id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-3012	Alves, Paulo Vicente dos Santos	The Game of Brand Management: A Classroom Game of Competition Simulating Brand Portfolio Development across the Consumer Funnel	2024	6	.pdf	application/pdf	3875	212	69	They will analyze the situation, discuss among themselves look- ing at the market size, margins, current cash, brand situation and competition. This would be a non-consumer brand, becoming a proxy to reduce shares at early stages of brand development.	cache/absel-3012.pdf	txt/absel-3012.txt