id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-3136	Wittenzellner, Helmut; Teske, Angela	MODELING BUSINESS COMMUNICATION MANAGEMENT AND CROSSMEDIA PLANNING FOR DIFFERENT TARGET GROUPS	2018	4	.pdf	application/pdf	1988	107	45	The paramter which are relevant for the model are a definition of the seperate target groups, also an overview of different media channels and their use and motivation of use by the different target groups. Choice of media channel The choice of media channel is a huge obstacle for a media management.	cache/absel-3136.pdf	txt/absel-3136.txt