id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-3145	Palia, Aspy P.	THE QUEST FOR MARKETING EFFECTIVENESS & ROI WITH THE EFFICIENCY ANALYSIS PACKAGE	2018	23	.pdf	application/pdf	13032	599	44	The Quest for Marketing Effectiveness & ROI with The Efficiency Analysis Package Page 105 - Developments in Business Simulation and Experiential Learning, Volume 45, 2018 ABSTRACT The Web-based Efficiency Analysis Package is a user-centered learning tool that provides participant teams the opportunity to assess the underlying reasons for any decrease in the sales-to-advertising ratio for each strategic business unit (SBU) within their SBU portfolio during each decision period, and thereby enhance their marketing effectiveness and efficiency. Page 106 - Developments in Business Simulation and Experiential Learning, Volume 45, 2018 output, a competitive tool with increasing value as simulation progresses, and potential for participants to create their own DSSs (Burns and Bush, 1991).	cache/absel-3145.pdf	txt/absel-3145.txt