id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-368	Ho, Thi Minh; Cannon, Hugh M.; Yaprak, Attila	In Search of the Ethnocentric Consumer: Experiencing “Laddering” Research in International Advertising	2014	11	.pdf	application/pdf	8392	431	44	In practice, this immersion comes through the conduct and use of consumer research. Second, it will use laddering research to address the specific problem of consumer ethnocentrism; a construct that has been used extensively as a basis for understanding consumer behavior in international marketing (Shankarmahesh, 2006).	cache/absel-368.pdf	txt/absel-368.txt