id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-405	Palia, Aspy P.	Target Profit Pricing With the Web-Based Breakeven Analysis Package	2014	8	.pdf	application/pdf	6722	363	54	Target Profit Pricing with the Web-Based Breakeven Analysis Package Developments in Business Simulation and Experiential Learning, Volume 35, 2008 197 TARGET PROFIT PRICING WITH THE WEB-BASED BREAKEVEN ANALYSIS PACKAGE Aspy P. Palia University of Hawaii at Manoa aspy@hawaii.edu Developments in Business Simulation and Experiential Learning, Volume 35, 2008 198 PRICING CONSIDERATIONS A variety of factors need to be considered when setting price for an offering (Bagozzi, Rosa, Celly, & Coronel, 1998; Churchill, & Peter, 1995; Dalrymple, & Parsons, 1995; Kotler, 2003; Kotler, & Keller, 2007; Lamb, Hair, & McDaniel, 2004; Lynn, 1967; McCarthy, & Perreault, Jr., 1984; McCarthy, & Perreault, Jr., 1987; Nagle, & Holden, 2002; O’Dell, 1984; Palda, 1971;	cache/absel-405.pdf	txt/absel-405.txt