id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-409	Rudd, David V.; Brooks, Bradley W.; Burson, Timothy E.	Marketing Simulation Results as Embedded Forms of Program Assessment	2014	6	.pdf	application/pdf	4380	181	35	This gives rise to the potential for the use of comparative data to see how whole programs compare in terms of simulation performance and whether or not simulation performance improves over time. This study, however, calls for an additional stream of research to examine benefits of marketing simulations that may be gaining significant attention in actual practice.	cache/absel-409.pdf	txt/absel-409.txt