id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-457	Palia, Aspy P.	Online Budgeting and Marketing Control with the Proforma Analysis Package	2014	6	.pdf	application/pdf	4163	174	38	ONLINE BUDGETING AND MARKETING CONTROL WITH THE PROFORMA ANALYSIS PACKAGE Developments in Business Simulation and Exoeriential Learning, Volume 34, 2007 149 ONLINE BUDGETING AND MARKETING CONTROL WITH THE PROFORMA ANALYSIS PACKAGE Aspy Palia University of Hawaii at Manoa aspy@hawaii.edu PROFORMA ANALYSIS Marketing managers are charged with the responsibility of planning, organizing, implementing, and controlling marketing plans and programs that are designed to achieve a specific set of objectives (Dyer and Horman 1991; Kotler 2003; Lehman and Winer 1988; Lilien 1993; Lilien and Rangaswamy 2003; McCarthy and Perreault 1984; mailto:aspy@hawaii.edu Developments in Business Simulation and Exoeriential Learning, Volume 34, 2007 150 McCarthy and Perreault 1987; Perreault and McCarthy 1996).	cache/absel-457.pdf	txt/absel-457.txt