id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-524	Dickinson, John R.	The Invalidity of Profit=F(Market Share) PIMS Validation of Marketing Games	2014	6	.pdf	application/pdf	5122	259	49	They argue that market share can increase beyond the point of maximum return on investment: “...we feel that an organization’s goal should not be to maximize market share, but rather to attain optimal market share...a company that has exceeded [its optimal market share] should seek to reduce its current share.” One PIMS-based “law” is that profit is a function of market share.	cache/absel-524.pdf	txt/absel-524.txt