id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-557	Cannon, Hugh M.; Cannon, James N.; Schwaiger, Manfred	Simulating Customer Lifetime Value: Implications for Game Design and Student Performance	2014	11	.pdf	application/pdf	7955	310	42	This paper addresses the failing, discussing the nature of CLV and customer equity, demonstrating how they might be incorporated into marketing simulations. Assuming that it is easier to retain and service old customers than it is to win new ones; a company’s customer base represents a type of asset -- customer equity, the value of which is captured in the discounted net present value of expected sales extending over the lifetime of the customer.	cache/absel-557.pdf	txt/absel-557.txt