id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-71	Boehner, Robert; Gold, Steven C.	Modeling the Impact of Marketing Mix On the Diffusion of Innovation in the Generalized Bass Model of Firm Demand	2012	17	.pdf	application/pdf	12422	526	50	These conclusions have important implications for the strategies of firms competing in specific product markets. As advertising increases we see that the low elasticity demand curve becomes much steeper (more vertical) indi- cating that the gain in market demand eventually becomes very small as advertising increases.	cache/absel-71.pdf	txt/absel-71.txt