id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-724	Palia, Aspy P.; De Ryck, Jan; Keong, Mak Wai	Interactive Online Positioning With the Web-based Product Positioning Map Graphics Package	2014	5	.pdf	application/pdf	2696	107	30	INTERACTIVE ONLINE POSITIONING WITH THE WEB-BASED PRODUCT POSITIONING MAP GRAPHICS PACKAGE Developments in Business Simulation and Experiential Learning, Volume 30, 2003 Interactive Online Positioning With the Web-based Product Positioning Map Graphics Package Aspy P. Palia University of Hawaii at Manoa aspy@cba.hawaii.edu Jan De Ryck University of Hawaii at Manoa brabo@cba.hawaii.edu Mak Once the market segments are identified and evaluated, 202 mailto:aspy@mktg.cba.hawaii.edu mailto:dsroussos@cc.ysu.edu mailto:makwk@singnet.com.sg Developments in Business Simulation and Experiential Learning, Volume 30, 2003 the company decides which target market/s (market segment/s) to serve, and uses either a single-target-market segmentation strategy, a multiple-target-market segmentation strategy, or a combined-target-market segmentation strategy (Perreault and McCarthy 1996).	cache/absel-724.pdf	txt/absel-724.txt