id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-737	Cannon, Hugh M.; Schwaiger, Manfred	Incorporating "Company Reputation" into Total Enterprise Simulations	2014	10	.pdf	application/pdf	6878	361	41	INCORPORATING COMPANY REPUTATION INTO TOTAL ENTERPRISE SIMULATIONS Developments in Business Simulation and Experiential Learning, Volume 30, 2003 Incorporating “Company Reputation” into Total Enterprise Simulations Hugh M. Cannon, Ph.D* Wayne State University Hugh.Cannon@wayne.edu Prof. Dr. Manfred Schwaiger Institute of Corporate Development and Organization schwaiger@bwl.uni-muenchen.de *Address correspondence to Hugh Cannon ABSTRACT The literature on simulation and gaming has done very little to address emerging concepts such as relationship marketing, brand equity, and company reputation. It then presents a model for incorporating the concept of company reputation into a total enterprise simulation.	cache/absel-737.pdf	txt/absel-737.txt