id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-747	Faria, A. J.; Wellington, William J.	Participant Identification of Competitors in a Marketing Simulation Competition	2014	7	.pdf	application/pdf	4395	185	38	The COMPETE participants were told that they would 39 Developments in Business Simulation and Experiential Learning, Volume 29, 2002 Based on the findings from the only study of the nature to be undertaken here, as with Clark and Montgomery (1999), it has been hypothesized that simulation competitors will more often identify supply-based attributes as the reason for selecting a company as its most important competitor than demand-based attributes. Due to the limited number of companies in the simulation competitions used in this study, and in line with the marketing literature, it is hypothesized that simulation competitors will most often look to the largest team in their industry (as measured by market share or dollar sales) and the leading earnings team in their industry as their major competitor.	cache/absel-747.pdf	txt/absel-747.txt