id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-763	Nicholson, Carolyn Y.; Oliphant, Becky J.	Using Project-Based Experiential Learning Groups in the Principles of Marketing Course	2014	3	.pdf	application/pdf	2926	119	42	We have come to a several conclusions regarding student performance in the Principles of Marketing Course when it is taught using project-based experiential learning: • understanding of marketing principles increases dramatically; • understanding of the interrelated nature of the elements of the marketing mix is improved; • ability to appreciate time pressure, the sequential and iterative nature of marketing planning, and complex decision-making skills are improved; • learning about and appreciation of other cultures improves as international students bring their unique culture to the class as a valued commodity; • retention of concepts lasts longer, not only within the course but after completion of the course; • skills such as team management, time management, conflict resolution, and professional communication are emphasized; and • enjoyment and excitement become a part of the course, making the learning experience fun as well as educational and, not least of all, attractive to students as a major. The professor begins by visiting the foreign students office and obtaining a list of international students, organized by country of origin.	cache/absel-763.pdf	txt/absel-763.txt