id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-765	Palia, Aspy P.; De Ryck, Jan; Mak, Wai Keong	Interactive Online Strategic Market Planning With the Web-Based Boston Consulting Group (BCG) Matrix Graphics Package	2014	3	.pdf	application/pdf	2577	96	34	INTERACTIVE ONLINE STRATEGIC MARKET PLANNING WITH THE WEB-BASED BOSTON CONSULTING GROUP (BCG) MATRIX GRAPHICS PACKAGE Developments in Business Simulation and Experiential Learning, Volume 29, 2002 INTERACTIVE ONLINE STRATEGIC MARKET PLANNING WITH THE WEB-BASED BOSTON CONSULTING GROUP (BCG) MATRIX GRAPHICS PACKAGE Palia, Aspy P. University of Hawaii at Manoa De Ryck, Jan University of Hawaii at Manoa Mak, Wai Keong National University of Singapore ABSTRACT The Web-based Boston Consulting Group (BCG) package is an interactive online strategic market planning package that enables competing participant teams in the marketing simulation COMPETE to apply their knowledge of Product Portfolio Analysis developed by the Boston Consulting Group in strategic market planning. One of the best known and widely used models for this purpose is the Boston Consulting Group 140 Developments in Business Simulation and Experiential Learning, Volume 29, 2002 Product Portfolio Analysis model (Kotler 2000).	cache/absel-765.pdf	txt/absel-765.txt