id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-77	Goosen, Kenneth R.	Should the Concept of Potential Customers be the Foundation of Demand Theory in Business Simulations	2012	8	.pdf	application/pdf	5174	244	49	Using informed potential customers as the basis of determining market share EXPRESSING DEMAND IN TERMS OF PERCENTAGES RATHER THAN UNITS It is possible to state demand in terms of percentages. The number of informed customers may be computed as follows: Informed potential customers = MPC x IAP Assume that maximum potential customers are equal to 10,000 and IAP is 60%.	cache/absel-77.pdf	txt/absel-77.txt