id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
absel-910	Dickinson, John R.	The Marketing Management Experience	2014	2	.pdf	application/pdf	1418	41	14	THE MARKETING MANAGEMENT EXPERIENCETM Developments in Business Simulation & Experiential Learning, Volume 27, 2000 THE MARKETING MANAGEMENT EXPERIENCETM John R. Dickinson, University of Windsor ABSTRACT The Marketing Management ExperienceTM is a modern marketing management simulation game, running on the Windows 98 operating system platform. Enriching these basic demographic data are real VALS-type characteristics and real media behavior characteristics, both presented in the formats of well-known real-world 252 Developments in Business Simulation & Experiential Learning, Volume 27, 2000 research suppliers.	cache/absel-910.pdf	txt/absel-910.txt