id	sid	tid	token	lemma	pos
absel-1153	1	1	modeling	model	VERB
absel-1153	1	2	advertising	advertising	NOUN
absel-1153	1	3	media	medium	NOUN
absel-1153	1	4	effectivness	effectivness	ADJ
absel-1153	1	5	developments	development	NOUN
absel-1153	1	6	in	in	ADP
absel-1153	1	7	business	business	NOUN
absel-1153	1	8	simulation	simulation	NOUN
absel-1153	1	9	&	&	CCONJ
absel-1153	1	10	experiential	experiential	ADJ
absel-1153	1	11	exercises	exercise	NOUN
absel-1153	1	12	,	,	PUNCT
absel-1153	1	13	volume	volume	NOUN
absel-1153	1	14	23	23	NUM
absel-1153	1	15	,	,	PUNCT
absel-1153	1	16	1996	1996	NUM
absel-1153	1	17	modeling	model	VERB
absel-1153	1	18	advertising	advertising	NOUN
absel-1153	1	19	media	medium	NOUN
absel-1153	1	20	effectiveness	effectiveness	NOUN
absel-1153	1	21	hugh	hugh	PROPN
absel-1153	1	22	m.	m.	NOUN
absel-1153	1	23	cannon	cannon	PROPN
absel-1153	1	24	,	,	PUNCT
absel-1153	1	25	wayne	wayne	PROPN
absel-1153	1	26	state	state	PROPN
absel-1153	1	27	university	university	PROPN
absel-1153	1	28	john	john	PROPN
absel-1153	1	29	d.	d.	PROPN
absel-1153	1	30	leckenby	leckenby	PROPN
absel-1153	1	31	,	,	PUNCT
absel-1153	1	32	the	the	DET
absel-1153	1	33	university	university	PROPN
absel-1153	1	34	of	of	ADP
absel-1153	1	35	texas	texas	PROPN
absel-1153	1	36	avery	avery	PROPN
absel-1153	1	37	m.	m.	PROPN
absel-1153	1	38	abernethy	abernethy	PROPN
absel-1153	1	39	,	,	PUNCT
absel-1153	1	40	auburn	auburn	PROPN
absel-1153	1	41	university	university	PROPN
absel-1153	1	42	abstract	abstract	NOUN
absel-1153	1	43	while	while	SCONJ
absel-1153	1	44	the	the	DET
absel-1153	1	45	media	media	NOUN
absel-1153	1	46	planning	planning	NOUN
absel-1153	1	47	literature	literature	NOUN
absel-1153	1	48	boasts	boast	VERB
absel-1153	1	49	a	a	DET
absel-1153	1	50	long	long	ADJ
absel-1153	1	51	tradition	tradition	NOUN
absel-1153	1	52	of	of	ADP
absel-1153	1	53	media	medium	NOUN
absel-1153	1	54	simulations	simulation	NOUN
absel-1153	1	55	,	,	PUNCT
absel-1153	1	56	the	the	DET
absel-1153	1	57	discussions	discussion	NOUN
absel-1153	1	58	rarely	rarely	ADV
absel-1153	1	59	include	include	VERB
absel-1153	1	60	practical	practical	ADJ
absel-1153	1	61	information	information	NOUN
absel-1153	1	62	regarding	regard	VERB
absel-1153	1	63	the	the	DET
absel-1153	1	64	establishment	establishment	NOUN
absel-1153	1	65	of	of	ADP
absel-1153	1	66	parameters	parameter	NOUN
absel-1153	1	67	for	for	ADP
absel-1153	1	68	the	the	DET
absel-1153	1	69	models	model	NOUN
absel-1153	1	70	.	.	PUNCT
absel-1153	2	1	this	this	DET
absel-1153	2	2	paper	paper	NOUN
absel-1153	2	3	discusses	discuss	VERB
absel-1153	2	4	the	the	DET
absel-1153	2	5	development	development	NOUN
absel-1153	2	6	of	of	ADP
absel-1153	2	7	media	medium	NOUN
absel-1153	2	8	effectiveness	effectiveness	NOUN
absel-1153	2	9	evaluations	evaluation	NOUN
absel-1153	2	10	in	in	ADP
absel-1153	2	11	the	the	DET
absel-1153	2	12	context	context	NOUN
absel-1153	2	13	of	of	ADP
absel-1153	2	14	marketing	marketing	NOUN
absel-1153	2	15	,	,	PUNCT
absel-1153	2	16	advertising	advertising	NOUN
absel-1153	2	17	,	,	PUNCT
absel-1153	2	18	and	and	CCONJ
absel-1153	2	19	media	medium	NOUN
absel-1153	2	20	simulation	simulation	NOUN
absel-1153	2	21	games	game	NOUN
absel-1153	2	22	.	.	PUNCT
absel-1153	3	1	it	it	PRON
absel-1153	3	2	outlines	outline	VERB
absel-1153	3	3	a	a	DET
absel-1153	3	4	practical	practical	ADJ
absel-1153	3	5	set	set	NOUN
absel-1153	3	6	of	of	ADP
absel-1153	3	7	steps	step	NOUN
absel-1153	3	8	for	for	ADP
absel-1153	3	9	developing	develop	VERB
absel-1153	3	10	media	medium	NOUN
absel-1153	3	11	effectiveness	effectiveness	NOUN
absel-1153	3	12	measures	measure	NOUN
absel-1153	3	13	,	,	PUNCT
absel-1153	3	14	including	include	VERB
absel-1153	3	15	guidelines	guideline	NOUN
absel-1153	3	16	for	for	ADP
absel-1153	3	17	establishing	establish	VERB
absel-1153	3	18	the	the	DET
absel-1153	3	19	key	key	ADJ
absel-1153	3	20	parameters	parameter	NOUN
absel-1153	3	21	.	.	PUNCT
absel-1153	4	1	introduction	introduction	NOUN
absel-1153	4	2	one	one	NUM
absel-1153	4	3	of	of	ADP
absel-1153	4	4	the	the	DET
absel-1153	4	5	first	first	ADJ
absel-1153	4	6	applications	application	NOUN
absel-1153	4	7	of	of	ADP
absel-1153	4	8	the	the	DET
absel-1153	4	9	emerging	emerge	VERB
absel-1153	4	10	power	power	NOUN
absel-1153	4	11	of	of	ADP
absel-1153	4	12	computers	computer	NOUN
absel-1153	4	13	in	in	ADP
absel-1153	4	14	the	the	DET
absel-1153	4	15	early	early	ADJ
absel-1153	4	16	1960s	1960	NOUN
absel-1153	4	17	was	be	AUX
absel-1153	4	18	the	the	DET
absel-1153	4	19	development	development	NOUN
absel-1153	4	20	of	of	ADP
absel-1153	4	21	media	medium	NOUN
absel-1153	4	22	simulations	simulation	NOUN
absel-1153	4	23	(	(	PUNCT
absel-1153	4	24	see	see	VERB
absel-1153	4	25	gensch	gensch	PROPN
absel-1153	4	26	1973	1973	NUM
absel-1153	4	27	;	;	PUNCT
absel-1153	4	28	aaker	aaker	NOUN
absel-1153	4	29	and	and	CCONJ
absel-1153	4	30	myers	myers	PROPN
absel-1153	4	31	1982	1982	NUM
absel-1153	4	32	for	for	ADP
absel-1153	4	33	reviews	review	NOUN
absel-1153	4	34	)	)	PUNCT
absel-1153	4	35	.	.	PUNCT
absel-1153	5	1	the	the	DET
absel-1153	5	2	most	most	ADV
absel-1153	5	3	comprehensive	comprehensive	ADJ
absel-1153	5	4	simulations	simulation	NOUN
absel-1153	5	5	address	address	VERB
absel-1153	5	6	a	a	DET
absel-1153	5	7	relatively	relatively	ADV
absel-1153	5	8	large	large	ADJ
absel-1153	5	9	and	and	CCONJ
absel-1153	5	10	complete	complete	ADJ
absel-1153	5	11	set	set	NOUN
absel-1153	5	12	of	of	ADP
absel-1153	5	13	media	medium	NOUN
absel-1153	5	14	and	and	CCONJ
absel-1153	5	15	related	related	ADJ
absel-1153	5	16	effects	effect	NOUN
absel-1153	5	17	(	(	PUNCT
absel-1153	5	18	gensch	gensch	NOUN
absel-1153	5	19	1	1	NUM
absel-1153	5	20	969	969	NUM
absel-1153	5	21	,	,	PUNCT
absel-1153	5	22	1	1	NUM
absel-1153	5	23	970	970	NUM
absel-1153	5	24	;	;	PUNCT
absel-1153	5	25	little	little	ADJ
absel-1153	5	26	and	and	CCONJ
absel-1153	5	27	lodish	lodish	ADJ
absel-1153	5	28	1969	1969	NUM
absel-1153	5	29	;	;	PUNCT
absel-1153	5	30	aaker	aaker	NOUN
absel-1153	5	31	1975	1975	NUM
absel-1153	5	32	)	)	PUNCT
absel-1153	5	33	.	.	PUNCT
absel-1153	6	1	however	however	ADV
absel-1153	6	2	,	,	PUNCT
absel-1153	6	3	they	they	PRON
absel-1153	6	4	do	do	AUX
absel-1153	6	5	not	not	PART
absel-1153	6	6	specify	specify	VERB
absel-1153	6	7	either	either	CCONJ
absel-1153	6	8	the	the	DET
absel-1153	6	9	specific	specific	ADJ
absel-1153	6	10	parameters	parameter	NOUN
absel-1153	6	11	required	require	VERB
absel-1153	6	12	by	by	ADP
absel-1153	6	13	the	the	DET
absel-1153	6	14	simulation	simulation	NOUN
absel-1153	6	15	,	,	PUNCT
absel-1153	6	16	or	or	CCONJ
absel-1153	6	17	the	the	DET
absel-1153	6	18	procedures	procedure	NOUN
absel-1153	6	19	required	require	VERB
absel-1153	6	20	to	to	PART
absel-1153	6	21	develop	develop	VERB
absel-1153	6	22	them	they	PRON
absel-1153	6	23	.	.	PUNCT
absel-1153	7	1	this	this	PRON
absel-1153	7	2	is	be	AUX
absel-1153	7	3	not	not	PART
absel-1153	7	4	meant	mean	VERB
absel-1153	7	5	to	to	PART
absel-1153	7	6	be	be	AUX
absel-1153	7	7	a	a	DET
absel-1153	7	8	criticism	criticism	NOUN
absel-1153	7	9	.	.	PUNCT
absel-1153	8	1	these	these	DET
absel-1153	8	2	models	model	NOUN
absel-1153	8	3	represent	represent	VERB
absel-1153	8	4	an	an	DET
absel-1153	8	5	important	important	ADJ
absel-1153	8	6	contribution	contribution	NOUN
absel-1153	8	7	to	to	ADP
absel-1153	8	8	the	the	DET
absel-1153	8	9	literature	literature	NOUN
absel-1153	8	10	.	.	PUNCT
absel-1153	9	1	they	they	PRON
absel-1153	9	2	also	also	ADV
absel-1153	9	3	have	have	VERB
absel-1153	9	4	immediate	immediate	ADJ
absel-1153	9	5	value	value	NOUN
absel-1153	9	6	as	as	ADP
absel-1153	9	7	planning	planning	NOUN
absel-1153	9	8	tools	tool	NOUN
absel-1153	9	9	in	in	ADP
absel-1153	9	10	data	datum	NOUN
absel-1153	9	11	rich	rich	ADJ
absel-1153	9	12	organizations	organization	NOUN
absel-1153	9	13	,	,	PUNCT
absel-1153	9	14	or	or	CCONJ
absel-1153	9	15	in	in	ADP
absel-1153	9	16	organizations	organization	NOUN
absel-1153	9	17	where	where	SCONJ
absel-1153	9	18	media	medium	NOUN
absel-1153	9	19	planners	planner	NOUN
absel-1153	9	20	have	have	VERB
absel-1153	9	21	sufficient	sufficient	ADJ
absel-1153	9	22	expertise	expertise	NOUN
absel-1153	9	23	to	to	PART
absel-1153	9	24	estimate	estimate	VERB
absel-1153	9	25	the	the	DET
absel-1153	9	26	parameters	parameter	NOUN
absel-1153	9	27	accurately	accurately	ADV
absel-1153	9	28	.	.	PUNCT
absel-1153	10	1	however	however	ADV
absel-1153	10	2	,	,	PUNCT
absel-1153	10	3	the	the	DET
absel-1153	10	4	simulations	simulation	NOUN
absel-1153	10	5	are	be	AUX
absel-1153	10	6	typically	typically	ADV
absel-1153	10	7	used	use	VERB
absel-1153	10	8	in	in	ADP
absel-1153	10	9	an	an	DET
absel-1153	10	10	educational	educational	ADJ
absel-1153	10	11	setting	setting	NOUN
absel-1153	10	12	,	,	PUNCT
absel-1153	10	13	where	where	SCONJ
absel-1153	10	14	neither	neither	CCONJ
absel-1153	10	15	data	datum	NOUN
absel-1153	10	16	nor	nor	CCONJ
absel-1153	10	17	practical	practical	ADJ
absel-1153	10	18	knowledge	knowledge	NOUN
absel-1153	10	19	of	of	ADP
absel-1153	10	20	parameters	parameter	NOUN
absel-1153	10	21	are	be	AUX
absel-1153	10	22	likely	likely	ADJ
absel-1153	10	23	to	to	PART
absel-1153	10	24	be	be	AUX
absel-1153	10	25	abundant	abundant	ADJ
absel-1153	10	26	,	,	PUNCT
absel-1153	10	27	even	even	ADV
absel-1153	10	28	among	among	ADP
absel-1153	10	29	game	game	NOUN
absel-1153	10	30	administrators	administrator	NOUN
absel-1153	10	31	.	.	PUNCT
absel-1153	11	1	the	the	DET
absel-1153	11	2	purpose	purpose	NOUN
absel-1153	11	3	of	of	ADP
absel-1153	11	4	this	this	DET
absel-1153	11	5	paper	paper	NOUN
absel-1153	11	6	will	will	AUX
absel-1153	11	7	be	be	AUX
absel-1153	11	8	to	to	PART
absel-1153	11	9	outline	outline	VERB
absel-1153	11	10	a	a	DET
absel-1153	11	11	set	set	NOUN
absel-1153	11	12	of	of	ADP
absel-1153	11	13	guidelines	guideline	NOUN
absel-1153	11	14	for	for	ADP
absel-1153	11	15	modeling	model	VERB
absel-1153	11	16	media	medium	NOUN
absel-1153	11	17	effectiveness	effectiveness	NOUN
absel-1153	11	18	in	in	ADP
absel-1153	11	19	the	the	DET
absel-1153	11	20	context	context	NOUN
absel-1153	11	21	of	of	ADP
absel-1153	11	22	marketing	marketing	NOUN
absel-1153	11	23	simulation	simulation	NOUN
absel-1153	11	24	games	game	NOUN
absel-1153	11	25	.	.	PUNCT
absel-1153	12	1	it	it	PRON
absel-1153	12	2	will	will	AUX
absel-1153	12	3	not	not	PART
absel-1153	12	4	only	only	ADV
absel-1153	12	5	discuss	discuss	VERB
absel-1153	12	6	the	the	DET
absel-1153	12	7	various	various	ADJ
absel-1153	12	8	variables	variable	NOUN
absel-1153	12	9	and	and	CCONJ
absel-1153	12	10	relationships	relationship	NOUN
absel-1153	12	11	,	,	PUNCT
absel-1153	12	12	but	but	CCONJ
absel-1153	12	13	it	it	PRON
absel-1153	12	14	will	will	AUX
absel-1153	12	15	address	address	VERB
absel-1153	12	16	the	the	DET
absel-1153	12	17	issue	issue	NOUN
absel-1153	12	18	of	of	ADP
absel-1153	12	19	para	para	NOUN
absel-1153	12	20	-	-	PUNCT
absel-1153	12	21	meters	meter	NOUN
absel-1153	12	22	as	as	ADV
absel-1153	12	23	well	well	ADV
absel-1153	12	24	.	.	PUNCT
absel-1153	13	1	indeed	indeed	ADV
absel-1153	13	2	,	,	PUNCT
absel-1153	13	3	it	it	PRON
absel-1153	13	4	will	will	AUX
absel-1153	13	5	provide	provide	VERB
absel-1153	13	6	the	the	DET
absel-1153	13	7	principles	principle	NOUN
absel-1153	13	8	needed	need	VERB
absel-1153	13	9	to	to	PART
absel-1153	13	10	incorporate	incorporate	VERB
absel-1153	13	11	a	a	DET
absel-1153	13	12	realistic	realistic	ADJ
absel-1153	13	13	set	set	NOUN
absel-1153	13	14	of	of	ADP
absel-1153	13	15	television	television	NOUN
absel-1153	13	16	or	or	CCONJ
absel-1153	13	17	magazine	magazine	NOUN
absel-1153	13	18	media	medium	NOUN
absel-1153	13	19	selections	selection	NOUN
absel-1153	13	20	into	into	ADP
absel-1153	13	21	a	a	DET
absel-1153	13	22	marketing	marketing	NOUN
absel-1153	13	23	simulation	simulation	NOUN
absel-1153	13	24	game	game	NOUN
absel-1153	13	25	.	.	PUNCT
absel-1153	14	1	modeling	model	VERB
absel-1153	14	2	media	medium	NOUN
absel-1153	14	3	effectiveness	effectiveness	NOUN
absel-1153	14	4	as	as	SCONJ
absel-1153	14	5	noted	note	VERB
absel-1153	14	6	earlier	early	ADV
absel-1153	14	7	,	,	PUNCT
absel-1153	14	8	media	medium	NOUN
absel-1153	14	9	simulations	simulation	NOUN
absel-1153	14	10	were	be	AUX
absel-1153	14	11	among	among	ADP
absel-1153	14	12	the	the	DET
absel-1153	14	13	first	first	ADJ
absel-1153	14	14	applications	application	NOUN
absel-1153	14	15	of	of	ADP
absel-1153	14	16	modern	modern	ADJ
absel-1153	14	17	computer	computer	NOUN
absel-1153	14	18	technology	technology	NOUN
absel-1153	14	19	in	in	ADP
absel-1153	14	20	business	business	NOUN
absel-1153	14	21	.	.	PUNCT
absel-1153	15	1	indeed	indeed	ADV
absel-1153	15	2	,	,	PUNCT
absel-1153	15	3	throughout	throughout	ADP
absel-1153	15	4	the	the	DET
absel-1153	15	5	intervening	intervene	VERB
absel-1153	15	6	years	year	NOUN
absel-1153	15	7	,	,	PUNCT
absel-1153	15	8	media	medium	NOUN
absel-1153	15	9	planning	planning	NOUN
absel-1153	15	10	has	have	AUX
absel-1153	15	11	been	be	AUX
absel-1153	15	12	one	one	NUM
absel-1153	15	13	of	of	ADP
absel-1153	15	14	the	the	DET
absel-1153	15	15	major	major	ADJ
absel-1153	15	16	applications	application	NOUN
absel-1153	15	17	of	of	ADP
absel-1153	15	18	computer	computer	NOUN
absel-1153	15	19	technology	technology	NOUN
absel-1153	15	20	in	in	ADP
absel-1153	15	21	marketing	marketing	NOUN
absel-1153	15	22	.	.	PUNCT
absel-1153	16	1	however	however	ADV
absel-1153	16	2	,	,	PUNCT
absel-1153	16	3	notwithstanding	notwithstanding	ADP
absel-1153	16	4	this	this	DET
absel-1153	16	5	tradition	tradition	NOUN
absel-1153	16	6	,	,	PUNCT
absel-1153	16	7	the	the	DET
absel-1153	16	8	planning	planning	NOUN
absel-1153	16	9	tools	tool	NOUN
absel-1153	16	10	that	that	PRON
absel-1153	16	11	have	have	AUX
absel-1153	16	12	actually	actually	ADV
absel-1153	16	13	been	be	AUX
absel-1153	16	14	developed	develop	VERB
absel-1153	16	15	for	for	ADP
absel-1153	16	16	practical	practical	ADJ
absel-1153	16	17	use	use	NOUN
absel-1153	16	18	remain	remain	VERB
absel-1153	16	19	relatively	relatively	ADV
absel-1153	16	20	crude	crude	ADJ
absel-1153	16	21	.	.	PUNCT
absel-1153	17	1	for	for	ADP
absel-1153	17	2	instance	instance	NOUN
absel-1153	17	3	,	,	PUNCT
absel-1153	17	4	one	one	NUM
absel-1153	17	5	of	of	ADP
absel-1153	17	6	the	the	DET
absel-1153	17	7	standard	standard	ADJ
absel-1153	17	8	computer	computer	NOUN
absel-1153	17	9	-	-	PUNCT
absel-1153	17	10	based	base	VERB
absel-1153	17	11	planning	planning	NOUN
absel-1153	17	12	concepts	concept	NOUN
absel-1153	17	13	is	be	AUX
absel-1153	17	14	effective	effective	ADJ
absel-1153	17	15	reach	reach	NOUN
absel-1153	17	16	and	and	CCONJ
absel-1153	17	17	frequency	frequency	NOUN
absel-1153	17	18	(	(	PUNCT
absel-1153	17	19	naples	naples	PROPN
absel-1153	17	20	1979	1979	NUM
absel-1153	17	21	)	)	PUNCT
absel-1153	17	22	,	,	PUNCT
absel-1153	17	23	where	where	SCONJ
absel-1153	17	24	planners	planner	NOUN
absel-1153	17	25	use	use	VERB
absel-1153	17	26	simulation	simulation	NOUN
absel-1153	17	27	models	model	NOUN
absel-1153	17	28	to	to	PART
absel-1153	17	29	estimate	estimate	VERB
absel-1153	17	30	the	the	DET
absel-1153	17	31	proportion	proportion	NOUN
absel-1153	17	32	of	of	ADP
absel-1153	17	33	the	the	DET
absel-1153	17	34	target	target	NOUN
absel-1153	17	35	audience	audience	NOUN
absel-1153	17	36	exposed	expose	VERB
absel-1153	17	37	to	to	ADP
absel-1153	17	38	the	the	DET
absel-1153	17	39	media	medium	NOUN
absel-1153	17	40	in	in	ADP
absel-1153	17	41	which	which	PRON
absel-1153	17	42	a	a	DET
absel-1153	17	43	company	company	NOUN
absel-1153	17	44	advertises	advertise	VERB
absel-1153	17	45	0	0	NUM
absel-1153	17	46	,	,	PUNCT
absel-1153	17	47	1	1	NUM
absel-1153	17	48	,	,	PUNCT
absel-1153	17	49	2	2	NUM
absel-1153	17	50	,	,	PUNCT
absel-1153	17	51	3	3	NUM
absel-1153	17	52	,	,	PUNCT
absel-1153	17	53	times	time	NOUN
absel-1153	17	54	,	,	PUNCT
absel-1153	17	55	and	and	CCONJ
absel-1153	17	56	so	so	ADV
absel-1153	17	57	forth	forth	ADV
absel-1153	17	58	-	-	PUNCT
absel-1153	17	59	what	what	PRON
absel-1153	17	60	is	be	AUX
absel-1153	17	61	referred	refer	VERB
absel-1153	17	62	to	to	ADP
absel-1153	17	63	as	as	ADP
absel-1153	17	64	an	an	DET
absel-1153	17	65	exposure	exposure	NOUN
absel-1153	17	66	frequency	frequency	NOUN
absel-1153	17	67	distribution	distribution	NOUN
absel-1153	17	68	.	.	PUNCT
absel-1153	18	1	while	while	SCONJ
absel-1153	18	2	estimates	estimate	NOUN
absel-1153	18	3	vary	vary	VERB
absel-1153	18	4	on	on	ADP
absel-1153	18	5	the	the	DET
absel-1153	18	6	overall	overall	ADJ
absel-1153	18	7	level	level	NOUN
absel-1153	18	8	of	of	ADP
absel-1153	18	9	acceptance	acceptance	NOUN
absel-1153	18	10	of	of	ADP
absel-1153	18	11	the	the	DET
absel-1153	18	12	effective	effective	ADJ
absel-1153	18	13	reach	reach	NOUN
absel-1153	18	14	and	and	CCONJ
absel-1153	18	15	frequency	frequency	NOUN
absel-1153	18	16	concept	concept	NOUN
absel-1153	18	17	,	,	PUNCT
absel-1153	18	18	surveys	survey	NOUN
absel-1153	18	19	suggest	suggest	VERB
absel-1153	18	20	that	that	SCONJ
absel-1153	18	21	it	it	PRON
absel-1153	18	22	is	be	AUX
absel-1153	18	23	practiced	practice	VERB
absel-1153	18	24	by	by	ADP
absel-1153	18	25	the	the	DET
absel-1153	18	26	majority	majority	NOUN
absel-1153	18	27	of	of	ADP
absel-1153	18	28	media	medium	NOUN
absel-1153	18	29	planners	planner	NOUN
absel-1153	18	30	(	(	PUNCT
absel-1153	18	31	kreshel	kreshel	PROPN
absel-1153	18	32	,	,	PUNCT
absel-1153	18	33	lancaster	lancaster	NOUN
absel-1153	18	34	and	and	CCONJ
absel-1153	18	35	toomey	toomey	ADJ
absel-1153	18	36	1985	1985	NUM
absel-1153	18	37	;	;	PUNCT
absel-1153	18	38	leckenby	leckenby	PROPN
absel-1153	18	39	and	and	CCONJ
absel-1153	18	40	kim	kim	PROPN
absel-1153	18	41	1994	1994	NUM
absel-1153	18	42	)	)	PUNCT
absel-1153	18	43	.	.	PUNCT
absel-1153	19	1	typically	typically	ADV
absel-1153	19	2	,	,	PUNCT
absel-1153	19	3	target	target	NOUN
absel-1153	19	4	market	market	NOUN
absel-1153	19	5	members	member	NOUN
absel-1153	19	6	are	be	AUX
absel-1153	19	7	not	not	PART
absel-1153	19	8	considered	consider	VERB
absel-1153	19	9	to	to	PART
absel-1153	19	10	be	be	AUX
absel-1153	19	11	“	"	PUNCT
absel-1153	19	12	effectively	effectively	ADV
absel-1153	19	13	exposed	expose	VERB
absel-1153	19	14	”	"	PUNCT
absel-1153	19	15	until	until	SCONJ
absel-1153	19	16	they	they	PRON
absel-1153	19	17	are	be	AUX
absel-1153	19	18	reached	reach	VERB
absel-1153	19	19	three	three	NUM
absel-1153	19	20	or	or	CCONJ
absel-1153	19	21	more	more	ADJ
absel-1153	19	22	times	time	NOUN
absel-1153	19	23	.	.	PUNCT
absel-1153	20	1	this	this	PRON
absel-1153	20	2	,	,	PUNCT
absel-1153	20	3	of	of	ADP
absel-1153	20	4	course	course	NOUN
absel-1153	20	5	,	,	PUNCT
absel-1153	20	6	ignores	ignore	VERB
absel-1153	20	7	the	the	DET
absel-1153	20	8	obvious	obvious	ADJ
absel-1153	20	9	fact	fact	NOUN
absel-1153	20	10	that	that	SCONJ
absel-1153	20	11	some	some	DET
absel-1153	20	12	people	people	NOUN
absel-1153	20	13	will	will	AUX
absel-1153	20	14	be	be	AUX
absel-1153	20	15	effectively	effectively	ADV
absel-1153	20	16	exposed	expose	VERB
absel-1153	20	17	after	after	ADP
absel-1153	20	18	one	one	NUM
absel-1153	20	19	vehicle	vehicle	NOUN
absel-1153	20	20	exposure	exposure	NOUN
absel-1153	20	21	,	,	PUNCT
absel-1153	20	22	and	and	CCONJ
absel-1153	20	23	others	other	NOUN
absel-1153	20	24	may	may	AUX
absel-1153	20	25	require	require	VERB
absel-1153	20	26	many	many	ADJ
absel-1153	20	27	more	more	ADJ
absel-1153	20	28	.	.	PUNCT
absel-1153	21	1	furthermore	furthermore	ADV
absel-1153	21	2	,	,	PUNCT
absel-1153	21	3	the	the	DET
absel-1153	21	4	effective	effective	ADJ
absel-1153	21	5	exposure	exposure	NOUN
absel-1153	21	6	concept	concept	NOUN
absel-1153	21	7	implies	imply	VERB
absel-1153	21	8	an	an	DET
absel-1153	21	9	“	"	PUNCT
absel-1153	21	10	s	s	NOUN
absel-1153	21	11	-	-	PUNCT
absel-1153	21	12	shaped	shaped	ADJ
absel-1153	21	13	”	"	PUNCT
absel-1153	21	14	advertising	advertising	NOUN
absel-1153	21	15	response	response	NOUN
absel-1153	21	16	curve	curve	NOUN
absel-1153	21	17	(	(	PUNCT
absel-1153	21	18	stankey	stankey	NOUN
absel-1153	21	19	1989	1989	NUM
absel-1153	21	20	)	)	PUNCT
absel-1153	21	21	,	,	PUNCT
absel-1153	21	22	while	while	SCONJ
absel-1153	21	23	the	the	DET
absel-1153	21	24	overwhelming	overwhelming	ADJ
absel-1153	21	25	weight	weight	NOUN
absel-1153	21	26	of	of	ADP
absel-1153	21	27	evidence	evidence	NOUN
absel-1153	21	28	suggests	suggest	VERB
absel-1153	21	29	that	that	SCONJ
absel-1153	21	30	in	in	ADP
absel-1153	21	31	the	the	DET
absel-1153	21	32	real	real	ADJ
absel-1153	21	33	world	world	NOUN
absel-1153	21	34	of	of	ADP
absel-1153	21	35	advertising	advertising	NOUN
absel-1153	21	36	,	,	PUNCT
absel-1153	21	37	these	these	DET
absel-1153	21	38	curves	curve	NOUN
absel-1153	21	39	are	be	AUX
absel-1153	21	40	almost	almost	ADV
absel-1153	21	41	invariably	invariably	ADV
absel-1153	21	42	concave	concave	VERB
absel-1153	21	43	in	in	ADP
absel-1153	21	44	nature	nature	NOUN
absel-1153	21	45	(	(	PUNCT
absel-1153	21	46	simon	simon	PROPN
absel-1153	21	47	and	and	CCONJ
absel-1153	21	48	arndt	arndt	PROPN
absel-1153	21	49	1980	1980	NUM
absel-1153	21	50	;	;	PUNCT
absel-1153	21	51	zielske	zielske	PROPN
absel-1153	21	52	and	and	CCONJ
absel-1153	21	53	henry	henry	PROPN
absel-1153	21	54	1980	1980	NUM
absel-1153	21	55	;	;	PUNCT
absel-1153	21	56	schultz	schultz	PROPN
absel-1153	21	57	and	and	CCONJ
absel-1153	21	58	block	block	NOUN
absel-1153	21	59	1986	1986	NUM
absel-1153	21	60	;	;	PUNCT
absel-1153	21	61	wenzel	wenzel	NOUN
absel-1153	21	62	and	and	CCONJ
absel-1153	21	63	speetzen	speetzen	NOUN
absel-1153	21	64	1987	1987	NUM
absel-1153	21	65	;	;	PUNCT
absel-1153	21	66	stewart	stewart	PROPN
absel-1153	21	67	1989	1989	NUM
absel-1153	21	68	)	)	PUNCT
absel-1153	21	69	.	.	PUNCT
absel-1153	22	1	there	there	PRON
absel-1153	22	2	are	be	VERB
absel-1153	22	3	a	a	DET
absel-1153	22	4	number	number	NOUN
absel-1153	22	5	of	of	ADP
absel-1153	22	6	reasons	reason	NOUN
absel-1153	22	7	for	for	ADP
absel-1153	22	8	the	the	DET
absel-1153	22	9	anomaly	anomaly	NOUN
absel-1153	22	10	.	.	PUNCT
absel-1153	23	1	one	one	NUM
absel-1153	23	2	is	be	AUX
absel-1153	23	3	tradition	tradition	NOUN
absel-1153	23	4	.	.	PUNCT
absel-1153	24	1	for	for	ADP
absel-1153	24	2	years	year	NOUN
absel-1153	24	3	,	,	PUNCT
absel-1153	24	4	advertising	advertising	NOUN
absel-1153	24	5	theorists	theorist	NOUN
absel-1153	24	6	and	and	CCONJ
absel-1153	24	7	practitioners	practitioner	NOUN
absel-1153	24	8	alike	alike	ADV
absel-1153	24	9	have	have	AUX
absel-1153	24	10	simply	simply	ADV
absel-1153	24	11	assumed	assume	VERB
absel-1153	24	12	an	an	DET
absel-1153	24	13	5	5	NUM
absel-1153	24	14	-	-	PUNCT
absel-1153	24	15	shaped	shape	VERB
absel-1153	24	16	curve	curve	NOUN
absel-1153	24	17	,	,	PUNCT
absel-1153	24	18	based	base	VERB
absel-1153	24	19	on	on	ADP
absel-1153	24	20	its	its	PRON
absel-1153	24	21	face	face	NOUN
absel-1153	24	22	validity	validity	NOUN
absel-1153	24	23	,	,	PUNCT
absel-1153	24	24	without	without	ADP
absel-1153	24	25	the	the	DET
absel-1153	24	26	benefit	benefit	NOUN
absel-1153	24	27	of	of	ADP
absel-1153	24	28	empirical	empirical	ADJ
absel-1153	24	29	support	support	NOUN
absel-1153	24	30	.	.	PUNCT
absel-1153	25	1	only	only	ADV
absel-1153	25	2	recently	recently	ADV
absel-1153	25	3	that	that	SCONJ
absel-1153	25	4	they	they	PRON
absel-1153	25	5	have	have	AUX
absel-1153	25	6	been	be	AUX
absel-1153	25	7	confronted	confront	VERB
absel-1153	25	8	with	with	ADP
absel-1153	25	9	the	the	DET
absel-1153	25	10	inconsistency	inconsistency	NOUN
absel-1153	25	11	of	of	ADP
absel-1153	25	12	their	their	PRON
absel-1153	25	13	position	position	NOUN
absel-1153	25	14	(	(	PUNCT
absel-1153	25	15	cannon	cannon	NOUN
absel-1153	25	16	and	and	CCONJ
absel-1153	25	17	goldring	goldre	VERB
absel-1153	25	18	1	1	NUM
absel-1153	25	19	986	986	NUM
absel-1153	25	20	;	;	PUNCT
absel-1153	25	21	cannon	cannon	NOUN
absel-1153	25	22	and	and	CCONJ
absel-1153	25	23	riordan	riordan	PROPN
absel-1153	25	24	1994	1994	NUM
absel-1153	25	25	;	;	PUNCT
absel-1153	25	26	jones	jones	PROPN
absel-1153	25	27	1995	1995	NUM
absel-1153	25	28	;	;	PUNCT
absel-1153	25	29	ephron	ephron	PROPN
absel-1153	25	30	1	1	NUM
absel-1153	25	31	developments	development	NOUN
absel-1153	25	32	in	in	ADP
absel-1153	25	33	business	business	NOUN
absel-1153	25	34	simulation	simulation	NOUN
absel-1153	25	35	&	&	CCONJ
absel-1153	25	36	experiential	experiential	ADJ
absel-1153	25	37	exercises	exercise	NOUN
absel-1153	25	38	,	,	PUNCT
absel-1153	25	39	volume	volume	NOUN
absel-1153	25	40	23	23	NUM
absel-1153	25	41	,	,	PUNCT
absel-1153	25	42	1996	1996	NUM
absel-1153	25	43	1995	1995	NUM
absel-1153	25	44	)	)	PUNCT
absel-1153	25	45	.	.	PUNCT
absel-1153	26	1	however	however	ADV
absel-1153	26	2	,	,	PUNCT
absel-1153	26	3	even	even	ADV
absel-1153	26	4	if	if	SCONJ
absel-1153	26	5	the	the	DET
absel-1153	26	6	s	s	NOUN
absel-1153	26	7	-	-	PUNCT
absel-1153	26	8	shaped	shape	VERB
absel-1153	26	9	curve	curve	NOUN
absel-1153	26	10	were	be	AUX
absel-1153	26	11	descriptive	descriptive	ADJ
absel-1153	26	12	of	of	ADP
absel-1153	26	13	customer	customer	NOUN
absel-1153	26	14	response	response	NOUN
absel-1153	26	15	to	to	ADP
absel-1153	26	16	advertising	advertising	NOUN
absel-1153	26	17	,	,	PUNCT
absel-1153	26	18	effective	effective	ADJ
absel-1153	26	19	reach	reach	NOUN
absel-1153	26	20	and	and	CCONJ
absel-1153	26	21	frequency	frequency	NOUN
absel-1153	26	22	would	would	AUX
absel-1153	26	23	be	be	AUX
absel-1153	26	24	a	a	DET
absel-1153	26	25	crude	crude	ADJ
absel-1153	26	26	and	and	CCONJ
absel-1153	26	27	inappropriate	inappropriate	ADJ
absel-1153	26	28	response	response	NOUN
absel-1153	26	29	.	.	PUNCT
absel-1153	27	1	it	it	PRON
absel-1153	27	2	would	would	AUX
absel-1153	27	3	be	be	AUX
absel-1153	27	4	better	well	ADJ
absel-1153	27	5	to	to	PART
absel-1153	27	6	assign	assign	VERB
absel-1153	27	7	a	a	DET
absel-1153	27	8	value	value	NOUN
absel-1153	27	9	to	to	ADP
absel-1153	27	10	each	each	DET
absel-1153	27	11	level	level	NOUN
absel-1153	27	12	of	of	ADP
absel-1153	27	13	advertising	advertising	NOUN
absel-1153	27	14	exposure	exposure	NOUN
absel-1153	27	15	founded	found	VERB
absel-1153	27	16	in	in	ADP
absel-1153	27	17	the	the	DET
absel-1153	27	18	exposure	exposure	NOUN
absel-1153	27	19	distribution	distribution	NOUN
absel-1153	27	20	,	,	PUNCT
absel-1153	27	21	multiply	multiply	ADP
absel-1153	27	22	this	this	PRON
absel-1153	27	23	by	by	ADP
absel-1153	27	24	the	the	DET
absel-1153	27	25	proportion	proportion	NOUN
absel-1153	27	26	of	of	ADP
absel-1153	27	27	the	the	DET
absel-1153	27	28	target	target	NOUN
absel-1153	27	29	population	population	NOUN
absel-1153	27	30	exposed	expose	VERB
absel-1153	27	31	at	at	ADP
absel-1153	27	32	this	this	DET
absel-1153	27	33	level	level	NOUN
absel-1153	27	34	,	,	PUNCT
absel-1153	27	35	and	and	CCONJ
absel-1153	27	36	then	then	ADV
absel-1153	27	37	sum	sum	VERB
absel-1153	27	38	these	these	DET
absel-1153	27	39	products	product	NOUN
absel-1153	27	40	to	to	PART
absel-1153	27	41	compute	compute	VERB
absel-1153	27	42	a	a	DET
absel-1153	27	43	total	total	ADJ
absel-1153	27	44	value	value	NOUN
absel-1153	27	45	for	for	ADP
absel-1153	27	46	the	the	DET
absel-1153	27	47	advertising	advertising	NOUN
absel-1153	27	48	schedule	schedule	NOUN
absel-1153	27	49	.	.	PUNCT
absel-1153	28	1	there	there	PRON
absel-1153	28	2	are	be	VERB
absel-1153	28	3	two	two	NUM
absel-1153	28	4	obvious	obvious	ADJ
absel-1153	28	5	impediments	impediment	NOUN
absel-1153	28	6	to	to	ADP
absel-1153	28	7	this	this	DET
absel-1153	28	8	approach	approach	NOUN
absel-1153	28	9	.	.	PUNCT
absel-1153	29	1	the	the	DET
absel-1153	29	2	first	first	ADJ
absel-1153	29	3	is	be	AUX
absel-1153	29	4	that	that	SCONJ
absel-1153	29	5	it	it	PRON
absel-1153	29	6	requires	require	VERB
absel-1153	29	7	fair	fair	ADJ
absel-1153	29	8	amount	amount	NOUN
absel-1153	29	9	of	of	ADP
absel-1153	29	10	computation	computation	NOUN
absel-1153	29	11	.	.	PUNCT
absel-1153	30	1	but	but	CCONJ
absel-1153	30	2	this	this	PRON
absel-1153	30	3	is	be	AUX
absel-1153	30	4	not	not	PART
absel-1153	30	5	a	a	DET
absel-1153	30	6	problem	problem	NOUN
absel-1153	30	7	with	with	ADP
absel-1153	30	8	the	the	DET
absel-1153	30	9	availability	availability	NOUN
absel-1153	30	10	of	of	ADP
absel-1153	30	11	today	today	NOUN
absel-1153	30	12	’s	’s	PART
absel-1153	30	13	powerful	powerful	ADJ
absel-1153	30	14	and	and	CCONJ
absel-1153	30	15	readily	readily	ADV
absel-1153	30	16	available	available	ADJ
absel-1153	30	17	microcomputers	microcomputer	NOUN
absel-1153	30	18	.	.	PUNCT
absel-1153	31	1	furthermore	furthermore	ADV
absel-1153	31	2	,	,	PUNCT
absel-1153	31	3	effective	effective	ADJ
absel-1153	31	4	reach	reach	NOUN
absel-1153	31	5	and	and	CCONJ
absel-1153	31	6	frequency	frequency	NOUN
absel-1153	31	7	requires	require	VERB
absel-1153	31	8	the	the	DET
absel-1153	31	9	estimation	estimation	NOUN
absel-1153	31	10	of	of	ADP
absel-1153	31	11	an	an	DET
absel-1153	31	12	advertising	advertising	NOUN
absel-1153	31	13	exposure	exposure	NOUN
absel-1153	31	14	distribution	distribution	NOUN
absel-1153	31	15	.	.	PUNCT
absel-1153	32	1	to	to	PART
absel-1153	32	2	weight	weight	VERB
absel-1153	32	3	these	these	PRON
absel-1153	32	4	by	by	ADP
absel-1153	32	5	exposure	exposure	NOUN
absel-1153	32	6	values	value	NOUN
absel-1153	32	7	is	be	AUX
absel-1153	32	8	a	a	DET
absel-1153	32	9	simple	simple	ADJ
absel-1153	32	10	spreadsheet	spreadsheet	NOUN
absel-1153	32	11	exercise	exercise	NOUN
absel-1153	32	12	.	.	PUNCT
absel-1153	33	1	this	this	PRON
absel-1153	33	2	leads	lead	VERB
absel-1153	33	3	us	we	PRON
absel-1153	33	4	to	to	PART
absel-1153	33	5	conclude	conclude	VERB
absel-1153	33	6	that	that	SCONJ
absel-1153	33	7	the	the	DET
absel-1153	33	8	second	second	ADJ
absel-1153	33	9	impediment	impediment	NOUN
absel-1153	33	10	is	be	AUX
absel-1153	33	11	the	the	DET
absel-1153	33	12	real	real	ADJ
absel-1153	33	13	problem	problem	NOUN
absel-1153	33	14	.	.	PUNCT
absel-1153	34	1	it	it	PRON
absel-1153	34	2	is	be	AUX
absel-1153	34	3	the	the	DET
absel-1153	34	4	inability	inability	NOUN
absel-1153	34	5	of	of	ADP
absel-1153	34	6	modelers	modeler	NOUN
absel-1153	34	7	to	to	PART
absel-1153	34	8	develop	develop	VERB
absel-1153	34	9	a	a	DET
absel-1153	34	10	practical	practical	ADJ
absel-1153	34	11	procedure	procedure	NOUN
absel-1153	34	12	for	for	ADP
absel-1153	34	13	estimating	estimate	VERB
absel-1153	34	14	the	the	DET
absel-1153	34	15	response	response	NOUN
absel-1153	34	16	value	value	NOUN
absel-1153	34	17	of	of	ADP
absel-1153	34	18	different	different	ADJ
absel-1153	34	19	levels	level	NOUN
absel-1153	34	20	of	of	ADP
absel-1153	34	21	advertising	advertising	NOUN
absel-1153	34	22	exposure	exposure	NOUN
absel-1153	34	23	.	.	PUNCT
absel-1153	35	1	in	in	ADP
absel-1153	35	2	place	place	NOUN
absel-1153	35	3	of	of	ADP
absel-1153	35	4	the	the	DET
absel-1153	35	5	relatively	relatively	ADV
absel-1153	35	6	demanding	demanding	ADJ
absel-1153	35	7	task	task	NOUN
absel-1153	35	8	of	of	ADP
absel-1153	35	9	estimating	estimate	VERB
absel-1153	35	10	the	the	DET
absel-1153	35	11	specific	specific	ADJ
absel-1153	35	12	exposure	exposure	NOUN
absel-1153	35	13	values	value	NOUN
absel-1153	35	14	of	of	ADP
absel-1153	35	15	each	each	DET
absel-1153	35	16	exposure	exposure	NOUN
absel-1153	35	17	level	level	NOUN
absel-1153	35	18	in	in	ADP
absel-1153	35	19	the	the	DET
absel-1153	35	20	advertising	advertising	NOUN
absel-1153	35	21	frequency	frequency	NOUN
absel-1153	35	22	distribution	distribution	NOUN
absel-1153	35	23	,	,	PUNCT
absel-1153	35	24	effective	effective	ADJ
absel-1153	35	25	reach	reach	NOUN
absel-1153	35	26	and	and	CCONJ
absel-1153	35	27	frequency	frequency	NOUN
absel-1153	35	28	requires	require	VERB
absel-1153	35	29	only	only	ADV
absel-1153	35	30	a	a	DET
absel-1153	35	31	single	single	ADJ
absel-1153	35	32	estimate	estimate	NOUN
absel-1153	35	33	-the	-the	DET
absel-1153	35	34	level	level	NOUN
absel-1153	35	35	of	of	ADP
absel-1153	35	36	effective	effective	ADJ
absel-1153	35	37	frequency	frequency	NOUN
absel-1153	35	38	.	.	PUNCT
absel-1153	36	1	computation	computation	NOUN
absel-1153	36	2	is	be	AUX
absel-1153	36	3	not	not	PART
absel-1153	36	4	the	the	DET
absel-1153	36	5	issue	issue	NOUN
absel-1153	36	6	,	,	PUNCT
absel-1153	36	7	but	but	CCONJ
absel-1153	36	8	information	information	NOUN
absel-1153	36	9	.	.	PUNCT
absel-1153	37	1	what	what	DET
absel-1153	37	2	value	value	NOUN
absel-1153	37	3	should	should	AUX
absel-1153	37	4	be	be	AUX
absel-1153	37	5	assigned	assign	VERB
absel-1153	37	6	to	to	ADP
absel-1153	37	7	each	each	DET
absel-1153	37	8	level	level	NOUN
absel-1153	37	9	of	of	ADP
absel-1153	37	10	exposure	exposure	NOUN
absel-1153	37	11	?	?	PUNCT
absel-1153	38	1	the	the	DET
absel-1153	38	2	following	follow	VERB
absel-1153	38	3	summarize	summarize	VERB
absel-1153	38	4	a	a	DET
absel-1153	38	5	series	series	NOUN
absel-1153	38	6	of	of	ADP
absel-1153	38	7	steps	step	NOUN
absel-1153	38	8	through	through	ADP
absel-1153	38	9	which	which	PRON
absel-1153	38	10	media	medium	NOUN
absel-1153	38	11	effectiveness	effectiveness	NOUN
absel-1153	38	12	can	can	AUX
absel-1153	38	13	be	be	AUX
absel-1153	38	14	estimated	estimate	VERB
absel-1153	38	15	in	in	ADP
absel-1153	38	16	the	the	DET
absel-1153	38	17	context	context	NOUN
absel-1153	38	18	of	of	ADP
absel-1153	38	19	a	a	DET
absel-1153	38	20	simulation	simulation	NOUN
absel-1153	38	21	game	game	NOUN
absel-1153	38	22	.	.	PUNCT
absel-1153	39	1	step	step	NOUN
absel-1153	39	2	1	1	NUM
absel-1153	39	3	:	:	PUNCT
absel-1153	39	4	develop	develop	VERB
absel-1153	39	5	the	the	DET
absel-1153	39	6	media	medium	NOUN
absel-1153	39	7	schedule	schedule	NOUN
absel-1153	39	8	step	step	NOUN
absel-1153	39	9	1	1	NUM
absel-1153	39	10	involves	involve	VERB
absel-1153	39	11	the	the	DET
absel-1153	39	12	construction	construction	NOUN
absel-1153	39	13	of	of	ADP
absel-1153	39	14	a	a	DET
absel-1153	39	15	media	media	NOUN
absel-1153	39	16	schedule	schedule	NOUN
absel-1153	39	17	.	.	PUNCT
absel-1153	40	1	in	in	ADP
absel-1153	40	2	a	a	DET
absel-1153	40	3	marketing	marketing	NOUN
absel-1153	40	4	or	or	CCONJ
absel-1153	40	5	media	medium	NOUN
absel-1153	40	6	simulation	simulation	NOUN
absel-1153	40	7	game	game	NOUN
absel-1153	40	8	environment	environment	PROPN
absel-1153	40	9	,	,	PUNCT
absel-1153	40	10	this	this	PRON
absel-1153	40	11	would	would	AUX
absel-1153	40	12	be	be	AUX
absel-1153	40	13	done	do	VERB
absel-1153	40	14	by	by	ADP
absel-1153	40	15	the	the	DET
absel-1153	40	16	student	student	NOUN
absel-1153	40	17	.	.	PUNCT
absel-1153	41	1	this	this	PRON
absel-1153	41	2	might	might	AUX
absel-1153	41	3	involve	involve	VERB
absel-1153	41	4	both	both	DET
absel-1153	41	5	strategic	strategic	ADJ
absel-1153	41	6	and	and	CCONJ
absel-1153	41	7	tactical	tactical	ADJ
absel-1153	41	8	decisions	decision	NOUN
absel-1153	41	9	,	,	PUNCT
absel-1153	41	10	but	but	CCONJ
absel-1153	41	11	the	the	DET
absel-1153	41	12	output	output	NOUN
absel-1153	41	13	would	would	AUX
absel-1153	41	14	be	be	AUX
absel-1153	41	15	a	a	DET
absel-1153	41	16	an	an	DET
absel-1153	41	17	actual	actual	ADJ
absel-1153	41	18	set	set	NOUN
absel-1153	41	19	of	of	ADP
absel-1153	41	20	media	medium	NOUN
absel-1153	41	21	selections	selection	NOUN
absel-1153	41	22	for	for	ADP
absel-1153	41	23	a	a	DET
absel-1153	41	24	given	give	VERB
absel-1153	41	25	period	period	NOUN
absel-1153	41	26	of	of	ADP
absel-1153	41	27	time	time	NOUN
absel-1153	41	28	.	.	PUNCT
absel-1153	42	1	step	step	NOUN
absel-1153	42	2	2	2	NUM
absel-1153	42	3	:	:	PUNCT
absel-1153	42	4	estimating	estimate	VERB
absel-1153	42	5	vehicle	vehicle	NOUN
absel-1153	42	6	exposure	exposure	NOUN
absel-1153	42	7	values	value	NOUN
absel-1153	42	8	there	there	PRON
absel-1153	42	9	are	be	VERB
absel-1153	42	10	a	a	DET
absel-1153	42	11	number	number	NOUN
absel-1153	42	12	of	of	ADP
absel-1153	42	13	different	different	ADJ
absel-1153	42	14	ways	way	NOUN
absel-1153	42	15	exposure	exposure	NOUN
absel-1153	42	16	values	value	NOUN
absel-1153	42	17	might	might	AUX
absel-1153	42	18	be	be	AUX
absel-1153	42	19	expressed	express	VERB
absel-1153	42	20	.	.	PUNCT
absel-1153	43	1	for	for	ADP
absel-1153	43	2	instance	instance	NOUN
absel-1153	43	3	,	,	PUNCT
absel-1153	43	4	gensch	gensch	PROPN
absel-1153	43	5	(	(	PUNCT
absel-1153	43	6	1970	1970	NUM
absel-1153	43	7	)	)	PUNCT
absel-1153	43	8	suggests	suggest	VERB
absel-1153	43	9	that	that	SCONJ
absel-1153	43	10	there	there	PRON
absel-1153	43	11	might	might	AUX
absel-1153	43	12	be	be	AUX
absel-1153	43	13	a	a	DET
absel-1153	43	14	separate	separate	ADJ
absel-1153	43	15	value	value	NOUN
absel-1153	43	16	assigned	assign	VERB
absel-1153	43	17	to	to	ADP
absel-1153	43	18	each	each	DET
absel-1153	43	19	customer	customer	NOUN
absel-1153	43	20	,	,	PUNCT
absel-1153	43	21	depending	depend	VERB
absel-1153	43	22	on	on	ADP
absel-1153	43	23	their	their	PRON
absel-1153	43	24	value	value	NOUN
absel-1153	43	25	as	as	ADP
absel-1153	43	26	a	a	DET
absel-1153	43	27	potential	potential	ADJ
absel-1153	43	28	customer	customer	NOUN
absel-1153	43	29	.	.	PUNCT
absel-1153	44	1	however	however	ADV
absel-1153	44	2	,	,	PUNCT
absel-1153	44	3	this	this	PRON
absel-1153	44	4	is	be	AUX
absel-1153	44	5	generally	generally	ADV
absel-1153	44	6	implemented	implement	VERB
absel-1153	44	7	by	by	ADP
absel-1153	44	8	dividing	divide	VERB
absel-1153	44	9	media	medium	NOUN
absel-1153	44	10	vehicle	vehicle	NOUN
absel-1153	44	11	audiences	audience	NOUN
absel-1153	44	12	up	up	ADP
absel-1153	44	13	into	into	ADP
absel-1153	44	14	demographic	demographic	ADJ
absel-1153	44	15	groups	group	NOUN
absel-1153	44	16	,	,	PUNCT
absel-1153	44	17	and	and	CCONJ
absel-1153	44	18	assigning	assign	VERB
absel-1153	44	19	a	a	DET
absel-1153	44	20	value	value	NOUN
absel-1153	44	21	to	to	ADP
absel-1153	44	22	each	each	DET
absel-1153	44	23	group	group	NOUN
absel-1153	44	24	,	,	PUNCT
absel-1153	44	25	depending	depend	VERB
absel-1153	44	26	on	on	ADP
absel-1153	44	27	the	the	DET
absel-1153	44	28	concentration	concentration	NOUN
absel-1153	44	29	of	of	ADP
absel-1153	44	30	product	product	NOUN
absel-1153	44	31	users	user	NOUN
absel-1153	44	32	or	or	CCONJ
absel-1153	44	33	other	other	ADJ
absel-1153	44	34	purchase	purchase	NOUN
absel-1153	44	35	criteria	criterion	NOUN
absel-1153	44	36	.	.	PUNCT
absel-1153	45	1	the	the	DET
absel-1153	45	2	target	target	NOUN
absel-1153	45	3	market	market	NOUN
absel-1153	45	4	value	value	NOUN
absel-1153	45	5	of	of	ADP
absel-1153	45	6	the	the	DET
absel-1153	45	7	vehicle	vehicle	NOUN
absel-1153	45	8	audience	audience	NOUN
absel-1153	45	9	,	,	PUNCT
absel-1153	45	10	then	then	ADV
absel-1153	45	11	,	,	PUNCT
absel-1153	45	12	is	be	AUX
absel-1153	45	13	a	a	DET
absel-1153	45	14	summation	summation	NOUN
absel-1153	45	15	of	of	ADP
absel-1153	45	16	the	the	DET
absel-1153	45	17	weighted	weight	VERB
absel-1153	45	18	value	value	NOUN
absel-1153	45	19	of	of	ADP
absel-1153	45	20	an	an	DET
absel-1153	45	21	audience	audience	NOUN
absel-1153	45	22	’s	’s	PART
absel-1153	45	23	demographic	demographic	ADJ
absel-1153	45	24	groups	group	NOUN
absel-1153	45	25	.	.	PUNCT
absel-1153	46	1	as	as	ADV
absel-1153	46	2	plausible	plausible	ADJ
absel-1153	46	3	as	as	SCONJ
absel-1153	46	4	this	this	PRON
absel-1153	46	5	sounds	sound	VERB
absel-1153	46	6	on	on	ADP
absel-1153	46	7	the	the	DET
absel-1153	46	8	surface	surface	NOUN
absel-1153	46	9	,	,	PUNCT
absel-1153	46	10	research	research	NOUN
absel-1153	46	11	suggests	suggest	VERB
absel-1153	46	12	that	that	SCONJ
absel-1153	46	13	it	it	PRON
absel-1153	46	14	provides	provide	VERB
absel-1153	46	15	a	a	DET
absel-1153	46	16	relatively	relatively	ADV
absel-1153	46	17	poor	poor	ADJ
absel-1153	46	18	representation	representation	NOUN
absel-1153	46	19	of	of	ADP
absel-1153	46	20	the	the	DET
absel-1153	46	21	vehicle	vehicle	NOUN
absel-1153	46	22	’s	’s	PART
absel-1153	46	23	target	target	NOUN
absel-1153	46	24	market	market	NOUN
absel-1153	46	25	attractiveness	attractiveness	NOUN
absel-1153	46	26	(	(	PUNCT
absel-1153	46	27	cannon	cannon	NOUN
absel-1153	46	28	1	1	NUM
absel-1153	46	29	988	988	NUM
absel-1153	46	30	;	;	PUNCT
absel-1153	46	31	cannon	cannon	NOUN
absel-1153	46	32	and	and	CCONJ
absel-1153	46	33	seamons	seamon	NOUN
absel-1153	46	34	1994	1994	NUM
absel-1153	46	35	)	)	PUNCT
absel-1153	46	36	.	.	PUNCT
absel-1153	47	1	the	the	DET
absel-1153	47	2	more	more	ADV
absel-1153	47	3	common	common	ADJ
absel-1153	47	4	solution	solution	NOUN
absel-1153	47	5	is	be	AUX
absel-1153	47	6	to	to	PART
absel-1153	47	7	express	express	VERB
absel-1153	47	8	exposure	exposure	NOUN
absel-1153	47	9	value	value	NOUN
absel-1153	47	10	as	as	ADP
absel-1153	47	11	a	a	DET
absel-1153	47	12	target	target	NOUN
absel-1153	47	13	market	market	NOUN
absel-1153	47	14	rating	rating	NOUN
absel-1153	47	15	,	,	PUNCT
absel-1153	47	16	or	or	CCONJ
absel-1153	47	17	the	the	DET
absel-1153	47	18	proportion	proportion	NOUN
absel-1153	47	19	of	of	ADP
absel-1153	47	20	the	the	DET
absel-1153	47	21	target	target	NOUN
absel-1153	47	22	market	market	NOUN
absel-1153	47	23	reached	reach	VERB
absel-1153	47	24	by	by	ADP
absel-1153	47	25	the	the	DET
absel-1153	47	26	vehicle	vehicle	NOUN
absel-1153	47	27	.	.	PUNCT
absel-1153	48	1	in	in	ADP
absel-1153	48	2	practice	practice	NOUN
absel-1153	48	3	,	,	PUNCT
absel-1153	48	4	targets	target	NOUN
absel-1153	48	5	are	be	AUX
absel-1153	48	6	generally	generally	ADV
absel-1153	48	7	expressed	express	VERB
absel-1153	48	8	in	in	ADP
absel-1153	48	9	terms	term	NOUN
absel-1153	48	10	of	of	ADP
absel-1153	48	11	demographics	demographic	NOUN
absel-1153	48	12	.	.	PUNCT
absel-1153	49	1	however	however	ADV
absel-1153	49	2	,	,	PUNCT
absel-1153	49	3	the	the	DET
absel-1153	49	4	preferred	preferred	ADJ
absel-1153	49	5	approach	approach	NOUN
absel-1153	49	6	is	be	AUX
absel-1153	49	7	to	to	PART
absel-1153	49	8	define	define	VERB
absel-1153	49	9	targets	target	NOUN
absel-1153	49	10	in	in	ADP
absel-1153	49	11	terms	term	NOUN
absel-1153	49	12	of	of	ADP
absel-1153	49	13	product	product	NOUN
absel-1153	49	14	usage	usage	NOUN
absel-1153	49	15	(	(	PUNCT
absel-1153	49	16	assael	assael	NOUN
absel-1153	49	17	and	and	CCONJ
absel-1153	49	18	cannon	cannon	NOUN
absel-1153	49	19	1979	1979	NUM
absel-1153	49	20	)	)	PUNCT
absel-1153	49	21	.	.	PUNCT
absel-1153	50	1	given	give	VERB
absel-1153	50	2	the	the	DET
absel-1153	50	3	fact	fact	NOUN
absel-1153	50	4	that	that	SCONJ
absel-1153	50	5	the	the	DET
absel-1153	50	6	data	datum	NOUN
absel-1153	50	7	are	be	AUX
absel-1153	50	8	being	be	AUX
absel-1153	50	9	used	use	VERB
absel-1153	50	10	in	in	ADP
absel-1153	50	11	a	a	DET
absel-1153	50	12	simulation	simulation	NOUN
absel-1153	50	13	,	,	PUNCT
absel-1153	50	14	they	they	PRON
absel-1153	50	15	should	should	AUX
absel-1153	50	16	be	be	AUX
absel-1153	50	17	reasonable	reasonable	ADJ
absel-1153	50	18	,	,	PUNCT
absel-1153	50	19	but	but	CCONJ
absel-1153	50	20	the	the	DET
absel-1153	50	21	demands	demand	NOUN
absel-1153	50	22	for	for	ADP
absel-1153	50	23	accuracy	accuracy	NOUN
absel-1153	50	24	are	be	AUX
absel-1153	50	25	not	not	PART
absel-1153	50	26	as	as	ADV
absel-1153	50	27	stringent	stringent	ADJ
absel-1153	50	28	as	as	SCONJ
absel-1153	50	29	they	they	PRON
absel-1153	50	30	would	would	AUX
absel-1153	50	31	be	be	AUX
absel-1153	50	32	for	for	ADP
absel-1153	50	33	a	a	DET
absel-1153	50	34	planning	planning	NOUN
absel-1153	50	35	tool	tool	NOUN
absel-1153	50	36	designed	design	VERB
absel-1153	50	37	for	for	ADP
absel-1153	50	38	practitioners	practitioner	NOUN
absel-1153	50	39	.	.	PUNCT
absel-1153	51	1	this	this	PRON
absel-1153	51	2	leaves	leave	VERB
absel-1153	51	3	considerable	considerable	ADJ
absel-1153	51	4	leeway	leeway	NOUN
absel-1153	51	5	for	for	ADP
absel-1153	51	6	developing	develop	VERB
absel-1153	51	7	systems	system	NOUN
absel-1153	51	8	that	that	PRON
absel-1153	51	9	approximate	approximate	VERB
absel-1153	51	10	the	the	DET
absel-1153	51	11	effects	effect	NOUN
absel-1153	51	12	of	of	ADP
absel-1153	51	13	single	single	ADJ
absel-1153	51	14	-	-	PUNCT
absel-1153	51	15	source	source	NOUN
absel-1153	51	16	data	datum	NOUN
absel-1153	51	17	(	(	PUNCT
absel-1153	51	18	cannon	cannon	NOUN
absel-1153	51	19	,	,	PUNCT
absel-1153	51	20	mcgowan	mcgowan	PROPN
absel-1153	51	21	and	and	CCONJ
absel-1153	51	22	yoon	yoon	PROPN
absel-1153	51	23	1995	1995	NUM
absel-1153	51	24	)	)	PUNCT
absel-1153	51	25	.	.	PUNCT
absel-1153	52	1	step	step	NOUN
absel-1153	52	2	3	3	NUM
absel-1153	52	3	:	:	PUNCT
absel-1153	52	4	estimating	estimate	VERB
absel-1153	52	5	advertising	advertising	NOUN
absel-1153	52	6	exposure	exposure	NOUN
absel-1153	52	7	values	value	NOUN
absel-1153	52	8	audience	audience	NOUN
absel-1153	52	9	research	research	NOUN
absel-1153	52	10	services	service	NOUN
absel-1153	52	11	typically	typically	ADV
absel-1153	52	12	provide	provide	VERB
absel-1153	52	13	media	medium	NOUN
absel-1153	52	14	exposure	exposure	NOUN
absel-1153	52	15	,	,	PUNCT
absel-1153	52	16	or	or	CCONJ
absel-1153	52	17	opportunity	opportunity	NOUN
absel-1153	52	18	to	to	PART
absel-1153	52	19	see	see	VERB
absel-1153	52	20	(	(	PUNCT
absel-1153	52	21	ots	ots	PROPN
absel-1153	52	22	)	)	PUNCT
absel-1153	52	23	,	,	PUNCT
absel-1153	52	24	data	datum	NOUN
absel-1153	52	25	.	.	PUNCT
absel-1153	53	1	obviously	obviously	ADV
absel-1153	53	2	,	,	PUNCT
absel-1153	53	3	any	any	DET
absel-1153	53	4	audience	audience	NOUN
absel-1153	53	5	response	response	NOUN
absel-1153	53	6	will	will	AUX
absel-1153	53	7	come	come	VERB
absel-1153	53	8	from	from	ADP
absel-1153	53	9	actual	actual	ADJ
absel-1153	53	10	ad	ad	NOUN
absel-1153	53	11	exposures	exposure	NOUN
absel-1153	53	12	,	,	PUNCT
absel-1153	53	13	not	not	PART
absel-1153	53	14	ots	ots	PROPN
absel-1153	53	15	.	.	PUNCT
absel-1153	54	1	therefore	therefore	ADV
absel-1153	54	2	,	,	PUNCT
absel-1153	54	3	an	an	DET
absel-1153	54	4	adjustment	adjustment	NOUN
absel-1153	54	5	must	must	AUX
absel-1153	54	6	be	be	AUX
absel-1153	54	7	made	make	VERB
absel-1153	54	8	to	to	PART
absel-1153	54	9	convert	convert	VERB
absel-1153	54	10	the	the	DET
absel-1153	54	11	vehicle	vehicle	NOUN
absel-1153	54	12	exposure	exposure	NOUN
absel-1153	54	13	distribution	distribution	NOUN
absel-1153	54	14	to	to	ADP
absel-1153	54	15	advertising	advertising	NOUN
absel-1153	54	16	exposures	exposure	NOUN
absel-1153	54	17	.	.	PUNCT
absel-1153	55	1	given	give	VERB
absel-1153	55	2	the	the	DET
absel-1153	55	3	prominence	prominence	NOUN
absel-1153	55	4	of	of	ADP
absel-1153	55	5	television	television	NOUN
absel-1153	55	6	and	and	CCONJ
absel-1153	55	7	magazine	magazine	NOUN
absel-1153	55	8	media	medium	NOUN
absel-1153	55	9	,	,	PUNCT
absel-1153	55	10	we	we	PRON
absel-1153	55	11	will	will	AUX
absel-1153	55	12	use	use	VERB
absel-1153	55	13	these	these	DET
absel-1153	55	14	two	two	NUM
absel-1153	55	15	media	medium	NOUN
absel-1153	55	16	as	as	ADP
absel-1153	55	17	example	example	NOUN
absel-1153	55	18	’s	’s	ADV
absel-1153	55	19	.	.	PUNCT
absel-1153	56	1	television	television	NOUN
absel-1153	56	2	ad	ad	NOUN
absel-1153	56	3	avoidance	avoidance	NOUN
absel-1153	56	4	research	research	NOUN
absel-1153	56	5	dates	date	VERB
absel-1153	56	6	back	back	ADV
absel-1153	56	7	to	to	ADP
absel-1153	56	8	the	the	DET
absel-1153	56	9	early	early	ADJ
absel-1153	56	10	1	1	NUM
absel-1153	56	11	960s	960s	NUM
absel-1153	56	12	,	,	PUNCT
absel-1153	56	13	but	but	CCONJ
absel-1153	56	14	recent	recent	ADJ
absel-1153	56	15	changes	change	NOUN
absel-1153	56	16	in	in	ADP
absel-1153	56	17	the	the	DET
absel-1153	56	18	viewing	view	VERB
absel-1153	56	19	environment	environment	NOUN
absel-1153	56	20	such	such	ADJ
absel-1153	56	21	as	as	ADP
absel-1153	56	22	remote	remote	ADJ
absel-1153	56	23	controls	control	NOUN
absel-1153	56	24	and	and	CCONJ
absel-1153	56	25	the	the	DET
absel-1153	56	26	huge	huge	ADJ
absel-1153	56	27	increase	increase	NOUN
absel-1153	56	28	in	in	ADP
absel-1153	56	29	television	television	NOUN
absel-1153	56	30	channels	channel	NOUN
absel-1153	56	31	(	(	PUNCT
absel-1153	56	32	cable	cable	NOUN
absel-1153	56	33	and	and	CCONJ
absel-1153	56	34	broadcast	broadcast	NOUN
absel-1153	56	35	)	)	PUNCT
absel-1153	56	36	make	make	VERB
absel-1153	56	37	ad	ad	NOUN
absel-1153	56	38	avoidance	avoidance	NOUN
absel-1153	56	39	far	far	ADV
absel-1153	56	40	easier	easy	ADJ
absel-1153	56	41	than	than	SCONJ
absel-1153	56	42	it	it	PRON
absel-1153	56	43	was	be	AUX
absel-1153	56	44	in	in	ADP
absel-1153	56	45	the	the	DET
absel-1153	56	46	past	past	NOUN
absel-1153	56	47	.	.	PUNCT
absel-1153	57	1	audience	audience	NOUN
absel-1153	57	2	members	member	NOUN
absel-1153	57	3	can	can	AUX
absel-1153	57	4	avoid	avoid	VERB
absel-1153	57	5	tv	tv	NOUN
absel-1153	57	6	commercials	commercial	NOUN
absel-1153	57	7	by	by	ADP
absel-1153	57	8	leaving	leave	VERB
absel-1153	57	9	the	the	DET
absel-1153	57	10	room	room	NOUN
absel-1153	57	11	or	or	CCONJ
absel-1153	57	12	changing	change	VERB
absel-1153	57	13	channels	channel	NOUN
absel-1153	57	14	(	(	PUNCT
absel-1153	57	15	zapping	zap	VERB
absel-1153	57	16	)	)	PUNCT
absel-1153	57	17	.	.	PUNCT
absel-1153	58	1	recent	recent	ADJ
absel-1153	58	2	research	research	NOUN
absel-1153	58	3	which	which	PRON
absel-1153	58	4	observed	observe	VERB
absel-1153	58	5	television	television	NOUN
absel-1153	58	6	audience	audience	NOUN
absel-1153	58	7	members	member	NOUN
absel-1153	58	8	found	find	VERB
absel-1153	58	9	eyes	eye	NOUN
absel-1153	58	10	-	-	PUNCT
absel-1153	58	11	on	on	ADP
absel-1153	58	12	-	-	PUNCT
absel-1153	58	13	screen	screen	NOUN
absel-1153	58	14	time	time	NOUN
absel-1153	58	15	averaged	average	VERB
absel-1153	58	16	32.8	32.8	NUM
absel-1153	58	17	%	%	NOUN
absel-1153	58	18	for	for	ADP
absel-1153	58	19	commercials	commercial	NOUN
absel-1153	58	20	compared	compare	VERB
absel-1153	58	21	to	to	ADP
absel-1153	58	22	62.3	62.3	NUM
absel-1153	58	23	%	%	NOUN
absel-1153	58	24	for	for	ADP
absel-1153	58	25	programs	program	NOUN
absel-1153	58	26	(	(	PUNCT
absel-1153	58	27	krugman	krugman	PROPN
absel-1153	58	28	,	,	PUNCT
absel-1153	58	29	cameron	cameron	PROPN
absel-1153	58	30	and	and	CCONJ
absel-1153	58	31	white	white	ADJ
absel-1153	58	32	1995	1995	NUM
absel-1153	58	33	)	)	PUNCT
absel-1153	58	34	.	.	PUNCT
absel-1153	59	1	several	several	ADJ
absel-1153	59	2	recent	recent	ADJ
absel-1153	59	3	studies	study	NOUN
absel-1153	59	4	also	also	ADV
absel-1153	59	5	found	find	VERB
absel-1153	59	6	zapping	zapping	NOUN
absel-1153	59	7	is	be	AUX
absel-1153	59	8	more	more	ADV
absel-1153	59	9	common	common	ADJ
absel-1153	59	10	for	for	ADP
absel-1153	59	11	mates	mate	NOUN
absel-1153	59	12	,	,	PUNCT
absel-1153	59	13	younger	young	ADJ
absel-1153	59	14	viewers	viewer	NOUN
absel-1153	59	15	,	,	PUNCT
absel-1153	59	16	and	and	CCONJ
absel-1153	59	17	household	household	NOUN
absel-1153	59	18	’s	’s	NOUN
absel-1153	59	19	with	with	ADP
absel-1153	59	20	remote	remote	ADJ
absel-1153	59	21	controls	control	NOUN
absel-1153	59	22	,	,	PUNCT
absel-1153	59	23	cable	cable	NOUN
absel-1153	59	24	and	and	CCONJ
absel-1153	59	25	higher	high	ADJ
absel-1153	59	26	incomes	income	NOUN
absel-1153	59	27	(	(	PUNCT
absel-1153	59	28	abernethy	abernethy	ADJ
absel-1153	59	29	1991	1991	NUM
absel-1153	59	30	;	;	PUNCT
absel-1153	59	31	ainslie	ainslie	PROPN
absel-1153	59	32	1989	1989	NUM
absel-1153	59	33	;	;	PUNCT
absel-1153	59	34	kneale	kneale	PROPN
absel-1153	59	35	2	2	NUM
absel-1153	59	36	developments	development	NOUN
absel-1153	59	37	in	in	ADP
absel-1153	59	38	business	business	NOUN
absel-1153	59	39	simulation	simulation	NOUN
absel-1153	59	40	&	&	CCONJ
absel-1153	59	41	experiential	experiential	ADJ
absel-1153	59	42	exercises	exercise	NOUN
absel-1153	59	43	,	,	PUNCT
absel-1153	59	44	volume	volume	NOUN
absel-1153	59	45	23	23	NUM
absel-1153	59	46	,	,	PUNCT
absel-1153	59	47	1996	1996	NUM
absel-1153	59	48	1988	1988	NUM
absel-1153	59	49	;	;	PUNCT
absel-1153	59	50	zufryden	zufryden	PROPN
absel-1153	59	51	,	,	PUNCT
absel-1153	59	52	pedrick	pedrick	PROPN
absel-1153	59	53	,	,	PUNCT
absel-1153	59	54	and	and	CCONJ
absel-1153	59	55	sankaralingam	sankaralingam	NUM
absel-1153	59	56	1993	1993	NUM
absel-1153	59	57	)	)	PUNCT
absel-1153	59	58	.	.	PUNCT
absel-1153	60	1	a	a	DET
absel-1153	60	2	recent	recent	ADJ
absel-1153	60	3	times	time	NOUN
absel-1153	60	4	mirror	mirror	NOUN
absel-1153	60	5	survey	survey	NOUN
absel-1153	60	6	has	have	VERB
absel-1153	60	7	the	the	DET
absel-1153	60	8	lowest	low	ADJ
absel-1153	60	9	estimate	estimate	NOUN
absel-1153	60	10	of	of	ADP
absel-1153	60	11	tv	tv	NOUN
absel-1153	60	12	ad	ad	NOUN
absel-1153	60	13	exposure	exposure	NOUN
absel-1153	60	14	with	with	ADP
absel-1153	60	15	only	only	ADV
absel-1153	60	16	35	35	NUM
absel-1153	60	17	%	%	NOUN
absel-1153	60	18	of	of	ADP
absel-1153	60	19	the	the	DET
absel-1153	60	20	audience	audience	NOUN
absel-1153	60	21	claiming	claim	VERB
absel-1153	60	22	to	to	PART
absel-1153	60	23	watch	watch	VERB
absel-1153	60	24	ads	ad	NOUN
absel-1153	60	25	(	(	PUNCT
absel-1153	60	26	king	king	NOUN
absel-1153	60	27	1994	1994	NUM
absel-1153	60	28	)	)	PUNCT
absel-1153	60	29	.	.	PUNCT
absel-1153	61	1	other	other	ADJ
absel-1153	61	2	studies	study	NOUN
absel-1153	61	3	give	give	VERB
absel-1153	61	4	far	far	ADV
absel-1153	61	5	higher	high	ADJ
absel-1153	61	6	estimates	estimate	NOUN
absel-1153	61	7	of	of	ADP
absel-1153	61	8	tv	tv	NOUN
absel-1153	61	9	ad	ad	NOUN
absel-1153	61	10	audiences	audience	NOUN
absel-1153	61	11	.	.	PUNCT
absel-1153	62	1	perhaps	perhaps	ADV
absel-1153	62	2	the	the	DET
absel-1153	62	3	best	good	ADJ
absel-1153	62	4	estimate	estimate	NOUN
absel-1153	62	5	is	be	AUX
absel-1153	62	6	given	give	VERB
absel-1153	62	7	by	by	ADP
absel-1153	62	8	abernethy	abernethy	ADJ
absel-1153	62	9	’s	’s	PART
absel-1153	62	10	(	(	PUNCT
absel-1153	62	11	1990	1990	NUM
absel-1153	62	12	)	)	PUNCT
absel-1153	62	13	detailed	detailed	ADJ
absel-1153	62	14	review	review	NOUN
absel-1153	62	15	of	of	ADP
absel-1153	62	16	observational	observational	ADJ
absel-1153	62	17	and	and	CCONJ
absel-1153	62	18	survey	survey	NOUN
absel-1153	62	19	studies	study	NOUN
absel-1153	62	20	.	.	PUNCT
absel-1153	63	1	he	he	PRON
absel-1153	63	2	estimates	estimate	VERB
absel-1153	63	3	32	32	NUM
absel-1153	63	4	%	%	NOUN
absel-1153	63	5	television	television	NOUN
absel-1153	63	6	commercial	commercial	ADJ
absel-1153	63	7	avoidance	avoidance	NOUN
absel-1153	63	8	,	,	PUNCT
absel-1153	63	9	or	or	CCONJ
absel-1153	63	10	68	68	NUM
absel-1153	63	11	%	%	NOUN
absel-1153	63	12	advertising	advertising	NOUN
absel-1153	63	13	exposure	exposure	NOUN
absel-1153	63	14	.	.	PUNCT
absel-1153	64	1	an	an	DET
absel-1153	64	2	average	average	ADJ
absel-1153	64	3	figure	figure	NOUN
absel-1153	64	4	,	,	PUNCT
absel-1153	64	5	such	such	ADJ
absel-1153	64	6	as	as	ADP
absel-1153	64	7	abernethy	abernethy	ADJ
absel-1153	64	8	’s	’s	NOUN
absel-1153	64	9	68	68	NUM
absel-1153	64	10	%	%	NOUN
absel-1153	64	11	exposure	exposure	NOUN
absel-1153	64	12	,	,	PUNCT
absel-1153	64	13	might	might	AUX
absel-1153	64	14	be	be	AUX
absel-1153	64	15	used	use	VERB
absel-1153	64	16	as	as	ADP
absel-1153	64	17	a	a	DET
absel-1153	64	18	basis	basis	NOUN
absel-1153	64	19	for	for	ADP
absel-1153	64	20	the	the	DET
absel-1153	64	21	model	model	NOUN
absel-1153	64	22	.	.	PUNCT
absel-1153	65	1	however	however	ADV
absel-1153	65	2	,	,	PUNCT
absel-1153	65	3	a	a	DET
absel-1153	65	4	better	well	ADJ
absel-1153	65	5	approach	approach	NOUN
absel-1153	65	6	would	would	AUX
absel-1153	65	7	be	be	AUX
absel-1153	65	8	to	to	PART
absel-1153	65	9	develop	develop	VERB
absel-1153	65	10	different	different	ADJ
absel-1153	65	11	estimates	estimate	NOUN
absel-1153	65	12	,	,	PUNCT
absel-1153	65	13	based	base	VERB
absel-1153	65	14	on	on	ADP
absel-1153	65	15	the	the	DET
absel-1153	65	16	nature	nature	NOUN
absel-1153	65	17	of	of	ADP
absel-1153	65	18	the	the	DET
absel-1153	65	19	media	medium	NOUN
absel-1153	65	20	vehicle	vehicle	NOUN
absel-1153	65	21	.	.	PUNCT
absel-1153	66	1	for	for	ADP
absel-1153	66	2	instance	instance	NOUN
absel-1153	66	3	,	,	PUNCT
absel-1153	66	4	bearden	bearden	PROPN
absel-1153	66	5	,	,	PUNCT
absel-1153	66	6	headen	headen	ADJ
absel-1153	66	7	,	,	PUNCT
absel-1153	66	8	klompmaker	klompmaker	NOUN
absel-1153	66	9	and	and	CCONJ
absel-1153	66	10	teel	teel	PROPN
absel-1153	66	11	(	(	PUNCT
absel-1153	66	12	1981	1981	NUM
absel-1153	66	13	)	)	PUNCT
absel-1153	66	14	reviewed	review	VERB
absel-1153	66	15	studies	study	NOUN
absel-1153	66	16	addressing	address	VERB
absel-1153	66	17	attention	attention	NOUN
absel-1153	66	18	levels	level	NOUN
absel-1153	66	19	for	for	ADP
absel-1153	66	20	daytime	daytime	ADJ
absel-1153	66	21	television	television	NOUN
absel-1153	66	22	,	,	PUNCT
absel-1153	66	23	noting	note	VERB
absel-1153	66	24	that	that	SCONJ
absel-1153	66	25	they	they	PRON
absel-1153	66	26	varied	vary	VERB
absel-1153	66	27	between	between	ADP
absel-1153	66	28	20	20	NUM
absel-1153	66	29	%	%	NOUN
absel-1153	66	30	and	and	CCONJ
absel-1153	66	31	50	50	NUM
absel-1153	66	32	%	%	NOUN
absel-1153	66	33	of	of	ADP
absel-1153	66	34	program	program	NOUN
absel-1153	66	35	ratings	rating	NOUN
absel-1153	66	36	.	.	PUNCT
absel-1153	67	1	in	in	ADP
absel-1153	67	2	prime	prime	ADJ
absel-1153	67	3	time	time	NOUN
absel-1153	67	4	,	,	PUNCT
absel-1153	67	5	attention	attention	NOUN
absel-1153	67	6	levels	level	NOUN
absel-1153	67	7	were	be	AUX
absel-1153	67	8	reported	report	VERB
absel-1153	67	9	at	at	ADP
absel-1153	67	10	76	76	NUM
absel-1153	67	11	%	%	NOUN
absel-1153	67	12	of	of	ADP
absel-1153	67	13	program	program	NOUN
absel-1153	67	14	ratings	rating	NOUN
absel-1153	67	15	for	for	ADP
absel-1153	67	16	station	station	NOUN
absel-1153	67	17	break	break	NOUN
absel-1153	67	18	and	and	CCONJ
absel-1153	67	19	84	84	NUM
absel-1153	67	20	%	%	NOUN
absel-1153	67	21	for	for	ADP
absel-1153	67	22	in	in	ADP
absel-1153	67	23	-	-	PUNCT
absel-1153	67	24	program	program	NOUN
absel-1153	67	25	commercials	commercial	NOUN
absel-1153	67	26	.	.	PUNCT
absel-1153	68	1	in	in	ADP
absel-1153	68	2	practice	practice	NOUN
absel-1153	68	3	,	,	PUNCT
absel-1153	68	4	a	a	DET
absel-1153	68	5	planner	planner	NOUN
absel-1153	68	6	would	would	AUX
absel-1153	68	7	adjust	adjust	VERB
absel-1153	68	8	the	the	DET
absel-1153	68	9	exposure	exposure	NOUN
absel-1153	68	10	estimates	estimate	NOUN
absel-1153	68	11	up	up	ADV
absel-1153	68	12	or	or	CCONJ
absel-1153	68	13	down	down	ADV
absel-1153	68	14	,	,	PUNCT
absel-1153	68	15	depending	depend	VERB
absel-1153	68	16	on	on	ADP
absel-1153	68	17	whether	whether	SCONJ
absel-1153	68	18	an	an	DET
absel-1153	68	19	ad	ad	NOUN
absel-1153	68	20	was	be	AUX
absel-1153	68	21	placed	place	VERB
absel-1153	68	22	in	in	ADP
absel-1153	68	23	daytime	daytime	NOUN
absel-1153	68	24	or	or	CCONJ
absel-1153	68	25	primetime	primetime	ADJ
absel-1153	68	26	television	television	NOUN
absel-1153	68	27	,	,	PUNCT
absel-1153	68	28	in	in	ADP
absel-1153	68	29	a	a	DET
absel-1153	68	30	station	station	NOUN
absel-1153	68	31	break	break	NOUN
absel-1153	68	32	or	or	CCONJ
absel-1153	68	33	in	in	ADP
absel-1153	68	34	a	a	DET
absel-1153	68	35	program	program	NOUN
absel-1153	68	36	.	.	PUNCT
absel-1153	69	1	again	again	ADV
absel-1153	69	2	,	,	PUNCT
absel-1153	69	3	this	this	PRON
absel-1153	69	4	is	be	AUX
absel-1153	69	5	sufficiently	sufficiently	ADV
absel-1153	69	6	realistic	realistic	ADJ
absel-1153	69	7	to	to	PART
absel-1153	69	8	address	address	VERB
absel-1153	69	9	the	the	DET
absel-1153	69	10	requirements	requirement	NOUN
absel-1153	69	11	of	of	ADP
absel-1153	69	12	a	a	DET
absel-1153	69	13	simulation	simulation	NOUN
absel-1153	69	14	game	game	NOUN
absel-1153	69	15	,	,	PUNCT
absel-1153	69	16	even	even	ADV
absel-1153	69	17	if	if	SCONJ
absel-1153	69	18	an	an	DET
absel-1153	69	19	agency	agency	NOUN
absel-1153	69	20	were	be	AUX
absel-1153	69	21	able	able	ADJ
absel-1153	69	22	to	to	PART
absel-1153	69	23	gather	gather	VERB
absel-1153	69	24	information	information	NOUN
absel-1153	69	25	that	that	PRON
absel-1153	69	26	is	be	AUX
absel-1153	69	27	more	more	ADV
absel-1153	69	28	precise	precise	ADJ
absel-1153	69	29	for	for	ADP
absel-1153	69	30	a	a	DET
absel-1153	69	31	given	give	VERB
absel-1153	69	32	campaign	campaign	NOUN
absel-1153	69	33	.	.	PUNCT
absel-1153	70	1	at	at	ADP
absel-1153	70	2	this	this	DET
absel-1153	70	3	point	point	NOUN
absel-1153	70	4	,	,	PUNCT
absel-1153	70	5	better	well	ADJ
absel-1153	70	6	estimates	estimate	NOUN
absel-1153	70	7	are	be	AUX
absel-1153	70	8	not	not	PART
absel-1153	70	9	even	even	ADV
absel-1153	70	10	available	available	ADJ
absel-1153	70	11	to	to	ADP
absel-1153	70	12	most	most	ADJ
absel-1153	70	13	agency	agency	NOUN
absel-1153	70	14	planners	planner	NOUN
absel-1153	70	15	.	.	PUNCT
absel-1153	71	1	with	with	ADP
absel-1153	71	2	respect	respect	NOUN
absel-1153	71	3	to	to	ADP
absel-1153	71	4	magazines	magazine	NOUN
absel-1153	71	5	,	,	PUNCT
absel-1153	71	6	in	in	ADP
absel-1153	71	7	the	the	DET
absel-1153	71	8	1950s	1950	NOUN
absel-1153	71	9	,	,	PUNCT
absel-1153	71	10	some	some	DET
absel-1153	71	11	general	general	ADJ
absel-1153	71	12	interest	interest	NOUN
absel-1153	71	13	magazines	magazine	NOUN
absel-1153	71	14	including	include	VERB
absel-1153	71	15	life	life	NOUN
absel-1153	71	16	,	,	PUNCT
absel-1153	71	17	readers	reader	NOUN
absel-1153	71	18	digest	digest	VERB
absel-1153	71	19	and	and	CCONJ
absel-1153	71	20	the	the	DET
absel-1153	71	21	saturday	saturday	PROPN
absel-1153	71	22	evening	evening	NOUN
absel-1153	71	23	post	post	NOUN
absel-1153	71	24	conducted	conduct	VERB
absel-1153	71	25	a	a	DET
absel-1153	71	26	series	series	NOUN
absel-1153	71	27	of	of	ADP
absel-1153	71	28	studies	study	NOUN
absel-1153	71	29	that	that	PRON
absel-1153	71	30	put	put	VERB
absel-1153	71	31	a	a	DET
absel-1153	71	32	small	small	ADJ
absel-1153	71	33	amount	amount	NOUN
absel-1153	71	34	of	of	ADP
absel-1153	71	35	weak	weak	ADJ
absel-1153	71	36	glue	glue	NOUN
absel-1153	71	37	between	between	ADP
absel-1153	71	38	magazine	magazine	NOUN
absel-1153	71	39	pages	page	NOUN
absel-1153	71	40	.	.	PUNCT
absel-1153	72	1	if	if	SCONJ
absel-1153	72	2	the	the	DET
absel-1153	72	3	“	"	PUNCT
absel-1153	72	4	glue	glue	NOUN
absel-1153	72	5	spot	spot	NOUN
absel-1153	72	6	”	"	PUNCT
absel-1153	72	7	was	be	AUX
absel-1153	72	8	broken	break	VERB
absel-1153	72	9	,	,	PUNCT
absel-1153	72	10	then	then	ADV
absel-1153	72	11	the	the	DET
absel-1153	72	12	reader	reader	NOUN
absel-1153	72	13	had	have	AUX
absel-1153	72	14	viewed	view	VERB
absel-1153	72	15	the	the	DET
absel-1153	72	16	pages	page	NOUN
absel-1153	72	17	and	and	CCONJ
absel-1153	72	18	had	have	VERB
absel-1153	72	19	an	an	DET
absel-1153	72	20	opportunity	opportunity	NOUN
absel-1153	72	21	to	to	PART
absel-1153	72	22	see	see	VERB
absel-1153	72	23	the	the	DET
absel-1153	72	24	ad	ad	NOUN
absel-1153	72	25	(	(	PUNCT
absel-1153	72	26	reported	report	VERB
absel-1153	72	27	in	in	ADP
absel-1153	72	28	lucas	lucas	PROPN
absel-1153	72	29	and	and	CCONJ
absel-1153	72	30	britt	britt	PROPN
absel-1153	72	31	1963	1963	NUM
absel-1153	72	32	and	and	CCONJ
absel-1153	72	33	raymond	raymond	PROPN
absel-1153	72	34	1976	1976	NUM
absel-1153	72	35	)	)	PUNCT
absel-1153	72	36	.	.	PUNCT
absel-1153	73	1	after	after	ADP
absel-1153	73	2	adjusting	adjust	VERB
absel-1153	73	3	for	for	ADP
absel-1153	73	4	chance	chance	NOUN
absel-1153	73	5	glue	glue	NOUN
absel-1153	73	6	breakage	breakage	NOUN
absel-1153	73	7	due	due	ADP
absel-1153	73	8	to	to	ADP
absel-1153	73	9	mailing	mail	VERB
absel-1153	73	10	,	,	PUNCT
absel-1153	73	11	average	average	ADJ
absel-1153	73	12	opportunity	opportunity	NOUN
absel-1153	73	13	to	to	PART
absel-1153	73	14	see	see	VERB
absel-1153	73	15	the	the	DET
absel-1153	73	16	ad	ad	NOUN
absel-1153	73	17	was	be	AUX
absel-1153	73	18	estimated	estimate	VERB
absel-1153	73	19	to	to	PART
absel-1153	73	20	be	be	AUX
absel-1153	73	21	90	90	NUM
absel-1153	73	22	%	%	NOUN
absel-1153	73	23	.	.	PUNCT
absel-1153	74	1	however	however	ADV
absel-1153	74	2	,	,	PUNCT
absel-1153	74	3	actual	actual	ADJ
absel-1153	74	4	ad	ad	NOUN
absel-1153	74	5	noting	noting	NOUN
absel-1153	74	6	and	and	CCONJ
absel-1153	74	7	readership	readership	NOUN
absel-1153	74	8	data	datum	NOUN
absel-1153	74	9	are	be	AUX
absel-1153	74	10	collected	collect	VERB
absel-1153	74	11	for	for	ADP
absel-1153	74	12	most	most	ADJ
absel-1153	74	13	major	major	ADJ
absel-1153	74	14	consumer	consumer	NOUN
absel-1153	74	15	magazines	magazine	NOUN
absel-1153	74	16	and	and	CCONJ
absel-1153	74	17	many	many	ADJ
absel-1153	74	18	industrial	industrial	ADJ
absel-1153	74	19	magazines	magazine	NOUN
absel-1153	74	20	.	.	PUNCT
absel-1153	75	1	given	give	VERB
absel-1153	75	2	the	the	DET
absel-1153	75	3	wide	wide	ADJ
absel-1153	75	4	availability	availability	NOUN
absel-1153	75	5	of	of	ADP
absel-1153	75	6	ad	ad	NOUN
absel-1153	75	7	noting	noting	NOUN
absel-1153	75	8	and	and	CCONJ
absel-1153	75	9	readership	readership	NOUN
absel-1153	75	10	data	datum	NOUN
absel-1153	75	11	for	for	ADP
absel-1153	75	12	most	most	ADJ
absel-1153	75	13	major	major	ADJ
absel-1153	75	14	magazines	magazine	NOUN
absel-1153	75	15	,	,	PUNCT
absel-1153	75	16	it	it	PRON
absel-1153	75	17	makes	make	VERB
absel-1153	75	18	sense	sense	NOUN
absel-1153	75	19	to	to	PART
absel-1153	75	20	use	use	VERB
absel-1153	75	21	these	these	DET
absel-1153	75	22	data	datum	NOUN
absel-1153	75	23	instead	instead	ADV
absel-1153	75	24	of	of	ADP
absel-1153	75	25	dated	date	VERB
absel-1153	75	26	glue	glue	NOUN
absel-1153	75	27	spot	spot	NOUN
absel-1153	75	28	studies	study	NOUN
absel-1153	75	29	to	to	PART
absel-1153	75	30	estimate	estimate	VERB
absel-1153	75	31	ad	ad	NOUN
absel-1153	75	32	readership	readership	NOUN
absel-1153	75	33	.	.	PUNCT
absel-1153	76	1	according	accord	VERB
absel-1153	76	2	to	to	ADP
absel-1153	76	3	starch	starch	NOUN
absel-1153	76	4	adnorms	adnorm	NOUN
absel-1153	76	5	(	(	PUNCT
absel-1153	76	6	roper	roper	NOUN
absel-1153	76	7	starch	starch	NOUN
absel-1153	76	8	1994	1994	NUM
absel-1153	76	9	)	)	PUNCT
absel-1153	76	10	,	,	PUNCT
absel-1153	76	11	the	the	DET
absel-1153	76	12	average	average	ADJ
absel-1153	76	13	noting	note	VERB
absel-1153	76	14	scores	score	NOUN
absel-1153	76	15	for	for	ADP
absel-1153	76	16	a	a	DET
absel-1153	76	17	full	full	ADJ
absel-1153	76	18	page	page	NOUN
absel-1153	76	19	,	,	PUNCT
absel-1153	76	20	four	four	NUM
absel-1153	76	21	color	color	NOUN
absel-1153	76	22	ad	ad	NOUN
absel-1153	76	23	is	be	AUX
absel-1153	76	24	46.4	46.4	NUM
absel-1153	76	25	%	%	NOUN
absel-1153	76	26	which	which	PRON
absel-1153	76	27	is	be	AUX
absel-1153	76	28	used	use	VERB
absel-1153	76	29	in	in	ADP
absel-1153	76	30	this	this	DET
absel-1153	76	31	paper	paper	NOUN
absel-1153	76	32	.	.	PUNCT
absel-1153	77	1	practitioners	practitioner	NOUN
absel-1153	77	2	may	may	AUX
absel-1153	77	3	wish	wish	VERB
absel-1153	77	4	to	to	PART
absel-1153	77	5	use	use	VERB
absel-1153	77	6	average	average	ADJ
absel-1153	77	7	scores	score	NOUN
absel-1153	77	8	from	from	ADP
absel-1153	77	9	their	their	PRON
absel-1153	77	10	product	product	NOUN
absel-1153	77	11	categories	category	NOUN
absel-1153	77	12	or	or	CCONJ
absel-1153	77	13	from	from	ADP
absel-1153	77	14	their	their	PRON
absel-1153	77	15	past	past	ADJ
absel-1153	77	16	advertising	advertising	NOUN
absel-1153	77	17	as	as	ADP
absel-1153	77	18	input	input	NOUN
absel-1153	77	19	to	to	ADP
absel-1153	77	20	their	their	PRON
absel-1153	77	21	exposure	exposure	NOUN
absel-1153	77	22	estimation	estimation	NOUN
absel-1153	77	23	models	model	NOUN
absel-1153	77	24	.	.	PUNCT
absel-1153	78	1	adnorms	adnorm	NOUN
absel-1153	78	2	is	be	AUX
absel-1153	78	3	generally	generally	ADV
absel-1153	78	4	available	available	ADJ
absel-1153	78	5	and	and	CCONJ
absel-1153	78	6	can	can	AUX
absel-1153	78	7	be	be	AUX
absel-1153	78	8	used	use	VERB
absel-1153	78	9	as	as	ADP
absel-1153	78	10	a	a	DET
absel-1153	78	11	basis	basis	NOUN
absel-1153	78	12	for	for	ADP
absel-1153	78	13	developing	develop	VERB
absel-1153	78	14	exposure	exposure	NOUN
absel-1153	78	15	values	value	NOUN
absel-1153	78	16	in	in	ADP
absel-1153	78	17	a	a	DET
absel-1153	78	18	simulation	simulation	NOUN
absel-1153	78	19	game	game	NOUN
absel-1153	78	20	environment	environment	NOUN
absel-1153	78	21	as	as	ADV
absel-1153	78	22	well	well	ADV
absel-1153	78	23	.	.	PUNCT
absel-1153	79	1	a	a	DET
absel-1153	79	2	complete	complete	ADJ
absel-1153	79	3	review	review	NOUN
absel-1153	79	4	of	of	ADP
absel-1153	79	5	the	the	DET
absel-1153	79	6	advertising	advertising	NOUN
absel-1153	79	7	exposure	exposure	NOUN
absel-1153	79	8	rate	rate	NOUN
absel-1153	79	9	literature	literature	NOUN
absel-1153	79	10	is	be	AUX
absel-1153	79	11	beyond	beyond	ADP
absel-1153	79	12	the	the	DET
absel-1153	79	13	scope	scope	NOUN
absel-1153	79	14	of	of	ADP
absel-1153	79	15	this	this	DET
absel-1153	79	16	study	study	NOUN
absel-1153	79	17	.	.	PUNCT
absel-1153	80	1	however	however	ADV
absel-1153	80	2	,	,	PUNCT
absel-1153	80	3	television	television	NOUN
absel-1153	80	4	and	and	CCONJ
absel-1153	80	5	magazines	magazine	NOUN
absel-1153	80	6	illustrate	illustrate	VERB
absel-1153	80	7	two	two	NUM
absel-1153	80	8	different	different	ADJ
absel-1153	80	9	ways	way	NOUN
absel-1153	80	10	of	of	ADP
absel-1153	80	11	estimating	estimate	VERB
absel-1153	80	12	exposure	exposure	NOUN
absel-1153	80	13	rates	rate	NOUN
absel-1153	80	14	.	.	PUNCT
absel-1153	81	1	one	one	NUM
absel-1153	81	2	is	be	AUX
absel-1153	81	3	to	to	PART
absel-1153	81	4	develop	develop	VERB
absel-1153	81	5	a	a	DET
absel-1153	81	6	set	set	NOUN
absel-1153	81	7	of	of	ADP
absel-1153	81	8	adjustment	adjustment	NOUN
absel-1153	81	9	rules	rule	NOUN
absel-1153	81	10	,	,	PUNCT
absel-1153	81	11	such	such	ADJ
absel-1153	81	12	as	as	ADP
absel-1153	81	13	the	the	DET
absel-1153	81	14	simple	simple	ADJ
absel-1153	81	15	ones	one	NOUN
absel-1153	81	16	we	we	PRON
absel-1153	81	17	cited	cite	VERB
absel-1153	81	18	for	for	ADP
absel-1153	81	19	television	television	NOUN
absel-1153	81	20	.	.	PUNCT
absel-1153	82	1	a	a	DET
absel-1153	82	2	more	more	ADV
absel-1153	82	3	rigorous	rigorous	ADJ
absel-1153	82	4	approach	approach	NOUN
absel-1153	82	5	might	might	AUX
absel-1153	82	6	involve	involve	VERB
absel-1153	82	7	the	the	DET
absel-1153	82	8	development	development	NOUN
absel-1153	82	9	of	of	ADP
absel-1153	82	10	a	a	DET
absel-1153	82	11	rulebased	rulebase	VERB
absel-1153	82	12	expert	expert	NOUN
absel-1153	82	13	system	system	NOUN
absel-1153	82	14	to	to	PART
absel-1153	82	15	make	make	VERB
absel-1153	82	16	a	a	DET
absel-1153	82	17	final	final	ADJ
absel-1153	82	18	estimate	estimate	NOUN
absel-1153	82	19	.	.	PUNCT
absel-1153	83	1	the	the	DET
absel-1153	83	2	second	second	ADJ
absel-1153	83	3	method	method	NOUN
absel-1153	83	4	is	be	AUX
absel-1153	83	5	to	to	PART
absel-1153	83	6	draw	draw	VERB
absel-1153	83	7	on	on	ADP
absel-1153	83	8	empirically	empirically	ADV
absel-1153	83	9	established	establish	VERB
absel-1153	83	10	norms	norm	NOUN
absel-1153	83	11	,	,	PUNCT
absel-1153	83	12	such	such	ADJ
absel-1153	83	13	as	as	ADP
absel-1153	83	14	those	those	PRON
absel-1153	83	15	contained	contain	VERB
absel-1153	83	16	in	in	ADP
absel-1153	83	17	roper	roper	NOUN
absel-1153	83	18	starch	starch	NOUN
absel-1153	83	19	’s	’s	PART
absel-1153	83	20	adnorms	adnorm	NOUN
absel-1153	83	21	.	.	PUNCT
absel-1153	84	1	of	of	ADP
absel-1153	84	2	course	course	ADV
absel-1153	84	3	,	,	PUNCT
absel-1153	84	4	these	these	PRON
absel-1153	84	5	too	too	ADV
absel-1153	84	6	can	can	AUX
absel-1153	84	7	be	be	AUX
absel-1153	84	8	used	use	VERB
absel-1153	84	9	to	to	PART
absel-1153	84	10	develop	develop	VERB
absel-1153	84	11	an	an	DET
absel-1153	84	12	expert	expert	NOUN
absel-1153	84	13	system	system	NOUN
absel-1153	84	14	.	.	PUNCT
absel-1153	85	1	one	one	NUM
absel-1153	85	2	approach	approach	NOUN
absel-1153	85	3	to	to	ADP
absel-1153	85	4	developing	develop	VERB
absel-1153	85	5	an	an	DET
absel-1153	85	6	expert	expert	NOUN
absel-1153	85	7	system	system	NOUN
absel-1153	85	8	would	would	AUX
absel-1153	85	9	be	be	AUX
absel-1153	85	10	to	to	PART
absel-1153	85	11	build	build	VERB
absel-1153	85	12	a	a	DET
absel-1153	85	13	model	model	NOUN
absel-1153	85	14	that	that	PRON
absel-1153	85	15	links	link	VERB
absel-1153	85	16	media	medium	NOUN
absel-1153	85	17	and	and	CCONJ
absel-1153	85	18	advertising	advertising	NOUN
absel-1153	85	19	characteristics	characteristic	NOUN
absel-1153	85	20	to	to	ADP
absel-1153	85	21	exposure	exposure	NOUN
absel-1153	85	22	rates	rate	NOUN
absel-1153	85	23	,	,	PUNCT
absel-1153	85	24	perhaps	perhaps	ADV
absel-1153	85	25	in	in	ADP
absel-1153	85	26	the	the	DET
absel-1153	85	27	form	form	NOUN
absel-1153	85	28	of	of	ADP
absel-1153	85	29	a	a	DET
absel-1153	85	30	regression	regression	NOUN
absel-1153	85	31	model	model	NOUN
absel-1153	85	32	(	(	PUNCT
absel-1153	85	33	cannon	cannon	NOUN
absel-1153	85	34	1982	1982	NUM
absel-1153	85	35	)	)	PUNCT
absel-1153	85	36	.	.	PUNCT
absel-1153	86	1	whatever	whatever	PRON
absel-1153	86	2	the	the	DET
absel-1153	86	3	method	method	NOUN
absel-1153	86	4	of	of	ADP
absel-1153	86	5	developing	develop	VERB
absel-1153	86	6	advertising	advertising	NOUN
absel-1153	86	7	exposure	exposure	NOUN
absel-1153	86	8	rates	rate	NOUN
absel-1153	86	9	,	,	PUNCT
absel-1153	86	10	the	the	DET
absel-1153	86	11	requirement	requirement	NOUN
absel-1153	86	12	for	for	ADP
absel-1153	86	13	developing	develop	VERB
absel-1153	86	14	exposure	exposure	NOUN
absel-1153	86	15	estimates	estimate	NOUN
absel-1153	86	16	for	for	ADP
absel-1153	86	17	a	a	DET
absel-1153	86	18	simulation	simulation	NOUN
absel-1153	86	19	game	game	NOUN
absel-1153	86	20	environment	environment	NOUN
absel-1153	86	21	is	be	AUX
absel-1153	86	22	that	that	SCONJ
absel-1153	86	23	each	each	DET
absel-1153	86	24	target	target	NOUN
absel-1153	86	25	market	market	NOUN
absel-1153	86	26	rating	rating	NOUN
absel-1153	86	27	have	have	AUX
absel-1153	86	28	associated	associate	VERB
absel-1153	86	29	with	with	ADP
absel-1153	86	30	it	it	PRON
absel-1153	86	31	a	a	DET
absel-1153	86	32	probability	probability	NOUN
absel-1153	86	33	that	that	SCONJ
absel-1153	86	34	a	a	DET
absel-1153	86	35	given	give	VERB
absel-1153	86	36	audience	audience	NOUN
absel-1153	86	37	member	member	NOUN
absel-1153	86	38	will	will	AUX
absel-1153	86	39	actually	actually	ADV
absel-1153	86	40	be	be	AUX
absel-1153	86	41	exposed	expose	VERB
absel-1153	86	42	to	to	ADP
absel-1153	86	43	the	the	DET
absel-1153	86	44	ad	ad	NOUN
absel-1153	86	45	.	.	PUNCT
absel-1153	87	1	for	for	ADP
absel-1153	87	2	instance	instance	NOUN
absel-1153	87	3	,	,	PUNCT
absel-1153	87	4	if	if	SCONJ
absel-1153	87	5	the	the	DET
absel-1153	87	6	target	target	NOUN
absel-1153	87	7	market	market	NOUN
absel-1153	87	8	rating	rating	NOUN
absel-1153	87	9	were	be	AUX
absel-1153	87	10	10	10	NUM
absel-1153	87	11	%	%	NOUN
absel-1153	87	12	and	and	CCONJ
absel-1153	87	13	the	the	DET
absel-1153	87	14	effective	effective	ADJ
absel-1153	87	15	exposure	exposure	NOUN
absel-1153	87	16	rate	rate	NOUN
absel-1153	87	17	were	be	AUX
absel-1153	87	18	50	50	NUM
absel-1153	87	19	%	%	NOUN
absel-1153	87	20	,	,	PUNCT
absel-1153	87	21	the	the	DET
absel-1153	87	22	adjusted	adjust	VERB
absel-1153	87	23	target	target	NOUN
absel-1153	87	24	market	market	NOUN
absel-1153	87	25	rating	rating	NOUN
absel-1153	87	26	would	would	AUX
absel-1153	87	27	be	be	AUX
absel-1153	87	28	5	5	NUM
absel-1153	87	29	%	%	NOUN
absel-1153	87	30	.	.	PUNCT
absel-1153	88	1	step	step	NOUN
absel-1153	88	2	4	4	NUM
absel-1153	88	3	:	:	PUNCT
absel-1153	88	4	estimate	estimate	VERB
absel-1153	88	5	exposure	exposure	NOUN
absel-1153	88	6	distribution	distribution	NOUN
absel-1153	88	7	advertising	advertising	NOUN
absel-1153	88	8	exposure	exposure	NOUN
absel-1153	88	9	value	value	NOUN
absel-1153	88	10	represents	represent	VERB
absel-1153	88	11	a	a	DET
absel-1153	88	12	simple	simple	ADJ
absel-1153	88	13	adjustment	adjustment	NOUN
absel-1153	88	14	to	to	ADP
absel-1153	88	15	vehicle	vehicle	NOUN
absel-1153	88	16	exposure	exposure	NOUN
absel-1153	88	17	.	.	PUNCT
absel-1153	89	1	therefore	therefore	ADV
absel-1153	89	2	,	,	PUNCT
absel-1153	89	3	the	the	DET
absel-1153	89	4	same	same	ADJ
absel-1153	89	5	procedures	procedure	NOUN
absel-1153	89	6	can	can	AUX
absel-1153	89	7	be	be	AUX
absel-1153	89	8	used	use	VERB
absel-1153	89	9	to	to	PART
absel-1153	89	10	estimate	estimate	VERB
absel-1153	89	11	the	the	DET
absel-1153	89	12	advertising	advertising	NOUN
absel-1153	89	13	exposure	exposure	NOUN
absel-1153	89	14	frequency	frequency	NOUN
absel-1153	89	15	distribution	distribution	NOUN
absel-1153	89	16	as	as	SCONJ
absel-1153	89	17	have	have	AUX
absel-1153	89	18	been	be	AUX
absel-1153	89	19	developed	develop	VERB
absel-1153	89	20	for	for	ADP
absel-1153	89	21	estimating	estimate	VERB
absel-1153	89	22	vehicle	vehicle	NOUN
absel-1153	89	23	frequency	frequency	NOUN
absel-1153	89	24	distribution	distribution	NOUN
absel-1153	89	25	.	.	PUNCT
absel-1153	90	1	the	the	DET
absel-1153	90	2	literature	literature	NOUN
absel-1153	90	3	includes	include	VERB
absel-1153	90	4	a	a	DET
absel-1153	90	5	number	number	NOUN
absel-1153	90	6	of	of	ADP
absel-1153	90	7	different	different	ADJ
absel-1153	90	8	models	model	NOUN
absel-1153	90	9	.	.	PUNCT
absel-1153	91	1	the	the	DET
absel-1153	91	2	literature	literature	NOUN
absel-1153	91	3	suggests	suggest	VERB
absel-1153	91	4	that	that	SCONJ
absel-1153	91	5	sequential	sequential	ADJ
absel-1153	91	6	aggregation	aggregation	NOUN
absel-1153	91	7	methods	method	NOUN
absel-1153	91	8	are	be	AUX
absel-1153	91	9	particularly	particularly	ADV
absel-1153	91	10	useful	useful	ADJ
absel-1153	91	11	,	,	PUNCT
absel-1153	91	12	since	since	SCONJ
absel-1153	91	13	they	they	PRON
absel-1153	91	14	strike	strike	VERB
absel-1153	91	15	a	a	DET
absel-1153	91	16	balance	balance	NOUN
absel-1153	91	17	between	between	ADP
absel-1153	91	18	theoretical	theoretical	ADJ
absel-1153	91	19	grounding	grounding	NOUN
absel-1153	91	20	,	,	PUNCT
absel-1153	91	21	accuracy	accuracy	NOUN
absel-1153	91	22	and	and	CCONJ
absel-1153	91	23	speed	speed	NOUN
absel-1153	91	24	of	of	ADP
absel-1153	91	25	computation	computation	NOUN
absel-1153	91	26	(	(	PUNCT
absel-1153	91	27	lee	lee	PROPN
absel-1153	91	28	1988	1988	NUM
absel-1153	91	29	;	;	PUNCT
absel-1153	91	30	rice	rice	NOUN
absel-1153	91	31	and	and	CCONJ
absel-1153	91	32	leckenby	leckenby	NOUN
absel-1153	91	33	1986	1986	NUM
absel-1153	91	34	)	)	PUNCT
absel-1153	91	35	.	.	PUNCT
absel-1153	92	1	such	such	ADJ
absel-1153	92	2	methods	method	NOUN
absel-1153	92	3	are	be	AUX
absel-1153	92	4	also	also	ADV
absel-1153	92	5	inherent	inherent	ADJ
absel-1153	92	6	in	in	ADP
absel-1153	92	7	some	some	DET
absel-1153	92	8	proprietary	proprietary	ADJ
absel-1153	92	9	packages	package	NOUN
absel-1153	92	10	used	use	VERB
absel-1153	92	11	by	by	ADP
absel-1153	92	12	media	medium	NOUN
absel-1153	92	13	planners	planner	NOUN
absel-1153	92	14	(	(	PUNCT
absel-1153	92	15	lancaster	lancaster	NOUN
absel-1153	92	16	1	1	NUM
absel-1153	92	17	993	993	NUM
absel-1153	92	18	;	;	PUNCT
absel-1153	92	19	liebman	liebman	PROPN
absel-1153	92	20	and	and	CCONJ
absel-1153	92	21	lee	lee	PROPN
absel-1153	92	22	1974	1974	NUM
absel-1153	92	23	)	)	PUNCT
absel-1153	92	24	.	.	PUNCT
absel-1153	93	1	a	a	DET
absel-1153	93	2	simple	simple	ADJ
absel-1153	93	3	,	,	PUNCT
absel-1153	93	4	but	but	CCONJ
absel-1153	93	5	powerful	powerful	ADJ
absel-1153	93	6	,	,	PUNCT
absel-1153	93	7	approach	approach	NOUN
absel-1153	93	8	is	be	AUX
absel-1153	93	9	called	call	VERB
absel-1153	93	10	msad	msad	ADJ
absel-1153	93	11	3	3	NUM
absel-1153	93	12	developments	development	NOUN
absel-1153	93	13	in	in	ADP
absel-1153	93	14	business	business	NOUN
absel-1153	93	15	simulation	simulation	NOUN
absel-1153	93	16	&	&	CCONJ
absel-1153	93	17	experiential	experiential	ADJ
absel-1153	93	18	exercises	exercise	NOUN
absel-1153	93	19	,	,	PUNCT
absel-1153	93	20	volume	volume	NOUN
absel-1153	93	21	23	23	NUM
absel-1153	93	22	,	,	PUNCT
absel-1153	93	23	1996	1996	NUM
absel-1153	93	24	(	(	PUNCT
absel-1153	93	25	morgenzstern	morgenzstern	ADJ
absel-1153	93	26	sequential	sequential	ADJ
absel-1153	93	27	aggregation	aggregation	NOUN
absel-1153	93	28	distribution	distribution	NOUN
absel-1153	93	29	)	)	PUNCT
absel-1153	93	30	and	and	CCONJ
absel-1153	93	31	is	be	AUX
absel-1153	93	32	based	base	VERB
absel-1153	93	33	upon	upon	SCONJ
absel-1153	93	34	a	a	DET
absel-1153	93	35	reach	reach	NOUN
absel-1153	93	36	formula	formula	NOUN
absel-1153	93	37	developed	develop	VERB
absel-1153	93	38	by	by	ADP
absel-1153	93	39	morgenzstern	morgenzstern	NOUN
absel-1153	93	40	(	(	PUNCT
absel-1153	93	41	lee	lee	PROPN
absel-1153	93	42	,	,	PUNCT
absel-1153	93	43	1988	1988	NUM
absel-1153	93	44	)	)	PUNCT
absel-1153	93	45	.	.	PUNCT
absel-1153	94	1	it	it	PRON
absel-1153	94	2	has	have	AUX
absel-1153	94	3	proved	prove	VERB
absel-1153	94	4	to	to	PART
absel-1153	94	5	be	be	AUX
absel-1153	94	6	a	a	DET
absel-1153	94	7	very	very	ADV
absel-1153	94	8	accurate	accurate	ADJ
absel-1153	94	9	model	model	NOUN
absel-1153	94	10	when	when	SCONJ
absel-1153	94	11	used	use	VERB
absel-1153	94	12	for	for	ADP
absel-1153	94	13	magazine	magazine	NOUN
absel-1153	94	14	and	and	CCONJ
absel-1153	94	15	television	television	NOUN
absel-1153	94	16	schedule	schedule	NOUN
absel-1153	94	17	’s	’s	PART
absel-1153	94	18	(	(	PUNCT
absel-1153	94	19	rice	rice	NOUN
absel-1153	94	20	and	and	CCONJ
absel-1153	94	21	leckenby	leckenby	NOUN
absel-1153	94	22	,	,	PUNCT
absel-1153	94	23	1986	1986	NUM
absel-1153	94	24	)	)	PUNCT
absel-1153	94	25	.	.	PUNCT
absel-1153	95	1	in	in	ADP
absel-1153	95	2	sequential	sequential	ADJ
absel-1153	95	3	aggregation	aggregation	NOUN
absel-1153	95	4	procedures	procedure	NOUN
absel-1153	95	5	,	,	PUNCT
absel-1153	95	6	the	the	DET
absel-1153	95	7	vehicle	vehicle	NOUN
absel-1153	95	8	frequency	frequency	NOUN
absel-1153	95	9	distribution	distribution	NOUN
absel-1153	95	10	of	of	ADP
absel-1153	95	11	the	the	DET
absel-1153	95	12	first	first	ADJ
absel-1153	95	13	two	two	NUM
absel-1153	95	14	vehicles	vehicle	NOUN
absel-1153	95	15	is	be	AUX
absel-1153	95	16	computed	compute	VERB
absel-1153	95	17	first	first	ADV
absel-1153	95	18	;	;	PUNCT
absel-1153	95	19	these	these	PRON
absel-1153	95	20	are	be	AUX
absel-1153	95	21	then	then	ADV
absel-1153	95	22	viewed	view	VERB
absel-1153	95	23	as	as	ADP
absel-1153	95	24	a	a	DET
absel-1153	95	25	composite	composite	ADJ
absel-1153	95	26	,	,	PUNCT
absel-1153	95	27	single	single	ADJ
absel-1153	95	28	vehicle	vehicle	NOUN
absel-1153	95	29	to	to	PART
absel-1153	95	30	be	be	AUX
absel-1153	95	31	combined	combine	VERB
absel-1153	95	32	with	with	ADP
absel-1153	95	33	the	the	DET
absel-1153	95	34	next	next	ADJ
absel-1153	95	35	vehicle	vehicle	NOUN
absel-1153	95	36	in	in	ADP
absel-1153	95	37	the	the	DET
absel-1153	95	38	media	medium	NOUN
absel-1153	95	39	schedule	schedule	NOUN
absel-1153	95	40	.	.	PUNCT
absel-1153	96	1	the	the	DET
absel-1153	96	2	resulting	result	VERB
absel-1153	96	3	distribution	distribution	NOUN
absel-1153	96	4	is	be	AUX
absel-1153	96	5	viewed	view	VERB
absel-1153	96	6	as	as	ADP
absel-1153	96	7	that	that	PRON
absel-1153	96	8	of	of	ADP
absel-1153	96	9	the	the	DET
absel-1153	96	10	second	second	ADJ
absel-1153	96	11	composite	composite	ADJ
absel-1153	96	12	vehicle	vehicle	NOUN
absel-1153	96	13	to	to	PART
absel-1153	96	14	be	be	AUX
absel-1153	96	15	combined	combine	VERB
absel-1153	96	16	with	with	ADP
absel-1153	96	17	the	the	DET
absel-1153	96	18	fourth	fourth	ADJ
absel-1153	96	19	vehicle	vehicle	NOUN
absel-1153	96	20	.	.	PUNCT
absel-1153	97	1	this	this	DET
absel-1153	97	2	procedure	procedure	NOUN
absel-1153	97	3	continues	continue	VERB
absel-1153	97	4	until	until	SCONJ
absel-1153	97	5	all	all	DET
absel-1153	97	6	vehicle	vehicle	NOUN
absel-1153	97	7	’s	’s	X
absel-1153	97	8	in	in	ADP
absel-1153	97	9	the	the	DET
absel-1153	97	10	schedule	schedule	NOUN
absel-1153	97	11	have	have	AUX
absel-1153	97	12	been	be	AUX
absel-1153	97	13	integrated	integrate	VERB
absel-1153	97	14	into	into	ADP
absel-1153	97	15	one	one	NUM
absel-1153	97	16	final	final	ADJ
absel-1153	97	17	vehicle	vehicle	NOUN
absel-1153	97	18	exposure	exposure	NOUN
absel-1153	97	19	distribution	distribution	NOUN
absel-1153	97	20	.	.	PUNCT
absel-1153	98	1	other	other	ADJ
absel-1153	98	2	approaches	approach	NOUN
absel-1153	98	3	are	be	AUX
absel-1153	98	4	readily	readily	ADV
absel-1153	98	5	available	available	ADJ
absel-1153	98	6	to	to	ADP
absel-1153	98	7	the	the	DET
absel-1153	98	8	modular	modular	NOUN
absel-1153	98	9	from	from	ADP
absel-1153	98	10	the	the	DET
absel-1153	98	11	literature	literature	NOUN
absel-1153	98	12	.	.	PUNCT
absel-1153	99	1	virtually	virtually	ADV
absel-1153	99	2	all	all	PRON
absel-1153	99	3	of	of	ADP
absel-1153	99	4	them	they	PRON
absel-1153	99	5	have	have	AUX
absel-1153	99	6	been	be	AUX
absel-1153	99	7	described	describe	VERB
absel-1153	99	8	in	in	ADP
absel-1153	99	9	published	publish	VERB
absel-1153	99	10	journal	journal	NOUN
absel-1153	99	11	articles	article	NOUN
absel-1153	99	12	.	.	PUNCT
absel-1153	100	1	furthermore	furthermore	ADV
absel-1153	100	2	,	,	PUNCT
absel-1153	100	3	several	several	ADJ
absel-1153	100	4	good	good	ADJ
absel-1153	100	5	reviews	review	NOUN
absel-1153	100	6	have	have	AUX
absel-1153	100	7	been	be	AUX
absel-1153	100	8	published	publish	VERB
absel-1153	100	9	as	as	ADV
absel-1153	100	10	well	well	ADV
absel-1153	100	11	.	.	PUNCT
absel-1153	101	1	these	these	PRON
absel-1153	101	2	include	include	VERB
absel-1153	101	3	gensch	gensch	NOUN
absel-1153	101	4	(	(	PUNCT
absel-1153	101	5	1973	1973	NUM
absel-1153	101	6	)	)	PUNCT
absel-1153	101	7	,	,	PUNCT
absel-1153	101	8	chandon	chandon	PROPN
absel-1153	101	9	(	(	PUNCT
absel-1153	101	10	1986	1986	NUM
absel-1153	101	11	)	)	PUNCT
absel-1153	101	12	and	and	CCONJ
absel-1153	101	13	rust	rust	NOUN
absel-1153	101	14	(	(	PUNCT
absel-1153	101	15	1986	1986	NUM
absel-1153	101	16	)	)	PUNCT
absel-1153	101	17	.	.	PUNCT
absel-1153	102	1	step	step	NOUN
absel-1153	102	2	5	5	NUM
absel-1153	102	3	:	:	PUNCT
absel-1153	102	4	estimate	estimate	VERB
absel-1153	102	5	the	the	DET
absel-1153	102	6	response	response	NOUN
absel-1153	102	7	value	value	NOUN
absel-1153	102	8	in	in	ADP
absel-1153	102	9	order	order	NOUN
absel-1153	102	10	to	to	PART
absel-1153	102	11	illustrate	illustrate	VERB
absel-1153	102	12	the	the	DET
absel-1153	102	13	process	process	NOUN
absel-1153	102	14	of	of	ADP
absel-1153	102	15	schedule	schedule	NOUN
absel-1153	102	16	valuation	valuation	NOUN
absel-1153	102	17	,	,	PUNCT
absel-1153	102	18	consider	consider	VERB
absel-1153	102	19	a	a	DET
absel-1153	102	20	simple	simple	ADJ
absel-1153	102	21	schedule	schedule	NOUN
absel-1153	102	22	in	in	ADP
absel-1153	102	23	which	which	PRON
absel-1153	102	24	50	50	NUM
absel-1153	102	25	%	%	NOUN
absel-1153	102	26	of	of	ADP
absel-1153	102	27	the	the	DET
absel-1153	102	28	population	population	NOUN
absel-1153	102	29	is	be	AUX
absel-1153	102	30	not	not	PART
absel-1153	102	31	exposed	expose	VERB
absel-1153	102	32	to	to	ADP
absel-1153	102	33	any	any	PRON
absel-1153	102	34	of	of	ADP
absel-1153	102	35	the	the	DET
absel-1153	102	36	media	medium	NOUN
absel-1153	102	37	vehicles	vehicle	NOUN
absel-1153	102	38	,	,	PUNCT
absel-1153	102	39	40	40	NUM
absel-1153	102	40	%	%	NOUN
absel-1153	102	41	are	be	AUX
absel-1153	102	42	exposed	expose	VERB
absel-1153	102	43	once	once	ADV
absel-1153	102	44	,	,	PUNCT
absel-1153	102	45	and	and	CCONJ
absel-1153	102	46	1	1	NUM
absel-1153	102	47	0	0	NUM
absel-1153	102	48	%	%	NOUN
absel-1153	102	49	are	be	AUX
absel-1153	102	50	exposed	expose	VERB
absel-1153	102	51	twice	twice	ADV
absel-1153	102	52	.	.	PUNCT
absel-1153	103	1	when	when	SCONJ
absel-1153	103	2	adjustments	adjustment	NOUN
absel-1153	103	3	are	be	AUX
absel-1153	103	4	made	make	VERB
absel-1153	103	5	to	to	PART
absel-1153	103	6	account	account	VERB
absel-1153	103	7	for	for	ADP
absel-1153	103	8	actual	actual	ADJ
absel-1153	103	9	advertising	advertising	NOUN
absel-1153	103	10	exposure	exposure	NOUN
absel-1153	103	11	,	,	PUNCT
absel-1153	103	12	the	the	DET
absel-1153	103	13	estimated	estimate	VERB
absel-1153	103	14	exposure	exposure	NOUN
absel-1153	103	15	distribution	distribution	NOUN
absel-1153	103	16	was	be	AUX
absel-1153	103	17	67.4	67.4	NUM
absel-1153	103	18	%	%	NOUN
absel-1153	103	19	unexposed	unexposed	ADJ
absel-1153	103	20	,	,	PUNCT
absel-1153	103	21	31.6	31.6	NUM
absel-1153	103	22	%	%	NOUN
absel-1153	103	23	exposed	expose	VERB
absel-1153	103	24	once	once	ADV
absel-1153	103	25	,	,	PUNCT
absel-1153	103	26	and	and	CCONJ
absel-1153	103	27	1.0	1.0	NUM
absel-1153	103	28	%	%	NOUN
absel-1153	103	29	exposed	expose	VERB
absel-1153	103	30	twice	twice	ADV
absel-1153	103	31	.	.	PUNCT
absel-1153	104	1	the	the	DET
absel-1153	104	2	question	question	NOUN
absel-1153	104	3	that	that	PRON
absel-1153	104	4	typically	typically	ADV
absel-1153	104	5	eludes	elude	VERB
absel-1153	104	6	modelers	modeler	NOUN
absel-1153	104	7	is	be	AUX
absel-1153	104	8	the	the	DET
absel-1153	104	9	appropriate	appropriate	ADJ
absel-1153	104	10	exposure	exposure	NOUN
absel-1153	104	11	value	value	NOUN
absel-1153	104	12	that	that	PRON
absel-1153	104	13	should	should	AUX
absel-1153	104	14	be	be	AUX
absel-1153	104	15	assigned	assign	VERB
absel-1153	104	16	to	to	ADP
absel-1153	104	17	each	each	DET
absel-1153	104	18	group	group	NOUN
absel-1153	104	19	.	.	PUNCT
absel-1153	105	1	we	we	PRON
absel-1153	105	2	can	can	AUX
absel-1153	105	3	think	think	VERB
absel-1153	105	4	of	of	ADP
absel-1153	105	5	exposure	exposure	NOUN
absel-1153	105	6	value	value	NOUN
absel-1153	105	7	as	as	ADP
absel-1153	105	8	a	a	DET
absel-1153	105	9	conditional	conditional	ADJ
absel-1153	105	10	probability	probability	NOUN
absel-1153	105	11	.	.	PUNCT
absel-1153	106	1	if	if	SCONJ
absel-1153	106	2	31	31	NUM
absel-1153	106	3	.6	.6	NUM
absel-1153	106	4	%	%	NOUN
absel-1153	106	5	of	of	ADP
absel-1153	106	6	the	the	DET
absel-1153	106	7	population	population	NOUN
absel-1153	106	8	is	be	AUX
absel-1153	106	9	exposed	expose	VERB
absel-1153	106	10	to	to	ADP
absel-1153	106	11	one	one	NUM
absel-1153	106	12	ad	ad	NOUN
absel-1153	106	13	in	in	ADP
absel-1153	106	14	a	a	DET
absel-1153	106	15	campaign	campaign	NOUN
absel-1153	106	16	,	,	PUNCT
absel-1153	106	17	and	and	CCONJ
absel-1153	106	18	the	the	DET
absel-1153	106	19	probability	probability	NOUN
absel-1153	106	20	of	of	ADP
absel-1153	106	21	a	a	DET
absel-1153	106	22	given	give	VERB
absel-1153	106	23	audience	audience	NOUN
absel-1153	106	24	member	member	NOUN
absel-1153	106	25	recognizing	recognize	VERB
absel-1153	106	26	the	the	DET
absel-1153	106	27	message	message	NOUN
absel-1153	106	28	after	after	SCONJ
absel-1153	106	29	a	a	DET
absel-1153	106	30	single	single	ADJ
absel-1153	106	31	exposure	exposure	NOUN
absel-1153	106	32	is	be	AUX
absel-1153	106	33	20	20	NUM
absel-1153	106	34	%	%	NOUN
absel-1153	106	35	,	,	PUNCT
absel-1153	106	36	the	the	DET
absel-1153	106	37	“	"	PUNCT
absel-1153	106	38	message	message	NOUN
absel-1153	106	39	recognition	recognition	NOUN
absel-1153	106	40	”	"	PUNCT
absel-1153	106	41	response	response	NOUN
absel-1153	106	42	value	value	NOUN
absel-1153	106	43	for	for	ADP
absel-1153	106	44	the	the	DET
absel-1153	106	45	oneadvertisement	oneadvertisement	ADJ
absel-1153	106	46	exposure	exposure	NOUN
absel-1153	106	47	group	group	NOUN
absel-1153	106	48	would	would	AUX
absel-1153	106	49	be	be	AUX
absel-1153	106	50	(	(	PUNCT
absel-1153	106	51	.316	.316	NUM
absel-1153	106	52	x	x	NOUN
absel-1153	107	1	.2	.2	NUM
absel-1153	107	2	=)	=)	PROPN
absel-1153	107	3	6.32	6.32	NUM
absel-1153	107	4	%	%	NOUN
absel-1153	107	5	.	.	PUNCT
absel-1153	108	1	if	if	SCONJ
absel-1153	108	2	the	the	DET
absel-1153	108	3	probability	probability	NOUN
absel-1153	108	4	after	after	SCONJ
absel-1153	108	5	two	two	NUM
absel-1153	108	6	exposures	exposure	NOUN
absel-1153	108	7	were	be	AUX
absel-1153	108	8	30	30	NUM
absel-1153	108	9	%	%	NOUN
absel-1153	108	10	,	,	PUNCT
absel-1153	108	11	the	the	DET
absel-1153	108	12	value	value	NOUN
absel-1153	108	13	for	for	ADP
absel-1153	108	14	the	the	DET
absel-1153	108	15	two	two	NUM
absel-1153	108	16	-	-	PUNCT
absel-1153	108	17	exposure	exposure	NOUN
absel-1153	108	18	group	group	NOUN
absel-1153	108	19	would	would	AUX
absel-1153	108	20	be	be	AUX
absel-1153	108	21	(	(	PUNCT
absel-1153	108	22	.01	.01	NUM
absel-1153	108	23	x	x	SYM
absel-1153	108	24	.3	.3	NUM
absel-1153	108	25	=)	=)	SYM
absel-1153	108	26	.3	.3	NUM
absel-1153	108	27	%	%	NOUN
absel-1153	108	28	.	.	PUNCT
absel-1153	109	1	the	the	DET
absel-1153	109	2	total	total	ADJ
absel-1153	109	3	value	value	NOUN
absel-1153	109	4	of	of	ADP
absel-1153	109	5	the	the	DET
absel-1153	109	6	campaign	campaign	NOUN
absel-1153	109	7	would	would	AUX
absel-1153	109	8	be	be	AUX
absel-1153	109	9	(	(	PUNCT
absel-1153	109	10	.0632	.0632	PROPN
absel-1153	109	11	+	+	NUM
absel-1153	109	12	.0030=	.0030=	SYM
absel-1153	109	13	)	)	PUNCT
absel-1153	109	14	6.62	6.62	NUM
absel-1153	109	15	%	%	NOUN
absel-1153	109	16	.	.	PUNCT
absel-1153	110	1	the	the	DET
absel-1153	110	2	problem	problem	NOUN
absel-1153	110	3	is	be	AUX
absel-1153	110	4	how	how	SCONJ
absel-1153	110	5	to	to	PART
absel-1153	110	6	estimate	estimate	VERB
absel-1153	110	7	the	the	DET
absel-1153	110	8	response	response	NOUN
absel-1153	110	9	values	value	NOUN
absel-1153	110	10	for	for	ADP
absel-1153	110	11	each	each	DET
absel-1153	110	12	level	level	NOUN
absel-1153	110	13	of	of	ADP
absel-1153	110	14	advertising	advertising	NOUN
absel-1153	110	15	exposure	exposure	NOUN
absel-1153	110	16	.	.	PUNCT
absel-1153	111	1	the	the	DET
absel-1153	111	2	value	value	NOUN
absel-1153	111	3	depends	depend	VERB
absel-1153	111	4	on	on	ADP
absel-1153	111	5	the	the	DET
absel-1153	111	6	kind	kind	NOUN
absel-1153	111	7	of	of	ADP
absel-1153	111	8	response	response	NOUN
absel-1153	111	9	a	a	DET
absel-1153	111	10	campaign	campaign	NOUN
absel-1153	111	11	hopes	hope	VERB
absel-1153	111	12	to	to	PART
absel-1153	111	13	achieve	achieve	VERB
absel-1153	111	14	from	from	ADP
absel-1153	111	15	target	target	NOUN
absel-1153	111	16	market	market	NOUN
absel-1153	111	17	members	member	NOUN
absel-1153	111	18	.	.	PUNCT
absel-1153	112	1	clearly	clearly	ADV
absel-1153	112	2	,	,	PUNCT
absel-1153	112	3	message	message	NOUN
absel-1153	112	4	recognition	recognition	NOUN
absel-1153	112	5	is	be	AUX
absel-1153	112	6	less	less	ADV
absel-1153	112	7	demanding	demanding	ADJ
absel-1153	112	8	than	than	ADP
absel-1153	112	9	brand	brand	NOUN
absel-1153	112	10	awareness	awareness	NOUN
absel-1153	112	11	;	;	PUNCT
absel-1153	112	12	brand	brand	NOUN
absel-1153	112	13	awareness	awareness	NOUN
absel-1153	112	14	is	be	AUX
absel-1153	112	15	less	less	ADV
absel-1153	112	16	demanding	demanding	ADJ
absel-1153	112	17	than	than	ADP
absel-1153	112	18	purchase	purchase	NOUN
absel-1153	112	19	behavior	behavior	NOUN
absel-1153	112	20	.	.	PUNCT
absel-1153	113	1	the	the	PRON
absel-1153	113	2	less	less	ADV
absel-1153	113	3	demanding	demanding	ADJ
absel-1153	113	4	the	the	DET
absel-1153	113	5	desired	desire	VERB
absel-1153	113	6	response	response	NOUN
absel-1153	113	7	,	,	PUNCT
absel-1153	113	8	the	the	PRON
absel-1153	113	9	higher	high	ADJ
absel-1153	113	10	the	the	DET
absel-1153	113	11	response	response	NOUN
absel-1153	113	12	value	value	NOUN
absel-1153	113	13	assigned	assign	VERB
absel-1153	113	14	to	to	ADP
absel-1153	113	15	different	different	ADJ
absel-1153	113	16	levels	level	NOUN
absel-1153	113	17	of	of	ADP
absel-1153	113	18	advertising	advertising	NOUN
absel-1153	113	19	exposure	exposure	NOUN
absel-1153	113	20	.	.	PUNCT
absel-1153	114	1	response	response	NOUN
absel-1153	114	2	values	value	NOUN
absel-1153	114	3	represent	represent	VERB
absel-1153	114	4	points	point	NOUN
absel-1153	114	5	on	on	ADP
absel-1153	114	6	an	an	DET
absel-1153	114	7	advertising	advertising	NOUN
absel-1153	114	8	response	response	NOUN
absel-1153	114	9	curve	curve	NOUN
absel-1153	114	10	.	.	PUNCT
absel-1153	115	1	as	as	ADP
absel-1153	115	2	a	a	DET
absel-1153	115	3	practical	practical	ADJ
absel-1153	115	4	matter	matter	NOUN
absel-1153	115	5	,	,	PUNCT
absel-1153	115	6	the	the	DET
absel-1153	115	7	best	good	ADJ
absel-1153	115	8	way	way	NOUN
absel-1153	115	9	to	to	PART
absel-1153	115	10	formulate	formulate	VERB
absel-1153	115	11	the	the	DET
absel-1153	115	12	curve	curve	NOUN
absel-1153	115	13	is	be	AUX
absel-1153	115	14	to	to	PART
absel-1153	115	15	estimate	estimate	VERB
absel-1153	115	16	the	the	DET
absel-1153	115	17	maximum	maximum	ADJ
absel-1153	115	18	and	and	CCONJ
absel-1153	115	19	minimum	minimum	ADJ
absel-1153	115	20	response	response	NOUN
absel-1153	115	21	that	that	PRON
absel-1153	115	22	is	be	AUX
absel-1153	115	23	likely	likely	ADJ
absel-1153	115	24	through	through	ADP
absel-1153	115	25	exposure	exposure	NOUN
absel-1153	115	26	to	to	ADP
absel-1153	115	27	a	a	DET
absel-1153	115	28	given	give	VERB
absel-1153	115	29	campaign	campaign	NOUN
absel-1153	115	30	.	.	PUNCT
absel-1153	116	1	once	once	SCONJ
absel-1153	116	2	this	this	PRON
absel-1153	116	3	is	be	AUX
absel-1153	116	4	done	do	VERB
absel-1153	116	5	,	,	PUNCT
absel-1153	116	6	the	the	DET
absel-1153	116	7	points	point	NOUN
absel-1153	116	8	in	in	ADP
absel-1153	116	9	between	between	ADP
absel-1153	116	10	can	can	AUX
absel-1153	116	11	be	be	AUX
absel-1153	116	12	estimated	estimate	VERB
absel-1153	116	13	by	by	ADP
absel-1153	116	14	fitting	fit	VERB
absel-1153	116	15	them	they	PRON
absel-1153	116	16	to	to	ADP
absel-1153	116	17	a	a	DET
absel-1153	116	18	standard	standard	ADJ
absel-1153	116	19	curve	curve	NOUN
absel-1153	116	20	.	.	PUNCT
absel-1153	117	1	as	as	SCONJ
absel-1153	117	2	we	we	PRON
absel-1153	117	3	have	have	AUX
absel-1153	117	4	noted	note	VERB
absel-1153	117	5	,	,	PUNCT
absel-1153	117	6	this	this	PRON
absel-1153	117	7	will	will	AUX
absel-1153	117	8	typically	typically	ADV
absel-1153	117	9	be	be	AUX
absel-1153	117	10	concave	concave	VERB
absel-1153	117	11	,	,	PUNCT
absel-1153	117	12	but	but	CCONJ
absel-1153	117	13	it	it	PRON
absel-1153	117	14	might	might	AUX
absel-1153	117	15	also	also	ADV
absel-1153	117	16	be	be	AUX
absel-1153	117	17	5	5	NUM
absel-1153	117	18	-	-	PUNCT
absel-1153	117	19	shaped	shape	VERB
absel-1153	117	20	in	in	ADP
absel-1153	117	21	cases	case	NOUN
absel-1153	117	22	where	where	SCONJ
absel-1153	117	23	the	the	DET
absel-1153	117	24	minimum	minimum	NOUN
absel-1153	117	25	is	be	AUX
absel-1153	117	26	low	low	ADJ
absel-1153	117	27	,	,	PUNCT
absel-1153	117	28	relative	relative	ADJ
absel-1153	117	29	to	to	ADP
absel-1153	117	30	the	the	DET
absel-1153	117	31	maximum	maximum	NOUN
absel-1153	117	32	.	.	PUNCT
absel-1153	118	1	one	one	NUM
absel-1153	118	2	rule	rule	NOUN
absel-1153	118	3	of	of	ADP
absel-1153	118	4	thumb	thumb	NOUN
absel-1153	118	5	suggests	suggest	VERB
absel-1153	118	6	that	that	SCONJ
absel-1153	118	7	an	an	DET
absel-1153	118	8	s	s	ADV
absel-1153	118	9	-	-	PUNCT
absel-1153	118	10	shaped	shape	VERB
absel-1153	118	11	curve	curve	NOUN
absel-1153	118	12	is	be	AUX
absel-1153	118	13	only	only	ADV
absel-1153	118	14	a	a	DET
absel-1153	118	15	possibility	possibility	NOUN
absel-1153	118	16	in	in	ADP
absel-1153	118	17	cases	case	NOUN
absel-1153	118	18	where	where	SCONJ
absel-1153	118	19	the	the	DET
absel-1153	118	20	minimum	minimum	NOUN
absel-1153	118	21	is	be	AUX
absel-1153	118	22	less	less	ADJ
absel-1153	118	23	than	than	ADP
absel-1153	118	24	1	1	NUM
absel-1153	118	25	5	5	NUM
absel-1153	118	26	%	%	NOUN
absel-1153	118	27	of	of	ADP
absel-1153	118	28	the	the	DET
absel-1153	118	29	maximum	maximum	ADJ
absel-1153	118	30	.	.	PUNCT
absel-1153	118	31	table	table	NOUN
absel-1153	119	1	1	1	NUM
absel-1153	119	2	:	:	PUNCT
absel-1153	119	3	typical	typical	ADJ
absel-1153	119	4	maximum	maximum	ADJ
absel-1153	119	5	and	and	CCONJ
absel-1153	119	6	minimum	minimum	ADJ
absel-1153	119	7	response	response	NOUN
absel-1153	119	8	values	value	NOUN
absel-1153	119	9	for	for	ADP
absel-1153	119	10	different	different	ADJ
absel-1153	119	11	kinds	kind	NOUN
absel-1153	119	12	of	of	ADP
absel-1153	119	13	objectives	objective	NOUN
absel-1153	119	14	type	type	NOUN
absel-1153	119	15	of	of	ADP
absel-1153	119	16	objective	objective	ADJ
absel-1153	119	17	typical	typical	ADJ
absel-1153	119	18	maximum	maximum	ADJ
absel-1153	119	19	range	range	NOUN
absel-1153	119	20	typical	typical	ADJ
absel-1153	119	21	minimum	minimum	ADJ
absel-1153	119	22	range	range	NOUN
absel-1153	119	23	message	message	NOUN
absel-1153	119	24	recognition	recognition	NOUN
absel-1153	119	25	85	85	NUM
absel-1153	119	26	-	-	SYM
absel-1153	119	27	95	95	NUM
absel-1153	119	28	%	%	NOUN
absel-1153	119	29	5	5	NUM
absel-1153	119	30	-	-	SYM
absel-1153	119	31	35	35	NUM
absel-1153	119	32	%	%	NOUN
absel-1153	119	33	brand	brand	NOUN
absel-1153	119	34	awareness	awareness	NOUN
absel-1153	119	35	85	85	NUM
absel-1153	119	36	-	-	SYM
absel-1153	119	37	95	95	NUM
absel-1153	119	38	%	%	NOUN
absel-1153	119	39	3	3	NUM
absel-1153	119	40	-	-	SYM
absel-1153	119	41	25	25	NUM
absel-1153	119	42	%	%	NOUN
absel-1153	119	43	message	message	NOUN
absel-1153	119	44	recall	recall	VERB
absel-1153	119	45	70	70	NUM
absel-1153	119	46	-	-	SYM
absel-1153	119	47	80	80	NUM
absel-1153	119	48	%	%	NOUN
absel-1153	119	49	2	2	NUM
absel-1153	119	50	-	-	SYM
absel-1153	119	51	25	25	NUM
absel-1153	119	52	%	%	NOUN
absel-1153	119	53	brand	brand	NOUN
absel-1153	119	54	attitude	attitude	NOUN
absel-1153	119	55	30	30	NUM
absel-1153	119	56	-	-	SYM
absel-1153	119	57	45	45	NUM
absel-1153	119	58	%	%	NOUN
absel-1153	119	59	0	0	NUM
absel-1153	119	60	-	-	SYM
absel-1153	119	61	5	5	NUM
absel-1153	119	62	%	%	NOUN
absel-1153	119	63	purchase	purchase	NOUN
absel-1153	119	64	behavior	behavior	NOUN
absel-1153	119	65	10	10	NUM
absel-1153	119	66	-	-	SYM
absel-1153	119	67	25	25	NUM
absel-1153	119	68	%	%	NOUN
absel-1153	119	69	0	0	NUM
absel-1153	119	70	-	-	SYM
absel-1153	119	71	5	5	NUM
absel-1153	119	72	%	%	NOUN
absel-1153	119	73	table	table	NOUN
absel-1153	119	74	1	1	NUM
absel-1153	119	75	provides	provide	VERB
absel-1153	119	76	guidelines	guideline	NOUN
absel-1153	119	77	derived	derive	VERB
absel-1153	119	78	from	from	ADP
absel-1153	119	79	agency	agency	NOUN
absel-1153	119	80	experience	experience	NOUN
absel-1153	119	81	for	for	ADP
absel-1153	119	82	establishing	establish	VERB
absel-1153	119	83	maxima	maxima	NOUN
absel-1153	119	84	and	and	CCONJ
absel-1153	119	85	minima	minima	PROPN
absel-1153	119	86	,	,	PUNCT
absel-1153	119	87	depending	depend	VERB
absel-1153	119	88	on	on	ADP
absel-1153	119	89	the	the	DET
absel-1153	119	90	kind	kind	NOUN
absel-1153	119	91	of	of	ADP
absel-1153	119	92	objective	objective	NOUN
absel-1153	119	93	a	a	DET
absel-1153	119	94	campaign	campaign	NOUN
absel-1153	119	95	is	be	AUX
absel-1153	119	96	designed	design	VERB
absel-1153	119	97	to	to	PART
absel-1153	119	98	achieve	achieve	VERB
absel-1153	119	99	.	.	PUNCT
absel-1153	120	1	for	for	ADP
absel-1153	120	2	instance	instance	NOUN
absel-1153	120	3	,	,	PUNCT
absel-1153	120	4	it	it	PRON
absel-1153	120	5	suggest	suggest	VERB
absel-1153	120	6	that	that	SCONJ
absel-1153	120	7	undemanding	undemanding	ADJ
absel-1153	120	8	tasks	task	NOUN
absel-1153	120	9	,	,	PUNCT
absel-1153	120	10	such	such	ADJ
absel-1153	120	11	as	as	ADP
absel-1153	120	12	message	message	NOUN
absel-1153	120	13	recognition	recognition	NOUN
absel-1153	120	14	or	or	CCONJ
absel-1153	120	15	brand	brand	NOUN
absel-1153	120	16	awareness	awareness	NOUN
absel-1153	120	17	,	,	PUNCT
absel-1153	120	18	can	can	AUX
absel-1153	120	19	be	be	AUX
absel-1153	120	20	achieved	achieve	VERB
absel-1153	120	21	for	for	ADP
absel-1153	120	22	85	85	NUM
absel-1153	120	23	%	%	NOUN
absel-1153	120	24	to	to	PART
absel-1153	120	25	95	95	NUM
absel-1153	120	26	%	%	NOUN
absel-1153	120	27	of	of	ADP
absel-1153	120	28	the	the	DET
absel-1153	120	29	population	population	NOUN
absel-1153	120	30	,	,	PUNCT
absel-1153	120	31	whereas	whereas	SCONJ
absel-1153	120	32	demanding	demand	VERB
absel-1153	120	33	objectives	objective	NOUN
absel-1153	120	34	,	,	PUNCT
absel-1153	120	35	such	such	ADJ
absel-1153	120	36	as	as	ADP
absel-1153	120	37	purchase	purchase	NOUN
absel-1153	120	38	behavior	behavior	NOUN
absel-1153	120	39	tend	tend	VERB
absel-1153	120	40	to	to	PART
absel-1153	120	41	have	have	VERB
absel-1153	120	42	maximum	maximum	NOUN
absel-1153	120	43	from	from	ADP
absel-1153	120	44	10	10	NUM
absel-1153	120	45	-	-	SYM
absel-1153	120	46	25	25	NUM
absel-1153	120	47	%	%	NOUN
absel-1153	120	48	.	.	PUNCT
absel-1153	121	1	given	give	VERB
absel-1153	121	2	a	a	DET
absel-1153	121	3	maximum	maximum	ADJ
absel-1153	121	4	and	and	CCONJ
absel-1153	121	5	minimum	minimum	NOUN
absel-1153	121	6	value	value	NOUN
absel-1153	121	7	,	,	PUNCT
absel-1153	121	8	and	and	CCONJ
absel-1153	121	9	a	a	DET
absel-1153	121	10	curve	curve	NOUN
absel-1153	121	11	to	to	PART
absel-1153	121	12	plot	plot	VERB
absel-1153	121	13	the	the	DET
absel-1153	121	14	values	value	NOUN
absel-1153	121	15	in	in	ADP
absel-1153	121	16	-	-	PUNCT
absel-1153	121	17	between	between	NOUN
absel-1153	121	18	,	,	PUNCT
absel-1153	121	19	the	the	DET
absel-1153	121	20	mathematical	mathematical	ADJ
absel-1153	121	21	’	'	PUNCT
absel-1153	121	22	formula	formula	NOUN
absel-1153	121	23	for	for	ADP
absel-1153	121	24	the	the	DET
absel-1153	121	25	curve	curve	NOUN
absel-1153	121	26	will	will	AUX
absel-1153	121	27	provide	provide	VERB
absel-1153	121	28	specific	specific	ADJ
absel-1153	121	29	values	value	NOUN
absel-1153	121	30	for	for	ADP
absel-1153	121	31	each	each	DET
absel-1153	121	32	level	level	NOUN
absel-1153	121	33	of	of	ADP
absel-1153	121	34	exposure	exposure	NOUN
absel-1153	121	35	.	.	PUNCT
absel-1153	122	1	in	in	ADP
absel-1153	122	2	order	order	NOUN
absel-1153	122	3	to	to	PART
absel-1153	122	4	determine	determine	VERB
absel-1153	122	5	the	the	DET
absel-1153	122	6	actual	actual	ADJ
absel-1153	122	7	minimum	minimum	NOUN
absel-1153	122	8	and	and	CCONJ
absel-1153	122	9	maximum	maximum	ADJ
absel-1153	122	10	,	,	PUNCT
absel-1153	122	11	a	a	DET
absel-1153	122	12	planner	planner	NOUN
absel-1153	122	13	can	can	AUX
absel-1153	122	14	select	select	VERB
absel-1153	122	15	values	value	NOUN
absel-1153	122	16	on	on	ADP
absel-1153	122	17	the	the	DET
absel-1153	122	18	high	high	ADJ
absel-1153	122	19	or	or	CCONJ
absel-1153	122	20	low	low	ADJ
absel-1153	122	21	end	end	NOUN
absel-1153	122	22	of	of	ADP
absel-1153	122	23	the	the	DET
absel-1153	122	24	range	range	NOUN
absel-1153	122	25	,	,	PUNCT
absel-1153	122	26	depending	depend	VERB
absel-1153	122	27	on	on	ADP
absel-1153	122	28	the	the	DET
absel-1153	122	29	campaign	campaign	NOUN
absel-1153	122	30	’s	’s	PART
absel-1153	122	31	relative	relative	ADJ
absel-1153	122	32	need	need	NOUN
absel-1153	122	33	for	for	ADP
absel-1153	122	34	exposure	exposure	NOUN
absel-1153	122	35	frequency	frequency	NOUN
absel-1153	122	36	.	.	PUNCT
absel-1153	123	1	ostrow	ostrow	PROPN
absel-1153	123	2	(	(	PUNCT
absel-1153	123	3	1982	1982	NUM
absel-1153	123	4	)	)	PUNCT
absel-1153	123	5	suggests	suggest	VERB
absel-1153	123	6	a	a	DET
absel-1153	123	7	number	number	NOUN
absel-1153	123	8	of	of	ADP
absel-1153	123	9	factors	factor	NOUN
absel-1153	123	10	that	that	PRON
absel-1153	123	11	might	might	AUX
absel-1153	123	12	be	be	AUX
absel-1153	123	13	used	use	VERB
absel-1153	123	14	to	to	PART
absel-1153	123	15	help	help	VERB
absel-1153	123	16	estimate	estimate	VERB
absel-1153	123	17	this	this	DET
absel-1153	123	18	need	need	NOUN
absel-1153	123	19	(	(	PUNCT
absel-1153	123	20	table	table	NOUN
absel-1153	123	21	2	2	NUM
absel-1153	123	22	)	)	PUNCT
absel-1153	123	23	.	.	PUNCT
absel-1153	124	1	in	in	ADP
absel-1153	124	2	order	order	NOUN
absel-1153	124	3	the	the	DET
absel-1153	124	4	use	use	NOUN
absel-1153	124	5	the	the	DET
absel-1153	124	6	framework	framework	NOUN
absel-1153	124	7	,	,	PUNCT
absel-1153	124	8	the	the	DET
absel-1153	124	9	planner	planner	NOUN
absel-1153	124	10	must	must	AUX
absel-1153	124	11	4	4	NUM
absel-1153	124	12	developments	development	NOUN
absel-1153	124	13	in	in	ADP
absel-1153	124	14	business	business	NOUN
absel-1153	124	15	simulation	simulation	NOUN
absel-1153	124	16	&	&	CCONJ
absel-1153	124	17	experiential	experiential	ADJ
absel-1153	124	18	exercises	exercise	NOUN
absel-1153	124	19	,	,	PUNCT
absel-1153	124	20	volume	volume	NOUN
absel-1153	124	21	23	23	NUM
absel-1153	124	22	,	,	PUNCT
absel-1153	124	23	1996	1996	NUM
absel-1153	124	24	weight	weight	NOUN
absel-1153	124	25	the	the	DET
absel-1153	124	26	various	various	ADJ
absel-1153	124	27	factors	factor	NOUN
absel-1153	124	28	according	accord	VERB
absel-1153	124	29	to	to	ADP
absel-1153	124	30	their	their	PRON
absel-1153	124	31	relevance	relevance	NOUN
absel-1153	124	32	,	,	PUNCT
absel-1153	124	33	and	and	CCONJ
absel-1153	124	34	then	then	ADV
absel-1153	124	35	rate	rate	VERB
absel-1153	124	36	them	they	PRON
absel-1153	124	37	according	accord	VERB
absel-1153	124	38	to	to	ADP
absel-1153	124	39	the	the	DET
absel-1153	124	40	degree	degree	NOUN
absel-1153	124	41	to	to	PART
absel-1153	124	42	which	which	PRON
absel-1153	124	43	they	they	PRON
absel-1153	124	44	characterize	characterize	VERB
absel-1153	124	45	the	the	DET
absel-1153	124	46	advertising	advertising	NOUN
absel-1153	124	47	situation	situation	NOUN
absel-1153	124	48	.	.	PUNCT
absel-1153	125	1	table	table	NOUN
absel-1153	125	2	2	2	NUM
absel-1153	125	3	:	:	PUNCT
absel-1153	125	4	factors	factor	NOUN
absel-1153	125	5	that	that	PRON
absel-1153	125	6	affect	affect	VERB
absel-1153	125	7	the	the	DET
absel-1153	125	8	need	need	NOUN
absel-1153	125	9	for	for	ADP
absel-1153	125	10	more	more	ADJ
absel-1153	125	11	(	(	PUNCT
absel-1153	125	12	+	+	NOUN
absel-1153	125	13	)	)	PUNCT
absel-1153	125	14	or	or	CCONJ
absel-1153	125	15	less(-	less(-	ADJ
absel-1153	125	16	)	)	PUNCT
absel-1153	125	17	frequency	frequency	NOUN
absel-1153	125	18	marketing	marketing	NOUN
absel-1153	125	19	factors	factor	NOUN
absel-1153	125	20	establishing	establish	VERB
absel-1153	125	21	brands	brand	NOUN
absel-1153	125	22	(	(	PUNCT
absel-1153	125	23	-	-	PUNCT
absel-1153	125	24	)	)	PUNCT
absel-1153	125	25	high	high	ADJ
absel-1153	125	26	market	market	NOUN
absel-1153	125	27	share	share	NOUN
absel-1153	125	28	(	(	PUNCT
absel-1153	125	29	-	-	PUNCT
absel-1153	125	30	)	)	PUNCT
absel-1153	125	31	dominant	dominant	ADJ
absel-1153	125	32	brand	brand	NOUN
absel-1153	125	33	in	in	ADP
absel-1153	125	34	market	market	NOUN
absel-1153	125	35	(	(	PUNCT
absel-1153	125	36	-	-	PUNCT
absel-1153	125	37	)	)	PUNCT
absel-1153	125	38	high	high	ADJ
absel-1153	125	39	brand	brand	NOUN
absel-1153	125	40	loyalty	loyalty	NOUN
absel-1153	125	41	(	(	PUNCT
absel-1153	125	42	-	-	SYM
absel-1153	125	43	)	)	PUNCT
absel-1153	125	44	long	long	ADJ
absel-1153	125	45	purchase	purchase	NOUN
absel-1153	125	46	cycle	cycle	NOUN
absel-1153	125	47	(	(	PUNCT
absel-1153	125	48	-	-	PUNCT
absel-1153	125	49	)	)	PUNCT
absel-1153	125	50	product	product	NOUN
absel-1153	125	51	use	use	NOUN
absel-1153	125	52	daily	daily	ADV
absel-1153	125	53	(	(	PUNCT
absel-1153	125	54	+	+	NOUN
absel-1153	125	55	)	)	PUNCT
absel-1153	125	56	heavy	heavy	ADJ
absel-1153	125	57	spending	spending	NOUN
absel-1153	125	58	category	category	NOUN
absel-1153	125	59	(	(	PUNCT
absel-1153	125	60	+	+	ADJ
absel-1153	125	61	)	)	PUNCT
absel-1153	125	62	special	special	ADJ
absel-1153	125	63	targets	target	NOUN
absel-1153	125	64	(	(	PUNCT
absel-1153	125	65	+	+	NOUN
absel-1153	125	66	)	)	PUNCT
absel-1153	125	67	copy	copy	NOUN
absel-1153	125	68	factors	factor	NOUN
absel-1153	125	69	complex	complex	ADJ
absel-1153	125	70	copy	copy	NOUN
absel-1153	125	71	(	(	PUNCT
absel-1153	125	72	+	+	ADJ
absel-1153	125	73	)	)	PUNCT
absel-1153	125	74	unique	unique	ADJ
absel-1153	125	75	copy	copy	NOUN
absel-1153	125	76	(	(	PUNCT
absel-1153	125	77	+	+	ADJ
absel-1153	125	78	)	)	PUNCT
absel-1153	125	79	new	new	ADJ
absel-1153	125	80	copy	copy	NOUN
absel-1153	125	81	(	(	PUNCT
absel-1153	125	82	-	-	PUNCT
absel-1153	125	83	)	)	PUNCT
absel-1153	125	84	image	image	NOUN
absel-1153	125	85	type	type	NOUN
absel-1153	125	86	copy	copy	NOUN
absel-1153	125	87	(	(	PUNCT
absel-1153	125	88	+	+	X
absel-1153	125	89	)	)	PUNCT
absel-1153	125	90	many	many	ADJ
absel-1153	125	91	kinds	kind	NOUN
absel-1153	125	92	of	of	ADP
absel-1153	125	93	messages	message	NOUN
absel-1153	125	94	(	(	PUNCT
absel-1153	125	95	+	+	NOUN
absel-1153	125	96	)	)	PUNCT
absel-1153	125	97	high	high	ADJ
absel-1153	125	98	copy	copy	NOUN
absel-1153	125	99	wearout	wearout	ADJ
absel-1153	125	100	(	(	PUNCT
absel-1153	125	101	-	-	PUNCT
absel-1153	125	102	)	)	PUNCT
absel-1153	125	103	small	small	ADJ
absel-1153	125	104	ad	ad	NOUN
absel-1153	125	105	units	unit	NOUN
absel-1153	125	106	(	(	PUNCT
absel-1153	125	107	+	+	ADJ
absel-1153	125	108	)	)	PUNCT
absel-1153	125	109	media	medium	NOUN
absel-1153	125	110	factors	factor	NOUN
absel-1153	125	111	high	high	ADJ
absel-1153	125	112	clutter	clutter	NOUN
absel-1153	125	113	(	(	PUNCT
absel-1153	125	114	+	+	ADJ
absel-1153	125	115	)	)	PUNCT
absel-1153	125	116	compatible	compatible	ADJ
absel-1153	125	117	environment	environment	NOUN
absel-1153	125	118	(	(	PUNCT
absel-1153	125	119	+	+	NOUN
absel-1153	125	120	)	)	PUNCT
absel-1153	125	121	high	high	ADJ
absel-1153	125	122	attentiveness	attentiveness	NOUN
absel-1153	125	123	(	(	PUNCT
absel-1153	125	124	-	-	SYM
absel-1153	125	125	)	)	PUNCT
absel-1153	125	126	pulsed	pulse	VERB
absel-1153	125	127	or	or	CCONJ
absel-1153	125	128	flighted	flight	VERB
absel-1153	125	129	(	(	PUNCT
absel-1153	125	130	+	+	NOUN
absel-1153	125	131	)	)	PUNCT
absel-1153	125	132	few	few	ADJ
absel-1153	125	133	media	medium	NOUN
absel-1153	125	134	used	use	VERB
absel-1153	125	135	(	(	PUNCT
absel-1153	125	136	-	-	PUNCT
absel-1153	125	137	)	)	PUNCT
absel-1153	125	138	repeated	repeat	VERB
absel-1153	125	139	ad	ad	NOUN
absel-1153	125	140	exposures	exposure	NOUN
absel-1153	125	141	(	(	PUNCT
absel-1153	125	142	-	-	PUNCT
absel-1153	125	143	)	)	PUNCT
absel-1153	125	144	in	in	ADP
absel-1153	125	145	order	order	NOUN
absel-1153	125	146	to	to	PART
absel-1153	125	147	apply	apply	VERB
absel-1153	125	148	ostrow	ostrow	PROPN
absel-1153	125	149	’s	’s	PART
absel-1153	125	150	approach	approach	NOUN
absel-1153	125	151	,	,	PUNCT
absel-1153	125	152	one	one	PRON
absel-1153	125	153	need	need	AUX
absel-1153	125	154	only	only	ADV
absel-1153	125	155	determine	determine	VERB
absel-1153	125	156	which	which	DET
absel-1153	125	157	characteristics	characteristic	NOUN
absel-1153	125	158	are	be	AUX
absel-1153	125	159	relevant	relevant	ADJ
absel-1153	125	160	,	,	PUNCT
absel-1153	125	161	and	and	CCONJ
absel-1153	125	162	then	then	ADV
absel-1153	125	163	develop	develop	VERB
absel-1153	125	164	an	an	DET
absel-1153	125	165	index	index	NOUN
absel-1153	125	166	of	of	ADP
absel-1153	125	167	relative	relative	ADJ
absel-1153	125	168	importance	importance	NOUN
absel-1153	125	169	for	for	ADP
absel-1153	125	170	each	each	PRON
absel-1153	125	171	by	by	ADP
absel-1153	125	172	distributing	distribute	VERB
absel-1153	125	173	100	100	NUM
absel-1153	125	174	points	point	NOUN
absel-1153	125	175	among	among	ADP
absel-1153	125	176	them	they	PRON
absel-1153	125	177	.	.	PUNCT
absel-1153	126	1	the	the	DET
absel-1153	126	2	resulting	result	VERB
absel-1153	126	3	allocation	allocation	NOUN
absel-1153	126	4	can	can	AUX
absel-1153	126	5	be	be	AUX
absel-1153	126	6	taken	take	VERB
absel-1153	126	7	as	as	ADP
absel-1153	126	8	the	the	DET
absel-1153	126	9	percentage	percentage	NOUN
absel-1153	126	10	of	of	ADP
absel-1153	126	11	total	total	ADJ
absel-1153	126	12	importance	importance	NOUN
absel-1153	126	13	given	give	VERB
absel-1153	126	14	to	to	ADP
absel-1153	126	15	each	each	DET
absel-1153	126	16	factor	factor	NOUN
absel-1153	126	17	.	.	PUNCT
absel-1153	127	1	the	the	DET
absel-1153	127	2	advertising	advertising	NOUN
absel-1153	127	3	situation	situation	NOUN
absel-1153	127	4	would	would	AUX
absel-1153	127	5	then	then	ADV
absel-1153	127	6	be	be	AUX
absel-1153	127	7	rated	rate	VERB
absel-1153	127	8	relative	relative	ADJ
absel-1153	127	9	to	to	ADP
absel-1153	127	10	each	each	DET
absel-1153	127	11	one	one	NOUN
absel-1153	127	12	,	,	PUNCT
absel-1153	127	13	using	use	VERB
absel-1153	127	14	a	a	DET
absel-1153	127	15	+	+	ADJ
absel-1153	127	16	1	1	NUM
absel-1153	127	17	to	to	PART
absel-1153	127	18	-1	-1	ADV
absel-1153	127	19	scale	scale	VERB
absel-1153	127	20	.	.	PUNCT
absel-1153	128	1	the	the	DET
absel-1153	128	2	situation	situation	NOUN
absel-1153	128	3	can	can	AUX
absel-1153	128	4	be	be	AUX
absel-1153	128	5	evaluated	evaluate	VERB
absel-1153	128	6	by	by	ADP
absel-1153	128	7	developing	develop	VERB
absel-1153	128	8	a	a	DET
absel-1153	128	9	weighted	weighted	ADJ
absel-1153	128	10	average	average	ADJ
absel-1153	128	11	rating	rating	NOUN
absel-1153	128	12	for	for	ADP
absel-1153	128	13	each	each	DET
absel-1153	128	14	factor	factor	NOUN
absel-1153	128	15	.	.	PUNCT
absel-1153	129	1	the	the	DET
absel-1153	129	2	situational	situational	ADJ
absel-1153	129	3	rating	rating	NOUN
absel-1153	129	4	is	be	AUX
absel-1153	129	5	then	then	ADV
absel-1153	129	6	reverse	reverse	ADJ
absel-1153	129	7	scored	score	VERB
absel-1153	129	8	.	.	PUNCT
absel-1153	130	1	a	a	DET
absel-1153	130	2	high	high	ADJ
absel-1153	130	3	rating	rating	NOUN
absel-1153	130	4	places	place	NOUN
absel-1153	130	5	the	the	DET
absel-1153	130	6	maximum	maximum	ADJ
absel-1153	130	7	response	response	NOUN
absel-1153	130	8	at	at	ADP
absel-1153	130	9	the	the	DET
absel-1153	130	10	low	low	ADJ
absel-1153	130	11	end	end	NOUN
absel-1153	130	12	and	and	CCONJ
absel-1153	130	13	the	the	DET
absel-1153	130	14	minimum	minimum	ADJ
absel-1153	130	15	response	response	NOUN
absel-1153	130	16	at	at	ADP
absel-1153	130	17	the	the	DET
absel-1153	130	18	high	high	ADJ
absel-1153	130	19	end	end	NOUN
absel-1153	130	20	of	of	ADP
absel-1153	130	21	the	the	DET
absel-1153	130	22	range	range	NOUN
absel-1153	130	23	.	.	PUNCT
absel-1153	131	1	now	now	ADV
absel-1153	131	2	,	,	PUNCT
absel-1153	131	3	consider	consider	VERB
absel-1153	131	4	a	a	DET
absel-1153	131	5	campaign	campaign	NOUN
absel-1153	131	6	where	where	SCONJ
absel-1153	131	7	message	message	NOUN
absel-1153	131	8	recognition	recognition	NOUN
absel-1153	131	9	is	be	AUX
absel-1153	131	10	the	the	DET
absel-1153	131	11	objective	objective	NOUN
absel-1153	131	12	.	.	PUNCT
absel-1153	132	1	the	the	DET
absel-1153	132	2	maximum	maximum	ADJ
absel-1153	132	3	response	response	NOUN
absel-1153	132	4	range	range	NOUN
absel-1153	132	5	would	would	AUX
absel-1153	132	6	be	be	AUX
absel-1153	132	7	between	between	ADP
absel-1153	132	8	85	85	NUM
absel-1153	132	9	%	%	NOUN
absel-1153	132	10	and	and	CCONJ
absel-1153	132	11	95	95	NUM
absel-1153	132	12	%	%	NOUN
absel-1153	132	13	.	.	PUNCT
absel-1153	133	1	a	a	DET
absel-1153	133	2	weighted	weight	VERB
absel-1153	133	3	average	average	ADJ
absel-1153	133	4	response	response	NOUN
absel-1153	133	5	of	of	ADP
absel-1153	133	6	zero	zero	NUM
absel-1153	133	7	would	would	AUX
absel-1153	133	8	call	call	VERB
absel-1153	133	9	of	of	ADP
absel-1153	133	10	a	a	DET
absel-1153	133	11	maximum	maximum	ADJ
absel-1153	133	12	response	response	NOUN
absel-1153	133	13	value	value	NOUN
absel-1153	133	14	of	of	ADP
absel-1153	133	15	90	90	NUM
absel-1153	133	16	%	%	NOUN
absel-1153	133	17	.	.	PUNCT
absel-1153	134	1	a	a	DET
absel-1153	134	2	weighted	weighted	ADJ
absel-1153	134	3	average	average	NOUN
absel-1153	134	4	of	of	ADP
absel-1153	134	5	+	+	X
absel-1153	134	6	1	1	NUM
absel-1153	134	7	would	would	AUX
absel-1153	134	8	mean	mean	VERB
absel-1153	134	9	a	a	DET
absel-1153	134	10	maximum	maximum	ADJ
absel-1153	134	11	response	response	NOUN
absel-1153	134	12	value	value	NOUN
absel-1153	134	13	of	of	ADP
absel-1153	134	14	85	85	NUM
absel-1153	134	15	%	%	NOUN
absel-1153	134	16	,	,	PUNCT
absel-1153	134	17	a	a	DET
absel-1153	134	18	weighted	weighted	ADJ
absel-1153	134	19	average	average	NOUN
absel-1153	134	20	of	of	ADP
absel-1153	134	21	-1	-1	PUNCT
absel-1153	134	22	a	a	DET
absel-1153	134	23	maximum	maximum	ADJ
absel-1153	134	24	response	response	NOUN
absel-1153	134	25	of	of	ADP
absel-1153	134	26	95	95	NUM
absel-1153	134	27	%	%	NOUN
absel-1153	134	28	.	.	PUNCT
absel-1153	135	1	a	a	DET
absel-1153	135	2	weighted	weighted	ADJ
absel-1153	135	3	average	average	NOUN
absel-1153	135	4	of	of	ADP
absel-1153	135	5	zero	zero	NUM
absel-1153	135	6	would	would	AUX
absel-1153	135	7	represent	represent	VERB
absel-1153	135	8	a	a	DET
absel-1153	135	9	minimum	minimum	ADJ
absel-1153	135	10	response	response	NOUN
absel-1153	135	11	of	of	ADP
absel-1153	135	12	20	20	NUM
absel-1153	135	13	%	%	NOUN
absel-1153	135	14	.	.	PUNCT
absel-1153	136	1	a	a	DET
absel-1153	136	2	weighted	weighted	ADJ
absel-1153	136	3	average	average	NOUN
absel-1153	136	4	of	of	ADP
absel-1153	136	5	+	+	X
absel-1153	136	6	1	1	NUM
absel-1153	136	7	would	would	AUX
absel-1153	136	8	represent	represent	VERB
absel-1153	136	9	a	a	DET
absel-1153	136	10	minimum	minimum	ADJ
absel-1153	136	11	response	response	NOUN
absel-1153	136	12	value	value	NOUN
absel-1153	136	13	of	of	ADP
absel-1153	136	14	5	5	NUM
absel-1153	136	15	%	%	NOUN
absel-1153	136	16	,	,	PUNCT
absel-1153	136	17	a	a	DET
absel-1153	136	18	weighted	weighted	ADJ
absel-1153	136	19	average	average	NOUN
absel-1153	136	20	of	of	ADP
absel-1153	136	21	-1	-1	PUNCT
absel-1153	136	22	a	a	DET
absel-1153	136	23	value	value	NOUN
absel-1153	136	24	of	of	ADP
absel-1153	136	25	35	35	NUM
absel-1153	136	26	%	%	NOUN
absel-1153	136	27	.	.	PUNCT
absel-1153	137	1	if	if	SCONJ
absel-1153	137	2	the	the	DET
absel-1153	137	3	actual	actual	ADJ
absel-1153	137	4	’	'	PUNCT
absel-1153	137	5	value	value	NOUN
absel-1153	137	6	adjustment	adjustment	NOUN
absel-1153	137	7	were	be	AUX
absel-1153	137	8	+	+	X
absel-1153	137	9	.23	.23	NUM
absel-1153	137	10	,	,	PUNCT
absel-1153	137	11	based	base	VERB
absel-1153	137	12	on	on	ADP
absel-1153	137	13	the	the	DET
absel-1153	137	14	factors	factor	NOUN
absel-1153	137	15	presented	present	VERB
absel-1153	137	16	in	in	ADP
absel-1153	137	17	table	table	NOUN
absel-1153	137	18	2	2	NUM
absel-1153	137	19	,	,	PUNCT
absel-1153	137	20	the	the	DET
absel-1153	137	21	maximum	maximum	ADJ
absel-1153	137	22	response	response	NOUN
absel-1153	137	23	would	would	AUX
absel-1153	137	24	be	be	AUX
absel-1153	137	25	(	(	PUNCT
absel-1153	137	26	90	90	NUM
absel-1153	137	27	%	%	NOUN
absel-1153	137	28	.235	.235	NUM
absel-1153	137	29	%	%	NOUN
absel-1153	137	30	=)	=)	PROPN
absel-1153	137	31	88.85	88.85	NUM
absel-1153	137	32	%	%	NOUN
absel-1153	137	33	and	and	CCONJ
absel-1153	137	34	the	the	DET
absel-1153	137	35	minimum	minimum	NOUN
absel-1153	137	36	would	would	AUX
absel-1153	137	37	be	be	AUX
absel-1153	137	38	(	(	PUNCT
absel-1153	137	39	20	20	NUM
absel-1153	137	40	%	%	NOUN
absel-1153	137	41	.2315	.2315	NOUN
absel-1153	137	42	%	%	NOUN
absel-1153	137	43	=)	=)	PROPN
absel-1153	137	44	16.55	16.55	NUM
absel-1153	137	45	%	%	NOUN
absel-1153	137	46	.	.	PUNCT
absel-1153	138	1	table	table	NOUN
absel-1153	138	2	3	3	NUM
absel-1153	138	3	:	:	PUNCT
absel-1153	138	4	an	an	DET
absel-1153	138	5	example	example	NOUN
absel-1153	138	6	of	of	ADP
absel-1153	138	7	an	an	DET
absel-1153	138	8	estimated	estimate	VERB
absel-1153	138	9	advertising	advertising	NOUN
absel-1153	138	10	response	response	NOUN
absel-1153	138	11	curve	curve	NOUN
absel-1153	138	12	advertising	advertising	NOUN
absel-1153	138	13	exposure	exposure	NOUN
absel-1153	138	14	message	message	NOUN
absel-1153	138	15	recognition	recognition	NOUN
absel-1153	138	16	1	1	NUM
absel-1153	138	17	16.55	16.55	NUM
absel-1153	138	18	%	%	NOUN
absel-1153	138	19	2	2	NUM
absel-1153	138	20	61.92	61.92	NUM
absel-1153	138	21	%	%	NOUN
absel-1153	138	22	3	3	NUM
absel-1153	138	23	78.82	78.82	NUM
absel-1153	138	24	%	%	NOUN
absel-1153	138	25	4	4	NUM
absel-1153	138	26	85.12	85.12	NUM
absel-1153	138	27	%	%	NOUN
absel-1153	138	28	5	5	NUM
absel-1153	138	29	87.47	87.47	NUM
absel-1153	138	30	%	%	NOUN
absel-1153	138	31	6	6	NUM
absel-1153	138	32	88.34	88.34	NUM
absel-1153	138	33	%	%	NOUN
absel-1153	138	34	7	7	NUM
absel-1153	138	35	88.67	88.67	NUM
absel-1153	138	36	%	%	NOUN
absel-1153	138	37	8	8	NUM
absel-1153	138	38	88.79	88.79	NUM
absel-1153	138	39	%	%	NOUN
absel-1153	138	40	9	9	NUM
absel-1153	138	41	88.83	88.83	NUM
absel-1153	138	42	%	%	NOUN
absel-1153	138	43	10	10	NUM
absel-1153	138	44	88.85	88.85	NUM
absel-1153	138	45	%	%	NOUN
absel-1153	138	46	in	in	ADP
absel-1153	138	47	order	order	NOUN
absel-1153	138	48	to	to	PART
absel-1153	138	49	convert	convert	VERB
absel-1153	138	50	this	this	DET
absel-1153	138	51	maximum	maximum	ADJ
absel-1153	138	52	and	and	CCONJ
absel-1153	138	53	minimum	minimum	NOUN
absel-1153	138	54	into	into	ADP
absel-1153	138	55	an	an	DET
absel-1153	138	56	actual	actual	ADJ
absel-1153	138	57	advertising	advertising	NOUN
absel-1153	138	58	response	response	NOUN
absel-1153	138	59	curve	curve	NOUN
absel-1153	138	60	,	,	PUNCT
absel-1153	138	61	one	one	PRON
absel-1153	138	62	must	must	AUX
absel-1153	138	63	estimate	estimate	VERB
absel-1153	138	64	the	the	DET
absel-1153	138	65	period	period	NOUN
absel-1153	138	66	of	of	ADP
absel-1153	138	67	time	time	NOUN
absel-1153	138	68	over	over	SCONJ
absel-1153	138	69	which	which	DET
absel-1153	138	70	frequency	frequency	NOUN
absel-1153	138	71	will	will	AUX
absel-1153	138	72	be	be	AUX
absel-1153	138	73	evaluated	evaluate	VERB
absel-1153	138	74	,	,	PUNCT
absel-1153	138	75	the	the	DET
absel-1153	138	76	number	number	NOUN
absel-1153	138	77	of	of	ADP
absel-1153	138	78	exposures	exposure	NOUN
absel-1153	138	79	required	require	VERB
absel-1153	138	80	to	to	PART
absel-1153	138	81	achieve	achieve	VERB
absel-1153	138	82	the	the	DET
absel-1153	138	83	maximum	maximum	ADJ
absel-1153	138	84	response	response	NOUN
absel-1153	138	85	,	,	PUNCT
absel-1153	138	86	and	and	CCONJ
absel-1153	138	87	the	the	DET
absel-1153	138	88	shape	shape	NOUN
absel-1153	138	89	of	of	ADP
absel-1153	138	90	the	the	DET
absel-1153	138	91	response	response	NOUN
absel-1153	138	92	curve	curve	NOUN
absel-1153	138	93	.	.	PUNCT
absel-1153	139	1	the	the	DET
absel-1153	139	2	appropriate	appropriate	ADJ
absel-1153	139	3	period	period	NOUN
absel-1153	139	4	of	of	ADP
absel-1153	139	5	time	time	NOUN
absel-1153	139	6	depends	depend	VERB
absel-1153	139	7	on	on	ADP
absel-1153	139	8	the	the	DET
absel-1153	139	9	durability	durability	NOUN
absel-1153	139	10	of	of	ADP
absel-1153	139	11	advertising	advertising	NOUN
absel-1153	139	12	effects	effect	NOUN
absel-1153	139	13	and	and	CCONJ
absel-1153	139	14	the	the	DET
absel-1153	139	15	manner	manner	NOUN
absel-1153	139	16	in	in	ADP
absel-1153	139	17	which	which	PRON
absel-1153	139	18	they	they	PRON
absel-1153	139	19	interact	interact	VERB
absel-1153	139	20	,	,	PUNCT
absel-1153	139	21	however	however	ADV
absel-1153	139	22	,	,	PUNCT
absel-1153	139	23	a	a	DET
absel-1153	139	24	quarter	quarter	NOUN
absel-1153	139	25	of	of	ADP
absel-1153	139	26	business	business	NOUN
absel-1153	139	27	(	(	PUNCT
absel-1153	139	28	13	13	NUM
absel-1153	139	29	weeks	week	NOUN
absel-1153	139	30	)	)	PUNCT
absel-1153	139	31	is	be	AUX
absel-1153	139	32	often	often	ADV
absel-1153	139	33	used	use	VERB
absel-1153	139	34	as	as	ADP
absel-1153	139	35	a	a	DET
absel-1153	139	36	common	common	ADJ
absel-1153	139	37	base	base	NOUN
absel-1153	139	38	.	.	PUNCT
absel-1153	140	1	campaigns	campaign	NOUN
absel-1153	140	2	generally	generally	ADV
absel-1153	140	3	achieve	achieve	VERB
absel-1153	140	4	maximum	maximum	ADJ
absel-1153	140	5	effectiveness	effectiveness	NOUN
absel-1153	140	6	by	by	ADP
absel-1153	140	7	the	the	DET
absel-1153	140	8	tenth	tenth	ADJ
absel-1153	140	9	exposure	exposure	NOUN
absel-1153	140	10	.	.	PUNCT
absel-1153	141	1	and	and	CCONJ
absel-1153	141	2	,	,	PUNCT
absel-1153	141	3	as	as	SCONJ
absel-1153	141	4	we	we	PRON
absel-1153	141	5	have	have	AUX
absel-1153	141	6	noted	note	VERB
absel-1153	141	7	,	,	PUNCT
absel-1153	141	8	the	the	DET
absel-1153	141	9	typical	typical	ADJ
absel-1153	141	10	advertising	advertising	NOUN
absel-1153	141	11	response	response	NOUN
absel-1153	141	12	function	function	NOUN
absel-1153	141	13	tends	tend	VERB
absel-1153	141	14	to	to	PART
absel-1153	141	15	be	be	AUX
absel-1153	141	16	concave	concave	VERB
absel-1153	141	17	in	in	ADP
absel-1153	141	18	shape	shape	NOUN
absel-1153	141	19	.	.	PUNCT
absel-1153	142	1	given	give	VERB
absel-1153	142	2	these	these	DET
absel-1153	142	3	estimates	estimate	NOUN
absel-1153	142	4	,	,	PUNCT
absel-1153	142	5	the	the	DET
absel-1153	142	6	advertising	advertising	NOUN
absel-1153	142	7	response	response	NOUN
absel-1153	142	8	curve	curve	NOUN
absel-1153	142	9	can	can	AUX
absel-1153	142	10	be	be	AUX
absel-1153	142	11	described	describe	VERB
absel-1153	142	12	in	in	ADP
absel-1153	142	13	terms	term	NOUN
absel-1153	142	14	of	of	ADP
absel-1153	142	15	the	the	DET
absel-1153	142	16	values	value	NOUN
absel-1153	142	17	shown	show	VERB
absel-1153	142	18	in	in	ADP
absel-1153	142	19	table	table	NOUN
absel-1153	142	20	3	3	NUM
absel-1153	142	21	.	.	PUNCT
absel-1153	142	22	step	step	NOUN
absel-1153	142	23	6	6	NUM
absel-1153	142	24	:	:	PUNCT
absel-1153	142	25	estimating	estimate	VERB
absel-1153	142	26	schedule	schedule	NOUN
absel-1153	142	27	value	value	NOUN
absel-1153	142	28	once	once	ADV
absel-1153	142	29	steps	step	NOUN
absel-1153	142	30	1	1	NUM
absel-1153	142	31	through	through	ADP
absel-1153	142	32	5	5	NUM
absel-1153	142	33	have	have	AUX
absel-1153	142	34	been	be	AUX
absel-1153	142	35	completed	complete	VERB
absel-1153	142	36	,	,	PUNCT
absel-1153	142	37	5	5	NUM
absel-1153	142	38	developments	development	NOUN
absel-1153	142	39	in	in	ADP
absel-1153	142	40	business	business	NOUN
absel-1153	142	41	simulation	simulation	NOUN
absel-1153	142	42	&	&	CCONJ
absel-1153	142	43	experiential	experiential	ADJ
absel-1153	142	44	exercises	exercise	NOUN
absel-1153	142	45	,	,	PUNCT
absel-1153	142	46	volume	volume	NOUN
absel-1153	142	47	23	23	NUM
absel-1153	142	48	,	,	PUNCT
absel-1153	142	49	1996	1996	NUM
absel-1153	142	50	calculating	calculate	VERB
absel-1153	142	51	the	the	DET
absel-1153	142	52	schedule	schedule	NOUN
absel-1153	142	53	value	value	NOUN
absel-1153	142	54	is	be	AUX
absel-1153	142	55	a	a	DET
absel-1153	142	56	simple	simple	ADJ
absel-1153	142	57	matter	matter	NOUN
absel-1153	142	58	of	of	ADP
absel-1153	142	59	multiplying	multiply	VERB
absel-1153	142	60	the	the	DET
absel-1153	142	61	advertising	advertising	NOUN
absel-1153	142	62	exposure	exposure	NOUN
absel-1153	142	63	distribution	distribution	NOUN
absel-1153	142	64	by	by	ADP
absel-1153	142	65	the	the	DET
absel-1153	142	66	corresponding	corresponding	ADJ
absel-1153	142	67	exposure	exposure	NOUN
absel-1153	142	68	values	value	NOUN
absel-1153	142	69	(	(	PUNCT
absel-1153	142	70	illustrated	illustrate	VERB
absel-1153	142	71	in	in	ADP
absel-1153	142	72	table	table	NOUN
absel-1153	142	73	3	3	NUM
absel-1153	142	74	from	from	ADP
absel-1153	142	75	step	step	NOUN
absel-1153	142	76	5	5	NUM
absel-1153	142	77	)	)	PUNCT
absel-1153	142	78	.	.	PUNCT
absel-1153	143	1	the	the	DET
absel-1153	143	2	schedule	schedule	NOUN
absel-1153	143	3	value	value	NOUN
absel-1153	143	4	can	can	AUX
absel-1153	143	5	be	be	AUX
absel-1153	143	6	interpreted	interpret	VERB
absel-1153	143	7	as	as	ADP
absel-1153	143	8	the	the	DET
absel-1153	143	9	proportion	proportion	NOUN
absel-1153	143	10	of	of	ADP
absel-1153	143	11	the	the	DET
absel-1153	143	12	target	target	NOUN
absel-1153	143	13	population	population	NOUN
absel-1153	143	14	that	that	PRON
absel-1153	143	15	is	be	AUX
absel-1153	143	16	effectively	effectively	ADV
absel-1153	143	17	exposed	expose	VERB
absel-1153	143	18	to	to	ADP
absel-1153	143	19	the	the	DET
absel-1153	143	20	campaign	campaign	NOUN
absel-1153	143	21	,	,	PUNCT
absel-1153	143	22	whatever	whatever	PRON
absel-1153	143	23	the	the	DET
absel-1153	143	24	exposure	exposure	NOUN
absel-1153	143	25	criterion	criterion	NOUN
absel-1153	143	26	established	establish	VERB
absel-1153	143	27	for	for	ADP
absel-1153	143	28	the	the	DET
absel-1153	143	29	campaign	campaign	NOUN
absel-1153	143	30	.	.	PUNCT
absel-1153	144	1	in	in	ADP
absel-1153	144	2	our	our	PRON
absel-1153	144	3	example	example	NOUN
absel-1153	144	4	,	,	PUNCT
absel-1153	144	5	31	31	NUM
absel-1153	144	6	.6	.6	NUM
absel-1153	144	7	%	%	NOUN
absel-1153	144	8	of	of	ADP
absel-1153	144	9	the	the	DET
absel-1153	144	10	population	population	NOUN
absel-1153	144	11	was	be	AUX
absel-1153	144	12	exposed	expose	VERB
absel-1153	144	13	once	once	ADV
absel-1153	144	14	to	to	ADP
absel-1153	144	15	the	the	DET
absel-1153	144	16	ad	ad	NOUN
absel-1153	144	17	,	,	PUNCT
absel-1153	144	18	and	and	CCONJ
absel-1153	144	19	1	1	NUM
absel-1153	144	20	.0	.0	NUM
absel-1153	144	21	%	%	NOUN
absel-1153	144	22	twice	twice	ADV
absel-1153	144	23	.	.	PUNCT
absel-1153	145	1	we	we	PRON
absel-1153	145	2	saw	see	VERB
absel-1153	145	3	from	from	ADP
absel-1153	145	4	our	our	PRON
absel-1153	145	5	discussion	discussion	NOUN
absel-1153	145	6	of	of	ADP
absel-1153	145	7	step	step	NOUN
absel-1153	145	8	5	5	NUM
absel-1153	145	9	that	that	SCONJ
absel-1153	145	10	this	this	PRON
absel-1153	145	11	was	be	AUX
absel-1153	145	12	the	the	DET
absel-1153	145	13	result	result	NOUN
absel-1153	145	14	of	of	ADP
absel-1153	145	15	40	40	NUM
absel-1153	145	16	%	%	NOUN
absel-1153	145	17	of	of	ADP
absel-1153	145	18	the	the	DET
absel-1153	145	19	target	target	NOUN
absel-1153	145	20	population	population	NOUN
absel-1153	145	21	being	be	AUX
absel-1153	145	22	exposed	expose	VERB
absel-1153	145	23	to	to	ADP
absel-1153	145	24	one	one	NUM
absel-1153	145	25	vehicle	vehicle	NOUN
absel-1153	145	26	exposure	exposure	NOUN
absel-1153	145	27	(	(	PUNCT
absel-1153	145	28	40	40	NUM
absel-1153	145	29	grps	grp	NOUN
absel-1153	145	30	)	)	PUNCT
absel-1153	145	31	,	,	PUNCT
absel-1153	145	32	and	and	CCONJ
absel-1153	145	33	10	10	NUM
absel-1153	145	34	%	%	NOUN
absel-1153	145	35	being	be	AUX
absel-1153	145	36	exposed	expose	VERB
absel-1153	145	37	to	to	ADP
absel-1153	145	38	two	two	NUM
absel-1153	145	39	(	(	PUNCT
absel-1153	145	40	20	20	NUM
absel-1153	145	41	grps	grp	NOUN
absel-1153	145	42	)	)	PUNCT
absel-1153	145	43	.	.	PUNCT
absel-1153	146	1	this	this	PRON
absel-1153	146	2	yields	yield	VERB
absel-1153	146	3	a	a	DET
absel-1153	146	4	total	total	ADJ
absel-1153	146	5	advertising	advertising	NOUN
absel-1153	146	6	weight	weight	NOUN
absel-1153	146	7	of	of	ADP
absel-1153	146	8	60	60	NUM
absel-1153	146	9	grps	grp	NOUN
absel-1153	146	10	.	.	PUNCT
absel-1153	147	1	the	the	DET
absel-1153	147	2	total	total	ADJ
absel-1153	147	3	value	value	NOUN
absel-1153	147	4	of	of	ADP
absel-1153	147	5	the	the	DET
absel-1153	147	6	schedule	schedule	NOUN
absel-1153	147	7	would	would	AUX
absel-1153	147	8	be	be	AUX
absel-1153	147	9	31	31	NUM
absel-1153	147	10	.6	.6	NUM
absel-1153	147	11	%	%	NOUN
absel-1153	147	12	with	with	ADP
absel-1153	147	13	an	an	DET
absel-1153	147	14	exposure	exposure	NOUN
absel-1153	147	15	value	value	NOUN
absel-1153	147	16	of	of	ADP
absel-1153	147	17	16.55	16.55	NUM
absel-1153	147	18	%	%	NOUN
absel-1153	147	19	,	,	PUNCT
absel-1153	147	20	and	and	CCONJ
absel-1153	147	21	1.0	1.0	NUM
absel-1153	147	22	%	%	NOUN
absel-1153	147	23	with	with	ADP
absel-1153	147	24	an	an	DET
absel-1153	147	25	exposure	exposure	NOUN
absel-1153	147	26	value	value	NOUN
absel-1153	147	27	of	of	ADP
absel-1153	147	28	61.92	61.92	NUM
absel-1153	147	29	,	,	PUNCT
absel-1153	147	30	or	or	CCONJ
absel-1153	147	31	(	(	PUNCT
absel-1153	147	32	31.6	31.6	NUM
absel-1153	147	33	%	%	NOUN
absel-1153	147	34	x	x	NOUN
absel-1153	147	35	16.55	16.55	NUM
absel-1153	147	36	%	%	NOUN
absel-1153	147	37	plus	plus	CCONJ
absel-1153	147	38	1.0	1.0	NUM
absel-1153	147	39	%	%	NOUN
absel-1153	147	40	x	x	PROPN
absel-1153	147	41	61.92	61.92	NUM
absel-1153	147	42	%	%	NOUN
absel-1153	147	43	=)	=)	PROPN
absel-1153	147	44	5.86	5.86	NUM
absel-1153	147	45	%	%	NOUN
absel-1153	147	46	.	.	PUNCT
absel-1153	148	1	the	the	DET
absel-1153	148	2	criterion	criterion	NOUN
absel-1153	148	3	of	of	ADP
absel-1153	148	4	advertising	advertising	NOUN
absel-1153	148	5	effectiveness	effectiveness	NOUN
absel-1153	148	6	is	be	AUX
absel-1153	148	7	message	message	NOUN
absel-1153	148	8	recognition	recognition	NOUN
absel-1153	148	9	.	.	PUNCT
absel-1153	149	1	obviously	obviously	ADV
absel-1153	149	2	,	,	PUNCT
absel-1153	149	3	the	the	DET
absel-1153	149	4	schedule	schedule	NOUN
absel-1153	149	5	optimal	optimal	ADJ
absel-1153	149	6	frequency	frequency	NOUN
absel-1153	149	7	value	value	NOUN
absel-1153	149	8	can	can	AUX
absel-1153	149	9	be	be	AUX
absel-1153	149	10	increased	increase	VERB
absel-1153	149	11	by	by	ADP
absel-1153	149	12	simply	simply	ADV
absel-1153	149	13	increasing	increase	VERB
absel-1153	149	14	the	the	DET
absel-1153	149	15	media	medium	NOUN
absel-1153	149	16	weight	weight	NOUN
absel-1153	149	17	.	.	PUNCT
absel-1153	150	1	but	but	CCONJ
absel-1153	150	2	this	this	PRON
absel-1153	150	3	also	also	ADV
absel-1153	150	4	costs	cost	VERB
absel-1153	150	5	money	money	NOUN
absel-1153	150	6	.	.	PUNCT
absel-1153	151	1	the	the	DET
absel-1153	151	2	best	good	ADJ
absel-1153	151	3	criterion	criterion	NOUN
absel-1153	151	4	for	for	ADP
absel-1153	151	5	evaluating	evaluate	VERB
absel-1153	151	6	a	a	DET
absel-1153	151	7	schedule	schedule	NOUN
absel-1153	151	8	is	be	AUX
absel-1153	151	9	the	the	DET
absel-1153	151	10	value	value	NOUN
absel-1153	151	11	per	per	ADP
absel-1153	151	12	grp	grp	NOUN
absel-1153	151	13	,	,	PUNCT
absel-1153	151	14	or	or	CCONJ
absel-1153	151	15	better	well	ADV
absel-1153	151	16	yet	yet	ADV
absel-1153	151	17	,	,	PUNCT
absel-1153	151	18	the	the	DET
absel-1153	151	19	value	value	NOUN
absel-1153	151	20	per	per	ADP
absel-1153	151	21	media	medium	NOUN
absel-1153	151	22	dollar	dollar	NOUN
absel-1153	151	23	spent	spend	VERB
absel-1153	151	24	.	.	PUNCT
absel-1153	152	1	as	as	SCONJ
absel-1153	152	2	in	in	ADP
absel-1153	152	3	most	most	ADJ
absel-1153	152	4	cases	case	NOUN
absel-1153	152	5	,	,	PUNCT
absel-1153	152	6	the	the	DET
absel-1153	152	7	increase	increase	NOUN
absel-1153	152	8	in	in	ADP
absel-1153	152	9	value	value	NOUN
absel-1153	152	10	will	will	AUX
absel-1153	152	11	be	be	AUX
absel-1153	152	12	subject	subject	ADJ
absel-1153	152	13	to	to	ADP
absel-1153	152	14	diminishing	diminish	VERB
absel-1153	152	15	returns	return	NOUN
absel-1153	152	16	,	,	PUNCT
absel-1153	152	17	resulting	result	VERB
absel-1153	152	18	from	from	ADP
absel-1153	152	19	a	a	DET
absel-1153	152	20	concave	concave	ADJ
absel-1153	152	21	advertising	advertising	NOUN
absel-1153	152	22	response	response	NOUN
absel-1153	152	23	curve	curve	NOUN
absel-1153	152	24	.	.	PUNCT
absel-1153	153	1	however	however	ADV
absel-1153	153	2	,	,	PUNCT
absel-1153	153	3	even	even	ADV
absel-1153	153	4	if	if	SCONJ
absel-1153	153	5	the	the	DET
absel-1153	153	6	curve	curve	NOUN
absel-1153	153	7	is	be	AUX
absel-1153	153	8	s	s	NOUN
absel-1153	153	9	-	-	VERB
absel-1153	153	10	shaped	shaped	ADJ
absel-1153	153	11	,	,	PUNCT
absel-1153	153	12	the	the	DET
absel-1153	153	13	criterion	criterion	NOUN
absel-1153	153	14	will	will	AUX
absel-1153	153	15	still	still	ADV
absel-1153	153	16	yield	yield	VERB
absel-1153	153	17	valid	valid	ADJ
absel-1153	153	18	results	result	NOUN
absel-1153	153	19	.	.	PUNCT
absel-1153	154	1	in	in	ADP
absel-1153	154	2	our	our	PRON
absel-1153	154	3	case	case	NOUN
absel-1153	154	4	,	,	PUNCT
absel-1153	154	5	the	the	DET
absel-1153	154	6	value	value	NOUN
absel-1153	154	7	per	per	ADP
absel-1153	154	8	grp	grp	PROPN
absel-1153	154	9	is	be	AUX
absel-1153	154	10	(	(	PUNCT
absel-1153	154	11	5.86/60=	5.86/60=	NOUN
absel-1153	154	12	)	)	PUNCT
absel-1153	154	13	9.75	9.75	NUM
absel-1153	154	14	%	%	NOUN
absel-1153	154	15	.	.	PUNCT
absel-1153	155	1	that	that	PRON
absel-1153	155	2	is	be	AUX
absel-1153	155	3	,	,	PUNCT
absel-1153	155	4	on	on	ADP
absel-1153	155	5	the	the	DET
absel-1153	155	6	average	average	NOUN
absel-1153	155	7	,	,	PUNCT
absel-1153	155	8	one	one	NUM
absel-1153	155	9	out	out	ADP
absel-1153	155	10	of	of	ADP
absel-1153	155	11	each	each	DET
absel-1153	155	12	ten	ten	NUM
absel-1153	155	13	advertising	advertising	NOUN
absel-1153	155	14	exposures	exposure	NOUN
absel-1153	155	15	results	result	VERB
absel-1153	155	16	in	in	ADP
absel-1153	155	17	message	message	NOUN
absel-1153	155	18	recognition	recognition	NOUN
absel-1153	155	19	.	.	PUNCT
absel-1153	156	1	in	in	ADP
absel-1153	156	2	a	a	DET
absel-1153	156	3	simulation	simulation	NOUN
absel-1153	156	4	game	game	NOUN
absel-1153	156	5	environment	environment	NOUN
absel-1153	156	6	,	,	PUNCT
absel-1153	156	7	the	the	DET
absel-1153	156	8	value	value	NOUN
absel-1153	156	9	per	per	ADP
absel-1153	156	10	grp	grp	NOUN
absel-1153	156	11	and	and	CCONJ
absel-1153	156	12	value	value	NOUN
absel-1153	156	13	per	per	ADP
absel-1153	156	14	media	medium	NOUN
absel-1153	156	15	dollar	dollar	NOUN
absel-1153	156	16	spent	spend	VERB
absel-1153	156	17	represent	represent	VERB
absel-1153	156	18	very	very	ADV
absel-1153	156	19	useful	useful	ADJ
absel-1153	156	20	diagnostic	diagnostic	ADJ
absel-1153	156	21	measures	measure	NOUN
absel-1153	156	22	.	.	PUNCT
absel-1153	157	1	however	however	ADV
absel-1153	157	2	,	,	PUNCT
absel-1153	157	3	the	the	DET
absel-1153	157	4	impact	impact	NOUN
absel-1153	157	5	of	of	ADP
absel-1153	157	6	media	medium	NOUN
absel-1153	157	7	on	on	ADP
absel-1153	157	8	game	game	NOUN
absel-1153	157	9	performance	performance	NOUN
absel-1153	157	10	is	be	AUX
absel-1153	157	11	strictly	strictly	ADV
absel-1153	157	12	a	a	DET
absel-1153	157	13	function	function	NOUN
absel-1153	157	14	of	of	ADP
absel-1153	157	15	schedule	schedule	NOUN
absel-1153	157	16	value	value	NOUN
absel-1153	157	17	.	.	PUNCT
absel-1153	158	1	the	the	DET
absel-1153	158	2	greater	great	ADJ
absel-1153	158	3	the	the	DET
absel-1153	158	4	value	value	NOUN
absel-1153	158	5	,	,	PUNCT
absel-1153	158	6	the	the	PRON
absel-1153	158	7	greater	great	ADJ
absel-1153	158	8	the	the	DET
absel-1153	158	9	impact	impact	NOUN
absel-1153	158	10	on	on	ADP
absel-1153	158	11	sales	sale	NOUN
absel-1153	158	12	.	.	PUNCT
absel-1153	159	1	the	the	DET
absel-1153	159	2	cost	cost	NOUN
absel-1153	159	3	of	of	ADP
absel-1153	159	4	media	medium	NOUN
absel-1153	159	5	will	will	AUX
absel-1153	159	6	be	be	AUX
absel-1153	159	7	subtracted	subtract	VERB
absel-1153	159	8	,	,	PUNCT
absel-1153	159	9	so	so	SCONJ
absel-1153	159	10	principles	principle	NOUN
absel-1153	159	11	of	of	ADP
absel-1153	159	12	marginal	marginal	ADJ
absel-1153	159	13	analysis	analysis	NOUN
absel-1153	159	14	will	will	AUX
absel-1153	159	15	automatically	automatically	ADV
absel-1153	159	16	apply	apply	VERB
absel-1153	159	17	.	.	PUNCT
absel-1153	160	1	that	that	PRON
absel-1153	160	2	is	be	AUX
absel-1153	160	3	,	,	PUNCT
absel-1153	160	4	students	student	NOUN
absel-1153	160	5	would	would	AUX
absel-1153	160	6	ideally	ideally	ADV
absel-1153	160	7	spend	spend	VERB
absel-1153	160	8	on	on	ADP
absel-1153	160	9	media	medium	NOUN
absel-1153	160	10	until	until	SCONJ
absel-1153	160	11	the	the	DET
absel-1153	160	12	profit	profit	NOUN
absel-1153	160	13	impact	impact	NOUN
absel-1153	160	14	of	of	ADP
absel-1153	160	15	additional	additional	ADJ
absel-1153	160	16	expenditure	expenditure	NOUN
absel-1153	160	17	is	be	AUX
absel-1153	160	18	zero	zero	NUM
absel-1153	160	19	.	.	PUNCT
absel-1153	161	1	by	by	ADP
absel-1153	161	2	making	make	VERB
absel-1153	161	3	more	more	ADV
absel-1153	161	4	efficient	efficient	ADJ
absel-1153	161	5	media	medium	NOUN
absel-1153	161	6	selections	selection	NOUN
absel-1153	161	7	,	,	PUNCT
absel-1153	161	8	students	student	NOUN
absel-1153	161	9	can	can	AUX
absel-1153	161	10	get	get	VERB
absel-1153	161	11	more	more	ADJ
absel-1153	161	12	value	value	NOUN
absel-1153	161	13	per	per	ADP
absel-1153	161	14	dollar	dollar	NOUN
absel-1153	161	15	,	,	PUNCT
absel-1153	161	16	thus	thus	ADV
absel-1153	161	17	increasing	increase	VERB
absel-1153	161	18	the	the	DET
absel-1153	161	19	profit	profit	NOUN
absel-1153	161	20	impact	impact	NOUN
absel-1153	161	21	.	.	PUNCT
absel-1153	162	1	summary	summary	NOUN
absel-1153	162	2	and	and	CCONJ
absel-1153	162	3	conclusions	conclusion	NOUN
absel-1153	162	4	the	the	DET
absel-1153	162	5	purpose	purpose	NOUN
absel-1153	162	6	of	of	ADP
absel-1153	162	7	this	this	DET
absel-1153	162	8	paper	paper	NOUN
absel-1153	162	9	has	have	AUX
absel-1153	162	10	been	be	AUX
absel-1153	162	11	to	to	PART
absel-1153	162	12	outline	outline	VERB
absel-1153	162	13	some	some	DET
absel-1153	162	14	practical	practical	ADJ
absel-1153	162	15	principles	principle	NOUN
absel-1153	162	16	and	and	CCONJ
absel-1153	162	17	procedures	procedure	NOUN
absel-1153	162	18	for	for	ADP
absel-1153	162	19	modeling	model	VERB
absel-1153	162	20	media	medium	NOUN
absel-1153	162	21	effectiveness	effectiveness	NOUN
absel-1153	162	22	in	in	ADP
absel-1153	162	23	the	the	DET
absel-1153	162	24	context	context	NOUN
absel-1153	162	25	of	of	ADP
absel-1153	162	26	a	a	DET
absel-1153	162	27	marketing	marketing	NOUN
absel-1153	162	28	simulation	simulation	NOUN
absel-1153	162	29	game	game	NOUN
absel-1153	162	30	.	.	PUNCT
absel-1153	163	1	while	while	SCONJ
absel-1153	163	2	media	medium	NOUN
absel-1153	163	3	models	model	NOUN
absel-1153	163	4	are	be	AUX
absel-1153	163	5	well	well	ADV
absel-1153	163	6	established	establish	VERB
absel-1153	163	7	in	in	ADP
absel-1153	163	8	the	the	DET
absel-1153	163	9	marketing	marketing	NOUN
absel-1153	163	10	,	,	PUNCT
absel-1153	163	11	advertising	advertising	NOUN
absel-1153	163	12	,	,	PUNCT
absel-1153	163	13	and	and	CCONJ
absel-1153	163	14	advertising	advertising	NOUN
absel-1153	163	15	media	medium	NOUN
absel-1153	163	16	literature	literature	NOUN
absel-1153	163	17	,	,	PUNCT
absel-1153	163	18	they	they	PRON
absel-1153	163	19	generally	generally	ADV
absel-1153	163	20	fall	fall	VERB
absel-1153	163	21	short	short	ADV
absel-1153	163	22	of	of	ADP
absel-1153	163	23	providing	provide	VERB
absel-1153	163	24	practical	practical	ADJ
absel-1153	163	25	guidelines	guideline	NOUN
absel-1153	163	26	for	for	ADP
absel-1153	163	27	developing	develop	VERB
absel-1153	163	28	realistic	realistic	ADJ
absel-1153	163	29	parameters	parameter	NOUN
absel-1153	163	30	to	to	PART
absel-1153	163	31	use	use	VERB
absel-1153	163	32	in	in	ADP
absel-1153	163	33	the	the	DET
absel-1153	163	34	gaming	gaming	NOUN
absel-1153	163	35	environment	environment	NOUN
absel-1153	163	36	.	.	PUNCT
absel-1153	164	1	this	this	DET
absel-1153	164	2	paper	paper	NOUN
absel-1153	164	3	not	not	PART
absel-1153	164	4	only	only	ADV
absel-1153	164	5	discusses	discuss	VERB
absel-1153	164	6	modeling	modeling	NOUN
absel-1153	164	7	issues	issue	NOUN
absel-1153	164	8	,	,	PUNCT
absel-1153	164	9	but	but	CCONJ
absel-1153	164	10	it	it	PRON
absel-1153	164	11	also	also	ADV
absel-1153	164	12	provides	provide	VERB
absel-1153	164	13	the	the	DET
absel-1153	164	14	guidelines	guideline	NOUN
absel-1153	164	15	necessary	necessary	ADJ
absel-1153	164	16	to	to	PART
absel-1153	164	17	put	put	VERB
absel-1153	164	18	them	they	PRON
absel-1153	164	19	into	into	ADP
absel-1153	164	20	practice	practice	NOUN
absel-1153	164	21	.	.	PUNCT
absel-1153	165	1	the	the	DET
absel-1153	165	2	sine	sine	NOUN
absel-1153	165	3	between	between	ADP
absel-1153	165	4	simulation	simulation	NOUN
absel-1153	165	5	games	game	NOUN
absel-1153	165	6	and	and	CCONJ
absel-1153	165	7	simulations	simulation	NOUN
absel-1153	165	8	developed	develop	VERB
absel-1153	165	9	as	as	ADP
absel-1153	165	10	part	part	NOUN
absel-1153	165	11	of	of	ADP
absel-1153	165	12	a	a	DET
absel-1153	165	13	media	media	NOUN
absel-1153	165	14	planning	planning	NOUN
absel-1153	165	15	decision	decision	NOUN
absel-1153	165	16	support	support	NOUN
absel-1153	165	17	system	system	NOUN
absel-1153	165	18	is	be	AUX
absel-1153	165	19	a	a	DET
absel-1153	165	20	thin	thin	ADJ
absel-1153	165	21	one	one	NUM
absel-1153	165	22	.	.	PUNCT
absel-1153	166	1	we	we	PRON
absel-1153	166	2	would	would	AUX
absel-1153	166	3	anticipate	anticipate	VERB
absel-1153	166	4	,	,	PUNCT
absel-1153	166	5	then	then	ADV
absel-1153	166	6	,	,	PUNCT
absel-1153	166	7	that	that	SCONJ
absel-1153	166	8	the	the	DET
absel-1153	166	9	guidelines	guideline	NOUN
absel-1153	166	10	discussed	discuss	VERB
absel-1153	166	11	in	in	ADP
absel-1153	166	12	this	this	DET
absel-1153	166	13	paper	paper	NOUN
absel-1153	166	14	would	would	AUX
absel-1153	166	15	also	also	ADV
absel-1153	166	16	have	have	VERB
absel-1153	166	17	implications	implication	NOUN
absel-1153	166	18	for	for	ADP
absel-1153	166	19	commercial	commercial	ADJ
absel-1153	166	20	decision	decision	NOUN
absel-1153	166	21	support	support	NOUN
absel-1153	166	22	simulations	simulation	NOUN
absel-1153	166	23	as	as	ADV
absel-1153	166	24	well	well	ADV
absel-1153	166	25	.	.	PUNCT
absel-1153	167	1	the	the	DET
absel-1153	167	2	main	main	ADJ
absel-1153	167	3	difference	difference	NOUN
absel-1153	167	4	is	be	AUX
absel-1153	167	5	that	that	SCONJ
absel-1153	167	6	the	the	DET
absel-1153	167	7	gaming	gaming	NOUN
absel-1153	167	8	environment	environment	NOUN
absel-1153	167	9	is	be	AUX
absel-1153	167	10	much	much	ADV
absel-1153	167	11	more	more	ADJ
absel-1153	167	12	forgiving	forgiving	NOUN
absel-1153	167	13	to	to	ADP
absel-1153	167	14	‘	'	PUNCT
absel-1153	167	15	apses	apse	NOUN
absel-1153	167	16	in	in	ADP
absel-1153	167	17	accuracy	accuracy	NOUN
absel-1153	167	18	,	,	PUNCT
absel-1153	167	19	as	as	ADV
absel-1153	167	20	long	long	ADV
absel-1153	167	21	as	as	SCONJ
absel-1153	167	22	the	the	DET
absel-1153	167	23	models	model	NOUN
absel-1153	167	24	are	be	AUX
absel-1153	167	25	realistic	realistic	ADJ
absel-1153	167	26	.	.	PUNCT
absel-1153	168	1	however	however	ADV
absel-1153	168	2	,	,	PUNCT
absel-1153	168	3	we	we	PRON
absel-1153	168	4	anticipate	anticipate	VERB
absel-1153	168	5	that	that	SCONJ
absel-1153	168	6	on	on	ADP
absel-1153	168	7	-	-	PUNCT
absel-1153	168	8	going	go	VERB
absel-1153	168	9	research	research	NOUN
absel-1153	168	10	in	in	ADP
absel-1153	168	11	the	the	DET
absel-1153	168	12	area	area	NOUN
absel-1153	168	13	of	of	ADP
absel-1153	168	14	decision	decision	NOUN
absel-1153	168	15	support	support	NOUN
absel-1153	168	16	simulations	simulation	NOUN
absel-1153	168	17	will	will	AUX
absel-1153	168	18	also	also	ADV
absel-1153	168	19	have	have	VERB
absel-1153	168	20	value	value	NOUN
absel-1153	168	21	for	for	ADP
absel-1153	168	22	gamers	gamer	NOUN
absel-1153	168	23	.	.	PUNCT
absel-1153	169	1	conversely	conversely	ADV
absel-1153	169	2	,	,	PUNCT
absel-1153	169	3	gaming	gaming	NOUN
absel-1153	169	4	research	research	NOUN
absel-1153	169	5	might	might	AUX
absel-1153	169	6	prove	prove	VERB
absel-1153	169	7	valuable	valuable	ADJ
absel-1153	169	8	to	to	ADP
absel-1153	169	9	actual	actual	ADJ
absel-1153	169	10	’	'	PUNCT
absel-1153	169	11	media	medium	NOUN
absel-1153	169	12	planners	planner	NOUN
absel-1153	169	13	as	as	ADV
absel-1153	169	14	well	well	ADV
absel-1153	169	15	,	,	PUNCT
absel-1153	169	16	not	not	PART
absel-1153	169	17	only	only	ADV
absel-1153	169	18	in	in	ADP
absel-1153	169	19	the	the	DET
absel-1153	169	20	form	form	NOUN
absel-1153	169	21	of	of	ADP
absel-1153	169	22	better	well	ADJ
absel-1153	169	23	training	training	NOUN
absel-1153	169	24	tools	tool	NOUN
absel-1153	169	25	,	,	PUNCT
absel-1153	169	26	but	but	CCONJ
absel-1153	169	27	also	also	ADV
absel-1153	169	28	in	in	ADP
absel-1153	169	29	the	the	DET
absel-1153	169	30	identification	identification	NOUN
absel-1153	169	31	of	of	ADP
absel-1153	169	32	issues	issue	NOUN
absel-1153	169	33	that	that	PRON
absel-1153	169	34	needs	need	VERB
absel-1153	169	35	to	to	PART
absel-1153	169	36	be	be	AUX
absel-1153	169	37	addressed	address	VERB
absel-1153	169	38	to	to	PART
absel-1153	169	39	make	make	VERB
absel-1153	169	40	these	these	PRON
absel-1153	169	41	toots	toot	NOUN
absel-1153	169	42	more	more	ADV
absel-1153	169	43	effective	effective	ADJ
absel-1153	169	44	.	.	PUNCT
absel-1153	170	1	along	along	ADP
absel-1153	170	2	these	these	DET
absel-1153	170	3	lines	line	NOUN
absel-1153	170	4	,	,	PUNCT
absel-1153	170	5	the	the	DET
absel-1153	170	6	present	present	ADJ
absel-1153	170	7	research	research	NOUN
absel-1153	170	8	suggests	suggest	VERB
absel-1153	170	9	a	a	DET
absel-1153	170	10	number	number	NOUN
absel-1153	170	11	of	of	ADP
absel-1153	170	12	issues	issue	NOUN
absel-1153	170	13	that	that	PRON
absel-1153	170	14	need	need	VERB
absel-1153	170	15	to	to	PART
absel-1153	170	16	be	be	AUX
absel-1153	170	17	addressed	address	VERB
absel-1153	170	18	in	in	ADP
absel-1153	170	19	the	the	DET
absel-1153	170	20	interest	interest	NOUN
absel-1153	170	21	of	of	ADP
absel-1153	170	22	both	both	DET
absel-1153	170	23	gaming	gaming	NOUN
absel-1153	170	24	and	and	CCONJ
absel-1153	170	25	decision	decision	NOUN
absel-1153	170	26	support	support	NOUN
absel-1153	170	27	simulations	simulation	NOUN
absel-1153	170	28	.	.	PUNCT
absel-1153	171	1	general	general	ADJ
absel-1153	171	2	advertising	advertising	NOUN
absel-1153	171	3	exposure	exposure	NOUN
absel-1153	171	4	norms	norm	NOUN
absel-1153	171	5	as	as	SCONJ
absel-1153	171	6	noted	note	VERB
absel-1153	171	7	in	in	ADP
absel-1153	171	8	our	our	PRON
absel-1153	171	9	review	review	NOUN
absel-1153	171	10	,	,	PUNCT
absel-1153	171	11	some	some	DET
absel-1153	171	12	research	research	NOUN
absel-1153	171	13	has	have	AUX
absel-1153	171	14	been	be	AUX
absel-1153	171	15	done	do	VERB
absel-1153	171	16	.	.	PUNCT
absel-1153	172	1	however	however	ADV
absel-1153	172	2	,	,	PUNCT
absel-1153	172	3	so	so	ADV
absel-1153	172	4	far	far	ADV
absel-1153	172	5	,	,	PUNCT
absel-1153	172	6	research	research	NOUN
absel-1153	172	7	has	have	VERB
absel-1153	172	8	yet	yet	ADV
absel-1153	172	9	to	to	PART
absel-1153	172	10	fully	fully	ADV
absel-1153	172	11	address	address	VERB
absel-1153	172	12	even	even	ADV
absel-1153	172	13	the	the	DET
absel-1153	172	14	crudest	crude	ADJ
absel-1153	172	15	norms	norm	NOUN
absel-1153	172	16	for	for	ADP
absel-1153	172	17	various	various	ADJ
absel-1153	172	18	kinds	kind	NOUN
absel-1153	172	19	of	of	ADP
absel-1153	172	20	media	medium	NOUN
absel-1153	172	21	and	and	CCONJ
absel-1153	172	22	media	medium	NOUN
absel-1153	172	23	options	option	NOUN
absel-1153	172	24	.	.	PUNCT
absel-1153	173	1	at	at	ADP
absel-1153	173	2	very	very	ADV
absel-1153	173	3	least	least	ADJ
absel-1153	173	4	,	,	PUNCT
absel-1153	173	5	we	we	PRON
absel-1153	173	6	should	should	AUX
absel-1153	173	7	have	have	VERB
absel-1153	173	8	exposure	exposure	NOUN
absel-1153	173	9	norms	norm	NOUN
absel-1153	173	10	for	for	ADP
absel-1153	173	11	different	different	ADJ
absel-1153	173	12	kinds	kind	NOUN
absel-1153	173	13	of	of	ADP
absel-1153	173	14	media	medium	NOUN
absel-1153	173	15	,	,	PUNCT
absel-1153	173	16	modified	modify	VERB
absel-1153	173	17	for	for	ADP
absel-1153	173	18	major	major	ADJ
absel-1153	173	19	options	option	NOUN
absel-1153	173	20	(	(	PUNCT
absel-1153	173	21	embedded	embed	VERB
absel-1153	173	22	versus	versus	ADP
absel-1153	173	23	station	station	NOUN
absel-1153	173	24	-	-	PUNCT
absel-1153	173	25	break	break	NOUN
absel-1153	173	26	commercials	commercial	NOUN
absel-1153	173	27	,	,	PUNCT
absel-1153	173	28	daytime	daytime	NOUN
absel-1153	173	29	versus	versus	ADP
absel-1153	173	30	primetime	primetime	ADJ
absel-1153	173	31	television	television	NOUN
absel-1153	173	32	,	,	PUNCT
absel-1153	173	33	etc	etc	X
absel-1153	173	34	.	.	X
absel-1153	173	35	)	)	PUNCT
absel-1153	173	36	.	.	PUNCT
absel-1153	174	1	so	so	ADV
absel-1153	174	2	far	far	ADV
absel-1153	174	3	,	,	PUNCT
absel-1153	174	4	research	research	NOUN
absel-1153	174	5	in	in	ADP
absel-1153	174	6	this	this	DET
absel-1153	174	7	area	area	NOUN
absel-1153	174	8	has	have	AUX
absel-1153	174	9	tended	tend	VERB
absel-1153	174	10	to	to	PART
absel-1153	174	11	be	be	AUX
absel-1153	174	12	spotty	spotty	ADJ
absel-1153	174	13	(	(	PUNCT
absel-1153	174	14	addressing	address	VERB
absel-1153	174	15	only	only	ADV
absel-1153	174	16	some	some	PRON
absel-1153	174	17	of	of	ADP
absel-1153	174	18	the	the	DET
absel-1153	174	19	major	major	ADJ
absel-1153	174	20	media	medium	NOUN
absel-1153	174	21	options	option	NOUN
absel-1153	174	22	)	)	PUNCT
absel-1153	174	23	and	and	CCONJ
absel-1153	174	24	limited	limit	VERB
absel-1153	174	25	to	to	ADP
absel-1153	174	26	major	major	ADJ
absel-1153	174	27	media	medium	NOUN
absel-1153	174	28	,	,	PUNCT
absel-1153	174	29	such	such	ADJ
absel-1153	174	30	as	as	ADP
absel-1153	174	31	television	television	NOUN
absel-1153	174	32	and	and	CCONJ
absel-1153	174	33	magazines	magazine	NOUN
absel-1153	174	34	.	.	PUNCT
absel-1153	175	1	principles	principle	NOUN
absel-1153	175	2	and	and	CCONJ
absel-1153	175	3	systems	system	NOUN
absel-1153	175	4	for	for	ADP
absel-1153	175	5	estimating	estimate	VERB
absel-1153	175	6	variations	variation	NOUN
absel-1153	175	7	in	in	ADP
absel-1153	175	8	exposure	exposure	NOUN
absel-1153	175	9	norms	norm	NOUN
absel-1153	175	10	resulting	result	VERB
absel-1153	175	11	from	from	ADP
absel-1153	175	12	situational	situational	ADJ
absel-1153	175	13	factors	factor	NOUN
absel-1153	175	14	situational	situational	ADJ
absel-1153	175	15	factors	factor	NOUN
absel-1153	175	16	might	might	AUX
absel-1153	175	17	include	include	VERB
absel-1153	175	18	dimensions	dimension	NOUN
absel-1153	175	19	such	such	DET
absel-1153	175	20	the	the	DET
absel-1153	175	21	message	message	NOUN
absel-1153	175	22	,	,	PUNCT
absel-1153	175	23	media	media	NOUN
absel-1153	175	24	context	context	NOUN
absel-1153	175	25	(	(	PUNCT
absel-1153	175	26	editorial	editorial	NOUN
absel-1153	175	27	environment	environment	NOUN
absel-1153	175	28	,	,	PUNCT
absel-1153	175	29	physical	physical	ADJ
absel-1153	175	30	or	or	CCONJ
absel-1153	175	31	social	social	ADJ
absel-1153	175	32	setting	setting	NOUN
absel-1153	175	33	of	of	ADP
absel-1153	175	34	media	medium	NOUN
absel-1153	175	35	exposure	exposure	NOUN
absel-1153	175	36	,	,	PUNCT
absel-1153	175	37	layout	layout	NOUN
absel-1153	175	38	and	and	CCONJ
absel-1153	175	39	executional	executional	ADJ
absel-1153	175	40	format	format	NOUN
absel-1153	175	41	,	,	PUNCT
absel-1153	175	42	etc	etc	X
absel-1153	175	43	.	.	X
absel-1153	175	44	)	)	PUNCT
absel-1153	175	45	,	,	PUNCT
absel-1153	175	46	audience	audience	NOUN
absel-1153	175	47	member	member	NOUN
absel-1153	175	48	knowledge	knowledge	NOUN
absel-1153	175	49	and	and	CCONJ
absel-1153	175	50	experience	experience	NOUN
absel-1153	175	51	,	,	PUNCT
absel-1153	175	52	interactive	interactive	ADJ
absel-1153	175	53	media	medium	NOUN
absel-1153	175	54	/	/	SYM
absel-1153	175	55	message	message	NOUN
absel-1153	175	56	effects	effect	NOUN
absel-1153	175	57	,	,	PUNCT
absel-1153	175	58	and	and	CCONJ
absel-1153	175	59	the	the	DET
absel-1153	175	60	objectives	objective	NOUN
absel-1153	175	61	of	of	ADP
absel-1153	175	62	the	the	DET
absel-1153	175	63	campaign	campaign	NOUN
absel-1153	175	64	.	.	PUNCT
absel-1153	176	1	at	at	ADP
absel-1153	176	2	this	this	DET
absel-1153	176	3	point	point	NOUN
absel-1153	176	4	,	,	PUNCT
absel-1153	176	5	we	we	PRON
absel-1153	176	6	have	have	VERB
absel-1153	176	7	yet	yet	ADV
absel-1153	176	8	to	to	PART
absel-1153	176	9	develop	develop	VERB
absel-1153	176	10	6	6	NUM
absel-1153	176	11	developments	development	NOUN
absel-1153	176	12	in	in	ADP
absel-1153	176	13	business	business	NOUN
absel-1153	176	14	simulation	simulation	NOUN
absel-1153	176	15	&	&	CCONJ
absel-1153	176	16	experiential	experiential	ADJ
absel-1153	176	17	exercises	exercise	NOUN
absel-1153	176	18	,	,	PUNCT
absel-1153	176	19	volume	volume	NOUN
absel-1153	176	20	23	23	NUM
absel-1153	176	21	,	,	PUNCT
absel-1153	176	22	1996	1996	NUM
absel-1153	176	23	even	even	ADV
absel-1153	176	24	the	the	DET
absel-1153	176	25	most	most	ADV
absel-1153	176	26	rudimentary	rudimentary	ADJ
absel-1153	176	27	model	model	NOUN
absel-1153	176	28	of	of	ADP
absel-1153	176	29	how	how	SCONJ
absel-1153	176	30	research	research	NOUN
absel-1153	176	31	in	in	ADP
absel-1153	176	32	this	this	DET
absel-1153	176	33	area	area	NOUN
absel-1153	176	34	should	should	AUX
absel-1153	176	35	be	be	AUX
absel-1153	176	36	organized	organize	VERB
absel-1153	176	37	.	.	PUNCT
absel-1153	177	1	what	what	PRON
absel-1153	177	2	dimensions	dimension	NOUN
absel-1153	177	3	should	should	AUX
absel-1153	177	4	it	it	PRON
absel-1153	177	5	consider	consider	VERB
absel-1153	177	6	?	?	PUNCT
absel-1153	178	1	what	what	PRON
absel-1153	178	2	theoretical	theoretical	ADJ
absel-1153	178	3	bases	basis	NOUN
absel-1153	178	4	are	be	AUX
absel-1153	178	5	relevant	relevant	ADJ
absel-1153	178	6	to	to	ADP
absel-1153	178	7	the	the	DET
absel-1153	178	8	problem	problem	NOUN
absel-1153	178	9	?	?	PUNCT
absel-1153	179	1	advertising	advertising	NOUN
absel-1153	179	2	response	response	NOUN
absel-1153	179	3	functions	function	NOUN
absel-1153	179	4	existing	exist	VERB
absel-1153	179	5	research	research	NOUN
absel-1153	179	6	suggests	suggest	VERB
absel-1153	179	7	that	that	SCONJ
absel-1153	179	8	they	they	PRON
absel-1153	179	9	are	be	AUX
absel-1153	179	10	generally	generally	ADV
absel-1153	179	11	concave	concave	VERB
absel-1153	179	12	,	,	PUNCT
absel-1153	179	13	although	although	SCONJ
absel-1153	179	14	traditional	traditional	ADJ
absel-1153	179	15	wisdom	wisdom	NOUN
absel-1153	179	16	and	and	CCONJ
absel-1153	179	17	some	some	DET
absel-1153	179	18	research	research	NOUN
absel-1153	179	19	suggests	suggest	VERB
absel-1153	179	20	that	that	SCONJ
absel-1153	179	21	they	they	PRON
absel-1153	179	22	may	may	AUX
absel-1153	179	23	also	also	ADV
absel-1153	179	24	be	be	AUX
absel-1153	179	25	s	s	NOUN
absel-1153	179	26	-	-	VERB
absel-1153	179	27	shaped	shape	VERB
absel-1153	179	28	in	in	ADP
absel-1153	179	29	form	form	NOUN
absel-1153	179	30	.	.	PUNCT
absel-1153	180	1	are	be	AUX
absel-1153	180	2	there	there	PRON
absel-1153	180	3	other	other	ADJ
absel-1153	180	4	forms	form	NOUN
absel-1153	180	5	as	as	ADV
absel-1153	180	6	well	well	ADV
absel-1153	180	7	?	?	PUNCT
absel-1153	181	1	what	what	DET
absel-1153	181	2	functions	function	NOUN
absel-1153	181	3	and	and	CCONJ
absel-1153	181	4	parameters	parameter	NOUN
absel-1153	181	5	best	well	ADV
absel-1153	181	6	describe	describe	VERB
absel-1153	181	7	the	the	DET
absel-1153	181	8	response	response	NOUN
absel-1153	181	9	curves	curve	NOUN
absel-1153	181	10	.	.	PUNCT
absel-1153	182	1	in	in	ADP
absel-1153	182	2	this	this	DET
absel-1153	182	3	paper	paper	NOUN
absel-1153	182	4	,	,	PUNCT
absel-1153	182	5	we	we	PRON
absel-1153	182	6	have	have	AUX
absel-1153	182	7	suggested	suggest	VERB
absel-1153	182	8	an	an	DET
absel-1153	182	9	approach	approach	NOUN
absel-1153	182	10	for	for	ADP
absel-1153	182	11	modeling	model	VERB
absel-1153	182	12	the	the	DET
absel-1153	182	13	curve	curve	NOUN
absel-1153	182	14	,	,	PUNCT
absel-1153	182	15	drawing	draw	VERB
absel-1153	182	16	on	on	ADP
absel-1153	182	17	suggested	suggest	VERB
absel-1153	182	18	industry	industry	NOUN
absel-1153	182	19	norms	norm	NOUN
absel-1153	182	20	,	,	PUNCT
absel-1153	182	21	such	such	ADJ
absel-1153	182	22	as	as	ADP
absel-1153	182	23	the	the	DET
absel-1153	182	24	ones	one	NOUN
absel-1153	182	25	portrayed	portray	VERB
absel-1153	182	26	in	in	ADP
absel-1153	182	27	table	table	NOUN
absel-1153	182	28	1	1	NUM
absel-1153	182	29	.	.	PUNCT
absel-1153	182	30	are	be	AUX
absel-1153	182	31	these	these	DET
absel-1153	182	32	norms	norm	NOUN
absel-1153	182	33	accurate	accurate	ADJ
absel-1153	182	34	?	?	PUNCT
absel-1153	183	1	are	be	AUX
absel-1153	183	2	the	the	DET
absel-1153	183	3	factors	factor	NOUN
absel-1153	183	4	and	and	CCONJ
absel-1153	183	5	process	process	NOUN
absel-1153	183	6	by	by	ADP
absel-1153	183	7	which	which	PRON
absel-1153	183	8	they	they	PRON
absel-1153	183	9	are	be	AUX
absel-1153	183	10	modified	modify	VERB
absel-1153	183	11	(	(	PUNCT
absel-1153	183	12	table	table	NOUN
absel-1153	183	13	2	2	NUM
absel-1153	183	14	)	)	PUNCT
absel-1153	183	15	correct	correct	ADJ
absel-1153	183	16	.	.	PUNCT
absel-1153	184	1	this	this	PRON
absel-1153	184	2	calls	call	VERB
absel-1153	184	3	empirical	empirical	ADJ
absel-1153	184	4	’	'	PUNCT
absel-1153	184	5	research	research	NOUN
absel-1153	184	6	across	across	ADP
absel-1153	184	7	different	different	ADJ
absel-1153	184	8	kinds	kind	NOUN
absel-1153	184	9	of	of	ADP
absel-1153	184	10	advertising	advertising	NOUN
absel-1153	184	11	situations	situation	NOUN
absel-1153	184	12	to	to	PART
absel-1153	184	13	see	see	VERB
absel-1153	184	14	how	how	SCONJ
absel-1153	184	15	accurate	accurate	ADJ
absel-1153	184	16	and	and	CCONJ
absel-1153	184	17	robust	robust	ADJ
absel-1153	184	18	the	the	DET
absel-1153	184	19	functions	function	NOUN
absel-1153	184	20	are	be	AUX
absel-1153	184	21	.	.	PUNCT
absel-1153	185	1	validation	validation	NOUN
absel-1153	185	2	studies	study	NOUN
absel-1153	185	3	validation	validation	NOUN
absel-1153	185	4	studies	study	NOUN
absel-1153	185	5	would	would	AUX
absel-1153	185	6	presumably	presumably	ADV
absel-1153	185	7	address	address	VERB
absel-1153	185	8	each	each	DET
absel-1153	185	9	part	part	NOUN
absel-1153	185	10	of	of	ADP
absel-1153	185	11	the	the	DET
absel-1153	185	12	media	medium	NOUN
absel-1153	185	13	response	response	NOUN
absel-1153	185	14	model	model	NOUN
absel-1153	185	15	as	as	SCONJ
absel-1153	185	16	it	it	PRON
absel-1153	185	17	is	be	AUX
absel-1153	185	18	developed	develop	VERB
absel-1153	185	19	.	.	PUNCT
absel-1153	186	1	for	for	ADP
absel-1153	186	2	instance	instance	NOUN
absel-1153	186	3	,	,	PUNCT
absel-1153	186	4	models	model	NOUN
absel-1153	186	5	for	for	ADP
absel-1153	186	6	estimating	estimate	VERB
absel-1153	186	7	the	the	DET
absel-1153	186	8	shape	shape	NOUN
absel-1153	186	9	and	and	CCONJ
absel-1153	186	10	position	position	NOUN
absel-1153	186	11	of	of	ADP
absel-1153	186	12	an	an	DET
absel-1153	186	13	advertising	advertising	NOUN
absel-1153	186	14	response	response	NOUN
absel-1153	186	15	curve	curve	NOUN
absel-1153	186	16	should	should	AUX
absel-1153	186	17	clearly	clearly	ADV
absel-1153	186	18	be	be	AUX
absel-1153	186	19	tested	test	VERB
absel-1153	186	20	against	against	ADP
absel-1153	186	21	actual	actual	ADJ
absel-1153	186	22	data	datum	NOUN
absel-1153	186	23	,	,	PUNCT
absel-1153	186	24	as	as	SCONJ
absel-1153	186	25	should	should	AUX
absel-1153	186	26	models	model	VERB
absel-1153	186	27	for	for	ADP
absel-1153	186	28	estimating	estimate	VERB
absel-1153	186	29	advertising	advertising	NOUN
absel-1153	186	30	exposure	exposure	NOUN
absel-1153	186	31	,	,	PUNCT
absel-1153	186	32	given	give	VERB
absel-1153	186	33	media	medium	NOUN
absel-1153	186	34	vehicle	vehicle	NOUN
absel-1153	186	35	exposure	exposure	NOUN
absel-1153	186	36	.	.	PUNCT
absel-1153	187	1	for	for	ADP
absel-1153	187	2	a	a	DET
absel-1153	187	3	complete	complete	ADJ
absel-1153	187	4	manuscript	manuscript	NOUN
absel-1153	187	5	,	,	PUNCT
absel-1153	187	6	including	include	VERB
absel-1153	187	7	references	reference	NOUN
absel-1153	187	8	,	,	PUNCT
absel-1153	187	9	contact	contact	NOUN
absel-1153	187	10	:	:	PUNCT
absel-1153	187	11	hugh	hugh	PROPN
absel-1153	187	12	m.	m.	PROPN
absel-1153	187	13	cannon	cannon	PROPN
absel-1153	187	14	adcraft	adcraft	PROPN
absel-1153	187	15	/	/	SYM
absel-1153	187	16	simons	simons	PROPN
absel-1153	187	17	-	-	PUNCT
absel-1153	187	18	michelson	michelson	PROPN
absel-1153	187	19	professor	professor	PROPN
absel-1153	187	20	department	department	PROPN
absel-1153	187	21	of	of	ADP
absel-1153	187	22	marketing	marketing	PROPN
absel-1153	187	23	wayne	wayne	PROPN
absel-1153	187	24	state	state	PROPN
absel-1153	187	25	university	university	PROPN
absel-1153	187	26	5201	5201	NUM
absel-1153	187	27	cass	cass	PROPN
absel-1153	187	28	avenue	avenue	PROPN
absel-1153	187	29	,	,	PUNCT
absel-1153	187	30	suite	suite	NOUN
absel-1153	187	31	300	300	NUM
absel-1153	187	32	detroit	detroit	PROPN
absel-1153	187	33	,	,	PUNCT
absel-1153	187	34	mi	mi	PROPN
absel-1153	187	35	48202	48202	NUM
absel-1153	187	36	-	-	SYM
absel-1153	187	37	3930	3930	NUM
absel-1153	187	38	(	(	PUNCT
absel-1153	187	39	313	313	NUM
absel-1153	187	40	)	)	PUNCT
absel-1153	187	41	577	577	NUM
absel-1153	187	42	-	-	SYM
absel-1153	187	43	4551	4551	NUM
absel-1153	187	44	off	off	ADP
absel-1153	187	45	(	(	PUNCT
absel-1153	187	46	313	313	NUM
absel-1153	187	47	)	)	PUNCT
absel-1153	187	48	577	577	NUM
absel-1153	187	49	-	-	PUNCT
absel-1153	187	50	5486	5486	NUM
absel-1153	187	51	fax	fax	NOUN
absel-1153	187	52	e	e	NOUN
absel-1153	187	53	-	-	NOUN
absel-1153	187	54	mail	mail	NOUN
absel-1153	187	55	:	:	PUNCT
absel-1153	187	56	hughcannon@aol.com	hughcannon@aol.com	NOUN
absel-1153	187	57	7	7	NUM
absel-1153	187	58	table	table	NOUN
absel-1153	187	59	of	of	ADP
absel-1153	187	60	contents	content	NOUN
absel-1153	187	61	volume	volume	NOUN
absel-1153	187	62	23	23	NUM
absel-1153	187	63	,	,	PUNCT
absel-1153	187	64	1996	1996	NUM
absel-1153	187	65	modeling	model	VERB
absel-1153	187	66	advertising	advertising	NOUN
absel-1153	187	67	effectiveness	effectiveness	NOUN
absel-1153	187	68	simulation	simulation	NOUN
absel-1153	187	69	as	as	ADP
absel-1153	187	70	an	an	DET
absel-1153	187	71	aid	aid	NOUN
absel-1153	187	72	to	to	ADP
absel-1153	187	73	learning	learn	VERB
absel-1153	187	74	:	:	PUNCT
absel-1153	187	75	how	how	SCONJ
absel-1153	187	76	does	do	AUX
absel-1153	187	77	participation	participation	NOUN
absel-1153	187	78	influence	influence	VERB
absel-1153	187	79	the	the	DET
absel-1153	187	80	process	process	NOUN
absel-1153	187	81	?	?	PUNCT
absel-1153	188	1	administering	administer	VERB
absel-1153	188	2	business	business	NOUN
absel-1153	188	3	simulations	simulation	NOUN
absel-1153	188	4	in	in	ADP
absel-1153	188	5	transitioning	transition	VERB
absel-1153	188	6	economies	economy	NOUN
absel-1153	188	7	:	:	PUNCT
absel-1153	188	8	the	the	DET
absel-1153	188	9	introduction	introduction	NOUN
absel-1153	188	10	of	of	ADP
absel-1153	188	11	simulation	simulation	NOUN
absel-1153	188	12	gaming	gaming	NOUN
absel-1153	188	13	to	to	ADP
absel-1153	188	14	estonia	estonia	PROPN
absel-1153	188	15	business	business	PROPN
absel-1153	188	16	simulation	simulation	PROPN
absel-1153	188	17	games	game	NOUN
absel-1153	188	18	:	:	PUNCT
absel-1153	188	19	current	current	ADJ
absel-1153	188	20	usage	usage	NOUN
absel-1153	188	21	levels	level	NOUN
absel-1153	188	22	.	.	PUNCT
absel-1153	189	1	a	a	DET
absel-1153	189	2	ten	ten	NUM
absel-1153	189	3	year	year	NOUN
absel-1153	189	4	update	update	NOUN
absel-1153	189	5	the	the	DET
absel-1153	189	6	relationship	relationship	NOUN
absel-1153	189	7	between	between	ADP
absel-1153	189	8	interpersonal	interpersonal	ADJ
absel-1153	189	9	and	and	CCONJ
absel-1153	189	10	task	task	NOUN
absel-1153	189	11	cohesiveness	cohesiveness	NOUN
absel-1153	189	12	and	and	CCONJ
absel-1153	189	13	performance	performance	NOUN
absel-1153	189	14	in	in	ADP
absel-1153	189	15	a	a	DET
absel-1153	189	16	business	business	NOUN
absel-1153	189	17	simulation	simulation	NOUN
absel-1153	189	18	game	game	NOUN
absel-1153	189	19	the	the	DET
absel-1153	189	20	design	design	NOUN
absel-1153	189	21	of	of	ADP
absel-1153	189	22	an	an	DET
absel-1153	189	23	its	its	PRON
absel-1153	189	24	-	-	PUNCT
absel-1153	189	25	based	base	VERB
absel-1153	189	26	simulation	simulation	NOUN
absel-1153	189	27	:	:	PUNCT
absel-1153	189	28	a	a	DET
absel-1153	189	29	new	new	ADJ
absel-1153	189	30	epistemology	epistemology	NOUN
absel-1153	189	31	for	for	ADP
absel-1153	189	32	learning	learn	VERB
absel-1153	189	33	correlates	correlate	NOUN
absel-1153	189	34	of	of	ADP
absel-1153	189	35	learning	learn	VERB
absel-1153	189	36	in	in	ADP
absel-1153	189	37	simulations	simulation	NOUN
absel-1153	189	38	how	how	SCONJ
absel-1153	189	39	do	do	AUX
absel-1153	189	40	we	we	PRON
absel-1153	189	41	know	know	VERB
absel-1153	189	42	where	where	SCONJ
absel-1153	189	43	we	we	PRON
absel-1153	189	44	're	be	AUX
absel-1153	189	45	going	go	VERB
absel-1153	189	46	if	if	SCONJ
absel-1153	189	47	we	we	PRON
absel-1153	189	48	do	do	AUX
absel-1153	189	49	n't	not	PART
absel-1153	189	50	know	know	VERB
absel-1153	189	51	where	where	SCONJ
absel-1153	189	52	we	we	PRON
absel-1153	189	53	have	have	AUX
absel-1153	189	54	been	be	AUX
absel-1153	189	55	:	:	PUNCT
absel-1153	189	56	a	a	DET
absel-1153	189	57	review	review	NOUN
absel-1153	189	58	of	of	ADP
absel-1153	189	59	business	business	NOUN
absel-1153	189	60	simulation	simulation	NOUN
absel-1153	189	61	research	research	NOUN
absel-1153	189	62	making	make	VERB
absel-1153	189	63	cash	cash	NOUN
absel-1153	189	64	flow	flow	NOUN
absel-1153	189	65	come	come	VERB
absel-1153	189	66	alive	alive	ADJ
absel-1153	189	67	and	and	CCONJ
absel-1153	189	68	sensible	sensible	ADJ
absel-1153	189	69	in	in	ADP
absel-1153	189	70	the	the	DET
absel-1153	189	71	classroom	classroom	NOUN
absel-1153	189	72	enhancing	enhance	VERB
absel-1153	189	73	simulation	simulation	NOUN
absel-1153	189	74	learning	learn	VERB
absel-1153	189	75	through	through	ADP
absel-1153	189	76	objectives	objective	NOUN
absel-1153	189	77	and	and	CCONJ
absel-1153	189	78	decision	decision	NOUN
absel-1153	189	79	support	support	NOUN
absel-1153	189	80	systems	system	NOUN
absel-1153	189	81	an	an	DET
absel-1153	189	82	analysis	analysis	NOUN
absel-1153	189	83	of	of	ADP
absel-1153	189	84	deliberate	deliberate	ADJ
absel-1153	189	85	and	and	CCONJ
absel-1153	189	86	emergent	emergent	ADJ
absel-1153	189	87	strategies	strategy	NOUN
absel-1153	189	88	relative	relative	ADJ
absel-1153	189	89	to	to	ADP
absel-1153	189	90	porter	porter	NOUN
absel-1153	189	91	's	's	PART
absel-1153	189	92	generic	generic	ADJ
absel-1153	189	93	differentiator	differentiator	NOUN
absel-1153	189	94	and	and	CCONJ
absel-1153	189	95	cost	cost	NOUN
absel-1153	189	96	leader	leader	NOUN
absel-1153	189	97	:	:	PUNCT
absel-1153	189	98	a	a	DET
absel-1153	189	99	bias	bias	NOUN
absel-1153	189	100	and	and	CCONJ
absel-1153	189	101	variance	variance	NOUN
absel-1153	189	102	modeling	modeling	NOUN
absel-1153	189	103	approach	approach	NOUN
absel-1153	189	104	introducing	introduce	VERB
absel-1153	189	105	ethical	ethical	ADJ
absel-1153	189	106	dilemmas	dilemma	NOUN
absel-1153	189	107	into	into	ADP
absel-1153	189	108	computer	computer	NOUN
absel-1153	189	109	-	-	PUNCT
absel-1153	189	110	based	base	VERB
absel-1153	189	111	simulation	simulation	NOUN
absel-1153	189	112	exercises	exercise	VERB
absel-1153	189	113	to	to	PART
absel-1153	189	114	teach	teach	VERB
absel-1153	189	115	business	business	NOUN
absel-1153	189	116	ethics	ethic	NOUN
absel-1153	189	117	ceo	ceo	NOUN
absel-1153	189	118	strategic	strategic	ADJ
absel-1153	189	119	locus	locus	NOUN
absel-1153	189	120	of	of	ADP
absel-1153	189	121	control	control	NOUN
absel-1153	189	122	effects	effect	NOUN
absel-1153	189	123	on	on	ADP
absel-1153	189	124	game	game	NOUN
absel-1153	189	125	performance	performance	NOUN
absel-1153	189	126	and	and	CCONJ
absel-1153	189	127	playing	play	VERB
absel-1153	189	128	behavior	behavior	NOUN
absel-1153	189	129	the	the	DET
absel-1153	189	130	relational	relational	ADJ
absel-1153	189	131	database	database	NOUN
absel-1153	189	132	as	as	ADP
absel-1153	189	133	a	a	DET
absel-1153	189	134	link	link	NOUN
absel-1153	189	135	between	between	ADP
absel-1153	189	136	operations	operation	NOUN
absel-1153	189	137	and	and	CCONJ
absel-1153	189	138	cost	cost	NOUN
absel-1153	189	139	accounting	accounting	NOUN
absel-1153	189	140	goal	goal	NOUN
absel-1153	189	141	setting	set	VERB
absel-1153	189	142	over	over	ADP
absel-1153	189	143	time	time	NOUN
absel-1153	189	144	in	in	ADP
absel-1153	189	145	simulations	simulation	NOUN
absel-1153	189	146	computerized	computerize	VERB
absel-1153	189	147	business	business	NOUN
absel-1153	189	148	simulations	simulation	NOUN
absel-1153	189	149	:	:	PUNCT
absel-1153	189	150	a	a	DET
absel-1153	189	151	workshop	workshop	NOUN
absel-1153	189	152	exploring	explore	VERB
absel-1153	189	153	the	the	DET
absel-1153	189	154	tutor	tutor	NOUN
absel-1153	189	155	's	's	PART
absel-1153	189	156	role	role	NOUN
absel-1153	189	157	,	,	PUNCT
absel-1153	189	158	task	task	NOUN
absel-1153	189	159	&	&	CCONJ
absel-1153	189	160	needs	need	VERB
absel-1153	189	161	strategic	strategic	ADJ
absel-1153	189	162	analysis	analysis	NOUN
absel-1153	189	163	of	of	ADP
absel-1153	189	164	the	the	DET
absel-1153	189	165	product	product	NOUN
absel-1153	189	166	portfolio	portfolio	NOUN
absel-1153	189	167	with	with	ADP
absel-1153	189	168	the	the	DET
absel-1153	189	169	complete	complete	ADJ
absel-1153	189	170	ppa	ppa	PROPN
absel-1153	189	171	package	package	NOUN
absel-1153	189	172	:	:	PUNCT
absel-1153	189	173	a	a	DET
absel-1153	189	174	strategic	strategic	ADJ
absel-1153	189	175	market	market	NOUN
absel-1153	189	176	planning	planning	NOUN
absel-1153	189	177	tool	tool	NOUN
absel-1153	189	178	draft	draft	NOUN
absel-1153	189	179	standards	standard	NOUN
absel-1153	189	180	and	and	CCONJ
absel-1153	189	181	registration	registration	NOUN
absel-1153	189	182	procedure	procedure	NOUN
absel-1153	189	183	for	for	ADP
absel-1153	189	184	assessment	assessment	NOUN
absel-1153	189	185	instruments	instrument	NOUN
absel-1153	189	186	perspectives	perspective	NOUN
absel-1153	189	187	on	on	ADP
absel-1153	189	188	a	a	DET
absel-1153	189	189	new	new	ADJ
absel-1153	189	190	generation	generation	NOUN
absel-1153	189	191	of	of	ADP
absel-1153	189	192	business	business	NOUN
absel-1153	189	193	games	game	NOUN
absel-1153	189	194	an	an	DET
absel-1153	189	195	economic	economic	ADJ
absel-1153	189	196	multiple	multiple	ADJ
absel-1153	189	197	regression	regression	NOUN
absel-1153	189	198	case	case	NOUN
absel-1153	189	199	in	in	ADP
absel-1153	189	200	experiential	experiential	ADJ
absel-1153	189	201	learning	learning	NOUN
absel-1153	189	202	changing	change	VERB
absel-1153	189	203	institutional	institutional	ADJ
absel-1153	189	204	norms	norm	NOUN
absel-1153	189	205	and	and	CCONJ
absel-1153	189	206	behavior	behavior	NOUN
absel-1153	189	207	,	,	PUNCT
absel-1153	189	208	not	not	PART
absel-1153	189	209	culture	culture	NOUN
absel-1153	189	210	:	:	PUNCT
absel-1153	189	211	experiential	experiential	ADJ
absel-1153	189	212	learning	learning	NOUN
absel-1153	189	213	comes	come	VERB
absel-1153	189	214	to	to	ADP
absel-1153	189	215	myanmar	myanmar	PROPN
absel-1153	189	216	strategic	strategic	ADJ
absel-1153	189	217	management	management	NOUN
absel-1153	189	218	and	and	CCONJ
absel-1153	189	219	the	the	DET
absel-1153	189	220	case	case	NOUN
absel-1153	189	221	method	method	NOUN
absel-1153	189	222	:	:	PUNCT
absel-1153	189	223	survey	survey	NOUN
absel-1153	189	224	and	and	CCONJ
absel-1153	189	225	evaluation	evaluation	NOUN
absel-1153	189	226	individual	individual	ADJ
absel-1153	189	227	differences	difference	NOUN
absel-1153	189	228	in	in	ADP
absel-1153	189	229	internet	internet	NOUN
absel-1153	189	230	attitude	attitude	NOUN
absel-1153	189	231	and	and	CCONJ
absel-1153	189	232	use	use	VERB
absel-1153	189	233	long	long	ADV
absel-1153	189	234	live	live	VERB
absel-1153	189	235	the	the	DET
absel-1153	189	236	plan	plan	NOUN
absel-1153	189	237	or	or	CCONJ
absel-1153	189	238	should	should	AUX
absel-1153	189	239	it	it	PRON
absel-1153	189	240	?	?	PUNCT
absel-1153	190	1	examining	examine	VERB
absel-1153	190	2	the	the	DET
absel-1153	190	3	impact	impact	NOUN
absel-1153	190	4	of	of	ADP
absel-1153	190	5	detailed	detailed	ADJ
absel-1153	190	6	strategic	strategic	ADJ
absel-1153	190	7	plans	plan	NOUN
absel-1153	190	8	on	on	ADP
absel-1153	190	9	organizational	organizational	ADJ
absel-1153	190	10	performance	performance	NOUN
absel-1153	190	11	do	do	AUX
absel-1153	190	12	your	your	PRON
absel-1153	190	13	students	student	NOUN
absel-1153	190	14	really	really	ADV
absel-1153	190	15	read	read	VERB
absel-1153	190	16	the	the	DET
absel-1153	190	17	manual	manual	NOUN
absel-1153	190	18	?	?	PUNCT
absel-1153	191	1	a	a	DET
absel-1153	191	2	computerized	computerized	ADJ
absel-1153	191	3	contextual	contextual	ADJ
absel-1153	191	4	tool	tool	NOUN
absel-1153	191	5	as	as	ADP
absel-1153	191	6	a	a	DET
absel-1153	191	7	surrogate	surrogate	NOUN
absel-1153	191	8	for	for	ADP
absel-1153	191	9	the	the	DET
absel-1153	191	10	traditional	traditional	ADJ
absel-1153	191	11	student	student	NOUN
absel-1153	191	12	manual	manual	NOUN
absel-1153	191	13	pilot	pilot	NOUN
absel-1153	191	14	analyses	analysis	NOUN
absel-1153	191	15	of	of	ADP
absel-1153	191	16	self	self	NOUN
absel-1153	191	17	-	-	PUNCT
absel-1153	191	18	peer	peer	NOUN
absel-1153	191	19	evaluations	evaluation	NOUN
absel-1153	191	20	in	in	ADP
absel-1153	191	21	an	an	DET
absel-1153	191	22	experiential	experiential	ADJ
absel-1153	191	23	-	-	PUNCT
absel-1153	191	24	exercise	exercise	NOUN
absel-1153	191	25	human	human	ADJ
absel-1153	191	26	resources	resource	NOUN
absel-1153	191	27	management	management	NOUN
absel-1153	191	28	course	course	NOUN
absel-1153	191	29	leader	leader	NOUN
absel-1153	191	30	behavior	behavior	NOUN
absel-1153	191	31	feedback	feedback	NOUN
absel-1153	191	32	:	:	PUNCT
absel-1153	191	33	a	a	DET
absel-1153	191	34	learning	learn	VERB
absel-1153	191	35	exercise	exercise	NOUN
absel-1153	191	36	dilemma	dilemma	NOUN
absel-1153	191	37	-	-	PUNCT
absel-1153	191	38	dilemma	dilemma	NOUN
absel-1153	191	39	:	:	PUNCT
absel-1153	191	40	an	an	DET
absel-1153	191	41	exercise	exercise	NOUN
absel-1153	191	42	for	for	ADP
absel-1153	191	43	teaching	teaching	NOUN
absel-1153	191	44	significance	significance	NOUN
absel-1153	191	45	of	of	ADP
absel-1153	191	46	communication	communication	NOUN
absel-1153	191	47	computer	computer	NOUN
absel-1153	191	48	mediated	mediate	VERB
absel-1153	191	49	conferencing	conferencing	NOUN
absel-1153	191	50	:	:	PUNCT
absel-1153	191	51	technology	technology	NOUN
absel-1153	191	52	and	and	CCONJ
absel-1153	191	53	classroom	classroom	NOUN
absel-1153	191	54	learning	learning	NOUN
absel-1153	191	55	multimedia	multimedia	NOUN
absel-1153	191	56	in	in	ADP
absel-1153	191	57	the	the	DET
absel-1153	191	58	workplace	workplace	NOUN
absel-1153	191	59	:	:	PUNCT
absel-1153	191	60	who	who	PRON
absel-1153	191	61	is	be	AUX
absel-1153	191	62	really	really	ADV
absel-1153	191	63	using	use	VERB
absel-1153	191	64	it	it	PRON
absel-1153	191	65	and	and	CCONJ
absel-1153	191	66	where	where	SCONJ
absel-1153	191	67	is	be	AUX
absel-1153	191	68	it	it	PRON
absel-1153	191	69	headed	head	VERB
absel-1153	191	70	?	?	PUNCT
absel-1153	192	1	using	use	VERB
absel-1153	192	2	experiential	experiential	ADJ
absel-1153	192	3	exercises	exercise	NOUN
absel-1153	192	4	for	for	ADP
absel-1153	192	5	collecting	collect	VERB
absel-1153	192	6	research	research	NOUN
absel-1153	192	7	data	datum	NOUN
absel-1153	192	8	:	:	PUNCT
absel-1153	192	9	integrating	integrate	VERB
absel-1153	192	10	teaching	teaching	NOUN
absel-1153	192	11	and	and	CCONJ
absel-1153	192	12	research	research	NOUN
absel-1153	192	13	interactive	interactive	ADJ
absel-1153	192	14	distance	distance	NOUN
absel-1153	192	15	learning	learning	NOUN
absel-1153	192	16	as	as	ADP
absel-1153	192	17	a	a	DET
absel-1153	192	18	tool	tool	NOUN
absel-1153	192	19	in	in	ADP
absel-1153	192	20	a	a	DET
absel-1153	192	21	college	college	NOUN
absel-1153	192	22	's	's	PART
absel-1153	192	23	theory	theory	NOUN
absel-1153	192	24	and	and	CCONJ
absel-1153	192	25	practice	practice	VERB
absel-1153	192	26	the	the	DET
absel-1153	192	27	president	president	NOUN
absel-1153	192	28	's	's	PART
absel-1153	192	29	decision	decision	NOUN
absel-1153	192	30	:	:	PUNCT
absel-1153	192	31	an	an	DET
absel-1153	192	32	experiential	experiential	ADJ
absel-1153	192	33	exercise	exercise	NOUN
absel-1153	192	34	in	in	ADP
absel-1153	192	35	decision	decision	NOUN
absel-1153	192	36	making	make	VERB
absel-1153	192	37	integrating	integrate	VERB
absel-1153	192	38	computer	computer	NOUN
absel-1153	192	39	literacy	literacy	NOUN
absel-1153	192	40	skills	skill	NOUN
absel-1153	192	41	in	in	ADP
absel-1153	192	42	the	the	DET
absel-1153	192	43	undergraduate	undergraduate	NOUN
absel-1153	192	44	curriculum	curriculum	NOUN
absel-1153	192	45	:	:	PUNCT
absel-1153	192	46	the	the	DET
absel-1153	192	47	advanced	advanced	ADJ
absel-1153	192	48	accounting	accounting	NOUN
absel-1153	192	49	experiment	experiment	NOUN
absel-1153	192	50	imperatives	imperative	NOUN
absel-1153	192	51	for	for	ADP
absel-1153	192	52	the	the	DET
absel-1153	192	53	transfer	transfer	NOUN
absel-1153	192	54	of	of	ADP
absel-1153	192	55	experience	experience	NOUN
absel-1153	192	56	-	-	PUNCT
absel-1153	192	57	based	base	VERB
absel-1153	192	58	training	training	NOUN
absel-1153	192	59	deciding	decide	VERB
absel-1153	192	60	how	how	SCONJ
absel-1153	192	61	to	to	PART
absel-1153	192	62	decide	decide	VERB
absel-1153	192	63	the	the	DET
absel-1153	192	64	internet	internet	NOUN
absel-1153	192	65	as	as	ADP
absel-1153	192	66	a	a	DET
absel-1153	192	67	pedagogical	pedagogical	ADJ
absel-1153	192	68	tool	tool	NOUN
absel-1153	192	69	internet	internet	NOUN
absel-1153	192	70	scavenger	scavenger	NOUN
absel-1153	192	71	hunt	hunt	NOUN
absel-1153	192	72	two	two	NUM
absel-1153	192	73	management	management	NOUN
absel-1153	192	74	exercises	exercise	NOUN
absel-1153	192	75	based	base	VERB
absel-1153	192	76	on	on	ADP
absel-1153	192	77	committee	committee	NOUN
absel-1153	192	78	work	work	NOUN
absel-1153	192	79	multimedia	multimedia	NOUN
absel-1153	192	80	in	in	ADP
absel-1153	192	81	the	the	DET
absel-1153	192	82	year	year	NOUN
absel-1153	192	83	2000	2000	NUM
absel-1153	192	84	:	:	PUNCT
absel-1153	192	85	how	how	SCONJ
absel-1153	192	86	will	will	AUX
absel-1153	192	87	it	it	PRON
absel-1153	192	88	affect	affect	VERB
absel-1153	192	89	our	our	PRON
absel-1153	192	90	lives	life	NOUN
absel-1153	192	91	?	?	PUNCT
absel-1153	193	1	bootstrap	bootstrap	NOUN
absel-1153	193	2	benefit	benefit	NOUN
absel-1153	193	3	segmentation	segmentation	NOUN
absel-1153	193	4	:	:	PUNCT
absel-1153	193	5	finally	finally	ADV
absel-1153	193	6	a	a	DET
absel-1153	193	7	way	way	NOUN
absel-1153	193	8	to	to	PART
absel-1153	193	9	teach	teach	VERB
absel-1153	193	10	benefit	benefit	NOUN
absel-1153	193	11	segmentation	segmentation	NOUN
absel-1153	193	12	without	without	ADP
absel-1153	193	13	primary	primary	ADJ
absel-1153	193	14	data	datum	NOUN
absel-1153	193	15	or	or	CCONJ
absel-1153	193	16	those	those	DET
absel-1153	193	17	fancy	fancy	ADJ
absel-1153	193	18	statistical	statistical	ADJ
absel-1153	193	19	methods	method	NOUN
absel-1153	193	20	multimedia	multimedia	NOUN
absel-1153	193	21	and	and	CCONJ
absel-1153	193	22	learning	learning	NOUN
absel-1153	193	23	:	:	PUNCT
absel-1153	193	24	is	be	AUX
absel-1153	193	25	there	there	PRON
absel-1153	193	26	a	a	DET
absel-1153	193	27	connection	connection	NOUN
absel-1153	193	28	?	?	PUNCT
absel-1153	194	1	a	a	DET
absel-1153	194	2	changing	change	VERB
absel-1153	194	3	business	business	NOUN
absel-1153	194	4	policy	policy	NOUN
absel-1153	194	5	collaborative	collaborative	ADJ
absel-1153	194	6	learning	learn	VERB
absel-1153	194	7	through	through	ADP
absel-1153	194	8	real	real	ADJ
absel-1153	194	9	-	-	PUNCT
absel-1153	194	10	life	life	NOUN
absel-1153	194	11	assignments	assignment	NOUN
absel-1153	194	12	in	in	ADP
absel-1153	194	13	accounting	accounting	NOUN
absel-1153	194	14	classes	class	NOUN
absel-1153	194	15	the	the	DET
absel-1153	194	16	necessity	necessity	NOUN
absel-1153	194	17	of	of	ADP
absel-1153	194	18	incorporating	incorporate	VERB
absel-1153	194	19	local	local	ADJ
absel-1153	194	20	cultural	cultural	ADJ
absel-1153	194	21	aspects	aspect	NOUN
absel-1153	194	22	into	into	ADP
absel-1153	194	23	international	international	ADJ
absel-1153	194	24	business	business	NOUN
absel-1153	194	25	experiential	experiential	ADJ
absel-1153	194	26	exercises	exercise	NOUN
absel-1153	194	27	utilizing	utilize	VERB
absel-1153	194	28	cultural	cultural	ADJ
absel-1153	194	29	and	and	CCONJ
absel-1153	194	30	international	international	ADJ
absel-1153	194	31	landmark	landmark	NOUN
absel-1153	194	32	constructs	construct	NOUN
absel-1153	194	33	to	to	PART
absel-1153	194	34	assess	assess	VERB
absel-1153	194	35	business	business	NOUN
absel-1153	194	36	student	student	NOUN
absel-1153	194	37	's	's	PART
absel-1153	194	38	international	international	ADJ
absel-1153	194	39	awareness	awareness	NOUN
absel-1153	194	40	legal	legal	ADJ
absel-1153	194	41	issues	issue	NOUN
absel-1153	194	42	related	relate	VERB
absel-1153	194	43	to	to	ADP
absel-1153	194	44	the	the	DET
absel-1153	194	45	use	use	NOUN
absel-1153	194	46	of	of	ADP
absel-1153	194	47	application	application	NOUN
absel-1153	194	48	blanks	blank	NOUN
absel-1153	194	49	:	:	PUNCT
absel-1153	194	50	an	an	DET
absel-1153	194	51	experiential	experiential	ADJ
absel-1153	194	52	exercise	exercise	NOUN
absel-1153	194	53	the	the	DET
absel-1153	194	54	family	family	NOUN
absel-1153	194	55	in	in	ADP
absel-1153	194	56	the	the	DET
absel-1153	194	57	classroom	classroom	NOUN
absel-1153	194	58	:	:	PUNCT
absel-1153	194	59	an	an	DET
absel-1153	194	60	experiential	experiential	ADJ
absel-1153	194	61	exercise	exercise	NOUN
absel-1153	194	62	for	for	ADP
absel-1153	194	63	teaching	teaching	NOUN
absel-1153	194	64	issues	issue	NOUN
absel-1153	194	65	related	relate	VERB
absel-1153	194	66	to	to	ADP
absel-1153	194	67	expatriate	expatriate	ADJ
absel-1153	194	68	assignments	assignment	NOUN
absel-1153	194	69	using	use	VERB
absel-1153	194	70	internet	internet	NOUN
absel-1153	194	71	resources	resource	NOUN
absel-1153	194	72	to	to	PART
absel-1153	194	73	enhance	enhance	VERB
absel-1153	194	74	teaching	teaching	NOUN
absel-1153	194	75	of	of	ADP
absel-1153	194	76	information	information	NOUN
absel-1153	194	77	systems	system	NOUN
absel-1153	194	78	courses	course	NOUN
absel-1153	194	79	:	:	PUNCT
absel-1153	194	80	a	a	DET
absel-1153	194	81	demonstration	demonstration	NOUN
absel-1153	194	82	proposal	proposal	NOUN
absel-1153	194	83	chalkboards	chalkboard	NOUN
absel-1153	194	84	to	to	ADP
absel-1153	194	85	chipboards	chipboard	NOUN
absel-1153	194	86	for	for	ADP
absel-1153	194	87	teachers	teacher	NOUN
absel-1153	194	88	and	and	CCONJ
absel-1153	194	89	consultants	consultant	NOUN
absel-1153	194	90	how	how	SCONJ
absel-1153	194	91	do	do	AUX
absel-1153	194	92	we	we	PRON
absel-1153	194	93	measure	measure	VERB
absel-1153	194	94	the	the	DET
absel-1153	194	95	learning	learning	NOUN
absel-1153	194	96	in	in	ADP
absel-1153	194	97	experiential	experiential	ADJ
absel-1153	194	98	learning	learning	NOUN
absel-1153	194	99	and	and	CCONJ
absel-1153	194	100	how	how	SCONJ
absel-1153	194	101	do	do	AUX
absel-1153	194	102	we	we	PRON
absel-1153	194	103	best	well	ADV
absel-1153	194	104	simulate	simulate	VERB
absel-1153	194	105	it	it	PRON
absel-1153	194	106	?	?	PUNCT