id	sid	tid	token	lemma	pos
absel-1193	1	1	bootstrap	bootstrap	NOUN
absel-1193	1	2	benefit	benefit	NOUN
absel-1193	1	3	segmentation	segmentation	NOUN
absel-1193	1	4	:	:	PUNCT
absel-1193	1	5	finally	finally	ADV
absel-1193	1	6	,	,	PUNCT
absel-1193	1	7	a	a	DET
absel-1193	1	8	way	way	NOUN
absel-1193	1	9	to	to	PART
absel-1193	1	10	teach	teach	VERB
absel-1193	1	11	benefit	benefit	NOUN
absel-1193	1	12	segmentation	segmentation	NOUN
absel-1193	1	13	without	without	ADP
absel-1193	1	14	primary	primary	ADJ
absel-1193	1	15	data	datum	NOUN
absel-1193	1	16	or	or	CCONJ
absel-1193	1	17	those	those	DET
absel-1193	1	18	fancy	fancy	ADJ
absel-1193	1	19	statistica	statistica	PROPN
absel-1193	1	20	...	...	PUNCT
absel-1193	1	21	developments	development	NOUN
absel-1193	1	22	in	in	ADP
absel-1193	1	23	business	business	NOUN
absel-1193	1	24	simulation	simulation	NOUN
absel-1193	1	25	&	&	CCONJ
absel-1193	1	26	experiential	experiential	ADJ
absel-1193	1	27	exercises	exercise	NOUN
absel-1193	1	28	,	,	PUNCT
absel-1193	1	29	volume	volume	NOUN
absel-1193	1	30	23	23	NUM
absel-1193	1	31	,	,	PUNCT
absel-1193	1	32	1996	1996	NUM
absel-1193	1	33	bootstrap	bootstrap	NOUN
absel-1193	1	34	benefit	benefit	NOUN
absel-1193	1	35	segmentation	segmentation	NOUN
absel-1193	1	36	:	:	PUNCT
absel-1193	1	37	finally	finally	ADV
absel-1193	1	38	,	,	PUNCT
absel-1193	1	39	a	a	DET
absel-1193	1	40	way	way	NOUN
absel-1193	1	41	to	to	PART
absel-1193	1	42	teach	teach	VERB
absel-1193	1	43	benefit	benefit	NOUN
absel-1193	1	44	segmentation	segmentation	NOUN
absel-1193	1	45	without	without	ADP
absel-1193	1	46	primary	primary	ADJ
absel-1193	1	47	data	datum	NOUN
absel-1193	1	48	or	or	CCONJ
absel-1193	1	49	those	those	DET
absel-1193	1	50	fancy	fancy	ADJ
absel-1193	1	51	statistical	statistical	ADJ
absel-1193	1	52	methods	method	NOUN
absel-1193	1	53	john	john	PROPN
absel-1193	1	54	a.	a.	PROPN
absel-1193	1	55	schibrowsky	schibrowsky	PROPN
absel-1193	1	56	,	,	PUNCT
absel-1193	1	57	university	university	PROPN
absel-1193	1	58	of	of	ADP
absel-1193	1	59	nevada	nevada	PROPN
absel-1193	1	60	-	-	PUNCT
absel-1193	1	61	las	las	PROPN
absel-1193	1	62	vegas	vegas	PROPN
absel-1193	1	63	james	james	PROPN
absel-1193	1	64	w.	w.	PROPN
absel-1193	1	65	peltier	peltier	PROPN
absel-1193	1	66	,	,	PUNCT
absel-1193	1	67	university	university	PROPN
absel-1193	1	68	of	of	ADP
absel-1193	1	69	wisconsin	wisconsin	PROPN
absel-1193	1	70	-	-	PUNCT
absel-1193	1	71	whitewater	whitewater	NOUN
absel-1193	1	72	robert	robert	PROPN
absel-1193	1	73	h.	h.	PROPN
absel-1193	1	74	collins	collins	PROPN
absel-1193	1	75	,	,	PUNCT
absel-1193	1	76	university	university	PROPN
absel-1193	1	77	of	of	ADP
absel-1193	1	78	nevada	nevada	PROPN
absel-1193	1	79	-	-	PUNCT
absel-1193	1	80	las	las	PROPN
absel-1193	1	81	vegas	vegas	PROPN
absel-1193	1	82	abstract	abstract	NOUN
absel-1193	1	83	this	this	DET
absel-1193	1	84	article	article	NOUN
absel-1193	1	85	introduces	introduce	VERB
absel-1193	1	86	an	an	DET
absel-1193	1	87	experiential	experiential	ADJ
absel-1193	1	88	learning	learning	NOUN
absel-1193	1	89	activity	activity	NOUN
absel-1193	1	90	designed	design	VERB
absel-1193	1	91	to	to	PART
absel-1193	1	92	provide	provide	VERB
absel-1193	1	93	business	business	NOUN
absel-1193	1	94	students	student	NOUN
absel-1193	1	95	with	with	ADP
absel-1193	1	96	an	an	DET
absel-1193	1	97	understanding	understanding	NOUN
absel-1193	1	98	of	of	ADP
absel-1193	1	99	benefit	benefit	NOUN
absel-1193	1	100	segmentation	segmentation	NOUN
absel-1193	1	101	,	,	PUNCT
absel-1193	1	102	product	product	NOUN
absel-1193	1	103	positioning	positioning	NOUN
absel-1193	1	104	and	and	CCONJ
absel-1193	1	105	target	target	NOUN
absel-1193	1	106	markets	market	NOUN
absel-1193	1	107	.	.	PUNCT
absel-1193	2	1	this	this	DET
absel-1193	2	2	“	"	PUNCT
absel-1193	2	3	bootstrap	bootstrap	NOUN
absel-1193	2	4	benefit	benefit	NOUN
absel-1193	2	5	segmentation	segmentation	NOUN
absel-1193	2	6	”	"	PUNCT
absel-1193	2	7	method	method	NOUN
absel-1193	2	8	can	can	AUX
absel-1193	2	9	be	be	AUX
absel-1193	2	10	taught	teach	VERB
absel-1193	2	11	without	without	ADP
absel-1193	2	12	the	the	DET
absel-1193	2	13	need	need	NOUN
absel-1193	2	14	for	for	ADP
absel-1193	2	15	primary	primary	ADJ
absel-1193	2	16	data	datum	NOUN
absel-1193	2	17	.	.	PUNCT
absel-1193	3	1	it	it	PRON
absel-1193	3	2	makes	make	VERB
absel-1193	3	3	benefit	benefit	NOUN
absel-1193	3	4	segmentation	segmentation	NOUN
absel-1193	3	5	available	available	ADJ
absel-1193	3	6	as	as	ADP
absel-1193	3	7	a	a	DET
absel-1193	3	8	short	short	ADJ
absel-1193	3	9	-	-	PUNCT
absel-1193	3	10	term	term	NOUN
absel-1193	3	11	experiential	experiential	ADJ
absel-1193	3	12	activity	activity	NOUN
absel-1193	3	13	.	.	PUNCT
absel-1193	4	1	introduction	introduction	NOUN
absel-1193	4	2	the	the	DET
absel-1193	4	3	purpose	purpose	NOUN
absel-1193	4	4	of	of	ADP
absel-1193	4	5	this	this	DET
absel-1193	4	6	article	article	NOUN
absel-1193	4	7	is	be	AUX
absel-1193	4	8	to	to	PART
absel-1193	4	9	discuss	discuss	VERB
absel-1193	4	10	a	a	DET
absel-1193	4	11	benefit	benefit	NOUN
absel-1193	4	12	segmentation	segmentation	NOUN
absel-1193	4	13	experiential	experiential	ADJ
absel-1193	4	14	learning	learning	NOUN
absel-1193	4	15	activity	activity	NOUN
absel-1193	4	16	that	that	PRON
absel-1193	4	17	has	have	AUX
absel-1193	4	18	proven	prove	VERB
absel-1193	4	19	quite	quite	ADV
absel-1193	4	20	successful	successful	ADJ
absel-1193	4	21	in	in	ADP
absel-1193	4	22	enhancing	enhance	VERB
absel-1193	4	23	students	student	NOUN
absel-1193	4	24	’	’	PART
absel-1193	4	25	understanding	understanding	NOUN
absel-1193	4	26	of	of	ADP
absel-1193	4	27	segmentation	segmentation	NOUN
absel-1193	4	28	,	,	PUNCT
absel-1193	4	29	product	product	NOUN
absel-1193	4	30	positioning	positioning	NOUN
absel-1193	4	31	,	,	PUNCT
absel-1193	4	32	and	and	CCONJ
absel-1193	4	33	target	target	NOUN
absel-1193	4	34	markets	market	NOUN
absel-1193	4	35	.	.	PUNCT
absel-1193	5	1	this	this	DET
absel-1193	5	2	approach	approach	NOUN
absel-1193	5	3	does	do	AUX
absel-1193	5	4	not	not	PART
absel-1193	5	5	require	require	VERB
absel-1193	5	6	the	the	DET
absel-1193	5	7	use	use	NOUN
absel-1193	5	8	of	of	ADP
absel-1193	5	9	primary	primary	ADJ
absel-1193	5	10	data	datum	NOUN
absel-1193	5	11	or	or	CCONJ
absel-1193	5	12	those	those	DET
absel-1193	5	13	fancy	fancy	ADJ
absel-1193	5	14	statistical	statistical	ADJ
absel-1193	5	15	analysis	analysis	NOUN
absel-1193	5	16	tools	tool	NOUN
absel-1193	5	17	often	often	ADV
absel-1193	5	18	associated	associate	VERB
absel-1193	5	19	with	with	ADP
absel-1193	5	20	benefit	benefit	NOUN
absel-1193	5	21	segmentation	segmentation	NOUN
absel-1193	5	22	.	.	PUNCT
absel-1193	6	1	moreover	moreover	ADV
absel-1193	6	2	,	,	PUNCT
absel-1193	6	3	this	this	DET
absel-1193	6	4	activity	activity	NOUN
absel-1193	6	5	can	can	AUX
absel-1193	6	6	be	be	AUX
absel-1193	6	7	done	do	VERB
absel-1193	6	8	in	in	ADP
absel-1193	6	9	one	one	NUM
absel-1193	6	10	or	or	CCONJ
absel-1193	6	11	two	two	NUM
absel-1193	6	12	class	class	NOUN
absel-1193	6	13	meetings	meeting	NOUN
absel-1193	6	14	or	or	CCONJ
absel-1193	6	15	as	as	ADP
absel-1193	6	16	an	an	DET
absel-1193	6	17	outside	outside	NOUN
absel-1193	6	18	of	of	ADP
absel-1193	6	19	class	class	NOUN
absel-1193	6	20	assignment	assignment	NOUN
absel-1193	6	21	.	.	PUNCT
absel-1193	7	1	benefit	benefit	NOUN
absel-1193	7	2	segmentation	segmentation	NOUN
absel-1193	7	3	steps	step	VERB
absel-1193	7	4	the	the	DET
absel-1193	7	5	steps	step	NOUN
absel-1193	7	6	presented	present	VERB
absel-1193	7	7	below	below	ADV
absel-1193	7	8	have	have	VERB
absel-1193	7	9	a	a	DET
absel-1193	7	10	proven	prove	VERB
absel-1193	7	11	track	track	NOUN
absel-1193	7	12	record	record	NOUN
absel-1193	7	13	in	in	ADP
absel-1193	7	14	both	both	DET
absel-1193	7	15	classroom	classroom	NOUN
absel-1193	7	16	activities	activity	NOUN
absel-1193	7	17	and	and	CCONJ
absel-1193	7	18	in	in	ADP
absel-1193	7	19	consulting	consulting	NOUN
absel-1193	7	20	projects	project	NOUN
absel-1193	7	21	.	.	PUNCT
absel-1193	8	1	they	they	PRON
absel-1193	8	2	are	be	AUX
absel-1193	8	3	the	the	DET
absel-1193	8	4	result	result	NOUN
absel-1193	8	5	of	of	ADP
absel-1193	8	6	numerous	numerous	ADJ
absel-1193	8	7	segmentation	segmentation	NOUN
absel-1193	8	8	projects	project	NOUN
absel-1193	8	9	in	in	ADP
absel-1193	8	10	product	product	NOUN
absel-1193	8	11	categories	category	NOUN
absel-1193	8	12	ranging	range	VERB
absel-1193	8	13	from	from	ADP
absel-1193	8	14	breakfast	breakfast	NOUN
absel-1193	8	15	cereals	cereal	NOUN
absel-1193	8	16	to	to	ADP
absel-1193	8	17	leasing	lease	VERB
absel-1193	8	18	a	a	DET
absel-1193	8	19	parking	parking	NOUN
absel-1193	8	20	lot	lot	NOUN
absel-1193	8	21	at	at	ADP
absel-1193	8	22	an	an	DET
absel-1193	8	23	event	event	NOUN
absel-1193	8	24	center	center	NOUN
absel-1193	8	25	.	.	PUNCT
absel-1193	9	1	through	through	ADP
absel-1193	9	2	all	all	DET
absel-1193	9	3	these	these	DET
absel-1193	9	4	projects	project	NOUN
absel-1193	9	5	,	,	PUNCT
absel-1193	9	6	the	the	DET
absel-1193	9	7	process	process	NOUN
absel-1193	9	8	has	have	AUX
absel-1193	9	9	proven	prove	VERB
absel-1193	9	10	to	to	PART
absel-1193	9	11	be	be	AUX
absel-1193	9	12	extremely	extremely	ADV
absel-1193	9	13	adaptable	adaptable	ADJ
absel-1193	9	14	.	.	PUNCT
absel-1193	10	1	step	step	NOUN
absel-1193	10	2	1	1	NUM
absel-1193	10	3	:	:	PUNCT
absel-1193	10	4	define	define	VERB
absel-1193	10	5	the	the	DET
absel-1193	10	6	product	product	NOUN
absel-1193	10	7	category	category	NOUN
absel-1193	10	8	.	.	PUNCT
absel-1193	11	1	first	first	ADV
absel-1193	11	2	,	,	PUNCT
absel-1193	11	3	the	the	DET
absel-1193	11	4	product	product	NOUN
absel-1193	11	5	category	category	NOUN
absel-1193	11	6	must	must	AUX
absel-1193	11	7	be	be	AUX
absel-1193	11	8	defined	define	VERB
absel-1193	11	9	.	.	PUNCT
absel-1193	12	1	this	this	PRON
absel-1193	12	2	establishes	establish	VERB
absel-1193	12	3	the	the	DET
absel-1193	12	4	boundary	boundary	NOUN
absel-1193	12	5	of	of	ADP
absel-1193	12	6	products	product	NOUN
absel-1193	12	7	and	and	CCONJ
absel-1193	12	8	customers	customer	NOUN
absel-1193	12	9	that	that	PRON
absel-1193	12	10	will	will	AUX
absel-1193	12	11	be	be	AUX
absel-1193	12	12	considered	consider	VERB
absel-1193	12	13	in	in	ADP
absel-1193	12	14	the	the	DET
absel-1193	12	15	analysis	analysis	NOUN
absel-1193	12	16	.	.	PUNCT
absel-1193	13	1	step	step	NOUN
absel-1193	13	2	2	2	NUM
absel-1193	13	3	:	:	PUNCT
absel-1193	13	4	examine	examine	VERB
absel-1193	13	5	the	the	DET
absel-1193	13	6	focal	focal	ADJ
absel-1193	13	7	behavior	behavior	NOUN
absel-1193	13	8	that	that	PRON
absel-1193	13	9	prompts	prompt	VERB
absel-1193	13	10	the	the	DET
absel-1193	13	11	usage	usage	NOUN
absel-1193	13	12	of	of	ADP
absel-1193	13	13	the	the	DET
absel-1193	13	14	product	product	NOUN
absel-1193	13	15	.	.	PUNCT
absel-1193	14	1	this	this	DET
absel-1193	14	2	step	step	NOUN
absel-1193	14	3	attempts	attempt	VERB
absel-1193	14	4	to	to	PART
absel-1193	14	5	answer	answer	VERB
absel-1193	14	6	the	the	DET
absel-1193	14	7	question	question	NOUN
absel-1193	14	8	,	,	PUNCT
absel-1193	14	9	“	"	PUNCT
absel-1193	14	10	why	why	SCONJ
absel-1193	14	11	do	do	AUX
absel-1193	14	12	consumers	consumer	NOUN
absel-1193	14	13	buy	buy	VERB
absel-1193	14	14	this	this	DET
absel-1193	14	15	product	product	NOUN
absel-1193	14	16	?	?	PUNCT
absel-1193	14	17	”	"	PUNCT
absel-1193	14	18	students	student	NOUN
absel-1193	14	19	must	must	AUX
absel-1193	14	20	identify	identify	VERB
absel-1193	14	21	who	who	PRON
absel-1193	14	22	purchases	purchase	VERB
absel-1193	14	23	and	and	CCONJ
absel-1193	14	24	uses	use	VERB
absel-1193	14	25	the	the	DET
absel-1193	14	26	product	product	NOUN
absel-1193	14	27	,	,	PUNCT
absel-1193	14	28	when	when	SCONJ
absel-1193	14	29	the	the	DET
absel-1193	14	30	product	product	NOUN
absel-1193	14	31	is	be	AUX
absel-1193	14	32	used	use	VERB
absel-1193	14	33	,	,	PUNCT
absel-1193	14	34	how	how	SCONJ
absel-1193	14	35	often	often	ADV
absel-1193	14	36	is	be	AUX
absel-1193	14	37	it	it	PRON
absel-1193	14	38	used	use	VERB
absel-1193	14	39	,	,	PUNCT
absel-1193	14	40	how	how	SCONJ
absel-1193	14	41	is	be	AUX
absel-1193	14	42	it	it	PRON
absel-1193	14	43	used	use	VERB
absel-1193	14	44	,	,	PUNCT
absel-1193	14	45	and	and	CCONJ
absel-1193	14	46	why	why	SCONJ
absel-1193	14	47	is	be	AUX
absel-1193	14	48	it	it	PRON
absel-1193	14	49	used	use	VERB
absel-1193	14	50	.	.	PUNCT
absel-1193	15	1	do	do	AUX
absel-1193	15	2	not	not	PART
absel-1193	15	3	let	let	VERB
absel-1193	15	4	the	the	DET
absel-1193	15	5	students	student	NOUN
absel-1193	15	6	rush	rush	VERB
absel-1193	15	7	through	through	ADP
absel-1193	15	8	this	this	DET
absel-1193	15	9	step	step	NOUN
absel-1193	15	10	.	.	PUNCT
absel-1193	16	1	a	a	DET
absel-1193	16	2	little	little	ADJ
absel-1193	16	3	extra	extra	ADJ
absel-1193	16	4	effort	effort	NOUN
absel-1193	16	5	during	during	ADP
absel-1193	16	6	this	this	DET
absel-1193	16	7	stage	stage	NOUN
absel-1193	16	8	can	can	AUX
absel-1193	16	9	add	add	VERB
absel-1193	16	10	insight	insight	NOUN
absel-1193	16	11	during	during	ADP
absel-1193	16	12	later	later	ADJ
absel-1193	16	13	steps	step	NOUN
absel-1193	16	14	.	.	PUNCT
absel-1193	17	1	step	step	NOUN
absel-1193	17	2	3	3	NUM
absel-1193	17	3	:	:	PUNCT
absel-1193	17	4	identify	identify	VERB
absel-1193	17	5	the	the	DET
absel-1193	17	6	benefits	benefit	NOUN
absel-1193	17	7	sought	seek	VERB
absel-1193	17	8	by	by	ADP
absel-1193	17	9	consumers	consumer	NOUN
absel-1193	17	10	.	.	PUNCT
absel-1193	18	1	the	the	DET
absel-1193	18	2	next	next	ADJ
absel-1193	18	3	step	step	NOUN
absel-1193	18	4	is	be	AUX
absel-1193	18	5	to	to	PART
absel-1193	18	6	identify	identify	VERB
absel-1193	18	7	the	the	DET
absel-1193	18	8	benefits	benefit	NOUN
absel-1193	18	9	sought	seek	VERB
absel-1193	18	10	by	by	ADP
absel-1193	18	11	consumers	consumer	NOUN
absel-1193	18	12	.	.	PUNCT
absel-1193	19	1	the	the	DET
absel-1193	19	2	key	key	NOUN
absel-1193	19	3	at	at	ADP
absel-1193	19	4	this	this	DET
absel-1193	19	5	stage	stage	NOUN
absel-1193	19	6	is	be	AUX
absel-1193	19	7	to	to	PART
absel-1193	19	8	stay	stay	VERB
absel-1193	19	9	focused	focused	ADJ
absel-1193	19	10	on	on	ADP
absel-1193	19	11	benefits	benefit	NOUN
absel-1193	19	12	sought	seek	VERB
absel-1193	19	13	rather	rather	ADV
absel-1193	19	14	than	than	ADP
absel-1193	19	15	product	product	NOUN
absel-1193	19	16	attributes	attribute	NOUN
absel-1193	19	17	offered	offer	VERB
absel-1193	19	18	.	.	PUNCT
absel-1193	20	1	once	once	SCONJ
absel-1193	20	2	the	the	DET
absel-1193	20	3	benefits	benefit	NOUN
absel-1193	20	4	have	have	AUX
absel-1193	20	5	been	be	AUX
absel-1193	20	6	identified	identify	VERB
absel-1193	20	7	,	,	PUNCT
absel-1193	20	8	they	they	PRON
absel-1193	20	9	must	must	AUX
absel-1193	20	10	be	be	AUX
absel-1193	20	11	classified	classify	VERB
absel-1193	20	12	as	as	ADP
absel-1193	20	13	qualifying	qualify	VERB
absel-1193	20	14	or	or	CCONJ
absel-1193	20	15	determining	determine	VERB
absel-1193	20	16	benefits	benefit	NOUN
absel-1193	20	17	(	(	PUNCT
absel-1193	20	18	mccarthy	mccarthy	NOUN
absel-1193	20	19	and	and	CCONJ
absel-1193	20	20	perreault	perreault	NOUN
absel-1193	20	21	1990	1990	NUM
absel-1193	20	22	,	,	PUNCT
absel-1193	20	23	p.	p.	NOUN
absel-1193	20	24	79	79	NUM
absel-1193	20	25	)	)	PUNCT
absel-1193	20	26	.	.	PUNCT
absel-1193	21	1	a	a	DET
absel-1193	21	2	qualifying	qualifying	NOUN
absel-1193	21	3	benefit	benefit	NOUN
absel-1193	21	4	is	be	AUX
absel-1193	21	5	one	one	NUM
absel-1193	21	6	that	that	PRON
absel-1193	21	7	creates	create	VERB
absel-1193	21	8	a	a	DET
absel-1193	21	9	reason	reason	NOUN
absel-1193	21	10	for	for	SCONJ
absel-1193	21	11	the	the	DET
absel-1193	21	12	consumer	consumer	NOUN
absel-1193	21	13	to	to	PART
absel-1193	21	14	buy	buy	VERB
absel-1193	21	15	in	in	ADP
absel-1193	21	16	the	the	DET
absel-1193	21	17	product	product	NOUN
absel-1193	21	18	category	category	NOUN
absel-1193	21	19	.	.	PUNCT
absel-1193	22	1	these	these	DET
absel-1193	22	2	benefits	benefit	NOUN
absel-1193	22	3	are	be	AUX
absel-1193	22	4	requisite	requisite	ADJ
absel-1193	22	5	for	for	SCONJ
absel-1193	22	6	a	a	DET
absel-1193	22	7	brand	brand	NOUN
absel-1193	22	8	to	to	PART
absel-1193	22	9	be	be	AUX
absel-1193	22	10	considered	consider	VERB
absel-1193	22	11	for	for	ADP
absel-1193	22	12	purchase	purchase	NOUN
absel-1193	22	13	.	.	PUNCT
absel-1193	23	1	brands	brand	NOUN
absel-1193	23	2	that	that	PRON
absel-1193	23	3	fail	fail	VERB
absel-1193	23	4	to	to	PART
absel-1193	23	5	provide	provide	VERB
absel-1193	23	6	these	these	DET
absel-1193	23	7	benefits	benefit	NOUN
absel-1193	23	8	will	will	AUX
absel-1193	23	9	not	not	PART
absel-1193	23	10	be	be	AUX
absel-1193	23	11	considered	consider	VERB
absel-1193	23	12	by	by	ADP
absel-1193	23	13	consumers	consumer	NOUN
absel-1193	23	14	.	.	PUNCT
absel-1193	24	1	a	a	DET
absel-1193	24	2	determining	determine	VERB
absel-1193	24	3	benefit	benefit	NOUN
absel-1193	24	4	is	be	AUX
absel-1193	24	5	one	one	NUM
absel-1193	24	6	that	that	PRON
absel-1193	24	7	establishes	establish	VERB
absel-1193	24	8	a	a	DET
absel-1193	24	9	reason	reason	NOUN
absel-1193	24	10	for	for	ADP
absel-1193	24	11	a	a	DET
absel-1193	24	12	consumer	consumer	NOUN
absel-1193	24	13	to	to	PART
absel-1193	24	14	buy	buy	VERB
absel-1193	24	15	a	a	DET
absel-1193	24	16	specific	specific	ADJ
absel-1193	24	17	brand	brand	NOUN
absel-1193	24	18	.	.	PUNCT
absel-1193	25	1	some	some	DET
absel-1193	25	2	benefits	benefit	NOUN
absel-1193	25	3	are	be	AUX
absel-1193	25	4	both	both	PRON
absel-1193	25	5	qualifying	qualify	VERB
absel-1193	25	6	and	and	CCONJ
absel-1193	25	7	determining	determine	VERB
absel-1193	25	8	.	.	PUNCT
absel-1193	26	1	while	while	SCONJ
absel-1193	26	2	qualifying	qualify	VERB
absel-1193	26	3	benefits	benefit	NOUN
absel-1193	26	4	are	be	AUX
absel-1193	26	5	requirements	requirement	NOUN
absel-1193	26	6	needed	need	VERB
absel-1193	26	7	to	to	PART
absel-1193	26	8	become	become	VERB
absel-1193	26	9	a	a	DET
absel-1193	26	10	viable	viable	ADJ
absel-1193	26	11	alternative	alternative	NOUN
absel-1193	26	12	in	in	ADP
absel-1193	26	13	the	the	DET
absel-1193	26	14	product	product	NOUN
absel-1193	26	15	class	class	NOUN
absel-1193	26	16	,	,	PUNCT
absel-1193	26	17	determining	determine	VERB
absel-1193	26	18	benefits	benefit	NOUN
absel-1193	26	19	are	be	AUX
absel-1193	26	20	the	the	DET
absel-1193	26	21	focus	focus	NOUN
absel-1193	26	22	for	for	ADP
absel-1193	26	23	benefit	benefit	NOUN
absel-1193	26	24	segmentation	segmentation	NOUN
absel-1193	26	25	,	,	PUNCT
absel-1193	26	26	since	since	SCONJ
absel-1193	26	27	they	they	PRON
absel-1193	26	28	constitute	constitute	VERB
absel-1193	26	29	the	the	DET
absel-1193	26	30	brands	brand	NOUN
absel-1193	26	31	selected	select	VERB
absel-1193	26	32	by	by	ADP
absel-1193	26	33	consumers	consumer	NOUN
absel-1193	26	34	.	.	PUNCT
absel-1193	27	1	step	step	NOUN
absel-1193	27	2	4	4	NUM
absel-1193	27	3	:	:	PUNCT
absel-1193	27	4	construct	construct	VERB
absel-1193	27	5	and	and	CCONJ
absel-1193	27	6	label	label	VERB
absel-1193	27	7	the	the	DET
absel-1193	27	8	segment	segment	NOUN
absel-1193	27	9	bundles	bundle	NOUN
absel-1193	27	10	.	.	PUNCT
absel-1193	28	1	next	next	ADV
absel-1193	28	2	,	,	PUNCT
absel-1193	28	3	the	the	DET
absel-1193	28	4	determining	determine	VERB
absel-1193	28	5	benefits	benefit	NOUN
absel-1193	28	6	are	be	AUX
absel-1193	28	7	combined	combine	VERB
absel-1193	28	8	into	into	ADP
absel-1193	28	9	benefit	benefit	NOUN
absel-1193	28	10	bundles	bundle	NOUN
absel-1193	28	11	.	.	PUNCT
absel-1193	29	1	this	this	PRON
absel-1193	29	2	is	be	AUX
absel-1193	29	3	the	the	DET
absel-1193	29	4	key	key	ADJ
absel-1193	29	5	activity	activity	NOUN
absel-1193	29	6	in	in	ADP
absel-1193	29	7	the	the	DET
absel-1193	29	8	benefit	benefit	NOUN
absel-1193	29	9	segmentation	segmentation	NOUN
absel-1193	29	10	process	process	NOUN
absel-1193	29	11	.	.	PUNCT
absel-1193	30	1	in	in	ADP
absel-1193	30	2	some	some	DET
absel-1193	30	3	cases	case	NOUN
absel-1193	30	4	,	,	PUNCT
absel-1193	30	5	a	a	DET
absel-1193	30	6	single	single	ADJ
absel-1193	30	7	benefit	benefit	NOUN
absel-1193	30	8	is	be	AUX
absel-1193	30	9	important	important	ADJ
absel-1193	30	10	enough	enough	ADV
absel-1193	30	11	to	to	ADP
absel-1193	30	12	consumers	consumer	NOUN
absel-1193	30	13	to	to	PART
absel-1193	30	14	result	result	VERB
absel-1193	30	15	in	in	ADP
absel-1193	30	16	its	its	PRON
absel-1193	30	17	own	own	ADJ
absel-1193	30	18	benefit	benefit	NOUN
absel-1193	30	19	segment	segment	NOUN
absel-1193	30	20	.	.	PUNCT
absel-1193	31	1	in	in	ADP
absel-1193	31	2	other	other	ADJ
absel-1193	31	3	instances	instance	NOUN
absel-1193	31	4	,	,	PUNCT
absel-1193	31	5	two	two	NUM
absel-1193	31	6	or	or	CCONJ
absel-1193	31	7	more	more	ADJ
absel-1193	31	8	benefits	benefit	NOUN
absel-1193	31	9	are	be	AUX
absel-1193	31	10	combined	combine	VERB
absel-1193	31	11	to	to	PART
absel-1193	31	12	constitute	constitute	VERB
absel-1193	31	13	a	a	DET
absel-1193	31	14	benefit	benefit	NOUN
absel-1193	31	15	segment	segment	NOUN
absel-1193	31	16	.	.	PUNCT
absel-1193	32	1	this	this	DET
absel-1193	32	2	part	part	NOUN
absel-1193	32	3	of	of	ADP
absel-1193	32	4	the	the	DET
absel-1193	32	5	process	process	NOUN
absel-1193	32	6	takes	take	VERB
absel-1193	32	7	persistence	persistence	NOUN
absel-1193	32	8	.	.	PUNCT
absel-1193	33	1	it	it	PRON
absel-1193	33	2	is	be	AUX
absel-1193	33	3	seldom	seldom	ADV
absel-1193	33	4	accomplished	accomplish	VERB
absel-1193	33	5	in	in	ADP
absel-1193	33	6	a	a	DET
absel-1193	33	7	single	single	ADJ
absel-1193	33	8	attempt	attempt	NOUN
absel-1193	33	9	.	.	PUNCT
absel-1193	34	1	the	the	DET
absel-1193	34	2	following	follow	VERB
absel-1193	34	3	approach	approach	NOUN
absel-1193	34	4	is	be	AUX
absel-1193	34	5	a	a	DET
absel-1193	34	6	starting	starting	NOUN
absel-1193	34	7	point	point	NOUN
absel-1193	34	8	.	.	PUNCT
absel-1193	35	1	first	first	ADV
absel-1193	35	2	,	,	PUNCT
absel-1193	35	3	list	list	VERB
absel-1193	35	4	the	the	DET
absel-1193	35	5	determining	determine	VERB
absel-1193	35	6	benefits	benefit	NOUN
absel-1193	35	7	from	from	ADP
absel-1193	35	8	step	step	NOUN
absel-1193	35	9	three	three	NUM
absel-1193	35	10	.	.	PUNCT
absel-1193	36	1	next	next	ADV
absel-1193	36	2	,	,	PUNCT
absel-1193	36	3	have	have	VERB
absel-1193	36	4	the	the	DET
absel-1193	36	5	students	student	NOUN
absel-1193	36	6	attempt	attempt	VERB
absel-1193	36	7	to	to	PART
absel-1193	36	8	identify	identify	VERB
absel-1193	36	9	single	single	ADJ
absel-1193	36	10	benefits	benefit	NOUN
absel-1193	36	11	that	that	PRON
absel-1193	36	12	are	be	AUX
absel-1193	36	13	important	important	ADJ
absel-1193	36	14	enough	enough	ADV
absel-1193	36	15	to	to	PART
absel-1193	36	16	individually	individually	ADV
absel-1193	36	17	comprise	comprise	VERB
absel-1193	36	18	a	a	DET
absel-1193	36	19	segment	segment	NOUN
absel-1193	36	20	.	.	PUNCT
absel-1193	37	1	ask	ask	VERB
absel-1193	37	2	the	the	DET
absel-1193	37	3	question	question	NOUN
absel-1193	37	4	,	,	PUNCT
absel-1193	37	5	“	"	PUNCT
absel-1193	37	6	is	be	AUX
absel-1193	37	7	this	this	DET
absel-1193	37	8	benefit	benefit	NOUN
absel-1193	37	9	important	important	ADJ
absel-1193	37	10	enough	enough	ADV
absel-1193	37	11	to	to	ADP
absel-1193	37	12	consumers	consumer	NOUN
absel-1193	37	13	such	such	ADJ
absel-1193	37	14	that	that	SCONJ
absel-1193	37	15	it	it	PRON
absel-1193	37	16	is	be	AUX
absel-1193	37	17	the	the	DET
absel-1193	37	18	primary	primary	ADJ
absel-1193	37	19	benefit	benefit	NOUN
absel-1193	37	20	sought	seek	VERB
absel-1193	37	21	by	by	ADP
absel-1193	37	22	a	a	DET
absel-1193	37	23	substantial	substantial	ADJ
absel-1193	37	24	number	number	NOUN
absel-1193	37	25	of	of	ADP
absel-1193	37	26	consumers	consumer	NOUN
absel-1193	37	27	?	?	PUNCT
absel-1193	37	28	”	"	PUNCT
absel-1193	38	1	after	after	SCONJ
absel-1193	38	2	single	single	ADJ
absel-1193	38	3	benefits	benefit	NOUN
absel-1193	38	4	are	be	AUX
absel-1193	38	5	exhausted	exhaust	VERB
absel-1193	38	6	,	,	PUNCT
absel-1193	38	7	combinations	combination	NOUN
absel-1193	38	8	of	of	ADP
absel-1193	38	9	two	two	NUM
absel-1193	38	10	or	or	CCONJ
absel-1193	38	11	more	more	ADJ
absel-1193	38	12	benefits	benefit	NOUN
absel-1193	38	13	are	be	AUX
absel-1193	38	14	investigated	investigate	VERB
absel-1193	38	15	to	to	PART
absel-1193	38	16	see	see	VERB
absel-1193	38	17	if	if	SCONJ
absel-1193	38	18	they	they	PRON
absel-1193	38	19	can	can	AUX
absel-1193	38	20	be	be	AUX
absel-1193	38	21	linked	link	VERB
absel-1193	38	22	to	to	PART
absel-1193	38	23	form	form	VERB
absel-1193	38	24	logical	logical	ADJ
absel-1193	38	25	/	/	SYM
absel-1193	38	26	feasible	feasible	ADJ
absel-1193	38	27	benefit	benefit	NOUN
absel-1193	38	28	combinations	combination	NOUN
absel-1193	38	29	.	.	PUNCT
absel-1193	39	1	some	some	DET
absel-1193	39	2	attributes	attribute	NOUN
absel-1193	39	3	can	can	AUX
absel-1193	39	4	not	not	PART
absel-1193	39	5	logically	logically	ADV
absel-1193	39	6	be	be	AUX
absel-1193	39	7	combined	combine	VERB
absel-1193	39	8	,	,	PUNCT
absel-1193	39	9	while	while	SCONJ
absel-1193	39	10	others	other	NOUN
absel-1193	39	11	can	can	AUX
absel-1193	39	12	not	not	PART
absel-1193	39	13	be	be	AUX
absel-1193	39	14	separated	separate	VERB
absel-1193	39	15	.	.	PUNCT
absel-1193	40	1	for	for	ADP
absel-1193	40	2	ex	ex	PRON
absel-1193	40	3	ample	ample	ADJ
absel-1193	40	4	,	,	PUNCT
absel-1193	40	5	alertness	alertness	NOUN
absel-1193	40	6	and	and	CCONJ
absel-1193	40	7	relaxing	relaxing	NOUN
absel-1193	40	8	do	do	AUX
absel-1193	40	9	not	not	PART
absel-1193	40	10	logically	logically	ADV
absel-1193	40	11	fit	fit	VERB
absel-1193	40	12	together	together	ADV
absel-1193	40	13	,	,	PUNCT
absel-1193	40	14	but	but	CCONJ
absel-1193	40	15	taste	taste	VERB
absel-1193	40	16	and	and	CCONJ
absel-1193	40	17	aroma	aroma	NOUN
absel-1193	40	18	are	be	AUX
absel-1193	40	19	impossible	impossible	ADJ
absel-1193	40	20	to	to	PART
absel-1193	40	21	separate	separate	VERB
absel-1193	40	22	.	.	PUNCT
absel-1193	41	1	once	once	SCONJ
absel-1193	41	2	the	the	DET
absel-1193	41	3	benefit	benefit	NOUN
absel-1193	41	4	bundles	bundle	NOUN
absel-1193	41	5	are	be	AUX
absel-1193	41	6	formed	form	VERB
absel-1193	41	7	,	,	PUNCT
absel-1193	41	8	they	they	PRON
absel-1193	41	9	must	must	AUX
absel-1193	41	10	be	be	AUX
absel-1193	41	11	labeled	label	VERB
absel-1193	41	12	.	.	PUNCT
absel-1193	42	1	the	the	DET
absel-1193	42	2	names	name	NOUN
absel-1193	42	3	should	should	AUX
absel-1193	42	4	depict	depict	VERB
absel-1193	42	5	the	the	DET
absel-1193	42	6	important	important	ADJ
absel-1193	42	7	benefits	benefit	NOUN
absel-1193	42	8	of	of	ADP
absel-1193	42	9	the	the	DET
absel-1193	42	10	segment	segment	NOUN
absel-1193	42	11	.	.	PUNCT
absel-1193	43	1	good	good	ADJ
absel-1193	43	2	names	name	NOUN
absel-1193	43	3	help	help	VERB
absel-1193	43	4	these	these	DET
absel-1193	43	5	consumer	consumer	NOUN
absel-1193	43	6	groupings	grouping	NOUN
absel-1193	43	7	come	come	VERB
absel-1193	43	8	to	to	ADP
absel-1193	43	9	life	life	NOUN
absel-1193	43	10	(	(	PUNCT
absel-1193	43	11	greenberg	greenberg	PROPN
absel-1193	43	12	and	and	CCONJ
absel-1193	43	13	mcdonald	mcdonald	PROPN
absel-1193	43	14	1989	1989	NUM
absel-1193	43	15	)	)	PUNCT
absel-1193	43	16	,	,	PUNCT
absel-1193	43	17	bad	bad	ADJ
absel-1193	43	18	names	name	NOUN
absel-1193	43	19	impede	impede	VERB
absel-1193	43	20	the	the	DET
absel-1193	43	21	process	process	NOUN
absel-1193	43	22	.	.	PUNCT
absel-1193	44	1	step	step	NOUN
absel-1193	44	2	5	5	NUM
absel-1193	44	3	:	:	PUNCT
absel-1193	44	4	check	check	VERB
absel-1193	44	5	for	for	ADP
absel-1193	44	6	miss	miss	NOUN
absel-1193	44	7	-	-	PUNCT
absel-1193	44	8	specifications	specification	NOUN
absel-1193	44	9	.	.	PUNCT
absel-1193	45	1	once	once	SCONJ
absel-1193	45	2	the	the	DET
absel-1193	45	3	proposed	propose	VERB
absel-1193	45	4	segments	segment	NOUN
absel-1193	45	5	are	be	AUX
absel-1193	45	6	formed	form	VERB
absel-1193	45	7	,	,	PUNCT
absel-1193	45	8	there	there	PRON
absel-1193	45	9	are	be	VERB
absel-1193	45	10	a	a	DET
absel-1193	45	11	number	number	NOUN
absel-1193	45	12	of	of	ADP
absel-1193	45	13	ways	way	NOUN
absel-1193	45	14	to	to	PART
absel-1193	45	15	assess	assess	VERB
absel-1193	45	16	the	the	DET
absel-1193	45	17	degree	degree	NOUN
absel-1193	45	18	to	to	PART
absel-1193	45	19	which	which	PRON
absel-1193	45	20	the	the	DET
absel-1193	45	21	proposed	propose	VERB
absel-1193	45	22	segments	segment	NOUN
absel-1193	45	23	accurately	accurately	ADV
absel-1193	45	24	portray	portray	VERB
absel-1193	45	25	the	the	DET
absel-1193	45	26	177	177	NUM
absel-1193	45	27	developments	development	NOUN
absel-1193	45	28	in	in	ADP
absel-1193	45	29	business	business	NOUN
absel-1193	45	30	simulation	simulation	NOUN
absel-1193	45	31	&	&	CCONJ
absel-1193	45	32	experiential	experiential	ADJ
absel-1193	45	33	exercises	exercise	NOUN
absel-1193	45	34	,	,	PUNCT
absel-1193	45	35	volume	volume	NOUN
absel-1193	45	36	23	23	NUM
absel-1193	45	37	,	,	PUNCT
absel-1193	45	38	1996	1996	NUM
absel-1193	45	39	market	market	NOUN
absel-1193	45	40	structure	structure	NOUN
absel-1193	45	41	as	as	SCONJ
absel-1193	45	42	defined	define	VERB
absel-1193	45	43	by	by	ADP
absel-1193	45	44	the	the	DET
absel-1193	45	45	current	current	ADJ
absel-1193	45	46	brands	brand	NOUN
absel-1193	45	47	.	.	PUNCT
absel-1193	46	1	when	when	SCONJ
absel-1193	46	2	primary	primary	ADJ
absel-1193	46	3	data	datum	NOUN
absel-1193	46	4	is	be	AUX
absel-1193	46	5	available	available	ADJ
absel-1193	46	6	,	,	PUNCT
absel-1193	46	7	it	it	PRON
absel-1193	46	8	is	be	AUX
absel-1193	46	9	used	use	VERB
absel-1193	46	10	to	to	PART
absel-1193	46	11	provide	provide	VERB
absel-1193	46	12	evidence	evidence	NOUN
absel-1193	46	13	that	that	SCONJ
absel-1193	46	14	the	the	DET
absel-1193	46	15	proposed	propose	VERB
absel-1193	46	16	segments	segment	NOUN
absel-1193	46	17	provide	provide	VERB
absel-1193	46	18	an	an	DET
absel-1193	46	19	accurate	accurate	ADJ
absel-1193	46	20	representation	representation	NOUN
absel-1193	46	21	of	of	ADP
absel-1193	46	22	market	market	NOUN
absel-1193	46	23	demand	demand	NOUN
absel-1193	46	24	.	.	PUNCT
absel-1193	47	1	when	when	SCONJ
absel-1193	47	2	using	use	VERB
absel-1193	47	3	the	the	DET
absel-1193	47	4	“	"	PUNCT
absel-1193	47	5	bootstrap	bootstrap	NOUN
absel-1193	47	6	benefit	benefit	NOUN
absel-1193	47	7	segmentation	segmentation	NOUN
absel-1193	47	8	”	"	PUNCT
absel-1193	47	9	approach	approach	NOUN
absel-1193	47	10	,	,	PUNCT
absel-1193	47	11	there	there	PRON
absel-1193	47	12	are	be	VERB
absel-1193	47	13	a	a	DET
absel-1193	47	14	number	number	NOUN
absel-1193	47	15	of	of	ADP
absel-1193	47	16	indicators	indicator	NOUN
absel-1193	47	17	that	that	PRON
absel-1193	47	18	can	can	AUX
absel-1193	47	19	be	be	AUX
absel-1193	47	20	employed	employ	VERB
absel-1193	47	21	to	to	PART
absel-1193	47	22	evaluate	evaluate	VERB
absel-1193	47	23	the	the	DET
absel-1193	47	24	proposed	propose	VERB
absel-1193	47	25	segments	segment	NOUN
absel-1193	47	26	when	when	SCONJ
absel-1193	47	27	the	the	DET
absel-1193	47	28	actual	actual	ADJ
absel-1193	47	29	information	information	NOUN
absel-1193	47	30	is	be	AUX
absel-1193	47	31	not	not	PART
absel-1193	47	32	available	available	ADJ
absel-1193	47	33	.	.	PUNCT
absel-1193	48	1	to	to	PART
absel-1193	48	2	perform	perform	VERB
absel-1193	48	3	this	this	DET
absel-1193	48	4	analysis	analysis	NOUN
absel-1193	48	5	,	,	PUNCT
absel-1193	48	6	the	the	DET
absel-1193	48	7	existing	exist	VERB
absel-1193	48	8	brands	brand	NOUN
absel-1193	48	9	are	be	AUX
absel-1193	48	10	positioned	position	VERB
absel-1193	48	11	toward	toward	ADP
absel-1193	48	12	the	the	DET
absel-1193	48	13	proposed	propose	VERB
absel-1193	48	14	segments	segment	NOUN
absel-1193	48	15	.	.	PUNCT
absel-1193	49	1	this	this	PRON
absel-1193	49	2	is	be	AUX
absel-1193	49	3	accomplished	accomplish	VERB
absel-1193	49	4	by	by	ADP
absel-1193	49	5	comparing	compare	VERB
absel-1193	49	6	the	the	DET
absel-1193	49	7	products	product	NOUN
absel-1193	49	8	’	'	PUNCT
absel-1193	49	9	features	feature	NOUN
absel-1193	49	10	and	and	CCONJ
absel-1193	49	11	the	the	DET
absel-1193	49	12	segments	segment	NOUN
absel-1193	49	13	’	’	PART
absel-1193	49	14	benefits	benefit	NOUN
absel-1193	49	15	sought	seek	VERB
absel-1193	49	16	.	.	PUNCT
absel-1193	50	1	when	when	SCONJ
absel-1193	50	2	finished	finish	VERB
absel-1193	50	3	,	,	PUNCT
absel-1193	50	4	the	the	DET
absel-1193	50	5	results	result	NOUN
absel-1193	50	6	are	be	AUX
absel-1193	50	7	analyzed	analyze	VERB
absel-1193	50	8	in	in	ADP
absel-1193	50	9	an	an	DET
absel-1193	50	10	attempt	attempt	NOUN
absel-1193	50	11	to	to	PART
absel-1193	50	12	identify	identify	VERB
absel-1193	50	13	possible	possible	ADJ
absel-1193	50	14	miss	miss	NOUN
absel-1193	50	15	-	-	PUNCT
absel-1193	50	16	specifications	specification	NOUN
absel-1193	50	17	.	.	PUNCT
absel-1193	51	1	the	the	DET
absel-1193	51	2	first	first	ADJ
absel-1193	51	3	step	step	NOUN
absel-1193	51	4	is	be	AUX
absel-1193	51	5	to	to	PART
absel-1193	51	6	identify	identify	VERB
absel-1193	51	7	brand(s	brand(s	PROPN
absel-1193	51	8	)	)	PUNCT
absel-1193	51	9	that	that	PRON
absel-1193	51	10	do	do	AUX
absel-1193	51	11	not	not	PART
absel-1193	51	12	match	match	VERB
absel-1193	51	13	up	up	ADP
absel-1193	51	14	with	with	ADP
absel-1193	51	15	any	any	PRON
absel-1193	51	16	of	of	ADP
absel-1193	51	17	the	the	DET
absel-1193	51	18	proposed	propose	VERB
absel-1193	51	19	segments	segment	NOUN
absel-1193	51	20	.	.	PUNCT
absel-1193	52	1	this	this	PRON
absel-1193	52	2	suggests	suggest	VERB
absel-1193	52	3	that	that	SCONJ
absel-1193	52	4	some	some	DET
absel-1193	52	5	market	market	NOUN
absel-1193	52	6	segments	segment	NOUN
absel-1193	52	7	might	might	AUX
absel-1193	52	8	have	have	AUX
absel-1193	52	9	been	be	AUX
absel-1193	52	10	overlooked	overlook	VERB
absel-1193	52	11	.	.	PUNCT
absel-1193	53	1	the	the	DET
absel-1193	53	2	next	next	ADJ
absel-1193	53	3	step	step	NOUN
absel-1193	53	4	is	be	AUX
absel-1193	53	5	to	to	PART
absel-1193	53	6	compare	compare	VERB
absel-1193	53	7	the	the	DET
absel-1193	53	8	marketing	marketing	NOUN
absel-1193	53	9	mixes	mix	NOUN
absel-1193	53	10	of	of	ADP
absel-1193	53	11	the	the	DET
absel-1193	53	12	brands	brand	NOUN
absel-1193	53	13	that	that	PRON
absel-1193	53	14	are	be	AUX
absel-1193	53	15	positioned	position	VERB
absel-1193	53	16	toward	toward	ADP
absel-1193	53	17	each	each	DET
absel-1193	53	18	segment	segment	NOUN
absel-1193	53	19	.	.	PUNCT
absel-1193	54	1	brands	brand	NOUN
absel-1193	54	2	that	that	PRON
absel-1193	54	3	are	be	AUX
absel-1193	54	4	positioned	position	VERB
absel-1193	54	5	towards	towards	ADP
absel-1193	54	6	the	the	DET
absel-1193	54	7	same	same	ADJ
absel-1193	54	8	segment	segment	NOUN
absel-1193	54	9	are	be	AUX
absel-1193	54	10	in	in	ADP
absel-1193	54	11	direct	direct	ADJ
absel-1193	54	12	competition	competition	NOUN
absel-1193	54	13	and	and	CCONJ
absel-1193	54	14	are	be	AUX
absel-1193	54	15	satisfying	satisfy	VERB
absel-1193	54	16	the	the	DET
absel-1193	54	17	same	same	ADJ
absel-1193	54	18	wants	want	NOUN
absel-1193	54	19	and	and	CCONJ
absel-1193	54	20	needs	need	VERB
absel-1193	54	21	.	.	PUNCT
absel-1193	55	1	they	they	PRON
absel-1193	55	2	should	should	AUX
absel-1193	55	3	have	have	VERB
absel-1193	55	4	similar	similar	ADJ
absel-1193	55	5	marketing	marketing	NOUN
absel-1193	55	6	mixes	mix	NOUN
absel-1193	55	7	.	.	PUNCT
absel-1193	56	1	these	these	DET
absel-1193	56	2	brands	brand	NOUN
absel-1193	56	3	should	should	AUX
absel-1193	56	4	possess	possess	VERB
absel-1193	56	5	coinciding	coincide	VERB
absel-1193	56	6	features	feature	NOUN
absel-1193	56	7	and	and	CCONJ
absel-1193	56	8	attributes	attribute	NOUN
absel-1193	56	9	.	.	PUNCT
absel-1193	57	1	their	their	PRON
absel-1193	57	2	prices	price	NOUN
absel-1193	57	3	should	should	AUX
absel-1193	57	4	be	be	AUX
absel-1193	57	5	comparable	comparable	ADJ
absel-1193	57	6	.	.	PUNCT
absel-1193	58	1	they	they	PRON
absel-1193	58	2	should	should	AUX
absel-1193	58	3	be	be	AUX
absel-1193	58	4	distributed	distribute	VERB
absel-1193	58	5	the	the	DET
absel-1193	58	6	same	same	ADJ
absel-1193	58	7	way	way	NOUN
absel-1193	58	8	and	and	CCONJ
absel-1193	58	9	should	should	AUX
absel-1193	58	10	end	end	VERB
absel-1193	58	11	up	up	ADP
absel-1193	58	12	in	in	ADP
absel-1193	58	13	the	the	DET
absel-1193	58	14	same	same	ADJ
absel-1193	58	15	locations	location	NOUN
absel-1193	58	16	.	.	PUNCT
absel-1193	59	1	the	the	DET
absel-1193	59	2	promotional	promotional	ADJ
absel-1193	59	3	strategies	strategy	NOUN
absel-1193	59	4	should	should	AUX
absel-1193	59	5	be	be	AUX
absel-1193	59	6	similar	similar	ADJ
absel-1193	59	7	in	in	ADP
absel-1193	59	8	terms	term	NOUN
absel-1193	59	9	of	of	ADP
absel-1193	59	10	target	target	NOUN
absel-1193	59	11	audience	audience	NOUN
absel-1193	59	12	and	and	CCONJ
absel-1193	59	13	message	message	NOUN
absel-1193	59	14	.	.	PUNCT
absel-1193	60	1	large	large	ADJ
absel-1193	60	2	discrepancies	discrepancy	NOUN
absel-1193	60	3	in	in	ADP
absel-1193	60	4	any	any	PRON
absel-1193	60	5	of	of	ADP
absel-1193	60	6	these	these	DET
absel-1193	60	7	marketing	marketing	NOUN
absel-1193	60	8	mix	mix	NOUN
absel-1193	60	9	elements	element	NOUN
absel-1193	60	10	signal	signal	VERB
absel-1193	60	11	possible	possible	ADJ
absel-1193	60	12	miss	miss	NOUN
absel-1193	60	13	-	-	PUNCT
absel-1193	60	14	specifications	specification	NOUN
absel-1193	60	15	and	and	CCONJ
absel-1193	60	16	should	should	AUX
absel-1193	60	17	be	be	AUX
absel-1193	60	18	scrutinized	scrutinize	VERB
absel-1193	60	19	.	.	PUNCT
absel-1193	61	1	when	when	SCONJ
absel-1193	61	2	miss	miss	NOUN
absel-1193	61	3	-	-	PUNCT
absel-1193	61	4	specifications	specification	NOUN
absel-1193	61	5	are	be	AUX
absel-1193	61	6	identified	identify	VERB
absel-1193	61	7	,	,	PUNCT
absel-1193	61	8	the	the	DET
absel-1193	61	9	student	student	NOUN
absel-1193	61	10	should	should	AUX
absel-1193	61	11	go	go	VERB
absel-1193	61	12	back	back	ADV
absel-1193	61	13	through	through	ADP
absel-1193	61	14	steps	step	NOUN
absel-1193	61	15	1	1	NUM
absel-1193	61	16	-	-	SYM
absel-1193	61	17	4	4	NUM
absel-1193	61	18	to	to	PART
absel-1193	61	19	spot	spot	VERB
absel-1193	61	20	problems	problem	NOUN
absel-1193	61	21	and	and	CCONJ
absel-1193	61	22	make	make	VERB
absel-1193	61	23	changes	change	NOUN
absel-1193	61	24	in	in	ADP
absel-1193	61	25	the	the	DET
absel-1193	61	26	segmentation	segmentation	NOUN
absel-1193	61	27	bundles	bundle	NOUN
absel-1193	61	28	to	to	PART
absel-1193	61	29	better	well	ADV
absel-1193	61	30	fit	fit	VERB
absel-1193	61	31	the	the	DET
absel-1193	61	32	available	available	ADJ
absel-1193	61	33	brand	brand	NOUN
absel-1193	61	34	information	information	NOUN
absel-1193	61	35	.	.	PUNCT
absel-1193	62	1	the	the	DET
absel-1193	62	2	process	process	NOUN
absel-1193	62	3	must	must	AUX
absel-1193	62	4	be	be	AUX
absel-1193	62	5	repeated	repeat	VERB
absel-1193	62	6	until	until	SCONJ
absel-1193	62	7	the	the	DET
absel-1193	62	8	student	student	NOUN
absel-1193	62	9	feels	feel	VERB
absel-1193	62	10	confident	confident	ADJ
absel-1193	62	11	that	that	SCONJ
absel-1193	62	12	the	the	DET
absel-1193	62	13	proposed	propose	VERB
absel-1193	62	14	segmentation	segmentation	NOUN
absel-1193	62	15	bundles	bundle	NOUN
absel-1193	62	16	capture	capture	VERB
absel-1193	62	17	the	the	DET
absel-1193	62	18	difference	difference	NOUN
absel-1193	62	19	in	in	ADP
absel-1193	62	20	wants	want	NOUN
absel-1193	62	21	and	and	CCONJ
absel-1193	62	22	needs	need	VERB
absel-1193	62	23	across	across	ADP
absel-1193	62	24	the	the	DET
absel-1193	62	25	potential	potential	ADJ
absel-1193	62	26	consumers	consumer	NOUN
absel-1193	62	27	of	of	ADP
absel-1193	62	28	the	the	DET
absel-1193	62	29	product	product	NOUN
absel-1193	62	30	category	category	NOUN
absel-1193	62	31	.	.	PUNCT
absel-1193	63	1	step	step	NOUN
absel-1193	63	2	6	6	NUM
absel-1193	63	3	:	:	PUNCT
absel-1193	63	4	describe	describe	VERB
absel-1193	63	5	the	the	DET
absel-1193	63	6	segments	segment	NOUN
absel-1193	63	7	in	in	ADP
absel-1193	63	8	terms	term	NOUN
absel-1193	63	9	of	of	ADP
absel-1193	63	10	demographics	demographic	NOUN
absel-1193	63	11	.	.	PUNCT
absel-1193	64	1	next	next	ADV
absel-1193	64	2	,	,	PUNCT
absel-1193	64	3	the	the	DET
absel-1193	64	4	segments	segment	NOUN
absel-1193	64	5	must	must	AUX
absel-1193	64	6	be	be	AUX
absel-1193	64	7	described	describe	VERB
absel-1193	64	8	in	in	ADP
absel-1193	64	9	terms	term	NOUN
absel-1193	64	10	of	of	ADP
absel-1193	64	11	demographics	demographic	NOUN
absel-1193	64	12	,	,	PUNCT
absel-1193	64	13	socio	socio	NOUN
absel-1193	64	14	-	-	PUNCT
absel-1193	64	15	economic	economic	ADJ
absel-1193	64	16	variables	variable	NOUN
absel-1193	64	17	,	,	PUNCT
absel-1193	64	18	and	and	CCONJ
absel-1193	64	19	other	other	ADJ
absel-1193	64	20	pertinent	pertinent	ADJ
absel-1193	64	21	variables	variable	NOUN
absel-1193	64	22	.	.	PUNCT
absel-1193	65	1	with	with	SCONJ
absel-1193	65	2	no	no	DET
absel-1193	65	3	primary	primary	ADJ
absel-1193	65	4	data	datum	NOUN
absel-1193	65	5	available	available	ADJ
absel-1193	65	6	,	,	PUNCT
absel-1193	65	7	the	the	DET
absel-1193	65	8	“	"	PUNCT
absel-1193	65	9	bootstrap	bootstrap	NOUN
absel-1193	65	10	approach	approach	NOUN
absel-1193	65	11	”	"	PUNCT
absel-1193	65	12	must	must	AUX
absel-1193	65	13	employed	employ	VERB
absel-1193	65	14	.	.	PUNCT
absel-1193	66	1	one	one	NUM
absel-1193	66	2	approach	approach	NOUN
absel-1193	66	3	is	be	AUX
absel-1193	66	4	to	to	PART
absel-1193	66	5	use	use	VERB
absel-1193	66	6	a	a	DET
absel-1193	66	7	secondary	secondary	ADJ
absel-1193	66	8	source	source	NOUN
absel-1193	66	9	of	of	ADP
absel-1193	66	10	information	information	NOUN
absel-1193	66	11	such	such	ADJ
absel-1193	66	12	as	as	ADP
absel-1193	66	13	simmons	simmon	NOUN
absel-1193	66	14	market	market	PROPN
absel-1193	66	15	research	research	PROPN
absel-1193	66	16	bureau	bureau	NOUN
absel-1193	66	17	or	or	CCONJ
absel-1193	66	18	mri	mri	NOUN
absel-1193	66	19	.	.	PUNCT
absel-1193	67	1	many	many	ADJ
absel-1193	67	2	university	university	NOUN
absel-1193	67	3	libraries	library	NOUN
absel-1193	67	4	have	have	VERB
absel-1193	67	5	older	old	ADJ
absel-1193	67	6	versions	version	NOUN
absel-1193	67	7	of	of	ADP
absel-1193	67	8	these	these	DET
absel-1193	67	9	reports	report	NOUN
absel-1193	67	10	.	.	PUNCT
absel-1193	68	1	the	the	DET
absel-1193	68	2	data	datum	NOUN
absel-1193	68	3	on	on	ADP
absel-1193	68	4	the	the	DET
absel-1193	68	5	leading	lead	VERB
absel-1193	68	6	brands	brand	NOUN
absel-1193	68	7	in	in	ADP
absel-1193	68	8	the	the	DET
absel-1193	68	9	segment	segment	NOUN
absel-1193	68	10	can	can	AUX
absel-1193	68	11	be	be	AUX
absel-1193	68	12	used	use	VERB
absel-1193	68	13	as	as	ADP
absel-1193	68	14	surrogate	surrogate	ADJ
absel-1193	68	15	for	for	ADP
absel-1193	68	16	whole	whole	ADJ
absel-1193	68	17	segment	segment	NOUN
absel-1193	68	18	.	.	PUNCT
absel-1193	69	1	step	step	NOUN
absel-1193	69	2	7	7	NUM
absel-1193	69	3	:	:	PUNCT
absel-1193	69	4	evaluate	evaluate	VERB
absel-1193	69	5	the	the	DET
absel-1193	69	6	segments	segment	NOUN
absel-1193	69	7	.	.	PUNCT
absel-1193	70	1	the	the	DET
absel-1193	70	2	segments	segment	NOUN
absel-1193	70	3	should	should	AUX
absel-1193	70	4	be	be	AUX
absel-1193	70	5	evaluated	evaluate	VERB
absel-1193	70	6	to	to	PART
absel-1193	70	7	determine	determine	VERB
absel-1193	70	8	satisfaction	satisfaction	NOUN
absel-1193	70	9	levels	level	NOUN
absel-1193	70	10	and	and	CCONJ
absel-1193	70	11	segment	segment	NOUN
absel-1193	70	12	size	size	NOUN
absel-1193	70	13	.	.	PUNCT
absel-1193	71	1	if	if	SCONJ
absel-1193	71	2	the	the	DET
absel-1193	71	3	members	member	NOUN
absel-1193	71	4	of	of	ADP
absel-1193	71	5	the	the	DET
absel-1193	71	6	segment	segment	NOUN
absel-1193	71	7	are	be	AUX
absel-1193	71	8	happy	happy	ADJ
absel-1193	71	9	with	with	ADP
absel-1193	71	10	the	the	DET
absel-1193	71	11	current	current	ADJ
absel-1193	71	12	set	set	NOUN
absel-1193	71	13	of	of	ADP
absel-1193	71	14	product	product	NOUN
absel-1193	71	15	offerings	offering	NOUN
absel-1193	71	16	,	,	PUNCT
absel-1193	71	17	they	they	PRON
absel-1193	71	18	are	be	AUX
absel-1193	71	19	not	not	PART
absel-1193	71	20	likely	likely	ADJ
absel-1193	71	21	to	to	PART
absel-1193	71	22	switch	switch	VERB
absel-1193	71	23	to	to	ADP
absel-1193	71	24	new	new	ADJ
absel-1193	71	25	offers	offer	NOUN
absel-1193	71	26	and	and	CCONJ
absel-1193	71	27	would	would	AUX
absel-1193	71	28	not	not	PART
absel-1193	71	29	be	be	AUX
absel-1193	71	30	a	a	DET
absel-1193	71	31	good	good	ADJ
absel-1193	71	32	target	target	NOUN
absel-1193	71	33	for	for	ADP
absel-1193	71	34	a	a	DET
absel-1193	71	35	new	new	ADJ
absel-1193	71	36	product	product	NOUN
absel-1193	71	37	offering	offering	NOUN
absel-1193	71	38	.	.	PUNCT
absel-1193	72	1	since	since	SCONJ
absel-1193	72	2	primary	primary	ADJ
absel-1193	72	3	data	data	NOUN
absel-1193	72	4	is	be	AUX
absel-1193	72	5	not	not	PART
absel-1193	72	6	available	available	ADJ
absel-1193	72	7	,	,	PUNCT
absel-1193	72	8	secondary	secondary	ADJ
absel-1193	72	9	information	information	NOUN
absel-1193	72	10	must	must	AUX
absel-1193	72	11	be	be	AUX
absel-1193	72	12	used	use	VERB
absel-1193	72	13	to	to	ADP
absel-1193	72	14	evaluation	evaluation	NOUN
absel-1193	72	15	satisfaction	satisfaction	NOUN
absel-1193	72	16	.	.	PUNCT
absel-1193	73	1	some	some	DET
absel-1193	73	2	key	key	ADJ
absel-1193	73	3	signals	signal	NOUN
absel-1193	73	4	of	of	ADP
absel-1193	73	5	dissatisfaction	dissatisfaction	NOUN
absel-1193	73	6	include	include	VERB
absel-1193	73	7	:	:	PUNCT
absel-1193	73	8	brand	brand	NOUN
absel-1193	73	9	switching	switching	NOUN
absel-1193	73	10	,	,	PUNCT
absel-1193	73	11	instable	instable	ADJ
absel-1193	73	12	brand	brand	NOUN
absel-1193	73	13	shares	share	NOUN
absel-1193	73	14	,	,	PUNCT
absel-1193	73	15	and	and	CCONJ
absel-1193	73	16	new	new	ADJ
absel-1193	73	17	products	product	NOUN
absel-1193	73	18	positioned	position	VERB
absel-1193	73	19	toward	toward	ADP
absel-1193	73	20	the	the	DET
absel-1193	73	21	segment	segment	NOUN
absel-1193	73	22	.	.	PUNCT
absel-1193	74	1	in	in	ADP
absel-1193	74	2	addition	addition	NOUN
absel-1193	74	3	,	,	PUNCT
absel-1193	74	4	segment	segment	NOUN
absel-1193	74	5	size	size	NOUN
absel-1193	74	6	must	must	AUX
absel-1193	74	7	be	be	AUX
absel-1193	74	8	estimated	estimate	VERB
absel-1193	74	9	.	.	PUNCT
absel-1193	75	1	since	since	SCONJ
absel-1193	75	2	the	the	DET
absel-1193	75	3	segments	segment	NOUN
absel-1193	75	4	have	have	AUX
absel-1193	75	5	been	be	AUX
absel-1193	75	6	developed	develop	VERB
absel-1193	75	7	using	use	VERB
absel-1193	75	8	the	the	DET
absel-1193	75	9	benefits	benefit	NOUN
absel-1193	75	10	sought	seek	VERB
absel-1193	75	11	,	,	PUNCT
absel-1193	75	12	there	there	PRON
absel-1193	75	13	is	be	VERB
absel-1193	75	14	no	no	DET
absel-1193	75	15	direct	direct	ADJ
absel-1193	75	16	way	way	NOUN
absel-1193	75	17	to	to	PART
absel-1193	75	18	determine	determine	VERB
absel-1193	75	19	the	the	DET
absel-1193	75	20	size	size	NOUN
absel-1193	75	21	of	of	ADP
absel-1193	75	22	each	each	DET
absel-1193	75	23	segment	segment	NOUN
absel-1193	75	24	.	.	PUNCT
absel-1193	76	1	a	a	DET
absel-1193	76	2	“	"	PUNCT
absel-1193	76	3	bootstrap	bootstrap	NOUN
absel-1193	76	4	approach	approach	NOUN
absel-1193	76	5	”	"	PUNCT
absel-1193	76	6	must	must	AUX
absel-1193	76	7	be	be	AUX
absel-1193	76	8	utilized	utilize	VERB
absel-1193	76	9	.	.	PUNCT
absel-1193	77	1	one	one	NUM
absel-1193	77	2	way	way	NOUN
absel-1193	77	3	to	to	PART
absel-1193	77	4	obtain	obtain	VERB
absel-1193	77	5	an	an	DET
absel-1193	77	6	estimate	estimate	NOUN
absel-1193	77	7	of	of	ADP
absel-1193	77	8	the	the	DET
absel-1193	77	9	size	size	NOUN
absel-1193	77	10	of	of	ADP
absel-1193	77	11	a	a	DET
absel-1193	77	12	segment	segment	NOUN
absel-1193	77	13	is	be	AUX
absel-1193	77	14	to	to	PART
absel-1193	77	15	use	use	VERB
absel-1193	77	16	the	the	DET
absel-1193	77	17	sales	sale	NOUN
absel-1193	77	18	levels	level	NOUN
absel-1193	77	19	of	of	ADP
absel-1193	77	20	the	the	DET
absel-1193	77	21	brands	brand	NOUN
absel-1193	77	22	positioned	position	VERB
absel-1193	77	23	toward	toward	ADP
absel-1193	77	24	each	each	DET
absel-1193	77	25	segment	segment	NOUN
absel-1193	77	26	as	as	ADP
absel-1193	77	27	a	a	DET
absel-1193	77	28	surrogate	surrogate	ADJ
absel-1193	77	29	measure	measure	NOUN
absel-1193	77	30	of	of	ADP
absel-1193	77	31	the	the	DET
absel-1193	77	32	size	size	NOUN
absel-1193	77	33	of	of	ADP
absel-1193	77	34	the	the	DET
absel-1193	77	35	segment	segment	NOUN
absel-1193	77	36	.	.	PUNCT
absel-1193	78	1	these	these	DET
absel-1193	78	2	sales	sale	NOUN
absel-1193	78	3	figures	figure	NOUN
absel-1193	78	4	are	be	AUX
absel-1193	78	5	available	available	ADJ
absel-1193	78	6	from	from	ADP
absel-1193	78	7	a	a	DET
absel-1193	78	8	number	number	NOUN
absel-1193	78	9	of	of	ADP
absel-1193	78	10	sources	source	NOUN
absel-1193	78	11	including	include	VERB
absel-1193	78	12	:	:	PUNCT
absel-1193	78	13	advertising	advertising	NOUN
absel-1193	78	14	age	age	NOUN
absel-1193	78	15	,	,	PUNCT
absel-1193	78	16	the	the	DET
absel-1193	78	17	census	census	NOUN
absel-1193	78	18	of	of	ADP
absel-1193	78	19	retail	retail	ADJ
absel-1193	78	20	trade	trade	NOUN
absel-1193	78	21	,	,	PUNCT
absel-1193	78	22	survey	survey	NOUN
absel-1193	78	23	of	of	ADP
absel-1193	78	24	buying	buy	VERB
absel-1193	78	25	power	power	NOUN
absel-1193	78	26	,	,	PUNCT
absel-1193	78	27	simmons	simmon	NOUN
absel-1193	78	28	media	media	NOUN
absel-1193	78	29	/	/	SYM
absel-1193	78	30	marketing	marketing	NOUN
absel-1193	78	31	service	service	NOUN
absel-1193	78	32	,	,	PUNCT
absel-1193	78	33	nielsen	nielsen	PROPN
absel-1193	78	34	retail	retail	PROPN
absel-1193	78	35	index	index	PROPN
absel-1193	78	36	,	,	PUNCT
absel-1193	78	37	selling	sell	VERB
absel-1193	78	38	areas	area	NOUN
absel-1193	78	39	marketing	marketing	PROPN
absel-1193	78	40	inc	inc	PROPN
absel-1193	78	41	.	.	PROPN
absel-1193	78	42	,	,	PUNCT
absel-1193	78	43	trade	trade	NOUN
absel-1193	78	44	journals	journal	NOUN
absel-1193	78	45	,	,	PUNCT
absel-1193	78	46	and	and	CCONJ
absel-1193	78	47	trade	trade	NOUN
absel-1193	78	48	associations	association	NOUN
absel-1193	78	49	.	.	PUNCT
absel-1193	79	1	it	it	PRON
absel-1193	79	2	might	might	AUX
absel-1193	79	3	take	take	VERB
absel-1193	79	4	some	some	DET
absel-1193	79	5	detective	detective	ADJ
absel-1193	79	6	work	work	NOUN
absel-1193	79	7	,	,	PUNCT
absel-1193	79	8	but	but	CCONJ
absel-1193	79	9	the	the	DET
absel-1193	79	10	numbers	number	NOUN
absel-1193	79	11	are	be	AUX
absel-1193	79	12	nearly	nearly	ADV
absel-1193	79	13	always	always	ADV
absel-1193	79	14	available	available	ADJ
absel-1193	79	15	and	and	CCONJ
absel-1193	79	16	it	it	PRON
absel-1193	79	17	helps	help	VERB
absel-1193	79	18	students	student	NOUN
absel-1193	79	19	to	to	PART
absel-1193	79	20	become	become	VERB
absel-1193	79	21	competent	competent	ADJ
absel-1193	79	22	business	business	NOUN
absel-1193	79	23	researchers	researcher	NOUN
absel-1193	79	24	.	.	PUNCT
absel-1193	80	1	step	step	NOUN
absel-1193	80	2	8	8	NUM
absel-1193	80	3	:	:	PUNCT
absel-1193	80	4	identify	identify	VERB
absel-1193	80	5	target	target	NOUN
absel-1193	80	6	markets	market	NOUN
absel-1193	80	7	.	.	PUNCT
absel-1193	81	1	when	when	SCONJ
absel-1193	81	2	employing	employ	VERB
absel-1193	81	3	a	a	DET
absel-1193	81	4	benefits	benefit	NOUN
absel-1193	81	5	sought	seek	VERB
absel-1193	81	6	approach	approach	NOUN
absel-1193	81	7	to	to	ADP
absel-1193	81	8	segmentation	segmentation	NOUN
absel-1193	81	9	target	target	NOUN
absel-1193	81	10	markets	market	NOUN
absel-1193	81	11	must	must	AUX
absel-1193	81	12	be	be	AUX
absel-1193	81	13	identified	identify	VERB
absel-1193	81	14	.	.	PUNCT
absel-1193	82	1	target	target	NOUN
absel-1193	82	2	markets	market	NOUN
absel-1193	82	3	are	be	AUX
absel-1193	82	4	described	describe	VERB
absel-1193	82	5	using	use	VERB
absel-1193	82	6	demographics	demographic	NOUN
absel-1193	82	7	and	and	CCONJ
absel-1193	82	8	psychographics	psychographic	NOUN
absel-1193	82	9	,	,	PUNCT
absel-1193	82	10	since	since	SCONJ
absel-1193	82	11	they	they	PRON
absel-1193	82	12	are	be	AUX
absel-1193	82	13	the	the	DET
absel-1193	82	14	bases	basis	NOUN
absel-1193	82	15	for	for	ADP
absel-1193	82	16	media	medium	NOUN
absel-1193	82	17	purchases	purchase	NOUN
absel-1193	82	18	.	.	PUNCT
absel-1193	83	1	the	the	DET
absel-1193	83	2	approach	approach	NOUN
absel-1193	83	3	is	be	AUX
absel-1193	83	4	straightforward	straightforward	ADJ
absel-1193	83	5	.	.	PUNCT
absel-1193	84	1	target	target	NOUN
absel-1193	84	2	markets	market	NOUN
absel-1193	84	3	should	should	AUX
absel-1193	84	4	be	be	AUX
absel-1193	84	5	selected	select	VERB
absel-1193	84	6	based	base	VERB
absel-1193	84	7	on	on	ADP
absel-1193	84	8	the	the	DET
absel-1193	84	9	likelihood	likelihood	NOUN
absel-1193	84	10	that	that	SCONJ
absel-1193	84	11	the	the	DET
absel-1193	84	12	targeted	target	VERB
absel-1193	84	13	group	group	NOUN
absel-1193	84	14	contains	contain	VERB
absel-1193	84	15	a	a	DET
absel-1193	84	16	high	high	ADJ
absel-1193	84	17	proportion	proportion	NOUN
absel-1193	84	18	of	of	ADP
absel-1193	84	19	the	the	DET
absel-1193	84	20	individuals	individual	NOUN
absel-1193	84	21	from	from	ADP
absel-1193	84	22	the	the	DET
absel-1193	84	23	desired	desire	VERB
absel-1193	84	24	segment	segment	NOUN
absel-1193	84	25	.	.	PUNCT
absel-1193	85	1	this	this	PRON
absel-1193	85	2	is	be	AUX
absel-1193	85	3	accomplished	accomplish	VERB
absel-1193	85	4	by	by	ADP
absel-1193	85	5	matching	match	VERB
absel-1193	85	6	up	up	ADP
absel-1193	85	7	the	the	DET
absel-1193	85	8	demographic	demographic	ADJ
absel-1193	85	9	descriptions	description	NOUN
absel-1193	85	10	of	of	ADP
absel-1193	85	11	the	the	DET
absel-1193	85	12	segments	segment	NOUN
absel-1193	85	13	with	with	ADP
absel-1193	85	14	reachable	reachable	ADJ
absel-1193	85	15	target	target	NOUN
absel-1193	85	16	markets	market	NOUN
absel-1193	85	17	.	.	PUNCT
absel-1193	86	1	the	the	PRON
absel-1193	86	2	higher	high	ADJ
absel-1193	86	3	the	the	DET
absel-1193	86	4	proportion	proportion	NOUN
absel-1193	86	5	of	of	ADP
absel-1193	86	6	individuals	individual	NOUN
absel-1193	86	7	from	from	ADP
absel-1193	86	8	the	the	DET
absel-1193	86	9	desired	desire	VERB
absel-1193	86	10	segment	segment	NOUN
absel-1193	86	11	,	,	PUNCT
absel-1193	86	12	the	the	DET
absel-1193	86	13	more	more	ADV
absel-1193	86	14	efficient	efficient	ADJ
absel-1193	86	15	and	and	CCONJ
absel-1193	86	16	effective	effective	ADJ
absel-1193	86	17	the	the	DET
absel-1193	86	18	targeting	targeting	NOUN
absel-1193	86	19	effort	effort	NOUN
absel-1193	86	20	will	will	AUX
absel-1193	86	21	be	be	AUX
absel-1193	86	22	.	.	PUNCT
absel-1193	87	1	conclusions	conclusion	NOUN
absel-1193	87	2	the	the	DET
absel-1193	87	3	“	"	PUNCT
absel-1193	87	4	bootstrap	bootstrap	NOUN
absel-1193	87	5	benefit	benefit	NOUN
absel-1193	87	6	segmentation	segmentation	NOUN
absel-1193	87	7	”	"	PUNCT
absel-1193	87	8	approach	approach	NOUN
absel-1193	87	9	alleviates	alleviate	VERB
absel-1193	87	10	many	many	ADJ
absel-1193	87	11	of	of	ADP
absel-1193	87	12	the	the	DET
absel-1193	87	13	problems	problem	NOUN
absel-1193	87	14	associated	associate	VERB
absel-1193	87	15	with	with	ADP
absel-1193	87	16	teaching	teach	VERB
absel-1193	87	17	the	the	DET
absel-1193	87	18	traditional	traditional	ADJ
absel-1193	87	19	data	datum	NOUN
absel-1193	87	20	driven	drive	VERB
absel-1193	87	21	benefit	benefit	NOUN
absel-1193	87	22	segmentation	segmentation	NOUN
absel-1193	87	23	approach	approach	NOUN
absel-1193	87	24	.	.	PUNCT
absel-1193	88	1	first	first	ADV
absel-1193	88	2	,	,	PUNCT
absel-1193	88	3	this	this	DET
absel-1193	88	4	approach	approach	NOUN
absel-1193	88	5	is	be	AUX
absel-1193	88	6	relatively	relatively	ADV
absel-1193	88	7	easy	easy	ADJ
absel-1193	88	8	to	to	PART
absel-1193	88	9	teach	teach	VERB
absel-1193	88	10	.	.	PUNCT
absel-1193	89	1	the	the	DET
absel-1193	89	2	idea	idea	NOUN
absel-1193	89	3	of	of	ADP
absel-1193	89	4	individuals	individual	NOUN
absel-1193	89	5	being	be	AUX
absel-1193	89	6	divided	divide	VERB
absel-1193	89	7	into	into	ADP
absel-1193	89	8	groups	group	NOUN
absel-1193	89	9	based	base	VERB
absel-1193	89	10	on	on	ADP
absel-1193	89	11	their	their	PRON
absel-1193	89	12	benefits	benefit	NOUN
absel-1193	89	13	sought	seek	VERB
absel-1193	89	14	is	be	AUX
absel-1193	89	15	intuitively	intuitively	ADV
absel-1193	89	16	appealing	appealing	ADJ
absel-1193	89	17	.	.	PUNCT
absel-1193	90	1	second	second	ADV
absel-1193	90	2	,	,	PUNCT
absel-1193	90	3	the	the	DET
absel-1193	90	4	activity	activity	NOUN
absel-1193	90	5	can	can	AUX
absel-1193	90	6	be	be	AUX
absel-1193	90	7	completed	complete	VERB
absel-1193	90	8	quickly	quickly	ADV
absel-1193	90	9	.	.	PUNCT
absel-1193	91	1	if	if	SCONJ
absel-1193	91	2	the	the	DET
absel-1193	91	3	secondary	secondary	ADJ
absel-1193	91	4	data	data	NOUN
absel-1193	91	5	is	be	AUX
absel-1193	91	6	distributed	distribute	VERB
absel-1193	91	7	in	in	ADP
absel-1193	91	8	class	class	NOUN
absel-1193	91	9	,	,	PUNCT
absel-1193	91	10	the	the	DET
absel-1193	91	11	task	task	NOUN
absel-1193	91	12	can	can	AUX
absel-1193	91	13	be	be	AUX
absel-1193	91	14	completed	complete	VERB
absel-1193	91	15	in	in	ADP
absel-1193	91	16	one	one	NUM
absel-1193	91	17	or	or	CCONJ
absel-1193	91	18	two	two	NUM
absel-1193	91	19	days	day	NOUN
absel-1193	91	20	.	.	PUNCT
absel-1193	92	1	references	reference	NOUN
absel-1193	92	2	greenberg	greenberg	PROPN
absel-1193	92	3	,	,	PUNCT
absel-1193	92	4	marshall	marshall	PROPN
absel-1193	92	5	,	,	PUNCT
absel-1193	92	6	and	and	CCONJ
absel-1193	92	7	susan	susan	PROPN
absel-1193	92	8	schwartz	schwartz	PROPN
absel-1193	92	9	mcdonald	mcdonald	PROPN
absel-1193	92	10	(	(	PUNCT
absel-1193	92	11	1989	1989	NUM
absel-1193	92	12	)	)	PUNCT
absel-1193	92	13	,	,	PUNCT
absel-1193	92	14	“	"	PUNCT
absel-1193	92	15	successful	successful	ADJ
absel-1193	92	16	needs	need	NOUN
absel-1193	92	17	/	/	SYM
absel-1193	92	18	benefits	benefit	NOUN
absel-1193	92	19	segmentation	segmentation	NOUN
absel-1193	92	20	:	:	PUNCT
absel-1193	92	21	a	a	DET
absel-1193	92	22	users	user	NOUN
absel-1193	92	23	guide	guide	VERB
absel-1193	92	24	,	,	PUNCT
absel-1193	92	25	”	"	PUNCT
absel-1193	92	26	journal	journal	NOUN
absel-1193	92	27	of	of	ADP
absel-1193	92	28	consumer	consumer	NOUN
absel-1193	92	29	marketing	marketing	NOUN
absel-1193	92	30	,	,	PUNCT
absel-1193	92	31	6	6	NUM
absel-1193	92	32	(	(	PUNCT
absel-1193	92	33	summer	summer	NOUN
absel-1193	92	34	)	)	PUNCT
absel-1193	92	35	,	,	PUNCT
absel-1193	92	36	2936	2936	NUM
absel-1193	92	37	.	.	PUNCT
absel-1193	93	1	mccarthy	mccarthy	PROPN
absel-1193	93	2	,	,	PUNCT
absel-1193	93	3	e.	e.	PROPN
absel-1193	93	4	jerome	jerome	PROPN
absel-1193	93	5	and	and	CCONJ
absel-1193	93	6	william	william	PROPN
absel-1193	93	7	d.	d.	PROPN
absel-1193	93	8	perreault	perreault	PROPN
absel-1193	93	9	,	,	PUNCT
absel-1193	93	10	jr	jr	PROPN
absel-1193	93	11	.	.	PROPN
absel-1193	93	12	(	(	PUNCT
absel-1193	93	13	1990	1990	NUM
absel-1193	93	14	)	)	PUNCT
absel-1193	93	15	basic	basic	ADJ
absel-1193	93	16	marketing	marketing	NOUN
absel-1193	93	17	:	:	PUNCT
absel-1193	93	18	a	a	DET
absel-1193	93	19	managerial	managerial	ADJ
absel-1193	93	20	approach	approach	NOUN
absel-1193	93	21	,	,	PUNCT
absel-1193	93	22	10th	10th	ADJ
absel-1193	93	23	ed	ed	NOUN
absel-1193	93	24	.	.	PROPN
absel-1193	93	25	,	,	PUNCT
absel-1193	93	26	homewood	homewood	PROPN
absel-1193	93	27	il	il	PROPN
absel-1193	93	28	:	:	PUNCT
absel-1193	93	29	richard	richard	PROPN
absel-1193	93	30	d.	d.	PROPN
absel-1193	93	31	irwin	irwin	PROPN
absel-1193	93	32	,	,	PUNCT
absel-1193	93	33	inc	inc	PROPN
absel-1193	93	34	.	.	PROPN
absel-1193	93	35	178	178	NUM
absel-1193	93	36	table	table	NOUN
absel-1193	93	37	of	of	ADP
absel-1193	93	38	contents	content	NOUN
absel-1193	93	39	volume	volume	NOUN
absel-1193	93	40	23	23	NUM
absel-1193	93	41	,	,	PUNCT
absel-1193	93	42	1996	1996	NUM
absel-1193	93	43	modeling	model	VERB
absel-1193	93	44	advertising	advertising	NOUN
absel-1193	93	45	effectiveness	effectiveness	NOUN
absel-1193	93	46	simulation	simulation	NOUN
absel-1193	93	47	as	as	ADP
absel-1193	93	48	an	an	DET
absel-1193	93	49	aid	aid	NOUN
absel-1193	93	50	to	to	ADP
absel-1193	93	51	learning	learn	VERB
absel-1193	93	52	:	:	PUNCT
absel-1193	93	53	how	how	SCONJ
absel-1193	93	54	does	do	AUX
absel-1193	93	55	participation	participation	NOUN
absel-1193	93	56	influence	influence	VERB
absel-1193	93	57	the	the	DET
absel-1193	93	58	process	process	NOUN
absel-1193	93	59	?	?	PUNCT
absel-1193	94	1	administering	administer	VERB
absel-1193	94	2	business	business	NOUN
absel-1193	94	3	simulations	simulation	NOUN
absel-1193	94	4	in	in	ADP
absel-1193	94	5	transitioning	transition	VERB
absel-1193	94	6	economies	economy	NOUN
absel-1193	94	7	:	:	PUNCT
absel-1193	94	8	the	the	DET
absel-1193	94	9	introduction	introduction	NOUN
absel-1193	94	10	of	of	ADP
absel-1193	94	11	simulation	simulation	NOUN
absel-1193	94	12	gaming	gaming	NOUN
absel-1193	94	13	to	to	ADP
absel-1193	94	14	estonia	estonia	PROPN
absel-1193	94	15	business	business	PROPN
absel-1193	94	16	simulation	simulation	PROPN
absel-1193	94	17	games	game	NOUN
absel-1193	94	18	:	:	PUNCT
absel-1193	94	19	current	current	ADJ
absel-1193	94	20	usage	usage	NOUN
absel-1193	94	21	levels	level	NOUN
absel-1193	94	22	.	.	PUNCT
absel-1193	95	1	a	a	DET
absel-1193	95	2	ten	ten	NUM
absel-1193	95	3	year	year	NOUN
absel-1193	95	4	update	update	NOUN
absel-1193	95	5	the	the	DET
absel-1193	95	6	relationship	relationship	NOUN
absel-1193	95	7	between	between	ADP
absel-1193	95	8	interpersonal	interpersonal	ADJ
absel-1193	95	9	and	and	CCONJ
absel-1193	95	10	task	task	NOUN
absel-1193	95	11	cohesiveness	cohesiveness	NOUN
absel-1193	95	12	and	and	CCONJ
absel-1193	95	13	performance	performance	NOUN
absel-1193	95	14	in	in	ADP
absel-1193	95	15	a	a	DET
absel-1193	95	16	business	business	NOUN
absel-1193	95	17	simulation	simulation	NOUN
absel-1193	95	18	game	game	NOUN
absel-1193	95	19	the	the	DET
absel-1193	95	20	design	design	NOUN
absel-1193	95	21	of	of	ADP
absel-1193	95	22	an	an	DET
absel-1193	95	23	its	its	PRON
absel-1193	95	24	-	-	PUNCT
absel-1193	95	25	based	base	VERB
absel-1193	95	26	simulation	simulation	NOUN
absel-1193	95	27	:	:	PUNCT
absel-1193	95	28	a	a	DET
absel-1193	95	29	new	new	ADJ
absel-1193	95	30	epistemology	epistemology	NOUN
absel-1193	95	31	for	for	ADP
absel-1193	95	32	learning	learn	VERB
absel-1193	95	33	correlates	correlate	NOUN
absel-1193	95	34	of	of	ADP
absel-1193	95	35	learning	learn	VERB
absel-1193	95	36	in	in	ADP
absel-1193	95	37	simulations	simulation	NOUN
absel-1193	95	38	how	how	SCONJ
absel-1193	95	39	do	do	AUX
absel-1193	95	40	we	we	PRON
absel-1193	95	41	know	know	VERB
absel-1193	95	42	where	where	SCONJ
absel-1193	95	43	we	we	PRON
absel-1193	95	44	're	be	AUX
absel-1193	95	45	going	go	VERB
absel-1193	95	46	if	if	SCONJ
absel-1193	95	47	we	we	PRON
absel-1193	95	48	do	do	AUX
absel-1193	95	49	n't	not	PART
absel-1193	95	50	know	know	VERB
absel-1193	95	51	where	where	SCONJ
absel-1193	95	52	we	we	PRON
absel-1193	95	53	have	have	AUX
absel-1193	95	54	been	be	AUX
absel-1193	95	55	:	:	PUNCT
absel-1193	95	56	a	a	DET
absel-1193	95	57	review	review	NOUN
absel-1193	95	58	of	of	ADP
absel-1193	95	59	business	business	NOUN
absel-1193	95	60	simulation	simulation	NOUN
absel-1193	95	61	research	research	NOUN
absel-1193	95	62	making	make	VERB
absel-1193	95	63	cash	cash	NOUN
absel-1193	95	64	flow	flow	NOUN
absel-1193	95	65	come	come	VERB
absel-1193	95	66	alive	alive	ADJ
absel-1193	95	67	and	and	CCONJ
absel-1193	95	68	sensible	sensible	ADJ
absel-1193	95	69	in	in	ADP
absel-1193	95	70	the	the	DET
absel-1193	95	71	classroom	classroom	NOUN
absel-1193	95	72	enhancing	enhance	VERB
absel-1193	95	73	simulation	simulation	NOUN
absel-1193	95	74	learning	learn	VERB
absel-1193	95	75	through	through	ADP
absel-1193	95	76	objectives	objective	NOUN
absel-1193	95	77	and	and	CCONJ
absel-1193	95	78	decision	decision	NOUN
absel-1193	95	79	support	support	NOUN
absel-1193	95	80	systems	system	NOUN
absel-1193	95	81	an	an	DET
absel-1193	95	82	analysis	analysis	NOUN
absel-1193	95	83	of	of	ADP
absel-1193	95	84	deliberate	deliberate	ADJ
absel-1193	95	85	and	and	CCONJ
absel-1193	95	86	emergent	emergent	ADJ
absel-1193	95	87	strategies	strategy	NOUN
absel-1193	95	88	relative	relative	ADJ
absel-1193	95	89	to	to	ADP
absel-1193	95	90	porter	porter	NOUN
absel-1193	95	91	's	's	PART
absel-1193	95	92	generic	generic	ADJ
absel-1193	95	93	differentiator	differentiator	NOUN
absel-1193	95	94	and	and	CCONJ
absel-1193	95	95	cost	cost	NOUN
absel-1193	95	96	leader	leader	NOUN
absel-1193	95	97	:	:	PUNCT
absel-1193	95	98	a	a	DET
absel-1193	95	99	bias	bias	NOUN
absel-1193	95	100	and	and	CCONJ
absel-1193	95	101	variance	variance	NOUN
absel-1193	95	102	modeling	modeling	NOUN
absel-1193	95	103	approach	approach	NOUN
absel-1193	95	104	introducing	introduce	VERB
absel-1193	95	105	ethical	ethical	ADJ
absel-1193	95	106	dilemmas	dilemma	NOUN
absel-1193	95	107	into	into	ADP
absel-1193	95	108	computer	computer	NOUN
absel-1193	95	109	-	-	PUNCT
absel-1193	95	110	based	base	VERB
absel-1193	95	111	simulation	simulation	NOUN
absel-1193	95	112	exercises	exercise	VERB
absel-1193	95	113	to	to	PART
absel-1193	95	114	teach	teach	VERB
absel-1193	95	115	business	business	NOUN
absel-1193	95	116	ethics	ethic	NOUN
absel-1193	95	117	ceo	ceo	NOUN
absel-1193	95	118	strategic	strategic	ADJ
absel-1193	95	119	locus	locus	NOUN
absel-1193	95	120	of	of	ADP
absel-1193	95	121	control	control	NOUN
absel-1193	95	122	effects	effect	NOUN
absel-1193	95	123	on	on	ADP
absel-1193	95	124	game	game	NOUN
absel-1193	95	125	performance	performance	NOUN
absel-1193	95	126	and	and	CCONJ
absel-1193	95	127	playing	play	VERB
absel-1193	95	128	behavior	behavior	NOUN
absel-1193	95	129	the	the	DET
absel-1193	95	130	relational	relational	ADJ
absel-1193	95	131	database	database	NOUN
absel-1193	95	132	as	as	ADP
absel-1193	95	133	a	a	DET
absel-1193	95	134	link	link	NOUN
absel-1193	95	135	between	between	ADP
absel-1193	95	136	operations	operation	NOUN
absel-1193	95	137	and	and	CCONJ
absel-1193	95	138	cost	cost	NOUN
absel-1193	95	139	accounting	accounting	NOUN
absel-1193	95	140	goal	goal	NOUN
absel-1193	95	141	setting	set	VERB
absel-1193	95	142	over	over	ADP
absel-1193	95	143	time	time	NOUN
absel-1193	95	144	in	in	ADP
absel-1193	95	145	simulations	simulation	NOUN
absel-1193	95	146	computerized	computerize	VERB
absel-1193	95	147	business	business	NOUN
absel-1193	95	148	simulations	simulation	NOUN
absel-1193	95	149	:	:	PUNCT
absel-1193	95	150	a	a	DET
absel-1193	95	151	workshop	workshop	NOUN
absel-1193	95	152	exploring	explore	VERB
absel-1193	95	153	the	the	DET
absel-1193	95	154	tutor	tutor	NOUN
absel-1193	95	155	's	's	PART
absel-1193	95	156	role	role	NOUN
absel-1193	95	157	,	,	PUNCT
absel-1193	95	158	task	task	NOUN
absel-1193	95	159	&	&	CCONJ
absel-1193	95	160	needs	need	VERB
absel-1193	95	161	strategic	strategic	ADJ
absel-1193	95	162	analysis	analysis	NOUN
absel-1193	95	163	of	of	ADP
absel-1193	95	164	the	the	DET
absel-1193	95	165	product	product	NOUN
absel-1193	95	166	portfolio	portfolio	NOUN
absel-1193	95	167	with	with	ADP
absel-1193	95	168	the	the	DET
absel-1193	95	169	complete	complete	ADJ
absel-1193	95	170	ppa	ppa	PROPN
absel-1193	95	171	package	package	NOUN
absel-1193	95	172	:	:	PUNCT
absel-1193	95	173	a	a	DET
absel-1193	95	174	strategic	strategic	ADJ
absel-1193	95	175	market	market	NOUN
absel-1193	95	176	planning	planning	NOUN
absel-1193	95	177	tool	tool	NOUN
absel-1193	95	178	draft	draft	NOUN
absel-1193	95	179	standards	standard	NOUN
absel-1193	95	180	and	and	CCONJ
absel-1193	95	181	registration	registration	NOUN
absel-1193	95	182	procedure	procedure	NOUN
absel-1193	95	183	for	for	ADP
absel-1193	95	184	assessment	assessment	NOUN
absel-1193	95	185	instruments	instrument	NOUN
absel-1193	95	186	perspectives	perspective	NOUN
absel-1193	95	187	on	on	ADP
absel-1193	95	188	a	a	DET
absel-1193	95	189	new	new	ADJ
absel-1193	95	190	generation	generation	NOUN
absel-1193	95	191	of	of	ADP
absel-1193	95	192	business	business	NOUN
absel-1193	95	193	games	game	NOUN
absel-1193	95	194	an	an	DET
absel-1193	95	195	economic	economic	ADJ
absel-1193	95	196	multiple	multiple	ADJ
absel-1193	95	197	regression	regression	NOUN
absel-1193	95	198	case	case	NOUN
absel-1193	95	199	in	in	ADP
absel-1193	95	200	experiential	experiential	ADJ
absel-1193	95	201	learning	learning	NOUN
absel-1193	95	202	changing	change	VERB
absel-1193	95	203	institutional	institutional	ADJ
absel-1193	95	204	norms	norm	NOUN
absel-1193	95	205	and	and	CCONJ
absel-1193	95	206	behavior	behavior	NOUN
absel-1193	95	207	,	,	PUNCT
absel-1193	95	208	not	not	PART
absel-1193	95	209	culture	culture	NOUN
absel-1193	95	210	:	:	PUNCT
absel-1193	95	211	experiential	experiential	ADJ
absel-1193	95	212	learning	learning	NOUN
absel-1193	95	213	comes	come	VERB
absel-1193	95	214	to	to	ADP
absel-1193	95	215	myanmar	myanmar	PROPN
absel-1193	95	216	strategic	strategic	ADJ
absel-1193	95	217	management	management	NOUN
absel-1193	95	218	and	and	CCONJ
absel-1193	95	219	the	the	DET
absel-1193	95	220	case	case	NOUN
absel-1193	95	221	method	method	NOUN
absel-1193	95	222	:	:	PUNCT
absel-1193	95	223	survey	survey	NOUN
absel-1193	95	224	and	and	CCONJ
absel-1193	95	225	evaluation	evaluation	NOUN
absel-1193	95	226	individual	individual	ADJ
absel-1193	95	227	differences	difference	NOUN
absel-1193	95	228	in	in	ADP
absel-1193	95	229	internet	internet	NOUN
absel-1193	95	230	attitude	attitude	NOUN
absel-1193	95	231	and	and	CCONJ
absel-1193	95	232	use	use	VERB
absel-1193	95	233	long	long	ADV
absel-1193	95	234	live	live	VERB
absel-1193	95	235	the	the	DET
absel-1193	95	236	plan	plan	NOUN
absel-1193	95	237	or	or	CCONJ
absel-1193	95	238	should	should	AUX
absel-1193	95	239	it	it	PRON
absel-1193	95	240	?	?	PUNCT
absel-1193	96	1	examining	examine	VERB
absel-1193	96	2	the	the	DET
absel-1193	96	3	impact	impact	NOUN
absel-1193	96	4	of	of	ADP
absel-1193	96	5	detailed	detailed	ADJ
absel-1193	96	6	strategic	strategic	ADJ
absel-1193	96	7	plans	plan	NOUN
absel-1193	96	8	on	on	ADP
absel-1193	96	9	organizational	organizational	ADJ
absel-1193	96	10	performance	performance	NOUN
absel-1193	96	11	do	do	AUX
absel-1193	96	12	your	your	PRON
absel-1193	96	13	students	student	NOUN
absel-1193	96	14	really	really	ADV
absel-1193	96	15	read	read	VERB
absel-1193	96	16	the	the	DET
absel-1193	96	17	manual	manual	NOUN
absel-1193	96	18	?	?	PUNCT
absel-1193	97	1	a	a	DET
absel-1193	97	2	computerized	computerized	ADJ
absel-1193	97	3	contextual	contextual	ADJ
absel-1193	97	4	tool	tool	NOUN
absel-1193	97	5	as	as	ADP
absel-1193	97	6	a	a	DET
absel-1193	97	7	surrogate	surrogate	NOUN
absel-1193	97	8	for	for	ADP
absel-1193	97	9	the	the	DET
absel-1193	97	10	traditional	traditional	ADJ
absel-1193	97	11	student	student	NOUN
absel-1193	97	12	manual	manual	NOUN
absel-1193	97	13	pilot	pilot	NOUN
absel-1193	97	14	analyses	analysis	NOUN
absel-1193	97	15	of	of	ADP
absel-1193	97	16	self	self	NOUN
absel-1193	97	17	-	-	PUNCT
absel-1193	97	18	peer	peer	NOUN
absel-1193	97	19	evaluations	evaluation	NOUN
absel-1193	97	20	in	in	ADP
absel-1193	97	21	an	an	DET
absel-1193	97	22	experiential	experiential	ADJ
absel-1193	97	23	-	-	PUNCT
absel-1193	97	24	exercise	exercise	NOUN
absel-1193	97	25	human	human	ADJ
absel-1193	97	26	resources	resource	NOUN
absel-1193	97	27	management	management	NOUN
absel-1193	97	28	course	course	NOUN
absel-1193	97	29	leader	leader	NOUN
absel-1193	97	30	behavior	behavior	NOUN
absel-1193	97	31	feedback	feedback	NOUN
absel-1193	97	32	:	:	PUNCT
absel-1193	97	33	a	a	DET
absel-1193	97	34	learning	learn	VERB
absel-1193	97	35	exercise	exercise	NOUN
absel-1193	97	36	dilemma	dilemma	NOUN
absel-1193	97	37	-	-	PUNCT
absel-1193	97	38	dilemma	dilemma	NOUN
absel-1193	97	39	:	:	PUNCT
absel-1193	97	40	an	an	DET
absel-1193	97	41	exercise	exercise	NOUN
absel-1193	97	42	for	for	ADP
absel-1193	97	43	teaching	teaching	NOUN
absel-1193	97	44	significance	significance	NOUN
absel-1193	97	45	of	of	ADP
absel-1193	97	46	communication	communication	NOUN
absel-1193	97	47	computer	computer	NOUN
absel-1193	97	48	mediated	mediate	VERB
absel-1193	97	49	conferencing	conferencing	NOUN
absel-1193	97	50	:	:	PUNCT
absel-1193	97	51	technology	technology	NOUN
absel-1193	97	52	and	and	CCONJ
absel-1193	97	53	classroom	classroom	NOUN
absel-1193	97	54	learning	learning	NOUN
absel-1193	97	55	multimedia	multimedia	NOUN
absel-1193	97	56	in	in	ADP
absel-1193	97	57	the	the	DET
absel-1193	97	58	workplace	workplace	NOUN
absel-1193	97	59	:	:	PUNCT
absel-1193	97	60	who	who	PRON
absel-1193	97	61	is	be	AUX
absel-1193	97	62	really	really	ADV
absel-1193	97	63	using	use	VERB
absel-1193	97	64	it	it	PRON
absel-1193	97	65	and	and	CCONJ
absel-1193	97	66	where	where	SCONJ
absel-1193	97	67	is	be	AUX
absel-1193	97	68	it	it	PRON
absel-1193	97	69	headed	head	VERB
absel-1193	97	70	?	?	PUNCT
absel-1193	98	1	using	use	VERB
absel-1193	98	2	experiential	experiential	ADJ
absel-1193	98	3	exercises	exercise	NOUN
absel-1193	98	4	for	for	ADP
absel-1193	98	5	collecting	collect	VERB
absel-1193	98	6	research	research	NOUN
absel-1193	98	7	data	datum	NOUN
absel-1193	98	8	:	:	PUNCT
absel-1193	98	9	integrating	integrate	VERB
absel-1193	98	10	teaching	teaching	NOUN
absel-1193	98	11	and	and	CCONJ
absel-1193	98	12	research	research	NOUN
absel-1193	98	13	interactive	interactive	ADJ
absel-1193	98	14	distance	distance	NOUN
absel-1193	98	15	learning	learning	NOUN
absel-1193	98	16	as	as	ADP
absel-1193	98	17	a	a	DET
absel-1193	98	18	tool	tool	NOUN
absel-1193	98	19	in	in	ADP
absel-1193	98	20	a	a	DET
absel-1193	98	21	college	college	NOUN
absel-1193	98	22	's	's	PART
absel-1193	98	23	theory	theory	NOUN
absel-1193	98	24	and	and	CCONJ
absel-1193	98	25	practice	practice	VERB
absel-1193	98	26	the	the	DET
absel-1193	98	27	president	president	NOUN
absel-1193	98	28	's	's	PART
absel-1193	98	29	decision	decision	NOUN
absel-1193	98	30	:	:	PUNCT
absel-1193	98	31	an	an	DET
absel-1193	98	32	experiential	experiential	ADJ
absel-1193	98	33	exercise	exercise	NOUN
absel-1193	98	34	in	in	ADP
absel-1193	98	35	decision	decision	NOUN
absel-1193	98	36	making	make	VERB
absel-1193	98	37	integrating	integrate	VERB
absel-1193	98	38	computer	computer	NOUN
absel-1193	98	39	literacy	literacy	NOUN
absel-1193	98	40	skills	skill	NOUN
absel-1193	98	41	in	in	ADP
absel-1193	98	42	the	the	DET
absel-1193	98	43	undergraduate	undergraduate	NOUN
absel-1193	98	44	curriculum	curriculum	NOUN
absel-1193	98	45	:	:	PUNCT
absel-1193	98	46	the	the	DET
absel-1193	98	47	advanced	advanced	ADJ
absel-1193	98	48	accounting	accounting	NOUN
absel-1193	98	49	experiment	experiment	NOUN
absel-1193	98	50	imperatives	imperative	NOUN
absel-1193	98	51	for	for	ADP
absel-1193	98	52	the	the	DET
absel-1193	98	53	transfer	transfer	NOUN
absel-1193	98	54	of	of	ADP
absel-1193	98	55	experience	experience	NOUN
absel-1193	98	56	-	-	PUNCT
absel-1193	98	57	based	base	VERB
absel-1193	98	58	training	training	NOUN
absel-1193	98	59	deciding	decide	VERB
absel-1193	98	60	how	how	SCONJ
absel-1193	98	61	to	to	PART
absel-1193	98	62	decide	decide	VERB
absel-1193	98	63	the	the	DET
absel-1193	98	64	internet	internet	NOUN
absel-1193	98	65	as	as	ADP
absel-1193	98	66	a	a	DET
absel-1193	98	67	pedagogical	pedagogical	ADJ
absel-1193	98	68	tool	tool	NOUN
absel-1193	98	69	internet	internet	NOUN
absel-1193	98	70	scavenger	scavenger	NOUN
absel-1193	98	71	hunt	hunt	NOUN
absel-1193	98	72	two	two	NUM
absel-1193	98	73	management	management	NOUN
absel-1193	98	74	exercises	exercise	NOUN
absel-1193	98	75	based	base	VERB
absel-1193	98	76	on	on	ADP
absel-1193	98	77	committee	committee	NOUN
absel-1193	98	78	work	work	NOUN
absel-1193	98	79	multimedia	multimedia	NOUN
absel-1193	98	80	in	in	ADP
absel-1193	98	81	the	the	DET
absel-1193	98	82	year	year	NOUN
absel-1193	98	83	2000	2000	NUM
absel-1193	98	84	:	:	PUNCT
absel-1193	98	85	how	how	SCONJ
absel-1193	98	86	will	will	AUX
absel-1193	98	87	it	it	PRON
absel-1193	98	88	affect	affect	VERB
absel-1193	98	89	our	our	PRON
absel-1193	98	90	lives	life	NOUN
absel-1193	98	91	?	?	PUNCT
absel-1193	99	1	bootstrap	bootstrap	NOUN
absel-1193	99	2	benefit	benefit	NOUN
absel-1193	99	3	segmentation	segmentation	NOUN
absel-1193	99	4	:	:	PUNCT
absel-1193	99	5	finally	finally	ADV
absel-1193	99	6	a	a	DET
absel-1193	99	7	way	way	NOUN
absel-1193	99	8	to	to	PART
absel-1193	99	9	teach	teach	VERB
absel-1193	99	10	benefit	benefit	NOUN
absel-1193	99	11	segmentation	segmentation	NOUN
absel-1193	99	12	without	without	ADP
absel-1193	99	13	primary	primary	ADJ
absel-1193	99	14	data	datum	NOUN
absel-1193	99	15	or	or	CCONJ
absel-1193	99	16	those	those	DET
absel-1193	99	17	fancy	fancy	ADJ
absel-1193	99	18	statistical	statistical	ADJ
absel-1193	99	19	methods	method	NOUN
absel-1193	99	20	multimedia	multimedia	NOUN
absel-1193	99	21	and	and	CCONJ
absel-1193	99	22	learning	learning	NOUN
absel-1193	99	23	:	:	PUNCT
absel-1193	99	24	is	be	AUX
absel-1193	99	25	there	there	PRON
absel-1193	99	26	a	a	DET
absel-1193	99	27	connection	connection	NOUN
absel-1193	99	28	?	?	PUNCT
absel-1193	100	1	a	a	DET
absel-1193	100	2	changing	change	VERB
absel-1193	100	3	business	business	NOUN
absel-1193	100	4	policy	policy	NOUN
absel-1193	100	5	collaborative	collaborative	ADJ
absel-1193	100	6	learning	learn	VERB
absel-1193	100	7	through	through	ADP
absel-1193	100	8	real	real	ADJ
absel-1193	100	9	-	-	PUNCT
absel-1193	100	10	life	life	NOUN
absel-1193	100	11	assignments	assignment	NOUN
absel-1193	100	12	in	in	ADP
absel-1193	100	13	accounting	accounting	NOUN
absel-1193	100	14	classes	class	NOUN
absel-1193	100	15	the	the	DET
absel-1193	100	16	necessity	necessity	NOUN
absel-1193	100	17	of	of	ADP
absel-1193	100	18	incorporating	incorporate	VERB
absel-1193	100	19	local	local	ADJ
absel-1193	100	20	cultural	cultural	ADJ
absel-1193	100	21	aspects	aspect	NOUN
absel-1193	100	22	into	into	ADP
absel-1193	100	23	international	international	ADJ
absel-1193	100	24	business	business	NOUN
absel-1193	100	25	experiential	experiential	ADJ
absel-1193	100	26	exercises	exercise	NOUN
absel-1193	100	27	utilizing	utilize	VERB
absel-1193	100	28	cultural	cultural	ADJ
absel-1193	100	29	and	and	CCONJ
absel-1193	100	30	international	international	ADJ
absel-1193	100	31	landmark	landmark	NOUN
absel-1193	100	32	constructs	construct	NOUN
absel-1193	100	33	to	to	PART
absel-1193	100	34	assess	assess	VERB
absel-1193	100	35	business	business	NOUN
absel-1193	100	36	student	student	NOUN
absel-1193	100	37	's	's	PART
absel-1193	100	38	international	international	ADJ
absel-1193	100	39	awareness	awareness	NOUN
absel-1193	100	40	legal	legal	ADJ
absel-1193	100	41	issues	issue	NOUN
absel-1193	100	42	related	relate	VERB
absel-1193	100	43	to	to	ADP
absel-1193	100	44	the	the	DET
absel-1193	100	45	use	use	NOUN
absel-1193	100	46	of	of	ADP
absel-1193	100	47	application	application	NOUN
absel-1193	100	48	blanks	blank	NOUN
absel-1193	100	49	:	:	PUNCT
absel-1193	100	50	an	an	DET
absel-1193	100	51	experiential	experiential	ADJ
absel-1193	100	52	exercise	exercise	NOUN
absel-1193	100	53	the	the	DET
absel-1193	100	54	family	family	NOUN
absel-1193	100	55	in	in	ADP
absel-1193	100	56	the	the	DET
absel-1193	100	57	classroom	classroom	NOUN
absel-1193	100	58	:	:	PUNCT
absel-1193	100	59	an	an	DET
absel-1193	100	60	experiential	experiential	ADJ
absel-1193	100	61	exercise	exercise	NOUN
absel-1193	100	62	for	for	ADP
absel-1193	100	63	teaching	teaching	NOUN
absel-1193	100	64	issues	issue	NOUN
absel-1193	100	65	related	relate	VERB
absel-1193	100	66	to	to	ADP
absel-1193	100	67	expatriate	expatriate	ADJ
absel-1193	100	68	assignments	assignment	NOUN
absel-1193	100	69	using	use	VERB
absel-1193	100	70	internet	internet	NOUN
absel-1193	100	71	resources	resource	NOUN
absel-1193	100	72	to	to	PART
absel-1193	100	73	enhance	enhance	VERB
absel-1193	100	74	teaching	teaching	NOUN
absel-1193	100	75	of	of	ADP
absel-1193	100	76	information	information	NOUN
absel-1193	100	77	systems	system	NOUN
absel-1193	100	78	courses	course	NOUN
absel-1193	100	79	:	:	PUNCT
absel-1193	100	80	a	a	DET
absel-1193	100	81	demonstration	demonstration	NOUN
absel-1193	100	82	proposal	proposal	NOUN
absel-1193	100	83	chalkboards	chalkboard	NOUN
absel-1193	100	84	to	to	ADP
absel-1193	100	85	chipboards	chipboard	NOUN
absel-1193	100	86	for	for	ADP
absel-1193	100	87	teachers	teacher	NOUN
absel-1193	100	88	and	and	CCONJ
absel-1193	100	89	consultants	consultant	NOUN
absel-1193	100	90	how	how	SCONJ
absel-1193	100	91	do	do	AUX
absel-1193	100	92	we	we	PRON
absel-1193	100	93	measure	measure	VERB
absel-1193	100	94	the	the	DET
absel-1193	100	95	learning	learning	NOUN
absel-1193	100	96	in	in	ADP
absel-1193	100	97	experiential	experiential	ADJ
absel-1193	100	98	learning	learning	NOUN
absel-1193	100	99	and	and	CCONJ
absel-1193	100	100	how	how	SCONJ
absel-1193	100	101	do	do	AUX
absel-1193	100	102	we	we	PRON
absel-1193	100	103	best	well	ADV
absel-1193	100	104	simulate	simulate	VERB
absel-1193	100	105	it	it	PRON
absel-1193	100	106	?	?	PUNCT