id	sid	tid	token	lemma	pos
absel-1294	1	1	incorporating	incorporate	VERB
absel-1294	1	2	advertising	advertising	NOUN
absel-1294	1	3	strategy	strategy	NOUN
absel-1294	1	4	into	into	ADP
absel-1294	1	5	computer	computer	NOUN
absel-1294	1	6	-	-	PUNCT
absel-1294	1	7	based	base	VERB
absel-1294	1	8	business	business	NOUN
absel-1294	1	9	simulations	simulation	NOUN
absel-1294	1	10	:	:	PUNCT
absel-1294	1	11	a	a	DET
absel-1294	1	12	validation	validation	NOUN
absel-1294	1	13	study	study	NOUN
absel-1294	1	14	developments	development	NOUN
absel-1294	1	15	in	in	ADP
absel-1294	1	16	business	business	NOUN
absel-1294	1	17	simulation	simulation	NOUN
absel-1294	1	18	&	&	CCONJ
absel-1294	1	19	experiential	experiential	ADJ
absel-1294	1	20	exercises	exercise	NOUN
absel-1294	1	21	,	,	PUNCT
absel-1294	1	22	volume	volume	NOUN
absel-1294	1	23	21	21	NUM
absel-1294	1	24	,	,	PUNCT
absel-1294	1	25	1994	1994	NUM
absel-1294	1	26	57	57	NUM
absel-1294	1	27	incorporating	incorporate	VERB
absel-1294	1	28	advertising	advertising	NOUN
absel-1294	1	29	strategy	strategy	NOUN
absel-1294	1	30	into	into	ADP
absel-1294	1	31	computer	computer	NOUN
absel-1294	1	32	-	-	PUNCT
absel-1294	1	33	based	base	VERB
absel-1294	1	34	business	business	NOUN
absel-1294	1	35	simulations	simulation	NOUN
absel-1294	1	36	:	:	PUNCT
absel-1294	1	37	a	a	DET
absel-1294	1	38	validation	validation	NOUN
absel-1294	1	39	study	study	NOUN
absel-1294	1	40	hugh	hugh	PROPN
absel-1294	1	41	m.	m.	NOUN
absel-1294	1	42	cannon	cannon	PROPN
absel-1294	1	43	,	,	PUNCT
absel-1294	1	44	wayne	wayne	PROPN
absel-1294	1	45	state	state	PROPN
absel-1294	1	46	university	university	PROPN
absel-1294	1	47	laura	laura	PROPN
absel-1294	1	48	mcgowan	mcgowan	PROPN
absel-1294	1	49	,	,	PUNCT
absel-1294	1	50	wayne	wayne	PROPN
absel-1294	1	51	state	state	PROPN
absel-1294	1	52	university	university	PROPN
absel-1294	1	53	sung	sung	PROPN
absel-1294	1	54	-	-	PUNCT
absel-1294	1	55	joon	joon	PROPN
absel-1294	1	56	yoon	yoon	PROPN
absel-1294	1	57	,	,	PUNCT
absel-1294	1	58	wayne	wayne	PROPN
absel-1294	1	59	state	state	PROPN
absel-1294	1	60	university	university	PROPN
absel-1294	1	61	abstract	abstract	NOUN
absel-1294	1	62	a	a	DET
absel-1294	1	63	paper	paper	NOUN
absel-1294	1	64	presented	present	VERB
absel-1294	1	65	at	at	ADP
absel-1294	1	66	the	the	DET
absel-1294	1	67	1993	1993	NUM
absel-1294	1	68	absel	absel	ADJ
absel-1294	1	69	national	national	ADJ
absel-1294	1	70	conference	conference	NOUN
absel-1294	1	71	suggested	suggest	VERB
absel-1294	1	72	a	a	DET
absel-1294	1	73	method	method	NOUN
absel-1294	1	74	for	for	ADP
absel-1294	1	75	incorporating	incorporate	VERB
absel-1294	1	76	advertising	advertising	NOUN
absel-1294	1	77	creative	creative	ADJ
absel-1294	1	78	strategy	strategy	NOUN
absel-1294	1	79	into	into	ADP
absel-1294	1	80	a	a	DET
absel-1294	1	81	computer	computer	NOUN
absel-1294	1	82	-	-	PUNCT
absel-1294	1	83	based	base	VERB
absel-1294	1	84	business	business	NOUN
absel-1294	1	85	simulation	simulation	NOUN
absel-1294	1	86	game	game	NOUN
absel-1294	1	87	.	.	PUNCT
absel-1294	2	1	the	the	DET
absel-1294	2	2	paper	paper	NOUN
absel-1294	2	3	presented	present	VERB
absel-1294	2	4	an	an	DET
absel-1294	2	5	extensive	extensive	ADJ
absel-1294	2	6	literature	literature	NOUN
absel-1294	2	7	review	review	NOUN
absel-1294	2	8	and	and	CCONJ
absel-1294	2	9	developed	develop	VERB
absel-1294	2	10	considerable	considerable	ADJ
absel-1294	2	11	theoretical	theoretical	ADJ
absel-1294	2	12	support	support	NOUN
absel-1294	2	13	for	for	ADP
absel-1294	2	14	the	the	DET
absel-1294	2	15	proposed	propose	VERB
absel-1294	2	16	methodology	methodology	NOUN
absel-1294	2	17	.	.	PUNCT
absel-1294	3	1	however	however	ADV
absel-1294	3	2	,	,	PUNCT
absel-1294	3	3	it	it	PRON
absel-1294	3	4	provided	provide	VERB
absel-1294	3	5	no	no	DET
absel-1294	3	6	empirical	empirical	ADJ
absel-1294	3	7	evidence	evidence	NOUN
absel-1294	3	8	in	in	ADP
absel-1294	3	9	support	support	NOUN
absel-1294	3	10	of	of	ADP
absel-1294	3	11	the	the	DET
absel-1294	3	12	method	method	NOUN
absel-1294	3	13	’s	’s	PART
absel-1294	3	14	validity	validity	NOUN
absel-1294	3	15	.	.	PUNCT
absel-1294	4	1	this	this	DET
absel-1294	4	2	paper	paper	NOUN
absel-1294	4	3	reports	report	VERB
absel-1294	4	4	a	a	DET
absel-1294	4	5	pilot	pilot	NOUN
absel-1294	4	6	study	study	NOUN
absel-1294	4	7	aimed	aim	VERB
absel-1294	4	8	at	at	ADP
absel-1294	4	9	testing	test	VERB
absel-1294	4	10	the	the	DET
absel-1294	4	11	method	method	NOUN
absel-1294	4	12	’s	’s	PART
absel-1294	4	13	validity	validity	NOUN
absel-1294	4	14	.	.	PUNCT
absel-1294	5	1	the	the	DET
absel-1294	5	2	results	result	NOUN
absel-1294	5	3	fail	fail	VERB
absel-1294	5	4	to	to	PART
absel-1294	5	5	support	support	VERB
absel-1294	5	6	the	the	DET
absel-1294	5	7	method	method	NOUN
absel-1294	5	8	,	,	PUNCT
absel-1294	5	9	suggesting	suggest	VERB
absel-1294	5	10	a	a	DET
absel-1294	5	11	number	number	NOUN
absel-1294	5	12	of	of	ADP
absel-1294	5	13	problems	problem	NOUN
absel-1294	5	14	that	that	PRON
absel-1294	5	15	need	need	VERB
absel-1294	5	16	to	to	PART
absel-1294	5	17	be	be	AUX
absel-1294	5	18	addressed	address	VERB
absel-1294	5	19	prior	prior	ADV
absel-1294	5	20	to	to	ADP
absel-1294	5	21	implementing	implement	VERB
absel-1294	5	22	the	the	DET
absel-1294	5	23	method	method	NOUN
absel-1294	5	24	in	in	ADP
absel-1294	5	25	an	an	DET
absel-1294	5	26	actual	actual	ADJ
absel-1294	5	27	game	game	NOUN
absel-1294	5	28	environment	environment	NOUN
absel-1294	5	29	.	.	PUNCT
absel-1294	6	1	introduction	introduction	NOUN
absel-1294	6	2	in	in	ADP
absel-1294	6	3	a	a	DET
absel-1294	6	4	1993	1993	NUM
absel-1294	6	5	absel	absel	NOUN
absel-1294	6	6	paper	paper	NOUN
absel-1294	6	7	,	,	PUNCT
absel-1294	6	8	cannon	cannon	NOUN
absel-1294	6	9	(	(	PUNCT
absel-1294	6	10	1993	1993	NUM
absel-1294	6	11	)	)	PUNCT
absel-1294	6	12	suggested	suggest	VERB
absel-1294	6	13	that	that	SCONJ
absel-1294	6	14	business	business	NOUN
absel-1294	6	15	simulation	simulation	NOUN
absel-1294	6	16	games	game	NOUN
absel-1294	6	17	might	might	AUX
absel-1294	6	18	include	include	VERB
absel-1294	6	19	a	a	DET
absel-1294	6	20	module	module	NOUN
absel-1294	6	21	for	for	ADP
absel-1294	6	22	addressing	address	VERB
absel-1294	6	23	advertising	advertising	NOUN
absel-1294	6	24	creative	creative	ADJ
absel-1294	6	25	strategy	strategy	NOUN
absel-1294	6	26	decisions	decision	NOUN
absel-1294	6	27	.	.	PUNCT
absel-1294	7	1	he	he	PRON
absel-1294	7	2	noted	note	VERB
absel-1294	7	3	that	that	SCONJ
absel-1294	7	4	business	business	NOUN
absel-1294	7	5	simulation	simulation	NOUN
absel-1294	7	6	games	game	NOUN
absel-1294	7	7	have	have	AUX
absel-1294	7	8	traditionally	traditionally	ADV
absel-1294	7	9	paid	pay	VERB
absel-1294	7	10	relatively	relatively	ADV
absel-1294	7	11	little	little	ADJ
absel-1294	7	12	attention	attention	NOUN
absel-1294	7	13	to	to	ADP
absel-1294	7	14	advertising	advertising	NOUN
absel-1294	7	15	variables	variable	NOUN
absel-1294	7	16	.	.	PUNCT
absel-1294	8	1	keys	key	NOUN
absel-1294	8	2	(	(	PUNCT
absel-1294	8	3	1987	1987	NUM
absel-1294	8	4	)	)	PUNCT
absel-1294	8	5	found	find	VERB
absel-1294	8	6	that	that	SCONJ
absel-1294	8	7	only	only	ADV
absel-1294	8	8	five	five	NUM
absel-1294	8	9	out	out	ADP
absel-1294	8	10	of	of	ADP
absel-1294	8	11	ten	ten	NUM
absel-1294	8	12	total	total	ADJ
absel-1294	8	13	enterprise	enterprise	NOUN
absel-1294	8	14	games	game	NOUN
absel-1294	8	15	included	include	VERB
absel-1294	8	16	advertising	advertising	NOUN
absel-1294	8	17	variables	variable	NOUN
absel-1294	8	18	,	,	PUNCT
absel-1294	8	19	and	and	CCONJ
absel-1294	8	20	these	these	PRON
absel-1294	8	21	were	be	AUX
absel-1294	8	22	limited	limit	VERB
absel-1294	8	23	to	to	ADP
absel-1294	8	24	budget	budget	NOUN
absel-1294	8	25	decisions	decision	NOUN
absel-1294	8	26	.	.	PUNCT
absel-1294	9	1	marketing	marketing	NOUN
absel-1294	9	2	games	game	NOUN
absel-1294	9	3	do	do	AUX
absel-1294	9	4	not	not	PART
absel-1294	9	5	fare	fare	VERB
absel-1294	9	6	much	much	ADV
absel-1294	9	7	better	well	ADJ
absel-1294	9	8	(	(	PUNCT
absel-1294	9	9	biggs	biggs	PROPN
absel-1294	9	10	1987	1987	NUM
absel-1294	9	11	;	;	PUNCT
absel-1294	9	12	burns	burn	NOUN
absel-1294	9	13	and	and	CCONJ
absel-1294	9	14	gentry	gentry	NOUN
absel-1294	9	15	1992	1992	NUM
absel-1294	9	16	)	)	PUNCT
absel-1294	9	17	.	.	PUNCT
absel-1294	10	1	they	they	PRON
absel-1294	10	2	typically	typically	ADV
absel-1294	10	3	include	include	VERB
absel-1294	10	4	a	a	DET
absel-1294	10	5	more	more	ADV
absel-1294	10	6	detailed	detailed	ADJ
absel-1294	10	7	set	set	NOUN
absel-1294	10	8	of	of	ADP
absel-1294	10	9	allocations	allocation	NOUN
absel-1294	10	10	,	,	PUNCT
absel-1294	10	11	including	include	VERB
absel-1294	10	12	such	such	ADJ
absel-1294	10	13	promotional	promotional	ADJ
absel-1294	10	14	elements	element	NOUN
absel-1294	10	15	as	as	ADP
absel-1294	10	16	advertising	advertising	NOUN
absel-1294	10	17	allowances	allowance	NOUN
absel-1294	10	18	for	for	ADP
absel-1294	10	19	retailers	retailer	NOUN
absel-1294	10	20	.	.	PUNCT
absel-1294	11	1	pointof	pointof	NOUN
absel-1294	11	2	-	-	PUNCT
absel-1294	11	3	purchase	purchase	NOUN
absel-1294	11	4	displays	display	NOUN
absel-1294	11	5	,	,	PUNCT
absel-1294	11	6	sales	sale	NOUN
absel-1294	11	7	promotion	promotion	NOUN
absel-1294	11	8	,	,	PUNCT
absel-1294	11	9	broadcast	broadcast	VERB
absel-1294	11	10	versus	versus	ADP
absel-1294	11	11	print	print	NOUN
absel-1294	11	12	media	medium	NOUN
absel-1294	11	13	.	.	PUNCT
absel-1294	12	1	but	but	CCONJ
absel-1294	12	2	these	these	PRON
absel-1294	12	3	do	do	AUX
absel-1294	12	4	not	not	PART
absel-1294	12	5	begin	begin	VERB
absel-1294	12	6	to	to	PART
absel-1294	12	7	tap	tap	VERB
absel-1294	12	8	the	the	DET
absel-1294	12	9	broad	broad	ADJ
absel-1294	12	10	range	range	NOUN
absel-1294	12	11	of	of	ADP
absel-1294	12	12	advertising	advertising	NOUN
absel-1294	12	13	and	and	CCONJ
absel-1294	12	14	promotional	promotional	ADJ
absel-1294	12	15	principles	principle	NOUN
absel-1294	12	16	covered	cover	VERB
absel-1294	12	17	in	in	ADP
absel-1294	12	18	even	even	ADV
absel-1294	12	19	the	the	DET
absel-1294	12	20	most	most	ADV
absel-1294	12	21	general	general	ADJ
absel-1294	12	22	of	of	ADP
absel-1294	12	23	marketing	marketing	NOUN
absel-1294	12	24	classes	class	NOUN
absel-1294	12	25	.	.	PUNCT
absel-1294	13	1	some	some	DET
absel-1294	13	2	games	game	NOUN
absel-1294	13	3	,	,	PUNCT
absel-1294	13	4	such	such	ADJ
absel-1294	13	5	as	as	ADP
absel-1294	13	6	compete	compete	NOUN
absel-1294	13	7	(	(	PUNCT
absel-1294	13	8	faria	faria	PROPN
absel-1294	13	9	,	,	PUNCT
absel-1294	13	10	nulsen	nulsen	NOUN
absel-1294	13	11	and	and	CCONJ
absel-1294	13	12	roussos	roussos	PROPN
absel-1294	13	13	1	1	NUM
absel-1294	13	14	984	984	NUM
absel-1294	13	15	)	)	PUNCT
absel-1294	13	16	,	,	PUNCT
absel-1294	13	17	the	the	DET
absel-1294	13	18	market	market	NOUN
absel-1294	13	19	place	place	NOUN
absel-1294	13	20	(	(	PUNCT
absel-1294	13	21	cadotte	cadotte	PROPN
absel-1294	13	22	1990	1990	NUM
absel-1294	13	23	)	)	PUNCT
absel-1294	13	24	and	and	CCONJ
absel-1294	13	25	markstrat	markstrat	NOUN
absel-1294	13	26	2	2	NUM
absel-1294	13	27	(	(	PUNCT
absel-1294	13	28	larreche	larreche	NOUN
absel-1294	13	29	and	and	CCONJ
absel-1294	13	30	gatignon	gatignon	NOUN
absel-1294	13	31	1990	1990	NUM
absel-1294	13	32	)	)	PUNCT
absel-1294	13	33	do	do	AUX
absel-1294	13	34	include	include	VERB
absel-1294	13	35	product	product	NOUN
absel-1294	13	36	attribute	attribute	NOUN
absel-1294	13	37	variables	variable	NOUN
absel-1294	13	38	,	,	PUNCT
absel-1294	13	39	drawing	draw	VERB
absel-1294	13	40	on	on	ADP
absel-1294	13	41	the	the	DET
absel-1294	13	42	attitudinally	attitudinally	ADV
absel-1294	13	43	based	base	VERB
absel-1294	13	44	advertising	advertising	NOUN
absel-1294	13	45	strategy	strategy	NOUN
absel-1294	13	46	framework	framework	NOUN
absel-1294	13	47	proposed	propose	VERB
absel-1294	13	48	by	by	ADP
absel-1294	13	49	boyd	boyd	PROPN
absel-1294	13	50	,	,	PUNCT
absel-1294	13	51	ray	ray	NOUN
absel-1294	13	52	and	and	CCONJ
absel-1294	13	53	strong	strong	ADJ
absel-1294	13	54	(	(	PUNCT
absel-1294	13	55	1972	1972	NUM
absel-1294	13	56	)	)	PUNCT
absel-1294	13	57	and	and	CCONJ
absel-1294	13	58	the	the	DET
absel-1294	13	59	general	general	ADJ
absel-1294	13	60	logic	logic	NOUN
absel-1294	13	61	of	of	ADP
absel-1294	13	62	product	product	NOUN
absel-1294	13	63	positioning	position	VERB
absel-1294	13	64	through	through	ADP
absel-1294	13	65	preference	preference	NOUN
absel-1294	13	66	and	and	CCONJ
absel-1294	13	67	perceptual	perceptual	ADJ
absel-1294	13	68	mapping	mapping	NOUN
absel-1294	13	69	(	(	PUNCT
absel-1294	13	70	johnson	johnson	PROPN
absel-1294	13	71	1971	1971	NUM
absel-1294	13	72	)	)	PUNCT
absel-1294	13	73	.	.	PUNCT
absel-1294	14	1	including	include	VERB
absel-1294	14	2	these	these	DET
absel-1294	14	3	variables	variable	NOUN
absel-1294	14	4	in	in	ADP
absel-1294	14	5	the	the	DET
absel-1294	14	6	simulation	simulation	NOUN
absel-1294	14	7	represents	represent	VERB
absel-1294	14	8	a	a	DET
absel-1294	14	9	major	major	ADJ
absel-1294	14	10	improvement	improvement	NOUN
absel-1294	14	11	over	over	ADP
absel-1294	14	12	the	the	DET
absel-1294	14	13	more	more	ADV
absel-1294	14	14	basic	basic	ADJ
absel-1294	14	15	budget	budget	NOUN
absel-1294	14	16	-	-	PUNCT
absel-1294	14	17	oriented	orient	VERB
absel-1294	14	18	games	game	NOUN
absel-1294	14	19	.	.	PUNCT
absel-1294	15	1	but	but	CCONJ
absel-1294	15	2	even	even	ADV
absel-1294	15	3	so	so	ADV
absel-1294	15	4	,	,	PUNCT
absel-1294	15	5	advertising	advertising	NOUN
absel-1294	15	6	decisions	decision	NOUN
absel-1294	15	7	include	include	VERB
absel-1294	15	8	more	more	ADJ
absel-1294	15	9	than	than	ADP
absel-1294	15	10	budget	budget	NOUN
absel-1294	15	11	allocations	allocation	NOUN
absel-1294	15	12	and	and	CCONJ
absel-1294	15	13	product	product	NOUN
absel-1294	15	14	positioning	positioning	NOUN
absel-1294	15	15	.	.	PUNCT
absel-1294	16	1	cannon	cannon	NOUN
absel-1294	16	2	’s	’s	PART
absel-1294	16	3	paper	paper	NOUN
absel-1294	16	4	suggests	suggest	VERB
absel-1294	16	5	that	that	SCONJ
absel-1294	16	6	a	a	DET
absel-1294	16	7	game	game	NOUN
absel-1294	16	8	might	might	AUX
absel-1294	16	9	be	be	AUX
absel-1294	16	10	developed	develop	VERB
absel-1294	16	11	which	which	PRON
absel-1294	16	12	includes	include	VERB
absel-1294	16	13	variables	variable	NOUN
absel-1294	16	14	addressing	address	VERB
absel-1294	16	15	the	the	DET
absel-1294	16	16	underlying	underlying	ADJ
absel-1294	16	17	persuasive	persuasive	ADJ
absel-1294	16	18	process	process	NOUN
absel-1294	16	19	used	use	VERB
absel-1294	16	20	by	by	ADP
absel-1294	16	21	advertising	advertise	VERB
absel-1294	16	22	-the	-the	DET
absel-1294	16	23	method	method	NOUN
absel-1294	16	24	by	by	ADP
absel-1294	16	25	which	which	PRON
absel-1294	16	26	advertising	advertising	NOUN
absel-1294	16	27	influences	influence	VERB
absel-1294	16	28	preference	preference	NOUN
absel-1294	16	29	and	and	CCONJ
absel-1294	16	30	perceptual	perceptual	ADJ
absel-1294	16	31	change	change	NOUN
absel-1294	16	32	.	.	PUNCT
absel-1294	17	1	this	this	PRON
absel-1294	17	2	is	be	AUX
absel-1294	17	3	creative	creative	ADJ
absel-1294	17	4	(	(	PUNCT
absel-1294	17	5	as	as	SCONJ
absel-1294	17	6	opposed	oppose	VERB
absel-1294	17	7	to	to	ADP
absel-1294	17	8	advertising	advertising	NOUN
absel-1294	17	9	)	)	PUNCT
absel-1294	17	10	strategy	strategy	NOUN
absel-1294	17	11	.	.	PUNCT
absel-1294	18	1	after	after	ADP
absel-1294	18	2	reviewing	review	VERB
absel-1294	18	3	the	the	DET
absel-1294	18	4	major	major	ADJ
absel-1294	18	5	models	model	NOUN
absel-1294	18	6	of	of	ADP
absel-1294	18	7	creative	creative	ADJ
absel-1294	18	8	strategy	strategy	NOUN
absel-1294	18	9	,	,	PUNCT
absel-1294	18	10	including	include	VERB
absel-1294	18	11	several	several	ADJ
absel-1294	18	12	that	that	PRON
absel-1294	18	13	are	be	AUX
absel-1294	18	14	currently	currently	ADV
absel-1294	18	15	in	in	ADP
absel-1294	18	16	use	use	NOUN
absel-1294	18	17	by	by	ADP
absel-1294	18	18	advertising	advertising	NOUN
absel-1294	18	19	agencies	agency	NOUN
absel-1294	18	20	,	,	PUNCT
absel-1294	18	21	the	the	DET
absel-1294	18	22	paper	paper	NOUN
absel-1294	18	23	suggests	suggest	VERB
absel-1294	18	24	a	a	DET
absel-1294	18	25	specific	specific	ADJ
absel-1294	18	26	theoretical	theoretical	ADJ
absel-1294	18	27	model	model	NOUN
absel-1294	18	28	for	for	ADP
absel-1294	18	29	conceptualizing	conceptualize	VERB
absel-1294	18	30	creative	creative	ADJ
absel-1294	18	31	strategy	strategy	NOUN
absel-1294	18	32	in	in	ADP
absel-1294	18	33	the	the	DET
absel-1294	18	34	context	context	NOUN
absel-1294	18	35	of	of	ADP
absel-1294	18	36	a	a	DET
absel-1294	18	37	business	business	NOUN
absel-1294	18	38	simulation	simulation	NOUN
absel-1294	18	39	game	game	NOUN
absel-1294	18	40	,	,	PUNCT
absel-1294	18	41	and	and	CCONJ
absel-1294	18	42	with	with	ADP
absel-1294	18	43	it	it	PRON
absel-1294	18	44	,	,	PUNCT
absel-1294	18	45	a	a	DET
absel-1294	18	46	specific	specific	ADJ
absel-1294	18	47	set	set	NOUN
absel-1294	18	48	of	of	ADP
absel-1294	18	49	operational	operational	ADJ
absel-1294	18	50	procedures	procedure	NOUN
absel-1294	18	51	for	for	ADP
absel-1294	18	52	incorporating	incorporate	VERB
absel-1294	18	53	creative	creative	ADJ
absel-1294	18	54	strategy	strategy	NOUN
absel-1294	18	55	decisions	decision	NOUN
absel-1294	18	56	into	into	ADP
absel-1294	18	57	the	the	DET
absel-1294	18	58	game	game	NOUN
absel-1294	18	59	.	.	PUNCT
absel-1294	19	1	notwithstanding	notwithstanding	ADP
absel-1294	19	2	the	the	DET
absel-1294	19	3	strong	strong	ADJ
absel-1294	19	4	theoretical	theoretical	ADJ
absel-1294	19	5	support	support	NOUN
absel-1294	19	6	for	for	ADP
absel-1294	19	7	the	the	DET
absel-1294	19	8	creative	creative	ADJ
absel-1294	19	9	strategy	strategy	NOUN
absel-1294	19	10	model	model	NOUN
absel-1294	19	11	,	,	PUNCT
absel-1294	19	12	the	the	DET
absel-1294	19	13	paper	paper	NOUN
absel-1294	19	14	provided	provide	VERB
absel-1294	19	15	no	no	DET
absel-1294	19	16	empirical	empirical	ADJ
absel-1294	19	17	support	support	NOUN
absel-1294	19	18	for	for	ADP
absel-1294	19	19	the	the	DET
absel-1294	19	20	method	method	NOUN
absel-1294	19	21	’s	’s	PART
absel-1294	19	22	validity	validity	NOUN
absel-1294	19	23	,	,	PUNCT
absel-1294	19	24	either	either	CCONJ
absel-1294	19	25	in	in	ADP
absel-1294	19	26	general	general	ADJ
absel-1294	19	27	or	or	CCONJ
absel-1294	19	28	in	in	ADP
absel-1294	19	29	the	the	DET
absel-1294	19	30	specific	specific	ADJ
absel-1294	19	31	context	context	NOUN
absel-1294	19	32	of	of	ADP
absel-1294	19	33	a	a	DET
absel-1294	19	34	simulation	simulation	NOUN
absel-1294	19	35	game	game	NOUN
absel-1294	19	36	environment	environment	NOUN
absel-1294	19	37	.	.	PUNCT
absel-1294	20	1	the	the	DET
absel-1294	20	2	purpose	purpose	NOUN
absel-1294	20	3	of	of	ADP
absel-1294	20	4	this	this	DET
absel-1294	20	5	paper	paper	NOUN
absel-1294	20	6	is	be	AUX
absel-1294	20	7	to	to	PART
absel-1294	20	8	present	present	VERB
absel-1294	20	9	the	the	DET
absel-1294	20	10	results	result	NOUN
absel-1294	20	11	of	of	ADP
absel-1294	20	12	a	a	DET
absel-1294	20	13	preliminary	preliminary	ADJ
absel-1294	20	14	validation	validation	NOUN
absel-1294	20	15	study	study	NOUN
absel-1294	20	16	.	.	PUNCT
absel-1294	21	1	the	the	DET
absel-1294	21	2	study	study	NOUN
absel-1294	21	3	the	the	DET
absel-1294	21	4	basic	basic	ADJ
absel-1294	21	5	premise	premise	NOUN
absel-1294	21	6	of	of	ADP
absel-1294	21	7	this	this	DET
absel-1294	21	8	study	study	NOUN
absel-1294	21	9	is	be	AUX
absel-1294	21	10	twofold	twofold	ADV
absel-1294	21	11	:	:	PUNCT
absel-1294	21	12	first	first	ADV
absel-1294	21	13	,	,	PUNCT
absel-1294	21	14	the	the	DET
absel-1294	21	15	methodology	methodology	NOUN
absel-1294	21	16	proposed	propose	VERB
absel-1294	21	17	by	by	ADP
absel-1294	21	18	cannon	cannon	NOUN
absel-1294	21	19	(	(	PUNCT
absel-1294	21	20	1993	1993	NUM
absel-1294	21	21	)	)	PUNCT
absel-1294	21	22	is	be	AUX
absel-1294	21	23	both	both	CCONJ
absel-1294	21	24	reliable	reliable	ADJ
absel-1294	21	25	and	and	CCONJ
absel-1294	21	26	valid	valid	ADJ
absel-1294	21	27	.	.	PUNCT
absel-1294	22	1	that	that	PRON
absel-1294	22	2	is	is	ADV
absel-1294	22	3	,	,	PUNCT
absel-1294	22	4	the	the	DET
absel-1294	22	5	constructs	construct	NOUN
absel-1294	22	6	and	and	CCONJ
absel-1294	22	7	relationships	relationship	NOUN
absel-1294	22	8	upon	upon	SCONJ
absel-1294	22	9	which	which	PRON
absel-1294	22	10	the	the	DET
absel-1294	22	11	model	model	NOUN
absel-1294	22	12	was	be	AUX
absel-1294	22	13	based	base	VERB
absel-1294	22	14	map	map	NOUN
absel-1294	22	15	accurately	accurately	ADV
absel-1294	22	16	onto	onto	ADP
absel-1294	22	17	reality	reality	NOUN
absel-1294	22	18	,	,	PUNCT
absel-1294	22	19	and	and	CCONJ
absel-1294	22	20	that	that	SCONJ
absel-1294	22	21	this	this	DET
absel-1294	22	22	mapping	mapping	NOUN
absel-1294	22	23	can	can	AUX
absel-1294	22	24	be	be	AUX
absel-1294	22	25	done	do	VERB
absel-1294	22	26	by	by	ADP
absel-1294	22	27	expert	expert	NOUN
absel-1294	22	28	raters	rater	NOUN
absel-1294	22	29	observing	observe	VERB
absel-1294	22	30	actual	actual	ADJ
absel-1294	22	31	ads	ad	NOUN
absel-1294	22	32	(	(	PUNCT
absel-1294	22	33	or	or	CCONJ
absel-1294	22	34	student	student	NOUN
absel-1294	22	35	renditions	rendition	NOUN
absel-1294	22	36	of	of	ADP
absel-1294	22	37	them	they	PRON
absel-1294	22	38	)	)	PUNCT
absel-1294	22	39	and	and	CCONJ
absel-1294	22	40	actual	actual	ADJ
absel-1294	22	41	or	or	CCONJ
absel-1294	22	42	simulated	simulate	VERB
absel-1294	22	43	advertising	advertising	NOUN
absel-1294	22	44	situations	situation	NOUN
absel-1294	22	45	.	.	PUNCT
absel-1294	23	1	second	second	ADJ
absel-1294	23	2	,	,	PUNCT
absel-1294	23	3	on	on	ADP
absel-1294	23	4	the	the	DET
absel-1294	23	5	whole	whole	NOUN
absel-1294	23	6	,	,	PUNCT
absel-1294	23	7	professionally	professionally	ADV
absel-1294	23	8	prepared	prepare	VERB
absel-1294	23	9	advertising	advertising	NOUN
absel-1294	23	10	will	will	AUX
absel-1294	23	11	tend	tend	VERB
absel-1294	23	12	to	to	PART
absel-1294	23	13	be	be	AUX
absel-1294	23	14	effective	effective	ADJ
absel-1294	23	15	.	.	PUNCT
absel-1294	24	1	if	if	SCONJ
absel-1294	24	2	this	this	PRON
absel-1294	24	3	is	be	AUX
absel-1294	24	4	true	true	ADJ
absel-1294	24	5	,	,	PUNCT
absel-1294	24	6	then	then	ADV
absel-1294	24	7	it	it	PRON
absel-1294	24	8	should	should	AUX
absel-1294	24	9	score	score	VERB
absel-1294	24	10	well	well	ADV
absel-1294	24	11	according	accord	VERB
absel-1294	24	12	to	to	ADP
absel-1294	24	13	cannon	cannon	NOUN
absel-1294	24	14	’s	’s	PART
absel-1294	24	15	(	(	PUNCT
absel-1294	24	16	1993	1993	NUM
absel-1294	24	17	)	)	PUNCT
absel-1294	24	18	simulation	simulation	NOUN
absel-1294	24	19	methodology	methodology	NOUN
absel-1294	24	20	if	if	SCONJ
absel-1294	24	21	the	the	DET
absel-1294	24	22	methodology	methodology	NOUN
absel-1294	24	23	is	be	AUX
absel-1294	24	24	valid	valid	ADJ
absel-1294	24	25	.	.	PUNCT
absel-1294	25	1	the	the	DET
absel-1294	25	2	simulation	simulation	NOUN
absel-1294	25	3	methodology	methodology	NOUN
absel-1294	25	4	the	the	DET
absel-1294	25	5	basic	basic	ADJ
absel-1294	25	6	underlying	underlying	ADJ
absel-1294	25	7	framework	framework	NOUN
absel-1294	25	8	for	for	ADP
absel-1294	25	9	the	the	DET
absel-1294	25	10	creative	creative	ADJ
absel-1294	25	11	strategy	strategy	NOUN
absel-1294	25	12	model	model	NOUN
absel-1294	25	13	is	be	AUX
absel-1294	25	14	katz	katz	PROPN
absel-1294	25	15	(	(	PUNCT
absel-1294	25	16	1960	1960	NUM
absel-1294	25	17	)	)	PUNCT
absel-1294	25	18	functional	functional	ADJ
absel-1294	25	19	attitude	attitude	NOUN
absel-1294	25	20	theory	theory	NOUN
absel-1294	25	21	.	.	PUNCT
absel-1294	26	1	katz	katz	PROPN
absel-1294	26	2	suggests	suggest	VERB
absel-1294	26	3	that	that	SCONJ
absel-1294	26	4	attitudes	attitude	NOUN
absel-1294	26	5	,	,	PUNCT
absel-1294	26	6	and	and	CCONJ
absel-1294	26	7	by	by	ADP
absel-1294	26	8	extension	extension	NOUN
absel-1294	26	9	,	,	PUNCT
absel-1294	26	10	attitude	attitude	NOUN
absel-1294	26	11	change	change	NOUN
absel-1294	26	12	(	(	PUNCT
absel-1294	26	13	persuasion	persuasion	NOUN
absel-1294	26	14	)	)	PUNCT
absel-1294	26	15	,	,	PUNCT
absel-1294	26	16	can	can	AUX
absel-1294	26	17	best	well	ADV
absel-1294	26	18	be	be	AUX
absel-1294	26	19	understood	understand	VERB
absel-1294	26	20	in	in	ADP
absel-1294	26	21	terms	term	NOUN
absel-1294	26	22	of	of	ADP
absel-1294	26	23	the	the	DET
absel-1294	26	24	functions	function	NOUN
absel-1294	26	25	the	the	DET
absel-1294	26	26	attitudes	attitude	NOUN
absel-1294	26	27	serve	serve	VERB
absel-1294	26	28	.	.	PUNCT
absel-1294	27	1	these	these	PRON
absel-1294	27	2	include	include	VERB
absel-1294	27	3	four	four	NUM
absel-1294	27	4	major	major	ADJ
absel-1294	27	5	categories	category	NOUN
absel-1294	27	6	:	:	PUNCT
absel-1294	27	7	1	1	X
absel-1294	27	8	.	.	X
absel-1294	27	9	utilitarian	utilitarian	ADJ
absel-1294	27	10	.	.	PUNCT
absel-1294	28	1	attitudes	attitude	NOUN
absel-1294	28	2	place	place	VERB
absel-1294	28	3	positive	positive	ADJ
absel-1294	28	4	value	value	NOUN
absel-1294	28	5	on	on	ADP
absel-1294	28	6	objects	object	NOUN
absel-1294	28	7	that	that	PRON
absel-1294	28	8	tend	tend	VERB
absel-1294	28	9	to	to	PART
absel-1294	28	10	give	give	VERB
absel-1294	28	11	a	a	DET
absel-1294	28	12	person	person	NOUN
absel-1294	28	13	direct	direct	ADJ
absel-1294	28	14	utility	utility	NOUN
absel-1294	28	15	.	.	PUNCT
absel-1294	29	1	for	for	ADP
absel-1294	29	2	instance	instance	NOUN
absel-1294	29	3	,	,	PUNCT
absel-1294	29	4	a	a	DET
absel-1294	29	5	consumer	consumer	NOUN
absel-1294	29	6	may	may	AUX
absel-1294	29	7	develop	develop	VERB
absel-1294	29	8	a	a	DET
absel-1294	29	9	positive	positive	ADJ
absel-1294	29	10	attitude	attitude	NOUN
absel-1294	29	11	towards	towards	ADP
absel-1294	29	12	a	a	DET
absel-1294	29	13	low	low	ADV
absel-1294	29	14	-	-	PUNCT
absel-1294	29	15	priced	price	VERB
absel-1294	29	16	product	product	NOUN
absel-1294	29	17	because	because	SCONJ
absel-1294	29	18	it	it	PRON
absel-1294	29	19	serves	serve	VERB
absel-1294	29	20	money	money	NOUN
absel-1294	29	21	,	,	PUNCT
absel-1294	29	22	thus	thus	ADV
absel-1294	29	23	providing	provide	VERB
absel-1294	29	24	utility	utility	NOUN
absel-1294	29	25	for	for	ADP
absel-1294	29	26	additional	additional	ADJ
absel-1294	29	27	purchases	purchase	NOUN
absel-1294	29	28	.	.	PUNCT
absel-1294	30	1	2	2	X
absel-1294	30	2	.	.	X
absel-1294	30	3	ego	ego	ADJ
absel-1294	30	4	-	-	PUNCT
absel-1294	30	5	defensive	defensive	NOUN
absel-1294	30	6	.	.	PUNCT
absel-1294	30	7	attitudes	attitude	NOUN
absel-1294	30	8	place	place	VERB
absel-1294	30	9	positive	positive	ADJ
absel-1294	30	10	value	value	NOUN
absel-1294	30	11	on	on	ADP
absel-1294	30	12	objects	object	NOUN
absel-1294	30	13	that	that	PRON
absel-1294	30	14	serve	serve	VERB
absel-1294	30	15	to	to	PART
absel-1294	30	16	eliminate	eliminate	VERB
absel-1294	30	17	inner	inner	ADJ
absel-1294	30	18	tension	tension	NOUN
absel-1294	30	19	between	between	ADP
absel-1294	30	20	conflicting	conflict	VERB
absel-1294	30	21	needs	need	NOUN
absel-1294	30	22	and	and	CCONJ
absel-1294	30	23	values	value	NOUN
absel-1294	30	24	.	.	PUNCT
absel-1294	31	1	for	for	ADP
absel-1294	31	2	instance	instance	NOUN
absel-1294	31	3	,	,	PUNCT
absel-1294	31	4	a	a	DET
absel-1294	31	5	consumer	consumer	NOUN
absel-1294	31	6	may	may	AUX
absel-1294	31	7	develop	develop	VERB
absel-1294	31	8	a	a	DET
absel-1294	31	9	positive	positive	ADJ
absel-1294	31	10	attitude	attitude	NOUN
absel-1294	31	11	toward	toward	ADP
absel-1294	31	12	a	a	DET
absel-1294	31	13	new	new	ADJ
absel-1294	31	14	fragrance	fragrance	NOUN
absel-1294	31	15	that	that	PRON
absel-1294	31	16	provides	provide	VERB
absel-1294	31	17	symbolic	symbolic	ADJ
absel-1294	31	18	expression	expression	NOUN
absel-1294	31	19	for	for	ADP
absel-1294	31	20	sexual	sexual	ADJ
absel-1294	31	21	impulses	impulse	NOUN
absel-1294	31	22	that	that	PRON
absel-1294	31	23	would	would	AUX
absel-1294	31	24	otherwise	otherwise	ADV
absel-1294	31	25	be	be	AUX
absel-1294	31	26	held	hold	VERB
absel-1294	31	27	inside	inside	ADV
absel-1294	31	28	.	.	PUNCT
absel-1294	32	1	3	3	X
absel-1294	32	2	.	.	X
absel-1294	32	3	value	value	NOUN
absel-1294	32	4	-	-	PUNCT
absel-1294	32	5	expressive	expressive	NOUN
absel-1294	32	6	.	.	PUNCT
absel-1294	32	7	attitudes	attitude	NOUN
absel-1294	32	8	place	place	VERB
absel-1294	32	9	positive	positive	ADJ
absel-1294	32	10	value	value	NOUN
absel-1294	32	11	on	on	ADP
absel-1294	32	12	objects	object	NOUN
absel-1294	32	13	that	that	PRON
absel-1294	32	14	serve	serve	VERB
absel-1294	32	15	to	to	PART
absel-1294	32	16	express	express	VERB
absel-1294	32	17	important	important	ADJ
absel-1294	32	18	personal	personal	ADJ
absel-1294	32	19	values	value	NOUN
absel-1294	32	20	.	.	PUNCT
absel-1294	33	1	for	for	ADP
absel-1294	33	2	instance	instance	NOUN
absel-1294	33	3	,	,	PUNCT
absel-1294	33	4	a	a	DET
absel-1294	33	5	consumer	consumer	NOUN
absel-1294	33	6	may	may	AUX
absel-1294	33	7	develop	develop	VERB
absel-1294	33	8	a	a	DET
absel-1294	33	9	positive	positive	ADJ
absel-1294	33	10	attitude	attitude	NOUN
absel-1294	33	11	toward	toward	ADP
absel-1294	33	12	fashions	fashion	NOUN
absel-1294	33	13	that	that	PRON
absel-1294	33	14	represent	represent	VERB
absel-1294	33	15	conservatism	conservatism	NOUN
absel-1294	33	16	,	,	PUNCT
absel-1294	33	17	rebellion	rebellion	NOUN
absel-1294	33	18	,	,	PUNCT
absel-1294	33	19	high	high	ADJ
absel-1294	33	20	style	style	NOUN
absel-1294	33	21	,	,	PUNCT
absel-1294	33	22	a	a	DET
absel-1294	33	23	particular	particular	ADJ
absel-1294	33	24	socioeconomic	socioeconomic	ADJ
absel-1294	33	25	group	group	NOUN
absel-1294	33	26	,	,	PUNCT
absel-1294	33	27	an	an	DET
absel-1294	33	28	ethnic	ethnic	ADJ
absel-1294	33	29	group	group	NOUN
absel-1294	33	30	,	,	PUNCT
absel-1294	33	31	or	or	CCONJ
absel-1294	33	32	any	any	DET
absel-1294	33	33	other	other	ADJ
absel-1294	33	34	concept	concept	NOUN
absel-1294	33	35	in	in	ADP
absel-1294	33	36	which	which	PRON
absel-1294	33	37	the	the	DET
absel-1294	33	38	consumer	consumer	NOUN
absel-1294	33	39	has	have	VERB
absel-1294	33	40	a	a	DET
absel-1294	33	41	strong	strong	ADJ
absel-1294	33	42	value	value	NOUN
absel-1294	33	43	investment	investment	NOUN
absel-1294	33	44	.	.	PUNCT
absel-1294	34	1	developments	development	NOUN
absel-1294	34	2	in	in	ADP
absel-1294	34	3	business	business	NOUN
absel-1294	34	4	simulation	simulation	NOUN
absel-1294	34	5	&	&	CCONJ
absel-1294	34	6	experiential	experiential	ADJ
absel-1294	34	7	exercises	exercise	NOUN
absel-1294	34	8	,	,	PUNCT
absel-1294	34	9	volume	volume	NOUN
absel-1294	34	10	21	21	NUM
absel-1294	34	11	,	,	PUNCT
absel-1294	34	12	1994	1994	NUM
absel-1294	34	13	58	58	NUM
absel-1294	34	14	4	4	NUM
absel-1294	34	15	.	.	PUNCT
absel-1294	34	16	knowledge	knowledge	NOUN
absel-1294	34	17	-	-	PUNCT
absel-1294	34	18	oriented	orient	VERB
absel-1294	34	19	attitudes	attitude	NOUN
absel-1294	34	20	place	place	NOUN
absel-1294	34	21	,	,	PUNCT
absel-1294	34	22	positive	positive	ADJ
absel-1294	34	23	value	value	NOUN
absel-1294	34	24	on	on	ADP
absel-1294	34	25	objects	object	NOUN
absel-1294	34	26	that	that	PRON
absel-1294	34	27	serve	serve	VERB
absel-1294	34	28	to	to	PART
absel-1294	34	29	simplify	simplify	VERB
absel-1294	34	30	or	or	CCONJ
absel-1294	34	31	otherwise	otherwise	ADV
absel-1294	34	32	facilitate	facilitate	VERB
absel-1294	34	33	peoples	people	NOUN
absel-1294	34	34	understanding	understanding	NOUN
absel-1294	34	35	of	of	ADP
absel-1294	34	36	the	the	DET
absel-1294	34	37	world	world	NOUN
absel-1294	34	38	around	around	ADP
absel-1294	34	39	them	they	PRON
absel-1294	34	40	.	.	PUNCT
absel-1294	35	1	for	for	ADP
absel-1294	35	2	instance	instance	NOUN
absel-1294	35	3	,	,	PUNCT
absel-1294	35	4	a	a	DET
absel-1294	35	5	consumer	consumer	NOUN
absel-1294	35	6	may	may	AUX
absel-1294	35	7	develop	develop	VERB
absel-1294	35	8	a	a	DET
absel-1294	35	9	positive	positive	ADJ
absel-1294	35	10	attitude	attitude	NOUN
absel-1294	35	11	toward	toward	ADP
absel-1294	35	12	a	a	DET
absel-1294	35	13	particular	particular	ADJ
absel-1294	35	14	brand	brand	NOUN
absel-1294	35	15	of	of	ADP
absel-1294	35	16	beer	beer	NOUN
absel-1294	35	17	simply	simply	ADV
absel-1294	35	18	because	because	SCONJ
absel-1294	35	19	its	its	PRON
absel-1294	35	20	advertising	advertising	NOUN
absel-1294	35	21	associates	associate	NOUN
absel-1294	35	22	it	it	PRON
absel-1294	35	23	with	with	ADP
absel-1294	35	24	a	a	DET
absel-1294	35	25	pleasant	pleasant	ADJ
absel-1294	35	26	set	set	NOUN
absel-1294	35	27	of	of	ADP
absel-1294	35	28	circumstances	circumstance	NOUN
absel-1294	35	29	,	,	PUNCT
absel-1294	35	30	thus	thus	ADV
absel-1294	35	31	relieving	relieve	VERB
absel-1294	35	32	the	the	DET
absel-1294	35	33	consumer	consumer	NOUN
absel-1294	35	34	of	of	ADP
absel-1294	35	35	having	have	VERB
absel-1294	35	36	to	to	PART
absel-1294	35	37	process	process	VERB
absel-1294	35	38	detailed	detailed	ADJ
absel-1294	35	39	information	information	NOUN
absel-1294	35	40	about	about	ADP
absel-1294	35	41	the	the	DET
absel-1294	35	42	brand	brand	NOUN
absel-1294	35	43	.	.	PUNCT
absel-1294	36	1	cannon	cannon	NOUN
absel-1294	36	2	and	and	CCONJ
absel-1294	36	3	boglarsky	boglarsky	NOUN
absel-1294	36	4	(	(	PUNCT
absel-1294	36	5	1991	1991	NUM
absel-1294	36	6	)	)	PUNCT
absel-1294	36	7	used	use	VERB
absel-1294	36	8	this	this	DET
absel-1294	36	9	basic	basic	ADJ
absel-1294	36	10	classification	classification	NOUN
absel-1294	36	11	to	to	PART
absel-1294	36	12	develop	develop	VERB
absel-1294	36	13	a	a	DET
absel-1294	36	14	detailed	detailed	ADJ
absel-1294	36	15	set	set	NOUN
absel-1294	36	16	of	of	ADP
absel-1294	36	17	functional	functional	ADJ
absel-1294	36	18	attitude	attitude	NOUN
absel-1294	36	19	classifications	classification	NOUN
absel-1294	36	20	for	for	ADP
absel-1294	36	21	advertising	advertising	NOUN
absel-1294	36	22	.	.	PUNCT
absel-1294	37	1	these	these	PRON
absel-1294	37	2	serve	serve	VERB
absel-1294	37	3	as	as	ADP
absel-1294	37	4	the	the	DET
absel-1294	37	5	basis	basis	NOUN
absel-1294	37	6	for	for	ADP
absel-1294	37	7	the	the	DET
absel-1294	37	8	creative	creative	ADJ
absel-1294	37	9	strategy	strategy	NOUN
absel-1294	37	10	model	model	NOUN
absel-1294	37	11	.	.	PUNCT
absel-1294	38	1	the	the	DET
absel-1294	38	2	second	second	ADJ
absel-1294	38	3	element	element	NOUN
absel-1294	38	4	of	of	ADP
absel-1294	38	5	the	the	DET
absel-1294	38	6	model	model	NOUN
absel-1294	38	7	is	be	AUX
absel-1294	38	8	a	a	DET
absel-1294	38	9	‘	'	PUNCT
absel-1294	38	10	contingency	contingency	NOUN
absel-1294	38	11	theory	theory	NOUN
absel-1294	38	12	of	of	ADP
absel-1294	38	13	strategy	strategy	NOUN
absel-1294	38	14	selection	selection	NOUN
absel-1294	38	15	,	,	PUNCT
absel-1294	38	16	where	where	SCONJ
absel-1294	38	17	the	the	DET
absel-1294	38	18	appropriate	appropriate	ADJ
absel-1294	38	19	strategy	strategy	NOUN
absel-1294	38	20	depends	depend	VERB
absel-1294	38	21	on	on	ADP
absel-1294	38	22	the	the	DET
absel-1294	38	23	nature	nature	NOUN
absel-1294	38	24	of	of	ADP
absel-1294	38	25	the	the	DET
absel-1294	38	26	advertising	advertising	NOUN
absel-1294	38	27	situation	situation	NOUN
absel-1294	38	28	.	.	PUNCT
absel-1294	39	1	the	the	DET
absel-1294	39	2	general	general	ADJ
absel-1294	39	3	logic	logic	NOUN
absel-1294	39	4	follows	follow	VERB
absel-1294	39	5	the	the	DET
absel-1294	39	6	foote	foote	NOUN
absel-1294	39	7	,	,	PUNCT
absel-1294	39	8	cone	cone	NOUN
absel-1294	39	9	&	&	CCONJ
absel-1294	39	10	belding	belding	PROPN
absel-1294	39	11	(	(	PUNCT
absel-1294	39	12	fcb	fcb	PROPN
absel-1294	39	13	grid	grid	PROPN
absel-1294	39	14	)	)	PUNCT
absel-1294	39	15	creative	creative	ADJ
absel-1294	39	16	planning	planning	NOUN
absel-1294	39	17	system	system	NOUN
absel-1294	39	18	(	(	PUNCT
absel-1294	39	19	vaughn	vaughn	PROPN
absel-1294	39	20	1980	1980	NUM
absel-1294	39	21	,	,	PUNCT
absel-1294	39	22	1986	1986	NUM
absel-1294	39	23	;	;	PUNCT
absel-1294	39	24	ratchford	ratchford	NOUN
absel-1294	39	25	1987	1987	NUM
absel-1294	39	26	;	;	PUNCT
absel-1294	39	27	ratchford	ratchford	PROPN
absel-1294	39	28	end	end	PROPN
absel-1294	39	29	vaughn	vaughn	PROPN
absel-1294	39	30	1989	1989	NUM
absel-1294	39	31	)	)	PUNCT
absel-1294	39	32	.	.	PUNCT
absel-1294	40	1	the	the	DET
absel-1294	40	2	system	system	NOUN
absel-1294	40	3	classifies	classify	VERB
absel-1294	40	4	advertising	advertising	NOUN
absel-1294	40	5	situations	situation	NOUN
absel-1294	40	6	along	along	ADP
absel-1294	40	7	two	two	NUM
absel-1294	40	8	dimension	dimension	NOUN
absel-1294	40	9	.	.	PUNCT
absel-1294	41	1	:	:	PUNCT
absel-1294	42	1	first	first	ADV
absel-1294	42	2	,	,	PUNCT
absel-1294	42	3	it	it	PRON
absel-1294	42	4	distinguishes	distinguish	VERB
absel-1294	42	5	between	between	ADP
absel-1294	42	6	thinking	think	VERB
absel-1294	42	7	versus	versus	ADP
absel-1294	42	8	“	"	PUNCT
absel-1294	42	9	feeling	feeling	NOUN
absel-1294	42	10	”	"	PUNCT
absel-1294	42	11	decision	decision	NOUN
absel-1294	42	12	..	..	PUNCT
absel-1294	42	13	while	while	SCONJ
absel-1294	42	14	these	these	PRON
absel-1294	42	15	are	be	AUX
absel-1294	42	16	not	not	PART
absel-1294	42	17	defined	define	VERB
absel-1294	42	18	with	with	ADP
absel-1294	42	19	£	£	SYM
absel-1294	42	20	high	high	ADJ
absel-1294	42	21	level	level	NOUN
absel-1294	42	22	of	of	ADP
absel-1294	42	23	theoretical	theoretical	ADJ
absel-1294	42	24	rigor	rigor	NOUN
absel-1294	42	25	in	in	ADP
absel-1294	42	26	the	the	DET
absel-1294	42	27	discussion	discussion	NOUN
absel-1294	42	28	of	of	ADP
absel-1294	42	29	ho	ho	PROPN
absel-1294	42	30	fcb	fcb	PROPN
absel-1294	42	31	grid	grid	PROPN
absel-1294	42	32	,	,	PUNCT
absel-1294	42	33	they	they	PRON
absel-1294	42	34	appear	appear	VERB
absel-1294	42	35	to	to	PART
absel-1294	42	36	be	be	AUX
absel-1294	42	37	related	relate	VERB
absel-1294	42	38	to	to	ADP
absel-1294	42	39	wells	well	NOUN
absel-1294	42	40	’	'	PUNCT
absel-1294	42	41	(	(	PUNCT
absel-1294	42	42	puto	puto	PROPN
absel-1294	42	43	end	end	NOUN
absel-1294	42	44	wells	wells	PROPN
absel-1294	42	45	1983	1983	NUM
absel-1294	42	46	;	;	PUNCT
absel-1294	42	47	wells	well	NOUN
absel-1294	42	48	1989	1989	NUM
absel-1294	42	49	)	)	PUNCT
absel-1294	42	50	notion	notion	NOUN
absel-1294	42	51	of	of	ADP
absel-1294	42	52	“	"	PUNCT
absel-1294	42	53	informational	informational	ADJ
absel-1294	42	54	”	"	PUNCT
absel-1294	42	55	verses	verses	ADP
absel-1294	42	56	transformational	transformational	ADJ
absel-1294	42	57	”	"	PUNCT
absel-1294	42	58	advertising	advertising	NOUN
absel-1294	42	59	.	.	PUNCT
absel-1294	43	1	rossiter	rossiter	NOUN
absel-1294	43	2	and	and	CCONJ
absel-1294	43	3	percy	percy	PROPN
absel-1294	43	4	(	(	PUNCT
absel-1294	43	5	rossiter	rossiter	NOUN
absel-1294	43	6	and	and	CCONJ
absel-1294	43	7	percy	percy	PROPN
absel-1294	43	8	1980	1980	NUM
absel-1294	43	9	.	.	PUNCT
absel-1294	44	1	1987	1987	NUM
absel-1294	44	2	;	;	PUNCT
absel-1294	45	1	rossiter	rossiter	NOUN
absel-1294	45	2	,	,	PUNCT
absel-1294	45	3	percy	percy	PROPN
absel-1294	45	4	and	and	CCONJ
absel-1294	45	5	donovan	donovan	PROPN
absel-1294	45	6	1991	1991	NUM
absel-1294	45	7	;	;	PUNCT
absel-1294	45	8	percy	percy	PROPN
absel-1294	45	9	and	and	CCONJ
absel-1294	45	10	rossiter	rossiter	NOUN
absel-1294	45	11	1992	1992	NUM
absel-1294	45	12	)	)	PUNCT
absel-1294	45	13	note	note	VERB
absel-1294	45	14	that	that	SCONJ
absel-1294	45	15	“	"	PUNCT
absel-1294	45	16	thinking	thinking	NOUN
absel-1294	45	17	”	"	PUNCT
absel-1294	45	18	implies	imply	VERB
absel-1294	45	19	a	a	DET
absel-1294	45	20	theory	theory	NOUN
absel-1294	45	21	of	of	ADP
absel-1294	45	22	reasoned	reasoned	ADJ
absel-1294	45	23	action	action	NOUN
absel-1294	45	24	,	,	PUNCT
absel-1294	45	25	such	such	ADJ
absel-1294	45	26	as	as	ADP
absel-1294	45	27	that	that	PRON
absel-1294	45	28	proposed	propose	VERB
absel-1294	45	29	by	by	ADP
absel-1294	45	30	fishbeins	fishbein	NOUN
absel-1294	45	31	’s	’s	PART
absel-1294	45	32	attitude	attitude	NOUN
absel-1294	45	33	theory	theory	NOUN
absel-1294	45	34	(	(	PUNCT
absel-1294	45	35	fishbein	fishbein	ADJ
absel-1294	45	36	and	and	CCONJ
absel-1294	45	37	ajzen	ajzen	NOUN
absel-1294	45	38	1975	1975	NUM
absel-1294	45	39	)	)	PUNCT
absel-1294	45	40	.	.	PUNCT
absel-1294	46	1	it	it	PRON
absel-1294	46	2	is	be	AUX
absel-1294	46	3	most	most	ADV
absel-1294	46	4	applicable	applicable	ADJ
absel-1294	46	5	to	to	ADP
absel-1294	46	6	verbal	verbal	ADJ
absel-1294	46	7	learning	learning	NOUN
absel-1294	46	8	,	,	PUNCT
absel-1294	46	9	while	while	SCONJ
absel-1294	46	10	feeling	feeling	NOUN
absel-1294	46	11	tends	tend	VERB
absel-1294	46	12	to	to	PART
absel-1294	46	13	draw	draw	VERB
absel-1294	46	14	on	on	ADP
absel-1294	46	15	visual	visual	ADJ
absel-1294	46	16	imagery	imagery	NOUN
absel-1294	46	17	.	.	PUNCT
absel-1294	47	1	furthermore	furthermore	ADV
absel-1294	47	2	,	,	PUNCT
absel-1294	47	3	they	they	PRON
absel-1294	47	4	suggest	suggest	VERB
absel-1294	47	5	that	that	SCONJ
absel-1294	47	6	informational	informational	ADJ
absel-1294	47	7	versus	versus	ADP
absel-1294	47	8	transformational	transformational	ADJ
absel-1294	47	9	effects	effect	NOUN
absel-1294	47	10	can	can	AUX
absel-1294	47	11	be	be	AUX
absel-1294	47	12	linked	link	VERB
absel-1294	47	13	to	to	ADP
absel-1294	47	14	katz	katz	PROPN
absel-1294	47	15	(	(	PUNCT
absel-1294	47	16	1980	1980	NUM
absel-1294	47	17	)	)	PUNCT
absel-1294	47	18	functional	functional	ADJ
absel-1294	47	19	attitude	attitude	NOUN
absel-1294	47	20	theory	theory	NOUN
absel-1294	47	21	.	.	PUNCT
absel-1294	48	1	the	the	DET
absel-1294	48	2	most	most	ADV
absel-1294	48	3	recent	recent	ADJ
absel-1294	48	4	version	version	NOUN
absel-1294	48	5	of	of	ADP
absel-1294	48	6	the	the	DET
absel-1294	48	7	fcb	fcb	PROPN
absel-1294	48	8	grid	grid	PROPN
absel-1294	48	9	(	(	PUNCT
absel-1294	48	10	ratchford	ratchford	PROPN
absel-1294	48	11	end	end	PROPN
absel-1294	48	12	vaughn	vaughn	PROPN
absel-1294	48	13	1989	1989	NUM
absel-1294	48	14	)	)	PUNCT
absel-1294	48	15	takes	take	VERB
absel-1294	48	16	a	a	DET
absel-1294	48	17	similar	similar	ADJ
absel-1294	48	18	approach	approach	NOUN
absel-1294	48	19	.	.	PUNCT
absel-1294	49	1	while	while	SCONJ
absel-1294	49	2	cannon	cannon	NOUN
absel-1294	49	3	(	(	PUNCT
absel-1294	49	4	1993	1993	NUM
absel-1294	49	5	)	)	PUNCT
absel-1294	49	6	acknowledges	acknowledge	VERB
absel-1294	49	7	the	the	DET
absel-1294	49	8	theoretical	theoretical	ADJ
absel-1294	49	9	advantages	advantage	NOUN
absel-1294	49	10	of	of	ADP
absel-1294	49	11	well	well	ADV
absel-1294	49	12	.	.	PUNCT
absel-1294	49	13	’	'	PUNCT
absel-1294	50	1	and	and	CCONJ
absel-1294	50	2	the	the	DET
absel-1294	50	3	percy	percy	PROPN
absel-1294	50	4	and	and	CCONJ
absel-1294	50	5	rossiter	rossiter	NOUN
absel-1294	50	6	approaches	approach	NOUN
absel-1294	50	7	,	,	PUNCT
absel-1294	50	8	he	he	PRON
absel-1294	50	9	based	base	VERB
absel-1294	50	10	his	his	PRON
absel-1294	50	11	simulation	simulation	NOUN
absel-1294	50	12	method	method	NOUN
absel-1294	50	13	on	on	ADP
absel-1294	50	14	the	the	DET
absel-1294	50	15	fcb	fcb	PROPN
absel-1294	50	16	model	model	NOUN
absel-1294	50	17	.	.	PUNCT
absel-1294	51	1	the	the	DET
absel-1294	51	2	reasons	reason	NOUN
absel-1294	51	3	were	be	AUX
absel-1294	51	4	pragmatic	pragmatic	ADJ
absel-1294	51	5	:	:	PUNCT
absel-1294	51	6	first	first	ADV
absel-1294	51	7	,	,	PUNCT
absel-1294	51	8	it	it	PRON
absel-1294	51	9	has	have	AUX
absel-1294	51	10	actually	actually	ADV
absel-1294	51	11	been	be	AUX
absel-1294	51	12	used	use	VERB
absel-1294	51	13	in	in	ADP
absel-1294	51	14	hundreds	hundred	NOUN
absel-1294	51	15	of	of	ADP
absel-1294	51	16	practical	practical	ADJ
absel-1294	51	17	advertising	advertising	NOUN
absel-1294	51	18	situations	situation	NOUN
absel-1294	51	19	over	over	ADP
absel-1294	51	20	a	a	DET
absel-1294	51	21	period	period	NOUN
absel-1294	51	22	of	of	ADP
absel-1294	51	23	more	more	ADJ
absel-1294	51	24	than	than	ADP
absel-1294	51	25	ten	ten	NUM
absel-1294	51	26	years	year	NOUN
absel-1294	51	27	.	.	PUNCT
absel-1294	52	1	second	second	ADJ
absel-1294	52	2	,	,	PUNCT
absel-1294	52	3	it	it	PRON
absel-1294	52	4	provides	provide	VERB
absel-1294	52	5	a	a	DET
absel-1294	52	6	simple	simple	ADJ
absel-1294	52	7	set	set	NOUN
absel-1294	52	8	of	of	ADP
absel-1294	52	9	scales	scale	NOUN
absel-1294	52	10	(	(	PUNCT
absel-1294	52	11	ratchford	ratchford	NOUN
absel-1294	52	12	1987	1987	NUM
absel-1294	52	13	)	)	PUNCT
absel-1294	52	14	for	for	ADP
absel-1294	52	15	classifying	classify	VERB
absel-1294	52	16	advertising	advertising	NOUN
absel-1294	52	17	situations	situation	NOUN
absel-1294	52	18	.	.	PUNCT
absel-1294	53	1	cannon	cannon	NOUN
absel-1294	53	2	end	end	NOUN
absel-1294	53	3	boglarsky	boglarsky	PROPN
absel-1294	53	4	’s	’s	PART
absel-1294	53	5	(	(	PUNCT
absel-1294	53	6	1991	1991	NUM
absel-1294	53	7	)	)	PUNCT
absel-1294	53	8	version	version	NOUN
absel-1294	53	9	of	of	ADP
absel-1294	53	10	katz	katz	PROPN
absel-1294	53	11	’	'	PUNCT
absel-1294	53	12	(	(	PUNCT
absel-1294	53	13	1980	1980	NUM
absel-1294	53	14	)	)	PUNCT
absel-1294	53	15	functional	functional	ADJ
absel-1294	53	16	attitude	attitude	NOUN
absel-1294	53	17	framework	framework	NOUN
absel-1294	53	18	complements	complement	VERB
absel-1294	53	19	the	the	DET
absel-1294	53	20	fcb	fcb	PROPN
absel-1294	53	21	classificational	classificational	ADJ
absel-1294	53	22	system	system	NOUN
absel-1294	53	23	with	with	ADP
absel-1294	53	24	an	an	DET
absel-1294	53	25	operational	operational	ADJ
absel-1294	53	26	sot	sot	NOUN
absel-1294	53	27	of	of	ADP
absel-1294	53	28	categories	category	NOUN
absel-1294	53	29	for	for	ADP
absel-1294	53	30	analyzing	analyze	VERB
absel-1294	53	31	creative	creative	ADJ
absel-1294	53	32	strategies	strategy	NOUN
absel-1294	53	33	.	.	PUNCT
absel-1294	54	1	using	use	VERB
absel-1294	54	2	the	the	DET
absel-1294	54	3	fcb	fcb	NOUN
absel-1294	54	4	scales	scale	NOUN
absel-1294	54	5	and	and	CCONJ
absel-1294	54	6	functional	functional	ADJ
absel-1294	54	7	classifications	classification	NOUN
absel-1294	54	8	,	,	PUNCT
absel-1294	54	9	the	the	DET
absel-1294	54	10	simulation	simulation	NOUN
absel-1294	54	11	model	model	NOUN
absel-1294	54	12	developed	develop	VERB
absel-1294	54	13	coordinates	coordinate	NOUN
absel-1294	54	14	for	for	ADP
absel-1294	54	15	each	each	DET
absel-1294	54	16	creative	creative	ADJ
absel-1294	54	17	execution	execution	NOUN
absel-1294	54	18	and	and	CCONJ
absel-1294	54	19	for	for	ADP
absel-1294	54	20	the	the	DET
absel-1294	54	21	product	product	NOUN
absel-1294	54	22	being	be	AUX
absel-1294	54	23	advertised	advertise	VERB
absel-1294	54	24	.	.	PUNCT
absel-1294	55	1	the	the	DET
absel-1294	55	2	effectiveness	effectiveness	NOUN
absel-1294	55	3	of	of	ADP
absel-1294	55	4	the	the	DET
absel-1294	55	5	strategy	strategy	NOUN
absel-1294	55	6	wag	wag	NOUN
absel-1294	55	7	based	base	VERB
absel-1294	55	8	on	on	ADP
absel-1294	55	9	the	the	DET
absel-1294	55	10	euclidean	euclidean	ADJ
absel-1294	55	11	distance	distance	NOUN
absel-1294	55	12	between	between	ADP
absel-1294	55	13	these	these	DET
absel-1294	55	14	coordinates	coordinate	NOUN
absel-1294	55	15	.	.	PUNCT
absel-1294	56	1	the	the	DET
absel-1294	56	2	ion	ion	NOUN
absel-1294	56	3	the	the	DET
absel-1294	56	4	distance	distance	NOUN
absel-1294	56	5	,	,	PUNCT
absel-1294	56	6	the	the	DET
absel-1294	56	7	more	more	ADV
absel-1294	56	8	effective	effective	ADJ
absel-1294	56	9	the	the	DET
absel-1294	56	10	advertising	advertising	NOUN
absel-1294	56	11	(	(	PUNCT
absel-1294	56	12	exhibit	exhibit	NOUN
absel-1294	56	13	1	1	NUM
absel-1294	56	14	)	)	PUNCT
absel-1294	56	15	.	.	PUNCT
absel-1294	57	1	exhibit	exhibit	VERB
absel-1294	57	2	1	1	NUM
absel-1294	57	3	:	:	PUNCT
absel-1294	57	4	a	a	DET
absel-1294	57	5	decision	decision	NOUN
absel-1294	57	6	model	model	NOUN
absel-1294	57	7	for	for	ADP
absel-1294	57	8	selecting	select	VERB
absel-1294	57	9	creative	creative	ADJ
absel-1294	57	10	strategies	strategy	NOUN
absel-1294	57	11	level	level	NOUN
absel-1294	57	12	of	of	ADP
absel-1294	57	13	consumer	consumer	NOUN
absel-1294	57	14	decision	decision	NOUN
absel-1294	57	15	making	make	VERB
absel-1294	57	16	thinking	think	VERB
absel-1294	57	17	feeling	feeling	NOUN
absel-1294	57	18	level	level	NOUN
absel-1294	57	19	of	of	ADP
absel-1294	57	20	message	message	NOUN
absel-1294	57	21	high	high	ADJ
absel-1294	57	22	0	0	NUM
absel-1294	57	23	utilitarian	utilitarian	ADJ
absel-1294	57	24	•	•	NUM
absel-1294	57	25	knowledge	knowledge	NOUN
absel-1294	57	26	oriented	orient	VERB
absel-1294	57	27	(	(	PUNCT
absel-1294	57	28	consistency	consistency	NOUN
absel-1294	57	29	)	)	PUNCT
absel-1294	57	30	•ego	•ego	ADJ
absel-1294	57	31	-	-	PUNCT
absel-1294	57	32	defensive	defensive	ADJ
absel-1294	57	33	involvement	involvement	NOUN
absel-1294	57	34	low	low	ADJ
absel-1294	57	35	0	0	NUM
absel-1294	57	36	knowledgeoriented	knowledgeoriente	VERB
absel-1294	57	37	1	1	NUM
absel-1294	57	38	(	(	PUNCT
absel-1294	57	39	stereotyping	stereotype	VERB
absel-1294	57	40	)	)	PUNCT
absel-1294	57	41	•	•	NUM
absel-1294	57	42	value	value	NOUN
absel-1294	57	43	expressive	expressive	ADJ
absel-1294	57	44	a	a	DET
absel-1294	57	45	test	test	NOUN
absel-1294	57	46	of	of	ADP
absel-1294	57	47	validity	validity	NOUN
absel-1294	57	48	in	in	ADP
absel-1294	57	49	order	order	NOUN
absel-1294	57	50	to	to	PART
absel-1294	57	51	tout	tout	VERB
absel-1294	57	52	the	the	DET
absel-1294	57	53	validity	validity	NOUN
absel-1294	57	54	of	of	ADP
absel-1294	57	55	the	the	PRON
absel-1294	57	56	of	of	ADP
absel-1294	57	57	the	the	DET
absel-1294	57	58	simulation	simulation	NOUN
absel-1294	57	59	methodology	methodology	NOUN
absel-1294	57	60	,	,	PUNCT
absel-1294	57	61	we	we	PRON
absel-1294	57	62	used	use	VERB
absel-1294	57	63	the	the	DET
absel-1294	57	64	fcb	fcb	NOUN
absel-1294	57	65	scale	scale	NOUN
absel-1294	57	66	.	.	PUNCT
absel-1294	58	1	to	to	PART
absel-1294	58	2	assess	assess	VERB
absel-1294	58	3	the	the	DET
absel-1294	58	4	advertising	advertising	NOUN
absel-1294	58	5	situation	situation	NOUN
absel-1294	58	6	being	be	AUX
absel-1294	58	7	addressed	address	VERB
absel-1294	58	8	by	by	ADP
absel-1294	58	9	a	a	DET
absel-1294	58	10	group	group	NOUN
absel-1294	58	11	of	of	ADP
absel-1294	58	12	award	award	NOUN
absel-1294	58	13	-	-	PUNCT
absel-1294	58	14	winning	win	VERB
absel-1294	58	15	advertisements	advertisement	NOUN
absel-1294	58	16	.	.	PUNCT
absel-1294	59	1	we	we	PRON
absel-1294	59	2	then	then	ADV
absel-1294	59	3	used	use	VERB
absel-1294	59	4	the	the	DET
absel-1294	59	5	creative	creative	ADJ
absel-1294	59	6	strategy	strategy	NOUN
absel-1294	59	7	classifications	classification	NOUN
absel-1294	59	8	adapted	adapt	VERB
absel-1294	59	9	from	from	ADP
absel-1294	59	10	katz	katz	PROPN
absel-1294	59	11	(	(	PUNCT
absel-1294	59	12	1980	1980	NUM
absel-1294	59	13	)	)	PUNCT
absel-1294	59	14	to	to	PART
absel-1294	59	15	determine	determine	VERB
absel-1294	59	16	the	the	DET
absel-1294	59	17	creative	creative	ADJ
absel-1294	59	18	orientation	orientation	NOUN
absel-1294	59	19	of	of	ADP
absel-1294	59	20	the	the	DET
absel-1294	59	21	ads	ad	NOUN
absel-1294	59	22	.	.	PUNCT
absel-1294	60	1	for	for	ADP
absel-1294	60	2	each	each	DET
absel-1294	60	3	ad	ad	NOUN
absel-1294	60	4	,	,	PUNCT
absel-1294	60	5	we	we	PRON
absel-1294	60	6	would	would	AUX
absel-1294	60	7	have	have	VERB
absel-1294	60	8	two	two	NUM
absel-1294	60	9	points	point	NOUN
absel-1294	60	10	in	in	ADP
absel-1294	60	11	two	two	NUM
absel-1294	60	12	-	-	PUNCT
absel-1294	60	13	dimensional	dimensional	ADJ
absel-1294	60	14	space	space	NOUN
absel-1294	60	15	.	.	PUNCT
absel-1294	61	1	on	on	ADP
absel-1294	61	2	the	the	DET
absel-1294	61	3	whole	whole	NOUN
absel-1294	61	4	,	,	PUNCT
absel-1294	61	5	we	we	PRON
absel-1294	61	6	would	would	AUX
absel-1294	61	7	expect	expect	VERB
absel-1294	61	8	the	the	DET
absel-1294	61	9	distance	distance	NOUN
absel-1294	61	10	between	between	ADP
absel-1294	61	11	there	there	PRON
absel-1294	61	12	points	point	VERB
absel-1294	61	13	to	to	PART
absel-1294	61	14	be	be	AUX
absel-1294	61	15	less	less	ADJ
absel-1294	61	16	than	than	ADP
absel-1294	61	17	the	the	DET
absel-1294	61	18	distance	distance	NOUN
absel-1294	61	19	between	between	ADP
absel-1294	61	20	the	the	DET
absel-1294	61	21	points	point	NOUN
absel-1294	61	22	representing	represent	VERB
absel-1294	61	23	the	the	DET
absel-1294	61	24	ads	ad	NOUN
absel-1294	61	25	’	'	PUNCT
absel-1294	61	26	creative	creative	ADJ
absel-1294	61	27	orientations	orientation	NOUN
absel-1294	61	28	and	and	CCONJ
absel-1294	61	29	some	some	DET
absel-1294	61	30	arbitrary	arbitrary	ADJ
absel-1294	61	31	neutral	neutral	ADJ
absel-1294	61	32	point	point	NOUN
absel-1294	61	33	,	,	PUNCT
absel-1294	61	34	such	such	ADJ
absel-1294	61	35	as	as	ADP
absel-1294	61	36	the	the	DET
absel-1294	61	37	coordinate	coordinate	NOUN
absel-1294	61	38	representing	represent	VERB
absel-1294	61	39	the	the	DET
absel-1294	61	40	average	average	ADJ
absel-1294	61	41	advertising	advertising	NOUN
absel-1294	61	42	situation	situation	NOUN
absel-1294	61	43	.	.	PUNCT
absel-1294	62	1	formally	formally	ADV
absel-1294	62	2	stated	state	VERB
absel-1294	62	3	,	,	PUNCT
absel-1294	62	4	this	this	PRON
absel-1294	62	5	gives	give	VERB
absel-1294	62	6	rise	rise	NOUN
absel-1294	62	7	to	to	ADP
absel-1294	62	8	the	the	DET
absel-1294	62	9	following	following	ADJ
absel-1294	62	10	hypotheses	hypothesis	NOUN
absel-1294	62	11	:	:	PUNCT
absel-1294	62	12	h1	h1	NOUN
absel-1294	62	13	:	:	PUNCT
absel-1294	62	14	the	the	DET
absel-1294	62	15	rated	rate	VERB
absel-1294	62	16	creative	creative	ADJ
absel-1294	62	17	strategy	strategy	NOUN
absel-1294	62	18	coordinates	coordinate	NOUN
absel-1294	62	19	of	of	ADP
absel-1294	62	20	award	award	NOUN
absel-1294	62	21	-	-	PUNCT
absel-1294	62	22	winning	win	VERB
absel-1294	62	23	ads	ad	NOUN
absel-1294	62	24	are	be	AUX
absel-1294	62	25	closer	close	ADJ
absel-1294	62	26	to	to	ADP
absel-1294	62	27	the	the	DET
absel-1294	62	28	rated	rate	VERB
absel-1294	62	29	advertising	advertising	NOUN
absel-1294	62	30	situations	situation	NOUN
absel-1294	62	31	they	they	PRON
absel-1294	62	32	address	address	VERB
absel-1294	62	33	than	than	SCONJ
absel-1294	62	34	they	they	PRON
absel-1294	62	35	are	be	AUX
absel-1294	62	36	to	to	ADP
absel-1294	62	37	a	a	DET
absel-1294	62	38	central	central	ADJ
absel-1294	62	39	coordinate	coordinate	NOUN
absel-1294	62	40	that	that	PRON
absel-1294	62	41	is	be	AUX
absel-1294	62	42	neutral	neutral	ADJ
absel-1294	62	43	to	to	ADP
absel-1294	62	44	all	all	DET
absel-1294	62	45	advertising	advertising	NOUN
absel-1294	62	46	situations	situation	NOUN
absel-1294	62	47	.	.	PUNCT
absel-1294	63	1	methodology	methodology	NOUN
absel-1294	63	2	data	datum	NOUN
absel-1294	63	3	for	for	ADP
absel-1294	63	4	the	the	DET
absel-1294	63	5	study	study	NOUN
absel-1294	63	6	wore	wore	AUX
absel-1294	63	7	taken	take	VERB
absel-1294	63	8	tram	tram	PROPN
absel-1294	63	9	evaluations	evaluation	NOUN
absel-1294	63	10	of	of	ADP
absel-1294	63	11	20	20	NUM
absel-1294	63	12	ads	ad	NOUN
absel-1294	63	13	selected	select	VERB
absel-1294	63	14	from	from	ADP
absel-1294	63	15	the	the	DET
absel-1294	63	16	print	print	NOUN
absel-1294	63	17	advertising	advertising	NOUN
absel-1294	63	18	section	section	NOUN
absel-1294	63	19	of	of	ADP
absel-1294	63	20	communication	communication	NOUN
absel-1294	63	21	arts	art	NOUN
absel-1294	63	22	annual	annual	ADJ
absel-1294	63	23	review	review	NOUN
absel-1294	63	24	of	of	ADP
absel-1294	63	25	advertising	advertising	NOUN
absel-1294	63	26	.	.	PUNCT
absel-1294	64	1	the	the	DET
absel-1294	64	2	creative	creative	ADJ
absel-1294	64	3	orientation	orientation	NOUN
absel-1294	64	4	of	of	ADP
absel-1294	64	5	the	the	DET
absel-1294	64	6	advertisements	advertisement	NOUN
absel-1294	64	7	was	be	AUX
absel-1294	64	8	classified	classify	VERB
absel-1294	64	9	by	by	ADP
absel-1294	64	10	three	three	NUM
absel-1294	64	11	different	different	ADJ
absel-1294	64	12	raters	rater	NOUN
absel-1294	64	13	(	(	PUNCT
absel-1294	64	14	a	a	DET
absel-1294	64	15	professor	professor	NOUN
absel-1294	64	16	of	of	ADP
absel-1294	64	17	advertising	advertising	NOUN
absel-1294	64	18	and	and	CCONJ
absel-1294	64	19	two	two	NUM
absel-1294	64	20	doctoral	doctoral	ADJ
absel-1294	64	21	students	student	NOUN
absel-1294	64	22	)	)	PUNCT
absel-1294	64	23	,	,	PUNCT
absel-1294	64	24	each	each	PRON
absel-1294	64	25	of	of	ADP
absel-1294	64	26	whom	whom	PRON
absel-1294	64	27	was	be	AUX
absel-1294	64	28	familiar	familiar	ADJ
absel-1294	64	29	with	with	ADP
absel-1294	64	30	both	both	CCONJ
absel-1294	64	31	the	the	DET
absel-1294	64	32	theory	theory	NOUN
absel-1294	64	33	and	and	CCONJ
absel-1294	64	34	operationalization	operationalization	NOUN
absel-1294	64	35	of	of	ADP
absel-1294	64	36	the	the	DET
absel-1294	64	37	cannon	cannon	NOUN
absel-1294	64	38	and	and	CCONJ
absel-1294	64	39	boglarsky	boglarsky	NOUN
absel-1294	64	40	creative	creative	ADJ
absel-1294	64	41	strategy	strategy	NOUN
absel-1294	64	42	classifications	classification	NOUN
absel-1294	64	43	.	.	PUNCT
absel-1294	65	1	determining	determine	VERB
absel-1294	65	2	the	the	DET
absel-1294	65	3	creative	creative	ADJ
absel-1294	65	4	orientation	orientation	NOUN
absel-1294	65	5	of	of	ADP
absel-1294	65	6	the	the	DET
absel-1294	65	7	ads	ad	NOUN
absel-1294	65	8	following	follow	VERB
absel-1294	65	9	the	the	DET
absel-1294	65	10	guidelines	guideline	NOUN
absel-1294	65	11	provided	provide	VERB
absel-1294	65	12	by	by	ADP
absel-1294	65	13	cannon	cannon	NOUN
absel-1294	65	14	41993	41993	NUM
absel-1294	65	15	)	)	PUNCT
absel-1294	65	16	,	,	PUNCT
absel-1294	65	17	the	the	DET
absel-1294	65	18	creative	creative	ADJ
absel-1294	65	19	orientation	orientation	NOUN
absel-1294	65	20	ratings	rating	NOUN
absel-1294	65	21	for	for	ADP
absel-1294	65	22	each	each	DET
absel-1294	65	23	ad	ad	NOUN
absel-1294	65	24	were	be	AUX
absel-1294	65	25	made	make	VERB
absel-1294	65	26	using	use	VERB
absel-1294	65	27	the	the	DET
absel-1294	65	28	scales	scale	NOUN
absel-1294	65	29	shown	show	VERB
absel-1294	65	30	in	in	ADP
absel-1294	65	31	exhibit	exhibit	NOUN
absel-1294	65	32	2	2	NUM
absel-1294	65	33	.	.	PUNCT
absel-1294	66	1	consistent	consistent	ADJ
absel-1294	66	2	with	with	ADP
absel-1294	66	3	the	the	DET
absel-1294	66	4	framework	framework	NOUN
absel-1294	66	5	shown	show	VERB
absel-1294	66	6	in	in	ADP
absel-1294	66	7	exhibit	exhibit	NOUN
absel-1294	66	8	1	1	NUM
absel-1294	66	9	,	,	PUNCT
absel-1294	66	10	each	each	DET
absel-1294	66	11	functional	functional	ADJ
absel-1294	66	12	orientation	orientation	NOUN
absel-1294	66	13	was	be	AUX
absel-1294	66	14	assumed	assume	VERB
absel-1294	66	15	to	to	PART
absel-1294	66	16	represent	represent	VERB
absel-1294	66	17	a	a	DET
absel-1294	66	18	particular	particular	ADJ
absel-1294	66	19	quadrant	quadrant	NOUN
absel-1294	66	20	.	.	PUNCT
absel-1294	67	1	for	for	ADP
absel-1294	67	2	instance	instance	NOUN
absel-1294	67	3	,	,	PUNCT
absel-1294	67	4	the	the	DET
absel-1294	67	5	utilitarian	utilitarian	ADJ
absel-1294	67	6	and	and	CCONJ
absel-1294	67	7	know	know	ADJ
absel-1294	67	8	/	/	SYM
absel-1294	67	9	edge	edge	NOUN
absel-1294	67	10	-	-	PUNCT
absel-1294	67	11	oriented	orient	VERB
absel-1294	67	12	(	(	PUNCT
absel-1294	67	13	consistency	consistency	NOUN
absel-1294	67	14	)	)	PUNCT
absel-1294	67	15	orientations	orientation	NOUN
absel-1294	67	16	would	would	AUX
absel-1294	67	17	represent	represent	VERB
absel-1294	67	18	quadrant	quadrant	NOUN
absel-1294	67	19	1	1	NUM
absel-1294	67	20	.	.	PUNCT
absel-1294	68	1	the	the	DET
absel-1294	68	2	actual	actual	ADJ
absel-1294	68	3	coordinates	coordinate	NOUN
absel-1294	68	4	for	for	ADP
absel-1294	68	5	each	each	DET
absel-1294	68	6	ad	ad	NOUN
absel-1294	68	7	were	be	AUX
absel-1294	68	8	determined	determine	VERB
absel-1294	68	9	as	as	SCONJ
absel-1294	68	10	follows	follow	VERB
absel-1294	68	11	:	:	PUNCT
absel-1294	68	12	developments	development	NOUN
absel-1294	68	13	in	in	ADP
absel-1294	68	14	business	business	NOUN
absel-1294	68	15	simulation	simulation	NOUN
absel-1294	68	16	&	&	CCONJ
absel-1294	68	17	experiential	experiential	ADJ
absel-1294	68	18	exercises	exercise	NOUN
absel-1294	68	19	,	,	PUNCT
absel-1294	68	20	volume	volume	NOUN
absel-1294	68	21	21	21	NUM
absel-1294	68	22	,	,	PUNCT
absel-1294	68	23	1994	1994	NUM
absel-1294	68	24	59	59	NUM
absel-1294	68	25	exhibit	exhibit	NOUN
absel-1294	68	26	2	2	NUM
absel-1294	68	27	:	:	PUNCT
absel-1294	68	28	a	a	DET
absel-1294	68	29	scale	scale	NOUN
absel-1294	68	30	for	for	ADP
absel-1294	68	31	rating	rate	VERB
absel-1294	68	32	the	the	DET
absel-1294	68	33	creative	creative	ADJ
absel-1294	68	34	orientation	orientation	NOUN
absel-1294	68	35	of	of	ADP
absel-1294	68	36	ads	ad	NOUN
absel-1294	68	37	indicate	indicate	VERB
absel-1294	68	38	the	the	DET
absel-1294	68	39	degree	degree	NOUN
absel-1294	68	40	to	to	PART
absel-1294	68	41	which	which	PRON
absel-1294	68	42	your	your	PRON
absel-1294	68	43	advertising	advertising	NOUN
absel-1294	68	44	will	will	AUX
absel-1294	68	45	incorporate	incorporate	VERB
absel-1294	68	46	each	each	PRON
absel-1294	68	47	of	of	ADP
absel-1294	68	48	the	the	DET
absel-1294	68	49	following	follow	VERB
absel-1294	68	50	types	type	NOUN
absel-1294	68	51	of	of	ADP
absel-1294	68	52	appeal	appeal	NOUN
absel-1294	68	53	:	:	PUNCT
absel-1294	68	54	utilitarian	utilitarian	ADJ
absel-1294	68	55	appeals	appeal	NOUN
absel-1294	68	56	:	:	PUNCT
absel-1294	68	57	the	the	DET
absel-1294	68	58	advertisement	advertisement	NOUN
absel-1294	68	59	shows	show	VERB
absel-1294	68	60	how	how	SCONJ
absel-1294	68	61	the	the	DET
absel-1294	68	62	product	product	NOUN
absel-1294	68	63	or	or	CCONJ
absel-1294	68	64	its	its	PRON
absel-1294	68	65	attributes	attribute	NOUN
absel-1294	68	66	address	address	NOUN
absel-1294	68	67	needs	need	NOUN
absel-1294	68	68	that	that	PRON
absel-1294	68	69	are	be	AUX
absel-1294	68	70	not	not	PART
absel-1294	68	71	currently	currently	ADV
absel-1294	68	72	being	be	AUX
absel-1294	68	73	satisfied	satisfied	ADJ
absel-1294	68	74	for	for	ADP
absel-1294	68	75	target	target	NOUN
absel-1294	68	76	market	market	NOUN
absel-1294	68	77	members	member	NOUN
absel-1294	68	78	.	.	PUNCT
absel-1294	69	1	not	not	PART
absel-1294	69	2	at	at	ADV
absel-1294	69	3	all	all	ADV
absel-1294	69	4	x:_:_:_:_very	x:_:_:_:_very	ADV
absel-1294	69	5	much	much	ADJ
absel-1294	69	6	the	the	DET
absel-1294	69	7	advertising	advertising	NOUN
absel-1294	69	8	shows	show	VERB
absel-1294	69	9	how	how	SCONJ
absel-1294	69	10	the	the	DET
absel-1294	69	11	product	product	NOUN
absel-1294	69	12	or	or	CCONJ
absel-1294	69	13	its	its	PRON
absel-1294	69	14	attributes	attribute	NOUN
absel-1294	69	15	might	might	AUX
absel-1294	69	16	merit	merit	VERB
absel-1294	69	17	rising	rise	VERB
absel-1294	69	18	expectations	expectation	NOUN
absel-1294	69	19	,	,	PUNCT
absel-1294	69	20	delivering	deliver	VERB
absel-1294	69	21	a	a	DET
absel-1294	69	22	new	new	ADJ
absel-1294	69	23	level	level	NOUN
absel-1294	69	24	of	of	ADP
absel-1294	69	25	satisfaction	satisfaction	NOUN
absel-1294	69	26	that	that	PRON
absel-1294	69	27	target	target	NOUN
absel-1294	69	28	market	market	NOUN
absel-1294	69	29	members	member	NOUN
absel-1294	69	30	did	do	AUX
absel-1294	69	31	n’t	not	PART
absel-1294	69	32	know	know	VERB
absel-1294	69	33	was	be	AUX
absel-1294	69	34	possible	possible	ADJ
absel-1294	69	35	.	.	PUNCT
absel-1294	70	1	no	no	DET
absel-1294	70	2	tat	tat	NOUN
absel-1294	70	3	all	all	DET
absel-1294	70	4	x:_:_:_:_very	x:_:_:_:_very	ADV
absel-1294	70	5	much	much	ADJ
absel-1294	70	6	ego	ego	ADJ
absel-1294	70	7	-	-	PUNCT
absel-1294	70	8	defensive	defensive	ADJ
absel-1294	70	9	appeals	appeal	NOUN
absel-1294	70	10	:	:	PUNCT
absel-1294	70	11	the	the	DET
absel-1294	70	12	advertisement	advertisement	NOUN
absel-1294	70	13	provides	provide	VERB
absel-1294	70	14	a	a	DET
absel-1294	70	15	threatening	threatening	ADJ
absel-1294	70	16	cue	cue	NOUN
absel-1294	70	17	to	to	PART
absel-1294	70	18	target	target	VERB
absel-1294	70	19	market	market	NOUN
absel-1294	70	20	members	member	NOUN
absel-1294	70	21	and	and	CCONJ
absel-1294	70	22	then	then	ADV
absel-1294	70	23	offers	offer	VERB
absel-1294	70	24	a	a	DET
absel-1294	70	25	product	product	NOUN
absel-1294	70	26	or	or	CCONJ
absel-1294	70	27	attribute	attribute	NOUN
absel-1294	70	28	as	as	ADP
absel-1294	70	29	an	an	DET
absel-1294	70	30	answer	answer	NOUN
absel-1294	70	31	to	to	ADP
absel-1294	70	32	the	the	DET
absel-1294	70	33	threat	threat	NOUN
absel-1294	70	34	.	.	PUNCT
absel-1294	71	1	not	not	PART
absel-1294	71	2	at	at	ADV
absel-1294	71	3	all	all	ADV
absel-1294	71	4	x:_:_:_:_very	x:_:_:_:_very	ADV
absel-1294	71	5	much	much	ADJ
absel-1294	71	6	the	the	DET
absel-1294	71	7	advertisement	advertisement	NOUN
absel-1294	71	8	provides	provide	VERB
absel-1294	71	9	support	support	NOUN
absel-1294	71	10	to	to	PART
absel-1294	71	11	remove	remove	VERB
absel-1294	71	12	threats	threat	NOUN
absel-1294	71	13	that	that	PRON
absel-1294	71	14	inhibit	inhibit	VERB
absel-1294	71	15	the	the	DET
absel-1294	71	16	expression	expression	NOUN
absel-1294	71	17	of	of	ADP
absel-1294	71	18	a	a	DET
absel-1294	71	19	desired	desire	VERB
absel-1294	71	20	attitude	attitude	NOUN
absel-1294	71	21	toward	toward	ADP
absel-1294	71	22	the	the	DET
absel-1294	71	23	product	product	NOUN
absel-1294	71	24	or	or	CCONJ
absel-1294	71	25	attribute	attribute	NOUN
absel-1294	71	26	.	.	PUNCT
absel-1294	72	1	not	not	PART
absel-1294	72	2	at	at	ADV
absel-1294	72	3	all	all	ADV
absel-1294	72	4	_	_	NOUN
absel-1294	72	5	:	:	PUNCT
absel-1294	73	1	_	_	PRON
absel-1294	73	2	:	:	PUNCT
absel-1294	74	1	_	_	PRON
absel-1294	74	2	:	:	PUNCT
absel-1294	74	3	x:_very	x:_very	AUX
absel-1294	74	4	much	much	ADJ
absel-1294	74	5	the	the	DET
absel-1294	74	6	advertisement	advertisement	NOUN
absel-1294	74	7	provides	provide	VERB
absel-1294	74	8	an	an	DET
absel-1294	74	9	authority	authority	NOUN
absel-1294	74	10	figure	figure	NOUN
absel-1294	74	11	threat	threat	NOUN
absel-1294	74	12	of	of	ADP
absel-1294	74	13	having	have	VERB
absel-1294	74	14	to	to	PART
absel-1294	74	15	take	take	VERB
absel-1294	74	16	responsibility	responsibility	NOUN
absel-1294	74	17	for	for	ADP
absel-1294	74	18	one	one	NUM
absel-1294	74	19	’s	’	NOUN
absel-1294	74	20	regarding	regard	VERB
absel-1294	74	21	the	the	DET
absel-1294	74	22	product	product	NOUN
absel-1294	74	23	or	or	CCONJ
absel-1294	74	24	attribute	attribute	NOUN
absel-1294	74	25	to	to	PART
absel-1294	74	26	remove	remove	VERB
absel-1294	74	27	the	the	DET
absel-1294	74	28	own	own	ADJ
absel-1294	74	29	decisions	decision	NOUN
absel-1294	74	30	not	not	PART
absel-1294	74	31	at	at	ADV
absel-1294	74	32	all	all	ADV
absel-1294	74	33	x:_:_:_:_very	x:_:_:_:_very	ADV
absel-1294	74	34	much	much	ADJ
absel-1294	74	35	the	the	DET
absel-1294	74	36	advertisement	advertisement	NOUN
absel-1294	74	37	establishes	establish	VERB
absel-1294	74	38	the	the	DET
absel-1294	74	39	product	product	NOUN
absel-1294	74	40	or	or	CCONJ
absel-1294	74	41	attribute	attribute	NOUN
absel-1294	74	42	as	as	ADP
absel-1294	74	43	a	a	DET
absel-1294	74	44	symbolic	symbolic	ADJ
absel-1294	74	45	outlet	outlet	NOUN
absel-1294	74	46	for	for	ADP
absel-1294	74	47	the	the	DET
absel-1294	74	48	psychic	psychic	ADJ
absel-1294	74	49	energy	energy	NOUN
absel-1294	74	50	trapped	trap	VERB
absel-1294	74	51	by	by	ADP
absel-1294	74	52	repressed	repressed	ADJ
absel-1294	74	53	impulses	impulse	NOUN
absel-1294	74	54	.	.	PUNCT
absel-1294	75	1	not	not	PART
absel-1294	75	2	at	at	ADV
absel-1294	75	3	all	all	ADV
absel-1294	75	4	_	_	NOUN
absel-1294	75	5	:	:	PUNCT
absel-1294	76	1	_	_	PRON
absel-1294	76	2	:	:	PUNCT
absel-1294	76	3	x:_:_very	x:_:_very	PRON
absel-1294	76	4	much	much	ADJ
absel-1294	76	5	value	value	NOUN
absel-1294	76	6	-	-	PUNCT
absel-1294	76	7	expressive	expressive	ADJ
absel-1294	76	8	appeals	appeal	NOUN
absel-1294	76	9	:	:	PUNCT
absel-1294	76	10	the	the	DET
absel-1294	76	11	advertisement	advertisement	NOUN
absel-1294	76	12	seeks	seek	VERB
absel-1294	76	13	to	to	PART
absel-1294	76	14	establish	establish	VERB
absel-1294	76	15	the	the	DET
absel-1294	76	16	product	product	NOUN
absel-1294	76	17	or	or	CCONJ
absel-1294	76	18	attribute	attribute	NOUN
absel-1294	76	19	es	es	ADP
absel-1294	76	20	a	a	DET
absel-1294	76	21	symbol	symbol	NOUN
absel-1294	76	22	of	of	ADP
absel-1294	76	23	values	value	NOUN
absel-1294	76	24	that	that	PRON
absel-1294	76	25	characterize	characterize	VERB
absel-1294	76	26	target	target	NOUN
absel-1294	76	27	market	market	NOUN
absel-1294	76	28	members	member	NOUN
absel-1294	76	29	’	’	PART
absel-1294	76	30	actual	actual	ADJ
absel-1294	76	31	self	self	NOUN
absel-1294	76	32	-	-	PUNCT
absel-1294	76	33	image	image	NOUN
absel-1294	76	34	.	.	PUNCT
absel-1294	77	1	not	not	PART
absel-1294	77	2	at	at	ADV
absel-1294	77	3	all	all	ADV
absel-1294	77	4	_	_	NOUN
absel-1294	77	5	:	:	PUNCT
absel-1294	78	1	_	_	PRON
absel-1294	78	2	:	:	PUNCT
absel-1294	79	1	_	_	PRON
absel-1294	79	2	:	:	PUNCT
absel-1294	79	3	x:_very	x:_very	AUX
absel-1294	79	4	much	much	ADJ
absel-1294	79	5	the	the	DET
absel-1294	79	6	advertisement	advertisement	NOUN
absel-1294	79	7	seeks	seek	VERB
absel-1294	79	8	to	to	PART
absel-1294	79	9	establish	establish	VERB
absel-1294	79	10	the	the	DET
absel-1294	79	11	product	product	NOUN
absel-1294	79	12	or	or	CCONJ
absel-1294	79	13	attribute	attribute	NOUN
absel-1294	79	14	as	as	ADP
absel-1294	79	15	a	a	DET
absel-1294	79	16	symbol	symbol	NOUN
absel-1294	79	17	of	of	ADP
absel-1294	79	18	values	value	NOUN
absel-1294	79	19	that	that	PRON
absel-1294	79	20	characterize	characterize	VERB
absel-1294	79	21	target	target	NOUN
absel-1294	79	22	market	market	NOUN
absel-1294	79	23	members	member	NOUN
absel-1294	79	24	ideal	ideal	VERB
absel-1294	79	25	self	self	NOUN
absel-1294	79	26	-	-	PUNCT
absel-1294	79	27	image	image	NOUN
absel-1294	79	28	.	.	PUNCT
absel-1294	80	1	not	not	PART
absel-1294	80	2	at	at	ADV
absel-1294	80	3	all	all	ADV
absel-1294	80	4	_	_	NOUN
absel-1294	80	5	:	:	PUNCT
absel-1294	81	1	_	_	PRON
absel-1294	81	2	:	:	PUNCT
absel-1294	82	1	_	_	PUNCT
absel-1294	82	2	:	:	PUNCT
absel-1294	83	1	_	_	PUNCT
absel-1294	83	2	:x	:x	PUNCT
absel-1294	83	3	very	very	ADV
absel-1294	83	4	much	much	ADV
absel-1294	83	5	knowledge	knowledge	NOUN
absel-1294	83	6	-	-	PUNCT
absel-1294	83	7	oriented	orient	VERB
absel-1294	83	8	appeals	appeal	NOUN
absel-1294	83	9	:	:	PUNCT
absel-1294	83	10	the	the	DET
absel-1294	83	11	advertisement	advertisement	NOUN
absel-1294	83	12	points	point	VERB
absel-1294	83	13	out	out	ADP
absel-1294	83	14	inconsistencies	inconsistency	NOUN
absel-1294	83	15	in	in	ADP
absel-1294	83	16	current	current	ADJ
absel-1294	83	17	target	target	NOUN
absel-1294	83	18	market	market	NOUN
absel-1294	83	19	attitudes	attitude	NOUN
absel-1294	83	20	in	in	ADP
absel-1294	83	21	order	order	NOUN
absel-1294	83	22	to	to	PART
absel-1294	83	23	stimulate	stimulate	VERB
absel-1294	83	24	a	a	DET
absel-1294	83	25	positive	positive	ADJ
absel-1294	83	26	change	change	NOUN
absel-1294	83	27	in	in	ADP
absel-1294	83	28	favor	favor	NOUN
absel-1294	83	29	of	of	ADP
absel-1294	83	30	the	the	DET
absel-1294	83	31	product	product	NOUN
absel-1294	83	32	or	or	CCONJ
absel-1294	83	33	attribute	attribute	NOUN
absel-1294	83	34	.	.	PUNCT
absel-1294	84	1	not	not	PART
absel-1294	84	2	at	at	ADV
absel-1294	84	3	all	all	ADV
absel-1294	84	4	x	x	NOUN
absel-1294	84	5	:	:	PUNCT
absel-1294	84	6	_	_	PRON
absel-1294	84	7	:	:	PUNCT
absel-1294	85	1	_	_	PRON
absel-1294	85	2	:	:	PUNCT
absel-1294	86	1	_	_	NOUN
absel-1294	86	2	:	:	PUNCT
absel-1294	86	3	_	_	PUNCT
absel-1294	86	4	very	very	ADV
absel-1294	86	5	much	much	ADV
absel-1294	86	6	the	the	DET
absel-1294	86	7	advertisement	advertisement	NOUN
absel-1294	86	8	seeks	seek	VERB
absel-1294	86	9	to	to	PART
absel-1294	86	10	stereotype	stereotype	VERB
absel-1294	86	11	a	a	DET
absel-1294	86	12	product	product	NOUN
absel-1294	86	13	or	or	CCONJ
absel-1294	86	14	attributes	attribute	NOUN
absel-1294	86	15	in	in	ADP
absel-1294	86	16	a	a	DET
absel-1294	86	17	way	way	NOUN
absel-1294	86	18	that	that	PRON
absel-1294	86	19	will	will	AUX
absel-1294	86	20	evoke	evoke	VERB
absel-1294	86	21	a	a	DET
absel-1294	86	22	positive	positive	ADJ
absel-1294	86	23	attitude	attitude	NOUN
absel-1294	86	24	.	.	PUNCT
absel-1294	87	1	not	not	PART
absel-1294	87	2	at	at	ADV
absel-1294	87	3	all	all	ADV
absel-1294	87	4	_	_	NOUN
absel-1294	87	5	:	:	PUNCT
absel-1294	88	1	_	_	PRON
absel-1294	88	2	:	:	PUNCT
absel-1294	89	1	_	_	PUNCT
absel-1294	89	2	:	:	PUNCT
absel-1294	90	1	_	_	PUNCT
absel-1294	90	2	:x	:x	PUNCT
absel-1294	90	3	very	very	ADV
absel-1294	90	4	much	much	ADJ
absel-1294	90	5	1	1	NUM
absel-1294	90	6	.	.	PUNCT
absel-1294	90	7	determine	determine	VERB
absel-1294	90	8	the	the	DET
absel-1294	90	9	score	score	NOUN
absel-1294	90	10	for	for	ADP
absel-1294	90	11	each	each	PRON
absel-1294	90	12	of	of	ADP
absel-1294	90	13	the	the	DET
absel-1294	90	14	items	item	NOUN
absel-1294	90	15	shown	show	VERB
absel-1294	90	16	in	in	ADP
absel-1294	90	17	exhibit	exhibit	NOUN
absel-1294	90	18	2	2	NUM
absel-1294	90	19	.	.	NOUN
absel-1294	90	20	2	2	NUM
absel-1294	90	21	.	.	X
absel-1294	90	22	select	select	VERB
absel-1294	90	23	the	the	DET
absel-1294	90	24	highest	high	ADJ
absel-1294	90	25	rating	rating	NOUN
absel-1294	90	26	from	from	ADP
absel-1294	90	27	among	among	ADP
absel-1294	90	28	the	the	DET
absel-1294	90	29	orientations	orientation	NOUN
absel-1294	90	30	representing	represent	VERB
absel-1294	90	31	that	that	DET
absel-1294	90	32	quadrant	quadrant	NOUN
absel-1294	90	33	.	.	PUNCT
absel-1294	91	1	for	for	ADP
absel-1294	91	2	instance	instance	NOUN
absel-1294	91	3	,	,	PUNCT
absel-1294	91	4	the	the	DET
absel-1294	91	5	highest	high	ADJ
absel-1294	91	6	rating	rating	NOUN
absel-1294	91	7	for	for	ADP
absel-1294	91	8	quadrant	quadrant	ADJ
absel-1294	91	9	one	one	NUM
absel-1294	91	10	was	be	AUX
absel-1294	91	11	a	a	DET
absel-1294	91	12	“	"	PUNCT
absel-1294	91	13	1	1	NUM
absel-1294	91	14	”	"	PUNCT
absel-1294	91	15	-the	-the	DET
absel-1294	91	16	rating	rating	NOUN
absel-1294	91	17	for	for	ADP
absel-1294	91	18	both	both	PRON
absel-1294	91	19	of	of	ADP
absel-1294	91	20	the	the	DET
absel-1294	91	21	two	two	NUM
absel-1294	91	22	types	type	NOUN
absel-1294	91	23	of	of	ADP
absel-1294	91	24	utilitarian	utilitarian	ADJ
absel-1294	91	25	appeals	appeal	NOUN
absel-1294	91	26	end	end	VERB
absel-1294	91	27	the	the	DET
absel-1294	91	28	knowledge	knowledge	NOUN
absel-1294	91	29	-	-	PUNCT
absel-1294	91	30	oriented	orient	VERB
absel-1294	91	31	(	(	PUNCT
absel-1294	91	32	consistency	consistency	NOUN
absel-1294	91	33	)	)	PUNCT
absel-1294	91	34	appeal	appeal	NOUN
absel-1294	91	35	.	.	PUNCT
absel-1294	92	1	the	the	DET
absel-1294	92	2	highest	high	ADJ
absel-1294	92	3	rating	rating	NOUN
absel-1294	92	4	for	for	ADP
absel-1294	92	5	quadrant	quadrant	ADJ
absel-1294	92	6	two	two	NUM
absel-1294	92	7	was	be	AUX
absel-1294	92	8	a	a	DET
absel-1294	92	9	“	"	PUNCT
absel-1294	92	10	4	4	NUM
absel-1294	92	11	”	"	PUNCT
absel-1294	92	12	for	for	ADP
absel-1294	92	13	the	the	DET
absel-1294	92	14	second	second	ADJ
absel-1294	92	15	(	(	PUNCT
absel-1294	92	16	social	social	ADJ
absel-1294	92	17	support	support	NOUN
absel-1294	92	18	)	)	PUNCT
absel-1294	92	19	ego	ego	ADJ
absel-1294	92	20	-	-	PUNCT
absel-1294	92	21	defensive	defensive	ADJ
absel-1294	92	22	appeal	appeal	NOUN
absel-1294	92	23	.	.	PUNCT
absel-1294	93	1	the	the	DET
absel-1294	93	2	rating	rating	NOUN
absel-1294	93	3	for	for	ADP
absel-1294	93	4	quadrant	quadrant	ADJ
absel-1294	93	5	three	three	NUM
absel-1294	93	6	was	be	AUX
absel-1294	93	7	a	a	DET
absel-1294	93	8	“	"	PUNCT
absel-1294	93	9	5	5	NUM
absel-1294	93	10	,	,	PUNCT
absel-1294	93	11	”	"	PUNCT
absel-1294	93	12	since	since	SCONJ
absel-1294	93	13	the	the	DET
absel-1294	93	14	only	only	ADJ
absel-1294	93	15	function	function	NOUN
absel-1294	93	16	listed	list	VERB
absel-1294	93	17	for	for	ADP
absel-1294	93	18	quadrant	quadrant	ADJ
absel-1294	93	19	three	three	NUM
absel-1294	93	20	is	be	AUX
absel-1294	93	21	knowledge	knowledge	NOUN
absel-1294	93	22	-	-	PUNCT
absel-1294	93	23	oriented	orient	VERB
absel-1294	93	24	(	(	PUNCT
absel-1294	93	25	stereotyping	stereotype	VERB
absel-1294	93	26	)	)	PUNCT
absel-1294	93	27	.	.	PUNCT
absel-1294	94	1	the	the	DET
absel-1294	94	2	rating	rating	NOUN
absel-1294	94	3	for	for	ADP
absel-1294	94	4	quadrant	quadrant	ADJ
absel-1294	94	5	four	four	NUM
absel-1294	94	6	was	be	AUX
absel-1294	94	7	“	"	PUNCT
absel-1294	94	8	5	5	NUM
absel-1294	94	9	,	,	PUNCT
absel-1294	94	10	”	"	PUNCT
absel-1294	94	11	representing	represent	VERB
absel-1294	94	12	the	the	DET
absel-1294	94	13	rating	rating	NOUN
absel-1294	94	14	for	for	ADP
absel-1294	94	15	the	the	DET
absel-1294	94	16	value	value	NOUN
absel-1294	94	17	-	-	PUNCT
absel-1294	94	18	expressive	expressive	ADJ
absel-1294	94	19	(	(	PUNCT
absel-1294	94	20	ideal	ideal	ADJ
absel-1294	94	21	selfimage	selfimage	NOUN
absel-1294	94	22	)	)	PUNCT
absel-1294	94	23	appeal	appeal	NOUN
absel-1294	94	24	.	.	PUNCT
absel-1294	95	1	3	3	X
absel-1294	95	2	.	.	AUX
absel-1294	95	3	establish	establish	VERB
absel-1294	95	4	coordinates	coordinate	NOUN
absel-1294	95	5	for	for	ADP
absel-1294	95	6	each	each	DET
absel-1294	95	7	quadrant	quadrant	NOUN
absel-1294	95	8	,	,	PUNCT
absel-1294	95	9	using	use	VERB
absel-1294	95	10	the	the	DET
absel-1294	95	11	highest	high	ADJ
absel-1294	95	12	rating	rating	NOUN
absel-1294	95	13	and	and	CCONJ
absel-1294	95	14	the	the	DET
absel-1294	95	15	range	range	NOUN
absel-1294	95	16	of	of	ADP
absel-1294	95	17	values	value	NOUN
absel-1294	95	18	that	that	PRON
absel-1294	95	19	defines	define	VERB
absel-1294	95	20	the	the	DET
absel-1294	95	21	quadrant	quadrant	NOUN
absel-1294	95	22	.	.	PUNCT
absel-1294	96	1	for	for	ADP
absel-1294	96	2	instance	instance	NOUN
absel-1294	96	3	,	,	PUNCT
absel-1294	96	4	the	the	DET
absel-1294	96	5	“	"	PUNCT
absel-1294	96	6	1	1	NUM
absel-1294	96	7	”	"	PUNCT
absel-1294	96	8	rating	rating	NOUN
absel-1294	96	9	for	for	ADP
absel-1294	96	10	quadrant	quadrant	ADJ
absel-1294	96	11	one	one	PRON
absel-1294	96	12	would	would	AUX
absel-1294	96	13	be	be	AUX
absel-1294	96	14	translated	translate	VERB
absel-1294	96	15	into	into	ADP
absel-1294	96	16	coordinates	coordinate	NOUN
absel-1294	96	17	of	of	ADP
absel-1294	96	18	(	(	PUNCT
absel-1294	96	19	-1,1	-1,1	PROPN
absel-1294	96	20	)	)	PUNCT
absel-1294	96	21	.	.	PUNCT
absel-1294	97	1	the	the	DET
absel-1294	97	2	coordinates	coordinate	NOUN
absel-1294	97	3	for	for	ADP
absel-1294	97	4	quadrant	quadrant	ADJ
absel-1294	97	5	two	two	NUM
absel-1294	97	6	would	would	AUX
absel-1294	97	7	be	be	AUX
absel-1294	97	8	(	(	PUNCT
absel-1294	97	9	4,4	4,4	NUM
absel-1294	97	10	)	)	PUNCT
absel-1294	97	11	,	,	PUNCT
absel-1294	97	12	quadrant	quadrant	VERB
absel-1294	97	13	three	three	NUM
absel-1294	97	14	(	(	PUNCT
absel-1294	97	15	-3.-3	-3.-3	NOUN
absel-1294	97	16	)	)	PUNCT
absel-1294	97	17	,	,	PUNCT
absel-1294	97	18	and	and	CCONJ
absel-1294	97	19	quadrant	quadrant	VERB
absel-1294	97	20	four	four	NUM
absel-1294	97	21	(	(	PUNCT
absel-1294	97	22	5,-5	5,-5	NUM
absel-1294	97	23	)	)	PUNCT
absel-1294	97	24	4	4	NUM
absel-1294	97	25	.	.	X
absel-1294	97	26	establish	establish	VERB
absel-1294	97	27	the	the	DET
absel-1294	97	28	overall	overall	ADJ
absel-1294	97	29	coordinates	coordinate	NOUN
absel-1294	97	30	for	for	ADP
absel-1294	97	31	the	the	DET
absel-1294	97	32	ad	ad	NOUN
absel-1294	97	33	by	by	ADP
absel-1294	97	34	summing	sum	VERB
absel-1294	97	35	the	the	DET
absel-1294	97	36	coordinates	coordinate	NOUN
absel-1294	97	37	for	for	ADP
absel-1294	97	38	each	each	DET
absel-1294	97	39	quadrant	quadrant	NOUN
absel-1294	97	40	.	.	PUNCT
absel-1294	98	1	thus	thus	ADV
absel-1294	98	2	,	,	PUNCT
absel-1294	98	3	the	the	DET
absel-1294	98	4	coordinates	coordinate	NOUN
absel-1294	98	5	for	for	ADP
absel-1294	98	6	the	the	DET
absel-1294	98	7	ad	ad	NOUN
absel-1294	98	8	portrayed	portray	VERB
absel-1294	98	9	in	in	ADP
absel-1294	98	10	exhibit	exhibit	NOUN
absel-1294	98	11	2	2	NUM
absel-1294	98	12	would	would	AUX
absel-1294	98	13	be	be	AUX
absel-1294	98	14	(	(	PUNCT
absel-1294	98	15	-1	-1	PUNCT
absel-1294	98	16	+4	+4	ADJ
absel-1294	98	17	-	-	SYM
absel-1294	98	18	5	5	NUM
absel-1294	98	19	+	+	NUM
absel-1294	98	20	5.1	5.1	NUM
absel-1294	98	21	+4	+4	ADJ
absel-1294	98	22	-	-	PUNCT
absel-1294	98	23	5	5	NUM
absel-1294	98	24	-	-	SYM
absel-1294	98	25	5	5	NUM
absel-1294	98	26	)	)	PUNCT
absel-1294	98	27	or	or	CCONJ
absel-1294	98	28	(	(	PUNCT
absel-1294	98	29	3	3	NUM
absel-1294	98	30	-	-	SYM
absel-1294	98	31	5	5	NUM
absel-1294	98	32	)	)	PUNCT
absel-1294	98	33	.	.	PUNCT
absel-1294	99	1	determining	determine	VERB
absel-1294	99	2	the	the	DET
absel-1294	99	3	nature	nature	NOUN
absel-1294	99	4	of	of	ADP
absel-1294	99	5	the	the	DET
absel-1294	99	6	advertising	advertising	NOUN
absel-1294	99	7	situation	situation	NOUN
absel-1294	99	8	the	the	DET
absel-1294	99	9	coordinates	coordinate	NOUN
absel-1294	99	10	of	of	ADP
absel-1294	99	11	each	each	DET
absel-1294	99	12	advertising	advertising	NOUN
absel-1294	99	13	situation	situation	NOUN
absel-1294	99	14	were	be	AUX
absel-1294	99	15	determined	determine	VERB
absel-1294	99	16	using	use	VERB
absel-1294	99	17	the	the	DET
absel-1294	99	18	scales	scale	NOUN
absel-1294	99	19	shown	show	VERB
absel-1294	99	20	in	in	ADP
absel-1294	99	21	exhibit	exhibit	NOUN
absel-1294	99	22	3	3	NUM
absel-1294	99	23	.	.	PUNCT
absel-1294	100	1	the	the	DET
absel-1294	100	2	first	first	ADJ
absel-1294	100	3	five	five	NUM
absel-1294	100	4	questions	question	NOUN
absel-1294	100	5	of	of	ADP
absel-1294	100	6	the	the	DET
absel-1294	100	7	scales	scale	NOUN
absel-1294	100	8	shown	show	VERB
absel-1294	100	9	in	in	ADP
absel-1294	100	10	exhibit	exhibit	NOUN
absel-1294	100	11	3	3	NUM
absel-1294	100	12	address	address	NOUN
absel-1294	100	13	the	the	DET
absel-1294	100	14	level	level	NOUN
absel-1294	100	15	of	of	ADP
absel-1294	100	16	consumer	consumer	NOUN
absel-1294	100	17	decision	decision	NOUN
absel-1294	100	18	making	make	VERB
absel-1294	100	19	-the	-the	DET
absel-1294	100	20	degree	degree	NOUN
absel-1294	100	21	to	to	PART
absel-1294	100	22	which	which	PRON
absel-1294	100	23	consumers	consumer	NOUN
absel-1294	100	24	are	be	AUX
absel-1294	100	25	likely	likely	ADJ
absel-1294	100	26	to	to	PART
absel-1294	100	27	process	process	VERB
absel-1294	100	28	an	an	DET
absel-1294	100	29	ad	ad	NOUN
absel-1294	100	30	in	in	ADP
absel-1294	100	31	a	a	DET
absel-1294	100	32	“	"	PUNCT
absel-1294	100	33	thinking	thinking	NOUN
absel-1294	100	34	”	"	PUNCT
absel-1294	100	35	versus	versus	ADP
absel-1294	100	36	“	"	PUNCT
absel-1294	100	37	feeling	feeling	NOUN
absel-1294	100	38	”	"	PUNCT
absel-1294	100	39	mode	mode	NOUN
absel-1294	100	40	.	.	PUNCT
absel-1294	101	1	the	the	DET
absel-1294	101	2	last	last	ADJ
absel-1294	101	3	three	three	NUM
absel-1294	101	4	determine	determine	NOUN
absel-1294	101	5	the	the	DET
absel-1294	101	6	level	level	NOUN
absel-1294	101	7	of	of	ADP
absel-1294	101	8	involvement	involvement	NOUN
absel-1294	101	9	.	.	PUNCT
absel-1294	102	1	the	the	DET
absel-1294	102	2	x	x	SYM
absel-1294	102	3	coordinate	coordinate	NOUN
absel-1294	102	4	of	of	ADP
absel-1294	102	5	developments	development	NOUN
absel-1294	102	6	in	in	ADP
absel-1294	102	7	business	business	NOUN
absel-1294	102	8	simulation	simulation	NOUN
absel-1294	102	9	&	&	CCONJ
absel-1294	102	10	experiential	experiential	ADJ
absel-1294	102	11	exercises	exercise	NOUN
absel-1294	102	12	,	,	PUNCT
absel-1294	102	13	volume	volume	NOUN
absel-1294	102	14	21	21	NUM
absel-1294	102	15	,	,	PUNCT
absel-1294	102	16	1994	1994	NUM
absel-1294	102	17	60	60	NUM
absel-1294	102	18	the	the	DET
absel-1294	102	19	advertising	advertising	NOUN
absel-1294	102	20	situation	situation	NOUN
absel-1294	102	21	,	,	PUNCT
absel-1294	102	22	then	then	ADV
absel-1294	102	23	,	,	PUNCT
absel-1294	102	24	is	be	AUX
absel-1294	102	25	determined	determine	VERB
absel-1294	102	26	by	by	ADP
absel-1294	102	27	averaging	average	VERB
absel-1294	102	28	the	the	DET
absel-1294	102	29	ratings	rating	NOUN
absel-1294	102	30	on	on	ADP
absel-1294	102	31	questions	question	NOUN
absel-1294	102	32	1	1	NUM
absel-1294	102	33	-	-	SYM
absel-1294	102	34	5	5	NUM
absel-1294	102	35	.	.	PUNCT
absel-1294	103	1	the	the	DET
absel-1294	103	2	v	v	NOUN
absel-1294	103	3	coordinate	coordinate	NOUN
absel-1294	103	4	is	be	AUX
absel-1294	103	5	determined	determine	VERB
absel-1294	103	6	by	by	ADP
absel-1294	103	7	averaging	average	VERB
absel-1294	103	8	the	the	DET
absel-1294	103	9	ratings	rating	NOUN
absel-1294	103	10	on	on	ADP
absel-1294	103	11	questions	question	NOUN
absel-1294	103	12	6	6	NUM
absel-1294	103	13	-	-	SYM
absel-1294	103	14	8	8	NUM
absel-1294	103	15	.	.	PUNCT
absel-1294	104	1	thus	thus	ADV
absel-1294	104	2	,	,	PUNCT
absel-1294	104	3	the	the	DET
absel-1294	104	4	coordinates	coordinate	NOUN
absel-1294	104	5	of	of	ADP
absel-1294	104	6	the	the	DET
absel-1294	104	7	situation	situation	NOUN
absel-1294	104	8	depicted	depict	VERB
absel-1294	104	9	in	in	ADP
absel-1294	104	10	exhibit	exhibit	NOUN
absel-1294	104	11	3	3	NUM
absel-1294	104	12	would	would	AUX
absel-1294	104	13	be	be	AUX
absel-1294	104	14	(	(	PUNCT
absel-1294	104	15	2.4,1.0	2.4,1.0	PROPN
absel-1294	104	16	)	)	PUNCT
absel-1294	104	17	.	.	PUNCT
absel-1294	105	1	exhibit	exhibit	VERB
absel-1294	105	2	3	3	NUM
absel-1294	105	3	:	:	PUNCT
absel-1294	105	4	scales	scale	NOUN
absel-1294	105	5	for	for	ADP
absel-1294	105	6	classifying	classify	VERB
absel-1294	105	7	advertising	advertising	NOUN
absel-1294	105	8	situations	situation	NOUN
absel-1294	105	9	feeling	feeling	NOUN
absel-1294	105	10	/	/	SYM
absel-1294	105	11	thinking	thinking	NOUN
absel-1294	105	12	scale	scale	NOUN
absel-1294	105	13	:	:	PUNCT
absel-1294	106	1	1	1	X
absel-1294	106	2	.	.	PUNCT
absel-1294	106	3	to	to	ADP
absel-1294	106	4	what	what	DET
absel-1294	106	5	extent	extent	NOUN
absel-1294	106	6	is	be	AUX
absel-1294	106	7	the	the	DET
absel-1294	106	8	product	product	NOUN
absel-1294	106	9	/	/	SYM
absel-1294	106	10	brand	brand	NOUN
absel-1294	106	11	decision	decision	NOUN
absel-1294	106	12	rational	rational	ADJ
absel-1294	106	13	?	?	PUNCT
absel-1294	107	1	very	very	ADV
absel-1294	107	2	:	:	PUNCT
absel-1294	107	3	_	_	X
absel-1294	107	4	:	:	PUNCT
absel-1294	108	1	_	_	PRON
absel-1294	108	2	:	:	PUNCT
absel-1294	109	1	_	_	PRON
absel-1294	109	2	:	:	PUNCT
absel-1294	110	1	_	_	PRON
absel-1294	110	2	:	:	PUNCT
absel-1294	111	1	_	_	PRON
absel-1294	111	2	:	:	PUNCT
absel-1294	112	1	_	_	PRON
absel-1294	112	2	:	:	PUNCT
absel-1294	113	1	_	_	PUNCT
absel-1294	113	2	:	:	PUNCT
absel-1294	114	1	_	_	PUNCT
absel-1294	114	2	x	x	X
absel-1294	114	3	:	:	PUNCT
absel-1294	114	4	_	_	NOUN
absel-1294	114	5	:	:	PUNCT
absel-1294	115	1	_	_	NOUN
absel-1294	115	2	:	:	PUNCT
absel-1294	115	3	very	very	ADV
absel-1294	115	4	much	much	ADV
absel-1294	115	5	–	–	PUNCT
absel-1294	115	6	5	5	NUM
absel-1294	115	7	-	-	SYM
absel-1294	115	8	4	4	NUM
absel-1294	115	9	-3	-3	PUNCT
absel-1294	115	10	–	–	PUNCT
absel-1294	115	11	2	2	NUM
absel-1294	115	12	-1	-1	NOUN
absel-1294	115	13	=	=	SYM
absel-1294	115	14	2	2	NUM
absel-1294	115	15	=3	=3	NOUN
absel-1294	115	16	=	=	NOUN
absel-1294	115	17	4	4	NUM
absel-1294	115	18	=	=	SYM
absel-1294	115	19	5	5	NUM
absel-1294	115	20	little	little	ADJ
absel-1294	115	21	2	2	NUM
absel-1294	115	22	.	.	PUNCT
absel-1294	115	23	to	to	ADP
absel-1294	115	24	what	what	DET
absel-1294	115	25	extent	extent	NOUN
absel-1294	115	26	is	be	AUX
absel-1294	115	27	the	the	DET
absel-1294	115	28	decision	decision	NOUN
absel-1294	115	29	based	base	VERB
absel-1294	115	30	on	on	ADP
absel-1294	115	31	functional	functional	ADJ
absel-1294	115	32	facts	fact	NOUN
absel-1294	115	33	?	?	PUNCT
absel-1294	116	1	very	very	ADV
absel-1294	116	2	:	:	PUNCT
absel-1294	116	3	_	_	X
absel-1294	116	4	:	:	PUNCT
absel-1294	117	1	_	_	PRON
absel-1294	117	2	:	:	PUNCT
absel-1294	118	1	_	_	PRON
absel-1294	118	2	:	:	PUNCT
absel-1294	119	1	_	_	PRON
absel-1294	119	2	:	:	PUNCT
absel-1294	120	1	_	_	PRON
absel-1294	120	2	:	:	PUNCT
absel-1294	121	1	_	_	PRON
absel-1294	121	2	:	:	PUNCT
absel-1294	122	1	_	_	PRON
absel-1294	122	2	:	:	PUNCT
absel-1294	123	1	_	_	PUNCT
absel-1294	123	2	:x	:x	PUNCT
absel-1294	123	3	:	:	PUNCT
absel-1294	124	1	_	_	PRON
absel-1294	124	2	:	:	PUNCT
absel-1294	125	1	_	_	NOUN
absel-1294	125	2	:	:	PUNCT
absel-1294	125	3	very	very	ADV
absel-1294	125	4	much	much	ADV
absel-1294	125	5	–	–	PUNCT
absel-1294	125	6	5	5	NUM
absel-1294	125	7	–	–	SYM
absel-1294	125	8	4	4	NUM
absel-1294	125	9	–	–	SYM
absel-1294	125	10	3	3	NUM
absel-1294	125	11	–	–	SYM
absel-1294	125	12	2	2	NUM
absel-1294	125	13	–	–	SYM
absel-1294	125	14	1	1	NUM
absel-1294	125	15	0	0	NUM
absel-1294	125	16	+1	+1	NOUN
absel-1294	125	17	+2	+2	PROPN
absel-1294	125	18	+3	+3	PROPN
absel-1294	125	19	+4	+4	PROPN
absel-1294	125	20	+5	+5	PROPN
absel-1294	125	21	little	little	ADJ
absel-1294	125	22	3	3	NUM
absel-1294	125	23	.	.	PUNCT
absel-1294	126	1	to	to	ADP
absel-1294	126	2	what	what	DET
absel-1294	126	3	extent	extent	NOUN
absel-1294	126	4	is	be	AUX
absel-1294	126	5	the	the	DET
absel-1294	126	6	product	product	NOUN
absel-1294	126	7	/	/	SYM
absel-1294	126	8	brand	brand	NOUN
absel-1294	126	9	decision	decision	NOUN
absel-1294	126	10	based	base	VERB
absel-1294	126	11	on	on	ADP
absel-1294	126	12	a	a	DET
absel-1294	126	13	lot	lot	NOUN
absel-1294	126	14	of	of	ADP
absel-1294	126	15	feeling	feeling	NOUN
absel-1294	126	16	?	?	PUNCT
absel-1294	127	1	very	very	ADV
absel-1294	127	2	:	:	PUNCT
absel-1294	127	3	_	_	X
absel-1294	127	4	:	:	PUNCT
absel-1294	128	1	_	_	PRON
absel-1294	128	2	:	:	PUNCT
absel-1294	129	1	_	_	PRON
absel-1294	129	2	:	:	PUNCT
absel-1294	130	1	_	_	PRON
absel-1294	130	2	:	:	PUNCT
absel-1294	131	1	_	_	PRON
absel-1294	131	2	:	:	PUNCT
absel-1294	132	1	_	_	PUNCT
absel-1294	132	2	:	:	PUNCT
absel-1294	133	1	_	_	PUNCT
absel-1294	133	2	x	x	X
absel-1294	133	3	:	:	PUNCT
absel-1294	133	4	_	_	PRON
absel-1294	133	5	:	:	PUNCT
absel-1294	134	1	_	_	PRON
absel-1294	134	2	:	:	PUNCT
absel-1294	135	1	_	_	NOUN
absel-1294	135	2	:	:	PUNCT
absel-1294	135	3	very	very	ADV
absel-1294	135	4	little	little	ADJ
absel-1294	135	5	-5	-5	ADJ
absel-1294	135	6	–	–	PUNCT
absel-1294	135	7	4	4	NUM
absel-1294	135	8	–	–	SYM
absel-1294	135	9	3	3	NUM
absel-1294	135	10	–	–	SYM
absel-1294	135	11	2	2	NUM
absel-1294	135	12	–	–	SYM
absel-1294	135	13	1	1	NUM
absel-1294	135	14	0	0	NUM
absel-1294	135	15	=	=	SYM
absel-1294	135	16	1	1	NUM
absel-1294	135	17	=	=	SYM
absel-1294	135	18	1	1	NUM
absel-1294	135	19	=3	=3	VERB
absel-1294	135	20	=	=	NOUN
absel-1294	135	21	4	4	NUM
absel-1294	135	22	=	=	SYM
absel-1294	135	23	5	5	NUM
absel-1294	135	24	much	much	ADJ
absel-1294	135	25	4	4	NUM
absel-1294	135	26	.	.	PUNCT
absel-1294	135	27	to	to	ADP
absel-1294	135	28	what	what	DET
absel-1294	135	29	extent	extent	NOUN
absel-1294	135	30	does	do	AUX
absel-1294	135	31	the	the	DET
absel-1294	135	32	product	product	NOUN
absel-1294	135	33	/	/	SYM
absel-1294	135	34	brand	brand	NOUN
absel-1294	135	35	decision	decision	NOUN
absel-1294	135	36	express	express	VERB
absel-1294	135	37	one	one	NUM
absel-1294	135	38	’s	’s	PART
absel-1294	135	39	personality	personality	NOUN
absel-1294	135	40	?	?	PUNCT
absel-1294	136	1	very	very	ADV
absel-1294	136	2	:	:	PUNCT
absel-1294	136	3	_	_	X
absel-1294	136	4	:	:	PUNCT
absel-1294	137	1	_	_	PRON
absel-1294	137	2	:	:	PUNCT
absel-1294	138	1	_	_	PRON
absel-1294	138	2	:	:	PUNCT
absel-1294	139	1	_	_	PRON
absel-1294	139	2	:	:	PUNCT
absel-1294	140	1	_	_	PRON
absel-1294	140	2	:	:	PUNCT
absel-1294	141	1	_	_	PRON
absel-1294	141	2	:	:	PUNCT
absel-1294	142	1	_	_	PRON
absel-1294	142	2	:	:	PUNCT
absel-1294	143	1	_	_	PRON
absel-1294	143	2	:	:	PUNCT
absel-1294	144	1	_	_	PUNCT
absel-1294	144	2	:x	:x	PUNCT
absel-1294	144	3	:	:	PUNCT
absel-1294	145	1	_	_	NOUN
absel-1294	145	2	:	:	PUNCT
absel-1294	145	3	_	_	PRON
absel-1294	145	4	very	very	ADV
absel-1294	145	5	little	little	ADJ
absel-1294	145	6	–	–	PUNCT
absel-1294	145	7	5	5	NUM
absel-1294	145	8	–	–	SYM
absel-1294	145	9	4	4	NUM
absel-1294	145	10	–	–	SYM
absel-1294	145	11	3	3	NUM
absel-1294	145	12	–	–	SYM
absel-1294	145	13	2	2	NUM
absel-1294	145	14	–	–	SYM
absel-1294	145	15	1	1	NUM
absel-1294	145	16	0	0	NUM
absel-1294	145	17	+1	+1	NOUN
absel-1294	145	18	+2	+2	PROPN
absel-1294	145	19	+3	+3	PROPN
absel-1294	145	20	+4	+4	PROPN
absel-1294	145	21	+5	+5	PROPN
absel-1294	145	22	much	much	ADJ
absel-1294	145	23	5	5	NUM
absel-1294	145	24	.	.	PUNCT
absel-1294	145	25	to	to	ADP
absel-1294	145	26	what	what	DET
absel-1294	145	27	extent	extent	NOUN
absel-1294	145	28	is	be	AUX
absel-1294	145	29	the	the	DET
absel-1294	145	30	product	product	NOUN
absel-1294	145	31	/	/	SYM
absel-1294	145	32	brand	brand	NOUN
absel-1294	145	33	decision	decision	NOUN
absel-1294	145	34	based	base	VERB
absel-1294	145	35	on	on	ADP
absel-1294	145	36	looks	look	NOUN
absel-1294	145	37	,	,	PUNCT
absel-1294	145	38	taste	taste	NOUN
absel-1294	145	39	,	,	PUNCT
absel-1294	145	40	touch	touch	NOUN
absel-1294	145	41	,	,	PUNCT
absel-1294	145	42	smell	smell	NOUN
absel-1294	145	43	,	,	PUNCT
absel-1294	145	44	or	or	CCONJ
absel-1294	145	45	sound	sound	NOUN
absel-1294	145	46	(	(	PUNCT
absel-1294	145	47	sensory	sensory	ADJ
absel-1294	145	48	affects	affect	NOUN
absel-1294	145	49	)	)	PUNCT
absel-1294	145	50	?	?	PUNCT
absel-1294	146	1	very	very	ADV
absel-1294	146	2	:	:	PUNCT
absel-1294	146	3	_	_	X
absel-1294	146	4	:	:	PUNCT
absel-1294	147	1	_	_	PRON
absel-1294	147	2	:	:	PUNCT
absel-1294	148	1	_	_	PRON
absel-1294	148	2	:	:	PUNCT
absel-1294	149	1	_	_	PRON
absel-1294	149	2	:	:	PUNCT
absel-1294	150	1	_	_	PUNCT
absel-1294	150	2	:x	:x	PUNCT
absel-1294	150	3	:	:	PUNCT
absel-1294	151	1	_	_	PRON
absel-1294	151	2	:	:	PUNCT
absel-1294	152	1	_	_	PRON
absel-1294	152	2	:	:	PUNCT
absel-1294	153	1	_	_	PRON
absel-1294	153	2	:	:	PUNCT
absel-1294	154	1	_	_	PRON
absel-1294	154	2	:	:	PUNCT
absel-1294	155	1	_	_	PRON
absel-1294	155	2	:	:	PUNCT
absel-1294	155	3	very	very	ADV
absel-1294	155	4	little	little	ADJ
absel-1294	155	5	–	–	PUNCT
absel-1294	155	6	5	5	NUM
absel-1294	155	7	–	–	SYM
absel-1294	155	8	4	4	NUM
absel-1294	155	9	–	–	SYM
absel-1294	155	10	3	3	NUM
absel-1294	155	11	–	–	SYM
absel-1294	155	12	2	2	NUM
absel-1294	155	13	–	–	SYM
absel-1294	155	14	1	1	NUM
absel-1294	155	15	0	0	NUM
absel-1294	155	16	+1	+1	NOUN
absel-1294	155	17	+2	+2	PROPN
absel-1294	155	18	+3	+3	PROPN
absel-1294	155	19	+4	+4	PROPN
absel-1294	155	20	+5	+5	ADP
absel-1294	155	21	much	much	ADJ
absel-1294	155	22	involvement	involvement	NOUN
absel-1294	155	23	scale	scale	NOUN
absel-1294	155	24	6	6	NUM
absel-1294	155	25	.	.	PUNCT
absel-1294	156	1	how	how	SCONJ
absel-1294	156	2	important	important	ADJ
absel-1294	156	3	is	be	AUX
absel-1294	156	4	the	the	DET
absel-1294	156	5	product	product	NOUN
absel-1294	156	6	/	/	SYM
absel-1294	156	7	brand	brand	NOUN
absel-1294	156	8	decision	decision	NOUN
absel-1294	156	9	?	?	PUNCT
absel-1294	157	1	very	very	ADV
absel-1294	157	2	:	:	PUNCT
absel-1294	157	3	_	_	X
absel-1294	157	4	:	:	PUNCT
absel-1294	158	1	_	_	PRON
absel-1294	158	2	:	:	PUNCT
absel-1294	159	1	_	_	PRON
absel-1294	159	2	:	:	PUNCT
absel-1294	160	1	_	_	PRON
absel-1294	160	2	:	:	PUNCT
absel-1294	161	1	_	_	PRON
absel-1294	161	2	:	:	PUNCT
absel-1294	162	1	_	_	PRON
absel-1294	162	2	:	:	PUNCT
absel-1294	163	1	_	_	PRON
absel-1294	163	2	:	:	PUNCT
absel-1294	164	1	_	_	PUNCT
absel-1294	164	2	:x	:x	PUNCT
absel-1294	164	3	:	:	PUNCT
absel-1294	165	1	_	_	PRON
absel-1294	165	2	:	:	PUNCT
absel-1294	166	1	_	_	PRON
absel-1294	166	2	:	:	PUNCT
absel-1294	166	3	very	very	ADV
absel-1294	166	4	unimportant	unimportant	ADJ
absel-1294	166	5	-5	-5	INTJ
absel-1294	166	6	4	4	NUM
absel-1294	166	7	-3	-3	ADJ
absel-1294	166	8	-	-	SYM
absel-1294	166	9	2	2	NUM
absel-1294	166	10	-1	-1	SYM
absel-1294	166	11	0	0	NUM
absel-1294	167	1	+1	+1	NOUN
absel-1294	167	2	+2	+2	PROPN
absel-1294	167	3	+3	+3	PROPN
absel-1294	167	4	+4	+4	PROPN
absel-1294	167	5	+5	+5	PROPN
absel-1294	167	6	important	important	ADJ
absel-1294	167	7	7	7	NUM
absel-1294	167	8	.	.	PUNCT
absel-1294	168	1	how	how	SCONJ
absel-1294	168	2	much	much	ADJ
absel-1294	168	3	do	do	AUX
absel-1294	168	4	you	you	PRON
absel-1294	168	5	have	have	VERB
absel-1294	168	6	to	to	PART
absel-1294	168	7	lose	lose	VERB
absel-1294	168	8	by	by	ADP
absel-1294	168	9	choosing	choose	VERB
absel-1294	168	10	the	the	DET
absel-1294	168	11	wrong	wrong	ADJ
absel-1294	168	12	product	product	NOUN
absel-1294	168	13	/	/	SYM
absel-1294	168	14	brand	brand	NOUN
absel-1294	168	15	?	?	PUNCT
absel-1294	169	1	very	very	ADV
absel-1294	169	2	:	:	PUNCT
absel-1294	169	3	_	_	X
absel-1294	169	4	:	:	PUNCT
absel-1294	170	1	_	_	PRON
absel-1294	170	2	:	:	PUNCT
absel-1294	171	1	_	_	PRON
absel-1294	171	2	:	:	PUNCT
absel-1294	172	1	_	_	PRON
absel-1294	172	2	:	:	PUNCT
absel-1294	173	1	_	_	PRON
absel-1294	173	2	:	:	PUNCT
absel-1294	174	1	_	_	PRON
absel-1294	174	2	:	:	PUNCT
absel-1294	175	1	_	_	PRON
absel-1294	175	2	:	:	PUNCT
absel-1294	176	1	_	_	PUNCT
absel-1294	176	2	:x	:x	PUNCT
absel-1294	176	3	:	:	PUNCT
absel-1294	177	1	_	_	PRON
absel-1294	177	2	:	:	PUNCT
absel-1294	178	1	_	_	PRON
absel-1294	178	2	:	:	PUNCT
absel-1294	178	3	very	very	ADV
absel-1294	178	4	little	little	ADJ
absel-1294	178	5	–	–	PUNCT
absel-1294	178	6	5	5	NUM
absel-1294	178	7	–	–	SYM
absel-1294	178	8	4	4	NUM
absel-1294	178	9	–	–	SYM
absel-1294	178	10	3	3	NUM
absel-1294	178	11	–	–	SYM
absel-1294	178	12	2	2	NUM
absel-1294	178	13	–	–	SYM
absel-1294	178	14	1	1	NUM
absel-1294	178	15	0	0	NUM
absel-1294	178	16	+1	+1	NOUN
absel-1294	178	17	+2	+2	PROPN
absel-1294	178	18	+3	+3	PROPN
absel-1294	178	19	+4	+4	PROPN
absel-1294	178	20	+5	+5	PROPN
absel-1294	178	21	much	much	ADJ
absel-1294	178	22	8	8	NUM
absel-1294	178	23	.	.	PUNCT
absel-1294	178	24	how	how	SCONJ
absel-1294	178	25	much	much	ADJ
absel-1294	178	26	thought	thought	NOUN
absel-1294	178	27	does	do	AUX
absel-1294	178	28	the	the	DET
absel-1294	178	29	decision	decision	NOUN
absel-1294	178	30	require	require	VERB
absel-1294	178	31	?	?	PUNCT
absel-1294	179	1	very	very	ADV
absel-1294	179	2	_	_	NOUN
absel-1294	179	3	:	:	PUNCT
absel-1294	180	1	_	_	PUNCT
absel-1294	180	2	:x	:x	PUNCT
absel-1294	180	3	:	:	PUNCT
absel-1294	181	1	_	_	PRON
absel-1294	181	2	:	:	PUNCT
absel-1294	182	1	_	_	PRON
absel-1294	182	2	:	:	PUNCT
absel-1294	183	1	_	_	PRON
absel-1294	183	2	:	:	PUNCT
absel-1294	184	1	_	_	PRON
absel-1294	184	2	:	:	PUNCT
absel-1294	185	1	_	_	PRON
absel-1294	185	2	:	:	PUNCT
absel-1294	186	1	_	_	PRON
absel-1294	186	2	:	:	PUNCT
absel-1294	187	1	_	_	PRON
absel-1294	187	2	:	:	PUNCT
absel-1294	188	1	_	_	PRON
absel-1294	188	2	:	:	PUNCT
absel-1294	188	3	very	very	ADV
absel-1294	188	4	little	little	ADJ
absel-1294	188	5	–	–	PUNCT
absel-1294	188	6	5	5	NUM
absel-1294	188	7	–	–	SYM
absel-1294	188	8	4	4	NUM
absel-1294	188	9	–	–	SYM
absel-1294	188	10	3	3	NUM
absel-1294	188	11	–	–	SYM
absel-1294	188	12	2	2	NUM
absel-1294	188	13	–	–	SYM
absel-1294	188	14	1	1	NUM
absel-1294	188	15	0	0	NUM
absel-1294	188	16	+1	+1	NOUN
absel-1294	188	17	+2	+2	PROPN
absel-1294	188	18	+3	+3	PROPN
absel-1294	188	19	+4	+4	PROPN
absel-1294	188	20	+5	+5	PROPN
absel-1294	188	21	much	much	ADV
absel-1294	188	22	determining	determine	VERB
absel-1294	188	23	the	the	DET
absel-1294	188	24	distance	distance	NOUN
absel-1294	188	25	between	between	ADP
absel-1294	188	26	an	an	DET
absel-1294	188	27	ad	ad	NOUN
absel-1294	188	28	’s	’s	PART
absel-1294	188	29	creative	creative	ADJ
absel-1294	188	30	orientation	orientation	NOUN
absel-1294	188	31	and	and	CCONJ
absel-1294	188	32	the	the	DET
absel-1294	188	33	advertising	advertising	NOUN
absel-1294	188	34	situation	situation	NOUN
absel-1294	188	35	the	the	DET
absel-1294	188	36	distance	distance	NOUN
absel-1294	188	37	between	between	ADP
absel-1294	188	38	the	the	DET
absel-1294	188	39	creative	creative	ADJ
absel-1294	188	40	orientation	orientation	NOUN
absel-1294	188	41	of	of	ADP
absel-1294	188	42	each	each	DET
absel-1294	188	43	ad	ad	NOUN
absel-1294	188	44	and	and	CCONJ
absel-1294	188	45	the	the	DET
absel-1294	188	46	advertising	advertising	NOUN
absel-1294	188	47	situation	situation	NOUN
absel-1294	188	48	is	be	AUX
absel-1294	188	49	simply	simply	ADV
absel-1294	188	50	the	the	DET
absel-1294	188	51	euclidean	euclidean	ADJ
absel-1294	188	52	distance	distance	NOUN
absel-1294	188	53	between	between	ADP
absel-1294	188	54	them	they	PRON
absel-1294	188	55	.	.	PUNCT
absel-1294	189	1	if	if	SCONJ
absel-1294	189	2	(	(	PUNCT
absel-1294	189	3	xa	xa	PROPN
absel-1294	189	4	,	,	PUNCT
absel-1294	189	5	ya	ya	PROPN
absel-1294	189	6	)	)	PUNCT
absel-1294	189	7	represents	represent	VERB
absel-1294	189	8	the	the	DET
absel-1294	189	9	coordinates	coordinate	NOUN
absel-1294	189	10	of	of	ADP
absel-1294	189	11	the	the	DET
absel-1294	189	12	creative	creative	ADJ
absel-1294	189	13	strategy	strategy	NOUN
absel-1294	189	14	and	and	CCONJ
absel-1294	189	15	if	if	SCONJ
absel-1294	189	16	(	(	PUNCT
absel-1294	189	17	xs	xs	PROPN
absel-1294	189	18	,	,	PUNCT
absel-1294	189	19	ys	ys	NOUN
absel-1294	189	20	)	)	PUNCT
absel-1294	189	21	represents	represent	VERB
absel-1294	189	22	the	the	DET
absel-1294	189	23	coordinates	coordinate	NOUN
absel-1294	189	24	of	of	ADP
absel-1294	189	25	the	the	DET
absel-1294	189	26	advertising	advertising	NOUN
absel-1294	189	27	situation	situation	NOUN
absel-1294	189	28	,	,	PUNCT
absel-1294	189	29	the	the	DET
absel-1294	189	30	distance	distance	NOUN
absel-1294	189	31	between	between	ADP
absel-1294	189	32	them	they	PRON
absel-1294	189	33	is	be	AUX
absel-1294	189	34	d	d	NOUN
absel-1294	189	35	-xs)2+(ya	-xs)2+(ya	PUNCT
absel-1294	189	36	-	-	PUNCT
absel-1294	189	37	ys)2]5	ys)2]5	NOUN
absel-1294	189	38	.	.	PUNCT
absel-1294	190	1	taking	take	VERB
absel-1294	190	2	the	the	DET
absel-1294	190	3	data	datum	NOUN
absel-1294	190	4	shown	show	VERB
absel-1294	190	5	in	in	ADP
absel-1294	190	6	exhibits	exhibit	NOUN
absel-1294	190	7	2	2	NUM
absel-1294	190	8	and	and	CCONJ
absel-1294	190	9	3	3	NUM
absel-1294	190	10	as	as	SCONJ
absel-1294	190	11	discussed	discuss	VERB
absel-1294	190	12	above	above	ADV
absel-1294	190	13	,	,	PUNCT
absel-1294	190	14	the	the	DET
absel-1294	190	15	distance	distance	NOUN
absel-1294	190	16	would	would	AUX
absel-1294	190	17	be	be	AUX
absel-1294	190	18	[	[	X
absel-1294	190	19	(	(	PUNCT
absel-1294	190	20	3.0.2.4)2	3.0.2.4)2	X
absel-1294	190	21	+	+	CCONJ
absel-1294	190	22	(	(	PUNCT
absel-1294	190	23	1	1	NUM
absel-1294	190	24	.0	.0	NUM
absel-1294	190	25	-	-	PUNCT
absel-1294	190	26	-5.0)2	-5.0)2	NUM
absel-1294	190	27	]	]	PUNCT
absel-1294	190	28	5	5	NUM
absel-1294	190	29	6.0	6.0	NUM
absel-1294	190	30	.	.	PUNCT
absel-1294	190	31	evaluating	evaluate	VERB
absel-1294	190	32	the	the	DET
absel-1294	190	33	ad	ad	NOUN
absel-1294	190	34	-	-	PUNCT
absel-1294	190	35	situation	situation	NOUN
absel-1294	190	36	distance	distance	NOUN
absel-1294	190	37	the	the	DET
absel-1294	190	38	null	null	ADJ
absel-1294	190	39	hypothesis	hypothesis	NOUN
absel-1294	190	40	suggests	suggest	VERB
absel-1294	190	41	that	that	SCONJ
absel-1294	190	42	the	the	DET
absel-1294	190	43	distance	distance	NOUN
absel-1294	190	44	between	between	ADP
absel-1294	190	45	the	the	DET
absel-1294	190	46	ad	ad	NOUN
absel-1294	190	47	and	and	CCONJ
absel-1294	190	48	the	the	DET
absel-1294	190	49	ad	ad	NOUN
absel-1294	190	50	situation	situation	NOUN
absel-1294	190	51	will	will	AUX
absel-1294	190	52	be	be	AUX
absel-1294	190	53	no	no	ADV
absel-1294	190	54	smaller	small	ADJ
absel-1294	190	55	for	for	ADP
absel-1294	190	56	the	the	DET
absel-1294	190	57	ad	ad	NOUN
absel-1294	190	58	and	and	CCONJ
absel-1294	190	59	the	the	DET
absel-1294	190	60	average	average	ADJ
absel-1294	190	61	situation	situation	NOUN
absel-1294	190	62	for	for	ADP
absel-1294	190	63	all	all	DET
absel-1294	190	64	ads	ad	NOUN
absel-1294	190	65	.	.	PUNCT
absel-1294	191	1	to	to	PART
absel-1294	191	2	illustrate	illustrate	VERB
absel-1294	191	3	,	,	PUNCT
absel-1294	191	4	suppose	suppose	VERB
absel-1294	191	5	the	the	DET
absel-1294	191	6	study	study	NOUN
absel-1294	191	7	involved	involve	VERB
absel-1294	191	8	a	a	DET
absel-1294	191	9	set	set	NOUN
absel-1294	191	10	of	of	ADP
absel-1294	191	11	ads	ad	NOUN
absel-1294	191	12	that	that	PRON
absel-1294	191	13	represented	represent	VERB
absel-1294	191	14	each	each	DET
absel-1294	191	15	quadrant	quadrant	NOUN
absel-1294	191	16	equally	equally	ADV
absel-1294	191	17	.	.	PUNCT
absel-1294	192	1	the	the	DET
absel-1294	192	2	average	average	ADJ
absel-1294	192	3	situation	situation	NOUN
absel-1294	192	4	would	would	AUX
absel-1294	192	5	be	be	AUX
absel-1294	192	6	represented	represent	VERB
absel-1294	192	7	by	by	ADP
absel-1294	192	8	the	the	DET
absel-1294	192	9	coordinates	coordinate	NOUN
absel-1294	192	10	of	of	ADP
absel-1294	192	11	(	(	PUNCT
absel-1294	192	12	0,0	0,0	NOUN
absel-1294	192	13	)	)	PUNCT
absel-1294	192	14	.	.	PUNCT
absel-1294	193	1	the	the	DET
absel-1294	193	2	distance	distance	NOUN
absel-1294	193	3	under	under	ADP
absel-1294	193	4	the	the	DET
absel-1294	193	5	null	null	ADJ
absel-1294	193	6	hypothesis	hypothesis	NOUN
absel-1294	193	7	would	would	AUX
absel-1294	193	8	be	be	AUX
absel-1294	193	9	[	[	X
absel-1294	193	10	(	(	PUNCT
absel-1294	193	11	3.0	3.0	NUM
absel-1294	193	12	-	-	PUNCT
absel-1294	193	13	0.0)2	0.0)2	NOUN
absel-1294	193	14	+	+	CCONJ
absel-1294	193	15	(	(	PUNCT
absel-1294	193	16	-5.0	-5.0	X
absel-1294	193	17	-	-	PUNCT
absel-1294	193	18	0.0)2].5	0.0)2].5	NUM
absel-1294	194	1	=	=	SYM
absel-1294	194	2	5	5	NUM
absel-1294	194	3	8	8	NUM
absel-1294	194	4	note	note	VERB
absel-1294	194	5	that	that	SCONJ
absel-1294	194	6	this	this	PRON
absel-1294	194	7	is	be	AUX
absel-1294	194	8	greater	great	ADJ
absel-1294	194	9	than	than	ADP
absel-1294	194	10	6.0	6.0	NUM
absel-1294	194	11	.	.	PUNCT
absel-1294	195	1	the	the	DET
absel-1294	195	2	distance	distance	NOUN
absel-1294	195	3	between	between	ADP
absel-1294	195	4	the	the	DET
absel-1294	195	5	ad	ad	NOUN
absel-1294	195	6	and	and	CCONJ
absel-1294	195	7	the	the	DET
absel-1294	195	8	actual	actual	ADJ
absel-1294	195	9	situation	situation	NOUN
absel-1294	195	10	.	.	PUNCT
absel-1294	196	1	thus	thus	ADV
absel-1294	196	2	,	,	PUNCT
absel-1294	196	3	it	it	PRON
absel-1294	196	4	does	do	AUX
absel-1294	196	5	not	not	PART
absel-1294	196	6	support	support	VERB
absel-1294	196	7	the	the	DET
absel-1294	196	8	alternative	alternative	ADJ
absel-1294	196	9	hypothesis	hypothesis	NOUN
absel-1294	196	10	.	.	PUNCT
absel-1294	197	1	combining	combine	VERB
absel-1294	197	2	rating	rating	NOUN
absel-1294	197	3	evaluations	evaluation	NOUN
absel-1294	197	4	the	the	DET
absel-1294	197	5	final	final	ADJ
absel-1294	197	6	results	result	NOUN
absel-1294	197	7	for	for	ADP
absel-1294	197	8	the	the	DET
absel-1294	197	9	study	study	NOUN
absel-1294	197	10	were	be	AUX
absel-1294	197	11	based	base	VERB
absel-1294	197	12	on	on	ADP
absel-1294	197	13	an	an	DET
absel-1294	197	14	average	average	NOUN
absel-1294	197	15	of	of	ADP
absel-1294	197	16	ratings	rating	NOUN
absel-1294	197	17	from	from	ADP
absel-1294	197	18	each	each	PRON
absel-1294	197	19	of	of	ADP
absel-1294	197	20	the	the	DET
absel-1294	197	21	three	three	NUM
absel-1294	197	22	raters	rater	NOUN
absel-1294	197	23	.	.	PUNCT
absel-1294	198	1	in	in	ADP
absel-1294	198	2	order	order	NOUN
absel-1294	198	3	to	to	PART
absel-1294	198	4	check	check	VERB
absel-1294	198	5	reliability	reliability	NOUN
absel-1294	198	6	,	,	PUNCT
absel-1294	198	7	we	we	PRON
absel-1294	198	8	also	also	ADV
absel-1294	198	9	evaluated	evaluate	VERB
absel-1294	198	10	ratings	rating	NOUN
absel-1294	198	11	across	across	ADP
absel-1294	198	12	raters	rater	NOUN
absel-1294	198	13	to	to	PART
absel-1294	198	14	see	see	VERB
absel-1294	198	15	if	if	SCONJ
absel-1294	198	16	they	they	PRON
absel-1294	198	17	were	be	AUX
absel-1294	198	18	consistent	consistent	ADJ
absel-1294	198	19	.	.	PUNCT
absel-1294	199	1	this	this	PRON
absel-1294	199	2	was	be	AUX
absel-1294	199	3	done	do	VERB
absel-1294	199	4	by	by	ADP
absel-1294	199	5	correlating	correlate	VERB
absel-1294	199	6	the	the	DET
absel-1294	199	7	evaluations	evaluation	NOUN
absel-1294	199	8	of	of	ADP
absel-1294	199	9	each	each	DET
absel-1294	199	10	evaluation	evaluation	NOUN
absel-1294	199	11	variable	variable	NOUN
absel-1294	199	12	-the	-the	DET
absel-1294	199	13	attitude	attitude	NOUN
absel-1294	199	14	functions	function	NOUN
absel-1294	199	15	portrayed	portray	VERB
absel-1294	199	16	in	in	ADP
absel-1294	199	17	exhibit	exhibit	NOUN
absel-1294	199	18	2	2	NUM
absel-1294	199	19	and	and	CCONJ
absel-1294	199	20	the	the	DET
absel-1294	199	21	situational	situational	ADJ
absel-1294	199	22	scores	score	NOUN
absel-1294	199	23	extracted	extract	VERB
absel-1294	199	24	from	from	ADP
absel-1294	199	25	the	the	DET
absel-1294	199	26	variables	variable	NOUN
absel-1294	199	27	shown	show	VERB
absel-1294	199	28	in	in	ADP
absel-1294	199	29	exhibit	exhibit	NOUN
absel-1294	199	30	3	3	NUM
absel-1294	199	31	.	.	NOUN
absel-1294	199	32	results	result	NOUN
absel-1294	199	33	exhibit	exhibit	VERB
absel-1294	199	34	4	4	NUM
absel-1294	199	35	summarizes	summarize	NOUN
absel-1294	199	36	the	the	DET
absel-1294	199	37	results	result	NOUN
absel-1294	199	38	of	of	ADP
absel-1294	199	39	the	the	DET
absel-1294	199	40	study	study	NOUN
absel-1294	199	41	.	.	PUNCT
absel-1294	200	1	it	it	PRON
absel-1294	200	2	suggests	suggest	VERB
absel-1294	200	3	that	that	SCONJ
absel-1294	200	4	the	the	DET
absel-1294	200	5	average	average	ADJ
absel-1294	200	6	difference	difference	NOUN
absel-1294	200	7	between	between	ADP
absel-1294	200	8	the	the	DET
absel-1294	200	9	ad	ad	NOUN
absel-1294	200	10	-	-	PUNCT
absel-1294	200	11	situation	situation	NOUN
absel-1294	200	12	distance	distance	NOUN
absel-1294	200	13	and	and	CCONJ
absel-1294	200	14	the	the	DET
absel-1294	200	15	corresponding	correspond	VERB
absel-1294	200	16	distance	distance	NOUN
absel-1294	200	17	between	between	ADP
absel-1294	200	18	the	the	DET
absel-1294	200	19	ad	ad	NOUN
absel-1294	200	20	and	and	CCONJ
absel-1294	200	21	the	the	DET
absel-1294	200	22	average	average	ADJ
absel-1294	200	23	situation	situation	NOUN
absel-1294	200	24	was	be	AUX
absel-1294	200	25	-1	-1	ADP
absel-1294	200	26	.0	.0	NUM
absel-1294	200	27	.	.	PUNCT
absel-1294	201	1	clearly	clearly	ADV
absel-1294	201	2	,	,	PUNCT
absel-1294	201	3	this	this	PRON
absel-1294	201	4	fails	fail	VERB
absel-1294	201	5	to	to	PART
absel-1294	201	6	support	support	VERB
absel-1294	201	7	the	the	DET
absel-1294	201	8	alternative	alternative	ADJ
absel-1294	201	9	hypothesis	hypothesis	NOUN
absel-1294	201	10	.	.	PUNCT
absel-1294	202	1	the	the	DET
absel-1294	202	2	hypothesis	hypothesis	NOUN
absel-1294	202	3	requires	require	VERB
absel-1294	202	4	a	a	DET
absel-1294	202	5	positive	positive	ADJ
absel-1294	202	6	difference	difference	NOUN
absel-1294	202	7	between	between	ADP
absel-1294	202	8	the	the	DET
absel-1294	202	9	advertising	advertising	NOUN
absel-1294	202	10	-	-	PUNCT
absel-1294	202	11	situation	situation	NOUN
absel-1294	202	12	distance	distance	NOUN
absel-1294	202	13	and	and	CCONJ
absel-1294	202	14	the	the	DET
absel-1294	202	15	distance	distance	NOUN
absel-1294	202	16	between	between	ADP
absel-1294	202	17	the	the	DET
absel-1294	202	18	advertisement	advertisement	NOUN
absel-1294	202	19	and	and	CCONJ
absel-1294	202	20	a	a	DET
absel-1294	202	21	neutral	neutral	ADJ
absel-1294	202	22	point	point	NOUN
absel-1294	202	23	(	(	PUNCT
absel-1294	202	24	coordinate	coordinate	NOUN
absel-1294	202	25	0,0	0,0	NOUN
absel-1294	202	26	)	)	PUNCT
absel-1294	202	27	.	.	PUNCT
absel-1294	203	1	in	in	ADP
absel-1294	203	2	fact	fact	NOUN
absel-1294	203	3	,	,	PUNCT
absel-1294	203	4	fourteen	fourteen	NUM
absel-1294	203	5	of	of	ADP
absel-1294	203	6	the	the	DET
absel-1294	203	7	twenty	twenty	NUM
absel-1294	203	8	ads	ad	NOUN
absel-1294	203	9	tested	test	VERB
absel-1294	203	10	had	have	VERB
absel-1294	203	11	distances	distance	NOUN
absel-1294	203	12	that	that	PRON
absel-1294	203	13	were	be	AUX
absel-1294	203	14	negative	negative	ADJ
absel-1294	203	15	.	.	PUNCT
absel-1294	204	1	exhibit	exhibit	VERB
absel-1294	204	2	4	4	NUM
absel-1294	204	3	:	:	PUNCT
absel-1294	204	4	difference	difference	NOUN
absel-1294	204	5	between	between	ADP
absel-1294	204	6	advertising	advertising	NOUN
absel-1294	204	7	-	-	PUNCT
absel-1294	204	8	situation	situation	NOUN
absel-1294	204	9	distance	distance	NOUN
absel-1294	204	10	and	and	CCONJ
absel-1294	204	11	the	the	DET
absel-1294	204	12	distance	distance	NOUN
absel-1294	204	13	between	between	ADP
absel-1294	204	14	the	the	DET
absel-1294	204	15	advertisement	advertisement	NOUN
absel-1294	204	16	and	and	CCONJ
absel-1294	204	17	a	a	DET
absel-1294	204	18	neutral	neutral	ADJ
absel-1294	204	19	point	point	NOUN
absel-1294	204	20	(	(	PUNCT
absel-1294	204	21	0,0	0,0	NOUN
absel-1294	204	22	)	)	PUNCT
absel-1294	204	23	a	a	DET
absel-1294	204	24	creative	creative	ADJ
absel-1294	204	25	orientation	orientation	NOUN
absel-1294	204	26	d	d	NOUN
absel-1294	204	27	ad	ad	NOUN
absel-1294	204	28	-	-	PUNCT
absel-1294	204	29	neutral	neutral	ADJ
absel-1294	204	30	distance	distance	NOUN
absel-1294	204	31	b	b	NOUN
absel-1294	204	32	advertising	advertising	NOUN
absel-1294	204	33	situation	situation	NOUN
absel-1294	204	34	e	e	NOUN
absel-1294	204	35	test	test	NOUN
absel-1294	204	36	(	(	PUNCT
absel-1294	204	37	column	column	NOUN
absel-1294	204	38	c	c	PROPN
absel-1294	204	39	column	column	NOUN
absel-1294	204	40	d	d	X
absel-1294	204	41	}	}	PUNCT
absel-1294	204	42	c	c	NOUN
absel-1294	204	43	ad	ad	NOUN
absel-1294	204	44	-	-	PUNCT
absel-1294	204	45	situation	situation	NOUN
absel-1294	204	46	distance	distance	NOUN
absel-1294	204	47	ad	ad	NOUN
absel-1294	204	48	a	a	DET
absel-1294	204	49	b	b	NOUN
absel-1294	204	50	c	c	NOUN
absel-1294	204	51	d	d	X
absel-1294	204	52	e	e	X
absel-1294	204	53	developments	development	NOUN
absel-1294	204	54	in	in	ADP
absel-1294	204	55	business	business	NOUN
absel-1294	204	56	simulation	simulation	NOUN
absel-1294	204	57	&	&	CCONJ
absel-1294	204	58	experiential	experiential	ADJ
absel-1294	204	59	exercises	exercise	NOUN
absel-1294	204	60	,	,	PUNCT
absel-1294	204	61	volume	volume	NOUN
absel-1294	204	62	21	21	NUM
absel-1294	204	63	,	,	PUNCT
absel-1294	204	64	1994	1994	NUM
absel-1294	204	65	60	60	NUM
absel-1294	204	66	1	1	NUM
absel-1294	204	67	(	(	PUNCT
absel-1294	204	68	-3.3	-3.3	NOUN
absel-1294	204	69	0.7	0.7	NUM
absel-1294	204	70	)	)	PUNCT
absel-1294	204	71	(	(	PUNCT
absel-1294	204	72	2.8	2.8	NUM
absel-1294	204	73	0.3	0.3	NUM
absel-1294	204	74	)	)	PUNCT
absel-1294	204	75	7.1	7.1	NUM
absel-1294	204	76	3.4	3.4	NUM
absel-1294	204	77	-3.7	-3.7	NOUN
absel-1294	204	78	2	2	NUM
absel-1294	204	79	(	(	PUNCT
absel-1294	204	80	0.0	0.0	NUM
absel-1294	204	81	2.0	2.0	NUM
absel-1294	204	82	)	)	PUNCT
absel-1294	204	83	(	(	PUNCT
absel-1294	204	84	0.3	0.3	NUM
absel-1294	204	85	2.0	2.0	NUM
absel-1294	204	86	)	)	PUNCT
absel-1294	204	87	3.2	3.2	NUM
absel-1294	204	88	2.0	2.0	NUM
absel-1294	204	89	-1.2	-1.2	NOUN
absel-1294	204	90	3	3	NUM
absel-1294	204	91	(	(	PUNCT
absel-1294	204	92	-2.7	-2.7	NOUN
absel-1294	204	93	-3.3	-3.3	PROPN
absel-1294	204	94	)	)	PUNCT
absel-1294	204	95	(	(	PUNCT
absel-1294	204	96	1.3	1.3	NUM
absel-1294	204	97	-3.3	-3.3	NUM
absel-1294	204	98	)	)	PUNCT
absel-1294	204	99	4.4	4.4	NUM
absel-1294	204	100	4.4	4.4	NUM
absel-1294	204	101	0.0	0.0	NUM
absel-1294	204	102	4	4	NUM
absel-1294	204	103	(	(	PUNCT
absel-1294	204	104	0.0	0.0	NUM
absel-1294	204	105	-	-	SYM
absel-1294	204	106	2.0	2.0	NUM
absel-1294	204	107	)	)	PUNCT
absel-1294	204	108	(	(	PUNCT
absel-1294	204	109	4.0	4.0	NUM
absel-1294	204	110	-	-	SYM
absel-1294	204	111	4.1	4.1	NUM
absel-1294	204	112	)	)	PUNCT
absel-1294	204	113	5.8	5.8	NUM
absel-1294	204	114	4.0	4.0	NUM
absel-1294	204	115	-1.8	-1.8	NUM
absel-1294	204	116	5	5	NUM
absel-1294	204	117	(	(	PUNCT
absel-1294	204	118	-0.7	-0.7	PROPN
absel-1294	204	119	-2.0	-2.0	PROPN
absel-1294	204	120	)	)	PUNCT
absel-1294	204	121	(	(	PUNCT
absel-1294	204	122	2.3	2.3	NUM
absel-1294	204	123	2.3	2.3	NUM
absel-1294	204	124	)	)	PUNCT
absel-1294	204	125	6.9	6.9	NUM
absel-1294	204	126	3.6	3.6	NUM
absel-1294	204	127	-3.3	-3.3	NUM
absel-1294	204	128	6	6	NUM
absel-1294	204	129	(	(	PUNCT
absel-1294	204	130	-0.3	-0.3	PROPN
absel-1294	204	131	1.0	1.0	NUM
absel-1294	204	132	)	)	PUNCT
absel-1294	204	133	(	(	PUNCT
absel-1294	204	134	1.0	1.0	NUM
absel-1294	204	135	3.3	3.3	NUM
absel-1294	204	136	)	)	PUNCT
absel-1294	204	137	4.3	4.3	NUM
absel-1294	204	138	2.0	2.0	NUM
absel-1294	204	139	-2.3	-2.3	NOUN
absel-1294	204	140	7	7	NUM
absel-1294	204	141	(	(	PUNCT
absel-1294	204	142	-2.3	-2.3	NOUN
absel-1294	204	143	-0.3	-0.3	PROPN
absel-1294	204	144	)	)	PUNCT
absel-1294	204	145	(	(	PUNCT
absel-1294	204	146	-1.5	-1.5	NOUN
absel-1294	204	147	-1.3	-1.3	PROPN
absel-1294	204	148	3.9	3.9	NUM
absel-1294	204	149	3.2	3.2	NUM
absel-1294	204	150	-0.7	-0.7	NOUN
absel-1294	204	151	8	8	NUM
absel-1294	204	152	(	(	PUNCT
absel-1294	204	153	1.3	1.3	NUM
absel-1294	204	154	6.0	6.0	NUM
absel-1294	204	155	)	)	PUNCT
absel-1294	204	156	(	(	PUNCT
absel-1294	204	157	-0.9	-0.9	NOUN
absel-1294	204	158	-1.4	-1.4	NOUN
absel-1294	204	159	)	)	PUNCT
absel-1294	204	160	7.9	7.9	NUM
absel-1294	204	161	6.4	6.4	NUM
absel-1294	204	162	-1.5	-1.5	SYM
absel-1294	204	163	9	9	NUM
absel-1294	204	164	(	(	PUNCT
absel-1294	204	165	0.0	0.0	NUM
absel-1294	204	166	6.0	6.0	NUM
absel-1294	204	167	)	)	PUNCT
absel-1294	204	168	(	(	PUNCT
absel-1294	204	169	-3.5	-3.5	PROPN
absel-1294	204	170	0.9	0.9	NUM
absel-1294	204	171	)	)	PUNCT
absel-1294	204	172	6.2	6.2	NUM
absel-1294	204	173	6.0	6.0	NUM
absel-1294	204	174	-0.2	-0.2	NUM
absel-1294	204	175	10	10	NUM
absel-1294	204	176	(	(	PUNCT
absel-1294	204	177	-0.3	-0.3	PROPN
absel-1294	204	178	3.7	3.7	NUM
absel-1294	204	179	)	)	PUNCT
absel-1294	204	180	(	(	PUNCT
absel-1294	204	181	-1.7	-1.7	PROPN
absel-1294	204	182	0.4	0.4	NUM
absel-1294	204	183	)	)	PUNCT
absel-1294	204	184	6.1	6.1	NUM
absel-1294	204	185	3.8	3.8	NUM
absel-1294	204	186	-2.3	-2.3	NOUN
absel-1294	204	187	11	11	NUM
absel-1294	204	188	(	(	PUNCT
absel-1294	204	189	3.3	3.3	NUM
absel-1294	204	190	2.2	2.2	NUM
absel-1294	204	191	)	)	PUNCT
absel-1294	204	192	(	(	PUNCT
absel-1294	204	193	3.3	3.3	NUM
absel-1294	204	194	-1.9	-1.9	NUM
absel-1294	204	195	)	)	PUNCT
absel-1294	204	196	6.7	6.7	NUM
absel-1294	204	197	4.9	4.9	NUM
absel-1294	204	198	-1.9	-1.9	NUM
absel-1294	204	199	12	12	NUM
absel-1294	204	200	(	(	PUNCT
absel-1294	204	201	-1.0	-1.0	PROPN
absel-1294	204	202	3.7	3.7	NUM
absel-1294	204	203	)	)	PUNCT
absel-1294	204	204	(	(	PUNCT
absel-1294	204	205	-1.3	-1.3	PROPN
absel-1294	204	206	1.9	1.9	NUM
absel-1294	204	207	)	)	PUNCT
absel-1294	204	208	2.8	2.8	NUM
absel-1294	204	209	4.0	4.0	NUM
absel-1294	204	210	0.2	0.2	NUM
absel-1294	204	211	13	13	NUM
absel-1294	204	212	(	(	PUNCT
absel-1294	204	213	-0.3	-0.3	PROPN
absel-1294	204	214	3.7	3.7	NUM
absel-1294	204	215	)	)	PUNCT
absel-1294	204	216	(	(	PUNCT
absel-1294	204	217	-1.5	-1.5	NOUN
absel-1294	204	218	2.7	2.7	NUM
absel-1294	204	219	)	)	PUNCT
absel-1294	204	220	1.9	1.9	NUM
absel-1294	204	221	3.7	3.7	NUM
absel-1294	204	222	1.8	1.8	NUM
absel-1294	204	223	14	14	NUM
absel-1294	204	224	(	(	PUNCT
absel-1294	204	225	1.0	1.0	NUM
absel-1294	204	226	2.3	2.3	NUM
absel-1294	204	227	)	)	PUNCT
absel-1294	204	228	(	(	PUNCT
absel-1294	204	229	2.1	2.1	NUM
absel-1294	204	230	1.3	1.3	NUM
absel-1294	204	231	)	)	PUNCT
absel-1294	204	232	2.5	2.5	NUM
absel-1294	204	233	2.9	2.9	NUM
absel-1294	204	234	0.5	0.5	NUM
absel-1294	204	235	15	15	NUM
absel-1294	204	236	(	(	PUNCT
absel-1294	204	237	0.7	0.7	NUM
absel-1294	204	238	4.0	4.0	NUM
absel-1294	204	239	)	)	PUNCT
absel-1294	204	240	(	(	PUNCT
absel-1294	204	241	0.3	0.3	NUM
absel-1294	204	242	4.6	4.6	NUM
absel-1294	204	243	)	)	PUNCT
absel-1294	204	244	1.6	1.6	NUM
absel-1294	204	245	4.1	4.1	NUM
absel-1294	204	246	2.5	2.5	NUM
absel-1294	204	247	16	16	NUM
absel-1294	204	248	(	(	PUNCT
absel-1294	204	249	1.7	1.7	NUM
absel-1294	204	250	3.0	3.0	NUM
absel-1294	204	251	)	)	PUNCT
absel-1294	204	252	(	(	PUNCT
absel-1294	204	253	3.3	3.3	NUM
absel-1294	204	254	-	-	SYM
absel-1294	204	255	1.0	1.0	NUM
absel-1294	204	256	)	)	PUNCT
absel-1294	204	257	5.8	5.8	NUM
absel-1294	204	258	4.4	4.4	NUM
absel-1294	204	259	-1.4	-1.4	NUM
absel-1294	204	260	17	17	NUM
absel-1294	204	261	(	(	PUNCT
absel-1294	204	262	2.0	2.0	NUM
absel-1294	204	263	5.3	5.3	NUM
absel-1294	204	264	)	)	PUNCT
absel-1294	204	265	(	(	PUNCT
absel-1294	204	266	0.5	0.5	NUM
absel-1294	204	267	-	-	SYM
absel-1294	204	268	1.4	1.4	NUM
absel-1294	204	269	)	)	PUNCT
absel-1294	204	270	7.6	7.6	NUM
absel-1294	204	271	6.0	6.0	NUM
absel-1294	204	272	-1.6	-1.6	NUM
absel-1294	204	273	18	18	NUM
absel-1294	204	274	(	(	PUNCT
absel-1294	204	275	1	1	NUM
absel-1294	204	276	.3	.3	NUM
absel-1294	204	277	2.0	2.0	NUM
absel-1294	204	278	)	)	PUNCT
absel-1294	204	279	(	(	PUNCT
absel-1294	204	280	2.7	2.7	NUM
absel-1294	204	281	-0.6	-0.6	NOUN
absel-1294	204	282	)	)	PUNCT
absel-1294	204	283	5.4	5.4	NUM
absel-1294	204	284	2.4	2.4	NUM
absel-1294	204	285	-3.0	-3.0	SYM
absel-1294	204	286	19	19	NUM
absel-1294	204	287	(	(	PUNCT
absel-1294	204	288	0.0	0.0	NUM
absel-1294	204	289	1.3	1.3	NUM
absel-1294	204	290	)	)	PUNCT
absel-1294	204	291	(	(	PUNCT
absel-1294	204	292	1.8	1.8	NUM
absel-1294	204	293	1.3	1.3	NUM
absel-1294	204	294	)	)	PUNCT
absel-1294	204	295	2.6	2.6	NUM
absel-1294	204	296	1.3	1.3	NUM
absel-1294	204	297	-1.3	-1.3	NUM
absel-1294	204	298	20	20	NUM
absel-1294	204	299	(	(	PUNCT
absel-1294	204	300	-1.0	-1.0	PROPN
absel-1294	204	301	3.0	3.0	NUM
absel-1294	204	302	)	)	PUNCT
absel-1294	204	303	(	(	PUNCT
absel-1294	204	304	0.0	0.0	NUM
absel-1294	204	305	2.9	2.9	NUM
absel-1294	204	306	)	)	PUNCT
absel-1294	204	307	1.8	1.8	NUM
absel-1294	204	308	3.4	3.4	NUM
absel-1294	204	309	1.6	1.6	NUM
absel-1294	204	310	average	average	NOUN
absel-1294	204	311	c	c	NOUN
absel-1294	204	312	-	-	PUNCT
absel-1294	204	313	d	d	NOUN
absel-1294	204	314	:	:	PUNCT
absel-1294	204	315	-1.0	-1.0	PROPN
absel-1294	204	316	all	all	PRON
absel-1294	204	317	else	else	ADV
absel-1294	204	318	being	be	AUX
absel-1294	204	319	equal	equal	ADJ
absel-1294	204	320	,	,	PUNCT
absel-1294	204	321	this	this	PRON
absel-1294	204	322	would	would	AUX
absel-1294	204	323	appear	appear	VERB
absel-1294	204	324	to	to	PART
absel-1294	204	325	be	be	AUX
absel-1294	204	326	damning	damn	VERB
absel-1294	204	327	for	for	ADP
absel-1294	204	328	the	the	DET
absel-1294	204	329	theory	theory	NOUN
absel-1294	204	330	upon	upon	SCONJ
absel-1294	204	331	which	which	PRON
absel-1294	204	332	the	the	DET
absel-1294	204	333	creative	creative	ADJ
absel-1294	204	334	strategy	strategy	NOUN
absel-1294	204	335	simulation	simulation	NOUN
absel-1294	204	336	was	be	AUX
absel-1294	204	337	based	base	VERB
absel-1294	204	338	.	.	PUNCT
absel-1294	205	1	upon	upon	SCONJ
absel-1294	205	2	closer	close	ADJ
absel-1294	205	3	examination	examination	NOUN
absel-1294	205	4	,	,	PUNCT
absel-1294	205	5	however	however	ADV
absel-1294	205	6	,	,	PUNCT
absel-1294	205	7	another	another	DET
absel-1294	205	8	possibility	possibility	NOUN
absel-1294	205	9	arises	arise	VERB
absel-1294	205	10	.	.	PUNCT
absel-1294	206	1	an	an	DET
absel-1294	206	2	examination	examination	NOUN
absel-1294	206	3	of	of	ADP
absel-1294	206	4	inter	inter	ADJ
absel-1294	206	5	-	-	ADJ
absel-1294	206	6	rater	rater	ADJ
absel-1294	206	7	reliability	reliability	NOUN
absel-1294	206	8	showed	show	VERB
absel-1294	206	9	that	that	SCONJ
absel-1294	206	10	there	there	PRON
absel-1294	206	11	was	be	VERB
absel-1294	206	12	relatively	relatively	ADV
absel-1294	206	13	low	low	ADJ
absel-1294	206	14	agreement	agreement	NOUN
absel-1294	206	15	across	across	ADP
absel-1294	206	16	raters	rater	NOUN
absel-1294	206	17	,	,	PUNCT
absel-1294	206	18	notwithstanding	notwithstanding	ADP
absel-1294	206	19	the	the	DET
absel-1294	206	20	fact	fact	NOUN
absel-1294	206	21	that	that	SCONJ
absel-1294	206	22	all	all	PRON
absel-1294	206	23	of	of	ADP
absel-1294	206	24	the	the	DET
absel-1294	206	25	raters	rater	NOUN
absel-1294	206	26	were	be	AUX
absel-1294	206	27	highly	highly	ADV
absel-1294	206	28	knowledgeable	knowledgeable	ADJ
absel-1294	206	29	and	and	CCONJ
absel-1294	206	30	trained	train	VERB
absel-1294	206	31	for	for	ADP
absel-1294	206	32	the	the	DET
absel-1294	206	33	rating	rating	NOUN
absel-1294	206	34	task	task	NOUN
absel-1294	206	35	.	.	PUNCT
absel-1294	207	1	this	this	PRON
absel-1294	207	2	is	be	AUX
absel-1294	207	3	illustrated	illustrate	VERB
absel-1294	207	4	in	in	ADP
absel-1294	207	5	the	the	DET
absel-1294	207	6	correlations	correlation	NOUN
absel-1294	207	7	shown	show	VERB
absel-1294	207	8	in	in	ADP
absel-1294	207	9	exhibit	exhibit	NOUN
absel-1294	207	10	5	5	NUM
absel-1294	207	11	exhibit	exhibit	NOUN
absel-1294	207	12	5	5	NUM
absel-1294	207	13	:	:	PUNCT
absel-1294	207	14	inter	inter	ADJ
absel-1294	207	15	-	-	ADJ
absel-1294	207	16	rater	rater	ADJ
absel-1294	207	17	reliability	reliability	NOUN
absel-1294	207	18	across	across	ADP
absel-1294	207	19	three	three	NUM
absel-1294	207	20	raters	rater	NOUN
absel-1294	207	21	for	for	ADP
absel-1294	207	22	measures	measure	NOUN
absel-1294	207	23	of	of	ADP
absel-1294	207	24	creative	creative	ADJ
absel-1294	207	25	orientation	orientation	NOUN
absel-1294	207	26	and	and	CCONJ
absel-1294	207	27	advertising	advertising	NOUN
absel-1294	207	28	situation	situation	NOUN
absel-1294	207	29	in	in	ADP
absel-1294	207	30	advertisement	advertisement	NOUN
absel-1294	207	31	1	1	NUM
absel-1294	207	32	creative	creative	ADJ
absel-1294	207	33	orientation	orientation	NOUN
absel-1294	207	34	(	(	PUNCT
absel-1294	207	35	exhibit	exhibit	NOUN
absel-1294	207	36	2	2	NUM
absel-1294	207	37	)	)	PUNCT
absel-1294	207	38	advertising	advertising	NOUN
absel-1294	207	39	situation	situation	NOUN
absel-1294	207	40	(	(	PUNCT
absel-1294	207	41	exhibit	exhibit	VERB
absel-1294	207	42	3	3	NUM
absel-1294	207	43	)	)	PUNCT
absel-1294	207	44	rater	rater	NOUN
absel-1294	207	45	1	1	NUM
absel-1294	207	46	rater	rater	NOUN
absel-1294	207	47	2	2	NUM
absel-1294	207	48	rater	rater	NOUN
absel-1294	207	49	1	1	NUM
absel-1294	207	50	rater	rater	NOUN
absel-1294	207	51	2	2	NUM
absel-1294	207	52	rater	rater	NOUN
absel-1294	207	53	2	2	NUM
absel-1294	207	54	.81	.81	NUM
absel-1294	207	55	rater	rater	NOUN
absel-1294	207	56	2	2	NUM
absel-1294	207	57	.70	.70	NUM
absel-1294	207	58	rater	rater	NOUN
absel-1294	207	59	3	3	NUM
absel-1294	207	60	.36	.36	NUM
absel-1294	207	61	.41	.41	NUM
absel-1294	207	62	rater	rater	NOUN
absel-1294	207	63	3	3	NUM
absel-1294	207	64	.53	.53	NUM
absel-1294	207	65	.00	.00	NUM
absel-1294	207	66	note	note	VERB
absel-1294	207	67	that	that	SCONJ
absel-1294	207	68	our	our	PRON
absel-1294	207	69	hypothesis	hypothesis	NOUN
absel-1294	207	70	represented	represent	VERB
absel-1294	207	71	a	a	DET
absel-1294	207	72	relatively	relatively	ADV
absel-1294	207	73	demanding	demanding	ADJ
absel-1294	207	74	test	test	NOUN
absel-1294	207	75	.	.	PUNCT
absel-1294	208	1	the	the	DET
absel-1294	208	2	coordinates	coordinate	NOUN
absel-1294	208	3	of	of	ADP
absel-1294	208	4	(	(	PUNCT
absel-1294	208	5	0.0	0.0	NUM
absel-1294	208	6	)	)	PUNCT
absel-1294	208	7	represent	represent	VERB
absel-1294	208	8	the	the	DET
absel-1294	208	9	central	central	ADJ
absel-1294	208	10	position	position	NOUN
absel-1294	208	11	of	of	ADP
absel-1294	208	12	the	the	DET
absel-1294	208	13	strategy	strategy	NOUN
absel-1294	208	14	matrix	matrix	NOUN
absel-1294	208	15	shown	show	VERB
absel-1294	208	16	in	in	ADP
absel-1294	208	17	exhibit	exhibit	NOUN
absel-1294	208	18	1	1	NUM
absel-1294	208	19	.	.	PUNCT
absel-1294	209	1	an	an	DET
absel-1294	209	2	advertisement	advertisement	NOUN
absel-1294	209	3	could	could	AUX
absel-1294	209	4	very	very	ADV
absel-1294	209	5	well	well	ADV
absel-1294	209	6	be	be	AUX
absel-1294	209	7	classified	classify	VERB
absel-1294	209	8	in	in	ADP
absel-1294	209	9	the	the	DET
absel-1294	209	10	correct	correct	ADJ
absel-1294	209	11	quadrants	quadrant	NOUN
absel-1294	209	12	and	and	CCONJ
absel-1294	209	13	still	still	ADV
absel-1294	209	14	be	be	AUX
absel-1294	209	15	closer	close	ADJ
absel-1294	209	16	to	to	ADP
absel-1294	209	17	this	this	DET
absel-1294	209	18	neutral	neutral	ADJ
absel-1294	209	19	position	position	NOUN
absel-1294	209	20	.	.	PUNCT
absel-1294	210	1	with	with	ADP
absel-1294	210	2	the	the	DET
absel-1294	210	3	variability	variability	NOUN
absel-1294	210	4	across	across	ADP
absel-1294	210	5	raters	rater	NOUN
absel-1294	210	6	,	,	PUNCT
absel-1294	210	7	we	we	PRON
absel-1294	210	8	have	have	VERB
absel-1294	210	9	little	little	ADJ
absel-1294	210	10	confidence	confidence	NOUN
absel-1294	210	11	in	in	ADP
absel-1294	210	12	the	the	DET
absel-1294	210	13	accuracy	accuracy	NOUN
absel-1294	210	14	of	of	ADP
absel-1294	210	15	either	either	CCONJ
absel-1294	210	16	our	our	PRON
absel-1294	210	17	evaluations	evaluation	NOUN
absel-1294	210	18	of	of	ADP
absel-1294	210	19	creative	creative	ADJ
absel-1294	210	20	orientation	orientation	NOUN
absel-1294	210	21	or	or	CCONJ
absel-1294	210	22	our	our	PRON
absel-1294	210	23	evaluation	evaluation	NOUN
absel-1294	210	24	of	of	ADP
absel-1294	210	25	advertising	advertising	NOUN
absel-1294	210	26	situations	situation	NOUN
absel-1294	210	27	.	.	PUNCT
absel-1294	211	1	given	give	VERB
absel-1294	211	2	the	the	DET
absel-1294	211	3	sensitivity	sensitivity	NOUN
absel-1294	211	4	of	of	ADP
absel-1294	211	5	our	our	PRON
absel-1294	211	6	test	test	NOUN
absel-1294	211	7	,	,	PUNCT
absel-1294	211	8	even	even	ADV
absel-1294	211	9	a	a	DET
absel-1294	211	10	small	small	ADJ
absel-1294	211	11	error	error	NOUN
absel-1294	211	12	in	in	ADP
absel-1294	211	13	ratings	rating	NOUN
absel-1294	211	14	could	could	AUX
absel-1294	211	15	cause	cause	VERB
absel-1294	211	16	the	the	DET
absel-1294	211	17	hypothesis	hypothesis	NOUN
absel-1294	211	18	to	to	PART
absel-1294	211	19	fail	fail	VERB
absel-1294	211	20	.	.	PUNCT
absel-1294	212	1	this	this	PRON
absel-1294	212	2	is	be	AUX
absel-1294	212	3	not	not	PART
absel-1294	212	4	to	to	PART
absel-1294	212	5	say	say	VERB
absel-1294	212	6	that	that	SCONJ
absel-1294	212	7	the	the	DET
absel-1294	212	8	hypothesis	hypothesis	NOUN
absel-1294	212	9	failed	fail	VERB
absel-1294	212	10	because	because	SCONJ
absel-1294	212	11	of	of	ADP
absel-1294	212	12	measurement	measurement	NOUN
absel-1294	212	13	error	error	NOUN
absel-1294	212	14	.	.	PUNCT
absel-1294	213	1	we	we	PRON
absel-1294	213	2	simply	simply	ADV
absel-1294	213	3	do	do	AUX
absel-1294	213	4	not	not	PART
absel-1294	213	5	know	know	VERB
absel-1294	213	6	.	.	PUNCT
absel-1294	214	1	nor	nor	CCONJ
absel-1294	214	2	can	can	AUX
absel-1294	214	3	we	we	PRON
absel-1294	214	4	know	know	VERB
absel-1294	214	5	until	until	SCONJ
absel-1294	214	6	we	we	PRON
absel-1294	214	7	devise	devise	VERB
absel-1294	214	8	a	a	DET
absel-1294	214	9	more	more	ADV
absel-1294	214	10	accurate	accurate	ADJ
absel-1294	214	11	system	system	NOUN
absel-1294	214	12	for	for	ADP
absel-1294	214	13	evaluating	evaluate	VERB
absel-1294	214	14	creative	creative	ADJ
absel-1294	214	15	orientations	orientation	NOUN
absel-1294	214	16	and	and	CCONJ
absel-1294	214	17	advertising	advertising	NOUN
absel-1294	214	18	situations	situation	NOUN
absel-1294	214	19	.	.	PUNCT
absel-1294	215	1	summary	summary	NOUN
absel-1294	215	2	and	and	CCONJ
absel-1294	215	3	conclusions	conclusion	NOUN
absel-1294	215	4	the	the	DET
absel-1294	215	5	purpose	purpose	NOUN
absel-1294	215	6	of	of	ADP
absel-1294	215	7	the	the	DET
absel-1294	215	8	study	study	NOUN
absel-1294	215	9	was	be	AUX
absel-1294	215	10	to	to	PART
absel-1294	215	11	evaluate	evaluate	VERB
absel-1294	215	12	the	the	DET
absel-1294	215	13	validity	validity	NOUN
absel-1294	215	14	of	of	ADP
absel-1294	215	15	cannon	cannon	NOUN
absel-1294	215	16	’s	’s	PART
absel-1294	215	17	(	(	PUNCT
absel-1294	215	18	1993	1993	NUM
absel-1294	215	19	)	)	PUNCT
absel-1294	215	20	model	model	NOUN
absel-1294	215	21	for	for	ADP
absel-1294	215	22	simulating	simulate	VERB
absel-1294	215	23	the	the	DET
absel-1294	215	24	effects	effect	NOUN
absel-1294	215	25	of	of	ADP
absel-1294	215	26	creative	creative	ADJ
absel-1294	215	27	strategy	strategy	NOUN
absel-1294	215	28	.	.	PUNCT
absel-1294	216	1	while	while	SCONJ
absel-1294	216	2	the	the	DET
absel-1294	216	3	model	model	NOUN
absel-1294	216	4	has	have	VERB
absel-1294	216	5	strong	strong	ADJ
absel-1294	216	6	theoretical	theoretical	ADJ
absel-1294	216	7	backing	backing	NOUN
absel-1294	216	8	,	,	PUNCT
absel-1294	216	9	this	this	PRON
absel-1294	216	10	is	be	AUX
absel-1294	216	11	no	no	DET
absel-1294	216	12	guarantee	guarantee	NOUN
absel-1294	216	13	that	that	SCONJ
absel-1294	216	14	it	it	PRON
absel-1294	216	15	is	be	AUX
absel-1294	216	16	valid	valid	ADJ
absel-1294	216	17	.	.	PUNCT
absel-1294	217	1	indeed	indeed	ADV
absel-1294	217	2	,	,	PUNCT
absel-1294	217	3	theories	theory	NOUN
absel-1294	217	4	change	change	VERB
absel-1294	217	5	as	as	SCONJ
absel-1294	217	6	we	we	PRON
absel-1294	217	7	move	move	VERB
absel-1294	217	8	the	the	DET
absel-1294	217	9	frontiers	frontier	NOUN
absel-1294	217	10	of	of	ADP
absel-1294	217	11	knowledge	knowledge	NOUN
absel-1294	217	12	.	.	PUNCT
absel-1294	218	1	but	but	CCONJ
absel-1294	218	2	there	there	PRON
absel-1294	218	3	are	be	VERB
absel-1294	218	4	also	also	ADV
absel-1294	218	5	several	several	ADJ
absel-1294	218	6	other	other	ADJ
absel-1294	218	7	points	point	NOUN
absel-1294	218	8	at	at	ADP
absel-1294	218	9	which	which	PRON
absel-1294	218	10	the	the	DET
absel-1294	218	11	study	study	NOUN
absel-1294	218	12	might	might	AUX
absel-1294	218	13	fail	fail	VERB
absel-1294	218	14	.	.	PUNCT
absel-1294	219	1	the	the	DET
absel-1294	219	2	most	most	ADV
absel-1294	219	3	basic	basic	ADJ
absel-1294	219	4	is	be	AUX
absel-1294	219	5	the	the	DET
absel-1294	219	6	simple	simple	ADJ
absel-1294	219	7	operationalization	operationalization	NOUN
absel-1294	219	8	of	of	ADP
absel-1294	219	9	the	the	DET
absel-1294	219	10	variables	variable	NOUN
absel-1294	219	11	.	.	PUNCT
absel-1294	220	1	and	and	CCONJ
absel-1294	220	2	it	it	PRON
absel-1294	220	3	is	be	AUX
absel-1294	220	4	at	at	ADP
absel-1294	220	5	this	this	DET
absel-1294	220	6	point	point	NOUN
absel-1294	220	7	that	that	SCONJ
absel-1294	220	8	the	the	DET
absel-1294	220	9	problems	problem	NOUN
absel-1294	220	10	appeared	appear	VERB
absel-1294	220	11	.	.	PUNCT
absel-1294	221	1	as	as	SCONJ
absel-1294	221	2	we	we	PRON
absel-1294	221	3	have	have	AUX
absel-1294	221	4	noted	note	VERB
absel-1294	221	5	,	,	PUNCT
absel-1294	221	6	there	there	PRON
absel-1294	221	7	was	be	VERB
absel-1294	221	8	very	very	ADV
absel-1294	221	9	low	low	ADJ
absel-1294	221	10	inter	inter	ADJ
absel-1294	221	11	-	-	ADJ
absel-1294	221	12	rater	rater	ADJ
absel-1294	221	13	reliability	reliability	NOUN
absel-1294	221	14	on	on	ADP
absel-1294	221	15	all	all	DET
absel-1294	221	16	the	the	DET
absel-1294	221	17	measures	measure	NOUN
absel-1294	221	18	used	use	VERB
absel-1294	221	19	.	.	PUNCT
absel-1294	222	1	this	this	PRON
absel-1294	222	2	is	be	AUX
absel-1294	222	3	surprising	surprising	ADJ
absel-1294	222	4	for	for	ADP
absel-1294	222	5	two	two	NUM
absel-1294	222	6	reasons	reason	NOUN
absel-1294	222	7	:	:	PUNCT
absel-1294	222	8	first	first	ADV
absel-1294	222	9	,	,	PUNCT
absel-1294	222	10	all	all	DET
absel-1294	222	11	three	three	NUM
absel-1294	222	12	of	of	ADP
absel-1294	222	13	the	the	DET
absel-1294	222	14	raters	rater	NOUN
absel-1294	222	15	were	be	AUX
absel-1294	222	16	knowledgeable	knowledgeable	ADJ
absel-1294	222	17	regarding	regard	VERB
absel-1294	222	18	both	both	CCONJ
absel-1294	222	19	the	the	DET
absel-1294	222	20	scales	scale	NOUN
absel-1294	222	21	and	and	CCONJ
absel-1294	222	22	the	the	DET
absel-1294	222	23	theory	theory	NOUN
absel-1294	222	24	they	they	PRON
absel-1294	222	25	represent	represent	VERB
absel-1294	222	26	.	.	PUNCT
absel-1294	223	1	second	second	ADJ
absel-1294	223	2	,	,	PUNCT
absel-1294	223	3	one	one	NUM
absel-1294	223	4	set	set	NOUN
absel-1294	223	5	of	of	ADP
absel-1294	223	6	scales	scale	NOUN
absel-1294	223	7	-those	-those	PROPN
absel-1294	223	8	used	use	VERB
absel-1294	223	9	for	for	ADP
absel-1294	223	10	classifying	classify	VERB
absel-1294	223	11	the	the	DET
absel-1294	223	12	advertising	advertising	NOUN
absel-1294	223	13	situations	situation	NOUN
absel-1294	223	14	-are	-are	X
absel-1294	223	15	identical	identical	ADJ
absel-1294	223	16	to	to	ADP
absel-1294	223	17	the	the	DET
absel-1294	223	18	ones	one	NOUN
absel-1294	223	19	used	use	VERB
absel-1294	223	20	by	by	ADP
absel-1294	223	21	foote	foote	NOUN
absel-1294	223	22	,	,	PUNCT
absel-1294	223	23	cone	cone	NOUN
absel-1294	223	24	and	and	CCONJ
absel-1294	223	25	belding	belde	VERB
absel-1294	223	26	communications	communication	NOUN
absel-1294	223	27	in	in	ADP
absel-1294	223	28	their	their	PRON
absel-1294	223	29	planning	planning	NOUN
absel-1294	223	30	procedures	procedure	NOUN
absel-1294	223	31	.	.	PUNCT
absel-1294	224	1	over	over	ADP
absel-1294	224	2	the	the	DET
absel-1294	224	3	years	year	NOUN
absel-1294	224	4	,	,	PUNCT
absel-1294	224	5	they	they	PRON
absel-1294	224	6	have	have	AUX
absel-1294	224	7	been	be	AUX
absel-1294	224	8	both	both	PRON
absel-1294	224	9	tested	test	VERB
absel-1294	224	10	(	(	PUNCT
absel-1294	224	11	see	see	VERB
absel-1294	224	12	ratchford	ratchford	NOUN
absel-1294	224	13	1987	1987	NUM
absel-1294	224	14	)	)	PUNCT
absel-1294	224	15	and	and	CCONJ
absel-1294	224	16	used	use	VERB
absel-1294	224	17	extensively	extensively	ADV
absel-1294	224	18	.	.	PUNCT
absel-1294	225	1	so	so	ADV
absel-1294	225	2	,	,	PUNCT
absel-1294	225	3	why	why	SCONJ
absel-1294	225	4	were	be	AUX
absel-1294	225	5	ours	ours	PRON
absel-1294	225	6	unreliable	unreliable	ADJ
absel-1294	225	7	?	?	PUNCT
absel-1294	226	1	in	in	ADP
absel-1294	226	2	addition	addition	NOUN
absel-1294	226	3	to	to	ADP
absel-1294	226	4	the	the	DET
absel-1294	226	5	overall	overall	ADJ
absel-1294	226	6	validity	validity	NOUN
absel-1294	226	7	of	of	ADP
absel-1294	226	8	the	the	DET
absel-1294	226	9	theory	theory	NOUN
absel-1294	226	10	and	and	CCONJ
absel-1294	226	11	the	the	DET
absel-1294	226	12	reliability	reliability	NOUN
absel-1294	226	13	of	of	ADP
absel-1294	226	14	our	our	PRON
absel-1294	226	15	measurement	measurement	NOUN
absel-1294	226	16	instruments	instrument	NOUN
absel-1294	226	17	,	,	PUNCT
absel-1294	226	18	there	there	PRON
absel-1294	226	19	is	be	VERB
absel-1294	226	20	a	a	DET
absel-1294	226	21	third	third	ADJ
absel-1294	226	22	possible	possible	ADJ
absel-1294	226	23	reason	reason	NOUN
absel-1294	226	24	for	for	ADP
absel-1294	226	25	failure	failure	NOUN
absel-1294	226	26	of	of	ADP
absel-1294	226	27	the	the	DET
absel-1294	226	28	hypothesis	hypothesis	NOUN
absel-1294	226	29	:	:	PUNCT
absel-1294	226	30	we	we	PRON
absel-1294	226	31	do	do	AUX
absel-1294	226	32	not	not	PART
absel-1294	226	33	know	know	VERB
absel-1294	226	34	whether	whether	SCONJ
absel-1294	226	35	the	the	DET
absel-1294	226	36	basic	basic	ADJ
absel-1294	226	37	premise	premise	NOUN
absel-1294	226	38	of	of	ADP
absel-1294	226	39	the	the	DET
absel-1294	226	40	study	study	NOUN
absel-1294	226	41	is	be	AUX
absel-1294	226	42	correct	correct	ADJ
absel-1294	226	43	-that	-that	PROPN
absel-1294	226	44	award	award	NOUN
absel-1294	226	45	-	-	PUNCT
absel-1294	226	46	winning	win	VERB
absel-1294	226	47	ads	ad	NOUN
absel-1294	226	48	would	would	AUX
absel-1294	226	49	be	be	AUX
absel-1294	226	50	effective	effective	ADJ
absel-1294	226	51	,	,	PUNCT
absel-1294	226	52	and	and	CCONJ
absel-1294	226	53	hence	hence	ADV
absel-1294	226	54	,	,	PUNCT
absel-1294	226	55	would	would	AUX
absel-1294	226	56	follow	follow	VERB
absel-1294	226	57	the	the	DET
absel-1294	226	58	theorized	theorize	VERB
absel-1294	226	59	rules	rule	NOUN
absel-1294	226	60	for	for	ADP
absel-1294	226	61	effective	effective	ADJ
absel-1294	226	62	advertising	advertising	NOUN
absel-1294	226	63	.	.	PUNCT
absel-1294	227	1	the	the	DET
absel-1294	227	2	advertisements	advertisement	NOUN
absel-1294	227	3	used	use	VERB
absel-1294	227	4	in	in	ADP
absel-1294	227	5	this	this	DET
absel-1294	227	6	study	study	NOUN
absel-1294	227	7	were	be	AUX
absel-1294	227	8	selected	select	VERB
absel-1294	227	9	by	by	ADP
absel-1294	227	10	communication	communication	NOUN
absel-1294	227	11	arts	art	NOUN
absel-1294	227	12	magazine	magazine	NOUN
absel-1294	227	13	to	to	PART
absel-1294	227	14	appear	appear	VERB
absel-1294	227	15	in	in	ADP
absel-1294	227	16	their	their	PRON
absel-1294	227	17	annual	annual	ADJ
absel-1294	227	18	review	review	NOUN
absel-1294	227	19	based	base	VERB
absel-1294	227	20	on	on	ADP
absel-1294	227	21	editorial	editorial	ADJ
absel-1294	227	22	judgment	judgment	NOUN
absel-1294	227	23	of	of	ADP
absel-1294	227	24	creative	creative	ADJ
absel-1294	227	25	merit	merit	NOUN
absel-1294	227	26	.	.	PUNCT
absel-1294	228	1	there	there	PRON
absel-1294	228	2	is	be	VERB
absel-1294	228	3	not	not	PART
absel-1294	228	4	guarantee	guarantee	NOUN
absel-1294	228	5	that	that	SCONJ
absel-1294	228	6	these	these	DET
absel-1294	228	7	ads	ad	NOUN
absel-1294	228	8	were	be	AUX
absel-1294	228	9	truly	truly	ADV
absel-1294	228	10	effective	effective	ADJ
absel-1294	228	11	.	.	PUNCT
absel-1294	229	1	none	none	NOUN
absel-1294	229	2	of	of	ADP
absel-1294	229	3	this	this	PRON
absel-1294	229	4	should	should	AUX
absel-1294	229	5	be	be	AUX
absel-1294	229	6	cause	cause	NOUN
absel-1294	229	7	for	for	ADP
absel-1294	229	8	despair	despair	NOUN
absel-1294	229	9	.	.	PUNCT
absel-1294	230	1	science	science	NOUN
absel-1294	230	2	is	be	AUX
absel-1294	230	3	a	a	DET
absel-1294	230	4	troublesome	troublesome	ADJ
absel-1294	230	5	business	business	NOUN
absel-1294	230	6	.	.	PUNCT
absel-1294	231	1	our	our	PRON
absel-1294	231	2	task	task	NOUN
absel-1294	231	3	must	must	AUX
absel-1294	231	4	now	now	ADV
absel-1294	231	5	turn	turn	VERB
absel-1294	231	6	to	to	ADP
absel-1294	231	7	developing	develop	VERB
absel-1294	231	8	more	more	ADV
absel-1294	231	9	stable	stable	ADJ
absel-1294	231	10	measures	measure	NOUN
absel-1294	231	11	of	of	ADP
absel-1294	231	12	the	the	DET
absel-1294	231	13	constructs	construct	NOUN
absel-1294	231	14	being	be	AUX
absel-1294	231	15	studied	study	VERB
absel-1294	231	16	.	.	PUNCT
absel-1294	232	1	once	once	SCONJ
absel-1294	232	2	we	we	PRON
absel-1294	232	3	have	have	AUX
absel-1294	232	4	succeeded	succeed	VERB
absel-1294	232	5	in	in	ADP
absel-1294	232	6	that	that	PRON
absel-1294	232	7	,	,	PUNCT
absel-1294	232	8	then	then	ADV
absel-1294	232	9	we	we	PRON
absel-1294	232	10	can	can	AUX
absel-1294	232	11	revisit	revisit	VERB
absel-1294	232	12	the	the	DET
absel-1294	232	13	theoretical	theoretical	ADJ
absel-1294	232	14	content	content	NOUN
absel-1294	232	15	of	of	ADP
absel-1294	232	16	the	the	DET
absel-1294	232	17	creative	creative	ADJ
absel-1294	232	18	strategy	strategy	NOUN
absel-1294	232	19	model	model	NOUN
absel-1294	232	20	and	and	CCONJ
absel-1294	232	21	the	the	DET
absel-1294	232	22	question	question	NOUN
absel-1294	232	23	of	of	ADP
absel-1294	232	24	evaluating	evaluate	VERB
absel-1294	232	25	the	the	DET
absel-1294	232	26	criteria	criterion	NOUN
absel-1294	232	27	against	against	ADP
absel-1294	232	28	which	which	PRON
absel-1294	232	29	it	it	PRON
absel-1294	232	30	would	would	AUX
absel-1294	232	31	be	be	AUX
absel-1294	232	32	evaluated	evaluate	VERB
absel-1294	232	33	.	.	PUNCT
absel-1294	233	1	references	reference	NOUN
absel-1294	233	2	biggs	biggs	PROPN
absel-1294	233	3	,	,	PUNCT
absel-1294	233	4	william	william	PROPN
absel-1294	233	5	d.	d.	PROPN
absel-1294	233	6	(	(	PUNCT
absel-1294	233	7	1987	1987	NUM
absel-1294	233	8	)	)	PUNCT
absel-1294	233	9	“	"	PUNCT
absel-1294	233	10	functional	functional	ADJ
absel-1294	233	11	business	business	NOUN
absel-1294	233	12	games	game	NOUN
absel-1294	233	13	,	,	PUNCT
absel-1294	233	14	simulation	simulation	NOUN
absel-1294	233	15	&	&	CCONJ
absel-1294	233	16	games	games	PROPN
absel-1294	233	17	18:2	18:2	NUM
absel-1294	233	18	(	(	PUNCT
absel-1294	233	19	june	june	PROPN
absel-1294	233	20	)	)	PUNCT
absel-1294	233	21	,	,	PUNCT
absel-1294	233	22	242	242	NUM
absel-1294	233	23	-	-	SYM
absel-1294	233	24	267	267	NUM
absel-1294	233	25	.	.	PUNCT
absel-1294	233	26	boyd	boyd	PROPN
absel-1294	233	27	,	,	PUNCT
absel-1294	233	28	harper	harper	PROPN
absel-1294	233	29	w.	w.	PROPN
absel-1294	233	30	,	,	PUNCT
absel-1294	233	31	jr	jr	PROPN
absel-1294	233	32	.	.	PROPN
absel-1294	233	33	,	,	PUNCT
absel-1294	233	34	michael	michael	PROPN
absel-1294	233	35	l.	l.	PROPN
absel-1294	233	36	ray	ray	PROPN
absel-1294	233	37	,	,	PUNCT
absel-1294	233	38	and	and	CCONJ
absel-1294	233	39	edward	edward	PROPN
absel-1294	233	40	c.	c.	PROPN
absel-1294	233	41	strong	strong	PROPN
absel-1294	233	42	(	(	PUNCT
absel-1294	233	43	1972	1972	NUM
absel-1294	233	44	)	)	PUNCT
absel-1294	233	45	“	"	PUNCT
absel-1294	233	46	an	an	DET
absel-1294	233	47	attitudinal	attitudinal	ADJ
absel-1294	233	48	framework	framework	NOUN
absel-1294	233	49	for	for	ADP
absel-1294	233	50	advertising	advertising	NOUN
absel-1294	233	51	strategy	strategy	NOUN
absel-1294	233	52	,	,	PUNCT
absel-1294	233	53	”	"	PUNCT
absel-1294	233	54	journal	journal	NOUN
absel-1294	233	55	of	of	ADP
absel-1294	233	56	marketing	marketing	NOUN
absel-1294	233	57	36	36	NUM
absel-1294	233	58	(	(	PUNCT
absel-1294	233	59	april	april	PROPN
absel-1294	233	60	)	)	PUNCT
absel-1294	233	61	,	,	PUNCT
absel-1294	233	62	27	27	NUM
absel-1294	233	63	-	-	SYM
absel-1294	233	64	33	33	NUM
absel-1294	233	65	.	.	PUNCT
absel-1294	234	1	burns	burns	PROPN
absel-1294	234	2	alvin	alvin	PROPN
absel-1294	234	3	c.	c.	PROPN
absel-1294	234	4	and	and	CCONJ
absel-1294	234	5	james	james	PROPN
absel-1294	234	6	w.	w.	PROPN
absel-1294	234	7	gentry	gentry	PROPN
absel-1294	234	8	(	(	PUNCT
absel-1294	234	9	1992	1992	NUM
absel-1294	234	10	)	)	PUNCT
absel-1294	234	11	.	.	PUNCT
absel-1294	235	1	“	"	PUNCT
absel-1294	235	2	computer	computer	NOUN
absel-1294	235	3	simulation	simulation	NOUN
absel-1294	235	4	games	game	NOUN
absel-1294	235	5	in	in	ADP
absel-1294	235	6	marketing	marketing	NOUN
absel-1294	235	7	:	:	PUNCT
absel-1294	235	8	past	past	ADJ
absel-1294	235	9	,	,	PUNCT
absel-1294	235	10	present	present	ADJ
absel-1294	235	11	,	,	PUNCT
absel-1294	235	12	and	and	CCONJ
absel-1294	235	13	future	future	ADJ
absel-1294	235	14	,	,	PUNCT
absel-1294	235	15	”	"	PUNCT
absel-1294	235	16	marketing	marketing	NOUN
absel-1294	235	17	education	education	NOUN
absel-1294	235	18	review	review	NOUN
absel-1294	235	19	2	2	NUM
absel-1294	235	20	(	(	PUNCT
absel-1294	235	21	spring	spring	NOUN
absel-1294	235	22	)	)	PUNCT
absel-1294	235	23	,	,	PUNCT
absel-1294	235	24	3	3	NUM
absel-1294	235	25	-	-	SYM
absel-1294	235	26	13	13	NUM
absel-1294	235	27	.	.	PUNCT
absel-1294	236	1	cadotte	cadotte	PROPN
absel-1294	236	2	,	,	PUNCT
absel-1294	236	3	ernest	ernest	PROPN
absel-1294	236	4	r.	r.	PROPN
absel-1294	236	5	(	(	PUNCT
absel-1294	236	6	1990	1990	NUM
absel-1294	236	7	)	)	PUNCT
absel-1294	236	8	the	the	DET
absel-1294	236	9	market	market	NOUN
absel-1294	236	10	place	place	NOUN
absel-1294	236	11	:	:	PUNCT
absel-1294	236	12	a	a	DET
absel-1294	236	13	strategic	strategic	ADJ
absel-1294	236	14	simulation	simulation	NOUN
absel-1294	236	15	.	.	PUNCT
absel-1294	237	1	homewood	homewood	PROPN
absel-1294	237	2	,	,	PUNCT
absel-1294	237	3	il	il	PROPN
absel-1294	237	4	:	:	PUNCT
absel-1294	237	5	richard	richard	PROPN
absel-1294	237	6	d.	d.	PROPN
absel-1294	237	7	irwin	irwin	PROPN
absel-1294	237	8	.	.	PUNCT
absel-1294	237	9	cannon	cannon	PROPN
absel-1294	237	10	,	,	PUNCT
absel-1294	237	11	hugh	hugh	PROPN
absel-1294	237	12	m.	m.	PROPN
absel-1294	237	13	(	(	PUNCT
absel-1294	237	14	1993	1993	NUM
absel-1294	237	15	)	)	PUNCT
absel-1294	237	16	.	.	PUNCT
absel-1294	238	1	“	"	PUNCT
absel-1294	238	2	incorporating	incorporate	VERB
absel-1294	238	3	advertising	advertising	NOUN
absel-1294	238	4	creative	creative	ADJ
absel-1294	238	5	strategy	strategy	NOUN
absel-1294	238	6	into	into	ADP
absel-1294	238	7	computer	computer	NOUN
absel-1294	238	8	-	-	PUNCT
absel-1294	238	9	based	base	VERB
absel-1294	238	10	business	business	NOUN
absel-1294	238	11	simulations	simulation	NOUN
absel-1294	238	12	.	.	PUNCT
absel-1294	238	13	”	"	PUNCT
absel-1294	239	1	developments	development	NOUN
absel-1294	239	2	in	in	ADP
absel-1294	239	3	business	business	NOUN
absel-1294	239	4	simulation	simulation	NOUN
absel-1294	239	5	&	&	CCONJ
absel-1294	239	6	experiential	experiential	ADJ
absel-1294	239	7	exercises	exercise	NOUN
absel-1294	239	8	,	,	PUNCT
absel-1294	239	9	volume	volume	NOUN
absel-1294	239	10	21	21	NUM
absel-1294	239	11	,	,	PUNCT
absel-1294	239	12	1994	1994	NUM
absel-1294	239	13	62	62	NUM
absel-1294	239	14	proceedings	proceeding	NOUN
absel-1294	239	15	of	of	ADP
absel-1294	239	16	the	the	DET
absel-1294	239	17	7993	7993	NUM
absel-1294	239	18	conference	conference	NOUN
absel-1294	239	19	of	of	ADP
absel-1294	239	20	the	the	DET
absel-1294	239	21	american	american	PROPN
absel-1294	239	22	academy	academy	PROPN
absel-1294	239	23	of	of	ADP
absel-1294	239	24	advertising	advertising	PROPN
absel-1294	239	25	(	(	PUNCT
absel-1294	239	26	april	april	PROPN
absel-1294	239	27	)	)	PUNCT
absel-1294	239	28	,	,	PUNCT
absel-1294	239	29	120	120	NUM
absel-1294	239	30	cannon	cannon	NOUN
absel-1294	239	31	,	,	PUNCT
absel-1294	239	32	hugh	hugh	PROPN
absel-1294	239	33	m.	m.	PROPN
absel-1294	239	34	and	and	CCONJ
absel-1294	239	35	cheryl	cheryl	PROPN
absel-1294	239	36	boglarsky	boglarsky	PROPN
absel-1294	239	37	(	(	PUNCT
absel-1294	239	38	1991	1991	NUM
absel-1294	239	39	)	)	PUNCT
absel-1294	239	40	“	"	PUNCT
absel-1294	239	41	a	a	DET
absel-1294	239	42	framework	framework	NOUN
absel-1294	239	43	for	for	ADP
absel-1294	239	44	creative	creative	ADJ
absel-1294	239	45	strategy	strategy	NOUN
absel-1294	239	46	development	development	NOUN
absel-1294	239	47	.	.	PUNCT
absel-1294	240	1	proceedings	proceeding	NOUN
absel-1294	240	2	of	of	ADP
absel-1294	240	3	the	the	DET
absel-1294	240	4	7997	7997	NUM
absel-1294	240	5	conference	conference	NOUN
absel-1294	240	6	of	of	ADP
absel-1294	240	7	the	the	DET
absel-1294	240	8	american	american	PROPN
absel-1294	240	9	academy	academy	PROPN
absel-1294	240	10	of	of	ADP
absel-1294	240	11	advertising	advertising	PROPN
absel-1294	240	12	(	(	PUNCT
absel-1294	240	13	april	april	PROPN
absel-1294	240	14	)	)	PUNCT
absel-1294	240	15	,	,	PUNCT
absel-1294	240	16	102	102	NUM
absel-1294	240	17	-	-	SYM
absel-1294	240	18	3	3	NUM
absel-1294	240	19	,	,	PUNCT
absel-1294	240	20	faria	faria	PROPN
absel-1294	240	21	,	,	PUNCT
absel-1294	240	22	a.	a.	PROPN
absel-1294	240	23	j.	j.	PROPN
absel-1294	240	24	,	,	PUNCT
absel-1294	240	25	r.	r.	PROPN
absel-1294	240	26	0	0	PROPN
absel-1294	240	27	.	.	PUNCT
absel-1294	241	1	nulsen	nulsen	PROPN
absel-1294	241	2	,	,	PUNCT
absel-1294	241	3	jr	jr	PROPN
absel-1294	241	4	.	.	PROPN
absel-1294	241	5	and	and	CCONJ
absel-1294	241	6	d.	d.	PROPN
absel-1294	241	7	s.	s.	PROPN
absel-1294	241	8	roussos	roussos	PROPN
absel-1294	241	9	(	(	PUNCT
absel-1294	241	10	1984	1984	NUM
absel-1294	241	11	)	)	PUNCT
absel-1294	241	12	compete	compete	NOUN
absel-1294	241	13	:	:	PUNCT
absel-1294	241	14	a	a	DET
absel-1294	241	15	dynamic	dynamic	ADJ
absel-1294	241	16	marketing	marketing	NOUN
absel-1294	241	17	simulation	simulation	NOUN
absel-1294	241	18	,	,	PUNCT
absel-1294	241	19	3rd	3rd	ADJ
absel-1294	241	20	edition	edition	NOUN
absel-1294	241	21	.	.	PUNCT
absel-1294	242	1	homewood	homewood	PROPN
absel-1294	242	2	,	,	PUNCT
absel-1294	242	3	il	il	PROPN
absel-1294	242	4	:	:	PUNCT
absel-1294	242	5	richard	richard	PROPN
absel-1294	242	6	s.	s.	PROPN
absel-1294	242	7	irwin	irwin	PROPN
absel-1294	242	8	.	.	PROPN
absel-1294	243	1	fishbein	fishbein	PROPN
absel-1294	243	2	,	,	PUNCT
absel-1294	243	3	martin	martin	PROPN
absel-1294	243	4	and	and	CCONJ
absel-1294	244	1	icek	icek	PROPN
absel-1294	244	2	ajzen	ajzen	NOUN
absel-1294	244	3	(	(	PUNCT
absel-1294	244	4	1975	1975	NUM
absel-1294	244	5	)	)	PUNCT
absel-1294	244	6	belief	belief	NOUN
absel-1294	244	7	,	,	PUNCT
absel-1294	244	8	attitude	attitude	NOUN
absel-1294	244	9	,	,	PUNCT
absel-1294	244	10	intention	intention	NOUN
absel-1294	244	11	and	and	CCONJ
absel-1294	244	12	behavior	behavior	NOUN
absel-1294	244	13	:	:	PUNCT
absel-1294	244	14	an	an	DET
absel-1294	244	15	introduction	introduction	NOUN
absel-1294	244	16	to	to	ADP
absel-1294	244	17	theory	theory	NOUN
absel-1294	244	18	and	and	CCONJ
absel-1294	244	19	research	research	NOUN
absel-1294	244	20	.	.	PUNCT
absel-1294	245	1	reading	reading	NOUN
absel-1294	245	2	,	,	PUNCT
absel-1294	245	3	ma	ma	PROPN
absel-1294	245	4	:	:	PUNCT
absel-1294	245	5	addison	addison	PROPN
absel-1294	245	6	-	-	PUNCT
absel-1294	245	7	wesley	wesley	PROPN
absel-1294	245	8	.	.	PUNCT
absel-1294	246	1	johnson	johnson	PROPN
absel-1294	246	2	,	,	PUNCT
absel-1294	246	3	richard	richard	PROPN
absel-1294	246	4	m.	m.	PROPN
absel-1294	246	5	(	(	PUNCT
absel-1294	246	6	1971	1971	NUM
absel-1294	246	7	)	)	PUNCT
absel-1294	246	8	“	"	PUNCT
absel-1294	246	9	market	market	NOUN
absel-1294	246	10	segmentation	segmentation	NOUN
absel-1294	246	11	:	:	PUNCT
absel-1294	246	12	a	a	DET
absel-1294	246	13	strategic	strategic	ADJ
absel-1294	246	14	management	management	NOUN
absel-1294	246	15	tool	tool	NOUN
absel-1294	246	16	,	,	PUNCT
absel-1294	246	17	”	"	PUNCT
absel-1294	246	18	journal	journal	NOUN
absel-1294	246	19	of	of	ADP
absel-1294	246	20	marketing	marketing	NOUN
absel-1294	246	21	research	research	NOUN
absel-1294	246	22	8:1	8:1	NUM
absel-1294	246	23	(	(	PUNCT
absel-1294	246	24	february	february	PROPN
absel-1294	246	25	)	)	PUNCT
absel-1294	246	26	,	,	PUNCT
absel-1294	246	27	13	13	NUM
absel-1294	246	28	-	-	SYM
absel-1294	246	29	8	8	NUM
absel-1294	246	30	.	.	PUNCT
absel-1294	247	1	katz	katz	PROPN
absel-1294	247	2	,	,	PUNCT
absel-1294	247	3	daniel	daniel	PROPN
absel-1294	247	4	(	(	PUNCT
absel-1294	247	5	1960	1960	NUM
absel-1294	247	6	)	)	PUNCT
absel-1294	247	7	“	"	PUNCT
absel-1294	247	8	the	the	DET
absel-1294	247	9	functional	functional	ADJ
absel-1294	247	10	approach	approach	NOUN
absel-1294	247	11	to	to	ADP
absel-1294	247	12	the	the	DET
absel-1294	247	13	study	study	NOUN
absel-1294	247	14	of	of	ADP
absel-1294	247	15	attitudes	attitude	NOUN
absel-1294	247	16	.	.	PUNCT
absel-1294	247	17	”	"	PUNCT
absel-1294	248	1	public	public	ADJ
absel-1294	248	2	opinion	opinion	NOUN
absel-1294	248	3	quarterly	quarterly	ADV
absel-1294	248	4	24:2	24:2	NUM
absel-1294	248	5	(	(	PUNCT
absel-1294	248	6	summer	summer	NOUN
absel-1294	248	7	)	)	PUNCT
absel-1294	248	8	,	,	PUNCT
absel-1294	248	9	1	1	NUM
absel-1294	248	10	63	63	NUM
absel-1294	248	11	-	-	SYM
absel-1294	248	12	191	191	NUM
absel-1294	248	13	.	.	PUNCT
absel-1294	249	1	keys	keys	PROPN
absel-1294	249	2	bernard	bernard	PROPN
absel-1294	249	3	(	(	PUNCT
absel-1294	249	4	1987	1987	NUM
absel-1294	249	5	)	)	PUNCT
absel-1294	249	6	.	.	PUNCT
absel-1294	250	1	“	"	PUNCT
absel-1294	250	2	total	total	ADJ
absel-1294	250	3	enterprise	enterprise	NOUN
absel-1294	250	4	business	business	NOUN
absel-1294	250	5	games	game	NOUN
absel-1294	250	6	,	,	PUNCT
absel-1294	250	7	”	"	PUNCT
absel-1294	250	8	simulation	simulation	NOUN
absel-1294	250	9	&	&	CCONJ
absel-1294	250	10	games	games	PROPN
absel-1294	250	11	18:2	18:2	NUM
absel-1294	250	12	(	(	PUNCT
absel-1294	250	13	june	june	PROPN
absel-1294	250	14	)	)	PUNCT
absel-1294	250	15	,	,	PUNCT
absel-1294	250	16	225	225	NUM
absel-1294	250	17	-	-	SYM
absel-1294	250	18	241	241	NUM
absel-1294	250	19	.	.	PUNCT
absel-1294	250	20	larreche	larreche	NOUN
absel-1294	250	21	,	,	PUNCT
absel-1294	250	22	jean	jean	PROPN
absel-1294	250	23	-	-	PUNCT
absel-1294	250	24	claude	claude	PROPN
absel-1294	250	25	and	and	CCONJ
absel-1294	250	26	hubert	hubert	PROPN
absel-1294	250	27	gatignon	gatignon	NOUN
absel-1294	250	28	(	(	PUNCT
absel-1294	250	29	1990	1990	NUM
absel-1294	250	30	)	)	PUNCT
absel-1294	250	31	markstrat	markstrat	NOUN
absel-1294	250	32	2	2	NUM
absel-1294	250	33	redwood	redwood	NOUN
absel-1294	250	34	city	city	NOUN
absel-1294	250	35	,	,	PUNCT
absel-1294	250	36	ca	ca	NOUN
absel-1294	250	37	:	:	PUNCT
absel-1294	250	38	scientific	scientific	ADJ
absel-1294	250	39	press	press	NOUN
absel-1294	250	40	.	.	PUNCT
absel-1294	251	1	percy	percy	PROPN
absel-1294	251	2	,	,	PUNCT
absel-1294	251	3	larry	larry	PROPN
absel-1294	251	4	and	and	CCONJ
absel-1294	251	5	john	john	PROPN
absel-1294	251	6	r.	r.	PROPN
absel-1294	251	7	rossiter	rossiter	PROPN
absel-1294	251	8	(	(	PUNCT
absel-1294	251	9	1992	1992	NUM
absel-1294	251	10	)	)	PUNCT
absel-1294	251	11	“	"	PUNCT
absel-1294	251	12	a	a	DET
absel-1294	251	13	modal	modal	NOUN
absel-1294	251	14	of	of	ADP
absel-1294	251	15	brand	brand	NOUN
absel-1294	251	16	awareness	awareness	NOUN
absel-1294	251	17	and	and	CCONJ
absel-1294	251	18	brand	brand	NOUN
absel-1294	251	19	attitude	attitude	NOUN
absel-1294	251	20	advertising	advertising	NOUN
absel-1294	251	21	strategies	strategy	NOUN
absel-1294	251	22	,	,	PUNCT
absel-1294	251	23	”	"	PUNCT
absel-1294	251	24	psychology	psychology	NOUN
absel-1294	251	25	&	&	CCONJ
absel-1294	251	26	marketing	marketing	NOUN
absel-1294	251	27	9:4	9:4	NUM
absel-1294	251	28	(	(	PUNCT
absel-1294	251	29	july	july	PROPN
absel-1294	251	30	/	/	SYM
absel-1294	251	31	august	august	PROPN
absel-1294	251	32	)	)	PUNCT
absel-1294	251	33	,	,	PUNCT
absel-1294	251	34	263	263	NUM
absel-1294	251	35	-	-	SYM
absel-1294	251	36	274	274	NUM
absel-1294	251	37	.	.	PUNCT
absel-1294	252	1	puto	puto	NOUN
absel-1294	252	2	,	,	PUNCT
absel-1294	252	3	christopher	christopher	PROPN
absel-1294	252	4	p.	p.	PROPN
absel-1294	252	5	and	and	CCONJ
absel-1294	252	6	william	william	PROPN
absel-1294	252	7	d.	d.	PROPN
absel-1294	252	8	wells	wells	PROPN
absel-1294	252	9	(	(	PUNCT
absel-1294	252	10	1984	1984	NUM
absel-1294	252	11	)	)	PUNCT
absel-1294	252	12	“	"	PUNCT
absel-1294	252	13	informational	informational	ADJ
absel-1294	252	14	and	and	CCONJ
absel-1294	252	15	transformational	transformational	ADJ
absel-1294	252	16	advertising	advertising	NOUN
absel-1294	252	17	:	:	PUNCT
absel-1294	252	18	the	the	DET
absel-1294	252	19	differential	differential	ADJ
absel-1294	252	20	effects	effect	NOUN
absel-1294	252	21	of	of	ADP
absel-1294	252	22	time	time	NOUN
absel-1294	252	23	,	,	PUNCT
absel-1294	252	24	”	"	PUNCT
absel-1294	252	25	advances	advance	NOUN
absel-1294	252	26	in	in	ADP
absel-1294	252	27	consumer	consumer	NOUN
absel-1294	252	28	research	research	NOUN
absel-1294	252	29	11	11	NUM
absel-1294	252	30	,	,	PUNCT
absel-1294	252	31	638	638	NUM
absel-1294	252	32	-	-	SYM
absel-1294	252	33	643	643	NUM
absel-1294	252	34	.	.	PUNCT
absel-1294	253	1	ratchford	ratchford	NOUN
absel-1294	253	2	,	,	PUNCT
absel-1294	253	3	brian	brian	PROPN
absel-1294	253	4	t.	t.	PROPN
absel-1294	253	5	and	and	CCONJ
absel-1294	253	6	richard	richard	PROPN
absel-1294	253	7	vaughn	vaughn	PROPN
absel-1294	253	8	(	(	PUNCT
absel-1294	253	9	1989	1989	NUM
absel-1294	253	10	)	)	PUNCT
absel-1294	253	11	“	"	PUNCT
absel-1294	253	12	on	on	ADP
absel-1294	253	13	the	the	DET
absel-1294	253	14	relationships	relationship	NOUN
absel-1294	253	15	between	between	ADP
absel-1294	253	16	motives	motive	NOUN
absel-1294	253	17	and	and	CCONJ
absel-1294	253	18	purchase	purchase	NOUN
absel-1294	253	19	decisions	decision	NOUN
absel-1294	253	20	:	:	PUNCT
absel-1294	253	21	some	some	DET
absel-1294	253	22	empirical	empirical	ADJ
absel-1294	253	23	approaches	approach	NOUN
absel-1294	253	24	,	,	PUNCT
absel-1294	253	25	”	"	PUNCT
absel-1294	253	26	advances	advance	NOUN
absel-1294	253	27	in	in	ADP
absel-1294	253	28	consumer	consumer	NOUN
absel-1294	253	29	research	research	NOUN
absel-1294	253	30	1	1	NUM
absel-1294	253	31	6	6	NUM
absel-1294	253	32	,	,	PUNCT
absel-1294	253	33	293	293	NUM
absel-1294	253	34	299	299	NUM
absel-1294	253	35	.	.	PUNCT
absel-1294	254	1	rossiter	rossiter	NOUN
absel-1294	254	2	,	,	PUNCT
absel-1294	254	3	john	john	PROPN
absel-1294	254	4	r.	r.	PROPN
absel-1294	254	5	and	and	CCONJ
absel-1294	254	6	larry	larry	PROPN
absel-1294	254	7	percy	percy	PROPN
absel-1294	254	8	(	(	PUNCT
absel-1294	254	9	1980	1980	NUM
absel-1294	254	10	)	)	PUNCT
absel-1294	254	11	“	"	PUNCT
absel-1294	254	12	attitude	attitude	NOUN
absel-1294	254	13	change	change	VERB
absel-1294	254	14	through	through	ADP
absel-1294	254	15	visual	visual	ADJ
absel-1294	254	16	imagery	imagery	NOUN
absel-1294	254	17	in	in	ADP
absel-1294	254	18	advertising	advertising	NOUN
absel-1294	254	19	,	,	PUNCT
absel-1294	254	20	”	"	PUNCT
absel-1294	254	21	journal	journal	NOUN
absel-1294	254	22	of	of	ADP
absel-1294	254	23	advertising	advertising	NOUN
absel-1294	254	24	9:2	9:2	NUM
absel-1294	254	25	,	,	PUNCT
absel-1294	254	26	1016	1016	NUM
absel-1294	254	27	rossiter	rossiter	NOUN
absel-1294	254	28	,	,	PUNCT
absel-1294	254	29	john	john	PROPN
absel-1294	254	30	r.	r.	PROPN
absel-1294	254	31	and	and	CCONJ
absel-1294	254	32	larry	larry	PROPN
absel-1294	254	33	percy	percy	PROPN
absel-1294	254	34	(	(	PUNCT
absel-1294	254	35	1987	1987	NUM
absel-1294	254	36	)	)	PUNCT
absel-1294	254	37	advertising	advertising	NOUN
absel-1294	254	38	and	and	CCONJ
absel-1294	254	39	promotion	promotion	NOUN
absel-1294	254	40	management	management	PROPN
absel-1294	254	41	new	new	PROPN
absel-1294	254	42	york	york	PROPN
absel-1294	254	43	:	:	PUNCT
absel-1294	255	1	mcgraw	mcgraw	PROPN
absel-1294	255	2	-	-	PUNCT
absel-1294	255	3	hill	hill	NOUN
absel-1294	255	4	.	.	PUNCT
absel-1294	255	5	rossiter	rossiter	PROPN
absel-1294	255	6	,	,	PUNCT
absel-1294	255	7	john	john	PROPN
absel-1294	255	8	r.	r.	PROPN
absel-1294	255	9	,	,	PUNCT
absel-1294	255	10	larry	larry	PROPN
absel-1294	255	11	percy	percy	PROPN
absel-1294	255	12	,	,	PUNCT
absel-1294	255	13	and	and	CCONJ
absel-1294	255	14	robert	robert	PROPN
absel-1294	255	15	j.	j.	PROPN
absel-1294	255	16	donavan	donavan	PROPN
absel-1294	255	17	(	(	PUNCT
absel-1294	255	18	1991	1991	NUM
absel-1294	255	19	)	)	PUNCT
absel-1294	255	20	“	"	PUNCT
absel-1294	255	21	a	a	DET
absel-1294	255	22	better	well	ADJ
absel-1294	255	23	advertising	advertising	NOUN
absel-1294	255	24	planning	planning	NOUN
absel-1294	255	25	grid	grid	NOUN
absel-1294	255	26	,	,	PUNCT
absel-1294	255	27	”	"	PUNCT
absel-1294	255	28	journal	journal	NOUN
absel-1294	255	29	of	of	ADP
absel-1294	255	30	advertising	advertising	NOUN
absel-1294	255	31	research	research	NOUN
absel-1294	255	32	31:5	31:5	NUM
absel-1294	255	33	(	(	PUNCT
absel-1294	255	34	october	october	PROPN
absel-1294	255	35	/	/	SYM
absel-1294	255	36	november	november	PROPN
absel-1294	255	37	)	)	PUNCT
absel-1294	255	38	,	,	PUNCT
absel-1294	255	39	11	11	NUM
absel-1294	255	40	-	-	SYM
absel-1294	255	41	21	21	NUM
absel-1294	255	42	vaughn	vaughn	PROPN
absel-1294	255	43	,	,	PUNCT
absel-1294	255	44	richard	richard	PROPN
absel-1294	255	45	(	(	PUNCT
absel-1294	255	46	1980	1980	NUM
absel-1294	255	47	)	)	PUNCT
absel-1294	255	48	”	"	PUNCT
absel-1294	255	49	how	how	SCONJ
absel-1294	255	50	advertising	advertising	NOUN
absel-1294	255	51	works	work	VERB
absel-1294	255	52	a	a	DET
absel-1294	255	53	planning	planning	NOUN
absel-1294	255	54	model	model	NOUN
absel-1294	255	55	,	,	PUNCT
absel-1294	255	56	”	"	PUNCT
absel-1294	255	57	journal	journal	NOUN
absel-1294	255	58	of	of	ADP
absel-1294	255	59	advertising	advertising	NOUN
absel-1294	255	60	research	research	NOUN
absel-1294	255	61	20:5	20:5	NUM
absel-1294	255	62	(	(	PUNCT
absel-1294	255	63	october	october	PROPN
absel-1294	255	64	/	/	SYM
absel-1294	255	65	november	november	PROPN
absel-1294	255	66	)	)	PUNCT
absel-1294	255	67	,	,	PUNCT
absel-1294	255	68	27	27	NUM
absel-1294	255	69	-	-	SYM
absel-1294	255	70	33	33	NUM
absel-1294	255	71	.	.	PUNCT
absel-1294	256	1	vaughn	vaughn	PROPN
absel-1294	256	2	,	,	PUNCT
absel-1294	256	3	richard	richard	PROPN
absel-1294	256	4	(	(	PUNCT
absel-1294	256	5	1986	1986	NUM
absel-1294	256	6	)	)	PUNCT
absel-1294	256	7	”	"	PUNCT
absel-1294	256	8	how	how	SCONJ
absel-1294	256	9	advertising	advertising	NOUN
absel-1294	256	10	works	work	VERB
absel-1294	256	11	a	a	DET
absel-1294	256	12	planning	planning	NOUN
absel-1294	256	13	model	model	NOUN
absel-1294	256	14	revisited	revisit	VERB
absel-1294	256	15	,	,	PUNCT
absel-1294	256	16	”	"	PUNCT
absel-1294	256	17	journal	journal	NOUN
absel-1294	256	18	of	of	ADP
absel-1294	256	19	advertising	advertising	NOUN
absel-1294	256	20	research	research	NOUN
absel-1294	256	21	26:1	26:1	NUM
absel-1294	256	22	(	(	PUNCT
absel-1294	256	23	february	february	PROPN
absel-1294	256	24	)	)	PUNCT
absel-1294	256	25	,	,	PUNCT
absel-1294	256	26	27	27	NUM
absel-1294	256	27	-	-	SYM
absel-1294	256	28	33	33	NUM
absel-1294	256	29	.	.	PUNCT
absel-1294	257	1	wells	wells	PROPN
absel-1294	257	2	,	,	PUNCT
absel-1294	257	3	william	william	PROPN
absel-1294	257	4	d.	d.	PROPN
absel-1294	257	5	(	(	PUNCT
absel-1294	257	6	1	1	NUM
absel-1294	257	7	989	989	NUM
absel-1294	257	8	)	)	PUNCT
absel-1294	257	9	.	.	PUNCT
absel-1294	258	1	“	"	PUNCT
absel-1294	258	2	lectures	lecture	NOUN
absel-1294	258	3	and	and	CCONJ
absel-1294	258	4	dramas	drama	NOUN
absel-1294	258	5	,	,	PUNCT
absel-1294	258	6	”	"	PUNCT
absel-1294	258	7	in	in	ADP
absel-1294	258	8	patricia	patricia	PROPN
absel-1294	258	9	cafferata	cafferata	PROPN
absel-1294	258	10	and	and	CCONJ
absel-1294	258	11	alice	alice	PROPN
absel-1294	258	12	tybout	tybout	PROPN
absel-1294	258	13	(	(	PUNCT
absel-1294	258	14	ads	ad	NOUN
absel-1294	258	15	)	)	PUNCT
absel-1294	258	16	,	,	PUNCT
absel-1294	258	17	cognitive	cognitive	ADJ
absel-1294	258	18	and	and	CCONJ
absel-1294	258	19	affective	affective	ADJ
absel-1294	258	20	responses	response	NOUN
absel-1294	258	21	to	to	ADP
absel-1294	258	22	advertising	advertising	NOUN
absel-1294	258	23	.	.	PUNCT
absel-1294	259	1	lexington	lexington	PROPN
absel-1294	259	2	,	,	PUNCT
absel-1294	259	3	ma	ma	PROPN
absel-1294	259	4	:	:	PUNCT
absel-1294	259	5	lexington	lexington	PROPN
absel-1294	259	6	books	book	NOUN
absel-1294	259	7	.	.	PUNCT
absel-1294	260	1	table	table	NOUN
absel-1294	260	2	of	of	ADP
absel-1294	260	3	contents	content	NOUN
absel-1294	260	4	volume	volume	NOUN
absel-1294	260	5	21	21	NUM
absel-1294	260	6	,	,	PUNCT
absel-1294	260	7	1994	1994	NUM
absel-1294	260	8	absel	absel	NOUN
absel-1294	260	9	:	:	PUNCT
absel-1294	260	10	the	the	DET
absel-1294	260	11	way	way	NOUN
absel-1294	260	12	we	we	PRON
absel-1294	260	13	were	be	AUX
absel-1294	260	14	and	and	CCONJ
absel-1294	260	15	need	need	VERB
absel-1294	260	16	to	to	PART
absel-1294	260	17	be	be	AUX
absel-1294	260	18	the	the	DET
absel-1294	260	19	intellectual	intellectual	ADJ
absel-1294	260	20	structure	structure	NOUN
absel-1294	260	21	of	of	ADP
absel-1294	260	22	absel	absel	NOUN
absel-1294	260	23	:	:	PUNCT
absel-1294	260	24	a	a	DET
absel-1294	260	25	bibliometeic	bibliometeic	ADJ
absel-1294	260	26	study	study	NOUN
absel-1294	260	27	of	of	ADP
absel-1294	260	28	author	author	NOUN
absel-1294	260	29	cocitatons	cocitaton	NOUN
absel-1294	260	30	over	over	ADP
absel-1294	260	31	time	time	NOUN
absel-1294	260	32	activity	activity	NOUN
absel-1294	260	33	-	-	PUNCT
absel-1294	260	34	driven	drive	VERB
absel-1294	260	35	time	time	NOUN
absel-1294	260	36	in	in	ADP
absel-1294	260	37	computerized	computerized	ADJ
absel-1294	260	38	gaming	gaming	NOUN
absel-1294	260	39	simulations	simulation	NOUN
absel-1294	260	40	an	an	DET
absel-1294	260	41	assessment	assessment	NOUN
absel-1294	260	42	framework	framework	NOUN
absel-1294	260	43	for	for	ADP
absel-1294	260	44	determing	determe	VERB
absel-1294	260	45	the	the	DET
absel-1294	260	46	effectiveness	effectiveness	NOUN
absel-1294	260	47	of	of	ADP
absel-1294	260	48	total	total	ADJ
absel-1294	260	49	enterprise	enterprise	NOUN
absel-1294	260	50	simulations	simulation	NOUN
absel-1294	260	51	attributes	attribute	NOUN
absel-1294	260	52	of	of	ADP
absel-1294	260	53	learning	learn	VERB
absel-1294	260	54	organizations	organization	NOUN
absel-1294	260	55	:	:	PUNCT
absel-1294	260	56	simulating	simulate	VERB
absel-1294	260	57	the	the	DET
absel-1294	260	58	relationships	relationship	NOUN
absel-1294	260	59	business	business	NOUN
absel-1294	260	60	policy	policy	NOUN
absel-1294	260	61	/	/	SYM
absel-1294	260	62	strategy	strategy	NOUN
absel-1294	260	63	case	case	NOUN
absel-1294	260	64	extension	extension	NOUN
absel-1294	260	65	using	use	VERB
absel-1294	260	66	pro	pro	ADJ
absel-1294	260	67	-	-	ADJ
absel-1294	260	68	forma	forma	ADJ
absel-1294	260	69	planning	planning	NOUN
absel-1294	260	70	:	:	PUNCT
absel-1294	260	71	a	a	DET
absel-1294	260	72	computer	computer	NOUN
absel-1294	260	73	based	base	VERB
absel-1294	260	74	model	model	NOUN
absel-1294	260	75	complexity	complexity	NOUN
absel-1294	260	76	:	:	PUNCT
absel-1294	260	77	is	be	AUX
absel-1294	260	78	it	it	PRON
absel-1294	260	79	really	really	ADV
absel-1294	260	80	that	that	PRON
absel-1294	260	81	simple	simple	ADJ
absel-1294	260	82	?	?	PUNCT
absel-1294	261	1	a	a	DET
absel-1294	261	2	random	random	ADJ
absel-1294	261	3	-	-	PUNCT
absel-1294	261	4	strategy	strategy	NOUN
absel-1294	261	5	criterion	criterion	NOUN
absel-1294	261	6	for	for	ADP
absel-1294	261	7	validity	validity	NOUN
absel-1294	261	8	of	of	ADP
absel-1294	261	9	simulation	simulation	NOUN
absel-1294	261	10	game	game	NOUN
absel-1294	261	11	participation	participation	NOUN
absel-1294	261	12	enhancing	enhance	VERB
absel-1294	261	13	a	a	DET
absel-1294	261	14	computer	computer	NOUN
absel-1294	261	15	simulation	simulation	NOUN
absel-1294	261	16	with	with	ADP
absel-1294	261	17	a	a	DET
absel-1294	261	18	structured	structured	ADJ
absel-1294	261	19	reporting	reporting	NOUN
absel-1294	261	20	environment	environment	NOUN
absel-1294	261	21	experiencing	experience	VERB
absel-1294	261	22	a	a	DET
absel-1294	261	23	foreign	foreign	ADJ
absel-1294	261	24	culture	culture	NOUN
absel-1294	261	25	:	:	PUNCT
absel-1294	261	26	a	a	DET
absel-1294	261	27	cross	cross	ADJ
absel-1294	261	28	-	-	ADJ
absel-1294	261	29	cultural	cultural	ADJ
absel-1294	261	30	simulation	simulation	NOUN
absel-1294	261	31	group	group	NOUN
absel-1294	261	32	cognitive	cognitive	ADJ
absel-1294	261	33	style	style	NOUN
absel-1294	261	34	and	and	CCONJ
absel-1294	261	35	computerphobia	computerphobia	NOUN
absel-1294	261	36	in	in	ADP
absel-1294	261	37	functional	functional	ADJ
absel-1294	261	38	business	business	NOUN
absel-1294	261	39	simulations	simulation	NOUN
absel-1294	261	40	human	human	ADJ
absel-1294	261	41	issues	issue	NOUN
absel-1294	261	42	in	in	ADP
absel-1294	261	43	technology	technology	NOUN
absel-1294	261	44	implementation	implementation	NOUN
absel-1294	261	45	management	management	NOUN
absel-1294	261	46	simulator	simulator	NOUN
absel-1294	261	47	incorporating	incorporate	VERB
absel-1294	261	48	advertising	advertising	NOUN
absel-1294	261	49	strategy	strategy	NOUN
absel-1294	261	50	into	into	ADP
absel-1294	261	51	computer	computer	NOUN
absel-1294	261	52	-	-	PUNCT
absel-1294	261	53	based	base	VERB
absel-1294	261	54	business	business	NOUN
absel-1294	261	55	simulations	simulation	NOUN
absel-1294	261	56	:	:	PUNCT
absel-1294	261	57	a	a	DET
absel-1294	261	58	validation	validation	NOUN
absel-1294	261	59	study	study	NOUN
absel-1294	261	60	increasing	increase	VERB
absel-1294	261	61	the	the	DET
absel-1294	261	62	effectiveness	effectiveness	NOUN
absel-1294	261	63	of	of	ADP
absel-1294	261	64	performance	performance	NOUN
absel-1294	261	65	evaluation	evaluation	NOUN
absel-1294	261	66	through	through	ADP
absel-1294	261	67	the	the	DET
absel-1294	261	68	design	design	NOUN
absel-1294	261	69	and	and	CCONJ
absel-1294	261	70	development	development	NOUN
absel-1294	261	71	of	of	ADP
absel-1294	261	72	realistic	realistic	ADJ
absel-1294	261	73	finance	finance	NOUN
absel-1294	261	74	algorithms	algorithm	VERB
absel-1294	261	75	the	the	DET
absel-1294	261	76	packer	packer	NOUN
absel-1294	261	77	-	-	PUNCT
absel-1294	261	78	feeder	feeder	NOUN
absel-1294	261	79	game	game	NOUN
absel-1294	261	80	:	:	PUNCT
absel-1294	261	81	a	a	DET
absel-1294	261	82	commodity	commodity	NOUN
absel-1294	261	83	market	market	NOUN
absel-1294	261	84	simulator	simulator	NOUN
absel-1294	261	85	relationships	relationship	NOUN
absel-1294	261	86	between	between	ADP
absel-1294	261	87	r&d	r&d	NOUN
absel-1294	261	88	and	and	CCONJ
absel-1294	261	89	profitability	profitability	NOUN
absel-1294	261	90	:	:	PUNCT
absel-1294	261	91	an	an	DET
absel-1294	261	92	exploratory	exploratory	ADJ
absel-1294	261	93	comparison	comparison	NOUN
absel-1294	261	94	of	of	ADP
absel-1294	261	95	two	two	NUM
absel-1294	261	96	business	business	NOUN
absel-1294	261	97	simulations	simulation	NOUN
absel-1294	261	98	with	with	ADP
absel-1294	261	99	two	two	NUM
absel-1294	261	100	real	real	ADJ
absel-1294	261	101	-	-	PUNCT
absel-1294	261	102	world	world	NOUN
absel-1294	261	103	,	,	PUNCT
absel-1294	261	104	technology	technology	NOUN
absel-1294	261	105	intensive	intensive	ADJ
absel-1294	261	106	industries	industry	NOUN
absel-1294	261	107	simulation	simulation	NOUN
absel-1294	261	108	of	of	ADP
absel-1294	261	109	the	the	DET
absel-1294	261	110	predictive	predictive	ADJ
absel-1294	261	111	value	value	NOUN
absel-1294	261	112	of	of	ADP
absel-1294	261	113	mammography	mammography	NOUN
absel-1294	261	114	simulation	simulation	NOUN
absel-1294	261	115	performance	performance	NOUN
absel-1294	261	116	and	and	CCONJ
absel-1294	261	117	learning	learn	VERB
absel-1294	261	118	revisited	revisit	VERB
absel-1294	261	119	strange	strange	ADJ
absel-1294	261	120	bedfellows	bedfellow	NOUN
absel-1294	261	121	:	:	PUNCT
absel-1294	261	122	competency	competency	NOUN
absel-1294	261	123	models	model	NOUN
absel-1294	261	124	and	and	CCONJ
absel-1294	261	125	acbsp	acbsp	NOUN
absel-1294	261	126	accreditation	accreditation	NOUN
absel-1294	261	127	standards	standard	NOUN
absel-1294	261	128	using	use	VERB
absel-1294	261	129	a	a	DET
absel-1294	261	130	business	business	NOUN
absel-1294	261	131	simulation	simulation	NOUN
absel-1294	261	132	to	to	PART
absel-1294	261	133	study	study	VERB
absel-1294	261	134	the	the	DET
absel-1294	261	135	determinants	determinant	NOUN
absel-1294	261	136	of	of	ADP
absel-1294	261	137	ethical	ethical	ADJ
absel-1294	261	138	behavior	behavior	NOUN
absel-1294	261	139	what	what	PRON
absel-1294	261	140	simulation	simulation	NOUN
absel-1294	261	141	users	user	NOUN
absel-1294	261	142	think	think	VERB
absel-1294	261	143	players	player	NOUN
absel-1294	261	144	should	should	AUX
absel-1294	261	145	be	be	AUX
absel-1294	261	146	learning	learn	VERB
absel-1294	261	147	from	from	ADP
absel-1294	261	148	the	the	DET
absel-1294	261	149	simulations	simulation	NOUN
absel-1294	261	150	ada	ada	PROPN
absel-1294	261	151	and	and	CCONJ
absel-1294	261	152	its	its	PRON
absel-1294	261	153	implications	implication	NOUN
absel-1294	261	154	for	for	ADP
absel-1294	261	155	experiential	experiential	ADJ
absel-1294	261	156	training	training	NOUN
absel-1294	261	157	boss/	boss/	NUM
absel-1294	261	158	subordinate	subordinate	ADJ
absel-1294	261	159	perceptions	perception	NOUN
absel-1294	261	160	of	of	ADP
absel-1294	261	161	instrumental	instrumental	ADJ
absel-1294	261	162	and	and	CCONJ
absel-1294	261	163	supportive	supportive	ADJ
absel-1294	261	164	leadership	leadership	NOUN
absel-1294	261	165	behaviors	behavior	NOUN
absel-1294	261	166	in	in	ADP
absel-1294	261	167	relation	relation	NOUN
absel-1294	261	168	to	to	ADP
absel-1294	261	169	myers	myers	PROPN
absel-1294	261	170	-	-	PUNCT
absel-1294	261	171	briggs	briggs	PROPN
absel-1294	261	172	thinking	thinking	NOUN
absel-1294	261	173	type	type	NOUN
absel-1294	261	174	cluster	cluster	NOUN
absel-1294	261	175	analyses	analysis	NOUN
absel-1294	261	176	of	of	ADP
absel-1294	261	177	american	american	ADJ
absel-1294	261	178	universities	university	NOUN
absel-1294	261	179	'	'	PART
absel-1294	261	180	business	business	NOUN
absel-1294	261	181	core	core	NOUN
absel-1294	261	182	curricula	curricula	NOUN
absel-1294	261	183	structures	structure	NOUN
absel-1294	261	184	utilized	utilize	VERB
absel-1294	261	185	to	to	PART
absel-1294	261	186	satisfy	satisfy	VERB
absel-1294	261	187	fifteen	fifteen	NUM
absel-1294	261	188	curriculum	curriculum	NOUN
absel-1294	261	189	areas	area	NOUN
absel-1294	261	190	cooperative	cooperative	ADJ
absel-1294	261	191	learning	learning	NOUN
absel-1294	261	192	or	or	CCONJ
absel-1294	261	193	learning	learn	VERB
absel-1294	261	194	to	to	PART
absel-1294	261	195	cooperate	cooperate	VERB
absel-1294	261	196	experiential	experiential	ADJ
absel-1294	261	197	learning	learning	NOUN
absel-1294	261	198	:	:	PUNCT
absel-1294	261	199	constraining	constrain	VERB
absel-1294	261	200	students	student	NOUN
absel-1294	261	201	with	with	ADP
absel-1294	261	202	time	time	NOUN
absel-1294	261	203	budgets	budget	NOUN
absel-1294	261	204	how	how	SCONJ
absel-1294	261	205	different	different	ADJ
absel-1294	261	206	workplace	workplace	NOUN
absel-1294	261	207	experiences	experience	NOUN
absel-1294	261	208	affect	affect	VERB
absel-1294	261	209	different	different	ADJ
absel-1294	261	210	worker	worker	NOUN
absel-1294	261	211	values	value	VERB
absel-1294	261	212	implications	implication	NOUN
absel-1294	261	213	of	of	ADP
absel-1294	261	214	the	the	DET
absel-1294	261	215	trend	trend	NOUN
absel-1294	261	216	toward	toward	ADP
absel-1294	261	217	relationship	relationship	NOUN
absel-1294	261	218	marketing	marketing	NOUN
absel-1294	261	219	for	for	ADP
absel-1294	261	220	experiential	experiential	ADJ
absel-1294	261	221	learning	learn	VERB
absel-1294	261	222	the	the	DET
absel-1294	261	223	increasing	increase	VERB
absel-1294	261	224	cultural	cultural	ADJ
absel-1294	261	225	diversity	diversity	NOUN
absel-1294	261	226	of	of	ADP
absel-1294	261	227	the	the	DET
absel-1294	261	228	american	american	PROPN
absel-1294	261	229	workforce	workforce	PROPN
absel-1294	261	230	:	:	PUNCT
absel-1294	261	231	management	management	NOUN
absel-1294	261	232	's	's	PART
absel-1294	261	233	challenge	challenge	NOUN
absel-1294	261	234	of	of	ADP
absel-1294	261	235	the	the	DET
absel-1294	261	236	21st	21st	ADJ
absel-1294	261	237	century	century	NOUN
absel-1294	261	238	information	information	NOUN
absel-1294	261	239	and	and	CCONJ
absel-1294	261	240	uncertainty	uncertainty	NOUN
absel-1294	261	241	as	as	ADP
absel-1294	261	242	strange	strange	ADJ
absel-1294	261	243	bedfellows	bedfellow	NOUN
absel-1294	261	244	:	:	PUNCT
absel-1294	261	245	a	a	DET
absel-1294	261	246	model	model	NOUN
absel-1294	261	247	and	and	CCONJ
absel-1294	261	248	experiential	experiential	ADJ
absel-1294	261	249	exercises	exercise	NOUN
absel-1294	261	250	leadership	leadership	NOUN
absel-1294	261	251	as	as	ADP
absel-1294	261	252	a	a	DET
absel-1294	261	253	medium	medium	NOUN
absel-1294	261	254	:	:	PUNCT
absel-1294	261	255	it	it	PRON
absel-1294	261	256	's	be	AUX
absel-1294	261	257	emergence	emergence	NOUN
absel-1294	261	258	and	and	CCONJ
absel-1294	261	259	effect	effect	NOUN
absel-1294	261	260	on	on	ADP
absel-1294	261	261	performance	performance	NOUN
absel-1294	261	262	in	in	ADP
absel-1294	261	263	small	small	ADJ
absel-1294	261	264	leaderless	leaderless	ADJ
absel-1294	261	265	groups	group	NOUN
absel-1294	261	266	speed	speed	VERB
absel-1294	261	267	,	,	PUNCT
absel-1294	261	268	depth	depth	NOUN
absel-1294	261	269	,	,	PUNCT
absel-1294	261	270	and	and	CCONJ
absel-1294	261	271	breadth	breadth	NOUN
absel-1294	261	272	:	:	PUNCT
absel-1294	261	273	assessing	assess	VERB
absel-1294	261	274	learning	learn	VERB
absel-1294	261	275	in	in	ADP
absel-1294	261	276	learning	learn	VERB
absel-1294	261	277	organizations	organization	NOUN
absel-1294	261	278	teaching	teach	VERB
absel-1294	261	279	strategic	strategic	ADJ
absel-1294	261	280	planning	planning	NOUN
absel-1294	261	281	,	,	PUNCT
absel-1294	261	282	problem	problem	NOUN
absel-1294	261	283	solving	solving	NOUN
absel-1294	261	284	,	,	PUNCT
absel-1294	261	285	and	and	CCONJ
absel-1294	261	286	decision	decision	NOUN
absel-1294	261	287	making	make	VERB
absel-1294	261	288	with	with	ADP
absel-1294	261	289	envisionary	envisionary	ADJ
absel-1294	261	290	experiential	experiential	ADJ
absel-1294	261	291	exercises	exercise	NOUN
absel-1294	261	292	validating	validate	VERB
absel-1294	261	293	an	an	DET
absel-1294	261	294	instrument	instrument	NOUN
absel-1294	261	295	for	for	ADP
absel-1294	261	296	student	student	NOUN
absel-1294	261	297	evaluation	evaluation	NOUN
absel-1294	261	298	of	of	ADP
absel-1294	261	299	teachers	teacher	NOUN
absel-1294	261	300	:	:	PUNCT
absel-1294	261	301	some	some	PRON
absel-1294	261	302	noteworthy	noteworthy	ADJ
absel-1294	261	303	by	by	ADP
absel-1294	261	304	-	-	PUNCT
absel-1294	261	305	products	product	NOUN
absel-1294	261	306	do	do	AUX
absel-1294	261	307	n't	not	PART
absel-1294	261	308	teach	teach	VERB
absel-1294	261	309	ethics	ethic	NOUN
absel-1294	261	310	to	to	ADP
absel-1294	261	311	business	business	NOUN
absel-1294	261	312	students	student	NOUN
absel-1294	261	313	emotional	emotional	ADJ
absel-1294	261	314	reactions	reaction	NOUN
absel-1294	261	315	toward	toward	ADP
absel-1294	261	316	a	a	DET
absel-1294	261	317	simulated	simulated	ADJ
absel-1294	261	318	layoff	layoff	NOUN
absel-1294	261	319	:	:	PUNCT
absel-1294	261	320	before	before	SCONJ
absel-1294	261	321	and	and	CCONJ
absel-1294	261	322	after	after	ADP
absel-1294	261	323	the	the	DET
absel-1294	261	324	manipulation	manipulation	NOUN
absel-1294	261	325	enhancing	enhance	VERB
absel-1294	261	326	communication	communication	NOUN
absel-1294	261	327	using	use	VERB
absel-1294	261	328	a	a	DET
absel-1294	261	329	presentation	presentation	NOUN
absel-1294	261	330	package	package	NOUN
absel-1294	261	331	implementing	implement	VERB
absel-1294	261	332	marketing	marketing	NOUN
absel-1294	261	333	policies	policy	NOUN
absel-1294	261	334	through	through	ADP
absel-1294	261	335	a	a	DET
absel-1294	261	336	business	business	NOUN
absel-1294	261	337	management	management	NOUN
absel-1294	261	338	simulation	simulation	NOUN
absel-1294	261	339	integrating	integrate	VERB
absel-1294	261	340	action	action	NOUN
absel-1294	261	341	-	-	PUNCT
absel-1294	261	342	based	base	VERB
absel-1294	261	343	learning	learning	NOUN
absel-1294	261	344	into	into	ADP
absel-1294	261	345	executive	executive	ADJ
absel-1294	261	346	development	development	NOUN
absel-1294	261	347	programs	program	NOUN
absel-1294	261	348	on	on	ADP
absel-1294	261	349	the	the	DET
absel-1294	261	350	validity	validity	NOUN
absel-1294	261	351	of	of	ADP
absel-1294	261	352	using	use	VERB
absel-1294	261	353	the	the	DET
absel-1294	261	354	microsegmentation	microsegmentation	NOUN
absel-1294	261	355	principle	principle	NOUN
absel-1294	261	356	in	in	ADP
absel-1294	261	357	media	medium	NOUN
absel-1294	261	358	simulationsm	simulationsm	NOUN
absel-1294	261	359	participatory	participatory	NOUN
absel-1294	261	360	systems	system	NOUN
absel-1294	261	361	analysis	analysis	VERB
absel-1294	261	362	some	some	DET
absel-1294	261	363	relationships	relationship	NOUN
absel-1294	261	364	between	between	ADP
absel-1294	261	365	cultural	cultural	ADJ
absel-1294	261	366	,	,	PUNCT
absel-1294	261	367	organizational	organizational	ADJ
absel-1294	261	368	,	,	PUNCT
absel-1294	261	369	and	and	CCONJ
absel-1294	261	370	educational	educational	ADJ
absel-1294	261	371	experience	experience	NOUN
absel-1294	261	372	and	and	CCONJ
absel-1294	261	373	perceptions	perception	NOUN
absel-1294	261	374	of	of	ADP
absel-1294	261	375	influence	influence	NOUN
absel-1294	261	376	the	the	DET
absel-1294	261	377	use	use	NOUN
absel-1294	261	378	of	of	ADP
absel-1294	261	379	decision	decision	NOUN
absel-1294	261	380	support	support	NOUN
absel-1294	261	381	systems	system	NOUN
absel-1294	261	382	with	with	ADP
absel-1294	261	383	a	a	DET
absel-1294	261	384	marketing	marketing	NOUN
absel-1294	261	385	simulation	simulation	NOUN
absel-1294	261	386	:	:	PUNCT
absel-1294	261	387	the	the	DET
absel-1294	261	388	future	future	NOUN
absel-1294	261	389	is	be	AUX
absel-1294	261	390	now	now	ADV
absel-1294	261	391	astute	astute	ADJ
absel-1294	261	392	business	business	NOUN
absel-1294	261	393	policy	policy	NOUN
absel-1294	261	394	:	:	PUNCT
absel-1294	261	395	a	a	DET
absel-1294	261	396	simulation	simulation	NOUN
absel-1294	261	397	of	of	ADP
absel-1294	261	398	the	the	DET
absel-1294	261	399	automobile	automobile	NOUN
absel-1294	261	400	industry	industry	NOUN
absel-1294	261	401	the	the	DET
absel-1294	261	402	business	business	NOUN
absel-1294	261	403	policy	policy	NOUN
absel-1294	261	404	game	game	PROPN
absel-1294	261	405	ceo	ceo	PROPN
absel-1294	261	406	ii	ii	PROPN
absel-1294	261	407	:	:	PUNCT
absel-1294	261	408	a	a	DET
absel-1294	261	409	gaming	gaming	NOUN
absel-1294	261	410	simulation	simulation	NOUN
absel-1294	261	411	for	for	ADP
absel-1294	261	412	assessment	assessment	NOUN
absel-1294	261	413	computer	computer	NOUN
absel-1294	261	414	paced	pace	VERB
absel-1294	261	415	project	project	NOUN
absel-1294	261	416	management	management	NOUN
absel-1294	261	417	simulation	simulation	NOUN
absel-1294	261	418	computerized	computerize	VERB
absel-1294	261	419	tutor	tutor	NOUN
absel-1294	261	420	support	support	NOUN
absel-1294	261	421	systems	system	NOUN
absel-1294	261	422	deal	deal	PROPN
absel-1294	261	423	&	&	CCONJ
absel-1294	261	424	geo	geo	PROPN
absel-1294	261	425	:	:	PUNCT
absel-1294	261	426	progressively	progressively	ADV
absel-1294	261	427	integrating	integrate	VERB
absel-1294	261	428	gaming	gaming	NOUN
absel-1294	261	429	simulations	simulation	NOUN
absel-1294	261	430	for	for	ADP
absel-1294	261	431	entrepreneurship	entrepreneurship	NOUN
absel-1294	261	432	and	and	CCONJ
absel-1294	261	433	international	international	ADJ
absel-1294	261	434	business	business	NOUN
absel-1294	261	435	an	an	DET
absel-1294	261	436	interactive	interactive	ADJ
absel-1294	261	437	simulation	simulation	NOUN
absel-1294	261	438	game	game	NOUN
absel-1294	261	439	for	for	ADP
absel-1294	261	440	competitive	competitive	ADJ
absel-1294	261	441	decision	decision	NOUN
absel-1294	261	442	-	-	PUNCT
absel-1294	261	443	making	make	VERB
absel-1294	261	444	international	international	ADJ
absel-1294	261	445	operations	operation	NOUN
absel-1294	261	446	simulation	simulation	NOUN
absel-1294	261	447	/	/	SYM
absel-1294	261	448	mark	mark	PROPN
absel-1294	261	449	2000	2000	NUM
absel-1294	261	450	(	(	PUNCT
absel-1294	261	451	intopia	intopia	NOUN
absel-1294	261	452	)	)	PUNCT
absel-1294	261	453	multimedia	multimedia	NOUN
absel-1294	261	454	simulation	simulation	NOUN
absel-1294	261	455	cuts	cut	VERB
absel-1294	261	456	training	training	NOUN
absel-1294	261	457	costs	cost	NOUN
absel-1294	261	458	for	for	ADP
absel-1294	261	459	anderson	anderson	PROPN
absel-1294	261	460	consulting	consulting	NOUN
absel-1294	261	461	concepts	concept	NOUN
absel-1294	261	462	of	of	ADP
absel-1294	261	463	total	total	ADJ
absel-1294	261	464	quality	quality	NOUN
absel-1294	261	465	management	management	NOUN
absel-1294	261	466	:	:	PUNCT
absel-1294	261	467	an	an	DET
absel-1294	261	468	active	active	ADJ
absel-1294	261	469	learning	learning	NOUN
absel-1294	261	470	exercise	exercise	NOUN
absel-1294	261	471	cooperative	cooperative	ADJ
absel-1294	261	472	learning	learning	NOUN
absel-1294	261	473	:	:	PUNCT
absel-1294	261	474	the	the	DET
absel-1294	261	475	extended	extended	ADJ
absel-1294	261	476	jigsaw	jigsaw	NOUN
absel-1294	261	477	managing	manage	VERB
absel-1294	261	478	diversity	diversity	NOUN
absel-1294	261	479	--	--	PUNCT
absel-1294	261	480	values	value	NOUN
absel-1294	261	481	and	and	CCONJ
absel-1294	261	482	attitudes	attitude	NOUN
absel-1294	261	483	:	:	PUNCT
absel-1294	261	484	an	an	DET
absel-1294	261	485	experiential	experiential	ADJ
absel-1294	261	486	exercise	exercise	NOUN
absel-1294	261	487	in	in	ADP
absel-1294	261	488	awareness	awareness	NOUN
absel-1294	261	489	navigating	navigate	VERB
absel-1294	261	490	the	the	DET
absel-1294	261	491	shoals	shoal	NOUN
absel-1294	261	492	of	of	ADP
absel-1294	261	493	international	international	ADJ
absel-1294	261	494	management	management	NOUN
absel-1294	261	495	development	development	NOUN
absel-1294	261	496	evaluating	evaluate	VERB
absel-1294	261	497	student	student	NOUN
absel-1294	261	498	performance	performance	NOUN
absel-1294	261	499	in	in	ADP
absel-1294	261	500	the	the	DET
absel-1294	261	501	use	use	NOUN
absel-1294	261	502	of	of	ADP
absel-1294	261	503	computer	computer	NOUN
absel-1294	261	504	simulation	simulation	NOUN
absel-1294	261	505	entrepreneurial	entrepreneurial	PROPN
absel-1294	261	506	simulation	simulation	PROPN
absel-1294	261	507	program	program	NOUN