id	sid	tid	token	lemma	pos
absel-1565	1	1	cadplan	cadplan	NOUN
absel-1565	1	2	:	:	PUNCT
absel-1565	1	3	a	a	DET
absel-1565	1	4	simulation	simulation	NOUN
absel-1565	1	5	for	for	ADP
absel-1565	1	6	comparative	comparative	ADJ
absel-1565	1	7	advertising	advertising	NOUN
absel-1565	1	8	developments	development	NOUN
absel-1565	1	9	in	in	ADP
absel-1565	1	10	business	business	NOUN
absel-1565	1	11	simulation	simulation	NOUN
absel-1565	1	12	&	&	CCONJ
absel-1565	1	13	experiential	experiential	ADJ
absel-1565	1	14	exercises	exercise	NOUN
absel-1565	1	15	,	,	PUNCT
absel-1565	1	16	volume	volume	VERB
absel-1565	1	17	20,1993	20,1993	NUM
absel-1565	1	18	124	124	NUM
absel-1565	1	19	cadplan	cadplan	NOUN
absel-1565	1	20	:	:	PUNCT
absel-1565	1	21	a	a	DET
absel-1565	1	22	simulation	simulation	NOUN
absel-1565	1	23	for	for	ADP
absel-1565	1	24	comparative	comparative	ADJ
absel-1565	1	25	advertising	advertising	NOUN
absel-1565	1	26	nimish	nimish	PROPN
absel-1565	1	27	gandhi	gandhi	PROPN
absel-1565	1	28	,	,	PUNCT
absel-1565	1	29	bradley	bradley	PROPN
absel-1565	1	30	university	university	PROPN
absel-1565	1	31	abstract	abstract	NOUN
absel-1565	1	32	this	this	DET
absel-1565	1	33	paper	paper	NOUN
absel-1565	1	34	describes	describe	VERB
absel-1565	1	35	an	an	DET
absel-1565	1	36	attempt	attempt	NOUN
absel-1565	1	37	to	to	PART
absel-1565	1	38	provide	provide	VERB
absel-1565	1	39	advertising	advertising	NOUN
absel-1565	1	40	professionals	professional	NOUN
absel-1565	1	41	an	an	DET
absel-1565	1	42	opportunity	opportunity	NOUN
absel-1565	1	43	to	to	PART
absel-1565	1	44	determine	determine	VERB
absel-1565	1	45	a	a	DET
absel-1565	1	46	format	format	NOUN
absel-1565	1	47	of	of	ADP
absel-1565	1	48	advertisements	advertisement	NOUN
absel-1565	1	49	by	by	ADP
absel-1565	1	50	a	a	DET
absel-1565	1	51	simulation	simulation	NOUN
absel-1565	1	52	called	call	VERB
absel-1565	1	53	cadplan	cadplan	NOUN
absel-1565	1	54	.	.	PUNCT
absel-1565	2	1	it	it	PRON
absel-1565	2	2	assists	assist	VERB
absel-1565	2	3	users	user	NOUN
absel-1565	2	4	in	in	ADP
absel-1565	2	5	selection	selection	NOUN
absel-1565	2	6	of	of	ADP
absel-1565	2	7	a	a	DET
absel-1565	2	8	comparative	comparative	ADJ
absel-1565	2	9	advertising	advertising	NOUN
absel-1565	2	10	format	format	NOUN
absel-1565	2	11	introduction	introduction	NOUN
absel-1565	2	12	creating	create	VERB
absel-1565	2	13	good	good	ADJ
absel-1565	2	14	advertisements	advertisement	NOUN
absel-1565	2	15	has	have	AUX
absel-1565	2	16	long	long	ADV
absel-1565	2	17	challenged	challenge	VERB
absel-1565	2	18	advertising	advertising	NOUN
absel-1565	2	19	professionals	professional	NOUN
absel-1565	2	20	because	because	SCONJ
absel-1565	2	21	of	of	ADP
absel-1565	2	22	the	the	DET
absel-1565	2	23	large	large	ADJ
absel-1565	2	24	variety	variety	NOUN
absel-1565	2	25	of	of	ADP
absel-1565	2	26	creative	creative	ADJ
absel-1565	2	27	options	option	NOUN
absel-1565	2	28	influencing	influence	VERB
absel-1565	2	29	the	the	DET
absel-1565	2	30	effectiveness	effectiveness	NOUN
absel-1565	2	31	of	of	ADP
absel-1565	2	32	advertisements	advertisement	NOUN
absel-1565	2	33	.	.	PUNCT
absel-1565	3	1	one	one	NUM
absel-1565	3	2	creative	creative	ADJ
absel-1565	3	3	option	option	NOUN
absel-1565	3	4	that	that	PRON
absel-1565	3	5	has	have	AUX
absel-1565	3	6	become	become	VERB
absel-1565	3	7	popular	popular	ADJ
absel-1565	3	8	among	among	ADP
absel-1565	3	9	advertisers	advertiser	NOUN
absel-1565	3	10	is	be	AUX
absel-1565	3	11	comparative	comparative	ADJ
absel-1565	3	12	advertising	advertising	NOUN
absel-1565	3	13	.	.	PUNCT
absel-1565	4	1	comparisons	comparison	NOUN
absel-1565	4	2	between	between	ADP
absel-1565	4	3	two	two	NUM
absel-1565	4	4	or	or	CCONJ
absel-1565	4	5	more	more	ADJ
absel-1565	4	6	brands	brand	NOUN
absel-1565	4	7	allows	allow	VERB
absel-1565	4	8	advertisers	advertiser	NOUN
absel-1565	4	9	to	to	PART
absel-1565	4	10	position	position	VERB
absel-1565	4	11	the	the	DET
absel-1565	4	12	sponsored	sponsor	VERB
absel-1565	4	13	brand	brand	NOUN
absel-1565	4	14	in	in	ADP
absel-1565	4	15	relation	relation	NOUN
absel-1565	4	16	to	to	ADP
absel-1565	4	17	the	the	DET
absel-1565	4	18	popular	popular	ADJ
absel-1565	4	19	,	,	PUNCT
absel-1565	4	20	compared	compare	VERB
absel-1565	4	21	brand	brand	NOUN
absel-1565	4	22	.	.	PUNCT
absel-1565	5	1	however	however	ADV
absel-1565	5	2	,	,	PUNCT
absel-1565	5	3	such	such	ADJ
absel-1565	5	4	advertising	advertising	NOUN
absel-1565	5	5	is	be	AUX
absel-1565	5	6	generally	generally	ADV
absel-1565	5	7	not	not	PART
absel-1565	5	8	received	receive	VERB
absel-1565	5	9	favorably	favorably	ADV
absel-1565	5	10	by	by	ADP
absel-1565	5	11	audiences	audience	NOUN
absel-1565	5	12	.	.	PUNCT
absel-1565	6	1	indeed	indeed	ADV
absel-1565	6	2	,	,	PUNCT
absel-1565	6	3	several	several	ADJ
absel-1565	6	4	studies	study	NOUN
absel-1565	6	5	have	have	AUX
absel-1565	6	6	reported	report	VERB
absel-1565	6	7	unfavorable	unfavorable	ADJ
absel-1565	6	8	effects	effect	NOUN
absel-1565	6	9	of	of	ADP
absel-1565	6	10	comparative	comparative	ADJ
absel-1565	6	11	advertising	advertising	NOUN
absel-1565	6	12	(	(	PUNCT
absel-1565	6	13	e.g.	e.g.	ADV
absel-1565	6	14	,	,	PUNCT
absel-1565	6	15	shimp	shimp	ADJ
absel-1565	6	16	and	and	CCONJ
absel-1565	6	17	dyer	dyer	NOUN
absel-1565	6	18	1	1	NUM
absel-1565	6	19	978	978	NUM
absel-1565	6	20	;	;	PUNCT
absel-1565	6	21	wilson	wilson	PROPN
absel-1565	6	22	and	and	CCONJ
absel-1565	6	23	muderrisoglu	muderrisoglu	PROPN
absel-1565	6	24	1	1	NUM
absel-1565	6	25	980	980	NUM
absel-1565	6	26	)	)	PUNCT
absel-1565	6	27	.	.	PUNCT
absel-1565	7	1	because	because	SCONJ
absel-1565	7	2	of	of	ADP
absel-1565	7	3	the	the	DET
absel-1565	7	4	risks	risk	NOUN
absel-1565	7	5	associated	associate	VERB
absel-1565	7	6	with	with	ADP
absel-1565	7	7	comparative	comparative	ADJ
absel-1565	7	8	advertising	advertising	NOUN
absel-1565	7	9	.	.	PUNCT
absel-1565	8	1	it	it	PRON
absel-1565	8	2	would	would	AUX
absel-1565	8	3	be	be	AUX
absel-1565	8	4	prudent	prudent	ADJ
absel-1565	8	5	for	for	SCONJ
absel-1565	8	6	advertisers	advertiser	NOUN
absel-1565	8	7	to	to	PART
absel-1565	8	8	understand	understand	VERB
absel-1565	8	9	its	its	PRON
absel-1565	8	10	consequences	consequence	NOUN
absel-1565	8	11	prior	prior	ADV
absel-1565	8	12	to	to	ADP
absel-1565	8	13	undertaking	undertake	VERB
absel-1565	8	14	comparative	comparative	ADJ
absel-1565	8	15	advertising	advertising	NOUN
absel-1565	8	16	.	.	PUNCT
absel-1565	9	1	the	the	DET
absel-1565	9	2	purpose	purpose	NOUN
absel-1565	9	3	of	of	ADP
absel-1565	9	4	this	this	DET
absel-1565	9	5	paper	paper	NOUN
absel-1565	9	6	is	be	AUX
absel-1565	9	7	to	to	PART
absel-1565	9	8	explore	explore	VERB
absel-1565	9	9	an	an	DET
absel-1565	9	10	alternative	alternative	NOUN
absel-1565	9	11	that	that	PRON
absel-1565	9	12	would	would	AUX
absel-1565	9	13	enable	enable	VERB
absel-1565	9	14	an	an	DET
absel-1565	9	15	advertiser	advertiser	NOUN
absel-1565	9	16	comprehend	comprehend	VERB
absel-1565	9	17	the	the	DET
absel-1565	9	18	consequences	consequence	NOUN
absel-1565	9	19	of	of	ADP
absel-1565	9	20	comparative	comparative	ADJ
absel-1565	9	21	advertising	advertising	NOUN
absel-1565	9	22	.	.	PUNCT
absel-1565	10	1	first	first	ADV
absel-1565	10	2	,	,	PUNCT
absel-1565	10	3	the	the	DET
absel-1565	10	4	paper	paper	NOUN
absel-1565	10	5	presents	present	VERB
absel-1565	10	6	the	the	DET
absel-1565	10	7	background	background	NOUN
absel-1565	10	8	on	on	ADP
absel-1565	10	9	comparative	comparative	ADJ
absel-1565	10	10	advertising	advertising	NOUN
absel-1565	10	11	,	,	PUNCT
absel-1565	10	12	and	and	CCONJ
absel-1565	10	13	its	its	PRON
absel-1565	10	14	importance	importance	NOUN
absel-1565	10	15	in	in	ADP
absel-1565	10	16	advertising	advertising	NOUN
absel-1565	10	17	.	.	PUNCT
absel-1565	11	1	next	next	ADV
absel-1565	11	2	,	,	PUNCT
absel-1565	11	3	an	an	DET
absel-1565	11	4	alternative	alternative	NOUN
absel-1565	11	5	to	to	PART
absel-1565	11	6	enable	enable	VERB
absel-1565	11	7	advertising	advertising	NOUN
absel-1565	11	8	professionals	professional	NOUN
absel-1565	11	9	to	to	PART
absel-1565	11	10	gather	gather	VERB
absel-1565	11	11	an	an	DET
absel-1565	11	12	understanding	understanding	NOUN
absel-1565	11	13	regarding	regard	VERB
absel-1565	11	14	comparative	comparative	ADJ
absel-1565	11	15	advertising	advertising	NOUN
absel-1565	11	16	.	.	PUNCT
absel-1565	12	1	i.e.	i.e.	X
absel-1565	12	2	,	,	PUNCT
absel-1565	12	3	a	a	DET
absel-1565	12	4	simulation	simulation	NOUN
absel-1565	12	5	is	be	AUX
absel-1565	12	6	explored	explore	VERB
absel-1565	12	7	the	the	DET
absel-1565	12	8	paper	paper	NOUN
absel-1565	12	9	ends	end	VERB
absel-1565	12	10	with	with	ADP
absel-1565	12	11	a	a	DET
absel-1565	12	12	brief	brief	ADJ
absel-1565	12	13	discussion	discussion	NOUN
absel-1565	12	14	of	of	ADP
absel-1565	12	15	the	the	DET
absel-1565	12	16	simulation	simulation	NOUN
absel-1565	12	17	.	.	PUNCT
absel-1565	13	1	understanding	understand	VERB
absel-1565	13	2	comparative	comparative	ADJ
absel-1565	13	3	advertising	advertising	NOUN
absel-1565	13	4	prior	prior	ADV
absel-1565	13	5	to	to	ADP
absel-1565	13	6	exploring	explore	VERB
absel-1565	13	7	how	how	SCONJ
absel-1565	13	8	to	to	PART
absel-1565	13	9	determine	determine	VERB
absel-1565	13	10	an	an	DET
absel-1565	13	11	appropriate	appropriate	ADJ
absel-1565	13	12	format	format	NOUN
absel-1565	13	13	of	of	ADP
absel-1565	13	14	comparative	comparative	ADJ
absel-1565	13	15	advertising	advertising	NOUN
absel-1565	13	16	,	,	PUNCT
absel-1565	13	17	it	it	PRON
absel-1565	13	18	is	be	AUX
absel-1565	13	19	necessary	necessary	ADJ
absel-1565	13	20	to	to	PART
absel-1565	13	21	understand	understand	VERB
absel-1565	13	22	the	the	DET
absel-1565	13	23	phenomenon	phenomenon	NOUN
absel-1565	13	24	of	of	ADP
absel-1565	13	25	comparative	comparative	ADJ
absel-1565	13	26	advertising	advertising	NOUN
absel-1565	13	27	.	.	PUNCT
absel-1565	14	1	wilkie	wilkie	PROPN
absel-1565	14	2	and	and	CCONJ
absel-1565	14	3	farris	farris	PROPN
absel-1565	14	4	(	(	PUNCT
absel-1565	14	5	l	l	PROPN
absel-1565	14	6	975	975	NUM
absel-1565	14	7	)	)	PUNCT
absel-1565	14	8	defined	define	VERB
absel-1565	14	9	comparative	comparative	ADJ
absel-1565	14	10	advertising	advertising	NOUN
absel-1565	14	11	as	as	ADP
absel-1565	14	12	that	that	PRON
absel-1565	14	13	(	(	PUNCT
absel-1565	14	14	1	1	X
absel-1565	14	15	)	)	PUNCT
absel-1565	14	16	compares	compare	VERB
absel-1565	14	17	two	two	NUM
absel-1565	14	18	or	or	CCONJ
absel-1565	14	19	more	more	ADV
absel-1565	14	20	specifically	specifically	ADV
absel-1565	14	21	named	name	VERB
absel-1565	14	22	or	or	CCONJ
absel-1565	14	23	recognizably	recognizably	ADV
absel-1565	14	24	presented	present	VERB
absel-1565	14	25	brands	brand	NOUN
absel-1565	14	26	of	of	ADP
absel-1565	14	27	the	the	DET
absel-1565	14	28	same	same	ADJ
absel-1565	14	29	product	product	NOUN
absel-1565	14	30	or	or	CCONJ
absel-1565	14	31	service	service	NOUN
absel-1565	14	32	class	class	NOUN
absel-1565	14	33	.	.	PUNCT
absel-1565	15	1	and	and	CCONJ
absel-1565	15	2	(	(	PUNCT
absel-1565	15	3	2	2	X
absel-1565	15	4	)	)	PUNCT
absel-1565	15	5	makes	make	VERB
absel-1565	15	6	such	such	DET
absel-1565	15	7	a	a	DET
absel-1565	15	8	comparison	comparison	NOUN
absel-1565	15	9	in	in	ADP
absel-1565	15	10	terms	term	NOUN
absel-1565	15	11	of	of	ADP
absel-1565	15	12	one	one	NUM
absel-1565	15	13	or	or	CCONJ
absel-1565	15	14	more	more	ADV
absel-1565	15	15	specific	specific	ADJ
absel-1565	15	16	product	product	NOUN
absel-1565	15	17	or	or	CCONJ
absel-1565	15	18	service	service	NOUN
absel-1565	15	19	attributes	attribute	NOUN
absel-1565	15	20	.	.	PUNCT
absel-1565	16	1	the	the	DET
absel-1565	16	2	underlying	underlying	ADJ
absel-1565	16	3	principle	principle	NOUN
absel-1565	16	4	behind	behind	ADP
absel-1565	16	5	comparative	comparative	ADJ
absel-1565	16	6	advertising	advertising	NOUN
absel-1565	16	7	is	be	AUX
absel-1565	16	8	that	that	DET
absel-1565	16	9	explicit	explicit	ADJ
absel-1565	16	10	identification	identification	NOUN
absel-1565	16	11	of	of	ADP
absel-1565	16	12	a	a	DET
absel-1565	16	13	compared	compare	VERB
absel-1565	16	14	brand	brand	NOUN
absel-1565	16	15	would	would	AUX
absel-1565	16	16	provide	provide	VERB
absel-1565	16	17	consumers	consumer	NOUN
absel-1565	16	18	additional	additional	ADJ
absel-1565	16	19	information	information	NOUN
absel-1565	16	20	that	that	PRON
absel-1565	16	21	was	be	AUX
absel-1565	16	22	not	not	PART
absel-1565	16	23	available	available	ADJ
absel-1565	16	24	to	to	ADP
absel-1565	16	25	them	they	PRON
absel-1565	16	26	earlier	early	ADV
absel-1565	16	27	(	(	PUNCT
absel-1565	16	28	levine	levine	PROPN
absel-1565	16	29	1	1	NUM
absel-1565	16	30	976	976	NUM
absel-1565	16	31	)	)	PUNCT
absel-1565	16	32	.	.	PUNCT
absel-1565	17	1	by	by	ADP
absel-1565	17	2	furnishing	furnish	VERB
absel-1565	17	3	more	more	ADJ
absel-1565	17	4	information	information	NOUN
absel-1565	17	5	,	,	PUNCT
absel-1565	17	6	comparative	comparative	ADJ
absel-1565	17	7	advertising	advertising	NOUN
absel-1565	17	8	can	can	AUX
absel-1565	17	9	assist	assist	VERB
absel-1565	17	10	a	a	DET
absel-1565	17	11	consumer	consumer	NOUN
absel-1565	17	12	in	in	ADP
absel-1565	17	13	making	make	VERB
absel-1565	17	14	better	well	ADJ
absel-1565	17	15	decisions	decision	NOUN
absel-1565	17	16	about	about	ADP
absel-1565	17	17	the	the	DET
absel-1565	17	18	brands	brand	NOUN
absel-1565	17	19	mcdougall	mcdougall	PROPN
absel-1565	17	20	1	1	NUM
absel-1565	17	21	977	977	NUM
absel-1565	17	22	)	)	PUNCT
absel-1565	17	23	.	.	PUNCT
absel-1565	18	1	another	another	DET
absel-1565	18	2	benefit	benefit	NOUN
absel-1565	18	3	for	for	ADP
absel-1565	18	4	consumers	consumer	NOUN
absel-1565	18	5	is	be	AUX
absel-1565	18	6	the	the	DET
absel-1565	18	7	belief	belief	NOUN
absel-1565	18	8	that	that	SCONJ
absel-1565	18	9	product	product	NOUN
absel-1565	18	10	quality	quality	NOUN
absel-1565	18	11	would	would	AUX
absel-1565	18	12	improve	improve	VERB
absel-1565	18	13	as	as	ADP
absel-1565	18	14	a	a	DET
absel-1565	18	15	result	result	NOUN
absel-1565	18	16	of	of	ADP
absel-1565	18	17	comparisons	comparison	NOUN
absel-1565	18	18	in	in	ADP
absel-1565	18	19	advertisements	advertisement	NOUN
absel-1565	18	20	because	because	SCONJ
absel-1565	18	21	otherwise	otherwise	ADV
absel-1565	18	22	,	,	PUNCT
absel-1565	18	23	the	the	DET
absel-1565	18	24	manufacturer	manufacturer	NOUN
absel-1565	18	25	would	would	AUX
absel-1565	18	26	be	be	AUX
absel-1565	18	27	embarrassed	embarrass	VERB
absel-1565	18	28	by	by	ADP
absel-1565	18	29	the	the	DET
absel-1565	18	30	products	product	NOUN
absel-1565	18	31	inferior	inferior	ADJ
absel-1565	18	32	quality	quality	NOUN
absel-1565	18	33	.	.	PUNCT
absel-1565	19	1	advertisers	advertiser	NOUN
absel-1565	19	2	interests	interest	NOUN
absel-1565	19	3	in	in	ADP
absel-1565	19	4	comparative	comparative	ADJ
absel-1565	19	5	advertising	advertising	NOUN
absel-1565	19	6	is	be	AUX
absel-1565	19	7	equally	equally	ADV
absel-1565	19	8	shared	share	VERB
absel-1565	19	9	in	in	ADP
absel-1565	19	10	academe	academe	NOUN
absel-1565	19	11	as	as	ADV
absel-1565	19	12	well	well	ADV
absel-1565	19	13	.	.	PUNCT
absel-1565	20	1	over	over	ADP
absel-1565	20	2	the	the	DET
absel-1565	20	3	years	year	NOUN
absel-1565	20	4	,	,	PUNCT
absel-1565	20	5	numerous	numerous	ADJ
absel-1565	20	6	investigations	investigation	NOUN
absel-1565	20	7	have	have	AUX
absel-1565	20	8	been	be	AUX
absel-1565	20	9	conducted	conduct	VERB
absel-1565	20	10	to	to	PART
absel-1565	20	11	determine	determine	VERB
absel-1565	20	12	the	the	DET
absel-1565	20	13	effects	effect	NOUN
absel-1565	20	14	of	of	ADP
absel-1565	20	15	comparative	comparative	ADJ
absel-1565	20	16	advertising	advertising	NOUN
absel-1565	20	17	.	.	PUNCT
absel-1565	21	1	several	several	ADJ
absel-1565	21	2	investigations	investigation	NOUN
absel-1565	21	3	have	have	AUX
absel-1565	21	4	reported	report	VERB
absel-1565	21	5	comparative	comparative	ADJ
absel-1565	21	6	advertising	advertising	NOUN
absel-1565	21	7	as	as	ADP
absel-1565	21	8	superior	superior	ADJ
absel-1565	21	9	on	on	ADP
absel-1565	21	10	measures	measure	NOUN
absel-1565	21	11	such	such	ADJ
absel-1565	21	12	as	as	ADP
absel-1565	21	13	,	,	PUNCT
absel-1565	21	14	brand	brand	NOUN
absel-1565	21	15	recall	recall	NOUN
absel-1565	21	16	(	(	PUNCT
absel-1565	21	17	prasad	prasad	PROPN
absel-1565	21	18	1976	1976	NUM
absel-1565	21	19	)	)	PUNCT
absel-1565	21	20	,	,	PUNCT
absel-1565	21	21	perceived	perceive	VERB
absel-1565	21	22	informativeness	informativeness	NOUN
absel-1565	21	23	(	(	PUNCT
absel-1565	21	24	earl	earl	PROPN
absel-1565	21	25	and	and	CCONJ
absel-1565	21	26	pride	pride	NOUN
absel-1565	21	27	1980	1980	NUM
absel-1565	21	28	)	)	PUNCT
absel-1565	21	29	,	,	PUNCT
absel-1565	21	30	sales	sale	NOUN
absel-1565	21	31	(	(	PUNCT
absel-1565	21	32	demirdjian	demirdjian	NOUN
absel-1565	21	33	1983	1983	NUM
absel-1565	21	34	)	)	PUNCT
absel-1565	21	35	.	.	PUNCT
absel-1565	22	1	whereas	whereas	SCONJ
absel-1565	22	2	,	,	PUNCT
absel-1565	22	3	other	other	ADJ
absel-1565	22	4	investigations	investigation	NOUN
absel-1565	22	5	have	have	AUX
absel-1565	22	6	reported	report	VERB
absel-1565	22	7	inferiority	inferiority	NOUN
absel-1565	22	8	of	of	ADP
absel-1565	22	9	comparative	comparative	ADJ
absel-1565	22	10	advertising	advertising	NOUN
absel-1565	22	11	on	on	ADP
absel-1565	22	12	measures	measure	NOUN
absel-1565	22	13	such	such	ADJ
absel-1565	22	14	as	as	ADP
absel-1565	22	15	cognitive	cognitive	ADJ
absel-1565	22	16	responses	response	NOUN
absel-1565	22	17	(	(	PUNCT
absel-1565	22	18	shimp	shimp	ADJ
absel-1565	22	19	and	and	CCONJ
absel-1565	22	20	dyer	dyer	NOUN
absel-1565	22	21	1	1	NUM
absel-1565	22	22	978	978	NUM
absel-1565	22	23	)	)	PUNCT
absel-1565	22	24	,	,	PUNCT
absel-1565	22	25	believability	believability	NOUN
absel-1565	22	26	(	(	PUNCT
absel-1565	22	27	wilson	wilson	PROPN
absel-1565	22	28	1	1	NUM
absel-1565	22	29	976	976	NUM
absel-1565	22	30	)	)	PUNCT
absel-1565	22	31	.	.	PUNCT
absel-1565	23	1	yet	yet	CCONJ
absel-1565	23	2	another	another	DET
absel-1565	23	3	group	group	NOUN
absel-1565	23	4	of	of	ADP
absel-1565	23	5	investigations	investigation	NOUN
absel-1565	23	6	suggest	suggest	VERB
absel-1565	23	7	no	no	DET
absel-1565	23	8	difference	difference	NOUN
absel-1565	23	9	between	between	ADP
absel-1565	23	10	the	the	DET
absel-1565	23	11	effects	effect	NOUN
absel-1565	23	12	of	of	ADP
absel-1565	23	13	comparative	comparative	ADJ
absel-1565	23	14	and	and	CCONJ
absel-1565	23	15	noncomparative	noncomparative	ADJ
absel-1565	23	16	advertising	advertising	NOUN
absel-1565	23	17	on	on	ADP
absel-1565	23	18	the	the	DET
absel-1565	23	19	same	same	ADJ
absel-1565	23	20	(	(	PUNCT
absel-1565	23	21	or	or	CCONJ
absel-1565	23	22	different	different	ADJ
absel-1565	23	23	)	)	PUNCT
absel-1565	23	24	measures	measure	NOUN
absel-1565	23	25	such	such	ADJ
absel-1565	23	26	as	as	ADP
absel-1565	23	27	,	,	PUNCT
absel-1565	23	28	counterarguments	counterargument	NOUN
absel-1565	23	29	(	(	PUNCT
absel-1565	23	30	stutts	stutts	PROPN
absel-1565	23	31	1982	1982	NUM
absel-1565	23	32	)	)	PUNCT
absel-1565	23	33	,	,	PUNCT
absel-1565	23	34	attitude	attitude	NOUN
absel-1565	23	35	toward	toward	ADP
absel-1565	23	36	the	the	DET
absel-1565	23	37	product	product	NOUN
absel-1565	23	38	(	(	PUNCT
absel-1565	23	39	goodwin	goodwin	NOUN
absel-1565	23	40	and	and	CCONJ
absel-1565	23	41	etgar	etgar	NOUN
absel-1565	23	42	1980	1980	NUM
absel-1565	23	43	)	)	PUNCT
absel-1565	23	44	,	,	PUNCT
absel-1565	23	45	purchase	purchase	NOUN
absel-1565	23	46	intention	intention	NOUN
absel-1565	23	47	(	(	PUNCT
absel-1565	23	48	golden	golden	ADJ
absel-1565	23	49	1981	1981	NUM
absel-1565	23	50	)	)	PUNCT
absel-1565	23	51	.	.	PUNCT
absel-1565	24	1	the	the	DET
absel-1565	24	2	most	most	ADV
absel-1565	24	3	critical	critical	ADJ
absel-1565	24	4	factor	factor	NOUN
absel-1565	24	5	in	in	ADP
absel-1565	24	6	comparative	comparative	ADJ
absel-1565	24	7	advertising	advertising	NOUN
absel-1565	24	8	,	,	PUNCT
absel-1565	24	9	of	of	ADP
absel-1565	24	10	course	course	NOUN
absel-1565	24	11	,	,	PUNCT
absel-1565	24	12	is	be	AUX
absel-1565	24	13	the	the	DET
absel-1565	24	14	format	format	NOUN
absel-1565	24	15	of	of	ADP
absel-1565	24	16	the	the	DET
absel-1565	24	17	comparisons	comparison	NOUN
absel-1565	24	18	in	in	ADP
absel-1565	24	19	the	the	DET
absel-1565	24	20	advertisements	advertisement	NOUN
absel-1565	24	21	because	because	SCONJ
absel-1565	24	22	consumers	consumer	NOUN
absel-1565	24	23	’	’	PART
absel-1565	24	24	responses	response	NOUN
absel-1565	24	25	differ	differ	VERB
absel-1565	24	26	on	on	ADP
absel-1565	24	27	different	different	ADJ
absel-1565	24	28	comparisons	comparison	NOUN
absel-1565	24	29	.	.	PUNCT
absel-1565	25	1	brands	brand	NOUN
absel-1565	25	2	can	can	AUX
absel-1565	25	3	be	be	AUX
absel-1565	25	4	compared	compare	VERB
absel-1565	25	5	in	in	ADP
absel-1565	25	6	an	an	DET
absel-1565	25	7	advertisement	advertisement	NOUN
absel-1565	25	8	along	along	ADP
absel-1565	25	9	various	various	ADJ
absel-1565	25	10	dimensions	dimension	NOUN
absel-1565	25	11	such	such	ADJ
absel-1565	25	12	as	as	ADP
absel-1565	25	13	,	,	PUNCT
absel-1565	25	14	explicitness	explicitness	NOUN
absel-1565	25	15	of	of	ADP
absel-1565	25	16	comparisons	comparison	NOUN
absel-1565	25	17	,	,	PUNCT
absel-1565	25	18	directionality	directionality	NOUN
absel-1565	25	19	of	of	ADP
absel-1565	25	20	comparisons	comparison	NOUN
absel-1565	25	21	,	,	PUNCT
absel-1565	25	22	number	number	NOUN
absel-1565	25	23	of	of	ADP
absel-1565	25	24	brands	brand	NOUN
absel-1565	25	25	,	,	PUNCT
absel-1565	25	26	product	product	NOUN
absel-1565	25	27	level	level	NOUN
absel-1565	25	28	of	of	ADP
absel-1565	25	29	comparisons	comparison	NOUN
absel-1565	25	30	,	,	PUNCT
absel-1565	25	31	sidedness	sidedness	NOUN
absel-1565	25	32	of	of	ADP
absel-1565	25	33	comparisons	comparison	NOUN
absel-1565	25	34	,	,	PUNCT
absel-1565	25	35	cues	cue	NOUN
absel-1565	25	36	in	in	ADP
absel-1565	25	37	advertisements	advertisement	NOUN
absel-1565	25	38	,	,	PUNCT
absel-1565	25	39	and	and	CCONJ
absel-1565	25	40	specificity	specificity	NOUN
absel-1565	25	41	of	of	ADP
absel-1565	25	42	comparisons	comparison	NOUN
absel-1565	25	43	.	.	PUNCT
absel-1565	26	1	capturing	capture	VERB
absel-1565	26	2	the	the	DET
absel-1565	26	3	knowledge	knowledge	NOUN
absel-1565	26	4	on	on	ADP
absel-1565	26	5	comparative	comparative	ADJ
absel-1565	26	6	advertising	advertising	NOUN
absel-1565	26	7	an	an	DET
absel-1565	26	8	advertiser	advertiser	NOUN
absel-1565	26	9	contemplating	contemplate	VERB
absel-1565	26	10	a	a	DET
absel-1565	26	11	comparative	comparative	ADJ
absel-1565	26	12	advertising	advertising	NOUN
absel-1565	26	13	campaign	campaign	NOUN
absel-1565	26	14	would	would	AUX
absel-1565	26	15	face	face	VERB
absel-1565	26	16	a	a	DET
absel-1565	26	17	myriad	myriad	NOUN
absel-1565	26	18	of	of	ADP
absel-1565	26	19	combinations	combination	NOUN
absel-1565	26	20	and	and	CCONJ
absel-1565	26	21	conditions	condition	NOUN
absel-1565	26	22	,	,	PUNCT
absel-1565	26	23	which	which	PRON
absel-1565	26	24	would	would	AUX
absel-1565	26	25	influence	influence	VERB
absel-1565	26	26	the	the	DET
absel-1565	26	27	effectiveness	effectiveness	NOUN
absel-1565	26	28	of	of	ADP
absel-1565	26	29	the	the	DET
absel-1565	26	30	campaign	campaign	NOUN
absel-1565	26	31	.	.	PUNCT
absel-1565	27	1	if	if	SCONJ
absel-1565	27	2	the	the	DET
absel-1565	27	3	advertiser	advertiser	NOUN
absel-1565	27	4	can	can	AUX
absel-1565	27	5	have	have	VERB
absel-1565	27	6	an	an	DET
absel-1565	27	7	opportunity	opportunity	NOUN
absel-1565	27	8	to	to	PART
absel-1565	27	9	comprehend	comprehend	VERB
absel-1565	27	10	the	the	DET
absel-1565	27	11	potential	potential	ADJ
absel-1565	27	12	effects	effect	NOUN
absel-1565	27	13	of	of	ADP
absel-1565	27	14	different	different	ADJ
absel-1565	27	15	forms	form	NOUN
absel-1565	27	16	of	of	ADP
absel-1565	27	17	comparisons	comparison	NOUN
absel-1565	27	18	in	in	ADP
absel-1565	27	19	advertisements	advertisement	NOUN
absel-1565	27	20	,	,	PUNCT
absel-1565	27	21	the	the	DET
absel-1565	27	22	uncertainties	uncertainty	NOUN
absel-1565	27	23	,	,	PUNCT
absel-1565	27	24	and	and	CCONJ
absel-1565	27	25	perhaps	perhaps	ADV
absel-1565	27	26	the	the	DET
absel-1565	27	27	risks	risk	NOUN
absel-1565	27	28	,	,	PUNCT
absel-1565	27	29	associated	associate	VERB
absel-1565	27	30	with	with	ADP
absel-1565	27	31	undertaking	undertake	VERB
absel-1565	27	32	a	a	DET
absel-1565	27	33	comparative	comparative	ADJ
absel-1565	27	34	advertising	advertising	NOUN
absel-1565	27	35	campaign	campaign	NOUN
absel-1565	27	36	can	can	AUX
absel-1565	27	37	be	be	AUX
absel-1565	27	38	minimizedenabling	minimizedenable	VERB
absel-1565	27	39	advertisers	advertiser	NOUN
absel-1565	27	40	select	select	VERB
absel-1565	27	41	an	an	DET
absel-1565	27	42	optimum	optimum	ADJ
absel-1565	27	43	format	format	NOUN
absel-1565	27	44	of	of	ADP
absel-1565	27	45	comparative	comparative	ADJ
absel-1565	27	46	advertisements	advertisement	NOUN
absel-1565	27	47	and	and	CCONJ
absel-1565	27	48	foresee	foresee	VERB
absel-1565	27	49	its	its	PRON
absel-1565	27	50	potential	potential	ADJ
absel-1565	27	51	results	result	NOUN
absel-1565	27	52	can	can	AUX
absel-1565	27	53	be	be	AUX
absel-1565	27	54	possible	possible	ADJ
absel-1565	27	55	via	via	ADP
absel-1565	27	56	a	a	DET
absel-1565	27	57	simulation	simulation	NOUN
absel-1565	27	58	.	.	PUNCT
absel-1565	28	1	cadplan	cadplan	PROPN
absel-1565	28	2	:	:	PUNCT
absel-1565	28	3	a	a	DET
absel-1565	28	4	simulation	simulation	NOUN
absel-1565	28	5	in	in	ADP
absel-1565	28	6	comparative	comparative	ADJ
absel-1565	28	7	advertising	advertising	NOUN
absel-1565	28	8	a	a	DET
absel-1565	28	9	simulation	simulation	NOUN
absel-1565	28	10	in	in	ADP
absel-1565	28	11	comparative	comparative	ADJ
absel-1565	28	12	advertising	advertising	NOUN
absel-1565	28	13	,	,	PUNCT
absel-1565	28	14	called	call	VERB
absel-1565	28	15	cadplan	cadplan	NOUN
absel-1565	28	16	,	,	PUNCT
absel-1565	28	17	currently	currently	ADV
absel-1565	28	18	under	under	ADP
absel-1565	28	19	development	development	NOUN
absel-1565	28	20	,	,	PUNCT
absel-1565	28	21	is	be	AUX
absel-1565	28	22	designed	design	VERB
absel-1565	28	23	for	for	ADP
absel-1565	28	24	learning	learning	NOUN
absel-1565	28	25	,	,	PUNCT
absel-1565	28	26	practicing	practice	VERB
absel-1565	28	27	and	and	CCONJ
absel-1565	28	28	testing	test	VERB
absel-1565	28	29	comparative	comparative	ADJ
absel-1565	28	30	advertising	advertising	NOUN
absel-1565	28	31	concepts	concept	NOUN
absel-1565	28	32	.	.	PUNCT
absel-1565	29	1	its	its	PRON
absel-1565	29	2	purpose	purpose	NOUN
absel-1565	29	3	is	be	AUX
absel-1565	29	4	to	to	PART
absel-1565	29	5	enable	enable	VERB
absel-1565	29	6	advertising	advertising	NOUN
absel-1565	29	7	professionals	professional	NOUN
absel-1565	29	8	select	select	VERB
absel-1565	29	9	a	a	DET
absel-1565	29	10	comparison	comparison	NOUN
absel-1565	29	11	format	format	NOUN
absel-1565	29	12	in	in	ADP
absel-1565	29	13	an	an	DET
absel-1565	29	14	advertisement	advertisement	NOUN
absel-1565	29	15	.	.	PUNCT
absel-1565	30	1	that	that	PRON
absel-1565	30	2	is	be	AUX
absel-1565	30	3	,	,	PUNCT
absel-1565	30	4	cadplan	cadplan	NOUN
absel-1565	30	5	assumes	assume	VERB
absel-1565	30	6	that	that	SCONJ
absel-1565	30	7	a	a	DET
absel-1565	30	8	decision	decision	NOUN
absel-1565	30	9	has	have	AUX
absel-1565	30	10	been	be	AUX
absel-1565	30	11	made	make	VERB
absel-1565	30	12	to	to	PART
absel-1565	30	13	engage	engage	VERB
absel-1565	30	14	in	in	ADP
absel-1565	30	15	comparative	comparative	ADJ
absel-1565	30	16	advertising	advertising	NOUN
absel-1565	30	17	.	.	PUNCT
absel-1565	31	1	the	the	DET
absel-1565	31	2	issue	issue	NOUN
absel-1565	31	3	facing	face	VERB
absel-1565	31	4	the	the	DET
absel-1565	31	5	user	user	NOUN
absel-1565	31	6	is	be	AUX
absel-1565	31	7	to	to	PART
absel-1565	31	8	select	select	VERB
absel-1565	31	9	the	the	DET
absel-1565	31	10	most	most	ADV
absel-1565	31	11	viable	viable	ADJ
absel-1565	31	12	format	format	NOUN
absel-1565	31	13	of	of	ADP
absel-1565	31	14	comparisons	comparison	NOUN
absel-1565	31	15	.	.	PUNCT
absel-1565	32	1	cadplan	cadplan	NOUN
absel-1565	32	2	,	,	PUNCT
absel-1565	32	3	in	in	ADP
absel-1565	32	4	the	the	DET
absel-1565	32	5	beginning	beginning	NOUN
absel-1565	32	6	stages	stage	NOUN
absel-1565	32	7	of	of	ADP
absel-1565	32	8	development	development	NOUN
absel-1565	32	9	,	,	PUNCT
absel-1565	32	10	incorporates	incorporate	VERB
absel-1565	32	11	published	publish	VERB
absel-1565	32	12	findings	finding	NOUN
absel-1565	32	13	on	on	ADP
absel-1565	32	14	comparative	comparative	ADJ
absel-1565	32	15	advertising	advertising	NOUN
absel-1565	32	16	.	.	PUNCT
absel-1565	33	1	to	to	PART
absel-1565	33	2	help	help	VERB
absel-1565	33	3	a	a	DET
absel-1565	33	4	user	user	NOUN
absel-1565	33	5	determine	determine	VERB
absel-1565	33	6	a	a	DET
absel-1565	33	7	comparative	comparative	ADJ
absel-1565	33	8	advertising	advertising	NOUN
absel-1565	33	9	format	format	NOUN
absel-1565	33	10	,	,	PUNCT
absel-1565	33	11	cadplan	cadplan	NOUN
absel-1565	33	12	first	first	ADV
absel-1565	33	13	asks	ask	VERB
absel-1565	33	14	the	the	DET
absel-1565	33	15	users	user	NOUN
absel-1565	33	16	to	to	PART
absel-1565	33	17	indicate	indicate	VERB
absel-1565	33	18	the	the	DET
absel-1565	33	19	type	type	NOUN
absel-1565	33	20	of	of	ADP
absel-1565	33	21	product	product	NOUN
absel-1565	33	22	to	to	PART
absel-1565	33	23	be	be	AUX
absel-1565	33	24	advertised	advertise	VERB
absel-1565	33	25	,	,	PUNCT
absel-1565	33	26	and	and	CCONJ
absel-1565	33	27	whether	whether	SCONJ
absel-1565	33	28	the	the	DET
absel-1565	33	29	brand	brand	NOUN
absel-1565	33	30	to	to	PART
absel-1565	33	31	be	be	AUX
absel-1565	33	32	advertised	advertise	VERB
absel-1565	33	33	is	be	AUX
absel-1565	33	34	an	an	DET
absel-1565	33	35	existing	exist	VERB
absel-1565	33	36	or	or	CCONJ
absel-1565	33	37	new	new	ADJ
absel-1565	33	38	entrant	entrant	NOUN
absel-1565	33	39	on	on	ADP
absel-1565	33	40	the	the	DET
absel-1565	33	41	market	market	NOUN
absel-1565	33	42	.	.	PUNCT
absel-1565	34	1	for	for	ADP
absel-1565	34	2	an	an	DET
absel-1565	34	3	existing	exist	VERB
absel-1565	34	4	brand	brand	NOUN
absel-1565	34	5	on	on	ADP
absel-1565	34	6	the	the	DET
absel-1565	34	7	market	market	NOUN
absel-1565	34	8	,	,	PUNCT
absel-1565	34	9	the	the	DET
absel-1565	34	10	system	system	NOUN
absel-1565	34	11	also	also	ADV
absel-1565	34	12	seeks	seek	VERB
absel-1565	34	13	information	information	NOUN
absel-1565	34	14	on	on	ADP
absel-1565	34	15	its	its	PRON
absel-1565	34	16	stage	stage	NOUN
absel-1565	34	17	in	in	ADP
absel-1565	34	18	the	the	DET
absel-1565	34	19	product	product	NOUN
absel-1565	34	20	life	life	NOUN
absel-1565	34	21	cycle	cycle	NOUN
absel-1565	34	22	.	.	PUNCT
absel-1565	35	1	next	next	ADV
absel-1565	35	2	,	,	PUNCT
absel-1565	35	3	the	the	DET
absel-1565	35	4	system	system	NOUN
absel-1565	35	5	seeks	seek	VERB
absel-1565	35	6	input	input	NOUN
absel-1565	35	7	from	from	ADP
absel-1565	35	8	the	the	DET
absel-1565	35	9	user	user	NOUN
absel-1565	35	10	regarding	regard	VERB
absel-1565	35	11	the	the	DET
absel-1565	35	12	audience	audience	NOUN
absel-1565	35	13	characteristics	characteristic	NOUN
absel-1565	35	14	,	,	PUNCT
absel-1565	35	15	such	such	ADJ
absel-1565	35	16	as	as	ADP
absel-1565	35	17	demographic	demographic	ADJ
absel-1565	35	18	and	and	CCONJ
absel-1565	35	19	psycho	psycho	ADJ
absel-1565	35	20	-	-	PUNCT
absel-1565	35	21	graphic	graphic	ADJ
absel-1565	35	22	characteristics	characteristic	NOUN
absel-1565	35	23	.	.	PUNCT
absel-1565	36	1	further	far	ADV
absel-1565	36	2	,	,	PUNCT
absel-1565	36	3	the	the	DET
absel-1565	36	4	system	system	NOUN
absel-1565	36	5	asks	ask	VERB
absel-1565	36	6	questions	question	NOUN
absel-1565	36	7	about	about	ADP
absel-1565	36	8	characteristics	characteristic	NOUN
absel-1565	36	9	of	of	ADP
absel-1565	36	10	the	the	DET
absel-1565	36	11	sponsored	sponsor	VERB
absel-1565	36	12	brand	brand	NOUN
absel-1565	36	13	,	,	PUNCT
absel-1565	36	14	the	the	DET
absel-1565	36	15	degree	degree	NOUN
absel-1565	36	16	to	to	PART
absel-1565	36	17	which	which	PRON
absel-1565	36	18	the	the	DET
absel-1565	36	19	brand	brand	NOUN
absel-1565	36	20	delivers	deliver	VERB
absel-1565	36	21	the	the	DET
absel-1565	36	22	benefits	benefit	NOUN
absel-1565	36	23	,	,	PUNCT
absel-1565	36	24	and	and	CCONJ
absel-1565	36	25	the	the	DET
absel-1565	36	26	distinctiveness	distinctiveness	NOUN
absel-1565	36	27	of	of	ADP
absel-1565	36	28	the	the	DET
absel-1565	36	29	brand	brand	NOUN
absel-1565	36	30	relative	relative	ADJ
absel-1565	36	31	to	to	ADP
absel-1565	36	32	other	other	ADJ
absel-1565	36	33	brands	brand	NOUN
absel-1565	36	34	(	(	PUNCT
absel-1565	36	35	cf	cf	NOUN
absel-1565	36	36	.	.	PUNCT
absel-1565	36	37	aaker	aaker	NOUN
absel-1565	36	38	1982	1982	NUM
absel-1565	36	39	)	)	PUNCT
absel-1565	36	40	.	.	PUNCT
absel-1565	37	1	because	because	SCONJ
absel-1565	37	2	advertising	advertising	NOUN
absel-1565	37	3	communications	communication	NOUN
absel-1565	37	4	are	be	AUX
absel-1565	37	5	designed	design	VERB
absel-1565	37	6	to	to	PART
absel-1565	37	7	achieve	achieve	VERB
absel-1565	37	8	specific	specific	ADJ
absel-1565	37	9	objectives	objective	NOUN
absel-1565	37	10	,	,	PUNCT
absel-1565	37	11	cadplan	cadplan	NOUN
absel-1565	37	12	incorporates	incorporate	VERB
absel-1565	37	13	various	various	ADJ
absel-1565	37	14	objectives	objective	NOUN
absel-1565	37	15	to	to	PART
absel-1565	37	16	be	be	AUX
absel-1565	37	17	satisfied	satisfied	ADJ
absel-1565	37	18	with	with	ADP
absel-1565	37	19	the	the	DET
absel-1565	37	20	proposed	propose	VERB
absel-1565	37	21	comparative	comparative	ADJ
absel-1565	37	22	advertisement	advertisement	NOUN
absel-1565	37	23	.	.	PUNCT
absel-1565	38	1	for	for	ADP
absel-1565	38	2	instance	instance	NOUN
absel-1565	38	3	,	,	PUNCT
absel-1565	38	4	for	for	ADP
absel-1565	38	5	new	new	ADJ
absel-1565	38	6	products	product	NOUN
absel-1565	38	7	(	(	PUNCT
absel-1565	38	8	especially	especially	ADV
absel-1565	38	9	discontinuous	discontinuous	ADJ
absel-1565	38	10	innovations	innovation	NOUN
absel-1565	38	11	)	)	PUNCT
absel-1565	38	12	and	and	CCONJ
absel-1565	38	13	for	for	ADP
absel-1565	38	14	new	new	ADJ
absel-1565	38	15	users	user	NOUN
absel-1565	38	16	of	of	ADP
absel-1565	38	17	existing	exist	VERB
absel-1565	38	18	products	product	NOUN
absel-1565	38	19	,	,	PUNCT
absel-1565	38	20	it	it	PRON
absel-1565	38	21	is	be	AUX
absel-1565	38	22	necessary	necessary	ADJ
absel-1565	38	23	to	to	PART
absel-1565	38	24	stimulate	stimulate	VERB
absel-1565	38	25	primary	primary	ADJ
absel-1565	38	26	demand	demand	NOUN
absel-1565	38	27	by	by	ADP
absel-1565	38	28	communicating	communicate	VERB
absel-1565	38	29	the	the	DET
absel-1565	38	30	benefits	benefit	NOUN
absel-1565	38	31	that	that	PRON
absel-1565	38	32	tie	tie	VERB
absel-1565	38	33	the	the	DET
absel-1565	38	34	product	product	NOUN
absel-1565	38	35	category	category	NOUN
absel-1565	38	36	to	to	ADP
absel-1565	38	37	consumers	consumer	NOUN
absel-1565	38	38	’	'	PUNCT
absel-1565	38	39	needs	need	NOUN
absel-1565	38	40	and	and	CCONJ
absel-1565	38	41	wants	want	VERB
absel-1565	38	42	(	(	PUNCT
absel-1565	38	43	howard	howard	PROPN
absel-1565	38	44	1977	1977	NUM
absel-1565	38	45	)	)	PUNCT
absel-1565	38	46	.	.	PUNCT
absel-1565	39	1	likewise	likewise	ADV
absel-1565	39	2	,	,	PUNCT
absel-1565	39	3	if	if	SCONJ
absel-1565	39	4	the	the	DET
absel-1565	39	5	product	product	NOUN
absel-1565	39	6	is	be	AUX
absel-1565	39	7	at	at	ADP
absel-1565	39	8	the	the	DET
absel-1565	39	9	maturity	maturity	NOUN
absel-1565	39	10	or	or	CCONJ
absel-1565	39	11	decline	decline	VERB
absel-1565	39	12	stage	stage	NOUN
absel-1565	39	13	of	of	ADP
absel-1565	39	14	the	the	DET
absel-1565	39	15	product	product	NOUN
absel-1565	39	16	life	life	NOUN
absel-1565	39	17	cycle	cycle	NOUN
absel-1565	39	18	and	and	CCONJ
absel-1565	39	19	the	the	DET
absel-1565	39	20	brand	brand	NOUN
absel-1565	39	21	has	have	VERB
absel-1565	39	22	a	a	DET
absel-1565	39	23	large	large	ADJ
absel-1565	39	24	market	market	NOUN
absel-1565	39	25	share	share	NOUN
absel-1565	39	26	,	,	PUNCT
absel-1565	39	27	it	it	PRON
absel-1565	39	28	is	be	AUX
absel-1565	39	29	desirable	desirable	ADJ
absel-1565	39	30	to	to	PART
absel-1565	39	31	increase	increase	VERB
absel-1565	39	32	primary	primary	ADJ
absel-1565	39	33	demand	demand	NOUN
absel-1565	39	34	,	,	PUNCT
absel-1565	39	35	as	as	SCONJ
absel-1565	39	36	the	the	DET
absel-1565	39	37	brand	brand	NOUN
absel-1565	39	38	will	will	AUX
absel-1565	39	39	reap	reap	VERB
absel-1565	39	40	a	a	DET
absel-1565	39	41	large	large	ADJ
absel-1565	39	42	share	share	NOUN
absel-1565	39	43	of	of	ADP
absel-1565	39	44	the	the	DET
absel-1565	39	45	increased	increase	VERB
absel-1565	39	46	category	category	NOUN
absel-1565	39	47	sales	sale	NOUN
absel-1565	39	48	(	(	PUNCT
absel-1565	39	49	benn	benn	PROPN
absel-1565	39	50	1978	1978	NUM
absel-1565	39	51	)	)	PUNCT
absel-1565	39	52	.	.	PUNCT
absel-1565	40	1	for	for	ADP
absel-1565	40	2	products	product	NOUN
absel-1565	40	3	that	that	PRON
absel-1565	40	4	are	be	AUX
absel-1565	40	5	infrequently	infrequently	ADV
absel-1565	40	6	purchased	purchase	VERB
absel-1565	40	7	or	or	CCONJ
absel-1565	40	8	purchased	purchase	VERB
absel-1565	40	9	once	once	ADV
absel-1565	40	10	and	and	CCONJ
absel-1565	40	11	used	use	VERB
absel-1565	40	12	infrequently	infrequently	ADV
absel-1565	40	13	,	,	PUNCT
absel-1565	40	14	the	the	DET
absel-1565	40	15	advertiser	advertiser	NOUN
absel-1565	40	16	should	should	AUX
absel-1565	40	17	remind	remind	VERB
absel-1565	40	18	the	the	DET
absel-1565	40	19	target	target	NOUN
absel-1565	40	20	audience	audience	NOUN
absel-1565	40	21	of	of	ADP
absel-1565	40	22	its	its	PRON
absel-1565	40	23	need	need	NOUN
absel-1565	40	24	for	for	ADP
absel-1565	40	25	the	the	DET
absel-1565	40	26	product	product	NOUN
absel-1565	40	27	(	(	PUNCT
absel-1565	40	28	rossiter	rossiter	NOUN
absel-1565	40	29	and	and	CCONJ
absel-1565	40	30	percy	percy	PROPN
absel-1565	40	31	1987	1987	NUM
absel-1565	40	32	)	)	PUNCT
absel-1565	40	33	.	.	PUNCT
absel-1565	41	1	the	the	DET
absel-1565	41	2	knowledge	knowledge	NOUN
absel-1565	41	3	base	base	NOUN
absel-1565	41	4	of	of	ADP
absel-1565	41	5	cadplan	cadplan	NOUN
absel-1565	41	6	also	also	ADV
absel-1565	41	7	integrates	integrate	VERB
absel-1565	41	8	the	the	DET
absel-1565	41	9	relationships	relationship	NOUN
absel-1565	41	10	between	between	ADP
absel-1565	41	11	different	different	ADJ
absel-1565	41	12	dimensions	dimension	NOUN
absel-1565	41	13	of	of	ADP
absel-1565	41	14	comparative	comparative	ADJ
absel-1565	41	15	advertising	advertising	NOUN
absel-1565	41	16	and	and	CCONJ
absel-1565	41	17	their	their	PRON
absel-1565	41	18	effects	effect	NOUN
absel-1565	41	19	as	as	SCONJ
absel-1565	41	20	measured	measure	VERB
absel-1565	41	21	in	in	ADP
absel-1565	41	22	investigations	investigation	NOUN
absel-1565	41	23	.	.	PUNCT
absel-1565	42	1	comparative	comparative	ADJ
absel-1565	42	2	advertising	advertising	NOUN
absel-1565	42	3	can	can	AUX
absel-1565	42	4	be	be	AUX
absel-1565	42	5	an	an	DET
absel-1565	42	6	effective	effective	ADJ
absel-1565	42	7	means	mean	NOUN
absel-1565	42	8	of	of	ADP
absel-1565	42	9	communicating	communicate	VERB
absel-1565	42	10	brand	brand	NOUN
absel-1565	42	11	information	information	NOUN
absel-1565	42	12	when	when	SCONJ
absel-1565	42	13	the	the	DET
absel-1565	42	14	brand	brand	NOUN
absel-1565	42	15	is	be	AUX
absel-1565	42	16	perceived	perceive	VERB
absel-1565	42	17	to	to	PART
absel-1565	42	18	be	be	AUX
absel-1565	42	19	similar	similar	ADJ
absel-1565	42	20	to	to	ADP
absel-1565	42	21	,	,	PUNCT
absel-1565	42	22	but	but	CCONJ
absel-1565	42	23	not	not	PART
absel-1565	42	24	superior	superior	ADJ
absel-1565	42	25	to	to	ADP
absel-1565	42	26	,	,	PUNCT
absel-1565	42	27	a	a	DET
absel-1565	42	28	competitor	competitor	NOUN
absel-1565	42	29	on	on	ADP
absel-1565	42	30	one	one	NUM
absel-1565	42	31	or	or	CCONJ
absel-1565	42	32	more	more	ADV
absel-1565	42	33	important	important	ADJ
absel-1565	42	34	benefits	benefit	NOUN
absel-1565	42	35	,	,	PUNCT
absel-1565	42	36	and	and	CCONJ
absel-1565	42	37	the	the	DET
absel-1565	42	38	brand	brand	NOUN
absel-1565	42	39	actually	actually	ADV
absel-1565	42	40	outperforms	outperform	VERB
absel-1565	42	41	the	the	DET
absel-1565	42	42	competitor	competitor	NOUN
absel-1565	42	43	or	or	CCONJ
absel-1565	42	44	offers	offer	VERB
absel-1565	42	45	equal	equal	ADJ
absel-1565	42	46	performance	performance	NOUN
absel-1565	42	47	at	at	ADP
absel-1565	42	48	a	a	DET
absel-1565	42	49	lower	low	ADJ
absel-1565	42	50	price	price	NOUN
absel-1565	42	51	(	(	PUNCT
absel-1565	42	52	gorn	gorn	ADJ
absel-1565	42	53	and	and	CCONJ
absel-1565	42	54	weinberg	weinberg	PROPN
absel-1565	42	55	1984	1984	NUM
absel-1565	42	56	)	)	PUNCT
absel-1565	42	57	.	.	PUNCT
absel-1565	43	1	if	if	SCONJ
absel-1565	43	2	the	the	DET
absel-1565	43	3	objective	objective	NOUN
absel-1565	43	4	is	be	AUX
absel-1565	43	5	to	to	PART
absel-1565	43	6	attract	attract	VERB
absel-1565	43	7	attention	attention	NOUN
absel-1565	43	8	and	and	CCONJ
absel-1565	43	9	stimulate	stimulate	VERB
absel-1565	43	10	interest	interest	NOUN
absel-1565	43	11	in	in	ADP
absel-1565	43	12	order	order	NOUN
absel-1565	43	13	to	to	PART
absel-1565	43	14	gain	gain	VERB
absel-1565	43	15	brand	brand	NOUN
absel-1565	43	16	recognition	recognition	NOUN
absel-1565	43	17	or	or	CCONJ
absel-1565	43	18	recall	recall	NOUN
absel-1565	43	19	,	,	PUNCT
absel-1565	43	20	then	then	ADV
absel-1565	43	21	an	an	DET
absel-1565	43	22	implicit	implicit	ADJ
absel-1565	43	23	comparison	comparison	NOUN
absel-1565	43	24	can	can	AUX
absel-1565	43	25	provide	provide	VERB
absel-1565	43	26	a	a	DET
absel-1565	43	27	strong	strong	ADJ
absel-1565	43	28	statement	statement	NOUN
absel-1565	43	29	of	of	ADP
absel-1565	43	30	the	the	DET
absel-1565	43	31	brand	brand	NOUN
absel-1565	43	32	’s	’s	PART
absel-1565	43	33	performance	performance	NOUN
absel-1565	43	34	without	without	ADP
absel-1565	43	35	enhancing	enhance	VERB
absel-1565	43	36	recognition	recognition	NOUN
absel-1565	43	37	of	of	ADP
absel-1565	43	38	the	the	DET
absel-1565	43	39	competitor	competitor	NOUN
absel-1565	43	40	.	.	PUNCT
absel-1565	44	1	on	on	ADP
absel-1565	44	2	the	the	DET
absel-1565	44	3	other	other	ADJ
absel-1565	44	4	hand	hand	NOUN
absel-1565	44	5	,	,	PUNCT
absel-1565	44	6	if	if	SCONJ
absel-1565	44	7	the	the	DET
absel-1565	44	8	objective	objective	NOUN
absel-1565	44	9	is	be	AUX
absel-1565	44	10	to	to	PART
absel-1565	44	11	change	change	VERB
absel-1565	44	12	a	a	DET
absel-1565	44	13	negative	negative	ADJ
absel-1565	44	14	attitude	attitude	NOUN
absel-1565	44	15	of	of	ADP
absel-1565	44	16	consumers	consumer	NOUN
absel-1565	44	17	who	who	PRON
absel-1565	44	18	are	be	AUX
absel-1565	44	19	loyal	loyal	ADJ
absel-1565	44	20	to	to	ADP
absel-1565	44	21	another	another	DET
absel-1565	44	22	brand	brand	NOUN
absel-1565	44	23	,	,	PUNCT
absel-1565	44	24	it	it	PRON
absel-1565	44	25	is	be	AUX
absel-1565	44	26	likely	likely	ADJ
absel-1565	44	27	that	that	SCONJ
absel-1565	44	28	consumers	consumer	NOUN
absel-1565	44	29	are	be	AUX
absel-1565	44	30	already	already	ADV
absel-1565	44	31	highly	highly	ADV
absel-1565	44	32	aware	aware	ADJ
absel-1565	44	33	of	of	ADP
absel-1565	44	34	the	the	DET
absel-1565	44	35	competitor	competitor	NOUN
absel-1565	44	36	.	.	PUNCT
absel-1565	45	1	an	an	DET
absel-1565	45	2	explicit	explicit	ADJ
absel-1565	45	3	comparison	comparison	NOUN
absel-1565	45	4	would	would	AUX
absel-1565	45	5	be	be	AUX
absel-1565	45	6	necessary	necessary	ADJ
absel-1565	45	7	to	to	PART
absel-1565	45	8	position	position	VERB
absel-1565	45	9	the	the	DET
absel-1565	45	10	sponsored	sponsor	VERB
absel-1565	45	11	brand	brand	NOUN
absel-1565	45	12	in	in	ADP
absel-1565	45	13	the	the	DET
absel-1565	45	14	same	same	ADJ
absel-1565	45	15	league	league	NOUN
absel-1565	45	16	(	(	PUNCT
absel-1565	45	17	rossiter	rossiter	NOUN
absel-1565	45	18	and	and	CCONJ
absel-1565	45	19	percy	percy	PROPN
absel-1565	45	20	1987	1987	NUM
absel-1565	45	21	)	)	PUNCT
absel-1565	45	22	.	.	PUNCT
absel-1565	46	1	if	if	SCONJ
absel-1565	46	2	the	the	DET
absel-1565	46	3	objective	objective	NOUN
absel-1565	46	4	is	be	AUX
absel-1565	46	5	to	to	PART
absel-1565	46	6	increase	increase	VERB
absel-1565	46	7	the	the	DET
absel-1565	46	8	credibility	credibility	NOUN
absel-1565	46	9	,	,	PUNCT
absel-1565	46	10	a	a	DET
absel-1565	46	11	two	two	NUM
absel-1565	46	12	-	-	PUNCT
absel-1565	46	13	sided	sided	ADJ
absel-1565	46	14	comparative	comparative	ADJ
absel-1565	46	15	advertisement	advertisement	NOUN
absel-1565	46	16	would	would	AUX
absel-1565	46	17	be	be	AUX
absel-1565	46	18	well	well	ADV
absel-1565	46	19	suited	suited	ADJ
absel-1565	46	20	(	(	PUNCT
absel-1565	46	21	swinyard	swinyard	NOUN
absel-1565	46	22	1981	1981	NUM
absel-1565	46	23	)	)	PUNCT
absel-1565	46	24	.	.	PUNCT
absel-1565	47	1	in	in	ADP
absel-1565	47	2	interacting	interact	VERB
absel-1565	47	3	with	with	ADP
absel-1565	47	4	a	a	DET
absel-1565	47	5	user	user	NOUN
absel-1565	47	6	,	,	PUNCT
absel-1565	47	7	cadplan	cadplan	NOUN
absel-1565	47	8	uses	use	VERB
absel-1565	47	9	the	the	DET
absel-1565	47	10	relationships	relationship	NOUN
absel-1565	47	11	included	include	VERB
absel-1565	47	12	in	in	ADP
absel-1565	47	13	the	the	DET
absel-1565	47	14	knowledge	knowledge	NOUN
absel-1565	47	15	base	base	NOUN
absel-1565	47	16	as	as	ADV
absel-1565	47	17	well	well	ADV
absel-1565	47	18	as	as	ADP
absel-1565	47	19	the	the	DET
absel-1565	47	20	objectives	objective	NOUN
absel-1565	47	21	the	the	DET
absel-1565	47	22	user	user	NOUN
absel-1565	47	23	wishes	wish	VERB
absel-1565	47	24	to	to	PART
absel-1565	47	25	achieve	achieve	VERB
absel-1565	47	26	with	with	ADP
absel-1565	47	27	the	the	DET
absel-1565	47	28	comparative	comparative	ADJ
absel-1565	47	29	advertisement	advertisement	NOUN
absel-1565	47	30	.	.	PUNCT
absel-1565	48	1	depending	depend	VERB
absel-1565	48	2	upon	upon	SCONJ
absel-1565	48	3	the	the	DET
absel-1565	48	4	basic	basic	ADJ
absel-1565	48	5	information	information	NOUN
absel-1565	48	6	regarding	regard	VERB
absel-1565	48	7	the	the	DET
absel-1565	48	8	brand	brand	NOUN
absel-1565	48	9	,	,	PUNCT
absel-1565	48	10	(	(	PUNCT
absel-1565	48	11	such	such	ADJ
absel-1565	48	12	as	as	ADP
absel-1565	48	13	product	product	NOUN
absel-1565	48	14	type	type	NOUN
absel-1565	48	15	,	,	PUNCT
absel-1565	48	16	stage	stage	NOUN
absel-1565	48	17	in	in	ADP
absel-1565	48	18	the	the	DET
absel-1565	48	19	life	life	NOUN
absel-1565	48	20	cycle	cycle	NOUN
absel-1565	48	21	among	among	ADP
absel-1565	48	22	others	other	NOUN
absel-1565	48	23	)	)	PUNCT
absel-1565	48	24	,	,	PUNCT
absel-1565	48	25	the	the	DET
absel-1565	48	26	system	system	NOUN
absel-1565	48	27	makes	make	VERB
absel-1565	48	28	a	a	DET
absel-1565	48	29	recommendation	recommendation	NOUN
absel-1565	48	30	on	on	ADP
absel-1565	48	31	the	the	DET
absel-1565	48	32	form	form	NOUN
absel-1565	48	33	of	of	ADP
absel-1565	48	34	comparisons	comparison	NOUN
absel-1565	48	35	to	to	PART
absel-1565	48	36	be	be	AUX
absel-1565	48	37	included	include	VERB
absel-1565	48	38	in	in	ADP
absel-1565	48	39	the	the	DET
absel-1565	48	40	advertisement	advertisement	NOUN
absel-1565	48	41	.	.	PUNCT
absel-1565	49	1	indeed	indeed	ADV
absel-1565	49	2	,	,	PUNCT
absel-1565	49	3	as	as	SCONJ
absel-1565	49	4	the	the	DET
absel-1565	49	5	user	user	NOUN
absel-1565	49	6	’s	’s	PART
absel-1565	49	7	objectives	objective	NOUN
absel-1565	49	8	change	change	NOUN
absel-1565	49	9	,	,	PUNCT
absel-1565	49	10	cadplan	cadplan	NOUN
absel-1565	49	11	revises	revise	VERB
absel-1565	49	12	the	the	DET
absel-1565	49	13	recommendation	recommendation	NOUN
absel-1565	49	14	for	for	ADP
absel-1565	49	15	comparisons	comparison	NOUN
absel-1565	49	16	.	.	PUNCT
absel-1565	50	1	also	also	ADV
absel-1565	50	2	,	,	PUNCT
absel-1565	50	3	if	if	SCONJ
absel-1565	50	4	the	the	DET
absel-1565	50	5	user	user	NOUN
absel-1565	50	6	requests	request	VERB
absel-1565	50	7	the	the	DET
absel-1565	50	8	reasons	reason	NOUN
absel-1565	50	9	for	for	ADP
absel-1565	50	10	the	the	DET
absel-1565	50	11	recommendation	recommendation	NOUN
absel-1565	50	12	,	,	PUNCT
absel-1565	50	13	the	the	DET
absel-1565	50	14	system	system	NOUN
absel-1565	50	15	provides	provide	VERB
absel-1565	50	16	its	its	PRON
absel-1565	50	17	reasoning	reasoning	NOUN
absel-1565	50	18	by	by	ADP
absel-1565	50	19	listing	list	VERB
absel-1565	50	20	appropriate	appropriate	ADJ
absel-1565	50	21	relationships	relationship	NOUN
absel-1565	50	22	from	from	ADP
absel-1565	50	23	the	the	DET
absel-1565	50	24	knowledge	knowledge	NOUN
absel-1565	50	25	base	base	NOUN
absel-1565	50	26	.	.	PUNCT
absel-1565	51	1	thus	thus	ADV
absel-1565	51	2	,	,	PUNCT
absel-1565	51	3	cadplan	cadplan	NOUN
absel-1565	51	4	provides	provide	VERB
absel-1565	51	5	an	an	DET
absel-1565	51	6	opportunity	opportunity	NOUN
absel-1565	51	7	to	to	ADP
absel-1565	51	8	users	user	NOUN
absel-1565	51	9	to	to	PART
absel-1565	51	10	determine	determine	VERB
absel-1565	51	11	a	a	DET
absel-1565	51	12	comparative	comparative	ADJ
absel-1565	51	13	advertisement	advertisement	NOUN
absel-1565	51	14	format	format	NOUN
absel-1565	51	15	interactively	interactively	ADV
absel-1565	51	16	.	.	PUNCT
absel-1565	52	1	discussion	discussion	NOUN
absel-1565	52	2	in	in	ADP
absel-1565	52	3	contrast	contrast	NOUN
absel-1565	52	4	to	to	ADP
absel-1565	52	5	other	other	ADJ
absel-1565	52	6	marketing	marketing	NOUN
absel-1565	52	7	decision	decision	NOUN
absel-1565	52	8	models	model	NOUN
absel-1565	52	9	,	,	PUNCT
absel-1565	52	10	cadplan	cadplan	NOUN
absel-1565	52	11	attempts	attempt	VERB
absel-1565	52	12	to	to	PART
absel-1565	52	13	represent	represent	VERB
absel-1565	52	14	the	the	DET
absel-1565	52	15	largely	largely	ADV
absel-1565	52	16	symbolic	symbolic	ADJ
absel-1565	52	17	knowledge	knowledge	NOUN
absel-1565	52	18	that	that	PRON
absel-1565	52	19	associates	associate	VERB
absel-1565	52	20	consumer	consumer	NOUN
absel-1565	52	21	,	,	PUNCT
absel-1565	52	22	market	market	NOUN
absel-1565	52	23	,	,	PUNCT
absel-1565	52	24	and	and	CCONJ
absel-1565	52	25	advertising	advertising	NOUN
absel-1565	52	26	characteristics	characteristic	NOUN
absel-1565	52	27	with	with	ADP
absel-1565	52	28	consumer	consumer	NOUN
absel-1565	52	29	behavior	behavior	NOUN
absel-1565	52	30	.	.	PUNCT
absel-1565	53	1	it	it	PRON
absel-1565	53	2	provides	provide	VERB
absel-1565	53	3	users	user	NOUN
absel-1565	53	4	an	an	DET
absel-1565	53	5	opportunity	opportunity	NOUN
absel-1565	53	6	in	in	ADP
absel-1565	53	7	an	an	DET
absel-1565	53	8	interactive	interactive	ADJ
absel-1565	53	9	environment	environment	NOUN
absel-1565	53	10	to	to	PART
absel-1565	53	11	determine	determine	VERB
absel-1565	53	12	the	the	DET
absel-1565	53	13	optimum	optimum	ADJ
absel-1565	53	14	comparative	comparative	ADJ
absel-1565	53	15	advertising	advertising	NOUN
absel-1565	53	16	format	format	NOUN
absel-1565	53	17	.	.	PUNCT
absel-1565	54	1	unlike	unlike	ADP
absel-1565	54	2	most	most	ADJ
absel-1565	54	3	marketing	marketing	NOUN
absel-1565	54	4	simulations	simulation	NOUN
absel-1565	54	5	,	,	PUNCT
absel-1565	54	6	it	it	PRON
absel-1565	54	7	has	have	VERB
absel-1565	54	8	an	an	DET
absel-1565	54	9	uncommon	uncommon	ADJ
absel-1565	54	10	ability	ability	NOUN
absel-1565	54	11	to	to	PART
absel-1565	54	12	provide	provide	VERB
absel-1565	54	13	a	a	DET
absel-1565	54	14	"	"	PUNCT
absel-1565	54	15	line	line	NOUN
absel-1565	54	16	of	of	ADP
absel-1565	54	17	reasoning	reasoning	NOUN
absel-1565	54	18	"	"	PUNCT
absel-1565	54	19	justifications	justification	NOUN
absel-1565	54	20	for	for	ADP
absel-1565	54	21	its	its	PRON
absel-1565	54	22	recommendations	recommendation	NOUN
absel-1565	54	23	.	.	PUNCT
absel-1565	55	1	the	the	DET
absel-1565	55	2	benefit	benefit	NOUN
absel-1565	55	3	of	of	ADP
absel-1565	55	4	knowing	know	VERB
absel-1565	55	5	the	the	DET
absel-1565	55	6	reasons	reason	NOUN
absel-1565	55	7	for	for	ADP
absel-1565	55	8	cadplan	cadplan	NOUN
absel-1565	55	9	’s	’s	PART
absel-1565	55	10	recommendations	recommendation	NOUN
absel-1565	55	11	allows	allow	VERB
absel-1565	55	12	users	user	NOUN
absel-1565	55	13	to	to	PART
absel-1565	55	14	work	work	VERB
absel-1565	55	15	with	with	ADP
absel-1565	55	16	greater	great	ADJ
absel-1565	55	17	understanding	understanding	NOUN
absel-1565	55	18	of	of	ADP
absel-1565	55	19	the	the	DET
absel-1565	55	20	underlying	underlie	VERB
absel-1565	55	21	phenomenon	phenomenon	NOUN
absel-1565	55	22	rather	rather	ADV
absel-1565	55	23	than	than	ADP
absel-1565	55	24	guessing	guess	VERB
absel-1565	55	25	it	it	PRON
absel-1565	55	26	.	.	PUNCT
absel-1565	56	1	working	work	VERB
absel-1565	56	2	with	with	ADP
absel-1565	56	3	an	an	DET
absel-1565	56	4	expert	expert	NOUN
absel-1565	56	5	system	system	NOUN
absel-1565	56	6	shell	shell	NOUN
absel-1565	56	7	,	,	PUNCT
absel-1565	56	8	users	user	NOUN
absel-1565	56	9	also	also	ADV
absel-1565	56	10	learn	learn	VERB
absel-1565	56	11	about	about	ADP
absel-1565	56	12	the	the	DET
absel-1565	56	13	potential	potential	NOUN
absel-1565	56	14	of	of	ADP
absel-1565	56	15	artificial	artificial	ADJ
absel-1565	56	16	intelligence	intelligence	NOUN
absel-1565	56	17	in	in	ADP
absel-1565	56	18	advertising	advertising	NOUN
absel-1565	56	19	.	.	PUNCT
absel-1565	57	1	references	reference	NOUN
absel-1565	57	2	available	available	ADJ
absel-1565	57	3	from	from	ADP
absel-1565	57	4	the	the	DET
absel-1565	57	5	author	author	NOUN
absel-1565	57	6	upon	upon	SCONJ
absel-1565	57	7	request	request	NOUN
absel-1565	57	8	table	table	NOUN
absel-1565	57	9	of	of	ADP
absel-1565	57	10	contents	content	NOUN
absel-1565	57	11	volume	volume	NOUN
absel-1565	57	12	20	20	NUM
absel-1565	57	13	,	,	PUNCT
absel-1565	57	14	1993	1993	NUM
absel-1565	57	15	dominant	dominant	ADJ
absel-1565	57	16	personality	personality	NOUN
absel-1565	57	17	types	type	NOUN
absel-1565	57	18	and	and	CCONJ
absel-1565	57	19	total	total	ADJ
absel-1565	57	20	enterprise	enterprise	NOUN
absel-1565	57	21	simulation	simulation	NOUN
absel-1565	57	22	performance	performance	NOUN
absel-1565	57	23	shelf	shelf	NOUN
absel-1565	57	24	wars	war	NOUN
absel-1565	57	25	:	:	PUNCT
absel-1565	57	26	a	a	DET
absel-1565	57	27	grocery	grocery	NOUN
absel-1565	57	28	channel	channel	NOUN
absel-1565	57	29	simulation	simulation	NOUN
absel-1565	57	30	shared	share	VERB
absel-1565	57	31	cultural	cultural	ADJ
absel-1565	57	32	perspectives	perspective	NOUN
absel-1565	57	33	:	:	PUNCT
absel-1565	57	34	an	an	DET
absel-1565	57	35	experiential	experiential	ADJ
absel-1565	57	36	exercise	exercise	NOUN
absel-1565	57	37	utilizing	utilize	VERB
absel-1565	57	38	international	international	ADJ
absel-1565	57	39	students	student	NOUN
absel-1565	57	40	to	to	PART
absel-1565	57	41	globalize	globalize	VERB
absel-1565	57	42	the	the	DET
absel-1565	57	43	classroom	classroom	NOUN
absel-1565	57	44	an	an	DET
absel-1565	57	45	instrument	instrument	NOUN
absel-1565	57	46	for	for	ADP
absel-1565	57	47	investigating	investigate	VERB
absel-1565	57	48	the	the	DET
absel-1565	57	49	effectiveness	effectiveness	NOUN
absel-1565	57	50	of	of	ADP
absel-1565	57	51	teaching	teaching	NOUN
absel-1565	57	52	methods	method	NOUN
absel-1565	57	53	in	in	ADP
absel-1565	57	54	the	the	DET
absel-1565	57	55	business	business	NOUN
absel-1565	57	56	policy	policy	NOUN
absel-1565	57	57	and	and	CCONJ
absel-1565	57	58	strategy	strategy	NOUN
absel-1565	57	59	formulation	formulation	NOUN
absel-1565	57	60	course	course	NOUN
absel-1565	57	61	providing	provide	VERB
absel-1565	57	62	better	well	ADV
absel-1565	57	63	trained	train	VERB
absel-1565	57	64	graduates	graduate	NOUN
absel-1565	57	65	for	for	ADP
absel-1565	57	66	accounting	accounting	NOUN
absel-1565	57	67	employers	employer	NOUN
absel-1565	57	68	the	the	DET
absel-1565	57	69	ambition	ambition	NOUN
absel-1565	57	70	gradient	gradient	NOUN
absel-1565	57	71	approach	approach	NOUN
absel-1565	57	72	to	to	ADP
absel-1565	57	73	evaluation	evaluation	NOUN
absel-1565	57	74	of	of	ADP
absel-1565	57	75	computer	computer	NOUN
absel-1565	57	76	simulation	simulation	NOUN
absel-1565	57	77	game	game	NOUN
absel-1565	57	78	team	team	NOUN
absel-1565	57	79	performance	performance	NOUN
absel-1565	57	80	alphatec	alphatec	NOUN
absel-1565	57	81	:	:	PUNCT
absel-1565	57	82	a	a	DET
absel-1565	57	83	negotiation	negotiation	NOUN
absel-1565	57	84	exercise	exercise	NOUN
absel-1565	57	85	with	with	ADP
absel-1565	57	86	logrolling	logrolling	NOUN
absel-1565	57	87	and	and	CCONJ
absel-1565	57	88	bridging	bridging	NOUN
absel-1565	57	89	potential	potential	NOUN
absel-1565	57	90	using	use	VERB
absel-1565	57	91	the	the	DET
absel-1565	57	92	ideafisher	ideafisher	ADJ
absel-1565	57	93	idea	idea	NOUN
absel-1565	57	94	generation	generation	NOUN
absel-1565	57	95	system	system	NOUN
absel-1565	57	96	as	as	ADP
absel-1565	57	97	a	a	DET
absel-1565	57	98	decision	decision	NOUN
absel-1565	57	99	support	support	NOUN
absel-1565	57	100	system	system	NOUN
absel-1565	57	101	in	in	ADP
absel-1565	57	102	marketing	marketing	NOUN
absel-1565	57	103	strategy	strategy	NOUN
absel-1565	57	104	courses	course	VERB
absel-1565	57	105	a	a	DET
absel-1565	57	106	dynamic	dynamic	ADJ
absel-1565	57	107	market	market	NOUN
absel-1565	57	108	share	share	NOUN
absel-1565	57	109	allocation	allocation	NOUN
absel-1565	57	110	model	model	NOUN
absel-1565	57	111	for	for	ADP
absel-1565	57	112	computerized	computerized	ADJ
absel-1565	57	113	business	business	NOUN
absel-1565	57	114	simulations	simulation	NOUN
absel-1565	57	115	multi	multi	ADJ
absel-1565	57	116	-	-	ADJ
absel-1565	57	117	cultural	cultural	ADJ
absel-1565	57	118	adaptability	adaptability	NOUN
absel-1565	57	119	using	use	VERB
absel-1565	57	120	experiential	experiential	ADJ
absel-1565	57	121	learning	learning	NOUN
absel-1565	57	122	in	in	ADP
absel-1565	57	123	a	a	DET
absel-1565	57	124	graduate	graduate	NOUN
absel-1565	57	125	course	course	NOUN
absel-1565	57	126	development	development	NOUN
absel-1565	57	127	of	of	ADP
absel-1565	57	128	experiential	experiential	ADJ
absel-1565	57	129	applications	application	NOUN
absel-1565	57	130	in	in	ADP
absel-1565	57	131	hrm	hrm	PROPN
absel-1565	57	132	:	:	PUNCT
absel-1565	57	133	practicing	practice	VERB
absel-1565	57	134	what	what	PRON
absel-1565	57	135	preach	preach	NOUN
absel-1565	57	136	and	and	CCONJ
absel-1565	57	137	preaching	preach	VERB
absel-1565	57	138	for	for	ADP
absel-1565	57	139	practice	practice	NOUN
absel-1565	57	140	linking	link	VERB
absel-1565	57	141	students	student	NOUN
absel-1565	57	142	and	and	CCONJ
absel-1565	57	143	business	business	NOUN
absel-1565	57	144	leaders	leader	NOUN
absel-1565	57	145	through	through	ADP
absel-1565	57	146	portfolios	portfolio	NOUN
absel-1565	57	147	debriefing	debrief	VERB
absel-1565	57	148	international	international	ADJ
absel-1565	57	149	experiential	experiential	ADJ
absel-1565	57	150	learning	learning	NOUN
absel-1565	57	151	exercises	exercise	NOUN
absel-1565	57	152	:	:	PUNCT
absel-1565	57	153	road	road	NOUN
absel-1565	57	154	signs	sign	NOUN
absel-1565	57	155	for	for	ADP
absel-1565	57	156	effectiveness	effectiveness	NOUN
absel-1565	57	157	sales	sale	NOUN
absel-1565	57	158	manager	manager	NOUN
absel-1565	57	159	:	:	PUNCT
absel-1565	57	160	a	a	DET
absel-1565	57	161	simulation	simulation	NOUN
absel-1565	57	162	modeling	model	VERB
absel-1565	57	163	interactive	interactive	ADJ
absel-1565	57	164	effects	effect	NOUN
absel-1565	57	165	in	in	ADP
absel-1565	57	166	mathematical	mathematical	ADJ
absel-1565	57	167	functions	function	NOUN
absel-1565	57	168	for	for	ADP
absel-1565	57	169	business	business	NOUN
absel-1565	57	170	simulations	simulation	NOUN
absel-1565	57	171	:	:	PUNCT
absel-1565	57	172	a	a	DET
absel-1565	57	173	critique	critique	NOUN
absel-1565	57	174	of	of	ADP
absel-1565	57	175	goosen	goosen	PROPN
absel-1565	57	176	's	's	PART
absel-1565	57	177	interpolation	interpolation	NOUN
absel-1565	57	178	reducing	reduce	VERB
absel-1565	57	179	the	the	DET
absel-1565	57	180	complexity	complexity	NOUN
absel-1565	57	181	of	of	ADP
absel-1565	57	182	interactive	interactive	ADJ
absel-1565	57	183	variable	variable	ADJ
absel-1565	57	184	modeling	modeling	NOUN
absel-1565	57	185	in	in	ADP
absel-1565	57	186	business	business	NOUN
absel-1565	57	187	simulations	simulation	NOUN
absel-1565	57	188	through	through	ADP
absel-1565	57	189	interpolation	interpolation	NOUN
absel-1565	57	190	antecedent	antecedent	NOUN
absel-1565	57	191	biases	bias	NOUN
absel-1565	57	192	of	of	ADP
absel-1565	57	193	experiential	experiential	ADJ
absel-1565	57	194	learners	learner	NOUN
absel-1565	57	195	:	:	PUNCT
absel-1565	57	196	trainee	trainee	NOUN
absel-1565	57	197	occupation	occupation	NOUN
absel-1565	57	198	and	and	CCONJ
absel-1565	57	199	subgroup	subgroup	NOUN
absel-1565	57	200	diversity	diversity	NOUN
absel-1565	57	201	pax	pax	NOUN
absel-1565	57	202	in	in	ADP
absel-1565	57	203	terra	terra	NOUN
absel-1565	57	204	sancta	sancta	NOUN
absel-1565	57	205	:	:	PUNCT
absel-1565	57	206	simulating	simulate	VERB
absel-1565	57	207	the	the	DET
absel-1565	57	208	middle	middle	PROPN
absel-1565	57	209	east	east	PROPN
absel-1565	57	210	peace	peace	NOUN
absel-1565	57	211	negotiations	negotiation	NOUN
absel-1565	57	212	a	a	DET
absel-1565	57	213	multiple	multiple	ADJ
absel-1565	57	214	regression	regression	NOUN
absel-1565	57	215	case	case	NOUN
absel-1565	57	216	in	in	ADP
absel-1565	57	217	experiential	experiential	ADJ
absel-1565	57	218	learning	learning	NOUN
absel-1565	57	219	changes	change	NOUN
absel-1565	57	220	in	in	ADP
absel-1565	57	221	ethnocentric	ethnocentric	ADJ
absel-1565	57	222	/	/	SYM
absel-1565	57	223	geocentric	geocentric	ADJ
absel-1565	57	224	orientation	orientation	NOUN
absel-1565	57	225	by	by	ADP
absel-1565	57	226	business	business	NOUN
absel-1565	57	227	students	student	NOUN
absel-1565	57	228	after	after	ADP
absel-1565	57	229	exposure	exposure	NOUN
absel-1565	57	230	to	to	ADP
absel-1565	57	231	a	a	DET
absel-1565	57	232	one	one	NUM
absel-1565	57	233	summer	summer	NOUN
absel-1565	57	234	course	course	NOUN
absel-1565	57	235	in	in	ADP
absel-1565	57	236	international	international	ADJ
absel-1565	57	237	marketing	marketing	NOUN
absel-1565	57	238	's	's	PART
absel-1565	57	239	a	a	DET
absel-1565	57	240	systematic	systematic	ADJ
absel-1565	57	241	approach	approach	NOUN
absel-1565	57	242	to	to	ADP
absel-1565	57	243	the	the	DET
absel-1565	57	244	development	development	NOUN
absel-1565	57	245	and	and	CCONJ
absel-1565	57	246	evaluation	evaluation	NOUN
absel-1565	57	247	of	of	ADP
absel-1565	57	248	experiential	experiential	ADJ
absel-1565	57	249	exercises	exercise	NOUN
absel-1565	57	250	entrepreneurs	entrepreneur	NOUN
absel-1565	57	251	evaluate	evaluate	VERB
absel-1565	57	252	experiential	experiential	ADJ
absel-1565	57	253	education	education	NOUN
absel-1565	57	254	a	a	DET
absel-1565	57	255	linear	linear	ADJ
absel-1565	57	256	programming	programming	NOUN
absel-1565	57	257	approach	approach	NOUN
absel-1565	57	258	to	to	ADP
absel-1565	57	259	open	open	ADJ
absel-1565	57	260	system	system	NOUN
absel-1565	57	261	total	total	NOUN
absel-1565	57	262	enterprise	enterprise	NOUN
absel-1565	57	263	simulations	simulation	NOUN
absel-1565	57	264	reflecting	reflect	VERB
absel-1565	57	265	leader	leader	NOUN
absel-1565	57	266	behavior	behavior	NOUN
absel-1565	57	267	from	from	ADP
absel-1565	57	268	the	the	DET
absel-1565	57	269	looking	look	VERB
absel-1565	57	270	glass	glass	NOUN
absel-1565	57	271	,	,	PUNCT
absel-1565	57	272	inc	inc	PROPN
absel-1565	57	273	.	.	PROPN
absel-1565	57	274	simulation	simulation	PROPN
absel-1565	57	275	linking	link	VERB
absel-1565	57	276	cognitive	cognitive	ADJ
absel-1565	57	277	styles	style	NOUN
absel-1565	57	278	,	,	PUNCT
absel-1565	57	279	teaching	teaching	NOUN
absel-1565	57	280	methods	method	NOUN
absel-1565	57	281	,	,	PUNCT
absel-1565	57	282	educational	educational	ADJ
absel-1565	57	283	objectives	objective	NOUN
absel-1565	57	284	and	and	CCONJ
absel-1565	57	285	assessment	assessment	NOUN
absel-1565	57	286	:	:	PUNCT
absel-1565	57	287	a	a	DET
absel-1565	57	288	decision	decision	NOUN
absel-1565	57	289	tree	tree	NOUN
absel-1565	57	290	approach	approach	NOUN
absel-1565	57	291	restructuring	restructure	VERB
absel-1565	57	292	management	management	NOUN
absel-1565	57	293	education	education	NOUN
absel-1565	57	294	in	in	ADP
absel-1565	57	295	post	post	ADJ
absel-1565	57	296	-	-	ADJ
absel-1565	57	297	communist	communist	ADJ
absel-1565	57	298	countries	country	NOUN
absel-1565	57	299	:	:	PUNCT
absel-1565	57	300	how	how	SCONJ
absel-1565	57	301	western	western	ADJ
absel-1565	57	302	experts	expert	NOUN
absel-1565	57	303	can	can	AUX
absel-1565	57	304	help	help	VERB
absel-1565	57	305	managerial	managerial	ADJ
absel-1565	57	306	and	and	CCONJ
absel-1565	57	307	cultural	cultural	ADJ
absel-1565	57	308	pre	pre	NOUN
absel-1565	57	309	-	-	NOUN
absel-1565	57	310	conditions	condition	NOUN
absel-1565	57	311	for	for	ADP
absel-1565	57	312	superior	superior	ADJ
absel-1565	57	313	performance	performance	NOUN
absel-1565	57	314	in	in	ADP
absel-1565	57	315	a	a	DET
absel-1565	57	316	global	global	ADJ
absel-1565	57	317	setting	setting	NOUN
absel-1565	57	318	:	:	PUNCT
absel-1565	57	319	an	an	DET
absel-1565	57	320	experimental	experimental	ADJ
absel-1565	57	321	study	study	NOUN
absel-1565	57	322	with	with	ADP
absel-1565	57	323	the	the	DET
absel-1565	57	324	aid	aid	NOUN
absel-1565	57	325	of	of	ADP
absel-1565	57	326	business	business	NOUN
absel-1565	57	327	games	game	NOUN
absel-1565	57	328	multiple	multiple	ADJ
absel-1565	57	329	industries	industry	NOUN
absel-1565	57	330	in	in	ADP
absel-1565	57	331	computerized	computerized	ADJ
absel-1565	57	332	business	business	NOUN
absel-1565	57	333	gaming	gaming	NOUN
absel-1565	57	334	simulations	simulation	NOUN
absel-1565	57	335	content	content	NOUN
absel-1565	57	336	or	or	CCONJ
absel-1565	57	337	process	process	NOUN
absel-1565	57	338	?	?	PUNCT
absel-1565	58	1	content	content	NOUN
absel-1565	58	2	and	and	CCONJ
absel-1565	58	3	process	process	NOUN
absel-1565	58	4	!	!	PUNCT
absel-1565	59	1	some	some	DET
absel-1565	59	2	observations	observation	NOUN
absel-1565	59	3	and	and	CCONJ
absel-1565	59	4	reflections	reflection	NOUN
absel-1565	59	5	about	about	ADP
absel-1565	59	6	management	management	NOUN
absel-1565	59	7	education	education	NOUN
absel-1565	59	8	in	in	ADP
absel-1565	59	9	central	central	PROPN
absel-1565	59	10	europe	europe	PROPN
absel-1565	59	11	out	out	ADP
absel-1565	59	12	-	-	PUNCT
absel-1565	59	13	of	of	ADP
absel-1565	59	14	-	-	PUNCT
absel-1565	59	15	class	class	NOUN
absel-1565	59	16	experiences	experience	NOUN
absel-1565	59	17	to	to	PART
absel-1565	59	18	promote	promote	VERB
absel-1565	59	19	volunteerism	volunteerism	NOUN
absel-1565	59	20	enacting	enact	VERB
absel-1565	59	21	the	the	DET
absel-1565	59	22	linguistic	linguistic	ADJ
absel-1565	59	23	consciousness	consciousness	NOUN
absel-1565	59	24	of	of	ADP
absel-1565	59	25	the	the	DET
absel-1565	59	26	modern	modern	ADJ
absel-1565	59	27	managerial	managerial	ADJ
absel-1565	59	28	mind	mind	NOUN
absel-1565	59	29	:	:	PUNCT
absel-1565	59	30	post	post	ADJ
absel-1565	59	31	-	-	ADJ
absel-1565	59	32	modernism	modernism	ADJ
absel-1565	59	33	and	and	CCONJ
absel-1565	59	34	experiential	experiential	ADJ
absel-1565	59	35	learning	learning	NOUN
absel-1565	59	36	intergrating	intergrate	VERB
absel-1565	59	37	experiential	experiential	ADJ
absel-1565	59	38	exercises	exercise	NOUN
absel-1565	59	39	into	into	ADP
absel-1565	59	40	the	the	DET
absel-1565	59	41	college	college	NOUN
absel-1565	59	42	curriculum	curriculum	NOUN
absel-1565	59	43	:	:	PUNCT
absel-1565	59	44	the	the	DET
absel-1565	59	45	case	case	NOUN
absel-1565	59	46	of	of	ADP
absel-1565	59	47	internationalizing	internationalize	VERB
absel-1565	59	48	the	the	DET
absel-1565	59	49	business	business	NOUN
absel-1565	59	50	curriculum	curriculum	NOUN
absel-1565	59	51	simulation	simulation	NOUN
absel-1565	59	52	marketing	marketing	NOUN
absel-1565	59	53	oversights	oversight	NOUN
absel-1565	59	54	incorporating	incorporate	VERB
absel-1565	59	55	advertising	advertising	NOUN
absel-1565	59	56	creative	creative	ADJ
absel-1565	59	57	strategy	strategy	NOUN
absel-1565	59	58	into	into	ADP
absel-1565	59	59	computer	computer	NOUN
absel-1565	59	60	-	-	PUNCT
absel-1565	59	61	based	base	VERB
absel-1565	59	62	business	business	NOUN
absel-1565	59	63	simulations	simulation	VERB
absel-1565	59	64	the	the	DET
absel-1565	59	65	dynamics	dynamic	NOUN
absel-1565	59	66	of	of	ADP
absel-1565	59	67	a	a	DET
absel-1565	59	68	partnership	partnership	NOUN
absel-1565	59	69	between	between	ADP
absel-1565	59	70	business	business	NOUN
absel-1565	59	71	and	and	CCONJ
absel-1565	59	72	education	education	NOUN
absel-1565	59	73	collaborative	collaborative	ADJ
absel-1565	59	74	education	education	NOUN
absel-1565	59	75	done	do	VERB
absel-1565	59	76	globally	globally	ADV
absel-1565	59	77	experiential	experiential	ADJ
absel-1565	59	78	systems	system	NOUN
absel-1565	59	79	analysis	analysis	NOUN
absel-1565	59	80	cadplan	cadplan	NOUN
absel-1565	59	81	:	:	PUNCT
absel-1565	59	82	a	a	DET
absel-1565	59	83	simulation	simulation	NOUN
absel-1565	59	84	for	for	ADP
absel-1565	59	85	comparative	comparative	ADJ
absel-1565	59	86	advertising	advertising	NOUN
absel-1565	59	87	a	a	DET
absel-1565	59	88	doctoral	doctoral	ADJ
absel-1565	59	89	symposium	symposium	NOUN
absel-1565	59	90	:	:	PUNCT
absel-1565	59	91	preparing	prepare	VERB
absel-1565	59	92	students	student	NOUN
absel-1565	59	93	for	for	ADP
absel-1565	59	94	conference	conference	NOUN
absel-1565	59	95	behavior	behavior	NOUN
absel-1565	59	96	comparing	compare	VERB
absel-1565	59	97	the	the	DET
absel-1565	59	98	simulation	simulation	NOUN
absel-1565	59	99	with	with	ADP
absel-1565	59	100	the	the	DET
absel-1565	59	101	case	case	NOUN
absel-1565	59	102	approach	approach	NOUN
absel-1565	59	103	:	:	PUNCT
absel-1565	59	104	again	again	ADV
absel-1565	59	105	!	!	PUNCT
absel-1565	60	1	total	total	ADJ
absel-1565	60	2	quality	quality	NOUN
absel-1565	60	3	management	management	NOUN
absel-1565	60	4	:	:	PUNCT
absel-1565	60	5	a	a	DET
absel-1565	60	6	model	model	NOUN
absel-1565	60	7	for	for	ADP
absel-1565	60	8	continuous	continuous	ADJ
absel-1565	60	9	quality	quality	NOUN
absel-1565	60	10	improvement	improvement	NOUN
absel-1565	60	11	the	the	DET
absel-1565	60	12	quality	quality	NOUN
absel-1565	60	13	audit	audit	NOUN
absel-1565	60	14	:	:	PUNCT
absel-1565	60	15	an	an	DET
absel-1565	60	16	experiential	experiential	ADJ
absel-1565	60	17	exercise	exercise	NOUN
absel-1565	60	18	for	for	ADP
absel-1565	60	19	business	business	NOUN
absel-1565	60	20	students	student	NOUN
absel-1565	60	21	extending	extend	VERB
absel-1565	60	22	the	the	DET
absel-1565	60	23	reach	reach	NOUN
absel-1565	60	24	of	of	ADP
absel-1565	60	25	simulations	simulation	NOUN
absel-1565	60	26	:	:	PUNCT
absel-1565	60	27	decide	decide	VERB
absel-1565	60	28	heads	head	NOUN
absel-1565	60	29	for	for	ADP
absel-1565	60	30	the	the	DET
absel-1565	60	31	inner	inner	ADJ
absel-1565	60	32	city	city	NOUN
absel-1565	60	33	lessons	lesson	NOUN
absel-1565	60	34	learned	learn	VERB
absel-1565	60	35	from	from	ADP
absel-1565	60	36	a	a	DET
absel-1565	60	37	customized	customize	VERB
absel-1565	60	38	management	management	NOUN
absel-1565	60	39	development	development	NOUN
absel-1565	60	40	simulation	simulation	NOUN
absel-1565	60	41	the	the	DET
absel-1565	60	42	foreign	foreign	ADJ
absel-1565	60	43	exchange	exchange	NOUN
absel-1565	60	44	spot	spot	NOUN
absel-1565	60	45	trading	trading	NOUN
absel-1565	60	46	simulation	simulation	NOUN
absel-1565	60	47	using	use	VERB
absel-1565	60	48	lotus	lotus	PROPN
absel-1565	60	49	1	1	NUM
absel-1565	60	50	-	-	SYM
absel-1565	60	51	2	2	NUM
absel-1565	60	52	-	-	SYM
absel-1565	60	53	3	3	NUM
absel-1565	60	54	to	to	PART
absel-1565	60	55	complete	complete	VERB
absel-1565	60	56	a	a	DET
absel-1565	60	57	triple	triple	ADJ
absel-1565	60	58	play	play	NOUN
absel-1565	60	59	in	in	ADP
absel-1565	60	60	a	a	DET
absel-1565	60	61	simulated	simulate	VERB
absel-1565	60	62	competition	competition	NOUN
absel-1565	60	63	international	international	ADJ
absel-1565	60	64	business	business	NOUN
absel-1565	60	65	education	education	NOUN
absel-1565	60	66	:	:	PUNCT
absel-1565	60	67	is	be	AUX
absel-1565	60	68	enough	enough	ADV
absel-1565	60	69	being	be	AUX
absel-1565	60	70	done	do	VERB
absel-1565	60	71	?	?	PUNCT
absel-1565	61	1	matching	match	VERB
absel-1565	61	2	of	of	ADP
absel-1565	61	3	student	student	NOUN
absel-1565	61	4	-	-	PUNCT
absel-1565	61	5	teacher	teacher	NOUN
absel-1565	61	6	cognitive	cognitive	ADJ
absel-1565	61	7	style	style	NOUN
absel-1565	61	8	as	as	ADP
absel-1565	61	9	a	a	DET
absel-1565	61	10	factor	factor	NOUN
absel-1565	61	11	in	in	ADP
absel-1565	61	12	student	student	NOUN
absel-1565	61	13	success	success	NOUN
absel-1565	61	14	in	in	ADP
absel-1565	61	15	an	an	DET
absel-1565	61	16	introduction	introduction	NOUN
absel-1565	61	17	to	to	ADP
absel-1565	61	18	information	information	NOUN
absel-1565	61	19	systems	system	NOUN
absel-1565	61	20	course	course	NOUN
absel-1565	61	21	breathing	breathing	NOUN
absel-1565	61	22	(	(	PUNCT
absel-1565	61	23	more	more	ADJ
absel-1565	61	24	)	)	PUNCT
absel-1565	61	25	life	life	NOUN
absel-1565	61	26	into	into	ADP
absel-1565	61	27	the	the	DET
absel-1565	61	28	case	case	NOUN
absel-1565	61	29	approach	approach	NOUN
absel-1565	61	30	lord	lord	PROPN
absel-1565	61	31	of	of	ADP
absel-1565	61	32	the	the	DET
absel-1565	61	33	flies	fly	NOUN
absel-1565	61	34	:	:	PUNCT
absel-1565	61	35	a	a	DET
absel-1565	61	36	live	live	ADJ
absel-1565	61	37	case	case	NOUN
absel-1565	61	38	approach	approach	NOUN
absel-1565	61	39	to	to	ADP
absel-1565	61	40	leadership	leadership	NOUN
absel-1565	61	41	cooperative	cooperative	ADJ
absel-1565	61	42	case	case	NOUN
absel-1565	61	43	studies	study	NOUN
absel-1565	61	44	:	:	PUNCT
absel-1565	61	45	experiential	experiential	ADJ
absel-1565	61	46	tools	tool	NOUN
absel-1565	61	47	for	for	ADP
absel-1565	61	48	teaching	teach	VERB
absel-1565	61	49	business	business	NOUN
absel-1565	61	50	problem	problem	NOUN
absel-1565	61	51	solving	solving	NOUN
absel-1565	61	52	tools	tool	NOUN
absel-1565	61	53	strategy	strategy	NOUN
absel-1565	61	54	simulations	simulation	NOUN
absel-1565	61	55	in	in	ADP
absel-1565	61	56	context	context	NOUN
absel-1565	61	57	:	:	PUNCT
absel-1565	61	58	an	an	DET
absel-1565	61	59	evaluation	evaluation	NOUN
absel-1565	61	60	of	of	ADP
absel-1565	61	61	key	key	ADJ
absel-1565	61	62	dimensions	dimension	NOUN
absel-1565	61	63	the	the	DET
absel-1565	61	64	distribution	distribution	NOUN
absel-1565	61	65	channel	channel	NOUN
absel-1565	61	66	game	game	NOUN
absel-1565	61	67	evaluation	evaluation	NOUN
absel-1565	61	68	of	of	ADP
absel-1565	61	69	a	a	DET
absel-1565	61	70	simulation	simulation	NOUN
absel-1565	61	71	game	game	NOUN
absel-1565	61	72	as	as	ADP
absel-1565	61	73	an	an	DET
absel-1565	61	74	education	education	NOUN
absel-1565	61	75	tool	tool	NOUN
absel-1565	61	76	for	for	ADP
absel-1565	61	77	utility	utility	NOUN
absel-1565	61	78	professionals	professional	NOUN
absel-1565	61	79	the	the	DET
absel-1565	61	80	relationship	relationship	NOUN
absel-1565	61	81	between	between	ADP
absel-1565	61	82	total	total	ADJ
absel-1565	61	83	enterprise	enterprise	NOUN
absel-1565	61	84	simulation	simulation	NOUN
absel-1565	61	85	performance	performance	NOUN
absel-1565	61	86	and	and	CCONJ
absel-1565	61	87	learning	learn	VERB
absel-1565	61	88	total	total	ADJ
absel-1565	61	89	quality	quality	NOUN
absel-1565	61	90	management	management	NOUN
absel-1565	61	91	does	do	AUX
absel-1565	61	92	not	not	PART
absel-1565	61	93	happen	happen	VERB
absel-1565	61	94	by	by	ADP
absel-1565	61	95	magic	magic	NOUN
absel-1565	61	96	,	,	PUNCT
absel-1565	61	97	but	but	CCONJ
absel-1565	61	98	it	it	PRON
absel-1565	61	99	can	can	AUX
absel-1565	61	100	be	be	AUX
absel-1565	61	101	taught	teach	VERB
absel-1565	61	102	using	use	VERB
absel-1565	61	103	a	a	DET
absel-1565	61	104	pedagogical	pedagogical	ADJ
absel-1565	61	105	methodology	methodology	NOUN
absel-1565	61	106	that	that	PRON
absel-1565	61	107	utilizes	utilize	VERB
absel-1565	61	108	magic	magic	NOUN
absel-1565	61	109	effectively	effectively	ADV
absel-1565	61	110	preparing	prepare	VERB
absel-1565	61	111	students	student	NOUN
absel-1565	61	112	for	for	ADP
absel-1565	61	113	careers	career	NOUN
absel-1565	61	114	in	in	ADP
absel-1565	61	115	a	a	DET
absel-1565	61	116	global	global	ADJ
absel-1565	61	117	environment	environment	NOUN
absel-1565	61	118	by	by	ADP
absel-1565	61	119	integrating	integrate	VERB
absel-1565	61	120	total	total	ADJ
absel-1565	61	121	quality	quality	NOUN
absel-1565	61	122	management	management	NOUN
absel-1565	61	123	thoughout	thoughout	ADP
absel-1565	61	124	the	the	DET
absel-1565	61	125	business	business	NOUN
absel-1565	61	126	curriculum	curriculum	NOUN
absel-1565	61	127	an	an	DET
absel-1565	61	128	empirical	empirical	ADJ
absel-1565	61	129	investigation	investigation	NOUN
absel-1565	61	130	of	of	ADP
absel-1565	61	131	cognitive	cognitive	ADJ
absel-1565	61	132	and	and	CCONJ
absel-1565	61	133	performance	performance	NOUN
absel-1565	61	134	consistency	consistency	NOUN
absel-1565	61	135	in	in	ADP
absel-1565	61	136	a	a	DET
absel-1565	61	137	marketing	marketing	NOUN
absel-1565	61	138	simulation	simulation	NOUN
absel-1565	61	139	game	game	NOUN
absel-1565	61	140	environment	environment	NOUN
absel-1565	61	141	using	use	VERB
absel-1565	61	142	marsgap	marsgap	NOUN
absel-1565	61	143	with	with	ADP
absel-1565	61	144	laptop	laptop	NOUN
absel-1565	61	145	:	:	PUNCT
absel-1565	61	146	(	(	PUNCT
absel-1565	61	147	a	a	DET
absel-1565	61	148	marketing	marketing	NOUN
absel-1565	61	149	simulation	simulation	NOUN
absel-1565	61	150	game	game	NOUN
absel-1565	61	151	analysis	analysis	NOUN
absel-1565	61	152	program	program	NOUN
absel-1565	61	153	)	)	PUNCT
absel-1565	61	154	with	with	ADP
absel-1565	61	155	laptop	laptop	NOUN
absel-1565	61	156	:	:	PUNCT
absel-1565	61	157	a	a	DET
absel-1565	61	158	marketing	marketing	NOUN
absel-1565	61	159	simulation	simulation	NOUN
absel-1565	61	160	adapting	adapt	VERB
absel-1565	61	161	tqm	tqm	ADJ
absel-1565	61	162	implementation	implementation	NOUN
absel-1565	61	163	to	to	ADP
absel-1565	61	164	organizational	organizational	ADJ
absel-1565	61	165	level	level	NOUN
absel-1565	61	166	an	an	DET
absel-1565	61	167	mba	mba	NOUN
absel-1565	61	168	business	business	NOUN
absel-1565	61	169	simulation	simulation	NOUN
absel-1565	61	170	:	:	PUNCT
absel-1565	61	171	executive	executive	ADJ
absel-1565	61	172	interaction	interaction	NOUN
absel-1565	61	173	experiential	experiential	ADJ
absel-1565	61	174	exercises	exercise	NOUN
absel-1565	61	175	and	and	CCONJ
absel-1565	61	176	pedagogy	pedagogy	NOUN
absel-1565	61	177	track	track	NOUN
absel-1565	61	178	workshop	workshop	NOUN
absel-1565	61	179	:	:	PUNCT
absel-1565	61	180	experiencing	experience	VERB
absel-1565	61	181	cultural	cultural	ADJ
absel-1565	61	182	diversity	diversity	NOUN
absel-1565	61	183	in	in	ADP
absel-1565	61	184	the	the	DET
absel-1565	61	185	classroom	classroom	NOUN
absel-1565	61	186	(	(	PUNCT
absel-1565	61	187	and	and	CCONJ
absel-1565	61	188	the	the	DET
absel-1565	61	189	hotel	hotel	NOUN
absel-1565	61	190	meeting	meeting	NOUN
absel-1565	61	191	room	room	NOUN
absel-1565	61	192	)	)	PUNCT
absel-1565	61	193	closing	close	VERB
absel-1565	61	194	the	the	DET
absel-1565	61	195	gap	gap	NOUN
absel-1565	61	196	between	between	ADP
absel-1565	61	197	corporate	corporate	ADJ
absel-1565	61	198	and	and	CCONJ
absel-1565	61	199	national	national	ADJ
absel-1565	61	200	culture	culture	NOUN
absel-1565	61	201	the	the	DET
absel-1565	61	202	dynamic	dynamic	ADJ
absel-1565	61	203	manufacturing	manufacture	VERB
absel-1565	61	204	company	company	NOUN
absel-1565	61	205	the	the	DET
absel-1565	61	206	use	use	NOUN
absel-1565	61	207	of	of	ADP
absel-1565	61	208	experiential	experiential	ADJ
absel-1565	61	209	techniques	technique	NOUN
absel-1565	61	210	in	in	ADP
absel-1565	61	211	corporate	corporate	ADJ
absel-1565	61	212	training	training	NOUN
absel-1565	61	213	the	the	DET
absel-1565	61	214	state	state	NOUN
absel-1565	61	215	of	of	ADP
absel-1565	61	216	simulation	simulation	NOUN
absel-1565	61	217	gaming	gaming	NOUN
absel-1565	61	218	in	in	ADP
absel-1565	61	219	easter	easter	PROPN
absel-1565	61	220	european	european	PROPN
absel-1565	61	221	countriesprincipally	countriesprincipally	ADV
absel-1565	61	222	russia	russia	PROPN
absel-1565	61	223	an	an	DET
absel-1565	61	224	experiential	experiential	ADJ
absel-1565	61	225	exercise	exercise	NOUN
absel-1565	61	226	in	in	ADP
absel-1565	61	227	cross	cross	ADJ
absel-1565	61	228	-	-	ADJ
absel-1565	61	229	cultural	cultural	ADJ
absel-1565	61	230	training	training	NOUN
absel-1565	61	231	valuing	value	VERB
absel-1565	61	232	differences	difference	NOUN
absel-1565	61	233	:	:	PUNCT
absel-1565	61	234	a	a	DET
absel-1565	61	235	conceptual	conceptual	ADJ
absel-1565	61	236	framework	framework	NOUN
absel-1565	61	237	demonstration	demonstration	NOUN
absel-1565	61	238	of	of	ADP
absel-1565	61	239	an	an	DET
absel-1565	61	240	experiential	experiential	ADJ
absel-1565	61	241	exercise	exercise	NOUN
absel-1565	61	242	effectively	effectively	ADV
absel-1565	61	243	using	use	VERB
absel-1565	61	244	experiential	experiential	ADJ
absel-1565	61	245	learning	learning	NOUN
absel-1565	61	246	to	to	PART
absel-1565	61	247	impart	impart	VERB
absel-1565	61	248	tqm	tqm	ADJ
absel-1565	61	249	concepts	concept	NOUN
absel-1565	61	250	in	in	ADP
absel-1565	61	251	a	a	DET
absel-1565	61	252	high	high	ADJ
absel-1565	61	253	technology	technology	NOUN
absel-1565	61	254	environment	environment	NOUN
absel-1565	61	255	the	the	DET
absel-1565	61	256	older	old	ADJ
absel-1565	61	257	worker	worker	NOUN
absel-1565	61	258	questionnaire	questionnaire	NOUN
absel-1565	61	259	:	:	PUNCT
absel-1565	61	260	an	an	DET
absel-1565	61	261	exercise	exercise	NOUN
absel-1565	61	262	concerning	concern	VERB
absel-1565	61	263	older	old	ADJ
absel-1565	61	264	worker	worker	NOUN
absel-1565	61	265	stereotypes	stereotype	NOUN
absel-1565	61	266	and	and	CCONJ
absel-1565	61	267	behaviors	behavior	NOUN
absel-1565	61	268	the	the	DET
absel-1565	61	269	crime	crime	NOUN
absel-1565	61	270	fighting	fight	VERB
absel-1565	61	271	task	task	NOUN
absel-1565	61	272	force	force	NOUN
absel-1565	61	273	:	:	PUNCT
absel-1565	61	274	an	an	DET
absel-1565	61	275	exercise	exercise	NOUN
absel-1565	61	276	in	in	ADP
absel-1565	61	277	organizational	organizational	ADJ
absel-1565	61	278	politics	politic	NOUN
absel-1565	61	279	welcome	welcome	VERB
absel-1565	61	280	to	to	ADP
absel-1565	61	281	the	the	DET
absel-1565	61	282	party	party	NOUN
absel-1565	61	283	!	!	PUNCT
absel-1565	62	1	an	an	DET
absel-1565	62	2	expression	expression	NOUN
absel-1565	62	3	of	of	ADP
absel-1565	62	4	vocational	vocational	ADJ
absel-1565	62	5	preference	preference	NOUN
absel-1565	62	6	experiential	experiential	ADJ
absel-1565	62	7	exercise	exercise	NOUN
absel-1565	62	8	for	for	ADP
absel-1565	62	9	imparting	impart	VERB
absel-1565	62	10	cross	cross	ADJ
absel-1565	62	11	-	-	ADJ
absel-1565	62	12	cultural	cultural	ADJ
absel-1565	62	13	appreciation	appreciation	NOUN
absel-1565	62	14	six	six	NUM
absel-1565	62	15	swift	swift	ADJ
absel-1565	62	16	simulations	simulation	NOUN
absel-1565	62	17	on	on	ADP
absel-1565	62	18	globalization	globalization	NOUN
absel-1565	62	19	overview	overview	NOUN
absel-1565	62	20	of	of	ADP
absel-1565	62	21	basf	basf	PROPN
absel-1565	62	22	delegate	delegate	PROPN
absel-1565	62	23	program	program	NOUN