id	sid	tid	token	lemma	pos
absel-1966	1	1	from	from	ADP
absel-1966	1	2	theory	theory	NOUN
absel-1966	1	3	to	to	AUX
absel-1966	1	4	practice	practice	VERB
absel-1966	1	5	:	:	PUNCT
absel-1966	1	6	a	a	DET
absel-1966	1	7	model	model	NOUN
absel-1966	1	8	for	for	ADP
absel-1966	1	9	teaching	teaching	NOUN
absel-1966	1	10	beginning	begin	VERB
absel-1966	1	11	advertising	advertising	NOUN
absel-1966	1	12	developments	development	NOUN
absel-1966	1	13	in	in	ADP
absel-1966	1	14	business	business	NOUN
absel-1966	1	15	simulation	simulation	NOUN
absel-1966	1	16	&	&	CCONJ
absel-1966	1	17	experiential	experiential	ADJ
absel-1966	1	18	exercises	exercise	NOUN
absel-1966	1	19	,	,	PUNCT
absel-1966	1	20	volume	volume	NOUN
absel-1966	1	21	14	14	NUM
absel-1966	1	22	,	,	PUNCT
absel-1966	1	23	1987	1987	NUM
absel-1966	1	24	34	34	NUM
absel-1966	1	25	from	from	ADP
absel-1966	1	26	theory	theory	NOUN
absel-1966	1	27	to	to	ADP
absel-1966	1	28	practice	practice	VERB
absel-1966	1	29	:	:	PUNCT
absel-1966	1	30	a	a	DET
absel-1966	1	31	model	model	NOUN
absel-1966	1	32	for	for	ADP
absel-1966	1	33	teaching	teaching	NOUN
absel-1966	1	34	beginning	begin	VERB
absel-1966	1	35	advertising	advertise	VERB
absel-1966	1	36	hugh	hugh	PROPN
absel-1966	1	37	m.	m.	NOUN
absel-1966	1	38	cannon	cannon	NOUN
absel-1966	1	39	,	,	PUNCT
absel-1966	1	40	wayne	wayne	PROPN
absel-1966	1	41	state	state	PROPN
absel-1966	1	42	university	university	PROPN
absel-1966	1	43	abstract	abstract	NOUN
absel-1966	1	44	this	this	DET
absel-1966	1	45	paper	paper	NOUN
absel-1966	1	46	proposes	propose	VERB
absel-1966	1	47	a	a	DET
absel-1966	1	48	practical	practical	ADJ
absel-1966	1	49	method	method	NOUN
absel-1966	1	50	for	for	ADP
absel-1966	1	51	integrating	integrate	VERB
absel-1966	1	52	theory	theory	NOUN
absel-1966	1	53	into	into	ADP
absel-1966	1	54	a	a	DET
absel-1966	1	55	beginning	begin	VERB
absel-1966	1	56	advertising	advertising	NOUN
absel-1966	1	57	course	course	NOUN
absel-1966	1	58	.	.	PUNCT
absel-1966	2	1	it	it	PRON
absel-1966	2	2	briefly	briefly	ADV
absel-1966	2	3	reviews	review	VERB
absel-1966	2	4	other	other	ADJ
absel-1966	2	5	teaching	teaching	NOUN
absel-1966	2	6	methods	method	NOUN
absel-1966	2	7	,	,	PUNCT
absel-1966	2	8	noting	note	VERB
absel-1966	2	9	the	the	DET
absel-1966	2	10	movement	movement	NOUN
absel-1966	2	11	toward	toward	ADP
absel-1966	2	12	increasing	increase	VERB
absel-1966	2	13	concern	concern	NOUN
absel-1966	2	14	with	with	ADP
absel-1966	2	15	management	management	NOUN
absel-1966	2	16	and	and	CCONJ
absel-1966	2	17	theory	theory	NOUN
absel-1966	2	18	.	.	PUNCT
absel-1966	3	1	expanding	expand	VERB
absel-1966	3	2	on	on	ADP
absel-1966	3	3	the	the	DET
absel-1966	3	4	basic	basic	ADJ
absel-1966	3	5	logic	logic	NOUN
absel-1966	3	6	of	of	ADP
absel-1966	3	7	colley	colley	PROPN
absel-1966	3	8	’s	’s	PROPN
absel-1966	3	9	dagmar	dagmar	PROPN
absel-1966	3	10	model	model	PROPN
absel-1966	3	11	,	,	PUNCT
absel-1966	3	12	it	it	PRON
absel-1966	3	13	proposes	propose	VERB
absel-1966	3	14	a	a	DET
absel-1966	3	15	planning	planning	NOUN
absel-1966	3	16	model	model	NOUN
absel-1966	3	17	through	through	ADP
absel-1966	3	18	which	which	PRON
absel-1966	3	19	advertising	advertising	NOUN
absel-1966	3	20	-	-	PUNCT
absel-1966	3	21	related	relate	VERB
absel-1966	3	22	decisions	decision	NOUN
absel-1966	3	23	can	can	AUX
absel-1966	3	24	be	be	AUX
absel-1966	3	25	linked	link	VERB
absel-1966	3	26	in	in	ADP
absel-1966	3	27	a	a	DET
absel-1966	3	28	hierarchical	hierarchical	ADJ
absel-1966	3	29	chain	chain	NOUN
absel-1966	3	30	of	of	ADP
absel-1966	3	31	objectives	objective	NOUN
absel-1966	3	32	.	.	PUNCT
absel-1966	4	1	this	this	DET
absel-1966	4	2	model	model	NOUN
absel-1966	4	3	serves	serve	VERB
absel-1966	4	4	as	as	ADP
absel-1966	4	5	the	the	DET
absel-1966	4	6	basic	basic	ADJ
absel-1966	4	7	organizing	organizing	NOUN
absel-1966	4	8	principle	principle	NOUN
absel-1966	4	9	of	of	ADP
absel-1966	4	10	the	the	DET
absel-1966	4	11	course	course	NOUN
absel-1966	4	12	.	.	PUNCT
absel-1966	5	1	the	the	DET
absel-1966	5	2	paper	paper	NOUN
absel-1966	5	3	includes	include	VERB
absel-1966	5	4	sample	sample	NOUN
absel-1966	5	5	planning	planning	NOUN
absel-1966	5	6	documents	document	NOUN
absel-1966	5	7	used	use	VERB
absel-1966	5	8	in	in	ADP
absel-1966	5	9	an	an	DET
absel-1966	5	10	actual	actual	ADJ
absel-1966	5	11	introductory	introductory	ADJ
absel-1966	5	12	advertising	advertising	NOUN
absel-1966	5	13	course	course	NOUN
absel-1966	5	14	.	.	PUNCT
absel-1966	6	1	introduction	introduction	NOUN
absel-1966	6	2	the	the	DET
absel-1966	6	3	organization	organization	NOUN
absel-1966	6	4	of	of	ADP
absel-1966	6	5	popular	popular	ADJ
absel-1966	6	6	advertising	advertising	NOUN
absel-1966	6	7	texts	text	NOUN
absel-1966	6	8	suggest	suggest	VERB
absel-1966	6	9	that	that	SCONJ
absel-1966	6	10	introductory	introductory	ADJ
absel-1966	6	11	advertising	advertising	NOUN
absel-1966	6	12	courses	course	NOUN
absel-1966	6	13	are	be	AUX
absel-1966	6	14	taught	teach	VERB
absel-1966	6	15	according	accord	VERB
absel-1966	6	16	to	to	ADP
absel-1966	6	17	a	a	DET
absel-1966	6	18	descriptive	descriptive	ADJ
absel-1966	6	19	model	model	NOUN
absel-1966	6	20	.	.	PUNCT
absel-1966	7	1	that	that	PRON
absel-1966	7	2	is	be	AUX
absel-1966	7	3	,	,	PUNCT
absel-1966	7	4	they	they	PRON
absel-1966	7	5	seek	seek	VERB
absel-1966	7	6	to	to	PART
absel-1966	7	7	describe	describe	VERB
absel-1966	7	8	various	various	ADJ
absel-1966	7	9	facets	facet	NOUN
absel-1966	7	10	of	of	ADP
absel-1966	7	11	advertising	advertising	NOUN
absel-1966	7	12	and	and	CCONJ
absel-1966	7	13	explain	explain	VERB
absel-1966	7	14	how	how	SCONJ
absel-1966	7	15	they	they	PRON
absel-1966	7	16	operate	operate	VERB
absel-1966	7	17	in	in	ADP
absel-1966	7	18	society	society	NOUN
absel-1966	7	19	.	.	PUNCT
absel-1966	8	1	kleppner	kleppner	PROPN
absel-1966	8	2	’s	’s	PART
absel-1966	8	3	classic	classic	ADJ
absel-1966	8	4	text	text	NOUN
absel-1966	8	5	has	have	AUX
absel-1966	8	6	set	set	VERB
absel-1966	8	7	the	the	DET
absel-1966	8	8	tone	tone	NOUN
absel-1966	8	9	,	,	PUNCT
absel-1966	8	10	focusing	focus	VERB
absel-1966	8	11	our	our	PRON
absel-1966	8	12	attention	attention	NOUN
absel-1966	8	13	on	on	ADP
absel-1966	8	14	description	description	NOUN
absel-1966	8	15	of	of	ADP
absel-1966	8	16	advertising	advertising	NOUN
absel-1966	8	17	decisions	decision	NOUN
absel-1966	8	18	rather	rather	ADV
absel-1966	8	19	than	than	ADP
absel-1966	8	20	the	the	DET
absel-1966	8	21	other	other	ADJ
absel-1966	8	22	aspects	aspect	NOUN
absel-1966	8	23	of	of	ADP
absel-1966	8	24	the	the	DET
absel-1966	8	25	way	way	NOUN
absel-1966	8	26	advertising	advertising	NOUN
absel-1966	8	27	operates	operate	VERB
absel-1966	8	28	[	[	X
absel-1966	8	29	3	3	NUM
absel-1966	8	30	]	]	PUNCT
absel-1966	8	31	.	.	PUNCT
absel-1966	9	1	few	few	ADJ
absel-1966	9	2	of	of	ADP
absel-1966	9	3	us	we	PRON
absel-1966	9	4	would	would	AUX
absel-1966	9	5	quarrel	quarrel	VERB
absel-1966	9	6	with	with	ADP
absel-1966	9	7	the	the	DET
absel-1966	9	8	decision	decision	NOUN
absel-1966	9	9	-	-	PUNCT
absel-1966	9	10	oriented	orient	VERB
absel-1966	9	11	approach	approach	NOUN
absel-1966	9	12	.	.	PUNCT
absel-1966	10	1	nevertheless	nevertheless	ADV
absel-1966	10	2	,	,	PUNCT
absel-1966	10	3	with	with	ADP
absel-1966	10	4	the	the	DET
absel-1966	10	5	maturation	maturation	NOUN
absel-1966	10	6	of	of	ADP
absel-1966	10	7	advertising	advertising	NOUN
absel-1966	10	8	as	as	ADP
absel-1966	10	9	discipline	discipline	NOUN
absel-1966	10	10	,	,	PUNCT
absel-1966	10	11	many	many	ADJ
absel-1966	10	12	of	of	ADP
absel-1966	10	13	us	we	PRON
absel-1966	10	14	have	have	AUX
absel-1966	10	15	begun	begin	VERB
absel-1966	10	16	to	to	PART
absel-1966	10	17	search	search	VERB
absel-1966	10	18	for	for	ADP
absel-1966	10	19	a	a	DET
absel-1966	10	20	less	less	ADV
absel-1966	10	21	descriptive	descriptive	ADJ
absel-1966	10	22	,	,	PUNCT
absel-1966	10	23	more	more	ADJ
absel-1966	10	24	theory	theory	NOUN
absel-1966	10	25	-	-	PUNCT
absel-1966	10	26	oriented	orient	VERB
absel-1966	10	27	approach	approach	NOUN
absel-1966	10	28	.	.	PUNCT
absel-1966	11	1	we	we	PRON
absel-1966	11	2	would	would	AUX
absel-1966	11	3	like	like	VERB
absel-1966	11	4	our	our	PRON
absel-1966	11	5	courses	course	NOUN
absel-1966	11	6	to	to	PART
absel-1966	11	7	teach	teach	VERB
absel-1966	11	8	students	student	NOUN
absel-1966	11	9	how	how	SCONJ
absel-1966	11	10	to	to	PART
absel-1966	11	11	make	make	VERB
absel-1966	11	12	the	the	DET
absel-1966	11	13	decisions	decision	NOUN
absel-1966	11	14	that	that	PRON
absel-1966	11	15	older	old	ADJ
absel-1966	11	16	texts	text	NOUN
absel-1966	11	17	simply	simply	ADV
absel-1966	11	18	describe	describe	VERB
absel-1966	11	19	-how	-how	PUNCT
absel-1966	11	20	to	to	PART
absel-1966	11	21	formulate	formulate	VERB
absel-1966	11	22	advertising	advertising	NOUN
absel-1966	11	23	strategy	strategy	NOUN
absel-1966	11	24	,	,	PUNCT
absel-1966	11	25	how	how	SCONJ
absel-1966	11	26	to	to	PART
absel-1966	11	27	make	make	VERB
absel-1966	11	28	media	medium	NOUN
absel-1966	11	29	decisions	decision	NOUN
absel-1966	11	30	,	,	PUNCT
absel-1966	11	31	how	how	SCONJ
absel-1966	11	32	to	to	PART
absel-1966	11	33	set	set	VERB
absel-1966	11	34	advertising	advertising	NOUN
absel-1966	11	35	budgets	budget	NOUN
absel-1966	11	36	,	,	PUNCT
absel-1966	11	37	and	and	CCONJ
absel-1966	11	38	so	so	ADV
absel-1966	11	39	forth	forth	ADV
absel-1966	11	40	.	.	PUNCT
absel-1966	12	1	perhaps	perhaps	ADV
absel-1966	12	2	the	the	DET
absel-1966	12	3	most	most	ADV
absel-1966	12	4	significant	significant	ADJ
absel-1966	12	5	break	break	NOUN
absel-1966	12	6	through	through	ADP
absel-1966	12	7	in	in	ADP
absel-1966	12	8	service	service	NOUN
absel-1966	12	9	of	of	ADP
absel-1966	12	10	this	this	DET
absel-1966	12	11	theory	theory	NOUN
absel-1966	12	12	-	-	PUNCT
absel-1966	12	13	based	base	VERB
absel-1966	12	14	decision	decision	NOUN
absel-1966	12	15	-	-	PUNCT
absel-1966	12	16	making	make	VERB
absel-1966	12	17	approach	approach	NOUN
absel-1966	12	18	was	be	AUX
absel-1966	12	19	colley	colley	PROPN
absel-1966	12	20	’s	’s	PART
absel-1966	12	21	dagmar	dagmar	PROPN
absel-1966	13	1	[	[	X
absel-1966	13	2	2	2	NUM
absel-1966	13	3	]	]	PUNCT
absel-1966	13	4	.	.	PUNCT
absel-1966	14	1	colley	colley	PROPN
absel-1966	14	2	suggested	suggest	VERB
absel-1966	14	3	that	that	SCONJ
absel-1966	14	4	advertising	advertising	NOUN
absel-1966	14	5	decision	decision	NOUN
absel-1966	14	6	making	making	NOUN
absel-1966	14	7	involves	involve	VERB
absel-1966	14	8	a	a	DET
absel-1966	14	9	hierarchical	hierarchical	ADJ
absel-1966	14	10	chain	chain	NOUN
absel-1966	14	11	of	of	ADP
absel-1966	14	12	theory	theory	NOUN
absel-1966	14	13	.	.	PUNCT
absel-1966	15	1	at	at	ADP
absel-1966	15	2	the	the	DET
absel-1966	15	3	corporate	corporate	ADJ
absel-1966	15	4	level	level	NOUN
absel-1966	15	5	,	,	PUNCT
absel-1966	15	6	the	the	DET
absel-1966	15	7	theory	theory	NOUN
absel-1966	15	8	seeks	seek	VERB
absel-1966	15	9	to	to	PART
absel-1966	15	10	explain	explain	VERB
absel-1966	15	11	how	how	SCONJ
absel-1966	15	12	a	a	DET
absel-1966	15	13	company	company	NOUN
absel-1966	15	14	might	might	AUX
absel-1966	15	15	achieve	achieve	VERB
absel-1966	15	16	its	its	PRON
absel-1966	15	17	corporate	corporate	ADJ
absel-1966	15	18	objective	objective	NOUN
absel-1966	15	19	of	of	ADP
absel-1966	15	20	profit	profit	NOUN
absel-1966	15	21	.	.	PUNCT
absel-1966	16	1	the	the	DET
absel-1966	16	2	theory	theory	NOUN
absel-1966	16	3	suggests	suggest	VERB
absel-1966	16	4	that	that	SCONJ
absel-1966	16	5	this	this	PRON
absel-1966	16	6	may	may	AUX
absel-1966	16	7	be	be	AUX
absel-1966	16	8	done	do	VERB
absel-1966	16	9	by	by	ADP
absel-1966	16	10	selling	sell	VERB
absel-1966	16	11	goods	good	NOUN
absel-1966	16	12	.	.	PUNCT
absel-1966	17	1	selling	sell	VERB
absel-1966	17	2	goods	good	NOUN
absel-1966	17	3	then	then	ADV
absel-1966	17	4	becomes	become	VERB
absel-1966	17	5	the	the	DET
absel-1966	17	6	marketing	marketing	NOUN
absel-1966	17	7	objective	objective	NOUN
absel-1966	17	8	.	.	PUNCT
absel-1966	18	1	marketing	marketing	NOUN
absel-1966	18	2	theory	theory	NOUN
absel-1966	18	3	suggest	suggest	VERB
absel-1966	18	4	that	that	SCONJ
absel-1966	18	5	the	the	DET
absel-1966	18	6	company	company	NOUN
absel-1966	18	7	might	might	AUX
absel-1966	18	8	sell	sell	VERB
absel-1966	18	9	goods	good	NOUN
absel-1966	18	10	by	by	ADP
absel-1966	18	11	stimulating	stimulate	VERB
absel-1966	18	12	brand	brand	NOUN
absel-1966	18	13	preference	preference	NOUN
absel-1966	18	14	.	.	PUNCT
absel-1966	19	1	thus	thus	ADV
absel-1966	19	2	,	,	PUNCT
absel-1966	19	3	brand	brand	NOUN
absel-1966	19	4	preference	preference	NOUN
absel-1966	19	5	becomes	become	VERB
absel-1966	19	6	an	an	DET
absel-1966	19	7	advertising	advertising	NOUN
absel-1966	19	8	objective	objective	NOUN
absel-1966	19	9	.	.	PUNCT
absel-1966	20	1	colley	colley	PROPN
absel-1966	20	2	’s	’s	PART
absel-1966	20	3	book	book	NOUN
absel-1966	20	4	elaborates	elaborate	VERB
absel-1966	20	5	on	on	ADP
absel-1966	20	6	his	his	PRON
absel-1966	20	7	basic	basic	ADJ
absel-1966	20	8	hierarchical	hierarchical	ADJ
absel-1966	20	9	planning	planning	NOUN
absel-1966	20	10	model	model	NOUN
absel-1966	20	11	by	by	ADP
absel-1966	20	12	suggesting	suggest	VERB
absel-1966	20	13	specific	specific	ADJ
absel-1966	20	14	types	type	NOUN
absel-1966	20	15	of	of	ADP
absel-1966	20	16	marketing	marketing	NOUN
absel-1966	20	17	and	and	CCONJ
absel-1966	20	18	advertising	advertising	NOUN
absel-1966	20	19	objectives	objective	NOUN
absel-1966	20	20	a	a	DET
absel-1966	20	21	company	company	NOUN
absel-1966	20	22	might	might	AUX
absel-1966	20	23	pursue	pursue	VERB
absel-1966	20	24	.	.	PUNCT
absel-1966	21	1	most	most	ADJ
absel-1966	21	2	advertising	advertising	NOUN
absel-1966	21	3	educators	educator	NOUN
absel-1966	21	4	address	address	VERB
absel-1966	21	5	colley	colley	PROPN
absel-1966	21	6	’s	’s	PART
absel-1966	21	7	approach	approach	NOUN
absel-1966	21	8	in	in	ADP
absel-1966	21	9	their	their	PRON
absel-1966	21	10	classes	class	NOUN
absel-1966	21	11	,	,	PUNCT
absel-1966	21	12	but	but	CCONJ
absel-1966	21	13	few	few	ADJ
absel-1966	21	14	have	have	AUX
absel-1966	21	15	fully	fully	ADV
absel-1966	21	16	integrated	integrate	VERB
absel-1966	21	17	his	his	PRON
absel-1966	21	18	theory	theory	NOUN
absel-1966	21	19	-	-	PUNCT
absel-1966	21	20	based	base	VERB
absel-1966	21	21	planning	planning	NOUN
absel-1966	21	22	model	model	NOUN
absel-1966	21	23	into	into	ADP
absel-1966	21	24	their	their	PRON
absel-1966	21	25	courses	course	NOUN
absel-1966	21	26	.	.	PUNCT
absel-1966	22	1	there	there	PRON
absel-1966	22	2	are	be	VERB
absel-1966	22	3	two	two	NUM
absel-1966	22	4	reasons	reason	NOUN
absel-1966	22	5	for	for	ADP
absel-1966	22	6	this	this	PRON
absel-1966	22	7	:	:	PUNCT
absel-1966	22	8	first	first	ADV
absel-1966	22	9	,	,	PUNCT
absel-1966	22	10	colley	colley	PROPN
absel-1966	22	11	’s	’s	PART
absel-1966	22	12	book	book	NOUN
absel-1966	22	13	was	be	AUX
absel-1966	22	14	written	write	VERB
absel-1966	22	15	for	for	ADP
absel-1966	22	16	the	the	DET
absel-1966	22	17	trade	trade	NOUN
absel-1966	22	18	.	.	PUNCT
absel-1966	23	1	it	it	PRON
absel-1966	23	2	did	do	AUX
absel-1966	23	3	not	not	PART
absel-1966	23	4	have	have	VERB
absel-1966	23	5	the	the	DET
absel-1966	23	6	breadth	breadth	NOUN
absel-1966	23	7	or	or	CCONJ
absel-1966	23	8	depth	depth	NOUN
absel-1966	23	9	of	of	ADP
absel-1966	23	10	coverage	coverage	NOUN
absel-1966	23	11	necessary	necessary	ADJ
absel-1966	23	12	for	for	ADP
absel-1966	23	13	adoption	adoption	NOUN
absel-1966	23	14	as	as	ADP
absel-1966	23	15	the	the	DET
absel-1966	23	16	text	text	NOUN
absel-1966	23	17	in	in	ADP
absel-1966	23	18	a	a	DET
absel-1966	23	19	full	full	ADJ
absel-1966	23	20	-	-	PUNCT
absel-1966	23	21	scale	scale	NOUN
absel-1966	23	22	advertising	advertising	NOUN
absel-1966	23	23	course	course	NOUN
absel-1966	23	24	.	.	PUNCT
absel-1966	24	1	thus	thus	ADV
absel-1966	24	2	,	,	PUNCT
absel-1966	24	3	we	we	PRON
absel-1966	24	4	have	have	AUX
absel-1966	24	5	not	not	PART
absel-1966	24	6	had	have	VERB
absel-1966	24	7	a	a	DET
absel-1966	24	8	convenient	convenient	ADJ
absel-1966	24	9	guide	guide	NOUN
absel-1966	24	10	for	for	ADP
absel-1966	24	11	bridging	bridge	VERB
absel-1966	24	12	the	the	DET
absel-1966	24	13	gap	gap	NOUN
absel-1966	24	14	between	between	ADP
absel-1966	24	15	the	the	DET
absel-1966	24	16	planning	planning	NOUN
absel-1966	24	17	model	model	NOUN
absel-1966	24	18	and	and	CCONJ
absel-1966	24	19	other	other	ADJ
absel-1966	24	20	topics	topic	NOUN
absel-1966	24	21	that	that	PRON
absel-1966	24	22	need	need	VERB
absel-1966	24	23	to	to	PART
absel-1966	24	24	be	be	AUX
absel-1966	24	25	covered	cover	VERB
absel-1966	24	26	second	second	ADV
absel-1966	24	27	,	,	PUNCT
absel-1966	24	28	colley	colley	PROPN
absel-1966	24	29	’s	’s	PART
absel-1966	24	30	model	model	NOUN
absel-1966	24	31	assumed	assume	VERB
absel-1966	24	32	that	that	SCONJ
absel-1966	24	33	consumer	consumer	NOUN
absel-1966	24	34	buying	buying	NOUN
absel-1966	24	35	behavior	behavior	NOUN
absel-1966	24	36	was	be	AUX
absel-1966	24	37	based	base	VERB
absel-1966	24	38	on	on	ADP
absel-1966	24	39	a	a	DET
absel-1966	24	40	hierarchy	hierarchy	NOUN
absel-1966	24	41	of	of	ADP
absel-1966	24	42	effects	effect	NOUN
absel-1966	24	43	that	that	PRON
absel-1966	24	44	is	be	AUX
absel-1966	24	45	at	at	ADP
absel-1966	24	46	best	good	ADJ
absel-1966	24	47	a	a	DET
absel-1966	24	48	simplistic	simplistic	ADJ
absel-1966	24	49	view	view	NOUN
absel-1966	24	50	of	of	ADP
absel-1966	24	51	how	how	SCONJ
absel-1966	24	52	consumers	consumer	NOUN
absel-1966	24	53	make	make	VERB
absel-1966	24	54	decisions	decision	NOUN
absel-1966	24	55	.	.	PUNCT
absel-1966	25	1	we	we	PRON
absel-1966	25	2	have	have	AUX
absel-1966	25	3	had	have	VERB
absel-1966	25	4	trouble	trouble	NOUN
absel-1966	25	5	integrating	integrate	VERB
absel-1966	25	6	a	a	DET
absel-1966	25	7	deeper	deep	ADJ
absel-1966	25	8	understanding	understanding	NOUN
absel-1966	25	9	of	of	ADP
absel-1966	25	10	consumer	consumer	NOUN
absel-1966	25	11	behavior	behavior	NOUN
absel-1966	25	12	into	into	ADP
absel-1966	25	13	colley	colley	PROPN
absel-1966	25	14	’s	’s	PART
absel-1966	25	15	hierarchical	hierarchical	ADJ
absel-1966	25	16	model	model	NOUN
absel-1966	25	17	.	.	PUNCT
absel-1966	26	1	aaker	aaker	NOUN
absel-1966	26	2	and	and	CCONJ
absel-1966	26	3	myers	myers	PROPN
absel-1966	26	4	have	have	AUX
absel-1966	26	5	tried	try	VERB
absel-1966	26	6	to	to	PART
absel-1966	26	7	overcome	overcome	VERB
absel-1966	26	8	this	this	DET
absel-1966	26	9	problem	problem	NOUN
absel-1966	26	10	with	with	ADP
absel-1966	26	11	what	what	PRON
absel-1966	26	12	they	they	PRON
absel-1966	26	13	term	term	VERB
absel-1966	26	14	dagmar	dagmar	PROPN
absel-1966	26	15	mod	mod	PROPN
absel-1966	26	16	ii	ii	PROPN
absel-1966	27	1	[	[	X
absel-1966	27	2	1	1	NUM
absel-1966	27	3	]	]	PUNCT
absel-1966	27	4	.	.	PUNCT
absel-1966	28	1	dagmar	dagmar	PROPN
absel-1966	28	2	mod	mod	PROPN
absel-1966	28	3	ii	ii	PROPN
absel-1966	28	4	accommodated	accommodate	VERB
absel-1966	28	5	different	different	ADJ
absel-1966	28	6	models	model	NOUN
absel-1966	28	7	of	of	ADP
absel-1966	28	8	the	the	DET
absel-1966	28	9	communication	communication	NOUN
absel-1966	28	10	process	process	NOUN
absel-1966	28	11	,	,	PUNCT
absel-1966	28	12	depending	depend	VERB
absel-1966	28	13	on	on	ADP
absel-1966	28	14	the	the	DET
absel-1966	28	15	situation	situation	NOUN
absel-1966	28	16	.	.	PUNCT
absel-1966	29	1	it	it	PRON
absel-1966	29	2	also	also	ADV
absel-1966	29	3	emphasized	emphasize	VERB
absel-1966	29	4	more	more	ADJ
absel-1966	29	5	analytical	analytical	ADJ
absel-1966	29	6	models	model	NOUN
absel-1966	29	7	,	,	PUNCT
absel-1966	29	8	incorporating	incorporate	VERB
absel-1966	29	9	more	more	ADV
absel-1966	29	10	precise	precise	ADJ
absel-1966	29	11	and	and	CCONJ
absel-1966	29	12	measurable	measurable	ADJ
absel-1966	29	13	constructs	construct	NOUN
absel-1966	29	14	.	.	PUNCT
absel-1966	30	1	while	while	SCONJ
absel-1966	30	2	the	the	DET
absel-1966	30	3	concept	concept	NOUN
absel-1966	30	4	of	of	ADP
absel-1966	30	5	dagmar	dagmar	PROPN
absel-1966	30	6	mod	mod	PROPN
absel-1966	30	7	ii	ii	PROPN
absel-1966	30	8	could	could	AUX
absel-1966	30	9	accommodate	accommodate	VERB
absel-1966	30	10	any	any	DET
absel-1966	30	11	model	model	NOUN
absel-1966	30	12	of	of	ADP
absel-1966	30	13	communications	communication	NOUN
absel-1966	30	14	,	,	PUNCT
absel-1966	30	15	in	in	ADP
absel-1966	30	16	practice	practice	NOUN
absel-1966	30	17	,	,	PUNCT
absel-1966	30	18	aaker	aaker	NOUN
absel-1966	30	19	and	and	CCONJ
absel-1966	30	20	myers	myers	PROPN
absel-1966	30	21	drew	draw	VERB
absel-1966	30	22	heavily	heavily	ADV
absel-1966	30	23	on	on	ADP
absel-1966	30	24	mcguire	mcguire	PROPN
absel-1966	30	25	’s	’s	PART
absel-1966	30	26	comprehensive	comprehensive	ADJ
absel-1966	30	27	information	information	NOUN
absel-1966	30	28	-	-	PUNCT
absel-1966	30	29	processing	process	VERB
absel-1966	30	30	model	model	NOUN
absel-1966	30	31	of	of	ADP
absel-1966	30	32	advertising	advertising	NOUN
absel-1966	30	33	effectiveness	effectiveness	NOUN
absel-1966	30	34	[	[	X
absel-1966	30	35	5	5	NUM
absel-1966	30	36	]	]	PUNCT
absel-1966	30	37	.	.	PUNCT
absel-1966	31	1	mcguire	mcguire	PROPN
absel-1966	31	2	’s	’s	PART
absel-1966	31	3	model	model	NOUN
absel-1966	31	4	links	link	NOUN
absel-1966	31	5	various	various	ADJ
absel-1966	31	6	stages	stage	NOUN
absel-1966	31	7	of	of	ADP
absel-1966	31	8	information	information	NOUN
absel-1966	31	9	processing	processing	NOUN
absel-1966	31	10	and	and	CCONJ
absel-1966	31	11	a	a	DET
absel-1966	31	12	broader	broad	ADJ
absel-1966	31	13	range	range	NOUN
absel-1966	31	14	of	of	ADP
absel-1966	31	15	communications	communication	NOUN
absel-1966	31	16	and	and	CCONJ
absel-1966	31	17	consumer	consumer	NOUN
absel-1966	31	18	behavior	behavior	NOUN
absel-1966	31	19	theory	theory	NOUN
absel-1966	31	20	[	[	X
absel-1966	31	21	4	4	NUM
absel-1966	31	22	]	]	PUNCT
absel-1966	31	23	.	.	PUNCT
absel-1966	32	1	ray	ray	PROPN
absel-1966	33	1	[	[	X
absel-1966	33	2	6	6	NUM
absel-1966	33	3	]	]	PUNCT
absel-1966	33	4	pursued	pursue	VERB
absel-1966	33	5	the	the	DET
absel-1966	33	6	broader	broad	ADJ
absel-1966	33	7	approach	approach	NOUN
absel-1966	33	8	suggested	suggest	VERB
absel-1966	33	9	by	by	ADP
absel-1966	33	10	dagmar	dagmar	PROPN
absel-1966	33	11	mod	mod	PROPN
absel-1966	33	12	ii	ii	PROPN
absel-1966	33	13	by	by	ADP
absel-1966	33	14	identifying	identify	VERB
absel-1966	33	15	several	several	ADJ
absel-1966	33	16	different	different	ADJ
absel-1966	33	17	kinds	kind	NOUN
absel-1966	33	18	of	of	ADP
absel-1966	33	19	information	information	NOUN
absel-1966	33	20	processing	processing	NOUN
absel-1966	33	21	hierarchies	hierarchy	NOUN
absel-1966	33	22	,	,	PUNCT
absel-1966	33	23	noting	note	VERB
absel-1966	33	24	the	the	DET
absel-1966	33	25	kinds	kind	NOUN
absel-1966	33	26	of	of	ADP
absel-1966	33	27	situations	situation	NOUN
absel-1966	33	28	in	in	ADP
absel-1966	33	29	which	which	PRON
absel-1966	33	30	each	each	DET
absel-1966	33	31	one	one	PRON
absel-1966	33	32	might	might	AUX
absel-1966	33	33	be	be	AUX
absel-1966	33	34	valid	valid	ADJ
absel-1966	33	35	.	.	PUNCT
absel-1966	34	1	foote	foote	NOUN
absel-1966	34	2	,	,	PUNCT
absel-1966	34	3	cone	cone	NOUN
absel-1966	34	4	,	,	PUNCT
absel-1966	34	5	&	&	CCONJ
absel-1966	34	6	belding	belding	PROPN
absel-1966	34	7	(	(	PUNCT
absel-1966	34	8	fcb	fcb	PROPN
absel-1966	34	9	)	)	PUNCT
absel-1966	34	10	has	have	AUX
absel-1966	34	11	used	use	VERB
absel-1966	34	12	this	this	DET
absel-1966	34	13	approach	approach	NOUN
absel-1966	34	14	to	to	PART
absel-1966	34	15	develop	develop	VERB
absel-1966	34	16	an	an	DET
absel-1966	34	17	actual	actual	ADJ
absel-1966	34	18	advertising	advertising	NOUN
absel-1966	34	19	planning	planning	NOUN
absel-1966	34	20	model	model	NOUN
absel-1966	34	21	(	(	PUNCT
absel-1966	34	22	the	the	DET
absel-1966	34	23	“	"	PUNCT
absel-1966	34	24	fcb	fcb	PROPN
absel-1966	34	25	model	model	NOUN
absel-1966	34	26	”	"	PUNCT
absel-1966	34	27	)	)	PUNCT
absel-1966	34	28	that	that	PRON
absel-1966	34	29	helps	helps	AUX
absel-1966	34	30	identify	identify	VERB
absel-1966	34	31	the	the	DET
absel-1966	34	32	kind	kind	NOUN
absel-1966	34	33	of	of	ADP
absel-1966	34	34	communications	communication	NOUN
absel-1966	34	35	strategy	strategy	NOUN
absel-1966	34	36	most	most	ADV
absel-1966	34	37	likely	likely	ADJ
absel-1966	34	38	tow	tow	NOUN
absel-1966	34	39	work	work	NOUN
absel-1966	34	40	in	in	ADP
absel-1966	34	41	any	any	DET
absel-1966	34	42	given	give	VERB
absel-1966	34	43	advertising	advertising	NOUN
absel-1966	34	44	situation	situation	NOUN
absel-1966	34	45	[	[	X
absel-1966	34	46	7	7	NUM
absel-1966	34	47	]	]	PUNCT
absel-1966	34	48	.	.	PUNCT
absel-1966	35	1	while	while	SCONJ
absel-1966	35	2	the	the	DET
absel-1966	35	3	fcb	fcb	PROPN
absel-1966	35	4	model	model	NOUN
absel-1966	35	5	represents	represent	VERB
absel-1966	35	6	major	major	ADJ
absel-1966	35	7	conceptual	conceptual	ADJ
absel-1966	35	8	breakthrough	breakthrough	NOUN
absel-1966	35	9	,	,	PUNCT
absel-1966	35	10	it	it	PRON
absel-1966	35	11	is	be	AUX
absel-1966	35	12	a	a	DET
absel-1966	35	13	proprietary	proprietary	ADJ
absel-1966	35	14	model	model	NOUN
absel-1966	35	15	and	and	CCONJ
absel-1966	35	16	very	very	ADV
absel-1966	35	17	little	little	ADJ
absel-1966	35	18	has	have	AUX
absel-1966	35	19	been	be	AUX
absel-1966	35	20	said	say	VERB
absel-1966	35	21	about	about	ADP
absel-1966	35	22	it	it	PRON
absel-1966	35	23	in	in	ADP
absel-1966	35	24	the	the	DET
absel-1966	35	25	academic	academic	ADJ
absel-1966	35	26	literature	literature	NOUN
absel-1966	35	27	.	.	PUNCT
absel-1966	36	1	it	it	PRON
absel-1966	36	2	is	be	AUX
absel-1966	36	3	not	not	PART
absel-1966	36	4	available	available	ADJ
absel-1966	36	5	in	in	ADP
absel-1966	36	6	a	a	DET
absel-1966	36	7	form	form	NOUN
absel-1966	36	8	that	that	PRON
absel-1966	36	9	enables	enable	VERB
absel-1966	36	10	advertising	advertising	NOUN
absel-1966	36	11	educators	educator	NOUN
absel-1966	36	12	to	to	PART
absel-1966	36	13	incorporate	incorporate	VERB
absel-1966	36	14	it	it	PRON
absel-1966	36	15	into	into	ADP
absel-1966	36	16	their	their	PRON
absel-1966	36	17	courses	course	NOUN
absel-1966	36	18	.	.	PUNCT
absel-1966	37	1	what	what	PRON
absel-1966	37	2	follows	follow	VERB
absel-1966	37	3	is	be	AUX
absel-1966	37	4	a	a	DET
absel-1966	37	5	brief	brief	ADJ
absel-1966	37	6	description	description	NOUN
absel-1966	37	7	of	of	ADP
absel-1966	37	8	an	an	DET
absel-1966	37	9	introductory	introductory	ADJ
absel-1966	37	10	advertising	advertising	NOUN
absel-1966	37	11	course	course	NOUN
absel-1966	37	12	that	that	PRON
absel-1966	37	13	seeks	seek	VERB
absel-1966	37	14	to	to	PART
absel-1966	37	15	overcome	overcome	VERB
absel-1966	37	16	the	the	DET
absel-1966	37	17	problems	problem	NOUN
absel-1966	37	18	we	we	PRON
absel-1966	37	19	have	have	AUX
absel-1966	37	20	just	just	ADV
absel-1966	37	21	discussed	discuss	VERB
absel-1966	37	22	.	.	PUNCT
absel-1966	38	1	it	it	PRON
absel-1966	38	2	uses	use	VERB
absel-1966	38	3	a	a	DET
absel-1966	38	4	dagmar	dagmar	PROPN
absel-1966	38	5	-	-	PUNCT
absel-1966	38	6	like	like	ADJ
absel-1966	38	7	model	model	NOUN
absel-1966	38	8	to	to	PART
absel-1966	38	9	develop	develop	VERB
absel-1966	38	10	a	a	DET
absel-1966	38	11	series	series	NOUN
absel-1966	38	12	of	of	ADP
absel-1966	38	13	applied	apply	VERB
absel-1966	38	14	advertising	advertising	NOUN
absel-1966	38	15	assignments	assignment	NOUN
absel-1966	38	16	,	,	PUNCT
absel-1966	38	17	thus	thus	ADV
absel-1966	38	18	linking	link	VERB
absel-1966	38	19	theory	theory	NOUN
absel-1966	38	20	and	and	CCONJ
absel-1966	38	21	practice	practice	NOUN
absel-1966	38	22	.	.	PUNCT
absel-1966	39	1	the	the	DET
absel-1966	39	2	assignments	assignment	NOUN
absel-1966	39	3	complement	complement	VERB
absel-1966	39	4	the	the	DET
absel-1966	39	5	more	more	ADV
absel-1966	39	6	general	general	ADJ
absel-1966	39	7	descriptive	descriptive	ADJ
absel-1966	39	8	material	material	NOUN
absel-1966	39	9	students	student	NOUN
absel-1966	39	10	may	may	AUX
absel-1966	39	11	read	read	VERB
absel-1966	39	12	on	on	ADP
absel-1966	39	13	their	their	PRON
absel-1966	39	14	own	own	ADJ
absel-1966	39	15	in	in	ADP
absel-1966	39	16	any	any	DET
absel-1966	39	17	number	number	NOUN
absel-1966	39	18	of	of	ADP
absel-1966	39	19	popular	popular	ADJ
absel-1966	39	20	text	text	NOUN
absel-1966	39	21	books	book	NOUN
absel-1966	39	22	.	.	PUNCT
absel-1966	40	1	since	since	SCONJ
absel-1966	40	2	most	most	ADJ
absel-1966	40	3	of	of	ADP
absel-1966	40	4	these	these	DET
absel-1966	40	5	texts	text	NOUN
absel-1966	40	6	are	be	AUX
absel-1966	40	7	both	both	ADV
absel-1966	40	8	comprehensive	comprehensive	ADJ
absel-1966	40	9	and	and	CCONJ
absel-1966	40	10	readable	readable	ADJ
absel-1966	40	11	,	,	PUNCT
absel-1966	40	12	class	class	NOUN
absel-1966	40	13	lectures	lecture	NOUN
absel-1966	40	14	can	can	AUX
absel-1966	40	15	be	be	AUX
absel-1966	40	16	devoted	devote	VERB
absel-1966	40	17	to	to	ADP
absel-1966	40	18	the	the	DET
absel-1966	40	19	development	development	NOUN
absel-1966	40	20	and	and	CCONJ
absel-1966	40	21	use	use	NOUN
absel-1966	40	22	of	of	ADP
absel-1966	40	23	the	the	DET
absel-1966	40	24	planning	planning	NOUN
absel-1966	40	25	model	model	NOUN
absel-1966	40	26	in	in	ADP
absel-1966	40	27	completing	complete	VERB
absel-1966	40	28	class	class	NOUN
absel-1966	40	29	assignments	assignment	NOUN
absel-1966	40	30	.	.	PUNCT
absel-1966	41	1	the	the	DET
absel-1966	41	2	planning	planning	NOUN
absel-1966	41	3	model	model	NOUN
absel-1966	41	4	exhibit	exhibit	VERB
absel-1966	41	5	1	1	NUM
absel-1966	41	6	illustrates	illustrate	VERB
absel-1966	41	7	the	the	DET
absel-1966	41	8	planning	planning	NOUN
absel-1966	41	9	model	model	NOUN
absel-1966	41	10	.	.	PUNCT
absel-1966	42	1	following	follow	VERB
absel-1966	42	2	colley	colley	PROPN
absel-1966	42	3	’s	’s	PART
absel-1966	42	4	lead	lead	NOUN
absel-1966	42	5	,	,	PUNCT
absel-1966	42	6	the	the	DET
absel-1966	42	7	model	model	NOUN
absel-1966	42	8	assumes	assume	VERB
absel-1966	42	9	that	that	SCONJ
absel-1966	42	10	the	the	DET
absel-1966	42	11	corporate	corporate	ADJ
absel-1966	42	12	objective	objective	NOUN
absel-1966	42	13	is	be	AUX
absel-1966	42	14	to	to	PART
absel-1966	42	15	increase	increase	VERB
absel-1966	42	16	profit	profit	NOUN
absel-1966	42	17	.	.	PUNCT
absel-1966	43	1	theory	theory	NOUN
absel-1966	43	2	suggests	suggest	VERB
absel-1966	43	3	that	that	SCONJ
absel-1966	43	4	the	the	DET
absel-1966	43	5	company	company	NOUN
absel-1966	43	6	might	might	AUX
absel-1966	43	7	use	use	VERB
absel-1966	43	8	marketing	marketing	NOUN
absel-1966	43	9	to	to	PART
absel-1966	43	10	do	do	VERB
absel-1966	43	11	this	this	PRON
absel-1966	43	12	by	by	ADP
absel-1966	43	13	increasing	increase	VERB
absel-1966	43	14	margins	margin	NOUN
absel-1966	43	15	or	or	CCONJ
absel-1966	43	16	by	by	ADP
absel-1966	43	17	increasing	increase	VERB
absel-1966	43	18	the	the	DET
absel-1966	43	19	quantity	quantity	NOUN
absel-1966	43	20	sold	sell	VERB
absel-1966	43	21	.	.	PUNCT
absel-1966	44	1	in	in	ADP
absel-1966	44	2	second	second	ADJ
absel-1966	44	3	stage	stage	NOUN
absel-1966	44	4	,	,	PUNCT
absel-1966	44	5	increased	increase	VERB
absel-1966	44	6	margins	margin	NOUN
absel-1966	44	7	or	or	CCONJ
absel-1966	44	8	volume	volume	NOUN
absel-1966	44	9	become	become	VERB
absel-1966	44	10	the	the	DET
absel-1966	44	11	objective	objective	NOUN
absel-1966	44	12	.	.	PUNCT
absel-1966	45	1	marketing	marketing	NOUN
absel-1966	45	2	strategy	strategy	NOUN
absel-1966	45	3	makes	make	VERB
absel-1966	45	4	high	high	ADJ
absel-1966	45	5	margins	margin	NOUN
absel-1966	45	6	possible	possible	ADJ
absel-1966	45	7	by	by	ADP
absel-1966	45	8	creating	create	VERB
absel-1966	45	9	differential	differential	ADJ
absel-1966	45	10	advantage	advantage	NOUN
absel-1966	45	11	through	through	ADP
absel-1966	45	12	market	market	NOUN
absel-1966	45	13	segmentation	segmentation	NOUN
absel-1966	45	14	or	or	CCONJ
absel-1966	45	15	product	product	NOUN
absel-1966	45	16	differentiation	differentiation	NOUN
absel-1966	45	17	.	.	PUNCT
absel-1966	46	1	it	it	PRON
absel-1966	46	2	increases	increase	VERB
absel-1966	46	3	the	the	DET
absel-1966	46	4	quantity	quantity	NOUN
absel-1966	46	5	sold	sell	VERB
absel-1966	46	6	in	in	ADP
absel-1966	46	7	one	one	NUM
absel-1966	46	8	of	of	ADP
absel-1966	46	9	three	three	NUM
absel-1966	46	10	ways	way	NOUN
absel-1966	46	11	:	:	PUNCT
absel-1966	46	12	(	(	PUNCT
absel-1966	46	13	1	1	X
absel-1966	46	14	)	)	PUNCT
absel-1966	46	15	by	by	ADP
absel-1966	46	16	bringing	bring	VERB
absel-1966	46	17	people	people	NOUN
absel-1966	46	18	into	into	ADP
absel-1966	46	19	the	the	DET
absel-1966	46	20	market	market	NOUN
absel-1966	46	21	,	,	PUNCT
absel-1966	46	22	(	(	PUNCT
absel-1966	46	23	2	2	NUM
absel-1966	46	24	)	)	PUNCT
absel-1966	46	25	by	by	ADP
absel-1966	46	26	increasing	increase	VERB
absel-1966	46	27	product	product	NOUN
absel-1966	46	28	usage	usage	NOUN
absel-1966	46	29	,	,	PUNCT
absel-1966	46	30	or	or	CCONJ
absel-1966	46	31	(	(	PUNCT
absel-1966	46	32	3	3	NUM
absel-1966	46	33	)	)	PUNCT
absel-1966	46	34	by	by	ADP
absel-1966	46	35	winning	win	VERB
absel-1966	46	36	market	market	NOUN
absel-1966	46	37	share	share	NOUN
absel-1966	46	38	.	.	PUNCT
absel-1966	47	1	note	note	VERB
absel-1966	47	2	that	that	SCONJ
absel-1966	47	3	the	the	DET
absel-1966	47	4	strategy	strategy	NOUN
absel-1966	47	5	at	at	ADP
absel-1966	47	6	one	one	NUM
absel-1966	47	7	level	level	NOUN
absel-1966	47	8	provides	provide	VERB
absel-1966	47	9	the	the	DET
absel-1966	47	10	objective	objective	NOUN
absel-1966	47	11	for	for	ADP
absel-1966	47	12	the	the	DET
absel-1966	47	13	next	next	ADJ
absel-1966	47	14	.	.	PUNCT
absel-1966	48	1	this	this	PRON
absel-1966	48	2	was	be	AUX
absel-1966	48	3	the	the	DET
absel-1966	48	4	key	key	NOUN
absel-1966	48	5	to	to	ADP
absel-1966	48	6	colley	colley	PROPN
absel-1966	48	7	’s	’s	PART
absel-1966	48	8	integration	integration	NOUN
absel-1966	48	9	of	of	ADP
absel-1966	48	10	theory	theory	NOUN
absel-1966	48	11	and	and	CCONJ
absel-1966	48	12	practice	practice	NOUN
absel-1966	48	13	in	in	ADP
absel-1966	48	14	his	his	PRON
absel-1966	48	15	model	model	NOUN
absel-1966	48	16	.	.	PUNCT
absel-1966	49	1	every	every	DET
absel-1966	49	2	strategy	strategy	NOUN
absel-1966	49	3	calls	call	VERB
absel-1966	49	4	for	for	ADP
absel-1966	49	5	another	another	DET
absel-1966	49	6	level	level	NOUN
absel-1966	49	7	of	of	ADP
absel-1966	49	8	theory	theory	NOUN
absel-1966	49	9	to	to	PART
absel-1966	49	10	implement	implement	VERB
absel-1966	49	11	it	it	PRON
absel-1966	49	12	,	,	PUNCT
absel-1966	49	13	where	where	SCONJ
absel-1966	49	14	theory	theory	NOUN
absel-1966	49	15	establishes	establish	VERB
absel-1966	49	16	the	the	DET
absel-1966	49	17	causal	causal	ADJ
absel-1966	49	18	relationship	relationship	NOUN
absel-1966	49	19	between	between	ADP
absel-1966	49	20	the	the	DET
absel-1966	49	21	strategic	strategic	ADJ
absel-1966	49	22	variables	variable	NOUN
absel-1966	49	23	and	and	CCONJ
absel-1966	49	24	the	the	DET
absel-1966	49	25	objectives	objective	NOUN
absel-1966	49	26	they	they	PRON
absel-1966	49	27	are	be	AUX
absel-1966	49	28	used	use	VERB
absel-1966	49	29	to	to	PART
absel-1966	49	30	achieve	achieve	VERB
absel-1966	49	31	.	.	PUNCT
absel-1966	50	1	unfortunately	unfortunately	ADV
absel-1966	50	2	,	,	PUNCT
absel-1966	50	3	colley	colley	PROPN
absel-1966	50	4	’s	’s	PART
absel-1966	50	5	model	model	NOUN
absel-1966	50	6	stopped	stop	VERB
absel-1966	50	7	with	with	ADP
absel-1966	50	8	advertising	advertising	NOUN
absel-1966	50	9	objectives	objective	NOUN
absel-1966	50	10	.	.	PUNCT
absel-1966	51	1	but	but	CCONJ
absel-1966	51	2	advertising	advertising	NOUN
absel-1966	51	3	objectives	objective	NOUN
absel-1966	51	4	are	be	AUX
absel-1966	51	5	where	where	SCONJ
absel-1966	51	6	we	we	PRON
absel-1966	51	7	would	would	AUX
absel-1966	51	8	like	like	VERB
absel-1966	51	9	the	the	DET
absel-1966	51	10	real	real	ADJ
absel-1966	51	11	substance	substance	NOUN
absel-1966	51	12	of	of	ADP
absel-1966	51	13	our	our	PRON
absel-1966	51	14	course	course	NOUN
absel-1966	51	15	to	to	PART
absel-1966	51	16	begin	begin	VERB
absel-1966	51	17	.	.	PUNCT
absel-1966	52	1	developments	development	NOUN
absel-1966	52	2	in	in	ADP
absel-1966	52	3	business	business	NOUN
absel-1966	52	4	simulation	simulation	NOUN
absel-1966	52	5	&	&	CCONJ
absel-1966	52	6	experiential	experiential	ADJ
absel-1966	52	7	exercises	exercise	NOUN
absel-1966	52	8	,	,	PUNCT
absel-1966	52	9	volume	volume	NOUN
absel-1966	52	10	14	14	NUM
absel-1966	52	11	,	,	PUNCT
absel-1966	52	12	1987	1987	NUM
absel-1966	52	13	35	35	NUM
absel-1966	52	14	as	as	SCONJ
absel-1966	52	15	we	we	PRON
absel-1966	52	16	can	can	AUX
absel-1966	52	17	see	see	VERB
absel-1966	52	18	in	in	ADP
absel-1966	52	19	exhibit	exhibit	NOUN
absel-1966	52	20	1	1	NUM
absel-1966	52	21	,	,	PUNCT
absel-1966	52	22	the	the	DET
absel-1966	52	23	model	model	NOUN
absel-1966	52	24	suggested	suggest	VERB
absel-1966	52	25	in	in	ADP
absel-1966	52	26	this	this	DET
absel-1966	52	27	paper	paper	NOUN
absel-1966	52	28	continues	continue	VERB
absel-1966	52	29	through	through	ADP
absel-1966	52	30	two	two	NUM
absel-1966	52	31	more	more	ADJ
absel-1966	52	32	levels	level	NOUN
absel-1966	52	33	of	of	ADP
absel-1966	52	34	theory	theory	NOUN
absel-1966	52	35	.	.	PUNCT
absel-1966	53	1	the	the	DET
absel-1966	53	2	distinguishing	distinguish	VERB
absel-1966	53	3	characteristic	characteristic	NOUN
absel-1966	53	4	of	of	ADP
absel-1966	53	5	advertising	advertising	NOUN
absel-1966	53	6	theory	theory	NOUN
absel-1966	53	7	is	be	AUX
absel-1966	53	8	that	that	SCONJ
absel-1966	53	9	it	it	PRON
absel-1966	53	10	addresses	address	VERB
absel-1966	53	11	the	the	DET
absel-1966	53	12	way	way	NOUN
absel-1966	53	13	people	people	NOUN
absel-1966	53	14	think	think	VERB
absel-1966	53	15	,	,	PUNCT
absel-1966	53	16	while	while	SCONJ
absel-1966	53	17	marketing	marketing	NOUN
absel-1966	53	18	strategy	strategy	NOUN
absel-1966	53	19	addresses	address	VERB
absel-1966	53	20	the	the	DET
absel-1966	53	21	way	way	NOUN
absel-1966	53	22	they	they	PRON
absel-1966	53	23	behave	behave	VERB
absel-1966	53	24	.	.	PUNCT
absel-1966	54	1	the	the	DET
absel-1966	54	2	advertising	advertising	NOUN
absel-1966	54	3	theory	theory	NOUN
absel-1966	54	4	upon	upon	SCONJ
absel-1966	54	5	which	which	PRON
absel-1966	54	6	the	the	DET
absel-1966	54	7	planning	planning	NOUN
absel-1966	54	8	model	model	NOUN
absel-1966	54	9	is	be	AUX
absel-1966	54	10	based	base	VERB
absel-1966	54	11	assumes	assume	NOUN
absel-1966	54	12	that	that	SCONJ
absel-1966	54	13	consumers	consumer	NOUN
absel-1966	54	14	operate	operate	VERB
absel-1966	54	15	according	accord	VERB
absel-1966	54	16	to	to	ADP
absel-1966	54	17	a	a	DET
absel-1966	54	18	type	type	NOUN
absel-1966	54	19	of	of	ADP
absel-1966	54	20	psychological	psychological	ADJ
absel-1966	54	21	program	program	NOUN
absel-1966	54	22	.	.	PUNCT
absel-1966	55	1	their	their	PRON
absel-1966	55	2	information	information	NOUN
absel-1966	55	3	-	-	PUNCT
absel-1966	55	4	processing	processing	NOUN
absel-1966	55	5	activities	activity	NOUN
absel-1966	55	6	are	be	AUX
absel-1966	55	7	governed	govern	VERB
absel-1966	55	8	by	by	ADP
absel-1966	55	9	a	a	DET
absel-1966	55	10	set	set	NOUN
absel-1966	55	11	of	of	ADP
absel-1966	55	12	instructions	instruction	NOUN
absel-1966	55	13	that	that	PRON
absel-1966	55	14	is	be	AUX
absel-1966	55	15	determined	determine	VERB
absel-1966	55	16	by	by	ADP
absel-1966	55	17	the	the	DET
absel-1966	55	18	nature	nature	NOUN
absel-1966	55	19	of	of	ADP
absel-1966	55	20	the	the	DET
absel-1966	55	21	program	program	NOUN
absel-1966	55	22	that	that	PRON
absel-1966	55	23	is	be	AUX
absel-1966	55	24	operating	operate	VERB
absel-1966	55	25	at	at	ADP
absel-1966	55	26	any	any	DET
absel-1966	55	27	given	give	VERB
absel-1966	55	28	time	time	NOUN
absel-1966	55	29	.	.	PUNCT
absel-1966	56	1	we	we	PRON
absel-1966	56	2	commonly	commonly	ADV
absel-1966	56	3	refer	refer	VERB
absel-1966	56	4	to	to	ADP
absel-1966	56	5	this	this	PRON
absel-1966	56	6	as	as	ADP
absel-1966	56	7	consumer	consumer	NOUN
absel-1966	56	8	’	'	PUNCT
absel-1966	56	9	frame	frame	NOUN
absel-1966	56	10	of	of	ADP
absel-1966	56	11	mind	mind	NOUN
absel-1966	56	12	.	.	PUNCT
absel-1966	57	1	according	accord	VERB
absel-1966	57	2	to	to	ADP
absel-1966	57	3	the	the	DET
absel-1966	57	4	model	model	NOUN
absel-1966	57	5	,	,	PUNCT
absel-1966	57	6	advertising	advertising	NOUN
absel-1966	57	7	strategy	strategy	NOUN
absel-1966	57	8	has	have	VERB
absel-1966	57	9	four	four	NUM
absel-1966	57	10	elements	element	NOUN
absel-1966	57	11	:	:	PUNCT
absel-1966	57	12	1	1	X
absel-1966	57	13	.	.	X
absel-1966	57	14	frame	frame	NOUN
absel-1966	57	15	of	of	ADP
absel-1966	57	16	mind	mind	NOUN
absel-1966	57	17	.	.	PUNCT
absel-1966	58	1	what	what	PRON
absel-1966	58	2	frame	frame	NOUN
absel-1966	58	3	of	of	ADP
absel-1966	58	4	mind	mind	NOUN
absel-1966	58	5	must	must	AUX
absel-1966	58	6	an	an	DET
absel-1966	58	7	ad	ad	NOUN
absel-1966	58	8	evoke	evoke	VERB
absel-1966	58	9	in	in	ADP
absel-1966	58	10	order	order	NOUN
absel-1966	58	11	to	to	PART
absel-1966	58	12	ensure	ensure	VERB
absel-1966	58	13	that	that	SCONJ
absel-1966	58	14	consumers	consumer	NOUN
absel-1966	58	15	process	process	VERB
absel-1966	58	16	the	the	DET
absel-1966	58	17	message	message	NOUN
absel-1966	58	18	properly	properly	ADV
absel-1966	58	19	?	?	PUNCT
absel-1966	59	1	2	2	X
absel-1966	59	2	.	.	X
absel-1966	59	3	evoked	evoke	VERB
absel-1966	59	4	set	set	NOUN
absel-1966	59	5	.	.	PUNCT
absel-1966	60	1	what	what	PRON
absel-1966	60	2	target	target	NOUN
absel-1966	60	3	behavior	behavior	NOUN
absel-1966	60	4	would	would	AUX
absel-1966	60	5	we	we	PRON
absel-1966	60	6	like	like	VERB
absel-1966	60	7	consumers	consumer	NOUN
absel-1966	60	8	to	to	PART
absel-1966	60	9	consider	consider	VERB
absel-1966	60	10	engaging	engage	VERB
absel-1966	60	11	in	in	ADP
absel-1966	60	12	as	as	ADP
absel-1966	60	13	a	a	DET
absel-1966	60	14	result	result	NOUN
absel-1966	60	15	of	of	ADP
absel-1966	60	16	the	the	DET
absel-1966	60	17	ad	ad	NOUN
absel-1966	60	18	?	?	PUNCT
absel-1966	61	1	3	3	NUM
absel-1966	61	2	.	.	X
absel-1966	61	3	evaluative	evaluative	ADJ
absel-1966	61	4	criteria	criterion	NOUN
absel-1966	61	5	.	.	PUNCT
absel-1966	62	1	what	what	PRON
absel-1966	62	2	criteria	criterion	NOUN
absel-1966	62	3	should	should	AUX
absel-1966	62	4	the	the	DET
absel-1966	62	5	ad	ad	NOUN
absel-1966	62	6	encourage	encourage	VERB
absel-1966	62	7	consumers	consumer	NOUN
absel-1966	62	8	to	to	PART
absel-1966	62	9	use	use	VERB
absel-1966	62	10	as	as	ADP
absel-1966	62	11	a	a	DET
absel-1966	62	12	basis	basis	NOUN
absel-1966	62	13	for	for	ADP
absel-1966	62	14	deciding	decide	VERB
absel-1966	62	15	whether	whether	SCONJ
absel-1966	62	16	to	to	PART
absel-1966	62	17	engage	engage	VERB
absel-1966	62	18	in	in	ADP
absel-1966	62	19	the	the	DET
absel-1966	62	20	target	target	NOUN
absel-1966	62	21	behavior	behavior	NOUN
absel-1966	62	22	once	once	SCONJ
absel-1966	62	23	it	it	PRON
absel-1966	62	24	is	be	AUX
absel-1966	62	25	in	in	ADP
absel-1966	62	26	their	their	PRON
absel-1966	62	27	evoked	evoked	ADJ
absel-1966	62	28	set	set	NOUN
absel-1966	62	29	?	?	PUNCT
absel-1966	63	1	4	4	X
absel-1966	63	2	.	.	X
absel-1966	63	3	target	target	NOUN
absel-1966	63	4	perceptions	perception	NOUN
absel-1966	63	5	.	.	PUNCT
absel-1966	64	1	what	what	PRON
absel-1966	64	2	consequences	consequence	VERB
absel-1966	64	3	should	should	AUX
absel-1966	64	4	consumers	consumer	NOUN
absel-1966	64	5	perceive	perceive	VERB
absel-1966	64	6	as	as	ADP
absel-1966	64	7	coming	come	VERB
absel-1966	64	8	from	from	ADP
absel-1966	64	9	the	the	DET
absel-1966	64	10	target	target	NOUN
absel-1966	64	11	behavior	behavior	NOUN
absel-1966	64	12	after	after	ADP
absel-1966	64	13	being	be	AUX
absel-1966	64	14	exposed	expose	VERB
absel-1966	64	15	to	to	ADP
absel-1966	64	16	the	the	DET
absel-1966	64	17	ad	ad	NOUN
absel-1966	64	18	?	?	PUNCT
absel-1966	65	1	these	these	DET
absel-1966	65	2	four	four	NUM
absel-1966	65	3	strategic	strategic	ADJ
absel-1966	65	4	elements	element	NOUN
absel-1966	65	5	are	be	AUX
absel-1966	65	6	very	very	ADV
absel-1966	65	7	broad	broad	ADJ
absel-1966	65	8	,	,	PUNCT
absel-1966	65	9	thus	thus	ADV
absel-1966	65	10	making	make	VERB
absel-1966	65	11	the	the	DET
absel-1966	65	12	planning	planning	NOUN
absel-1966	65	13	system	system	NOUN
absel-1966	65	14	applicable	applicable	ADJ
absel-1966	65	15	to	to	ADP
absel-1966	65	16	many	many	ADJ
absel-1966	65	17	different	different	ADJ
absel-1966	65	18	kinds	kind	NOUN
absel-1966	65	19	of	of	ADP
absel-1966	65	20	advertising	advertising	NOUN
absel-1966	65	21	.	.	PUNCT
absel-1966	66	1	in	in	ADP
absel-1966	66	2	practice	practice	NOUN
absel-1966	66	3	,	,	PUNCT
absel-1966	66	4	target	target	NOUN
absel-1966	66	5	behaviors	behavior	NOUN
absel-1966	66	6	are	be	AUX
absel-1966	66	7	generally	generally	ADV
absel-1966	66	8	a	a	DET
absel-1966	66	9	product	product	NOUN
absel-1966	66	10	or	or	CCONJ
absel-1966	66	11	brand	brand	NOUN
absel-1966	66	12	,	,	PUNCT
absel-1966	66	13	implicitly	implicitly	ADV
absel-1966	66	14	linked	link	VERB
absel-1966	66	15	to	to	ADP
absel-1966	66	16	product	product	NOUN
absel-1966	66	17	purchase	purchase	NOUN
absel-1966	66	18	,	,	PUNCT
absel-1966	66	19	trial	trial	NOUN
absel-1966	66	20	or	or	CCONJ
absel-1966	66	21	usage	usage	NOUN
absel-1966	66	22	.	.	PUNCT
absel-1966	67	1	evaluative	evaluative	ADJ
absel-1966	67	2	criteria	criterion	NOUN
absel-1966	67	3	and	and	CCONJ
absel-1966	67	4	target	target	NOUN
absel-1966	67	5	perceptions	perception	NOUN
absel-1966	67	6	are	be	AUX
absel-1966	67	7	the	the	DET
absel-1966	67	8	benefit	benefit	NOUN
absel-1966	67	9	preferences	preference	NOUN
absel-1966	67	10	and	and	CCONJ
absel-1966	67	11	perceptions	perception	NOUN
absel-1966	67	12	we	we	PRON
absel-1966	67	13	would	would	AUX
absel-1966	67	14	expect	expect	VERB
absel-1966	67	15	to	to	PART
absel-1966	67	16	find	find	VERB
absel-1966	67	17	in	in	ADP
absel-1966	67	18	a	a	DET
absel-1966	67	19	standard	standard	ADJ
absel-1966	67	20	“	"	PUNCT
absel-1966	67	21	joint	joint	ADJ
absel-1966	67	22	-	-	PUNCT
absel-1966	67	23	space	space	NOUN
absel-1966	67	24	”	"	PUNCT
absel-1966	67	25	positioning	positioning	NOUN
absel-1966	67	26	analysis	analysis	NOUN
absel-1966	67	27	.	.	PUNCT
absel-1966	68	1	that	that	PRON
absel-1966	68	2	is	is	ADV
absel-1966	68	3	,	,	PUNCT
absel-1966	68	4	preferences	preference	NOUN
absel-1966	68	5	are	be	AUX
absel-1966	68	6	what	what	PRON
absel-1966	68	7	people	people	NOUN
absel-1966	68	8	want	want	VERB
absel-1966	68	9	,	,	PUNCT
absel-1966	68	10	and	and	CCONJ
absel-1966	68	11	perceptions	perception	NOUN
absel-1966	68	12	are	be	AUX
absel-1966	68	13	what	what	PRON
absel-1966	68	14	they	they	PRON
absel-1966	68	15	think	think	VERB
absel-1966	68	16	they	they	PRON
absel-1966	68	17	are	be	AUX
absel-1966	68	18	getting	get	VERB
absel-1966	68	19	from	from	ADP
absel-1966	68	20	a	a	DET
absel-1966	68	21	product	product	NOUN
absel-1966	68	22	.	.	PUNCT
absel-1966	69	1	thus	thus	ADV
absel-1966	69	2	,	,	PUNCT
absel-1966	69	3	the	the	DET
absel-1966	69	4	only	only	ADJ
absel-1966	69	5	difference	difference	NOUN
absel-1966	69	6	between	between	ADP
absel-1966	69	7	the	the	DET
absel-1966	69	8	model	model	NOUN
absel-1966	69	9	and	and	CCONJ
absel-1966	69	10	a	a	DET
absel-1966	69	11	conventional	conventional	ADJ
absel-1966	69	12	advertising	advertising	NOUN
absel-1966	69	13	strategy	strategy	NOUN
absel-1966	69	14	model	model	NOUN
absel-1966	69	15	are	be	AUX
absel-1966	69	16	the	the	DET
absel-1966	69	17	ideas	idea	NOUN
absel-1966	69	18	that	that	PRON
absel-1966	69	19	we	we	PRON
absel-1966	69	20	can	can	AUX
absel-1966	69	21	influence	influence	VERB
absel-1966	69	22	the	the	DET
absel-1966	69	23	way	way	NOUN
absel-1966	69	24	people	people	NOUN
absel-1966	69	25	process	process	VERB
absel-1966	69	26	an	an	DET
absel-1966	69	27	ad	ad	NOUN
absel-1966	69	28	by	by	ADP
absel-1966	69	29	deciding	decide	VERB
absel-1966	69	30	what	what	PRON
absel-1966	69	31	frame	frame	NOUN
absel-1966	69	32	of	of	ADP
absel-1966	69	33	mind	mind	NOUN
absel-1966	69	34	we	we	PRON
absel-1966	69	35	want	want	VERB
absel-1966	69	36	to	to	PART
absel-1966	69	37	evoke	evoke	VERB
absel-1966	69	38	at	at	ADP
absel-1966	69	39	the	the	DET
absel-1966	69	40	outset	outset	NOUN
absel-1966	69	41	of	of	ADP
absel-1966	69	42	advertising	advertising	NOUN
absel-1966	69	43	exposure	exposure	NOUN
absel-1966	69	44	and	and	CCONJ
absel-1966	69	45	that	that	SCONJ
absel-1966	69	46	we	we	PRON
absel-1966	69	47	should	should	AUX
absel-1966	69	48	be	be	AUX
absel-1966	69	49	very	very	ADV
absel-1966	69	50	specific	specific	ADJ
absel-1966	69	51	about	about	ADP
absel-1966	69	52	the	the	DET
absel-1966	69	53	kind	kind	NOUN
absel-1966	69	54	of	of	ADP
absel-1966	69	55	behavior	behavior	NOUN
absel-1966	69	56	the	the	DET
absel-1966	69	57	ad	ad	NOUN
absel-1966	69	58	is	be	AUX
absel-1966	69	59	designed	design	VERB
absel-1966	69	60	to	to	PART
absel-1966	69	61	promote	promote	VERB
absel-1966	69	62	.	.	PUNCT
absel-1966	70	1	while	while	SCONJ
absel-1966	70	2	advertising	advertising	NOUN
absel-1966	70	3	strategy	strategy	NOUN
absel-1966	70	4	addresses	address	VERB
absel-1966	70	5	the	the	DET
absel-1966	70	6	mental	mental	ADJ
absel-1966	70	7	changes	change	NOUN
absel-1966	70	8	we	we	PRON
absel-1966	70	9	propose	propose	VERB
absel-1966	70	10	to	to	PART
absel-1966	70	11	stimulate	stimulate	VERB
absel-1966	70	12	through	through	ADP
absel-1966	70	13	advertising	advertising	NOUN
absel-1966	70	14	,	,	PUNCT
absel-1966	70	15	creative	creative	ADJ
absel-1966	70	16	strategy	strategy	NOUN
absel-1966	70	17	addresses	address	VERB
absel-1966	70	18	the	the	DET
absel-1966	70	19	persuasive	persuasive	ADJ
absel-1966	70	20	techniques	technique	VERB
absel-1966	70	21	the	the	DET
absel-1966	70	22	advertising	advertising	NOUN
absel-1966	70	23	uses	use	NOUN
absel-1966	70	24	.	.	PUNCT
absel-1966	71	1	thus	thus	ADV
absel-1966	71	2	,	,	PUNCT
absel-1966	71	3	creative	creative	ADJ
absel-1966	71	4	strategy	strategy	NOUN
absel-1966	71	5	draws	draw	VERB
absel-1966	71	6	upon	upon	SCONJ
absel-1966	71	7	consumer	consumer	NOUN
absel-1966	71	8	behavior	behavior	NOUN
absel-1966	71	9	and	and	CCONJ
absel-1966	71	10	persuasion	persuasion	NOUN
absel-1966	71	11	theory	theory	NOUN
absel-1966	71	12	to	to	PART
absel-1966	71	13	evoke	evoke	VERB
absel-1966	71	14	the	the	DET
absel-1966	71	15	desired	desire	VERB
absel-1966	71	16	frame	frame	NOUN
absel-1966	71	17	of	of	ADP
absel-1966	71	18	mind	mind	NOUN
absel-1966	71	19	,	,	PUNCT
absel-1966	71	20	to	to	PART
absel-1966	71	21	bring	bring	VERB
absel-1966	71	22	the	the	DET
absel-1966	71	23	target	target	NOUN
absel-1966	71	24	behavior	behavior	NOUN
absel-1966	71	25	into	into	ADP
absel-1966	71	26	the	the	DET
absel-1966	71	27	evoked	evoked	ADJ
absel-1966	71	28	set	set	NOUN
absel-1966	71	29	,	,	PUNCT
absel-1966	71	30	to	to	PART
absel-1966	71	31	encourage	encourage	VERB
absel-1966	71	32	use	use	NOUN
absel-1966	71	33	of	of	ADP
absel-1966	71	34	the	the	DET
absel-1966	71	35	desired	desire	VERB
absel-1966	71	36	evaluative	evaluative	ADJ
absel-1966	71	37	criteria	criterion	NOUN
absel-1966	71	38	,	,	PUNCT
absel-1966	71	39	and	and	CCONJ
absel-1966	71	40	to	to	PART
absel-1966	71	41	promote	promote	VERB
absel-1966	71	42	a	a	DET
absel-1966	71	43	belief	belief	NOUN
absel-1966	71	44	that	that	SCONJ
absel-1966	71	45	the	the	DET
absel-1966	71	46	target	target	NOUN
absel-1966	71	47	product	product	NOUN
absel-1966	71	48	or	or	CCONJ
absel-1966	71	49	behavior	behavior	NOUN
absel-1966	71	50	offers	offer	VERB
absel-1966	71	51	the	the	DET
absel-1966	71	52	desired	desire	VERB
absel-1966	71	53	benefits	benefit	NOUN
absel-1966	71	54	.	.	PUNCT
absel-1966	72	1	the	the	DET
absel-1966	72	2	actual	actual	ADJ
absel-1966	72	3	creative	creative	ADJ
absel-1966	72	4	strategies	strategy	NOUN
absel-1966	72	5	tend	tend	VERB
absel-1966	72	6	to	to	PART
absel-1966	72	7	vary	vary	VERB
absel-1966	72	8	along	along	ADP
absel-1966	72	9	two	two	NUM
absel-1966	72	10	dimensions	dimension	NOUN
absel-1966	72	11	,	,	PUNCT
absel-1966	72	12	as	as	SCONJ
absel-1966	72	13	illustrated	illustrate	VERB
absel-1966	72	14	in	in	ADP
absel-1966	72	15	exhibit	exhibit	NOUN
absel-1966	72	16	2	2	NUM
absel-1966	72	17	.	.	PUNCT
absel-1966	73	1	first	first	ADV
absel-1966	73	2	,	,	PUNCT
absel-1966	73	3	the	the	DET
absel-1966	73	4	persuasive	persuasive	ADJ
absel-1966	73	5	style	style	NOUN
absel-1966	73	6	varies	vary	VERB
absel-1966	73	7	between	between	ADP
absel-1966	73	8	logical	logical	ADJ
absel-1966	73	9	and	and	CCONJ
absel-1966	73	10	associative	associative	ADJ
absel-1966	73	11	,	,	PUNCT
absel-1966	73	12	depending	depend	VERB
absel-1966	73	13	on	on	ADP
absel-1966	73	14	whether	whether	SCONJ
absel-1966	73	15	the	the	DET
absel-1966	73	16	advertising	advertising	NOUN
absel-1966	73	17	task	task	NOUN
absel-1966	73	18	is	be	AUX
absel-1966	73	19	to	to	PART
absel-1966	73	20	involve	involve	VERB
absel-1966	73	21	consumers	consumer	NOUN
absel-1966	73	22	in	in	ADP
absel-1966	73	23	a	a	DET
absel-1966	73	24	problem	problem	NOUN
absel-1966	73	25	-	-	PUNCT
absel-1966	73	26	solving	solving	NOUN
absel-1966	73	27	or	or	CCONJ
absel-1966	73	28	a	a	DET
absel-1966	73	29	problem	problem	NOUN
absel-1966	73	30	-	-	PUNCT
absel-1966	73	31	finding	find	VERB
absel-1966	73	32	type	type	NOUN
absel-1966	73	33	of	of	ADP
absel-1966	73	34	mental	mental	ADJ
absel-1966	73	35	activity	activity	NOUN
absel-1966	73	36	.	.	PUNCT
absel-1966	74	1	problem	problem	NOUN
absel-1966	74	2	-	-	PUNCT
absel-1966	74	3	solving	solving	NOUN
absel-1966	74	4	involves	involve	VERB
absel-1966	74	5	considered	consider	VERB
absel-1966	74	6	choices	choice	NOUN
absel-1966	74	7	aimed	aim	VERB
absel-1966	74	8	at	at	ADP
absel-1966	74	9	solving	solve	VERB
absel-1966	74	10	a	a	DET
absel-1966	74	11	specific	specific	ADJ
absel-1966	74	12	consumer	consumer	NOUN
absel-1966	74	13	problem	problem	NOUN
absel-1966	74	14	(	(	PUNCT
absel-1966	74	15	a	a	DET
absel-1966	74	16	“	"	PUNCT
absel-1966	74	17	left	left	ADJ
absel-1966	74	18	-	-	PUNCT
absel-1966	74	19	brain	brain	NOUN
absel-1966	74	20	”	"	PUNCT
absel-1966	74	21	type	type	NOUN
absel-1966	74	22	of	of	ADP
absel-1966	74	23	activity	activity	NOUN
absel-1966	74	24	)	)	PUNCT
absel-1966	74	25	.	.	PUNCT
absel-1966	75	1	problem	problem	NOUN
absel-1966	75	2	-	-	PUNCT
absel-1966	75	3	finding	finding	NOUN
absel-1966	75	4	involves	involve	VERB
absel-1966	75	5	a	a	DET
absel-1966	75	6	process	process	NOUN
absel-1966	75	7	of	of	ADP
absel-1966	75	8	arousal	arousal	NOUN
absel-1966	75	9	in	in	ADP
absel-1966	75	10	which	which	PRON
absel-1966	75	11	symbols	symbol	NOUN
absel-1966	75	12	are	be	AUX
absel-1966	75	13	used	use	VERB
absel-1966	75	14	to	to	PART
absel-1966	75	15	focus	focus	VERB
absel-1966	75	16	consumer	consumer	NOUN
absel-1966	75	17	’s	’s	PART
absel-1966	75	18	attention	attention	NOUN
absel-1966	75	19	on	on	ADP
absel-1966	75	20	a	a	DET
absel-1966	75	21	particular	particular	ADJ
absel-1966	75	22	need	need	NOUN
absel-1966	75	23	-a	-a	PUNCT
absel-1966	75	24	woman	woman	NOUN
absel-1966	75	25	in	in	ADP
absel-1966	75	26	a	a	DET
absel-1966	75	27	bikini	bikini	NOUN
absel-1966	75	28	being	be	AUX
absel-1966	75	29	admired	admire	VERB
absel-1966	75	30	by	by	ADP
absel-1966	75	31	men	man	NOUN
absel-1966	75	32	to	to	PART
absel-1966	75	33	remind	remind	VERB
absel-1966	75	34	women	woman	NOUN
absel-1966	75	35	of	of	ADP
absel-1966	75	36	the	the	DET
absel-1966	75	37	need	need	NOUN
absel-1966	75	38	to	to	PART
absel-1966	75	39	be	be	AUX
absel-1966	75	40	attractive	attractive	ADJ
absel-1966	75	41	,	,	PUNCT
absel-1966	75	42	for	for	ADP
absel-1966	75	43	instance	instance	NOUN
absel-1966	75	44	.	.	PUNCT
absel-1966	76	1	second	second	ADJ
absel-1966	76	2	,	,	PUNCT
absel-1966	76	3	the	the	DET
absel-1966	76	4	persuasive	persuasive	ADJ
absel-1966	76	5	style	style	NOUN
absel-1966	76	6	will	will	AUX
absel-1966	76	7	vary	vary	VERB
absel-1966	76	8	in	in	ADP
absel-1966	76	9	the	the	DET
absel-1966	76	10	seriousness	seriousness	NOUN
absel-1966	76	11	of	of	ADP
absel-1966	76	12	its	its	PRON
absel-1966	76	13	tone	tone	NOUN
absel-1966	76	14	,	,	PUNCT
absel-1966	76	15	depending	depend	VERB
absel-1966	76	16	on	on	ADP
absel-1966	76	17	how	how	SCONJ
absel-1966	76	18	ego	ego	NOUN
absel-1966	76	19	-	-	PUNCT
absel-1966	76	20	involved	involve	VERB
absel-1966	76	21	consumers	consumer	NOUN
absel-1966	76	22	are	be	AUX
absel-1966	76	23	likely	likely	ADJ
absel-1966	76	24	to	to	PART
absel-1966	76	25	become	become	VERB
absel-1966	76	26	with	with	ADP
absel-1966	76	27	the	the	DET
absel-1966	76	28	advertising	advertising	NOUN
absel-1966	76	29	message	message	NOUN
absel-1966	76	30	.	.	PUNCT
absel-1966	77	1	the	the	DET
absel-1966	77	2	model	model	NOUN
absel-1966	77	3	is	be	AUX
absel-1966	77	4	by	by	ADP
absel-1966	77	5	no	no	DET
absel-1966	77	6	means	mean	NOUN
absel-1966	77	7	complete	complete	ADJ
absel-1966	77	8	.	.	PUNCT
absel-1966	78	1	creative	creative	ADJ
absel-1966	78	2	strategy	strategy	NOUN
absel-1966	78	3	should	should	AUX
absel-1966	78	4	provide	provide	VERB
absel-1966	78	5	executional	executional	ADJ
absel-1966	78	6	objectives	objective	NOUN
absel-1966	78	7	,	,	PUNCT
absel-1966	78	8	and	and	CCONJ
absel-1966	78	9	executional	executional	ADJ
absel-1966	78	10	strategy	strategy	NOUN
absel-1966	78	11	itself	itself	PRON
absel-1966	78	12	might	might	AUX
absel-1966	78	13	be	be	AUX
absel-1966	78	14	broken	break	VERB
absel-1966	78	15	down	down	ADP
absel-1966	78	16	into	into	ADP
absel-1966	78	17	several	several	ADJ
absel-1966	78	18	levels	level	NOUN
absel-1966	78	19	of	of	ADP
absel-1966	78	20	theory	theory	NOUN
absel-1966	78	21	regarding	regard	VERB
absel-1966	78	22	the	the	DET
absel-1966	78	23	way	way	NOUN
absel-1966	78	24	visual	visual	ADJ
absel-1966	78	25	and	and	CCONJ
absel-1966	78	26	verbal	verbal	ADJ
absel-1966	78	27	elements	element	NOUN
absel-1966	78	28	interact	interact	VERB
absel-1966	78	29	to	to	PART
absel-1966	78	30	form	form	VERB
absel-1966	78	31	an	an	DET
absel-1966	78	32	effective	effective	ADJ
absel-1966	78	33	ad	ad	NOUN
absel-1966	78	34	.	.	PUNCT
absel-1966	79	1	furthermore	furthermore	ADV
absel-1966	79	2	,	,	PUNCT
absel-1966	79	3	the	the	DET
absel-1966	79	4	advertising	advertising	NOUN
absel-1966	79	5	message	message	NOUN
absel-1966	79	6	needs	need	VERB
absel-1966	79	7	to	to	PART
absel-1966	79	8	be	be	AUX
absel-1966	79	9	supported	support	VERB
absel-1966	79	10	with	with	ADP
absel-1966	79	11	media	medium	NOUN
absel-1966	79	12	and	and	CCONJ
absel-1966	79	13	budgeting	budgeting	NOUN
absel-1966	79	14	theory	theory	NOUN
absel-1966	79	15	that	that	PRON
absel-1966	79	16	determine	determine	VERB
absel-1966	79	17	how	how	SCONJ
absel-1966	79	18	,	,	PUNCT
absel-1966	79	19	where	where	SCONJ
absel-1966	79	20	,	,	PUNCT
absel-1966	79	21	when	when	SCONJ
absel-1966	79	22	,	,	PUNCT
absel-1966	79	23	and	and	CCONJ
absel-1966	79	24	how	how	SCONJ
absel-1966	79	25	frequently	frequently	ADV
absel-1966	79	26	it	it	PRON
absel-1966	79	27	will	will	AUX
absel-1966	79	28	be	be	AUX
absel-1966	79	29	delivered	deliver	VERB
absel-1966	79	30	.	.	PUNCT
absel-1966	80	1	notwithstanding	notwithstanding	ADP
absel-1966	80	2	its	its	PRON
absel-1966	80	3	limitations	limitation	NOUN
absel-1966	80	4	,	,	PUNCT
absel-1966	80	5	the	the	DET
absel-1966	80	6	planning	planning	NOUN
absel-1966	80	7	model	model	NOUN
absel-1966	80	8	shown	show	VERB
absel-1966	80	9	in	in	ADP
absel-1966	80	10	exhibit	exhibit	NOUN
absel-1966	80	11	1	1	NUM
absel-1966	80	12	provides	provide	VERB
absel-1966	80	13	the	the	DET
absel-1966	80	14	core	core	NOUN
absel-1966	80	15	theory	theory	NOUN
absel-1966	80	16	around	around	ADP
absel-1966	80	17	which	which	PRON
absel-1966	80	18	a	a	DET
absel-1966	80	19	course	course	NOUN
absel-1966	80	20	can	can	AUX
absel-1966	80	21	be	be	AUX
absel-1966	80	22	structured	structure	VERB
absel-1966	80	23	.	.	PUNCT
absel-1966	81	1	the	the	DET
absel-1966	81	2	next	next	ADJ
absel-1966	81	3	section	section	NOUN
absel-1966	81	4	will	will	AUX
absel-1966	81	5	discuss	discuss	VERB
absel-1966	81	6	the	the	DET
absel-1966	81	7	actual	actual	ADJ
absel-1966	81	8	structure	structure	NOUN
absel-1966	81	9	of	of	ADP
absel-1966	81	10	such	such	DET
absel-1966	81	11	a	a	DET
absel-1966	81	12	course	course	NOUN
absel-1966	81	13	.	.	PUNCT
absel-1966	82	1	structuring	structure	VERB
absel-1966	82	2	a	a	DET
absel-1966	82	3	course	course	NOUN
absel-1966	82	4	the	the	DET
absel-1966	82	5	course	course	NOUN
absel-1966	82	6	is	be	AUX
absel-1966	82	7	structured	structure	VERB
absel-1966	82	8	around	around	ADP
absel-1966	82	9	a	a	DET
absel-1966	82	10	“	"	PUNCT
absel-1966	82	11	thread	thread	NOUN
absel-1966	82	12	”	"	PUNCT
absel-1966	82	13	case	case	NOUN
absel-1966	82	14	and	and	CCONJ
absel-1966	82	15	seven	seven	NUM
absel-1966	82	16	assignments	assignment	NOUN
absel-1966	82	17	.	.	PUNCT
absel-1966	83	1	i	i	PRON
absel-1966	83	2	change	change	VERB
absel-1966	83	3	the	the	DET
absel-1966	83	4	actual	actual	ADJ
absel-1966	83	5	case	case	NOUN
absel-1966	83	6	each	each	DET
absel-1966	83	7	quarter	quarter	NOUN
absel-1966	83	8	to	to	PART
absel-1966	83	9	keep	keep	VERB
absel-1966	83	10	students	student	NOUN
absel-1966	83	11	from	from	ADP
absel-1966	83	12	passing	pass	VERB
absel-1966	83	13	“	"	PUNCT
absel-1966	83	14	solutions	solution	NOUN
absel-1966	83	15	”	"	PUNCT
absel-1966	83	16	from	from	ADP
absel-1966	83	17	one	one	NUM
absel-1966	83	18	class	class	NOUN
absel-1966	83	19	to	to	ADP
absel-1966	83	20	the	the	DET
absel-1966	83	21	next	next	ADJ
absel-1966	83	22	.	.	PUNCT
absel-1966	84	1	in	in	ADP
absel-1966	84	2	this	this	DET
absel-1966	84	3	,	,	PUNCT
absel-1966	84	4	paper	paper	NOUN
absel-1966	84	5	,	,	PUNCT
absel-1966	84	6	i	i	PRON
absel-1966	84	7	will	will	AUX
absel-1966	84	8	use	use	VERB
absel-1966	84	9	the	the	DET
absel-1966	84	10	apple	apple	PROPN
absel-1966	84	11	macintosh	macintosh	PROPN
absel-1966	84	12	computer	computer	NOUN
absel-1966	84	13	as	as	ADP
absel-1966	84	14	an	an	DET
absel-1966	84	15	illustrative	illustrative	ADJ
absel-1966	84	16	case	case	NOUN
absel-1966	84	17	.	.	PUNCT
absel-1966	85	1	assignment	assignment	NOUN
absel-1966	85	2	1	1	NUM
absel-1966	85	3	:	:	PUNCT
absel-1966	85	4	market	market	NOUN
absel-1966	85	5	analysis	analysis	NOUN
absel-1966	85	6	the	the	DET
absel-1966	85	7	first	first	ADJ
absel-1966	85	8	assignment	assignment	NOUN
absel-1966	85	9	consists	consist	VERB
absel-1966	85	10	of	of	ADP
absel-1966	85	11	a	a	DET
absel-1966	85	12	market	market	NOUN
absel-1966	85	13	analysis	analysis	NOUN
absel-1966	85	14	.	.	PUNCT
absel-1966	86	1	i	i	PRON
absel-1966	86	2	provide	provide	VERB
absel-1966	86	3	students	student	NOUN
absel-1966	86	4	with	with	ADP
absel-1966	86	5	several	several	ADJ
absel-1966	86	6	pages	page	NOUN
absel-1966	86	7	of	of	ADP
absel-1966	86	8	written	write	VERB
absel-1966	86	9	material	material	NOUN
absel-1966	86	10	regarding	regard	VERB
absel-1966	86	11	the	the	DET
absel-1966	86	12	marketing	marketing	NOUN
absel-1966	86	13	situation	situation	NOUN
absel-1966	86	14	.	.	PUNCT
absel-1966	87	1	in	in	ADP
absel-1966	87	2	addition	addition	NOUN
absel-1966	87	3	,	,	PUNCT
absel-1966	87	4	i	i	PRON
absel-1966	87	5	suggest	suggest	VERB
absel-1966	87	6	that	that	SCONJ
absel-1966	87	7	students	student	NOUN
absel-1966	87	8	visit	visit	VERB
absel-1966	87	9	stores	store	NOUN
absel-1966	87	10	,	,	PUNCT
absel-1966	87	11	talk	talk	VERB
absel-1966	87	12	to	to	ADP
absel-1966	87	13	salespeople	salespeople	NOUN
absel-1966	87	14	,	,	PUNCT
absel-1966	87	15	review	review	VERB
absel-1966	87	16	advertisements	advertisement	NOUN
absel-1966	87	17	,	,	PUNCT
absel-1966	87	18	and	and	CCONJ
absel-1966	87	19	otherwise	otherwise	ADV
absel-1966	87	20	prepare	prepare	VERB
absel-1966	87	21	themselves	themselves	PRON
absel-1966	87	22	for	for	ADP
absel-1966	87	23	a	a	DET
absel-1966	87	24	marketing	marketing	NOUN
absel-1966	87	25	analysis	analysis	NOUN
absel-1966	87	26	.	.	PUNCT
absel-1966	88	1	the	the	DET
absel-1966	88	2	analysis	analysis	NOUN
absel-1966	88	3	itself	itself	PRON
absel-1966	88	4	consists	consist	VERB
absel-1966	88	5	of	of	ADP
absel-1966	88	6	short	short	ADJ
absel-1966	88	7	answers	answer	NOUN
absel-1966	88	8	to	to	ADP
absel-1966	88	9	the	the	DET
absel-1966	88	10	following	following	NOUN
absel-1966	88	11	:	:	PUNCT
absel-1966	88	12	1	1	X
absel-1966	88	13	.	.	X
absel-1966	88	14	usage	usage	NOUN
absel-1966	88	15	analysis	analysis	NOUN
absel-1966	88	16	.	.	PUNCT
absel-1966	89	1	why	why	SCONJ
absel-1966	89	2	do	do	AUX
absel-1966	89	3	people	people	NOUN
absel-1966	89	4	use	use	VERB
absel-1966	89	5	the	the	DET
absel-1966	89	6	product	product	NOUN
absel-1966	89	7	?	?	PUNCT
absel-1966	90	1	how	how	SCONJ
absel-1966	90	2	do	do	AUX
absel-1966	90	3	they	they	PRON
absel-1966	90	4	use	use	VERB
absel-1966	90	5	it	it	PRON
absel-1966	90	6	?	?	PUNCT
absel-1966	91	1	what	what	PRON
absel-1966	91	2	needs	need	VERB
absel-1966	91	3	does	do	AUX
absel-1966	91	4	the	the	DET
absel-1966	91	5	product	product	NOUN
absel-1966	91	6	serve	serve	VERB
absel-1966	91	7	?	?	PUNCT
absel-1966	92	1	do	do	AUX
absel-1966	92	2	different	different	ADJ
absel-1966	92	3	people	people	NOUN
absel-1966	92	4	use	use	VERB
absel-1966	92	5	the	the	DET
absel-1966	92	6	product	product	NOUN
absel-1966	92	7	for	for	ADP
absel-1966	92	8	different	different	ADJ
absel-1966	92	9	reasons	reason	NOUN
absel-1966	92	10	?	?	PUNCT
absel-1966	93	1	if	if	SCONJ
absel-1966	93	2	so	so	ADV
absel-1966	93	3	,	,	PUNCT
absel-1966	93	4	how	how	SCONJ
absel-1966	93	5	are	be	AUX
absel-1966	93	6	the	the	DET
absel-1966	93	7	people	people	NOUN
absel-1966	93	8	different	different	ADJ
absel-1966	93	9	?	?	PUNCT
absel-1966	94	1	what	what	PRON
absel-1966	94	2	needs	need	VERB
absel-1966	94	3	are	be	AUX
absel-1966	94	4	being	be	AUX
absel-1966	94	5	served	serve	VERB
absel-1966	94	6	for	for	ADP
absel-1966	94	7	each	each	DET
absel-1966	94	8	developments	development	NOUN
absel-1966	94	9	in	in	ADP
absel-1966	94	10	business	business	NOUN
absel-1966	94	11	simulation	simulation	NOUN
absel-1966	94	12	&	&	CCONJ
absel-1966	94	13	experiential	experiential	ADJ
absel-1966	94	14	exercises	exercise	NOUN
absel-1966	94	15	,	,	PUNCT
absel-1966	94	16	volume	volume	NOUN
absel-1966	94	17	14	14	NUM
absel-1966	94	18	,	,	PUNCT
absel-1966	94	19	1987	1987	NUM
absel-1966	94	20	36	36	NUM
absel-1966	94	21	group	group	NOUN
absel-1966	94	22	?	?	PUNCT
absel-1966	95	1	what	what	PRON
absel-1966	95	2	potential	potential	ADJ
absel-1966	95	3	needs	need	NOUN
absel-1966	95	4	might	might	AUX
absel-1966	95	5	be	be	AUX
absel-1966	95	6	served	serve	VERB
absel-1966	95	7	by	by	ADP
absel-1966	95	8	the	the	DET
absel-1966	95	9	product	product	NOUN
absel-1966	95	10	,	,	PUNCT
absel-1966	95	11	both	both	CCONJ
absel-1966	95	12	physical	physical	ADJ
absel-1966	95	13	and	and	CCONJ
absel-1966	95	14	psychological	psychological	ADJ
absel-1966	95	15	?	?	PUNCT
absel-1966	96	1	how	how	SCONJ
absel-1966	96	2	important	important	ADJ
absel-1966	96	3	a	a	DET
absel-1966	96	4	role	role	NOUN
absel-1966	96	5	does	do	AUX
absel-1966	96	6	the	the	DET
absel-1966	96	7	product	product	NOUN
absel-1966	96	8	play	play	VERB
absel-1966	96	9	in	in	ADP
absel-1966	96	10	people	people	NOUN
absel-1966	96	11	’s	’s	PART
absel-1966	96	12	lives	life	NOUN
absel-1966	96	13	?	?	PUNCT
absel-1966	97	1	2	2	X
absel-1966	97	2	.	.	X
absel-1966	97	3	resistance	resistance	NOUN
absel-1966	97	4	analysis	analysis	NOUN
absel-1966	97	5	.	.	PUNCT
absel-1966	98	1	what	what	PRON
absel-1966	98	2	obstacles	obstacle	NOUN
absel-1966	98	3	do	do	VERB
absel-1966	98	4	companies	company	NOUN
absel-1966	98	5	in	in	ADP
absel-1966	98	6	this	this	DET
absel-1966	98	7	industry	industry	NOUN
absel-1966	98	8	face	face	NOUN
absel-1966	98	9	?	?	PUNCT
absel-1966	99	1	why	why	SCONJ
absel-1966	99	2	does	do	AUX
absel-1966	99	3	n’t	not	PART
absel-1966	99	4	everyone	everyone	PRON
absel-1966	99	5	use	use	VERB
absel-1966	99	6	the	the	DET
absel-1966	99	7	product	product	NOUN
absel-1966	99	8	?	?	PUNCT
absel-1966	100	1	what	what	PRON
absel-1966	100	2	would	would	AUX
absel-1966	100	3	it	it	PRON
absel-1966	100	4	take	take	VERB
absel-1966	100	5	to	to	PART
absel-1966	100	6	win	win	VERB
absel-1966	100	7	over	over	ADP
absel-1966	100	8	non	non	NOUN
absel-1966	100	9	-	-	NOUN
absel-1966	100	10	users	user	NOUN
absel-1966	100	11	of	of	ADP
absel-1966	100	12	the	the	DET
absel-1966	100	13	product	product	NOUN
absel-1966	100	14	?	?	PUNCT
absel-1966	101	1	3	3	X
absel-1966	101	2	.	.	X
absel-1966	101	3	competitive	competitive	ADJ
absel-1966	101	4	strategy	strategy	NOUN
absel-1966	101	5	analysis	analysis	NOUN
absel-1966	101	6	.	.	PUNCT
absel-1966	102	1	how	how	SCONJ
absel-1966	102	2	would	would	AUX
absel-1966	102	3	you	you	PRON
absel-1966	102	4	characterize	characterize	VERB
absel-1966	102	5	the	the	DET
absel-1966	102	6	marketing	marketing	NOUN
absel-1966	102	7	strategies	strategy	NOUN
absel-1966	102	8	currently	currently	ADV
absel-1966	102	9	being	be	AUX
absel-1966	102	10	employed	employ	VERB
absel-1966	102	11	by	by	ADP
absel-1966	102	12	the	the	DET
absel-1966	102	13	key	key	ADJ
absel-1966	102	14	companies	company	NOUN
absel-1966	102	15	competing	compete	VERB
absel-1966	102	16	in	in	ADP
absel-1966	102	17	the	the	DET
absel-1966	102	18	industry	industry	NOUN
absel-1966	102	19	?	?	PUNCT
absel-1966	103	1	how	how	SCONJ
absel-1966	103	2	have	have	AUX
absel-1966	103	3	these	these	DET
absel-1966	103	4	strategies	strategy	NOUN
absel-1966	103	5	changed	change	VERB
absel-1966	103	6	over	over	ADP
absel-1966	103	7	time	time	NOUN
absel-1966	103	8	?	?	PUNCT
absel-1966	104	1	how	how	SCONJ
absel-1966	104	2	appropriate	appropriate	ADJ
absel-1966	104	3	do	do	AUX
absel-1966	104	4	you	you	PRON
absel-1966	104	5	think	think	VERB
absel-1966	104	6	these	these	DET
absel-1966	104	7	strategies	strategy	NOUN
absel-1966	104	8	are	be	AUX
absel-1966	104	9	(	(	PUNCT
absel-1966	104	10	have	have	AUX
absel-1966	104	11	been	be	AUX
absel-1966	104	12	)	)	PUNCT
absel-1966	104	13	?	?	PUNCT
absel-1966	105	1	4	4	X
absel-1966	105	2	.	.	X
absel-1966	105	3	product	product	NOUN
absel-1966	105	4	analysis	analysis	NOUN
absel-1966	105	5	.	.	PUNCT
absel-1966	106	1	what	what	PRON
absel-1966	106	2	kinds	kind	NOUN
absel-1966	106	3	of	of	ADP
absel-1966	106	4	competitive	competitive	ADJ
absel-1966	106	5	products	product	NOUN
absel-1966	106	6	are	be	AUX
absel-1966	106	7	on	on	ADP
absel-1966	106	8	the	the	DET
absel-1966	106	9	market	market	NOUN
absel-1966	106	10	?	?	PUNCT
absel-1966	107	1	what	what	PRON
absel-1966	107	2	are	be	AUX
absel-1966	107	3	the	the	DET
absel-1966	107	4	key	key	ADJ
absel-1966	107	5	differences	difference	NOUN
absel-1966	107	6	among	among	ADP
absel-1966	107	7	them	they	PRON
absel-1966	107	8	?	?	PUNCT
absel-1966	108	1	what	what	PRON
absel-1966	108	2	is	be	AUX
absel-1966	108	3	their	their	PRON
absel-1966	108	4	relative	relative	ADJ
absel-1966	108	5	market	market	NOUN
absel-1966	108	6	share	share	NOUN
absel-1966	108	7	?	?	PUNCT
absel-1966	109	1	how	how	SCONJ
absel-1966	109	2	do	do	AUX
absel-1966	109	3	consumer	consumer	NOUN
absel-1966	109	4	view	view	VERB
absel-1966	109	5	them	they	PRON
absel-1966	109	6	?	?	PUNCT
absel-1966	110	1	5	5	X
absel-1966	110	2	.	.	X
absel-1966	110	3	pricing	price	VERB
absel-1966	110	4	analysis	analysis	NOUN
absel-1966	110	5	.	.	PUNCT
absel-1966	111	1	what	what	DET
absel-1966	111	2	role	role	NOUN
absel-1966	111	3	does	do	AUX
absel-1966	111	4	pricing	pricing	NOUN
absel-1966	111	5	play	play	VERB
absel-1966	111	6	in	in	ADP
absel-1966	111	7	the	the	DET
absel-1966	111	8	consumer	consumer	NOUN
absel-1966	111	9	decision	decision	NOUN
absel-1966	111	10	process	process	NOUN
absel-1966	111	11	?	?	PUNCT
absel-1966	112	1	how	how	SCONJ
absel-1966	112	2	has	have	AUX
absel-1966	112	3	pricing	price	VERB
absel-1966	112	4	fit	fit	ADJ
absel-1966	112	5	into	into	ADP
absel-1966	112	6	the	the	DET
absel-1966	112	7	marketing	marketing	NOUN
absel-1966	112	8	strategies	strategy	NOUN
absel-1966	112	9	applied	apply	VERB
absel-1966	112	10	by	by	ADP
absel-1966	112	11	different	different	ADJ
absel-1966	112	12	companies	company	NOUN
absel-1966	112	13	in	in	ADP
absel-1966	112	14	the	the	DET
absel-1966	112	15	industry	industry	NOUN
absel-1966	112	16	?	?	PUNCT
absel-1966	113	1	6	6	X
absel-1966	113	2	.	.	PUNCT
absel-1966	113	3	distribution	distribution	NOUN
absel-1966	113	4	analysis	analysis	NOUN
absel-1966	113	5	.	.	PUNCT
absel-1966	114	1	what	what	DET
absel-1966	114	2	role	role	NOUN
absel-1966	114	3	does	do	VERB
absel-1966	114	4	distribution	distribution	NOUN
absel-1966	114	5	(	(	PUNCT
absel-1966	114	6	the	the	DET
absel-1966	114	7	kinds	kind	NOUN
absel-1966	114	8	of	of	ADP
absel-1966	114	9	stores	store	NOUN
absel-1966	114	10	or	or	CCONJ
absel-1966	114	11	other	other	ADJ
absel-1966	114	12	means	mean	NOUN
absel-1966	114	13	through	through	ADP
absel-1966	114	14	which	which	PRON
absel-1966	114	15	products	product	NOUN
absel-1966	114	16	are	be	AUX
absel-1966	114	17	sold	sell	VERB
absel-1966	114	18	)	)	PUNCT
absel-1966	114	19	play	play	VERB
absel-1966	114	20	in	in	ADP
absel-1966	114	21	the	the	DET
absel-1966	114	22	strategy	strategy	NOUN
absel-1966	114	23	used	use	VERB
absel-1966	114	24	by	by	ADP
absel-1966	114	25	different	different	ADJ
absel-1966	114	26	companies	company	NOUN
absel-1966	114	27	?	?	PUNCT
absel-1966	115	1	what	what	PRON
absel-1966	115	2	are	be	AUX
absel-1966	115	3	the	the	DET
absel-1966	115	4	key	key	ADJ
absel-1966	115	5	needs	need	NOUN
absel-1966	115	6	of	of	ADP
absel-1966	115	7	distributors	distributor	NOUN
absel-1966	115	8	?	?	PUNCT
absel-1966	116	1	7	7	X
absel-1966	116	2	.	.	X
absel-1966	116	3	promotion	promotion	NOUN
absel-1966	116	4	analysis	analysis	NOUN
absel-1966	116	5	.	.	PUNCT
absel-1966	117	1	what	what	PRON
absel-1966	117	2	is	be	AUX
absel-1966	117	3	the	the	DET
absel-1966	117	4	company	company	NOUN
absel-1966	117	5	’s	’s	PART
absel-1966	117	6	key	key	ADJ
absel-1966	117	7	problem	problem	NOUN
absel-1966	117	8	?	?	PUNCT
absel-1966	118	1	what	what	PRON
absel-1966	118	2	might	might	AUX
absel-1966	118	3	cause	cause	VERB
absel-1966	118	4	the	the	DET
absel-1966	118	5	company	company	NOUN
absel-1966	118	6	to	to	PART
absel-1966	118	7	fail	fail	VERB
absel-1966	118	8	in	in	ADP
absel-1966	118	9	achieving	achieve	VERB
absel-1966	118	10	its	its	PRON
absel-1966	118	11	objectives	objective	NOUN
absel-1966	118	12	?	?	PUNCT
absel-1966	119	1	what	what	PRON
absel-1966	119	2	might	might	AUX
absel-1966	119	3	cause	cause	VERB
absel-1966	119	4	the	the	DET
absel-1966	119	5	company	company	NOUN
absel-1966	119	6	to	to	PART
absel-1966	119	7	succeed	succeed	VERB
absel-1966	119	8	beyond	beyond	ADP
absel-1966	119	9	its	its	PRON
absel-1966	119	10	objectives	objective	NOUN
absel-1966	119	11	?	?	PUNCT
absel-1966	120	1	what	what	PRON
absel-1966	120	2	are	be	AUX
absel-1966	120	3	the	the	DET
absel-1966	120	4	facts	fact	NOUN
absel-1966	120	5	of	of	ADP
absel-1966	120	6	the	the	DET
absel-1966	120	7	case	case	NOUN
absel-1966	120	8	?	?	PUNCT
absel-1966	121	1	the	the	DET
absel-1966	121	2	purpose	purpose	NOUN
absel-1966	121	3	of	of	ADP
absel-1966	121	4	this	this	DET
absel-1966	121	5	assignment	assignment	NOUN
absel-1966	121	6	is	be	AUX
absel-1966	121	7	threefold	threefold	ADV
absel-1966	121	8	:	:	PUNCT
absel-1966	121	9	first	first	ADV
absel-1966	121	10	,	,	PUNCT
absel-1966	121	11	it	it	PRON
absel-1966	121	12	gets	get	VERB
absel-1966	121	13	students	student	NOUN
absel-1966	121	14	into	into	ADP
absel-1966	121	15	he	he	PRON
absel-1966	121	16	case	case	NOUN
absel-1966	121	17	.	.	PUNCT
absel-1966	122	1	when	when	SCONJ
absel-1966	122	2	they	they	PRON
absel-1966	122	3	have	have	AUX
absel-1966	122	4	finished	finish	VERB
absel-1966	122	5	,	,	PUNCT
absel-1966	122	6	they	they	PRON
absel-1966	122	7	usually	usually	ADV
absel-1966	122	8	have	have	VERB
absel-1966	122	9	a	a	DET
absel-1966	122	10	fairly	fairly	ADV
absel-1966	122	11	good	good	ADJ
absel-1966	122	12	grasp	grasp	NOUN
absel-1966	122	13	of	of	ADP
absel-1966	122	14	the	the	DET
absel-1966	122	15	problem	problem	NOUN
absel-1966	122	16	.	.	PUNCT
absel-1966	123	1	second	second	ADJ
absel-1966	123	2	,	,	PUNCT
absel-1966	123	3	it	it	PRON
absel-1966	123	4	teaches	teach	VERB
absel-1966	123	5	them	they	PRON
absel-1966	123	6	some	some	DET
absel-1966	123	7	specific	specific	ADJ
absel-1966	123	8	approaches	approach	NOUN
absel-1966	123	9	to	to	ADP
absel-1966	123	10	market	market	NOUN
absel-1966	123	11	analysis	analysis	NOUN
absel-1966	123	12	.	.	PUNCT
absel-1966	124	1	third	third	ADJ
absel-1966	124	2	,	,	PUNCT
absel-1966	124	3	it	it	PRON
absel-1966	124	4	forces	force	VERB
absel-1966	124	5	them	they	PRON
absel-1966	124	6	to	to	PART
absel-1966	124	7	grapple	grapple	VERB
absel-1966	124	8	with	with	ADP
absel-1966	124	9	the	the	DET
absel-1966	124	10	concept	concept	NOUN
absel-1966	124	11	of	of	ADP
absel-1966	124	12	competitive	competitive	ADJ
absel-1966	124	13	strategy	strategy	NOUN
absel-1966	124	14	.	.	PUNCT
absel-1966	125	1	it	it	PRON
absel-1966	125	2	sensitizes	sensitize	VERB
absel-1966	125	3	them	they	PRON
absel-1966	125	4	to	to	ADP
absel-1966	125	5	the	the	DET
absel-1966	125	6	concept	concept	NOUN
absel-1966	125	7	of	of	ADP
absel-1966	125	8	strategy	strategy	NOUN
absel-1966	125	9	in	in	ADP
absel-1966	125	10	general	general	ADJ
absel-1966	125	11	,	,	PUNCT
absel-1966	125	12	thus	thus	ADV
absel-1966	125	13	preparing	prepare	VERB
absel-1966	125	14	them	they	PRON
absel-1966	125	15	for	for	ADP
absel-1966	125	16	the	the	DET
absel-1966	125	17	remaining	remain	VERB
absel-1966	125	18	assignments	assignment	NOUN
absel-1966	125	19	.	.	PUNCT
absel-1966	126	1	assignment	assignment	NOUN
absel-1966	126	2	2	2	NUM
absel-1966	126	3	:	:	PUNCT
absel-1966	126	4	marketing	marketing	NOUN
absel-1966	126	5	strategy	strategy	NOUN
absel-1966	126	6	exercise	exercise	VERB
absel-1966	126	7	the	the	DET
absel-1966	126	8	second	second	ADJ
absel-1966	126	9	assignment	assignment	NOUN
absel-1966	126	10	requires	require	VERB
absel-1966	126	11	students	student	NOUN
absel-1966	126	12	to	to	PART
absel-1966	126	13	write	write	VERB
absel-1966	126	14	a	a	DET
absel-1966	126	15	formal	formal	ADJ
absel-1966	126	16	statement	statement	NOUN
absel-1966	126	17	of	of	ADP
absel-1966	126	18	marketing	marketing	NOUN
absel-1966	126	19	strategy	strategy	NOUN
absel-1966	126	20	.	.	PUNCT
absel-1966	127	1	the	the	DET
absel-1966	127	2	statement	statement	NOUN
absel-1966	127	3	includes	include	VERB
absel-1966	127	4	four	four	NUM
absel-1966	127	5	parts	part	NOUN
absel-1966	127	6	:	:	PUNCT
absel-1966	127	7	1	1	NUM
absel-1966	127	8	.	.	X
absel-1966	127	9	problem	problem	NOUN
absel-1966	127	10	/	/	SYM
absel-1966	127	11	situation	situation	NOUN
absel-1966	127	12	:	:	PUNCT
absel-1966	127	13	this	this	DET
absel-1966	127	14	section	section	NOUN
absel-1966	127	15	consists	consist	VERB
absel-1966	127	16	of	of	ADP
absel-1966	127	17	a	a	DET
absel-1966	127	18	brief	brief	ADJ
absel-1966	127	19	statement	statement	NOUN
absel-1966	127	20	indicating	indicate	VERB
absel-1966	127	21	the	the	DET
absel-1966	127	22	major	major	ADJ
absel-1966	127	23	marketing	marketing	NOUN
absel-1966	127	24	problem	problem	NOUN
absel-1966	127	25	,	,	PUNCT
absel-1966	127	26	or	or	CCONJ
absel-1966	127	27	challenge	challenge	VERB
absel-1966	127	28	the	the	DET
absel-1966	127	29	company	company	NOUN
absel-1966	127	30	faces	face	VERB
absel-1966	127	31	.	.	PUNCT
absel-1966	128	1	it	it	PRON
absel-1966	128	2	should	should	AUX
absel-1966	128	3	consider	consider	VERB
absel-1966	128	4	the	the	DET
absel-1966	128	5	nature	nature	NOUN
absel-1966	128	6	of	of	ADP
absel-1966	128	7	the	the	DET
absel-1966	128	8	company	company	NOUN
absel-1966	128	9	’s	’s	PART
absel-1966	128	10	objectives	objective	NOUN
absel-1966	128	11	,	,	PUNCT
absel-1966	128	12	the	the	DET
absel-1966	128	13	product	product	NOUN
absel-1966	128	14	,	,	PUNCT
absel-1966	128	15	the	the	DET
absel-1966	128	16	market	market	NOUN
absel-1966	128	17	,	,	PUNCT
absel-1966	128	18	the	the	DET
absel-1966	128	19	competition	competition	NOUN
absel-1966	128	20	,	,	PUNCT
absel-1966	128	21	and	and	CCONJ
absel-1966	128	22	so	so	ADV
absel-1966	128	23	forth	forth	ADV
absel-1966	128	24	.	.	PUNCT
absel-1966	129	1	while	while	SCONJ
absel-1966	129	2	this	this	DET
absel-1966	129	3	portion	portion	NOUN
absel-1966	129	4	of	of	ADP
absel-1966	129	5	the	the	DET
absel-1966	129	6	statement	statement	NOUN
absel-1966	129	7	will	will	AUX
absel-1966	129	8	typically	typically	ADV
absel-1966	129	9	contain	contain	VERB
absel-1966	129	10	key	key	ADJ
absel-1966	129	11	background	background	NOUN
absel-1966	129	12	information	information	NOUN
absel-1966	129	13	,	,	PUNCT
absel-1966	129	14	its	its	PRON
absel-1966	129	15	formal	formal	ADJ
absel-1966	129	16	role	role	NOUN
absel-1966	129	17	is	be	AUX
absel-1966	129	18	to	to	PART
absel-1966	129	19	establish	establish	VERB
absel-1966	129	20	the	the	DET
absel-1966	129	21	company	company	NOUN
absel-1966	129	22	’s	’s	PART
absel-1966	129	23	marketing	marketing	NOUN
absel-1966	129	24	objectives	objective	NOUN
absel-1966	129	25	.	.	PUNCT
absel-1966	130	1	2	2	X
absel-1966	130	2	.	.	X
absel-1966	130	3	alternatives	alternative	NOUN
absel-1966	130	4	:	:	PUNCT
absel-1966	130	5	this	this	DET
absel-1966	130	6	section	section	NOUN
absel-1966	130	7	indicates	indicate	VERB
absel-1966	130	8	what	what	DET
absel-1966	130	9	alternative	alternative	ADJ
absel-1966	130	10	strategies	strategy	NOUN
absel-1966	130	11	the	the	DET
absel-1966	130	12	company	company	NOUN
absel-1966	130	13	should	should	AUX
absel-1966	130	14	consider	consider	VERB
absel-1966	130	15	.	.	PUNCT
absel-1966	131	1	students	student	NOUN
absel-1966	131	2	should	should	AUX
absel-1966	131	3	list	list	VERB
absel-1966	131	4	only	only	ADV
absel-1966	131	5	the	the	DET
absel-1966	131	6	three	three	NUM
absel-1966	131	7	or	or	CCONJ
absel-1966	131	8	four	four	NUM
absel-1966	131	9	most	most	ADV
absel-1966	131	10	plausible	plausible	ADJ
absel-1966	131	11	alternatives	alternative	NOUN
absel-1966	131	12	.	.	PUNCT
absel-1966	132	1	3	3	X
absel-1966	132	2	.	.	X
absel-1966	132	3	solution	solution	NOUN
absel-1966	132	4	.	.	PUNCT
absel-1966	133	1	this	this	DET
absel-1966	133	2	section	section	NOUN
absel-1966	133	3	indicates	indicate	VERB
absel-1966	133	4	which	which	PRON
absel-1966	133	5	of	of	ADP
absel-1966	133	6	the	the	DET
absel-1966	133	7	alternatives	alternative	NOUN
absel-1966	133	8	the	the	DET
absel-1966	133	9	company	company	NOUN
absel-1966	133	10	should	should	AUX
absel-1966	133	11	select	select	VERB
absel-1966	133	12	.	.	PUNCT
absel-1966	134	1	it	it	PRON
absel-1966	134	2	then	then	ADV
absel-1966	134	3	explains	explain	VERB
absel-1966	134	4	the	the	DET
absel-1966	134	5	major	major	ADJ
absel-1966	134	6	steps	step	NOUN
absel-1966	134	7	the	the	DET
absel-1966	134	8	students	student	NOUN
absel-1966	134	9	propose	propose	VERB
absel-1966	134	10	for	for	ADP
absel-1966	134	11	implementing	implement	VERB
absel-1966	134	12	the	the	DET
absel-1966	134	13	strategy	strategy	NOUN
absel-1966	134	14	.	.	PUNCT
absel-1966	135	1	4	4	X
absel-1966	135	2	.	.	X
absel-1966	135	3	rationale	rationale	NOUN
absel-1966	135	4	.	.	PUNCT
absel-1966	136	1	this	this	DET
absel-1966	136	2	sections	section	NOUN
absel-1966	136	3	explain	explain	VERB
absel-1966	136	4	why	why	SCONJ
absel-1966	136	5	the	the	DET
absel-1966	136	6	students	student	NOUN
absel-1966	136	7	selected	select	VERB
absel-1966	136	8	the	the	DET
absel-1966	136	9	strategy	strategy	NOUN
absel-1966	136	10	they	they	PRON
absel-1966	136	11	did	do	VERB
absel-1966	136	12	.	.	PUNCT
absel-1966	137	1	their	their	PRON
absel-1966	137	2	rationale	rationale	NOUN
absel-1966	137	3	should	should	AUX
absel-1966	137	4	provide	provide	VERB
absel-1966	137	5	a	a	DET
absel-1966	137	6	logical	logical	ADJ
absel-1966	137	7	reason	reason	NOUN
absel-1966	137	8	for	for	ADP
absel-1966	137	9	accepting	accept	VERB
absel-1966	137	10	one	one	NUM
absel-1966	137	11	strategy	strategy	NOUN
absel-1966	137	12	and	and	CCONJ
absel-1966	137	13	rejecting	reject	VERB
absel-1966	137	14	the	the	DET
absel-1966	137	15	others	other	NOUN
absel-1966	137	16	.	.	PUNCT
absel-1966	138	1	i	i	PRON
absel-1966	138	2	introduce	introduce	VERB
absel-1966	138	3	the	the	DET
absel-1966	138	4	marketing	marketing	NOUN
absel-1966	138	5	strategy	strategy	NOUN
absel-1966	138	6	exercise	exercise	NOUN
absel-1966	138	7	in	in	ADP
absel-1966	138	8	class	class	NOUN
absel-1966	138	9	with	with	ADP
absel-1966	138	10	a	a	DET
absel-1966	138	11	brief	brief	ADJ
absel-1966	138	12	discussion	discussion	NOUN
absel-1966	138	13	of	of	ADP
absel-1966	138	14	several	several	ADJ
absel-1966	138	15	different	different	ADJ
absel-1966	138	16	cases	case	NOUN
absel-1966	138	17	.	.	PUNCT
absel-1966	139	1	i	i	PRON
absel-1966	139	2	provide	provide	VERB
absel-1966	139	3	the	the	DET
absel-1966	139	4	students	student	NOUN
absel-1966	139	5	with	with	ADP
absel-1966	139	6	sample	sample	NOUN
absel-1966	139	7	strategy	strategy	NOUN
absel-1966	139	8	statements	statement	NOUN
absel-1966	139	9	for	for	ADP
absel-1966	139	10	each	each	DET
absel-1966	139	11	example	example	NOUN
absel-1966	139	12	so	so	SCONJ
absel-1966	139	13	that	that	SCONJ
absel-1966	139	14	they	they	PRON
absel-1966	139	15	have	have	VERB
absel-1966	139	16	several	several	ADJ
absel-1966	139	17	models	model	NOUN
absel-1966	139	18	against	against	ADP
absel-1966	139	19	which	which	PRON
absel-1966	139	20	to	to	PART
absel-1966	139	21	test	test	VERB
absel-1966	139	22	their	their	PRON
absel-1966	139	23	understanding	understanding	NOUN
absel-1966	139	24	of	of	ADP
absel-1966	139	25	the	the	DET
absel-1966	139	26	strategy	strategy	NOUN
absel-1966	139	27	concepts	concept	NOUN
absel-1966	139	28	.	.	PUNCT
absel-1966	140	1	exhibit	exhibit	VERB
absel-1966	140	2	3	3	NUM
absel-1966	140	3	provides	provide	VERB
absel-1966	140	4	a	a	DET
absel-1966	140	5	sample	sample	NOUN
absel-1966	140	6	marketing	marketing	NOUN
absel-1966	140	7	strategy	strategy	NOUN
absel-1966	140	8	statement	statement	NOUN
absel-1966	140	9	for	for	ADP
absel-1966	140	10	the	the	DET
absel-1966	140	11	macintosh	macintosh	PROPN
absel-1966	140	12	computer	computer	NOUN
absel-1966	140	13	case	case	NOUN
absel-1966	140	14	.	.	PUNCT
absel-1966	141	1	assignment	assignment	NOUN
absel-1966	141	2	3	3	NUM
absel-1966	141	3	:	:	PUNCT
absel-1966	141	4	advertising	advertising	NOUN
absel-1966	141	5	strategy	strategy	NOUN
absel-1966	141	6	exercise	exercise	VERB
absel-1966	141	7	the	the	DET
absel-1966	141	8	third	third	ADJ
absel-1966	141	9	assignment	assignment	NOUN
absel-1966	141	10	requires	require	VERB
absel-1966	141	11	students	student	NOUN
absel-1966	141	12	to	to	PART
absel-1966	141	13	write	write	VERB
absel-1966	141	14	a	a	DET
absel-1966	141	15	formal	formal	ADJ
absel-1966	141	16	statement	statement	NOUN
absel-1966	141	17	of	of	ADP
absel-1966	141	18	advertising	advertising	NOUN
absel-1966	141	19	strategy	strategy	NOUN
absel-1966	141	20	.	.	PUNCT
absel-1966	142	1	the	the	DET
absel-1966	142	2	exercise	exercise	NOUN
absel-1966	142	3	follows	follow	VERB
absel-1966	142	4	directly	directly	ADV
absel-1966	142	5	from	from	ADP
absel-1966	142	6	planning	planning	NOUN
absel-1966	142	7	model	model	NOUN
absel-1966	142	8	shown	show	VERB
absel-1966	142	9	in	in	ADP
absel-1966	142	10	exhibit	exhibit	NOUN
absel-1966	142	11	1	1	NUM
absel-1966	142	12	.	.	PUNCT
absel-1966	142	13	a	a	DET
absel-1966	142	14	week	week	NOUN
absel-1966	142	15	before	before	SCONJ
absel-1966	142	16	the	the	DET
absel-1966	142	17	assignment	assignment	NOUN
absel-1966	142	18	is	be	AUX
absel-1966	142	19	due	due	ADJ
absel-1966	142	20	,	,	PUNCT
absel-1966	142	21	i	i	PRON
absel-1966	142	22	provide	provide	VERB
absel-1966	142	23	students	student	NOUN
absel-1966	142	24	with	with	ADP
absel-1966	142	25	a	a	DET
absel-1966	142	26	marketing	marketing	NOUN
absel-1966	142	27	strategy	strategy	NOUN
absel-1966	142	28	statement	statement	NOUN
absel-1966	142	29	(	(	PUNCT
absel-1966	142	30	exhibit	exhibit	NOUN
absel-1966	142	31	3	3	NUM
absel-1966	142	32	)	)	PUNCT
absel-1966	142	33	.	.	PUNCT
absel-1966	143	1	i	i	PRON
absel-1966	143	2	instruct	instruct	VERB
absel-1966	143	3	them	they	PRON
absel-1966	143	4	to	to	PART
absel-1966	143	5	develop	develop	VERB
absel-1966	143	6	several	several	ADJ
absel-1966	143	7	alternative	alternative	ADJ
absel-1966	143	8	advertising	advertising	NOUN
absel-1966	143	9	strategies	strategy	NOUN
absel-1966	143	10	to	to	PART
absel-1966	143	11	implement	implement	VERB
absel-1966	143	12	the	the	DET
absel-1966	143	13	recommended	recommend	VERB
absel-1966	143	14	marketing	marketing	NOUN
absel-1966	143	15	strategy	strategy	NOUN
absel-1966	143	16	.	.	PUNCT
absel-1966	144	1	we	we	PRON
absel-1966	144	2	have	have	AUX
absel-1966	144	3	already	already	ADV
absel-1966	144	4	discussed	discuss	VERB
absel-1966	144	5	the	the	DET
absel-1966	144	6	basic	basic	ADJ
absel-1966	144	7	components	component	NOUN
absel-1966	144	8	of	of	ADP
absel-1966	144	9	advertising	advertising	NOUN
absel-1966	144	10	strategy	strategy	NOUN
absel-1966	144	11	.	.	PUNCT
absel-1966	145	1	the	the	DET
absel-1966	145	2	strategy	strategy	NOUN
absel-1966	145	3	statement	statement	NOUN
absel-1966	145	4	contains	contain	VERB
absel-1966	145	5	six	six	NUM
absel-1966	145	6	elements	element	NOUN
absel-1966	145	7	:	:	PUNCT
absel-1966	145	8	1	1	X
absel-1966	145	9	.	.	X
absel-1966	145	10	advertising	advertising	NOUN
absel-1966	145	11	objectives	objective	NOUN
absel-1966	145	12	.	.	PUNCT
absel-1966	146	1	this	this	DET
absel-1966	146	2	section	section	NOUN
absel-1966	146	3	translates	translate	VERB
absel-1966	146	4	the	the	DET
absel-1966	146	5	marketing	marketing	NOUN
absel-1966	146	6	strategy	strategy	NOUN
absel-1966	146	7	into	into	ADP
absel-1966	146	8	a	a	DET
absel-1966	146	9	general	general	ADJ
absel-1966	146	10	statement	statement	NOUN
absel-1966	146	11	of	of	ADP
absel-1966	146	12	advertising	advertising	NOUN
absel-1966	146	13	objectives	objective	NOUN
absel-1966	146	14	.	.	PUNCT
absel-1966	147	1	in	in	ADP
absel-1966	147	2	practice	practice	NOUN
absel-1966	147	3	,	,	PUNCT
absel-1966	147	4	there	there	PRON
absel-1966	147	5	is	be	VERB
absel-1966	147	6	a	a	DET
absel-1966	147	7	gap	gap	NOUN
absel-1966	147	8	in	in	ADP
absel-1966	147	9	the	the	DET
absel-1966	147	10	translation	translation	NOUN
absel-1966	147	11	.	.	PUNCT
absel-1966	148	1	while	while	SCONJ
absel-1966	148	2	marketing	marketing	NOUN
absel-1966	148	3	strategy	strategy	NOUN
absel-1966	148	4	might	might	AUX
absel-1966	148	5	be	be	AUX
absel-1966	148	6	to	to	PART
absel-1966	148	7	increase	increase	VERB
absel-1966	148	8	market	market	NOUN
absel-1966	148	9	share	share	NOUN
absel-1966	148	10	in	in	ADP
absel-1966	148	11	a	a	DET
absel-1966	148	12	given	give	VERB
absel-1966	148	13	market	market	NOUN
absel-1966	148	14	,	,	PUNCT
absel-1966	148	15	advertising	advertising	NOUN
absel-1966	148	16	objectives	objective	NOUN
absel-1966	148	17	might	might	AUX
absel-1966	148	18	be	be	AUX
absel-1966	148	19	to	to	PART
absel-1966	148	20	increase	increase	VERB
absel-1966	148	21	brand	brand	NOUN
absel-1966	148	22	preference	preference	NOUN
absel-1966	148	23	.	.	PUNCT
absel-1966	149	1	this	this	PRON
absel-1966	149	2	is	be	AUX
absel-1966	149	3	because	because	SCONJ
absel-1966	149	4	other	other	ADJ
absel-1966	149	5	elements	element	NOUN
absel-1966	149	6	of	of	ADP
absel-1966	149	7	the	the	DET
absel-1966	149	8	marketing	marketing	NOUN
absel-1966	149	9	and	and	CCONJ
absel-1966	149	10	promotional	promotional	ADJ
absel-1966	149	11	mix	mix	NOUN
absel-1966	149	12	are	be	AUX
absel-1966	149	13	also	also	ADV
absel-1966	149	14	working	work	VERB
absel-1966	149	15	to	to	PART
absel-1966	149	16	implement	implement	VERB
absel-1966	149	17	marketing	marketing	NOUN
absel-1966	149	18	strategy	strategy	NOUN
absel-1966	149	19	.	.	PUNCT
absel-1966	150	1	advertising	advertising	NOUN
absel-1966	150	2	is	be	AUX
absel-1966	150	3	usually	usually	ADV
absel-1966	150	4	given	give	VERB
absel-1966	150	5	one	one	NUM
absel-1966	150	6	portion	portion	NOUN
absel-1966	150	7	of	of	ADP
absel-1966	150	8	the	the	DET
absel-1966	150	9	overall	overall	ADJ
absel-1966	150	10	marketing	marketing	NOUN
absel-1966	150	11	task	task	NOUN
absel-1966	150	12	.	.	PUNCT
absel-1966	151	1	2	2	X
absel-1966	151	2	.	.	X
absel-1966	151	3	strategy	strategy	NOUN
absel-1966	151	4	names	name	NOUN
absel-1966	151	5	:	:	PUNCT
absel-1966	151	6	the	the	DET
absel-1966	151	7	names	name	NOUN
absel-1966	151	8	should	should	AUX
absel-1966	151	9	represent	represent	VERB
absel-1966	151	10	the	the	DET
absel-1966	151	11	essence	essence	NOUN
absel-1966	151	12	of	of	ADP
absel-1966	151	13	the	the	DET
absel-1966	151	14	strategy	strategy	NOUN
absel-1966	151	15	.	.	PUNCT
absel-1966	152	1	students	student	NOUN
absel-1966	152	2	should	should	AUX
absel-1966	152	3	include	include	VERB
absel-1966	152	4	a	a	DET
absel-1966	152	5	brief	brief	ADJ
absel-1966	152	6	description	description	NOUN
absel-1966	152	7	highlighting	highlight	VERB
absel-1966	152	8	the	the	DET
absel-1966	152	9	strategy	strategy	NOUN
absel-1966	152	10	’s	’s	PART
absel-1966	152	11	key	key	ADJ
absel-1966	152	12	elements	element	NOUN
absel-1966	152	13	.	.	PUNCT
absel-1966	153	1	3	3	X
absel-1966	153	2	.	.	X
absel-1966	153	3	key	key	ADJ
absel-1966	153	4	benefit	benefit	NOUN
absel-1966	153	5	and	and	CCONJ
absel-1966	153	6	positioning	positioning	NOUN
absel-1966	153	7	:	:	PUNCT
absel-1966	153	8	the	the	DET
absel-1966	153	9	key	key	ADJ
absel-1966	153	10	benefit	benefit	NOUN
absel-1966	153	11	and	and	CCONJ
absel-1966	153	12	position	position	NOUN
absel-1966	153	13	represent	represent	VERB
absel-1966	153	14	the	the	DET
absel-1966	153	15	basis	basis	NOUN
absel-1966	153	16	for	for	ADP
absel-1966	153	17	selling	sell	VERB
absel-1966	153	18	the	the	DET
absel-1966	153	19	product	product	NOUN
absel-1966	153	20	and	and	CCONJ
absel-1966	153	21	the	the	DET
absel-1966	153	22	way	way	NOUN
absel-1966	153	23	the	the	DET
absel-1966	153	24	product	product	NOUN
absel-1966	153	25	is	be	AUX
absel-1966	153	26	to	to	PART
absel-1966	153	27	be	be	AUX
absel-1966	153	28	developments	development	NOUN
absel-1966	153	29	in	in	ADP
absel-1966	153	30	business	business	NOUN
absel-1966	153	31	simulation	simulation	NOUN
absel-1966	153	32	&	&	CCONJ
absel-1966	153	33	experiential	experiential	ADJ
absel-1966	153	34	exercises	exercise	NOUN
absel-1966	153	35	,	,	PUNCT
absel-1966	153	36	volume	volume	NOUN
absel-1966	153	37	14	14	NUM
absel-1966	153	38	,	,	PUNCT
absel-1966	153	39	1987	1987	NUM
absel-1966	153	40	37	37	NUM
absel-1966	153	41	positioned	position	VERB
absel-1966	153	42	in	in	ADP
absel-1966	153	43	the	the	DET
absel-1966	153	44	libraries	library	NOUN
absel-1966	153	45	of	of	ADP
absel-1966	153	46	consumers	consumer	NOUN
absel-1966	153	47	’	’	PART
absel-1966	153	48	minds	mind	NOUN
absel-1966	153	49	.	.	PUNCT
absel-1966	154	1	4	4	X
absel-1966	154	2	.	.	X
absel-1966	154	3	strategic	strategic	ADJ
absel-1966	154	4	elements	element	NOUN
absel-1966	154	5	.	.	PUNCT
absel-1966	155	1	each	each	DET
absel-1966	155	2	strategic	strategic	ADJ
absel-1966	155	3	element	element	NOUN
absel-1966	155	4	should	should	AUX
absel-1966	155	5	contain	contain	VERB
absel-1966	155	6	two	two	NUM
absel-1966	155	7	kinds	kind	NOUN
absel-1966	155	8	of	of	ADP
absel-1966	155	9	information	information	NOUN
absel-1966	155	10	:	:	PUNCT
absel-1966	155	11	*	*	PUNCT
absel-1966	155	12	the	the	DET
absel-1966	155	13	basic	basic	ADJ
absel-1966	155	14	focus	focus	NOUN
absel-1966	155	15	of	of	ADP
absel-1966	155	16	the	the	DET
absel-1966	155	17	strategy	strategy	NOUN
absel-1966	155	18	draws	draw	VERB
absel-1966	155	19	on	on	ADP
absel-1966	155	20	the	the	DET
absel-1966	155	21	four	four	NUM
absel-1966	155	22	components	component	NOUN
absel-1966	155	23	of	of	ADP
absel-1966	155	24	advertising	advertising	NOUN
absel-1966	155	25	strategy	strategy	NOUN
absel-1966	155	26	discussed	discuss	VERB
absel-1966	155	27	earlier	early	ADV
absel-1966	155	28	in	in	ADP
absel-1966	155	29	the	the	DET
absel-1966	155	30	paper	paper	NOUN
absel-1966	155	31	:	:	PUNCT
absel-1966	155	32	(	(	PUNCT
absel-1966	155	33	1	1	X
absel-1966	155	34	)	)	PUNCT
absel-1966	155	35	the	the	DET
absel-1966	155	36	frame	frame	NOUN
absel-1966	155	37	of	of	ADP
absel-1966	155	38	mind	mind	NOUN
absel-1966	155	39	the	the	DET
absel-1966	155	40	advertising	advertising	NOUN
absel-1966	155	41	is	be	AUX
absel-1966	155	42	supposed	suppose	VERB
absel-1966	155	43	to	to	PART
absel-1966	155	44	evoke	evoke	VERB
absel-1966	155	45	;	;	PUNCT
absel-1966	155	46	(	(	PUNCT
absel-1966	155	47	2	2	X
absel-1966	155	48	)	)	PUNCT
absel-1966	155	49	the	the	DET
absel-1966	155	50	target	target	NOUN
absel-1966	155	51	behavior	behavior	NOUN
absel-1966	155	52	the	the	DET
absel-1966	155	53	advertising	advertising	NOUN
absel-1966	155	54	is	be	AUX
absel-1966	155	55	supposed	suppose	VERB
absel-1966	155	56	to	to	PART
absel-1966	155	57	place	place	VERB
absel-1966	155	58	in	in	ADP
absel-1966	155	59	consumers	consumer	NOUN
absel-1966	155	60	’	'	PUNCT
absel-1966	155	61	evoked	evoke	VERB
absel-1966	155	62	set	set	NOUN
absel-1966	155	63	;	;	PUNCT
absel-1966	155	64	(	(	PUNCT
absel-1966	155	65	3	3	X
absel-1966	155	66	)	)	PUNCT
absel-1966	155	67	the	the	DET
absel-1966	155	68	evaluative	evaluative	ADJ
absel-1966	155	69	criteria	criterion	NOUN
absel-1966	155	70	;	;	PUNCT
absel-1966	155	71	and	and	CCONJ
absel-1966	155	72	(	(	PUNCT
absel-1966	155	73	4	4	X
absel-1966	155	74	)	)	PUNCT
absel-1966	155	75	the	the	DET
absel-1966	155	76	target	target	NOUN
absel-1966	155	77	perceptions	perception	NOUN
absel-1966	155	78	.	.	PUNCT
absel-1966	156	1	*	*	PUNCT
absel-1966	156	2	the	the	DET
absel-1966	156	3	major	major	ADJ
absel-1966	156	4	advertising	advertising	NOUN
absel-1966	156	5	tasks	task	NOUN
absel-1966	156	6	that	that	PRON
absel-1966	156	7	must	must	AUX
absel-1966	156	8	be	be	AUX
absel-1966	156	9	carried	carry	VERB
absel-1966	156	10	out	out	ADP
absel-1966	156	11	in	in	ADP
absel-1966	156	12	order	order	NOUN
absel-1966	156	13	to	to	PART
absel-1966	156	14	implement	implement	VERB
absel-1966	156	15	the	the	DET
absel-1966	156	16	strategy	strategy	NOUN
absel-1966	156	17	.	.	PUNCT
absel-1966	157	1	5	5	X
absel-1966	157	2	.	.	NOUN
absel-1966	157	3	advantages	advantage	NOUN
absel-1966	157	4	and	and	CCONJ
absel-1966	157	5	disadvantages	disadvantage	NOUN
absel-1966	157	6	.	.	PUNCT
absel-1966	158	1	this	this	DET
absel-1966	158	2	section	section	NOUN
absel-1966	158	3	should	should	AUX
absel-1966	158	4	summarize	summarize	VERB
absel-1966	158	5	the	the	DET
absel-1966	158	6	major	major	ADJ
absel-1966	158	7	strengths	strength	NOUN
absel-1966	158	8	and	and	CCONJ
absel-1966	158	9	weaknesses	weakness	NOUN
absel-1966	158	10	of	of	ADP
absel-1966	158	11	each	each	DET
absel-1966	158	12	strategy	strategy	NOUN
absel-1966	158	13	alternative	alternative	NOUN
absel-1966	158	14	.	.	PUNCT
absel-1966	159	1	6	6	X
absel-1966	159	2	.	.	X
absel-1966	159	3	recommendations	recommendation	NOUN
absel-1966	159	4	and	and	CCONJ
absel-1966	159	5	rationale	rationale	NOUN
absel-1966	159	6	.	.	PUNCT
absel-1966	160	1	this	this	DET
absel-1966	160	2	section	section	NOUN
absel-1966	160	3	should	should	AUX
absel-1966	160	4	indicate	indicate	VERB
absel-1966	160	5	which	which	DET
absel-1966	160	6	strategy	strategy	NOUN
absel-1966	160	7	the	the	DET
absel-1966	160	8	students	student	NOUN
absel-1966	160	9	recommend	recommend	VERB
absel-1966	160	10	and	and	CCONJ
absel-1966	160	11	why	why	SCONJ
absel-1966	160	12	.	.	PUNCT
absel-1966	161	1	exhibit	exhibit	VERB
absel-1966	161	2	4	4	NUM
absel-1966	161	3	illustrates	illustrate	VERB
absel-1966	161	4	how	how	SCONJ
absel-1966	161	5	these	these	DET
absel-1966	161	6	guidelines	guideline	NOUN
absel-1966	161	7	might	might	AUX
absel-1966	161	8	be	be	AUX
absel-1966	161	9	incorporated	incorporate	VERB
absel-1966	161	10	into	into	ADP
absel-1966	161	11	an	an	DET
absel-1966	161	12	advertising	advertising	NOUN
absel-1966	161	13	strategy	strategy	NOUN
absel-1966	161	14	statement	statement	NOUN
absel-1966	161	15	for	for	ADP
absel-1966	161	16	the	the	DET
absel-1966	161	17	macintosh	macintosh	PROPN
absel-1966	161	18	computer	computer	NOUN
absel-1966	161	19	.	.	PUNCT
absel-1966	162	1	note	note	VERB
absel-1966	162	2	that	that	SCONJ
absel-1966	162	3	the	the	DET
absel-1966	162	4	individual	individual	ADJ
absel-1966	162	5	strategies	strategy	NOUN
absel-1966	162	6	might	might	AUX
absel-1966	162	7	vary	vary	VERB
absel-1966	162	8	on	on	ADP
absel-1966	162	9	any	any	DET
absel-1966	162	10	one	one	NUM
absel-1966	162	11	or	or	CCONJ
absel-1966	162	12	more	more	ADJ
absel-1966	162	13	of	of	ADP
absel-1966	162	14	several	several	ADJ
absel-1966	162	15	points	point	NOUN
absel-1966	162	16	.	.	PUNCT
absel-1966	163	1	developing	develop	VERB
absel-1966	163	2	a	a	DET
absel-1966	163	3	full	full	ADJ
absel-1966	163	4	statement	statement	NOUN
absel-1966	163	5	of	of	ADP
absel-1966	163	6	several	several	ADJ
absel-1966	163	7	alternative	alternative	ADJ
absel-1966	163	8	strategies	strategy	NOUN
absel-1966	163	9	helps	help	VERB
absel-1966	163	10	students	student	NOUN
absel-1966	163	11	understand	understand	VERB
absel-1966	163	12	the	the	DET
absel-1966	163	13	essence	essence	NOUN
absel-1966	163	14	of	of	ADP
absel-1966	163	15	the	the	DET
absel-1966	163	16	strategy	strategy	NOUN
absel-1966	163	17	they	they	PRON
absel-1966	163	18	actually	actually	ADV
absel-1966	163	19	choose	choose	VERB
absel-1966	163	20	.	.	PUNCT
absel-1966	164	1	the	the	DET
absel-1966	164	2	key	key	ADJ
absel-1966	164	3	elements	element	NOUN
absel-1966	164	4	of	of	ADP
absel-1966	164	5	a	a	DET
absel-1966	164	6	strategy	strategy	NOUN
absel-1966	164	7	will	will	AUX
absel-1966	164	8	usually	usually	ADV
absel-1966	164	9	emerge	emerge	VERB
absel-1966	164	10	in	in	ADP
absel-1966	164	11	the	the	DET
absel-1966	164	12	discussion	discussion	NOUN
absel-1966	164	13	of	of	ADP
absel-1966	164	14	advantages	advantage	NOUN
absel-1966	164	15	and	and	CCONJ
absel-1966	164	16	disadvantages	disadvantage	NOUN
absel-1966	164	17	.	.	PUNCT
absel-1966	165	1	as	as	ADP
absel-1966	165	2	with	with	ADP
absel-1966	165	3	the	the	DET
absel-1966	165	4	marketing	marketing	NOUN
absel-1966	165	5	strategy	strategy	NOUN
absel-1966	165	6	statement	statement	NOUN
absel-1966	165	7	,	,	PUNCT
absel-1966	165	8	i	i	PRON
absel-1966	165	9	introduce	introduce	VERB
absel-1966	165	10	students	student	NOUN
absel-1966	165	11	to	to	ADP
absel-1966	165	12	advertising	advertising	NOUN
absel-1966	165	13	strategy	strategy	NOUN
absel-1966	165	14	by	by	ADP
absel-1966	165	15	discussing	discuss	VERB
absel-1966	165	16	a	a	DET
absel-1966	165	17	number	number	NOUN
absel-1966	165	18	of	of	ADP
absel-1966	165	19	cases	case	NOUN
absel-1966	165	20	,	,	PUNCT
absel-1966	165	21	providing	provide	VERB
absel-1966	165	22	them	they	PRON
absel-1966	165	23	with	with	ADP
absel-1966	165	24	sample	sample	NOUN
absel-1966	165	25	advertising	advertising	NOUN
absel-1966	165	26	strategy	strategy	NOUN
absel-1966	165	27	statements	statement	NOUN
absel-1966	165	28	for	for	ADP
absel-1966	165	29	each	each	PRON
absel-1966	165	30	.	.	PUNCT
absel-1966	166	1	assignment	assignment	NOUN
absel-1966	166	2	#	#	SYM
absel-1966	166	3	4	4	NUM
absel-1966	166	4	:	:	PUNCT
absel-1966	166	5	creative	creative	ADJ
absel-1966	166	6	strategy	strategy	NOUN
absel-1966	166	7	exercise	exercise	VERB
absel-1966	166	8	the	the	DET
absel-1966	166	9	fourth	fourth	ADJ
absel-1966	166	10	assignment	assignment	NOUN
absel-1966	166	11	requires	require	VERB
absel-1966	166	12	students	student	NOUN
absel-1966	166	13	to	to	PART
absel-1966	166	14	write	write	VERB
absel-1966	166	15	a	a	DET
absel-1966	166	16	formal	formal	ADJ
absel-1966	166	17	statement	statement	NOUN
absel-1966	166	18	of	of	ADP
absel-1966	166	19	creative	creative	ADJ
absel-1966	166	20	strategy	strategy	NOUN
absel-1966	166	21	.	.	PUNCT
absel-1966	167	1	again	again	ADV
absel-1966	167	2	,	,	PUNCT
absel-1966	167	3	the	the	DET
absel-1966	167	4	exercise	exercise	NOUN
absel-1966	167	5	follows	follow	VERB
absel-1966	167	6	directly	directly	ADV
absel-1966	167	7	from	from	ADP
absel-1966	167	8	the	the	DET
absel-1966	167	9	planning	planning	NOUN
absel-1966	167	10	model	model	NOUN
absel-1966	167	11	shown	show	VERB
absel-1966	167	12	in	in	ADP
absel-1966	167	13	exhibit	exhibit	NOUN
absel-1966	167	14	1	1	NUM
absel-1966	167	15	.	.	PUNCT
absel-1966	167	16	a	a	DET
absel-1966	167	17	week	week	NOUN
absel-1966	167	18	before	before	SCONJ
absel-1966	167	19	the	the	DET
absel-1966	167	20	creative	creative	ADJ
absel-1966	167	21	strategy	strategy	NOUN
absel-1966	167	22	assignment	assignment	NOUN
absel-1966	167	23	is	be	AUX
absel-1966	167	24	due	due	ADJ
absel-1966	167	25	,	,	PUNCT
absel-1966	167	26	i	i	PRON
absel-1966	167	27	provide	provide	VERB
absel-1966	167	28	students	student	NOUN
absel-1966	167	29	with	with	ADP
absel-1966	167	30	an	an	DET
absel-1966	167	31	advertising	advertising	NOUN
absel-1966	167	32	strategy	strategy	NOUN
absel-1966	167	33	statement	statement	NOUN
absel-1966	167	34	(	(	PUNCT
absel-1966	167	35	exhibit	exhibit	NOUN
absel-1966	167	36	4	4	NUM
absel-1966	167	37	)	)	PUNCT
absel-1966	167	38	.	.	PUNCT
absel-1966	168	1	i	i	PRON
absel-1966	168	2	instruct	instruct	VERB
absel-1966	168	3	them	they	PRON
absel-1966	168	4	to	to	PART
absel-1966	168	5	develop	develop	VERB
absel-1966	168	6	a	a	DET
absel-1966	168	7	creative	creative	ADJ
absel-1966	168	8	strategy	strategy	NOUN
absel-1966	168	9	statement	statement	NOUN
absel-1966	168	10	to	to	PART
absel-1966	168	11	implement	implement	VERB
absel-1966	168	12	the	the	DET
absel-1966	168	13	recommended	recommend	VERB
absel-1966	168	14	advertising	advertising	NOUN
absel-1966	168	15	strategy	strategy	NOUN
absel-1966	168	16	.	.	PUNCT
absel-1966	169	1	in	in	ADP
absel-1966	169	2	the	the	DET
absel-1966	169	3	case	case	NOUN
absel-1966	169	4	of	of	ADP
absel-1966	169	5	popular	popular	ADJ
absel-1966	169	6	and	and	CCONJ
absel-1966	169	7	current	current	ADJ
absel-1966	169	8	products	product	NOUN
absel-1966	169	9	such	such	ADJ
absel-1966	169	10	as	as	ADP
absel-1966	169	11	macintosh	macintosh	NOUN
absel-1966	169	12	,	,	PUNCT
absel-1966	169	13	students	student	NOUN
absel-1966	169	14	are	be	AUX
absel-1966	169	15	usually	usually	ADV
absel-1966	169	16	very	very	ADV
absel-1966	169	17	much	much	ADV
absel-1966	169	18	aware	aware	ADJ
absel-1966	169	19	of	of	ADP
absel-1966	169	20	the	the	DET
absel-1966	169	21	product	product	NOUN
absel-1966	169	22	’s	’s	PART
absel-1966	169	23	advertising	advertising	NOUN
absel-1966	169	24	.	.	PUNCT
absel-1966	170	1	as	as	ADP
absel-1966	170	2	a	a	DET
absel-1966	170	3	result	result	NOUN
absel-1966	170	4	,	,	PUNCT
absel-1966	170	5	i	i	PRON
absel-1966	170	6	will	will	AUX
absel-1966	170	7	usually	usually	ADV
absel-1966	170	8	recommend	recommend	VERB
absel-1966	170	9	a	a	DET
absel-1966	170	10	different	different	ADJ
absel-1966	170	11	strategy	strategy	NOUN
absel-1966	170	12	than	than	SCONJ
absel-1966	170	13	the	the	DET
absel-1966	170	14	company	company	NOUN
absel-1966	170	15	is	be	AUX
absel-1966	170	16	currently	currently	ADV
absel-1966	170	17	using	use	VERB
absel-1966	170	18	.	.	PUNCT
absel-1966	171	1	in	in	ADP
absel-1966	171	2	exhibit	exhibit	NOUN
absel-1966	171	3	4	4	NUM
absel-1966	171	4	,	,	PUNCT
absel-1966	171	5	for	for	ADP
absel-1966	171	6	instance	instance	NOUN
absel-1966	171	7	,	,	PUNCT
absel-1966	171	8	apple	apple	PROPN
absel-1966	171	9	chose	choose	VERB
absel-1966	171	10	to	to	PART
absel-1966	171	11	use	use	VERB
absel-1966	171	12	the	the	PRON
absel-1966	171	13	“	"	PUNCT
absel-1966	171	14	anyone	anyone	PRON
absel-1966	171	15	can	can	AUX
absel-1966	171	16	use	use	VERB
absel-1966	171	17	it	it	PRON
absel-1966	171	18	”	"	PUNCT
absel-1966	171	19	strategy	strategy	NOUN
absel-1966	171	20	.	.	PUNCT
absel-1966	172	1	i	i	PRON
absel-1966	172	2	required	require	VERB
absel-1966	172	3	students	student	NOUN
absel-1966	172	4	to	to	PART
absel-1966	172	5	implement	implement	VERB
absel-1966	172	6	the	the	DET
absel-1966	172	7	“	"	PUNCT
absel-1966	172	8	new	new	ADJ
absel-1966	172	9	tool	tool	NOUN
absel-1966	172	10	”	"	PUNCT
absel-1966	172	11	strategy	strategy	NOUN
absel-1966	172	12	.	.	PUNCT
absel-1966	173	1	the	the	DET
absel-1966	173	2	creative	creative	ADJ
absel-1966	173	3	strategy	strategy	NOUN
absel-1966	173	4	statement	statement	NOUN
absel-1966	173	5	provides	provide	VERB
absel-1966	173	6	the	the	DET
absel-1966	173	7	major	major	ADJ
absel-1966	173	8	working	work	VERB
absel-1966	173	9	document	document	NOUN
absel-1966	173	10	from	from	ADP
absel-1966	173	11	which	which	PRON
absel-1966	173	12	copywriters	copywriter	NOUN
absel-1966	173	13	and	and	CCONJ
absel-1966	173	14	art	art	NOUN
absel-1966	173	15	directors	director	NOUN
absel-1966	173	16	will	will	AUX
absel-1966	173	17	work	work	VERB
absel-1966	173	18	.	.	PUNCT
absel-1966	174	1	therefore	therefore	ADV
absel-1966	174	2	,	,	PUNCT
absel-1966	174	3	it	it	PRON
absel-1966	174	4	contains	contain	VERB
absel-1966	174	5	more	more	ADJ
absel-1966	174	6	detail	detail	NOUN
absel-1966	174	7	than	than	SCONJ
absel-1966	174	8	would	would	AUX
absel-1966	174	9	otherwise	otherwise	ADV
absel-1966	174	10	be	be	AUX
absel-1966	174	11	needed	need	VERB
absel-1966	174	12	for	for	ADP
absel-1966	174	13	a	a	DET
absel-1966	174	14	simple	simple	ADJ
absel-1966	174	15	creative	creative	ADJ
absel-1966	174	16	strategy	strategy	NOUN
absel-1966	174	17	.	.	PUNCT
absel-1966	175	1	it	it	PRON
absel-1966	175	2	includes	include	VERB
absel-1966	175	3	seven	seven	NUM
absel-1966	175	4	sections	section	NOUN
absel-1966	175	5	:	:	PUNCT
absel-1966	175	6	1	1	X
absel-1966	175	7	.	.	X
absel-1966	175	8	advertising	advertising	NOUN
absel-1966	175	9	objectives	objective	NOUN
absel-1966	175	10	.	.	PUNCT
absel-1966	176	1	this	this	DET
absel-1966	176	2	section	section	NOUN
absel-1966	176	3	provides	provide	VERB
absel-1966	176	4	a	a	DET
absel-1966	176	5	statement	statement	NOUN
absel-1966	176	6	of	of	ADP
absel-1966	176	7	the	the	DET
absel-1966	176	8	specific	specific	ADJ
absel-1966	176	9	mental	mental	ADJ
absel-1966	176	10	activities	activity	NOUN
absel-1966	176	11	the	the	DET
absel-1966	176	12	advertising	advertising	NOUN
absel-1966	176	13	should	should	AUX
absel-1966	176	14	stimulate	stimulate	VERB
absel-1966	176	15	in	in	ADP
absel-1966	176	16	consumers	consumer	NOUN
absel-1966	176	17	.	.	PUNCT
absel-1966	177	1	2	2	X
absel-1966	177	2	.	.	X
absel-1966	177	3	target	target	NOUN
absel-1966	177	4	market	market	NOUN
absel-1966	177	5	description	description	NOUN
absel-1966	177	6	.	.	PUNCT
absel-1966	178	1	this	this	PRON
absel-1966	178	2	provides	provide	VERB
absel-1966	178	3	demographics	demographic	NOUN
absel-1966	178	4	,	,	PUNCT
absel-1966	178	5	psychographics	psychographic	NOUN
absel-1966	178	6	,	,	PUNCT
absel-1966	178	7	product	product	NOUN
absel-1966	178	8	usage	usage	NOUN
absel-1966	178	9	,	,	PUNCT
absel-1966	178	10	or	or	CCONJ
absel-1966	178	11	other	other	ADJ
absel-1966	178	12	descriptive	descriptive	ADJ
absel-1966	178	13	information	information	NOUN
absel-1966	178	14	to	to	PART
absel-1966	178	15	help	help	VERB
absel-1966	178	16	copywriters	copywriter	NOUN
absel-1966	178	17	visualize	visualize	VERB
absel-1966	178	18	the	the	DET
absel-1966	178	19	kind	kind	NOUN
absel-1966	178	20	of	of	ADP
absel-1966	178	21	person	person	NOUN
absel-1966	178	22	they	they	PRON
absel-1966	178	23	are	be	AUX
absel-1966	178	24	writing	write	VERB
absel-1966	178	25	to	to	ADP
absel-1966	178	26	.	.	PUNCT
absel-1966	179	1	3	3	X
absel-1966	179	2	.	.	X
absel-1966	179	3	competitive	competitive	ADJ
absel-1966	179	4	position	position	NOUN
absel-1966	179	5	.	.	PUNCT
absel-1966	180	1	this	this	DET
absel-1966	180	2	section	section	NOUN
absel-1966	180	3	provides	provide	VERB
absel-1966	180	4	an	an	DET
absel-1966	180	5	elaboration	elaboration	NOUN
absel-1966	180	6	of	of	ADP
absel-1966	180	7	the	the	DET
absel-1966	180	8	“	"	PUNCT
absel-1966	180	9	positioning	positioning	NOUN
absel-1966	180	10	”	"	PUNCT
absel-1966	180	11	portion	portion	NOUN
absel-1966	180	12	of	of	ADP
absel-1966	180	13	the	the	DET
absel-1966	180	14	advertising	advertising	NOUN
absel-1966	180	15	strategy	strategy	NOUN
absel-1966	180	16	statement	statement	NOUN
absel-1966	180	17	.	.	PUNCT
absel-1966	181	1	it	it	PRON
absel-1966	181	2	should	should	AUX
absel-1966	181	3	given	give	VERB
absel-1966	181	4	the	the	DET
absel-1966	181	5	copywriter	copywriter	NOUN
absel-1966	181	6	a	a	DET
absel-1966	181	7	clear	clear	ADJ
absel-1966	181	8	ideas	idea	NOUN
absel-1966	181	9	of	of	ADP
absel-1966	181	10	the	the	DET
absel-1966	181	11	category	category	NOUN
absel-1966	181	12	in	in	ADP
absel-1966	181	13	which	which	PRON
absel-1966	181	14	the	the	DET
absel-1966	181	15	product	product	NOUN
absel-1966	181	16	will	will	AUX
absel-1966	181	17	be	be	AUX
absel-1966	181	18	competing	compete	VERB
absel-1966	181	19	,	,	PUNCT
absel-1966	181	20	how	how	SCONJ
absel-1966	181	21	consumers	consumer	NOUN
absel-1966	181	22	will	will	AUX
absel-1966	181	23	think	think	VERB
absel-1966	181	24	about	about	ADP
absel-1966	181	25	the	the	DET
absel-1966	181	26	product	product	NOUN
absel-1966	181	27	,	,	PUNCT
absel-1966	181	28	what	what	DET
absel-1966	181	29	products	product	NOUN
absel-1966	181	30	it	it	PRON
absel-1966	181	31	will	will	AUX
absel-1966	181	32	be	be	AUX
absel-1966	181	33	compared	compare	VERB
absel-1966	181	34	to	to	ADP
absel-1966	181	35	,	,	PUNCT
absel-1966	181	36	and/or	and/or	CCONJ
absel-1966	181	37	what	what	DET
absel-1966	181	38	products	product	NOUN
absel-1966	181	39	it	it	PRON
absel-1966	181	40	will	will	AUX
absel-1966	181	41	replace	replace	VERB
absel-1966	181	42	.	.	PUNCT
absel-1966	182	1	4	4	X
absel-1966	182	2	.	.	X
absel-1966	182	3	promise	promise	NOUN
absel-1966	182	4	.	.	PUNCT
absel-1966	183	1	this	this	DET
absel-1966	183	2	section	section	NOUN
absel-1966	183	3	should	should	AUX
absel-1966	183	4	reflect	reflect	VERB
absel-1966	183	5	the	the	DET
absel-1966	183	6	“	"	PUNCT
absel-1966	183	7	key	key	ADJ
absel-1966	183	8	benefit	benefit	NOUN
absel-1966	183	9	”	"	PUNCT
absel-1966	183	10	from	from	ADP
absel-1966	183	11	the	the	DET
absel-1966	183	12	advertising	advertising	NOUN
absel-1966	183	13	strategy	strategy	NOUN
absel-1966	183	14	statement	statement	NOUN
absel-1966	183	15	.	.	PUNCT
absel-1966	184	1	as	as	ADP
absel-1966	184	2	a	a	DET
absel-1966	184	3	matter	matter	NOUN
absel-1966	184	4	of	of	ADP
absel-1966	184	5	form	form	NOUN
absel-1966	184	6	,	,	PUNCT
absel-1966	184	7	however	however	ADV
absel-1966	184	8	,	,	PUNCT
absel-1966	184	9	it	it	PRON
absel-1966	184	10	should	should	AUX
absel-1966	184	11	be	be	AUX
absel-1966	184	12	stated	state	VERB
absel-1966	184	13	38	38	NUM
absel-1966	184	14	as	as	ADP
absel-1966	184	15	a	a	DET
absel-1966	184	16	promise	promise	NOUN
absel-1966	184	17	.	.	PUNCT
absel-1966	185	1	verbally	verbally	ADV
absel-1966	185	2	or	or	CCONJ
absel-1966	185	3	non	non	ADJ
absel-1966	185	4	-	-	ADJ
absel-1966	185	5	verbally	verbally	ADV
absel-1966	185	6	,	,	PUNCT
absel-1966	185	7	explicitly	explicitly	ADV
absel-1966	185	8	or	or	CCONJ
absel-1966	185	9	implicitly	implicitly	ADV
absel-1966	185	10	,	,	PUNCT
absel-1966	185	11	advertising	advertising	NOUN
absel-1966	185	12	should	should	AUX
absel-1966	185	13	promise	promise	VERB
absel-1966	185	14	consumers	consumer	NOUN
absel-1966	185	15	that	that	SCONJ
absel-1966	185	16	they	they	PRON
absel-1966	185	17	will	will	AUX
absel-1966	185	18	receive	receive	VERB
absel-1966	185	19	some	some	DET
absel-1966	185	20	benefit	benefit	NOUN
absel-1966	185	21	if	if	SCONJ
absel-1966	185	22	they	they	PRON
absel-1966	185	23	do	do	VERB
absel-1966	185	24	what	what	PRON
absel-1966	185	25	the	the	DET
absel-1966	185	26	ad	ad	NOUN
absel-1966	185	27	suggests	suggest	VERB
absel-1966	185	28	.	.	PUNCT
absel-1966	186	1	5	5	X
absel-1966	186	2	.	.	X
absel-1966	186	3	support	support	NOUN
absel-1966	186	4	.	.	PUNCT
absel-1966	187	1	support	support	NOUN
absel-1966	187	2	provides	provide	VERB
absel-1966	187	3	facts	fact	NOUN
absel-1966	187	4	,	,	PUNCT
absel-1966	187	5	figures	figure	NOUN
absel-1966	187	6	,	,	PUNCT
absel-1966	187	7	and/or	and/or	CCONJ
absel-1966	187	8	secondary	secondary	ADJ
absel-1966	187	9	attributes	attribute	NOUN
absel-1966	187	10	or	or	CCONJ
absel-1966	187	11	benefits	benefit	NOUN
absel-1966	187	12	to	to	PART
absel-1966	187	13	support	support	VERB
absel-1966	187	14	the	the	DET
absel-1966	187	15	promise	promise	NOUN
absel-1966	187	16	.	.	PUNCT
absel-1966	188	1	as	as	ADP
absel-1966	188	2	a	a	DET
absel-1966	188	3	rule	rule	NOUN
absel-1966	188	4	,	,	PUNCT
absel-1966	188	5	logical	logical	ADJ
absel-1966	188	6	creative	creative	ADJ
absel-1966	188	7	strategies	strategy	NOUN
absel-1966	188	8	will	will	AUX
absel-1966	188	9	require	require	VERB
absel-1966	188	10	considerable	considerable	ADJ
absel-1966	188	11	support	support	NOUN
absel-1966	188	12	while	while	SCONJ
absel-1966	188	13	associative	associative	ADJ
absel-1966	188	14	strategies	strategy	NOUN
absel-1966	188	15	will	will	AUX
absel-1966	188	16	require	require	VERB
absel-1966	188	17	little	little	ADJ
absel-1966	188	18	if	if	SCONJ
absel-1966	188	19	any	any	PRON
absel-1966	188	20	.	.	NOUN
absel-1966	189	1	6	6	X
absel-1966	189	2	.	.	X
absel-1966	189	3	creative	creative	ADJ
absel-1966	189	4	objectives	objective	NOUN
absel-1966	189	5	and	and	CCONJ
absel-1966	189	6	strategy	strategy	NOUN
absel-1966	189	7	.	.	PUNCT
absel-1966	190	1	creative	creative	ADJ
absel-1966	190	2	objectives	objective	NOUN
absel-1966	190	3	are	be	AUX
absel-1966	190	4	provided	provide	VERB
absel-1966	190	5	by	by	ADP
absel-1966	190	6	the	the	DET
absel-1966	190	7	tasks	task	NOUN
absel-1966	190	8	outlined	outline	VERB
absel-1966	190	9	in	in	ADP
absel-1966	190	10	the	the	DET
absel-1966	190	11	advertising	advertising	NOUN
absel-1966	190	12	strategy	strategy	NOUN
absel-1966	190	13	statement	statement	NOUN
absel-1966	190	14	.	.	PUNCT
absel-1966	191	1	thus	thus	ADV
absel-1966	191	2	,	,	PUNCT
absel-1966	191	3	there	there	PRON
absel-1966	191	4	will	will	AUX
absel-1966	191	5	be	be	AUX
absel-1966	191	6	four	four	NUM
absel-1966	191	7	creative	creative	ADJ
absel-1966	191	8	objectives	objective	NOUN
absel-1966	191	9	.	.	PUNCT
absel-1966	192	1	note	note	VERB
absel-1966	192	2	that	that	SCONJ
absel-1966	192	3	the	the	DET
absel-1966	192	4	advertising	advertising	NOUN
absel-1966	192	5	must	must	AUX
absel-1966	192	6	be	be	AUX
absel-1966	192	7	simple	simple	ADJ
absel-1966	192	8	,	,	PUNCT
absel-1966	192	9	generally	generally	ADV
absel-1966	192	10	focusing	focus	VERB
absel-1966	192	11	on	on	ADP
absel-1966	192	12	a	a	DET
absel-1966	192	13	single	single	ADJ
absel-1966	192	14	idea	idea	NOUN
absel-1966	192	15	.	.	PUNCT
absel-1966	193	1	like	like	ADP
absel-1966	193	2	great	great	ADJ
absel-1966	193	3	art	art	NOUN
absel-1966	193	4	,	,	PUNCT
absel-1966	193	5	however	however	ADV
absel-1966	193	6	,	,	PUNCT
absel-1966	193	7	great	great	ADJ
absel-1966	193	8	advertising	advertising	NOUN
absel-1966	193	9	can	can	AUX
absel-1966	193	10	communicate	communicate	VERB
absel-1966	193	11	on	on	ADP
absel-1966	193	12	several	several	ADJ
absel-1966	193	13	different	different	ADJ
absel-1966	193	14	levels	level	NOUN
absel-1966	193	15	at	at	ADP
absel-1966	193	16	once	once	ADV
absel-1966	193	17	.	.	PUNCT
absel-1966	194	1	this	this	DET
absel-1966	194	2	section	section	NOUN
absel-1966	194	3	of	of	ADP
absel-1966	194	4	the	the	DET
absel-1966	194	5	creative	creative	ADJ
absel-1966	194	6	strategy	strategy	NOUN
absel-1966	194	7	statement	statement	NOUN
absel-1966	194	8	is	be	AUX
absel-1966	194	9	designed	design	VERB
absel-1966	194	10	to	to	PART
absel-1966	194	11	capture	capture	VERB
absel-1966	194	12	the	the	DET
absel-1966	194	13	subtle	subtle	ADJ
absel-1966	194	14	nuances	nuance	NOUN
absel-1966	194	15	of	of	ADP
absel-1966	194	16	the	the	DET
absel-1966	194	17	creative	creative	ADJ
absel-1966	194	18	strategy	strategy	NOUN
absel-1966	194	19	on	on	ADP
absel-1966	194	20	paper	paper	NOUN
absel-1966	194	21	.	.	PUNCT
absel-1966	195	1	7	7	X
absel-1966	195	2	.	.	X
absel-1966	195	3	general	general	ADJ
absel-1966	195	4	notes	note	NOUN
absel-1966	195	5	on	on	ADP
absel-1966	195	6	strategy	strategy	NOUN
absel-1966	195	7	.	.	PUNCT
absel-1966	196	1	this	this	DET
absel-1966	196	2	section	section	NOUN
absel-1966	196	3	contains	contain	VERB
absel-1966	196	4	any	any	DET
absel-1966	196	5	special	special	ADJ
absel-1966	196	6	considerations	consideration	NOUN
absel-1966	196	7	copywriters	copywriter	NOUN
absel-1966	196	8	should	should	AUX
absel-1966	196	9	bear	bear	VERB
absel-1966	196	10	in	in	ADP
absel-1966	196	11	mind	mind	NOUN
absel-1966	196	12	when	when	SCONJ
absel-1966	196	13	developing	develop	VERB
absel-1966	196	14	an	an	DET
absel-1966	196	15	actual	actual	ADJ
absel-1966	196	16	ad	ad	NOUN
absel-1966	196	17	.	.	PUNCT
absel-1966	197	1	for	for	ADP
absel-1966	197	2	instance	instance	NOUN
absel-1966	197	3	,	,	PUNCT
absel-1966	197	4	it	it	PRON
absel-1966	197	5	gives	give	VERB
absel-1966	197	6	the	the	DET
absel-1966	197	7	strategist	strategist	NOUN
absel-1966	197	8	an	an	DET
absel-1966	197	9	opportunity	opportunity	NOUN
absel-1966	197	10	to	to	PART
absel-1966	197	11	elaborate	elaborate	VERB
absel-1966	197	12	on	on	ADP
absel-1966	197	13	the	the	DET
absel-1966	197	14	different	different	ADJ
absel-1966	197	15	levels	level	NOUN
absel-1966	197	16	of	of	ADP
absel-1966	197	17	communication	communication	NOUN
absel-1966	197	18	implicit	implicit	ADJ
absel-1966	197	19	in	in	ADP
absel-1966	197	20	the	the	DET
absel-1966	197	21	creative	creative	ADJ
absel-1966	197	22	strategy	strategy	NOUN
absel-1966	197	23	.	.	PUNCT
absel-1966	198	1	it	it	PRON
absel-1966	198	2	also	also	ADV
absel-1966	198	3	provides	provide	VERB
absel-1966	198	4	a	a	DET
absel-1966	198	5	means	mean	NOUN
absel-1966	198	6	of	of	ADP
absel-1966	198	7	explaining	explain	VERB
absel-1966	198	8	threads	thread	NOUN
absel-1966	198	9	that	that	PRON
absel-1966	198	10	should	should	AUX
absel-1966	198	11	connect	connect	VERB
absel-1966	198	12	a	a	DET
absel-1966	198	13	single	single	ADJ
absel-1966	198	14	ad	ad	NOUN
absel-1966	198	15	to	to	ADP
absel-1966	198	16	other	other	ADJ
absel-1966	198	17	ads	ad	NOUN
absel-1966	198	18	in	in	ADP
absel-1966	198	19	the	the	DET
absel-1966	198	20	same	same	ADJ
absel-1966	198	21	campaign	campaign	NOUN
absel-1966	198	22	.	.	PUNCT
absel-1966	199	1	exhibit	exhibit	NOUN
absel-1966	199	2	5	5	NUM
absel-1966	199	3	illustrates	illustrate	VERB
absel-1966	199	4	how	how	SCONJ
absel-1966	199	5	these	these	DET
absel-1966	199	6	guidelines	guideline	NOUN
absel-1966	199	7	might	might	AUX
absel-1966	199	8	be	be	AUX
absel-1966	199	9	incorporated	incorporate	VERB
absel-1966	199	10	into	into	ADP
absel-1966	199	11	a	a	DET
absel-1966	199	12	creative	creative	ADJ
absel-1966	199	13	strategy	strategy	NOUN
absel-1966	199	14	statement	statement	NOUN
absel-1966	199	15	for	for	ADP
absel-1966	199	16	the	the	DET
absel-1966	199	17	macintosh	macintosh	PROPN
absel-1966	199	18	computer	computer	NOUN
absel-1966	199	19	.	.	PUNCT
absel-1966	200	1	assignment	assignment	NOUN
absel-1966	200	2	#	#	SYM
absel-1966	200	3	5	5	NUM
absel-1966	200	4	:	:	PUNCT
absel-1966	200	5	creative	creative	ADJ
absel-1966	200	6	execution	execution	NOUN
absel-1966	200	7	assignment	assignment	NOUN
absel-1966	200	8	the	the	DET
absel-1966	200	9	fifth	fifth	ADJ
absel-1966	200	10	assignment	assignment	NOUN
absel-1966	200	11	requires	require	VERB
absel-1966	200	12	students	student	NOUN
absel-1966	200	13	to	to	PART
absel-1966	200	14	execute	execute	VERB
absel-1966	200	15	a	a	DET
absel-1966	200	16	creative	creative	ADJ
absel-1966	200	17	strategy	strategy	NOUN
absel-1966	200	18	in	in	ADP
absel-1966	200	19	two	two	NUM
absel-1966	200	20	different	different	ADJ
absel-1966	200	21	media	medium	NOUN
absel-1966	200	22	.	.	PUNCT
absel-1966	201	1	this	this	PRON
absel-1966	201	2	puts	put	VERB
absel-1966	201	3	them	they	PRON
absel-1966	201	4	to	to	ADP
absel-1966	201	5	the	the	DET
absel-1966	201	6	actual	actual	ADJ
absel-1966	201	7	test	test	NOUN
absel-1966	201	8	of	of	ADP
absel-1966	201	9	integrating	integrate	VERB
absel-1966	201	10	theory	theory	NOUN
absel-1966	201	11	with	with	ADP
absel-1966	201	12	practice	practice	NOUN
absel-1966	201	13	.	.	PUNCT
absel-1966	202	1	strategy	strategy	NOUN
absel-1966	202	2	is	be	AUX
absel-1966	202	3	an	an	DET
absel-1966	202	4	abstraction	abstraction	NOUN
absel-1966	202	5	,	,	PUNCT
absel-1966	202	6	but	but	CCONJ
absel-1966	202	7	this	this	DET
absel-1966	202	8	assignment	assignment	NOUN
absel-1966	202	9	requires	require	VERB
absel-1966	202	10	the	the	DET
absel-1966	202	11	actual	actual	ADJ
absel-1966	202	12	layout	layout	NOUN
absel-1966	202	13	and	and	CCONJ
absel-1966	202	14	copy	copy	NOUN
absel-1966	202	15	of	of	ADP
absel-1966	202	16	an	an	DET
absel-1966	202	17	ad	ad	NOUN
absel-1966	202	18	.	.	PUNCT
absel-1966	203	1	assignment	assignment	NOUN
absel-1966	203	2	#	#	SYM
absel-1966	203	3	6	6	NUM
absel-1966	203	4	:	:	PUNCT
absel-1966	203	5	media	medium	NOUN
absel-1966	203	6	assignment	assignment	NOUN
absel-1966	203	7	the	the	DET
absel-1966	203	8	sixth	sixth	ADJ
absel-1966	203	9	assignment	assignment	NOUN
absel-1966	203	10	is	be	AUX
absel-1966	203	11	built	build	VERB
absel-1966	203	12	around	around	ADP
absel-1966	203	13	the	the	DET
absel-1966	203	14	simple	simple	ADJ
absel-1966	203	15	notion	notion	NOUN
absel-1966	203	16	of	of	ADP
absel-1966	203	17	media	medium	NOUN
absel-1966	203	18	cost	cost	NOUN
absel-1966	203	19	efficiency	efficiency	NOUN
absel-1966	203	20	.	.	PUNCT
absel-1966	204	1	using	use	VERB
absel-1966	204	2	media	medium	NOUN
absel-1966	204	3	exposure	exposure	NOUN
absel-1966	204	4	,	,	PUNCT
absel-1966	204	5	cost	cost	NOUN
absel-1966	204	6	,	,	PUNCT
absel-1966	204	7	and	and	CCONJ
absel-1966	204	8	exposure	exposure	NOUN
absel-1966	204	9	effectiveness	effectiveness	NOUN
absel-1966	204	10	data	datum	NOUN
absel-1966	204	11	that	that	PRON
absel-1966	204	12	i	i	PRON
absel-1966	204	13	provide	provide	VERB
absel-1966	204	14	for	for	ADP
absel-1966	204	15	product	product	NOUN
absel-1966	204	16	users	user	NOUN
absel-1966	204	17	(	(	PUNCT
absel-1966	204	18	owners	owner	NOUN
absel-1966	204	19	of	of	ADP
absel-1966	204	20	personal	personal	ADJ
absel-1966	204	21	or	or	CCONJ
absel-1966	204	22	home	home	NOUN
absel-1966	204	23	computers	computer	NOUN
absel-1966	204	24	,	,	PUNCT
absel-1966	204	25	in	in	ADP
absel-1966	204	26	our	our	PRON
absel-1966	204	27	example	example	NOUN
absel-1966	204	28	)	)	PUNCT
absel-1966	204	29	,	,	PUNCT
absel-1966	204	30	the	the	DET
absel-1966	204	31	assignment	assignment	NOUN
absel-1966	204	32	asks	ask	VERB
absel-1966	204	33	students	student	NOUN
absel-1966	204	34	to	to	PART
absel-1966	204	35	answer	answer	VERB
absel-1966	204	36	a	a	DET
absel-1966	204	37	series	series	NOUN
absel-1966	204	38	of	of	ADP
absel-1966	204	39	questions	question	NOUN
absel-1966	204	40	regarding	regard	VERB
absel-1966	204	41	alternative	alternative	ADJ
absel-1966	204	42	media	medium	NOUN
absel-1966	204	43	plans	plan	NOUN
absel-1966	204	44	.	.	PUNCT
absel-1966	205	1	assignment	assignment	NOUN
absel-1966	205	2	#	#	SYM
absel-1966	205	3	7	7	NUM
absel-1966	205	4	:	:	PUNCT
absel-1966	205	5	budget	budget	NOUN
absel-1966	205	6	assignment	assignment	NOUN
absel-1966	205	7	in	in	ADP
absel-1966	205	8	preparation	preparation	NOUN
absel-1966	205	9	for	for	ADP
absel-1966	205	10	the	the	DET
absel-1966	205	11	seventh	seventh	ADJ
absel-1966	205	12	and	and	CCONJ
absel-1966	205	13	last	last	ADJ
absel-1966	205	14	assignment	assignment	NOUN
absel-1966	205	15	,	,	PUNCT
absel-1966	205	16	we	we	PRON
absel-1966	205	17	discuss	discuss	VERB
absel-1966	205	18	the	the	DET
absel-1966	205	19	assumptions	assumption	NOUN
absel-1966	205	20	behind	behind	ADP
absel-1966	205	21	different	different	ADJ
absel-1966	205	22	budgeting	budgeting	NOUN
absel-1966	205	23	models	model	NOUN
absel-1966	205	24	.	.	PUNCT
absel-1966	206	1	the	the	DET
absel-1966	206	2	students	student	NOUN
absel-1966	206	3	are	be	AUX
absel-1966	206	4	given	give	VERB
absel-1966	206	5	data	datum	NOUN
absel-1966	206	6	and	and	CCONJ
absel-1966	206	7	asked	ask	VERB
absel-1966	206	8	to	to	PART
absel-1966	206	9	prepare	prepare	VERB
absel-1966	206	10	actual	actual	ADJ
absel-1966	206	11	budgets	budget	NOUN
absel-1966	206	12	according	accord	VERB
absel-1966	206	13	to	to	ADP
absel-1966	206	14	the	the	DET
absel-1966	206	15	various	various	ADJ
absel-1966	206	16	models	model	NOUN
absel-1966	206	17	.	.	PUNCT
absel-1966	207	1	references	reference	NOUN
absel-1966	207	2	1	1	NUM
absel-1966	207	3	.	.	PUNCT
absel-1966	208	1	david	david	PROPN
absel-1966	208	2	a.	a.	PROPN
absel-1966	208	3	aaker	aaker	PROPN
absel-1966	208	4	and	and	CCONJ
absel-1966	208	5	john	john	PROPN
absel-1966	208	6	g.	g.	PROPN
absel-1966	208	7	myers	myers	PROPN
absel-1966	208	8	.	.	PUNCT
absel-1966	209	1	advertising	advertising	NOUN
absel-1966	209	2	management	management	NOUN
absel-1966	209	3	(	(	PUNCT
absel-1966	209	4	englewood	englewood	PROPN
absel-1966	209	5	cliffs	cliffs	PROPN
absel-1966	209	6	,	,	PUNCT
absel-1966	209	7	nj	nj	PROPN
absel-1966	209	8	:	:	PUNCT
absel-1966	209	9	prentice	prentice	NOUN
absel-1966	209	10	-	-	PUNCT
absel-1966	209	11	hall	hall	NOUN
absel-1966	209	12	)	)	PUNCT
absel-1966	209	13	.	.	PUNCT
absel-1966	210	1	2	2	X
absel-1966	210	2	.	.	X
absel-1966	210	3	russell	russell	PROPN
absel-1966	210	4	h.	h.	PROPN
absel-1966	210	5	colley	colley	PROPN
absel-1966	210	6	.	.	PUNCT
absel-1966	211	1	defining	define	VERB
absel-1966	211	2	advertising	advertising	NOUN
absel-1966	211	3	goals	goal	NOUN
absel-1966	211	4	for	for	ADP
absel-1966	211	5	measured	measured	ADJ
absel-1966	211	6	advertising	advertising	NOUN
absel-1966	211	7	results	result	NOUN
absel-1966	211	8	(	(	PUNCT
absel-1966	211	9	new	new	PROPN
absel-1966	211	10	york	york	PROPN
absel-1966	211	11	:	:	PUNCT
absel-1966	211	12	association	association	NOUN
absel-1966	211	13	of	of	ADP
absel-1966	211	14	national	national	ADJ
absel-1966	211	15	advertisers	advertiser	NOUN
absel-1966	211	16	,	,	PUNCT
absel-1966	211	17	1961	1961	NUM
absel-1966	211	18	)	)	PUNCT
absel-1966	211	19	.	.	PUNCT
absel-1966	212	1	3	3	X
absel-1966	212	2	.	.	X
absel-1966	212	3	otto	otto	PROPN
absel-1966	212	4	kleppner	kleppner	PROPN
absel-1966	212	5	.	.	PUNCT
absel-1966	212	6	advertising	advertising	NOUN
absel-1966	212	7	procedure	procedure	NOUN
absel-1966	212	8	(	(	PUNCT
absel-1966	212	9	englewood	englewood	PROPN
absel-1966	212	10	cliffs	cliffs	PROPN
absel-1966	212	11	,	,	PUNCT
absel-1966	212	12	nj	nj	PROPN
absel-1966	212	13	:	:	PUNCT
absel-1966	212	14	prentice	prentice	NOUN
absel-1966	212	15	-	-	PUNCT
absel-1966	212	16	hall	hall	NOUN
absel-1966	212	17	,	,	PUNCT
absel-1966	212	18	1925	1925	NUM
absel-1966	212	19	)	)	PUNCT
absel-1966	212	20	.	.	PUNCT
absel-1966	213	1	4	4	X
absel-1966	213	2	.	.	X
absel-1966	213	3	benjamin	benjamin	PROPN
absel-1966	213	4	lipstein	lipstein	PROPN
absel-1966	213	5	and	and	CCONJ
absel-1966	213	6	william	william	PROPN
absel-1966	213	7	j	j	PROPN
absel-1966	213	8	mcguire	mcguire	PROPN
absel-1966	213	9	.	.	PUNCT
absel-1966	214	1	evaluating	evaluate	VERB
absel-1966	214	2	advertising	advertising	NOUN
absel-1966	214	3	(	(	PUNCT
absel-1966	214	4	new	new	PROPN
absel-1966	214	5	york	york	PROPN
absel-1966	214	6	:	:	PUNCT
absel-1966	214	7	advertising	advertising	NOUN
absel-1966	214	8	research	research	NOUN
absel-1966	214	9	foundation	foundation	NOUN
absel-1966	214	10	,	,	PUNCT
absel-1966	214	11	1979	1979	NUM
absel-1966	214	12	)	)	PUNCT
absel-1966	214	13	.	.	PUNCT
absel-1966	215	1	5	5	X
absel-1966	215	2	.	.	X
absel-1966	215	3	william	william	PROPN
absel-1966	215	4	j.	j.	PROPN
absel-1966	215	5	mcguire	mcguire	PROPN
absel-1966	215	6	.	.	PUNCT
absel-1966	216	1	“	"	PUNCT
absel-1966	216	2	an	an	DET
absel-1966	216	3	integrative	integrative	ADJ
absel-1966	216	4	model	model	NOUN
absel-1966	216	5	of	of	ADP
absel-1966	216	6	advertising	advertising	NOUN
absel-1966	216	7	effectiveness	effectiveness	NOUN
absel-1966	216	8	”	"	PUNCT
absel-1966	216	9	in	in	ADP
absel-1966	216	10	harry	harry	PROPN
absel-1966	216	11	c.	c.	PROPN
absel-1966	216	12	davis	davis	PROPN
absel-1966	216	13	and	and	CCONJ
absel-1966	216	14	alvin	alvin	PROPN
absel-1966	216	15	silk	silk	PROPN
absel-1966	216	16	(	(	PUNCT
absel-1966	216	17	eds	eds	PROPN
absel-1966	216	18	.	.	PUNCT
absel-1966	216	19	)	)	PUNCT
absel-1966	217	1	behavior	behavior	NOUN
absel-1966	217	2	and	and	CCONJ
absel-1966	217	3	management	management	NOUN
absel-1966	217	4	science	science	NOUN
absel-1966	217	5	in	in	ADP
absel-1966	217	6	advertising	advertising	NOUN
absel-1966	217	7	(	(	PUNCT
absel-1966	217	8	new	new	PROPN
absel-1966	217	9	york	york	PROPN
absel-1966	217	10	:	:	PUNCT
absel-1966	217	11	ronald	ronald	PROPN
absel-1966	217	12	press	press	PROPN
absel-1966	217	13	,	,	PUNCT
absel-1966	217	14	1978	1978	NUM
absel-1966	217	15	)	)	PUNCT
absel-1966	217	16	6	6	NUM
absel-1966	217	17	.	.	X
absel-1966	217	18	ray	ray	PROPN
absel-1966	217	19	,	,	PUNCT
absel-1966	217	20	michael	michael	PROPN
absel-1966	217	21	l.	l.	PROPN
absel-1966	217	22	advertising	advertising	PROPN
absel-1966	217	23	and	and	CCONJ
absel-1966	217	24	communication	communication	NOUN
absel-1966	217	25	management	management	NOUN
absel-1966	217	26	(	(	PUNCT
absel-1966	217	27	englewood	englewood	PROPN
absel-1966	217	28	cliffs	cliffs	PROPN
absel-1966	217	29	,	,	PUNCT
absel-1966	217	30	nj	nj	PROPN
absel-1966	217	31	:	:	PUNCT
absel-1966	217	32	prentice	prentice	NOUN
absel-1966	217	33	-	-	PUNCT
absel-1966	217	34	hall	hall	NOUN
absel-1966	217	35	)	)	PUNCT
absel-1966	217	36	.	.	PUNCT
absel-1966	218	1	7	7	X
absel-1966	218	2	.	.	X
absel-1966	218	3	richard	richard	PROPN
absel-1966	218	4	vaughn	vaughn	PROPN
absel-1966	218	5	.	.	PUNCT
absel-1966	219	1	“	"	PUNCT
absel-1966	219	2	how	how	SCONJ
absel-1966	219	3	advertising	advertising	NOUN
absel-1966	219	4	works	work	VERB
absel-1966	219	5	:	:	PUNCT
absel-1966	219	6	a	a	DET
absel-1966	219	7	planning	planning	NOUN
absel-1966	219	8	model	model	NOUN
absel-1966	219	9	.	.	PUNCT
absel-1966	219	10	”	"	PUNCT
absel-1966	220	1	journal	journal	NOUN
absel-1966	220	2	of	of	ADP
absel-1966	220	3	advertising	advertising	NOUN
absel-1966	220	4	research	research	NOUN
absel-1966	220	5	20:5	20:5	NUM
absel-1966	220	6	(	(	PUNCT
absel-1966	220	7	october	october	PROPN
absel-1966	220	8	1980	1980	NUM
absel-1966	220	9	)	)	PUNCT
absel-1966	220	10	,	,	PUNCT
absel-1966	220	11	pp	pp	ADP
absel-1966	220	12	.	.	PUNCT
absel-1966	221	1	27	27	NUM
absel-1966	221	2	-	-	SYM
absel-1966	221	3	33	33	NUM
absel-1966	221	4	.	.	PUNCT
absel-1966	221	5	table	table	NOUN
absel-1966	221	6	of	of	ADP
absel-1966	221	7	contents	content	NOUN
absel-1966	221	8	volume	volume	NOUN
absel-1966	221	9	14	14	NUM
absel-1966	221	10	,	,	PUNCT
absel-1966	221	11	1987	1987	NUM
absel-1966	221	12	simulation	simulation	NOUN
absel-1966	221	13	gaming	gaming	NOUN
absel-1966	221	14	as	as	ADP
absel-1966	221	15	an	an	DET
absel-1966	221	16	experimental	experimental	ADJ
absel-1966	221	17	context	context	NOUN
absel-1966	221	18	for	for	ADP
absel-1966	221	19	the	the	DET
absel-1966	221	20	study	study	NOUN
absel-1966	221	21	of	of	ADP
absel-1966	221	22	multicriteria	multicriteria	PROPN
absel-1966	221	23	decision	decision	NOUN
absel-1966	221	24	making	make	VERB
absel-1966	221	25	how	how	SCONJ
absel-1966	221	26	to	to	PART
absel-1966	221	27	multiply	multiply	VERB
absel-1966	221	28	your	your	PRON
absel-1966	221	29	management	management	NOUN
absel-1966	221	30	game	game	NOUN
absel-1966	221	31	grading	grade	VERB
absel-1966	221	32	the	the	DET
absel-1966	221	33	personnel	personnel	NOUN
absel-1966	221	34	in	in	ADP
absel-1966	221	35	-	-	PUNCT
absel-1966	221	36	basket	basket	NOUN
absel-1966	221	37	exercise	exercise	NOUN
absel-1966	221	38	simulation	simulation	NOUN
absel-1966	221	39	:	:	PUNCT
absel-1966	221	40	the	the	DET
absel-1966	221	41	players	player	NOUN
absel-1966	221	42	™	™	AUX
absel-1966	221	43	perspective	perspective	VERB
absel-1966	221	44	the	the	DET
absel-1966	221	45	acute	acute	ADJ
absel-1966	221	46	susceptibility	susceptibility	NOUN
absel-1966	221	47	of	of	ADP
absel-1966	221	48	nominal	nominal	ADJ
absel-1966	221	49	grouping	grouping	NOUN
absel-1966	221	50	to	to	ADP
absel-1966	221	51	negativity	negativity	NOUN
absel-1966	221	52	the	the	DET
absel-1966	221	53	relative	relative	ADJ
absel-1966	221	54	value	value	NOUN
absel-1966	221	55	of	of	ADP
absel-1966	221	56	the	the	DET
absel-1966	221	57	national	national	ADJ
absel-1966	221	58	absel	absel	ADJ
absel-1966	221	59	meetings	meeting	NOUN
absel-1966	221	60	:	:	PUNCT
absel-1966	221	61	an	an	DET
absel-1966	221	62	analysis	analysis	NOUN
absel-1966	221	63	of	of	ADP
absel-1966	221	64	perceptions	perception	NOUN
absel-1966	221	65	by	by	ADP
absel-1966	221	66	faculty	faculty	NOUN
absel-1966	221	67	and	and	CCONJ
absel-1966	221	68	deans	dean	NOUN
absel-1966	221	69	a	a	DET
absel-1966	221	70	survey	survey	NOUN
absel-1966	221	71	of	of	ADP
absel-1966	221	72	behavioral	behavioral	ADJ
absel-1966	221	73	labs	lab	NOUN
absel-1966	221	74	used	use	VERB
absel-1966	221	75	by	by	ADP
absel-1966	221	76	american	american	PROPN
absel-1966	221	77	business	business	PROPN
absel-1966	221	78	schools	school	NOUN
absel-1966	221	79	a	a	DET
absel-1966	221	80	structured	structure	VERB
absel-1966	221	81	framework	framework	NOUN
absel-1966	221	82	for	for	ADP
absel-1966	221	83	applying	apply	VERB
absel-1966	221	84	conceptual	conceptual	ADJ
absel-1966	221	85	models	model	NOUN
absel-1966	221	86	to	to	PART
absel-1966	221	87	problem	problem	VERB
absel-1966	221	88	analysis	analysis	NOUN
absel-1966	221	89	:	:	PUNCT
absel-1966	221	90	hardening	harden	VERB
absel-1966	221	91	up	up	ADP
absel-1966	221	92	an	an	DET
absel-1966	221	93	expert	expert	NOUN
absel-1966	221	94	system	system	NOUN
absel-1966	221	95	approach	approach	NOUN
absel-1966	221	96	for	for	ADP
absel-1966	221	97	teaching	teach	VERB
absel-1966	221	98	marketing	marketing	NOUN
absel-1966	221	99	case	case	NOUN
absel-1966	221	100	analysis	analysis	NOUN
absel-1966	221	101	from	from	ADP
absel-1966	221	102	theory	theory	NOUN
absel-1966	221	103	to	to	ADP
absel-1966	221	104	practice	practice	VERB
absel-1966	221	105	:	:	PUNCT
absel-1966	221	106	a	a	DET
absel-1966	221	107	model	model	NOUN
absel-1966	221	108	for	for	ADP
absel-1966	221	109	teaching	teaching	NOUN
absel-1966	221	110	beginning	begin	VERB
absel-1966	221	111	advertising	advertise	VERB
absel-1966	221	112	the	the	DET
absel-1966	221	113	use	use	NOUN
absel-1966	221	114	of	of	ADP
absel-1966	221	115	a	a	DET
absel-1966	221	116	simple	simple	ADJ
absel-1966	221	117	forecasting	forecasting	NOUN
absel-1966	221	118	technique	technique	NOUN
absel-1966	221	119	during	during	ADP
absel-1966	221	120	an	an	DET
absel-1966	221	121	interactive	interactive	ADJ
absel-1966	221	122	computerized	computerized	ADJ
absel-1966	221	123	business	business	NOUN
absel-1966	221	124	game	game	NOUN
absel-1966	221	125	an	an	DET
absel-1966	221	126	investigation	investigation	NOUN
absel-1966	221	127	of	of	ADP
absel-1966	221	128	the	the	DET
absel-1966	221	129	relationship	relationship	NOUN
absel-1966	221	130	between	between	ADP
absel-1966	221	131	formal	formal	ADJ
absel-1966	221	132	planning	planning	NOUN
absel-1966	221	133	and	and	CCONJ
absel-1966	221	134	simulation	simulation	NOUN
absel-1966	221	135	team	team	NOUN
absel-1966	221	136	performance	performance	NOUN
absel-1966	221	137	and	and	CCONJ
absel-1966	221	138	satisfaction	satisfaction	VERB
absel-1966	221	139	the	the	DET
absel-1966	221	140	exponential	exponential	ADJ
absel-1966	221	141	logarithm	logarithm	NOUN
absel-1966	221	142	as	as	ADP
absel-1966	221	143	an	an	DET
absel-1966	221	144	algorithm	algorithm	NOUN
absel-1966	221	145	for	for	ADP
absel-1966	221	146	business	business	NOUN
absel-1966	221	147	simulations	simulation	NOUN
absel-1966	221	148	learning	learn	VERB
absel-1966	221	149	macroeconomic	macroeconomic	ADJ
absel-1966	221	150	theory	theory	NOUN
absel-1966	221	151	and	and	CCONJ
absel-1966	221	152	policy	policy	NOUN
absel-1966	221	153	analysis	analysis	NOUN
absel-1966	221	154	via	via	ADP
absel-1966	221	155	microcomputer	microcomputer	NOUN
absel-1966	221	156	simulation	simulation	NOUN
absel-1966	221	157	laptop	laptop	NOUN
absel-1966	221	158	:	:	PUNCT
absel-1966	221	159	a	a	DET
absel-1966	221	160	principles	principle	NOUN
absel-1966	221	161	of	of	ADP
absel-1966	221	162	marketing	marketing	NOUN
absel-1966	221	163	simulation	simulation	NOUN
absel-1966	221	164	teaching	teach	VERB
absel-1966	221	165	about	about	ADP
absel-1966	221	166	sampling	sample	VERB
absel-1966	221	167	in	in	ADP
absel-1966	221	168	a	a	DET
absel-1966	221	169	marketing	marketing	NOUN
absel-1966	221	170	research	research	NOUN
absel-1966	221	171	class	class	NOUN
absel-1966	221	172	integrating	integrating	NOUN
absel-1966	221	173	decision	decision	NOUN
absel-1966	221	174	support	support	NOUN
absel-1966	221	175	systems	system	NOUN
absel-1966	221	176	and	and	CCONJ
absel-1966	221	177	business	business	NOUN
absel-1966	221	178	games	game	NOUN
absel-1966	221	179	demand	demand	NOUN
absel-1966	221	180	generation	generation	NOUN
absel-1966	221	181	in	in	ADP
absel-1966	221	182	a	a	DET
absel-1966	221	183	service	service	NOUN
absel-1966	221	184	industry	industry	NOUN
absel-1966	221	185	simulation	simulation	NOUN
absel-1966	221	186	:	:	PUNCT
absel-1966	221	187	an	an	DET
absel-1966	221	188	algorithmic	algorithmic	ADJ
absel-1966	221	189	paradox	paradox	ADJ
absel-1966	221	190	absel	absel	NOUN
absel-1966	221	191	at	at	ADP
absel-1966	221	192	a	a	DET
absel-1966	221	193	crossroads	crossroad	NOUN
absel-1966	221	194	?	?	PUNCT
absel-1966	222	1	research	research	NOUN
absel-1966	222	2	on	on	ADP
absel-1966	222	3	predicting	predict	VERB
absel-1966	222	4	performance	performance	NOUN
absel-1966	222	5	in	in	ADP
absel-1966	222	6	the	the	DET
absel-1966	222	7	simulation	simulation	NOUN
absel-1966	222	8	an	an	DET
absel-1966	222	9	expert	expert	NOUN
absel-1966	222	10	system	system	NOUN
absel-1966	222	11	for	for	ADP
absel-1966	222	12	financial	financial	ADJ
absel-1966	222	13	planners	planner	NOUN
absel-1966	222	14	"	"	PUNCT
absel-1966	222	15	developing	develop	VERB
absel-1966	222	16	various	various	ADJ
absel-1966	222	17	student	student	NOUN
absel-1966	222	18	learning	learn	VERB
absel-1966	222	19	abilities	ability	NOUN
absel-1966	222	20	via	via	ADP
absel-1966	222	21	writing	writing	NOUN
absel-1966	222	22	,	,	PUNCT
absel-1966	222	23	the	the	DET
absel-1966	222	24	stock	stock	NOUN
absel-1966	222	25	market	market	NOUN
absel-1966	222	26	game	game	NOUN
absel-1966	222	27	,	,	PUNCT
absel-1966	222	28	and	and	CCONJ
absel-1966	222	29	modified	modified	ADJ
absel-1966	222	30	marketplace	marketplace	NOUN
absel-1966	222	31	game	game	NOUN
absel-1966	222	32	in	in	ADP
absel-1966	222	33	beginning	begin	VERB
absel-1966	222	34	macroeconomics	macroeconomic	NOUN
absel-1966	222	35	"	"	PUNCT
absel-1966	222	36	professional	professional	ADJ
absel-1966	222	37	activity	activity	NOUN
absel-1966	222	38	reports	report	NOUN
absel-1966	222	39	:	:	PUNCT
absel-1966	222	40	getting	get	VERB
absel-1966	222	41	back	back	ADV
absel-1966	222	42	to	to	ADP
absel-1966	222	43	basics	basic	NOUN
absel-1966	222	44	œ	œ	PROPN
absel-1966	222	45	a	a	DET
absel-1966	222	46	preliminary	preliminary	ADJ
absel-1966	222	47	investigation	investigation	NOUN
absel-1966	222	48	"	"	PUNCT
absel-1966	222	49	a	a	DET
absel-1966	222	50	comparison	comparison	NOUN
absel-1966	222	51	of	of	ADP
absel-1966	222	52	performance	performance	NOUN
absel-1966	222	53	,	,	PUNCT
absel-1966	222	54	attitudes	attitude	NOUN
absel-1966	222	55	,	,	PUNCT
absel-1966	222	56	and	and	CCONJ
absel-1966	222	57	behaviors	behavior	NOUN
absel-1966	222	58	of	of	ADP
absel-1966	222	59	mba	mba	NOUN
absel-1966	222	60	and	and	CCONJ
absel-1966	222	61	bba	bba	NOUN
absel-1966	222	62	students	student	NOUN
absel-1966	222	63	in	in	ADP
absel-1966	222	64	a	a	DET
absel-1966	222	65	simulation	simulation	NOUN
absel-1966	222	66	environment	environment	NOUN
absel-1966	222	67	:	:	PUNCT
absel-1966	222	68	a	a	DET
absel-1966	222	69	preliminary	preliminary	ADJ
absel-1966	222	70	investigation	investigation	NOUN
absel-1966	222	71	"	"	PUNCT
absel-1966	222	72	decision	decision	NOUN
absel-1966	222	73	styles	style	NOUN
absel-1966	222	74	and	and	CCONJ
absel-1966	222	75	student	student	NOUN
absel-1966	222	76	simulation	simulation	NOUN
absel-1966	222	77	performance	performance	NOUN
absel-1966	222	78	:	:	PUNCT
absel-1966	222	79	a	a	DET
absel-1966	222	80	replication	replication	NOUN
absel-1966	222	81	personal	personal	ADJ
absel-1966	222	82	power	power	NOUN
absel-1966	222	83	strategies	strategy	NOUN
absel-1966	222	84	:	:	PUNCT
absel-1966	222	85	an	an	DET
absel-1966	222	86	experiential	experiential	ADJ
absel-1966	222	87	exercise	exercise	NOUN
absel-1966	222	88	ltl	ltl	PROPN
absel-1966	223	1	i	i	PRON
absel-1966	223	2	:	:	PUNCT
absel-1966	223	3	a	a	DET
absel-1966	223	4	trucking	trucking	NOUN
absel-1966	223	5	simulation	simulation	NOUN
absel-1966	223	6	game	game	NOUN
absel-1966	223	7	total	total	NOUN
absel-1966	223	8	enterprise	enterprise	NOUN
absel-1966	223	9	business	business	NOUN
absel-1966	223	10	games	game	NOUN
absel-1966	223	11	:	:	PUNCT
absel-1966	223	12	an	an	DET
absel-1966	223	13	evaluation	evaluation	NOUN
absel-1966	223	14	can	can	AUX
absel-1966	223	15	the	the	DET
absel-1966	223	16	skill	skill	NOUN
absel-1966	223	17	of	of	ADP
absel-1966	223	18	management	management	NOUN
absel-1966	223	19	be	be	AUX
absel-1966	223	20	taught	teach	VERB
absel-1966	223	21	?	?	PUNCT
absel-1966	224	1	developing	develop	VERB
absel-1966	224	2	critical	critical	ADJ
absel-1966	224	3	thinking	thinking	NOUN
absel-1966	224	4	and	and	CCONJ
absel-1966	224	5	effective	effective	ADJ
absel-1966	224	6	communication	communication	NOUN
absel-1966	224	7	meaningful	meaningful	ADJ
absel-1966	224	8	notebooks	notebook	NOUN
absel-1966	224	9	and	and	CCONJ
absel-1966	224	10	enhanced	enhance	VERB
absel-1966	224	11	learning	learning	NOUN
absel-1966	224	12	using	use	VERB
absel-1966	224	13	a	a	DET
absel-1966	224	14	totally	totally	ADV
absel-1966	224	15	menu	menu	NOUN
absel-1966	224	16	-	-	PUNCT
absel-1966	224	17	driven	drive	VERB
absel-1966	224	18	data	datum	NOUN
absel-1966	224	19	base	base	NOUN
absel-1966	224	20	and	and	CCONJ
absel-1966	224	21	decision	decision	NOUN
absel-1966	224	22	support	support	NOUN
absel-1966	224	23	(	(	PUNCT
absel-1966	224	24	dss	dss	NOUN
absel-1966	224	25	)	)	PUNCT
absel-1966	224	26	program	program	NOUN
absel-1966	224	27	using	use	VERB
absel-1966	224	28	a	a	DET
absel-1966	224	29	computerized	computerized	ADJ
absel-1966	224	30	menu	menu	NOUN
absel-1966	224	31	-	-	PUNCT
absel-1966	224	32	driven	drive	VERB
absel-1966	224	33	data	datum	NOUN
absel-1966	224	34	entry	entry	NOUN
absel-1966	224	35	and	and	CCONJ
absel-1966	224	36	fiwhat	fiwhat	PROPN
absel-1966	224	37	-	-	PUNCT
absel-1966	224	38	iffl	iffl	NOUN
absel-1966	224	39	program	program	NOUN
absel-1966	224	40	as	as	ADP
absel-1966	224	41	a	a	DET
absel-1966	224	42	pedagogical	pedagogical	ADJ
absel-1966	224	43	enhancement	enhancement	NOUN
absel-1966	224	44	for	for	ADP
absel-1966	224	45	management	management	NOUN
absel-1966	224	46	simulation	simulation	NOUN
absel-1966	224	47	using	use	VERB
absel-1966	224	48	a	a	DET
absel-1966	224	49	joint	joint	ADJ
absel-1966	224	50	project	project	NOUN
absel-1966	224	51	involving	involve	VERB
absel-1966	224	52	mba	mba	NOUN
absel-1966	224	53	marketing	marketing	NOUN
absel-1966	224	54	management	management	NOUN
absel-1966	224	55	and	and	CCONJ
absel-1966	224	56	undergraduate	undergraduate	NOUN
absel-1966	224	57	marketing	marketing	NOUN
absel-1966	224	58	research	research	NOUN
absel-1966	224	59	students	student	NOUN
absel-1966	224	60	to	to	PART
absel-1966	224	61	teach	teach	VERB
absel-1966	224	62	marketing	marketing	NOUN
absel-1966	224	63	research	research	NOUN
absel-1966	224	64	testing	test	VERB
absel-1966	224	65	the	the	DET
absel-1966	224	66	page	page	NOUN
absel-1966	224	67	technique	technique	NOUN
absel-1966	224	68	:	:	PUNCT
absel-1966	224	69	results	result	NOUN
absel-1966	224	70	and	and	CCONJ
absel-1966	224	71	further	further	ADJ
absel-1966	224	72	developments	development	NOUN
absel-1966	224	73	a	a	DET
absel-1966	224	74	comparison	comparison	NOUN
absel-1966	224	75	of	of	ADP
absel-1966	224	76	student	student	NOUN
absel-1966	224	77	perceptions	perception	NOUN
absel-1966	224	78	with	with	ADP
absel-1966	224	79	accepted	accept	VERB
absel-1966	224	80	expectations	expectation	NOUN
absel-1966	224	81	for	for	ADP
absel-1966	224	82	business	business	NOUN
absel-1966	224	83	simulations	simulation	NOUN
absel-1966	224	84	"	"	PUNCT
absel-1966	224	85	conflict	conflict	NOUN
absel-1966	224	86	management	management	NOUN
absel-1966	224	87	in	in	ADP
absel-1966	224	88	action	action	NOUN
absel-1966	224	89	:	:	PUNCT
absel-1966	224	90	verbal	verbal	ADJ
absel-1966	224	91	strategies	strategy	NOUN
absel-1966	224	92	,	,	PUNCT
absel-1966	224	93	nonverbal	nonverbal	ADJ
absel-1966	224	94	behaviors	behavior	NOUN
absel-1966	224	95	and	and	CCONJ
absel-1966	224	96	conflict	conflict	NOUN
absel-1966	224	97	styles	style	NOUN
absel-1966	224	98	"	"	PUNCT
absel-1966	224	99	dramatic	dramatic	ADJ
absel-1966	224	100	monologues	monologue	NOUN
absel-1966	224	101	as	as	SCONJ
absel-1966	224	102	surrogates	surrogate	NOUN
absel-1966	224	103	for	for	ADP
absel-1966	224	104	experiential	experiential	ADJ
absel-1966	224	105	learning	learning	NOUN
absel-1966	224	106	influencing	influence	VERB
absel-1966	224	107	one	one	NUM
absel-1966	224	108	™	™	NOUN
absel-1966	224	109	s	s	NOUN
absel-1966	224	110	superior	superior	ADJ
absel-1966	224	111	:	:	PUNCT
absel-1966	224	112	an	an	DET
absel-1966	224	113	assessment	assessment	NOUN
absel-1966	224	114	and	and	CCONJ
absel-1966	224	115	exercise	exercise	VERB
absel-1966	224	116	personality	personality	NOUN
absel-1966	224	117	traits	trait	NOUN
absel-1966	224	118	and	and	CCONJ
absel-1966	224	119	organizational	organizational	ADJ
absel-1966	224	120	cultures	culture	NOUN
absel-1966	224	121	:	:	PUNCT
absel-1966	224	122	two	two	NUM
absel-1966	224	123	one	one	NUM
absel-1966	224	124	-	-	PUNCT
absel-1966	224	125	hour	hour	NOUN
absel-1966	224	126	experiential	experiential	ADJ
absel-1966	224	127	learning	learning	NOUN
absel-1966	224	128	exercises	exercise	NOUN
absel-1966	224	129	computype	computype	NOUN
absel-1966	224	130	:	:	PUNCT
absel-1966	224	131	a	a	DET
absel-1966	224	132	strategic	strategic	ADJ
absel-1966	224	133	marketing	marketing	NOUN
absel-1966	224	134	game	game	NOUN
absel-1966	224	135	open	open	ADJ
absel-1966	224	136	system	system	NOUN
absel-1966	224	137	simulations	simulation	NOUN
absel-1966	224	138	and	and	CCONJ
absel-1966	224	139	simulation	simulation	NOUN
absel-1966	224	140	based	base	VERB
absel-1966	224	141	research	research	NOUN
absel-1966	224	142	"	"	PUNCT
absel-1966	224	143	teaching	teach	VERB
absel-1966	224	144	forecasting	forecasting	NOUN
absel-1966	224	145	to	to	ADP
absel-1966	224	146	the	the	DET
absel-1966	224	147	masses	masse	NOUN
absel-1966	224	148	:	:	PUNCT
absel-1966	224	149	little	little	ADJ
absel-1966	224	150	decision	decision	NOUN
absel-1966	224	151	support	support	NOUN
absel-1966	224	152	training	training	NOUN
absel-1966	224	153	,	,	PUNCT
absel-1966	224	154	but	but	CCONJ
absel-1966	224	155	a	a	DET
absel-1966	224	156	lot	lot	NOUN
absel-1966	224	157	of	of	ADP
absel-1966	224	158	answers	answer	NOUN
absel-1966	224	159	"	"	PUNCT
absel-1966	224	160	goal	goal	NOUN
absel-1966	224	161	setting	setting	NOUN
absel-1966	224	162	and	and	CCONJ
absel-1966	224	163	performance	performance	NOUN
absel-1966	224	164	evaluation	evaluation	NOUN
absel-1966	224	165	with	with	ADP
absel-1966	224	166	different	different	ADJ
absel-1966	224	167	starting	starting	NOUN
absel-1966	224	168	positions	position	NOUN
absel-1966	224	169	œ	œ	PROPN
absel-1966	224	170	the	the	DET
absel-1966	224	171	modeling	model	VERB
absel-1966	224	172	dilemma	dilemma	NOUN
absel-1966	224	173	the	the	DET
absel-1966	224	174	gamesmanship	gamesmanship	NOUN
absel-1966	224	175	of	of	ADP
absel-1966	224	176	pricing	pricing	NOUN
absel-1966	224	177	:	:	PUNCT
absel-1966	224	178	building	build	VERB
absel-1966	224	179	pricing	pricing	NOUN
absel-1966	224	180	strategy	strategy	NOUN
absel-1966	224	181	skills	skill	NOUN
absel-1966	224	182	through	through	ADP
absel-1966	224	183	spreadsheet	spreadsheet	NOUN
absel-1966	224	184	modeling	modeling	NOUN
absel-1966	224	185	teaching	teach	VERB
absel-1966	224	186	mpr	mpr	PROPN
absel-1966	224	187	experientially	experientially	ADV
absel-1966	224	188	through	through	ADP
absel-1966	224	189	the	the	DET
absel-1966	224	190	use	use	NOUN
absel-1966	224	191	of	of	ADP
absel-1966	224	192	lotus	lotus	PROPN
absel-1966	224	193	1	1	NUM
absel-1966	224	194	-	-	SYM
absel-1966	224	195	2	2	NUM
absel-1966	224	196	-	-	SYM
absel-1966	224	197	3	3	NUM
absel-1966	224	198	business	business	NOUN
absel-1966	224	199	simulation	simulation	NOUN
absel-1966	224	200	through	through	ADP
absel-1966	224	201	activities	activity	NOUN
absel-1966	224	202	of	of	ADP
absel-1966	224	203	a	a	DET
absel-1966	224	204	manufacturing	manufacture	VERB
absel-1966	224	205	company	company	NOUN
absel-1966	224	206	simulated	simulate	VERB
absel-1966	224	207	stock	stock	NOUN
absel-1966	224	208	broker	broker	PROPN
absel-1966	224	209	teaching	teach	VERB
absel-1966	224	210	employee	employee	NOUN
absel-1966	224	211	counseling	counseling	NOUN
absel-1966	224	212	skills	skill	NOUN
absel-1966	224	213	to	to	ADP
absel-1966	224	214	management	management	NOUN
absel-1966	224	215	students	student	NOUN
absel-1966	224	216	:	:	PUNCT
absel-1966	224	217	a	a	DET
absel-1966	224	218	simulation	simulation	NOUN
absel-1966	224	219	airline	airline	NOUN
absel-1966	224	220	:	:	PUNCT
absel-1966	224	221	a	a	DET
absel-1966	224	222	strategic	strategic	ADJ
absel-1966	224	223	management	management	NOUN
absel-1966	224	224	simulation	simulation	NOUN
absel-1966	224	225	developing	develop	VERB
absel-1966	224	226	simulations	simulation	NOUN
absel-1966	224	227	and	and	CCONJ
absel-1966	224	228	experiential	experiential	ADJ
absel-1966	224	229	exercises	exercise	NOUN
absel-1966	224	230	on	on	ADP
absel-1966	224	231	the	the	DET
absel-1966	224	232	personal	personal	ADJ
absel-1966	224	233	computer	computer	NOUN
absel-1966	224	234	:	:	PUNCT
absel-1966	224	235	some	some	DET
absel-1966	224	236	critical	critical	ADJ
absel-1966	224	237	issues	issue	NOUN
absel-1966	224	238	a	a	DET
absel-1966	224	239	powerful	powerful	ADJ
absel-1966	224	240	tool	tool	NOUN
absel-1966	224	241	œ	œ	NOUN
absel-1966	224	242	for	for	ADP
absel-1966	224	243	what	what	PRON
absel-1966	224	244	?	?	PUNCT
absel-1966	225	1	an	an	DET
absel-1966	225	2	integrative	integrative	ADJ
absel-1966	225	3	systems	system	NOUN
absel-1966	225	4	approach	approach	NOUN
absel-1966	225	5	to	to	ADP
absel-1966	225	6	simulating	simulate	VERB
absel-1966	225	7	free	free	ADJ
absel-1966	225	8	enterprise	enterprise	NOUN
absel-1966	225	9	in	in	ADP
absel-1966	225	10	a	a	DET
absel-1966	225	11	small	small	ADJ
absel-1966	225	12	business	business	NOUN
absel-1966	225	13	course	course	NOUN
absel-1966	225	14	in	in	ADP
absel-1966	225	15	a	a	DET
absel-1966	225	16	business	business	NOUN
absel-1966	225	17	school	school	NOUN
absel-1966	225	18	profits	profit	NOUN
absel-1966	225	19	:	:	PUNCT
absel-1966	225	20	the	the	DET
absel-1966	225	21	false	false	ADJ
absel-1966	225	22	prophet	prophet	NOUN
absel-1966	225	23	the	the	DET
absel-1966	225	24	use	use	NOUN
absel-1966	225	25	of	of	ADP
absel-1966	225	26	expert	expert	NOUN
absel-1966	225	27	systems	system	NOUN
absel-1966	225	28	to	to	PART
absel-1966	225	29	develop	develop	VERB
absel-1966	225	30	strategic	strategic	ADJ
absel-1966	225	31	scenarios	scenario	NOUN
absel-1966	225	32	:	:	PUNCT
absel-1966	225	33	an	an	DET
absel-1966	225	34	experiment	experiment	NOUN
absel-1966	225	35	using	use	VERB
absel-1966	225	36	a	a	DET
absel-1966	225	37	simulated	simulated	ADJ
absel-1966	225	38	market	market	NOUN
absel-1966	225	39	environment	environment	NOUN
absel-1966	225	40	an	an	DET
absel-1966	225	41	interdisciplinary	interdisciplinary	ADJ
absel-1966	225	42	workshop	workshop	NOUN
absel-1966	225	43	:	:	PUNCT
absel-1966	225	44	spreadsheet	spreadsheet	NOUN
absel-1966	225	45	modeling	modeling	NOUN
absel-1966	225	46	and	and	CCONJ
absel-1966	225	47	case	case	NOUN
absel-1966	225	48	analysis	analysis	NOUN
absel-1966	225	49	techniques	technique	NOUN
absel-1966	225	50	for	for	ADP
absel-1966	225	51	beginning	begin	VERB
absel-1966	225	52	executive	executive	ADJ
absel-1966	225	53	mba	mba	NOUN
absel-1966	225	54	students	student	NOUN
absel-1966	225	55	an	an	DET
absel-1966	225	56	innovative	innovative	ADJ
absel-1966	225	57	approach	approach	NOUN
absel-1966	225	58	to	to	ADP
absel-1966	225	59	an	an	DET
absel-1966	225	60	o.	o.	PROPN
absel-1966	225	61	d.	d.	PROPN
absel-1966	225	62	class	class	PROPN
absel-1966	225	63	œ	œ	PROPN
absel-1966	225	64	the	the	DET
absel-1966	225	65	creative	creative	ADJ
absel-1966	225	66	interaction	interaction	NOUN
absel-1966	225	67	the	the	DET
absel-1966	225	68	application	application	NOUN
absel-1966	225	69	of	of	ADP
absel-1966	225	70	spreadsheet	spreadsheet	PROPN
absel-1966	225	71	software	software	PROPN
absel-1966	225	72	technology	technology	NOUN
absel-1966	225	73	to	to	PART
absel-1966	225	74	complete	complete	VERB
absel-1966	225	75	taxpayer	taxpayer	NOUN
absel-1966	225	76	elections	election	NOUN
absel-1966	225	77	experiential	experiential	ADJ
absel-1966	225	78	learning	learning	NOUN
absel-1966	225	79	as	as	ADP
absel-1966	225	80	the	the	DET
absel-1966	225	81	cornerstone	cornerstone	NOUN
absel-1966	225	82	of	of	ADP
absel-1966	225	83	an	an	DET
absel-1966	225	84	industry	industry	NOUN
absel-1966	225	85	management	management	NOUN
absel-1966	225	86	course	course	NOUN
absel-1966	225	87	"	"	PUNCT
absel-1966	225	88	identifying	identify	VERB
absel-1966	225	89	,	,	PUNCT
absel-1966	225	90	exercising	exercise	VERB
absel-1966	225	91	and	and	CCONJ
absel-1966	225	92	enhancing	enhance	VERB
absel-1966	225	93	right	right	ADJ
absel-1966	225	94	brain	brain	NOUN
absel-1966	225	95	skills	skill	NOUN
absel-1966	225	96	in	in	ADP
absel-1966	225	97	the	the	DET
absel-1966	225	98	business	business	NOUN
absel-1966	225	99	classroom	classroom	NOUN
absel-1966	225	100	"	"	PUNCT
absel-1966	225	101	utilizing	utilize	VERB
absel-1966	225	102	envisionary	envisionary	ADJ
absel-1966	225	103	technology	technology	NOUN
absel-1966	225	104	in	in	ADP
absel-1966	225	105	the	the	DET
absel-1966	225	106	business	business	NOUN
absel-1966	225	107	policy	policy	NOUN
absel-1966	225	108	course	course	NOUN
absel-1966	225	109	:	:	PUNCT
absel-1966	225	110	an	an	DET
absel-1966	225	111	experiential	experiential	ADJ
absel-1966	225	112	pedagogy	pedagogy	NOUN
absel-1966	225	113	business	business	NOUN
absel-1966	225	114	simulation	simulation	NOUN
absel-1966	225	115	in	in	ADP
absel-1966	225	116	the	the	DET
absel-1966	225	117	policy	policy	NOUN
absel-1966	225	118	course	course	NOUN
absel-1966	225	119	:	:	PUNCT
absel-1966	225	120	a	a	DET
absel-1966	225	121	survey	survey	NOUN
absel-1966	225	122	of	of	ADP
absel-1966	225	123	american	american	PROPN
absel-1966	225	124	assembly	assembly	PROPN
absel-1966	225	125	of	of	ADP
absel-1966	225	126	collegiate	collegiate	ADJ
absel-1966	225	127	schools	school	NOUN
absel-1966	225	128	of	of	ADP
absel-1966	225	129	business	business	NOUN
absel-1966	225	130	the	the	DET
absel-1966	225	131	moving	move	VERB
absel-1966	225	132	van	van	NOUN
absel-1966	225	133	:	:	PUNCT
absel-1966	225	134	vehicle	vehicle	NOUN
absel-1966	225	135	to	to	ADP
absel-1966	225	136	success	success	NOUN
absel-1966	225	137	of	of	ADP
absel-1966	225	138	disaster	disaster	NOUN
absel-1966	225	139	for	for	ADP
absel-1966	225	140	the	the	DET
absel-1966	225	141	two	two	NUM
absel-1966	225	142	-	-	PUNCT
absel-1966	225	143	gender	gender	NOUN
absel-1966	225	144	work	work	NOUN
absel-1966	225	145	force	force	NOUN
absel-1966	225	146	oil	oil	NOUN
absel-1966	225	147	and	and	CCONJ
absel-1966	225	148	gas	gas	NOUN
absel-1966	225	149	well	well	NOUN
absel-1966	225	150	investment	investment	NOUN
absel-1966	225	151	analysis	analysis	NOUN
absel-1966	225	152	using	use	VERB
absel-1966	225	153	the	the	DET
absel-1966	225	154	lotus	lotus	NOUN
absel-1966	225	155	1	1	NUM
absel-1966	225	156	-	-	SYM
absel-1966	225	157	2	2	NUM
absel-1966	225	158	-	-	SYM
absel-1966	225	159	3	3	NUM
absel-1966	225	160	decision	decision	NOUN
absel-1966	225	161	support	support	NOUN
absel-1966	225	162	system	system	NOUN
absel-1966	225	163	team	team	NOUN
absel-1966	225	164	cohesion	cohesion	NOUN
absel-1966	225	165	effects	effect	NOUN
absel-1966	225	166	on	on	ADP
absel-1966	225	167	business	business	NOUN
absel-1966	225	168	game	game	NOUN
absel-1966	225	169	performance	performance	NOUN