id	sid	tid	token	lemma	pos
absel-2093	1	1	customer	customer	NOUN
absel-2093	1	2	transaction	transaction	NOUN
absel-2093	1	3	costs	cost	NOUN
absel-2093	1	4	and	and	CCONJ
absel-2093	1	5	marketing	marketing	NOUN
absel-2093	1	6	simulations	simulation	NOUN
absel-2093	1	7	:	:	PUNCT
absel-2093	1	8	modeling	model	VERB
absel-2093	1	9	a	a	DET
absel-2093	1	10	new	new	ADJ
absel-2093	1	11	relationship	relationship	NOUN
absel-2093	1	12	marketing	marketing	NOUN
absel-2093	1	13	approach	approach	NOUN
absel-2093	1	14	page	page	NOUN
absel-2093	1	15	36	36	NUM
absel-2093	1	16	developments	development	NOUN
absel-2093	1	17	in	in	ADP
absel-2093	1	18	business	business	NOUN
absel-2093	1	19	simulation	simulation	NOUN
absel-2093	1	20	and	and	CCONJ
absel-2093	1	21	experiential	experiential	ADJ
absel-2093	1	22	learning	learning	NOUN
absel-2093	1	23	,	,	PUNCT
absel-2093	1	24	volume	volume	NOUN
absel-2093	1	25	41	41	NUM
absel-2093	1	26	,	,	PUNCT
absel-2093	1	27	2014	2014	NUM
absel-2093	1	28	customer	customer	NOUN
absel-2093	1	29	transaction	transaction	NOUN
absel-2093	1	30	costs	cost	NOUN
absel-2093	1	31	and	and	CCONJ
absel-2093	1	32	marketing	marketing	NOUN
absel-2093	1	33	simulations	simulation	NOUN
absel-2093	1	34	:	:	PUNCT
absel-2093	1	35	modeling	model	VERB
absel-2093	1	36	a	a	DET
absel-2093	1	37	new	new	ADJ
absel-2093	1	38	relationship	relationship	NOUN
absel-2093	1	39	marketing	marketing	NOUN
absel-2093	1	40	approach	approach	NOUN
absel-2093	1	41	hugh	hugh	PROPN
absel-2093	1	42	m.	m.	PROPN
absel-2093	1	43	cannon	cannon	PROPN
absel-2093	1	44	wayne	wayne	PROPN
absel-2093	1	45	state	state	PROPN
absel-2093	1	46	university	university	PROPN
absel-2093	1	47	hugh.cannon@wayne.edu	hugh.cannon@wayne.edu	PROPN
absel-2093	1	48	james	james	PROPN
absel-2093	1	49	n.	n.	PROPN
absel-2093	1	50	cannon	cannon	PROPN
absel-2093	1	51	iowa	iowa	PROPN
absel-2093	1	52	state	state	PROPN
absel-2093	1	53	university	university	PROPN
absel-2093	1	54	jcannon@iastate.edu	jcannon@iastate.edu	PROPN
absel-2093	2	1	ahmet	ahmet	PROPN
absel-2093	2	2	köksal	köksal	PROPN
absel-2093	2	3	wayne	wayne	PROPN
absel-2093	2	4	state	state	PROPN
absel-2093	2	5	university	university	PROPN
absel-2093	2	6	fc6909@wayne.edu	fc6909@wayne.edu	PROPN
absel-2093	2	7	aaron	aaron	PROPN
absel-2093	2	8	johnson	johnson	PROPN
absel-2093	2	9	wayne	wayne	PROPN
absel-2093	2	10	state	state	PROPN
absel-2093	2	11	university	university	PROPN
absel-2093	2	12	fk1163@wayne.edu	fk1163@wayne.edu	PROPN
absel-2093	2	13	abstract	abstract	ADJ
absel-2093	2	14	from	from	ADP
absel-2093	2	15	an	an	DET
absel-2093	2	16	economic	economic	ADJ
absel-2093	2	17	perspective	perspective	NOUN
absel-2093	2	18	,	,	PUNCT
absel-2093	2	19	the	the	DET
absel-2093	2	20	role	role	NOUN
absel-2093	2	21	marketing	marketing	NOUN
absel-2093	2	22	is	be	AUX
absel-2093	2	23	to	to	PART
absel-2093	2	24	facilitate	facilitate	VERB
absel-2093	2	25	the	the	DET
absel-2093	2	26	convergence	convergence	NOUN
absel-2093	2	27	of	of	ADP
absel-2093	2	28	supply	supply	NOUN
absel-2093	2	29	and	and	CCONJ
absel-2093	2	30	demand	demand	NOUN
absel-2093	2	31	.	.	PUNCT
absel-2093	3	1	the	the	DET
absel-2093	3	2	fact	fact	NOUN
absel-2093	3	3	that	that	SCONJ
absel-2093	3	4	the	the	DET
absel-2093	3	5	convergence	convergence	NOUN
absel-2093	3	6	needs	need	VERB
absel-2093	3	7	facilitation	facilitation	NOUN
absel-2093	3	8	implies	imply	VERB
absel-2093	3	9	there	there	PRON
absel-2093	3	10	are	be	VERB
absel-2093	3	11	natural	natural	ADJ
absel-2093	3	12	sources	source	NOUN
absel-2093	3	13	of	of	ADP
absel-2093	3	14	resistance	resistance	NOUN
absel-2093	3	15	to	to	ADP
absel-2093	3	16	convergence	convergence	NOUN
absel-2093	3	17	.	.	PUNCT
absel-2093	4	1	the	the	DET
absel-2093	4	2	cost	cost	NOUN
absel-2093	4	3	of	of	ADP
absel-2093	4	4	overcoming	overcome	VERB
absel-2093	4	5	the	the	DET
absel-2093	4	6	resistance	resistance	NOUN
absel-2093	4	7	can	can	AUX
absel-2093	4	8	be	be	AUX
absel-2093	4	9	conceptualized	conceptualize	VERB
absel-2093	4	10	as	as	ADP
absel-2093	4	11	transaction	transaction	NOUN
absel-2093	4	12	costs	cost	NOUN
absel-2093	4	13	.	.	PUNCT
absel-2093	5	1	this	this	DET
absel-2093	5	2	paper	paper	NOUN
absel-2093	5	3	discusses	discuss	VERB
absel-2093	5	4	how	how	SCONJ
absel-2093	5	5	a	a	DET
absel-2093	5	6	simulation	simulation	NOUN
absel-2093	5	7	can	can	AUX
absel-2093	5	8	incorporate	incorporate	VERB
absel-2093	5	9	the	the	DET
absel-2093	5	10	theory	theory	NOUN
absel-2093	5	11	of	of	ADP
absel-2093	5	12	transaction	transaction	NOUN
absel-2093	5	13	costs	cost	NOUN
absel-2093	5	14	into	into	ADP
absel-2093	5	15	a	a	DET
absel-2093	5	16	cost	cost	NOUN
absel-2093	5	17	function	function	NOUN
absel-2093	5	18	and	and	CCONJ
absel-2093	5	19	can	can	AUX
absel-2093	5	20	use	use	VERB
absel-2093	5	21	the	the	DET
absel-2093	5	22	concepts	concept	NOUN
absel-2093	5	23	of	of	ADP
absel-2093	5	24	marketing	marketing	NOUN
absel-2093	5	25	,	,	PUNCT
absel-2093	5	26	and	and	CCONJ
absel-2093	5	27	particularly	particularly	ADV
absel-2093	5	28	relationship	relationship	NOUN
absel-2093	5	29	marketing	marketing	NOUN
absel-2093	5	30	,	,	PUNCT
absel-2093	5	31	to	to	PART
absel-2093	5	32	reduce	reduce	VERB
absel-2093	5	33	them	they	PRON
absel-2093	5	34	.	.	PUNCT
absel-2093	6	1	building	build	VERB
absel-2093	6	2	these	these	DET
absel-2093	6	3	two	two	NUM
absel-2093	6	4	concepts	concept	NOUN
absel-2093	6	5	into	into	ADP
absel-2093	6	6	marketing	marketing	NOUN
absel-2093	6	7	simulation	simulation	NOUN
absel-2093	6	8	games	game	NOUN
absel-2093	6	9	not	not	PART
absel-2093	6	10	only	only	ADV
absel-2093	6	11	gives	give	VERB
absel-2093	6	12	game	game	NOUN
absel-2093	6	13	participants	participant	NOUN
absel-2093	6	14	experience	experience	VERB
absel-2093	6	15	with	with	ADP
absel-2093	6	16	the	the	DET
absel-2093	6	17	practical	practical	ADJ
absel-2093	6	18	application	application	NOUN
absel-2093	6	19	of	of	ADP
absel-2093	6	20	transaction	transaction	NOUN
absel-2093	6	21	costs	cost	NOUN
absel-2093	6	22	in	in	ADP
absel-2093	6	23	marketing	marketing	NOUN
absel-2093	6	24	strategy	strategy	NOUN
absel-2093	6	25	,	,	PUNCT
absel-2093	6	26	but	but	CCONJ
absel-2093	6	27	it	it	PRON
absel-2093	6	28	also	also	ADV
absel-2093	6	29	allows	allow	VERB
absel-2093	6	30	them	they	PRON
absel-2093	6	31	to	to	PART
absel-2093	6	32	experiment	experiment	VERB
absel-2093	6	33	with	with	ADP
absel-2093	6	34	a	a	DET
absel-2093	6	35	new	new	ADJ
absel-2093	6	36	business	business	NOUN
absel-2093	6	37	model	model	NOUN
absel-2093	6	38	that	that	PRON
absel-2093	6	39	uses	use	VERB
absel-2093	6	40	relationship	relationship	NOUN
absel-2093	6	41	marketing	marketing	NOUN
absel-2093	6	42	to	to	PART
absel-2093	6	43	reduce	reduce	VERB
absel-2093	6	44	transaction	transaction	NOUN
absel-2093	6	45	costs	cost	NOUN
absel-2093	6	46	as	as	SCONJ
absel-2093	6	47	opposed	oppose	VERB
absel-2093	6	48	to	to	ADP
absel-2093	6	49	a	a	DET
absel-2093	6	50	model	model	NOUN
absel-2093	6	51	in	in	ADP
absel-2093	6	52	which	which	PRON
absel-2093	6	53	marketing	marketing	NOUN
absel-2093	6	54	seeks	seek	VERB
absel-2093	6	55	to	to	PART
absel-2093	6	56	increase	increase	VERB
absel-2093	6	57	profits	profit	NOUN
absel-2093	6	58	through	through	ADP
absel-2093	6	59	product	product	NOUN
absel-2093	6	60	differentiation	differentiation	NOUN
absel-2093	6	61	.	.	PUNCT
absel-2093	7	1	introduction	introduction	NOUN
absel-2093	7	2	this	this	DET
absel-2093	7	3	paper	paper	NOUN
absel-2093	7	4	views	view	VERB
absel-2093	7	5	marketing	marketing	NOUN
absel-2093	7	6	as	as	ADP
absel-2093	7	7	the	the	DET
absel-2093	7	8	economic	economic	ADJ
absel-2093	7	9	mechanism	mechanism	NOUN
absel-2093	7	10	by	by	ADP
absel-2093	7	11	which	which	PRON
absel-2093	7	12	supply	supply	NOUN
absel-2093	7	13	and	and	CCONJ
absel-2093	7	14	demand	demand	NOUN
absel-2093	7	15	move	move	VERB
absel-2093	7	16	toward	toward	ADP
absel-2093	7	17	equilibrium	equilibrium	NOUN
absel-2093	7	18	.	.	PUNCT
absel-2093	8	1	it	it	PRON
absel-2093	8	2	views	view	VERB
absel-2093	8	3	transaction	transaction	NOUN
absel-2093	8	4	costs	cost	NOUN
absel-2093	8	5	as	as	ADP
absel-2093	8	6	a	a	DET
absel-2093	8	7	costly	costly	ADJ
absel-2093	8	8	friction	friction	NOUN
absel-2093	8	9	that	that	SCONJ
absel-2093	8	10	marketing	marketing	NOUN
absel-2093	8	11	must	must	AUX
absel-2093	8	12	overcome	overcome	VERB
absel-2093	8	13	when	when	SCONJ
absel-2093	8	14	matching	match	VERB
absel-2093	8	15	supply	supply	NOUN
absel-2093	8	16	and	and	CCONJ
absel-2093	8	17	demand	demand	NOUN
absel-2093	8	18	.	.	PUNCT
absel-2093	9	1	the	the	DET
absel-2093	9	2	force	force	NOUN
absel-2093	9	3	behind	behind	ADP
absel-2093	9	4	marketing	marketing	NOUN
absel-2093	9	5	is	be	AUX
absel-2093	9	6	captured	capture	VERB
absel-2093	9	7	by	by	ADP
absel-2093	9	8	adam	adam	PROPN
absel-2093	9	9	smith	smith	PROPN
absel-2093	9	10	’s	’s	PART
absel-2093	9	11	principle	principle	NOUN
absel-2093	9	12	of	of	ADP
absel-2093	9	13	the	the	DET
absel-2093	9	14	invisible	invisible	ADJ
absel-2093	9	15	hand	hand	NOUN
absel-2093	9	16	.	.	PUNCT
absel-2093	10	1	as	as	SCONJ
absel-2093	10	2	he	he	PRON
absel-2093	10	3	notes	note	VERB
absel-2093	10	4	,	,	PUNCT
absel-2093	10	5	“	"	PUNCT
absel-2093	10	6	it	it	PRON
absel-2093	10	7	is	be	AUX
absel-2093	10	8	not	not	PART
absel-2093	10	9	from	from	ADP
absel-2093	10	10	the	the	DET
absel-2093	10	11	benevolence	benevolence	NOUN
absel-2093	10	12	of	of	ADP
absel-2093	10	13	the	the	DET
absel-2093	10	14	butcher	butcher	NOUN
absel-2093	10	15	,	,	PUNCT
absel-2093	10	16	the	the	DET
absel-2093	10	17	brewer	brewer	NOUN
absel-2093	10	18	,	,	PUNCT
absel-2093	10	19	or	or	CCONJ
absel-2093	10	20	the	the	DET
absel-2093	10	21	baker	baker	NOUN
absel-2093	10	22	,	,	PUNCT
absel-2093	10	23	that	that	SCONJ
absel-2093	10	24	we	we	PRON
absel-2093	10	25	expect	expect	VERB
absel-2093	10	26	our	our	PRON
absel-2093	10	27	dinner	dinner	NOUN
absel-2093	10	28	,	,	PUNCT
absel-2093	10	29	but	but	CCONJ
absel-2093	10	30	from	from	ADP
absel-2093	10	31	their	their	PRON
absel-2093	10	32	regard	regard	NOUN
absel-2093	10	33	to	to	ADP
absel-2093	10	34	their	their	PRON
absel-2093	10	35	own	own	ADJ
absel-2093	10	36	interest	interest	NOUN
absel-2093	10	37	.	.	PUNCT
absel-2093	11	1	we	we	PRON
absel-2093	11	2	address	address	VERB
absel-2093	11	3	ourselves	ourselves	PRON
absel-2093	11	4	,	,	PUNCT
absel-2093	11	5	not	not	PART
absel-2093	11	6	to	to	ADP
absel-2093	11	7	their	their	PRON
absel-2093	11	8	humanity	humanity	NOUN
absel-2093	11	9	but	but	CCONJ
absel-2093	11	10	to	to	ADP
absel-2093	11	11	their	their	PRON
absel-2093	11	12	self	self	NOUN
absel-2093	11	13	-	-	PUNCT
absel-2093	11	14	love	love	NOUN
absel-2093	11	15	,	,	PUNCT
absel-2093	11	16	and	and	CCONJ
absel-2093	11	17	never	never	ADV
absel-2093	11	18	talk	talk	VERB
absel-2093	11	19	to	to	ADP
absel-2093	11	20	them	they	PRON
absel-2093	11	21	of	of	ADP
absel-2093	11	22	our	our	PRON
absel-2093	11	23	necessities	necessity	NOUN
absel-2093	11	24	but	but	CCONJ
absel-2093	11	25	of	of	ADP
absel-2093	11	26	their	their	PRON
absel-2093	11	27	advantages	advantage	NOUN
absel-2093	11	28	(	(	PUNCT
absel-2093	11	29	smith	smith	PROPN
absel-2093	11	30	,	,	PUNCT
absel-2093	11	31	1937	1937	NUM
absel-2093	11	32	,	,	PUNCT
absel-2093	11	33	pp	pp	ADV
absel-2093	11	34	.	.	PUNCT
absel-2093	12	1	26	26	NUM
absel-2093	12	2	-7	-7	NUM
absel-2093	12	3	)	)	PUNCT
absel-2093	12	4	.	.	PUNCT
absel-2093	12	5	”	"	PUNCT
absel-2093	13	1	according	accord	VERB
absel-2093	13	2	to	to	ADP
absel-2093	13	3	smith	smith	PROPN
absel-2093	13	4	,	,	PUNCT
absel-2093	13	5	consumers	consumer	NOUN
absel-2093	13	6	are	be	AUX
absel-2093	13	7	motivated	motivated	ADJ
absel-2093	13	8	to	to	PART
absel-2093	13	9	spend	spend	VERB
absel-2093	13	10	money	money	NOUN
absel-2093	13	11	to	to	PART
absel-2093	13	12	meet	meet	VERB
absel-2093	13	13	their	their	PRON
absel-2093	13	14	needs	need	NOUN
absel-2093	13	15	,	,	PUNCT
absel-2093	13	16	and	and	CCONJ
absel-2093	13	17	marketers	marketer	NOUN
absel-2093	13	18	are	be	AUX
absel-2093	13	19	motivated	motivated	ADJ
absel-2093	13	20	to	to	PART
absel-2093	13	21	address	address	VERB
absel-2093	13	22	these	these	DET
absel-2093	13	23	needs	need	NOUN
absel-2093	13	24	in	in	ADP
absel-2093	13	25	return	return	NOUN
absel-2093	13	26	for	for	ADP
absel-2093	13	27	the	the	DET
absel-2093	13	28	resulting	result	VERB
absel-2093	13	29	profits	profit	NOUN
absel-2093	13	30	.	.	PUNCT
absel-2093	14	1	consumers	consumer	NOUN
absel-2093	14	2	optimize	optimize	VERB
absel-2093	14	3	their	their	PRON
absel-2093	14	4	spending	spending	NOUN
absel-2093	14	5	to	to	PART
absel-2093	14	6	derive	derive	VERB
absel-2093	14	7	the	the	DET
absel-2093	14	8	greatest	great	ADJ
absel-2093	14	9	satisfaction	satisfaction	NOUN
absel-2093	14	10	possible	possible	ADJ
absel-2093	14	11	from	from	ADP
absel-2093	14	12	their	their	PRON
absel-2093	14	13	limited	limited	ADJ
absel-2093	14	14	budgets	budget	NOUN
absel-2093	14	15	,	,	PUNCT
absel-2093	14	16	and	and	CCONJ
absel-2093	14	17	marketers	marketer	NOUN
absel-2093	14	18	optimize	optimize	VERB
absel-2093	14	19	their	their	PRON
absel-2093	14	20	profits	profit	NOUN
absel-2093	14	21	by	by	ADP
absel-2093	14	22	allocating	allocate	VERB
absel-2093	14	23	their	their	PRON
absel-2093	14	24	scarce	scarce	ADJ
absel-2093	14	25	resources	resource	NOUN
absel-2093	14	26	to	to	PART
absel-2093	14	27	deliver	deliver	VERB
absel-2093	14	28	products	product	NOUN
absel-2093	14	29	that	that	PRON
absel-2093	14	30	will	will	AUX
absel-2093	14	31	command	command	VERB
absel-2093	14	32	the	the	DET
absel-2093	14	33	greatest	great	ADJ
absel-2093	14	34	return	return	NOUN
absel-2093	14	35	.	.	PUNCT
absel-2093	15	1	the	the	DET
absel-2093	15	2	effect	effect	NOUN
absel-2093	15	3	of	of	ADP
absel-2093	15	4	these	these	DET
absel-2093	15	5	complementary	complementary	ADJ
absel-2093	15	6	interests	interest	NOUN
absel-2093	15	7	,	,	PUNCT
absel-2093	15	8	interacting	interact	VERB
absel-2093	15	9	in	in	ADP
absel-2093	15	10	the	the	DET
absel-2093	15	11	form	form	NOUN
absel-2093	15	12	of	of	ADP
absel-2093	15	13	marketing	marketing	NOUN
absel-2093	15	14	transactions	transaction	NOUN
absel-2093	15	15	throughout	throughout	ADP
absel-2093	15	16	an	an	DET
absel-2093	15	17	economy	economy	NOUN
absel-2093	15	18	,	,	PUNCT
absel-2093	15	19	not	not	PART
absel-2093	15	20	only	only	ADV
absel-2093	15	21	optimizes	optimize	VERB
absel-2093	15	22	the	the	DET
absel-2093	15	23	use	use	NOUN
absel-2093	15	24	of	of	ADP
absel-2093	15	25	consumers	consumer	NOUN
absel-2093	15	26	’	'	PUNCT
absel-2093	15	27	and	and	CCONJ
absel-2093	15	28	marketers	marketer	NOUN
absel-2093	15	29	’	’	PART
absel-2093	15	30	resources	resource	NOUN
absel-2093	15	31	but	but	CCONJ
absel-2093	15	32	,	,	PUNCT
absel-2093	15	33	in	in	ADP
absel-2093	15	34	so	so	ADV
absel-2093	15	35	doing	do	VERB
absel-2093	15	36	,	,	PUNCT
absel-2093	15	37	also	also	ADV
absel-2093	15	38	optimizes	optimize	VERB
absel-2093	15	39	the	the	DET
absel-2093	15	40	use	use	NOUN
absel-2093	15	41	of	of	ADP
absel-2093	15	42	resources	resource	NOUN
absel-2093	15	43	for	for	ADP
absel-2093	15	44	the	the	DET
absel-2093	15	45	economy	economy	NOUN
absel-2093	15	46	as	as	ADP
absel-2093	15	47	a	a	DET
absel-2093	15	48	whole	whole	NOUN
absel-2093	15	49	.	.	PUNCT
absel-2093	16	1	pursuing	pursue	VERB
absel-2093	16	2	an	an	DET
absel-2093	16	3	economic	economic	ADJ
absel-2093	16	4	perspective	perspective	NOUN
absel-2093	16	5	,	,	PUNCT
absel-2093	16	6	cannon	cannon	NOUN
absel-2093	16	7	,	,	PUNCT
absel-2093	16	8	yaprak	yaprak	PROPN
absel-2093	16	9	&	&	CCONJ
absel-2093	16	10	mokra	mokra	PROPN
absel-2093	16	11	(	(	PUNCT
absel-2093	16	12	1999	1999	NUM
absel-2093	16	13	)	)	PUNCT
absel-2093	16	14	seek	seek	VERB
absel-2093	16	15	to	to	PART
absel-2093	16	16	explain	explain	VERB
absel-2093	16	17	keith	keith	PROPN
absel-2093	16	18	’s	’s	PART
absel-2093	16	19	(	(	PUNCT
absel-2093	16	20	1960	1960	NUM
absel-2093	16	21	)	)	PUNCT
absel-2093	16	22	portrayal	portrayal	NOUN
absel-2093	16	23	of	of	ADP
absel-2093	16	24	marketing	marketing	NOUN
absel-2093	16	25	’s	’s	PART
absel-2093	16	26	evolution	evolution	NOUN
absel-2093	16	27	in	in	ADP
absel-2093	16	28	the	the	DET
absel-2093	16	29	pillsbury	pillsbury	PROPN
absel-2093	16	30	company	company	NOUN
absel-2093	16	31	as	as	ADP
absel-2093	16	32	an	an	DET
absel-2093	16	33	embodiment	embodiment	NOUN
absel-2093	16	34	of	of	ADP
absel-2093	16	35	the	the	DET
absel-2093	16	36	invisible	invisible	ADJ
absel-2093	16	37	hand	hand	NOUN
absel-2093	16	38	operating	operate	VERB
absel-2093	16	39	in	in	ADP
absel-2093	16	40	a	a	DET
absel-2093	16	41	changing	change	VERB
absel-2093	16	42	market	market	NOUN
absel-2093	16	43	environment	environment	NOUN
absel-2093	16	44	.	.	PUNCT
absel-2093	17	1	they	they	PRON
absel-2093	17	2	view	view	VERB
absel-2093	17	3	the	the	DET
absel-2093	17	4	effect	effect	NOUN
absel-2093	17	5	of	of	ADP
absel-2093	17	6	marketing	marketing	NOUN
absel-2093	17	7	as	as	ADP
absel-2093	17	8	an	an	DET
absel-2093	17	9	innovation	innovation	NOUN
absel-2093	17	10	cycle	cycle	NOUN
absel-2093	17	11	of	of	ADP
absel-2093	17	12	disequilibriating	disequilibriate	VERB
absel-2093	17	13	and	and	CCONJ
absel-2093	17	14	equilibriating	equilibriate	VERB
absel-2093	17	15	forces	force	NOUN
absel-2093	17	16	.	.	PUNCT
absel-2093	18	1	marketers	marketer	NOUN
absel-2093	18	2	innovate	innovate	VERB
absel-2093	18	3	to	to	PART
absel-2093	18	4	create	create	VERB
absel-2093	18	5	differentiated	differentiated	ADJ
absel-2093	18	6	products	product	NOUN
absel-2093	18	7	that	that	PRON
absel-2093	18	8	will	will	AUX
absel-2093	18	9	command	command	VERB
absel-2093	18	10	high	high	ADJ
absel-2093	18	11	margins	margin	NOUN
absel-2093	18	12	and	and	CCONJ
absel-2093	18	13	economic	economic	ADJ
absel-2093	18	14	profits	profit	NOUN
absel-2093	18	15	.	.	PUNCT
absel-2093	19	1	attracted	attract	VERB
absel-2093	19	2	by	by	ADP
absel-2093	19	3	these	these	DET
absel-2093	19	4	profits	profit	NOUN
absel-2093	19	5	,	,	PUNCT
absel-2093	19	6	other	other	ADJ
absel-2093	19	7	marketers	marketer	NOUN
absel-2093	19	8	copy	copy	VERB
absel-2093	19	9	their	their	PRON
absel-2093	19	10	efforts	effort	NOUN
absel-2093	19	11	,	,	PUNCT
absel-2093	19	12	offering	offer	VERB
absel-2093	19	13	to	to	PART
absel-2093	19	14	meet	meet	VERB
absel-2093	19	15	the	the	DET
absel-2093	19	16	same	same	ADJ
absel-2093	19	17	needs	need	NOUN
absel-2093	19	18	for	for	ADP
absel-2093	19	19	less	less	ADJ
absel-2093	19	20	money	money	NOUN
absel-2093	19	21	.	.	PUNCT
absel-2093	20	1	the	the	DET
absel-2093	20	2	cycle	cycle	NOUN
absel-2093	20	3	is	be	AUX
absel-2093	20	4	captured	capture	VERB
absel-2093	20	5	in	in	ADP
absel-2093	20	6	exhibit	exhibit	NOUN
absel-2093	20	7	1	1	NUM
absel-2093	20	8	.	.	PUNCT
absel-2093	21	1	the	the	DET
absel-2093	21	2	technical	technical	ADJ
absel-2093	21	3	explanation	explanation	NOUN
absel-2093	21	4	of	of	ADP
absel-2093	21	5	exhibit	exhibit	NOUN
absel-2093	21	6	1	1	NUM
absel-2093	21	7	is	be	AUX
absel-2093	21	8	not	not	PART
absel-2093	21	9	essential	essential	ADJ
absel-2093	21	10	page	page	NOUN
absel-2093	21	11	37	37	NUM
absel-2093	21	12	developments	development	NOUN
absel-2093	21	13	in	in	ADP
absel-2093	21	14	business	business	NOUN
absel-2093	21	15	simulation	simulation	NOUN
absel-2093	21	16	and	and	CCONJ
absel-2093	21	17	experiential	experiential	ADJ
absel-2093	21	18	learning	learning	NOUN
absel-2093	21	19	,	,	PUNCT
absel-2093	21	20	volume	volume	NOUN
absel-2093	21	21	41	41	NUM
absel-2093	21	22	,	,	PUNCT
absel-2093	21	23	2014	2014	NUM
absel-2093	21	24	to	to	ADP
absel-2093	21	25	this	this	DET
absel-2093	21	26	discussion	discussion	NOUN
absel-2093	21	27	,	,	PUNCT
absel-2093	21	28	except	except	SCONJ
absel-2093	21	29	to	to	PART
absel-2093	21	30	illustrate	illustrate	VERB
absel-2093	21	31	how	how	SCONJ
absel-2093	21	32	the	the	DET
absel-2093	21	33	cycle	cycle	NOUN
absel-2093	21	34	works	work	VERB
absel-2093	21	35	in	in	ADP
absel-2093	21	36	a	a	DET
absel-2093	21	37	competitive	competitive	ADJ
absel-2093	21	38	market	market	NOUN
absel-2093	21	39	.	.	PUNCT
absel-2093	22	1	in	in	ADP
absel-2093	22	2	box	box	PROPN
absel-2093	22	3	a	a	PROPN
absel-2093	22	4	,	,	PUNCT
absel-2093	22	5	the	the	DET
absel-2093	22	6	relative	relative	ADJ
absel-2093	22	7	inelasticity	inelasticity	NOUN
absel-2093	22	8	of	of	ADP
absel-2093	22	9	demand	demand	NOUN
absel-2093	22	10	(	(	PUNCT
absel-2093	22	11	the	the	DET
absel-2093	22	12	downward	downward	ADJ
absel-2093	22	13	sloping	slope	VERB
absel-2093	22	14	demand	demand	NOUN
absel-2093	22	15	curve	curve	NOUN
absel-2093	22	16	,	,	PUNCT
absel-2093	22	17	ar	ar	NOUN
absel-2093	22	18	)	)	PUNCT
absel-2093	22	19	created	create	VERB
absel-2093	22	20	by	by	ADP
absel-2093	22	21	product	product	NOUN
absel-2093	22	22	differentiation	differentiation	NOUN
absel-2093	22	23	enables	enable	VERB
absel-2093	22	24	the	the	DET
absel-2093	22	25	marketer	marketer	NOUN
absel-2093	22	26	to	to	PART
absel-2093	22	27	charge	charge	VERB
absel-2093	22	28	a	a	DET
absel-2093	22	29	price	price	NOUN
absel-2093	22	30	(	(	PUNCT
absel-2093	22	31	p	p	NOUN
absel-2093	22	32	)	)	PUNCT
absel-2093	22	33	while	while	SCONJ
absel-2093	22	34	losing	lose	VERB
absel-2093	22	35	only	only	ADV
absel-2093	22	36	some	some	DET
absel-2093	22	37	sales	sale	NOUN
absel-2093	22	38	to	to	ADP
absel-2093	22	39	the	the	DET
absel-2093	22	40	imperfect	imperfect	ADJ
absel-2093	22	41	competitive	competitive	ADJ
absel-2093	22	42	substitutes	substitute	NOUN
absel-2093	22	43	.	.	PUNCT
absel-2093	23	1	by	by	ADP
absel-2093	23	2	establishing	establish	VERB
absel-2093	23	3	a	a	DET
absel-2093	23	4	price	price	NOUN
absel-2093	23	5	that	that	PRON
absel-2093	23	6	equates	equate	VERB
absel-2093	23	7	marginal	marginal	ADJ
absel-2093	23	8	cost	cost	NOUN
absel-2093	23	9	(	(	PUNCT
absel-2093	23	10	mc	mc	PROPN
absel-2093	23	11	)	)	PUNCT
absel-2093	23	12	and	and	CCONJ
absel-2093	23	13	marginal	marginal	ADJ
absel-2093	23	14	revenue	revenue	NOUN
absel-2093	23	15	(	(	PUNCT
absel-2093	23	16	mr	mr	PROPN
absel-2093	23	17	)	)	PUNCT
absel-2093	23	18	,	,	PUNCT
absel-2093	23	19	the	the	DET
absel-2093	23	20	marketer	marketer	NOUN
absel-2093	23	21	optimizes	optimize	VERB
absel-2093	23	22	profit	profit	NOUN
absel-2093	23	23	at	at	ADP
absel-2093	23	24	a	a	DET
absel-2093	23	25	level	level	NOUN
absel-2093	23	26	where	where	SCONJ
absel-2093	23	27	the	the	DET
absel-2093	23	28	price	price	NOUN
absel-2093	23	29	exceeds	exceed	VERB
absel-2093	23	30	average	average	ADJ
absel-2093	23	31	costs	cost	NOUN
absel-2093	23	32	(	(	PUNCT
absel-2093	23	33	ac	ac	PROPN
absel-2093	23	34	)	)	PUNCT
absel-2093	23	35	,	,	PUNCT
absel-2093	23	36	thus	thus	ADV
absel-2093	23	37	yielding	yield	VERB
absel-2093	23	38	high	high	ADJ
absel-2093	23	39	margins	margin	NOUN
absel-2093	23	40	and	and	CCONJ
absel-2093	23	41	economic	economic	ADJ
absel-2093	23	42	profit	profit	NOUN
absel-2093	23	43	.	.	PUNCT
absel-2093	24	1	in	in	ADP
absel-2093	24	2	box	box	PROPN
absel-2093	24	3	b	b	PROPN
absel-2093	24	4	,	,	PUNCT
absel-2093	24	5	the	the	DET
absel-2093	24	6	advent	advent	NOUN
absel-2093	24	7	of	of	ADP
absel-2093	24	8	close	close	ADJ
absel-2093	24	9	competitive	competitive	ADJ
absel-2093	24	10	substitutes	substitute	NOUN
absel-2093	24	11	causes	cause	VERB
absel-2093	24	12	the	the	DET
absel-2093	24	13	marketer	marketer	NOUN
absel-2093	24	14	to	to	PART
absel-2093	24	15	“	"	PUNCT
absel-2093	24	16	take	take	VERB
absel-2093	24	17	”	"	PUNCT
absel-2093	24	18	the	the	DET
absel-2093	24	19	market	market	NOUN
absel-2093	24	20	price	price	NOUN
absel-2093	24	21	because	because	SCONJ
absel-2093	24	22	any	any	DET
absel-2093	24	23	higher	high	ADJ
absel-2093	24	24	price	price	NOUN
absel-2093	24	25	would	would	AUX
absel-2093	24	26	simply	simply	ADV
absel-2093	24	27	cause	cause	VERB
absel-2093	24	28	customers	customer	NOUN
absel-2093	24	29	to	to	PART
absel-2093	24	30	buy	buy	VERB
absel-2093	24	31	a	a	DET
absel-2093	24	32	substitute	substitute	NOUN
absel-2093	24	33	product	product	NOUN
absel-2093	24	34	.	.	PUNCT
absel-2093	25	1	the	the	DET
absel-2093	25	2	result	result	NOUN
absel-2093	25	3	is	be	AUX
absel-2093	25	4	that	that	SCONJ
absel-2093	25	5	the	the	DET
absel-2093	25	6	marginal	marginal	ADJ
absel-2093	25	7	revenue	revenue	NOUN
absel-2093	25	8	(	(	PUNCT
absel-2093	25	9	mr	mr	PROPN
absel-2093	25	10	)	)	PUNCT
absel-2093	25	11	and	and	CCONJ
absel-2093	25	12	average	average	ADJ
absel-2093	25	13	revenue	revenue	NOUN
absel-2093	25	14	(	(	PUNCT
absel-2093	25	15	ar	ar	NOUN
absel-2093	25	16	)	)	PUNCT
absel-2093	25	17	are	be	AUX
absel-2093	25	18	equal	equal	ADJ
absel-2093	25	19	,	,	PUNCT
absel-2093	25	20	fixed	fix	VERB
absel-2093	25	21	by	by	ADP
absel-2093	25	22	the	the	DET
absel-2093	25	23	market	market	NOUN
absel-2093	25	24	price	price	NOUN
absel-2093	25	25	(	(	PUNCT
absel-2093	25	26	p	p	NOUN
absel-2093	25	27	)	)	PUNCT
absel-2093	25	28	.	.	PUNCT
absel-2093	26	1	furthermore	furthermore	ADV
absel-2093	26	2	,	,	PUNCT
absel-2093	26	3	the	the	DET
absel-2093	26	4	price	price	NOUN
absel-2093	26	5	(	(	PUNCT
absel-2093	26	6	p	p	NOUN
absel-2093	26	7	)	)	PUNCT
absel-2093	26	8	is	be	AUX
absel-2093	26	9	also	also	ADV
absel-2093	26	10	equal	equal	ADJ
absel-2093	26	11	to	to	ADP
absel-2093	26	12	the	the	DET
absel-2093	26	13	average	average	ADJ
absel-2093	26	14	cost	cost	NOUN
absel-2093	26	15	(	(	PUNCT
absel-2093	26	16	ac	ac	PROPN
absel-2093	26	17	,	,	PUNCT
absel-2093	26	18	where	where	SCONJ
absel-2093	26	19	average	average	ADJ
absel-2093	26	20	cost	cost	NOUN
absel-2093	26	21	includes	include	VERB
absel-2093	26	22	the	the	DET
absel-2093	26	23	opportunity	opportunity	NOUN
absel-2093	26	24	cost	cost	NOUN
absel-2093	26	25	of	of	ADP
absel-2093	26	26	investors	investor	NOUN
absel-2093	26	27	’	'	PUNCT
absel-2093	26	28	capital	capital	NOUN
absel-2093	26	29	)	)	PUNCT
absel-2093	26	30	because	because	SCONJ
absel-2093	26	31	the	the	DET
absel-2093	26	32	same	same	ADJ
absel-2093	26	33	equilibriating	equilibriate	VERB
absel-2093	26	34	forces	force	NOUN
absel-2093	26	35	would	would	AUX
absel-2093	26	36	cause	cause	VERB
absel-2093	26	37	competitors	competitor	NOUN
absel-2093	26	38	to	to	PART
absel-2093	26	39	emulate	emulate	VERB
absel-2093	26	40	production	production	NOUN
absel-2093	26	41	advantages	advantage	NOUN
absel-2093	26	42	,	,	PUNCT
absel-2093	26	43	just	just	ADV
absel-2093	26	44	as	as	SCONJ
absel-2093	26	45	they	they	PRON
absel-2093	26	46	would	would	AUX
absel-2093	26	47	emulate	emulate	VERB
absel-2093	26	48	product	product	NOUN
absel-2093	26	49	advantages	advantage	NOUN
absel-2093	26	50	.	.	PUNCT
absel-2093	27	1	any	any	DET
absel-2093	27	2	competitor	competitor	NOUN
absel-2093	27	3	who	who	PRON
absel-2093	27	4	failed	fail	VERB
absel-2093	27	5	at	at	ADP
absel-2093	27	6	this	this	PRON
absel-2093	27	7	would	would	AUX
absel-2093	27	8	be	be	AUX
absel-2093	27	9	driven	drive	VERB
absel-2093	27	10	out	out	ADP
absel-2093	27	11	of	of	ADP
absel-2093	27	12	business	business	NOUN
absel-2093	27	13	.	.	PUNCT
absel-2093	28	1	considered	consider	VERB
absel-2093	28	2	from	from	ADP
absel-2093	28	3	a	a	DET
absel-2093	28	4	managerial	managerial	ADJ
absel-2093	28	5	perspective	perspective	NOUN
absel-2093	28	6	,	,	PUNCT
absel-2093	28	7	the	the	DET
absel-2093	28	8	innovation	innovation	NOUN
absel-2093	28	9	cycle	cycle	NOUN
absel-2093	28	10	suggests	suggest	VERB
absel-2093	28	11	two	two	NUM
absel-2093	28	12	fundamental	fundamental	ADJ
absel-2093	28	13	marketing	marketing	NOUN
absel-2093	28	14	strategies	strategy	NOUN
absel-2093	28	15	.	.	PUNCT
absel-2093	29	1	first	first	ADV
absel-2093	29	2	,	,	PUNCT
absel-2093	29	3	the	the	DET
absel-2093	29	4	differentiation	differentiation	NOUN
absel-2093	29	5	-	-	PUNCT
absel-2093	29	6	driven	drive	VERB
absel-2093	29	7	strategy	strategy	NOUN
absel-2093	29	8	is	be	AUX
absel-2093	29	9	captured	capture	VERB
absel-2093	29	10	in	in	ADP
absel-2093	29	11	the	the	DET
absel-2093	29	12	arrow	arrow	NOUN
absel-2093	29	13	representing	represent	VERB
absel-2093	29	14	the	the	DET
absel-2093	29	15	“	"	PUNCT
absel-2093	29	16	disequilibriating	disequilibriate	VERB
absel-2093	29	17	effects	effect	NOUN
absel-2093	29	18	of	of	ADP
absel-2093	29	19	marketing	marketing	NOUN
absel-2093	29	20	innovation	innovation	NOUN
absel-2093	29	21	,	,	PUNCT
absel-2093	29	22	”	"	PUNCT
absel-2093	29	23	resulting	result	VERB
absel-2093	29	24	in	in	ADP
absel-2093	29	25	a	a	DET
absel-2093	29	26	relatively	relatively	ADV
absel-2093	29	27	inelastic	inelastic	ADJ
absel-2093	29	28	demand	demand	NOUN
absel-2093	29	29	curve	curve	NOUN
absel-2093	29	30	portrayed	portray	VERB
absel-2093	29	31	in	in	ADP
absel-2093	29	32	box	box	PROPN
absel-2093	29	33	a	a	PRON
absel-2093	29	34	of	of	ADP
absel-2093	29	35	the	the	DET
absel-2093	29	36	exhibit	exhibit	NOUN
absel-2093	29	37	.	.	PUNCT
absel-2093	30	1	second	second	ADJ
absel-2093	30	2	is	be	AUX
absel-2093	30	3	a	a	DET
absel-2093	30	4	cost	cost	NOUN
absel-2093	30	5	-	-	PUNCT
absel-2093	30	6	driven	drive	VERB
absel-2093	30	7	strategy	strategy	NOUN
absel-2093	30	8	in	in	ADP
absel-2093	30	9	which	which	PRON
absel-2093	30	10	the	the	DET
absel-2093	30	11	company	company	NOUN
absel-2093	30	12	accepts	accept	VERB
absel-2093	30	13	lower	low	ADJ
absel-2093	30	14	margins	margin	NOUN
absel-2093	30	15	in	in	ADP
absel-2093	30	16	return	return	NOUN
absel-2093	30	17	for	for	ADP
absel-2093	30	18	the	the	DET
absel-2093	30	19	lower	low	ADJ
absel-2093	30	20	research	research	NOUN
absel-2093	30	21	budgets	budget	NOUN
absel-2093	30	22	and	and	CCONJ
absel-2093	30	23	promotional	promotional	ADJ
absel-2093	30	24	expenses	expense	NOUN
absel-2093	30	25	,	,	PUNCT
absel-2093	30	26	as	as	SCONJ
absel-2093	30	27	compared	compare	VERB
absel-2093	30	28	to	to	ADP
absel-2093	30	29	the	the	DET
absel-2093	30	30	margins	margin	NOUN
absel-2093	30	31	and	and	CCONJ
absel-2093	30	32	costs	cost	NOUN
absel-2093	30	33	associated	associate	VERB
absel-2093	30	34	with	with	ADP
absel-2093	30	35	supporting	support	VERB
absel-2093	30	36	differentiated	differentiated	ADJ
absel-2093	30	37	products	product	NOUN
absel-2093	30	38	.	.	PUNCT
absel-2093	31	1	the	the	DET
absel-2093	31	2	cost	cost	NOUN
absel-2093	31	3	-	-	PUNCT
absel-2093	31	4	driven	drive	VERB
absel-2093	31	5	strategy	strategy	NOUN
absel-2093	31	6	is	be	AUX
absel-2093	31	7	portrayed	portray	VERB
absel-2093	31	8	in	in	ADP
absel-2093	31	9	the	the	DET
absel-2093	31	10	exhibit	exhibit	NOUN
absel-2093	31	11	by	by	ADP
absel-2093	31	12	the	the	DET
absel-2093	31	13	“	"	PUNCT
absel-2093	31	14	equilibrating	equilibrating	ADJ
absel-2093	31	15	effects	effect	NOUN
absel-2093	31	16	of	of	ADP
absel-2093	31	17	marketing	marketing	NOUN
absel-2093	31	18	evolution	evolution	NOUN
absel-2093	31	19	”	"	PUNCT
absel-2093	31	20	leading	lead	VERB
absel-2093	31	21	to	to	ADP
absel-2093	31	22	the	the	DET
absel-2093	31	23	elastic	elastic	ADJ
absel-2093	31	24	demand	demand	NOUN
absel-2093	31	25	curve	curve	NOUN
absel-2093	31	26	shown	show	VERB
absel-2093	31	27	in	in	ADP
absel-2093	31	28	box	box	PROPN
absel-2093	31	29	b.	b.	PROPN
absel-2093	32	1	these	these	DET
absel-2093	32	2	arrows	arrow	NOUN
absel-2093	32	3	correspond	correspond	VERB
absel-2093	32	4	to	to	ADP
absel-2093	32	5	porter	porter	NOUN
absel-2093	32	6	’s	’s	PART
absel-2093	32	7	(	(	PUNCT
absel-2093	32	8	1980	1980	NUM
absel-2093	32	9	)	)	PUNCT
absel-2093	32	10	classic	classic	ADJ
absel-2093	32	11	strategies	strategy	NOUN
absel-2093	32	12	of	of	ADP
absel-2093	32	13	differentiation	differentiation	NOUN
absel-2093	32	14	and	and	CCONJ
absel-2093	32	15	cost	cost	NOUN
absel-2093	32	16	-	-	PUNCT
absel-2093	32	17	leadership	leadership	NOUN
absel-2093	32	18	.	.	PUNCT
absel-2093	33	1	cannon	cannon	NOUN
absel-2093	33	2	&	&	CCONJ
absel-2093	33	3	schwaiger	schwaiger	X
absel-2093	33	4	(	(	PUNCT
absel-2093	33	5	2005	2005	NUM
absel-2093	33	6	)	)	PUNCT
absel-2093	33	7	suggest	suggest	VERB
absel-2093	33	8	that	that	SCONJ
absel-2093	33	9	as	as	ADP
absel-2093	33	10	the	the	DET
absel-2093	33	11	speed	speed	NOUN
absel-2093	33	12	of	of	ADP
absel-2093	33	13	the	the	DET
absel-2093	33	14	cycle	cycle	NOUN
absel-2093	33	15	between	between	ADP
absel-2093	33	16	product	product	NOUN
absel-2093	33	17	differentiation	differentiation	NOUN
absel-2093	33	18	and	and	CCONJ
absel-2093	33	19	costexhibit	costexhibit	NOUN
absel-2093	33	20	1	1	NUM
absel-2093	33	21	competition	competition	NOUN
absel-2093	33	22	as	as	SCONJ
absel-2093	33	23	seen	see	VERB
absel-2093	33	24	from	from	ADP
absel-2093	33	25	the	the	DET
absel-2093	33	26	product	product	NOUN
absel-2093	33	27	differentiation	differentiation	NOUN
absel-2093	33	28	paradigm	paradigm	NOUN
absel-2093	33	29	source	source	NOUN
absel-2093	33	30	:	:	PUNCT
absel-2093	33	31	cannon	cannon	NOUN
absel-2093	33	32	,	,	PUNCT
absel-2093	33	33	yaprak	yaprak	NOUN
absel-2093	33	34	and	and	CCONJ
absel-2093	33	35	mokra	mokra	NOUN
absel-2093	33	36	(	(	PUNCT
absel-2093	33	37	1999	1999	NUM
absel-2093	33	38	,	,	PUNCT
absel-2093	33	39	p.	p.	NOUN
absel-2093	33	40	272	272	NUM
absel-2093	33	41	)	)	PUNCT
absel-2093	33	42	page	page	NOUN
absel-2093	33	43	38	38	NUM
absel-2093	33	44	developments	development	NOUN
absel-2093	33	45	in	in	ADP
absel-2093	33	46	business	business	NOUN
absel-2093	33	47	simulation	simulation	NOUN
absel-2093	33	48	and	and	CCONJ
absel-2093	33	49	experiential	experiential	ADJ
absel-2093	33	50	learning	learning	NOUN
absel-2093	33	51	,	,	PUNCT
absel-2093	33	52	volume	volume	NOUN
absel-2093	33	53	41	41	NUM
absel-2093	33	54	,	,	PUNCT
absel-2093	33	55	2014	2014	NUM
absel-2093	33	56	leadership	leadership	NOUN
absel-2093	33	57	strategies	strategy	NOUN
absel-2093	33	58	accelerates	accelerate	VERB
absel-2093	33	59	,	,	PUNCT
absel-2093	33	60	a	a	DET
absel-2093	33	61	third	third	ADJ
absel-2093	33	62	strategy	strategy	NOUN
absel-2093	33	63	arises	arise	VERB
absel-2093	33	64	that	that	PRON
absel-2093	33	65	seeks	seek	VERB
absel-2093	33	66	to	to	PART
absel-2093	33	67	step	step	VERB
absel-2093	33	68	out	out	ADP
absel-2093	33	69	of	of	ADP
absel-2093	33	70	the	the	DET
absel-2093	33	71	cycle	cycle	NOUN
absel-2093	33	72	,	,	PUNCT
absel-2093	33	73	providing	provide	VERB
absel-2093	33	74	consumers	consumer	NOUN
absel-2093	33	75	with	with	ADP
absel-2093	33	76	either	either	CCONJ
absel-2093	33	77	innovation	innovation	NOUN
absel-2093	33	78	and/or	and/or	CCONJ
absel-2093	33	79	economy	economy	NOUN
absel-2093	33	80	,	,	PUNCT
absel-2093	33	81	maintaining	maintain	VERB
absel-2093	33	82	margins	margin	NOUN
absel-2093	33	83	through	through	ADP
absel-2093	33	84	lower	low	ADJ
absel-2093	33	85	transaction	transaction	NOUN
absel-2093	33	86	costs	cost	NOUN
absel-2093	33	87	.	.	PUNCT
absel-2093	34	1	in	in	ADP
absel-2093	34	2	a	a	DET
absel-2093	34	3	subsequent	subsequent	ADJ
absel-2093	34	4	paper	paper	NOUN
absel-2093	34	5	,	,	PUNCT
absel-2093	34	6	they	they	PRON
absel-2093	34	7	elaborate	elaborate	VERB
absel-2093	34	8	on	on	ADP
absel-2093	34	9	the	the	DET
absel-2093	34	10	nature	nature	NOUN
absel-2093	34	11	of	of	ADP
absel-2093	34	12	this	this	DET
absel-2093	34	13	third	third	ADJ
absel-2093	34	14	,	,	PUNCT
absel-2093	34	15	transaction	transaction	NOUN
absel-2093	34	16	cost	cost	NOUN
absel-2093	34	17	,	,	PUNCT
absel-2093	34	18	strategy	strategy	NOUN
absel-2093	34	19	and	and	CCONJ
absel-2093	34	20	discuss	discuss	VERB
absel-2093	34	21	the	the	DET
absel-2093	34	22	mechanisms	mechanism	NOUN
absel-2093	34	23	by	by	ADP
absel-2093	34	24	which	which	PRON
absel-2093	34	25	a	a	DET
absel-2093	34	26	company	company	NOUN
absel-2093	34	27	might	might	AUX
absel-2093	34	28	lower	lower	VERB
absel-2093	34	29	transaction	transaction	NOUN
absel-2093	34	30	costs	cost	NOUN
absel-2093	34	31	through	through	ADP
absel-2093	34	32	various	various	ADJ
absel-2093	34	33	forms	form	NOUN
absel-2093	34	34	of	of	ADP
absel-2093	34	35	customer	customer	NOUN
absel-2093	34	36	equity	equity	NOUN
absel-2093	34	37	(	(	PUNCT
absel-2093	34	38	cannon	cannon	NOUN
absel-2093	34	39	,	,	PUNCT
absel-2093	34	40	cannon	cannon	NOUN
absel-2093	34	41	&	&	CCONJ
absel-2093	34	42	schwaiger	schwaiger	PROPN
absel-2093	34	43	,	,	PUNCT
absel-2093	34	44	2010	2010	NUM
absel-2093	34	45	)	)	PUNCT
absel-2093	34	46	.	.	PUNCT
absel-2093	35	1	however	however	ADV
absel-2093	35	2	,	,	PUNCT
absel-2093	35	3	none	none	NOUN
absel-2093	35	4	of	of	ADP
absel-2093	35	5	the	the	DET
absel-2093	35	6	papers	paper	NOUN
absel-2093	35	7	address	address	VERB
absel-2093	35	8	the	the	DET
absel-2093	35	9	specific	specific	ADJ
absel-2093	35	10	nature	nature	NOUN
absel-2093	35	11	of	of	ADP
absel-2093	35	12	transaction	transaction	NOUN
absel-2093	35	13	costs	cost	NOUN
absel-2093	35	14	,	,	PUNCT
absel-2093	35	15	much	much	ADV
absel-2093	35	16	less	less	ADV
absel-2093	35	17	modeling	modeling	NOUN
absel-2093	35	18	transaction	transaction	NOUN
absel-2093	35	19	costs	cost	NOUN
absel-2093	35	20	in	in	ADP
absel-2093	35	21	a	a	DET
absel-2093	35	22	way	way	NOUN
absel-2093	35	23	that	that	PRON
absel-2093	35	24	can	can	AUX
absel-2093	35	25	be	be	AUX
absel-2093	35	26	used	use	VERB
absel-2093	35	27	to	to	PART
absel-2093	35	28	construct	construct	VERB
absel-2093	35	29	a	a	DET
absel-2093	35	30	simulation	simulation	NOUN
absel-2093	35	31	that	that	PRON
absel-2093	35	32	allows	allow	VERB
absel-2093	35	33	game	game	NOUN
absel-2093	35	34	participants	participant	NOUN
absel-2093	35	35	to	to	PART
absel-2093	35	36	grapple	grapple	VERB
absel-2093	35	37	with	with	ADP
absel-2093	35	38	the	the	DET
absel-2093	35	39	specific	specific	ADJ
absel-2093	35	40	elements	element	NOUN
absel-2093	35	41	of	of	ADP
absel-2093	35	42	transaction	transaction	NOUN
absel-2093	35	43	cost	cost	NOUN
absel-2093	35	44	reduction	reduction	NOUN
absel-2093	35	45	.	.	PUNCT
absel-2093	36	1	the	the	DET
absel-2093	36	2	purpose	purpose	NOUN
absel-2093	36	3	of	of	ADP
absel-2093	36	4	this	this	DET
absel-2093	36	5	paper	paper	NOUN
absel-2093	36	6	is	be	AUX
absel-2093	36	7	to	to	PART
absel-2093	36	8	present	present	VERB
absel-2093	36	9	a	a	DET
absel-2093	36	10	rigorous	rigorous	ADJ
absel-2093	36	11	definition	definition	NOUN
absel-2093	36	12	of	of	ADP
absel-2093	36	13	the	the	DET
absel-2093	36	14	transaction	transaction	NOUN
absel-2093	36	15	-	-	PUNCT
absel-2093	36	16	cost	cost	NOUN
absel-2093	36	17	strategy	strategy	NOUN
absel-2093	36	18	,	,	PUNCT
absel-2093	36	19	explaining	explain	VERB
absel-2093	36	20	the	the	DET
absel-2093	36	21	nature	nature	NOUN
absel-2093	36	22	of	of	ADP
absel-2093	36	23	transaction	transaction	NOUN
absel-2093	36	24	costs	cost	NOUN
absel-2093	36	25	and	and	CCONJ
absel-2093	36	26	the	the	DET
absel-2093	36	27	elements	element	NOUN
absel-2093	36	28	of	of	ADP
absel-2093	36	29	relationship	relationship	NOUN
absel-2093	36	30	marketing	marketing	NOUN
absel-2093	36	31	by	by	ADP
absel-2093	36	32	which	which	PRON
absel-2093	36	33	marketing	marketing	NOUN
absel-2093	36	34	may	may	AUX
absel-2093	36	35	reduce	reduce	VERB
absel-2093	36	36	them	they	PRON
absel-2093	36	37	.	.	PUNCT
absel-2093	37	1	it	it	PRON
absel-2093	37	2	then	then	ADV
absel-2093	37	3	models	model	VERB
absel-2093	37	4	the	the	DET
absel-2093	37	5	strategy	strategy	NOUN
absel-2093	37	6	,	,	PUNCT
absel-2093	37	7	showing	show	VERB
absel-2093	37	8	how	how	SCONJ
absel-2093	37	9	the	the	DET
absel-2093	37	10	transaction	transaction	NOUN
absel-2093	37	11	cost	cost	NOUN
absel-2093	37	12	elements	element	NOUN
absel-2093	37	13	can	can	AUX
absel-2093	37	14	be	be	AUX
absel-2093	37	15	embedded	embed	VERB
absel-2093	37	16	into	into	ADP
absel-2093	37	17	a	a	DET
absel-2093	37	18	marketing	marketing	NOUN
absel-2093	37	19	simulation	simulation	NOUN
absel-2093	37	20	game	game	NOUN
absel-2093	37	21	,	,	PUNCT
absel-2093	37	22	thus	thus	ADV
absel-2093	37	23	creating	create	VERB
absel-2093	37	24	an	an	DET
absel-2093	37	25	opportunity	opportunity	NOUN
absel-2093	37	26	for	for	SCONJ
absel-2093	37	27	game	game	NOUN
absel-2093	37	28	participants	participant	NOUN
absel-2093	37	29	to	to	PART
absel-2093	37	30	pursue	pursue	VERB
absel-2093	37	31	a	a	DET
absel-2093	37	32	transaction	transaction	NOUN
absel-2093	37	33	cost	cost	NOUN
absel-2093	37	34	strategy	strategy	NOUN
absel-2093	37	35	through	through	ADP
absel-2093	37	36	their	their	PRON
absel-2093	37	37	manipulations	manipulation	NOUN
absel-2093	37	38	of	of	ADP
absel-2093	37	39	available	available	ADJ
absel-2093	37	40	marketing	marketing	NOUN
absel-2093	37	41	decisions	decision	NOUN
absel-2093	37	42	.	.	PUNCT
absel-2093	38	1	the	the	DET
absel-2093	38	2	nature	nature	NOUN
absel-2093	38	3	of	of	ADP
absel-2093	38	4	transaction	transaction	NOUN
absel-2093	38	5	costs	cost	NOUN
absel-2093	38	6	according	accord	VERB
absel-2093	38	7	to	to	ADP
absel-2093	38	8	transaction	transaction	NOUN
absel-2093	38	9	cost	cost	NOUN
absel-2093	38	10	theory	theory	NOUN
absel-2093	38	11	(	(	PUNCT
absel-2093	38	12	williamson	williamson	PROPN
absel-2093	38	13	,	,	PUNCT
absel-2093	38	14	1981	1981	NUM
absel-2093	38	15	,	,	PUNCT
absel-2093	38	16	1991	1991	NUM
absel-2093	38	17	;	;	PUNCT
absel-2093	38	18	coase	coase	PROPN
absel-2093	38	19	,	,	PUNCT
absel-2093	38	20	1992	1992	NUM
absel-2093	38	21	)	)	PUNCT
absel-2093	38	22	,	,	PUNCT
absel-2093	38	23	the	the	DET
absel-2093	38	24	costly	costly	ADJ
absel-2093	38	25	market	market	NOUN
absel-2093	38	26	friction	friction	NOUN
absel-2093	38	27	that	that	SCONJ
absel-2093	38	28	marketing	marketing	NOUN
absel-2093	38	29	seeks	seek	VERB
absel-2093	38	30	to	to	PART
absel-2093	38	31	overcome	overcome	VERB
absel-2093	38	32	grows	grow	VERB
absel-2093	38	33	out	out	ADP
absel-2093	38	34	of	of	ADP
absel-2093	38	35	the	the	DET
absel-2093	38	36	difficulties	difficulty	NOUN
absel-2093	38	37	in	in	ADP
absel-2093	38	38	administering	administer	VERB
absel-2093	38	39	contracts	contract	NOUN
absel-2093	38	40	required	require	VERB
absel-2093	38	41	to	to	PART
absel-2093	38	42	consummate	consummate	VERB
absel-2093	38	43	market	market	NOUN
absel-2093	38	44	transactions	transaction	NOUN
absel-2093	38	45	.	.	PUNCT
absel-2093	39	1	these	these	DET
absel-2093	39	2	difficulties	difficulty	NOUN
absel-2093	39	3	are	be	AUX
absel-2093	39	4	driven	drive	VERB
absel-2093	39	5	by	by	ADP
absel-2093	39	6	both	both	CCONJ
absel-2093	39	7	the	the	DET
absel-2093	39	8	character	character	NOUN
absel-2093	39	9	of	of	ADP
absel-2093	39	10	the	the	DET
absel-2093	39	11	transaction	transaction	NOUN
absel-2093	39	12	participants	participant	NOUN
absel-2093	39	13	and	and	CCONJ
absel-2093	39	14	the	the	DET
absel-2093	39	15	conditions	condition	NOUN
absel-2093	39	16	under	under	ADP
absel-2093	39	17	which	which	PRON
absel-2093	39	18	the	the	DET
absel-2093	39	19	transactions	transaction	NOUN
absel-2093	39	20	take	take	VERB
absel-2093	39	21	place	place	NOUN
absel-2093	39	22	.	.	PUNCT
absel-2093	40	1	regarding	regard	VERB
absel-2093	40	2	transaction	transaction	NOUN
absel-2093	40	3	participants	participant	NOUN
absel-2093	40	4	,	,	PUNCT
absel-2093	40	5	the	the	DET
absel-2093	40	6	theory	theory	NOUN
absel-2093	40	7	assumes	assume	VERB
absel-2093	40	8	,	,	PUNCT
absel-2093	40	9	first	first	ADV
absel-2093	40	10	,	,	PUNCT
absel-2093	40	11	that	that	SCONJ
absel-2093	40	12	they	they	PRON
absel-2093	40	13	are	be	AUX
absel-2093	40	14	constrained	constrain	VERB
absel-2093	40	15	by	by	ADP
absel-2093	40	16	bounded	bounded	ADJ
absel-2093	40	17	rationality	rationality	NOUN
absel-2093	40	18	(	(	PUNCT
absel-2093	40	19	simon	simon	PROPN
absel-2093	40	20	,	,	PUNCT
absel-2093	40	21	1972	1972	NUM
absel-2093	40	22	)	)	PUNCT
absel-2093	40	23	.	.	PUNCT
absel-2093	41	1	that	that	PRON
absel-2093	41	2	is	be	AUX
absel-2093	41	3	,	,	PUNCT
absel-2093	41	4	while	while	SCONJ
absel-2093	41	5	participants	participant	NOUN
absel-2093	41	6	are	be	AUX
absel-2093	41	7	rational	rational	ADJ
absel-2093	41	8	in	in	ADP
absel-2093	41	9	the	the	DET
absel-2093	41	10	way	way	NOUN
absel-2093	41	11	they	they	PRON
absel-2093	41	12	approach	approach	VERB
absel-2093	41	13	transactions	transaction	NOUN
absel-2093	41	14	,	,	PUNCT
absel-2093	41	15	they	they	PRON
absel-2093	41	16	are	be	AUX
absel-2093	41	17	limited	limit	VERB
absel-2093	41	18	in	in	ADP
absel-2093	41	19	their	their	PRON
absel-2093	41	20	ability	ability	NOUN
absel-2093	41	21	to	to	PART
absel-2093	41	22	obtain	obtain	VERB
absel-2093	41	23	and	and	CCONJ
absel-2093	41	24	process	process	VERB
absel-2093	41	25	the	the	DET
absel-2093	41	26	information	information	NOUN
absel-2093	41	27	needed	need	VERB
absel-2093	41	28	to	to	PART
absel-2093	41	29	make	make	VERB
absel-2093	41	30	good	good	ADJ
absel-2093	41	31	decisions	decision	NOUN
absel-2093	41	32	.	.	PUNCT
absel-2093	42	1	second	second	ADJ
absel-2093	42	2	,	,	PUNCT
absel-2093	42	3	participants	participant	NOUN
absel-2093	42	4	’	'	PUNCT
absel-2093	42	5	self	self	NOUN
absel-2093	42	6	-	-	PUNCT
absel-2093	42	7	interest	interest	NOUN
absel-2093	42	8	makes	make	VERB
absel-2093	42	9	them	they	PRON
absel-2093	42	10	prone	prone	ADJ
absel-2093	42	11	to	to	ADP
absel-2093	42	12	opportunistic	opportunistic	ADJ
absel-2093	42	13	behavior	behavior	NOUN
absel-2093	42	14	when	when	SCONJ
absel-2093	42	15	given	give	VERB
absel-2093	42	16	the	the	DET
absel-2093	42	17	chance	chance	NOUN
absel-2093	42	18	,	,	PUNCT
absel-2093	42	19	seeking	seek	VERB
absel-2093	42	20	to	to	PART
absel-2093	42	21	maximize	maximize	VERB
absel-2093	42	22	their	their	PRON
absel-2093	42	23	personal	personal	ADJ
absel-2093	42	24	outcomes	outcome	NOUN
absel-2093	42	25	at	at	ADP
absel-2093	42	26	the	the	DET
absel-2093	42	27	expense	expense	NOUN
absel-2093	42	28	of	of	ADP
absel-2093	42	29	their	their	PRON
absel-2093	42	30	exchange	exchange	NOUN
absel-2093	42	31	partner(s	partner(s	NOUN
absel-2093	42	32	)	)	PUNCT
absel-2093	42	33	.	.	PUNCT
absel-2093	43	1	the	the	DET
absel-2093	43	2	conditions	condition	NOUN
absel-2093	43	3	that	that	PRON
absel-2093	43	4	create	create	VERB
absel-2093	43	5	bounded	bounded	ADJ
absel-2093	43	6	rationality	rationality	NOUN
absel-2093	43	7	and	and	CCONJ
absel-2093	43	8	opportunism	opportunism	NOUN
absel-2093	43	9	problems	problem	NOUN
absel-2093	43	10	are	be	AUX
absel-2093	43	11	threefold	threefold	ADJ
absel-2093	43	12	:	:	PUNCT
absel-2093	43	13	the	the	DET
absel-2093	43	14	first	first	ADJ
absel-2093	43	15	is	be	AUX
absel-2093	43	16	environmental	environmental	ADJ
absel-2093	43	17	uncertainty	uncertainty	NOUN
absel-2093	43	18	,	,	PUNCT
absel-2093	43	19	resulting	result	VERB
absel-2093	43	20	in	in	ADP
absel-2093	43	21	adaptation	adaptation	NOUN
absel-2093	43	22	costs	cost	NOUN
absel-2093	43	23	.	.	PUNCT
absel-2093	44	1	in	in	ADP
absel-2093	44	2	order	order	NOUN
absel-2093	44	3	to	to	PART
absel-2093	44	4	facilitate	facilitate	VERB
absel-2093	44	5	market	market	NOUN
absel-2093	44	6	transactions	transaction	NOUN
absel-2093	44	7	,	,	PUNCT
absel-2093	44	8	the	the	DET
absel-2093	44	9	marketer	marketer	NOUN
absel-2093	44	10	must	must	AUX
absel-2093	44	11	mobilize	mobilize	VERB
absel-2093	44	12	resources	resource	NOUN
absel-2093	44	13	to	to	PART
absel-2093	44	14	deliver	deliver	VERB
absel-2093	44	15	the	the	DET
absel-2093	44	16	products	product	NOUN
absel-2093	44	17	and	and	CCONJ
absel-2093	44	18	services	service	NOUN
absel-2093	44	19	customers	customer	NOUN
absel-2093	44	20	want	want	VERB
absel-2093	44	21	at	at	ADP
absel-2093	44	22	the	the	DET
absel-2093	44	23	time	time	NOUN
absel-2093	44	24	,	,	PUNCT
absel-2093	44	25	place	place	NOUN
absel-2093	44	26	,	,	PUNCT
absel-2093	44	27	and	and	CCONJ
absel-2093	44	28	at	at	ADP
absel-2093	44	29	the	the	DET
absel-2093	44	30	price	price	NOUN
absel-2093	44	31	customers	customer	NOUN
absel-2093	44	32	desire	desire	VERB
absel-2093	44	33	.	.	PUNCT
absel-2093	45	1	the	the	DET
absel-2093	45	2	mobilization	mobilization	NOUN
absel-2093	45	3	of	of	ADP
absel-2093	45	4	these	these	DET
absel-2093	45	5	resources	resource	NOUN
absel-2093	45	6	requires	require	VERB
absel-2093	45	7	contracts	contract	NOUN
absel-2093	45	8	with	with	ADP
absel-2093	45	9	facilitating	facilitate	VERB
absel-2093	45	10	parties	party	NOUN
absel-2093	45	11	,	,	PUNCT
absel-2093	45	12	including	include	VERB
absel-2093	45	13	product	product	NOUN
absel-2093	45	14	designers	designer	NOUN
absel-2093	45	15	and	and	CCONJ
absel-2093	45	16	producers	producer	NOUN
absel-2093	45	17	to	to	ADP
absel-2093	45	18	those	those	DET
absel-2093	45	19	parties	party	NOUN
absel-2093	45	20	who	who	PRON
absel-2093	45	21	facilitate	facilitate	VERB
absel-2093	45	22	the	the	DET
absel-2093	45	23	promotion	promotion	NOUN
absel-2093	45	24	,	,	PUNCT
absel-2093	45	25	sales	sale	NOUN
absel-2093	45	26	,	,	PUNCT
absel-2093	45	27	financing	financing	NOUN
absel-2093	45	28	,	,	PUNCT
absel-2093	45	29	and	and	CCONJ
absel-2093	45	30	actual	actual	ADJ
absel-2093	45	31	delivery	delivery	NOUN
absel-2093	45	32	of	of	ADP
absel-2093	45	33	the	the	DET
absel-2093	45	34	product	product	NOUN
absel-2093	45	35	or	or	CCONJ
absel-2093	45	36	services	service	NOUN
absel-2093	45	37	being	be	AUX
absel-2093	45	38	marketed	market	VERB
absel-2093	45	39	.	.	PUNCT
absel-2093	46	1	environmental	environmental	ADJ
absel-2093	46	2	uncertainty	uncertainty	NOUN
absel-2093	46	3	results	result	VERB
absel-2093	46	4	from	from	ADP
absel-2093	46	5	a	a	DET
absel-2093	46	6	lack	lack	NOUN
absel-2093	46	7	of	of	ADP
absel-2093	46	8	information	information	NOUN
absel-2093	46	9	regarding	regard	VERB
absel-2093	46	10	the	the	DET
absel-2093	46	11	specific	specific	ADJ
absel-2093	46	12	parties	party	NOUN
absel-2093	46	13	’	'	PUNCT
absel-2093	46	14	capacity	capacity	NOUN
absel-2093	46	15	,	,	PUNCT
absel-2093	46	16	exhibit	exhibit	VERB
absel-2093	46	17	2	2	NUM
absel-2093	46	18	principles	principle	NOUN
absel-2093	46	19	of	of	ADP
absel-2093	46	20	transaction	transaction	NOUN
absel-2093	46	21	cost	cost	VERB
absel-2093	46	22	analysis	analysis	NOUN
absel-2093	46	23	from	from	ADP
absel-2093	46	24	the	the	DET
absel-2093	46	25	perspective	perspective	NOUN
absel-2093	46	26	of	of	ADP
absel-2093	46	27	marketer	marketer	NOUN
absel-2093	46	28	-	-	PUNCT
absel-2093	46	29	supplier	supplier	NOUN
absel-2093	46	30	transactions	transaction	NOUN
absel-2093	46	31	situational	situational	ADJ
absel-2093	46	32	factors	factor	NOUN
absel-2093	46	33	resulting	result	VERB
absel-2093	46	34	transaction	transaction	NOUN
absel-2093	46	35	costs	cost	VERB
absel-2093	46	36	strategic	strategic	ADJ
absel-2093	46	37	implications	implication	NOUN
absel-2093	46	38	environmental	environmental	ADJ
absel-2093	46	39	uncertainty	uncertainty	NOUN
absel-2093	46	40	involving	involve	VERB
absel-2093	46	41	factors	factor	NOUN
absel-2093	46	42	relating	relate	VERB
absel-2093	46	43	to	to	ADP
absel-2093	46	44	participants	participant	NOUN
absel-2093	46	45	in	in	ADP
absel-2093	46	46	market	market	NOUN
absel-2093	46	47	transactions	transaction	NOUN
absel-2093	46	48	,	,	PUNCT
absel-2093	46	49	the	the	DET
absel-2093	46	50	resolution	resolution	NOUN
absel-2093	46	51	of	of	ADP
absel-2093	46	52	which	which	PRON
absel-2093	46	53	is	be	AUX
absel-2093	46	54	impeded	impede	VERB
absel-2093	46	55	by	by	ADP
absel-2093	46	56	the	the	DET
absel-2093	46	57	limits	limit	NOUN
absel-2093	46	58	of	of	ADP
absel-2093	46	59	marketers	marketer	NOUN
absel-2093	46	60	’	'	PUNCT
absel-2093	46	61	bounded	bound	VERB
absel-2093	46	62	rationality	rationality	NOUN
absel-2093	46	63	.	.	PUNCT
absel-2093	47	1	adaptation	adaptation	NOUN
absel-2093	47	2	costs	cost	NOUN
absel-2093	47	3	resulting	result	VERB
absel-2093	47	4	from	from	ADP
absel-2093	47	5	the	the	DET
absel-2093	47	6	realignment	realignment	NOUN
absel-2093	47	7	of	of	ADP
absel-2093	47	8	the	the	DET
absel-2093	47	9	transaction	transaction	NOUN
absel-2093	47	10	participant	participant	NOUN
absel-2093	47	11	contracts	contract	NOUN
absel-2093	47	12	required	require	VERB
absel-2093	47	13	to	to	PART
absel-2093	47	14	address	address	VERB
absel-2093	47	15	the	the	DET
absel-2093	47	16	demands	demand	NOUN
absel-2093	47	17	of	of	ADP
absel-2093	47	18	changing	change	VERB
absel-2093	47	19	conditions	condition	NOUN
absel-2093	47	20	.	.	PUNCT
absel-2093	48	1	marketers	marketer	NOUN
absel-2093	48	2	can	can	AUX
absel-2093	48	3	reduce	reduce	VERB
absel-2093	48	4	adaptation	adaptation	NOUN
absel-2093	48	5	costs	cost	NOUN
absel-2093	48	6	by	by	ADP
absel-2093	48	7	internalizing	internalize	VERB
absel-2093	48	8	the	the	DET
absel-2093	48	9	specialized	specialized	ADJ
absel-2093	48	10	technologies	technology	NOUN
absel-2093	48	11	/	/	SYM
absel-2093	48	12	processes	process	NOUN
absel-2093	48	13	through	through	ADP
absel-2093	48	14	vertical	vertical	ADJ
absel-2093	48	15	or	or	CCONJ
absel-2093	48	16	horizontal	horizontal	ADJ
absel-2093	48	17	integration	integration	NOUN
absel-2093	48	18	or	or	CCONJ
absel-2093	48	19	making	make	VERB
absel-2093	48	20	transactions	transaction	NOUN
absel-2093	48	21	more	more	ADV
absel-2093	48	22	tractable	tractable	ADJ
absel-2093	48	23	through	through	ADP
absel-2093	48	24	complex	complex	ADJ
absel-2093	48	25	contracts	contract	NOUN
absel-2093	48	26	.	.	PUNCT
absel-2093	49	1	behavioral	behavioral	ADJ
absel-2093	49	2	uncertainty	uncertainty	NOUN
absel-2093	49	3	involving	involve	VERB
absel-2093	49	4	the	the	DET
absel-2093	49	5	degree	degree	NOUN
absel-2093	49	6	to	to	PART
absel-2093	49	7	which	which	PRON
absel-2093	49	8	marketing	marketing	NOUN
absel-2093	49	9	transaction	transaction	NOUN
absel-2093	49	10	participants	participant	NOUN
absel-2093	49	11	have	have	AUX
absel-2093	49	12	fulfilled	fulfil	VERB
absel-2093	49	13	their	their	PRON
absel-2093	49	14	contractual	contractual	ADJ
absel-2093	49	15	obligations	obligation	NOUN
absel-2093	49	16	,	,	PUNCT
absel-2093	49	17	where	where	SCONJ
absel-2093	49	18	the	the	DET
absel-2093	49	19	marketers	marketer	NOUN
absel-2093	49	20	’	'	PUNCT
absel-2093	49	21	bounded	bound	VERB
absel-2093	49	22	rationality	rationality	NOUN
absel-2093	49	23	imposes	impose	VERB
absel-2093	49	24	limits	limit	NOUN
absel-2093	49	25	on	on	ADP
absel-2093	49	26	their	their	PRON
absel-2093	49	27	ability	ability	NOUN
absel-2093	49	28	to	to	PART
absel-2093	49	29	resolve	resolve	VERB
absel-2093	49	30	the	the	DET
absel-2093	49	31	uncertainty	uncertainty	NOUN
absel-2093	49	32	.	.	PUNCT
absel-2093	50	1	performance	performance	NOUN
absel-2093	50	2	evaluation	evaluation	NOUN
absel-2093	50	3	costs	cost	NOUN
absel-2093	50	4	resulting	result	VERB
absel-2093	50	5	from	from	ADP
absel-2093	50	6	the	the	DET
absel-2093	50	7	effort	effort	NOUN
absel-2093	50	8	required	require	VERB
absel-2093	50	9	monitoring	monitoring	NOUN
absel-2093	50	10	and	and	CCONJ
absel-2093	50	11	correcting	correct	VERB
absel-2093	50	12	deficiencies	deficiency	NOUN
absel-2093	50	13	in	in	ADP
absel-2093	50	14	the	the	DET
absel-2093	50	15	way	way	NOUN
absel-2093	50	16	marketing	marketing	NOUN
absel-2093	50	17	transaction	transaction	NOUN
absel-2093	50	18	participants	participant	NOUN
absel-2093	50	19	fulfill	fulfill	VERB
absel-2093	50	20	their	their	PRON
absel-2093	50	21	contractual	contractual	ADJ
absel-2093	50	22	obligations	obligation	NOUN
absel-2093	50	23	.	.	PUNCT
absel-2093	51	1	marketers	marketer	NOUN
absel-2093	51	2	seek	seek	VERB
absel-2093	51	3	to	to	PART
absel-2093	51	4	reduce	reduce	VERB
absel-2093	51	5	performance	performance	NOUN
absel-2093	51	6	evaluation	evaluation	NOUN
absel-2093	51	7	costs	cost	NOUN
absel-2093	51	8	by	by	ADP
absel-2093	51	9	using	use	VERB
absel-2093	51	10	vertical	vertical	ADJ
absel-2093	51	11	or	or	CCONJ
absel-2093	51	12	horizontal	horizontal	ADJ
absel-2093	51	13	integration	integration	NOUN
absel-2093	51	14	to	to	PART
absel-2093	51	15	increase	increase	VERB
absel-2093	51	16	their	their	PRON
absel-2093	51	17	control	control	NOUN
absel-2093	51	18	of	of	ADP
absel-2093	51	19	transaction	transaction	NOUN
absel-2093	51	20	participants	participant	NOUN
absel-2093	51	21	’	'	PUNCT
absel-2093	51	22	performance	performance	NOUN
absel-2093	51	23	metrics	metric	NOUN
absel-2093	51	24	,	,	PUNCT
absel-2093	51	25	contract	contract	NOUN
absel-2093	51	26	enforcement	enforcement	NOUN
absel-2093	51	27	,	,	PUNCT
absel-2093	51	28	and	and	CCONJ
absel-2093	51	29	other	other	ADJ
absel-2093	51	30	less	less	ADV
absel-2093	51	31	formal	formal	ADJ
absel-2093	51	32	means	mean	NOUN
absel-2093	51	33	of	of	ADP
absel-2093	51	34	controlling	control	VERB
absel-2093	51	35	agent	agent	NOUN
absel-2093	51	36	behavior	behavior	NOUN
absel-2093	51	37	.	.	PUNCT
absel-2093	52	1	asset	asset	NOUN
absel-2093	52	2	specificity	specificity	NOUN
absel-2093	52	3	where	where	SCONJ
absel-2093	52	4	transaction	transaction	NOUN
absel-2093	52	5	participants	participant	NOUN
absel-2093	52	6	’	'	PUNCT
absel-2093	52	7	capabilities	capability	NOUN
absel-2093	52	8	are	be	AUX
absel-2093	52	9	unique	unique	ADJ
absel-2093	52	10	and	and	CCONJ
absel-2093	52	11	valuable	valuable	ADJ
absel-2093	52	12	to	to	ADP
absel-2093	52	13	the	the	DET
absel-2093	52	14	marketer	marketer	NOUN
absel-2093	52	15	,	,	PUNCT
absel-2093	52	16	thus	thus	ADV
absel-2093	52	17	creating	create	VERB
absel-2093	52	18	the	the	DET
absel-2093	52	19	potential	potential	NOUN
absel-2093	52	20	for	for	ADP
absel-2093	52	21	opportunism	opportunism	NOUN
absel-2093	52	22	on	on	ADP
absel-2093	52	23	the	the	DET
absel-2093	52	24	part	part	NOUN
absel-2093	52	25	of	of	ADP
absel-2093	52	26	the	the	DET
absel-2093	52	27	participant	participant	NOUN
absel-2093	52	28	,	,	PUNCT
absel-2093	52	29	seeking	seek	VERB
absel-2093	52	30	concessions	concession	NOUN
absel-2093	52	31	from	from	ADP
absel-2093	52	32	the	the	DET
absel-2093	52	33	marketer	marketer	NOUN
absel-2093	52	34	.	.	PUNCT
absel-2093	53	1	safeguarding	safeguard	VERB
absel-2093	53	2	costs	cost	NOUN
absel-2093	53	3	where	where	SCONJ
absel-2093	53	4	the	the	DET
absel-2093	53	5	marketer	marketer	NOUN
absel-2093	53	6	must	must	AUX
absel-2093	53	7	grant	grant	VERB
absel-2093	53	8	concessions	concession	NOUN
absel-2093	53	9	to	to	PART
absel-2093	53	10	ensure	ensure	VERB
absel-2093	53	11	the	the	DET
absel-2093	53	12	availability	availability	NOUN
absel-2093	53	13	of	of	ADP
absel-2093	53	14	the	the	DET
absel-2093	53	15	needed	need	VERB
absel-2093	53	16	resources	resource	NOUN
absel-2093	53	17	.	.	PUNCT
absel-2093	54	1	marketers	marketer	NOUN
absel-2093	54	2	seek	seek	VERB
absel-2093	54	3	to	to	PART
absel-2093	54	4	reduce	reduce	VERB
absel-2093	54	5	safeguarding	safeguard	VERB
absel-2093	54	6	costs	cost	NOUN
absel-2093	54	7	by	by	ADP
absel-2093	54	8	internalizing	internalize	VERB
absel-2093	54	9	the	the	DET
absel-2093	54	10	specialized	specialized	ADJ
absel-2093	54	11	functions	function	NOUN
absel-2093	54	12	through	through	ADP
absel-2093	54	13	vertical	vertical	ADJ
absel-2093	54	14	or	or	CCONJ
absel-2093	54	15	horizontal	horizontal	ADJ
absel-2093	54	16	integration	integration	NOUN
absel-2093	54	17	or	or	CCONJ
absel-2093	54	18	making	make	VERB
absel-2093	54	19	transactions	transaction	NOUN
absel-2093	54	20	more	more	ADV
absel-2093	54	21	tractable	tractable	ADJ
absel-2093	54	22	through	through	ADP
absel-2093	54	23	complex	complex	ADJ
absel-2093	54	24	contracts	contract	NOUN
absel-2093	54	25	.	.	PUNCT
absel-2093	55	1	page	page	NOUN
absel-2093	55	2	39	39	NUM
absel-2093	55	3	developments	development	NOUN
absel-2093	55	4	in	in	ADP
absel-2093	55	5	business	business	NOUN
absel-2093	55	6	simulation	simulation	NOUN
absel-2093	55	7	and	and	CCONJ
absel-2093	55	8	experiential	experiential	ADJ
absel-2093	55	9	learning	learning	NOUN
absel-2093	55	10	,	,	PUNCT
absel-2093	55	11	volume	volume	NOUN
absel-2093	55	12	41	41	NUM
absel-2093	55	13	,	,	PUNCT
absel-2093	55	14	2014	2014	NUM
absel-2093	55	15	contractual	contractual	ADJ
absel-2093	55	16	requirements	requirement	NOUN
absel-2093	55	17	and	and	CCONJ
absel-2093	55	18	the	the	DET
absel-2093	55	19	parties	party	NOUN
absel-2093	55	20	’	’	PART
absel-2093	55	21	actual	actual	ADJ
absel-2093	55	22	behaviors	behavior	NOUN
absel-2093	55	23	needed	need	VERB
absel-2093	55	24	to	to	PART
absel-2093	55	25	bring	bring	VERB
absel-2093	55	26	the	the	DET
absel-2093	55	27	market	market	NOUN
absel-2093	55	28	transaction	transaction	NOUN
absel-2093	55	29	to	to	ADP
absel-2093	55	30	fruition	fruition	NOUN
absel-2093	55	31	.	.	PUNCT
absel-2093	56	1	for	for	ADP
absel-2093	56	2	instance	instance	NOUN
absel-2093	56	3	,	,	PUNCT
absel-2093	56	4	what	what	PRON
absel-2093	56	5	is	be	AUX
absel-2093	56	6	the	the	DET
absel-2093	56	7	cost	cost	NOUN
absel-2093	56	8	of	of	ADP
absel-2093	56	9	adapting	adapt	VERB
absel-2093	56	10	to	to	ADP
absel-2093	56	11	an	an	DET
absel-2093	56	12	increase	increase	NOUN
absel-2093	56	13	in	in	ADP
absel-2093	56	14	demand	demand	NOUN
absel-2093	56	15	resulting	result	VERB
absel-2093	56	16	in	in	ADP
absel-2093	56	17	a	a	DET
absel-2093	56	18	case	case	NOUN
absel-2093	56	19	where	where	SCONJ
absel-2093	56	20	existing	exist	VERB
absel-2093	56	21	suppliers	supplier	NOUN
absel-2093	56	22	can	can	AUX
absel-2093	56	23	no	no	ADV
absel-2093	56	24	longer	long	ADV
absel-2093	56	25	supply	supply	VERB
absel-2093	56	26	the	the	DET
absel-2093	56	27	needed	need	VERB
absel-2093	56	28	products	product	NOUN
absel-2093	56	29	and	and	CCONJ
absel-2093	56	30	service	service	NOUN
absel-2093	56	31	?	?	PUNCT
absel-2093	57	1	what	what	PRON
absel-2093	57	2	are	be	AUX
absel-2093	57	3	the	the	DET
absel-2093	57	4	contractual	contractual	ADJ
absel-2093	57	5	implications	implication	NOUN
absel-2093	57	6	if	if	SCONJ
absel-2093	57	7	a	a	DET
absel-2093	57	8	new	new	ADJ
absel-2093	57	9	technology	technology	NOUN
absel-2093	57	10	becomes	become	VERB
absel-2093	57	11	available	available	ADJ
absel-2093	57	12	,	,	PUNCT
absel-2093	57	13	requiring	require	VERB
absel-2093	57	14	a	a	DET
absel-2093	57	15	marketer	marketer	NOUN
absel-2093	57	16	to	to	PART
absel-2093	57	17	engage	engage	VERB
absel-2093	57	18	suppliers	supplier	NOUN
absel-2093	57	19	of	of	ADP
absel-2093	57	20	different	different	ADJ
absel-2093	57	21	products	product	NOUN
absel-2093	57	22	and	and	CCONJ
absel-2093	57	23	manufacturing	manufacturing	NOUN
absel-2093	57	24	capabilities	capability	NOUN
absel-2093	57	25	?	?	PUNCT
absel-2093	58	1	not	not	PART
absel-2093	58	2	only	only	ADV
absel-2093	58	3	is	be	AUX
absel-2093	58	4	the	the	DET
absel-2093	58	5	accumulation	accumulation	NOUN
absel-2093	58	6	and	and	CCONJ
absel-2093	58	7	processing	processing	NOUN
absel-2093	58	8	of	of	ADP
absel-2093	58	9	the	the	DET
absel-2093	58	10	information	information	NOUN
absel-2093	58	11	to	to	PART
absel-2093	58	12	address	address	VERB
absel-2093	58	13	the	the	DET
absel-2093	58	14	new	new	ADJ
absel-2093	58	15	environmental	environmental	ADJ
absel-2093	58	16	conditions	condition	NOUN
absel-2093	58	17	costly	costly	ADJ
absel-2093	58	18	,	,	PUNCT
absel-2093	58	19	but	but	CCONJ
absel-2093	58	20	as	as	SCONJ
absel-2093	58	21	the	the	DET
absel-2093	58	22	uncertainty	uncertainty	NOUN
absel-2093	58	23	resolves	resolve	VERB
absel-2093	58	24	itself	itself	PRON
absel-2093	58	25	,	,	PUNCT
absel-2093	58	26	reconfiguring	reconfigure	VERB
absel-2093	58	27	and	and	CCONJ
absel-2093	58	28	managing	manage	VERB
absel-2093	58	29	the	the	DET
absel-2093	58	30	necessary	necessary	ADJ
absel-2093	58	31	contracts	contract	NOUN
absel-2093	58	32	is	be	AUX
absel-2093	58	33	costly	costly	ADJ
absel-2093	58	34	as	as	ADV
absel-2093	58	35	well	well	ADV
absel-2093	58	36	.	.	PUNCT
absel-2093	59	1	the	the	DET
absel-2093	59	2	second	second	ADJ
absel-2093	59	3	condition	condition	NOUN
absel-2093	59	4	is	be	AUX
absel-2093	59	5	behavioral	behavioral	ADJ
absel-2093	59	6	uncertainty	uncertainty	NOUN
absel-2093	59	7	resulting	result	VERB
absel-2093	59	8	in	in	ADP
absel-2093	59	9	performance	performance	NOUN
absel-2093	59	10	monitoring	monitoring	NOUN
absel-2093	59	11	costs	cost	NOUN
absel-2093	59	12	.	.	PUNCT
absel-2093	60	1	once	once	SCONJ
absel-2093	60	2	the	the	DET
absel-2093	60	3	contracts	contract	NOUN
absel-2093	60	4	required	require	VERB
absel-2093	60	5	to	to	PART
absel-2093	60	6	administer	administer	VERB
absel-2093	60	7	a	a	DET
absel-2093	60	8	marketing	marketing	NOUN
absel-2093	60	9	program	program	NOUN
absel-2093	60	10	are	be	AUX
absel-2093	60	11	in	in	ADP
absel-2093	60	12	place	place	NOUN
absel-2093	60	13	,	,	PUNCT
absel-2093	60	14	marketing	marketing	NOUN
absel-2093	60	15	success	success	NOUN
absel-2093	60	16	depends	depend	VERB
absel-2093	60	17	on	on	ADP
absel-2093	60	18	transaction	transaction	NOUN
absel-2093	60	19	participants	participant	NOUN
absel-2093	60	20	fulfilling	fulfil	VERB
absel-2093	60	21	their	their	PRON
absel-2093	60	22	responsibilities	responsibility	NOUN
absel-2093	60	23	.	.	PUNCT
absel-2093	61	1	behavioral	behavioral	ADJ
absel-2093	61	2	uncertainty	uncertainty	NOUN
absel-2093	61	3	grows	grow	VERB
absel-2093	61	4	out	out	ADP
absel-2093	61	5	of	of	ADP
absel-2093	61	6	a	a	DET
absel-2093	61	7	lack	lack	NOUN
absel-2093	61	8	of	of	ADP
absel-2093	61	9	information	information	NOUN
absel-2093	61	10	regarding	regard	VERB
absel-2093	61	11	the	the	DET
absel-2093	61	12	degree	degree	NOUN
absel-2093	61	13	and	and	CCONJ
absel-2093	61	14	manner	manner	NOUN
absel-2093	61	15	in	in	ADP
absel-2093	61	16	which	which	PRON
absel-2093	61	17	the	the	DET
absel-2093	61	18	contracts	contract	NOUN
absel-2093	61	19	are	be	AUX
absel-2093	61	20	being	be	AUX
absel-2093	61	21	fulfilled	fulfil	VERB
absel-2093	61	22	.	.	PUNCT
absel-2093	62	1	gathering	gather	VERB
absel-2093	62	2	and	and	CCONJ
absel-2093	62	3	processing	process	VERB
absel-2093	62	4	the	the	DET
absel-2093	62	5	information	information	NOUN
absel-2093	62	6	necessary	necessary	ADJ
absel-2093	62	7	to	to	PART
absel-2093	62	8	monitor	monitor	VERB
absel-2093	62	9	participants	participant	NOUN
absel-2093	62	10	’	'	PUNCT
absel-2093	62	11	behavior	behavior	NOUN
absel-2093	62	12	is	be	AUX
absel-2093	62	13	costly	costly	ADJ
absel-2093	62	14	,	,	PUNCT
absel-2093	62	15	as	as	SCONJ
absel-2093	62	16	is	be	AUX
absel-2093	62	17	the	the	DET
absel-2093	62	18	resolution	resolution	NOUN
absel-2093	62	19	of	of	ADP
absel-2093	62	20	any	any	DET
absel-2093	62	21	problems	problem	NOUN
absel-2093	62	22	with	with	ADP
absel-2093	62	23	behaviors	behavior	NOUN
absel-2093	62	24	once	once	SCONJ
absel-2093	62	25	they	they	PRON
absel-2093	62	26	are	be	AUX
absel-2093	62	27	identified	identify	VERB
absel-2093	62	28	.	.	PUNCT
absel-2093	63	1	for	for	ADP
absel-2093	63	2	instance	instance	NOUN
absel-2093	63	3	,	,	PUNCT
absel-2093	63	4	consider	consider	VERB
absel-2093	63	5	the	the	DET
absel-2093	63	6	cost	cost	NOUN
absel-2093	63	7	of	of	ADP
absel-2093	63	8	monitoring	monitor	VERB
absel-2093	63	9	suppliers	supplier	NOUN
absel-2093	63	10	to	to	PART
absel-2093	63	11	ensure	ensure	VERB
absel-2093	63	12	that	that	SCONJ
absel-2093	63	13	they	they	PRON
absel-2093	63	14	maintain	maintain	VERB
absel-2093	63	15	established	established	ADJ
absel-2093	63	16	product	product	NOUN
absel-2093	63	17	specification	specification	NOUN
absel-2093	63	18	and	and	CCONJ
absel-2093	63	19	standards	standard	NOUN
absel-2093	63	20	of	of	ADP
absel-2093	63	21	quality	quality	NOUN
absel-2093	63	22	control	control	NOUN
absel-2093	63	23	.	.	PUNCT
absel-2093	64	1	consider	consider	VERB
absel-2093	64	2	the	the	DET
absel-2093	64	3	costs	cost	NOUN
absel-2093	64	4	of	of	ADP
absel-2093	64	5	correcting	correct	VERB
absel-2093	64	6	any	any	DET
absel-2093	64	7	deficiencies	deficiency	NOUN
absel-2093	64	8	.	.	PUNCT
absel-2093	65	1	finally	finally	ADV
absel-2093	65	2	,	,	PUNCT
absel-2093	65	3	the	the	DET
absel-2093	65	4	third	third	ADJ
absel-2093	65	5	condition	condition	NOUN
absel-2093	65	6	is	be	AUX
absel-2093	65	7	asset	asset	NOUN
absel-2093	65	8	specificity	specificity	NOUN
absel-2093	65	9	resulting	result	VERB
absel-2093	65	10	in	in	ADP
absel-2093	65	11	safeguarding	safeguard	VERB
absel-2093	65	12	costs	cost	NOUN
absel-2093	65	13	.	.	PUNCT
absel-2093	66	1	the	the	DET
absel-2093	66	2	assets	asset	NOUN
absel-2093	66	3	in	in	ADP
absel-2093	66	4	question	question	NOUN
absel-2093	66	5	refer	refer	NOUN
absel-2093	66	6	to	to	ADP
absel-2093	66	7	the	the	DET
absel-2093	66	8	resources	resource	NOUN
absel-2093	66	9	used	use	VERB
absel-2093	66	10	by	by	ADP
absel-2093	66	11	transaction	transaction	NOUN
absel-2093	66	12	participants	participant	NOUN
absel-2093	66	13	to	to	PART
absel-2093	66	14	fulfill	fulfill	VERB
absel-2093	66	15	their	their	PRON
absel-2093	66	16	contracts	contract	NOUN
absel-2093	66	17	.	.	PUNCT
absel-2093	67	1	asset	asset	NOUN
absel-2093	67	2	specificity	specificity	NOUN
absel-2093	67	3	is	be	AUX
absel-2093	67	4	the	the	DET
absel-2093	67	5	degree	degree	NOUN
absel-2093	67	6	to	to	PART
absel-2093	67	7	which	which	PRON
absel-2093	67	8	the	the	DET
absel-2093	67	9	availability	availability	NOUN
absel-2093	67	10	of	of	ADP
absel-2093	67	11	a	a	DET
absel-2093	67	12	particular	particular	ADJ
absel-2093	67	13	technology	technology	NOUN
absel-2093	67	14	or	or	CCONJ
absel-2093	67	15	process	process	NOUN
absel-2093	67	16	is	be	AUX
absel-2093	67	17	specific	specific	ADJ
absel-2093	67	18	to	to	ADP
absel-2093	67	19	a	a	DET
absel-2093	67	20	single	single	ADJ
absel-2093	67	21	supplier	supplier	NOUN
absel-2093	67	22	versus	versus	ADP
absel-2093	67	23	readily	readily	ADV
absel-2093	67	24	available	available	ADJ
absel-2093	67	25	from	from	ADP
absel-2093	67	26	competing	compete	VERB
absel-2093	67	27	sources	source	NOUN
absel-2093	67	28	in	in	ADP
absel-2093	67	29	an	an	DET
absel-2093	67	30	open	open	ADJ
absel-2093	67	31	market	market	NOUN
absel-2093	67	32	.	.	PUNCT
absel-2093	68	1	for	for	ADP
absel-2093	68	2	instance	instance	NOUN
absel-2093	68	3	,	,	PUNCT
absel-2093	68	4	an	an	DET
absel-2093	68	5	electric	electric	ADJ
absel-2093	68	6	automobile	automobile	NOUN
absel-2093	68	7	might	might	AUX
absel-2093	68	8	require	require	VERB
absel-2093	68	9	a	a	DET
absel-2093	68	10	regenerative	regenerative	ADJ
absel-2093	68	11	braking	braking	NOUN
absel-2093	68	12	system	system	NOUN
absel-2093	68	13	(	(	PUNCT
absel-2093	68	14	a	a	DET
absel-2093	68	15	system	system	NOUN
absel-2093	68	16	for	for	ADP
absel-2093	68	17	converting	convert	VERB
absel-2093	68	18	the	the	DET
absel-2093	68	19	energy	energy	NOUN
absel-2093	68	20	created	create	VERB
absel-2093	68	21	by	by	ADP
absel-2093	68	22	the	the	DET
absel-2093	68	23	braking	braking	NOUN
absel-2093	68	24	process	process	NOUN
absel-2093	68	25	into	into	ADP
absel-2093	68	26	usable	usable	ADJ
absel-2093	68	27	electric	electric	ADJ
absel-2093	68	28	power	power	NOUN
absel-2093	68	29	)	)	PUNCT
absel-2093	68	30	intellectual	intellectual	ADJ
absel-2093	68	31	property	property	NOUN
absel-2093	68	32	owned	own	VERB
absel-2093	68	33	by	by	ADP
absel-2093	68	34	a	a	DET
absel-2093	68	35	particular	particular	ADJ
absel-2093	68	36	supplier	supplier	NOUN
absel-2093	68	37	.	.	PUNCT
absel-2093	69	1	if	if	SCONJ
absel-2093	69	2	the	the	DET
absel-2093	69	3	required	require	VERB
absel-2093	69	4	technology	technology	NOUN
absel-2093	69	5	or	or	CCONJ
absel-2093	69	6	process	process	NOUN
absel-2093	69	7	is	be	AUX
absel-2093	69	8	proprietary	proprietary	ADJ
absel-2093	69	9	to	to	ADP
absel-2093	69	10	a	a	DET
absel-2093	69	11	single	single	ADJ
absel-2093	69	12	supplier	supplier	NOUN
absel-2093	69	13	,	,	PUNCT
absel-2093	69	14	the	the	DET
absel-2093	69	15	controlling	control	VERB
absel-2093	69	16	supplier	supplier	NOUN
absel-2093	69	17	is	be	AUX
absel-2093	69	18	in	in	ADP
absel-2093	69	19	a	a	DET
absel-2093	69	20	position	position	NOUN
absel-2093	69	21	to	to	PART
absel-2093	69	22	take	take	VERB
absel-2093	69	23	advantage	advantage	NOUN
absel-2093	69	24	of	of	ADP
absel-2093	69	25	the	the	DET
absel-2093	69	26	marketer	marketer	NOUN
absel-2093	69	27	(	(	PUNCT
absel-2093	69	28	representing	represent	VERB
absel-2093	69	29	a	a	DET
absel-2093	69	30	customer	customer	NOUN
absel-2093	69	31	)	)	PUNCT
absel-2093	69	32	,	,	PUNCT
absel-2093	69	33	thus	thus	ADV
absel-2093	69	34	making	make	VERB
absel-2093	69	35	the	the	DET
absel-2093	69	36	proprietary	proprietary	ADJ
absel-2093	69	37	resource	resource	NOUN
absel-2093	69	38	very	very	ADV
absel-2093	69	39	costly	costly	ADJ
absel-2093	69	40	.	.	PUNCT
absel-2093	70	1	safeguarding	safeguard	VERB
absel-2093	70	2	costs	cost	NOUN
absel-2093	70	3	are	be	AUX
absel-2093	70	4	the	the	DET
absel-2093	70	5	costs	cost	NOUN
absel-2093	70	6	incurred	incur	VERB
absel-2093	70	7	by	by	ADP
absel-2093	70	8	the	the	DET
absel-2093	70	9	marketer	marketer	NOUN
absel-2093	70	10	to	to	PART
absel-2093	70	11	prevent	prevent	VERB
absel-2093	70	12	the	the	DET
absel-2093	70	13	supplier	supplier	NOUN
absel-2093	70	14	from	from	ADP
absel-2093	70	15	opportunistically	opportunistically	ADV
absel-2093	70	16	taking	take	VERB
absel-2093	70	17	advantage	advantage	NOUN
absel-2093	70	18	of	of	ADP
absel-2093	70	19	its	its	PRON
absel-2093	70	20	position	position	NOUN
absel-2093	70	21	.	.	PUNCT
absel-2093	71	1	the	the	DET
absel-2093	71	2	costs	cost	NOUN
absel-2093	71	3	would	would	AUX
absel-2093	71	4	include	include	VERB
absel-2093	71	5	such	such	ADJ
absel-2093	71	6	things	thing	NOUN
absel-2093	71	7	as	as	ADP
absel-2093	71	8	the	the	DET
absel-2093	71	9	cost	cost	NOUN
absel-2093	71	10	of	of	ADP
absel-2093	71	11	acquiring	acquire	VERB
absel-2093	71	12	the	the	DET
absel-2093	71	13	technology	technology	NOUN
absel-2093	71	14	directly	directly	ADV
absel-2093	71	15	or	or	CCONJ
absel-2093	71	16	by	by	ADP
absel-2093	71	17	developing	develop	VERB
absel-2093	71	18	complex	complex	ADJ
absel-2093	71	19	contracts	contract	NOUN
absel-2093	71	20	that	that	PRON
absel-2093	71	21	reduce	reduce	VERB
absel-2093	71	22	costly	costly	ADJ
absel-2093	71	23	bargaining	bargaining	NOUN
absel-2093	71	24	over	over	ADP
absel-2093	71	25	the	the	DET
absel-2093	71	26	suppliers	supplier	NOUN
absel-2093	71	27	’	'	PUNCT
absel-2093	71	28	profits	profit	NOUN
absel-2093	71	29	resulting	result	VERB
absel-2093	71	30	from	from	ADP
absel-2093	71	31	selling	sell	VERB
absel-2093	71	32	the	the	DET
absel-2093	71	33	proprietary	proprietary	ADJ
absel-2093	71	34	technology	technology	NOUN
absel-2093	71	35	(	(	PUNCT
absel-2093	71	36	dyer	dyer	NOUN
absel-2093	71	37	,	,	PUNCT
absel-2093	71	38	1997	1997	NUM
absel-2093	71	39	)	)	PUNCT
absel-2093	71	40	.	.	PUNCT
absel-2093	72	1	exhibit	exhibit	VERB
absel-2093	72	2	2	2	NUM
absel-2093	72	3	summarizes	summarize	NOUN
absel-2093	72	4	the	the	DET
absel-2093	72	5	driving	drive	VERB
absel-2093	72	6	principles	principle	NOUN
absel-2093	72	7	we	we	PRON
absel-2093	72	8	have	have	AUX
absel-2093	72	9	just	just	ADV
absel-2093	72	10	discussed	discuss	VERB
absel-2093	72	11	.	.	PUNCT
absel-2093	73	1	in	in	ADP
absel-2093	73	2	the	the	DET
absel-2093	73	3	literature	literature	NOUN
absel-2093	73	4	,	,	PUNCT
absel-2093	73	5	they	they	PRON
absel-2093	73	6	have	have	AUX
absel-2093	73	7	generally	generally	ADV
absel-2093	73	8	addressed	address	VERB
absel-2093	73	9	inter	inter	ADJ
absel-2093	73	10	-	-	ADJ
absel-2093	73	11	organizational	organizational	ADJ
absel-2093	73	12	transactions	transaction	NOUN
absel-2093	73	13	and	and	CCONJ
absel-2093	73	14	are	be	AUX
absel-2093	73	15	referred	refer	VERB
absel-2093	73	16	to	to	ADP
absel-2093	73	17	as	as	ADP
absel-2093	73	18	transaction	transaction	NOUN
absel-2093	73	19	-	-	PUNCT
absel-2093	73	20	cost	cost	NOUN
absel-2093	73	21	analysis	analysis	NOUN
absel-2093	73	22	,	,	PUNCT
absel-2093	73	23	or	or	CCONJ
absel-2093	73	24	tca	tca	PROPN
absel-2093	73	25	.	.	PUNCT
absel-2093	74	1	(	(	PUNCT
absel-2093	74	2	see	see	VERB
absel-2093	74	3	reindfeisch	reindfeisch	PROPN
absel-2093	74	4	&	&	CCONJ
absel-2093	74	5	heide	heide	PROPN
absel-2093	74	6	1997	1997	NUM
absel-2093	74	7	for	for	ADP
absel-2093	74	8	a	a	DET
absel-2093	74	9	review	review	NOUN
absel-2093	74	10	)	)	PUNCT
absel-2093	74	11	.	.	PUNCT
absel-2093	75	1	as	as	SCONJ
absel-2093	75	2	we	we	PRON
absel-2093	75	3	have	have	AUX
absel-2093	75	4	seen	see	VERB
absel-2093	75	5	in	in	ADP
absel-2093	75	6	exhibit	exhibit	NOUN
absel-2093	75	7	1	1	NUM
absel-2093	75	8	,	,	PUNCT
absel-2093	75	9	in	in	ADP
absel-2093	75	10	a	a	DET
absel-2093	75	11	free	free	ADJ
absel-2093	75	12	market	market	NOUN
absel-2093	75	13	,	,	PUNCT
absel-2093	75	14	the	the	DET
absel-2093	75	15	pressure	pressure	NOUN
absel-2093	75	16	of	of	ADP
absel-2093	75	17	competition	competition	NOUN
absel-2093	75	18	will	will	AUX
absel-2093	75	19	tend	tend	VERB
absel-2093	75	20	to	to	PART
absel-2093	75	21	reduce	reduce	VERB
absel-2093	75	22	prices	price	NOUN
absel-2093	75	23	.	.	PUNCT
absel-2093	76	1	however	however	ADV
absel-2093	76	2	,	,	PUNCT
absel-2093	76	3	as	as	SCONJ
absel-2093	76	4	we	we	PRON
absel-2093	76	5	have	have	AUX
absel-2093	76	6	also	also	ADV
absel-2093	76	7	seen	see	VERB
absel-2093	76	8	,	,	PUNCT
absel-2093	76	9	the	the	DET
absel-2093	76	10	freedom	freedom	NOUN
absel-2093	76	11	of	of	ADP
absel-2093	76	12	these	these	DET
absel-2093	76	13	markets	market	NOUN
absel-2093	76	14	is	be	AUX
absel-2093	76	15	impeded	impede	VERB
absel-2093	76	16	by	by	ADP
absel-2093	76	17	the	the	DET
absel-2093	76	18	frictions	friction	NOUN
absel-2093	76	19	embodied	embody	VERB
absel-2093	76	20	in	in	ADP
absel-2093	76	21	transaction	transaction	NOUN
absel-2093	76	22	costs	cost	NOUN
absel-2093	76	23	.	.	PUNCT
absel-2093	77	1	the	the	DET
absel-2093	77	2	basic	basic	ADJ
absel-2093	77	3	premise	premise	NOUN
absel-2093	77	4	of	of	ADP
absel-2093	77	5	tca	tca	PROPN
absel-2093	77	6	is	be	AUX
absel-2093	77	7	that	that	SCONJ
absel-2093	77	8	,	,	PUNCT
absel-2093	77	9	if	if	SCONJ
absel-2093	77	10	the	the	DET
absel-2093	77	11	costs	cost	NOUN
absel-2093	77	12	of	of	ADP
absel-2093	77	13	market	market	NOUN
absel-2093	77	14	transactions	transaction	NOUN
absel-2093	77	15	are	be	AUX
absel-2093	77	16	high	high	ADJ
absel-2093	77	17	enough	enough	ADV
absel-2093	77	18	,	,	PUNCT
absel-2093	77	19	they	they	PRON
absel-2093	77	20	might	might	AUX
absel-2093	77	21	be	be	AUX
absel-2093	77	22	reduced	reduce	VERB
absel-2093	77	23	by	by	ADP
absel-2093	77	24	internalizing	internalize	VERB
absel-2093	77	25	them	they	PRON
absel-2093	77	26	within	within	ADP
absel-2093	77	27	a	a	DET
absel-2093	77	28	firm	firm	NOUN
absel-2093	77	29	through	through	ADP
absel-2093	77	30	vertical	vertical	ADJ
absel-2093	77	31	or	or	CCONJ
absel-2093	77	32	horizontal	horizontal	ADJ
absel-2093	77	33	integration	integration	NOUN
absel-2093	77	34	.	.	PUNCT
absel-2093	78	1	while	while	SCONJ
absel-2093	78	2	internalization	internalization	NOUN
absel-2093	78	3	gives	give	VERB
absel-2093	78	4	a	a	DET
absel-2093	78	5	company	company	NOUN
absel-2093	78	6	more	more	ADJ
absel-2093	78	7	control	control	NOUN
absel-2093	78	8	over	over	ADP
absel-2093	78	9	the	the	DET
absel-2093	78	10	nature	nature	NOUN
absel-2093	78	11	of	of	ADP
absel-2093	78	12	the	the	DET
absel-2093	78	13	contracts	contract	NOUN
absel-2093	78	14	and	and	CCONJ
absel-2093	78	15	the	the	DET
absel-2093	78	16	information	information	NOUN
absel-2093	78	17	flows	flow	VERB
absel-2093	78	18	necessary	necessary	ADJ
absel-2093	78	19	to	to	PART
absel-2093	78	20	enforce	enforce	VERB
absel-2093	78	21	them	they	PRON
absel-2093	78	22	,	,	PUNCT
absel-2093	78	23	it	it	PRON
absel-2093	78	24	imposes	impose	VERB
absel-2093	78	25	potential	potential	ADJ
absel-2093	78	26	opportunity	opportunity	NOUN
absel-2093	78	27	costs	cost	NOUN
absel-2093	78	28	by	by	ADP
absel-2093	78	29	reducing	reduce	VERB
absel-2093	78	30	the	the	DET
absel-2093	78	31	ability	ability	NOUN
absel-2093	78	32	to	to	PART
absel-2093	78	33	switch	switch	VERB
absel-2093	78	34	suppliers	supplier	NOUN
absel-2093	78	35	in	in	ADP
absel-2093	78	36	order	order	NOUN
absel-2093	78	37	take	take	VERB
absel-2093	78	38	advantage	advantage	NOUN
absel-2093	78	39	of	of	ADP
absel-2093	78	40	lower	low	ADJ
absel-2093	78	41	prices	price	NOUN
absel-2093	78	42	and/or	and/or	CCONJ
absel-2093	78	43	superior	superior	ADJ
absel-2093	78	44	products	product	NOUN
absel-2093	78	45	.	.	PUNCT
absel-2093	79	1	returning	return	VERB
absel-2093	79	2	to	to	ADP
absel-2093	79	3	our	our	PRON
absel-2093	79	4	example	example	NOUN
absel-2093	79	5	of	of	ADP
absel-2093	79	6	regenerative	regenerative	ADJ
absel-2093	79	7	breaking	breaking	NOUN
absel-2093	79	8	systems	system	NOUN
absel-2093	79	9	,	,	PUNCT
absel-2093	79	10	our	our	PRON
absel-2093	79	11	automobile	automobile	NOUN
absel-2093	79	12	company	company	NOUN
absel-2093	79	13	might	might	AUX
absel-2093	79	14	internalize	internalize	VERB
absel-2093	79	15	the	the	DET
absel-2093	79	16	function	function	NOUN
absel-2093	79	17	by	by	ADP
absel-2093	79	18	investing	invest	VERB
absel-2093	79	19	in	in	ADP
absel-2093	79	20	the	the	DET
absel-2093	79	21	leading	lead	VERB
absel-2093	79	22	supplier	supplier	NOUN
absel-2093	79	23	in	in	ADP
absel-2093	79	24	the	the	DET
absel-2093	79	25	field	field	NOUN
absel-2093	79	26	,	,	PUNCT
absel-2093	79	27	only	only	ADV
absel-2093	79	28	to	to	PART
absel-2093	79	29	find	find	VERB
absel-2093	79	30	that	that	SCONJ
absel-2093	79	31	another	another	DET
absel-2093	79	32	company	company	NOUN
absel-2093	79	33	has	have	AUX
absel-2093	79	34	developed	develop	VERB
absel-2093	79	35	a	a	DET
absel-2093	79	36	better	well	ADJ
absel-2093	79	37	,	,	PUNCT
absel-2093	79	38	lower	lower	ADV
absel-2093	79	39	-	-	PUNCT
absel-2093	79	40	priced	price	VERB
absel-2093	79	41	technology	technology	NOUN
absel-2093	79	42	(	(	PUNCT
absel-2093	79	43	creating	create	VERB
absel-2093	79	44	an	an	DET
absel-2093	79	45	opportunity	opportunity	NOUN
absel-2093	79	46	cost	cost	NOUN
absel-2093	79	47	)	)	PUNCT
absel-2093	79	48	.	.	PUNCT
absel-2093	80	1	how	how	SCONJ
absel-2093	80	2	relationship	relationship	NOUN
absel-2093	80	3	marketing	marketing	NOUN
absel-2093	80	4	reduces	reduce	VERB
absel-2093	80	5	transaction	transaction	NOUN
absel-2093	80	6	costs	cost	NOUN
absel-2093	80	7	notwithstanding	notwithstanding	ADP
absel-2093	80	8	the	the	DET
absel-2093	80	9	fact	fact	NOUN
absel-2093	80	10	that	that	SCONJ
absel-2093	80	11	tca	tca	PROPN
absel-2093	80	12	is	be	AUX
absel-2093	80	13	usually	usually	ADV
absel-2093	80	14	considered	consider	VERB
absel-2093	80	15	in	in	ADP
absel-2093	80	16	the	the	DET
absel-2093	80	17	context	context	NOUN
absel-2093	80	18	of	of	ADP
absel-2093	80	19	inter	inter	ADJ
absel-2093	80	20	-	-	ADJ
absel-2093	80	21	organizational	organizational	ADJ
absel-2093	80	22	transactions	transaction	NOUN
absel-2093	80	23	,	,	PUNCT
absel-2093	80	24	the	the	DET
absel-2093	80	25	framework	framework	NOUN
absel-2093	80	26	is	be	AUX
absel-2093	80	27	applicable	applicable	ADJ
absel-2093	80	28	to	to	ADP
absel-2093	80	29	consumer	consumer	NOUN
absel-2093	80	30	transactions	transaction	NOUN
absel-2093	80	31	as	as	ADV
absel-2093	80	32	well	well	ADV
absel-2093	80	33	(	(	PUNCT
absel-2093	80	34	bergen	bergen	PROPN
absel-2093	80	35	,	,	PUNCT
absel-2093	80	36	dutta	dutta	PROPN
absel-2093	80	37	,	,	PUNCT
absel-2093	80	38	&	&	CCONJ
absel-2093	80	39	walker	walker	PROPN
absel-2093	80	40	,	,	PUNCT
absel-2093	80	41	1992	1992	NUM
absel-2093	80	42	)	)	PUNCT
absel-2093	80	43	.	.	PUNCT
absel-2093	81	1	this	this	DET
absel-2093	81	2	perspective	perspective	NOUN
absel-2093	81	3	is	be	AUX
absel-2093	81	4	implicit	implicit	ADJ
absel-2093	81	5	in	in	ADP
absel-2093	81	6	cannon	cannon	NOUN
absel-2093	81	7	and	and	CCONJ
absel-2093	81	8	schwaiger	schwaiger	NOUN
absel-2093	81	9	’s	’s	PART
absel-2093	81	10	(	(	PUNCT
absel-2093	81	11	2005	2005	NUM
absel-2093	81	12	)	)	PUNCT
absel-2093	81	13	transaction	transaction	NOUN
absel-2093	81	14	-	-	PUNCT
absel-2093	81	15	cost	cost	NOUN
absel-2093	81	16	strategy	strategy	NOUN
absel-2093	81	17	.	.	PUNCT
absel-2093	82	1	according	accord	VERB
absel-2093	82	2	to	to	ADP
absel-2093	82	3	their	their	PRON
absel-2093	82	4	conception	conception	NOUN
absel-2093	82	5	,	,	PUNCT
absel-2093	82	6	the	the	DET
absel-2093	82	7	relationship	relationship	NOUN
absel-2093	82	8	marketer	marketer	NOUN
absel-2093	82	9	engages	engage	VERB
absel-2093	82	10	in	in	ADP
absel-2093	82	11	a	a	DET
absel-2093	82	12	principal	principal	ADJ
absel-2093	82	13	-	-	PUNCT
absel-2093	82	14	agent	agent	NOUN
absel-2093	82	15	relationship	relationship	NOUN
absel-2093	82	16	with	with	ADP
absel-2093	82	17	its	its	PRON
absel-2093	82	18	customers	customer	NOUN
absel-2093	82	19	,	,	PUNCT
absel-2093	82	20	developing	develop	VERB
absel-2093	82	21	a	a	DET
absel-2093	82	22	psychological	psychological	ADJ
absel-2093	82	23	contract	contract	NOUN
absel-2093	82	24	in	in	ADP
absel-2093	82	25	which	which	PRON
absel-2093	82	26	it	it	PRON
absel-2093	82	27	agrees	agree	VERB
absel-2093	82	28	to	to	PART
absel-2093	82	29	act	act	VERB
absel-2093	82	30	as	as	ADP
absel-2093	82	31	a	a	DET
absel-2093	82	32	purchasing	purchase	VERB
absel-2093	82	33	agent	agent	NOUN
absel-2093	82	34	for	for	ADP
absel-2093	82	35	its	its	PRON
absel-2093	82	36	customers	customer	NOUN
absel-2093	82	37	(	(	PUNCT
absel-2093	82	38	principals	principal	NOUN
absel-2093	82	39	)	)	PUNCT
absel-2093	82	40	.	.	PUNCT
absel-2093	83	1	the	the	DET
absel-2093	83	2	terms	term	NOUN
absel-2093	83	3	of	of	ADP
absel-2093	83	4	the	the	DET
absel-2093	83	5	contract	contract	NOUN
absel-2093	83	6	are	be	AUX
absel-2093	83	7	that	that	SCONJ
absel-2093	83	8	the	the	DET
absel-2093	83	9	marketer	marketer	NOUN
absel-2093	83	10	will	will	AUX
absel-2093	83	11	procure	procure	VERB
absel-2093	83	12	the	the	DET
absel-2093	83	13	goods	good	NOUN
absel-2093	83	14	and	and	CCONJ
absel-2093	83	15	services	service	NOUN
absel-2093	83	16	its	its	PRON
absel-2093	83	17	customers	customer	NOUN
absel-2093	83	18	desire	desire	VERB
absel-2093	83	19	at	at	ADP
absel-2093	83	20	the	the	DET
absel-2093	83	21	best	good	ADJ
absel-2093	83	22	possible	possible	ADJ
absel-2093	83	23	price	price	NOUN
absel-2093	83	24	.	.	PUNCT
absel-2093	84	1	to	to	PART
absel-2093	84	2	avoid	avoid	VERB
absel-2093	84	3	conflicts	conflict	NOUN
absel-2093	84	4	with	with	ADP
absel-2093	84	5	the	the	DET
absel-2093	84	6	marketer	marketer	NOUN
absel-2093	84	7	’s	’s	PART
absel-2093	84	8	simultaneous	simultaneous	ADJ
absel-2093	84	9	agency	agency	NOUN
absel-2093	84	10	responsibility	responsibility	NOUN
absel-2093	84	11	to	to	ADP
absel-2093	84	12	its	its	PRON
absel-2093	84	13	profit	profit	NOUN
absel-2093	84	14	-	-	PUNCT
absel-2093	84	15	seeking	seek	VERB
absel-2093	84	16	owners	owner	NOUN
absel-2093	84	17	,	,	PUNCT
absel-2093	84	18	it	it	PRON
absel-2093	84	19	establishes	establish	VERB
absel-2093	84	20	profit	profit	NOUN
absel-2093	84	21	as	as	ADP
absel-2093	84	22	a	a	DET
absel-2093	84	23	constraint	constraint	NOUN
absel-2093	84	24	rather	rather	ADV
absel-2093	84	25	than	than	ADP
absel-2093	84	26	an	an	DET
absel-2093	84	27	objective	objective	NOUN
absel-2093	84	28	.	.	PUNCT
absel-2093	85	1	building	build	VERB
absel-2093	85	2	an	an	DET
absel-2093	85	3	organizational	organizational	ADJ
absel-2093	85	4	culture	culture	NOUN
absel-2093	85	5	around	around	ADP
absel-2093	85	6	this	this	DET
absel-2093	85	7	arrangement	arrangement	NOUN
absel-2093	85	8	,	,	PUNCT
absel-2093	85	9	members	member	NOUN
absel-2093	85	10	of	of	ADP
absel-2093	85	11	the	the	DET
absel-2093	85	12	marketing	marketing	NOUN
absel-2093	85	13	organization	organization	NOUN
absel-2093	85	14	can	can	AUX
absel-2093	85	15	be	be	AUX
absel-2093	85	16	motivated	motivate	VERB
absel-2093	85	17	and	and	CCONJ
absel-2093	85	18	positively	positively	ADV
absel-2093	85	19	socially	socially	ADV
absel-2093	85	20	reinforced	reinforce	VERB
absel-2093	85	21	for	for	ADP
absel-2093	85	22	focusing	focus	VERB
absel-2093	85	23	their	their	PRON
absel-2093	85	24	efforts	effort	NOUN
absel-2093	85	25	to	to	PART
absel-2093	85	26	search	search	VERB
absel-2093	85	27	out	out	ADP
absel-2093	85	28	ever	ever	ADV
absel-2093	85	29	-	-	PUNCT
absel-2093	85	30	better	well	ADJ
absel-2093	85	31	ways	way	NOUN
absel-2093	85	32	of	of	ADP
absel-2093	85	33	delivering	deliver	VERB
absel-2093	85	34	value	value	NOUN
absel-2093	85	35	to	to	ADP
absel-2093	85	36	their	their	PRON
absel-2093	85	37	customers	customer	NOUN
absel-2093	85	38	,	,	PUNCT
absel-2093	85	39	subject	subject	ADJ
absel-2093	85	40	to	to	ADP
absel-2093	85	41	the	the	DET
absel-2093	85	42	profit	profit	NOUN
absel-2093	85	43	constraint	constraint	NOUN
absel-2093	85	44	.	.	PUNCT
absel-2093	86	1	given	give	VERB
absel-2093	86	2	that	that	SCONJ
absel-2093	86	3	transaction	transaction	NOUN
absel-2093	86	4	costs	cost	NOUN
absel-2093	86	5	ultimately	ultimately	ADV
absel-2093	86	6	involve	involve	VERB
absel-2093	86	7	contract	contract	NOUN
absel-2093	86	8	negotiation	negotiation	NOUN
absel-2093	86	9	and	and	CCONJ
absel-2093	86	10	administration	administration	NOUN
absel-2093	86	11	,	,	PUNCT
absel-2093	86	12	they	they	PRON
absel-2093	86	13	are	be	AUX
absel-2093	86	14	intimately	intimately	ADV
absel-2093	86	15	tied	tie	VERB
absel-2093	86	16	to	to	ADP
absel-2093	86	17	agency	agency	NOUN
absel-2093	86	18	theory	theory	NOUN
absel-2093	86	19	,	,	PUNCT
absel-2093	86	20	involving	involve	VERB
absel-2093	86	21	contracts	contract	NOUN
absel-2093	86	22	between	between	ADP
absel-2093	86	23	principals	principal	NOUN
absel-2093	86	24	and	and	CCONJ
absel-2093	86	25	agents	agent	NOUN
absel-2093	86	26	.	.	PUNCT
absel-2093	87	1	in	in	ADP
absel-2093	87	2	the	the	DET
absel-2093	87	3	previous	previous	ADJ
absel-2093	87	4	section	section	NOUN
absel-2093	87	5	of	of	ADP
absel-2093	87	6	our	our	PRON
absel-2093	87	7	discussion	discussion	NOUN
absel-2093	87	8	,	,	PUNCT
absel-2093	87	9	the	the	DET
absel-2093	87	10	analysis	analysis	NOUN
absel-2093	87	11	was	be	AUX
absel-2093	87	12	undertaken	undertake	VERB
absel-2093	87	13	from	from	ADP
absel-2093	87	14	the	the	DET
absel-2093	87	15	perspective	perspective	NOUN
absel-2093	87	16	of	of	ADP
absel-2093	87	17	a	a	DET
absel-2093	87	18	marketing	marketing	NOUN
absel-2093	87	19	“	"	PUNCT
absel-2093	87	20	channel	channel	NOUN
absel-2093	87	21	captain	captain	NOUN
absel-2093	87	22	”	"	PUNCT
absel-2093	87	23	(	(	PUNCT
absel-2093	87	24	hingley	hingley	PROPN
absel-2093	87	25	,	,	PUNCT
absel-2093	87	26	2005	2005	NUM
absel-2093	87	27	)	)	PUNCT
absel-2093	87	28	as	as	ADP
absel-2093	87	29	principal	principal	ADJ
absel-2093	87	30	and	and	CCONJ
absel-2093	87	31	other	other	ADJ
absel-2093	87	32	channel	channel	NOUN
absel-2093	87	33	functions	function	NOUN
absel-2093	87	34	as	as	ADP
absel-2093	87	35	agents	agent	NOUN
absel-2093	87	36	(	(	PUNCT
absel-2093	87	37	bergen	bergen	PROPN
absel-2093	87	38	,	,	PUNCT
absel-2093	87	39	dutta	dutta	PROPN
absel-2093	87	40	,	,	PUNCT
absel-2093	87	41	&	&	CCONJ
absel-2093	87	42	walker	walker	PROPN
absel-2093	87	43	,	,	PUNCT
absel-2093	87	44	1992	1992	NUM
absel-2093	87	45	)	)	PUNCT
absel-2093	87	46	.	.	PUNCT
absel-2093	88	1	these	these	PRON
absel-2093	88	2	might	might	AUX
absel-2093	88	3	include	include	VERB
absel-2093	88	4	distributors	distributor	NOUN
absel-2093	88	5	in	in	ADP
absel-2093	88	6	the	the	DET
absel-2093	88	7	case	case	NOUN
absel-2093	88	8	of	of	ADP
absel-2093	88	9	an	an	DET
absel-2093	88	10	“	"	PUNCT
absel-2093	88	11	inside	inside	ADJ
absel-2093	88	12	versus	versus	ADP
absel-2093	88	13	outside	outside	ADJ
absel-2093	88	14	”	"	PUNCT
absel-2093	88	15	sales	sale	NOUN
absel-2093	88	16	organization	organization	NOUN
absel-2093	88	17	decision	decision	NOUN
absel-2093	88	18	(	(	PUNCT
absel-2093	88	19	e.g.	e.g.	ADV
absel-2093	88	20	anderson	anderson	PROPN
absel-2093	88	21	,	,	PUNCT
absel-2093	88	22	2008	2008	NUM
absel-2093	88	23	)	)	PUNCT
absel-2093	88	24	or	or	CCONJ
absel-2093	88	25	suppliers	supplier	NOUN
absel-2093	88	26	in	in	ADP
absel-2093	88	27	the	the	DET
absel-2093	88	28	case	case	NOUN
absel-2093	88	29	of	of	ADP
absel-2093	88	30	“	"	PUNCT
absel-2093	88	31	make	make	VERB
absel-2093	88	32	-	-	PUNCT
absel-2093	88	33	orbuy	orbuy	ADJ
absel-2093	88	34	”	"	PUNCT
absel-2093	88	35	decisions	decision	NOUN
absel-2093	88	36	for	for	ADP
absel-2093	88	37	firms	firm	NOUN
absel-2093	88	38	considering	consider	VERB
absel-2093	88	39	backward	backward	ADJ
absel-2093	88	40	vertical	vertical	ADJ
absel-2093	88	41	integration	integration	NOUN
absel-2093	88	42	(	(	PUNCT
absel-2093	88	43	e.g.	e.g.	ADV
absel-2093	88	44	walker	walker	PROPN
absel-2093	88	45	&	&	CCONJ
absel-2093	88	46	weber	weber	PROPN
absel-2093	88	47	,	,	PUNCT
absel-2093	88	48	1987	1987	NUM
absel-2093	88	49	)	)	PUNCT
absel-2093	88	50	.	.	PUNCT
absel-2093	89	1	as	as	SCONJ
absel-2093	89	2	we	we	PRON
absel-2093	89	3	have	have	AUX
absel-2093	89	4	noted	note	VERB
absel-2093	89	5	,	,	PUNCT
absel-2093	89	6	in	in	ADP
absel-2093	89	7	the	the	DET
absel-2093	89	8	case	case	NOUN
absel-2093	89	9	of	of	ADP
absel-2093	89	10	relationship	relationship	NOUN
absel-2093	89	11	marketing	marketing	NOUN
absel-2093	89	12	,	,	PUNCT
absel-2093	89	13	the	the	DET
absel-2093	89	14	marketer	marketer	NOUN
absel-2093	89	15	becomes	become	VERB
absel-2093	89	16	an	an	DET
absel-2093	89	17	agent	agent	NOUN
absel-2093	89	18	for	for	ADP
absel-2093	89	19	the	the	DET
absel-2093	89	20	customer	customer	NOUN
absel-2093	89	21	.	.	PUNCT
absel-2093	90	1	faced	face	VERB
absel-2093	90	2	with	with	ADP
absel-2093	90	3	bounded	bounded	ADJ
absel-2093	90	4	rationality	rationality	NOUN
absel-2093	90	5	in	in	ADP
absel-2093	90	6	the	the	DET
absel-2093	90	7	presence	presence	NOUN
absel-2093	90	8	of	of	ADP
absel-2093	90	9	environmental	environmental	ADJ
absel-2093	90	10	uncertainty	uncertainty	NOUN
absel-2093	90	11	,	,	PUNCT
absel-2093	90	12	the	the	DET
absel-2093	90	13	customer	customer	NOUN
absel-2093	90	14	contracts	contract	VERB
absel-2093	90	15	with	with	ADP
absel-2093	90	16	the	the	DET
absel-2093	90	17	relationship	relationship	NOUN
absel-2093	90	18	marketer	marketer	NOUN
absel-2093	90	19	to	to	PART
absel-2093	90	20	use	use	VERB
absel-2093	90	21	its	its	PRON
absel-2093	90	22	knowledge	knowledge	NOUN
absel-2093	90	23	and	and	CCONJ
absel-2093	90	24	buying	buy	VERB
absel-2093	90	25	power	power	NOUN
absel-2093	90	26	to	to	PART
absel-2093	90	27	procure	procure	VERB
absel-2093	90	28	the	the	DET
absel-2093	90	29	products	product	NOUN
absel-2093	90	30	that	that	PRON
absel-2093	90	31	the	the	DET
absel-2093	90	32	customer	customer	NOUN
absel-2093	90	33	wants	want	VERB
absel-2093	90	34	in	in	ADP
absel-2093	90	35	return	return	NOUN
absel-2093	90	36	for	for	ADP
absel-2093	90	37	the	the	DET
absel-2093	90	38	customer	customer	NOUN
absel-2093	90	39	’s	’s	PART
absel-2093	90	40	loyalty	loyalty	NOUN
absel-2093	90	41	.	.	PUNCT
absel-2093	91	1	the	the	DET
absel-2093	91	2	effectiveness	effectiveness	NOUN
absel-2093	91	3	of	of	ADP
absel-2093	91	4	this	this	DET
absel-2093	91	5	page	page	NOUN
absel-2093	91	6	40	40	NUM
absel-2093	91	7	developments	development	NOUN
absel-2093	91	8	in	in	ADP
absel-2093	91	9	business	business	NOUN
absel-2093	91	10	simulation	simulation	NOUN
absel-2093	91	11	and	and	CCONJ
absel-2093	91	12	experiential	experiential	ADJ
absel-2093	91	13	learning	learning	NOUN
absel-2093	91	14	,	,	PUNCT
absel-2093	91	15	volume	volume	NOUN
absel-2093	91	16	41	41	NUM
absel-2093	91	17	,	,	PUNCT
absel-2093	91	18	2014	2014	NUM
absel-2093	91	19	arrangement	arrangement	NOUN
absel-2093	91	20	increases	increase	VERB
absel-2093	91	21	with	with	ADP
absel-2093	91	22	the	the	DET
absel-2093	91	23	marketer	marketer	NOUN
absel-2093	91	24	’s	’s	PART
absel-2093	91	25	knowledge	knowledge	NOUN
absel-2093	91	26	of	of	ADP
absel-2093	91	27	the	the	DET
absel-2093	91	28	customer	customer	NOUN
absel-2093	91	29	’s	’s	PART
absel-2093	91	30	needs	need	NOUN
absel-2093	91	31	and	and	CCONJ
absel-2093	91	32	buying	buying	NOUN
absel-2093	91	33	habits	habit	NOUN
absel-2093	91	34	,	,	PUNCT
absel-2093	91	35	accumulated	accumulate	VERB
absel-2093	91	36	over	over	ADP
absel-2093	91	37	the	the	DET
absel-2093	91	38	history	history	NOUN
absel-2093	91	39	of	of	ADP
absel-2093	91	40	the	the	DET
absel-2093	91	41	relationship	relationship	NOUN
absel-2093	91	42	.	.	PUNCT
absel-2093	92	1	access	access	NOUN
absel-2093	92	2	to	to	ADP
absel-2093	92	3	these	these	DET
absel-2093	92	4	data	datum	NOUN
absel-2093	92	5	effectively	effectively	ADV
absel-2093	92	6	reduces	reduce	VERB
absel-2093	92	7	environmental	environmental	ADJ
absel-2093	92	8	uncertainty	uncertainty	NOUN
absel-2093	92	9	,	,	PUNCT
absel-2093	92	10	reducing	reduce	VERB
absel-2093	92	11	the	the	DET
absel-2093	92	12	transaction	transaction	NOUN
absel-2093	92	13	costs	cost	NOUN
absel-2093	92	14	related	relate	VERB
absel-2093	92	15	to	to	ADP
absel-2093	92	16	product	product	NOUN
absel-2093	92	17	adaptation	adaptation	NOUN
absel-2093	92	18	.	.	PUNCT
absel-2093	93	1	the	the	DET
absel-2093	93	2	richer	rich	ADJ
absel-2093	93	3	the	the	DET
absel-2093	93	4	relationship	relationship	NOUN
absel-2093	93	5	,	,	PUNCT
absel-2093	93	6	the	the	PRON
absel-2093	93	7	better	well	ADJ
absel-2093	93	8	the	the	DET
absel-2093	93	9	data	datum	NOUN
absel-2093	93	10	and	and	CCONJ
absel-2093	93	11	the	the	PRON
absel-2093	93	12	more	more	ADV
absel-2093	93	13	able	able	ADJ
absel-2093	93	14	the	the	DET
absel-2093	93	15	relationship	relationship	NOUN
absel-2093	93	16	marketer	marketer	NOUN
absel-2093	93	17	is	be	AUX
absel-2093	93	18	to	to	PART
absel-2093	93	19	manage	manage	VERB
absel-2093	93	20	the	the	DET
absel-2093	93	21	adaptation	adaptation	NOUN
absel-2093	93	22	process	process	NOUN
absel-2093	93	23	,	,	PUNCT
absel-2093	93	24	giving	give	VERB
absel-2093	93	25	the	the	DET
absel-2093	93	26	marketer	marketer	NOUN
absel-2093	93	27	a	a	DET
absel-2093	93	28	sustainable	sustainable	ADJ
absel-2093	93	29	advantage	advantage	NOUN
absel-2093	93	30	over	over	ADP
absel-2093	93	31	its	its	PRON
absel-2093	93	32	competitors	competitor	NOUN
absel-2093	93	33	.	.	PUNCT
absel-2093	94	1	a	a	DET
absel-2093	94	2	similar	similar	ADJ
absel-2093	94	3	principle	principle	NOUN
absel-2093	94	4	applies	apply	VERB
absel-2093	94	5	to	to	ADP
absel-2093	94	6	transaction	transaction	NOUN
absel-2093	94	7	costs	cost	NOUN
absel-2093	94	8	related	relate	VERB
absel-2093	94	9	to	to	ADP
absel-2093	94	10	performance	performance	NOUN
absel-2093	94	11	monitoring	monitoring	NOUN
absel-2093	94	12	,	,	PUNCT
absel-2093	94	13	except	except	SCONJ
absel-2093	94	14	that	that	SCONJ
absel-2093	94	15	the	the	DET
absel-2093	94	16	facilitating	facilitating	NOUN
absel-2093	94	17	mechanism	mechanism	NOUN
absel-2093	94	18	is	be	AUX
absel-2093	94	19	accumulated	accumulate	VERB
absel-2093	94	20	trust	trust	NOUN
absel-2093	94	21	rather	rather	ADV
absel-2093	94	22	than	than	ADP
absel-2093	94	23	accumulated	accumulate	VERB
absel-2093	94	24	knowledge	knowledge	NOUN
absel-2093	94	25	of	of	ADP
absel-2093	94	26	customer	customer	NOUN
absel-2093	94	27	’s	’s	PART
absel-2093	94	28	needs	need	NOUN
absel-2093	94	29	.	.	PUNCT
absel-2093	95	1	the	the	DET
absel-2093	95	2	relationship	relationship	NOUN
absel-2093	95	3	marketer	marketer	NOUN
absel-2093	95	4	is	be	AUX
absel-2093	95	5	able	able	ADJ
absel-2093	95	6	to	to	PART
absel-2093	95	7	reduce	reduce	VERB
absel-2093	95	8	behavioral	behavioral	ADJ
absel-2093	95	9	uncertainty	uncertainty	NOUN
absel-2093	95	10	through	through	ADP
absel-2093	95	11	trust	trust	NOUN
absel-2093	95	12	by	by	ADP
absel-2093	95	13	continually	continually	ADV
absel-2093	95	14	reinforcing	reinforce	VERB
absel-2093	95	15	its	its	PRON
absel-2093	95	16	ability	ability	NOUN
absel-2093	95	17	and	and	CCONJ
absel-2093	95	18	willingness	willingness	NOUN
absel-2093	95	19	to	to	PART
absel-2093	95	20	maximize	maximize	VERB
absel-2093	95	21	the	the	DET
absel-2093	95	22	customer	customer	NOUN
absel-2093	95	23	’s	’s	PART
absel-2093	95	24	interests	interest	NOUN
absel-2093	95	25	,	,	PUNCT
absel-2093	95	26	subject	subject	VERB
absel-2093	95	27	only	only	ADV
absel-2093	95	28	to	to	ADP
absel-2093	95	29	a	a	DET
absel-2093	95	30	clearly	clearly	ADV
absel-2093	95	31	articulated	articulate	VERB
absel-2093	95	32	profit	profit	NOUN
absel-2093	95	33	constraint	constraint	NOUN
absel-2093	95	34	.	.	PUNCT
absel-2093	96	1	again	again	ADV
absel-2093	96	2	,	,	PUNCT
absel-2093	96	3	this	this	DET
absel-2093	96	4	reduction	reduction	NOUN
absel-2093	96	5	in	in	ADP
absel-2093	96	6	behavioral	behavioral	ADJ
absel-2093	96	7	uncertainty	uncertainty	NOUN
absel-2093	96	8	continues	continue	VERB
absel-2093	96	9	over	over	ADP
absel-2093	96	10	time	time	NOUN
absel-2093	96	11	,	,	PUNCT
absel-2093	96	12	as	as	ADV
absel-2093	96	13	long	long	ADV
absel-2093	96	14	as	as	SCONJ
absel-2093	96	15	the	the	DET
absel-2093	96	16	marketer	marketer	NOUN
absel-2093	96	17	fulfills	fulfill	VERB
absel-2093	96	18	the	the	DET
absel-2093	96	19	terms	term	NOUN
absel-2093	96	20	of	of	ADP
absel-2093	96	21	its	its	PRON
absel-2093	96	22	customer	customer	NOUN
absel-2093	96	23	contract	contract	NOUN
absel-2093	96	24	,	,	PUNCT
absel-2093	96	25	contributing	contribute	VERB
absel-2093	96	26	to	to	ADP
absel-2093	96	27	its	its	PRON
absel-2093	96	28	sustainable	sustainable	ADJ
absel-2093	96	29	advantage	advantage	NOUN
absel-2093	96	30	over	over	ADP
absel-2093	96	31	competitors	competitor	NOUN
absel-2093	96	32	.	.	PUNCT
absel-2093	97	1	finally	finally	ADV
absel-2093	97	2	,	,	PUNCT
absel-2093	97	3	the	the	DET
absel-2093	97	4	nature	nature	NOUN
absel-2093	97	5	of	of	ADP
absel-2093	97	6	the	the	DET
absel-2093	97	7	service	service	NOUN
absel-2093	97	8	provided	provide	VERB
absel-2093	97	9	to	to	ADP
absel-2093	97	10	the	the	DET
absel-2093	97	11	customer	customer	NOUN
absel-2093	97	12	by	by	ADP
absel-2093	97	13	the	the	DET
absel-2093	97	14	relationship	relationship	NOUN
absel-2093	97	15	marketer	marketer	NOUN
absel-2093	97	16	,	,	PUNCT
absel-2093	97	17	enhanced	enhance	VERB
absel-2093	97	18	by	by	ADP
absel-2093	97	19	an	an	DET
absel-2093	97	20	ever	ever	ADV
absel-2093	97	21	-increasing	-increasing	NOUN
absel-2093	97	22	amount	amount	NOUN
absel-2093	97	23	of	of	ADP
absel-2093	97	24	customer	customer	NOUN
absel-2093	97	25	knowledge	knowledge	NOUN
absel-2093	97	26	and	and	CCONJ
absel-2093	97	27	trust	trust	NOUN
absel-2093	97	28	,	,	PUNCT
absel-2093	97	29	creates	create	VERB
absel-2093	97	30	a	a	DET
absel-2093	97	31	relatively	relatively	ADV
absel-2093	97	32	high	high	ADJ
absel-2093	97	33	level	level	NOUN
absel-2093	97	34	of	of	ADP
absel-2093	97	35	asset	asset	NOUN
absel-2093	97	36	specificity	specificity	NOUN
absel-2093	97	37	.	.	PUNCT
absel-2093	98	1	that	that	PRON
absel-2093	98	2	is	is	ADV
absel-2093	98	3	,	,	PUNCT
absel-2093	98	4	the	the	DET
absel-2093	98	5	marketer	marketer	NOUN
absel-2093	98	6	creates	create	VERB
absel-2093	98	7	a	a	DET
absel-2093	98	8	relationship	relationship	NOUN
absel-2093	98	9	with	with	ADP
absel-2093	98	10	its	its	PRON
absel-2093	98	11	customers	customer	NOUN
absel-2093	98	12	that	that	PRON
absel-2093	98	13	is	be	AUX
absel-2093	98	14	both	both	CCONJ
absel-2093	98	15	valuable	valuable	ADJ
absel-2093	98	16	and	and	CCONJ
absel-2093	98	17	difficult	difficult	ADJ
absel-2093	98	18	to	to	PART
absel-2093	98	19	replicate	replicate	VERB
absel-2093	98	20	.	.	PUNCT
absel-2093	99	1	however	however	ADV
absel-2093	99	2	,	,	PUNCT
absel-2093	99	3	the	the	DET
absel-2093	99	4	basis	basis	NOUN
absel-2093	99	5	for	for	ADP
absel-2093	99	6	this	this	DET
absel-2093	99	7	specificity	specificity	NOUN
absel-2093	99	8	–	–	PUNCT
absel-2093	99	9	the	the	DET
absel-2093	99	10	marketer	marketer	NOUN
absel-2093	99	11	’s	’s	PART
absel-2093	99	12	customer	customer	NOUN
absel-2093	99	13	knowledge	knowledge	NOUN
absel-2093	99	14	and	and	CCONJ
absel-2093	99	15	trust	trust	NOUN
absel-2093	99	16	–	–	PUNCT
absel-2093	99	17	is	be	AUX
absel-2093	99	18	dependent	dependent	ADJ
absel-2093	99	19	on	on	ADP
absel-2093	99	20	a	a	DET
absel-2093	99	21	commitment	commitment	NOUN
absel-2093	99	22	not	not	PART
absel-2093	99	23	to	to	PART
absel-2093	99	24	engage	engage	VERB
absel-2093	99	25	in	in	ADP
absel-2093	99	26	opportunistic	opportunistic	ADJ
absel-2093	99	27	behaviors	behavior	NOUN
absel-2093	99	28	.	.	PUNCT
absel-2093	100	1	again	again	ADV
absel-2093	100	2	,	,	PUNCT
absel-2093	100	3	the	the	DET
absel-2093	100	4	asset	asset	NOUN
absel-2093	100	5	specificity	specificity	NOUN
absel-2093	100	6	isolates	isolate	VERB
absel-2093	100	7	the	the	DET
absel-2093	100	8	marketer	marketer	NOUN
absel-2093	100	9	from	from	ADP
absel-2093	100	10	competitive	competitive	ADJ
absel-2093	100	11	pressures	pressure	NOUN
absel-2093	100	12	,	,	PUNCT
absel-2093	100	13	reducing	reduce	VERB
absel-2093	100	14	the	the	DET
absel-2093	100	15	internal	internal	ADJ
absel-2093	100	16	transaction	transaction	NOUN
absel-2093	100	17	costs	cost	NOUN
absel-2093	100	18	relative	relative	ADJ
absel-2093	100	19	to	to	ADP
absel-2093	100	20	those	those	PRON
absel-2093	100	21	incurred	incur	VERB
absel-2093	100	22	by	by	ADP
absel-2093	100	23	customers	customer	NOUN
absel-2093	100	24	engaging	engage	VERB
absel-2093	100	25	with	with	ADP
absel-2093	100	26	other	other	ADJ
absel-2093	100	27	marketers	marketer	NOUN
absel-2093	100	28	.	.	PUNCT
absel-2093	101	1	the	the	DET
absel-2093	101	2	consumer	consumer	NOUN
absel-2093	101	3	-	-	PUNCT
absel-2093	101	4	transaction	transaction	NOUN
absel-2093	101	5	-	-	PUNCT
absel-2093	101	6	cost	cost	NOUN
absel-2093	101	7	strategy	strategy	NOUN
absel-2093	101	8	addresses	address	NOUN
absel-2093	101	9	asset	asset	NOUN
absel-2093	101	10	specificity	specificity	NOUN
absel-2093	101	11	in	in	ADP
absel-2093	101	12	another	another	DET
absel-2093	101	13	way	way	NOUN
absel-2093	101	14	as	as	ADV
absel-2093	101	15	well	well	ADV
absel-2093	101	16	.	.	PUNCT
absel-2093	102	1	while	while	SCONJ
absel-2093	102	2	the	the	DET
absel-2093	102	3	relationship	relationship	NOUN
absel-2093	102	4	marketer	marketer	NOUN
absel-2093	102	5	offers	offer	VERB
absel-2093	102	6	a	a	DET
absel-2093	102	7	type	type	NOUN
absel-2093	102	8	of	of	ADP
absel-2093	102	9	benign	benign	ADJ
absel-2093	102	10	asset	asset	NOUN
absel-2093	102	11	specificity	specificity	NOUN
absel-2093	102	12	,	,	PUNCT
absel-2093	102	13	the	the	DET
absel-2093	102	14	actual	actual	ADJ
absel-2093	102	15	products	product	NOUN
absel-2093	102	16	and	and	CCONJ
absel-2093	102	17	services	service	NOUN
absel-2093	102	18	it	it	PRON
absel-2093	102	19	provides	provide	VERB
absel-2093	102	20	may	may	AUX
absel-2093	102	21	rely	rely	VERB
absel-2093	102	22	on	on	ADP
absel-2093	102	23	specific	specific	ADJ
absel-2093	102	24	assets	asset	NOUN
absel-2093	102	25	controlled	control	VERB
absel-2093	102	26	by	by	ADP
absel-2093	102	27	various	various	ADJ
absel-2093	102	28	outside	outside	ADJ
absel-2093	102	29	suppliers	supplier	NOUN
absel-2093	102	30	.	.	PUNCT
absel-2093	103	1	indeed	indeed	ADV
absel-2093	103	2	,	,	PUNCT
absel-2093	103	3	the	the	DET
absel-2093	103	4	revenue	revenue	NOUN
absel-2093	103	5	model	model	NOUN
absel-2093	103	6	embodied	embody	VERB
absel-2093	103	7	within	within	ADP
absel-2093	103	8	the	the	DET
absel-2093	103	9	strategy	strategy	NOUN
absel-2093	103	10	depends	depend	VERB
absel-2093	103	11	on	on	ADP
absel-2093	103	12	increasing	increase	VERB
absel-2093	103	13	sales	sale	NOUN
absel-2093	103	14	to	to	PART
absel-2093	103	15	relationship	relationship	VERB
absel-2093	103	16	customers	customer	NOUN
absel-2093	103	17	by	by	ADP
absel-2093	103	18	procuring	procure	VERB
absel-2093	103	19	the	the	DET
absel-2093	103	20	best	good	ADJ
absel-2093	103	21	,	,	PUNCT
absel-2093	103	22	most	most	ADJ
absel-2093	103	23	price	price	NOUN
absel-2093	103	24	-	-	PUNCT
absel-2093	103	25	competitive	competitive	ADJ
absel-2093	103	26	products	product	NOUN
absel-2093	103	27	available	available	ADJ
absel-2093	103	28	for	for	ADP
absel-2093	103	29	its	its	PRON
absel-2093	103	30	customers	customer	NOUN
absel-2093	103	31	.	.	PUNCT
absel-2093	104	1	this	this	PRON
absel-2093	104	2	may	may	AUX
absel-2093	104	3	preclude	preclude	VERB
absel-2093	104	4	backward	backward	ADJ
absel-2093	104	5	integration	integration	NOUN
absel-2093	104	6	when	when	SCONJ
absel-2093	104	7	economies	economy	NOUN
absel-2093	104	8	of	of	ADP
absel-2093	104	9	scope	scope	NOUN
absel-2093	104	10	and	and	CCONJ
absel-2093	104	11	scale	scale	NOUN
absel-2093	104	12	are	be	AUX
absel-2093	104	13	such	such	ADJ
absel-2093	104	14	that	that	SCONJ
absel-2093	104	15	it	it	PRON
absel-2093	104	16	becomes	become	VERB
absel-2093	104	17	infeasible	infeasible	ADJ
absel-2093	104	18	for	for	SCONJ
absel-2093	104	19	a	a	DET
absel-2093	104	20	marketer	marketer	NOUN
absel-2093	104	21	to	to	PART
absel-2093	104	22	be	be	AUX
absel-2093	104	23	the	the	DET
absel-2093	104	24	market	market	NOUN
absel-2093	104	25	-	-	PUNCT
absel-2093	104	26	leader	leader	NOUN
absel-2093	104	27	in	in	ADP
absel-2093	104	28	new	new	ADJ
absel-2093	104	29	or	or	CCONJ
absel-2093	104	30	cost	cost	NOUN
absel-2093	104	31	-	-	PUNCT
absel-2093	104	32	competitive	competitive	ADJ
absel-2093	104	33	technologies	technology	NOUN
absel-2093	104	34	.	.	PUNCT
absel-2093	105	1	the	the	DET
absel-2093	105	2	principles	principle	NOUN
absel-2093	105	3	of	of	ADP
absel-2093	105	4	tca	tca	PROPN
absel-2093	105	5	as	as	SCONJ
absel-2093	105	6	applied	apply	VERB
absel-2093	105	7	to	to	ADP
absel-2093	105	8	marketercustomer	marketercustomer	ADJ
absel-2093	105	9	transactions	transaction	NOUN
absel-2093	105	10	are	be	AUX
absel-2093	105	11	summarized	summarize	VERB
absel-2093	105	12	in	in	ADP
absel-2093	105	13	exhibit	exhibit	NOUN
absel-2093	105	14	3	3	NUM
absel-2093	105	15	.	.	PUNCT
absel-2093	105	16	exhibit	exhibit	VERB
absel-2093	105	17	3	3	NUM
absel-2093	105	18	principles	principle	NOUN
absel-2093	105	19	of	of	ADP
absel-2093	105	20	transaction	transaction	NOUN
absel-2093	105	21	cost	cost	VERB
absel-2093	105	22	analysis	analysis	NOUN
absel-2093	105	23	from	from	ADP
absel-2093	105	24	the	the	DET
absel-2093	105	25	perspective	perspective	NOUN
absel-2093	105	26	of	of	ADP
absel-2093	105	27	customer	customer	NOUN
absel-2093	105	28	-	-	PUNCT
absel-2093	105	29	marketer	marketer	NOUN
absel-2093	105	30	transactions	transaction	NOUN
absel-2093	105	31	situational	situational	ADJ
absel-2093	105	32	factors	factor	NOUN
absel-2093	105	33	resulting	result	VERB
absel-2093	105	34	transaction	transaction	NOUN
absel-2093	105	35	costs	cost	VERB
absel-2093	105	36	strategic	strategic	ADJ
absel-2093	105	37	implications	implication	NOUN
absel-2093	105	38	environmental	environmental	ADJ
absel-2093	105	39	uncertainty	uncertainty	NOUN
absel-2093	105	40	involving	involve	VERB
absel-2093	105	41	customer	customer	NOUN
absel-2093	105	42	knowledge	knowledge	NOUN
absel-2093	105	43	regarding	regard	VERB
absel-2093	105	44	the	the	DET
absel-2093	105	45	nature	nature	NOUN
absel-2093	105	46	of	of	ADP
absel-2093	105	47	products	product	NOUN
absel-2093	105	48	and	and	CCONJ
absel-2093	105	49	services	service	NOUN
absel-2093	105	50	,	,	PUNCT
absel-2093	105	51	their	their	PRON
absel-2093	105	52	quality	quality	NOUN
absel-2093	105	53	,	,	PUNCT
absel-2093	105	54	and	and	CCONJ
absel-2093	105	55	appropriate	appropriate	ADJ
absel-2093	105	56	pricing	pricing	NOUN
absel-2093	105	57	.	.	PUNCT
absel-2093	106	1	the	the	DET
absel-2093	106	2	resolution	resolution	NOUN
absel-2093	106	3	of	of	ADP
absel-2093	106	4	the	the	DET
absel-2093	106	5	uncertainty	uncertainty	NOUN
absel-2093	106	6	is	be	AUX
absel-2093	106	7	constrained	constrain	VERB
absel-2093	106	8	by	by	ADP
absel-2093	106	9	the	the	DET
absel-2093	106	10	customers	customer	NOUN
absel-2093	106	11	’	'	PUNCT
absel-2093	106	12	bounded	bound	VERB
absel-2093	106	13	rationality	rationality	NOUN
absel-2093	106	14	.	.	PUNCT
absel-2093	107	1	adaptation	adaptation	NOUN
absel-2093	107	2	costs	cost	NOUN
absel-2093	107	3	in	in	ADP
absel-2093	107	4	the	the	DET
absel-2093	107	5	form	form	NOUN
absel-2093	107	6	of	of	ADP
absel-2093	107	7	shopping	shopping	NOUN
absel-2093	107	8	to	to	PART
absel-2093	107	9	gather	gather	VERB
absel-2093	107	10	information	information	NOUN
absel-2093	107	11	regarding	regard	VERB
absel-2093	107	12	product	product	NOUN
absel-2093	107	13	characteristics	characteristic	NOUN
absel-2093	107	14	and	and	CCONJ
absel-2093	107	15	availability	availability	NOUN
absel-2093	107	16	,	,	PUNCT
absel-2093	107	17	then	then	ADV
absel-2093	107	18	bargaining	bargain	VERB
absel-2093	107	19	for	for	ADP
absel-2093	107	20	the	the	DET
absel-2093	107	21	best	good	ADJ
absel-2093	107	22	prices	price	NOUN
absel-2093	107	23	once	once	ADV
absel-2093	107	24	acceptable	acceptable	ADJ
absel-2093	107	25	alternatives	alternative	NOUN
absel-2093	107	26	have	have	AUX
absel-2093	107	27	been	be	AUX
absel-2093	107	28	identified	identify	VERB
absel-2093	107	29	.	.	PUNCT
absel-2093	108	1	the	the	DET
absel-2093	108	2	relationship	relationship	NOUN
absel-2093	108	3	marketer	marketer	NOUN
absel-2093	108	4	seeks	seek	VERB
absel-2093	108	5	to	to	PART
absel-2093	108	6	reduce	reduce	VERB
absel-2093	108	7	environmental	environmental	ADJ
absel-2093	108	8	uncertainty	uncertainty	NOUN
absel-2093	108	9	for	for	ADP
absel-2093	108	10	the	the	DET
absel-2093	108	11	customer	customer	NOUN
absel-2093	108	12	by	by	ADP
absel-2093	108	13	using	use	VERB
absel-2093	108	14	its	its	PRON
absel-2093	108	15	superior	superior	ADJ
absel-2093	108	16	market	market	NOUN
absel-2093	108	17	knowledge	knowledge	NOUN
absel-2093	108	18	and	and	CCONJ
absel-2093	108	19	buying	buying	NOUN
absel-2093	108	20	power	power	NOUN
absel-2093	108	21	,	,	PUNCT
absel-2093	108	22	combined	combine	VERB
absel-2093	108	23	with	with	ADP
absel-2093	108	24	its	its	PRON
absel-2093	108	25	growing	grow	VERB
absel-2093	108	26	customer	customer	NOUN
absel-2093	108	27	knowledge	knowledge	NOUN
absel-2093	108	28	,	,	PUNCT
absel-2093	108	29	to	to	PART
absel-2093	108	30	procure	procure	VERB
absel-2093	108	31	the	the	DET
absel-2093	108	32	products	product	NOUN
absel-2093	108	33	and	and	CCONJ
absel-2093	108	34	services	service	NOUN
absel-2093	108	35	the	the	DET
absel-2093	108	36	customer	customer	NOUN
absel-2093	108	37	desires	desire	NOUN
absel-2093	108	38	at	at	ADP
absel-2093	108	39	the	the	DET
absel-2093	108	40	best	good	ADJ
absel-2093	108	41	possible	possible	ADJ
absel-2093	108	42	price	price	NOUN
absel-2093	108	43	.	.	PUNCT
absel-2093	109	1	behavioral	behavioral	ADJ
absel-2093	109	2	uncertainty	uncertainty	NOUN
absel-2093	109	3	involving	involve	VERB
absel-2093	109	4	the	the	DET
absel-2093	109	5	degree	degree	NOUN
absel-2093	109	6	to	to	PART
absel-2093	109	7	which	which	PRON
absel-2093	109	8	the	the	DET
absel-2093	109	9	relationship	relationship	NOUN
absel-2093	109	10	marketer	marketer	NOUN
absel-2093	109	11	and	and	CCONJ
absel-2093	109	12	the	the	DET
absel-2093	109	13	supporting	support	VERB
absel-2093	109	14	transaction	transaction	NOUN
absel-2093	109	15	participants	participant	NOUN
absel-2093	109	16	(	(	PUNCT
absel-2093	109	17	i.e.	i.e.	X
absel-2093	109	18	suppliers	supplier	NOUN
absel-2093	109	19	)	)	PUNCT
absel-2093	109	20	it	it	PRON
absel-2093	109	21	uses	use	VERB
absel-2093	109	22	to	to	PART
absel-2093	109	23	help	help	VERB
absel-2093	109	24	satisfy	satisfy	VERB
absel-2093	109	25	customer	customer	NOUN
absel-2093	109	26	needs	need	NOUN
absel-2093	109	27	are	be	AUX
absel-2093	109	28	delivering	deliver	VERB
absel-2093	109	29	the	the	DET
absel-2093	109	30	goods	good	NOUN
absel-2093	109	31	and	and	CCONJ
absel-2093	109	32	services	service	NOUN
absel-2093	109	33	the	the	DET
absel-2093	109	34	marketer	marketer	NOUN
absel-2093	109	35	has	have	AUX
absel-2093	109	36	promised	promise	VERB
absel-2093	109	37	.	.	PUNCT
absel-2093	110	1	the	the	DET
absel-2093	110	2	resolution	resolution	NOUN
absel-2093	110	3	of	of	ADP
absel-2093	110	4	this	this	DET
absel-2093	110	5	uncertainty	uncertainty	NOUN
absel-2093	110	6	is	be	AUX
absel-2093	110	7	again	again	ADV
absel-2093	110	8	constrained	constrain	VERB
absel-2093	110	9	by	by	ADP
absel-2093	110	10	the	the	DET
absel-2093	110	11	customers	customer	NOUN
absel-2093	110	12	’	'	PUNCT
absel-2093	110	13	bounded	bound	VERB
absel-2093	110	14	rationality	rationality	NOUN
absel-2093	110	15	.	.	PUNCT
absel-2093	111	1	performance	performance	NOUN
absel-2093	111	2	evaluation	evaluation	NOUN
absel-2093	111	3	costs	cost	NOUN
absel-2093	111	4	resulting	result	VERB
absel-2093	111	5	from	from	ADP
absel-2093	111	6	the	the	DET
absel-2093	111	7	effort	effort	NOUN
absel-2093	111	8	required	require	VERB
absel-2093	111	9	to	to	PART
absel-2093	111	10	monitor	monitor	VERB
absel-2093	111	11	and	and	CCONJ
absel-2093	111	12	correct	correct	ADJ
absel-2093	111	13	deficiencies	deficiency	NOUN
absel-2093	111	14	in	in	ADP
absel-2093	111	15	the	the	DET
absel-2093	111	16	way	way	NOUN
absel-2093	111	17	the	the	DET
absel-2093	111	18	relationship	relationship	NOUN
absel-2093	111	19	marketer	marketer	NOUN
absel-2093	111	20	has	have	AUX
absel-2093	111	21	fulfilled	fulfil	VERB
absel-2093	111	22	the	the	DET
absel-2093	111	23	terms	term	NOUN
absel-2093	111	24	of	of	ADP
absel-2093	111	25	the	the	DET
absel-2093	111	26	psychological	psychological	ADJ
absel-2093	111	27	contract	contract	NOUN
absel-2093	111	28	it	it	PRON
absel-2093	111	29	has	have	AUX
absel-2093	111	30	developed	develop	VERB
absel-2093	111	31	with	with	ADP
absel-2093	111	32	its	its	PRON
absel-2093	111	33	customers	customer	NOUN
absel-2093	111	34	.	.	PUNCT
absel-2093	112	1	the	the	DET
absel-2093	112	2	relationship	relationship	NOUN
absel-2093	112	3	marketer	marketer	NOUN
absel-2093	112	4	seeks	seek	VERB
absel-2093	112	5	to	to	PART
absel-2093	112	6	reduce	reduce	VERB
absel-2093	112	7	behavioral	behavioral	ADJ
absel-2093	112	8	uncertainty	uncertainty	NOUN
absel-2093	112	9	for	for	ADP
absel-2093	112	10	the	the	DET
absel-2093	112	11	customer	customer	NOUN
absel-2093	112	12	by	by	ADP
absel-2093	112	13	clearly	clearly	ADV
absel-2093	112	14	articulating	articulate	VERB
absel-2093	112	15	its	its	PRON
absel-2093	112	16	policies	policy	NOUN
absel-2093	112	17	regarding	regard	VERB
absel-2093	112	18	its	its	PRON
absel-2093	112	19	philosophy	philosophy	NOUN
absel-2093	112	20	of	of	ADP
absel-2093	112	21	treating	treat	VERB
absel-2093	112	22	profits	profit	NOUN
absel-2093	112	23	as	as	ADP
absel-2093	112	24	a	a	DET
absel-2093	112	25	constraint	constraint	NOUN
absel-2093	112	26	and	and	CCONJ
absel-2093	112	27	dedicating	dedicate	VERB
absel-2093	112	28	its	its	PRON
absel-2093	112	29	efforts	effort	NOUN
absel-2093	112	30	to	to	ADP
absel-2093	112	31	maximizing	maximize	VERB
absel-2093	112	32	customer	customer	NOUN
absel-2093	112	33	value	value	NOUN
absel-2093	112	34	.	.	PUNCT
absel-2093	113	1	the	the	DET
absel-2093	113	2	uncertainty	uncertainty	NOUN
absel-2093	113	3	declines	decline	VERB
absel-2093	113	4	over	over	ADP
absel-2093	113	5	time	time	NOUN
absel-2093	113	6	as	as	SCONJ
absel-2093	113	7	trust	trust	NOUN
absel-2093	113	8	is	be	AUX
absel-2093	113	9	fostered	foster	VERB
absel-2093	113	10	through	through	ADP
absel-2093	113	11	accumulated	accumulate	VERB
absel-2093	113	12	positive	positive	ADJ
absel-2093	113	13	experiences	experience	NOUN
absel-2093	113	14	with	with	ADP
absel-2093	113	15	the	the	DET
absel-2093	113	16	relationship	relationship	NOUN
absel-2093	113	17	.	.	PUNCT
absel-2093	114	1	asset	asset	NOUN
absel-2093	114	2	specificity	specificity	NOUN
absel-2093	114	3	where	where	SCONJ
absel-2093	114	4	the	the	DET
absel-2093	114	5	relationship	relationship	NOUN
absel-2093	114	6	marketer	marketer	NOUN
absel-2093	114	7	’s	’s	PART
absel-2093	114	8	capabilities	capability	NOUN
absel-2093	114	9	are	be	AUX
absel-2093	114	10	unique	unique	ADJ
absel-2093	114	11	and	and	CCONJ
absel-2093	114	12	valuable	valuable	ADJ
absel-2093	114	13	to	to	ADP
absel-2093	114	14	the	the	DET
absel-2093	114	15	customer	customer	NOUN
absel-2093	114	16	,	,	PUNCT
absel-2093	114	17	thus	thus	ADV
absel-2093	114	18	creating	create	VERB
absel-2093	114	19	the	the	DET
absel-2093	114	20	potential	potential	NOUN
absel-2093	114	21	for	for	ADP
absel-2093	114	22	opportunism	opportunism	NOUN
absel-2093	114	23	on	on	ADP
absel-2093	114	24	the	the	DET
absel-2093	114	25	part	part	NOUN
absel-2093	114	26	of	of	ADP
absel-2093	114	27	the	the	DET
absel-2093	114	28	relationship	relationship	NOUN
absel-2093	114	29	marketer	marketer	NOUN
absel-2093	114	30	,	,	PUNCT
absel-2093	114	31	which	which	PRON
absel-2093	114	32	would	would	AUX
absel-2093	114	33	violate	violate	VERB
absel-2093	114	34	its	its	PRON
absel-2093	114	35	psychological	psychological	ADJ
absel-2093	114	36	customer	customer	NOUN
absel-2093	114	37	contract	contract	NOUN
absel-2093	114	38	by	by	ADP
absel-2093	114	39	imposing	impose	VERB
absel-2093	114	40	higher	high	ADJ
absel-2093	114	41	prices	price	NOUN
absel-2093	114	42	in	in	ADP
absel-2093	114	43	return	return	NOUN
absel-2093	114	44	for	for	ADP
absel-2093	114	45	its	its	PRON
absel-2093	114	46	services	service	NOUN
absel-2093	114	47	.	.	PUNCT
absel-2093	115	1	safeguarding	safeguard	VERB
absel-2093	115	2	costs	cost	NOUN
absel-2093	115	3	where	where	SCONJ
absel-2093	115	4	the	the	DET
absel-2093	115	5	customers	customer	NOUN
absel-2093	115	6	must	must	AUX
absel-2093	115	7	accede	accede	VERB
absel-2093	115	8	to	to	ADP
absel-2093	115	9	the	the	DET
absel-2093	115	10	relationship	relationship	NOUN
absel-2093	115	11	marketer	marketer	NOUN
absel-2093	115	12	’s	’s	PART
absel-2093	115	13	pricing	pricing	NOUN
absel-2093	115	14	and	and	CCONJ
absel-2093	115	15	purchase	purchase	NOUN
absel-2093	115	16	requirements	requirement	NOUN
absel-2093	115	17	in	in	ADP
absel-2093	115	18	order	order	NOUN
absel-2093	115	19	to	to	PART
absel-2093	115	20	qualify	qualify	VERB
absel-2093	115	21	for	for	ADP
absel-2093	115	22	the	the	DET
absel-2093	115	23	benefits	benefit	NOUN
absel-2093	115	24	of	of	ADP
absel-2093	115	25	the	the	DET
absel-2093	115	26	marketer	marketer	NOUN
absel-2093	115	27	’s	’s	PART
absel-2093	115	28	services	service	NOUN
absel-2093	115	29	,	,	PUNCT
absel-2093	115	30	or	or	CCONJ
absel-2093	115	31	alternatively	alternatively	ADV
absel-2093	115	32	,	,	PUNCT
absel-2093	115	33	to	to	PART
absel-2093	115	34	forgo	forgo	VERB
absel-2093	115	35	the	the	DET
absel-2093	115	36	services	service	NOUN
absel-2093	115	37	,	,	PUNCT
absel-2093	115	38	paying	pay	VERB
absel-2093	115	39	in	in	ADP
absel-2093	115	40	the	the	DET
absel-2093	115	41	form	form	NOUN
absel-2093	115	42	of	of	ADP
absel-2093	115	43	an	an	DET
absel-2093	115	44	opportunity	opportunity	NOUN
absel-2093	115	45	cost	cost	NOUN
absel-2093	115	46	.	.	PUNCT
absel-2093	116	1	the	the	DET
absel-2093	116	2	relationship	relationship	NOUN
absel-2093	116	3	marketer	marketer	NOUN
absel-2093	116	4	guards	guard	NOUN
absel-2093	116	5	against	against	ADP
absel-2093	116	6	opportunism	opportunism	NOUN
absel-2093	116	7	by	by	ADP
absel-2093	116	8	establishing	establish	VERB
absel-2093	116	9	firm	firm	ADJ
absel-2093	116	10	cost	cost	NOUN
absel-2093	116	11	-	-	PUNCT
absel-2093	116	12	plus	plus	CCONJ
absel-2093	116	13	pricing	pricing	NOUN
absel-2093	116	14	guidelines	guideline	NOUN
absel-2093	116	15	that	that	PRON
absel-2093	116	16	include	include	VERB
absel-2093	116	17	profit	profit	NOUN
absel-2093	116	18	as	as	ADP
absel-2093	116	19	a	a	DET
absel-2093	116	20	cost	cost	NOUN
absel-2093	116	21	,	,	PUNCT
absel-2093	116	22	then	then	ADV
absel-2093	116	23	working	work	VERB
absel-2093	116	24	to	to	PART
absel-2093	116	25	lower	low	ADJ
absel-2093	116	26	costs	cost	NOUN
absel-2093	116	27	further	far	ADV
absel-2093	116	28	by	by	ADP
absel-2093	116	29	using	use	VERB
absel-2093	116	30	its	its	PRON
absel-2093	116	31	market	market	NOUN
absel-2093	116	32	power	power	NOUN
absel-2093	116	33	to	to	PART
absel-2093	116	34	secure	secure	VERB
absel-2093	116	35	the	the	DET
absel-2093	116	36	use	use	NOUN
absel-2093	116	37	of	of	ADP
absel-2093	116	38	common	common	ADJ
absel-2093	116	39	industry	industry	NOUN
absel-2093	116	40	standards	standard	NOUN
absel-2093	116	41	,	,	PUNCT
absel-2093	116	42	parts	part	NOUN
absel-2093	116	43	,	,	PUNCT
absel-2093	116	44	and	and	CCONJ
absel-2093	116	45	procedures	procedure	NOUN
absel-2093	116	46	without	without	ADP
absel-2093	116	47	sacrificing	sacrifice	VERB
absel-2093	116	48	customer	customer	NOUN
absel-2093	116	49	benefits	benefit	NOUN
absel-2093	116	50	.	.	PUNCT
absel-2093	117	1	page	page	NOUN
absel-2093	117	2	41	41	NUM
absel-2093	117	3	developments	development	NOUN
absel-2093	117	4	in	in	ADP
absel-2093	117	5	business	business	NOUN
absel-2093	117	6	simulation	simulation	NOUN
absel-2093	117	7	and	and	CCONJ
absel-2093	117	8	experiential	experiential	ADJ
absel-2093	117	9	learning	learning	NOUN
absel-2093	117	10	,	,	PUNCT
absel-2093	117	11	volume	volume	NOUN
absel-2093	117	12	41	41	NUM
absel-2093	117	13	,	,	PUNCT
absel-2093	117	14	2014	2014	NUM
absel-2093	117	15	decision	decision	NOUN
absel-2093	117	16	variables	variable	NOUN
absel-2093	117	17	relating	relate	VERB
absel-2093	117	18	to	to	ADP
absel-2093	117	19	product	product	NOUN
absel-2093	117	20	-	-	PUNCT
absel-2093	117	21	defferentiation	defferentiation	NOUN
absel-2093	117	22	and	and	CCONJ
absel-2093	117	23	relationship	relationship	NOUN
absel-2093	117	24	marketing	marketing	NOUN
absel-2093	117	25	strategies	strategy	NOUN
absel-2093	117	26	looking	look	VERB
absel-2093	117	27	at	at	ADP
absel-2093	117	28	exhibit	exhibit	NOUN
absel-2093	117	29	3	3	NUM
absel-2093	117	30	’s	’s	PART
absel-2093	117	31	summary	summary	NOUN
absel-2093	117	32	of	of	ADP
absel-2093	117	33	how	how	SCONJ
absel-2093	117	34	relationship	relationship	NOUN
absel-2093	117	35	marketers	marketer	NOUN
absel-2093	117	36	address	address	VERB
absel-2093	117	37	transaction	transaction	NOUN
absel-2093	117	38	costs	cost	NOUN
absel-2093	117	39	,	,	PUNCT
absel-2093	117	40	we	we	PRON
absel-2093	117	41	see	see	VERB
absel-2093	117	42	that	that	SCONJ
absel-2093	117	43	the	the	DET
absel-2093	117	44	actual	actual	ADJ
absel-2093	117	45	transaction	transaction	NOUN
absel-2093	117	46	costs	cost	VERB
absel-2093	117	47	appertain	appertain	ADV
absel-2093	117	48	to	to	ADP
absel-2093	117	49	the	the	DET
absel-2093	117	50	customer	customer	NOUN
absel-2093	117	51	,	,	PUNCT
absel-2093	117	52	not	not	PART
absel-2093	117	53	the	the	DET
absel-2093	117	54	relationship	relationship	NOUN
absel-2093	117	55	marketer	marketer	NOUN
absel-2093	117	56	.	.	PUNCT
absel-2093	118	1	however	however	ADV
absel-2093	118	2	,	,	PUNCT
absel-2093	118	3	the	the	DET
absel-2093	118	4	transaction	transaction	NOUN
absel-2093	118	5	-	-	PUNCT
absel-2093	118	6	cost	cost	NOUN
absel-2093	118	7	strategy	strategy	NOUN
absel-2093	118	8	discussed	discuss	VERB
absel-2093	118	9	in	in	ADP
absel-2093	118	10	the	the	DET
absel-2093	118	11	introduction	introduction	NOUN
absel-2093	118	12	suggests	suggest	VERB
absel-2093	118	13	that	that	SCONJ
absel-2093	118	14	a	a	DET
absel-2093	118	15	relationship	relationship	NOUN
absel-2093	118	16	marketer	marketer	NOUN
absel-2093	118	17	would	would	AUX
absel-2093	118	18	use	use	VERB
absel-2093	118	19	lower	low	ADJ
absel-2093	118	20	transaction	transaction	NOUN
absel-2093	118	21	costs	cost	NOUN
absel-2093	118	22	in	in	ADP
absel-2093	118	23	the	the	DET
absel-2093	118	24	place	place	NOUN
absel-2093	118	25	of	of	ADP
absel-2093	118	26	product	product	NOUN
absel-2093	118	27	differentiation	differentiation	NOUN
absel-2093	118	28	and	and	CCONJ
absel-2093	118	29	premium	premium	NOUN
absel-2093	118	30	pricing	pricing	NOUN
absel-2093	118	31	to	to	PART
absel-2093	118	32	maintain	maintain	VERB
absel-2093	118	33	its	its	PRON
absel-2093	118	34	margins	margin	NOUN
absel-2093	118	35	in	in	ADP
absel-2093	118	36	the	the	DET
absel-2093	118	37	face	face	NOUN
absel-2093	118	38	of	of	ADP
absel-2093	118	39	increasing	increase	VERB
absel-2093	118	40	competition	competition	NOUN
absel-2093	118	41	.	.	PUNCT
absel-2093	119	1	clearly	clearly	ADV
absel-2093	119	2	,	,	PUNCT
absel-2093	119	3	the	the	DET
absel-2093	119	4	savings	saving	NOUN
absel-2093	119	5	to	to	ADP
absel-2093	119	6	customers	customer	NOUN
absel-2093	119	7	must	must	AUX
absel-2093	119	8	translate	translate	VERB
absel-2093	119	9	into	into	ADP
absel-2093	119	10	the	the	DET
absel-2093	119	11	company	company	NOUN
absel-2093	119	12	savings	saving	NOUN
absel-2093	119	13	necessary	necessary	ADJ
absel-2093	119	14	to	to	PART
absel-2093	119	15	enable	enable	VERB
absel-2093	119	16	the	the	DET
absel-2093	119	17	relationship	relationship	NOUN
absel-2093	119	18	marketer	marketer	NOUN
absel-2093	119	19	to	to	PART
absel-2093	119	20	charge	charge	VERB
absel-2093	119	21	lower	low	ADJ
absel-2093	119	22	prices	price	NOUN
absel-2093	119	23	.	.	PUNCT
absel-2093	120	1	in	in	ADP
absel-2093	120	2	order	order	NOUN
absel-2093	120	3	to	to	PART
absel-2093	120	4	illustrate	illustrate	VERB
absel-2093	120	5	how	how	SCONJ
absel-2093	120	6	this	this	DET
absel-2093	120	7	works	work	NOUN
absel-2093	120	8	,	,	PUNCT
absel-2093	120	9	exhibit	exhibit	VERB
absel-2093	120	10	4	4	NUM
absel-2093	120	11	summarizes	summarize	NOUN
absel-2093	120	12	the	the	DET
absel-2093	120	13	major	major	ADJ
absel-2093	120	14	marketing	marketing	NOUN
absel-2093	120	15	decisions	decision	NOUN
absel-2093	120	16	that	that	PRON
absel-2093	120	17	characterize	characterize	VERB
absel-2093	120	18	the	the	DET
absel-2093	120	19	typical	typical	ADJ
absel-2093	120	20	product	product	NOUN
absel-2093	120	21	differentiation	differentiation	NOUN
absel-2093	120	22	versus	versus	ADP
absel-2093	120	23	the	the	DET
absel-2093	120	24	relationship	relationship	NOUN
absel-2093	120	25	marketing	marketing	NOUN
absel-2093	120	26	strategy	strategy	NOUN
absel-2093	120	27	.	.	PUNCT
absel-2093	121	1	note	note	VERB
absel-2093	121	2	the	the	DET
absel-2093	121	3	subtle	subtle	ADJ
absel-2093	121	4	but	but	CCONJ
absel-2093	121	5	significant	significant	ADJ
absel-2093	121	6	change	change	NOUN
absel-2093	121	7	in	in	ADP
absel-2093	121	8	perspective	perspective	NOUN
absel-2093	121	9	between	between	ADP
absel-2093	121	10	customer	customer	NOUN
absel-2093	121	11	-	-	PUNCT
absel-2093	121	12	marketer	marketer	NOUN
absel-2093	121	13	and	and	CCONJ
absel-2093	121	14	marketer	marketer	NOUN
absel-2093	121	15	-	-	PUNCT
absel-2093	121	16	supplier	supplier	NOUN
absel-2093	121	17	transaction	transaction	NOUN
absel-2093	121	18	costs	cost	NOUN
absel-2093	121	19	.	.	PUNCT
absel-2093	122	1	in	in	ADP
absel-2093	122	2	both	both	DET
absel-2093	122	3	types	type	NOUN
absel-2093	122	4	of	of	ADP
absel-2093	122	5	transactions	transaction	NOUN
absel-2093	122	6	,	,	PUNCT
absel-2093	122	7	asset	asset	NOUN
absel-2093	122	8	specificity	specificity	NOUN
absel-2093	122	9	and	and	CCONJ
absel-2093	122	10	the	the	DET
absel-2093	122	11	attendant	attendant	ADJ
absel-2093	122	12	management	management	NOUN
absel-2093	122	13	of	of	ADP
absel-2093	122	14	safeguarding	safeguard	VERB
absel-2093	122	15	costs	cost	NOUN
absel-2093	122	16	is	be	AUX
absel-2093	122	17	the	the	DET
absel-2093	122	18	primary	primary	ADJ
absel-2093	122	19	driver	driver	NOUN
absel-2093	122	20	of	of	ADP
absel-2093	122	21	transaction	transaction	NOUN
absel-2093	122	22	costs	cost	NOUN
absel-2093	122	23	.	.	PUNCT
absel-2093	123	1	for	for	ADP
absel-2093	123	2	marketer	marketer	NOUN
absel-2093	123	3	-	-	PUNCT
absel-2093	123	4	supplier	supplier	NOUN
absel-2093	123	5	relationships	relationship	NOUN
absel-2093	123	6	,	,	PUNCT
absel-2093	123	7	asset	asset	NOUN
absel-2093	123	8	specificity	specificity	NOUN
absel-2093	123	9	typically	typically	ADV
absel-2093	123	10	involves	involve	VERB
absel-2093	123	11	investments	investment	NOUN
absel-2093	123	12	in	in	ADP
absel-2093	123	13	relationship	relationship	NOUN
absel-2093	123	14	-	-	PUNCT
absel-2093	123	15	specific	specific	ADJ
absel-2093	123	16	assets	asset	NOUN
absel-2093	123	17	(	(	PUNCT
absel-2093	123	18	dyer	dyer	NOUN
absel-2093	123	19	,	,	PUNCT
absel-2093	123	20	1997	1997	NUM
absel-2093	123	21	)	)	PUNCT
absel-2093	123	22	.	.	PUNCT
absel-2093	124	1	these	these	PRON
absel-2093	124	2	tend	tend	VERB
absel-2093	124	3	to	to	PART
absel-2093	124	4	be	be	AUX
absel-2093	124	5	multi	multi	ADJ
absel-2093	124	6	-	-	ADJ
absel-2093	124	7	dimensional	dimensional	ADJ
absel-2093	124	8	,	,	PUNCT
absel-2093	124	9	including	include	VERB
absel-2093	124	10	such	such	ADJ
absel-2093	124	11	things	thing	NOUN
absel-2093	124	12	as	as	ADP
absel-2093	124	13	the	the	DET
absel-2093	124	14	advantageous	advantageous	ADJ
absel-2093	124	15	location	location	NOUN
absel-2093	124	16	of	of	ADP
absel-2093	124	17	work	work	NOUN
absel-2093	124	18	sites	site	NOUN
absel-2093	124	19	,	,	PUNCT
absel-2093	124	20	investments	investment	NOUN
absel-2093	124	21	in	in	ADP
absel-2093	124	22	physical	physical	ADJ
absel-2093	124	23	assets	asset	NOUN
absel-2093	124	24	,	,	PUNCT
absel-2093	124	25	human	human	ADJ
absel-2093	124	26	assets	asset	NOUN
absel-2093	124	27	involving	involve	VERB
absel-2093	124	28	unique	unique	ADJ
absel-2093	124	29	training	training	NOUN
absel-2093	124	30	and	and	CCONJ
absel-2093	124	31	experience	experience	NOUN
absel-2093	124	32	,	,	PUNCT
absel-2093	124	33	and	and	CCONJ
absel-2093	124	34	dedicated	dedicated	ADJ
absel-2093	124	35	assets	asset	NOUN
absel-2093	124	36	that	that	PRON
absel-2093	124	37	can	can	AUX
absel-2093	124	38	not	not	PART
absel-2093	124	39	be	be	AUX
absel-2093	124	40	easily	easily	ADV
absel-2093	124	41	repurposed	repurpose	VERB
absel-2093	124	42	if	if	SCONJ
absel-2093	124	43	the	the	DET
absel-2093	124	44	relationship	relationship	NOUN
absel-2093	124	45	were	be	AUX
absel-2093	124	46	to	to	PART
absel-2093	124	47	fail	fail	VERB
absel-2093	124	48	(	(	PUNCT
absel-2093	124	49	williamson	williamson	PROPN
absel-2093	124	50	,	,	PUNCT
absel-2093	124	51	1983	1983	NUM
absel-2093	124	52	)	)	PUNCT
absel-2093	124	53	.	.	PUNCT
absel-2093	125	1	by	by	ADP
absel-2093	125	2	contrast	contrast	NOUN
absel-2093	125	3	,	,	PUNCT
absel-2093	125	4	customer	customer	NOUN
absel-2093	125	5	-	-	PUNCT
absel-2093	125	6	marketer	marketer	NOUN
absel-2093	125	7	asset	asset	NOUN
absel-2093	125	8	specificity	specificity	NOUN
absel-2093	125	9	typically	typically	ADV
absel-2093	125	10	involves	involve	VERB
absel-2093	125	11	little	little	ADJ
absel-2093	125	12	investment	investment	NOUN
absel-2093	125	13	by	by	ADP
absel-2093	125	14	either	either	CCONJ
absel-2093	125	15	the	the	DET
absel-2093	125	16	customer	customer	NOUN
absel-2093	125	17	or	or	CCONJ
absel-2093	125	18	the	the	DET
absel-2093	125	19	marketer	marketer	NOUN
absel-2093	125	20	.	.	PUNCT
absel-2093	126	1	the	the	DET
absel-2093	126	2	customer	customer	NOUN
absel-2093	126	3	becomes	become	VERB
absel-2093	126	4	dependent	dependent	ADJ
absel-2093	126	5	on	on	ADP
absel-2093	126	6	the	the	DET
absel-2093	126	7	marketer	marketer	NOUN
absel-2093	126	8	only	only	ADV
absel-2093	126	9	in	in	ADP
absel-2093	126	10	the	the	DET
absel-2093	126	11	sense	sense	NOUN
absel-2093	126	12	that	that	SCONJ
absel-2093	126	13	the	the	DET
absel-2093	126	14	marketer	marketer	NOUN
absel-2093	126	15	has	have	AUX
absel-2093	126	16	the	the	DET
absel-2093	126	17	knowledge	knowledge	NOUN
absel-2093	126	18	and	and	CCONJ
absel-2093	126	19	market	market	NOUN
absel-2093	126	20	power	power	NOUN
absel-2093	126	21	to	to	PART
absel-2093	126	22	perform	perform	VERB
absel-2093	126	23	services	service	NOUN
absel-2093	126	24	for	for	ADP
absel-2093	126	25	the	the	DET
absel-2093	126	26	customer	customer	NOUN
absel-2093	126	27	that	that	PRON
absel-2093	126	28	the	the	DET
absel-2093	126	29	customer	customer	NOUN
absel-2093	126	30	can	can	AUX
absel-2093	126	31	not	not	PART
absel-2093	126	32	easily	easily	ADV
absel-2093	126	33	perform	perform	VERB
absel-2093	126	34	for	for	ADP
absel-2093	126	35	him	he	PRON
absel-2093	126	36	or	or	CCONJ
absel-2093	126	37	herself	herself	PRON
absel-2093	126	38	.	.	PUNCT
absel-2093	127	1	the	the	DET
absel-2093	127	2	requirements	requirement	NOUN
absel-2093	127	3	of	of	ADP
absel-2093	127	4	the	the	DET
absel-2093	127	5	customer	customer	NOUN
absel-2093	127	6	-	-	PUNCT
absel-2093	127	7	marketer	marketer	NOUN
absel-2093	127	8	relationship	relationship	NOUN
absel-2093	127	9	and	and	CCONJ
absel-2093	127	10	its	its	PRON
absel-2093	127	11	associated	associated	ADJ
absel-2093	127	12	strategies	strategy	NOUN
absel-2093	127	13	affect	affect	VERB
absel-2093	127	14	marketer	marketer	NOUN
absel-2093	127	15	-	-	PUNCT
absel-2093	127	16	supplier	supplier	NOUN
absel-2093	127	17	relationships	relationship	NOUN
absel-2093	127	18	in	in	ADP
absel-2093	127	19	the	the	DET
absel-2093	127	20	sense	sense	NOUN
absel-2093	127	21	that	that	SCONJ
absel-2093	127	22	the	the	DET
absel-2093	127	23	product	product	NOUN
absel-2093	127	24	differentiation	differentiation	NOUN
absel-2093	127	25	marketer	marketer	NOUN
absel-2093	127	26	seeks	seek	VERB
absel-2093	127	27	to	to	PART
absel-2093	127	28	exploit	exploit	VERB
absel-2093	127	29	this	this	DET
absel-2093	127	30	power	power	NOUN
absel-2093	127	31	to	to	PART
absel-2093	127	32	achieve	achieve	VERB
absel-2093	127	33	higher	high	ADJ
absel-2093	127	34	margins	margin	NOUN
absel-2093	127	35	and	and	CCONJ
absel-2093	127	36	their	their	PRON
absel-2093	127	37	associated	associated	ADJ
absel-2093	127	38	profits	profit	NOUN
absel-2093	127	39	.	.	PUNCT
absel-2093	128	1	given	give	VERB
absel-2093	128	2	that	that	SCONJ
absel-2093	128	3	customers	customer	NOUN
absel-2093	128	4	are	be	AUX
absel-2093	128	5	typically	typically	ADV
absel-2093	128	6	not	not	PART
absel-2093	128	7	making	make	VERB
absel-2093	128	8	any	any	DET
absel-2093	128	9	investment	investment	NOUN
absel-2093	128	10	in	in	ADP
absel-2093	128	11	the	the	DET
absel-2093	128	12	relationship	relationship	NOUN
absel-2093	128	13	,	,	PUNCT
absel-2093	128	14	they	they	PRON
absel-2093	128	15	have	have	VERB
absel-2093	128	16	little	little	ADJ
absel-2093	128	17	basis	basis	NOUN
absel-2093	128	18	for	for	ADP
absel-2093	128	19	negotiating	negotiate	VERB
absel-2093	128	20	a	a	DET
absel-2093	128	21	contract	contract	NOUN
absel-2093	128	22	to	to	PART
absel-2093	128	23	safeguard	safeguard	VERB
absel-2093	128	24	themselves	themselves	PRON
absel-2093	128	25	from	from	ADP
absel-2093	128	26	exploitation	exploitation	NOUN
absel-2093	128	27	.	.	PUNCT
absel-2093	129	1	instead	instead	ADV
absel-2093	129	2	,	,	PUNCT
absel-2093	129	3	they	they	PRON
absel-2093	129	4	invest	invest	VERB
absel-2093	129	5	in	in	ADP
absel-2093	129	6	searching	search	VERB
absel-2093	129	7	the	the	DET
absel-2093	129	8	market	market	NOUN
absel-2093	129	9	for	for	ADP
absel-2093	129	10	alternatives	alternative	NOUN
absel-2093	129	11	that	that	PRON
absel-2093	129	12	will	will	AUX
absel-2093	129	13	remove	remove	VERB
absel-2093	129	14	the	the	DET
absel-2093	129	15	specificity	specificity	NOUN
absel-2093	129	16	.	.	PUNCT
absel-2093	130	1	in	in	ADP
absel-2093	130	2	contrast	contrast	NOUN
absel-2093	130	3	to	to	ADP
absel-2093	130	4	product	product	NOUN
absel-2093	130	5	differentiation	differentiation	NOUN
absel-2093	130	6	marketers	marketer	NOUN
absel-2093	130	7	,	,	PUNCT
absel-2093	130	8	relationship	relationship	NOUN
absel-2093	130	9	marketers	marketer	NOUN
absel-2093	130	10	(	(	PUNCT
absel-2093	130	11	as	as	ADP
absel-2093	130	12	characterized	characterize	VERB
absel-2093	130	13	in	in	ADP
absel-2093	130	14	this	this	DET
absel-2093	130	15	paper	paper	NOUN
absel-2093	130	16	)	)	PUNCT
absel-2093	130	17	offer	offer	VERB
absel-2093	130	18	a	a	DET
absel-2093	130	19	safeguarding	safeguard	VERB
absel-2093	130	20	contract	contract	NOUN
absel-2093	130	21	to	to	ADP
absel-2093	130	22	their	their	PRON
absel-2093	130	23	customers	customer	NOUN
absel-2093	130	24	.	.	PUNCT
absel-2093	131	1	in	in	ADP
absel-2093	131	2	return	return	NOUN
absel-2093	131	3	for	for	ADP
absel-2093	131	4	customer	customer	NOUN
absel-2093	131	5	loyalty	loyalty	NOUN
absel-2093	131	6	,	,	PUNCT
absel-2093	131	7	they	they	PRON
absel-2093	131	8	commit	commit	VERB
absel-2093	131	9	themselves	themselves	PRON
absel-2093	131	10	to	to	PART
absel-2093	131	11	forgo	forgo	VERB
absel-2093	131	12	opportunistic	opportunistic	ADJ
absel-2093	131	13	exploitation	exploitation	NOUN
absel-2093	131	14	of	of	ADP
absel-2093	131	15	their	their	PRON
absel-2093	131	16	asset	asset	NOUN
absel-2093	131	17	specificity	specificity	NOUN
absel-2093	131	18	(	(	PUNCT
absel-2093	131	19	customer	customer	NOUN
absel-2093	131	20	knowledge	knowledge	NOUN
absel-2093	131	21	)	)	PUNCT
absel-2093	131	22	and	and	CCONJ
absel-2093	131	23	use	use	VERB
absel-2093	131	24	it	it	PRON
absel-2093	131	25	instead	instead	ADV
absel-2093	131	26	to	to	PART
absel-2093	131	27	deliver	deliver	VERB
absel-2093	131	28	the	the	DET
absel-2093	131	29	maximum	maximum	ADJ
absel-2093	131	30	customer	customer	NOUN
absel-2093	131	31	value	value	NOUN
absel-2093	131	32	possible	possible	ADJ
absel-2093	131	33	given	give	VERB
absel-2093	131	34	the	the	DET
absel-2093	131	35	marketer	marketer	NOUN
absel-2093	131	36	’s	’s	PART
absel-2093	131	37	profit	profit	NOUN
absel-2093	131	38	constraint	constraint	NOUN
absel-2093	131	39	.	.	PUNCT
absel-2093	132	1	this	this	PRON
absel-2093	132	2	causes	cause	VERB
absel-2093	132	3	marketers	marketer	NOUN
absel-2093	132	4	to	to	PART
absel-2093	132	5	eschew	eschew	VERB
absel-2093	132	6	some	some	DET
absel-2093	132	7	kinds	kind	NOUN
absel-2093	132	8	of	of	ADP
absel-2093	132	9	asset	asset	NOUN
absel-2093	132	10	specificity	specificity	NOUN
absel-2093	132	11	,	,	PUNCT
absel-2093	132	12	as	as	SCONJ
absel-2093	132	13	suggested	suggest	VERB
absel-2093	132	14	in	in	ADP
absel-2093	132	15	exhibit	exhibit	NOUN
absel-2093	132	16	4	4	NUM
absel-2093	132	17	by	by	ADP
absel-2093	132	18	the	the	DET
absel-2093	132	19	differences	difference	NOUN
absel-2093	132	20	between	between	ADP
absel-2093	132	21	product	product	NOUN
absel-2093	132	22	differentiation	differentiation	NOUN
absel-2093	132	23	and	and	CCONJ
absel-2093	132	24	relationship	relationship	NOUN
absel-2093	132	25	marketing	marketing	NOUN
absel-2093	132	26	strategy	strategy	NOUN
absel-2093	132	27	relative	relative	ADJ
absel-2093	132	28	to	to	ADP
absel-2093	132	29	proprietary	proprietary	ADJ
absel-2093	132	30	product	product	NOUN
absel-2093	132	31	technology	technology	NOUN
absel-2093	132	32	and	and	CCONJ
absel-2093	132	33	internalized	internalized	ADJ
absel-2093	132	34	production	production	NOUN
absel-2093	132	35	,	,	PUNCT
absel-2093	132	36	first	first	ADV
absel-2093	132	37	,	,	PUNCT
absel-2093	132	38	because	because	SCONJ
absel-2093	132	39	their	their	PRON
absel-2093	132	40	strategy	strategy	NOUN
absel-2093	132	41	(	(	PUNCT
absel-2093	132	42	and	and	CCONJ
absel-2093	132	43	customer	customer	NOUN
absel-2093	132	44	contract	contract	NOUN
absel-2093	132	45	)	)	PUNCT
absel-2093	132	46	does	do	AUX
absel-2093	132	47	not	not	PART
absel-2093	132	48	allow	allow	VERB
absel-2093	132	49	them	they	PRON
absel-2093	132	50	to	to	PART
absel-2093	132	51	exploit	exploit	VERB
absel-2093	132	52	this	this	DET
absel-2093	132	53	advantage	advantage	NOUN
absel-2093	132	54	,	,	PUNCT
absel-2093	132	55	and	and	CCONJ
absel-2093	132	56	second	second	ADJ
absel-2093	132	57	,	,	PUNCT
absel-2093	132	58	because	because	SCONJ
absel-2093	132	59	sharing	share	VERB
absel-2093	132	60	technology	technology	NOUN
absel-2093	132	61	with	with	ADP
absel-2093	132	62	competitors	competitor	NOUN
absel-2093	132	63	will	will	AUX
absel-2093	132	64	increase	increase	VERB
absel-2093	132	65	volume	volume	NOUN
absel-2093	132	66	and	and	CCONJ
absel-2093	132	67	provide	provide	VERB
absel-2093	132	68	economies	economy	NOUN
absel-2093	132	69	of	of	ADP
absel-2093	132	70	scale	scale	NOUN
absel-2093	132	71	that	that	PRON
absel-2093	132	72	can	can	AUX
absel-2093	132	73	then	then	ADV
absel-2093	132	74	be	be	AUX
absel-2093	132	75	passed	pass	VERB
absel-2093	132	76	on	on	ADP
absel-2093	132	77	to	to	ADP
absel-2093	132	78	their	their	PRON
absel-2093	132	79	customers	customer	NOUN
absel-2093	132	80	in	in	ADP
absel-2093	132	81	the	the	DET
absel-2093	132	82	form	form	NOUN
absel-2093	132	83	of	of	ADP
absel-2093	132	84	lower	low	ADJ
absel-2093	132	85	prices	price	NOUN
absel-2093	132	86	.	.	PUNCT
absel-2093	133	1	the	the	DET
absel-2093	133	2	decisions	decision	NOUN
absel-2093	133	3	summarized	summarize	VERB
absel-2093	133	4	in	in	ADP
absel-2093	133	5	exhibit	exhibit	NOUN
absel-2093	133	6	4	4	NUM
absel-2093	133	7	provide	provide	VERB
absel-2093	133	8	the	the	DET
absel-2093	133	9	basis	basis	NOUN
absel-2093	133	10	for	for	ADP
absel-2093	133	11	modeling	model	VERB
absel-2093	133	12	the	the	DET
absel-2093	133	13	consequences	consequence	NOUN
absel-2093	133	14	of	of	ADP
absel-2093	133	15	adopting	adopt	VERB
absel-2093	133	16	a	a	DET
absel-2093	133	17	product	product	NOUN
absel-2093	133	18	differentiation	differentiation	NOUN
absel-2093	133	19	versus	versus	ADP
absel-2093	133	20	a	a	DET
absel-2093	133	21	relationship	relationship	NOUN
absel-2093	133	22	marketing	marketing	NOUN
absel-2093	133	23	strategy	strategy	NOUN
absel-2093	133	24	within	within	ADP
absel-2093	133	25	the	the	DET
absel-2093	133	26	context	context	NOUN
absel-2093	133	27	of	of	ADP
absel-2093	133	28	a	a	DET
absel-2093	133	29	simulation	simulation	NOUN
absel-2093	133	30	game	game	NOUN
absel-2093	133	31	.	.	PUNCT
absel-2093	134	1	note	note	VERB
absel-2093	134	2	that	that	SCONJ
absel-2093	134	3	the	the	DET
absel-2093	134	4	profitability	profitability	NOUN
absel-2093	134	5	of	of	ADP
absel-2093	134	6	one	one	NUM
absel-2093	134	7	strategy	strategy	NOUN
absel-2093	134	8	versus	versus	ADP
absel-2093	134	9	the	the	DET
absel-2093	134	10	other	other	ADJ
absel-2093	134	11	hinges	hinge	NOUN
absel-2093	134	12	primarily	primarily	ADV
absel-2093	134	13	on	on	ADP
absel-2093	134	14	the	the	DET
absel-2093	134	15	exploitation	exploitation	NOUN
absel-2093	134	16	or	or	CCONJ
absel-2093	134	17	non	non	NOUN
absel-2093	134	18	-	-	NOUN
absel-2093	134	19	exploitation	exploitation	NOUN
absel-2093	134	20	of	of	ADP
absel-2093	134	21	asset	asset	NOUN
absel-2093	134	22	specificity	specificity	NOUN
absel-2093	134	23	.	.	PUNCT
absel-2093	135	1	that	that	PRON
absel-2093	135	2	is	be	AUX
absel-2093	135	3	,	,	PUNCT
absel-2093	135	4	does	do	AUX
absel-2093	135	5	the	the	DET
absel-2093	135	6	marketer	marketer	NOUN
absel-2093	135	7	seek	seek	VERB
absel-2093	135	8	to	to	PART
absel-2093	135	9	control	control	VERB
absel-2093	135	10	proprietary	proprietary	ADJ
absel-2093	135	11	technology	technology	NOUN
absel-2093	135	12	to	to	PART
absel-2093	135	13	differentiate	differentiate	VERB
absel-2093	135	14	its	its	PRON
absel-2093	135	15	products	product	NOUN
absel-2093	135	16	in	in	ADP
absel-2093	135	17	order	order	NOUN
absel-2093	135	18	to	to	PART
absel-2093	135	19	achieve	achieve	VERB
absel-2093	135	20	higher	high	ADJ
absel-2093	135	21	margins	margin	NOUN
absel-2093	135	22	or	or	CCONJ
absel-2093	135	23	does	do	AUX
absel-2093	135	24	it	it	PRON
absel-2093	135	25	maximize	maximize	VERB
absel-2093	135	26	customer	customer	NOUN
absel-2093	135	27	loyalty	loyalty	NOUN
absel-2093	135	28	by	by	ADP
absel-2093	135	29	avoiding	avoid	VERB
absel-2093	135	30	this	this	DET
absel-2093	135	31	exploitation	exploitation	NOUN
absel-2093	135	32	,	,	PUNCT
absel-2093	135	33	encouraging	encourage	VERB
absel-2093	135	34	broad	broad	ADJ
absel-2093	135	35	sharing	sharing	NOUN
absel-2093	135	36	and	and	CCONJ
absel-2093	135	37	development	development	NOUN
absel-2093	135	38	of	of	ADP
absel-2093	135	39	common	common	ADJ
absel-2093	135	40	technologies	technology	NOUN
absel-2093	135	41	,	,	PUNCT
absel-2093	135	42	thus	thus	ADV
absel-2093	135	43	promoting	promote	VERB
absel-2093	135	44	economies	economy	NOUN
absel-2093	135	45	of	of	ADP
absel-2093	135	46	scale	scale	NOUN
absel-2093	135	47	and	and	CCONJ
absel-2093	135	48	,	,	PUNCT
absel-2093	135	49	ultimately	ultimately	ADV
absel-2093	135	50	,	,	PUNCT
absel-2093	135	51	lower	low	ADJ
absel-2093	135	52	prices	price	NOUN
absel-2093	135	53	for	for	ADP
absel-2093	135	54	consumers	consumer	NOUN
absel-2093	135	55	?	?	PUNCT
absel-2093	136	1	how	how	SCONJ
absel-2093	136	2	strategic	strategic	ADJ
absel-2093	136	3	decisions	decision	NOUN
absel-2093	136	4	affect	affect	VERB
absel-2093	136	5	cost	cost	NOUN
absel-2093	136	6	variables	variable	NOUN
absel-2093	136	7	to	to	PART
absel-2093	136	8	set	set	VERB
absel-2093	136	9	the	the	DET
absel-2093	136	10	financial	financial	ADJ
absel-2093	136	11	stage	stage	NOUN
absel-2093	136	12	,	,	PUNCT
absel-2093	136	13	we	we	PRON
absel-2093	136	14	will	will	AUX
absel-2093	136	15	follow	follow	VERB
absel-2093	136	16	cannon	cannon	NOUN
absel-2093	136	17	&	&	CCONJ
absel-2093	136	18	schwaiger	schwaiger	PROPN
absel-2093	136	19	’s	’s	PART
absel-2093	136	20	(	(	PUNCT
absel-2093	136	21	2005	2005	NUM
absel-2093	136	22	)	)	PUNCT
absel-2093	136	23	adoption	adoption	NOUN
absel-2093	136	24	of	of	ADP
absel-2093	136	25	gold	gold	NOUN
absel-2093	136	26	’s	’s	PART
absel-2093	136	27	(	(	PUNCT
absel-2093	136	28	2005	2005	NUM
absel-2093	136	29	)	)	PUNCT
absel-2093	136	30	systemsdynamic	systemsdynamic	ADJ
absel-2093	136	31	platform	platform	NOUN
absel-2093	136	32	for	for	ADP
absel-2093	136	33	simulation	simulation	NOUN
absel-2093	136	34	design	design	NOUN
absel-2093	136	35	(	(	PUNCT
absel-2093	136	36	what	what	PRON
absel-2093	136	37	they	they	PRON
absel-2093	136	38	characterize	characterize	VERB
absel-2093	136	39	as	as	ADP
absel-2093	136	40	the	the	DET
absel-2093	136	41	“	"	PUNCT
absel-2093	136	42	gold	gold	NOUN
absel-2093	136	43	standard	standard	NOUN
absel-2093	136	44	”	"	PUNCT
absel-2093	136	45	)	)	PUNCT
absel-2093	136	46	.	.	PUNCT
absel-2093	137	1	this	this	PRON
absel-2093	137	2	enables	enable	VERB
absel-2093	137	3	us	we	PRON
absel-2093	137	4	to	to	PART
absel-2093	137	5	focus	focus	VERB
absel-2093	137	6	only	only	ADV
absel-2093	137	7	on	on	ADP
absel-2093	137	8	those	those	DET
absel-2093	137	9	parts	part	NOUN
absel-2093	137	10	of	of	ADP
absel-2093	137	11	the	the	DET
absel-2093	137	12	model	model	NOUN
absel-2093	137	13	affected	affect	VERB
absel-2093	137	14	by	by	ADP
absel-2093	137	15	strategic	strategic	ADJ
absel-2093	137	16	decision	decision	NOUN
absel-2093	137	17	we	we	PRON
absel-2093	137	18	are	be	AUX
absel-2093	137	19	considering	consider	VERB
absel-2093	137	20	.	.	PUNCT
absel-2093	138	1	as	as	SCONJ
absel-2093	138	2	noted	note	VERB
absel-2093	138	3	in	in	ADP
absel-2093	138	4	the	the	DET
absel-2093	138	5	introduction	introduction	NOUN
absel-2093	138	6	,	,	PUNCT
absel-2093	138	7	our	our	PRON
absel-2093	138	8	purpose	purpose	NOUN
absel-2093	138	9	in	in	ADP
absel-2093	138	10	this	this	DET
absel-2093	138	11	paper	paper	NOUN
absel-2093	138	12	is	be	AUX
absel-2093	138	13	to	to	PART
absel-2093	138	14	model	model	VERB
absel-2093	138	15	the	the	DET
absel-2093	138	16	transaction	transaction	NOUN
absel-2093	138	17	-	-	PUNCT
absel-2093	138	18	costrelated	costrelate	VERB
absel-2093	138	19	variables	variable	NOUN
absel-2093	138	20	resulting	result	VERB
absel-2093	138	21	from	from	ADP
absel-2093	138	22	the	the	DET
absel-2093	138	23	implementation	implementation	NOUN
absel-2093	138	24	of	of	ADP
absel-2093	138	25	a	a	DET
absel-2093	138	26	relationship	relationship	NOUN
absel-2093	138	27	marketing	marketing	NOUN
absel-2093	138	28	versus	versus	ADP
absel-2093	138	29	a	a	DET
absel-2093	138	30	product	product	NOUN
absel-2093	138	31	differentiation	differentiation	NOUN
absel-2093	138	32	strategy	strategy	NOUN
absel-2093	138	33	.	.	PUNCT
absel-2093	139	1	these	these	DET
absel-2093	139	2	result	result	VERB
absel-2093	139	3	from	from	ADP
absel-2093	139	4	the	the	DET
absel-2093	139	5	decisions	decision	NOUN
absel-2093	139	6	portrayed	portray	VERB
absel-2093	139	7	in	in	ADP
absel-2093	139	8	exhibit	exhibit	NOUN
absel-2093	139	9	4.specifically	4.specifically	NUM
absel-2093	139	10	,	,	PUNCT
absel-2093	139	11	they	they	PRON
absel-2093	139	12	include	include	VERB
absel-2093	139	13	adjustments	adjustment	NOUN
absel-2093	139	14	to	to	ADP
absel-2093	139	15	marketer	marketer	PROPN
absel-2093	139	16	i	i	PRON
absel-2093	139	17	’s	’s	ADJ
absel-2093	139	18	total	total	ADJ
absel-2093	139	19	fixed	fix	VERB
absel-2093	139	20	(	(	PUNCT
absel-2093	139	21	tfci	tfci	ADJ
absel-2093	139	22	,	,	PUNCT
absel-2093	139	23	j	j	PROPN
absel-2093	139	24	,	,	PUNCT
absel-2093	139	25	k	k	NOUN
absel-2093	139	26	)	)	PUNCT
absel-2093	139	27	and	and	CCONJ
absel-2093	139	28	variable	variable	ADJ
absel-2093	139	29	(	(	PUNCT
absel-2093	139	30	tvci	tvci	PROPN
absel-2093	139	31	,	,	PUNCT
absel-2093	139	32	j	j	NOUN
absel-2093	139	33	)	)	PUNCT
absel-2093	139	34	costs	cost	NOUN
absel-2093	139	35	associated	associate	VERB
absel-2093	139	36	with	with	ADP
absel-2093	139	37	each	each	DET
absel-2093	139	38	segment	segment	NOUN
absel-2093	139	39	,	,	PUNCT
absel-2093	139	40	j	j	NOUN
absel-2093	139	41	,	,	PUNCT
absel-2093	139	42	and	and	CCONJ
absel-2093	139	43	product	product	NOUN
absel-2093	139	44	,	,	PUNCT
absel-2093	139	45	k.	k.	PROPN
absel-2093	139	46	our	our	PRON
absel-2093	139	47	approach	approach	NOUN
absel-2093	139	48	will	will	AUX
absel-2093	139	49	be	be	AUX
absel-2093	139	50	to	to	PART
absel-2093	139	51	develop	develop	VERB
absel-2093	139	52	algorithms	algorithm	NOUN
absel-2093	139	53	for	for	ADP
absel-2093	139	54	modifying	modify	VERB
absel-2093	139	55	gold	gold	NOUN
absel-2093	139	56	’s	’s	PART
absel-2093	139	57	revenue	revenue	NOUN
absel-2093	139	58	and	and	CCONJ
absel-2093	139	59	cost	cost	NOUN
absel-2093	139	60	variables	variable	NOUN
absel-2093	139	61	,	,	PUNCT
absel-2093	139	62	leaving	leave	VERB
absel-2093	139	63	the	the	DET
absel-2093	139	64	rest	rest	NOUN
absel-2093	139	65	of	of	ADP
absel-2093	139	66	the	the	DET
absel-2093	139	67	task	task	NOUN
absel-2093	139	68	to	to	ADP
absel-2093	139	69	his	his	PRON
absel-2093	139	70	standardized	standardized	ADJ
absel-2093	139	71	model	model	NOUN
absel-2093	139	72	.	.	PUNCT
absel-2093	140	1	returning	return	VERB
absel-2093	140	2	to	to	PART
absel-2093	140	3	exhibit	exhibit	VERB
absel-2093	140	4	4	4	NUM
absel-2093	140	5	,	,	PUNCT
absel-2093	140	6	the	the	DET
absel-2093	140	7	proprietary	proprietary	ADJ
absel-2093	140	8	product	product	NOUN
absel-2093	140	9	technology	technology	NOUN
absel-2093	140	10	decision	decision	NOUN
absel-2093	140	11	is	be	AUX
absel-2093	140	12	really	really	ADV
absel-2093	140	13	two	two	NUM
absel-2093	140	14	decisions	decision	NOUN
absel-2093	140	15	.	.	PUNCT
absel-2093	141	1	one	one	NUM
absel-2093	141	2	is	be	AUX
absel-2093	141	3	a	a	DET
absel-2093	141	4	product	product	NOUN
absel-2093	141	5	decision	decision	NOUN
absel-2093	141	6	,	,	PUNCT
absel-2093	141	7	whether	whether	SCONJ
absel-2093	141	8	to	to	PART
absel-2093	141	9	market	market	VERB
absel-2093	141	10	a	a	DET
absel-2093	141	11	generic	generic	ADJ
absel-2093	141	12	product	product	NOUN
absel-2093	141	13	or	or	CCONJ
absel-2093	141	14	to	to	PART
absel-2093	141	15	invest	invest	VERB
absel-2093	141	16	in	in	ADP
absel-2093	141	17	technology	technology	NOUN
absel-2093	141	18	that	that	PRON
absel-2093	141	19	will	will	AUX
absel-2093	141	20	result	result	VERB
absel-2093	141	21	in	in	ADP
absel-2093	141	22	a	a	DET
absel-2093	141	23	differentiated	differentiated	ADJ
absel-2093	141	24	product	product	NOUN
absel-2093	141	25	.	.	PUNCT
absel-2093	142	1	we	we	PRON
absel-2093	142	2	will	will	AUX
absel-2093	142	3	refer	refer	VERB
absel-2093	142	4	to	to	ADP
absel-2093	142	5	this	this	PRON
absel-2093	142	6	as	as	ADP
absel-2093	142	7	the	the	DET
absel-2093	142	8	investment	investment	NOUN
absel-2093	142	9	decision	decision	NOUN
absel-2093	142	10	.	.	PUNCT
absel-2093	143	1	a	a	DET
absel-2093	143	2	company	company	NOUN
absel-2093	143	3	may	may	AUX
absel-2093	143	4	choose	choose	VERB
absel-2093	143	5	to	to	PART
absel-2093	143	6	launch	launch	VERB
absel-2093	143	7	both	both	DET
absel-2093	143	8	types	type	NOUN
absel-2093	143	9	of	of	ADP
absel-2093	143	10	product	product	NOUN
absel-2093	143	11	,	,	PUNCT
absel-2093	143	12	so	so	CCONJ
absel-2093	143	13	the	the	DET
absel-2093	143	14	decision	decision	NOUN
absel-2093	143	15	involves	involve	VERB
absel-2093	143	16	two	two	NUM
absel-2093	143	17	decisions	decision	NOUN
absel-2093	143	18	,	,	PUNCT
absel-2093	143	19	both	both	PRON
absel-2093	143	20	taking	take	VERB
absel-2093	143	21	on	on	ADP
absel-2093	143	22	a	a	DET
absel-2093	143	23	value	value	NOUN
absel-2093	143	24	of	of	ADP
absel-2093	143	25	1	1	NUM
absel-2093	143	26	or	or	CCONJ
absel-2093	143	27	0	0	NUM
absel-2093	143	28	.	.	X
absel-2093	144	1	ti	ti	PROPN
absel-2093	144	2	,	,	PUNCT
absel-2093	144	3	k	k	NOUN
absel-2093	144	4	,	,	PUNCT
absel-2093	144	5	o	o	NOUN
absel-2093	144	6	signifies	signify	VERB
absel-2093	144	7	marketer	marketer	PROPN
absel-2093	144	8	i´s	i´s	X
absel-2093	144	9	generic	generic	ADJ
absel-2093	144	10	product	product	NOUN
absel-2093	144	11	k	k	PROPN
absel-2093	144	12	and	and	CCONJ
absel-2093	144	13	ti	ti	PROPN
absel-2093	144	14	,	,	PUNCT
absel-2093	144	15	k,1	k,1	PROPN
absel-2093	144	16	signifies	signifie	NOUN
absel-2093	144	17	marketer	marketer	NOUN
absel-2093	144	18	i	i	PRON
absel-2093	144	19	’s	’	VERB
absel-2093	144	20	differentiated	differentiate	VERB
absel-2093	144	21	product	product	NOUN
absel-2093	144	22	k.	k.	NOUN
absel-2093	145	1	the	the	DET
absel-2093	145	2	nature	nature	NOUN
absel-2093	145	3	and	and	CCONJ
absel-2093	145	4	consequences	consequence	NOUN
absel-2093	145	5	of	of	ADP
absel-2093	145	6	investing	invest	VERB
absel-2093	145	7	in	in	ADP
absel-2093	145	8	proprietary	proprietary	ADJ
absel-2093	145	9	technology	technology	NOUN
absel-2093	145	10	and	and	CCONJ
absel-2093	145	11	internalized	internalized	ADJ
absel-2093	145	12	production	production	NOUN
absel-2093	145	13	are	be	AUX
absel-2093	145	14	similar	similar	ADJ
absel-2093	145	15	in	in	SCONJ
absel-2093	145	16	that	that	SCONJ
absel-2093	145	17	they	they	PRON
absel-2093	145	18	are	be	AUX
absel-2093	145	19	both	both	PRON
absel-2093	145	20	efforts	effort	NOUN
absel-2093	145	21	to	to	PART
absel-2093	145	22	maintain	maintain	VERB
absel-2093	145	23	exclusive	exclusive	ADJ
absel-2093	145	24	control	control	NOUN
absel-2093	145	25	of	of	ADP
absel-2093	145	26	the	the	DET
absel-2093	145	27	differentiating	differentiate	VERB
absel-2093	145	28	product	product	NOUN
absel-2093	145	29	characteristics	characteristic	NOUN
absel-2093	145	30	.	.	PUNCT
absel-2093	146	1	given	give	VERB
absel-2093	146	2	page	page	NOUN
absel-2093	146	3	42	42	NUM
absel-2093	146	4	developments	development	NOUN
absel-2093	146	5	in	in	ADP
absel-2093	146	6	business	business	NOUN
absel-2093	146	7	simulation	simulation	NOUN
absel-2093	146	8	and	and	CCONJ
absel-2093	146	9	experiential	experiential	ADJ
absel-2093	146	10	learning	learning	NOUN
absel-2093	146	11	,	,	PUNCT
absel-2093	146	12	volume	volume	NOUN
absel-2093	146	13	41	41	NUM
absel-2093	146	14	,	,	PUNCT
absel-2093	146	15	2014	2014	NUM
absel-2093	146	16	exhibit	exhibit	VERB
absel-2093	146	17	4	4	NUM
absel-2093	146	18	decisions	decision	NOUN
absel-2093	146	19	characterizing	characterize	VERB
absel-2093	146	20	the	the	DET
absel-2093	146	21	product	product	NOUN
absel-2093	146	22	differentiation	differentiation	NOUN
absel-2093	146	23	versus	versus	ADP
absel-2093	146	24	relationship	relationship	NOUN
absel-2093	146	25	marketing	marketing	NOUN
absel-2093	146	26	strategy	strategy	NOUN
absel-2093	146	27	marketing	marketing	NOUN
absel-2093	146	28	decision	decision	NOUN
absel-2093	146	29	transactioncost	transactioncost	NOUN
absel-2093	146	30	principle	principle	NOUN
absel-2093	146	31	product	product	NOUN
absel-2093	146	32	differentiation	differentiation	NOUN
absel-2093	146	33	strategy	strategy	NOUN
absel-2093	146	34	relationship	relationship	NOUN
absel-2093	146	35	marketing	marketing	NOUN
absel-2093	146	36	strategy	strategy	NOUN
absel-2093	146	37	explanation	explanation	NOUN
absel-2093	146	38	proprietary	proprietary	ADJ
absel-2093	146	39	product	product	NOUN
absel-2093	146	40	technology	technology	NOUN
absel-2093	146	41	asset	asset	NOUN
absel-2093	146	42	specificity	specificity	NOUN
absel-2093	146	43	prefer	prefer	VERB
absel-2093	146	44	proprietary	proprietary	ADJ
absel-2093	146	45	technology	technology	NOUN
absel-2093	146	46	(	(	PUNCT
absel-2093	146	47	creating	create	VERB
absel-2093	146	48	exploitable	exploitable	ADJ
absel-2093	146	49	asset	asset	NOUN
absel-2093	146	50	specificity	specificity	NOUN
absel-2093	146	51	)	)	PUNCT
absel-2093	146	52	to	to	PART
absel-2093	146	53	command	command	VERB
absel-2093	146	54	monopolistic	monopolistic	ADJ
absel-2093	146	55	prices	price	NOUN
absel-2093	146	56	prefer	prefer	VERB
absel-2093	146	57	common	common	ADJ
absel-2093	146	58	(	(	PUNCT
absel-2093	146	59	nonspecific	nonspecific	ADJ
absel-2093	146	60	asset	asset	NOUN
absel-2093	146	61	)	)	PUNCT
absel-2093	146	62	technology	technology	NOUN
absel-2093	146	63	where	where	SCONJ
absel-2093	146	64	possible	possible	ADJ
absel-2093	146	65	to	to	PART
absel-2093	146	66	encourage	encourage	VERB
absel-2093	146	67	competition	competition	NOUN
absel-2093	146	68	and	and	CCONJ
absel-2093	146	69	economies	economy	NOUN
absel-2093	146	70	of	of	ADP
absel-2093	146	71	scale	scale	NOUN
absel-2093	146	72	relationship	relationship	NOUN
absel-2093	146	73	marketer	marketer	NOUN
absel-2093	146	74	trades	trade	VERB
absel-2093	146	75	off	off	ADP
absel-2093	146	76	exploitation	exploitation	NOUN
absel-2093	146	77	of	of	ADP
absel-2093	146	78	asset	asset	NOUN
absel-2093	146	79	specificity	specificity	NOUN
absel-2093	146	80	to	to	PART
absel-2093	146	81	achieve	achieve	VERB
absel-2093	146	82	customer	customer	NOUN
absel-2093	146	83	trust	trust	NOUN
absel-2093	146	84	that	that	PRON
absel-2093	146	85	will	will	AUX
absel-2093	146	86	pay	pay	VERB
absel-2093	146	87	off	off	ADP
absel-2093	146	88	in	in	ADP
absel-2093	146	89	lower	low	ADJ
absel-2093	146	90	promotion	promotion	NOUN
absel-2093	146	91	and	and	CCONJ
absel-2093	146	92	distribution	distribution	NOUN
absel-2093	146	93	costs	cost	NOUN
absel-2093	146	94	.	.	PUNCT
absel-2093	147	1	internalized	internalize	VERB
absel-2093	147	2	production	production	NOUN
absel-2093	147	3	asset	asset	NOUN
absel-2093	147	4	specificity	specificity	NOUN
absel-2093	147	5	prefer	prefer	VERB
absel-2093	147	6	to	to	PART
absel-2093	147	7	internalize	internalize	VERB
absel-2093	147	8	production	production	NOUN
absel-2093	147	9	to	to	PART
absel-2093	147	10	safeguard	safeguard	VERB
absel-2093	147	11	proprietary	proprietary	ADJ
absel-2093	147	12	(	(	PUNCT
absel-2093	147	13	asset	asset	NOUN
absel-2093	147	14	specific	specific	ADJ
absel-2093	147	15	)	)	PUNCT
absel-2093	147	16	technology	technology	NOUN
absel-2093	147	17	prefer	prefer	VERB
absel-2093	147	18	to	to	ADP
absel-2093	147	19	out	out	ADJ
absel-2093	147	20	-	-	PUNCT
absel-2093	147	21	source	source	NOUN
absel-2093	147	22	production	production	NOUN
absel-2093	147	23	,	,	PUNCT
absel-2093	147	24	encouraging	encourage	VERB
absel-2093	147	25	competitors	competitor	NOUN
absel-2093	147	26	to	to	PART
absel-2093	147	27	share	share	VERB
absel-2093	147	28	asset	asset	NOUN
absel-2093	147	29	-	-	PUNCT
absel-2093	147	30	specific	specific	ADJ
absel-2093	147	31	suppliers	supplier	NOUN
absel-2093	147	32	,	,	PUNCT
absel-2093	147	33	thus	thus	ADV
absel-2093	147	34	creating	create	VERB
absel-2093	147	35	economies	economy	NOUN
absel-2093	147	36	of	of	ADP
absel-2093	147	37	scale	scale	NOUN
absel-2093	147	38	to	to	PART
absel-2093	147	39	produce	produce	VERB
absel-2093	147	40	savings	saving	NOUN
absel-2093	147	41	that	that	PRON
absel-2093	147	42	can	can	AUX
absel-2093	147	43	be	be	AUX
absel-2093	147	44	passed	pass	VERB
absel-2093	147	45	on	on	ADP
absel-2093	147	46	to	to	PART
absel-2093	147	47	relationship	relationship	NOUN
absel-2093	147	48	customers	customer	NOUN
absel-2093	147	49	relationship	relationship	NOUN
absel-2093	147	50	marketer	marketer	NOUN
absel-2093	147	51	promotes	promote	VERB
absel-2093	147	52	common	common	ADJ
absel-2093	147	53	standards	standard	NOUN
absel-2093	147	54	(	(	PUNCT
absel-2093	147	55	when	when	SCONJ
absel-2093	147	56	differing	differing	ADJ
absel-2093	147	57	standards	standard	NOUN
absel-2093	147	58	do	do	AUX
absel-2093	147	59	not	not	PART
absel-2093	147	60	pose	pose	VERB
absel-2093	147	61	value	value	NOUN
absel-2093	147	62	tradeoffs	tradeoff	NOUN
absel-2093	147	63	for	for	ADP
absel-2093	147	64	customers	customer	NOUN
absel-2093	147	65	)	)	PUNCT
absel-2093	147	66	to	to	PART
absel-2093	147	67	encourage	encourage	VERB
absel-2093	147	68	supplier	supplier	NOUN
absel-2093	147	69	economies	economy	NOUN
absel-2093	147	70	of	of	ADP
absel-2093	147	71	scale	scale	NOUN
absel-2093	147	72	even	even	ADV
absel-2093	147	73	when	when	SCONJ
absel-2093	147	74	doing	do	VERB
absel-2093	147	75	so	so	ADV
absel-2093	147	76	provides	provide	VERB
absel-2093	147	77	competitors	competitor	NOUN
absel-2093	147	78	with	with	ADP
absel-2093	147	79	proprietary	proprietary	ADJ
absel-2093	147	80	technologies	technology	NOUN
absel-2093	147	81	.	.	PUNCT
absel-2093	148	1	relationship	relationship	NOUN
absel-2093	148	2	marketer	marketer	PROPN
absel-2093	148	3	passes	pass	VERB
absel-2093	148	4	resulting	result	VERB
absel-2093	148	5	supply	supply	NOUN
absel-2093	148	6	-	-	PUNCT
absel-2093	148	7	chain	chain	NOUN
absel-2093	148	8	economies	economy	NOUN
absel-2093	148	9	of	of	ADP
absel-2093	148	10	scale	scale	NOUN
absel-2093	148	11	savings	saving	NOUN
absel-2093	148	12	on	on	ADP
absel-2093	148	13	to	to	ADP
absel-2093	148	14	the	the	DET
absel-2093	148	15	relationship	relationship	NOUN
absel-2093	148	16	customer	customer	NOUN
absel-2093	148	17	.	.	PUNCT
absel-2093	149	1	pricing	price	VERB
absel-2093	149	2	behavioral	behavioral	ADJ
absel-2093	149	3	uncertainty	uncertainty	NOUN
absel-2093	149	4	monopolistic	monopolistic	ADJ
absel-2093	149	5	pricing	pricing	NOUN
absel-2093	149	6	to	to	PART
absel-2093	149	7	exploit	exploit	VERB
absel-2093	149	8	product	product	NOUN
absel-2093	149	9	differentiation	differentiation	NOUN
absel-2093	149	10	,	,	PUNCT
absel-2093	149	11	using	use	VERB
absel-2093	149	12	brand	brand	NOUN
absel-2093	149	13	reputation	reputation	NOUN
absel-2093	149	14	to	to	PART
absel-2093	149	15	reduce	reduce	VERB
absel-2093	149	16	behavioral	behavioral	ADJ
absel-2093	149	17	uncertainty	uncertainty	NOUN
absel-2093	149	18	cost	cost	NOUN
absel-2093	149	19	-	-	PUNCT
absel-2093	149	20	plus	plus	CCONJ
absel-2093	149	21	pricing	pricing	NOUN
absel-2093	149	22	with	with	ADP
absel-2093	149	23	profit	profit	NOUN
absel-2093	149	24	as	as	ADP
absel-2093	149	25	a	a	DET
absel-2093	149	26	constraint	constraint	NOUN
absel-2093	149	27	to	to	PART
absel-2093	149	28	ensure	ensure	VERB
absel-2093	149	29	low	low	ADJ
absel-2093	149	30	price	price	NOUN
absel-2093	149	31	,	,	PUNCT
absel-2093	149	32	thus	thus	ADV
absel-2093	149	33	reducing	reduce	VERB
absel-2093	149	34	behavioral	behavioral	ADJ
absel-2093	149	35	uncertainty	uncertainty	NOUN
absel-2093	149	36	relationship	relationship	NOUN
absel-2093	149	37	marketer	marketer	NOUN
absel-2093	149	38	forgoes	forgo	VERB
absel-2093	149	39	available	available	ADJ
absel-2093	149	40	price	price	NOUN
absel-2093	149	41	concessions	concession	NOUN
absel-2093	149	42	to	to	PART
absel-2093	149	43	achieve	achieve	VERB
absel-2093	149	44	long	long	ADJ
absel-2093	149	45	-	-	PUNCT
absel-2093	149	46	term	term	NOUN
absel-2093	149	47	trust	trust	NOUN
absel-2093	149	48	,	,	PUNCT
absel-2093	149	49	resulting	result	VERB
absel-2093	149	50	in	in	ADP
absel-2093	149	51	lower	low	ADJ
absel-2093	149	52	promotion	promotion	NOUN
absel-2093	149	53	and	and	CCONJ
absel-2093	149	54	distribution	distribution	NOUN
absel-2093	149	55	costs	cost	NOUN
absel-2093	149	56	.	.	PUNCT
absel-2093	150	1	promotion	promotion	NOUN
absel-2093	150	2	behavioral	behavioral	ADJ
absel-2093	150	3	uncertainty	uncertainty	NOUN
absel-2093	150	4	heavy	heavy	ADJ
absel-2093	150	5	mass	mass	ADJ
absel-2093	150	6	-	-	PUNCT
absel-2093	150	7	media	medium	NOUN
absel-2093	150	8	promotion	promotion	NOUN
absel-2093	150	9	to	to	PART
absel-2093	150	10	support	support	VERB
absel-2093	150	11	differentiation	differentiation	NOUN
absel-2093	150	12	,	,	PUNCT
absel-2093	150	13	reducing	reduce	VERB
absel-2093	150	14	behavioral	behavioral	ADJ
absel-2093	150	15	uncertainty	uncertainty	NOUN
absel-2093	150	16	by	by	ADP
absel-2093	150	17	assuring	assure	VERB
absel-2093	150	18	customers	customer	NOUN
absel-2093	150	19	of	of	ADP
absel-2093	150	20	product	product	NOUN
absel-2093	150	21	value	value	NOUN
absel-2093	150	22	minimal	minimal	ADJ
absel-2093	150	23	promotion	promotion	NOUN
absel-2093	150	24	through	through	ADP
absel-2093	150	25	in	in	ADP
absel-2093	150	26	-	-	PUNCT
absel-2093	150	27	house	house	NOUN
absel-2093	150	28	media	medium	NOUN
absel-2093	150	29	to	to	PART
absel-2093	150	30	inform	inform	VERB
absel-2093	150	31	customers	customer	NOUN
absel-2093	150	32	of	of	ADP
absel-2093	150	33	product	product	NOUN
absel-2093	150	34	availability	availability	NOUN
absel-2093	150	35	,	,	PUNCT
absel-2093	150	36	relying	rely	VERB
absel-2093	150	37	on	on	ADP
absel-2093	150	38	existing	exist	VERB
absel-2093	150	39	customer	customer	NOUN
absel-2093	150	40	trust	trust	NOUN
absel-2093	150	41	to	to	PART
absel-2093	150	42	reduce	reduce	VERB
absel-2093	150	43	behavioral	behavioral	ADJ
absel-2093	150	44	uncertainty	uncertainty	NOUN
absel-2093	150	45	relationship	relationship	NOUN
absel-2093	150	46	marketer	marketer	NOUN
absel-2093	150	47	’s	’s	PART
absel-2093	150	48	investments	investment	NOUN
absel-2093	150	49	in	in	ADP
absel-2093	150	50	customer	customer	NOUN
absel-2093	150	51	knowledge	knowledge	NOUN
absel-2093	150	52	and	and	CCONJ
absel-2093	150	53	trust	trust	NOUN
absel-2093	150	54	result	result	NOUN
absel-2093	150	55	in	in	ADP
absel-2093	150	56	lower	low	ADJ
absel-2093	150	57	promotional	promotional	ADJ
absel-2093	150	58	costs	cost	NOUN
absel-2093	150	59	,	,	PUNCT
absel-2093	150	60	thus	thus	ADV
absel-2093	150	61	facilitating	facilitate	VERB
absel-2093	150	62	lower	low	ADJ
absel-2093	150	63	prices	price	NOUN
absel-2093	150	64	to	to	ADP
absel-2093	150	65	customers	customer	NOUN
absel-2093	150	66	while	while	SCONJ
absel-2093	150	67	still	still	ADV
absel-2093	150	68	meeting	meet	VERB
absel-2093	150	69	profit	profit	NOUN
absel-2093	150	70	constraint	constraint	NOUN
absel-2093	150	71	.	.	PUNCT
absel-2093	151	1	distribution	distribution	NOUN
absel-2093	151	2	environmental	environmental	ADJ
absel-2093	151	3	and	and	CCONJ
absel-2093	151	4	behavioral	behavioral	ADJ
absel-2093	151	5	uncertainty	uncertainty	NOUN
absel-2093	151	6	use	use	VERB
absel-2093	151	7	recognized	recognize	VERB
absel-2093	151	8	mass	mass	ADJ
absel-2093	151	9	distribution	distribution	NOUN
absel-2093	151	10	outlets	outlet	NOUN
absel-2093	151	11	to	to	PART
absel-2093	151	12	reduce	reduce	VERB
absel-2093	151	13	environmental	environmental	ADJ
absel-2093	151	14	uncertainty	uncertainty	NOUN
absel-2093	151	15	though	though	SCONJ
absel-2093	151	16	widemarket	widemarket	VERB
absel-2093	151	17	availability	availability	NOUN
absel-2093	151	18	and	and	CCONJ
absel-2093	151	19	to	to	PART
absel-2093	151	20	reduce	reduce	VERB
absel-2093	151	21	behavioral	behavioral	ADJ
absel-2093	151	22	uncertainty	uncertainty	NOUN
absel-2093	151	23	by	by	ADP
absel-2093	151	24	lending	lend	VERB
absel-2093	151	25	credibility	credibility	NOUN
absel-2093	151	26	to	to	ADP
absel-2093	151	27	the	the	DET
absel-2093	151	28	product	product	NOUN
absel-2093	151	29	direct	direct	ADJ
absel-2093	151	30	distribution	distribution	NOUN
absel-2093	151	31	,	,	PUNCT
absel-2093	151	32	using	use	VERB
absel-2093	151	33	superior	superior	ADJ
absel-2093	151	34	customer	customer	NOUN
absel-2093	151	35	knowledge	knowledge	NOUN
absel-2093	151	36	and	and	CCONJ
absel-2093	151	37	access	access	NOUN
absel-2093	151	38	to	to	PART
absel-2093	151	39	reduce	reduce	VERB
absel-2093	151	40	environmental	environmental	ADJ
absel-2093	151	41	uncertainty	uncertainty	NOUN
absel-2093	151	42	and	and	CCONJ
absel-2093	151	43	customer	customer	NOUN
absel-2093	151	44	trust	trust	NOUN
absel-2093	151	45	to	to	PART
absel-2093	151	46	reduce	reduce	VERB
absel-2093	151	47	behavioral	behavioral	ADJ
absel-2093	151	48	uncertainty	uncertainty	NOUN
absel-2093	151	49	relationship	relationship	NOUN
absel-2093	151	50	marketer	marketer	NOUN
absel-2093	151	51	’s	’s	PART
absel-2093	151	52	investments	investment	NOUN
absel-2093	151	53	in	in	ADP
absel-2093	151	54	customer	customer	NOUN
absel-2093	151	55	knowledge	knowledge	NOUN
absel-2093	151	56	and	and	CCONJ
absel-2093	151	57	trust	trust	NOUN
absel-2093	151	58	result	result	NOUN
absel-2093	151	59	in	in	ADP
absel-2093	151	60	lower	low	ADJ
absel-2093	151	61	distribution	distribution	NOUN
absel-2093	151	62	costs	cost	NOUN
absel-2093	151	63	,	,	PUNCT
absel-2093	151	64	because	because	SCONJ
absel-2093	151	65	customers	customer	NOUN
absel-2093	151	66	know	know	VERB
absel-2093	151	67	where	where	SCONJ
absel-2093	151	68	to	to	PART
absel-2093	151	69	find	find	VERB
absel-2093	151	70	(	(	PUNCT
absel-2093	151	71	the	the	DET
absel-2093	151	72	marketer	marketer	NOUN
absel-2093	151	73	’s	’s	PART
absel-2093	151	74	)	)	PUNCT
absel-2093	151	75	trustworthy	trustworthy	ADJ
absel-2093	151	76	products	product	NOUN
absel-2093	151	77	without	without	ADP
absel-2093	151	78	having	have	VERB
absel-2093	151	79	to	to	PART
absel-2093	151	80	shop	shop	VERB
absel-2093	151	81	around	around	ADP
absel-2093	151	82	.	.	PUNCT
absel-2093	152	1	this	this	PRON
absel-2093	152	2	facilitates	facilitate	VERB
absel-2093	152	3	lower	low	ADJ
absel-2093	152	4	prices	price	NOUN
absel-2093	152	5	to	to	ADP
absel-2093	152	6	customers	customer	NOUN
absel-2093	152	7	while	while	SCONJ
absel-2093	152	8	still	still	ADV
absel-2093	152	9	meeting	meet	VERB
absel-2093	152	10	profit	profit	NOUN
absel-2093	152	11	constraints	constraint	NOUN
absel-2093	152	12	.	.	PUNCT
absel-2093	153	1	page	page	NOUN
absel-2093	153	2	43	43	NUM
absel-2093	153	3	developments	development	NOUN
absel-2093	153	4	in	in	ADP
absel-2093	153	5	business	business	NOUN
absel-2093	153	6	simulation	simulation	NOUN
absel-2093	153	7	and	and	CCONJ
absel-2093	153	8	experiential	experiential	ADJ
absel-2093	153	9	learning	learning	NOUN
absel-2093	153	10	,	,	PUNCT
absel-2093	153	11	volume	volume	NOUN
absel-2093	153	12	41	41	NUM
absel-2093	153	13	,	,	PUNCT
absel-2093	153	14	2014	2014	NUM
absel-2093	153	15	this	this	DET
absel-2093	153	16	similarity	similarity	NOUN
absel-2093	153	17	,	,	PUNCT
absel-2093	153	18	we	we	PRON
absel-2093	153	19	will	will	AUX
absel-2093	153	20	combine	combine	VERB
absel-2093	153	21	this	this	PRON
absel-2093	153	22	with	with	ADP
absel-2093	153	23	the	the	DET
absel-2093	153	24	research	research	NOUN
absel-2093	153	25	and	and	CCONJ
absel-2093	153	26	development	development	NOUN
absel-2093	153	27	decision	decision	NOUN
absel-2093	153	28	,	,	PUNCT
absel-2093	153	29	creating	create	VERB
absel-2093	153	30	a	a	DET
absel-2093	153	31	second	second	ADJ
absel-2093	153	32	decision	decision	NOUN
absel-2093	153	33	variable	variable	NOUN
absel-2093	153	34	we	we	PRON
absel-2093	153	35	can	can	AUX
absel-2093	153	36	refer	refer	VERB
absel-2093	153	37	to	to	ADP
absel-2093	153	38	as	as	ADP
absel-2093	153	39	internalization	internalization	NOUN
absel-2093	153	40	(	(	PUNCT
absel-2093	153	41	ii	ii	PROPN
absel-2093	153	42	,	,	PUNCT
absel-2093	153	43	k	k	NOUN
absel-2093	153	44	)	)	PUNCT
absel-2093	153	45	.	.	PUNCT
absel-2093	154	1	it	it	PRON
absel-2093	154	2	also	also	ADV
absel-2093	154	3	takes	take	VERB
absel-2093	154	4	on	on	ADP
absel-2093	154	5	a	a	DET
absel-2093	154	6	value	value	NOUN
absel-2093	154	7	of	of	ADP
absel-2093	154	8	1	1	NUM
absel-2093	154	9	or	or	CCONJ
absel-2093	154	10	0	0	NUM
absel-2093	154	11	,	,	PUNCT
absel-2093	154	12	where	where	SCONJ
absel-2093	154	13	a	a	DET
absel-2093	154	14	value	value	NOUN
absel-2093	154	15	of	of	ADP
absel-2093	154	16	1	1	NUM
absel-2093	154	17	indicates	indicate	VERB
absel-2093	154	18	an	an	DET
absel-2093	154	19	investment	investment	NOUN
absel-2093	154	20	in	in	ADP
absel-2093	154	21	a	a	DET
absel-2093	154	22	supplier	supplier	NOUN
absel-2093	154	23	to	to	PART
absel-2093	154	24	create	create	VERB
absel-2093	154	25	both	both	DET
absel-2093	154	26	the	the	DET
absel-2093	154	27	advantages	advantage	NOUN
absel-2093	154	28	and	and	CCONJ
absel-2093	154	29	added	add	VERB
absel-2093	154	30	cost	cost	NOUN
absel-2093	154	31	of	of	ADP
absel-2093	154	32	asset	asset	NOUN
absel-2093	154	33	specificity	specificity	NOUN
absel-2093	154	34	.	.	PUNCT
absel-2093	155	1	a	a	DET
absel-2093	155	2	value	value	NOUN
absel-2093	155	3	of	of	ADP
absel-2093	155	4	0	0	NUM
absel-2093	155	5	signifies	signify	VERB
absel-2093	155	6	the	the	DET
absel-2093	155	7	purchase	purchase	NOUN
absel-2093	155	8	of	of	ADP
absel-2093	155	9	licensed	licensed	ADJ
absel-2093	155	10	technology	technology	NOUN
absel-2093	155	11	and	and	CCONJ
absel-2093	155	12	production	production	NOUN
absel-2093	155	13	on	on	ADP
absel-2093	155	14	the	the	DET
absel-2093	155	15	open	open	ADJ
absel-2093	155	16	market	market	NOUN
absel-2093	155	17	.	.	PUNCT
absel-2093	156	1	while	while	SCONJ
absel-2093	156	2	this	this	PRON
absel-2093	156	3	is	be	AUX
absel-2093	156	4	less	less	ADV
absel-2093	156	5	expensive	expensive	ADJ
absel-2093	156	6	,	,	PUNCT
absel-2093	156	7	it	it	PRON
absel-2093	156	8	also	also	ADV
absel-2093	156	9	lacks	lack	VERB
absel-2093	156	10	exclusivity	exclusivity	NOUN
absel-2093	156	11	,	,	PUNCT
absel-2093	156	12	putting	put	VERB
absel-2093	156	13	it	it	PRON
absel-2093	156	14	at	at	ADP
absel-2093	156	15	a	a	DET
absel-2093	156	16	disadvantage	disadvantage	NOUN
absel-2093	156	17	among	among	ADP
absel-2093	156	18	customers	customer	NOUN
absel-2093	156	19	who	who	PRON
absel-2093	156	20	tend	tend	VERB
absel-2093	156	21	to	to	PART
absel-2093	156	22	be	be	AUX
absel-2093	156	23	attracted	attract	VERB
absel-2093	156	24	to	to	ADP
absel-2093	156	25	exclusive	exclusive	ADJ
absel-2093	156	26	branded	brand	VERB
absel-2093	156	27	products	product	NOUN
absel-2093	156	28	.	.	PUNCT
absel-2093	157	1	from	from	ADP
absel-2093	157	2	a	a	DET
absel-2093	157	3	cost	cost	NOUN
absel-2093	157	4	perspective	perspective	NOUN
absel-2093	157	5	,	,	PUNCT
absel-2093	157	6	the	the	DET
absel-2093	157	7	investment	investment	NOUN
absel-2093	157	8	and	and	CCONJ
absel-2093	157	9	internalization	internalization	NOUN
absel-2093	157	10	decisions	decision	NOUN
absel-2093	157	11	may	may	AUX
absel-2093	157	12	be	be	AUX
absel-2093	157	13	represented	represent	VERB
absel-2093	157	14	as	as	ADP
absel-2093	157	15	an	an	DET
absel-2093	157	16	incremental	incremental	ADJ
absel-2093	157	17	fixed	fix	VERB
absel-2093	157	18	cost	cost	NOUN
absel-2093	157	19	.	.	PUNCT
absel-2093	158	1	this	this	PRON
absel-2093	158	2	is	be	AUX
absel-2093	158	3	represented	represent	VERB
absel-2093	158	4	in	in	ADP
absel-2093	158	5	equation	equation	NOUN
absel-2093	158	6	(	(	PUNCT
absel-2093	158	7	1	1	NUM
absel-2093	158	8	)	)	PUNCT
absel-2093	158	9	and	and	CCONJ
absel-2093	158	10	may	may	AUX
absel-2093	158	11	be	be	AUX
absel-2093	158	12	entered	enter	VERB
absel-2093	158	13	directly	directly	ADV
absel-2093	158	14	into	into	ADP
absel-2093	158	15	gold	gold	NOUN
absel-2093	158	16	’s	’s	PART
absel-2093	158	17	(	(	PUNCT
absel-2093	158	18	2005	2005	NUM
absel-2093	158	19	)	)	PUNCT
absel-2093	158	20	standard	standard	ADJ
absel-2093	158	21	model	model	NOUN
absel-2093	158	22	by	by	ADP
absel-2093	158	23	simply	simply	ADV
absel-2093	158	24	adding	add	VERB
absel-2093	158	25	it	it	PRON
absel-2093	158	26	to	to	ADP
absel-2093	158	27	the	the	DET
absel-2093	158	28	other	other	ADJ
absel-2093	158	29	product	product	NOUN
absel-2093	158	30	k	k	PROPN
absel-2093	158	31	fixed	fix	VERB
absel-2093	158	32	costs	cost	NOUN
absel-2093	158	33	(	(	PUNCT
absel-2093	158	34	tfci	tfci	ADJ
absel-2093	158	35	,	,	PUNCT
absel-2093	158	36	k	k	PROPN
absel-2093	158	37	)	)	PUNCT
absel-2093	158	38	aggregated	aggregate	VERB
absel-2093	158	39	from	from	ADP
absel-2093	158	40	other	other	ADJ
absel-2093	158	41	parts	part	NOUN
absel-2093	158	42	of	of	ADP
absel-2093	158	43	the	the	DET
absel-2093	158	44	simulation	simulation	NOUN
absel-2093	158	45	.	.	PUNCT
absel-2093	159	1	decisions	decision	NOUN
absel-2093	159	2	involving	involve	VERB
absel-2093	159	3	generic	generic	ADJ
absel-2093	159	4	products	product	NOUN
absel-2093	159	5	(	(	PUNCT
absel-2093	159	6	ti	ti	NOUN
absel-2093	159	7	,	,	PUNCT
absel-2093	159	8	k	k	NOUN
absel-2093	159	9	,	,	PUNCT
absel-2093	159	10	o	o	NOUN
absel-2093	159	11	)	)	PUNCT
absel-2093	159	12	are	be	AUX
absel-2093	159	13	omitted	omit	VERB
absel-2093	159	14	from	from	ADP
absel-2093	159	15	the	the	DET
absel-2093	159	16	model	model	NOUN
absel-2093	159	17	because	because	SCONJ
absel-2093	159	18	they	they	PRON
absel-2093	159	19	involve	involve	VERB
absel-2093	159	20	no	no	DET
absel-2093	159	21	incremental	incremental	ADJ
absel-2093	159	22	investments	investment	NOUN
absel-2093	159	23	.	.	PUNCT
absel-2093	160	1	if	if	SCONJ
absel-2093	160	2	marketer	marketer	PROPN
absel-2093	160	3	i	i	PRON
absel-2093	160	4	chooses	choose	VERB
absel-2093	160	5	to	to	PART
absel-2093	160	6	launch	launch	VERB
absel-2093	160	7	a	a	DET
absel-2093	160	8	differentiated	differentiated	ADJ
absel-2093	160	9	product	product	NOUN
absel-2093	160	10	(	(	PUNCT
absel-2093	160	11	ti	ti	NOUN
absel-2093	160	12	,	,	PUNCT
absel-2093	160	13	k,1=1	k,1=1	NOUN
absel-2093	160	14	)	)	PUNCT
absel-2093	160	15	and	and	CCONJ
absel-2093	160	16	internalizes	internalize	VERB
absel-2093	160	17	the	the	DET
absel-2093	160	18	technology	technology	NOUN
absel-2093	160	19	and	and	CCONJ
absel-2093	160	20	production	production	NOUN
absel-2093	160	21	(	(	PUNCT
absel-2093	160	22	ii	ii	PROPN
absel-2093	160	23	,	,	PUNCT
absel-2093	160	24	k	k	PROPN
absel-2093	160	25	=	=	NOUN
absel-2093	160	26	1	1	NUM
absel-2093	160	27	)	)	PUNCT
absel-2093	160	28	,	,	PUNCT
absel-2093	160	29	it	it	PRON
absel-2093	160	30	will	will	AUX
absel-2093	160	31	incur	incur	VERB
absel-2093	160	32	incremental	incremental	ADJ
absel-2093	160	33	fixed	fix	VERB
absel-2093	160	34	costs	cost	NOUN
absel-2093	160	35	of	of	ADP
absel-2093	160	36	fci	fci	NOUN
absel-2093	160	37	,	,	PUNCT
absel-2093	160	38	k.	k.	PROPN
absel-2093	160	39	in	in	ADP
absel-2093	160	40	the	the	DET
absel-2093	160	41	event	event	NOUN
absel-2093	160	42	of	of	ADP
absel-2093	160	43	an	an	DET
absel-2093	160	44	investment	investment	NOUN
absel-2093	160	45	in	in	ADP
absel-2093	160	46	quality	quality	NOUN
absel-2093	160	47	(	(	PUNCT
absel-2093	160	48	ti	ti	NOUN
absel-2093	160	49	,	,	PUNCT
absel-2093	160	50	k,1=1	k,1=1	NOUN
absel-2093	160	51	)	)	PUNCT
absel-2093	160	52	with	with	ADP
absel-2093	160	53	no	no	DET
absel-2093	160	54	internalization	internalization	NOUN
absel-2093	160	55	(	(	PUNCT
absel-2093	160	56	ii	ii	PROPN
absel-2093	160	57	,	,	PUNCT
absel-2093	160	58	k	k	PROPN
absel-2093	160	59	=	=	PROPN
absel-2093	160	60	0	0	NUM
absel-2093	160	61	)	)	PUNCT
absel-2093	160	62	,	,	PUNCT
absel-2093	160	63	equation	equation	NOUN
absel-2093	160	64	(	(	PUNCT
absel-2093	160	65	1	1	X
absel-2093	160	66	)	)	PUNCT
absel-2093	160	67	would	would	AUX
absel-2093	160	68	render	render	VERB
absel-2093	160	69	no	no	DET
absel-2093	160	70	incremental	incremental	ADJ
absel-2093	160	71	fixed	fix	VERB
absel-2093	160	72	cost	cost	NOUN
absel-2093	160	73	.	.	PUNCT
absel-2093	161	1	the	the	DET
absel-2093	161	2	cost	cost	NOUN
absel-2093	161	3	of	of	ADP
absel-2093	161	4	the	the	DET
absel-2093	161	5	quality	quality	NOUN
absel-2093	161	6	would	would	AUX
absel-2093	161	7	be	be	AUX
absel-2093	161	8	reflected	reflect	VERB
absel-2093	161	9	in	in	ADP
absel-2093	161	10	licensing	licensing	NOUN
absel-2093	161	11	fees	fee	NOUN
absel-2093	161	12	that	that	PRON
absel-2093	161	13	would	would	AUX
absel-2093	161	14	be	be	AUX
absel-2093	161	15	added	add	VERB
absel-2093	161	16	on	on	ADP
absel-2093	161	17	to	to	ADP
absel-2093	161	18	the	the	DET
absel-2093	161	19	cost	cost	NOUN
absel-2093	161	20	of	of	ADP
absel-2093	161	21	goods	good	NOUN
absel-2093	161	22	,	,	PUNCT
absel-2093	161	23	expressing	express	VERB
absel-2093	161	24	itself	itself	PRON
absel-2093	161	25	in	in	ADP
absel-2093	161	26	gold	gold	NOUN
absel-2093	161	27	’s	’s	PART
absel-2093	161	28	(	(	PUNCT
absel-2093	161	29	2005	2005	NUM
absel-2093	161	30	)	)	PUNCT
absel-2093	161	31	model	model	NOUN
absel-2093	161	32	as	as	ADP
absel-2093	161	33	an	an	DET
absel-2093	161	34	increment	increment	NOUN
absel-2093	161	35	to	to	ADP
absel-2093	161	36	total	total	ADJ
absel-2093	161	37	variable	variable	ADJ
absel-2093	161	38	cost	cost	NOUN
absel-2093	161	39	.	.	PUNCT
absel-2093	162	1	similarly	similarly	ADV
absel-2093	162	2	,	,	PUNCT
absel-2093	162	3	the	the	DET
absel-2093	162	4	costs	cost	NOUN
absel-2093	162	5	associated	associate	VERB
absel-2093	162	6	with	with	ADP
absel-2093	162	7	mass	mass	ADJ
absel-2093	162	8	distribution	distribution	NOUN
absel-2093	162	9	can	can	AUX
absel-2093	162	10	be	be	AUX
absel-2093	162	11	represented	represent	VERB
absel-2093	162	12	as	as	ADP
absel-2093	162	13	an	an	DET
absel-2093	162	14	increment	increment	NOUN
absel-2093	162	15	to	to	ADP
absel-2093	162	16	the	the	DET
absel-2093	162	17	cost	cost	NOUN
absel-2093	162	18	of	of	ADP
absel-2093	162	19	goods	good	NOUN
absel-2093	162	20	.	.	PUNCT
absel-2093	163	1	the	the	DET
absel-2093	163	2	distribution	distribution	NOUN
absel-2093	163	3	decision	decision	NOUN
absel-2093	163	4	(	(	PUNCT
absel-2093	163	5	li	li	PROPN
absel-2093	163	6	,	,	PUNCT
absel-2093	163	7	k	k	NOUN
absel-2093	163	8	)	)	PUNCT
absel-2093	163	9	takes	take	VERB
absel-2093	163	10	on	on	ADP
absel-2093	163	11	a	a	DET
absel-2093	163	12	value	value	NOUN
absel-2093	163	13	of	of	ADP
absel-2093	163	14	0	0	NUM
absel-2093	163	15	if	if	SCONJ
absel-2093	163	16	product	product	NOUN
absel-2093	163	17	k	k	PROPN
absel-2093	163	18	is	be	AUX
absel-2093	163	19	distributed	distribute	VERB
absel-2093	163	20	directly	directly	ADV
absel-2093	163	21	and	and	CCONJ
absel-2093	163	22	a	a	DET
absel-2093	163	23	value	value	NOUN
absel-2093	163	24	of	of	ADP
absel-2093	163	25	1	1	NUM
absel-2093	163	26	if	if	SCONJ
absel-2093	163	27	it	it	PRON
absel-2093	163	28	is	be	AUX
absel-2093	163	29	distributed	distribute	VERB
absel-2093	163	30	through	through	ADP
absel-2093	163	31	mass	mass	ADJ
absel-2093	163	32	distribution	distribution	NOUN
absel-2093	163	33	.	.	PUNCT
absel-2093	164	1	including	include	VERB
absel-2093	164	2	the	the	DET
absel-2093	164	3	costs	cost	NOUN
absel-2093	164	4	of	of	ADP
absel-2093	164	5	mass	mass	ADJ
absel-2093	164	6	distribution	distribution	NOUN
absel-2093	164	7	as	as	ADP
absel-2093	164	8	a	a	DET
absel-2093	164	9	part	part	NOUN
absel-2093	164	10	of	of	ADP
absel-2093	164	11	cost	cost	NOUN
absel-2093	164	12	of	of	ADP
absel-2093	164	13	goods	good	NOUN
absel-2093	164	14	is	be	AUX
absel-2093	164	15	more	more	ADV
absel-2093	164	16	an	an	DET
absel-2093	164	17	algorithmic	algorithmic	ADJ
absel-2093	164	18	convenience	convenience	NOUN
absel-2093	164	19	that	that	SCONJ
absel-2093	164	20	proper	proper	ADJ
absel-2093	164	21	accounting	accounting	NOUN
absel-2093	164	22	.	.	PUNCT
absel-2093	165	1	when	when	SCONJ
absel-2093	165	2	comparing	compare	VERB
absel-2093	165	3	direct	direct	ADJ
absel-2093	165	4	-	-	PUNCT
absel-2093	165	5	distributed	distribute	VERB
absel-2093	165	6	and	and	CCONJ
absel-2093	165	7	mass	mass	ADV
absel-2093	165	8	-	-	PUNCT
absel-2093	165	9	distributed	distribute	VERB
absel-2093	165	10	products	product	NOUN
absel-2093	165	11	,	,	PUNCT
absel-2093	165	12	the	the	DET
absel-2093	165	13	relevant	relevant	ADJ
absel-2093	165	14	price	price	NOUN
absel-2093	165	15	is	be	AUX
absel-2093	165	16	retail	retail	ADJ
absel-2093	165	17	–	–	PUNCT
absel-2093	165	18	what	what	PRON
absel-2093	165	19	the	the	DET
absel-2093	165	20	customer	customer	NOUN
absel-2093	165	21	actually	actually	ADV
absel-2093	165	22	pays	pay	VERB
absel-2093	165	23	for	for	ADP
absel-2093	165	24	the	the	DET
absel-2093	165	25	product	product	NOUN
absel-2093	165	26	.	.	PUNCT
absel-2093	166	1	when	when	SCONJ
absel-2093	166	2	the	the	DET
absel-2093	166	3	price	price	NOUN
absel-2093	166	4	is	be	AUX
absel-2093	166	5	entered	enter	VERB
absel-2093	166	6	into	into	ADP
absel-2093	166	7	gold	gold	NOUN
absel-2093	166	8	’s	’s	PART
absel-2093	166	9	demand	demand	NOUN
absel-2093	166	10	equation	equation	NOUN
absel-2093	166	11	,	,	PUNCT
absel-2093	166	12	the	the	DET
absel-2093	166	13	retail	retail	ADJ
absel-2093	166	14	price	price	NOUN
absel-2093	166	15	is	be	AUX
absel-2093	166	16	what	what	PRON
absel-2093	166	17	would	would	AUX
absel-2093	166	18	logically	logically	ADV
absel-2093	166	19	help	help	VERB
absel-2093	166	20	determine	determine	VERB
absel-2093	166	21	unit	unit	NOUN
absel-2093	166	22	sales	sale	NOUN
absel-2093	166	23	.	.	PUNCT
absel-2093	167	1	therefore	therefore	ADV
absel-2093	167	2	,	,	PUNCT
absel-2093	167	3	while	while	SCONJ
absel-2093	167	4	the	the	DET
absel-2093	167	5	marketer	marketer	NOUN
absel-2093	167	6	using	use	VERB
absel-2093	167	7	a	a	DET
absel-2093	167	8	product	product	NOUN
absel-2093	167	9	differentiation	differentiation	NOUN
absel-2093	167	10	strategy	strategy	NOUN
absel-2093	167	11	will	will	AUX
absel-2093	167	12	usually	usually	ADV
absel-2093	167	13	sell	sell	VERB
absel-2093	167	14	its	its	PRON
absel-2093	167	15	products	product	NOUN
absel-2093	167	16	at	at	ADP
absel-2093	167	17	the	the	DET
absel-2093	167	18	wholesale	wholesale	ADJ
absel-2093	167	19	price	price	NOUN
absel-2093	167	20	,	,	PUNCT
absel-2093	167	21	we	we	PRON
absel-2093	167	22	can	can	AUX
absel-2093	167	23	act	act	VERB
absel-2093	167	24	as	as	SCONJ
absel-2093	167	25	if	if	SCONJ
absel-2093	167	26	the	the	DET
absel-2093	167	27	sales	sale	NOUN
absel-2093	167	28	were	be	AUX
absel-2093	167	29	made	make	VERB
absel-2093	167	30	at	at	ADP
absel-2093	167	31	the	the	DET
absel-2093	167	32	retail	retail	NOUN
absel-2093	167	33	,	,	PUNCT
absel-2093	167	34	subtracting	subtract	VERB
absel-2093	167	35	out	out	ADP
absel-2093	167	36	wholesale	wholesale	ADJ
absel-2093	167	37	and	and	CCONJ
absel-2093	167	38	retail	retail	ADJ
absel-2093	167	39	margins	margin	NOUN
absel-2093	167	40	as	as	ADP
absel-2093	167	41	part	part	NOUN
absel-2093	167	42	of	of	ADP
absel-2093	167	43	the	the	DET
absel-2093	167	44	cost	cost	NOUN
absel-2093	167	45	of	of	ADP
absel-2093	167	46	goods	good	NOUN
absel-2093	167	47	.	.	PUNCT
absel-2093	168	1	combining	combine	VERB
absel-2093	168	2	these	these	DET
absel-2093	168	3	two	two	NUM
absel-2093	168	4	cost	cost	NOUN
absel-2093	168	5	-	-	PUNCT
absel-2093	168	6	of	of	ADP
absel-2093	168	7	-	-	PUNCT
absel-2093	168	8	goods	good	NOUN
absel-2093	168	9	adjustments	adjustment	NOUN
absel-2093	168	10	,	,	PUNCT
absel-2093	168	11	equation	equation	NOUN
absel-2093	168	12	(	(	PUNCT
absel-2093	168	13	2	2	X
absel-2093	168	14	)	)	PUNCT
absel-2093	168	15	provides	provide	VERB
absel-2093	168	16	an	an	DET
absel-2093	168	17	incremental	incremental	ADJ
absel-2093	168	18	addition	addition	NOUN
absel-2093	168	19	to	to	ADP
absel-2093	168	20	total	total	ADJ
absel-2093	168	21	variable	variable	ADJ
absel-2093	168	22	cost	cost	NOUN
absel-2093	168	23	(	(	PUNCT
absel-2093	168	24	tvci	tvci	ADJ
absel-2093	168	25	)	)	PUNCT
absel-2093	168	26	in	in	ADP
absel-2093	168	27	gold	gold	NOUN
absel-2093	168	28	’s	’s	PART
absel-2093	168	29	model	model	NOUN
absel-2093	168	30	.	.	PUNCT
absel-2093	169	1	the	the	DET
absel-2093	169	2	ti,1	ti,1	PROPN
absel-2093	169	3	variable	variable	NOUN
absel-2093	169	4	indicates	indicate	VERB
absel-2093	169	5	whether	whether	SCONJ
absel-2093	169	6	product	product	NOUN
absel-2093	169	7	k	k	NOUN
absel-2093	169	8	is	be	AUX
absel-2093	169	9	generic	generic	ADJ
absel-2093	169	10	or	or	CCONJ
absel-2093	169	11	differentiated	differentiated	ADJ
absel-2093	169	12	.	.	PUNCT
absel-2093	170	1	if	if	SCONJ
absel-2093	170	2	product	product	NOUN
absel-2093	170	3	k	k	PROPN
absel-2093	171	1	it	it	PRON
absel-2093	171	2	is	be	AUX
absel-2093	171	3	generic	generic	ADJ
absel-2093	171	4	,	,	PUNCT
absel-2093	171	5	the	the	DET
absel-2093	171	6	value	value	NOUN
absel-2093	171	7	of	of	ADP
absel-2093	171	8	ti,1	ti,1	PROPN
absel-2093	171	9	will	will	AUX
absel-2093	171	10	be	be	AUX
absel-2093	171	11	0	0	NUM
absel-2093	171	12	and	and	CCONJ
absel-2093	171	13	the	the	DET
absel-2093	171	14	first	first	ADJ
absel-2093	171	15	term	term	NOUN
absel-2093	171	16	of	of	ADP
absel-2093	171	17	equation	equation	NOUN
absel-2093	171	18	(	(	PUNCT
absel-2093	171	19	2	2	X
absel-2093	171	20	)	)	PUNCT
absel-2093	171	21	will	will	AUX
absel-2093	171	22	take	take	VERB
absel-2093	171	23	on	on	ADP
absel-2093	171	24	a	a	DET
absel-2093	171	25	value	value	NOUN
absel-2093	171	26	of	of	ADP
absel-2093	171	27	0	0	NUM
absel-2093	171	28	,	,	PUNCT
absel-2093	171	29	reflecting	reflect	VERB
absel-2093	171	30	the	the	DET
absel-2093	171	31	fact	fact	NOUN
absel-2093	171	32	that	that	SCONJ
absel-2093	171	33	there	there	PRON
absel-2093	171	34	are	be	VERB
absel-2093	171	35	no	no	DET
absel-2093	171	36	incremental	incremental	ADJ
absel-2093	171	37	variable	variable	ADJ
absel-2093	171	38	costs	cost	NOUN
absel-2093	171	39	associated	associate	VERB
absel-2093	171	40	with	with	ADP
absel-2093	171	41	the	the	DET
absel-2093	171	42	product	product	NOUN
absel-2093	171	43	.	.	PUNCT
absel-2093	172	1	if	if	SCONJ
absel-2093	172	2	product	product	NOUN
absel-2093	172	3	k	k	PROPN
absel-2093	172	4	is	be	AUX
absel-2093	172	5	differentiated	differentiate	VERB
absel-2093	172	6	,	,	PUNCT
absel-2093	172	7	the	the	DET
absel-2093	172	8	value	value	NOUN
absel-2093	172	9	of	of	ADP
absel-2093	172	10	ti,1	ti,1	PROPN
absel-2093	172	11	will	will	AUX
absel-2093	172	12	be	be	AUX
absel-2093	172	13	1	1	NUM
absel-2093	172	14	and	and	CCONJ
absel-2093	172	15	the	the	DET
absel-2093	172	16	value	value	NOUN
absel-2093	172	17	of	of	ADP
absel-2093	172	18	the	the	DET
absel-2093	172	19	term	term	NOUN
absel-2093	172	20	will	will	AUX
absel-2093	172	21	be	be	AUX
absel-2093	172	22	included	include	VERB
absel-2093	172	23	.	.	PUNCT
absel-2093	173	1	if	if	SCONJ
absel-2093	173	2	the	the	DET
absel-2093	173	3	marketer	marketer	NOUN
absel-2093	173	4	internalized	internalize	VERB
absel-2093	173	5	production	production	NOUN
absel-2093	173	6	,	,	PUNCT
absel-2093	173	7	the	the	DET
absel-2093	173	8	incremental	incremental	ADJ
absel-2093	173	9	production	production	NOUN
absel-2093	173	10	costs	cost	NOUN
absel-2093	173	11	were	be	AUX
absel-2093	173	12	accounted	account	VERB
absel-2093	173	13	for	for	ADP
absel-2093	173	14	as	as	ADP
absel-2093	173	15	part	part	NOUN
absel-2093	173	16	of	of	ADP
absel-2093	173	17	fixed	fix	VERB
absel-2093	173	18	cost	cost	NOUN
absel-2093	173	19	in	in	ADP
absel-2093	173	20	equation	equation	NOUN
absel-2093	173	21	(	(	PUNCT
absel-2093	173	22	1	1	NUM
absel-2093	173	23	)	)	PUNCT
absel-2093	173	24	and	and	CCONJ
absel-2093	173	25	,	,	PUNCT
absel-2093	173	26	again	again	ADV
absel-2093	173	27	,	,	PUNCT
absel-2093	173	28	the	the	DET
absel-2093	173	29	first	first	ADJ
absel-2093	173	30	term	term	NOUN
absel-2093	173	31	in	in	ADP
absel-2093	173	32	equation	equation	NOUN
absel-2093	173	33	(	(	PUNCT
absel-2093	173	34	2	2	X
absel-2093	173	35	)	)	PUNCT
absel-2093	173	36	will	will	AUX
absel-2093	173	37	take	take	VERB
absel-2093	173	38	on	on	ADP
absel-2093	173	39	a	a	DET
absel-2093	173	40	value	value	NOUN
absel-2093	173	41	of	of	ADP
absel-2093	173	42	0	0	NUM
absel-2093	173	43	,	,	PUNCT
absel-2093	173	44	reflecting	reflect	VERB
absel-2093	173	45	no	no	DET
absel-2093	173	46	incremental	incremental	ADJ
absel-2093	173	47	variable	variable	ADJ
absel-2093	173	48	cost	cost	NOUN
absel-2093	173	49	of	of	ADP
absel-2093	173	50	production	production	NOUN
absel-2093	173	51	.	.	PUNCT
absel-2093	174	1	if	if	SCONJ
absel-2093	174	2	the	the	DET
absel-2093	174	3	marketer	marketer	NOUN
absel-2093	174	4	chooses	choose	VERB
absel-2093	174	5	not	not	PART
absel-2093	174	6	to	to	PART
absel-2093	174	7	internalize	internalize	VERB
absel-2093	174	8	production	production	NOUN
absel-2093	174	9	then	then	ADV
absel-2093	174	10	the	the	DET
absel-2093	174	11	value	value	NOUN
absel-2093	174	12	of	of	ADP
absel-2093	174	13	|1ii|	|1ii|	PROPN
absel-2093	174	14	will	will	AUX
absel-2093	174	15	be	be	AUX
absel-2093	174	16	1	1	NUM
absel-2093	174	17	,	,	PUNCT
absel-2093	174	18	and	and	CCONJ
absel-2093	174	19	the	the	DET
absel-2093	174	20	value	value	NOUN
absel-2093	174	21	of	of	ADP
absel-2093	174	22	the	the	DET
absel-2093	174	23	first	first	ADJ
absel-2093	174	24	term	term	NOUN
absel-2093	174	25	in	in	ADP
absel-2093	174	26	equation	equation	NOUN
absel-2093	174	27	(	(	PUNCT
absel-2093	174	28	2	2	X
absel-2093	174	29	)	)	PUNCT
absel-2093	174	30	will	will	AUX
absel-2093	174	31	be	be	AUX
absel-2093	174	32	incremented	incremente	VERB
absel-2093	174	33	by	by	ADP
absel-2093	174	34	licensing	license	VERB
absel-2093	174	35	fees	fee	NOUN
absel-2093	174	36	(	(	PUNCT
absel-2093	174	37	lf	lf	PROPN
absel-2093	174	38	)	)	PUNCT
absel-2093	174	39	,	,	PUNCT
absel-2093	174	40	expressed	express	VERB
absel-2093	174	41	as	as	ADP
absel-2093	174	42	a	a	DET
absel-2093	174	43	percentage	percentage	NOUN
absel-2093	174	44	of	of	ADP
absel-2093	174	45	the	the	DET
absel-2093	174	46	cost	cost	NOUN
absel-2093	174	47	of	of	ADP
absel-2093	174	48	goods	good	NOUN
absel-2093	174	49	.	.	PUNCT
absel-2093	175	1	for	for	ADP
absel-2093	175	2	instance	instance	NOUN
absel-2093	175	3	,	,	PUNCT
absel-2093	175	4	if	if	SCONJ
absel-2093	175	5	the	the	DET
absel-2093	175	6	cost	cost	NOUN
absel-2093	175	7	of	of	ADP
absel-2093	175	8	goods	good	NOUN
absel-2093	175	9	were	be	AUX
absel-2093	175	10	$	$	SYM
absel-2093	175	11	10	10	NUM
absel-2093	175	12	per	per	ADP
absel-2093	175	13	unit	unit	NOUN
absel-2093	175	14	and	and	CCONJ
absel-2093	175	15	the	the	DET
absel-2093	175	16	licensing	licensing	NOUN
absel-2093	175	17	fees	fee	NOUN
absel-2093	175	18	were	be	AUX
absel-2093	175	19	10	10	NUM
absel-2093	175	20	%	%	NOUN
absel-2093	175	21	,	,	PUNCT
absel-2093	175	22	the	the	DET
absel-2093	175	23	cost	cost	NOUN
absel-2093	175	24	of	of	ADP
absel-2093	175	25	goods	good	NOUN
absel-2093	175	26	would	would	AUX
absel-2093	175	27	be	be	AUX
absel-2093	175	28	incremented	incremente	VERB
absel-2093	175	29	by	by	ADP
absel-2093	175	30	$	$	SYM
absel-2093	175	31	1	1	NUM
absel-2093	175	32	.	.	PUNCT
absel-2093	175	33	moving	move	VERB
absel-2093	175	34	to	to	ADP
absel-2093	175	35	the	the	DET
absel-2093	175	36	second	second	ADJ
absel-2093	175	37	term	term	NOUN
absel-2093	175	38	of	of	ADP
absel-2093	175	39	equation	equation	NOUN
absel-2093	175	40	(	(	PUNCT
absel-2093	175	41	2	2	NUM
absel-2093	175	42	)	)	PUNCT
absel-2093	175	43	,	,	PUNCT
absel-2093	175	44	if	if	SCONJ
absel-2093	175	45	product	product	NOUN
absel-2093	175	46	k	k	PROPN
absel-2093	175	47	is	be	AUX
absel-2093	175	48	being	be	AUX
absel-2093	175	49	mass	mass	NOUN
absel-2093	175	50	-	-	PUNCT
absel-2093	175	51	distributed	distribute	VERB
absel-2093	175	52	(	(	PUNCT
absel-2093	175	53	di	di	NOUN
absel-2093	175	54	,	,	PUNCT
absel-2093	175	55	k	k	PROPN
absel-2093	176	1	=	=	NOUN
absel-2093	176	2	1	1	NUM
absel-2093	176	3	)	)	PUNCT
absel-2093	177	1	,	,	PUNCT
absel-2093	177	2	the	the	DET
absel-2093	177	3	second	second	ADJ
absel-2093	177	4	term	term	NOUN
absel-2093	177	5	will	will	AUX
absel-2093	177	6	take	take	VERB
absel-2093	177	7	effect	effect	NOUN
absel-2093	177	8	and	and	CCONJ
absel-2093	177	9	the	the	DET
absel-2093	177	10	cost	cost	NOUN
absel-2093	177	11	of	of	ADP
absel-2093	177	12	goods	good	NOUN
absel-2093	177	13	will	will	AUX
absel-2093	177	14	be	be	AUX
absel-2093	177	15	incremented	incremente	VERB
absel-2093	177	16	by	by	ADP
absel-2093	177	17	the	the	DET
absel-2093	177	18	retail	retail	ADJ
absel-2093	177	19	margin	margin	NOUN
absel-2093	177	20	,	,	PUNCT
absel-2093	177	21	expressed	express	VERB
absel-2093	177	22	as	as	ADP
absel-2093	177	23	a	a	DET
absel-2093	177	24	percentage	percentage	NOUN
absel-2093	177	25	of	of	ADP
absel-2093	177	26	the	the	DET
absel-2093	177	27	cost	cost	NOUN
absel-2093	177	28	of	of	ADP
absel-2093	177	29	goods	good	NOUN
absel-2093	177	30	.	.	PUNCT
absel-2093	178	1	if	if	SCONJ
absel-2093	178	2	the	the	DET
absel-2093	178	3	cost	cost	NOUN
absel-2093	178	4	of	of	ADP
absel-2093	178	5	goods	good	NOUN
absel-2093	178	6	were	be	AUX
absel-2093	178	7	again	again	ADV
absel-2093	178	8	$	$	SYM
absel-2093	178	9	10	10	NUM
absel-2093	178	10	and	and	CCONJ
absel-2093	178	11	the	the	DET
absel-2093	178	12	retail	retail	ADJ
absel-2093	178	13	margin	margin	NOUN
absel-2093	178	14	were	be	AUX
absel-2093	178	15	50	50	NUM
absel-2093	178	16	%	%	NOUN
absel-2093	178	17	,	,	PUNCT
absel-2093	178	18	the	the	DET
absel-2093	178	19	cost	cost	NOUN
absel-2093	178	20	of	of	ADP
absel-2093	178	21	goods	good	NOUN
absel-2093	178	22	would	would	AUX
absel-2093	178	23	be	be	AUX
absel-2093	178	24	incremented	incremente	VERB
absel-2093	178	25	fcitfc	fcitfc	ADJ
absel-2093	178	26	kikiki	kikiki	PROPN
absel-2093	178	27	,	,	PUNCT
absel-2093	178	28	1	1	NUM
absel-2093	178	29	,	,	PUNCT
absel-2093	178	30	,	,	PUNCT
absel-2093	178	31	,	,	PUNCT
absel-2093	178	32			NUM
absel-2093	178	33	(	(	PUNCT
absel-2093	178	34	1	1	X
absel-2093	178	35	)	)	PUNCT
absel-2093	178	36	wh	wh	NOUN
absel-2093	178	37	ere	ere	PROPN
absel-2093	179	1	f	f	PROPN
absel-2093	179	2	c	c	PROPN
absel-2093	180	1	i	i	PRON
absel-2093	180	2	,	,	PUNCT
absel-2093	180	3	k	k	PROPN
absel-2093	180	4	=	=	PUNCT
absel-2093	180	5	incremental	incremental	ADJ
absel-2093	180	6	fixed	fix	VERB
absel-2093	180	7	cost	cost	NOUN
absel-2093	180	8	of	of	ADP
absel-2093	180	9	an	an	DET
absel-2093	180	10	investment	investment	NOUN
absel-2093	180	11	in	in	ADP
absel-2093	180	12	internalized	internalized	ADJ
absel-2093	180	13	technology	technology	NOUN
absel-2093	180	14	and	and	CCONJ
absel-2093	180	15	production	production	NOUN
absel-2093	180	16	made	make	VERB
absel-2093	180	17	by	by	ADP
absel-2093	180	18	marketer	marketer	NOUN
absel-2093	180	19	i	i	PRON
absel-2093	180	20	to	to	PART
absel-2093	180	21	produce	produce	VERB
absel-2093	180	22	product	product	NOUN
absel-2093	180	23	k	k	PROPN
absel-2093	180	24	ti	ti	PROPN
absel-2093	180	25	,	,	PUNCT
absel-2093	180	26	k	k	PROPN
absel-2093	180	27	,	,	PUNCT
absel-2093	180	28	1	1	NUM
absel-2093	180	29	=	=	NOUN
absel-2093	180	30	the	the	DET
absel-2093	180	31	differentiated	differentiated	ADJ
absel-2093	180	32	product	product	NOUN
absel-2093	180	33	k	k	PROPN
absel-2093	180	34	investment	investment	NOUN
absel-2093	180	35	decision	decision	NOUN
absel-2093	180	36	made	make	VERB
absel-2093	180	37	by	by	ADP
absel-2093	180	38	marketer	marketer	PROPN
absel-2093	180	39	i	i	PROPN
absel-2093	180	40	,	,	PUNCT
absel-2093	180	41	talking	talk	VERB
absel-2093	180	42	on	on	ADP
absel-2093	180	43	values	value	NOUN
absel-2093	180	44	of	of	ADP
absel-2093	180	45	1	1	NUM
absel-2093	180	46	and	and	CCONJ
absel-2093	180	47	0	0	NUM
absel-2093	180	48	(	(	PUNCT
absel-2093	180	49	with	with	ADP
absel-2093	180	50	1	1	NUM
absel-2093	180	51	signifying	signify	VERB
absel-2093	180	52	investment	investment	NOUN
absel-2093	180	53	)	)	PUNCT
absel-2093	180	54	ii	ii	PROPN
absel-2093	180	55	,	,	PUNCT
absel-2093	180	56	k	k	X
absel-2093	181	1	=	=	PUNCT
absel-2093	181	2	the	the	DET
absel-2093	181	3	internalization	internalization	NOUN
absel-2093	181	4	decision	decision	NOUN
absel-2093	181	5	made	make	VERB
absel-2093	181	6	by	by	ADP
absel-2093	181	7	marketer	marketer	NOUN
absel-2093	181	8	i	i	PRON
absel-2093	181	9	whether	whether	SCONJ
absel-2093	181	10	to	to	PART
absel-2093	181	11	manufacture	manufacture	VERB
absel-2093	181	12	product	product	NOUN
absel-2093	181	13	k	k	PROPN
absel-2093	181	14	,	,	PUNCT
absel-2093	181	15	talking	talk	VERB
absel-2093	181	16	on	on	ADP
absel-2093	181	17	values	value	NOUN
absel-2093	181	18	of	of	ADP
absel-2093	181	19	1	1	NUM
absel-2093	181	20	and	and	CCONJ
absel-2093	181	21	0	0	NUM
absel-2093	181	22	(	(	PUNCT
absel-2093	181	23	with	with	ADP
absel-2093	181	24	1	1	NUM
absel-2093	181	25	signifying	signify	VERB
absel-2093	181	26	internalization	internalization	NOUN
absel-2093	181	27	)	)	PUNCT
absel-2093	181	28	]	]	PUNCT
absel-2093	181	29	)	)	PUNCT
absel-2093	181	30	(	(	PUNCT
absel-2093	181	31	)	)	PUNCT
absel-2093	181	32	)	)	PUNCT
absel-2093	181	33	(	(	PUNCT
absel-2093	181	34	|1|	|1|	NOUN
absel-2093	181	35	[	[	PUNCT
absel-2093	181	36	,	,	PUNCT
absel-2093	181	37	,	,	PUNCT
absel-2093	181	38	,	,	PUNCT
absel-2093	181	39	,	,	PUNCT
absel-2093	181	40	1,	1,	NUM
absel-2093	181	41			PROPN
absel-2093	181	42	k	k	PROPN
absel-2093	181	43	k	k	PROPN
absel-2093	181	44	kikikikiiii	kikikikiiii	PROPN
absel-2093	181	45	rmcogdcoglfcogitvc	rmcogdcoglfcogitvc	NOUN
absel-2093	181	46	(	(	PUNCT
absel-2093	181	47	2	2	NUM
absel-2093	181	48	)	)	PUNCT
absel-2093	181	49	where	where	SCONJ
absel-2093	181	50	vci	vci	PROPN
absel-2093	181	51	,	,	PUNCT
absel-2093	181	52	k	k	NOUN
absel-2093	181	53	=	=	PUNCT
absel-2093	181	54	incremental	incremental	ADJ
absel-2093	181	55	variable	variable	ADJ
absel-2093	181	56	cost	cost	NOUN
absel-2093	181	57	from	from	ADP
absel-2093	181	58	licensing	licensing	NOUN
absel-2093	181	59	and	and	CCONJ
absel-2093	181	60	distribution	distribution	NOUN
absel-2093	181	61	of	of	ADP
absel-2093	181	62	a	a	DET
absel-2093	181	63	differentiated	differentiated	ADJ
absel-2093	181	64	product	product	NOUN
absel-2093	181	65	k	k	PROPN
absel-2093	181	66	,	,	PUNCT
absel-2093	181	67	cogi	cogi	PROPN
absel-2093	181	68	,	,	PUNCT
absel-2093	181	69	k	k	PROPN
absel-2093	181	70	=	=	PUNCT
absel-2093	181	71	the	the	DET
absel-2093	181	72	cost	cost	NOUN
absel-2093	181	73	of	of	ADP
absel-2093	181	74	goods	good	NOUN
absel-2093	181	75	for	for	ADP
absel-2093	181	76	product	product	NOUN
absel-2093	181	77	k	k	PROPN
absel-2093	181	78	lf	lf	NOUN
absel-2093	182	1	=	=	PROPN
absel-2093	182	2	the	the	DET
absel-2093	182	3	cost	cost	NOUN
absel-2093	182	4	of	of	ADP
absel-2093	182	5	licensing	licensing	NOUN
absel-2093	182	6	fees	fee	NOUN
absel-2093	182	7	for	for	ADP
absel-2093	182	8	non	non	ADJ
absel-2093	182	9	-	-	ADJ
absel-2093	182	10	internalized	internalized	ADJ
absel-2093	182	11	quality	quality	NOUN
absel-2093	182	12	products	product	NOUN
absel-2093	182	13	,	,	PUNCT
absel-2093	182	14	expressed	express	VERB
absel-2093	182	15	as	as	ADP
absel-2093	182	16	a	a	DET
absel-2093	182	17	percentage	percentage	NOUN
absel-2093	182	18	of	of	ADP
absel-2093	182	19	the	the	DET
absel-2093	182	20	cost	cost	NOUN
absel-2093	182	21	of	of	ADP
absel-2093	182	22	goods	good	NOUN
absel-2093	182	23	rm	rm	NOUN
absel-2093	182	24	=	=	PUNCT
absel-2093	182	25	the	the	DET
absel-2093	182	26	combined	combined	ADJ
absel-2093	182	27	wholesale	wholesale	ADJ
absel-2093	182	28	and	and	CCONJ
absel-2093	182	29	retail	retail	ADJ
absel-2093	182	30	margins	margin	NOUN
absel-2093	182	31	for	for	ADP
absel-2093	182	32	mass	mass	ADJ
absel-2093	182	33	-	-	PUNCT
absel-2093	182	34	distributed	distribute	VERB
absel-2093	182	35	products	product	NOUN
absel-2093	182	36	,	,	PUNCT
absel-2093	182	37	expressed	express	VERB
absel-2093	182	38	as	as	ADP
absel-2093	182	39	a	a	DET
absel-2093	182	40	percentage	percentage	NOUN
absel-2093	182	41	of	of	ADP
absel-2093	182	42	the	the	DET
absel-2093	182	43	cost	cost	NOUN
absel-2093	182	44	of	of	ADP
absel-2093	182	45	goods	good	NOUN
absel-2093	182	46	page	page	NOUN
absel-2093	182	47	44	44	NUM
absel-2093	182	48	developments	development	NOUN
absel-2093	182	49	in	in	ADP
absel-2093	182	50	business	business	NOUN
absel-2093	182	51	simulation	simulation	NOUN
absel-2093	182	52	and	and	CCONJ
absel-2093	182	53	experiential	experiential	ADJ
absel-2093	182	54	learning	learning	NOUN
absel-2093	182	55	,	,	PUNCT
absel-2093	182	56	volume	volume	NOUN
absel-2093	182	57	41	41	NUM
absel-2093	182	58	,	,	PUNCT
absel-2093	182	59	2014	2014	NUM
absel-2093	182	60	by	by	ADP
absel-2093	182	61	an	an	DET
absel-2093	182	62	additional	additional	ADJ
absel-2093	182	63	$	$	SYM
absel-2093	182	64	5	5	NUM
absel-2093	182	65	to	to	PART
absel-2093	182	66	reflect	reflect	VERB
absel-2093	182	67	the	the	DET
absel-2093	182	68	cost	cost	NOUN
absel-2093	182	69	of	of	ADP
absel-2093	182	70	distribution	distribution	NOUN
absel-2093	182	71	.	.	PUNCT
absel-2093	183	1	turning	turn	VERB
absel-2093	183	2	now	now	ADV
absel-2093	183	3	to	to	PART
absel-2093	183	4	demand	demand	VERB
absel-2093	183	5	,	,	PUNCT
absel-2093	183	6	or	or	CCONJ
absel-2093	183	7	revenue	revenue	NOUN
absel-2093	183	8	,	,	PUNCT
absel-2093	183	9	the	the	DET
absel-2093	183	10	effect	effect	NOUN
absel-2093	183	11	of	of	ADP
absel-2093	183	12	the	the	DET
absel-2093	183	13	actual	actual	ADJ
absel-2093	183	14	prices	price	NOUN
absel-2093	183	15	(	(	PUNCT
absel-2093	183	16	pi	pi	NOUN
absel-2093	183	17	,	,	PUNCT
absel-2093	183	18	k	k	PROPN
absel-2093	183	19	,	,	PUNCT
absel-2093	183	20	j	j	PROPN
absel-2093	183	21	)	)	PUNCT
absel-2093	183	22	,	,	PUNCT
absel-2093	183	23	promotional	promotional	ADJ
absel-2093	183	24	budget	budget	NOUN
absel-2093	183	25	(	(	PUNCT
absel-2093	183	26	mi	mi	PROPN
absel-2093	183	27	,	,	PUNCT
absel-2093	183	28	k	k	PROPN
absel-2093	183	29	,	,	PUNCT
absel-2093	183	30	j	j	PROPN
absel-2093	183	31	)	)	PUNCT
absel-2093	183	32	,	,	PUNCT
absel-2093	183	33	and	and	CCONJ
absel-2093	183	34	the	the	DET
absel-2093	183	35	attractiveness	attractiveness	NOUN
absel-2093	183	36	of	of	ADP
absel-2093	183	37	the	the	DET
absel-2093	183	38	product	product	NOUN
absel-2093	183	39	(	(	PUNCT
absel-2093	183	40	di	di	NOUN
absel-2093	183	41	,	,	PUNCT
absel-2093	183	42	k	k	PROPN
absel-2093	183	43	,	,	PUNCT
absel-2093	183	44	j	j	NOUN
absel-2093	183	45	)	)	PUNCT
absel-2093	183	46	will	will	AUX
absel-2093	183	47	be	be	AUX
absel-2093	183	48	determined	determine	VERB
absel-2093	183	49	by	by	ADP
absel-2093	183	50	the	the	DET
absel-2093	183	51	response	response	NOUN
absel-2093	183	52	parameters	parameter	NOUN
absel-2093	183	53	incorporated	incorporate	VERB
absel-2093	183	54	in	in	ADP
absel-2093	183	55	gold	gold	NOUN
absel-2093	183	56	’s	’s	PART
absel-2093	183	57	(	(	PUNCT
absel-2093	183	58	2005	2005	NUM
absel-2093	183	59	standard	standard	ADJ
absel-2093	183	60	model	model	NOUN
absel-2093	183	61	,	,	PUNCT
absel-2093	183	62	with	with	ADP
absel-2093	183	63	the	the	DET
absel-2093	183	64	parameters	parameter	NOUN
absel-2093	183	65	varying	vary	VERB
absel-2093	183	66	by	by	ADP
absel-2093	183	67	segment	segment	NOUN
absel-2093	183	68	.	.	PUNCT
absel-2093	184	1	indeed	indeed	ADV
absel-2093	184	2	,	,	PUNCT
absel-2093	184	3	the	the	DET
absel-2093	184	4	theoretical	theoretical	ADJ
absel-2093	184	5	definition	definition	NOUN
absel-2093	184	6	of	of	ADP
absel-2093	184	7	market	market	NOUN
absel-2093	184	8	segmentation	segmentation	NOUN
absel-2093	184	9	is	be	AUX
absel-2093	184	10	based	base	VERB
absel-2093	184	11	on	on	ADP
absel-2093	184	12	the	the	DET
absel-2093	184	13	existence	existence	NOUN
absel-2093	184	14	of	of	ADP
absel-2093	184	15	“	"	PUNCT
absel-2093	184	16	heterogeneity	heterogeneity	NOUN
absel-2093	184	17	in	in	ADP
absel-2093	184	18	segmentation	segmentation	NOUN
absel-2093	184	19	demand	demand	NOUN
absel-2093	184	20	functions	function	NOUN
absel-2093	184	21	…	…	PUNCT
absel-2093	184	22	such	such	ADJ
absel-2093	184	23	that	that	SCONJ
absel-2093	184	24	market	market	NOUN
absel-2093	184	25	demand	demand	NOUN
absel-2093	184	26	can	can	AUX
absel-2093	184	27	be	be	AUX
absel-2093	184	28	disaggregated	disaggregate	VERB
absel-2093	184	29	into	into	ADP
absel-2093	184	30	segments	segment	NOUN
absel-2093	184	31	with	with	ADP
absel-2093	184	32	distinct	distinct	ADJ
absel-2093	184	33	demand	demand	NOUN
absel-2093	184	34	functions	function	NOUN
absel-2093	184	35	”	"	PUNCT
absel-2093	184	36	(	(	PUNCT
absel-2093	184	37	dickson	dickson	PROPN
absel-2093	184	38	&	&	CCONJ
absel-2093	184	39	ginter	ginter	PROPN
absel-2093	184	40	,	,	PUNCT
absel-2093	184	41	1985	1985	NUM
absel-2093	184	42	)	)	PUNCT
absel-2093	184	43	.	.	PUNCT
absel-2093	185	1	in	in	ADP
absel-2093	185	2	order	order	NOUN
absel-2093	185	3	to	to	PART
absel-2093	185	4	conceptualize	conceptualize	VERB
absel-2093	185	5	relevant	relevant	ADJ
absel-2093	185	6	segments	segment	NOUN
absel-2093	185	7	whose	whose	DET
absel-2093	185	8	demand	demand	NOUN
absel-2093	185	9	functions	function	NOUN
absel-2093	185	10	will	will	AUX
absel-2093	185	11	differ	differ	VERB
absel-2093	185	12	one	one	NUM
absel-2093	185	13	from	from	ADP
absel-2093	185	14	another	another	PRON
absel-2093	185	15	in	in	ADP
absel-2093	185	16	meaningful	meaningful	ADJ
absel-2093	185	17	ways	way	NOUN
absel-2093	185	18	,	,	PUNCT
absel-2093	185	19	we	we	PRON
absel-2093	185	20	draw	draw	VERB
absel-2093	185	21	on	on	ADP
absel-2093	185	22	the	the	DET
absel-2093	185	23	work	work	NOUN
absel-2093	185	24	of	of	ADP
absel-2093	185	25	rust	rust	NOUN
absel-2093	185	26	,	,	PUNCT
absel-2093	185	27	zeithaml	zeithaml	NOUN
absel-2093	185	28	,	,	PUNCT
absel-2093	185	29	and	and	CCONJ
absel-2093	185	30	lemon	lemon	NOUN
absel-2093	185	31	(	(	PUNCT
absel-2093	185	32	2000	2000	NUM
absel-2093	185	33	)	)	PUNCT
absel-2093	185	34	.	.	PUNCT
absel-2093	186	1	they	they	PRON
absel-2093	186	2	argue	argue	VERB
absel-2093	186	3	that	that	SCONJ
absel-2093	186	4	customer	customer	NOUN
absel-2093	186	5	equity	equity	NOUN
absel-2093	186	6	is	be	AUX
absel-2093	186	7	comprised	comprise	VERB
absel-2093	186	8	of	of	ADP
absel-2093	186	9	three	three	NUM
absel-2093	186	10	components	component	NOUN
absel-2093	186	11	:	:	PUNCT
absel-2093	186	12	value	value	NOUN
absel-2093	186	13	equity	equity	NOUN
absel-2093	186	14	,	,	PUNCT
absel-2093	186	15	or	or	CCONJ
absel-2093	186	16	the	the	DET
absel-2093	186	17	customer	customer	NOUN
absel-2093	186	18	’s	’s	PART
absel-2093	186	19	objective	objective	ADJ
absel-2093	186	20	assessment	assessment	NOUN
absel-2093	186	21	of	of	ADP
absel-2093	186	22	the	the	DET
absel-2093	186	23	branded	brand	VERB
absel-2093	186	24	product	product	NOUN
absel-2093	186	25	’s	’s	PART
absel-2093	186	26	utility	utility	NOUN
absel-2093	186	27	;	;	PUNCT
absel-2093	186	28	brand	brand	NOUN
absel-2093	186	29	equity	equity	NOUN
absel-2093	186	30	,	,	PUNCT
absel-2093	186	31	or	or	CCONJ
absel-2093	186	32	the	the	DET
absel-2093	186	33	customer	customer	NOUN
absel-2093	186	34	’s	’s	PART
absel-2093	186	35	subjective	subjective	ADJ
absel-2093	186	36	assessment	assessment	NOUN
absel-2093	186	37	of	of	ADP
absel-2093	186	38	the	the	DET
absel-2093	186	39	brand	brand	NOUN
absel-2093	186	40	,	,	PUNCT
absel-2093	186	41	beyond	beyond	ADP
absel-2093	186	42	its	its	PRON
absel-2093	186	43	objectively	objectively	ADV
absel-2093	186	44	determined	determine	VERB
absel-2093	186	45	value	value	NOUN
absel-2093	186	46	;	;	PUNCT
absel-2093	186	47	retention	retention	NOUN
absel-2093	186	48	equity	equity	NOUN
absel-2093	186	49	,	,	PUNCT
absel-2093	186	50	or	or	CCONJ
absel-2093	186	51	the	the	DET
absel-2093	186	52	tendency	tendency	NOUN
absel-2093	186	53	to	to	PART
absel-2093	186	54	remain	remain	VERB
absel-2093	186	55	loyal	loyal	ADJ
absel-2093	186	56	,	,	PUNCT
absel-2093	186	57	beyond	beyond	ADP
absel-2093	186	58	whatever	whatever	PRON
absel-2093	186	59	is	be	AUX
absel-2093	186	60	explained	explain	VERB
absel-2093	186	61	by	by	ADP
absel-2093	186	62	the	the	DET
absel-2093	186	63	first	first	ADJ
absel-2093	186	64	two	two	NUM
absel-2093	186	65	factors	factor	NOUN
absel-2093	186	66	.	.	PUNCT
absel-2093	187	1	we	we	PRON
absel-2093	187	2	would	would	AUX
absel-2093	187	3	expect	expect	VERB
absel-2093	187	4	all	all	DET
absel-2093	187	5	customers	customer	NOUN
absel-2093	187	6	to	to	PART
absel-2093	187	7	have	have	VERB
absel-2093	187	8	some	some	DET
absel-2093	187	9	degree	degree	NOUN
absel-2093	187	10	of	of	ADP
absel-2093	187	11	value	value	NOUN
absel-2093	187	12	,	,	PUNCT
absel-2093	187	13	brand	brand	NOUN
absel-2093	187	14	,	,	PUNCT
absel-2093	187	15	and	and	CCONJ
absel-2093	187	16	loyalty	loyalty	NOUN
absel-2093	187	17	motivation	motivation	NOUN
absel-2093	187	18	.	.	PUNCT
absel-2093	188	1	furthermore	furthermore	ADV
absel-2093	188	2	,	,	PUNCT
absel-2093	188	3	the	the	DET
absel-2093	188	4	expression	expression	NOUN
absel-2093	188	5	of	of	ADP
absel-2093	188	6	these	these	DET
absel-2093	188	7	motivations	motivation	NOUN
absel-2093	188	8	would	would	AUX
absel-2093	188	9	vary	vary	VERB
absel-2093	188	10	with	with	ADP
absel-2093	188	11	the	the	DET
absel-2093	188	12	product	product	NOUN
absel-2093	188	13	and	and	CCONJ
absel-2093	188	14	buying	buy	VERB
absel-2093	188	15	situation	situation	NOUN
absel-2093	188	16	faced	face	VERB
absel-2093	188	17	by	by	ADP
absel-2093	188	18	the	the	DET
absel-2093	188	19	consumer	consumer	NOUN
absel-2093	188	20	.	.	PUNCT
absel-2093	189	1	however	however	ADV
absel-2093	189	2	,	,	PUNCT
absel-2093	189	3	we	we	PRON
absel-2093	189	4	can	can	AUX
absel-2093	189	5	also	also	ADV
absel-2093	189	6	picture	picture	VERB
absel-2093	189	7	individuals	individual	NOUN
absel-2093	189	8	who	who	PRON
absel-2093	189	9	by	by	ADP
absel-2093	189	10	their	their	PRON
absel-2093	189	11	nature	nature	NOUN
absel-2093	189	12	tend	tend	VERB
absel-2093	189	13	to	to	PART
absel-2093	189	14	look	look	VERB
absel-2093	189	15	for	for	ADP
absel-2093	189	16	value	value	NOUN
absel-2093	189	17	,	,	PUNCT
absel-2093	189	18	an	an	DET
absel-2093	189	19	emotional	emotional	ADJ
absel-2093	189	20	connection	connection	NOUN
absel-2093	189	21	with	with	ADP
absel-2093	189	22	a	a	DET
absel-2093	189	23	name	name	NOUN
absel-2093	189	24	brand	brand	NOUN
absel-2093	189	25	,	,	PUNCT
absel-2093	189	26	or	or	CCONJ
absel-2093	189	27	a	a	DET
absel-2093	189	28	trustworthy	trustworthy	ADJ
absel-2093	189	29	supplier	supplier	NOUN
absel-2093	189	30	who	who	PRON
absel-2093	189	31	will	will	AUX
absel-2093	189	32	take	take	VERB
absel-2093	189	33	the	the	DET
absel-2093	189	34	worry	worry	NOUN
absel-2093	189	35	out	out	ADP
absel-2093	189	36	of	of	ADP
absel-2093	189	37	their	their	PRON
absel-2093	189	38	shopping	shopping	NOUN
absel-2093	189	39	.	.	PUNCT
absel-2093	190	1	clearly	clearly	ADV
absel-2093	190	2	,	,	PUNCT
absel-2093	190	3	the	the	DET
absel-2093	190	4	value	value	NOUN
absel-2093	190	5	-	-	PUNCT
absel-2093	190	6	driven	drive	VERB
absel-2093	190	7	segment	segment	NOUN
absel-2093	190	8	would	would	AUX
absel-2093	190	9	be	be	AUX
absel-2093	190	10	more	more	ADJ
absel-2093	190	11	price	price	NOUN
absel-2093	190	12	sensitive	sensitive	ADJ
absel-2093	190	13	than	than	ADP
absel-2093	190	14	the	the	DET
absel-2093	190	15	branddriven	branddriven	ADJ
absel-2093	190	16	segment	segment	NOUN
absel-2093	190	17	.	.	PUNCT
absel-2093	191	1	their	their	PRON
absel-2093	191	2	response	response	NOUN
absel-2093	191	3	to	to	ADP
absel-2093	191	4	advertising	advertising	NOUN
absel-2093	191	5	would	would	AUX
absel-2093	191	6	be	be	AUX
absel-2093	191	7	steeper	steep	ADJ
absel-2093	191	8	,	,	PUNCT
absel-2093	191	9	quickly	quickly	ADV
absel-2093	191	10	reaching	reach	VERB
absel-2093	191	11	diminishing	diminishing	NOUN
absel-2093	191	12	returns	return	NOUN
absel-2093	191	13	,	,	PUNCT
absel-2093	191	14	because	because	SCONJ
absel-2093	191	15	its	its	PRON
absel-2093	191	16	role	role	NOUN
absel-2093	191	17	would	would	AUX
absel-2093	191	18	tend	tend	VERB
absel-2093	191	19	to	to	PART
absel-2093	191	20	be	be	AUX
absel-2093	191	21	informative	informative	ADJ
absel-2093	191	22	rather	rather	ADV
absel-2093	191	23	than	than	ADP
absel-2093	191	24	imagebuilding	imagebuilde	VERB
absel-2093	191	25	.	.	PUNCT
absel-2093	192	1	they	they	PRON
absel-2093	192	2	would	would	AUX
absel-2093	192	3	not	not	PART
absel-2093	192	4	be	be	AUX
absel-2093	192	5	adverse	adverse	ADJ
absel-2093	192	6	to	to	ADP
absel-2093	192	7	quality	quality	NOUN
absel-2093	192	8	,	,	PUNCT
absel-2093	192	9	but	but	CCONJ
absel-2093	192	10	they	they	PRON
absel-2093	192	11	would	would	AUX
absel-2093	192	12	not	not	PART
absel-2093	192	13	pay	pay	VERB
absel-2093	192	14	a	a	DET
absel-2093	192	15	premium	premium	NOUN
absel-2093	192	16	for	for	ADP
absel-2093	192	17	brand	brand	NOUN
absel-2093	192	18	image	image	NOUN
absel-2093	192	19	or	or	CCONJ
absel-2093	192	20	extra	extra	ADJ
absel-2093	192	21	features	feature	NOUN
absel-2093	192	22	that	that	PRON
absel-2093	192	23	offered	offer	VERB
absel-2093	192	24	little	little	ADJ
absel-2093	192	25	functional	functional	ADJ
absel-2093	192	26	value	value	NOUN
absel-2093	192	27	.	.	PUNCT
absel-2093	193	1	in	in	ADP
absel-2093	193	2	short	short	ADJ
absel-2093	193	3	,	,	PUNCT
absel-2093	193	4	value	value	NOUN
absel-2093	193	5	-	-	PUNCT
absel-2093	193	6	driven	drive	VERB
absel-2093	193	7	segments	segment	NOUN
absel-2093	193	8	are	be	AUX
absel-2093	193	9	expected	expect	VERB
absel-2093	193	10	to	to	PART
absel-2093	193	11	be	be	AUX
absel-2093	193	12	more	more	ADV
absel-2093	193	13	responsive	responsive	ADJ
absel-2093	193	14	to	to	ADP
absel-2093	193	15	the	the	DET
absel-2093	193	16	elements	element	NOUN
absel-2093	193	17	of	of	ADP
absel-2093	193	18	relationship	relationship	NOUN
absel-2093	193	19	marketing	marketing	NOUN
absel-2093	193	20	strategy	strategy	NOUN
absel-2093	193	21	as	as	SCONJ
absel-2093	193	22	we	we	PRON
absel-2093	193	23	have	have	AUX
absel-2093	193	24	portrayed	portray	VERB
absel-2093	193	25	it	it	PRON
absel-2093	193	26	,	,	PUNCT
absel-2093	193	27	while	while	SCONJ
absel-2093	193	28	the	the	DET
absel-2093	193	29	brand	brand	NOUN
absel-2093	193	30	-	-	PUNCT
absel-2093	193	31	driven	drive	VERB
absel-2093	193	32	segment	segment	NOUN
absel-2093	193	33	would	would	AUX
absel-2093	193	34	likely	likely	ADV
absel-2093	193	35	be	be	AUX
absel-2093	193	36	more	more	ADV
absel-2093	193	37	responsive	responsive	ADJ
absel-2093	193	38	the	the	DET
absel-2093	193	39	product	product	NOUN
absel-2093	193	40	differentiation	differentiation	NOUN
absel-2093	193	41	strategy	strategy	NOUN
absel-2093	193	42	,	,	PUNCT
absel-2093	193	43	for	for	SCONJ
absel-2093	193	44	which	which	DET
absel-2093	193	45	advertising	advertising	NOUN
absel-2093	193	46	would	would	AUX
absel-2093	193	47	be	be	AUX
absel-2093	193	48	used	use	VERB
absel-2093	193	49	to	to	PART
absel-2093	193	50	create	create	VERB
absel-2093	193	51	a	a	DET
absel-2093	193	52	brand	brand	NOUN
absel-2093	193	53	image	image	NOUN
absel-2093	193	54	that	that	PRON
absel-2093	193	55	enhanced	enhance	VERB
absel-2093	193	56	the	the	DET
absel-2093	193	57	subjective	subjective	ADJ
absel-2093	193	58	assessment	assessment	NOUN
absel-2093	193	59	of	of	ADP
absel-2093	193	60	the	the	DET
absel-2093	193	61	differentiated	differentiated	ADJ
absel-2093	193	62	product	product	NOUN
absel-2093	193	63	’s	’s	PART
absel-2093	193	64	utility	utility	NOUN
absel-2093	193	65	.	.	PUNCT
absel-2093	194	1	the	the	DET
absel-2093	194	2	loyalty	loyalty	NOUN
absel-2093	194	3	-	-	PUNCT
absel-2093	194	4	driven	drive	VERB
absel-2093	194	5	segment	segment	NOUN
absel-2093	194	6	would	would	AUX
absel-2093	194	7	also	also	ADV
absel-2093	194	8	be	be	AUX
absel-2093	194	9	likely	likely	ADJ
absel-2093	194	10	to	to	PART
absel-2093	194	11	respond	respond	VERB
absel-2093	194	12	better	well	ADV
absel-2093	194	13	to	to	ADP
absel-2093	194	14	the	the	DET
absel-2093	194	15	relationship	relationship	NOUN
absel-2093	194	16	marketing	marketing	NOUN
absel-2093	194	17	strategy	strategy	NOUN
absel-2093	194	18	.	.	PUNCT
absel-2093	195	1	while	while	SCONJ
absel-2093	195	2	their	their	PRON
absel-2093	195	3	product	product	NOUN
absel-2093	195	4	motivation	motivation	NOUN
absel-2093	195	5	might	might	AUX
absel-2093	195	6	be	be	AUX
absel-2093	195	7	either	either	CCONJ
absel-2093	195	8	value	value	NOUN
absel-2093	195	9	or	or	CCONJ
absel-2093	195	10	brand	brand	NOUN
absel-2093	195	11	,	,	PUNCT
absel-2093	195	12	their	their	PRON
absel-2093	195	13	primary	primary	ADJ
absel-2093	195	14	driver	driver	NOUN
absel-2093	195	15	would	would	AUX
absel-2093	195	16	appear	appear	VERB
absel-2093	195	17	to	to	PART
absel-2093	195	18	be	be	AUX
absel-2093	195	19	comfort	comfort	NOUN
absel-2093	195	20	with	with	ADP
absel-2093	195	21	a	a	DET
absel-2093	195	22	supplier	supplier	NOUN
absel-2093	195	23	they	they	PRON
absel-2093	195	24	can	can	AUX
absel-2093	195	25	depend	depend	VERB
absel-2093	195	26	on	on	ADP
absel-2093	195	27	.	.	PUNCT
absel-2093	196	1	this	this	PRON
absel-2093	196	2	,	,	PUNCT
absel-2093	196	3	of	of	ADP
absel-2093	196	4	course	course	NOUN
absel-2093	196	5	,	,	PUNCT
absel-2093	196	6	is	be	AUX
absel-2093	196	7	central	central	ADJ
absel-2093	196	8	to	to	ADP
absel-2093	196	9	the	the	DET
absel-2093	196	10	relationship	relationship	NOUN
absel-2093	196	11	marketing	marketing	NOUN
absel-2093	196	12	strategy	strategy	NOUN
absel-2093	196	13	.	.	PUNCT
absel-2093	197	1	while	while	SCONJ
absel-2093	197	2	the	the	DET
absel-2093	197	3	segment	segment	NOUN
absel-2093	197	4	characteristics	characteristic	NOUN
absel-2093	197	5	are	be	AUX
absel-2093	197	6	useful	useful	ADJ
absel-2093	197	7	for	for	ADP
absel-2093	197	8	constructing	construct	VERB
absel-2093	197	9	promotional	promotional	ADJ
absel-2093	197	10	response	response	NOUN
absel-2093	197	11	parameters	parameter	NOUN
absel-2093	197	12	for	for	ADP
absel-2093	197	13	new	new	ADJ
absel-2093	197	14	relationship	relationship	NOUN
absel-2093	197	15	customers	customer	NOUN
absel-2093	197	16	,	,	PUNCT
absel-2093	197	17	exhibit	exhibit	VERB
absel-2093	197	18	4	4	NUM
absel-2093	197	19	suggests	suggest	VERB
absel-2093	197	20	that	that	SCONJ
absel-2093	197	21	the	the	DET
absel-2093	197	22	promotional	promotional	ADJ
absel-2093	197	23	strategy	strategy	NOUN
absel-2093	197	24	for	for	ADP
absel-2093	197	25	relationship	relationship	NOUN
absel-2093	197	26	marketers	marketer	NOUN
absel-2093	197	27	features	feature	VERB
absel-2093	197	28	“	"	PUNCT
absel-2093	197	29	minimal	minimal	ADJ
absel-2093	197	30	promotion	promotion	NOUN
absel-2093	197	31	through	through	ADP
absel-2093	197	32	in	in	ADP
absel-2093	197	33	-	-	PUNCT
absel-2093	197	34	house	house	NOUN
absel-2093	197	35	media	medium	NOUN
absel-2093	197	36	to	to	PART
absel-2093	197	37	inform	inform	VERB
absel-2093	197	38	customers	customer	NOUN
absel-2093	197	39	of	of	ADP
absel-2093	197	40	product	product	NOUN
absel-2093	197	41	availability	availability	NOUN
absel-2093	197	42	,	,	PUNCT
absel-2093	197	43	relying	rely	VERB
absel-2093	197	44	on	on	ADP
absel-2093	197	45	existing	exist	VERB
absel-2093	197	46	customer	customer	NOUN
absel-2093	197	47	trust	trust	NOUN
absel-2093	197	48	to	to	PART
absel-2093	197	49	reduce	reduce	VERB
absel-2093	197	50	behavioral	behavioral	ADJ
absel-2093	197	51	uncertainty	uncertainty	NOUN
absel-2093	197	52	.	.	PUNCT
absel-2093	197	53	”	"	PUNCT
absel-2093	198	1	this	this	PRON
absel-2093	198	2	obviously	obviously	ADV
absel-2093	198	3	refers	refer	VERB
absel-2093	198	4	to	to	ADP
absel-2093	198	5	existing	exist	VERB
absel-2093	198	6	relationship	relationship	NOUN
absel-2093	198	7	customers	customer	NOUN
absel-2093	198	8	.	.	PUNCT
absel-2093	199	1	furthermore	furthermore	ADV
absel-2093	199	2	,	,	PUNCT
absel-2093	199	3	it	it	PRON
absel-2093	199	4	suggests	suggest	VERB
absel-2093	199	5	that	that	SCONJ
absel-2093	199	6	a	a	DET
absel-2093	199	7	much	much	ADV
absel-2093	199	8	lower	low	ADJ
absel-2093	199	9	budget	budget	NOUN
absel-2093	199	10	is	be	AUX
absel-2093	199	11	needed	need	VERB
absel-2093	199	12	to	to	PART
absel-2093	199	13	be	be	AUX
absel-2093	199	14	effective	effective	ADJ
absel-2093	199	15	with	with	ADP
absel-2093	199	16	these	these	DET
absel-2093	199	17	customers	customer	NOUN
absel-2093	199	18	.	.	PUNCT
absel-2093	200	1	this	this	PRON
absel-2093	200	2	,	,	PUNCT
absel-2093	200	3	in	in	ADP
absel-2093	200	4	fact	fact	NOUN
absel-2093	200	5	,	,	PUNCT
absel-2093	200	6	is	be	AUX
absel-2093	200	7	the	the	DET
absel-2093	200	8	principle	principle	ADJ
absel-2093	200	9	source	source	NOUN
absel-2093	200	10	of	of	ADP
absel-2093	200	11	savings	saving	NOUN
absel-2093	200	12	offered	offer	VERB
absel-2093	200	13	to	to	ADP
absel-2093	200	14	marketers	marketer	NOUN
absel-2093	200	15	who	who	PRON
absel-2093	200	16	seek	seek	VERB
absel-2093	200	17	to	to	PART
absel-2093	200	18	reduce	reduce	VERB
absel-2093	200	19	transaction	transaction	NOUN
absel-2093	200	20	costs	cost	NOUN
absel-2093	200	21	through	through	ADP
absel-2093	200	22	relationship	relationship	NOUN
absel-2093	200	23	marketing	marketing	NOUN
absel-2093	200	24	.	.	PUNCT
absel-2093	201	1	one	one	NUM
absel-2093	201	2	way	way	NOUN
absel-2093	201	3	to	to	PART
absel-2093	201	4	represent	represent	VERB
absel-2093	201	5	this	this	PRON
absel-2093	201	6	is	be	AUX
absel-2093	201	7	by	by	ADP
absel-2093	201	8	creating	create	VERB
absel-2093	201	9	a	a	DET
absel-2093	201	10	“	"	PUNCT
absel-2093	201	11	pseudo	pseudo	NOUN
absel-2093	201	12	-	-	NOUN
absel-2093	201	13	budget	budget	NOUN
absel-2093	201	14	”	"	PUNCT
absel-2093	201	15	(	(	PUNCT
absel-2093	201	16	m’i	m’i	PROPN
absel-2093	201	17	,	,	PUNCT
absel-2093	201	18	k	k	PROPN
absel-2093	201	19	,	,	PUNCT
absel-2093	201	20	j	j	NOUN
absel-2093	201	21	)	)	PUNCT
absel-2093	201	22	incorporating	incorporate	VERB
absel-2093	201	23	a	a	DET
absel-2093	201	24	multiplier	multipli	ADJ
absel-2093	201	25	(	(	PUNCT
absel-2093	201	26	mi	mi	PROPN
absel-2093	201	27	,	,	PUNCT
absel-2093	201	28	j	j	PROPN
absel-2093	201	29	,	,	PUNCT
absel-2093	201	30	k	k	NOUN
absel-2093	201	31	)	)	PUNCT
absel-2093	201	32	to	to	PART
absel-2093	201	33	describe	describe	VERB
absel-2093	201	34	the	the	DET
absel-2093	201	35	increased	increase	VERB
absel-2093	201	36	efficiency	efficiency	NOUN
absel-2093	201	37	of	of	ADP
absel-2093	201	38	promotional	promotional	ADJ
absel-2093	201	39	spending	spending	NOUN
absel-2093	201	40	using	use	VERB
absel-2093	201	41	in	in	ADP
absel-2093	201	42	-	-	PUNCT
absel-2093	201	43	house	house	NOUN
absel-2093	201	44	media	medium	NOUN
absel-2093	201	45	to	to	ADP
absel-2093	201	46	customers	customer	NOUN
absel-2093	201	47	who	who	PRON
absel-2093	201	48	are	be	AUX
absel-2093	201	49	already	already	ADV
absel-2093	201	50	familiar	familiar	ADJ
absel-2093	201	51	with	with	ADP
absel-2093	201	52	the	the	DET
absel-2093	201	53	relationship	relationship	NOUN
absel-2093	201	54	marketer	marketer	NOUN
absel-2093	201	55	’s	’s	PART
absel-2093	201	56	strategy	strategy	NOUN
absel-2093	201	57	and	and	CCONJ
absel-2093	201	58	are	be	AUX
absel-2093	201	59	predisposed	predispose	VERB
absel-2093	201	60	to	to	PART
absel-2093	201	61	accept	accept	VERB
absel-2093	201	62	the	the	DET
absel-2093	201	63	marketer	marketer	NOUN
absel-2093	201	64	’s	’s	PART
absel-2093	201	65	promotional	promotional	ADJ
absel-2093	201	66	claims	claim	NOUN
absel-2093	201	67	.	.	PUNCT
absel-2093	202	1	the	the	DET
absel-2093	202	2	effect	effect	NOUN
absel-2093	202	3	is	be	AUX
absel-2093	202	4	to	to	PART
absel-2093	202	5	make	make	VERB
absel-2093	202	6	a	a	DET
absel-2093	202	7	small	small	ADJ
absel-2093	202	8	budget	budget	NOUN
absel-2093	202	9	function	function	NOUN
absel-2093	202	10	in	in	ADP
absel-2093	202	11	the	the	DET
absel-2093	202	12	simulation	simulation	NOUN
absel-2093	202	13	equations	equation	NOUN
absel-2093	202	14	behave	behave	VERB
absel-2093	202	15	as	as	SCONJ
absel-2093	202	16	if	if	SCONJ
absel-2093	202	17	it	it	PRON
absel-2093	202	18	were	be	AUX
absel-2093	202	19	much	much	ADV
absel-2093	202	20	larger	large	ADJ
absel-2093	202	21	.	.	PUNCT
absel-2093	203	1	the	the	DET
absel-2093	203	2	multiplier	multipli	ADJ
absel-2093	203	3	would	would	AUX
absel-2093	203	4	be	be	AUX
absel-2093	203	5	applied	apply	VERB
absel-2093	203	6	to	to	ADP
absel-2093	203	7	the	the	DET
absel-2093	203	8	proportion	proportion	NOUN
absel-2093	203	9	of	of	ADP
absel-2093	203	10	people	people	NOUN
absel-2093	203	11	corresponding	correspond	VERB
absel-2093	203	12	to	to	ADP
absel-2093	203	13	the	the	DET
absel-2093	203	14	marketers	marketer	NOUN
absel-2093	203	15	share	share	NOUN
absel-2093	203	16	of	of	ADP
absel-2093	203	17	product	product	NOUN
absel-2093	203	18	k	k	PROPN
absel-2093	203	19	sales	sale	NOUN
absel-2093	203	20	in	in	ADP
absel-2093	203	21	each	each	DET
absel-2093	203	22	segment	segment	NOUN
absel-2093	203	23	j.	j.	PROPN
absel-2093	203	24	this	this	PRON
absel-2093	203	25	is	be	AUX
absel-2093	203	26	given	give	VERB
absel-2093	203	27	as	as	ADP
absel-2093	203	28	si	si	PROPN
absel-2093	203	29	,	,	PUNCT
absel-2093	203	30	j	j	PROPN
absel-2093	203	31	,	,	PUNCT
absel-2093	203	32	k	k	PROPN
absel-2093	203	33	in	in	ADP
absel-2093	203	34	gold	gold	NOUN
absel-2093	203	35	’s	’s	PART
absel-2093	203	36	standard	standard	ADJ
absel-2093	203	37	model	model	NOUN
absel-2093	203	38	and	and	CCONJ
absel-2093	203	39	is	be	AUX
absel-2093	203	40	a	a	DET
absel-2093	203	41	function	function	NOUN
absel-2093	203	42	of	of	ADP
absel-2093	203	43	the	the	DET
absel-2093	203	44	the	the	DET
absel-2093	203	45	relative	relative	ADJ
absel-2093	203	46	attractiveness	attractiveness	NOUN
absel-2093	203	47	of	of	ADP
absel-2093	203	48	price	price	NOUN
absel-2093	203	49	(	(	PUNCT
absel-2093	203	50	pi	pi	NOUN
absel-2093	203	51	,	,	PUNCT
absel-2093	203	52	j	j	PROPN
absel-2093	203	53	,	,	PUNCT
absel-2093	203	54	k	k	PROPN
absel-2093	203	55	)	)	PUNCT
absel-2093	203	56	,	,	PUNCT
absel-2093	203	57	the	the	DET
absel-2093	203	58	promotion	promotion	NOUN
absel-2093	203	59	budget	budget	NOUN
absel-2093	203	60	(	(	PUNCT
absel-2093	203	61	mi	mi	PROPN
absel-2093	203	62	,	,	PUNCT
absel-2093	203	63	j	j	PROPN
absel-2093	203	64	,	,	PUNCT
absel-2093	203	65	k	k	NOUN
absel-2093	203	66	)	)	PUNCT
absel-2093	203	67	,	,	PUNCT
absel-2093	203	68	and	and	CCONJ
absel-2093	203	69	the	the	DET
absel-2093	203	70	attractiveness	attractiveness	NOUN
absel-2093	203	71	of	of	ADP
absel-2093	203	72	the	the	DET
absel-2093	203	73	product	product	NOUN
absel-2093	203	74	(	(	PUNCT
absel-2093	203	75	di	di	NOUN
absel-2093	203	76	,	,	PUNCT
absel-2093	203	77	j	j	PROPN
absel-2093	203	78	,	,	PUNCT
absel-2093	203	79	k	k	PROPN
absel-2093	203	80	)	)	PUNCT
absel-2093	203	81	,	,	PUNCT
absel-2093	203	82	where	where	SCONJ
absel-2093	203	83	di	di	NOUN
absel-2093	203	84	,	,	PUNCT
absel-2093	203	85	j.	j.	PROPN
absel-2093	203	86	is	be	AUX
absel-2093	203	87	the	the	DET
absel-2093	203	88	product	product	NOUN
absel-2093	203	89	-	-	PUNCT
absel-2093	203	90	market	market	NOUN
absel-2093	203	91	fit	fit	NOUN
absel-2093	203	92	as	as	SCONJ
absel-2093	203	93	determined	determine	VERB
absel-2093	203	94	by	by	ADP
absel-2093	203	95	the	the	DET
absel-2093	203	96	similarity	similarity	NOUN
absel-2093	203	97	a	a	DET
absel-2093	203	98	comparison	comparison	NOUN
absel-2093	203	99	of	of	ADP
absel-2093	203	100	a	a	DET
absel-2093	203	101	product	product	NOUN
absel-2093	203	102	’s	’s	PART
absel-2093	203	103	actual	actual	ADJ
absel-2093	203	104	attributes	attribute	NOUN
absel-2093	203	105	to	to	ADP
absel-2093	203	106	those	those	PRON
absel-2093	203	107	desired	desire	VERB
absel-2093	203	108	by	by	ADP
absel-2093	203	109	a	a	DET
absel-2093	203	110	given	give	VERB
absel-2093	203	111	market	market	NOUN
absel-2093	203	112	segment	segment	NOUN
absel-2093	203	113	(	(	PUNCT
absel-2093	203	114	teach	teach	VERB
absel-2093	203	115	’s	’s	NOUN
absel-2093	203	116	1990	1990	NUM
absel-2093	203	117	)	)	PUNCT
absel-2093	203	118	.	.	PUNCT
absel-2093	204	1	given	give	VERB
absel-2093	204	2	that	that	PRON
absel-2093	204	3	si	si	PROPN
absel-2093	204	4	,	,	PUNCT
absel-2093	204	5	j	j	PROPN
absel-2093	204	6	,	,	PUNCT
absel-2093	204	7	k	k	PROPN
absel-2093	204	8	will	will	AUX
absel-2093	204	9	be	be	AUX
absel-2093	204	10	used	use	VERB
absel-2093	204	11	as	as	ADP
absel-2093	204	12	an	an	DET
absel-2093	204	13	input	input	NOUN
absel-2093	204	14	for	for	ADP
absel-2093	204	15	calculating	calculate	VERB
absel-2093	204	16	the	the	DET
absel-2093	204	17	actual	actual	ADJ
absel-2093	204	18	budget	budget	NOUN
absel-2093	204	19	,	,	PUNCT
absel-2093	204	20	we	we	PRON
absel-2093	204	21	will	will	AUX
absel-2093	204	22	drop	drop	VERB
absel-2093	204	23	mi	mi	PROPN
absel-2093	204	24	,	,	PUNCT
absel-2093	204	25	j	j	PROPN
absel-2093	204	26	,	,	PUNCT
absel-2093	204	27	k	k	PROPN
absel-2093	204	28	from	from	ADP
absel-2093	204	29	the	the	DET
absel-2093	204	30	market	market	NOUN
absel-2093	204	31	share	share	NOUN
absel-2093	204	32	calculation	calculation	NOUN
absel-2093	204	33	,	,	PUNCT
absel-2093	204	34	giving	give	VERB
absel-2093	204	35	us	we	PRON
absel-2093	204	36	a	a	DET
absel-2093	204	37	pseudoshare	pseudoshare	NOUN
absel-2093	204	38	si	si	PROPN
absel-2093	204	39	,	,	PUNCT
absel-2093	204	40	j	j	PROPN
absel-2093	204	41	,	,	PUNCT
absel-2093	204	42	k.	k.	PROPN
absel-2093	205	1	this	this	PRON
absel-2093	205	2	is	be	AUX
absel-2093	205	3	expressed	express	VERB
absel-2093	205	4	in	in	ADP
absel-2093	205	5	equation	equation	NOUN
absel-2093	205	6	(	(	PUNCT
absel-2093	205	7	3	3	NUM
absel-2093	205	8	)	)	PUNCT
absel-2093	205	9	.	.	PUNCT
absel-2093	206	1	armed	arm	VERB
absel-2093	206	2	with	with	ADP
absel-2093	206	3	these	these	DET
absel-2093	206	4	descriptions	description	NOUN
absel-2093	206	5	,	,	PUNCT
absel-2093	206	6	the	the	DET
absel-2093	206	7	simulation	simulation	NOUN
absel-2093	206	8	game	game	NOUN
absel-2093	206	9	designer	designer	NOUN
absel-2093	206	10	will	will	AUX
absel-2093	206	11	have	have	VERB
absel-2093	206	12	some	some	DET
absel-2093	206	13	general	general	ADJ
absel-2093	206	14	guidelines	guideline	NOUN
absel-2093	206	15	to	to	PART
absel-2093	206	16	use	use	VERB
absel-2093	206	17	in	in	ADP
absel-2093	206	18	developing	develop	VERB
absel-2093	206	19	appropriate	appropriate	ADJ
absel-2093	206	20	response	response	NOUN
absel-2093	206	21	functions	function	NOUN
absel-2093	206	22	.	.	PUNCT
absel-2093	207	1	as	as	SCONJ
absel-2093	207	2	we	we	PRON
absel-2093	207	3	have	have	AUX
absel-2093	207	4	noted	note	VERB
absel-2093	207	5	,	,	PUNCT
absel-2093	207	6	however	however	ADV
absel-2093	207	7	,	,	PUNCT
absel-2093	207	8	the	the	DET
absel-2093	207	9	key	key	ADJ
absel-2093	207	10	difference	difference	NOUN
absel-2093	207	11	between	between	ADP
absel-2093	207	12	the	the	DET
absel-2093	207	13	product	product	NOUN
absel-2093	207	14	differentiation	differentiation	NOUN
absel-2093	207	15	and	and	CCONJ
absel-2093	207	16	relationship	relationship	NOUN
absel-2093	207	17	marketing	marketing	NOUN
absel-2093	207	18	strategies	strategy	NOUN
absel-2093	207	19	goes	go	VERB
absel-2093	207	20	beyond	beyond	ADP
absel-2093	207	21	the	the	DET
absel-2093	207	22	specific	specific	ADJ
absel-2093	207	23	effects	effect	NOUN
absel-2093	207	24	of	of	ADP
absel-2093	207	25	price	price	NOUN
absel-2093	207	26	,	,	PUNCT
absel-2093	207	27	promotion	promotion	NOUN
absel-2093	207	28	,	,	PUNCT
absel-2093	207	29	and	and	CCONJ
absel-2093	207	30	product	product	NOUN
absel-2093	207	31	attractiveness	attractiveness	NOUN
absel-2093	207	32	elasticities	elasticity	NOUN
absel-2093	207	33	.	.	PUNCT
absel-2093	208	1	the	the	DET
absel-2093	208	2	difference	difference	NOUN
absel-2093	208	3	lies	lie	VERB
absel-2093	208	4	in	in	ADP
absel-2093	208	5	the	the	DET
absel-2093	208	6	nature	nature	NOUN
absel-2093	208	7	of	of	ADP
absel-2093	208	8	the	the	DET
absel-2093	208	9	psychological	psychological	ADJ
absel-2093	208	10	contract	contract	NOUN
absel-2093	208	11	connecting	connect	VERB
absel-2093	208	12	the	the	DET
absel-2093	208	13	marketer	marketer	NOUN
absel-2093	208	14	with	with	ADP
absel-2093	208	15	its	its	PRON
absel-2093	208	16	customers	customer	NOUN
absel-2093	208	17	.	.	PUNCT
absel-2093	209	1	product	product	NOUN
absel-2093	209	2	differentiation	differentiation	NOUN
absel-2093	209	3	strategy	strategy	NOUN
absel-2093	209	4	seems	seem	VERB
absel-2093	209	5	to	to	PART
absel-2093	209	6	maximize	maximize	VERB
absel-2093	209	7	profit	profit	NOUN
absel-2093	209	8	through	through	ADP
absel-2093	209	9	the	the	DET
absel-2093	209	10	achievement	achievement	NOUN
absel-2093	209	11	of	of	ADP
absel-2093	209	12	high	high	ADJ
absel-2093	209	13	margins	margin	NOUN
absel-2093	209	14	from	from	ADP
absel-2093	209	15	highly	highly	ADV
absel-2093	209	16	differentiated	differentiated	ADJ
absel-2093	209	17	products	product	NOUN
absel-2093	209	18	and	and	CCONJ
absel-2093	209	19	a	a	DET
absel-2093	209	20	focus	focus	NOUN
absel-2093	209	21	on	on	ADP
absel-2093	209	22	brand	brand	NOUN
absel-2093	209	23	equity	equity	NOUN
absel-2093	209	24	.	.	PUNCT
absel-2093	210	1	relationship	relationship	NOUN
absel-2093	210	2	marketing	marketing	NOUN
absel-2093	210	3	strategy	strategy	NOUN
absel-2093	210	4	seeks	seek	VERB
absel-2093	210	5	to	to	PART
absel-2093	210	6	deliver	deliver	VERB
absel-2093	210	7	maximum	maximum	ADJ
absel-2093	210	8	value	value	NOUN
absel-2093	210	9	to	to	ADP
absel-2093	210	10	customers	customer	NOUN
absel-2093	210	11	,	,	PUNCT
absel-2093	210	12	treating	treat	VERB
absel-2093	210	13	profit	profit	NOUN
absel-2093	210	14	as	as	ADP
absel-2093	210	15	a	a	DET
absel-2093	210	16	constraint	constraint	NOUN
absel-2093	210	17	rather	rather	ADV
absel-2093	210	18	than	than	ADP
absel-2093	210	19	an	an	DET
absel-2093	210	20	objective	objective	NOUN
absel-2093	210	21	,	,	PUNCT
absel-2093	210	22	relying	rely	VERB
absel-2093	210	23	on	on	ADP
absel-2093	210	24	production	production	NOUN
absel-2093	210	25	efficiencies	efficiency	NOUN
absel-2093	210	26	to	to	PART
absel-2093	210	27	address	address	VERB
absel-2093	210	28	the	the	DET
absel-2093	210	29	marketer	marketer	NOUN
absel-2093	210	30	’s	’s	PART
absel-2093	210	31	profit	profit	NOUN
absel-2093	210	32	responsibilities	responsibility	NOUN
absel-2093	210	33	to	to	ADP
absel-2093	210	34	its	its	PRON
absel-2093	210	35	owners	owner	NOUN
absel-2093	210	36	.	.	PUNCT
absel-2093	211	1	in	in	ADP
absel-2093	211	2	the	the	DET
absel-2093	211	3	parlance	parlance	NOUN
absel-2093	211	4	of	of	ADP
absel-2093	211	5	rust	rust	NOUN
absel-2093	211	6	,	,	PUNCT
absel-2093	211	7	zeithaml	zeithaml	NOUN
absel-2093	211	8	,	,	PUNCT
absel-2093	211	9	and	and	CCONJ
absel-2093	211	10	lemon	lemon	NOUN
absel-2093	211	11	’s	’s	PART
absel-2093	211	12	(	(	PUNCT
absel-2093	211	13	2002	2002	NUM
absel-2093	211	14	)	)	PUNCT
absel-2093	211	15	framework	framework	NOUN
absel-2093	211	16	,	,	PUNCT
absel-2093	211	17	it	it	PRON
absel-2093	211	18	focuses	focus	VERB
absel-2093	211	19	on	on	ADP
absel-2093	211	20	developing	develop	VERB
absel-2093	211	21	value	value	NOUN
absel-2093	211	22	and	and	CCONJ
absel-2093	211	23	relationship	relationship	NOUN
absel-2093	211	24	equity	equity	NOUN
absel-2093	211	25	.	.	PUNCT
absel-2093	212	1	from	from	ADP
absel-2093	212	2	a	a	DET
absel-2093	212	3	marketing	marketing	NOUN
absel-2093	212	4	performance	performance	NOUN
absel-2093	212	5	perspective	perspective	NOUN
absel-2093	213	1	,	,	PUNCT
absel-2093	213	2	the	the	DET
absel-2093	213	3	major	major	ADJ
absel-2093	213	4	mmm	mmm	INTJ
absel-2093	213	5	i	i	PROPN
absel-2093	213	6	,	,	PUNCT
absel-2093	213	7	j	j	PROPN
absel-2093	213	8	,	,	PUNCT
absel-2093	213	9	kkji	kkji	PROPN
absel-2093	213	10	'	'	PUNCT
absel-2093	213	11	,	,	PUNCT
absel-2093	213	12	,	,	PUNCT
absel-2093	213	13			NUM
absel-2093	213	14	(	(	PUNCT
absel-2093	213	15	3	3	NUM
absel-2093	213	16	)	)	PUNCT
absel-2093	213	17	where	where	SCONJ
absel-2093	213	18	m	m	VERB
absel-2093	213	19	’	'	PUNCT
absel-2093	213	20	i	i	PROPN
absel-2093	213	21	,	,	PUNCT
absel-2093	213	22	j	j	PROPN
absel-2093	213	23	,	,	PUNCT
absel-2093	213	24	k	k	PROPN
absel-2093	213	25	=	=	SYM
absel-2093	213	26	pseudo	pseudo	NOUN
absel-2093	213	27	-	-	NOUN
absel-2093	213	28	budget	budget	NOUN
absel-2093	213	29	representing	represent	VERB
absel-2093	213	30	the	the	DET
absel-2093	213	31	budget	budget	NOUN
absel-2093	213	32	that	that	PRON
absel-2093	213	33	would	would	AUX
absel-2093	213	34	be	be	AUX
absel-2093	213	35	needed	need	VERB
absel-2093	213	36	to	to	PART
absel-2093	213	37	have	have	VERB
absel-2093	213	38	equivalent	equivalent	ADJ
absel-2093	213	39	impact	impact	NOUN
absel-2093	213	40	marketer	marketer	NOUN
absel-2093	213	41	i‘s	i‘s	ADP
absel-2093	213	42	actual	actual	ADJ
absel-2093	213	43	budget	budget	NOUN
absel-2093	213	44	has	have	AUX
absel-2093	213	45	on	on	ADP
absel-2093	213	46	promoting	promote	VERB
absel-2093	213	47	product	product	NOUN
absel-2093	213	48	k	k	PROPN
absel-2093	213	49	in	in	ADP
absel-2093	213	50	segment	segment	PROPN
absel-2093	213	51	j	j	PROPN
absel-2093	213	52	m	m	VERB
absel-2093	213	53	i	i	PROPN
absel-2093	213	54	,	,	PUNCT
absel-2093	213	55	j	j	PROPN
absel-2093	213	56	,	,	PUNCT
absel-2093	213	57	k	k	PROPN
absel-2093	214	1	=	=	PUNCT
absel-2093	214	2	the	the	DET
absel-2093	214	3	actual	actual	ADJ
absel-2093	214	4	promotional	promotional	ADJ
absel-2093	214	5	budget	budget	NOUN
absel-2093	214	6	for	for	ADP
absel-2093	214	7	marketer	marketer	NOUN
absel-2093	214	8	i	i	PRON
absel-2093	214	9	to	to	PART
absel-2093	214	10	promote	promote	VERB
absel-2093	214	11	product	product	NOUN
absel-2093	214	12	k	k	PROPN
absel-2093	214	13	in	in	ADP
absel-2093	214	14	segment	segment	NOUN
absel-2093	214	15	j	j	PROPN
absel-2093	214	16	m	m	PROPN
absel-2093	214	17	=	=	NOUN
absel-2093	214	18	the	the	DET
absel-2093	214	19	budgetary	budgetary	ADJ
absel-2093	214	20	multiplier	multiplier	ADV
absel-2093	214	21	(	(	PUNCT
absel-2093	214	22	recommended	recommend	VERB
absel-2093	214	23	10	10	NUM
absel-2093	214	24	)	)	PUNCT
absel-2093	214	25	page	page	NOUN
absel-2093	214	26	45	45	NUM
absel-2093	214	27	developments	development	NOUN
absel-2093	214	28	in	in	ADP
absel-2093	214	29	business	business	NOUN
absel-2093	214	30	simulation	simulation	NOUN
absel-2093	214	31	and	and	CCONJ
absel-2093	214	32	experiential	experiential	ADJ
absel-2093	214	33	learning	learning	NOUN
absel-2093	214	34	,	,	PUNCT
absel-2093	214	35	volume	volume	NOUN
absel-2093	214	36	41	41	NUM
absel-2093	214	37	,	,	PUNCT
absel-2093	214	38	2014	2014	NUM
absel-2093	214	39	thing	thing	NOUN
absel-2093	214	40	that	that	PRON
absel-2093	214	41	separates	separate	VERB
absel-2093	214	42	the	the	DET
absel-2093	214	43	two	two	NUM
absel-2093	214	44	strategies	strategy	NOUN
absel-2093	214	45	is	be	AUX
absel-2093	214	46	the	the	DET
absel-2093	214	47	emphasis	emphasis	NOUN
absel-2093	214	48	that	that	PRON
absel-2093	214	49	relationship	relationship	NOUN
absel-2093	214	50	marketers	marketer	NOUN
absel-2093	214	51	put	put	VERB
absel-2093	214	52	on	on	ADP
absel-2093	214	53	the	the	DET
absel-2093	214	54	financial	financial	ADJ
absel-2093	214	55	value	value	NOUN
absel-2093	214	56	of	of	ADP
absel-2093	214	57	overall	overall	ADJ
absel-2093	214	58	customer	customer	NOUN
absel-2093	214	59	equity	equity	NOUN
absel-2093	214	60	versus	versus	ADP
absel-2093	214	61	short	short	ADJ
absel-2093	214	62	-	-	PUNCT
absel-2093	214	63	term	term	NOUN
absel-2093	214	64	profit	profit	NOUN
absel-2093	214	65	performance	performance	NOUN
absel-2093	214	66	.	.	PUNCT
absel-2093	215	1	american	american	ADJ
absel-2093	215	2	managers	manager	NOUN
absel-2093	215	3	have	have	AUX
absel-2093	215	4	been	be	AUX
absel-2093	215	5	criticized	criticize	VERB
absel-2093	215	6	for	for	ADP
absel-2093	215	7	their	their	PRON
absel-2093	215	8	shortterm	shortterm	PROPN
absel-2093	215	9	focus	focus	NOUN
absel-2093	215	10	(	(	PUNCT
absel-2093	215	11	narayanan	narayanan	PROPN
absel-2093	215	12	,	,	PUNCT
absel-2093	215	13	1985	1985	NUM
absel-2093	215	14	;	;	PUNCT
absel-2093	215	15	von	von	PROPN
absel-2093	215	16	thadden	thadden	PROPN
absel-2093	215	17	,	,	PUNCT
absel-2093	215	18	1995	1995	NUM
absel-2093	215	19	;	;	PUNCT
absel-2093	215	20	rust	rust	NOUN
absel-2093	215	21	,	,	PUNCT
absel-2093	215	22	lemon	lemon	NOUN
absel-2093	215	23	&	&	CCONJ
absel-2093	215	24	zeithaml	zeithaml	PROPN
absel-2093	215	25	,	,	PUNCT
absel-2093	215	26	2004	2004	NUM
absel-2093	215	27	)	)	PUNCT
absel-2093	215	28	.	.	PUNCT
absel-2093	216	1	given	give	VERB
absel-2093	216	2	the	the	DET
absel-2093	216	3	fact	fact	NOUN
absel-2093	216	4	that	that	SCONJ
absel-2093	216	5	both	both	PRON
absel-2093	216	6	product	product	NOUN
absel-2093	216	7	differentiation	differentiation	NOUN
absel-2093	216	8	and	and	CCONJ
absel-2093	216	9	relationship	relationship	NOUN
absel-2093	216	10	marketing	marketing	NOUN
absel-2093	216	11	strategies	strategy	NOUN
absel-2093	216	12	are	be	AUX
absel-2093	216	13	designed	design	VERB
absel-2093	216	14	to	to	PART
absel-2093	216	15	return	return	VERB
absel-2093	216	16	profits	profit	NOUN
absel-2093	216	17	to	to	ADP
absel-2093	216	18	their	their	PRON
absel-2093	216	19	owners	owner	NOUN
absel-2093	216	20	(	(	PUNCT
absel-2093	216	21	stockholders	stockholder	NOUN
absel-2093	216	22	)	)	PUNCT
absel-2093	216	23	,	,	PUNCT
absel-2093	216	24	a	a	DET
absel-2093	216	25	logical	logical	ADJ
absel-2093	216	26	way	way	NOUN
absel-2093	216	27	to	to	PART
absel-2093	216	28	compare	compare	VERB
absel-2093	216	29	their	their	PRON
absel-2093	216	30	performance	performance	NOUN
absel-2093	216	31	is	be	AUX
absel-2093	216	32	to	to	PART
absel-2093	216	33	add	add	VERB
absel-2093	216	34	increases	increase	NOUN
absel-2093	216	35	in	in	ADP
absel-2093	216	36	customer	customer	NOUN
absel-2093	216	37	value	value	NOUN
absel-2093	216	38	(	(	PUNCT
absel-2093	216	39	cei	cei	NOUN
absel-2093	216	40	)	)	PUNCT
absel-2093	216	41	to	to	ADP
absel-2093	216	42	the	the	DET
absel-2093	216	43	profit	profit	NOUN
absel-2093	216	44	reported	report	VERB
absel-2093	216	45	in	in	ADP
absel-2093	216	46	the	the	DET
absel-2093	216	47	simulation	simulation	NOUN
absel-2093	216	48	.	.	PUNCT
absel-2093	217	1	this	this	PRON
absel-2093	217	2	involves	involve	VERB
absel-2093	217	3	a	a	DET
absel-2093	217	4	simple	simple	ADJ
absel-2093	217	5	addition	addition	NOUN
absel-2093	217	6	of	of	ADP
absel-2093	217	7	cei	cei	NOUN
absel-2093	217	8	to	to	ADP
absel-2093	217	9	the	the	DET
absel-2093	217	10	profit	profit	NOUN
absel-2093	217	11	reported	report	VERB
absel-2093	217	12	in	in	ADP
absel-2093	217	13	gold	gold	NOUN
absel-2093	217	14	’s	’s	PART
absel-2093	217	15	(	(	PUNCT
absel-2093	217	16	2005	2005	NUM
absel-2093	217	17	)	)	PUNCT
absel-2093	217	18	standard	standard	ADJ
absel-2093	217	19	model	model	NOUN
absel-2093	217	20	.	.	PUNCT
absel-2093	218	1	this	this	PRON
absel-2093	218	2	has	have	AUX
absel-2093	218	3	been	be	AUX
absel-2093	218	4	addressed	address	VERB
absel-2093	218	5	in	in	ADP
absel-2093	218	6	the	the	DET
absel-2093	218	7	work	work	NOUN
absel-2093	218	8	of	of	ADP
absel-2093	218	9	cannon	cannon	NOUN
absel-2093	218	10	,	,	PUNCT
absel-2093	218	11	cannon	cannon	NOUN
absel-2093	218	12	,	,	PUNCT
absel-2093	218	13	and	and	CCONJ
absel-2093	218	14	schwaiger	schwaiger	X
absel-2093	218	15	(	(	PUNCT
absel-2093	218	16	2010	2010	NUM
absel-2093	218	17	)	)	PUNCT
absel-2093	218	18	and	and	CCONJ
absel-2093	218	19	need	need	AUX
absel-2093	218	20	not	not	PART
absel-2093	218	21	be	be	AUX
absel-2093	218	22	repeated	repeat	VERB
absel-2093	218	23	here	here	ADV
absel-2093	218	24	.	.	PUNCT
absel-2093	219	1	summary	summary	NOUN
absel-2093	219	2	and	and	CCONJ
absel-2093	219	3	conclusions	conclusion	NOUN
absel-2093	219	4	while	while	SCONJ
absel-2093	219	5	the	the	DET
absel-2093	219	6	number	number	NOUN
absel-2093	219	7	of	of	ADP
absel-2093	219	8	new	new	ADJ
absel-2093	219	9	publications	publication	NOUN
absel-2093	219	10	addressing	address	VERB
absel-2093	219	11	relationship	relationship	NOUN
absel-2093	219	12	marketing	marketing	NOUN
absel-2093	219	13	appears	appear	VERB
absel-2093	219	14	to	to	PART
absel-2093	219	15	have	have	AUX
absel-2093	219	16	diminished	diminish	VERB
absel-2093	219	17	in	in	ADP
absel-2093	219	18	recent	recent	ADJ
absel-2093	219	19	years	year	NOUN
absel-2093	219	20	,	,	PUNCT
absel-2093	219	21	the	the	DET
absel-2093	219	22	importance	importance	NOUN
absel-2093	219	23	of	of	ADP
absel-2093	219	24	relationships	relationship	NOUN
absel-2093	219	25	as	as	ADP
absel-2093	219	26	an	an	DET
absel-2093	219	27	essential	essential	ADJ
absel-2093	219	28	part	part	NOUN
absel-2093	219	29	of	of	ADP
absel-2093	219	30	the	the	DET
absel-2093	219	31	customer	customer	NOUN
absel-2093	219	32	-	-	PUNCT
absel-2093	219	33	marketer	marketer	NOUN
absel-2093	219	34	interface	interface	NOUN
absel-2093	219	35	has	have	AUX
absel-2093	219	36	increased	increase	VERB
absel-2093	219	37	dramatically	dramatically	ADV
absel-2093	219	38	as	as	SCONJ
absel-2093	219	39	theorists	theorist	NOUN
absel-2093	219	40	and	and	CCONJ
absel-2093	219	41	practitioners	practitioner	NOUN
absel-2093	219	42	have	have	AUX
absel-2093	219	43	begun	begin	VERB
absel-2093	219	44	to	to	PART
absel-2093	219	45	explore	explore	VERB
absel-2093	219	46	new	new	ADJ
absel-2093	219	47	perspectives	perspective	NOUN
absel-2093	219	48	on	on	ADP
absel-2093	219	49	marketing	marketing	NOUN
absel-2093	219	50	,	,	PUNCT
absel-2093	219	51	such	such	ADJ
absel-2093	219	52	as	as	ADP
absel-2093	219	53	service	service	NOUN
absel-2093	219	54	-	-	PUNCT
absel-2093	219	55	dominant	dominant	ADJ
absel-2093	219	56	logic	logic	NOUN
absel-2093	219	57	(	(	PUNCT
absel-2093	219	58	vargo	vargo	PROPN
absel-2093	219	59	&	&	CCONJ
absel-2093	219	60	lusch	lusch	PROPN
absel-2093	219	61	,	,	PUNCT
absel-2093	219	62	2004	2004	NUM
absel-2093	219	63	;	;	PUNCT
absel-2093	219	64	2008	2008	NUM
absel-2093	219	65	)	)	PUNCT
absel-2093	219	66	,	,	PUNCT
absel-2093	219	67	a	a	DET
absel-2093	219	68	feature	feature	NOUN
absel-2093	219	69	of	of	ADP
absel-2093	219	70	which	which	PRON
absel-2093	219	71	is	be	AUX
absel-2093	219	72	establishing	establish	VERB
absel-2093	219	73	marketing	marketing	NOUN
absel-2093	219	74	partnerships	partnership	NOUN
absel-2093	219	75	with	with	ADP
absel-2093	219	76	one	one	NUM
absel-2093	219	77	’s	’s	PART
absel-2093	219	78	customers	customer	NOUN
absel-2093	219	79	..	..	PUNCT
absel-2093	219	80	partnering	partner	VERB
absel-2093	219	81	with	with	ADP
absel-2093	219	82	customers	customer	NOUN
absel-2093	219	83	has	have	AUX
absel-2093	219	84	been	be	AUX
absel-2093	219	85	a	a	DET
absel-2093	219	86	central	central	ADJ
absel-2093	219	87	them	they	PRON
absel-2093	219	88	in	in	ADP
absel-2093	219	89	this	this	DET
absel-2093	219	90	paper	paper	NOUN
absel-2093	219	91	.	.	PUNCT
absel-2093	220	1	a	a	DET
absel-2093	220	2	higher	high	ADJ
absel-2093	220	3	-	-	PUNCT
absel-2093	220	4	level	level	NOUN
absel-2093	220	5	agenda	agenda	NOUN
absel-2093	220	6	relates	relate	VERB
absel-2093	220	7	to	to	ADP
absel-2093	220	8	the	the	DET
absel-2093	220	9	role	role	NOUN
absel-2093	220	10	of	of	ADP
absel-2093	220	11	simulations	simulation	NOUN
absel-2093	220	12	in	in	ADP
absel-2093	220	13	general	general	ADJ
absel-2093	220	14	as	as	ADP
absel-2093	220	15	a	a	DET
absel-2093	220	16	tool	tool	NOUN
absel-2093	220	17	for	for	ADP
absel-2093	220	18	preparing	prepare	VERB
absel-2093	220	19	students	student	NOUN
absel-2093	220	20	to	to	PART
absel-2093	220	21	deal	deal	VERB
absel-2093	220	22	with	with	ADP
absel-2093	220	23	issues	issue	NOUN
absel-2093	220	24	such	such	ADJ
absel-2093	220	25	as	as	ADP
absel-2093	220	26	service	service	NOUN
absel-2093	220	27	-	-	PUNCT
absel-2093	220	28	dominant	dominant	ADJ
absel-2093	220	29	logic	logic	NOUN
absel-2093	220	30	and	and	CCONJ
absel-2093	220	31	partnering	partner	VERB
absel-2093	220	32	with	with	ADP
absel-2093	220	33	customers	customer	NOUN
absel-2093	220	34	.	.	PUNCT
absel-2093	221	1	developing	develop	VERB
absel-2093	221	2	managerial	managerial	ADJ
absel-2093	221	3	insight	insight	NOUN
absel-2093	221	4	and	and	CCONJ
absel-2093	221	5	competence	competence	NOUN
absel-2093	221	6	.	.	PUNCT
absel-2093	222	1	relationship	relationship	NOUN
absel-2093	222	2	marketing	marketing	NOUN
absel-2093	222	3	,	,	PUNCT
absel-2093	222	4	and	and	CCONJ
absel-2093	222	5	in	in	ADP
absel-2093	222	6	the	the	DET
absel-2093	222	7	case	case	NOUN
absel-2093	222	8	of	of	ADP
absel-2093	222	9	this	this	DET
absel-2093	222	10	paper	paper	NOUN
absel-2093	222	11	,	,	PUNCT
absel-2093	222	12	understanding	understand	VERB
absel-2093	222	13	the	the	DET
absel-2093	222	14	nature	nature	NOUN
absel-2093	222	15	and	and	CCONJ
absel-2093	222	16	role	role	NOUN
absel-2093	222	17	of	of	ADP
absel-2093	222	18	transaction	transaction	NOUN
absel-2093	222	19	costs	cost	NOUN
absel-2093	222	20	in	in	ADP
absel-2093	222	21	developing	develop	VERB
absel-2093	222	22	marketing	marketing	NOUN
absel-2093	222	23	strategy	strategy	NOUN
absel-2093	222	24	,	,	PUNCT
absel-2093	222	25	are	be	AUX
absel-2093	222	26	important	important	ADJ
absel-2093	222	27	concepts	concept	NOUN
absel-2093	222	28	in	in	ADP
absel-2093	222	29	a	a	DET
absel-2093	222	30	marketing	marketing	NOUN
absel-2093	222	31	manager	manager	NOUN
absel-2093	222	32	’s	’s	PART
absel-2093	222	33	tool	tool	PROPN
absel-2093	222	34	box	box	PROPN
absel-2093	222	35	,	,	PUNCT
absel-2093	222	36	so	so	SCONJ
absel-2093	222	37	it	it	PRON
absel-2093	222	38	behooves	behoove	VERB
absel-2093	222	39	us	we	PRON
absel-2093	222	40	to	to	PART
absel-2093	222	41	incorporate	incorporate	VERB
absel-2093	222	42	these	these	DET
absel-2093	222	43	principles	principle	NOUN
absel-2093	222	44	into	into	ADP
absel-2093	222	45	our	our	PRON
absel-2093	222	46	simulation	simulation	NOUN
absel-2093	222	47	games	game	NOUN
absel-2093	222	48	.	.	PUNCT
absel-2093	223	1	as	as	ADP
absel-2093	223	2	a	a	DET
absel-2093	223	3	final	final	ADJ
absel-2093	223	4	comment	comment	NOUN
absel-2093	223	5	,	,	PUNCT
absel-2093	223	6	we	we	PRON
absel-2093	223	7	have	have	AUX
absel-2093	223	8	followed	follow	VERB
absel-2093	223	9	the	the	DET
absel-2093	223	10	lead	lead	NOUN
absel-2093	223	11	of	of	ADP
absel-2093	223	12	cannon	cannon	NOUN
absel-2093	223	13	,	,	PUNCT
absel-2093	223	14	cannon	cannon	NOUN
absel-2093	223	15	,	,	PUNCT
absel-2093	223	16	and	and	CCONJ
absel-2093	223	17	schwaiger	schwaiger	X
absel-2093	223	18	(	(	PUNCT
absel-2093	223	19	2005	2005	NUM
absel-2093	223	20	)	)	PUNCT
absel-2093	223	21	in	in	ADP
absel-2093	223	22	using	use	VERB
absel-2093	223	23	gold	gold	NOUN
absel-2093	223	24	’s	’s	PART
absel-2093	223	25	(	(	PUNCT
absel-2093	223	26	2005	2005	NUM
absel-2093	223	27	)	)	PUNCT
absel-2093	223	28	system	system	NOUN
absel-2093	223	29	-	-	PUNCT
absel-2093	223	30	dynamic	dynamic	ADJ
absel-2093	223	31	model	model	NOUN
absel-2093	223	32	as	as	ADP
absel-2093	223	33	a	a	DET
absel-2093	223	34	base	base	NOUN
absel-2093	223	35	upon	upon	SCONJ
absel-2093	223	36	which	which	PRON
absel-2093	223	37	to	to	PART
absel-2093	223	38	build	build	VERB
absel-2093	223	39	our	our	PRON
absel-2093	223	40	own	own	ADJ
absel-2093	223	41	work	work	NOUN
absel-2093	223	42	.	.	PUNCT
absel-2093	224	1	a	a	DET
absel-2093	224	2	recent	recent	ADJ
absel-2093	224	3	paper	paper	NOUN
absel-2093	224	4	by	by	ADP
absel-2093	224	5	goosen	goosen	PROPN
absel-2093	224	6	(	(	PUNCT
absel-2093	224	7	2010	2010	NUM
absel-2093	224	8	)	)	PUNCT
absel-2093	224	9	criticizes	criticize	VERB
absel-2093	224	10	the	the	DET
absel-2093	224	11	gold	gold	NOUN
absel-2093	224	12	and	and	CCONJ
absel-2093	224	13	pray	pray	VERB
absel-2093	224	14	(	(	PUNCT
absel-2093	224	15	1984	1984	NUM
absel-2093	224	16	)	)	PUNCT
absel-2093	224	17	demand	demand	NOUN
absel-2093	224	18	model	model	NOUN
absel-2093	224	19	incorporated	incorporate	VERB
absel-2093	224	20	into	into	ADP
absel-2093	224	21	gold	gold	NOUN
absel-2093	224	22	’s	’s	PART
absel-2093	224	23	(	(	PUNCT
absel-2093	224	24	2005	2005	NUM
absel-2093	224	25	)	)	PUNCT
absel-2093	224	26	standard	standard	ADJ
absel-2093	224	27	platform	platform	NOUN
absel-2093	224	28	.	.	PUNCT
absel-2093	225	1	if	if	SCONJ
absel-2093	225	2	this	this	PRON
absel-2093	225	3	suggests	suggest	VERB
absel-2093	225	4	that	that	SCONJ
absel-2093	225	5	the	the	DET
absel-2093	225	6	standard	standard	NOUN
absel-2093	225	7	is	be	AUX
absel-2093	225	8	constructed	construct	VERB
absel-2093	225	9	of	of	ADP
absel-2093	225	10	a	a	DET
absel-2093	225	11	lesser	less	ADJ
absel-2093	225	12	metal	metal	NOUN
absel-2093	225	13	,	,	PUNCT
absel-2093	225	14	it	it	PRON
absel-2093	225	15	does	do	AUX
absel-2093	225	16	not	not	PART
absel-2093	225	17	detract	detract	VERB
absel-2093	225	18	from	from	ADP
absel-2093	225	19	the	the	DET
absel-2093	225	20	role	role	NOUN
absel-2093	225	21	a	a	DET
absel-2093	225	22	standardized	standardized	ADJ
absel-2093	225	23	platform	platform	NOUN
absel-2093	225	24	plays	play	NOUN
absel-2093	225	25	for	for	ADP
absel-2093	225	26	our	our	PRON
absel-2093	225	27	work	work	NOUN
absel-2093	225	28	and	and	CCONJ
absel-2093	225	29	those	those	PRON
absel-2093	225	30	of	of	ADP
absel-2093	225	31	others	other	NOUN
absel-2093	225	32	who	who	PRON
absel-2093	225	33	seek	seek	VERB
absel-2093	225	34	to	to	PART
absel-2093	225	35	move	move	VERB
absel-2093	225	36	the	the	DET
absel-2093	225	37	discipline	discipline	NOUN
absel-2093	225	38	of	of	ADP
absel-2093	225	39	designing	design	VERB
absel-2093	225	40	simulation	simulation	NOUN
absel-2093	225	41	games	game	NOUN
absel-2093	225	42	forward	forward	ADV
absel-2093	225	43	with	with	ADP
absel-2093	225	44	a	a	DET
absel-2093	225	45	minimum	minimum	NOUN
absel-2093	225	46	of	of	ADP
absel-2093	225	47	duplicated	duplicate	VERB
absel-2093	225	48	efforts	effort	NOUN
absel-2093	225	49	.	.	PUNCT
absel-2093	226	1	so	so	ADV
absel-2093	226	2	,	,	PUNCT
absel-2093	226	3	for	for	ADP
absel-2093	226	4	this	this	PRON
absel-2093	226	5	we	we	PRON
absel-2093	226	6	extend	extend	VERB
absel-2093	226	7	our	our	PRON
absel-2093	226	8	voice	voice	NOUN
absel-2093	226	9	of	of	ADP
absel-2093	226	10	gratitude	gratitude	NOUN
absel-2093	226	11	to	to	ADP
absel-2093	226	12	gold	gold	NOUN
absel-2093	226	13	,	,	PUNCT
absel-2093	226	14	goosen	goosen	PROPN
absel-2093	226	15	,	,	PUNCT
absel-2093	226	16	and	and	CCONJ
absel-2093	226	17	the	the	DET
absel-2093	226	18	others	other	NOUN
absel-2093	226	19	who	who	PRON
absel-2093	226	20	continue	continue	VERB
absel-2093	226	21	to	to	PART
absel-2093	226	22	work	work	VERB
absel-2093	226	23	on	on	ADP
absel-2093	226	24	the	the	DET
absel-2093	226	25	tools	tool	NOUN
absel-2093	226	26	and	and	CCONJ
absel-2093	226	27	concepts	concept	NOUN
absel-2093	226	28	that	that	PRON
absel-2093	226	29	will	will	AUX
absel-2093	226	30	help	help	VERB
absel-2093	226	31	facilitate	facilitate	VERB
absel-2093	226	32	future	future	ADJ
absel-2093	226	33	work	work	NOUN
absel-2093	226	34	in	in	ADP
absel-2093	226	35	the	the	DET
absel-2093	226	36	field	field	NOUN
absel-2093	226	37	.	.	PUNCT
absel-2093	227	1	references	reference	NOUN
absel-2093	227	2	anderson	anderson	PROPN
absel-2093	227	3	,	,	PUNCT
absel-2093	227	4	erin	erin	PROPN
absel-2093	227	5	(	(	PUNCT
absel-2093	227	6	2008	2008	NUM
absel-2093	227	7	)	)	PUNCT
absel-2093	227	8	.	.	PUNCT
absel-2093	228	1	the	the	DET
absel-2093	228	2	salesperson	salesperson	NOUN
absel-2093	228	3	as	as	ADP
absel-2093	228	4	outside	outside	ADJ
absel-2093	228	5	agent	agent	NOUN
absel-2093	228	6	or	or	CCONJ
absel-2093	228	7	employee	employee	NOUN
absel-2093	228	8	:	:	PUNCT
absel-2093	228	9	a	a	DET
absel-2093	228	10	transaction	transaction	NOUN
absel-2093	228	11	cost	cost	VERB
absel-2093	228	12	analysis	analysis	NOUN
absel-2093	228	13	.	.	PUNCT
absel-2093	229	1	marketing	marketing	NOUN
absel-2093	229	2	science	science	NOUN
absel-2093	229	3	,	,	PUNCT
absel-2093	229	4	27:1	27:1	NUM
absel-2093	229	5	,	,	PUNCT
absel-2093	229	6	(	(	PUNCT
absel-2093	229	7	january	january	PROPN
absel-2093	229	8	-	-	PUNCT
absel-2093	229	9	february	february	PROPN
absel-2093	229	10	)	)	PUNCT
absel-2093	229	11	,	,	PUNCT
absel-2093	229	12	70	70	NUM
absel-2093	229	13	-	-	SYM
absel-2093	229	14	84	84	NUM
absel-2093	229	15	.	.	PUNCT
absel-2093	230	1	bergen	bergen	PROPN
absel-2093	230	2	,	,	PUNCT
absel-2093	230	3	mark	mark	PROPN
absel-2093	230	4	,	,	PUNCT
absel-2093	230	5	shantanu	shantanu	PROPN
absel-2093	230	6	dutta	dutta	PROPN
absel-2093	230	7	,	,	PUNCT
absel-2093	230	8	&	&	CCONJ
absel-2093	230	9	orville	orville	PROPN
absel-2093	230	10	c.	c.	PROPN
absel-2093	230	11	walker	walker	PROPN
absel-2093	230	12	,	,	PUNCT
absel-2093	230	13	jr	jr	PROPN
absel-2093	230	14	.	.	PROPN
absel-2093	230	15	(	(	PUNCT
absel-2093	230	16	1992	1992	NUM
absel-2093	230	17	)	)	PUNCT
absel-2093	230	18	.	.	PUNCT
absel-2093	231	1	agency	agency	NOUN
absel-2093	231	2	relationships	relationship	NOUN
absel-2093	231	3	in	in	ADP
absel-2093	231	4	marketing	marketing	NOUN
absel-2093	231	5	:	:	PUNCT
absel-2093	231	6	a	a	DET
absel-2093	231	7	review	review	NOUN
absel-2093	231	8	of	of	ADP
absel-2093	231	9	the	the	DET
absel-2093	231	10	implications	implication	NOUN
absel-2093	231	11	and	and	CCONJ
absel-2093	231	12	applications	application	NOUN
absel-2093	231	13	of	of	ADP
absel-2093	231	14	agency	agency	NOUN
absel-2093	231	15	and	and	CCONJ
absel-2093	231	16	related	related	ADJ
absel-2093	231	17	theories	theory	NOUN
absel-2093	231	18	.	.	PUNCT
absel-2093	232	1	journal	journal	NOUN
absel-2093	232	2	of	of	ADP
absel-2093	232	3	marketing	marketing	NOUN
absel-2093	232	4	,	,	PUNCT
absel-2093	232	5	56:3	56:3	NUM
absel-2093	232	6	(	(	PUNCT
absel-2093	232	7	july	july	PROPN
absel-2093	232	8	)	)	PUNCT
absel-2093	232	9	,	,	PUNCT
absel-2093	232	10	124	124	NUM
absel-2093	232	11	.	.	PUNCT
absel-2093	232	12	cannon	cannon	NOUN
absel-2093	232	13	,	,	PUNCT
absel-2093	232	14	hugh	hugh	PROPN
absel-2093	232	15	m.	m.	PROPN
absel-2093	232	16	,	,	PUNCT
absel-2093	232	17	james	james	PROPN
absel-2093	232	18	n.	n.	PROPN
absel-2093	232	19	cannon	cannon	PROPN
absel-2093	232	20	,	,	PUNCT
absel-2093	232	21	&	&	CCONJ
absel-2093	232	22	manfred	manfre	VERB
absel-2093	232	23	schwaiger	schwaiger	X
absel-2093	232	24	(	(	PUNCT
absel-2093	232	25	2010	2010	NUM
absel-2093	232	26	)	)	PUNCT
absel-2093	232	27	.	.	PUNCT
absel-2093	233	1	incorporating	incorporate	VERB
absel-2093	233	2	customer	customer	NOUN
absel-2093	233	3	lifetime	lifetime	NOUN
absel-2093	233	4	value	value	NOUN
absel-2093	233	5	into	into	ADP
absel-2093	233	6	marketing	marketing	NOUN
absel-2093	233	7	simulation	simulation	NOUN
absel-2093	233	8	games	games	PROPN
absel-2093	233	9	.	.	PUNCT
absel-2093	234	1	simulation	simulation	PROPN
absel-2093	234	2	&	&	CCONJ
absel-2093	234	3	gaming	gaming	PROPN
absel-2093	234	4	,	,	PUNCT
absel-2093	234	5	41:3	41:3	PROPN
absel-2093	234	6	(	(	PUNCT
absel-2093	234	7	june	june	PROPN
absel-2093	234	8	)	)	PUNCT
absel-2093	234	9	,	,	PUNCT
absel-2093	234	10	219	219	NUM
absel-2093	234	11	-	-	SYM
absel-2093	234	12	237	237	NUM
absel-2093	234	13	.	.	PUNCT
absel-2093	234	14	cannon	cannon	NOUN
absel-2093	234	15	,	,	PUNCT
absel-2093	234	16	hugh	hugh	PROPN
absel-2093	234	17	m.	m.	PROPN
absel-2093	234	18	&	&	CCONJ
absel-2093	234	19	manfred	manfre	VERB
absel-2093	234	20	schwaiger	schwaiger	X
absel-2093	234	21	(	(	PUNCT
absel-2093	234	22	2005	2005	NUM
absel-2093	234	23	)	)	PUNCT
absel-2093	234	24	.	.	PUNCT
absel-2093	235	1	an	an	DET
absel-2093	235	2	algorithm	algorithm	NOUN
absel-2093	235	3	for	for	ADP
absel-2093	235	4	incorporating	incorporate	VERB
absel-2093	235	5	company	company	NOUN
absel-2093	235	6	reputation	reputation	NOUN
absel-2093	235	7	into	into	ADP
absel-2093	235	8	business	business	NOUN
absel-2093	235	9	simulations	simulation	NOUN
absel-2093	235	10	:	:	PUNCT
absel-2093	235	11	variations	variation	NOUN
absel-2093	235	12	on	on	ADP
absel-2093	235	13	the	the	DET
absel-2093	235	14	gold	gold	NOUN
absel-2093	235	15	standard	standard	NOUN
absel-2093	235	16	.	.	PUNCT
absel-2093	235	17	simulation	simulation	PROPN
absel-2093	235	18	&	&	CCONJ
absel-2093	235	19	gaming	gaming	NOUN
absel-2093	235	20	,	,	PUNCT
absel-2093	235	21	36:2	36:2	NUM
absel-2093	235	22	(	(	PUNCT
absel-2093	235	23	june	june	PROPN
absel-2093	235	24	)	)	PUNCT
absel-2093	235	25	,	,	PUNCT
absel-2093	235	26	319	319	NUM
absel-2093	235	27	-	-	SYM
absel-2093	235	28	237	237	NUM
absel-2093	235	29	.	.	PUNCT
absel-2093	235	30	cannon	cannon	NOUN
absel-2093	235	31	,	,	PUNCT
absel-2093	235	32	hugh	hugh	PROPN
absel-2093	235	33	m.	m.	PROPN
absel-2093	235	34	,	,	PUNCT
absel-2093	235	35	attila	attila	PROPN
absel-2093	235	36	yaprak	yaprak	PROPN
absel-2093	235	37	,	,	PUNCT
absel-2093	235	38	&	&	CCONJ
absel-2093	235	39	irine	irine	PROPN
absel-2093	235	40	mokra	mokra	PROPN
absel-2093	235	41	(	(	PUNCT
absel-2093	235	42	1999	1999	NUM
absel-2093	235	43	)	)	PUNCT
absel-2093	235	44	.	.	PUNCT
absel-2093	236	1	progress	progress	NOUN
absel-2093	236	2	:	:	PUNCT
absel-2093	236	3	an	an	DET
absel-2093	236	4	experiential	experiential	ADJ
absel-2093	236	5	exercise	exercise	NOUN
absel-2093	236	6	in	in	ADP
absel-2093	236	7	developmental	developmental	ADJ
absel-2093	236	8	marketing	marketing	NOUN
absel-2093	236	9	.	.	PUNCT
absel-2093	237	1	developments	development	NOUN
absel-2093	237	2	in	in	ADP
absel-2093	237	3	simulation	simulation	NOUN
absel-2093	237	4	and	and	CCONJ
absel-2093	237	5	experiential	experiential	ADJ
absel-2093	237	6	learning	learning	NOUN
absel-2093	237	7	,	,	PUNCT
absel-2093	237	8	26	26	NUM
absel-2093	237	9	,	,	PUNCT
absel-2093	237	10	265	265	NUM
absel-2093	237	11	-	-	SYM
absel-2093	237	12	273	273	NUM
absel-2093	237	13	.	.	PUNCT
absel-2093	237	14	reprinted	reprint	VERB
absel-2093	237	15	in	in	ADP
absel-2093	237	16	the	the	DET
absel-2093	237	17	bernies	bernie	NOUN
absel-2093	237	18	keys	key	VERB
absel-2093	237	19	library	library	NOUN
absel-2093	237	20	available	available	ADJ
absel-2093	237	21	at	at	ADP
absel-2093	237	22	http://absel.org	http://absel.org	PROPN
absel-2093	237	23	.	.	PUNCT
absel-2093	238	1	coase	coase	PROPN
absel-2093	238	2	,	,	PUNCT
absel-2093	238	3	r.	r.	PROPN
absel-2093	238	4	h.	h.	PROPN
absel-2093	238	5	(	(	PUNCT
absel-2093	238	6	1992	1992	NUM
absel-2093	238	7	)	)	PUNCT
absel-2093	238	8	.	.	PUNCT
absel-2093	239	1	the	the	DET
absel-2093	239	2	institutional	institutional	ADJ
absel-2093	239	3	nature	nature	NOUN
absel-2093	239	4	of	of	ADP
absel-2093	239	5	production	production	NOUN
absel-2093	239	6	.	.	PUNCT
absel-2093	240	1	american	american	PROPN
absel-2093	240	2	economic	economic	PROPN
absel-2093	240	3	review	review	PROPN
absel-2093	240	4	,	,	PUNCT
absel-2093	240	5	82:4	82:4	NUM
absel-2093	240	6	(	(	PUNCT
absel-2093	240	7	september	september	PROPN
absel-2093	240	8	)	)	PUNCT
absel-2093	240	9	,	,	PUNCT
absel-2093	240	10	713719	713719	NUM
absel-2093	240	11	dickson	dickson	PROPN
absel-2093	240	12	,	,	PUNCT
absel-2093	240	13	peter	peter	PROPN
absel-2093	240	14	r.	r.	PROPN
absel-2093	240	15	&	&	CCONJ
absel-2093	240	16	james	james	PROPN
absel-2093	240	17	l.	l.	PROPN
absel-2093	240	18	ginter	ginter	PROPN
absel-2093	240	19	(	(	PUNCT
absel-2093	240	20	1987	1987	NUM
absel-2093	240	21	)	)	PUNCT
absel-2093	240	22	.	.	PUNCT
absel-2093	241	1	market	market	NOUN
absel-2093	241	2	segmentation	segmentation	NOUN
absel-2093	241	3	,	,	PUNCT
absel-2093	241	4	product	product	NOUN
absel-2093	241	5	differentiation	differentiation	NOUN
absel-2093	241	6	,	,	PUNCT
absel-2093	241	7	and	and	CCONJ
absel-2093	241	8	marketing	marketing	NOUN
absel-2093	241	9	strategy	strategy	NOUN
absel-2093	241	10	.	.	PUNCT
absel-2093	242	1	journal	journal	NOUN
absel-2093	242	2	of	of	ADP
absel-2093	242	3	marketing	marketing	NOUN
absel-2093	242	4	,	,	PUNCT
absel-2093	242	5	51:2	51:2	NUM
absel-2093	242	6	(	(	PUNCT
absel-2093	242	7	april	april	PROPN
absel-2093	242	8	)	)	PUNCT
absel-2093	242	9	,	,	PUNCT
absel-2093	242	10	1	1	NUM
absel-2093	242	11	-	-	SYM
absel-2093	242	12	10	10	NUM
absel-2093	242	13	.	.	PUNCT
absel-2093	243	1	dyer	dyer	PROPN
absel-2093	243	2	,	,	PUNCT
absel-2093	243	3	jeffrey	jeffrey	PROPN
absel-2093	243	4	h.	h.	PROPN
absel-2093	243	5	(	(	PUNCT
absel-2093	243	6	1997	1997	NUM
absel-2093	243	7	)	)	PUNCT
absel-2093	243	8	.	.	PUNCT
absel-2093	244	1	effective	effective	ADJ
absel-2093	244	2	interfirm	interfirm	PROPN
absel-2093	244	3	collaboration	collaboration	NOUN
absel-2093	244	4	:	:	PUNCT
absel-2093	244	5	how	how	SCONJ
absel-2093	244	6	firms	firm	NOUN
absel-2093	244	7	minimize	minimize	VERB
absel-2093	244	8	transaction	transaction	NOUN
absel-2093	244	9	costs	cost	NOUN
absel-2093	244	10	and	and	CCONJ
absel-2093	244	11	maximize	maximize	VERB
absel-2093	244	12	transaction	transaction	NOUN
absel-2093	244	13	value	value	NOUN
absel-2093	244	14	.	.	PUNCT
absel-2093	245	1	strategic	strategic	ADJ
absel-2093	245	2	management	management	NOUN
absel-2093	245	3	journal	journal	NOUN
absel-2093	245	4	,	,	PUNCT
absel-2093	245	5	18:7	18:7	NUM
absel-2093	245	6	(	(	PUNCT
absel-2093	245	7	august	august	PROPN
absel-2093	245	8	)	)	PUNCT
absel-2093	245	9	,	,	PUNCT
absel-2093	245	10	535	535	NUM
absel-2093	245	11	-	-	SYM
absel-2093	245	12	556	556	NUM
absel-2093	245	13	.	.	PUNCT
absel-2093	245	14	gold	gold	NOUN
absel-2093	245	15	,	,	PUNCT
absel-2093	245	16	steven	steven	PROPN
absel-2093	245	17	(	(	PUNCT
absel-2093	245	18	2005	2005	NUM
absel-2093	245	19	)	)	PUNCT
absel-2093	245	20	.	.	PUNCT
absel-2093	246	1	system	system	NOUN
absel-2093	246	2	-	-	PUNCT
absel-2093	246	3	dynamics	dynamic	NOUN
absel-2093	246	4	-	-	PUNCT
absel-2093	246	5	based	base	VERB
absel-2093	246	6	modeling	modeling	NOUN
absel-2093	246	7	of	of	ADP
absel-2093	246	8	business	business	NOUN
absel-2093	246	9	simulation	simulation	NOUN
absel-2093	246	10	algorithms	algorithms	PROPN
absel-2093	246	11	.	.	PUNCT
absel-2093	247	1	simulation	simulation	PROPN
absel-2093	247	2	&	&	CCONJ
absel-2093	247	3	gaming	gaming	NOUN
absel-2093	247	4	,	,	PUNCT
absel-2093	247	5	36:2	36:2	NUM
absel-2093	247	6	(	(	PUNCT
absel-2093	247	7	june	june	PROPN
absel-2093	247	8	)	)	PUNCT
absel-2093	247	9	,	,	PUNCT
absel-2093	247	10	203	203	NUM
absel-2093	247	11	-	-	SYM
absel-2093	247	12	218	218	NUM
absel-2093	247	13	.	.	PUNCT
absel-2093	248	1	gold	gold	NOUN
absel-2093	248	2	,	,	PUNCT
absel-2093	248	3	steven	steven	PROPN
absel-2093	248	4	c.	c.	PROPN
absel-2093	248	5	&	&	CCONJ
absel-2093	248	6	thomas	thomas	PROPN
absel-2093	248	7	f.	f.	PROPN
absel-2093	248	8	pray	pray	PROPN
absel-2093	248	9	(	(	PUNCT
absel-2093	248	10	1984	1984	NUM
absel-2093	248	11	)	)	PUNCT
absel-2093	248	12	.	.	PUNCT
absel-2093	249	1	modeling	model	VERB
absel-2093	249	2	marketand	marketand	ADJ
absel-2093	249	3	firm	firm	ADJ
absel-2093	249	4	-	-	PUNCT
absel-2093	249	5	level	level	NOUN
absel-2093	249	6	demand	demand	NOUN
absel-2093	249	7	functions	function	NOUN
absel-2093	249	8	in	in	ADP
absel-2093	249	9	business	business	NOUN
absel-2093	249	10	simulations	simulation	NOUN
absel-2093	249	11	.	.	PUNCT
absel-2093	250	1	simulation	simulation	NOUN
absel-2093	250	2	&	&	CCONJ
absel-2093	250	3	gaming	gaming	PROPN
absel-2093	250	4	,	,	PUNCT
absel-2093	250	5	15:3	15:3	NUM
absel-2093	250	6	(	(	PUNCT
absel-2093	250	7	september	september	PROPN
absel-2093	250	8	)	)	PUNCT
absel-2093	250	9	,	,	PUNCT
absel-2093	250	10	346	346	NUM
absel-2093	250	11	-	-	SYM
absel-2093	250	12	363	363	NUM
absel-2093	250	13	.	.	PUNCT
absel-2093	251	1	goosen	goosen	PROPN
absel-2093	251	2	,	,	PUNCT
absel-2093	251	3	kenneth	kenneth	PROPN
absel-2093	251	4	r.	r.	PROPN
absel-2093	251	5	(	(	PUNCT
absel-2093	251	6	2010	2010	NUM
absel-2093	251	7	)	)	PUNCT
absel-2093	251	8	.	.	PUNCT
absel-2093	251	9	is	be	AUX
absel-2093	251	10	the	the	DET
absel-2093	251	11	gold	gold	NOUN
absel-2093	251	12	/	/	SYM
absel-2093	251	13	pray	pray	NOUN
absel-2093	251	14	simulation	simulation	NOUN
absel-2093	251	15	demand	demand	NOUN
absel-2093	251	16	model	model	NOUN
absel-2093	251	17	valid	valid	ADJ
absel-2093	251	18	and	and	CCONJ
absel-2093	251	19	is	be	AUX
absel-2093	251	20	it	it	PRON
absel-2093	251	21	really	really	ADV
absel-2093	251	22	robust	robust	ADJ
absel-2093	251	23	?	?	PUNCT
absel-2093	252	1	progress	progress	NOUN
absel-2093	252	2	:	:	PUNCT
absel-2093	252	3	an	an	DET
absel-2093	252	4	experiential	experiential	ADJ
absel-2093	252	5	exercise	exercise	NOUN
absel-2093	252	6	in	in	ADP
absel-2093	252	7	developmental	developmental	ADJ
absel-2093	252	8	marketing	marketing	NOUN
absel-2093	252	9	.	.	PUNCT
absel-2093	253	1	developments	development	NOUN
absel-2093	253	2	in	in	ADP
absel-2093	253	3	simulation	simulation	NOUN
absel-2093	253	4	and	and	CCONJ
absel-2093	253	5	experiential	experiential	ADJ
absel-2093	253	6	learning	learning	NOUN
absel-2093	253	7	,	,	PUNCT
absel-2093	253	8	37	37	NUM
absel-2093	253	9	,	,	PUNCT
absel-2093	253	10	99	99	NUM
absel-2093	253	11	-	-	SYM
absel-2093	253	12	106	106	NUM
absel-2093	253	13	.	.	PUNCT
absel-2093	253	14	reprinted	reprint	VERB
absel-2093	253	15	in	in	ADP
absel-2093	253	16	the	the	DET
absel-2093	253	17	bernie	bernie	PROPN
absel-2093	253	18	keys	key	VERB
absel-2093	253	19	library	library	PROPN
absel-2093	253	20	available	available	ADJ
absel-2093	253	21	at	at	ADP
absel-2093	253	22	http://absel.org	http://absel.org	PROPN
absel-2093	253	23	hingley	hingley	NOUN
absel-2093	253	24	,	,	PUNCT
absel-2093	253	25	m.	m.	PROPN
absel-2093	253	26	k.	k.	PROPN
absel-2093	253	27	(	(	PUNCT
absel-2093	253	28	2005	2005	NUM
absel-2093	253	29	)	)	PUNCT
absel-2093	253	30	.	.	PUNCT
absel-2093	254	1	power	power	NOUN
absel-2093	254	2	to	to	ADP
absel-2093	254	3	all	all	DET
absel-2093	254	4	our	our	PRON
absel-2093	254	5	friends	friend	NOUN
absel-2093	254	6	?	?	PUNCT
absel-2093	255	1	living	live	VERB
absel-2093	255	2	with	with	ADP
absel-2093	255	3	imbalance	imbalance	NOUN
absel-2093	255	4	in	in	ADP
absel-2093	255	5	supplier	supplier	NOUN
absel-2093	255	6	-	-	PUNCT
absel-2093	255	7	retailer	retailer	NOUN
absel-2093	255	8	relationships	relationship	NOUN
absel-2093	255	9	.	.	PUNCT
absel-2093	256	1	industrial	industrial	ADJ
absel-2093	256	2	marketing	marketing	NOUN
absel-2093	256	3	management	management	NOUN
absel-2093	256	4	,	,	PUNCT
absel-2093	256	5	34:8	34:8	NUM
absel-2093	256	6	(	(	PUNCT
absel-2093	256	7	november	november	PROPN
absel-2093	256	8	)	)	PUNCT
absel-2093	256	9	,	,	PUNCT
absel-2093	256	10	848	848	NUM
absel-2093	256	11	-	-	SYM
absel-2093	256	12	858	858	NUM
absel-2093	256	13	.	.	PUNCT
absel-2093	257	1	jain	jain	PROPN
absel-2093	257	2	,	,	PUNCT
absel-2093	257	3	dipak	dipak	PROPN
absel-2093	257	4	&	&	CCONJ
absel-2093	257	5	siddhartha	siddhartha	PROPN
absel-2093	257	6	s.	s.	PROPN
absel-2093	257	7	singh	singh	PROPN
absel-2093	257	8	(	(	PUNCT
absel-2093	257	9	2002	2002	NUM
absel-2093	257	10	)	)	PUNCT
absel-2093	257	11	.	.	PUNCT
absel-2093	258	1	customer	customer	NOUN
absel-2093	258	2	lifetime	lifetime	NOUN
absel-2093	258	3	value	value	NOUN
absel-2093	258	4	research	research	NOUN
absel-2093	258	5	in	in	ADP
absel-2093	258	6	marketing	marketing	NOUN
absel-2093	258	7	:	:	PUNCT
absel-2093	258	8	a	a	DET
absel-2093	258	9	review	review	NOUN
absel-2093	258	10	and	and	CCONJ
absel-2093	258	11	future	future	ADJ
absel-2093	258	12	directions	direction	NOUN
absel-2093	258	13	.	.	PUNCT
absel-2093	259	1	journal	journal	NOUN
absel-2093	259	2	of	of	ADP
absel-2093	259	3	interactive	interactive	ADJ
absel-2093	259	4	marketing	marketing	NOUN
absel-2093	259	5	,	,	PUNCT
absel-2093	259	6	16:2	16:2	NUM
absel-2093	259	7	(	(	PUNCT
absel-2093	259	8	spring	spring	NOUN
absel-2093	259	9	)	)	PUNCT
absel-2093	259	10	,	,	PUNCT
absel-2093	259	11	34	34	NUM
absel-2093	259	12	-	-	SYM
absel-2093	259	13	46	46	NUM
absel-2093	259	14	.	.	PUNCT
absel-2093	260	1	naert	naert	PROPN
absel-2093	260	2	,	,	PUNCT
absel-2093	260	3	p.a	p.a	PROPN
absel-2093	260	4	.	.	PROPN
absel-2093	260	5	&	&	CCONJ
absel-2093	260	6	leeflang	leeflang	PROPN
absel-2093	260	7	,	,	PUNCT
absel-2093	260	8	p.s.h	p.s.h	X
absel-2093	260	9	(	(	PUNCT
absel-2093	260	10	1978	1978	NUM
absel-2093	260	11	)	)	PUNCT
absel-2093	260	12	.	.	PUNCT
absel-2093	261	1	building	build	VERB
absel-2093	261	2	implementable	implementable	ADJ
absel-2093	261	3	marketing	marketing	NOUN
absel-2093	261	4	models	model	NOUN
absel-2093	261	5	.	.	PUNCT
absel-2093	262	1	boston	boston	PROPN
absel-2093	262	2	:	:	PUNCT
absel-2093	262	3	leiden	leiden	PROPN
absel-2093	262	4	.	.	PUNCT
absel-2093	263	1	narayanan	narayanan	PROPN
absel-2093	263	2	,	,	PUNCT
absel-2093	263	3	m.	m.	NOUN
absel-2093	263	4	p.	p.	PROPN
absel-2093	263	5	(	(	PUNCT
absel-2093	263	6	1985	1985	NUM
absel-2093	263	7	)	)	PUNCT
absel-2093	263	8	.	.	PUNCT
absel-2093	264	1	managerial	managerial	ADJ
absel-2093	264	2	incentives	incentive	NOUN
absel-2093	264	3	for	for	ADP
absel-2093	264	4	shortterm	shortterm	PROPN
absel-2093	264	5	results	result	NOUN
absel-2093	264	6	.	.	PUNCT
absel-2093	265	1	journal	journal	NOUN
absel-2093	265	2	of	of	ADP
absel-2093	265	3	finance	finance	NOUN
absel-2093	265	4	,	,	PUNCT
absel-2093	265	5	40:5	40:5	NUM
absel-2093	265	6	(	(	PUNCT
absel-2093	265	7	december	december	PROPN
absel-2093	265	8	)	)	PUNCT
absel-2093	265	9	,	,	PUNCT
absel-2093	265	10	1469	1469	NUM
absel-2093	265	11	-	-	SYM
absel-2093	265	12	1484	1484	NUM
absel-2093	265	13	.	.	PUNCT
absel-2093	266	1	porter	porter	NOUN
absel-2093	266	2	,	,	PUNCT
absel-2093	266	3	michael	michael	PROPN
absel-2093	266	4	e.	e.	PROPN
absel-2093	266	5	(	(	PUNCT
absel-2093	266	6	1980	1980	NUM
absel-2093	266	7	)	)	PUNCT
absel-2093	266	8	.	.	PUNCT
absel-2093	267	1	competitive	competitive	ADJ
absel-2093	267	2	strategy	strategy	NOUN
absel-2093	267	3	:	:	PUNCT
absel-2093	267	4	techniques	technique	NOUN
absel-2093	267	5	for	for	ADP
absel-2093	267	6	analyzing	analyze	VERB
absel-2093	267	7	industries	industry	NOUN
absel-2093	267	8	and	and	CCONJ
absel-2093	267	9	competitors	competitor	NOUN
absel-2093	267	10	.	.	PUNCT
absel-2093	268	1	new	new	PROPN
absel-2093	268	2	york	york	PROPN
absel-2093	268	3	:	:	PUNCT
absel-2093	268	4	free	free	ADJ
absel-2093	268	5	press	press	NOUN
absel-2093	268	6	.	.	PUNCT
absel-2093	269	1	page	page	NOUN
absel-2093	269	2	46	46	NUM
absel-2093	269	3	developments	development	NOUN
absel-2093	269	4	in	in	ADP
absel-2093	269	5	business	business	NOUN
absel-2093	269	6	simulation	simulation	NOUN
absel-2093	269	7	and	and	CCONJ
absel-2093	269	8	experiential	experiential	ADJ
absel-2093	269	9	learning	learning	NOUN
absel-2093	269	10	,	,	PUNCT
absel-2093	269	11	volume	volume	NOUN
absel-2093	269	12	41	41	NUM
absel-2093	269	13	,	,	PUNCT
absel-2093	269	14	2014	2014	NUM
absel-2093	269	15	rust	rust	NOUN
absel-2093	269	16	,	,	PUNCT
absel-2093	269	17	roland	roland	PROPN
absel-2093	269	18	t.	t.	PROPN
absel-2093	269	19	,	,	PUNCT
absel-2093	269	20	valarie	valarie	PROPN
absel-2093	269	21	a.	a.	PROPN
absel-2093	269	22	zeithaml	zeithaml	PROPN
absel-2093	269	23	,	,	PUNCT
absel-2093	269	24	&	&	CCONJ
absel-2093	269	25	katherine	katherine	PROPN
absel-2093	269	26	n.	n.	PROPN
absel-2093	269	27	lemon	lemon	PROPN
absel-2093	269	28	(	(	PUNCT
absel-2093	269	29	2000	2000	NUM
absel-2093	269	30	)	)	PUNCT
absel-2093	269	31	.	.	PUNCT
absel-2093	270	1	driving	drive	VERB
absel-2093	270	2	customer	customer	NOUN
absel-2093	270	3	equity	equity	NOUN
absel-2093	270	4	:	:	PUNCT
absel-2093	270	5	how	how	SCONJ
absel-2093	270	6	customer	customer	NOUN
absel-2093	270	7	lifetime	lifetime	NOUN
absel-2093	270	8	value	value	NOUN
absel-2093	270	9	is	be	AUX
absel-2093	270	10	reshaping	reshape	VERB
absel-2093	270	11	corporate	corporate	ADJ
absel-2093	270	12	strategy	strategy	NOUN
absel-2093	270	13	.	.	PUNCT
absel-2093	271	1	new	new	PROPN
absel-2093	271	2	york	york	PROPN
absel-2093	271	3	:	:	PUNCT
absel-2093	271	4	the	the	DET
absel-2093	271	5	free	free	ADJ
absel-2093	271	6	press	press	NOUN
absel-2093	271	7	.	.	PUNCT
absel-2093	272	1	rust	rust	NOUN
absel-2093	272	2	,	,	PUNCT
absel-2093	272	3	roland.t	roland.t	PROPN
absel-2093	272	4	.	.	PROPN
absel-2093	272	5	,	,	PUNCT
absel-2093	272	6	valarie	valarie	PROPN
absel-2093	272	7	a.	a.	PROPN
absel-2093	272	8	zeithaml	zeithaml	PROPN
absel-2093	272	9	,	,	PUNCT
absel-2093	272	10	&	&	CCONJ
absel-2093	272	11	katherine	katherine	PROPN
absel-2093	272	12	n.	n.	PROPN
absel-2093	272	13	lemon	lemon	PROPN
absel-2093	272	14	(	(	PUNCT
absel-2093	272	15	2004	2004	NUM
absel-2093	272	16	)	)	PUNCT
absel-2093	272	17	.	.	PUNCT
absel-2093	273	1	customer	customer	NOUN
absel-2093	273	2	-	-	PUNCT
absel-2093	273	3	centered	center	VERB
absel-2093	273	4	brand	brand	NOUN
absel-2093	273	5	management	management	NOUN
absel-2093	273	6	.	.	PUNCT
absel-2093	274	1	harvard	harvard	PROPN
absel-2093	274	2	business	business	PROPN
absel-2093	274	3	review	review	PROPN
absel-2093	274	4	,	,	PUNCT
absel-2093	274	5	82:9	82:9	NUM
absel-2093	274	6	(	(	PUNCT
absel-2093	274	7	september	september	PROPN
absel-2093	274	8	)	)	PUNCT
absel-2093	274	9	,	,	PUNCT
absel-2093	274	10	110	110	NUM
absel-2093	274	11	-	-	SYM
absel-2093	274	12	120	120	NUM
absel-2093	274	13	.	.	PUNCT
absel-2093	275	1	rust	rust	NOUN
absel-2093	275	2	,	,	PUNCT
absel-2093	275	3	roland	roland	PROPN
absel-2093	275	4	t.	t.	PROPN
absel-2093	275	5	,	,	PUNCT
absel-2093	275	6	katherine	katherine	PROPN
absel-2093	275	7	n.	n.	PROPN
absel-2093	275	8	lemon	lemon	PROPN
absel-2093	275	9	,	,	PUNCT
absel-2093	275	10	&	&	CCONJ
absel-2093	275	11	valarie	valarie	PROPN
absel-2093	275	12	a.	a.	PROPN
absel-2093	275	13	zeithaml	zeithaml	PROPN
absel-2093	275	14	(	(	PUNCT
absel-2093	275	15	2004	2004	NUM
absel-2093	275	16	)	)	PUNCT
absel-2093	275	17	.	.	PUNCT
absel-2093	276	1	return	return	VERB
absel-2093	276	2	on	on	ADP
absel-2093	276	3	marketing	marketing	NOUN
absel-2093	276	4	:	:	PUNCT
absel-2093	276	5	using	use	VERB
absel-2093	276	6	customer	customer	NOUN
absel-2093	276	7	equity	equity	NOUN
absel-2093	276	8	to	to	PART
absel-2093	276	9	focus	focus	VERB
absel-2093	276	10	marketing	marketing	NOUN
absel-2093	276	11	strategy	strategy	NOUN
absel-2093	276	12	.	.	PUNCT
absel-2093	277	1	journal	journal	NOUN
absel-2093	277	2	of	of	ADP
absel-2093	277	3	marketing	marketing	NOUN
absel-2093	277	4	,	,	PUNCT
absel-2093	277	5	68:1	68:1	NUM
absel-2093	277	6	(	(	PUNCT
absel-2093	277	7	january	january	PROPN
absel-2093	277	8	)	)	PUNCT
absel-2093	277	9	,	,	PUNCT
absel-2093	277	10	109	109	NUM
absel-2093	277	11	-	-	SYM
absel-2093	277	12	127	127	NUM
absel-2093	277	13	simon	simon	NOUN
absel-2093	277	14	,	,	PUNCT
absel-2093	277	15	herbert	herbert	PROPN
absel-2093	277	16	a.	a.	PROPN
absel-2093	277	17	(	(	PUNCT
absel-2093	277	18	1972	1972	NUM
absel-2093	277	19	)	)	PUNCT
absel-2093	277	20	.	.	PUNCT
absel-2093	278	1	theories	theory	NOUN
absel-2093	278	2	of	of	ADP
absel-2093	278	3	bounded	bounded	ADJ
absel-2093	278	4	rationality	rationality	NOUN
absel-2093	278	5	.	.	PUNCT
absel-2093	279	1	in	in	ADP
absel-2093	279	2	c.	c.	PROPN
absel-2093	279	3	b.	b.	PROPN
absel-2093	279	4	mcguire	mcguire	PROPN
absel-2093	279	5	and	and	CCONJ
absel-2093	279	6	roy	roy	PROPN
absel-2093	279	7	badner	badner	NOUN
absel-2093	279	8	(	(	PUNCT
absel-2093	279	9	eds	ed	NOUN
absel-2093	279	10	)	)	PUNCT
absel-2093	279	11	.	.	PUNCT
absel-2093	280	1	decisions	decision	NOUN
absel-2093	280	2	and	and	CCONJ
absel-2093	280	3	organization	organization	NOUN
absel-2093	280	4	.	.	PUNCT
absel-2093	281	1	amsterdam	amsterdam	PROPN
absel-2093	281	2	:	:	PUNCT
absel-2093	281	3	north	north	NOUN
absel-2093	281	4	-	-	PUNCT
absel-2093	281	5	holland	holland	PROPN
absel-2093	281	6	publishing	publishing	NOUN
absel-2093	281	7	,	,	PUNCT
absel-2093	281	8	162	162	NUM
absel-2093	281	9	-	-	SYM
absel-2093	281	10	176	176	NUM
absel-2093	281	11	.	.	PUNCT
absel-2093	282	1	smith	smith	PROPN
absel-2093	282	2	,	,	PUNCT
absel-2093	282	3	adam	adam	PROPN
absel-2093	282	4	(	(	PUNCT
absel-2093	282	5	1937	1937	NUM
absel-2093	282	6	)	)	PUNCT
absel-2093	282	7	.	.	PUNCT
absel-2093	283	1	the	the	DET
absel-2093	283	2	wealth	wealth	NOUN
absel-2093	283	3	of	of	ADP
absel-2093	283	4	nations	nation	NOUN
absel-2093	283	5	.	.	PUNCT
absel-2093	284	1	new	new	PROPN
absel-2093	284	2	york	york	PROPN
absel-2093	284	3	:	:	PUNCT
absel-2093	284	4	modern	modern	ADJ
absel-2093	284	5	library	library	NOUN
absel-2093	284	6	.	.	PUNCT
absel-2093	285	1	(	(	PUNCT
absel-2093	285	2	original	original	ADJ
absel-2093	285	3	work	work	NOUN
absel-2093	285	4	published	publish	VERB
absel-2093	285	5	in	in	ADP
absel-2093	285	6	1776	1776	NUM
absel-2093	285	7	)	)	PUNCT
absel-2093	285	8	teach	teach	VERB
absel-2093	285	9	,	,	PUNCT
absel-2093	285	10	richard	richard	PROPN
absel-2093	285	11	d.	d.	PROPN
absel-2093	285	12	(	(	PUNCT
absel-2093	285	13	1990	1990	NUM
absel-2093	285	14	)	)	PUNCT
absel-2093	285	15	.	.	PUNCT
absel-2093	286	1	demand	demand	NOUN
absel-2093	286	2	equations	equation	NOUN
absel-2093	286	3	for	for	ADP
absel-2093	286	4	business	business	NOUN
absel-2093	286	5	simulations	simulation	NOUN
absel-2093	286	6	with	with	ADP
absel-2093	286	7	market	market	NOUN
absel-2093	286	8	segments	segment	NOUN
absel-2093	286	9	.	.	PUNCT
absel-2093	287	1	simulation	simulation	NOUN
absel-2093	287	2	&	&	CCONJ
absel-2093	287	3	gaming	gaming	NOUN
absel-2093	287	4	,	,	PUNCT
absel-2093	287	5	21:4	21:4	NUM
absel-2093	287	6	(	(	PUNCT
absel-2093	287	7	december	december	PROPN
absel-2093	287	8	)	)	PUNCT
absel-2093	287	9	,	,	PUNCT
absel-2093	287	10	423	423	NUM
absel-2093	287	11	-	-	SYM
absel-2093	287	12	442	442	NUM
absel-2093	287	13	.	.	PUNCT
absel-2093	288	1	vargo	vargo	PROPN
absel-2093	288	2	,	,	PUNCT
absel-2093	288	3	stephen	stephen	PROPN
absel-2093	288	4	l.	l.	PROPN
absel-2093	288	5	&	&	CCONJ
absel-2093	288	6	robert	robert	PROPN
absel-2093	288	7	f.	f.	PROPN
absel-2093	288	8	lusch	lusch	PROPN
absel-2093	288	9	(	(	PUNCT
absel-2093	288	10	2004	2004	NUM
absel-2093	288	11	)	)	PUNCT
absel-2093	288	12	.	.	PUNCT
absel-2093	289	1	evolving	evolve	VERB
absel-2093	289	2	to	to	ADP
absel-2093	289	3	a	a	DET
absel-2093	289	4	new	new	ADJ
absel-2093	289	5	dominant	dominant	ADJ
absel-2093	289	6	logic	logic	NOUN
absel-2093	289	7	for	for	ADP
absel-2093	289	8	marketing	marketing	NOUN
absel-2093	289	9	.	.	PUNCT
absel-2093	290	1	journal	journal	NOUN
absel-2093	290	2	of	of	ADP
absel-2093	290	3	marketing	marketing	NOUN
absel-2093	290	4	,	,	PUNCT
absel-2093	290	5	68:1	68:1	NUM
absel-2093	290	6	(	(	PUNCT
absel-2093	290	7	january	january	PROPN
absel-2093	290	8	)	)	PUNCT
absel-2093	290	9	,	,	PUNCT
absel-2093	290	10	1	1	NUM
absel-2093	290	11	-	-	SYM
absel-2093	290	12	17	17	NUM
absel-2093	290	13	.	.	PUNCT
absel-2093	291	1	vargo	vargo	PROPN
absel-2093	291	2	,	,	PUNCT
absel-2093	291	3	stephen	stephen	PROPN
absel-2093	291	4	l.	l.	PROPN
absel-2093	291	5	&	&	CCONJ
absel-2093	291	6	robert	robert	PROPN
absel-2093	291	7	f.	f.	PROPN
absel-2093	291	8	lusch	lusch	PROPN
absel-2093	291	9	(	(	PUNCT
absel-2093	291	10	2008	2008	NUM
absel-2093	291	11	)	)	PUNCT
absel-2093	291	12	.	.	PUNCT
absel-2093	292	1	servicedominant	servicedominant	ADJ
absel-2093	292	2	logic	logic	NOUN
absel-2093	292	3	:	:	PUNCT
absel-2093	292	4	continuing	continue	VERB
absel-2093	292	5	the	the	DET
absel-2093	292	6	evolution	evolution	NOUN
absel-2093	292	7	.	.	PUNCT
absel-2093	293	1	journal	journal	NOUN
absel-2093	293	2	of	of	ADP
absel-2093	293	3	the	the	DET
absel-2093	293	4	academy	academy	NOUN
absel-2093	293	5	of	of	ADP
absel-2093	293	6	marketing	marketing	NOUN
absel-2093	293	7	science	science	NOUN
absel-2093	293	8	,	,	PUNCT
absel-2093	293	9	36:1	36:1	NUM
absel-2093	293	10	(	(	PUNCT
absel-2093	293	11	march	march	PROPN
absel-2093	293	12	)	)	PUNCT
absel-2093	293	13	,	,	PUNCT
absel-2093	293	14	110	110	NUM
absel-2093	293	15	.	.	PUNCT
absel-2093	294	1	vargo	vargo	PROPN
absel-2093	294	2	,	,	PUNCT
absel-2093	294	3	stephen	stephen	PROPN
absel-2093	294	4	l.	l.	PROPN
absel-2093	294	5	,	,	PUNCT
absel-2093	294	6	paul	paul	PROPN
absel-2093	294	7	p.	p.	PROPN
absel-2093	294	8	magio	magio	PROPN
absel-2093	294	9	,	,	PUNCT
absel-2093	294	10	&	&	CCONJ
absel-2093	294	11	melissa	melissa	PROPN
absel-2093	294	12	archpru	archpru	PROPN
absel-2093	294	13	akaka	akaka	PROPN
absel-2093	294	14	(	(	PUNCT
absel-2093	294	15	2008	2008	NUM
absel-2093	294	16	)	)	PUNCT
absel-2093	294	17	.	.	PUNCT
absel-2093	295	1	on	on	ADP
absel-2093	295	2	value	value	NOUN
absel-2093	295	3	and	and	CCONJ
absel-2093	295	4	value	value	NOUN
absel-2093	295	5	co	co	NOUN
absel-2093	295	6	-	-	NOUN
absel-2093	295	7	creation	creation	NOUN
absel-2093	295	8	:	:	PUNCT
absel-2093	295	9	a	a	DET
absel-2093	295	10	service	service	NOUN
absel-2093	295	11	systems	system	NOUN
absel-2093	295	12	and	and	CCONJ
absel-2093	295	13	service	service	NOUN
absel-2093	295	14	logic	logic	NOUN
absel-2093	295	15	perspective	perspective	NOUN
absel-2093	295	16	.	.	PUNCT
absel-2093	296	1	european	european	ADJ
absel-2093	296	2	management	management	PROPN
absel-2093	296	3	journal	journal	PROPN
absel-2093	296	4	,	,	PUNCT
absel-2093	296	5	26:3	26:3	NUM
absel-2093	296	6	(	(	PUNCT
absel-2093	296	7	june	june	PROPN
absel-2093	296	8	)	)	PUNCT
absel-2093	296	9	,	,	PUNCT
absel-2093	296	10	145	145	NUM
absel-2093	296	11	-	-	SYM
absel-2093	296	12	152	152	NUM
absel-2093	296	13	.	.	PUNCT
absel-2093	297	1	von	von	PROPN
absel-2093	297	2	thadden	thadden	PROPN
absel-2093	297	3	,	,	PUNCT
absel-2093	297	4	ernst	ernst	PROPN
absel-2093	297	5	-	-	PUNCT
absel-2093	297	6	ludwig	ludwig	PROPN
absel-2093	297	7	(	(	PUNCT
absel-2093	297	8	1995	1995	NUM
absel-2093	297	9	)	)	PUNCT
absel-2093	297	10	.	.	PUNCT
absel-2093	298	1	long	long	ADJ
absel-2093	298	2	-	-	PUNCT
absel-2093	298	3	term	term	NOUN
absel-2093	298	4	contracts	contract	NOUN
absel-2093	298	5	,	,	PUNCT
absel-2093	298	6	short	short	ADJ
absel-2093	298	7	-	-	PUNCT
absel-2093	298	8	term	term	NOUN
absel-2093	298	9	investment	investment	NOUN
absel-2093	298	10	and	and	CCONJ
absel-2093	298	11	monitoring	monitoring	NOUN
absel-2093	298	12	.	.	PUNCT
absel-2093	299	1	review	review	NOUN
absel-2093	299	2	of	of	ADP
absel-2093	299	3	economic	economic	ADJ
absel-2093	299	4	studies	study	NOUN
absel-2093	299	5	,	,	PUNCT
absel-2093	299	6	62:4	62:4	NUM
absel-2093	299	7	(	(	PUNCT
absel-2093	299	8	october	october	PROPN
absel-2093	299	9	)	)	PUNCT
absel-2093	299	10	,	,	PUNCT
absel-2093	299	11	557	557	NUM
absel-2093	299	12	-	-	SYM
absel-2093	299	13	575	575	NUM
absel-2093	299	14	.	.	PUNCT
absel-2093	300	1	walker	walker	PROPN
absel-2093	300	2	,	,	PUNCT
absel-2093	300	3	gordon	gordon	PROPN
absel-2093	300	4	&	&	CCONJ
absel-2093	300	5	david	david	PROPN
absel-2093	300	6	weber	weber	PROPN
absel-2093	300	7	(	(	PUNCT
absel-2093	300	8	1987	1987	NUM
absel-2093	300	9	)	)	PUNCT
absel-2093	300	10	.	.	PUNCT
absel-2093	301	1	supplier	supplier	NOUN
absel-2093	301	2	competition	competition	NOUN
absel-2093	301	3	,	,	PUNCT
absel-2093	301	4	uncertainty	uncertainty	NOUN
absel-2093	301	5	,	,	PUNCT
absel-2093	301	6	and	and	CCONJ
absel-2093	301	7	make	make	VERB
absel-2093	301	8	-	-	PUNCT
absel-2093	301	9	or	or	CCONJ
absel-2093	301	10	-	-	PUNCT
absel-2093	301	11	buy	buy	VERB
absel-2093	301	12	decisions	decision	NOUN
absel-2093	301	13	.	.	PUNCT
absel-2093	302	1	academy	academy	PROPN
absel-2093	302	2	of	of	ADP
absel-2093	302	3	management	management	PROPN
absel-2093	302	4	journal	journal	NOUN
absel-2093	302	5	,	,	PUNCT
absel-2093	302	6	30:3	30:3	NUM
absel-2093	302	7	(	(	PUNCT
absel-2093	302	8	september	september	PROPN
absel-2093	302	9	)	)	PUNCT
absel-2093	302	10	,	,	PUNCT
absel-2093	302	11	589	589	NUM
absel-2093	302	12	-	-	SYM
absel-2093	302	13	596	596	NUM
absel-2093	302	14	.	.	PUNCT
absel-2093	303	1	williamson	williamson	PROPN
absel-2093	303	2	,	,	PUNCT
absel-2093	303	3	oliver	oliver	PROPN
absel-2093	303	4	(	(	PUNCT
absel-2093	303	5	1981	1981	NUM
absel-2093	303	6	)	)	PUNCT
absel-2093	303	7	the	the	DET
absel-2093	303	8	economics	economic	NOUN
absel-2093	303	9	of	of	ADP
absel-2093	303	10	organizations	organization	NOUN
absel-2093	303	11	:	:	PUNCT
absel-2093	303	12	the	the	DET
absel-2093	303	13	transaction	transaction	NOUN
absel-2093	303	14	cost	cost	NOUN
absel-2093	303	15	approach	approach	NOUN
absel-2093	303	16	.	.	PUNCT
absel-2093	304	1	american	american	ADJ
absel-2093	304	2	journal	journal	PROPN
absel-2093	304	3	of	of	ADP
absel-2093	304	4	sociology	sociology	NOUN
absel-2093	304	5	,	,	PUNCT
absel-2093	304	6	87:3	87:3	NUM
absel-2093	304	7	(	(	PUNCT
absel-2093	304	8	november	november	PROPN
absel-2093	304	9	)	)	PUNCT
absel-2093	304	10	,	,	PUNCT
absel-2093	304	11	548	548	NUM
absel-2093	304	12	-	-	SYM
absel-2093	304	13	577	577	NUM
absel-2093	304	14	.	.	PUNCT
absel-2093	305	1	williamson	williamson	PROPN
absel-2093	305	2	,	,	PUNCT
absel-2093	305	3	oliver	oliver	PROPN
absel-2093	305	4	e.	e.	PROPN
absel-2093	305	5	(	(	PUNCT
absel-2093	305	6	1983	1983	NUM
absel-2093	305	7	)	)	PUNCT
absel-2093	305	8	.	.	PUNCT
absel-2093	306	1	credible	credible	ADJ
absel-2093	306	2	commitments	commitment	NOUN
absel-2093	306	3	:	:	PUNCT
absel-2093	306	4	using	use	VERB
absel-2093	306	5	hostages	hostage	NOUN
absel-2093	306	6	to	to	PART
absel-2093	306	7	support	support	VERB
absel-2093	306	8	exchanges	exchange	NOUN
absel-2093	306	9	.	.	PUNCT
absel-2093	307	1	american	american	PROPN
absel-2093	307	2	economic	economic	PROPN
absel-2093	307	3	review	review	PROPN
absel-2093	307	4	,	,	PUNCT
absel-2093	307	5	73:4	73:4	NUM
absel-2093	307	6	(	(	PUNCT
absel-2093	307	7	september	september	PROPN
absel-2093	307	8	)	)	PUNCT
absel-2093	307	9	,	,	PUNCT
absel-2093	307	10	519	519	NUM
absel-2093	307	11	-	-	SYM
absel-2093	307	12	538	538	NUM
absel-2093	307	13	.	.	PUNCT
absel-2093	308	1	williamson	williamson	PROPN
absel-2093	308	2	oliver	oliver	PROPN
absel-2093	308	3	e.	e.	PROPN
absel-2093	308	4	(	(	PUNCT
absel-2093	308	5	1991	1991	NUM
absel-2093	308	6	)	)	PUNCT
absel-2093	308	7	.	.	PUNCT
absel-2093	309	1	comparative	comparative	ADJ
absel-2093	309	2	economic	economic	ADJ
absel-2093	309	3	organization	organization	NOUN
absel-2093	309	4	:	:	PUNCT
absel-2093	309	5	the	the	DET
absel-2093	309	6	analysis	analysis	NOUN
absel-2093	309	7	of	of	ADP
absel-2093	309	8	discrete	discrete	ADJ
absel-2093	309	9	structural	structural	ADJ
absel-2093	309	10	alternatives	alternative	NOUN
absel-2093	309	11	.	.	PUNCT
absel-2093	310	1	administrative	administrative	ADJ
absel-2093	310	2	science	science	PROPN
absel-2093	310	3	quarterly	quarterly	ADV
absel-2093	310	4	,	,	PUNCT
absel-2093	310	5	36:2	36:2	NUM
absel-2093	310	6	(	(	PUNCT
absel-2093	310	7	june	june	PROPN
absel-2093	310	8	)	)	PUNCT
absel-2093	310	9	,	,	PUNCT
absel-2093	310	10	269	269	NUM
absel-2093	310	11	-	-	SYM
absel-2093	310	12	2976	2976	NUM
absel-2093	310	13	.	.	PUNCT