id	sid	tid	token	lemma	pos
absel-3012	1	1	the	the	DET
absel-3012	1	2	game	game	NOUN
absel-3012	1	3	of	of	ADP
absel-3012	1	4	brand	brand	NOUN
absel-3012	1	5	management	management	NOUN
absel-3012	1	6	:	:	PUNCT
absel-3012	1	7	a	a	DET
absel-3012	1	8	classroom	classroom	NOUN
absel-3012	1	9	game	game	NOUN
absel-3012	1	10	of	of	ADP
absel-3012	1	11	competition	competition	NOUN
absel-3012	1	12	simulating	simulate	VERB
absel-3012	1	13	brand	brand	NOUN
absel-3012	1	14	portfolio	portfolio	NOUN
absel-3012	1	15	development	development	NOUN
absel-3012	1	16	across	across	ADP
absel-3012	1	17	the	the	DET
absel-3012	1	18	consumer	consumer	NOUN
absel-3012	1	19	funnel	funnel	NOUN
absel-3012	1	20	page	page	NOUN
absel-3012	1	21	17	17	NUM
absel-3012	1	22	developments	development	NOUN
absel-3012	1	23	in	in	ADP
absel-3012	1	24	business	business	NOUN
absel-3012	1	25	simulation	simulation	NOUN
absel-3012	1	26	and	and	CCONJ
absel-3012	1	27	experiential	experiential	ADJ
absel-3012	1	28	learning	learning	NOUN
absel-3012	1	29	,	,	PUNCT
absel-3012	1	30	volume	volume	NOUN
absel-3012	1	31	43	43	NUM
absel-3012	1	32	,	,	PUNCT
absel-3012	1	33	2016	2016	NUM
absel-3012	1	34	abstract	abstract	ADV
absel-3012	1	35	this	this	DET
absel-3012	1	36	article	article	NOUN
absel-3012	1	37	introduces	introduce	VERB
absel-3012	1	38	a	a	DET
absel-3012	1	39	game	game	NOUN
absel-3012	1	40	for	for	ADP
absel-3012	1	41	classroom	classroom	NOUN
absel-3012	1	42	use	use	NOUN
absel-3012	1	43	based	base	VERB
absel-3012	1	44	on	on	ADP
absel-3012	1	45	a	a	DET
absel-3012	1	46	simplified	simplified	ADJ
absel-3012	1	47	model	model	NOUN
absel-3012	1	48	brand	brand	NOUN
absel-3012	1	49	management	management	NOUN
absel-3012	1	50	,	,	PUNCT
absel-3012	1	51	the	the	DET
absel-3012	1	52	markets	market	NOUN
absel-3012	1	53	consists	consist	VERB
absel-3012	1	54	of	of	ADP
absel-3012	1	55	five	five	NUM
absel-3012	1	56	different	different	ADJ
absel-3012	1	57	segments	segment	NOUN
absel-3012	1	58	,	,	PUNCT
absel-3012	1	59	and	and	CCONJ
absel-3012	1	60	the	the	DET
absel-3012	1	61	brands	brand	NOUN
absel-3012	1	62	are	be	AUX
absel-3012	1	63	developed	develop	VERB
absel-3012	1	64	through	through	ADP
absel-3012	1	65	many	many	ADJ
absel-3012	1	66	types	type	NOUN
absel-3012	1	67	of	of	ADP
absel-3012	1	68	promotion	promotion	NOUN
absel-3012	1	69	actions	action	NOUN
absel-3012	1	70	along	along	ADP
absel-3012	1	71	a	a	DET
absel-3012	1	72	consumer	consumer	NOUN
absel-3012	1	73	funnel	funnel	NOUN
absel-3012	1	74	.	.	PUNCT
absel-3012	2	1	it	it	PRON
absel-3012	2	2	was	be	AUX
absel-3012	2	3	designed	design	VERB
absel-3012	2	4	for	for	ADP
absel-3012	2	5	a	a	DET
absel-3012	2	6	three	three	NUM
absel-3012	2	7	-	-	PUNCT
absel-3012	2	8	hour	hour	NOUN
absel-3012	2	9	session	session	NOUN
absel-3012	2	10	,	,	PUNCT
absel-3012	2	11	in	in	ADP
absel-3012	2	12	a	a	DET
absel-3012	2	13	classroom	classroom	NOUN
absel-3012	2	14	,	,	PUNCT
absel-3012	2	15	with	with	ADP
absel-3012	2	16	up	up	ADP
absel-3012	2	17	to	to	PART
absel-3012	2	18	thirty	thirty	NUM
absel-3012	2	19	participants	participant	NOUN
absel-3012	2	20	,	,	PUNCT
absel-3012	2	21	but	but	CCONJ
absel-3012	2	22	preferably	preferably	ADV
absel-3012	2	23	with	with	ADP
absel-3012	2	24	around	around	ADP
absel-3012	2	25	sixteen	sixteen	NUM
absel-3012	2	26	participants	participant	NOUN
absel-3012	2	27	.	.	PUNCT
absel-3012	3	1	the	the	DET
absel-3012	3	2	model	model	NOUN
absel-3012	3	3	simulates	simulate	VERB
absel-3012	3	4	the	the	DET
absel-3012	3	5	difficulty	difficulty	NOUN
absel-3012	3	6	of	of	ADP
absel-3012	3	7	developing	develop	VERB
absel-3012	3	8	all	all	DET
absel-3012	3	9	brands	brand	NOUN
absel-3012	3	10	together	together	ADV
absel-3012	3	11	,	,	PUNCT
absel-3012	3	12	and	and	CCONJ
absel-3012	3	13	therefore	therefore	ADV
absel-3012	3	14	the	the	DET
absel-3012	3	15	students	student	NOUN
absel-3012	3	16	must	must	AUX
absel-3012	3	17	make	make	VERB
absel-3012	3	18	choices	choice	NOUN
absel-3012	3	19	.	.	PUNCT
absel-3012	4	1	it	it	PRON
absel-3012	4	2	highlights	highlight	VERB
absel-3012	4	3	the	the	DET
absel-3012	4	4	importance	importance	NOUN
absel-3012	4	5	of	of	ADP
absel-3012	4	6	different	different	ADJ
absel-3012	4	7	promotion	promotion	NOUN
absel-3012	4	8	actions	action	NOUN
absel-3012	4	9	as	as	SCONJ
absel-3012	4	10	the	the	DET
absel-3012	4	11	brand	brand	NOUN
absel-3012	4	12	develops	develop	VERB
absel-3012	4	13	in	in	ADP
absel-3012	4	14	the	the	DET
absel-3012	4	15	market	market	NOUN
absel-3012	4	16	,	,	PUNCT
absel-3012	4	17	as	as	ADV
absel-3012	4	18	well	well	ADV
absel-3012	4	19	as	as	ADP
absel-3012	4	20	positioning	positioning	NOUN
absel-3012	4	21	and	and	CCONJ
absel-3012	4	22	segmentation	segmentation	NOUN
absel-3012	4	23	.	.	PUNCT
absel-3012	5	1	the	the	DET
absel-3012	5	2	model	model	NOUN
absel-3012	5	3	is	be	AUX
absel-3012	5	4	simple	simple	ADJ
absel-3012	5	5	to	to	PART
absel-3012	5	6	give	give	VERB
absel-3012	5	7	the	the	DET
absel-3012	5	8	students	student	NOUN
absel-3012	5	9	a	a	DET
absel-3012	5	10	better	well	ADJ
absel-3012	5	11	view	view	NOUN
absel-3012	5	12	of	of	ADP
absel-3012	5	13	the	the	DET
absel-3012	5	14	possibilities	possibility	NOUN
absel-3012	5	15	,	,	PUNCT
absel-3012	5	16	and	and	CCONJ
absel-3012	5	17	yet	yet	ADV
absel-3012	5	18	the	the	DET
absel-3012	5	19	possible	possible	ADJ
absel-3012	5	20	combinations	combination	NOUN
absel-3012	5	21	and	and	CCONJ
absel-3012	5	22	adaptations	adaptation	NOUN
absel-3012	5	23	are	be	AUX
absel-3012	5	24	so	so	ADV
absel-3012	5	25	many	many	ADJ
absel-3012	5	26	,	,	PUNCT
absel-3012	5	27	that	that	SCONJ
absel-3012	5	28	no	no	DET
absel-3012	5	29	two	two	NUM
absel-3012	5	30	games	game	NOUN
absel-3012	5	31	will	will	AUX
absel-3012	5	32	be	be	AUX
absel-3012	5	33	the	the	DET
absel-3012	5	34	same	same	ADJ
absel-3012	5	35	.	.	PUNCT
absel-3012	6	1	introduction	introduction	NOUN
absel-3012	6	2	this	this	DET
absel-3012	6	3	article	article	NOUN
absel-3012	6	4	introduces	introduce	VERB
absel-3012	6	5	a	a	DET
absel-3012	6	6	game	game	NOUN
absel-3012	6	7	for	for	ADP
absel-3012	6	8	classroom	classroom	NOUN
absel-3012	6	9	use	use	NOUN
absel-3012	6	10	based	base	VERB
absel-3012	6	11	on	on	ADP
absel-3012	6	12	a	a	DET
absel-3012	6	13	simplified	simplified	ADJ
absel-3012	6	14	model	model	NOUN
absel-3012	6	15	of	of	ADP
absel-3012	6	16	brand	brand	NOUN
absel-3012	6	17	management	management	NOUN
absel-3012	6	18	using	use	VERB
absel-3012	6	19	concepts	concept	NOUN
absel-3012	6	20	of	of	ADP
absel-3012	6	21	consumer	consumer	NOUN
absel-3012	6	22	funnel	funnel	NOUN
absel-3012	6	23	,	,	PUNCT
absel-3012	6	24	segmentation	segmentation	NOUN
absel-3012	6	25	and	and	CCONJ
absel-3012	6	26	promotion	promotion	NOUN
absel-3012	6	27	.	.	PUNCT
absel-3012	7	1	the	the	DET
absel-3012	7	2	game	game	NOUN
absel-3012	7	3	is	be	AUX
absel-3012	7	4	a	a	DET
absel-3012	7	5	translation	translation	NOUN
absel-3012	7	6	with	with	ADP
absel-3012	7	7	minor	minor	ADJ
absel-3012	7	8	improvements	improvement	NOUN
absel-3012	7	9	of	of	ADP
absel-3012	7	10	the	the	DET
absel-3012	7	11	brand	brand	NOUN
absel-3012	7	12	game	game	NOUN
absel-3012	7	13	published	publish	VERB
absel-3012	7	14	in	in	ADP
absel-3012	7	15	alves	alves	PROPN
absel-3012	7	16	(	(	PUNCT
absel-3012	7	17	2015	2015	NUM
absel-3012	7	18	)	)	PUNCT
absel-3012	7	19	,	,	PUNCT
absel-3012	7	20	which	which	PRON
absel-3012	7	21	is	be	AUX
absel-3012	7	22	a	a	DET
absel-3012	7	23	major	major	ADJ
absel-3012	7	24	improvement	improvement	NOUN
absel-3012	7	25	over	over	ADP
absel-3012	7	26	a	a	DET
absel-3012	7	27	brand	brand	NOUN
absel-3012	7	28	game	game	NOUN
absel-3012	7	29	of	of	ADP
absel-3012	7	30	alves	alves	PROPN
absel-3012	7	31	(	(	PUNCT
absel-3012	7	32	2001	2001	NUM
absel-3012	7	33	)	)	PUNCT
absel-3012	7	34	.	.	PUNCT
absel-3012	8	1	the	the	DET
absel-3012	8	2	original	original	ADJ
absel-3012	8	3	game	game	NOUN
absel-3012	8	4	was	be	AUX
absel-3012	8	5	published	publish	VERB
absel-3012	8	6	only	only	ADV
absel-3012	8	7	in	in	ADP
absel-3012	8	8	portuguese	portuguese	ADJ
absel-3012	8	9	language	language	NOUN
absel-3012	8	10	.	.	PUNCT
absel-3012	9	1	the	the	DET
absel-3012	9	2	game	game	NOUN
absel-3012	9	3	has	have	AUX
absel-3012	9	4	been	be	AUX
absel-3012	9	5	applied	apply	VERB
absel-3012	9	6	successfully	successfully	ADV
absel-3012	9	7	many	many	ADJ
absel-3012	9	8	times	time	NOUN
absel-3012	9	9	in	in	ADP
absel-3012	9	10	executive	executive	ADJ
absel-3012	9	11	education	education	NOUN
absel-3012	9	12	courses	course	NOUN
absel-3012	9	13	over	over	ADP
absel-3012	9	14	the	the	DET
absel-3012	9	15	last	last	ADJ
absel-3012	9	16	years	year	NOUN
absel-3012	9	17	.	.	PUNCT
absel-3012	10	1	the	the	DET
absel-3012	10	2	basic	basic	ADJ
absel-3012	10	3	model	model	NOUN
absel-3012	10	4	is	be	AUX
absel-3012	10	5	that	that	SCONJ
absel-3012	10	6	each	each	DET
absel-3012	10	7	segment	segment	NOUN
absel-3012	10	8	is	be	AUX
absel-3012	10	9	represented	represent	VERB
absel-3012	10	10	by	by	ADP
absel-3012	10	11	a	a	DET
absel-3012	10	12	track	track	NOUN
absel-3012	10	13	in	in	ADP
absel-3012	10	14	which	which	PRON
absel-3012	10	15	a	a	DET
absel-3012	10	16	brand	brand	NOUN
absel-3012	10	17	gets	get	AUX
absel-3012	10	18	developed	develop	VERB
absel-3012	10	19	.	.	PUNCT
absel-3012	11	1	this	this	DET
absel-3012	11	2	track	track	NOUN
absel-3012	11	3	is	be	AUX
absel-3012	11	4	a	a	DET
absel-3012	11	5	simulation	simulation	NOUN
absel-3012	11	6	of	of	ADP
absel-3012	11	7	the	the	DET
absel-3012	11	8	consumer	consumer	NOUN
absel-3012	11	9	funnel	funnel	NOUN
absel-3012	11	10	.	.	PUNCT
absel-3012	12	1	to	to	PART
absel-3012	12	2	advance	advance	VERB
absel-3012	12	3	in	in	ADP
absel-3012	12	4	this	this	DET
absel-3012	12	5	track	track	NOUN
absel-3012	12	6	the	the	DET
absel-3012	12	7	player	player	NOUN
absel-3012	12	8	has	have	VERB
absel-3012	12	9	to	to	PART
absel-3012	12	10	choose	choose	VERB
absel-3012	12	11	among	among	ADP
absel-3012	12	12	a	a	DET
absel-3012	12	13	few	few	ADJ
absel-3012	12	14	different	different	ADJ
absel-3012	12	15	promotion	promotion	NOUN
absel-3012	12	16	options	option	NOUN
absel-3012	12	17	that	that	PRON
absel-3012	12	18	have	have	VERB
absel-3012	12	19	different	different	ADJ
absel-3012	12	20	prices	price	NOUN
absel-3012	12	21	and	and	CCONJ
absel-3012	12	22	probabilities	probability	NOUN
absel-3012	12	23	of	of	ADP
absel-3012	12	24	success	success	NOUN
absel-3012	12	25	.	.	PUNCT
absel-3012	13	1	the	the	DET
absel-3012	13	2	top	top	ADJ
absel-3012	13	3	layers	layer	NOUN
absel-3012	13	4	of	of	ADP
absel-3012	13	5	the	the	DET
absel-3012	13	6	funnel	funnel	NOUN
absel-3012	13	7	(	(	PUNCT
absel-3012	13	8	regular	regular	ADJ
absel-3012	13	9	and	and	CCONJ
absel-3012	13	10	loyal	loyal	ADJ
absel-3012	13	11	)	)	PUNCT
absel-3012	13	12	have	have	VERB
absel-3012	13	13	a	a	DET
absel-3012	13	14	check	check	NOUN
absel-3012	13	15	to	to	PART
absel-3012	13	16	maintain	maintain	VERB
absel-3012	13	17	the	the	DET
absel-3012	13	18	position	position	NOUN
absel-3012	13	19	,	,	PUNCT
absel-3012	13	20	simulating	simulate	VERB
absel-3012	13	21	the	the	DET
absel-3012	13	22	difficulty	difficulty	NOUN
absel-3012	13	23	of	of	ADP
absel-3012	13	24	sustaining	sustain	VERB
absel-3012	13	25	such	such	ADJ
absel-3012	13	26	positions	position	NOUN
absel-3012	13	27	.	.	PUNCT
absel-3012	14	1	the	the	DET
absel-3012	14	2	game	game	NOUN
absel-3012	14	3	rules	rule	NOUN
absel-3012	14	4	section	section	NOUN
absel-3012	14	5	was	be	AUX
absel-3012	14	6	written	write	VERB
absel-3012	14	7	as	as	ADP
absel-3012	14	8	an	an	DET
absel-3012	14	9	appendix	appendix	NOUN
absel-3012	14	10	so	so	SCONJ
absel-3012	14	11	that	that	SCONJ
absel-3012	14	12	it	it	PRON
absel-3012	14	13	can	can	AUX
absel-3012	14	14	be	be	AUX
absel-3012	14	15	printed	print	VERB
absel-3012	14	16	separately	separately	ADV
absel-3012	14	17	for	for	ADP
absel-3012	14	18	the	the	DET
absel-3012	14	19	participants	participant	NOUN
absel-3012	14	20	.	.	PUNCT
absel-3012	15	1	design	design	NOUN
absel-3012	15	2	goals	goal	NOUN
absel-3012	15	3	the	the	DET
absel-3012	15	4	main	main	ADJ
absel-3012	15	5	goal	goal	NOUN
absel-3012	15	6	of	of	ADP
absel-3012	15	7	the	the	DET
absel-3012	15	8	game	game	NOUN
absel-3012	15	9	is	be	AUX
absel-3012	15	10	to	to	PART
absel-3012	15	11	be	be	AUX
absel-3012	15	12	applicable	applicable	ADJ
absel-3012	15	13	in	in	ADP
absel-3012	15	14	a	a	DET
absel-3012	15	15	classroom	classroom	NOUN
absel-3012	15	16	with	with	ADP
absel-3012	15	17	minimal	minimal	ADJ
absel-3012	15	18	infrastructure	infrastructure	NOUN
absel-3012	15	19	,	,	PUNCT
absel-3012	15	20	and	and	CCONJ
absel-3012	15	21	therefore	therefore	ADV
absel-3012	15	22	it	it	PRON
absel-3012	15	23	retains	retain	VERB
absel-3012	15	24	the	the	DET
absel-3012	15	25	traditional	traditional	ADJ
absel-3012	15	26	pen	pen	NOUN
absel-3012	15	27	and	and	CCONJ
absel-3012	15	28	paper	paper	NOUN
absel-3012	15	29	logic	logic	NOUN
absel-3012	15	30	,	,	PUNCT
absel-3012	15	31	however	however	ADV
absel-3012	15	32	today	today	NOUN
absel-3012	15	33	we	we	PRON
absel-3012	15	34	have	have	VERB
absel-3012	15	35	a	a	DET
absel-3012	15	36	more	more	ADV
absel-3012	15	37	easy	easy	ADJ
absel-3012	15	38	access	access	NOUN
absel-3012	15	39	to	to	ADP
absel-3012	15	40	spreadsheets	spreadsheet	NOUN
absel-3012	15	41	and	and	CCONJ
absel-3012	15	42	projectors	projector	NOUN
absel-3012	15	43	,	,	PUNCT
absel-3012	15	44	so	so	SCONJ
absel-3012	15	45	that	that	SCONJ
absel-3012	15	46	,	,	PUNCT
absel-3012	15	47	not	not	PART
absel-3012	15	48	necessarily	necessarily	ADV
absel-3012	15	49	,	,	PUNCT
absel-3012	15	50	the	the	DET
absel-3012	15	51	main	main	ADJ
absel-3012	15	52	game	game	NOUN
absel-3012	15	53	data	datum	NOUN
absel-3012	15	54	has	have	VERB
absel-3012	15	55	to	to	PART
absel-3012	15	56	be	be	AUX
absel-3012	15	57	drawn	draw	VERB
absel-3012	15	58	in	in	ADP
absel-3012	15	59	a	a	DET
absel-3012	15	60	blackboard	blackboard	NOUN
absel-3012	15	61	.	.	PUNCT
absel-3012	16	1	the	the	DET
absel-3012	16	2	secondary	secondary	ADJ
absel-3012	16	3	goal	goal	NOUN
absel-3012	16	4	is	be	AUX
absel-3012	16	5	that	that	SCONJ
absel-3012	16	6	it	it	PRON
absel-3012	16	7	will	will	AUX
absel-3012	16	8	be	be	AUX
absel-3012	16	9	a	a	DET
absel-3012	16	10	competitive	competitive	ADJ
absel-3012	16	11	game	game	NOUN
absel-3012	16	12	to	to	PART
absel-3012	16	13	develop	develop	VERB
absel-3012	16	14	the	the	DET
absel-3012	16	15	concepts	concept	NOUN
absel-3012	16	16	of	of	ADP
absel-3012	16	17	positioning	positioning	NOUN
absel-3012	16	18	,	,	PUNCT
absel-3012	16	19	segmentation	segmentation	NOUN
absel-3012	16	20	,	,	PUNCT
absel-3012	16	21	promotion	promotion	NOUN
absel-3012	16	22	and	and	CCONJ
absel-3012	16	23	consumer	consumer	NOUN
absel-3012	16	24	funnel	funnel	NOUN
absel-3012	16	25	.	.	PUNCT
absel-3012	17	1	the	the	DET
absel-3012	17	2	tertiary	tertiary	ADJ
absel-3012	17	3	goal	goal	NOUN
absel-3012	17	4	is	be	AUX
absel-3012	17	5	that	that	SCONJ
absel-3012	17	6	it	it	PRON
absel-3012	17	7	can	can	AUX
absel-3012	17	8	be	be	AUX
absel-3012	17	9	used	use	VERB
absel-3012	17	10	in	in	ADP
absel-3012	17	11	a	a	DET
absel-3012	17	12	three	three	NUM
absel-3012	17	13	hour	hour	NOUN
absel-3012	17	14	session	session	NOUN
absel-3012	17	15	with	with	ADP
absel-3012	17	16	a	a	DET
absel-3012	17	17	thirty	thirty	NUM
absel-3012	17	18	minutes	minute	NOUN
absel-3012	17	19	explanation	explanation	NOUN
absel-3012	17	20	and	and	CCONJ
absel-3012	17	21	a	a	DET
absel-3012	17	22	thirty	thirty	NUM
absel-3012	17	23	minutes	minute	NOUN
absel-3012	17	24	debriefing	debriefing	NOUN
absel-3012	17	25	and	and	CCONJ
absel-3012	17	26	two	two	NUM
absel-3012	17	27	hours	hour	NOUN
absel-3012	17	28	of	of	ADP
absel-3012	17	29	gaming	game	VERB
absel-3012	17	30	itself	itself	PRON
absel-3012	17	31	.	.	PUNCT
absel-3012	18	1	this	this	PRON
absel-3012	18	2	allows	allow	VERB
absel-3012	18	3	it	it	PRON
absel-3012	18	4	to	to	PART
absel-3012	18	5	be	be	AUX
absel-3012	18	6	applicable	applicable	ADJ
absel-3012	18	7	to	to	ADP
absel-3012	18	8	executive	executive	ADJ
absel-3012	18	9	education	education	NOUN
absel-3012	18	10	,	,	PUNCT
absel-3012	18	11	mba	mba	PROPN
absel-3012	18	12	,	,	PUNCT
absel-3012	18	13	emba	emba	PROPN
absel-3012	18	14	,	,	PUNCT
absel-3012	18	15	graduate	graduate	NOUN
absel-3012	18	16	,	,	PUNCT
absel-3012	18	17	and	and	CCONJ
absel-3012	18	18	under	under	NOUN
absel-3012	18	19	-	-	PUNCT
absel-3012	18	20	graduation	graduation	NOUN
absel-3012	18	21	courses	course	NOUN
absel-3012	18	22	.	.	PUNCT
absel-3012	19	1	the	the	DET
absel-3012	19	2	quaternary	quaternary	ADJ
absel-3012	19	3	goal	goal	NOUN
absel-3012	19	4	is	be	AUX
absel-3012	19	5	that	that	SCONJ
absel-3012	19	6	it	it	PRON
absel-3012	19	7	has	have	VERB
absel-3012	19	8	to	to	PART
absel-3012	19	9	be	be	AUX
absel-3012	19	10	fun	fun	ADJ
absel-3012	19	11	and	and	CCONJ
absel-3012	19	12	engaging	engaging	ADJ
absel-3012	19	13	,	,	PUNCT
absel-3012	19	14	while	while	SCONJ
absel-3012	19	15	retaining	retain	VERB
absel-3012	19	16	a	a	DET
absel-3012	19	17	reasonable	reasonable	ADJ
absel-3012	19	18	connection	connection	NOUN
absel-3012	19	19	with	with	ADP
absel-3012	19	20	the	the	DET
absel-3012	19	21	real	real	ADJ
absel-3012	19	22	world	world	NOUN
absel-3012	19	23	,	,	PUNCT
absel-3012	19	24	so	so	CCONJ
absel-3012	19	25	the	the	DET
absel-3012	19	26	promotion	promotion	NOUN
absel-3012	19	27	actions	action	NOUN
absel-3012	19	28	,	,	PUNCT
absel-3012	19	29	segments	segment	NOUN
absel-3012	19	30	,	,	PUNCT
absel-3012	19	31	and	and	CCONJ
absel-3012	19	32	stages	stage	NOUN
absel-3012	19	33	of	of	ADP
absel-3012	19	34	the	the	DET
absel-3012	19	35	consumer	consumer	NOUN
absel-3012	19	36	funnel	funnel	NOUN
absel-3012	19	37	are	be	AUX
absel-3012	19	38	real	real	ADJ
absel-3012	19	39	,	,	PUNCT
absel-3012	19	40	the	the	DET
absel-3012	19	41	formulas	formula	NOUN
absel-3012	19	42	are	be	AUX
absel-3012	19	43	realistic	realistic	ADJ
absel-3012	19	44	.	.	PUNCT
absel-3012	20	1	the	the	DET
absel-3012	20	2	model	model	NOUN
absel-3012	20	3	is	be	AUX
absel-3012	20	4	simple	simple	ADJ
absel-3012	20	5	and	and	CCONJ
absel-3012	20	6	explicit	explicit	ADJ
absel-3012	20	7	but	but	CCONJ
absel-3012	20	8	close	close	ADJ
absel-3012	20	9	to	to	ADP
absel-3012	20	10	reality	reality	NOUN
absel-3012	20	11	.	.	PUNCT
absel-3012	21	1	dice	dice	NOUN
absel-3012	21	2	are	be	AUX
absel-3012	21	3	used	use	VERB
absel-3012	21	4	to	to	PART
absel-3012	21	5	represent	represent	VERB
absel-3012	21	6	lifelike	lifelike	ADJ
absel-3012	21	7	events	event	NOUN
absel-3012	21	8	like	like	ADP
absel-3012	21	9	the	the	DET
absel-3012	21	10	success	success	NOUN
absel-3012	21	11	or	or	CCONJ
absel-3012	21	12	failure	failure	NOUN
absel-3012	21	13	of	of	ADP
absel-3012	21	14	promotion	promotion	NOUN
absel-3012	21	15	actions	action	NOUN
absel-3012	21	16	.	.	PUNCT
absel-3012	22	1	usage	usage	NOUN
absel-3012	22	2	methodology	methodology	NOUN
absel-3012	22	3	this	this	DET
absel-3012	22	4	game	game	NOUN
absel-3012	22	5	was	be	AUX
absel-3012	22	6	designed	design	VERB
absel-3012	22	7	for	for	ADP
absel-3012	22	8	use	use	NOUN
absel-3012	22	9	in	in	ADP
absel-3012	22	10	a	a	DET
absel-3012	22	11	three	three	NUM
absel-3012	22	12	-	-	PUNCT
absel-3012	22	13	hour	hour	NOUN
absel-3012	22	14	session	session	NOUN
absel-3012	22	15	,	,	PUNCT
absel-3012	22	16	in	in	ADP
absel-3012	22	17	a	a	DET
absel-3012	22	18	classroom	classroom	NOUN
absel-3012	22	19	,	,	PUNCT
absel-3012	22	20	with	with	ADP
absel-3012	22	21	up	up	ADP
absel-3012	22	22	to	to	PART
absel-3012	22	23	thirty	thirty	NUM
absel-3012	22	24	participants	participant	NOUN
absel-3012	22	25	,	,	PUNCT
absel-3012	22	26	but	but	CCONJ
absel-3012	22	27	preferably	preferably	ADV
absel-3012	22	28	with	with	ADP
absel-3012	22	29	around	around	ADP
absel-3012	22	30	sixteen	sixteen	NUM
absel-3012	22	31	participants	participant	NOUN
absel-3012	22	32	.	.	PUNCT
absel-3012	23	1	the	the	DET
absel-3012	23	2	only	only	ADJ
absel-3012	23	3	materials	material	NOUN
absel-3012	23	4	needed	need	VERB
absel-3012	23	5	are	be	AUX
absel-3012	23	6	printed	print	VERB
absel-3012	23	7	copies	copy	NOUN
absel-3012	23	8	of	of	ADP
absel-3012	23	9	the	the	DET
absel-3012	23	10	rules	rule	NOUN
absel-3012	23	11	,	,	PUNCT
absel-3012	23	12	a	a	DET
absel-3012	23	13	blackboard	blackboard	NOUN
absel-3012	23	14	,	,	PUNCT
absel-3012	23	15	and	and	CCONJ
absel-3012	23	16	at	at	ADV
absel-3012	23	17	least	least	ADV
absel-3012	23	18	one	one	NUM
absel-3012	23	19	ten	ten	NUM
absel-3012	23	20	-	-	PUNCT
absel-3012	23	21	sided	sided	ADJ
absel-3012	23	22	die	die	NOUN
absel-3012	23	23	,	,	PUNCT
absel-3012	23	24	but	but	CCONJ
absel-3012	23	25	preferably	preferably	ADV
absel-3012	23	26	more	more	ADJ
absel-3012	23	27	dice	dice	NOUN
absel-3012	23	28	.	.	PUNCT
absel-3012	24	1	this	this	PRON
absel-3012	24	2	makes	make	VERB
absel-3012	24	3	it	it	PRON
absel-3012	24	4	a	a	DET
absel-3012	24	5	low	low	ADJ
absel-3012	24	6	cost	cost	NOUN
absel-3012	24	7	application	application	NOUN
absel-3012	24	8	for	for	ADP
absel-3012	24	9	any	any	DET
absel-3012	24	10	situation	situation	NOUN
absel-3012	24	11	.	.	PUNCT
absel-3012	25	1	however	however	ADV
absel-3012	25	2	if	if	SCONJ
absel-3012	25	3	a	a	DET
absel-3012	25	4	projector	projector	NOUN
absel-3012	25	5	and	and	CCONJ
absel-3012	25	6	a	a	DET
absel-3012	25	7	spreadsheet	spreadsheet	NOUN
absel-3012	25	8	are	be	AUX
absel-3012	25	9	available	available	ADJ
absel-3012	25	10	it	it	PRON
absel-3012	25	11	will	will	AUX
absel-3012	25	12	be	be	AUX
absel-3012	25	13	much	much	ADV
absel-3012	25	14	easier	easy	ADJ
absel-3012	25	15	to	to	PART
absel-3012	25	16	use	use	VERB
absel-3012	25	17	.	.	PUNCT
absel-3012	26	1	the	the	DET
absel-3012	26	2	participants	participant	NOUN
absel-3012	26	3	should	should	AUX
absel-3012	26	4	preferably	preferably	ADV
absel-3012	26	5	have	have	AUX
absel-3012	26	6	received	receive	VERB
absel-3012	26	7	the	the	DET
absel-3012	26	8	rules	rule	NOUN
absel-3012	26	9	beforehand	beforehand	ADV
absel-3012	26	10	,	,	PUNCT
absel-3012	26	11	but	but	CCONJ
absel-3012	26	12	that	that	PRON
absel-3012	26	13	is	be	AUX
absel-3012	26	14	not	not	PART
absel-3012	26	15	entirely	entirely	ADV
absel-3012	26	16	necessary	necessary	ADJ
absel-3012	26	17	,	,	PUNCT
absel-3012	26	18	since	since	SCONJ
absel-3012	26	19	the	the	DET
absel-3012	26	20	rules	rule	NOUN
absel-3012	26	21	are	be	AUX
absel-3012	26	22	simple	simple	ADJ
absel-3012	26	23	and	and	CCONJ
absel-3012	26	24	can	can	AUX
absel-3012	26	25	be	be	AUX
absel-3012	26	26	learned	learn	VERB
absel-3012	26	27	while	while	SCONJ
absel-3012	26	28	playing	play	VERB
absel-3012	26	29	.	.	PUNCT
absel-3012	27	1	the	the	DET
absel-3012	27	2	facilitator	facilitator	NOUN
absel-3012	27	3	must	must	AUX
absel-3012	27	4	divide	divide	VERB
absel-3012	27	5	the	the	DET
absel-3012	27	6	participants	participant	NOUN
absel-3012	27	7	into	into	ADP
absel-3012	27	8	four	four	NUM
absel-3012	27	9	to	to	PART
absel-3012	27	10	six	six	NUM
absel-3012	27	11	groups	group	NOUN
absel-3012	27	12	,	,	PUNCT
absel-3012	27	13	ideally	ideally	ADV
absel-3012	27	14	four	four	NUM
absel-3012	27	15	groups	group	NOUN
absel-3012	27	16	.	.	PUNCT
absel-3012	28	1	each	each	DET
absel-3012	28	2	group	group	NOUN
absel-3012	28	3	can	can	AUX
absel-3012	28	4	have	have	VERB
absel-3012	28	5	from	from	ADP
absel-3012	28	6	two	two	NUM
absel-3012	28	7	to	to	PART
absel-3012	28	8	five	five	NUM
absel-3012	28	9	participants	participant	NOUN
absel-3012	28	10	,	,	PUNCT
absel-3012	28	11	ideally	ideally	ADV
absel-3012	28	12	four	four	NUM
absel-3012	28	13	participants	participant	NOUN
absel-3012	28	14	.	.	PUNCT
absel-3012	29	1	so	so	ADV
absel-3012	29	2	the	the	DET
absel-3012	29	3	number	number	NOUN
absel-3012	29	4	of	of	ADP
absel-3012	29	5	participants	participant	NOUN
absel-3012	29	6	can	can	AUX
absel-3012	29	7	range	range	VERB
absel-3012	29	8	from	from	ADP
absel-3012	29	9	eight	eight	NUM
absel-3012	29	10	to	to	PART
absel-3012	29	11	thirty	thirty	NUM
absel-3012	29	12	,	,	PUNCT
absel-3012	29	13	but	but	CCONJ
absel-3012	29	14	with	with	ADP
absel-3012	29	15	an	an	DET
absel-3012	29	16	ideal	ideal	ADJ
absel-3012	29	17	number	number	NOUN
absel-3012	29	18	of	of	ADP
absel-3012	29	19	sixteen	sixteen	NUM
absel-3012	29	20	.	.	PUNCT
absel-3012	30	1	time	time	NOUN
absel-3012	30	2	usage	usage	NOUN
absel-3012	30	3	should	should	AUX
absel-3012	30	4	be	be	AUX
absel-3012	30	5	:	:	PUNCT
absel-3012	30	6	a	a	X
absel-3012	30	7	)	)	PUNCT
absel-3012	30	8	thirty	thirty	NUM
absel-3012	30	9	-	-	PUNCT
absel-3012	30	10	minutes	minute	NOUN
absel-3012	30	11	for	for	ADP
absel-3012	30	12	groups	group	NOUN
absel-3012	30	13	’	'	PUNCT
absel-3012	30	14	setup	setup	NOUN
absel-3012	30	15	and	and	CCONJ
absel-3012	30	16	game	game	NOUN
absel-3012	30	17	explanation	explanation	NOUN
absel-3012	30	18	.	.	PUNCT
absel-3012	31	1	b	b	X
absel-3012	31	2	)	)	PUNCT
absel-3012	31	3	thirty	thirty	NUM
absel-3012	31	4	to	to	PART
absel-3012	31	5	forty	forty	NUM
absel-3012	31	6	-	-	PUNCT
absel-3012	31	7	minutes	minute	NOUN
absel-3012	31	8	for	for	ADP
absel-3012	31	9	the	the	DET
absel-3012	31	10	first	first	ADJ
absel-3012	31	11	turn	turn	NOUN
absel-3012	31	12	.	.	PUNCT
absel-3012	32	1	c	c	X
absel-3012	32	2	)	)	PUNCT
absel-3012	32	3	twenty	twenty	NUM
absel-3012	32	4	to	to	PART
absel-3012	32	5	thirty	thirty	NUM
absel-3012	32	6	-	-	PUNCT
absel-3012	32	7	minutes	minute	NOUN
absel-3012	32	8	for	for	ADP
absel-3012	32	9	subsequent	subsequent	ADJ
absel-3012	32	10	turns	turn	NOUN
absel-3012	32	11	.	.	PUNCT
absel-3012	33	1	d	d	X
absel-3012	33	2	)	)	PUNCT
absel-3012	33	3	thirty	thirty	NUM
absel-3012	33	4	to	to	PART
absel-3012	33	5	forty	forty	NUM
absel-3012	33	6	-	-	PUNCT
absel-3012	33	7	minutes	minute	NOUN
absel-3012	33	8	for	for	ADP
absel-3012	33	9	debriefing	debriefing	NOUN
absel-3012	33	10	.	.	PUNCT
absel-3012	34	1	the	the	DET
absel-3012	34	2	number	number	NOUN
absel-3012	34	3	of	of	ADP
absel-3012	34	4	turns	turn	NOUN
absel-3012	34	5	will	will	AUX
absel-3012	34	6	depend	depend	VERB
absel-3012	34	7	on	on	ADP
absel-3012	34	8	the	the	DET
absel-3012	34	9	speed	speed	NOUN
absel-3012	34	10	of	of	ADP
absel-3012	34	11	the	the	DET
absel-3012	34	12	groups	group	NOUN
absel-3012	34	13	for	for	ADP
absel-3012	34	14	decision	decision	NOUN
absel-3012	34	15	-	-	PUNCT
absel-3012	34	16	making	making	NOUN
absel-3012	34	17	,	,	PUNCT
absel-3012	34	18	but	but	CCONJ
absel-3012	34	19	at	at	ADV
absel-3012	34	20	least	least	ADJ
absel-3012	34	21	five	five	NUM
absel-3012	34	22	turns	turn	NOUN
absel-3012	34	23	should	should	AUX
absel-3012	34	24	be	be	AUX
absel-3012	34	25	taken	take	VERB
absel-3012	34	26	,	,	PUNCT
absel-3012	34	27	preferable	preferable	ADJ
absel-3012	34	28	six	six	NUM
absel-3012	34	29	turns	turn	NOUN
absel-3012	34	30	or	or	CCONJ
absel-3012	34	31	more	more	ADJ
absel-3012	34	32	.	.	PUNCT
absel-3012	35	1	the	the	DET
absel-3012	35	2	facilitator	facilitator	NOUN
absel-3012	35	3	should	should	AUX
absel-3012	35	4	answer	answer	VERB
absel-3012	35	5	all	all	DET
absel-3012	35	6	questions	question	NOUN
absel-3012	35	7	pertaining	pertain	VERB
absel-3012	35	8	to	to	ADP
absel-3012	35	9	the	the	DET
absel-3012	35	10	rules	rule	NOUN
absel-3012	35	11	of	of	ADP
absel-3012	35	12	the	the	DET
absel-3012	35	13	game	game	NOUN
absel-3012	35	14	to	to	ADP
absel-3012	35	15	the	the	DET
absel-3012	35	16	best	good	ADJ
absel-3012	35	17	of	of	ADP
absel-3012	35	18	his	his	PRON
absel-3012	35	19	or	or	CCONJ
absel-3012	35	20	her	her	PRON
absel-3012	35	21	ability	ability	NOUN
absel-3012	35	22	,	,	PUNCT
absel-3012	35	23	but	but	CCONJ
absel-3012	35	24	never	never	ADV
absel-3012	35	25	directly	directly	ADV
absel-3012	35	26	answer	answer	VERB
absel-3012	35	27	question	question	NOUN
absel-3012	35	28	about	about	ADP
absel-3012	35	29	which	which	DET
absel-3012	35	30	strategy	strategy	NOUN
absel-3012	35	31	to	to	PART
absel-3012	35	32	pursue	pursue	VERB
absel-3012	35	33	,	,	PUNCT
absel-3012	35	34	or	or	CCONJ
absel-3012	35	35	what	what	DET
absel-3012	35	36	decision	decision	NOUN
absel-3012	35	37	to	to	PART
absel-3012	35	38	make	make	VERB
absel-3012	35	39	.	.	PUNCT
absel-3012	36	1	if	if	SCONJ
absel-3012	36	2	a	a	DET
absel-3012	36	3	group	group	NOUN
absel-3012	36	4	is	be	AUX
absel-3012	36	5	stuck	stick	VERB
absel-3012	36	6	with	with	ADP
absel-3012	36	7	decision	decision	NOUN
absel-3012	36	8	paralysis	paralysis	NOUN
absel-3012	36	9	,	,	PUNCT
absel-3012	36	10	that	that	PRON
absel-3012	36	11	is	be	AUX
absel-3012	36	12	unable	unable	ADJ
absel-3012	36	13	to	to	PART
absel-3012	36	14	make	make	VERB
absel-3012	36	15	a	a	DET
absel-3012	36	16	decision	decision	NOUN
absel-3012	36	17	,	,	PUNCT
absel-3012	36	18	it	it	PRON
absel-3012	36	19	should	should	AUX
absel-3012	36	20	do	do	VERB
absel-3012	36	21	nothing	nothing	PRON
absel-3012	36	22	that	that	PRON
absel-3012	36	23	turn	turn	VERB
absel-3012	36	24	as	as	ADP
absel-3012	36	25	a	a	DET
absel-3012	36	26	penalty	penalty	NOUN
absel-3012	36	27	for	for	ADP
absel-3012	36	28	indecision	indecision	NOUN
absel-3012	36	29	.	.	PUNCT
absel-3012	37	1	some	some	DET
absel-3012	37	2	questions	question	NOUN
absel-3012	37	3	and	and	CCONJ
absel-3012	37	4	issues	issue	NOUN
absel-3012	37	5	selected	select	VERB
absel-3012	37	6	for	for	ADP
absel-3012	37	7	discussion	discussion	NOUN
absel-3012	37	8	in	in	ADP
absel-3012	37	9	the	the	DET
absel-3012	37	10	debriefing	debriefing	NOUN
absel-3012	37	11	can	can	AUX
absel-3012	37	12	be	be	AUX
absel-3012	37	13	advanced	advance	VERB
absel-3012	37	14	with	with	ADP
absel-3012	37	15	each	each	DET
absel-3012	37	16	group	group	NOUN
absel-3012	37	17	as	as	SCONJ
absel-3012	37	18	they	they	PRON
absel-3012	37	19	realize	realize	VERB
absel-3012	37	20	some	some	PRON
absel-3012	37	21	of	of	ADP
absel-3012	37	22	the	the	DET
absel-3012	37	23	points	point	NOUN
absel-3012	37	24	.	.	PUNCT
absel-3012	38	1	however	however	ADV
absel-3012	38	2	the	the	DET
absel-3012	38	3	game	game	NOUN
absel-3012	38	4	rules	rule	NOUN
absel-3012	38	5	purposely	purposely	ADV
absel-3012	38	6	miss	miss	VERB
absel-3012	38	7	the	the	DET
absel-3012	38	8	issue	issue	NOUN
absel-3012	38	9	as	as	SCONJ
absel-3012	38	10	which	which	PRON
absel-3012	38	11	is	be	AUX
absel-3012	38	12	the	the	DET
absel-3012	38	13	objective	objective	NOUN
absel-3012	38	14	of	of	ADP
absel-3012	38	15	the	the	DET
absel-3012	38	16	game	game	NOUN
absel-3012	38	17	,	,	PUNCT
absel-3012	38	18	and	and	CCONJ
absel-3012	38	19	who	who	PRON
absel-3012	38	20	wins	win	VERB
absel-3012	38	21	,	,	PUNCT
absel-3012	38	22	so	so	SCONJ
absel-3012	38	23	the	the	DET
absel-3012	38	24	game	game	NOUN
absel-3012	38	25	of	of	ADP
absel-3012	38	26	brand	brand	NOUN
absel-3012	38	27	management	management	NOUN
absel-3012	38	28	:	:	PUNCT
absel-3012	38	29	a	a	DET
absel-3012	38	30	classroom	classroom	NOUN
absel-3012	38	31	game	game	NOUN
absel-3012	38	32	of	of	ADP
absel-3012	38	33	competition	competition	NOUN
absel-3012	38	34	simulating	simulate	VERB
absel-3012	38	35	brand	brand	NOUN
absel-3012	38	36	portfolio	portfolio	NOUN
absel-3012	38	37	development	development	NOUN
absel-3012	38	38	across	across	ADP
absel-3012	38	39	the	the	DET
absel-3012	38	40	consumer	consumer	NOUN
absel-3012	38	41	funnel	funnel	NOUN
absel-3012	38	42	.	.	PUNCT
absel-3012	39	1	paulo	paulo	PROPN
absel-3012	39	2	vicente	vicente	PROPN
absel-3012	39	3	dos	do	VERB
absel-3012	39	4	santos	santos	PROPN
absel-3012	39	5	alves	alve	VERB
absel-3012	39	6	fundação	fundação	NOUN
absel-3012	39	7	dom	dom	NOUN
absel-3012	39	8	cabral	cabral	ADJ
absel-3012	39	9	-fdc	-fdc	PUNCT
absel-3012	39	10	paulo.alves@fdc.org.br	paulo.alves@fdc.org.br	NOUN
absel-3012	39	11	page	page	NOUN
absel-3012	39	12	18	18	NUM
absel-3012	39	13	developments	development	NOUN
absel-3012	39	14	in	in	ADP
absel-3012	39	15	business	business	NOUN
absel-3012	39	16	simulation	simulation	NOUN
absel-3012	39	17	and	and	CCONJ
absel-3012	39	18	experiential	experiential	ADJ
absel-3012	39	19	learning	learning	NOUN
absel-3012	39	20	,	,	PUNCT
absel-3012	39	21	volume	volume	NOUN
absel-3012	39	22	43	43	NUM
absel-3012	39	23	,	,	PUNCT
absel-3012	39	24	2016	2016	NUM
absel-3012	39	25	that	that	SCONJ
absel-3012	39	26	this	this	DET
absel-3012	39	27	discussion	discussion	NOUN
absel-3012	39	28	may	may	AUX
absel-3012	39	29	rise	rise	VERB
absel-3012	39	30	in	in	ADP
absel-3012	39	31	the	the	DET
absel-3012	39	32	debriefing	debriefing	NOUN
absel-3012	39	33	as	as	ADP
absel-3012	39	34	how	how	SCONJ
absel-3012	39	35	to	to	PART
absel-3012	39	36	evaluate	evaluate	VERB
absel-3012	39	37	a	a	DET
absel-3012	39	38	company	company	NOUN
absel-3012	39	39	,	,	PUNCT
absel-3012	39	40	its	its	PRON
absel-3012	39	41	assets	asset	NOUN
absel-3012	39	42	,	,	PUNCT
absel-3012	39	43	return	return	VERB
absel-3012	39	44	on	on	ADP
absel-3012	39	45	investment	investment	NOUN
absel-3012	39	46	,	,	PUNCT
absel-3012	39	47	sustainability	sustainability	NOUN
absel-3012	39	48	of	of	ADP
absel-3012	39	49	the	the	DET
absel-3012	39	50	profit	profit	NOUN
absel-3012	39	51	,	,	PUNCT
absel-3012	39	52	and	and	CCONJ
absel-3012	39	53	future	future	ADJ
absel-3012	39	54	cash	cash	NOUN
absel-3012	39	55	flow	flow	NOUN
absel-3012	39	56	.	.	PUNCT
absel-3012	40	1	so	so	ADV
absel-3012	40	2	the	the	DET
absel-3012	40	3	facilitator	facilitator	NOUN
absel-3012	40	4	must	must	AUX
absel-3012	40	5	avoid	avoid	VERB
absel-3012	40	6	a	a	DET
absel-3012	40	7	direct	direct	ADJ
absel-3012	40	8	answer	answer	NOUN
absel-3012	40	9	to	to	ADP
absel-3012	40	10	these	these	DET
absel-3012	40	11	issues	issue	NOUN
absel-3012	40	12	always	always	ADV
absel-3012	40	13	pointing	point	VERB
absel-3012	40	14	to	to	ADP
absel-3012	40	15	the	the	DET
absel-3012	40	16	participants	participant	NOUN
absel-3012	40	17	that	that	SCONJ
absel-3012	40	18	this	this	DET
absel-3012	40	19	issue	issue	NOUN
absel-3012	40	20	is	be	AUX
absel-3012	40	21	missing	miss	VERB
absel-3012	40	22	on	on	ADP
absel-3012	40	23	purpose	purpose	NOUN
absel-3012	40	24	,	,	PUNCT
absel-3012	40	25	and	and	CCONJ
absel-3012	40	26	asking	ask	VERB
absel-3012	40	27	them	they	PRON
absel-3012	40	28	how	how	SCONJ
absel-3012	40	29	they	they	PRON
absel-3012	40	30	think	think	VERB
absel-3012	40	31	the	the	DET
absel-3012	40	32	companies	company	NOUN
absel-3012	40	33	should	should	AUX
absel-3012	40	34	be	be	AUX
absel-3012	40	35	compared	compare	VERB
absel-3012	40	36	to	to	ADP
absel-3012	40	37	each	each	DET
absel-3012	40	38	other	other	ADJ
absel-3012	40	39	.	.	PUNCT
absel-3012	41	1	usually	usually	ADV
absel-3012	41	2	only	only	ADV
absel-3012	41	3	a	a	DET
absel-3012	41	4	few	few	ADJ
absel-3012	41	5	groups	group	NOUN
absel-3012	41	6	rise	rise	VERB
absel-3012	41	7	the	the	DET
absel-3012	41	8	question	question	NOUN
absel-3012	41	9	and	and	CCONJ
absel-3012	41	10	only	only	ADV
absel-3012	41	11	in	in	ADP
absel-3012	41	12	the	the	DET
absel-3012	41	13	later	later	ADJ
absel-3012	41	14	half	half	NOUN
absel-3012	41	15	of	of	ADP
absel-3012	41	16	the	the	DET
absel-3012	41	17	session	session	NOUN
absel-3012	41	18	.	.	PUNCT
absel-3012	42	1	the	the	DET
absel-3012	42	2	market	market	NOUN
absel-3012	42	3	does	do	AUX
absel-3012	42	4	not	not	PART
absel-3012	42	5	have	have	VERB
absel-3012	42	6	a	a	DET
absel-3012	42	7	trend	trend	NOUN
absel-3012	42	8	to	to	ADP
absel-3012	42	9	monopoly	monopoly	NOUN
absel-3012	42	10	,	,	PUNCT
absel-3012	42	11	but	but	CCONJ
absel-3012	42	12	at	at	ADP
absel-3012	42	13	the	the	DET
absel-3012	42	14	top	top	ADJ
absel-3012	42	15	layers	layer	NOUN
absel-3012	42	16	of	of	ADP
absel-3012	42	17	the	the	DET
absel-3012	42	18	funnel	funnel	NOUN
absel-3012	42	19	the	the	DET
absel-3012	42	20	brands	brand	NOUN
absel-3012	42	21	must	must	AUX
absel-3012	42	22	make	make	VERB
absel-3012	42	23	a	a	DET
absel-3012	42	24	check	check	NOUN
absel-3012	42	25	in	in	ADP
absel-3012	42	26	order	order	NOUN
absel-3012	42	27	to	to	PART
absel-3012	42	28	sustain	sustain	VERB
absel-3012	42	29	themselves	themselves	PRON
absel-3012	42	30	on	on	ADP
absel-3012	42	31	those	those	DET
absel-3012	42	32	positions	position	NOUN
absel-3012	42	33	(	(	PUNCT
absel-3012	42	34	regular	regular	ADJ
absel-3012	42	35	and	and	CCONJ
absel-3012	42	36	loyal	loyal	ADJ
absel-3012	42	37	)	)	PUNCT
absel-3012	42	38	,	,	PUNCT
absel-3012	42	39	the	the	DET
absel-3012	42	40	positions	position	NOUN
absel-3012	42	41	tend	tend	VERB
absel-3012	42	42	to	to	PART
absel-3012	42	43	be	be	AUX
absel-3012	42	44	unstable	unstable	ADJ
absel-3012	42	45	.	.	PUNCT
absel-3012	43	1	this	this	PRON
absel-3012	43	2	makes	make	VERB
absel-3012	43	3	the	the	DET
absel-3012	43	4	game	game	NOUN
absel-3012	43	5	look	look	VERB
absel-3012	43	6	like	like	ADP
absel-3012	43	7	a	a	DET
absel-3012	43	8	race	race	NOUN
absel-3012	43	9	to	to	PART
absel-3012	43	10	occupy	occupy	VERB
absel-3012	43	11	and	and	CCONJ
absel-3012	43	12	maintain	maintain	VERB
absel-3012	43	13	the	the	DET
absel-3012	43	14	top	top	ADJ
absel-3012	43	15	layers	layer	NOUN
absel-3012	43	16	of	of	ADP
absel-3012	43	17	each	each	DET
absel-3012	43	18	segment	segment	NOUN
absel-3012	43	19	.	.	PUNCT
absel-3012	44	1	debriefing	debrief	VERB
absel-3012	44	2	the	the	DET
absel-3012	44	3	game	game	NOUN
absel-3012	44	4	is	be	AUX
absel-3012	44	5	a	a	DET
absel-3012	44	6	mean	mean	NOUN
absel-3012	44	7	to	to	ADP
absel-3012	44	8	an	an	DET
absel-3012	44	9	end	end	NOUN
absel-3012	44	10	,	,	PUNCT
absel-3012	44	11	which	which	PRON
absel-3012	44	12	is	be	AUX
absel-3012	44	13	learning	learn	VERB
absel-3012	44	14	through	through	ADP
absel-3012	44	15	experience	experience	NOUN
absel-3012	44	16	,	,	PUNCT
absel-3012	44	17	so	so	ADV
absel-3012	44	18	to	to	PART
absel-3012	44	19	consolidate	consolidate	VERB
absel-3012	44	20	this	this	DET
absel-3012	44	21	learning	learn	VERB
absel-3012	44	22	a	a	DET
absel-3012	44	23	debriefing	debriefing	NOUN
absel-3012	44	24	is	be	AUX
absel-3012	44	25	necessary	necessary	ADJ
absel-3012	44	26	at	at	ADP
absel-3012	44	27	the	the	DET
absel-3012	44	28	end	end	NOUN
absel-3012	44	29	of	of	ADP
absel-3012	44	30	the	the	DET
absel-3012	44	31	session	session	NOUN
absel-3012	44	32	.	.	PUNCT
absel-3012	45	1	the	the	DET
absel-3012	45	2	participants	participant	NOUN
absel-3012	45	3	will	will	AUX
absel-3012	45	4	probably	probably	ADV
absel-3012	45	5	keep	keep	VERB
absel-3012	45	6	talking	talk	VERB
absel-3012	45	7	about	about	ADP
absel-3012	45	8	the	the	DET
absel-3012	45	9	game	game	NOUN
absel-3012	45	10	afterwards	afterwards	ADV
absel-3012	45	11	but	but	CCONJ
absel-3012	45	12	it	it	PRON
absel-3012	45	13	’s	’	VERB
absel-3012	45	14	important	important	ADJ
absel-3012	45	15	to	to	PART
absel-3012	45	16	give	give	VERB
absel-3012	45	17	them	they	PRON
absel-3012	45	18	a	a	DET
absel-3012	45	19	closure	closure	NOUN
absel-3012	45	20	at	at	ADP
absel-3012	45	21	the	the	DET
absel-3012	45	22	end	end	NOUN
absel-3012	45	23	of	of	ADP
absel-3012	45	24	the	the	DET
absel-3012	45	25	session	session	NOUN
absel-3012	45	26	.	.	PUNCT
absel-3012	46	1	the	the	DET
absel-3012	46	2	facilitator	facilitator	NOUN
absel-3012	46	3	may	may	AUX
absel-3012	46	4	discuss	discuss	VERB
absel-3012	46	5	whatever	whatever	PRON
absel-3012	46	6	he	he	PRON
absel-3012	46	7	or	or	CCONJ
absel-3012	46	8	she	she	PRON
absel-3012	46	9	finds	find	VERB
absel-3012	46	10	necessary	necessary	ADJ
absel-3012	46	11	and	and	CCONJ
absel-3012	46	12	important	important	ADJ
absel-3012	46	13	given	give	VERB
absel-3012	46	14	the	the	DET
absel-3012	46	15	purpose	purpose	NOUN
absel-3012	46	16	of	of	ADP
absel-3012	46	17	the	the	DET
absel-3012	46	18	course	course	NOUN
absel-3012	46	19	but	but	CCONJ
absel-3012	46	20	some	some	DET
absel-3012	46	21	suggestions	suggestion	NOUN
absel-3012	46	22	are	be	AUX
absel-3012	46	23	made	make	VERB
absel-3012	46	24	here	here	ADV
absel-3012	46	25	.	.	PUNCT
absel-3012	47	1	a	a	X
absel-3012	47	2	)	)	PUNCT
absel-3012	47	3	the	the	DET
absel-3012	47	4	first	first	ADJ
absel-3012	47	5	question	question	NOUN
absel-3012	47	6	to	to	PART
absel-3012	47	7	address	address	NOUN
absel-3012	47	8	is	be	AUX
absel-3012	47	9	which	which	DET
absel-3012	47	10	company	company	NOUN
absel-3012	47	11	won	win	VERB
absel-3012	47	12	the	the	DET
absel-3012	47	13	game	game	NOUN
absel-3012	47	14	,	,	PUNCT
absel-3012	47	15	since	since	SCONJ
absel-3012	47	16	it	it	PRON
absel-3012	47	17	’s	’s	AUX
absel-3012	47	18	not	not	PART
absel-3012	47	19	explained	explain	VERB
absel-3012	47	20	anywhere	anywhere	ADV
absel-3012	47	21	on	on	ADP
absel-3012	47	22	the	the	DET
absel-3012	47	23	rules	rule	NOUN
absel-3012	47	24	on	on	ADP
absel-3012	47	25	purpose	purpose	NOUN
absel-3012	47	26	.	.	PUNCT
absel-3012	48	1	the	the	DET
absel-3012	48	2	facilitator	facilitator	NOUN
absel-3012	48	3	should	should	AUX
absel-3012	48	4	induce	induce	VERB
absel-3012	48	5	them	they	PRON
absel-3012	48	6	to	to	PART
absel-3012	48	7	think	think	VERB
absel-3012	48	8	how	how	SCONJ
absel-3012	48	9	much	much	ADJ
absel-3012	48	10	each	each	DET
absel-3012	48	11	company	company	NOUN
absel-3012	48	12	is	be	AUX
absel-3012	48	13	worth	worth	ADJ
absel-3012	48	14	,	,	PUNCT
absel-3012	48	15	or	or	CCONJ
absel-3012	48	16	by	by	ADP
absel-3012	48	17	how	how	SCONJ
absel-3012	48	18	much	much	ADJ
absel-3012	48	19	money	money	NOUN
absel-3012	48	20	they	they	PRON
absel-3012	48	21	would	would	AUX
absel-3012	48	22	buy	buy	VERB
absel-3012	48	23	each	each	DET
absel-3012	48	24	company	company	NOUN
absel-3012	48	25	,	,	PUNCT
absel-3012	48	26	or	or	CCONJ
absel-3012	48	27	how	how	SCONJ
absel-3012	48	28	much	much	ADJ
absel-3012	48	29	money	money	NOUN
absel-3012	48	30	each	each	DET
absel-3012	48	31	company	company	NOUN
absel-3012	48	32	will	will	AUX
absel-3012	48	33	get	get	VERB
absel-3012	48	34	in	in	ADP
absel-3012	48	35	the	the	DET
absel-3012	48	36	future	future	NOUN
absel-3012	48	37	.	.	PUNCT
absel-3012	49	1	the	the	DET
absel-3012	49	2	concepts	concept	NOUN
absel-3012	49	3	behind	behind	ADP
absel-3012	49	4	those	those	DET
absel-3012	49	5	questions	question	NOUN
absel-3012	49	6	are	be	AUX
absel-3012	49	7	valuation	valuation	NOUN
absel-3012	49	8	,	,	PUNCT
absel-3012	49	9	future	future	ADJ
absel-3012	49	10	cash	cash	NOUN
absel-3012	49	11	flow	flow	NOUN
absel-3012	49	12	,	,	PUNCT
absel-3012	49	13	and	and	CCONJ
absel-3012	49	14	assets	asset	NOUN
absel-3012	49	15	evaluation	evaluation	NOUN
absel-3012	49	16	.	.	PUNCT
absel-3012	50	1	they	they	PRON
absel-3012	50	2	must	must	AUX
absel-3012	50	3	understand	understand	VERB
absel-3012	50	4	that	that	SCONJ
absel-3012	50	5	cash	cash	NOUN
absel-3012	50	6	is	be	AUX
absel-3012	50	7	not	not	PART
absel-3012	50	8	the	the	DET
absel-3012	50	9	only	only	ADJ
absel-3012	50	10	asset	asset	NOUN
absel-3012	50	11	here	here	ADV
absel-3012	50	12	,	,	PUNCT
absel-3012	50	13	and	and	CCONJ
absel-3012	50	14	the	the	DET
absel-3012	50	15	assets	asset	NOUN
absel-3012	50	16	will	will	AUX
absel-3012	50	17	have	have	VERB
absel-3012	50	18	some	some	DET
absel-3012	50	19	value	value	NOUN
absel-3012	50	20	in	in	ADP
absel-3012	50	21	the	the	DET
absel-3012	50	22	future	future	NOUN
absel-3012	50	23	,	,	PUNCT
absel-3012	50	24	but	but	CCONJ
absel-3012	50	25	this	this	DET
absel-3012	50	26	value	value	NOUN
absel-3012	50	27	is	be	AUX
absel-3012	50	28	not	not	PART
absel-3012	50	29	fixed	fix	VERB
absel-3012	50	30	,	,	PUNCT
absel-3012	50	31	and	and	CCONJ
absel-3012	50	32	different	different	ADJ
absel-3012	50	33	evaluations	evaluation	NOUN
absel-3012	50	34	may	may	AUX
absel-3012	50	35	exist	exist	VERB
absel-3012	50	36	.	.	PUNCT
absel-3012	51	1	b	b	X
absel-3012	51	2	)	)	PUNCT
absel-3012	51	3	other	other	ADJ
absel-3012	51	4	possible	possible	ADJ
absel-3012	51	5	line	line	NOUN
absel-3012	51	6	of	of	ADP
absel-3012	51	7	discussion	discussion	NOUN
absel-3012	51	8	is	be	AUX
absel-3012	51	9	about	about	ADP
absel-3012	51	10	the	the	DET
absel-3012	51	11	game	game	NOUN
absel-3012	51	12	dynamics	dynamic	NOUN
absel-3012	51	13	that	that	PRON
absel-3012	51	14	represents	represent	VERB
absel-3012	51	15	the	the	DET
absel-3012	51	16	game	game	NOUN
absel-3012	51	17	and	and	CCONJ
absel-3012	51	18	its	its	PRON
absel-3012	51	19	relation	relation	NOUN
absel-3012	51	20	to	to	ADP
absel-3012	51	21	the	the	DET
absel-3012	51	22	strategies	strategy	NOUN
absel-3012	51	23	.	.	PUNCT
absel-3012	52	1	since	since	SCONJ
absel-3012	52	2	the	the	DET
absel-3012	52	3	model	model	NOUN
absel-3012	52	4	is	be	AUX
absel-3012	52	5	built	build	VERB
absel-3012	52	6	in	in	ADP
absel-3012	52	7	such	such	DET
absel-3012	52	8	a	a	DET
absel-3012	52	9	way	way	NOUN
absel-3012	52	10	that	that	PRON
absel-3012	52	11	some	some	DET
absel-3012	52	12	segments	segment	NOUN
absel-3012	52	13	are	be	AUX
absel-3012	52	14	bigger	big	ADJ
absel-3012	52	15	than	than	ADP
absel-3012	52	16	others	other	NOUN
absel-3012	52	17	while	while	SCONJ
absel-3012	52	18	some	some	PRON
absel-3012	52	19	have	have	VERB
absel-3012	52	20	a	a	DET
absel-3012	52	21	better	well	ADJ
absel-3012	52	22	profit	profit	NOUN
absel-3012	52	23	margin	margin	NOUN
absel-3012	52	24	,	,	PUNCT
absel-3012	52	25	the	the	DET
absel-3012	52	26	priorities	priority	NOUN
absel-3012	52	27	may	may	AUX
absel-3012	52	28	be	be	AUX
absel-3012	52	29	different	different	ADJ
absel-3012	52	30	.	.	PUNCT
absel-3012	53	1	also	also	ADV
absel-3012	53	2	the	the	DET
absel-3012	53	3	first	first	ADJ
absel-3012	53	4	stages	stage	NOUN
absel-3012	53	5	of	of	ADP
absel-3012	53	6	the	the	DET
absel-3012	53	7	funnel	funnel	NOUN
absel-3012	53	8	do	do	AUX
absel-3012	53	9	n’t	not	PART
absel-3012	53	10	generate	generate	VERB
absel-3012	53	11	much	much	ADJ
absel-3012	53	12	market	market	NOUN
absel-3012	53	13	share	share	NOUN
absel-3012	53	14	,	,	PUNCT
absel-3012	53	15	and	and	CCONJ
absel-3012	53	16	therefore	therefore	ADV
absel-3012	53	17	money	money	NOUN
absel-3012	53	18	,	,	PUNCT
absel-3012	53	19	in	in	ADP
absel-3012	53	20	comparison	comparison	NOUN
absel-3012	53	21	with	with	ADP
absel-3012	53	22	the	the	DET
absel-3012	53	23	top	top	ADJ
absel-3012	53	24	layers	layer	NOUN
absel-3012	53	25	.	.	PUNCT
absel-3012	54	1	so	so	ADV
absel-3012	54	2	reaching	reach	VERB
absel-3012	54	3	at	at	ADP
absel-3012	54	4	the	the	DET
absel-3012	54	5	top	top	NOUN
absel-3012	54	6	with	with	ADP
absel-3012	54	7	at	at	ADV
absel-3012	54	8	least	least	ADV
absel-3012	54	9	one	one	NUM
absel-3012	54	10	brand	brand	NOUN
absel-3012	54	11	to	to	PART
absel-3012	54	12	generate	generate	VERB
absel-3012	54	13	cash	cash	NOUN
absel-3012	54	14	for	for	ADP
absel-3012	54	15	the	the	DET
absel-3012	54	16	others	other	NOUN
absel-3012	54	17	may	may	AUX
absel-3012	54	18	be	be	AUX
absel-3012	54	19	critical	critical	ADJ
absel-3012	54	20	.	.	PUNCT
absel-3012	55	1	c	c	X
absel-3012	55	2	)	)	PUNCT
absel-3012	55	3	another	another	DET
absel-3012	55	4	possibility	possibility	NOUN
absel-3012	55	5	is	be	AUX
absel-3012	55	6	the	the	DET
absel-3012	55	7	group	group	NOUN
absel-3012	55	8	dynamics	dynamic	NOUN
absel-3012	55	9	in	in	ADP
absel-3012	55	10	terms	term	NOUN
absel-3012	55	11	of	of	ADP
absel-3012	55	12	decision	decision	NOUN
absel-3012	55	13	,	,	PUNCT
absel-3012	55	14	or	or	CCONJ
absel-3012	55	15	how	how	SCONJ
absel-3012	55	16	they	they	PRON
absel-3012	55	17	made	make	VERB
absel-3012	55	18	their	their	PRON
absel-3012	55	19	decisions	decision	NOUN
absel-3012	55	20	during	during	ADP
absel-3012	55	21	the	the	DET
absel-3012	55	22	game	game	NOUN
absel-3012	55	23	and	and	CCONJ
absel-3012	55	24	how	how	SCONJ
absel-3012	55	25	they	they	PRON
absel-3012	55	26	felt	feel	VERB
absel-3012	55	27	time	time	NOUN
absel-3012	55	28	pressure	pressure	NOUN
absel-3012	55	29	,	,	PUNCT
absel-3012	55	30	incomplete	incomplete	ADJ
absel-3012	55	31	information	information	NOUN
absel-3012	55	32	,	,	PUNCT
absel-3012	55	33	decision	decision	NOUN
absel-3012	55	34	trees	tree	NOUN
absel-3012	55	35	,	,	PUNCT
absel-3012	55	36	group	group	NOUN
absel-3012	55	37	synergy	synergy	NOUN
absel-3012	55	38	or	or	CCONJ
absel-3012	55	39	conflict	conflict	NOUN
absel-3012	55	40	,	,	PUNCT
absel-3012	55	41	how	how	SCONJ
absel-3012	55	42	they	they	PRON
absel-3012	55	43	dealt	deal	VERB
absel-3012	55	44	with	with	ADP
absel-3012	55	45	the	the	DET
absel-3012	55	46	competition	competition	NOUN
absel-3012	55	47	,	,	PUNCT
absel-3012	55	48	the	the	DET
absel-3012	55	49	deals	deal	NOUN
absel-3012	55	50	and	and	CCONJ
absel-3012	55	51	betrayals	betrayal	NOUN
absel-3012	55	52	.	.	PUNCT
absel-3012	56	1	d	d	X
absel-3012	56	2	)	)	PUNCT
absel-3012	56	3	the	the	DET
absel-3012	56	4	segmentation	segmentation	NOUN
absel-3012	56	5	of	of	ADP
absel-3012	56	6	markets	market	NOUN
absel-3012	56	7	itself	itself	PRON
absel-3012	56	8	can	can	AUX
absel-3012	56	9	be	be	AUX
absel-3012	56	10	a	a	DET
absel-3012	56	11	line	line	NOUN
absel-3012	56	12	of	of	ADP
absel-3012	56	13	debate	debate	NOUN
absel-3012	56	14	as	as	ADV
absel-3012	56	15	well	well	ADV
absel-3012	56	16	since	since	SCONJ
absel-3012	56	17	the	the	DET
absel-3012	56	18	game	game	NOUN
absel-3012	56	19	presents	present	VERB
absel-3012	56	20	a	a	DET
absel-3012	56	21	segmentation	segmentation	NOUN
absel-3012	56	22	that	that	PRON
absel-3012	56	23	is	be	AUX
absel-3012	56	24	usual	usual	ADJ
absel-3012	56	25	for	for	ADP
absel-3012	56	26	many	many	ADJ
absel-3012	56	27	consumer	consumer	NOUN
absel-3012	56	28	products	product	NOUN
absel-3012	56	29	,	,	PUNCT
absel-3012	56	30	but	but	CCONJ
absel-3012	56	31	could	could	AUX
absel-3012	56	32	be	be	AUX
absel-3012	56	33	defined	define	VERB
absel-3012	56	34	in	in	ADP
absel-3012	56	35	different	different	ADJ
absel-3012	56	36	ways	way	NOUN
absel-3012	56	37	.	.	PUNCT
absel-3012	57	1	organizational	organizational	ADJ
absel-3012	57	2	markets	market	NOUN
absel-3012	57	3	(	(	PUNCT
absel-3012	57	4	b2b	b2b	NOUN
absel-3012	57	5	)	)	PUNCT
absel-3012	57	6	would	would	AUX
absel-3012	57	7	have	have	VERB
absel-3012	57	8	different	different	ADJ
absel-3012	57	9	segmentations	segmentation	NOUN
absel-3012	57	10	,	,	PUNCT
absel-3012	57	11	but	but	CCONJ
absel-3012	57	12	could	could	AUX
absel-3012	57	13	follow	follow	VERB
absel-3012	57	14	the	the	DET
absel-3012	57	15	same	same	ADJ
absel-3012	57	16	logical	logical	ADJ
absel-3012	57	17	model	model	NOUN
absel-3012	57	18	.	.	PUNCT
absel-3012	58	1	e	e	X
absel-3012	58	2	)	)	PUNCT
absel-3012	58	3	promotion	promotion	NOUN
absel-3012	58	4	actions	action	NOUN
absel-3012	58	5	along	along	ADP
absel-3012	58	6	the	the	DET
absel-3012	58	7	consumer	consumer	NOUN
absel-3012	58	8	funnel	funnel	NOUN
absel-3012	58	9	can	can	AUX
absel-3012	58	10	be	be	AUX
absel-3012	58	11	another	another	DET
absel-3012	58	12	topic	topic	NOUN
absel-3012	58	13	for	for	ADP
absel-3012	58	14	discussion	discussion	NOUN
absel-3012	58	15	.	.	PUNCT
absel-3012	59	1	the	the	DET
absel-3012	59	2	uncertainty	uncertainty	NOUN
absel-3012	59	3	model	model	NOUN
absel-3012	59	4	of	of	ADP
absel-3012	59	5	promotion	promotion	NOUN
absel-3012	59	6	and	and	CCONJ
absel-3012	59	7	the	the	DET
absel-3012	59	8	cost	cost	NOUN
absel-3012	59	9	effectiveness	effectiveness	NOUN
absel-3012	59	10	of	of	ADP
absel-3012	59	11	the	the	DET
absel-3012	59	12	actions	action	NOUN
absel-3012	59	13	,	,	PUNCT
absel-3012	59	14	as	as	ADV
absel-3012	59	15	well	well	ADV
absel-3012	59	16	as	as	ADP
absel-3012	59	17	the	the	DET
absel-3012	59	18	fact	fact	NOUN
absel-3012	59	19	that	that	SCONJ
absel-3012	59	20	some	some	DET
absel-3012	59	21	actions	action	NOUN
absel-3012	59	22	are	be	AUX
absel-3012	59	23	possible	possible	ADJ
absel-3012	59	24	only	only	ADV
absel-3012	59	25	in	in	ADP
absel-3012	59	26	some	some	DET
absel-3012	59	27	parts	part	NOUN
absel-3012	59	28	of	of	ADP
absel-3012	59	29	the	the	DET
absel-3012	59	30	funnel	funnel	NOUN
absel-3012	59	31	present	present	VERB
absel-3012	59	32	a	a	DET
absel-3012	59	33	nice	nice	ADJ
absel-3012	59	34	debate	debate	NOUN
absel-3012	59	35	,	,	PUNCT
absel-3012	59	36	and	and	CCONJ
absel-3012	59	37	possibly	possibly	ADV
absel-3012	59	38	a	a	DET
absel-3012	59	39	separate	separate	ADJ
absel-3012	59	40	lecture	lecture	NOUN
absel-3012	59	41	onto	onto	ADP
absel-3012	59	42	itself	itself	PRON
absel-3012	59	43	.	.	PUNCT
absel-3012	60	1	f	f	X
absel-3012	60	2	)	)	PUNCT
absel-3012	60	3	in	in	ADP
absel-3012	60	4	this	this	DET
absel-3012	60	5	same	same	ADJ
absel-3012	60	6	line	line	NOUN
absel-3012	60	7	it	it	PRON
absel-3012	60	8	’s	’	VERB
absel-3012	60	9	possible	possible	ADJ
absel-3012	60	10	to	to	PART
absel-3012	60	11	discuss	discuss	VERB
absel-3012	60	12	why	why	SCONJ
absel-3012	60	13	the	the	DET
absel-3012	60	14	funnel	funnel	NOUN
absel-3012	60	15	even	even	ADV
absel-3012	60	16	exists	exist	VERB
absel-3012	60	17	,	,	PUNCT
absel-3012	60	18	linking	link	VERB
absel-3012	60	19	it	it	PRON
absel-3012	60	20	to	to	ADP
absel-3012	60	21	human	human	ADJ
absel-3012	60	22	memory	memory	NOUN
absel-3012	60	23	behavior	behavior	NOUN
absel-3012	60	24	,	,	PUNCT
absel-3012	60	25	that	that	ADV
absel-3012	60	26	is	is	ADV
absel-3012	60	27	,	,	PUNCT
absel-3012	60	28	showing	show	VERB
absel-3012	60	29	that	that	SCONJ
absel-3012	60	30	long	long	ADJ
absel-3012	60	31	-	-	PUNCT
absel-3012	60	32	term	term	NOUN
absel-3012	60	33	memory	memory	NOUN
absel-3012	60	34	is	be	AUX
absel-3012	60	35	not	not	PART
absel-3012	60	36	readily	readily	ADV
absel-3012	60	37	accessible	accessible	ADJ
absel-3012	60	38	,	,	PUNCT
absel-3012	60	39	and	and	CCONJ
absel-3012	60	40	therefore	therefore	ADV
absel-3012	60	41	a	a	DET
absel-3012	60	42	long	long	ADJ
absel-3012	60	43	exposure	exposure	NOUN
absel-3012	60	44	to	to	ADP
absel-3012	60	45	sensorial	sensorial	ADJ
absel-3012	60	46	memory	memory	NOUN
absel-3012	60	47	is	be	AUX
absel-3012	60	48	necessary	necessary	ADJ
absel-3012	60	49	before	before	ADP
absel-3012	60	50	loading	load	VERB
absel-3012	60	51	into	into	ADP
absel-3012	60	52	short	short	ADJ
absel-3012	60	53	–	–	PUNCT
absel-3012	60	54	term	term	NOUN
absel-3012	60	55	memory	memory	NOUN
absel-3012	60	56	,	,	PUNCT
absel-3012	60	57	that	that	SCONJ
absel-3012	60	58	by	by	ADP
absel-3012	60	59	its	its	PRON
absel-3012	60	60	time	time	NOUN
absel-3012	60	61	loads	load	VERB
absel-3012	60	62	the	the	DET
absel-3012	60	63	long	long	ADJ
absel-3012	60	64	-term	-term	NOUN
absel-3012	60	65	memory	memory	NOUN
absel-3012	60	66	.	.	PUNCT
absel-3012	61	1	g	g	NOUN
absel-3012	61	2	)	)	PUNCT
absel-3012	61	3	still	still	ADV
absel-3012	61	4	following	follow	VERB
absel-3012	61	5	this	this	DET
absel-3012	61	6	path	path	NOUN
absel-3012	61	7	it	it	PRON
absel-3012	61	8	’s	’	VERB
absel-3012	61	9	possible	possible	ADJ
absel-3012	61	10	to	to	PART
absel-3012	61	11	link	link	VERB
absel-3012	61	12	the	the	DET
absel-3012	61	13	model	model	NOUN
absel-3012	61	14	with	with	ADP
absel-3012	61	15	adoption	adoption	NOUN
absel-3012	61	16	models	model	NOUN
absel-3012	61	17	using	use	VERB
absel-3012	61	18	the	the	DET
absel-3012	61	19	normal	normal	ADJ
absel-3012	61	20	distribution	distribution	NOUN
absel-3012	61	21	in	in	ADP
absel-3012	61	22	terms	term	NOUN
absel-3012	61	23	of	of	ADP
absel-3012	61	24	time	time	NOUN
absel-3012	61	25	to	to	PART
absel-3012	61	26	adopt	adopt	VERB
absel-3012	61	27	a	a	DET
absel-3012	61	28	new	new	ADJ
absel-3012	61	29	technology	technology	NOUN
absel-3012	61	30	.	.	PUNCT
absel-3012	62	1	h	h	X
absel-3012	62	2	)	)	PUNCT
absel-3012	62	3	on	on	ADP
absel-3012	62	4	last	last	ADJ
absel-3012	62	5	possibility	possibility	NOUN
absel-3012	62	6	is	be	AUX
absel-3012	62	7	to	to	PART
absel-3012	62	8	discuss	discuss	VERB
absel-3012	62	9	the	the	DET
absel-3012	62	10	simplifications	simplification	NOUN
absel-3012	62	11	on	on	ADP
absel-3012	62	12	the	the	DET
absel-3012	62	13	model	model	NOUN
absel-3012	62	14	,	,	PUNCT
absel-3012	62	15	like	like	ADP
absel-3012	62	16	segments	segment	NOUN
absel-3012	62	17	being	be	AUX
absel-3012	62	18	fixed	fix	VERB
absel-3012	62	19	in	in	ADP
absel-3012	62	20	terms	term	NOUN
absel-3012	62	21	of	of	ADP
absel-3012	62	22	size	size	NOUN
absel-3012	62	23	,	,	PUNCT
absel-3012	62	24	and	and	CCONJ
absel-3012	62	25	margins	margin	NOUN
absel-3012	62	26	,	,	PUNCT
absel-3012	62	27	as	as	ADV
absel-3012	62	28	well	well	ADV
absel-3012	62	29	as	as	ADP
absel-3012	62	30	technology	technology	NOUN
absel-3012	62	31	and	and	CCONJ
absel-3012	62	32	product	product	NOUN
absel-3012	62	33	quality	quality	NOUN
absel-3012	62	34	being	be	AUX
absel-3012	62	35	fixed	fix	VERB
absel-3012	62	36	.	.	PUNCT
absel-3012	62	37	.	.	PUNCT
absel-3012	63	1	comments	comment	NOUN
absel-3012	63	2	this	this	DET
absel-3012	63	3	model	model	NOUN
absel-3012	63	4	tries	try	VERB
absel-3012	63	5	to	to	PART
absel-3012	63	6	simulate	simulate	VERB
absel-3012	63	7	a	a	DET
absel-3012	63	8	generic	generic	ADJ
absel-3012	63	9	consumer	consumer	NOUN
absel-3012	63	10	market	market	NOUN
absel-3012	63	11	where	where	SCONJ
absel-3012	63	12	promotion	promotion	NOUN
absel-3012	63	13	is	be	AUX
absel-3012	63	14	the	the	DET
absel-3012	63	15	key	key	ADJ
absel-3012	63	16	factor	factor	NOUN
absel-3012	63	17	.	.	PUNCT
absel-3012	64	1	the	the	DET
absel-3012	64	2	players	player	NOUN
absel-3012	64	3	represent	represent	VERB
absel-3012	64	4	consumer	consumer	NOUN
absel-3012	64	5	product	product	NOUN
absel-3012	64	6	companies	company	NOUN
absel-3012	64	7	that	that	PRON
absel-3012	64	8	must	must	AUX
absel-3012	64	9	try	try	VERB
absel-3012	64	10	to	to	PART
absel-3012	64	11	develop	develop	VERB
absel-3012	64	12	their	their	PRON
absel-3012	64	13	brands	brand	NOUN
absel-3012	64	14	with	with	ADP
absel-3012	64	15	some	some	DET
absel-3012	64	16	monetary	monetary	ADJ
absel-3012	64	17	restrictions	restriction	NOUN
absel-3012	64	18	,	,	PUNCT
absel-3012	64	19	so	so	SCONJ
absel-3012	64	20	that	that	SCONJ
absel-3012	64	21	they	they	PRON
absel-3012	64	22	can	can	AUX
absel-3012	64	23	not	not	PART
absel-3012	64	24	develop	develop	VERB
absel-3012	64	25	all	all	DET
absel-3012	64	26	the	the	DET
absel-3012	64	27	segments	segment	NOUN
absel-3012	64	28	at	at	ADP
absel-3012	64	29	the	the	DET
absel-3012	64	30	same	same	ADJ
absel-3012	64	31	time	time	NOUN
absel-3012	64	32	.	.	PUNCT
absel-3012	65	1	some	some	DET
absel-3012	65	2	segments	segment	NOUN
absel-3012	65	3	are	be	AUX
absel-3012	65	4	smaller	small	ADJ
absel-3012	65	5	and	and	CCONJ
absel-3012	65	6	therefore	therefore	ADV
absel-3012	65	7	cheaper	cheap	ADJ
absel-3012	65	8	to	to	PART
absel-3012	65	9	enter	enter	VERB
absel-3012	65	10	,	,	PUNCT
absel-3012	65	11	while	while	SCONJ
absel-3012	65	12	others	other	NOUN
absel-3012	65	13	are	be	AUX
absel-3012	65	14	big	big	ADJ
absel-3012	65	15	and	and	CCONJ
absel-3012	65	16	more	more	ADV
absel-3012	65	17	expensive	expensive	ADJ
absel-3012	65	18	.	.	PUNCT
absel-3012	66	1	the	the	DET
absel-3012	66	2	margins	margin	NOUN
absel-3012	66	3	of	of	ADP
absel-3012	66	4	the	the	DET
absel-3012	66	5	segments	segment	NOUN
absel-3012	66	6	are	be	AUX
absel-3012	66	7	also	also	ADV
absel-3012	66	8	different	different	ADJ
absel-3012	66	9	.	.	PUNCT
absel-3012	67	1	the	the	DET
absel-3012	67	2	model	model	NOUN
absel-3012	67	3	was	be	AUX
absel-3012	67	4	developed	develop	VERB
absel-3012	67	5	using	use	VERB
absel-3012	67	6	the	the	DET
absel-3012	67	7	concept	concept	NOUN
absel-3012	67	8	of	of	ADP
absel-3012	67	9	consumer	consumer	NOUN
absel-3012	67	10	funnel	funnel	NOUN
absel-3012	67	11	,	,	PUNCT
absel-3012	67	12	and	and	CCONJ
absel-3012	67	13	associating	associate	VERB
absel-3012	67	14	the	the	DET
absel-3012	67	15	promotion	promotion	NOUN
absel-3012	67	16	actions	action	NOUN
absel-3012	67	17	to	to	ADP
absel-3012	67	18	the	the	DET
absel-3012	67	19	stages	stage	NOUN
absel-3012	67	20	of	of	ADP
absel-3012	67	21	development	development	NOUN
absel-3012	67	22	of	of	ADP
absel-3012	67	23	the	the	DET
absel-3012	67	24	brands	brand	NOUN
absel-3012	67	25	.	.	PUNCT
absel-3012	68	1	this	this	PRON
absel-3012	68	2	is	be	AUX
absel-3012	68	3	a	a	DET
absel-3012	68	4	very	very	ADV
absel-3012	68	5	common	common	ADJ
absel-3012	68	6	concept	concept	NOUN
absel-3012	68	7	in	in	ADP
absel-3012	68	8	marketing	marketing	NOUN
absel-3012	68	9	.	.	PUNCT
absel-3012	69	1	the	the	DET
absel-3012	69	2	probabilities	probability	NOUN
absel-3012	69	3	of	of	ADP
absel-3012	69	4	success	success	NOUN
absel-3012	69	5	and	and	CCONJ
absel-3012	69	6	costs	cost	NOUN
absel-3012	69	7	for	for	ADP
absel-3012	69	8	each	each	DET
absel-3012	69	9	action	action	NOUN
absel-3012	69	10	are	be	AUX
absel-3012	69	11	arbitrary	arbitrary	ADJ
absel-3012	69	12	,	,	PUNCT
absel-3012	69	13	and	and	CCONJ
absel-3012	69	14	can	can	AUX
absel-3012	69	15	be	be	AUX
absel-3012	69	16	changed	change	VERB
absel-3012	69	17	if	if	SCONJ
absel-3012	69	18	the	the	DET
absel-3012	69	19	facilitator	facilitator	NOUN
absel-3012	69	20	prefers	prefer	VERB
absel-3012	69	21	so	so	ADV
absel-3012	69	22	.	.	PUNCT
absel-3012	70	1	they	they	PRON
absel-3012	70	2	reflect	reflect	VERB
absel-3012	70	3	that	that	SCONJ
absel-3012	70	4	the	the	DET
absel-3012	70	5	more	more	ADV
absel-3012	70	6	effective	effective	ADJ
absel-3012	70	7	actions	action	NOUN
absel-3012	70	8	are	be	AUX
absel-3012	70	9	more	more	ADV
absel-3012	70	10	expensive	expensive	ADJ
absel-3012	70	11	thus	thus	ADV
absel-3012	70	12	creating	create	VERB
absel-3012	70	13	balance	balance	NOUN
absel-3012	70	14	between	between	ADP
absel-3012	70	15	cost	cost	NOUN
absel-3012	70	16	and	and	CCONJ
absel-3012	70	17	efficiency	efficiency	NOUN
absel-3012	70	18	.	.	PUNCT
absel-3012	71	1	however	however	ADV
absel-3012	71	2	sometimes	sometimes	ADV
absel-3012	71	3	the	the	DET
absel-3012	71	4	players	player	NOUN
absel-3012	71	5	will	will	AUX
absel-3012	71	6	prefer	prefer	VERB
absel-3012	71	7	effectiveness	effectiveness	NOUN
absel-3012	71	8	rather	rather	ADV
absel-3012	71	9	than	than	ADP
absel-3012	71	10	efficiency	efficiency	NOUN
absel-3012	71	11	.	.	PUNCT
absel-3012	72	1	in	in	ADP
absel-3012	72	2	the	the	DET
absel-3012	72	3	long	long	ADJ
absel-3012	72	4	run	run	NOUN
absel-3012	72	5	across	across	ADP
absel-3012	72	6	all	all	DET
absel-3012	72	7	segments	segment	NOUN
absel-3012	72	8	efficiency	efficiency	NOUN
absel-3012	72	9	is	be	AUX
absel-3012	72	10	likely	likely	ADJ
absel-3012	72	11	to	to	PART
absel-3012	72	12	prevail	prevail	VERB
absel-3012	72	13	,	,	PUNCT
absel-3012	72	14	but	but	CCONJ
absel-3012	72	15	the	the	DET
absel-3012	72	16	risk	risk	NOUN
absel-3012	72	17	aversion	aversion	NOUN
absel-3012	72	18	at	at	ADP
absel-3012	72	19	each	each	DET
absel-3012	72	20	point	point	NOUN
absel-3012	72	21	may	may	AUX
absel-3012	72	22	lead	lead	VERB
absel-3012	72	23	to	to	ADP
absel-3012	72	24	a	a	DET
absel-3012	72	25	lower	low	ADJ
absel-3012	72	26	efficiency	efficiency	NOUN
absel-3012	72	27	.	.	PUNCT
absel-3012	73	1	the	the	DET
absel-3012	73	2	markets	market	NOUN
absel-3012	73	3	shares	share	NOUN
absel-3012	73	4	are	be	AUX
absel-3012	73	5	low	low	ADJ
absel-3012	73	6	until	until	ADP
absel-3012	73	7	the	the	DET
absel-3012	73	8	trial	trial	NOUN
absel-3012	73	9	stage	stage	NOUN
absel-3012	73	10	.	.	PUNCT
absel-3012	74	1	this	this	PRON
absel-3012	74	2	reflects	reflect	VERB
absel-3012	74	3	low	low	ADJ
absel-3012	74	4	sales	sale	NOUN
absel-3012	74	5	before	before	SCONJ
absel-3012	74	6	this	this	DET
absel-3012	74	7	stage	stage	NOUN
absel-3012	74	8	is	be	AUX
absel-3012	74	9	reached	reach	VERB
absel-3012	74	10	,	,	PUNCT
absel-3012	74	11	and	and	CCONJ
absel-3012	74	12	then	then	ADV
absel-3012	74	13	it	it	PRON
absel-3012	74	14	climb	climb	VERB
absel-3012	74	15	very	very	ADV
absel-3012	74	16	fast	fast	ADV
absel-3012	74	17	,	,	PUNCT
absel-3012	74	18	also	also	ADV
absel-3012	74	19	pointing	point	VERB
absel-3012	74	20	that	that	SCONJ
absel-3012	74	21	the	the	DET
absel-3012	74	22	real	real	ADJ
absel-3012	74	23	profit	profit	NOUN
absel-3012	74	24	in	in	ADP
absel-3012	74	25	the	the	DET
absel-3012	74	26	later	later	ADJ
absel-3012	74	27	stages	stage	NOUN
absel-3012	74	28	of	of	ADP
absel-3012	74	29	the	the	DET
absel-3012	74	30	funnel	funnel	NOUN
absel-3012	74	31	.	.	PUNCT
absel-3012	75	1	but	but	CCONJ
absel-3012	75	2	at	at	ADP
absel-3012	75	3	the	the	DET
absel-3012	75	4	later	later	ADJ
absel-3012	75	5	stages	stage	NOUN
absel-3012	75	6	of	of	ADP
absel-3012	75	7	regular	regular	ADJ
absel-3012	75	8	and	and	CCONJ
absel-3012	75	9	loyal	loyal	ADJ
absel-3012	75	10	it	it	PRON
absel-3012	75	11	’s	’	VERB
absel-3012	75	12	hard	hard	ADJ
absel-3012	75	13	to	to	PART
absel-3012	75	14	maintain	maintain	VERB
absel-3012	75	15	a	a	DET
absel-3012	75	16	brand	brand	NOUN
absel-3012	75	17	.	.	PUNCT
absel-3012	76	1	this	this	PRON
absel-3012	76	2	simulates	simulate	VERB
absel-3012	76	3	the	the	DET
absel-3012	76	4	human	human	ADJ
absel-3012	76	5	memory	memory	NOUN
absel-3012	76	6	that	that	PRON
absel-3012	76	7	tends	tend	VERB
absel-3012	76	8	to	to	PART
absel-3012	76	9	erase	erase	VERB
absel-3012	76	10	short	short	ADJ
absel-3012	76	11	-	-	PUNCT
absel-3012	76	12	term	term	NOUN
absel-3012	76	13	memory	memory	NOUN
absel-3012	76	14	.	.	PUNCT
absel-3012	77	1	once	once	ADV
absel-3012	77	2	at	at	ADP
absel-3012	77	3	the	the	DET
absel-3012	77	4	top	top	ADJ
absel-3012	77	5	investment	investment	NOUN
absel-3012	77	6	must	must	AUX
absel-3012	77	7	be	be	AUX
absel-3012	77	8	almost	almost	ADV
absel-3012	77	9	continuous	continuous	ADJ
absel-3012	77	10	.	.	PUNCT
absel-3012	78	1	maintaining	maintain	VERB
absel-3012	78	2	the	the	DET
absel-3012	78	3	brands	brand	NOUN
absel-3012	78	4	at	at	ADP
absel-3012	78	5	top	top	ADJ
absel-3012	78	6	level	level	NOUN
absel-3012	78	7	is	be	AUX
absel-3012	78	8	unstable	unstable	ADJ
absel-3012	78	9	and	and	CCONJ
absel-3012	78	10	therefore	therefore	ADV
absel-3012	78	11	changes	change	NOUN
absel-3012	78	12	in	in	ADP
absel-3012	78	13	leadership	leadership	NOUN
absel-3012	78	14	of	of	ADP
absel-3012	78	15	the	the	DET
absel-3012	78	16	game	game	NOUN
absel-3012	78	17	are	be	AUX
absel-3012	78	18	very	very	ADV
absel-3012	78	19	possible	possible	ADJ
absel-3012	78	20	.	.	PUNCT
absel-3012	79	1	to	to	PART
absel-3012	79	2	avoid	avoid	VERB
absel-3012	79	3	some	some	DET
absel-3012	79	4	possible	possible	ADJ
absel-3012	79	5	distortions	distortion	NOUN
absel-3012	79	6	all	all	DET
absel-3012	79	7	stages	stage	NOUN
absel-3012	79	8	have	have	VERB
absel-3012	79	9	at	at	ADV
absel-3012	79	10	least	least	ADV
absel-3012	79	11	1	1	NUM
absel-3012	79	12	point	point	NOUN
absel-3012	79	13	of	of	ADP
absel-3012	79	14	market	market	NOUN
absel-3012	79	15	share	share	NOUN
absel-3012	79	16	.	.	PUNCT
absel-3012	80	1	if	if	SCONJ
absel-3012	80	2	the	the	DET
absel-3012	80	3	unawareness	unawareness	NOUN
absel-3012	80	4	stage	stage	NOUN
absel-3012	80	5	had	have	VERB
absel-3012	80	6	zero	zero	NUM
absel-3012	80	7	market	market	NOUN
absel-3012	80	8	shares	share	NOUN
absel-3012	80	9	,	,	PUNCT
absel-3012	80	10	it	it	PRON
absel-3012	80	11	could	could	AUX
absel-3012	80	12	be	be	AUX
absel-3012	80	13	possible	possible	ADJ
absel-3012	80	14	for	for	ADP
absel-3012	80	15	one	one	NUM
absel-3012	80	16	brand	brand	NOUN
absel-3012	80	17	only	only	ADV
absel-3012	80	18	to	to	PART
absel-3012	80	19	get	get	VERB
absel-3012	80	20	all	all	DET
absel-3012	80	21	the	the	DET
absel-3012	80	22	market	market	NOUN
absel-3012	80	23	value	value	NOUN
absel-3012	80	24	making	make	VERB
absel-3012	80	25	this	this	DET
absel-3012	80	26	player	player	NOUN
absel-3012	80	27	a	a	DET
absel-3012	80	28	potential	potential	ADJ
absel-3012	80	29	runaway	runaway	ADJ
absel-3012	80	30	winner	winner	NOUN
absel-3012	80	31	.	.	PUNCT
absel-3012	81	1	the	the	DET
absel-3012	81	2	model	model	NOUN
absel-3012	81	3	has	have	VERB
absel-3012	81	4	two	two	NUM
absel-3012	81	5	major	major	ADJ
absel-3012	81	6	distortions	distortion	NOUN
absel-3012	81	7	in	in	ADP
absel-3012	81	8	relation	relation	NOUN
absel-3012	81	9	to	to	ADP
absel-3012	81	10	reality	reality	NOUN
absel-3012	81	11	.	.	PUNCT
absel-3012	82	1	the	the	DET
absel-3012	82	2	first	first	ADJ
absel-3012	82	3	one	one	NUM
absel-3012	82	4	is	be	AUX
absel-3012	82	5	that	that	SCONJ
absel-3012	82	6	the	the	DET
absel-3012	82	7	shares	share	NOUN
absel-3012	82	8	of	of	ADP
absel-3012	82	9	market	market	NOUN
absel-3012	82	10	are	be	AUX
absel-3012	82	11	high	high	ADJ
absel-3012	82	12	in	in	ADP
absel-3012	82	13	the	the	DET
absel-3012	82	14	beginning	beginning	NOUN
absel-3012	82	15	since	since	SCONJ
absel-3012	82	16	all	all	DET
absel-3012	82	17	brands	brand	NOUN
absel-3012	82	18	begin	begin	VERB
absel-3012	82	19	from	from	ADP
absel-3012	82	20	unawareness	unawareness	NOUN
absel-3012	82	21	.	.	PUNCT
absel-3012	83	1	a	a	DET
absel-3012	83	2	variant	variant	NOUN
absel-3012	83	3	on	on	ADP
absel-3012	83	4	the	the	DET
absel-3012	83	5	game	game	NOUN
absel-3012	83	6	could	could	AUX
absel-3012	83	7	include	include	VERB
absel-3012	83	8	a	a	DET
absel-3012	83	9	non	non	ADJ
absel-3012	83	10	-	-	ADJ
absel-3012	83	11	player	player	ADJ
absel-3012	83	12	brand	brand	NOUN
absel-3012	83	13	in	in	ADP
absel-3012	83	14	each	each	DET
absel-3012	83	15	segment	segment	NOUN
absel-3012	83	16	that	that	PRON
absel-3012	83	17	would	would	AUX
absel-3012	83	18	stay	stay	VERB
absel-3012	83	19	at	at	ADP
absel-3012	83	20	trial	trial	NOUN
absel-3012	83	21	level	level	NOUN
absel-3012	83	22	.	.	PUNCT
absel-3012	84	1	this	this	PRON
absel-3012	84	2	would	would	AUX
absel-3012	84	3	be	be	AUX
absel-3012	84	4	a	a	DET
absel-3012	84	5	non	non	ADJ
absel-3012	84	6	-	-	ADJ
absel-3012	84	7	consumer	consumer	ADJ
absel-3012	84	8	brand	brand	NOUN
absel-3012	84	9	,	,	PUNCT
absel-3012	84	10	becoming	become	VERB
absel-3012	84	11	a	a	DET
absel-3012	84	12	proxy	proxy	NOUN
absel-3012	84	13	to	to	PART
absel-3012	84	14	reduce	reduce	VERB
absel-3012	84	15	shares	share	NOUN
absel-3012	84	16	at	at	ADP
absel-3012	84	17	early	early	ADJ
absel-3012	84	18	stages	stage	NOUN
absel-3012	84	19	of	of	ADP
absel-3012	84	20	brand	brand	NOUN
absel-3012	84	21	development	development	NOUN
absel-3012	84	22	.	.	PUNCT
absel-3012	85	1	this	this	DET
absel-3012	85	2	variant	variant	NOUN
absel-3012	85	3	has	have	AUX
absel-3012	85	4	not	not	PART
absel-3012	85	5	been	be	AUX
absel-3012	85	6	tested	test	VERB
absel-3012	85	7	.	.	PUNCT
absel-3012	86	1	the	the	DET
absel-3012	86	2	second	second	ADJ
absel-3012	86	3	one	one	NOUN
absel-3012	86	4	is	be	AUX
absel-3012	86	5	that	that	SCONJ
absel-3012	86	6	the	the	DET
absel-3012	86	7	model	model	NOUN
absel-3012	86	8	does	do	AUX
absel-3012	86	9	n’t	not	PART
absel-3012	86	10	follow	follow	VERB
absel-3012	86	11	a	a	DET
absel-3012	86	12	product	product	NOUN
absel-3012	86	13	life	life	NOUN
absel-3012	86	14	-	-	PUNCT
absel-3012	86	15	cycle	cycle	NOUN
absel-3012	86	16	curve	curve	NOUN
absel-3012	86	17	.	.	PUNCT
absel-3012	87	1	such	such	ADJ
absel-3012	87	2	model	model	NOUN
absel-3012	87	3	could	could	AUX
absel-3012	87	4	be	be	AUX
absel-3012	87	5	implemented	implement	VERB
absel-3012	87	6	in	in	ADP
absel-3012	87	7	a	a	DET
absel-3012	87	8	computer	computer	NOUN
absel-3012	87	9	version	version	NOUN
absel-3012	87	10	of	of	ADP
absel-3012	87	11	the	the	DET
absel-3012	87	12	same	same	ADJ
absel-3012	87	13	game	game	NOUN
absel-3012	87	14	.	.	PUNCT
absel-3012	88	1	minor	minor	ADJ
absel-3012	88	2	distortions	distortion	NOUN
absel-3012	88	3	come	come	VERB
absel-3012	88	4	from	from	ADP
absel-3012	88	5	the	the	DET
absel-3012	88	6	fact	fact	NOUN
absel-3012	88	7	that	that	SCONJ
absel-3012	88	8	the	the	DET
absel-3012	88	9	game	game	NOUN
absel-3012	88	10	model	model	NOUN
absel-3012	88	11	also	also	ADV
absel-3012	88	12	does	do	AUX
absel-3012	88	13	n’t	not	PART
absel-3012	88	14	incorporate	incorporate	VERB
absel-3012	88	15	all	all	DET
absel-3012	88	16	factors	factor	NOUN
absel-3012	88	17	.for	.for	ADP
absel-3012	88	18	example	example	NOUN
absel-3012	88	19	cost	cost	NOUN
absel-3012	88	20	of	of	ADP
absel-3012	88	21	manufacturing	manufacturing	NOUN
absel-3012	88	22	,	,	PUNCT
absel-3012	88	23	and	and	CCONJ
absel-3012	88	24	logistics	logistic	NOUN
absel-3012	88	25	are	be	AUX
absel-3012	88	26	not	not	PART
absel-3012	88	27	included	include	VERB
absel-3012	88	28	.	.	PUNCT
absel-3012	89	1	the	the	DET
absel-3012	89	2	players	player	NOUN
absel-3012	89	3	also	also	ADV
absel-3012	89	4	can	can	AUX
absel-3012	89	5	not	not	PART
absel-3012	89	6	invest	invest	VERB
absel-3012	89	7	in	in	ADP
absel-3012	89	8	new	new	ADJ
absel-3012	89	9	technologies	technology	NOUN
absel-3012	89	10	or	or	CCONJ
absel-3012	89	11	product	product	NOUN
absel-3012	89	12	quality	quality	NOUN
absel-3012	89	13	.	.	PUNCT
absel-3012	90	1	the	the	DET
absel-3012	90	2	prices	price	NOUN
absel-3012	90	3	are	be	AUX
absel-3012	90	4	fixed	fix	VERB
absel-3012	90	5	and	and	CCONJ
absel-3012	90	6	given	give	VERB
absel-3012	90	7	as	as	ADP
absel-3012	90	8	margins	margin	NOUN
absel-3012	90	9	in	in	ADP
absel-3012	90	10	order	order	NOUN
absel-3012	90	11	to	to	PART
absel-3012	90	12	avoid	avoid	VERB
absel-3012	90	13	price	price	NOUN
absel-3012	90	14	competition	competition	NOUN
absel-3012	90	15	.	.	PUNCT
absel-3012	91	1	incorporating	incorporate	VERB
absel-3012	91	2	price	price	NOUN
absel-3012	91	3	fluctuations	fluctuation	NOUN
absel-3012	91	4	would	would	AUX
absel-3012	91	5	create	create	VERB
absel-3012	91	6	a	a	DET
absel-3012	91	7	much	much	ADV
absel-3012	91	8	more	more	ADV
absel-3012	91	9	complex	complex	ADJ
absel-3012	91	10	model	model	NOUN
absel-3012	91	11	,	,	PUNCT
absel-3012	91	12	and	and	CCONJ
absel-3012	91	13	potentially	potentially	ADV
absel-3012	91	14	create	create	VERB
absel-3012	91	15	a	a	DET
absel-3012	91	16	race	race	NOUN
absel-3012	91	17	to	to	ADP
absel-3012	91	18	the	the	DET
absel-3012	91	19	bottom	bottom	NOUN
absel-3012	91	20	in	in	ADP
absel-3012	91	21	prices	price	NOUN
absel-3012	91	22	,	,	PUNCT
absel-3012	91	23	changing	change	VERB
absel-3012	91	24	the	the	DET
absel-3012	91	25	focus	focus	NOUN
absel-3012	91	26	of	of	ADP
absel-3012	91	27	the	the	DET
absel-3012	91	28	game	game	NOUN
absel-3012	91	29	.	.	PUNCT
absel-3012	92	1	the	the	DET
absel-3012	92	2	game	game	NOUN
absel-3012	92	3	could	could	AUX
absel-3012	92	4	be	be	AUX
absel-3012	92	5	complicated	complicate	VERB
absel-3012	92	6	much	much	ADV
absel-3012	92	7	more	more	ADJ
absel-3012	92	8	,	,	PUNCT
absel-3012	92	9	however	however	ADV
absel-3012	92	10	more	more	ADJ
absel-3012	92	11	complexity	complexity	NOUN
absel-3012	92	12	does	do	AUX
absel-3012	92	13	not	not	PART
absel-3012	92	14	necessarily	necessarily	ADV
absel-3012	92	15	means	mean	VERB
absel-3012	92	16	a	a	DET
absel-3012	92	17	better	well	ADJ
absel-3012	92	18	learning	learn	VERB
absel-3012	92	19	experience	experience	NOUN
absel-3012	92	20	for	for	ADP
absel-3012	92	21	the	the	DET
absel-3012	92	22	participants	participant	NOUN
absel-3012	92	23	.	.	PUNCT
absel-3012	93	1	the	the	DET
absel-3012	93	2	complexity	complexity	NOUN
absel-3012	93	3	was	be	AUX
absel-3012	93	4	kept	keep	VERB
absel-3012	93	5	low	low	ADJ
absel-3012	93	6	on	on	ADP
absel-3012	93	7	purpose	purpose	NOUN
absel-3012	93	8	to	to	PART
absel-3012	93	9	maximize	maximize	VERB
absel-3012	93	10	learning	learn	VERB
absel-3012	93	11	for	for	ADP
absel-3012	93	12	participants	participant	NOUN
absel-3012	93	13	.	.	PUNCT
absel-3012	94	1	page	page	NOUN
absel-3012	94	2	19	19	NUM
absel-3012	94	3	developments	development	NOUN
absel-3012	94	4	in	in	ADP
absel-3012	94	5	business	business	NOUN
absel-3012	94	6	simulation	simulation	NOUN
absel-3012	94	7	and	and	CCONJ
absel-3012	94	8	experiential	experiential	ADJ
absel-3012	94	9	learning	learning	NOUN
absel-3012	94	10	,	,	PUNCT
absel-3012	94	11	volume	volume	NOUN
absel-3012	94	12	43	43	NUM
absel-3012	94	13	,	,	PUNCT
absel-3012	94	14	2016	2016	NUM
absel-3012	94	15	conclusions	conclusion	NOUN
absel-3012	94	16	this	this	DET
absel-3012	94	17	article	article	NOUN
absel-3012	94	18	introduces	introduce	VERB
absel-3012	94	19	a	a	DET
absel-3012	94	20	game	game	NOUN
absel-3012	94	21	for	for	ADP
absel-3012	94	22	classroom	classroom	NOUN
absel-3012	94	23	use	use	NOUN
absel-3012	94	24	based	base	VERB
absel-3012	94	25	on	on	ADP
absel-3012	94	26	a	a	DET
absel-3012	94	27	simplified	simplified	ADJ
absel-3012	94	28	model	model	NOUN
absel-3012	94	29	of	of	ADP
absel-3012	94	30	the	the	DET
absel-3012	94	31	consumer	consumer	NOUN
absel-3012	94	32	industry	industry	NOUN
absel-3012	94	33	segmentation	segmentation	NOUN
absel-3012	94	34	,	,	PUNCT
absel-3012	94	35	promotion	promotion	NOUN
absel-3012	94	36	and	and	CCONJ
absel-3012	94	37	brand	brand	NOUN
absel-3012	94	38	management	management	NOUN
absel-3012	94	39	.	.	PUNCT
absel-3012	95	1	the	the	DET
absel-3012	95	2	game	game	NOUN
absel-3012	95	3	is	be	AUX
absel-3012	95	4	designed	design	VERB
absel-3012	95	5	to	to	PART
absel-3012	95	6	last	last	VERB
absel-3012	95	7	three	three	NUM
absel-3012	95	8	hours	hour	NOUN
absel-3012	95	9	and	and	CCONJ
absel-3012	95	10	train	train	VERB
absel-3012	95	11	up	up	ADP
absel-3012	95	12	to	to	PART
absel-3012	95	13	thirty	thirty	NUM
absel-3012	95	14	participants	participant	NOUN
absel-3012	95	15	.	.	PUNCT
absel-3012	96	1	the	the	DET
absel-3012	96	2	game	game	NOUN
absel-3012	96	3	is	be	AUX
absel-3012	96	4	a	a	DET
absel-3012	96	5	translation	translation	NOUN
absel-3012	96	6	with	with	ADP
absel-3012	96	7	from	from	ADP
absel-3012	96	8	the	the	DET
absel-3012	96	9	brand	brand	NOUN
absel-3012	96	10	game	game	NOUN
absel-3012	96	11	published	publish	VERB
absel-3012	96	12	in	in	ADP
absel-3012	96	13	alves	alves	PROPN
absel-3012	96	14	(	(	PUNCT
absel-3012	96	15	2015	2015	NUM
absel-3012	96	16	)	)	PUNCT
absel-3012	96	17	.	.	PUNCT
absel-3012	97	1	the	the	DET
absel-3012	97	2	purpose	purpose	NOUN
absel-3012	97	3	is	be	AUX
absel-3012	97	4	to	to	PART
absel-3012	97	5	create	create	VERB
absel-3012	97	6	a	a	DET
absel-3012	97	7	relatively	relatively	ADV
absel-3012	97	8	cheap	cheap	ADJ
absel-3012	97	9	training	training	NOUN
absel-3012	97	10	tool	tool	NOUN
absel-3012	97	11	for	for	ADP
absel-3012	97	12	strategy	strategy	NOUN
absel-3012	97	13	,	,	PUNCT
absel-3012	97	14	business	business	NOUN
absel-3012	97	15	strategy	strategy	NOUN
absel-3012	97	16	,	,	PUNCT
absel-3012	97	17	marketing	marketing	NOUN
absel-3012	97	18	strategy	strategy	NOUN
absel-3012	97	19	and	and	CCONJ
absel-3012	97	20	game	game	NOUN
absel-3012	97	21	theory	theory	NOUN
absel-3012	97	22	.	.	PUNCT
absel-3012	98	1	the	the	DET
absel-3012	98	2	game	game	NOUN
absel-3012	98	3	rules	rule	NOUN
absel-3012	98	4	section	section	NOUN
absel-3012	98	5	is	be	AUX
absel-3012	98	6	in	in	ADP
absel-3012	98	7	an	an	DET
absel-3012	98	8	appendix	appendix	NOUN
absel-3012	98	9	so	so	SCONJ
absel-3012	98	10	that	that	SCONJ
absel-3012	98	11	it	it	PRON
absel-3012	98	12	can	can	AUX
absel-3012	98	13	be	be	AUX
absel-3012	98	14	printed	print	VERB
absel-3012	98	15	separately	separately	ADV
absel-3012	98	16	for	for	ADP
absel-3012	98	17	the	the	DET
absel-3012	98	18	participants	participant	NOUN
absel-3012	98	19	.	.	PUNCT
absel-3012	99	1	references	reference	NOUN
absel-3012	99	2	alves	alve	NOUN
absel-3012	99	3	,	,	PUNCT
absel-3012	99	4	p.	p.	NOUN
absel-3012	99	5	v.	v.	ADP
absel-3012	99	6	s.	s.	PROPN
absel-3012	99	7	(	(	PUNCT
absel-3012	99	8	2001	2001	NUM
absel-3012	99	9	)	)	PUNCT
absel-3012	99	10	.	.	PUNCT
absel-3012	100	1	jogos	jogos	PROPN
absel-3012	100	2	de	de	PROPN
absel-3012	100	3	empresas	empresas	PROPN
absel-3012	100	4	.	.	PROPN
absel-3012	101	1	são	são	PROPN
absel-3012	101	2	paulo	paulo	PROPN
absel-3012	101	3	:	:	PUNCT
absel-3012	101	4	makron	makron	NOUN
absel-3012	101	5	books	book	NOUN
absel-3012	101	6	.	.	PUNCT
absel-3012	102	1	alves	alves	PROPN
absel-3012	102	2	,	,	PUNCT
absel-3012	102	3	p.	p.	NOUN
absel-3012	102	4	v.	v.	ADP
absel-3012	102	5	s.	s.	PROPN
absel-3012	102	6	(	(	PUNCT
absel-3012	102	7	2005	2005	NUM
absel-3012	102	8	)	)	PUNCT
absel-3012	102	9	.	.	PUNCT
absel-3012	103	1	uso	uso	PROPN
absel-3012	103	2	de	de	PROPN
absel-3012	103	3	simulação	simulação	PROPN
absel-3012	103	4	como	como	PROPN
absel-3012	103	5	metodologia	metodologia	PROPN
absel-3012	103	6	de	de	X
absel-3012	103	7	pesquisa	pesquisa	PROPN
absel-3012	103	8	em	em	PROPN
absel-3012	103	9	ciências	ciências	PROPN
absel-3012	103	10	sociais	sociais	PROPN
absel-3012	103	11	.	.	PUNCT
absel-3012	104	1	in	in	ADP
absel-3012	104	2	cadernos	cadernos	PROPN
absel-3012	104	3	ebape	ebape	NOUN
absel-3012	104	4	,	,	PUNCT
absel-3012	104	5	vol	vol	NOUN
absel-3012	104	6	3	3	NUM
absel-3012	104	7	,	,	PUNCT
absel-3012	104	8	no	no	DET
absel-3012	104	9	1	1	NUM
absel-3012	104	10	,	,	PUNCT
absel-3012	104	11	1	1	NUM
absel-3012	104	12	-	-	SYM
absel-3012	104	13	9	9	NUM
absel-3012	104	14	.	.	PUNCT
absel-3012	105	1	alves	alve	NOUN
absel-3012	105	2	,	,	PUNCT
absel-3012	105	3	p.v.s	p.v.s	NOUN
absel-3012	105	4	.	.	PUNCT
absel-3012	105	5	(	(	PUNCT
absel-3012	105	6	2015	2015	NUM
absel-3012	105	7	)	)	PUNCT
absel-3012	105	8	.	.	PUNCT
absel-3012	106	1	jogos	jogos	PROPN
absel-3012	106	2	e	e	PROPN
absel-3012	106	3	simulações	simulações	PROPN
absel-3012	106	4	de	de	PROPN
absel-3012	106	5	empresas	empresas	PROPN
absel-3012	106	6	.	.	PUNCT
absel-3012	107	1	rio	rio	PROPN
absel-3012	107	2	de	de	PROPN
absel-3012	107	3	janeiro	janeiro	PROPN
absel-3012	107	4	:	:	PUNCT
absel-3012	107	5	alta	alta	PROPN
absel-3012	107	6	books	books	PROPN
absel-3012	107	7	bertalanffy	bertalanffy	PROPN
absel-3012	107	8	,	,	PUNCT
absel-3012	107	9	l.	l.	PROPN
absel-3012	107	10	v.	v.	PROPN
absel-3012	107	11	(	(	PUNCT
absel-3012	107	12	1969	1969	NUM
absel-3012	107	13	)	)	PUNCT
absel-3012	107	14	.	.	PUNCT
absel-3012	108	1	general	general	ADJ
absel-3012	108	2	systems	systems	PROPN
absel-3012	108	3	theory	theory	NOUN
absel-3012	108	4	.	.	PUNCT
absel-3012	109	1	new	new	PROPN
absel-3012	109	2	york	york	PROPN
absel-3012	109	3	,	,	PUNCT
absel-3012	109	4	george	george	PROPN
absel-3012	109	5	braziller	braziller	NOUN
absel-3012	109	6	.	.	PUNCT
absel-3012	110	1	court	court	NOUN
absel-3012	110	2	,	,	PUNCT
absel-3012	110	3	david	david	PROPN
absel-3012	110	4	;	;	PUNCT
absel-3012	110	5	et	et	PROPN
absel-3012	110	6	alli	alli	PROPN
absel-3012	110	7	(	(	PUNCT
absel-3012	110	8	2009	2009	NUM
absel-3012	110	9	)	)	PUNCT
absel-3012	110	10	.	.	PUNCT
absel-3012	111	1	the	the	DET
absel-3012	111	2	consumer	consumer	NOUN
absel-3012	111	3	decision	decision	NOUN
absel-3012	111	4	journey	journey	NOUN
absel-3012	111	5	.	.	PUNCT
absel-3012	112	1	in	in	ADP
absel-3012	112	2	mckinsey	mckinsey	PROPN
absel-3012	112	3	quarterly	quarterly	ADV
absel-3012	112	4	,	,	PUNCT
absel-3012	112	5	issue	issue	NOUN
absel-3012	112	6	3	3	NUM
absel-3012	112	7	,	,	PUNCT
absel-3012	112	8	96	96	NUM
absel-3012	112	9	-	-	SYM
absel-3012	112	10	107	107	NUM
absel-3012	112	11	luce	luce	NOUN
absel-3012	112	12	,	,	PUNCT
absel-3012	112	13	r.	r.	PROPN
absel-3012	112	14	d.	d.	PROPN
absel-3012	112	15	,	,	PUNCT
absel-3012	112	16	raiffa	raiffa	PROPN
absel-3012	112	17	,	,	PUNCT
absel-3012	112	18	h.	h.	PROPN
absel-3012	112	19	(	(	PUNCT
absel-3012	112	20	1989	1989	NUM
absel-3012	112	21	)	)	PUNCT
absel-3012	112	22	.	.	PUNCT
absel-3012	113	1	games	game	NOUN
absel-3012	113	2	and	and	CCONJ
absel-3012	113	3	decision	decision	NOUN
absel-3012	113	4	.	.	PUNCT
absel-3012	114	1	new	new	PROPN
absel-3012	114	2	york	york	PROPN
absel-3012	114	3	,	,	PUNCT
absel-3012	114	4	john	john	PROPN
absel-3012	114	5	wiley	wiley	PROPN
absel-3012	114	6	and	and	CCONJ
absel-3012	114	7	sons	son	NOUN
absel-3012	114	8	shao	shao	PROPN
absel-3012	114	9	,	,	PUNCT
absel-3012	114	10	wei	wei	PROPN
absel-3012	114	11	;	;	PUNCT
absel-3012	114	12	et	et	PROPN
absel-3012	114	13	alli	alli	PROPN
absel-3012	114	14	.	.	PUNCT
absel-3012	115	1	(	(	PUNCT
absel-3012	115	2	2008	2008	NUM
absel-3012	115	3	)	)	PUNCT
absel-3012	115	4	.	.	PUNCT
absel-3012	116	1	decisions	decision	NOUN
absel-3012	116	2	,	,	PUNCT
absel-3012	116	3	decisions	decision	NOUN
absel-3012	116	4	,	,	PUNCT
absel-3012	116	5	decisions	decision	NOUN
absel-3012	116	6	:	:	PUNCT
absel-3012	116	7	multiple	multiple	ADJ
absel-3012	116	8	pathways	pathway	NOUN
absel-3012	116	9	to	to	PART
absel-3012	116	10	choice	choice	VERB
absel-3012	116	11	.	.	PUNCT
absel-3012	117	1	in	in	ADP
absel-3012	117	2	international	international	ADJ
absel-3012	117	3	journal	journal	NOUN
absel-3012	117	4	of	of	ADP
absel-3012	117	5	market	market	NOUN
absel-3012	117	6	research	research	NOUN
absel-3012	117	7	,	,	PUNCT
absel-3012	117	8	vol	vol	NOUN
absel-3012	117	9	50	50	NUM
absel-3012	117	10	,	,	PUNCT
absel-3012	117	11	issue	issue	NOUN
absel-3012	117	12	6	6	NUM
absel-3012	117	13	,	,	PUNCT
absel-3012	117	14	797	797	NUM
absel-3012	117	15	-	-	SYM
absel-3012	117	16	816	816	NUM
absel-3012	117	17	page	page	NOUN
absel-3012	117	18	20	20	NUM
absel-3012	117	19	developments	development	NOUN
absel-3012	117	20	in	in	ADP
absel-3012	117	21	business	business	NOUN
absel-3012	117	22	simulation	simulation	NOUN
absel-3012	117	23	and	and	CCONJ
absel-3012	117	24	experiential	experiential	ADJ
absel-3012	117	25	learning	learning	NOUN
absel-3012	117	26	,	,	PUNCT
absel-3012	117	27	volume	volume	NOUN
absel-3012	117	28	43	43	NUM
absel-3012	117	29	,	,	PUNCT
absel-3012	117	30	2016	2016	NUM
absel-3012	117	31	game	game	NOUN
absel-3012	117	32	scenario	scenario	NOUN
absel-3012	117	33	a	a	DET
absel-3012	117	34	new	new	ADJ
absel-3012	117	35	technology	technology	NOUN
absel-3012	117	36	has	have	AUX
absel-3012	117	37	been	be	AUX
absel-3012	117	38	developed	develop	VERB
absel-3012	117	39	allowing	allow	VERB
absel-3012	117	40	for	for	SCONJ
absel-3012	117	41	an	an	DET
absel-3012	117	42	entirely	entirely	ADV
absel-3012	117	43	new	new	ADJ
absel-3012	117	44	consumer	consumer	NOUN
absel-3012	117	45	product	product	NOUN
absel-3012	117	46	to	to	PART
absel-3012	117	47	be	be	AUX
absel-3012	117	48	made	make	VERB
absel-3012	117	49	.	.	PUNCT
absel-3012	118	1	all	all	DET
absel-3012	118	2	companies	company	NOUN
absel-3012	118	3	in	in	ADP
absel-3012	118	4	this	this	DET
absel-3012	118	5	market	market	NOUN
absel-3012	118	6	are	be	AUX
absel-3012	118	7	going	go	VERB
absel-3012	118	8	to	to	PART
absel-3012	118	9	markets	market	VERB
absel-3012	118	10	their	their	PRON
absel-3012	118	11	brands	brand	NOUN
absel-3012	118	12	for	for	ADP
absel-3012	118	13	the	the	DET
absel-3012	118	14	five	five	NUM
absel-3012	118	15	existing	exist	VERB
absel-3012	118	16	segments	segment	NOUN
absel-3012	118	17	:	:	PUNCT
absel-3012	118	18	high	high	ADJ
absel-3012	118	19	income	income	NOUN
absel-3012	118	20	,	,	PUNCT
absel-3012	118	21	innovators	innovator	NOUN
absel-3012	118	22	,	,	PUNCT
absel-3012	118	23	family	family	NOUN
absel-3012	118	24	first	first	ADV
absel-3012	118	25	,	,	PUNCT
absel-3012	118	26	status	status	NOUN
absel-3012	118	27	seekers	seeker	NOUN
absel-3012	118	28	and	and	CCONJ
absel-3012	118	29	adventurers	adventurer	NOUN
absel-3012	118	30	.	.	PUNCT
absel-3012	119	1	the	the	DET
absel-3012	119	2	companies	company	NOUN
absel-3012	119	3	will	will	AUX
absel-3012	119	4	develop	develop	VERB
absel-3012	119	5	specific	specific	ADJ
absel-3012	119	6	brands	brand	NOUN
absel-3012	119	7	for	for	ADP
absel-3012	119	8	each	each	DET
absel-3012	119	9	segment	segment	NOUN
absel-3012	119	10	and	and	CCONJ
absel-3012	119	11	manage	manage	VERB
absel-3012	119	12	these	these	DET
absel-3012	119	13	brands	brand	NOUN
absel-3012	119	14	along	along	ADP
absel-3012	119	15	the	the	DET
absel-3012	119	16	years	year	NOUN
absel-3012	119	17	trying	try	VERB
absel-3012	119	18	to	to	PART
absel-3012	119	19	obtain	obtain	VERB
absel-3012	119	20	the	the	DET
absel-3012	119	21	best	good	ADJ
absel-3012	119	22	positioning	positioning	NOUN
absel-3012	119	23	at	at	ADP
absel-3012	119	24	the	the	DET
absel-3012	119	25	end	end	NOUN
absel-3012	119	26	of	of	ADP
absel-3012	119	27	the	the	DET
absel-3012	119	28	decade	decade	NOUN
absel-3012	119	29	.	.	PUNCT
absel-3012	120	1	the	the	DET
absel-3012	120	2	brands	brand	NOUN
absel-3012	120	3	begin	begin	VERB
absel-3012	120	4	the	the	DET
absel-3012	120	5	game	game	NOUN
absel-3012	120	6	unknown	unknown	ADJ
absel-3012	120	7	to	to	ADP
absel-3012	120	8	the	the	DET
absel-3012	120	9	public	public	NOUN
absel-3012	120	10	and	and	CCONJ
absel-3012	120	11	must	must	AUX
absel-3012	120	12	be	be	AUX
absel-3012	120	13	developed	develop	VERB
absel-3012	120	14	through	through	ADP
absel-3012	120	15	many	many	ADJ
absel-3012	120	16	stages	stage	NOUN
absel-3012	120	17	of	of	ADP
absel-3012	120	18	adoption	adoption	NOUN
absel-3012	120	19	and	and	CCONJ
absel-3012	120	20	loyalty	loyalty	NOUN
absel-3012	120	21	.	.	PUNCT
absel-3012	121	1	many	many	ADJ
absel-3012	121	2	marketing	marketing	NOUN
absel-3012	121	3	actions	action	NOUN
absel-3012	121	4	can	can	AUX
absel-3012	121	5	be	be	AUX
absel-3012	121	6	chosen	choose	VERB
absel-3012	121	7	in	in	ADP
absel-3012	121	8	the	the	DET
absel-3012	121	9	target	target	NOUN
absel-3012	121	10	segments	segment	NOUN
absel-3012	121	11	.	.	PUNCT
absel-3012	122	1	your	your	PRON
absel-3012	122	2	objective	objective	NOUN
absel-3012	122	3	is	be	AUX
absel-3012	122	4	to	to	PART
absel-3012	122	5	manage	manage	VERB
absel-3012	122	6	the	the	DET
absel-3012	122	7	company	company	NOUN
absel-3012	122	8	over	over	ADP
absel-3012	122	9	the	the	DET
absel-3012	122	10	next	next	ADJ
absel-3012	122	11	10	10	NUM
absel-3012	122	12	years	year	NOUN
absel-3012	122	13	(	(	PUNCT
absel-3012	122	14	ten	ten	NUM
absel-3012	122	15	turns	turn	NOUN
absel-3012	122	16	)	)	PUNCT
absel-3012	122	17	.	.	PUNCT
absel-3012	123	1	game	game	NOUN
absel-3012	123	2	scale	scale	NOUN
absel-3012	123	3	each	each	DET
absel-3012	123	4	turn	turn	NOUN
absel-3012	123	5	is	be	AUX
absel-3012	123	6	the	the	DET
absel-3012	123	7	equivalent	equivalent	ADJ
absel-3012	123	8	one	one	NUM
absel-3012	123	9	fiscal	fiscal	ADJ
absel-3012	123	10	year	year	NOUN
absel-3012	123	11	.	.	PUNCT
absel-3012	124	1	each	each	DET
absel-3012	124	2	monetary	monetary	ADJ
absel-3012	124	3	unit	unit	NOUN
absel-3012	124	4	(	(	PUNCT
absel-3012	124	5	$	$	SYM
absel-3012	124	6	1	1	NUM
absel-3012	124	7	)	)	PUNCT
absel-3012	124	8	is	be	AUX
absel-3012	124	9	the	the	DET
absel-3012	124	10	equivalent	equivalent	NOUN
absel-3012	124	11	to	to	ADP
absel-3012	124	12	one	one	NUM
absel-3012	124	13	million	million	NUM
absel-3012	124	14	dollars	dollar	NOUN
absel-3012	124	15	(	(	PUNCT
absel-3012	124	16	1	1	NUM
absel-3012	124	17	us$	us$	SYM
absel-3012	124	18	million	million	NUM
absel-3012	124	19	)	)	PUNCT
absel-3012	124	20	.	.	PUNCT
absel-3012	125	1	each	each	DET
absel-3012	125	2	market	market	NOUN
absel-3012	125	3	size	size	NOUN
absel-3012	125	4	unit	unit	NOUN
absel-3012	125	5	(	(	PUNCT
absel-3012	125	6	size	size	NOUN
absel-3012	125	7	1	1	NUM
absel-3012	125	8	)	)	PUNCT
absel-3012	125	9	is	be	AUX
absel-3012	125	10	the	the	DET
absel-3012	125	11	equivalent	equivalent	ADJ
absel-3012	125	12	one	one	NUM
absel-3012	125	13	million	million	NUM
absel-3012	125	14	consumers	consumer	NOUN
absel-3012	125	15	.	.	PUNCT
absel-3012	126	1	each	each	DET
absel-3012	126	2	group	group	NOUN
absel-3012	126	3	starts	start	VERB
absel-3012	126	4	with	with	ADP
absel-3012	126	5	two	two	NUM
absel-3012	126	6	hundred	hundred	NUM
absel-3012	126	7	and	and	CCONJ
absel-3012	126	8	fifty	fifty	NUM
absel-3012	126	9	million	million	NUM
absel-3012	126	10	dollars	dollar	NOUN
absel-3012	126	11	(	(	PUNCT
absel-3012	126	12	$	$	SYM
absel-3012	126	13	250	250	NUM
absel-3012	126	14	)	)	PUNCT
absel-3012	126	15	.	.	PUNCT
absel-3012	127	1	the	the	DET
absel-3012	127	2	margin	margin	NOUN
absel-3012	127	3	of	of	ADP
absel-3012	127	4	each	each	DET
absel-3012	127	5	consumer	consumer	NOUN
absel-3012	127	6	is	be	AUX
absel-3012	127	7	given	give	VERB
absel-3012	127	8	in	in	ADP
absel-3012	127	9	monetary	monetary	ADJ
absel-3012	127	10	units	unit	NOUN
absel-3012	127	11	,	,	PUNCT
absel-3012	127	12	that	that	ADV
absel-3012	127	13	is	is	ADV
absel-3012	127	14	,	,	PUNCT
absel-3012	127	15	the	the	DET
absel-3012	127	16	number	number	NOUN
absel-3012	127	17	of	of	ADP
absel-3012	127	18	million	million	NUM
absel-3012	127	19	dollars	dollar	NOUN
absel-3012	127	20	of	of	ADP
absel-3012	127	21	profit	profit	NOUN
absel-3012	127	22	margin	margin	NOUN
absel-3012	127	23	,	,	PUNCT
absel-3012	127	24	per	per	ADP
absel-3012	127	25	million	million	NUM
absel-3012	127	26	consumers	consumer	NOUN
absel-3012	127	27	that	that	PRON
absel-3012	127	28	bought	buy	VERB
absel-3012	127	29	the	the	DET
absel-3012	127	30	product	product	NOUN
absel-3012	127	31	.	.	PUNCT
absel-3012	128	1	each	each	DET
absel-3012	128	2	group	group	NOUN
absel-3012	128	3	starts	start	VERB
absel-3012	128	4	with	with	ADP
absel-3012	128	5	five	five	NUM
absel-3012	128	6	brands	brand	NOUN
absel-3012	128	7	,	,	PUNCT
absel-3012	128	8	one	one	NUM
absel-3012	128	9	in	in	ADP
absel-3012	128	10	each	each	PRON
absel-3012	128	11	of	of	ADP
absel-3012	128	12	the	the	DET
absel-3012	128	13	five	five	NUM
absel-3012	128	14	segments	segment	NOUN
absel-3012	128	15	.	.	PUNCT
absel-3012	129	1	these	these	DET
absel-3012	129	2	brands	brand	NOUN
absel-3012	129	3	are	be	AUX
absel-3012	129	4	in	in	ADP
absel-3012	129	5	the	the	DET
absel-3012	129	6	situation	situation	NOUN
absel-3012	129	7	of	of	ADP
absel-3012	129	8	unawareness	unawareness	NOUN
absel-3012	129	9	,	,	PUNCT
absel-3012	129	10	that	that	ADV
absel-3012	129	11	is	is	ADV
absel-3012	129	12	,	,	PUNCT
absel-3012	129	13	they	they	PRON
absel-3012	129	14	are	be	AUX
absel-3012	129	15	located	locate	VERB
absel-3012	129	16	in	in	ADP
absel-3012	129	17	the	the	DET
absel-3012	129	18	leftmost	leftmost	PROPN
absel-3012	129	19	box	box	PROPN
absel-3012	129	20	of	of	ADP
absel-3012	129	21	the	the	DET
absel-3012	129	22	main	main	ADJ
absel-3012	129	23	diagram	diagram	NOUN
absel-3012	129	24	of	of	ADP
absel-3012	129	25	each	each	DET
absel-3012	129	26	segment	segment	NOUN
absel-3012	129	27	.	.	PUNCT
absel-3012	130	1	put	put	VERB
absel-3012	130	2	a	a	DET
absel-3012	130	3	marker	marker	NOUN
absel-3012	130	4	on	on	ADP
absel-3012	130	5	the	the	DET
absel-3012	130	6	unawareness	unawareness	NOUN
absel-3012	130	7	box	box	NOUN
absel-3012	130	8	to	to	PART
absel-3012	130	9	represent	represent	VERB
absel-3012	130	10	that	that	PRON
absel-3012	130	11	.	.	PUNCT
absel-3012	131	1	game	game	NOUN
absel-3012	131	2	setup	setup	NOUN
absel-3012	131	3	the	the	DET
absel-3012	131	4	facilitator	facilitator	NOUN
absel-3012	131	5	will	will	AUX
absel-3012	131	6	distribute	distribute	VERB
absel-3012	131	7	the	the	DET
absel-3012	131	8	rules	rule	NOUN
absel-3012	131	9	among	among	ADP
absel-3012	131	10	the	the	DET
absel-3012	131	11	participants	participant	NOUN
absel-3012	131	12	,	,	PUNCT
absel-3012	131	13	and	and	CCONJ
absel-3012	131	14	separate	separate	VERB
absel-3012	131	15	them	they	PRON
absel-3012	131	16	into	into	ADP
absel-3012	131	17	four	four	NUM
absel-3012	131	18	groups	group	NOUN
absel-3012	131	19	or	or	CCONJ
absel-3012	131	20	more	more	ADJ
absel-3012	131	21	groups	group	NOUN
absel-3012	131	22	.	.	PUNCT
absel-3012	132	1	each	each	DET
absel-3012	132	2	group	group	NOUN
absel-3012	132	3	can	can	AUX
absel-3012	132	4	have	have	VERB
absel-3012	132	5	from	from	ADP
absel-3012	132	6	two	two	NUM
absel-3012	132	7	to	to	PART
absel-3012	132	8	five	five	NUM
absel-3012	132	9	participants	participant	NOUN
absel-3012	132	10	.	.	PUNCT
absel-3012	133	1	the	the	DET
absel-3012	133	2	facilitator	facilitator	NOUN
absel-3012	133	3	must	must	AUX
absel-3012	133	4	draw	draw	VERB
absel-3012	133	5	,	,	PUNCT
absel-3012	133	6	or	or	CCONJ
absel-3012	133	7	project	project	NOUN
absel-3012	133	8	,	,	PUNCT
absel-3012	133	9	the	the	DET
absel-3012	133	10	main	main	ADJ
absel-3012	133	11	diagram	diagram	NOUN
absel-3012	133	12	table	table	NOUN
absel-3012	133	13	in	in	ADP
absel-3012	133	14	a	a	DET
absel-3012	133	15	blackboard	blackboard	NOUN
absel-3012	133	16	,	,	PUNCT
absel-3012	133	17	or	or	CCONJ
absel-3012	133	18	wall	wall	NOUN
absel-3012	133	19	.	.	PUNCT
absel-3012	134	1	figure	figure	NOUN
absel-3012	134	2	1	1	NUM
absel-3012	134	3	shows	show	VERB
absel-3012	134	4	the	the	DET
absel-3012	134	5	main	main	ADJ
absel-3012	134	6	diagram	diagram	NOUN
absel-3012	134	7	with	with	ADP
absel-3012	134	8	all	all	DET
absel-3012	134	9	segments	segment	NOUN
absel-3012	134	10	.	.	PUNCT
absel-3012	135	1	each	each	DET
absel-3012	135	2	segment	segment	NOUN
absel-3012	135	3	has	have	VERB
absel-3012	135	4	seven	seven	NUM
absel-3012	135	5	boxes	box	NOUN
absel-3012	135	6	with	with	ADP
absel-3012	135	7	a	a	DET
absel-3012	135	8	name	name	NOUN
absel-3012	135	9	and	and	CCONJ
absel-3012	135	10	a	a	DET
absel-3012	135	11	number	number	NOUN
absel-3012	135	12	.	.	PUNCT
absel-3012	136	1	the	the	DET
absel-3012	136	2	number	number	NOUN
absel-3012	136	3	represents	represent	VERB
absel-3012	136	4	the	the	DET
absel-3012	136	5	markets	market	NOUN
absel-3012	136	6	share	share	NOUN
absel-3012	136	7	correspondent	correspondent	NOUN
absel-3012	136	8	to	to	ADP
absel-3012	136	9	that	that	DET
absel-3012	136	10	development	development	NOUN
absel-3012	136	11	stage	stage	NOUN
absel-3012	136	12	of	of	ADP
absel-3012	136	13	the	the	DET
absel-3012	136	14	brand	brand	NOUN
absel-3012	136	15	and	and	CCONJ
absel-3012	136	16	it	it	PRON
absel-3012	136	17	ranges	range	VERB
absel-3012	136	18	from	from	ADP
absel-3012	136	19	1	1	NUM
absel-3012	136	20	to	to	PART
absel-3012	136	21	20	20	NUM
absel-3012	136	22	.	.	PUNCT
absel-3012	137	1	the	the	DET
absel-3012	137	2	last	last	ADJ
absel-3012	137	3	two	two	NUM
absel-3012	137	4	boxes	box	NOUN
absel-3012	137	5	have	have	VERB
absel-3012	137	6	an	an	DET
absel-3012	137	7	arrow	arrow	NOUN
absel-3012	137	8	pointing	pointing	NOUN
absel-3012	137	9	left	leave	VERB
absel-3012	137	10	,	,	PUNCT
absel-3012	137	11	reminding	remind	VERB
absel-3012	137	12	that	that	SCONJ
absel-3012	137	13	there	there	PRON
absel-3012	137	14	is	be	VERB
absel-3012	137	15	a	a	DET
absel-3012	137	16	check	check	NOUN
absel-3012	137	17	to	to	PART
absel-3012	137	18	maintain	maintain	VERB
absel-3012	137	19	the	the	DET
absel-3012	137	20	brand	brand	NOUN
absel-3012	137	21	at	at	ADP
absel-3012	137	22	this	this	DET
absel-3012	137	23	level	level	NOUN
absel-3012	137	24	of	of	ADP
absel-3012	137	25	development	development	NOUN
absel-3012	137	26	.	.	PUNCT
absel-3012	138	1	each	each	DET
absel-3012	138	2	segment	segment	NOUN
absel-3012	138	3	also	also	ADV
absel-3012	138	4	has	have	VERB
absel-3012	138	5	a	a	DET
absel-3012	138	6	size	size	NOUN
absel-3012	138	7	,	,	PUNCT
absel-3012	138	8	a	a	DET
absel-3012	138	9	margin	margin	NOUN
absel-3012	138	10	and	and	CCONJ
absel-3012	138	11	a	a	DET
absel-3012	138	12	value	value	NOUN
absel-3012	138	13	.	.	PUNCT
absel-3012	139	1	the	the	DET
absel-3012	139	2	value	value	NOUN
absel-3012	139	3	is	be	AUX
absel-3012	139	4	the	the	DET
absel-3012	139	5	multiplication	multiplication	NOUN
absel-3012	139	6	of	of	ADP
absel-3012	139	7	size	size	NOUN
absel-3012	139	8	and	and	CCONJ
absel-3012	139	9	margin	margin	NOUN
absel-3012	139	10	.	.	PUNCT
absel-3012	140	1	the	the	DET
absel-3012	140	2	facilitator	facilitator	NOUN
absel-3012	140	3	will	will	AUX
absel-3012	140	4	also	also	ADV
absel-3012	140	5	distribute	distribute	VERB
absel-3012	140	6	a	a	DET
absel-3012	140	7	copy	copy	NOUN
absel-3012	140	8	of	of	ADP
absel-3012	140	9	the	the	DET
absel-3012	140	10	actions	action	NOUN
absel-3012	140	11	table	table	NOUN
absel-3012	140	12	for	for	ADP
absel-3012	140	13	each	each	DET
absel-3012	140	14	group	group	NOUN
absel-3012	140	15	.	.	PUNCT
absel-3012	141	1	figure	figure	NOUN
absel-3012	141	2	2	2	NUM
absel-3012	141	3	shows	show	VERB
absel-3012	141	4	the	the	DET
absel-3012	141	5	actions	action	NOUN
absel-3012	141	6	table	table	NOUN
absel-3012	141	7	.	.	PUNCT
absel-3012	142	1	each	each	DET
absel-3012	142	2	action	action	NOUN
absel-3012	142	3	has	have	VERB
absel-3012	142	4	a	a	DET
absel-3012	142	5	cost	cost	NOUN
absel-3012	142	6	,	,	PUNCT
absel-3012	142	7	an	an	DET
absel-3012	142	8	efficacy	efficacy	NOUN
absel-3012	142	9	and	and	CCONJ
absel-3012	142	10	shaded	shade	VERB
absel-3012	142	11	areas	area	NOUN
absel-3012	142	12	representing	represent	VERB
absel-3012	142	13	the	the	DET
absel-3012	142	14	stages	stage	NOUN
absel-3012	142	15	of	of	ADP
absel-3012	142	16	development	development	NOUN
absel-3012	142	17	to	to	PART
absel-3012	142	18	which	which	PRON
absel-3012	142	19	they	they	PRON
absel-3012	142	20	can	can	AUX
absel-3012	142	21	advance	advance	VERB
absel-3012	142	22	a	a	DET
absel-3012	142	23	brand	brand	NOUN
absel-3012	142	24	,	,	PUNCT
absel-3012	142	25	that	that	ADV
absel-3012	142	26	is	is	ADV
absel-3012	142	27	,	,	PUNCT
absel-3012	142	28	in	in	ADP
absel-3012	142	29	those	those	DET
absel-3012	142	30	unshaded	unshaded	ADJ
absel-3012	142	31	areas	area	NOUN
absel-3012	142	32	they	they	PRON
absel-3012	142	33	can	can	AUX
absel-3012	142	34	not	not	PART
absel-3012	142	35	be	be	AUX
absel-3012	142	36	used	use	VERB
absel-3012	142	37	to	to	PART
absel-3012	142	38	advance	advance	VERB
absel-3012	142	39	a	a	DET
absel-3012	142	40	brand	brand	NOUN
absel-3012	142	41	.	.	PUNCT
absel-3012	143	1	the	the	DET
absel-3012	143	2	shaded	shade	VERB
absel-3012	143	3	areas	area	NOUN
absel-3012	143	4	are	be	AUX
absel-3012	143	5	also	also	ADV
absel-3012	143	6	referred	refer	VERB
absel-3012	143	7	to	to	ADP
absel-3012	143	8	as	as	ADP
absel-3012	143	9	the	the	DET
absel-3012	143	10	range	range	NOUN
absel-3012	143	11	of	of	ADP
absel-3012	143	12	effectiveness	effectiveness	NOUN
absel-3012	143	13	.	.	PUNCT
absel-3012	144	1	the	the	DET
absel-3012	144	2	cost	cost	NOUN
absel-3012	144	3	is	be	AUX
absel-3012	144	4	represented	represent	VERB
absel-3012	144	5	in	in	ADP
absel-3012	144	6	terms	term	NOUN
absel-3012	144	7	of	of	ADP
absel-3012	144	8	a	a	DET
absel-3012	144	9	size	size	NOUN
absel-3012	144	10	and	and	CCONJ
absel-3012	144	11	a	a	DET
absel-3012	144	12	multiplier	multipli	ADJ
absel-3012	144	13	,	,	PUNCT
absel-3012	144	14	meaning	mean	VERB
absel-3012	144	15	that	that	SCONJ
absel-3012	144	16	they	they	PRON
absel-3012	144	17	cost	cost	VERB
absel-3012	144	18	differently	differently	ADV
absel-3012	144	19	depending	depend	VERB
absel-3012	144	20	on	on	ADP
absel-3012	144	21	the	the	DET
absel-3012	144	22	segment	segment	NOUN
absel-3012	144	23	they	they	PRON
absel-3012	144	24	are	be	AUX
absel-3012	144	25	used	use	VERB
absel-3012	144	26	.	.	PUNCT
absel-3012	145	1	the	the	DET
absel-3012	145	2	efficacy	efficacy	NOUN
absel-3012	145	3	is	be	AUX
absel-3012	145	4	represented	represent	VERB
absel-3012	145	5	in	in	ADP
absel-3012	145	6	terms	term	NOUN
absel-3012	145	7	of	of	ADP
absel-3012	145	8	a	a	DET
absel-3012	145	9	probability	probability	NOUN
absel-3012	145	10	that	that	PRON
absel-3012	145	11	is	be	AUX
absel-3012	145	12	always	always	ADV
absel-3012	145	13	a	a	DET
absel-3012	145	14	multiple	multiple	NOUN
absel-3012	145	15	of	of	ADP
absel-3012	145	16	10	10	NUM
absel-3012	145	17	%	%	NOUN
absel-3012	145	18	.	.	PUNCT
absel-3012	146	1	this	this	PRON
absel-3012	146	2	is	be	AUX
absel-3012	146	3	used	use	VERB
absel-3012	146	4	to	to	PART
absel-3012	146	5	simulate	simulate	VERB
absel-3012	146	6	the	the	DET
absel-3012	146	7	result	result	NOUN
absel-3012	146	8	using	use	VERB
absel-3012	146	9	a	a	DET
absel-3012	146	10	ten	ten	NUM
absel-3012	146	11	-	-	PUNCT
absel-3012	146	12	sided	sided	ADJ
absel-3012	146	13	die	die	NOUN
absel-3012	146	14	.	.	PUNCT
absel-3012	147	1	exhibit	exhibit	VERB
absel-3012	147	2	1	1	NUM
absel-3012	147	3	figure	figure	NOUN
absel-3012	147	4	1	1	NUM
absel-3012	147	5	–	–	PUNCT
absel-3012	147	6	main	main	ADJ
absel-3012	147	7	diagram	diagram	NOUN
absel-3012	147	8	appendix	appendix	VERB
absel-3012	147	9	a	a	DET
absel-3012	147	10	game	game	NOUN
absel-3012	147	11	rules	rule	NOUN
absel-3012	147	12	page	page	NOUN
absel-3012	147	13	21	21	NUM
absel-3012	147	14	developments	development	NOUN
absel-3012	147	15	in	in	ADP
absel-3012	147	16	business	business	NOUN
absel-3012	147	17	simulation	simulation	NOUN
absel-3012	147	18	and	and	CCONJ
absel-3012	147	19	experiential	experiential	ADJ
absel-3012	147	20	learning	learning	NOUN
absel-3012	147	21	,	,	PUNCT
absel-3012	147	22	volume	volume	NOUN
absel-3012	147	23	43	43	NUM
absel-3012	147	24	,	,	PUNCT
absel-3012	147	25	2016	2016	NUM
absel-3012	147	26	the	the	DET
absel-3012	147	27	facilitator	facilitator	NOUN
absel-3012	147	28	will	will	AUX
absel-3012	147	29	distribute	distribute	VERB
absel-3012	147	30	a	a	DET
absel-3012	147	31	few	few	ADJ
absel-3012	147	32	copies	copy	NOUN
absel-3012	147	33	of	of	ADP
absel-3012	147	34	the	the	DET
absel-3012	147	35	turn	turn	NOUN
absel-3012	147	36	expenditure	expenditure	NOUN
absel-3012	147	37	spreadsheet	spreadsheet	NOUN
absel-3012	147	38	.	.	PUNCT
absel-3012	148	1	figure	figure	NOUN
absel-3012	148	2	3	3	NUM
absel-3012	148	3	shows	show	VERB
absel-3012	148	4	it	it	PRON
absel-3012	148	5	.	.	PUNCT
absel-3012	149	1	finally	finally	ADV
absel-3012	149	2	the	the	DET
absel-3012	149	3	rules	rule	NOUN
absel-3012	149	4	must	must	AUX
absel-3012	149	5	be	be	AUX
absel-3012	149	6	briefly	briefly	ADV
absel-3012	149	7	described	describe	VERB
absel-3012	149	8	and	and	CCONJ
absel-3012	149	9	turn	turn	VERB
absel-3012	149	10	1	1	NUM
absel-3012	149	11	will	will	AUX
absel-3012	149	12	begin	begin	VERB
absel-3012	149	13	.	.	PUNCT
absel-3012	150	1	game	game	NOUN
absel-3012	150	2	sequence	sequence	NOUN
absel-3012	150	3	the	the	DET
absel-3012	150	4	game	game	NOUN
absel-3012	150	5	is	be	AUX
absel-3012	150	6	divided	divide	VERB
absel-3012	150	7	into	into	ADP
absel-3012	150	8	turns	turn	NOUN
absel-3012	150	9	representing	represent	VERB
absel-3012	150	10	one	one	NUM
absel-3012	150	11	fiscal	fiscal	ADJ
absel-3012	150	12	year	year	NOUN
absel-3012	150	13	.	.	PUNCT
absel-3012	151	1	each	each	DET
absel-3012	151	2	turn	turn	NOUN
absel-3012	151	3	will	will	AUX
absel-3012	151	4	be	be	AUX
absel-3012	151	5	divided	divide	VERB
absel-3012	151	6	into	into	ADP
absel-3012	151	7	several	several	ADJ
absel-3012	151	8	phases	phase	NOUN
absel-3012	151	9	in	in	ADP
absel-3012	151	10	the	the	DET
absel-3012	151	11	following	follow	VERB
absel-3012	151	12	sequence	sequence	NOUN
absel-3012	151	13	.	.	PUNCT
absel-3012	152	1	phase	phase	NOUN
absel-3012	152	2	1	1	NUM
absel-3012	152	3	–	–	PUNCT
absel-3012	152	4	planning	planning	NOUN
absel-3012	152	5	phase	phase	NOUN
absel-3012	152	6	phase	phase	NOUN
absel-3012	152	7	2	2	NUM
absel-3012	152	8	–	–	PUNCT
absel-3012	152	9	revelation	revelation	NOUN
absel-3012	152	10	phase	phase	NOUN
absel-3012	152	11	phase	phase	NOUN
absel-3012	152	12	3	3	NUM
absel-3012	152	13	–	–	PUNCT
absel-3012	152	14	calculation	calculation	NOUN
absel-3012	152	15	phase	phase	NOUN
absel-3012	152	16	phase	phase	NOUN
absel-3012	152	17	4	4	NUM
absel-3012	152	18	–	–	PUNCT
absel-3012	152	19	end	end	NOUN
absel-3012	152	20	of	of	ADP
absel-3012	152	21	turn	turn	NOUN
absel-3012	152	22	phase	phase	NOUN
absel-3012	152	23	repeat	repeat	VERB
absel-3012	152	24	these	these	DET
absel-3012	152	25	phases	phase	NOUN
absel-3012	152	26	until	until	ADP
absel-3012	152	27	the	the	DET
absel-3012	152	28	specified	specified	ADJ
absel-3012	152	29	number	number	NOUN
absel-3012	152	30	of	of	ADP
absel-3012	152	31	turns	turn	NOUN
absel-3012	152	32	,	,	PUNCT
absel-3012	152	33	or	or	CCONJ
absel-3012	152	34	to	to	ADP
absel-3012	152	35	the	the	DET
absel-3012	152	36	end	end	NOUN
absel-3012	152	37	of	of	ADP
absel-3012	152	38	class	class	NOUN
absel-3012	152	39	time	time	NOUN
absel-3012	152	40	.	.	PUNCT
absel-3012	153	1	a	a	DET
absel-3012	153	2	two	two	NUM
absel-3012	153	3	-	-	PUNCT
absel-3012	153	4	hour	hour	NOUN
absel-3012	153	5	class	class	NOUN
absel-3012	153	6	will	will	AUX
absel-3012	153	7	probably	probably	ADV
absel-3012	153	8	last	last	VERB
absel-3012	153	9	three	three	NUM
absel-3012	153	10	to	to	PART
absel-3012	153	11	five	five	NUM
absel-3012	153	12	turns	turn	NOUN
absel-3012	153	13	,	,	PUNCT
absel-3012	153	14	while	while	SCONJ
absel-3012	153	15	a	a	DET
absel-3012	153	16	four	four	NUM
absel-3012	153	17	-	-	PUNCT
absel-3012	153	18	hour	hour	NOUN
absel-3012	153	19	class	class	NOUN
absel-3012	153	20	will	will	AUX
absel-3012	153	21	last	last	VERB
absel-3012	153	22	for	for	ADP
absel-3012	153	23	five	five	NUM
absel-3012	153	24	to	to	PART
absel-3012	153	25	eight	eight	NUM
absel-3012	153	26	turns	turn	NOUN
absel-3012	153	27	.	.	PUNCT
absel-3012	154	1	each	each	DET
absel-3012	154	2	phase	phase	NOUN
absel-3012	154	3	is	be	AUX
absel-3012	154	4	now	now	ADV
absel-3012	154	5	detailed	detailed	ADJ
absel-3012	154	6	.	.	PUNCT
absel-3012	155	1	phase	phase	NOUN
absel-3012	155	2	1	1	NUM
absel-3012	155	3	–	–	PUNCT
absel-3012	155	4	planning	planning	NOUN
absel-3012	155	5	phase	phase	NOUN
absel-3012	155	6	during	during	ADP
absel-3012	155	7	this	this	DET
absel-3012	155	8	phase	phase	NOUN
absel-3012	155	9	the	the	DET
absel-3012	155	10	students	student	NOUN
absel-3012	155	11	will	will	AUX
absel-3012	155	12	make	make	VERB
absel-3012	155	13	their	their	PRON
absel-3012	155	14	decisions	decision	NOUN
absel-3012	155	15	.	.	PUNCT
absel-3012	156	1	they	they	PRON
absel-3012	156	2	will	will	AUX
absel-3012	156	3	analyze	analyze	VERB
absel-3012	156	4	the	the	DET
absel-3012	156	5	situation	situation	NOUN
absel-3012	156	6	,	,	PUNCT
absel-3012	156	7	discuss	discuss	VERB
absel-3012	156	8	among	among	ADP
absel-3012	156	9	themselves	themselves	PRON
absel-3012	156	10	looking	look	VERB
absel-3012	156	11	at	at	ADP
absel-3012	156	12	the	the	DET
absel-3012	156	13	market	market	NOUN
absel-3012	156	14	size	size	NOUN
absel-3012	156	15	,	,	PUNCT
absel-3012	156	16	margins	margin	NOUN
absel-3012	156	17	,	,	PUNCT
absel-3012	156	18	current	current	ADJ
absel-3012	156	19	cash	cash	NOUN
absel-3012	156	20	,	,	PUNCT
absel-3012	156	21	brand	brand	NOUN
absel-3012	156	22	situation	situation	NOUN
absel-3012	156	23	and	and	CCONJ
absel-3012	156	24	competition	competition	NOUN
absel-3012	156	25	.	.	PUNCT
absel-3012	157	1	they	they	PRON
absel-3012	157	2	have	have	VERB
absel-3012	157	3	to	to	PART
absel-3012	157	4	choose	choose	VERB
absel-3012	157	5	one	one	NUM
absel-3012	157	6	action	action	NOUN
absel-3012	157	7	for	for	ADP
absel-3012	157	8	each	each	DET
absel-3012	157	9	brand	brand	NOUN
absel-3012	157	10	in	in	ADP
absel-3012	157	11	each	each	DET
absel-3012	157	12	segment	segment	NOUN
absel-3012	157	13	.	.	PUNCT
absel-3012	158	1	the	the	DET
absel-3012	158	2	possible	possible	ADJ
absel-3012	158	3	actions	action	NOUN
absel-3012	158	4	are	be	AUX
absel-3012	158	5	show	show	NOUN
absel-3012	158	6	in	in	ADP
absel-3012	158	7	the	the	DET
absel-3012	158	8	actions	action	NOUN
absel-3012	158	9	table	table	NOUN
absel-3012	158	10	and	and	CCONJ
absel-3012	158	11	have	have	VERB
absel-3012	158	12	three	three	NUM
absel-3012	158	13	characteristics	characteristic	NOUN
absel-3012	158	14	:	:	PUNCT
absel-3012	158	15	a	a	DET
absel-3012	158	16	cost	cost	NOUN
absel-3012	158	17	,	,	PUNCT
absel-3012	158	18	an	an	DET
absel-3012	158	19	efficacy	efficacy	NOUN
absel-3012	158	20	and	and	CCONJ
absel-3012	158	21	a	a	DET
absel-3012	158	22	range	range	NOUN
absel-3012	158	23	of	of	ADP
absel-3012	158	24	effectiveness	effectiveness	NOUN
absel-3012	158	25	.	.	PUNCT
absel-3012	159	1	the	the	DET
absel-3012	159	2	cost	cost	NOUN
absel-3012	159	3	of	of	ADP
absel-3012	159	4	is	be	AUX
absel-3012	159	5	dependant	dependant	ADJ
absel-3012	159	6	on	on	ADP
absel-3012	159	7	the	the	DET
absel-3012	159	8	size	size	NOUN
absel-3012	159	9	of	of	ADP
absel-3012	159	10	the	the	PRON
absel-3012	159	11	of	of	ADP
absel-3012	159	12	the	the	DET
absel-3012	159	13	segment	segment	NOUN
absel-3012	159	14	in	in	ADP
absel-3012	159	15	which	which	PRON
absel-3012	159	16	it	it	PRON
absel-3012	159	17	will	will	AUX
absel-3012	159	18	be	be	AUX
absel-3012	159	19	used	use	VERB
absel-3012	159	20	.	.	PUNCT
absel-3012	160	1	the	the	DET
absel-3012	160	2	size	size	NOUN
absel-3012	160	3	of	of	ADP
absel-3012	160	4	the	the	DET
absel-3012	160	5	markets	market	NOUN
absel-3012	160	6	must	must	AUX
absel-3012	160	7	be	be	AUX
absel-3012	160	8	multiplied	multiply	VERB
absel-3012	160	9	as	as	SCONJ
absel-3012	160	10	indicated	indicate	VERB
absel-3012	160	11	to	to	PART
absel-3012	160	12	find	find	VERB
absel-3012	160	13	the	the	DET
absel-3012	160	14	cost	cost	NOUN
absel-3012	160	15	in	in	ADP
absel-3012	160	16	monetary	monetary	ADJ
absel-3012	160	17	units	unit	NOUN
absel-3012	160	18	.	.	PUNCT
absel-3012	161	1	the	the	DET
absel-3012	161	2	efficacy	efficacy	NOUN
absel-3012	161	3	is	be	AUX
absel-3012	161	4	show	show	NOUN
absel-3012	161	5	as	as	ADP
absel-3012	161	6	a	a	DET
absel-3012	161	7	percentage	percentage	NOUN
absel-3012	161	8	,	,	PUNCT
absel-3012	161	9	which	which	PRON
absel-3012	161	10	is	be	AUX
absel-3012	161	11	the	the	DET
absel-3012	161	12	chance	chance	NOUN
absel-3012	161	13	that	that	SCONJ
absel-3012	161	14	the	the	DET
absel-3012	161	15	brand	brand	NOUN
absel-3012	161	16	situation	situation	NOUN
absel-3012	161	17	will	will	AUX
absel-3012	161	18	improve	improve	VERB
absel-3012	161	19	during	during	ADP
absel-3012	161	20	the	the	DET
absel-3012	161	21	calculations	calculation	NOUN
absel-3012	161	22	phase	phase	NOUN
absel-3012	161	23	.	.	PUNCT
absel-3012	162	1	all	all	DET
absel-3012	162	2	percentages	percentage	NOUN
absel-3012	162	3	are	be	AUX
absel-3012	162	4	multiples	multiple	NOUN
absel-3012	162	5	of	of	ADP
absel-3012	162	6	10	10	NUM
absel-3012	162	7	%	%	NOUN
absel-3012	162	8	so	so	SCONJ
absel-3012	162	9	that	that	SCONJ
absel-3012	162	10	a	a	DET
absel-3012	162	11	ten	ten	NUM
absel-3012	162	12	-	-	PUNCT
absel-3012	162	13	sided	sided	ADJ
absel-3012	162	14	die	die	NOUN
absel-3012	162	15	will	will	AUX
absel-3012	162	16	be	be	AUX
absel-3012	162	17	enough	enough	ADJ
absel-3012	162	18	for	for	ADP
absel-3012	162	19	resolving	resolve	VERB
absel-3012	162	20	the	the	DET
absel-3012	162	21	game	game	NOUN
absel-3012	162	22	.	.	PUNCT
absel-3012	163	1	this	this	DET
absel-3012	163	2	die	die	NOUN
absel-3012	163	3	may	may	AUX
absel-3012	163	4	be	be	AUX
absel-3012	163	5	physical	physical	ADJ
absel-3012	163	6	,	,	PUNCT
absel-3012	163	7	or	or	CCONJ
absel-3012	163	8	simulated	simulate	VERB
absel-3012	163	9	with	with	ADP
absel-3012	163	10	a	a	DET
absel-3012	163	11	smartphone	smartphone	NOUN
absel-3012	163	12	application	application	NOUN
absel-3012	163	13	.	.	PUNCT
absel-3012	164	1	the	the	DET
absel-3012	164	2	range	range	NOUN
absel-3012	164	3	of	of	ADP
absel-3012	164	4	effectiveness	effectiveness	NOUN
absel-3012	164	5	shows	show	NOUN
absel-3012	164	6	to	to	PART
absel-3012	164	7	which	which	PRON
absel-3012	164	8	stages	stage	NOUN
absel-3012	164	9	of	of	ADP
absel-3012	164	10	development	development	NOUN
absel-3012	164	11	of	of	ADP
absel-3012	164	12	the	the	DET
absel-3012	164	13	brand	brand	NOUN
absel-3012	164	14	the	the	DET
absel-3012	164	15	action	action	NOUN
absel-3012	164	16	is	be	AUX
absel-3012	164	17	effective	effective	ADJ
absel-3012	164	18	.	.	PUNCT
absel-3012	165	1	refer	refer	VERB
absel-3012	165	2	to	to	ADP
absel-3012	165	3	the	the	DET
absel-3012	165	4	table	table	NOUN
absel-3012	165	5	in	in	ADP
absel-3012	165	6	the	the	DET
absel-3012	165	7	action	action	NOUN
absel-3012	165	8	and	and	CCONJ
absel-3012	165	9	the	the	DET
absel-3012	165	10	stage	stage	NOUN
absel-3012	165	11	,	,	PUNCT
absel-3012	165	12	and	and	CCONJ
absel-3012	165	13	if	if	SCONJ
absel-3012	165	14	the	the	DET
absel-3012	165	15	area	area	NOUN
absel-3012	165	16	is	be	AUX
absel-3012	165	17	shaded	shade	VERB
absel-3012	165	18	the	the	DET
absel-3012	165	19	action	action	NOUN
absel-3012	165	20	can	can	AUX
absel-3012	165	21	be	be	AUX
absel-3012	165	22	selected	select	VERB
absel-3012	165	23	to	to	PART
absel-3012	165	24	improve	improve	VERB
absel-3012	165	25	the	the	DET
absel-3012	165	26	brand	brand	NOUN
absel-3012	165	27	situation	situation	NOUN
absel-3012	165	28	from	from	ADP
absel-3012	165	29	the	the	DET
absel-3012	165	30	previous	previous	ADJ
absel-3012	165	31	stage	stage	NOUN
absel-3012	165	32	to	to	ADP
absel-3012	165	33	the	the	DET
absel-3012	165	34	stage	stage	NOUN
absel-3012	165	35	selected	select	VERB
absel-3012	165	36	.	.	PUNCT
absel-3012	166	1	for	for	ADP
absel-3012	166	2	example	example	NOUN
absel-3012	166	3	,	,	PUNCT
absel-3012	166	4	since	since	SCONJ
absel-3012	166	5	all	all	DET
absel-3012	166	6	brands	brand	NOUN
absel-3012	166	7	begin	begin	VERB
absel-3012	166	8	in	in	ADP
absel-3012	166	9	an	an	DET
absel-3012	166	10	unawareness	unawareness	NOUN
absel-3012	166	11	situation	situation	NOUN
absel-3012	166	12	,	,	PUNCT
absel-3012	166	13	they	they	PRON
absel-3012	166	14	must	must	AUX
absel-3012	166	15	advance	advance	VERB
absel-3012	166	16	to	to	ADP
absel-3012	166	17	the	the	DET
absel-3012	166	18	awareness	awareness	NOUN
absel-3012	166	19	situation	situation	NOUN
absel-3012	166	20	as	as	ADP
absel-3012	166	21	the	the	DET
absel-3012	166	22	next	next	ADJ
absel-3012	166	23	stage	stage	NOUN
absel-3012	166	24	,	,	PUNCT
absel-3012	166	25	so	so	CCONJ
absel-3012	166	26	only	only	ADV
absel-3012	166	27	two	two	NUM
absel-3012	166	28	actions	action	NOUN
absel-3012	166	29	can	can	AUX
absel-3012	166	30	do	do	VERB
absel-3012	166	31	that	that	PRON
absel-3012	166	32	,	,	PUNCT
absel-3012	166	33	which	which	PRON
absel-3012	166	34	are	be	AUX
absel-3012	166	35	the	the	DET
absel-3012	166	36	tv	tv	NOUN
absel-3012	166	37	ad	ad	NOUN
absel-3012	166	38	and	and	CCONJ
absel-3012	166	39	magazine	magazine	NOUN
absel-3012	166	40	ad	ad	NOUN
absel-3012	166	41	.	.	PUNCT
absel-3012	167	1	let	let	VERB
absel-3012	167	2	’s	’s	NOUN
absel-3012	167	3	suppose	suppose	VERB
absel-3012	167	4	that	that	SCONJ
absel-3012	167	5	the	the	DET
absel-3012	167	6	tv	tv	NOUN
absel-3012	167	7	ad	ad	NOUN
absel-3012	167	8	action	action	NOUN
absel-3012	167	9	was	be	AUX
absel-3012	167	10	selected	select	VERB
absel-3012	167	11	for	for	ADP
absel-3012	167	12	the	the	DET
absel-3012	167	13	innovators	innovator	NOUN
absel-3012	167	14	segment	segment	NOUN
absel-3012	167	15	brand	brand	NOUN
absel-3012	167	16	.	.	PUNCT
absel-3012	168	1	in	in	ADP
absel-3012	168	2	this	this	DET
absel-3012	168	3	case	case	NOUN
absel-3012	168	4	the	the	DET
absel-3012	168	5	cost	cost	NOUN
absel-3012	168	6	will	will	AUX
absel-3012	168	7	be	be	AUX
absel-3012	168	8	three	three	NUM
absel-3012	168	9	times	time	NOUN
absel-3012	168	10	the	the	DET
absel-3012	168	11	size	size	NOUN
absel-3012	168	12	of	of	ADP
absel-3012	168	13	this	this	DET
absel-3012	168	14	segment	segment	NOUN
absel-3012	168	15	,	,	PUNCT
absel-3012	168	16	that	that	ADV
absel-3012	168	17	is	is	ADV
absel-3012	168	18	,	,	PUNCT
absel-3012	168	19	3	3	NUM
absel-3012	168	20	x	x	SYM
absel-3012	168	21	20=	20=	NUM
absel-3012	168	22	60$.	60$.	NUM
absel-3012	168	23	the	the	DET
absel-3012	168	24	chances	chance	NOUN
absel-3012	168	25	of	of	ADP
absel-3012	168	26	advancing	advance	VERB
absel-3012	168	27	will	will	AUX
absel-3012	168	28	be	be	AUX
absel-3012	168	29	80	80	NUM
absel-3012	168	30	%	%	NOUN
absel-3012	168	31	,	,	PUNCT
absel-3012	168	32	or	or	CCONJ
absel-3012	168	33	a	a	DET
absel-3012	168	34	1	1	NUM
absel-3012	168	35	to	to	PART
absel-3012	168	36	8	8	NUM
absel-3012	168	37	result	result	NOUN
absel-3012	168	38	in	in	ADP
absel-3012	168	39	a	a	DET
absel-3012	168	40	tensided	tenside	VERB
absel-3012	168	41	die	die	NOUN
absel-3012	168	42	.	.	PUNCT
absel-3012	169	1	in	in	ADP
absel-3012	169	2	total	total	ADJ
absel-3012	169	3	each	each	DET
absel-3012	169	4	group	group	NOUN
absel-3012	169	5	can	can	AUX
absel-3012	169	6	select	select	VERB
absel-3012	169	7	up	up	ADP
absel-3012	169	8	to	to	PART
absel-3012	169	9	five	five	NUM
absel-3012	169	10	actions	action	NOUN
absel-3012	169	11	,	,	PUNCT
absel-3012	169	12	that	that	ADV
absel-3012	169	13	is	is	ADV
absel-3012	169	14	,	,	PUNCT
absel-3012	169	15	one	one	NUM
absel-3012	169	16	for	for	ADP
absel-3012	169	17	each	each	DET
absel-3012	169	18	brand	brand	NOUN
absel-3012	169	19	:	:	PUNCT
absel-3012	169	20	phase	phase	NOUN
absel-3012	169	21	2	2	NUM
absel-3012	169	22	–	–	PUNCT
absel-3012	169	23	revelation	revelation	NOUN
absel-3012	169	24	phase	phase	NOUN
absel-3012	169	25	in	in	ADP
absel-3012	169	26	this	this	DET
absel-3012	169	27	phase	phase	NOUN
absel-3012	169	28	all	all	DET
absel-3012	169	29	the	the	DET
absel-3012	169	30	decisions	decision	NOUN
absel-3012	169	31	taken	take	VERB
absel-3012	169	32	during	during	ADP
absel-3012	169	33	the	the	DET
absel-3012	169	34	previous	previous	ADJ
absel-3012	169	35	phase	phase	NOUN
absel-3012	169	36	are	be	AUX
absel-3012	169	37	revealed	reveal	VERB
absel-3012	169	38	,	,	PUNCT
absel-3012	169	39	so	so	SCONJ
absel-3012	169	40	that	that	SCONJ
absel-3012	169	41	the	the	DET
absel-3012	169	42	decisions	decision	NOUN
absel-3012	169	43	taken	take	VERB
absel-3012	169	44	privately	privately	ADV
absel-3012	169	45	are	be	AUX
absel-3012	169	46	now	now	ADV
absel-3012	169	47	public	public	ADJ
absel-3012	169	48	.	.	PUNCT
absel-3012	170	1	the	the	DET
absel-3012	170	2	professor	professor	NOUN
absel-3012	170	3	will	will	AUX
absel-3012	170	4	mark	mark	VERB
absel-3012	170	5	the	the	DET
absel-3012	170	6	decision	decision	NOUN
absel-3012	170	7	on	on	ADP
absel-3012	170	8	the	the	DET
absel-3012	170	9	board	board	NOUN
absel-3012	170	10	,	,	PUNCT
absel-3012	170	11	or	or	CCONJ
absel-3012	170	12	spreadsheet	spreadsheet	NOUN
absel-3012	170	13	.	.	PUNCT
absel-3012	171	1	phase	phase	NOUN
absel-3012	171	2	3	3	NUM
absel-3012	171	3	–	–	PUNCT
absel-3012	171	4	calculation	calculation	NOUN
absel-3012	171	5	phase	phase	NOUN
absel-3012	171	6	exhibit	exhibit	VERB
absel-3012	171	7	3	3	NUM
absel-3012	171	8	figure	figure	NOUN
absel-3012	171	9	3	3	NUM
absel-3012	171	10	–	–	PUNCT
absel-3012	171	11	turn	turn	VERB
absel-3012	171	12	expenditure	expenditure	NOUN
absel-3012	171	13	spreadsheet	spreadsheet	NOUN
absel-3012	171	14	exhibit	exhibit	VERB
absel-3012	171	15	2	2	NUM
absel-3012	171	16	figure	figure	NOUN
absel-3012	171	17	2	2	NUM
absel-3012	171	18	1	1	NUM
absel-3012	171	19	–	–	PUNCT
absel-3012	171	20	action	action	NOUN
absel-3012	171	21	table	table	NOUN
absel-3012	171	22	page	page	NOUN
absel-3012	171	23	22	22	NUM
absel-3012	171	24	developments	development	NOUN
absel-3012	171	25	in	in	ADP
absel-3012	171	26	business	business	NOUN
absel-3012	171	27	simulation	simulation	NOUN
absel-3012	171	28	and	and	CCONJ
absel-3012	171	29	experiential	experiential	ADJ
absel-3012	171	30	learning	learning	NOUN
absel-3012	171	31	,	,	PUNCT
absel-3012	171	32	volume	volume	NOUN
absel-3012	171	33	43	43	NUM
absel-3012	171	34	,	,	PUNCT
absel-3012	171	35	2016	2016	NUM
absel-3012	171	36	in	in	ADP
absel-3012	171	37	this	this	DET
absel-3012	171	38	phase	phase	NOUN
absel-3012	171	39	the	the	DET
absel-3012	171	40	professor	professor	NOUN
absel-3012	171	41	will	will	AUX
absel-3012	171	42	make	make	VERB
absel-3012	171	43	all	all	DET
absel-3012	171	44	calculations	calculation	NOUN
absel-3012	171	45	in	in	ADP
absel-3012	171	46	front	front	NOUN
absel-3012	171	47	of	of	ADP
absel-3012	171	48	the	the	DET
absel-3012	171	49	students	student	NOUN
absel-3012	171	50	in	in	ADP
absel-3012	171	51	the	the	DET
absel-3012	171	52	following	follow	VERB
absel-3012	171	53	order	order	NOUN
absel-3012	171	54	:	:	PUNCT
absel-3012	171	55	a	a	X
absel-3012	171	56	)	)	PUNCT
absel-3012	171	57	debit	debit	VERB
absel-3012	171	58	the	the	DET
absel-3012	171	59	costs	cost	NOUN
absel-3012	171	60	of	of	ADP
absel-3012	171	61	actions	action	NOUN
absel-3012	171	62	for	for	ADP
absel-3012	171	63	each	each	DET
absel-3012	171	64	brand	brand	NOUN
absel-3012	171	65	.	.	PUNCT
absel-3012	172	1	b	b	X
absel-3012	172	2	)	)	PUNCT
absel-3012	172	3	roll	roll	NOUN
absel-3012	172	4	for	for	ADP
absel-3012	172	5	advancement	advancement	NOUN
absel-3012	172	6	of	of	ADP
absel-3012	172	7	the	the	DET
absel-3012	172	8	situation	situation	NOUN
absel-3012	172	9	of	of	ADP
absel-3012	172	10	each	each	DET
absel-3012	172	11	brand	brand	NOUN
absel-3012	172	12	.	.	PUNCT
absel-3012	173	1	c	c	X
absel-3012	173	2	)	)	PUNCT
absel-3012	173	3	calculate	calculate	VERB
absel-3012	173	4	the	the	DET
absel-3012	173	5	market	market	NOUN
absel-3012	173	6	share	share	NOUN
absel-3012	173	7	of	of	ADP
absel-3012	173	8	each	each	DET
absel-3012	173	9	brand	brand	NOUN
absel-3012	173	10	d	d	NOUN
absel-3012	173	11	)	)	PUNCT
absel-3012	173	12	credit	credit	NOUN
absel-3012	173	13	the	the	DET
absel-3012	173	14	profit	profit	NOUN
absel-3012	173	15	for	for	ADP
absel-3012	173	16	each	each	DET
absel-3012	173	17	brand	brand	NOUN
absel-3012	173	18	.	.	PUNCT
absel-3012	174	1	e	e	X
absel-3012	174	2	)	)	PUNCT
absel-3012	174	3	check	check	NOUN
absel-3012	174	4	for	for	ADP
absel-3012	174	5	loss	loss	NOUN
absel-3012	174	6	of	of	ADP
absel-3012	174	7	situation	situation	NOUN
absel-3012	174	8	in	in	ADP
absel-3012	174	9	regular	regular	ADJ
absel-3012	174	10	and	and	CCONJ
absel-3012	174	11	loyal	loyal	ADJ
absel-3012	174	12	brands	brand	NOUN
absel-3012	174	13	.	.	PUNCT
absel-3012	175	1	the	the	DET
absel-3012	175	2	steps	step	NOUN
absel-3012	175	3	a	a	PRON
absel-3012	175	4	and	and	CCONJ
absel-3012	175	5	b	b	NOUN
absel-3012	175	6	above	above	ADV
absel-3012	175	7	have	have	AUX
absel-3012	175	8	already	already	ADV
absel-3012	175	9	been	be	AUX
absel-3012	175	10	explained	explain	VERB
absel-3012	175	11	and	and	CCONJ
absel-3012	175	12	they	they	PRON
absel-3012	175	13	are	be	AUX
absel-3012	175	14	basically	basically	ADV
absel-3012	175	15	dependant	dependant	ADJ
absel-3012	175	16	on	on	ADP
absel-3012	175	17	the	the	DET
absel-3012	175	18	action	action	NOUN
absel-3012	175	19	selected	select	VERB
absel-3012	175	20	for	for	ADP
absel-3012	175	21	each	each	DET
absel-3012	175	22	brand	brand	NOUN
absel-3012	175	23	,	,	PUNCT
absel-3012	175	24	and	and	CCONJ
absel-3012	175	25	the	the	DET
absel-3012	175	26	size	size	NOUN
absel-3012	175	27	of	of	ADP
absel-3012	175	28	the	the	DET
absel-3012	175	29	segment	segment	NOUN
absel-3012	175	30	.	.	PUNCT
absel-3012	176	1	the	the	DET
absel-3012	176	2	steps	step	NOUN
absel-3012	176	3	c	c	PROPN
absel-3012	176	4	and	and	CCONJ
absel-3012	176	5	d	d	NOUN
absel-3012	176	6	are	be	AUX
absel-3012	176	7	very	very	ADV
absel-3012	176	8	close	close	ADJ
absel-3012	176	9	and	and	CCONJ
absel-3012	176	10	linked	link	VERB
absel-3012	176	11	to	to	ADP
absel-3012	176	12	each	each	DET
absel-3012	176	13	other	other	ADJ
absel-3012	176	14	.	.	PUNCT
absel-3012	177	1	in	in	ADP
absel-3012	177	2	step	step	NOUN
absel-3012	177	3	c	c	NOUN
absel-3012	177	4	to	to	PART
absel-3012	177	5	calculate	calculate	VERB
absel-3012	177	6	the	the	DET
absel-3012	177	7	profit	profit	NOUN
absel-3012	177	8	each	each	DET
absel-3012	177	9	brand	brand	NOUN
absel-3012	177	10	in	in	ADP
absel-3012	177	11	a	a	DET
absel-3012	177	12	segment	segment	NOUN
absel-3012	177	13	will	will	AUX
absel-3012	177	14	be	be	AUX
absel-3012	177	15	assigned	assign	VERB
absel-3012	177	16	a	a	DET
absel-3012	177	17	market	market	NOUN
absel-3012	177	18	share	share	NOUN
absel-3012	177	19	of	of	ADP
absel-3012	177	20	the	the	DET
absel-3012	177	21	market	market	NOUN
absel-3012	177	22	that	that	PRON
absel-3012	177	23	is	be	AUX
absel-3012	177	24	dependant	dependant	ADJ
absel-3012	177	25	on	on	ADP
absel-3012	177	26	its	its	PRON
absel-3012	177	27	situation	situation	NOUN
absel-3012	177	28	at	at	ADP
absel-3012	177	29	this	this	DET
absel-3012	177	30	point	point	NOUN
absel-3012	177	31	.	.	PUNCT
absel-3012	178	1	this	this	DET
absel-3012	178	2	share	share	NOUN
absel-3012	178	3	is	be	AUX
absel-3012	178	4	shown	show	VERB
absel-3012	178	5	in	in	ADP
absel-3012	178	6	the	the	DET
absel-3012	178	7	main	main	ADJ
absel-3012	178	8	diagram	diagram	NOUN
absel-3012	178	9	and	and	CCONJ
absel-3012	178	10	is	be	AUX
absel-3012	178	11	20	20	NUM
absel-3012	178	12	if	if	SCONJ
absel-3012	178	13	the	the	DET
absel-3012	178	14	brand	brand	NOUN
absel-3012	178	15	is	be	AUX
absel-3012	178	16	in	in	ADP
absel-3012	178	17	loyal	loyal	ADJ
absel-3012	178	18	,	,	PUNCT
absel-3012	178	19	14	14	NUM
absel-3012	178	20	if	if	SCONJ
absel-3012	178	21	in	in	ADP
absel-3012	178	22	regular	regular	ADJ
absel-3012	178	23	,	,	PUNCT
absel-3012	178	24	10	10	NUM
absel-3012	178	25	if	if	SCONJ
absel-3012	178	26	in	in	ADP
absel-3012	178	27	repertoire	repertoire	NOUN
absel-3012	178	28	,	,	PUNCT
absel-3012	178	29	7	7	NUM
absel-3012	178	30	if	if	SCONJ
absel-3012	178	31	in	in	ADP
absel-3012	178	32	trial	trial	NOUN
absel-3012	178	33	,	,	PUNCT
absel-3012	178	34	5	5	NUM
absel-3012	178	35	if	if	SCONJ
absel-3012	178	36	in	in	ADP
absel-3012	178	37	consideration	consideration	NOUN
absel-3012	178	38	,	,	PUNCT
absel-3012	178	39	3	3	NUM
absel-3012	178	40	if	if	SCONJ
absel-3012	178	41	in	in	ADP
absel-3012	178	42	awareness	awareness	NOUN
absel-3012	178	43	,	,	PUNCT
absel-3012	178	44	and	and	CCONJ
absel-3012	178	45	1	1	NUM
absel-3012	178	46	if	if	SCONJ
absel-3012	178	47	in	in	ADP
absel-3012	178	48	unawareness	unawareness	NOUN
absel-3012	178	49	.	.	PUNCT
absel-3012	179	1	in	in	ADP
absel-3012	179	2	step	step	NOUN
absel-3012	179	3	d	d	NOUN
absel-3012	179	4	we	we	PRON
absel-3012	179	5	will	will	AUX
absel-3012	179	6	divide	divide	VERB
absel-3012	179	7	the	the	DET
absel-3012	179	8	value	value	NOUN
absel-3012	179	9	of	of	ADP
absel-3012	179	10	each	each	DET
absel-3012	179	11	segment	segment	NOUN
absel-3012	179	12	,	,	PUNCT
absel-3012	179	13	that	that	ADV
absel-3012	179	14	is	is	ADV
absel-3012	179	15	,	,	PUNCT
absel-3012	179	16	its	its	PRON
absel-3012	179	17	size	size	NOUN
absel-3012	179	18	times	time	VERB
absel-3012	179	19	its	its	PRON
absel-3012	179	20	margin	margin	NOUN
absel-3012	179	21	,	,	PUNCT
absel-3012	179	22	by	by	ADP
absel-3012	179	23	the	the	DET
absel-3012	179	24	shares	share	NOUN
absel-3012	179	25	proportionately	proportionately	ADV
absel-3012	179	26	,	,	PUNCT
absel-3012	179	27	rounding	round	VERB
absel-3012	179	28	down	down	ADP
absel-3012	179	29	fractions	fraction	NOUN
absel-3012	179	30	.	.	PUNCT
absel-3012	180	1	in	in	ADP
absel-3012	180	2	step	step	NOUN
absel-3012	180	3	e	e	NOUN
absel-3012	180	4	all	all	DET
absel-3012	180	5	brands	brand	NOUN
absel-3012	180	6	in	in	ADP
absel-3012	180	7	the	the	DET
absel-3012	180	8	regular	regular	ADJ
absel-3012	180	9	and	and	CCONJ
absel-3012	180	10	loyalty	loyalty	NOUN
absel-3012	180	11	situation	situation	NOUN
absel-3012	180	12	have	have	VERB
absel-3012	180	13	to	to	PART
absel-3012	180	14	check	check	VERB
absel-3012	180	15	whether	whether	SCONJ
absel-3012	180	16	they	they	PRON
absel-3012	180	17	lose	lose	VERB
absel-3012	180	18	one	one	NUM
absel-3012	180	19	position	position	NOUN
absel-3012	180	20	.	.	PUNCT
absel-3012	181	1	there	there	PRON
absel-3012	181	2	is	be	VERB
absel-3012	181	3	a	a	DET
absel-3012	181	4	50	50	NUM
absel-3012	181	5	%	%	NOUN
absel-3012	181	6	chance	chance	NOUN
absel-3012	181	7	of	of	ADP
absel-3012	181	8	this	this	DET
absel-3012	181	9	loss	loss	NOUN
absel-3012	181	10	.	.	PUNCT
absel-3012	182	1	check	check	NOUN
absel-3012	182	2	for	for	ADP
absel-3012	182	3	each	each	DET
absel-3012	182	4	brand	brand	NOUN
absel-3012	182	5	with	with	ADP
absel-3012	182	6	a	a	DET
absel-3012	182	7	ten	ten	NUM
absel-3012	182	8	-	-	PUNCT
absel-3012	182	9	sided	sided	ADJ
absel-3012	182	10	roll	roll	NOUN
absel-3012	182	11	.	.	PUNCT
absel-3012	183	1	this	this	PRON
absel-3012	183	2	represents	represent	VERB
absel-3012	183	3	the	the	DET
absel-3012	183	4	difficulty	difficulty	NOUN
absel-3012	183	5	of	of	ADP
absel-3012	183	6	maintaining	maintain	VERB
absel-3012	183	7	these	these	DET
absel-3012	183	8	situations	situation	NOUN
absel-3012	183	9	,	,	PUNCT
absel-3012	183	10	due	due	ADP
absel-3012	183	11	to	to	ADP
absel-3012	183	12	the	the	DET
absel-3012	183	13	nature	nature	NOUN
absel-3012	183	14	of	of	ADP
absel-3012	183	15	human	human	ADJ
absel-3012	183	16	memory	memory	NOUN
absel-3012	183	17	.	.	PUNCT
absel-3012	184	1	an	an	DET
absel-3012	184	2	arrow	arrow	NOUN
absel-3012	184	3	pointing	pointing	NOUN
absel-3012	184	4	leftwards	leftward	NOUN
absel-3012	184	5	is	be	AUX
absel-3012	184	6	show	show	NOUN
absel-3012	184	7	on	on	ADP
absel-3012	184	8	the	the	DET
absel-3012	184	9	main	main	ADJ
absel-3012	184	10	diagram	diagram	NOUN
absel-3012	184	11	to	to	PART
absel-3012	184	12	remember	remember	VERB
absel-3012	184	13	this	this	DET
absel-3012	184	14	roll	roll	NOUN
absel-3012	184	15	.	.	PUNCT
absel-3012	185	1	example	example	NOUN
absel-3012	185	2	:	:	PUNCT
absel-3012	185	3	let	let	VERB
absel-3012	185	4	’s	’s	NOUN
absel-3012	185	5	suppose	suppose	VERB
absel-3012	185	6	that	that	SCONJ
absel-3012	185	7	in	in	ADP
absel-3012	185	8	the	the	DET
absel-3012	185	9	innovators	innovator	NOUN
absel-3012	185	10	segment	segment	NOUN
absel-3012	185	11	we	we	PRON
absel-3012	185	12	find	find	VERB
absel-3012	185	13	one	one	NUM
absel-3012	185	14	brand	brand	NOUN
absel-3012	185	15	in	in	ADP
absel-3012	185	16	the	the	DET
absel-3012	185	17	loyalty	loyalty	NOUN
absel-3012	185	18	,	,	PUNCT
absel-3012	185	19	two	two	NUM
absel-3012	185	20	in	in	ADP
absel-3012	185	21	regular	regular	ADJ
absel-3012	185	22	and	and	CCONJ
absel-3012	185	23	one	one	NUM
absel-3012	185	24	in	in	ADP
absel-3012	185	25	repertory	repertory	NOUN
absel-3012	185	26	.	.	PUNCT
absel-3012	186	1	the	the	DET
absel-3012	186	2	brand	brand	NOUN
absel-3012	186	3	would	would	AUX
absel-3012	186	4	receive	receive	VERB
absel-3012	186	5	market	market	NOUN
absel-3012	186	6	shares	share	NOUN
absel-3012	186	7	of	of	ADP
absel-3012	186	8	20	20	NUM
absel-3012	186	9	,	,	PUNCT
absel-3012	186	10	14	14	NUM
absel-3012	186	11	,	,	PUNCT
absel-3012	186	12	14	14	NUM
absel-3012	186	13	and	and	CCONJ
absel-3012	186	14	10	10	NUM
absel-3012	186	15	respectively	respectively	ADV
absel-3012	186	16	for	for	ADP
absel-3012	186	17	a	a	DET
absel-3012	186	18	total	total	NOUN
absel-3012	186	19	of	of	ADP
absel-3012	186	20	58	58	NUM
absel-3012	186	21	market	market	NOUN
absel-3012	186	22	shares	share	NOUN
absel-3012	186	23	out	out	ADP
absel-3012	186	24	of	of	ADP
absel-3012	186	25	a	a	DET
absel-3012	186	26	total	total	ADJ
absel-3012	186	27	value	value	NOUN
absel-3012	186	28	of	of	ADP
absel-3012	186	29	320	320	NUM
absel-3012	186	30	(	(	PUNCT
absel-3012	186	31	value	value	NOUN
absel-3012	186	32	=	=	NOUN
absel-3012	186	33	size	size	NOUN
absel-3012	186	34	20	20	NUM
absel-3012	186	35	x	x	NOUN
absel-3012	186	36	margin	margin	NOUN
absel-3012	186	37	16	16	NUM
absel-3012	186	38	)	)	PUNCT
absel-3012	186	39	.	.	PUNCT
absel-3012	187	1	so	so	ADV
absel-3012	187	2	each	each	DET
absel-3012	187	3	market	market	NOUN
absel-3012	187	4	share	share	NOUN
absel-3012	187	5	would	would	AUX
absel-3012	187	6	correspond	correspond	VERB
absel-3012	187	7	to	to	ADP
absel-3012	187	8	320/58	320/58	NUM
absel-3012	187	9	or	or	CCONJ
absel-3012	187	10	5.52	5.52	NUM
absel-3012	187	11	,	,	PUNCT
absel-3012	187	12	that	that	PRON
absel-3012	187	13	is	is	ADV
absel-3012	187	14	5	5	NUM
absel-3012	187	15	rounding	round	VERB
absel-3012	187	16	down	down	ADV
absel-3012	187	17	.	.	PUNCT
absel-3012	188	1	so	so	ADV
absel-3012	188	2	the	the	DET
absel-3012	188	3	brands	brand	NOUN
absel-3012	188	4	would	would	AUX
absel-3012	188	5	receive	receive	VERB
absel-3012	188	6	a	a	DET
absel-3012	188	7	profit	profit	NOUN
absel-3012	188	8	of	of	ADP
absel-3012	188	9	100	100	NUM
absel-3012	188	10	,	,	PUNCT
absel-3012	188	11	70	70	NUM
absel-3012	188	12	,	,	PUNCT
absel-3012	188	13	70	70	NUM
absel-3012	188	14	and	and	CCONJ
absel-3012	188	15	50	50	NUM
absel-3012	188	16	respectively	respectively	ADV
absel-3012	188	17	.	.	PUNCT
absel-3012	189	1	after	after	ADP
absel-3012	189	2	that	that	PRON
absel-3012	189	3	the	the	DET
absel-3012	189	4	brands	brand	NOUN
absel-3012	189	5	in	in	ADP
absel-3012	189	6	loyalty	loyalty	NOUN
absel-3012	189	7	and	and	CCONJ
absel-3012	189	8	regular	regular	ADJ
absel-3012	189	9	situations	situation	NOUN
absel-3012	189	10	have	have	VERB
absel-3012	189	11	to	to	PART
absel-3012	189	12	check	check	VERB
absel-3012	189	13	for	for	ADP
absel-3012	189	14	loss	loss	NOUN
absel-3012	189	15	of	of	ADP
absel-3012	189	16	this	this	DET
absel-3012	189	17	situation	situation	NOUN
absel-3012	189	18	.	.	PUNCT
absel-3012	190	1	the	the	DET
absel-3012	190	2	loyalty	loyalty	NOUN
absel-3012	190	3	brand	brand	NOUN
absel-3012	190	4	rolls	roll	VERB
absel-3012	190	5	a	a	DET
absel-3012	190	6	4	4	NUM
absel-3012	190	7	in	in	ADP
absel-3012	190	8	a	a	DET
absel-3012	190	9	ten	ten	NUM
absel-3012	190	10	–	–	PUNCT
absel-3012	190	11	sided	sided	ADJ
absel-3012	190	12	die	die	NOUN
absel-3012	190	13	and	and	CCONJ
absel-3012	190	14	is	be	AUX
absel-3012	190	15	reduced	reduce	VERB
absel-3012	190	16	to	to	ADP
absel-3012	190	17	a	a	DET
absel-3012	190	18	regular	regular	ADJ
absel-3012	190	19	situation	situation	NOUN
absel-3012	190	20	.	.	PUNCT
absel-3012	191	1	of	of	ADP
absel-3012	191	2	the	the	DET
absel-3012	191	3	two	two	NUM
absel-3012	191	4	regular	regular	ADJ
absel-3012	191	5	brands	brand	NOUN
absel-3012	191	6	one	one	NUM
absel-3012	191	7	rolls	roll	VERB
absel-3012	191	8	a	a	DET
absel-3012	191	9	6	6	NUM
absel-3012	191	10	and	and	CCONJ
absel-3012	191	11	the	the	DET
absel-3012	191	12	other	other	ADJ
absel-3012	191	13	a	a	DET
absel-3012	191	14	1	1	NUM
absel-3012	191	15	,	,	PUNCT
absel-3012	191	16	so	so	ADV
absel-3012	191	17	the	the	DET
absel-3012	191	18	brand	brand	NOUN
absel-3012	191	19	which	which	PRON
absel-3012	191	20	rolled	roll	VERB
absel-3012	191	21	a	a	DET
absel-3012	191	22	1	1	NUM
absel-3012	191	23	is	be	AUX
absel-3012	191	24	reduced	reduce	VERB
absel-3012	191	25	to	to	ADP
absel-3012	191	26	a	a	DET
absel-3012	191	27	repertoire	repertoire	NOUN
absel-3012	191	28	situation	situation	NOUN
absel-3012	191	29	.	.	PUNCT
absel-3012	192	1	the	the	DET
absel-3012	192	2	brand	brand	NOUN
absel-3012	192	3	in	in	ADP
absel-3012	192	4	the	the	DET
absel-3012	192	5	repertoire	repertoire	NOUN
absel-3012	192	6	situation	situation	NOUN
absel-3012	192	7	does	do	AUX
absel-3012	192	8	not	not	PART
absel-3012	192	9	have	have	VERB
absel-3012	192	10	to	to	PART
absel-3012	192	11	check	check	VERB
absel-3012	192	12	for	for	ADP
absel-3012	192	13	reduction	reduction	NOUN
absel-3012	192	14	.	.	PUNCT
absel-3012	193	1	phase	phase	NOUN
absel-3012	193	2	6	6	NUM
absel-3012	193	3	–	–	PUNCT
absel-3012	193	4	end	end	NOUN
absel-3012	193	5	of	of	ADP
absel-3012	193	6	turn	turn	NOUN
absel-3012	193	7	phase	phase	NOUN
absel-3012	193	8	once	once	ADV
absel-3012	193	9	done	do	VERB
absel-3012	193	10	the	the	DET
absel-3012	193	11	calculations	calculation	NOUN
absel-3012	193	12	the	the	DET
absel-3012	193	13	companies	company	NOUN
absel-3012	193	14	must	must	AUX
absel-3012	193	15	have	have	VERB
absel-3012	193	16	positive	positive	ADJ
absel-3012	193	17	cash	cash	NOUN
absel-3012	193	18	.	.	PUNCT
absel-3012	194	1	if	if	SCONJ
absel-3012	194	2	that	that	PRON
absel-3012	194	3	is	be	AUX
absel-3012	194	4	not	not	PART
absel-3012	194	5	the	the	DET
absel-3012	194	6	case	case	NOUN
absel-3012	194	7	the	the	DET
absel-3012	194	8	professor	professor	NOUN
absel-3012	194	9	will	will	AUX
absel-3012	194	10	lend	lend	VERB
absel-3012	194	11	them	they	PRON
absel-3012	194	12	enough	enough	ADJ
absel-3012	194	13	money	money	NOUN
absel-3012	194	14	so	so	SCONJ
absel-3012	194	15	that	that	SCONJ
absel-3012	194	16	their	their	PRON
absel-3012	194	17	cash	cash	NOUN
absel-3012	194	18	becomes	become	VERB
absel-3012	194	19	$	$	SYM
absel-3012	194	20	100	100	NUM
absel-3012	194	21	.	.	PUNCT
absel-3012	195	1	remember	remember	VERB
absel-3012	195	2	that	that	SCONJ
absel-3012	195	3	this	this	DET
absel-3012	195	4	money	money	NOUN
absel-3012	195	5	will	will	AUX
absel-3012	195	6	have	have	VERB
absel-3012	195	7	to	to	PART
absel-3012	195	8	be	be	AUX
absel-3012	195	9	taken	take	VERB
absel-3012	195	10	into	into	ADP
absel-3012	195	11	account	account	NOUN
absel-3012	195	12	in	in	ADP
absel-3012	195	13	the	the	DET
absel-3012	195	14	debriefing	debriefing	NOUN
absel-3012	195	15	as	as	SCONJ
absel-3012	195	16	if	if	SCONJ
absel-3012	195	17	it	it	PRON
absel-3012	195	18	was	be	AUX
absel-3012	195	19	money	money	NOUN
absel-3012	195	20	sent	send	VERB
absel-3012	195	21	by	by	ADP
absel-3012	195	22	the	the	DET
absel-3012	195	23	corporate	corporate	ADJ
absel-3012	195	24	headquarters	headquarters	NOUN
absel-3012	195	25	to	to	PART
absel-3012	195	26	save	save	VERB
absel-3012	195	27	the	the	DET
absel-3012	195	28	product	product	NOUN
absel-3012	195	29	division	division	NOUN
absel-3012	195	30	.	.	PUNCT
absel-3012	196	1	the	the	DET
absel-3012	196	2	professor	professor	NOUN
absel-3012	196	3	may	may	AUX
absel-3012	196	4	at	at	ADP
absel-3012	196	5	his	his	PRON
absel-3012	196	6	discretion	discretion	NOUN
absel-3012	196	7	grant	grant	VERB
absel-3012	196	8	additional	additional	ADJ
absel-3012	196	9	money	money	NOUN
absel-3012	196	10	for	for	SCONJ
absel-3012	196	11	the	the	DET
absel-3012	196	12	group	group	NOUN
absel-3012	196	13	to	to	PART
absel-3012	196	14	keep	keep	VERB
absel-3012	196	15	itself	itself	PRON
absel-3012	196	16	in	in	ADP
absel-3012	196	17	the	the	DET
absel-3012	196	18	game	game	NOUN
absel-3012	196	19	without	without	ADP
absel-3012	196	20	going	go	VERB
absel-3012	196	21	bankrupt	bankrupt	ADJ
absel-3012	196	22	.	.	PUNCT