id	sid	tid	token	lemma	pos
absel-557	1	1	simulating	simulate	VERB
absel-557	1	2	customer	customer	NOUN
absel-557	1	3	lifetime	lifetime	NOUN
absel-557	1	4	value	value	NOUN
absel-557	1	5	:	:	PUNCT
absel-557	1	6	implications	implication	NOUN
absel-557	1	7	for	for	ADP
absel-557	1	8	game	game	NOUN
absel-557	1	9	design	design	NOUN
absel-557	1	10	and	and	CCONJ
absel-557	1	11	student	student	NOUN
absel-557	1	12	performance	performance	NOUN
absel-557	1	13	developments	development	NOUN
absel-557	1	14	in	in	ADP
absel-557	1	15	business	business	NOUN
absel-557	1	16	simulation	simulation	NOUN
absel-557	1	17	and	and	CCONJ
absel-557	1	18	experiential	experiential	ADJ
absel-557	1	19	learning	learning	NOUN
absel-557	1	20	,	,	PUNCT
absel-557	1	21	volume	volume	NOUN
absel-557	1	22	32	32	NUM
absel-557	1	23	,	,	PUNCT
absel-557	1	24	2005	2005	NUM
absel-557	1	25	simulating	simulate	VERB
absel-557	1	26	customer	customer	NOUN
absel-557	1	27	lifetime	lifetime	NOUN
absel-557	1	28	value	value	NOUN
absel-557	1	29	:	:	PUNCT
absel-557	1	30	implications	implication	NOUN
absel-557	1	31	for	for	ADP
absel-557	1	32	game	game	NOUN
absel-557	1	33	design	design	NOUN
absel-557	1	34	and	and	CCONJ
absel-557	1	35	student	student	NOUN
absel-557	1	36	performance	performance	NOUN
absel-557	1	37	hugh	hugh	PROPN
absel-557	1	38	m.	m.	PROPN
absel-557	1	39	cannon	cannon	PROPN
absel-557	1	40	wayne	wayne	PROPN
absel-557	1	41	state	state	PROPN
absel-557	1	42	university	university	PROPN
absel-557	1	43	hugh.cannon@wayne.edu	hugh.cannon@wayne.edu	PROPN
absel-557	1	44	james	james	PROPN
absel-557	1	45	n.	n.	PROPN
absel-557	1	46	cannon	cannon	PROPN
absel-557	1	47	hewlett	hewlett	PROPN
absel-557	1	48	-	-	PUNCT
absel-557	1	49	packard	packard	PROPN
absel-557	1	50	corporation	corporation	NOUN
absel-557	1	51	jamesncannon@email.com	jamesncannon@email.com	PUNCT
absel-557	2	1	manfred	manfred	PROPN
absel-557	2	2	schwaiger	schwaiger	PROPN
absel-557	2	3	munich	munich	PROPN
absel-557	2	4	school	school	PROPN
absel-557	2	5	of	of	ADP
absel-557	2	6	management	management	NOUN
absel-557	2	7	schwaiger@bwl.uni-muenchen.de	schwaiger@bwl.uni-muenchen.de	PROPN
absel-557	2	8	abstract	abstract	ADV
absel-557	2	9	notwithstanding	notwithstanding	ADP
absel-557	2	10	the	the	DET
absel-557	2	11	emerging	emerge	VERB
absel-557	2	12	prominence	prominence	NOUN
absel-557	2	13	of	of	ADP
absel-557	2	14	customer	customer	NOUN
absel-557	2	15	lifetime	lifetime	NOUN
absel-557	2	16	value	value	NOUN
absel-557	2	17	(	(	PUNCT
absel-557	2	18	clv	clv	PROPN
absel-557	2	19	)	)	PUNCT
absel-557	2	20	and	and	CCONJ
absel-557	2	21	customer	customer	NOUN
absel-557	2	22	equity	equity	NOUN
absel-557	2	23	in	in	ADP
absel-557	2	24	the	the	DET
absel-557	2	25	marketing	marketing	NOUN
absel-557	2	26	literature	literature	NOUN
absel-557	2	27	during	during	ADP
absel-557	2	28	the	the	DET
absel-557	2	29	past	past	ADJ
absel-557	2	30	decade	decade	NOUN
absel-557	2	31	,	,	PUNCT
absel-557	2	32	virtually	virtually	ADV
absel-557	2	33	nothing	nothing	PRON
absel-557	2	34	has	have	AUX
absel-557	2	35	been	be	AUX
absel-557	2	36	done	do	VERB
absel-557	2	37	to	to	PART
absel-557	2	38	address	address	VERB
absel-557	2	39	these	these	DET
absel-557	2	40	concepts	concept	NOUN
absel-557	2	41	in	in	ADP
absel-557	2	42	the	the	DET
absel-557	2	43	literature	literature	NOUN
absel-557	2	44	on	on	ADP
absel-557	2	45	simulation	simulation	NOUN
absel-557	2	46	and	and	CCONJ
absel-557	2	47	gaming	gaming	NOUN
absel-557	2	48	.	.	PUNCT
absel-557	3	1	this	this	DET
absel-557	3	2	paper	paper	NOUN
absel-557	3	3	addresses	address	VERB
absel-557	3	4	the	the	DET
absel-557	3	5	failing	failing	NOUN
absel-557	3	6	,	,	PUNCT
absel-557	3	7	discussing	discuss	VERB
absel-557	3	8	the	the	DET
absel-557	3	9	nature	nature	NOUN
absel-557	3	10	of	of	ADP
absel-557	3	11	clv	clv	PROPN
absel-557	3	12	and	and	CCONJ
absel-557	3	13	customer	customer	PROPN
absel-557	3	14	equity	equity	NOUN
absel-557	3	15	,	,	PUNCT
absel-557	3	16	demonstrating	demonstrate	VERB
absel-557	3	17	how	how	SCONJ
absel-557	3	18	they	they	PRON
absel-557	3	19	might	might	AUX
absel-557	3	20	be	be	AUX
absel-557	3	21	incorporated	incorporate	VERB
absel-557	3	22	into	into	ADP
absel-557	3	23	marketing	marketing	NOUN
absel-557	3	24	simulations	simulation	NOUN
absel-557	3	25	.	.	PUNCT
absel-557	4	1	introduction	introduction	NOUN
absel-557	4	2	in	in	ADP
absel-557	4	3	1983	1983	NUM
absel-557	4	4	,	,	PUNCT
absel-557	4	5	ted	ted	PROPN
absel-557	4	6	levitt	levitt	PROPN
absel-557	4	7	suggested	suggest	VERB
absel-557	4	8	that	that	SCONJ
absel-557	4	9	marketers	marketer	NOUN
absel-557	4	10	must	must	AUX
absel-557	4	11	shift	shift	VERB
absel-557	4	12	their	their	PRON
absel-557	4	13	focus	focus	NOUN
absel-557	4	14	from	from	ADP
absel-557	4	15	creating	create	VERB
absel-557	4	16	simple	simple	ADJ
absel-557	4	17	,	,	PUNCT
absel-557	4	18	one	one	NUM
absel-557	4	19	-	-	PUNCT
absel-557	4	20	time	time	NOUN
absel-557	4	21	transactions	transaction	NOUN
absel-557	4	22	to	to	ADP
absel-557	4	23	creating	create	VERB
absel-557	4	24	long	long	ADJ
absel-557	4	25	-	-	PUNCT
absel-557	4	26	term	term	NOUN
absel-557	4	27	customer	customer	NOUN
absel-557	4	28	relationships	relationship	NOUN
absel-557	4	29	,	,	PUNCT
absel-557	4	30	built	build	VERB
absel-557	4	31	on	on	ADP
absel-557	4	32	a	a	DET
absel-557	4	33	foundation	foundation	NOUN
absel-557	4	34	of	of	ADP
absel-557	4	35	customer	customer	NOUN
absel-557	4	36	satisfaction	satisfaction	NOUN
absel-557	4	37	.	.	PUNCT
absel-557	5	1	the	the	DET
absel-557	5	2	relationship	relationship	NOUN
absel-557	5	3	pays	pay	VERB
absel-557	5	4	out	out	ADP
absel-557	5	5	in	in	ADP
absel-557	5	6	the	the	DET
absel-557	5	7	form	form	NOUN
absel-557	5	8	of	of	ADP
absel-557	5	9	an	an	DET
absel-557	5	10	ever	ever	ADV
absel-557	5	11	-	-	PUNCT
absel-557	5	12	broadening	broaden	VERB
absel-557	5	13	array	array	NOUN
absel-557	5	14	of	of	ADP
absel-557	5	15	products	product	NOUN
absel-557	5	16	and	and	CCONJ
absel-557	5	17	services	service	NOUN
absel-557	5	18	that	that	PRON
absel-557	5	19	might	might	AUX
absel-557	5	20	be	be	AUX
absel-557	5	21	sold	sell	VERB
absel-557	5	22	to	to	ADP
absel-557	5	23	loyal	loyal	ADJ
absel-557	5	24	customers	customer	NOUN
absel-557	5	25	.	.	PUNCT
absel-557	6	1	assuming	assume	VERB
absel-557	6	2	that	that	SCONJ
absel-557	6	3	it	it	PRON
absel-557	6	4	is	be	AUX
absel-557	6	5	easier	easy	ADJ
absel-557	6	6	to	to	PART
absel-557	6	7	retain	retain	VERB
absel-557	6	8	and	and	CCONJ
absel-557	6	9	service	service	VERB
absel-557	6	10	old	old	ADJ
absel-557	6	11	customers	customer	NOUN
absel-557	6	12	than	than	SCONJ
absel-557	6	13	it	it	PRON
absel-557	6	14	is	be	AUX
absel-557	6	15	to	to	PART
absel-557	6	16	win	win	VERB
absel-557	6	17	new	new	ADJ
absel-557	6	18	ones	one	NOUN
absel-557	6	19	;	;	PUNCT
absel-557	6	20	a	a	DET
absel-557	6	21	company	company	NOUN
absel-557	6	22	’s	’s	PART
absel-557	6	23	customer	customer	NOUN
absel-557	6	24	base	base	NOUN
absel-557	6	25	represents	represent	VERB
absel-557	6	26	a	a	DET
absel-557	6	27	type	type	NOUN
absel-557	6	28	of	of	ADP
absel-557	6	29	asset	asset	NOUN
absel-557	6	30	-customer	-customer	PROPN
absel-557	6	31	equity	equity	NOUN
absel-557	6	32	,	,	PUNCT
absel-557	6	33	the	the	DET
absel-557	6	34	value	value	NOUN
absel-557	6	35	of	of	ADP
absel-557	6	36	which	which	PRON
absel-557	6	37	is	be	AUX
absel-557	6	38	captured	capture	VERB
absel-557	6	39	in	in	ADP
absel-557	6	40	the	the	DET
absel-557	6	41	discounted	discount	VERB
absel-557	6	42	net	net	ADJ
absel-557	6	43	present	present	ADJ
absel-557	6	44	value	value	NOUN
absel-557	6	45	of	of	ADP
absel-557	6	46	expected	expect	VERB
absel-557	6	47	sales	sale	NOUN
absel-557	6	48	extending	extend	VERB
absel-557	6	49	over	over	ADP
absel-557	6	50	the	the	DET
absel-557	6	51	lifetime	lifetime	NOUN
absel-557	6	52	of	of	ADP
absel-557	6	53	the	the	DET
absel-557	6	54	customer	customer	NOUN
absel-557	6	55	.	.	PUNCT
absel-557	7	1	the	the	DET
absel-557	7	2	impact	impact	NOUN
absel-557	7	3	of	of	ADP
absel-557	7	4	these	these	DET
absel-557	7	5	concepts	concept	NOUN
absel-557	7	6	has	have	AUX
absel-557	7	7	been	be	AUX
absel-557	7	8	enormous	enormous	ADJ
absel-557	7	9	,	,	PUNCT
absel-557	7	10	resulting	result	VERB
absel-557	7	11	in	in	ADP
absel-557	7	12	the	the	DET
absel-557	7	13	publication	publication	NOUN
absel-557	7	14	of	of	ADP
absel-557	7	15	hundreds	hundred	NOUN
absel-557	7	16	of	of	ADP
absel-557	7	17	applied	applied	ADJ
absel-557	7	18	and	and	CCONJ
absel-557	7	19	scholarly	scholarly	ADJ
absel-557	7	20	articles	article	NOUN
absel-557	7	21	discussing	discuss	VERB
absel-557	7	22	relationship	relationship	NOUN
absel-557	7	23	marketing	marketing	NOUN
absel-557	7	24	,	,	PUNCT
absel-557	7	25	customer	customer	NOUN
absel-557	7	26	equity	equity	NOUN
absel-557	7	27	,	,	PUNCT
absel-557	7	28	and	and	CCONJ
absel-557	7	29	customer	customer	NOUN
absel-557	7	30	lifetime	lifetime	NOUN
absel-557	7	31	value	value	NOUN
absel-557	7	32	(	(	PUNCT
absel-557	7	33	clv	clv	PROPN
absel-557	7	34	)	)	PUNCT
absel-557	7	35	.	.	PUNCT
absel-557	8	1	in	in	ADP
absel-557	8	2	contrast	contrast	NOUN
absel-557	8	3	,	,	PUNCT
absel-557	8	4	virtually	virtually	ADV
absel-557	8	5	nothing	nothing	PRON
absel-557	8	6	has	have	AUX
absel-557	8	7	been	be	AUX
absel-557	8	8	published	publish	VERB
absel-557	8	9	in	in	ADP
absel-557	8	10	the	the	DET
absel-557	8	11	literature	literature	NOUN
absel-557	8	12	on	on	ADP
absel-557	8	13	simulation	simulation	NOUN
absel-557	8	14	and	and	CCONJ
absel-557	8	15	gaming	gaming	NOUN
absel-557	8	16	,	,	PUNCT
absel-557	8	17	whose	whose	DET
absel-557	8	18	purpose	purpose	NOUN
absel-557	8	19	it	it	PRON
absel-557	8	20	is	be	AUX
absel-557	8	21	to	to	PART
absel-557	8	22	discuss	discuss	VERB
absel-557	8	23	how	how	SCONJ
absel-557	8	24	key	key	ADJ
absel-557	8	25	marketing	marketing	NOUN
absel-557	8	26	principles	principle	NOUN
absel-557	8	27	can	can	AUX
absel-557	8	28	be	be	AUX
absel-557	8	29	presented	present	VERB
absel-557	8	30	to	to	ADP
absel-557	8	31	students	student	NOUN
absel-557	8	32	in	in	ADP
absel-557	8	33	a	a	DET
absel-557	8	34	setting	setting	NOUN
absel-557	8	35	where	where	SCONJ
absel-557	8	36	the	the	DET
absel-557	8	37	students	student	NOUN
absel-557	8	38	can	can	AUX
absel-557	8	39	apply	apply	VERB
absel-557	8	40	them	they	PRON
absel-557	8	41	in	in	ADP
absel-557	8	42	a	a	DET
absel-557	8	43	practical	practical	ADJ
absel-557	8	44	,	,	PUNCT
absel-557	8	45	simulated	simulated	ADJ
absel-557	8	46	marketing	marketing	NOUN
absel-557	8	47	environment	environment	NOUN
absel-557	8	48	.	.	PUNCT
absel-557	9	1	one	one	NUM
absel-557	9	2	exception	exception	NOUN
absel-557	9	3	is	be	AUX
absel-557	9	4	a	a	DET
absel-557	9	5	paper	paper	NOUN
absel-557	9	6	by	by	ADP
absel-557	9	7	gentry	gentry	NOUN
absel-557	9	8	,	,	PUNCT
absel-557	9	9	macintosh	macintosh	PROPN
absel-557	9	10	,	,	PUNCT
absel-557	9	11	stoltman	stoltman	NOUN
absel-557	9	12	,	,	PUNCT
absel-557	9	13	and	and	CCONJ
absel-557	9	14	wilson	wilson	PROPN
absel-557	9	15	(	(	PUNCT
absel-557	9	16	1994	1994	NUM
absel-557	9	17	)	)	PUNCT
absel-557	9	18	,	,	PUNCT
absel-557	9	19	in	in	ADP
absel-557	9	20	which	which	PRON
absel-557	9	21	they	they	PRON
absel-557	9	22	argue	argue	VERB
absel-557	9	23	that	that	SCONJ
absel-557	9	24	students	student	NOUN
absel-557	9	25	should	should	AUX
absel-557	9	26	be	be	AUX
absel-557	9	27	graded	grade	VERB
absel-557	9	28	not	not	PART
absel-557	9	29	only	only	ADV
absel-557	9	30	on	on	ADP
absel-557	9	31	the	the	DET
absel-557	9	32	individual	individual	ADJ
absel-557	9	33	and	and	CCONJ
absel-557	9	34	group	group	NOUN
absel-557	9	35	outcomes	outcome	NOUN
absel-557	9	36	of	of	ADP
absel-557	9	37	experiential	experiential	ADJ
absel-557	9	38	learning	learning	NOUN
absel-557	9	39	projects	project	NOUN
absel-557	9	40	,	,	PUNCT
absel-557	9	41	but	but	CCONJ
absel-557	9	42	also	also	ADV
absel-557	9	43	the	the	DET
absel-557	9	44	observed	observed	ADJ
absel-557	9	45	quality	quality	NOUN
absel-557	9	46	of	of	ADP
absel-557	9	47	the	the	DET
absel-557	9	48	relationships	relationship	NOUN
absel-557	9	49	.	.	PUNCT
absel-557	10	1	in	in	ADP
absel-557	10	2	a	a	DET
absel-557	10	3	sequence	sequence	NOUN
absel-557	10	4	of	of	ADP
absel-557	10	5	papers	paper	NOUN
absel-557	10	6	,	,	PUNCT
absel-557	10	7	cannon	cannon	NOUN
absel-557	10	8	and	and	CCONJ
absel-557	10	9	schwaiger	schwaiger	X
absel-557	10	10	(	(	PUNCT
absel-557	10	11	2003	2003	NUM
absel-557	10	12	,	,	PUNCT
absel-557	10	13	2004	2004	NUM
absel-557	10	14	)	)	PUNCT
absel-557	10	15	note	note	VERB
absel-557	10	16	the	the	DET
absel-557	10	17	evolution	evolution	NOUN
absel-557	10	18	of	of	ADP
absel-557	10	19	competitive	competitive	ADJ
absel-557	10	20	pressures	pressure	NOUN
absel-557	10	21	in	in	ADP
absel-557	10	22	the	the	DET
absel-557	10	23	market	market	NOUN
absel-557	10	24	,	,	PUNCT
absel-557	10	25	suggest	suggest	VERB
absel-557	10	26	a	a	DET
absel-557	10	27	growing	grow	VERB
absel-557	10	28	need	need	NOUN
absel-557	10	29	to	to	PART
absel-557	10	30	nurture	nurture	VERB
absel-557	10	31	customer	customer	NOUN
absel-557	10	32	relationships	relationship	NOUN
absel-557	10	33	as	as	ADP
absel-557	10	34	a	a	DET
absel-557	10	35	basis	basis	NOUN
absel-557	10	36	for	for	ADP
absel-557	10	37	maintaining	maintain	VERB
absel-557	10	38	high	high	ADJ
absel-557	10	39	levels	level	NOUN
absel-557	10	40	of	of	ADP
absel-557	10	41	corporate	corporate	ADJ
absel-557	10	42	profitability	profitability	NOUN
absel-557	10	43	.	.	PUNCT
absel-557	11	1	they	they	PRON
absel-557	11	2	argue	argue	VERB
absel-557	11	3	that	that	SCONJ
absel-557	11	4	corporate	corporate	ADJ
absel-557	11	5	,	,	PUNCT
absel-557	11	6	or	or	CCONJ
absel-557	11	7	company	company	NOUN
absel-557	11	8	,	,	PUNCT
absel-557	11	9	reputation	reputation	NOUN
absel-557	11	10	constitutes	constitute	VERB
absel-557	11	11	a	a	DET
absel-557	11	12	special	special	ADJ
absel-557	11	13	case	case	NOUN
absel-557	11	14	of	of	ADP
absel-557	11	15	brand	brand	NOUN
absel-557	11	16	equity	equity	NOUN
absel-557	11	17	and	and	CCONJ
absel-557	11	18	might	might	AUX
absel-557	11	19	serve	serve	VERB
absel-557	11	20	as	as	ADP
absel-557	11	21	a	a	DET
absel-557	11	22	basis	basis	NOUN
absel-557	11	23	for	for	ADP
absel-557	11	24	relationship	relationship	NOUN
absel-557	11	25	building	building	NOUN
absel-557	11	26	.	.	PUNCT
absel-557	12	1	no	no	DET
absel-557	12	2	other	other	ADJ
absel-557	12	3	articles	article	NOUN
absel-557	12	4	have	have	AUX
absel-557	12	5	appeared	appear	VERB
absel-557	12	6	in	in	ADP
absel-557	12	7	the	the	DET
absel-557	12	8	literature	literature	NOUN
absel-557	12	9	to	to	PART
absel-557	12	10	address	address	VERB
absel-557	12	11	this	this	DET
absel-557	12	12	problem	problem	NOUN
absel-557	12	13	of	of	ADP
absel-557	12	14	relationship	relationship	NOUN
absel-557	12	15	marketing	marketing	NOUN
absel-557	12	16	.	.	PUNCT
absel-557	13	1	while	while	SCONJ
absel-557	13	2	corporate	corporate	ADJ
absel-557	13	3	reputation	reputation	NOUN
absel-557	13	4	does	do	AUX
absel-557	13	5	indeed	indeed	ADV
absel-557	13	6	address	address	VERB
absel-557	13	7	the	the	DET
absel-557	13	8	issue	issue	NOUN
absel-557	13	9	of	of	ADP
absel-557	13	10	relationship	relationship	NOUN
absel-557	13	11	marketing	marketing	NOUN
absel-557	13	12	,	,	PUNCT
absel-557	13	13	it	it	PRON
absel-557	13	14	is	be	AUX
absel-557	13	15	only	only	ADV
absel-557	13	16	one	one	NUM
absel-557	13	17	of	of	ADP
absel-557	13	18	several	several	ADJ
absel-557	13	19	factors	factor	NOUN
absel-557	13	20	that	that	PRON
absel-557	13	21	contribute	contribute	VERB
absel-557	13	22	to	to	ADP
absel-557	13	23	customer	customer	NOUN
absel-557	13	24	equity	equity	NOUN
absel-557	13	25	.	.	PUNCT
absel-557	14	1	more	more	ADV
absel-557	14	2	important	important	ADJ
absel-557	14	3	,	,	PUNCT
absel-557	14	4	it	it	PRON
absel-557	14	5	represents	represent	VERB
absel-557	14	6	a	a	DET
absel-557	14	7	causal	causal	ADJ
absel-557	14	8	factor	factor	NOUN
absel-557	14	9	,	,	PUNCT
absel-557	14	10	not	not	PART
absel-557	14	11	the	the	DET
absel-557	14	12	consequence	consequence	NOUN
absel-557	14	13	of	of	ADP
absel-557	14	14	the	the	DET
absel-557	14	15	relationship	relationship	NOUN
absel-557	14	16	(	(	PUNCT
absel-557	14	17	rust	rust	NOUN
absel-557	14	18	,	,	PUNCT
absel-557	14	19	zeithaml	zeithaml	NOUN
absel-557	14	20	,	,	PUNCT
absel-557	14	21	and	and	CCONJ
absel-557	14	22	lemon	lemon	NOUN
absel-557	14	23	2000	2000	NUM
absel-557	14	24	)	)	PUNCT
absel-557	14	25	.	.	PUNCT
absel-557	15	1	presumably	presumably	ADV
absel-557	15	2	,	,	PUNCT
absel-557	15	3	an	an	DET
absel-557	15	4	effective	effective	ADJ
absel-557	15	5	simulation	simulation	NOUN
absel-557	15	6	would	would	AUX
absel-557	15	7	not	not	PART
absel-557	15	8	only	only	ADV
absel-557	15	9	model	model	VERB
absel-557	15	10	the	the	DET
absel-557	15	11	process	process	NOUN
absel-557	15	12	by	by	ADP
absel-557	15	13	which	which	PRON
absel-557	15	14	relationships	relationship	NOUN
absel-557	15	15	are	be	AUX
absel-557	15	16	formed	form	VERB
absel-557	15	17	,	,	PUNCT
absel-557	15	18	but	but	CCONJ
absel-557	15	19	it	it	PRON
absel-557	15	20	would	would	AUX
absel-557	15	21	monitor	monitor	VERB
absel-557	15	22	their	their	PRON
absel-557	15	23	strength	strength	NOUN
absel-557	15	24	and	and	CCONJ
absel-557	15	25	provide	provide	VERB
absel-557	15	26	measures	measure	NOUN
absel-557	15	27	of	of	ADP
absel-557	15	28	customer	customer	NOUN
absel-557	15	29	value	value	NOUN
absel-557	15	30	,	,	PUNCT
absel-557	15	31	or	or	CCONJ
absel-557	15	32	equity	equity	NOUN
absel-557	15	33	as	as	ADP
absel-557	15	34	a	a	DET
absel-557	15	35	criterion	criterion	NOUN
absel-557	15	36	of	of	ADP
absel-557	15	37	performance	performance	NOUN
absel-557	15	38	.	.	PUNCT
absel-557	16	1	the	the	DET
absel-557	16	2	purpose	purpose	NOUN
absel-557	16	3	of	of	ADP
absel-557	16	4	this	this	DET
absel-557	16	5	paper	paper	NOUN
absel-557	16	6	is	be	AUX
absel-557	16	7	to	to	PART
absel-557	16	8	address	address	VERB
absel-557	16	9	the	the	DET
absel-557	16	10	concept	concept	NOUN
absel-557	16	11	of	of	ADP
absel-557	16	12	customer	customer	NOUN
absel-557	16	13	lifetime	lifetime	NOUN
absel-557	16	14	value	value	NOUN
absel-557	16	15	,	,	PUNCT
absel-557	16	16	and	and	CCONJ
absel-557	16	17	its	its	PRON
absel-557	16	18	derivative	derivative	ADJ
absel-557	16	19	,	,	PUNCT
absel-557	16	20	customer	customer	NOUN
absel-557	16	21	equity	equity	NOUN
absel-557	16	22	.	.	PUNCT
absel-557	17	1	it	it	PRON
absel-557	17	2	will	will	AUX
absel-557	17	3	begin	begin	VERB
absel-557	17	4	by	by	ADP
absel-557	17	5	discussing	discuss	VERB
absel-557	17	6	the	the	DET
absel-557	17	7	nature	nature	NOUN
absel-557	17	8	of	of	ADP
absel-557	17	9	the	the	DET
absel-557	17	10	construct	construct	NOUN
absel-557	17	11	,	,	PUNCT
absel-557	17	12	setting	set	VERB
absel-557	17	13	the	the	DET
absel-557	17	14	theoretical	theoretical	ADJ
absel-557	17	15	stage	stage	NOUN
absel-557	17	16	for	for	ADP
absel-557	17	17	introducing	introduce	VERB
absel-557	17	18	it	it	PRON
absel-557	17	19	into	into	ADP
absel-557	17	20	simulation	simulation	NOUN
absel-557	17	21	games	game	NOUN
absel-557	17	22	,	,	PUNCT
absel-557	17	23	also	also	ADV
absel-557	17	24	providing	provide	VERB
absel-557	17	25	useful	useful	ADJ
absel-557	17	26	material	material	NOUN
absel-557	17	27	for	for	ADP
absel-557	17	28	classroom	classroom	NOUN
absel-557	17	29	discussion	discussion	NOUN
absel-557	17	30	and	and	CCONJ
absel-557	17	31	simulation	simulation	NOUN
absel-557	17	32	debriefing	debriefing	NOUN
absel-557	17	33	.	.	PUNCT
absel-557	18	1	next	next	ADV
absel-557	18	2	,	,	PUNCT
absel-557	18	3	it	it	PRON
absel-557	18	4	will	will	AUX
absel-557	18	5	consider	consider	VERB
absel-557	18	6	ways	way	NOUN
absel-557	18	7	in	in	ADP
absel-557	18	8	which	which	PRON
absel-557	18	9	the	the	DET
absel-557	18	10	concept	concept	NOUN
absel-557	18	11	of	of	ADP
absel-557	18	12	clv	clv	PROPN
absel-557	18	13	might	might	AUX
absel-557	18	14	be	be	AUX
absel-557	18	15	incorporated	incorporate	VERB
absel-557	18	16	into	into	ADP
absel-557	18	17	simulation	simulation	NOUN
absel-557	18	18	game	game	NOUN
absel-557	18	19	algorithms	algorithm	NOUN
absel-557	18	20	.	.	PUNCT
absel-557	19	1	finally	finally	ADV
absel-557	19	2	,	,	PUNCT
absel-557	19	3	it	it	PRON
absel-557	19	4	will	will	AUX
absel-557	19	5	discuss	discuss	VERB
absel-557	19	6	ways	way	NOUN
absel-557	19	7	in	in	ADP
absel-557	19	8	which	which	PRON
absel-557	19	9	clv	clv	PROPN
absel-557	19	10	might	might	AUX
absel-557	19	11	be	be	AUX
absel-557	19	12	used	use	VERB
absel-557	19	13	as	as	ADP
absel-557	19	14	an	an	DET
absel-557	19	15	index	index	NOUN
absel-557	19	16	of	of	ADP
absel-557	19	17	simulation	simulation	NOUN
absel-557	19	18	performance	performance	NOUN
absel-557	19	19	.	.	PUNCT
absel-557	20	1	the	the	DET
absel-557	20	2	concept	concept	NOUN
absel-557	20	3	of	of	ADP
absel-557	20	4	customer	customer	NOUN
absel-557	20	5	lifetime	lifetime	NOUN
absel-557	20	6	value	value	NOUN
absel-557	20	7	the	the	DET
absel-557	20	8	underlying	underlying	ADJ
absel-557	20	9	concept	concept	NOUN
absel-557	20	10	of	of	ADP
absel-557	20	11	clv	clv	PROPN
absel-557	20	12	is	be	AUX
absel-557	20	13	very	very	ADV
absel-557	20	14	simple	simple	ADJ
absel-557	20	15	.	.	PUNCT
absel-557	21	1	a	a	DET
absel-557	21	2	company	company	NOUN
absel-557	21	3	evaluates	evaluate	VERB
absel-557	21	4	each	each	PRON
absel-557	21	5	of	of	ADP
absel-557	21	6	its	its	PRON
absel-557	21	7	customers	customer	NOUN
absel-557	21	8	,	,	PUNCT
absel-557	21	9	determining	determine	VERB
absel-557	21	10	the	the	DET
absel-557	21	11	expected	expected	ADJ
absel-557	21	12	future	future	ADJ
absel-557	21	13	revenue	revenue	NOUN
absel-557	21	14	and	and	CCONJ
absel-557	21	15	costs	cost	NOUN
absel-557	21	16	,	,	PUNCT
absel-557	21	17	leading	lead	VERB
absel-557	21	18	to	to	ADP
absel-557	21	19	the	the	DET
absel-557	21	20	estimated	estimate	VERB
absel-557	21	21	54	54	NUM
absel-557	21	22	developments	development	NOUN
absel-557	21	23	in	in	ADP
absel-557	21	24	business	business	NOUN
absel-557	21	25	simulation	simulation	NOUN
absel-557	21	26	and	and	CCONJ
absel-557	21	27	experiential	experiential	ADJ
absel-557	21	28	learning	learning	NOUN
absel-557	21	29	,	,	PUNCT
absel-557	21	30	volume	volume	NOUN
absel-557	21	31	32	32	NUM
absel-557	21	32	,	,	PUNCT
absel-557	21	33	2005	2005	NUM
absel-557	21	34	net	net	ADJ
absel-557	21	35	present	present	ADJ
absel-557	21	36	value	value	NOUN
absel-557	21	37	of	of	ADP
absel-557	21	38	the	the	DET
absel-557	21	39	customers	customer	NOUN
absel-557	21	40	.	.	PUNCT
absel-557	22	1	its	its	PRON
absel-557	22	2	essence	essence	NOUN
absel-557	22	3	can	can	AUX
absel-557	22	4	be	be	AUX
absel-557	22	5	captured	capture	VERB
absel-557	22	6	in	in	ADP
absel-557	22	7	the	the	DET
absel-557	22	8	following	follow	VERB
absel-557	22	9	formula	formula	NOUN
absel-557	22	10	(	(	PUNCT
absel-557	22	11	adapted	adapt	VERB
absel-557	22	12	from	from	ADP
absel-557	22	13	jain	jain	PROPN
absel-557	22	14	and	and	CCONJ
absel-557	22	15	singh	singh	PROPN
absel-557	22	16	2002	2002	NUM
absel-557	22	17	):	):	PUNCT
absel-557	22	18	∑	∑	PUNCT
absel-557	22	19	=	=	PUNCT
absel-557	22	20			NOUN
absel-557	22	21			PUNCT
absel-557	23	1			PROPN
absel-557	24	1			INTJ
absel-557	24	2			NOUN
absel-557	24	3			VERB
absel-557	24	4	+	+	CCONJ
absel-557	24	5	−	−	PROPN
absel-557	24	6	=	=	SYM
absel-557	24	7	n	n	PROPN
absel-557	24	8	0	0	NUM
absel-557	24	9	t	t	NOUN
absel-557	24	10	t	t	X
absel-557	24	11	tt	tt	PROPN
absel-557	24	12	d	d	PROPN
absel-557	24	13	cr	cr	PROPN
absel-557	24	14	clv	clv	PROPN
absel-557	24	15	)	)	PUNCT
absel-557	24	16	1	1	NUM
absel-557	24	17	(	(	PUNCT
absel-557	24	18	(	(	PUNCT
absel-557	24	19	1	1	X
absel-557	24	20	)	)	PUNCT
absel-557	24	21	where	where	SCONJ
absel-557	24	22	=	=	NUM
absel-557	24	23	period	period	NOUN
absel-557	24	24	of	of	ADP
absel-557	24	25	cash	cash	NOUN
absel-557	24	26	flow	flow	NOUN
absel-557	24	27	from	from	ADP
absel-557	24	28	a	a	DET
absel-557	24	29	customer	customer	NOUN
absel-557	24	30	transaction	transaction	NOUN
absel-557	24	31	rt	rt	PROPN
absel-557	25	1	=	=	PUNCT
absel-557	25	2	revenue	revenue	NOUN
absel-557	25	3	from	from	ADP
absel-557	25	4	a	a	DET
absel-557	25	5	customer	customer	NOUN
absel-557	25	6	for	for	ADP
absel-557	25	7	period	period	NOUN
absel-557	25	8	t	t	PROPN
absel-557	25	9	ct	ct	NOUN
absel-557	25	10	=	=	NOUN
absel-557	25	11	total	total	ADJ
absel-557	25	12	cost	cost	NOUN
absel-557	25	13	of	of	ADP
absel-557	25	14	generating	generate	VERB
absel-557	25	15	revenue	revenue	NOUN
absel-557	25	16	rt	rt	PROPN
absel-557	25	17	in	in	ADP
absel-557	25	18	period	period	NOUN
absel-557	25	19	t	t	PROPN
absel-557	25	20	n	n	NOUN
absel-557	25	21	=	=	PRON
absel-557	25	22	the	the	DET
absel-557	25	23	total	total	ADJ
absel-557	25	24	number	number	NOUN
absel-557	25	25	of	of	ADP
absel-557	25	26	periods	period	NOUN
absel-557	25	27	for	for	ADP
absel-557	25	28	which	which	PRON
absel-557	25	29	revenue	revenue	NOUN
absel-557	25	30	is	be	AUX
absel-557	25	31	expected	expect	VERB
absel-557	25	32	from	from	ADP
absel-557	25	33	the	the	DET
absel-557	25	34	customer	customer	NOUN
absel-557	26	1	d	d	NOUN
absel-557	26	2	=	=	PUNCT
absel-557	26	3	the	the	DET
absel-557	26	4	discount	discount	NOUN
absel-557	26	5	rate	rate	NOUN
absel-557	26	6	for	for	ADP
absel-557	26	7	future	future	ADJ
absel-557	26	8	profits	profit	NOUN
absel-557	26	9	the	the	DET
absel-557	26	10	sum	sum	NOUN
absel-557	26	11	of	of	ADP
absel-557	26	12	all	all	DET
absel-557	26	13	clvs	clvs	PROPN
absel-557	26	14	constitutes	constitute	VERB
absel-557	26	15	a	a	DET
absel-557	26	16	firm	firm	NOUN
absel-557	26	17	’s	’s	PART
absel-557	26	18	customer	customer	NOUN
absel-557	26	19	equity	equity	NOUN
absel-557	26	20	,	,	PUNCT
absel-557	26	21	or	or	CCONJ
absel-557	26	22	total	total	ADJ
absel-557	26	23	clv	clv	PROPN
absel-557	26	24	(	(	PUNCT
absel-557	26	25	rust	rust	PROPN
absel-557	26	26	,	,	PUNCT
absel-557	26	27	zeithaml	zeithaml	NOUN
absel-557	26	28	,	,	PUNCT
absel-557	26	29	and	and	CCONJ
absel-557	26	30	lemon	lemon	NOUN
absel-557	26	31	2004	2004	NUM
absel-557	26	32	)	)	PUNCT
absel-557	26	33	.	.	PUNCT
absel-557	27	1	customer	customer	NOUN
absel-557	27	2	equity	equity	NOUN
absel-557	27	3	is	be	AUX
absel-557	27	4	the	the	DET
absel-557	27	5	residual	residual	ADJ
absel-557	27	6	value	value	NOUN
absel-557	27	7	of	of	ADP
absel-557	27	8	a	a	DET
absel-557	27	9	company	company	NOUN
absel-557	27	10	’s	’s	PART
absel-557	27	11	customer	customer	NOUN
absel-557	27	12	base	base	NOUN
absel-557	27	13	,	,	PUNCT
absel-557	27	14	after	after	SCONJ
absel-557	27	15	the	the	DET
absel-557	27	16	profits	profit	NOUN
absel-557	27	17	associated	associate	VERB
absel-557	27	18	with	with	ADP
absel-557	27	19	all	all	DET
absel-557	27	20	current	current	ADJ
absel-557	27	21	sales	sale	NOUN
absel-557	27	22	have	have	AUX
absel-557	27	23	been	be	AUX
absel-557	27	24	recognized	recognize	VERB
absel-557	27	25	.	.	PUNCT
absel-557	28	1	notwithstanding	notwithstanding	ADP
absel-557	28	2	the	the	DET
absel-557	28	3	simplicity	simplicity	NOUN
absel-557	28	4	of	of	ADP
absel-557	28	5	the	the	DET
absel-557	28	6	concept	concept	NOUN
absel-557	28	7	,	,	PUNCT
absel-557	28	8	the	the	DET
absel-557	28	9	implications	implication	NOUN
absel-557	28	10	are	be	AUX
absel-557	28	11	both	both	ADV
absel-557	28	12	profound	profound	ADJ
absel-557	28	13	and	and	CCONJ
absel-557	28	14	counterintuitive	counterintuitive	ADJ
absel-557	28	15	from	from	ADP
absel-557	28	16	a	a	DET
absel-557	28	17	managerial	managerial	ADJ
absel-557	28	18	perspective	perspective	NOUN
absel-557	28	19	.	.	PUNCT
absel-557	29	1	managerial	managerial	ADJ
absel-557	29	2	implications	implication	NOUN
absel-557	29	3	if	if	SCONJ
absel-557	29	4	customer	customer	NOUN
absel-557	29	5	satisfaction	satisfaction	NOUN
absel-557	29	6	is	be	AUX
absel-557	29	7	driven	drive	VERB
absel-557	29	8	by	by	ADP
absel-557	29	9	a	a	DET
absel-557	29	10	portfolio	portfolio	NOUN
absel-557	29	11	of	of	ADP
absel-557	29	12	products	product	NOUN
absel-557	29	13	and	and	CCONJ
absel-557	29	14	services	service	NOUN
absel-557	29	15	at	at	ADP
absel-557	29	16	a	a	DET
absel-557	29	17	point	point	NOUN
absel-557	29	18	in	in	ADP
absel-557	29	19	time	time	NOUN
absel-557	29	20	,	,	PUNCT
absel-557	29	21	customer	customer	NOUN
absel-557	29	22	loyalty	loyalty	NOUN
absel-557	29	23	must	must	AUX
absel-557	29	24	be	be	AUX
absel-557	29	25	driven	drive	VERB
absel-557	29	26	by	by	ADP
absel-557	29	27	the	the	DET
absel-557	29	28	expectation	expectation	NOUN
absel-557	29	29	that	that	SCONJ
absel-557	29	30	a	a	DET
absel-557	29	31	desired	desire	VERB
absel-557	29	32	portfolio	portfolio	NOUN
absel-557	29	33	of	of	ADP
absel-557	29	34	problem	problem	NOUN
absel-557	29	35	solutions	solution	NOUN
absel-557	29	36	will	will	AUX
absel-557	29	37	be	be	AUX
absel-557	29	38	available	available	ADJ
absel-557	29	39	over	over	ADP
absel-557	29	40	time	time	NOUN
absel-557	29	41	.	.	PUNCT
absel-557	30	1	this	this	PRON
absel-557	30	2	,	,	PUNCT
absel-557	30	3	of	of	ADP
absel-557	30	4	course	course	NOUN
absel-557	30	5	,	,	PUNCT
absel-557	30	6	is	be	AUX
absel-557	30	7	the	the	DET
absel-557	30	8	flip	flip	NOUN
absel-557	30	9	-	-	PUNCT
absel-557	30	10	side	side	NOUN
absel-557	30	11	of	of	ADP
absel-557	30	12	clv	clv	PROPN
absel-557	30	13	.	.	PUNCT
absel-557	31	1	customers	customer	NOUN
absel-557	31	2	have	have	VERB
absel-557	31	3	future	future	ADJ
absel-557	31	4	value	value	NOUN
absel-557	31	5	if	if	SCONJ
absel-557	31	6	they	they	PRON
absel-557	31	7	are	be	AUX
absel-557	31	8	predisposed	predispose	VERB
absel-557	31	9	to	to	PART
absel-557	31	10	buy	buy	VERB
absel-557	31	11	from	from	ADP
absel-557	31	12	the	the	DET
absel-557	31	13	company	company	NOUN
absel-557	31	14	in	in	ADP
absel-557	31	15	the	the	DET
absel-557	31	16	future	future	NOUN
absel-557	31	17	,	,	PUNCT
absel-557	31	18	and	and	CCONJ
absel-557	31	19	they	they	PRON
absel-557	31	20	will	will	AUX
absel-557	31	21	be	be	AUX
absel-557	31	22	predisposed	predispose	VERB
absel-557	31	23	to	to	PART
absel-557	31	24	buy	buy	VERB
absel-557	31	25	in	in	ADP
absel-557	31	26	the	the	DET
absel-557	31	27	future	future	NOUN
absel-557	31	28	if	if	SCONJ
absel-557	31	29	they	they	PRON
absel-557	31	30	anticipate	anticipate	VERB
absel-557	31	31	that	that	SCONJ
absel-557	31	32	the	the	DET
absel-557	31	33	company	company	NOUN
absel-557	31	34	will	will	AUX
absel-557	31	35	give	give	VERB
absel-557	31	36	them	they	PRON
absel-557	31	37	the	the	DET
absel-557	31	38	value	value	NOUN
absel-557	31	39	they	they	PRON
absel-557	31	40	want	want	VERB
absel-557	31	41	.	.	PUNCT
absel-557	32	1	while	while	SCONJ
absel-557	32	2	this	this	DET
absel-557	32	3	point	point	NOUN
absel-557	32	4	may	may	AUX
absel-557	32	5	seem	seem	VERB
absel-557	32	6	obvious	obvious	ADJ
absel-557	32	7	,	,	PUNCT
absel-557	32	8	it	it	PRON
absel-557	32	9	is	be	AUX
absel-557	32	10	both	both	CCONJ
absel-557	32	11	profound	profound	ADJ
absel-557	32	12	and	and	CCONJ
absel-557	32	13	,	,	PUNCT
absel-557	32	14	for	for	ADP
absel-557	32	15	many	many	ADJ
absel-557	32	16	,	,	PUNCT
absel-557	32	17	counterintuitive	counterintuitive	ADJ
absel-557	32	18	in	in	ADP
absel-557	32	19	its	its	PRON
absel-557	32	20	implications	implication	NOUN
absel-557	32	21	.	.	PUNCT
absel-557	33	1	consider	consider	VERB
absel-557	33	2	the	the	DET
absel-557	33	3	case	case	NOUN
absel-557	33	4	illustrated	illustrate	VERB
absel-557	33	5	in	in	ADP
absel-557	33	6	table	table	NOUN
absel-557	33	7	1	1	NUM
absel-557	33	8	.	.	PUNCT
absel-557	34	1	if	if	SCONJ
absel-557	34	2	management	management	NOUN
absel-557	34	3	could	could	AUX
absel-557	34	4	afford	afford	VERB
absel-557	34	5	to	to	PART
absel-557	34	6	invest	invest	VERB
absel-557	34	7	in	in	ADP
absel-557	34	8	only	only	ADV
absel-557	34	9	one	one	NUM
absel-557	34	10	of	of	ADP
absel-557	34	11	the	the	DET
absel-557	34	12	two	two	NUM
absel-557	34	13	segments	segment	NOUN
absel-557	34	14	,	,	PUNCT
absel-557	34	15	which	which	PRON
absel-557	34	16	would	would	AUX
absel-557	34	17	it	it	PRON
absel-557	34	18	be	be	AUX
absel-557	34	19	?	?	PUNCT
absel-557	35	1	by	by	ADP
absel-557	35	2	conventional	conventional	ADJ
absel-557	35	3	investment	investment	NOUN
absel-557	35	4	criteria	criterion	NOUN
absel-557	35	5	,	,	PUNCT
absel-557	35	6	most	most	ADJ
absel-557	35	7	managers	manager	NOUN
absel-557	35	8	would	would	AUX
absel-557	35	9	choose	choose	VERB
absel-557	35	10	segment	segment	NOUN
absel-557	35	11	2	2	NUM
absel-557	35	12	.	.	PUNCT
absel-557	36	1	it	it	PRON
absel-557	36	2	yields	yield	VERB
absel-557	36	3	twice	twice	ADV
absel-557	36	4	as	as	ADV
absel-557	36	5	much	much	ADJ
absel-557	36	6	profit	profit	NOUN
absel-557	36	7	contribution	contribution	NOUN
absel-557	36	8	per	per	ADP
absel-557	36	9	customer	customer	NOUN
absel-557	36	10	,	,	PUNCT
absel-557	36	11	with	with	ADP
absel-557	36	12	double	double	DET
absel-557	36	13	the	the	DET
absel-557	36	14	potential	potential	ADJ
absel-557	36	15	net	net	ADJ
absel-557	36	16	segment	segment	NOUN
absel-557	36	17	contribution	contribution	NOUN
absel-557	36	18	.	.	PUNCT
absel-557	37	1	however	however	ADV
absel-557	37	2	,	,	PUNCT
absel-557	37	3	if	if	SCONJ
absel-557	37	4	one	one	PRON
absel-557	37	5	considers	consider	VERB
absel-557	37	6	clv	clv	PROPN
absel-557	37	7	(	(	PUNCT
absel-557	37	8	using	use	VERB
absel-557	37	9	equation	equation	NOUN
absel-557	37	10	1	1	NUM
absel-557	37	11	above	above	ADP
absel-557	37	12	)	)	PUNCT
absel-557	37	13	,	,	PUNCT
absel-557	37	14	the	the	DET
absel-557	37	15	first	first	ADJ
absel-557	37	16	segment	segment	NOUN
absel-557	37	17	is	be	AUX
absel-557	37	18	clearly	clearly	ADV
absel-557	37	19	the	the	DET
absel-557	37	20	most	most	ADV
absel-557	37	21	profitable	profitable	ADJ
absel-557	37	22	,	,	PUNCT
absel-557	37	23	due	due	ADP
absel-557	37	24	to	to	ADP
absel-557	37	25	the	the	DET
absel-557	37	26	difference	difference	NOUN
absel-557	37	27	in	in	ADP
absel-557	37	28	length	length	NOUN
absel-557	37	29	of	of	ADP
absel-557	37	30	customer	customer	NOUN
absel-557	37	31	life	life	NOUN
absel-557	37	32	between	between	ADP
absel-557	37	33	segment	segment	NOUN
absel-557	37	34	1	1	NUM
absel-557	37	35	and	and	CCONJ
absel-557	37	36	segment	segment	NOUN
absel-557	37	37	2	2	NUM
absel-557	37	38	.	.	PUNCT
absel-557	38	1	this	this	PRON
absel-557	38	2	demonstrates	demonstrate	VERB
absel-557	38	3	how	how	SCONJ
absel-557	38	4	an	an	DET
absel-557	38	5	investment	investment	NOUN
absel-557	38	6	in	in	ADP
absel-557	38	7	customers	customer	NOUN
absel-557	38	8	,	,	PUNCT
absel-557	38	9	although	although	SCONJ
absel-557	38	10	less	less	ADV
absel-557	38	11	profitable	profitable	ADJ
absel-557	38	12	in	in	ADP
absel-557	38	13	the	the	DET
absel-557	38	14	short	short	ADJ
absel-557	38	15	run	run	NOUN
absel-557	38	16	,	,	PUNCT
absel-557	38	17	yields	yield	VERB
absel-557	38	18	a	a	DET
absel-557	38	19	greater	great	ADJ
absel-557	38	20	profit	profit	NOUN
absel-557	38	21	in	in	ADP
absel-557	38	22	the	the	DET
absel-557	38	23	long	long	ADJ
absel-557	38	24	run	run	NOUN
absel-557	38	25	.	.	PUNCT
absel-557	39	1	note	note	VERB
absel-557	39	2	that	that	SCONJ
absel-557	39	3	the	the	DET
absel-557	39	4	example	example	NOUN
absel-557	39	5	is	be	AUX
absel-557	39	6	deliberately	deliberately	ADV
absel-557	39	7	simplistic	simplistic	ADJ
absel-557	39	8	.	.	PUNCT
absel-557	40	1	equation	equation	NOUN
absel-557	40	2	1	1	NUM
absel-557	40	3	addresses	address	VERB
absel-557	40	4	the	the	DET
absel-557	40	5	future	future	ADJ
absel-557	40	6	value	value	NOUN
absel-557	40	7	of	of	ADP
absel-557	40	8	a	a	DET
absel-557	40	9	single	single	ADJ
absel-557	40	10	customer	customer	NOUN
absel-557	40	11	.	.	PUNCT
absel-557	41	1	even	even	ADV
absel-557	41	2	a	a	DET
absel-557	41	3	relatively	relatively	ADV
absel-557	41	4	homogeneous	homogeneous	ADJ
absel-557	41	5	segment	segment	NOUN
absel-557	41	6	would	would	AUX
absel-557	41	7	include	include	VERB
absel-557	41	8	customers	customer	NOUN
absel-557	41	9	whose	whose	DET
absel-557	41	10	life	life	NOUN
absel-557	41	11	expectancy	expectancy	NOUN
absel-557	41	12	would	would	AUX
absel-557	41	13	differ	differ	VERB
absel-557	41	14	somewhat	somewhat	ADV
absel-557	41	15	from	from	ADP
absel-557	41	16	one	one	NUM
absel-557	41	17	to	to	ADP
absel-557	41	18	another	another	PRON
absel-557	41	19	.	.	PUNCT
absel-557	42	1	we	we	PRON
absel-557	42	2	have	have	AUX
absel-557	42	3	assumed	assume	VERB
absel-557	42	4	that	that	SCONJ
absel-557	42	5	average	average	ADJ
absel-557	42	6	yearly	yearly	ADJ
absel-557	42	7	revenue	revenue	NOUN
absel-557	42	8	and	and	CCONJ
absel-557	42	9	cost	cost	NOUN
absel-557	42	10	will	will	AUX
absel-557	42	11	be	be	AUX
absel-557	42	12	constant	constant	ADJ
absel-557	42	13	over	over	ADP
absel-557	42	14	time	time	NOUN
absel-557	42	15	.	.	PUNCT
absel-557	43	1	additionally	additionally	ADV
absel-557	43	2	,	,	PUNCT
absel-557	43	3	we	we	PRON
absel-557	43	4	have	have	AUX
absel-557	43	5	assumed	assume	VERB
absel-557	43	6	that	that	SCONJ
absel-557	43	7	the	the	DET
absel-557	43	8	cost	cost	NOUN
absel-557	43	9	of	of	ADP
absel-557	43	10	customer	customer	NOUN
absel-557	43	11	retention	retention	NOUN
absel-557	43	12	is	be	AUX
absel-557	43	13	zero	zero	NUM
absel-557	43	14	.	.	PUNCT
absel-557	44	1	however	however	ADV
absel-557	44	2	,	,	PUNCT
absel-557	44	3	a	a	DET
absel-557	44	4	customer	customer	NOUN
absel-557	44	5	-	-	PUNCT
absel-557	44	6	lifetime	lifetime	NOUN
absel-557	44	7	-	-	PUNCT
absel-557	44	8	value	value	NOUN
absel-557	44	9	analysis	analysis	NOUN
absel-557	44	10	would	would	AUX
absel-557	44	11	typically	typically	ADV
absel-557	44	12	be	be	AUX
absel-557	44	13	used	use	VERB
absel-557	44	14	in	in	ADP
absel-557	44	15	conjunction	conjunction	NOUN
absel-557	44	16	with	with	ADP
absel-557	44	17	a	a	DET
absel-557	44	18	strategy	strategy	NOUN
absel-557	44	19	of	of	ADP
absel-557	44	20	relationship	relationship	NOUN
absel-557	44	21	marketing	marketing	NOUN
absel-557	44	22	.	.	PUNCT
absel-557	45	1	while	while	SCONJ
absel-557	45	2	the	the	DET
absel-557	45	3	costs	cost	NOUN
absel-557	45	4	may	may	AUX
absel-557	45	5	not	not	PART
absel-557	45	6	increase	increase	VERB
absel-557	45	7	,	,	PUNCT
absel-557	45	8	one	one	NUM
absel-557	45	9	of	of	ADP
absel-557	45	10	the	the	DET
absel-557	45	11	key	key	ADJ
absel-557	45	12	elements	element	NOUN
absel-557	45	13	of	of	ADP
absel-557	45	14	relationship	relationship	NOUN
absel-557	45	15	-	-	PUNCT
absel-557	45	16	marketing	marketing	NOUN
absel-557	45	17	strategy	strategy	NOUN
absel-557	45	18	is	be	AUX
absel-557	45	19	to	to	PART
absel-557	45	20	increase	increase	VERB
absel-557	45	21	profits	profit	NOUN
absel-557	45	22	by	by	ADP
absel-557	45	23	exploiting	exploit	VERB
absel-557	45	24	lower	low	ADJ
absel-557	45	25	transaction	transaction	NOUN
absel-557	45	26	costs	cost	NOUN
absel-557	45	27	with	with	ADP
absel-557	45	28	existing	exist	VERB
absel-557	45	29	customers	customer	NOUN
absel-557	45	30	,	,	PUNCT
absel-557	45	31	selling	sell	VERB
absel-557	45	32	more	more	ADJ
absel-557	45	33	and	and	CCONJ
absel-557	45	34	more	more	ADJ
absel-557	45	35	products	product	NOUN
absel-557	45	36	to	to	ADP
absel-557	45	37	the	the	DET
absel-557	45	38	same	same	ADJ
absel-557	45	39	people	people	NOUN
absel-557	45	40	(	(	PUNCT
absel-557	45	41	cannon	cannon	NOUN
absel-557	45	42	and	and	CCONJ
absel-557	45	43	schwaiger	schwaig	ADJ
absel-557	45	44	2004	2004	NUM
absel-557	45	45	)	)	PUNCT
absel-557	45	46	.	.	PUNCT
absel-557	46	1	this	this	PRON
absel-557	46	2	would	would	AUX
absel-557	46	3	tend	tend	VERB
absel-557	46	4	to	to	PART
absel-557	46	5	increase	increase	VERB
absel-557	46	6	revenue	revenue	NOUN
absel-557	46	7	with	with	ADP
absel-557	46	8	relatively	relatively	ADV
absel-557	46	9	little	little	ADJ
absel-557	46	10	increase	increase	NOUN
absel-557	46	11	in	in	ADP
absel-557	46	12	promotional	promotional	ADJ
absel-557	46	13	costs	cost	NOUN
absel-557	46	14	.	.	PUNCT
absel-557	47	1	these	these	DET
absel-557	47	2	simplifications	simplification	NOUN
absel-557	47	3	are	be	AUX
absel-557	47	4	not	not	PART
absel-557	47	5	critical	critical	ADJ
absel-557	47	6	to	to	ADP
absel-557	47	7	the	the	DET
absel-557	47	8	point	point	NOUN
absel-557	47	9	we	we	PRON
absel-557	47	10	are	be	AUX
absel-557	47	11	discussing	discuss	VERB
absel-557	47	12	.	.	PUNCT
absel-557	48	1	relaxing	relax	VERB
absel-557	48	2	the	the	DET
absel-557	48	3	assumption	assumption	NOUN
absel-557	48	4	of	of	ADP
absel-557	48	5	equal	equal	ADJ
absel-557	48	6	customer	customer	NOUN
absel-557	48	7	life	life	NOUN
absel-557	48	8	table	table	NOUN
absel-557	48	9	1	1	NUM
absel-557	48	10	:	:	PUNCT
absel-557	48	11	a	a	DET
absel-557	48	12	comparison	comparison	NOUN
absel-557	48	13	of	of	ADP
absel-557	48	14	profitability	profitability	NOUN
absel-557	48	15	for	for	ADP
absel-557	48	16	two	two	NUM
absel-557	48	17	hypothetical	hypothetical	ADJ
absel-557	48	18	segments	segment	NOUN
absel-557	48	19	by	by	ADP
absel-557	48	20	conventional	conventional	ADJ
absel-557	48	21	and	and	CCONJ
absel-557	48	22	lifetime	lifetime	NOUN
absel-557	48	23	-	-	PUNCT
absel-557	48	24	value	value	NOUN
absel-557	48	25	criteria	criterion	NOUN
absel-557	48	26	conventional	conventional	ADJ
absel-557	48	27	analysis	analysis	NOUN
absel-557	48	28	segment	segment	NOUN
absel-557	48	29	1	1	NUM
absel-557	48	30	segment	segment	NOUN
absel-557	48	31	2	2	NUM
absel-557	48	32	average	average	NOUN
absel-557	48	33	revenue	revenue	NOUN
absel-557	48	34	per	per	ADP
absel-557	48	35	customer	customer	NOUN
absel-557	48	36	$	$	SYM
absel-557	48	37	500	500	NUM
absel-557	48	38	$	$	SYM
absel-557	48	39	900	900	NUM
absel-557	48	40	average	average	ADJ
absel-557	48	41	cost	cost	NOUN
absel-557	48	42	of	of	ADP
absel-557	48	43	generating	generate	VERB
absel-557	48	44	revenue	revenue	NOUN
absel-557	48	45	$	$	SYM
absel-557	48	46	300	300	NUM
absel-557	48	47	$	$	SYM
absel-557	48	48	600	600	NUM
absel-557	48	49	average	average	ADJ
absel-557	48	50	acquisition	acquisition	NOUN
absel-557	48	51	cost	cost	NOUN
absel-557	48	52	per	per	ADP
absel-557	48	53	customer	customer	NOUN
absel-557	48	54	$	$	SYM
absel-557	48	55	100	100	NUM
absel-557	48	56	$	$	SYM
absel-557	48	57	100	100	NUM
absel-557	48	58	profit	profit	NOUN
absel-557	48	59	contribution	contribution	NOUN
absel-557	48	60	per	per	ADP
absel-557	48	61	customer	customer	NOUN
absel-557	48	62	$	$	SYM
absel-557	48	63	100	100	NUM
absel-557	48	64	$	$	SYM
absel-557	48	65	200	200	NUM
absel-557	48	66	estimated	estimate	VERB
absel-557	48	67	potential	potential	ADJ
absel-557	48	68	customers	customer	NOUN
absel-557	48	69	5,000	5,000	NUM
absel-557	48	70	5,000	5,000	NUM
absel-557	48	71	potential	potential	ADJ
absel-557	48	72	net	net	ADJ
absel-557	48	73	segment	segment	NOUN
absel-557	48	74	contribution	contribution	NOUN
absel-557	48	75	$	$	SYM
absel-557	48	76	500,000	500,000	NUM
absel-557	48	77	$	$	SYM
absel-557	48	78	1,000,000	1,000,000	NUM
absel-557	48	79	lifetime	lifetime	NOUN
absel-557	48	80	-	-	PUNCT
absel-557	48	81	value	value	NOUN
absel-557	48	82	analysis	analysis	NOUN
absel-557	48	83	segment	segment	NOUN
absel-557	48	84	1	1	NUM
absel-557	48	85	segment	segment	NOUN
absel-557	48	86	2	2	NUM
absel-557	48	87	average	average	NOUN
absel-557	48	88	revenue	revenue	NOUN
absel-557	48	89	per	per	ADP
absel-557	48	90	customer	customer	NOUN
absel-557	48	91	$	$	SYM
absel-557	48	92	500	500	NUM
absel-557	48	93	$	$	SYM
absel-557	48	94	900	900	NUM
absel-557	48	95	average	average	ADJ
absel-557	48	96	cost	cost	NOUN
absel-557	48	97	of	of	ADP
absel-557	48	98	generating	generate	VERB
absel-557	48	99	revenue	revenue	NOUN
absel-557	48	100	$	$	SYM
absel-557	48	101	300	300	NUM
absel-557	48	102	$	$	SYM
absel-557	48	103	600	600	NUM
absel-557	48	104	yearly	yearly	ADJ
absel-557	48	105	profit	profit	NOUN
absel-557	48	106	contribution	contribution	NOUN
absel-557	48	107	per	per	ADP
absel-557	48	108	customer	customer	NOUN
absel-557	48	109	$	$	SYM
absel-557	48	110	200	200	NUM
absel-557	48	111	$	$	SYM
absel-557	48	112	300	300	NUM
absel-557	48	113	number	number	NOUN
absel-557	48	114	of	of	ADP
absel-557	48	115	years	year	NOUN
absel-557	48	116	for	for	ADP
absel-557	48	117	which	which	PRON
absel-557	48	118	revenue	revenue	NOUN
absel-557	48	119	is	be	AUX
absel-557	48	120	expected	expect	VERB
absel-557	48	121	7	7	NUM
absel-557	48	122	3	3	NUM
absel-557	48	123	discount	discount	NOUN
absel-557	48	124	rate	rate	NOUN
absel-557	48	125	for	for	ADP
absel-557	48	126	future	future	ADJ
absel-557	48	127	profits	profit	NOUN
absel-557	48	128	12	12	NUM
absel-557	48	129	%	%	NOUN
absel-557	48	130	12	12	NUM
absel-557	48	131	%	%	NOUN
absel-557	48	132	future	future	ADJ
absel-557	48	133	customer	customer	NOUN
absel-557	48	134	lifetime	lifetime	NOUN
absel-557	48	135	value	value	PROPN
absel-557	48	136	acc	acc	PROPN
absel-557	48	137	.	.	PROPN
absel-557	48	138	to	to	ADP
absel-557	48	139	eq	eq	PROPN
absel-557	48	140	.	.	PUNCT
absel-557	49	1	(	(	PUNCT
absel-557	49	2	1	1	NUM
absel-557	49	3	)	)	PUNCT
absel-557	49	4	$	$	SYM
absel-557	49	5	913	913	NUM
absel-557	49	6	$	$	SYM
absel-557	49	7	721	721	NUM
absel-557	49	8	estimated	estimate	VERB
absel-557	49	9	potential	potential	ADJ
absel-557	49	10	customers	customer	NOUN
absel-557	49	11	5,000	5,000	NUM
absel-557	49	12	5,000	5,000	NUM
absel-557	49	13	future	future	ADJ
absel-557	49	14	net	net	ADJ
absel-557	49	15	segment	segment	NOUN
absel-557	49	16	contribution	contribution	VERB
absel-557	49	17	$	$	SYM
absel-557	49	18	4,563,757	4,563,757	NUM
absel-557	49	19	$	$	SYM
absel-557	49	20	3,602,747	3,602,747	NUM
absel-557	49	21	1st	1st	ADJ
absel-557	49	22	yr	yr	NOUN
absel-557	49	23	potential	potential	ADJ
absel-557	49	24	net	net	ADJ
absel-557	49	25	segment	segment	NOUN
absel-557	49	26	contribution	contribution	NOUN
absel-557	49	27	(	(	PUNCT
absel-557	49	28	above	above	ADV
absel-557	49	29	)	)	PUNCT
absel-557	49	30	$	$	SYM
absel-557	49	31	500,000	500,000	NUM
absel-557	49	32	$	$	SYM
absel-557	49	33	1,000,000	1,000,000	NUM
absel-557	49	34	total	total	ADJ
absel-557	49	35	customer	customer	NOUN
absel-557	49	36	lifetime	lifetime	NOUN
absel-557	49	37	value	value	NOUN
absel-557	49	38	$	$	SYM
absel-557	49	39	5,063,757	5,063,757	NUM
absel-557	49	40	$	$	SYM
absel-557	49	41	4,602,747	4,602,747	NUM
absel-557	49	42	55	55	NUM
absel-557	49	43	developments	development	NOUN
absel-557	49	44	in	in	ADP
absel-557	49	45	business	business	NOUN
absel-557	49	46	simulation	simulation	NOUN
absel-557	49	47	and	and	CCONJ
absel-557	49	48	experiential	experiential	ADJ
absel-557	49	49	learning	learning	NOUN
absel-557	49	50	,	,	PUNCT
absel-557	49	51	volume	volume	NOUN
absel-557	49	52	32	32	NUM
absel-557	49	53	,	,	PUNCT
absel-557	49	54	2005	2005	NUM
absel-557	49	55	expectancies	expectancy	NOUN
absel-557	49	56	could	could	AUX
absel-557	49	57	be	be	AUX
absel-557	49	58	addressed	address	VERB
absel-557	49	59	by	by	ADP
absel-557	49	60	introducing	introduce	VERB
absel-557	49	61	an	an	DET
absel-557	49	62	attrition	attrition	NOUN
absel-557	49	63	rate	rate	NOUN
absel-557	49	64	,	,	PUNCT
absel-557	49	65	whereby	whereby	SCONJ
absel-557	49	66	a	a	DET
absel-557	49	67	certain	certain	ADJ
absel-557	49	68	proportion	proportion	NOUN
absel-557	49	69	of	of	ADP
absel-557	49	70	customers	customer	NOUN
absel-557	49	71	would	would	AUX
absel-557	49	72	defect	defect	VERB
absel-557	49	73	each	each	DET
absel-557	49	74	year	year	NOUN
absel-557	49	75	.	.	PUNCT
absel-557	50	1	this	this	PRON
absel-557	50	2	would	would	AUX
absel-557	50	3	make	make	VERB
absel-557	50	4	the	the	DET
absel-557	50	5	calculations	calculation	NOUN
absel-557	50	6	more	more	ADV
absel-557	50	7	complicated	complicated	ADJ
absel-557	50	8	,	,	PUNCT
absel-557	50	9	but	but	CCONJ
absel-557	50	10	it	it	PRON
absel-557	50	11	would	would	AUX
absel-557	50	12	not	not	PART
absel-557	50	13	detract	detract	VERB
absel-557	50	14	from	from	ADP
absel-557	50	15	the	the	DET
absel-557	50	16	superiority	superiority	NOUN
absel-557	50	17	of	of	ADP
absel-557	50	18	the	the	DET
absel-557	50	19	segment	segment	NOUN
absel-557	50	20	with	with	ADP
absel-557	50	21	higher	high	ADJ
absel-557	50	22	customer	customer	NOUN
absel-557	50	23	life	life	NOUN
absel-557	50	24	expectancies	expectancy	NOUN
absel-557	50	25	.	.	PUNCT
absel-557	51	1	similarly	similarly	ADV
absel-557	51	2	,	,	PUNCT
absel-557	51	3	we	we	PRON
absel-557	51	4	could	could	AUX
absel-557	51	5	add	add	VERB
absel-557	51	6	an	an	DET
absel-557	51	7	additional	additional	ADJ
absel-557	51	8	allocation	allocation	NOUN
absel-557	51	9	for	for	ADP
absel-557	51	10	customer	customer	NOUN
absel-557	51	11	retention	retention	NOUN
absel-557	51	12	.	.	PUNCT
absel-557	52	1	this	this	PRON
absel-557	52	2	would	would	AUX
absel-557	52	3	tend	tend	VERB
absel-557	52	4	to	to	PART
absel-557	52	5	decrease	decrease	VERB
absel-557	52	6	the	the	DET
absel-557	52	7	attrition	attrition	NOUN
absel-557	52	8	rate	rate	NOUN
absel-557	52	9	,	,	PUNCT
absel-557	52	10	further	far	ADV
absel-557	52	11	complicating	complicate	VERB
absel-557	52	12	the	the	DET
absel-557	52	13	calculations	calculation	NOUN
absel-557	52	14	,	,	PUNCT
absel-557	52	15	but	but	CCONJ
absel-557	52	16	again	again	ADV
absel-557	52	17	,	,	PUNCT
absel-557	52	18	it	it	PRON
absel-557	52	19	would	would	AUX
absel-557	52	20	not	not	PART
absel-557	52	21	detract	detract	VERB
absel-557	52	22	from	from	ADP
absel-557	52	23	our	our	PRON
absel-557	52	24	basic	basic	ADJ
absel-557	52	25	argument	argument	NOUN
absel-557	52	26	as	as	ADV
absel-557	52	27	long	long	ADV
absel-557	52	28	as	as	SCONJ
absel-557	52	29	the	the	DET
absel-557	52	30	cost	cost	NOUN
absel-557	52	31	to	to	PART
absel-557	52	32	retain	retain	VERB
absel-557	52	33	a	a	DET
absel-557	52	34	customer	customer	NOUN
absel-557	52	35	does	do	AUX
absel-557	52	36	not	not	PART
absel-557	52	37	exceed	exceed	VERB
absel-557	52	38	the	the	DET
absel-557	52	39	cost	cost	NOUN
absel-557	52	40	of	of	ADP
absel-557	52	41	attracting	attract	VERB
absel-557	52	42	a	a	DET
absel-557	52	43	comparable	comparable	ADJ
absel-557	52	44	new	new	ADJ
absel-557	52	45	customer	customer	NOUN
absel-557	52	46	.	.	PUNCT
absel-557	53	1	in	in	ADP
absel-557	53	2	fact	fact	NOUN
absel-557	53	3	,	,	PUNCT
absel-557	53	4	allowing	allow	VERB
absel-557	53	5	revenue	revenue	NOUN
absel-557	53	6	per	per	ADP
absel-557	53	7	customer	customer	NOUN
absel-557	53	8	to	to	PART
absel-557	53	9	increase	increase	VERB
absel-557	53	10	each	each	DET
absel-557	53	11	year	year	NOUN
absel-557	53	12	the	the	DET
absel-557	53	13	company	company	NOUN
absel-557	53	14	retains	retain	VERB
absel-557	53	15	a	a	DET
absel-557	53	16	customer	customer	NOUN
absel-557	53	17	would	would	AUX
absel-557	53	18	actually	actually	ADV
absel-557	53	19	increase	increase	VERB
absel-557	53	20	segment	segment	NOUN
absel-557	53	21	1	1	NUM
absel-557	53	22	’s	’s	PART
absel-557	53	23	superiority	superiority	NOUN
absel-557	53	24	.	.	PUNCT
absel-557	54	1	the	the	DET
absel-557	54	2	implications	implication	NOUN
absel-557	54	3	of	of	ADP
absel-557	54	4	customer	customer	NOUN
absel-557	54	5	lifetime	lifetime	NOUN
absel-557	54	6	value	value	NOUN
absel-557	54	7	for	for	ADP
absel-557	54	8	establishing	establish	VERB
absel-557	54	9	the	the	DET
absel-557	54	10	promotional	promotional	ADJ
absel-557	54	11	budget	budget	NOUN
absel-557	54	12	table	table	NOUN
absel-557	54	13	1	1	NUM
absel-557	54	14	expresses	express	VERB
absel-557	54	15	the	the	DET
absel-557	54	16	cost	cost	NOUN
absel-557	54	17	of	of	ADP
absel-557	54	18	customer	customer	NOUN
absel-557	54	19	acquisition	acquisition	NOUN
absel-557	54	20	as	as	ADP
absel-557	54	21	a	a	DET
absel-557	54	22	constant	constant	ADJ
absel-557	54	23	cost	cost	NOUN
absel-557	54	24	per	per	ADP
absel-557	54	25	unit	unit	NOUN
absel-557	54	26	.	.	PUNCT
absel-557	55	1	however	however	ADV
absel-557	55	2	,	,	PUNCT
absel-557	55	3	the	the	DET
absel-557	55	4	advertising	advertising	NOUN
absel-557	55	5	literature	literature	NOUN
absel-557	55	6	suggests	suggest	VERB
absel-557	55	7	that	that	SCONJ
absel-557	55	8	promotional	promotional	ADJ
absel-557	55	9	expenditures	expenditure	NOUN
absel-557	55	10	(	(	PUNCT
absel-557	55	11	of	of	ADP
absel-557	55	12	which	which	PRON
absel-557	55	13	customer	customer	NOUN
absel-557	55	14	acquisition	acquisition	NOUN
absel-557	55	15	is	be	AUX
absel-557	55	16	a	a	DET
absel-557	55	17	special	special	ADJ
absel-557	55	18	case	case	NOUN
absel-557	55	19	)	)	PUNCT
absel-557	55	20	are	be	AUX
absel-557	55	21	subject	subject	ADJ
absel-557	55	22	to	to	ADP
absel-557	55	23	diminishing	diminish	VERB
absel-557	55	24	returns	return	NOUN
absel-557	55	25	(	(	PUNCT
absel-557	55	26	simon	simon	PROPN
absel-557	55	27	and	and	CCONJ
absel-557	55	28	arndt	arndt	PROPN
absel-557	55	29	1980	1980	NUM
absel-557	55	30	)	)	PUNCT
absel-557	55	31	.	.	PUNCT
absel-557	56	1	we	we	PRON
absel-557	56	2	can	can	AUX
absel-557	56	3	illustrate	illustrate	VERB
absel-557	56	4	this	this	PRON
absel-557	56	5	in	in	ADP
absel-557	56	6	the	the	DET
absel-557	56	7	form	form	NOUN
absel-557	56	8	of	of	ADP
absel-557	56	9	a	a	DET
absel-557	56	10	response	response	NOUN
absel-557	56	11	curve	curve	NOUN
absel-557	56	12	,	,	PUNCT
absel-557	56	13	relating	relate	VERB
absel-557	56	14	acquisition	acquisition	NOUN
absel-557	56	15	expenditures	expenditure	NOUN
absel-557	56	16	to	to	ADP
absel-557	56	17	the	the	DET
absel-557	56	18	total	total	ADJ
absel-557	56	19	number	number	NOUN
absel-557	56	20	of	of	ADP
absel-557	56	21	customers	customer	NOUN
absel-557	56	22	acquired	acquire	VERB
absel-557	56	23	.	.	PUNCT
absel-557	57	1	figure	figure	NOUN
absel-557	57	2	4	4	NUM
absel-557	57	3	illustrates	illustrate	VERB
absel-557	57	4	such	such	DET
absel-557	57	5	a	a	DET
absel-557	57	6	curve	curve	NOUN
absel-557	57	7	,	,	PUNCT
absel-557	57	8	developed	develop	VERB
absel-557	57	9	from	from	ADP
absel-557	57	10	an	an	DET
absel-557	57	11	analysis	analysis	NOUN
absel-557	57	12	of	of	ADP
absel-557	57	13	customers	customer	NOUN
absel-557	57	14	in	in	ADP
absel-557	57	15	segment	segment	NOUN
absel-557	57	16	1	1	NUM
absel-557	57	17	.	.	PUNCT
absel-557	58	1	its	its	PRON
absel-557	58	2	shape	shape	NOUN
absel-557	58	3	(	(	PUNCT
absel-557	58	4	concave	concave	PROPN
absel-557	58	5	)	)	PUNCT
absel-557	58	6	reflects	reflect	VERB
absel-557	58	7	the	the	DET
absel-557	58	8	continually	continually	ADV
absel-557	58	9	diminishing	diminish	VERB
absel-557	58	10	returns	return	NOUN
absel-557	58	11	on	on	ADP
absel-557	58	12	additional	additional	ADJ
absel-557	58	13	promotional	promotional	ADJ
absel-557	58	14	expenditures	expenditure	NOUN
absel-557	58	15	.	.	PUNCT
absel-557	59	1	the	the	DET
absel-557	59	2	regular	regular	ADJ
absel-557	59	3	shape	shape	NOUN
absel-557	59	4	of	of	ADP
absel-557	59	5	the	the	DET
absel-557	59	6	curve	curve	NOUN
absel-557	59	7	makes	make	VERB
absel-557	59	8	it	it	PRON
absel-557	59	9	easy	easy	ADJ
absel-557	59	10	to	to	PART
absel-557	59	11	create	create	VERB
absel-557	59	12	.	.	PUNCT
absel-557	60	1	a	a	DET
absel-557	60	2	manager	manager	NOUN
absel-557	60	3	(	(	PUNCT
absel-557	60	4	or	or	CCONJ
absel-557	60	5	a	a	DET
absel-557	60	6	game	game	NOUN
absel-557	60	7	developer	developer	NOUN
absel-557	60	8	)	)	PUNCT
absel-557	60	9	need	need	AUX
absel-557	60	10	only	only	ADV
absel-557	60	11	estimate	estimate	VERB
absel-557	60	12	three	three	NUM
absel-557	60	13	expenditure	expenditure	NOUN
absel-557	60	14	-	-	PUNCT
absel-557	60	15	response	response	NOUN
absel-557	60	16	points	point	NOUN
absel-557	60	17	along	along	ADP
absel-557	60	18	the	the	DET
absel-557	60	19	curve	curve	NOUN
absel-557	60	20	,	,	PUNCT
absel-557	60	21	and	and	CCONJ
absel-557	60	22	the	the	DET
absel-557	60	23	curve	curve	NOUN
absel-557	60	24	may	may	AUX
absel-557	60	25	be	be	AUX
absel-557	60	26	unambiguously	unambiguously	ADV
absel-557	60	27	fitted	fit	VERB
absel-557	60	28	to	to	ADP
absel-557	60	29	the	the	DET
absel-557	60	30	data	datum	NOUN
absel-557	60	31	.	.	PUNCT
absel-557	61	1	this	this	PRON
absel-557	61	2	,	,	PUNCT
absel-557	61	3	then	then	ADV
absel-557	61	4	,	,	PUNCT
absel-557	61	5	provides	provide	VERB
absel-557	61	6	a	a	DET
absel-557	61	7	means	mean	NOUN
absel-557	61	8	for	for	ADP
absel-557	61	9	estimating	estimate	VERB
absel-557	61	10	any	any	DET
absel-557	61	11	other	other	ADJ
absel-557	61	12	combination	combination	NOUN
absel-557	61	13	of	of	ADP
absel-557	61	14	promotional	promotional	ADJ
absel-557	61	15	expenditure	expenditure	NOUN
absel-557	61	16	and	and	CCONJ
absel-557	61	17	market	market	NOUN
absel-557	61	18	response	response	NOUN
absel-557	61	19	(	(	PUNCT
absel-557	61	20	cannon	cannon	NOUN
absel-557	61	21	,	,	PUNCT
absel-557	61	22	leckenby	leckenby	NOUN
absel-557	61	23	and	and	CCONJ
absel-557	61	24	abernethy	abernethy	ADJ
absel-557	61	25	2002	2002	NUM
absel-557	61	26	)	)	PUNCT
absel-557	61	27	.	.	PUNCT
absel-557	62	1	given	give	VERB
absel-557	62	2	the	the	DET
absel-557	62	3	availability	availability	NOUN
absel-557	62	4	of	of	ADP
absel-557	62	5	response	response	NOUN
absel-557	62	6	estimates	estimate	NOUN
absel-557	62	7	provided	provide	VERB
absel-557	62	8	by	by	ADP
absel-557	62	9	the	the	DET
absel-557	62	10	curve	curve	NOUN
absel-557	62	11	,	,	PUNCT
absel-557	62	12	the	the	DET
absel-557	62	13	company	company	NOUN
absel-557	62	14	can	can	AUX
absel-557	62	15	construct	construct	VERB
absel-557	62	16	a	a	DET
absel-557	62	17	series	series	NOUN
absel-557	62	18	of	of	ADP
absel-557	62	19	profit	profit	NOUN
absel-557	62	20	projections	projection	NOUN
absel-557	62	21	representing	represent	VERB
absel-557	62	22	each	each	PRON
absel-557	62	23	of	of	ADP
absel-557	62	24	several	several	ADJ
absel-557	62	25	possible	possible	ADJ
absel-557	62	26	customeracquisition	customeracquisition	NOUN
absel-557	62	27	budgets	budget	NOUN
absel-557	62	28	,	,	PUNCT
absel-557	62	29	as	as	SCONJ
absel-557	62	30	we	we	PRON
absel-557	62	31	have	have	AUX
absel-557	62	32	done	do	VERB
absel-557	62	33	in	in	ADP
absel-557	62	34	table	table	NOUN
absel-557	62	35	2	2	NUM
absel-557	62	36	.	.	PUNCT
absel-557	63	1	the	the	DET
absel-557	63	2	table	table	NOUN
absel-557	63	3	,	,	PUNCT
absel-557	63	4	in	in	ADP
absel-557	63	5	turn	turn	NOUN
absel-557	63	6	,	,	PUNCT
absel-557	63	7	enables	enable	VERB
absel-557	63	8	the	the	DET
absel-557	63	9	company	company	NOUN
absel-557	63	10	to	to	PART
absel-557	63	11	optimize	optimize	VERB
absel-557	63	12	its	its	PRON
absel-557	63	13	customer	customer	NOUN
absel-557	63	14	acquisition	acquisition	NOUN
absel-557	63	15	expenditures	expenditure	NOUN
absel-557	63	16	through	through	ADP
absel-557	63	17	marginal	marginal	ADJ
absel-557	63	18	analysis	analysis	NOUN
absel-557	63	19	,	,	PUNCT
absel-557	63	20	selecting	select	VERB
absel-557	63	21	a	a	DET
absel-557	63	22	budget	budget	NOUN
absel-557	63	23	where	where	SCONJ
absel-557	63	24	the	the	DET
absel-557	63	25	additional	additional	ADJ
absel-557	63	26	revenue	revenue	NOUN
absel-557	63	27	created	create	VERB
absel-557	63	28	by	by	ADP
absel-557	63	29	customer	customer	NOUN
absel-557	63	30	acquisition	acquisition	NOUN
absel-557	63	31	activities	activity	NOUN
absel-557	63	32	is	be	AUX
absel-557	63	33	offset	offset	VERB
absel-557	63	34	by	by	ADP
absel-557	63	35	the	the	DET
absel-557	63	36	additional	additional	ADJ
absel-557	63	37	cost	cost	NOUN
absel-557	63	38	.	.	PUNCT
absel-557	64	1	considering	consider	VERB
absel-557	64	2	only	only	ADV
absel-557	64	3	a	a	DET
absel-557	64	4	single	single	ADJ
absel-557	64	5	-	-	PUNCT
absel-557	64	6	period	period	NOUN
absel-557	64	7	estimated	estimate	VERB
absel-557	64	8	profit	profit	NOUN
absel-557	64	9	contribution	contribution	NOUN
absel-557	64	10	per	per	ADP
absel-557	64	11	customer	customer	NOUN
absel-557	64	12	(	(	PUNCT
absel-557	64	13	conventional	conventional	ADJ
absel-557	64	14	analysis	analysis	NOUN
absel-557	64	15	)	)	PUNCT
absel-557	64	16	,	,	PUNCT
absel-557	64	17	the	the	DET
absel-557	64	18	company	company	NOUN
absel-557	64	19	illustrated	illustrate	VERB
absel-557	64	20	in	in	ADP
absel-557	64	21	table	table	NOUN
absel-557	64	22	2	2	NUM
absel-557	64	23	would	would	AUX
absel-557	64	24	spend	spend	VERB
absel-557	64	25	approximately	approximately	ADV
absel-557	64	26	$	$	SYM
absel-557	64	27	500,000	500,000	NUM
absel-557	64	28	.	.	PUNCT
absel-557	65	1	however	however	ADV
absel-557	65	2	,	,	PUNCT
absel-557	65	3	if	if	SCONJ
absel-557	65	4	the	the	DET
absel-557	65	5	company	company	NOUN
absel-557	65	6	were	be	AUX
absel-557	65	7	to	to	PART
absel-557	65	8	add	add	VERB
absel-557	65	9	lifetime	lifetime	NOUN
absel-557	65	10	customer	customer	NOUN
absel-557	65	11	value	value	NOUN
absel-557	65	12	,	,	PUNCT
absel-557	65	13	the	the	DET
absel-557	65	14	optimal	optimal	ADJ
absel-557	65	15	budget	budget	NOUN
absel-557	65	16	would	would	AUX
absel-557	65	17	increase	increase	VERB
absel-557	65	18	to	to	ADP
absel-557	65	19	$	$	SYM
absel-557	65	20	2,000,000	2,000,000	NUM
absel-557	65	21	(	(	PUNCT
absel-557	65	22	actually	actually	ADV
absel-557	65	23	yielding	yield	VERB
absel-557	65	24	a	a	DET
absel-557	65	25	loss	loss	NOUN
absel-557	65	26	using	use	VERB
absel-557	65	27	conventional	conventional	ADJ
absel-557	65	28	analysis	analysis	NOUN
absel-557	65	29	)	)	PUNCT
absel-557	65	30	,	,	PUNCT
absel-557	65	31	an	an	DET
absel-557	65	32	increase	increase	NOUN
absel-557	65	33	of	of	ADP
absel-557	65	34	400	400	NUM
absel-557	65	35	%	%	NOUN
absel-557	65	36	.	.	PUNCT
absel-557	66	1	ignoring	ignore	VERB
absel-557	66	2	lifetime	lifetime	NOUN
absel-557	66	3	customer	customer	NOUN
absel-557	66	4	value	value	NOUN
absel-557	66	5	would	would	AUX
absel-557	66	6	cause	cause	VERB
absel-557	66	7	the	the	DET
absel-557	66	8	company	company	NOUN
absel-557	66	9	to	to	PART
absel-557	66	10	dramatically	dramatically	ADV
absel-557	66	11	under	under	ADP
absel-557	66	12	-	-	PUNCT
absel-557	66	13	spend	spend	VERB
absel-557	66	14	on	on	ADP
absel-557	66	15	customer	customer	NOUN
absel-557	66	16	acquisition	acquisition	NOUN
absel-557	66	17	.	.	PUNCT
absel-557	67	1	figure	figure	VERB
absel-557	67	2	4	4	NUM
absel-557	67	3	:	:	PUNCT
absel-557	67	4	a	a	DET
absel-557	67	5	promotional	promotional	ADJ
absel-557	67	6	response	response	NOUN
absel-557	67	7	curve	curve	NOUN
absel-557	67	8	relating	relate	VERB
absel-557	67	9	customer	customer	NOUN
absel-557	67	10	acquisition	acquisition	NOUN
absel-557	67	11	expenditures	expenditure	NOUN
absel-557	67	12	to	to	ADP
absel-557	67	13	the	the	DET
absel-557	67	14	number	number	NOUN
absel-557	67	15	of	of	ADP
absel-557	67	16	customers	customer	NOUN
absel-557	67	17	acquired	acquire	VERB
absel-557	67	18	56	56	NUM
absel-557	67	19	developments	development	NOUN
absel-557	67	20	in	in	ADP
absel-557	67	21	business	business	NOUN
absel-557	67	22	simulation	simulation	NOUN
absel-557	67	23	and	and	CCONJ
absel-557	67	24	experiential	experiential	ADJ
absel-557	67	25	learning	learning	NOUN
absel-557	67	26	,	,	PUNCT
absel-557	67	27	volume	volume	NOUN
absel-557	67	28	32	32	NUM
absel-557	67	29	,	,	PUNCT
absel-557	67	30	2005	2005	NUM
absel-557	67	31	table	table	NOUN
absel-557	67	32	2	2	NUM
absel-557	67	33	:	:	PUNCT
absel-557	67	34	promotional	promotional	ADJ
absel-557	67	35	budget	budget	NOUN
absel-557	67	36	analysis	analysis	NOUN
absel-557	67	37	using	use	VERB
absel-557	67	38	a	a	DET
absel-557	67	39	conventional	conventional	ADJ
absel-557	67	40	versus	versus	ADP
absel-557	67	41	a	a	DET
absel-557	67	42	lifetime	lifetime	NOUN
absel-557	67	43	-	-	PUNCT
absel-557	67	44	value	value	NOUN
absel-557	67	45	analysis	analysis	NOUN
absel-557	67	46	promotional	promotional	ADJ
absel-557	67	47	budget	budget	NOUN
absel-557	67	48	customers	customer	NOUN
absel-557	67	49	acquired	acquire	VERB
absel-557	67	50	revenue	revenue	NOUN
absel-557	67	51	cost	cost	NOUN
absel-557	67	52	of	of	ADP
absel-557	67	53	revenue	revenue	NOUN
absel-557	67	54	profit	profit	NOUN
absel-557	67	55	clv	clv	PROPN
absel-557	67	56	profit	profit	PROPN
absel-557	67	57	(	(	PUNCT
absel-557	67	58	with	with	ADP
absel-557	67	59	clv	clv	PROPN
absel-557	67	60	)	)	PUNCT
absel-557	68	1	$	$	SYM
absel-557	68	2	0	0	NUM
absel-557	68	3	0	0	NUM
absel-557	68	4	$	$	SYM
absel-557	68	5	0	0	NUM
absel-557	68	6	$	$	SYM
absel-557	68	7	0	0	NUM
absel-557	68	8	$	$	SYM
absel-557	68	9	0	0	NUM
absel-557	68	10	$	$	SYM
absel-557	68	11	0	0	NUM
absel-557	68	12	$	$	SYM
absel-557	68	13	0	0	NUM
absel-557	68	14	$	$	SYM
absel-557	68	15	500,000	500,000	NUM
absel-557	68	16	5,000	5,000	NUM
absel-557	68	17	$	$	SYM
absel-557	68	18	2,500,000	2,500,000	NUM
absel-557	68	19	$	$	SYM
absel-557	68	20	1,500,000	1,500,000	NUM
absel-557	68	21	$	$	SYM
absel-557	68	22	500,000	500,000	NUM
absel-557	68	23	$	$	SYM
absel-557	68	24	4,563,757	4,563,757	NUM
absel-557	68	25	$	$	SYM
absel-557	68	26	5,063,757	5,063,757	NUM
absel-557	68	27	$	$	SYM
absel-557	68	28	1,000,000	1,000,000	NUM
absel-557	68	29	6,900	6,900	NUM
absel-557	68	30	$	$	SYM
absel-557	68	31	3,450,000	3,450,000	NUM
absel-557	68	32	$	$	SYM
absel-557	68	33	2,070,000	2,070,000	NUM
absel-557	68	34	$	$	SYM
absel-557	68	35	380,000	380,000	NUM
absel-557	68	36	$	$	SYM
absel-557	68	37	6,297,984	6,297,984	NUM
absel-557	68	38	$	$	SYM
absel-557	68	39	6,677,984	6,677,984	NUM
absel-557	68	40	$	$	SYM
absel-557	68	41	1,500,000	1,500,000	NUM
absel-557	68	42	8,000	8,000	NUM
absel-557	68	43	$	$	SYM
absel-557	68	44	4,000,000	4,000,000	NUM
absel-557	68	45	$	$	SYM
absel-557	68	46	2,400,000	2,400,000	NUM
absel-557	68	47	$	$	SYM
absel-557	68	48	100,000	100,000	NUM
absel-557	68	49	$	$	SYM
absel-557	68	50	7,302,010	7,302,010	NUM
absel-557	68	51	$	$	SYM
absel-557	68	52	7,402,010	7,402,010	NUM
absel-557	68	53	$	$	SYM
absel-557	68	54	2,000,000	2,000,000	NUM
absel-557	68	55	8,500	8,500	NUM
absel-557	68	56	$	$	SYM
absel-557	68	57	4,250,000	4,250,000	NUM
absel-557	68	58	$	$	SYM
absel-557	68	59	2,550,000	2,550,000	NUM
absel-557	68	60	$	$	SYM
absel-557	68	61	(	(	PUNCT
absel-557	68	62	300,000	300,000	NUM
absel-557	68	63	)	)	PUNCT
absel-557	68	64	$	$	SYM
absel-557	68	65	7,758,386	7,758,386	NUM
absel-557	68	66	$	$	SYM
absel-557	68	67	7,458,386	7,458,386	NUM
absel-557	68	68	$	$	SYM
absel-557	68	69	2,500,000	2,500,000	NUM
absel-557	68	70	8,650	8,650	NUM
absel-557	68	71	$	$	SYM
absel-557	68	72	4,325,000	4,325,000	NUM
absel-557	68	73	$	$	SYM
absel-557	68	74	2,595,000	2,595,000	NUM
absel-557	68	75	$	$	SYM
absel-557	68	76	(	(	PUNCT
absel-557	68	77	770,000	770,000	NUM
absel-557	68	78	)	)	PUNCT
absel-557	68	79	$	$	SYM
absel-557	68	80	7,895,299	7,895,299	NUM
absel-557	68	81	$	$	SYM
absel-557	68	82	7,125,299	7,125,299	NUM
absel-557	68	83	$	$	SYM
absel-557	68	84	3,000,000	3,000,000	NUM
absel-557	68	85	8,750	8,750	NUM
absel-557	68	86	$	$	SYM
absel-557	68	87	4,375,000	4,375,000	NUM
absel-557	68	88	$	$	SYM
absel-557	68	89	2,625,000	2,625,000	NUM
absel-557	68	90	$	$	SYM
absel-557	68	91	(	(	PUNCT
absel-557	68	92	1,250,000	1,250,000	NUM
absel-557	68	93	)	)	PUNCT
absel-557	68	94	$	$	SYM
absel-557	68	95	7,986,574	7,986,574	NUM
absel-557	68	96	$	$	SYM
absel-557	68	97	6,736,574	6,736,574	NUM
absel-557	68	98	$	$	SYM
absel-557	68	99	3,500,000	3,500,000	NUM
absel-557	68	100	8,850	8,850	NUM
absel-557	68	101	$	$	SYM
absel-557	68	102	4,425,000	4,425,000	NUM
absel-557	68	103	$	$	SYM
absel-557	68	104	2,655,000	2,655,000	NUM
absel-557	68	105	$	$	SYM
absel-557	68	106	(	(	PUNCT
absel-557	68	107	1,730,000	1,730,000	NUM
absel-557	68	108	)	)	PUNCT
absel-557	68	109	$	$	SYM
absel-557	68	110	8,077,849	8,077,849	NUM
absel-557	68	111	$	$	SYM
absel-557	68	112	6,347,849	6,347,849	NUM
absel-557	68	113	$	$	SYM
absel-557	68	114	4,000,000	4,000,000	NUM
absel-557	68	115	8,900	8,900	NUM
absel-557	68	116	$	$	SYM
absel-557	68	117	4,450,000	4,450,000	NUM
absel-557	68	118	$	$	SYM
absel-557	68	119	2,670,000	2,670,000	NUM
absel-557	68	120	$	$	SYM
absel-557	68	121	(	(	PUNCT
absel-557	68	122	2,220,000	2,220,000	NUM
absel-557	68	123	)	)	PUNCT
absel-557	68	124	$	$	SYM
absel-557	68	125	8,123,487	8,123,487	NUM
absel-557	68	126	$	$	SYM
absel-557	68	127	5,903,487	5,903,487	NUM
absel-557	68	128	$	$	SYM
absel-557	68	129	4,500,000	4,500,000	NUM
absel-557	68	130	8,900	8,900	NUM
absel-557	68	131	$	$	SYM
absel-557	68	132	4,450,000	4,450,000	NUM
absel-557	68	133	$	$	SYM
absel-557	68	134	2,670,000	2,670,000	NUM
absel-557	68	135	$	$	SYM
absel-557	68	136	(	(	PUNCT
absel-557	68	137	2,720,000	2,720,000	NUM
absel-557	68	138	)	)	PUNCT
absel-557	68	139	$	$	SYM
absel-557	68	140	8,123,487	8,123,487	NUM
absel-557	68	141	$	$	SYM
absel-557	68	142	5,403,487	5,403,487	NUM
absel-557	68	143	$	$	SYM
absel-557	68	144	5,000,000	5,000,000	NUM
absel-557	68	145	8,900	8,900	NUM
absel-557	68	146	$	$	SYM
absel-557	68	147	4,450,000	4,450,000	NUM
absel-557	68	148	$	$	SYM
absel-557	68	149	2,670,000	2,670,000	NUM
absel-557	68	150	$	$	SYM
absel-557	68	151	(	(	PUNCT
absel-557	68	152	3,220,000	3,220,000	NUM
absel-557	68	153	)	)	PUNCT
absel-557	68	154	$	$	SYM
absel-557	68	155	8,123,487	8,123,487	NUM
absel-557	68	156	$	$	SYM
absel-557	68	157	4,903,487	4,903,487	NUM
absel-557	68	158	modeling	model	VERB
absel-557	68	159	the	the	DET
absel-557	68	160	concept	concept	NOUN
absel-557	68	161	ideally	ideally	ADV
absel-557	68	162	,	,	PUNCT
absel-557	68	163	design	design	NOUN
absel-557	68	164	research	research	NOUN
absel-557	68	165	involving	involve	VERB
absel-557	68	166	the	the	DET
absel-557	68	167	modeling	modeling	NOUN
absel-557	68	168	of	of	ADP
absel-557	68	169	any	any	DET
absel-557	68	170	new	new	ADJ
absel-557	68	171	business	business	NOUN
absel-557	68	172	phenomena	phenomenon	NOUN
absel-557	68	173	would	would	AUX
absel-557	68	174	take	take	VERB
absel-557	68	175	the	the	DET
absel-557	68	176	form	form	NOUN
absel-557	68	177	of	of	ADP
absel-557	68	178	simple	simple	ADJ
absel-557	68	179	modifications	modification	NOUN
absel-557	68	180	to	to	ADP
absel-557	68	181	a	a	DET
absel-557	68	182	standard	standard	ADJ
absel-557	68	183	platform	platform	NOUN
absel-557	68	184	,	,	PUNCT
absel-557	68	185	or	or	CCONJ
absel-557	68	186	what	what	DET
absel-557	68	187	cannon	cannon	NOUN
absel-557	68	188	and	and	CCONJ
absel-557	68	189	schwaiger	schwaiger	X
absel-557	68	190	(	(	PUNCT
absel-557	68	191	2004	2004	NUM
absel-557	68	192	)	)	PUNCT
absel-557	68	193	refer	refer	VERB
absel-557	68	194	to	to	ADP
absel-557	68	195	as	as	ADP
absel-557	68	196	the	the	DET
absel-557	68	197	“	"	PUNCT
absel-557	68	198	gold	gold	NOUN
absel-557	68	199	standard	standard	NOUN
absel-557	68	200	.	.	PUNCT
absel-557	68	201	”	"	PUNCT
absel-557	69	1	noting	note	VERB
absel-557	69	2	the	the	DET
absel-557	69	3	incompatibilities	incompatibility	NOUN
absel-557	69	4	created	create	VERB
absel-557	69	5	by	by	ADP
absel-557	69	6	individual	individual	ADJ
absel-557	69	7	biases	bias	NOUN
absel-557	69	8	and	and	CCONJ
absel-557	69	9	disciplinary	disciplinary	ADJ
absel-557	69	10	conventions	convention	NOUN
absel-557	69	11	,	,	PUNCT
absel-557	69	12	gold	gold	NOUN
absel-557	69	13	(	(	PUNCT
absel-557	69	14	2003	2003	NUM
absel-557	69	15	)	)	PUNCT
absel-557	69	16	proposed	propose	VERB
absel-557	69	17	a	a	DET
absel-557	69	18	systemdynamic	systemdynamic	ADJ
absel-557	69	19	-	-	PUNCT
absel-557	69	20	based	base	VERB
absel-557	69	21	model	model	NOUN
absel-557	69	22	,	,	PUNCT
absel-557	69	23	drawing	draw	VERB
absel-557	69	24	on	on	ADP
absel-557	69	25	well	well	ADV
absel-557	69	26	-	-	PUNCT
absel-557	69	27	accepted	accept	VERB
absel-557	69	28	economic	economic	ADJ
absel-557	69	29	theory	theory	NOUN
absel-557	69	30	.	.	PUNCT
absel-557	70	1	we	we	PRON
absel-557	70	2	will	will	AUX
absel-557	70	3	seek	seek	VERB
absel-557	70	4	to	to	PART
absel-557	70	5	apply	apply	VERB
absel-557	70	6	the	the	DET
absel-557	70	7	gold	gold	ADJ
absel-557	70	8	standard	standard	NOUN
absel-557	70	9	to	to	ADP
absel-557	70	10	our	our	PRON
absel-557	70	11	design	design	NOUN
absel-557	70	12	efforts	effort	NOUN
absel-557	70	13	,	,	PUNCT
absel-557	70	14	thus	thus	ADV
absel-557	70	15	minimizing	minimize	VERB
absel-557	70	16	the	the	DET
absel-557	70	17	number	number	NOUN
absel-557	70	18	of	of	ADP
absel-557	70	19	design	design	NOUN
absel-557	70	20	modifications	modification	NOUN
absel-557	70	21	a	a	DET
absel-557	70	22	game	game	NOUN
absel-557	70	23	developer	developer	NOUN
absel-557	70	24	would	would	AUX
absel-557	70	25	need	need	VERB
absel-557	70	26	to	to	PART
absel-557	70	27	make	make	VERB
absel-557	70	28	when	when	SCONJ
absel-557	70	29	incorporating	incorporate	VERB
absel-557	70	30	customer	customer	NOUN
absel-557	70	31	-	-	PUNCT
absel-557	70	32	lifetime	lifetime	NOUN
absel-557	70	33	-	-	PUNCT
absel-557	70	34	value	value	NOUN
absel-557	70	35	concepts	concept	NOUN
absel-557	70	36	into	into	ADP
absel-557	70	37	their	their	PRON
absel-557	70	38	game	game	NOUN
absel-557	70	39	.	.	PUNCT
absel-557	71	1	as	as	ADP
absel-557	71	2	a	a	DET
absel-557	71	3	starting	starting	NOUN
absel-557	71	4	point	point	NOUN
absel-557	71	5	,	,	PUNCT
absel-557	71	6	blattberg	blattberg	PROPN
absel-557	71	7	,	,	PUNCT
absel-557	71	8	getz	getz	ADJ
absel-557	71	9	,	,	PUNCT
absel-557	71	10	and	and	CCONJ
absel-557	71	11	thomas	thomas	PROPN
absel-557	71	12	(	(	PUNCT
absel-557	71	13	2001	2001	NUM
absel-557	71	14	)	)	PUNCT
absel-557	71	15	provide	provide	VERB
absel-557	71	16	an	an	DET
absel-557	71	17	equation	equation	NOUN
absel-557	71	18	for	for	ADP
absel-557	71	19	assessing	assess	VERB
absel-557	71	20	customer	customer	NOUN
absel-557	71	21	equity	equity	NOUN
absel-557	71	22	,	,	PUNCT
absel-557	71	23	following	follow	VERB
absel-557	71	24	the	the	DET
absel-557	71	25	basic	basic	ADJ
absel-557	71	26	logic	logic	NOUN
absel-557	71	27	contained	contain	VERB
absel-557	71	28	in	in	ADP
absel-557	71	29	equation	equation	NOUN
absel-557	71	30	(	(	PUNCT
absel-557	71	31	1	1	NUM
absel-557	71	32	)	)	PUNCT
absel-557	71	33	.	.	PUNCT
absel-557	72	1	it	it	PRON
absel-557	72	2	is	be	AUX
absel-557	72	3	useful	useful	ADJ
absel-557	72	4	,	,	PUNCT
absel-557	72	5	because	because	SCONJ
absel-557	72	6	it	it	PRON
absel-557	72	7	specifies	specify	VERB
absel-557	72	8	the	the	DET
absel-557	72	9	key	key	ADJ
absel-557	72	10	variables	variable	NOUN
absel-557	72	11	and	and	CCONJ
absel-557	72	12	functional	functional	ADJ
absel-557	72	13	forms	form	NOUN
absel-557	72	14	that	that	PRON
absel-557	72	15	combine	combine	VERB
absel-557	72	16	to	to	PART
absel-557	72	17	form	form	VERB
absel-557	72	18	a	a	DET
absel-557	72	19	total	total	ADJ
absel-557	72	20	measure	measure	NOUN
absel-557	72	21	of	of	ADP
absel-557	72	22	clv	clv	PROPN
absel-557	72	23	,	,	PUNCT
absel-557	72	24	suggesting	suggest	VERB
absel-557	72	25	the	the	DET
absel-557	72	26	issues	issue	NOUN
absel-557	72	27	that	that	PRON
absel-557	72	28	need	need	VERB
absel-557	72	29	to	to	PART
absel-557	72	30	be	be	AUX
absel-557	72	31	worked	work	VERB
absel-557	72	32	out	out	ADP
absel-557	72	33	in	in	ADP
absel-557	72	34	order	order	NOUN
absel-557	72	35	to	to	PART
absel-557	72	36	fit	fit	VERB
absel-557	72	37	customer	customer	NOUN
absel-557	72	38	equity	equity	NOUN
absel-557	72	39	into	into	ADP
absel-557	72	40	a	a	DET
absel-557	72	41	standardized	standardized	ADJ
absel-557	72	42	demand	demand	NOUN
absel-557	72	43	model	model	NOUN
absel-557	72	44	.	.	PUNCT
absel-557	73	1	the	the	DET
absel-557	73	2	equation	equation	NOUN
absel-557	73	3	is	be	AUX
absel-557	73	4	(	(	PUNCT
absel-557	73	5	)	)	PUNCT
absel-557	73	6	(	(	PUNCT
absel-557	73	7	)	)	PUNCT
absel-557	73	8	(	(	PUNCT
absel-557	73	9	)	)	PUNCT
absel-557	73	10	∑	∑	PROPN
absel-557	73	11	∑	∑	PROPN
absel-557	73	12	∏	∏	PROPN
absel-557	73	13	=	=	SYM
absel-557	73	14	∞	∞	PROPN
absel-557	73	15	=	=	PUNCT
absel-557	74	1	+	+	ADJ
absel-557	75	1	+	+	ADJ
absel-557	75	2	+	+	ADJ
absel-557	75	3	+	+	ADJ
absel-557	75	4	=	=	SYM
absel-557	76	1	+	+	CCONJ
absel-557	76	2			PROPN
absel-557	76	3			PROPN
absel-557	76	4			PROPN
absel-557	76	5			PROPN
absel-557	76	6			PROPN
absel-557	76	7			PROPN
absel-557	76	8			PROPN
absel-557	76	9			ADJ
absel-557	76	10			ADJ
absel-557	76	11			ADJ
absel-557	76	12			ADJ
absel-557	76	13			ADJ
absel-557	76	14			NUM
absel-557	76	15			NOUN
absel-557	76	16	+	+	CCONJ
absel-557	76	17	−−−	−−−	ADJ
absel-557	76	18			PUNCT
absel-557	77	1			PROPN
absel-557	78	1			INTJ
absel-557	78	2			NOUN
absel-557	78	3			VERB
absel-557	78	4	+	+	NOUN
absel-557	79	1	−−=	−−=	NOUN
absel-557	80	1	i	i	PRON
absel-557	80	2	j	j	PROPN
absel-557	80	3	k	k	PROPN
absel-557	80	4	k	k	PROPN
absel-557	80	5	ktaojktrjktjktj	ktaojktrjktjktj	PROPN
absel-557	81	1	k	k	PROPN
absel-557	81	2	j	j	PROPN
absel-557	81	3	ktjtjtj	ktjtjtj	PROPN
absel-557	81	4	tajtjtjtjtjtj	tajtjtjtjtjtj	PROPN
absel-557	81	5	d	d	PROPN
absel-557	81	6	bbcsln	bbcsln	NOUN
absel-557	81	7	bncsnt	bncsnt	NOUN
absel-557	81	8	1	1	NUM
absel-557	81	9	1	1	NUM
absel-557	81	10	,	,	PUNCT
absel-557	81	11	,	,	PUNCT
absel-557	81	12	,	,	PUNCT
absel-557	81	13	,	,	PUNCT
absel-557	81	14	,	,	PUNCT
absel-557	81	15	,	,	PUNCT
absel-557	81	16	1	1	NUM
absel-557	81	17	,	,	PUNCT
absel-557	81	18	,	,	PUNCT
absel-557	81	19	,	,	PUNCT
absel-557	81	20	,	,	PUNCT
absel-557	81	21	,	,	PUNCT
absel-557	81	22	,	,	PUNCT
absel-557	81	23	,	,	PUNCT
absel-557	81	24	,	,	PUNCT
absel-557	81	25	,	,	PUNCT
absel-557	81	26	,	,	PUNCT
absel-557	81	27	1	1	X
absel-557	81	28	)	)	PUNCT
absel-557	81	29	(	(	PUNCT
absel-557	81	30	ce	ce	PROPN
absel-557	81	31	α	α	PROPN
absel-557	81	32	α	α	PROPN
absel-557	81	33	(	(	PUNCT
absel-557	81	34	2	2	NUM
absel-557	81	35	)	)	PUNCT
absel-557	81	36	where	where	SCONJ
absel-557	81	37	ce(t	ce(t	NOUN
absel-557	81	38	)	)	PUNCT
absel-557	82	1	=	=	PUNCT
absel-557	82	2	the	the	DET
absel-557	82	3	customer	customer	NOUN
absel-557	82	4	equity	equity	NOUN
absel-557	82	5	value	value	NOUN
absel-557	82	6	for	for	ADP
absel-557	82	7	customers	customer	NOUN
absel-557	82	8	acquired	acquire	VERB
absel-557	82	9	at	at	ADP
absel-557	82	10	time	time	NOUN
absel-557	82	11	t	t	PROPN
absel-557	82	12	nj	nj	PROPN
absel-557	82	13	,	,	PUNCT
absel-557	82	14	t	t	PROPN
absel-557	82	15	=	=	PUNCT
absel-557	82	16	the	the	DET
absel-557	82	17	number	number	NOUN
absel-557	82	18	of	of	ADP
absel-557	82	19	potential	potential	ADJ
absel-557	82	20	customers	customer	NOUN
absel-557	82	21	at	at	ADP
absel-557	82	22	time	time	NOUN
absel-557	82	23	t	t	PROPN
absel-557	82	24	for	for	ADP
absel-557	82	25	segment	segment	PROPN
absel-557	82	26	j	j	PROPN
absel-557	82	27	αj	αj	PROPN
absel-557	82	28	,	,	PUNCT
absel-557	82	29	t	t	PROPN
absel-557	82	30	=	=	PUNCT
absel-557	82	31	the	the	DET
absel-557	82	32	acquisition	acquisition	NOUN
absel-557	82	33	probability	probability	NOUN
absel-557	82	34	at	at	ADP
absel-557	82	35	time	time	NOUN
absel-557	82	36	t	t	PROPN
absel-557	82	37	for	for	ADP
absel-557	82	38	segment	segment	PROPN
absel-557	82	39	j	j	PROPN
absel-557	82	40	lj	lj	PROPN
absel-557	82	41	,	,	PUNCT
absel-557	82	42	t	t	PROPN
absel-557	82	43	=	=	PUNCT
absel-557	82	44	the	the	DET
absel-557	82	45	retention	retention	NOUN
absel-557	82	46	probability	probability	NOUN
absel-557	82	47	at	at	ADP
absel-557	82	48	time	time	NOUN
absel-557	82	49	t	t	PROPN
absel-557	82	50	for	for	ADP
absel-557	82	51	a	a	DET
absel-557	82	52	customer	customer	NOUN
absel-557	82	53	for	for	ADP
absel-557	82	54	segment	segment	NOUN
absel-557	82	55	j	j	PROPN
absel-557	82	56	bj	bj	PROPN
absel-557	82	57	,	,	PUNCT
absel-557	82	58	a	a	PRON
absel-557	82	59	,	,	PUNCT
absel-557	82	60	t	t	NOUN
absel-557	82	61	=	=	PUNCT
absel-557	82	62	the	the	DET
absel-557	82	63	marketing	marketing	NOUN
absel-557	82	64	cost	cost	NOUN
absel-557	82	65	per	per	ADP
absel-557	82	66	prospect	prospect	NOUN
absel-557	82	67	(	(	PUNCT
absel-557	82	68	n	n	CCONJ
absel-557	82	69	)	)	PUNCT
absel-557	82	70	for	for	ADP
absel-557	82	71	acquiring	acquire	VERB
absel-557	82	72	customers	customer	NOUN
absel-557	82	73	at	at	ADP
absel-557	82	74	time	time	NOUN
absel-557	82	75	t	t	PROPN
absel-557	82	76	for	for	ADP
absel-557	82	77	segment	segment	NOUN
absel-557	82	78	j	j	PROPN
absel-557	82	79	bj	bj	VERB
absel-557	82	80	,	,	PUNCT
absel-557	82	81	r	r	NOUN
absel-557	82	82	,	,	PUNCT
absel-557	82	83	t	t	NOUN
absel-557	82	84	=	=	PUNCT
absel-557	82	85	the	the	DET
absel-557	82	86	marketing	marketing	NOUN
absel-557	82	87	cost	cost	NOUN
absel-557	82	88	in	in	ADP
absel-557	82	89	time	time	NOUN
absel-557	82	90	period	period	NOUN
absel-557	82	91	t	t	PROPN
absel-557	82	92	for	for	ADP
absel-557	82	93	retained	retain	VERB
absel-557	82	94	customers	customer	NOUN
absel-557	82	95	for	for	ADP
absel-557	82	96	segment	segment	NOUN
absel-557	82	97	j	j	PROPN
absel-557	82	98	bj	bj	PROPN
absel-557	82	99	,	,	PUNCT
absel-557	82	100	ao	ao	PROPN
absel-557	82	101	,	,	PUNCT
absel-557	82	102	t	t	PROPN
absel-557	82	103	=	=	PUNCT
absel-557	82	104	the	the	DET
absel-557	82	105	marketing	marketing	NOUN
absel-557	82	106	cost	cost	NOUN
absel-557	82	107	in	in	ADP
absel-557	82	108	time	time	NOUN
absel-557	82	109	period	period	NOUN
absel-557	82	110	t	t	NOUN
absel-557	82	111	for	for	ADP
absel-557	82	112	all	all	DET
absel-557	82	113	add	add	VERB
absel-557	82	114	-	-	PUNCT
absel-557	82	115	on	on	ADP
absel-557	82	116	selling	selling	NOUN
absel-557	82	117	for	for	ADP
absel-557	82	118	segment	segment	NOUN
absel-557	82	119	j	j	PROPN
absel-557	83	1	d	d	PROPN
absel-557	83	2	=	=	PUNCT
absel-557	83	3	the	the	DET
absel-557	83	4	discount	discount	NOUN
absel-557	83	5	rate	rate	NOUN
absel-557	83	6	sj	sj	PROPN
absel-557	83	7	,	,	PUNCT
absel-557	83	8	t	t	NOUN
absel-557	83	9	=	=	PUNCT
absel-557	83	10	sales	sale	NOUN
absel-557	83	11	of	of	ADP
absel-557	83	12	the	the	DET
absel-557	83	13	product	product	NOUN
absel-557	83	14	/	/	SYM
absel-557	83	15	services	service	NOUN
absel-557	83	16	offered	offer	VERB
absel-557	83	17	by	by	ADP
absel-557	83	18	the	the	DET
absel-557	83	19	firm	firm	NOUN
absel-557	83	20	at	at	ADP
absel-557	83	21	time	time	NOUN
absel-557	83	22	t	t	PROPN
absel-557	83	23	for	for	ADP
absel-557	83	24	segment	segment	PROPN
absel-557	83	25	j	j	PROPN
absel-557	83	26	cj	cj	PROPN
absel-557	83	27	,	,	PUNCT
absel-557	83	28	t	t	NOUN
absel-557	83	29	=	=	PUNCT
absel-557	83	30	cost	cost	NOUN
absel-557	83	31	of	of	ADP
absel-557	83	32	goods	good	NOUN
absel-557	83	33	at	at	ADP
absel-557	83	34	time	time	NOUN
absel-557	83	35	t	t	PROPN
absel-557	83	36	for	for	ADP
absel-557	83	37	segment	segment	NOUN
absel-557	83	38	j	j	PROPN
absel-557	84	1	i	i	PRON
absel-557	84	2	=	=	PUNCT
absel-557	85	1	the	the	DET
absel-557	85	2	number	number	NOUN
absel-557	85	3	of	of	ADP
absel-557	85	4	segments	segment	NOUN
absel-557	85	5	j	j	PROPN
absel-557	86	1	=	=	PUNCT
absel-557	86	2	the	the	DET
absel-557	86	3	segment	segment	NOUN
absel-557	86	4	designation	designation	NOUN
absel-557	86	5	t0	t0	PROPN
absel-557	86	6	=	=	PUNCT
absel-557	87	1	the	the	DET
absel-557	87	2	initial	initial	ADJ
absel-557	87	3	time	time	NOUN
absel-557	87	4	period	period	NOUN
absel-557	87	5	57	57	NUM
absel-557	87	6	developments	development	NOUN
absel-557	87	7	in	in	ADP
absel-557	87	8	business	business	NOUN
absel-557	87	9	simulation	simulation	NOUN
absel-557	87	10	and	and	CCONJ
absel-557	87	11	experiential	experiential	ADJ
absel-557	87	12	learning	learning	NOUN
absel-557	87	13	,	,	PUNCT
absel-557	87	14	volume	volume	NOUN
absel-557	87	15	32	32	NUM
absel-557	87	16	,	,	PUNCT
absel-557	87	17	2005	2005	NUM
absel-557	87	18	while	while	SCONJ
absel-557	87	19	equation	equation	NOUN
absel-557	87	20	(	(	PUNCT
absel-557	87	21	2	2	X
absel-557	87	22	)	)	PUNCT
absel-557	87	23	is	be	AUX
absel-557	87	24	somewhat	somewhat	ADV
absel-557	87	25	complicated	complicated	ADJ
absel-557	87	26	in	in	ADP
absel-557	87	27	its	its	PRON
absel-557	87	28	structure	structure	NOUN
absel-557	87	29	,	,	PUNCT
absel-557	87	30	it	it	PRON
absel-557	87	31	fits	fit	VERB
absel-557	87	32	relatively	relatively	ADV
absel-557	87	33	neatly	neatly	ADV
absel-557	87	34	into	into	ADP
absel-557	87	35	gold	gold	NOUN
absel-557	87	36	’s	’s	PART
absel-557	87	37	standard	standard	ADJ
absel-557	87	38	algorithm	algorithm	NOUN
absel-557	87	39	.	.	PUNCT
absel-557	88	1	one	one	NUM
absel-557	88	2	needs	need	VERB
absel-557	88	3	only	only	ADV
absel-557	88	4	create	create	VERB
absel-557	88	5	two	two	NUM
absel-557	88	6	classes	class	NOUN
absel-557	88	7	of	of	ADP
absel-557	88	8	customers	customer	NOUN
absel-557	88	9	(	(	PUNCT
absel-557	88	10	new	new	ADJ
absel-557	88	11	and	and	CCONJ
absel-557	88	12	retained	retain	VERB
absel-557	88	13	)	)	PUNCT
absel-557	88	14	,	,	PUNCT
absel-557	88	15	creating	create	VERB
absel-557	88	16	a	a	DET
absel-557	88	17	separate	separate	ADJ
absel-557	88	18	demand	demand	NOUN
absel-557	88	19	function	function	NOUN
absel-557	88	20	for	for	ADP
absel-557	88	21	each	each	PRON
absel-557	88	22	.	.	PUNCT
absel-557	89	1	players	player	NOUN
absel-557	89	2	would	would	AUX
absel-557	89	3	then	then	ADV
absel-557	89	4	have	have	VERB
absel-557	89	5	the	the	DET
absel-557	89	6	option	option	NOUN
absel-557	89	7	of	of	ADP
absel-557	89	8	designing	design	VERB
absel-557	89	9	promotional	promotional	ADJ
absel-557	89	10	activities	activity	NOUN
absel-557	89	11	that	that	PRON
absel-557	89	12	are	be	AUX
absel-557	89	13	specially	specially	ADV
absel-557	89	14	suited	suited	ADJ
absel-557	89	15	to	to	ADP
absel-557	89	16	winning	win	VERB
absel-557	89	17	new	new	ADJ
absel-557	89	18	customers	customer	NOUN
absel-557	89	19	,	,	PUNCT
absel-557	89	20	others	other	NOUN
absel-557	89	21	retaining	retain	VERB
absel-557	89	22	old	old	ADJ
absel-557	89	23	customers	customer	NOUN
absel-557	89	24	,	,	PUNCT
absel-557	89	25	and	and	CCONJ
absel-557	89	26	additional	additional	ADJ
absel-557	89	27	ones	one	NOUN
absel-557	89	28	for	for	ADP
absel-557	89	29	stimulating	stimulate	VERB
absel-557	89	30	add	add	NOUN
absel-557	89	31	-	-	PUNCT
absel-557	89	32	on	on	ADP
absel-557	89	33	sales	sale	NOUN
absel-557	89	34	.	.	PUNCT
absel-557	90	1	each	each	DET
absel-557	90	2	class	class	NOUN
absel-557	90	3	of	of	ADP
absel-557	90	4	promotional	promotional	ADJ
absel-557	90	5	activities	activity	NOUN
absel-557	90	6	would	would	AUX
absel-557	90	7	have	have	VERB
absel-557	90	8	its	its	PRON
absel-557	90	9	own	own	ADJ
absel-557	90	10	response	response	NOUN
absel-557	90	11	function	function	NOUN
absel-557	90	12	,	,	PUNCT
absel-557	90	13	resulting	result	VERB
absel-557	90	14	in	in	ADP
absel-557	90	15	a	a	DET
absel-557	90	16	quantity	quantity	NOUN
absel-557	90	17	demanded	demand	VERB
absel-557	90	18	that	that	PRON
absel-557	90	19	would	would	AUX
absel-557	90	20	have	have	VERB
absel-557	90	21	to	to	PART
absel-557	90	22	be	be	AUX
absel-557	90	23	aggregated	aggregate	VERB
absel-557	90	24	to	to	PART
absel-557	90	25	get	get	VERB
absel-557	90	26	total	total	ADJ
absel-557	90	27	sales	sale	NOUN
absel-557	90	28	.	.	PUNCT
absel-557	91	1	quantity	quantity	NOUN
absel-557	91	2	demanded	demand	VERB
absel-557	91	3	,	,	PUNCT
absel-557	91	4	then	then	ADV
absel-557	91	5	,	,	PUNCT
absel-557	91	6	instead	instead	ADV
absel-557	91	7	of	of	ADP
absel-557	91	8	gold	gold	NOUN
absel-557	91	9	’s	’s	PART
absel-557	91	10	quantity	quantity	NOUN
absel-557	91	11	sold	sell	VERB
absel-557	91	12	to	to	ADP
absel-557	91	13	segment	segment	VERB
absel-557	91	14	j	j	PROPN
absel-557	91	15	(	(	PUNCT
absel-557	91	16	qj	qj	PROPN
absel-557	91	17	)	)	PUNCT
absel-557	91	18	,	,	PUNCT
absel-557	91	19	would	would	AUX
absel-557	91	20	be	be	AUX
absel-557	91	21	quantity	quantity	NOUN
absel-557	91	22	sold	sell	VERB
absel-557	91	23	to	to	ADP
absel-557	91	24	segment	segment	NOUN
absel-557	91	25	customer	customer	NOUN
absel-557	91	26	type	type	NOUN
absel-557	91	27	k	k	PROPN
absel-557	91	28	in	in	ADP
absel-557	91	29	segment	segment	PROPN
absel-557	91	30	j	j	PROPN
absel-557	91	31	(	(	PUNCT
absel-557	91	32	qjk	qjk	PROPN
absel-557	91	33	)	)	PUNCT
absel-557	91	34	.	.	PUNCT
absel-557	92	1	in	in	ADP
absel-557	92	2	practice	practice	NOUN
absel-557	92	3	,	,	PUNCT
absel-557	92	4	most	most	ADJ
absel-557	92	5	gaming	gaming	NOUN
absel-557	92	6	applications	application	NOUN
absel-557	92	7	might	might	AUX
absel-557	92	8	be	be	AUX
absel-557	92	9	served	serve	VERB
absel-557	92	10	with	with	ADP
absel-557	92	11	a	a	DET
absel-557	92	12	much	much	ADV
absel-557	92	13	simpler	simple	ADJ
absel-557	92	14	solution	solution	NOUN
absel-557	92	15	.	.	PUNCT
absel-557	93	1	gold	gold	NOUN
absel-557	93	2	’s	’s	PART
absel-557	93	3	demand	demand	NOUN
absel-557	93	4	equation	equation	NOUN
absel-557	93	5	features	feature	VERB
absel-557	93	6	three	three	NUM
absel-557	93	7	components	component	NOUN
absel-557	93	8	:	:	PUNCT
absel-557	93	9	price	price	NOUN
absel-557	93	10	(	(	PUNCT
absel-557	93	11	pj	pj	PROPN
absel-557	93	12	)	)	PUNCT
absel-557	93	13	,	,	PUNCT
absel-557	93	14	product	product	NOUN
absel-557	93	15	-	-	PUNCT
absel-557	93	16	market	market	NOUN
absel-557	93	17	fit	fit	NOUN
absel-557	93	18	(	(	PUNCT
absel-557	93	19	dj	dj	NOUN
absel-557	93	20	)	)	PUNCT
absel-557	93	21	,	,	PUNCT
absel-557	93	22	the	the	DET
absel-557	93	23	average	average	ADJ
absel-557	93	24	difference	difference	NOUN
absel-557	93	25	,	,	PUNCT
absel-557	93	26	or	or	CCONJ
absel-557	93	27	gap	gap	NOUN
absel-557	93	28	,	,	PUNCT
absel-557	93	29	between	between	ADP
absel-557	93	30	the	the	DET
absel-557	93	31	actual	actual	ADJ
absel-557	93	32	product	product	NOUN
absel-557	93	33	attributes	attribute	VERB
absel-557	93	34	and	and	CCONJ
absel-557	93	35	the	the	DET
absel-557	93	36	ideal	ideal	ADJ
absel-557	93	37	product	product	NOUN
absel-557	93	38	attributes	attribute	NOUN
absel-557	93	39	based	base	VERB
absel-557	93	40	on	on	ADP
absel-557	93	41	customer	customer	NOUN
absel-557	93	42	preferences	preference	NOUN
absel-557	93	43	in	in	ADP
absel-557	93	44	the	the	DET
absel-557	93	45	segment	segment	NOUN
absel-557	93	46	)	)	PUNCT
absel-557	93	47	,	,	PUNCT
absel-557	93	48	and	and	CCONJ
absel-557	93	49	marketing	marketing	NOUN
absel-557	93	50	budget	budget	NOUN
absel-557	93	51	(	(	PUNCT
absel-557	93	52	mj	mj	NOUN
absel-557	93	53	)	)	PUNCT
absel-557	93	54	.	.	PUNCT
absel-557	94	1	each	each	PRON
absel-557	94	2	of	of	ADP
absel-557	94	3	these	these	PRON
absel-557	94	4	is	be	AUX
absel-557	94	5	critical	critical	ADJ
absel-557	94	6	to	to	ADP
absel-557	94	7	building	build	VERB
absel-557	94	8	customer	customer	NOUN
absel-557	94	9	equity	equity	NOUN
absel-557	94	10	.	.	PUNCT
absel-557	95	1	price	price	NOUN
absel-557	95	2	and	and	CCONJ
absel-557	95	3	product	product	NOUN
absel-557	95	4	-	-	PUNCT
absel-557	95	5	market	market	NOUN
absel-557	95	6	fit	fit	NOUN
absel-557	95	7	would	would	AUX
absel-557	95	8	require	require	VERB
absel-557	95	9	no	no	DET
absel-557	95	10	modification	modification	NOUN
absel-557	95	11	.	.	PUNCT
absel-557	96	1	marketing	marketing	NOUN
absel-557	96	2	budget	budget	NOUN
absel-557	96	3	would	would	AUX
absel-557	96	4	require	require	VERB
absel-557	96	5	minor	minor	ADJ
absel-557	96	6	adjustments	adjustment	NOUN
absel-557	96	7	.	.	PUNCT
absel-557	97	1	adjusting	adjust	VERB
absel-557	97	2	the	the	DET
absel-557	97	3	impact	impact	NOUN
absel-557	97	4	of	of	ADP
absel-557	97	5	marketing	marketing	NOUN
absel-557	97	6	budget	budget	NOUN
absel-557	97	7	equation	equation	NOUN
absel-557	97	8	(	(	PUNCT
absel-557	97	9	2	2	X
absel-557	97	10	)	)	PUNCT
absel-557	97	11	addresses	address	NOUN
absel-557	97	12	a	a	DET
absel-557	97	13	number	number	NOUN
absel-557	97	14	of	of	ADP
absel-557	97	15	variables	variable	NOUN
absel-557	97	16	that	that	PRON
absel-557	97	17	might	might	AUX
absel-557	97	18	be	be	AUX
absel-557	97	19	considered	consider	VERB
absel-557	97	20	when	when	SCONJ
absel-557	97	21	adjusting	adjust	VERB
absel-557	97	22	the	the	DET
absel-557	97	23	value	value	NOUN
absel-557	97	24	of	of	ADP
absel-557	97	25	the	the	DET
absel-557	97	26	marketing	marketing	NOUN
absel-557	97	27	budgeting	budgeting	NOUN
absel-557	97	28	(	(	PUNCT
absel-557	97	29	mj	mj	NOUN
absel-557	97	30	)	)	PUNCT
absel-557	97	31	to	to	PART
absel-557	97	32	accommodate	accommodate	VERB
absel-557	97	33	clv	clv	PROPN
absel-557	97	34	.	.	PUNCT
absel-557	98	1	however	however	ADV
absel-557	98	2	,	,	PUNCT
absel-557	98	3	these	these	PRON
absel-557	98	4	are	be	AUX
absel-557	98	5	best	well	ADV
absel-557	98	6	suited	suited	ADJ
absel-557	98	7	to	to	ADP
absel-557	98	8	a	a	DET
absel-557	98	9	game	game	NOUN
absel-557	98	10	that	that	PRON
absel-557	98	11	models	model	VERB
absel-557	98	12	a	a	DET
absel-557	98	13	data	data	NOUN
absel-557	98	14	-	-	PUNCT
absel-557	98	15	base	base	NOUN
absel-557	98	16	-	-	PUNCT
absel-557	98	17	driven	drive	VERB
absel-557	98	18	marketing	marketing	NOUN
absel-557	98	19	program	program	NOUN
absel-557	98	20	,	,	PUNCT
absel-557	98	21	or	or	CCONJ
absel-557	98	22	at	at	ADP
absel-557	98	23	very	very	ADV
absel-557	98	24	least	least	ADJ
absel-557	98	25	,	,	PUNCT
absel-557	98	26	one	one	NUM
absel-557	98	27	that	that	PRON
absel-557	98	28	lends	lend	VERB
absel-557	98	29	itself	itself	PRON
absel-557	98	30	to	to	ADP
absel-557	98	31	highly	highly	ADV
absel-557	98	32	targeted	target	VERB
absel-557	98	33	programs	program	NOUN
absel-557	98	34	of	of	ADP
absel-557	98	35	customer	customer	NOUN
absel-557	98	36	acquisition	acquisition	NOUN
absel-557	98	37	.	.	PUNCT
absel-557	99	1	most	most	ADJ
absel-557	99	2	simulation	simulation	NOUN
absel-557	99	3	games	game	NOUN
absel-557	99	4	are	be	AUX
absel-557	99	5	cast	cast	VERB
absel-557	99	6	in	in	ADP
absel-557	99	7	a	a	DET
absel-557	99	8	much	much	ADV
absel-557	99	9	broader	broad	ADJ
absel-557	99	10	marketing	marketing	NOUN
absel-557	99	11	context	context	NOUN
absel-557	99	12	.	.	PUNCT
absel-557	100	1	rust	rust	NOUN
absel-557	100	2	,	,	PUNCT
absel-557	100	3	zeithaml	zeithaml	NOUN
absel-557	100	4	and	and	CCONJ
absel-557	100	5	lemon	lemon	NOUN
absel-557	100	6	(	(	PUNCT
absel-557	100	7	2002	2002	NUM
absel-557	100	8	)	)	PUNCT
absel-557	100	9	provide	provide	VERB
absel-557	100	10	a	a	DET
absel-557	100	11	more	more	ADV
absel-557	100	12	generalized	generalized	ADJ
absel-557	100	13	framework	framework	NOUN
absel-557	100	14	.	.	PUNCT
absel-557	101	1	while	while	SCONJ
absel-557	101	2	the	the	DET
absel-557	101	3	basic	basic	ADJ
absel-557	101	4	functions	function	NOUN
absel-557	101	5	of	of	ADP
absel-557	101	6	customer	customer	NOUN
absel-557	101	7	acquisition	acquisition	NOUN
absel-557	101	8	and	and	CCONJ
absel-557	101	9	retention	retention	NOUN
absel-557	101	10	are	be	AUX
absel-557	101	11	still	still	ADV
absel-557	101	12	important	important	ADJ
absel-557	101	13	,	,	PUNCT
absel-557	101	14	rust	rust	NOUN
absel-557	101	15	et	et	NOUN
absel-557	101	16	.	.	PUNCT
absel-557	102	1	al	al	PROPN
absel-557	102	2	.	.	PROPN
absel-557	102	3	argue	argue	VERB
absel-557	102	4	that	that	SCONJ
absel-557	102	5	customer	customer	NOUN
absel-557	102	6	equity	equity	NOUN
absel-557	102	7	is	be	AUX
absel-557	102	8	driven	drive	VERB
absel-557	102	9	by	by	ADP
absel-557	102	10	a	a	DET
absel-557	102	11	combination	combination	NOUN
absel-557	102	12	of	of	ADP
absel-557	102	13	three	three	NUM
absel-557	102	14	factors	factor	NOUN
absel-557	102	15	:	:	PUNCT
absel-557	102	16	be	be	AUX
absel-557	102	17	considered	consider	VERB
absel-557	102	18	when	when	SCONJ
absel-557	102	19	adjusting	adjust	VERB
absel-557	102	20	the	the	DET
absel-557	102	21	value	value	NOUN
absel-557	102	22	of	of	ADP
absel-557	102	23	the	the	DET
absel-557	102	24	marketing	marketing	NOUN
absel-557	102	25	budgeting	budgeting	NOUN
absel-557	102	26	(	(	PUNCT
absel-557	102	27	mj	mj	NOUN
absel-557	102	28	)	)	PUNCT
absel-557	102	29	to	to	PART
absel-557	102	30	accommodate	accommodate	VERB
absel-557	102	31	clv	clv	PROPN
absel-557	102	32	.	.	PUNCT
absel-557	103	1	however	however	ADV
absel-557	103	2	,	,	PUNCT
absel-557	103	3	these	these	PRON
absel-557	103	4	are	be	AUX
absel-557	103	5	best	well	ADV
absel-557	103	6	suited	suited	ADJ
absel-557	103	7	to	to	ADP
absel-557	103	8	a	a	DET
absel-557	103	9	game	game	NOUN
absel-557	103	10	that	that	PRON
absel-557	103	11	models	model	VERB
absel-557	103	12	a	a	DET
absel-557	103	13	data	data	NOUN
absel-557	103	14	-	-	PUNCT
absel-557	103	15	base	base	NOUN
absel-557	103	16	-	-	PUNCT
absel-557	103	17	driven	drive	VERB
absel-557	103	18	marketing	marketing	NOUN
absel-557	103	19	program	program	NOUN
absel-557	103	20	,	,	PUNCT
absel-557	103	21	or	or	CCONJ
absel-557	103	22	at	at	ADP
absel-557	103	23	very	very	ADV
absel-557	103	24	least	least	ADJ
absel-557	103	25	,	,	PUNCT
absel-557	103	26	one	one	NUM
absel-557	103	27	that	that	PRON
absel-557	103	28	lends	lend	VERB
absel-557	103	29	itself	itself	PRON
absel-557	103	30	to	to	ADP
absel-557	103	31	highly	highly	ADV
absel-557	103	32	targeted	target	VERB
absel-557	103	33	programs	program	NOUN
absel-557	103	34	of	of	ADP
absel-557	103	35	customer	customer	NOUN
absel-557	103	36	acquisition	acquisition	NOUN
absel-557	103	37	.	.	PUNCT
absel-557	104	1	most	most	ADJ
absel-557	104	2	simulation	simulation	NOUN
absel-557	104	3	games	game	NOUN
absel-557	104	4	are	be	AUX
absel-557	104	5	cast	cast	VERB
absel-557	104	6	in	in	ADP
absel-557	104	7	a	a	DET
absel-557	104	8	much	much	ADV
absel-557	104	9	broader	broad	ADJ
absel-557	104	10	marketing	marketing	NOUN
absel-557	104	11	context	context	NOUN
absel-557	104	12	.	.	PUNCT
absel-557	105	1	rust	rust	NOUN
absel-557	105	2	,	,	PUNCT
absel-557	105	3	zeithaml	zeithaml	NOUN
absel-557	105	4	and	and	CCONJ
absel-557	105	5	lemon	lemon	NOUN
absel-557	105	6	(	(	PUNCT
absel-557	105	7	2002	2002	NUM
absel-557	105	8	)	)	PUNCT
absel-557	105	9	provide	provide	VERB
absel-557	105	10	a	a	DET
absel-557	105	11	more	more	ADV
absel-557	105	12	generalized	generalized	ADJ
absel-557	105	13	framework	framework	NOUN
absel-557	105	14	.	.	PUNCT
absel-557	106	1	while	while	SCONJ
absel-557	106	2	the	the	DET
absel-557	106	3	basic	basic	ADJ
absel-557	106	4	functions	function	NOUN
absel-557	106	5	of	of	ADP
absel-557	106	6	customer	customer	NOUN
absel-557	106	7	acquisition	acquisition	NOUN
absel-557	106	8	and	and	CCONJ
absel-557	106	9	retention	retention	NOUN
absel-557	106	10	are	be	AUX
absel-557	106	11	still	still	ADV
absel-557	106	12	important	important	ADJ
absel-557	106	13	,	,	PUNCT
absel-557	106	14	rust	rust	NOUN
absel-557	106	15	et	et	NOUN
absel-557	106	16	.	.	PUNCT
absel-557	107	1	al	al	PROPN
absel-557	107	2	.	.	PROPN
absel-557	107	3	argue	argue	VERB
absel-557	107	4	that	that	SCONJ
absel-557	107	5	customer	customer	NOUN
absel-557	107	6	equity	equity	NOUN
absel-557	107	7	is	be	AUX
absel-557	107	8	driven	drive	VERB
absel-557	107	9	by	by	ADP
absel-557	107	10	a	a	DET
absel-557	107	11	combination	combination	NOUN
absel-557	107	12	of	of	ADP
absel-557	107	13	three	three	NUM
absel-557	107	14	factors	factor	NOUN
absel-557	107	15	:	:	PUNCT
absel-557	107	16	value	value	NOUN
absel-557	107	17	equity	equity	NOUN
absel-557	107	18	,	,	PUNCT
absel-557	107	19	or	or	CCONJ
absel-557	107	20	the	the	DET
absel-557	107	21	customer	customer	NOUN
absel-557	107	22	’s	’s	PART
absel-557	107	23	objective	objective	ADJ
absel-557	107	24	assessment	assessment	NOUN
absel-557	107	25	of	of	ADP
absel-557	107	26	the	the	DET
absel-557	107	27	brand	brand	NOUN
absel-557	107	28	’s	’s	PART
absel-557	107	29	utility	utility	NOUN
absel-557	107	30	;	;	PUNCT
absel-557	107	31	value	value	NOUN
absel-557	107	32	equity	equity	NOUN
absel-557	107	33	,	,	PUNCT
absel-557	107	34	or	or	CCONJ
absel-557	107	35	the	the	DET
absel-557	107	36	customer	customer	NOUN
absel-557	107	37	’s	’s	PART
absel-557	107	38	objective	objective	ADJ
absel-557	107	39	assessment	assessment	NOUN
absel-557	107	40	of	of	ADP
absel-557	107	41	the	the	DET
absel-557	107	42	brand	brand	NOUN
absel-557	107	43	’s	’s	PART
absel-557	107	44	utility	utility	NOUN
absel-557	107	45	;	;	PUNCT
absel-557	107	46	brand	brand	NOUN
absel-557	107	47	equity	equity	NOUN
absel-557	107	48	,	,	PUNCT
absel-557	107	49	or	or	CCONJ
absel-557	107	50	the	the	DET
absel-557	107	51	customer	customer	NOUN
absel-557	107	52	’s	’s	PART
absel-557	107	53	subjective	subjective	ADJ
absel-557	107	54	assessment	assessment	NOUN
absel-557	107	55	of	of	ADP
absel-557	107	56	the	the	DET
absel-557	107	57	brand	brand	NOUN
absel-557	107	58	,	,	PUNCT
absel-557	107	59	beyond	beyond	ADP
absel-557	107	60	its	its	PRON
absel-557	107	61	objectively	objectively	ADV
absel-557	107	62	determined	determine	VERB
absel-557	107	63	value	value	NOUN
absel-557	107	64	;	;	PUNCT
absel-557	107	65	brand	brand	NOUN
absel-557	107	66	equity	equity	NOUN
absel-557	107	67	,	,	PUNCT
absel-557	107	68	or	or	CCONJ
absel-557	107	69	the	the	DET
absel-557	107	70	customer	customer	NOUN
absel-557	107	71	’s	’s	PART
absel-557	107	72	subjective	subjective	ADJ
absel-557	107	73	assessment	assessment	NOUN
absel-557	107	74	of	of	ADP
absel-557	107	75	the	the	DET
absel-557	107	76	brand	brand	NOUN
absel-557	107	77	,	,	PUNCT
absel-557	107	78	beyond	beyond	ADP
absel-557	107	79	its	its	PRON
absel-557	107	80	objectively	objectively	ADV
absel-557	107	81	determined	determine	VERB
absel-557	107	82	value	value	NOUN
absel-557	107	83	;	;	PUNCT
absel-557	107	84	retention	retention	NOUN
absel-557	107	85	equity	equity	NOUN
absel-557	107	86	,	,	PUNCT
absel-557	107	87	or	or	CCONJ
absel-557	107	88	the	the	DET
absel-557	107	89	tendency	tendency	NOUN
absel-557	107	90	to	to	PART
absel-557	107	91	remain	remain	VERB
absel-557	107	92	loyal	loyal	ADJ
absel-557	107	93	,	,	PUNCT
absel-557	107	94	beyond	beyond	ADP
absel-557	107	95	whatever	whatever	PRON
absel-557	107	96	is	be	AUX
absel-557	107	97	explained	explain	VERB
absel-557	107	98	by	by	ADP
absel-557	107	99	the	the	DET
absel-557	107	100	first	first	ADJ
absel-557	107	101	two	two	NUM
absel-557	107	102	factors	factor	NOUN
absel-557	107	103	.	.	PUNCT
absel-557	108	1	retention	retention	NOUN
absel-557	108	2	equity	equity	NOUN
absel-557	108	3	,	,	PUNCT
absel-557	108	4	or	or	CCONJ
absel-557	108	5	the	the	DET
absel-557	108	6	tendency	tendency	NOUN
absel-557	108	7	to	to	PART
absel-557	108	8	remain	remain	VERB
absel-557	108	9	loyal	loyal	ADJ
absel-557	108	10	,	,	PUNCT
absel-557	108	11	beyond	beyond	ADP
absel-557	108	12	whatever	whatever	PRON
absel-557	108	13	is	be	AUX
absel-557	108	14	explained	explain	VERB
absel-557	108	15	by	by	ADP
absel-557	108	16	the	the	DET
absel-557	108	17	first	first	ADJ
absel-557	108	18	two	two	NUM
absel-557	108	19	factors	factor	NOUN
absel-557	108	20	.	.	PUNCT
absel-557	109	1	the	the	DET
absel-557	109	2	relative	relative	ADJ
absel-557	109	3	importance	importance	NOUN
absel-557	109	4	of	of	ADP
absel-557	109	5	these	these	DET
absel-557	109	6	customer	customer	NOUN
absel-557	109	7	-	-	PUNCT
absel-557	109	8	equity	equity	NOUN
absel-557	109	9	drivers	driver	NOUN
absel-557	109	10	varies	vary	VERB
absel-557	109	11	with	with	ADP
absel-557	109	12	the	the	DET
absel-557	109	13	type	type	NOUN
absel-557	109	14	of	of	ADP
absel-557	109	15	decision	decision	NOUN
absel-557	109	16	making	make	VERB
absel-557	109	17	a	a	DET
absel-557	109	18	product	product	NOUN
absel-557	109	19	is	be	AUX
absel-557	109	20	likely	likely	ADJ
absel-557	109	21	to	to	PART
absel-557	109	22	elicit	elicit	VERB
absel-557	109	23	.	.	PUNCT
absel-557	110	1	the	the	DET
absel-557	110	2	underlying	underlie	VERB
absel-557	110	3	logic	logic	NOUN
absel-557	110	4	behind	behind	ADP
absel-557	110	5	the	the	DET
absel-557	110	6	framework	framework	NOUN
absel-557	110	7	appears	appear	VERB
absel-557	110	8	to	to	PART
absel-557	110	9	be	be	AUX
absel-557	110	10	consistent	consistent	ADJ
absel-557	110	11	with	with	ADP
absel-557	110	12	the	the	DET
absel-557	110	13	classic	classic	ADJ
absel-557	110	14	foote	foote	NOUN
absel-557	110	15	,	,	PUNCT
absel-557	110	16	cone	cone	NOUN
absel-557	110	17	and	and	CCONJ
absel-557	110	18	belding	belding	NOUN
absel-557	110	19	(	(	PUNCT
absel-557	110	20	fcb	fcb	PROPN
absel-557	110	21	)	)	PUNCT
absel-557	110	22	model	model	NOUN
absel-557	110	23	used	use	VERB
absel-557	110	24	for	for	ADP
absel-557	110	25	developing	develop	VERB
absel-557	110	26	creative	creative	ADJ
absel-557	110	27	strategy	strategy	NOUN
absel-557	110	28	in	in	ADP
absel-557	110	29	advertising	advertising	NOUN
absel-557	110	30	(	(	PUNCT
absel-557	110	31	vaughan	vaughan	PROPN
absel-557	110	32	1980	1980	NUM
absel-557	110	33	,	,	PUNCT
absel-557	110	34	1986	1986	NUM
absel-557	110	35	;	;	PUNCT
absel-557	110	36	ratchford	ratchford	NOUN
absel-557	110	37	1987	1987	NUM
absel-557	110	38	;	;	PUNCT
absel-557	110	39	ratchford	ratchford	NOUN
absel-557	110	40	and	and	CCONJ
absel-557	110	41	vaughan	vaughan	PROPN
absel-557	110	42	1989	1989	NUM
absel-557	110	43	)	)	PUNCT
absel-557	110	44	,	,	PUNCT
absel-557	110	45	which	which	PRON
absel-557	110	46	distinguishes	distinguish	VERB
absel-557	110	47	between	between	ADP
absel-557	110	48	products	product	NOUN
absel-557	110	49	for	for	ADP
absel-557	110	50	which	which	PRON
absel-557	110	51	consumers	consumer	NOUN
absel-557	110	52	tend	tend	VERB
absel-557	110	53	to	to	PART
absel-557	110	54	respond	respond	VERB
absel-557	110	55	with	with	ADP
absel-557	110	56	“	"	PUNCT
absel-557	110	57	thinking	thinking	NOUN
absel-557	110	58	”	"	PUNCT
absel-557	110	59	versus	versus	ADP
absel-557	110	60	“	"	PUNCT
absel-557	110	61	feeling	feeling	NOUN
absel-557	110	62	”	"	PUNCT
absel-557	110	63	and	and	CCONJ
absel-557	110	64	highversus	highversus	PROPN
absel-557	110	65	lowinvolvement	lowinvolvement	NOUN
absel-557	110	66	decision	decision	NOUN
absel-557	110	67	making	making	NOUN
absel-557	110	68	.	.	PUNCT
absel-557	111	1	this	this	PRON
absel-557	111	2	is	be	AUX
absel-557	111	3	portrayed	portray	VERB
absel-557	111	4	in	in	ADP
absel-557	111	5	figure	figure	NOUN
absel-557	111	6	5	5	NUM
absel-557	111	7	.	.	PUNCT
absel-557	112	1	the	the	DET
absel-557	112	2	relative	relative	ADJ
absel-557	112	3	importance	importance	NOUN
absel-557	112	4	of	of	ADP
absel-557	112	5	these	these	DET
absel-557	112	6	customer	customer	NOUN
absel-557	112	7	-	-	PUNCT
absel-557	112	8	equity	equity	NOUN
absel-557	112	9	drivers	driver	NOUN
absel-557	112	10	varies	vary	VERB
absel-557	112	11	with	with	ADP
absel-557	112	12	the	the	DET
absel-557	112	13	type	type	NOUN
absel-557	112	14	of	of	ADP
absel-557	112	15	decision	decision	NOUN
absel-557	112	16	making	make	VERB
absel-557	112	17	a	a	DET
absel-557	112	18	product	product	NOUN
absel-557	112	19	is	be	AUX
absel-557	112	20	likely	likely	ADJ
absel-557	112	21	to	to	PART
absel-557	112	22	elicit	elicit	VERB
absel-557	112	23	.	.	PUNCT
absel-557	113	1	the	the	DET
absel-557	113	2	underlying	underlie	VERB
absel-557	113	3	logic	logic	NOUN
absel-557	113	4	behind	behind	ADP
absel-557	113	5	the	the	DET
absel-557	113	6	framework	framework	NOUN
absel-557	113	7	appears	appear	VERB
absel-557	113	8	to	to	PART
absel-557	113	9	be	be	AUX
absel-557	113	10	consistent	consistent	ADJ
absel-557	113	11	with	with	ADP
absel-557	113	12	the	the	DET
absel-557	113	13	classic	classic	ADJ
absel-557	113	14	foote	foote	NOUN
absel-557	113	15	,	,	PUNCT
absel-557	113	16	cone	cone	NOUN
absel-557	113	17	and	and	CCONJ
absel-557	113	18	belding	belding	NOUN
absel-557	113	19	(	(	PUNCT
absel-557	113	20	fcb	fcb	PROPN
absel-557	113	21	)	)	PUNCT
absel-557	113	22	model	model	NOUN
absel-557	113	23	used	use	VERB
absel-557	113	24	for	for	ADP
absel-557	113	25	developing	develop	VERB
absel-557	113	26	creative	creative	ADJ
absel-557	113	27	strategy	strategy	NOUN
absel-557	113	28	in	in	ADP
absel-557	113	29	advertising	advertising	NOUN
absel-557	113	30	(	(	PUNCT
absel-557	113	31	vaughan	vaughan	PROPN
absel-557	113	32	1980	1980	NUM
absel-557	113	33	,	,	PUNCT
absel-557	113	34	1986	1986	NUM
absel-557	113	35	;	;	PUNCT
absel-557	113	36	ratchford	ratchford	NOUN
absel-557	113	37	1987	1987	NUM
absel-557	113	38	;	;	PUNCT
absel-557	113	39	ratchford	ratchford	NOUN
absel-557	113	40	and	and	CCONJ
absel-557	113	41	vaughan	vaughan	PROPN
absel-557	113	42	1989	1989	NUM
absel-557	113	43	)	)	PUNCT
absel-557	113	44	,	,	PUNCT
absel-557	113	45	which	which	PRON
absel-557	113	46	distinguishes	distinguish	VERB
absel-557	113	47	between	between	ADP
absel-557	113	48	products	product	NOUN
absel-557	113	49	for	for	ADP
absel-557	113	50	which	which	PRON
absel-557	113	51	consumers	consumer	NOUN
absel-557	113	52	tend	tend	VERB
absel-557	113	53	to	to	PART
absel-557	113	54	respond	respond	VERB
absel-557	113	55	with	with	ADP
absel-557	113	56	“	"	PUNCT
absel-557	113	57	thinking	thinking	NOUN
absel-557	113	58	”	"	PUNCT
absel-557	113	59	versus	versus	ADP
absel-557	113	60	“	"	PUNCT
absel-557	113	61	feeling	feeling	NOUN
absel-557	113	62	”	"	PUNCT
absel-557	113	63	and	and	CCONJ
absel-557	113	64	highversus	highversus	PROPN
absel-557	113	65	lowinvolvement	lowinvolvement	NOUN
absel-557	113	66	decision	decision	NOUN
absel-557	113	67	making	making	NOUN
absel-557	113	68	.	.	PUNCT
absel-557	114	1	this	this	PRON
absel-557	114	2	is	be	AUX
absel-557	114	3	portrayed	portray	VERB
absel-557	114	4	in	in	ADP
absel-557	114	5	figure	figure	NOUN
absel-557	114	6	5	5	NUM
absel-557	114	7	.	.	PUNCT
absel-557	114	8	figure	figure	NOUN
absel-557	114	9	5	5	NUM
absel-557	114	10	:	:	PUNCT
absel-557	114	11	using	use	VERB
absel-557	114	12	the	the	DET
absel-557	114	13	fcb	fcb	NOUN
absel-557	114	14	-	-	PUNCT
absel-557	114	15	type	type	NOUN
absel-557	114	16	model	model	NOUN
absel-557	114	17	for	for	ADP
absel-557	114	18	explaining	explain	VERB
absel-557	114	19	appropriate	appropriate	ADJ
absel-557	114	20	promotion	promotion	NOUN
absel-557	114	21	figure	figure	NOUN
absel-557	114	22	5	5	NUM
absel-557	114	23	:	:	PUNCT
absel-557	114	24	using	use	VERB
absel-557	114	25	the	the	DET
absel-557	114	26	fcb	fcb	NOUN
absel-557	114	27	-	-	PUNCT
absel-557	114	28	type	type	NOUN
absel-557	114	29	model	model	NOUN
absel-557	114	30	for	for	ADP
absel-557	114	31	explaining	explain	VERB
absel-557	114	32	appropriate	appropriate	ADJ
absel-557	114	33	promotion	promotion	NOUN
absel-557	114	34	type	type	NOUN
absel-557	114	35	of	of	ADP
absel-557	114	36	information	information	NOUN
absel-557	114	37	processing	processing	NOUN
absel-557	114	38	for	for	ADP
absel-557	114	39	19	19	NUM
absel-557	114	40	de	de	PROPN
absel-557	114	41	bu	bu	PROPN
absel-557	114	42	co	co	X
absel-557	114	43	pro	pro	X
absel-557	114	44	to	to	ADP
absel-557	114	45	an	an	DET
absel-557	114	46	inf	inf	ADJ
absel-557	114	47	sel	sel	NOUN
absel-557	114	48	for	for	ADP
absel-557	114	49	19	19	NUM
absel-557	114	50	de	de	ADP
absel-557	114	51	bu	bu	PROPN
absel-557	114	52	co	co	X
absel-557	114	53	pro	pro	X
absel-557	114	54	to	to	ADP
absel-557	114	55	an	an	DET
absel-557	114	56	inf	inf	NOUN
absel-557	114	57	sel	sel	PROPN
absel-557	114	58	he	he	PROPN
absel-557	114	59	inc	inc	PROPN
absel-557	114	60	car	car	PROPN
absel-557	114	61	sub	sub	NOUN
absel-557	114	62	ex	ex	X
absel-557	114	63	pu	pu	PROPN
absel-557	114	64	wh	wh	PROPN
absel-557	115	1	ca	can	AUX
absel-557	115	2	ass	ass	VERB
absel-557	115	3	ap	ap	PROPN
absel-557	116	1	i	i	PRON
absel-557	116	2	m	m	VERB
absel-557	116	3	co	co	VERB
absel-557	116	4	he	he	PROPN
absel-557	116	5	inc	inc	PROPN
absel-557	116	6	car	car	PROPN
absel-557	116	7	sub	sub	NOUN
absel-557	117	1	ex	ex	X
absel-557	117	2	pu	pu	PROPN
absel-557	117	3	wh	wh	PROPN
absel-557	117	4	ca	can	AUX
absel-557	118	1	ass	ass	VERB
absel-557	118	2	ap	ap	PROPN
absel-557	119	1	i	i	PRON
absel-557	119	2	m	m	VERB
absel-557	119	3	co	co	AUX
absel-557	119	4	inv	inv	PROPN
absel-557	119	5	rou	rou	PROPN
absel-557	119	6	the	the	DET
absel-557	119	7	pa	pa	PROPN
absel-557	119	8	wo	will	AUX
absel-557	119	9	ne	ne	PROPN
absel-557	119	10	gre	gre	PROPN
absel-557	119	11	ap	ap	PROPN
absel-557	119	12	uti	uti	PROPN
absel-557	119	13	op	op	PROPN
absel-557	119	14	rec	rec	PROPN
absel-557	119	15	inv	inv	PROPN
absel-557	119	16	rou	rou	PROPN
absel-557	119	17	the	the	DET
absel-557	119	18	pa	pa	PROPN
absel-557	119	19	wo	will	AUX
absel-557	119	20	ne	ne	PROPN
absel-557	119	21	gre	gre	PROPN
absel-557	119	22	ap	ap	PROPN
absel-557	119	23	uti	uti	PROPN
absel-557	119	24	op	op	PROPN
absel-557	119	25	rec	rec	PROPN
absel-557	119	26	de	de	X
absel-557	119	27	av	av	X
absel-557	119	28	pro	pro	X
absel-557	119	29	pa	pa	PROPN
absel-557	119	30	the	the	DET
absel-557	119	31	pro	pro	X
absel-557	119	32	de	de	X
absel-557	119	33	av	av	X
absel-557	119	34	pro	pro	X
absel-557	119	35	pa	pa	PROPN
absel-557	119	36	the	the	DET
absel-557	119	37	pro	pro	X
absel-557	119	38	58	58	NUM
absel-557	119	39	emphasize	emphasize	NOUN
absel-557	119	40	value	value	NOUN
absel-557	119	41	equity	equity	NOUN
absel-557	119	42	emphasize	emphasize	VERB
absel-557	119	43	brand	brand	NOUN
absel-557	119	44	equity	equity	PROPN
absel-557	119	45	emphasize	emphasize	VERB
absel-557	119	46	brand	brand	NOUN
absel-557	119	47	equity	equity	PROPN
absel-557	119	48	emphasize	emphasize	VERB
absel-557	119	49	retention	retention	NOUN
absel-557	119	50	equity	equity	NOUN
absel-557	119	51	thinking	think	VERB
absel-557	119	52	feeling	feeling	NOUN
absel-557	119	53	in	in	ADP
absel-557	119	54	vo	vo	INTJ
absel-557	119	55	lv	lv	PROPN
absel-557	119	56	em	em	PRON
absel-557	119	57	en	en	INTJ
absel-557	119	58	t	t	X
absel-557	120	1	lo	lo	PROPN
absel-557	120	2	w	w	PROPN
absel-557	120	3	h	h	NOUN
absel-557	120	4	ig	ig	PROPN
absel-557	120	5	h	h	NOUN
absel-557	120	6	the	the	DET
absel-557	120	7	figure	figure	NOUN
absel-557	120	8	suggests	suggest	VERB
absel-557	120	9	that	that	SCONJ
absel-557	120	10	value	value	NOUN
absel-557	120	11	equity	equity	NOUN
absel-557	120	12	is	be	AUX
absel-557	120	13	very	very	ADV
absel-557	120	14	important	important	ADJ
absel-557	120	15	“	"	PUNCT
absel-557	120	16	thinking	thinking	NOUN
absel-557	120	17	,	,	PUNCT
absel-557	120	18	”	"	PUNCT
absel-557	120	19	or	or	CCONJ
absel-557	120	20	utilitarian	utilitarian	ADJ
absel-557	120	21	(	(	PUNCT
absel-557	120	22	babin	babin	PROPN
absel-557	120	23	,	,	PUNCT
absel-557	120	24	darden	darden	PROPN
absel-557	120	25	and	and	CCONJ
absel-557	120	26	griffin	griffin	NOUN
absel-557	120	27	94	94	NUM
absel-557	120	28	)	)	PUNCT
absel-557	120	29	,	,	PUNCT
absel-557	120	30	purchases	purchase	NOUN
absel-557	120	31	calling	call	VERB
absel-557	120	32	for	for	ADP
absel-557	120	33	rational	rational	ADJ
absel-557	120	34	,	,	PUNCT
absel-557	120	35	high	high	ADJ
absel-557	120	36	-	-	PUNCT
absel-557	120	37	involvement	involvement	NOUN
absel-557	120	38	cision	cision	NOUN
absel-557	120	39	making	make	VERB
absel-557	120	40	.	.	PUNCT
absel-557	121	1	for	for	ADP
absel-557	121	2	example	example	NOUN
absel-557	121	3	,	,	PUNCT
absel-557	121	4	these	these	PRON
absel-557	121	5	would	would	AUX
absel-557	121	6	tend	tend	VERB
absel-557	121	7	to	to	PART
absel-557	121	8	include	include	VERB
absel-557	121	9	siness	siness	NOUN
absel-557	121	10	-	-	PUNCT
absel-557	121	11	to	to	ADP
absel-557	121	12	-	-	PUNCT
absel-557	121	13	business	business	NOUN
absel-557	121	14	transactions	transaction	NOUN
absel-557	121	15	,	,	PUNCT
absel-557	121	16	functionally	functionally	ADV
absel-557	121	17	oriented	orient	VERB
absel-557	121	18	nsumer	nsumer	ADJ
absel-557	121	19	durables	durable	NOUN
absel-557	121	20	such	such	ADJ
absel-557	121	21	as	as	ADP
absel-557	121	22	home	home	NOUN
absel-557	121	23	appliances	appliance	NOUN
absel-557	121	24	,	,	PUNCT
absel-557	121	25	and	and	CCONJ
absel-557	121	26	new	new	ADJ
absel-557	121	27	ducts	duct	NOUN
absel-557	121	28	.	.	PUNCT
absel-557	122	1	appropriate	appropriate	ADJ
absel-557	122	2	promotional	promotional	ADJ
absel-557	122	3	approaches	approach	NOUN
absel-557	122	4	would	would	AUX
absel-557	122	5	tend	tend	VERB
absel-557	122	6	emphasize	emphasize	VERB
absel-557	122	7	information	information	NOUN
absel-557	122	8	regarding	regard	VERB
absel-557	122	9	product	product	NOUN
absel-557	122	10	functionality	functionality	NOUN
absel-557	122	11	d	d	NOUN
absel-557	122	12	value	value	NOUN
absel-557	122	13	,	,	PUNCT
absel-557	122	14	utilizing	utilize	VERB
absel-557	122	15	information	information	NOUN
absel-557	122	16	-	-	PUNCT
absel-557	122	17	rich	rich	ADJ
absel-557	122	18	approaches	approach	NOUN
absel-557	122	19	such	such	ADJ
absel-557	122	20	as	as	ADP
absel-557	122	21	ormational	ormational	ADJ
absel-557	122	22	advertising	advertising	NOUN
absel-557	122	23	,	,	PUNCT
absel-557	122	24	demonstrations	demonstration	NOUN
absel-557	122	25	,	,	PUNCT
absel-557	122	26	and	and	CCONJ
absel-557	122	27	personal	personal	ADJ
absel-557	122	28	ling	ling	PROPN
absel-557	122	29	,	,	PUNCT
absel-557	122	30	building	build	VERB
absel-557	122	31	awareness	awareness	NOUN
absel-557	122	32	and	and	CCONJ
absel-557	122	33	attracting	attract	VERB
absel-557	122	34	customers	customer	NOUN
absel-557	122	35	.	.	PUNCT
absel-557	123	1	the	the	DET
absel-557	123	2	figure	figure	NOUN
absel-557	123	3	suggests	suggest	VERB
absel-557	123	4	that	that	SCONJ
absel-557	123	5	value	value	NOUN
absel-557	123	6	equity	equity	NOUN
absel-557	123	7	is	be	AUX
absel-557	123	8	very	very	ADV
absel-557	123	9	important	important	ADJ
absel-557	123	10	“	"	PUNCT
absel-557	123	11	thinking	thinking	NOUN
absel-557	123	12	,	,	PUNCT
absel-557	123	13	”	"	PUNCT
absel-557	123	14	or	or	CCONJ
absel-557	123	15	utilitarian	utilitarian	ADJ
absel-557	123	16	(	(	PUNCT
absel-557	123	17	babin	babin	PROPN
absel-557	123	18	,	,	PUNCT
absel-557	123	19	darden	darden	PROPN
absel-557	123	20	and	and	CCONJ
absel-557	123	21	griffin	griffin	NOUN
absel-557	123	22	94	94	NUM
absel-557	123	23	)	)	PUNCT
absel-557	123	24	,	,	PUNCT
absel-557	123	25	purchases	purchase	NOUN
absel-557	123	26	calling	call	VERB
absel-557	123	27	for	for	ADP
absel-557	123	28	rational	rational	ADJ
absel-557	123	29	,	,	PUNCT
absel-557	123	30	high	high	ADJ
absel-557	123	31	-	-	PUNCT
absel-557	123	32	involvement	involvement	NOUN
absel-557	123	33	cision	cision	NOUN
absel-557	123	34	making	make	VERB
absel-557	123	35	.	.	PUNCT
absel-557	124	1	for	for	ADP
absel-557	124	2	example	example	NOUN
absel-557	124	3	,	,	PUNCT
absel-557	124	4	these	these	PRON
absel-557	124	5	would	would	AUX
absel-557	124	6	tend	tend	VERB
absel-557	124	7	to	to	PART
absel-557	124	8	include	include	VERB
absel-557	124	9	siness	siness	NOUN
absel-557	124	10	-	-	PUNCT
absel-557	124	11	to	to	ADP
absel-557	124	12	-	-	PUNCT
absel-557	124	13	business	business	NOUN
absel-557	124	14	transactions	transaction	NOUN
absel-557	124	15	,	,	PUNCT
absel-557	124	16	functionally	functionally	ADV
absel-557	124	17	oriented	orient	VERB
absel-557	124	18	nsumer	nsumer	ADJ
absel-557	124	19	durables	durable	NOUN
absel-557	124	20	such	such	ADJ
absel-557	124	21	as	as	ADP
absel-557	124	22	home	home	NOUN
absel-557	124	23	appliances	appliance	NOUN
absel-557	124	24	,	,	PUNCT
absel-557	124	25	and	and	CCONJ
absel-557	124	26	new	new	ADJ
absel-557	124	27	ducts	duct	NOUN
absel-557	124	28	.	.	PUNCT
absel-557	125	1	appropriate	appropriate	ADJ
absel-557	125	2	promotional	promotional	ADJ
absel-557	125	3	approaches	approach	NOUN
absel-557	125	4	would	would	AUX
absel-557	125	5	tend	tend	VERB
absel-557	125	6	emphasize	emphasize	VERB
absel-557	125	7	information	information	NOUN
absel-557	125	8	regarding	regard	VERB
absel-557	125	9	product	product	NOUN
absel-557	125	10	functionality	functionality	NOUN
absel-557	125	11	d	d	NOUN
absel-557	125	12	value	value	NOUN
absel-557	125	13	,	,	PUNCT
absel-557	125	14	utilizing	utilize	VERB
absel-557	125	15	information	information	NOUN
absel-557	125	16	-	-	PUNCT
absel-557	125	17	rich	rich	ADJ
absel-557	125	18	approaches	approach	NOUN
absel-557	125	19	such	such	ADJ
absel-557	125	20	as	as	ADP
absel-557	125	21	ormational	ormational	ADJ
absel-557	125	22	advertising	advertising	NOUN
absel-557	125	23	,	,	PUNCT
absel-557	125	24	demonstrations	demonstration	NOUN
absel-557	125	25	,	,	PUNCT
absel-557	125	26	and	and	CCONJ
absel-557	125	27	personal	personal	ADJ
absel-557	125	28	ling	ling	PROPN
absel-557	125	29	,	,	PUNCT
absel-557	125	30	building	build	VERB
absel-557	125	31	awareness	awareness	NOUN
absel-557	125	32	and	and	CCONJ
absel-557	125	33	attracting	attract	VERB
absel-557	125	34	customers	customer	NOUN
absel-557	125	35	.	.	PUNCT
absel-557	126	1	brand	brand	NOUN
absel-557	126	2	equity	equity	PROPN
absel-557	126	3	tends	tend	VERB
absel-557	126	4	to	to	PART
absel-557	126	5	be	be	AUX
absel-557	126	6	important	important	ADJ
absel-557	126	7	for	for	ADP
absel-557	126	8	“	"	PUNCT
absel-557	126	9	feeling	feeling	NOUN
absel-557	126	10	,	,	PUNCT
absel-557	126	11	”	"	PUNCT
absel-557	126	12	or	or	CCONJ
absel-557	126	13	donic	donic	PROPN
absel-557	126	14	(	(	PUNCT
absel-557	126	15	babin	babin	PROPN
absel-557	126	16	,	,	PUNCT
absel-557	126	17	darden	darden	PROPN
absel-557	126	18	and	and	CCONJ
absel-557	126	19	griffin	griffin	NOUN
absel-557	126	20	1994	1994	NUM
absel-557	126	21	)	)	PUNCT
absel-557	126	22	,	,	PUNCT
absel-557	126	23	purchases	purchase	NOUN
absel-557	126	24	.	.	PUNCT
absel-557	127	1	these	these	DET
absel-557	127	2	lude	lude	NOUN
absel-557	127	3	high	high	ADJ
absel-557	127	4	-	-	PUNCT
absel-557	127	5	involvement	involvement	NOUN
absel-557	127	6	specialty	specialty	NOUN
absel-557	127	7	products	product	NOUN
absel-557	127	8	,	,	PUNCT
absel-557	127	9	such	such	ADJ
absel-557	127	10	as	as	ADP
absel-557	127	11	sports	sport	NOUN
absel-557	127	12	s	s	NOUN
absel-557	127	13	or	or	CCONJ
absel-557	127	14	exotic	exotic	ADJ
absel-557	127	15	vacations	vacation	NOUN
absel-557	127	16	,	,	PUNCT
absel-557	127	17	where	where	SCONJ
absel-557	127	18	the	the	DET
absel-557	127	19	brand	brand	NOUN
absel-557	127	20	represents	represent	VERB
absel-557	127	21	jective	jective	ADJ
absel-557	127	22	benefits	benefit	NOUN
absel-557	127	23	such	such	ADJ
absel-557	127	24	as	as	ADP
absel-557	127	25	prestige	prestige	NOUN
absel-557	127	26	,	,	PUNCT
absel-557	127	27	excitement	excitement	NOUN
absel-557	127	28	,	,	PUNCT
absel-557	127	29	or	or	CCONJ
absel-557	127	30	selfpression	selfpression	NOUN
absel-557	127	31	.	.	PUNCT
absel-557	128	1	they	they	PRON
absel-557	128	2	also	also	ADV
absel-557	128	3	include	include	VERB
absel-557	128	4	low	low	ADJ
absel-557	128	5	-	-	PUNCT
absel-557	128	6	involvement	involvement	NOUN
absel-557	128	7	“	"	PUNCT
absel-557	128	8	feeling	feeling	NOUN
absel-557	128	9	”	"	PUNCT
absel-557	128	10	rchases	rchase	NOUN
absel-557	128	11	,	,	PUNCT
absel-557	128	12	such	such	ADJ
absel-557	128	13	as	as	ADP
absel-557	128	14	frequently	frequently	ADV
absel-557	128	15	purchased	purchase	VERB
absel-557	128	16	packaged	package	VERB
absel-557	128	17	goods	good	NOUN
absel-557	128	18	,	,	PUNCT
absel-557	128	19	ose	ose	NOUN
absel-557	128	20	selection	selection	NOUN
absel-557	128	21	is	be	AUX
absel-557	128	22	based	base	VERB
absel-557	128	23	on	on	ADP
absel-557	128	24	“	"	PUNCT
absel-557	128	25	peripheral	peripheral	ADJ
absel-557	128	26	”	"	PUNCT
absel-557	128	27	cues	cue	NOUN
absel-557	128	28	(	(	PUNCT
absel-557	128	29	petty	petty	ADJ
absel-557	128	30	,	,	PUNCT
absel-557	128	31	cioppo	cioppo	NOUN
absel-557	128	32	and	and	CCONJ
absel-557	128	33	schumann	schumann	PROPN
absel-557	128	34	1983	1983	NUM
absel-557	128	35	)	)	PUNCT
absel-557	128	36	–	–	PUNCT
absel-557	128	37	images	image	NOUN
absel-557	128	38	created	create	VERB
absel-557	128	39	by	by	ADP
absel-557	128	40	ociation	ociation	NOUN
absel-557	128	41	rather	rather	ADV
absel-557	128	42	than	than	ADP
absel-557	128	43	logical	logical	ADJ
absel-557	128	44	analysis	analysis	NOUN
absel-557	128	45	of	of	ADP
absel-557	128	46	product	product	NOUN
absel-557	128	47	attributes	attribute	VERB
absel-557	128	48	.	.	PUNCT
absel-557	129	1	propriate	propriate	ADJ
absel-557	129	2	promotional	promotional	ADJ
absel-557	129	3	approaches	approach	NOUN
absel-557	129	4	would	would	AUX
absel-557	129	5	tend	tend	VERB
absel-557	129	6	to	to	PART
absel-557	129	7	focus	focus	VERB
absel-557	129	8	on	on	ADP
absel-557	129	9	age	age	NOUN
absel-557	129	10	-	-	PUNCT
absel-557	129	11	oriented	orient	VERB
absel-557	129	12	messages	message	NOUN
absel-557	129	13	,	,	PUNCT
absel-557	129	14	designed	design	VERB
absel-557	129	15	to	to	PART
absel-557	129	16	build	build	VERB
absel-557	129	17	emotional	emotional	ADJ
absel-557	129	18	nnections	nnection	NOUN
absel-557	129	19	with	with	ADP
absel-557	129	20	customers	customer	NOUN
absel-557	129	21	.	.	PUNCT
absel-557	130	1	brand	brand	NOUN
absel-557	130	2	equity	equity	PROPN
absel-557	130	3	tends	tend	VERB
absel-557	130	4	to	to	PART
absel-557	130	5	be	be	AUX
absel-557	130	6	important	important	ADJ
absel-557	130	7	for	for	ADP
absel-557	130	8	“	"	PUNCT
absel-557	130	9	feeling	feeling	NOUN
absel-557	130	10	,	,	PUNCT
absel-557	130	11	”	"	PUNCT
absel-557	130	12	or	or	CCONJ
absel-557	130	13	donic	donic	PROPN
absel-557	130	14	(	(	PUNCT
absel-557	130	15	babin	babin	PROPN
absel-557	130	16	,	,	PUNCT
absel-557	130	17	darden	darden	PROPN
absel-557	130	18	and	and	CCONJ
absel-557	130	19	griffin	griffin	NOUN
absel-557	130	20	1994	1994	NUM
absel-557	130	21	)	)	PUNCT
absel-557	130	22	,	,	PUNCT
absel-557	130	23	purchases	purchase	NOUN
absel-557	130	24	.	.	PUNCT
absel-557	131	1	these	these	DET
absel-557	131	2	lude	lude	NOUN
absel-557	131	3	high	high	ADJ
absel-557	131	4	-	-	PUNCT
absel-557	131	5	involvement	involvement	NOUN
absel-557	131	6	specialty	specialty	NOUN
absel-557	131	7	products	product	NOUN
absel-557	131	8	,	,	PUNCT
absel-557	131	9	such	such	ADJ
absel-557	131	10	as	as	ADP
absel-557	131	11	sports	sport	NOUN
absel-557	131	12	s	s	NOUN
absel-557	131	13	or	or	CCONJ
absel-557	131	14	exotic	exotic	ADJ
absel-557	131	15	vacations	vacation	NOUN
absel-557	131	16	,	,	PUNCT
absel-557	131	17	where	where	SCONJ
absel-557	131	18	the	the	DET
absel-557	131	19	brand	brand	NOUN
absel-557	131	20	represents	represent	VERB
absel-557	131	21	jective	jective	ADJ
absel-557	131	22	benefits	benefit	NOUN
absel-557	131	23	such	such	ADJ
absel-557	131	24	as	as	ADP
absel-557	131	25	prestige	prestige	NOUN
absel-557	131	26	,	,	PUNCT
absel-557	131	27	excitement	excitement	NOUN
absel-557	131	28	,	,	PUNCT
absel-557	131	29	or	or	CCONJ
absel-557	131	30	selfpression	selfpression	NOUN
absel-557	131	31	.	.	PUNCT
absel-557	132	1	they	they	PRON
absel-557	132	2	also	also	ADV
absel-557	132	3	include	include	VERB
absel-557	132	4	low	low	ADJ
absel-557	132	5	-	-	PUNCT
absel-557	132	6	involvement	involvement	NOUN
absel-557	132	7	“	"	PUNCT
absel-557	132	8	feeling	feeling	NOUN
absel-557	132	9	”	"	PUNCT
absel-557	132	10	rchases	rchase	NOUN
absel-557	132	11	,	,	PUNCT
absel-557	132	12	such	such	ADJ
absel-557	132	13	as	as	ADP
absel-557	132	14	frequently	frequently	ADV
absel-557	132	15	purchased	purchase	VERB
absel-557	132	16	packaged	package	VERB
absel-557	132	17	goods	good	NOUN
absel-557	132	18	,	,	PUNCT
absel-557	132	19	ose	ose	NOUN
absel-557	132	20	selection	selection	NOUN
absel-557	132	21	is	be	AUX
absel-557	132	22	based	base	VERB
absel-557	132	23	on	on	ADP
absel-557	132	24	“	"	PUNCT
absel-557	132	25	peripheral	peripheral	ADJ
absel-557	132	26	”	"	PUNCT
absel-557	132	27	cues	cue	NOUN
absel-557	132	28	(	(	PUNCT
absel-557	132	29	petty	petty	ADJ
absel-557	132	30	,	,	PUNCT
absel-557	132	31	cioppo	cioppo	NOUN
absel-557	132	32	and	and	CCONJ
absel-557	132	33	schumann	schumann	PROPN
absel-557	132	34	1983	1983	NUM
absel-557	132	35	)	)	PUNCT
absel-557	132	36	–	–	PUNCT
absel-557	132	37	images	image	NOUN
absel-557	132	38	created	create	VERB
absel-557	132	39	by	by	ADP
absel-557	132	40	ociation	ociation	NOUN
absel-557	132	41	rather	rather	ADV
absel-557	132	42	than	than	ADP
absel-557	132	43	logical	logical	ADJ
absel-557	132	44	analysis	analysis	NOUN
absel-557	132	45	of	of	ADP
absel-557	132	46	product	product	NOUN
absel-557	132	47	attributes	attribute	VERB
absel-557	132	48	.	.	PUNCT
absel-557	133	1	propriate	propriate	ADJ
absel-557	133	2	promotional	promotional	ADJ
absel-557	133	3	approaches	approach	NOUN
absel-557	133	4	would	would	AUX
absel-557	133	5	tend	tend	VERB
absel-557	133	6	to	to	PART
absel-557	133	7	focus	focus	VERB
absel-557	133	8	on	on	ADP
absel-557	133	9	age	age	NOUN
absel-557	133	10	-	-	PUNCT
absel-557	133	11	oriented	orient	VERB
absel-557	133	12	messages	message	NOUN
absel-557	133	13	,	,	PUNCT
absel-557	133	14	designed	design	VERB
absel-557	133	15	to	to	PART
absel-557	133	16	build	build	VERB
absel-557	133	17	emotional	emotional	ADJ
absel-557	133	18	nnections	nnection	NOUN
absel-557	133	19	with	with	ADP
absel-557	133	20	customers	customer	NOUN
absel-557	133	21	.	.	PUNCT
absel-557	134	1	retention	retention	NOUN
absel-557	134	2	equity	equity	NOUN
absel-557	134	3	tends	tend	VERB
absel-557	134	4	to	to	PART
absel-557	134	5	be	be	AUX
absel-557	134	6	important	important	ADJ
absel-557	134	7	for	for	ADP
absel-557	134	8	lowolvement	lowolvement	NOUN
absel-557	134	9	“	"	PUNCT
absel-557	134	10	thinking	think	VERB
absel-557	134	11	”	"	PUNCT
absel-557	134	12	purchases	purchase	NOUN
absel-557	134	13	.	.	PUNCT
absel-557	135	1	these	these	PRON
absel-557	135	2	may	may	AUX
absel-557	135	3	be	be	AUX
absel-557	135	4	planned	plan	VERB
absel-557	135	5	or	or	CCONJ
absel-557	135	6	tine	tine	NOUN
absel-557	135	7	purchases	purchase	NOUN
absel-557	135	8	,	,	PUNCT
absel-557	135	9	where	where	SCONJ
absel-557	135	10	customers	customer	NOUN
absel-557	135	11	have	have	AUX
absel-557	135	12	already	already	ADV
absel-557	135	13	processed	process	VERB
absel-557	135	14	necessary	necessary	ADJ
absel-557	135	15	information	information	NOUN
absel-557	135	16	and	and	CCONJ
absel-557	135	17	products	product	NOUN
absel-557	135	18	are	be	AUX
absel-557	135	19	purchased	purchase	VERB
absel-557	135	20	as	as	ADP
absel-557	135	21	rt	rt	PROPN
absel-557	135	22	of	of	ADP
absel-557	135	23	an	an	DET
absel-557	135	24	on	on	ADP
absel-557	135	25	-	-	PUNCT
absel-557	135	26	going	go	VERB
absel-557	135	27	supplier	supplier	NOUN
absel-557	135	28	-	-	PUNCT
absel-557	135	29	customer	customer	NOUN
absel-557	135	30	relationship	relationship	NOUN
absel-557	135	31	.	.	PUNCT
absel-557	136	1	they	they	PRON
absel-557	136	2	uld	uld	AUX
absel-557	136	3	also	also	ADV
absel-557	136	4	include	include	VERB
absel-557	136	5	simple	simple	ADJ
absel-557	136	6	,	,	PUNCT
absel-557	136	7	utilitarian	utilitarian	ADJ
absel-557	136	8	products	product	NOUN
absel-557	136	9	where	where	SCONJ
absel-557	136	10	the	the	DET
absel-557	136	11	cessary	cessary	ADJ
absel-557	136	12	choice	choice	NOUN
absel-557	136	13	information	information	NOUN
absel-557	136	14	is	be	AUX
absel-557	136	15	obvious	obvious	ADJ
absel-557	136	16	and	and	CCONJ
absel-557	136	17	may	may	AUX
absel-557	136	18	not	not	PART
absel-557	136	19	vary	vary	VERB
absel-557	136	20	atly	atly	ADV
absel-557	136	21	across	across	ADP
absel-557	136	22	products	product	NOUN
absel-557	136	23	.	.	PUNCT
absel-557	137	1	appropriate	appropriate	ADJ
absel-557	137	2	promotional	promotional	ADJ
absel-557	137	3	proaches	proache	NOUN
absel-557	137	4	would	would	AUX
absel-557	137	5	tend	tend	VERB
absel-557	137	6	to	to	PART
absel-557	137	7	focus	focus	VERB
absel-557	137	8	on	on	ADP
absel-557	137	9	customer	customer	NOUN
absel-557	137	10	service	service	NOUN
absel-557	137	11	,	,	PUNCT
absel-557	137	12	lizing	lize	VERB
absel-557	137	13	customer	customer	NOUN
absel-557	137	14	data	datum	NOUN
absel-557	137	15	to	to	PART
absel-557	137	16	customize	customize	VERB
absel-557	137	17	products	product	NOUN
absel-557	137	18	and	and	CCONJ
absel-557	137	19	purchase	purchase	NOUN
absel-557	137	20	portunities	portunitie	NOUN
absel-557	137	21	,	,	PUNCT
absel-557	137	22	giving	give	VERB
absel-557	137	23	customers	customer	NOUN
absel-557	137	24	special	special	ADJ
absel-557	137	25	treatment	treatment	NOUN
absel-557	137	26	and	and	CCONJ
absel-557	137	27	ognition	ognition	NOUN
absel-557	137	28	,	,	PUNCT
absel-557	137	29	building	building	NOUN
absel-557	137	30	loyalty	loyalty	NOUN
absel-557	137	31	programs	program	NOUN
absel-557	137	32	,	,	PUNCT
absel-557	137	33	and	and	CCONJ
absel-557	137	34	so	so	ADV
absel-557	137	35	forth	forth	ADV
absel-557	137	36	.	.	PUNCT
absel-557	138	1	retention	retention	NOUN
absel-557	138	2	equity	equity	NOUN
absel-557	138	3	tends	tend	VERB
absel-557	138	4	to	to	PART
absel-557	138	5	be	be	AUX
absel-557	138	6	important	important	ADJ
absel-557	138	7	for	for	ADP
absel-557	138	8	lowolvement	lowolvement	NOUN
absel-557	138	9	“	"	PUNCT
absel-557	138	10	thinking	think	VERB
absel-557	138	11	”	"	PUNCT
absel-557	138	12	purchases	purchase	NOUN
absel-557	138	13	.	.	PUNCT
absel-557	139	1	these	these	PRON
absel-557	139	2	may	may	AUX
absel-557	139	3	be	be	AUX
absel-557	139	4	planned	plan	VERB
absel-557	139	5	or	or	CCONJ
absel-557	139	6	tine	tine	NOUN
absel-557	139	7	purchases	purchase	NOUN
absel-557	139	8	,	,	PUNCT
absel-557	139	9	where	where	SCONJ
absel-557	139	10	customers	customer	NOUN
absel-557	139	11	have	have	AUX
absel-557	139	12	already	already	ADV
absel-557	139	13	processed	process	VERB
absel-557	139	14	necessary	necessary	ADJ
absel-557	139	15	information	information	NOUN
absel-557	139	16	and	and	CCONJ
absel-557	139	17	products	product	NOUN
absel-557	139	18	are	be	AUX
absel-557	139	19	purchased	purchase	VERB
absel-557	139	20	as	as	ADP
absel-557	139	21	rt	rt	PROPN
absel-557	139	22	of	of	ADP
absel-557	139	23	an	an	DET
absel-557	139	24	on	on	ADP
absel-557	139	25	-	-	PUNCT
absel-557	139	26	going	go	VERB
absel-557	139	27	supplier	supplier	NOUN
absel-557	139	28	-	-	PUNCT
absel-557	139	29	customer	customer	NOUN
absel-557	139	30	relationship	relationship	NOUN
absel-557	139	31	.	.	PUNCT
absel-557	140	1	they	they	PRON
absel-557	140	2	uld	uld	AUX
absel-557	140	3	also	also	ADV
absel-557	140	4	include	include	VERB
absel-557	140	5	simple	simple	ADJ
absel-557	140	6	,	,	PUNCT
absel-557	140	7	utilitarian	utilitarian	ADJ
absel-557	140	8	products	product	NOUN
absel-557	140	9	where	where	SCONJ
absel-557	140	10	the	the	DET
absel-557	140	11	cessary	cessary	ADJ
absel-557	140	12	choice	choice	NOUN
absel-557	140	13	information	information	NOUN
absel-557	140	14	is	be	AUX
absel-557	140	15	obvious	obvious	ADJ
absel-557	140	16	and	and	CCONJ
absel-557	140	17	may	may	AUX
absel-557	140	18	not	not	PART
absel-557	140	19	vary	vary	VERB
absel-557	140	20	atly	atly	ADV
absel-557	140	21	across	across	ADP
absel-557	140	22	products	product	NOUN
absel-557	140	23	.	.	PUNCT
absel-557	141	1	appropriate	appropriate	ADJ
absel-557	141	2	promotional	promotional	ADJ
absel-557	141	3	proaches	proache	NOUN
absel-557	141	4	would	would	AUX
absel-557	141	5	tend	tend	VERB
absel-557	141	6	to	to	PART
absel-557	141	7	focus	focus	VERB
absel-557	141	8	on	on	ADP
absel-557	141	9	customer	customer	NOUN
absel-557	141	10	service	service	NOUN
absel-557	141	11	,	,	PUNCT
absel-557	141	12	lizing	lize	VERB
absel-557	141	13	customer	customer	NOUN
absel-557	141	14	data	datum	NOUN
absel-557	141	15	to	to	PART
absel-557	141	16	customize	customize	VERB
absel-557	141	17	products	product	NOUN
absel-557	141	18	and	and	CCONJ
absel-557	141	19	purchase	purchase	NOUN
absel-557	141	20	portunities	portunitie	NOUN
absel-557	141	21	,	,	PUNCT
absel-557	141	22	giving	give	VERB
absel-557	141	23	customers	customer	NOUN
absel-557	141	24	special	special	ADJ
absel-557	141	25	treatment	treatment	NOUN
absel-557	141	26	and	and	CCONJ
absel-557	141	27	ognition	ognition	NOUN
absel-557	141	28	,	,	PUNCT
absel-557	141	29	building	building	NOUN
absel-557	141	30	loyalty	loyalty	NOUN
absel-557	141	31	programs	program	NOUN
absel-557	141	32	,	,	PUNCT
absel-557	141	33	and	and	CCONJ
absel-557	141	34	so	so	ADV
absel-557	141	35	forth	forth	ADV
absel-557	141	36	.	.	PUNCT
absel-557	142	1	using	use	VERB
absel-557	142	2	this	this	DET
absel-557	142	3	framework	framework	NOUN
absel-557	142	4	as	as	ADP
absel-557	142	5	a	a	DET
absel-557	142	6	guide	guide	NOUN
absel-557	142	7	,	,	PUNCT
absel-557	142	8	the	the	DET
absel-557	142	9	game	game	NOUN
absel-557	142	10	signer	signer	NOUN
absel-557	142	11	has	have	VERB
absel-557	142	12	two	two	NUM
absel-557	142	13	(	(	PUNCT
absel-557	142	14	non	non	ADJ
absel-557	142	15	-	-	ADJ
absel-557	142	16	mutually	mutually	ADJ
absel-557	142	17	-	-	PUNCT
absel-557	142	18	exclusive	exclusive	ADJ
absel-557	142	19	)	)	PUNCT
absel-557	142	20	approaches	approach	NOUN
absel-557	142	21	ailable	ailable	ADJ
absel-557	142	22	to	to	PART
absel-557	142	23	account	account	VERB
absel-557	142	24	for	for	ADP
absel-557	142	25	the	the	DET
absel-557	142	26	impact	impact	NOUN
absel-557	142	27	of	of	ADP
absel-557	142	28	appropriate	appropriate	ADJ
absel-557	142	29	motional	motional	ADJ
absel-557	142	30	activities	activity	NOUN
absel-557	142	31	.	.	PUNCT
absel-557	143	1	the	the	DET
absel-557	143	2	first	first	ADJ
absel-557	143	3	would	would	AUX
absel-557	143	4	be	be	AUX
absel-557	143	5	to	to	PART
absel-557	143	6	adjust	adjust	VERB
absel-557	143	7	the	the	DET
absel-557	143	8	rameters	rameter	NOUN
absel-557	143	9	of	of	ADP
absel-557	143	10	the	the	DET
absel-557	143	11	response	response	NOUN
absel-557	143	12	curve	curve	NOUN
absel-557	143	13	to	to	PART
absel-557	143	14	reward	reward	VERB
absel-557	143	15	players	player	NOUN
absel-557	143	16	for	for	ADP
absel-557	143	17	using	use	VERB
absel-557	143	18	kind	kind	NOUN
absel-557	143	19	of	of	ADP
absel-557	143	20	promotion	promotion	NOUN
absel-557	143	21	that	that	PRON
absel-557	143	22	is	be	AUX
absel-557	143	23	appropriate	appropriate	ADJ
absel-557	143	24	to	to	ADP
absel-557	143	25	the	the	DET
absel-557	143	26	nature	nature	NOUN
absel-557	143	27	of	of	ADP
absel-557	143	28	the	the	DET
absel-557	143	29	duct	duct	NOUN
absel-557	143	30	.	.	PUNCT
absel-557	144	1	using	use	VERB
absel-557	144	2	this	this	DET
absel-557	144	3	framework	framework	NOUN
absel-557	144	4	as	as	ADP
absel-557	144	5	a	a	DET
absel-557	144	6	guide	guide	NOUN
absel-557	144	7	,	,	PUNCT
absel-557	144	8	the	the	DET
absel-557	144	9	game	game	NOUN
absel-557	144	10	signer	signer	NOUN
absel-557	144	11	has	have	VERB
absel-557	144	12	two	two	NUM
absel-557	144	13	(	(	PUNCT
absel-557	144	14	non	non	ADJ
absel-557	144	15	-	-	ADJ
absel-557	144	16	mutually	mutually	ADJ
absel-557	144	17	-	-	PUNCT
absel-557	144	18	exclusive	exclusive	ADJ
absel-557	144	19	)	)	PUNCT
absel-557	144	20	approaches	approach	NOUN
absel-557	144	21	ailable	ailable	ADJ
absel-557	144	22	to	to	PART
absel-557	144	23	account	account	VERB
absel-557	144	24	for	for	ADP
absel-557	144	25	the	the	DET
absel-557	144	26	impact	impact	NOUN
absel-557	144	27	of	of	ADP
absel-557	144	28	appropriate	appropriate	ADJ
absel-557	144	29	motional	motional	ADJ
absel-557	144	30	activities	activity	NOUN
absel-557	144	31	.	.	PUNCT
absel-557	145	1	the	the	DET
absel-557	145	2	first	first	ADJ
absel-557	145	3	would	would	AUX
absel-557	145	4	be	be	AUX
absel-557	145	5	to	to	PART
absel-557	145	6	adjust	adjust	VERB
absel-557	145	7	the	the	DET
absel-557	145	8	rameters	rameter	NOUN
absel-557	145	9	of	of	ADP
absel-557	145	10	the	the	DET
absel-557	145	11	response	response	NOUN
absel-557	145	12	curve	curve	NOUN
absel-557	145	13	to	to	PART
absel-557	145	14	reward	reward	VERB
absel-557	145	15	players	player	NOUN
absel-557	145	16	for	for	ADP
absel-557	145	17	using	use	VERB
absel-557	145	18	kind	kind	NOUN
absel-557	145	19	of	of	ADP
absel-557	145	20	promotion	promotion	NOUN
absel-557	145	21	that	that	PRON
absel-557	145	22	is	be	AUX
absel-557	145	23	appropriate	appropriate	ADJ
absel-557	145	24	to	to	ADP
absel-557	145	25	the	the	DET
absel-557	145	26	nature	nature	NOUN
absel-557	145	27	of	of	ADP
absel-557	145	28	the	the	DET
absel-557	145	29	duct	duct	NOUN
absel-557	145	30	.	.	PUNCT
absel-557	146	1	developments	development	NOUN
absel-557	146	2	in	in	ADP
absel-557	146	3	business	business	NOUN
absel-557	146	4	simulation	simulation	NOUN
absel-557	146	5	and	and	CCONJ
absel-557	146	6	experiential	experiential	ADJ
absel-557	146	7	learning	learning	NOUN
absel-557	146	8	,	,	PUNCT
absel-557	146	9	volume	volume	NOUN
absel-557	146	10	32	32	NUM
absel-557	146	11	,	,	PUNCT
absel-557	146	12	2005	2005	NUM
absel-557	146	13	the	the	DET
absel-557	146	14	second	second	NOUN
absel-557	146	15	would	would	AUX
absel-557	146	16	be	be	AUX
absel-557	146	17	to	to	PART
absel-557	146	18	use	use	VERB
absel-557	146	19	the	the	DET
absel-557	146	20	appropriateness	appropriateness	NOUN
absel-557	146	21	of	of	ADP
absel-557	146	22	equity	equity	NOUN
absel-557	146	23	-	-	PUNCT
absel-557	146	24	building	building	NOUN
absel-557	146	25	promotion	promotion	NOUN
absel-557	146	26	to	to	PART
absel-557	146	27	increase	increase	VERB
absel-557	146	28	customer	customer	NOUN
absel-557	146	29	equity	equity	NOUN
absel-557	146	30	directly	directly	ADV
absel-557	146	31	.	.	PUNCT
absel-557	147	1	traditional	traditional	ADJ
absel-557	147	2	simulations	simulation	NOUN
absel-557	147	3	recognize	recognize	VERB
absel-557	147	4	the	the	DET
absel-557	147	5	carry	carry	VERB
absel-557	147	6	-	-	PUNCT
absel-557	147	7	over	over	ADP
absel-557	147	8	effects	effect	NOUN
absel-557	147	9	of	of	ADP
absel-557	147	10	past	past	ADJ
absel-557	147	11	marketing	marketing	NOUN
absel-557	147	12	activities	activity	NOUN
absel-557	147	13	by	by	ADP
absel-557	147	14	using	use	VERB
absel-557	147	15	a	a	DET
absel-557	147	16	smoothing	smooth	VERB
absel-557	147	17	coefficient	coefficient	NOUN
absel-557	147	18	to	to	PART
absel-557	147	19	dampen	dampen	VERB
absel-557	147	20	current	current	ADJ
absel-557	147	21	-	-	PUNCT
absel-557	147	22	year	year	NOUN
absel-557	147	23	changes	change	NOUN
absel-557	147	24	(	(	PUNCT
absel-557	147	25	gold	gold	NOUN
absel-557	147	26	and	and	CCONJ
absel-557	147	27	pray	pray	VERB
absel-557	147	28	1983	1983	NUM
absel-557	147	29	)	)	PUNCT
absel-557	147	30	.	.	PUNCT
absel-557	148	1	a	a	DET
absel-557	148	2	similar	similar	ADJ
absel-557	148	3	logic	logic	NOUN
absel-557	148	4	would	would	AUX
absel-557	148	5	argue	argue	VERB
absel-557	148	6	that	that	SCONJ
absel-557	148	7	the	the	DET
absel-557	148	8	net	net	ADJ
absel-557	148	9	effect	effect	NOUN
absel-557	148	10	of	of	ADP
absel-557	148	11	all	all	DET
absel-557	148	12	marketing	marketing	NOUN
absel-557	148	13	activities	activity	NOUN
absel-557	148	14	–	–	PUNCT
absel-557	148	15	quantity	quantity	NOUN
absel-557	148	16	demanded	demand	VERB
absel-557	148	17	(	(	PUNCT
absel-557	148	18	qj	qj	PROPN
absel-557	148	19	)	)	PUNCT
absel-557	148	20	–	–	PUNCT
absel-557	148	21	would	would	AUX
absel-557	148	22	also	also	ADV
absel-557	148	23	carry	carry	VERB
absel-557	148	24	over	over	ADP
absel-557	148	25	to	to	ADP
absel-557	148	26	some	some	DET
absel-557	148	27	degree	degree	NOUN
absel-557	148	28	.	.	PUNCT
absel-557	149	1	this	this	PRON
absel-557	149	2	would	would	AUX
absel-557	149	3	take	take	VERB
absel-557	149	4	the	the	DET
absel-557	149	5	form	form	NOUN
absel-557	149	6	of	of	ADP
absel-557	149	7	residual	residual	ADJ
absel-557	149	8	sales	sale	NOUN
absel-557	149	9	from	from	ADP
absel-557	149	10	customers	customer	NOUN
absel-557	149	11	who	who	PRON
absel-557	149	12	remain	remain	VERB
absel-557	149	13	loyal	loyal	ADJ
absel-557	149	14	to	to	ADP
absel-557	149	15	the	the	DET
absel-557	149	16	company	company	NOUN
absel-557	149	17	,	,	PUNCT
absel-557	149	18	expressed	express	VERB
absel-557	149	19	through	through	ADP
absel-557	149	20	a	a	DET
absel-557	149	21	retention	retention	NOUN
absel-557	149	22	rate	rate	NOUN
absel-557	149	23	-lj	-lj	NOUN
absel-557	149	24	,	,	PUNCT
absel-557	149	25	t	t	PROPN
absel-557	149	26	in	in	ADP
absel-557	149	27	equation	equation	NOUN
absel-557	149	28	(	(	PUNCT
absel-557	149	29	2	2	NUM
absel-557	149	30	)	)	PUNCT
absel-557	149	31	.	.	PUNCT
absel-557	150	1	if	if	SCONJ
absel-557	150	2	nj,0	nj,0	PROPN
absel-557	150	3	represents	represent	VERB
absel-557	150	4	the	the	DET
absel-557	150	5	number	number	NOUN
absel-557	150	6	of	of	ADP
absel-557	150	7	segment	segment	NOUN
absel-557	150	8	j	j	PROPN
absel-557	150	9	customers	customer	NOUN
absel-557	150	10	in	in	ADP
absel-557	150	11	time	time	NOUN
absel-557	150	12	t=0	t=0	PROPN
absel-557	150	13	,	,	PUNCT
absel-557	150	14	lj,1	lj,1	NOUN
absel-557	150	15	nj,0	nj,0	PROPN
absel-557	150	16	would	would	AUX
absel-557	150	17	represent	represent	VERB
absel-557	150	18	the	the	DET
absel-557	150	19	number	number	NOUN
absel-557	150	20	of	of	ADP
absel-557	150	21	customers	customer	NOUN
absel-557	150	22	retained	retain	VERB
absel-557	150	23	in	in	ADP
absel-557	150	24	period	period	NOUN
absel-557	150	25	t=1	t=1	ADP
absel-557	150	26	.	.	PUNCT
absel-557	151	1	if	if	SCONJ
absel-557	151	2	qj,0	qj,0	PROPN
absel-557	151	3	represents	represent	VERB
absel-557	151	4	the	the	DET
absel-557	151	5	average	average	ADJ
absel-557	151	6	unit	unit	NOUN
absel-557	151	7	sales	sale	NOUN
absel-557	151	8	per	per	ADP
absel-557	151	9	customer	customer	NOUN
absel-557	151	10	,	,	PUNCT
absel-557	151	11	then	then	ADV
absel-557	151	12	lj,1	lj,1	VERB
absel-557	151	13	nj,0	nj,0	PROPN
absel-557	151	14	qj,0	qj,0	PROPN
absel-557	151	15	,	,	PUNCT
absel-557	151	16	or	or	CCONJ
absel-557	151	17	(	(	PUNCT
absel-557	151	18	if	if	SCONJ
absel-557	151	19	qj,0	qj,0	PROPN
absel-557	151	20	=	=	PUNCT
absel-557	151	21	nj,0	nj,0	PROPN
absel-557	151	22	qj,0	qj,0	PROPN
absel-557	151	23	)	)	PUNCT
absel-557	151	24	the	the	DET
absel-557	151	25	expression	expression	NOUN
absel-557	151	26	lj,1	lj,1	PROPN
absel-557	151	27	qj,0	qj,0	PROPN
absel-557	151	28	would	would	AUX
absel-557	151	29	represent	represent	VERB
absel-557	151	30	the	the	DET
absel-557	151	31	customer	customer	NOUN
absel-557	151	32	equity	equity	NOUN
absel-557	151	33	realized	realize	VERB
absel-557	151	34	in	in	ADP
absel-557	151	35	time	time	NOUN
absel-557	151	36	t=1	t=1	ADV
absel-557	151	37	,	,	PUNCT
absel-557	151	38	providing	provide	VERB
absel-557	151	39	sales	sale	NOUN
absel-557	151	40	rate	rate	NOUN
absel-557	151	41	per	per	ADP
absel-557	151	42	customer	customer	NOUN
absel-557	151	43	(	(	PUNCT
absel-557	151	44	qj,0	qj,0	PROPN
absel-557	151	45	)	)	PUNCT
absel-557	151	46	does	do	AUX
absel-557	151	47	not	not	PART
absel-557	151	48	change	change	VERB
absel-557	151	49	(	(	PUNCT
absel-557	151	50	i.e.	i.e.	X
absel-557	151	51	qj,0	qj,0	PROPN
absel-557	151	52	=	=	SYM
absel-557	151	53	qj,1	qj,1	PROPN
absel-557	151	54	)	)	PUNCT
absel-557	151	55	.	.	PUNCT
absel-557	152	1	incorporating	incorporate	VERB
absel-557	152	2	this	this	DET
absel-557	152	3	logic	logic	NOUN
absel-557	152	4	into	into	ADP
absel-557	152	5	equation	equation	NOUN
absel-557	152	6	(	(	PUNCT
absel-557	152	7	1	1	NUM
absel-557	152	8	)	)	PUNCT
absel-557	152	9	,	,	PUNCT
absel-557	152	10	customer	customer	NOUN
absel-557	152	11	equity	equity	NOUN
absel-557	152	12	may	may	AUX
absel-557	152	13	be	be	AUX
absel-557	152	14	represented	represent	VERB
absel-557	152	15	by	by	ADP
absel-557	152	16	:	:	PUNCT
absel-557	152	17	∑∑	∑∑	PROPN
absel-557	152	18	∏	∏	NUM
absel-557	152	19	=	=	PUNCT
absel-557	152	20	=	=	PUNCT
absel-557	153	1	−	−	PROPN
absel-557	154	1	=	=	SYM
absel-557	155	1	+	+	NUM
absel-557	155	2	−⋅⋅	−⋅⋅	NUM
absel-557	156	1	=	=	PRON
absel-557	157	1	i	i	PRON
absel-557	157	2	j	j	PROPN
absel-557	158	1	n	n	ADP
absel-557	158	2	t	t	PROPN
absel-557	158	3	t	t	X
absel-557	159	1	tt	tt	PROPN
absel-557	159	2	t	t	NOUN
absel-557	159	3	i	i	PRON
absel-557	159	4	jtj	jtj	VERB
absel-557	159	5	d	d	X
absel-557	159	6	crql	crql	PROPN
absel-557	159	7	ce	ce	PROPN
absel-557	159	8	1	1	NUM
absel-557	159	9	1	1	NUM
absel-557	159	10	5	5	NUM
absel-557	159	11	.	.	NOUN
absel-557	159	12	1	1	NUM
absel-557	159	13	0	0	NUM
absel-557	159	14	,	,	PUNCT
absel-557	159	15	,	,	PUNCT
absel-557	159	16	)	)	PUNCT
absel-557	159	17	1	1	NUM
absel-557	159	18	(	(	PUNCT
absel-557	159	19	)	)	PUNCT
absel-557	159	20	(	(	PUNCT
absel-557	159	21	(	(	PUNCT
absel-557	159	22	3	3	X
absel-557	159	23	)	)	PUNCT
absel-557	159	24	where	where	SCONJ
absel-557	159	25	ce	ce	PROPN
absel-557	159	26	=	=	PROPN
absel-557	159	27	customer	customer	PROPN
absel-557	159	28	equity	equity	NOUN
absel-557	159	29	t	t	PROPN
absel-557	159	30	=	=	PUNCT
absel-557	159	31	period	period	NOUN
absel-557	159	32	of	of	ADP
absel-557	159	33	cash	cash	NOUN
absel-557	159	34	flow	flow	NOUN
absel-557	159	35	from	from	ADP
absel-557	159	36	a	a	DET
absel-557	159	37	customer	customer	NOUN
absel-557	159	38	transaction	transaction	NOUN
absel-557	159	39	rt	rt	PROPN
absel-557	160	1	=	=	PUNCT
absel-557	160	2	revenue	revenue	NOUN
absel-557	160	3	from	from	ADP
absel-557	160	4	a	a	DET
absel-557	160	5	single	single	ADJ
absel-557	160	6	customer	customer	NOUN
absel-557	160	7	for	for	ADP
absel-557	160	8	period	period	NOUN
absel-557	160	9	t	t	PROPN
absel-557	160	10	ct	ct	NOUN
absel-557	160	11	=	=	NOUN
absel-557	160	12	cost	cost	NOUN
absel-557	160	13	of	of	ADP
absel-557	160	14	generating	generate	VERB
absel-557	160	15	revenue	revenue	NOUN
absel-557	160	16	rt	rt	PROPN
absel-557	160	17	in	in	ADP
absel-557	160	18	period	period	NOUN
absel-557	160	19	t	t	PROPN
absel-557	160	20	n	n	NOUN
absel-557	160	21	=	=	PRON
absel-557	161	1	the	the	DET
absel-557	161	2	total	total	ADJ
absel-557	161	3	number	number	NOUN
absel-557	161	4	of	of	ADP
absel-557	161	5	periods	period	NOUN
absel-557	161	6	for	for	ADP
absel-557	161	7	which	which	PRON
absel-557	161	8	revenue	revenue	NOUN
absel-557	161	9	is	be	AUX
absel-557	161	10	expected	expect	VERB
absel-557	161	11	from	from	ADP
absel-557	161	12	the	the	DET
absel-557	161	13	customer	customer	NOUN
absel-557	161	14	d	d	NOUN
absel-557	162	1	=	=	PUNCT
absel-557	163	1	the	the	DET
absel-557	163	2	discount	discount	NOUN
absel-557	163	3	rate	rate	NOUN
absel-557	163	4	for	for	ADP
absel-557	163	5	future	future	ADJ
absel-557	163	6	profits	profit	NOUN
absel-557	163	7	lj	lj	PROPN
absel-557	163	8	,	,	PUNCT
absel-557	163	9	t	t	PROPN
absel-557	163	10	=	=	PUNCT
absel-557	163	11	the	the	DET
absel-557	163	12	customer	customer	NOUN
absel-557	163	13	retention	retention	NOUN
absel-557	163	14	probability	probability	NOUN
absel-557	163	15	for	for	ADP
absel-557	163	16	segment	segment	NOUN
absel-557	163	17	j	j	PROPN
absel-557	163	18	at	at	ADP
absel-557	163	19	time	time	NOUN
absel-557	163	20	t	t	PROPN
absel-557	163	21	qj,0	qj,0	PROPN
absel-557	163	22	=	=	PRON
absel-557	163	23	the	the	DET
absel-557	163	24	quantify	quantify	ADV
absel-557	163	25	sold	sell	VERB
absel-557	163	26	in	in	ADP
absel-557	163	27	segment	segment	NOUN
absel-557	163	28	j	j	PROPN
absel-557	163	29	at	at	ADP
absel-557	163	30	time	time	NOUN
absel-557	163	31	t=0	t=0	SCONJ
absel-557	163	32	the	the	DET
absel-557	163	33	most	most	ADV
absel-557	163	34	direct	direct	ADJ
absel-557	163	35	way	way	NOUN
absel-557	163	36	for	for	ADP
absel-557	163	37	the	the	DET
absel-557	163	38	appropriateness	appropriateness	NOUN
absel-557	163	39	of	of	ADP
absel-557	163	40	equitybuilding	equitybuilde	VERB
absel-557	163	41	promotional	promotional	ADJ
absel-557	163	42	activities	activity	NOUN
absel-557	163	43	to	to	PART
absel-557	163	44	influence	influence	VERB
absel-557	163	45	customer	customer	NOUN
absel-557	163	46	equity	equity	NOUN
absel-557	163	47	is	be	AUX
absel-557	163	48	to	to	PART
absel-557	163	49	make	make	VERB
absel-557	163	50	pt	pt	NOUN
absel-557	163	51	a	a	DET
absel-557	163	52	function	function	NOUN
absel-557	163	53	of	of	ADP
absel-557	163	54	appropriate	appropriate	ADJ
absel-557	163	55	promotion	promotion	NOUN
absel-557	163	56	.	.	PUNCT
absel-557	164	1	of	of	ADP
absel-557	164	2	course	course	ADV
absel-557	164	3	,	,	PUNCT
absel-557	164	4	appropriate	appropriate	ADJ
absel-557	164	5	promotion	promotion	NOUN
absel-557	164	6	does	do	AUX
absel-557	164	7	not	not	PART
absel-557	164	8	work	work	VERB
absel-557	164	9	if	if	SCONJ
absel-557	164	10	there	there	PRON
absel-557	164	11	is	be	VERB
absel-557	164	12	nothing	nothing	PRON
absel-557	164	13	appropriate	appropriate	ADJ
absel-557	164	14	to	to	PART
absel-557	164	15	promote	promote	VERB
absel-557	164	16	.	.	PUNCT
absel-557	165	1	the	the	DET
absel-557	165	2	company	company	NOUN
absel-557	165	3	must	must	AUX
absel-557	165	4	offer	offer	VERB
absel-557	165	5	an	an	DET
absel-557	165	6	attractive	attractive	ADJ
absel-557	165	7	price	price	NOUN
absel-557	165	8	and	and	CCONJ
absel-557	165	9	product	product	NOUN
absel-557	165	10	.	.	PUNCT
absel-557	166	1	these	these	PRON
absel-557	166	2	are	be	AUX
absel-557	166	3	addressed	address	VERB
absel-557	166	4	by	by	ADP
absel-557	166	5	the	the	DET
absel-557	166	6	other	other	ADJ
absel-557	166	7	two	two	NUM
absel-557	166	8	variables	variable	NOUN
absel-557	166	9	in	in	ADP
absel-557	166	10	the	the	DET
absel-557	166	11	demand	demand	NOUN
absel-557	166	12	equation	equation	NOUN
absel-557	166	13	:	:	PUNCT
absel-557	166	14	pj	pj	PROPN
absel-557	166	15	and	and	CCONJ
absel-557	166	16	dj	dj	PROPN
absel-557	166	17	.	.	PUNCT
absel-557	167	1	we	we	PRON
absel-557	167	2	assume	assume	VERB
absel-557	167	3	that	that	SCONJ
absel-557	167	4	customer	customer	NOUN
absel-557	167	5	loyalty	loyalty	NOUN
absel-557	167	6	(	(	PUNCT
absel-557	167	7	expressed	express	VERB
absel-557	167	8	through	through	ADP
absel-557	167	9	lj	lj	PROPN
absel-557	167	10	,	,	PUNCT
absel-557	167	11	t	t	PROPN
absel-557	167	12	)	)	PUNCT
absel-557	167	13	is	be	AUX
absel-557	167	14	the	the	DET
absel-557	167	15	product	product	NOUN
absel-557	167	16	of	of	ADP
absel-557	167	17	a	a	DET
absel-557	167	18	type	type	NOUN
absel-557	167	19	of	of	ADP
absel-557	167	20	psychological	psychological	ADJ
absel-557	167	21	customer	customer	NOUN
absel-557	167	22	contract	contract	NOUN
absel-557	167	23	.	.	PUNCT
absel-557	168	1	customers	customer	NOUN
absel-557	168	2	will	will	AUX
absel-557	168	3	be	be	AUX
absel-557	168	4	loyal	loyal	ADJ
absel-557	168	5	(	(	PUNCT
absel-557	168	6	at	at	ADP
absel-557	168	7	least	least	ADJ
absel-557	168	8	those	those	PRON
absel-557	168	9	who	who	PRON
absel-557	168	10	are	be	AUX
absel-557	168	11	prone	prone	ADJ
absel-557	168	12	to	to	ADP
absel-557	168	13	loyalty	loyalty	NOUN
absel-557	168	14	)	)	PUNCT
absel-557	168	15	providing	provide	VERB
absel-557	168	16	they	they	PRON
absel-557	168	17	trust	trust	VERB
absel-557	168	18	the	the	DET
absel-557	168	19	marketer	marketer	NOUN
absel-557	168	20	to	to	PART
absel-557	168	21	consistently	consistently	ADV
absel-557	168	22	fulfill	fulfill	VERB
absel-557	168	23	the	the	DET
absel-557	168	24	terms	term	NOUN
absel-557	168	25	of	of	ADP
absel-557	168	26	their	their	PRON
absel-557	168	27	contract	contract	NOUN
absel-557	168	28	.	.	PUNCT
absel-557	169	1	in	in	ADP
absel-557	169	2	practice	practice	NOUN
absel-557	169	3	,	,	PUNCT
absel-557	169	4	this	this	PRON
absel-557	169	5	is	be	AUX
absel-557	169	6	usually	usually	ADV
absel-557	169	7	a	a	DET
absel-557	169	8	fair	fair	ADJ
absel-557	169	9	price	price	NOUN
absel-557	169	10	and	and	CCONJ
absel-557	169	11	a	a	DET
absel-557	169	12	product	product	NOUN
absel-557	169	13	/	/	SYM
absel-557	169	14	service	service	NOUN
absel-557	169	15	assortment	assortment	NOUN
absel-557	169	16	that	that	PRON
absel-557	169	17	is	be	AUX
absel-557	169	18	tailored	tailor	VERB
absel-557	169	19	toward	toward	ADP
absel-557	169	20	their	their	PRON
absel-557	169	21	needs	need	NOUN
absel-557	169	22	.	.	PUNCT
absel-557	170	1	the	the	DET
absel-557	170	2	purpose	purpose	NOUN
absel-557	170	3	of	of	ADP
absel-557	170	4	appropriate	appropriate	ADJ
absel-557	170	5	promotional	promotional	ADJ
absel-557	170	6	activities	activity	NOUN
absel-557	170	7	is	be	AUX
absel-557	170	8	to	to	PART
absel-557	170	9	capitalize	capitalize	VERB
absel-557	170	10	on	on	ADP
absel-557	170	11	the	the	DET
absel-557	170	12	fact	fact	NOUN
absel-557	170	13	that	that	SCONJ
absel-557	170	14	the	the	DET
absel-557	170	15	contract	contract	NOUN
absel-557	170	16	was	be	AUX
absel-557	170	17	fulfilled	fulfil	VERB
absel-557	170	18	.	.	PUNCT
absel-557	171	1	the	the	DET
absel-557	171	2	operational	operational	ADJ
absel-557	171	3	measure	measure	NOUN
absel-557	171	4	of	of	ADP
absel-557	171	5	promotional	promotional	ADJ
absel-557	171	6	appropriateness	appropriateness	NOUN
absel-557	171	7	is	be	AUX
absel-557	171	8	simply	simply	ADV
absel-557	171	9	the	the	DET
absel-557	171	10	amount	amount	NOUN
absel-557	171	11	of	of	ADP
absel-557	171	12	money	money	NOUN
absel-557	171	13	a	a	DET
absel-557	171	14	company	company	NOUN
absel-557	171	15	chooses	choose	VERB
absel-557	171	16	to	to	PART
absel-557	171	17	spend	spend	VERB
absel-557	171	18	on	on	ADP
absel-557	171	19	a	a	DET
absel-557	171	20	given	give	VERB
absel-557	171	21	type	type	NOUN
absel-557	171	22	of	of	ADP
absel-557	171	23	promotion	promotion	NOUN
absel-557	171	24	.	.	PUNCT
absel-557	172	1	thus	thus	ADV
absel-557	172	2	,	,	PUNCT
absel-557	172	3	mj	mj	PROPN
absel-557	172	4	would	would	AUX
absel-557	172	5	become	become	VERB
absel-557	172	6	mj	mj	PROPN
absel-557	172	7	,	,	PUNCT
absel-557	172	8	k	k	PROPN
absel-557	172	9	,	,	PUNCT
absel-557	172	10	where	where	SCONJ
absel-557	172	11	k	k	PROPN
absel-557	172	12	represents	represent	VERB
absel-557	172	13	expenditures	expenditure	NOUN
absel-557	172	14	aimed	aim	VERB
absel-557	172	15	at	at	ADP
absel-557	172	16	value	value	NOUN
absel-557	172	17	equity	equity	NOUN
absel-557	172	18	(	(	PUNCT
absel-557	172	19	k=1	k=1	NOUN
absel-557	172	20	)	)	PUNCT
absel-557	172	21	versus	versus	ADP
absel-557	172	22	brand	brand	NOUN
absel-557	172	23	equity	equity	PROPN
absel-557	172	24	(	(	PUNCT
absel-557	172	25	k=2	k=2	PROPN
absel-557	172	26	)	)	PUNCT
absel-557	172	27	versus	versus	ADP
absel-557	172	28	retention	retention	NOUN
absel-557	172	29	equity	equity	NOUN
absel-557	172	30	(	(	PUNCT
absel-557	172	31	k=3	k=3	PROPN
absel-557	172	32	)	)	PUNCT
absel-557	172	33	.	.	PUNCT
absel-557	173	1	ideally	ideally	ADV
absel-557	173	2	,	,	PUNCT
absel-557	173	3	each	each	PRON
absel-557	173	4	would	would	AUX
absel-557	173	5	be	be	AUX
absel-557	173	6	entered	enter	VERB
absel-557	173	7	directly	directly	ADV
absel-557	173	8	into	into	ADP
absel-557	173	9	the	the	DET
absel-557	173	10	demand	demand	NOUN
absel-557	173	11	function	function	NOUN
absel-557	173	12	,	,	PUNCT
absel-557	173	13	each	each	PRON
absel-557	173	14	carrying	carry	VERB
absel-557	173	15	with	with	ADP
absel-557	173	16	it	it	PRON
absel-557	173	17	a	a	DET
absel-557	173	18	different	different	ADJ
absel-557	173	19	set	set	NOUN
absel-557	173	20	of	of	ADP
absel-557	173	21	response	response	NOUN
absel-557	173	22	-	-	PUNCT
absel-557	173	23	curve	curve	NOUN
absel-557	173	24	parameters	parameter	NOUN
absel-557	173	25	,	,	PUNCT
absel-557	173	26	representing	represent	VERB
absel-557	173	27	the	the	DET
absel-557	173	28	relative	relative	ADJ
absel-557	173	29	appropriateness	appropriateness	NOUN
absel-557	173	30	of	of	ADP
absel-557	173	31	the	the	DET
absel-557	173	32	promotional	promotional	ADJ
absel-557	173	33	expenditures	expenditure	NOUN
absel-557	173	34	to	to	ADP
absel-557	173	35	the	the	DET
absel-557	173	36	type	type	NOUN
absel-557	173	37	of	of	ADP
absel-557	173	38	organization	organization	NOUN
absel-557	173	39	being	be	AUX
absel-557	173	40	modeled	model	VERB
absel-557	173	41	.	.	PUNCT
absel-557	174	1	however	however	ADV
absel-557	174	2	,	,	PUNCT
absel-557	174	3	we	we	PRON
absel-557	174	4	might	might	AUX
absel-557	174	5	use	use	VERB
absel-557	174	6	a	a	DET
absel-557	174	7	simpler	simple	ADJ
absel-557	174	8	approximation	approximation	NOUN
absel-557	174	9	that	that	PRON
absel-557	174	10	leaves	leave	VERB
absel-557	174	11	the	the	DET
absel-557	174	12	mj	mj	PROPN
absel-557	174	13	intact	intact	ADJ
absel-557	174	14	.	.	PUNCT
absel-557	175	1	we	we	PRON
absel-557	175	2	may	may	AUX
absel-557	175	3	begin	begin	VERB
absel-557	175	4	by	by	ADP
absel-557	175	5	positing	posit	VERB
absel-557	175	6	an	an	DET
absel-557	175	7	“	"	PUNCT
absel-557	175	8	ideal	ideal	ADJ
absel-557	175	9	”	"	PUNCT
absel-557	175	10	budget	budget	NOUN
absel-557	175	11	allocation	allocation	NOUN
absel-557	175	12	(	(	PUNCT
absel-557	175	13	v	v	NOUN
absel-557	175	14	)	)	PUNCT
absel-557	175	15	to	to	PART
absel-557	175	16	promotion	promotion	NOUN
absel-557	175	17	targeted	target	VERB
absel-557	175	18	to	to	ADP
absel-557	175	19	each	each	PRON
absel-557	175	20	of	of	ADP
absel-557	175	21	the	the	DET
absel-557	175	22	three	three	NUM
absel-557	175	23	types	type	NOUN
absel-557	175	24	of	of	ADP
absel-557	175	25	equity	equity	NOUN
absel-557	175	26	in	in	ADP
absel-557	175	27	each	each	DET
absel-557	175	28	segment	segment	NOUN
absel-557	175	29	.	.	PUNCT
absel-557	176	1	for	for	ADP
absel-557	176	2	instance	instance	NOUN
absel-557	176	3	,	,	PUNCT
absel-557	176	4	rental	rental	ADJ
absel-557	176	5	cars	car	NOUN
absel-557	176	6	typically	typically	ADV
absel-557	176	7	respond	respond	VERB
absel-557	176	8	best	well	ADV
absel-557	176	9	to	to	ADP
absel-557	176	10	efforts	effort	NOUN
absel-557	176	11	aimed	aim	VERB
absel-557	176	12	at	at	ADP
absel-557	176	13	creating	create	VERB
absel-557	176	14	value	value	NOUN
absel-557	176	15	and	and	CCONJ
absel-557	176	16	retention	retention	NOUN
absel-557	176	17	equity	equity	NOUN
absel-557	176	18	,	,	PUNCT
absel-557	176	19	but	but	CCONJ
absel-557	176	20	not	not	PART
absel-557	176	21	brand	brand	NOUN
absel-557	176	22	equity	equity	NOUN
absel-557	176	23	.	.	PUNCT
absel-557	177	1	the	the	DET
absel-557	177	2	ideal	ideal	ADJ
absel-557	177	3	allocation	allocation	NOUN
absel-557	177	4	(	(	PUNCT
absel-557	177	5	assigned	assign	VERB
absel-557	177	6	by	by	ADP
absel-557	177	7	the	the	DET
absel-557	177	8	game	game	NOUN
absel-557	177	9	designer	designer	NOUN
absel-557	177	10	)	)	PUNCT
absel-557	177	11	might	might	AUX
absel-557	177	12	be	be	AUX
absel-557	177	13	40	40	NUM
absel-557	177	14	%	%	NOUN
absel-557	177	15	(	(	PUNCT
absel-557	177	16	value	value	NOUN
absel-557	177	17	equity	equity	NOUN
absel-557	177	18	)	)	PUNCT
absel-557	177	19	,	,	PUNCT
absel-557	177	20	20	20	NUM
absel-557	177	21	%	%	NOUN
absel-557	177	22	(	(	PUNCT
absel-557	177	23	brand	brand	NOUN
absel-557	177	24	equity	equity	NOUN
absel-557	177	25	)	)	PUNCT
absel-557	177	26	,	,	PUNCT
absel-557	177	27	and	and	CCONJ
absel-557	177	28	40	40	NUM
absel-557	177	29	%	%	NOUN
absel-557	177	30	retention	retention	NOUN
absel-557	177	31	equity	equity	NOUN
absel-557	177	32	.	.	PUNCT
absel-557	178	1	while	while	SCONJ
absel-557	178	2	rust	rust	NOUN
absel-557	178	3	,	,	PUNCT
absel-557	178	4	zeithaml	zeithaml	NOUN
absel-557	178	5	,	,	PUNCT
absel-557	178	6	and	and	CCONJ
absel-557	178	7	lemon	lemon	NOUN
absel-557	178	8	(	(	PUNCT
absel-557	178	9	2002	2002	NUM
absel-557	178	10	)	)	PUNCT
absel-557	178	11	only	only	ADV
absel-557	178	12	suggest	suggest	VERB
absel-557	178	13	that	that	SCONJ
absel-557	178	14	the	the	DET
absel-557	178	15	relative	relative	ADJ
absel-557	178	16	effectiveness	effectiveness	NOUN
absel-557	178	17	of	of	ADP
absel-557	178	18	each	each	DET
absel-557	178	19	type	type	NOUN
absel-557	178	20	of	of	ADP
absel-557	178	21	equity	equity	NOUN
absel-557	178	22	-	-	PUNCT
absel-557	178	23	driven	drive	VERB
absel-557	178	24	promotion	promotion	NOUN
absel-557	178	25	would	would	AUX
absel-557	178	26	vary	vary	VERB
absel-557	178	27	by	by	ADP
absel-557	178	28	product	product	NOUN
absel-557	178	29	category	category	NOUN
absel-557	178	30	,	,	PUNCT
absel-557	178	31	we	we	PRON
absel-557	178	32	can	can	AUX
absel-557	178	33	assume	assume	VERB
absel-557	178	34	that	that	SCONJ
absel-557	178	35	it	it	PRON
absel-557	178	36	would	would	AUX
absel-557	178	37	vary	vary	VERB
absel-557	178	38	by	by	ADP
absel-557	178	39	segment	segment	NOUN
absel-557	178	40	as	as	ADV
absel-557	178	41	well	well	ADV
absel-557	178	42	(	(	PUNCT
absel-557	178	43	hence	hence	ADV
absel-557	178	44	,	,	PUNCT
absel-557	178	45	the	the	DET
absel-557	178	46	addition	addition	NOUN
absel-557	178	47	of	of	ADP
absel-557	178	48	subscript	subscript	PROPN
absel-557	178	49	j	j	PROPN
absel-557	178	50	)	)	PUNCT
absel-557	178	51	.	.	PUNCT
absel-557	179	1	we	we	PRON
absel-557	179	2	can	can	AUX
absel-557	179	3	estimate	estimate	VERB
absel-557	179	4	an	an	DET
absel-557	179	5	effective	effective	ADJ
absel-557	179	6	promotional	promotional	ADJ
absel-557	179	7	budget	budget	NOUN
absel-557	179	8	(	(	PUNCT
absel-557	179	9	a	a	DET
absel-557	179	10	modified	modify	VERB
absel-557	179	11	value	value	NOUN
absel-557	179	12	for	for	ADP
absel-557	179	13	m	m	PROPN
absel-557	179	14	kj	kj	PROPN
absel-557	179	15	,	,	PUNCT
absel-557	179	16	j	j	PROPN
absel-557	179	17	)	)	PUNCT
absel-557	179	18	consisting	consist	VERB
absel-557	179	19	of	of	ADP
absel-557	179	20	an	an	DET
absel-557	179	21	adjustment	adjustment	NOUN
absel-557	179	22	to	to	ADP
absel-557	179	23	the	the	DET
absel-557	179	24	actual	actual	ADJ
absel-557	179	25	dollars	dollar	NOUN
absel-557	179	26	spent	spend	VERB
absel-557	179	27	by	by	ADP
absel-557	179	28	a	a	DET
absel-557	179	29	player	player	NOUN
absel-557	179	30	in	in	ADP
absel-557	179	31	each	each	DET
absel-557	179	32	segment	segment	NOUN
absel-557	179	33	(	(	PUNCT
absel-557	179	34	bj	bj	NOUN
absel-557	179	35	)	)	PUNCT
absel-557	179	36	,	,	PUNCT
absel-557	179	37	based	base	VERB
absel-557	179	38	on	on	ADP
absel-557	179	39	the	the	DET
absel-557	179	40	degree	degree	NOUN
absel-557	179	41	to	to	PART
absel-557	179	42	which	which	PRON
absel-557	179	43	it	it	PRON
absel-557	179	44	differs	differ	VERB
absel-557	179	45	from	from	ADP
absel-557	179	46	the	the	DET
absel-557	179	47	ideal	ideal	ADJ
absel-557	179	48	allocation	allocation	NOUN
absel-557	179	49	.	.	PUNCT
absel-557	180	1	the	the	DET
absel-557	180	2	formulas	formula	NOUN
absel-557	180	3	would	would	AUX
absel-557	180	4	be	be	AUX
absel-557	180	5	:	:	PUNCT
absel-557	180	6	∑=	∑=	NOUN
absel-557	180	7	3	3	NUM
absel-557	180	8	,	,	PUNCT
absel-557	180	9	k	k	PROPN
absel-557	180	10	kjj	kjj	ADJ
absel-557	180	11	mm	mm	PROPN
absel-557	180	12	(	(	PUNCT
absel-557	180	13	4	4	NUM
absel-557	180	14	)	)	PUNCT
absel-557	180	15	)	)	PUNCT
absel-557	180	16	}	}	PUNCT
absel-557	180	17	~;min{~(~}~;min	~;min{~(~}~;min	NOUN
absel-557	180	18	{	{	PUNCT
absel-557	180	19	,	,	PUNCT
absel-557	180	20	,	,	PUNCT
absel-557	180	21	,	,	PUNCT
absel-557	180	22	,	,	PUNCT
absel-557	180	23	,	,	PUNCT
absel-557	180	24	,	,	PUNCT
absel-557	180	25	,	,	PUNCT
absel-557	180	26	,	,	PUNCT
absel-557	180	27	jkjkjkj	jkjkjkj	PROPN
absel-557	180	28	kj	kj	PROPN
absel-557	180	29	kj	kj	PROPN
absel-557	180	30	jkjkjkj	jkjkjkj	PROPN
absel-557	180	31	bvvv	bvvv	PROPN
absel-557	180	32	v	v	NOUN
absel-557	180	33	bvvm	bvvm	NOUN
absel-557	180	34	⋅−+⋅=	⋅−+⋅=	CCONJ
absel-557	180	35	ν	ν	X
absel-557	180	36	(	(	PUNCT
absel-557	180	37	5	5	NUM
absel-557	180	38	)	)	PUNCT
absel-557	181	1	where	where	SCONJ
absel-557	181	2	mj	mj	NOUN
absel-557	181	3	=	=	PUNCT
absel-557	181	4	the	the	DET
absel-557	181	5	effective	effective	ADJ
absel-557	181	6	marketing	marketing	NOUN
absel-557	181	7	(	(	PUNCT
absel-557	181	8	promotional	promotional	ADJ
absel-557	181	9	)	)	PUNCT
absel-557	181	10	budget	budget	NOUN
absel-557	181	11	for	for	ADP
absel-557	181	12	segment	segment	PROPN
absel-557	181	13	j	j	PROPN
absel-557	181	14	mj	mj	PROPN
absel-557	181	15	,	,	PUNCT
absel-557	181	16	k	k	PROPN
absel-557	182	1	=	=	PUNCT
absel-557	182	2	the	the	DET
absel-557	182	3	effective	effective	ADJ
absel-557	182	4	budget	budget	NOUN
absel-557	182	5	for	for	ADP
absel-557	182	6	promotional	promotional	ADJ
absel-557	182	7	type	type	NOUN
absel-557	182	8	k	k	PROPN
absel-557	182	9	in	in	ADP
absel-557	182	10	segment	segment	NOUN
absel-557	182	11	j	j	PROPN
absel-557	183	1	k	k	PROPN
absel-557	183	2	=	=	PUNCT
absel-557	183	3	an	an	DET
absel-557	183	4	index	index	NOUN
absel-557	183	5	representing	represent	VERB
absel-557	183	6	the	the	DET
absel-557	183	7	type	type	NOUN
absel-557	183	8	of	of	ADP
absel-557	183	9	promotion	promotion	NOUN
absel-557	183	10	,	,	PUNCT
absel-557	183	11	where	where	SCONJ
absel-557	183	12	k=1	k=1	PROPN
absel-557	183	13	is	be	AUX
absel-557	183	14	value	value	NOUN
absel-557	183	15	equity	equity	NOUN
absel-557	183	16	,	,	PUNCT
absel-557	183	17	k=2	k=2	PROPN
absel-557	183	18	is	be	AUX
absel-557	183	19	brand	brand	NOUN
absel-557	183	20	equity	equity	NOUN
absel-557	183	21	,	,	PUNCT
absel-557	183	22	and	and	CCONJ
absel-557	183	23	k=3	k=3	PROPN
absel-557	183	24	is	be	AUX
absel-557	183	25	retention	retention	NOUN
absel-557	183	26	equity	equity	NOUN
absel-557	183	27	bj	bj	NOUN
absel-557	184	1	=	=	PUNCT
absel-557	184	2	the	the	DET
absel-557	184	3	actual	actual	ADJ
absel-557	184	4	promotional	promotional	ADJ
absel-557	184	5	dollars	dollar	NOUN
absel-557	184	6	budgeted	budget	VERB
absel-557	184	7	by	by	ADP
absel-557	184	8	a	a	DET
absel-557	184	9	player	player	NOUN
absel-557	184	10	for	for	ADP
absel-557	184	11	each	each	DET
absel-557	184	12	segment	segment	NOUN
absel-557	184	13	59	59	NUM
absel-557	184	14	developments	development	NOUN
absel-557	184	15	in	in	ADP
absel-557	184	16	business	business	NOUN
absel-557	184	17	simulation	simulation	NOUN
absel-557	184	18	and	and	CCONJ
absel-557	184	19	experiential	experiential	ADJ
absel-557	184	20	learning	learning	NOUN
absel-557	184	21	,	,	PUNCT
absel-557	184	22	volume	volume	NOUN
absel-557	184	23	32	32	NUM
absel-557	184	24	,	,	PUNCT
absel-557	184	25	2005	2005	NUM
absel-557	184	26	kjv	kjv	NOUN
absel-557	184	27	,	,	PUNCT
absel-557	185	1	=	=	PUNCT
absel-557	185	2	the	the	DET
absel-557	185	3	“	"	PUNCT
absel-557	185	4	ideal	ideal	ADJ
absel-557	185	5	”	"	PUNCT
absel-557	185	6	percentage	percentage	NOUN
absel-557	185	7	that	that	PRON
absel-557	185	8	should	should	AUX
absel-557	185	9	be	be	AUX
absel-557	185	10	spent	spend	VERB
absel-557	185	11	on	on	ADP
absel-557	185	12	promotional	promotional	ADJ
absel-557	185	13	type	type	NOUN
absel-557	185	14	k	k	PROPN
absel-557	185	15	in	in	ADP
absel-557	185	16	segment	segment	PROPN
absel-557	185	17	j	j	PROPN
absel-557	185	18	,	,	PUNCT
absel-557	185	19	as	as	SCONJ
absel-557	185	20	specified	specify	VERB
absel-557	185	21	by	by	ADP
absel-557	185	22	the	the	DET
absel-557	185	23	parameters	parameter	NOUN
absel-557	185	24	of	of	ADP
absel-557	185	25	the	the	DET
absel-557	185	26	game	game	NOUN
absel-557	185	27	kjv	kjv	NOUN
absel-557	185	28	,	,	PUNCT
absel-557	185	29	~	~	PUNCT
absel-557	185	30	=	=	PUNCT
absel-557	186	1	the	the	DET
absel-557	186	2	actual	actual	ADJ
absel-557	186	3	percentage	percentage	NOUN
absel-557	186	4	of	of	ADP
absel-557	186	5	the	the	DET
absel-557	186	6	player	player	NOUN
absel-557	186	7	’s	’s	PART
absel-557	186	8	budget	budget	NOUN
absel-557	186	9	(	(	PUNCT
absel-557	186	10	bj	bj	NOUN
absel-557	186	11	)	)	PUNCT
absel-557	186	12	assigned	assign	VERB
absel-557	186	13	to	to	ADP
absel-557	186	14	promotional	promotional	ADJ
absel-557	186	15	type	type	NOUN
absel-557	186	16	k	k	PROPN
absel-557	186	17	in	in	ADP
absel-557	186	18	segment	segment	PROPN
absel-557	186	19	j	j	PROPN
absel-557	187	1	the	the	DET
absel-557	187	2	logic	logic	NOUN
absel-557	187	3	of	of	ADP
absel-557	187	4	equation	equation	NOUN
absel-557	187	5	(	(	PUNCT
absel-557	187	6	5	5	NUM
absel-557	187	7	)	)	PUNCT
absel-557	187	8	suggests	suggest	VERB
absel-557	187	9	that	that	SCONJ
absel-557	187	10	any	any	DET
absel-557	187	11	budget	budget	NOUN
absel-557	187	12	expenditures	expenditure	NOUN
absel-557	187	13	will	will	AUX
absel-557	187	14	have	have	VERB
absel-557	187	15	full	full	ADJ
absel-557	187	16	value	value	NOUN
absel-557	187	17	,	,	PUNCT
absel-557	187	18	as	as	ADV
absel-557	187	19	long	long	ADV
absel-557	187	20	as	as	SCONJ
absel-557	187	21	they	they	PRON
absel-557	187	22	are	be	AUX
absel-557	187	23	equal	equal	ADJ
absel-557	187	24	to	to	ADP
absel-557	187	25	or	or	CCONJ
absel-557	187	26	less	less	ADJ
absel-557	187	27	than	than	ADP
absel-557	187	28	the	the	DET
absel-557	187	29	“	"	PUNCT
absel-557	187	30	ideal	ideal	ADJ
absel-557	187	31	”	"	PUNCT
absel-557	187	32	allocation	allocation	NOUN
absel-557	187	33	(	(	PUNCT
absel-557	187	34	i.e.	i.e.	X
absel-557	187	35	the	the	DET
absel-557	187	36	minimum	minimum	NOUN
absel-557	187	37	of	of	ADP
absel-557	187	38	either	either	CCONJ
absel-557	187	39	the	the	DET
absel-557	187	40	ideal	ideal	ADJ
absel-557	187	41	allocation	allocation	NOUN
absel-557	187	42	,	,	PUNCT
absel-557	187	43	v	v	NOUN
absel-557	187	44	,	,	PUNCT
absel-557	187	45	or	or	CCONJ
absel-557	187	46	what	what	PRON
absel-557	187	47	the	the	DET
absel-557	187	48	player	player	NOUN
absel-557	187	49	actually	actually	ADV
absel-557	187	50	spends	spend	VERB
absel-557	187	51	,	,	PUNCT
absel-557	187	52	kj	kj	PROPN
absel-557	187	53	,	,	PUNCT
absel-557	187	54	kjv	kjv	NOUN
absel-557	187	55	,	,	PUNCT
absel-557	187	56	~	~	PUNCT
absel-557	187	57	)	)	PUNCT
absel-557	187	58	,	,	PUNCT
absel-557	187	59	multiplied	multiply	VERB
absel-557	187	60	by	by	ADP
absel-557	187	61	the	the	DET
absel-557	187	62	actual	actual	ADJ
absel-557	187	63	budget	budget	NOUN
absel-557	187	64	(	(	PUNCT
absel-557	187	65	bj	bj	NOUN
absel-557	187	66	)	)	PUNCT
absel-557	187	67	.	.	PUNCT
absel-557	188	1	if	if	SCONJ
absel-557	188	2	v	v	X
absel-557	188	3	kj	kj	PROPN
absel-557	188	4	,	,	PUNCT
absel-557	188	5	~	~	PUNCT
absel-557	188	6	is	be	AUX
absel-557	188	7	greater	great	ADJ
absel-557	188	8	than	than	ADP
absel-557	188	9	v	v	NOUN
absel-557	188	10	,	,	PUNCT
absel-557	188	11	the	the	DET
absel-557	188	12	value	value	NOUN
absel-557	188	13	of	of	ADP
absel-557	188	14	the	the	DET
absel-557	188	15	excess	excess	ADJ
absel-557	188	16	spending	spending	NOUN
absel-557	188	17	will	will	AUX
absel-557	188	18	be	be	AUX
absel-557	188	19	dramatically	dramatically	ADV
absel-557	188	20	discounted	discount	VERB
absel-557	188	21	,	,	PUNCT
absel-557	188	22	as	as	SCONJ
absel-557	188	23	suggested	suggest	VERB
absel-557	188	24	by	by	ADP
absel-557	188	25	the	the	DET
absel-557	188	26	second	second	ADJ
absel-557	188	27	term	term	NOUN
absel-557	188	28	of	of	ADP
absel-557	188	29	the	the	DET
absel-557	188	30	equation	equation	NOUN
absel-557	188	31	.	.	PUNCT
absel-557	189	1	indeed	indeed	ADV
absel-557	189	2	,	,	PUNCT
absel-557	189	3	the	the	PRON
absel-557	189	4	greater	great	ADJ
absel-557	189	5	the	the	DET
absel-557	189	6	overspending	overspending	NOUN
absel-557	189	7	(	(	PUNCT
absel-557	189	8	the	the	PRON
absel-557	189	9	greater	great	ADJ
absel-557	189	10	the	the	DET
absel-557	189	11	discrepancy	discrepancy	NOUN
absel-557	189	12	between	between	ADP
absel-557	189	13	the	the	DET
absel-557	189	14	ideal	ideal	NOUN
absel-557	189	15	and	and	CCONJ
absel-557	189	16	the	the	DET
absel-557	189	17	actual	actual	ADJ
absel-557	189	18	,	,	PUNCT
absel-557	189	19	expressed	express	VERB
absel-557	189	20	by	by	ADP
absel-557	189	21	v	v	NOUN
absel-557	189	22	as	as	ADP
absel-557	189	23	a	a	DET
absel-557	189	24	proportion	proportion	NOUN
absel-557	189	25	of	of	ADP
absel-557	189	26	)	)	PUNCT
absel-557	189	27	,	,	PUNCT
absel-557	189	28	the	the	PRON
absel-557	189	29	greater	great	ADJ
absel-557	189	30	the	the	DET
absel-557	189	31	discounting	discounting	NOUN
absel-557	189	32	of	of	ADP
absel-557	189	33	promotional	promotional	ADJ
absel-557	189	34	value	value	NOUN
absel-557	189	35	,	,	PUNCT
absel-557	189	36	thus	thus	ADV
absel-557	189	37	yielding	yield	VERB
absel-557	189	38	rapidly	rapidly	ADV
absel-557	189	39	diminishing	diminish	VERB
absel-557	189	40	returns	return	NOUN
absel-557	189	41	.	.	PUNCT
absel-557	190	1	kj	kj	PROPN
absel-557	190	2	,	,	PUNCT
absel-557	190	3	kj	kj	PROPN
absel-557	190	4	,	,	PUNCT
absel-557	190	5	kjv	kjv	NOUN
absel-557	190	6	,	,	PUNCT
absel-557	190	7	~	~	PUNCT
absel-557	190	8	while	while	SCONJ
absel-557	190	9	equations	equation	NOUN
absel-557	190	10	(	(	PUNCT
absel-557	190	11	4	4	NUM
absel-557	190	12	)	)	PUNCT
absel-557	190	13	and	and	CCONJ
absel-557	190	14	(	(	PUNCT
absel-557	190	15	5	5	X
absel-557	190	16	)	)	PUNCT
absel-557	190	17	enable	enable	VERB
absel-557	190	18	us	we	PRON
absel-557	190	19	to	to	PART
absel-557	190	20	calculate	calculate	VERB
absel-557	190	21	an	an	DET
absel-557	190	22	effective	effective	ADJ
absel-557	190	23	level	level	NOUN
absel-557	190	24	of	of	ADP
absel-557	190	25	marketing	marketing	NOUN
absel-557	190	26	,	,	PUNCT
absel-557	190	27	or	or	CCONJ
absel-557	190	28	promotional	promotional	ADJ
absel-557	190	29	effort	effort	NOUN
absel-557	190	30	,	,	PUNCT
absel-557	190	31	(	(	PUNCT
absel-557	190	32	mj	mj	NOUN
absel-557	190	33	)	)	PUNCT
absel-557	190	34	for	for	ADP
absel-557	190	35	a	a	DET
absel-557	190	36	standard	standard	ADJ
absel-557	190	37	demand	demand	NOUN
absel-557	190	38	equation	equation	NOUN
absel-557	190	39	,	,	PUNCT
absel-557	190	40	they	they	PRON
absel-557	190	41	do	do	AUX
absel-557	190	42	not	not	PART
absel-557	190	43	give	give	VERB
absel-557	190	44	us	we	PRON
absel-557	190	45	the	the	DET
absel-557	190	46	desired	desire	VERB
absel-557	190	47	customer	customer	NOUN
absel-557	190	48	retention	retention	NOUN
absel-557	190	49	rate	rate	NOUN
absel-557	190	50	(	(	PUNCT
absel-557	190	51	lj	lj	PROPN
absel-557	190	52	,	,	PUNCT
absel-557	190	53	t	t	PROPN
absel-557	190	54	)	)	PUNCT
absel-557	190	55	we	we	PRON
absel-557	190	56	need	need	VERB
absel-557	190	57	to	to	PART
absel-557	190	58	calculate	calculate	VERB
absel-557	190	59	customer	customer	NOUN
absel-557	190	60	equity	equity	NOUN
absel-557	190	61	using	use	VERB
absel-557	190	62	equation	equation	NOUN
absel-557	190	63	(	(	PUNCT
absel-557	190	64	3	3	NUM
absel-557	190	65	)	)	PUNCT
absel-557	190	66	.	.	PUNCT
absel-557	191	1	equations	equation	NOUN
absel-557	191	2	(	(	PUNCT
absel-557	191	3	6	6	NUM
absel-557	191	4	)	)	PUNCT
absel-557	191	5	through	through	ADP
absel-557	191	6	(	(	PUNCT
absel-557	191	7	9	9	X
absel-557	191	8	)	)	PUNCT
absel-557	191	9	enable	enable	VERB
absel-557	191	10	us	we	PRON
absel-557	191	11	to	to	PART
absel-557	191	12	determine	determine	VERB
absel-557	191	13	this	this	DET
absel-557	191	14	rate	rate	NOUN
absel-557	191	15	:	:	PUNCT
absel-557	191	16	1,minmaxmin	1,minmaxmin	NUM
absel-557	191	17	,	,	PUNCT
absel-557	191	18	)	)	PUNCT
absel-557	191	19	1	1	NUM
absel-557	191	20	(	(	PUNCT
absel-557	191	21	)	)	PUNCT
absel-557	191	22	~~~	~~~	X
absel-557	191	23	(	(	PUNCT
absel-557	191	24	)	)	PUNCT
absel-557	191	25	~~~	~~~	X
absel-557	191	26	(	(	PUNCT
absel-557	191	27	)	)	PUNCT
absel-557	191	28	(	(	PUNCT
absel-557	191	29	−⋅−+	−⋅−+	PRON
absel-557	191	30			PROPN
absel-557	191	31			PROPN
absel-557	191	32			PROPN
absel-557	191	33			PROPN
absel-557	191	34			ADJ
absel-557	191	35			ADJ
absel-557	191	36			NUM
absel-557	191	37			NOUN
absel-557	191	38			NOUN
absel-557	191	39			NOUN
absel-557	191	40			PUNCT
absel-557	192	1			PROPN
absel-557	192	2			PROPN
absel-557	192	3			NOUN
absel-557	192	4			NOUN
absel-557	192	5			VERB
absel-557	192	6	⋅⋅+	⋅⋅+	NOUN
absel-557	192	7	⋅⋅	⋅⋅	PROPN
absel-557	192	8	⋅−+⋅=	⋅−+⋅=	PROPN
absel-557	192	9	tjb	tjb	PROPN
absel-557	192	10	jjj	jjj	PROPN
absel-557	192	11	b	b	PROPN
absel-557	192	12	jjj	jjj	PROPN
absel-557	192	13	tj	tj	PROPN
absel-557	192	14	la	la	PROPN
absel-557	192	15	mdpc	mdpc	PROPN
absel-557	192	16	mdp	mdp	PROPN
absel-557	192	17	lllal	lllal	PROPN
absel-557	192	18	(	(	PUNCT
absel-557	192	19	6	6	NUM
absel-557	192	20	)	)	PUNCT
absel-557	192	21			NOUN
absel-557	192	22			NOUN
absel-557	192	23			PUNCT
absel-557	193	1			PROPN
absel-557	193	2			PROPN
absel-557	193	3			NOUN
absel-557	193	4			NOUN
absel-557	193	5			NOUN
absel-557	193	6	=	=	SYM
absel-557	193	7	j	j	PROPN
absel-557	193	8	j	j	PROPN
absel-557	193	9	j	j	PROPN
absel-557	193	10	p	p	X
absel-557	193	11	p	p	X
absel-557	193	12	p~	p~	PROPN
absel-557	193	13	(	(	PUNCT
absel-557	193	14	7	7	X
absel-557	193	15	)	)	PUNCT
absel-557	193	16			NOUN
absel-557	193	17			NOUN
absel-557	193	18			PUNCT
absel-557	194	1			PROPN
absel-557	194	2			PROPN
absel-557	194	3			NOUN
absel-557	194	4			NOUN
absel-557	194	5			NOUN
absel-557	194	6	=	=	SYM
absel-557	194	7	j	j	PROPN
absel-557	195	1	j	j	PROPN
absel-557	195	2	j	j	PROPN
absel-557	196	1	d	d	PROPN
absel-557	196	2	d	d	PROPN
absel-557	197	1	d~	d~	PROPN
absel-557	197	2	(	(	PUNCT
absel-557	197	3	8)	8)	NUM
absel-557	197	4			NOUN
absel-557	197	5			NOUN
absel-557	197	6			PUNCT
absel-557	198	1			PROPN
absel-557	198	2			PROPN
absel-557	198	3			NOUN
absel-557	198	4			NOUN
absel-557	198	5			NOUN
absel-557	198	6	=	=	SYM
absel-557	198	7	j	j	PROPN
absel-557	198	8	j	j	PROPN
absel-557	198	9	j	j	PROPN
absel-557	198	10	m	m	VERB
absel-557	198	11	m	m	VERB
absel-557	198	12	m~	m~	NOUN
absel-557	198	13	(	(	PUNCT
absel-557	198	14	9	9	NUM
absel-557	198	15	)	)	PUNCT
absel-557	198	16	where	where	SCONJ
absel-557	198	17	lj	lj	PROPN
absel-557	198	18	,	,	PUNCT
absel-557	198	19	t	t	PROPN
absel-557	198	20	=	=	PUNCT
absel-557	198	21	the	the	DET
absel-557	198	22	customer	customer	NOUN
absel-557	198	23	retention	retention	NOUN
absel-557	198	24	probability	probability	NOUN
absel-557	198	25	for	for	ADP
absel-557	198	26	segment	segment	NOUN
absel-557	198	27	j	j	PROPN
absel-557	198	28	at	at	ADP
absel-557	198	29	time	time	NOUN
absel-557	198	30	t	t	NOUN
absel-557	198	31	lmin	lmin	NOUN
absel-557	198	32	=	=	PUNCT
absel-557	198	33	the	the	DET
absel-557	198	34	minimum	minimum	ADJ
absel-557	198	35	loyalty	loyalty	NOUN
absel-557	198	36	the	the	DET
absel-557	198	37	company	company	NOUN
absel-557	198	38	can	can	AUX
absel-557	198	39	be	be	AUX
absel-557	198	40	expected	expect	VERB
absel-557	198	41	to	to	PART
absel-557	198	42	achieve	achieve	VERB
absel-557	198	43	lm	lm	INTJ
absel-557	198	44	jp	jp	NOUN
absel-557	198	45	ax	ax	NOUN
absel-557	198	46	=	=	PUNCT
absel-557	198	47	the	the	DET
absel-557	198	48	maximum	maximum	ADJ
absel-557	198	49	loyalty	loyalty	NOUN
absel-557	198	50	the	the	DET
absel-557	198	51	company	company	NOUN
absel-557	198	52	can	can	AUX
absel-557	198	53	be	be	AUX
absel-557	198	54	expected	expect	VERB
absel-557	198	55	to	to	PART
absel-557	198	56	achieve	achieve	VERB
absel-557	198	57	~	~	PUNCT
absel-557	198	58	=	=	SYM
absel-557	198	59	an	an	DET
absel-557	198	60	index	index	NOUN
absel-557	198	61	of	of	ADP
absel-557	198	62	relative	relative	ADJ
absel-557	198	63	price	price	NOUN
absel-557	198	64	advantage	advantage	NOUN
absel-557	198	65	in	in	ADP
absel-557	198	66	segment	segment	NOUN
absel-557	198	67	j	j	PROPN
absel-557	198	68	jp	jp	PROPN
absel-557	198	69	=	=	PUNCT
absel-557	198	70	a	a	DET
absel-557	198	71	reference	reference	NOUN
absel-557	198	72	price	price	NOUN
absel-557	198	73	,	,	PUNCT
absel-557	198	74	against	against	ADP
absel-557	198	75	which	which	PRON
absel-557	198	76	the	the	DET
absel-557	198	77	relative	relative	ADJ
absel-557	198	78	performance	performance	NOUN
absel-557	198	79	of	of	ADP
absel-557	198	80	the	the	DET
absel-557	198	81	company	company	NOUN
absel-557	198	82	would	would	AUX
absel-557	198	83	be	be	AUX
absel-557	198	84	compared	compare	VERB
absel-557	198	85	in	in	ADP
absel-557	198	86	segment	segment	NOUN
absel-557	198	87	j	j	PROPN
absel-557	198	88	(	(	PUNCT
absel-557	198	89	generally	generally	ADV
absel-557	198	90	that	that	PRON
absel-557	198	91	of	of	ADP
absel-557	198	92	the	the	DET
absel-557	198	93	next	next	ADJ
absel-557	198	94	closest	close	ADJ
absel-557	198	95	competitor	competitor	NOUN
absel-557	198	96	)	)	PUNCT
absel-557	198	97	jp	jp	NOUN
absel-557	199	1	=	=	NOUN
absel-557	199	2	the	the	DET
absel-557	199	3	company	company	NOUN
absel-557	199	4	’s	’s	PART
absel-557	199	5	effective	effective	ADJ
absel-557	199	6	price	price	NOUN
absel-557	199	7	in	in	ADP
absel-557	199	8	segment	segment	NOUN
absel-557	199	9	j	j	PROPN
absel-557	200	1	jd~	jd~	PROPN
absel-557	200	2	=	=	PROPN
absel-557	200	3	an	an	DET
absel-557	200	4	index	index	NOUN
absel-557	200	5	of	of	ADP
absel-557	200	6	relative	relative	ADJ
absel-557	200	7	product	product	NOUN
absel-557	200	8	-	-	PUNCT
absel-557	200	9	market	market	NOUN
absel-557	200	10	fit	fit	NOUN
absel-557	200	11	in	in	ADP
absel-557	200	12	segment	segment	NOUN
absel-557	200	13	j	j	PROPN
absel-557	200	14	jd	jd	PROPN
absel-557	200	15	=	=	PUNCT
absel-557	200	16	a	a	DET
absel-557	200	17	reference	reference	NOUN
absel-557	200	18	product	product	NOUN
absel-557	200	19	-	-	PUNCT
absel-557	200	20	market	market	NOUN
absel-557	200	21	fit	fit	NOUN
absel-557	200	22	,	,	PUNCT
absel-557	200	23	against	against	ADP
absel-557	200	24	which	which	PRON
absel-557	200	25	the	the	DET
absel-557	200	26	relative	relative	ADJ
absel-557	200	27	performance	performance	NOUN
absel-557	200	28	of	of	ADP
absel-557	200	29	the	the	DET
absel-557	200	30	company	company	NOUN
absel-557	200	31	would	would	AUX
absel-557	200	32	be	be	AUX
absel-557	200	33	compared	compare	VERB
absel-557	200	34	in	in	ADP
absel-557	200	35	segment	segment	NOUN
absel-557	200	36	j	j	PROPN
absel-557	200	37	(	(	PUNCT
absel-557	200	38	generally	generally	ADV
absel-557	200	39	that	that	PRON
absel-557	200	40	of	of	ADP
absel-557	200	41	the	the	DET
absel-557	200	42	next	next	ADJ
absel-557	200	43	closest	close	ADJ
absel-557	200	44	competitor	competitor	NOUN
absel-557	200	45	)	)	PUNCT
absel-557	200	46	jd	jd	PROPN
absel-557	201	1	=	=	PUNCT
absel-557	202	1	the	the	DET
absel-557	202	2	company	company	NOUN
absel-557	202	3	’s	’s	PART
absel-557	202	4	product	product	NOUN
absel-557	202	5	-	-	PUNCT
absel-557	202	6	market	market	NOUN
absel-557	202	7	fit	fit	NOUN
absel-557	202	8	in	in	ADP
absel-557	202	9	segment	segment	NOUN
absel-557	202	10	j	j	PROPN
absel-557	202	11	(	(	PUNCT
absel-557	202	12	average	average	ADJ
absel-557	202	13	difference	difference	NOUN
absel-557	202	14	,	,	PUNCT
absel-557	202	15	or	or	CCONJ
absel-557	202	16	gap	gap	NOUN
absel-557	202	17	,	,	PUNCT
absel-557	202	18	between	between	ADP
absel-557	202	19	the	the	DET
absel-557	202	20	actual	actual	ADJ
absel-557	202	21	product	product	NOUN
absel-557	202	22	attributes	attribute	VERB
absel-557	202	23	and	and	CCONJ
absel-557	202	24	the	the	DET
absel-557	202	25	ideal	ideal	ADJ
absel-557	202	26	product	product	NOUN
absel-557	202	27	attributes	attribute	NOUN
absel-557	202	28	based	base	VERB
absel-557	202	29	on	on	ADP
absel-557	202	30	customer	customer	NOUN
absel-557	202	31	preferences	preference	NOUN
absel-557	202	32	in	in	ADP
absel-557	202	33	the	the	DET
absel-557	202	34	segment	segment	NOUN
absel-557	202	35	)	)	PUNCT
absel-557	203	1	jm~	jm~	PROPN
absel-557	203	2	=	=	PUNCT
absel-557	203	3	an	an	DET
absel-557	203	4	index	index	NOUN
absel-557	203	5	of	of	ADP
absel-557	203	6	relative	relative	ADJ
absel-557	203	7	budget	budget	NOUN
absel-557	203	8	performance	performance	NOUN
absel-557	203	9	in	in	ADP
absel-557	203	10	segment	segment	NOUN
absel-557	203	11	j	j	PROPN
absel-557	203	12	jm	jm	PROPN
absel-557	203	13	=	=	PROPN
absel-557	203	14	a	a	DET
absel-557	203	15	reference	reference	NOUN
absel-557	203	16	budget	budget	NOUN
absel-557	203	17	,	,	PUNCT
absel-557	203	18	against	against	ADP
absel-557	203	19	which	which	PRON
absel-557	203	20	the	the	DET
absel-557	203	21	relative	relative	ADJ
absel-557	203	22	performance	performance	NOUN
absel-557	203	23	of	of	ADP
absel-557	203	24	the	the	DET
absel-557	203	25	company	company	NOUN
absel-557	203	26	would	would	AUX
absel-557	203	27	be	be	AUX
absel-557	203	28	compared	compare	VERB
absel-557	203	29	in	in	ADP
absel-557	203	30	segment	segment	NOUN
absel-557	203	31	j	j	PROPN
absel-557	203	32	(	(	PUNCT
absel-557	203	33	generally	generally	ADV
absel-557	203	34	that	that	PRON
absel-557	203	35	of	of	ADP
absel-557	203	36	the	the	DET
absel-557	203	37	next	next	ADJ
absel-557	203	38	closest	close	ADJ
absel-557	203	39	competitor	competitor	NOUN
absel-557	203	40	)	)	PUNCT
absel-557	203	41	jm	jm	NOUN
absel-557	203	42	=	=	PUNCT
absel-557	204	1	the	the	DET
absel-557	204	2	company	company	NOUN
absel-557	204	3	’s	’s	PART
absel-557	204	4	effective	effective	ADJ
absel-557	204	5	marketing	marketing	NOUN
absel-557	204	6	budget	budget	NOUN
absel-557	204	7	in	in	ADP
absel-557	204	8	segment	segment	NOUN
absel-557	204	9	j	j	PROPN
absel-557	205	1	a	a	X
absel-557	205	2	=	=	X
absel-557	205	3	a	a	DET
absel-557	205	4	smoothing	smooth	VERB
absel-557	205	5	factor	factor	NOUN
absel-557	205	6	to	to	PART
absel-557	205	7	account	account	VERB
absel-557	205	8	for	for	ADP
absel-557	205	9	customer	customer	NOUN
absel-557	205	10	“	"	PUNCT
absel-557	205	11	inertia	inertia	NOUN
absel-557	205	12	”	"	PUNCT
absel-557	205	13	in	in	ADP
absel-557	205	14	withdrawing	withdraw	VERB
absel-557	205	15	loyalty	loyalty	NOUN
absel-557	205	16	b	b	NOUN
absel-557	205	17	=	=	NOUN
absel-557	205	18	a	a	DET
absel-557	205	19	parameter	parameter	NOUN
absel-557	205	20	determining	determine	VERB
absel-557	205	21	the	the	DET
absel-557	205	22	slope	slope	NOUN
absel-557	205	23	of	of	ADP
absel-557	205	24	the	the	DET
absel-557	205	25	response	response	NOUN
absel-557	205	26	curve	curve	NOUN
absel-557	205	27	(	(	PUNCT
absel-557	205	28	suggested	suggest	VERB
absel-557	205	29	b=10	b=10	NOUN
absel-557	205	30	)	)	PUNCT
absel-557	205	31	c	c	NOUN
absel-557	205	32	=	=	PUNCT
absel-557	205	33	a	a	DET
absel-557	205	34	parameter	parameter	NOUN
absel-557	205	35	determining	determine	VERB
absel-557	205	36	the	the	DET
absel-557	205	37	shape	shape	NOUN
absel-557	205	38	of	of	ADP
absel-557	205	39	the	the	DET
absel-557	205	40	response	response	NOUN
absel-557	205	41	curve	curve	NOUN
absel-557	205	42	(	(	PUNCT
absel-557	205	43	suggested	suggest	VERB
absel-557	205	44	c=1	c=1	NOUN
absel-557	205	45	)	)	PUNCT
absel-557	205	46	60	60	NUM
absel-557	205	47	developments	development	NOUN
absel-557	205	48	in	in	ADP
absel-557	205	49	business	business	NOUN
absel-557	205	50	simulation	simulation	NOUN
absel-557	205	51	and	and	CCONJ
absel-557	205	52	experiential	experiential	ADJ
absel-557	205	53	learning	learning	NOUN
absel-557	205	54	,	,	PUNCT
absel-557	205	55	volume	volume	NOUN
absel-557	205	56	32	32	NUM
absel-557	205	57	,	,	PUNCT
absel-557	205	58	2005	2005	NUM
absel-557	205	59	figure	figure	NOUN
absel-557	205	60	6	6	NUM
absel-557	205	61	:	:	PUNCT
absel-557	205	62	probability	probability	NOUN
absel-557	205	63	of	of	ADP
absel-557	205	64	retention	retention	NOUN
absel-557	205	65	as	as	ADP
absel-557	205	66	a	a	DET
absel-557	205	67	function	function	NOUN
absel-557	205	68	of	of	ADP
absel-557	205	69	marketing	marketing	NOUN
absel-557	205	70	performance	performance	NOUN
absel-557	205	71	the	the	DET
absel-557	205	72	logic	logic	NOUN
absel-557	205	73	behind	behind	ADP
absel-557	205	74	equations	equation	NOUN
absel-557	205	75	(	(	PUNCT
absel-557	205	76	7	7	NUM
absel-557	205	77	)	)	PUNCT
absel-557	205	78	through	through	ADP
absel-557	205	79	(	(	PUNCT
absel-557	205	80	9	9	NUM
absel-557	205	81	)	)	PUNCT
absel-557	205	82	is	be	AUX
absel-557	205	83	that	that	SCONJ
absel-557	205	84	the	the	DET
absel-557	205	85	implicit	implicit	ADJ
absel-557	205	86	customer	customer	NOUN
absel-557	205	87	contract	contract	NOUN
absel-557	205	88	governing	governing	NOUN
absel-557	205	89	loyalty	loyalty	NOUN
absel-557	205	90	depends	depend	VERB
absel-557	205	91	on	on	ADP
absel-557	205	92	a	a	DET
absel-557	205	93	company	company	NOUN
absel-557	205	94	’s	’s	PART
absel-557	205	95	ability	ability	NOUN
absel-557	205	96	to	to	PART
absel-557	205	97	deliver	deliver	VERB
absel-557	205	98	products	product	NOUN
absel-557	205	99	and	and	CCONJ
absel-557	205	100	services	service	NOUN
absel-557	205	101	that	that	PRON
absel-557	205	102	are	be	AUX
absel-557	205	103	equal	equal	ADJ
absel-557	205	104	to	to	ADP
absel-557	205	105	or	or	CCONJ
absel-557	205	106	better	well	ADJ
absel-557	205	107	than	than	ADP
absel-557	205	108	the	the	DET
absel-557	205	109	comp	comp	PROPN
absel-557	205	110	titi	titi	PROPN
absel-557	205	111	n.	n.	PROPN
absel-557	205	112	when	when	SCONJ
absel-557	205	113	this	this	PRON
absel-557	205	114	is	be	AUX
absel-557	205	115	the	the	DET
absel-557	205	116	case	case	NOUN
absel-557	205	117	–	–	PUNCT
absel-557	205	118	as	as	SCONJ
absel-557	205	119	the	the	DET
absel-557	205	120	performance	performance	NOUN
absel-557	205	121	indices	indice	VERB
absel-557	205	122	(	(	PUNCT
absel-557	205	123	e	e	NOUN
absel-557	205	124	o	o	PROPN
absel-557	205	125	jjj	jjj	PROPN
absel-557	205	126	mdp	mdp	PROPN
absel-557	205	127	~,~,~	~,~,~	NOUN
absel-557	205	128	)	)	PUNCT
absel-557	205	129	rise	rise	VERB
absel-557	205	130	above	above	ADP
absel-557	205	131	1.0	1.0	NUM
absel-557	205	132	–	–	PUNCT
absel-557	205	133	loyalty	loyalty	NOUN
absel-557	205	134	will	will	AUX
absel-557	205	135	increase	increase	VERB
absel-557	205	136	dramatically	dramatically	ADV
absel-557	205	137	,	,	PUNCT
absel-557	205	138	then	then	ADV
absel-557	205	139	at	at	ADP
absel-557	205	140	a	a	DET
absel-557	205	141	diminishing	diminishing	NOUN
absel-557	205	142	rate	rate	NOUN
absel-557	205	143	as	as	ADP
absel-557	205	144	additional	additional	ADJ
absel-557	205	145	increases	increase	NOUN
absel-557	205	146	in	in	ADP
absel-557	205	147	performance	performance	NOUN
absel-557	205	148	add	add	VERB
absel-557	205	149	little	little	ADJ
absel-557	205	150	to	to	ADP
absel-557	205	151	the	the	DET
absel-557	205	152	clearly	clearly	ADV
absel-557	205	153	superior	superior	ADJ
absel-557	205	154	performance	performance	NOUN
absel-557	205	155	of	of	ADP
absel-557	205	156	the	the	DET
absel-557	205	157	company	company	NOUN
absel-557	205	158	.	.	PUNCT
absel-557	206	1	conversely	conversely	ADV
absel-557	206	2	,	,	PUNCT
absel-557	206	3	if	if	SCONJ
absel-557	206	4	a	a	DET
absel-557	206	5	company	company	NOUN
absel-557	206	6	’s	’s	PART
absel-557	206	7	efforts	effort	NOUN
absel-557	206	8	fall	fall	VERB
absel-557	206	9	short	short	ADJ
absel-557	206	10	,	,	PUNCT
absel-557	206	11	the	the	DET
absel-557	206	12	performance	performance	NOUN
absel-557	206	13	indices	index	NOUN
absel-557	206	14	will	will	AUX
absel-557	206	15	fall	fall	VERB
absel-557	206	16	below	below	ADP
absel-557	206	17	1.0	1.0	NUM
absel-557	206	18	.	.	PUNCT
absel-557	207	1	loyalty	loyalty	NOUN
absel-557	207	2	will	will	AUX
absel-557	207	3	fall	fall	VERB
absel-557	207	4	dramatically	dramatically	ADV
absel-557	207	5	at	at	ADP
absel-557	207	6	a	a	DET
absel-557	207	7	diminishing	diminishing	NOUN
absel-557	207	8	rate	rate	NOUN
absel-557	207	9	as	as	ADP
absel-557	207	10	additional	additional	ADJ
absel-557	207	11	short	short	ADJ
absel-557	207	12	-	-	PUNCT
absel-557	207	13	falls	fall	NOUN
absel-557	207	14	contribute	contribute	VERB
absel-557	207	15	little	little	ADJ
absel-557	207	16	to	to	ADP
absel-557	207	17	customers	customer	NOUN
absel-557	207	18	’	'	PUNCT
absel-557	207	19	disappointment	disappointment	NOUN
absel-557	207	20	in	in	ADP
absel-557	207	21	the	the	DET
absel-557	207	22	company	company	NOUN
absel-557	207	23	’s	’s	PART
absel-557	207	24	performance	performance	NOUN
absel-557	207	25	.	.	PUNCT
absel-557	208	1	figure	figure	NOUN
absel-557	208	2	6	6	NUM
absel-557	208	3	provides	provide	VERB
absel-557	208	4	a	a	DET
absel-557	208	5	visual	visual	ADJ
absel-557	208	6	representation	representation	NOUN
absel-557	208	7	of	of	ADP
absel-557	208	8	this	this	DET
absel-557	208	9	pattern	pattern	NOUN
absel-557	208	10	.	.	PUNCT
absel-557	209	1	the	the	DET
absel-557	209	2	smoothing	smooth	VERB
absel-557	209	3	factor	factor	NOUN
absel-557	209	4	accounts	account	VERB
absel-557	209	5	for	for	ADP
absel-557	209	6	the	the	DET
absel-557	209	7	fact	fact	NOUN
absel-557	209	8	that	that	SCONJ
absel-557	209	9	customers	customer	NOUN
absel-557	209	10	often	often	ADV
absel-557	209	11	hesitate	hesitate	VERB
absel-557	209	12	to	to	PART
absel-557	209	13	abandon	abandon	VERB
absel-557	209	14	a	a	DET
absel-557	209	15	preferred	preferred	ADJ
absel-557	209	16	supplier	supplier	NOUN
absel-557	209	17	,	,	PUNCT
absel-557	209	18	sometimes	sometimes	ADV
absel-557	209	19	from	from	ADP
absel-557	209	20	shear	shear	NOUN
absel-557	209	21	inertia	inertia	NOUN
absel-557	209	22	,	,	PUNCT
absel-557	209	23	but	but	CCONJ
absel-557	209	24	also	also	ADV
absel-557	209	25	because	because	SCONJ
absel-557	209	26	it	it	PRON
absel-557	209	27	takes	take	VERB
absel-557	209	28	time	time	NOUN
absel-557	209	29	for	for	SCONJ
absel-557	209	30	customers	customer	NOUN
absel-557	209	31	to	to	PART
absel-557	209	32	recognize	recognize	VERB
absel-557	209	33	a	a	DET
absel-557	209	34	performance	performance	NOUN
absel-557	209	35	short	short	ADJ
absel-557	209	36	-	-	PUNCT
absel-557	209	37	fall	fall	NOUN
absel-557	209	38	.	.	PUNCT
absel-557	210	1	often	often	ADV
absel-557	210	2	,	,	PUNCT
absel-557	210	3	the	the	DET
absel-557	210	4	abandonment	abandonment	NOUN
absel-557	210	5	waits	wait	VERB
absel-557	210	6	until	until	ADP
absel-557	210	7	the	the	DET
absel-557	210	8	next	next	ADJ
absel-557	210	9	purchase	purchase	NOUN
absel-557	210	10	or	or	CCONJ
absel-557	210	11	the	the	DET
absel-557	210	12	first	first	ADJ
absel-557	210	13	bad	bad	ADJ
absel-557	210	14	-	-	PUNCT
absel-557	210	15	service	service	NOUN
absel-557	210	16	encounter	encounter	NOUN
absel-557	210	17	.	.	PUNCT
absel-557	211	1	note	note	VERB
absel-557	211	2	that	that	SCONJ
absel-557	211	3	kjv	kjv	NOUN
absel-557	211	4	,	,	PUNCT
absel-557	211	5	~	~	PUNCT
absel-557	211	6	in	in	ADP
absel-557	211	7	equation	equation	NOUN
absel-557	211	8	(	(	PUNCT
absel-557	211	9	5	5	NUM
absel-557	211	10	)	)	PUNCT
absel-557	211	11	is	be	AUX
absel-557	211	12	a	a	DET
absel-557	211	13	decision	decision	NOUN
absel-557	211	14	variable	variable	NOUN
absel-557	211	15	–	–	PUNCT
absel-557	211	16	percentage	percentage	NOUN
absel-557	211	17	of	of	ADP
absel-557	211	18	the	the	DET
absel-557	211	19	player	player	NOUN
absel-557	211	20	’s	’s	PART
absel-557	211	21	budget	budget	NOUN
absel-557	211	22	(	(	PUNCT
absel-557	211	23	bj	bj	NOUN
absel-557	211	24	)	)	PUNCT
absel-557	211	25	assigned	assign	VERB
absel-557	211	26	to	to	ADP
absel-557	211	27	promotional	promotional	ADJ
absel-557	211	28	type	type	NOUN
absel-557	211	29	k	k	PROPN
absel-557	211	30	in	in	ADP
absel-557	211	31	segment	segment	NOUN
absel-557	211	32	j.	j.	PROPN
absel-557	211	33	in	in	ADP
absel-557	211	34	actual	actual	ADJ
absel-557	211	35	practice	practice	NOUN
absel-557	211	36	,	,	PUNCT
absel-557	211	37	v	v	ADP
absel-557	211	38	kj	kj	PROPN
absel-557	211	39	,	,	PUNCT
absel-557	211	40	~	~	PUNCT
absel-557	211	41	values	value	NOUN
absel-557	211	42	would	would	AUX
absel-557	211	43	be	be	AUX
absel-557	211	44	inferred	infer	VERB
absel-557	211	45	from	from	ADP
absel-557	211	46	student	student	NOUN
absel-557	211	47	budget	budget	NOUN
absel-557	211	48	allocation	allocation	NOUN
absel-557	211	49	to	to	ADP
absel-557	211	50	actual	actual	ADJ
absel-557	211	51	promotional	promotional	ADJ
absel-557	211	52	activities	activity	NOUN
absel-557	211	53	,	,	PUNCT
absel-557	211	54	each	each	PRON
absel-557	211	55	of	of	ADP
absel-557	211	56	which	which	PRON
absel-557	211	57	would	would	AUX
absel-557	211	58	contribute	contribute	VERB
absel-557	211	59	to	to	ADP
absel-557	211	60	a	a	DET
absel-557	211	61	particular	particular	ADJ
absel-557	211	62	type	type	NOUN
absel-557	211	63	of	of	ADP
absel-557	211	64	equity	equity	NOUN
absel-557	211	65	.	.	PUNCT
absel-557	212	1	the	the	DET
absel-557	212	2	following	follow	VERB
absel-557	212	3	is	be	AUX
absel-557	212	4	a	a	DET
absel-557	212	5	list	list	NOUN
absel-557	212	6	of	of	ADP
absel-557	212	7	suggested	suggest	VERB
absel-557	212	8	types	type	NOUN
absel-557	212	9	of	of	ADP
absel-557	212	10	activities	activity	NOUN
absel-557	212	11	taken	take	VERB
absel-557	212	12	from	from	ADP
absel-557	212	13	rust	rust	NOUN
absel-557	212	14	,	,	PUNCT
absel-557	212	15	zeithaml	zeithaml	NOUN
absel-557	212	16	,	,	PUNCT
absel-557	212	17	and	and	CCONJ
absel-557	212	18	lemon	lemon	NOUN
absel-557	212	19	(	(	PUNCT
absel-557	212	20	2002	2002	NUM
absel-557	212	21	)	)	PUNCT
absel-557	212	22	,	,	PUNCT
absel-557	212	23	along	along	ADP
absel-557	212	24	with	with	ADP
absel-557	212	25	the	the	DET
absel-557	212	26	type	type	NOUN
absel-557	212	27	of	of	ADP
absel-557	212	28	equity	equity	NOUN
absel-557	212	29	they	they	PRON
absel-557	212	30	would	would	AUX
absel-557	212	31	be	be	AUX
absel-557	212	32	designed	design	VERB
absel-557	212	33	to	to	PART
absel-557	212	34	promote	promote	VERB
absel-557	212	35	.	.	PUNCT
absel-557	213	1	the	the	DET
absel-557	213	2	specific	specific	ADJ
absel-557	213	3	activities	activity	NOUN
absel-557	213	4	,	,	PUNCT
absel-557	213	5	of	of	ADP
absel-557	213	6	course	course	NOUN
absel-557	213	7	,	,	PUNCT
absel-557	213	8	would	would	AUX
absel-557	213	9	depend	depend	VERB
absel-557	213	10	on	on	ADP
absel-557	213	11	the	the	DET
absel-557	213	12	product	product	NOUN
absel-557	213	13	/	/	SYM
absel-557	213	14	service	service	NOUN
absel-557	213	15	category	category	NOUN
absel-557	213	16	and	and	CCONJ
absel-557	213	17	the	the	DET
absel-557	213	18	business	business	NOUN
absel-557	213	19	environment	environment	NOUN
absel-557	213	20	being	be	AUX
absel-557	213	21	simulated	simulate	VERB
absel-557	213	22	in	in	ADP
absel-557	213	23	the	the	DET
absel-557	213	24	game	game	NOUN
absel-557	213	25	.	.	PUNCT
absel-557	214	1	players	player	NOUN
absel-557	214	2	would	would	AUX
absel-557	214	3	typically	typically	ADV
absel-557	214	4	not	not	PART
absel-557	214	5	be	be	AUX
absel-557	214	6	told	tell	VERB
absel-557	214	7	what	what	DET
absel-557	214	8	type	type	NOUN
absel-557	214	9	of	of	ADP
absel-557	214	10	equity	equity	NOUN
absel-557	214	11	results	result	NOUN
absel-557	214	12	from	from	ADP
absel-557	214	13	each	each	DET
absel-557	214	14	type	type	NOUN
absel-557	214	15	of	of	ADP
absel-557	214	16	promotional	promotional	ADJ
absel-557	214	17	activity	activity	NOUN
absel-557	214	18	.	.	PUNCT
absel-557	215	1	one	one	NUM
absel-557	215	2	of	of	ADP
absel-557	215	3	the	the	DET
absel-557	215	4	judgments	judgment	NOUN
absel-557	215	5	they	they	PRON
absel-557	215	6	would	would	AUX
absel-557	215	7	have	have	VERB
absel-557	215	8	to	to	PART
absel-557	215	9	make	make	VERB
absel-557	215	10	is	be	AUX
absel-557	215	11	how	how	SCONJ
absel-557	215	12	to	to	PART
absel-557	215	13	determine	determine	VERB
absel-557	215	14	what	what	PRON
absel-557	215	15	kind	kind	NOUN
absel-557	215	16	of	of	ADP
absel-557	215	17	promotional	promotional	ADJ
absel-557	215	18	activities	activity	NOUN
absel-557	215	19	fit	fit	VERB
absel-557	215	20	their	their	PRON
absel-557	215	21	particular	particular	ADJ
absel-557	215	22	equity	equity	NOUN
absel-557	215	23	strategy	strategy	NOUN
absel-557	215	24	,	,	PUNCT
absel-557	215	25	based	base	VERB
absel-557	215	26	on	on	ADP
absel-557	215	27	their	their	PRON
absel-557	215	28	general	general	ADJ
absel-557	215	29	understanding	understanding	NOUN
absel-557	215	30	of	of	ADP
absel-557	215	31	the	the	DET
absel-557	215	32	nature	nature	NOUN
absel-557	215	33	of	of	ADP
absel-557	215	34	value	value	NOUN
absel-557	215	35	,	,	PUNCT
absel-557	215	36	brand	brand	NOUN
absel-557	215	37	,	,	PUNCT
absel-557	215	38	and	and	CCONJ
absel-557	215	39	retention	retention	NOUN
absel-557	215	40	equity	equity	NOUN
absel-557	215	41	.	.	PUNCT
absel-557	216	1	.50	.50	NUM
absel-557	217	1	.60	.60	NUM
absel-557	217	2	.70	.70	NUM
absel-557	217	3	.80	.80	NUM
absel-557	217	4	.90	.90	NUM
absel-557	217	5	1.00	1.00	NUM
absel-557	217	6	1.10	1.10	NUM
absel-557	217	7	1.20	1.20	NUM
absel-557	217	8	1.30	1.30	NUM
absel-557	217	9	1.40	1.40	NUM
absel-557	217	10	1.50	1.50	NUM
absel-557	217	11	1.60	1.60	NUM
absel-557	217	12	1.70	1.70	NUM
absel-557	217	13	100	100	NUM
absel-557	217	14	%	%	NOUN
absel-557	217	15	90	90	NUM
absel-557	217	16	%	%	NOUN
absel-557	217	17	80	80	NUM
absel-557	217	18	%	%	NOUN
absel-557	217	19	70	70	NUM
absel-557	217	20	%	%	NOUN
absel-557	217	21	60	60	NUM
absel-557	217	22	%	%	NOUN
absel-557	217	23	50	50	NUM
absel-557	217	24	%	%	NOUN
absel-557	217	25	40	40	NUM
absel-557	217	26	%	%	NOUN
absel-557	217	27	30	30	NUM
absel-557	217	28	%	%	NOUN
absel-557	217	29	20	20	NUM
absel-557	217	30	%	%	NOUN
absel-557	217	31	10	10	NUM
absel-557	217	32	%	%	NOUN
absel-557	217	33	0	0	NUM
absel-557	217	34	%	%	NOUN
absel-557	217	35	index	index	NOUN
absel-557	217	36	of	of	ADP
absel-557	217	37	relative	relative	ADJ
absel-557	217	38	performance	performance	NOUN
absel-557	217	39	p	p	PROPN
absel-557	217	40	ro	ro	INTJ
absel-557	217	41	ba	ba	PROPN
absel-557	217	42	bi	bi	PROPN
absel-557	217	43	lit	light	VERB
absel-557	217	44	y	y	PROPN
absel-557	217	45	of	of	ADP
absel-557	217	46	c	c	PROPN
absel-557	217	47	us	we	PRON
absel-557	217	48	to	to	ADP
absel-557	217	49	m	m	PROPN
absel-557	217	50	er	er	INTJ
absel-557	217	51	re	re	ADP
absel-557	217	52	te	te	PROPN
absel-557	217	53	nt	not	PART
absel-557	217	54	io	io	PROPN
absel-557	217	55	n	n	ADV
absel-557	217	56	well	well	ADV
absel-557	217	57	-	-	PUNCT
absel-557	217	58	defined	define	VERB
absel-557	217	59	functionality	functionality	NOUN
absel-557	217	60	(	(	PUNCT
absel-557	217	61	value	value	NOUN
absel-557	217	62	equity	equity	NOUN
absel-557	217	63	)	)	PUNCT
absel-557	217	64	.	.	PUNCT
absel-557	218	1	promotional	promotional	ADJ
absel-557	218	2	activities	activity	NOUN
absel-557	218	3	emphasizing	emphasize	VERB
absel-557	218	4	the	the	DET
absel-557	218	5	specific	specific	ADJ
absel-557	218	6	functional	functional	ADJ
absel-557	218	7	aspects	aspect	NOUN
absel-557	218	8	of	of	ADP
absel-557	218	9	your	your	PRON
absel-557	218	10	product	product	NOUN
absel-557	218	11	.	.	PUNCT
absel-557	219	1	broad	broad	ADJ
absel-557	219	2	product	product	NOUN
absel-557	219	3	awareness	awareness	NOUN
absel-557	219	4	(	(	PUNCT
absel-557	219	5	value	value	NOUN
absel-557	219	6	equity	equity	NOUN
absel-557	219	7	)	)	PUNCT
absel-557	219	8	.	.	PUNCT
absel-557	220	1	advertising	advertising	NOUN
absel-557	220	2	and	and	CCONJ
absel-557	220	3	other	other	ADJ
absel-557	220	4	types	type	NOUN
absel-557	220	5	of	of	ADP
absel-557	220	6	mass	mass	NOUN
absel-557	220	7	promotion	promotion	NOUN
absel-557	220	8	aimed	aim	VERB
absel-557	220	9	at	at	ADP
absel-557	220	10	creating	create	VERB
absel-557	220	11	product	product	NOUN
absel-557	220	12	awareness	awareness	NOUN
absel-557	220	13	.	.	PUNCT
absel-557	221	1	cost	cost	NOUN
absel-557	221	2	competitiveness	competitiveness	NOUN
absel-557	221	3	(	(	PUNCT
absel-557	221	4	value	value	NOUN
absel-557	221	5	equity	equity	NOUN
absel-557	221	6	)	)	PUNCT
absel-557	221	7	.	.	PUNCT
absel-557	222	1	advertising	advertising	NOUN
absel-557	222	2	and	and	CCONJ
absel-557	222	3	promotional	promotional	ADJ
absel-557	222	4	activities	activity	NOUN
absel-557	222	5	designed	design	VERB
absel-557	222	6	to	to	PART
absel-557	222	7	emphasize	emphasize	VERB
absel-557	222	8	the	the	DET
absel-557	222	9	product	product	NOUN
absel-557	222	10	’s	’s	PART
absel-557	222	11	cost	cost	NOUN
absel-557	222	12	competitiveness	competitiveness	NOUN
absel-557	222	13	.	.	PUNCT
absel-557	223	1	association	association	NOUN
absel-557	223	2	with	with	ADP
absel-557	223	3	emotional	emotional	ADJ
absel-557	223	4	activities	activity	NOUN
absel-557	223	5	and	and	CCONJ
absel-557	223	6	events	event	NOUN
absel-557	223	7	(	(	PUNCT
absel-557	223	8	brand	brand	NOUN
absel-557	223	9	equity	equity	NOUN
absel-557	223	10	)	)	PUNCT
absel-557	223	11	.	.	PUNCT
absel-557	224	1	advertising	advertising	NOUN
absel-557	224	2	and	and	CCONJ
absel-557	224	3	other	other	ADJ
absel-557	224	4	promotional	promotional	ADJ
absel-557	224	5	activities	activity	NOUN
absel-557	224	6	associate	associate	VERB
absel-557	224	7	the	the	DET
absel-557	224	8	product	product	NOUN
absel-557	224	9	with	with	ADP
absel-557	224	10	activities	activity	NOUN
absel-557	224	11	or	or	CCONJ
absel-557	224	12	events	event	NOUN
absel-557	224	13	that	that	PRON
absel-557	224	14	have	have	VERB
absel-557	224	15	deep	deep	ADJ
absel-557	224	16	emotional	emotional	ADJ
absel-557	224	17	significance	significance	NOUN
absel-557	224	18	for	for	ADP
absel-557	224	19	consumers	consumer	NOUN
absel-557	224	20	.	.	PUNCT
absel-557	225	1	association	association	NOUN
absel-557	225	2	with	with	ADP
absel-557	225	3	high	high	ADJ
absel-557	225	4	-	-	PUNCT
absel-557	225	5	profile	profile	NOUN
absel-557	225	6	brand	brand	NOUN
absel-557	225	7	(	(	PUNCT
absel-557	225	8	brand	brand	NOUN
absel-557	225	9	equity	equity	NOUN
absel-557	225	10	)	)	PUNCT
absel-557	225	11	.	.	PUNCT
absel-557	226	1	advertising	advertising	NOUN
absel-557	226	2	and	and	CCONJ
absel-557	226	3	other	other	ADJ
absel-557	226	4	promotional	promotional	ADJ
absel-557	226	5	activities	activity	NOUN
absel-557	226	6	that	that	PRON
absel-557	226	7	build	build	VERB
absel-557	226	8	brand	brand	NOUN
absel-557	226	9	image	image	NOUN
absel-557	226	10	and	and	CCONJ
absel-557	226	11	prestige	prestige	NOUN
absel-557	226	12	.	.	PUNCT
absel-557	227	1	customer	customer	NOUN
absel-557	227	2	service	service	NOUN
absel-557	227	3	(	(	PUNCT
absel-557	227	4	retention	retention	NOUN
absel-557	227	5	equity	equity	NOUN
absel-557	227	6	)	)	PUNCT
absel-557	227	7	.	.	PUNCT
absel-557	228	1	customer	customer	NOUN
absel-557	228	2	relationship	relationship	NOUN
absel-557	228	3	management	management	NOUN
absel-557	228	4	and	and	CCONJ
absel-557	228	5	service	service	NOUN
absel-557	228	6	activities	activity	NOUN
absel-557	228	7	aimed	aim	VERB
absel-557	228	8	at	at	ADP
absel-557	228	9	ensuring	ensure	VERB
absel-557	228	10	on	on	ADP
absel-557	228	11	-	-	PUNCT
absel-557	228	12	going	go	VERB
absel-557	228	13	customer	customer	NOUN
absel-557	228	14	satisfaction	satisfaction	NOUN
absel-557	228	15	and	and	CCONJ
absel-557	228	16	repeat	repeat	NOUN
absel-557	228	17	purchase	purchase	NOUN
absel-557	228	18	.	.	PUNCT
absel-557	229	1	return	return	VERB
absel-557	229	2	customer	customer	NOUN
absel-557	229	3	promotion	promotion	NOUN
absel-557	229	4	(	(	PUNCT
absel-557	229	5	retention	retention	NOUN
absel-557	229	6	equity	equity	NOUN
absel-557	229	7	)	)	PUNCT
absel-557	229	8	.	.	PUNCT
absel-557	230	1	promotional	promotional	ADJ
absel-557	230	2	activities	activity	NOUN
absel-557	230	3	aimed	aim	VERB
absel-557	230	4	at	at	ADP
absel-557	230	5	generating	generate	VERB
absel-557	230	6	61	61	NUM
absel-557	230	7	developments	development	NOUN
absel-557	230	8	in	in	ADP
absel-557	230	9	business	business	NOUN
absel-557	230	10	simulation	simulation	NOUN
absel-557	230	11	and	and	CCONJ
absel-557	230	12	experiential	experiential	ADJ
absel-557	230	13	learning	learning	NOUN
absel-557	230	14	,	,	PUNCT
absel-557	230	15	volume	volume	NOUN
absel-557	230	16	32	32	NUM
absel-557	230	17	,	,	PUNCT
absel-557	230	18	2005	2005	NUM
absel-557	230	19	additional	additional	ADJ
absel-557	230	20	revenue	revenue	NOUN
absel-557	230	21	per	per	ADP
absel-557	230	22	customer	customer	NOUN
absel-557	230	23	through	through	ADP
absel-557	230	24	product	product	NOUN
absel-557	230	25	upgrades	upgrade	NOUN
absel-557	230	26	and	and	CCONJ
absel-557	230	27	add	add	VERB
absel-557	230	28	-	-	PUNCT
absel-557	230	29	on	on	ADP
absel-557	230	30	selling	selling	NOUN
absel-557	230	31	.	.	PUNCT
absel-557	231	1	loyalty	loyalty	NOUN
absel-557	231	2	/	/	SYM
absel-557	231	3	customer	customer	NOUN
absel-557	231	4	recognition	recognition	NOUN
absel-557	231	5	programs	program	NOUN
absel-557	231	6	(	(	PUNCT
absel-557	231	7	retention	retention	NOUN
absel-557	231	8	equity	equity	NOUN
absel-557	231	9	)	)	PUNCT
absel-557	231	10	.	.	PUNCT
absel-557	232	1	programs	program	NOUN
absel-557	232	2	and	and	CCONJ
absel-557	232	3	promotions	promotion	NOUN
absel-557	232	4	that	that	PRON
absel-557	232	5	reward	reward	VERB
absel-557	232	6	customers	customer	NOUN
absel-557	232	7	for	for	ADP
absel-557	232	8	repeat	repeat	NOUN
absel-557	232	9	purchase	purchase	NOUN
absel-557	232	10	and	and	CCONJ
absel-557	232	11	increased	increase	VERB
absel-557	232	12	purchase	purchase	NOUN
absel-557	232	13	volume	volume	NOUN
absel-557	232	14	.	.	PUNCT
absel-557	233	1	in	in	ADP
absel-557	233	2	order	order	NOUN
absel-557	233	3	for	for	SCONJ
absel-557	233	4	the	the	DET
absel-557	233	5	equity	equity	NOUN
absel-557	233	6	framework	framework	NOUN
absel-557	233	7	to	to	PART
absel-557	233	8	function	function	VERB
absel-557	233	9	properly	properly	ADV
absel-557	233	10	,	,	PUNCT
absel-557	233	11	players	player	NOUN
absel-557	233	12	need	need	VERB
absel-557	233	13	to	to	PART
absel-557	233	14	be	be	AUX
absel-557	233	15	given	give	VERB
absel-557	233	16	research	research	NOUN
absel-557	233	17	information	information	NOUN
absel-557	233	18	on	on	ADP
absel-557	233	19	how	how	SCONJ
absel-557	233	20	different	different	ADJ
absel-557	233	21	segments	segment	NOUN
absel-557	233	22	respond	respond	VERB
absel-557	233	23	to	to	ADP
absel-557	233	24	various	various	ADJ
absel-557	233	25	types	type	NOUN
absel-557	233	26	of	of	ADP
absel-557	233	27	promotion	promotion	NOUN
absel-557	233	28	.	.	PUNCT
absel-557	234	1	table	table	NOUN
absel-557	234	2	3	3	NUM
absel-557	234	3	illustrates	illustrate	VERB
absel-557	234	4	such	such	DET
absel-557	234	5	a	a	DET
absel-557	234	6	report	report	NOUN
absel-557	234	7	.	.	PUNCT
absel-557	235	1	using	use	VERB
absel-557	235	2	customer	customer	NOUN
absel-557	235	3	lifetime	lifetime	NOUN
absel-557	235	4	value	value	NOUN
absel-557	235	5	for	for	ADP
absel-557	235	6	indices	index	NOUN
absel-557	235	7	of	of	ADP
absel-557	235	8	simulated	simulated	ADJ
absel-557	235	9	management	management	NOUN
absel-557	235	10	performance	performance	NOUN
absel-557	235	11	one	one	NUM
absel-557	235	12	of	of	ADP
absel-557	235	13	the	the	DET
absel-557	235	14	problems	problem	NOUN
absel-557	235	15	with	with	ADP
absel-557	235	16	adding	add	VERB
absel-557	235	17	elements	element	NOUN
absel-557	235	18	such	such	ADJ
absel-557	235	19	as	as	ADP
absel-557	235	20	clv	clv	PROPN
absel-557	235	21	to	to	ADP
absel-557	235	22	a	a	DET
absel-557	235	23	simulation	simulation	NOUN
absel-557	235	24	is	be	AUX
absel-557	235	25	that	that	SCONJ
absel-557	235	26	,	,	PUNCT
absel-557	235	27	however	however	ADV
absel-557	235	28	realistic	realistic	ADJ
absel-557	235	29	they	they	PRON
absel-557	235	30	may	may	AUX
absel-557	235	31	be	be	AUX
absel-557	235	32	,	,	PUNCT
absel-557	235	33	they	they	PRON
absel-557	235	34	make	make	VERB
absel-557	235	35	a	a	DET
absel-557	235	36	simulation	simulation	NOUN
absel-557	235	37	more	more	ADV
absel-557	235	38	complex	complex	ADJ
absel-557	235	39	,	,	PUNCT
absel-557	235	40	obscuring	obscure	VERB
absel-557	235	41	the	the	DET
absel-557	235	42	players	player	NOUN
absel-557	235	43	’	’	PART
absel-557	235	44	understanding	understanding	NOUN
absel-557	235	45	of	of	ADP
absel-557	235	46	cause	cause	NOUN
absel-557	235	47	and	and	CCONJ
absel-557	235	48	effect	effect	NOUN
absel-557	235	49	(	(	PUNCT
absel-557	235	50	cannon	cannon	NOUN
absel-557	235	51	1995	1995	NUM
absel-557	235	52	)	)	PUNCT
absel-557	235	53	.	.	PUNCT
absel-557	236	1	this	this	PRON
absel-557	236	2	,	,	PUNCT
absel-557	236	3	of	of	ADP
absel-557	236	4	course	course	NOUN
absel-557	236	5	,	,	PUNCT
absel-557	236	6	defeats	defeat	VERB
absel-557	236	7	the	the	DET
absel-557	236	8	purpose	purpose	NOUN
absel-557	236	9	of	of	ADP
absel-557	236	10	the	the	DET
absel-557	236	11	game	game	NOUN
absel-557	236	12	.	.	PUNCT
absel-557	237	1	one	one	NUM
absel-557	237	2	solution	solution	NOUN
absel-557	237	3	is	be	AUX
absel-557	237	4	to	to	PART
absel-557	237	5	focus	focus	VERB
absel-557	237	6	student	student	NOUN
absel-557	237	7	attention	attention	NOUN
absel-557	237	8	on	on	ADP
absel-557	237	9	the	the	DET
absel-557	237	10	intermediate	intermediate	ADJ
absel-557	237	11	outcomes	outcome	NOUN
absel-557	237	12	of	of	ADP
absel-557	237	13	their	their	PRON
absel-557	237	14	decisions	decision	NOUN
absel-557	237	15	,	,	PUNCT
absel-557	237	16	where	where	SCONJ
absel-557	237	17	cause	cause	NOUN
absel-557	237	18	and	and	CCONJ
absel-557	237	19	effect	effect	NOUN
absel-557	237	20	is	be	AUX
absel-557	237	21	much	much	ADV
absel-557	237	22	more	more	ADV
absel-557	237	23	directly	directly	ADV
absel-557	237	24	apparent	apparent	ADJ
absel-557	237	25	(	(	PUNCT
absel-557	237	26	cannon	cannon	NOUN
absel-557	237	27	1995	1995	NUM
absel-557	237	28	)	)	PUNCT
absel-557	237	29	.	.	PUNCT
absel-557	238	1	consistent	consistent	ADJ
absel-557	238	2	with	with	ADP
absel-557	238	3	this	this	DET
absel-557	238	4	approach	approach	NOUN
absel-557	238	5	,	,	PUNCT
absel-557	238	6	teach	teach	VERB
absel-557	238	7	(	(	PUNCT
absel-557	238	8	1990b	1990b	NUM
absel-557	238	9	)	)	PUNCT
absel-557	238	10	argues	argue	VERB
absel-557	238	11	that	that	SCONJ
absel-557	238	12	players	player	NOUN
absel-557	238	13	should	should	AUX
absel-557	238	14	be	be	AUX
absel-557	238	15	evaluated	evaluate	VERB
absel-557	238	16	on	on	ADP
absel-557	238	17	their	their	PRON
absel-557	238	18	ability	ability	NOUN
absel-557	238	19	to	to	PART
absel-557	238	20	forecast	forecast	VERB
absel-557	238	21	results	result	NOUN
absel-557	238	22	rather	rather	ADV
absel-557	238	23	than	than	ADP
absel-557	238	24	on	on	ADP
absel-557	238	25	final	final	ADJ
absel-557	238	26	profits	profit	NOUN
absel-557	238	27	,	,	PUNCT
absel-557	238	28	where	where	SCONJ
absel-557	238	29	a	a	DET
absel-557	238	30	host	host	NOUN
absel-557	238	31	of	of	ADP
absel-557	238	32	other	other	ADJ
absel-557	238	33	variables	variable	NOUN
absel-557	238	34	over	over	ADP
absel-557	238	35	which	which	PRON
absel-557	238	36	players	player	NOUN
absel-557	238	37	have	have	VERB
absel-557	238	38	little	little	ADJ
absel-557	238	39	control	control	NOUN
absel-557	238	40	can	can	AUX
absel-557	238	41	affect	affect	VERB
absel-557	238	42	the	the	DET
absel-557	238	43	consequences	consequence	NOUN
absel-557	238	44	of	of	ADP
absel-557	238	45	their	their	PRON
absel-557	238	46	decisions	decision	NOUN
absel-557	238	47	.	.	PUNCT
absel-557	239	1	in	in	ADP
absel-557	239	2	our	our	PRON
absel-557	239	3	case	case	NOUN
absel-557	239	4	,	,	PUNCT
absel-557	239	5	we	we	PRON
absel-557	239	6	are	be	AUX
absel-557	239	7	concerned	concerned	ADJ
absel-557	239	8	that	that	SCONJ
absel-557	239	9	players	player	NOUN
absel-557	239	10	learn	learn	VERB
absel-557	239	11	to	to	PART
absel-557	239	12	track	track	VERB
absel-557	239	13	the	the	DET
absel-557	239	14	relationship	relationship	NOUN
absel-557	239	15	between	between	ADP
absel-557	239	16	decisions	decision	NOUN
absel-557	239	17	that	that	PRON
absel-557	239	18	drive	drive	VERB
absel-557	239	19	clv	clv	PROPN
absel-557	239	20	and	and	CCONJ
absel-557	239	21	their	their	PRON
absel-557	239	22	company	company	NOUN
absel-557	239	23	’s	’s	PART
absel-557	239	24	accumulation	accumulation	NOUN
absel-557	239	25	of	of	ADP
absel-557	239	26	customer	customer	NOUN
absel-557	239	27	equity	equity	NOUN
absel-557	239	28	.	.	PUNCT
absel-557	240	1	in	in	ADP
absel-557	240	2	this	this	DET
absel-557	240	3	context	context	NOUN
absel-557	240	4	,	,	PUNCT
absel-557	240	5	providing	provide	VERB
absel-557	240	6	students	student	NOUN
absel-557	240	7	with	with	ADP
absel-557	240	8	information	information	NOUN
absel-557	240	9	regarding	regard	VERB
absel-557	240	10	clv	clv	PROPN
absel-557	240	11	is	be	AUX
absel-557	240	12	critical	critical	ADJ
absel-557	240	13	(	(	PUNCT
absel-557	240	14	see	see	VERB
absel-557	240	15	table	table	NOUN
absel-557	240	16	3	3	NUM
absel-557	240	17	)	)	PUNCT
absel-557	240	18	.	.	PUNCT
absel-557	241	1	but	but	CCONJ
absel-557	241	2	no	no	PRON
absel-557	241	3	less	less	ADV
absel-557	241	4	critical	critical	ADJ
absel-557	241	5	is	be	AUX
absel-557	241	6	providing	provide	VERB
absel-557	241	7	feedback	feedback	NOUN
absel-557	241	8	regarding	regard	VERB
absel-557	241	9	results	result	NOUN
absel-557	241	10	.	.	PUNCT
absel-557	242	1	one	one	NUM
absel-557	242	2	of	of	ADP
absel-557	242	3	the	the	DET
absel-557	242	4	most	most	ADV
absel-557	242	5	obvious	obvious	ADJ
absel-557	242	6	types	type	NOUN
absel-557	242	7	of	of	ADP
absel-557	242	8	feedback	feedback	NOUN
absel-557	242	9	would	would	AUX
absel-557	242	10	be	be	AUX
absel-557	242	11	total	total	ADJ
absel-557	242	12	customer	customer	NOUN
absel-557	242	13	equity	equity	PROPN
absel-557	242	14	,	,	PUNCT
absel-557	242	15	ce	ce	PROPN
absel-557	242	16	,	,	PUNCT
absel-557	242	17	as	as	SCONJ
absel-557	242	18	specified	specify	VERB
absel-557	242	19	in	in	ADP
absel-557	242	20	equation	equation	NOUN
absel-557	242	21	(	(	PUNCT
absel-557	242	22	3	3	NUM
absel-557	242	23	)	)	PUNCT
absel-557	242	24	.	.	PUNCT
absel-557	243	1	from	from	ADP
absel-557	243	2	a	a	DET
absel-557	243	3	player	player	NOUN
absel-557	243	4	’s	’s	PART
absel-557	243	5	perspective	perspective	NOUN
absel-557	243	6	,	,	PUNCT
absel-557	243	7	customer	customer	NOUN
absel-557	243	8	equity	equity	NOUN
absel-557	243	9	should	should	AUX
absel-557	243	10	be	be	AUX
absel-557	243	11	analyzed	analyze	VERB
absel-557	243	12	by	by	ADP
absel-557	243	13	segments	segment	NOUN
absel-557	243	14	,	,	PUNCT
absel-557	243	15	because	because	SCONJ
absel-557	243	16	it	it	PRON
absel-557	243	17	is	be	AUX
absel-557	243	18	through	through	ADP
absel-557	243	19	the	the	DET
absel-557	243	20	selection	selection	NOUN
absel-557	243	21	and	and	CCONJ
absel-557	243	22	management	management	NOUN
absel-557	243	23	of	of	ADP
absel-557	243	24	marketing	marketing	NOUN
absel-557	243	25	activities	activity	NOUN
absel-557	243	26	within	within	ADP
absel-557	243	27	segments	segment	NOUN
absel-557	243	28	that	that	PRON
absel-557	243	29	a	a	DET
absel-557	243	30	company	company	NOUN
absel-557	243	31	achieves	achieve	VERB
absel-557	243	32	the	the	DET
absel-557	243	33	greatest	great	ADJ
absel-557	243	34	customer	customer	NOUN
absel-557	243	35	equity	equity	NOUN
absel-557	243	36	per	per	ADP
absel-557	243	37	dollar	dollar	NOUN
absel-557	243	38	invested	invest	VERB
absel-557	243	39	.	.	PUNCT
absel-557	244	1	however	however	ADV
absel-557	244	2	,	,	PUNCT
absel-557	244	3	for	for	ADP
absel-557	244	4	external	external	ADJ
absel-557	244	5	evaluation	evaluation	NOUN
absel-557	244	6	of	of	ADP
absel-557	244	7	performance	performance	NOUN
absel-557	244	8	,	,	PUNCT
absel-557	244	9	the	the	DET
absel-557	244	10	consequences	consequence	NOUN
absel-557	244	11	of	of	ADP
absel-557	244	12	astute	astute	ADJ
absel-557	244	13	segment	segment	NOUN
absel-557	244	14	management	management	NOUN
absel-557	244	15	,	,	PUNCT
absel-557	244	16	or	or	CCONJ
absel-557	244	17	total	total	ADJ
absel-557	244	18	customer	customer	NOUN
absel-557	244	19	equity	equity	NOUN
absel-557	244	20	,	,	PUNCT
absel-557	244	21	is	be	AUX
absel-557	244	22	the	the	DET
absel-557	244	23	ultimate	ultimate	ADJ
absel-557	244	24	criterion	criterion	NOUN
absel-557	244	25	of	of	ADP
absel-557	244	26	success	success	NOUN
absel-557	244	27	.	.	PUNCT
absel-557	245	1	considering	consider	VERB
absel-557	245	2	customer	customer	NOUN
absel-557	245	3	equity	equity	NOUN
absel-557	245	4	at	at	ADP
absel-557	245	5	the	the	DET
absel-557	245	6	end	end	NOUN
absel-557	245	7	of	of	ADP
absel-557	245	8	a	a	DET
absel-557	245	9	game	game	NOUN
absel-557	245	10	is	be	AUX
absel-557	245	11	particularly	particularly	ADV
absel-557	245	12	useful	useful	ADJ
absel-557	245	13	in	in	ADP
absel-557	245	14	discouraging	discourage	VERB
absel-557	245	15	players	player	NOUN
absel-557	245	16	from	from	ADP
absel-557	245	17	“	"	PUNCT
absel-557	245	18	harvesting	harvesting	NOUN
absel-557	245	19	”	"	PUNCT
absel-557	245	20	intangible	intangible	ADJ
absel-557	245	21	assets	asset	NOUN
absel-557	245	22	(	(	PUNCT
absel-557	245	23	the	the	DET
absel-557	245	24	lagged	lag	VERB
absel-557	245	25	effects	effect	NOUN
absel-557	245	26	of	of	ADP
absel-557	245	27	prior	prior	ADJ
absel-557	245	28	advertising	advertising	NOUN
absel-557	245	29	,	,	PUNCT
absel-557	245	30	for	for	ADP
absel-557	245	31	instance	instance	NOUN
absel-557	245	32	)	)	PUNCT
absel-557	245	33	in	in	ADP
absel-557	245	34	the	the	DET
absel-557	245	35	final	final	ADJ
absel-557	245	36	periods	period	NOUN
absel-557	245	37	of	of	ADP
absel-557	245	38	a	a	DET
absel-557	245	39	game	game	NOUN
absel-557	245	40	,	,	PUNCT
absel-557	245	41	ceasing	cease	VERB
absel-557	245	42	to	to	PART
absel-557	245	43	invest	invest	VERB
absel-557	245	44	in	in	ADP
absel-557	245	45	an	an	DET
absel-557	245	46	effort	effort	NOUN
absel-557	245	47	to	to	PART
absel-557	245	48	drive	drive	VERB
absel-557	245	49	up	up	ADP
absel-557	245	50	short	short	ADJ
absel-557	245	51	-	-	PUNCT
absel-557	245	52	term	term	NOUN
absel-557	245	53	profits	profit	NOUN
absel-557	245	54	.	.	PUNCT
absel-557	246	1	reporting	report	VERB
absel-557	246	2	customer	customer	NOUN
absel-557	246	3	equity	equity	NOUN
absel-557	246	4	makes	make	VERB
absel-557	246	5	intangible	intangible	ADJ
absel-557	246	6	assets	asset	NOUN
absel-557	246	7	tangible	tangible	ADJ
absel-557	246	8	,	,	PUNCT
absel-557	246	9	and	and	CCONJ
absel-557	246	10	takes	take	VERB
absel-557	246	11	away	away	ADV
absel-557	246	12	the	the	DET
absel-557	246	13	incentive	incentive	NOUN
absel-557	246	14	of	of	ADP
absel-557	246	15	short	short	ADJ
absel-557	246	16	-	-	PUNCT
absel-557	246	17	term	term	NOUN
absel-557	246	18	profits	profit	NOUN
absel-557	246	19	.	.	PUNCT
absel-557	247	1	in	in	ADP
absel-557	247	2	deference	deference	NOUN
absel-557	247	3	to	to	ADP
absel-557	247	4	cannon	cannon	NOUN
absel-557	247	5	’s	’s	PART
absel-557	247	6	(	(	PUNCT
absel-557	247	7	1995	1995	NUM
absel-557	247	8	)	)	PUNCT
absel-557	247	9	counsel	counsel	NOUN
absel-557	247	10	to	to	PART
absel-557	247	11	focus	focus	VERB
absel-557	247	12	on	on	ADP
absel-557	247	13	intermediate	intermediate	ADJ
absel-557	247	14	measures	measure	NOUN
absel-557	247	15	of	of	ADP
absel-557	247	16	performance	performance	NOUN
absel-557	247	17	,	,	PUNCT
absel-557	247	18	an	an	DET
absel-557	247	19	appropriate	appropriate	ADJ
absel-557	247	20	indicator	indicator	NOUN
absel-557	247	21	might	might	AUX
absel-557	247	22	be	be	AUX
absel-557	247	23	customer	customer	NOUN
absel-557	247	24	loyalty	loyalty	NOUN
absel-557	247	25	(	(	PUNCT
absel-557	247	26	lj	lj	PROPN
absel-557	247	27	,	,	PUNCT
absel-557	247	28	t	t	PROPN
absel-557	247	29	)	)	PUNCT
absel-557	247	30	,	,	PUNCT
absel-557	247	31	the	the	DET
absel-557	247	32	key	key	ADJ
absel-557	247	33	driver	driver	NOUN
absel-557	247	34	of	of	ADP
absel-557	247	35	clv	clv	PROPN
absel-557	247	36	and	and	CCONJ
absel-557	247	37	customer	customer	PROPN
absel-557	247	38	equity	equity	NOUN
absel-557	247	39	.	.	PUNCT
absel-557	248	1	this	this	PRON
absel-557	248	2	is	be	AUX
absel-557	248	3	more	more	ADV
absel-557	248	4	difficult	difficult	ADJ
absel-557	248	5	to	to	PART
absel-557	248	6	measure	measure	VERB
absel-557	248	7	than	than	ADP
absel-557	248	8	total	total	ADJ
absel-557	248	9	customer	customer	NOUN
absel-557	248	10	equity	equity	NOUN
absel-557	248	11	,	,	PUNCT
absel-557	248	12	because	because	SCONJ
absel-557	248	13	a	a	DET
absel-557	248	14	successful	successful	ADJ
absel-557	248	15	player	player	NOUN
absel-557	248	16	’s	’s	PART
absel-557	248	17	performance	performance	NOUN
absel-557	248	18	would	would	AUX
absel-557	248	19	depend	depend	VERB
absel-557	248	20	on	on	ADP
absel-557	248	21	segmentation	segmentation	NOUN
absel-557	248	22	strategy	strategy	NOUN
absel-557	248	23	,	,	PUNCT
absel-557	248	24	and	and	CCONJ
absel-557	248	25	is	be	AUX
absel-557	248	26	not	not	PART
absel-557	248	27	reflected	reflect	VERB
absel-557	248	28	directly	directly	ADV
absel-557	248	29	in	in	ADP
absel-557	248	30	customer	customer	NOUN
absel-557	248	31	loyalty	loyalty	NOUN
absel-557	248	32	.	.	PUNCT
absel-557	249	1	however	however	ADV
absel-557	249	2	,	,	PUNCT
absel-557	249	3	a	a	DET
absel-557	249	4	useful	useful	ADJ
absel-557	249	5	variation	variation	NOUN
absel-557	249	6	might	might	AUX
absel-557	249	7	be	be	AUX
absel-557	249	8	loyalty	loyalty	NOUN
absel-557	249	9	per	per	ADP
absel-557	249	10	marketing	marketing	NOUN
absel-557	249	11	dollar	dollar	NOUN
absel-557	249	12	spent	spend	VERB
absel-557	249	13	:	:	PUNCT
absel-557	249	14	table	table	NOUN
absel-557	249	15	3	3	NUM
absel-557	249	16	:	:	PUNCT
absel-557	249	17	an	an	DET
absel-557	249	18	illustrative	illustrative	ADJ
absel-557	249	19	research	research	NOUN
absel-557	249	20	report	report	NOUN
absel-557	249	21	conveying	convey	VERB
absel-557	249	22	critical	critical	ADJ
absel-557	249	23	information	information	NOUN
absel-557	249	24	regarding	regard	VERB
absel-557	249	25	segment	segment	NOUN
absel-557	249	26	preferences	preference	NOUN
absel-557	249	27	and	and	CCONJ
absel-557	249	28	company	company	NOUN
absel-557	249	29	performance	performance	NOUN
absel-557	249	30	segment	segment	NOUN
absel-557	249	31	1	1	NUM
absel-557	249	32	demand	demand	NOUN
absel-557	249	33	potential	potential	ADJ
absel-557	249	34	key	key	ADJ
absel-557	249	35	information	information	NOUN
absel-557	249	36	potential	potential	ADJ
absel-557	249	37	customers	customer	NOUN
absel-557	249	38	60,000	60,000	NUM
absel-557	249	39	average	average	ADJ
absel-557	249	40	units	unit	NOUN
absel-557	249	41	per	per	ADP
absel-557	249	42	purchase	purchase	NOUN
absel-557	249	43	1,000	1,000	NUM
absel-557	249	44	average	average	ADJ
absel-557	249	45	purchases	purchase	NOUN
absel-557	249	46	per	per	ADP
absel-557	249	47	year	year	NOUN
absel-557	249	48	3	3	NUM
absel-557	249	49	segment	segment	NOUN
absel-557	249	50	1	1	NUM
absel-557	249	51	promotional	promotional	ADJ
absel-557	249	52	response	response	NOUN
absel-557	249	53	sensitivities	sensitivity	NOUN
absel-557	249	54	%	%	VERB
absel-557	249	55	customer	customer	NOUN
absel-557	249	56	sensitivity	sensitivity	NOUN
absel-557	249	57	association	association	NOUN
absel-557	249	58	with	with	ADP
absel-557	249	59	emotional	emotional	ADJ
absel-557	249	60	activities	activity	NOUN
absel-557	249	61	and	and	CCONJ
absel-557	249	62	events	event	NOUN
absel-557	249	63	30	30	NUM
absel-557	249	64	%	%	NOUN
absel-557	249	65	association	association	NOUN
absel-557	249	66	with	with	ADP
absel-557	249	67	high	high	ADJ
absel-557	249	68	-	-	PUNCT
absel-557	249	69	profile	profile	NOUN
absel-557	249	70	brand	brand	NOUN
absel-557	249	71	25	25	NUM
absel-557	249	72	%	%	NOUN
absel-557	249	73	broad	broad	ADJ
absel-557	249	74	product	product	NOUN
absel-557	249	75	awareness	awareness	NOUN
absel-557	249	76	60	60	NUM
absel-557	249	77	%	%	NOUN
absel-557	249	78	cost	cost	NOUN
absel-557	249	79	competitiveness	competitiveness	NOUN
absel-557	249	80	80	80	NUM
absel-557	249	81	%	%	NOUN
absel-557	249	82	customer	customer	NOUN
absel-557	249	83	service	service	NOUN
absel-557	249	84	60	60	NUM
absel-557	249	85	%	%	NOUN
absel-557	249	86	loyalty	loyalty	NOUN
absel-557	249	87	/	/	SYM
absel-557	249	88	customer	customer	NOUN
absel-557	249	89	recognition	recognition	NOUN
absel-557	249	90	programs	program	NOUN
absel-557	249	91	55	55	NUM
absel-557	249	92	%	%	NOUN
absel-557	249	93	return	return	NOUN
absel-557	249	94	customer	customer	NOUN
absel-557	249	95	promotion	promotion	NOUN
absel-557	249	96	50	50	NUM
absel-557	249	97	%	%	NOUN
absel-557	249	98	well	well	ADV
absel-557	249	99	-	-	PUNCT
absel-557	249	100	defined	define	VERB
absel-557	249	101	functionality	functionality	NOUN
absel-557	249	102	75	75	NUM
absel-557	249	103	%	%	NOUN
absel-557	249	104	62	62	NUM
absel-557	249	105	developments	development	NOUN
absel-557	249	106	in	in	ADP
absel-557	249	107	business	business	NOUN
absel-557	249	108	simulation	simulation	NOUN
absel-557	249	109	and	and	CCONJ
absel-557	249	110	experiential	experiential	ADJ
absel-557	249	111	learning	learning	NOUN
absel-557	249	112	,	,	PUNCT
absel-557	249	113	volume	volume	NOUN
absel-557	249	114	32	32	NUM
absel-557	249	115	,	,	PUNCT
absel-557	249	116	2005	2005	NUM
absel-557	249	117	(	(	PUNCT
absel-557	249	118	)	)	PUNCT
absel-557	249	119	∑	∑	PUNCT
absel-557	249	120	=	=	PUNCT
absel-557	249	121	−⋅−+	−⋅−+	X
absel-557	250	1	=	=	PUNCT
absel-557	251	1	i	i	PRON
absel-557	251	2	j	j	NOUN
absel-557	251	3	tj	tj	X
absel-557	251	4	tjtj	tjtj	NOUN
absel-557	251	5	t	t	PROPN
absel-557	251	6	b	b	PROPN
absel-557	251	7	lal	lal	PROPN
absel-557	252	1	i	i	PROPN
absel-557	252	2	lpd	lpd	PROPN
absel-557	252	3	1	1	NUM
absel-557	252	4	,	,	PUNCT
absel-557	252	5	1	1	NUM
absel-557	252	6	,	,	PUNCT
absel-557	252	7	,	,	PUNCT
absel-557	252	8	)	)	PUNCT
absel-557	252	9	1(1	1(1	NUM
absel-557	252	10	(	(	PUNCT
absel-557	252	11	10	10	NUM
absel-557	252	12	)	)	PUNCT
absel-557	252	13	where	where	SCONJ
absel-557	252	14	lpdt	lpdt	ADJ
absel-557	252	15	=	=	NOUN
absel-557	252	16	loyalty	loyalty	NOUN
absel-557	252	17	per	per	ADP
absel-557	252	18	marketing	marketing	NOUN
absel-557	252	19	dollar	dollar	NOUN
absel-557	252	20	spent	spend	VERB
absel-557	252	21	in	in	ADP
absel-557	252	22	time	time	NOUN
absel-557	252	23	t	t	PROPN
absel-557	252	24	l	l	PROPN
absel-557	252	25	j	j	PROPN
absel-557	252	26	,	,	PUNCT
absel-557	252	27	t	t	PROPN
absel-557	252	28	=	=	PUNCT
absel-557	252	29	the	the	DET
absel-557	252	30	customer	customer	NOUN
absel-557	252	31	retention	retention	NOUN
absel-557	252	32	probability	probability	NOUN
absel-557	252	33	for	for	ADP
absel-557	252	34	segment	segment	NOUN
absel-557	252	35	j	j	PROPN
absel-557	252	36	at	at	ADP
absel-557	252	37	time	time	NOUN
absel-557	252	38	t	t	PROPN
absel-557	252	39	bj	bj	NOUN
absel-557	252	40	,	,	PUNCT
absel-557	252	41	t	t	PROPN
absel-557	252	42	=	=	PUNCT
absel-557	252	43	the	the	DET
absel-557	252	44	actual	actual	ADJ
absel-557	252	45	promotional	promotional	ADJ
absel-557	252	46	dollars	dollar	NOUN
absel-557	252	47	budgeted	budget	VERB
absel-557	252	48	by	by	ADP
absel-557	252	49	a	a	DET
absel-557	252	50	player	player	NOUN
absel-557	252	51	for	for	ADP
absel-557	252	52	segment	segment	PROPN
absel-557	252	53	j	j	PROPN
absel-557	252	54	in	in	ADP
absel-557	252	55	time	time	NOUN
absel-557	253	1	t	t	PROPN
absel-557	253	2	a	a	X
absel-557	253	3	=	=	X
absel-557	253	4	the	the	DET
absel-557	253	5	smoothing	smooth	VERB
absel-557	253	6	factor	factor	NOUN
absel-557	253	7	used	use	VERB
absel-557	253	8	in	in	ADP
absel-557	253	9	equation	equation	NOUN
absel-557	253	10	(	(	PUNCT
absel-557	253	11	6	6	NUM
absel-557	253	12	)	)	PUNCT
absel-557	253	13	to	to	PART
absel-557	253	14	account	account	VERB
absel-557	253	15	for	for	ADP
absel-557	253	16	customer	customer	NOUN
absel-557	253	17	“	"	PUNCT
absel-557	253	18	inertia	inertia	NOUN
absel-557	253	19	”	"	PUNCT
absel-557	253	20	in	in	ADP
absel-557	253	21	withdrawing	withdraw	VERB
absel-557	253	22	loyalty	loyalty	NOUN
absel-557	253	23	equation	equation	NOUN
absel-557	253	24	(	(	PUNCT
absel-557	253	25	10	10	NUM
absel-557	253	26	)	)	PUNCT
absel-557	253	27	removes	remove	VERB
absel-557	253	28	the	the	DET
absel-557	253	29	smoothing	smooth	VERB
absel-557	253	30	factor	factor	NOUN
absel-557	253	31	used	use	VERB
absel-557	253	32	to	to	PART
absel-557	253	33	calculate	calculate	VERB
absel-557	253	34	loyalty	loyalty	NOUN
absel-557	253	35	in	in	ADP
absel-557	253	36	equation	equation	NOUN
absel-557	253	37	(	(	PUNCT
absel-557	253	38	6	6	NUM
absel-557	253	39	)	)	PUNCT
absel-557	253	40	,	,	PUNCT
absel-557	253	41	reflecting	reflect	VERB
absel-557	253	42	the	the	DET
absel-557	253	43	actual	actual	ADJ
absel-557	253	44	loyalty	loyalty	NOUN
absel-557	253	45	earned	earn	VERB
absel-557	253	46	in	in	ADP
absel-557	253	47	time	time	NOUN
absel-557	253	48	t.	t.	NOUN
absel-557	253	49	the	the	DET
absel-557	253	50	measure	measure	NOUN
absel-557	253	51	provides	provide	VERB
absel-557	253	52	an	an	DET
absel-557	253	53	index	index	NOUN
absel-557	253	54	of	of	ADP
absel-557	253	55	how	how	SCONJ
absel-557	253	56	efficiently	efficiently	ADV
absel-557	253	57	players	player	NOUN
absel-557	253	58	are	be	AUX
absel-557	253	59	spending	spend	VERB
absel-557	253	60	their	their	PRON
absel-557	253	61	money	money	NOUN
absel-557	253	62	in	in	ADP
absel-557	253	63	support	support	NOUN
absel-557	253	64	of	of	ADP
absel-557	253	65	customer	customer	NOUN
absel-557	253	66	loyalty	loyalty	NOUN
absel-557	253	67	,	,	PUNCT
absel-557	253	68	which	which	PRON
absel-557	253	69	spending	spending	NOUN
absel-557	253	70	is	be	AUX
absel-557	253	71	presumably	presumably	ADV
absel-557	253	72	driven	drive	VERB
absel-557	253	73	by	by	ADP
absel-557	253	74	the	the	DET
absel-557	253	75	players	player	NOUN
absel-557	253	76	’	'	PUNCT
absel-557	253	77	strategy	strategy	NOUN
absel-557	253	78	.	.	PUNCT
absel-557	254	1	rather	rather	ADV
absel-557	254	2	than	than	ADP
absel-557	254	3	looking	look	VERB
absel-557	254	4	at	at	ADP
absel-557	254	5	loyalty	loyalty	NOUN
absel-557	254	6	by	by	ADP
absel-557	254	7	segment	segment	NOUN
absel-557	254	8	,	,	PUNCT
absel-557	254	9	the	the	DET
absel-557	254	10	measure	measure	NOUN
absel-557	254	11	rewards	reward	VERB
absel-557	254	12	players	player	NOUN
absel-557	254	13	for	for	ADP
absel-557	254	14	spending	spend	VERB
absel-557	254	15	their	their	PRON
absel-557	254	16	money	money	NOUN
absel-557	254	17	in	in	ADP
absel-557	254	18	segments	segment	NOUN
absel-557	254	19	where	where	SCONJ
absel-557	254	20	they	they	PRON
absel-557	254	21	will	will	AUX
absel-557	254	22	get	get	VERB
absel-557	254	23	maximum	maximum	ADJ
absel-557	254	24	return	return	NOUN
absel-557	254	25	.	.	PUNCT
absel-557	255	1	summary	summary	NOUN
absel-557	255	2	and	and	CCONJ
absel-557	255	3	conclusions	conclusion	NOUN
absel-557	255	4	the	the	DET
absel-557	255	5	purpose	purpose	NOUN
absel-557	255	6	of	of	ADP
absel-557	255	7	this	this	DET
absel-557	255	8	paper	paper	NOUN
absel-557	255	9	has	have	AUX
absel-557	255	10	been	be	AUX
absel-557	255	11	to	to	PART
absel-557	255	12	address	address	VERB
absel-557	255	13	the	the	DET
absel-557	255	14	surprising	surprising	ADJ
absel-557	255	15	dearth	dearth	NOUN
absel-557	255	16	of	of	ADP
absel-557	255	17	literature	literature	NOUN
absel-557	255	18	addressing	address	VERB
absel-557	255	19	the	the	DET
absel-557	255	20	topics	topic	NOUN
absel-557	255	21	of	of	ADP
absel-557	255	22	customer	customer	NOUN
absel-557	255	23	lifetime	lifetime	NOUN
absel-557	255	24	value	value	NOUN
absel-557	255	25	and	and	CCONJ
absel-557	255	26	customer	customer	NOUN
absel-557	255	27	equity	equity	NOUN
absel-557	255	28	in	in	ADP
absel-557	255	29	the	the	DET
absel-557	255	30	business	business	NOUN
absel-557	255	31	simulations	simulation	NOUN
absel-557	255	32	.	.	PUNCT
absel-557	256	1	we	we	PRON
absel-557	256	2	have	have	AUX
absel-557	256	3	discussed	discuss	VERB
absel-557	256	4	the	the	DET
absel-557	256	5	nature	nature	NOUN
absel-557	256	6	of	of	ADP
absel-557	256	7	the	the	DET
absel-557	256	8	constructs	construct	NOUN
absel-557	256	9	and	and	CCONJ
absel-557	256	10	how	how	SCONJ
absel-557	256	11	they	they	PRON
absel-557	256	12	might	might	AUX
absel-557	256	13	impact	impact	VERB
absel-557	256	14	on	on	ADP
absel-557	256	15	simulation	simulation	NOUN
absel-557	256	16	performance	performance	NOUN
absel-557	256	17	,	,	PUNCT
absel-557	256	18	rewarding	rewarding	ADJ
absel-557	256	19	players	player	NOUN
absel-557	256	20	more	more	ADV
absel-557	256	21	directly	directly	ADV
absel-557	256	22	than	than	ADP
absel-557	256	23	conventional	conventional	ADJ
absel-557	256	24	simulations	simulation	NOUN
absel-557	256	25	for	for	ADP
absel-557	256	26	embarking	embark	VERB
absel-557	256	27	on	on	ADP
absel-557	256	28	strategies	strategy	NOUN
absel-557	256	29	aimed	aim	VERB
absel-557	256	30	at	at	ADP
absel-557	256	31	building	build	VERB
absel-557	256	32	long	long	ADJ
absel-557	256	33	-	-	PUNCT
absel-557	256	34	term	term	NOUN
absel-557	256	35	customer	customer	NOUN
absel-557	256	36	value	value	NOUN
absel-557	256	37	.	.	PUNCT
absel-557	257	1	in	in	ADP
absel-557	257	2	the	the	DET
absel-557	257	3	second	second	ADJ
absel-557	257	4	section	section	NOUN
absel-557	257	5	of	of	ADP
absel-557	257	6	the	the	DET
absel-557	257	7	paper	paper	NOUN
absel-557	257	8	,	,	PUNCT
absel-557	257	9	we	we	PRON
absel-557	257	10	focused	focus	VERB
absel-557	257	11	on	on	ADP
absel-557	257	12	specific	specific	ADJ
absel-557	257	13	methods	method	NOUN
absel-557	257	14	for	for	ADP
absel-557	257	15	incorporating	incorporate	VERB
absel-557	257	16	clv	clv	PROPN
absel-557	257	17	and	and	CCONJ
absel-557	257	18	customer	customer	NOUN
absel-557	257	19	equity	equity	NOUN
absel-557	257	20	concepts	concept	NOUN
absel-557	257	21	into	into	ADP
absel-557	257	22	simulation	simulation	NOUN
absel-557	257	23	games	game	NOUN
absel-557	257	24	.	.	PUNCT
absel-557	258	1	these	these	DET
absel-557	258	2	methods	method	NOUN
absel-557	258	3	can	can	AUX
absel-557	258	4	(	(	PUNCT
absel-557	258	5	and	and	CCONJ
absel-557	258	6	should	should	AUX
absel-557	258	7	,	,	PUNCT
absel-557	258	8	in	in	ADP
absel-557	258	9	our	our	PRON
absel-557	258	10	view	view	NOUN
absel-557	258	11	)	)	PUNCT
absel-557	258	12	be	be	AUX
absel-557	258	13	used	use	VERB
absel-557	258	14	to	to	PART
absel-557	258	15	update	update	VERB
absel-557	258	16	conventional	conventional	ADJ
absel-557	258	17	marketing	marketing	NOUN
absel-557	258	18	simulations	simulation	NOUN
absel-557	258	19	.	.	PUNCT
absel-557	259	1	however	however	ADV
absel-557	259	2	,	,	PUNCT
absel-557	259	3	the	the	DET
absel-557	259	4	added	add	VERB
absel-557	259	5	complexity	complexity	NOUN
absel-557	259	6	they	they	PRON
absel-557	259	7	would	would	AUX
absel-557	259	8	bring	bring	VERB
absel-557	259	9	to	to	ADP
absel-557	259	10	the	the	DET
absel-557	259	11	game	game	NOUN
absel-557	259	12	might	might	AUX
absel-557	259	13	obscure	obscure	VERB
absel-557	259	14	some	some	PRON
absel-557	259	15	of	of	ADP
absel-557	259	16	the	the	DET
absel-557	259	17	learning	learning	NOUN
absel-557	259	18	the	the	DET
absel-557	259	19	concepts	concept	NOUN
absel-557	259	20	should	should	AUX
absel-557	259	21	bring	bring	VERB
absel-557	259	22	to	to	ADP
absel-557	259	23	a	a	DET
absel-557	259	24	game	game	NOUN
absel-557	259	25	(	(	PUNCT
absel-557	259	26	cannon	cannon	NOUN
absel-557	259	27	1995	1995	NUM
absel-557	259	28	)	)	PUNCT
absel-557	259	29	.	.	PUNCT
absel-557	260	1	another	another	DET
absel-557	260	2	approach	approach	NOUN
absel-557	260	3	would	would	AUX
absel-557	260	4	be	be	AUX
absel-557	260	5	to	to	PART
absel-557	260	6	use	use	VERB
absel-557	260	7	the	the	DET
absel-557	260	8	principles	principle	NOUN
absel-557	260	9	discussed	discuss	VERB
absel-557	260	10	in	in	ADP
absel-557	260	11	the	the	DET
absel-557	260	12	paper	paper	NOUN
absel-557	260	13	to	to	PART
absel-557	260	14	develop	develop	VERB
absel-557	260	15	a	a	DET
absel-557	260	16	game	game	NOUN
absel-557	260	17	whose	whose	DET
absel-557	260	18	primary	primary	ADJ
absel-557	260	19	focus	focus	NOUN
absel-557	260	20	is	be	AUX
absel-557	260	21	built	build	VERB
absel-557	260	22	around	around	ADP
absel-557	260	23	the	the	DET
absel-557	260	24	managing	manage	VERB
absel-557	260	25	customer	customer	NOUN
absel-557	260	26	value	value	NOUN
absel-557	260	27	.	.	PUNCT
absel-557	261	1	for	for	ADP
absel-557	261	2	instance	instance	NOUN
absel-557	261	3	,	,	PUNCT
absel-557	261	4	one	one	NUM
absel-557	261	5	of	of	ADP
absel-557	261	6	the	the	DET
absel-557	261	7	changes	change	NOUN
absel-557	261	8	this	this	PRON
absel-557	261	9	would	would	AUX
absel-557	261	10	call	call	VERB
absel-557	261	11	for	for	ADP
absel-557	261	12	might	might	AUX
absel-557	261	13	be	be	AUX
absel-557	261	14	to	to	PART
absel-557	261	15	focus	focus	VERB
absel-557	261	16	the	the	DET
absel-557	261	17	marketing	marketing	NOUN
absel-557	261	18	budget	budget	NOUN
absel-557	261	19	allocation	allocation	NOUN
absel-557	261	20	on	on	ADP
absel-557	261	21	customer	customer	NOUN
absel-557	261	22	-	-	PUNCT
absel-557	261	23	equity	equity	NOUN
absel-557	261	24	(	(	PUNCT
absel-557	261	25	and	and	CCONJ
absel-557	261	26	subsequent	subsequent	ADJ
absel-557	261	27	customer	customer	NOUN
absel-557	261	28	-	-	PUNCT
absel-557	261	29	retention	retention	NOUN
absel-557	261	30	)	)	PUNCT
absel-557	261	31	building	building	NOUN
absel-557	261	32	activities	activity	NOUN
absel-557	261	33	rather	rather	ADV
absel-557	261	34	than	than	ADP
absel-557	261	35	simply	simply	ADV
absel-557	261	36	customer	customer	NOUN
absel-557	261	37	attraction	attraction	NOUN
absel-557	261	38	activities	activity	NOUN
absel-557	261	39	.	.	PUNCT
absel-557	262	1	third	third	ADV
absel-557	262	2	,	,	PUNCT
absel-557	262	3	we	we	PRON
absel-557	262	4	have	have	AUX
absel-557	262	5	suggested	suggest	VERB
absel-557	262	6	two	two	NUM
absel-557	262	7	indices	index	NOUN
absel-557	262	8	of	of	ADP
absel-557	262	9	simulation	simulation	NOUN
absel-557	262	10	performance	performance	NOUN
absel-557	262	11	that	that	PRON
absel-557	262	12	might	might	AUX
absel-557	262	13	be	be	AUX
absel-557	262	14	used	use	VERB
absel-557	262	15	in	in	ADP
absel-557	262	16	addition	addition	NOUN
absel-557	262	17	to	to	ADP
absel-557	262	18	more	more	ADV
absel-557	262	19	traditional	traditional	ADJ
absel-557	262	20	indices	index	NOUN
absel-557	262	21	,	,	PUNCT
absel-557	262	22	such	such	ADJ
absel-557	262	23	as	as	ADP
absel-557	262	24	profit	profit	NOUN
absel-557	262	25	and	and	CCONJ
absel-557	262	26	forecasting	forecasting	NOUN
absel-557	262	27	accuracy	accuracy	NOUN
absel-557	262	28	(	(	PUNCT
absel-557	262	29	teach	teach	VERB
absel-557	262	30	1990	1990	NUM
absel-557	262	31	)	)	PUNCT
absel-557	262	32	.	.	PUNCT
absel-557	263	1	these	these	DET
absel-557	263	2	indices	index	NOUN
absel-557	263	3	are	be	AUX
absel-557	263	4	total	total	ADJ
absel-557	263	5	customer	customer	NOUN
absel-557	263	6	equity	equity	NOUN
absel-557	263	7	and	and	CCONJ
absel-557	263	8	customer	customer	NOUN
absel-557	263	9	loyalty	loyalty	NOUN
absel-557	263	10	per	per	ADP
absel-557	263	11	marketing	marketing	NOUN
absel-557	263	12	dollar	dollar	NOUN
absel-557	263	13	spent	spend	VERB
absel-557	263	14	.	.	PUNCT
absel-557	264	1	they	they	PRON
absel-557	264	2	are	be	AUX
absel-557	264	3	new	new	ADJ
absel-557	264	4	to	to	ADP
absel-557	264	5	the	the	DET
absel-557	264	6	simulation	simulation	NOUN
absel-557	264	7	literature	literature	NOUN
absel-557	264	8	,	,	PUNCT
absel-557	264	9	and	and	CCONJ
absel-557	264	10	,	,	PUNCT
absel-557	264	11	we	we	PRON
absel-557	264	12	suggest	suggest	VERB
absel-557	264	13	,	,	PUNCT
absel-557	264	14	are	be	AUX
absel-557	264	15	potentially	potentially	ADV
absel-557	264	16	useful	useful	ADJ
absel-557	264	17	measures	measure	NOUN
absel-557	264	18	of	of	ADP
absel-557	264	19	how	how	SCONJ
absel-557	264	20	well	well	ADV
absel-557	264	21	players	player	NOUN
absel-557	264	22	are	be	AUX
absel-557	264	23	addressing	address	VERB
absel-557	264	24	customer	customer	NOUN
absel-557	264	25	value	value	NOUN
absel-557	264	26	in	in	ADP
absel-557	264	27	their	their	PRON
absel-557	264	28	strategic	strategic	ADJ
absel-557	264	29	decisions	decision	NOUN
absel-557	264	30	.	.	PUNCT
absel-557	265	1	finally	finally	ADV
absel-557	265	2	,	,	PUNCT
absel-557	265	3	we	we	PRON
absel-557	265	4	have	have	AUX
absel-557	265	5	fit	fit	VERB
absel-557	265	6	our	our	PRON
absel-557	265	7	suggestions	suggestion	NOUN
absel-557	265	8	into	into	ADP
absel-557	265	9	gold	gold	NOUN
absel-557	265	10	’s	’s	PART
absel-557	265	11	(	(	PUNCT
absel-557	265	12	2003	2003	NUM
absel-557	265	13	)	)	PUNCT
absel-557	265	14	standard	standard	ADJ
absel-557	265	15	business	business	NOUN
absel-557	265	16	game	game	NOUN
absel-557	265	17	algorithm	algorithm	NOUN
absel-557	265	18	–	–	PUNCT
absel-557	265	19	what	what	PRON
absel-557	265	20	cannon	cannon	NOUN
absel-557	265	21	and	and	CCONJ
absel-557	265	22	schwaiger	schwaiger	X
absel-557	265	23	(	(	PUNCT
absel-557	265	24	2004	2004	NUM
absel-557	265	25	)	)	PUNCT
absel-557	265	26	call	call	VERB
absel-557	265	27	the	the	DET
absel-557	265	28	“	"	PUNCT
absel-557	265	29	gold	gold	ADJ
absel-557	265	30	standard	standard	NOUN
absel-557	265	31	”	"	PUNCT
absel-557	265	32	–	–	PUNCT
absel-557	265	33	in	in	ADP
absel-557	265	34	an	an	DET
absel-557	265	35	effort	effort	NOUN
absel-557	265	36	to	to	PART
absel-557	265	37	make	make	VERB
absel-557	265	38	their	their	PRON
absel-557	265	39	implementation	implementation	NOUN
absel-557	265	40	more	more	ADV
absel-557	265	41	efficient	efficient	ADJ
absel-557	265	42	and	and	CCONJ
absel-557	265	43	compatible	compatible	ADJ
absel-557	265	44	with	with	ADP
absel-557	265	45	other	other	ADJ
absel-557	265	46	concepts	concept	NOUN
absel-557	265	47	game	game	NOUN
absel-557	265	48	designers	designer	NOUN
absel-557	265	49	might	might	AUX
absel-557	265	50	want	want	VERB
absel-557	265	51	to	to	PART
absel-557	265	52	address	address	VERB
absel-557	265	53	in	in	ADP
absel-557	265	54	their	their	PRON
absel-557	265	55	simulations	simulation	NOUN
absel-557	265	56	.	.	PUNCT
absel-557	266	1	hopefully	hopefully	ADV
absel-557	266	2	,	,	PUNCT
absel-557	266	3	this	this	PRON
absel-557	266	4	will	will	AUX
absel-557	266	5	facilitate	facilitate	VERB
absel-557	266	6	a	a	DET
absel-557	266	7	more	more	ADV
absel-557	266	8	rapid	rapid	ADJ
absel-557	266	9	incorporation	incorporation	NOUN
absel-557	266	10	of	of	ADP
absel-557	266	11	clv	clv	PROPN
absel-557	266	12	and	and	CCONJ
absel-557	266	13	customer	customer	NOUN
absel-557	266	14	equity	equity	NOUN
absel-557	266	15	concepts	concept	NOUN
absel-557	266	16	into	into	ADP
absel-557	266	17	future	future	ADJ
absel-557	266	18	games	game	NOUN
absel-557	266	19	.	.	PUNCT
absel-557	267	1	references	reference	NOUN
absel-557	267	2	babin	babin	PROPN
absel-557	267	3	,	,	PUNCT
absel-557	267	4	barry	barry	PROPN
absel-557	267	5	j	j	PROPN
absel-557	267	6	,	,	PUNCT
absel-557	267	7	william	william	PROPN
absel-557	267	8	r.	r.	PROPN
absel-557	267	9	darden	darden	PROPN
absel-557	267	10	,	,	PUNCT
absel-557	267	11	and	and	CCONJ
absel-557	267	12	mitch	mitch	PROPN
absel-557	267	13	griffin	griffin	PROPN
absel-557	267	14	(	(	PUNCT
absel-557	267	15	1994	1994	NUM
absel-557	267	16	)	)	PUNCT
absel-557	267	17	.	.	PUNCT
absel-557	268	1	“	"	PUNCT
absel-557	268	2	work	work	VERB
absel-557	268	3	and/or	and/or	CCONJ
absel-557	268	4	fun	fun	NOUN
absel-557	268	5	:	:	PUNCT
absel-557	268	6	measuring	measure	VERB
absel-557	268	7	utilitarian	utilitarian	ADJ
absel-557	268	8	shopping	shopping	NOUN
absel-557	268	9	.	.	PUNCT
absel-557	268	10	”	"	PUNCT
absel-557	268	11	journal	journal	NOUN
absel-557	268	12	of	of	ADP
absel-557	268	13	consumer	consumer	NOUN
absel-557	268	14	research	research	NOUN
absel-557	268	15	20:4	20:4	NUM
absel-557	268	16	(	(	PUNCT
absel-557	268	17	march	march	PROPN
absel-557	268	18	)	)	PUNCT
absel-557	268	19	,	,	PUNCT
absel-557	268	20	644	644	NUM
absel-557	268	21	-	-	SYM
absel-557	268	22	657	657	NUM
absel-557	268	23	.	.	PUNCT
absel-557	269	1	bell	bell	PROPN
absel-557	269	2	,	,	PUNCT
absel-557	269	3	david	david	PROPN
absel-557	269	4	,	,	PUNCT
absel-557	269	5	john	john	PROPN
absel-557	269	6	deighton	deighton	PROPN
absel-557	269	7	,	,	PUNCT
absel-557	269	8	werner	werner	PROPN
absel-557	269	9	j.	j.	PROPN
absel-557	269	10	reinartz	reinartz	PROPN
absel-557	269	11	,	,	PUNCT
absel-557	269	12	roland	roland	PROPN
absel-557	269	13	t.	t.	PROPN
absel-557	269	14	rust	rust	PROPN
absel-557	269	15	,	,	PUNCT
absel-557	269	16	and	and	CCONJ
absel-557	269	17	gordon	gordon	PROPN
absel-557	269	18	swartz	swartz	PROPN
absel-557	269	19	(	(	PUNCT
absel-557	269	20	2002	2002	NUM
absel-557	269	21	)	)	PUNCT
absel-557	269	22	.	.	PUNCT
absel-557	270	1	“	"	PUNCT
absel-557	270	2	seven	seven	NUM
absel-557	270	3	barriers	barrier	NOUN
absel-557	270	4	to	to	ADP
absel-557	270	5	customer	customer	NOUN
absel-557	270	6	equity	equity	NOUN
absel-557	270	7	management	management	NOUN
absel-557	270	8	.	.	PUNCT
absel-557	270	9	”	"	PUNCT
absel-557	271	1	journal	journal	PROPN
absel-557	271	2	of	of	ADP
absel-557	271	3	services	service	NOUN
absel-557	271	4	management	management	NOUN
absel-557	271	5	5:1	5:1	NUM
absel-557	271	6	(	(	PUNCT
absel-557	271	7	august	august	PROPN
absel-557	271	8	)	)	PUNCT
absel-557	271	9	,	,	PUNCT
absel-557	271	10	77	77	NUM
absel-557	271	11	-	-	SYM
absel-557	271	12	86	86	NUM
absel-557	271	13	.	.	PUNCT
absel-557	271	14	cannon	cannon	NOUN
absel-557	271	15	,	,	PUNCT
absel-557	271	16	hugh	hugh	PROPN
absel-557	271	17	m.	m.	PROPN
absel-557	271	18	(	(	PUNCT
absel-557	271	19	1995	1995	NUM
absel-557	271	20	)	)	PUNCT
absel-557	271	21	.	.	PUNCT
absel-557	272	1	“	"	PUNCT
absel-557	272	2	dealing	deal	VERB
absel-557	272	3	with	with	ADP
absel-557	272	4	the	the	DET
absel-557	272	5	complexity	complexity	NOUN
absel-557	272	6	paradox	paradox	NOUN
absel-557	272	7	in	in	ADP
absel-557	272	8	business	business	NOUN
absel-557	272	9	simulation	simulation	NOUN
absel-557	272	10	games	game	NOUN
absel-557	272	11	.	.	PUNCT
absel-557	272	12	”	"	PUNCT
absel-557	273	1	developments	development	NOUN
absel-557	273	2	in	in	ADP
absel-557	273	3	simulation	simulation	NOUN
absel-557	273	4	and	and	CCONJ
absel-557	273	5	experience	experience	NOUN
absel-557	273	6	learning	learning	NOUN
absel-557	273	7	,	,	PUNCT
absel-557	273	8	22	22	NUM
absel-557	273	9	,	,	PUNCT
absel-557	273	10	96	96	NUM
absel-557	273	11	-	-	SYM
absel-557	273	12	102	102	NUM
absel-557	273	13	.	.	PUNCT
absel-557	273	14	reprinted	reprint	VERB
absel-557	273	15	in	in	ADP
absel-557	273	16	the	the	DET
absel-557	273	17	bernie	bernie	PROPN
absel-557	273	18	keys	key	VERB
absel-557	273	19	library	library	PROPN
absel-557	273	20	,	,	PUNCT
absel-557	273	21	5th	5th	ADJ
absel-557	273	22	edition	edition	NOUN
absel-557	274	1	[	[	X
absel-557	274	2	available	available	ADJ
absel-557	274	3	from	from	ADP
absel-557	274	4	http://absel.org	http://absel.org	PROPN
absel-557	274	5	]	]	PUNCT
absel-557	274	6	cannon	cannon	NOUN
absel-557	274	7	,	,	PUNCT
absel-557	274	8	hugh	hugh	PROPN
absel-557	274	9	m.	m.	PROPN
absel-557	274	10	,	,	PUNCT
absel-557	274	11	john	john	PROPN
absel-557	274	12	d.	d.	PROPN
absel-557	274	13	leckenby	leckenby	PROPN
absel-557	274	14	and	and	CCONJ
absel-557	274	15	avery	avery	PROPN
absel-557	274	16	abernethy	abernethy	PROPN
absel-557	274	17	(	(	PUNCT
absel-557	274	18	2002	2002	NUM
absel-557	274	19	)	)	PUNCT
absel-557	274	20	.	.	PUNCT
absel-557	275	1	“	"	PUNCT
absel-557	275	2	beyond	beyond	ADP
absel-557	275	3	effective	effective	ADJ
absel-557	275	4	frequency	frequency	NOUN
absel-557	275	5	:	:	PUNCT
absel-557	275	6	evaluating	evaluate	VERB
absel-557	275	7	media	medium	NOUN
absel-557	275	8	schedules	schedule	NOUN
absel-557	275	9	using	use	VERB
absel-557	275	10	frequency	frequency	NOUN
absel-557	275	11	value	value	NOUN
absel-557	275	12	planning	planning	NOUN
absel-557	275	13	,	,	PUNCT
absel-557	275	14	”	"	PUNCT
absel-557	275	15	journal	journal	NOUN
absel-557	275	16	of	of	ADP
absel-557	275	17	advertising	advertising	NOUN
absel-557	275	18	research	research	NOUN
absel-557	275	19	,	,	PUNCT
absel-557	275	20	32:6	32:6	NUM
absel-557	275	21	(	(	PUNCT
absel-557	275	22	november	november	PROPN
absel-557	275	23	/	/	SYM
absel-557	275	24	december	december	PROPN
absel-557	275	25	)	)	PUNCT
absel-557	275	26	,	,	PUNCT
absel-557	275	27	1	1	NUM
absel-557	275	28	-	-	SYM
absel-557	275	29	15	15	NUM
absel-557	275	30	.	.	PUNCT
absel-557	275	31	cannon	cannon	NOUN
absel-557	275	32	,	,	PUNCT
absel-557	275	33	hugh	hugh	PROPN
absel-557	275	34	m.	m.	PROPN
absel-557	275	35	and	and	CCONJ
absel-557	275	36	manfred	manfre	VERB
absel-557	275	37	schwaiger	schwaiger	X
absel-557	275	38	(	(	PUNCT
absel-557	275	39	2003	2003	NUM
absel-557	275	40	)	)	PUNCT
absel-557	275	41	.	.	PUNCT
absel-557	276	1	“	"	PUNCT
absel-557	276	2	incorporating	incorporate	VERB
absel-557	276	3	‘	'	PUNCT
absel-557	276	4	company	company	NOUN
absel-557	276	5	reputation	reputation	NOUN
absel-557	276	6	’	'	PUNCT
absel-557	276	7	into	into	ADP
absel-557	276	8	total	total	ADJ
absel-557	276	9	enterprise	enterprise	NOUN
absel-557	276	10	simulations	simulation	NOUN
absel-557	276	11	,	,	PUNCT
absel-557	276	12	”	"	PUNCT
absel-557	276	13	developments	development	NOUN
absel-557	276	14	in	in	ADP
absel-557	276	15	simulation	simulation	NOUN
absel-557	276	16	and	and	CCONJ
absel-557	276	17	experience	experience	NOUN
absel-557	276	18	learning	learning	NOUN
absel-557	276	19	,	,	PUNCT
absel-557	276	20	30	30	NUM
absel-557	276	21	,	,	PUNCT
absel-557	276	22	288	288	NUM
absel-557	276	23	-	-	SYM
absel-557	276	24	297	297	NUM
absel-557	276	25	.	.	PUNCT
absel-557	277	1	reprinted	reprint	VERB
absel-557	277	2	in	in	ADP
absel-557	277	3	the	the	DET
absel-557	277	4	bernie	bernie	PROPN
absel-557	277	5	keys	key	VERB
absel-557	277	6	library	library	PROPN
absel-557	277	7	,	,	PUNCT
absel-557	278	1	5th	5th	ADJ
absel-557	278	2	edition	edition	NOUN
absel-557	279	1	[	[	X
absel-557	279	2	available	available	ADJ
absel-557	279	3	from	from	ADP
absel-557	279	4	http://absel.org	http://absel.org	PROPN
absel-557	279	5	]	]	PUNCT
absel-557	279	6	cannon	cannon	NOUN
absel-557	279	7	,	,	PUNCT
absel-557	279	8	hugh	hugh	PROPN
absel-557	279	9	m.	m.	PROPN
absel-557	279	10	and	and	CCONJ
absel-557	279	11	manfred	manfre	VERB
absel-557	279	12	schwaiger	schwaiger	X
absel-557	279	13	(	(	PUNCT
absel-557	279	14	2004	2004	NUM
absel-557	279	15	)	)	PUNCT
absel-557	279	16	.	.	PUNCT
absel-557	280	1	“	"	PUNCT
absel-557	280	2	accounting	account	VERB
absel-557	280	3	for	for	ADP
absel-557	280	4	company	company	NOUN
absel-557	280	5	reputation	reputation	NOUN
absel-557	280	6	:	:	PUNCT
absel-557	280	7	,	,	PUNCT
absel-557	280	8	”	"	PUNCT
absel-557	280	9	developments	development	NOUN
absel-557	280	10	in	in	ADP
absel-557	280	11	simulation	simulation	NOUN
absel-557	280	12	and	and	CCONJ
absel-557	280	13	experience	experience	NOUN
absel-557	280	14	learning	learning	NOUN
absel-557	280	15	,	,	PUNCT
absel-557	280	16	30	30	NUM
absel-557	280	17	,	,	PUNCT
absel-557	280	18	288	288	NUM
absel-557	280	19	-	-	SYM
absel-557	280	20	297	297	NUM
absel-557	280	21	.	.	PUNCT
absel-557	281	1	reprinted	reprint	VERB
absel-557	281	2	in	in	ADP
absel-557	281	3	the	the	DET
absel-557	281	4	bernie	bernie	PROPN
absel-557	281	5	keys	key	VERB
absel-557	281	6	library	library	PROPN
absel-557	281	7	,	,	PUNCT
absel-557	282	1	5th	5th	ADJ
absel-557	282	2	edition	edition	NOUN
absel-557	283	1	[	[	X
absel-557	283	2	available	available	ADJ
absel-557	283	3	from	from	ADP
absel-557	283	4	http://absel.org	http://absel.org	PROPN
absel-557	283	5	]	]	PUNCT
absel-557	283	6	davidow	davidow	NOUN
absel-557	283	7	,	,	PUNCT
absel-557	283	8	william	william	PROPN
absel-557	283	9	h.	h.	PROPN
absel-557	283	10	and	and	CCONJ
absel-557	283	11	bro	bro	NOUN
absel-557	283	12	uttal	uttal	ADJ
absel-557	283	13	(	(	PUNCT
absel-557	283	14	1989	1989	NUM
absel-557	283	15	)	)	PUNCT
absel-557	283	16	,	,	PUNCT
absel-557	283	17	"	"	PUNCT
absel-557	283	18	service	service	NOUN
absel-557	283	19	companies	company	NOUN
absel-557	283	20	:	:	PUNCT
absel-557	283	21	focus	focus	VERB
absel-557	283	22	or	or	CCONJ
absel-557	283	23	falter	falter	VERB
absel-557	283	24	,	,	PUNCT
absel-557	283	25	"	"	PUNCT
absel-557	283	26	harvard	harvard	PROPN
absel-557	283	27	business	business	PROPN
absel-557	283	28	review	review	PROPN
absel-557	283	29	,	,	PUNCT
absel-557	283	30	(	(	PUNCT
absel-557	283	31	jul	jul	PROPN
absel-557	283	32	-	-	PUNCT
absel-557	283	33	aug	aug	NOUN
absel-557	283	34	)	)	PUNCT
absel-557	283	35	,	,	PUNCT
absel-557	283	36	77	77	NUM
absel-557	283	37	-	-	SYM
absel-557	283	38	85	85	NUM
absel-557	283	39	,	,	PUNCT
absel-557	283	40	service	service	NOUN
absel-557	283	41	quality	quality	NOUN
absel-557	283	42	.	.	PUNCT
absel-557	284	1	gentry	gentry	NOUN
absel-557	284	2	,	,	PUNCT
absel-557	284	3	james	james	PROPN
absel-557	284	4	w.	w.	PROPN
absel-557	284	5	,	,	PUNCT
absel-557	284	6	gerrard	gerrard	PROPN
absel-557	284	7	macintosh	macintosh	PROPN
absel-557	284	8	,	,	PUNCT
absel-557	284	9	jeffrey	jeffrey	PROPN
absel-557	284	10	stoltman	stoltman	PROPN
absel-557	284	11	,	,	PUNCT
absel-557	284	12	and	and	CCONJ
absel-557	284	13	keith	keith	PROPN
absel-557	284	14	wilson	wilson	PROPN
absel-557	284	15	(	(	PUNCT
absel-557	284	16	1994	1994	NUM
absel-557	284	17	)	)	PUNCT
absel-557	284	18	.	.	PUNCT
absel-557	285	1	“	"	PUNCT
absel-557	285	2	implications	implication	NOUN
absel-557	285	3	of	of	ADP
absel-557	285	4	the	the	DET
absel-557	285	5	trend	trend	NOUN
absel-557	285	6	toward	toward	ADP
absel-557	285	7	relationship	relationship	NOUN
absel-557	285	8	marketing	marketing	NOUN
absel-557	285	9	for	for	ADP
absel-557	285	10	experiential	experiential	ADJ
absel-557	285	11	learning	learning	NOUN
absel-557	285	12	.	.	PUNCT
absel-557	285	13	”	"	PUNCT
absel-557	286	1	development	development	NOUN
absel-557	286	2	in	in	ADP
absel-557	286	3	business	business	NOUN
absel-557	286	4	simulation	simulation	NOUN
absel-557	286	5	and	and	CCONJ
absel-557	286	6	experiential	experiential	ADJ
absel-557	286	7	learning	learning	NOUN
absel-557	286	8	,	,	PUNCT
absel-557	286	9	vol	vol	NOUN
absel-557	286	10	.	.	PROPN
absel-557	286	11	21	21	NUM
absel-557	286	12	(	(	PUNCT
absel-557	286	13	march	march	PROPN
absel-557	286	14	)	)	PUNCT
absel-557	286	15	,	,	PUNCT
absel-557	286	16	125	125	NUM
absel-557	286	17	-	-	SYM
absel-557	286	18	128	128	NUM
absel-557	286	19	.	.	PUNCT
absel-557	286	20	reprinted	reprint	VERB
absel-557	286	21	in	in	ADP
absel-557	286	22	the	the	DET
absel-557	286	23	bernie	bernie	PROPN
absel-557	286	24	keys	key	VERB
absel-557	286	25	library	library	PROPN
absel-557	286	26	,	,	PUNCT
absel-557	286	27	5th	5th	ADJ
absel-557	286	28	edition	edition	NOUN
absel-557	287	1	[	[	X
absel-557	287	2	available	available	ADJ
absel-557	287	3	from	from	ADP
absel-557	287	4	http://absel.org	http://absel.org	PROPN
absel-557	287	5	]	]	PUNCT
absel-557	287	6	gold	gold	NOUN
absel-557	287	7	,	,	PUNCT
absel-557	287	8	steven	steven	PROPN
absel-557	287	9	(	(	PUNCT
absel-557	287	10	2003	2003	NUM
absel-557	287	11	)	)	PUNCT
absel-557	287	12	.	.	PUNCT
absel-557	288	1	“	"	PUNCT
absel-557	288	2	the	the	DET
absel-557	288	3	design	design	NOUN
absel-557	288	4	of	of	ADP
absel-557	288	5	a	a	DET
absel-557	288	6	business	business	NOUN
absel-557	288	7	simulation	simulation	NOUN
absel-557	288	8	using	use	VERB
absel-557	288	9	a	a	DET
absel-557	288	10	system	system	NOUN
absel-557	288	11	-	-	PUNCT
absel-557	288	12	dynamics	dynamic	NOUN
absel-557	288	13	-	-	PUNCT
absel-557	288	14	based	base	VERB
absel-557	288	15	approach	approach	NOUN
absel-557	288	16	.	.	PUNCT
absel-557	288	17	”	"	PUNCT
absel-557	289	1	developments	development	NOUN
absel-557	289	2	in	in	ADP
absel-557	289	3	business	business	NOUN
absel-557	289	4	simulation	simulation	NOUN
absel-557	289	5	and	and	CCONJ
absel-557	289	6	experiential	experiential	ADJ
absel-557	289	7	learning	learning	NOUN
absel-557	289	8	,	,	PUNCT
absel-557	289	9	30	30	NUM
absel-557	289	10	.	.	PUNCT
absel-557	289	11	reprinted	reprint	VERB
absel-557	289	12	in	in	ADP
absel-557	289	13	the	the	DET
absel-557	289	14	bernie	bernie	PROPN
absel-557	289	15	keys	key	VERB
absel-557	289	16	library	library	PROPN
absel-557	289	17	,	,	PUNCT
absel-557	289	18	5th	5th	ADJ
absel-557	289	19	edition	edition	NOUN
absel-557	290	1	[	[	X
absel-557	290	2	available	available	ADJ
absel-557	290	3	from	from	ADP
absel-557	290	4	http://absel.org	http://absel.org	PROPN
absel-557	290	5	]	]	PUNCT
absel-557	290	6	gold	gold	NOUN
absel-557	290	7	,	,	PUNCT
absel-557	290	8	steven	steven	PROPN
absel-557	290	9	c.	c.	PROPN
absel-557	290	10	and	and	CCONJ
absel-557	290	11	thomas	thomas	PROPN
absel-557	290	12	f.	f.	PROPN
absel-557	290	13	pray	pray	PROPN
absel-557	290	14	(	(	PUNCT
absel-557	290	15	1983	1983	NUM
absel-557	290	16	)	)	PUNCT
absel-557	290	17	.	.	PUNCT
absel-557	291	1	“	"	PUNCT
absel-557	291	2	simulating	simulate	VERB
absel-557	291	3	marketing	marketing	NOUN
absel-557	291	4	and	and	CCONJ
absel-557	291	5	firm	firm	ADJ
absel-557	291	6	level	level	NOUN
absel-557	291	7	demand	demand	NOUN
absel-557	291	8	–	–	PUNCT
absel-557	291	9	a	a	DET
absel-557	291	10	robust	robust	ADJ
absel-557	291	11	demand	demand	NOUN
absel-557	291	12	system	system	NOUN
absel-557	291	13	.	.	PUNCT
absel-557	291	14	’	'	PUNCT
absel-557	292	1	developments	development	NOUN
absel-557	292	2	in	in	ADP
absel-557	292	3	business	business	NOUN
absel-557	292	4	simulation	simulation	NOUN
absel-557	292	5	and	and	CCONJ
absel-557	292	6	experiential	experiential	ADJ
absel-557	292	7	learning	learning	NOUN
absel-557	292	8	,	,	PUNCT
absel-557	292	9	10	10	NUM
absel-557	292	10	,	,	PUNCT
absel-557	292	11	101	101	NUM
absel-557	292	12	-	-	SYM
absel-557	292	13	106	106	NUM
absel-557	292	14	.	.	PUNCT
absel-557	292	15	reprinted	reprint	VERB
absel-557	292	16	in	in	ADP
absel-557	292	17	63	63	NUM
absel-557	292	18	http://absel.org/	http://absel.org/	NOUN
absel-557	293	1	http://absel.org/	http://absel.org/	NOUN
absel-557	294	1	http://absel.org/	http://absel.org/	NOUN
absel-557	295	1	http://absel.org/	http://absel.org/	VERB
absel-557	296	1	http://absel.org/	http://absel.org/	PROPN
absel-557	296	2	developments	development	NOUN
absel-557	296	3	in	in	ADP
absel-557	296	4	business	business	NOUN
absel-557	296	5	simulation	simulation	NOUN
absel-557	296	6	and	and	CCONJ
absel-557	296	7	experiential	experiential	ADJ
absel-557	296	8	learning	learning	NOUN
absel-557	296	9	,	,	PUNCT
absel-557	296	10	volume	volume	NOUN
absel-557	296	11	32	32	NUM
absel-557	296	12	,	,	PUNCT
absel-557	296	13	2005	2005	NUM
absel-557	296	14	the	the	DET
absel-557	296	15	bernie	bernie	PROPN
absel-557	296	16	keys	key	VERB
absel-557	296	17	library	library	PROPN
absel-557	296	18	,	,	PUNCT
absel-557	296	19	5th	5th	ADJ
absel-557	296	20	edition	edition	NOUN
absel-557	297	1	[	[	X
absel-557	297	2	available	available	ADJ
absel-557	297	3	from	from	ADP
absel-557	297	4	http://absel.org	http://absel.org	PROPN
absel-557	297	5	]	]	PUNCT
absel-557	297	6	jain	jain	NOUN
absel-557	297	7	,	,	PUNCT
absel-557	297	8	dipak	dipak	NOUN
absel-557	297	9	and	and	CCONJ
absel-557	297	10	siddhartha	siddhartha	PROPN
absel-557	297	11	s.	s.	PROPN
absel-557	297	12	singh	singh	PROPN
absel-557	297	13	(	(	PUNCT
absel-557	297	14	2002	2002	NUM
absel-557	297	15	)	)	PUNCT
absel-557	297	16	.	.	PUNCT
absel-557	298	1	“	"	PUNCT
absel-557	298	2	customer	customer	NOUN
absel-557	298	3	lifetime	lifetime	NOUN
absel-557	298	4	value	value	NOUN
absel-557	298	5	research	research	NOUN
absel-557	298	6	in	in	ADP
absel-557	298	7	marketing	marketing	NOUN
absel-557	298	8	:	:	PUNCT
absel-557	298	9	a	a	DET
absel-557	298	10	review	review	NOUN
absel-557	298	11	and	and	CCONJ
absel-557	298	12	future	future	ADJ
absel-557	298	13	directions	direction	NOUN
absel-557	298	14	.	.	PUNCT
absel-557	298	15	”	"	PUNCT
absel-557	299	1	journal	journal	NOUN
absel-557	299	2	of	of	ADP
absel-557	299	3	interactive	interactive	ADJ
absel-557	299	4	marketing	marketing	NOUN
absel-557	299	5	16:2	16:2	NUM
absel-557	299	6	(	(	PUNCT
absel-557	299	7	spring	spring	NOUN
absel-557	299	8	)	)	PUNCT
absel-557	299	9	,	,	PUNCT
absel-557	299	10	34	34	NUM
absel-557	299	11	-	-	SYM
absel-557	299	12	46	46	NUM
absel-557	299	13	.	.	PUNCT
absel-557	300	1	levitt	levitt	PROPN
absel-557	300	2	,	,	PUNCT
absel-557	300	3	theodore	theodore	PROPN
absel-557	300	4	(	(	PUNCT
absel-557	300	5	1983	1983	NUM
absel-557	300	6	)	)	PUNCT
absel-557	300	7	.	.	PUNCT
absel-557	301	1	“	"	PUNCT
absel-557	301	2	after	after	SCONJ
absel-557	301	3	the	the	DET
absel-557	301	4	sale	sale	NOUN
absel-557	301	5	is	be	AUX
absel-557	301	6	over	over	ADP
absel-557	301	7	…	…	PUNCT
absel-557	301	8	”	"	PUNCT
absel-557	301	9	harvard	harvard	PROPN
absel-557	301	10	business	business	PROPN
absel-557	301	11	review	review	PROPN
absel-557	301	12	61:5	61:5	NUM
absel-557	301	13	(	(	PUNCT
absel-557	301	14	september	september	PROPN
absel-557	301	15	/	/	SYM
absel-557	301	16	october	october	PROPN
absel-557	301	17	)	)	PUNCT
absel-557	301	18	,	,	PUNCT
absel-557	301	19	87	87	NUM
absel-557	301	20	-	-	SYM
absel-557	301	21	94	94	NUM
absel-557	301	22	.	.	PUNCT
absel-557	302	1	petty	petty	PROPN
absel-557	302	2	,	,	PUNCT
absel-557	302	3	richard	richard	PROPN
absel-557	302	4	e.	e.	PROPN
absel-557	302	5	,	,	PUNCT
absel-557	302	6	john	john	PROPN
absel-557	302	7	t.	t.	PROPN
absel-557	302	8	cacioppo	cacioppo	PROPN
absel-557	302	9	,	,	PUNCT
absel-557	302	10	and	and	CCONJ
absel-557	302	11	david	david	PROPN
absel-557	302	12	schumann	schumann	PROPN
absel-557	302	13	(	(	PUNCT
absel-557	302	14	1983	1983	NUM
absel-557	302	15	)	)	PUNCT
absel-557	302	16	.	.	PUNCT
absel-557	303	1	“	"	PUNCT
absel-557	303	2	central	central	ADJ
absel-557	303	3	and	and	CCONJ
absel-557	303	4	peripheral	peripheral	ADJ
absel-557	303	5	routes	route	NOUN
absel-557	303	6	to	to	ADP
absel-557	303	7	advertising	advertising	NOUN
absel-557	303	8	effectiveness	effectiveness	NOUN
absel-557	303	9	:	:	PUNCT
absel-557	303	10	the	the	DET
absel-557	303	11	moderating	moderate	VERB
absel-557	303	12	role	role	NOUN
absel-557	303	13	of	of	ADP
absel-557	303	14	involvement	involvement	NOUN
absel-557	303	15	,	,	PUNCT
absel-557	303	16	”	"	PUNCT
absel-557	303	17	journal	journal	NOUN
absel-557	303	18	of	of	ADP
absel-557	303	19	consumer	consumer	NOUN
absel-557	303	20	research	research	NOUN
absel-557	303	21	10	10	NUM
absel-557	303	22	(	(	PUNCT
absel-557	303	23	september	september	PROPN
absel-557	303	24	)	)	PUNCT
absel-557	303	25	,	,	PUNCT
absel-557	303	26	135146	135146	NUM
absel-557	303	27	.	.	PUNCT
absel-557	304	1	ratchford	ratchford	NOUN
absel-557	304	2	,	,	PUNCT
absel-557	304	3	brian	brian	PROPN
absel-557	304	4	t.	t.	PROPN
absel-557	304	5	(	(	PUNCT
absel-557	304	6	1987	1987	NUM
absel-557	304	7	)	)	PUNCT
absel-557	304	8	.	.	PUNCT
absel-557	305	1	"	"	PUNCT
absel-557	305	2	new	new	ADJ
absel-557	305	3	insights	insight	NOUN
absel-557	305	4	about	about	ADP
absel-557	305	5	the	the	DET
absel-557	305	6	fcb	fcb	PROPN
absel-557	305	7	grid	grid	NOUN
absel-557	305	8	,	,	PUNCT
absel-557	305	9	"	"	PUNCT
absel-557	305	10	journal	journal	NOUN
absel-557	305	11	of	of	ADP
absel-557	305	12	advertising	advertising	NOUN
absel-557	305	13	research	research	NOUN
absel-557	305	14	27:4	27:4	NUM
absel-557	305	15	(	(	PUNCT
absel-557	305	16	august	august	PROPN
absel-557	305	17	/	/	SYM
absel-557	305	18	september	september	PROPN
absel-557	305	19	)	)	PUNCT
absel-557	305	20	,	,	PUNCT
absel-557	305	21	24	24	NUM
absel-557	305	22	-	-	SYM
absel-557	305	23	38	38	NUM
absel-557	305	24	.	.	PUNCT
absel-557	306	1	ratchford	ratchford	NOUN
absel-557	306	2	,	,	PUNCT
absel-557	306	3	brian	brian	PROPN
absel-557	306	4	t.	t.	PROPN
absel-557	306	5	and	and	CCONJ
absel-557	306	6	richard	richard	PROPN
absel-557	306	7	vaughn	vaughn	PROPN
absel-557	306	8	(	(	PUNCT
absel-557	306	9	1989	1989	NUM
absel-557	306	10	)	)	PUNCT
absel-557	306	11	.	.	PUNCT
absel-557	307	1	"	"	PUNCT
absel-557	307	2	on	on	ADP
absel-557	307	3	the	the	DET
absel-557	307	4	relationships	relationship	NOUN
absel-557	307	5	between	between	ADP
absel-557	307	6	motives	motive	NOUN
absel-557	307	7	and	and	CCONJ
absel-557	307	8	purchase	purchase	NOUN
absel-557	307	9	decisions	decision	NOUN
absel-557	307	10	:	:	PUNCT
absel-557	307	11	some	some	DET
absel-557	307	12	empirical	empirical	ADJ
absel-557	307	13	approaches	approach	NOUN
absel-557	307	14	,	,	PUNCT
absel-557	307	15	"	"	PUNCT
absel-557	307	16	advances	advance	NOUN
absel-557	307	17	in	in	ADP
absel-557	307	18	consumer	consumer	NOUN
absel-557	307	19	research	research	NOUN
absel-557	307	20	16	16	NUM
absel-557	307	21	,	,	PUNCT
absel-557	307	22	293	293	NUM
absel-557	307	23	-	-	SYM
absel-557	307	24	299	299	NUM
absel-557	307	25	.	.	PUNCT
absel-557	308	1	rust	rust	NOUN
absel-557	308	2	,	,	PUNCT
absel-557	308	3	roland	roland	PROPN
absel-557	308	4	t.	t.	PROPN
absel-557	308	5	,	,	PUNCT
absel-557	308	6	katherine	katherine	PROPN
absel-557	308	7	n.	n.	PROPN
absel-557	308	8	lemon	lemon	PROPN
absel-557	308	9	,	,	PUNCT
absel-557	308	10	valarie	valarie	PROPN
absel-557	308	11	a.	a.	PROPN
absel-557	308	12	zeithaml	zeithaml	PROPN
absel-557	308	13	(	(	PUNCT
absel-557	308	14	2004	2004	NUM
absel-557	308	15	)	)	PUNCT
absel-557	308	16	.	.	PUNCT
absel-557	309	1	“	"	PUNCT
absel-557	309	2	return	return	NOUN
absel-557	309	3	of	of	ADP
absel-557	309	4	marketing	marketing	NOUN
absel-557	309	5	:	:	PUNCT
absel-557	309	6	using	use	VERB
absel-557	309	7	customer	customer	NOUN
absel-557	309	8	equity	equity	NOUN
absel-557	309	9	to	to	PART
absel-557	309	10	focus	focus	VERB
absel-557	309	11	marketing	marketing	NOUN
absel-557	309	12	strategy	strategy	NOUN
absel-557	309	13	.	.	PUNCT
absel-557	309	14	”	"	PUNCT
absel-557	309	15	journal	journal	NOUN
absel-557	309	16	of	of	ADP
absel-557	309	17	marketing	marketing	NOUN
absel-557	309	18	,	,	PUNCT
absel-557	309	19	68:1	68:1	NUM
absel-557	309	20	(	(	PUNCT
absel-557	309	21	january	january	PROPN
absel-557	309	22	)	)	PUNCT
absel-557	309	23	,	,	PUNCT
absel-557	309	24	109	109	NUM
absel-557	309	25	rust	rust	NOUN
absel-557	309	26	,	,	PUNCT
absel-557	309	27	roland	roland	PROPN
absel-557	309	28	t.	t.	PROPN
absel-557	309	29	,	,	PUNCT
absel-557	309	30	valarie	valarie	PROPN
absel-557	309	31	a	a	DET
absel-557	309	32	zeithaml	zeithaml	PROPN
absel-557	309	33	,	,	PUNCT
absel-557	309	34	katherine	katherine	PROPN
absel-557	309	35	n	n	PROPN
absel-557	309	36	lemon	lemon	NOUN
absel-557	309	37	(	(	PUNCT
absel-557	309	38	2000	2000	NUM
absel-557	309	39	)	)	PUNCT
absel-557	309	40	.	.	PUNCT
absel-557	310	1	driving	drive	VERB
absel-557	310	2	customer	customer	NOUN
absel-557	310	3	equity	equity	NOUN
absel-557	310	4	:	:	PUNCT
absel-557	310	5	how	how	SCONJ
absel-557	310	6	customer	customer	NOUN
absel-557	310	7	lifetime	lifetime	NOUN
absel-557	310	8	value	value	NOUN
absel-557	310	9	is	be	AUX
absel-557	310	10	reshaping	reshape	VERB
absel-557	310	11	corporate	corporate	ADJ
absel-557	310	12	strategy	strategy	NOUN
absel-557	310	13	.	.	PUNCT
absel-557	311	1	new	new	PROPN
absel-557	311	2	york	york	PROPN
absel-557	311	3	:	:	PUNCT
absel-557	311	4	the	the	DET
absel-557	311	5	free	free	ADJ
absel-557	311	6	press	press	NOUN
absel-557	311	7	.	.	PUNCT
absel-557	312	1	rust	rust	NOUN
absel-557	312	2	,	,	PUNCT
absel-557	312	3	roland	roland	PROPN
absel-557	312	4	t.	t.	PROPN
absel-557	312	5	,	,	PUNCT
absel-557	312	6	valarie	valarie	PROPN
absel-557	312	7	a	a	DET
absel-557	312	8	zeithaml	zeithaml	PROPN
absel-557	312	9	,	,	PUNCT
absel-557	312	10	katherine	katherine	PROPN
absel-557	312	11	n	n	PROPN
absel-557	312	12	lemon	lemon	NOUN
absel-557	312	13	(	(	PUNCT
absel-557	312	14	2004	2004	NUM
absel-557	312	15	)	)	PUNCT
absel-557	312	16	.	.	PUNCT
absel-557	313	1	“	"	PUNCT
absel-557	313	2	customer	customer	NOUN
absel-557	313	3	-	-	PUNCT
absel-557	313	4	centered	center	VERB
absel-557	313	5	brand	brand	NOUN
absel-557	313	6	management	management	NOUN
absel-557	313	7	.	.	PUNCT
absel-557	313	8	”	"	PUNCT
absel-557	314	1	harvard	harvard	PROPN
absel-557	314	2	business	business	PROPN
absel-557	314	3	review	review	PROPN
absel-557	314	4	82:9	82:9	NUM
absel-557	314	5	(	(	PUNCT
absel-557	314	6	september	september	PROPN
absel-557	314	7	)	)	PUNCT
absel-557	314	8	,	,	PUNCT
absel-557	314	9	110	110	NUM
absel-557	314	10	.	.	PUNCT
absel-557	315	1	simon	simon	PROPN
absel-557	315	2	,	,	PUNCT
absel-557	315	3	julian	julian	PROPN
absel-557	315	4	l.	l.	PROPN
absel-557	315	5	and	and	CCONJ
absel-557	315	6	johan	johan	PROPN
absel-557	315	7	arndt	arndt	PROPN
absel-557	315	8	(	(	PUNCT
absel-557	315	9	1980	1980	NUM
absel-557	315	10	)	)	PUNCT
absel-557	315	11	.	.	PUNCT
absel-557	316	1	"	"	PUNCT
absel-557	316	2	the	the	DET
absel-557	316	3	shape	shape	NOUN
absel-557	316	4	of	of	ADP
absel-557	316	5	the	the	DET
absel-557	316	6	advertising	advertising	NOUN
absel-557	316	7	response	response	NOUN
absel-557	316	8	function	function	NOUN
absel-557	316	9	,	,	PUNCT
absel-557	316	10	"	"	PUNCT
absel-557	316	11	journal	journal	NOUN
absel-557	316	12	of	of	ADP
absel-557	316	13	advertising	advertising	NOUN
absel-557	316	14	research	research	NOUN
absel-557	316	15	20:4	20:4	NUM
absel-557	316	16	(	(	PUNCT
absel-557	316	17	august	august	PROPN
absel-557	316	18	)	)	PUNCT
absel-557	316	19	,	,	PUNCT
absel-557	316	20	11	11	NUM
absel-557	316	21	-	-	SYM
absel-557	316	22	28	28	NUM
absel-557	316	23	.	.	PUNCT
absel-557	317	1	teach	teach	VERB
absel-557	317	2	,	,	PUNCT
absel-557	317	3	richard	richard	PROPN
absel-557	317	4	d.	d.	PROPN
absel-557	317	5	(	(	PUNCT
absel-557	317	6	1984	1984	NUM
absel-557	317	7	)	)	PUNCT
absel-557	317	8	.	.	PUNCT
absel-557	318	1	“	"	PUNCT
absel-557	318	2	using	use	VERB
absel-557	318	3	spacial	spacial	ADJ
absel-557	318	4	relationships	relationship	NOUN
absel-557	318	5	to	to	PART
absel-557	318	6	estimate	estimate	VERB
absel-557	318	7	demand	demand	NOUN
absel-557	318	8	in	in	ADP
absel-557	318	9	business	business	NOUN
absel-557	318	10	simulations	simulation	NOUN
absel-557	318	11	.	.	PUNCT
absel-557	318	12	”	"	PUNCT
absel-557	319	1	developments	development	NOUN
absel-557	319	2	in	in	ADP
absel-557	319	3	simulation	simulation	NOUN
absel-557	319	4	and	and	CCONJ
absel-557	319	5	experience	experience	NOUN
absel-557	319	6	learning	learning	NOUN
absel-557	319	7	,	,	PUNCT
absel-557	319	8	11	11	NUM
absel-557	319	9	,	,	PUNCT
absel-557	319	10	244	244	NUM
absel-557	319	11	-	-	SYM
absel-557	319	12	246	246	NUM
absel-557	319	13	.	.	PUNCT
absel-557	320	1	reprinted	reprint	VERB
absel-557	320	2	in	in	ADP
absel-557	320	3	the	the	DET
absel-557	320	4	bernie	bernie	PROPN
absel-557	320	5	keys	key	VERB
absel-557	320	6	library	library	PROPN
absel-557	320	7	,	,	PUNCT
absel-557	321	1	5th	5th	ADJ
absel-557	321	2	edition	edition	NOUN
absel-557	322	1	[	[	X
absel-557	322	2	available	available	ADJ
absel-557	322	3	from	from	ADP
absel-557	322	4	http://absel.org	http://absel.org	PROPN
absel-557	322	5	]	]	PUNCT
absel-557	322	6	teach	teach	VERB
absel-557	322	7	,	,	PUNCT
absel-557	322	8	richard	richard	PROPN
absel-557	322	9	d.	d.	PROPN
absel-557	322	10	(	(	PUNCT
absel-557	322	11	1990a	1990a	NUM
absel-557	322	12	)	)	PUNCT
absel-557	322	13	.	.	PUNCT
absel-557	323	1	“	"	PUNCT
absel-557	323	2	demand	demand	NOUN
absel-557	323	3	equations	equation	NOUN
absel-557	323	4	which	which	PRON
absel-557	323	5	include	include	VERB
absel-557	323	6	product	product	NOUN
absel-557	323	7	attributes	attribute	NOUN
absel-557	323	8	.	.	PUNCT
absel-557	323	9	”	"	PUNCT
absel-557	324	1	developments	development	NOUN
absel-557	324	2	in	in	ADP
absel-557	324	3	simulation	simulation	NOUN
absel-557	324	4	and	and	CCONJ
absel-557	324	5	experience	experience	NOUN
absel-557	324	6	learning	learning	NOUN
absel-557	324	7	,	,	PUNCT
absel-557	324	8	17	17	NUM
absel-557	324	9	,	,	PUNCT
absel-557	324	10	161	161	NUM
absel-557	324	11	-	-	SYM
absel-557	324	12	166	166	NUM
absel-557	324	13	.	.	PUNCT
absel-557	324	14	reprinted	reprint	VERB
absel-557	324	15	in	in	ADP
absel-557	324	16	the	the	DET
absel-557	324	17	bernie	bernie	PROPN
absel-557	324	18	keys	key	VERB
absel-557	324	19	library	library	PROPN
absel-557	324	20	,	,	PUNCT
absel-557	324	21	5th	5th	ADJ
absel-557	324	22	edition	edition	NOUN
absel-557	325	1	[	[	X
absel-557	325	2	available	available	ADJ
absel-557	325	3	from	from	ADP
absel-557	325	4	http://absel.org	http://absel.org	PROPN
absel-557	325	5	]	]	PUNCT
absel-557	325	6	teach	teach	VERB
absel-557	325	7	,	,	PUNCT
absel-557	325	8	richard	richard	PROPN
absel-557	325	9	d.	d.	PROPN
absel-557	325	10	(	(	PUNCT
absel-557	325	11	1990b	1990b	NUM
absel-557	325	12	)	)	PUNCT
absel-557	325	13	.	.	PUNCT
absel-557	326	1	“	"	PUNCT
absel-557	326	2	profits	profit	NOUN
absel-557	326	3	:	:	PUNCT
absel-557	326	4	the	the	DET
absel-557	326	5	false	false	ADJ
absel-557	326	6	prophet	prophet	NOUN
absel-557	326	7	in	in	ADP
absel-557	326	8	business	business	NOUN
absel-557	326	9	gaming	gaming	NOUN
absel-557	326	10	.	.	PUNCT
absel-557	326	11	”	"	PUNCT
absel-557	326	12	simulation	simulation	NOUN
absel-557	326	13	&	&	CCONJ
absel-557	326	14	gaming	gaming	PROPN
absel-557	326	15	21:1	21:1	PROPN
absel-557	326	16	(	(	PUNCT
absel-557	326	17	march	march	PROPN
absel-557	326	18	)	)	PUNCT
absel-557	326	19	,	,	PUNCT
absel-557	326	20	63	63	NUM
absel-557	326	21	-	-	SYM
absel-557	326	22	72	72	NUM
absel-557	326	23	.	.	PUNCT
absel-557	327	1	vaughn	vaughn	PROPN
absel-557	327	2	,	,	PUNCT
absel-557	327	3	richard	richard	PROPN
absel-557	327	4	(	(	PUNCT
absel-557	327	5	1980	1980	NUM
absel-557	327	6	)	)	PUNCT
absel-557	327	7	.	.	PUNCT
absel-557	328	1	"	"	PUNCT
absel-557	328	2	how	how	SCONJ
absel-557	328	3	advertising	advertising	NOUN
absel-557	328	4	works	work	VERB
absel-557	328	5	:	:	PUNCT
absel-557	328	6	a	a	DET
absel-557	328	7	planning	planning	NOUN
absel-557	328	8	model	model	NOUN
absel-557	328	9	,	,	PUNCT
absel-557	328	10	"	"	PUNCT
absel-557	328	11	journal	journal	NOUN
absel-557	328	12	of	of	ADP
absel-557	328	13	advertising	advertising	NOUN
absel-557	328	14	research	research	NOUN
absel-557	328	15	20:5	20:5	NUM
absel-557	328	16	(	(	PUNCT
absel-557	328	17	october	october	PROPN
absel-557	328	18	/	/	SYM
absel-557	328	19	november	november	PROPN
absel-557	328	20	)	)	PUNCT
absel-557	328	21	,	,	PUNCT
absel-557	328	22	27	27	NUM
absel-557	328	23	-	-	SYM
absel-557	328	24	33	33	NUM
absel-557	328	25	.	.	PUNCT
absel-557	329	1	vaughn	vaughn	PROPN
absel-557	329	2	,	,	PUNCT
absel-557	329	3	richard	richard	PROPN
absel-557	329	4	(	(	PUNCT
absel-557	329	5	1986	1986	NUM
absel-557	329	6	)	)	PUNCT
absel-557	329	7	.	.	PUNCT
absel-557	330	1	"	"	PUNCT
absel-557	330	2	how	how	SCONJ
absel-557	330	3	advertising	advertising	NOUN
absel-557	330	4	works	work	VERB
absel-557	330	5	:	:	PUNCT
absel-557	330	6	a	a	DET
absel-557	330	7	planning	planning	NOUN
absel-557	330	8	model	model	NOUN
absel-557	330	9	revisted	reviste	VERB
absel-557	330	10	,	,	PUNCT
absel-557	330	11	"	"	PUNCT
absel-557	330	12	journal	journal	NOUN
absel-557	330	13	of	of	ADP
absel-557	330	14	advertising	advertising	NOUN
absel-557	330	15	research	research	NOUN
absel-557	330	16	26:1	26:1	NUM
absel-557	330	17	(	(	PUNCT
absel-557	330	18	february	february	PROPN
absel-557	330	19	)	)	PUNCT
absel-557	330	20	,	,	PUNCT
absel-557	330	21	27	27	NUM
absel-557	330	22	-	-	SYM
absel-557	330	23	33	33	NUM
absel-557	330	24	.	.	PUNCT
absel-557	331	1	64	64	NUM
absel-557	331	2	http://absel.org/	http://absel.org/	NOUN
absel-557	331	3	http://absel.org/	http://absel.org/	PROPN
absel-557	331	4	http://absel.org/	http://absel.org/	PROPN
absel-557	331	5	table	table	NOUN
absel-557	331	6	of	of	ADP
absel-557	331	7	contents	content	NOUN
absel-557	331	8	volume	volume	NOUN
absel-557	331	9	32	32	NUM
absel-557	331	10	,	,	PUNCT
absel-557	331	11	2005	2005	NUM
absel-557	331	12	learner	learner	NOUN
absel-557	331	13	behavior	behavior	NOUN
absel-557	331	14	in	in	ADP
absel-557	331	15	the	the	DET
absel-557	331	16	online	online	ADJ
absel-557	331	17	classroom	classroom	NOUN
absel-557	331	18	experience	experience	VERB
absel-557	331	19	the	the	DET
absel-557	331	20	effectiveness	effectiveness	NOUN
absel-557	331	21	of	of	ADP
absel-557	331	22	a	a	DET
absel-557	331	23	simulation	simulation	NOUN
absel-557	331	24	exercise	exercise	NOUN
absel-557	331	25	for	for	ADP
absel-557	331	26	integrating	integrate	VERB
absel-557	331	27	problem	problem	NOUN
absel-557	331	28	-	-	PUNCT
absel-557	331	29	based	base	VERB
absel-557	331	30	learning	learning	NOUN
absel-557	331	31	in	in	ADP
absel-557	331	32	management	management	NOUN
absel-557	331	33	education	education	NOUN
absel-557	331	34	demonstration	demonstration	NOUN
absel-557	331	35	of	of	ADP
absel-557	331	36	four	four	NUM
absel-557	331	37	web	web	NOUN
absel-557	331	38	-	-	PUNCT
absel-557	331	39	based	base	VERB
absel-557	331	40	simulations	simulation	NOUN
absel-557	331	41	threshold	threshold	NOUN
absel-557	331	42	competitor	competitor	NOUN
absel-557	331	43	:	:	PUNCT
absel-557	331	44	a	a	DET
absel-557	331	45	management	management	NOUN
absel-557	331	46	simulation	simulation	NOUN
absel-557	331	47	entrepreneur	entrepreneur	NOUN
absel-557	331	48	:	:	PUNCT
absel-557	331	49	a	a	DET
absel-557	331	50	new	new	ADJ
absel-557	331	51	venture	venture	NOUN
absel-557	331	52	simulation	simulation	PROPN
absel-557	331	53	merlin	merlin	PROPN
absel-557	331	54	:	:	PUNCT
absel-557	331	55	a	a	DET
absel-557	331	56	marketing	marketing	NOUN
absel-557	331	57	simulation	simulation	NOUN
absel-557	331	58	micromatix	micromatix	NOUN
absel-557	331	59	:	:	PUNCT
absel-557	331	60	a	a	DET
absel-557	331	61	stragetic	stragetic	ADJ
absel-557	331	62	management	management	NOUN
absel-557	331	63	simulation	simulation	NOUN
absel-557	331	64	learning	learn	VERB
absel-557	331	65	styles	style	NOUN
absel-557	331	66	influences	influence	VERB
absel-557	331	67	on	on	ADP
absel-557	331	68	satisfaction	satisfaction	NOUN
absel-557	331	69	and	and	CCONJ
absel-557	331	70	perceived	perceive	VERB
absel-557	331	71	learning	learning	NOUN
absel-557	331	72	:	:	PUNCT
absel-557	331	73	analysis	analysis	NOUN
absel-557	331	74	of	of	ADP
absel-557	331	75	an	an	DET
absel-557	331	76	online	online	ADJ
absel-557	331	77	business	business	NOUN
absel-557	331	78	game	game	NOUN
absel-557	331	79	international	international	ADJ
absel-557	331	80	internships	internship	NOUN
absel-557	331	81	:	:	PUNCT
absel-557	331	82	design	design	NOUN
absel-557	331	83	and	and	CCONJ
absel-557	331	84	experiences	experience	VERB
absel-557	331	85	sim	sim	ADJ
absel-557	331	86	map	map	NOUN
absel-557	331	87	:	:	PUNCT
absel-557	331	88	turning	turn	VERB
absel-557	331	89	action	action	NOUN
absel-557	331	90	-	-	PUNCT
absel-557	331	91	based	base	VERB
absel-557	331	92	learning	learning	NOUN
absel-557	331	93	into	into	ADP
absel-557	331	94	simulated	simulate	VERB
absel-557	331	95	consulting	consulting	NOUN
absel-557	331	96	projects	project	NOUN
absel-557	331	97	notel	notel	NOUN
absel-557	331	98	health	health	NOUN
absel-557	331	99	services	service	NOUN
absel-557	331	100	:	:	PUNCT
absel-557	331	101	a	a	DET
absel-557	331	102	role	role	NOUN
absel-557	331	103	-	-	PUNCT
absel-557	331	104	playing	play	VERB
absel-557	331	105	simulation	simulation	NOUN
absel-557	331	106	teaching	teach	VERB
absel-557	331	107	experientially	experientially	ADV
absel-557	331	108	with	with	ADP
absel-557	331	109	the	the	DET
absel-557	331	110	madeline	madeline	PROPN
absel-557	331	111	hunter	hunter	PROPN
absel-557	331	112	method	method	NOUN
absel-557	331	113	:	:	PUNCT
absel-557	331	114	an	an	DET
absel-557	331	115	application	application	NOUN
absel-557	331	116	in	in	ADP
absel-557	331	117	a	a	DET
absel-557	331	118	marketing	marketing	NOUN
absel-557	331	119	research	research	NOUN
absel-557	331	120	course	course	NOUN
absel-557	331	121	simulating	simulate	VERB
absel-557	331	122	customer	customer	NOUN
absel-557	331	123	lifetime	lifetime	NOUN
absel-557	331	124	value	value	NOUN
absel-557	331	125	:	:	PUNCT
absel-557	331	126	implications	implication	NOUN
absel-557	331	127	for	for	ADP
absel-557	331	128	game	game	NOUN
absel-557	331	129	design	design	NOUN
absel-557	331	130	and	and	CCONJ
absel-557	331	131	student	student	NOUN
absel-557	331	132	performance	performance	NOUN
absel-557	331	133	virtual	virtual	ADJ
absel-557	331	134	progress	progress	NOUN
absel-557	331	135	:	:	PUNCT
absel-557	331	136	simulating	simulate	VERB
absel-557	331	137	economic	economic	ADJ
absel-557	331	138	development	development	NOUN
absel-557	331	139	online	online	ADJ
absel-557	331	140	strategic	strategic	ADJ
absel-557	331	141	management	management	NOUN
absel-557	331	142	:	:	PUNCT
absel-557	331	143	an	an	DET
absel-557	331	144	evaluation	evaluation	NOUN
absel-557	331	145	of	of	ADP
absel-557	331	146	the	the	DET
absel-557	331	147	use	use	NOUN
absel-557	331	148	of	of	ADP
absel-557	331	149	three	three	NUM
absel-557	331	150	learning	learn	VERB
absel-557	331	151	methods	method	NOUN
absel-557	331	152	in	in	ADP
absel-557	331	153	china	china	PROPN
absel-557	331	154	adoption	adoption	NOUN
absel-557	331	155	of	of	ADP
absel-557	331	156	discussion	discussion	NOUN
absel-557	331	157	-	-	PUNCT
absel-557	331	158	based	base	VERB
absel-557	331	159	teaching	teaching	NOUN
absel-557	331	160	and	and	CCONJ
absel-557	331	161	assessment	assessment	NOUN
absel-557	331	162	in	in	ADP
absel-557	331	163	teaching	teach	VERB
absel-557	331	164	strategic	strategic	ADJ
absel-557	331	165	management	management	NOUN
absel-557	331	166	in	in	ADP
absel-557	331	167	china	china	PROPN
absel-557	331	168	students	student	NOUN
absel-557	331	169	'	'	PART
absel-557	331	170	view	view	NOUN
absel-557	331	171	on	on	ADP
absel-557	331	172	the	the	DET
absel-557	331	173	use	use	NOUN
absel-557	331	174	of	of	ADP
absel-557	331	175	case	case	NOUN
absel-557	331	176	method	method	NOUN
absel-557	331	177	in	in	ADP
absel-557	331	178	china	china	PROPN
absel-557	331	179	chinese	chinese	PROPN
absel-557	331	180	students	student	NOUN
absel-557	331	181	'	'	PART
absel-557	331	182	perceptions	perception	NOUN
absel-557	331	183	of	of	ADP
absel-557	331	184	business	business	NOUN
absel-557	331	185	gaming	gaming	NOUN
absel-557	331	186	experiencecsr	experiencecsr	NOUN
absel-557	331	187	a	a	DET
absel-557	331	188	corporate	corporate	ADJ
absel-557	331	189	social	social	ADJ
absel-557	331	190	responsibility	responsibility	NOUN
absel-557	331	191	simulation	simulation	NOUN
absel-557	331	192	creating	create	VERB
absel-557	331	193	dynamic	dynamic	ADJ
absel-557	331	194	interaction	interaction	NOUN
absel-557	331	195	in	in	ADP
absel-557	331	196	a	a	DET
absel-557	331	197	virtual	virtual	ADJ
absel-557	331	198	world	world	NOUN
absel-557	331	199	:	:	PUNCT
absel-557	331	200	add	add	VERB
absel-557	331	201	value	value	NOUN
absel-557	331	202	to	to	ADP
absel-557	331	203	online	online	ADJ
absel-557	331	204	classrooms	classroom	NOUN
absel-557	331	205	through	through	ADP
absel-557	331	206	live	live	ADJ
absel-557	331	207	elearning	elearning	NOUN
absel-557	331	208	and	and	CCONJ
absel-557	331	209	collaboration	collaboration	NOUN
absel-557	331	210	:	:	PUNCT
absel-557	331	211	a	a	DET
absel-557	331	212	demonstration	demonstration	NOUN
absel-557	331	213	capabilities	capability	NOUN
absel-557	331	214	of	of	ADP
absel-557	331	215	experimental	experimental	ADJ
absel-557	331	216	business	business	NOUN
absel-557	331	217	gaming	game	VERB
absel-557	331	218	a	a	DET
absel-557	331	219	comparison	comparison	NOUN
absel-557	331	220	between	between	ADP
absel-557	331	221	solutions	solution	NOUN
absel-557	331	222	and	and	CCONJ
absel-557	331	223	decisions	decision	NOUN
absel-557	331	224	in	in	ADP
absel-557	331	225	a	a	DET
absel-557	331	226	business	business	NOUN
absel-557	331	227	game	game	NOUN
absel-557	331	228	validating	validate	VERB
absel-557	331	229	business	business	NOUN
absel-557	331	230	simulations	simulation	NOUN
absel-557	331	231	:	:	PUNCT
absel-557	331	232	does	do	VERB
absel-557	331	233	high	high	ADJ
absel-557	331	234	product	product	NOUN
absel-557	331	235	quality	quality	NOUN
absel-557	331	236	lead	lead	NOUN
absel-557	331	237	to	to	ADP
absel-557	331	238	high	high	ADJ
absel-557	331	239	profitability	profitability	NOUN
absel-557	331	240	?	?	PUNCT
absel-557	332	1	aligning	align	VERB
absel-557	332	2	art	art	NOUN
absel-557	332	3	and	and	CCONJ
absel-557	332	4	epistemology	epistemology	NOUN
absel-557	332	5	:	:	PUNCT
absel-557	332	6	illustrations	illustration	NOUN
absel-557	332	7	to	to	PART
absel-557	332	8	distinguish	distinguish	VERB
absel-557	332	9	discovery	discovery	NOUN
absel-557	332	10	from	from	ADP
absel-557	332	11	knowledge	knowledge	NOUN
absel-557	332	12	building	building	NOUN
absel-557	332	13	tutorials	tutorial	NOUN
absel-557	332	14	using	use	VERB
absel-557	332	15	wink	wink	NOUN
absel-557	332	16	students	student	NOUN
absel-557	332	17	as	as	ADP
absel-557	332	18	lab	lab	NOUN
absel-557	332	19	rats	rat	NOUN
absel-557	332	20	:	:	PUNCT
absel-557	332	21	the	the	DET
absel-557	332	22	ethics	ethic	NOUN
absel-557	332	23	of	of	ADP
absel-557	332	24	conducting	conduct	VERB
absel-557	332	25	non	non	ADJ
absel-557	332	26	-	-	ADJ
absel-557	332	27	pedagogical	pedagogical	ADJ
absel-557	332	28	research	research	NOUN
absel-557	332	29	in	in	ADP
absel-557	332	30	the	the	DET
absel-557	332	31	context	context	NOUN
absel-557	332	32	of	of	ADP
absel-557	332	33	classroom	classroom	NOUN
absel-557	332	34	simulations	simulation	NOUN
absel-557	332	35	and	and	CCONJ
absel-557	332	36	experiential	experiential	ADJ
absel-557	332	37	learning	learn	VERB
absel-557	332	38	the	the	DET
absel-557	332	39	effect	effect	NOUN
absel-557	332	40	on	on	ADP
absel-557	332	41	game	game	NOUN
absel-557	332	42	performance	performance	NOUN
absel-557	332	43	of	of	ADP
absel-557	332	44	different	different	ADJ
absel-557	332	45	measures	measure	NOUN
absel-557	332	46	and	and	CCONJ
absel-557	332	47	units	unit	NOUN
absel-557	332	48	of	of	ADP
absel-557	332	49	analysis	analysis	NOUN
absel-557	332	50	in	in	ADP
absel-557	332	51	quantitative	quantitative	ADJ
absel-557	332	52	analysis	analysis	NOUN
absel-557	332	53	analyzing	analyze	VERB
absel-557	332	54	and	and	CCONJ
absel-557	332	55	thinking	thinking	NOUN
absel-557	332	56	while	while	SCONJ
absel-557	332	57	playing	play	VERB
absel-557	332	58	a	a	DET
absel-557	332	59	simulation	simulation	NOUN
absel-557	332	60	computer	computer	NOUN
absel-557	332	61	business	business	NOUN
absel-557	332	62	simulation	simulation	NOUN
absel-557	332	63	design	design	PROPN
absel-557	332	64	:	:	PUNCT
absel-557	332	65	the	the	DET
absel-557	332	66	rock	rock	NOUN
absel-557	332	67	pool	pool	NOUN
absel-557	332	68	method	method	NOUN
absel-557	332	69	expanding	expand	VERB
absel-557	332	70	the	the	DET
absel-557	332	71	role	role	NOUN
absel-557	332	72	of	of	ADP
absel-557	332	73	e	e	NOUN
absel-557	332	74	-	-	NOUN
absel-557	332	75	rooms	room	NOUN
absel-557	332	76	in	in	ADP
absel-557	332	77	distance	distance	NOUN
absel-557	332	78	learning	learn	VERB
absel-557	332	79	applications	application	NOUN
absel-557	332	80	to	to	ADP
absel-557	332	81	management	management	NOUN
absel-557	332	82	education	education	NOUN
absel-557	332	83	application	application	NOUN
absel-557	332	84	of	of	ADP
absel-557	332	85	traditional	traditional	ADJ
absel-557	332	86	and	and	CCONJ
absel-557	332	87	online	online	ADJ
absel-557	332	88	journaling	journaling	NOUN
absel-557	332	89	as	as	ADP
absel-557	332	90	pedagogy	pedagogy	NOUN
absel-557	332	91	and	and	CCONJ
absel-557	332	92	means	mean	VERB
absel-557	332	93	for	for	ADP
absel-557	332	94	assessing	assess	VERB
absel-557	332	95	learning	learn	VERB
absel-557	332	96	in	in	ADP
absel-557	332	97	an	an	DET
absel-557	332	98	entrepreneurial	entrepreneurial	ADJ
absel-557	332	99	seminar	seminar	NOUN
absel-557	332	100	developing	develop	VERB
absel-557	332	101	managerial	managerial	ADJ
absel-557	332	102	effectiveness	effectiveness	NOUN
absel-557	332	103	:	:	PUNCT
absel-557	332	104	assessing	assess	VERB
absel-557	332	105	and	and	CCONJ
absel-557	332	106	comparing	compare	VERB
absel-557	332	107	the	the	DET
absel-557	332	108	impact	impact	NOUN
absel-557	332	109	of	of	ADP
absel-557	332	110	development	development	NOUN
absel-557	332	111	programmes	programme	NOUN
absel-557	332	112	using	use	VERB
absel-557	332	113	a	a	DET
absel-557	332	114	management	management	NOUN
absel-557	332	115	simulation	simulation	NOUN
absel-557	332	116	or	or	CCONJ
absel-557	332	117	a	a	DET
absel-557	332	118	management	management	NOUN
absel-557	332	119	game	game	NOUN
absel-557	332	120	international	international	ADJ
absel-557	332	121	management	management	NOUN
absel-557	332	122	game	game	NOUN
absel-557	332	123	œ	œ	NOUN
absel-557	332	124	an	an	DET
absel-557	332	125	integrated	integrate	VERB
absel-557	332	126	tool	tool	NOUN
absel-557	332	127	for	for	ADP
absel-557	332	128	teaching	teach	VERB
absel-557	332	129	strategic	strategic	ADJ
absel-557	332	130	management	management	NOUN
absel-557	332	131	internationally	internationally	ADV
absel-557	332	132	student	student	NOUN
absel-557	332	133	expectations	expectation	NOUN
absel-557	332	134	of	of	ADP
absel-557	332	135	simulations	simulation	NOUN
absel-557	332	136	distance	distance	NOUN
absel-557	332	137	education	education	NOUN
absel-557	332	138	delivery	delivery	NOUN
absel-557	332	139	of	of	ADP
absel-557	332	140	an	an	DET
absel-557	332	141	intensive	intensive	ADJ
absel-557	332	142	simulation	simulation	NOUN
absel-557	332	143	based	base	VERB
absel-557	332	144	course	course	NOUN
absel-557	332	145	teaching	teaching	NOUN
absel-557	332	146	service	service	NOUN
absel-557	332	147	learning	learning	NOUN
absel-557	332	148	using	use	VERB
absel-557	332	149	a	a	DET
absel-557	332	150	business	business	NOUN
absel-557	332	151	game	game	NOUN
absel-557	332	152	role	role	NOUN
absel-557	332	153	-	-	PUNCT
absel-557	332	154	play	play	NOUN
absel-557	332	155	simulation	simulation	NOUN
absel-557	332	156	educational	educational	ADJ
absel-557	332	157	perspective	perspective	PROPN
absel-557	332	158	of	of	ADP
absel-557	332	159	collaborative	collaborative	ADJ
absel-557	332	160	virtual	virtual	ADJ
absel-557	332	161	communication	communication	NOUN
absel-557	332	162	and	and	CCONJ
absel-557	332	163	multi	multi	ADJ
absel-557	332	164	-	-	ADJ
absel-557	332	165	user	user	ADJ
absel-557	332	166	virtual	virtual	ADJ
absel-557	332	167	environments	environment	NOUN
absel-557	332	168	for	for	ADP
absel-557	332	169	business	business	NOUN
absel-557	332	170	simulations	simulation	NOUN
absel-557	332	171	simulation	simulation	NOUN
absel-557	332	172	performance	performance	NOUN
absel-557	332	173	&	&	CCONJ
absel-557	332	174	predictor	predictor	PROPN
absel-557	332	175	variables	variable	NOUN
absel-557	332	176	:	:	PUNCT
absel-557	332	177	are	be	AUX
absel-557	332	178	we	we	PRON
absel-557	332	179	looking	look	VERB
absel-557	332	180	in	in	ADP
absel-557	332	181	the	the	DET
absel-557	332	182	wrong	wrong	ADJ
absel-557	332	183	places	place	NOUN
absel-557	332	184	to	to	PART
absel-557	332	185	measure	measure	VERB
absel-557	332	186	the	the	DET
absel-557	332	187	right	right	ADJ
absel-557	332	188	learning	learning	NOUN
absel-557	332	189	?	?	PUNCT
absel-557	333	1	video	video	NOUN
absel-557	333	2	case	case	NOUN
absel-557	333	3	:	:	PUNCT
absel-557	333	4	jet	jet	NOUN
absel-557	333	5	-	-	PUNCT
absel-557	333	6	a	a	DET
absel-557	333	7	-	-	PUNCT
absel-557	333	8	way	way	NOUN
absel-557	333	9	inc	inc	PROPN
absel-557	333	10	.	.	PROPN
absel-557	333	11	œ	œ	PROPN
absel-557	333	12	focusing	focus	VERB
absel-557	333	13	on	on	ADP
absel-557	333	14	diversity	diversity	NOUN
absel-557	333	15	and	and	CCONJ
absel-557	333	16	entrepreneurial	entrepreneurial	ADJ
absel-557	333	17	leadership	leadership	NOUN
absel-557	333	18	active	active	ADJ
absel-557	333	19	learning	learning	NOUN
absel-557	333	20	:	:	PUNCT
absel-557	333	21	what	what	PRON
absel-557	333	22	is	be	AUX
absel-557	333	23	it	it	PRON
absel-557	333	24	and	and	CCONJ
absel-557	333	25	why	why	SCONJ
absel-557	333	26	should	should	AUX
absel-557	333	27	i	i	PRON
absel-557	333	28	use	use	VERB
absel-557	333	29	it	it	PRON
absel-557	333	30	?	?	PUNCT
absel-557	334	1	facilitating	facilitate	VERB
absel-557	334	2	through	through	ADP
absel-557	334	3	collaborative	collaborative	ADJ
absel-557	334	4	reflections	reflection	NOUN
absel-557	334	5	to	to	PART
absel-557	334	6	accommodate	accommodate	VERB
absel-557	334	7	diverse	diverse	ADJ
absel-557	334	8	learning	learning	NOUN
absel-557	334	9	styles	style	NOUN
absel-557	334	10	for	for	ADP
absel-557	334	11	long	long	ADJ
absel-557	334	12	-	-	PUNCT
absel-557	334	13	term	term	NOUN
absel-557	334	14	retention	retention	NOUN
absel-557	334	15	online	online	ADJ
absel-557	334	16	cumulative	cumulative	ADJ
absel-557	334	17	simulation	simulation	NOUN
absel-557	334	18	team	team	NOUN
absel-557	334	19	performance	performance	NOUN
absel-557	334	20	package	package	NOUN
absel-557	334	21	when	when	SCONJ
absel-557	334	22	prophecy	prophecy	NOUN
absel-557	334	23	fails	fail	VERB
absel-557	334	24	:	:	PUNCT
absel-557	334	25	a	a	DET
absel-557	334	26	small	small	ADJ
absel-557	334	27	sample	sample	NOUN
absel-557	334	28	,	,	PUNCT
absel-557	334	29	preliminary	preliminary	ADJ
absel-557	334	30	study	study	NOUN
absel-557	334	31	using	use	VERB
absel-557	334	32	experiential	experiential	ADJ
absel-557	334	33	learning	learning	NOUN
absel-557	334	34	to	to	PART
absel-557	334	35	integrate	integrate	VERB
absel-557	334	36	the	the	DET
absel-557	334	37	business	business	NOUN
absel-557	334	38	curriculum	curriculum	NOUN
absel-557	334	39	forecasting	forecast	VERB
absel-557	334	40	stock	stock	NOUN
absel-557	334	41	value	value	NOUN
absel-557	334	42	employing	employ	VERB
absel-557	334	43	progressive	progressive	ADJ
absel-557	334	44	practices	practice	NOUN
absel-557	334	45	and	and	CCONJ
absel-557	334	46	principles	principle	NOUN
absel-557	334	47	to	to	PART
absel-557	334	48	facilitate	facilitate	VERB
absel-557	334	49	seminar	seminar	NOUN
absel-557	334	50	room	room	NOUN
absel-557	334	51	leadership	leadership	NOUN
absel-557	334	52	among	among	ADP
absel-557	334	53	learners	learner	NOUN
absel-557	334	54	:	:	PUNCT
absel-557	334	55	shared	share	VERB
absel-557	334	56	power	power	NOUN
absel-557	334	57	and	and	CCONJ
absel-557	334	58	collective	collective	ADJ
absel-557	334	59	accountability	accountability	NOUN
absel-557	334	60	individual	individual	ADJ
absel-557	334	61	achievement	achievement	NOUN
absel-557	334	62	does	do	AUX
absel-557	334	63	not	not	PART
absel-557	334	64	guarantee	guarantee	VERB
absel-557	334	65	team	team	NOUN
absel-557	334	66	performance	performance	NOUN
absel-557	334	67	:	:	PUNCT
absel-557	334	68	an	an	DET
absel-557	334	69	evidence	evidence	NOUN
absel-557	334	70	of	of	ADP
absel-557	334	71	organizational	organizational	ADJ
absel-557	334	72	learning	learning	NOUN
absel-557	334	73	with	with	ADP
absel-557	334	74	business	business	NOUN
absel-557	334	75	games	game	NOUN
absel-557	334	76	decision	decision	NOUN
absel-557	334	77	making	making	NOUN
absel-557	334	78	in	in	ADP
absel-557	334	79	business	business	NOUN
absel-557	334	80	simultion	simultion	NOUN
absel-557	334	81	design	design	NOUN
absel-557	334	82	zug	zug	X
absel-557	334	83	um	um	INTJ
absel-557	334	84	zug	zug	PROPN
absel-557	334	85	2015	2015	NUM
absel-557	334	86	:	:	PUNCT
absel-557	334	87	collective	collective	ADJ
absel-557	334	88	bargaining	bargaining	NOUN
absel-557	334	89	as	as	ADP
absel-557	334	90	a	a	DET
absel-557	334	91	two	two	NUM
absel-557	334	92	-	-	PUNCT
absel-557	334	93	level	level	NOUN
absel-557	334	94	game	game	NOUN
absel-557	334	95	a	a	DET
absel-557	334	96	new	new	ADJ
absel-557	334	97	method	method	NOUN
absel-557	334	98	for	for	ADP
absel-557	334	99	modeling	model	VERB
absel-557	334	100	innovation	innovation	NOUN
absel-557	334	101	and	and	CCONJ
absel-557	334	102	r&d	r&d	NOUN
absel-557	334	103	in	in	ADP
absel-557	334	104	business	business	NOUN
absel-557	334	105	simulations	simulation	NOUN
absel-557	334	106	:	:	PUNCT
absel-557	334	107	illustrated	illustrate	VERB
absel-557	334	108	with	with	ADP
absel-557	334	109	a	a	DET
absel-557	334	110	simulation	simulation	NOUN
absel-557	334	111	of	of	ADP
absel-557	334	112	a	a	DET
absel-557	334	113	new	new	ADJ
absel-557	334	114	product	product	NOUN
absel-557	334	115	development	development	NOUN
absel-557	334	116	portfolio	portfolio	NOUN
absel-557	334	117	developing	develop	VERB
absel-557	334	118	a	a	DET
absel-557	334	119	micro	micro	ADJ
absel-557	334	120	simulation	simulation	NOUN
absel-557	334	121	effect	effect	NOUN
absel-557	334	122	of	of	ADP
absel-557	334	123	market	market	NOUN
absel-557	334	124	share	share	NOUN
absel-557	334	125	and	and	CCONJ
absel-557	334	126	production	production	NOUN
absel-557	334	127	experience	experience	NOUN
absel-557	334	128	on	on	ADP
absel-557	334	129	company	company	NOUN
absel-557	334	130	profitability	profitability	NOUN
absel-557	334	131	re	re	VERB
absel-557	334	132	-	-	VERB
absel-557	334	133	designing	design	VERB
absel-557	334	134	a	a	DET
absel-557	334	135	curriculum	curriculum	NOUN
absel-557	334	136	that	that	PRON
absel-557	334	137	values	value	VERB
absel-557	334	138	a	a	DET
absel-557	334	139	work	work	NOUN
absel-557	334	140	-	-	PUNCT
absel-557	334	141	integrated	integrate	VERB
absel-557	334	142	approach	approach	NOUN
absel-557	334	143	to	to	ADP
absel-557	334	144	student	student	NOUN
absel-557	334	145	learning	learn	VERB
absel-557	334	146	how	how	SCONJ
absel-557	334	147	simulations	simulation	NOUN
absel-557	334	148	and	and	CCONJ
absel-557	334	149	experiential	experiential	ADJ
absel-557	334	150	learning	learning	NOUN
absel-557	334	151	fit	fit	ADJ
absel-557	334	152	as	as	SCONJ
absel-557	334	153	we	we	PRON
absel-557	334	154	comply	comply	VERB
absel-557	334	155	with	with	ADP
absel-557	334	156	legislative	legislative	ADJ
absel-557	334	157	and	and	CCONJ
absel-557	334	158	aacsb	aacsb	NOUN
absel-557	334	159	assessment	assessment	NOUN
absel-557	334	160	guidelines	guideline	NOUN
absel-557	334	161	:	:	PUNCT
absel-557	334	162	how	how	SCONJ
absel-557	334	163	to	to	PART
absel-557	334	164	develop	develop	VERB
absel-557	334	165	academically	academically	ADV
absel-557	334	166	sound	sound	ADJ
absel-557	334	167	courses	course	NOUN
absel-557	334	168	that	that	PRON
absel-557	334	169	also	also	ADV
absel-557	334	170	meet	meet	VERB
absel-557	334	171	stakeholder	stakeholder	NOUN
absel-557	334	172	needs	need	VERB
absel-557	334	173	evaluating	evaluate	VERB
absel-557	334	174	service	service	NOUN
absel-557	334	175	learning	learning	NOUN
absel-557	334	176	:	:	PUNCT
absel-557	334	177	reflection	reflection	NOUN
absel-557	334	178	and	and	CCONJ
absel-557	334	179	assessment	assessment	NOUN
absel-557	334	180	from	from	ADP
absel-557	334	181	the	the	DET
absel-557	334	182	student	student	NOUN
absel-557	334	183	point	point	NOUN
absel-557	334	184	of	of	ADP
absel-557	334	185	view	view	NOUN
absel-557	334	186	simplifying	simplify	VERB
absel-557	334	187	and	and	CCONJ
absel-557	334	188	enhancing	enhance	VERB
absel-557	334	189	financial	financial	ADJ
absel-557	334	190	analysis	analysis	NOUN
absel-557	334	191	in	in	ADP
absel-557	334	192	cases	case	NOUN
absel-557	334	193	and	and	CCONJ
absel-557	334	194	simulations	simulation	NOUN
absel-557	334	195	overcoming	overcome	VERB
absel-557	334	196	the	the	DET
absel-557	334	197	business	business	NOUN
absel-557	334	198	game	game	NOUN
absel-557	334	199	complexity	complexity	NOUN
absel-557	334	200	paradox	paradox	NOUN
absel-557	334	201	exploring	explore	VERB
absel-557	334	202	the	the	DET
absel-557	334	203	preference	preference	NOUN
absel-557	334	204	in	in	ADP
absel-557	334	205	learning	learn	VERB
absel-557	334	206	approach	approach	NOUN
absel-557	334	207	among	among	ADP
absel-557	334	208	the	the	DET
absel-557	334	209	hong	hong	PROPN
absel-557	334	210	kong	kong	PROPN
absel-557	334	211	university	university	PROPN
absel-557	334	212	students	student	NOUN
absel-557	334	213	:	:	PUNCT
absel-557	334	214	case	case	NOUN
absel-557	334	215	study	study	NOUN
absel-557	334	216	,	,	PUNCT
absel-557	334	217	problem	problem	NOUN
absel-557	334	218	-	-	PUNCT
absel-557	334	219	based	base	VERB
absel-557	334	220	or	or	CCONJ
absel-557	334	221	traditional	traditional	ADJ
absel-557	334	222	textbook	textbook	NOUN
absel-557	334	223	question	question	NOUN
absel-557	334	224	an	an	DET
absel-557	334	225	exercise	exercise	NOUN
absel-557	334	226	for	for	ADP
absel-557	334	227	exploring	explore	VERB
absel-557	334	228	the	the	DET
absel-557	334	229	relationship	relationship	NOUN
absel-557	334	230	between	between	ADP
absel-557	334	231	jungian	jungian	ADJ
absel-557	334	232	psychological	psychological	ADJ
absel-557	334	233	types	type	NOUN
absel-557	334	234	and	and	CCONJ
absel-557	334	235	political	political	ADJ
absel-557	334	236	style	style	NOUN
absel-557	334	237	in	in	ADP
absel-557	334	238	the	the	DET
absel-557	334	239	workplace	workplace	NOUN
absel-557	334	240	evaluating	evaluate	VERB
absel-557	334	241	the	the	DET
absel-557	334	242	direction	direction	NOUN
absel-557	334	243	of	of	ADP
absel-557	334	244	research	research	NOUN
absel-557	334	245	in	in	ADP
absel-557	334	246	online	online	ADJ
absel-557	334	247	education	education	NOUN
absel-557	334	248	:	:	PUNCT
absel-557	334	249	are	be	AUX
absel-557	334	250	we	we	PRON
absel-557	334	251	going	go	VERB
absel-557	334	252	anywhere	anywhere	ADV
absel-557	334	253	?	?	PUNCT
absel-557	335	1	ais	ais	NOUN
absel-557	335	2	rail	rail	NOUN
absel-557	335	3	system	system	NOUN
absel-557	335	4	:	:	PUNCT
absel-557	335	5	a	a	DET
absel-557	335	6	computer	computer	NOUN
absel-557	335	7	-	-	PUNCT
absel-557	335	8	based	base	VERB
absel-557	335	9	job	job	NOUN
absel-557	335	10	-	-	PUNCT
absel-557	335	11	order	order	NOUN
absel-557	335	12	cost	cost	NOUN
absel-557	335	13	simulation	simulation	NOUN
absel-557	335	14	bloom	bloom	NOUN
absel-557	335	15	beyond	beyond	ADP
absel-557	335	16	bloom	bloom	NOUN
absel-557	335	17	:	:	PUNCT
absel-557	335	18	using	use	VERB
absel-557	335	19	the	the	DET
absel-557	335	20	revised	revised	ADJ
absel-557	335	21	taxonomy	taxonomy	NOUN
absel-557	335	22	to	to	PART
absel-557	335	23	develop	develop	VERB
absel-557	335	24	experiential	experiential	ADJ
absel-557	335	25	learning	learning	NOUN
absel-557	335	26	strategies	strategy	NOUN
absel-557	335	27	delivering	deliver	VERB
absel-557	335	28	a	a	DET
absel-557	335	29	technology	technology	NOUN
absel-557	335	30	-	-	PUNCT
absel-557	335	31	based	base	VERB
absel-557	335	32	case	case	NOUN
absel-557	335	33	in	in	ADP
absel-557	335	34	a	a	DET
absel-557	335	35	technological	technological	ADJ
absel-557	335	36	way	way	NOUN
absel-557	335	37	:	:	PUNCT
absel-557	335	38	the	the	DET
absel-557	335	39	smartcart	smartcart	NOUN
absel-557	335	40	case	case	NOUN
absel-557	335	41	using	use	VERB
absel-557	335	42	the	the	DET
absel-557	335	43	internet	internet	NOUN
absel-557	335	44	to	to	PART
absel-557	335	45	enhance	enhance	VERB
absel-557	335	46	course	course	NOUN
absel-557	335	47	presentation	presentation	NOUN
absel-557	335	48	:	:	PUNCT
absel-557	335	49	a	a	DET
absel-557	335	50	help	help	NOUN
absel-557	335	51	or	or	CCONJ
absel-557	335	52	hindrance	hindrance	VERB
absel-557	335	53	to	to	ADP
absel-557	335	54	student	student	NOUN
absel-557	335	55	learning	learn	VERB
absel-557	335	56	teaching	teaching	NOUN
absel-557	335	57	practices	practice	NOUN
absel-557	335	58	:	:	PUNCT
absel-557	335	59	a	a	DET
absel-557	335	60	cluster	cluster	NOUN
absel-557	335	61	analysis	analysis	NOUN
absel-557	335	62	of	of	ADP
absel-557	335	63	students	student	NOUN
absel-557	335	64	in	in	ADP
absel-557	335	65	hong	hong	PROPN
absel-557	335	66	kong	kong	PROPN
absel-557	335	67	teaching	teaching	NOUN
absel-557	335	68	practices	practice	NOUN
absel-557	335	69	:	:	PUNCT
absel-557	335	70	a	a	DET
absel-557	335	71	cluster	cluster	NOUN
absel-557	335	72	analysis	analysis	NOUN
absel-557	335	73	of	of	ADP
absel-557	335	74	teaching	teach	VERB
absel-557	335	75	staff	staff	NOUN
absel-557	335	76	in	in	ADP
absel-557	335	77	hong	hong	PROPN
absel-557	335	78	kong	kong	PROPN
absel-557	335	79	evaluating	evaluate	VERB
absel-557	335	80	a	a	DET
absel-557	335	81	simulation	simulation	NOUN
absel-557	335	82	with	with	ADP
absel-557	335	83	a	a	DET
absel-557	335	84	strategic	strategic	ADJ
absel-557	335	85	exploration	exploration	NOUN
absel-557	335	86	tool	tool	NOUN
absel-557	335	87	a	a	DET
absel-557	335	88	symbolic	symbolic	ADJ
absel-557	335	89	model	model	NOUN
absel-557	335	90	of	of	ADP
absel-557	335	91	the	the	DET
absel-557	335	92	simultaneous	simultaneous	ADJ
absel-557	335	93	achievement	achievement	NOUN
absel-557	335	94	of	of	ADP
absel-557	335	95	concrete	concrete	ADJ
absel-557	335	96	benefits	benefit	NOUN
absel-557	335	97	and	and	CCONJ
absel-557	335	98	learning	learn	VERB
absel-557	335	99	by	by	ADP
absel-557	335	100	participating	participate	VERB
absel-557	335	101	groups	group	NOUN
absel-557	335	102	in	in	ADP
absel-557	335	103	experiential	experiential	ADJ
absel-557	335	104	activities	activity	NOUN
absel-557	335	105	:	:	PUNCT
absel-557	335	106	‚	‚	X
absel-557	335	107	the	the	DET
absel-557	335	108	sphere	sphere	NOUN
absel-557	335	109	of	of	ADP
absel-557	335	110	experiential	experiential	ADJ
absel-557	335	111	learning	learning	NOUN