Stellarbucks Simulation: Developing Games Using Strategy Maps and Balanced Scorecards


 

Page 339 - Developments in Business Simulation and Experiential Learning, volume 39, 2012 

Managers today make significant use of strategy maps 

and balanced scorecards to guide decision making to ac-

complish strategy.  Because strategy maps and balanced 

scorecards are common tools in business today, they repre-

sent an effective starting point for students to embark on an 

experiential exercise.  Management experiential exercises 

for students are intended to spur critical thinking about 

realistic situations managers encounter in business opera-

tions.  Most commonly managers are interested in how the 

decisions made around initiatives are impacting key perfor-

mance indicators. This work presents a simulation tool 

which embodies the methodology for developing experien-

tial exercise modules using strategy maps and scorecards.  

The simulation tool connects strategy maps and scorecards 

(with business initiatives and options) to the impact of stu-

dent selected options on the key performance metrics de-

tailed in the scorecard.  

 

The name of the game is Stellarbucks Simulation.  

This session demonstrates a simulation development tool 

via a game ready to play. The simulation centers on the 

Stellarbucks Corporation. The Stellarbucks Corporation 

might appear very much like the well known Starbucks 

Corporation. Participants can play a round to see how the 

game works. We will also discuss the process of using the 

simulation development tool for creating a simulation. The 

simulation development tool enables the creation of a vari-

ety of simulations that have elements which correspond to 

the simulation development tool’s model. Simulations cre-

ated using this tool can be played in-class, entirely online, 

or with a combination of in-class and online approaches. 

 

David Rahn is a Lecturer at California State University 

focusing on Strategy, Entrepreneurship, and Human Re-

sources.  

STELLARBUCKS SIMULATION: 

DEVELOPING GAMES USING  

STRATEGY MAPS AND BALANCED SCORECARDS 
 

David Rahn 

California State University, Chico 

drahn@csuchico.edu 


	Table of Contents
	Volume 39, 2012
	Designing the Training Challenge
	Follow The Leader: Are we Teaching our Students to be Thinkers or Followers?
	Two Free-Rider-Accepting Methods of Organizing Groups for a Business Game
	Additional Benefit Through Competency Models
	Assessing Brand Portfolio Normative Consistency & Trends With The Normative Position of Brands & Trends Package
	Modeling the Impact of Marketing Mix on the Diffusion of Innovation in the Generalized Bass Model of Firm Demand
	Play it Forward! The Design and Development of a Forward Contract Simulation
	Positioning the Company: Increasing Profits in Social Networks
	Merger of Companies in Business Game Exercise
	Towards a Knowledge-Based Approach for Autonomouse Trading Agent
	An Exploratory Study of the Impact of a Simulation Exercise on the Managerial and Personality Traits and the Decision Making Styles of Marketing Students
	Should the Concept of Potential Customers be the Foundation of Demand Theory in Business Simulations?
	Teaching Sustainability Experientially
	Drawing Upon Experience and Research to Improve Future Communications
	Improving Assessments of Student Learning Outcomes (SLO) Over Time
	The Effect of Affective Domain Characteristics on Behavioral or Psychomotor Outcomes
	Gossip?  No, Not Me!  An Experiential Exercise
	Student Advisement Using Gantt Charts: An Experiential Exercise in Management Theory
	Practicing Teachers as Digital Game Creators: A Study of the Design Considerations
	Designing and Solving Crossword Puzzles: Examining Efficacy in a Classroom Exercise
	Difficult Times Call for Innovative Measures: Microfinance as Experiential Learning in Higher Education
	Catalysts, Client Services, and Community Change: Interdisciplinary Collaboration in a Nascent Microfinance Initiative
	Build A Business . . . In An Hour or Less: Getting Closer to Reality into the Classroom
	Smart Goals: How the Application of SMART Goals can contribute to achievement of Student Learning Outcomes
	The Use of Data in "Live" Cases to Encourage Systems Thinking and Integrative Analysis: An Exercise Linking Human Resource Programs and Financial Outcomes in Real Organizations
	Experiential Education as a Process of Changing Mental Frames by Inducing Insight Learning
	Process and Content Integration in an Experiential Learning Guided Internship Program
	Good-bye Discussion Thread:  Creating a Community of Inquiry in an Online Master's Program
	Fiction as a Constructivist Tool for Learning Process Consultation in an Online Environment: Shaping the Context, Introducing the Dialogue
	Can Simulations Provide a Better Experience? A Capstone Application
	Modeling a Modest Proposal for Increasing the Efficiency of Academic Reserarch Dissemination
	Experience GEO: A Massively Multiplayer Game
	SysTeamsGames Three Games for Management Simulation
	SimVenture - A Start-Up Business Simulation
	Stellarbucks Simulation Developing Games Using Strategy Maps and Balanced Scorecards
	Strategy Dynamics Models - Powerful But Simple In-Class Games
	Simulating Scenarios for Financial Statement Analysis
	A Valuation Model of the Simulated Firm
	Writing the Land: An Interdisciplinary Experiential Approach
	On the Estimation of the Probability of Meeting Financial Commitments: A Behavioraial Finance Perspective Using Business Simulations