HOW ORGANIZATIONS ARE IMPROVING THEIR PERFORMANCE UTILIZING ELECTRONIC COMMERCE: EXAMPLES FROM THE INTERNET Developments in Business Simulation and Experiential Learning, Volume 25, 1998 HOW ORGANIZATIONS ARE IMPROVING THEIR PERFORMANCE UTILIZING ELECTRONIC COMMERCE: EXAMPLES FROM THE INTERNET Walter J. Wheatley, The University of West Florida Richard G. Platt, The University of West Florida ABSTRACT The purpose of this pap& is very simplistic and that is to share with other EC instructors some of the information we have accumulated in our database. The paper is somewhat unique in that it is international in scope and uses only web addresses as references for the convenience of those who might choose to visit our sources. It is the intent of the authors to continue this process in order to try and stay on top of the latest activities in this most important field. UNITED PARCEL SERVICE Customers Track Packages Online with Interactive System One of the best “weapons’ in a highly competitive package delivery business is customer information services. Atlanta-based UPS’ home page expands the options for customers who like doing business online through the use of Netscape Communications. The salability of Netscape products makes it feasible to choose a future Netscape product without having to redesign the servers applications. It also provides the easy installment of systems in the operations department. Then "Web site allows any individual with Web access to check the status of a shipment.” Delivery status is repeated to the customer immediately. http://198.95-249.81/comprod/business- solutions/commerce/customer/ups.html GENERAL ELECTRIC TRADING PROCESS NETWORK (TPN) Extending the Purchasing Process By utilizing Electronic Commerce, GE hoped to improve their lighting’s buying strategy. The goal was to extend their supplier reach across the globe and create a system that was not labor- and cost- intensive; one that supports the demands efficiently. They used T-Process Network (TPN)- a suite of Internet-based purchasing and supplier productivity solutions. By using TPN-Trading Process Network (TPNPost) in the Indirect/Machine Parts buying segment, GE discovered the benefits it had been waiting for. GE went from an entirely manual buying process that took at least seven days to a ‘point and click” process that now takes less than two hours. In addition, benefits from using TPNPost include 100 percent removal of paper and mail costs, material cost savings of up to 20 percent, and obtainment of the goal of global reach. http://tpn.geis.com/tpn/resourcecenter/casestud. html SURGICON, LTD. Enhancing the Purchasing Process Surgicon Ltd is a private limited company that specializes in the marketing and distribution of medical and surgical products. Surgicon offers products to a variety of customers and is an approved supplier in all NHS Divisions. Surgicon has a total of 11 ED! trading relationships. By using ED!, Surgicon is able to send and receive purchase orders. Surgicon uses the TF2ORD order message which is part of the EDIFACT subset message 99 Developments in Business Simulation and Experiential Learning, Volume 25, 1998 group. GE Intercept Plus software allows the company to translate inhouse files into EDI message standards and to manage a connection to the GE Tradanet network. NHS Division sends orders to Surgicon through a centralized network gateway. Syntegra manages this centralized gateway. http://www.eca.org.uk/public/regaward.htm HMSO Links Customers and Suppliers HMSO is a government agency which sources and supplies stationary, office equipment, and printed goods to the public. HMSO is also a large scale publisher for private and public organizations. HMSO currently employs 3,000 individuals. HMSO uses EDI and HEART (a UNIX based ordering system) to link key customers and suppliers. HMSO has 82 EDI trading partners and 209 HEART users. HMSO can handle Tradacoms and EDIFACT standards. Outband ED! traffic is UK EDIFACT and incoming messages are structured in UK EDIFACT and Tradacoms formats. HMSO translates incoming Tradacoms messages to the UK EDIFACT. HMSO is also connected to the BT EDI Net VAN, the M Information Exchange, and the AT&T Easylink service through the inter-network connections. http://www.eca.org.uk/public/regaward.htm ROYAL BANK OF SCOTLAND Electronic Banking and Clearing Transactions The Royal Bank of Scotland is one of the "big" five clearing banks operating within the UK. The bank is part of the IDX network linking clearing banks. The Royal Bank of Scotland allows its business customers to make payments and receive payment information electronically through the EDI Masterpay system the bank developed. The bank trades with 30 external customers through the EDI Masterpay system and the IDX network. The EDI process is included in the Banks internal business processes. Customers receive payment instructions in EDIFACT format via the Masterpay system. EDIFACT format also helps customers make payments and payment decisions. The Royal Bank is currently connected to two VANS, the GE Tradanet and the IBM Information Exchange. The bank analyzes these networks every 15 minutes. http://www.eca.org.uk/pubhc/regaward.htm BEN AND JERRY’S Targeting Their Market Ben & Jerry’s uses their Internet site to focus on what is important to their consumers. Their Web page resembles their cowhide packaging style and Missy the cow “Moos”. Ben & Jerry’s provides various contests on their Web page to keep the consumer involved. Prizes such as pocket protectors and autographed copies of books are some of the prizes awarded to the over 500 winners of Ben & Jerry’s Web page contests. According to Ben Cohen, the Web is a great way to appeal to college students, who are a big part of the market. http:1/198.95.249.81/comprod/business- solutions/commerce/customer/bejer.html PUBLIC WORKS, SUPPLY & SERVICES, EDMONTON, ALBERTA Timely and Accurate Exchange of Gas Royalty Data TradeLink EDI Management System is currently used by Public Works. TradeLink allows Public Works to receive Product Transfer and Resale Reports. Public Works receives about 12,000 documents over a five day period. These Transfer and Resale reports are then sent from the Department of Energy to the oil companies. The company produces about 50,000 statements over a five day period. Finally, about 5,000 Test invoices are sent from the Department of Energy to various oil companies every five days. webmaster@softcare.com 100 Table of Contents Volume 25, 1998 Marketing Goes to the Movies Bringing Experiential Learning to a Principles of Marketing Course Investment Analysis Application Using In-house Spreadsheet Models SugarCoated Statistics: An Exercise for the First Day of Class Improving Undergraduate Student Involvement in Management Science and Business Writing Courses Using the Seven Principles in Action Establishment and Funding for Interuniversity / Multidisciplinary Student experiences The Prospects of Creative Teaching: A Discussion with Patricia Sanders The Simulation and Classroom Assessment Techniques Developments of Management Skill Assessment Games as Instruments of Assessment: A Framework for Evaluation The Role of Artificial Intelligence in Business Curricula Threshold Solo Competitor: A Management Simulation (V1.0) a Windows-Based. Play Alone, Total Enterprise Simulation and Assessment Instrument Toward An Understanding of One's self-concept Total Enterprise Simulations and the Internet: Improving Student Perceptions and Simplifying Administrative Workloads The Expatriate an Assignment Orientation Game An Expatriate's Nightmare: An Experiential Exercise in Coping with Overseas Assignments Analyzing Experiential Exercise: Using the Scientific Method for Problem Solving The Second Component to Experiential Learning: A Look Back at How ABSEL has handled the Conceptual and Operational Definitions of Learning Predictive Models of Learning: Participant Satisfaction of Experiential Exercises in Business Education Accelerating Moral Development through Use of Experiential Ethical Dilemmas Ethical Dilemmas to use with Business Simulations to Teach Ethics The Class Approach in Behavioral Simulation in a Business Policy/Strategic Management course: A Progression toward Greater Realism An Exploration of the Emergence of Process Prototypes in a Management Course Utilizing a Total Enterprise Simulation How Organizations Are Improving Their Performance Utilizing Electronic Commerce: Examples From The Internet The Market Access Planning System (Maps): A Computer-Based Decision Support System For Facilitating Experiential Learning In International Business An Excel Workbook For Student Planning And Interface With A Simulation Game Design Of Multi-Media Based Pedagogy For Leadership Training Panel Discussion On Using The Internet For Courses Valuing And Enhancing Teaching: Sharing Tips Via The Web The Buddy Project: A Semester Long Project Aimed At Developing An Appreciation For Diversity Enhancing The Excitement And Learning Retention In The Classroom: The Power Of Magic The Supervised Management Internship: A Job Or Learning Experience Team Ware™ An Online Moderated Class Discussion Facility And Beyond A Neophyte Distance Educator's Experience Learning Management By Practicing Management: A Report Of Significant Student Service In 1997 Integration Of Academic And Service Learning: Students' Perceptions About Its Effects And Outcomes The Value Of Incorporating A Service Learning Component Into Course Content: A Presentation And Roundtable Discussion Business Games Teach: Thoughts on the Sources of Conflicting Conclusions on their Effectiveness Antecedents Of Learning In The Simulation: A Replication Using Student Journals To Enhance Learning From Simulations Technological Change And Intertemporal Movements In Consumer Preferences In The Design Of Computerized Business Simulations With Market Segmentation Integrating The Marketing Curriculum Using Collaborative Learning Teaching Time Management In A Sales Program: The Application Of A Computer Simulation Game Adapting Interactive Computer Simulations For Content Based Esl Instruction Multimedia And Student Expectations Synthesizing Data For Media Simulations Composing A Team Health Promoting Behaviors-A Decision Making Exercise Does it really Work? An Application of the Group Interaction Framework Administering the MIT Beer Game: Lessons Learned A Paperless Economy? Instructing Students on the Aspects of Successful Electronic Commerce Maximizing Learning Gains in Simulations: Lessons from the Training Literature Observing General Ability in a Total Enterprise Gaming Simulation FReach Teach: A Computer-Based System for Teaching Advertising Media Planning An Integrated Business Instruction System An Experiential Exercise you can Tinker With Experiential Exercises or Computer Simulations? Cash Flow Statements: Are They Important in Business Simulations? Holistic Cognitive Strategy in a Computer-Based Marketing Simulation Game: An Investigation of Attitudes Towards the Decision-Making Process Barnga: A Game on Cultural Clashes The Many Faces of Culture: Understanding Country and Corporate Culture Students' View of the Use of Business Gaming in Hong Kong Assessing General Management Interest What is the Future of Business Gaming? Starting a Small Music Trivia Business Exercise and Other Innovative Icebreakers An Integrated Approach to Behavioral Skill Development Career Focus: A Student and Business Learning Experience The Use of Concept Mapping in Teaching Strategic Management An Experiential Approach to Developing Mission Statements Business Games in Brazil-Learning or Satisfaction A Simulation within a Simulation: Job Layoff's and Emotional Reactions