TRANSFORMING A BUSINESS COLLEGE INTO A TOTAL QUALITY COLLEGE Developments In Business Simulation & Experiential Exercises, Volume 19, 1992 252 TRANSFORMING A BUSINESS COLLEGE INTO A TOTAL QUALITY COLLEGE Gary Bonvillian, Rochester Institute of Technology Edward L. Grubb, Portland State University Gary G. Whitney, University of San Diego Sam E. White, Portland State University During this panel session Total Quality programs and the organizational actions necessary for successful implementation at three colleges will be described and discussed. Panelist will share their experiences with implementing Total Quality ideas in their universities with an emphasis on identifying the changes required and the obstacles encountered during the process. Panelists will share their successes as well as some of their false starts in attempting to refocus the corporate culture in an academic setting. COMPANY PROFILE Rochester Institute of Technology has begun to introduce the principles of Total Quality Management (TQM) throughout the curriculum and in administration and support services. To create a foundation for a change to TQM, a preliminary review of the curriculum, a focus on improving teaching effectiveness, and with assistance from senior executives at Xerox, an introduction to TQM concepts were completed before launching into organizational change. Currently, six cross-disciplinary teams are revising the curriculum in order to create an integrative experience for undergraduate students; TQM concepts and tools will be incorporated throughout the entire program. Also, all administrative processes are being reviewed and redefined and teams have been formed to address specific operational issues as well as explore new opportunities to improve support systems. At The University of San Diego the response to Total Quality Management has taken two major thrusts. Internally, the university has developed a long range plan calling for a cessation in growth and refocusing on improved quality in academic programs. A process of self-examination including empirical assessment and benchmarking, has provided an assessment of how well the university is currently meeting its mission and the university is now positioned to begin the use of TQM concepts and techniques in its daily operations. The external total quality management thrust at USD has been implemented through the Institute for Quality and Productive (IQP). This organization is an interdisciplinary joint venture with San Diego State University and member companies in Southern California. IQP offers training, consultation and networking for companies through its various programs including TQM Overview, TQM Basics Week, Beyond the Basics, Executive Day and customized training. Portland State University and the School of Business Administration has begun a transformation from its traditionally inward focused management process to a customer responsive, quality focused educational system. The School is working closely with an Industry Advisor Group that has provided encouragement, guidance, teaching and materials and financial support for the change to a Quality Management orientation. Faculty and staff training has been a high priority in the early stages of this endeavor. With the assistance of local firms, a series of training sessions including presentations by visiting Japanese faculty members have been conducted and SBA faculty have been placed in developmental internships with industrial firms. Visits and orientation sessions have been held at local business sites and the School has been restructured to eliminate functional area departments. TQM concepts and techniques are being applied to improve quality of programs and services. Cross- disciplinary teams of faculty and administrative staff have been formed to resolve operational issues and improve services and support of academic programs. PERSONAL DESCRIPTIONS Gary Bonvillian is the Associate Dean in the College of Business at Rochester Institute of Technology. He is responsible for all administrative functions in the college including its total quality management program. Gary has held positions in the Division of Records and Institutional Research at RIT and has been the Director of Administrative Services, Assistant Dean and the Director of External Programs. He has taught courses in career development, management and leadership. Edward L. Grubb is an Associate Dean in the School of Business Administration at Portland State University. He has been an active consultant in the area of health care management and strategic planning. Among his clients are Floating Point Systems and Torrey Pines Bank. He has also been the President of TCI Marketing, the Director of Strategic Planning for Kaiser- Permanente, and the President of the Western Marketing Educators Association. He is currently taking a leadership role in implementing TQM. Gary G. Whitney is the Associate Dean in the School of Business Administration at the University of San Diego; he is also a staff member at the Institute for Quality and Productivity in San Diego. He has been a seminar leader on such topics as Strategic Negotiation, Working with Teams, and Quality Management. Among his clients are Coca-Cola and the University of Auckland in New Zealand. Cases and exercises written by Gary have been reprinted in textbooks on organization behavior and business strategy. Sam E. White is a Professor of Strategic Management at Portland State University. He has been an executive seminar leader on such topics as team decision making and organization development for the Commonwealth of Kentucky and for companies in the retailing, publishing, and light manufacturing industries. He is currently working with the Latin American Trade Council of Oregon to develop trade relations between Oregon-based companies and those in Mexico, Central and South America. He has been a speaker for professional associations and has published in national practitioner and academic journals. Table of Contents Volume 19, 1992 The Pedagogical Utility of a Management Simulation Game in a Business Policy Course Modeling Economic Environments in Business Simulations: Some Comparisons and Recommendations Experiential Learning and TQM Principles: Teaching Behavioral Science in a Business School The Use of Poster Presentations as a Final Project in the Business Policy Course The Device Business: A Management Simulation for Strategy Formulation The Advantages of Experiential learning in the Auditing curriculum A Framework for the Identification of Moderated and Mediated Performance consequences of Pedagogical Alternatives Simulating Qualitative Research Relating to Values and Lifestyle Segmentation A New Market Demand Model for Business Simulators Interactive Optimization Using the Method of Relative Improvement Preferences: Methodology and Empirical Evaluation The Service Trainer Simulation Benefits of Internet Computer Networks for ABSEL Members How Should We Measure Experiential Learning? An Assessment of Simulation Usage in Management Accounting Courses The Influence of Myers-Briggs Type and Group Dynamics on Simulation Performance Effective Leadership Behavior in the Desert Storm Arena: An Application of the Vroom-Yetton-Jago Model Installing and Consolidating Work-Team Values: The Effects of a Multicultural Outdoors Experiential Program Key Determinants and Decision performance in a Business Simulations and Experiential Learning environment Multi-Cultural Experiential Learning: A Computer Simulation in Indonesia Attitudes Toward and Emotions Related to Women as Managers: A Replication and Beyond Scenario Approach to Simulating Consumer Expenditures: A Cross-Cultural Analysis Insights into Ethical Decision making Activities and Organizational Performance: A Management Simulation Analysis of College Students and Managers Evaluating a Business Simulation Program for Joint Venture Negotiation and Management Teaching Business Interviewing Strategies with an Experiential Approach Cooperative Learning Across the Business Curriculum Modeling Total Quality Elements into a Strategy-Oriented Simulation Teaching Business Decision making using a Simulator Extending the Educational Utility of a Simulated Competition within the Confines of an Established Undergraduate Marketing Curriculum Expert Systems Versus Traditional Methods for Teaching Accounting Issues Confidence Extremes Diminish Quality Performance in a Total Enterprise Simulation Can Ethics Be Taught? A Simulation Tests a Traditional Ethics Pedagogy Through The Looking Glass, Inc.: Organizational Climate Research as Experiential Pedagogy The use of Cluster Analysis for Business Game Performance Analysis Power and Ethnicity: An Experiential Learning Exercise (How to Sensitize Students to Diversity) Directed Development of Critical and Creative Thinking Skills for Case Analysis Implementing Total Quality Management in a Computerized Business Simulation Product Quality in Business Simulations Use of Simulation for Ethics Education in Management Satisfying the University's Customers through Total Quality Management Instruction: A Case Study Personality Characteristics and Group Performance in Total Enterprise Simulations Concepts of Interval Estimation and Quality Control Charts via Computer Simulated Sampling An Examination of the Effect of Team Cohesion, Player Attitude, and Performance Expectations on Simulation Performance Results The Effectiveness of Inventory Management and Production Scheduling Training in a Total Quality Management Environment Peer Group Indicators of the External Validity of Business Games: A five-year Longitudinal Study Political Strategies and Personal Actions Does Practice make Perfect? Observations on Simulation Trial The Use of A Non-Business Computer Simulation to Teach Marketing Management BankPro Commercial Bank Simulation The Production Game Pursuing Excellence: Work Strengths, Assets and relevant Values (An Exercise) Test of a Short Outward Bound Experience for College Students What is it that we want Student To Learn? Using Two TQM Philosophies when Playing Blackjack The Lagged Effects of Decision Variables on Financial Performance Measures Used in Two business Simulations The Development of an Experiential Exercise for Career Planning and Effective Job search Performance Measuring Quality in Management of Business Pedagogy Exploring Quality and Productivity Improvement: Using and Experiential Process Toward a Generalized Architecture for Intelligent Reactive Management Systems The Quality Game TQX: Using Expert Systems to Improve Training in Total Quality Management A Simulation of the Effect of the Medicaid Payment Lag on the Financial Position of Community Pharmacies The Use of a Board of Directors to Evaluate and Validate Decisions in a Competitive Graduate Management Simulation Course The Impact of Academic Dishonesty on Business Simulations and Experiential Learning Activities Picture Project: An Experience of Icebreaking and/or Decision-Making An Effective Role-playing Exercise for Teaching Requisite TQM Supervisory Attitudes/Behavior Computerized Management Simulations and Some Correlates of Students' Satisfaction The Timing and Stability of Reactions to Market Structure in a Single Player Simulation Environment A Graphics Application Extension for a Simulated Decision Support System Environment Aspects of a Group Project Utilizing Actual Business data and a Computerized Accounting System The Role of Universities' Extended Learning Department in Assisting Organizations Implement Total Quality Management A three-dimensional Learning Experience to Develop Total Quality Management Skills Estimating Quality Costs by Computer Simulation Applications and Examples of Quality Control Software Assessing Business Pedagogy A Demonstration of an Experiential Process for Exploring Quality and Productivity Improvement Processes An Action-Ethics Dilemma: A Demonstration Org Sim Jr.: A 2-3 Hour Version of the 2-Day Blanchard/Murrell Organization Simulation Building Buildings: An Experiential Exercise in Organizational Structure, Communication, Leadership and Group Dynamics Expert Systems for Organization Design: A Demonstration A Demonstration of Product Quality in a Business Simulation: Version 2 of CEO Two Revolutions, Total Quality Leadership, and the Baldy: The Story of Milliken Total Quality after the Award - The Xerox Story Building a Competitive Advantage through Customer Satisfaction and Reengineering Human Resource Planning: Managing the Only Renewable Resource for a Competitive Advantage Using Simulations to Teach International Issues: An analysis of the Multinational Management Game's Learning Environment Quality Function Deployment: A Tutorial Care and Nurturing of Teams Making a Good Thing Better: Adding TQM to Participative management Empowering Organizations to Redesign and Transform Themselves - Eastman Chemical Using Simulations in Field Management Development of an International Life Insurance Company Reinforcing the TQ Environment via Simulation Transforming a Business College into a Total Quality College