On a Methodology for Service Innovation Strategy and its Gamification


 

Page 371 - Developments in Business Simulation and Experiential Learning, volume 41, 2014 

ON A METHODOLOGY FOR  

SERVICE INNOVATION STRATEGY AND ITS GAMIFICATION  

 
Ryo Sato 

Yokohama National University 

rsato@ynu.ac.jp 

ABSTRACT 

 
We developed a methodology for service innovation 

strategy formulation and used it for more than five years. 

The methodology is called soft innovation architecture (soft 

IA, for short). In this research, we develop a gamification 

of soft IA, by showing its prototype on SNS. Furthermore, 

we investigate how human gaming can be combined with 

this gamification in the case of service innovation. As the 

planners of a service business, players can play a bakery-

platform game to get insight for the business operation so 

that they can make necessary improvement of their 

respective service innovation architecture. The 

gamification and gaming of this research provides us with 

operational intelligence. Measuring of the effectiveness has 

remained as future topic.