id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
discernj-91	Twamley, Georgina; Mazzarella, Francesco	The benevolent future of fashion: A framework for business partnerships with a social purpose	2022	20	.pdf	application/pdf	6860	398	48	Author of Fashion, Business and Spirituality Fashion business trends and change drivers Shehan Perera Communications Officer at Social Enterprise UK Socially enterprising business development Jonathan Chippindale CEO of Holition, cutting-edge luxury retail technology services company Expert in multidisciplinary collaborative approach, knowledgeable about fashion collaborations and projects Sarah Burns MBE Chair of Operations for fashion charity Smartworks Knowledgeable about how charities work with fashion brands Jo Tutchener-Sharp CEO of Scamp&Dude fashion brand that engages in charitable collaborations Knowledgeable about how fashion brands work with charities Ruby Wight Creative Lead: Campaigns and Partnerships at Burberry Retailer running collaborations with the goal of brand marketing Simone Parchment Head of Strategic Partnerships at Matches Fashion Retailer running collaborations with the goal of customer acquisition Thematic analysis (Saunders et al., 2019) was conducted to extract themes and patterns and draw meaning from the raw data collected in the form of the survey responses and interview transcripts. The survey was filled in by 100 participants from 14 countries, providing insight into the public’s perception of fashion brands and consumer wellness.	cache/discernj-91.pdf	txt/discernj-91.txt