id	sid	tid	token	lemma	pos
discernj-91	1	1	38	38	NUM
discernj-91	1	2	https://www.designforsocialchange.org/journal/index.php/discern-j	https://www.designforsocialchange.org/journal/index.php/discern-j	NOUN
discernj-91	1	3	issn	issn	VERB
discernj-91	1	4	2184	2184	NUM
discernj-91	1	5	-	-	SYM
discernj-91	1	6	6995	6995	NUM
discernj-91	1	7	this	this	DET
discernj-91	1	8	work	work	NOUN
discernj-91	1	9	is	be	AUX
discernj-91	1	10	licensed	license	VERB
discernj-91	1	11	under	under	ADP
discernj-91	1	12	a	a	DET
discernj-91	1	13	creative	creative	ADJ
discernj-91	1	14	commons	common	NOUN
discernj-91	1	15	attribution	attribution	NOUN
discernj-91	1	16	-	-	PUNCT
discernj-91	1	17	noncommercial	noncommercial	ADJ
discernj-91	1	18	-	-	PUNCT
discernj-91	1	19	noderivatives	noderivative	NOUN
discernj-91	1	20	4.0	4.0	NUM
discernj-91	1	21	international	international	ADJ
discernj-91	1	22	license	license	NOUN
discernj-91	1	23	.	.	PUNCT
discernj-91	2	1	the	the	DET
discernj-91	2	2	benevolent	benevolent	ADJ
discernj-91	2	3	future	future	NOUN
discernj-91	2	4	of	of	ADP
discernj-91	2	5	fashion	fashion	NOUN
discernj-91	2	6	:	:	PUNCT
discernj-91	2	7	a	a	DET
discernj-91	2	8	framework	framework	NOUN
discernj-91	2	9	for	for	ADP
discernj-91	2	10	business	business	NOUN
discernj-91	2	11	partnerships	partnership	NOUN
discernj-91	2	12	with	with	ADP
discernj-91	2	13	a	a	DET
discernj-91	2	14	social	social	ADJ
discernj-91	2	15	purpose	purpose	NOUN
discernj-91	2	16	georgina	georgina	PROPN
discernj-91	2	17	twamley	twamley	PROPN
discernj-91	2	18	,	,	PUNCT
discernj-91	2	19	francesco	francesco	PROPN
discernj-91	2	20	mazzarella	mazzarella	PROPN
discernj-91	2	21	published	publish	VERB
discernj-91	2	22	online	online	ADV
discernj-91	2	23	:	:	PUNCT
discernj-91	2	24	november	november	PROPN
discernj-91	2	25	2022	2022	NUM
discernj-91	2	26	to	to	PART
discernj-91	2	27	cite	cite	VERB
discernj-91	2	28	this	this	DET
discernj-91	2	29	article	article	NOUN
discernj-91	2	30	:	:	PUNCT
discernj-91	2	31	twamley	twamley	PROPN
discernj-91	2	32	,	,	PUNCT
discernj-91	2	33	g.	g.	PROPN
discernj-91	2	34	,	,	PUNCT
discernj-91	2	35	&	&	CCONJ
discernj-91	2	36	mazzarella	mazzarella	PROPN
discernj-91	2	37	,	,	PUNCT
discernj-91	2	38	f.	f.	PROPN
discernj-91	2	39	(	(	PUNCT
discernj-91	2	40	2022	2022	NUM
discernj-91	2	41	)	)	PUNCT
discernj-91	2	42	.	.	PUNCT
discernj-91	3	1	the	the	DET
discernj-91	3	2	benevolent	benevolent	ADJ
discernj-91	3	3	future	future	NOUN
discernj-91	3	4	of	of	ADP
discernj-91	3	5	fashion	fashion	NOUN
discernj-91	3	6	–	–	PUNCT
discernj-91	3	7	a	a	DET
discernj-91	3	8	framework	framework	NOUN
discernj-91	3	9	for	for	ADP
discernj-91	3	10	business	business	NOUN
discernj-91	3	11	partnerships	partnership	NOUN
discernj-91	3	12	with	with	ADP
discernj-91	3	13	a	a	DET
discernj-91	3	14	social	social	ADJ
discernj-91	3	15	purpose	purpose	NOUN
discernj-91	3	16	,	,	PUNCT
discernj-91	3	17	discern	discern	NOUN
discernj-91	3	18	:	:	PUNCT
discernj-91	3	19	international	international	ADJ
discernj-91	3	20	journal	journal	NOUN
discernj-91	3	21	of	of	ADP
discernj-91	3	22	design	design	NOUN
discernj-91	3	23	for	for	ADP
discernj-91	3	24	social	social	ADJ
discernj-91	3	25	change	change	NOUN
discernj-91	3	26	,	,	PUNCT
discernj-91	3	27	sustainable	sustainable	ADJ
discernj-91	3	28	innovation	innovation	NOUN
discernj-91	3	29	and	and	CCONJ
discernj-91	3	30	entrepreneurship	entrepreneurship	NOUN
discernj-91	3	31	,	,	PUNCT
discernj-91	3	32	3(2	3(2	NUM
discernj-91	3	33	)	)	PUNCT
discernj-91	3	34	,	,	PUNCT
discernj-91	3	35	38	38	NUM
discernj-91	3	36	-	-	SYM
discernj-91	3	37	57	57	NUM
discernj-91	3	38	.	.	PUNCT
discernj-91	3	39	39	39	NUM
discernj-91	3	40	the	the	DET
discernj-91	3	41	benevolent	benevolent	ADJ
discernj-91	3	42	future	future	NOUN
discernj-91	3	43	of	of	ADP
discernj-91	3	44	fashion	fashion	NOUN
discernj-91	3	45	:	:	PUNCT
discernj-91	3	46	a	a	DET
discernj-91	3	47	framework	framework	NOUN
discernj-91	3	48	for	for	ADP
discernj-91	3	49	business	business	NOUN
discernj-91	3	50	partnerships	partnership	NOUN
discernj-91	3	51	with	with	ADP
discernj-91	3	52	a	a	DET
discernj-91	3	53	social	social	ADJ
discernj-91	3	54	purpose	purpose	NOUN
discernj-91	3	55	georgina	georgina	PROPN
discernj-91	3	56	twamleya	twamleya	PROPN
discernj-91	3	57	,	,	PUNCT
discernj-91	3	58	francesco	francesco	PROPN
discernj-91	3	59	mazzarellab	mazzarellab	VERB
discernj-91	3	60	a	a	DET
discernj-91	3	61	london	london	PROPN
discernj-91	3	62	college	college	NOUN
discernj-91	3	63	of	of	ADP
discernj-91	3	64	fashion	fashion	NOUN
discernj-91	3	65	,	,	PUNCT
discernj-91	3	66	london	london	PROPN
discernj-91	3	67	,	,	PUNCT
discernj-91	3	68	w1	w1	NOUN
discernj-91	3	69	g	g	NOUN
discernj-91	3	70	0bj	0bj	NOUN
discernj-91	3	71	,	,	PUNCT
discernj-91	3	72	united	united	ADJ
discernj-91	3	73	kingdom	kingdom	PROPN
discernj-91	3	74	,	,	PUNCT
discernj-91	3	75	g.twamley@fashion.arts.ac.uk	g.twamley@fashion.arts.ac.uk	NOUN
discernj-91	3	76	blondon	blondon	PROPN
discernj-91	3	77	college	college	PROPN
discernj-91	3	78	of	of	ADP
discernj-91	3	79	fashion	fashion	NOUN
discernj-91	3	80	,	,	PUNCT
discernj-91	3	81	london	london	PROPN
discernj-91	3	82	,	,	PUNCT
discernj-91	3	83	w1	w1	NOUN
discernj-91	3	84	g	g	NOUN
discernj-91	3	85	0bj	0bj	NOUN
discernj-91	3	86	,	,	PUNCT
discernj-91	3	87	united	united	ADJ
discernj-91	3	88	kingdom	kingdom	NOUN
discernj-91	3	89	,	,	PUNCT
discernj-91	3	90	f.mazzarella@fashion.arts.ac.uk	f.mazzarella@fashion.arts.ac.uk	ADJ
discernj-91	3	91	abstract	abstract	ADJ
discernj-91	3	92	consumers	consumer	NOUN
discernj-91	3	93	are	be	AUX
discernj-91	3	94	increasingly	increasingly	ADV
discernj-91	3	95	buying	buy	VERB
discernj-91	3	96	from	from	ADP
discernj-91	3	97	brands	brand	NOUN
discernj-91	3	98	they	they	PRON
discernj-91	3	99	believe	believe	VERB
discernj-91	3	100	in	in	ADP
discernj-91	3	101	,	,	PUNCT
discernj-91	3	102	and	and	CCONJ
discernj-91	3	103	,	,	PUNCT
discernj-91	3	104	therefore	therefore	ADV
discernj-91	3	105	,	,	PUNCT
discernj-91	3	106	fashion	fashion	NOUN
discernj-91	3	107	businesses	business	NOUN
discernj-91	3	108	increasingly	increasingly	ADV
discernj-91	3	109	need	need	VERB
discernj-91	3	110	to	to	PART
discernj-91	3	111	align	align	VERB
discernj-91	3	112	their	their	PRON
discernj-91	3	113	operations	operation	NOUN
discernj-91	3	114	with	with	ADP
discernj-91	3	115	their	their	PRON
discernj-91	3	116	customers	customer	NOUN
discernj-91	3	117	’	’	PART
discernj-91	3	118	values	value	NOUN
discernj-91	3	119	.	.	PUNCT
discernj-91	4	1	with	with	ADP
discernj-91	4	2	this	this	PRON
discernj-91	4	3	in	in	ADP
discernj-91	4	4	mind	mind	NOUN
discernj-91	4	5	,	,	PUNCT
discernj-91	4	6	this	this	DET
discernj-91	4	7	paper	paper	NOUN
discernj-91	4	8	reports	report	VERB
discernj-91	4	9	on	on	ADP
discernj-91	4	10	a	a	DET
discernj-91	4	11	research	research	NOUN
discernj-91	4	12	project	project	NOUN
discernj-91	4	13	aimed	aim	VERB
discernj-91	4	14	at	at	ADP
discernj-91	4	15	demonstrating	demonstrate	VERB
discernj-91	4	16	ways	way	NOUN
discernj-91	4	17	in	in	ADP
discernj-91	4	18	which	which	PRON
discernj-91	4	19	the	the	DET
discernj-91	4	20	fashion	fashion	NOUN
discernj-91	4	21	system	system	NOUN
discernj-91	4	22	can	can	AUX
discernj-91	4	23	begin	begin	VERB
discernj-91	4	24	to	to	PART
discernj-91	4	25	benefit	benefit	VERB
discernj-91	4	26	society	society	NOUN
discernj-91	4	27	,	,	PUNCT
discernj-91	4	28	consumers	consumer	NOUN
discernj-91	4	29	and	and	CCONJ
discernj-91	4	30	businesses	business	NOUN
discernj-91	4	31	more	more	ADJ
discernj-91	4	32	.	.	PUNCT
discernj-91	5	1	recommendations	recommendation	NOUN
discernj-91	5	2	are	be	AUX
discernj-91	5	3	distilled	distil	VERB
discernj-91	5	4	from	from	ADP
discernj-91	5	5	desk	desk	NOUN
discernj-91	5	6	research	research	NOUN
discernj-91	5	7	and	and	CCONJ
discernj-91	5	8	primary	primary	ADJ
discernj-91	5	9	data	datum	NOUN
discernj-91	5	10	collected	collect	VERB
discernj-91	5	11	through	through	ADP
discernj-91	5	12	a	a	DET
discernj-91	5	13	consumer	consumer	NOUN
discernj-91	5	14	survey	survey	NOUN
discernj-91	5	15	and	and	CCONJ
discernj-91	5	16	interviews	interview	NOUN
discernj-91	5	17	with	with	ADP
discernj-91	5	18	fashion	fashion	NOUN
discernj-91	5	19	industry	industry	NOUN
discernj-91	5	20	experts	expert	NOUN
discernj-91	5	21	.	.	PUNCT
discernj-91	6	1	the	the	DET
discernj-91	6	2	findings	finding	NOUN
discernj-91	6	3	from	from	ADP
discernj-91	6	4	the	the	DET
discernj-91	6	5	research	research	NOUN
discernj-91	6	6	reveal	reveal	VERB
discernj-91	6	7	how	how	SCONJ
discernj-91	6	8	collaborations	collaboration	NOUN
discernj-91	6	9	can	can	AUX
discernj-91	6	10	be	be	AUX
discernj-91	6	11	used	use	VERB
discernj-91	6	12	as	as	ADP
discernj-91	6	13	a	a	DET
discernj-91	6	14	multidimensional	multidimensional	ADJ
discernj-91	6	15	tool	tool	NOUN
discernj-91	6	16	and	and	CCONJ
discernj-91	6	17	expose	expose	VERB
discernj-91	6	18	the	the	DET
discernj-91	6	19	tangible	tangible	ADJ
discernj-91	6	20	advantages	advantage	NOUN
discernj-91	6	21	of	of	ADP
discernj-91	6	22	communicating	communicate	VERB
discernj-91	6	23	ethics	ethic	NOUN
discernj-91	6	24	and	and	CCONJ
discernj-91	6	25	engaging	engage	VERB
discernj-91	6	26	audiences	audience	NOUN
discernj-91	6	27	by	by	ADP
discernj-91	6	28	aligning	align	VERB
discernj-91	6	29	with	with	ADP
discernj-91	6	30	consumers	consumer	NOUN
discernj-91	6	31	’	'	PUNCT
discernj-91	6	32	desires	desire	NOUN
discernj-91	6	33	.	.	PUNCT
discernj-91	7	1	the	the	DET
discernj-91	7	2	research	research	NOUN
discernj-91	7	3	findings	finding	NOUN
discernj-91	7	4	were	be	AUX
discernj-91	7	5	used	use	VERB
discernj-91	7	6	to	to	PART
discernj-91	7	7	inform	inform	VERB
discernj-91	7	8	the	the	DET
discernj-91	7	9	development	development	NOUN
discernj-91	7	10	of	of	ADP
discernj-91	7	11	a	a	DET
discernj-91	7	12	framework	framework	NOUN
discernj-91	7	13	which	which	PRON
discernj-91	7	14	paves	pave	VERB
discernj-91	7	15	the	the	DET
discernj-91	7	16	way	way	NOUN
discernj-91	7	17	for	for	ADP
discernj-91	7	18	a	a	DET
discernj-91	7	19	more	more	ADV
discernj-91	7	20	socially	socially	ADV
discernj-91	7	21	conscious	conscious	ADJ
discernj-91	7	22	fashion	fashion	NOUN
discernj-91	7	23	industry	industry	NOUN
discernj-91	7	24	by	by	ADP
discernj-91	7	25	providing	provide	VERB
discernj-91	7	26	businesses	business	NOUN
discernj-91	7	27	with	with	ADP
discernj-91	7	28	a	a	DET
discernj-91	7	29	checklist	checklist	NOUN
discernj-91	7	30	to	to	PART
discernj-91	7	31	follow	follow	VERB
discernj-91	7	32	to	to	PART
discernj-91	7	33	create	create	VERB
discernj-91	7	34	partnerships	partnership	NOUN
discernj-91	7	35	and	and	CCONJ
discernj-91	7	36	projects	project	NOUN
discernj-91	7	37	with	with	ADP
discernj-91	7	38	a	a	DET
discernj-91	7	39	social	social	ADJ
discernj-91	7	40	purpose	purpose	NOUN
discernj-91	7	41	.	.	PUNCT
discernj-91	8	1	to	to	PART
discernj-91	8	2	conclude	conclude	VERB
discernj-91	8	3	,	,	PUNCT
discernj-91	8	4	this	this	DET
discernj-91	8	5	paper	paper	NOUN
discernj-91	8	6	advocates	advocate	VERB
discernj-91	8	7	for	for	ADP
discernj-91	8	8	how	how	SCONJ
discernj-91	8	9	the	the	DET
discernj-91	8	10	fashion	fashion	NOUN
discernj-91	8	11	industry	industry	NOUN
discernj-91	8	12	should	should	AUX
discernj-91	8	13	begin	begin	VERB
discernj-91	8	14	to	to	PART
discernj-91	8	15	create	create	VERB
discernj-91	8	16	more	more	ADV
discernj-91	8	17	positive	positive	ADJ
discernj-91	8	18	social	social	ADJ
discernj-91	8	19	impact	impact	NOUN
discernj-91	8	20	and	and	CCONJ
discernj-91	8	21	lays	lay	VERB
discernj-91	8	22	the	the	DET
discernj-91	8	23	foundations	foundation	NOUN
discernj-91	8	24	for	for	ADP
discernj-91	8	25	further	further	ADJ
discernj-91	8	26	research	research	NOUN
discernj-91	8	27	on	on	ADP
discernj-91	8	28	the	the	DET
discernj-91	8	29	benevolent	benevolent	ADJ
discernj-91	8	30	future	future	NOUN
discernj-91	8	31	of	of	ADP
discernj-91	8	32	fashion	fashion	NOUN
discernj-91	8	33	.	.	PUNCT
discernj-91	9	1	keywords	keyword	NOUN
discernj-91	9	2	:	:	PUNCT
discernj-91	9	3	fashion	fashion	NOUN
discernj-91	9	4	,	,	PUNCT
discernj-91	9	5	strategic	strategic	ADJ
discernj-91	9	6	partnerships	partnership	NOUN
discernj-91	9	7	,	,	PUNCT
discernj-91	9	8	activism	activism	NOUN
discernj-91	9	9	,	,	PUNCT
discernj-91	9	10	social	social	ADJ
discernj-91	9	11	impact	impact	NOUN
discernj-91	9	12	,	,	PUNCT
discernj-91	9	13	charity	charity	NOUN
discernj-91	9	14	introduction	introduction	NOUN
discernj-91	9	15	the	the	DET
discernj-91	9	16	fashion	fashion	NOUN
discernj-91	9	17	industry	industry	NOUN
discernj-91	9	18	causes	cause	VERB
discernj-91	9	19	a	a	DET
discernj-91	9	20	negative	negative	ADJ
discernj-91	9	21	impact	impact	NOUN
discernj-91	9	22	on	on	ADP
discernj-91	9	23	society	society	NOUN
discernj-91	9	24	and	and	CCONJ
discernj-91	9	25	the	the	DET
discernj-91	9	26	planet	planet	NOUN
discernj-91	9	27	in	in	ADP
discernj-91	9	28	many	many	ADJ
discernj-91	9	29	ways	way	NOUN
discernj-91	9	30	,	,	PUNCT
discernj-91	9	31	including	include	VERB
discernj-91	9	32	abuse	abuse	NOUN
discernj-91	9	33	of	of	ADP
discernj-91	9	34	labour	labour	NOUN
discernj-91	9	35	rights	right	NOUN
discernj-91	9	36	,	,	PUNCT
discernj-91	9	37	compromise	compromise	NOUN
discernj-91	9	38	of	of	ADP
discernj-91	9	39	workers	worker	NOUN
discernj-91	9	40	’	’	PART
discernj-91	9	41	health	health	NOUN
discernj-91	9	42	in	in	ADP
discernj-91	9	43	a	a	DET
discernj-91	9	44	fast	fast	ADJ
discernj-91	9	45	fashion	fashion	NOUN
discernj-91	9	46	production	production	NOUN
discernj-91	9	47	system	system	NOUN
discernj-91	9	48	,	,	PUNCT
discernj-91	9	49	non	non	ADJ
discernj-91	9	50	-	-	ADJ
discernj-91	9	51	inclusive	inclusive	ADJ
discernj-91	9	52	fashion	fashion	NOUN
discernj-91	9	53	media	medium	NOUN
discernj-91	9	54	,	,	PUNCT
discernj-91	9	55	anxiety	anxiety	NOUN
discernj-91	9	56	related	relate	VERB
discernj-91	9	57	to	to	ADP
discernj-91	9	58	over	over	ADP
discernj-91	9	59	-	-	PUNCT
discernj-91	9	60	consumption	consumption	NOUN
discernj-91	9	61	and	and	CCONJ
discernj-91	9	62	a	a	DET
discernj-91	9	63	sort	sort	NOUN
discernj-91	9	64	of	of	ADP
discernj-91	9	65	‘	'	PUNCT
discernj-91	9	66	waste	waste	NOUN
discernj-91	9	67	colonialism	colonialism	NOUN
discernj-91	9	68	’	'	PUNCT
discernj-91	9	69	(	(	PUNCT
discernj-91	9	70	i.e.	i.e.	X
discernj-91	9	71	communities	community	NOUN
discernj-91	9	72	in	in	ADP
discernj-91	9	73	the	the	DET
discernj-91	9	74	global	global	ADJ
discernj-91	9	75	south	south	PROPN
discernj-91	9	76	face	face	VERB
discernj-91	9	77	the	the	DET
discernj-91	9	78	impacts	impact	NOUN
discernj-91	9	79	of	of	ADP
discernj-91	9	80	fast	fast	ADJ
discernj-91	9	81	fashion	fashion	NOUN
discernj-91	9	82	trends	trend	NOUN
discernj-91	9	83	in	in	ADP
discernj-91	9	84	the	the	DET
discernj-91	9	85	global	global	ADJ
discernj-91	9	86	north	north	NOUN
discernj-91	9	87	)	)	PUNCT
discernj-91	9	88	.	.	PUNCT
discernj-91	10	1	within	within	ADP
discernj-91	10	2	this	this	DET
discernj-91	10	3	context	context	NOUN
discernj-91	10	4	,	,	PUNCT
discernj-91	10	5	there	there	PRON
discernj-91	10	6	is	be	VERB
discernj-91	10	7	a	a	DET
discernj-91	10	8	lack	lack	NOUN
discernj-91	10	9	of	of	ADP
discernj-91	10	10	insight	insight	NOUN
discernj-91	10	11	into	into	ADP
discernj-91	10	12	how	how	SCONJ
discernj-91	10	13	the	the	DET
discernj-91	10	14	fashion	fashion	NOUN
discernj-91	10	15	industry	industry	NOUN
discernj-91	10	16	can	can	AUX
discernj-91	10	17	create	create	VERB
discernj-91	10	18	positive	positive	ADJ
discernj-91	10	19	social	social	ADJ
discernj-91	10	20	change	change	NOUN
discernj-91	10	21	.	.	PUNCT
discernj-91	11	1	contemporary	contemporary	ADJ
discernj-91	11	2	research	research	NOUN
discernj-91	11	3	on	on	ADP
discernj-91	11	4	how	how	SCONJ
discernj-91	11	5	businesses	business	NOUN
discernj-91	11	6	can	can	AUX
discernj-91	11	7	be	be	AUX
discernj-91	11	8	benevolent	benevolent	ADJ
discernj-91	11	9	to	to	ADP
discernj-91	11	10	society	society	NOUN
discernj-91	11	11	often	often	ADV
discernj-91	11	12	refers	refer	VERB
discernj-91	11	13	to	to	ADP
discernj-91	11	14	the	the	DET
discernj-91	11	15	concept	concept	NOUN
discernj-91	11	16	of	of	ADP
discernj-91	11	17	the	the	DET
discernj-91	11	18	‘	'	PUNCT
discernj-91	11	19	triple	triple	ADJ
discernj-91	11	20	bottom	bottom	ADJ
discernj-91	11	21	line	line	NOUN
discernj-91	11	22	’	'	PUNCT
discernj-91	11	23	or	or	CCONJ
discernj-91	11	24	the	the	DET
discernj-91	11	25	‘	'	PUNCT
discernj-91	11	26	three	three	NUM
discernj-91	11	27	ps	ps	NOUN
discernj-91	11	28	’	'	PUNCT
discernj-91	11	29	(	(	PUNCT
discernj-91	11	30	i.e.	i.e.	X
discernj-91	11	31	people	people	NOUN
discernj-91	11	32	,	,	PUNCT
discernj-91	11	33	profit	profit	NOUN
discernj-91	11	34	and	and	CCONJ
discernj-91	11	35	the	the	DET
discernj-91	11	36	planet	planet	NOUN
discernj-91	11	37	)	)	PUNCT
discernj-91	11	38	(	(	PUNCT
discernj-91	11	39	stoddard	stoddard	NOUN
discernj-91	11	40	,	,	PUNCT
discernj-91	11	41	2017	2017	NUM
discernj-91	11	42	)	)	PUNCT
discernj-91	11	43	.	.	PUNCT
discernj-91	12	1	within	within	ADP
discernj-91	12	2	the	the	DET
discernj-91	12	3	scope	scope	NOUN
discernj-91	12	4	of	of	ADP
discernj-91	12	5	this	this	DET
discernj-91	12	6	paper	paper	NOUN
discernj-91	12	7	,	,	PUNCT
discernj-91	12	8	this	this	PRON
discernj-91	12	9	means	mean	VERB
discernj-91	12	10	that	that	SCONJ
discernj-91	12	11	businesses	business	NOUN
discernj-91	12	12	can	can	AUX
discernj-91	12	13	help	help	VERB
discernj-91	12	14	wider	wide	ADJ
discernj-91	12	15	society	society	NOUN
discernj-91	12	16	through	through	ADP
discernj-91	12	17	new	new	ADJ
discernj-91	12	18	approaches	approach	NOUN
discernj-91	12	19	like	like	ADP
discernj-91	12	20	collaborations	collaboration	NOUN
discernj-91	12	21	designed	design	VERB
discernj-91	12	22	to	to	PART
discernj-91	12	23	have	have	VERB
discernj-91	12	24	a	a	DET
discernj-91	12	25	social	social	ADJ
discernj-91	12	26	impact	impact	NOUN
discernj-91	12	27	.	.	PUNCT
discernj-91	13	1	building	building	NOUN
discernj-91	13	2	networks	network	NOUN
discernj-91	13	3	and	and	CCONJ
discernj-91	13	4	business	business	NOUN
discernj-91	13	5	partnerships	partnership	NOUN
discernj-91	13	6	can	can	AUX
discernj-91	13	7	be	be	AUX
discernj-91	13	8	one	one	NUM
discernj-91	13	9	way	way	NOUN
discernj-91	13	10	to	to	PART
discernj-91	13	11	address	address	VERB
discernj-91	13	12	complex	complex	ADJ
discernj-91	13	13	societal	societal	ADJ
discernj-91	13	14	issues	issue	NOUN
discernj-91	13	15	,	,	PUNCT
discernj-91	13	16	develop	develop	VERB
discernj-91	13	17	a	a	DET
discernj-91	13	18	social	social	ADJ
discernj-91	13	19	purpose	purpose	NOUN
discernj-91	13	20	and	and	CCONJ
discernj-91	13	21	therefore	therefore	ADV
discernj-91	13	22	contribute	contribute	VERB
discernj-91	13	23	to	to	ADP
discernj-91	13	24	social	social	ADJ
discernj-91	13	25	justice	justice	NOUN
discernj-91	13	26	.	.	PUNCT
discernj-91	14	1	this	this	DET
discernj-91	14	2	paper	paper	NOUN
discernj-91	14	3	addresses	address	VERB
discernj-91	14	4	the	the	DET
discernj-91	14	5	rise	rise	NOUN
discernj-91	14	6	in	in	ADP
discernj-91	14	7	popularity	popularity	NOUN
discernj-91	14	8	of	of	ADP
discernj-91	14	9	collaborations	collaboration	NOUN
discernj-91	14	10	in	in	ADP
discernj-91	14	11	the	the	DET
discernj-91	14	12	fashion	fashion	NOUN
discernj-91	14	13	sector	sector	NOUN
discernj-91	14	14	and	and	CCONJ
discernj-91	14	15	discusses	discuss	VERB
discernj-91	14	16	how	how	SCONJ
discernj-91	14	17	they	they	PRON
discernj-91	14	18	can	can	AUX
discernj-91	14	19	be	be	AUX
discernj-91	14	20	harnessed	harness	VERB
discernj-91	14	21	to	to	PART
discernj-91	14	22	improve	improve	VERB
discernj-91	14	23	businesses	business	NOUN
discernj-91	14	24	’	'	PUNCT
discernj-91	14	25	actions	action	NOUN
discernj-91	14	26	and	and	CCONJ
discernj-91	14	27	therefore	therefore	ADV
discernj-91	14	28	reputations	reputation	NOUN
discernj-91	14	29	.	.	PUNCT
discernj-91	15	1	the	the	DET
discernj-91	15	2	research	research	NOUN
discernj-91	15	3	presented	present	VERB
discernj-91	15	4	in	in	ADP
discernj-91	15	5	this	this	DET
discernj-91	15	6	paper	paper	NOUN
discernj-91	15	7	intends	intend	VERB
discernj-91	15	8	to	to	PART
discernj-91	15	9	address	address	VERB
discernj-91	15	10	a	a	DET
discernj-91	15	11	knowledge	knowledge	NOUN
discernj-91	15	12	gap	gap	NOUN
discernj-91	15	13	about	about	ADP
discernj-91	15	14	how	how	SCONJ
discernj-91	15	15	brands	brand	NOUN
discernj-91	15	16	can	can	AUX
discernj-91	15	17	take	take	VERB
discernj-91	15	18	small	small	ADJ
discernj-91	15	19	steps	step	NOUN
discernj-91	15	20	towards	towards	ADP
discernj-91	15	21	being	be	AUX
discernj-91	15	22	more	more	ADV
discernj-91	15	23	socially	socially	ADV
discernj-91	15	24	inclusive	inclusive	ADJ
discernj-91	15	25	and	and	CCONJ
discernj-91	15	26	impactful	impactful	ADJ
discernj-91	15	27	.	.	PUNCT
discernj-91	16	1	particularly	particularly	ADV
discernj-91	16	2	in	in	ADP
discernj-91	16	3	a	a	DET
discernj-91	16	4	post	post	ADJ
discernj-91	16	5	-	-	ADJ
discernj-91	16	6	covid	covid	ADJ
discernj-91	16	7	world	world	NOUN
discernj-91	16	8	,	,	PUNCT
discernj-91	16	9	many	many	ADJ
discernj-91	16	10	businesses	business	NOUN
discernj-91	16	11	may	may	AUX
discernj-91	16	12	not	not	PART
discernj-91	16	13	be	be	AUX
discernj-91	16	14	ready	ready	ADJ
discernj-91	16	15	to	to	PART
discernj-91	16	16	make	make	VERB
discernj-91	16	17	substantial	substantial	ADJ
discernj-91	16	18	changes	change	NOUN
discernj-91	16	19	,	,	PUNCT
discernj-91	16	20	but	but	CCONJ
discernj-91	16	21	smaller	small	ADJ
discernj-91	16	22	one	one	NUM
discernj-91	16	23	-	-	PUNCT
discernj-91	16	24	off	off	NOUN
discernj-91	16	25	projects	project	NOUN
discernj-91	16	26	and	and	CCONJ
discernj-91	16	27	collaborations	collaboration	NOUN
discernj-91	16	28	can	can	AUX
discernj-91	16	29	act	act	VERB
discernj-91	16	30	as	as	ADP
discernj-91	16	31	a	a	DET
discernj-91	16	32	gateway	gateway	NOUN
discernj-91	16	33	towards	towards	ADP
discernj-91	16	34	new	new	ADJ
discernj-91	16	35	ways	way	NOUN
discernj-91	16	36	of	of	ADP
discernj-91	16	37	doing	do	VERB
discernj-91	16	38	business	business	NOUN
discernj-91	16	39	with	with	ADP
discernj-91	16	40	a	a	DET
discernj-91	16	41	social	social	ADJ
discernj-91	16	42	purpose	purpose	NOUN
discernj-91	16	43	.	.	PUNCT
discernj-91	17	1	collaborations	collaboration	NOUN
discernj-91	17	2	in	in	ADP
discernj-91	17	3	fashion	fashion	NOUN
discernj-91	17	4	have	have	AUX
discernj-91	17	5	always	always	ADV
discernj-91	17	6	existed	exist	VERB
discernj-91	17	7	,	,	PUNCT
discernj-91	17	8	and	and	CCONJ
discernj-91	17	9	in	in	ADP
discernj-91	17	10	recent	recent	ADJ
discernj-91	17	11	years	year	NOUN
discernj-91	17	12	their	their	PRON
discernj-91	17	13	popularity	popularity	NOUN
discernj-91	17	14	has	have	AUX
discernj-91	17	15	exploded	explode	VERB
discernj-91	17	16	,	,	PUNCT
discernj-91	17	17	as	as	SCONJ
discernj-91	17	18	they	they	PRON
discernj-91	17	19	are	be	AUX
discernj-91	17	20	used	use	VERB
discernj-91	17	21	for	for	ADP
discernj-91	17	22	marketing	marketing	NOUN
discernj-91	17	23	campaigns	campaign	NOUN
discernj-91	17	24	,	,	PUNCT
discernj-91	17	25	new	new	ADJ
discernj-91	17	26	concept	concept	NOUN
discernj-91	17	27	development	development	NOUN
discernj-91	17	28	and	and	CCONJ
discernj-91	17	29	acquiring	acquire	VERB
discernj-91	17	30	new	new	ADJ
discernj-91	17	31	markets	market	NOUN
discernj-91	17	32	,	,	PUNCT
discernj-91	17	33	as	as	ADV
discernj-91	17	34	well	well	ADV
discernj-91	17	35	as	as	ADP
discernj-91	17	36	developing	develop	VERB
discernj-91	17	37	more	more	ADJ
discernj-91	17	38	systemic	systemic	ADJ
discernj-91	17	39	responses	response	NOUN
discernj-91	17	40	to	to	ADP
discernj-91	17	41	complex	complex	ADJ
discernj-91	17	42	issues	issue	NOUN
discernj-91	17	43	.	.	PUNCT
discernj-91	18	1	aziz	aziz	PROPN
discernj-91	18	2	and	and	CCONJ
discernj-91	18	3	jones	jones	PROPN
discernj-91	18	4	(	(	PUNCT
discernj-91	18	5	2018	2018	NUM
discernj-91	18	6	)	)	PUNCT
discernj-91	18	7	track	track	VERB
discernj-91	18	8	the	the	DET
discernj-91	18	9	increasingly	increasingly	ADV
discernj-91	18	10	benevolent	benevolent	ADJ
discernj-91	18	11	trajectory	trajectory	NOUN
discernj-91	18	12	of	of	ADP
discernj-91	18	13	contemporary	contemporary	ADJ
discernj-91	18	14	business	business	NOUN
discernj-91	18	15	and	and	CCONJ
discernj-91	18	16	marketing	marketing	NOUN
discernj-91	18	17	strategy	strategy	NOUN
discernj-91	18	18	in	in	ADP
discernj-91	18	19	their	their	PRON
discernj-91	18	20	book	book	NOUN
discernj-91	18	21	series	series	NOUN
discernj-91	18	22	good	good	ADJ
discernj-91	18	23	is	be	AUX
discernj-91	18	24	the	the	DET
discernj-91	18	25	new	new	ADJ
discernj-91	18	26	cool	cool	NOUN
discernj-91	18	27	.	.	PUNCT
discernj-91	19	1	their	their	PRON
discernj-91	19	2	work	work	NOUN
discernj-91	19	3	has	have	AUX
discernj-91	19	4	been	be	AUX
discernj-91	19	5	influential	influential	ADJ
discernj-91	19	6	in	in	ADP
discernj-91	19	7	shaping	shape	VERB
discernj-91	19	8	a	a	DET
discernj-91	19	9	potential	potential	ADJ
discernj-91	19	10	benevolent	benevolent	ADJ
discernj-91	19	11	future	future	NOUN
discernj-91	19	12	of	of	ADP
discernj-91	19	13	marketing	marketing	NOUN
discernj-91	19	14	,	,	PUNCT
discernj-91	19	15	one	one	NUM
discernj-91	19	16	in	in	ADP
discernj-91	19	17	which	which	PRON
discernj-91	19	18	“	"	PUNCT
discernj-91	19	19	a	a	DET
discernj-91	19	20	great	great	ADJ
discernj-91	19	21	ceo	ceo	NOUN
discernj-91	19	22	should	should	AUX
discernj-91	19	23	have	have	VERB
discernj-91	19	24	the	the	DET
discernj-91	19	25	brain	brain	NOUN
discernj-91	19	26	of	of	ADP
discernj-91	19	27	a	a	DET
discernj-91	19	28	cfo	cfo	PROPN
discernj-91	19	29	,	,	PUNCT
discernj-91	19	30	the	the	DET
discernj-91	19	31	heart	heart	NOUN
discernj-91	19	32	of	of	ADP
discernj-91	19	33	a	a	DET
discernj-91	19	34	storyteller	storyteller	NOUN
discernj-91	19	35	,	,	PUNCT
discernj-91	19	36	and	and	CCONJ
discernj-91	19	37	the	the	DET
discernj-91	19	38	soul	soul	NOUN
discernj-91	19	39	of	of	ADP
discernj-91	19	40	an	an	DET
discernj-91	19	41	activist	activist	NOUN
discernj-91	19	42	”	"	PUNCT
discernj-91	19	43	(	(	PUNCT
discernj-91	19	44	aziz	aziz	PROPN
discernj-91	19	45	&	&	CCONJ
discernj-91	19	46	jones	jones	PROPN
discernj-91	19	47	,	,	PUNCT
discernj-91	19	48	2021	2021	NUM
discernj-91	19	49	,	,	PUNCT
discernj-91	19	50	p.7	p.7	NOUN
discernj-91	19	51	)	)	PUNCT
discernj-91	19	52	.	.	PUNCT
discernj-91	20	1	40	40	NUM
discernj-91	21	1	the	the	DET
discernj-91	21	2	theories	theory	NOUN
discernj-91	21	3	reviewed	review	VERB
discernj-91	21	4	in	in	ADP
discernj-91	21	5	this	this	DET
discernj-91	21	6	paper	paper	NOUN
discernj-91	21	7	were	be	AUX
discernj-91	21	8	applied	apply	VERB
discernj-91	21	9	to	to	ADP
discernj-91	21	10	a	a	DET
discernj-91	21	11	mental	mental	ADJ
discernj-91	21	12	wellness	wellness	NOUN
discernj-91	21	13	platform	platform	NOUN
discernj-91	21	14	called	call	VERB
discernj-91	21	15	‘	'	PUNCT
discernj-91	21	16	helpingyourself	helpingyourself	PRON
discernj-91	21	17	’	'	PUNCT
discernj-91	21	18	,	,	PUNCT
discernj-91	21	19	set	set	VERB
discernj-91	21	20	up	up	ADP
discernj-91	21	21	by	by	ADP
discernj-91	21	22	the	the	DET
discernj-91	21	23	first	first	ADJ
discernj-91	21	24	author	author	NOUN
discernj-91	21	25	of	of	ADP
discernj-91	21	26	this	this	DET
discernj-91	21	27	paper	paper	NOUN
discernj-91	21	28	.	.	PUNCT
discernj-91	22	1	strategic	strategic	ADJ
discernj-91	22	2	partnerships	partnership	NOUN
discernj-91	22	3	are	be	AUX
discernj-91	22	4	at	at	ADP
discernj-91	22	5	the	the	DET
discernj-91	22	6	heart	heart	NOUN
discernj-91	22	7	of	of	ADP
discernj-91	22	8	‘	'	PUNCT
discernj-91	22	9	helpingyourself	helpingyourself	PRON
discernj-91	22	10	’	'	PUNCT
discernj-91	22	11	,	,	PUNCT
discernj-91	22	12	which	which	PRON
discernj-91	22	13	aims	aim	VERB
discernj-91	22	14	to	to	PART
discernj-91	22	15	work	work	VERB
discernj-91	22	16	with	with	ADP
discernj-91	22	17	others	other	NOUN
discernj-91	22	18	to	to	PART
discernj-91	22	19	grow	grow	VERB
discernj-91	22	20	faster	fast	ADV
discernj-91	22	21	and	and	CCONJ
discernj-91	22	22	benefit	benefit	VERB
discernj-91	22	23	from	from	ADP
discernj-91	22	24	collaborators	collaborator	NOUN
discernj-91	22	25	in	in	ADP
discernj-91	22	26	terms	term	NOUN
discernj-91	22	27	of	of	ADP
discernj-91	22	28	credibility	credibility	NOUN
discernj-91	22	29	,	,	PUNCT
discernj-91	22	30	authority	authority	NOUN
discernj-91	22	31	and	and	CCONJ
discernj-91	22	32	audience	audience	NOUN
discernj-91	22	33	.	.	PUNCT
discernj-91	23	1	this	this	DET
discernj-91	23	2	approach	approach	NOUN
discernj-91	23	3	has	have	AUX
discernj-91	23	4	been	be	AUX
discernj-91	23	5	beneficial	beneficial	ADJ
discernj-91	23	6	.	.	PUNCT
discernj-91	24	1	similarly	similarly	ADV
discernj-91	24	2	,	,	PUNCT
discernj-91	24	3	other	other	ADJ
discernj-91	24	4	industries	industry	NOUN
discernj-91	24	5	have	have	AUX
discernj-91	24	6	been	be	AUX
discernj-91	24	7	analysed	analyse	VERB
discernj-91	24	8	for	for	ADP
discernj-91	24	9	this	this	DET
discernj-91	24	10	project	project	NOUN
discernj-91	24	11	to	to	PART
discernj-91	24	12	find	find	VERB
discernj-91	24	13	out	out	ADP
discernj-91	24	14	if	if	SCONJ
discernj-91	24	15	their	their	PRON
discernj-91	24	16	approaches	approach	NOUN
discernj-91	24	17	could	could	AUX
discernj-91	24	18	inform	inform	VERB
discernj-91	24	19	benevolent	benevolent	ADJ
discernj-91	24	20	fashion	fashion	NOUN
discernj-91	24	21	collaborations	collaboration	NOUN
discernj-91	24	22	.	.	PUNCT
discernj-91	25	1	however	however	ADV
discernj-91	25	2	,	,	PUNCT
discernj-91	25	3	there	there	PRON
discernj-91	25	4	is	be	VERB
discernj-91	25	5	limited	limited	ADJ
discernj-91	25	6	literature	literature	NOUN
discernj-91	25	7	that	that	PRON
discernj-91	25	8	analyses	analyse	VERB
discernj-91	25	9	the	the	DET
discernj-91	25	10	topics	topic	NOUN
discernj-91	25	11	of	of	ADP
discernj-91	25	12	business	business	NOUN
discernj-91	25	13	,	,	PUNCT
discernj-91	25	14	society	society	NOUN
discernj-91	25	15	and	and	CCONJ
discernj-91	25	16	consumer	consumer	NOUN
discernj-91	25	17	wellness	wellness	NOUN
discernj-91	25	18	together	together	ADV
discernj-91	25	19	.	.	PUNCT
discernj-91	26	1	with	with	ADP
discernj-91	26	2	this	this	PRON
discernj-91	26	3	in	in	ADP
discernj-91	26	4	mind	mind	NOUN
discernj-91	26	5	,	,	PUNCT
discernj-91	26	6	the	the	DET
discernj-91	26	7	overall	overall	ADJ
discernj-91	26	8	aim	aim	NOUN
discernj-91	26	9	of	of	ADP
discernj-91	26	10	the	the	DET
discernj-91	26	11	research	research	NOUN
discernj-91	26	12	project	project	NOUN
discernj-91	26	13	presented	present	VERB
discernj-91	26	14	in	in	ADP
discernj-91	26	15	this	this	DET
discernj-91	26	16	paper	paper	NOUN
discernj-91	26	17	was	be	AUX
discernj-91	26	18	to	to	PART
discernj-91	26	19	develop	develop	VERB
discernj-91	26	20	a	a	DET
discernj-91	26	21	framework	framework	NOUN
discernj-91	26	22	for	for	ADP
discernj-91	26	23	fashion	fashion	NOUN
discernj-91	26	24	-	-	PUNCT
discernj-91	26	25	related	relate	VERB
discernj-91	26	26	collaborations	collaboration	NOUN
discernj-91	26	27	enabling	enable	VERB
discernj-91	26	28	consumer	consumer	NOUN
discernj-91	26	29	wellness	wellness	NOUN
discernj-91	26	30	and	and	CCONJ
discernj-91	26	31	social	social	ADJ
discernj-91	26	32	enterprise	enterprise	NOUN
discernj-91	26	33	creation	creation	NOUN
discernj-91	26	34	.	.	PUNCT
discernj-91	27	1	the	the	DET
discernj-91	27	2	framework	framework	NOUN
discernj-91	27	3	was	be	AUX
discernj-91	27	4	then	then	ADV
discernj-91	27	5	applied	apply	VERB
discernj-91	27	6	to	to	ADP
discernj-91	27	7	‘	'	PUNCT
discernj-91	27	8	helpingyourself	helpingyourself	PRON
discernj-91	27	9	’	'	PUNCT
discernj-91	27	10	to	to	PART
discernj-91	27	11	validate	validate	VERB
discernj-91	27	12	its	its	PRON
discernj-91	27	13	effectiveness	effectiveness	NOUN
discernj-91	27	14	.	.	PUNCT
discernj-91	28	1	literature	literature	NOUN
discernj-91	28	2	review	review	VERB
discernj-91	28	3	the	the	DET
discernj-91	28	4	following	follow	VERB
discernj-91	28	5	sections	section	NOUN
discernj-91	28	6	discuss	discuss	VERB
discernj-91	28	7	the	the	DET
discernj-91	28	8	key	key	ADJ
discernj-91	28	9	findings	finding	NOUN
discernj-91	28	10	from	from	ADP
discernj-91	28	11	the	the	DET
discernj-91	28	12	literature	literature	NOUN
discernj-91	28	13	review	review	NOUN
discernj-91	28	14	concerning	concern	VERB
discernj-91	28	15	consumer	consumer	NOUN
discernj-91	28	16	wellness	wellness	NOUN
discernj-91	28	17	,	,	PUNCT
discernj-91	28	18	business	business	NOUN
discernj-91	28	19	collaborations	collaboration	NOUN
discernj-91	28	20	and	and	CCONJ
discernj-91	28	21	social	social	ADJ
discernj-91	28	22	entrepreneurship	entrepreneurship	NOUN
discernj-91	28	23	–	–	PUNCT
discernj-91	28	24	to	to	PART
discernj-91	28	25	identify	identify	VERB
discernj-91	28	26	a	a	DET
discernj-91	28	27	knowledge	knowledge	NOUN
discernj-91	28	28	gap	gap	NOUN
discernj-91	28	29	and	and	CCONJ
discernj-91	28	30	inform	inform	VERB
discernj-91	28	31	the	the	DET
discernj-91	28	32	development	development	NOUN
discernj-91	28	33	of	of	ADP
discernj-91	28	34	a	a	DET
discernj-91	28	35	framework	framework	NOUN
discernj-91	28	36	.	.	PUNCT
discernj-91	29	1	consumer	consumer	NOUN
discernj-91	29	2	wellness	wellness	NOUN
discernj-91	29	3	,	,	PUNCT
discernj-91	29	4	values	value	NOUN
discernj-91	29	5	-	-	PUNCT
discernj-91	29	6	led	lead	VERB
discernj-91	29	7	fashion	fashion	NOUN
discernj-91	29	8	and	and	CCONJ
discernj-91	29	9	emotional	emotional	ADJ
discernj-91	29	10	bonds	bond	NOUN
discernj-91	29	11	consumer	consumer	NOUN
discernj-91	29	12	wellness	wellness	NOUN
discernj-91	29	13	has	have	AUX
discernj-91	29	14	become	become	VERB
discernj-91	29	15	increasingly	increasingly	ADV
discernj-91	29	16	prominent	prominent	ADJ
discernj-91	29	17	as	as	ADP
discernj-91	29	18	a	a	DET
discernj-91	29	19	marketing	marketing	NOUN
discernj-91	29	20	concept	concept	NOUN
discernj-91	29	21	and	and	CCONJ
discernj-91	29	22	business	business	NOUN
discernj-91	29	23	approach	approach	NOUN
discernj-91	29	24	.	.	PUNCT
discernj-91	30	1	discussing	discuss	VERB
discernj-91	30	2	the	the	DET
discernj-91	30	3	make	make	VERB
discernj-91	30	4	-	-	PUNCT
discernj-91	30	5	up	up	ADP
discernj-91	30	6	brand	brand	NOUN
discernj-91	30	7	l’oréal	l’oréal	PROPN
discernj-91	30	8	,	,	PUNCT
discernj-91	30	9	martin	martin	PROPN
discernj-91	30	10	and	and	CCONJ
discernj-91	30	11	shackleford	shackleford	PROPN
discernj-91	30	12	(	(	PUNCT
discernj-91	30	13	2021	2021	NUM
discernj-91	30	14	)	)	PUNCT
discernj-91	30	15	state	state	NOUN
discernj-91	30	16	that	that	SCONJ
discernj-91	30	17	the	the	DET
discernj-91	30	18	company	company	NOUN
discernj-91	30	19	is	be	AUX
discernj-91	30	20	now	now	ADV
discernj-91	30	21	focusing	focus	VERB
discernj-91	30	22	its	its	PRON
discernj-91	30	23	marketing	marketing	NOUN
discernj-91	30	24	less	less	ADV
discernj-91	30	25	on	on	ADP
discernj-91	30	26	the	the	DET
discernj-91	30	27	product	product	NOUN
discernj-91	30	28	and	and	CCONJ
discernj-91	30	29	more	more	ADJ
discernj-91	30	30	on	on	ADP
discernj-91	30	31	the	the	DET
discernj-91	30	32	feelings	feeling	NOUN
discernj-91	30	33	that	that	PRON
discernj-91	30	34	consumers	consumer	NOUN
discernj-91	30	35	wish	wish	VERB
discernj-91	30	36	to	to	PART
discernj-91	30	37	feel	feel	VERB
discernj-91	30	38	,	,	PUNCT
discernj-91	30	39	saying	say	VERB
discernj-91	30	40	the	the	DET
discernj-91	30	41	brand	brand	NOUN
discernj-91	30	42	is	be	AUX
discernj-91	30	43	now	now	ADV
discernj-91	30	44	selling	sell	VERB
discernj-91	30	45	a	a	DET
discernj-91	30	46	“	"	PUNCT
discernj-91	30	47	sense	sense	NOUN
discernj-91	30	48	of	of	ADP
discernj-91	30	49	belonging	belong	VERB
discernj-91	30	50	,	,	PUNCT
discernj-91	30	51	self	self	NOUN
discernj-91	30	52	-	-	PUNCT
discernj-91	30	53	realization	realization	NOUN
discernj-91	30	54	and	and	CCONJ
discernj-91	30	55	self	self	NOUN
discernj-91	30	56	-	-	PUNCT
discernj-91	30	57	confidence	confidence	NOUN
discernj-91	30	58	”	"	PUNCT
discernj-91	30	59	(	(	PUNCT
discernj-91	30	60	para	para	NOUN
discernj-91	30	61	.	.	PROPN
discernj-91	30	62	1	1	NUM
discernj-91	30	63	)	)	PUNCT
discernj-91	30	64	.	.	PUNCT
discernj-91	31	1	this	this	PRON
discernj-91	31	2	builds	build	VERB
discernj-91	31	3	on	on	ADP
discernj-91	31	4	cartner	cartner	NOUN
discernj-91	31	5	-	-	PUNCT
discernj-91	31	6	morley	morley	NOUN
discernj-91	31	7	’s	’s	PART
discernj-91	31	8	(	(	PUNCT
discernj-91	31	9	2019	2019	NUM
discernj-91	31	10	)	)	PUNCT
discernj-91	31	11	argument	argument	NOUN
discernj-91	31	12	that	that	SCONJ
discernj-91	31	13	wellness	wellness	NOUN
discernj-91	31	14	does	do	AUX
discernj-91	31	15	what	what	PRON
discernj-91	31	16	fashion	fashion	NOUN
discernj-91	31	17	used	use	VERB
discernj-91	31	18	to	to	PART
discernj-91	31	19	do	do	VERB
discernj-91	31	20	by	by	ADP
discernj-91	31	21	selling	sell	VERB
discernj-91	31	22	consumers	consumer	NOUN
discernj-91	31	23	an	an	DET
discernj-91	31	24	ideal	ideal	ADJ
discernj-91	31	25	vision	vision	NOUN
discernj-91	31	26	of	of	ADP
discernj-91	31	27	themselves	themselves	PRON
discernj-91	31	28	.	.	PUNCT
discernj-91	32	1	vogue	vogue	NOUN
discernj-91	32	2	business	business	NOUN
discernj-91	32	3	(	(	PUNCT
discernj-91	32	4	2021	2021	NUM
discernj-91	32	5	)	)	PUNCT
discernj-91	32	6	uses	use	VERB
discernj-91	32	7	the	the	DET
discernj-91	32	8	new	new	ADJ
discernj-91	32	9	term	term	NOUN
discernj-91	32	10	‘	'	PUNCT
discernj-91	32	11	comfort	comfort	NOUN
discernj-91	32	12	consumerism	consumerism	NOUN
discernj-91	32	13	’	'	PUNCT
discernj-91	32	14	to	to	PART
discernj-91	32	15	reflect	reflect	VERB
discernj-91	32	16	consumers	consumer	NOUN
discernj-91	32	17	’	'	PUNCT
discernj-91	32	18	new	new	ADJ
discernj-91	32	19	prioritisation	prioritisation	NOUN
discernj-91	32	20	of	of	ADP
discernj-91	32	21	wellbeing	wellbee	VERB
discernj-91	32	22	alongside	alongside	ADP
discernj-91	32	23	luxury	luxury	NOUN
discernj-91	32	24	.	.	PUNCT
discernj-91	33	1	hilton	hilton	PROPN
discernj-91	33	2	(	(	PUNCT
discernj-91	33	3	2007	2007	NUM
discernj-91	33	4	)	)	PUNCT
discernj-91	33	5	suggests	suggest	VERB
discernj-91	33	6	that	that	SCONJ
discernj-91	33	7	consumerism	consumerism	NOUN
discernj-91	33	8	was	be	AUX
discernj-91	33	9	typically	typically	ADV
discernj-91	33	10	a	a	DET
discernj-91	33	11	cause	cause	NOUN
discernj-91	33	12	of	of	ADP
discernj-91	33	13	societal	societal	ADJ
discernj-91	33	14	ills	ill	NOUN
discernj-91	33	15	;	;	PUNCT
discernj-91	33	16	however	however	ADV
discernj-91	33	17	,	,	PUNCT
discernj-91	33	18	now	now	ADV
discernj-91	33	19	consumer	consumer	NOUN
discernj-91	33	20	culture	culture	NOUN
discernj-91	33	21	moves	move	NOUN
discernj-91	33	22	towards	towards	ADP
discernj-91	33	23	catering	catering	NOUN
discernj-91	33	24	to	to	ADP
discernj-91	33	25	society	society	NOUN
discernj-91	33	26	’s	’s	PART
discernj-91	33	27	needs	need	NOUN
discernj-91	33	28	.	.	PUNCT
discernj-91	34	1	given	give	VERB
discernj-91	34	2	the	the	DET
discernj-91	34	3	urgency	urgency	NOUN
discernj-91	34	4	to	to	PART
discernj-91	34	5	address	address	VERB
discernj-91	34	6	sustainability	sustainability	NOUN
discernj-91	34	7	challenges	challenge	NOUN
discernj-91	34	8	,	,	PUNCT
discernj-91	34	9	brands	brand	NOUN
discernj-91	34	10	face	face	VERB
discernj-91	34	11	increasing	increase	VERB
discernj-91	34	12	pressures	pressure	NOUN
discernj-91	34	13	to	to	PART
discernj-91	34	14	show	show	VERB
discernj-91	34	15	that	that	SCONJ
discernj-91	34	16	they	they	PRON
discernj-91	34	17	are	be	AUX
discernj-91	34	18	not	not	PART
discernj-91	34	19	supporting	support	VERB
discernj-91	34	20	relentless	relentless	ADJ
discernj-91	34	21	consumerism	consumerism	NOUN
discernj-91	34	22	.	.	PUNCT
discernj-91	35	1	gaffney	gaffney	NOUN
discernj-91	35	2	(	(	PUNCT
discernj-91	35	3	2020	2020	NUM
discernj-91	35	4	)	)	PUNCT
discernj-91	35	5	points	point	VERB
discernj-91	35	6	out	out	ADP
discernj-91	35	7	that	that	DET
discernj-91	35	8	generation	generation	NOUN
discernj-91	35	9	z	z	PROPN
discernj-91	36	1	(	(	PUNCT
discernj-91	36	2	gen	gen	PROPN
discernj-91	36	3	z	z	PROPN
discernj-91	36	4	)	)	PUNCT
discernj-91	36	5	customers	customer	NOUN
discernj-91	36	6	are	be	AUX
discernj-91	36	7	facing	face	VERB
discernj-91	36	8	unprecedented	unprecedented	ADJ
discernj-91	36	9	stress	stress	NOUN
discernj-91	36	10	and	and	CCONJ
discernj-91	36	11	that	that	SCONJ
discernj-91	36	12	they	they	PRON
discernj-91	36	13	expect	expect	VERB
discernj-91	36	14	brands	brand	NOUN
discernj-91	36	15	to	to	PART
discernj-91	36	16	authentically	authentically	ADV
discernj-91	36	17	engage	engage	VERB
discernj-91	36	18	with	with	ADP
discernj-91	36	19	their	their	PRON
discernj-91	36	20	needs	need	NOUN
discernj-91	36	21	and	and	CCONJ
discernj-91	36	22	aspirations	aspiration	NOUN
discernj-91	36	23	.	.	PUNCT
discernj-91	37	1	businesses	business	NOUN
discernj-91	37	2	which	which	PRON
discernj-91	37	3	show	show	VERB
discernj-91	37	4	they	they	PRON
discernj-91	37	5	care	care	VERB
discernj-91	37	6	about	about	ADP
discernj-91	37	7	societal	societal	ADJ
discernj-91	37	8	challenges	challenge	NOUN
discernj-91	37	9	create	create	VERB
discernj-91	37	10	for	for	ADP
discernj-91	37	11	themselves	themselves	PRON
discernj-91	37	12	the	the	DET
discernj-91	37	13	opportunity	opportunity	NOUN
discernj-91	37	14	to	to	PART
discernj-91	37	15	bond	bond	VERB
discernj-91	37	16	with	with	ADP
discernj-91	37	17	their	their	PRON
discernj-91	37	18	customers	customer	NOUN
discernj-91	37	19	as	as	ADP
discernj-91	37	20	a	a	DET
discernj-91	37	21	consequence	consequence	NOUN
discernj-91	37	22	of	of	ADP
discernj-91	37	23	a	a	DET
discernj-91	37	24	shared	share	VERB
discernj-91	37	25	value	value	NOUN
discernj-91	37	26	system	system	NOUN
discernj-91	37	27	.	.	PUNCT
discernj-91	38	1	according	accord	VERB
discernj-91	38	2	to	to	ADP
discernj-91	38	3	chitrakorn	chitrakorn	ADJ
discernj-91	38	4	(	(	PUNCT
discernj-91	38	5	2021	2021	NUM
discernj-91	38	6	)	)	PUNCT
discernj-91	38	7	,	,	PUNCT
discernj-91	38	8	consumers	consumer	NOUN
discernj-91	38	9	expect	expect	VERB
discernj-91	38	10	that	that	SCONJ
discernj-91	38	11	brands	brand	NOUN
discernj-91	38	12	have	have	VERB
discernj-91	38	13	a	a	DET
discernj-91	38	14	purpose	purpose	NOUN
discernj-91	38	15	in	in	ADP
discernj-91	38	16	society	society	NOUN
discernj-91	38	17	and	and	CCONJ
discernj-91	38	18	are	be	AUX
discernj-91	38	19	consistent	consistent	ADJ
discernj-91	38	20	in	in	ADP
discernj-91	38	21	their	their	PRON
discernj-91	38	22	messaging	messaging	NOUN
discernj-91	38	23	or	or	CCONJ
discernj-91	38	24	they	they	PRON
discernj-91	38	25	suffer	suffer	VERB
discernj-91	38	26	the	the	DET
discernj-91	38	27	consequences	consequence	NOUN
discernj-91	38	28	of	of	ADP
discernj-91	38	29	not	not	PART
discernj-91	38	30	following	follow	VERB
discernj-91	38	31	through	through	ADP
discernj-91	38	32	on	on	ADP
discernj-91	38	33	the	the	DET
discernj-91	38	34	values	value	NOUN
discernj-91	38	35	they	they	PRON
discernj-91	38	36	espouse	espouse	VERB
discernj-91	38	37	.	.	PUNCT
discernj-91	39	1	on	on	ADP
discernj-91	39	2	the	the	DET
discernj-91	39	3	other	other	ADJ
discernj-91	39	4	hand	hand	NOUN
discernj-91	39	5	,	,	PUNCT
discernj-91	39	6	companies	company	NOUN
discernj-91	39	7	may	may	AUX
discernj-91	39	8	be	be	AUX
discernj-91	39	9	reluctant	reluctant	ADJ
discernj-91	39	10	to	to	PART
discernj-91	39	11	take	take	VERB
discernj-91	39	12	a	a	DET
discernj-91	39	13	strong	strong	ADJ
discernj-91	39	14	stance	stance	NOUN
discernj-91	39	15	on	on	ADP
discernj-91	39	16	societal	societal	ADJ
discernj-91	39	17	issues	issue	NOUN
discernj-91	39	18	due	due	ADJ
discernj-91	39	19	to	to	ADP
discernj-91	39	20	fear	fear	NOUN
discernj-91	39	21	of	of	ADP
discernj-91	39	22	losing	lose	VERB
discernj-91	39	23	customers	customer	NOUN
discernj-91	39	24	in	in	ADP
discernj-91	39	25	case	case	NOUN
discernj-91	39	26	their	their	PRON
discernj-91	39	27	positioning	positioning	NOUN
discernj-91	39	28	or	or	CCONJ
discernj-91	39	29	messaging	messaging	NOUN
discernj-91	39	30	does	do	AUX
discernj-91	39	31	not	not	PART
discernj-91	39	32	please	please	VERB
discernj-91	39	33	everyone	everyone	PRON
discernj-91	39	34	.	.	PUNCT
discernj-91	40	1	however	however	ADV
discernj-91	40	2	,	,	PUNCT
discernj-91	40	3	brands	brand	NOUN
discernj-91	40	4	that	that	PRON
discernj-91	40	5	speak	speak	VERB
discernj-91	40	6	up	up	ADP
discernj-91	40	7	about	about	ADP
discernj-91	40	8	issues	issue	NOUN
discernj-91	40	9	in	in	ADP
discernj-91	40	10	a	a	DET
discernj-91	40	11	heartfelt	heartfelt	ADJ
discernj-91	40	12	honest	honest	ADJ
discernj-91	40	13	way	way	NOUN
discernj-91	40	14	can	can	AUX
discernj-91	40	15	develop	develop	VERB
discernj-91	40	16	an	an	DET
discernj-91	40	17	emotional	emotional	ADJ
discernj-91	40	18	bond	bond	NOUN
discernj-91	40	19	with	with	ADP
discernj-91	40	20	customers	customer	NOUN
discernj-91	40	21	,	,	PUNCT
discernj-91	40	22	resulting	result	VERB
discernj-91	40	23	in	in	ADP
discernj-91	40	24	increased	increase	VERB
discernj-91	40	25	brand	brand	NOUN
discernj-91	40	26	loyalty	loyalty	NOUN
discernj-91	40	27	.	.	PUNCT
discernj-91	41	1	when	when	SCONJ
discernj-91	41	2	customers	customer	NOUN
discernj-91	41	3	develop	develop	VERB
discernj-91	41	4	an	an	DET
discernj-91	41	5	emotional	emotional	ADJ
discernj-91	41	6	connection	connection	NOUN
discernj-91	41	7	with	with	ADP
discernj-91	41	8	a	a	DET
discernj-91	41	9	brand	brand	NOUN
discernj-91	41	10	’s	’s	PART
discernj-91	41	11	purpose	purpose	NOUN
discernj-91	41	12	,	,	PUNCT
discernj-91	41	13	they	they	PRON
discernj-91	41	14	become	become	VERB
discernj-91	41	15	brand	brand	NOUN
discernj-91	41	16	advocates	advocate	NOUN
discernj-91	41	17	(	(	PUNCT
discernj-91	41	18	moore	moore	PROPN
discernj-91	41	19	,	,	PUNCT
discernj-91	41	20	2015	2015	NUM
discernj-91	41	21	)	)	PUNCT
discernj-91	41	22	.	.	PUNCT
discernj-91	42	1	younger	young	ADJ
discernj-91	42	2	shoppers	shopper	NOUN
discernj-91	42	3	want	want	VERB
discernj-91	42	4	to	to	PART
discernj-91	42	5	buy	buy	VERB
discernj-91	42	6	from	from	ADP
discernj-91	42	7	brands	brand	NOUN
discernj-91	42	8	that	that	PRON
discernj-91	42	9	align	align	VERB
discernj-91	42	10	with	with	ADP
discernj-91	42	11	their	their	PRON
discernj-91	42	12	values	value	NOUN
discernj-91	42	13	,	,	PUNCT
discernj-91	42	14	including	include	VERB
discernj-91	42	15	33	33	NUM
discernj-91	42	16	%	%	NOUN
discernj-91	42	17	of	of	ADP
discernj-91	42	18	baby	baby	NOUN
discernj-91	42	19	boomers	boomer	NOUN
discernj-91	42	20	and	and	CCONJ
discernj-91	42	21	60	60	NUM
discernj-91	42	22	%	%	NOUN
discernj-91	42	23	of	of	ADP
discernj-91	42	24	millennials	millennial	NOUN
discernj-91	42	25	surveyed	survey	VERB
discernj-91	42	26	as	as	ADP
discernj-91	42	27	part	part	NOUN
discernj-91	42	28	of	of	ADP
discernj-91	42	29	a	a	DET
discernj-91	42	30	study	study	NOUN
discernj-91	42	31	by	by	ADP
discernj-91	42	32	deloitte	deloitte	PROPN
discernj-91	42	33	(	(	PUNCT
discernj-91	42	34	2020	2020	NUM
discernj-91	42	35	)	)	PUNCT
discernj-91	42	36	.	.	PUNCT
discernj-91	43	1	brands	brand	NOUN
discernj-91	43	2	that	that	PRON
discernj-91	43	3	act	act	VERB
discernj-91	43	4	on	on	ADP
discernj-91	43	5	their	their	PRON
discernj-91	43	6	values	value	NOUN
discernj-91	43	7	are	be	AUX
discernj-91	43	8	not	not	PART
discernj-91	43	9	going	go	VERB
discernj-91	43	10	‘	'	PUNCT
discernj-91	43	11	above	above	ADV
discernj-91	43	12	and	and	CCONJ
discernj-91	43	13	beyond	beyond	ADP
discernj-91	43	14	’	'	PUNCT
discernj-91	43	15	,	,	PUNCT
discernj-91	43	16	but	but	CCONJ
discernj-91	43	17	are	be	AUX
discernj-91	43	18	merely	merely	ADV
discernj-91	43	19	meeting	meet	VERB
discernj-91	43	20	customers	customer	NOUN
discernj-91	43	21	'	'	PART
discernj-91	43	22	expectations	expectation	NOUN
discernj-91	43	23	(	(	PUNCT
discernj-91	43	24	thomas	thomas	PROPN
discernj-91	43	25	,	,	PUNCT
discernj-91	43	26	2020	2020	NUM
discernj-91	43	27	)	)	PUNCT
discernj-91	43	28	.	.	PUNCT
discernj-91	44	1	according	accord	VERB
discernj-91	44	2	to	to	ADP
discernj-91	44	3	aziz	aziz	PROPN
discernj-91	44	4	and	and	CCONJ
discernj-91	44	5	jones	jones	PROPN
discernj-91	44	6	(	(	PUNCT
discernj-91	44	7	2021	2021	NUM
discernj-91	44	8	)	)	PUNCT
discernj-91	44	9	,	,	PUNCT
discernj-91	44	10	a	a	DET
discernj-91	44	11	customer	customer	NOUN
discernj-91	44	12	is	be	AUX
discernj-91	44	13	83.7	83.7	NUM
discernj-91	44	14	%	%	NOUN
discernj-91	44	15	more	more	ADV
discernj-91	44	16	likely	likely	ADJ
discernj-91	44	17	to	to	PART
discernj-91	44	18	support	support	VERB
discernj-91	44	19	a	a	DET
discernj-91	44	20	brand	brand	NOUN
discernj-91	44	21	that	that	PRON
discernj-91	44	22	they	they	PRON
discernj-91	44	23	believe	believe	VERB
discernj-91	44	24	in	in	ADP
discernj-91	44	25	.	.	PUNCT
discernj-91	45	1	this	this	DET
discernj-91	45	2	change	change	NOUN
discernj-91	45	3	in	in	ADP
discernj-91	45	4	consumer	consumer	NOUN
discernj-91	45	5	behaviour	behaviour	NOUN
discernj-91	45	6	affects	affect	VERB
discernj-91	45	7	how	how	SCONJ
discernj-91	45	8	fashion	fashion	NOUN
discernj-91	45	9	is	be	AUX
discernj-91	45	10	perceived	perceive	VERB
discernj-91	45	11	and	and	CCONJ
discernj-91	45	12	purchased	purchase	VERB
discernj-91	45	13	(	(	PUNCT
discernj-91	45	14	hilton	hilton	PROPN
discernj-91	45	15	,	,	PUNCT
discernj-91	45	16	2007	2007	NUM
discernj-91	45	17	)	)	PUNCT
discernj-91	45	18	;	;	PUNCT
discernj-91	45	19	this	this	DET
discernj-91	45	20	consumer	consumer	NOUN
discernj-91	45	21	agency	agency	NOUN
discernj-91	45	22	contributes	contribute	VERB
discernj-91	45	23	to	to	ADP
discernj-91	45	24	shaping	shape	VERB
discernj-91	45	25	a	a	DET
discernj-91	45	26	more	more	ADV
discernj-91	45	27	sustainable	sustainable	ADJ
discernj-91	45	28	world	world	NOUN
discernj-91	45	29	in	in	ADP
discernj-91	45	30	which	which	PRON
discernj-91	45	31	we	we	PRON
discernj-91	45	32	want	want	VERB
discernj-91	45	33	to	to	PART
discernj-91	45	34	live	live	VERB
discernj-91	45	35	.	.	PUNCT
discernj-91	46	1	conscious	conscious	ADJ
discernj-91	46	2	fashion	fashion	NOUN
discernj-91	46	3	consumers	consumer	NOUN
discernj-91	46	4	now	now	ADV
discernj-91	46	5	see	see	VERB
discernj-91	46	6	shopping	shopping	NOUN
discernj-91	46	7	as	as	ADP
discernj-91	46	8	a	a	DET
discernj-91	46	9	moral	moral	ADJ
discernj-91	46	10	choice	choice	NOUN
discernj-91	46	11	.	.	PUNCT
discernj-91	47	1	accordingly	accordingly	ADV
discernj-91	47	2	,	,	PUNCT
discernj-91	47	3	there	there	PRON
discernj-91	47	4	is	be	VERB
discernj-91	47	5	now	now	ADV
discernj-91	47	6	a	a	DET
discernj-91	47	7	marketing	marketing	NOUN
discernj-91	47	8	need	need	VERB
discernj-91	47	9	to	to	PART
discernj-91	47	10	think	think	VERB
discernj-91	47	11	about	about	ADP
discernj-91	47	12	people	people	NOUN
discernj-91	47	13	as	as	ADP
discernj-91	47	14	citizens	citizen	NOUN
discernj-91	47	15	as	as	ADV
discernj-91	47	16	well	well	ADV
discernj-91	47	17	as	as	ADP
discernj-91	47	18	consumers	consumer	NOUN
discernj-91	47	19	(	(	PUNCT
discernj-91	47	20	hilton	hilton	PROPN
discernj-91	47	21	,	,	PUNCT
discernj-91	47	22	2007	2007	NUM
discernj-91	47	23	.	.	PUNCT
discernj-91	47	24	)	)	PUNCT
discernj-91	47	25	.	.	PUNCT
discernj-91	48	1	41	41	NUM
discernj-91	48	2	collaborations	collaboration	NOUN
discernj-91	48	3	,	,	PUNCT
discernj-91	48	4	compatible	compatible	ADJ
discernj-91	48	5	values	value	NOUN
discernj-91	48	6	and	and	CCONJ
discernj-91	48	7	catering	catering	NOUN
discernj-91	48	8	vs.	vs.	ADP
discernj-91	48	9	pandering	pander	VERB
discernj-91	48	10	to	to	ADP
discernj-91	48	11	consumers	consumer	NOUN
discernj-91	48	12	collaborations	collaboration	NOUN
discernj-91	48	13	across	across	ADP
discernj-91	48	14	the	the	DET
discernj-91	48	15	fashion	fashion	NOUN
discernj-91	48	16	industry	industry	NOUN
discernj-91	48	17	have	have	AUX
discernj-91	48	18	become	become	VERB
discernj-91	48	19	hugely	hugely	ADV
discernj-91	48	20	popular	popular	ADJ
discernj-91	48	21	,	,	PUNCT
discernj-91	48	22	featuring	feature	VERB
discernj-91	48	23	multifaceted	multifaceted	ADJ
discernj-91	48	24	objectives	objective	NOUN
discernj-91	48	25	.	.	PUNCT
discernj-91	49	1	mondalek	mondalek	NOUN
discernj-91	49	2	(	(	PUNCT
discernj-91	49	3	2021	2021	NUM
discernj-91	49	4	)	)	PUNCT
discernj-91	49	5	states	state	VERB
discernj-91	49	6	that	that	SCONJ
discernj-91	49	7	the	the	DET
discernj-91	49	8	best	good	ADJ
discernj-91	49	9	collaborations	collaboration	NOUN
discernj-91	49	10	are	be	AUX
discernj-91	49	11	financially	financially	ADV
discernj-91	49	12	beneficial	beneficial	ADJ
discernj-91	49	13	,	,	PUNCT
discernj-91	49	14	bridge	bridge	NOUN
discernj-91	49	15	audience	audience	NOUN
discernj-91	49	16	gaps	gap	NOUN
discernj-91	49	17	and	and	CCONJ
discernj-91	49	18	‘	'	PUNCT
discernj-91	49	19	reinforce	reinforce	VERB
discernj-91	49	20	existing	exist	VERB
discernj-91	49	21	consumer	consumer	NOUN
discernj-91	49	22	bases	basis	NOUN
discernj-91	49	23	’	'	PUNCT
discernj-91	49	24	.	.	PUNCT
discernj-91	50	1	they	they	PRON
discernj-91	50	2	are	be	AUX
discernj-91	50	3	proving	prove	VERB
discernj-91	50	4	a	a	DET
discernj-91	50	5	valuable	valuable	ADJ
discernj-91	50	6	contemporary	contemporary	ADJ
discernj-91	50	7	instrument	instrument	NOUN
discernj-91	50	8	in	in	ADP
discernj-91	50	9	resolving	resolve	VERB
discernj-91	50	10	business	business	NOUN
discernj-91	50	11	challenges	challenge	NOUN
discernj-91	50	12	and	and	CCONJ
discernj-91	50	13	allow	allow	VERB
discernj-91	50	14	organisations	organisation	NOUN
discernj-91	50	15	to	to	PART
discernj-91	50	16	co	co	VERB
discernj-91	50	17	-	-	VERB
discernj-91	50	18	create	create	VERB
discernj-91	50	19	solutions	solution	NOUN
discernj-91	50	20	.	.	PUNCT
discernj-91	51	1	collaborations	collaboration	NOUN
discernj-91	51	2	are	be	AUX
discernj-91	51	3	so	so	ADV
discernj-91	51	4	advantageous	advantageous	ADJ
discernj-91	51	5	to	to	ADP
discernj-91	51	6	brands	brand	NOUN
discernj-91	51	7	that	that	SCONJ
discernj-91	51	8	their	their	PRON
discernj-91	51	9	future	future	NOUN
discernj-91	51	10	seems	seem	VERB
discernj-91	51	11	assured	assure	VERB
discernj-91	51	12	as	as	ADP
discernj-91	51	13	a	a	DET
discernj-91	51	14	strategy	strategy	NOUN
discernj-91	51	15	within	within	ADP
discernj-91	51	16	the	the	DET
discernj-91	51	17	fashion	fashion	NOUN
discernj-91	51	18	industry	industry	NOUN
discernj-91	51	19	.	.	PUNCT
discernj-91	52	1	table	table	NOUN
discernj-91	52	2	1	1	NUM
discernj-91	52	3	summarises	summarise	NOUN
discernj-91	52	4	and	and	CCONJ
discernj-91	52	5	categorises	categorise	VERB
discernj-91	52	6	the	the	DET
discernj-91	52	7	applications	application	NOUN
discernj-91	52	8	and	and	CCONJ
discernj-91	52	9	objectives	objective	NOUN
discernj-91	52	10	of	of	ADP
discernj-91	52	11	collaborative	collaborative	ADJ
discernj-91	52	12	projects	project	NOUN
discernj-91	52	13	.	.	PUNCT
discernj-91	53	1	table	table	NOUN
discernj-91	53	2	1	1	NUM
discernj-91	53	3	:	:	PUNCT
discernj-91	53	4	objectives	objective	NOUN
discernj-91	53	5	of	of	ADP
discernj-91	53	6	collaborations	collaboration	NOUN
discernj-91	53	7	.	.	PUNCT
discernj-91	54	1	customer	customer	NOUN
discernj-91	54	2	approaches	approach	VERB
discernj-91	54	3	marketing	marketing	NOUN
discernj-91	54	4	approaches	approach	NOUN
discernj-91	54	5	bridging	bridge	VERB
discernj-91	54	6	gaps	gap	VERB
discernj-91	54	7	cross	cross	NOUN
discernj-91	54	8	-	-	NOUN
discernj-91	54	9	pollination	pollination	NOUN
discernj-91	54	10	of	of	ADP
discernj-91	54	11	audiences	audience	NOUN
discernj-91	54	12	.	.	PUNCT
discernj-91	55	1	seeking	seek	VERB
discernj-91	55	2	media	medium	NOUN
discernj-91	55	3	attention	attention	NOUN
discernj-91	55	4	through	through	ADP
discernj-91	55	5	novel	novel	ADJ
discernj-91	55	6	content	content	NOUN
discernj-91	55	7	.	.	PUNCT
discernj-91	56	1	harnessing	harness	VERB
discernj-91	56	2	design	design	NOUN
discernj-91	56	3	skills	skill	NOUN
discernj-91	56	4	or	or	CCONJ
discernj-91	56	5	technical	technical	ADJ
discernj-91	56	6	expertise	expertise	NOUN
discernj-91	56	7	from	from	ADP
discernj-91	56	8	another	another	DET
discernj-91	56	9	company	company	NOUN
discernj-91	56	10	.	.	PUNCT
discernj-91	57	1	reinforcing	reinforce	VERB
discernj-91	57	2	the	the	DET
discernj-91	57	3	brands	brand	NOUN
discernj-91	57	4	’	'	PUNCT
discernj-91	57	5	beliefs	belief	NOUN
discernj-91	57	6	by	by	ADP
discernj-91	57	7	partnering	partner	VERB
discernj-91	57	8	with	with	ADP
discernj-91	57	9	an	an	DET
discernj-91	57	10	ethical	ethical	ADJ
discernj-91	57	11	organisation	organisation	NOUN
discernj-91	57	12	.	.	PUNCT
discernj-91	58	1	receiving	receive	VERB
discernj-91	58	2	social	social	ADJ
discernj-91	58	3	media	medium	NOUN
discernj-91	58	4	engagement	engagement	NOUN
discernj-91	58	5	.	.	PUNCT
discernj-91	59	1	gaining	gain	VERB
discernj-91	59	2	credibility	credibility	NOUN
discernj-91	59	3	or	or	CCONJ
discernj-91	59	4	authority	authority	NOUN
discernj-91	59	5	in	in	ADP
discernj-91	59	6	a	a	DET
discernj-91	59	7	new	new	ADJ
discernj-91	59	8	area	area	NOUN
discernj-91	59	9	.	.	PUNCT
discernj-91	60	1	benefiting	benefit	VERB
discernj-91	60	2	from	from	ADP
discernj-91	60	3	another	another	DET
discernj-91	60	4	brand	brand	NOUN
discernj-91	60	5	's	's	PART
discernj-91	60	6	influence	influence	NOUN
discernj-91	60	7	and	and	CCONJ
discernj-91	60	8	authority	authority	NOUN
discernj-91	60	9	.	.	PUNCT
discernj-91	61	1	for	for	ADP
discernj-91	61	2	example	example	NOUN
discernj-91	61	3	,	,	PUNCT
discernj-91	61	4	a	a	DET
discernj-91	61	5	brand	brand	NOUN
discernj-91	61	6	considered	consider	VERB
discernj-91	61	7	new	new	ADJ
discernj-91	61	8	/	/	SYM
discernj-91	61	9	cool	cool	ADJ
discernj-91	61	10	/	/	SYM
discernj-91	61	11	fresh	fresh	ADJ
discernj-91	61	12	or	or	CCONJ
discernj-91	61	13	representing	represent	VERB
discernj-91	61	14	gen	gen	PROPN
discernj-91	61	15	z	z	NOUN
discernj-91	61	16	ideals	ideal	NOUN
discernj-91	61	17	.	.	PUNCT
discernj-91	62	1	using	use	VERB
discernj-91	62	2	marketing	marketing	NOUN
discernj-91	62	3	&	&	CCONJ
discernj-91	62	4	pr	pr	NOUN
discernj-91	62	5	to	to	PART
discernj-91	62	6	create	create	VERB
discernj-91	62	7	and	and	CCONJ
discernj-91	62	8	contribute	contribute	VERB
discernj-91	62	9	to	to	ADP
discernj-91	62	10	a	a	DET
discernj-91	62	11	new	new	ADJ
discernj-91	62	12	brand	brand	NOUN
discernj-91	62	13	narrative	narrative	NOUN
discernj-91	62	14	;	;	PUNCT
discernj-91	62	15	can	can	AUX
discernj-91	62	16	introduce	introduce	VERB
discernj-91	62	17	a	a	DET
discernj-91	62	18	brand	brand	NOUN
discernj-91	62	19	to	to	ADP
discernj-91	62	20	new	new	ADJ
discernj-91	62	21	audiences	audience	NOUN
discernj-91	62	22	and	and	CCONJ
discernj-91	62	23	hopefully	hopefully	ADV
discernj-91	62	24	increase	increase	VERB
discernj-91	62	25	sales	sale	NOUN
discernj-91	62	26	.	.	PUNCT
discernj-91	63	1	strategising	strategise	VERB
discernj-91	63	2	for	for	ADP
discernj-91	63	3	gaining	gain	VERB
discernj-91	63	4	market	market	NOUN
discernj-91	63	5	share	share	NOUN
discernj-91	63	6	and	and	CCONJ
discernj-91	63	7	customer	customer	NOUN
discernj-91	63	8	acquisition	acquisition	NOUN
discernj-91	63	9	.	.	PUNCT
discernj-91	64	1	creating	create	VERB
discernj-91	64	2	good	good	ADJ
discernj-91	64	3	‘	'	PUNCT
discernj-91	64	4	karma’/benefiting	karma’/benefite	VERB
discernj-91	64	5	brands	brand	NOUN
discernj-91	64	6	’	'	PUNCT
discernj-91	64	7	reputations	reputation	NOUN
discernj-91	64	8	.	.	PUNCT
discernj-91	65	1	positioning	position	VERB
discernj-91	65	2	a	a	DET
discernj-91	65	3	brand	brand	NOUN
discernj-91	65	4	differently	differently	ADV
discernj-91	65	5	in	in	ADP
discernj-91	65	6	the	the	DET
discernj-91	65	7	marketplace	marketplace	NOUN
discernj-91	65	8	.	.	PUNCT
discernj-91	66	1	reliable	reliable	ADJ
discernj-91	66	2	introduction	introduction	NOUN
discernj-91	66	3	of	of	ADP
discernj-91	66	4	benevolent	benevolent	ADJ
discernj-91	66	5	marketing	marketing	NOUN
discernj-91	66	6	that	that	PRON
discernj-91	66	7	can	can	AUX
discernj-91	66	8	avoid	avoid	VERB
discernj-91	66	9	appearing	appear	VERB
discernj-91	66	10	self	self	NOUN
discernj-91	66	11	-	-	PUNCT
discernj-91	66	12	serving	serve	VERB
discernj-91	66	13	.	.	PUNCT
discernj-91	67	1	companies	company	NOUN
discernj-91	67	2	often	often	ADV
discernj-91	67	3	adopt	adopt	VERB
discernj-91	67	4	multidisciplinary	multidisciplinary	ADJ
discernj-91	67	5	approaches	approach	NOUN
discernj-91	67	6	to	to	PART
discernj-91	67	7	address	address	VERB
discernj-91	67	8	complex	complex	ADJ
discernj-91	67	9	challenges	challenge	NOUN
discernj-91	67	10	;	;	PUNCT
discernj-91	67	11	these	these	PRON
discernj-91	67	12	can	can	AUX
discernj-91	67	13	include	include	VERB
discernj-91	67	14	partnerships	partnership	NOUN
discernj-91	67	15	with	with	ADP
discernj-91	67	16	other	other	ADJ
discernj-91	67	17	organisations	organisation	NOUN
discernj-91	67	18	having	have	VERB
discernj-91	67	19	different	different	ADJ
discernj-91	67	20	skill	skill	NOUN
discernj-91	67	21	sets	set	NOUN
discernj-91	67	22	or	or	CCONJ
discernj-91	67	23	audiences	audience	NOUN
discernj-91	67	24	(	(	PUNCT
discernj-91	67	25	aftab	aftab	PROPN
discernj-91	67	26	&	&	CCONJ
discernj-91	67	27	bailey	bailey	PROPN
discernj-91	67	28	,	,	PUNCT
discernj-91	67	29	2013	2013	NUM
discernj-91	67	30	)	)	PUNCT
discernj-91	67	31	.	.	PUNCT
discernj-91	68	1	moreover	moreover	ADV
discernj-91	68	2	,	,	PUNCT
discernj-91	68	3	companies	company	NOUN
discernj-91	68	4	often	often	ADV
discernj-91	68	5	start	start	VERB
discernj-91	68	6	with	with	ADP
discernj-91	68	7	low	low	ADJ
discernj-91	68	8	-	-	PUNCT
discernj-91	68	9	risk	risk	NOUN
discernj-91	68	10	experimentation	experimentation	NOUN
discernj-91	68	11	and	and	CCONJ
discernj-91	68	12	small	small	ADJ
discernj-91	68	13	steps	step	NOUN
discernj-91	68	14	before	before	ADP
discernj-91	68	15	developing	develop	VERB
discernj-91	68	16	large	large	ADJ
discernj-91	68	17	innovations	innovation	NOUN
discernj-91	68	18	.	.	PUNCT
discernj-91	69	1	collaborations	collaboration	NOUN
discernj-91	69	2	can	can	AUX
discernj-91	69	3	be	be	AUX
discernj-91	69	4	a	a	DET
discernj-91	69	5	way	way	NOUN
discernj-91	69	6	of	of	ADP
discernj-91	69	7	experimenting	experiment	VERB
discernj-91	69	8	by	by	ADP
discernj-91	69	9	adding	add	VERB
discernj-91	69	10	value	value	NOUN
discernj-91	69	11	for	for	ADP
discernj-91	69	12	existing	exist	VERB
discernj-91	69	13	customers	customer	NOUN
discernj-91	69	14	,	,	PUNCT
discernj-91	69	15	while	while	SCONJ
discernj-91	69	16	also	also	ADV
discernj-91	69	17	opening	open	VERB
discernj-91	69	18	up	up	ADP
discernj-91	69	19	new	new	ADJ
discernj-91	69	20	markets	market	NOUN
discernj-91	69	21	.	.	PUNCT
discernj-91	70	1	previously	previously	ADV
discernj-91	70	2	,	,	PUNCT
discernj-91	70	3	companies	company	NOUN
discernj-91	70	4	’	’	PART
discernj-91	70	5	marketing	marketing	NOUN
discernj-91	70	6	efforts	effort	NOUN
discernj-91	70	7	aimed	aim	VERB
discernj-91	70	8	to	to	PART
discernj-91	70	9	interrupt	interrupt	VERB
discernj-91	70	10	customers	customer	NOUN
discernj-91	70	11	.	.	PUNCT
discernj-91	71	1	in	in	ADP
discernj-91	71	2	contract	contract	NOUN
discernj-91	71	3	,	,	PUNCT
discernj-91	71	4	now	now	ADV
discernj-91	71	5	the	the	DET
discernj-91	71	6	aim	aim	NOUN
discernj-91	71	7	is	be	AUX
discernj-91	71	8	for	for	SCONJ
discernj-91	71	9	brands	brand	NOUN
discernj-91	71	10	to	to	PART
discernj-91	71	11	become	become	VERB
discernj-91	71	12	part	part	NOUN
discernj-91	71	13	of	of	ADP
discernj-91	71	14	contemporary	contemporary	ADJ
discernj-91	71	15	culture	culture	NOUN
discernj-91	71	16	.	.	PUNCT
discernj-91	72	1	increasingly	increasingly	ADV
discernj-91	72	2	marketing	marketing	NOUN
discernj-91	72	3	activations	activation	NOUN
discernj-91	72	4	show	show	VERB
discernj-91	72	5	a	a	DET
discernj-91	72	6	trend	trend	NOUN
discernj-91	72	7	of	of	ADP
discernj-91	72	8	including	include	VERB
discernj-91	72	9	messaging	message	VERB
discernj-91	72	10	with	with	ADP
discernj-91	72	11	a	a	DET
discernj-91	72	12	community	community	NOUN
discernj-91	72	13	feel	feel	NOUN
discernj-91	72	14	and	and	CCONJ
discernj-91	72	15	social	social	ADJ
discernj-91	72	16	impact	impact	NOUN
discernj-91	72	17	.	.	PUNCT
discernj-91	73	1	for	for	ADP
discernj-91	73	2	campaigns	campaign	NOUN
discernj-91	73	3	to	to	PART
discernj-91	73	4	have	have	AUX
discernj-91	73	5	legitimacy	legitimacy	NOUN
discernj-91	73	6	,	,	PUNCT
discernj-91	73	7	brands	brand	NOUN
discernj-91	73	8	that	that	PRON
discernj-91	73	9	collaborate	collaborate	VERB
discernj-91	73	10	need	need	VERB
discernj-91	73	11	to	to	PART
discernj-91	73	12	ensure	ensure	VERB
discernj-91	73	13	they	they	PRON
discernj-91	73	14	have	have	AUX
discernj-91	73	15	shared	share	VERB
discernj-91	73	16	values	value	NOUN
discernj-91	73	17	.	.	PUNCT
discernj-91	74	1	deeley	deeley	NOUN
discernj-91	74	2	and	and	CCONJ
discernj-91	74	3	sergison	sergison	NOUN
discernj-91	74	4	(	(	PUNCT
discernj-91	74	5	2021	2021	NUM
discernj-91	74	6	)	)	PUNCT
discernj-91	74	7	suggest	suggest	VERB
discernj-91	74	8	direct	direct	ADJ
discernj-91	74	9	questions	question	NOUN
discernj-91	74	10	that	that	PRON
discernj-91	74	11	a	a	DET
discernj-91	74	12	business	business	NOUN
discernj-91	74	13	can	can	AUX
discernj-91	74	14	ask	ask	VERB
discernj-91	74	15	itself	itself	PRON
discernj-91	74	16	to	to	PART
discernj-91	74	17	ensure	ensure	VERB
discernj-91	74	18	alignment	alignment	NOUN
discernj-91	74	19	with	with	ADP
discernj-91	74	20	its	its	PRON
discernj-91	74	21	collaborators	collaborator	NOUN
discernj-91	74	22	:	:	PUNCT
discernj-91	74	23	for	for	ADP
discernj-91	74	24	instance	instance	NOUN
discernj-91	74	25	,	,	PUNCT
discernj-91	74	26	‘	'	PUNCT
discernj-91	74	27	is	be	AUX
discernj-91	74	28	the	the	DET
discernj-91	74	29	collaboration	collaboration	NOUN
discernj-91	74	30	going	go	VERB
discernj-91	74	31	to	to	PART
discernj-91	74	32	damage	damage	VERB
discernj-91	74	33	or	or	CCONJ
discernj-91	74	34	support	support	VERB
discernj-91	74	35	the	the	DET
discernj-91	74	36	brand	brand	NOUN
discernj-91	74	37	messaging	messaging	NOUN
discernj-91	74	38	?	?	PUNCT
discernj-91	74	39	’	'	PUNCT
discernj-91	74	40	and	and	CCONJ
discernj-91	74	41	‘	'	PUNCT
discernj-91	74	42	is	be	AUX
discernj-91	74	43	the	the	DET
discernj-91	74	44	collaboration	collaboration	NOUN
discernj-91	74	45	going	go	VERB
discernj-91	74	46	to	to	PART
discernj-91	74	47	support	support	VERB
discernj-91	74	48	change	change	NOUN
discernj-91	74	49	?	?	PUNCT
discernj-91	74	50	’	'	PUNCT
discernj-91	74	51	.	.	PUNCT
discernj-91	75	1	collaborations	collaboration	NOUN
discernj-91	75	2	involving	involve	VERB
discernj-91	75	3	people	people	NOUN
discernj-91	75	4	in	in	ADP
discernj-91	75	5	the	the	DET
discernj-91	75	6	public	public	ADJ
discernj-91	75	7	sphere	sphere	NOUN
discernj-91	75	8	have	have	AUX
discernj-91	75	9	been	be	AUX
discernj-91	75	10	described	describe	VERB
discernj-91	75	11	as	as	ADP
discernj-91	75	12	utilising	utilise	VERB
discernj-91	75	13	‘	'	PUNCT
discernj-91	75	14	reliable	reliable	ADJ
discernj-91	75	15	idols	idol	NOUN
discernj-91	75	16	’	'	PUNCT
discernj-91	75	17	.	.	PUNCT
discernj-91	76	1	however	however	ADV
discernj-91	76	2	,	,	PUNCT
discernj-91	76	3	without	without	ADP
discernj-91	76	4	shared	share	VERB
discernj-91	76	5	values	value	NOUN
discernj-91	76	6	or	or	CCONJ
discernj-91	76	7	clear	clear	ADJ
discernj-91	76	8	communication	communication	NOUN
discernj-91	76	9	of	of	ADP
discernj-91	76	10	the	the	DET
discernj-91	76	11	reason	reason	NOUN
discernj-91	76	12	behind	behind	ADP
discernj-91	76	13	them	they	PRON
discernj-91	76	14	,	,	PUNCT
discernj-91	76	15	campaigns	campaign	NOUN
discernj-91	76	16	featuring	feature	VERB
discernj-91	76	17	reliable	reliable	ADJ
discernj-91	76	18	idols	idol	NOUN
discernj-91	76	19	can	can	AUX
discernj-91	76	20	appear	appear	VERB
discernj-91	76	21	vague	vague	ADJ
discernj-91	76	22	or	or	CCONJ
discernj-91	76	23	even	even	ADV
discernj-91	76	24	inauthentic	inauthentic	ADJ
discernj-91	76	25	.	.	PUNCT
discernj-91	77	1	for	for	ADP
discernj-91	77	2	instance	instance	NOUN
discernj-91	77	3	,	,	PUNCT
discernj-91	77	4	h&m	h&m	PROPN
discernj-91	77	5	’s	’s	PART
discernj-91	77	6	‘	'	PUNCT
discernj-91	77	7	role	role	NOUN
discernj-91	77	8	models	model	NOUN
discernj-91	77	9	’	'	PUNCT
discernj-91	77	10	marketing	marketing	NOUN
discernj-91	77	11	campaign	campaign	NOUN
discernj-91	77	12	(	(	PUNCT
discernj-91	77	13	figure	figure	NOUN
discernj-91	77	14	1	1	NUM
discernj-91	77	15	)	)	PUNCT
discernj-91	77	16	highlights	highlight	NOUN
discernj-91	77	17	young	young	ADJ
discernj-91	77	18	people	people	NOUN
discernj-91	77	19	who	who	PRON
discernj-91	77	20	are	be	AUX
discernj-91	77	21	making	make	VERB
discernj-91	77	22	progress	progress	NOUN
discernj-91	77	23	on	on	ADP
discernj-91	77	24	causes	cause	NOUN
discernj-91	77	25	including	include	VERB
discernj-91	77	26	social	social	ADJ
discernj-91	77	27	equality	equality	NOUN
discernj-91	77	28	,	,	PUNCT
discernj-91	77	29	sustainability	sustainability	NOUN
discernj-91	77	30	,	,	PUNCT
discernj-91	77	31	etc	etc	X
discernj-91	77	32	.	.	X
discernj-91	78	1	yet	yet	CCONJ
discernj-91	78	2	the	the	DET
discernj-91	78	3	poster	poster	NOUN
discernj-91	78	4	does	do	AUX
discernj-91	78	5	not	not	PART
discernj-91	78	6	show	show	VERB
discernj-91	78	7	a	a	DET
discernj-91	78	8	connection	connection	NOUN
discernj-91	78	9	to	to	ADP
discernj-91	78	10	the	the	DET
discernj-91	78	11	brand	brand	NOUN
discernj-91	78	12	or	or	CCONJ
discernj-91	78	13	charitable	charitable	ADJ
discernj-91	78	14	efforts	effort	NOUN
discernj-91	78	15	the	the	DET
discernj-91	78	16	company	company	NOUN
discernj-91	78	17	is	be	AUX
discernj-91	78	18	making	make	VERB
discernj-91	78	19	;	;	PUNCT
discernj-91	78	20	it	it	PRON
discernj-91	78	21	lacks	lack	VERB
discernj-91	78	22	social	social	ADJ
discernj-91	78	23	impact	impact	NOUN
discernj-91	78	24	.	.	PUNCT
discernj-91	79	1	42	42	NUM
discernj-91	79	2	figure	figure	NOUN
discernj-91	79	3	1	1	NUM
discernj-91	79	4	:	:	PUNCT
discernj-91	79	5	poster	poster	NOUN
discernj-91	79	6	of	of	ADP
discernj-91	79	7	role	role	NOUN
discernj-91	79	8	models	model	NOUN
discernj-91	79	9	campaign	campaign	NOUN
discernj-91	79	10	(	(	PUNCT
discernj-91	79	11	source	source	NOUN
discernj-91	79	12	:	:	PUNCT
discernj-91	79	13	h&m	h&m	PROPN
discernj-91	79	14	)	)	PUNCT
discernj-91	79	15	.	.	PUNCT
discernj-91	80	1	gaffney	gaffney	NOUN
discernj-91	80	2	(	(	PUNCT
discernj-91	80	3	2021	2021	NUM
discernj-91	80	4	)	)	PUNCT
discernj-91	80	5	advises	advise	VERB
discernj-91	80	6	that	that	SCONJ
discernj-91	80	7	companies	company	NOUN
discernj-91	80	8	need	need	VERB
discernj-91	80	9	to	to	PART
discernj-91	80	10	strike	strike	VERB
discernj-91	80	11	a	a	DET
discernj-91	80	12	balance	balance	NOUN
discernj-91	80	13	between	between	ADP
discernj-91	80	14	pandering	pander	VERB
discernj-91	80	15	to	to	ADP
discernj-91	80	16	and	and	CCONJ
discernj-91	80	17	catering	cater	VERB
discernj-91	80	18	to	to	ADP
discernj-91	80	19	consumers	consumer	NOUN
discernj-91	80	20	by	by	ADP
discernj-91	80	21	showing	show	VERB
discernj-91	80	22	sensitivity	sensitivity	NOUN
discernj-91	80	23	and	and	CCONJ
discernj-91	80	24	respect	respect	NOUN
discernj-91	80	25	in	in	ADP
discernj-91	80	26	order	order	NOUN
discernj-91	80	27	to	to	PART
discernj-91	80	28	build	build	VERB
discernj-91	80	29	successful	successful	ADJ
discernj-91	80	30	collaborations	collaboration	NOUN
discernj-91	80	31	.	.	PUNCT
discernj-91	81	1	benevolent	benevolent	ADJ
discernj-91	81	2	campaigns	campaign	NOUN
discernj-91	81	3	in	in	ADP
discernj-91	81	4	the	the	DET
discernj-91	81	5	right	right	ADJ
discernj-91	81	6	tone	tone	NOUN
discernj-91	81	7	can	can	AUX
discernj-91	81	8	‘	'	PUNCT
discernj-91	81	9	cater	cater	NOUN
discernj-91	81	10	’	'	PUNCT
discernj-91	81	11	to	to	ADP
discernj-91	81	12	consumers	consumer	NOUN
discernj-91	81	13	as	as	ADV
discernj-91	81	14	well	well	ADV
discernj-91	81	15	as	as	ADP
discernj-91	81	16	benefit	benefit	NOUN
discernj-91	81	17	companies	company	NOUN
discernj-91	81	18	by	by	ADP
discernj-91	81	19	increasing	increase	VERB
discernj-91	81	20	customer	customer	NOUN
discernj-91	81	21	engagement	engagement	NOUN
discernj-91	81	22	and	and	CCONJ
discernj-91	81	23	sales	sale	NOUN
discernj-91	81	24	.	.	PUNCT
discernj-91	82	1	within	within	ADP
discernj-91	82	2	this	this	DET
discernj-91	82	3	context	context	NOUN
discernj-91	82	4	,	,	PUNCT
discernj-91	82	5	paulins	paulin	NOUN
discernj-91	82	6	and	and	CCONJ
discernj-91	82	7	hillery	hillery	PROPN
discernj-91	82	8	(	(	PUNCT
discernj-91	82	9	2020	2020	NUM
discernj-91	82	10	)	)	PUNCT
discernj-91	82	11	refer	refer	VERB
discernj-91	82	12	to	to	ADP
discernj-91	82	13	the	the	DET
discernj-91	82	14	need	need	NOUN
discernj-91	82	15	for	for	ADP
discernj-91	82	16	‘	'	PUNCT
discernj-91	82	17	socially	socially	ADV
discernj-91	82	18	responsible	responsible	ADJ
discernj-91	82	19	’	'	PUNCT
discernj-91	82	20	communication	communication	NOUN
discernj-91	82	21	and	and	CCONJ
discernj-91	82	22	advertising	advertising	NOUN
discernj-91	82	23	.	.	PUNCT
discernj-91	83	1	approaches	approach	NOUN
discernj-91	83	2	like	like	ADP
discernj-91	83	3	donations	donation	NOUN
discernj-91	83	4	and	and	CCONJ
discernj-91	83	5	long	long	ADJ
discernj-91	83	6	-	-	PUNCT
discernj-91	83	7	term	term	NOUN
discernj-91	83	8	plans	plan	NOUN
discernj-91	83	9	help	help	VERB
discernj-91	83	10	communicate	communicate	VERB
discernj-91	83	11	that	that	SCONJ
discernj-91	83	12	the	the	DET
discernj-91	83	13	brand	brand	NOUN
discernj-91	83	14	intends	intend	VERB
discernj-91	83	15	to	to	PART
discernj-91	83	16	make	make	VERB
discernj-91	83	17	a	a	DET
discernj-91	83	18	positive	positive	ADJ
discernj-91	83	19	contribution	contribution	NOUN
discernj-91	83	20	to	to	ADP
discernj-91	83	21	society	society	NOUN
discernj-91	83	22	and	and	CCONJ
discernj-91	83	23	that	that	SCONJ
discernj-91	83	24	the	the	DET
discernj-91	83	25	project	project	NOUN
discernj-91	83	26	has	have	VERB
discernj-91	83	27	integrity	integrity	NOUN
discernj-91	83	28	.	.	PUNCT
discernj-91	84	1	consumers	consumer	NOUN
discernj-91	84	2	’	’	PART
discernj-91	84	3	expectations	expectation	NOUN
discernj-91	84	4	mean	mean	VERB
discernj-91	84	5	that	that	SCONJ
discernj-91	84	6	companies	company	NOUN
discernj-91	84	7	must	must	AUX
discernj-91	84	8	be	be	AUX
discernj-91	84	9	careful	careful	ADJ
discernj-91	84	10	in	in	ADP
discernj-91	84	11	managing	manage	VERB
discernj-91	84	12	their	their	PRON
discernj-91	84	13	collaborations	collaboration	NOUN
discernj-91	84	14	and	and	CCONJ
discernj-91	84	15	be	be	AUX
discernj-91	84	16	considered	consider	VERB
discernj-91	84	17	in	in	ADP
discernj-91	84	18	their	their	PRON
discernj-91	84	19	approach	approach	NOUN
discernj-91	84	20	to	to	ADP
discernj-91	84	21	crafting	craft	VERB
discernj-91	84	22	a	a	DET
discernj-91	84	23	message	message	NOUN
discernj-91	84	24	that	that	PRON
discernj-91	84	25	is	be	AUX
discernj-91	84	26	going	go	VERB
discernj-91	84	27	to	to	PART
discernj-91	84	28	be	be	AUX
discernj-91	84	29	well	well	ADV
discernj-91	84	30	received	receive	VERB
discernj-91	84	31	,	,	PUNCT
discernj-91	84	32	otherwise	otherwise	ADV
discernj-91	84	33	they	they	PRON
discernj-91	84	34	risk	risk	VERB
discernj-91	84	35	seeming	seem	VERB
discernj-91	84	36	‘	'	PUNCT
discernj-91	84	37	self	self	NOUN
discernj-91	84	38	-	-	PUNCT
discernj-91	84	39	serving	serve	VERB
discernj-91	84	40	’	'	PUNCT
discernj-91	84	41	.	.	PUNCT
discernj-91	85	1	when	when	SCONJ
discernj-91	85	2	communication	communication	NOUN
discernj-91	85	3	is	be	AUX
discernj-91	85	4	not	not	PART
discernj-91	85	5	received	receive	VERB
discernj-91	85	6	as	as	ADP
discernj-91	85	7	intended	intend	VERB
discernj-91	85	8	,	,	PUNCT
discernj-91	85	9	it	it	PRON
discernj-91	85	10	can	can	AUX
discernj-91	85	11	seem	seem	VERB
discernj-91	85	12	that	that	SCONJ
discernj-91	85	13	companies	company	NOUN
discernj-91	85	14	lack	lack	VERB
discernj-91	85	15	sensitivity	sensitivity	NOUN
discernj-91	85	16	and	and	CCONJ
discernj-91	85	17	are	be	AUX
discernj-91	85	18	merely	merely	ADV
discernj-91	85	19	‘	'	PUNCT
discernj-91	85	20	pandering	pander	VERB
discernj-91	85	21	’	'	PUNCT
discernj-91	85	22	to	to	ADP
discernj-91	85	23	a	a	DET
discernj-91	85	24	consumer	consumer	NOUN
discernj-91	85	25	trend	trend	NOUN
discernj-91	85	26	.	.	PUNCT
discernj-91	86	1	therefore	therefore	ADV
discernj-91	86	2	,	,	PUNCT
discernj-91	86	3	careful	careful	ADJ
discernj-91	86	4	consideration	consideration	NOUN
discernj-91	86	5	of	of	ADP
discernj-91	86	6	the	the	DET
discernj-91	86	7	correct	correct	ADJ
discernj-91	86	8	approach	approach	NOUN
discernj-91	86	9	to	to	PART
discernj-91	86	10	support	support	VERB
discernj-91	86	11	a	a	DET
discernj-91	86	12	‘	'	PUNCT
discernj-91	86	13	good	good	ADJ
discernj-91	86	14	cause	cause	NOUN
discernj-91	86	15	’	'	PUNCT
discernj-91	86	16	is	be	AUX
discernj-91	86	17	crucial	crucial	ADJ
discernj-91	86	18	.	.	PUNCT
discernj-91	87	1	the	the	DET
discernj-91	87	2	wrong	wrong	ADJ
discernj-91	87	3	tone	tone	NOUN
discernj-91	87	4	can	can	AUX
discernj-91	87	5	risk	risk	VERB
discernj-91	87	6	a	a	DET
discernj-91	87	7	company	company	NOUN
discernj-91	87	8	missing	miss	VERB
discernj-91	87	9	the	the	DET
discernj-91	87	10	mark	mark	NOUN
discernj-91	87	11	,	,	PUNCT
discernj-91	87	12	facing	face	VERB
discernj-91	87	13	criticism	criticism	NOUN
discernj-91	87	14	or	or	CCONJ
discernj-91	87	15	,	,	PUNCT
discernj-91	87	16	in	in	ADP
discernj-91	87	17	extreme	extreme	ADJ
discernj-91	87	18	cases	case	NOUN
discernj-91	87	19	,	,	PUNCT
discernj-91	87	20	exposing	expose	VERB
discernj-91	87	21	the	the	DET
discernj-91	87	22	brand	brand	NOUN
discernj-91	87	23	to	to	PART
discernj-91	87	24	‘	'	PUNCT
discernj-91	87	25	cancel	cancel	VERB
discernj-91	87	26	culture	culture	NOUN
discernj-91	87	27	’	'	PUNCT
discernj-91	87	28	-type	-type	NOUN
discernj-91	87	29	conversations	conversation	NOUN
discernj-91	87	30	.	.	PUNCT
discernj-91	88	1	43	43	NUM
discernj-91	88	2	cancel	cancel	NOUN
discernj-91	88	3	culture	culture	NOUN
discernj-91	88	4	began	begin	VERB
discernj-91	88	5	with	with	ADP
discernj-91	88	6	observations	observation	NOUN
discernj-91	88	7	of	of	ADP
discernj-91	88	8	commercial	commercial	ADJ
discernj-91	88	9	communication	communication	NOUN
discernj-91	88	10	missteps	misstep	NOUN
discernj-91	88	11	highlighted	highlight	VERB
discernj-91	88	12	in	in	ADP
discernj-91	88	13	the	the	DET
discernj-91	88	14	media	medium	NOUN
discernj-91	88	15	.	.	PUNCT
discernj-91	89	1	companies	company	NOUN
discernj-91	89	2	face	face	VERB
discernj-91	89	3	the	the	DET
discernj-91	89	4	risk	risk	NOUN
discernj-91	89	5	that	that	SCONJ
discernj-91	89	6	the	the	DET
discernj-91	89	7	public	public	NOUN
discernj-91	89	8	sometimes	sometimes	ADV
discernj-91	89	9	ridicules	ridicule	VERB
discernj-91	89	10	brands	brand	NOUN
discernj-91	89	11	that	that	PRON
discernj-91	89	12	miscommunicate	miscommunicate	VERB
discernj-91	89	13	about	about	ADP
discernj-91	89	14	important	important	ADJ
discernj-91	89	15	topics	topic	NOUN
discernj-91	89	16	(	(	PUNCT
discernj-91	89	17	meyer	meyer	PROPN
discernj-91	89	18	,	,	PUNCT
discernj-91	89	19	2021	2021	NUM
discernj-91	89	20	)	)	PUNCT
discernj-91	89	21	.	.	PUNCT
discernj-91	90	1	the	the	DET
discernj-91	90	2	atmosphere	atmosphere	NOUN
discernj-91	90	3	of	of	ADP
discernj-91	90	4	blame	blame	NOUN
discernj-91	90	5	has	have	AUX
discernj-91	90	6	been	be	AUX
discernj-91	90	7	described	describe	VERB
discernj-91	90	8	by	by	ADP
discernj-91	90	9	some	some	DET
discernj-91	90	10	critics	critic	NOUN
discernj-91	90	11	as	as	ADP
discernj-91	90	12	inflexible	inflexible	ADJ
discernj-91	90	13	and	and	CCONJ
discernj-91	90	14	stifling	stifle	VERB
discernj-91	90	15	.	.	PUNCT
discernj-91	91	1	others	other	NOUN
discernj-91	91	2	renounce	renounce	VERB
discernj-91	91	3	the	the	DET
discernj-91	91	4	humiliating	humiliating	ADJ
discernj-91	91	5	effect	effect	NOUN
discernj-91	91	6	cancel	cancel	VERB
discernj-91	91	7	culture	culture	NOUN
discernj-91	91	8	can	can	AUX
discernj-91	91	9	have	have	VERB
discernj-91	91	10	,	,	PUNCT
discernj-91	91	11	questioning	question	VERB
discernj-91	91	12	its	its	PRON
discernj-91	91	13	fairness	fairness	NOUN
discernj-91	91	14	.	.	PUNCT
discernj-91	92	1	mishan	mishan	PROPN
discernj-91	92	2	(	(	PUNCT
discernj-91	92	3	2020	2020	NUM
discernj-91	92	4	)	)	PUNCT
discernj-91	92	5	points	point	NOUN
discernj-91	92	6	to	to	ADP
discernj-91	92	7	the	the	DET
discernj-91	92	8	consumerist	consumerist	ADJ
discernj-91	92	9	nature	nature	NOUN
discernj-91	92	10	of	of	ADP
discernj-91	92	11	cancel	cancel	NOUN
discernj-91	92	12	culture	culture	NOUN
discernj-91	92	13	,	,	PUNCT
discernj-91	92	14	which	which	PRON
discernj-91	92	15	means	mean	VERB
discernj-91	92	16	that	that	SCONJ
discernj-91	92	17	businesses	business	NOUN
discernj-91	92	18	must	must	AUX
discernj-91	92	19	pay	pay	VERB
discernj-91	92	20	attention	attention	NOUN
discernj-91	92	21	to	to	ADP
discernj-91	92	22	this	this	DET
discernj-91	92	23	new	new	ADJ
discernj-91	92	24	critique	critique	NOUN
discernj-91	92	25	of	of	ADP
discernj-91	92	26	their	their	PRON
discernj-91	92	27	products	product	NOUN
discernj-91	92	28	,	,	PUNCT
discernj-91	92	29	services	service	NOUN
discernj-91	92	30	and	and	CCONJ
discernj-91	92	31	people	people	NOUN
discernj-91	92	32	.	.	PUNCT
discernj-91	93	1	an	an	DET
discernj-91	93	2	atmosphere	atmosphere	NOUN
discernj-91	93	3	of	of	ADP
discernj-91	93	4	social	social	ADJ
discernj-91	93	5	responsibility	responsibility	NOUN
discernj-91	93	6	for	for	ADP
discernj-91	93	7	communicating	communicate	VERB
discernj-91	93	8	in	in	ADP
discernj-91	93	9	a	a	DET
discernj-91	93	10	politically	politically	ADV
discernj-91	93	11	correct	correct	ADJ
discernj-91	93	12	way	way	NOUN
discernj-91	93	13	has	have	AUX
discernj-91	93	14	become	become	VERB
discernj-91	93	15	part	part	NOUN
discernj-91	93	16	of	of	ADP
discernj-91	93	17	the	the	DET
discernj-91	93	18	business	business	NOUN
discernj-91	93	19	.	.	PUNCT
discernj-91	94	1	romano	romano	NOUN
discernj-91	94	2	(	(	PUNCT
discernj-91	94	3	2021	2021	NUM
discernj-91	94	4	)	)	PUNCT
discernj-91	94	5	describes	describe	VERB
discernj-91	94	6	how	how	SCONJ
discernj-91	94	7	confusion	confusion	NOUN
discernj-91	94	8	about	about	ADP
discernj-91	94	9	cancel	cancel	NOUN
discernj-91	94	10	culture	culture	NOUN
discernj-91	94	11	has	have	AUX
discernj-91	94	12	not	not	PART
discernj-91	94	13	prevented	prevent	VERB
discernj-91	94	14	it	it	PRON
discernj-91	94	15	from	from	ADP
discernj-91	94	16	becoming	become	VERB
discernj-91	94	17	‘	'	PUNCT
discernj-91	94	18	culturally	culturally	ADV
discernj-91	94	19	and	and	CCONJ
discernj-91	94	20	politically	politically	ADV
discernj-91	94	21	entrenched	entrench	VERB
discernj-91	94	22	’	'	PUNCT
discernj-91	94	23	.	.	PUNCT
discernj-91	95	1	insensitive	insensitive	ADJ
discernj-91	95	2	messaging	messaging	NOUN
discernj-91	95	3	is	be	AUX
discernj-91	95	4	now	now	ADV
discernj-91	95	5	usually	usually	ADV
discernj-91	95	6	noticed	notice	VERB
discernj-91	95	7	by	by	ADP
discernj-91	95	8	society	society	NOUN
discernj-91	95	9	,	,	PUNCT
discernj-91	95	10	and	and	CCONJ
discernj-91	95	11	companies	company	NOUN
discernj-91	95	12	have	have	VERB
discernj-91	95	13	to	to	PART
discernj-91	95	14	face	face	VERB
discernj-91	95	15	the	the	DET
discernj-91	95	16	consequences	consequence	NOUN
discernj-91	95	17	of	of	ADP
discernj-91	95	18	getting	get	VERB
discernj-91	95	19	their	their	PRON
discernj-91	95	20	communications	communication	NOUN
discernj-91	95	21	wrong	wrong	ADJ
discernj-91	95	22	.	.	PUNCT
discernj-91	96	1	careful	careful	ADJ
discernj-91	96	2	messaging	messaging	NOUN
discernj-91	96	3	is	be	AUX
discernj-91	96	4	important	important	ADJ
discernj-91	96	5	for	for	ADP
discernj-91	96	6	consumers	consumer	NOUN
discernj-91	96	7	but	but	CCONJ
discernj-91	96	8	also	also	ADV
discernj-91	96	9	for	for	ADP
discernj-91	96	10	a	a	DET
discernj-91	96	11	business	business	NOUN
discernj-91	96	12	’s	’s	PART
discernj-91	96	13	reputation	reputation	NOUN
discernj-91	96	14	;	;	PUNCT
discernj-91	96	15	it	it	PRON
discernj-91	96	16	affects	affect	VERB
discernj-91	96	17	wh	wh	NOUN
discernj-91	96	18	cichompanies	cichompanie	NOUN
discernj-91	96	19	will	will	AUX
discernj-91	96	20	collaborate	collaborate	VERB
discernj-91	96	21	with	with	ADP
discernj-91	96	22	them	they	PRON
discernj-91	96	23	and	and	CCONJ
discernj-91	96	24	even	even	ADV
discernj-91	96	25	its	its	PRON
discernj-91	96	26	future	future	ADJ
discernj-91	96	27	workforce	workforce	NOUN
discernj-91	96	28	.	.	PUNCT
discernj-91	97	1	research	research	NOUN
discernj-91	97	2	shows	show	VERB
discernj-91	97	3	that	that	SCONJ
discernj-91	97	4	gen	gen	PROPN
discernj-91	97	5	z	z	NOUN
discernj-91	97	6	employees	employee	NOUN
discernj-91	97	7	want	want	VERB
discernj-91	97	8	to	to	PART
discernj-91	97	9	work	work	VERB
discernj-91	97	10	at	at	ADP
discernj-91	97	11	companies	company	NOUN
discernj-91	97	12	that	that	PRON
discernj-91	97	13	have	have	VERB
discernj-91	97	14	a	a	DET
discernj-91	97	15	social	social	ADJ
discernj-91	97	16	purpose	purpose	NOUN
discernj-91	97	17	.	.	PUNCT
discernj-91	98	1	figure	figure	NOUN
discernj-91	98	2	2	2	NUM
discernj-91	98	3	depicts	depict	VERB
discernj-91	98	4	apple	apple	NOUN
discernj-91	98	5	's	's	PART
discernj-91	98	6	job	job	NOUN
discernj-91	98	7	advertisements	advertisement	NOUN
discernj-91	98	8	based	base	VERB
discernj-91	98	9	on	on	ADP
discernj-91	98	10	working	work	VERB
discernj-91	98	11	somewhere	somewhere	ADV
discernj-91	98	12	that	that	PRON
discernj-91	98	13	aligns	align	VERB
discernj-91	98	14	with	with	ADP
discernj-91	98	15	employees	employee	NOUN
discernj-91	98	16	’	’	PART
discernj-91	98	17	values	value	NOUN
discernj-91	98	18	,	,	PUNCT
discernj-91	98	19	which	which	PRON
discernj-91	98	20	is	be	AUX
discernj-91	98	21	good	good	ADJ
discernj-91	98	22	for	for	ADP
discernj-91	98	23	both	both	CCONJ
discernj-91	98	24	recruitment	recruitment	NOUN
discernj-91	98	25	and	and	CCONJ
discernj-91	98	26	pr	pr	NOUN
discernj-91	98	27	.	.	PUNCT
discernj-91	99	1	figure	figure	NOUN
discernj-91	99	2	2	2	NUM
discernj-91	99	3	.	.	PUNCT
discernj-91	99	4	apple	apple	PROPN
discernj-91	99	5	’s	’s	PART
discernj-91	99	6	advertisements	advertisement	NOUN
discernj-91	99	7	to	to	ADP
discernj-91	99	8	future	future	ADJ
discernj-91	99	9	employees	employee	NOUN
discernj-91	99	10	(	(	PUNCT
discernj-91	99	11	source	source	NOUN
discernj-91	99	12	:	:	PUNCT
discernj-91	99	13	linkedin	linkedin	NOUN
discernj-91	99	14	)	)	PUNCT
discernj-91	99	15	.	.	PUNCT
discernj-91	100	1	from	from	ADP
discernj-91	100	2	fashion	fashion	NOUN
discernj-91	100	3	as	as	ADP
discernj-91	100	4	the	the	DET
discernj-91	100	5	‘	'	PUNCT
discernj-91	100	6	business	business	NOUN
discernj-91	100	7	of	of	ADP
discernj-91	100	8	inequality	inequality	NOUN
discernj-91	100	9	’	'	PUNCT
discernj-91	100	10	to	to	ADP
discernj-91	100	11	socially	socially	ADV
discernj-91	100	12	conscious	conscious	ADJ
discernj-91	100	13	companies	company	NOUN
discernj-91	100	14	benevolent	benevolent	ADJ
discernj-91	100	15	collaborations	collaboration	NOUN
discernj-91	100	16	help	help	VERB
discernj-91	100	17	charities	charity	NOUN
discernj-91	100	18	fundraise	fundraise	VERB
discernj-91	100	19	,	,	PUNCT
discernj-91	100	20	build	build	VERB
discernj-91	100	21	social	social	ADJ
discernj-91	100	22	credibility	credibility	NOUN
discernj-91	100	23	for	for	ADP
discernj-91	100	24	brands	brand	NOUN
discernj-91	100	25	and	and	CCONJ
discernj-91	100	26	help	help	VERB
discernj-91	100	27	brands	brand	NOUN
discernj-91	100	28	offer	offer	VERB
discernj-91	100	29	aspirational	aspirational	ADJ
discernj-91	100	30	allure	allure	NOUN
discernj-91	100	31	while	while	SCONJ
discernj-91	100	32	sharing	share	VERB
discernj-91	100	33	inclusive	inclusive	ADJ
discernj-91	100	34	messaging	messaging	NOUN
discernj-91	100	35	.	.	PUNCT
discernj-91	101	1	d’agostino	d’agostino	NOUN
discernj-91	101	2	(	(	PUNCT
discernj-91	101	3	as	as	SCONJ
discernj-91	101	4	cited	cite	VERB
discernj-91	101	5	in	in	ADP
discernj-91	101	6	girod	girod	NOUN
discernj-91	101	7	,	,	PUNCT
discernj-91	101	8	2020	2020	NUM
discernj-91	101	9	)	)	PUNCT
discernj-91	101	10	discusses	discuss	VERB
discernj-91	101	11	the	the	DET
discernj-91	101	12	fine	fine	ADJ
discernj-91	101	13	line	line	NOUN
discernj-91	101	14	between	between	ADP
discernj-91	101	15	fashion	fashion	NOUN
discernj-91	101	16	’s	’s	PART
discernj-91	101	17	aspirational	aspirational	ADJ
discernj-91	101	18	,	,	PUNCT
discernj-91	101	19	exclusive	exclusive	ADJ
discernj-91	101	20	nature	nature	NOUN
discernj-91	101	21	and	and	CCONJ
discernj-91	101	22	the	the	DET
discernj-91	101	23	new	new	ADJ
discernj-91	101	24	trend	trend	NOUN
discernj-91	101	25	of	of	ADP
discernj-91	101	26	social	social	ADJ
discernj-91	101	27	inclusivity	inclusivity	NOUN
discernj-91	101	28	,	,	PUNCT
discernj-91	101	29	highlighting	highlight	VERB
discernj-91	101	30	the	the	DET
discernj-91	101	31	contemporary	contemporary	ADJ
discernj-91	101	32	challenge	challenge	NOUN
discernj-91	101	33	of	of	ADP
discernj-91	101	34	balancing	balance	VERB
discernj-91	101	35	community	community	NOUN
discernj-91	101	36	feel	feel	VERB
discernj-91	101	37	with	with	ADP
discernj-91	101	38	aspirational	aspirational	ADJ
discernj-91	101	39	allure	allure	NOUN
discernj-91	101	40	.	.	PUNCT
discernj-91	102	1	within	within	ADP
discernj-91	102	2	this	this	DET
discernj-91	102	3	context	context	NOUN
discernj-91	102	4	,	,	PUNCT
discernj-91	102	5	we	we	PRON
discernj-91	102	6	are	be	AUX
discernj-91	102	7	witnessing	witness	VERB
discernj-91	102	8	the	the	DET
discernj-91	102	9	rise	rise	NOUN
discernj-91	102	10	of	of	ADP
discernj-91	102	11	socially	socially	ADV
discernj-91	102	12	conscious	conscious	ADJ
discernj-91	102	13	companies	company	NOUN
discernj-91	102	14	that	that	PRON
discernj-91	102	15	intend	intend	VERB
discernj-91	102	16	to	to	PART
discernj-91	102	17	activate	activate	VERB
discernj-91	102	18	positive	positive	ADJ
discernj-91	102	19	social	social	ADJ
discernj-91	102	20	change	change	NOUN
discernj-91	102	21	and	and	CCONJ
discernj-91	102	22	develop	develop	VERB
discernj-91	102	23	charitable	charitable	ADJ
discernj-91	102	24	projects	project	NOUN
discernj-91	102	25	as	as	ADP
discernj-91	102	26	profitable	profitable	ADJ
discernj-91	102	27	business	business	NOUN
discernj-91	102	28	opportunities	opportunity	NOUN
discernj-91	102	29	embedded	embed	VERB
discernj-91	102	30	in	in	ADP
discernj-91	102	31	corporate	corporate	ADJ
discernj-91	102	32	culture	culture	NOUN
discernj-91	102	33	(	(	PUNCT
discernj-91	102	34	stoddard	stoddard	NOUN
discernj-91	102	35	,	,	PUNCT
discernj-91	102	36	2017	2017	NUM
discernj-91	102	37	)	)	PUNCT
discernj-91	102	38	.	.	PUNCT
discernj-91	103	1	pallotta	pallotta	NOUN
discernj-91	103	2	(	(	PUNCT
discernj-91	103	3	2013	2013	NUM
discernj-91	103	4	)	)	PUNCT
discernj-91	103	5	discusses	discuss	VERB
discernj-91	103	6	innovative	innovative	ADJ
discernj-91	103	7	ways	way	NOUN
discernj-91	103	8	in	in	ADP
discernj-91	103	9	which	which	PRON
discernj-91	103	10	social	social	ADJ
discernj-91	103	11	causes	cause	NOUN
discernj-91	103	12	are	be	AUX
discernj-91	103	13	tackled	tackle	VERB
discernj-91	103	14	through	through	ADP
discernj-91	103	15	business	business	NOUN
discernj-91	103	16	partnerships	partnership	NOUN
discernj-91	103	17	and	and	CCONJ
discernj-91	103	18	charity	charity	NOUN
discernj-91	103	19	projects	project	NOUN
discernj-91	103	20	instead	instead	ADV
discernj-91	103	21	of	of	ADP
discernj-91	103	22	through	through	ADP
discernj-91	103	23	donations	donation	NOUN
discernj-91	103	24	.	.	PUNCT
discernj-91	104	1	these	these	DET
discernj-91	104	2	contemporary	contemporary	ADJ
discernj-91	104	3	approaches	approach	NOUN
discernj-91	104	4	provide	provide	VERB
discernj-91	104	5	shared	shared	ADJ
discernj-91	104	6	responsibility	responsibility	NOUN
discernj-91	104	7	and	and	CCONJ
discernj-91	104	8	generate	generate	VERB
discernj-91	104	9	larger	large	ADJ
discernj-91	104	10	financial	financial	ADJ
discernj-91	104	11	contributions	contribution	NOUN
discernj-91	104	12	towards	towards	ADP
discernj-91	104	13	charitable	charitable	ADJ
discernj-91	104	14	causes	cause	NOUN
discernj-91	104	15	,	,	PUNCT
discernj-91	104	16	creating	create	VERB
discernj-91	104	17	a	a	DET
discernj-91	104	18	social	social	ADJ
discernj-91	104	19	impact	impact	NOUN
discernj-91	104	20	.	.	PUNCT
discernj-91	105	1	aziz	aziz	PROPN
discernj-91	105	2	44	44	NUM
discernj-91	105	3	(	(	PUNCT
discernj-91	105	4	2018	2018	NUM
discernj-91	105	5	)	)	PUNCT
discernj-91	105	6	echoes	echo	VERB
discernj-91	105	7	this	this	PRON
discernj-91	105	8	,	,	PUNCT
discernj-91	105	9	endorsing	endorse	VERB
discernj-91	105	10	partnerships	partnership	NOUN
discernj-91	105	11	with	with	ADP
discernj-91	105	12	non	non	NOUN
discernj-91	105	13	-	-	NOUN
discernj-91	105	14	profits	profit	NOUN
discernj-91	105	15	as	as	ADP
discernj-91	105	16	the	the	DET
discernj-91	105	17	new	new	ADJ
discernj-91	105	18	combination	combination	NOUN
discernj-91	105	19	of	of	ADP
discernj-91	105	20	commerce	commerce	PROPN
discernj-91	105	21	,	,	PUNCT
discernj-91	105	22	conscience	conscience	NOUN
discernj-91	105	23	and	and	CCONJ
discernj-91	105	24	culture	culture	NOUN
discernj-91	105	25	.	.	PUNCT
discernj-91	106	1	research	research	NOUN
discernj-91	106	2	shows	show	VERB
discernj-91	106	3	that	that	SCONJ
discernj-91	106	4	positive	positive	ADJ
discernj-91	106	5	social	social	ADJ
discernj-91	106	6	impact	impact	NOUN
discernj-91	106	7	also	also	ADV
discernj-91	106	8	positively	positively	ADV
discernj-91	106	9	affects	affect	VERB
discernj-91	106	10	the	the	DET
discernj-91	106	11	bottom	bottom	ADJ
discernj-91	106	12	line	line	NOUN
discernj-91	106	13	.	.	PUNCT
discernj-91	107	1	according	accord	VERB
discernj-91	107	2	to	to	ADP
discernj-91	107	3	kantar	kantar	PROPN
discernj-91	107	4	(	(	PUNCT
discernj-91	107	5	2020	2020	NUM
discernj-91	107	6	)	)	PUNCT
discernj-91	107	7	,	,	PUNCT
discernj-91	107	8	brands	brand	NOUN
discernj-91	107	9	with	with	ADP
discernj-91	107	10	high	high	ADJ
discernj-91	107	11	perceived	perceive	VERB
discernj-91	107	12	positive	positive	ADJ
discernj-91	107	13	impact	impact	NOUN
discernj-91	107	14	are	be	AUX
discernj-91	107	15	outperforming	outperform	VERB
discernj-91	107	16	value	value	NOUN
discernj-91	107	17	growth	growth	NOUN
discernj-91	107	18	by	by	ADP
discernj-91	107	19	more	more	ADJ
discernj-91	107	20	than	than	ADP
discernj-91	107	21	double	double	ADJ
discernj-91	107	22	of	of	ADP
discernj-91	107	23	those	those	PRON
discernj-91	107	24	with	with	ADP
discernj-91	107	25	low	low	ADJ
discernj-91	107	26	impact	impact	NOUN
discernj-91	107	27	.	.	PUNCT
discernj-91	108	1	another	another	DET
discernj-91	108	2	stark	stark	ADJ
discernj-91	108	3	statistic	statistic	NOUN
discernj-91	108	4	is	be	AUX
discernj-91	108	5	that	that	SCONJ
discernj-91	108	6	95	95	NUM
discernj-91	108	7	%	%	NOUN
discernj-91	108	8	of	of	ADP
discernj-91	108	9	millennials	millennial	NOUN
discernj-91	108	10	would	would	AUX
discernj-91	108	11	switch	switch	VERB
discernj-91	108	12	brands	brand	NOUN
discernj-91	108	13	if	if	SCONJ
discernj-91	108	14	a	a	DET
discernj-91	108	15	company	company	NOUN
discernj-91	108	16	supports	support	VERB
discernj-91	108	17	a	a	DET
discernj-91	108	18	good	good	ADJ
discernj-91	108	19	cause	cause	NOUN
discernj-91	108	20	in	in	ADP
discernj-91	108	21	an	an	DET
discernj-91	108	22	authentic	authentic	ADJ
discernj-91	108	23	and	and	CCONJ
discernj-91	108	24	meaningful	meaningful	ADJ
discernj-91	108	25	way	way	NOUN
discernj-91	108	26	(	(	PUNCT
discernj-91	108	27	kantar	kantar	PROPN
discernj-91	108	28	,	,	PUNCT
discernj-91	108	29	2020	2020	NUM
discernj-91	108	30	)	)	PUNCT
discernj-91	108	31	.	.	PUNCT
discernj-91	109	1	for	for	ADP
discernj-91	109	2	businesses	business	NOUN
discernj-91	109	3	trying	try	VERB
discernj-91	109	4	to	to	PART
discernj-91	109	5	increase	increase	VERB
discernj-91	109	6	market	market	NOUN
discernj-91	109	7	share	share	NOUN
discernj-91	109	8	,	,	PUNCT
discernj-91	109	9	these	these	DET
discernj-91	109	10	data	datum	NOUN
discernj-91	109	11	offer	offer	VERB
discernj-91	109	12	enough	enough	ADJ
discernj-91	109	13	evidence	evidence	NOUN
discernj-91	109	14	for	for	ADP
discernj-91	109	15	adopting	adopt	VERB
discernj-91	109	16	new	new	ADJ
discernj-91	109	17	socially	socially	ADV
discernj-91	109	18	active	active	ADJ
discernj-91	109	19	approaches	approach	NOUN
discernj-91	109	20	both	both	PRON
discernj-91	109	21	for	for	ADP
discernj-91	109	22	socially	socially	ADV
discernj-91	109	23	impactful	impactful	ADJ
discernj-91	109	24	campaigns	campaign	NOUN
discernj-91	109	25	and	and	CCONJ
discernj-91	109	26	for	for	ADP
discernj-91	109	27	developing	develop	VERB
discernj-91	109	28	a	a	DET
discernj-91	109	29	long	long	ADJ
discernj-91	109	30	-	-	PUNCT
discernj-91	109	31	term	term	NOUN
discernj-91	109	32	social	social	ADJ
discernj-91	109	33	purpose	purpose	NOUN
discernj-91	109	34	.	.	PUNCT
discernj-91	110	1	overall	overall	ADV
discernj-91	110	2	,	,	PUNCT
discernj-91	110	3	the	the	DET
discernj-91	110	4	literature	literature	NOUN
discernj-91	110	5	review	review	NOUN
discernj-91	110	6	shows	show	VERB
discernj-91	110	7	that	that	SCONJ
discernj-91	110	8	the	the	DET
discernj-91	110	9	market	market	NOUN
discernj-91	110	10	and	and	CCONJ
discernj-91	110	11	cultural	cultural	ADJ
discernj-91	110	12	trend	trend	NOUN
discernj-91	110	13	for	for	ADP
discernj-91	110	14	doing	do	VERB
discernj-91	110	15	‘	'	PUNCT
discernj-91	110	16	good	good	ADJ
discernj-91	110	17	’	'	PUNCT
discernj-91	110	18	is	be	AUX
discernj-91	110	19	undeniable	undeniable	ADJ
discernj-91	110	20	.	.	PUNCT
discernj-91	111	1	however	however	ADV
discernj-91	111	2	,	,	PUNCT
discernj-91	111	3	there	there	PRON
discernj-91	111	4	is	be	VERB
discernj-91	111	5	scope	scope	NOUN
discernj-91	111	6	for	for	ADP
discernj-91	111	7	further	further	ADJ
discernj-91	111	8	research	research	NOUN
discernj-91	111	9	to	to	PART
discernj-91	111	10	better	well	ADV
discernj-91	111	11	understand	understand	VERB
discernj-91	111	12	what	what	PRON
discernj-91	111	13	incremental	incremental	ADJ
discernj-91	111	14	steps	step	NOUN
discernj-91	111	15	businesses	business	NOUN
discernj-91	111	16	can	can	AUX
discernj-91	111	17	take	take	VERB
discernj-91	111	18	to	to	PART
discernj-91	111	19	build	build	VERB
discernj-91	111	20	collaborations	collaboration	NOUN
discernj-91	111	21	that	that	PRON
discernj-91	111	22	bring	bring	VERB
discernj-91	111	23	about	about	ADP
discernj-91	111	24	positive	positive	ADJ
discernj-91	111	25	social	social	ADJ
discernj-91	111	26	change	change	NOUN
discernj-91	111	27	.	.	PUNCT
discernj-91	112	1	figure	figure	NOUN
discernj-91	112	2	3	3	NUM
discernj-91	112	3	illustrates	illustrate	VERB
discernj-91	112	4	the	the	DET
discernj-91	112	5	key	key	ADJ
discernj-91	112	6	learnings	learning	NOUN
discernj-91	112	7	from	from	ADP
discernj-91	112	8	the	the	DET
discernj-91	112	9	literature	literature	PROPN
discernj-91	112	10	review	review	PROPN
discernj-91	112	11	,	,	PUNCT
discernj-91	112	12	which	which	PRON
discernj-91	112	13	informed	inform	VERB
discernj-91	112	14	the	the	DET
discernj-91	112	15	primary	primary	ADJ
discernj-91	112	16	research	research	NOUN
discernj-91	112	17	discussed	discuss	VERB
discernj-91	112	18	in	in	ADP
discernj-91	112	19	the	the	DET
discernj-91	112	20	following	follow	VERB
discernj-91	112	21	sections	section	NOUN
discernj-91	112	22	of	of	ADP
discernj-91	112	23	this	this	DET
discernj-91	112	24	paper	paper	NOUN
discernj-91	112	25	.	.	PUNCT
discernj-91	113	1	figure	figure	VERB
discernj-91	113	2	3	3	NUM
discernj-91	113	3	:	:	PUNCT
discernj-91	113	4	key	key	ADJ
discernj-91	113	5	learnings	learning	NOUN
discernj-91	113	6	emerging	emerge	VERB
discernj-91	113	7	from	from	ADP
discernj-91	113	8	the	the	DET
discernj-91	113	9	literature	literature	PROPN
discernj-91	113	10	review	review	PROPN
discernj-91	113	11	.	.	PUNCT
discernj-91	114	1	methodology	methodology	NOUN
discernj-91	114	2	the	the	DET
discernj-91	114	3	project	project	NOUN
discernj-91	114	4	presented	present	VERB
discernj-91	114	5	in	in	ADP
discernj-91	114	6	this	this	DET
discernj-91	114	7	paper	paper	NOUN
discernj-91	114	8	was	be	AUX
discernj-91	114	9	conducted	conduct	VERB
discernj-91	114	10	by	by	ADP
discernj-91	114	11	adopting	adopt	VERB
discernj-91	114	12	grounded	ground	VERB
discernj-91	114	13	theory	theory	NOUN
discernj-91	114	14	as	as	ADP
discernj-91	114	15	the	the	DET
discernj-91	114	16	research	research	NOUN
discernj-91	114	17	strategy	strategy	NOUN
discernj-91	114	18	to	to	PART
discernj-91	114	19	create	create	VERB
discernj-91	114	20	a	a	DET
discernj-91	114	21	framework	framework	NOUN
discernj-91	114	22	that	that	PRON
discernj-91	114	23	could	could	AUX
discernj-91	114	24	be	be	AUX
discernj-91	114	25	tested	test	VERB
discernj-91	114	26	and	and	CCONJ
discernj-91	114	27	used	use	VERB
discernj-91	114	28	in	in	ADP
discernj-91	114	29	the	the	DET
discernj-91	114	30	future	future	NOUN
discernj-91	114	31	.	.	PUNCT
discernj-91	115	1	this	this	PRON
discernj-91	115	2	implied	imply	VERB
discernj-91	115	3	the	the	DET
discernj-91	115	4	development	development	NOUN
discernj-91	115	5	of	of	ADP
discernj-91	115	6	a	a	DET
discernj-91	115	7	theory	theory	NOUN
discernj-91	115	8	through	through	ADP
discernj-91	115	9	multiple	multiple	ADJ
discernj-91	115	10	stages	stage	NOUN
discernj-91	115	11	of	of	ADP
discernj-91	115	12	data	datum	NOUN
discernj-91	115	13	collection	collection	NOUN
discernj-91	115	14	and	and	CCONJ
discernj-91	115	15	identifying	identify	VERB
discernj-91	115	16	interrelationships	interrelationship	NOUN
discernj-91	115	17	between	between	ADP
discernj-91	115	18	categories	category	NOUN
discernj-91	115	19	of	of	ADP
discernj-91	115	20	information	information	NOUN
discernj-91	115	21	to	to	PART
discernj-91	115	22	refine	refine	VERB
discernj-91	115	23	the	the	DET
discernj-91	115	24	theory	theory	NOUN
discernj-91	115	25	(	(	PUNCT
discernj-91	115	26	creswell	creswell	PROPN
discernj-91	115	27	,	,	PUNCT
discernj-91	115	28	2013	2013	NUM
discernj-91	115	29	)	)	PUNCT
discernj-91	115	30	.	.	PUNCT
discernj-91	116	1	the	the	DET
discernj-91	116	2	project	project	NOUN
discernj-91	116	3	entailed	entail	VERB
discernj-91	116	4	a	a	DET
discernj-91	116	5	cross	cross	ADJ
discernj-91	116	6	-	-	ADJ
discernj-91	116	7	sectional	sectional	ADJ
discernj-91	116	8	study	study	NOUN
discernj-91	116	9	investigating	investigate	VERB
discernj-91	116	10	a	a	DET
discernj-91	116	11	phenomenon	phenomenon	NOUN
discernj-91	116	12	within	within	ADP
discernj-91	116	13	a	a	DET
discernj-91	116	14	particular	particular	ADJ
discernj-91	116	15	time	time	NOUN
discernj-91	116	16	.	.	PUNCT
discernj-91	117	1	an	an	DET
discernj-91	117	2	inductive	inductive	ADJ
discernj-91	117	3	research	research	NOUN
discernj-91	117	4	approach	approach	NOUN
discernj-91	117	5	was	be	AUX
discernj-91	117	6	used	use	VERB
discernj-91	117	7	,	,	PUNCT
discernj-91	117	8	and	and	CCONJ
discernj-91	117	9	multiple	multiple	ADJ
discernj-91	117	10	data	datum	NOUN
discernj-91	117	11	collection	collection	NOUN
discernj-91	117	12	methods	method	NOUN
discernj-91	117	13	and	and	CCONJ
discernj-91	117	14	thematic	thematic	ADJ
discernj-91	117	15	analysis	analysis	NOUN
discernj-91	117	16	contributed	contribute	VERB
discernj-91	117	17	to	to	ADP
discernj-91	117	18	building	build	VERB
discernj-91	117	19	from	from	ADP
discernj-91	117	20	particulars	particular	NOUN
discernj-91	117	21	to	to	ADP
discernj-91	117	22	general	general	ADJ
discernj-91	117	23	themes	theme	NOUN
discernj-91	117	24	(	(	PUNCT
discernj-91	117	25	creswell	creswell	PROPN
discernj-91	117	26	,	,	PUNCT
discernj-91	117	27	2013	2013	NUM
discernj-91	117	28	.	.	PUNCT
discernj-91	117	29	)	)	PUNCT
discernj-91	117	30	.	.	PUNCT
discernj-91	118	1	figure	figure	NOUN
discernj-91	118	2	4	4	NUM
discernj-91	118	3	illustrates	illustrate	VERB
discernj-91	118	4	the	the	DET
discernj-91	118	5	research	research	NOUN
discernj-91	118	6	design	design	NOUN
discernj-91	118	7	,	,	PUNCT
discernj-91	118	8	consisting	consist	VERB
discernj-91	118	9	of	of	ADP
discernj-91	118	10	three	three	NUM
discernj-91	118	11	main	main	ADJ
discernj-91	118	12	consecutive	consecutive	ADJ
discernj-91	118	13	steps	step	NOUN
discernj-91	118	14	,	,	PUNCT
discernj-91	118	15	incrementally	incrementally	ADV
discernj-91	118	16	contributing	contribute	VERB
discernj-91	118	17	to	to	ADP
discernj-91	118	18	addressing	address	VERB
discernj-91	118	19	the	the	DET
discernj-91	118	20	aim	aim	NOUN
discernj-91	118	21	and	and	CCONJ
discernj-91	118	22	objectives	objective	NOUN
discernj-91	118	23	of	of	ADP
discernj-91	118	24	the	the	DET
discernj-91	118	25	project	project	NOUN
discernj-91	118	26	discussed	discuss	VERB
discernj-91	118	27	in	in	ADP
discernj-91	118	28	this	this	DET
discernj-91	118	29	paper	paper	NOUN
discernj-91	118	30	.	.	PUNCT
discernj-91	119	1	45	45	NUM
discernj-91	119	2	figure	figure	NOUN
discernj-91	119	3	4	4	NUM
discernj-91	119	4	:	:	PUNCT
discernj-91	119	5	research	research	NOUN
discernj-91	119	6	design	design	NOUN
discernj-91	119	7	.	.	PUNCT
discernj-91	120	1	considering	consider	VERB
discernj-91	120	2	the	the	DET
discernj-91	120	3	project	project	NOUN
discernj-91	120	4	’s	’s	PART
discernj-91	120	5	timeline	timeline	NOUN
discernj-91	120	6	and	and	CCONJ
discernj-91	120	7	scale	scale	NOUN
discernj-91	120	8	,	,	PUNCT
discernj-91	120	9	as	as	ADV
discernj-91	120	10	well	well	ADV
discernj-91	120	11	as	as	ADP
discernj-91	120	12	the	the	DET
discernj-91	120	13	available	available	ADJ
discernj-91	120	14	resources	resource	NOUN
discernj-91	120	15	,	,	PUNCT
discernj-91	120	16	an	an	DET
discernj-91	120	17	online	online	ADJ
discernj-91	120	18	survey	survey	NOUN
discernj-91	120	19	and	and	CCONJ
discernj-91	120	20	semistructured	semistructure	VERB
discernj-91	120	21	interviews	interview	NOUN
discernj-91	120	22	were	be	AUX
discernj-91	120	23	chosen	choose	VERB
discernj-91	120	24	to	to	PART
discernj-91	120	25	collect	collect	VERB
discernj-91	120	26	the	the	DET
discernj-91	120	27	data	datum	NOUN
discernj-91	120	28	and	and	CCONJ
discernj-91	120	29	inform	inform	VERB
discernj-91	120	30	the	the	DET
discernj-91	120	31	development	development	NOUN
discernj-91	120	32	of	of	ADP
discernj-91	120	33	the	the	DET
discernj-91	120	34	intended	intend	VERB
discernj-91	120	35	framework	framework	NOUN
discernj-91	120	36	.	.	PUNCT
discernj-91	121	1	based	base	VERB
discernj-91	121	2	on	on	ADP
discernj-91	121	3	insights	insight	NOUN
discernj-91	121	4	from	from	ADP
discernj-91	121	5	the	the	DET
discernj-91	121	6	literature	literature	PROPN
discernj-91	121	7	review	review	PROPN
discernj-91	121	8	,	,	PUNCT
discernj-91	121	9	the	the	DET
discernj-91	121	10	survey	survey	NOUN
discernj-91	121	11	comprised	comprise	VERB
discernj-91	121	12	8	8	NUM
discernj-91	121	13	questions	question	NOUN
discernj-91	121	14	,	,	PUNCT
discernj-91	121	15	mostly	mostly	ADV
discernj-91	121	16	multiple	multiple	ADJ
discernj-91	121	17	-	-	PUNCT
discernj-91	121	18	choice	choice	NOUN
discernj-91	121	19	and	and	CCONJ
discernj-91	121	20	likert	likert	ADJ
discernj-91	121	21	scale	scale	NOUN
discernj-91	121	22	questions	question	NOUN
discernj-91	121	23	.	.	PUNCT
discernj-91	122	1	the	the	DET
discernj-91	122	2	survey	survey	NOUN
discernj-91	122	3	was	be	AUX
discernj-91	122	4	filled	fill	VERB
discernj-91	122	5	in	in	ADP
discernj-91	122	6	by	by	ADP
discernj-91	122	7	100	100	NUM
discernj-91	122	8	participants	participant	NOUN
discernj-91	122	9	from	from	ADP
discernj-91	122	10	14	14	NUM
discernj-91	122	11	countries	country	NOUN
discernj-91	122	12	,	,	PUNCT
discernj-91	122	13	providing	provide	VERB
discernj-91	122	14	insight	insight	NOUN
discernj-91	122	15	into	into	ADP
discernj-91	122	16	the	the	DET
discernj-91	122	17	public	public	NOUN
discernj-91	122	18	’s	’s	PART
discernj-91	122	19	perception	perception	NOUN
discernj-91	122	20	of	of	ADP
discernj-91	122	21	fashion	fashion	NOUN
discernj-91	122	22	brands	brand	NOUN
discernj-91	122	23	and	and	CCONJ
discernj-91	122	24	consumer	consumer	NOUN
discernj-91	122	25	wellness	wellness	NOUN
discernj-91	122	26	.	.	PUNCT
discernj-91	123	1	the	the	DET
discernj-91	123	2	survey	survey	NOUN
discernj-91	123	3	mostly	mostly	ADV
discernj-91	123	4	provided	provide	VERB
discernj-91	123	5	quantitative	quantitative	ADJ
discernj-91	123	6	data	datum	NOUN
discernj-91	123	7	but	but	CCONJ
discernj-91	123	8	also	also	ADV
discernj-91	123	9	included	include	VERB
discernj-91	123	10	one	one	NUM
discernj-91	123	11	open	open	ADJ
discernj-91	123	12	question	question	NOUN
discernj-91	123	13	,	,	PUNCT
discernj-91	123	14	which	which	PRON
discernj-91	123	15	allowed	allow	VERB
discernj-91	123	16	for	for	ADP
discernj-91	123	17	qualitative	qualitative	ADJ
discernj-91	123	18	data	datum	NOUN
discernj-91	123	19	collection	collection	NOUN
discernj-91	123	20	too	too	ADV
discernj-91	123	21	.	.	PUNCT
discernj-91	124	1	qualitative	qualitative	ADJ
discernj-91	124	2	research	research	NOUN
discernj-91	124	3	was	be	AUX
discernj-91	124	4	fundamental	fundamental	ADJ
discernj-91	124	5	in	in	ADP
discernj-91	124	6	gathering	gather	VERB
discernj-91	124	7	opinions	opinion	NOUN
discernj-91	124	8	for	for	ADP
discernj-91	124	9	this	this	DET
discernj-91	124	10	project	project	NOUN
discernj-91	124	11	.	.	PUNCT
discernj-91	125	1	semi	semi	ADJ
discernj-91	125	2	-	-	ADJ
discernj-91	125	3	structured	structured	ADJ
discernj-91	125	4	interviews	interview	NOUN
discernj-91	125	5	were	be	AUX
discernj-91	125	6	conducted	conduct	VERB
discernj-91	125	7	with	with	ADP
discernj-91	125	8	seven	seven	NUM
discernj-91	125	9	fashion	fashion	NOUN
discernj-91	125	10	sector	sector	NOUN
discernj-91	125	11	professionals	professional	NOUN
discernj-91	125	12	,	,	PUNCT
discernj-91	125	13	each	each	PRON
discernj-91	125	14	sharing	share	VERB
discernj-91	125	15	their	their	PRON
discernj-91	125	16	specific	specific	ADJ
discernj-91	125	17	knowledge	knowledge	NOUN
discernj-91	125	18	,	,	PUNCT
discernj-91	125	19	providing	provide	VERB
discernj-91	125	20	feedback	feedback	NOUN
discernj-91	125	21	and	and	CCONJ
discernj-91	125	22	advice	advice	NOUN
discernj-91	125	23	on	on	ADP
discernj-91	125	24	the	the	DET
discernj-91	125	25	project	project	NOUN
discernj-91	125	26	and	and	CCONJ
discernj-91	125	27	contributing	contribute	VERB
discernj-91	125	28	to	to	ADP
discernj-91	125	29	a	a	DET
discernj-91	125	30	rich	rich	ADJ
discernj-91	125	31	in	in	ADP
discernj-91	125	32	-	-	PUNCT
discernj-91	125	33	depth	depth	NOUN
discernj-91	125	34	understanding	understanding	NOUN
discernj-91	125	35	of	of	ADP
discernj-91	125	36	how	how	SCONJ
discernj-91	125	37	collaborations	collaboration	NOUN
discernj-91	125	38	are	be	AUX
discernj-91	125	39	built	build	VERB
discernj-91	125	40	.	.	PUNCT
discernj-91	126	1	the	the	DET
discernj-91	126	2	interviewees	interviewee	NOUN
discernj-91	126	3	had	have	VERB
discernj-91	126	4	diverse	diverse	ADJ
discernj-91	126	5	expertise	expertise	NOUN
discernj-91	126	6	,	,	PUNCT
discernj-91	126	7	including	include	VERB
discernj-91	126	8	fashion	fashion	NOUN
discernj-91	126	9	education	education	NOUN
discernj-91	126	10	,	,	PUNCT
discernj-91	126	11	social	social	ADJ
discernj-91	126	12	enterprise	enterprise	NOUN
discernj-91	126	13	development	development	NOUN
discernj-91	126	14	,	,	PUNCT
discernj-91	126	15	multidisciplinary	multidisciplinary	ADJ
discernj-91	126	16	collaborations	collaboration	NOUN
discernj-91	126	17	,	,	PUNCT
discernj-91	126	18	charity	charity	NOUN
discernj-91	126	19	and	and	CCONJ
discernj-91	126	20	retail	retail	NOUN
discernj-91	126	21	.	.	PUNCT
discernj-91	127	1	the	the	DET
discernj-91	127	2	interviewees	interviewee	NOUN
discernj-91	127	3	were	be	AUX
discernj-91	127	4	selected	select	VERB
discernj-91	127	5	on	on	ADP
discernj-91	127	6	the	the	DET
discernj-91	127	7	basis	basis	NOUN
discernj-91	127	8	of	of	ADP
discernj-91	127	9	professional	professional	ADJ
discernj-91	127	10	background	background	NOUN
discernj-91	127	11	.	.	PUNCT
discernj-91	128	1	while	while	SCONJ
discernj-91	128	2	no	no	DET
discernj-91	128	3	interviewee	interviewee	NOUN
discernj-91	128	4	had	have	VERB
discernj-91	128	5	exact	exact	ADJ
discernj-91	128	6	expertise	expertise	NOUN
discernj-91	128	7	on	on	ADP
discernj-91	128	8	this	this	DET
discernj-91	128	9	research	research	NOUN
discernj-91	128	10	,	,	PUNCT
discernj-91	128	11	each	each	PRON
discernj-91	128	12	had	have	VERB
discernj-91	128	13	relevant	relevant	ADJ
discernj-91	128	14	knowledge	knowledge	NOUN
discernj-91	128	15	and	and	CCONJ
discernj-91	128	16	made	make	VERB
discernj-91	128	17	a	a	DET
discernj-91	128	18	unique	unique	ADJ
discernj-91	128	19	contribution	contribution	NOUN
discernj-91	128	20	to	to	ADP
discernj-91	128	21	the	the	DET
discernj-91	128	22	body	body	NOUN
discernj-91	128	23	of	of	ADP
discernj-91	128	24	research	research	NOUN
discernj-91	128	25	presented	present	VERB
discernj-91	128	26	in	in	ADP
discernj-91	128	27	this	this	DET
discernj-91	128	28	paper.table	paper.table	PROPN
discernj-91	128	29	2	2	NUM
discernj-91	128	30	details	detail	NOUN
discernj-91	128	31	the	the	DET
discernj-91	128	32	varied	varied	ADJ
discernj-91	128	33	perspectives	perspective	NOUN
discernj-91	128	34	of	of	ADP
discernj-91	128	35	each	each	DET
discernj-91	128	36	interviewee	interviewee	NOUN
discernj-91	128	37	and	and	CCONJ
discernj-91	128	38	how	how	SCONJ
discernj-91	128	39	each	each	DET
discernj-91	128	40	participant	participant	NOUN
discernj-91	128	41	contributed	contribute	VERB
discernj-91	128	42	to	to	PART
discernj-91	128	43	inform	inform	VERB
discernj-91	128	44	a	a	DET
discernj-91	128	45	multi	multi	ADJ
discernj-91	128	46	-	-	ADJ
discernj-91	128	47	faceted	faceted	ADJ
discernj-91	128	48	body	body	NOUN
discernj-91	128	49	of	of	ADP
discernj-91	128	50	knowledge	knowledge	NOUN
discernj-91	128	51	.	.	PUNCT
discernj-91	129	1	in	in	ADP
discernj-91	129	2	the	the	DET
discernj-91	129	3	final	final	ADJ
discernj-91	129	4	interview	interview	NOUN
discernj-91	129	5	,	,	PUNCT
discernj-91	129	6	simone	simone	NOUN
discernj-91	129	7	parchment	parchment	NOUN
discernj-91	129	8	reviewed	review	VERB
discernj-91	129	9	the	the	DET
discernj-91	129	10	framework	framework	NOUN
discernj-91	129	11	draft	draft	NOUN
discernj-91	129	12	and	and	CCONJ
discernj-91	129	13	reinforced	reinforce	VERB
discernj-91	129	14	its	its	PRON
discernj-91	129	15	legitimacy	legitimacy	NOUN
discernj-91	129	16	,	,	PUNCT
discernj-91	129	17	stating	state	VERB
discernj-91	129	18	that	that	SCONJ
discernj-91	129	19	she	she	PRON
discernj-91	129	20	had	have	AUX
discernj-91	129	21	seen	see	VERB
discernj-91	129	22	all	all	PRON
discernj-91	129	23	of	of	ADP
discernj-91	129	24	the	the	DET
discernj-91	129	25	benefits	benefit	NOUN
discernj-91	129	26	of	of	ADP
discernj-91	129	27	collaborations	collaboration	NOUN
discernj-91	129	28	described	describe	VERB
discernj-91	129	29	in	in	ADP
discernj-91	129	30	action	action	NOUN
discernj-91	129	31	in	in	ADP
discernj-91	129	32	the	the	DET
discernj-91	129	33	industry	industry	NOUN
discernj-91	129	34	.	.	PUNCT
discernj-91	130	1	this	this	PRON
discernj-91	130	2	began	begin	VERB
discernj-91	130	3	the	the	DET
discernj-91	130	4	evaluation	evaluation	NOUN
discernj-91	130	5	process	process	NOUN
discernj-91	130	6	.	.	PUNCT
discernj-91	131	1	46	46	NUM
discernj-91	132	1	following	follow	VERB
discernj-91	132	2	this	this	PRON
discernj-91	132	3	,	,	PUNCT
discernj-91	132	4	a	a	DET
discernj-91	132	5	panel	panel	NOUN
discernj-91	132	6	discussion	discussion	NOUN
discernj-91	132	7	on	on	ADP
discernj-91	132	8	the	the	DET
discernj-91	132	9	topic	topic	NOUN
discernj-91	132	10	allowed	allow	VERB
discernj-91	132	11	for	for	ADP
discernj-91	132	12	evaluation	evaluation	NOUN
discernj-91	132	13	of	of	ADP
discernj-91	132	14	the	the	DET
discernj-91	132	15	research	research	NOUN
discernj-91	132	16	in	in	ADP
discernj-91	132	17	an	an	DET
discernj-91	132	18	open	open	ADJ
discernj-91	132	19	unstructured	unstructured	ADJ
discernj-91	132	20	way	way	NOUN
discernj-91	132	21	.	.	PUNCT
discernj-91	133	1	the	the	DET
discernj-91	133	2	panel	panel	NOUN
discernj-91	133	3	consisted	consist	VERB
discernj-91	133	4	of	of	ADP
discernj-91	133	5	a	a	DET
discernj-91	133	6	fashion	fashion	NOUN
discernj-91	133	7	designer	designer	NOUN
discernj-91	133	8	,	,	PUNCT
discernj-91	133	9	a	a	DET
discernj-91	133	10	fashion	fashion	NOUN
discernj-91	133	11	psychologist	psychologist	NOUN
discernj-91	133	12	,	,	PUNCT
discernj-91	133	13	an	an	DET
discernj-91	133	14	entrepreneur	entrepreneur	NOUN
discernj-91	133	15	and	and	CCONJ
discernj-91	133	16	a	a	DET
discernj-91	133	17	researcher	researcher	NOUN
discernj-91	133	18	,	,	PUNCT
discernj-91	133	19	who	who	PRON
discernj-91	133	20	each	each	PRON
discernj-91	133	21	contributed	contribute	VERB
discernj-91	133	22	their	their	PRON
discernj-91	133	23	experience	experience	NOUN
discernj-91	133	24	of	of	ADP
discernj-91	133	25	industry	industry	NOUN
discernj-91	133	26	norms	norm	NOUN
discernj-91	133	27	and	and	CCONJ
discernj-91	133	28	innovations	innovation	NOUN
discernj-91	133	29	and	and	CCONJ
discernj-91	133	30	consented	consent	VERB
discernj-91	133	31	to	to	PART
discernj-91	133	32	be	be	AUX
discernj-91	133	33	quoted	quote	VERB
discernj-91	133	34	.	.	PUNCT
discernj-91	134	1	table	table	NOUN
discernj-91	134	2	2	2	NUM
discernj-91	134	3	:	:	PUNCT
discernj-91	134	4	industry	industry	NOUN
discernj-91	134	5	interviewees	interviewee	NOUN
discernj-91	134	6	,	,	PUNCT
discernj-91	134	7	with	with	ADP
discernj-91	134	8	their	their	PRON
discernj-91	134	9	roles	role	NOUN
discernj-91	134	10	and	and	CCONJ
discernj-91	134	11	perspectives	perspective	NOUN
discernj-91	134	12	.	.	PUNCT
discernj-91	135	1	interviewee	interviewee	PROPN
discernj-91	135	2	role	role	NOUN
discernj-91	135	3	perspective	perspective	NOUN
discernj-91	135	4	farah	farah	PROPN
discernj-91	135	5	liz	liz	PROPN
discernj-91	135	6	pallaro	pallaro	PROPN
discernj-91	135	7	business	business	NOUN
discernj-91	135	8	advisor	advisor	NOUN
discernj-91	135	9	and	and	CCONJ
discernj-91	135	10	lecturer	lecturer	NOUN
discernj-91	135	11	.	.	PUNCT
discernj-91	136	1	author	author	NOUN
discernj-91	136	2	of	of	ADP
discernj-91	136	3	fashion	fashion	NOUN
discernj-91	136	4	,	,	PUNCT
discernj-91	136	5	business	business	NOUN
discernj-91	136	6	and	and	CCONJ
discernj-91	136	7	spirituality	spirituality	NOUN
discernj-91	136	8	fashion	fashion	NOUN
discernj-91	136	9	business	business	NOUN
discernj-91	136	10	trends	trend	NOUN
discernj-91	136	11	and	and	CCONJ
discernj-91	136	12	change	change	VERB
discernj-91	136	13	drivers	driver	NOUN
discernj-91	136	14	shehan	shehan	PROPN
discernj-91	136	15	perera	perera	PROPN
discernj-91	136	16	communications	communication	NOUN
discernj-91	136	17	officer	officer	NOUN
discernj-91	136	18	at	at	ADP
discernj-91	136	19	social	social	ADJ
discernj-91	136	20	enterprise	enterprise	NOUN
discernj-91	136	21	uk	uk	PROPN
discernj-91	136	22	socially	socially	ADV
discernj-91	136	23	enterprising	enterprise	VERB
discernj-91	136	24	business	business	NOUN
discernj-91	136	25	development	development	PROPN
discernj-91	136	26	jonathan	jonathan	PROPN
discernj-91	136	27	chippindale	chippindale	PROPN
discernj-91	136	28	ceo	ceo	PROPN
discernj-91	136	29	of	of	ADP
discernj-91	136	30	holition	holition	NOUN
discernj-91	136	31	,	,	PUNCT
discernj-91	136	32	cutting	cutting	NOUN
discernj-91	136	33	-	-	PUNCT
discernj-91	136	34	edge	edge	NOUN
discernj-91	136	35	luxury	luxury	NOUN
discernj-91	136	36	retail	retail	NOUN
discernj-91	136	37	technology	technology	NOUN
discernj-91	136	38	services	service	NOUN
discernj-91	136	39	company	company	NOUN
discernj-91	136	40	expert	expert	NOUN
discernj-91	136	41	in	in	ADP
discernj-91	136	42	multidisciplinary	multidisciplinary	ADJ
discernj-91	136	43	collaborative	collaborative	ADJ
discernj-91	136	44	approach	approach	NOUN
discernj-91	136	45	,	,	PUNCT
discernj-91	136	46	knowledgeable	knowledgeable	ADJ
discernj-91	136	47	about	about	ADP
discernj-91	136	48	fashion	fashion	NOUN
discernj-91	136	49	collaborations	collaboration	NOUN
discernj-91	136	50	and	and	CCONJ
discernj-91	136	51	projects	project	NOUN
discernj-91	136	52	sarah	sarah	PROPN
discernj-91	136	53	burns	burn	VERB
discernj-91	136	54	mbe	mbe	PROPN
discernj-91	136	55	chair	chair	NOUN
discernj-91	136	56	of	of	ADP
discernj-91	136	57	operations	operation	NOUN
discernj-91	136	58	for	for	ADP
discernj-91	136	59	fashion	fashion	NOUN
discernj-91	136	60	charity	charity	NOUN
discernj-91	136	61	smartworks	smartwork	NOUN
discernj-91	136	62	knowledgeable	knowledgeable	ADJ
discernj-91	136	63	about	about	ADP
discernj-91	136	64	how	how	SCONJ
discernj-91	136	65	charities	charity	NOUN
discernj-91	136	66	work	work	VERB
discernj-91	136	67	with	with	ADP
discernj-91	136	68	fashion	fashion	NOUN
discernj-91	136	69	brands	brand	NOUN
discernj-91	136	70	jo	jo	PROPN
discernj-91	136	71	tutchener	tutchener	ADV
discernj-91	136	72	-	-	PUNCT
discernj-91	136	73	sharp	sharp	ADJ
discernj-91	136	74	ceo	ceo	NOUN
discernj-91	136	75	of	of	ADP
discernj-91	136	76	scamp&dude	scamp&dude	PROPN
discernj-91	136	77	fashion	fashion	NOUN
discernj-91	136	78	brand	brand	NOUN
discernj-91	136	79	that	that	PRON
discernj-91	136	80	engages	engage	VERB
discernj-91	136	81	in	in	ADP
discernj-91	136	82	charitable	charitable	ADJ
discernj-91	136	83	collaborations	collaboration	NOUN
discernj-91	136	84	knowledgeable	knowledgeable	ADJ
discernj-91	136	85	about	about	ADP
discernj-91	136	86	how	how	SCONJ
discernj-91	136	87	fashion	fashion	NOUN
discernj-91	136	88	brands	brand	NOUN
discernj-91	136	89	work	work	VERB
discernj-91	136	90	with	with	ADP
discernj-91	136	91	charities	charity	NOUN
discernj-91	136	92	ruby	ruby	PROPN
discernj-91	136	93	wight	wight	PROPN
discernj-91	136	94	creative	creative	ADJ
discernj-91	136	95	lead	lead	NOUN
discernj-91	136	96	:	:	PUNCT
discernj-91	136	97	campaigns	campaign	NOUN
discernj-91	136	98	and	and	CCONJ
discernj-91	136	99	partnerships	partnership	NOUN
discernj-91	136	100	at	at	ADP
discernj-91	136	101	burberry	burberry	PROPN
discernj-91	136	102	retailer	retailer	PROPN
discernj-91	136	103	running	run	VERB
discernj-91	136	104	collaborations	collaboration	NOUN
discernj-91	136	105	with	with	ADP
discernj-91	136	106	the	the	DET
discernj-91	136	107	goal	goal	NOUN
discernj-91	136	108	of	of	ADP
discernj-91	136	109	brand	brand	NOUN
discernj-91	136	110	marketing	market	VERB
discernj-91	136	111	simone	simone	NOUN
discernj-91	136	112	parchment	parchment	NOUN
discernj-91	136	113	head	head	NOUN
discernj-91	136	114	of	of	ADP
discernj-91	136	115	strategic	strategic	ADJ
discernj-91	136	116	partnerships	partnership	NOUN
discernj-91	136	117	at	at	ADP
discernj-91	136	118	matches	match	NOUN
discernj-91	136	119	fashion	fashion	NOUN
discernj-91	136	120	retailer	retailer	NOUN
discernj-91	136	121	running	run	VERB
discernj-91	136	122	collaborations	collaboration	NOUN
discernj-91	136	123	with	with	ADP
discernj-91	136	124	the	the	DET
discernj-91	136	125	goal	goal	NOUN
discernj-91	136	126	of	of	ADP
discernj-91	136	127	customer	customer	NOUN
discernj-91	136	128	acquisition	acquisition	NOUN
discernj-91	136	129	thematic	thematic	ADJ
discernj-91	136	130	analysis	analysis	NOUN
discernj-91	136	131	(	(	PUNCT
discernj-91	136	132	saunders	saunder	NOUN
discernj-91	136	133	et	et	PROPN
discernj-91	136	134	al	al	PROPN
discernj-91	136	135	.	.	PROPN
discernj-91	136	136	,	,	PUNCT
discernj-91	136	137	2019	2019	NUM
discernj-91	136	138	)	)	PUNCT
discernj-91	136	139	was	be	AUX
discernj-91	136	140	conducted	conduct	VERB
discernj-91	136	141	to	to	PART
discernj-91	136	142	extract	extract	VERB
discernj-91	136	143	themes	theme	NOUN
discernj-91	136	144	and	and	CCONJ
discernj-91	136	145	patterns	pattern	NOUN
discernj-91	136	146	and	and	CCONJ
discernj-91	136	147	draw	draw	VERB
discernj-91	136	148	meaning	meaning	NOUN
discernj-91	136	149	from	from	ADP
discernj-91	136	150	the	the	DET
discernj-91	136	151	raw	raw	ADJ
discernj-91	136	152	data	datum	NOUN
discernj-91	136	153	collected	collect	VERB
discernj-91	136	154	in	in	ADP
discernj-91	136	155	the	the	DET
discernj-91	136	156	form	form	NOUN
discernj-91	136	157	of	of	ADP
discernj-91	136	158	the	the	DET
discernj-91	136	159	survey	survey	NOUN
discernj-91	136	160	responses	response	NOUN
discernj-91	136	161	and	and	CCONJ
discernj-91	136	162	interview	interview	NOUN
discernj-91	136	163	transcripts	transcript	NOUN
discernj-91	136	164	.	.	PUNCT
discernj-91	137	1	the	the	DET
discernj-91	137	2	data	data	NOUN
discernj-91	137	3	analysis	analysis	NOUN
discernj-91	137	4	was	be	AUX
discernj-91	137	5	iterative	iterative	NOUN
discernj-91	137	6	,	,	PUNCT
discernj-91	137	7	with	with	ADP
discernj-91	137	8	each	each	DET
discernj-91	137	9	stage	stage	NOUN
discernj-91	137	10	informing	inform	VERB
discernj-91	137	11	the	the	DET
discernj-91	137	12	subsequent	subsequent	ADJ
discernj-91	137	13	one	one	NUM
discernj-91	137	14	.	.	PUNCT
discernj-91	138	1	software	software	NOUN
discernj-91	138	2	(	(	PUNCT
discernj-91	138	3	codepen	codepen	PROPN
discernj-91	138	4	,	,	PUNCT
discernj-91	138	5	otter.ai	otter.ai	PRON
discernj-91	138	6	and	and	CCONJ
discernj-91	138	7	edwordle	edwordle	NOUN
discernj-91	138	8	)	)	PUNCT
discernj-91	138	9	was	be	AUX
discernj-91	138	10	used	use	VERB
discernj-91	138	11	to	to	PART
discernj-91	138	12	identify	identify	VERB
discernj-91	138	13	duplicate	duplicate	ADJ
discernj-91	138	14	words	word	NOUN
discernj-91	138	15	and	and	CCONJ
discernj-91	138	16	phrases	phrase	NOUN
discernj-91	138	17	from	from	ADP
discernj-91	138	18	the	the	DET
discernj-91	138	19	data	datum	NOUN
discernj-91	138	20	and	and	CCONJ
discernj-91	138	21	to	to	PART
discernj-91	138	22	flag	flag	VERB
discernj-91	138	23	key	key	ADJ
discernj-91	138	24	concepts	concept	NOUN
discernj-91	138	25	.	.	PUNCT
discernj-91	139	1	quantitative	quantitative	ADJ
discernj-91	139	2	data	datum	NOUN
discernj-91	139	3	were	be	AUX
discernj-91	139	4	categorised	categorise	VERB
discernj-91	139	5	according	accord	VERB
discernj-91	139	6	to	to	ADP
discernj-91	139	7	how	how	SCONJ
discernj-91	139	8	they	they	PRON
discernj-91	139	9	related	relate	VERB
discernj-91	139	10	to	to	ADP
discernj-91	139	11	each	each	DET
discernj-91	139	12	key	key	ADJ
discernj-91	139	13	theme	theme	NOUN
discernj-91	139	14	that	that	PRON
discernj-91	139	15	emerged	emerge	VERB
discernj-91	139	16	from	from	ADP
discernj-91	139	17	the	the	DET
discernj-91	139	18	analysis	analysis	NOUN
discernj-91	139	19	.	.	PUNCT
discernj-91	140	1	the	the	DET
discernj-91	140	2	themes	theme	NOUN
discernj-91	140	3	were	be	AUX
discernj-91	140	4	used	use	VERB
discernj-91	140	5	to	to	PART
discernj-91	140	6	develop	develop	VERB
discernj-91	140	7	questions	question	NOUN
discernj-91	140	8	that	that	PRON
discernj-91	140	9	were	be	AUX
discernj-91	140	10	asked	ask	VERB
discernj-91	140	11	at	at	ADP
discernj-91	140	12	the	the	DET
discernj-91	140	13	panel	panel	NOUN
discernj-91	140	14	discussion	discussion	NOUN
discernj-91	140	15	,	,	PUNCT
discernj-91	140	16	informing	inform	VERB
discernj-91	140	17	the	the	DET
discernj-91	140	18	development	development	NOUN
discernj-91	140	19	of	of	ADP
discernj-91	140	20	the	the	DET
discernj-91	140	21	framework	framework	NOUN
discernj-91	140	22	.	.	PUNCT
discernj-91	141	1	findings	finding	VERB
discernj-91	141	2	the	the	DET
discernj-91	141	3	following	follow	VERB
discernj-91	141	4	sections	section	NOUN
discernj-91	141	5	discuss	discuss	VERB
discernj-91	141	6	the	the	DET
discernj-91	141	7	thematically	thematically	ADV
discernj-91	141	8	clustered	clustered	ADJ
discernj-91	141	9	findings	finding	NOUN
discernj-91	141	10	from	from	ADP
discernj-91	141	11	the	the	DET
discernj-91	141	12	data	datum	NOUN
discernj-91	141	13	analysis	analysis	NOUN
discernj-91	141	14	,	,	PUNCT
discernj-91	141	15	revealing	reveal	VERB
discernj-91	141	16	where	where	SCONJ
discernj-91	141	17	relationships	relationship	NOUN
discernj-91	141	18	and	and	CCONJ
discernj-91	141	19	contradictions	contradiction	NOUN
discernj-91	141	20	arose	arise	VERB
discernj-91	141	21	.	.	PUNCT
discernj-91	142	1	the	the	DET
discernj-91	142	2	survey	survey	NOUN
discernj-91	142	3	results	result	NOUN
discernj-91	142	4	evidenced	evidence	VERB
discernj-91	142	5	consumers	consumer	NOUN
discernj-91	142	6	’	’	PART
discernj-91	142	7	perceptions	perception	NOUN
discernj-91	142	8	of	of	ADP
discernj-91	142	9	fashion	fashion	NOUN
discernj-91	142	10	brands	brand	NOUN
discernj-91	142	11	.	.	PUNCT
discernj-91	143	1	figure	figure	NOUN
discernj-91	143	2	5	5	NUM
discernj-91	143	3	is	be	AUX
discernj-91	143	4	a	a	DET
discernj-91	143	5	word	word	NOUN
discernj-91	143	6	cloud	cloud	NOUN
discernj-91	143	7	illustrating	illustrate	VERB
discernj-91	143	8	the	the	DET
discernj-91	143	9	values	value	NOUN
discernj-91	143	10	and	and	CCONJ
discernj-91	143	11	qualities	quality	NOUN
discernj-91	143	12	the	the	DET
discernj-91	143	13	survey	survey	NOUN
discernj-91	143	14	respondents	respondent	NOUN
discernj-91	143	15	believe	believe	VERB
discernj-91	143	16	fashion	fashion	NOUN
discernj-91	143	17	brands	brand	NOUN
discernj-91	143	18	should	should	AUX
discernj-91	143	19	have	have	VERB
discernj-91	143	20	for	for	SCONJ
discernj-91	143	21	consumers	consumer	NOUN
discernj-91	143	22	to	to	PART
discernj-91	143	23	feel	feel	VERB
discernj-91	143	24	more	more	ADV
discernj-91	143	25	emotionally	emotionally	ADV
discernj-91	143	26	connected	connect	VERB
discernj-91	143	27	to	to	ADP
discernj-91	143	28	them	they	PRON
discernj-91	143	29	.	.	PUNCT
discernj-91	144	1	larger	large	ADJ
discernj-91	144	2	words	word	NOUN
discernj-91	144	3	indicate	indicate	VERB
discernj-91	144	4	more	more	ADV
discernj-91	144	5	popular	popular	ADJ
discernj-91	144	6	concepts	concept	NOUN
discernj-91	144	7	and	and	CCONJ
discernj-91	144	8	consumers	consumer	NOUN
discernj-91	144	9	’	’	PART
discernj-91	144	10	priorities	priority	NOUN
discernj-91	144	11	.	.	PUNCT
discernj-91	145	1	consumers	consumer	NOUN
discernj-91	145	2	communicated	communicate	VERB
discernj-91	145	3	a	a	DET
discernj-91	145	4	general	general	ADJ
discernj-91	145	5	sense	sense	NOUN
discernj-91	145	6	of	of	ADP
discernj-91	145	7	disappointment	disappointment	NOUN
discernj-91	145	8	,	,	PUNCT
discernj-91	145	9	as	as	SCONJ
discernj-91	145	10	evidenced	evidence	VERB
discernj-91	145	11	through	through	ADP
discernj-91	145	12	words	word	NOUN
discernj-91	145	13	like	like	ADP
discernj-91	145	14	‘	'	PUNCT
discernj-91	145	15	disillusioned	disillusioned	ADJ
discernj-91	145	16	’	'	PUNCT
discernj-91	145	17	,	,	PUNCT
discernj-91	145	18	47	47	NUM
discernj-91	145	19	as	as	ADV
discernj-91	145	20	well	well	ADV
discernj-91	145	21	as	as	ADP
discernj-91	145	22	a	a	DET
discernj-91	145	23	call	call	NOUN
discernj-91	145	24	to	to	ADP
discernj-91	145	25	action	action	NOUN
discernj-91	145	26	–	–	PUNCT
discernj-91	145	27	‘	'	PUNCT
discernj-91	145	28	transparency	transparency	NOUN
discernj-91	145	29	’	'	PUNCT
discernj-91	145	30	.	.	PUNCT
discernj-91	146	1	figure	figure	VERB
discernj-91	146	2	5	5	NUM
discernj-91	146	3	:	:	PUNCT
discernj-91	146	4	word	word	NOUN
discernj-91	146	5	cloud	cloud	NOUN
discernj-91	146	6	representing	represent	VERB
discernj-91	146	7	values	value	NOUN
discernj-91	146	8	consumers	consumer	NOUN
discernj-91	146	9	want	want	VERB
discernj-91	146	10	to	to	PART
discernj-91	146	11	see	see	VERB
discernj-91	146	12	embodied	embody	VERB
discernj-91	146	13	in	in	ADP
discernj-91	146	14	fashion	fashion	NOUN
discernj-91	146	15	brands	brand	NOUN
discernj-91	146	16	.	.	PUNCT
discernj-91	147	1	the	the	DET
discernj-91	147	2	data	datum	NOUN
discernj-91	147	3	collected	collect	VERB
discernj-91	147	4	through	through	ADP
discernj-91	147	5	interviews	interview	NOUN
discernj-91	147	6	with	with	ADP
discernj-91	147	7	fashion	fashion	NOUN
discernj-91	147	8	industry	industry	NOUN
discernj-91	147	9	professionals	professional	NOUN
discernj-91	147	10	were	be	AUX
discernj-91	147	11	analysed	analyse	VERB
discernj-91	147	12	to	to	PART
discernj-91	147	13	identify	identify	VERB
discernj-91	147	14	recurring	recur	VERB
discernj-91	147	15	concepts	concept	NOUN
discernj-91	147	16	and	and	CCONJ
discernj-91	147	17	cross	cros	VERB
discernj-91	147	18	-	-	VERB
discernj-91	147	19	checked	check	VERB
discernj-91	147	20	to	to	PART
discernj-91	147	21	see	see	VERB
discernj-91	147	22	which	which	DET
discernj-91	147	23	key	key	ADJ
discernj-91	147	24	points	point	NOUN
discernj-91	147	25	and	and	CCONJ
discernj-91	147	26	perspectives	perspective	NOUN
discernj-91	147	27	were	be	AUX
discernj-91	147	28	shared	share	VERB
discernj-91	147	29	amongst	amongst	ADP
discernj-91	147	30	the	the	DET
discernj-91	147	31	interviewees	interviewee	NOUN
discernj-91	147	32	.	.	PUNCT
discernj-91	148	1	a	a	DET
discernj-91	148	2	word	word	NOUN
discernj-91	148	3	cloud	cloud	NOUN
discernj-91	148	4	(	(	PUNCT
discernj-91	148	5	figure	figure	NOUN
discernj-91	148	6	6	6	NUM
discernj-91	148	7	)	)	PUNCT
discernj-91	148	8	was	be	AUX
discernj-91	148	9	developed	develop	VERB
discernj-91	148	10	to	to	PART
discernj-91	148	11	represent	represent	VERB
discernj-91	148	12	fashion	fashion	NOUN
discernj-91	148	13	industry	industry	NOUN
discernj-91	148	14	professionals	professional	NOUN
discernj-91	148	15	’	'	PUNCT
discernj-91	148	16	needs	need	NOUN
discernj-91	148	17	,	,	PUNCT
discernj-91	148	18	aspirations	aspiration	NOUN
discernj-91	148	19	,	,	PUNCT
discernj-91	148	20	priorities	priority	NOUN
discernj-91	148	21	and	and	CCONJ
discernj-91	148	22	opinions	opinion	NOUN
discernj-91	148	23	about	about	ADP
discernj-91	148	24	collaborations	collaboration	NOUN
discernj-91	148	25	.	.	PUNCT
discernj-91	149	1	subsequently	subsequently	ADV
discernj-91	149	2	,	,	PUNCT
discernj-91	149	3	the	the	DET
discernj-91	149	4	framework	framework	NOUN
discernj-91	149	5	was	be	AUX
discernj-91	149	6	developed	develop	VERB
discernj-91	149	7	based	base	VERB
discernj-91	149	8	on	on	ADP
discernj-91	149	9	the	the	DET
discernj-91	149	10	common	common	ADJ
discernj-91	149	11	ground	ground	NOUN
discernj-91	149	12	between	between	ADP
discernj-91	149	13	the	the	DET
discernj-91	149	14	consumer	consumer	NOUN
discernj-91	149	15	and	and	CCONJ
discernj-91	149	16	industry	industry	NOUN
discernj-91	149	17	perspectives	perspective	NOUN
discernj-91	149	18	.	.	PUNCT
discernj-91	150	1	figure	figure	VERB
discernj-91	150	2	6	6	NUM
discernj-91	150	3	:	:	PUNCT
discernj-91	150	4	word	word	NOUN
discernj-91	150	5	cloud	cloud	NOUN
discernj-91	150	6	representing	represent	VERB
discernj-91	150	7	key	key	ADJ
discernj-91	150	8	concepts	concept	NOUN
discernj-91	150	9	that	that	PRON
discernj-91	150	10	emerged	emerge	VERB
discernj-91	150	11	across	across	ADP
discernj-91	150	12	all	all	DET
discernj-91	150	13	the	the	DET
discernj-91	150	14	industry	industry	NOUN
discernj-91	150	15	professionals	professional	NOUN
discernj-91	150	16	interviewed	interview	VERB
discernj-91	150	17	.	.	PUNCT
discernj-91	151	1	overall	overall	ADJ
discernj-91	151	2	themes	theme	NOUN
discernj-91	151	3	were	be	AUX
discernj-91	151	4	established	establish	VERB
discernj-91	151	5	using	use	VERB
discernj-91	151	6	a	a	DET
discernj-91	151	7	variety	variety	NOUN
discernj-91	151	8	of	of	ADP
discernj-91	151	9	approaches	approach	NOUN
discernj-91	151	10	to	to	PART
discernj-91	151	11	compare	compare	VERB
discernj-91	151	12	and	and	CCONJ
discernj-91	151	13	contrast	contrast	VERB
discernj-91	151	14	the	the	DET
discernj-91	151	15	data	datum	NOUN
discernj-91	151	16	.	.	PUNCT
discernj-91	152	1	figure	figure	NOUN
discernj-91	152	2	7	7	NUM
discernj-91	152	3	illustrates	illustrate	VERB
discernj-91	152	4	the	the	DET
discernj-91	152	5	key	key	ADJ
discernj-91	152	6	themes	theme	NOUN
discernj-91	152	7	which	which	PRON
discernj-91	152	8	emerged	emerge	VERB
discernj-91	152	9	from	from	ADP
discernj-91	152	10	the	the	DET
discernj-91	152	11	primary	primary	ADJ
discernj-91	152	12	research	research	NOUN
discernj-91	152	13	(	(	PUNCT
discernj-91	152	14	survey	survey	NOUN
discernj-91	152	15	and	and	CCONJ
discernj-91	152	16	interviews	interview	NOUN
discernj-91	152	17	)	)	PUNCT
discernj-91	152	18	;	;	PUNCT
discernj-91	152	19	this	this	PRON
discernj-91	152	20	means	mean	VERB
discernj-91	152	21	concerns	concern	NOUN
discernj-91	152	22	that	that	PRON
discernj-91	152	23	were	be	AUX
discernj-91	152	24	common	common	ADJ
discernj-91	152	25	to	to	ADP
discernj-91	152	26	both	both	DET
discernj-91	152	27	consumers	consumer	NOUN
discernj-91	152	28	and	and	CCONJ
discernj-91	152	29	fashion	fashion	NOUN
discernj-91	152	30	industry	industry	NOUN
discernj-91	152	31	professionals	professional	NOUN
discernj-91	152	32	.	.	PUNCT
discernj-91	153	1	they	they	PRON
discernj-91	153	2	are	be	AUX
discernj-91	153	3	discussed	discuss	VERB
discernj-91	153	4	in	in	ADP
discernj-91	153	5	the	the	DET
discernj-91	153	6	following	follow	VERB
discernj-91	153	7	sections	section	NOUN
discernj-91	153	8	alongside	alongside	ADP
discernj-91	153	9	the	the	DET
discernj-91	153	10	key	key	ADJ
discernj-91	153	11	themes	theme	NOUN
discernj-91	153	12	emerging	emerge	VERB
discernj-91	153	13	from	from	ADP
discernj-91	153	14	the	the	DET
discernj-91	153	15	secondary	secondary	ADJ
discernj-91	153	16	research	research	NOUN
discernj-91	153	17	.	.	PUNCT
discernj-91	154	1	these	these	DET
discernj-91	154	2	areas	area	NOUN
discernj-91	154	3	of	of	ADP
discernj-91	154	4	common	common	ADJ
discernj-91	154	5	48	48	NUM
discernj-91	154	6	ground	ground	NOUN
discernj-91	154	7	formed	form	VERB
discernj-91	154	8	the	the	DET
discernj-91	154	9	foundation	foundation	NOUN
discernj-91	154	10	of	of	ADP
discernj-91	154	11	the	the	DET
discernj-91	154	12	framework	framework	NOUN
discernj-91	154	13	.	.	PUNCT
discernj-91	155	1	figure	figure	VERB
discernj-91	155	2	7	7	NUM
discernj-91	155	3	:	:	PUNCT
discernj-91	155	4	key	key	ADJ
discernj-91	155	5	themes	theme	NOUN
discernj-91	155	6	recurring	recur	VERB
discernj-91	155	7	in	in	ADP
discernj-91	155	8	both	both	CCONJ
discernj-91	155	9	the	the	DET
discernj-91	155	10	consumer	consumer	NOUN
discernj-91	155	11	survey	survey	NOUN
discernj-91	155	12	and	and	CCONJ
discernj-91	155	13	the	the	DET
discernj-91	155	14	interviews	interview	NOUN
discernj-91	155	15	with	with	ADP
discernj-91	155	16	fashion	fashion	NOUN
discernj-91	155	17	industry	industry	NOUN
discernj-91	155	18	experts	expert	NOUN
discernj-91	155	19	.	.	PUNCT
discernj-91	156	1	the	the	DET
discernj-91	156	2	fashion	fashion	NOUN
discernj-91	156	3	industry	industry	NOUN
discernj-91	156	4	needs	need	VERB
discernj-91	156	5	to	to	PART
discernj-91	156	6	change	change	VERB
discernj-91	156	7	both	both	DET
discernj-91	156	8	the	the	DET
discernj-91	156	9	consumers	consumer	NOUN
discernj-91	156	10	and	and	CCONJ
discernj-91	156	11	the	the	DET
discernj-91	156	12	industry	industry	NOUN
discernj-91	156	13	experts	expert	NOUN
discernj-91	156	14	argued	argue	VERB
discernj-91	156	15	that	that	SCONJ
discernj-91	156	16	the	the	DET
discernj-91	156	17	fashion	fashion	NOUN
discernj-91	156	18	system	system	NOUN
discernj-91	156	19	needs	need	VERB
discernj-91	156	20	to	to	PART
discernj-91	156	21	change	change	VERB
discernj-91	156	22	.	.	PUNCT
discernj-91	157	1	the	the	DET
discernj-91	157	2	survey	survey	NOUN
discernj-91	157	3	respondents	respondent	NOUN
discernj-91	157	4	criticised	criticise	VERB
discernj-91	157	5	the	the	DET
discernj-91	157	6	myriad	myriad	NOUN
discernj-91	157	7	of	of	ADP
discernj-91	157	8	negative	negative	ADJ
discernj-91	157	9	effects	effect	NOUN
discernj-91	157	10	that	that	SCONJ
discernj-91	157	11	the	the	DET
discernj-91	157	12	fashion	fashion	NOUN
discernj-91	157	13	industry	industry	NOUN
discernj-91	157	14	–	–	PUNCT
discernj-91	157	15	underpinned	underpin	VERB
discernj-91	157	16	by	by	ADP
discernj-91	157	17	a	a	DET
discernj-91	157	18	capitalistic	capitalistic	ADJ
discernj-91	157	19	system	system	NOUN
discernj-91	157	20	–	–	PUNCT
discernj-91	157	21	produces	produce	VERB
discernj-91	157	22	.	.	PUNCT
discernj-91	158	1	they	they	PRON
discernj-91	158	2	questioned	question	VERB
discernj-91	158	3	the	the	DET
discernj-91	158	4	consumeristic	consumeristic	ADJ
discernj-91	158	5	culture	culture	NOUN
discernj-91	158	6	that	that	SCONJ
discernj-91	158	7	the	the	DET
discernj-91	158	8	fashion	fashion	NOUN
discernj-91	158	9	industry	industry	NOUN
discernj-91	158	10	contributes	contribute	VERB
discernj-91	158	11	to	to	ADP
discernj-91	158	12	,	,	PUNCT
discernj-91	158	13	as	as	SCONJ
discernj-91	158	14	highlighted	highlight	VERB
discernj-91	158	15	by	by	ADP
discernj-91	158	16	the	the	DET
discernj-91	158	17	following	follow	VERB
discernj-91	158	18	quotes	quote	NOUN
discernj-91	158	19	:	:	PUNCT
discernj-91	158	20	‘	'	PUNCT
discernj-91	158	21	i	i	PRON
discernj-91	158	22	'm	be	AUX
discernj-91	158	23	interested	interested	ADJ
discernj-91	158	24	in	in	ADP
discernj-91	158	25	why	why	SCONJ
discernj-91	158	26	the	the	DET
discernj-91	158	27	owners	owner	NOUN
discernj-91	158	28	created	create	VERB
discernj-91	158	29	the	the	DET
discernj-91	158	30	brand	brand	NOUN
discernj-91	158	31	to	to	PART
discernj-91	158	32	begin	begin	VERB
discernj-91	158	33	with	with	ADP
discernj-91	158	34	when	when	SCONJ
discernj-91	158	35	there	there	PRON
discernj-91	158	36	are	be	VERB
discernj-91	158	37	so	so	ADV
discernj-91	158	38	many	many	ADJ
discernj-91	158	39	brands	brand	NOUN
discernj-91	158	40	out	out	ADV
discernj-91	158	41	there	there	ADV
discernj-91	158	42	.	.	PUNCT
discernj-91	159	1	what	what	PRON
discernj-91	159	2	is	be	AUX
discernj-91	159	3	their	their	PRON
discernj-91	159	4	clear	clear	ADJ
discernj-91	159	5	and	and	CCONJ
discernj-91	159	6	honest	honest	ADJ
discernj-91	159	7	brand	brand	NOUN
discernj-91	159	8	objective	objective	NOUN
discernj-91	159	9	?	?	PUNCT
discernj-91	159	10	’	'	PUNCT
discernj-91	160	1	and	and	CCONJ
discernj-91	160	2	‘	'	PUNCT
discernj-91	160	3	it	it	PRON
discernj-91	160	4	’s	’s	AUX
discernj-91	160	5	getting	get	VERB
discernj-91	160	6	to	to	ADP
discernj-91	160	7	the	the	DET
discernj-91	160	8	point	point	NOUN
discernj-91	160	9	where	where	SCONJ
discernj-91	160	10	it	it	PRON
discernj-91	160	11	is	be	AUX
discernj-91	160	12	unacceptable	unacceptable	ADJ
discernj-91	160	13	for	for	ADP
discernj-91	160	14	brands	brand	NOUN
discernj-91	160	15	not	not	PART
discernj-91	160	16	to	to	PART
discernj-91	160	17	make	make	VERB
discernj-91	160	18	any	any	DET
discernj-91	160	19	effort	effort	NOUN
discernj-91	160	20	’	'	PUNCT
discernj-91	160	21	.	.	PUNCT
discernj-91	161	1	these	these	DET
discernj-91	161	2	qualitative	qualitative	ADJ
discernj-91	161	3	insights	insight	NOUN
discernj-91	161	4	from	from	ADP
discernj-91	161	5	consumers	consumer	NOUN
discernj-91	161	6	were	be	AUX
discernj-91	161	7	accompanied	accompany	VERB
discernj-91	161	8	by	by	ADP
discernj-91	161	9	quantitative	quantitative	ADJ
discernj-91	161	10	data	datum	NOUN
discernj-91	161	11	with	with	ADP
discernj-91	161	12	stark	stark	ADJ
discernj-91	161	13	results	result	NOUN
discernj-91	161	14	:	:	PUNCT
discernj-91	161	15	86	86	NUM
discernj-91	161	16	%	%	NOUN
discernj-91	161	17	of	of	ADP
discernj-91	161	18	the	the	DET
discernj-91	161	19	survey	survey	NOUN
discernj-91	161	20	respondents	respondent	NOUN
discernj-91	161	21	said	say	VERB
discernj-91	161	22	that	that	SCONJ
discernj-91	161	23	they	they	PRON
discernj-91	161	24	felt	feel	VERB
discernj-91	161	25	let	let	VERB
discernj-91	161	26	down	down	ADP
discernj-91	161	27	by	by	ADP
discernj-91	161	28	a	a	DET
discernj-91	161	29	brand	brand	NOUN
discernj-91	161	30	or	or	CCONJ
discernj-91	161	31	felt	feel	VERB
discernj-91	161	32	it	it	PRON
discernj-91	161	33	did	do	VERB
discernj-91	161	34	something	something	PRON
discernj-91	161	35	that	that	PRON
discernj-91	161	36	does	do	AUX
discernj-91	161	37	not	not	PART
discernj-91	161	38	align	align	VERB
discernj-91	161	39	with	with	ADP
discernj-91	161	40	their	their	PRON
discernj-91	161	41	values	value	NOUN
discernj-91	161	42	.	.	PUNCT
discernj-91	162	1	additionally	additionally	ADV
discernj-91	162	2	,	,	PUNCT
discernj-91	162	3	the	the	DET
discernj-91	162	4	interviewees	interviewee	NOUN
discernj-91	162	5	expressed	express	VERB
discernj-91	162	6	concerns	concern	NOUN
discernj-91	162	7	about	about	ADP
discernj-91	162	8	the	the	DET
discernj-91	162	9	industry	industry	NOUN
discernj-91	162	10	’s	’s	PART
discernj-91	162	11	negative	negative	ADJ
discernj-91	162	12	impacts	impact	NOUN
discernj-91	162	13	;	;	PUNCT
discernj-91	162	14	for	for	ADP
discernj-91	162	15	instance	instance	NOUN
discernj-91	162	16	,	,	PUNCT
discernj-91	162	17	jonathan	jonathan	PROPN
discernj-91	162	18	chippindale	chippindale	PROPN
discernj-91	162	19	argued	argue	VERB
discernj-91	162	20	the	the	DET
discernj-91	162	21	following	following	NOUN
discernj-91	162	22	:	:	PUNCT
discernj-91	162	23	“	"	PUNCT
discernj-91	162	24	the	the	DET
discernj-91	162	25	big	big	ADJ
discernj-91	162	26	piece	piece	NOUN
discernj-91	162	27	of	of	ADP
discernj-91	162	28	the	the	DET
discernj-91	162	29	pie	pie	NOUN
discernj-91	162	30	is	be	AUX
discernj-91	162	31	still	still	ADV
discernj-91	162	32	toxic	toxic	ADJ
discernj-91	162	33	.	.	PUNCT
discernj-91	163	1	i	i	PRON
discernj-91	163	2	'm	be	AUX
discernj-91	163	3	so	so	ADV
discernj-91	163	4	sad	sad	ADJ
discernj-91	163	5	to	to	PART
discernj-91	163	6	say	say	VERB
discernj-91	163	7	that	that	SCONJ
discernj-91	163	8	because	because	SCONJ
discernj-91	163	9	i	i	PRON
discernj-91	163	10	've	have	AUX
discernj-91	163	11	worked	work	VERB
discernj-91	163	12	for	for	ADP
discernj-91	163	13	so	so	ADV
discernj-91	163	14	many	many	ADJ
discernj-91	163	15	years	year	NOUN
discernj-91	163	16	to	to	PART
discernj-91	163	17	contribute	contribute	VERB
discernj-91	163	18	to	to	ADP
discernj-91	163	19	changing	change	VERB
discernj-91	163	20	that	that	PRON
discernj-91	163	21	.	.	PUNCT
discernj-91	164	1	but	but	CCONJ
discernj-91	164	2	it	it	PRON
discernj-91	164	3	is	be	AUX
discernj-91	164	4	what	what	PRON
discernj-91	164	5	it	it	PRON
discernj-91	164	6	is	be	AUX
discernj-91	164	7	.	.	PUNCT
discernj-91	165	1	so	so	ADV
discernj-91	165	2	,	,	PUNCT
discernj-91	165	3	the	the	DET
discernj-91	165	4	only	only	ADJ
discernj-91	165	5	way	way	NOUN
discernj-91	165	6	that	that	PRON
discernj-91	165	7	you	you	PRON
discernj-91	165	8	can	can	AUX
discernj-91	165	9	change	change	VERB
discernj-91	165	10	that	that	DET
discernj-91	165	11	industry	industry	NOUN
discernj-91	165	12	is	be	AUX
discernj-91	165	13	when	when	SCONJ
discernj-91	165	14	we	we	PRON
discernj-91	165	15	all	all	PRON
discernj-91	165	16	–	–	PUNCT
discernj-91	165	17	every	every	DET
discernj-91	165	18	one	one	NUM
discernj-91	165	19	of	of	ADP
discernj-91	165	20	us	we	PRON
discernj-91	165	21	–	–	PUNCT
discernj-91	165	22	take	take	VERB
discernj-91	165	23	responsibility	responsibility	NOUN
discernj-91	165	24	individually	individually	ADV
discernj-91	165	25	and	and	CCONJ
discernj-91	165	26	,	,	PUNCT
discernj-91	165	27	as	as	ADP
discernj-91	165	28	a	a	DET
discernj-91	165	29	collective	collective	NOUN
discernj-91	165	30	,	,	PUNCT
discernj-91	165	31	we	we	PRON
discernj-91	165	32	do	do	VERB
discernj-91	165	33	things	thing	NOUN
discernj-91	165	34	”	"	PUNCT
discernj-91	165	35	.	.	PUNCT
discernj-91	166	1	interviewee	interviewee	PROPN
discernj-91	166	2	shehan	shehan	PROPN
discernj-91	166	3	perera	perera	PROPN
discernj-91	166	4	said	say	VERB
discernj-91	166	5	that	that	SCONJ
discernj-91	166	6	employees	employee	NOUN
discernj-91	166	7	want	want	VERB
discernj-91	166	8	to	to	PART
discernj-91	166	9	work	work	VERB
discernj-91	166	10	at	at	ADP
discernj-91	166	11	companies	company	NOUN
discernj-91	166	12	that	that	PRON
discernj-91	166	13	care	care	VERB
discernj-91	166	14	about	about	ADP
discernj-91	166	15	social	social	ADJ
discernj-91	166	16	issues	issue	NOUN
discernj-91	166	17	and	and	CCONJ
discernj-91	166	18	aim	aim	VERB
discernj-91	166	19	to	to	PART
discernj-91	166	20	make	make	VERB
discernj-91	166	21	positive	positive	ADJ
discernj-91	166	22	contributions	contribution	NOUN
discernj-91	166	23	to	to	ADP
discernj-91	166	24	the	the	DET
discernj-91	166	25	world	world	NOUN
discernj-91	166	26	,	,	PUNCT
discernj-91	166	27	stating	state	VERB
discernj-91	166	28	‘	'	PUNCT
discernj-91	166	29	people	people	NOUN
discernj-91	166	30	expect	expect	VERB
discernj-91	166	31	their	their	PRON
discernj-91	166	32	employers	employer	NOUN
discernj-91	166	33	to	to	PART
discernj-91	166	34	give	give	VERB
discernj-91	166	35	a	a	DET
discernj-91	166	36	damn	damn	NOUN
discernj-91	166	37	about	about	ADP
discernj-91	166	38	the	the	DET
discernj-91	166	39	planet	planet	NOUN
discernj-91	167	1	[	[	X
discernj-91	167	2	…	…	X
discernj-91	167	3	]	]	X
discernj-91	167	4	like	like	ADP
discernj-91	167	5	about	about	ADP
discernj-91	167	6	changing	change	VERB
discernj-91	167	7	how	how	SCONJ
discernj-91	167	8	capitalism	capitalism	NOUN
discernj-91	167	9	works	work	VERB
discernj-91	167	10	and	and	CCONJ
discernj-91	167	11	taking	take	VERB
discernj-91	167	12	the	the	DET
discernj-91	167	13	steps	step	NOUN
discernj-91	167	14	to	to	PART
discernj-91	167	15	get	get	VERB
discernj-91	167	16	to	to	ADP
discernj-91	167	17	that	that	DET
discernj-91	167	18	point	point	NOUN
discernj-91	167	19	’	'	PUNCT
discernj-91	167	20	.	.	PUNCT
discernj-91	168	1	perera	perera	PROPN
discernj-91	168	2	works	work	VERB
discernj-91	168	3	for	for	ADP
discernj-91	168	4	social	social	ADJ
discernj-91	168	5	enterprise	enterprise	NOUN
discernj-91	168	6	uk	uk	PROPN
discernj-91	168	7	and	and	CCONJ
discernj-91	168	8	described	describe	VERB
discernj-91	168	9	how	how	SCONJ
discernj-91	168	10	he	he	PRON
discernj-91	168	11	has	have	AUX
discernj-91	168	12	seen	see	VERB
discernj-91	168	13	companies	company	NOUN
discernj-91	168	14	grow	grow	VERB
discernj-91	168	15	fiscally	fiscally	ADV
discernj-91	168	16	while	while	SCONJ
discernj-91	168	17	also	also	ADV
discernj-91	168	18	developing	develop	VERB
discernj-91	168	19	their	their	PRON
discernj-91	168	20	connections	connection	NOUN
discernj-91	168	21	with	with	ADP
discernj-91	168	22	communities	community	NOUN
discernj-91	168	23	and	and	CCONJ
discernj-91	168	24	making	make	VERB
discernj-91	168	25	significant	significant	ADJ
discernj-91	168	26	contributions	contribution	NOUN
discernj-91	168	27	to	to	ADP
discernj-91	168	28	a	a	DET
discernj-91	168	29	fairer	fair	ADJ
discernj-91	168	30	and	and	CCONJ
discernj-91	168	31	more	more	ADJ
discernj-91	168	32	just	just	ADJ
discernj-91	168	33	world	world	NOUN
discernj-91	168	34	.	.	PUNCT
discernj-91	169	1	this	this	DET
discernj-91	169	2	comment	comment	NOUN
discernj-91	169	3	reflected	reflect	VERB
discernj-91	169	4	the	the	DET
discernj-91	169	5	secondary	secondary	ADJ
discernj-91	169	6	research	research	NOUN
discernj-91	169	7	,	,	PUNCT
discernj-91	169	8	which	which	PRON
discernj-91	169	9	shows	show	VERB
discernj-91	169	10	that	that	SCONJ
discernj-91	169	11	the	the	DET
discernj-91	169	12	public	public	NOUN
discernj-91	169	13	wants	want	VERB
discernj-91	169	14	to	to	PART
discernj-91	169	15	shop	shop	VERB
discernj-91	169	16	and	and	CCONJ
discernj-91	169	17	work	work	VERB
discernj-91	169	18	at	at	ADP
discernj-91	169	19	companies	company	NOUN
discernj-91	169	20	that	that	PRON
discernj-91	169	21	espouse	espouse	VERB
discernj-91	169	22	values	value	NOUN
discernj-91	169	23	that	that	PRON
discernj-91	169	24	align	align	VERB
discernj-91	169	25	with	with	ADP
discernj-91	169	26	their	their	PRON
discernj-91	169	27	own	own	ADJ
discernj-91	169	28	.	.	PUNCT
discernj-91	170	1	49	49	NUM
discernj-91	171	1	putting	put	VERB
discernj-91	171	2	the	the	DET
discernj-91	171	3	customer	customer	NOUN
discernj-91	171	4	first	first	ADV
discernj-91	171	5	another	another	DET
discernj-91	171	6	theme	theme	NOUN
discernj-91	171	7	emerging	emerge	VERB
discernj-91	171	8	from	from	ADP
discernj-91	171	9	the	the	DET
discernj-91	171	10	survey	survey	NOUN
discernj-91	171	11	was	be	AUX
discernj-91	171	12	a	a	DET
discernj-91	171	13	sense	sense	NOUN
discernj-91	171	14	amongst	amongst	ADP
discernj-91	171	15	consumers	consumer	NOUN
discernj-91	171	16	that	that	SCONJ
discernj-91	171	17	their	their	PRON
discernj-91	171	18	needs	need	NOUN
discernj-91	171	19	and	and	CCONJ
discernj-91	171	20	aspirations	aspiration	NOUN
discernj-91	171	21	are	be	AUX
discernj-91	171	22	currently	currently	ADV
discernj-91	171	23	not	not	PART
discernj-91	171	24	heard	hear	VERB
discernj-91	171	25	.	.	PUNCT
discernj-91	172	1	two	two	NUM
discernj-91	172	2	-	-	PUNCT
discernj-91	172	3	thirds	third	NOUN
discernj-91	172	4	of	of	ADP
discernj-91	172	5	the	the	DET
discernj-91	172	6	respondents	respondent	NOUN
discernj-91	172	7	said	say	VERB
discernj-91	172	8	that	that	SCONJ
discernj-91	172	9	they	they	PRON
discernj-91	172	10	had	have	AUX
discernj-91	172	11	participated	participate	VERB
discernj-91	172	12	in	in	ADP
discernj-91	172	13	cancel	cancel	NOUN
discernj-91	172	14	culture	culture	NOUN
discernj-91	172	15	in	in	ADP
discernj-91	172	16	some	some	DET
discernj-91	172	17	way	way	NOUN
discernj-91	172	18	.	.	PUNCT
discernj-91	173	1	based	base	VERB
discernj-91	173	2	on	on	ADP
discernj-91	173	3	the	the	DET
discernj-91	173	4	findings	finding	NOUN
discernj-91	173	5	from	from	ADP
discernj-91	173	6	the	the	DET
discernj-91	173	7	survey	survey	NOUN
discernj-91	173	8	,	,	PUNCT
discernj-91	173	9	figure	figure	NOUN
discernj-91	173	10	8	8	NUM
discernj-91	173	11	shows	show	VERB
discernj-91	173	12	the	the	DET
discernj-91	173	13	values	value	NOUN
discernj-91	173	14	that	that	PRON
discernj-91	173	15	consumers	consumer	NOUN
discernj-91	173	16	want	want	VERB
discernj-91	173	17	to	to	PART
discernj-91	173	18	hear	hear	VERB
discernj-91	173	19	brands	brand	NOUN
discernj-91	173	20	speak	speak	VERB
discernj-91	173	21	about	about	ADP
discernj-91	173	22	.	.	PUNCT
discernj-91	174	1	ethical	ethical	ADJ
discernj-91	174	2	employment	employment	NOUN
discernj-91	174	3	practices	practice	NOUN
discernj-91	174	4	and	and	CCONJ
discernj-91	174	5	sustainability	sustainability	NOUN
discernj-91	174	6	were	be	AUX
discernj-91	174	7	the	the	DET
discernj-91	174	8	two	two	NUM
discernj-91	174	9	most	most	ADV
discernj-91	174	10	prominent	prominent	ADJ
discernj-91	174	11	values	value	NOUN
discernj-91	174	12	.	.	PUNCT
discernj-91	175	1	this	this	PRON
discernj-91	175	2	echoes	echo	VERB
discernj-91	175	3	the	the	DET
discernj-91	175	4	point	point	NOUN
discernj-91	175	5	from	from	ADP
discernj-91	175	6	the	the	DET
discernj-91	175	7	literature	literature	NOUN
discernj-91	175	8	review	review	NOUN
discernj-91	175	9	that	that	PRON
discernj-91	175	10	emphasised	emphasise	VERB
discernj-91	175	11	the	the	DET
discernj-91	175	12	benefit	benefit	NOUN
discernj-91	175	13	of	of	ADP
discernj-91	175	14	advertising	advertising	NOUN
discernj-91	175	15	company	company	NOUN
discernj-91	175	16	values	value	NOUN
discernj-91	175	17	to	to	PART
discernj-91	175	18	attract	attract	VERB
discernj-91	175	19	employees	employee	NOUN
discernj-91	175	20	and	and	CCONJ
discernj-91	175	21	establish	establish	VERB
discernj-91	175	22	a	a	DET
discernj-91	175	23	reputation	reputation	NOUN
discernj-91	175	24	as	as	ADP
discernj-91	175	25	an	an	DET
discernj-91	175	26	ethical	ethical	ADJ
discernj-91	175	27	company	company	NOUN
discernj-91	175	28	.	.	PUNCT
discernj-91	176	1	keywords	keyword	NOUN
discernj-91	176	2	like	like	ADP
discernj-91	176	3	‘	'	PUNCT
discernj-91	176	4	transparency	transparency	NOUN
discernj-91	176	5	’	'	PUNCT
discernj-91	176	6	,	,	PUNCT
discernj-91	176	7	‘	'	PUNCT
discernj-91	176	8	community	community	NOUN
discernj-91	176	9	’	'	PUNCT
discernj-91	176	10	,	,	PUNCT
discernj-91	176	11	‘	'	PUNCT
discernj-91	176	12	accessible	accessible	ADJ
discernj-91	176	13	’	'	PUNCT
discernj-91	176	14	and	and	CCONJ
discernj-91	176	15	‘	'	PUNCT
discernj-91	176	16	tone	tone	NOUN
discernj-91	176	17	of	of	ADP
discernj-91	176	18	voice	voice	NOUN
discernj-91	176	19	’	'	PUNCT
discernj-91	176	20	came	come	VERB
discernj-91	176	21	up	up	ADP
discernj-91	176	22	in	in	ADP
discernj-91	176	23	the	the	DET
discernj-91	176	24	survey	survey	NOUN
discernj-91	176	25	responses	response	NOUN
discernj-91	176	26	.	.	PUNCT
discernj-91	177	1	however	however	ADV
discernj-91	177	2	,	,	PUNCT
discernj-91	177	3	surprisingly	surprisingly	ADV
discernj-91	177	4	,	,	PUNCT
discernj-91	177	5	they	they	PRON
discernj-91	177	6	did	do	AUX
discernj-91	177	7	not	not	PART
discernj-91	177	8	come	come	VERB
discernj-91	177	9	up	up	ADP
discernj-91	177	10	in	in	ADP
discernj-91	177	11	the	the	DET
discernj-91	177	12	interviews	interview	NOUN
discernj-91	177	13	with	with	ADP
discernj-91	177	14	thefashion	thefashion	NOUN
discernj-91	177	15	industry	industry	NOUN
discernj-91	177	16	professionals	professional	NOUN
discernj-91	177	17	.	.	PUNCT
discernj-91	178	1	interviewee	interviewee	PROPN
discernj-91	178	2	sarah	sarah	PROPN
discernj-91	178	3	burns	burn	VERB
discernj-91	178	4	from	from	ADP
discernj-91	178	5	the	the	DET
discernj-91	178	6	charity	charity	NOUN
discernj-91	178	7	smartworks	smartwork	NOUN
discernj-91	178	8	was	be	AUX
discernj-91	178	9	the	the	DET
discernj-91	178	10	only	only	ADJ
discernj-91	178	11	professional	professional	NOUN
discernj-91	178	12	who	who	PRON
discernj-91	178	13	emphasised	emphasise	VERB
discernj-91	178	14	that	that	SCONJ
discernj-91	178	15	brands	brand	NOUN
discernj-91	178	16	need	need	VERB
discernj-91	178	17	to	to	PART
discernj-91	178	18	listen	listen	VERB
discernj-91	178	19	to	to	ADP
discernj-91	178	20	consumers	consumer	NOUN
discernj-91	178	21	more	more	ADV
discernj-91	178	22	,	,	PUNCT
discernj-91	178	23	making	make	VERB
discernj-91	178	24	insightful	insightful	ADJ
discernj-91	178	25	comments	comment	NOUN
discernj-91	178	26	about	about	ADP
discernj-91	178	27	market	market	NOUN
discernj-91	178	28	gaps	gap	NOUN
discernj-91	178	29	,	,	PUNCT
discernj-91	178	30	such	such	ADJ
discernj-91	178	31	as	as	ADP
discernj-91	178	32	the	the	DET
discernj-91	178	33	lack	lack	NOUN
discernj-91	178	34	of	of	ADP
discernj-91	178	35	workwear	workwear	NOUN
discernj-91	178	36	for	for	ADP
discernj-91	178	37	transgender	transgender	NOUN
discernj-91	178	38	people	people	NOUN
discernj-91	178	39	.	.	PUNCT
discernj-91	179	1	she	she	PRON
discernj-91	179	2	advised	advise	VERB
discernj-91	179	3	that	that	SCONJ
discernj-91	179	4	brands	brand	NOUN
discernj-91	179	5	should	should	AUX
discernj-91	179	6	focus	focus	VERB
discernj-91	179	7	on	on	ADP
discernj-91	179	8	one	one	NUM
discernj-91	179	9	clear	clear	ADJ
discernj-91	179	10	message	message	NOUN
discernj-91	179	11	to	to	PART
discernj-91	179	12	begin	begin	VERB
discernj-91	179	13	to	to	PART
discernj-91	179	14	play	play	VERB
discernj-91	179	15	a	a	DET
discernj-91	179	16	more	more	ADV
discernj-91	179	17	supportive	supportive	ADJ
discernj-91	179	18	role	role	NOUN
discernj-91	179	19	in	in	ADP
discernj-91	179	20	society	society	NOUN
discernj-91	179	21	.	.	PUNCT
discernj-91	180	1	figure	figure	VERB
discernj-91	180	2	8	8	NUM
discernj-91	180	3	:	:	PUNCT
discernj-91	180	4	brand	brand	NOUN
discernj-91	180	5	values	value	NOUN
discernj-91	180	6	that	that	PRON
discernj-91	180	7	consumers	consumer	NOUN
discernj-91	180	8	would	would	AUX
discernj-91	180	9	choose	choose	VERB
discernj-91	180	10	to	to	PART
discernj-91	180	11	support	support	VERB
discernj-91	180	12	.	.	PUNCT
discernj-91	181	1	collaborations	collaboration	NOUN
discernj-91	181	2	can	can	AUX
discernj-91	181	3	be	be	AUX
discernj-91	181	4	harnessed	harness	VERB
discernj-91	181	5	to	to	PART
discernj-91	181	6	‘	'	PUNCT
discernj-91	181	7	walk	walk	VERB
discernj-91	181	8	the	the	DET
discernj-91	181	9	talk	talk	NOUN
discernj-91	181	10	’	'	PUNCT
discernj-91	181	11	one	one	NUM
discernj-91	181	12	consumer	consumer	NOUN
discernj-91	181	13	described	describe	VERB
discernj-91	181	14	fashion	fashion	NOUN
discernj-91	181	15	as	as	ADP
discernj-91	181	16	one	one	NUM
discernj-91	181	17	of	of	ADP
discernj-91	181	18	the	the	DET
discernj-91	181	19	most	most	ADV
discernj-91	181	20	popular	popular	ADJ
discernj-91	181	21	industries	industry	NOUN
discernj-91	181	22	and	and	CCONJ
discernj-91	181	23	therefore	therefore	ADV
discernj-91	181	24	that	that	SCONJ
discernj-91	181	25	fashion	fashion	NOUN
discernj-91	181	26	should	should	AUX
discernj-91	181	27	use	use	VERB
discernj-91	181	28	its	its	PRON
discernj-91	181	29	power	power	NOUN
discernj-91	181	30	‘	'	PUNCT
discernj-91	181	31	to	to	PART
discernj-91	181	32	help	help	VERB
discernj-91	181	33	improve	improve	VERB
discernj-91	181	34	the	the	DET
discernj-91	181	35	world	world	NOUN
discernj-91	181	36	we	we	PRON
discernj-91	181	37	live	live	VERB
discernj-91	181	38	in	in	ADP
discernj-91	181	39	’	'	PUNCT
discernj-91	181	40	.	.	PUNCT
discernj-91	182	1	others	other	NOUN
discernj-91	182	2	expressed	express	VERB
discernj-91	182	3	the	the	DET
discernj-91	182	4	need	need	NOUN
discernj-91	182	5	for	for	SCONJ
discernj-91	182	6	brands	brand	NOUN
discernj-91	182	7	to	to	PART
discernj-91	182	8	be	be	AUX
discernj-91	182	9	less	less	ADV
discernj-91	182	10	self	self	NOUN
discernj-91	182	11	-	-	PUNCT
discernj-91	182	12	serving	serve	VERB
discernj-91	182	13	,	,	PUNCT
discernj-91	182	14	stating	state	VERB
discernj-91	182	15	that	that	SCONJ
discernj-91	182	16	they	they	PRON
discernj-91	182	17	want	want	VERB
discernj-91	182	18	to	to	PART
discernj-91	182	19	see	see	VERB
discernj-91	182	20	them	they	PRON
discernj-91	182	21	‘	'	PUNCT
discernj-91	182	22	doing	do	VERB
discernj-91	182	23	good	good	NOUN
discernj-91	182	24	for	for	ADP
discernj-91	182	25	the	the	DET
discernj-91	182	26	world	world	NOUN
discernj-91	182	27	and	and	CCONJ
discernj-91	182	28	not	not	PART
discernj-91	182	29	just	just	ADV
discernj-91	182	30	for	for	ADP
discernj-91	182	31	themselves	themselves	PRON
discernj-91	182	32	giving	give	VERB
discernj-91	182	33	back	back	ADP
discernj-91	182	34	’	'	PUNCT
discernj-91	182	35	.	.	PUNCT
discernj-91	183	1	such	such	ADJ
discernj-91	183	2	comments	comment	NOUN
discernj-91	183	3	reinforce	reinforce	VERB
discernj-91	183	4	aziz	aziz	PROPN
discernj-91	183	5	and	and	CCONJ
discernj-91	183	6	jones	jones	PROPN
discernj-91	183	7	’s	’s	PART
discernj-91	183	8	(	(	PUNCT
discernj-91	183	9	2021	2021	NUM
discernj-91	183	10	)	)	PUNCT
discernj-91	183	11	argument	argument	NOUN
discernj-91	183	12	that	that	SCONJ
discernj-91	183	13	brands	brand	NOUN
discernj-91	183	14	should	should	AUX
discernj-91	183	15	think	think	VERB
discernj-91	183	16	of	of	ADP
discernj-91	183	17	their	their	PRON
discernj-91	183	18	customers	customer	NOUN
discernj-91	183	19	as	as	ADP
discernj-91	183	20	citizens	citizen	NOUN
discernj-91	183	21	,	,	PUNCT
discernj-91	183	22	following	follow	VERB
discernj-91	183	23	a	a	DET
discernj-91	183	24	trend	trend	NOUN
discernj-91	183	25	in	in	ADP
discernj-91	183	26	which	which	PRON
discernj-91	183	27	future	future	ADJ
discernj-91	183	28	consumers	consumer	NOUN
discernj-91	183	29	(	(	PUNCT
discernj-91	183	30	such	such	ADJ
discernj-91	183	31	as	as	ADP
discernj-91	183	32	gen	gen	PROPN
discernj-91	183	33	z	z	PROPN
discernj-91	183	34	)	)	PUNCT
discernj-91	183	35	are	be	AUX
discernj-91	183	36	merging	merge	VERB
discernj-91	183	37	their	their	PRON
discernj-91	183	38	morals	moral	NOUN
discernj-91	183	39	with	with	ADP
discernj-91	183	40	their	their	PRON
discernj-91	183	41	shopping	shopping	NOUN
discernj-91	183	42	habits	habit	NOUN
discernj-91	183	43	.	.	PUNCT
discernj-91	184	1	consumers	consumer	NOUN
discernj-91	184	2	are	be	AUX
discernj-91	184	3	voting	vote	VERB
discernj-91	184	4	for	for	ADP
discernj-91	184	5	socially	socially	ADV
discernj-91	184	6	impactful	impactful	ADJ
discernj-91	184	7	businesses	business	NOUN
discernj-91	184	8	with	with	ADP
discernj-91	184	9	their	their	PRON
discernj-91	184	10	purchasing	purchasing	NOUN
discernj-91	184	11	power	power	NOUN
discernj-91	184	12	.	.	PUNCT
discernj-91	185	1	in	in	ADP
discernj-91	185	2	line	line	NOUN
discernj-91	185	3	with	with	ADP
discernj-91	185	4	research	research	NOUN
discernj-91	185	5	showing	show	VERB
discernj-91	185	6	that	that	SCONJ
discernj-91	185	7	younger	young	ADJ
discernj-91	185	8	consumers	consumer	NOUN
discernj-91	185	9	want	want	VERB
discernj-91	185	10	to	to	PART
discernj-91	185	11	know	know	VERB
discernj-91	185	12	why	why	SCONJ
discernj-91	185	13	a	a	DET
discernj-91	185	14	brand	brand	NOUN
discernj-91	185	15	is	be	AUX
discernj-91	185	16	doing	do	VERB
discernj-91	185	17	a	a	DET
discernj-91	185	18	project	project	NOUN
discernj-91	185	19	,	,	PUNCT
discernj-91	185	20	interviewee	interviewee	PROPN
discernj-91	185	21	jonathan	jonathan	PROPN
discernj-91	185	22	chippindale	chippindale	PROPN
discernj-91	185	23	described	describe	VERB
discernj-91	185	24	how	how	SCONJ
discernj-91	185	25	a	a	DET
discernj-91	185	26	‘	'	PUNCT
discernj-91	185	27	fight	fight	NOUN
discernj-91	185	28	[	[	X
discernj-91	185	29	is	be	AUX
discernj-91	185	30	]	]	PUNCT
discernj-91	185	31	going	go	VERB
discernj-91	185	32	on	on	ADP
discernj-91	185	33	inside	inside	ADP
discernj-91	185	34	consumers	consumer	NOUN
discernj-91	185	35	’	'	PUNCT
discernj-91	185	36	brains	brain	NOUN
discernj-91	185	37	between	between	ADP
discernj-91	185	38	the	the	DET
discernj-91	185	39	need	need	NOUN
discernj-91	185	40	to	to	PART
discernj-91	185	41	be	be	AUX
discernj-91	185	42	a	a	DET
discernj-91	185	43	citizen	citizen	NOUN
discernj-91	185	44	of	of	ADP
discernj-91	185	45	the	the	DET
discernj-91	185	46	planet	planet	NOUN
discernj-91	185	47	and	and	CCONJ
discernj-91	185	48	[	[	X
discernj-91	185	49	…	…	X
discernj-91	185	50	]	]	X
discernj-91	185	51	consumerism	consumerism	NOUN
discernj-91	185	52	’	'	PUNCT
discernj-91	185	53	.	.	PUNCT
discernj-91	186	1	additionally	additionally	ADV
discernj-91	186	2	,	,	PUNCT
discernj-91	186	3	shehan	shehan	PROPN
discernj-91	186	4	perera	perera	PROPN
discernj-91	186	5	argued	argue	VERB
discernj-91	186	6	that	that	SCONJ
discernj-91	186	7	‘	'	PUNCT
discernj-91	186	8	responsible	responsible	ADJ
discernj-91	186	9	business	business	NOUN
discernj-91	186	10	’	'	PUNCT
discernj-91	186	11	is	be	AUX
discernj-91	186	12	‘	'	PUNCT
discernj-91	186	13	the	the	DET
discernj-91	186	14	strongest	strong	ADJ
discernj-91	186	15	kind	kind	NOUN
discernj-91	186	16	of	of	ADP
discernj-91	186	17	business	business	NOUN
discernj-91	186	18	model	model	NOUN
discernj-91	186	19	’	'	PUNCT
discernj-91	186	20	.	.	PUNCT
discernj-91	187	1	ruby	ruby	PROPN
discernj-91	187	2	wight	wight	PROPN
discernj-91	187	3	discussed	discuss	VERB
discernj-91	187	4	her	her	PRON
discernj-91	187	5	work	work	NOUN
discernj-91	187	6	in	in	ADP
discernj-91	187	7	building	build	VERB
discernj-91	187	8	partnerships	partnership	NOUN
discernj-91	187	9	and	and	CCONJ
discernj-91	187	10	collaborations	collaboration	NOUN
discernj-91	187	11	at	at	ADP
discernj-91	187	12	burberry	burberry	PROPN
discernj-91	187	13	(	(	PUNCT
discernj-91	187	14	exemplified	exemplify	VERB
discernj-91	187	15	in	in	ADP
discernj-91	187	16	figure	figure	NOUN
discernj-91	187	17	9	9	NUM
discernj-91	187	18	)	)	PUNCT
discernj-91	187	19	as	as	ADP
discernj-91	187	20	contributing	contribute	VERB
discernj-91	187	21	to	to	ADP
discernj-91	187	22	creating	create	VERB
discernj-91	187	23	a	a	DET
discernj-91	187	24	more	more	ADV
discernj-91	187	25	benevolent	benevolent	ADJ
discernj-91	187	26	fashion	fashion	NOUN
discernj-91	187	27	industry	industry	NOUN
discernj-91	187	28	:	:	PUNCT
discernj-91	187	29	“	"	PUNCT
discernj-91	187	30	we	we	PRON
discernj-91	187	31	’re	’re	AUX
discernj-91	187	32	always	always	ADV
discernj-91	187	33	making	make	VERB
discernj-91	187	34	sure	sure	ADJ
discernj-91	187	35	our	our	PRON
discernj-91	187	36	community	community	NOUN
discernj-91	187	37	,	,	PUNCT
discernj-91	187	38	our	our	PRON
discernj-91	187	39	campaigns	campaign	NOUN
discernj-91	187	40	and	and	CCONJ
discernj-91	187	41	our	our	PRON
discernj-91	187	42	content	content	NOUN
discernj-91	187	43	reflect	reflect	VERB
discernj-91	187	44	both	both	CCONJ
discernj-91	187	45	the	the	DET
discernj-91	187	46	truths	truth	NOUN
discernj-91	187	47	and	and	CCONJ
discernj-91	187	48	dreams	dream	NOUN
discernj-91	187	49	of	of	ADP
discernj-91	187	50	the	the	DET
discernj-91	187	51	world	world	NOUN
discernj-91	187	52	we	we	PRON
discernj-91	187	53	live	live	VERB
discernj-91	187	54	in	in	ADP
discernj-91	187	55	and	and	CCONJ
discernj-91	187	56	inspire	inspire	VERB
discernj-91	187	57	people	people	NOUN
discernj-91	187	58	to	to	PART
discernj-91	187	59	imagine	imagine	VERB
discernj-91	187	60	their	their	PRON
discernj-91	187	61	possibility	possibility	NOUN
discernj-91	187	62	.	.	PUNCT
discernj-91	188	1	because	because	SCONJ
discernj-91	188	2	we	we	PRON
discernj-91	188	3	create	create	VERB
discernj-91	188	4	so	so	ADV
discernj-91	188	5	much	much	ADJ
discernj-91	188	6	,	,	PUNCT
discernj-91	188	7	so	so	ADV
discernj-91	188	8	regularly	regularly	ADV
discernj-91	188	9	,	,	PUNCT
discernj-91	188	10	we	we	PRON
discernj-91	188	11	have	have	VERB
discernj-91	188	12	the	the	DET
discernj-91	188	13	opportunity	opportunity	NOUN
discernj-91	188	14	to	to	PART
discernj-91	188	15	put	put	VERB
discernj-91	188	16	our	our	PRON
discernj-91	188	17	values	value	NOUN
discernj-91	188	18	and	and	CCONJ
discernj-91	188	19	ambition	ambition	NOUN
discernj-91	188	20	for	for	ADP
discernj-91	188	21	even	even	ADV
discernj-91	188	22	greater	great	ADJ
discernj-91	188	23	diversity	diversity	NOUN
discernj-91	188	24	and	and	CCONJ
discernj-91	188	25	inclusion	inclusion	NOUN
discernj-91	188	26	at	at	ADP
discernj-91	188	27	deeper	deep	ADJ
discernj-91	188	28	levels	level	NOUN
discernj-91	188	29	,	,	PUNCT
discernj-91	188	30	into	into	ADP
discernj-91	188	31	practice	practice	NOUN
discernj-91	188	32	and	and	CCONJ
discernj-91	188	33	act	act	VERB
discernj-91	188	34	on	on	ADP
discernj-91	188	35	it	it	PRON
discernj-91	188	36	”	"	PUNCT
discernj-91	188	37	.	.	PUNCT
discernj-91	189	1	50	50	NUM
discernj-91	189	2	overall	overall	NOUN
discernj-91	189	3	,	,	PUNCT
discernj-91	189	4	the	the	DET
discernj-91	189	5	findings	finding	NOUN
discernj-91	189	6	from	from	ADP
discernj-91	189	7	the	the	DET
discernj-91	189	8	primary	primary	ADJ
discernj-91	189	9	research	research	NOUN
discernj-91	189	10	indicate	indicate	VERB
discernj-91	189	11	participants	participant	NOUN
discernj-91	189	12	’	'	PUNCT
discernj-91	189	13	recognition	recognition	NOUN
discernj-91	189	14	that	that	SCONJ
discernj-91	189	15	collaborations	collaboration	NOUN
discernj-91	189	16	and	and	CCONJ
discernj-91	189	17	charitable	charitable	ADJ
discernj-91	189	18	projects	project	NOUN
discernj-91	189	19	can	can	AUX
discernj-91	189	20	provide	provide	VERB
discernj-91	189	21	a	a	DET
discernj-91	189	22	stepping	stepping	ADJ
discernj-91	189	23	stone	stone	NOUN
discernj-91	189	24	for	for	ADP
discernj-91	189	25	brands	brand	NOUN
discernj-91	189	26	and	and	CCONJ
discernj-91	189	27	organisations	organisation	NOUN
discernj-91	189	28	to	to	PART
discernj-91	189	29	work	work	VERB
discernj-91	189	30	together	together	ADV
discernj-91	189	31	to	to	PART
discernj-91	189	32	make	make	VERB
discernj-91	189	33	benevolent	benevolent	ADJ
discernj-91	189	34	work	work	NOUN
discernj-91	189	35	become	become	VERB
discernj-91	189	36	an	an	DET
discernj-91	189	37	everyday	everyday	ADJ
discernj-91	189	38	part	part	NOUN
discernj-91	189	39	of	of	ADP
discernj-91	189	40	the	the	DET
discernj-91	189	41	business	business	NOUN
discernj-91	189	42	.	.	PUNCT
discernj-91	190	1	figure	figure	VERB
discernj-91	190	2	9	9	NUM
discernj-91	190	3	:	:	PUNCT
discernj-91	190	4	burberry	burberry	NOUN
discernj-91	190	5	collaboration	collaboration	PROPN
discernj-91	190	6	featuring	featuring	NOUN
discernj-91	190	7	footballer	footballer	NOUN
discernj-91	190	8	marcus	marcus	PROPN
discernj-91	190	9	rashford	rashford	PROPN
discernj-91	190	10	,	,	PUNCT
discernj-91	190	11	who	who	PRON
discernj-91	190	12	received	receive	VERB
discernj-91	190	13	racist	racist	ADJ
discernj-91	190	14	abuse	abuse	NOUN
discernj-91	190	15	following	follow	VERB
discernj-91	190	16	missing	miss	VERB
discernj-91	190	17	a	a	DET
discernj-91	190	18	penalty	penalty	NOUN
discernj-91	190	19	in	in	ADP
discernj-91	190	20	the	the	DET
discernj-91	190	21	european	european	ADJ
discernj-91	190	22	final	final	NOUN
discernj-91	190	23	and	and	CCONJ
discernj-91	190	24	has	have	AUX
discernj-91	190	25	since	since	ADV
discernj-91	190	26	been	be	AUX
discernj-91	190	27	defended	defend	VERB
discernj-91	190	28	and	and	CCONJ
discernj-91	190	29	celebrated	celebrate	VERB
discernj-91	190	30	(	(	PUNCT
discernj-91	190	31	source	source	NOUN
discernj-91	190	32	:	:	PUNCT
discernj-91	190	33	wonderland	wonderland	PROPN
discernj-91	190	34	magazine	magazine	PROPN
discernj-91	190	35	)	)	PUNCT
discernj-91	190	36	.	.	PUNCT
discernj-91	191	1	importance	importance	NOUN
discernj-91	191	2	of	of	ADP
discernj-91	191	3	ethics	ethic	NOUN
discernj-91	191	4	and	and	CCONJ
discernj-91	191	5	values	value	NOUN
discernj-91	191	6	the	the	DET
discernj-91	191	7	findings	finding	NOUN
discernj-91	191	8	from	from	ADP
discernj-91	191	9	the	the	DET
discernj-91	191	10	secondary	secondary	ADJ
discernj-91	191	11	research	research	NOUN
discernj-91	191	12	establish	establish	VERB
discernj-91	191	13	that	that	SCONJ
discernj-91	191	14	it	it	PRON
discernj-91	191	15	is	be	AUX
discernj-91	191	16	important	important	ADJ
discernj-91	191	17	that	that	SCONJ
discernj-91	191	18	collaborations	collaboration	NOUN
discernj-91	191	19	are	be	AUX
discernj-91	191	20	mindful	mindful	ADJ
discernj-91	191	21	and	and	CCONJ
discernj-91	191	22	considerate	considerate	ADJ
discernj-91	191	23	of	of	ADP
discernj-91	191	24	sensitive	sensitive	ADJ
discernj-91	191	25	topics	topic	NOUN
discernj-91	191	26	and	and	CCONJ
discernj-91	191	27	avoid	avoid	VERB
discernj-91	191	28	tokenistic	tokenistic	ADJ
discernj-91	191	29	attitudes	attitude	NOUN
discernj-91	191	30	.	.	PUNCT
discernj-91	192	1	in	in	ADP
discernj-91	192	2	line	line	NOUN
discernj-91	192	3	with	with	ADP
discernj-91	192	4	this	this	PRON
discernj-91	192	5	,	,	PUNCT
discernj-91	192	6	one	one	NUM
discernj-91	192	7	consumer	consumer	NOUN
discernj-91	192	8	participating	participate	VERB
discernj-91	192	9	in	in	ADP
discernj-91	192	10	the	the	DET
discernj-91	192	11	survey	survey	NOUN
discernj-91	192	12	explained	explain	VERB
discernj-91	192	13	that	that	SCONJ
discernj-91	192	14	’	'	PUNCT
discernj-91	192	15	clear	clear	ADJ
discernj-91	192	16	communication	communication	NOUN
discernj-91	192	17	of	of	ADP
discernj-91	192	18	ethos	ethos	NOUN
discernj-91	192	19	and	and	CCONJ
discernj-91	192	20	practices	practice	NOUN
discernj-91	192	21	is	be	AUX
discernj-91	192	22	what	what	PRON
discernj-91	192	23	we	we	PRON
discernj-91	192	24	need	need	VERB
discernj-91	192	25	most	most	ADJ
discernj-91	192	26	in	in	ADP
discernj-91	192	27	the	the	DET
discernj-91	192	28	industry	industry	NOUN
discernj-91	192	29	;	;	PUNCT
discernj-91	192	30	anything	anything	PRON
discernj-91	192	31	else	else	ADV
discernj-91	192	32	feels	feel	VERB
discernj-91	192	33	like	like	ADP
discernj-91	192	34	pandering	pander	VERB
discernj-91	192	35	to	to	ADP
discernj-91	192	36	a	a	DET
discernj-91	192	37	consumer	consumer	NOUN
discernj-91	192	38	looking	look	VERB
discernj-91	192	39	for	for	ADP
discernj-91	192	40	change	change	NOUN
discernj-91	192	41	’	'	PUNCT
discernj-91	192	42	.	.	PUNCT
discernj-91	193	1	several	several	ADJ
discernj-91	193	2	survey	survey	NOUN
discernj-91	193	3	respondents	respondent	NOUN
discernj-91	193	4	mentioned	mention	VERB
discernj-91	193	5	that	that	SCONJ
discernj-91	193	6	they	they	PRON
discernj-91	193	7	prefer	prefer	VERB
discernj-91	193	8	shopping	shop	VERB
discernj-91	193	9	from	from	ADP
discernj-91	193	10	brands	brand	NOUN
discernj-91	193	11	whose	whose	DET
discernj-91	193	12	beliefs	belief	NOUN
discernj-91	193	13	they	they	PRON
discernj-91	193	14	‘	'	PUNCT
discernj-91	193	15	buy	buy	VERB
discernj-91	193	16	’	'	PUNCT
discernj-91	193	17	into	into	NOUN
discernj-91	193	18	.	.	PUNCT
discernj-91	194	1	as	as	SCONJ
discernj-91	194	2	interviewee	interviewee	PROPN
discernj-91	194	3	shehan	shehan	PROPN
discernj-91	194	4	perera	perera	PROPN
discernj-91	194	5	put	put	VERB
discernj-91	194	6	it	it	PRON
discernj-91	194	7	,	,	PUNCT
discernj-91	194	8	‘	'	PUNCT
discernj-91	194	9	it	it	PRON
discernj-91	194	10	's	be	AUX
discernj-91	194	11	very	very	ADV
discernj-91	194	12	easy	easy	ADJ
discernj-91	194	13	for	for	SCONJ
discernj-91	194	14	a	a	DET
discernj-91	194	15	brand	brand	NOUN
discernj-91	194	16	to	to	PART
discernj-91	194	17	pretend	pretend	VERB
discernj-91	194	18	to	to	PART
discernj-91	194	19	be	be	AUX
discernj-91	194	20	doing	do	VERB
discernj-91	194	21	the	the	DET
discernj-91	194	22	right	right	ADJ
discernj-91	194	23	things	thing	NOUN
discernj-91	194	24	’	'	PUNCT
discernj-91	194	25	.	.	PUNCT
discernj-91	195	1	discussing	discuss	VERB
discernj-91	195	2	the	the	DET
discernj-91	195	3	ethics	ethic	NOUN
discernj-91	195	4	of	of	ADP
discernj-91	195	5	collaborations	collaboration	NOUN
discernj-91	195	6	,	,	PUNCT
discernj-91	195	7	jo	jo	PROPN
discernj-91	195	8	tutchener	tutchener	ADV
discernj-91	195	9	-	-	PUNCT
discernj-91	195	10	sharp	sharp	ADJ
discernj-91	195	11	highlighted	highlight	VERB
discernj-91	195	12	the	the	DET
discernj-91	195	13	need	need	NOUN
discernj-91	195	14	for	for	ADP
discernj-91	195	15	researching	research	VERB
discernj-91	195	16	whether	whether	SCONJ
discernj-91	195	17	potential	potential	ADJ
discernj-91	195	18	collaborators	collaborator	NOUN
discernj-91	195	19	have	have	VERB
discernj-91	195	20	the	the	DET
discernj-91	195	21	same	same	ADJ
discernj-91	195	22	ethics	ethic	NOUN
discernj-91	195	23	in	in	ADP
discernj-91	195	24	all	all	DET
discernj-91	195	25	areas	area	NOUN
discernj-91	195	26	of	of	ADP
discernj-91	195	27	their	their	PRON
discernj-91	195	28	business	business	NOUN
discernj-91	195	29	,	,	PUNCT
discernj-91	195	30	ensuring	ensure	VERB
discernj-91	195	31	that	that	SCONJ
discernj-91	195	32	nothing	nothing	PRON
discernj-91	195	33	is	be	AUX
discernj-91	195	34	hidden	hide	VERB
discernj-91	195	35	.	.	PUNCT
discernj-91	196	1	she	she	PRON
discernj-91	196	2	added	add	VERB
discernj-91	196	3	that	that	SCONJ
discernj-91	196	4	any	any	DET
discernj-91	196	5	bad	bad	ADJ
discernj-91	196	6	press	press	NOUN
discernj-91	196	7	brands	brand	NOUN
discernj-91	196	8	receive	receive	VERB
discernj-91	196	9	could	could	AUX
discernj-91	196	10	have	have	VERB
discernj-91	196	11	a	a	DET
discernj-91	196	12	knock	knock	VERB
discernj-91	196	13	-	-	PUNCT
discernj-91	196	14	on	on	ADP
discernj-91	196	15	effect	effect	NOUN
discernj-91	196	16	on	on	ADP
discernj-91	196	17	the	the	DET
discernj-91	196	18	company	company	NOUN
discernj-91	196	19	’s	’s	PART
discernj-91	196	20	reputation	reputation	NOUN
discernj-91	196	21	.	.	PUNCT
discernj-91	197	1	for	for	ADP
discernj-91	197	2	instance	instance	NOUN
discernj-91	197	3	,	,	PUNCT
discernj-91	197	4	ruby	ruby	PROPN
discernj-91	197	5	wight	wight	PROPN
discernj-91	197	6	mentioned	mention	VERB
discernj-91	197	7	burberry	burberry	NOUN
discernj-91	197	8	’s	’s	PART
discernj-91	197	9	‘	'	PUNCT
discernj-91	197	10	brand	brand	NOUN
discernj-91	197	11	guardians	guardian	NOUN
discernj-91	197	12	’	'	PUNCT
discernj-91	197	13	,	,	PUNCT
discernj-91	197	14	who	who	PRON
discernj-91	197	15	help	help	VERB
discernj-91	197	16	guide	guide	VERB
discernj-91	197	17	the	the	DET
discernj-91	197	18	partnership	partnership	NOUN
discernj-91	197	19	process	process	NOUN
discernj-91	197	20	and	and	CCONJ
discernj-91	197	21	ensure	ensure	VERB
discernj-91	197	22	that	that	SCONJ
discernj-91	197	23	the	the	DET
discernj-91	197	24	content	content	NOUN
discernj-91	197	25	is	be	AUX
discernj-91	197	26	in	in	ADP
discernj-91	197	27	line	line	NOUN
discernj-91	197	28	with	with	ADP
discernj-91	197	29	the	the	DET
discernj-91	197	30	brand	brand	NOUN
discernj-91	197	31	’s	’s	PART
discernj-91	197	32	character	character	NOUN
discernj-91	197	33	.	.	PUNCT
discernj-91	198	1	on	on	ADP
discernj-91	198	2	the	the	DET
discernj-91	198	3	other	other	ADJ
discernj-91	198	4	hand	hand	NOUN
discernj-91	198	5	,	,	PUNCT
discernj-91	198	6	when	when	SCONJ
discernj-91	198	7	brands	brand	NOUN
discernj-91	198	8	can	can	AUX
discernj-91	198	9	not	not	PART
discernj-91	198	10	find	find	VERB
discernj-91	198	11	an	an	DET
discernj-91	198	12	alignment	alignment	NOUN
discernj-91	198	13	of	of	ADP
discernj-91	198	14	values	value	NOUN
discernj-91	198	15	and	and	CCONJ
discernj-91	198	16	vision	vision	NOUN
discernj-91	198	17	,	,	PUNCT
discernj-91	198	18	they	they	PRON
discernj-91	198	19	should	should	AUX
discernj-91	198	20	not	not	PART
discernj-91	198	21	be	be	AUX
discernj-91	198	22	afraid	afraid	ADJ
discernj-91	198	23	to	to	PART
discernj-91	198	24	say	say	VERB
discernj-91	198	25	no	no	PRON
discernj-91	198	26	to	to	ADP
discernj-91	198	27	potential	potential	ADJ
discernj-91	198	28	collaborations	collaboration	NOUN
discernj-91	198	29	.	.	PUNCT
discernj-91	199	1	authenticity	authenticity	NOUN
discernj-91	199	2	good	good	ADJ
discernj-91	199	3	ethics	ethic	NOUN
discernj-91	199	4	require	require	VERB
discernj-91	199	5	integrity	integrity	NOUN
discernj-91	199	6	to	to	PART
discernj-91	199	7	feel	feel	VERB
discernj-91	199	8	authentic	authentic	ADJ
discernj-91	199	9	.	.	PUNCT
discernj-91	200	1	a	a	DET
discernj-91	200	2	lack	lack	NOUN
discernj-91	200	3	of	of	ADP
discernj-91	200	4	alignment	alignment	NOUN
discernj-91	200	5	can	can	AUX
discernj-91	200	6	risk	risk	VERB
discernj-91	200	7	compromising	compromise	VERB
discernj-91	200	8	a	a	DET
discernj-91	200	9	brand	brand	NOUN
discernj-91	200	10	’s	’s	PART
discernj-91	200	11	reputation	reputation	NOUN
discernj-91	200	12	.	.	PUNCT
discernj-91	201	1	consumers	consumer	NOUN
discernj-91	201	2	participating	participate	VERB
discernj-91	201	3	in	in	ADP
discernj-91	201	4	the	the	DET
discernj-91	201	5	survey	survey	NOUN
discernj-91	201	6	commented	comment	VERB
discernj-91	201	7	that	that	SCONJ
discernj-91	201	8	they	they	PRON
discernj-91	201	9	can	can	AUX
discernj-91	201	10	‘	'	PUNCT
discernj-91	201	11	see	see	VERB
discernj-91	201	12	through	through	ADP
discernj-91	201	13	’	'	PUNCT
discernj-91	201	14	campaigns	campaign	NOUN
discernj-91	201	15	or	or	CCONJ
discernj-91	201	16	communication	communication	NOUN
discernj-91	201	17	that	that	PRON
discernj-91	201	18	are	be	AUX
discernj-91	201	19	greenwashing	greenwashe	VERB
discernj-91	201	20	or	or	CCONJ
discernj-91	201	21	‘	'	PUNCT
discernj-91	201	22	hopping	hop	VERB
discernj-91	201	23	on	on	ADP
discernj-91	201	24	a	a	DET
discernj-91	201	25	bandwagon	bandwagon	NOUN
discernj-91	201	26	’	'	PUNCT
discernj-91	201	27	.	.	PUNCT
discernj-91	202	1	they	they	PRON
discernj-91	202	2	want	want	VERB
discernj-91	202	3	to	to	PART
discernj-91	202	4	know	know	VERB
discernj-91	202	5	why	why	SCONJ
discernj-91	202	6	a	a	DET
discernj-91	202	7	business	business	NOUN
discernj-91	202	8	is	be	AUX
discernj-91	202	9	supporting	support	VERB
discernj-91	202	10	a	a	DET
discernj-91	202	11	cause	cause	NOUN
discernj-91	202	12	and	and	CCONJ
discernj-91	202	13	require	require	VERB
discernj-91	202	14	clear	clear	ADJ
discernj-91	202	15	communication	communication	NOUN
discernj-91	202	16	.	.	PUNCT
discernj-91	203	1	brands	brand	NOUN
discernj-91	203	2	need	need	VERB
discernj-91	203	3	to	to	PART
discernj-91	203	4	build	build	VERB
discernj-91	203	5	trust	trust	NOUN
discernj-91	203	6	and	and	CCONJ
discernj-91	203	7	meaningful	meaningful	ADJ
discernj-91	203	8	connections	connection	NOUN
discernj-91	203	9	with	with	ADP
discernj-91	203	10	their	their	PRON
discernj-91	203	11	customers	customer	NOUN
discernj-91	203	12	;	;	PUNCT
discernj-91	203	13	otherwise	otherwise	ADV
discernj-91	203	14	,	,	PUNCT
discernj-91	203	15	efforts	effort	NOUN
discernj-91	203	16	can	can	AUX
discernj-91	203	17	appear	appear	VERB
discernj-91	203	18	tokenistic	tokenistic	ADJ
discernj-91	203	19	.	.	PUNCT
discernj-91	204	1	this	this	PRON
discernj-91	204	2	speaks	speak	VERB
discernj-91	204	3	to	to	PART
discernj-91	204	4	sinek	sinek	VERB
discernj-91	204	5	’s	’s	PART
discernj-91	204	6	well	well	ADV
discernj-91	204	7	-	-	PUNCT
discernj-91	204	8	known	know	VERB
discernj-91	204	9	hypothesis	hypothesis	NOUN
discernj-91	204	10	that	that	PRON
discernj-91	204	11	people	people	NOUN
discernj-91	204	12	'	'	AUX
discernj-91	204	13	do	do	AUX
discernj-91	204	14	n't	not	PART
discernj-91	204	15	buy	buy	VERB
discernj-91	204	16	what	what	PRON
discernj-91	204	17	you	you	PRON
discernj-91	204	18	do	do	VERB
discernj-91	204	19	,	,	PUNCT
discernj-91	204	20	but	but	CCONJ
discernj-91	204	21	they	they	PRON
discernj-91	204	22	buy	buy	VERB
discernj-91	204	23	why	why	SCONJ
discernj-91	204	24	you	you	PRON
discernj-91	204	25	do	do	VERB
discernj-91	204	26	it	it	PRON
discernj-91	204	27	’	'	PUNCT
discernj-91	204	28	(	(	PUNCT
discernj-91	204	29	roi	roi	NOUN
discernj-91	204	30	group	group	NOUN
discernj-91	204	31	,	,	PUNCT
discernj-91	204	32	2016	2016	NUM
discernj-91	204	33	)	)	PUNCT
discernj-91	204	34	.	.	PUNCT
discernj-91	205	1	sharing	share	VERB
discernj-91	205	2	a	a	DET
discernj-91	205	3	‘	'	PUNCT
discernj-91	205	4	why	why	SCONJ
discernj-91	205	5	’	'	PUNCT
discernj-91	205	6	through	through	ADP
discernj-91	205	7	a	a	DET
discernj-91	205	8	personal	personal	ADJ
discernj-91	205	9	story	story	NOUN
discernj-91	205	10	can	can	AUX
discernj-91	205	11	be	be	AUX
discernj-91	205	12	authentic	authentic	ADJ
discernj-91	205	13	,	,	PUNCT
discernj-91	205	14	which	which	PRON
discernj-91	205	15	may	may	AUX
discernj-91	205	16	be	be	AUX
discernj-91	205	17	easier	easy	ADJ
discernj-91	205	18	for	for	ADP
discernj-91	205	19	small	small	ADJ
discernj-91	205	20	and	and	CCONJ
discernj-91	205	21	medium	medium	ADJ
discernj-91	205	22	enterprises	enterprise	NOUN
discernj-91	205	23	(	(	PUNCT
discernj-91	205	24	smes	sme	NOUN
discernj-91	205	25	)	)	PUNCT
discernj-91	205	26	in	in	ADP
discernj-91	205	27	fashion	fashion	NOUN
discernj-91	205	28	.	.	PUNCT
discernj-91	206	1	51	51	NUM
discernj-91	206	2	value	value	NOUN
discernj-91	206	3	of	of	ADP
discernj-91	206	4	collaborations	collaboration	NOUN
discernj-91	206	5	for	for	ADP
discernj-91	206	6	venturing	venture	VERB
discernj-91	206	7	into	into	ADP
discernj-91	206	8	new	new	ADJ
discernj-91	206	9	sectors	sector	NOUN
discernj-91	206	10	the	the	DET
discernj-91	206	11	value	value	NOUN
discernj-91	206	12	of	of	ADP
discernj-91	206	13	collaborations	collaboration	NOUN
discernj-91	206	14	was	be	AUX
discernj-91	206	15	consistently	consistently	ADV
discernj-91	206	16	mentioned	mention	VERB
discernj-91	206	17	in	in	ADP
discernj-91	206	18	the	the	DET
discernj-91	206	19	interviews	interview	NOUN
discernj-91	206	20	.	.	PUNCT
discernj-91	207	1	jonathan	jonathan	PROPN
discernj-91	207	2	chippindale	chippindale	PROPN
discernj-91	207	3	stated	state	VERB
discernj-91	207	4	that	that	SCONJ
discernj-91	207	5	collaborations	collaboration	NOUN
discernj-91	207	6	can	can	AUX
discernj-91	207	7	help	help	VERB
discernj-91	207	8	brands	brand	NOUN
discernj-91	207	9	align	align	VERB
discernj-91	207	10	themselves	themselves	PRON
discernj-91	207	11	with	with	ADP
discernj-91	207	12	‘	'	PUNCT
discernj-91	207	13	another	another	DET
discernj-91	207	14	cooler	cooler	ADJ
discernj-91	207	15	organisation	organisation	NOUN
discernj-91	207	16	’	'	PUNCT
discernj-91	207	17	or	or	CCONJ
discernj-91	207	18	lean	lean	VERB
discernj-91	207	19	on	on	ADP
discernj-91	207	20	it	it	PRON
discernj-91	207	21	.	.	PUNCT
discernj-91	208	1	he	he	PRON
discernj-91	208	2	referred	refer	VERB
discernj-91	208	3	to	to	ADP
discernj-91	208	4	some	some	DET
discernj-91	208	5	collaborations	collaboration	NOUN
discernj-91	208	6	that	that	PRON
discernj-91	208	7	connect	connect	VERB
discernj-91	208	8	similar	similar	ADJ
discernj-91	208	9	brands	brand	NOUN
discernj-91	208	10	such	such	ADJ
discernj-91	208	11	as	as	ADP
discernj-91	208	12	‘	'	PUNCT
discernj-91	208	13	hermes	herme	NOUN
discernj-91	208	14	x	x	SYM
discernj-91	208	15	rolls	roll	VERB
discernj-91	208	16	royce	royce	NOUN
discernj-91	208	17	’	'	PUNCT
discernj-91	208	18	versus	versus	ADP
discernj-91	208	19	other	other	ADJ
discernj-91	208	20	partnerships	partnership	NOUN
discernj-91	208	21	between	between	ADP
discernj-91	208	22	two	two	NUM
discernj-91	208	23	very	very	ADV
discernj-91	208	24	different	different	ADJ
discernj-91	208	25	brands	brand	NOUN
discernj-91	208	26	such	such	ADJ
discernj-91	208	27	as	as	ADP
discernj-91	208	28	‘	'	PUNCT
discernj-91	208	29	dolce	dolce	X
discernj-91	208	30	&	&	CCONJ
discernj-91	208	31	gabbana	gabbana	PROPN
discernj-91	208	32	x	x	PROPN
discernj-91	208	33	smeg	smeg	PROPN
discernj-91	208	34	’	'	PUNCT
discernj-91	208	35	.	.	PUNCT
discernj-91	209	1	interviewee	interviewee	PROPN
discernj-91	209	2	ruby	ruby	PROPN
discernj-91	209	3	wight	wight	PROPN
discernj-91	209	4	(	(	PUNCT
discernj-91	209	5	working	work	VERB
discernj-91	209	6	at	at	ADP
discernj-91	209	7	burberry	burberry	NOUN
discernj-91	209	8	)	)	PUNCT
discernj-91	209	9	highlighted	highlight	VERB
discernj-91	209	10	that	that	SCONJ
discernj-91	209	11	collaborations	collaboration	NOUN
discernj-91	209	12	can	can	AUX
discernj-91	209	13	be	be	AUX
discernj-91	209	14	useful	useful	ADJ
discernj-91	209	15	to	to	ADP
discernj-91	209	16	‘	'	PUNCT
discernj-91	209	17	venture	venture	NOUN
discernj-91	209	18	’	'	PUNCT
discernj-91	209	19	into	into	ADP
discernj-91	209	20	new	new	ADJ
discernj-91	209	21	sectors	sector	NOUN
discernj-91	209	22	.	.	PUNCT
discernj-91	210	1	for	for	ADP
discernj-91	210	2	instance	instance	NOUN
discernj-91	210	3	,	,	PUNCT
discernj-91	210	4	to	to	PART
discernj-91	210	5	create	create	VERB
discernj-91	210	6	the	the	DET
discernj-91	210	7	first	first	ADJ
discernj-91	210	8	sneaker	sneaker	NOUN
discernj-91	210	9	collection	collection	NOUN
discernj-91	210	10	for	for	ADP
discernj-91	210	11	the	the	DET
discernj-91	210	12	brand	brand	NOUN
discernj-91	210	13	and	and	CCONJ
discernj-91	210	14	make	make	VERB
discernj-91	210	15	sure	sure	ADJ
discernj-91	210	16	it	it	PRON
discernj-91	210	17	reached	reach	VERB
discernj-91	210	18	its	its	PRON
discernj-91	210	19	full	full	ADJ
discernj-91	210	20	potential	potential	NOUN
discernj-91	210	21	,	,	PUNCT
discernj-91	210	22	the	the	DET
discernj-91	210	23	brand	brand	NOUN
discernj-91	210	24	‘	'	PUNCT
discernj-91	210	25	worked	work	VERB
discernj-91	210	26	with	with	ADP
discernj-91	210	27	hypebeast	hypebeast	PROPN
discernj-91	210	28	to	to	PART
discernj-91	210	29	bring	bring	VERB
discernj-91	210	30	their	their	PRON
discernj-91	210	31	perspective	perspective	NOUN
discernj-91	210	32	to	to	ADP
discernj-91	210	33	that	that	DET
discernj-91	210	34	collection	collection	NOUN
discernj-91	210	35	,	,	PUNCT
discernj-91	210	36	as	as	SCONJ
discernj-91	210	37	they	they	PRON
discernj-91	210	38	have	have	VERB
discernj-91	210	39	a	a	DET
discernj-91	210	40	lot	lot	NOUN
discernj-91	210	41	of	of	ADP
discernj-91	210	42	authority	authority	NOUN
discernj-91	210	43	in	in	ADP
discernj-91	210	44	this	this	DET
discernj-91	210	45	streetwear	streetwear	NOUN
discernj-91	210	46	field	field	NOUN
discernj-91	210	47	,	,	PUNCT
discernj-91	210	48	so	so	ADV
discernj-91	210	49	could	could	AUX
discernj-91	210	50	bring	bring	VERB
discernj-91	210	51	this	this	DET
discernj-91	210	52	new	new	ADJ
discernj-91	210	53	era	era	NOUN
discernj-91	210	54	for	for	ADP
discernj-91	210	55	us	we	PRON
discernj-91	210	56	to	to	ADP
discernj-91	210	57	their	their	PRON
discernj-91	210	58	community	community	NOUN
discernj-91	210	59	in	in	ADP
discernj-91	210	60	a	a	DET
discernj-91	210	61	credible	credible	ADJ
discernj-91	210	62	way	way	NOUN
discernj-91	210	63	’	'	PUNCT
discernj-91	210	64	.	.	PUNCT
discernj-91	211	1	here	here	ADV
discernj-91	211	2	,	,	PUNCT
discernj-91	211	3	wight	wight	NOUN
discernj-91	211	4	refers	refer	VERB
discernj-91	211	5	to	to	ADP
discernj-91	211	6	collaborations	collaboration	NOUN
discernj-91	211	7	activated	activate	VERB
discernj-91	211	8	by	by	ADP
discernj-91	211	9	brands	brand	NOUN
discernj-91	211	10	to	to	PART
discernj-91	211	11	benefit	benefit	VERB
discernj-91	211	12	from	from	ADP
discernj-91	211	13	another	another	DET
discernj-91	211	14	company	company	NOUN
discernj-91	211	15	’s	’s	PART
discernj-91	211	16	credibility	credibility	NOUN
discernj-91	211	17	.	.	PUNCT
discernj-91	212	1	cross	cross	ADJ
discernj-91	212	2	-	-	NOUN
discernj-91	212	3	pollination	pollination	NOUN
discernj-91	212	4	of	of	ADP
discernj-91	212	5	audiences	audience	NOUN
discernj-91	212	6	or	or	CCONJ
discernj-91	212	7	skill	skill	NOUN
discernj-91	212	8	sets	set	NOUN
discernj-91	212	9	is	be	AUX
discernj-91	212	10	a	a	DET
discernj-91	212	11	popular	popular	ADJ
discernj-91	212	12	reason	reason	NOUN
discernj-91	212	13	why	why	SCONJ
discernj-91	212	14	brands	brand	NOUN
discernj-91	212	15	decide	decide	VERB
discernj-91	212	16	to	to	PART
discernj-91	212	17	collaborate	collaborate	VERB
discernj-91	212	18	and	and	CCONJ
discernj-91	212	19	bridge	bridge	NOUN
discernj-91	212	20	market	market	NOUN
discernj-91	212	21	gaps	gap	NOUN
discernj-91	212	22	.	.	PUNCT
discernj-91	213	1	new	new	ADJ
discernj-91	213	2	ideas	idea	NOUN
discernj-91	213	3	through	through	ADP
discernj-91	213	4	partnerships	partnership	NOUN
discernj-91	213	5	the	the	DET
discernj-91	213	6	foundation	foundation	NOUN
discernj-91	213	7	of	of	ADP
discernj-91	213	8	a	a	DET
discernj-91	213	9	successful	successful	ADJ
discernj-91	213	10	partnership	partnership	NOUN
discernj-91	213	11	involves	involve	VERB
discernj-91	213	12	celebrating	celebrate	VERB
discernj-91	213	13	individual	individual	ADJ
discernj-91	213	14	perspectives	perspective	NOUN
discernj-91	213	15	while	while	SCONJ
discernj-91	213	16	creating	create	VERB
discernj-91	213	17	new	new	ADJ
discernj-91	213	18	content	content	NOUN
discernj-91	213	19	.	.	PUNCT
discernj-91	214	1	interviewee	interviewee	PROPN
discernj-91	214	2	jonathan	jonathan	PROPN
discernj-91	214	3	chippindale	chippindale	PROPN
discernj-91	214	4	argued	argue	VERB
discernj-91	214	5	that	that	SCONJ
discernj-91	214	6	progress	progress	NOUN
discernj-91	214	7	happens	happen	VERB
discernj-91	214	8	when	when	SCONJ
discernj-91	214	9	two	two	NUM
discernj-91	214	10	people	people	NOUN
discernj-91	214	11	collaborate	collaborate	VERB
discernj-91	214	12	and	and	CCONJ
discernj-91	214	13	develop	develop	VERB
discernj-91	214	14	‘	'	PUNCT
discernj-91	214	15	a	a	DET
discernj-91	214	16	third	third	ADJ
discernj-91	214	17	idea	idea	NOUN
discernj-91	214	18	that	that	SCONJ
discernj-91	214	19	they	they	PRON
discernj-91	214	20	would	would	AUX
discernj-91	214	21	n't	not	PART
discernj-91	214	22	have	have	AUX
discernj-91	214	23	had	have	AUX
discernj-91	214	24	individually	individually	ADV
discernj-91	214	25	’	'	PUNCT
discernj-91	214	26	.	.	PUNCT
discernj-91	215	1	collaborations	collaboration	NOUN
discernj-91	215	2	can	can	AUX
discernj-91	215	3	be	be	AUX
discernj-91	215	4	used	use	VERB
discernj-91	215	5	in	in	ADP
discernj-91	215	6	guiding	guide	VERB
discernj-91	215	7	creative	creative	ADJ
discernj-91	215	8	content	content	NOUN
discernj-91	215	9	that	that	PRON
discernj-91	215	10	gives	give	VERB
discernj-91	215	11	both	both	DET
discernj-91	215	12	parties	party	NOUN
discernj-91	215	13	a	a	DET
discernj-91	215	14	chance	chance	NOUN
discernj-91	215	15	to	to	PART
discernj-91	215	16	highlight	highlight	VERB
discernj-91	215	17	their	their	PRON
discernj-91	215	18	work	work	NOUN
discernj-91	215	19	as	as	ADV
discernj-91	215	20	well	well	ADV
discernj-91	215	21	as	as	ADP
discernj-91	215	22	create	create	VERB
discernj-91	215	23	opportunities	opportunity	NOUN
discernj-91	215	24	for	for	ADP
discernj-91	215	25	new	new	ADJ
discernj-91	215	26	combined	combined	ADJ
discernj-91	215	27	perspectives	perspective	NOUN
discernj-91	215	28	.	.	PUNCT
discernj-91	216	1	to	to	PART
discernj-91	216	2	exemplify	exemplify	VERB
discernj-91	216	3	this	this	PRON
discernj-91	216	4	,	,	PUNCT
discernj-91	216	5	ruby	ruby	PROPN
discernj-91	216	6	wight	wight	NOUN
discernj-91	216	7	shared	share	VERB
discernj-91	216	8	her	her	PRON
discernj-91	216	9	experience	experience	NOUN
discernj-91	216	10	in	in	ADP
discernj-91	216	11	building	build	VERB
discernj-91	216	12	collaborations	collaboration	NOUN
discernj-91	216	13	at	at	ADP
discernj-91	216	14	burberry	burberry	NOUN
discernj-91	216	15	:	:	PUNCT
discernj-91	216	16	“	"	PUNCT
discernj-91	216	17	through	through	ADP
discernj-91	216	18	that	that	DET
discernj-91	216	19	process	process	NOUN
discernj-91	216	20	,	,	PUNCT
discernj-91	216	21	our	our	PRON
discernj-91	216	22	role	role	NOUN
discernj-91	216	23	is	be	AUX
discernj-91	216	24	one	one	NUM
discernj-91	216	25	of	of	ADP
discernj-91	216	26	commissioners	commissioner	NOUN
discernj-91	216	27	,	,	PUNCT
discernj-91	216	28	as	as	SCONJ
discernj-91	216	29	the	the	DET
discernj-91	216	30	brand	brand	NOUN
discernj-91	216	31	guardians	guardian	NOUN
discernj-91	216	32	that	that	PRON
discernj-91	216	33	guide	guide	VERB
discernj-91	216	34	the	the	DET
discernj-91	216	35	content	content	NOUN
discernj-91	216	36	,	,	PUNCT
discernj-91	216	37	to	to	PART
discernj-91	216	38	make	make	VERB
discernj-91	216	39	sure	sure	ADJ
discernj-91	216	40	it	it	PRON
discernj-91	216	41	feels	feel	VERB
discernj-91	216	42	connected	connected	ADJ
discernj-91	216	43	to	to	ADP
discernj-91	216	44	our	our	PRON
discernj-91	216	45	broader	broad	ADJ
discernj-91	216	46	brand	brand	NOUN
discernj-91	216	47	narrative	narrative	NOUN
discernj-91	216	48	,	,	PUNCT
discernj-91	216	49	and	and	CCONJ
discernj-91	216	50	something	something	PRON
discernj-91	216	51	that	that	PRON
discernj-91	216	52	our	our	PRON
discernj-91	216	53	audience	audience	NOUN
discernj-91	216	54	can	can	AUX
discernj-91	216	55	associate	associate	VERB
discernj-91	216	56	with	with	ADP
discernj-91	216	57	.	.	PUNCT
discernj-91	217	1	that	that	PRON
discernj-91	217	2	is	be	AUX
discernj-91	217	3	where	where	SCONJ
discernj-91	217	4	the	the	DET
discernj-91	217	5	magic	magic	NOUN
discernj-91	217	6	and	and	CCONJ
discernj-91	217	7	mystery	mystery	NOUN
discernj-91	217	8	of	of	ADP
discernj-91	217	9	the	the	DET
discernj-91	217	10	collaboration	collaboration	NOUN
discernj-91	217	11	comes	come	VERB
discernj-91	217	12	together	together	ADV
discernj-91	217	13	,	,	PUNCT
discernj-91	217	14	because	because	SCONJ
discernj-91	217	15	you	you	PRON
discernj-91	217	16	have	have	VERB
discernj-91	217	17	to	to	PART
discernj-91	217	18	make	make	VERB
discernj-91	217	19	space	space	NOUN
discernj-91	217	20	for	for	ADP
discernj-91	217	21	both	both	PRON
discernj-91	217	22	of	of	ADP
discernj-91	217	23	you	you	PRON
discernj-91	217	24	as	as	SCONJ
discernj-91	217	25	creative	creative	ADJ
discernj-91	217	26	teams	team	NOUN
discernj-91	217	27	to	to	PART
discernj-91	217	28	exercise	exercise	VERB
discernj-91	217	29	your	your	PRON
discernj-91	217	30	individual	individual	ADJ
discernj-91	217	31	perspectives	perspective	NOUN
discernj-91	217	32	and	and	CCONJ
discernj-91	217	33	find	find	VERB
discernj-91	217	34	a	a	DET
discernj-91	217	35	way	way	NOUN
discernj-91	217	36	to	to	PART
discernj-91	217	37	spot	spot	VERB
discernj-91	217	38	the	the	DET
discernj-91	217	39	synergies	synergy	NOUN
discernj-91	217	40	,	,	PUNCT
discernj-91	217	41	the	the	DET
discernj-91	217	42	frictions	friction	NOUN
discernj-91	217	43	,	,	PUNCT
discernj-91	217	44	the	the	DET
discernj-91	217	45	contrast	contrast	NOUN
discernj-91	217	46	and	and	CCONJ
discernj-91	217	47	contradictions	contradiction	NOUN
discernj-91	217	48	,	,	PUNCT
discernj-91	217	49	and	and	CCONJ
discernj-91	217	50	bring	bring	VERB
discernj-91	217	51	them	they	PRON
discernj-91	217	52	together	together	ADV
discernj-91	217	53	to	to	PART
discernj-91	217	54	make	make	VERB
discernj-91	217	55	something	something	PRON
discernj-91	217	56	that	that	PRON
discernj-91	217	57	may	may	AUX
discernj-91	217	58	not	not	PART
discernj-91	217	59	have	have	AUX
discernj-91	217	60	existed	exist	VERB
discernj-91	217	61	otherwise	otherwise	ADV
discernj-91	217	62	”	"	PUNCT
discernj-91	217	63	.	.	PUNCT
discernj-91	218	1	such	such	ADJ
discernj-91	218	2	collaborative	collaborative	ADJ
discernj-91	218	3	processes	process	NOUN
discernj-91	218	4	can	can	AUX
discernj-91	218	5	create	create	VERB
discernj-91	218	6	unique	unique	ADJ
discernj-91	218	7	outcomes	outcome	NOUN
discernj-91	218	8	and	and	CCONJ
discernj-91	218	9	innovative	innovative	ADJ
discernj-91	218	10	ideas	idea	NOUN
discernj-91	218	11	and	and	CCONJ
discernj-91	218	12	lead	lead	VERB
discernj-91	218	13	to	to	ADP
discernj-91	218	14	customer	customer	NOUN
discernj-91	218	15	acquisition	acquisition	NOUN
discernj-91	218	16	through	through	ADP
discernj-91	218	17	increased	increase	VERB
discernj-91	218	18	engagement	engagement	NOUN
discernj-91	218	19	.	.	PUNCT
discernj-91	219	1	the	the	DET
discernj-91	219	2	hope	hope	NOUN
discernj-91	219	3	for	for	ADP
discernj-91	219	4	a	a	DET
discernj-91	219	5	successful	successful	ADJ
discernj-91	219	6	collaboration	collaboration	NOUN
discernj-91	219	7	is	be	AUX
discernj-91	219	8	that	that	SCONJ
discernj-91	219	9	it	it	PRON
discernj-91	219	10	can	can	AUX
discernj-91	219	11	increase	increase	VERB
discernj-91	219	12	sales	sale	NOUN
discernj-91	219	13	and	and	CCONJ
discernj-91	219	14	make	make	VERB
discernj-91	219	15	a	a	DET
discernj-91	219	16	beneficial	beneficial	ADJ
discernj-91	219	17	addition	addition	NOUN
discernj-91	219	18	to	to	ADP
discernj-91	219	19	the	the	DET
discernj-91	219	20	brand	brand	NOUN
discernj-91	219	21	narrative	narrative	NOUN
discernj-91	219	22	which	which	PRON
discernj-91	219	23	will	will	AUX
discernj-91	219	24	last	last	VERB
discernj-91	219	25	for	for	ADP
discernj-91	219	26	the	the	DET
discernj-91	219	27	long	long	ADJ
discernj-91	219	28	term	term	NOUN
discernj-91	219	29	.	.	PUNCT
discernj-91	220	1	a	a	DET
discernj-91	220	2	framework	framework	NOUN
discernj-91	220	3	for	for	ADP
discernj-91	220	4	business	business	NOUN
discernj-91	220	5	partnerships	partnership	NOUN
discernj-91	220	6	with	with	ADP
discernj-91	220	7	a	a	DET
discernj-91	220	8	social	social	ADJ
discernj-91	220	9	purpose	purpose	NOUN
discernj-91	220	10	the	the	DET
discernj-91	220	11	findings	finding	NOUN
discernj-91	220	12	from	from	ADP
discernj-91	220	13	the	the	DET
discernj-91	220	14	primary	primary	ADJ
discernj-91	220	15	and	and	CCONJ
discernj-91	220	16	secondary	secondary	ADJ
discernj-91	220	17	research	research	NOUN
discernj-91	220	18	discussed	discuss	VERB
discernj-91	220	19	in	in	ADP
discernj-91	220	20	the	the	DET
discernj-91	220	21	previous	previous	ADJ
discernj-91	220	22	sections	section	NOUN
discernj-91	220	23	informed	inform	VERB
discernj-91	220	24	the	the	DET
discernj-91	220	25	development	development	NOUN
discernj-91	220	26	of	of	ADP
discernj-91	220	27	a	a	DET
discernj-91	220	28	framework	framework	NOUN
discernj-91	220	29	for	for	ADP
discernj-91	220	30	building	build	VERB
discernj-91	220	31	business	business	NOUN
discernj-91	220	32	partnerships	partnership	NOUN
discernj-91	220	33	with	with	ADP
discernj-91	220	34	a	a	DET
discernj-91	220	35	social	social	ADJ
discernj-91	220	36	purpose	purpose	NOUN
discernj-91	220	37	.	.	PUNCT
discernj-91	221	1	the	the	DET
discernj-91	221	2	research	research	NOUN
discernj-91	221	3	findings	finding	NOUN
discernj-91	221	4	informed	inform	VERB
discernj-91	221	5	the	the	DET
discernj-91	221	6	outline	outline	NOUN
discernj-91	221	7	of	of	ADP
discernj-91	221	8	questions	question	NOUN
discernj-91	221	9	which	which	PRON
discernj-91	221	10	were	be	AUX
discernj-91	221	11	used	use	VERB
discernj-91	221	12	at	at	ADP
discernj-91	221	13	the	the	DET
discernj-91	221	14	panel	panel	NOUN
discernj-91	221	15	entitled	entitle	VERB
discernj-91	221	16	‘	'	PUNCT
discernj-91	221	17	fashion	fashion	NOUN
discernj-91	221	18	and	and	CCONJ
discernj-91	221	19	wellbeing	wellbee	VERB
discernj-91	221	20	’	'	PUNCT
discernj-91	221	21	that	that	PRON
discernj-91	221	22	was	be	AUX
discernj-91	221	23	held	hold	VERB
discernj-91	221	24	in	in	ADP
discernj-91	221	25	september	september	PROPN
discernj-91	221	26	2021	2021	NUM
discernj-91	221	27	as	as	ADP
discernj-91	221	28	a	a	DET
discernj-91	221	29	collaboration	collaboration	NOUN
discernj-91	221	30	between	between	ADP
discernj-91	221	31	‘	'	PUNCT
discernj-91	221	32	helpingyourself	helpingyourself	PRON
discernj-91	221	33	’	'	PUNCT
discernj-91	221	34	and	and	CCONJ
discernj-91	221	35	‘	'	PUNCT
discernj-91	221	36	the	the	DET
discernj-91	221	37	fashion	fashion	NOUN
discernj-91	221	38	clinic	clinic	NOUN
discernj-91	221	39	’	'	PUNCT
discernj-91	221	40	.	.	PUNCT
discernj-91	222	1	the	the	DET
discernj-91	222	2	latter	latter	ADJ
discernj-91	222	3	was	be	AUX
discernj-91	222	4	created	create	VERB
discernj-91	222	5	in	in	ADP
discernj-91	222	6	conjunction	conjunction	NOUN
discernj-91	222	7	with	with	ADP
discernj-91	222	8	the	the	DET
discernj-91	222	9	ma	ma	PROPN
discernj-91	222	10	fashion	fashion	NOUN
discernj-91	222	11	entrepreneurship	entrepreneurship	NOUN
discernj-91	222	12	and	and	CCONJ
discernj-91	222	13	innovation	innovation	NOUN
discernj-91	222	14	course	course	NOUN
discernj-91	222	15	at	at	ADP
discernj-91	222	16	london	london	PROPN
discernj-91	222	17	college	college	PROPN
discernj-91	222	18	of	of	ADP
discernj-91	222	19	fashion	fashion	NOUN
discernj-91	222	20	,	,	PUNCT
discernj-91	222	21	university	university	NOUN
discernj-91	222	22	of	of	ADP
discernj-91	222	23	the	the	DET
discernj-91	222	24	arts	art	NOUN
discernj-91	222	25	london	london	PROPN
discernj-91	222	26	(	(	PUNCT
discernj-91	222	27	ual	ual	PROPN
discernj-91	222	28	)	)	PUNCT
discernj-91	222	29	to	to	PART
discernj-91	222	30	be	be	AUX
discernj-91	222	31	a	a	DET
discernj-91	222	32	hub	hub	NOUN
discernj-91	222	33	connecting	connect	VERB
discernj-91	222	34	creatives	creative	NOUN
discernj-91	222	35	in	in	ADP
discernj-91	222	36	the	the	DET
discernj-91	222	37	fashion	fashion	NOUN
discernj-91	222	38	industry	industry	NOUN
discernj-91	222	39	.	.	PUNCT
discernj-91	223	1	this	this	PRON
discernj-91	223	2	was	be	AUX
discernj-91	223	3	deemed	deem	VERB
discernj-91	223	4	an	an	DET
discernj-91	223	5	appropriate	appropriate	ADJ
discernj-91	223	6	audience	audience	NOUN
discernj-91	223	7	for	for	ADP
discernj-91	223	8	disseminating	disseminate	VERB
discernj-91	223	9	this	this	DET
discernj-91	223	10	research	research	NOUN
discernj-91	223	11	and	and	CCONJ
discernj-91	223	12	its	its	PRON
discernj-91	223	13	output	output	NOUN
discernj-91	223	14	,	,	PUNCT
discernj-91	223	15	since	since	SCONJ
discernj-91	223	16	members	member	NOUN
discernj-91	223	17	of	of	ADP
discernj-91	223	18	the	the	DET
discernj-91	223	19	fashion	fashion	NOUN
discernj-91	223	20	clinic	clinic	NOUN
discernj-91	223	21	are	be	AUX
discernj-91	223	22	interested	interested	ADJ
discernj-91	223	23	in	in	ADP
discernj-91	223	24	fashion	fashion	NOUN
discernj-91	223	25	entrepreneurship	entrepreneurship	NOUN
discernj-91	223	26	.	.	PUNCT
discernj-91	224	1	in	in	ADP
discernj-91	224	2	doing	do	VERB
discernj-91	224	3	so	so	ADV
discernj-91	224	4	,	,	PUNCT
discernj-91	224	5	the	the	DET
discernj-91	224	6	collaboration	collaboration	NOUN
discernj-91	224	7	between	between	ADP
discernj-91	224	8	helpingyourself	helpingyourself	PRON
discernj-91	224	9	and	and	CCONJ
discernj-91	224	10	the	the	DET
discernj-91	224	11	fashion	fashion	NOUN
discernj-91	224	12	clinic	clinic	NOUN
discernj-91	224	13	adopted	adopt	VERB
discernj-91	224	14	principles	principle	NOUN
discernj-91	224	15	drawn	draw	VERB
discernj-91	224	16	from	from	ADP
discernj-91	224	17	the	the	DET
discernj-91	224	18	framework	framework	NOUN
discernj-91	224	19	such	such	ADJ
discernj-91	224	20	as	as	ADP
discernj-91	224	21	cross	cross	NOUN
discernj-91	224	22	-	-	NOUN
discernj-91	224	23	pollination	pollination	NOUN
discernj-91	224	24	of	of	ADP
discernj-91	224	25	audiences	audience	NOUN
discernj-91	224	26	.	.	PUNCT
discernj-91	225	1	the	the	DET
discernj-91	225	2	panel	panel	NOUN
discernj-91	225	3	discussion	discussion	NOUN
discernj-91	225	4	was	be	AUX
discernj-91	225	5	publicised	publicise	VERB
discernj-91	225	6	on	on	ADP
discernj-91	225	7	social	social	ADJ
discernj-91	225	8	media	medium	NOUN
discernj-91	225	9	and	and	CCONJ
discernj-91	225	10	then	then	ADV
discernj-91	225	11	published	publish	VERB
discernj-91	225	12	as	as	ADP
discernj-91	225	13	a	a	DET
discernj-91	225	14	podcast	podcast	NOUN
discernj-91	225	15	on	on	ADP
discernj-91	225	16	spotify	spotify	NOUN
discernj-91	225	17	.	.	PUNCT
discernj-91	226	1	the	the	DET
discernj-91	226	2	panel	panel	NOUN
discernj-91	226	3	led	lead	VERB
discernj-91	226	4	to	to	ADP
discernj-91	226	5	plans	plan	NOUN
discernj-91	226	6	being	be	AUX
discernj-91	226	7	made	make	VERB
discernj-91	226	8	for	for	ADP
discernj-91	226	9	two	two	NUM
discernj-91	226	10	more	more	ADJ
discernj-91	226	11	collaborations	collaboration	NOUN
discernj-91	226	12	.	.	PUNCT
discernj-91	227	1	drawing	draw	VERB
discernj-91	227	2	from	from	ADP
discernj-91	227	3	the	the	DET
discernj-91	227	4	findings	finding	NOUN
discernj-91	227	5	from	from	ADP
discernj-91	227	6	the	the	DET
discernj-91	227	7	primary	primary	ADJ
discernj-91	227	8	and	and	CCONJ
discernj-91	227	9	secondary	secondary	ADJ
discernj-91	227	10	research	research	NOUN
discernj-91	227	11	,	,	PUNCT
discernj-91	227	12	the	the	DET
discernj-91	227	13	framework	framework	NOUN
discernj-91	227	14	includes	include	VERB
discernj-91	227	15	a	a	DET
discernj-91	227	16	checklist	checklist	NOUN
discernj-91	227	17	of	of	ADP
discernj-91	227	18	things	thing	NOUN
discernj-91	227	19	that	that	PRON
discernj-91	227	20	brands	brand	NOUN
discernj-91	227	21	could	could	AUX
discernj-91	227	22	consider	consider	VERB
discernj-91	227	23	when	when	SCONJ
discernj-91	227	24	creating	create	VERB
discernj-91	227	25	collaborations	collaboration	NOUN
discernj-91	227	26	and	and	CCONJ
discernj-91	227	27	charitable	charitable	ADJ
discernj-91	227	28	projects	project	NOUN
discernj-91	227	29	.	.	PUNCT
discernj-91	228	1	moreover	moreover	ADV
discernj-91	228	2	,	,	PUNCT
discernj-91	228	3	the	the	DET
discernj-91	228	4	framework	framework	NOUN
discernj-91	228	5	so	so	ADV
discernj-91	228	6	far	far	ADV
discernj-91	228	7	52	52	NUM
discernj-91	228	8	was	be	AUX
discernj-91	228	9	presented	present	VERB
discernj-91	228	10	by	by	ADP
discernj-91	228	11	the	the	DET
discernj-91	228	12	first	first	ADJ
discernj-91	228	13	author	author	NOUN
discernj-91	228	14	of	of	ADP
discernj-91	228	15	this	this	DET
discernj-91	228	16	paper	paper	NOUN
discernj-91	228	17	to	to	ADP
discernj-91	228	18	students	student	NOUN
discernj-91	228	19	in	in	ADP
discernj-91	228	20	the	the	DET
discernj-91	228	21	bsc	bsc	PROPN
discernj-91	228	22	in	in	ADP
discernj-91	228	23	psychology	psychology	NOUN
discernj-91	228	24	of	of	ADP
discernj-91	228	25	fashion	fashion	NOUN
discernj-91	228	26	course	course	NOUN
discernj-91	228	27	at	at	ADP
discernj-91	228	28	london	london	PROPN
discernj-91	228	29	college	college	PROPN
discernj-91	228	30	of	of	ADP
discernj-91	228	31	fashion	fashion	NOUN
discernj-91	228	32	,	,	PUNCT
discernj-91	228	33	ual	ual	ADJ
discernj-91	228	34	to	to	PART
discernj-91	228	35	disseminate	disseminate	VERB
discernj-91	228	36	the	the	DET
discernj-91	228	37	research	research	NOUN
discernj-91	228	38	and	and	CCONJ
discernj-91	228	39	begin	begin	VERB
discernj-91	228	40	to	to	PART
discernj-91	228	41	nurture	nurture	VERB
discernj-91	228	42	the	the	DET
discernj-91	228	43	next	next	ADJ
discernj-91	228	44	generation	generation	NOUN
discernj-91	228	45	of	of	ADP
discernj-91	228	46	professionals	professional	NOUN
discernj-91	228	47	who	who	PRON
discernj-91	228	48	could	could	AUX
discernj-91	228	49	create	create	VERB
discernj-91	228	50	positive	positive	ADJ
discernj-91	228	51	social	social	ADJ
discernj-91	228	52	change	change	NOUN
discernj-91	228	53	in	in	ADP
discernj-91	228	54	and	and	CCONJ
discernj-91	228	55	through	through	ADP
discernj-91	228	56	fashion	fashion	NOUN
discernj-91	228	57	.	.	PUNCT
discernj-91	229	1	figure	figure	NOUN
discernj-91	229	2	10	10	NUM
discernj-91	229	3	illustrates	illustrate	VERB
discernj-91	229	4	the	the	DET
discernj-91	229	5	key	key	ADJ
discernj-91	229	6	headings	heading	NOUN
discernj-91	229	7	and	and	CCONJ
discernj-91	229	8	insights	insight	NOUN
discernj-91	229	9	from	from	ADP
discernj-91	229	10	the	the	DET
discernj-91	229	11	‘	'	PUNCT
discernj-91	229	12	benevolent	benevolent	ADJ
discernj-91	229	13	future	future	NOUN
discernj-91	229	14	of	of	ADP
discernj-91	229	15	fashion	fashion	NOUN
discernj-91	229	16	framework	framework	NOUN
discernj-91	229	17	’	'	PUNCT
discernj-91	229	18	.	.	PUNCT
discernj-91	230	1	the	the	DET
discernj-91	230	2	framework	framework	NOUN
discernj-91	230	3	summarises	summarise	VERB
discernj-91	230	4	the	the	DET
discernj-91	230	5	benefits	benefit	NOUN
discernj-91	230	6	of	of	ADP
discernj-91	230	7	benevolent	benevolent	ADJ
discernj-91	230	8	collaborations	collaboration	NOUN
discernj-91	230	9	and	and	CCONJ
discernj-91	230	10	provides	provide	VERB
discernj-91	230	11	a	a	DET
discernj-91	230	12	guide	guide	NOUN
discernj-91	230	13	to	to	ADP
discernj-91	230	14	using	use	VERB
discernj-91	230	15	8	8	NUM
discernj-91	230	16	key	key	ADJ
discernj-91	230	17	principles	principle	NOUN
discernj-91	230	18	to	to	PART
discernj-91	230	19	create	create	VERB
discernj-91	230	20	a	a	DET
discernj-91	230	21	successful	successful	ADJ
discernj-91	230	22	benevolent	benevolent	ADJ
discernj-91	230	23	collaboration	collaboration	NOUN
discernj-91	230	24	.	.	PUNCT
discernj-91	231	1	in	in	ADP
discernj-91	231	2	this	this	DET
discernj-91	231	3	context	context	NOUN
discernj-91	231	4	,	,	PUNCT
discernj-91	231	5	success	success	NOUN
discernj-91	231	6	is	be	AUX
discernj-91	231	7	measured	measure	VERB
discernj-91	231	8	by	by	ADP
discernj-91	231	9	longevity	longevity	NOUN
discernj-91	231	10	,	,	PUNCT
discernj-91	231	11	as	as	SCONJ
discernj-91	231	12	,	,	PUNCT
discernj-91	231	13	ideally	ideally	ADV
discernj-91	231	14	,	,	PUNCT
discernj-91	231	15	socially	socially	ADV
discernj-91	231	16	impactful	impactful	ADJ
discernj-91	231	17	projects	project	NOUN
discernj-91	231	18	benefit	benefit	VERB
discernj-91	231	19	everyone	everyone	PRON
discernj-91	231	20	involved	involve	VERB
discernj-91	231	21	,	,	PUNCT
discernj-91	231	22	leading	lead	VERB
discernj-91	231	23	businesses	business	NOUN
discernj-91	231	24	to	to	PART
discernj-91	231	25	commit	commit	VERB
discernj-91	231	26	to	to	ADP
discernj-91	231	27	a	a	DET
discernj-91	231	28	social	social	ADJ
discernj-91	231	29	purpose	purpose	NOUN
discernj-91	231	30	.	.	PUNCT
discernj-91	232	1	as	as	SCONJ
discernj-91	232	2	more	more	ADJ
discernj-91	232	3	businesses	business	NOUN
discernj-91	232	4	discover	discover	VERB
discernj-91	232	5	the	the	DET
discernj-91	232	6	multifaceted	multifaceted	ADJ
discernj-91	232	7	benefits	benefit	NOUN
discernj-91	232	8	of	of	ADP
discernj-91	232	9	these	these	DET
discernj-91	232	10	projects	project	NOUN
discernj-91	232	11	and	and	CCONJ
discernj-91	232	12	adopt	adopt	VERB
discernj-91	232	13	these	these	DET
discernj-91	232	14	practices	practice	NOUN
discernj-91	232	15	,	,	PUNCT
discernj-91	232	16	there	there	PRON
discernj-91	232	17	is	be	VERB
discernj-91	232	18	an	an	DET
discernj-91	232	19	opportunity	opportunity	NOUN
discernj-91	232	20	for	for	ADP
discernj-91	232	21	large	large	ADJ
discernj-91	232	22	-	-	PUNCT
discernj-91	232	23	scale	scale	NOUN
discernj-91	232	24	change	change	NOUN
discernj-91	232	25	in	in	ADP
discernj-91	232	26	consumer	consumer	NOUN
discernj-91	232	27	culture	culture	NOUN
discernj-91	232	28	as	as	SCONJ
discernj-91	232	29	it	it	PRON
discernj-91	232	30	moves	move	VERB
discernj-91	232	31	towards	towards	ADP
discernj-91	232	32	benefiting	benefit	VERB
discernj-91	232	33	businesses	business	NOUN
discernj-91	232	34	,	,	PUNCT
discernj-91	232	35	consumers	consumer	NOUN
discernj-91	232	36	and	and	CCONJ
discernj-91	232	37	society	society	NOUN
discernj-91	232	38	.	.	PUNCT
discernj-91	233	1	to	to	PART
discernj-91	233	2	make	make	VERB
discernj-91	233	3	the	the	DET
discernj-91	233	4	framework	framework	NOUN
discernj-91	233	5	accessible	accessible	ADJ
discernj-91	233	6	,	,	PUNCT
discernj-91	233	7	the	the	DET
discernj-91	233	8	content	content	NOUN
discernj-91	233	9	of	of	ADP
discernj-91	233	10	the	the	DET
discernj-91	233	11	framework	framework	NOUN
discernj-91	233	12	is	be	AUX
discernj-91	233	13	written	write	VERB
discernj-91	233	14	in	in	ADP
discernj-91	233	15	an	an	DET
discernj-91	233	16	accessible	accessible	ADJ
discernj-91	233	17	‘	'	PUNCT
discernj-91	233	18	newspaper	newspaper	NOUN
discernj-91	233	19	’	'	PUNCT
discernj-91	233	20	tone	tone	NOUN
discernj-91	233	21	of	of	ADP
discernj-91	233	22	voice	voice	NOUN
discernj-91	233	23	.	.	PUNCT
discernj-91	234	1	the	the	DET
discernj-91	234	2	framework	framework	NOUN
discernj-91	234	3	is	be	AUX
discernj-91	234	4	distributed	distribute	VERB
discernj-91	234	5	as	as	ADP
discernj-91	234	6	a	a	DET
discernj-91	234	7	‘	'	PUNCT
discernj-91	234	8	read	read	VERB
discernj-91	234	9	-	-	PUNCT
discernj-91	234	10	only	only	ADJ
discernj-91	234	11	’	'	PUNCT
discernj-91	234	12	website	website	NOUN
discernj-91	234	13	link	link	NOUN
discernj-91	234	14	which	which	PRON
discernj-91	234	15	can	can	AUX
discernj-91	234	16	be	be	AUX
discernj-91	234	17	easily	easily	ADV
discernj-91	234	18	accessed	access	VERB
discernj-91	234	19	by	by	ADP
discernj-91	234	20	the	the	DET
discernj-91	234	21	public	public	NOUN
discernj-91	234	22	(	(	PUNCT
discernj-91	234	23	https://rebrand.ly/ecwldzl	https://rebrand.ly/ecwldzl	NOUN
discernj-91	234	24	)	)	PUNCT
discernj-91	234	25	.	.	PUNCT
discernj-91	235	1	the	the	DET
discernj-91	235	2	online	online	ADJ
discernj-91	235	3	document	document	NOUN
discernj-91	235	4	is	be	AUX
discernj-91	235	5	editable	editable	ADJ
discernj-91	235	6	by	by	ADP
discernj-91	235	7	the	the	DET
discernj-91	235	8	researcher	researcher	NOUN
discernj-91	235	9	and	and	CCONJ
discernj-91	235	10	first	first	ADJ
discernj-91	235	11	author	author	NOUN
discernj-91	235	12	of	of	ADP
discernj-91	235	13	this	this	DET
discernj-91	235	14	paper	paper	NOUN
discernj-91	235	15	.	.	PUNCT
discernj-91	236	1	embedded	embed	VERB
discernj-91	236	2	into	into	ADP
discernj-91	236	3	the	the	DET
discernj-91	236	4	framework	framework	NOUN
discernj-91	236	5	is	be	AUX
discernj-91	236	6	a	a	DET
discernj-91	236	7	request	request	NOUN
discernj-91	236	8	for	for	ADP
discernj-91	236	9	readers	reader	NOUN
discernj-91	236	10	who	who	PRON
discernj-91	236	11	have	have	AUX
discernj-91	236	12	adopted	adopt	VERB
discernj-91	236	13	the	the	DET
discernj-91	236	14	framework	framework	NOUN
discernj-91	236	15	to	to	PART
discernj-91	236	16	contribute	contribute	VERB
discernj-91	236	17	feedback	feedback	NOUN
discernj-91	236	18	and	and	CCONJ
discernj-91	236	19	suggestions	suggestion	NOUN
discernj-91	236	20	via	via	ADP
discernj-91	236	21	email	email	NOUN
discernj-91	236	22	.	.	PUNCT
discernj-91	237	1	the	the	DET
discernj-91	237	2	feedback	feedback	NOUN
discernj-91	237	3	will	will	AUX
discernj-91	237	4	be	be	AUX
discernj-91	237	5	evaluated	evaluate	VERB
discernj-91	237	6	and	and	CCONJ
discernj-91	237	7	amendments	amendment	NOUN
discernj-91	237	8	made	make	VERB
discernj-91	237	9	,	,	PUNCT
discernj-91	237	10	fulfilling	fulfil	VERB
discernj-91	237	11	the	the	DET
discernj-91	237	12	intention	intention	NOUN
discernj-91	237	13	of	of	ADP
discernj-91	237	14	sustaining	sustain	VERB
discernj-91	237	15	an	an	DET
discernj-91	237	16	ongoing	ongoing	ADJ
discernj-91	237	17	project	project	NOUN
discernj-91	237	18	that	that	PRON
discernj-91	237	19	can	can	AUX
discernj-91	237	20	continue	continue	VERB
discernj-91	237	21	to	to	PART
discernj-91	237	22	develop	develop	VERB
discernj-91	237	23	and	and	CCONJ
discernj-91	237	24	widen	widen	VERB
discernj-91	237	25	its	its	PRON
discernj-91	237	26	scope	scope	NOUN
discernj-91	237	27	,	,	PUNCT
discernj-91	237	28	contribution	contribution	NOUN
discernj-91	237	29	,	,	PUNCT
discernj-91	237	30	and	and	CCONJ
discernj-91	237	31	impact	impact	NOUN
discernj-91	237	32	.	.	PUNCT
discernj-91	238	1	this	this	DET
discernj-91	238	2	resource	resource	NOUN
discernj-91	238	3	constitutes	constitute	VERB
discernj-91	238	4	a	a	DET
discernj-91	238	5	legacy	legacy	NOUN
discernj-91	238	6	of	of	ADP
discernj-91	238	7	the	the	DET
discernj-91	238	8	project	project	NOUN
discernj-91	238	9	presented	present	VERB
discernj-91	238	10	in	in	ADP
discernj-91	238	11	this	this	DET
discernj-91	238	12	paper	paper	NOUN
discernj-91	238	13	.	.	PUNCT
discernj-91	239	1	53	53	NUM
discernj-91	239	2	figure	figure	NOUN
discernj-91	239	3	10	10	NUM
discernj-91	239	4	:	:	PUNCT
discernj-91	239	5	key	key	ADJ
discernj-91	239	6	themes	theme	NOUN
discernj-91	239	7	underpinning	underpin	VERB
discernj-91	239	8	the	the	DET
discernj-91	239	9	‘	'	PUNCT
discernj-91	239	10	benevolent	benevolent	ADJ
discernj-91	239	11	future	future	NOUN
discernj-91	239	12	of	of	ADP
discernj-91	239	13	fashion	fashion	NOUN
discernj-91	239	14	collaboration	collaboration	NOUN
discernj-91	239	15	framework	framework	NOUN
discernj-91	239	16	’	'	PUNCT
discernj-91	239	17	.	.	PUNCT
discernj-91	240	1	54	54	NUM
discernj-91	240	2	conclusions	conclusion	NOUN
discernj-91	240	3	this	this	DET
discernj-91	240	4	paper	paper	NOUN
discernj-91	240	5	discussed	discuss	VERB
discernj-91	240	6	a	a	DET
discernj-91	240	7	research	research	NOUN
discernj-91	240	8	project	project	NOUN
discernj-91	240	9	aimed	aim	VERB
discernj-91	240	10	at	at	ADP
discernj-91	240	11	demonstrating	demonstrate	VERB
discernj-91	240	12	ways	way	NOUN
discernj-91	240	13	in	in	ADP
discernj-91	240	14	which	which	PRON
discernj-91	240	15	the	the	DET
discernj-91	240	16	fashion	fashion	NOUN
discernj-91	240	17	system	system	NOUN
discernj-91	240	18	can	can	AUX
discernj-91	240	19	begin	begin	VERB
discernj-91	240	20	to	to	PART
discernj-91	240	21	benefit	benefit	VERB
discernj-91	240	22	society	society	NOUN
discernj-91	240	23	,	,	PUNCT
discernj-91	240	24	consumers	consumer	NOUN
discernj-91	240	25	and	and	CCONJ
discernj-91	240	26	businesses	business	NOUN
discernj-91	240	27	more	more	ADJ
discernj-91	240	28	.	.	PUNCT
discernj-91	241	1	this	this	PRON
discernj-91	241	2	is	be	AUX
discernj-91	241	3	driven	drive	VERB
discernj-91	241	4	by	by	ADP
discernj-91	241	5	a	a	DET
discernj-91	241	6	desire	desire	NOUN
discernj-91	241	7	to	to	PART
discernj-91	241	8	address	address	VERB
discernj-91	241	9	the	the	DET
discernj-91	241	10	needs	need	NOUN
discernj-91	241	11	and	and	CCONJ
discernj-91	241	12	aspirations	aspiration	NOUN
discernj-91	241	13	of	of	ADP
discernj-91	241	14	contemporary	contemporary	ADJ
discernj-91	241	15	societies	society	NOUN
discernj-91	241	16	and	and	CCONJ
discernj-91	241	17	to	to	PART
discernj-91	241	18	counter	counter	VERB
discernj-91	241	19	the	the	DET
discernj-91	241	20	lack	lack	NOUN
discernj-91	241	21	of	of	ADP
discernj-91	241	22	critical	critical	ADJ
discernj-91	241	23	disclosure	disclosure	NOUN
discernj-91	241	24	in	in	ADP
discernj-91	241	25	the	the	DET
discernj-91	241	26	past	past	NOUN
discernj-91	241	27	of	of	ADP
discernj-91	241	28	the	the	DET
discernj-91	241	29	negative	negative	ADJ
discernj-91	241	30	impacts	impact	NOUN
discernj-91	241	31	caused	cause	VERB
discernj-91	241	32	by	by	ADP
discernj-91	241	33	the	the	DET
discernj-91	241	34	fashion	fashion	NOUN
discernj-91	241	35	industry	industry	NOUN
discernj-91	241	36	.	.	PUNCT
discernj-91	242	1	the	the	DET
discernj-91	242	2	research	research	NOUN
discernj-91	242	3	was	be	AUX
discernj-91	242	4	fuelled	fuel	VERB
discernj-91	242	5	by	by	ADP
discernj-91	242	6	a	a	DET
discernj-91	242	7	desire	desire	NOUN
discernj-91	242	8	to	to	PART
discernj-91	242	9	change	change	VERB
discernj-91	242	10	the	the	DET
discernj-91	242	11	fashion	fashion	NOUN
discernj-91	242	12	system	system	NOUN
discernj-91	242	13	,	,	PUNCT
discernj-91	242	14	and	and	CCONJ
discernj-91	242	15	this	this	PRON
discernj-91	242	16	was	be	AUX
discernj-91	242	17	highlighted	highlight	VERB
discernj-91	242	18	by	by	ADP
discernj-91	242	19	the	the	DET
discernj-91	242	20	theme	theme	NOUN
discernj-91	242	21	of	of	ADP
discernj-91	242	22	disillusionment	disillusionment	NOUN
discernj-91	242	23	that	that	PRON
discernj-91	242	24	recured	recur	VERB
discernj-91	242	25	across	across	ADP
discernj-91	242	26	all	all	DET
discernj-91	242	27	the	the	DET
discernj-91	242	28	data	datum	NOUN
discernj-91	242	29	collected	collect	VERB
discernj-91	242	30	(	(	PUNCT
discernj-91	242	31	from	from	ADP
discernj-91	242	32	the	the	DET
discernj-91	242	33	consumer	consumer	NOUN
discernj-91	242	34	survey	survey	NOUN
discernj-91	242	35	to	to	ADP
discernj-91	242	36	the	the	DET
discernj-91	242	37	interviews	interview	NOUN
discernj-91	242	38	with	with	ADP
discernj-91	242	39	industry	industry	NOUN
discernj-91	242	40	experts	expert	NOUN
discernj-91	242	41	)	)	PUNCT
discernj-91	242	42	.	.	PUNCT
discernj-91	243	1	with	with	ADP
discernj-91	243	2	this	this	PRON
discernj-91	243	3	in	in	ADP
discernj-91	243	4	mind	mind	NOUN
discernj-91	243	5	,	,	PUNCT
discernj-91	243	6	the	the	DET
discernj-91	243	7	project	project	NOUN
discernj-91	243	8	presented	present	VERB
discernj-91	243	9	in	in	ADP
discernj-91	243	10	this	this	DET
discernj-91	243	11	paper	paper	NOUN
discernj-91	243	12	was	be	AUX
discernj-91	243	13	developed	develop	VERB
discernj-91	243	14	at	at	ADP
discernj-91	243	15	the	the	DET
discernj-91	243	16	intersection	intersection	NOUN
discernj-91	243	17	of	of	ADP
discernj-91	243	18	fashion	fashion	NOUN
discernj-91	243	19	,	,	PUNCT
discernj-91	243	20	collaborations	collaboration	NOUN
discernj-91	243	21	/	/	SYM
discernj-91	243	22	partnerships	partnership	NOUN
discernj-91	243	23	and	and	CCONJ
discernj-91	243	24	non	non	ADJ
discernj-91	243	25	-	-	ADJ
discernj-91	243	26	profit	profit	ADJ
discernj-91	243	27	development	development	NOUN
discernj-91	243	28	.	.	PUNCT
discernj-91	244	1	perspectives	perspective	NOUN
discernj-91	244	2	from	from	ADP
discernj-91	244	3	the	the	DET
discernj-91	244	4	public	public	ADJ
discernj-91	244	5	and	and	CCONJ
discernj-91	244	6	fashion	fashion	NOUN
discernj-91	244	7	sector	sector	NOUN
discernj-91	244	8	experts	expert	NOUN
discernj-91	244	9	were	be	AUX
discernj-91	244	10	collected	collect	VERB
discernj-91	244	11	and	and	CCONJ
discernj-91	244	12	cross	cross	ADJ
discernj-91	244	13	-	-	ADJ
discernj-91	244	14	referenced	referenced	ADJ
discernj-91	244	15	,	,	PUNCT
discernj-91	244	16	providing	provide	VERB
discernj-91	244	17	valuable	valuable	ADJ
discernj-91	244	18	insights	insight	NOUN
discernj-91	244	19	that	that	PRON
discernj-91	244	20	point	point	VERB
discernj-91	244	21	towards	towards	ADP
discernj-91	244	22	strategies	strategy	NOUN
discernj-91	244	23	to	to	PART
discernj-91	244	24	shape	shape	VERB
discernj-91	244	25	a	a	DET
discernj-91	244	26	benevolent	benevolent	ADJ
discernj-91	244	27	future	future	NOUN
discernj-91	244	28	for	for	ADP
discernj-91	244	29	fashion	fashion	NOUN
discernj-91	244	30	.	.	PUNCT
discernj-91	245	1	findings	finding	NOUN
discernj-91	245	2	from	from	ADP
discernj-91	245	3	the	the	DET
discernj-91	245	4	research	research	NOUN
discernj-91	245	5	indicate	indicate	VERB
discernj-91	245	6	that	that	SCONJ
discernj-91	245	7	when	when	SCONJ
discernj-91	245	8	businesses	business	NOUN
discernj-91	245	9	take	take	VERB
discernj-91	245	10	action	action	NOUN
discernj-91	245	11	to	to	PART
discernj-91	245	12	help	help	VERB
discernj-91	245	13	society	society	NOUN
discernj-91	245	14	,	,	PUNCT
discernj-91	245	15	the	the	DET
discernj-91	245	16	benefits	benefit	NOUN
discernj-91	245	17	can	can	AUX
discernj-91	245	18	also	also	ADV
discernj-91	245	19	lead	lead	VERB
discernj-91	245	20	to	to	ADP
discernj-91	245	21	commercial	commercial	ADJ
discernj-91	245	22	growth	growth	NOUN
discernj-91	245	23	.	.	PUNCT
discernj-91	246	1	fashion	fashion	NOUN
discernj-91	246	2	brands	brand	NOUN
discernj-91	246	3	can	can	AUX
discernj-91	246	4	contribute	contribute	VERB
discernj-91	246	5	to	to	ADP
discernj-91	246	6	addressing	address	VERB
discernj-91	246	7	societal	societal	ADJ
discernj-91	246	8	needs	need	NOUN
discernj-91	246	9	by	by	ADP
discernj-91	246	10	partnering	partner	VERB
discernj-91	246	11	with	with	ADP
discernj-91	246	12	charities	charity	NOUN
discernj-91	246	13	and	and	CCONJ
discernj-91	246	14	non	non	ADJ
discernj-91	246	15	-	-	ADJ
discernj-91	246	16	profit	profit	ADJ
discernj-91	246	17	organisations	organisation	NOUN
discernj-91	246	18	and	and	CCONJ
discernj-91	246	19	developing	develop	VERB
discernj-91	246	20	aspirational	aspirational	ADJ
discernj-91	246	21	and	and	CCONJ
discernj-91	246	22	benevolent	benevolent	ADJ
discernj-91	246	23	projects	project	NOUN
discernj-91	246	24	.	.	PUNCT
discernj-91	247	1	building	build	VERB
discernj-91	247	2	on	on	ADP
discernj-91	247	3	findings	finding	NOUN
discernj-91	247	4	from	from	ADP
discernj-91	247	5	primary	primary	ADJ
discernj-91	247	6	and	and	CCONJ
discernj-91	247	7	secondary	secondary	ADJ
discernj-91	247	8	research	research	NOUN
discernj-91	247	9	,	,	PUNCT
discernj-91	247	10	a	a	DET
discernj-91	247	11	framework	framework	NOUN
discernj-91	247	12	was	be	AUX
discernj-91	247	13	developed	develop	VERB
discernj-91	247	14	to	to	PART
discernj-91	247	15	guide	guide	VERB
discernj-91	247	16	fashion	fashion	NOUN
discernj-91	247	17	brands	brand	NOUN
discernj-91	247	18	and	and	CCONJ
discernj-91	247	19	non	non	NOUN
discernj-91	247	20	-	-	NOUN
discernj-91	247	21	profits	profit	NOUN
discernj-91	247	22	in	in	ADP
discernj-91	247	23	creating	create	VERB
discernj-91	247	24	collaborative	collaborative	ADJ
discernj-91	247	25	ventures	venture	NOUN
discernj-91	247	26	that	that	PRON
discernj-91	247	27	provide	provide	VERB
discernj-91	247	28	societal	societal	ADJ
discernj-91	247	29	and	and	CCONJ
discernj-91	247	30	commercial	commercial	ADJ
discernj-91	247	31	advantages	advantage	NOUN
discernj-91	247	32	.	.	PUNCT
discernj-91	248	1	following	follow	VERB
discernj-91	248	2	on	on	ADP
discernj-91	248	3	from	from	ADP
discernj-91	248	4	the	the	DET
discernj-91	248	5	successful	successful	ADJ
discernj-91	248	6	launch	launch	NOUN
discernj-91	248	7	of	of	ADP
discernj-91	248	8	the	the	DET
discernj-91	248	9	framework	framework	NOUN
discernj-91	248	10	at	at	ADP
discernj-91	248	11	a	a	DET
discernj-91	248	12	panel	panel	NOUN
discernj-91	248	13	discussion	discussion	NOUN
discernj-91	248	14	,	,	PUNCT
discernj-91	248	15	the	the	DET
discernj-91	248	16	first	first	ADJ
discernj-91	248	17	author	author	NOUN
discernj-91	248	18	of	of	ADP
discernj-91	248	19	this	this	DET
discernj-91	248	20	paper	paper	NOUN
discernj-91	248	21	is	be	AUX
discernj-91	248	22	gathering	gather	VERB
discernj-91	248	23	ongoing	ongoing	ADJ
discernj-91	248	24	feedback	feedback	NOUN
discernj-91	248	25	and	and	CCONJ
discernj-91	248	26	will	will	AUX
discernj-91	248	27	continually	continually	ADV
discernj-91	248	28	amend	amend	VERB
discernj-91	248	29	this	this	DET
discernj-91	248	30	resource	resource	NOUN
discernj-91	248	31	to	to	PART
discernj-91	248	32	actively	actively	ADV
discernj-91	248	33	contribute	contribute	VERB
discernj-91	248	34	to	to	ADP
discernj-91	248	35	shaping	shape	VERB
discernj-91	248	36	a	a	DET
discernj-91	248	37	benevolent	benevolent	ADJ
discernj-91	248	38	future	future	NOUN
discernj-91	248	39	of	of	ADP
discernj-91	248	40	fashion	fashion	NOUN
discernj-91	248	41	.	.	PUNCT
discernj-91	249	1	building	build	VERB
discernj-91	249	2	on	on	ADP
discernj-91	249	3	the	the	DET
discernj-91	249	4	successful	successful	ADJ
discernj-91	249	5	presentation	presentation	NOUN
discernj-91	249	6	of	of	ADP
discernj-91	249	7	the	the	DET
discernj-91	249	8	framework	framework	NOUN
discernj-91	249	9	to	to	ADP
discernj-91	249	10	students	student	NOUN
discernj-91	249	11	from	from	ADP
discernj-91	249	12	the	the	DET
discernj-91	249	13	london	london	PROPN
discernj-91	249	14	college	college	PROPN
discernj-91	249	15	of	of	ADP
discernj-91	249	16	fashion	fashion	NOUN
discernj-91	249	17	,	,	PUNCT
discernj-91	249	18	there	there	PRON
discernj-91	249	19	is	be	VERB
discernj-91	249	20	an	an	DET
discernj-91	249	21	opportunity	opportunity	NOUN
discernj-91	249	22	to	to	PART
discernj-91	249	23	continue	continue	VERB
discernj-91	249	24	to	to	PART
discernj-91	249	25	use	use	VERB
discernj-91	249	26	it	it	PRON
discernj-91	249	27	not	not	PART
discernj-91	249	28	only	only	ADV
discernj-91	249	29	in	in	ADP
discernj-91	249	30	business	business	NOUN
discernj-91	249	31	settings	setting	NOUN
discernj-91	249	32	but	but	CCONJ
discernj-91	249	33	also	also	ADV
discernj-91	249	34	as	as	ADP
discernj-91	249	35	an	an	DET
discernj-91	249	36	educational	educational	ADJ
discernj-91	249	37	resource	resource	NOUN
discernj-91	249	38	to	to	PART
discernj-91	249	39	prime	prime	VERB
discernj-91	249	40	the	the	DET
discernj-91	249	41	next	next	ADJ
discernj-91	249	42	generation	generation	NOUN
discernj-91	249	43	of	of	ADP
discernj-91	249	44	professionals	professional	NOUN
discernj-91	249	45	who	who	PRON
discernj-91	249	46	could	could	AUX
discernj-91	249	47	make	make	VERB
discernj-91	249	48	a	a	DET
discernj-91	249	49	positive	positive	ADJ
discernj-91	249	50	impact	impact	NOUN
discernj-91	249	51	on	on	ADP
discernj-91	249	52	consumerism	consumerism	NOUN
discernj-91	249	53	and	and	CCONJ
discernj-91	249	54	society	society	NOUN
discernj-91	249	55	.	.	PUNCT
discernj-91	250	1	considering	consider	VERB
discernj-91	250	2	the	the	DET
discernj-91	250	3	limitations	limitation	NOUN
discernj-91	250	4	of	of	ADP
discernj-91	250	5	the	the	DET
discernj-91	250	6	project	project	NOUN
discernj-91	250	7	presented	present	VERB
discernj-91	250	8	in	in	ADP
discernj-91	250	9	this	this	DET
discernj-91	250	10	paper	paper	NOUN
discernj-91	250	11	in	in	ADP
discernj-91	250	12	terms	term	NOUN
discernj-91	250	13	of	of	ADP
discernj-91	250	14	the	the	DET
discernj-91	250	15	timeframe	timeframe	NOUN
discernj-91	250	16	and	and	CCONJ
discernj-91	250	17	sampling	sample	VERB
discernj-91	250	18	strategy	strategy	NOUN
discernj-91	250	19	,	,	PUNCT
discernj-91	250	20	it	it	PRON
discernj-91	250	21	is	be	AUX
discernj-91	250	22	recommended	recommend	VERB
discernj-91	250	23	to	to	PART
discernj-91	250	24	expand	expand	VERB
discernj-91	250	25	the	the	DET
discernj-91	250	26	research	research	NOUN
discernj-91	250	27	by	by	ADP
discernj-91	250	28	including	include	VERB
discernj-91	250	29	more	more	ADJ
discernj-91	250	30	global	global	ADJ
discernj-91	250	31	perspectives	perspective	NOUN
discernj-91	250	32	from	from	ADP
discernj-91	250	33	international	international	ADJ
discernj-91	250	34	participants	participant	NOUN
discernj-91	250	35	and	and	CCONJ
discernj-91	250	36	involving	involve	VERB
discernj-91	250	37	people	people	NOUN
discernj-91	250	38	from	from	ADP
discernj-91	250	39	a	a	DET
discernj-91	250	40	variety	variety	NOUN
discernj-91	250	41	of	of	ADP
discernj-91	250	42	socio	socio	NOUN
discernj-91	250	43	-	-	PUNCT
discernj-91	250	44	economic	economic	ADJ
discernj-91	250	45	and	and	CCONJ
discernj-91	250	46	educational	educational	ADJ
discernj-91	250	47	backgrounds	background	NOUN
discernj-91	250	48	.	.	PUNCT
discernj-91	251	1	a	a	DET
discernj-91	251	2	natural	natural	ADJ
discernj-91	251	3	next	next	ADJ
discernj-91	251	4	stage	stage	NOUN
discernj-91	251	5	of	of	ADP
discernj-91	251	6	the	the	DET
discernj-91	251	7	project	project	NOUN
discernj-91	251	8	would	would	AUX
discernj-91	251	9	be	be	AUX
discernj-91	251	10	to	to	PART
discernj-91	251	11	further	far	ADV
discernj-91	251	12	apply	apply	VERB
discernj-91	251	13	the	the	DET
discernj-91	251	14	framework	framework	NOUN
discernj-91	251	15	and	and	CCONJ
discernj-91	251	16	evaluate	evaluate	VERB
discernj-91	251	17	its	its	PRON
discernj-91	251	18	effectiveness	effectiveness	NOUN
discernj-91	251	19	,	,	PUNCT
discernj-91	251	20	for	for	ADP
discernj-91	251	21	instance	instance	NOUN
discernj-91	251	22	through	through	ADP
discernj-91	251	23	interviews	interview	NOUN
discernj-91	251	24	with	with	ADP
discernj-91	251	25	the	the	DET
discernj-91	251	26	industry	industry	NOUN
discernj-91	251	27	experts	expert	NOUN
discernj-91	251	28	already	already	ADV
discernj-91	251	29	involved	involve	VERB
discernj-91	251	30	in	in	ADP
discernj-91	251	31	this	this	DET
discernj-91	251	32	project	project	NOUN
discernj-91	251	33	,	,	PUNCT
discernj-91	251	34	as	as	ADV
discernj-91	251	35	well	well	ADV
discernj-91	251	36	as	as	ADP
discernj-91	251	37	with	with	SCONJ
discernj-91	251	38	other	other	ADJ
discernj-91	251	39	professionals	professional	NOUN
discernj-91	251	40	to	to	PART
discernj-91	251	41	gather	gather	VERB
discernj-91	251	42	more	more	ADJ
discernj-91	251	43	feedback	feedback	NOUN
discernj-91	251	44	.	.	PUNCT
discernj-91	252	1	other	other	ADJ
discernj-91	252	2	recommendations	recommendation	NOUN
discernj-91	252	3	for	for	ADP
discernj-91	252	4	the	the	DET
discernj-91	252	5	next	next	ADJ
discernj-91	252	6	steps	step	NOUN
discernj-91	252	7	include	include	VERB
discernj-91	252	8	further	far	ADV
discernj-91	252	9	developing	develop	VERB
discernj-91	252	10	the	the	DET
discernj-91	252	11	framework	framework	NOUN
discernj-91	252	12	into	into	ADP
discernj-91	252	13	a	a	DET
discernj-91	252	14	more	more	ADV
discernj-91	252	15	comprehensive	comprehensive	ADJ
discernj-91	252	16	guidebook	guidebook	NOUN
discernj-91	252	17	and	and	CCONJ
discernj-91	252	18	developing	develop	VERB
discernj-91	252	19	business	business	NOUN
discernj-91	252	20	collaborations	collaboration	NOUN
discernj-91	252	21	and	and	CCONJ
discernj-91	252	22	charitable	charitable	ADJ
discernj-91	252	23	projects	project	NOUN
discernj-91	252	24	to	to	PART
discernj-91	252	25	scale	scale	VERB
discernj-91	252	26	up	up	ADP
discernj-91	252	27	its	its	PRON
discernj-91	252	28	impact	impact	NOUN
discernj-91	252	29	.	.	PUNCT
discernj-91	253	1	for	for	ADP
discernj-91	253	2	instance	instance	NOUN
discernj-91	253	3	,	,	PUNCT
discernj-91	253	4	an	an	DET
discernj-91	253	5	opportunity	opportunity	NOUN
discernj-91	253	6	was	be	AUX
discernj-91	253	7	identified	identify	VERB
discernj-91	253	8	by	by	ADP
discernj-91	253	9	the	the	DET
discernj-91	253	10	two	two	NUM
discernj-91	253	11	authors	author	NOUN
discernj-91	253	12	of	of	ADP
discernj-91	253	13	this	this	DET
discernj-91	253	14	paper	paper	NOUN
discernj-91	253	15	to	to	PART
discernj-91	253	16	collaborate	collaborate	VERB
discernj-91	253	17	with	with	ADP
discernj-91	253	18	rego	rego	NOUN
discernj-91	253	19	,	,	PUNCT
discernj-91	253	20	a	a	DET
discernj-91	253	21	project	project	NOUN
discernj-91	253	22	using	use	VERB
discernj-91	253	23	fashion	fashion	NOUN
discernj-91	253	24	activism	activism	NOUN
discernj-91	253	25	to	to	PART
discernj-91	253	26	address	address	VERB
discernj-91	253	27	societal	societal	ADJ
discernj-91	253	28	issues	issue	NOUN
discernj-91	253	29	(	(	PUNCT
discernj-91	253	30	such	such	ADJ
discernj-91	253	31	as	as	ADP
discernj-91	253	32	youth	youth	NOUN
discernj-91	253	33	violence	violence	NOUN
discernj-91	253	34	)	)	PUNCT
discernj-91	253	35	and	and	CCONJ
discernj-91	253	36	offer	offer	VERB
discernj-91	253	37	educational	educational	ADJ
discernj-91	253	38	and	and	CCONJ
discernj-91	253	39	employment	employment	NOUN
discernj-91	253	40	opportunities	opportunity	NOUN
discernj-91	253	41	for	for	ADP
discernj-91	253	42	young	young	ADJ
discernj-91	253	43	people	people	NOUN
discernj-91	253	44	in	in	ADP
discernj-91	253	45	fashion	fashion	NOUN
discernj-91	253	46	.	.	PUNCT
discernj-91	254	1	in	in	ADP
discernj-91	254	2	conclusion	conclusion	NOUN
discernj-91	254	3	,	,	PUNCT
discernj-91	254	4	it	it	PRON
discernj-91	254	5	is	be	AUX
discernj-91	254	6	envisaged	envisage	VERB
discernj-91	254	7	that	that	SCONJ
discernj-91	254	8	thanks	thank	NOUN
discernj-91	254	9	to	to	ADP
discernj-91	254	10	an	an	DET
discernj-91	254	11	alignment	alignment	NOUN
discernj-91	254	12	of	of	ADP
discernj-91	254	13	values	value	NOUN
discernj-91	254	14	and	and	CCONJ
discernj-91	254	15	continued	continued	ADJ
discernj-91	254	16	engagement	engagement	NOUN
discernj-91	254	17	in	in	ADP
discernj-91	254	18	collaborative	collaborative	ADJ
discernj-91	254	19	ventures	venture	NOUN
discernj-91	254	20	and	and	CCONJ
discernj-91	254	21	charitable	charitable	ADJ
discernj-91	254	22	projects	project	NOUN
discernj-91	254	23	,	,	PUNCT
discernj-91	254	24	this	this	DET
discernj-91	254	25	paper	paper	NOUN
discernj-91	254	26	can	can	AUX
discernj-91	254	27	inspire	inspire	VERB
discernj-91	254	28	readers	reader	NOUN
discernj-91	254	29	in	in	ADP
discernj-91	254	30	shaping	shape	VERB
discernj-91	254	31	a	a	DET
discernj-91	254	32	more	more	ADV
discernj-91	254	33	collaborative	collaborative	ADJ
discernj-91	254	34	and	and	CCONJ
discernj-91	254	35	socially	socially	ADV
discernj-91	254	36	benevolent	benevolent	ADJ
discernj-91	254	37	approach	approach	NOUN
discernj-91	254	38	to	to	ADP
discernj-91	254	39	business	business	NOUN
discernj-91	254	40	practices	practice	NOUN
discernj-91	254	41	in	in	ADP
discernj-91	254	42	the	the	DET
discernj-91	254	43	fashion	fashion	NOUN
discernj-91	254	44	industry	industry	NOUN
discernj-91	254	45	,	,	PUNCT
discernj-91	254	46	perhaps	perhaps	ADV
discernj-91	254	47	using	use	VERB
discernj-91	254	48	and	and	CCONJ
discernj-91	254	49	contributing	contribute	VERB
discernj-91	254	50	to	to	ADP
discernj-91	254	51	the	the	DET
discernj-91	254	52	framework	framework	NOUN
discernj-91	254	53	here	here	ADV
discernj-91	254	54	presented	present	VERB
discernj-91	254	55	as	as	ADP
discernj-91	254	56	a	a	DET
discernj-91	254	57	step	step	NOUN
discernj-91	254	58	in	in	ADP
discernj-91	254	59	the	the	DET
discernj-91	254	60	right	right	ADJ
discernj-91	254	61	direction	direction	NOUN
discernj-91	254	62	.	.	PUNCT
discernj-91	255	1	references	reference	NOUN
discernj-91	255	2	aftab	aftab	PROPN
discernj-91	255	3	m.	m.	PROPN
discernj-91	255	4	,	,	PUNCT
discernj-91	255	5	bailey	bailey	PROPN
discernj-91	255	6	m.	m.	PROPN
discernj-91	255	7	,	,	PUNCT
discernj-91	255	8	spencer	spencer	PROPN
discernj-91	255	9	,	,	PUNCT
discernj-91	255	10	n.	n.	NOUN
discernj-91	255	11	,	,	PUNCT
discernj-91	255	12	&	&	CCONJ
discernj-91	255	13	jeffs	jeffs	PROPN
discernj-91	255	14	,	,	PUNCT
discernj-91	255	15	c.	c.	PROPN
discernj-91	255	16	(	(	PUNCT
discernj-91	255	17	2013	2013	NUM
discernj-91	255	18	)	)	PUNCT
discernj-91	255	19	a	a	DET
discernj-91	255	20	multidisciplinary	multidisciplinary	ADJ
discernj-91	255	21	approach	approach	NOUN
discernj-91	255	22	to	to	ADP
discernj-91	255	23	innovation	innovation	NOUN
discernj-91	255	24	.	.	PUNCT
discernj-91	256	1	design	design	NOUN
discernj-91	256	2	principles	principle	NOUN
discernj-91	256	3	and	and	CCONJ
discernj-91	256	4	practices	practice	NOUN
discernj-91	256	5	,	,	PUNCT
discernj-91	256	6	8(3	8(3	NUM
discernj-91	256	7	)	)	PUNCT
discernj-91	256	8	,	,	PUNCT
discernj-91	256	9	1	1	NUM
discernj-91	256	10	-	-	SYM
discernj-91	256	11	16	16	NUM
discernj-91	256	12	.	.	PUNCT
discernj-91	257	1	[	[	X
discernj-91	257	2	published	publish	VERB
discernj-91	257	3	as	as	ADP
discernj-91	257	4	three	three	NUM
discernj-91	257	5	-	-	PUNCT
discernj-91	257	6	stages	stage	NOUN
discernj-91	257	7	of	of	ADP
discernj-91	257	8	learning	learning	NOUN
discernj-91	257	9	:	:	PUNCT
discernj-91	257	10	team	team	NOUN
discernj-91	257	11	-	-	PUNCT
discernj-91	257	12	based	base	VERB
discernj-91	257	13	reflection	reflection	NOUN
discernj-91	257	14	for	for	ADP
discernj-91	257	15	improvement	improvement	NOUN
discernj-91	257	16	in	in	ADP
discernj-91	257	17	the	the	DET
discernj-91	257	18	performance	performance	NOUN
discernj-91	257	19	of	of	ADP
discernj-91	257	20	multidisciplinary	multidisciplinary	ADJ
discernj-91	257	21	teams	team	NOUN
discernj-91	257	22	]	]	PUNCT
discernj-91	257	23	.	.	PUNCT
discernj-91	258	1	https://tinyurl.com/4xpda6wj	https://tinyurl.com/4xpda6wj	PROPN
discernj-91	258	2	aziz	aziz	PROPN
discernj-91	258	3	,	,	PUNCT
discernj-91	258	4	a.	a.	NOUN
discernj-91	258	5	(	(	PUNCT
discernj-91	258	6	2018	2018	NUM
discernj-91	258	7	,	,	PUNCT
discernj-91	258	8	november	november	PROPN
discernj-91	258	9	30	30	NUM
discernj-91	258	10	)	)	PUNCT
discernj-91	258	11	.	.	PUNCT
discernj-91	259	1	good	good	ADJ
discernj-91	259	2	is	be	AUX
discernj-91	259	3	the	the	DET
discernj-91	259	4	new	new	ADJ
discernj-91	259	5	cool	cool	ADJ
discernj-91	259	6	[	[	X
discernj-91	259	7	video	video	X
discernj-91	259	8	]	]	X
discernj-91	259	9	youtube	youtube	NOUN
discernj-91	259	10	.	.	PUNCT
discernj-91	260	1	https://tinyurl.com/ff6k8yjb	https://tinyurl.com/ff6k8yjb	PROPN
discernj-91	260	2	55	55	NUM
discernj-91	260	3	aziz	aziz	PROPN
discernj-91	260	4	,	,	PUNCT
discernj-91	260	5	a.	a.	PROPN
discernj-91	260	6	,	,	PUNCT
discernj-91	260	7	&	&	CCONJ
discernj-91	260	8	jones	jones	PROPN
discernj-91	260	9	,	,	PUNCT
discernj-91	260	10	b.	b.	PROPN
discernj-91	260	11	(	(	PUNCT
discernj-91	260	12	2016	2016	NUM
discernj-91	260	13	)	)	PUNCT
discernj-91	260	14	.	.	PUNCT
discernj-91	261	1	good	good	ADJ
discernj-91	261	2	is	be	AUX
discernj-91	261	3	the	the	DET
discernj-91	261	4	new	new	ADJ
discernj-91	261	5	cool	cool	ADJ
discernj-91	261	6	:	:	PUNCT
discernj-91	261	7	market	market	NOUN
discernj-91	261	8	like	like	SCONJ
discernj-91	261	9	you	you	PRON
discernj-91	261	10	give	give	VERB
discernj-91	261	11	a	a	DET
discernj-91	261	12	damn	damn	NOUN
discernj-91	261	13	.	.	PUNCT
discernj-91	262	1	regan	regan	PROPN
discernj-91	262	2	arts	art	NOUN
discernj-91	262	3	.	.	PUNCT
discernj-91	263	1	aziz	aziz	PROPN
discernj-91	263	2	,	,	PUNCT
discernj-91	263	3	a.	a.	PROPN
discernj-91	263	4	,	,	PUNCT
discernj-91	263	5	&	&	CCONJ
discernj-91	263	6	jones	jones	PROPN
discernj-91	263	7	,	,	PUNCT
discernj-91	263	8	b.	b.	PROPN
discernj-91	263	9	(	(	PUNCT
discernj-91	263	10	2021	2021	NUM
discernj-91	263	11	)	)	PUNCT
discernj-91	263	12	.	.	PUNCT
discernj-91	264	1	good	good	ADJ
discernj-91	264	2	is	be	AUX
discernj-91	264	3	the	the	DET
discernj-91	264	4	new	new	ADJ
discernj-91	264	5	cool	cool	NOUN
discernj-91	264	6	:	:	PUNCT
discernj-91	264	7	the	the	DET
discernj-91	264	8	principles	principle	NOUN
discernj-91	264	9	of	of	ADP
discernj-91	264	10	purpose	purpose	NOUN
discernj-91	264	11	.	.	PUNCT
discernj-91	265	1	independently	independently	ADV
discernj-91	265	2	published	publish	VERB
discernj-91	265	3	.	.	PUNCT
discernj-91	266	1	https://www.theprinciplesofpurpose.com/	https://www.theprinciplesofpurpose.com/	PROPN
discernj-91	266	2	brown	brown	PROPN
discernj-91	266	3	,	,	PUNCT
discernj-91	266	4	b.	b.	PROPN
discernj-91	266	5	(	(	PUNCT
discernj-91	266	6	host	host	NOUN
discernj-91	266	7	)	)	PUNCT
discernj-91	266	8	.	.	PUNCT
discernj-91	267	1	(	(	PUNCT
discernj-91	267	2	2020	2020	NUM
discernj-91	267	3	,	,	PUNCT
discernj-91	267	4	november	november	PROPN
discernj-91	267	5	)	)	PUNCT
discernj-91	267	6	.	.	PUNCT
discernj-91	268	1	brené	brené	PROPN
discernj-91	268	2	with	with	ADP
discernj-91	268	3	aiko	aiko	PROPN
discernj-91	268	4	bethea	bethea	PROPN
discernj-91	268	5	on	on	ADP
discernj-91	268	6	inclusivity	inclusivity	NOUN
discernj-91	268	7	at	at	ADP
discernj-91	268	8	work	work	NOUN
discernj-91	268	9	:	:	PUNCT
discernj-91	268	10	the	the	DET
discernj-91	268	11	heart	heart	NOUN
discernj-91	268	12	of	of	ADP
discernj-91	268	13	hard	hard	ADJ
discernj-91	268	14	conversations	conversation	NOUN
discernj-91	268	15	.	.	PUNCT
discernj-91	269	1	[	[	X
discernj-91	269	2	audio	audio	ADJ
discernj-91	269	3	podcast	podcast	NOUN
discernj-91	269	4	episode	episode	NOUN
discernj-91	269	5	]	]	PUNCT
discernj-91	269	6	.	.	PUNCT
discernj-91	270	1	in	in	ADP
discernj-91	270	2	dare	dare	VERB
discernj-91	270	3	to	to	PART
discernj-91	270	4	lead	lead	VERB
discernj-91	270	5	with	with	ADP
discernj-91	270	6	brené	brené	PROPN
discernj-91	270	7	brown	brown	PROPN
discernj-91	270	8	.	.	PUNCT
discernj-91	270	9	spotify	spotify	NOUN
discernj-91	270	10	.	.	PUNCT
discernj-91	271	1	https://tinyurl.com/3hw8v366	https://tinyurl.com/3hw8v366	ADJ
discernj-91	271	2	brown	brown	NOUN
discernj-91	271	3	,	,	PUNCT
discernj-91	271	4	t.	t.	PROPN
discernj-91	271	5	(	(	PUNCT
discernj-91	271	6	2009	2009	NUM
discernj-91	271	7	)	)	PUNCT
discernj-91	271	8	.	.	PUNCT
discernj-91	272	1	change	change	NOUN
discernj-91	272	2	by	by	ADP
discernj-91	272	3	design	design	NOUN
discernj-91	272	4	:	:	PUNCT
discernj-91	272	5	how	how	SCONJ
discernj-91	272	6	design	design	NOUN
discernj-91	272	7	thinking	thinking	NOUN
discernj-91	272	8	transforms	transform	VERB
discernj-91	272	9	organizations	organization	NOUN
discernj-91	272	10	and	and	CCONJ
discernj-91	272	11	inspires	inspire	VERB
discernj-91	272	12	innovation	innovation	NOUN
discernj-91	272	13	.	.	PUNCT
discernj-91	273	1	harperbusiness	harperbusiness	ADJ
discernj-91	273	2	.	.	PUNCT
discernj-91	274	1	cartner	cartner	NOUN
discernj-91	274	2	-	-	PUNCT
discernj-91	274	3	morley	morley	PROPN
discernj-91	274	4	,	,	PUNCT
discernj-91	274	5	j.	j.	PROPN
discernj-91	274	6	(	(	PUNCT
discernj-91	274	7	2019	2019	NUM
discernj-91	274	8	,	,	PUNCT
discernj-91	274	9	march	march	PROPN
discernj-91	274	10	23	23	NUM
discernj-91	274	11	)	)	PUNCT
discernj-91	274	12	.	.	PUNCT
discernj-91	275	1	wellness	wellness	NOUN
discernj-91	275	2	is	be	AUX
discernj-91	275	3	swallowing	swallow	VERB
discernj-91	275	4	the	the	DET
discernj-91	275	5	fashion	fashion	NOUN
discernj-91	275	6	industry	industry	NOUN
discernj-91	275	7	whole	whole	NOUN
discernj-91	275	8	.	.	PUNCT
discernj-91	276	1	should	should	AUX
discernj-91	276	2	i	i	PRON
discernj-91	276	3	switch	switch	VERB
discernj-91	276	4	camps	camp	NOUN
discernj-91	276	5	?	?	PUNCT
discernj-91	277	1	the	the	DET
discernj-91	277	2	guardian	guardian	NOUN
discernj-91	277	3	.	.	PUNCT
discernj-91	278	1	https://www.theguardian.com/global/2019/mar/23/wellness-swallowing-fashion-industry-switch-camps	https://www.theguardian.com/global/2019/mar/23/wellness-swallowing-fashion-industry-switch-camp	NOUN
discernj-91	278	2	cernansky	cernansky	PROPN
discernj-91	278	3	,	,	PUNCT
discernj-91	278	4	r.	r.	PROPN
discernj-91	278	5	(	(	PUNCT
discernj-91	278	6	2021	2021	NUM
discernj-91	278	7	,	,	PUNCT
discernj-91	278	8	july	july	PROPN
discernj-91	278	9	1	1	NUM
discernj-91	278	10	)	)	PUNCT
discernj-91	278	11	.	.	PUNCT
discernj-91	279	1	consumers	consumer	NOUN
discernj-91	279	2	want	want	VERB
discernj-91	279	3	labour	labour	ADJ
discernj-91	279	4	rights	right	NOUN
discernj-91	279	5	transparency	transparency	NOUN
discernj-91	279	6	.	.	PUNCT
discernj-91	280	1	fashion	fashion	NOUN
discernj-91	280	2	is	be	AUX
discernj-91	280	3	lagging	lag	VERB
discernj-91	280	4	.	.	PUNCT
discernj-91	281	1	vogue	vogue	NOUN
discernj-91	281	2	business	business	NOUN
discernj-91	281	3	.	.	PUNCT
discernj-91	282	1	https://www.voguebusiness.com/sustainability/consumers-want-labour-rights-transparency-fashion-is-lagging	https://www.voguebusiness.com/sustainability/consumers-want-labour-rights-transparency-fashion-is-lagge	VERB
discernj-91	282	2	chitrakorn	chitrakorn	ADJ
discernj-91	282	3	,	,	PUNCT
discernj-91	282	4	k.	k.	PROPN
discernj-91	283	1	(	(	PUNCT
discernj-91	283	2	2021	2021	NUM
discernj-91	283	3	,	,	PUNCT
discernj-91	283	4	march	march	PROPN
discernj-91	283	5	9	9	NUM
discernj-91	283	6	)	)	PUNCT
discernj-91	283	7	.	.	PUNCT
discernj-91	284	1	why	why	SCONJ
discernj-91	284	2	content	content	NOUN
discernj-91	284	3	curation	curation	NOUN
discernj-91	284	4	rules	rule	VERB
discernj-91	284	5	social	social	ADJ
discernj-91	284	6	.	.	PUNCT
discernj-91	285	1	vogue	vogue	NOUN
discernj-91	285	2	business	business	NOUN
discernj-91	285	3	.	.	PUNCT
discernj-91	286	1	https://tinyurl.com/ycktd5ey	https://tinyurl.com/ycktd5ey	PROPN
discernj-91	286	2	corbin	corbin	PROPN
discernj-91	286	3	,	,	PUNCT
discernj-91	286	4	j.	j.	PROPN
discernj-91	286	5	,	,	PUNCT
discernj-91	286	6	&	&	CCONJ
discernj-91	286	7	strauss	strauss	PROPN
discernj-91	286	8	,	,	PUNCT
discernj-91	286	9	a.	a.	PROPN
discernj-91	286	10	(	(	PUNCT
discernj-91	286	11	2008	2008	NUM
discernj-91	286	12	)	)	PUNCT
discernj-91	286	13	.	.	PUNCT
discernj-91	287	1	basics	basic	NOUN
discernj-91	287	2	of	of	ADP
discernj-91	287	3	qualitative	qualitative	ADJ
discernj-91	287	4	research	research	NOUN
discernj-91	287	5	:	:	PUNCT
discernj-91	287	6	techniques	technique	NOUN
discernj-91	287	7	and	and	CCONJ
discernj-91	287	8	procedures	procedure	NOUN
discernj-91	287	9	for	for	ADP
discernj-91	287	10	developing	develop	VERB
discernj-91	287	11	grounded	ground	VERB
discernj-91	287	12	theory	theory	NOUN
discernj-91	287	13	(	(	PUNCT
discernj-91	287	14	3rd	3rd	ADJ
discernj-91	287	15	ed	ed	NOUN
discernj-91	287	16	.	.	PUNCT
discernj-91	287	17	)	)	PUNCT
discernj-91	287	18	.	.	PUNCT
discernj-91	288	1	sage	sage	NOUN
discernj-91	288	2	.	.	PUNCT
discernj-91	289	1	creswell	creswell	PROPN
discernj-91	289	2	,	,	PUNCT
discernj-91	289	3	j.	j.	PROPN
discernj-91	289	4	w.	w.	PROPN
discernj-91	289	5	(	(	PUNCT
discernj-91	289	6	2013	2013	NUM
discernj-91	289	7	)	)	PUNCT
discernj-91	289	8	.	.	PUNCT
discernj-91	290	1	qualitative	qualitative	ADJ
discernj-91	290	2	inquiry	inquiry	NOUN
discernj-91	290	3	&	&	CCONJ
discernj-91	290	4	research	research	PROPN
discernj-91	290	5	design	design	NOUN
discernj-91	290	6	:	:	PUNCT
discernj-91	290	7	choosing	choose	VERB
discernj-91	290	8	among	among	ADP
discernj-91	290	9	five	five	NUM
discernj-91	290	10	approaches	approach	NOUN
discernj-91	290	11	(	(	PUNCT
discernj-91	290	12	3rd	3rd	ADJ
discernj-91	290	13	ed	ed	NOUN
discernj-91	290	14	.	.	PUNCT
discernj-91	290	15	)	)	PUNCT
discernj-91	290	16	.	.	PUNCT
discernj-91	291	1	sage	sage	NOUN
discernj-91	291	2	.	.	PUNCT
discernj-91	292	1	deeley	deeley	NOUN
discernj-91	292	2	,	,	PUNCT
discernj-91	292	3	r.	r.	PROPN
discernj-91	292	4	&	&	CCONJ
discernj-91	292	5	sergison	sergison	PROPN
discernj-91	292	6	,	,	PUNCT
discernj-91	292	7	d.	d.	PROPN
discernj-91	292	8	(	(	PUNCT
discernj-91	292	9	2021	2021	NUM
discernj-91	292	10	,	,	PUNCT
discernj-91	292	11	april	april	PROPN
discernj-91	292	12	22	22	NUM
discernj-91	292	13	)	)	PUNCT
discernj-91	292	14	.	.	PUNCT
discernj-91	293	1	scaling	scale	VERB
discernj-91	293	2	up	up	ADP
discernj-91	293	3	or	or	CCONJ
discernj-91	293	4	selling	sell	VERB
discernj-91	293	5	out	out	ADP
discernj-91	293	6	:	:	PUNCT
discernj-91	293	7	how	how	SCONJ
discernj-91	293	8	can	can	AUX
discernj-91	293	9	sustainable	sustainable	VERB
discernj-91	293	10	labels	label	NOUN
discernj-91	293	11	credibly	credibly	ADV
discernj-91	293	12	collaborate	collaborate	VERB
discernj-91	293	13	with	with	ADP
discernj-91	293	14	big	big	ADJ
discernj-91	293	15	brands	brand	NOUN
discernj-91	293	16	?	?	PUNCT
discernj-91	294	1	the	the	DET
discernj-91	294	2	business	business	NOUN
discernj-91	294	3	of	of	ADP
discernj-91	294	4	fashion	fashion	NOUN
discernj-91	294	5	.	.	PUNCT
discernj-91	295	1	https://tinyurl.com/yckktr8y	https://tinyurl.com/yckktr8y	PROPN
discernj-91	295	2	deeley	deeley	PROPN
discernj-91	295	3	,	,	PUNCT
discernj-91	295	4	r.	r.	PROPN
discernj-91	295	5	(	(	PUNCT
discernj-91	295	6	2020	2020	NUM
discernj-91	295	7	,	,	PUNCT
discernj-91	295	8	january	january	PROPN
discernj-91	295	9	27	27	NUM
discernj-91	295	10	)	)	PUNCT
discernj-91	295	11	.	.	PUNCT
discernj-91	296	1	what	what	PRON
discernj-91	296	2	makes	make	VERB
discernj-91	296	3	a	a	DET
discernj-91	296	4	collaboration	collaboration	NOUN
discernj-91	296	5	successful	successful	ADJ
discernj-91	296	6	in	in	ADP
discernj-91	296	7	2020	2020	NUM
discernj-91	296	8	?	?	PUNCT
discernj-91	296	9	.	.	PUNCT
discernj-91	297	1	the	the	DET
discernj-91	297	2	business	business	NOUN
discernj-91	297	3	of	of	ADP
discernj-91	297	4	fashion	fashion	NOUN
discernj-91	297	5	.	.	PUNCT
discernj-91	298	1	https://www.businessoffashion.com/articles/luxury/collaborations-nike-dior-adidas-prada-collab-2020	https://www.businessoffashion.com/articles/luxury/collaborations-nike-dior-adidas-prada-collab-2020	NOUN
discernj-91	298	2	deloitte	deloitte	PROPN
discernj-91	298	3	.	.	PUNCT
discernj-91	299	1	(	(	PUNCT
discernj-91	299	2	2020	2020	NUM
discernj-91	299	3	)	)	PUNCT
discernj-91	299	4	.	.	PUNCT
discernj-91	300	1	shifting	shift	VERB
discernj-91	300	2	sands	sand	NOUN
discernj-91	300	3	:	:	PUNCT
discernj-91	300	4	the	the	DET
discernj-91	300	5	changing	change	VERB
discernj-91	300	6	consumer	consumer	NOUN
discernj-91	300	7	landscape	landscape	NOUN
discernj-91	300	8	.	.	PUNCT
discernj-91	301	1	https://tinyurl.com/use326sw	https://tinyurl.com/use326sw	PROPN
discernj-91	301	2	gaffney	gaffney	PROPN
discernj-91	301	3	,	,	PUNCT
discernj-91	301	4	a.	a.	NOUN
discernj-91	301	5	(	(	PUNCT
discernj-91	301	6	2020	2020	NUM
discernj-91	301	7	,	,	PUNCT
discernj-91	301	8	march	march	PROPN
discernj-91	301	9	13	13	NUM
discernj-91	301	10	)	)	PUNCT
discernj-91	301	11	.	.	PUNCT
discernj-91	302	1	report	report	NOUN
discernj-91	302	2	:	:	PUNCT
discernj-91	302	3	what	what	PRON
discernj-91	302	4	brands	brand	NOUN
discernj-91	302	5	need	need	VERB
discernj-91	302	6	to	to	PART
discernj-91	302	7	know	know	VERB
discernj-91	302	8	about	about	ADP
discernj-91	302	9	mental	mental	ADJ
discernj-91	302	10	health	health	NOUN
discernj-91	302	11	and	and	CCONJ
discernj-91	302	12	marketing	marketing	NOUN
discernj-91	302	13	to	to	ADP
discernj-91	302	14	gen	gen	PROPN
discernj-91	302	15	z.	z.	PROPN
discernj-91	302	16	vogue	vogue	PROPN
discernj-91	302	17	business	business	NOUN
discernj-91	302	18	.	.	PUNCT
discernj-91	303	1	https://tinyurl.com/yyhjf8tj	https://tinyurl.com/yyhjf8tj	PROPN
discernj-91	303	2	girod	girod	PROPN
discernj-91	303	3	,	,	PUNCT
discernj-91	303	4	s.	s.	PROPN
discernj-91	303	5	j.	j.	PROPN
discernj-91	303	6	g.	g.	PROPN
discernj-91	303	7	(	(	PUNCT
discernj-91	303	8	2020	2020	NUM
discernj-91	303	9	,	,	PUNCT
discernj-91	303	10	may	may	AUX
discernj-91	303	11	10	10	NUM
discernj-91	303	12	)	)	PUNCT
discernj-91	303	13	.	.	PUNCT
discernj-91	304	1	how	how	SCONJ
discernj-91	304	2	luxury	luxury	NOUN
discernj-91	304	3	can	can	AUX
discernj-91	304	4	avoid	avoid	VERB
discernj-91	304	5	being	be	AUX
discernj-91	304	6	seen	see	VERB
discernj-91	304	7	as	as	ADP
discernj-91	304	8	the	the	DET
discernj-91	304	9	business	business	NOUN
discernj-91	304	10	of	of	ADP
discernj-91	304	11	inequality	inequality	NOUN
discernj-91	304	12	post	post	NOUN
discernj-91	304	13	coronavirus	coronavirus	PROPN
discernj-91	304	14	.	.	PUNCT
discernj-91	305	1	forbes	forbes	PROPN
discernj-91	305	2	.	.	PUNCT
discernj-91	306	1	https://tinyurl.com/2p8wd4vf	https://tinyurl.com/2p8wd4vf	NOUN
discernj-91	306	2	hilton	hilton	NOUN
discernj-91	306	3	,	,	PUNCT
discernj-91	306	4	m.	m.	NOUN
discernj-91	306	5	consumers	consumer	NOUN
discernj-91	306	6	and	and	CCONJ
discernj-91	306	7	the	the	DET
discernj-91	306	8	state	state	NOUN
discernj-91	306	9	since	since	SCONJ
discernj-91	306	10	the	the	DET
discernj-91	306	11	second	second	ADJ
discernj-91	306	12	world	world	PROPN
discernj-91	306	13	war	war	NOUN
discernj-91	306	14	.	.	PUNCT
discernj-91	307	1	annals	annal	NOUN
discernj-91	307	2	of	of	ADP
discernj-91	307	3	the	the	DET
discernj-91	307	4	american	american	PROPN
discernj-91	307	5	academy	academy	PROPN
discernj-91	307	6	of	of	ADP
discernj-91	307	7	political	political	ADJ
discernj-91	307	8	and	and	CCONJ
discernj-91	307	9	social	social	ADJ
discernj-91	307	10	science	science	NOUN
discernj-91	307	11	,	,	PUNCT
discernj-91	307	12	611(1	611(1	NUM
discernj-91	307	13	)	)	PUNCT
discernj-91	307	14	,	,	PUNCT
discernj-91	307	15	66	66	NUM
discernj-91	307	16	-	-	SYM
discernj-91	307	17	81	81	NUM
discernj-91	307	18	.	.	PUNCT
discernj-91	308	1	https://doi.org/10.1177/0002716206298532	https://doi.org/10.1177/0002716206298532	NOUN
discernj-91	308	2	honeyman	honeyman	PROPN
discernj-91	308	3	,	,	PUNCT
discernj-91	308	4	r.	r.	PROPN
discernj-91	308	5	(	(	PUNCT
discernj-91	308	6	2014	2014	NUM
discernj-91	308	7	)	)	PUNCT
discernj-91	308	8	.	.	PUNCT
discernj-91	309	1	the	the	DET
discernj-91	309	2	b	b	PROPN
discernj-91	309	3	corp	corp	PROPN
discernj-91	309	4	handbook	handbook	PROPN
discernj-91	309	5	:	:	PUNCT
discernj-91	309	6	how	how	SCONJ
discernj-91	309	7	to	to	PART
discernj-91	309	8	use	use	VERB
discernj-91	309	9	business	business	NOUN
discernj-91	309	10	as	as	ADP
discernj-91	309	11	a	a	DET
discernj-91	309	12	force	force	NOUN
discernj-91	309	13	for	for	ADP
discernj-91	309	14	good	good	ADJ
discernj-91	309	15	.	.	PUNCT
discernj-91	310	1	berrett	berrett	NOUN
discernj-91	310	2	-	-	PUNCT
discernj-91	310	3	koehler	koehler	NOUN
discernj-91	310	4	.	.	PUNCT
discernj-91	311	1	56	56	NUM
discernj-91	311	2	hughes	hughe	NOUN
discernj-91	311	3	,	,	PUNCT
discernj-91	311	4	h.	h.	PROPN
discernj-91	311	5	(	(	PUNCT
discernj-91	311	6	2021	2021	NUM
discernj-91	311	7	,	,	PUNCT
discernj-91	311	8	jan	jan	PROPN
discernj-91	311	9	7	7	NUM
discernj-91	311	10	)	)	PUNCT
discernj-91	311	11	.	.	PUNCT
discernj-91	312	1	matchesfashion	matchesfashion	NOUN
discernj-91	312	2	posts	post	VERB
discernj-91	312	3	5.9	5.9	NUM
discernj-91	312	4	million	million	NUM
discernj-91	312	5	pound	pound	NOUN
discernj-91	312	6	loss	loss	NOUN
discernj-91	312	7	for	for	ADP
discernj-91	312	8	2019	2019	NUM
discernj-91	312	9	.	.	PUNCT
discernj-91	313	1	fashionunited	fashionunite	VERB
discernj-91	313	2	.	.	PUNCT
discernj-91	314	1	https://tinyurl.com/mrvzp9h2	https://tinyurl.com/mrvzp9h2	PROPN
discernj-91	314	2	hoffower	hoffower	NOUN
discernj-91	314	3	,	,	PUNCT
discernj-91	314	4	h.	h.	PROPN
discernj-91	314	5	,	,	PUNCT
discernj-91	314	6	&	&	CCONJ
discernj-91	314	7	akhtar	akhtar	PROPN
discernj-91	314	8	,	,	PUNCT
discernj-91	314	9	a.	a.	NOUN
discernj-91	314	10	(	(	PUNCT
discernj-91	314	11	2020	2020	NUM
discernj-91	314	12	,	,	PUNCT
discernj-91	314	13	oct	oct	PROPN
discernj-91	314	14	10	10	NUM
discernj-91	314	15	)	)	PUNCT
discernj-91	314	16	.	.	PUNCT
discernj-91	315	1	lonely	lonely	ADJ
discernj-91	315	2	,	,	PUNCT
discernj-91	315	3	burned	burn	VERB
discernj-91	315	4	out	out	ADP
discernj-91	315	5	,	,	PUNCT
discernj-91	315	6	and	and	CCONJ
discernj-91	315	7	depressed	depressed	ADJ
discernj-91	315	8	:	:	PUNCT
discernj-91	315	9	the	the	DET
discernj-91	315	10	state	state	NOUN
discernj-91	315	11	of	of	ADP
discernj-91	315	12	millennials	millennial	NOUN
discernj-91	315	13	’	'	PUNCT
discernj-91	315	14	mental	mental	ADJ
discernj-91	315	15	health	health	NOUN
discernj-91	315	16	in	in	ADP
discernj-91	315	17	2020	2020	NUM
discernj-91	315	18	.	.	PUNCT
discernj-91	316	1	business	business	NOUN
discernj-91	316	2	insider	insider	NOUN
discernj-91	316	3	.	.	PUNCT
discernj-91	317	1	https://tinyurl.com/2844fc96	https://tinyurl.com/2844fc96	PROPN
discernj-91	317	2	kantar	kantar	PROPN
discernj-91	317	3	consulting	consulting	PROPN
discernj-91	317	4	.	.	PUNCT
discernj-91	318	1	(	(	PUNCT
discernj-91	318	2	2020	2020	NUM
discernj-91	318	3	)	)	PUNCT
discernj-91	318	4	.	.	PUNCT
discernj-91	319	1	inspiring	inspire	VERB
discernj-91	319	2	purpose	purpose	NOUN
discernj-91	319	3	-	-	PUNCT
discernj-91	319	4	led	lead	VERB
discernj-91	319	5	growth	growth	NOUN
discernj-91	319	6	.	.	PUNCT
discernj-91	320	1	https://tinyurl.com/2x2673hw	https://tinyurl.com/2x2673hw	PROPN
discernj-91	320	2	lewis	lewis	PROPN
discernj-91	320	3	-	-	PUNCT
discernj-91	320	4	beck	beck	PROPN
discernj-91	320	5	,	,	PUNCT
discernj-91	320	6	m.	m.	NOUN
discernj-91	320	7	,	,	PUNCT
discernj-91	320	8	bryman	bryman	NOUN
discernj-91	320	9	,	,	PUNCT
discernj-91	320	10	a.	a.	NOUN
discernj-91	320	11	,	,	PUNCT
discernj-91	320	12	&	&	CCONJ
discernj-91	320	13	futing	futing	PROPN
discernj-91	320	14	liao	liao	PROPN
discernj-91	320	15	,	,	PUNCT
discernj-91	320	16	t.	t.	PROPN
discernj-91	320	17	(	(	PUNCT
discernj-91	320	18	2004	2004	NUM
discernj-91	320	19	)	)	PUNCT
discernj-91	320	20	.	.	PUNCT
discernj-91	321	1	the	the	DET
discernj-91	321	2	sage	sage	NOUN
discernj-91	321	3	encyclopedia	encyclopedia	NOUN
discernj-91	321	4	of	of	ADP
discernj-91	321	5	social	social	ADJ
discernj-91	321	6	science	science	NOUN
discernj-91	321	7	research	research	NOUN
discernj-91	321	8	methods	method	NOUN
discernj-91	321	9	.	.	PUNCT
discernj-91	322	1	sage	sage	NOUN
discernj-91	322	2	publications	publication	NOUN
discernj-91	322	3	.	.	PUNCT
discernj-91	323	1	mahdawi	mahdawi	PROPN
discernj-91	323	2	,	,	PUNCT
discernj-91	323	3	a.	a.	NOUN
discernj-91	323	4	(	(	PUNCT
discernj-91	323	5	2020	2020	NUM
discernj-91	323	6	,	,	PUNCT
discernj-91	323	7	march	march	PROPN
discernj-91	323	8	31	31	NUM
discernj-91	323	9	)	)	PUNCT
discernj-91	323	10	.	.	PUNCT
discernj-91	324	1	the	the	DET
discernj-91	324	2	coronavirus	coronavirus	NOUN
discernj-91	324	3	crisis	crisis	NOUN
discernj-91	324	4	has	have	AUX
discernj-91	324	5	exposed	expose	VERB
discernj-91	324	6	the	the	DET
discernj-91	324	7	ugly	ugly	ADJ
discernj-91	324	8	truth	truth	NOUN
discernj-91	324	9	about	about	ADP
discernj-91	324	10	celebrity	celebrity	NOUN
discernj-91	324	11	culture	culture	NOUN
discernj-91	324	12	and	and	CCONJ
discernj-91	324	13	capitalism	capitalism	NOUN
discernj-91	324	14	.	.	PUNCT
discernj-91	325	1	the	the	DET
discernj-91	325	2	guardian	guardian	PROPN
discernj-91	325	3	.	.	PUNCT
discernj-91	326	1	https://tinyurl.com/2psmfkuk	https://tinyurl.com/2psmfkuk	PROPN
discernj-91	326	2	mallevays	mallevay	NOUN
discernj-91	326	3	,	,	PUNCT
discernj-91	326	4	p.	p.	NOUN
discernj-91	326	5	(	(	PUNCT
discernj-91	326	6	2021	2021	NUM
discernj-91	326	7	,	,	PUNCT
discernj-91	326	8	may	may	AUX
discernj-91	326	9	11	11	NUM
discernj-91	326	10	)	)	PUNCT
discernj-91	326	11	.	.	PUNCT
discernj-91	327	1	are	be	AUX
discernj-91	327	2	luxury	luxury	NOUN
discernj-91	327	3	brands	brand	NOUN
discernj-91	327	4	pushing	push	VERB
discernj-91	327	5	too	too	ADV
discernj-91	327	6	many	many	ADJ
discernj-91	327	7	collaborations	collaboration	NOUN
discernj-91	327	8	?	?	PUNCT
discernj-91	328	1	the	the	DET
discernj-91	328	2	business	business	NOUN
discernj-91	328	3	of	of	ADP
discernj-91	328	4	fashion	fashion	NOUN
discernj-91	328	5	.	.	PUNCT
discernj-91	329	1	https://tinyurl.com/4nufp99v	https://tinyurl.com/4nufp99v	PROPN
discernj-91	329	2	martin	martin	PROPN
discernj-91	329	3	,	,	PUNCT
discernj-91	329	4	s.	s.	PROPN
discernj-91	329	5	,	,	PUNCT
discernj-91	329	6	&	&	CCONJ
discernj-91	329	7	shackleford	shackleford	PROPN
discernj-91	329	8	,	,	PUNCT
discernj-91	329	9	h.	h.	PROPN
discernj-91	329	10	(	(	PUNCT
discernj-91	329	11	2021	2021	NUM
discernj-91	329	12	,	,	PUNCT
discernj-91	329	13	april	april	PROPN
discernj-91	329	14	28	28	NUM
discernj-91	329	15	)	)	PUNCT
discernj-91	329	16	.	.	PUNCT
discernj-91	330	1	the	the	DET
discernj-91	330	2	frantic	frantic	ADJ
discernj-91	330	3	rise	rise	NOUN
discernj-91	330	4	of	of	ADP
discernj-91	330	5	consumer	consumer	NOUN
discernj-91	330	6	wellness	wellness	NOUN
discernj-91	330	7	:	:	PUNCT
discernj-91	330	8	combat	combat	VERB
discernj-91	330	9	the	the	DET
discernj-91	330	10	craze	craze	NOUN
discernj-91	330	11	or	or	CCONJ
discernj-91	330	12	ride	ride	VERB
discernj-91	330	13	the	the	DET
discernj-91	330	14	wave	wave	NOUN
discernj-91	330	15	?	?	PUNCT
discernj-91	331	1	employee	employee	NOUN
discernj-91	331	2	benefit	benefit	NOUN
discernj-91	331	3	news	news	NOUN
discernj-91	331	4	.	.	PUNCT
discernj-91	332	1	https://tinyurl.com/2p8c4fbn	https://tinyurl.com/2p8c4fbn	ADJ
discernj-91	332	2	mcgahan	mcgahan	NOUN
discernj-91	332	3	,	,	PUNCT
discernj-91	332	4	a.	a.	NOUN
discernj-91	332	5	m.	m.	NOUN
discernj-91	332	6	(	(	PUNCT
discernj-91	332	7	2004	2004	NUM
discernj-91	332	8	,	,	PUNCT
discernj-91	332	9	october	october	PROPN
discernj-91	332	10	)	)	PUNCT
discernj-91	332	11	.	.	PUNCT
discernj-91	333	1	how	how	SCONJ
discernj-91	333	2	industries	industry	NOUN
discernj-91	333	3	change	change	VERB
discernj-91	333	4	.	.	PUNCT
discernj-91	334	1	harvard	harvard	PROPN
discernj-91	334	2	business	business	PROPN
discernj-91	334	3	review	review	PROPN
discernj-91	334	4	.	.	PUNCT
discernj-91	335	1	https://hbr.org/2004/10/how-industries-change	https://hbr.org/2004/10/how-industries-change	PROPN
discernj-91	335	2	mckinsey	mckinsey	NOUN
discernj-91	335	3	&	&	CCONJ
discernj-91	335	4	company	company	PROPN
discernj-91	335	5	.	.	PUNCT
discernj-91	336	1	(	(	PUNCT
discernj-91	336	2	n.d	n.d	PROPN
discernj-91	336	3	.	.	PROPN
discernj-91	336	4	)	)	PUNCT
discernj-91	336	5	.	.	PUNCT
discernj-91	337	1	perspectives	perspective	NOUN
discernj-91	337	2	on	on	ADP
discernj-91	337	3	consumer	consumer	NOUN
discernj-91	337	4	health	health	NOUN
discernj-91	337	5	and	and	CCONJ
discernj-91	337	6	wellness	wellness	NOUN
discernj-91	337	7	.	.	PUNCT
discernj-91	338	1	https://tinyurl.com/2k8p7kt9	https://tinyurl.com/2k8p7kt9	PROPN
discernj-91	338	2	mehta	mehta	PROPN
discernj-91	338	3	,	,	PUNCT
discernj-91	338	4	k.	k.	PROPN
discernj-91	338	5	(	(	PUNCT
discernj-91	338	6	2019	2019	NUM
discernj-91	338	7	,	,	PUNCT
discernj-91	338	8	february	february	PROPN
discernj-91	338	9	21	21	NUM
discernj-91	338	10	)	)	PUNCT
discernj-91	338	11	.	.	PUNCT
discernj-91	339	1	for	for	ADP
discernj-91	339	2	big	big	ADJ
discernj-91	339	3	innovation	innovation	NOUN
discernj-91	339	4	,	,	PUNCT
discernj-91	339	5	think	think	VERB
discernj-91	339	6	small	small	ADJ
discernj-91	339	7	.	.	PUNCT
discernj-91	340	1	forbes	forbes	PROPN
discernj-91	340	2	.	.	PUNCT
discernj-91	341	1	https://tinyurl.com/3uvudxhp	https://tinyurl.com/3uvudxhp	PROPN
discernj-91	341	2	mishan	mishan	PROPN
discernj-91	341	3	,	,	PUNCT
discernj-91	341	4	l.	l.	PROPN
discernj-91	341	5	(	(	PUNCT
discernj-91	341	6	2020	2020	NUM
discernj-91	341	7	,	,	PUNCT
discernj-91	341	8	december	december	PROPN
discernj-91	341	9	3	3	NUM
discernj-91	341	10	)	)	PUNCT
discernj-91	341	11	.	.	PUNCT
discernj-91	342	1	the	the	DET
discernj-91	342	2	long	long	ADJ
discernj-91	342	3	and	and	CCONJ
discernj-91	342	4	tortured	torture	VERB
discernj-91	342	5	history	history	NOUN
discernj-91	342	6	of	of	ADP
discernj-91	342	7	cancel	cancel	NOUN
discernj-91	342	8	culture	culture	NOUN
discernj-91	342	9	.	.	PUNCT
discernj-91	343	1	new	new	PROPN
discernj-91	343	2	york	york	PROPN
discernj-91	343	3	times	times	PROPN
discernj-91	343	4	.	.	PUNCT
discernj-91	344	1	https://www.nytimes.com/2020/12/03/t-magazine/cancel-culture-history.html	https://www.nytimes.com/2020/12/03/t-magazine/cancel-culture-history.html	ADJ
discernj-91	344	2	mondalek	mondalek	NOUN
discernj-91	344	3	,	,	PUNCT
discernj-91	344	4	a.	a.	NOUN
discernj-91	344	5	(	(	PUNCT
discernj-91	344	6	2021	2021	NUM
discernj-91	344	7	,	,	PUNCT
discernj-91	344	8	march	march	PROPN
discernj-91	344	9	17	17	NUM
discernj-91	344	10	)	)	PUNCT
discernj-91	344	11	.	.	PUNCT
discernj-91	345	1	what	what	PRON
discernj-91	345	2	makes	make	VERB
discernj-91	345	3	the	the	DET
discernj-91	345	4	perfect	perfect	ADJ
discernj-91	345	5	influencer	influencer	NOUN
discernj-91	345	6	collaboration	collaboration	NOUN
discernj-91	345	7	?	?	PUNCT
discernj-91	346	1	the	the	DET
discernj-91	346	2	business	business	NOUN
discernj-91	346	3	of	of	ADP
discernj-91	346	4	fashion	fashion	NOUN
discernj-91	346	5	.	.	PUNCT
discernj-91	347	1	https://tinyurl.com/yc8zmup9	https://tinyurl.com/yc8zmup9	PRON
discernj-91	347	2	moore	moore	PROPN
discernj-91	347	3	,	,	PUNCT
discernj-91	347	4	j.	j.	PROPN
discernj-91	347	5	(	(	PUNCT
discernj-91	347	6	2015	2015	NUM
discernj-91	347	7	)	)	PUNCT
discernj-91	347	8	.	.	PUNCT
discernj-91	348	1	the	the	DET
discernj-91	348	2	patagonia	patagonia	PROPN
discernj-91	348	3	way	way	NOUN
discernj-91	348	4	to	to	ADP
discernj-91	348	5	customer	customer	NOUN
discernj-91	348	6	loyalty	loyalty	NOUN
discernj-91	348	7	.	.	PUNCT
discernj-91	349	1	brand	brand	NOUN
discernj-91	349	2	autopsy	autopsy	ADJ
discernj-91	349	3	.	.	PUNCT
discernj-91	350	1	https://tinyurl.com/bdhxy2aj	https://tinyurl.com/bdhxy2aj	PROPN
discernj-91	350	2	pallotta	pallotta	PROPN
discernj-91	350	3	,	,	PUNCT
discernj-91	350	4	d.	d.	PROPN
discernj-91	350	5	(	(	PUNCT
discernj-91	350	6	2013	2013	NUM
discernj-91	350	7	,	,	PUNCT
discernj-91	350	8	march	march	PROPN
discernj-91	350	9	11	11	NUM
discernj-91	350	10	)	)	PUNCT
discernj-91	350	11	.	.	PUNCT
discernj-91	351	1	the	the	DET
discernj-91	351	2	way	way	NOUN
discernj-91	351	3	we	we	PRON
discernj-91	351	4	think	think	VERB
discernj-91	351	5	about	about	ADP
discernj-91	351	6	charity	charity	NOUN
discernj-91	351	7	is	be	AUX
discernj-91	351	8	dead	dead	ADV
discernj-91	351	9	wrong	wrong	ADJ
discernj-91	352	1	[	[	X
discernj-91	352	2	video	video	NOUN
discernj-91	352	3	]	]	PUNCT
discernj-91	352	4	.	.	PUNCT
discernj-91	353	1	ted	ted	PROPN
discernj-91	353	2	conferences	conference	NOUN
discernj-91	353	3	.	.	PUNCT
discernj-91	354	1	https://tinyurl.com/2z3u3abn	https://tinyurl.com/2z3u3abn	PROPN
discernj-91	354	2	paulins	paulin	NOUN
discernj-91	354	3	,	,	PUNCT
discernj-91	354	4	v.	v.	ADP
discernj-91	354	5	a.	a.	PROPN
discernj-91	354	6	,	,	PUNCT
discernj-91	354	7	&	&	CCONJ
discernj-91	354	8	hillery	hillery	PROPN
discernj-91	354	9	,	,	PUNCT
discernj-91	354	10	j.	j.	PROPN
discernj-91	354	11	l.	l.	PROPN
discernj-91	354	12	(	(	PUNCT
discernj-91	354	13	2020	2020	NUM
discernj-91	354	14	)	)	PUNCT
discernj-91	354	15	.	.	PUNCT
discernj-91	355	1	ethics	ethic	NOUN
discernj-91	355	2	in	in	ADP
discernj-91	355	3	the	the	DET
discernj-91	355	4	fashion	fashion	NOUN
discernj-91	355	5	industry	industry	NOUN
discernj-91	355	6	.	.	PUNCT
discernj-91	356	1	bloomsbury	bloomsbury	PROPN
discernj-91	356	2	.	.	PUNCT
discernj-91	357	1	rabkin	rabkin	PROPN
discernj-91	357	2	,	,	PUNCT
discernj-91	357	3	e.	e.	PROPN
discernj-91	357	4	(	(	PUNCT
discernj-91	357	5	2018	2018	NUM
discernj-91	357	6	)	)	PUNCT
discernj-91	357	7	.	.	PUNCT
discernj-91	358	1	why	why	SCONJ
discernj-91	358	2	“	"	PUNCT
discernj-91	358	3	collaboration	collaboration	NOUN
discernj-91	358	4	”	"	PUNCT
discernj-91	358	5	has	have	AUX
discernj-91	358	6	become	become	VERB
discernj-91	358	7	a	a	DET
discernj-91	358	8	dirty	dirty	ADJ
discernj-91	358	9	word	word	NOUN
discernj-91	358	10	in	in	ADP
discernj-91	358	11	fashion	fashion	NOUN
discernj-91	358	12	:	:	PUNCT
discernj-91	358	13	please	please	INTJ
discernj-91	358	14	let	let	VERB
discernj-91	358	15	2018	2018	NUM
discernj-91	358	16	be	be	AUX
discernj-91	358	17	the	the	DET
discernj-91	358	18	last	last	ADJ
discernj-91	358	19	year	year	NOUN
discernj-91	358	20	of	of	ADP
discernj-91	358	21	pointless	pointless	ADJ
discernj-91	358	22	collaborations	collaboration	NOUN
discernj-91	358	23	.	.	PUNCT
discernj-91	359	1	highsnobiety	highsnobiety	NOUN
discernj-91	359	2	.	.	PUNCT
discernj-91	360	1	https://www.highsnobiety.com/p/fashion-collaboration-overload/	https://www.highsnobiety.com/p/fashion-collaboration-overload/	ADV
discernj-91	360	2	57	57	NUM
discernj-91	360	3	romano	romano	NOUN
discernj-91	360	4	,	,	PUNCT
discernj-91	360	5	a.	a.	NOUN
discernj-91	360	6	(	(	PUNCT
discernj-91	360	7	2021	2021	NUM
discernj-91	360	8	,	,	PUNCT
discernj-91	360	9	may	may	AUX
discernj-91	360	10	5	5	NUM
discernj-91	360	11	)	)	PUNCT
discernj-91	360	12	.	.	PUNCT
discernj-91	361	1	the	the	DET
discernj-91	361	2	second	second	ADJ
discernj-91	361	3	wave	wave	NOUN
discernj-91	361	4	of	of	ADP
discernj-91	361	5	“	"	PUNCT
discernj-91	361	6	cancel	cancel	VERB
discernj-91	361	7	culture	culture	NOUN
discernj-91	361	8	”	"	PUNCT
discernj-91	361	9	.	.	PUNCT
discernj-91	362	1	vox	vox	PROPN
discernj-91	362	2	.	.	PUNCT
discernj-91	363	1	https://www.vox.com/22384308/cancel-culture-free-speech-accountability-debate	https://www.vox.com/22384308/cancel-culture-free-speech-accountability-debate	VERB
discernj-91	363	2	saldaña	saldaña	PROPN
discernj-91	363	3	,	,	PUNCT
discernj-91	363	4	j.	j.	PROPN
discernj-91	363	5	(	(	PUNCT
discernj-91	363	6	2021	2021	NUM
discernj-91	363	7	)	)	PUNCT
discernj-91	363	8	.	.	PUNCT
discernj-91	364	1	the	the	DET
discernj-91	364	2	coding	code	VERB
discernj-91	364	3	manual	manual	NOUN
discernj-91	364	4	for	for	ADP
discernj-91	364	5	qualitative	qualitative	ADJ
discernj-91	364	6	researchers	researcher	NOUN
discernj-91	364	7	(	(	PUNCT
discernj-91	364	8	4th	4th	ADJ
discernj-91	364	9	ed	ed	NOUN
discernj-91	364	10	.	.	PUNCT
discernj-91	364	11	)	)	PUNCT
discernj-91	364	12	.	.	PUNCT
discernj-91	365	1	sage	sage	NOUN
discernj-91	365	2	.	.	PUNCT
discernj-91	366	1	saunders	saunder	NOUN
discernj-91	366	2	,	,	PUNCT
discernj-91	366	3	m.	m.	NOUN
discernj-91	366	4	,	,	PUNCT
discernj-91	366	5	lewis	lewis	PROPN
discernj-91	366	6	,	,	PUNCT
discernj-91	366	7	p.	p.	PROPN
discernj-91	366	8	,	,	PUNCT
discernj-91	366	9	&	&	CCONJ
discernj-91	366	10	thornhill	thornhill	PROPN
discernj-91	366	11	,	,	PUNCT
discernj-91	366	12	a.	a.	NOUN
discernj-91	366	13	(	(	PUNCT
discernj-91	366	14	2019	2019	NUM
discernj-91	366	15	)	)	PUNCT
discernj-91	366	16	.	.	PUNCT
discernj-91	367	1	research	research	NOUN
discernj-91	367	2	methods	method	NOUN
discernj-91	367	3	for	for	ADP
discernj-91	367	4	business	business	NOUN
discernj-91	367	5	students	student	NOUN
discernj-91	367	6	(	(	PUNCT
discernj-91	367	7	8th	8th	ADJ
discernj-91	367	8	ed	ed	NOUN
discernj-91	367	9	.	.	PUNCT
discernj-91	367	10	)	)	PUNCT
discernj-91	367	11	.	.	PUNCT
discernj-91	368	1	pearson	pearson	PROPN
discernj-91	368	2	.	.	PUNCT
discernj-91	368	3	sinek	sinek	PROPN
discernj-91	368	4	,	,	PUNCT
discernj-91	368	5	s.	s.	PROPN
discernj-91	368	6	(	(	PUNCT
discernj-91	368	7	2011	2011	NUM
discernj-91	368	8	)	)	PUNCT
discernj-91	368	9	.	.	PUNCT
discernj-91	369	1	how	how	SCONJ
discernj-91	369	2	great	great	ADJ
discernj-91	369	3	leaders	leader	NOUN
discernj-91	369	4	inspire	inspire	VERB
discernj-91	369	5	action	action	NOUN
discernj-91	369	6	[	[	X
discernj-91	369	7	video	video	NOUN
discernj-91	369	8	]	]	PUNCT
discernj-91	369	9	.	.	PUNCT
discernj-91	370	1	ted	ted	PROPN
discernj-91	370	2	conferences	conference	NOUN
discernj-91	370	3	.	.	PUNCT
discernj-91	371	1	ted	ted	PROPN
discernj-91	371	2	.	.	PUNCT
discernj-91	372	1	https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en	https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en	ADV
discernj-91	372	2	stoddard	stoddard	PROPN
discernj-91	372	3	,	,	PUNCT
discernj-91	372	4	r.	r.	PROPN
discernj-91	372	5	(	(	PUNCT
discernj-91	372	6	2017	2017	NUM
discernj-91	372	7	)	)	PUNCT
discernj-91	372	8	.	.	PUNCT
discernj-91	373	1	rise	rise	VERB
discernj-91	373	2	up	up	ADP
discernj-91	373	3	:	:	PUNCT
discernj-91	373	4	how	how	SCONJ
discernj-91	373	5	to	to	PART
discernj-91	373	6	build	build	VERB
discernj-91	373	7	a	a	DET
discernj-91	373	8	socially	socially	ADV
discernj-91	373	9	conscious	conscious	ADJ
discernj-91	373	10	business	business	NOUN
discernj-91	373	11	.	.	PUNCT
discernj-91	374	1	elevate	elevate	VERB
discernj-91	374	2	publishing	publish	VERB
discernj-91	374	3	meyer	meyer	PROPN
discernj-91	374	4	,	,	PUNCT
discernj-91	374	5	t.	t.	PROPN
discernj-91	374	6	(	(	PUNCT
discernj-91	374	7	2021	2021	NUM
discernj-91	374	8	,	,	PUNCT
discernj-91	374	9	july	july	PROPN
discernj-91	374	10	16	16	NUM
discernj-91	374	11	)	)	PUNCT
discernj-91	374	12	.	.	PUNCT
discernj-91	375	1	is	be	AUX
discernj-91	375	2	‘	'	PUNCT
discernj-91	375	3	cancel	cancel	VERB
discernj-91	375	4	culture	culture	NOUN
discernj-91	375	5	’	'	PUNCT
discernj-91	375	6	cancelled	cancel	VERB
discernj-91	375	7	?	?	PUNCT
discernj-91	376	1	redbrick	redbrick	NOUN
discernj-91	376	2	.	.	PUNCT
discernj-91	377	1	https://www.redbrick.me/is-cancel-culture-cancelled/	https://www.redbrick.me/is-cancel-culture-cancelled/	PROPN
discernj-91	377	2	thomas	thomas	PROPN
discernj-91	377	3	,	,	PUNCT
discernj-91	377	4	z.	z.	PROPN
discernj-91	377	5	(	(	PUNCT
discernj-91	377	6	2020	2020	NUM
discernj-91	377	7	,	,	PUNCT
discernj-91	377	8	october	october	PROPN
discernj-91	377	9	8)	8)	NUM
discernj-91	377	10	.	.	PUNCT
discernj-91	378	1	what	what	PRON
discernj-91	378	2	is	be	AUX
discernj-91	378	3	the	the	DET
discernj-91	378	4	cost	cost	NOUN
discernj-91	378	5	of	of	ADP
discernj-91	378	6	'	'	PUNCT
discernj-91	378	7	cancel	cancel	VERB
discernj-91	378	8	culture	culture	NOUN
discernj-91	378	9	'	'	PUNCT
discernj-91	378	10	?	?	PUNCT
discernj-91	379	1	bbc	bbc	PROPN
discernj-91	379	2	news	news	PROPN
discernj-91	379	3	.	.	PUNCT
discernj-91	380	1	https://www.bbc.co.uk/news/business-54374824	https://www.bbc.co.uk/news/business-54374824	PROPN
discernj-91	380	2	victor	victor	PROPN
discernj-91	380	3	,	,	PUNCT
discernj-91	380	4	d.	d.	PROPN
discernj-91	380	5	(	(	PUNCT
discernj-91	380	6	2017	2017	NUM
discernj-91	380	7	,	,	PUNCT
discernj-91	380	8	april	april	PROPN
discernj-91	380	9	5	5	NUM
discernj-91	380	10	)	)	PUNCT
discernj-91	380	11	.	.	PUNCT
discernj-91	381	1	pepsi	pepsi	PROPN
discernj-91	381	2	pulls	pull	VERB
discernj-91	381	3	ad	ad	NOUN
discernj-91	381	4	accused	accuse	VERB
discernj-91	381	5	of	of	ADP
discernj-91	381	6	trivializing	trivialize	VERB
discernj-91	381	7	black	black	ADJ
discernj-91	381	8	lives	life	NOUN
discernj-91	381	9	matter	matter	NOUN
discernj-91	381	10	.	.	PUNCT
discernj-91	382	1	new	new	PROPN
discernj-91	382	2	york	york	PROPN
discernj-91	382	3	times	times	PROPN
discernj-91	382	4	.	.	PUNCT
discernj-91	383	1	https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html	https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html	PROPN
discernj-91	383	2	vogue	vogue	NOUN
discernj-91	383	3	business	business	NOUN
discernj-91	383	4	for	for	ADP
discernj-91	383	5	klarna	klarna	NOUN
discernj-91	383	6	.	.	PUNCT
discernj-91	384	1	(	(	PUNCT
discernj-91	384	2	2021	2021	NUM
discernj-91	384	3	,	,	PUNCT
discernj-91	384	4	january	january	PROPN
discernj-91	384	5	8)	8)	NUM
discernj-91	384	6	.	.	PUNCT
discernj-91	384	7	comfort	comfort	PROPN
discernj-91	384	8	and	and	CCONJ
discernj-91	384	9	wellness	wellness	NOUN
discernj-91	384	10	set	set	NOUN
discernj-91	384	11	to	to	PART
discernj-91	384	12	define	define	VERB
discernj-91	384	13	luxury	luxury	NOUN
discernj-91	384	14	in	in	ADP
discernj-91	384	15	2021	2021	NUM
discernj-91	384	16	.	.	PUNCT
discernj-91	385	1	vogue	vogue	NOUN
discernj-91	385	2	business	business	NOUN
discernj-91	385	3	.	.	PUNCT
discernj-91	386	1	https://tinyurl.com/mr3dynzw	https://tinyurl.com/mr3dynzw	NOUN
discernj-91	386	2	keywords	keyword	NOUN
discernj-91	386	3	:	:	PUNCT
discernj-91	386	4	fashion	fashion	NOUN
discernj-91	386	5	,	,	PUNCT
discernj-91	386	6	strategic	strategic	ADJ
discernj-91	386	7	partnerships	partnership	NOUN
discernj-91	386	8	,	,	PUNCT
discernj-91	386	9	activism	activism	NOUN
discernj-91	386	10	,	,	PUNCT
discernj-91	386	11	social	social	ADJ
discernj-91	386	12	impact	impact	NOUN
discernj-91	386	13	,	,	PUNCT
discernj-91	386	14	charity	charity	NOUN
discernj-91	386	15	consumer	consumer	NOUN
discernj-91	386	16	wellness	wellness	NOUN
discernj-91	386	17	,	,	PUNCT
discernj-91	386	18	values	value	NOUN
discernj-91	386	19	-	-	PUNCT
discernj-91	386	20	led	lead	VERB
discernj-91	386	21	fashion	fashion	NOUN
discernj-91	386	22	and	and	CCONJ
discernj-91	386	23	emotional	emotional	ADJ
discernj-91	386	24	bonds	bond	NOUN
discernj-91	386	25	table	table	VERB
discernj-91	386	26	1	1	NUM
discernj-91	386	27	:	:	PUNCT
discernj-91	386	28	objectives	objective	NOUN
discernj-91	386	29	of	of	ADP
discernj-91	386	30	collaborations	collaboration	NOUN
discernj-91	386	31	.	.	PUNCT
discernj-91	387	1	figure	figure	NOUN
discernj-91	387	2	1	1	NUM
discernj-91	387	3	:	:	PUNCT
discernj-91	387	4	poster	poster	NOUN
discernj-91	387	5	of	of	ADP
discernj-91	387	6	role	role	NOUN
discernj-91	387	7	models	model	NOUN
discernj-91	387	8	campaign	campaign	NOUN
discernj-91	387	9	(	(	PUNCT
discernj-91	387	10	source	source	NOUN
discernj-91	387	11	:	:	PUNCT
discernj-91	387	12	h&m	h&m	PROPN
discernj-91	387	13	)	)	PUNCT
discernj-91	387	14	.	.	PUNCT
discernj-91	388	1	from	from	ADP
discernj-91	388	2	fashion	fashion	NOUN
discernj-91	388	3	as	as	ADP
discernj-91	388	4	the	the	DET
discernj-91	388	5	‘	'	PUNCT
discernj-91	388	6	business	business	NOUN
discernj-91	388	7	of	of	ADP
discernj-91	388	8	inequality	inequality	NOUN
discernj-91	388	9	’	'	PUNCT
discernj-91	388	10	to	to	ADP
discernj-91	388	11	socially	socially	ADV
discernj-91	388	12	conscious	conscious	ADJ
discernj-91	388	13	companies	company	NOUN
discernj-91	388	14	figure	figure	VERB
discernj-91	388	15	3	3	NUM
discernj-91	388	16	:	:	PUNCT
discernj-91	388	17	key	key	ADJ
discernj-91	388	18	learnings	learning	NOUN
discernj-91	388	19	emerging	emerge	VERB
discernj-91	388	20	from	from	ADP
discernj-91	388	21	the	the	DET
discernj-91	388	22	literature	literature	PROPN
discernj-91	388	23	review	review	PROPN
discernj-91	388	24	.	.	PUNCT
discernj-91	389	1	figure	figure	VERB
discernj-91	389	2	4	4	NUM
discernj-91	389	3	:	:	PUNCT
discernj-91	389	4	research	research	NOUN
discernj-91	389	5	design	design	NOUN
discernj-91	389	6	.	.	PUNCT
discernj-91	390	1	figure	figure	NOUN
discernj-91	390	2	7	7	NUM
discernj-91	390	3	:	:	PUNCT
discernj-91	390	4	key	key	ADJ
discernj-91	390	5	themes	theme	NOUN
discernj-91	390	6	recurring	recur	VERB
discernj-91	390	7	in	in	ADP
discernj-91	390	8	both	both	CCONJ
discernj-91	390	9	the	the	DET
discernj-91	390	10	consumer	consumer	NOUN
discernj-91	390	11	survey	survey	NOUN
discernj-91	390	12	and	and	CCONJ
discernj-91	390	13	the	the	DET
discernj-91	390	14	interviews	interview	NOUN
discernj-91	390	15	with	with	ADP
discernj-91	390	16	fashion	fashion	NOUN
discernj-91	390	17	industry	industry	NOUN
discernj-91	390	18	experts	expert	NOUN
discernj-91	390	19	.	.	PUNCT
discernj-91	391	1	the	the	DET
discernj-91	391	2	fashion	fashion	NOUN
discernj-91	391	3	industry	industry	NOUN
discernj-91	391	4	needs	need	VERB
discernj-91	391	5	to	to	PART
discernj-91	391	6	change	change	VERB
discernj-91	391	7	figure	figure	NOUN
discernj-91	391	8	8	8	NUM
discernj-91	391	9	:	:	PUNCT
discernj-91	391	10	brand	brand	NOUN
discernj-91	391	11	values	value	NOUN
discernj-91	391	12	that	that	PRON
discernj-91	391	13	consumers	consumer	NOUN
discernj-91	391	14	would	would	AUX
discernj-91	391	15	choose	choose	VERB
discernj-91	391	16	to	to	PART
discernj-91	391	17	support	support	VERB
discernj-91	391	18	.	.	PUNCT
discernj-91	392	1	figure	figure	VERB
discernj-91	392	2	10	10	NUM
discernj-91	392	3	:	:	PUNCT
discernj-91	392	4	key	key	ADJ
discernj-91	392	5	themes	theme	NOUN
discernj-91	392	6	underpinning	underpin	VERB
discernj-91	392	7	the	the	DET
discernj-91	392	8	‘	'	PUNCT
discernj-91	392	9	benevolent	benevolent	ADJ
discernj-91	392	10	future	future	NOUN
discernj-91	392	11	of	of	ADP
discernj-91	392	12	fashion	fashion	NOUN
discernj-91	392	13	collaboration	collaboration	NOUN
discernj-91	392	14	framework	framework	NOUN
discernj-91	392	15	’	'	PUNCT
discernj-91	392	16	.	.	PUNCT
discernj-91	393	1	references	reference	NOUN
discernj-91	393	2	honeyman	honeyman	PROPN
discernj-91	393	3	,	,	PUNCT
discernj-91	393	4	r.	r.	PROPN
discernj-91	393	5	(	(	PUNCT
discernj-91	393	6	2014	2014	NUM
discernj-91	393	7	)	)	PUNCT
discernj-91	393	8	.	.	PUNCT
discernj-91	394	1	the	the	DET
discernj-91	394	2	b	b	PROPN
discernj-91	394	3	corp	corp	PROPN
discernj-91	394	4	handbook	handbook	PROPN
discernj-91	394	5	:	:	PUNCT
discernj-91	394	6	how	how	SCONJ
discernj-91	394	7	to	to	PART
discernj-91	394	8	use	use	VERB
discernj-91	394	9	business	business	NOUN
discernj-91	394	10	as	as	ADP
discernj-91	394	11	a	a	DET
discernj-91	394	12	force	force	NOUN
discernj-91	394	13	for	for	ADP
discernj-91	394	14	good	good	ADJ
discernj-91	394	15	.	.	PUNCT
discernj-91	395	1	berrett	berrett	NOUN
discernj-91	395	2	-	-	PUNCT
discernj-91	395	3	koehler	koehler	NOUN
discernj-91	395	4	.	.	PUNCT
discernj-91	396	1	saldaña	saldaña	PROPN
discernj-91	396	2	,	,	PUNCT
discernj-91	396	3	j.	j.	PROPN
discernj-91	396	4	(	(	PUNCT
discernj-91	396	5	2021	2021	NUM
discernj-91	396	6	)	)	PUNCT
discernj-91	396	7	.	.	PUNCT
discernj-91	397	1	the	the	DET
discernj-91	397	2	coding	code	VERB
discernj-91	397	3	manual	manual	NOUN
discernj-91	397	4	for	for	ADP
discernj-91	397	5	qualitative	qualitative	ADJ
discernj-91	397	6	researchers	researcher	NOUN
discernj-91	397	7	(	(	PUNCT
discernj-91	397	8	4th	4th	ADJ
discernj-91	397	9	ed	ed	NOUN
discernj-91	397	10	.	.	PUNCT
discernj-91	397	11	)	)	PUNCT
discernj-91	397	12	.	.	PUNCT
discernj-91	398	1	sage	sage	NOUN
discernj-91	398	2	.	.	PUNCT
