id	sid	tid	token	lemma	pos
discernj-89	1	1	14	14	NUM
discernj-89	1	2	https://www.designforsocialchange.org/journal/index.php/discern-j	https://www.designforsocialchange.org/journal/index.php/discern-j	NOUN
discernj-89	1	3	issn	issn	VERB
discernj-89	1	4	2184	2184	NUM
discernj-89	1	5	-	-	SYM
discernj-89	1	6	6995	6995	NUM
discernj-89	1	7	this	this	DET
discernj-89	1	8	work	work	NOUN
discernj-89	1	9	is	be	AUX
discernj-89	1	10	licensed	license	VERB
discernj-89	1	11	under	under	ADP
discernj-89	1	12	a	a	DET
discernj-89	1	13	creative	creative	ADJ
discernj-89	1	14	commons	common	NOUN
discernj-89	1	15	attribution	attribution	NOUN
discernj-89	1	16	-	-	PUNCT
discernj-89	1	17	noncommercial	noncommercial	ADJ
discernj-89	1	18	-	-	PUNCT
discernj-89	1	19	noderivatives	noderivative	NOUN
discernj-89	1	20	4.0	4.0	NUM
discernj-89	1	21	international	international	ADJ
discernj-89	1	22	license	license	NOUN
discernj-89	1	23	.	.	PUNCT
discernj-89	2	1	toward	toward	ADP
discernj-89	2	2	societal	societal	ADJ
discernj-89	2	3	transformation	transformation	NOUN
discernj-89	2	4	through	through	ADP
discernj-89	2	5	design	design	NOUN
discernj-89	2	6	storytelling	storytelling	NOUN
discernj-89	2	7	:	:	PUNCT
discernj-89	2	8	a	a	DET
discernj-89	2	9	case	case	NOUN
discernj-89	2	10	study	study	NOUN
discernj-89	2	11	of	of	ADP
discernj-89	2	12	brand	brand	NOUN
discernj-89	2	13	design	design	NOUN
discernj-89	2	14	in	in	ADP
discernj-89	2	15	the	the	DET
discernj-89	2	16	mineral	mineral	NOUN
discernj-89	2	17	water	water	NOUN
discernj-89	2	18	industry	industry	NOUN
discernj-89	2	19	in	in	ADP
discernj-89	2	20	finland	finland	PROPN
discernj-89	2	21	yasuyuki	yasuyuki	PROPN
discernj-89	2	22	hayama	hayama	NOUN
discernj-89	2	23	,	,	PUNCT
discernj-89	2	24	francesco	francesco	PROPN
discernj-89	2	25	zurlo	zurlo	PROPN
discernj-89	2	26	published	publish	VERB
discernj-89	2	27	online	online	ADV
discernj-89	2	28	:	:	PUNCT
discernj-89	2	29	november	november	PROPN
discernj-89	2	30	2022	2022	NUM
discernj-89	2	31	to	to	PART
discernj-89	2	32	cite	cite	VERB
discernj-89	2	33	this	this	DET
discernj-89	2	34	article	article	NOUN
discernj-89	2	35	:	:	PUNCT
discernj-89	2	36	hayama	hayama	NOUN
discernj-89	2	37	,	,	PUNCT
discernj-89	2	38	y.	y.	PROPN
discernj-89	2	39	,	,	PUNCT
discernj-89	2	40	&	&	CCONJ
discernj-89	2	41	zurlo	zurlo	PROPN
discernj-89	2	42	,	,	PUNCT
discernj-89	2	43	f.	f.	PROPN
discernj-89	2	44	(	(	PUNCT
discernj-89	2	45	2022	2022	NUM
discernj-89	2	46	)	)	PUNCT
discernj-89	2	47	.	.	PUNCT
discernj-89	3	1	toward	toward	ADP
discernj-89	3	2	societal	societal	ADJ
discernj-89	3	3	transformation	transformation	NOUN
discernj-89	3	4	through	through	ADP
discernj-89	3	5	design	design	NOUN
discernj-89	3	6	storytelling	storytelling	NOUN
discernj-89	3	7	:	:	PUNCT
discernj-89	3	8	a	a	DET
discernj-89	3	9	case	case	NOUN
discernj-89	3	10	study	study	NOUN
discernj-89	3	11	of	of	ADP
discernj-89	3	12	brand	brand	NOUN
discernj-89	3	13	design	design	NOUN
discernj-89	3	14	in	in	ADP
discernj-89	3	15	the	the	DET
discernj-89	3	16	mineral	mineral	NOUN
discernj-89	3	17	water	water	NOUN
discernj-89	3	18	industry	industry	NOUN
discernj-89	3	19	in	in	ADP
discernj-89	3	20	finland	finland	PROPN
discernj-89	3	21	.	.	PUNCT
discernj-89	4	1	discern	discern	NOUN
discernj-89	4	2	:	:	PUNCT
discernj-89	4	3	international	international	ADJ
discernj-89	4	4	journal	journal	NOUN
discernj-89	4	5	of	of	ADP
discernj-89	4	6	design	design	NOUN
discernj-89	4	7	for	for	ADP
discernj-89	4	8	social	social	ADJ
discernj-89	4	9	change	change	NOUN
discernj-89	4	10	,	,	PUNCT
discernj-89	4	11	sustainable	sustainable	ADJ
discernj-89	4	12	innovation	innovation	NOUN
discernj-89	4	13	and	and	CCONJ
discernj-89	4	14	entrepreneurship	entrepreneurship	NOUN
discernj-89	4	15	,	,	PUNCT
discernj-89	4	16	3(2	3(2	NUM
discernj-89	4	17	)	)	PUNCT
discernj-89	4	18	,	,	PUNCT
discernj-89	4	19	14	14	NUM
discernj-89	4	20	-	-	SYM
discernj-89	4	21	27	27	NUM
discernj-89	4	22	.	.	NOUN
discernj-89	4	23	15	15	NUM
discernj-89	4	24	toward	toward	ADP
discernj-89	4	25	societal	societal	ADJ
discernj-89	4	26	transformation	transformation	NOUN
discernj-89	4	27	through	through	ADP
discernj-89	4	28	design	design	NOUN
discernj-89	4	29	storytelling	storytelling	NOUN
discernj-89	4	30	:	:	PUNCT
discernj-89	4	31	a	a	DET
discernj-89	4	32	case	case	NOUN
discernj-89	4	33	study	study	NOUN
discernj-89	4	34	of	of	ADP
discernj-89	4	35	brand	brand	NOUN
discernj-89	4	36	design	design	NOUN
discernj-89	4	37	in	in	ADP
discernj-89	4	38	the	the	DET
discernj-89	4	39	mineral	mineral	NOUN
discernj-89	4	40	water	water	NOUN
discernj-89	4	41	industry	industry	NOUN
discernj-89	4	42	in	in	ADP
discernj-89	4	43	finland	finland	PROPN
discernj-89	4	44	yasuyuki	yasuyuki	PROPN
discernj-89	5	1	hayamaa	hayamaa	PROPN
discernj-89	5	2	,	,	PUNCT
discernj-89	5	3	francesco	francesco	PROPN
discernj-89	5	4	zurlob	zurlob	PROPN
discernj-89	5	5	apolitecnico	apolitecnico	PROPN
discernj-89	5	6	di	di	PROPN
discernj-89	5	7	milano	milano	PROPN
discernj-89	5	8	,	,	PUNCT
discernj-89	5	9	milan	milan	PROPN
discernj-89	5	10	,	,	PUNCT
discernj-89	5	11	italy	italy	PROPN
discernj-89	5	12	.	.	PUNCT
discernj-89	6	1	yasuyuki.hayama@polimi.it	yasuyuki.hayama@polimi.it	PROPN
discernj-89	6	2	bpolitecnico	bpolitecnico	PROPN
discernj-89	6	3	di	di	X
discernj-89	6	4	milano	milano	PROPN
discernj-89	6	5	,	,	PUNCT
discernj-89	6	6	milan	milan	PROPN
discernj-89	6	7	,	,	PUNCT
discernj-89	6	8	italy	italy	PROPN
discernj-89	6	9	.	.	PUNCT
discernj-89	7	1	francesco.zurlo@polimi.it	francesco.zurlo@polimi.it	PROPN
discernj-89	7	2	abstract	abstract	ADJ
discernj-89	7	3	the	the	DET
discernj-89	7	4	world	world	NOUN
discernj-89	7	5	today	today	NOUN
discernj-89	7	6	is	be	AUX
discernj-89	7	7	facing	face	VERB
discernj-89	7	8	the	the	DET
discernj-89	7	9	urgent	urgent	ADJ
discernj-89	7	10	need	need	NOUN
discernj-89	7	11	for	for	ADP
discernj-89	7	12	fundamental	fundamental	ADJ
discernj-89	7	13	transformation	transformation	NOUN
discernj-89	7	14	in	in	ADP
discernj-89	7	15	the	the	DET
discernj-89	7	16	‘	'	PUNCT
discernj-89	7	17	anthropocene	anthropocene	NOUN
discernj-89	7	18	’	'	PUNCT
discernj-89	7	19	era	era	NOUN
discernj-89	7	20	.	.	PUNCT
discernj-89	8	1	however	however	ADV
discernj-89	8	2	,	,	PUNCT
discernj-89	8	3	even	even	ADV
discernj-89	8	4	if	if	SCONJ
discernj-89	8	5	consensus	consensus	NOUN
discernj-89	8	6	has	have	AUX
discernj-89	8	7	been	be	AUX
discernj-89	8	8	formed	form	VERB
discernj-89	8	9	around	around	ADP
discernj-89	8	10	the	the	DET
discernj-89	8	11	need	need	NOUN
discernj-89	8	12	for	for	ADP
discernj-89	8	13	transformation	transformation	NOUN
discernj-89	8	14	,	,	PUNCT
discernj-89	8	15	what	what	PRON
discernj-89	8	16	constitutes	constitute	VERB
discernj-89	8	17	fundamental	fundamental	ADJ
discernj-89	8	18	changes	change	NOUN
discernj-89	8	19	and	and	CCONJ
discernj-89	8	20	how	how	SCONJ
discernj-89	8	21	these	these	DET
discernj-89	8	22	changes	change	NOUN
discernj-89	8	23	occur	occur	VERB
discernj-89	8	24	are	be	AUX
discernj-89	8	25	researched	research	VERB
discernj-89	8	26	and	and	CCONJ
discernj-89	8	27	debated	debate	VERB
discernj-89	8	28	across	across	ADP
discernj-89	8	29	multiple	multiple	ADJ
discernj-89	8	30	disciplines	discipline	NOUN
discernj-89	8	31	,	,	PUNCT
discernj-89	8	32	including	include	VERB
discernj-89	8	33	design	design	NOUN
discernj-89	8	34	studies	study	NOUN
discernj-89	8	35	.	.	PUNCT
discernj-89	9	1	recently	recently	ADV
discernj-89	9	2	,	,	PUNCT
discernj-89	9	3	in	in	ADP
discernj-89	9	4	the	the	DET
discernj-89	9	5	design	design	NOUN
discernj-89	9	6	field	field	NOUN
discernj-89	9	7	,	,	PUNCT
discernj-89	9	8	transition	transition	NOUN
discernj-89	9	9	design	design	NOUN
discernj-89	9	10	has	have	AUX
discernj-89	9	11	been	be	AUX
discernj-89	9	12	proposed	propose	VERB
discernj-89	9	13	as	as	ADP
discernj-89	9	14	a	a	DET
discernj-89	9	15	new	new	ADJ
discernj-89	9	16	area	area	NOUN
discernj-89	9	17	of	of	ADP
discernj-89	9	18	design	design	NOUN
discernj-89	9	19	practice	practice	NOUN
discernj-89	9	20	,	,	PUNCT
discernj-89	9	21	study	study	NOUN
discernj-89	9	22	and	and	CCONJ
discernj-89	9	23	research	research	NOUN
discernj-89	9	24	.	.	PUNCT
discernj-89	10	1	transition	transition	NOUN
discernj-89	10	2	design	design	NOUN
discernj-89	10	3	is	be	AUX
discernj-89	10	4	based	base	VERB
discernj-89	10	5	on	on	ADP
discernj-89	10	6	long	long	ADJ
discernj-89	10	7	-	-	PUNCT
discernj-89	10	8	term	term	NOUN
discernj-89	10	9	visioning	visioning	NOUN
discernj-89	10	10	and	and	CCONJ
discernj-89	10	11	recognition	recognition	NOUN
discernj-89	10	12	of	of	ADP
discernj-89	10	13	the	the	DET
discernj-89	10	14	need	need	NOUN
discernj-89	10	15	for	for	ADP
discernj-89	10	16	solutions	solution	NOUN
discernj-89	10	17	rooted	root	VERB
discernj-89	10	18	in	in	ADP
discernj-89	10	19	new	new	ADJ
discernj-89	10	20	,	,	PUNCT
discernj-89	10	21	more	more	ADV
discernj-89	10	22	sustainable	sustainable	ADJ
discernj-89	10	23	socioeconomic	socioeconomic	ADJ
discernj-89	10	24	and	and	CCONJ
discernj-89	10	25	political	political	ADJ
discernj-89	10	26	paradigms	paradigm	NOUN
discernj-89	10	27	.	.	PUNCT
discernj-89	11	1	this	this	DET
discernj-89	11	2	study	study	NOUN
discernj-89	11	3	explores	explore	VERB
discernj-89	11	4	the	the	DET
discernj-89	11	5	role	role	NOUN
discernj-89	11	6	of	of	ADP
discernj-89	11	7	design	design	NOUN
discernj-89	11	8	storytelling	storytelle	VERB
discernj-89	11	9	in	in	ADP
discernj-89	11	10	steering	steering	NOUN
discernj-89	11	11	and	and	CCONJ
discernj-89	11	12	navigating	navigate	VERB
discernj-89	11	13	a	a	DET
discernj-89	11	14	societal	societal	ADJ
discernj-89	11	15	transformation	transformation	NOUN
discernj-89	11	16	.	.	PUNCT
discernj-89	12	1	using	use	VERB
discernj-89	12	2	a	a	DET
discernj-89	12	3	critical	critical	ADJ
discernj-89	12	4	single	single	ADJ
discernj-89	12	5	case	case	NOUN
discernj-89	12	6	study	study	NOUN
discernj-89	12	7	method	method	NOUN
discernj-89	12	8	,	,	PUNCT
discernj-89	12	9	this	this	DET
discernj-89	12	10	study	study	NOUN
discernj-89	12	11	analyses	analyse	VERB
discernj-89	12	12	the	the	DET
discernj-89	12	13	fundamental	fundamental	ADJ
discernj-89	12	14	elements	element	NOUN
discernj-89	12	15	of	of	ADP
discernj-89	12	16	transformation	transformation	NOUN
discernj-89	12	17	that	that	PRON
discernj-89	12	18	emerge	emerge	VERB
discernj-89	12	19	from	from	ADP
discernj-89	12	20	each	each	DET
discernj-89	12	21	component	component	NOUN
discernj-89	12	22	of	of	ADP
discernj-89	12	23	design	design	NOUN
discernj-89	12	24	storytelling	storytelling	NOUN
discernj-89	12	25	.	.	PUNCT
discernj-89	13	1	a	a	DET
discernj-89	13	2	mineral	mineral	NOUN
discernj-89	13	3	water	water	NOUN
discernj-89	13	4	company	company	NOUN
discernj-89	13	5	in	in	ADP
discernj-89	13	6	finland	finland	PROPN
discernj-89	13	7	was	be	AUX
discernj-89	13	8	selected	select	VERB
discernj-89	13	9	as	as	ADP
discernj-89	13	10	the	the	DET
discernj-89	13	11	purposive	purposive	ADJ
discernj-89	13	12	single	single	ADJ
discernj-89	13	13	case	case	NOUN
discernj-89	13	14	.	.	PUNCT
discernj-89	14	1	it	it	PRON
discernj-89	14	2	is	be	AUX
discernj-89	14	3	a	a	DET
discernj-89	14	4	specific	specific	ADJ
discernj-89	14	5	type	type	NOUN
discernj-89	14	6	of	of	ADP
discernj-89	14	7	private	private	ADJ
discernj-89	14	8	organization	organization	NOUN
discernj-89	14	9	that	that	PRON
discernj-89	14	10	intends	intend	VERB
discernj-89	14	11	to	to	PART
discernj-89	14	12	bring	bring	VERB
discernj-89	14	13	about	about	ADP
discernj-89	14	14	a	a	DET
discernj-89	14	15	societal	societal	ADJ
discernj-89	14	16	transition	transition	NOUN
discernj-89	14	17	through	through	ADP
discernj-89	14	18	optimum	optimum	ADJ
discernj-89	14	19	use	use	NOUN
discernj-89	14	20	of	of	ADP
discernj-89	14	21	design	design	NOUN
discernj-89	14	22	storytelling	storytelling	NOUN
discernj-89	14	23	.	.	PUNCT
discernj-89	15	1	the	the	DET
discernj-89	15	2	findings	finding	NOUN
discernj-89	15	3	illustrate	illustrate	VERB
discernj-89	15	4	that	that	SCONJ
discernj-89	15	5	the	the	DET
discernj-89	15	6	components	component	NOUN
discernj-89	15	7	of	of	ADP
discernj-89	15	8	design	design	NOUN
discernj-89	15	9	storytelling	storytelling	NOUN
discernj-89	15	10	,	,	PUNCT
discernj-89	15	11	which	which	PRON
discernj-89	15	12	use	use	VERB
discernj-89	15	13	societal	societal	ADJ
discernj-89	15	14	change	change	NOUN
discernj-89	15	15	as	as	ADP
discernj-89	15	16	their	their	PRON
discernj-89	15	17	innovative	innovative	ADJ
discernj-89	15	18	business	business	NOUN
discernj-89	15	19	proposal	proposal	NOUN
discernj-89	15	20	,	,	PUNCT
discernj-89	15	21	distinctively	distinctively	ADV
discernj-89	15	22	match	match	VERB
discernj-89	15	23	the	the	DET
discernj-89	15	24	components	component	NOUN
discernj-89	15	25	of	of	ADP
discernj-89	15	26	societal	societal	ADJ
discernj-89	15	27	transformation	transformation	NOUN
discernj-89	15	28	.	.	PUNCT
discernj-89	16	1	design	design	NOUN
discernj-89	16	2	practices	practice	NOUN
discernj-89	16	3	that	that	PRON
discernj-89	16	4	leverage	leverage	VERB
discernj-89	16	5	visual	visual	ADJ
discernj-89	16	6	and	and	CCONJ
discernj-89	16	7	verbal	verbal	ADJ
discernj-89	16	8	elements	element	NOUN
discernj-89	16	9	edit	edit	NOUN
discernj-89	16	10	and	and	CCONJ
discernj-89	16	11	weave	weave	VERB
discernj-89	16	12	a	a	DET
discernj-89	16	13	new	new	ADJ
discernj-89	16	14	relationship	relationship	NOUN
discernj-89	16	15	between	between	ADP
discernj-89	16	16	the	the	DET
discernj-89	16	17	sociotechnical	sociotechnical	ADJ
discernj-89	16	18	landscape	landscape	NOUN
discernj-89	16	19	,	,	PUNCT
discernj-89	16	20	regime	regime	NOUN
discernj-89	16	21	and	and	CCONJ
discernj-89	16	22	innovation	innovation	NOUN
discernj-89	16	23	proposed	propose	VERB
discernj-89	16	24	by	by	ADP
discernj-89	16	25	the	the	DET
discernj-89	16	26	company	company	NOUN
discernj-89	16	27	.	.	PUNCT
discernj-89	17	1	we	we	PRON
discernj-89	17	2	believe	believe	VERB
discernj-89	17	3	that	that	SCONJ
discernj-89	17	4	this	this	DET
discernj-89	17	5	paper	paper	NOUN
discernj-89	17	6	makes	make	VERB
discernj-89	17	7	two	two	NUM
discernj-89	17	8	main	main	ADJ
discernj-89	17	9	contributions	contribution	NOUN
discernj-89	17	10	.	.	PUNCT
discernj-89	18	1	first	first	ADV
discernj-89	18	2	,	,	PUNCT
discernj-89	18	3	the	the	DET
discernj-89	18	4	authors	author	NOUN
discernj-89	18	5	emphasize	emphasize	VERB
discernj-89	18	6	the	the	DET
discernj-89	18	7	potential	potential	ADJ
discernj-89	18	8	role	role	NOUN
discernj-89	18	9	of	of	ADP
discernj-89	18	10	design	design	NOUN
discernj-89	18	11	as	as	ADP
discernj-89	18	12	a	a	DET
discernj-89	18	13	deliberate	deliberate	ADJ
discernj-89	18	14	change	change	NOUN
discernj-89	18	15	process	process	NOUN
discernj-89	18	16	for	for	ADP
discernj-89	18	17	societal	societal	ADJ
discernj-89	18	18	transformation	transformation	NOUN
discernj-89	18	19	.	.	PUNCT
discernj-89	19	1	second	second	ADJ
discernj-89	19	2	,	,	PUNCT
discernj-89	19	3	through	through	ADP
discernj-89	19	4	the	the	DET
discernj-89	19	5	cross	cross	NOUN
discernj-89	19	6	lens	lens	NOUN
discernj-89	19	7	of	of	ADP
discernj-89	19	8	societal	societal	ADJ
discernj-89	19	9	transformation	transformation	NOUN
discernj-89	19	10	and	and	CCONJ
discernj-89	19	11	design	design	NOUN
discernj-89	19	12	storytelling	storytelling	NOUN
discernj-89	19	13	,	,	PUNCT
discernj-89	19	14	the	the	DET
discernj-89	19	15	storytelling	storytelling	NOUN
discernj-89	19	16	and	and	CCONJ
discernj-89	19	17	narrative	narrative	NOUN
discernj-89	19	18	approach	approach	NOUN
discernj-89	19	19	of	of	ADP
discernj-89	19	20	societal	societal	ADJ
discernj-89	19	21	transformation	transformation	NOUN
discernj-89	19	22	by	by	ADP
discernj-89	19	23	design	design	NOUN
discernj-89	19	24	is	be	AUX
discernj-89	19	25	underlined	underline	VERB
discernj-89	19	26	.	.	PUNCT
discernj-89	20	1	keywords	keyword	NOUN
discernj-89	20	2	:	:	PUNCT
discernj-89	20	3	societal	societal	ADJ
discernj-89	20	4	transformation	transformation	NOUN
discernj-89	20	5	,	,	PUNCT
discernj-89	20	6	transition	transition	NOUN
discernj-89	20	7	design	design	NOUN
discernj-89	20	8	,	,	PUNCT
discernj-89	20	9	anthropocene	anthropocene	NOUN
discernj-89	20	10	,	,	PUNCT
discernj-89	20	11	design	design	NOUN
discernj-89	20	12	storytelling	storytelling	NOUN
discernj-89	20	13	,	,	PUNCT
discernj-89	20	14	narratives	narrative	NOUN
discernj-89	20	15	of	of	ADP
discernj-89	20	16	change	change	NOUN
discernj-89	20	17	,	,	PUNCT
discernj-89	20	18	designs	design	NOUN
discernj-89	20	19	for	for	ADP
discernj-89	20	20	the	the	DET
discernj-89	20	21	pluriverse	pluriverse	ADJ
discernj-89	20	22	introduction	introduction	NOUN
discernj-89	20	23	in	in	ADP
discernj-89	20	24	the	the	DET
discernj-89	20	25	‘	'	PUNCT
discernj-89	20	26	anthropocene	anthropocene	NOUN
discernj-89	20	27	’	'	PUNCT
discernj-89	20	28	era	era	NOUN
discernj-89	20	29	,	,	PUNCT
discernj-89	20	30	the	the	DET
discernj-89	20	31	world	world	NOUN
discernj-89	20	32	is	be	AUX
discernj-89	20	33	increasingly	increasingly	ADV
discernj-89	20	34	faced	face	VERB
discernj-89	20	35	with	with	ADP
discernj-89	20	36	the	the	DET
discernj-89	20	37	urgent	urgent	ADJ
discernj-89	20	38	need	need	NOUN
discernj-89	20	39	for	for	ADP
discernj-89	20	40	fundamental	fundamental	ADJ
discernj-89	20	41	changes	change	NOUN
discernj-89	20	42	(	(	PUNCT
discernj-89	20	43	steffen	steffen	PROPN
discernj-89	20	44	et	et	PROPN
discernj-89	20	45	al	al	PROPN
discernj-89	20	46	.	.	PROPN
discernj-89	20	47	,	,	PUNCT
discernj-89	20	48	2007	2007	NUM
discernj-89	20	49	)	)	PUNCT
discernj-89	20	50	.	.	PUNCT
discernj-89	21	1	contemporary	contemporary	ADJ
discernj-89	21	2	environmental	environmental	ADJ
discernj-89	21	3	problems	problem	NOUN
discernj-89	21	4	,	,	PUNCT
discernj-89	21	5	such	such	ADJ
discernj-89	21	6	as	as	ADP
discernj-89	21	7	climate	climate	NOUN
discernj-89	21	8	change	change	NOUN
discernj-89	21	9	,	,	PUNCT
discernj-89	21	10	loss	loss	NOUN
discernj-89	21	11	of	of	ADP
discernj-89	21	12	biodiversity	biodiversity	NOUN
discernj-89	21	13	and	and	CCONJ
discernj-89	21	14	resource	resource	NOUN
discernj-89	21	15	depletion	depletion	NOUN
discernj-89	21	16	(	(	PUNCT
discernj-89	21	17	clean	clean	ADJ
discernj-89	21	18	water	water	NOUN
discernj-89	21	19	,	,	PUNCT
discernj-89	21	20	oil	oil	NOUN
discernj-89	21	21	,	,	PUNCT
discernj-89	21	22	forests	forest	NOUN
discernj-89	21	23	,	,	PUNCT
discernj-89	21	24	fish	fish	NOUN
discernj-89	21	25	stocks	stock	NOUN
discernj-89	21	26	,	,	PUNCT
discernj-89	21	27	etc	etc	X
discernj-89	21	28	.	.	X
discernj-89	21	29	)	)	PUNCT
discernj-89	21	30	,	,	PUNCT
discernj-89	21	31	are	be	AUX
discernj-89	21	32	human	human	NOUN
discernj-89	21	33	-	-	PUNCT
discernj-89	21	34	driven	drive	VERB
discernj-89	21	35	issues	issue	NOUN
discernj-89	21	36	that	that	PRON
discernj-89	21	37	raise	raise	VERB
discernj-89	21	38	concerns	concern	NOUN
discernj-89	21	39	about	about	ADP
discernj-89	21	40	the	the	DET
discernj-89	21	41	future	future	NOUN
discernj-89	21	42	of	of	ADP
discernj-89	21	43	earth	earth	NOUN
discernj-89	21	44	’s	’s	PART
discernj-89	21	45	environment	environment	NOUN
discernj-89	21	46	and	and	CCONJ
discernj-89	21	47	its	its	PRON
discernj-89	21	48	ability	ability	NOUN
discernj-89	21	49	to	to	PART
discernj-89	21	50	provide	provide	VERB
discernj-89	21	51	the	the	DET
discernj-89	21	52	services	service	NOUN
discernj-89	21	53	required	require	VERB
discernj-89	21	54	to	to	PART
discernj-89	21	55	maintain	maintain	VERB
discernj-89	21	56	a	a	DET
discernj-89	21	57	viable	viable	ADJ
discernj-89	21	58	human	human	ADJ
discernj-89	21	59	civilization	civilization	NOUN
discernj-89	21	60	.	.	PUNCT
discernj-89	22	1	the	the	DET
discernj-89	22	2	global	global	ADJ
discernj-89	22	3	change	change	NOUN
discernj-89	22	4	phenomenon	phenomenon	NOUN
discernj-89	22	5	represents	represent	VERB
discernj-89	22	6	a	a	DET
discernj-89	22	7	profound	profound	ADJ
discernj-89	22	8	shift	shift	NOUN
discernj-89	22	9	in	in	ADP
discernj-89	22	10	the	the	DET
discernj-89	22	11	relationship	relationship	NOUN
discernj-89	22	12	between	between	ADP
discernj-89	22	13	humans	human	NOUN
discernj-89	22	14	and	and	CCONJ
discernj-89	22	15	nature	nature	NOUN
discernj-89	22	16	.	.	PUNCT
discernj-89	23	1	while	while	SCONJ
discernj-89	23	2	a	a	DET
discernj-89	23	3	variety	variety	NOUN
discernj-89	23	4	of	of	ADP
discernj-89	23	5	terms	term	NOUN
discernj-89	23	6	have	have	AUX
discernj-89	23	7	been	be	AUX
discernj-89	23	8	applied	apply	VERB
discernj-89	23	9	to	to	PART
discernj-89	23	10	describe	describe	VERB
discernj-89	23	11	this	this	DET
discernj-89	23	12	fundamental	fundamental	ADJ
discernj-89	23	13	shift	shift	NOUN
discernj-89	23	14	,	,	PUNCT
discernj-89	23	15	the	the	DET
discernj-89	23	16	term	term	NOUN
discernj-89	23	17	“	"	PUNCT
discernj-89	23	18	transformation	transformation	NOUN
discernj-89	23	19	”	"	PUNCT
discernj-89	23	20	is	be	AUX
discernj-89	23	21	becoming	becoming	AUX
discernj-89	23	22	institutionalized	institutionalize	VERB
discernj-89	23	23	in	in	ADP
discernj-89	23	24	the	the	DET
discernj-89	23	25	vocabulary	vocabulary	NOUN
discernj-89	23	26	of	of	ADP
discernj-89	23	27	the	the	DET
discernj-89	23	28	scientific	scientific	ADJ
discernj-89	23	29	and	and	CCONJ
discernj-89	23	30	policy	policy	NOUN
discernj-89	23	31	communities	community	NOUN
discernj-89	23	32	(	(	PUNCT
discernj-89	23	33	feola	feola	NOUN
discernj-89	23	34	,	,	PUNCT
discernj-89	23	35	2015	2015	NUM
discernj-89	23	36	)	)	PUNCT
discernj-89	23	37	.	.	PUNCT
discernj-89	24	1	recent	recent	ADJ
discernj-89	24	2	contributions	contribution	NOUN
discernj-89	24	3	by	by	ADP
discernj-89	24	4	large	large	ADJ
discernj-89	24	5	studies	study	NOUN
discernj-89	24	6	regarding	regard	VERB
discernj-89	24	7	societal	societal	ADJ
discernj-89	24	8	transformation	transformation	NOUN
discernj-89	24	9	have	have	AUX
discernj-89	24	10	emphasized	emphasize	VERB
discernj-89	24	11	the	the	DET
discernj-89	24	12	deliberate	deliberate	ADJ
discernj-89	24	13	change	change	NOUN
discernj-89	24	14	process	process	NOUN
discernj-89	24	15	,	,	PUNCT
discernj-89	24	16	which	which	PRON
discernj-89	24	17	encompasses	encompass	VERB
discernj-89	24	18	the	the	DET
discernj-89	24	19	possibility	possibility	NOUN
discernj-89	24	20	of	of	ADP
discernj-89	24	21	steering	steering	NOUN
discernj-89	24	22	or	or	CCONJ
discernj-89	24	23	navigating	navigate	VERB
discernj-89	24	24	,	,	PUNCT
discernj-89	24	25	if	if	SCONJ
discernj-89	24	26	not	not	PART
discernj-89	24	27	fully	fully	ADV
discernj-89	24	28	managing	manage	VERB
discernj-89	24	29	,	,	PUNCT
discernj-89	24	30	the	the	DET
discernj-89	24	31	process	process	NOUN
discernj-89	24	32	of	of	ADP
discernj-89	24	33	change	change	NOUN
discernj-89	24	34	(	(	PUNCT
discernj-89	24	35	feola	feola	NOUN
discernj-89	24	36	,	,	PUNCT
discernj-89	24	37	2015	2015	NUM
discernj-89	24	38	)	)	PUNCT
discernj-89	24	39	.	.	PUNCT
discernj-89	25	1	in	in	ADP
discernj-89	25	2	this	this	DET
discernj-89	25	3	context	context	NOUN
discernj-89	25	4	,	,	PUNCT
discernj-89	25	5	several	several	ADJ
discernj-89	25	6	concepts	concept	NOUN
discernj-89	25	7	of	of	ADP
discernj-89	25	8	the	the	DET
discernj-89	25	9	change	change	NOUN
discernj-89	25	10	process	process	NOUN
discernj-89	25	11	have	have	AUX
discernj-89	25	12	been	be	AUX
discernj-89	25	13	emphasized	emphasize	VERB
discernj-89	25	14	,	,	PUNCT
discernj-89	25	15	such	such	ADJ
discernj-89	25	16	as	as	ADP
discernj-89	25	17	consensus	consensus	NOUN
discernj-89	25	18	-	-	PUNCT
discernj-89	25	19	building	building	NOUN
discernj-89	25	20	through	through	ADP
discernj-89	25	21	visioning	visione	VERB
discernj-89	25	22	(	(	PUNCT
discernj-89	25	23	beddoe	beddoe	NOUN
discernj-89	25	24	et	et	NOUN
discernj-89	25	25	al	al	PROPN
discernj-89	25	26	.	.	PROPN
discernj-89	25	27	,	,	PUNCT
discernj-89	25	28	2009	2009	NUM
discernj-89	25	29	)	)	PUNCT
discernj-89	25	30	,	,	PUNCT
discernj-89	25	31	transition	transition	NOUN
discernj-89	25	32	management	management	NOUN
discernj-89	25	33	(	(	PUNCT
discernj-89	25	34	grin	grin	NOUN
discernj-89	25	35	et	et	PROPN
discernj-89	25	36	al	al	PROPN
discernj-89	25	37	.	.	PROPN
discernj-89	25	38	,	,	PUNCT
discernj-89	25	39	2010	2010	NUM
discernj-89	25	40	)	)	PUNCT
discernj-89	25	41	and	and	CCONJ
discernj-89	25	42	social	social	ADJ
discernj-89	25	43	learning	learning	NOUN
discernj-89	25	44	(	(	PUNCT
discernj-89	25	45	park	park	NOUN
discernj-89	25	46	et	et	PROPN
discernj-89	25	47	al	al	PROPN
discernj-89	25	48	.	.	PROPN
discernj-89	25	49	,	,	PUNCT
discernj-89	25	50	2012	2012	NUM
discernj-89	25	51	)	)	PUNCT
discernj-89	25	52	.	.	PUNCT
discernj-89	26	1	owing	owe	VERB
discernj-89	26	2	to	to	ADP
discernj-89	26	3	the	the	DET
discernj-89	26	4	essential	essential	ADJ
discernj-89	26	5	need	need	NOUN
discernj-89	26	6	to	to	PART
discernj-89	26	7	evoke	evoke	VERB
discernj-89	26	8	imagination	imagination	NOUN
discernj-89	26	9	16	16	NUM
discernj-89	26	10	and	and	CCONJ
discernj-89	26	11	pose	pose	VERB
discernj-89	26	12	alternative	alternative	ADJ
discernj-89	26	13	worldviews	worldview	NOUN
discernj-89	26	14	,	,	PUNCT
discernj-89	26	15	the	the	DET
discernj-89	26	16	power	power	NOUN
discernj-89	26	17	of	of	ADP
discernj-89	26	18	narratives	narrative	NOUN
discernj-89	26	19	has	have	AUX
discernj-89	26	20	been	be	AUX
discernj-89	26	21	considered	consider	VERB
discernj-89	26	22	to	to	PART
discernj-89	26	23	be	be	AUX
discernj-89	26	24	at	at	ADP
discernj-89	26	25	the	the	DET
discernj-89	26	26	crossroads	crossroad	NOUN
discernj-89	26	27	of	of	ADP
discernj-89	26	28	future	future	ADJ
discernj-89	26	29	studies	study	NOUN
discernj-89	26	30	and	and	CCONJ
discernj-89	26	31	narrative	narrative	NOUN
discernj-89	26	32	studies	study	NOUN
discernj-89	26	33	regarding	regard	VERB
discernj-89	26	34	societal	societal	ADJ
discernj-89	26	35	transformation	transformation	NOUN
discernj-89	26	36	and	and	CCONJ
discernj-89	26	37	narratives	narrative	NOUN
discernj-89	26	38	of	of	ADP
discernj-89	26	39	change	change	NOUN
discernj-89	26	40	(	(	PUNCT
discernj-89	26	41	noc	noc	PROPN
discernj-89	26	42	)	)	PUNCT
discernj-89	26	43	(	(	PUNCT
discernj-89	27	1	wittmayer	wittmayer	NOUN
discernj-89	27	2	et	et	PROPN
discernj-89	27	3	al	al	PROPN
discernj-89	27	4	.	.	PROPN
discernj-89	27	5	,	,	PUNCT
discernj-89	27	6	2019	2019	NUM
discernj-89	27	7	)	)	PUNCT
discernj-89	27	8	.	.	PUNCT
discernj-89	28	1	like	like	ADP
discernj-89	28	2	the	the	DET
discernj-89	28	3	concept	concept	NOUN
discernj-89	28	4	of	of	ADP
discernj-89	28	5	sociotechnical	sociotechnical	ADJ
discernj-89	28	6	imaginaries	imaginary	NOUN
discernj-89	28	7	(	(	PUNCT
discernj-89	28	8	jasanoff	jasanoff	PROPN
discernj-89	28	9	&	&	CCONJ
discernj-89	28	10	kim	kim	PROPN
discernj-89	28	11	,	,	PUNCT
discernj-89	28	12	2013	2013	NUM
discernj-89	28	13	)	)	PUNCT
discernj-89	28	14	,	,	PUNCT
discernj-89	28	15	noc	noc	PROPN
discernj-89	28	16	can	can	AUX
discernj-89	28	17	generate	generate	VERB
discernj-89	28	18	a	a	DET
discernj-89	28	19	shared	share	VERB
discernj-89	28	20	sense	sense	NOUN
discernj-89	28	21	of	of	ADP
discernj-89	28	22	belonging	belonging	NOUN
discernj-89	28	23	and	and	CCONJ
discernj-89	28	24	community	community	NOUN
discernj-89	28	25	identity	identity	NOUN
discernj-89	28	26	that	that	PRON
discernj-89	28	27	leads	lead	VERB
discernj-89	28	28	to	to	ADP
discernj-89	28	29	actions	action	NOUN
discernj-89	28	30	and	and	CCONJ
discernj-89	28	31	creates	create	VERB
discernj-89	28	32	meaning	meaning	NOUN
discernj-89	28	33	based	base	VERB
discernj-89	28	34	on	on	ADP
discernj-89	28	35	a	a	DET
discernj-89	28	36	common	common	ADJ
discernj-89	28	37	outlook	outlook	NOUN
discernj-89	28	38	on	on	ADP
discernj-89	28	39	social	social	ADJ
discernj-89	28	40	reality	reality	NOUN
discernj-89	28	41	and	and	CCONJ
discernj-89	28	42	the	the	DET
discernj-89	28	43	desired	desire	VERB
discernj-89	28	44	future	future	NOUN
discernj-89	28	45	(	(	PUNCT
discernj-89	28	46	pfotenhauer	pfotenhauer	NOUN
discernj-89	28	47	&	&	CCONJ
discernj-89	28	48	jasanoff	jasanoff	NOUN
discernj-89	28	49	,	,	PUNCT
discernj-89	28	50	2017	2017	NUM
discernj-89	28	51	)	)	PUNCT
discernj-89	28	52	.	.	PUNCT
discernj-89	29	1	meanwhile	meanwhile	ADV
discernj-89	29	2	,	,	PUNCT
discernj-89	29	3	aligned	align	VERB
discernj-89	29	4	with	with	ADP
discernj-89	29	5	this	this	DET
discernj-89	29	6	argument	argument	NOUN
discernj-89	29	7	,	,	PUNCT
discernj-89	29	8	research	research	NOUN
discernj-89	29	9	has	have	AUX
discernj-89	29	10	been	be	AUX
discernj-89	29	11	proposed	propose	VERB
discernj-89	29	12	in	in	ADP
discernj-89	29	13	the	the	DET
discernj-89	29	14	design	design	NOUN
discernj-89	29	15	discipline	discipline	NOUN
discernj-89	29	16	on	on	ADP
discernj-89	29	17	transition	transition	NOUN
discernj-89	29	18	design	design	NOUN
discernj-89	29	19	or	or	CCONJ
discernj-89	29	20	design	design	NOUN
discernj-89	29	21	for	for	ADP
discernj-89	29	22	transitions	transition	NOUN
discernj-89	29	23	as	as	ADP
discernj-89	29	24	a	a	DET
discernj-89	29	25	new	new	ADJ
discernj-89	29	26	area	area	NOUN
discernj-89	29	27	of	of	ADP
discernj-89	29	28	design	design	NOUN
discernj-89	29	29	practice	practice	NOUN
discernj-89	29	30	(	(	PUNCT
discernj-89	29	31	irwin	irwin	PROPN
discernj-89	29	32	,	,	PUNCT
discernj-89	29	33	2015	2015	NUM
discernj-89	29	34	)	)	PUNCT
discernj-89	29	35	.	.	PUNCT
discernj-89	30	1	transition	transition	NOUN
discernj-89	30	2	design	design	NOUN
discernj-89	30	3	is	be	AUX
discernj-89	30	4	based	base	VERB
discernj-89	30	5	on	on	ADP
discernj-89	30	6	long	long	ADJ
discernj-89	30	7	-	-	PUNCT
discernj-89	30	8	term	term	NOUN
discernj-89	30	9	visioning	visioning	NOUN
discernj-89	30	10	and	and	CCONJ
discernj-89	30	11	recognition	recognition	NOUN
discernj-89	30	12	of	of	ADP
discernj-89	30	13	the	the	DET
discernj-89	30	14	need	need	NOUN
discernj-89	30	15	for	for	ADP
discernj-89	30	16	solutions	solution	NOUN
discernj-89	30	17	rooted	root	VERB
discernj-89	30	18	in	in	ADP
discernj-89	30	19	new	new	ADJ
discernj-89	30	20	,	,	PUNCT
discernj-89	30	21	more	more	ADV
discernj-89	30	22	sustainable	sustainable	ADJ
discernj-89	30	23	socioeconomic	socioeconomic	ADJ
discernj-89	30	24	and	and	CCONJ
discernj-89	30	25	political	political	ADJ
discernj-89	30	26	paradigms	paradigm	NOUN
discernj-89	30	27	.	.	PUNCT
discernj-89	31	1	furthermore	furthermore	ADV
discernj-89	31	2	,	,	PUNCT
discernj-89	31	3	as	as	ADP
discernj-89	31	4	a	a	DET
discernj-89	31	5	more	more	ADV
discernj-89	31	6	radical	radical	ADJ
discernj-89	31	7	and	and	CCONJ
discernj-89	31	8	complete	complete	ADJ
discernj-89	31	9	overhaul	overhaul	NOUN
discernj-89	31	10	of	of	ADP
discernj-89	31	11	design	design	NOUN
discernj-89	31	12	processes	process	NOUN
discernj-89	31	13	is	be	AUX
discernj-89	31	14	needed	need	VERB
discernj-89	31	15	,	,	PUNCT
discernj-89	31	16	escobar	escobar	PROPN
discernj-89	31	17	(	(	PUNCT
discernj-89	31	18	2018	2018	NUM
discernj-89	31	19	)	)	PUNCT
discernj-89	31	20	insists	insist	VERB
discernj-89	31	21	on	on	ADP
discernj-89	31	22	the	the	DET
discernj-89	31	23	need	need	NOUN
discernj-89	31	24	for	for	ADP
discernj-89	31	25	an	an	DET
discernj-89	31	26	ontological	ontological	ADJ
discernj-89	31	27	reorientation	reorientation	NOUN
discernj-89	31	28	of	of	ADP
discernj-89	31	29	design	design	NOUN
discernj-89	31	30	.	.	PUNCT
discernj-89	32	1	fry	fry	NOUN
discernj-89	32	2	and	and	CCONJ
discernj-89	32	3	nocek	nocek	PROPN
discernj-89	32	4	(	(	PUNCT
discernj-89	32	5	2021	2021	NUM
discernj-89	32	6	)	)	PUNCT
discernj-89	32	7	echo	echo	VERB
discernj-89	32	8	this	this	DET
discernj-89	32	9	perspective	perspective	NOUN
discernj-89	32	10	by	by	ADP
discernj-89	32	11	arguing	argue	VERB
discernj-89	32	12	that	that	SCONJ
discernj-89	32	13	design	design	NOUN
discernj-89	32	14	practice	practice	NOUN
discernj-89	32	15	needs	need	VERB
discernj-89	32	16	to	to	PART
discernj-89	32	17	become	become	VERB
discernj-89	32	18	unrecognizable	unrecognizable	ADJ
discernj-89	32	19	to	to	ADP
discernj-89	32	20	itself	itself	PRON
discernj-89	32	21	in	in	ADP
discernj-89	32	22	order	order	NOUN
discernj-89	32	23	to	to	PART
discernj-89	32	24	imagine	imagine	VERB
discernj-89	32	25	a	a	DET
discernj-89	32	26	successful	successful	ADJ
discernj-89	32	27	solution	solution	NOUN
discernj-89	32	28	to	to	ADP
discernj-89	32	29	climate	climate	NOUN
discernj-89	32	30	change	change	NOUN
discernj-89	32	31	.	.	PUNCT
discernj-89	33	1	while	while	SCONJ
discernj-89	33	2	consensus	consensus	NOUN
discernj-89	33	3	has	have	AUX
discernj-89	33	4	been	be	AUX
discernj-89	33	5	reached	reach	VERB
discernj-89	33	6	on	on	ADP
discernj-89	33	7	the	the	DET
discernj-89	33	8	need	need	NOUN
discernj-89	33	9	for	for	ADP
discernj-89	33	10	fundamental	fundamental	ADJ
discernj-89	33	11	changes	change	NOUN
discernj-89	33	12	to	to	PART
discernj-89	33	13	address	address	VERB
discernj-89	33	14	these	these	DET
discernj-89	33	15	issues	issue	NOUN
discernj-89	33	16	,	,	PUNCT
discernj-89	33	17	what	what	PRON
discernj-89	33	18	these	these	DET
discernj-89	33	19	specific	specific	ADJ
discernj-89	33	20	changes	change	NOUN
discernj-89	33	21	should	should	AUX
discernj-89	33	22	be	be	AUX
discernj-89	33	23	and	and	CCONJ
discernj-89	33	24	how	how	SCONJ
discernj-89	33	25	they	they	PRON
discernj-89	33	26	should	should	AUX
discernj-89	33	27	be	be	AUX
discernj-89	33	28	implemented	implement	VERB
discernj-89	33	29	remain	remain	VERB
discernj-89	33	30	a	a	DET
discernj-89	33	31	subject	subject	NOUN
discernj-89	33	32	of	of	ADP
discernj-89	33	33	intense	intense	ADJ
discernj-89	33	34	debate	debate	NOUN
discernj-89	33	35	across	across	ADP
discernj-89	33	36	the	the	DET
discernj-89	33	37	academic	academic	ADJ
discernj-89	33	38	spectrum	spectrum	NOUN
discernj-89	33	39	(	(	PUNCT
discernj-89	33	40	e.g.	e.g.	ADV
discernj-89	33	41	feola	feola	NOUN
discernj-89	33	42	,	,	PUNCT
discernj-89	33	43	2015	2015	NUM
discernj-89	33	44	)	)	PUNCT
discernj-89	33	45	.	.	PUNCT
discernj-89	34	1	this	this	DET
discernj-89	34	2	study	study	NOUN
discernj-89	34	3	explores	explore	VERB
discernj-89	34	4	the	the	DET
discernj-89	34	5	potential	potential	ADJ
discernj-89	34	6	role	role	NOUN
discernj-89	34	7	of	of	ADP
discernj-89	34	8	design	design	NOUN
discernj-89	34	9	storytelling	storytelle	VERB
discernj-89	34	10	in	in	ADP
discernj-89	34	11	steering	steering	NOUN
discernj-89	34	12	and	and	CCONJ
discernj-89	34	13	navigating	navigate	VERB
discernj-89	34	14	a	a	DET
discernj-89	34	15	societal	societal	ADJ
discernj-89	34	16	transformation	transformation	NOUN
discernj-89	34	17	.	.	PUNCT
discernj-89	35	1	specifically	specifically	ADV
discernj-89	35	2	,	,	PUNCT
discernj-89	35	3	the	the	DET
discernj-89	35	4	authors	author	NOUN
discernj-89	35	5	believe	believe	VERB
discernj-89	35	6	that	that	SCONJ
discernj-89	35	7	design	design	NOUN
discernj-89	35	8	can	can	AUX
discernj-89	35	9	play	play	VERB
discernj-89	35	10	a	a	DET
discernj-89	35	11	fundamental	fundamental	ADJ
discernj-89	35	12	role	role	NOUN
discernj-89	35	13	in	in	ADP
discernj-89	35	14	societal	societal	ADJ
discernj-89	35	15	transformation	transformation	NOUN
discernj-89	35	16	by	by	ADP
discernj-89	35	17	narrating	narrate	VERB
discernj-89	35	18	an	an	DET
discernj-89	35	19	alternative	alternative	ADJ
discernj-89	35	20	story	story	NOUN
discernj-89	35	21	.	.	PUNCT
discernj-89	36	1	design	design	NOUN
discernj-89	36	2	storytelling	storytelle	VERB
discernj-89	36	3	and	and	CCONJ
discernj-89	36	4	proposing	propose	VERB
discernj-89	36	5	new	new	ADJ
discernj-89	36	6	worldviews	worldview	NOUN
discernj-89	36	7	involving	involve	VERB
discernj-89	36	8	social	social	ADJ
discernj-89	36	9	,	,	PUNCT
discernj-89	36	10	symbolic	symbolic	ADJ
discernj-89	36	11	,	,	PUNCT
discernj-89	36	12	physical	physical	ADJ
discernj-89	36	13	and	and	CCONJ
discernj-89	36	14	material	material	NOUN
discernj-89	36	15	changes	change	NOUN
discernj-89	36	16	have	have	VERB
discernj-89	36	17	the	the	DET
discernj-89	36	18	potential	potential	NOUN
discernj-89	36	19	to	to	PART
discernj-89	36	20	lead	lead	VERB
discernj-89	36	21	to	to	ADP
discernj-89	36	22	fundamental	fundamental	ADJ
discernj-89	36	23	societal	societal	ADJ
discernj-89	36	24	changes	change	NOUN
discernj-89	36	25	,	,	PUNCT
discernj-89	36	26	which	which	PRON
discernj-89	36	27	will	will	AUX
discernj-89	36	28	create	create	VERB
discernj-89	36	29	a	a	DET
discernj-89	36	30	new	new	ADJ
discernj-89	36	31	relationship	relationship	NOUN
discernj-89	36	32	between	between	ADP
discernj-89	36	33	the	the	DET
discernj-89	36	34	sociotechnical	sociotechnical	ADJ
discernj-89	36	35	landscape	landscape	NOUN
discernj-89	36	36	and	and	CCONJ
discernj-89	36	37	the	the	DET
discernj-89	36	38	value	value	NOUN
discernj-89	36	39	propositions	proposition	NOUN
discernj-89	36	40	that	that	PRON
discernj-89	36	41	social	social	ADJ
discernj-89	36	42	innovation	innovation	NOUN
discernj-89	36	43	initiatives	initiative	NOUN
discernj-89	36	44	pose	pose	VERB
discernj-89	36	45	to	to	ADP
discernj-89	36	46	society	society	NOUN
discernj-89	36	47	.	.	PUNCT
discernj-89	37	1	hence	hence	ADV
discernj-89	37	2	,	,	PUNCT
discernj-89	37	3	this	this	DET
discernj-89	37	4	study	study	NOUN
discernj-89	37	5	set	set	VERB
discernj-89	37	6	out	out	ADP
discernj-89	37	7	to	to	PART
discernj-89	37	8	answer	answer	VERB
discernj-89	37	9	two	two	NUM
discernj-89	37	10	research	research	NOUN
discernj-89	37	11	questions	question	NOUN
discernj-89	37	12	:	:	PUNCT
discernj-89	38	1	1	1	X
discernj-89	38	2	.	.	X
discernj-89	38	3	how	how	SCONJ
discernj-89	38	4	can	can	AUX
discernj-89	38	5	design	design	VERB
discernj-89	38	6	form	form	NOUN
discernj-89	38	7	the	the	DET
discernj-89	38	8	elemental	elemental	ADJ
discernj-89	38	9	factors	factor	NOUN
discernj-89	38	10	of	of	ADP
discernj-89	38	11	societal	societal	ADJ
discernj-89	38	12	transformation	transformation	NOUN
discernj-89	38	13	?	?	PUNCT
discernj-89	39	1	2	2	X
discernj-89	39	2	.	.	X
discernj-89	39	3	how	how	SCONJ
discernj-89	39	4	can	can	AUX
discernj-89	39	5	design	design	VERB
discernj-89	39	6	storytelling	storytelling	NOUN
discernj-89	39	7	play	play	NOUN
discernj-89	39	8	a	a	DET
discernj-89	39	9	role	role	NOUN
discernj-89	39	10	in	in	ADP
discernj-89	39	11	societal	societal	ADJ
discernj-89	39	12	transformation	transformation	NOUN
discernj-89	39	13	?	?	PUNCT
discernj-89	40	1	mineral	mineral	NOUN
discernj-89	40	2	water	water	NOUN
discernj-89	40	3	consumption	consumption	NOUN
discernj-89	40	4	and	and	CCONJ
discernj-89	40	5	environmental	environmental	ADJ
discernj-89	40	6	and	and	CCONJ
discernj-89	40	7	sociopolitical	sociopolitical	ADJ
discernj-89	40	8	impacts	impact	NOUN
discernj-89	40	9	to	to	PART
discernj-89	40	10	tackle	tackle	VERB
discernj-89	40	11	the	the	DET
discernj-89	40	12	research	research	NOUN
discernj-89	40	13	topics	topic	NOUN
discernj-89	41	1	,	,	PUNCT
discernj-89	41	2	this	this	DET
discernj-89	41	3	paper	paper	NOUN
discernj-89	41	4	focuses	focus	VERB
discernj-89	41	5	on	on	ADP
discernj-89	41	6	the	the	DET
discernj-89	41	7	issue	issue	NOUN
discernj-89	41	8	of	of	ADP
discernj-89	41	9	mineral	mineral	NOUN
discernj-89	41	10	water	water	NOUN
discernj-89	41	11	consumption	consumption	NOUN
discernj-89	41	12	.	.	PUNCT
discernj-89	42	1	water	water	NOUN
discernj-89	42	2	constitutes	constitute	VERB
discernj-89	42	3	one	one	NUM
discernj-89	42	4	of	of	ADP
discernj-89	42	5	the	the	DET
discernj-89	42	6	most	most	ADV
discernj-89	42	7	crucial	crucial	ADJ
discernj-89	42	8	natural	natural	ADJ
discernj-89	42	9	resources	resource	NOUN
discernj-89	42	10	on	on	ADP
discernj-89	42	11	earth	earth	NOUN
discernj-89	42	12	for	for	ADP
discernj-89	42	13	all	all	DET
discernj-89	42	14	creatures	creature	NOUN
discernj-89	42	15	,	,	PUNCT
discernj-89	42	16	including	include	VERB
discernj-89	42	17	humans	human	NOUN
discernj-89	42	18	and	and	CCONJ
discernj-89	42	19	other	other	ADJ
discernj-89	42	20	species	specie	NOUN
discernj-89	42	21	.	.	PUNCT
discernj-89	43	1	the	the	DET
discernj-89	43	2	issue	issue	NOUN
discernj-89	43	3	of	of	ADP
discernj-89	43	4	mineral	mineral	NOUN
discernj-89	43	5	water	water	NOUN
discernj-89	43	6	consumption	consumption	NOUN
discernj-89	43	7	is	be	AUX
discernj-89	43	8	rife	rife	ADJ
discernj-89	43	9	with	with	ADP
discernj-89	43	10	ethical	ethical	ADJ
discernj-89	43	11	considerations	consideration	NOUN
discernj-89	43	12	–	–	PUNCT
discernj-89	43	13	who	who	PRON
discernj-89	43	14	owns	own	VERB
discernj-89	43	15	and	and	CCONJ
discernj-89	43	16	can	can	AUX
discernj-89	43	17	sell	sell	VERB
discernj-89	43	18	water	water	NOUN
discernj-89	43	19	and	and	CCONJ
discernj-89	43	20	who	who	PRON
discernj-89	43	21	gets	get	VERB
discernj-89	43	22	to	to	PART
discernj-89	43	23	consume	consume	VERB
discernj-89	43	24	it	it	PRON
discernj-89	43	25	–	–	PUNCT
discernj-89	43	26	which	which	PRON
discernj-89	43	27	may	may	AUX
discernj-89	43	28	become	become	VERB
discernj-89	43	29	even	even	ADV
discernj-89	43	30	more	more	ADV
discernj-89	43	31	critical	critical	ADJ
discernj-89	43	32	in	in	ADP
discernj-89	43	33	light	light	NOUN
discernj-89	43	34	of	of	ADP
discernj-89	43	35	increased	increase	VERB
discernj-89	43	36	water	water	NOUN
discernj-89	43	37	shortages	shortage	NOUN
discernj-89	43	38	.	.	PUNCT
discernj-89	44	1	with	with	ADP
discernj-89	44	2	the	the	DET
discernj-89	44	3	major	major	ADJ
discernj-89	44	4	shift	shift	NOUN
discernj-89	44	5	in	in	ADP
discernj-89	44	6	interest	interest	NOUN
discernj-89	44	7	from	from	ADP
discernj-89	44	8	human	human	ADJ
discernj-89	44	9	-	-	PUNCT
discernj-89	44	10	centred	centre	VERB
discernj-89	44	11	design	design	NOUN
discernj-89	44	12	to	to	PART
discernj-89	44	13	design	design	VERB
discernj-89	44	14	that	that	PRON
discernj-89	44	15	seeks	seek	VERB
discernj-89	44	16	harmony	harmony	NOUN
discernj-89	44	17	with	with	ADP
discernj-89	44	18	more	more	ADJ
discernj-89	44	19	-	-	PUNCT
discernj-89	44	20	than	than	ADP
discernj-89	44	21	-	-	PUNCT
discernj-89	44	22	humans	human	NOUN
discernj-89	44	23	(	(	PUNCT
discernj-89	44	24	e.g.	e.g.	ADV
discernj-89	44	25	forlano	forlano	ADJ
discernj-89	44	26	,	,	PUNCT
discernj-89	44	27	2017	2017	NUM
discernj-89	44	28	)	)	PUNCT
discernj-89	44	29	,	,	PUNCT
discernj-89	44	30	including	include	VERB
discernj-89	44	31	with	with	ADP
discernj-89	44	32	nature	nature	NOUN
discernj-89	44	33	itself	itself	PRON
discernj-89	44	34	,	,	PUNCT
discernj-89	44	35	it	it	PRON
discernj-89	44	36	would	would	AUX
discernj-89	44	37	be	be	AUX
discernj-89	44	38	extremely	extremely	ADV
discernj-89	44	39	significant	significant	ADJ
discernj-89	44	40	to	to	PART
discernj-89	44	41	consider	consider	VERB
discernj-89	44	42	the	the	DET
discernj-89	44	43	role	role	NOUN
discernj-89	44	44	of	of	ADP
discernj-89	44	45	design	design	NOUN
discernj-89	44	46	with	with	ADP
discernj-89	44	47	regard	regard	NOUN
discernj-89	44	48	to	to	ADP
discernj-89	44	49	water	water	NOUN
discernj-89	44	50	consumption	consumption	NOUN
discernj-89	44	51	,	,	PUNCT
discernj-89	44	52	in	in	ADP
discernj-89	44	53	particular	particular	ADJ
discernj-89	44	54	by	by	ADP
discernj-89	44	55	reconsidering	reconsider	VERB
discernj-89	44	56	the	the	DET
discernj-89	44	57	most	most	ADV
discernj-89	44	58	primordial	primordial	ADJ
discernj-89	44	59	and	and	CCONJ
discernj-89	44	60	fundamental	fundamental	ADJ
discernj-89	44	61	act	act	NOUN
discernj-89	44	62	of	of	ADP
discernj-89	44	63	life	life	NOUN
discernj-89	44	64	,	,	PUNCT
discernj-89	44	65	water	water	NOUN
discernj-89	44	66	consumption	consumption	NOUN
discernj-89	44	67	.	.	PUNCT
discernj-89	45	1	from	from	ADP
discernj-89	45	2	the	the	DET
discernj-89	45	3	larger	large	ADJ
discernj-89	45	4	perspective	perspective	NOUN
discernj-89	45	5	of	of	ADP
discernj-89	45	6	the	the	DET
discernj-89	45	7	discussion	discussion	NOUN
discernj-89	45	8	of	of	ADP
discernj-89	45	9	transitional	transitional	ADJ
discernj-89	45	10	design	design	NOUN
discernj-89	45	11	and	and	CCONJ
discernj-89	45	12	the	the	DET
discernj-89	45	13	ontological	ontological	ADJ
discernj-89	45	14	reorientation	reorientation	NOUN
discernj-89	45	15	of	of	ADP
discernj-89	45	16	design	design	NOUN
discernj-89	45	17	,	,	PUNCT
discernj-89	45	18	this	this	DET
discernj-89	45	19	paper	paper	NOUN
discernj-89	45	20	intends	intend	VERB
discernj-89	45	21	to	to	PART
discernj-89	45	22	be	be	AUX
discernj-89	45	23	a	a	DET
discernj-89	45	24	catalyst	catalyst	NOUN
discernj-89	45	25	for	for	ADP
discernj-89	45	26	broader	broad	ADJ
discernj-89	45	27	rethinking	rethinking	NOUN
discernj-89	45	28	of	of	ADP
discernj-89	45	29	our	our	PRON
discernj-89	45	30	daily	daily	ADJ
discernj-89	45	31	consumption	consumption	NOUN
discernj-89	45	32	activities	activity	NOUN
discernj-89	45	33	and	and	CCONJ
discernj-89	45	34	their	their	PRON
discernj-89	45	35	environmental	environmental	ADJ
discernj-89	45	36	,	,	PUNCT
discernj-89	45	37	social	social	ADJ
discernj-89	45	38	and	and	CCONJ
discernj-89	45	39	political	political	ADJ
discernj-89	45	40	implications	implication	NOUN
discernj-89	45	41	.	.	PUNCT
discernj-89	46	1	methodology	methodology	NOUN
discernj-89	46	2	a	a	DET
discernj-89	46	3	single	single	ADJ
discernj-89	46	4	case	case	NOUN
discernj-89	46	5	study	study	NOUN
discernj-89	46	6	serves	serve	VERB
discernj-89	46	7	as	as	ADP
discernj-89	46	8	the	the	DET
discernj-89	46	9	foundation	foundation	NOUN
discernj-89	46	10	of	of	ADP
discernj-89	46	11	our	our	PRON
discernj-89	46	12	paper	paper	NOUN
discernj-89	46	13	(	(	PUNCT
discernj-89	46	14	yin	yin	PROPN
discernj-89	46	15	,	,	PUNCT
discernj-89	46	16	2009	2009	NUM
discernj-89	46	17	)	)	PUNCT
discernj-89	46	18	.	.	PUNCT
discernj-89	47	1	this	this	DET
discernj-89	47	2	critical	critical	ADJ
discernj-89	47	3	single	single	ADJ
discernj-89	47	4	case	case	NOUN
discernj-89	47	5	study	study	NOUN
discernj-89	47	6	was	be	AUX
discernj-89	47	7	guided	guide	VERB
discernj-89	47	8	by	by	ADP
discernj-89	47	9	the	the	DET
discernj-89	47	10	purposive	purposive	ADJ
discernj-89	47	11	single	single	ADJ
discernj-89	47	12	case	case	NOUN
discernj-89	47	13	selection	selection	NOUN
discernj-89	47	14	approach	approach	NOUN
discernj-89	47	15	(	(	PUNCT
discernj-89	47	16	edmonds	edmond	NOUN
discernj-89	47	17	&	&	CCONJ
discernj-89	47	18	kennedy	kennedy	PROPN
discernj-89	47	19	,	,	PUNCT
discernj-89	47	20	2016	2016	NUM
discernj-89	47	21	)	)	PUNCT
discernj-89	47	22	to	to	PART
discernj-89	47	23	collect	collect	VERB
discernj-89	47	24	the	the	DET
discernj-89	47	25	most	most	ADV
discernj-89	47	26	relevant	relevant	ADJ
discernj-89	47	27	data	datum	NOUN
discernj-89	47	28	regarding	regard	VERB
discernj-89	47	29	the	the	DET
discernj-89	47	30	roles	role	NOUN
discernj-89	47	31	of	of	ADP
discernj-89	47	32	design	design	NOUN
discernj-89	47	33	in	in	ADP
discernj-89	47	34	prompting	prompt	VERB
discernj-89	47	35	elemental	elemental	ADJ
discernj-89	47	36	factors	factor	NOUN
discernj-89	47	37	of	of	ADP
discernj-89	47	38	societal	societal	ADJ
discernj-89	47	39	transformation	transformation	NOUN
discernj-89	47	40	and	and	CCONJ
discernj-89	47	41	the	the	DET
discernj-89	47	42	roles	role	NOUN
discernj-89	47	43	of	of	ADP
discernj-89	47	44	design	design	NOUN
discernj-89	47	45	storytelling	storytelle	VERB
discernj-89	47	46	in	in	ADP
discernj-89	47	47	transformative	transformative	ADJ
discernj-89	47	48	change	change	NOUN
discernj-89	47	49	.	.	PUNCT
discernj-89	48	1	the	the	DET
discernj-89	48	2	case	case	NOUN
discernj-89	48	3	study	study	NOUN
discernj-89	48	4	was	be	AUX
discernj-89	48	5	developed	develop	VERB
discernj-89	48	6	and	and	CCONJ
discernj-89	48	7	defined	define	VERB
discernj-89	48	8	through	through	ADP
discernj-89	48	9	the	the	DET
discernj-89	48	10	following	follow	VERB
discernj-89	48	11	sub	sub	NOUN
discernj-89	48	12	-	-	NOUN
discernj-89	48	13	steps	step	NOUN
discernj-89	48	14	:	:	PUNCT
discernj-89	48	15	deciding	decide	VERB
discernj-89	48	16	the	the	DET
discernj-89	48	17	unit	unit	NOUN
discernj-89	48	18	of	of	ADP
discernj-89	48	19	analysis	analysis	NOUN
discernj-89	48	20	and	and	CCONJ
discernj-89	48	21	selecting	select	VERB
discernj-89	48	22	the	the	DET
discernj-89	48	23	case	case	NOUN
discernj-89	48	24	,	,	PUNCT
discernj-89	48	25	collecting	collect	VERB
discernj-89	48	26	the	the	DET
discernj-89	48	27	data	datum	NOUN
discernj-89	48	28	,	,	PUNCT
discernj-89	48	29	analysing	analyse	VERB
discernj-89	48	30	the	the	DET
discernj-89	48	31	data	datum	NOUN
discernj-89	48	32	and	and	CCONJ
discernj-89	48	33	synthesizing	synthesize	VERB
discernj-89	48	34	and	and	CCONJ
discernj-89	48	35	interpreting	interpret	VERB
discernj-89	48	36	the	the	DET
discernj-89	48	37	findings	finding	NOUN
discernj-89	48	38	.	.	PUNCT
discernj-89	49	1	17	17	NUM
discernj-89	49	2	first	first	ADV
discernj-89	49	3	,	,	PUNCT
discernj-89	49	4	the	the	DET
discernj-89	49	5	unit	unit	NOUN
discernj-89	49	6	of	of	ADP
discernj-89	49	7	analysis	analysis	NOUN
discernj-89	49	8	was	be	AUX
discernj-89	49	9	set	set	VERB
discernj-89	49	10	.	.	PUNCT
discernj-89	50	1	the	the	DET
discernj-89	50	2	methodology	methodology	NOUN
discernj-89	50	3	consisted	consist	VERB
discernj-89	50	4	of	of	ADP
discernj-89	50	5	analyses	analysis	NOUN
discernj-89	50	6	of	of	ADP
discernj-89	50	7	changes	change	NOUN
discernj-89	50	8	in	in	ADP
discernj-89	50	9	the	the	DET
discernj-89	50	10	fundamental	fundamental	ADJ
discernj-89	50	11	patterns	pattern	NOUN
discernj-89	50	12	,	,	PUNCT
discernj-89	50	13	elements	element	NOUN
discernj-89	50	14	and	and	CCONJ
discernj-89	50	15	interrelations	interrelation	NOUN
discernj-89	50	16	of	of	ADP
discernj-89	50	17	value	value	NOUN
discernj-89	50	18	systems	system	NOUN
discernj-89	50	19	for	for	ADP
discernj-89	50	20	current	current	ADJ
discernj-89	50	21	dominant	dominant	ADJ
discernj-89	50	22	brands	brand	NOUN
discernj-89	50	23	in	in	ADP
discernj-89	50	24	a	a	DET
discernj-89	50	25	specific	specific	ADJ
discernj-89	50	26	market	market	NOUN
discernj-89	50	27	,	,	PUNCT
discernj-89	50	28	the	the	DET
discernj-89	50	29	transition	transition	NOUN
discernj-89	50	30	to	to	ADP
discernj-89	50	31	a	a	DET
discernj-89	50	32	new	new	ADJ
discernj-89	50	33	brand	brand	NOUN
discernj-89	50	34	and	and	CCONJ
discernj-89	50	35	the	the	DET
discernj-89	50	36	roles	role	NOUN
discernj-89	50	37	of	of	ADP
discernj-89	50	38	design	design	NOUN
discernj-89	50	39	storytelling	storytelle	VERB
discernj-89	50	40	in	in	ADP
discernj-89	50	41	leading	lead	VERB
discernj-89	50	42	to	to	ADP
discernj-89	50	43	that	that	DET
discernj-89	50	44	change	change	NOUN
discernj-89	50	45	.	.	PUNCT
discernj-89	51	1	therefore	therefore	ADV
discernj-89	51	2	,	,	PUNCT
discernj-89	51	3	the	the	DET
discernj-89	51	4	unit	unit	NOUN
discernj-89	51	5	of	of	ADP
discernj-89	51	6	analysis	analysis	NOUN
discernj-89	51	7	(	(	PUNCT
discernj-89	51	8	yin	yin	NOUN
discernj-89	51	9	,	,	PUNCT
discernj-89	51	10	2009	2009	NUM
discernj-89	51	11	)	)	PUNCT
discernj-89	51	12	consisted	consist	VERB
discernj-89	51	13	of	of	ADP
discernj-89	51	14	fundamental	fundamental	ADJ
discernj-89	51	15	elements	element	NOUN
discernj-89	51	16	of	of	ADP
discernj-89	51	17	societal	societal	ADJ
discernj-89	51	18	transformation	transformation	NOUN
discernj-89	51	19	,	,	PUNCT
discernj-89	51	20	which	which	PRON
discernj-89	51	21	involves	involve	VERB
discernj-89	51	22	societal	societal	ADJ
discernj-89	51	23	,	,	PUNCT
discernj-89	51	24	symbolic	symbolic	ADJ
discernj-89	51	25	,	,	PUNCT
discernj-89	51	26	physical	physical	ADJ
discernj-89	51	27	and	and	CCONJ
discernj-89	51	28	material	material	NOUN
discernj-89	51	29	changes	change	NOUN
discernj-89	51	30	(	(	PUNCT
discernj-89	51	31	feola	feola	NOUN
discernj-89	51	32	,	,	PUNCT
discernj-89	51	33	2015	2015	NUM
discernj-89	51	34	)	)	PUNCT
discernj-89	51	35	;	;	PUNCT
discernj-89	51	36	thus	thus	ADV
discernj-89	51	37	,	,	PUNCT
discernj-89	51	38	a	a	DET
discernj-89	51	39	focus	focus	NOUN
discernj-89	51	40	on	on	ADP
discernj-89	51	41	those	those	DET
discernj-89	51	42	key	key	ADJ
discernj-89	51	43	elements	element	NOUN
discernj-89	51	44	by	by	ADP
discernj-89	51	45	a	a	DET
discernj-89	51	46	new	new	ADJ
discernj-89	51	47	brand	brand	NOUN
discernj-89	51	48	entering	enter	VERB
discernj-89	51	49	a	a	DET
discernj-89	51	50	specific	specific	ADJ
discernj-89	51	51	market	market	NOUN
discernj-89	51	52	leads	lead	VERB
discernj-89	51	53	to	to	ADP
discernj-89	51	54	a	a	DET
discernj-89	51	55	societal	societal	ADJ
discernj-89	51	56	transformation	transformation	NOUN
discernj-89	51	57	among	among	ADP
discernj-89	51	58	dominant	dominant	ADJ
discernj-89	51	59	brands	brand	NOUN
discernj-89	51	60	in	in	ADP
discernj-89	51	61	that	that	DET
discernj-89	51	62	market	market	NOUN
discernj-89	51	63	.	.	PUNCT
discernj-89	52	1	based	base	VERB
discernj-89	52	2	on	on	ADP
discernj-89	52	3	this	this	DET
discernj-89	52	4	unit	unit	NOUN
discernj-89	52	5	of	of	ADP
discernj-89	52	6	analysis	analysis	NOUN
discernj-89	52	7	,	,	PUNCT
discernj-89	52	8	a	a	DET
discernj-89	52	9	mineral	mineral	NOUN
discernj-89	52	10	water	water	NOUN
discernj-89	52	11	brand	brand	NOUN
discernj-89	52	12	,	,	PUNCT
discernj-89	52	13	lahqua	lahqua	NOUN
discernj-89	52	14	,	,	PUNCT
discernj-89	52	15	from	from	ADP
discernj-89	52	16	finland	finland	PROPN
discernj-89	52	17	was	be	AUX
discernj-89	52	18	selected	select	VERB
discernj-89	52	19	as	as	ADP
discernj-89	52	20	the	the	DET
discernj-89	52	21	critical	critical	ADJ
discernj-89	52	22	single	single	ADJ
discernj-89	52	23	case	case	NOUN
discernj-89	52	24	;	;	PUNCT
discernj-89	52	25	the	the	DET
discernj-89	52	26	brand	brand	NOUN
discernj-89	52	27	intended	intend	VERB
discernj-89	52	28	to	to	PART
discernj-89	52	29	inspire	inspire	VERB
discernj-89	52	30	a	a	DET
discernj-89	52	31	societal	societal	ADJ
discernj-89	52	32	change	change	NOUN
discernj-89	52	33	in	in	ADP
discernj-89	52	34	consumption	consumption	NOUN
discernj-89	52	35	through	through	ADP
discernj-89	52	36	the	the	DET
discernj-89	52	37	power	power	NOUN
discernj-89	52	38	of	of	ADP
discernj-89	52	39	design	design	NOUN
discernj-89	52	40	storytelling	storytelling	NOUN
discernj-89	52	41	.	.	PUNCT
discernj-89	53	1	second	second	ADV
discernj-89	53	2	,	,	PUNCT
discernj-89	53	3	the	the	DET
discernj-89	53	4	data	data	NOUN
discernj-89	53	5	gathering	gathering	NOUN
discernj-89	53	6	involved	involve	VERB
discernj-89	53	7	adopting	adopt	VERB
discernj-89	53	8	multiple	multiple	ADJ
discernj-89	53	9	sources	source	NOUN
discernj-89	53	10	of	of	ADP
discernj-89	53	11	information	information	NOUN
discernj-89	53	12	/	/	SYM
discernj-89	53	13	evidence	evidence	NOUN
discernj-89	53	14	for	for	ADP
discernj-89	53	15	data	data	NOUN
discernj-89	53	16	triangulation	triangulation	NOUN
discernj-89	53	17	.	.	PUNCT
discernj-89	54	1	face	face	NOUN
discernj-89	54	2	-	-	PUNCT
discernj-89	54	3	to	to	ADP
discernj-89	54	4	-	-	PUNCT
discernj-89	54	5	face	face	NOUN
discernj-89	54	6	semi	semi	ADJ
discernj-89	54	7	-	-	ADJ
discernj-89	54	8	structured	structured	ADJ
discernj-89	54	9	interviews	interview	NOUN
discernj-89	54	10	and	and	CCONJ
discernj-89	54	11	documentation	documentation	NOUN
discernj-89	54	12	provided	provide	VERB
discernj-89	54	13	by	by	ADP
discernj-89	54	14	the	the	DET
discernj-89	54	15	design	design	NOUN
discernj-89	54	16	agency	agency	NOUN
discernj-89	54	17	,	,	PUNCT
discernj-89	54	18	hangar	hangar	NOUN
discernj-89	54	19	design	design	NOUN
discernj-89	54	20	group	group	NOUN
discernj-89	54	21	,	,	PUNCT
discernj-89	54	22	which	which	PRON
discernj-89	54	23	supported	support	VERB
discernj-89	54	24	the	the	DET
discernj-89	54	25	mineral	mineral	NOUN
discernj-89	54	26	water	water	NOUN
discernj-89	54	27	brand	brand	NOUN
discernj-89	54	28	,	,	PUNCT
discernj-89	54	29	represented	represent	VERB
discernj-89	54	30	the	the	DET
discernj-89	54	31	primary	primary	ADJ
discernj-89	54	32	sources	source	NOUN
discernj-89	54	33	of	of	ADP
discernj-89	54	34	information	information	NOUN
discernj-89	54	35	.	.	PUNCT
discernj-89	55	1	the	the	DET
discernj-89	55	2	selection	selection	NOUN
discernj-89	55	3	of	of	ADP
discernj-89	55	4	interviewees	interviewee	NOUN
discernj-89	55	5	aimed	aim	VERB
discernj-89	55	6	to	to	PART
discernj-89	55	7	gather	gather	VERB
discernj-89	55	8	information	information	NOUN
discernj-89	55	9	regarding	regard	VERB
discernj-89	55	10	the	the	DET
discernj-89	55	11	various	various	ADJ
discernj-89	55	12	perspectives	perspective	NOUN
discernj-89	55	13	on	on	ADP
discernj-89	55	14	the	the	DET
discernj-89	55	15	project	project	NOUN
discernj-89	55	16	for	for	ADP
discernj-89	55	17	societal	societal	ADJ
discernj-89	55	18	transformation	transformation	NOUN
discernj-89	55	19	by	by	ADP
discernj-89	55	20	design	design	NOUN
discernj-89	55	21	.	.	PUNCT
discernj-89	56	1	the	the	DET
discernj-89	56	2	design	design	NOUN
discernj-89	56	3	director	director	NOUN
discernj-89	56	4	who	who	PRON
discernj-89	56	5	led	lead	VERB
discernj-89	56	6	the	the	DET
discernj-89	56	7	design	design	NOUN
discernj-89	56	8	project	project	NOUN
discernj-89	56	9	and	and	CCONJ
discernj-89	56	10	the	the	DET
discernj-89	56	11	pr	pr	NOUN
discernj-89	56	12	manager	manager	NOUN
discernj-89	56	13	knew	know	VERB
discernj-89	56	14	that	that	SCONJ
discernj-89	56	15	the	the	DET
discernj-89	56	16	mineral	mineral	NOUN
discernj-89	56	17	water	water	NOUN
discernj-89	56	18	brand	brand	NOUN
discernj-89	56	19	was	be	AUX
discernj-89	56	20	aiming	aim	VERB
discernj-89	56	21	to	to	PART
discernj-89	56	22	make	make	VERB
discernj-89	56	23	a	a	DET
discernj-89	56	24	societal	societal	ADJ
discernj-89	56	25	transformative	transformative	ADJ
discernj-89	56	26	change	change	NOUN
discernj-89	56	27	in	in	ADP
discernj-89	56	28	water	water	NOUN
discernj-89	56	29	consumption	consumption	NOUN
discernj-89	56	30	.	.	PUNCT
discernj-89	57	1	the	the	DET
discernj-89	57	2	data	datum	NOUN
discernj-89	57	3	were	be	AUX
discernj-89	57	4	combined	combine	VERB
discernj-89	57	5	with	with	ADP
discernj-89	57	6	the	the	DET
discernj-89	57	7	researcher	researcher	NOUN
discernj-89	57	8	’s	’s	PART
discernj-89	57	9	observations	observation	NOUN
discernj-89	57	10	from	from	ADP
discernj-89	57	11	a	a	DET
discernj-89	57	12	site	site	NOUN
discernj-89	57	13	visit	visit	NOUN
discernj-89	57	14	to	to	ADP
discernj-89	57	15	the	the	DET
discernj-89	57	16	design	design	NOUN
discernj-89	57	17	agency	agency	NOUN
discernj-89	57	18	,	,	PUNCT
discernj-89	57	19	as	as	ADV
discernj-89	57	20	well	well	ADV
discernj-89	57	21	as	as	ADP
discernj-89	57	22	external	external	ADJ
discernj-89	57	23	documents	document	NOUN
discernj-89	57	24	to	to	PART
discernj-89	57	25	ensure	ensure	VERB
discernj-89	57	26	data	datum	NOUN
discernj-89	57	27	triangulation	triangulation	NOUN
discernj-89	57	28	.	.	PUNCT
discernj-89	58	1	third	third	ADJ
discernj-89	58	2	,	,	PUNCT
discernj-89	58	3	after	after	SCONJ
discernj-89	58	4	the	the	DET
discernj-89	58	5	data	datum	NOUN
discernj-89	58	6	were	be	AUX
discernj-89	58	7	collected	collect	VERB
discernj-89	58	8	,	,	PUNCT
discernj-89	58	9	the	the	DET
discernj-89	58	10	data	datum	NOUN
discernj-89	58	11	were	be	AUX
discernj-89	58	12	analysed	analyse	VERB
discernj-89	58	13	and	and	CCONJ
discernj-89	58	14	synthesized	synthesize	VERB
discernj-89	58	15	to	to	PART
discernj-89	58	16	construct	construct	VERB
discernj-89	58	17	a	a	DET
discernj-89	58	18	discussion	discussion	NOUN
discernj-89	58	19	of	of	ADP
discernj-89	58	20	the	the	DET
discernj-89	58	21	findings	finding	NOUN
discernj-89	58	22	.	.	PUNCT
discernj-89	59	1	the	the	DET
discernj-89	59	2	steps	step	NOUN
discernj-89	59	3	were	be	AUX
discernj-89	59	4	as	as	SCONJ
discernj-89	59	5	follows	follow	VERB
discernj-89	59	6	:	:	PUNCT
discernj-89	59	7	summarize	summarize	VERB
discernj-89	59	8	the	the	DET
discernj-89	59	9	data	datum	NOUN
discernj-89	59	10	collected	collect	VERB
discernj-89	59	11	,	,	PUNCT
discernj-89	59	12	analyse	analyse	VERB
discernj-89	59	13	the	the	DET
discernj-89	59	14	interviews	interview	NOUN
discernj-89	59	15	and	and	CCONJ
discernj-89	59	16	documentation	documentation	NOUN
discernj-89	59	17	,	,	PUNCT
discernj-89	59	18	triangulate	triangulate	VERB
discernj-89	59	19	the	the	DET
discernj-89	59	20	data	datum	NOUN
discernj-89	59	21	and	and	CCONJ
discernj-89	59	22	interpret	interpret	VERB
discernj-89	59	23	the	the	DET
discernj-89	59	24	findings	finding	NOUN
discernj-89	59	25	.	.	PUNCT
discernj-89	60	1	this	this	DET
discernj-89	60	2	process	process	NOUN
discernj-89	60	3	consisted	consist	VERB
discernj-89	60	4	of	of	ADP
discernj-89	60	5	content	content	ADJ
discernj-89	60	6	analysis	analysis	NOUN
discernj-89	60	7	to	to	PART
discernj-89	60	8	identify	identify	VERB
discernj-89	60	9	elements	element	NOUN
discernj-89	60	10	of	of	ADP
discernj-89	60	11	societal	societal	ADJ
discernj-89	60	12	transformation	transformation	NOUN
discernj-89	60	13	and	and	CCONJ
discernj-89	60	14	the	the	DET
discernj-89	60	15	roles	role	NOUN
discernj-89	60	16	of	of	ADP
discernj-89	60	17	design	design	NOUN
discernj-89	60	18	storytelling	storytelle	VERB
discernj-89	60	19	from	from	ADP
discernj-89	60	20	a	a	DET
discernj-89	60	21	theoretical	theoretical	ADJ
discernj-89	60	22	perspective	perspective	NOUN
discernj-89	60	23	,	,	PUNCT
discernj-89	60	24	as	as	SCONJ
discernj-89	60	25	described	describe	VERB
discernj-89	60	26	in	in	ADP
discernj-89	60	27	the	the	DET
discernj-89	60	28	following	follow	VERB
discernj-89	60	29	paragraphs	paragraph	NOUN
discernj-89	60	30	.	.	PUNCT
discernj-89	61	1	to	to	PART
discernj-89	61	2	analyse	analyse	VERB
discernj-89	61	3	and	and	CCONJ
discernj-89	61	4	synthesize	synthesize	VERB
discernj-89	61	5	the	the	DET
discernj-89	61	6	findings	finding	NOUN
discernj-89	61	7	from	from	ADP
discernj-89	61	8	the	the	DET
discernj-89	61	9	case	case	NOUN
discernj-89	61	10	study	study	NOUN
discernj-89	61	11	,	,	PUNCT
discernj-89	61	12	conceptual	conceptual	ADJ
discernj-89	61	13	frameworks	framework	NOUN
discernj-89	61	14	were	be	AUX
discernj-89	61	15	set	set	VERB
discernj-89	61	16	,	,	PUNCT
discernj-89	61	17	namely	namely	ADV
discernj-89	61	18	,	,	PUNCT
discernj-89	61	19	elements	element	NOUN
discernj-89	61	20	of	of	ADP
discernj-89	61	21	societal	societal	ADJ
discernj-89	61	22	transformation	transformation	NOUN
discernj-89	61	23	for	for	ADP
discernj-89	61	24	pursuing	pursue	VERB
discernj-89	61	25	sustainability	sustainability	NOUN
discernj-89	61	26	(	(	PUNCT
discernj-89	61	27	feola	feola	NOUN
discernj-89	61	28	,	,	PUNCT
discernj-89	61	29	2015	2015	NUM
discernj-89	61	30	)	)	PUNCT
discernj-89	61	31	and	and	CCONJ
discernj-89	61	32	the	the	DET
discernj-89	61	33	role	role	NOUN
discernj-89	61	34	of	of	ADP
discernj-89	61	35	stories	story	NOUN
discernj-89	61	36	and	and	CCONJ
discernj-89	61	37	narratives	narrative	NOUN
discernj-89	61	38	in	in	ADP
discernj-89	61	39	social	social	ADJ
discernj-89	61	40	change	change	NOUN
discernj-89	61	41	processes	process	NOUN
discernj-89	61	42	(	(	PUNCT
discernj-89	61	43	wittmayer	wittmayer	NOUN
discernj-89	61	44	et	et	PROPN
discernj-89	61	45	al	al	PROPN
discernj-89	61	46	.	.	PROPN
discernj-89	61	47	,	,	PUNCT
discernj-89	61	48	2019	2019	NUM
discernj-89	61	49	)	)	PUNCT
discernj-89	61	50	.	.	PUNCT
discernj-89	62	1	through	through	ADP
discernj-89	62	2	a	a	DET
discernj-89	62	3	literature	literature	NOUN
discernj-89	62	4	review	review	NOUN
discernj-89	62	5	covering	cover	VERB
discernj-89	62	6	a	a	DET
discernj-89	62	7	wide	wide	ADJ
discernj-89	62	8	range	range	NOUN
discernj-89	62	9	of	of	ADP
discernj-89	62	10	arguments	argument	NOUN
discernj-89	62	11	regarding	regard	VERB
discernj-89	62	12	societal	societal	ADJ
discernj-89	62	13	transformation	transformation	NOUN
discernj-89	62	14	,	,	PUNCT
discernj-89	62	15	feola	feola	PROPN
discernj-89	62	16	(	(	PUNCT
discernj-89	62	17	2015	2015	NUM
discernj-89	62	18	)	)	PUNCT
discernj-89	62	19	depicted	depict	VERB
discernj-89	62	20	transformation	transformation	NOUN
discernj-89	62	21	as	as	ADP
discernj-89	62	22	a	a	DET
discernj-89	62	23	process	process	NOUN
discernj-89	62	24	of	of	ADP
discernj-89	62	25	structural	structural	ADJ
discernj-89	62	26	change	change	NOUN
discernj-89	62	27	,	,	PUNCT
discernj-89	62	28	that	that	ADV
discernj-89	62	29	is	is	ADV
discernj-89	62	30	,	,	PUNCT
discernj-89	62	31	a	a	DET
discernj-89	62	32	change	change	NOUN
discernj-89	62	33	in	in	ADP
discernj-89	62	34	the	the	DET
discernj-89	62	35	fundamental	fundamental	ADJ
discernj-89	62	36	patterns	pattern	NOUN
discernj-89	62	37	,	,	PUNCT
discernj-89	62	38	elements	element	NOUN
discernj-89	62	39	and	and	CCONJ
discernj-89	62	40	interrelations	interrelation	NOUN
discernj-89	62	41	in	in	ADP
discernj-89	62	42	a	a	DET
discernj-89	62	43	system	system	NOUN
discernj-89	62	44	.	.	PUNCT
discernj-89	63	1	feola	feola	PROPN
discernj-89	63	2	emphasized	emphasize	VERB
discernj-89	63	3	that	that	SCONJ
discernj-89	63	4	pursuing	pursue	VERB
discernj-89	63	5	sustainability	sustainability	NOUN
discernj-89	63	6	requires	require	VERB
discernj-89	63	7	the	the	DET
discernj-89	63	8	involvement	involvement	NOUN
discernj-89	63	9	of	of	ADP
discernj-89	63	10	social	social	ADJ
discernj-89	63	11	,	,	PUNCT
discernj-89	63	12	symbolic	symbolic	ADJ
discernj-89	63	13	,	,	PUNCT
discernj-89	63	14	physical	physical	ADJ
discernj-89	63	15	and	and	CCONJ
discernj-89	63	16	material	material	NOUN
discernj-89	63	17	changes	change	NOUN
discernj-89	63	18	.	.	PUNCT
discernj-89	64	1	hence	hence	ADV
discernj-89	64	2	,	,	PUNCT
discernj-89	64	3	the	the	DET
discernj-89	64	4	focus	focus	NOUN
discernj-89	64	5	of	of	ADP
discernj-89	64	6	this	this	DET
discernj-89	64	7	case	case	NOUN
discernj-89	64	8	study	study	NOUN
discernj-89	64	9	is	be	AUX
discernj-89	64	10	a	a	DET
discernj-89	64	11	company	company	NOUN
discernj-89	64	12	pursuing	pursue	VERB
discernj-89	64	13	a	a	DET
discernj-89	64	14	sustainable	sustainable	ADJ
discernj-89	64	15	alternative	alternative	ADJ
discernj-89	64	16	worldview	worldview	NOUN
discernj-89	64	17	,	,	PUNCT
discernj-89	64	18	so	so	SCONJ
discernj-89	64	19	that	that	SCONJ
discernj-89	64	20	the	the	DET
discernj-89	64	21	theoretical	theoretical	ADJ
discernj-89	64	22	focus	focus	NOUN
discernj-89	64	23	can	can	AUX
discernj-89	64	24	be	be	AUX
discernj-89	64	25	applied	apply	VERB
discernj-89	64	26	through	through	ADP
discernj-89	64	27	the	the	DET
discernj-89	64	28	elemental	elemental	ADJ
discernj-89	64	29	factors	factor	NOUN
discernj-89	64	30	of	of	ADP
discernj-89	64	31	the	the	DET
discernj-89	64	32	social	social	ADJ
discernj-89	64	33	,	,	PUNCT
discernj-89	64	34	symbolic	symbolic	ADJ
discernj-89	64	35	,	,	PUNCT
discernj-89	64	36	physical	physical	ADJ
discernj-89	64	37	and	and	CCONJ
discernj-89	64	38	material	material	ADJ
discernj-89	64	39	changes	change	NOUN
discernj-89	64	40	that	that	PRON
discernj-89	64	41	the	the	DET
discernj-89	64	42	company	company	NOUN
discernj-89	64	43	proposes	propose	VERB
discernj-89	64	44	to	to	ADP
discernj-89	64	45	the	the	DET
discernj-89	64	46	market	market	NOUN
discernj-89	64	47	.	.	PUNCT
discernj-89	65	1	meanwhile	meanwhile	ADV
discernj-89	65	2	,	,	PUNCT
discernj-89	65	3	in	in	ADP
discernj-89	65	4	the	the	DET
discernj-89	65	5	context	context	NOUN
discernj-89	65	6	of	of	ADP
discernj-89	65	7	a	a	DET
discernj-89	65	8	story	story	NOUN
discernj-89	65	9	’s	’s	PART
discernj-89	65	10	role	role	NOUN
discernj-89	65	11	in	in	ADP
discernj-89	65	12	societal	societal	ADJ
discernj-89	65	13	transformation	transformation	NOUN
discernj-89	65	14	or	or	CCONJ
discernj-89	65	15	noc	noc	NOUN
discernj-89	65	16	,	,	PUNCT
discernj-89	65	17	wittmayer	wittmayer	NOUN
discernj-89	65	18	et	et	PROPN
discernj-89	65	19	al	al	PROPN
discernj-89	65	20	.	.	PROPN
discernj-89	66	1	(	(	PUNCT
discernj-89	66	2	2019	2019	NUM
discernj-89	66	3	)	)	PUNCT
discernj-89	66	4	insisted	insist	VERB
discernj-89	66	5	on	on	ADP
discernj-89	66	6	three	three	NUM
discernj-89	66	7	roles	role	NOUN
discernj-89	66	8	of	of	ADP
discernj-89	66	9	narratives	narrative	NOUN
discernj-89	66	10	:	:	PUNCT
discernj-89	66	11	changing	change	VERB
discernj-89	66	12	frames	frame	NOUN
discernj-89	66	13	,	,	PUNCT
discernj-89	66	14	identity	identity	NOUN
discernj-89	66	15	-	-	PUNCT
discernj-89	66	16	forming	form	VERB
discernj-89	66	17	and	and	CCONJ
discernj-89	66	18	meaning	meaning	NOUN
discernj-89	66	19	-	-	PUNCT
discernj-89	66	20	making	making	NOUN
discernj-89	66	21	,	,	PUNCT
discernj-89	66	22	and	and	CCONJ
discernj-89	66	23	guiding	guide	VERB
discernj-89	66	24	practice	practice	NOUN
discernj-89	66	25	.	.	PUNCT
discernj-89	67	1	the	the	DET
discernj-89	67	2	new	new	ADJ
discernj-89	67	3	frames	frame	NOUN
discernj-89	67	4	that	that	SCONJ
discernj-89	67	5	social	social	ADJ
discernj-89	67	6	innovation	innovation	NOUN
discernj-89	67	7	initiatives	initiative	NOUN
discernj-89	67	8	put	put	VERB
discernj-89	67	9	forth	forth	ADP
discernj-89	67	10	in	in	ADP
discernj-89	67	11	their	their	PRON
discernj-89	67	12	noc	noc	NOUN
discernj-89	67	13	have	have	VERB
discernj-89	67	14	the	the	DET
discernj-89	67	15	power	power	NOUN
discernj-89	67	16	to	to	PART
discernj-89	67	17	encourage	encourage	VERB
discernj-89	67	18	actors	actor	NOUN
discernj-89	67	19	in	in	ADP
discernj-89	67	20	the	the	DET
discernj-89	67	21	relevant	relevant	ADJ
discernj-89	67	22	sphere	sphere	NOUN
discernj-89	67	23	to	to	PART
discernj-89	67	24	reconsider	reconsider	VERB
discernj-89	67	25	their	their	PRON
discernj-89	67	26	behavioural	behavioural	ADJ
discernj-89	67	27	practices	practice	NOUN
discernj-89	67	28	and	and	CCONJ
discernj-89	67	29	influence	influence	NOUN
discernj-89	67	30	personal	personal	ADJ
discernj-89	67	31	and	and	CCONJ
discernj-89	67	32	collective	collective	ADJ
discernj-89	67	33	identity	identity	NOUN
discernj-89	67	34	formation	formation	NOUN
discernj-89	67	35	,	,	PUNCT
discernj-89	67	36	which	which	PRON
discernj-89	67	37	would	would	AUX
discernj-89	67	38	lead	lead	VERB
discernj-89	67	39	to	to	ADP
discernj-89	67	40	practical	practical	ADJ
discernj-89	67	41	actions	action	NOUN
discernj-89	67	42	toward	toward	ADP
discernj-89	67	43	change	change	NOUN
discernj-89	67	44	.	.	PUNCT
discernj-89	68	1	hence	hence	ADV
discernj-89	68	2	,	,	PUNCT
discernj-89	68	3	this	this	DET
discernj-89	68	4	study	study	NOUN
discernj-89	68	5	applied	apply	VERB
discernj-89	68	6	noc	noc	PROPN
discernj-89	68	7	as	as	ADP
discernj-89	68	8	a	a	DET
discernj-89	68	9	theoretical	theoretical	ADJ
discernj-89	68	10	lens	lens	NOUN
discernj-89	68	11	to	to	PART
discernj-89	68	12	analyse	analyse	VERB
discernj-89	68	13	the	the	DET
discernj-89	68	14	case	case	NOUN
discernj-89	68	15	and	and	CCONJ
discernj-89	68	16	find	find	VERB
discernj-89	68	17	out	out	ADP
discernj-89	68	18	how	how	SCONJ
discernj-89	68	19	design	design	NOUN
discernj-89	68	20	can	can	AUX
discernj-89	68	21	lead	lead	VERB
discernj-89	68	22	to	to	ADP
discernj-89	68	23	storytelling	storytelle	VERB
discernj-89	68	24	for	for	ADP
discernj-89	68	25	the	the	DET
discernj-89	68	26	sake	sake	NOUN
discernj-89	68	27	of	of	ADP
discernj-89	68	28	societal	societal	ADJ
discernj-89	68	29	transformation	transformation	NOUN
discernj-89	68	30	.	.	PUNCT
discernj-89	69	1	18	18	NUM
discernj-89	69	2	results	result	VERB
discernj-89	69	3	the	the	DET
discernj-89	69	4	collected	collected	ADJ
discernj-89	69	5	qualitative	qualitative	ADJ
discernj-89	69	6	data	datum	NOUN
discernj-89	69	7	show	show	VERB
discernj-89	69	8	the	the	DET
discernj-89	69	9	potential	potential	ADJ
discernj-89	69	10	power	power	NOUN
discernj-89	69	11	of	of	ADP
discernj-89	69	12	design	design	NOUN
discernj-89	69	13	to	to	PART
discernj-89	69	14	guide	guide	VERB
discernj-89	69	15	a	a	DET
discernj-89	69	16	brand	brand	NOUN
discernj-89	69	17	in	in	ADP
discernj-89	69	18	formulating	formulate	VERB
discernj-89	69	19	new	new	ADJ
discernj-89	69	20	elemental	elemental	ADJ
discernj-89	69	21	factors	factor	NOUN
discernj-89	69	22	for	for	ADP
discernj-89	69	23	sustainable	sustainable	ADJ
discernj-89	69	24	social	social	ADJ
discernj-89	69	25	transitional	transitional	ADJ
discernj-89	69	26	purposes	purpose	NOUN
discernj-89	69	27	,	,	PUNCT
discernj-89	69	28	by	by	ADP
discernj-89	69	29	deconstructing	deconstruct	VERB
discernj-89	69	30	the	the	DET
discernj-89	69	31	existing	exist	VERB
discernj-89	69	32	elemental	elemental	ADJ
discernj-89	69	33	factors	factor	NOUN
discernj-89	69	34	and	and	CCONJ
discernj-89	69	35	reconstructing	reconstruct	VERB
discernj-89	69	36	them	they	PRON
discernj-89	69	37	into	into	ADP
discernj-89	69	38	an	an	DET
discernj-89	69	39	integrated	integrated	ADJ
discernj-89	69	40	whole	whole	NOUN
discernj-89	69	41	.	.	PUNCT
discernj-89	70	1	our	our	PRON
discernj-89	70	2	analysis	analysis	NOUN
discernj-89	70	3	also	also	ADV
discernj-89	70	4	showed	show	VERB
discernj-89	70	5	that	that	SCONJ
discernj-89	70	6	design	design	NOUN
discernj-89	70	7	storytelling	storytelling	NOUN
discernj-89	70	8	can	can	AUX
discernj-89	70	9	potentially	potentially	ADV
discernj-89	70	10	lead	lead	VERB
discernj-89	70	11	to	to	ADP
discernj-89	70	12	a	a	DET
discernj-89	70	13	sort	sort	NOUN
discernj-89	70	14	of	of	ADP
discernj-89	70	15	societal	societal	ADJ
discernj-89	70	16	transformation	transformation	NOUN
discernj-89	70	17	through	through	ADP
discernj-89	70	18	offering	offer	VERB
discernj-89	70	19	an	an	DET
discernj-89	70	20	alternative	alternative	ADJ
discernj-89	70	21	framing	framing	NOUN
discernj-89	70	22	,	,	PUNCT
discernj-89	70	23	providing	provide	VERB
discernj-89	70	24	meaning	meaning	NOUN
discernj-89	70	25	and	and	CCONJ
discernj-89	70	26	guiding	guide	VERB
discernj-89	70	27	the	the	DET
discernj-89	70	28	actions	action	NOUN
discernj-89	70	29	of	of	ADP
discernj-89	70	30	targeted	targeted	ADJ
discernj-89	70	31	people	people	NOUN
discernj-89	70	32	.	.	PUNCT
discernj-89	71	1	design	design	NOUN
discernj-89	71	2	decomposes	decompose	VERB
discernj-89	71	3	elements	element	NOUN
discernj-89	72	1	and	and	CCONJ
discernj-89	72	2	reconstructs	reconstruct	VERB
discernj-89	72	3	an	an	DET
discernj-89	72	4	integrated	integrated	ADJ
discernj-89	72	5	whole	whole	NOUN
discernj-89	72	6	for	for	ADP
discernj-89	72	7	societal	societal	ADJ
discernj-89	72	8	transformation	transformation	NOUN
discernj-89	72	9	the	the	DET
discernj-89	72	10	first	first	ADJ
discernj-89	72	11	component	component	NOUN
discernj-89	72	12	resulting	result	VERB
discernj-89	72	13	from	from	ADP
discernj-89	72	14	the	the	DET
discernj-89	72	15	case	case	NOUN
discernj-89	72	16	analysis	analysis	NOUN
discernj-89	72	17	is	be	AUX
discernj-89	72	18	relevant	relevant	ADJ
discernj-89	72	19	to	to	ADP
discernj-89	72	20	the	the	DET
discernj-89	72	21	use	use	NOUN
discernj-89	72	22	of	of	ADP
discernj-89	72	23	design	design	NOUN
discernj-89	72	24	.	.	PUNCT
discernj-89	73	1	in	in	ADP
discernj-89	73	2	conceiving	conceive	VERB
discernj-89	73	3	new	new	ADJ
discernj-89	73	4	products	product	NOUN
discernj-89	73	5	and	and	CCONJ
discernj-89	73	6	services	service	NOUN
discernj-89	73	7	,	,	PUNCT
discernj-89	73	8	designers	designer	NOUN
discernj-89	73	9	are	be	AUX
discernj-89	73	10	required	require	VERB
discernj-89	73	11	to	to	PART
discernj-89	73	12	“	"	PUNCT
discernj-89	73	13	reframe	reframe	VERB
discernj-89	73	14	”	"	PUNCT
discernj-89	73	15	the	the	DET
discernj-89	73	16	problem	problem	NOUN
discernj-89	73	17	(	(	PUNCT
discernj-89	73	18	dorst	dorst	PROPN
discernj-89	73	19	,	,	PUNCT
discernj-89	73	20	2011	2011	NUM
discernj-89	73	21	)	)	PUNCT
discernj-89	73	22	,	,	PUNCT
discernj-89	73	23	change	change	VERB
discernj-89	73	24	the	the	DET
discernj-89	73	25	meaning	meaning	NOUN
discernj-89	73	26	of	of	ADP
discernj-89	73	27	the	the	DET
discernj-89	73	28	product	product	NOUN
discernj-89	73	29	and	and	CCONJ
discernj-89	73	30	the	the	DET
discernj-89	73	31	reason	reason	NOUN
discernj-89	73	32	for	for	ADP
discernj-89	73	33	buying	buy	VERB
discernj-89	73	34	it	it	PRON
discernj-89	73	35	(	(	PUNCT
discernj-89	73	36	verganti	verganti	ADJ
discernj-89	73	37	,	,	PUNCT
discernj-89	73	38	2011	2011	NUM
discernj-89	73	39	)	)	PUNCT
discernj-89	73	40	and	and	CCONJ
discernj-89	73	41	put	put	VERB
discernj-89	73	42	new	new	ADJ
discernj-89	73	43	cultural	cultural	ADJ
discernj-89	73	44	messages	message	NOUN
discernj-89	73	45	and	and	CCONJ
discernj-89	73	46	symbolic	symbolic	ADJ
discernj-89	73	47	value	value	NOUN
discernj-89	73	48	into	into	ADP
discernj-89	73	49	products	product	NOUN
discernj-89	73	50	and	and	CCONJ
discernj-89	73	51	services	service	NOUN
discernj-89	73	52	(	(	PUNCT
discernj-89	73	53	ravasi	ravasi	PROPN
discernj-89	73	54	&	&	CCONJ
discernj-89	73	55	rindova	rindova	PROPN
discernj-89	73	56	,	,	PUNCT
discernj-89	73	57	2008	2008	NUM
discernj-89	73	58	)	)	PUNCT
discernj-89	73	59	.	.	PUNCT
discernj-89	74	1	as	as	ADP
discernj-89	74	2	the	the	DET
discernj-89	74	3	brand	brand	NOUN
discernj-89	74	4	aimed	aim	VERB
discernj-89	74	5	for	for	ADP
discernj-89	74	6	a	a	DET
discernj-89	74	7	transformative	transformative	ADJ
discernj-89	74	8	behavioural	behavioural	ADJ
discernj-89	74	9	shift	shift	NOUN
discernj-89	74	10	in	in	ADP
discernj-89	74	11	water	water	NOUN
discernj-89	74	12	consumption	consumption	NOUN
discernj-89	74	13	,	,	PUNCT
discernj-89	74	14	the	the	DET
discernj-89	74	15	case	case	NOUN
discernj-89	74	16	analysis	analysis	NOUN
discernj-89	74	17	indicated	indicate	VERB
discernj-89	74	18	that	that	SCONJ
discernj-89	74	19	the	the	DET
discernj-89	74	20	brand	brand	NOUN
discernj-89	74	21	and	and	CCONJ
discernj-89	74	22	the	the	DET
discernj-89	74	23	design	design	NOUN
discernj-89	74	24	firm	firm	NOUN
discernj-89	74	25	had	have	VERB
discernj-89	74	26	a	a	DET
discernj-89	74	27	strong	strong	ADJ
discernj-89	74	28	intention	intention	NOUN
discernj-89	74	29	to	to	PART
discernj-89	74	30	“	"	PUNCT
discernj-89	74	31	reframe	reframe	VERB
discernj-89	74	32	”	"	PUNCT
discernj-89	74	33	the	the	DET
discernj-89	74	34	problem	problem	NOUN
discernj-89	74	35	.	.	PUNCT
discernj-89	75	1	the	the	DET
discernj-89	75	2	design	design	NOUN
discernj-89	75	3	director	director	NOUN
discernj-89	75	4	said	say	VERB
discernj-89	75	5	the	the	DET
discernj-89	75	6	following	following	NOUN
discernj-89	75	7	:	:	PUNCT
discernj-89	75	8	“	"	PUNCT
discernj-89	75	9	we	we	PRON
discernj-89	75	10	started	start	VERB
discernj-89	75	11	reasoning	reason	VERB
discernj-89	75	12	,	,	PUNCT
discernj-89	75	13	giving	give	VERB
discernj-89	75	14	ourselves	ourselves	PRON
discernj-89	75	15	the	the	DET
discernj-89	75	16	mission	mission	NOUN
discernj-89	75	17	to	to	PART
discernj-89	75	18	transform	transform	VERB
discernj-89	75	19	or	or	CCONJ
discernj-89	75	20	create	create	VERB
discernj-89	75	21	this	this	DET
discernj-89	75	22	brand	brand	NOUN
discernj-89	75	23	,	,	PUNCT
discernj-89	75	24	which	which	PRON
discernj-89	75	25	is	be	AUX
discernj-89	75	26	a	a	DET
discernj-89	75	27	brand	brand	NOUN
discernj-89	75	28	that	that	PRON
discernj-89	75	29	does	do	AUX
discernj-89	75	30	not	not	PART
discernj-89	75	31	exist	exist	VERB
discernj-89	75	32	.	.	PUNCT
discernj-89	76	1	it	it	PRON
discernj-89	76	2	is	be	AUX
discernj-89	76	3	a	a	DET
discernj-89	76	4	startup	startup	NOUN
discernj-89	76	5	;	;	PUNCT
discernj-89	76	6	treat	treat	VERB
discernj-89	76	7	it	it	PRON
discernj-89	76	8	as	as	ADP
discernj-89	76	9	a	a	DET
discernj-89	76	10	love	love	NOUN
discernj-89	76	11	brand	brand	NOUN
discernj-89	76	12	,	,	PUNCT
discernj-89	76	13	as	as	ADP
discernj-89	76	14	something	something	PRON
discernj-89	76	15	very	very	ADV
discernj-89	76	16	close	close	ADJ
discernj-89	76	17	to	to	ADP
discernj-89	76	18	people	people	NOUN
discernj-89	76	19	.	.	PUNCT
discernj-89	77	1	so	so	ADV
discernj-89	77	2	,	,	PUNCT
discernj-89	77	3	it	it	PRON
discernj-89	77	4	’s	’	VERB
discernj-89	77	5	a	a	DET
discernj-89	77	6	design	design	NOUN
discernj-89	77	7	/	/	SYM
discernj-89	77	8	packaging	packaging	NOUN
discernj-89	77	9	project	project	NOUN
discernj-89	77	10	,	,	PUNCT
discernj-89	77	11	but	but	CCONJ
discernj-89	77	12	actually	actually	ADV
discernj-89	77	13	,	,	PUNCT
discernj-89	77	14	we	we	PRON
discernj-89	77	15	did	do	VERB
discernj-89	77	16	a	a	DET
discernj-89	77	17	strategic	strategic	ADJ
discernj-89	77	18	project	project	NOUN
discernj-89	77	19	on	on	ADP
discernj-89	77	20	how	how	SCONJ
discernj-89	77	21	this	this	DET
discernj-89	77	22	brand	brand	NOUN
discernj-89	77	23	can	can	AUX
discernj-89	77	24	be	be	AUX
discernj-89	77	25	perceived	perceive	VERB
discernj-89	77	26	by	by	ADP
discernj-89	77	27	people	people	NOUN
discernj-89	77	28	.	.	PUNCT
discernj-89	78	1	therefore	therefore	ADV
discernj-89	78	2	,	,	PUNCT
discernj-89	78	3	we	we	PRON
discernj-89	78	4	defined	define	VERB
discernj-89	78	5	a	a	DET
discernj-89	78	6	little	little	ADJ
discernj-89	78	7	bit	bit	NOUN
discernj-89	78	8	the	the	DET
discernj-89	78	9	fact	fact	NOUN
discernj-89	78	10	of	of	ADP
discernj-89	78	11	being	be	AUX
discernj-89	78	12	a	a	DET
discernj-89	78	13	game	game	NOUN
discernj-89	78	14	changer	changer	NOUN
discernj-89	78	15	as	as	ADP
discernj-89	78	16	a	a	DET
discernj-89	78	17	core	core	NOUN
discernj-89	78	18	element	element	NOUN
discernj-89	78	19	,	,	PUNCT
discernj-89	78	20	a	a	DET
discernj-89	78	21	game	game	NOUN
discernj-89	78	22	changer	changer	NOUN
discernj-89	78	23	from	from	ADP
discernj-89	78	24	a	a	DET
discernj-89	78	25	philosophical	philosophical	ADJ
discernj-89	78	26	point	point	NOUN
discernj-89	78	27	of	of	ADP
discernj-89	78	28	view	view	NOUN
discernj-89	78	29	but	but	CCONJ
discernj-89	78	30	also	also	ADV
discernj-89	78	31	a	a	DET
discernj-89	78	32	visual	visual	ADJ
discernj-89	78	33	point	point	NOUN
discernj-89	78	34	of	of	ADP
discernj-89	78	35	view	view	NOUN
discernj-89	78	36	”	"	PUNCT
discernj-89	78	37	.	.	PUNCT
discernj-89	79	1	starting	start	VERB
discernj-89	79	2	from	from	ADP
discernj-89	79	3	the	the	DET
discernj-89	79	4	gap	gap	NOUN
discernj-89	79	5	analysis	analysis	NOUN
discernj-89	79	6	between	between	ADP
discernj-89	79	7	the	the	DET
discernj-89	79	8	market	market	NOUN
discernj-89	79	9	and	and	CCONJ
discernj-89	79	10	the	the	DET
discernj-89	79	11	target	target	NOUN
discernj-89	79	12	users	user	NOUN
discernj-89	79	13	,	,	PUNCT
discernj-89	79	14	the	the	DET
discernj-89	79	15	design	design	NOUN
discernj-89	79	16	firm	firm	NOUN
discernj-89	79	17	and	and	CCONJ
discernj-89	79	18	the	the	DET
discernj-89	79	19	brand	brand	NOUN
discernj-89	79	20	concluded	conclude	VERB
discernj-89	79	21	that	that	SCONJ
discernj-89	79	22	they	they	PRON
discernj-89	79	23	should	should	AUX
discernj-89	79	24	aim	aim	VERB
discernj-89	79	25	to	to	PART
discernj-89	79	26	become	become	VERB
discernj-89	79	27	a	a	DET
discernj-89	79	28	“	"	PUNCT
discernj-89	79	29	game	game	NOUN
discernj-89	79	30	changer	changer	NOUN
discernj-89	79	31	”	"	PUNCT
discernj-89	79	32	in	in	ADP
discernj-89	79	33	the	the	DET
discernj-89	79	34	market	market	NOUN
discernj-89	79	35	and	and	CCONJ
discernj-89	79	36	not	not	PART
discernj-89	79	37	just	just	ADV
discernj-89	79	38	design	design	VERB
discernj-89	79	39	new	new	ADJ
discernj-89	79	40	packages	package	NOUN
discernj-89	79	41	,	,	PUNCT
discernj-89	79	42	like	like	ADP
discernj-89	79	43	the	the	DET
discernj-89	79	44	usual	usual	ADJ
discernj-89	79	45	branding	branding	NOUN
discernj-89	79	46	projects	project	NOUN
discernj-89	79	47	aiming	aim	VERB
discernj-89	79	48	for	for	ADP
discernj-89	79	49	better	well	ADJ
discernj-89	79	50	commercial	commercial	ADJ
discernj-89	79	51	success	success	NOUN
discernj-89	79	52	do	do	AUX
discernj-89	79	53	.	.	PUNCT
discernj-89	80	1	the	the	DET
discernj-89	80	2	current	current	ADJ
discernj-89	80	3	natural	natural	ADJ
discernj-89	80	4	mineral	mineral	NOUN
discernj-89	80	5	water	water	NOUN
discernj-89	80	6	market	market	NOUN
discernj-89	80	7	is	be	AUX
discernj-89	80	8	dominated	dominate	VERB
discernj-89	80	9	by	by	ADP
discernj-89	80	10	global	global	ADJ
discernj-89	80	11	players	player	NOUN
discernj-89	80	12	who	who	PRON
discernj-89	80	13	historically	historically	ADV
discernj-89	80	14	focused	focus	VERB
discernj-89	80	15	on	on	ADP
discernj-89	80	16	polyethylene	polyethylene	NOUN
discernj-89	80	17	terephthalate	terephthalate	NOUN
discernj-89	80	18	(	(	PUNCT
discernj-89	80	19	pet	pet	ADJ
discernj-89	80	20	)	)	PUNCT
discernj-89	80	21	bottles	bottle	NOUN
discernj-89	80	22	.	.	PUNCT
discernj-89	81	1	on	on	ADP
discernj-89	81	2	the	the	DET
discernj-89	81	3	other	other	ADJ
discernj-89	81	4	hand	hand	NOUN
discernj-89	81	5	,	,	PUNCT
discernj-89	81	6	there	there	PRON
discernj-89	81	7	is	be	VERB
discernj-89	81	8	an	an	DET
discernj-89	81	9	emerging	emerge	VERB
discernj-89	81	10	ethical	ethical	ADJ
discernj-89	81	11	type	type	NOUN
discernj-89	81	12	of	of	ADP
discernj-89	81	13	consumer	consumer	NOUN
discernj-89	81	14	who	who	PRON
discernj-89	81	15	aspires	aspire	VERB
discernj-89	81	16	to	to	PART
discernj-89	81	17	live	live	VERB
discernj-89	81	18	a	a	DET
discernj-89	81	19	healthy	healthy	ADJ
discernj-89	81	20	lifestyle	lifestyle	NOUN
discernj-89	81	21	but	but	CCONJ
discernj-89	81	22	is	be	AUX
discernj-89	81	23	also	also	ADV
discernj-89	81	24	conscious	conscious	ADJ
discernj-89	81	25	about	about	ADP
discernj-89	81	26	the	the	DET
discernj-89	81	27	welfare	welfare	NOUN
discernj-89	81	28	of	of	ADP
discernj-89	81	29	the	the	DET
discernj-89	81	30	planet	planet	NOUN
discernj-89	81	31	.	.	PUNCT
discernj-89	82	1	to	to	PART
discernj-89	82	2	bridge	bridge	VERB
discernj-89	82	3	the	the	DET
discernj-89	82	4	gap	gap	NOUN
discernj-89	82	5	between	between	ADP
discernj-89	82	6	the	the	DET
discernj-89	82	7	current	current	ADJ
discernj-89	82	8	state	state	NOUN
discernj-89	82	9	of	of	ADP
discernj-89	82	10	the	the	DET
discernj-89	82	11	market	market	NOUN
discernj-89	82	12	and	and	CCONJ
discernj-89	82	13	the	the	DET
discernj-89	82	14	unsatisfied	unsatisfied	ADJ
discernj-89	82	15	desires	desire	NOUN
discernj-89	82	16	of	of	ADP
discernj-89	82	17	“	"	PUNCT
discernj-89	82	18	conscious	conscious	ADJ
discernj-89	82	19	citizens	citizen	NOUN
discernj-89	82	20	”	"	PUNCT
discernj-89	82	21	,	,	PUNCT
discernj-89	82	22	the	the	DET
discernj-89	82	23	design	design	NOUN
discernj-89	82	24	teams	team	NOUN
discernj-89	82	25	reframed	reframe	VERB
discernj-89	82	26	the	the	DET
discernj-89	82	27	project	project	NOUN
discernj-89	82	28	’s	’s	PART
discernj-89	82	29	objective	objective	NOUN
discernj-89	82	30	from	from	ADP
discernj-89	82	31	a	a	DET
discernj-89	82	32	design	design	NOUN
discernj-89	82	33	/	/	SYM
discernj-89	82	34	packaging	packaging	NOUN
discernj-89	82	35	project	project	NOUN
discernj-89	82	36	to	to	ADP
discernj-89	82	37	a	a	DET
discernj-89	82	38	game	game	NOUN
discernj-89	82	39	changer	changer	NOUN
discernj-89	82	40	.	.	PUNCT
discernj-89	83	1	the	the	DET
discernj-89	83	2	aim	aim	NOUN
discernj-89	83	3	was	be	AUX
discernj-89	83	4	clearly	clearly	ADV
discernj-89	83	5	reframed	reframe	VERB
discernj-89	83	6	to	to	PART
discernj-89	83	7	change	change	VERB
discernj-89	83	8	people	people	NOUN
discernj-89	83	9	’s	’s	PART
discernj-89	83	10	mindset	mindset	NOUN
discernj-89	83	11	and	and	CCONJ
discernj-89	83	12	behaviour	behaviour	NOUN
discernj-89	83	13	toward	toward	ADP
discernj-89	83	14	natural	natural	ADJ
discernj-89	83	15	water	water	NOUN
discernj-89	83	16	consumption	consumption	NOUN
discernj-89	83	17	,	,	PUNCT
discernj-89	83	18	by	by	ADP
discernj-89	83	19	providing	provide	VERB
discernj-89	83	20	them	they	PRON
discernj-89	83	21	with	with	ADP
discernj-89	83	22	a	a	DET
discernj-89	83	23	new	new	ADJ
discernj-89	83	24	option	option	NOUN
discernj-89	83	25	that	that	PRON
discernj-89	83	26	matches	match	VERB
discernj-89	83	27	their	their	PRON
discernj-89	83	28	desire	desire	NOUN
discernj-89	83	29	for	for	ADP
discernj-89	83	30	a	a	DET
discernj-89	83	31	more	more	ADV
discernj-89	83	32	sustainable	sustainable	ADJ
discernj-89	83	33	way	way	NOUN
discernj-89	83	34	to	to	PART
discernj-89	83	35	live	live	VERB
discernj-89	83	36	and	and	CCONJ
discernj-89	83	37	consume	consume	VERB
discernj-89	83	38	,	,	PUNCT
discernj-89	83	39	allowing	allow	VERB
discernj-89	83	40	them	they	PRON
discernj-89	83	41	to	to	PART
discernj-89	83	42	be	be	AUX
discernj-89	83	43	sensible	sensible	ADJ
discernj-89	83	44	and	and	CCONJ
discernj-89	83	45	care	care	VERB
discernj-89	83	46	not	not	PART
discernj-89	83	47	only	only	ADV
discernj-89	83	48	for	for	ADP
discernj-89	83	49	their	their	PRON
discernj-89	83	50	own	own	ADJ
discernj-89	83	51	health	health	NOUN
discernj-89	83	52	but	but	CCONJ
discernj-89	83	53	also	also	ADV
discernj-89	83	54	for	for	ADP
discernj-89	83	55	the	the	DET
discernj-89	83	56	planet	planet	NOUN
discernj-89	83	57	.	.	PUNCT
discernj-89	84	1	hence	hence	ADV
discernj-89	84	2	,	,	PUNCT
discernj-89	84	3	the	the	DET
discernj-89	84	4	design	design	NOUN
discernj-89	84	5	teams	team	NOUN
discernj-89	84	6	first	first	ADV
discernj-89	84	7	concentrated	concentrate	VERB
discernj-89	84	8	on	on	ADP
discernj-89	84	9	story	story	NOUN
discernj-89	84	10	construction	construction	NOUN
discernj-89	84	11	works	work	NOUN
discernj-89	84	12	,	,	PUNCT
discernj-89	84	13	that	that	ADV
discernj-89	84	14	is	is	ADV
discernj-89	84	15	,	,	PUNCT
discernj-89	84	16	the	the	DET
discernj-89	84	17	decomposition	decomposition	NOUN
discernj-89	84	18	and	and	CCONJ
discernj-89	84	19	reconstruction	reconstruction	NOUN
discernj-89	84	20	of	of	ADP
discernj-89	84	21	story	story	NOUN
discernj-89	84	22	elements	element	NOUN
discernj-89	84	23	from	from	ADP
discernj-89	84	24	the	the	DET
discernj-89	84	25	philosophical	philosophical	ADJ
discernj-89	84	26	and	and	CCONJ
discernj-89	84	27	visual	visual	ADJ
discernj-89	84	28	perspectives	perspective	NOUN
discernj-89	84	29	.	.	PUNCT
discernj-89	85	1	the	the	DET
discernj-89	85	2	design	design	NOUN
discernj-89	85	3	director	director	NOUN
discernj-89	85	4	said	say	VERB
discernj-89	85	5	the	the	DET
discernj-89	85	6	following	following	NOUN
discernj-89	85	7	in	in	ADP
discernj-89	85	8	the	the	DET
discernj-89	85	9	interview	interview	NOUN
discernj-89	85	10	:	:	PUNCT
discernj-89	85	11	“	"	PUNCT
discernj-89	85	12	the	the	DET
discernj-89	85	13	aurora	aurora	PROPN
discernj-89	85	14	,	,	PUNCT
discernj-89	85	15	for	for	ADP
discernj-89	85	16	example	example	NOUN
discernj-89	85	17	,	,	PUNCT
discernj-89	85	18	is	be	AUX
discernj-89	85	19	not	not	PART
discernj-89	85	20	there	there	ADV
discernj-89	85	21	in	in	ADP
discernj-89	85	22	any	any	DET
discernj-89	85	23	other	other	ADJ
discernj-89	85	24	country	country	NOUN
discernj-89	85	25	compared	compare	VERB
discernj-89	85	26	to	to	ADP
discernj-89	85	27	the	the	DET
discernj-89	85	28	competitors	competitor	NOUN
discernj-89	85	29	.	.	PUNCT
discernj-89	86	1	therefore	therefore	ADV
discernj-89	86	2	,	,	PUNCT
discernj-89	86	3	we	we	PRON
discernj-89	86	4	took	take	VERB
discernj-89	86	5	that	that	PRON
discernj-89	86	6	as	as	ADP
discernj-89	86	7	a	a	DET
discernj-89	86	8	building	building	NOUN
discernj-89	86	9	block	block	NOUN
discernj-89	86	10	[	[	X
discernj-89	86	11	...	...	PUNCT
discernj-89	86	12	]	]	X
discernj-89	86	13	.	.	PUNCT
discernj-89	87	1	we	we	PRON
discernj-89	87	2	enucleate	enucleate	VERB
discernj-89	87	3	the	the	DET
discernj-89	87	4	various	various	ADJ
discernj-89	87	5	elements	element	NOUN
discernj-89	87	6	”	"	PUNCT
discernj-89	87	7	.	.	PUNCT
discernj-89	88	1	in	in	ADP
discernj-89	88	2	this	this	DET
discernj-89	88	3	way	way	NOUN
discernj-89	88	4	,	,	PUNCT
discernj-89	88	5	leveraging	leverage	VERB
discernj-89	88	6	on	on	ADP
discernj-89	88	7	“	"	PUNCT
discernj-89	88	8	building	building	NOUN
discernj-89	88	9	blocks	block	NOUN
discernj-89	88	10	”	"	PUNCT
discernj-89	88	11	that	that	PRON
discernj-89	88	12	the	the	DET
discernj-89	88	13	brand	brand	NOUN
discernj-89	88	14	can	can	AUX
discernj-89	88	15	potentially	potentially	ADV
discernj-89	88	16	speak	speak	VERB
discernj-89	88	17	and	and	CCONJ
discernj-89	88	18	wear	wear	VERB
discernj-89	88	19	,	,	PUNCT
discernj-89	88	20	the	the	DET
discernj-89	88	21	design	design	NOUN
discernj-89	88	22	team	team	NOUN
discernj-89	88	23	deconstructed	deconstruct	VERB
discernj-89	88	24	the	the	DET
discernj-89	88	25	elemental	elemental	ADJ
discernj-89	88	26	factors	factor	NOUN
discernj-89	88	27	and	and	CCONJ
discernj-89	88	28	reconstructed	reconstruct	VERB
discernj-89	88	29	them	they	PRON
discernj-89	88	30	in	in	ADP
discernj-89	88	31	several	several	ADJ
discernj-89	88	32	dimensions	dimension	NOUN
discernj-89	88	33	.	.	PUNCT
discernj-89	89	1	through	through	ADP
discernj-89	89	2	the	the	DET
discernj-89	89	3	theoretical	theoretical	ADJ
discernj-89	89	4	view	view	NOUN
discernj-89	89	5	above	above	ADV
discernj-89	89	6	,	,	PUNCT
discernj-89	89	7	the	the	DET
discernj-89	89	8	elemental	elemental	ADJ
discernj-89	89	9	factors	factor	NOUN
discernj-89	89	10	were	be	AUX
discernj-89	89	11	analysed	analyse	VERB
discernj-89	89	12	,	,	PUNCT
discernj-89	89	13	as	as	SCONJ
discernj-89	89	14	shown	show	VERB
discernj-89	89	15	in	in	ADP
discernj-89	89	16	table	table	NOUN
discernj-89	89	17	1	1	NUM
discernj-89	89	18	.	.	PUNCT
discernj-89	90	1	first	first	ADV
discernj-89	90	2	,	,	PUNCT
discernj-89	90	3	as	as	ADP
discernj-89	90	4	for	for	ADP
discernj-89	90	5	the	the	DET
discernj-89	90	6	social	social	ADJ
discernj-89	90	7	aspects	aspect	NOUN
discernj-89	90	8	of	of	ADP
discernj-89	90	9	transformation	transformation	NOUN
discernj-89	90	10	,	,	PUNCT
discernj-89	90	11	the	the	DET
discernj-89	90	12	social	social	ADJ
discernj-89	90	13	mission	mission	NOUN
discernj-89	90	14	that	that	PRON
discernj-89	90	15	the	the	DET
discernj-89	90	16	brand	brand	NOUN
discernj-89	90	17	pursues	pursue	VERB
discernj-89	90	18	is	be	AUX
discernj-89	90	19	a	a	DET
discernj-89	90	20	sustainability	sustainability	NOUN
discernj-89	90	21	challenge	challenge	NOUN
discernj-89	90	22	,	,	PUNCT
discernj-89	90	23	specifically	specifically	ADV
discernj-89	90	24	,	,	PUNCT
discernj-89	90	25	reducing	reduce	VERB
discernj-89	90	26	the	the	DET
discernj-89	90	27	environmental	environmental	ADJ
discernj-89	90	28	impact	impact	NOUN
discernj-89	90	29	of	of	ADP
discernj-89	90	30	plastic	plastic	ADJ
discernj-89	90	31	packaging	packaging	NOUN
discernj-89	90	32	.	.	PUNCT
discernj-89	91	1	most	most	ADV
discernj-89	91	2	extant	extant	ADJ
discernj-89	91	3	mineral	mineral	NOUN
discernj-89	91	4	water	water	NOUN
discernj-89	91	5	19	19	NUM
discernj-89	91	6	brands	brand	NOUN
discernj-89	91	7	rely	rely	VERB
discernj-89	91	8	on	on	ADP
discernj-89	91	9	using	use	VERB
discernj-89	91	10	plastic	plastic	ADJ
discernj-89	91	11	packaging	packaging	NOUN
discernj-89	91	12	.	.	PUNCT
discernj-89	92	1	as	as	ADP
discernj-89	92	2	a	a	DET
discernj-89	92	3	result	result	NOUN
discernj-89	92	4	,	,	PUNCT
discernj-89	92	5	the	the	DET
discernj-89	92	6	daily	daily	ADJ
discernj-89	92	7	consumption	consumption	NOUN
discernj-89	92	8	of	of	ADP
discernj-89	92	9	natural	natural	ADJ
discernj-89	92	10	water	water	NOUN
discernj-89	92	11	has	have	VERB
discernj-89	92	12	a	a	DET
discernj-89	92	13	major	major	ADJ
discernj-89	92	14	social	social	ADJ
discernj-89	92	15	and	and	CCONJ
discernj-89	92	16	environmental	environmental	ADJ
discernj-89	92	17	impact	impact	NOUN
discernj-89	92	18	globally	globally	ADV
discernj-89	92	19	.	.	PUNCT
discernj-89	93	1	the	the	DET
discernj-89	93	2	brand	brand	NOUN
discernj-89	93	3	intentionally	intentionally	ADV
discernj-89	93	4	focused	focus	VERB
discernj-89	93	5	on	on	ADP
discernj-89	93	6	this	this	DET
discernj-89	93	7	issue	issue	NOUN
discernj-89	93	8	and	and	CCONJ
discernj-89	93	9	tried	try	VERB
discernj-89	93	10	to	to	PART
discernj-89	93	11	change	change	VERB
discernj-89	93	12	the	the	DET
discernj-89	93	13	social	social	ADJ
discernj-89	93	14	elements	element	NOUN
discernj-89	93	15	of	of	ADP
discernj-89	93	16	the	the	DET
discernj-89	93	17	packaging	packaging	NOUN
discernj-89	93	18	to	to	PART
discernj-89	93	19	have	have	VERB
discernj-89	93	20	less	less	ADJ
discernj-89	93	21	environmental	environmental	ADJ
discernj-89	93	22	impact	impact	NOUN
discernj-89	93	23	.	.	PUNCT
discernj-89	94	1	in	in	ADP
discernj-89	94	2	keeping	keep	VERB
discernj-89	94	3	with	with	ADP
discernj-89	94	4	the	the	DET
discernj-89	94	5	change	change	NOUN
discernj-89	94	6	of	of	ADP
discernj-89	94	7	social	social	ADJ
discernj-89	94	8	mission	mission	NOUN
discernj-89	94	9	that	that	PRON
discernj-89	94	10	the	the	DET
discernj-89	94	11	brand	brand	NOUN
discernj-89	94	12	focused	focus	VERB
discernj-89	94	13	on	on	ADP
discernj-89	94	14	,	,	PUNCT
discernj-89	94	15	the	the	DET
discernj-89	94	16	other	other	ADJ
discernj-89	94	17	three	three	NUM
discernj-89	94	18	elements	element	NOUN
discernj-89	94	19	,	,	PUNCT
discernj-89	94	20	namely	namely	ADV
discernj-89	94	21	the	the	DET
discernj-89	94	22	symbolic	symbolic	ADJ
discernj-89	94	23	,	,	PUNCT
discernj-89	94	24	physical	physical	ADJ
discernj-89	94	25	and	and	CCONJ
discernj-89	94	26	material	material	NOUN
discernj-89	94	27	aspects	aspect	NOUN
discernj-89	94	28	,	,	PUNCT
discernj-89	94	29	were	be	AUX
discernj-89	94	30	also	also	ADV
discernj-89	94	31	organized	organize	VERB
discernj-89	94	32	to	to	PART
discernj-89	94	33	align	align	VERB
discernj-89	94	34	with	with	ADP
discernj-89	94	35	the	the	DET
discernj-89	94	36	social	social	ADJ
discernj-89	94	37	mission	mission	NOUN
discernj-89	94	38	.	.	PUNCT
discernj-89	95	1	for	for	ADP
discernj-89	95	2	the	the	DET
discernj-89	95	3	symbolic	symbolic	ADJ
discernj-89	95	4	aspect	aspect	NOUN
discernj-89	95	5	,	,	PUNCT
discernj-89	95	6	the	the	DET
discernj-89	95	7	brand	brand	NOUN
discernj-89	95	8	tried	try	VERB
discernj-89	95	9	to	to	PART
discernj-89	95	10	compose	compose	VERB
discernj-89	95	11	a	a	DET
discernj-89	95	12	symbolic	symbolic	ADJ
discernj-89	95	13	logo	logo	NOUN
discernj-89	95	14	with	with	ADP
discernj-89	95	15	several	several	ADJ
discernj-89	95	16	keywords	keyword	NOUN
discernj-89	95	17	,	,	PUNCT
discernj-89	95	18	such	such	ADJ
discernj-89	95	19	as	as	ADP
discernj-89	95	20	source	source	NOUN
discernj-89	95	21	,	,	PUNCT
discernj-89	95	22	water	water	NOUN
discernj-89	95	23	,	,	PUNCT
discernj-89	95	24	nature	nature	NOUN
discernj-89	95	25	and	and	CCONJ
discernj-89	95	26	recycle	recycle	NOUN
discernj-89	95	27	.	.	PUNCT
discernj-89	96	1	these	these	DET
discernj-89	96	2	keywords	keyword	NOUN
discernj-89	96	3	,	,	PUNCT
discernj-89	96	4	placed	place	VERB
discernj-89	96	5	alongside	alongside	ADP
discernj-89	96	6	iconic	iconic	ADJ
discernj-89	96	7	images	image	NOUN
discernj-89	96	8	,	,	PUNCT
discernj-89	96	9	were	be	AUX
discernj-89	96	10	dedicated	dedicate	VERB
discernj-89	96	11	to	to	ADP
discernj-89	96	12	inspiring	inspire	VERB
discernj-89	96	13	change	change	NOUN
discernj-89	96	14	in	in	ADP
discernj-89	96	15	consumption	consumption	NOUN
discernj-89	96	16	behaviour	behaviour	NOUN
discernj-89	96	17	and	and	CCONJ
discernj-89	96	18	were	be	AUX
discernj-89	96	19	expressed	express	VERB
discernj-89	96	20	as	as	ADP
discernj-89	96	21	symbols	symbol	NOUN
discernj-89	96	22	of	of	ADP
discernj-89	96	23	a	a	DET
discernj-89	96	24	“	"	PUNCT
discernj-89	96	25	purpose	purpose	NOUN
discernj-89	96	26	-	-	PUNCT
discernj-89	96	27	driven	drive	VERB
discernj-89	96	28	brand	brand	NOUN
discernj-89	96	29	”	"	PUNCT
discernj-89	96	30	.	.	PUNCT
discernj-89	97	1	the	the	DET
discernj-89	97	2	symbolic	symbolic	ADJ
discernj-89	97	3	logo	logo	NOUN
discernj-89	97	4	was	be	AUX
discernj-89	97	5	developed	develop	VERB
discernj-89	97	6	as	as	ADP
discernj-89	97	7	a	a	DET
discernj-89	97	8	core	core	NOUN
discernj-89	97	9	storytelling	storytelling	NOUN
discernj-89	97	10	element	element	NOUN
discernj-89	97	11	.	.	PUNCT
discernj-89	98	1	the	the	DET
discernj-89	98	2	physical	physical	ADJ
discernj-89	98	3	aspect	aspect	NOUN
discernj-89	98	4	of	of	ADP
discernj-89	98	5	the	the	DET
discernj-89	98	6	brand	brand	NOUN
discernj-89	98	7	has	have	AUX
discernj-89	98	8	focused	focus	VERB
discernj-89	98	9	on	on	ADP
discernj-89	98	10	the	the	DET
discernj-89	98	11	origin	origin	NOUN
discernj-89	98	12	of	of	ADP
discernj-89	98	13	the	the	DET
discernj-89	98	14	water	water	NOUN
discernj-89	98	15	produced	produce	VERB
discernj-89	98	16	by	by	ADP
discernj-89	98	17	the	the	DET
discernj-89	98	18	brand	brand	NOUN
discernj-89	98	19	.	.	PUNCT
discernj-89	99	1	in	in	ADP
discernj-89	99	2	this	this	DET
discernj-89	99	3	aspect	aspect	NOUN
discernj-89	99	4	,	,	PUNCT
discernj-89	99	5	the	the	DET
discernj-89	99	6	source	source	NOUN
discernj-89	99	7	was	be	AUX
discernj-89	99	8	stressed	stress	VERB
discernj-89	99	9	as	as	ADP
discernj-89	99	10	being	be	AUX
discernj-89	99	11	“	"	PUNCT
discernj-89	99	12	from	from	ADP
discernj-89	99	13	the	the	DET
discernj-89	99	14	planet	planet	NOUN
discernj-89	99	15	not	not	PART
discernj-89	99	16	from	from	ADP
discernj-89	99	17	the	the	DET
discernj-89	99	18	laboratory	laboratory	NOUN
discernj-89	99	19	”	"	PUNCT
discernj-89	99	20	.	.	PUNCT
discernj-89	100	1	indeed	indeed	ADV
discernj-89	100	2	,	,	PUNCT
discernj-89	100	3	the	the	DET
discernj-89	100	4	source	source	NOUN
discernj-89	100	5	of	of	ADP
discernj-89	100	6	the	the	DET
discernj-89	100	7	water	water	NOUN
discernj-89	100	8	carefully	carefully	ADV
discernj-89	100	9	selected	select	VERB
discernj-89	100	10	by	by	ADP
discernj-89	100	11	the	the	DET
discernj-89	100	12	brand	brand	NOUN
discernj-89	100	13	is	be	AUX
discernj-89	100	14	lahti	lahti	ADJ
discernj-89	100	15	,	,	PUNCT
discernj-89	100	16	the	the	DET
discernj-89	100	17	location	location	NOUN
discernj-89	100	18	of	of	ADP
discernj-89	100	19	finnish	finnish	ADJ
discernj-89	100	20	lakeland	lakeland	NOUN
discernj-89	100	21	and	and	CCONJ
discernj-89	100	22	the	the	DET
discernj-89	100	23	country	country	NOUN
discernj-89	100	24	’s	’s	PART
discernj-89	100	25	leading	leading	ADJ
discernj-89	100	26	environmental	environmental	ADJ
discernj-89	100	27	city	city	NOUN
discernj-89	100	28	.	.	PUNCT
discernj-89	101	1	the	the	DET
discernj-89	101	2	water	water	NOUN
discernj-89	101	3	source	source	NOUN
discernj-89	101	4	has	have	AUX
discernj-89	101	5	remained	remain	VERB
discernj-89	101	6	untouched	untouched	ADJ
discernj-89	101	7	since	since	SCONJ
discernj-89	101	8	the	the	DET
discernj-89	101	9	ice	ice	NOUN
discernj-89	101	10	age	age	NOUN
discernj-89	101	11	and	and	CCONJ
discernj-89	101	12	is	be	AUX
discernj-89	101	13	surrounded	surround	VERB
discernj-89	101	14	by	by	ADP
discernj-89	101	15	green	green	ADJ
discernj-89	101	16	forests	forest	NOUN
discernj-89	101	17	and	and	CCONJ
discernj-89	101	18	fresh	fresh	ADJ
discernj-89	101	19	air	air	NOUN
discernj-89	101	20	,	,	PUNCT
discernj-89	101	21	which	which	PRON
discernj-89	101	22	are	be	AUX
discernj-89	101	23	ranked	rank	VERB
discernj-89	101	24	among	among	ADP
discernj-89	101	25	the	the	DET
discernj-89	101	26	purest	purest	NOUN
discernj-89	101	27	in	in	ADP
discernj-89	101	28	the	the	DET
discernj-89	101	29	world	world	NOUN
discernj-89	101	30	by	by	ADP
discernj-89	101	31	unicef	unicef	PROPN
discernj-89	101	32	(	(	PUNCT
discernj-89	101	33	green	green	ADJ
discernj-89	101	34	lahti	lahti	NOUN
discernj-89	101	35	,	,	PUNCT
discernj-89	101	36	2021	2021	NUM
discernj-89	101	37	)	)	PUNCT
discernj-89	101	38	.	.	PUNCT
discernj-89	102	1	leveraging	leverage	VERB
discernj-89	102	2	on	on	ADP
discernj-89	102	3	purity	purity	NOUN
discernj-89	102	4	,	,	PUNCT
discernj-89	102	5	the	the	DET
discernj-89	102	6	cultural	cultural	ADJ
discernj-89	102	7	background	background	NOUN
discernj-89	102	8	of	of	ADP
discernj-89	102	9	water	water	NOUN
discernj-89	102	10	consumption	consumption	NOUN
discernj-89	102	11	in	in	ADP
discernj-89	102	12	finland	finland	PROPN
discernj-89	102	13	involves	involve	VERB
discernj-89	102	14	people	people	NOUN
discernj-89	102	15	valuing	value	VERB
discernj-89	102	16	healthy	healthy	ADJ
discernj-89	102	17	hydration	hydration	NOUN
discernj-89	102	18	and	and	CCONJ
discernj-89	102	19	physical	physical	ADJ
discernj-89	102	20	well	well	ADV
discernj-89	102	21	-	-	PUNCT
discernj-89	102	22	being	being	NOUN
discernj-89	102	23	.	.	PUNCT
discernj-89	103	1	the	the	DET
discernj-89	103	2	core	core	NOUN
discernj-89	103	3	value	value	NOUN
discernj-89	103	4	of	of	ADP
discernj-89	103	5	the	the	DET
discernj-89	103	6	product	product	NOUN
discernj-89	103	7	is	be	AUX
discernj-89	103	8	the	the	DET
discernj-89	103	9	pure	pure	ADJ
discernj-89	103	10	water	water	NOUN
discernj-89	103	11	source	source	NOUN
discernj-89	103	12	.	.	PUNCT
discernj-89	104	1	finally	finally	ADV
discernj-89	104	2	,	,	PUNCT
discernj-89	104	3	the	the	DET
discernj-89	104	4	packaging	packaging	NOUN
discernj-89	104	5	materials	material	NOUN
discernj-89	104	6	were	be	AUX
discernj-89	104	7	strategically	strategically	ADV
discernj-89	104	8	selected	select	VERB
discernj-89	104	9	to	to	PART
discernj-89	104	10	symbolize	symbolize	VERB
discernj-89	104	11	the	the	DET
discernj-89	104	12	social	social	ADJ
discernj-89	104	13	mission	mission	NOUN
discernj-89	104	14	of	of	ADP
discernj-89	104	15	the	the	DET
discernj-89	104	16	brand	brand	NOUN
discernj-89	104	17	,	,	PUNCT
discernj-89	104	18	namely	namely	ADV
discernj-89	104	19	an	an	DET
discernj-89	104	20	innovative	innovative	ADJ
discernj-89	104	21	,	,	PUNCT
discernj-89	104	22	sustainable	sustainable	ADJ
discernj-89	104	23	,	,	PUNCT
discernj-89	104	24	recyclable	recyclable	ADJ
discernj-89	104	25	,	,	PUNCT
discernj-89	104	26	biodegradable	biodegradable	ADJ
discernj-89	104	27	,	,	PUNCT
discernj-89	104	28	forest	forest	NOUN
discernj-89	104	29	-	-	PUNCT
discernj-89	104	30	based	base	VERB
discernj-89	104	31	and	and	CCONJ
discernj-89	104	32	paper	paper	NOUN
discernj-89	104	33	-	-	PUNCT
discernj-89	104	34	based	base	VERB
discernj-89	104	35	material	material	NOUN
discernj-89	104	36	derived	derive	VERB
discernj-89	104	37	from	from	ADP
discernj-89	104	38	certified	certified	ADJ
discernj-89	104	39	sources	source	NOUN
discernj-89	104	40	.	.	PUNCT
discernj-89	105	1	the	the	DET
discernj-89	105	2	brand	brand	NOUN
discernj-89	105	3	selected	select	VERB
discernj-89	105	4	the	the	DET
discernj-89	105	5	best	well	ADV
discernj-89	105	6	available	available	ADJ
discernj-89	105	7	technologies	technology	NOUN
discernj-89	105	8	aiming	aim	VERB
discernj-89	105	9	for	for	ADP
discernj-89	105	10	maximum	maximum	ADJ
discernj-89	105	11	product	product	NOUN
discernj-89	105	12	quality	quality	NOUN
discernj-89	105	13	and	and	CCONJ
discernj-89	105	14	sustainability	sustainability	NOUN
discernj-89	105	15	.	.	PUNCT
discernj-89	106	1	lahqua	lahqua	ADJ
discernj-89	106	2	spring	spring	NOUN
discernj-89	106	3	water	water	NOUN
discernj-89	106	4	is	be	AUX
discernj-89	106	5	packaged	package	VERB
discernj-89	106	6	at	at	ADP
discernj-89	106	7	the	the	DET
discernj-89	106	8	source	source	NOUN
discernj-89	106	9	in	in	ADP
discernj-89	106	10	a	a	DET
discernj-89	106	11	newly	newly	ADV
discernj-89	106	12	purpose	purpose	NOUN
discernj-89	106	13	-	-	PUNCT
discernj-89	106	14	built	build	VERB
discernj-89	106	15	sustainable	sustainable	ADJ
discernj-89	106	16	factory	factory	NOUN
discernj-89	106	17	equipped	equip	VERB
discernj-89	106	18	with	with	ADP
discernj-89	106	19	modern	modern	ADJ
discernj-89	106	20	state	state	NOUN
discernj-89	106	21	-	-	PUNCT
discernj-89	106	22	of	of	ADP
discernj-89	106	23	-	-	PUNCT
discernj-89	106	24	the	the	DET
discernj-89	106	25	-	-	PUNCT
discernj-89	106	26	art	art	NOUN
discernj-89	106	27	machinery	machinery	NOUN
discernj-89	106	28	.	.	PUNCT
discernj-89	107	1	the	the	DET
discernj-89	107	2	factory	factory	NOUN
discernj-89	107	3	packages	package	VERB
discernj-89	107	4	the	the	DET
discernj-89	107	5	water	water	NOUN
discernj-89	107	6	with	with	ADP
discernj-89	107	7	certified	certified	ADJ
discernj-89	107	8	renewable	renewable	ADJ
discernj-89	107	9	raw	raw	ADJ
discernj-89	107	10	material	material	NOUN
discernj-89	107	11	which	which	PRON
discernj-89	107	12	is	be	AUX
discernj-89	107	13	94.9	94.9	NUM
discernj-89	107	14	%	%	NOUN
discernj-89	107	15	forest	forest	NOUN
discernj-89	107	16	-	-	PUNCT
discernj-89	107	17	based	base	VERB
discernj-89	107	18	,	,	PUNCT
discernj-89	107	19	fulfilling	fulfil	VERB
discernj-89	107	20	global	global	ADJ
discernj-89	107	21	food	food	PROPN
discernj-89	107	22	safety	safety	NOUN
discernj-89	107	23	initiative	initiative	NOUN
discernj-89	107	24	benchmarking	benchmarke	VERB
discernj-89	107	25	(	(	PUNCT
discernj-89	107	26	i.e.	i.e.	X
discernj-89	107	27	global	global	ADJ
discernj-89	107	28	food	food	PROPN
discernj-89	107	29	safety	safety	NOUN
discernj-89	107	30	initiative	initiative	NOUN
discernj-89	107	31	-	-	PUNCT
discernj-89	107	32	benchmarked	benchmarke	VERB
discernj-89	107	33	fssc	fssc	NOUN
discernj-89	107	34	22000).the	22000).the	ADJ
discernj-89	107	35	production	production	NOUN
discernj-89	107	36	is	be	AUX
discernj-89	107	37	carbon	carbon	NOUN
discernj-89	107	38	neutral	neutral	ADJ
discernj-89	107	39	and	and	CCONJ
discernj-89	107	40	“	"	PUNCT
discernj-89	107	41	naturally	naturally	ADV
discernj-89	107	42	circular	circular	ADJ
discernj-89	107	43	”	"	PUNCT
discernj-89	107	44	with	with	ADP
discernj-89	107	45	the	the	DET
discernj-89	107	46	cartons	carton	NOUN
discernj-89	107	47	and	and	CCONJ
discernj-89	107	48	forest	forest	NOUN
discernj-89	107	49	-	-	PUNCT
discernj-89	107	50	based	base	VERB
discernj-89	107	51	plastic	plastic	NOUN
discernj-89	107	52	caps	cap	NOUN
discernj-89	107	53	sourced	source	VERB
discernj-89	107	54	from	from	ADP
discernj-89	107	55	responsibly	responsibly	ADV
discernj-89	107	56	managed	manage	VERB
discernj-89	107	57	forests	forest	NOUN
discernj-89	107	58	.	.	PUNCT
discernj-89	108	1	its	its	PRON
discernj-89	108	2	high	high	ADJ
discernj-89	108	3	-	-	PUNCT
discernj-89	108	4	quality	quality	NOUN
discernj-89	108	5	packaging	packaging	NOUN
discernj-89	108	6	ensures	ensure	VERB
discernj-89	108	7	natural	natural	ADJ
discernj-89	108	8	water	water	NOUN
discernj-89	108	9	conservation	conservation	NOUN
discernj-89	108	10	using	use	VERB
discernj-89	108	11	vacuum	vacuum	NOUN
discernj-89	108	12	pressure	pressure	NOUN
discernj-89	108	13	technology	technology	NOUN
discernj-89	108	14	and	and	CCONJ
discernj-89	108	15	aseptic	aseptic	ADJ
discernj-89	108	16	materials	material	NOUN
discernj-89	108	17	.	.	PUNCT
discernj-89	109	1	the	the	DET
discernj-89	109	2	packaging	packaging	NOUN
discernj-89	109	3	is	be	AUX
discernj-89	109	4	mostly	mostly	ADV
discernj-89	109	5	made	make	VERB
discernj-89	109	6	of	of	ADP
discernj-89	109	7	biodegradable	biodegradable	ADJ
discernj-89	109	8	,	,	PUNCT
discernj-89	109	9	forest	forest	NOUN
discernj-89	109	10	-	-	PUNCT
discernj-89	109	11	based	base	VERB
discernj-89	109	12	renewable	renewable	ADJ
discernj-89	109	13	materials	material	NOUN
discernj-89	109	14	from	from	ADP
discernj-89	109	15	certified	certified	ADJ
discernj-89	109	16	sources	source	NOUN
discernj-89	109	17	.	.	PUNCT
discernj-89	110	1	when	when	SCONJ
discernj-89	110	2	it	it	PRON
discernj-89	110	3	came	come	VERB
discernj-89	110	4	to	to	ADP
discernj-89	110	5	designing	design	VERB
discernj-89	110	6	the	the	DET
discernj-89	110	7	packages	package	NOUN
discernj-89	110	8	,	,	PUNCT
discernj-89	110	9	the	the	DET
discernj-89	110	10	design	design	NOUN
discernj-89	110	11	team	team	NOUN
discernj-89	110	12	took	take	VERB
discernj-89	110	13	advantage	advantage	NOUN
discernj-89	110	14	of	of	ADP
discernj-89	110	15	these	these	DET
discernj-89	110	16	facts	fact	NOUN
discernj-89	110	17	in	in	ADP
discernj-89	110	18	order	order	NOUN
discernj-89	110	19	to	to	PART
discernj-89	110	20	communicate	communicate	VERB
discernj-89	110	21	these	these	DET
discernj-89	110	22	brand	brand	NOUN
discernj-89	110	23	values	value	NOUN
discernj-89	110	24	and	and	CCONJ
discernj-89	110	25	to	to	PART
discernj-89	110	26	make	make	VERB
discernj-89	110	27	clear	clear	ADJ
discernj-89	110	28	the	the	DET
discernj-89	110	29	priority	priority	NOUN
discernj-89	110	30	mission	mission	NOUN
discernj-89	110	31	to	to	PART
discernj-89	110	32	develop	develop	VERB
discernj-89	110	33	the	the	DET
discernj-89	110	34	manner	manner	NOUN
discernj-89	110	35	of	of	ADP
discernj-89	110	36	production	production	NOUN
discernj-89	110	37	and	and	CCONJ
discernj-89	110	38	consumption	consumption	NOUN
discernj-89	110	39	in	in	ADP
discernj-89	110	40	a	a	DET
discernj-89	110	41	naturally	naturally	ADV
discernj-89	110	42	circular	circular	ADJ
discernj-89	110	43	way	way	NOUN
discernj-89	110	44	.	.	PUNCT
discernj-89	111	1	as	as	SCONJ
discernj-89	111	2	these	these	DET
discernj-89	111	3	different	different	ADJ
discernj-89	111	4	elemental	elemental	ADJ
discernj-89	111	5	factors	factor	NOUN
discernj-89	111	6	were	be	AUX
discernj-89	111	7	decomposed	decompose	VERB
discernj-89	111	8	,	,	PUNCT
discernj-89	111	9	the	the	DET
discernj-89	111	10	design	design	NOUN
discernj-89	111	11	teams	team	NOUN
discernj-89	111	12	reconstructed	reconstruct	VERB
discernj-89	111	13	the	the	DET
discernj-89	111	14	story	story	NOUN
discernj-89	111	15	as	as	ADP
discernj-89	111	16	an	an	DET
discernj-89	111	17	integrated	integrated	ADJ
discernj-89	111	18	whole	whole	NOUN
discernj-89	111	19	.	.	PUNCT
discernj-89	112	1	the	the	DET
discernj-89	112	2	director	director	NOUN
discernj-89	112	3	emphasized	emphasize	VERB
discernj-89	112	4	this	this	PRON
discernj-89	112	5	as	as	SCONJ
discernj-89	112	6	follows	follow	VERB
discernj-89	112	7	:	:	PUNCT
discernj-89	112	8	“	"	PUNCT
discernj-89	112	9	you	you	PRON
discernj-89	112	10	see	see	VERB
discernj-89	112	11	,	,	PUNCT
discernj-89	112	12	this	this	PRON
discernj-89	112	13	is	be	AUX
discernj-89	112	14	a	a	DET
discernj-89	112	15	creative	creative	ADJ
discernj-89	112	16	branding	branding	NOUN
discernj-89	112	17	hypothesis	hypothesis	NOUN
discernj-89	112	18	.	.	PUNCT
discernj-89	113	1	this	this	PRON
discernj-89	113	2	is	be	AUX
discernj-89	113	3	a	a	DET
discernj-89	113	4	symbolism	symbolism	NOUN
discernj-89	113	5	that	that	PRON
discernj-89	113	6	is	be	AUX
discernj-89	113	7	also	also	ADV
discernj-89	113	8	in	in	ADP
discernj-89	113	9	the	the	DET
discernj-89	113	10	logo	logo	NOUN
discernj-89	113	11	storytelling	storytelle	VERB
discernj-89	113	12	,	,	PUNCT
discernj-89	113	13	so	so	ADV
discernj-89	113	14	all	all	DET
discernj-89	113	15	the	the	DET
discernj-89	113	16	values	value	NOUN
discernj-89	113	17	here	here	ADV
discernj-89	113	18	i	i	PRON
discernj-89	113	19	find	find	VERB
discernj-89	113	20	in	in	ADP
discernj-89	113	21	the	the	DET
discernj-89	113	22	design	design	NOUN
discernj-89	113	23	of	of	ADP
discernj-89	113	24	the	the	DET
discernj-89	113	25	logo	logo	NOUN
discernj-89	113	26	.	.	PUNCT
discernj-89	114	1	but	but	CCONJ
discernj-89	114	2	you	you	PRON
discernj-89	114	3	see	see	VERB
discernj-89	114	4	,	,	PUNCT
discernj-89	114	5	also	also	ADV
discernj-89	114	6	in	in	ADP
discernj-89	114	7	the	the	DET
discernj-89	114	8	way	way	NOUN
discernj-89	114	9	of	of	ADP
discernj-89	114	10	writing	writing	NOUN
discernj-89	114	11	,	,	PUNCT
discernj-89	114	12	in	in	ADP
discernj-89	114	13	the	the	DET
discernj-89	114	14	way	way	NOUN
discernj-89	114	15	of	of	ADP
discernj-89	114	16	representing	represent	VERB
discernj-89	114	17	,	,	PUNCT
discernj-89	114	18	for	for	ADP
discernj-89	114	19	example	example	NOUN
discernj-89	114	20	,	,	PUNCT
discernj-89	114	21	the	the	DET
discernj-89	114	22	graphics	graphic	NOUN
discernj-89	114	23	.	.	PUNCT
discernj-89	115	1	here	here	ADV
discernj-89	115	2	there	there	PRON
discernj-89	115	3	are	be	VERB
discernj-89	115	4	already	already	ADV
discernj-89	115	5	combinations	combination	NOUN
discernj-89	115	6	of	of	ADP
discernj-89	115	7	elements	element	NOUN
discernj-89	115	8	that	that	PRON
discernj-89	115	9	start	start	VERB
discernj-89	115	10	from	from	ADP
discernj-89	115	11	the	the	DET
discernj-89	115	12	idea	idea	NOUN
discernj-89	115	13	,	,	PUNCT
discernj-89	115	14	start	start	VERB
discernj-89	115	15	from	from	ADP
discernj-89	115	16	the	the	DET
discernj-89	115	17	strategy	strategy	NOUN
discernj-89	115	18	and	and	CCONJ
discernj-89	115	19	transform	transform	VERB
discernj-89	115	20	it	it	PRON
discernj-89	115	21	into	into	ADP
discernj-89	115	22	something	something	PRON
discernj-89	115	23	visual	visual	ADJ
discernj-89	115	24	and	and	CCONJ
discernj-89	115	25	creative	creative	ADJ
discernj-89	115	26	”	"	PUNCT
discernj-89	115	27	.	.	PUNCT
discernj-89	116	1	“	"	PUNCT
discernj-89	116	2	you	you	PRON
discernj-89	116	3	see	see	VERB
discernj-89	116	4	that	that	SCONJ
discernj-89	116	5	even	even	ADV
discernj-89	116	6	here	here	ADV
discernj-89	116	7	the	the	DET
discernj-89	116	8	whole	whole	ADJ
discernj-89	116	9	thing	thing	NOUN
discernj-89	116	10	,	,	PUNCT
discernj-89	116	11	the	the	DET
discernj-89	116	12	packaging	packaging	NOUN
discernj-89	116	13	,	,	PUNCT
discernj-89	116	14	the	the	DET
discernj-89	116	15	bottle	bottle	NOUN
discernj-89	116	16	,	,	PUNCT
discernj-89	116	17	the	the	DET
discernj-89	116	18	logo	logo	NOUN
discernj-89	116	19	,	,	PUNCT
discernj-89	116	20	the	the	DET
discernj-89	116	21	way	way	NOUN
discernj-89	116	22	of	of	ADP
discernj-89	116	23	writing	writing	NOUN
discernj-89	116	24	;	;	PUNCT
discernj-89	116	25	everything	everything	PRON
discernj-89	116	26	contributes	contribute	VERB
discernj-89	116	27	to	to	PART
discernj-89	116	28	give	give	VERB
discernj-89	116	29	this	this	DET
discernj-89	116	30	storytelling	storytelling	NOUN
discernj-89	116	31	narrative	narrative	NOUN
discernj-89	116	32	that	that	SCONJ
discernj-89	116	33	we	we	PRON
discernj-89	116	34	are	be	AUX
discernj-89	116	35	talking	talk	VERB
discernj-89	116	36	about	about	ADP
discernj-89	116	37	”	"	PUNCT
discernj-89	116	38	.	.	PUNCT
discernj-89	117	1	this	this	DET
discernj-89	117	2	integration	integration	NOUN
discernj-89	117	3	was	be	AUX
discernj-89	117	4	analysed	analyse	VERB
discernj-89	117	5	as	as	ADP
discernj-89	117	6	a	a	DET
discernj-89	117	7	proposal	proposal	NOUN
discernj-89	117	8	for	for	ADP
discernj-89	117	9	a	a	DET
discernj-89	117	10	holistic	holistic	ADJ
discernj-89	117	11	website	website	NOUN
discernj-89	117	12	(	(	PUNCT
discernj-89	117	13	image	image	NOUN
discernj-89	117	14	1	1	NUM
discernj-89	117	15	)	)	PUNCT
discernj-89	117	16	.	.	PUNCT
discernj-89	118	1	all	all	DET
discernj-89	118	2	the	the	DET
discernj-89	118	3	elemental	elemental	ADJ
discernj-89	118	4	factors	factor	NOUN
discernj-89	118	5	,	,	PUNCT
discernj-89	118	6	such	such	ADJ
discernj-89	118	7	as	as	ADP
discernj-89	118	8	the	the	DET
discernj-89	118	9	societal	societal	ADJ
discernj-89	118	10	,	,	PUNCT
discernj-89	118	11	symbolic	symbolic	ADJ
discernj-89	118	12	,	,	PUNCT
discernj-89	118	13	physical	physical	ADJ
discernj-89	118	14	and	and	CCONJ
discernj-89	118	15	material	material	ADJ
discernj-89	118	16	components	component	NOUN
discernj-89	118	17	,	,	PUNCT
discernj-89	118	18	were	be	AUX
discernj-89	118	19	integrated	integrate	VERB
discernj-89	118	20	into	into	ADP
discernj-89	118	21	one	one	NUM
discernj-89	118	22	holistic	holistic	ADJ
discernj-89	118	23	website	website	NOUN
discernj-89	118	24	.	.	PUNCT
discernj-89	119	1	20	20	NUM
discernj-89	119	2	this	this	PRON
discernj-89	119	3	is	be	AUX
discernj-89	119	4	a	a	DET
discernj-89	119	5	way	way	NOUN
discernj-89	119	6	to	to	PART
discernj-89	119	7	awaken	awaken	VERB
discernj-89	119	8	potential	potential	ADJ
discernj-89	119	9	customers	customer	NOUN
discernj-89	119	10	’	’	PART
discernj-89	119	11	thoughts	thought	NOUN
discernj-89	119	12	on	on	ADP
discernj-89	119	13	ethical	ethical	ADJ
discernj-89	119	14	consumption	consumption	NOUN
discernj-89	119	15	using	use	VERB
discernj-89	119	16	visual	visual	ADJ
discernj-89	119	17	and	and	CCONJ
discernj-89	119	18	verbal	verbal	ADJ
discernj-89	119	19	design	design	NOUN
discernj-89	119	20	languages	language	NOUN
discernj-89	119	21	as	as	ADP
discernj-89	119	22	a	a	DET
discernj-89	119	23	consistent	consistent	ADJ
discernj-89	119	24	storytelling	storytelling	NOUN
discernj-89	119	25	format	format	NOUN
discernj-89	119	26	.	.	PUNCT
discernj-89	120	1	“	"	PUNCT
discernj-89	120	2	this	this	PRON
discernj-89	120	3	,	,	PUNCT
discernj-89	120	4	for	for	ADP
discernj-89	120	5	example	example	NOUN
discernj-89	120	6	,	,	PUNCT
discernj-89	120	7	is	be	AUX
discernj-89	120	8	the	the	DET
discernj-89	120	9	website	website	NOUN
discernj-89	120	10	.	.	PUNCT
discernj-89	121	1	this	this	PRON
discernj-89	121	2	is	be	AUX
discernj-89	121	3	a	a	DET
discernj-89	121	4	complete	complete	ADJ
discernj-89	121	5	project	project	NOUN
discernj-89	121	6	.	.	PUNCT
discernj-89	122	1	we	we	PRON
discernj-89	122	2	start	start	VERB
discernj-89	122	3	from	from	ADP
discernj-89	122	4	a	a	DET
discernj-89	122	5	concept	concept	NOUN
discernj-89	122	6	,	,	PUNCT
discernj-89	122	7	we	we	PRON
discernj-89	122	8	dissect	dissect	VERB
discernj-89	122	9	it	it	PRON
discernj-89	122	10	,	,	PUNCT
discernj-89	122	11	we	we	PRON
discernj-89	122	12	define	define	VERB
discernj-89	122	13	the	the	DET
discernj-89	122	14	values	value	NOUN
discernj-89	122	15	,	,	PUNCT
discernj-89	122	16	the	the	DET
discernj-89	122	17	mission	mission	NOUN
discernj-89	122	18	,	,	PUNCT
discernj-89	122	19	and	and	CCONJ
discernj-89	122	20	then	then	ADV
discernj-89	122	21	we	we	PRON
discernj-89	122	22	transform	transform	VERB
discernj-89	122	23	it	it	PRON
discernj-89	122	24	into	into	ADP
discernj-89	122	25	a	a	DET
discernj-89	122	26	series	series	NOUN
discernj-89	122	27	of	of	ADP
discernj-89	122	28	creative	creative	ADJ
discernj-89	122	29	touchpoints	touchpoint	NOUN
discernj-89	122	30	that	that	PRON
discernj-89	122	31	all	all	PRON
discernj-89	122	32	come	come	VERB
discernj-89	122	33	together	together	ADV
discernj-89	122	34	—	—	PUNCT
discernj-89	122	35	so	so	ADV
discernj-89	122	36	it	it	PRON
discernj-89	122	37	also	also	ADV
discernj-89	122	38	means	mean	VERB
discernj-89	122	39	different	different	ADJ
discernj-89	122	40	people	people	NOUN
discernj-89	122	41	because	because	SCONJ
discernj-89	122	42	there	there	PRON
discernj-89	122	43	is	be	VERB
discernj-89	122	44	the	the	DET
discernj-89	122	45	photographer	photographer	NOUN
discernj-89	122	46	,	,	PUNCT
discernj-89	122	47	there	there	PRON
discernj-89	122	48	is	be	VERB
discernj-89	122	49	the	the	DET
discernj-89	122	50	creative	creative	ADJ
discernj-89	122	51	,	,	PUNCT
discernj-89	122	52	there	there	PRON
discernj-89	122	53	is	be	VERB
discernj-89	122	54	the	the	DET
discernj-89	122	55	video	video	NOUN
discernj-89	122	56	maker	maker	NOUN
discernj-89	122	57	—	—	PUNCT
discernj-89	122	58	contribute	contribute	VERB
discernj-89	122	59	to	to	PART
discernj-89	122	60	give	give	VERB
discernj-89	122	61	an	an	DET
discernj-89	122	62	identity	identity	NOUN
discernj-89	122	63	and	and	CCONJ
discernj-89	122	64	then	then	ADV
discernj-89	122	65	to	to	PART
discernj-89	122	66	build	build	VERB
discernj-89	122	67	storytelling	storytelle	VERB
discernj-89	122	68	[	[	X
discernj-89	122	69	...	...	PUNCT
discernj-89	122	70	]	]	X
discernj-89	122	71	the	the	DET
discernj-89	122	72	strategic	strategic	ADJ
discernj-89	122	73	part	part	NOUN
discernj-89	122	74	,	,	PUNCT
discernj-89	122	75	the	the	DET
discernj-89	122	76	definition	definition	NOUN
discernj-89	122	77	of	of	ADP
discernj-89	122	78	the	the	DET
discernj-89	122	79	‘	'	PUNCT
discernj-89	122	80	strategic	strategic	ADJ
discernj-89	122	81	hat	hat	NOUN
discernj-89	122	82	’	'	PUNCT
discernj-89	122	83	is	be	AUX
discernj-89	122	84	important	important	ADJ
discernj-89	122	85	because	because	SCONJ
discernj-89	122	86	then	then	ADV
discernj-89	122	87	everything	everything	PRON
discernj-89	122	88	becomes	become	VERB
discernj-89	122	89	coordinated	coordinated	ADJ
discernj-89	122	90	and	and	CCONJ
discernj-89	122	91	coherent	coherent	ADJ
discernj-89	122	92	”	"	PUNCT
discernj-89	122	93	.	.	PUNCT
discernj-89	123	1	here	here	ADV
discernj-89	123	2	,	,	PUNCT
discernj-89	123	3	it	it	PRON
discernj-89	123	4	is	be	AUX
discernj-89	123	5	worth	worth	ADJ
discernj-89	123	6	noting	note	VERB
discernj-89	123	7	that	that	SCONJ
discernj-89	123	8	the	the	DET
discernj-89	123	9	director	director	NOUN
discernj-89	123	10	underlined	underline	VERB
discernj-89	123	11	the	the	DET
discernj-89	123	12	importance	importance	NOUN
discernj-89	123	13	of	of	ADP
discernj-89	123	14	storytelling	storytelling	NOUN
discernj-89	123	15	and	and	CCONJ
discernj-89	123	16	the	the	DET
discernj-89	123	17	strategic	strategic	ADJ
discernj-89	123	18	part	part	NOUN
discernj-89	123	19	of	of	ADP
discernj-89	123	20	the	the	DET
discernj-89	123	21	design	design	NOUN
discernj-89	123	22	project	project	NOUN
discernj-89	123	23	.	.	PUNCT
discernj-89	124	1	this	this	PRON
discernj-89	124	2	implies	imply	VERB
discernj-89	124	3	that	that	SCONJ
discernj-89	124	4	the	the	DET
discernj-89	124	5	role	role	NOUN
discernj-89	124	6	of	of	ADP
discernj-89	124	7	storytelling	storytelling	NOUN
discernj-89	124	8	and	and	CCONJ
discernj-89	124	9	the	the	DET
discernj-89	124	10	strategic	strategic	ADJ
discernj-89	124	11	view	view	NOUN
discernj-89	124	12	of	of	ADP
discernj-89	124	13	coordinating	coordinate	VERB
discernj-89	124	14	the	the	DET
discernj-89	124	15	story	story	NOUN
discernj-89	124	16	as	as	ADP
discernj-89	124	17	a	a	DET
discernj-89	124	18	coherent	coherent	ADJ
discernj-89	124	19	whole	whole	NOUN
discernj-89	124	20	were	be	AUX
discernj-89	124	21	essential	essential	ADJ
discernj-89	124	22	parts	part	NOUN
discernj-89	124	23	of	of	ADP
discernj-89	124	24	the	the	DET
discernj-89	124	25	design	design	NOUN
discernj-89	124	26	activities	activity	NOUN
discernj-89	124	27	that	that	PRON
discernj-89	124	28	aimed	aim	VERB
discernj-89	124	29	for	for	ADP
discernj-89	124	30	a	a	DET
discernj-89	124	31	societal	societal	ADJ
discernj-89	124	32	transformation	transformation	NOUN
discernj-89	124	33	.	.	PUNCT
discernj-89	125	1	table	table	NOUN
discernj-89	125	2	1	1	NUM
discernj-89	125	3	:	:	PUNCT
discernj-89	125	4	analysis	analysis	NOUN
discernj-89	125	5	of	of	ADP
discernj-89	125	6	the	the	DET
discernj-89	125	7	elements	element	NOUN
discernj-89	125	8	of	of	ADP
discernj-89	125	9	change	change	NOUN
discernj-89	125	10	.	.	PUNCT
discernj-89	126	1	elements	element	NOUN
discernj-89	126	2	of	of	ADP
discernj-89	126	3	change	change	NOUN
discernj-89	126	4	facts	fact	NOUN
discernj-89	126	5	of	of	ADP
discernj-89	126	6	the	the	DET
discernj-89	126	7	case	case	NOUN
discernj-89	126	8	implications	implication	VERB
discernj-89	126	9	social	social	ADJ
discernj-89	126	10	sustainability	sustainability	NOUN
discernj-89	126	11	challenge	challenge	NOUN
discernj-89	126	12	:	:	PUNCT
discernj-89	126	13	reducing	reduce	VERB
discernj-89	126	14	the	the	DET
discernj-89	126	15	environmental	environmental	ADJ
discernj-89	126	16	impact	impact	NOUN
discernj-89	126	17	of	of	ADP
discernj-89	126	18	plastic	plastic	ADJ
discernj-89	126	19	packaging	packaging	NOUN
discernj-89	126	20	long	long	ADJ
discernj-89	126	21	-	-	PUNCT
discernj-89	126	22	term	term	NOUN
discernj-89	126	23	sustainable	sustainable	ADJ
discernj-89	126	24	growth	growth	NOUN
discernj-89	126	25	to	to	PART
discernj-89	126	26	raise	raise	VERB
discernj-89	126	27	awareness	awareness	NOUN
discernj-89	126	28	and	and	CCONJ
discernj-89	126	29	concern	concern	NOUN
discernj-89	126	30	about	about	ADP
discernj-89	126	31	our	our	PRON
discernj-89	126	32	planet	planet	NOUN
discernj-89	126	33	and	and	CCONJ
discernj-89	126	34	the	the	DET
discernj-89	126	35	future	future	NOUN
discernj-89	126	36	related	relate	VERB
discernj-89	126	37	to	to	ADP
discernj-89	126	38	the	the	DET
discernj-89	126	39	emotional	emotional	ADJ
discernj-89	126	40	and	and	CCONJ
discernj-89	126	41	higher	high	ADJ
discernj-89	126	42	benefits	benefit	NOUN
discernj-89	126	43	of	of	ADP
discernj-89	126	44	the	the	DET
discernj-89	126	45	brand	brand	NOUN
discernj-89	126	46	social	social	ADJ
discernj-89	126	47	awareness	awareness	NOUN
discernj-89	126	48	and	and	CCONJ
discernj-89	126	49	concern	concern	NOUN
discernj-89	126	50	transformative	transformative	ADJ
discernj-89	126	51	agent	agent	NOUN
discernj-89	126	52	emotional	emotional	ADJ
discernj-89	126	53	attraction	attraction	NOUN
discernj-89	126	54	symbolic	symbolic	ADJ
discernj-89	126	55	key	key	ADJ
discernj-89	126	56	graphic	graphic	ADJ
discernj-89	126	57	logo	logo	NOUN
discernj-89	126	58	with	with	ADP
discernj-89	126	59	keywords	keyword	NOUN
discernj-89	126	60	and	and	CCONJ
discernj-89	126	61	images	image	NOUN
discernj-89	126	62	:	:	PUNCT
discernj-89	126	63	e.g.	e.g.	ADV
discernj-89	126	64	,	,	PUNCT
discernj-89	126	65	source	source	NOUN
discernj-89	126	66	,	,	PUNCT
discernj-89	126	67	water	water	NOUN
discernj-89	126	68	,	,	PUNCT
discernj-89	126	69	nature	nature	NOUN
discernj-89	126	70	,	,	PUNCT
discernj-89	126	71	recycle	recycle	NOUN
discernj-89	126	72	graphical	graphical	ADJ
discernj-89	126	73	and	and	CCONJ
discernj-89	126	74	verbal	verbal	ADJ
discernj-89	126	75	symbolic	symbolic	ADJ
discernj-89	126	76	integration	integration	NOUN
discernj-89	126	77	simplicity	simplicity	NOUN
discernj-89	126	78	and	and	CCONJ
discernj-89	126	79	ease	ease	NOUN
discernj-89	126	80	of	of	ADP
discernj-89	126	81	understanding	understanding	NOUN
discernj-89	126	82	by	by	ADP
discernj-89	126	83	the	the	DET
discernj-89	126	84	average	average	ADJ
discernj-89	126	85	target	target	NOUN
discernj-89	126	86	consumer	consumer	NOUN
discernj-89	126	87	physical	physical	ADJ
discernj-89	126	88	origin	origin	NOUN
discernj-89	126	89	:	:	PUNCT
discernj-89	126	90	coming	come	VERB
discernj-89	126	91	from	from	ADP
discernj-89	126	92	a	a	DET
discernj-89	126	93	specific	specific	ADJ
discernj-89	126	94	natural	natural	ADJ
discernj-89	126	95	water	water	NOUN
discernj-89	126	96	source	source	NOUN
discernj-89	126	97	from	from	ADP
discernj-89	126	98	the	the	DET
discernj-89	126	99	planet	planet	NOUN
discernj-89	126	100	,	,	PUNCT
discernj-89	126	101	not	not	PART
discernj-89	126	102	from	from	ADP
discernj-89	126	103	the	the	DET
discernj-89	126	104	laboratory	laboratory	NOUN
discernj-89	126	105	core	core	NOUN
discernj-89	126	106	product	product	NOUN
discernj-89	126	107	content	content	NOUN
discernj-89	126	108	differentiated	differentiate	VERB
discernj-89	126	109	from	from	ADP
discernj-89	126	110	other	other	ADJ
discernj-89	126	111	brands	brand	NOUN
discernj-89	126	112	sustainability	sustainability	NOUN
discernj-89	126	113	and	and	CCONJ
discernj-89	126	114	well	well	ADV
discernj-89	126	115	-	-	PUNCT
discernj-89	126	116	being	be	AUX
discernj-89	126	117	material	material	ADJ
discernj-89	126	118	innovative	innovative	ADJ
discernj-89	126	119	packaging	packaging	NOUN
discernj-89	126	120	:	:	PUNCT
discernj-89	126	121	sustainable	sustainable	ADJ
discernj-89	126	122	packaging	packaging	NOUN
discernj-89	126	123	made	make	VERB
discernj-89	126	124	of	of	ADP
discernj-89	126	125	biodegradable	biodegradable	ADJ
discernj-89	126	126	,	,	PUNCT
discernj-89	126	127	forestbased	forestbase	VERB
discernj-89	126	128	renewable	renewable	ADJ
discernj-89	126	129	materials	material	NOUN
discernj-89	126	130	from	from	ADP
discernj-89	126	131	certified	certify	VERB
discernj-89	126	132	sources	source	NOUN
discernj-89	126	133	-paper	-paper	NOUN
discernj-89	126	134	-	-	PUNCT
discernj-89	126	135	based	base	VERB
discernj-89	126	136	packaging	packaging	NOUN
discernj-89	126	137	for	for	ADP
discernj-89	126	138	general	general	ADJ
discernj-89	126	139	consumers	consumer	NOUN
discernj-89	126	140	and	and	CCONJ
discernj-89	126	141	glass	glass	NOUN
discernj-89	126	142	bottles	bottle	NOUN
discernj-89	126	143	for	for	ADP
discernj-89	126	144	the	the	DET
discernj-89	126	145	hotels	hotel	NOUN
discernj-89	126	146	,	,	PUNCT
discernj-89	126	147	restaurants	restaurant	NOUN
discernj-89	126	148	and	and	CCONJ
discernj-89	126	149	catering	catering	NOUN
discernj-89	126	150	(	(	PUNCT
discernj-89	126	151	horeca	horeca	NOUN
discernj-89	126	152	)	)	PUNCT
discernj-89	126	153	channel	channel	PROPN
discernj-89	126	154	alternative	alternative	ADJ
discernj-89	126	155	worldview	worldview	NOUN
discernj-89	126	156	as	as	ADP
discernj-89	126	157	a	a	DET
discernj-89	126	158	physical	physical	ADJ
discernj-89	126	159	material	material	NOUN
discernj-89	126	160	itself	itself	PRON
discernj-89	126	161	variable	variable	ADJ
discernj-89	126	162	material	material	NOUN
discernj-89	126	163	solutions	solution	NOUN
discernj-89	126	164	for	for	ADP
discernj-89	126	165	different	different	ADJ
discernj-89	126	166	potential	potential	ADJ
discernj-89	126	167	customers	customer	NOUN
discernj-89	126	168	21	21	NUM
discernj-89	126	169	image	image	NOUN
discernj-89	126	170	1	1	NUM
discernj-89	126	171	:	:	PUNCT
discernj-89	126	172	integration	integration	NOUN
discernj-89	126	173	of	of	ADP
discernj-89	126	174	the	the	DET
discernj-89	126	175	elements	element	NOUN
discernj-89	126	176	into	into	ADP
discernj-89	126	177	a	a	DET
discernj-89	126	178	prototype	prototype	NOUN
discernj-89	126	179	storytelling	storytelle	VERB
discernj-89	126	180	website	website	NOUN
discernj-89	126	181	.	.	PUNCT
discernj-89	127	1	the	the	DET
discernj-89	127	2	role	role	NOUN
discernj-89	127	3	of	of	ADP
discernj-89	127	4	design	design	NOUN
discernj-89	127	5	storytelling	storytelling	NOUN
discernj-89	127	6	:	:	PUNCT
discernj-89	127	7	an	an	DET
discernj-89	127	8	engine	engine	NOUN
discernj-89	127	9	of	of	ADP
discernj-89	127	10	alternative	alternative	ADJ
discernj-89	127	11	framing	framing	NOUN
discernj-89	127	12	,	,	PUNCT
discernj-89	127	13	meaning	meaning	NOUN
discernj-89	127	14	-	-	PUNCT
discernj-89	127	15	making	making	NOUN
discernj-89	127	16	,	,	PUNCT
discernj-89	127	17	and	and	CCONJ
discernj-89	127	18	actions	action	NOUN
discernj-89	127	19	the	the	DET
discernj-89	127	20	second	second	ADJ
discernj-89	127	21	construct	construct	NOUN
discernj-89	127	22	derived	derive	VERB
discernj-89	127	23	from	from	ADP
discernj-89	127	24	the	the	DET
discernj-89	127	25	case	case	NOUN
discernj-89	127	26	study	study	NOUN
discernj-89	127	27	relates	relate	VERB
discernj-89	127	28	to	to	ADP
discernj-89	127	29	the	the	DET
discernj-89	127	30	role	role	NOUN
discernj-89	127	31	of	of	ADP
discernj-89	127	32	design	design	NOUN
discernj-89	127	33	storytelling	storytelling	NOUN
discernj-89	127	34	.	.	PUNCT
discernj-89	128	1	in	in	ADP
discernj-89	128	2	the	the	DET
discernj-89	128	3	context	context	NOUN
discernj-89	128	4	of	of	ADP
discernj-89	128	5	societal	societal	ADJ
discernj-89	128	6	transformation	transformation	NOUN
discernj-89	128	7	,	,	PUNCT
discernj-89	128	8	wittmayer	wittmayer	NOUN
discernj-89	128	9	et	et	PROPN
discernj-89	128	10	al	al	PROPN
discernj-89	128	11	.	.	PROPN
discernj-89	129	1	(	(	PUNCT
discernj-89	129	2	2019	2019	NUM
discernj-89	129	3	)	)	PUNCT
discernj-89	129	4	insist	insist	VERB
discernj-89	129	5	that	that	SCONJ
discernj-89	129	6	narratives	narrative	NOUN
discernj-89	129	7	can	can	AUX
discernj-89	129	8	play	play	VERB
discernj-89	129	9	a	a	DET
discernj-89	129	10	fundamental	fundamental	ADJ
discernj-89	129	11	role	role	NOUN
discernj-89	129	12	in	in	ADP
discernj-89	129	13	the	the	DET
discernj-89	129	14	construction	construction	NOUN
discernj-89	129	15	of	of	ADP
discernj-89	129	16	individual	individual	ADJ
discernj-89	129	17	and	and	CCONJ
discernj-89	129	18	social	social	ADJ
discernj-89	129	19	identities	identity	NOUN
discernj-89	129	20	and	and	CCONJ
discernj-89	129	21	efforts	effort	NOUN
discernj-89	129	22	dedicated	dedicate	VERB
discernj-89	129	23	to	to	ADP
discernj-89	129	24	the	the	DET
discernj-89	129	25	development	development	NOUN
discernj-89	129	26	and	and	CCONJ
discernj-89	129	27	communication	communication	NOUN
discernj-89	129	28	of	of	ADP
discernj-89	129	29	collectively	collectively	ADV
discernj-89	129	30	shared	share	VERB
discernj-89	129	31	worldviews	worldview	NOUN
discernj-89	129	32	.	.	PUNCT
discernj-89	130	1	they	they	PRON
discernj-89	130	2	label	label	VERB
discernj-89	130	3	them	they	PRON
discernj-89	130	4	“	"	PUNCT
discernj-89	130	5	narratives	narrative	NOUN
discernj-89	130	6	of	of	ADP
discernj-89	130	7	change	change	NOUN
discernj-89	130	8	”	"	PUNCT
discernj-89	130	9	(	(	PUNCT
discernj-89	130	10	noc	noc	PROPN
discernj-89	130	11	)	)	PUNCT
discernj-89	130	12	,	,	PUNCT
discernj-89	130	13	stating	state	VERB
discernj-89	130	14	that	that	SCONJ
discernj-89	130	15	they	they	PRON
discernj-89	130	16	can	can	AUX
discernj-89	130	17	reframe	reframe	VERB
discernj-89	130	18	the	the	DET
discernj-89	130	19	alternative	alternative	ADJ
discernj-89	130	20	frame	frame	NOUN
discernj-89	130	21	,	,	PUNCT
discernj-89	130	22	drive	drive	VERB
discernj-89	130	23	meaning	meaning	NOUN
discernj-89	130	24	-	-	PUNCT
discernj-89	130	25	making	make	VERB
discernj-89	130	26	and	and	CCONJ
discernj-89	130	27	prompt	prompt	ADJ
discernj-89	130	28	actions	action	NOUN
discernj-89	130	29	.	.	PUNCT
discernj-89	131	1	to	to	PART
discernj-89	131	2	adapt	adapt	VERB
discernj-89	131	3	this	this	DET
discernj-89	131	4	theoretical	theoretical	ADJ
discernj-89	131	5	argument	argument	NOUN
discernj-89	131	6	to	to	ADP
discernj-89	131	7	the	the	DET
discernj-89	131	8	case	case	NOUN
discernj-89	131	9	,	,	PUNCT
discernj-89	131	10	an	an	DET
discernj-89	131	11	analysis	analysis	NOUN
discernj-89	131	12	was	be	AUX
discernj-89	131	13	conducted	conduct	VERB
discernj-89	131	14	(	(	PUNCT
discernj-89	131	15	as	as	SCONJ
discernj-89	131	16	shown	show	VERB
discernj-89	131	17	in	in	ADP
discernj-89	131	18	table	table	NOUN
discernj-89	131	19	2	2	NUM
discernj-89	131	20	)	)	PUNCT
discernj-89	131	21	.	.	PUNCT
discernj-89	132	1	the	the	DET
discernj-89	132	2	following	following	NOUN
discernj-89	132	3	describes	describe	VERB
discernj-89	132	4	the	the	DET
discernj-89	132	5	analysis	analysis	NOUN
discernj-89	132	6	based	base	VERB
discernj-89	132	7	on	on	ADP
discernj-89	132	8	each	each	DET
discernj-89	132	9	analytic	analytic	ADJ
discernj-89	132	10	unit	unit	NOUN
discernj-89	132	11	from	from	ADP
discernj-89	132	12	the	the	DET
discernj-89	132	13	theoretical	theoretical	ADJ
discernj-89	132	14	viewpoint	viewpoint	NOUN
discernj-89	132	15	.	.	PUNCT
discernj-89	133	1	first	first	ADV
discernj-89	133	2	,	,	PUNCT
discernj-89	133	3	the	the	DET
discernj-89	133	4	case	case	NOUN
discernj-89	133	5	showed	show	VERB
discernj-89	133	6	that	that	SCONJ
discernj-89	133	7	the	the	DET
discernj-89	133	8	design	design	NOUN
discernj-89	133	9	team	team	NOUN
discernj-89	133	10	intentionally	intentionally	ADV
discernj-89	133	11	reframed	reframe	VERB
discernj-89	133	12	conventional	conventional	ADJ
discernj-89	133	13	thinking	thinking	NOUN
discernj-89	133	14	by	by	ADP
discernj-89	133	15	posing	pose	VERB
discernj-89	133	16	critical	critical	ADJ
discernj-89	133	17	narration	narration	NOUN
discernj-89	133	18	and	and	CCONJ
discernj-89	133	19	changing	change	VERB
discernj-89	133	20	the	the	DET
discernj-89	133	21	frame	frame	NOUN
discernj-89	133	22	through	through	ADP
discernj-89	133	23	a	a	DET
discernj-89	133	24	provocative	provocative	ADJ
discernj-89	133	25	narrative	narrative	NOUN
discernj-89	133	26	.	.	PUNCT
discernj-89	134	1	during	during	ADP
discernj-89	134	2	the	the	DET
discernj-89	134	3	early	early	ADJ
discernj-89	134	4	phase	phase	NOUN
discernj-89	134	5	of	of	ADP
discernj-89	134	6	the	the	DET
discernj-89	134	7	design	design	NOUN
discernj-89	134	8	project	project	NOUN
discernj-89	134	9	,	,	PUNCT
discernj-89	134	10	the	the	DET
discernj-89	134	11	team	team	NOUN
discernj-89	134	12	formed	form	VERB
discernj-89	134	13	a	a	DET
discernj-89	134	14	reframing	reframe	VERB
discernj-89	134	15	narrative	narrative	NOUN
discernj-89	134	16	phrase	phrase	NOUN
discernj-89	134	17	that	that	PRON
discernj-89	134	18	challenged	challenge	VERB
discernj-89	134	19	current	current	ADJ
discernj-89	134	20	water	water	NOUN
discernj-89	134	21	consumption	consumption	NOUN
discernj-89	134	22	behaviour	behaviour	NOUN
discernj-89	134	23	.	.	PUNCT
discernj-89	135	1	after	after	ADP
discernj-89	135	2	conducting	conduct	VERB
discernj-89	135	3	an	an	DET
discernj-89	135	4	existing	exist	VERB
discernj-89	135	5	market	market	NOUN
discernj-89	135	6	analysis	analysis	NOUN
discernj-89	135	7	of	of	ADP
discernj-89	135	8	the	the	DET
discernj-89	135	9	worldwide	worldwide	ADJ
discernj-89	135	10	natural	natural	ADJ
discernj-89	135	11	water	water	NOUN
discernj-89	135	12	industry	industry	NOUN
discernj-89	135	13	in	in	ADP
discernj-89	135	14	terms	term	NOUN
discernj-89	135	15	of	of	ADP
discernj-89	135	16	packaging	packaging	NOUN
discernj-89	135	17	design	design	NOUN
discernj-89	135	18	strategy	strategy	NOUN
discernj-89	135	19	and	and	CCONJ
discernj-89	135	20	practice	practice	NOUN
discernj-89	135	21	,	,	PUNCT
discernj-89	135	22	the	the	DET
discernj-89	135	23	team	team	NOUN
discernj-89	135	24	recognized	recognize	VERB
discernj-89	135	25	some	some	DET
discernj-89	135	26	key	key	ADJ
discernj-89	135	27	trends	trend	NOUN
discernj-89	135	28	and	and	CCONJ
discernj-89	135	29	insights	insight	NOUN
discernj-89	135	30	into	into	ADP
discernj-89	135	31	the	the	DET
discernj-89	135	32	competition	competition	NOUN
discernj-89	135	33	.	.	PUNCT
discernj-89	136	1	following	follow	VERB
discernj-89	136	2	the	the	DET
discernj-89	136	3	“	"	PUNCT
discernj-89	136	4	ethical	ethical	ADJ
discernj-89	136	5	consumerism	consumerism	NOUN
discernj-89	136	6	”	"	PUNCT
discernj-89	136	7	trend	trend	NOUN
discernj-89	136	8	and	and	CCONJ
discernj-89	136	9	new	new	ADJ
discernj-89	136	10	regulations	regulation	NOUN
discernj-89	136	11	,	,	PUNCT
discernj-89	136	12	existing	exist	VERB
discernj-89	136	13	natural	natural	ADJ
discernj-89	136	14	water	water	NOUN
discernj-89	136	15	companies	company	NOUN
discernj-89	136	16	were	be	AUX
discernj-89	136	17	making	make	VERB
discernj-89	136	18	further	further	ADJ
discernj-89	136	19	“	"	PUNCT
discernj-89	136	20	responsible	responsible	ADJ
discernj-89	136	21	commitments	commitment	NOUN
discernj-89	136	22	”	"	PUNCT
discernj-89	136	23	and	and	CCONJ
discernj-89	136	24	supporting	support	VERB
discernj-89	136	25	charitable	charitable	ADJ
discernj-89	136	26	causes	cause	NOUN
discernj-89	136	27	to	to	PART
discernj-89	136	28	raise	raise	VERB
discernj-89	136	29	their	their	PRON
discernj-89	136	30	profile	profile	NOUN
discernj-89	136	31	,	,	PUNCT
discernj-89	136	32	focusing	focus	VERB
discernj-89	136	33	mainly	mainly	ADV
discernj-89	136	34	on	on	ADP
discernj-89	136	35	“	"	PUNCT
discernj-89	136	36	carbon	carbon	NOUN
discernj-89	136	37	neutrality	neutrality	NOUN
discernj-89	136	38	”	"	PUNCT
discernj-89	136	39	,	,	PUNCT
discernj-89	136	40	the	the	DET
discernj-89	136	41	recyclability	recyclability	NOUN
discernj-89	136	42	of	of	ADP
discernj-89	136	43	materials	material	NOUN
discernj-89	136	44	,	,	PUNCT
discernj-89	136	45	the	the	DET
discernj-89	136	46	use	use	NOUN
discernj-89	136	47	of	of	ADP
discernj-89	136	48	recycled	recycled	ADJ
discernj-89	136	49	materials	material	NOUN
discernj-89	136	50	,	,	PUNCT
discernj-89	136	51	energy	energy	NOUN
discernj-89	136	52	efficiency	efficiency	NOUN
discernj-89	136	53	and	and	CCONJ
discernj-89	136	54	corporate	corporate	ADJ
discernj-89	136	55	social	social	ADJ
discernj-89	136	56	responsibility	responsibility	NOUN
discernj-89	136	57	programmes	programme	NOUN
discernj-89	136	58	.	.	PUNCT
discernj-89	137	1	however	however	ADV
discernj-89	137	2	,	,	PUNCT
discernj-89	137	3	many	many	ADJ
discernj-89	137	4	of	of	ADP
discernj-89	137	5	the	the	DET
discernj-89	137	6	dominant	dominant	ADJ
discernj-89	137	7	brands	brand	NOUN
discernj-89	137	8	still	still	ADV
discernj-89	137	9	use	use	VERB
discernj-89	137	10	plastic	plastic	ADJ
discernj-89	137	11	packaging	packaging	NOUN
discernj-89	137	12	,	,	PUNCT
discernj-89	137	13	which	which	PRON
discernj-89	137	14	adversely	adversely	ADV
discernj-89	137	15	impacts	impact	VERB
discernj-89	137	16	the	the	DET
discernj-89	137	17	environment	environment	NOUN
discernj-89	137	18	.	.	PUNCT
discernj-89	138	1	the	the	DET
discernj-89	138	2	team	team	NOUN
discernj-89	138	3	also	also	ADV
discernj-89	138	4	recognized	recognize	VERB
discernj-89	138	5	that	that	SCONJ
discernj-89	138	6	around	around	ADP
discernj-89	138	7	the	the	DET
discernj-89	138	8	globe	globe	NOUN
discernj-89	138	9	consumers	consumer	NOUN
discernj-89	138	10	aspire	aspire	VERB
discernj-89	138	11	to	to	PART
discernj-89	138	12	live	live	VERB
discernj-89	138	13	a	a	DET
discernj-89	138	14	healthy	healthy	ADJ
discernj-89	138	15	lifestyle	lifestyle	NOUN
discernj-89	138	16	,	,	PUNCT
discernj-89	138	17	desiring	desire	VERB
discernj-89	138	18	simple	simple	ADJ
discernj-89	138	19	products	product	NOUN
discernj-89	138	20	with	with	ADP
discernj-89	138	21	naturally	naturally	ADV
discernj-89	138	22	healthy	healthy	ADJ
discernj-89	138	23	attributes	attribute	NOUN
discernj-89	138	24	,	,	PUNCT
discernj-89	138	25	minimal	minimal	ADJ
discernj-89	138	26	processing	processing	NOUN
discernj-89	138	27	and	and	CCONJ
discernj-89	138	28	natural	natural	ADJ
discernj-89	138	29	ingredients	ingredient	NOUN
discernj-89	138	30	.	.	PUNCT
discernj-89	139	1	they	they	PRON
discernj-89	139	2	want	want	VERB
discernj-89	139	3	transparent	transparent	ADJ
discernj-89	139	4	and	and	CCONJ
discernj-89	139	5	traceable	traceable	ADJ
discernj-89	139	6	ingredients	ingredient	NOUN
discernj-89	139	7	that	that	PRON
discernj-89	139	8	can	can	AUX
discernj-89	139	9	be	be	AUX
discernj-89	139	10	read	read	VERB
discernj-89	139	11	about	about	ADP
discernj-89	139	12	on	on	ADP
discernj-89	139	13	the	the	DET
discernj-89	139	14	packaging	packaging	NOUN
discernj-89	139	15	.	.	PUNCT
discernj-89	140	1	the	the	DET
discernj-89	140	2	design	design	NOUN
discernj-89	140	3	team	team	NOUN
discernj-89	140	4	then	then	ADV
discernj-89	140	5	issued	issue	VERB
discernj-89	140	6	a	a	DET
discernj-89	140	7	sharply	sharply	ADV
discernj-89	140	8	critical	critical	ADJ
discernj-89	140	9	narration	narration	NOUN
discernj-89	140	10	:	:	PUNCT
discernj-89	140	11	“	"	PUNCT
discernj-89	140	12	who	who	PRON
discernj-89	140	13	would	would	AUX
discernj-89	140	14	drink	drink	VERB
discernj-89	140	15	from	from	ADP
discernj-89	140	16	plastic	plastic	NOUN
discernj-89	140	17	when	when	SCONJ
discernj-89	140	18	they	they	PRON
discernj-89	140	19	can	can	AUX
discernj-89	140	20	drink	drink	VERB
discernj-89	140	21	from	from	ADP
discernj-89	140	22	the	the	DET
discernj-89	140	23	source	source	NOUN
discernj-89	140	24	?	?	PUNCT
discernj-89	140	25	”	"	PUNCT
discernj-89	141	1	(	(	PUNCT
discernj-89	141	2	image	image	NOUN
discernj-89	141	3	2	2	NUM
discernj-89	141	4	)	)	PUNCT
discernj-89	141	5	.	.	PUNCT
discernj-89	142	1	the	the	DET
discernj-89	142	2	design	design	NOUN
discernj-89	142	3	director	director	NOUN
discernj-89	142	4	recalled	recall	VERB
discernj-89	142	5	the	the	DET
discernj-89	142	6	following	following	NOUN
discernj-89	142	7	:	:	PUNCT
discernj-89	142	8	“	"	PUNCT
discernj-89	142	9	we	we	PRON
discernj-89	142	10	,	,	PUNCT
discernj-89	142	11	for	for	ADP
discernj-89	142	12	example	example	NOUN
discernj-89	142	13	,	,	PUNCT
discernj-89	142	14	say	say	VERB
discernj-89	142	15	we	we	PRON
discernj-89	142	16	are	be	AUX
discernj-89	142	17	different	different	ADJ
discernj-89	142	18	from	from	ADP
discernj-89	142	19	all	all	DET
discernj-89	142	20	the	the	DET
discernj-89	142	21	other	other	ADJ
discernj-89	142	22	water	water	NOUN
discernj-89	142	23	producers	producer	NOUN
discernj-89	142	24	.	.	PUNCT
discernj-89	143	1	the	the	DET
discernj-89	143	2	other	other	ADJ
discernj-89	143	3	water	water	NOUN
discernj-89	143	4	producers	producer	NOUN
discernj-89	143	5	are	be	AUX
discernj-89	143	6	all	all	ADV
discernj-89	143	7	inside	inside	ADP
discernj-89	143	8	the	the	DET
discernj-89	143	9	plastic	plastic	ADJ
discernj-89	143	10	bottle	bottle	NOUN
discernj-89	143	11	icon	icon	NOUN
discernj-89	143	12	.	.	PUNCT
discernj-89	144	1	we	we	PRON
discernj-89	144	2	say	say	VERB
discernj-89	144	3	,	,	PUNCT
discernj-89	144	4	‘	'	PUNCT
discernj-89	144	5	no	no	INTJ
discernj-89	144	6	,	,	PUNCT
discernj-89	144	7	we	we	PRON
discernj-89	144	8	're	be	AUX
discernj-89	144	9	not	not	PART
discernj-89	144	10	that	that	PRON
discernj-89	144	11	,	,	PUNCT
discernj-89	144	12	we	we	PRON
discernj-89	144	13	're	be	AUX
discernj-89	144	14	completely	completely	ADV
discernj-89	144	15	different	different	ADJ
discernj-89	144	16	,	,	PUNCT
discernj-89	144	17	’	'	PUNCT
discernj-89	144	18	and	and	CCONJ
discernj-89	144	19	we	we	PRON
discernj-89	144	20	put	put	VERB
discernj-89	144	21	ourselves	ourselves	PRON
discernj-89	144	22	in	in	ADP
discernj-89	144	23	a	a	DET
discernj-89	144	24	new	new	ADJ
discernj-89	144	25	concept	concept	NOUN
discernj-89	144	26	where	where	SCONJ
discernj-89	144	27	the	the	DET
discernj-89	144	28	content	content	NOUN
discernj-89	144	29	is	be	AUX
discernj-89	144	30	more	more	ADV
discernj-89	144	31	important	important	ADJ
discernj-89	144	32	than	than	ADP
discernj-89	144	33	the	the	DET
discernj-89	144	34	container	container	NOUN
discernj-89	144	35	”	"	PUNCT
discernj-89	144	36	.	.	PUNCT
discernj-89	145	1	22	22	NUM
discernj-89	145	2	image	image	NOUN
discernj-89	145	3	2	2	NUM
discernj-89	145	4	:	:	PUNCT
discernj-89	145	5	changing	change	VERB
discernj-89	145	6	the	the	DET
discernj-89	145	7	frame	frame	NOUN
discernj-89	145	8	and	and	CCONJ
discernj-89	145	9	making	make	VERB
discernj-89	145	10	meaning	meaning	NOUN
discernj-89	145	11	.	.	PUNCT
discernj-89	146	1	parallel	parallel	ADJ
discernj-89	146	2	to	to	ADP
discernj-89	146	3	the	the	DET
discernj-89	146	4	reframing	reframe	VERB
discernj-89	146	5	and	and	CCONJ
discernj-89	146	6	posing	pose	VERB
discernj-89	146	7	of	of	ADP
discernj-89	146	8	a	a	DET
discernj-89	146	9	provocative	provocative	ADJ
discernj-89	146	10	narrative	narrative	NOUN
discernj-89	146	11	,	,	PUNCT
discernj-89	146	12	the	the	DET
discernj-89	146	13	design	design	NOUN
discernj-89	146	14	team	team	NOUN
discernj-89	146	15	interwove	interwove	VERB
discernj-89	146	16	different	different	ADJ
discernj-89	146	17	narrative	narrative	NOUN
discernj-89	146	18	components	component	NOUN
discernj-89	146	19	into	into	ADP
discernj-89	146	20	coherent	coherent	ADJ
discernj-89	146	21	narratives	narrative	NOUN
discernj-89	146	22	,	,	PUNCT
discernj-89	146	23	consequently	consequently	ADV
discernj-89	146	24	creating	create	VERB
discernj-89	146	25	new	new	ADJ
discernj-89	146	26	meanings	meaning	NOUN
discernj-89	146	27	.	.	PUNCT
discernj-89	147	1	by	by	ADP
discernj-89	147	2	aligning	align	VERB
discernj-89	147	3	the	the	DET
discernj-89	147	4	factual	factual	ADJ
discernj-89	147	5	matters	matter	NOUN
discernj-89	147	6	related	relate	VERB
discernj-89	147	7	to	to	ADP
discernj-89	147	8	the	the	DET
discernj-89	147	9	brand	brand	NOUN
discernj-89	147	10	,	,	PUNCT
discernj-89	147	11	the	the	DET
discernj-89	147	12	design	design	NOUN
discernj-89	147	13	team	team	NOUN
discernj-89	147	14	explored	explore	VERB
discernj-89	147	15	relevant	relevant	ADJ
discernj-89	147	16	and	and	CCONJ
discernj-89	147	17	emphatic	emphatic	ADJ
discernj-89	147	18	narrative	narrative	NOUN
discernj-89	147	19	components	component	NOUN
discernj-89	147	20	in	in	ADP
discernj-89	147	21	everyday	everyday	ADJ
discernj-89	147	22	life	life	NOUN
discernj-89	147	23	in	in	ADP
discernj-89	147	24	finland	finland	PROPN
discernj-89	147	25	,	,	PUNCT
discernj-89	147	26	the	the	DET
discernj-89	147	27	purpose	purpose	NOUN
discernj-89	147	28	of	of	ADP
discernj-89	147	29	the	the	DET
discernj-89	147	30	brand	brand	NOUN
discernj-89	147	31	and	and	CCONJ
discernj-89	147	32	the	the	DET
discernj-89	147	33	wider	wide	ADJ
discernj-89	147	34	contexts	contexts	NOUN
discernj-89	147	35	of	of	ADP
discernj-89	147	36	change	change	NOUN
discernj-89	147	37	.	.	PUNCT
discernj-89	148	1	the	the	DET
discernj-89	148	2	factual	factual	ADJ
discernj-89	148	3	matters	matter	NOUN
discernj-89	148	4	emphasized	emphasize	VERB
discernj-89	148	5	were	be	AUX
discernj-89	148	6	relevant	relevant	ADJ
discernj-89	148	7	to	to	ADP
discernj-89	148	8	the	the	DET
discernj-89	148	9	essential	essential	ADJ
discernj-89	148	10	values	value	NOUN
discernj-89	148	11	of	of	ADP
discernj-89	148	12	the	the	DET
discernj-89	148	13	brand	brand	NOUN
discernj-89	148	14	,	,	PUNCT
discernj-89	148	15	such	such	ADJ
discernj-89	148	16	as	as	ADP
discernj-89	148	17	“	"	PUNCT
discernj-89	148	18	north	north	NOUN
discernj-89	148	19	eu	eu	PROPN
discernj-89	148	20	origin	origin	PROPN
discernj-89	148	21	finland	finland	PROPN
discernj-89	148	22	lathi	lathi	PROPN
discernj-89	148	23	heritage	heritage	PROPN
discernj-89	148	24	”	"	PUNCT
discernj-89	148	25	,	,	PUNCT
discernj-89	148	26	“	"	PUNCT
discernj-89	148	27	untouched	untouched	ADJ
discernj-89	148	28	source	source	NOUN
discernj-89	148	29	since	since	SCONJ
discernj-89	148	30	the	the	DET
discernj-89	148	31	ice	ice	NOUN
discernj-89	148	32	age	age	NOUN
discernj-89	148	33	”	"	PUNCT
discernj-89	148	34	,	,	PUNCT
discernj-89	148	35	“	"	PUNCT
discernj-89	148	36	pure	pure	ADJ
discernj-89	148	37	quality	quality	NOUN
discernj-89	148	38	with	with	ADP
discernj-89	148	39	balanced	balanced	ADJ
discernj-89	148	40	mineral	mineral	NOUN
discernj-89	148	41	content	content	NOUN
discernj-89	148	42	”	"	PUNCT
discernj-89	148	43	,	,	PUNCT
discernj-89	148	44	“	"	PUNCT
discernj-89	148	45	innovative	innovative	ADJ
discernj-89	148	46	packaging	packaging	NOUN
discernj-89	148	47	”	"	PUNCT
discernj-89	148	48	and	and	CCONJ
discernj-89	148	49	“	"	PUNCT
discernj-89	148	50	sustainable	sustainable	ADJ
discernj-89	148	51	production	production	NOUN
discernj-89	148	52	processes	process	NOUN
discernj-89	148	53	”	"	PUNCT
discernj-89	148	54	.	.	PUNCT
discernj-89	149	1	those	those	DET
discernj-89	149	2	facts	fact	NOUN
discernj-89	149	3	were	be	AUX
discernj-89	149	4	gathered	gather	VERB
discernj-89	149	5	iteratively	iteratively	ADV
discernj-89	149	6	through	through	ADP
discernj-89	149	7	a	a	DET
discernj-89	149	8	collaborative	collaborative	ADJ
discernj-89	149	9	discourse	discourse	NOUN
discernj-89	149	10	between	between	ADP
discernj-89	149	11	the	the	DET
discernj-89	149	12	design	design	NOUN
discernj-89	149	13	agency	agency	NOUN
discernj-89	149	14	and	and	CCONJ
discernj-89	149	15	the	the	DET
discernj-89	149	16	client	client	NOUN
discernj-89	149	17	as	as	ADP
discernj-89	149	18	a	a	DET
discernj-89	149	19	team	team	NOUN
discernj-89	149	20	.	.	PUNCT
discernj-89	150	1	it	it	PRON
discernj-89	150	2	is	be	AUX
discernj-89	150	3	notable	notable	ADJ
discernj-89	150	4	that	that	SCONJ
discernj-89	150	5	by	by	ADP
discernj-89	150	6	posing	pose	VERB
discernj-89	150	7	hypothetical	hypothetical	ADJ
discernj-89	150	8	elements	element	NOUN
discernj-89	150	9	with	with	ADP
discernj-89	150	10	provisional	provisional	ADJ
discernj-89	150	11	narratives	narrative	NOUN
discernj-89	150	12	alongside	alongside	ADP
discernj-89	150	13	carefully	carefully	ADV
discernj-89	150	14	selected	select	VERB
discernj-89	150	15	images	image	NOUN
discernj-89	150	16	and	and	CCONJ
discernj-89	150	17	words	word	NOUN
discernj-89	150	18	,	,	PUNCT
discernj-89	150	19	the	the	DET
discernj-89	150	20	design	design	NOUN
discernj-89	150	21	team	team	NOUN
discernj-89	150	22	gradually	gradually	ADV
discernj-89	150	23	wove	wove	VERB
discernj-89	150	24	the	the	DET
discernj-89	150	25	core	core	NOUN
discernj-89	150	26	narrative	narrative	NOUN
discernj-89	150	27	structures	structure	NOUN
discernj-89	150	28	through	through	ADP
discernj-89	150	29	discursive	discursive	ADJ
discernj-89	150	30	activities	activity	NOUN
discernj-89	150	31	.	.	PUNCT
discernj-89	151	1	thereafter	thereafter	ADV
discernj-89	151	2	,	,	PUNCT
discernj-89	151	3	putting	put	VERB
discernj-89	151	4	those	those	DET
discernj-89	151	5	factual	factual	ADJ
discernj-89	151	6	matters	matter	NOUN
discernj-89	151	7	at	at	ADP
discernj-89	151	8	the	the	DET
discernj-89	151	9	centre	centre	NOUN
discernj-89	151	10	of	of	ADP
discernj-89	151	11	the	the	DET
discernj-89	151	12	structural	structural	ADJ
discernj-89	151	13	narrative	narrative	NOUN
discernj-89	151	14	,	,	PUNCT
discernj-89	151	15	other	other	ADJ
discernj-89	151	16	emphatic	emphatic	ADJ
discernj-89	151	17	and	and	CCONJ
discernj-89	151	18	emotional	emotional	ADJ
discernj-89	151	19	narrative	narrative	NOUN
discernj-89	151	20	components	component	NOUN
discernj-89	151	21	were	be	AUX
discernj-89	151	22	sprinkled	sprinkle	VERB
discernj-89	151	23	throughout	throughout	ADP
discernj-89	151	24	the	the	DET
discernj-89	151	25	core	core	NOUN
discernj-89	151	26	narrative	narrative	NOUN
discernj-89	151	27	.	.	PUNCT
discernj-89	152	1	for	for	ADP
discernj-89	152	2	instance	instance	NOUN
discernj-89	152	3	,	,	PUNCT
discernj-89	152	4	“	"	PUNCT
discernj-89	152	5	the	the	DET
discernj-89	152	6	everyday	everyday	ADJ
discernj-89	152	7	habit	habit	NOUN
discernj-89	152	8	of	of	ADP
discernj-89	152	9	people	people	NOUN
discernj-89	152	10	in	in	ADP
discernj-89	152	11	finland	finland	PROPN
discernj-89	152	12	to	to	PART
discernj-89	152	13	drink	drink	VERB
discernj-89	152	14	pure	pure	ADJ
discernj-89	152	15	water	water	NOUN
discernj-89	152	16	for	for	ADP
discernj-89	152	17	healthy	healthy	ADJ
discernj-89	152	18	well	well	ADV
discernj-89	152	19	-	-	PUNCT
discernj-89	152	20	being	being	NOUN
discernj-89	152	21	”	"	PUNCT
discernj-89	152	22	“	"	PUNCT
discernj-89	152	23	the	the	DET
discernj-89	152	24	brand	brand	NOUN
discernj-89	152	25	's	's	PART
discernj-89	152	26	purpose	purpose	NOUN
discernj-89	152	27	to	to	PART
discernj-89	152	28	dedicate	dedicate	VERB
discernj-89	152	29	[	[	X
discernj-89	152	30	itself	itself	PRON
discernj-89	152	31	]	]	PUNCT
discernj-89	152	32	to	to	ADP
discernj-89	152	33	inspiring	inspire	VERB
discernj-89	152	34	change	change	NOUN
discernj-89	152	35	with	with	ADP
discernj-89	152	36	imagination	imagination	NOUN
discernj-89	152	37	and	and	CCONJ
discernj-89	152	38	creativity	creativity	NOUN
discernj-89	152	39	”	"	PUNCT
discernj-89	152	40	and	and	CCONJ
discernj-89	152	41	“	"	PUNCT
discernj-89	152	42	contextual	contextual	ADJ
discernj-89	152	43	stories	story	NOUN
discernj-89	152	44	of	of	ADP
discernj-89	152	45	emergent	emergent	ADJ
discernj-89	152	46	needs	need	NOUN
discernj-89	152	47	of	of	ADP
discernj-89	152	48	sustainable	sustainable	ADJ
discernj-89	152	49	worldviews	worldview	NOUN
discernj-89	152	50	”	"	PUNCT
discernj-89	152	51	were	be	AUX
discernj-89	152	52	the	the	DET
discernj-89	152	53	key	key	ADJ
discernj-89	152	54	empathic	empathic	ADJ
discernj-89	152	55	narratives	narrative	NOUN
discernj-89	152	56	added	add	VERB
discernj-89	152	57	to	to	ADP
discernj-89	152	58	the	the	DET
discernj-89	152	59	fact	fact	NOUN
discernj-89	152	60	-	-	PUNCT
discernj-89	152	61	based	base	VERB
discernj-89	152	62	structural	structural	ADJ
discernj-89	152	63	narrative	narrative	NOUN
discernj-89	152	64	.	.	PUNCT
discernj-89	153	1	23	23	NUM
discernj-89	153	2	consequently	consequently	ADV
discernj-89	153	3	,	,	PUNCT
discernj-89	153	4	those	those	DET
discernj-89	153	5	interwoven	interweave	VERB
discernj-89	153	6	fragmented	fragmented	ADJ
discernj-89	153	7	narrative	narrative	NOUN
discernj-89	153	8	elements	element	NOUN
discernj-89	153	9	were	be	AUX
discernj-89	153	10	integrated	integrate	VERB
discernj-89	153	11	into	into	ADP
discernj-89	153	12	a	a	DET
discernj-89	153	13	simple	simple	ADJ
discernj-89	153	14	narrative	narrative	NOUN
discernj-89	153	15	phrase	phrase	NOUN
discernj-89	153	16	:	:	PUNCT
discernj-89	153	17	“	"	PUNCT
discernj-89	153	18	lahqua	lahqua	NOUN
discernj-89	153	19	is	be	AUX
discernj-89	153	20	your	your	PRON
discernj-89	153	21	source	source	NOUN
discernj-89	153	22	”	"	PUNCT
discernj-89	153	23	.	.	PUNCT
discernj-89	154	1	the	the	DET
discernj-89	154	2	design	design	NOUN
discernj-89	154	3	director	director	NOUN
discernj-89	154	4	stated	state	VERB
discernj-89	154	5	the	the	DET
discernj-89	154	6	following	following	NOUN
discernj-89	154	7	:	:	PUNCT
discernj-89	154	8	“	"	PUNCT
discernj-89	154	9	with	with	ADP
discernj-89	154	10	that	that	PRON
discernj-89	154	11	in	in	ADP
discernj-89	154	12	mind	mind	NOUN
discernj-89	154	13	,	,	PUNCT
discernj-89	154	14	here	here	ADV
discernj-89	154	15	’s	’	VERB
discernj-89	154	16	the	the	DET
discernj-89	154	17	‘	'	PUNCT
discernj-89	154	18	big	big	ADJ
discernj-89	154	19	idea	idea	NOUN
discernj-89	154	20	,	,	PUNCT
discernj-89	154	21	’	'	PUNCT
discernj-89	154	22	the	the	DET
discernj-89	154	23	theme	theme	NOUN
discernj-89	154	24	of	of	ADP
discernj-89	154	25	saying	say	VERB
discernj-89	154	26	,	,	PUNCT
discernj-89	154	27	‘	'	PUNCT
discernj-89	154	28	i	i	PRON
discernj-89	154	29	bring	bring	VERB
discernj-89	154	30	the	the	DET
discernj-89	154	31	water	water	NOUN
discernj-89	154	32	source	source	NOUN
discernj-89	154	33	,	,	PUNCT
discernj-89	154	34	from	from	ADP
discernj-89	154	35	finland	finland	PROPN
discernj-89	154	36	,	,	PUNCT
discernj-89	154	37	i	i	PRON
discernj-89	154	38	bring	bring	VERB
discernj-89	154	39	it	it	PRON
discernj-89	154	40	to	to	ADP
discernj-89	154	41	your	your	PRON
discernj-89	154	42	home	home	NOUN
discernj-89	154	43	’	'	PUNCT
discernj-89	154	44	.	.	PUNCT
discernj-89	155	1	therefore	therefore	ADV
discernj-89	155	2	,	,	PUNCT
discernj-89	155	3	this	this	DET
discernj-89	155	4	product	product	NOUN
discernj-89	155	5	is	be	AUX
discernj-89	155	6	your	your	PRON
discernj-89	155	7	spring	spring	NOUN
discernj-89	155	8	in	in	ADP
discernj-89	155	9	some	some	DET
discernj-89	155	10	way	way	NOUN
discernj-89	155	11	.	.	PUNCT
discernj-89	155	12	”	"	PUNCT
discernj-89	156	1	finally	finally	ADV
discernj-89	156	2	,	,	PUNCT
discernj-89	156	3	in	in	ADP
discernj-89	156	4	the	the	DET
discernj-89	156	5	development	development	NOUN
discernj-89	156	6	phase	phase	NOUN
discernj-89	156	7	of	of	ADP
discernj-89	156	8	the	the	DET
discernj-89	156	9	design	design	NOUN
discernj-89	156	10	project	project	NOUN
discernj-89	156	11	,	,	PUNCT
discernj-89	156	12	every	every	DET
discernj-89	156	13	touchpoint	touchpoint	NOUN
discernj-89	156	14	and	and	CCONJ
discernj-89	156	15	design	design	NOUN
discernj-89	156	16	element	element	NOUN
discernj-89	156	17	were	be	AUX
discernj-89	156	18	synthesized	synthesize	VERB
discernj-89	156	19	into	into	ADP
discernj-89	156	20	an	an	DET
discernj-89	156	21	actionable	actionable	ADJ
discernj-89	156	22	practice	practice	NOUN
discernj-89	156	23	to	to	PART
discernj-89	156	24	which	which	PRON
discernj-89	156	25	potential	potential	ADJ
discernj-89	156	26	customers	customer	NOUN
discernj-89	156	27	could	could	AUX
discernj-89	156	28	be	be	AUX
discernj-89	156	29	easily	easily	ADV
discernj-89	156	30	and	and	CCONJ
discernj-89	156	31	naturally	naturally	ADV
discernj-89	156	32	guided	guide	VERB
discernj-89	156	33	(	(	PUNCT
discernj-89	156	34	i.e.	i.e.	X
discernj-89	156	35	guided	guide	VERB
discernj-89	156	36	practice	practice	NOUN
discernj-89	156	37	)	)	PUNCT
discernj-89	156	38	.	.	PUNCT
discernj-89	157	1	specifically	specifically	ADV
discernj-89	157	2	,	,	PUNCT
discernj-89	157	3	all	all	DET
discernj-89	157	4	the	the	DET
discernj-89	157	5	outcomes	outcome	NOUN
discernj-89	157	6	were	be	AUX
discernj-89	157	7	designed	design	VERB
discernj-89	157	8	to	to	PART
discernj-89	157	9	engage	engage	VERB
discernj-89	157	10	potential	potential	ADJ
discernj-89	157	11	customers	customer	NOUN
discernj-89	157	12	to	to	PART
discernj-89	157	13	act	act	VERB
discernj-89	157	14	towards	towards	ADP
discernj-89	157	15	ethical	ethical	ADJ
discernj-89	157	16	consumption	consumption	NOUN
discernj-89	157	17	through	through	ADP
discernj-89	157	18	the	the	DET
discernj-89	157	19	simple	simple	ADJ
discernj-89	157	20	narrative	narrative	NOUN
discernj-89	157	21	phrase	phrase	NOUN
discernj-89	157	22	“	"	PUNCT
discernj-89	157	23	less	less	ADJ
discernj-89	157	24	plastic	plastic	NOUN
discernj-89	157	25	better	well	ADV
discernj-89	157	26	for	for	ADP
discernj-89	157	27	earth	earth	NOUN
discernj-89	157	28	”	"	PUNCT
discernj-89	157	29	.	.	PUNCT
discernj-89	158	1	the	the	DET
discernj-89	158	2	initial	initial	ADJ
discernj-89	158	3	touchpoint	touchpoint	NOUN
discernj-89	158	4	that	that	PRON
discernj-89	158	5	the	the	DET
discernj-89	158	6	brand	brand	NOUN
discernj-89	158	7	chose	choose	VERB
discernj-89	158	8	was	be	AUX
discernj-89	158	9	remarkable	remarkable	ADJ
discernj-89	158	10	.	.	PUNCT
discernj-89	159	1	the	the	DET
discernj-89	159	2	brand	brand	NOUN
discernj-89	159	3	decided	decide	VERB
discernj-89	159	4	to	to	PART
discernj-89	159	5	launch	launch	VERB
discernj-89	159	6	its	its	PRON
discernj-89	159	7	exposition	exposition	NOUN
discernj-89	159	8	on	on	ADP
discernj-89	159	9	one	one	NUM
discernj-89	159	10	of	of	ADP
discernj-89	159	11	the	the	DET
discernj-89	159	12	most	most	ADV
discernj-89	159	13	effective	effective	ADJ
discernj-89	159	14	occasions	occasion	NOUN
discernj-89	159	15	to	to	PART
discernj-89	159	16	draw	draw	VERB
discernj-89	159	17	international	international	ADJ
discernj-89	159	18	attention	attention	NOUN
discernj-89	159	19	to	to	ADP
discernj-89	159	20	its	its	PRON
discernj-89	159	21	values	value	NOUN
discernj-89	159	22	of	of	ADP
discernj-89	159	23	innovativeness	innovativeness	NOUN
discernj-89	159	24	and	and	CCONJ
discernj-89	159	25	environmental	environmental	ADJ
discernj-89	159	26	friendliness	friendliness	NOUN
discernj-89	159	27	,	,	PUNCT
discernj-89	159	28	namely	namely	ADV
discernj-89	159	29	the	the	DET
discernj-89	159	30	finland	finland	PROPN
discernj-89	159	31	pavilion	pavilion	NOUN
discernj-89	159	32	at	at	ADP
discernj-89	159	33	the	the	DET
discernj-89	159	34	dubai	dubai	NOUN
discernj-89	159	35	expo	expo	NOUN
discernj-89	159	36	2020	2020	NUM
discernj-89	159	37	.	.	PUNCT
discernj-89	160	1	the	the	DET
discernj-89	160	2	expo	expo	NOUN
discernj-89	160	3	had	have	VERB
discernj-89	160	4	a	a	DET
discernj-89	160	5	powerful	powerful	ADJ
discernj-89	160	6	underlying	underlying	ADJ
discernj-89	160	7	message	message	NOUN
discernj-89	160	8	of	of	ADP
discernj-89	160	9	environmental	environmental	ADJ
discernj-89	160	10	friendliness	friendliness	NOUN
discernj-89	160	11	,	,	PUNCT
discernj-89	160	12	and	and	CCONJ
discernj-89	160	13	the	the	DET
discernj-89	160	14	brand	brand	NOUN
discernj-89	160	15	intentionally	intentionally	ADV
discernj-89	160	16	chose	choose	VERB
discernj-89	160	17	a	a	DET
discernj-89	160	18	provocative	provocative	ADJ
discernj-89	160	19	occasion	occasion	NOUN
discernj-89	160	20	to	to	PART
discernj-89	160	21	position	position	VERB
discernj-89	160	22	itself	itself	PRON
discernj-89	160	23	within	within	ADP
discernj-89	160	24	the	the	DET
discernj-89	160	25	wider	wide	ADJ
discernj-89	160	26	context	context	NOUN
discernj-89	160	27	of	of	ADP
discernj-89	160	28	environmental	environmental	ADJ
discernj-89	160	29	awareness	awareness	NOUN
discernj-89	160	30	and	and	CCONJ
discernj-89	160	31	succeeded	succeed	VERB
discernj-89	160	32	in	in	ADP
discernj-89	160	33	encouraging	encourage	VERB
discernj-89	160	34	international	international	ADJ
discernj-89	160	35	leaders	leader	NOUN
discernj-89	160	36	to	to	PART
discernj-89	160	37	embrace	embrace	VERB
discernj-89	160	38	a	a	DET
discernj-89	160	39	sustainable	sustainable	ADJ
discernj-89	160	40	world	world	NOUN
discernj-89	160	41	.	.	PUNCT
discernj-89	161	1	furthermore	furthermore	ADV
discernj-89	161	2	,	,	PUNCT
discernj-89	161	3	the	the	DET
discernj-89	161	4	innovative	innovative	ADJ
discernj-89	161	5	packaging	packaging	NOUN
discernj-89	161	6	line	line	NOUN
discernj-89	161	7	was	be	AUX
discernj-89	161	8	coherently	coherently	ADV
discernj-89	161	9	designed	design	VERB
discernj-89	161	10	with	with	ADP
discernj-89	161	11	three	three	NUM
discernj-89	161	12	types	type	NOUN
discernj-89	161	13	of	of	ADP
discernj-89	161	14	packaging	packaging	NOUN
discernj-89	161	15	produced	produce	VERB
discernj-89	161	16	:	:	PUNCT
discernj-89	161	17	a	a	DET
discernj-89	161	18	bag	bag	NOUN
discernj-89	161	19	in	in	ADP
discernj-89	161	20	bag	bag	NOUN
discernj-89	161	21	format	format	NOUN
discernj-89	161	22	,	,	PUNCT
discernj-89	161	23	an	an	DET
discernj-89	161	24	elopak	elopak	NOUN
discernj-89	161	25	format	format	NOUN
discernj-89	161	26	and	and	CCONJ
discernj-89	161	27	a	a	DET
discernj-89	161	28	glass	glass	NOUN
discernj-89	161	29	bottle	bottle	NOUN
discernj-89	161	30	for	for	ADP
discernj-89	161	31	the	the	DET
discernj-89	161	32	horeca	horeca	PROPN
discernj-89	161	33	channel	channel	PROPN
discernj-89	161	34	(	(	PUNCT
discernj-89	161	35	image	image	NOUN
discernj-89	161	36	3	3	NUM
discernj-89	161	37	)	)	PUNCT
discernj-89	161	38	.	.	PUNCT
discernj-89	162	1	the	the	DET
discernj-89	162	2	brand	brand	NOUN
discernj-89	162	3	thoroughly	thoroughly	ADV
discernj-89	162	4	avoided	avoid	VERB
discernj-89	162	5	the	the	DET
discernj-89	162	6	use	use	NOUN
discernj-89	162	7	of	of	ADP
discernj-89	162	8	environmentally	environmentally	ADV
discernj-89	162	9	hazardous	hazardous	ADJ
discernj-89	162	10	plastics	plastic	NOUN
discernj-89	162	11	,	,	PUNCT
discernj-89	162	12	instead	instead	ADV
discernj-89	162	13	using	use	VERB
discernj-89	162	14	paper	paper	NOUN
discernj-89	162	15	and	and	CCONJ
discernj-89	162	16	glass	glass	NOUN
discernj-89	162	17	containers	container	NOUN
discernj-89	162	18	,	,	PUNCT
discernj-89	162	19	while	while	SCONJ
discernj-89	162	20	tailoring	tailor	VERB
discernj-89	162	21	its	its	PRON
discernj-89	162	22	packaging	packaging	NOUN
discernj-89	162	23	to	to	ADP
discernj-89	162	24	the	the	DET
discernj-89	162	25	various	various	ADJ
discernj-89	162	26	usage	usage	NOUN
discernj-89	162	27	scenarios	scenario	NOUN
discernj-89	162	28	of	of	ADP
discernj-89	162	29	its	its	PRON
discernj-89	162	30	users	user	NOUN
discernj-89	162	31	.	.	PUNCT
discernj-89	163	1	in	in	ADP
discernj-89	163	2	addition	addition	NOUN
discernj-89	163	3	,	,	PUNCT
discernj-89	163	4	other	other	ADJ
discernj-89	163	5	touchpoints	touchpoint	NOUN
discernj-89	163	6	and	and	CCONJ
discernj-89	163	7	elements	element	NOUN
discernj-89	163	8	,	,	PUNCT
discernj-89	163	9	such	such	ADJ
discernj-89	163	10	as	as	ADP
discernj-89	163	11	the	the	DET
discernj-89	163	12	logo	logo	NOUN
discernj-89	163	13	,	,	PUNCT
discernj-89	163	14	font	font	NOUN
discernj-89	163	15	,	,	PUNCT
discernj-89	163	16	merchandising	merchandising	NOUN
discernj-89	163	17	and	and	CCONJ
discernj-89	163	18	website	website	NOUN
discernj-89	163	19	,	,	PUNCT
discernj-89	163	20	were	be	AUX
discernj-89	163	21	designed	design	VERB
discernj-89	163	22	carefully	carefully	ADV
discernj-89	163	23	to	to	PART
discernj-89	163	24	contribute	contribute	VERB
discernj-89	163	25	to	to	ADP
discernj-89	163	26	the	the	DET
discernj-89	163	27	emphatic	emphatic	ADJ
discernj-89	163	28	storytelling	storytelling	NOUN
discernj-89	163	29	.	.	PUNCT
discernj-89	164	1	in	in	ADP
discernj-89	164	2	conclusion	conclusion	NOUN
discernj-89	164	3	,	,	PUNCT
discernj-89	164	4	the	the	DET
discernj-89	164	5	design	design	NOUN
discernj-89	164	6	director	director	NOUN
discernj-89	164	7	and	and	CCONJ
discernj-89	164	8	the	the	DET
discernj-89	164	9	pr	pr	NOUN
discernj-89	164	10	manager	manager	NOUN
discernj-89	164	11	emphasized	emphasize	VERB
discernj-89	164	12	the	the	DET
discernj-89	164	13	following	following	NOUN
discernj-89	164	14	:	:	PUNCT
discernj-89	164	15	“	"	PUNCT
discernj-89	164	16	we	we	PRON
discernj-89	164	17	have	have	AUX
discernj-89	164	18	to	to	PART
discernj-89	164	19	imagine	imagine	VERB
discernj-89	164	20	who	who	PRON
discernj-89	164	21	will	will	AUX
discernj-89	164	22	drink	drink	VERB
discernj-89	164	23	this	this	DET
discernj-89	164	24	water	water	NOUN
discernj-89	164	25	.	.	PUNCT
discernj-89	165	1	we	we	PRON
discernj-89	165	2	imagine	imagine	VERB
discernj-89	165	3	a	a	DET
discernj-89	165	4	free	free	ADJ
discernj-89	165	5	person	person	NOUN
discernj-89	165	6	,	,	PUNCT
discernj-89	165	7	an	an	DET
discernj-89	165	8	international	international	ADJ
discernj-89	165	9	person	person	NOUN
discernj-89	165	10	,	,	PUNCT
discernj-89	165	11	a	a	DET
discernj-89	165	12	person	person	NOUN
discernj-89	165	13	who	who	PRON
discernj-89	165	14	can	can	AUX
discernj-89	165	15	have	have	VERB
discernj-89	165	16	these	these	DET
discernj-89	165	17	characteristics	characteristic	NOUN
discernj-89	165	18	.	.	PUNCT
discernj-89	166	1	therefore	therefore	ADV
discernj-89	166	2	,	,	PUNCT
discernj-89	166	3	in	in	ADP
discernj-89	166	4	storytelling	storytelling	NOUN
discernj-89	166	5	,	,	PUNCT
discernj-89	166	6	we	we	PRON
discernj-89	166	7	already	already	ADV
discernj-89	166	8	visualized	visualize	VERB
discernj-89	166	9	what	what	PRON
discernj-89	166	10	the	the	DET
discernj-89	166	11	target	target	NOUN
discernj-89	166	12	audience	audience	NOUN
discernj-89	166	13	could	could	AUX
discernj-89	166	14	be	be	AUX
discernj-89	166	15	[	[	X
discernj-89	166	16	…	…	PUNCT
discernj-89	166	17	]	]	X
discernj-89	166	18	this	this	DET
discernj-89	166	19	project	project	NOUN
discernj-89	166	20	has	have	AUX
discernj-89	166	21	been	be	AUX
discernj-89	166	22	done	do	VERB
discernj-89	166	23	,	,	PUNCT
discernj-89	166	24	‘	'	PUNCT
discernj-89	166	25	it	it	PRON
discernj-89	166	26	's	be	AUX
discernj-89	166	27	now	now	ADV
discernj-89	166	28	displayed	display	VERB
discernj-89	166	29	at	at	ADP
discernj-89	166	30	the	the	DET
discernj-89	166	31	dubai	dubai	PROPN
discernj-89	166	32	expo	expo	NOUN
discernj-89	166	33	’	'	PUNCT
discernj-89	166	34	.	.	PUNCT
discernj-89	167	1	it	it	PRON
discernj-89	167	2	's	be	AUX
discernj-89	167	3	a	a	DET
discernj-89	167	4	project	project	NOUN
discernj-89	167	5	very	very	ADV
discernj-89	167	6	focused	focused	ADJ
discernj-89	167	7	on	on	ADP
discernj-89	167	8	the	the	DET
discernj-89	167	9	future	future	NOUN
discernj-89	167	10	,	,	PUNCT
discernj-89	167	11	very	very	ADV
discernj-89	167	12	focused	focused	ADJ
discernj-89	167	13	on	on	ADP
discernj-89	167	14	a	a	DET
discernj-89	167	15	new	new	ADJ
discernj-89	167	16	vision	vision	NOUN
discernj-89	167	17	of	of	ADP
discernj-89	167	18	water	water	NOUN
discernj-89	167	19	consumption	consumption	NOUN
discernj-89	167	20	”	"	PUNCT
discernj-89	167	21	.	.	PUNCT
discernj-89	168	1	image	image	NOUN
discernj-89	168	2	3	3	NUM
discernj-89	168	3	:	:	PUNCT
discernj-89	168	4	directing	direct	VERB
discernj-89	168	5	actions	action	NOUN
discernj-89	168	6	through	through	ADP
discernj-89	168	7	the	the	DET
discernj-89	168	8	newly	newly	ADV
discernj-89	168	9	designed	design	VERB
discernj-89	168	10	packaging	packaging	NOUN
discernj-89	168	11	systems	system	NOUN
discernj-89	168	12	.	.	PUNCT
discernj-89	169	1	these	these	DET
discernj-89	169	2	design	design	NOUN
discernj-89	169	3	storytelling	storytelling	NOUN
discernj-89	169	4	practices	practice	NOUN
discernj-89	169	5	are	be	AUX
discernj-89	169	6	intended	intend	VERB
discernj-89	169	7	to	to	PART
discernj-89	169	8	trigger	trigger	VERB
discernj-89	169	9	change	change	NOUN
discernj-89	169	10	of	of	ADP
discernj-89	169	11	mindsets	mindset	NOUN
discernj-89	169	12	and	and	CCONJ
discernj-89	169	13	behaviours	behaviour	NOUN
discernj-89	169	14	of	of	ADP
discernj-89	169	15	target	target	NOUN
discernj-89	169	16	users	user	NOUN
discernj-89	169	17	,	,	PUNCT
discernj-89	169	18	hence	hence	ADV
discernj-89	169	19	generating	generate	VERB
discernj-89	169	20	user	user	NOUN
discernj-89	169	21	experiences	experience	NOUN
discernj-89	169	22	.	.	PUNCT
discernj-89	170	1	generally	generally	ADV
discernj-89	170	2	,	,	PUNCT
discernj-89	170	3	it	it	PRON
discernj-89	170	4	is	be	AUX
discernj-89	170	5	not	not	PART
discernj-89	170	6	easy	easy	ADJ
discernj-89	170	7	to	to	PART
discernj-89	170	8	change	change	VERB
discernj-89	170	9	people	people	NOUN
discernj-89	170	10	’s	’s	PART
discernj-89	170	11	mindsets	mindset	NOUN
discernj-89	170	12	and	and	CCONJ
discernj-89	170	13	behaviours	behaviour	NOUN
discernj-89	170	14	.	.	PUNCT
discernj-89	171	1	it	it	PRON
discernj-89	171	2	requires	require	VERB
discernj-89	171	3	stimulating	stimulate	VERB
discernj-89	171	4	the	the	DET
discernj-89	171	5	imagination	imagination	NOUN
discernj-89	171	6	,	,	PUNCT
discernj-89	171	7	understanding	understanding	NOUN
discernj-89	171	8	and	and	CCONJ
discernj-89	171	9	even	even	ADV
discernj-89	171	10	creativity	creativity	NOUN
discernj-89	171	11	of	of	ADP
discernj-89	171	12	the	the	DET
discernj-89	171	13	people	people	NOUN
discernj-89	171	14	involved	involve	VERB
discernj-89	171	15	.	.	PUNCT
discernj-89	172	1	in	in	ADP
discernj-89	172	2	this	this	DET
discernj-89	172	3	case	case	NOUN
discernj-89	172	4	,	,	PUNCT
discernj-89	172	5	the	the	DET
discernj-89	172	6	team	team	NOUN
discernj-89	172	7	designed	design	VERB
discernj-89	172	8	whole	whole	ADJ
discernj-89	172	9	user	user	NOUN
discernj-89	172	10	experiences	experience	NOUN
discernj-89	172	11	where	where	SCONJ
discernj-89	172	12	people	people	NOUN
discernj-89	172	13	can	can	AUX
discernj-89	172	14	change	change	VERB
discernj-89	172	15	their	their	PRON
discernj-89	172	16	mindset	mindset	NOUN
discernj-89	172	17	24	24	NUM
discernj-89	172	18	and	and	CCONJ
discernj-89	172	19	behaviour	behaviour	NOUN
discernj-89	172	20	step	step	NOUN
discernj-89	172	21	by	by	ADP
discernj-89	172	22	step	step	NOUN
discernj-89	172	23	as	as	ADV
discernj-89	172	24	naturally	naturally	ADV
discernj-89	172	25	as	as	ADP
discernj-89	172	26	possible	possible	ADJ
discernj-89	172	27	,	,	PUNCT
discernj-89	172	28	through	through	ADP
discernj-89	172	29	leveraging	leverage	VERB
discernj-89	172	30	on	on	ADP
discernj-89	172	31	the	the	DET
discernj-89	172	32	power	power	NOUN
discernj-89	172	33	of	of	ADP
discernj-89	172	34	story	story	NOUN
discernj-89	172	35	,	,	PUNCT
discernj-89	172	36	which	which	PRON
discernj-89	172	37	evokes	evoke	VERB
discernj-89	172	38	imagination	imagination	NOUN
discernj-89	172	39	and	and	CCONJ
discernj-89	172	40	provides	provide	VERB
discernj-89	172	41	a	a	DET
discernj-89	172	42	guide	guide	NOUN
discernj-89	172	43	for	for	ADP
discernj-89	172	44	action	action	NOUN
discernj-89	172	45	and	and	CCONJ
discernj-89	172	46	structural	structural	ADJ
discernj-89	172	47	uncertainty	uncertainty	NOUN
discernj-89	172	48	(	(	PUNCT
discernj-89	172	49	milojević	milojević	PROPN
discernj-89	172	50	&	&	CCONJ
discernj-89	172	51	inayatullah	inayatullah	PROPN
discernj-89	172	52	,	,	PUNCT
discernj-89	172	53	2015	2015	NUM
discernj-89	172	54	)	)	PUNCT
discernj-89	172	55	.	.	PUNCT
discernj-89	173	1	coherently	coherently	ADV
discernj-89	173	2	united	unite	VERB
discernj-89	173	3	social	social	PROPN
discernj-89	173	4	,	,	PUNCT
discernj-89	173	5	symbolic	symbolic	ADJ
discernj-89	173	6	,	,	PUNCT
discernj-89	173	7	physical	physical	ADJ
discernj-89	173	8	and	and	CCONJ
discernj-89	173	9	material	material	NOUN
discernj-89	173	10	aspects	aspect	NOUN
discernj-89	173	11	formulate	formulate	VERB
discernj-89	173	12	“	"	PUNCT
discernj-89	173	13	a	a	DET
discernj-89	173	14	good	good	ADJ
discernj-89	173	15	story	story	NOUN
discernj-89	173	16	”	"	PUNCT
discernj-89	173	17	,	,	PUNCT
discernj-89	173	18	which	which	PRON
discernj-89	173	19	enables	enable	VERB
discernj-89	173	20	the	the	DET
discernj-89	173	21	target	target	NOUN
discernj-89	173	22	users	user	NOUN
discernj-89	173	23	to	to	PART
discernj-89	173	24	understand	understand	VERB
discernj-89	173	25	the	the	DET
discernj-89	173	26	story	story	NOUN
discernj-89	173	27	logic	logic	NOUN
discernj-89	173	28	and	and	CCONJ
discernj-89	173	29	perceive	perceive	VERB
discernj-89	173	30	the	the	DET
discernj-89	173	31	verisimilitude	verisimilitude	NOUN
discernj-89	173	32	of	of	ADP
discernj-89	173	33	the	the	DET
discernj-89	173	34	narrative	narrative	NOUN
discernj-89	173	35	account	account	NOUN
discernj-89	173	36	,	,	PUNCT
discernj-89	173	37	not	not	PART
discernj-89	173	38	the	the	DET
discernj-89	173	39	truth	truth	NOUN
discernj-89	173	40	of	of	ADP
discernj-89	173	41	it	it	PRON
discernj-89	173	42	(	(	PUNCT
discernj-89	173	43	bruner	bruner	PROPN
discernj-89	173	44	,	,	PUNCT
discernj-89	173	45	1986	1986	NUM
discernj-89	173	46	)	)	PUNCT
discernj-89	173	47	.	.	PUNCT
discernj-89	174	1	it	it	PRON
discernj-89	174	2	is	be	AUX
discernj-89	174	3	notable	notable	ADJ
discernj-89	174	4	that	that	SCONJ
discernj-89	174	5	once	once	SCONJ
discernj-89	174	6	the	the	DET
discernj-89	174	7	users	user	NOUN
discernj-89	174	8	take	take	VERB
discernj-89	174	9	the	the	DET
discernj-89	174	10	action	action	NOUN
discernj-89	174	11	to	to	PART
discernj-89	174	12	select	select	VERB
discernj-89	174	13	this	this	DET
discernj-89	174	14	brand	brand	NOUN
discernj-89	174	15	for	for	ADP
discernj-89	174	16	everyday	everyday	ADJ
discernj-89	174	17	water	water	NOUN
discernj-89	174	18	consumption	consumption	NOUN
discernj-89	174	19	instead	instead	ADV
discernj-89	174	20	of	of	ADP
discernj-89	174	21	other	other	ADJ
discernj-89	174	22	brands	brand	NOUN
discernj-89	174	23	that	that	PRON
discernj-89	174	24	use	use	VERB
discernj-89	174	25	pet	pet	NOUN
discernj-89	174	26	,	,	PUNCT
discernj-89	174	27	their	their	PRON
discernj-89	174	28	small	small	ADJ
discernj-89	174	29	single	single	ADJ
discernj-89	174	30	actions	action	NOUN
discernj-89	174	31	can	can	AUX
discernj-89	174	32	contribute	contribute	VERB
discernj-89	174	33	automatically	automatically	ADV
discernj-89	174	34	to	to	ADP
discernj-89	174	35	reducing	reduce	VERB
discernj-89	174	36	pet	pet	ADJ
discernj-89	174	37	bottle	bottle	NOUN
discernj-89	174	38	consumption	consumption	NOUN
discernj-89	174	39	,	,	PUNCT
discernj-89	174	40	hence	hence	ADV
discernj-89	174	41	taking	take	VERB
discernj-89	174	42	a	a	DET
discernj-89	174	43	tiny	tiny	ADJ
discernj-89	174	44	step	step	NOUN
discernj-89	174	45	toward	toward	ADP
discernj-89	174	46	an	an	DET
discernj-89	174	47	alternative	alternative	NOUN
discernj-89	174	48	better	well	ADJ
discernj-89	174	49	future	future	NOUN
discernj-89	174	50	in	in	ADP
discernj-89	174	51	which	which	PRON
discernj-89	174	52	a	a	DET
discernj-89	174	53	“	"	PUNCT
discernj-89	174	54	naturally	naturally	ADV
discernj-89	174	55	circular	circular	ADJ
discernj-89	174	56	”	"	PUNCT
discernj-89	174	57	ecosystem	ecosystem	NOUN
discernj-89	174	58	is	be	AUX
discernj-89	174	59	realized	realize	VERB
discernj-89	174	60	.	.	PUNCT
discernj-89	175	1	in	in	ADP
discernj-89	175	2	summary	summary	NOUN
discernj-89	175	3	,	,	PUNCT
discernj-89	175	4	this	this	DET
discernj-89	175	5	analysis	analysis	NOUN
discernj-89	175	6	implies	imply	VERB
discernj-89	175	7	that	that	SCONJ
discernj-89	175	8	design	design	NOUN
discernj-89	175	9	storytelling	storytelling	NOUN
discernj-89	175	10	aimed	aim	VERB
discernj-89	175	11	at	at	ADP
discernj-89	175	12	a	a	DET
discernj-89	175	13	social	social	ADJ
discernj-89	175	14	transformation	transformation	NOUN
discernj-89	175	15	toward	toward	ADP
discernj-89	175	16	sustainability	sustainability	NOUN
discernj-89	175	17	contributed	contribute	VERB
discernj-89	175	18	to	to	ADP
discernj-89	175	19	reframing	reframe	VERB
discernj-89	175	20	the	the	DET
discernj-89	175	21	existing	exist	VERB
discernj-89	175	22	view	view	NOUN
discernj-89	175	23	into	into	ADP
discernj-89	175	24	a	a	DET
discernj-89	175	25	new	new	ADJ
discernj-89	175	26	one	one	NOUN
discernj-89	175	27	,	,	PUNCT
discernj-89	175	28	making	make	VERB
discernj-89	175	29	new	new	ADJ
discernj-89	175	30	meaning	meaning	NOUN
discernj-89	175	31	and	and	CCONJ
discernj-89	175	32	providing	provide	VERB
discernj-89	175	33	a	a	DET
discernj-89	175	34	reason	reason	NOUN
discernj-89	175	35	for	for	ADP
discernj-89	175	36	practical	practical	ADJ
discernj-89	175	37	action	action	NOUN
discernj-89	175	38	.	.	PUNCT
discernj-89	176	1	in	in	ADP
discernj-89	176	2	other	other	ADJ
discernj-89	176	3	words	word	NOUN
discernj-89	176	4	,	,	PUNCT
discernj-89	176	5	this	this	DET
discernj-89	176	6	role	role	NOUN
discernj-89	176	7	of	of	ADP
discernj-89	176	8	design	design	NOUN
discernj-89	176	9	storytelling	storytelling	NOUN
discernj-89	176	10	can	can	AUX
discernj-89	176	11	be	be	AUX
discernj-89	176	12	highlighted	highlight	VERB
discernj-89	176	13	as	as	ADP
discernj-89	176	14	creating	create	VERB
discernj-89	176	15	a	a	DET
discernj-89	176	16	new	new	ADJ
discernj-89	176	17	worldview	worldview	NOUN
discernj-89	176	18	for	for	SCONJ
discernj-89	176	19	the	the	DET
discernj-89	176	20	general	general	ADJ
discernj-89	176	21	public	public	NOUN
discernj-89	176	22	to	to	PART
discernj-89	176	23	take	take	VERB
discernj-89	176	24	small	small	ADJ
discernj-89	176	25	ethical	ethical	ADJ
discernj-89	176	26	actions	action	NOUN
discernj-89	176	27	,	,	PUNCT
discernj-89	176	28	which	which	PRON
discernj-89	176	29	may	may	AUX
discernj-89	176	30	potentially	potentially	ADV
discernj-89	176	31	accumulate	accumulate	VERB
discernj-89	176	32	into	into	ADP
discernj-89	176	33	societal	societal	ADJ
discernj-89	176	34	transformation	transformation	NOUN
discernj-89	176	35	.	.	PUNCT
discernj-89	177	1	table	table	NOUN
discernj-89	177	2	2	2	NUM
discernj-89	177	3	:	:	PUNCT
discernj-89	177	4	analysis	analysis	NOUN
discernj-89	177	5	of	of	ADP
discernj-89	177	6	the	the	DET
discernj-89	177	7	role	role	NOUN
discernj-89	177	8	of	of	ADP
discernj-89	177	9	narratives	narrative	NOUN
discernj-89	177	10	by	by	ADP
discernj-89	177	11	design	design	NOUN
discernj-89	177	12	.	.	PUNCT
discernj-89	178	1	dimension	dimension	NOUN
discernj-89	178	2	of	of	ADP
discernj-89	178	3	the	the	DET
discernj-89	178	4	role	role	NOUN
discernj-89	178	5	of	of	ADP
discernj-89	178	6	narrative	narrative	NOUN
discernj-89	178	7	key	key	ADJ
discernj-89	178	8	narrative	narrative	NOUN
discernj-89	178	9	phrase	phrase	NOUN
discernj-89	178	10	related	relate	VERB
discernj-89	178	11	design	design	NOUN
discernj-89	178	12	activities	activity	NOUN
discernj-89	178	13	analysis	analysis	NOUN
discernj-89	178	14	changing	change	VERB
discernj-89	178	15	frames	frame	NOUN
discernj-89	178	16	“	"	PUNCT
discernj-89	178	17	who	who	PRON
discernj-89	178	18	would	would	AUX
discernj-89	178	19	drink	drink	VERB
discernj-89	178	20	from	from	ADP
discernj-89	178	21	plastic	plastic	NOUN
discernj-89	178	22	when	when	SCONJ
discernj-89	178	23	they	they	PRON
discernj-89	178	24	can	can	AUX
discernj-89	178	25	drink	drink	VERB
discernj-89	178	26	from	from	ADP
discernj-89	178	27	the	the	DET
discernj-89	178	28	source	source	NOUN
discernj-89	178	29	?	?	PUNCT
discernj-89	178	30	”	"	PUNCT
discernj-89	178	31	deconstructing	deconstruct	VERB
discernj-89	178	32	current	current	ADJ
discernj-89	178	33	standardized	standardized	ADJ
discernj-89	178	34	water	water	NOUN
discernj-89	178	35	consumption	consumption	NOUN
discernj-89	178	36	behaviour	behaviour	NOUN
discernj-89	178	37	through	through	ADP
discernj-89	178	38	a	a	DET
discernj-89	178	39	critical	critical	ADJ
discernj-89	178	40	view	view	NOUN
discernj-89	178	41	questioning	question	VERB
discernj-89	178	42	the	the	DET
discernj-89	178	43	current	current	ADJ
discernj-89	178	44	form	form	NOUN
discernj-89	178	45	of	of	ADP
discernj-89	178	46	consumption	consumption	NOUN
discernj-89	178	47	through	through	ADP
discernj-89	178	48	a	a	DET
discernj-89	178	49	provocative	provocative	ADJ
discernj-89	178	50	narrative	narrative	NOUN
discernj-89	178	51	making	making	NOUN
discernj-89	178	52	meaning	mean	VERB
discernj-89	178	53	“	"	PUNCT
discernj-89	178	54	the	the	DET
discernj-89	178	55	brand	brand	NOUN
discernj-89	178	56	is	be	AUX
discernj-89	178	57	your	your	PRON
discernj-89	178	58	source	source	NOUN
discernj-89	178	59	"	"	PUNCT
discernj-89	178	60	.	.	PUNCT
discernj-89	179	1	weaving	weave	VERB
discernj-89	179	2	factual	factual	ADJ
discernj-89	179	3	matters	matter	NOUN
discernj-89	179	4	(	(	PUNCT
discernj-89	179	5	e.g.	e.g.	ADV
discernj-89	179	6	north	north	NOUN
discernj-89	179	7	eu	eu	PROPN
discernj-89	179	8	origin	origin	PROPN
discernj-89	179	9	finland	finland	PROPN
discernj-89	179	10	lathi	lathi	PROPN
discernj-89	179	11	heritage	heritage	PROPN
discernj-89	179	12	,	,	PUNCT
discernj-89	179	13	pure	pure	ADJ
discernj-89	179	14	quality	quality	NOUN
discernj-89	179	15	with	with	ADP
discernj-89	179	16	balanced	balanced	ADJ
discernj-89	179	17	mineral	mineral	NOUN
discernj-89	179	18	content	content	NOUN
discernj-89	179	19	,	,	PUNCT
discernj-89	179	20	innovative	innovative	ADJ
discernj-89	179	21	packaging	packaging	NOUN
discernj-89	179	22	)	)	PUNCT
discernj-89	179	23	with	with	ADP
discernj-89	179	24	emphatic	emphatic	ADJ
discernj-89	179	25	stories	story	NOUN
discernj-89	179	26	from	from	ADP
discernj-89	179	27	everyday	everyday	ADJ
discernj-89	179	28	life	life	NOUN
discernj-89	179	29	in	in	ADP
discernj-89	179	30	finland	finland	PROPN
discernj-89	179	31	,	,	PUNCT
discernj-89	179	32	the	the	DET
discernj-89	179	33	brand	brand	NOUN
discernj-89	179	34	purpose	purpose	NOUN
discernj-89	179	35	and	and	CCONJ
discernj-89	179	36	wider	wide	ADJ
discernj-89	179	37	contexts	context	NOUN
discernj-89	179	38	generating	generate	VERB
discernj-89	179	39	new	new	ADJ
discernj-89	179	40	meanings	meaning	NOUN
discernj-89	179	41	through	through	ADP
discernj-89	179	42	a	a	DET
discernj-89	179	43	coherent	coherent	ADJ
discernj-89	179	44	narrative	narrative	NOUN
discernj-89	179	45	using	use	VERB
discernj-89	179	46	facts	fact	NOUN
discernj-89	179	47	,	,	PUNCT
discernj-89	179	48	people	people	NOUN
discernj-89	179	49	,	,	PUNCT
discernj-89	179	50	the	the	DET
discernj-89	179	51	brand	brand	NOUN
discernj-89	179	52	and	and	CCONJ
discernj-89	179	53	contexts	contexts	NOUN
discernj-89	179	54	guiding	guiding	NOUN
discernj-89	179	55	practice	practice	NOUN
discernj-89	179	56	"	"	PUNCT
discernj-89	179	57	less	less	ADJ
discernj-89	179	58	plastic	plastic	NOUN
discernj-89	179	59	better	well	ADV
discernj-89	179	60	for	for	ADP
discernj-89	179	61	earth	earth	NOUN
discernj-89	179	62	"	"	PUNCT
discernj-89	179	63	.	.	PUNCT
discernj-89	180	1	synthesizing	synthesize	VERB
discernj-89	180	2	every	every	DET
discernj-89	180	3	brand	brand	NOUN
discernj-89	180	4	touchpoint	touchpoint	NOUN
discernj-89	180	5	and	and	CCONJ
discernj-89	180	6	element	element	NOUN
discernj-89	180	7	into	into	ADP
discernj-89	180	8	holistic	holistic	ADJ
discernj-89	180	9	user	user	NOUN
discernj-89	180	10	experiences	experience	NOUN
discernj-89	180	11	for	for	SCONJ
discernj-89	180	12	people	people	NOUN
discernj-89	180	13	to	to	PART
discernj-89	180	14	naturally	naturally	ADV
discernj-89	180	15	take	take	VERB
discernj-89	180	16	action	action	NOUN
discernj-89	180	17	prompting	prompt	VERB
discernj-89	180	18	a	a	DET
discernj-89	180	19	new	new	ADJ
discernj-89	180	20	type	type	NOUN
discernj-89	180	21	of	of	ADP
discernj-89	180	22	consumer	consumer	NOUN
discernj-89	180	23	behaviour	behaviour	NOUN
discernj-89	180	24	through	through	ADP
discernj-89	180	25	an	an	DET
discernj-89	180	26	actionable	actionable	ADJ
discernj-89	180	27	narrative	narrative	NOUN
discernj-89	180	28	message	message	NOUN
discernj-89	180	29	and	and	CCONJ
discernj-89	180	30	user	user	NOUN
discernj-89	180	31	experiences	experience	NOUN
discernj-89	180	32	discussion	discussion	NOUN
discernj-89	180	33	and	and	CCONJ
discernj-89	180	34	conclusion	conclusion	NOUN
discernj-89	180	35	this	this	DET
discernj-89	180	36	paper	paper	NOUN
discernj-89	180	37	explored	explore	VERB
discernj-89	180	38	certain	certain	ADJ
discernj-89	180	39	fundamental	fundamental	ADJ
discernj-89	180	40	roles	role	NOUN
discernj-89	180	41	of	of	ADP
discernj-89	180	42	design	design	NOUN
discernj-89	180	43	and	and	CCONJ
discernj-89	180	44	design	design	NOUN
discernj-89	180	45	storytelling	storytelle	VERB
discernj-89	180	46	that	that	SCONJ
discernj-89	180	47	aimed	aim	VERB
discernj-89	180	48	to	to	PART
discernj-89	180	49	achieve	achieve	VERB
discernj-89	180	50	societal	societal	ADJ
discernj-89	180	51	transformation	transformation	NOUN
discernj-89	180	52	.	.	PUNCT
discernj-89	181	1	first	first	ADV
discernj-89	181	2	,	,	PUNCT
discernj-89	181	3	design	design	NOUN
discernj-89	181	4	can	can	AUX
discernj-89	181	5	form	form	VERB
discernj-89	181	6	the	the	DET
discernj-89	181	7	elemental	elemental	ADJ
discernj-89	181	8	factors	factor	NOUN
discernj-89	181	9	of	of	ADP
discernj-89	181	10	societal	societal	ADJ
discernj-89	181	11	transformation	transformation	NOUN
discernj-89	181	12	by	by	ADP
discernj-89	181	13	decomposing	decompose	VERB
discernj-89	181	14	extant	extant	ADJ
discernj-89	181	15	elements	element	NOUN
discernj-89	181	16	and	and	CCONJ
discernj-89	181	17	substituting	substitute	VERB
discernj-89	181	18	them	they	PRON
discernj-89	181	19	with	with	ADP
discernj-89	181	20	new	new	ADJ
discernj-89	181	21	multi	multi	ADJ
discernj-89	181	22	-	-	ADJ
discernj-89	181	23	dimensional	dimensional	ADJ
discernj-89	181	24	ones	one	NOUN
discernj-89	181	25	.	.	PUNCT
discernj-89	182	1	starting	start	VERB
discernj-89	182	2	from	from	ADP
discernj-89	182	3	the	the	DET
discernj-89	182	4	gap	gap	NOUN
discernj-89	182	5	analysis	analysis	NOUN
discernj-89	182	6	between	between	ADP
discernj-89	182	7	existing	exist	VERB
discernj-89	182	8	realities	reality	NOUN
discernj-89	182	9	needing	need	VERB
discernj-89	182	10	to	to	PART
discernj-89	182	11	be	be	AUX
discernj-89	182	12	overcome	overcome	VERB
discernj-89	182	13	and	and	CCONJ
discernj-89	182	14	alternative	alternative	ADJ
discernj-89	182	15	futures	future	NOUN
discernj-89	182	16	;	;	PUNCT
discernj-89	182	17	design	design	NOUN
discernj-89	182	18	decomposes	decompose	VERB
discernj-89	182	19	current	current	ADJ
discernj-89	182	20	realities	reality	NOUN
discernj-89	182	21	into	into	ADP
discernj-89	182	22	pieces	piece	NOUN
discernj-89	182	23	of	of	ADP
discernj-89	182	24	elements	element	NOUN
discernj-89	182	25	with	with	ADP
discernj-89	182	26	the	the	DET
discernj-89	182	27	power	power	NOUN
discernj-89	182	28	of	of	ADP
discernj-89	182	29	images	image	NOUN
discernj-89	182	30	and	and	CCONJ
discernj-89	182	31	keywords	keyword	NOUN
discernj-89	182	32	.	.	PUNCT
discernj-89	183	1	thereafter	thereafter	ADV
discernj-89	183	2	,	,	PUNCT
discernj-89	183	3	design	design	NOUN
discernj-89	183	4	can	can	AUX
discernj-89	183	5	reconstruct	reconstruct	VERB
discernj-89	183	6	those	those	DET
discernj-89	183	7	newly	newly	ADV
discernj-89	183	8	proposed	propose	VERB
discernj-89	183	9	elements	element	NOUN
discernj-89	183	10	in	in	ADP
discernj-89	183	11	social	social	ADJ
discernj-89	183	12	,	,	PUNCT
discernj-89	183	13	symbolic	symbolic	ADJ
discernj-89	183	14	,	,	PUNCT
discernj-89	183	15	physical	physical	ADJ
discernj-89	183	16	and	and	CCONJ
discernj-89	183	17	material	material	NOUN
discernj-89	183	18	dimensions	dimension	NOUN
discernj-89	183	19	into	into	ADP
discernj-89	183	20	an	an	DET
discernj-89	183	21	integrated	integrated	ADJ
discernj-89	183	22	whole	whole	NOUN
discernj-89	183	23	.	.	PUNCT
discernj-89	184	1	second	second	ADJ
discernj-89	184	2	,	,	PUNCT
discernj-89	184	3	design	design	NOUN
discernj-89	184	4	storytelling	storytelling	NOUN
discernj-89	184	5	can	can	AUX
discernj-89	184	6	fuel	fuel	VERB
discernj-89	184	7	alternative	alternative	ADJ
discernj-89	184	8	framing	frame	VERB
discernj-89	184	9	and	and	CCONJ
discernj-89	184	10	meaning	meaning	NOUN
discernj-89	184	11	-	-	PUNCT
discernj-89	184	12	making	make	VERB
discernj-89	184	13	and	and	CCONJ
discernj-89	184	14	lead	lead	VERB
discernj-89	184	15	actions	action	NOUN
discernj-89	184	16	as	as	ADP
discernj-89	184	17	part	part	NOUN
discernj-89	184	18	of	of	ADP
discernj-89	184	19	a	a	DET
discernj-89	184	20	societal	societal	ADJ
discernj-89	184	21	transformation	transformation	NOUN
discernj-89	184	22	movement	movement	NOUN
discernj-89	184	23	.	.	PUNCT
discernj-89	185	1	in	in	ADP
discernj-89	185	2	other	other	ADJ
discernj-89	185	3	words	word	NOUN
discernj-89	185	4	,	,	PUNCT
discernj-89	185	5	design	design	NOUN
discernj-89	185	6	storytelling	storytelling	NOUN
discernj-89	185	7	can	can	AUX
discernj-89	185	8	perform	perform	VERB
discernj-89	185	9	25	25	NUM
discernj-89	185	10	as	as	ADP
discernj-89	185	11	an	an	DET
discernj-89	185	12	agent	agent	NOUN
discernj-89	185	13	to	to	PART
discernj-89	185	14	convey	convey	VERB
discernj-89	185	15	“	"	PUNCT
discernj-89	185	16	narratives	narrative	NOUN
discernj-89	185	17	of	of	ADP
discernj-89	185	18	change	change	NOUN
discernj-89	185	19	(	(	PUNCT
discernj-89	185	20	noc	noc	PROPN
discernj-89	185	21	)	)	PUNCT
discernj-89	185	22	”	"	PUNCT
discernj-89	185	23	through	through	ADP
discernj-89	185	24	leveraging	leverage	VERB
discernj-89	185	25	the	the	DET
discernj-89	185	26	power	power	NOUN
discernj-89	185	27	of	of	ADP
discernj-89	185	28	story	story	NOUN
discernj-89	185	29	,	,	PUNCT
discernj-89	185	30	which	which	PRON
discernj-89	185	31	evokes	evoke	VERB
discernj-89	185	32	imagination	imagination	NOUN
discernj-89	185	33	and	and	CCONJ
discernj-89	185	34	provides	provide	VERB
discernj-89	185	35	a	a	DET
discernj-89	185	36	guide	guide	NOUN
discernj-89	185	37	for	for	ADP
discernj-89	185	38	action	action	NOUN
discernj-89	185	39	and	and	CCONJ
discernj-89	185	40	structural	structural	ADJ
discernj-89	185	41	uncertainty	uncertainty	NOUN
discernj-89	185	42	.	.	PUNCT
discernj-89	186	1	the	the	DET
discernj-89	186	2	findings	finding	NOUN
discernj-89	186	3	of	of	ADP
discernj-89	186	4	this	this	DET
discernj-89	186	5	paper	paper	NOUN
discernj-89	186	6	suggested	suggest	VERB
discernj-89	186	7	that	that	SCONJ
discernj-89	186	8	design	design	NOUN
discernj-89	186	9	can	can	AUX
discernj-89	186	10	contribute	contribute	VERB
discernj-89	186	11	to	to	ADP
discernj-89	186	12	constituting	constitute	VERB
discernj-89	186	13	fundamental	fundamental	ADJ
discernj-89	186	14	changes	change	NOUN
discernj-89	186	15	and	and	CCONJ
discernj-89	186	16	that	that	SCONJ
discernj-89	186	17	the	the	DET
discernj-89	186	18	role	role	NOUN
discernj-89	186	19	of	of	ADP
discernj-89	186	20	design	design	NOUN
discernj-89	186	21	and	and	CCONJ
discernj-89	186	22	design	design	NOUN
discernj-89	186	23	storytelling	storytelling	NOUN
discernj-89	186	24	is	be	AUX
discernj-89	186	25	to	to	PART
discernj-89	186	26	steer	steer	VERB
discernj-89	186	27	and	and	CCONJ
discernj-89	186	28	navigate	navigate	VERB
discernj-89	186	29	societal	societal	ADJ
discernj-89	186	30	transformation	transformation	NOUN
discernj-89	186	31	.	.	PUNCT
discernj-89	187	1	hence	hence	ADV
discernj-89	187	2	,	,	PUNCT
discernj-89	187	3	these	these	DET
discernj-89	187	4	findings	finding	NOUN
discernj-89	187	5	can	can	AUX
discernj-89	187	6	partially	partially	ADV
discernj-89	187	7	fill	fill	VERB
discernj-89	187	8	the	the	DET
discernj-89	187	9	gap	gap	NOUN
discernj-89	187	10	indicated	indicate	VERB
discernj-89	187	11	by	by	ADP
discernj-89	187	12	feola	feola	PROPN
discernj-89	187	13	(	(	PUNCT
discernj-89	187	14	2015	2015	NUM
discernj-89	187	15	)	)	PUNCT
discernj-89	187	16	regarding	regard	VERB
discernj-89	187	17	a	a	DET
discernj-89	187	18	certain	certain	ADJ
discernj-89	187	19	lack	lack	NOUN
discernj-89	187	20	of	of	ADP
discernj-89	187	21	knowledge	knowledge	NOUN
discernj-89	187	22	of	of	ADP
discernj-89	187	23	what	what	PRON
discernj-89	187	24	constitutes	constitute	VERB
discernj-89	187	25	fundamental	fundamental	ADJ
discernj-89	187	26	changes	change	NOUN
discernj-89	187	27	and	and	CCONJ
discernj-89	187	28	how	how	SCONJ
discernj-89	187	29	these	these	DET
discernj-89	187	30	changes	change	NOUN
discernj-89	187	31	can	can	AUX
discernj-89	187	32	be	be	AUX
discernj-89	187	33	prompted	prompt	VERB
discernj-89	187	34	in	in	ADP
discernj-89	187	35	multiple	multiple	ADJ
discernj-89	187	36	disciplines	discipline	NOUN
discernj-89	187	37	.	.	PUNCT
discernj-89	188	1	furthermore	furthermore	ADV
discernj-89	188	2	,	,	PUNCT
discernj-89	188	3	these	these	DET
discernj-89	188	4	findings	finding	NOUN
discernj-89	188	5	can	can	AUX
discernj-89	188	6	extend	extend	VERB
discernj-89	188	7	the	the	DET
discernj-89	188	8	knowledge	knowledge	NOUN
discernj-89	188	9	of	of	ADP
discernj-89	188	10	transition	transition	NOUN
discernj-89	188	11	design	design	NOUN
discernj-89	188	12	(	(	PUNCT
discernj-89	188	13	irwin	irwin	PROPN
discernj-89	188	14	,	,	PUNCT
discernj-89	188	15	2015	2015	NUM
discernj-89	188	16	)	)	PUNCT
discernj-89	188	17	from	from	ADP
discernj-89	188	18	the	the	DET
discernj-89	188	19	perspective	perspective	NOUN
discernj-89	188	20	of	of	ADP
discernj-89	188	21	design	design	NOUN
discernj-89	188	22	storytelling	storytelle	VERB
discernj-89	188	23	for	for	ADP
discernj-89	188	24	societal	societal	ADJ
discernj-89	188	25	transformation	transformation	NOUN
discernj-89	188	26	.	.	PUNCT
discernj-89	189	1	as	as	SCONJ
discernj-89	189	2	we	we	PRON
discernj-89	189	3	have	have	AUX
discernj-89	189	4	seen	see	VERB
discernj-89	189	5	in	in	ADP
discernj-89	189	6	our	our	PRON
discernj-89	189	7	analysis	analysis	NOUN
discernj-89	189	8	,	,	PUNCT
discernj-89	189	9	it	it	PRON
discernj-89	189	10	is	be	AUX
discernj-89	189	11	worth	worth	ADJ
discernj-89	189	12	mentioning	mention	VERB
discernj-89	189	13	the	the	DET
discernj-89	189	14	implication	implication	NOUN
discernj-89	189	15	of	of	ADP
discernj-89	189	16	the	the	DET
discernj-89	189	17	importance	importance	NOUN
discernj-89	189	18	of	of	ADP
discernj-89	189	19	storytelling	storytelling	NOUN
discernj-89	189	20	and	and	CCONJ
discernj-89	189	21	the	the	DET
discernj-89	189	22	strategic	strategic	ADJ
discernj-89	189	23	aspect	aspect	NOUN
discernj-89	189	24	of	of	ADP
discernj-89	189	25	design	design	NOUN
discernj-89	189	26	,	,	PUNCT
discernj-89	189	27	which	which	PRON
discernj-89	189	28	can	can	AUX
discernj-89	189	29	guide	guide	VERB
discernj-89	189	30	societal	societal	ADJ
discernj-89	189	31	transformation	transformation	NOUN
discernj-89	189	32	.	.	PUNCT
discernj-89	190	1	in	in	ADP
discernj-89	190	2	addition	addition	NOUN
discernj-89	190	3	,	,	PUNCT
discernj-89	190	4	our	our	PRON
discernj-89	190	5	analysis	analysis	NOUN
discernj-89	190	6	indicated	indicate	VERB
discernj-89	190	7	that	that	SCONJ
discernj-89	190	8	design	design	NOUN
discernj-89	190	9	could	could	AUX
discernj-89	190	10	play	play	VERB
discernj-89	190	11	a	a	DET
discernj-89	190	12	remarkable	remarkable	ADJ
discernj-89	190	13	role	role	NOUN
discernj-89	190	14	when	when	SCONJ
discernj-89	190	15	aiming	aim	VERB
discernj-89	190	16	for	for	ADP
discernj-89	190	17	societal	societal	ADJ
discernj-89	190	18	transformation	transformation	NOUN
discernj-89	190	19	.	.	PUNCT
discernj-89	191	1	indeed	indeed	ADV
discernj-89	191	2	,	,	PUNCT
discernj-89	191	3	it	it	PRON
discernj-89	191	4	should	should	AUX
discernj-89	191	5	be	be	AUX
discernj-89	191	6	underlined	underline	VERB
discernj-89	191	7	that	that	SCONJ
discernj-89	191	8	design	design	NOUN
discernj-89	191	9	starts	start	VERB
discernj-89	191	10	the	the	DET
discernj-89	191	11	transformative	transformative	ADJ
discernj-89	191	12	practice	practice	NOUN
discernj-89	191	13	from	from	ADP
discernj-89	191	14	the	the	DET
discernj-89	191	15	initial	initial	ADJ
discernj-89	191	16	deconstruction	deconstruction	NOUN
discernj-89	191	17	and	and	CCONJ
discernj-89	191	18	reframes	reframe	VERB
discernj-89	191	19	the	the	DET
discernj-89	191	20	issue	issue	NOUN
discernj-89	191	21	and	and	CCONJ
discernj-89	191	22	extant	extant	ADJ
discernj-89	191	23	elemental	elemental	ADJ
discernj-89	191	24	factors	factor	NOUN
discernj-89	191	25	,	,	PUNCT
discernj-89	191	26	integrating	integrate	VERB
discernj-89	191	27	newly	newly	ADV
discernj-89	191	28	developed	develop	VERB
discernj-89	191	29	elements	element	NOUN
discernj-89	191	30	into	into	ADP
discernj-89	191	31	a	a	DET
discernj-89	191	32	specific	specific	ADJ
discernj-89	191	33	whole	whole	NOUN
discernj-89	191	34	and	and	CCONJ
discernj-89	191	35	then	then	ADV
discernj-89	191	36	leading	lead	VERB
discernj-89	191	37	to	to	ADP
discernj-89	191	38	an	an	DET
discernj-89	191	39	actionable	actionable	ADJ
discernj-89	191	40	practice	practice	NOUN
discernj-89	191	41	in	in	ADP
discernj-89	191	42	a	a	DET
discernj-89	191	43	comprehensive	comprehensive	ADJ
discernj-89	191	44	way	way	NOUN
discernj-89	191	45	.	.	PUNCT
discernj-89	192	1	also	also	ADV
discernj-89	192	2	,	,	PUNCT
discernj-89	192	3	the	the	DET
discernj-89	192	4	study	study	NOUN
discernj-89	192	5	notably	notably	ADV
discernj-89	192	6	implied	imply	VERB
discernj-89	192	7	that	that	SCONJ
discernj-89	192	8	design	design	NOUN
discernj-89	192	9	can	can	AUX
discernj-89	192	10	be	be	AUX
discernj-89	192	11	a	a	DET
discernj-89	192	12	potential	potential	ADJ
discernj-89	192	13	driver	driver	NOUN
discernj-89	192	14	of	of	ADP
discernj-89	192	15	“	"	PUNCT
discernj-89	192	16	narratives	narrative	NOUN
discernj-89	192	17	of	of	ADP
discernj-89	192	18	change	change	NOUN
discernj-89	192	19	”	"	PUNCT
discernj-89	192	20	or	or	CCONJ
discernj-89	192	21	noc	noc	PROPN
discernj-89	192	22	,	,	PUNCT
discernj-89	192	23	as	as	SCONJ
discernj-89	192	24	the	the	DET
discernj-89	192	25	empirical	empirical	ADJ
discernj-89	192	26	case	case	NOUN
discernj-89	192	27	study	study	NOUN
discernj-89	192	28	showed	show	VERB
discernj-89	192	29	.	.	PUNCT
discernj-89	193	1	more	more	ADV
discernj-89	193	2	broadly	broadly	ADV
discernj-89	193	3	,	,	PUNCT
discernj-89	193	4	in	in	ADP
discernj-89	193	5	relation	relation	NOUN
discernj-89	193	6	to	to	ADP
discernj-89	193	7	the	the	DET
discernj-89	193	8	argument	argument	NOUN
discernj-89	193	9	of	of	ADP
discernj-89	193	10	the	the	DET
discernj-89	193	11	ontological	ontological	ADJ
discernj-89	193	12	reorientation	reorientation	NOUN
discernj-89	193	13	of	of	ADP
discernj-89	193	14	design	design	NOUN
discernj-89	193	15	(	(	PUNCT
discernj-89	193	16	escobar	escobar	PROPN
discernj-89	193	17	,	,	PUNCT
discernj-89	193	18	2018	2018	NUM
discernj-89	193	19	)	)	PUNCT
discernj-89	193	20	,	,	PUNCT
discernj-89	193	21	this	this	DET
discernj-89	193	22	study	study	NOUN
discernj-89	193	23	can	can	AUX
discernj-89	193	24	add	add	VERB
discernj-89	193	25	an	an	DET
discernj-89	193	26	empirical	empirical	ADJ
discernj-89	193	27	contribution	contribution	NOUN
discernj-89	193	28	,	,	PUNCT
discernj-89	193	29	namely	namely	ADV
discernj-89	193	30	that	that	SCONJ
discernj-89	193	31	design	design	NOUN
discernj-89	193	32	and	and	CCONJ
discernj-89	193	33	design	design	NOUN
discernj-89	193	34	storytelling	storytelling	NOUN
discernj-89	193	35	can	can	AUX
discernj-89	193	36	possibly	possibly	ADV
discernj-89	193	37	perform	perform	VERB
discernj-89	193	38	as	as	ADP
discernj-89	193	39	a	a	DET
discernj-89	193	40	trigger	trigger	NOUN
discernj-89	193	41	for	for	ADP
discernj-89	193	42	the	the	DET
discernj-89	193	43	overhaul	overhaul	NOUN
discernj-89	193	44	of	of	ADP
discernj-89	193	45	the	the	DET
discernj-89	193	46	relationality	relationality	NOUN
discernj-89	193	47	of	of	ADP
discernj-89	193	48	people	people	NOUN
discernj-89	193	49	,	,	PUNCT
discernj-89	193	50	nature	nature	NOUN
discernj-89	193	51	and	and	CCONJ
discernj-89	193	52	culture	culture	NOUN
discernj-89	193	53	(	(	PUNCT
discernj-89	193	54	even	even	ADV
discernj-89	193	55	if	if	SCONJ
discernj-89	193	56	the	the	DET
discernj-89	193	57	packaging	packaging	NOUN
discernj-89	193	58	redesign	redesign	NOUN
discernj-89	193	59	can	can	AUX
discernj-89	193	60	surely	surely	ADV
discernj-89	193	61	only	only	ADV
discernj-89	193	62	scratch	scratch	VERB
discernj-89	193	63	the	the	DET
discernj-89	193	64	surface	surface	NOUN
discernj-89	193	65	in	in	ADP
discernj-89	193	66	terms	term	NOUN
discernj-89	193	67	of	of	ADP
discernj-89	193	68	sustainable	sustainable	ADJ
discernj-89	193	69	practice	practice	NOUN
discernj-89	193	70	)	)	PUNCT
discernj-89	193	71	.	.	PUNCT
discernj-89	194	1	however	however	ADV
discernj-89	194	2	,	,	PUNCT
discernj-89	194	3	some	some	DET
discernj-89	194	4	limitations	limitation	NOUN
discernj-89	194	5	of	of	ADP
discernj-89	194	6	this	this	DET
discernj-89	194	7	study	study	NOUN
discernj-89	194	8	are	be	AUX
discernj-89	194	9	worth	worth	ADJ
discernj-89	194	10	noting	note	VERB
discernj-89	194	11	.	.	PUNCT
discernj-89	195	1	first	first	ADV
discernj-89	195	2	,	,	PUNCT
discernj-89	195	3	methodologically	methodologically	ADV
discernj-89	195	4	,	,	PUNCT
discernj-89	195	5	although	although	SCONJ
discernj-89	195	6	the	the	DET
discernj-89	195	7	case	case	NOUN
discernj-89	195	8	was	be	AUX
discernj-89	195	9	selected	select	VERB
discernj-89	195	10	with	with	ADP
discernj-89	195	11	specific	specific	ADJ
discernj-89	195	12	analytic	analytic	ADJ
discernj-89	195	13	intention	intention	NOUN
discernj-89	195	14	and	and	CCONJ
discernj-89	195	15	empirical	empirical	ADJ
discernj-89	195	16	qualitative	qualitative	ADJ
discernj-89	195	17	triangulated	triangulate	VERB
discernj-89	195	18	data	datum	NOUN
discernj-89	195	19	were	be	AUX
discernj-89	195	20	used	use	VERB
discernj-89	195	21	,	,	PUNCT
discernj-89	195	22	the	the	DET
discernj-89	195	23	results	result	NOUN
discernj-89	195	24	and	and	CCONJ
discernj-89	195	25	considerations	consideration	NOUN
discernj-89	195	26	rely	rely	VERB
discernj-89	195	27	on	on	ADP
discernj-89	195	28	a	a	DET
discernj-89	195	29	single	single	ADJ
discernj-89	195	30	case	case	NOUN
discernj-89	195	31	.	.	PUNCT
discernj-89	196	1	more	more	ADJ
discernj-89	196	2	case	case	NOUN
discernj-89	196	3	studies	study	NOUN
discernj-89	196	4	or	or	CCONJ
discernj-89	196	5	other	other	ADJ
discernj-89	196	6	empirical	empirical	ADJ
discernj-89	196	7	studies	study	NOUN
discernj-89	196	8	should	should	AUX
discernj-89	196	9	be	be	AUX
discernj-89	196	10	conducted	conduct	VERB
discernj-89	196	11	to	to	PART
discernj-89	196	12	certify	certify	VERB
discernj-89	196	13	the	the	DET
discernj-89	196	14	findings	finding	NOUN
discernj-89	196	15	of	of	ADP
discernj-89	196	16	the	the	DET
discernj-89	196	17	research	research	NOUN
discernj-89	196	18	and	and	CCONJ
discernj-89	196	19	generalize	generalize	VERB
discernj-89	196	20	them	they	PRON
discernj-89	196	21	.	.	PUNCT
discernj-89	197	1	second	second	ADV
discernj-89	197	2	,	,	PUNCT
discernj-89	197	3	the	the	DET
discernj-89	197	4	case	case	NOUN
discernj-89	197	5	itself	itself	PRON
discernj-89	197	6	was	be	AUX
discernj-89	197	7	mainly	mainly	ADV
discernj-89	197	8	derived	derive	VERB
discernj-89	197	9	from	from	ADP
discernj-89	197	10	a	a	DET
discernj-89	197	11	branding	branding	NOUN
discernj-89	197	12	design	design	NOUN
discernj-89	197	13	and	and	CCONJ
discernj-89	197	14	packaging	packaging	NOUN
discernj-89	197	15	design	design	NOUN
discernj-89	197	16	project	project	NOUN
discernj-89	197	17	,	,	PUNCT
discernj-89	197	18	even	even	ADV
discernj-89	197	19	though	though	SCONJ
discernj-89	197	20	the	the	DET
discernj-89	197	21	project	project	NOUN
discernj-89	197	22	team	team	NOUN
discernj-89	197	23	intended	intend	VERB
discernj-89	197	24	to	to	PART
discernj-89	197	25	create	create	VERB
discernj-89	197	26	a	a	DET
discernj-89	197	27	game	game	NOUN
discernj-89	197	28	changer	changer	NOUN
discernj-89	197	29	in	in	ADP
discernj-89	197	30	the	the	DET
discernj-89	197	31	broader	broad	ADJ
discernj-89	197	32	context	context	NOUN
discernj-89	197	33	of	of	ADP
discernj-89	197	34	water	water	NOUN
discernj-89	197	35	consumption	consumption	NOUN
discernj-89	197	36	and	and	CCONJ
discernj-89	197	37	hence	hence	ADV
discernj-89	197	38	become	become	VERB
discernj-89	197	39	part	part	NOUN
discernj-89	197	40	of	of	ADP
discernj-89	197	41	societal	societal	ADJ
discernj-89	197	42	transition	transition	NOUN
discernj-89	197	43	.	.	PUNCT
discernj-89	198	1	the	the	DET
discernj-89	198	2	authors	author	NOUN
discernj-89	198	3	believe	believe	VERB
discernj-89	198	4	that	that	SCONJ
discernj-89	198	5	this	this	DET
discernj-89	198	6	case	case	NOUN
discernj-89	198	7	should	should	AUX
discernj-89	198	8	not	not	PART
discernj-89	198	9	be	be	AUX
discernj-89	198	10	interpreted	interpret	VERB
discernj-89	198	11	as	as	ADP
discernj-89	198	12	a	a	DET
discernj-89	198	13	case	case	NOUN
discernj-89	198	14	of	of	ADP
discernj-89	198	15	brand	brand	NOUN
discernj-89	198	16	differentiation	differentiation	NOUN
discernj-89	198	17	in	in	ADP
discernj-89	198	18	commercial	commercial	ADJ
discernj-89	198	19	contexts	contexts	NOUN
discernj-89	198	20	,	,	PUNCT
discernj-89	198	21	but	but	CCONJ
discernj-89	198	22	rather	rather	ADV
discernj-89	198	23	as	as	ADP
discernj-89	198	24	one	one	NUM
discernj-89	198	25	that	that	PRON
discernj-89	198	26	can	can	AUX
discernj-89	198	27	lead	lead	VERB
discernj-89	198	28	to	to	ADP
discernj-89	198	29	societal	societal	ADJ
discernj-89	198	30	change	change	NOUN
discernj-89	198	31	.	.	PUNCT
discernj-89	199	1	however	however	ADV
discernj-89	199	2	,	,	PUNCT
discernj-89	199	3	to	to	PART
discernj-89	199	4	figure	figure	VERB
discernj-89	199	5	out	out	ADP
discernj-89	199	6	the	the	DET
discernj-89	199	7	potentialities	potentiality	NOUN
discernj-89	199	8	of	of	ADP
discernj-89	199	9	design	design	NOUN
discernj-89	199	10	and	and	CCONJ
discernj-89	199	11	design	design	NOUN
discernj-89	199	12	storytelling	storytelling	NOUN
discernj-89	199	13	,	,	PUNCT
discernj-89	199	14	diverse	diverse	ADJ
discernj-89	199	15	types	type	NOUN
discernj-89	199	16	of	of	ADP
discernj-89	199	17	design	design	NOUN
discernj-89	199	18	projects	project	NOUN
discernj-89	199	19	(	(	PUNCT
discernj-89	199	20	e.g.	e.g.	ADV
discernj-89	199	21	product	product	NOUN
discernj-89	199	22	design	design	NOUN
discernj-89	199	23	,	,	PUNCT
discernj-89	199	24	service	service	NOUN
discernj-89	199	25	design	design	NOUN
discernj-89	199	26	and	and	CCONJ
discernj-89	199	27	product	product	NOUN
discernj-89	199	28	-	-	PUNCT
discernj-89	199	29	service	service	NOUN
discernj-89	199	30	system	system	NOUN
discernj-89	199	31	design	design	NOUN
discernj-89	199	32	)	)	PUNCT
discernj-89	199	33	should	should	AUX
discernj-89	199	34	be	be	AUX
discernj-89	199	35	investigated	investigate	VERB
discernj-89	199	36	according	accord	VERB
discernj-89	199	37	to	to	ADP
discernj-89	199	38	the	the	DET
discernj-89	199	39	theoretical	theoretical	ADJ
discernj-89	199	40	perspectives	perspective	NOUN
discernj-89	199	41	of	of	ADP
discernj-89	199	42	transition	transition	NOUN
discernj-89	199	43	design	design	NOUN
discernj-89	199	44	and	and	CCONJ
discernj-89	199	45	design	design	NOUN
discernj-89	199	46	storytelling	storytelling	NOUN
discernj-89	199	47	.	.	PUNCT
discernj-89	200	1	third	third	ADJ
discernj-89	200	2	,	,	PUNCT
discernj-89	200	3	the	the	DET
discernj-89	200	4	theoretical	theoretical	ADJ
discernj-89	200	5	views	view	NOUN
discernj-89	200	6	borrowed	borrow	VERB
discernj-89	200	7	from	from	ADP
discernj-89	200	8	transition	transition	NOUN
discernj-89	200	9	studies	study	NOUN
discernj-89	200	10	and	and	CCONJ
discernj-89	200	11	future	future	ADJ
discernj-89	200	12	studies	study	NOUN
discernj-89	200	13	to	to	PART
discernj-89	200	14	analyse	analyse	VERB
discernj-89	200	15	the	the	DET
discernj-89	200	16	case	case	NOUN
discernj-89	200	17	itself	itself	PRON
discernj-89	200	18	may	may	AUX
discernj-89	200	19	not	not	PART
discernj-89	200	20	be	be	AUX
discernj-89	200	21	mature	mature	ADJ
discernj-89	200	22	,	,	PUNCT
discernj-89	200	23	since	since	SCONJ
discernj-89	200	24	the	the	DET
discernj-89	200	25	topic	topic	NOUN
discernj-89	200	26	of	of	ADP
discernj-89	200	27	research	research	NOUN
discernj-89	200	28	and	and	CCONJ
discernj-89	200	29	debate	debate	NOUN
discernj-89	200	30	in	in	ADP
discernj-89	200	31	multiple	multiple	ADJ
discernj-89	200	32	disciplines	discipline	NOUN
discernj-89	200	33	needs	need	VERB
discernj-89	200	34	to	to	PART
discernj-89	200	35	be	be	AUX
discernj-89	200	36	developed	develop	VERB
discernj-89	200	37	further	far	ADV
discernj-89	200	38	(	(	PUNCT
discernj-89	200	39	feola	feola	NOUN
discernj-89	200	40	,	,	PUNCT
discernj-89	200	41	2015	2015	NUM
discernj-89	200	42	)	)	PUNCT
discernj-89	200	43	.	.	PUNCT
discernj-89	201	1	future	future	ADJ
discernj-89	201	2	work	work	NOUN
discernj-89	201	3	should	should	AUX
discernj-89	201	4	be	be	AUX
discernj-89	201	5	expected	expect	VERB
discernj-89	201	6	in	in	ADP
discernj-89	201	7	several	several	ADJ
discernj-89	201	8	research	research	NOUN
discernj-89	201	9	directions	direction	NOUN
discernj-89	201	10	.	.	PUNCT
discernj-89	202	1	first	first	ADV
discernj-89	202	2	,	,	PUNCT
discernj-89	202	3	further	far	ADV
discernj-89	202	4	empirical	empirical	ADJ
discernj-89	202	5	studies	study	NOUN
discernj-89	202	6	on	on	ADP
discernj-89	202	7	the	the	DET
discernj-89	202	8	role	role	NOUN
discernj-89	202	9	of	of	ADP
discernj-89	202	10	design	design	NOUN
discernj-89	202	11	and	and	CCONJ
discernj-89	202	12	design	design	NOUN
discernj-89	202	13	storytelling	storytelling	NOUN
discernj-89	202	14	can	can	AUX
discernj-89	202	15	investigate	investigate	VERB
discernj-89	202	16	the	the	DET
discernj-89	202	17	validity	validity	NOUN
discernj-89	202	18	and	and	CCONJ
discernj-89	202	19	generalizability	generalizability	NOUN
discernj-89	202	20	of	of	ADP
discernj-89	202	21	the	the	DET
discernj-89	202	22	findings	finding	NOUN
discernj-89	202	23	.	.	PUNCT
discernj-89	203	1	specifically	specifically	ADV
discernj-89	203	2	,	,	PUNCT
discernj-89	203	3	other	other	ADJ
discernj-89	203	4	case	case	NOUN
discernj-89	203	5	studies	study	NOUN
discernj-89	203	6	or	or	CCONJ
discernj-89	203	7	empirical	empirical	ADJ
discernj-89	203	8	action	action	NOUN
discernj-89	203	9	research	research	NOUN
discernj-89	203	10	could	could	AUX
discernj-89	203	11	provide	provide	VERB
discernj-89	203	12	supportive	supportive	ADJ
discernj-89	203	13	findings	finding	NOUN
discernj-89	203	14	for	for	ADP
discernj-89	203	15	the	the	DET
discernj-89	203	16	role	role	NOUN
discernj-89	203	17	of	of	ADP
discernj-89	203	18	design	design	NOUN
discernj-89	203	19	and	and	CCONJ
discernj-89	203	20	design	design	NOUN
discernj-89	203	21	storytelling	storytelling	NOUN
discernj-89	203	22	in	in	ADP
discernj-89	203	23	societal	societal	ADJ
discernj-89	203	24	transformation	transformation	NOUN
discernj-89	203	25	.	.	PUNCT
discernj-89	204	1	second	second	ADJ
discernj-89	204	2	,	,	PUNCT
discernj-89	204	3	the	the	DET
discernj-89	204	4	collaborative	collaborative	ADJ
discernj-89	204	5	aspects	aspect	NOUN
discernj-89	204	6	of	of	ADP
discernj-89	204	7	societal	societal	ADJ
discernj-89	204	8	transition	transition	NOUN
discernj-89	204	9	involving	involve	VERB
discernj-89	204	10	different	different	ADJ
discernj-89	204	11	actors	actor	NOUN
discernj-89	204	12	could	could	AUX
discernj-89	204	13	be	be	AUX
discernj-89	204	14	a	a	DET
discernj-89	204	15	meaningful	meaningful	ADJ
discernj-89	204	16	research	research	NOUN
discernj-89	204	17	path	path	NOUN
discernj-89	204	18	.	.	PUNCT
discernj-89	205	1	since	since	SCONJ
discernj-89	205	2	societal	societal	ADJ
discernj-89	205	3	transformation	transformation	NOUN
discernj-89	205	4	is	be	AUX
discernj-89	205	5	a	a	DET
discernj-89	205	6	huge	huge	ADJ
discernj-89	205	7	matter	matter	NOUN
discernj-89	205	8	,	,	PUNCT
discernj-89	205	9	potential	potential	ADJ
discernj-89	205	10	actors	actor	NOUN
discernj-89	205	11	could	could	AUX
discernj-89	205	12	be	be	AUX
discernj-89	205	13	considered	consider	VERB
discernj-89	205	14	broadly	broadly	ADV
discernj-89	205	15	to	to	PART
discernj-89	205	16	include	include	VERB
discernj-89	205	17	innovative	innovative	ADJ
discernj-89	205	18	private	private	ADJ
discernj-89	205	19	companies	company	NOUN
discernj-89	205	20	,	,	PUNCT
discernj-89	205	21	governments	government	NOUN
discernj-89	205	22	,	,	PUNCT
discernj-89	205	23	citizens	citizen	NOUN
discernj-89	205	24	and	and	CCONJ
discernj-89	205	25	so	so	ADV
discernj-89	205	26	forth	forth	ADV
discernj-89	205	27	.	.	PUNCT
discernj-89	206	1	therefore	therefore	ADV
discernj-89	206	2	,	,	PUNCT
discernj-89	206	3	a	a	DET
discernj-89	206	4	specific	specific	ADJ
discernj-89	206	5	question	question	NOUN
discernj-89	206	6	that	that	PRON
discernj-89	206	7	could	could	AUX
discernj-89	206	8	be	be	AUX
discernj-89	206	9	posed	pose	VERB
discernj-89	206	10	among	among	ADP
discernj-89	206	11	different	different	ADJ
discernj-89	206	12	actors	actor	NOUN
discernj-89	206	13	is	be	AUX
discernj-89	206	14	“	"	PUNCT
discernj-89	206	15	how	how	SCONJ
discernj-89	206	16	can	can	AUX
discernj-89	206	17	design	design	VERB
discernj-89	206	18	storytelling	storytelling	NOUN
discernj-89	206	19	have	have	VERB
discernj-89	206	20	an	an	DET
discernj-89	206	21	impact	impact	NOUN
discernj-89	206	22	on	on	ADP
discernj-89	206	23	societal	societal	ADJ
discernj-89	206	24	transformation	transformation	NOUN
discernj-89	206	25	involving	involve	VERB
discernj-89	206	26	different	different	ADJ
discernj-89	206	27	societal	societal	ADJ
discernj-89	206	28	actors	actor	NOUN
discernj-89	206	29	?	?	PUNCT
discernj-89	206	30	”	"	PUNCT
discernj-89	206	31	taking	take	VERB
discernj-89	206	32	into	into	ADP
discernj-89	206	33	consideration	consideration	NOUN
discernj-89	206	34	the	the	DET
discernj-89	206	35	urgent	urgent	ADJ
discernj-89	206	36	demands	demand	NOUN
discernj-89	206	37	for	for	ADP
discernj-89	206	38	societal	societal	ADJ
discernj-89	206	39	transformation	transformation	NOUN
discernj-89	206	40	in	in	ADP
discernj-89	206	41	the	the	DET
discernj-89	206	42	anthropocene	anthropocene	ADJ
discernj-89	206	43	era	era	NOUN
discernj-89	206	44	,	,	PUNCT
discernj-89	206	45	further	further	ADJ
discernj-89	206	46	research	research	NOUN
discernj-89	206	47	and	and	CCONJ
discernj-89	206	48	practice	practice	NOUN
discernj-89	206	49	by	by	ADP
discernj-89	206	50	interdisciplinary	interdisciplinary	ADJ
discernj-89	206	51	researchers	researcher	NOUN
discernj-89	206	52	and	and	CCONJ
discernj-89	206	53	practitioners	practitioner	NOUN
discernj-89	206	54	are	be	AUX
discernj-89	206	55	awaited	await	VERB
discernj-89	206	56	.	.	PUNCT
discernj-89	207	1	26	26	NUM
discernj-89	207	2	acknowledgements	acknowledgement	NOUN
discernj-89	207	3	we	we	PRON
discernj-89	207	4	would	would	AUX
discernj-89	207	5	like	like	VERB
discernj-89	207	6	to	to	PART
discernj-89	207	7	express	express	VERB
discernj-89	207	8	our	our	PRON
discernj-89	207	9	gratitude	gratitude	NOUN
discernj-89	207	10	to	to	ADP
discernj-89	207	11	mr	mr	PROPN
discernj-89	207	12	michele	michele	PROPN
discernj-89	207	13	bicego	bicego	PROPN
discernj-89	207	14	,	,	PUNCT
discernj-89	207	15	group	group	NOUN
discernj-89	207	16	creative	creative	ADJ
discernj-89	207	17	director	director	NOUN
discernj-89	207	18	and	and	CCONJ
discernj-89	207	19	ms	ms	PROPN
discernj-89	207	20	.	.	PROPN
discernj-89	207	21	luisa	luisa	PROPN
discernj-89	207	22	barbieri	barbieri	PROPN
discernj-89	207	23	,	,	PUNCT
discernj-89	207	24	brand	brand	NOUN
discernj-89	207	25	,	,	PUNCT
discernj-89	207	26	media	medium	NOUN
discernj-89	207	27	and	and	CCONJ
discernj-89	207	28	communications	communication	NOUN
discernj-89	207	29	director	director	NOUN
discernj-89	207	30	of	of	ADP
discernj-89	207	31	hangar	hangar	NOUN
discernj-89	207	32	design	design	NOUN
discernj-89	207	33	group	group	NOUN
discernj-89	207	34	for	for	ADP
discernj-89	207	35	providing	provide	VERB
discernj-89	207	36	detailed	detailed	ADJ
discernj-89	207	37	case	case	NOUN
discernj-89	207	38	information	information	NOUN
discernj-89	207	39	and	and	CCONJ
discernj-89	207	40	cooperating	cooperate	VERB
discernj-89	207	41	with	with	ADP
discernj-89	207	42	the	the	DET
discernj-89	207	43	interviews	interview	NOUN
discernj-89	207	44	.	.	PUNCT
discernj-89	208	1	references	reference	NOUN
discernj-89	208	2	beddoe	beddoe	PROPN
discernj-89	208	3	,	,	PUNCT
discernj-89	208	4	r.	r.	PROPN
discernj-89	208	5	,	,	PUNCT
discernj-89	208	6	costanza	costanza	PROPN
discernj-89	208	7	,	,	PUNCT
discernj-89	208	8	r.	r.	PROPN
discernj-89	208	9	,	,	PUNCT
discernj-89	208	10	farley	farley	PROPN
discernj-89	208	11	,	,	PUNCT
discernj-89	208	12	j.	j.	PROPN
discernj-89	208	13	,	,	PUNCT
discernj-89	208	14	garza	garza	PROPN
discernj-89	208	15	,	,	PUNCT
discernj-89	208	16	e.	e.	PROPN
discernj-89	208	17	,	,	PUNCT
discernj-89	208	18	kent	kent	PROPN
discernj-89	208	19	,	,	PUNCT
discernj-89	208	20	j.	j.	PROPN
discernj-89	208	21	,	,	PUNCT
discernj-89	208	22	kubiszewski	kubiszewski	PROPN
discernj-89	208	23	,	,	PUNCT
discernj-89	208	24	i.	i.	PROPN
discernj-89	208	25	,	,	PUNCT
discernj-89	208	26	martinez	martinez	PROPN
discernj-89	208	27	,	,	PUNCT
discernj-89	208	28	l.	l.	PROPN
discernj-89	208	29	,	,	PUNCT
discernj-89	208	30	mccowen	mccowen	NOUN
discernj-89	208	31	,	,	PUNCT
discernj-89	208	32	t.	t.	PROPN
discernj-89	208	33	,	,	PUNCT
discernj-89	208	34	murphy	murphy	PROPN
discernj-89	208	35	,	,	PUNCT
discernj-89	208	36	k.	k.	PROPN
discernj-89	208	37	,	,	PUNCT
discernj-89	208	38	myers	myers	PROPN
discernj-89	208	39	,	,	PUNCT
discernj-89	208	40	n.	n.	NOUN
discernj-89	208	41	,	,	PUNCT
discernj-89	208	42	ogden	ogden	PROPN
discernj-89	208	43	,	,	PUNCT
discernj-89	208	44	z.	z.	PROPN
discernj-89	208	45	,	,	PUNCT
discernj-89	208	46	stapleton	stapleton	PROPN
discernj-89	208	47	,	,	PUNCT
discernj-89	208	48	k.	k.	PROPN
discernj-89	208	49	,	,	PUNCT
discernj-89	208	50	&	&	CCONJ
discernj-89	208	51	woodward	woodward	PROPN
discernj-89	208	52	,	,	PUNCT
discernj-89	208	53	j.	j.	PROPN
discernj-89	208	54	(	(	PUNCT
discernj-89	208	55	2009	2009	NUM
discernj-89	208	56	)	)	PUNCT
discernj-89	208	57	.	.	PUNCT
discernj-89	209	1	overcoming	overcome	VERB
discernj-89	209	2	systemic	systemic	ADJ
discernj-89	209	3	roadblocks	roadblock	NOUN
discernj-89	209	4	to	to	ADP
discernj-89	209	5	sustainability	sustainability	NOUN
discernj-89	209	6	:	:	PUNCT
discernj-89	209	7	the	the	DET
discernj-89	209	8	evolutionary	evolutionary	ADJ
discernj-89	209	9	redesign	redesign	NOUN
discernj-89	209	10	of	of	ADP
discernj-89	209	11	worldviews	worldview	NOUN
discernj-89	209	12	,	,	PUNCT
discernj-89	209	13	institutions	institution	NOUN
discernj-89	209	14	,	,	PUNCT
discernj-89	209	15	and	and	CCONJ
discernj-89	209	16	technologies	technology	NOUN
discernj-89	209	17	.	.	PUNCT
discernj-89	210	1	proceedings	proceeding	NOUN
discernj-89	210	2	of	of	ADP
discernj-89	210	3	the	the	DET
discernj-89	210	4	national	national	PROPN
discernj-89	210	5	academy	academy	PROPN
discernj-89	210	6	of	of	ADP
discernj-89	210	7	sciences	sciences	PROPN
discernj-89	210	8	,	,	PUNCT
discernj-89	210	9	106(8	106(8	NUM
discernj-89	210	10	)	)	PUNCT
discernj-89	210	11	,	,	PUNCT
discernj-89	210	12	2483–2489	2483–2489	NOUN
discernj-89	210	13	.	.	PUNCT
discernj-89	211	1	bruner	bruner	PROPN
discernj-89	211	2	,	,	PUNCT
discernj-89	211	3	j.	j.	PROPN
discernj-89	211	4	(	(	PUNCT
discernj-89	211	5	1986	1986	NUM
discernj-89	211	6	)	)	PUNCT
discernj-89	211	7	.	.	PUNCT
discernj-89	212	1	actual	actual	ADJ
discernj-89	212	2	minds	mind	NOUN
discernj-89	212	3	,	,	PUNCT
discernj-89	212	4	possible	possible	ADJ
discernj-89	212	5	worlds	world	NOUN
discernj-89	212	6	.	.	PUNCT
discernj-89	213	1	harvard	harvard	PROPN
discernj-89	213	2	university	university	PROPN
discernj-89	213	3	press	press	NOUN
discernj-89	213	4	.	.	PUNCT
discernj-89	214	1	dorst	dorst	PROPN
discernj-89	214	2	,	,	PUNCT
discernj-89	214	3	k.	k.	PROPN
discernj-89	214	4	(	(	PUNCT
discernj-89	214	5	2011	2011	NUM
discernj-89	214	6	)	)	PUNCT
discernj-89	214	7	.	.	PUNCT
discernj-89	215	1	the	the	DET
discernj-89	215	2	core	core	NOUN
discernj-89	215	3	of	of	ADP
discernj-89	215	4	‘	'	PUNCT
discernj-89	215	5	design	design	NOUN
discernj-89	215	6	thinking	thinking	NOUN
discernj-89	215	7	’	'	PUNCT
discernj-89	215	8	and	and	CCONJ
discernj-89	215	9	its	its	PRON
discernj-89	215	10	application	application	NOUN
discernj-89	215	11	.	.	PUNCT
discernj-89	216	1	design	design	NOUN
discernj-89	216	2	studies	study	NOUN
discernj-89	216	3	,	,	PUNCT
discernj-89	216	4	32(6	32(6	NUM
discernj-89	216	5	)	)	PUNCT
discernj-89	216	6	,	,	PUNCT
discernj-89	216	7	521	521	NUM
discernj-89	216	8	-	-	SYM
discernj-89	216	9	532	532	NUM
discernj-89	216	10	.	.	PUNCT
discernj-89	217	1	https://doi.org/10.1016/j.destud.2011.07.006	https://doi.org/10.1016/j.destud.2011.07.006	ADJ
discernj-89	217	2	edmonds	edmond	NOUN
discernj-89	217	3	,	,	PUNCT
discernj-89	217	4	w.	w.	PROPN
discernj-89	217	5	a.	a.	PROPN
discernj-89	217	6	,	,	PUNCT
discernj-89	217	7	&	&	CCONJ
discernj-89	217	8	kennedy	kennedy	PROPN
discernj-89	217	9	,	,	PUNCT
discernj-89	217	10	t.	t.	PROPN
discernj-89	217	11	d.	d.	PROPN
discernj-89	217	12	(	(	PUNCT
discernj-89	217	13	2016	2016	NUM
discernj-89	217	14	)	)	PUNCT
discernj-89	217	15	.	.	PUNCT
discernj-89	218	1	an	an	DET
discernj-89	218	2	applied	apply	VERB
discernj-89	218	3	guide	guide	NOUN
discernj-89	218	4	to	to	PART
discernj-89	218	5	research	research	NOUN
discernj-89	218	6	designs	design	NOUN
discernj-89	218	7	:	:	PUNCT
discernj-89	218	8	quantitative	quantitative	ADJ
discernj-89	218	9	,	,	PUNCT
discernj-89	218	10	qualitative	qualitative	NOUN
discernj-89	218	11	,	,	PUNCT
discernj-89	218	12	and	and	CCONJ
discernj-89	218	13	mixed	mixed	ADJ
discernj-89	218	14	methods	method	NOUN
discernj-89	218	15	.	.	PUNCT
discernj-89	219	1	sage	sage	NOUN
discernj-89	219	2	publications	publication	NOUN
discernj-89	219	3	.	.	PUNCT
discernj-89	220	1	escobar	escobar	PROPN
discernj-89	220	2	,	,	PUNCT
discernj-89	220	3	a.	a.	NOUN
discernj-89	220	4	(	(	PUNCT
discernj-89	220	5	2018	2018	NUM
discernj-89	220	6	)	)	PUNCT
discernj-89	220	7	.	.	PUNCT
discernj-89	221	1	designs	design	NOUN
discernj-89	221	2	for	for	ADP
discernj-89	221	3	the	the	DET
discernj-89	221	4	pluriverse	pluriverse	NOUN
discernj-89	221	5	:	:	PUNCT
discernj-89	221	6	radical	radical	ADJ
discernj-89	221	7	interdependence	interdependence	NOUN
discernj-89	221	8	,	,	PUNCT
discernj-89	221	9	autonomy	autonomy	NOUN
discernj-89	221	10	,	,	PUNCT
discernj-89	221	11	and	and	CCONJ
discernj-89	221	12	the	the	DET
discernj-89	221	13	making	making	NOUN
discernj-89	221	14	of	of	ADP
discernj-89	221	15	worlds	world	NOUN
discernj-89	221	16	.	.	PUNCT
discernj-89	222	1	duke	duke	PROPN
discernj-89	222	2	university	university	PROPN
discernj-89	222	3	press	press	NOUN
discernj-89	222	4	.	.	PUNCT
discernj-89	223	1	feola	feola	PROPN
discernj-89	223	2	,	,	PUNCT
discernj-89	223	3	g.	g.	PROPN
discernj-89	223	4	(	(	PUNCT
discernj-89	223	5	2015	2015	NUM
discernj-89	223	6	)	)	PUNCT
discernj-89	223	7	.	.	PUNCT
discernj-89	224	1	societal	societal	ADJ
discernj-89	224	2	transformation	transformation	NOUN
discernj-89	224	3	in	in	ADP
discernj-89	224	4	response	response	NOUN
discernj-89	224	5	to	to	ADP
discernj-89	224	6	global	global	ADJ
discernj-89	224	7	environmental	environmental	ADJ
discernj-89	224	8	change	change	NOUN
discernj-89	224	9	:	:	PUNCT
discernj-89	224	10	a	a	DET
discernj-89	224	11	review	review	NOUN
discernj-89	224	12	of	of	ADP
discernj-89	224	13	emerging	emerge	VERB
discernj-89	224	14	concepts	concept	NOUN
discernj-89	224	15	.	.	PUNCT
discernj-89	225	1	ambio	ambio	PROPN
discernj-89	225	2	,	,	PUNCT
discernj-89	225	3	44(5	44(5	PROPN
discernj-89	225	4	)	)	PUNCT
discernj-89	225	5	,	,	PUNCT
discernj-89	225	6	376	376	NUM
discernj-89	225	7	-	-	SYM
discernj-89	225	8	390	390	NUM
discernj-89	225	9	.	.	PUNCT
discernj-89	226	1	https://doi.org/10.1007/s13280-014-0582-z	https://doi.org/10.1007/s13280-014-0582-z	NOUN
discernj-89	226	2	forlano	forlano	ADV
discernj-89	226	3	,	,	PUNCT
discernj-89	226	4	l.	l.	PROPN
discernj-89	226	5	(	(	PUNCT
discernj-89	226	6	2017	2017	NUM
discernj-89	226	7	)	)	PUNCT
discernj-89	226	8	.	.	PUNCT
discernj-89	227	1	post	post	VERB
discernj-89	227	2	humanism	humanism	NOUN
discernj-89	227	3	and	and	CCONJ
discernj-89	227	4	design	design	NOUN
discernj-89	227	5	.	.	PUNCT
discernj-89	228	1	she	she	PRON
discernj-89	229	1	ji	ji	INTJ
discernj-89	229	2	:	:	PUNCT
discernj-89	229	3	the	the	DET
discernj-89	229	4	journal	journal	NOUN
discernj-89	229	5	of	of	ADP
discernj-89	229	6	design	design	NOUN
discernj-89	229	7	,	,	PUNCT
discernj-89	229	8	economics	economic	NOUN
discernj-89	229	9	,	,	PUNCT
discernj-89	229	10	and	and	CCONJ
discernj-89	229	11	innovation	innovation	NOUN
discernj-89	229	12	,	,	PUNCT
discernj-89	229	13	3(1	3(1	NUM
discernj-89	229	14	)	)	PUNCT
discernj-89	229	15	,	,	PUNCT
discernj-89	229	16	16	16	NUM
discernj-89	229	17	-	-	SYM
discernj-89	229	18	29	29	NUM
discernj-89	229	19	.	.	PUNCT
discernj-89	230	1	https://doi.org/10.1016/j.sheji.2017.08.001	https://doi.org/10.1016/j.sheji.2017.08.001	PROPN
discernj-89	230	2	fry	fry	PROPN
discernj-89	230	3	,	,	PUNCT
discernj-89	230	4	t.	t.	PROPN
discernj-89	230	5	&	&	CCONJ
discernj-89	230	6	nocek	nocek	PROPN
discernj-89	230	7	,	,	PUNCT
discernj-89	230	8	a.	a.	NOUN
discernj-89	230	9	(	(	PUNCT
discernj-89	230	10	2021	2021	NUM
discernj-89	230	11	)	)	PUNCT
discernj-89	230	12	.	.	PUNCT
discernj-89	231	1	design	design	NOUN
discernj-89	231	2	in	in	ADP
discernj-89	231	3	crisis	crisis	NOUN
discernj-89	231	4	:	:	PUNCT
discernj-89	231	5	new	new	ADJ
discernj-89	231	6	worlds	world	NOUN
discernj-89	231	7	,	,	PUNCT
discernj-89	231	8	philosophies	philosophy	NOUN
discernj-89	231	9	and	and	CCONJ
discernj-89	231	10	practices	practice	NOUN
discernj-89	231	11	.	.	PUNCT
discernj-89	232	1	routledge	routledge	PROPN
discernj-89	232	2	.	.	PUNCT
discernj-89	233	1	green	green	ADJ
discernj-89	233	2	lahti	lahti	PROPN
discernj-89	233	3	.	.	PUNCT
discernj-89	234	1	(	(	PUNCT
discernj-89	234	2	2021	2021	NUM
discernj-89	234	3	)	)	PUNCT
discernj-89	234	4	.	.	PUNCT
discernj-89	235	1	lahti	lahti	NOUN
discernj-89	235	2	:	:	PUNCT
discernj-89	235	3	european	european	ADJ
discernj-89	235	4	green	green	ADJ
discernj-89	235	5	capital	capital	PROPN
discernj-89	235	6	2021	2021	NUM
discernj-89	235	7	.	.	PUNCT
discernj-89	236	1	https://greenlahti.fi/en	https://greenlahti.fi/en	PROPN
discernj-89	236	2	grin	grin	PROPN
discernj-89	236	3	,	,	PUNCT
discernj-89	236	4	j.	j.	PROPN
discernj-89	236	5	,	,	PUNCT
discernj-89	236	6	rotmans	rotmans	PROPN
discernj-89	236	7	,	,	PUNCT
discernj-89	236	8	j.	j.	PROPN
discernj-89	236	9	,	,	PUNCT
discernj-89	236	10	&	&	CCONJ
discernj-89	236	11	schot	schot	PROPN
discernj-89	236	12	,	,	PUNCT
discernj-89	236	13	j.	j.	PROPN
discernj-89	236	14	(	(	PUNCT
discernj-89	236	15	2010	2010	NUM
discernj-89	236	16	)	)	PUNCT
discernj-89	236	17	.	.	PUNCT
discernj-89	237	1	transitions	transition	NOUN
discernj-89	237	2	to	to	ADP
discernj-89	237	3	sustainable	sustainable	ADJ
discernj-89	237	4	development	development	NOUN
discernj-89	237	5	:	:	PUNCT
discernj-89	237	6	new	new	ADJ
discernj-89	237	7	directions	direction	NOUN
discernj-89	237	8	in	in	ADP
discernj-89	237	9	the	the	DET
discernj-89	237	10	study	study	NOUN
discernj-89	237	11	of	of	ADP
discernj-89	237	12	long	long	ADJ
discernj-89	237	13	-	-	PUNCT
discernj-89	237	14	term	term	NOUN
discernj-89	237	15	transformative	transformative	ADJ
discernj-89	237	16	change	change	NOUN
discernj-89	237	17	.	.	PUNCT
discernj-89	238	1	routledge	routledge	PROPN
discernj-89	238	2	.	.	PUNCT
discernj-89	238	3	irwin	irwin	PROPN
discernj-89	238	4	,	,	PUNCT
discernj-89	238	5	t.	t.	PROPN
discernj-89	238	6	(	(	PUNCT
discernj-89	238	7	2015	2015	NUM
discernj-89	238	8	)	)	PUNCT
discernj-89	238	9	.	.	PUNCT
discernj-89	239	1	transition	transition	NOUN
discernj-89	239	2	design	design	NOUN
discernj-89	239	3	:	:	PUNCT
discernj-89	239	4	a	a	DET
discernj-89	239	5	proposal	proposal	NOUN
discernj-89	239	6	for	for	ADP
discernj-89	239	7	a	a	DET
discernj-89	239	8	new	new	ADJ
discernj-89	239	9	area	area	NOUN
discernj-89	239	10	of	of	ADP
discernj-89	239	11	design	design	NOUN
discernj-89	239	12	practice	practice	NOUN
discernj-89	239	13	,	,	PUNCT
discernj-89	239	14	study	study	NOUN
discernj-89	239	15	,	,	PUNCT
discernj-89	239	16	and	and	CCONJ
discernj-89	239	17	research	research	NOUN
discernj-89	239	18	.	.	PUNCT
discernj-89	240	1	design	design	NOUN
discernj-89	240	2	and	and	CCONJ
discernj-89	240	3	culture	culture	NOUN
discernj-89	240	4	,	,	PUNCT
discernj-89	240	5	7(2	7(2	NUM
discernj-89	240	6	)	)	PUNCT
discernj-89	240	7	,	,	PUNCT
discernj-89	240	8	229	229	NUM
discernj-89	240	9	-	-	SYM
discernj-89	240	10	246	246	NUM
discernj-89	240	11	.	.	PUNCT
discernj-89	241	1	https://doi.org/10.1080/17547075.2015.1051829	https://doi.org/10.1080/17547075.2015.1051829	NOUN
discernj-89	241	2	jasanoff	jasanoff	NOUN
discernj-89	241	3	,	,	PUNCT
discernj-89	241	4	s.	s.	PROPN
discernj-89	241	5	,	,	PUNCT
discernj-89	241	6	&	&	CCONJ
discernj-89	241	7	kim	kim	PROPN
discernj-89	241	8	,	,	PUNCT
discernj-89	241	9	s.	s.	PROPN
discernj-89	241	10	h.	h.	PROPN
discernj-89	241	11	(	(	PUNCT
discernj-89	241	12	2013	2013	NUM
discernj-89	241	13	)	)	PUNCT
discernj-89	241	14	.	.	PUNCT
discernj-89	242	1	sociotechnical	sociotechnical	ADJ
discernj-89	242	2	imaginaries	imaginary	NOUN
discernj-89	242	3	and	and	CCONJ
discernj-89	242	4	national	national	ADJ
discernj-89	242	5	energy	energy	NOUN
discernj-89	242	6	policies	policy	NOUN
discernj-89	242	7	.	.	PUNCT
discernj-89	243	1	science	science	NOUN
discernj-89	243	2	as	as	ADP
discernj-89	243	3	culture	culture	NOUN
discernj-89	243	4	,	,	PUNCT
discernj-89	243	5	22(2	22(2	NUM
discernj-89	243	6	)	)	PUNCT
discernj-89	243	7	,	,	PUNCT
discernj-89	243	8	189	189	NUM
discernj-89	243	9	-	-	SYM
discernj-89	243	10	196	196	NUM
discernj-89	243	11	.	.	PUNCT
discernj-89	244	1	https://doi.org/10.1080/09505431.2013.786990	https://doi.org/10.1080/09505431.2013.786990	PROPN
discernj-89	244	2	milojević	milojević	PROPN
discernj-89	244	3	,	,	PUNCT
discernj-89	244	4	i.	i.	PROPN
discernj-89	244	5	,	,	PUNCT
discernj-89	244	6	&	&	CCONJ
discernj-89	244	7	inayatullah	inayatullah	PROPN
discernj-89	244	8	,	,	PUNCT
discernj-89	244	9	s.	s.	PROPN
discernj-89	244	10	(	(	PUNCT
discernj-89	244	11	2015	2015	NUM
discernj-89	244	12	)	)	PUNCT
discernj-89	244	13	.	.	PUNCT
discernj-89	245	1	narrative	narrative	ADJ
discernj-89	245	2	foresight	foresight	NOUN
discernj-89	245	3	.	.	PUNCT
discernj-89	246	1	futures	future	NOUN
discernj-89	246	2	,	,	PUNCT
discernj-89	246	3	73	73	NUM
discernj-89	246	4	,	,	PUNCT
discernj-89	246	5	151	151	NUM
discernj-89	246	6	-	-	SYM
discernj-89	246	7	162	162	NUM
discernj-89	246	8	.	.	PUNCT
discernj-89	247	1	https://doi.org/10.1016/j.futures.2015.08.007	https://doi.org/10.1016/j.futures.2015.08.007	VERB
discernj-89	247	2	park	park	NOUN
discernj-89	247	3	,	,	PUNCT
discernj-89	247	4	s.	s.	PROPN
discernj-89	247	5	e.	e.	PROPN
discernj-89	247	6	,	,	PUNCT
discernj-89	247	7	marshall	marshall	PROPN
discernj-89	247	8	,	,	PUNCT
discernj-89	247	9	n.	n.	PROPN
discernj-89	247	10	a.	a.	PROPN
discernj-89	247	11	,	,	PUNCT
discernj-89	247	12	jakku	jakku	PROPN
discernj-89	247	13	,	,	PUNCT
discernj-89	247	14	e.	e.	PROPN
discernj-89	247	15	,	,	PUNCT
discernj-89	247	16	dowd	dowd	PROPN
discernj-89	247	17	,	,	PUNCT
discernj-89	247	18	a.	a.	NOUN
discernj-89	247	19	m.	m.	NOUN
discernj-89	247	20	,	,	PUNCT
discernj-89	247	21	howden	howden	PROPN
discernj-89	247	22	,	,	PUNCT
discernj-89	247	23	s.	s.	PROPN
discernj-89	247	24	m.	m.	PROPN
discernj-89	247	25	,	,	PUNCT
discernj-89	247	26	mendham	mendham	PROPN
discernj-89	247	27	,	,	PUNCT
discernj-89	247	28	e.	e.	PROPN
discernj-89	247	29	,	,	PUNCT
discernj-89	247	30	&	&	CCONJ
discernj-89	247	31	fleming	fleming	PROPN
discernj-89	247	32	,	,	PUNCT
discernj-89	247	33	a.	a.	NOUN
discernj-89	247	34	(	(	PUNCT
discernj-89	247	35	2012	2012	NUM
discernj-89	247	36	)	)	PUNCT
discernj-89	247	37	.	.	PUNCT
discernj-89	248	1	informing	inform	VERB
discernj-89	248	2	adaptation	adaptation	NOUN
discernj-89	248	3	responses	response	NOUN
discernj-89	248	4	to	to	ADP
discernj-89	248	5	climate	climate	NOUN
discernj-89	248	6	change	change	NOUN
discernj-89	248	7	through	through	ADP
discernj-89	248	8	theories	theory	NOUN
discernj-89	248	9	of	of	ADP
discernj-89	248	10	transformation	transformation	NOUN
discernj-89	248	11	.	.	PUNCT
discernj-89	249	1	global	global	ADJ
discernj-89	249	2	environmental	environmental	ADJ
discernj-89	249	3	change	change	NOUN
discernj-89	249	4	,	,	PUNCT
discernj-89	249	5	22(1	22(1	NUM
discernj-89	249	6	)	)	PUNCT
discernj-89	249	7	,	,	PUNCT
discernj-89	249	8	115	115	NUM
discernj-89	249	9	-	-	SYM
discernj-89	249	10	126	126	NUM
discernj-89	249	11	.	.	PUNCT
discernj-89	250	1	https://doi.org/10.1016/j.gloenvcha.2011.10.003	https://doi.org/10.1016/j.gloenvcha.2011.10.003	NOUN
discernj-89	250	2	27	27	NUM
discernj-89	250	3	pfotenhauer	pfotenhauer	NOUN
discernj-89	250	4	,	,	PUNCT
discernj-89	250	5	s.	s.	PROPN
discernj-89	250	6	,	,	PUNCT
discernj-89	250	7	&	&	CCONJ
discernj-89	250	8	jasanoff	jasanoff	PROPN
discernj-89	250	9	,	,	PUNCT
discernj-89	250	10	s.	s.	PROPN
discernj-89	250	11	(	(	PUNCT
discernj-89	250	12	2017	2017	NUM
discernj-89	250	13	)	)	PUNCT
discernj-89	250	14	.	.	PUNCT
discernj-89	251	1	panacea	panacea	NOUN
discernj-89	251	2	or	or	CCONJ
discernj-89	251	3	diagnosis	diagnosis	NOUN
discernj-89	251	4	?	?	PUNCT
discernj-89	252	1	imaginaries	imaginary	NOUN
discernj-89	252	2	of	of	ADP
discernj-89	252	3	innovation	innovation	NOUN
discernj-89	252	4	and	and	CCONJ
discernj-89	252	5	the	the	DET
discernj-89	252	6	‘	'	PUNCT
discernj-89	252	7	mit	mit	NOUN
discernj-89	252	8	model	model	NOUN
discernj-89	252	9	’	'	PUNCT
discernj-89	252	10	in	in	ADP
discernj-89	252	11	three	three	NUM
discernj-89	252	12	political	political	ADJ
discernj-89	252	13	cultures	culture	NOUN
discernj-89	252	14	.	.	PUNCT
discernj-89	253	1	social	social	ADJ
discernj-89	253	2	studies	study	NOUN
discernj-89	253	3	of	of	ADP
discernj-89	253	4	science	science	NOUN
discernj-89	253	5	,	,	PUNCT
discernj-89	253	6	47(6	47(6	NUM
discernj-89	253	7	)	)	PUNCT
discernj-89	253	8	,	,	PUNCT
discernj-89	253	9	783	783	NUM
discernj-89	253	10	-	-	SYM
discernj-89	253	11	810	810	NUM
discernj-89	253	12	.	.	PUNCT
discernj-89	254	1	https://doi.org/10.1177/0306312717706110	https://doi.org/10.1177/0306312717706110	PROPN
discernj-89	254	2	ravasi	ravasi	PROPN
discernj-89	254	3	,	,	PUNCT
discernj-89	254	4	d.	d.	PROPN
discernj-89	254	5	,	,	PUNCT
discernj-89	254	6	&	&	CCONJ
discernj-89	254	7	rindova	rindova	PROPN
discernj-89	254	8	,	,	PUNCT
discernj-89	254	9	v.	v.	PROPN
discernj-89	254	10	(	(	PUNCT
discernj-89	254	11	2008	2008	NUM
discernj-89	254	12	)	)	PUNCT
discernj-89	254	13	.	.	PUNCT
discernj-89	255	1	symbolic	symbolic	ADJ
discernj-89	255	2	value	value	NOUN
discernj-89	255	3	creation	creation	NOUN
discernj-89	255	4	.	.	PUNCT
discernj-89	256	1	in	in	ADP
discernj-89	256	2	d.	d.	PROPN
discernj-89	256	3	barry	barry	PROPN
discernj-89	256	4	,	,	PUNCT
discernj-89	256	5	&	&	CCONJ
discernj-89	256	6	h.	h.	PROPN
discernj-89	256	7	hansen	hansen	PROPN
discernj-89	256	8	(	(	PUNCT
discernj-89	256	9	eds	eds	PROPN
discernj-89	256	10	.	.	PUNCT
discernj-89	256	11	)	)	PUNCT
discernj-89	256	12	,	,	PUNCT
discernj-89	256	13	the	the	DET
discernj-89	256	14	sage	sage	NOUN
discernj-89	256	15	handbook	handbook	NOUN
discernj-89	256	16	of	of	ADP
discernj-89	256	17	new	new	ADJ
discernj-89	256	18	approaches	approach	NOUN
discernj-89	256	19	in	in	ADP
discernj-89	256	20	management	management	NOUN
discernj-89	256	21	and	and	CCONJ
discernj-89	256	22	organization	organization	NOUN
discernj-89	256	23	(	(	PUNCT
discernj-89	256	24	pp	pp	ADJ
discernj-89	256	25	.	.	PUNCT
discernj-89	256	26	270	270	NUM
discernj-89	256	27	-	-	SYM
discernj-89	256	28	284	284	NUM
discernj-89	256	29	)	)	PUNCT
discernj-89	256	30	.	.	PUNCT
discernj-89	257	1	sage	sage	NOUN
discernj-89	257	2	.	.	PUNCT
discernj-89	258	1	steffen	steffen	PROPN
discernj-89	258	2	,	,	PUNCT
discernj-89	258	3	w.	w.	PROPN
discernj-89	258	4	,	,	PUNCT
discernj-89	258	5	crutzen	crutzen	NOUN
discernj-89	258	6	,	,	PUNCT
discernj-89	258	7	p.	p.	PROPN
discernj-89	258	8	j.	j.	PROPN
discernj-89	258	9	,	,	PUNCT
discernj-89	258	10	&	&	CCONJ
discernj-89	258	11	mcneill	mcneill	PROPN
discernj-89	258	12	,	,	PUNCT
discernj-89	258	13	j.	j.	PROPN
discernj-89	258	14	r.	r.	PROPN
discernj-89	258	15	(	(	PUNCT
discernj-89	258	16	2007	2007	NUM
discernj-89	258	17	)	)	PUNCT
discernj-89	258	18	.	.	PUNCT
discernj-89	259	1	the	the	DET
discernj-89	259	2	anthropocene	anthropocene	NOUN
discernj-89	259	3	:	:	PUNCT
discernj-89	259	4	are	be	AUX
discernj-89	259	5	humans	human	NOUN
discernj-89	259	6	now	now	ADV
discernj-89	259	7	overwhelming	overwhelm	VERB
discernj-89	259	8	the	the	DET
discernj-89	259	9	great	great	ADJ
discernj-89	259	10	forces	force	NOUN
discernj-89	259	11	of	of	ADP
discernj-89	259	12	nature	nature	NOUN
discernj-89	259	13	.	.	PUNCT
discernj-89	260	1	ambio	ambio	PROPN
discernj-89	260	2	-	-	PUNCT
discernj-89	260	3	journal	journal	PROPN
discernj-89	260	4	of	of	ADP
discernj-89	260	5	human	human	PROPN
discernj-89	260	6	environment	environment	NOUN
discernj-89	260	7	research	research	NOUN
discernj-89	260	8	and	and	CCONJ
discernj-89	260	9	management	management	NOUN
discernj-89	260	10	,	,	PUNCT
discernj-89	260	11	36(8	36(8	NUM
discernj-89	260	12	)	)	PUNCT
discernj-89	260	13	,	,	PUNCT
discernj-89	260	14	614	614	NUM
discernj-89	260	15	-	-	SYM
discernj-89	260	16	621	621	NUM
discernj-89	260	17	.	.	PUNCT
discernj-89	261	1	https://doi.org/10.1579/0044-7447(2007)36[614:taahno]2.0.co;2	https://doi.org/10.1579/0044-7447(2007)36[614:taahno]2.0.co;2	NUM
discernj-89	261	2	verganti	verganti	NOUN
discernj-89	261	3	,	,	PUNCT
discernj-89	261	4	r.	r.	PROPN
discernj-89	261	5	(	(	PUNCT
discernj-89	261	6	2011	2011	NUM
discernj-89	261	7	)	)	PUNCT
discernj-89	261	8	.	.	PUNCT
discernj-89	262	1	radical	radical	ADJ
discernj-89	262	2	design	design	NOUN
discernj-89	262	3	and	and	CCONJ
discernj-89	262	4	technology	technology	NOUN
discernj-89	262	5	epiphanies	epiphany	NOUN
discernj-89	262	6	:	:	PUNCT
discernj-89	262	7	a	a	DET
discernj-89	262	8	new	new	ADJ
discernj-89	262	9	focus	focus	NOUN
discernj-89	262	10	for	for	ADP
discernj-89	262	11	research	research	NOUN
discernj-89	262	12	on	on	ADP
discernj-89	262	13	design	design	NOUN
discernj-89	262	14	management	management	NOUN
discernj-89	262	15	.	.	PUNCT
discernj-89	263	1	journal	journal	NOUN
discernj-89	263	2	of	of	ADP
discernj-89	263	3	product	product	NOUN
discernj-89	263	4	innovation	innovation	NOUN
discernj-89	263	5	management	management	NOUN
discernj-89	263	6	,	,	PUNCT
discernj-89	263	7	28(3	28(3	NUM
discernj-89	263	8	)	)	PUNCT
discernj-89	263	9	,	,	PUNCT
discernj-89	263	10	384	384	NUM
discernj-89	263	11	-	-	SYM
discernj-89	263	12	388	388	NUM
discernj-89	263	13	.	.	PUNCT
discernj-89	264	1	https://doi.org/10.1111/j.1540-5885.2011.00807.x	https://doi.org/10.1111/j.1540-5885.2011.00807.x	PROPN
discernj-89	264	2	wittmayer	wittmayer	PROPN
discernj-89	264	3	,	,	PUNCT
discernj-89	264	4	j.	j.	PROPN
discernj-89	264	5	m.	m.	PROPN
discernj-89	264	6	,	,	PUNCT
discernj-89	264	7	backhaus	backhaus	PROPN
discernj-89	264	8	,	,	PUNCT
discernj-89	264	9	j.	j.	PROPN
discernj-89	264	10	,	,	PUNCT
discernj-89	264	11	avelino	avelino	PROPN
discernj-89	264	12	,	,	PUNCT
discernj-89	264	13	f.	f.	PROPN
discernj-89	264	14	,	,	PUNCT
discernj-89	264	15	pel	pel	PROPN
discernj-89	264	16	,	,	PUNCT
discernj-89	264	17	b.	b.	PROPN
discernj-89	264	18	,	,	PUNCT
discernj-89	264	19	strasser	strasser	PROPN
discernj-89	264	20	,	,	PUNCT
discernj-89	264	21	t.	t.	PROPN
discernj-89	264	22	,	,	PUNCT
discernj-89	264	23	kunze	kunze	PROPN
discernj-89	264	24	,	,	PUNCT
discernj-89	264	25	i.	i.	PROPN
discernj-89	264	26	,	,	PUNCT
discernj-89	264	27	&	&	CCONJ
discernj-89	264	28	zuijderwijk	zuijderwijk	PROPN
discernj-89	264	29	,	,	PUNCT
discernj-89	264	30	l.	l.	PROPN
discernj-89	264	31	(	(	PUNCT
discernj-89	264	32	2019	2019	NUM
discernj-89	264	33	)	)	PUNCT
discernj-89	264	34	.	.	PUNCT
discernj-89	265	1	narratives	narrative	NOUN
discernj-89	265	2	of	of	ADP
discernj-89	265	3	change	change	NOUN
discernj-89	265	4	:	:	PUNCT
discernj-89	265	5	how	how	SCONJ
discernj-89	265	6	social	social	ADJ
discernj-89	265	7	innovation	innovation	NOUN
discernj-89	265	8	initiatives	initiative	NOUN
discernj-89	265	9	construct	construct	VERB
discernj-89	265	10	societal	societal	ADJ
discernj-89	265	11	transformation	transformation	NOUN
discernj-89	265	12	.	.	PUNCT
discernj-89	266	1	futures	future	NOUN
discernj-89	266	2	,	,	PUNCT
discernj-89	266	3	112	112	NUM
discernj-89	266	4	,	,	PUNCT
discernj-89	266	5	102433	102433	NUM
discernj-89	266	6	.	.	PUNCT
discernj-89	267	1	https://doi.org/10.1016/j.futures.2019.06.005	https://doi.org/10.1016/j.futures.2019.06.005	PROPN
discernj-89	267	2	yin	yin	PROPN
discernj-89	267	3	,	,	PUNCT
discernj-89	267	4	r.	r.	PROPN
discernj-89	267	5	k.	k.	PROPN
discernj-89	267	6	(	(	PUNCT
discernj-89	267	7	2009	2009	NUM
discernj-89	267	8	)	)	PUNCT
discernj-89	267	9	.	.	PUNCT
discernj-89	268	1	case	case	NOUN
discernj-89	268	2	study	study	NOUN
discernj-89	268	3	research	research	NOUN
discernj-89	268	4	:	:	PUNCT
discernj-89	268	5	design	design	NOUN
discernj-89	268	6	and	and	CCONJ
discernj-89	268	7	methods	method	NOUN
discernj-89	268	8	(	(	PUNCT
discernj-89	268	9	4th	4th	ADJ
discernj-89	268	10	ed	ed	NOUN
discernj-89	268	11	.	.	PUNCT
discernj-89	268	12	)	)	PUNCT
discernj-89	268	13	.	.	PUNCT
discernj-89	269	1	sage	sage	NOUN
discernj-89	269	2	.	.	PUNCT