E-Journal of Tourism Vol.10. No.1. (2023) http://ojs.unud.ac.id/index.php/eot i e-ISSN: 2407-392X. p-ISSN: 2541-0857 E-Journal of Tourism Vol.10. No.1. (2023) http://ojs.unud.ac.id/index.php/eot ii e-ISSN: 2407-392X. p-ISSN: 2541-0857 E-Journal of Tourism p-ISSN: 2541-0857, e-ISSN: 2407-392X Volume 10, Number 1, March 2023 FOUNDER Prof. Dr. I Komang Gde Bendesa, Universitas Udayana (Scopus ID: 57193197621) Dr. Agung Suryawan Wiranatha, Universitas Udayana (Scopus ID: 56996123000) EDITOR IN CHIEF Prof. Dr. I Komang Gde Bendesa, Universitas Udayana (Scopus ID: 57193197621) EDITORIAL BOARDS Prof. Dr. Made Budiarsa, Universitas Udayana (Scopus ID: 57193715077) Prof. Dr. Terry de Lacy, Victoria University, Australia (Scopus ID: 23073072700) Prof. Geoffrey Lipman, Hasselt University, Belgium (Scopus ID: 55314553200) Prof. Christine Petr, Universite de Bretagne-Sud, France (Scopus ID: 14030556600) Prof. Patrick Legoherel, Université d’Angers, France (Scopus ID: 6506067264) Dr. Agung Suryawan Wiranatha, Universitas Udayana (Scopus ID: 56996123000) MANAGING EDITOR Prof. Dr. I Gusti Ayu Oka Suryawardani, Universitas Udayana (Scopus ID: 57190262038) PEER REVIEWERS Prof. Dr. I Wayan Ardika, Universitas Udayana (Scopus ID: 6508090296) Prof. Dr. Made Antara, Universitas Udayana (Scopus ID: 57201540950) Prof. Dr. I Nyoman Darma Putra, Universitas Udayana (Scopus ID: 24741071600) Prof. Dr. Janianton Damanik, Gadjah Mada University (Scopus ID: 57192676817) Prof. Dr. Muhammad Baiquni, Gadjah Mada University (Scopus ID: 57210758742) Prof. Dr. Bet El Silisna Lagarense, Politeknik Negeri Manado (Scopus ID: 55990881600) Dr. Devi Roza K. Kausar, Universitas Pancasila (Scopus ID: 35146005500) Dr. Hera Oktadiana, James Cook University, Australia (Scopus ID: 57079190600) PUBLISHER Centre of Excellence in Tourism, Udayana University ADDRESS Centre of Excellence in Tourism, Udayana University Jalan P.B. Sudirman Denpasar - Bali 80232 Email: ejournal.tourism@unud.ac.id; riset.pariwisata@unud.ac.id Phone: +62 81237641918; Website: https://ojs.unud.ac.id/index.php/eot/ https://ojs.unud.ac.id/index.php/eot/ E-Journal of Tourism Vol.10. No.1. (2023) http://ojs.unud.ac.id/index.php/eot iii e-ISSN: 2407-392X. p-ISSN: 2541-0857 TABLE OF CONTENTS Real Demand Survey (RDS) on The Development Plan of Jogya Agro Techno Park (JATP) in Kulon Progo Regency Purwanto Widodo, Faizi ............................................................................. 1 – 12 The Effect of Firm Size and Sales Growth on The Capital Structure and Financial Performance of The Tourism Industry in Indonesia Ida Ayu Putri Widawati .............................................................................. 13 – 21 Religious Values of Chefs in Bali and Food Waste Awareness: A Preliminary Study Gde Indra Bhaskara..................................................................................... 22 – 32 How Digital Technology Enhances Hotel Experience? Examining Experiential Marketing of Two Four-Star Hotels in Yogyakarta Maryness Patrick, William Msilu Paulo, Antonius Sumarwan .................. 33 – 45 Recovery & Survival Strategies of The Impact of Covid-19 at Hotel Losari Villas-Legian and Hotel Losari Sunset Road Bali Ida Ayu Putri Widawati, Titien Damayanti, Ni Ketut Mareni, I Wayan Tuwi ............................................................................................. 46 – 59 The Managing Hotel Employees Achieving Wow!: A Conceptual Paper Kelik Hastjarjo ............................................................................................ 60 – 73 Pentahelix Model in Planning Sport Tourism and Events in Hambalang Village, Bogor Regency Elga Hening Arinil Haq, Yustisia Pasfatima Mbulu, Fetty Nurmala Rossi ................................................................................... 74 – 84 The Analysis of Visitor Behavior to Sibetan Tourism Village, Karangasem Bali I Kadek Diana Putra, I Gusti Ayu Oka Suryawardani, Agung Suryawan Wiranatha ....................................................................... 85 – 98 E-Journal of Tourism Vol.10. No.1. (2023) http://ojs.unud.ac.id/index.php/eot iv e-ISSN: 2407-392X. p-ISSN: 2541-0857 Conservation of Traditional Games as Wisdom Value Local and Educational Tourism Attraction Rini Andari, Beni Ismarizal ....................................................................... 99 – 109 Madura Tourism Branding Through Literature Imron Wakhid Harits, Putri Nur Diana, Fatimah Fatimah, Stefan Chudy, Ulvia Ika Surya .................................................................. 110 – 117 Farmer Community-Based River Ecotourism Model in Gowa Regency Muhammad Idrus Taba, Dian AS Parawansa, Muhammad Ismail ..................................................................................... 118 – 128 An Analysis of Prominent Cultural Values in Indonesian Folktale Tourism Spots through Instagram Caption Cynantia Rachmijati, Sri Supiah Cahyati .................................................. 129 – 137