E-Journal of Tourism Vol.8. No.2. (2021): 237-249 237http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 Evaluation of CHSE-Based Homestay Business Management in Ubud Tourism Area Ida Ayu Karina Putri1*, Agung Suryawan Wiranatha2, I Gusti Ayu Oka Suryawardani2 1Master Program in Tourism, Udayana University, Indonesia 2Center of Excellence in Tourism, Udayana University, Indonesia *Corresponding Author: idaayukarinaputri@gmail.com DOI: https://doi.org/10.24922/eot.v8i2.78277 Abstract The Bali Provincial Government together with the Indonesian Minis- try of Tourism and Creative Economy in the recovery of tourism in the new normal era, by implementing the certification of cleanliness, health, safety and environmental sustainability also known as CHSE in the management of tourism business including homestay business in Ubud Tourism Area. This research aims to evaluate homestay business man- agement during Covid-19 pandemic and to evaluate tourism recovery efforts in Ubud Tourism Area. The research was conducted by observ- ing 30 homestays in the Ubud Tourism Area. Data analysis technique was using qualitative and quantitative descriptive analysis. The results showed homestay business management in the Ubud Tourism Area has already a good implementation of CHSE management. Tourism recov- ery efforts in Ubud Tourism Area were ‘We Love Bali’ campaign, the establishment of a green zone and socialization for strengthening the destination organization management-governance destination that have been well implemented. Keywords: covid-19 pandemic, tourism management , recovery plan, new normal Article Info Submitted: August 29th 2021. Accepted: September 26th 2021. Published: September 30th 2021 50% to the GRDP of Bali Province (Mer- deka, 2020). Recovery efforts carried out by the Provincial Government of Bali and the Government of Indonesia through the Mi- nistry of Tourism and Creative Economy in the recovery of tourism in the new normal era are encouraging the arrival of domes- tic tourists and local visitors by implemen- ting health protocols in tourism activities by issuing standard and certification pro- grams for cleanliness, health, safety, and environment sustainability, which is then INTRODUCTION The Covid-19 outbreak occurred in early 2020 which spread rapidly causing a major impact on the global tourism industry due to restrictions on community activities and restrictions on travel. Restrictions on tourism activities worldwide have caused a drastic decrease in the number of foreign tourist arrivals to Bali Province since the beginning of April 2020 which has an im- pact on Bali’s economic growth because the tourism sector contributes more than E-Journal of Tourism Vol.8. No.2. (2021): 237-249 238http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 implementation and deviations that occur in achieving the goals. Management theo- ry is used to evaluate the management of homestay businesses in the Ubud Tourism Area. Crisis management is a strategic planning process for crises which consists of a process that changes some risks from negative conditions with the aim that orga- nizations can control activities (Banks in Rini Sugiarti, 2012), Crisis management framework according to Fink (1986) in Rit- chie , (2004) consists of four stages, name- ly 1) prodromal stage or the stage when a crisis occurs and cannot be avoided, 2) ac- tuate stage or stages of crisis that cannot be handled and cause losses, 3) chronic stage or stages of post-crisis recovery conditions such as recovery, and 4) resolution is the stage of routine recovery back to a better or new direction. The chronic stage represents a crisis condition for homestay businesses in the new normal era in the Ubud Tourism Area. METHODS This research was conducted in the Ubud Tourism Area, Gianyar Regency with a coverage area of Ubud, Tegallalang and Payangan Sub-Districts. This research met- hod uses a qualitative method with an exp- loratory approach. An exploratory research approach is used to examine the phenome- non of the performance of homestay busi- nesses during the Covid-19 pandemic and the application of health protocols by ho- mestay businesses in the new normal era in the Ubud Tourism Area. Data collection techniques were carried out by observati- on, surveys through in-depth interviews and documentation. Population and samp- le collection techniques were carried out using purposive sampling. The population in this study were the owners or managers of homestay businesses in the Ubud Tou- rism Area, which consisted of a total of 30 abbreviated as CHSE with the label of “In- donesiaCare” which has been regulated in the Regulation of the Minister of Tourism and Creative Economy of the Republic of Indonesia Number 13 of 2020 on tourism businesses, including the homestay busi- ness. Homestay businesses in the Ubud Tourism Area, from the beginning of tou- rism development in Bali to the Covid-19 pandemic, still maintain services and hos- pitality with a culture-based approach to the local community so that homestay businesses can be a safe and comfortable accommodation business choice, it is ne- cessary to conduct research on manage- ment evaluation homestay business in the new normal era. Based on the urgency of this background, this article has the objec- tives of 1) to analyze the performance of homestay businesses during the Covid-19 pandemic, 2) to evaluate the management of CHSE-based homestay businesses in the Ubud Tourism Area, and 3) to formulate a recovery plan for these businesses. homes- tay business in the new normal era in the Ubud Tourism Area. LITERATURE REVIEW The theory used in this study is ma- nagement theory (Terry, et al 2020) and crisis management theory (Ritchie, 2004). According to Terry et al. (2000) the achie- vement of predetermined goals is to use the help of human resources and other sources. The management function in this theory consists of 1) the planning function, which is to determine the goals to be achieved in the future, 2) the organizing function, na- mely classifying and determining activi- ties and assigning responsibility to certain parties to carry out these activities., 3) the actuating function by determining the need for human resources through development to achieve the goals to be achieved and 4) the controlling function by measuring the E-Journal of Tourism Vol.8. No.2. (2021): 237-249 239http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 homestays. The technique of determining informants is to determine key informants with the consideration of informants kno- wing the condition of the Ubud Tourism Area, including the Chairperson of the Ubud Homestay Association, the Chairper- son of the Indonesian Hotel and Restaurant Association (PHRI) of Bali Province, the Gianyar Regency Tourism Office, Commu- nity Leaders from Puri Saren Agung Ubud and the owner of ARMA Museum. The data analysis technique used in this study was quantitative descriptive by narrating statistical results from the evalu- ation of homestay business management in the Ubud Tourism Area. The quantitative descriptive analysis technique uses a Likert scale using five points of assessment to me- asure the readiness of homestay owners in implementing CHSE-based management through observational guidance. Observa- tions consist of 16 parameters which are presented in Table 1. Overview of Homestay Businesses in Ubud Tourism Area The origin of the development of ho- mestay businesses as the epicenter in the Ubud Tourism Area homestay has been known to have started in the early 1930s with the arrival of foreign painters who stayed at the Ubud Palace. Foreign tourists staying at that time were treated like family and were not treated as foreigners. The ser- vice and friendliness during their tempora- ry stay at Puri Agung Ubud caused many foreign tourists to have the same experien- ces. Along with the times, Puri Ubud has inspired the local people in Ubud Village to change their residence into a temporary lodging place for tourists so that they can benefit economically and maintain arts and Table 1. Parameters of CHSE-Based Homestay Management Observation Guidelines in the Ubud Tourism Area Parameter Cleaning with disinfectant on banisters, tourist facilities, and tourist items. Provide hand washing facilities with soap/handsanitizer that are easily accessible to guests. Cleaning the Air Conditioner (AC) filter regularly. Ensure that public spaces and goods are free of vectors and disease-carrying animals. Checking the temperature and spraying disinfectant for guest luggage. The officer or employee of the temperature checker uses a faceshield. Require workers/HR and guests to wear masks. Set the distance on the seat or floor in the reception unit. Put up an appeal board or poster for the prevention of Covid-19 Provide covered trash cans and waste sorting. Implementing a non-cash payment method (cashless payment). Cooperating with health facilities. Implementing Standard Operating Procedures for Managing Homestay Businesses dur- ing the Covid-19 Pandemic. Dissemination of information to Maintain a Clean and Healthy Lifestyle Coordinating with the local Covid-19 Task Force Always seek and comply with health regulatory information from the government and related agencies. E-Journal of Tourism Vol.8. No.2. (2021): 237-249 240http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 culture and the existence of a homestay bu- siness spreads in every coverage area in the Ubud Tourism Area. Figure 1. Ubud area of Puri Saren Agung Source: Research Documentation, 18 April 2021 Harmony as an important aspect in achieving happiness is what homestay ow- ners in the Ubud Tourism Area are trying to realize by applying the Tri Hita Kara- na philosophy. The elements of Tri Hita Karana are modified into parahyangan, palemahan and pawongan. Suteja (2012) in Wiweka (2014) explains that the philo- sophy of Tri Hita Karana is three sources of happiness or well-being which consists of three aspects, namely the spiritual aspect (parahyangan) which is a harmonious and balanced relationship between humans and God, the social aspect (pawongan) is har- monious relationship between humans and other humans and environmental aspects (palemahan) is the relationship between humans and the environment. The homes- tay business management from the results of observations and interviews with ho- mestay business owners in the Ubud Tou- rism Area can be seen in Table 2. The parahyangan aspect in Table 4 can be seen from the presence of sanggah, the family shrine and religious ceremonies carried out by homestay owners for spiritu- ality and fostering a good relationship with God by carrying out traditional ceremonies and rituals that grow in Bali. Sanggah and traditional ceremonies from the owner’s fa- mily become a cultural sight when guests are in the Balinese Traditional Homestay compounds as shown in Figure 2. Figure 2. Foreign Tourists Celebrate Ga- lungan Day with the Homestay Owner Source: Instagram of Nyoman Sandi Guest House Table 2. Implementation of Tri Hita Karana in the Management of Homestay Businesses in the Ubud Tourism Area Parahyangan (Maintaining a harmo- nious relationship with God) Pawongan (Maintaining harmonious relations between humans) Palemahan (Maintaining a harmonious relationship with the environ- ment) The homestay owners hold a prayer cer- emony Limiting the activi- ties of tourists in the procession of religious ceremonies The principle of equity (brotherhood) between home- stay owners and employees Involvement of local residents as homestay employees Special layout for tourists in the homestays Use of local building materi- als Maintain the cleanliness and beauty of the local environ- ment Work to conserve potential and resources Source: Field Survey Results, 19 April 2021 E-Journal of Tourism Vol.8. No.2. (2021): 237-249 241http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 The foreign tourist couple in Figure 2 is celebrating Galungan Day with Pande Gunadi Putra’s family as the homestay ow- ner. The foreign tourists in their uploads on Instagram media told the procession of the prayer ceremony and stated that participa- ting in the celebration of the holiday was an unforgettable experience because they could recognize and understand the culture practiced in Bali as well as an authentic ex- perience that cannot be experienced if they had stayed in hotels in general. Second, the pawongan aspect is seen in the application of the principle of equity between owners, administrators, homestay employees, and the involvement of local communities as employees. The pawongan principle can also be realized in the form of providing special services by providing valuable experiences offered as shown in Figure 3. Figure 3. Tourist Activities at Nyoman Sandi Guest House Source: Instagram of Nyoman Sandi Guest House The picture above shows the activities of foreign tourists while staying at Nyoman Sandi Guest House. The activities offered include cooking class activities such as ma- king Balinese culinary specialties, lawar, making and decorating prayer facilities such as canangs, offerings, rice harvesting activities in the rice fields and interacting with local farmers. Tourists can try to use the traditional clothes of the archipelago such as using kebaya, cloth, and scarves. Experience is the first important element for tourists staying in homestays apart from room facilities. Tourists can interact with local families, eat Balinese food, and live life like a local is something that is not possible in a hotel. The owner of a homes- tay business in the Ubud Tourism Area in the palemahan aspect is reflected in physi- cal care to maintain the sustainability and beauty of the environment. Homestay care can be done by doing spiritual cleansing or purification through a traditional ceremo- ny procession to minimize the influence of leteh, which means dirty or bad conditions that need to be neutralized through religio- us ceremonies that can foster a sense of se- curity and comfort for tourists, employees, and homestay owners. RESULTS AND DISCUSSION Homestay Business Performance during the Covid-19 Pandemic in Ubud Tour- ism Area The Covid-19 pandemic has had a major impact on all sectors, including the tourism sector. The Ubud Tourism Area is a center for arts and cultural tourism, feeling the impact of the Covid-19 pandemic, such as shop closures, job losses, and decreased income. The accommodation business in the Ubud Tourism Area must be tempo- rarily closed because there are no tourists staying, as is the case with homestay bu- sinesses. The declining performance of homestay businesses during the Covid-19 pandemic includes a decrease in occupan- cy, operational changes, and a decrease in prices in managing homestay businesses during the Covid-19 pandemic. The Covid-19 pandemic has caused hotel occupancy rates in Bali to drop dras- tically. Based on interviews with homestay business owners in the Ubud Tourism Area, there was a decline in homestay business occupancy in Ubud District by 80%, whi- E-Journal of Tourism Vol.8. No.2. (2021): 237-249 242http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 le before the pandemic the occupancy rate reached 90% to 100%. There was a 90% decrease in occupancy in Tegallalang and Payangan sub-districts because the two sub-districts are alternative destinations if accommodation businesses in Ubud District are fully booked or crowded. Changes in the operation of homes- tay businesses in the Tourism Area during the Covid-19 pandemic because there is an adaptation period in the new normal era. Homestay business owners must develop standard operating procedures during the Covid-19 pandemic for managers, emplo- yees, and tourists. Standard operating pro- cedures for homestay managers or owners include setting operating hours or the dea- dline for tourist acceptance, limiting the number of tourists in one room, the need to use masks and the flow of tourist entrances. The Covid-19 pandemic has caus- ed several accommodation businesses to temporarily close their operations or redu- ce prices and provide vouchers for tourists who stay overnight to generate income du- ring the Covid-19 pandemic. Accommoda- tion businesses in the Ubud Tourism Area which consist of homestay businesses, vil- las, hotels and resorts provide the best of- fers at lower prices compared to conditions before the Covid-19 pandemic. Competiti- on in price offers between accommodation businesses is due to price declines, which is one of the efforts to survive during the pan- demic, as has been done from star hotels to homestay businesses. A homestay business in the Ubud Tourism Area with complete facilities such as a bedroom, swimming pool, breakfast, Air Conditioner (AC) faci- lities and community activities before the Covid-19 pandemic which has a normal price range of Rp. 400,000/night up to Rp. 650.000/night must compete with five-star hotels that offer the same price as the nor- mal price range for homestay businesses. This causes the homestay business to have to reduce the price to half of the normal pri- ce so that the business can survive for the cost of maintaining facilities. The results of observations and sur- veys conducted show that the normal ho- mestay price range before the Covid-19 pandemic and the promo price during the Covid-19 pandemic per night in the Ubud Tourism Area can be seen in Table 3. The comparison of homestay prices before the pandemic and during the pande- mic in Table 5.1 provides an overview of the change in homestay rates in normal si- tuations and during the Covid-19 pandemic it fell by 50% with the hope that domestic tourists could stay because the market for new normal tourism is domestic tourists and the local people. Homestay businesses in their per- formance during the Covid-19 pandemic were circumvented by packing staycation packages. Staycation is a form of vacation or recreation in a tourism area that has a relatively close distance, with a short time and a more affordable price. The packa- ging of the staycation trend in the homes- tay business is to offer room use packages with conditions for check-in and check-out on the same day (Day Use) and the use of rooms for 2 days 1 night (One Night Stay) as offered by Gunung Merta Bungalows in Figure 4. Table 3. Price Range Comparison of Homestay Businesses Before and During the Co- vid-19 Pandemic in Ubud Tourism Area Normal Prices Prices during the Covid-19 Pandemic Rp. 200.000 – Rp. 300.000 Rp 100.000 – Rp150.000 Rp. 350.000 – Rp. 450.000 Rp. 175.000 – Rp. 250.000 Rp, 500.000 – Rp.650.000 Rp. 250.000 – Rp. 350.000 Source: Research Survey Results, 2021 E-Journal of Tourism Vol.8. No.2. (2021): 237-249 243http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 Figure 4. Offers Staycation Packages at Gunung Merta Bungalows Ubud Source: Instagram of Gunung Merta Ubud The staycation offer made by Gunung Merta Bungalows which can be seen with Instagram media in Figure 4, is to offer packages such as one night stay and dayca- tion. One night stay package with facilities to stay in a superior room, get a welcome drink, and access to a swimming pool. The daycation or daypass package consists of a daycation with lunch (stay in a superior room with a duration of 5-7 hours, lunch, pool access and wi-fi access), birthday daycation (stays in a superior room with a duration of 5 to 7 hours, welcome drink, bed decoration, birthday cake, wi-fi access and swimming pool), day cation with BBQ (stay in superior room, BBQ style lunch, free wi-fi access and swimming pool ac- cess. CHSE-Based Homestay Business Man- agement Evaluation Management of CHSE-based homes- tay businesses in the Ubud Tourism Area in an effort to restore tourism was analy- zed using Management theory by (Terry, et al. 2002) which consists of four functions, namely (1) planning, (2) organizing, (3) ac- tuating, and (4) monitoring. (1) Planning Recovery efforts carried out by the Government of Indonesia through the Mi- nistry of Tourism and Creative Economy of Indonesia in the recovery of tourism in the new normal era, namely attracting do- mestic tourists and local visitors to visit by implementing health protocols in tourism activities. The planning function carried out by the Ministry of Tourism for the Creative Economy is to develop health protocol pa- rameters from June 2020 to July 2020 by collaborating and synergizing with tourism industry stakeholders, central and regional government actors and academics. The Ministry of Tourism and Cre- ative Economy (Kemenparekraf) issued Regulation of the Minister of Tourism and Creative Economy of the Republic of In- donesia Number 13 of 2020 concerning cleanliness, health, safety, and environment sustainability certification, which was then abbreviated as CHSE with the label “Indo- nesiaCare” to measure readiness for imple- menting health protocols and issuing gui- delines. CHSE implementation in tourism businesses including tourist attractions, ho- tels, tourist lodges, restaurants, white water rafting, tourism transportation businesses, diving tours, and golf tours in the new nor- mal era. Planning for the implementation of health protocols in homestay busines- ses in the Ubud Tourism Area begins with the approach of association members, then asks the readiness of each member of the association, and prepares health protocols according to the implementation guideli- nes by the Ministry of Tourism and Crea- tive Economy. The purpose of the CHSE certification is to control the spread of the Covid-19 virus and build the confidence of tourists and visitors to feel safe while in the homestay. (2) Organizing The function of organizing the ma- nagement of CHSE-based Homestay Busi- nesses in the Ubud Tourism Area is to de- termine the responsibilities and obligations of stakeholders in the CHSE verification and certification process. The organiza- tion of homestay businesses is led by the Gianyar Regency Tourism Office, which is responsible for issuing CHSE certification E-Journal of Tourism Vol.8. No.2. (2021): 237-249 244http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 at the regional level, approaches and disse- minates homestay businesses to implement health protocols, coordinates with the Gia- nyar Regency Hotel and Restaurant Asso- ciation (PHRI) and Ubud Homestay Asso- ciation (UHSA) in distributing information related to CHSE verification and supervi- sing the implementation of CHSE parame- ters for homestay businesses in the Ubud Tourism Area. PHRI Gianyar Regency has the responsibility as a team of verifiers for the homestay business assessment process that will carry out the CHSE certification process and is responsible for providing the latest information and policies from the government and related agencies to af- filiate members including UHSA. UHSA has the responsibility to record association members by taking a personal approach to implementing a comprehensive CHSE- based health protocol. (3) Actuating The actuation in the management of the CHSE-based homestay business in the Ubud Tourism Area includes steps to achie- ve goals, namely by carrying out the verifi- cation and certification process carried out by the Ministry of Tourism and Tourism Economy and the Gianyar Regency Go- vernment as shown in Figure 5 below. Figure 5. Tourism Business Management Verification and Certification Flow Source: https://chse.kemenparekraf.go.id Figure 5. describes the steps in the CHSE-Based Management verification and certification process for Tourism Busines- ses. The CHSE-Based Homestay Business Management verification and certification process begins with registering a homes- tay business identity and account activity on the official website of the Ministry of Tourism and Creative Economy. Registra- tion and account activity is done by registe- ring an active email address and activating an account. The next step is to conduct an assessment according to the CHSE Imple- mentation Guidelines for Homestay Bu- sinesses. The assessment process can be done online. Homestay owners can down- load the questionnaire or assessment form provided on the Ministry of Tourism and Creative Economy website. For homestay businesses that meet the assessment criteria, the homestay busi- ness owner will be directed to upload a self- declaration statement by sending the results of the self-assessment to the system which will be forwarded to the Auditor Team. The self-assessment audit process will be car- ried out by a team of auditors consisting of a national integrated team (Ministry of Tourism and Creative Economy, Ministry of Health, and the Association of Indo- nesian Hotels and Restaurants), the Bali Provincial Government and the Gianyar Regency Government. The self-assessment statement that has been carried out by the homestay owners will be forwarded to the auditor to go to the process stage by fol- lowing up on filling out the questionnaire and supporting evidence that has been sub- mitted by the homestay business owners. Homestay owners who pass the validation process can fill out a self-declaration sta- tement and get an “I do Care” Certificate and Labeling by an Indonesian certificati- on agency, but homestay owners who do not pass will be given a recommendation by the auditor team to draw up corrective steps according to the parameters that have not been met. The number of tourism businesses that received CHSE certification in Bali Provin- ce based on data contained in the Ministry of Tourism and Creative Economy’s web- site consists of 1006 businesses consisting E-Journal of Tourism Vol.8. No.2. (2021): 237-249 245http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 of 41 tourist attractions, 215 homestay and tourist cottage businesses, 528 hotels, 178 restaurant units and 9 transportation service businesses. The homestay and tourist cotta- ge businesses located in the Ubud Tourism Area with a total of 399 units whose distri- bution can be seen in Figure 6. Figure 6. Percentage of CHSE Certified (I Do Care) Homestays or Tourist Cottages in Ubud Tourism Area Source: Ministry of Tourism and Creative Economy, 2021 Figure 6. shows a chart of the per- centage of CHSE (I Do Care) certified ho- mestay businesses with a total of 139 units (35%) in Ubud Sub-District, 135 units (34%) in Tegallalang Sub-District and 125 units (31%) in Payangan Sub-District. The percentage of the number of homestay bu- sinesses in the Ubud Tourism Area indi- cates that the actuating function from the local government to the homestay business owner has been effective. (4) Monitoring Monitoring is a stage in management which is the process of observing activities to ensure standard procedures with the aim of planning and taking corrective steps if there are deviations. Monitoring function is carried out on the management of ho- mestay business in the Ubud Tourism Area through monitoring the implementation of the CHSE Readiness protocol from the Mi- nistry of Tourism and Creative Economy that has been carried out by homestay bu- sinesses by coordinating and involving the government at the ministry level, the Bali Provincial Government, and the Gianyar Regency Government based on their func- tions and responsibilities. Management Evaluation of CHSE- Based Homestay Businesses in Ubud Tourism Area Evaluation of the implementation of the protocol for cleanliness, health, safe- ty, and environmental sustainability was carried out on 30 homestay businesses in the Ubud Tourism Area by conducting in- terviews and observations with homestay business owners. Figure 7. Application of the CHSE Proto- col in Homestay Business Source: Research Documentation, 10 April 2021 Observations were made using obser- vation guidelines that were compiled based on the parameters contained in the self-as- sessment with the guidelines of the Ministry of Tourism and Creative Economy Regula- tion No. 13 of 2020 concerning Standards and Certification of Cleanliness, Health, Safety, and Environmental Sustainability of the Tourism Sector in the Corona Virus Disease Pandemic. The results of the eva- luation of the management of the homestay business management in the Ubud Tourism Area can be seen in Table 4. Table 4. shows that the level of implementation of the CHSE-Based Ho- mestay Business Management Procedu- res in the Ubud Tourism Area is categori- zed as good with a percentage of 76.20% E-Journal of Tourism Vol.8. No.2. (2021): 237-249 246http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 which means that the homestay business in the Ubud Tourism Area has complied with and implemented the parameters con- tained in the implementation of the CHSE protocol well, but still has to be improved, such as the parameter Spacing the Seat or Floor in the Reception Unit with a score of 50.67% which means that these parameters have been applied enough. The results of observations and interviews show that ho- mestay business owners are of the opinion that adjusting the distance in the homestay business area is not necessary because the homestay is a Balinese compound building concept with an open area so that tourists do not need to keep their distance because Table 4. Evaluation of the Implementation of CHSE-Based Homestay Business Manage- ment Procedures in the Ubud Tourism Area Observation Parameters Score (%) Category Cleaning with disinfectant on banisters, tourist facili- ties, and tourist items. 114 76 Very good Provide hand washing facilities with soap/handsani- tizer that are easily accessible to guests. 130 86,67 Good Cleaning the Air Conditioner (AC) filter regularly. 117 78 Good Ensure that public spaces and goods are free of vec- tors and disease-carrying animals. 98 65,33 Good Checking the temperature and spraying disinfectant for guest luggage. 98 65,33 Good The officer or employee of the temperature checker uses a faceshield. 97 62,67 Good Require workers/HR and guests to wear masks. 142 94,67 Very good Set the distance on the seat or floor in the reception unit. 76 50,67 Enough Put up an appeal board or poster for the prevention of Covid-19 93 62,00 Good Provide covered trash cans and waste sorting. 100 66, 67 Good Implementing a non-cash payment method (cashless payment). 99 66,00 Good Cooperating with health facilities. 128 85,33 Very good Implementing Standard Operating Procedures for Managing Homestay Businesses during the Covid-19 Pandemic. 137 91,33 Very good Dissemination of information to Maintain a Clean and Healthy Lifestyle 138 92 Very good Coordinating with the local Covid-19 Task Force 140 93,33 Very good Always seek and comply with health regulatory in- formation from the government and related agencies. 140 93,33 Very good Level of Implementation of CHSE-Based Homestay Business Management Procedures in Ubud Tourism Area 1.946 76. 83 Good Source: Data Analysis Results, 2021 E-Journal of Tourism Vol.8. No.2. (2021): 237-249 247http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 tourists can wait in the bale daja (north side building) or bale dangin (east side building) so as not to cause a crowd. Homestay Business Recovery Plan in Ubud Tourism Area in the New Normal Era Implementation of the CHSE Protocol in the ‘We Love Bali’ Campaign The Provincial Tourism Office and the Ministry of Tourism and Creative Economy are restoring the tourism sector in Bali Province by inaugurating the ‘We Love Bali’ campaign. ‘We Love Bali’ is an educational program on the application of CHSE-based health protocols with the aim of creating tourist safety in tourist attrac- tions and building safety awareness in the mindset of tourism actors and tourists. The Ubud Tourism Area was part of the ‘We Love Bali’ campaign held on November 25, 2020 to November 26, 2020 through the visit of participants to tourist at- tractions in Ubud Sub-District, Tegallalang Sub-District and Payangan Sub-District. Participants got facilities of accommoda- tion for two nights at a hotel or homestay that have been determined by the commit- tee. Participants visited tourist attractions that had implemented the CHSE protocol including Puri Saren Ubud (Ubud), Ceking Rice Terrace (Tegallalang) and Sekar Bumi Farm (Payangan). Visits to tourist attrac- tions were ended by going to the accom- modations that have been determined by implementing health protocols. The accommodation businesses in Ubud District that have been selected are those that have implemented the CHSE protocol and are ready to serve We Love Bali participants. The procedure for accep- ting ‘We Love Bali’ participants using the CHSE protocol from checking temperatu- re, cleaning participants’ belongings with disinfectant liquid, filling out participant check lists, providing holy places with soap and hand sanitizer, maintaining distance and using masks have been implemented. The response of the participants was very positive in the ‘We Love Bali’ activity. The We Love Bali campaign can be a promo- tional medium for tourism recovery by en- suring that tourist attractions, restaurants, and accommodation businesses are safe to visit because they have implemented health protocols. Figure 8. We Love Bali participants taking a group photo at the Homestay Source: Ubud Homestay Association Ar- chives (2020) Ubud Tourism Area as a Green Zone The Bali Provincial Government has prepared a Covid-19 Free Green Zone which will be used as a Free Covid Corri- dor (FCC). The Covid-19 Free Green Zone is a safe zone for Covid-19 safe tourist tra- vel by establishing a healthy zone through a vaccination program for the community, tourism actors and people who live and work in tourism areas. The implementation of the Covid-19-free green zone has been realized in three areas, namely in Ubud, Nusa Nusa and the Sanur Tourism Area. The Indonesian government supports the opening of a green zone in the Ubud Tourism Area by providing 47,045 doses of vaccine. Mass vaccination is carried out by tourism workers as the first step in the plan to open tourism in Bali. The mass vac- cination program carried out in the Ubud Tourism Area is for the trust of tourists who will visit, in addition to mass vaccinations, there are improvements to facilities by ad- ding a PCR lab to facilitate the process of E-Journal of Tourism Vol.8. No.2. (2021): 237-249 248http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 monitoring tourists in an effort to control Covid-10. The Bali Provincial Government will monitor the effectiveness of vaccines in the three regions in June 2021. If there is a graph of a decline in Covid-19 cases, foreign tourism will be opened by conside- ring countries that are still volatile. Figure 9. President Jokowi’s Visit at Puri Saren Ubud Source: Ministry of Health, 2021 Dissemination of Strengthening Regional Destination Governance The Ministry of Tourism and Cre- ative Economy is strengthening the Desti- nation Organization Management (DMO) Structure and Destination Governance at the Local Government Level (Destina- tion Governance) by holding a ‘Kick Off Program for Strengthening Destination Management Organization Governance (DMO-DG). It is a structured and syner- gistic management of tourism destinations that includes the functions of coordinating, planning, implementing, and controlling organizations in an innovative and syste- matic way through the use of integrated networks, information, guided technology with the participation of the community, tourism associations, tourism industry, aca- demics, and government that has process objectives and benefits for the community (Ministry of Tourism 2013). The purpose of the dissemination of Strengthening the Structure and Governan- ce of Regional Destinations is an effort to revitalize the Province of Bali as a tourism destination and restore the Tourism Area in Bali towards the green zone. Dissemination of Strengthening Structure and Governan- ce of Regional Tourism Destinations is a strategy or management tool by involving academics, tourism actors, communities, community leaders, local governments and the media. Dissemination of Strengthening the Structure and Governance of Regional Tourism Destinations was held in the tou- rism green zone of Bali Province, namely the Nusa Dua Tourism Area, Sanur Tou- rism Area and Ubud Tourism Area. Figure 10. Dissemination of DMO-DG Strengthening at Royal Pita Maha Ubud Source: Balipost CONCLUSION The performance of homestay busi- nesses during the Covid-19 pandemic ex- perienced a drastic decline. Evaluation of the implementation of management of ho- mestay businesses based on CHSE in the Ubud Tourism Area has been carried out on 30 homestay businesses with good imple- mentation (76.20%), but still needs to be improved, for example on the parameter Setting the Distance on the Seat or Floor in the Reception Unit with a score of (50.67%) which means the implementation was quite good. The recovery plan for Homestay bu- sinesses in the Ubud Tourism Area in the new normal era is guided by strengthening human resources, strengthening operational resources, and strengthening administra- tion and management. Recommendations E-Journal of Tourism Vol.8. No.2. (2021): 237-249 249http://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857 that can be given include (1) the Gianyar Regency Government needs to evaluate the parameters of CHSE certification and, facilitate CHSE-based health protocols for homestay actors (2) Tourism entrepreneurs are expected to be able to build synergy and support CHSE-based homestay mana- gement. (3) The homestay owner supports the CHSE certification program and forms an integrated network of homestay busi- ness owners in the Ubud Tourism Area. (4) Academics are expected to be able to map the tourism potential in the Ubud Tourism Area, which can be promoted with the acti- vities of tourists staying at homestays. 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