E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 47 e-ISSN 2407-392X. p-ISSN 2541-0857 Rural Creative Tourism as A Growth Triangle on The Slopes of Mount Sumbing, Magelang in The New Era of Normality Muhamad Muhamad*, Sri Rahayu Budiani Universitas Gadjah Mada, Yogyakarta *Corresponding Author: drmuhammad@ugm.ac.id DOI: https://doi.org/10.24922/eot.v9i1.84035 Article Info Submitted: January 10th 2022 Accepted: March 6th 2022 Published: March 31th 2022 Abstract The substantial goal is how the creative tourism in rural areas can develop through tourism activities where the tourist can develop the creative po- tential through active participation in the experience of learning arts, leg- acies, or special characteristics of the location as the destination. The im- plementation method explains clearly about the research subject during the pandemic: such as gathering information by identifying problems and asking questions so that answers will be found in the field, researchers will ensure the capability/feasibility of other variables. The variables in the study include: the component of destination requirements as an im- portant element so that tourists feel satisfied and enjoy all the components contained in the destination. The results of the service activities for the development scheme of the assisted villages are used to determine the important elements in cruising tours so that a model of developing a tour- ism village development that is independent and prosperous is formed. Including policy elements at the government level and village level in the master plan for tourism development on the slopes of Mount Sumbing and its surroundings in a quality and sustainable tourism. Suggestions for the next research is to build relevant theories that can be used as a refer- ence for the next researcher. Keywords: creative tourism; independent tourism village. INTRODUCTION Background Through the strategic area of regional tourism which has the main function of Magelang Regency, Central Java currently has tourist attractions that are on the rise, namely villages located on the slopes of Mount Sumbing. Some of the villages that are growing rapidly in the tourism sector are: Kebon Legi Village, Banjarejo Village, Temanggung Village, and Mangli Village, this village is located in Kal- iangkrik District, Magelang Regency. The region has been designated as Strategic tourism region in addition to Mount Sumbing Agrocity Region, Borobudur Ag- rocity Region, and Merapi-Merbabu Ag- rocity Region. The three areas are strategic areas with the theme of developing natural tourism areas, agricultural tourism and cul- tural tourism areas of Mount Sumbing. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 48 e-ISSN 2407-392X. p-ISSN 2541-0857 On the highest slope is Temanggung Village, which has a beautiful natural and exotic cultural landscape. The Butuh Hamlet is nicknamed as the Nepal van Java. True to its nickname, Butuh Hamlet offers its unique scenery in the form of vil- lagers; houses on the mountainous slope, seemingly piling up to one another, as can be seen in Nepal. Nepal is a country located in South Asia and one of the landlocked na- tions. Nepal only has two land borders, one with PRC in the north, and India in the south, west, and east. Despite its small ter- ritory, the nation has a diverse landscape, from the damp Teri in the south, to the tall Himalayas in the north. Nepal has eight of the ten tallest summits in the world, includ- ing Mount Everest near the Chinese Bor- der. Kathmandu is the capital and its larg- est city. A difference between Nepal van Java in Temanggung Village, Magelang Re- gency with Nepal is, while Nepal has a background scenery of Mount Everest, Ne- pal van Java has the background scenery of Mount Sumbing. When the weather is clear, the 3,371 meter tall mountain be- comes the main background of Butuh Hamlet. The scenery of houses that seems to pile up atop one another and the back- ground of Mount Sumbing created a per- fect combination for photography. The Nepal van Java experience is perfect for drone cameras, which can capture the houses that pile up on the slope perfectly, which itself is an exotic tourism attraction in Butuh Hamlet During holiday, the area is packed with visitors. Vehicles, from motorbikes to cars usually packed the roads of Butuh Hamlet. The visitors only need to pay for a parking fee if they want to visit the Nepal van Java in Butuh Hamlet. The fee amounts to Rp 2,000 for motorbikes and Rp 5,000 for cars. Due to the Covid-19 sit- uation, the visitors must follow the health and safety protocols, like wearing masks, washing hands with soaps, and social distancing. If one is feeling sick or under the weather, it is advisable to stay at home instead. A hamlet in Magelang Regency is famous for its similarity with the Himalaya Mountain Range, Nepal. The hamlet has multiple story houses with the background scenery of the magnificent Mount Sumbing in the north. The beautiful pano- rama and the incredibly fresh air will leave a lasting positive impression in every visi- tor’s heart and memory. Butuh Hamlet is located in Temanggung Village, Kal- iangkrik District, Magelang Regency, Cen- tral Java. The location of this hamlet is claimed to be the highest in Magelang Regency, lo- cated right at the foot of Mount Sumbing with an altitude of 1,620 meters above sea level. The hamlet is located at the northern- most area. The Mount Sumbing itself is di- vided into three regions; Magelang, Won- osobo, and Temanggung. A river flows through the center of the hamlet, dividing the area. The term Nepal van Java has re- cently surfaced in Indonesia’s tourism In- dustry. Because of its beauty, which is comparable to Nepal’s villages, Butuh Hamlet, located on the slope of Mount Sumbing, became the highlight of both do- mestic and international tourism. The Vil- lage Tourism concept itself is currently promoted by The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Bapa- rekraf), considering the thousands of vil- lages scattered throughout Indonesia, which mostly have their own tourism and creative economy potential that can be de- veloped. The Village Tourism concept itself is currently promoted by The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Ke- menparekraf/Baparekraf), considering the thousands of villages scattered throughout Indonesia, which mostly have their own tourism and creative economy potential that can be developed. So why Nepal van http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 49 e-ISSN 2407-392X. p-ISSN 2541-0857 Java? The nickname is given because of the tourism village’s location which is at the slope of Mount Sumbing, and its houses are seemingly piled up to one an- other, just like the ones in Nepal. Further- more, when the weather is clear, we can see directly the beauty of Mount Sumbing which became the background of Butuh Hamlet. Traveling activities in the Butuh Hamlet include exploring the village which has its own characteristics. Tourists go around the village, experiencing the beau- tiful and friendly atmosphere of Butuh Hamlet and follow the daily activities of the residents of Butuh Hamlet, namely farming. Farming or picking your own vegetables in the Butuh Hamlet. Nepal van Java is also equipped with various Insta- gramable spots that we can use to take pic- tures and share them on social media. Some of these places are in the Hamlet Gate, Nepal Terrace, Depok Park, Mosque Terrace, to Climbing Gate. After the tourists have explored the tourist villages, there are also coffee shops in people’s houses and viewing positions that offer 360-degree beautiful views. In addition to the enjoyable beautiful sunrise, the Butuh Hamlet tourist village also has a selection comfortable homestay to be a place to rest, while waiting for the sun to start to rise. Route to Nepal van Java to go to Nepal van Java, there are two routes that we can choose, namely through Yogya- karta and Semarang. The difference is, if from Yogyakarta takes about 2 hours. Meanwhile, from Semarang and using the toll road, it takes about 2.5 hours to travel. Interest in tourist visits can be seen in the table below. As can be seen, before going viral on social media, the average Nepal van Java visitor was only around 251 people per month. Now the average visit has increased dramatically to 19,113 people per month. In early 2021, the tourist visitors amounted to 19,605 people. The number had decreased from the previous month, which amounted to 28,520 people. In February 2021, the number of visitors experienced a decrease of more than 40% to 8,814 people and experienced an increase in the next month of 3,731 people, amounting to 12,545 people. Meanwhile, from April to May 2021, the number of visitors keeps de- creasing as the Enforcement of Re- strictions on Community Activities (PPKM) gets more and more strict. Figure 1. Rate of Tourist visitors to “Nepal van Java” during the Covid-19 pandemic. From Figure 1 above, it can be seen that the number of tourists who visited the Nepal van Java in 2020 were increasing. The number were then decreased to May 2021 along with the implementation of the Enforcement of Restrictions on Commu- nity Activities (PPKM). Even so, the num- ber of tourists from January to May 2021 is still higher than January to May 2020. The number of tourists visiting the growth tri- angle area affects the amount of income from the tourist attraction. The length of stay of tourists also affects the incoming income. Theoretically, the longer tourists stay in a tourist destination, the more money they spend in that area, at least for the purposes of eating, drinking, and hotel or lodging accommodations during their stay. Income can be obtained from the sale of entrance tickets and shopping expenses from tourists. The results of observations, income from ticket sales in the growth tri- angle area in January 2020 to May 2021. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 50 e-ISSN 2407-392X. p-ISSN 2541-0857 The problem of this research is how to identify the Components and Conditions of Creative tourism destinations as a con- dition that there must be special tourist ob- jects and attractions that are different from what other regions have to see and im- portant elements so that tourists feel satis- fied in enjoying their trip on village cruis- ing tours, in Nepal Van Java, in Butuh Hamlet, Temanggung Village, Kalingkrik District, Magelang Regency, Central Java. The above questions provide research questions for which answers will be found in the field. The purpose of the research is to find out the development of creative tourism through tourism activities, and the active participation of tourists and the com- munity in the creative economy, enriching art, culture as a heritage or special charac- ter of a place as a destination. The ques- tions asked contain variables related to re- search and the researcher will ensure the capability/feasibility of one variable with another variable. The implementation of this study focused on creative tourism as an alternative to tourism, especially during the pandemic, as follows. Figure 2. Scheme and Focus of the Study Source: Situation Analysis, 2021 The first stage of this research is to look at the development of tourism activi- ties during the pandemic and how to iden- tify the components and requirements of creative tourism destinations as the main requirements and which are different from those of other destinations, so that creative tourism is an alternative tourism for tour- ists during the pandemic. RESEARCH METHODS The research location, namely in Magelang Regency, Central Java, currently has tourist attractions that have a very good visitation rate and are experiencing a surge in visitors, namely the villages located on the slopes of Mount Sumbing. Some of the rapidly growing villages in the tourism sec- tor are: Kebon Legi Village, Banjarejo Vil- lage, Temanggung Village and Mangli Vil- lage, this village is located in Kaliangkrik District, Magelang Regency. The time of the research was carried out for 7 months, from April 2021 to October 2021. The method of implementing the de- velopment of the assisted villages was car- ried out descriptively with research meth- ods that describe the characteristics of the population or phenomena and dynamics being studied in the village. Therefore, the research method will focus mainly on ex- plaining the object of research to answer what events or phenomena occur. This study method is research that seeks to describe a phenomenon, an indica- tion, of the current state of affairs. The main focus of the implementation method lies in the problems that occur now (actual) or when the research is carried out. In this study method, the researcher chose the one that has the highest level of tourist visits and has a rapid development in the tourism sector. The research subjects to be studied include gathering information with ques- tions, interviews and identifying problems and providing research questions where answers will be found in the field obtained from local communities. The questions asked must contain components related to the focus of the component in tourism. This study ensures the capabil- ity/feasibility of one component with an- other research component which includes: Components of destination requirements for tourists and important elements so that tourists feel satisfied in enjoying http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 51 e-ISSN 2407-392X. p-ISSN 2541-0857 attractions for all components contained in the destination. Implementation activities continue to be carried out, among others, with an online model implementation through the use of the internet network with community members, especially tour- ism awareness groups and the Magelang Regency government, in this case, with the Magelang Regency Tourism Office. RESULT AND DISCUSSION In accordance with the Constitution of Republic of Indonesia Number 10 of 2009 concerning tourism, a tourist destina- tion which is also called a tourism destina- tion is a geographical area located within one or more administrative areas in which there are tourist attractions, public facili- ties, tourism facilities, accessibility, and community, which are interrelated and complement the realization of tourism. Ac- cording to Prof. Mariotti in Oka A Yoeti (1996), tourist destinations must have in- teresting things that can be offered to tour- ists. Tourism destination must fulfill the three following prerequisites: Table 1. Components of Terms of Destina- tion Terms for Tourists Creative Tourism Components Creative Tourism Components that can be developed as an al- ternative to tourism have some- thing to be seen The destination must have special tourist objects and attractions, which are different from what other areas have to see. provide vari- ous activities These destinations must be pro- vided with facilities to carry out recreational activities that can make tourists comfortable on their trips. provide something that can be bought The destination must have facili- ties for shopping, especially sou- venirs and handicrafts that can be brought back to the place of origin of the tourists. Source: Study Analysis, 2021. Table 2. Elements of Tourists Attraction Creative tourism ele- ments Criteria and In- dicator Explana- tion The central attraction of the tourism industry. a) Has a tourist attraction, especially a tourism at- traction from the creative culture of the community b) Have at least more than one attrac- tion that uti- lizes and up- holds the lo- cal culture of the commu- nity c) Have other attractions that support the existence of the desti- nation and can develop in supporting the destina- tion. An attrac- tion is something that is able to attract tourists who want to visit it. The moti- vation of tourists to visit a tour- ist destina- tion is to fulfill or satisfy some need or demand. Usually, tourists are attracted to a location Elements of facilities tend to be oriented towards at- tractions in a location be- cause the facilities must have an attractiveness that allows them to be purchased by tourists. a) Have lodging or accommo- dation facili- ties at least around the tourist vil- lage location b) Have shop- ping facili- ties both in- side and around the tourist vil- lage location Basic tour- ism facilities (including public spaces, infor- mation, houses of worship, se- curity, sani- tation, etc.) c) tourism sup- porting facil- ities that Facilities tend to be supportive and does not encourage growth and tends to de- velop at the same time or after at- tractions develop. Attractions can also be in the form of facilities http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 52 e-ISSN 2407-392X. p-ISSN 2541-0857 Creative tourism ele- ments Criteria and In- dicator Explana- tion support the development and adjust- ment of tour- ist attraction objects (art performance areas, stages, audience seats, Elements of Facility and infrastructure development a) Repairs of supporting fa- cilities that support the at- tractions b) Repairs if fa- cilities ac- cording to the current and future needs c) Development of facilities according to context of the existing at- tractions d) Attraction and facility ele- ment cannot be achieved easily if the basic infra- structure is still lacking. a) There are repairs or construc- tion of support- ing facili- ties for tourism activities b) Infra- structure includes all below and above ground construc- tion and a region or area Elements of transportation a) Elements of transportation Land, sea, and air Elements of trans- portation, elements of trans- portation and means for tourists to reach tourist at- tractions Hospitality The elements of hospitality in- clude: certainty of security guar- antees is very im- portant for tour- ists Tourists who are in an unfa- miliar en- vironment Source: Study Analysis, 2021. The elements in table 2 above are el- ements of a tourist attraction which are fa- cilities and five important elements so that tourists feel satisfied on their journey. The number and type of facilities depend on the needs of tourists. According to Gunn and Turgut (2002), facilities are service facili- ties and infrastructure supporting tourism which will later be able to meet the needs of tourists while traveling to a place. In this characteristic, the facilities in question in- clude basic facilities and supporting tour- ism activities. This criteria can be broken down into several indicators. Elements of attractions and facilities cannot be achieved easily if there is no basic infrastructure. Andi Hasbi, Ahmad Ab, Muhamad Muhamad, (2021). Infra- structure includes all construction below and above the ground and a region or area 4) Transportation Elements transportation include elements of transportation and means for tourists to reach tourist attrac- tions 5) Hospitality Elements hospitality include elements of local community’s ac- ceptance of tourists. Tourists are in an un- familiar environment, therefore, it is im- portant to ensure security, especially for foreign tourists. Many things are still lacking, the de- velopment of tourism activities so far has more or less encouraged the development of economic, social and cultural activities. Integrated planning to anticipate the devel- opment of tourism activities that tend to move quickly needs to be based on accu- rate and up-to-date data, information and facts that includes several things such as beauty, sustainability, markets and a bal- ance between the authenticity of the area and the addition of new facilities that are appropriate to the context. To realize an in- tegrated planning concept for existing rural tourism potentials and not be limited to conceptual plans, an inventory of tourism potential at the rural level needs to be car- ried out carefully and thoroughly with de- tailed, in-depth and operational discussions http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 53 e-ISSN 2407-392X. p-ISSN 2541-0857 and includes problems which is technical in nature with a multi-disciplinary, multi- personal and multi-dimensional approach so that in the end the quality of the area and the tourist objects in it can be improved. Figure 3. The Landscape of the Kal- iangkrik Region of Magelang Regency which sells Natural and Cultural Land- scapes as a Competitive Tourist Attraction as a Community economic revival. Source: Researcher’s Documentation, 2021 The tourism sector for villages that are ready to position the tourism sector can have an important meaning for the regional economy, especially at the village level, Andi Hasbi, Ahmad Ab, Muhamad Mu- hamad, (2021). Similar to other regions, the rise of villages trying to develop them- selves by optimizing the use of tourism re- sources to encourage economic growth, in- crease job opportunities and regional and community income. The basic pattern of tourism development is a guideline that must be considered in its preparation. This plan concerns the background to be achieved, with the aim of getting a clear picture of tourism development at the rural level including: medium-term plans (6–10 years) and short-term plans (1-5 years). The involvement of the Nepal Van Java community is the one that formed in the tourism awareness group is participation in the entire development process starting from decision making in identifying problems and needs, planning programs, as well as evaluating and enjoying the results. Community participation in various collec- tive actions through local activities has re- sulted in a social learning process which can then increase the community's capacity to participate better in joint actions and subsequent local activities, Mukhlison, Wiryanto, Muhamad Muhamad (2021). According to Rocharungsat, Pimrawee, (2008), from another point of view, com- munity participation in development can also serve as both input and output. As input, according to Rocharung- sat, Pimrawee, (2008), community in- volvement in tourism management forms a tourism awareness group organization (Pokdarwis) and the role of the village gov- ernment in establishing a tourist village through local regulations approved by the Regent of the Magelang Regency Govern- ment. Tourism activities in Law Number 10 of 2009, and Muhamad Muhamad (2021) state that tourism is everything re- lated to tourism, including the exploitation of tourist objects and attractions as well as businesses related to the implementation of tourism, thus tourism includes: a) All ac- tivities related to tourist travel, b) Exploi- tation of tourist objects and attractions such as: tourist areas, recreation parks, historical heritage areas, museums, cultural arts per- formances, community or natural life: nat- ural beauty, volcanoes, lakes, and beaches, c) Business of tourism services and facili- ties, namely: tourism service businesses (tourist travel agencies, travel agents, con- ventions, incentive trips and exhibitions, tourism consultants, and tourism infor- mation). According to Muhammad Mu- hamad, Saryani (2021), it is stated that the tourism facility business consists of ac- commodation, restaurants, bars, tourist transportation. Tourist destinations must be able to have components as important require- ments in destinations, Muhammad http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 54 e-ISSN 2407-392X. p-ISSN 2541-0857 Muhamad and Widya Rini, (2020). The ex- istence of village cruising tours, in Nepal Van Java, in Butuh hamlet, Temanggung Village, Kalingkrik District, Magelang Re- gency, Central Java, fulfills important components, including the following in ta- ble 4 below. Table 3. Component Analysis of Quality Creative Tourism Requirements Compo- nents and Terms Condition of Destination The creative tourism component is an attrac- tion that can be seen by tourists. • An altitude of 1,620 m above sea level is located in the northernmost part. • When the weather is sunny, we can see firsthand the beauty of Mount Sumbing which became the background • The highest location in Magelang Regency, at the foot of Mount Sumbing • The Mount Sumbing it- self is divided into three region; Magelang, Won- osobo, and Temanggung. • The villagers’ houses seems to be stacked up, similar to the ones in Ne- pal. • A river flows in the cen- ter of the hamlet, divid- ing the area Source: Study Analysis, 2021. Table 4. Component Analysis of Quality Creative Tourism Requirements Compo- nents and Terms Condition of Destination Components of attrac- tions that provide ac- tivities for tourists. • Walk around the village and feel the beautiful and friendly atmosphere. • Instagramable spots that we can use to take pic- tures and share on the social media. Some of these places are in the Hamlet Gate, Nepal Ter- race, Depok Park, Compo- nents and Terms Condition of Destination Mosque Terrace, and Climbing Gate • Following the daily ac- tivities of the residents of Butuh Hamlet, namely farming. Farm- ing or picking vegeta- bles Source: Study Analysis, 2021. Table 5. Analysis of Components of Pre- requisites for Quality Creative Tourism Compo- nents and Terms Condition of Destination Attraction compo- nents that can be bought by the tourist. a). Buying the local vegeta- bles of Butuh Hamlet : 1. Celery 2. Chili 3. Mustard 4. Corn 5. Tobacco, 4. Corn, 5. Cassava, 6. Chili, 7. Tomato 8. Cabbage 9. Spring Onion 10. Eggplant. b). Dine-in at the local com- munity’s restaurants : 1. In- stant Indomie, 2. Special Vegetables 3) Red ginger coffee , and more Source: Study Analysis, 2021. Creative Tourism Attractions The condition of attractiveness at the study site is adjusted to the concept of the Master Plan for Natural Tourism Develop- ment (RIPPDA) in Magelang Regency. The RIPKA document of the Central Java Province Tourism Development Master Plan has been prepared and determined. The document has determined the Vision and Mission of tourism development in the next 5-10 years. The Bakalsari Develop- ment Area (Bandongan- Kaliangrik-Win- dusari) includes the following main func- tions: 1) Kaliangkrik District as the develop- ment of agriculture, tourism and nature conservation. 2) Bandongan District as the development of agriculture, education, trade and http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 55 e-ISSN 2407-392X. p-ISSN 2541-0857 tourism supporting activities. 3) Windusari District as the development of agriculture, tourism and nature con- servation. A quality creative tourism attraction is largely determined by several factors, namely: it is a tourism activity where tour- ists can develop their creative potential through active participation in the experi- ence of learning art, heritage or the special characteristics of the place visited, Mu- hamad Muhamad, Saryani (2021). The cre- ative communities in the destination in terms of tourism must be based on the local culture. Art and cultural activities become an important part of this process, so the community will still thrive, when, in time, the tourist leave their tourism destination. “The advantage of this pattern is that the creativity of the community continues to develop, while simultaneously reviving the local people’s economy, more importantly, regional tourism will stay alive because they are supported by local creativepre- neurs - local people who are creative and have a high entrepreneurial spirit. Figure 4. One of the Distributions of Tour- ist Attractions in Temanggung Village In Butuh Hamlet Temanggung Village. Source: Researcher’s Documentation, 2021. The location of the Butuh Village in Temanggung Village is claimed to be the highest hamlet in Magelang Regency, lo- cated right at the foot of Mount Sumbing with an altitude of 1,620 meters above sea level. The hamlet is located at the northernmost area. The Mount Sumbing it- self is divided into three region; Magelang, Wonosobo, and Temanggung. A river flows through the center of the hamlet, di- viding the area. The term Nepal van Java has recently surfaced in Indonesia’s tour- ism Industry. Because of its beauty, which is comparable to Nepal’s villages, Butuh Hamlet, located on the slope of Mount Sumbing, became the highlight of both do- mestic and international tourism. The Vil- lage Tourism concept itself is currently promoted by The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Bapa- rekraf), considering the thousands of vil- lages scattered throughout Indonesia, which mostly have their own tourism and creative economy potential that can be de- veloped. CONCLUSION 1. The development of tourism during the pandemic experienced rapid develop- ment through creative tourism. 2. Creative tourism is part of alternative tourism which is a tourism concept that is more friendly to nature and the local community, which cannot be obtained when visiting tourist destinations in general. 3. Tour packages that promote culture, na- ture and something unique to the desti- nation will be in great demand. 4. The main key for tourism and creative economy actors to survive in the midst of a pandemic is to have good adapta- bility, innovation, and collaboration, now community actors are starting to change, and this is accompanied by shifting tourism trends. 5. Branding of tourism destinations is very influential on tourist interest. 6. High quality creative tourism attraction resources are largely determined by http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.9. No.1. (2022): 47-57 http://ojs.unud.ac.id/index.php/eot 56 e-ISSN 2407-392X. p-ISSN 2541-0857 several factors, namely: it is a tourism activity where tourists can develop their creative potential through active partic- ipation in learning experiences of art, heritage or the special character of the places visited 7. The creative communities in the desti- nation in terms of tourism must be based on the local culture. Art and cul- tural activities become an important part of this process, so the community will still thrive, when, in time, the tour- ist leave their tourism destination. 8. Component Analysis of Destination Requirements for Tourists Te- manggung village has the potential as a destination that has tourist attraction as a form of village cruising attraction. 9. The region has been designated as Stra- tegic tourism region in addition to Mount Sumbing Agrocity Region, Borobudur Agrocity Region, and Merapi-Merbabu Agrocity Region. The three areas are strategic areas with the theme of developing natural tourism ar- eas, agricultural tourism and cultural tourism areas of Mount Sumbing. 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