E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 85 e-ISSN 2407-392X. p-ISSN 2541-0857 The Analysis of Visitor Behavior to Sibetan Tourism Village, Karangasem Bali I Kadek Diana Putra1*, I Gusti Ayu Oka Suryawardani2, Agung Suryawan Wiranatha2 1 Master Program in Tourism, Udayana University, Indonesia 2 Center of Excellence in Tourism, Udayana University, Indonesia *Corresponding Author: dianaputra11@gmail.com DOI: https://doi.org/10.24922/eot.v10i1.84469 Article Info Submitted: March 18th 2022 Accepted: March 19th 2023 Published: March 30th 2023 Abstract Sibetan Tourism Village is a unique destination based on natural tourism attractions in Bali. The beauty of natural scenery and Salak Agrotourism are excellent tourist attractions for visitors. The COVID-19 pandemic had a significant impact on changes in visitor behavior when traveling. The competitiveness of tourist villages and the unknown reasons for visitors to travel to Sibetan Tourism Village becomes an important to carry out a research related to visitors’ behavior analysis. This research aimed to an- alyze the behavior of visitors who traveled to Sibetan Tourism Village based on six correlations between latent variables. This research method uses a quantitative approach with a sample of 100 respondent taken col- lected with accidental sampling method. The data analysis techniques in- cluded structural equation modeling (SEM) with the SmartPLS 3.3.5 Stu- dent Version analysis tool and qualitative descriptive analysis technique. The results of the analysis of visitors’ behavior to Sibetan Tourism Vil- lage in this study indicates that (1) visitor motivation has a significant effect on visitor satisfaction; (2) service quality has a significant effect on visitor satisfaction; (3) visitor satisfaction has a significant effect on the image of the destination; (4) the image of the destination has a significant effect on the intention to revisit; (5) visitor motivation has a significant effect on the intention to revisit; and (6) service quality has no significant effect on the intention to revisit. Keywords: visitor behavior; motivation; service quality; satisfaction; destination image; revisit intention. INTRODUCTION Background The COVID-19 pandemic had a sig- nificant impact on changes in visitor be- havior when traveling. Chebli & Said, (2020) emphasized that the pandemic greatly affected the behavior of visitors in choosing tourism destinations. Samarathunga & Gamage (2020) research stated that reviving tourism in the midst of a pandemic can be done by prioritizing en- vironmentally friendly tourism based on natural tourist attractions. Therefore, tour- ist attraction in village area is ideal option to be developed during the COVID-19 pan- demic. Sibetan Tourism Village is a unique http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 86 e-ISSN 2407-392X. p-ISSN 2541-0857 tourism destination based on natural tourist attractions in Bali. The beauty of the natu- ral scenery and Salak Agrotourism make an excellent tourist attraction for visitors. The decline in tourist from overseas to Sibetan Tourism Village, causes manag- ers to tend to rely on local visitors, who lives in Bali, for tours. Until now, it is not known why visitors travel to Sibetan Tour- ism Village. Predicting visitor behavior can help design the right pattern that influ- ence visitors to visit the place and offer the right tourism products to visitors (Su- prihatin, 2020). According to Darumurti et al., (2019) visitor behavior patterns need to be analyzed to properly manage visits to tourist villages and to sustain the tourism. Visitor behavior can be viewed from the perspective of visitor motivation and ser- vice quality so that it becomes important in shaping satisfaction, and satisfaction can create a positive destination image, which then creates revisit intentions. The compet- itiveness of tourist villages in Bali requires the right strategy to attract and increase visits to Sibetan Tourism Village by opti- mizing its tourism potential. Based on the logical flow described above, it become interesting to gain better understanding on the behavior of visitors who travel to Sibetan Tourism Village. Previous research conducted in the Sibetan Tourism Village tends to focus on the agri- cultural sector. There are no research that investigated the trends in visitor behavior during the COVID-19 pandemic. It is hoped that with this research, problems and phenomena that cause visitors to choose to travel to Sibetan Tourism Village that is not yet known can be identified. The dif- ferences in the results of previous studies also encourage this research to analysis the behavior of visitors who travel to Sibetan Tourism Village. Therefore, this problem needs to be studied because, if it is left un- checked, it is predicted that it will result in a mismatch between the target market in marketing Sibetan Tourism Village and meeting the needs of visitors. The aims of this study include (1) to analyze the effect of visitor motivation on visitor satisfaction; (2) to analyze the effect of quality of service on visitor satisfaction; (3) to analyze the effect of visitor satisfac- tion on the image of the destination; (4) to analyze the effect of the destination image on the intention to revisit; (5) to analyze the effect of visitor motivation on the intention to revisit; and (6) to analyze the effect of quality of service on the intention to revisit. This phenomenon need attention both aca- demically and practically to gain a better understanding on the behavior of visitors visited Sibetan Tourism Village, Ka- rangasem, Bali. LITERATURE REVIEW The COVID-19 pandemic signifi- cantly influenced changes in visitor behav- ior patterns when traveling and choosing tourist destinations to visit. Chebli & Said (2020) confirms that changes in visitor be- havior during pandemic, such as choosing close tourist destinations, tourist attrac- tions that are far from the crowds and not so well known, paying attention to cleanli- ness and health, and choosing private trips. Travel insurance is very important to them. Understanding visitor behavior is im- portant for tourism village managers (Sangadji & Sopiah, 2013). Yhis then be- come an important issue to understand vis- itor behavior to be able to predict and con- trol visitors. The analysis conducted on visitor behavior during the COVID-19 pandemic found that having a good understanding and sensitivity to visitor motivation will make it easier for managers to identify vis- itor needs and satisfaction (Suprihatin, 2020). This result is also supported by pre- vious research, which significantly influ- ences visitor motivation and visitor satis- faction (Suryawardani et al., 2017; He & Luo, 2020). The motivation of visitors is http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 87 e-ISSN 2407-392X. p-ISSN 2541-0857 the basis in shaping the behavior of visitors in traveling. The higher the level of posi- tive motivational behavior in the minds of visitors, the satisfaction felt by visitors will also increase. Meanwhile, the research re- sults by Ummasyroh et al., (2017) stated that motivation of visitor had no significant effect on visitor satisfaction. Creating visi- tor satisfaction, can be viewed from the quality of service. Visitor behavior is also shown thru satisfaction with service quality. Service quality measures how well the level of ser- vice provided can match visitors’ expecta- tions, meaning that service quality is the needs and desires of visitors as determined by the company or tourist destination man- ager (Purnami & Suryawardani, 2018). Previous research has stated that quality of service has a significant and positive influ- ence on visitor satisfaction (Ramdhani & Astuti, 2019; Dethan et al., 2020). The more delighted visitors are, the better the service quality they recieved. The behavior of satisfied visitors also plays an important key in enhancing the image of a destination. Susanto's, (2017) research stated that visitor satisfac- tion behavior positively and significantly influences the image. According to Khumeini et al., (2020), visitor satisfaction has a significant effect on the image of the destination. If visitors are satisfied, it will show the possibility of buying the same tourist product at a destination. In addition, if the customer is dissatisfied, it will dam- age the destination's image. Meanwhile, re- search findings from Setyaningsih & Murwatiningsih (2017) stated that behav- ior that shows visitor satisfaction does not significantly influence a destination's im- age. A destination image can also create behavior to visit again. Visitors who want to return to a tour- ist village consider the good and bad im- ages of the tourist village. Tourist village with a bad image tend to cause visitors not willing to visit the destination again. According by Pratminingsih et al., (2014), it is understood that the level of the image perceived by visitors can lead to revisiting behavior. Previous research has found that the image of destination has a significant and positive effect on the intention of re- turning visits Pratminingsih et al. (2014); Setyaningsih & Murwatiningsih (2017). However, the research results by Khansa & Farida, (2016) prove that image of the des- tination do not affect the intention to re- turn. Creating the intention to visit again can be done thru the behavior of visitors' motivation or the quality of services of- fered by a destination. The motivational behavior of visi- tors who want to return to the tourist vil- lage is also considered in both the pull and push factors. The lower the motivation of visitors to travel, the relatively low behav- ior of visitors who are not willing to visit again. Based on the research by Pratminingsih et al. (2014), it is explained that the level of motivation that visitors have can cause a return visit. The results of previous studies stated that visitor motiva- tion had a significant and positive relation- ship on the behavior of revisit intentions (Setyaningsih & Murwatiningsih, 2017 He & Luo, 2020). Meanwhile, the research re- sults by Hidayana et al., (2019) stated that motivation had no significant impact on the intention to revisit. According to Dethan et al., (2020), there was a significant and positive effect of quality of service on intention to revisit. The better the quality of service, the higher intention for visitors to revisit. Other stud- ies also state that service quality has a sig- nificant and positive relationship on revisit intentions (Purnami & Suryawardani, 2018; Dethan et al., 2020). However, the results of research Kusyanda et al., (2020) show that service quality had no significant impact on revisit intentions. The incon- sistent results of previous studies has trig- ger this research to strengthen previous re- search and produce new findings related to http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 88 e-ISSN 2407-392X. p-ISSN 2541-0857 visitor behavior during the COVID-19 pandemic. METHODS Sibetan Tourism Village, Loaddem District, Karangasem Regency, Bali was the location chosen in this study. There are several basic considerations for choosing this location. Sibetan Tourism Village is one of the tourist villages based on natural attractions in Bali and is quite developed compared to other developing tourist vil- lages in Bali. In addition, Sibetan Tourism Village is considered capable of represent- ing nature-based tourism villages in Bali in general with the uniqueness of the village that is still authentic. Based on the trend of tourism development during the pandemic, tourists or visitors relatively choose to visit tourist attractions that are open and nu- anced, so the Sibetan Tourism Village was selected as the research location to develop the right marketing strategy. In addition, the consideration of determining the loca- tion of this research is that it is not yet known what the reason for visitors to travel to Sibetan Tourism Village is. This research method uses a quanti- tative approach with a sample of 100 re- spondents from Bali. The sampling tech- nique in this study used accidental sam- pling and data were collected through questionnaires, interviews, observations, and literature studies. The questionnaires were distributed via a Google form and were sent directly to the Sibetan Tourism Village. Qualitative and quantitative data are the two forms of data that are used, and the data sources used are secondary data and primary data. This study contains five variables consisting of visitor motivation, destination image, service quality, visitor satisfaction, and revisit intention using of 20 indicators. Testing of research instru- ments is done by testing their validity and reliability. Data analysis technique was based on the research objectives using Structural Equation Modelling (SEM) with the SmartPLS 3.3.5 Student Version and supported by analysis of qualitative de- scriptive techniques. RESULTS AND DISCUSSION Characteristics of Visitors to Sibetan Tourism Village Based on the result of the study, it was determined that the characteristics of visitors who traveled to Sibetan Tourism Village were those who traveled mostly from Karangasem Regency, with a per- centage of 58%. In terms of gender, there were slightly more female visitors (51%) than male visitors (49%). Visitors who travel to Sibetan Tourism Village are dom- inated by visitors aged 17 to 24 years old, as much as 64%. From the aspect of pro- fession, visitors who are student make up 51% of the total visitors. The education level is dominated by Bachelor (S1) as much as 45%. This result can be related to the majority of young peo- ple. Most visitors who travel to Sibetan Tourism Village have unmarried status as much as 80%, and visitor income is rela- tively low, which is less than Rp. 1 million, as much as 50%, considering that in the pandemic many visitors have lost their jobs or have not worked. Visitors who travel to Sibetan Tourism Village tend to be re- peater guests, as evidenced by 33% visiting 2 times and 31% visiting more than 5 times. Visitors get information about the Sibetan Tourism Village mostly from friends or family, with a percentage reach- ing 66%. The Result of Structural Equation Mod- elling The results of the confirmatory anal- ysis in this study could be seen in Figure 1 below. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 89 e-ISSN 2407-392X. p-ISSN 2541-0857 Figure 1. Output Structural Model Analysis of Visitor Behavior to Sibetan Tourism Village Source: Processed primary data, 2021 Direct Effect of Exogenous Variables to Endogenous Variables The results of the direct effects between exogenous variables and endoge- nous variables can be observed in Table 1 below. Table 1. Direct Effects of Exogenous Variables to Endogenous Variables Hipo- tesis Exoge- nous Var- iable → Endoge- nous Variable Original Sample Stand- ard De- viation T Sa- tatistic P Val- ues H1 Visitor Motiva- tion → Visitor Satisfac- tion 0,436 0,091 4,810 0,000 ** H2 Service Quality → Visitor Satisfac- tion 0,424 0,434 0,097 0,000 ** H3 Visitor Satisfac- tion → Destina- tion Im- age 0,834 0,030 27,480 0,000 ** H4 Destina- tion Image → Revisit Intention 0,443 0,113 3,916 0,000 ** H5 Visitor Motiva- tion → Revisit Intention 0,370 0,088 4,204 0,000 ** H6 Service Quality → Revisit Intention 0,074 0,105 0,705 0,481 Ns Source: Processed primary data, 2021 Description: NS : not significant ** : significant http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 90 e-ISSN 2407-392X. p-ISSN 2541-0857 Based on the test results, six direct effects occur on the exogenous variable to the endogenous variable, namely, first, the visitor motivation variable has a significant and positive correlation on the visitor sat- isfaction variable with an original sample of 0,436 and a p-value of 0,000. Second, the service quality variable has a signifi- cant and positive effect on the visitor satis- faction variable, with an original sample of 0,424 and a p-value of 0,000. Third, the visitor satisfaction variable has a positive and significant effect on the destination im- age variable, with an original sample 0,834 and tha p-value 0,000. Fourth, the destination image varia- bel has a positive and significant effect on the revisit intention variable, with an orig- inal sample of 0,443 and a p-value of 0,000. Fifth, the variable of visitor motiva- tion has a positive and significant effect on the variable of revisit intention, with the original sample 0,370 and p-value of 0,000. Sixth, the service quality variable has a positive and insignificant effect on the revisit intention variable, with an orig- inal sample 0,074 and a p-value of 0,471. Indirect Effect Exogenous Variables to Endogenous Variables Indirect effect analysis aims to de- termine the significance of the indirect cor- relation between the research variables. The test results of the direct influence anal- ysis in this study consist of five indirect correlations, which can be seen in Table 2 below. Table 2. Indirect Effect Exogenous Variables to Endogenous Variables Exogenous Variable → Endoge- nous Vari- able Origi- nal Sample Stand- ard De- viation T Sta- tistic P Value Visitor Motivation → Visitor Satisfaction → Destination Image 0,363 0,079 4,613 0,000 ** Service Quality → Visitor Satisfaction → Destination Image 0,354 0,082 4,313 0,000 ** Visitor Satisfaction → Destination Image → Revisit Intention 0,369 0,095 3,880 0,000 ** Visitor Motivation → Visitor Satisfaction → Destination Image → Revisit Intention 0,161 0,048 3,371 0,001 ** Service Quality → Visitor Satisfaction → Destination Image → Revisit Intention 0,157 0,061 2,586 0,010 ** Source: Processed primary data, 2021 Description: ** : significant Based on the test results mentioned above, there are five indirect links between exogenous and endogenous factors. Table 2 proves that all indirect correlation have a significant loading factor. Although the di- rect effect of service quality on revisit in- tentions shows an insignificant relationship through the visitor satisfaction variables and destination image, the results of this study indicate a significant relationship with a path coefficient value of 0,157. The outcomes of this study show that if tourists are satisfied and have a favorable impres- sion of Sibetan Tourism Village, they are more likely to return. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 91 e-ISSN 2407-392X. p-ISSN 2541-0857 Total Effect Exogenous Variables to En- dogenous Variables The total effects in this study is the sum of the direct effects and indirect ef- fects. The total influence significance test results in this study can be observed in Ta- ble 3 below. Table 3. Total Effect Exogenous Variables to Endogenous Variables Variabel Eksogen → Variabel Endogen Original Sample Standard Deviation T Sta- tistics P Val- ues Visitor Motiva- tion → Visitor Sat- isfaction 0,436 0,091 4,810 0,000 ** Service Quality → Visitor Sat- isfaction 0, 424 0,097 4,383 0,000 ** Visitor Satis- faction → Destination Image 0,834 0,030 27.480 0,000 ** Destination Im- age → Revisit In- tention 0,443 0,113 3,916 0,000 ** Visitor Motiva- tion → Revisit In- tention 0,351 0,076 6,964 0,000 ** Service Quality → Revisit In- tention 0,230 0,087 2,652 0,000 ** Visitor Motiva- tion → Destination Image 0,363 0,079 4,613 0,000 ** Service Quality → Destination Image 0,354 0,082 4,313 0,000 ** Visitor Satis- faction → Revisit In- tention 0,369 0,095 3,880 0,000 ** Source: Processed primary data, 2021 Description: ** : significant The test results presented in Table 3 prove that all indirect correlation have a significant loading factor. The direct effect of service quality on the intention to revisit shows an insignificant correlation. Still, the indirect effect through the variables of visitor satisfaction and destination image adds to the direct effect. The research find- ings prove a significant correlation. In ad- dition, the effect of the total variable of vis- itor motivation on the revisit intention proves a significant result with a path coef- ficient value of 0,351. The path coefficient value is smaller than the direct influence value and greater than the indirect effect value. The correlation between visitor mo- tivation and intention to revisit does not re- quire variable visitor satisfaction or desti- nation image to increase revisit intentions. Before interpretation of the test results of structural analysis of visitors behavior, some researchers suggest that the signifi- cance of the structural model needs to be evaluated. The Table 4 represents some outer or measurements that could be used to evaluation the significance of the devel- oped structural equation modeling, which was analyzed by using the SmartPLS 3.3.5 Student Version. The measurement types models are coefficient determination (R2), composite reliability (CR), and average variance extracted (AVE). http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 92 e-ISSN 2407-392X. p-ISSN 2541-0857 Table 4. Results of Measurement Model of Visitor Behavior of Sibetan Tourism Village Latent Vari- able Type of Variable Indica- tors Number Compo- site Re- liability (CR) Average Variance Extracted (AVE) Coefficient of Determi- nation (R2) Visitor Moti- vation Exogenous 4 0,894 0,678 NA Service Qual- ity Exogenous 5 0,893 0,628 NA Visitor Satis- faction Endoge- nous 5 0,903 0,652 0,618 Destination Image Endoge- nous 3 0,870 0,691 0,695 Revisit Inten- tion Endoge- nous 3 0,908 0,767 0,674 Average - - - 0,683 0,662 Source: Processed primary data, 2021 Description: NA : not available value due to type of variable is exogenous variable The value received by the composite reliability must be above 0,6 to be said to be reliable (Ghozali, 2014). Refer on the data presented in Table 4, it shows that all latent variables in this study have met the reliable criteria. This is shown by having a composite reliability above of 0,6 so that it can be concluded that all latent variables are said to be reliable. In order to have a good discriminant validity value, it is suggested that the AVE value be greater than 0,5 (Ghozali, 2014). Refer to Table 4, shows that the five varia- bles have an AVE value above of 0,5. The AVE root is bigger than the correlation of the latent variable. This present that all la- tent variables in this study are said to be valid according to the discriminant validity testing criteria with AVE roots. According to (Ghozali, 2014), the value of the coefficient of determination is to see the effect of exogenous variables on endogenous variables in study. The strength of the effect between one latent variable and another could be categorized as follows. The correlation is said to be weak if the distance value is 0,19 to 0,32; the relationship-value of 0,33 to 0,66 is said to be moderately, and if the distance value is more than 0,67 the relationship is said to be substantial. Based on Table 4, the value of the visitor satisfaction variable is 0,618 which means that it is in the category of moderate, and the destination image and revisit intention variables are in the sub- stantial category with values of 0,695 and 0,674 respectively. The average value of R2 represents that the model is in the cate- gory of moderate. Analysis of Visitors Behavior to Sibetan Tourism Village An analysis of visitor behavior to Si- betan Tourism Village consists of six inter- variable influences. In this discussion, the influence between variables will be de- scribed based on data analysis, hypothesis testing with the approach of previous re- search, and data collection results through questionnaires and interviews with inform- ants either directly at the research site or online, which is explained as follows. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 93 e-ISSN 2407-392X. p-ISSN 2541-0857 The Effect of Visitor Motivation on Vis- itor Satisfaction to Sibetan Tourism Vil- lage Motivation is the main factor that encourages visitors to carry out tourism ac- tivities to a tourism destination. Visitors will perceive a tourism destination that is possible to visit. This perception is gener- ated by individual preferences, previous experience, and information that has been obtained. Refer to the results of testing the first hypothesis, it is stated that visitors' motivation has a positive and significant relationship on the visitor satisfaction who travel to Sibetan Tourism Village. The original sample this research of 0,436 (pos- itive), and p-value of 0,000 is declared sig- nificant because the p-value is less than 0,05. The higher the level of positive moti- vation, the higher the satisfaction felt by visitors. The findings of this study are in line with the research findings by previous researchers who have previously related to the problems discussed, namely the behav- ior of visitors in this study, such as Setyaningsih & Murwatiningsih, (2017); Suryawardani et al., (2017); Hidayana et al., (2019); He & Luo, (2020). The motivation of visitors will deter- mine visitor satisfaction. Therefore, the Si- betan Tourism Village manager should pay attention to indicators that get low scores. Specifically, by making innovations, whether it's a facility for taking selfies or adding places to relax and enjoy the beauty of nature Sibetan Tourism Village, to make this village more comfortable to relax and a place to release the boredom of visitors. In addition, the tourism village manager can also explore the unique selling point of the Sibetan Tourism Village so that visitors who travel there spend more time there and do not move on to other tourist attractions. The achievement of visitor motivation will positively affect the satisfaction of visitors who travel to Sibetan Tourism Village. The Effect of Service Quality on Visitor Satisfaction to Sibetan Tourism Village To achieve visitor satisfaction, it re- quires tourism packaging and quality ser- vice so that visitors feel satisfied. The re- sults of testing the second hypothesis state that quality of service has a significant and positive effect on visitor satisfaction with original sample a 0,436 (positive) and 4,383 is the t statistic value and the p-value of 0,000. This finding can be estimated, the better service quality in Sibetan Tourism Village, the higher the level of satisfaction of visitors who travel to Sibetan Tourism Village. The findings of this study are in the same direction with the results of sev- eral previous researchers, such as Purnami & Suryawardani, (2018); Rahman et al., (2019); Dethan et al., (2020). The results of the evidence above clearly show that service quality contrib- utes to visitor behavior. Without good ser- vice quality, visitors will not get new expe- riences and feel satisfied. Therefore, it is very important to maintain service quality in Sibetan Tourism Village in terms of em- pathy, hospitality, reliability, responsive- ness, dan physical evidence. Related to the implementation of the analysis of visitor behavior to Sibetan Tourism Village, it is suggested to tourism stakeholders to build appropriate, measurable, and directed at- tention to improve service quality. Good service quality plays a important role in shaping the visitors behavior who show a sense of satisfaction. If visitors are satis- fied with their trip, the destination's image will become more positive and more well known, so that it will have implications for the behavior of the revisit intention to the Sibetan Tourism Village. The Effect of Visitor Satisfaction on Des- tination Image of the Sibetan Tourism Village To improve the image of destina- tion, visitor satisfaction is an important http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 94 e-ISSN 2407-392X. p-ISSN 2541-0857 factor that needs to be considered. Visitor satisfaction could have a significant and positive correlation on the image of a des- tination. The test results represent that vis- itor satisfaction has a significant and posi- tive effect on the destination's image, with an original sample of 0,834 and 0,000 is the p-value. The results mean that p-value is less than 0,10 showing a significant effect. The significant effect can also be seen from the t statistic correlation between variables, which must be more than 1,96. In this study, the t statistic of the visitor satisfac- tion variable on the revisit intention was 27,480 so it was declared significant. This finding can be stated that the higher the sat- isfaction of visitors who travel to the Si- betan Tourism Village, the more positive the Sibetan Tourism Village destination's image. The findings of this research are in the same direction with several previous studies conducted by Normasari et al., (2013); Susanto, (2017); Khumeini et al., (2020). In this study, it is shown that the vis- itors’ behavior in the aspect of satisfaction is proven to have significant effect on the destination's image. Increasing visitor sat- isfaction must be done by improving the destination's image. In visitor behavior, the contribution of visitor satisfaction indica- tors has an interrelated relationship in shaping the image of the Sibetan Tourism Village destination. The study results show that the facility indicator with a statement of satisfaction with the facilities in the Si- betan Tourism Village has the lowest re- sponse value compared to the four satisfac- tion indicators. This is due to the lack of facilities in agrotourism and other tourist attractions in Sibetan Tourism Village. Therefore, it is important to coordinate and communicate between the management of the Sibetan Tourism Village and the gov- ernment to develop the required tourism fa- cilities. The Effect of Destination Image on Re- visit Intention to Sibetan Tourism Vil- lage The image of a tourist destination is an important factor for visiting decisions, which includes post-visit behavior to a tourism destination. In this study, the des- tination image plays a crucial role in under- standing the visitors’ behavior in traveling to destination. The study results show a significant and positive effect of destina- tion image on the intention to revisit to the Sibetan Tourism Village. This statement is evidenced by the original sample of 0,443 (positive), the t statistic of 3,916 and 0,000 is the p-value. The t statistic value is above 1,69 andd the p-value is below the thresh- old of 0,10. This study proves that the greater the destination image, the higher revisit intention to the Sibetan Tourism Village. Vice versa, a bad image will re- duce the intention to visit again. This find- ing supports the findings of previous stud- ies conducted by several researchers such as Pratminingsih et al. (2014), Setyaningsih & Murwatiningsih (2017), Timur (2018). The COVID-19 pandemic should not effect the intention to visit the Sibetan Tourism Village. The application of health protocols is the key to safety when travel- ing. Filling spare time by releasing fatigue, especially for students, should visit Sibetan Tourism Village as an ideal option to visit because it has beautiful natural scenery and gets comfort. This study indicates that the tourists conduct in their perspective of the destination's image has a substantial rela- tionship on the intention to revisit to Si- betan Tourism Village. Improving destina- tion's image must be done to increase the enthusiasm of the visitor behavior who in- tend to visit again to become a priority tourist village to visit. Increasing the image of the destination from the view of visitors will have a positive impact on the behavior of revisiting intentions and the sustainabil- ity of Sibetan Tourism Village as a tourist http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 95 e-ISSN 2407-392X. p-ISSN 2541-0857 village based on natural tourist attractions that visitors admire. The Effect of Visitor Motivation on Re- visit Intention to Sibetan Tourism Vil- lage Efforts to create revisit intentions at the final stage of visitor behavior must first be based on the motivation of visitors on the motivation of consumers in the early stages so that there will be a direct relation- ship between visitor motivation and the in- tention to revisit. Based on the fifth hy- pothesis test results, it states that visitor motivation has a significant and positive effect on revisit intentions, an original sample of 0,370 and a p-value 0,000. The test results mean that the p-value is less than 0,10 showing a significant effect. In addition, it is also proven by the t statistic of 4.204, so it is declared significant. The t statistic relationship between variables was declared significant because it was more than 1,96. This finding shows that the greater the visitor motivation who travels to the Sibetan Tourism Village, the greater the intention to visit again. The findings of this study are in agree with foregoing re- search managed by several researchers, in- cluding Setyaningsih & Murwatiningsih, (2017); He & Luo, (2020). Changes in visitor behavior for the time of the COVID-19 pandemic have had a big impact. The Sibetan Tourism Village manager relatively only relies on local vis- its. Visitors who travel to Sibetan Tourism Village are visitors who live in Bali. More- over, during the COVID-19 pandemic, vis- itors who traveled to Sibetan Tourism Vil- lage mostly came from Karangasem Re- gency. This phenomenon is agree with Chebli & Said, (2020), which revealed that during this pandemic, potential visitors choose tourism destinations close to their homes, considering that potential visitors are very considerate of the health aspect of traveling. In developing a tourist village during a pandemic, it is necessary to have the right marketing strategy to attract visi- tors. Encouraging the fulfillment of visitor motivation is one strategy that needs more attention by managers and the government to increase the revisit intention to the Si- betan Tourism Village. So, motivation is very important in creating the revisit inten- tion for the Sibetan Tourism Village. The Effect of Service Quality on Revisit Intention to Sibetan Tourism Village Service quality is one of the im- portant factors in determining the revisit intention to a tourism destination. In con- trast to the results of this study, the results of testing the sixth hypothesis stated that service quality at Sibetan Tourism Village had no significant and positive effect on the variable of intention to revisit. This is stated in the original sample of 0,074 (pos- itive), the t statistic of 0,705 and the p- value of 0,471. The test results indicated that the greater service quality provided by the, will not necessarily have an impact on the increasing desire of visitors to visit Si- betan Tourism Village again. This results are unidirectional with the findings of Ramdhani & Astuti, (2019); Kusyanda et al., (2020). The visitors’ intention to revisit is not actually because of the quality-of-ser- vice quality, but rather towards the motiva- tion of visitors, the satisfaction obtained, and the positive image of the Sibetan Tour- ism Village destination that makes visitors willing to visit again during the COVID-19 pandemic. So, good service quality will not necessarily affect the visitor's decision to return to the Sibetan Tourism Village. Most of the visitors who travel back to Si- betan Tourism Village are satisfied with achieving their goals or visitors' motiva- tion. Based on data analysis, it shows the revisit intention is not based on the service quality. Visitors who revisit Sibetan Tour- ism Village came because of the satisfac- tion feeling they get on their previous trip and the image of the village itself. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 85-98 http://ojs.unud.ac.id/index.php/eot 96 e-ISSN 2407-392X. p-ISSN 2541-0857 CONCLUSION Changes in the behavior of visitors to the Sibetan Tourism Village showed a significant impact during the COVID-19 pandemic. Some of the behavior of visitors who travel to the Sibetan Tourism Village can be described as follows. First, visitors' motivation to the Sibetan Tourism Village significantly affects visitor satisfaction, so it is necessary to innovate with esthetic tourist attractions to be able to expose on social media. Second, service quality sig- nificantly affects visitor satisfaction, so it is important to improve the quality of hu- man resources through training in provid- ing services to visitors. Third, visitor satis- faction significantly affects the image of the Sibetan Tourism Village destination, and tourism facilities are the most im- portant aspects to get attention so that de- velopment can be carried out immediately. Fourth, the behavior of visitors in their view of the image of the destination of the Sibetan Tourism Village has signifi- cant has a effect on the intention to revisit. The Sibetan Tourism Village is expected to become a priority tourist village to visit. 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