E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 74 e-ISSN 2407-392X. p-ISSN 2541-0857 Pentahelix Model in Planning Sport Tourism and Events in Hambalang Village, Bogor Regency Elga Hening Arinil Haq*, Yustisia Pasfatima Mbulu, Fetty Nurmala Rossi Tourism Faculty, Pancasila University *Corresponding Author: elgahening15@gmail.com DOI: https://doi.org/10.24922/eot.v10i1.93013 Article Info Submitted: October 18th 2022 Accepted: March 17th 2023 Published: March 30th 2023 Abstract This study aims to analyze sports tourism and tourism sport in Hambalang Village, analyze sport event planning in Hambalang Village and create a Pentahelix model for planning sports tourism and events in Hambalang Village. This study uses a descriptive qualitative approach with an anal- ysis of the event management cycle Goldblatt. This research data collec- tion method was obtained through observation and interviews with five stakeholders (academics, business, community, government, and media). Based on the results of this study shows that sports tourism and tourism sports in Hambalang Village have developed quite rapidly. Hambalang Village, which has good geographical characteristics, namely its location on high land, has good natural and sport potential, being an alternative for recreational sports for some sports lovers. In the event planning that has been carried out, Hambalang Village has carried out event planning in a structural manner and by the three stages of event management, namely research design and planning. While the pentahelix model in planning sports tourism and events in Hambalang Village is currently running well, the collaboration is carried out by the functions and parts of each stakeholder: academia, business, community, government, and media, synergize in tourism development. So, the results of the analysis of sport and tourism and the study of the event management cycle can produce a pentahelix model for planning sports tourism and events in Hambalang village. Keywords: tourism village; sport tourism; tourism sport; event; pentahelix model. INTRODUCTION Background Indonesian tourism is well known. However, developments continue to be made to improve the quality and tourists, both local and foreign. One particular in- terest in tourism that has garnered special attention is travel related to sports tourism. The World Tourism Organization and the International Olympic Committee held an international conference on sport and tour- ism in February 2001 in Barcelona. This conference presented the link between sport and tourism by leading global organ- izations of sport and tourism (Hinch and Higham, 2004). Tourism is one of the recreational experiences that has a positive impact on the economy in various countries; this is http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 75 e-ISSN 2407-392X. p-ISSN 2541-0857 based on the research of the International World Tourism Organization (WTO) in 2001, which shows that the contribution of sports to the domestic product of the coun- try's gross industry ITAS BA is between 1- 2%, causing the contribution of tourism be- tween 4-6% (Ritchie and Adair, 2004). Gammon and Robinson (2003) divide the classification of sports and tourism con- sumers into 2 (two) definitions, namely Sports tourism and Tourism sports. Sports tourism analyzes individuals and groups actively and passively participating in competitive or recreational sports while travelling or living in their usual environ- ment. The main criterion of sport tourism is that sport is the primary purpose of trav- elling (travelling). At the same time, sports tourism is intended for tourists who travel and live in places outside their usual envi- ronment. Therefore, it can be actively and passively involved, competitive sports or recreation with a secondary purpose of travel. In other words, involvement in sports activities is not the primary purpose of travelling (travelling). In its development, now there are many events defined as an activity or events intentionally created to build inter- action with visitors to provide an exciting and impressive experience directly. The event is an activity held to commemorate important things throughout human life, ei- ther individually or in groups bound by custom, culture, tradition, and religion. It fits a specific purpose and involves the community environment, which is held at a particular time. (Noor, 2009) The suc- cessful implementation of an event must have the support of good planning and preparation and meet the standard event in- dicators. Related to event planning, Joe Goldblatt (2002) divides planning in or- ganizing an event into several stages, namely research, design, planning, coordi- nation, and evaluation. Meanwhile, this study only uses 3 (three) phases, namely research, strategy and planning, because this research is a proposal and recommen- dation material to the local government, which can be helpful to see how event management is carried out in Hambalang Village. The tourism sector has the potential for developing sports tourism, namely in the Tourism Village, which has some po- tential for developing sports tourism and competitive events. One is located in Ham- balang Village, Citeureup District, Bogor Regency. Hambalang village is situated in a hilly area with an altitude of 300-450 me- ters above sea level, between the Jonggol- Hambalang mountain range. Hambalang Village has been designated as a tourist vil- lage through a decree issued by the village head. The development of tourism poten- tial in Hambalang Village based on nature and religion that explores diversity, uniqueness and uniqueness makes this vil- lage worthy of being developed into a tour- ist village. Its location, which is not far from the centre of Bogor City and the cap- ital city, makes the village development so fast. Hambalang village has a lot of po- tential and adequate accessibility, namely a large area for vehicle parking and trekking routes that can be used for competitive ac- tivities or competitions such as Motocross, cycling, running and others to serve as sports events. Several small activities that have been carried out in Hambalang Vil- lage are the Nusantara Village League and Hambalang Village Sports Week (Pordes). Utilization of the potential and accessibil- ity that is owned is still limited, so it is nec- essary to plan a more significant event aimed at improving the quality of tourism in Hambalang Village, Bogor Regency, and increasing regional competitiveness, including in the field of sport tourism. This sports tourism owned by Hambalang Vil- lage requires special attention and sustain- able management. The presence of the government through its various policy strategies becomes a strategic thing in http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 76 e-ISSN 2407-392X. p-ISSN 2541-0857 making tourism a mainstay sector in rais- ing the standard of living of the commu- nity, especially local communities in the tourist village development area (Rahu, 2021). Optimizing tourism planning and management requires various elements to collaborate with stakeholders; this strategy is an idea inspired by several tourism man- agers (Lumintuarso, 2005). These five strategies are known as the pentahelix model. The Pentahelix model for tourism in Indonesia is known as the ABCGM strategy, which stands for. This research is a series of Scientific Research in 2021 with a village research scheme from the Minis- try of Education, Culture, Research and Technology, Directorate General of Higher Education, Research and Technology. From some of the explanations above, the results of this study will produce new things or new findings that can be used as recommendations to local governments in the pentahelix model in Hambalang Vil- lage, Bogor Regency. There for it is neces- sary to research tourism planning and man- agement in the industrial sector of Hamba- lang Village, Bogor Regency, to serve as sports tourism and events that can improve the regional economy. Hambalang village has a lot of po- tential related to nature and religious tour- ism that can be developed and managed further. This pentahelix model approach is very much needed for managing and devel- oping facilities and infrastructure in Ham- balang Village by involving participation and various parties to realise tourism pro- gress in Hambalang Village. In planning sports tourism and the event itself, it is nec- essary to collaborate between stakeholders and elements of the government who have political power on how to formulate a pol- icy through quick decisions of the commu- nity or community, which is called social power. This collaboration is expected to in- crease productivity, innovation, creativity, and Regional Original Income (PAD) in Hambalang Village, Bogor Regency. Based on the problems mentioned above, the researchers conducted a study entitled "Pentahelix Model in Planning Sport Tour- ism and Events in Hambalang Village, Bo- gor Regency" from (Academic, Business, Community, Government and Media). METHODS The research was conducted in Hambalang Village, Sentul-Bogor, Citeureup District, Bogor Regency. Data were collected through observation, inter- views, Focus Group Discussion (FGD), and documentation studies. Comments were made in Hambalang Village, Bogor Regency, to find out physically available tourism so that they can identify and make a point of view about how much the re- gional government and village communi- ties contribute to planning and managing sports tourism and events in Hambalang Village. Interviews were conducted with the local government consisting of the vil- lage head of Hambalang and the sub-dis- trict head of citeureup, Bogor district. The community consists of the Head of Tour- ism Village, Youth Organization, BUM- Des, Hambalang Village Community and MSMEs. In the academic field, the Faculty of Tourism, Pancasila University. On the Villa Bukit Hambalang Agrotourism busi- ness, and Tribun News media. In addition to collecting primary data, secondary data is also collected. The information is the profile of "Hambalang Village", regional data in general, and tour- ism data in search locations from books and other literature sources, as well as searches for various information published in both electronic and print media. Re- searchers also collect visual data in the form of photos and videos. Data validity was obtained through source triangulation. The data analysis of this study used descriptive qualitative research, which was http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 77 e-ISSN 2407-392X. p-ISSN 2541-0857 analyzed with an emphasis on interactive data analysis Miles and Huberman (1984) said in Lisa (2010) that the analysis con- sisted of 3 (three) flows of activities that co-occurred, namely: data reduction, data presentation, and conclusion drawing/veri- fication. RESULTS AND DISCUSSION Hambalang Village, located in the highlands makes Hambalang Village have various natural tourism potentials, includ- ing hills where every tourist who visits can enjoy beautiful natural scenery along the road to Hambalang Village. In addition, residents' green clove plantations and gar- dens, plus a relaxed atmosphere, can also be used as a tourist attraction in Hamba- lang Village. The number of residents in Hambalang Village every year has in- creased. This is influenced because inves- tors have also ogled Hambalang Village; in this area, there are buildings owned by res- idents from outside the village; even in the future, it will be developed as a tourist area, making it possible for many migrants to re- side and settle in the town. This Communities in the Hamba- lang Village area mostly have several live- lihood sectors: agriculture, plantation, ani- mal husbandry, fisheries, forestry, small industry or household crafts, medium and large industries, trade and services. Land in the Hambalang Village area is prioritized for use in the plantation sector. The planta- tion products cultivated by the Hambalang Village community include Cloves, Pine- apple, Salak, Jackfruit and Oranges. The dominance of livelihoods in the plantation sector shows that the Hambalang Village community highly depends on land re- sources. Sports Tourism and Tourism Sport in Hambalang Village Sports tourism is devoted to analyz- ing individuals and/or groups of people who actively and passively participate in competitive or recreational sports while travelling or living in their usual environ- ment. The main criterion of sport tourism is that sport is the primary purpose of travel (Gammon and Robinson, 2003). Sports tourism is one type of tourism activity that is developing quite rapidly because more and more tourists are interested in sports. Hambalang village has characteristics in the development of sports tourism, namely, Hambalang mini stadium, trekking paths, accessibility, and a large parking area. It can be used as an alternative to sports tour- ism for sports lovers. Sports tourism is currently develop- ing because it has a positive influence on other sectors. in addition to its natural and religious tourist attractions, it also has the potential for sports tourism, namely having several attractions, namely trekking and paragliding. Hambalang Village is also ex- pected to be a place for sports events, espe- cially soccer, arrows, paragliding, and Mo- tocross, at the regional level so that it can become a tourist attraction to attract more tourists visiting Hambalang Village. Be- fore the construction of the mini stadium was carried out, Hambalang Village had hosted sporting events, such as the Nusan- tara Village League, which was attended by representatives of football groups from 12 sub-districts in Bogor Regency and PARDES or Hambalang Village Sports Week, which 8 RW and 28 RT attended. Several types of sport tourism in Hamba- lang Village can be developed and provide a significant tourism contribution to the community. The following are the poten- tial and attractions of sport tourism in Hambalang Village: http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 78 e-ISSN 2407-392X. p-ISSN 2541-0857 a. Trekking Physical potential in the form of nat- ural conditions of trekking routes or paths and specific locations can be a tourist at- traction for trekking (DPO Prasiasa, 2019). Trekking is a long journey that is carried out by walking from one place to another, such as for expeditions and others; trekking is usually carried out in the interior of an area that has not been touched by urban communities, with travel routes that are in areas with minimal facilities and infra- structure or not even there yet. (Paseban Consortium, 2022) Hambalang Village has hosted a sporting activity, the "Grass track", a small-scale competition activity carried out by the Hambalang trail commu- nity. This activity was carried out in 2014. b. Paragliding Based on the observations of Ham- balang Village, the development of Ham- balang Village into a Tourism Village now has a new attraction, namely paragliding. This paragliding is a collaboration between Agrotourism Villa Bukit Hambalang and ATS (Atang Sanjaya). The purpose of the partnership is for members to do paraglid- ing exercises in the air. In November 2021, a para-gliding trial was carried out by tak- ing off from the top of the Hambalang hill and landing on the field at Villa Bukit Hambalang Agrotourism. But for now, it cannot be opened 100% in general. But if visitors are interested in paragliding in Hambalang Village, it can be done in tan- dem. In addition, visitors can also see par- agliding activities around Villa Bukit Hambalang Agrotourism or go up to the top of the hill to see how flying paragliding takes place. Based on the interviews and obser- vations above, the touch of sport tourism brings many benefits to the community's economy through sports tourism in the form of trekking and paragliding. Moreo- ver, the area can promote according to its potential so that a good marketing effect appears to invite investors or tourists in that direction through several events that have been held, such as the Nusantara Vil- lage League, PARDES, and tribal affairs. Sports activities cannot be separated from other activities and people's daily lives. Sports activities have become a need humans must meet because they can make the body fitter than before. Currently, sports activities have undergone many changes in progress. Namely, it is not enough in sports aimed at physical fitness; recreational sports are developing very rapidly. More and more sports are becom- ing tourist destinations, especially sports that take advantage of natural facilities such as mountains, lakes, rivers, and oceans. Tourism sport is intended for tour- ists who travel or live in places outside their usual environment. It can be actively and passively involved in competitive or recreational sports by making it a second- ary destination of tourist travel (Gammon and Robinson 2003). In other words, tour- ists whose travels are partly involved in some form of sport or recreation on a purely incidental basis. Currently, sports activities have undergone many changes in progress. Namely, it is not enough for jokes aimed at physical fitness, but recrea- tional sports are developing rapidly. As a result, more and more sports are becoming tourist destinations, especially sports that take advantage of natural facilities such as mountains, lakes, rivers, and oceans. Based on the results of research through direct observation of Hambalang Village, Citeureup District, it can be con- cluded that in its development into a tourist village, Hambalang Village continues to bring in many tourists from outside the area to outside the city to visit tourist at- tractions owned by Hambalang Village, es- pecially in sport tourism activities or recre- ational sports. In addition, Hambalang Vil- lage also has facilities like a mini http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 79 e-ISSN 2407-392X. p-ISSN 2541-0857 Hambalang stadium and trekking trails. Some of the findings of recreational sports facilities and activities from researchers during observations made by tourists in Hambalang Village are as follows: a. Hambalang Mini Stadium Based on the results of secondary data obtained through the article Radar Bo- gor Rany Sinaga (2021), the construction of the Hambalang mini stadium is a mani- festation of the tagline "The City of Sport and Tourism" in Bogor Regency, espe- cially in Hambalang Village. As for the management of the mini stadium, it is handed over to BUMDes by involving vil- lage institutions such as youth organiza- tions and other youth organizations. b. Trekking Path The trekking path before as it is now is still only a small road that is usually used for the activities of cassava farmers carry- ing their harvests on their shoulders. This makes this road widening to facilitate the accessibility of the community; cassava farmers are no longer accepted but can use a car or motorbike. The trekking route has been operating for a long time and is often used for small-scale sporting events. These activities are usually carried out and orga- nized by outside parties, namely the com- munities who want to hold a Motocross sport event in Hambalang Village. c. Bicycle Cycling has become an active trend in this decade with the increasing sales of bicycles globally. Cycling is defined by tourists as an integral part of excursions or holidays, a profitable way to improve the quality of vacation time (Lumsdon, 2000 in Wirawan, 2016). Based on the results of in- terviews that have been carried out, tourists coming to Hamba-lang Village not only aim to have fun or travel to see the natural scenery of Hambalang Village but for sports while recreational, pampering the hobby of cycling with obstacles and also the stunning natural scenery that Hamba- lang Village has. They come to Hambalang Village not only on holidays but on week- days they cycle in Hambalang. d. Hambalang Trail Bike Dirt bike sport is one of the most popular sports for extreme sports lovers. A sport that uses a dirt bike as the main com- ponent that is carried out in nature for an adventure through a trajectory that flows from Region A to Region B and C in the form of roads, forest areas, slopes, hills, and others (Otosia Editor, 2019). Based on the results of interviews, in addition to cy- cling and para-gliding, tourists also come to do Trabas at the top of Hambalang to try the trail path at the top of Hambalang. Fur- thermore, the Ghalib Garage community and many other communities visit Hamba- lang to experience the trails in the area. Based on the results of interviews that have been carried out, it can be con- cluded that tourism sport is one type of tourism activity that is developing quite rapidly, including in Hambalang Village. Hambalang Village, which has quite good geographical characteristics, namely its lo- cation on high land, has good natural and sport potential, becomes an alternative for recreational sports for some sports lovers such as cycling, trekking and tribal, as well as the availability of sports facilities that support activities such as stadiums. Mini Hambalang and trekking trails. Seeing the natural conditions in Hambalang Village with various tourist activities, this sport tourism is indeed intended for tourists with great adrenaline because paragliding and trail bikes are sports that can be considered quite extreme. Sport Event Planning in Hambalang Village The successful implementation of an event must have the support of good http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 80 e-ISSN 2407-392X. p-ISSN 2541-0857 planning and preparation and meet stand- ard sport event indicators starting from the formulation of goals and setting of the con- cept to how the efforts are made to achieve victory in the event bidding process suc- cessfully and when it reaches the imple- mentation stage. First, activities can run ac- cording to what has been previously deter- mined, then proceed with an evaluation to analyze whether everything is going ac- cording to expectations, at least going through a good planning process. All planning stages are running and well understood by all stakeholders. The researcher refers to an Event Management planning model by Joe Goldblatt (2002), which consists of 5 (five) stages, namely research, design, planning, coordination, and evaluation. However, this study only uses 3 (three) phases, namely research, strategy, and planning, because this re- search is a proposal and recommendation material to the local government, which can be helpful to see how event manage- ment is carried out during events in Ham- balang Village. 1. Research The formulation of the research pro- cess carried out by Hambalang Village is related to determining the needs, desires, and expectations of the target market based on the also research conducted by external parties. What is meant by internal parties is human resources in Hambalang Village, and what is meant by external is relation- ships with audience parties. Based on the results of interviews conducted that the research process carried out by Hambalang Village in determining a concept at the beginning was comprehen- sive research and tended to be more objec- tive rather than subjective as seen from the current market needs, namely, the research process that refers to market needs, in this case, is the audience of the event to be held. 2. Design Through the research process that has been carried out, the next step is the theme and material about the event concept that will be used as event packaging. In this case, it refers to a theory about the design process in which it explains about doing brainstorming related to concepts and themes or ideas about organizing events. Based on the results of interviews, determining themes and concepts in an event organization in Hambalang Village does not take too long. However, from the EO's point of view, explaining the process of determining the concept that takes a long time refers to market needs, in this case, the event's audience. So, it can be concluded that the ideas or ideas about the concept of the event that resulted from the research process that oc- curred at the beginning were very diverse from some research results, which will then become the process of forming it into ideas or ideas that are generated. 3. Planning Based on the results of interviews conducted through the research and design processes that have been carried out, then the following method of supporting plan- ning and preparation is suitable and meets standard event indicators starting from the formulation of goals, and setting concepts, to how efforts or strategies are to be suc- cessful in achieving the goals set. Desired. We are planning an event is how to formu- late strategies which are then ready to be implemented to support the success of an event. Such as determining the target mar- ket, venue, and risk management scheme. The following event activities can be considered for making event activities in Hambalang Village based on event plan- ning indicators, namely research, design and planning. http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 81 e-ISSN 2407-392X. p-ISSN 2541-0857 Table 1. Proposed Event Activities in Hambalang Village Research Design Planning Determine the needs of the tar- get/audience by looking at what trending events are developing - Events that carry the theme of sport and culture by rais- ing the culture in Hamba- lang Village. - Sports that can enjoy the natural scenery in Hamba- lang Village by post to post - Participants stay and partic- ipate in complete event ac- tivities from morning to night - Contest performing arts in each region - Opening remarks and clos- ing of the event by commu- nity leaders in Hambalang Village Planning: In planning, it is neces- sary to also look at market seg- mentation based on location, which will affect operational costs and the amount of demand differently. - Segmentation pursues young children of junior high, high school, college or under the age of 30 who are on the island of West Java by prioritizing peo- ple who are close to the Ham- balang Village location - Arrange programs such as invi- tations, venue arrangements, consumption, accommodation, transportation, and determina- tion of winners - Create a risk management scheme Source: Researcher (2022) Pentahelix Model in Planning Sport Tourism and Events in Hambalang Vil- lage, Bogor Regency At the stage of the Penatahelix model in planning sports tourism and events in Hambalang Village, what is seen is the involvement or role of various actors to work together in developing the Hamba- lang Village Tourism Village planning sports tourism and events. Based on the re- sults of observations and interviews, infor- mation regarding the role of academia, business, community, government and me- dia in planning sports tourism and events in Hambalang Village is as follows: 1. Academic Academics on the Penta helix model act as drafters. At this stage, the role of so- cialization and training in planning and managing sports tourism and events in Hambalang Village through the first stage, namely seeing the readiness of the commu- nity by taking approaches such as efforts to introduce tourism and other forms of sport tourism and events in Hambalang Village and training on how to organize events. Next, the system, socialization and training are given to the community to open up in- sight about tourism from the good and evil and then provide an overview of tourism, including the potential for sports tourism in Hambalang Village in organizing an event, especially sporting events that focus on how to manage events well, how to handle diverse/critical situations, how to conduct briefings, how to cooperate and monitor, also what steps should be taken in terms of attracting visitors, funding, sponsoring, and sound risk management. 2. Business Private business/industry in the pen- tahelix model acts as an enabler or facilita- tor. At this stage, the Agrotourism Villa Bukit Hambalang has played a direct role in the activities of the Hambalang Village community, especially in sport tourism and event activities, including in terms of http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 82 e-ISSN 2407-392X. p-ISSN 2541-0857 budget and providing sports facilities. However, it has not been maximized in building infrastructure for Hambalang Vil- lage. 3. Community The community in the pentahelix model acts as an accelerator. Hambalang Village is in the process of being devel- oped into a Tourism Village, forming a community, namely MSMEs. This com- munity was created to strengthen coordina- tion between MSME actors and make it easier for them to develop their businesses. In addition, the existence of MSMEs has become a supporting facility in sport tour- ism and events in Hambalang village. The role of MSMEs in the community in sport tourism and event activities in Hambalang Village is instrumental in supporting facil- ities such as food stalls, toilets, and resting places that are quite supportive for sport tourism activities and events in Hambalang Village. 4. Government The government in the pentahelix model acts as a regulator and controller with regulations and responsibilities in de- veloping businesses. The role of the Re- gional Government in developing Hamba- lang Village into a tourist village by creat- ing the potential for sports tourism in Hamba-lang Village by realizing the ta- gline "Bogor Sport and Tourism". In addi- tion, the Hambalang Village government also acts as a facilitator by creating condu- cive conditions for the implementation of development to bridge various kinds of community interests in optimizing sports tourism and event planning in Hambalang Village. As a facilitator, the village govern- ment is engaged in providing facilities and licensing the use of places during the 2022 Focus Group Discussion (FGD) activity organized by the Faculty of Tourism, Pan- casila University and will support subsequent mentoring activities through training, education and skills improve- ment. The Hambalang Village Govern- ment, in planning sports tourism and events, also acts as a facilitator related to funding or capital through providing capi- tal assistance to empowered communities. The form of contribution and support made to Hambalang Village regards security, or- der, and comfort to the village community in activities organized by Hambalang Vil- lage. 5. Media Media serves as a provider of infor- mation, education, entertainment, and so- cial controller. In developing Hambalang Village into a tourist village, Tribunnews acts as a media that publishes through online media related to the readiness of Hambalang Village to become a nature, re- ligion, and sport tourism-based tourism vil- lage. For example, an article published on April 2, 2022, entitled "Hambalang Ready to be Developed as a Nature-Based Tour- ism Village, Religion and Sport Tourism", contains the readiness of Hambalang Vil- lage to become a nature-based tourism vil- lage, religion, and sports tourism through Focus Group Discussion activities (FGD). Figure 1. The Role of Tribunnews Media in the Development of Tourism Villages in Hambalang Village Source: Tribunnews, 2022 http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. (2023): 74-84 http://ojs.unud.ac.id/index.php/eot 83 e-ISSN 2407-392X. p-ISSN 2541-0857 In addition, the purpose of tribunnews is to inform the general public about Hambalang Village. Tribunnews is suitable for Hambalang Village because Tribunnews has a humanist writing angle. A Humanist is meant to be able to react to an article or an object that many people can consume. So, the angle is an angle for ex- panding people to read the news. With the ease of accessing social media by anyone, anytime and anywhere, people are starting to leave conventional promotional methods such as print and electronic media and switch to social media, which is considered adequate. CONCLUSIONS Sport tourism in Hambalang Village has developed quite rapidly. The touch of sport tourism brings many benefits to the community's economy in Hambalang Vil- lage. Through sports tourism in the form of trekking and paragliding, it has attracted many tourists to come to Hambalang Vil- lage; the area can promote according to its potential so that a good marketing effect appears to invite investors or tourists in that direction through several events that have been held such as the Nusantara Vil- lage League, PARDES, and tribal events. Tourism sport is one type of tourism activity that is developing quite rapidly, in- cluding in Hambalang Village. Hambalang Village which has quite good geographical characteristics, namely its location on a high land, has good natural and sport po- tential, Hambalang Village is an alternative for recreational sports for some sports lov- ers such as cycling, trekking and trabas, as well as the availability of sports facilities being in Hambalang Village supports sports activities such as the Hambalang mini stadium and trekking trails. Seeing the natural conditions that exist in Hamba- lang Village with various tourist activities, this tourism sport is indeed intended for tourists who have a big adrenaline. Be- cause paragliding and dirt bikes are quite extreme sports. In the event planning that has been carried out, Hambalang Village has carried out event planning in a structured manner and by the three stages of event manage- ment, namely research design and plan- ning. However, Hambalang Village, as a Tourism Village that emphasizes the bal- ance of religious values with tourism de- velopment activities, sports activities can still be said to have not been widely carried out as sports tourism which prioritizes the value of the event. Nevertheless, Hamba- lang Village in organizing an event such as a sporting event cannot be separated from a long process. The role of pentahelix in planning sports tourism and events in Hambalang Village is currently running well. The col- laboration is carried out by the functions and parts of each stakeholder who syner- gize in the development of tourism in Hambalang Village towards planning sports tourism and events in Hambalang Village. The following results from the pen- tahelix model in planning sports tourism and events in Hambalang Village, Bogor Regency. Figure 2. Pentahelix Model in Planning Sport Tourism and events in Hambalang Village http://ojs.unud.ac.id/index.php/eot E-Journal of Tourism Vol.10. No.1. 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