id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-120	Van Winkle, Christine; Bueddefeld, Jill; MacKay, Kelly; Halpenny, Elizabeth	Engaging Festival Audiences through Social Media	2018	5	.pdf	application/pdf	2058	121	45	Conclusion Further analyses of these data will examine theoretical models explaining relationships between social media use and non-use, consumer engagement, and customer orientation to better inform the ways that organizations can use social media to enhance the attendee experience. This research will add to the festival and social media literature to better inform the planning and facilitation of social media use for festivals to ensure that the festival experience is enhanced (rather than hindered) by engaging attendees through social media.	cache/ertr-120.pdf	txt/ertr-120.txt