id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-284	Vasconcelos, César Ricardo Maia de; Barreto Miranda, Ana Lucia Brenner; Oliveira Freire, Bruna Gonçalves de; Pimentel, Alda Cristina Mariano	The importance of environmental scanning: a study on the Brazilian hotel industry	2021	30	.pdf	application/pdf	9176	423	46	Qualitative analysis of hotel strategies Based on the analysis of the missions and visions of the 50 largest hotel chains, and according to the Hospitality in Numbers - Brazil 2017, it was possible to delimit the strategic directions that the hotels seek to achieve in the competitive environment. Although it seems a presaged and common-sense result, the analysis of occurrences of the keywords is presented as a justification for the choice of the theme of the present research and confirms the results that will be presented below since understanding the clients' satisfaction becomes a nonissue for the smooth development of hotel strategies.	cache/ertr-284.pdf	txt/ertr-284.txt