id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-434	Velissariou, Eftstathios; Gkougkoulitsas, Theocharis G.	Tourism marketing strategy, a case study for the City of Thessaloniki, including tourists and tourism professionals	2019	11	.pdf	application/pdf	5043	285	49	e-Review of Tourism Research (eRTR), Vol. 16, No. 6, 2019 http://ertr.tamu.edu 546 Eftstathios Velissariou University of Thessaly, Greece Theocharis Gkougkoulitsas University of EAP Patra, Greece Tourism marketing strategy, a case study for the City of Thessaloniki, including tourists and tourism professionals This study aims to explore the potential of city tourism development in Thessaloniki (Greece) by analyzing the destination and proposing a strategic marketing plan to promote the city as an all year round tourism destination. Results lead to the proposition of a marketing plan for the development of city tourism in Thessaloniki, that highlights the need of reinforcing and promoting particular cultural routes, cruise, and gastronomy tourism and health tourism experiences at the destination.	cache/ertr-434.pdf	txt/ertr-434.txt