id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-554	Wu, Jialin (Snow); Zheng, Chen; Ye, Shun; Law, Rob	Love Too Deep or Hard to Leave? A Study of Mobile Application Loyalty	2020	10	.pdf	application/pdf	2673	130	47	The results of Multigroup Structural Equation Modelling support our model, and indicate that the positive association of App satisfaction on App loyalty is stronger for bookers who do not stick to one brand from computer website to mobile App; furthermore, for those who are with high brand viscosity, habit and switching cost plays an important role in leading to App loyalty. The positive effect of habit and switching cost on App loyalty was significant only for those bookers with brand viscosity (using same brand for hotel booking via mobile App or computer website).	cache/ertr-554.pdf	txt/ertr-554.txt