id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-796	Bintang Handayani; Korstanje, Maximiliano E 	Dark Branding: A Proposed Conceptualization 	2023	15	.pdf	application/pdf	4546	252	40	Dark branding is conceptualised as a form of branding involving questionable ethical practices such as fake online reviews and forms a basis for consumer activism within the dark marketing spectrum. Keywords: Online fake reviews, news story, review recency, dark branding, culinary experiencescape.	cache/ertr-796.pdf	txt/ertr-796.txt