id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-849	Kumar, Jeeteh; Subramaniam, Thanam; Supina, Supina	Review of Issues and Challenges Faced by Tourism Stakeholders in Malaysia Due to the COVID-19 Pandemic 	2023	33	.pdf	application/pdf	10165	563	40	Subsequently, the Malaysian government, with the assistance of Tourism Malaysia, introduced several strategies such as enhancing the domestic tourism market, creative and digital marketing, mixed promotion, transformation towards emotional and sentimental-based promotion, building trust and confidence, shifting from a mass market to a customised market, converting the support and lead product, and strengthening Malaysia’s tourism branding as a strategic marketing plan to stimulate the tourism and hospitality industries in 2022–2026 (Tourism Gov My, 2022). Besides implementing vaccination as a preventative measure, the Malaysian government also introduced various recovery strategies, such as promoting http://ertr.tamu.edu/ e-Review of Tourism Research (eRTR), Vol. 20, No. 1, 2023 http://ertr.tamu.edu 217 Malaysia as a family-oriented shopping destination, initiating short-haul tourism packages, and introducing niche tourism products in the Strategic and Marketing Plan for Tourism Malaysia for the years 2022 to 2026 to attracts international tourists from neighbouring countries such as Singapore, Brunei, Indonesia, Thailand and Philippines (Azuar, 2022).	cache/ertr-849.pdf	txt/ertr-849.txt