id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ertr-88	Ge, Jing	Emerging Scholar Profile: Dr. Jing Ge	2018	3	.pdf	application/pdf	976	36	34	Her PhD dissertation, “The use of humour for customer engagement on Chinese social media – a rhetorical perspective”, focused on the tourism industry, and examined how destination marketing organizations (DMOs) engage consumers on social media through playful and creative language; how humour co-construction happens within firm-customer conversations; and how consumers are brought into such conversations, forming conversational networks. Jing has published an academic journal article, book chapters, conference papers, and media releases on such topics as customer engagement, value co-creation, social media affordances from a marketing perspective, consumer culture on Chinese social media, and humour usage and brand humanization on social media.	cache/ertr-88.pdf	txt/ertr-88.txt