id	sid	tid	token	lemma	pos
ertr-120	1	1	engaging	engage	VERB
ertr-120	1	2	festival	festival	NOUN
ertr-120	1	3	audiences	audience	NOUN
ertr-120	1	4	through	through	ADP
ertr-120	1	5	social	social	ADJ
ertr-120	1	6	media	medium	NOUN
ertr-120	1	7	van	van	PROPN
ertr-120	1	8	winkle	winkle	PROPN
ertr-120	1	9	,	,	PUNCT
ertr-120	1	10	c.a	c.a	PROPN
ertr-120	1	11	,	,	PUNCT
ertr-120	1	12	bueddefeld	bueddefeld	NOUN
ertr-120	1	13	,	,	PUNCT
ertr-120	1	14	j.	j.	PROPN
ertr-120	1	15	b	b	PROPN
ertr-120	1	16	,	,	PUNCT
ertr-120	1	17	mackay	mackay	PROPN
ertr-120	1	18	,	,	PUNCT
ertr-120	1	19	k.	k.	PROPN
ertr-120	2	1	c	c	PROPN
ertr-120	2	2	,	,	PUNCT
ertr-120	2	3	and	and	CCONJ
ertr-120	2	4	halpenny	halpenny	ADJ
ertr-120	2	5	,	,	PUNCT
ertr-120	3	1	e	e	X
ertr-120	3	2	.	.	PUNCT
ertr-120	4	1	d	d	AUX
ertr-120	4	2	a	a	DET
ertr-120	4	3	faculty	faculty	NOUN
ertr-120	4	4	of	of	ADP
ertr-120	4	5	kinesiology	kinesiology	NOUN
ertr-120	4	6	and	and	CCONJ
ertr-120	4	7	recreation	recreation	NOUN
ertr-120	4	8	management	management	NOUN
ertr-120	4	9	,	,	PUNCT
ertr-120	4	10	university	university	PROPN
ertr-120	4	11	of	of	ADP
ertr-120	4	12	manitoba	manitoba	PROPN
ertr-120	4	13	,	,	PUNCT
ertr-120	4	14	canada	canada	PROPN
ertr-120	4	15	,	,	PUNCT
ertr-120	4	16	christine.vanwinkle@umanitoba.ca	christine.vanwinkle@umanitoba.ca	PROPN
ertr-120	4	17	b	b	PROPN
ertr-120	4	18	clayton	clayton	PROPN
ertr-120	4	19	h.	h.	PROPN
ertr-120	4	20	riddell	riddell	PROPN
ertr-120	4	21	faculty	faculty	PROPN
ertr-120	4	22	of	of	ADP
ertr-120	4	23	environment	environment	NOUN
ertr-120	4	24	,	,	PUNCT
ertr-120	4	25	earth	earth	NOUN
ertr-120	4	26	,	,	PUNCT
ertr-120	4	27	and	and	CCONJ
ertr-120	4	28	resources	resource	NOUN
ertr-120	4	29	,	,	PUNCT
ertr-120	4	30	university	university	NOUN
ertr-120	4	31	of	of	ADP
ertr-120	4	32	manitoba	manitoba	PROPN
ertr-120	4	33	,	,	PUNCT
ertr-120	4	34	canada	canada	PROPN
ertr-120	4	35	,	,	PUNCT
ertr-120	4	36	jill.bueddefeld@cc.umanitoba.ca	jill.bueddefeld@cc.umanitoba.ca	PROPN
ertr-120	4	37	c	c	AUX
ertr-120	4	38	ted	ted	PROPN
ertr-120	4	39	rogers	rogers	PROPN
ertr-120	4	40	school	school	PROPN
ertr-120	4	41	of	of	ADP
ertr-120	4	42	management	management	NOUN
ertr-120	4	43	,	,	PUNCT
ertr-120	4	44	ryerson	ryerson	NOUN
ertr-120	4	45	university	university	PROPN
ertr-120	4	46	,	,	PUNCT
ertr-120	4	47	canada	canada	PROPN
ertr-120	4	48	,	,	PUNCT
ertr-120	4	49	k7mackay@ryerson.ca	k7mackay@ryerson.ca	NOUN
ertr-120	4	50	d	d	NOUN
ertr-120	4	51	faculty	faculty	NOUN
ertr-120	4	52	of	of	ADP
ertr-120	4	53	physical	physical	ADJ
ertr-120	4	54	education	education	NOUN
ertr-120	4	55	and	and	CCONJ
ertr-120	4	56	recreation	recreation	NOUN
ertr-120	4	57	,	,	PUNCT
ertr-120	4	58	university	university	PROPN
ertr-120	4	59	of	of	ADP
ertr-120	4	60	alberta	alberta	PROPN
ertr-120	4	61	,	,	PUNCT
ertr-120	4	62	canada	canada	PROPN
ertr-120	4	63	,	,	PUNCT
ertr-120	4	64	halpenny@ualberta.ca	halpenny@ualberta.ca	ADJ
ertr-120	4	65	abstract	abstract	NOUN
ertr-120	4	66	the	the	DET
ertr-120	4	67	purpose	purpose	NOUN
ertr-120	4	68	of	of	ADP
ertr-120	4	69	this	this	DET
ertr-120	4	70	research	research	NOUN
ertr-120	4	71	is	be	AUX
ertr-120	4	72	to	to	PART
ertr-120	4	73	provide	provide	VERB
ertr-120	4	74	insight	insight	NOUN
ertr-120	4	75	into	into	ADP
ertr-120	4	76	the	the	DET
ertr-120	4	77	current	current	ADJ
ertr-120	4	78	state	state	NOUN
ertr-120	4	79	of	of	ADP
ertr-120	4	80	social	social	ADJ
ertr-120	4	81	media	medium	NOUN
ertr-120	4	82	use	use	NOUN
ertr-120	4	83	(	(	PUNCT
ertr-120	4	84	and	and	CCONJ
ertr-120	4	85	non	non	ADJ
ertr-120	4	86	-	-	NOUN
ertr-120	4	87	use	use	NOUN
ertr-120	4	88	)	)	PUNCT
ertr-120	4	89	by	by	ADP
ertr-120	4	90	festival	festival	NOUN
ertr-120	4	91	organizations	organization	NOUN
ertr-120	4	92	.	.	PUNCT
ertr-120	5	1	social	social	ADJ
ertr-120	5	2	media	medium	NOUN
ertr-120	5	3	use	use	NOUN
ertr-120	5	4	by	by	ADP
ertr-120	5	5	festivals	festival	NOUN
ertr-120	5	6	is	be	AUX
ertr-120	5	7	described	describe	VERB
ertr-120	5	8	and	and	CCONJ
ertr-120	5	9	examined	examine	VERB
ertr-120	5	10	in	in	ADP
ertr-120	5	11	relation	relation	NOUN
ertr-120	5	12	to	to	ADP
ertr-120	5	13	the	the	DET
ertr-120	5	14	festival	festival	NOUN
ertr-120	5	15	’s	’s	PART
ertr-120	5	16	customer	customer	NOUN
ertr-120	5	17	relationship	relationship	NOUN
ertr-120	5	18	orientation	orientation	NOUN
ertr-120	5	19	.	.	PUNCT
ertr-120	6	1	in	in	ADP
ertr-120	6	2	total	total	ADJ
ertr-120	6	3	,	,	PUNCT
ertr-120	6	4	446	446	NUM
ertr-120	6	5	festival	festival	NOUN
ertr-120	6	6	administrators	administrator	NOUN
ertr-120	6	7	completed	complete	VERB
ertr-120	6	8	a	a	DET
ertr-120	6	9	survey	survey	NOUN
ertr-120	6	10	that	that	PRON
ertr-120	6	11	asked	ask	VERB
ertr-120	6	12	a	a	DET
ertr-120	6	13	range	range	NOUN
ertr-120	6	14	of	of	ADP
ertr-120	6	15	demographic	demographic	ADJ
ertr-120	6	16	,	,	PUNCT
ertr-120	6	17	logistical	logistical	ADJ
ertr-120	6	18	,	,	PUNCT
ertr-120	6	19	social	social	ADJ
ertr-120	6	20	media	medium	NOUN
ertr-120	6	21	use	use	NOUN
ertr-120	6	22	,	,	PUNCT
ertr-120	6	23	and	and	CCONJ
ertr-120	6	24	customer	customer	NOUN
ertr-120	6	25	relationship	relationship	NOUN
ertr-120	6	26	and	and	CCONJ
ertr-120	6	27	engagement	engagement	NOUN
ertr-120	6	28	questions	question	NOUN
ertr-120	6	29	.	.	PUNCT
ertr-120	7	1	the	the	DET
ertr-120	7	2	results	result	NOUN
ertr-120	7	3	reveal	reveal	VERB
ertr-120	7	4	that	that	SCONJ
ertr-120	7	5	the	the	DET
ertr-120	7	6	number	number	NOUN
ertr-120	7	7	of	of	ADP
ertr-120	7	8	social	social	ADJ
ertr-120	7	9	media	medium	NOUN
ertr-120	7	10	platforms	platform	NOUN
ertr-120	7	11	used	use	VERB
ertr-120	7	12	and	and	CCONJ
ertr-120	7	13	timing	timing	NOUN
ertr-120	7	14	of	of	ADP
ertr-120	7	15	social	social	ADJ
ertr-120	7	16	media	medium	NOUN
ertr-120	7	17	use	use	NOUN
ertr-120	7	18	are	be	AUX
ertr-120	7	19	related	relate	VERB
ertr-120	7	20	to	to	ADP
ertr-120	7	21	customer	customer	NOUN
ertr-120	7	22	orientation	orientation	NOUN
ertr-120	7	23	.	.	PUNCT
ertr-120	8	1	strategies	strategy	NOUN
ertr-120	8	2	for	for	SCONJ
ertr-120	8	3	organizations	organization	NOUN
ertr-120	8	4	to	to	PART
ertr-120	8	5	enhance	enhance	VERB
ertr-120	8	6	their	their	PRON
ertr-120	8	7	social	social	ADJ
ertr-120	8	8	media	medium	NOUN
ertr-120	8	9	presence	presence	NOUN
ertr-120	8	10	are	be	AUX
ertr-120	8	11	discussed	discuss	VERB
ertr-120	8	12	.	.	PUNCT
ertr-120	9	1	keywords	keyword	NOUN
ertr-120	9	2	:	:	PUNCT
ertr-120	9	3	events	event	NOUN
ertr-120	9	4	,	,	PUNCT
ertr-120	9	5	festival	festival	NOUN
ertr-120	9	6	,	,	PUNCT
ertr-120	9	7	social	social	ADJ
ertr-120	9	8	media	medium	NOUN
ertr-120	9	9	,	,	PUNCT
ertr-120	9	10	customer	customer	NOUN
ertr-120	9	11	orientation	orientation	NOUN
ertr-120	9	12	,	,	PUNCT
ertr-120	9	13	engagement	engagement	NOUN
ertr-120	9	14	introduction	introduction	NOUN
ertr-120	9	15	social	social	ADJ
ertr-120	9	16	media	medium	NOUN
ertr-120	9	17	has	have	AUX
ertr-120	9	18	been	be	AUX
ertr-120	9	19	rapidly	rapidly	ADV
ertr-120	9	20	adopted	adopt	VERB
ertr-120	9	21	across	across	ADP
ertr-120	9	22	the	the	DET
ertr-120	9	23	world	world	NOUN
ertr-120	9	24	with	with	ADP
ertr-120	9	25	penetration	penetration	NOUN
ertr-120	9	26	rates	rate	NOUN
ertr-120	9	27	varying	vary	VERB
ertr-120	9	28	regionally	regionally	ADV
ertr-120	9	29	(	(	PUNCT
ertr-120	9	30	we	we	PRON
ertr-120	9	31	are	be	AUX
ertr-120	9	32	social	social	ADJ
ertr-120	9	33	,	,	PUNCT
ertr-120	9	34	2017	2017	NUM
ertr-120	9	35	)	)	PUNCT
ertr-120	9	36	.	.	PUNCT
ertr-120	10	1	within	within	ADP
ertr-120	10	2	less	less	ADJ
ertr-120	10	3	than	than	ADP
ertr-120	10	4	a	a	DET
ertr-120	10	5	decade	decade	NOUN
ertr-120	10	6	,	,	PUNCT
ertr-120	10	7	millions	million	NOUN
ertr-120	10	8	of	of	ADP
ertr-120	10	9	consumers	consumer	NOUN
ertr-120	10	10	joined	join	VERB
ertr-120	10	11	social	social	ADJ
ertr-120	10	12	media	medium	NOUN
ertr-120	10	13	platforms	platform	NOUN
ertr-120	10	14	(	(	PUNCT
ertr-120	10	15	mcintyre	mcintyre	PROPN
ertr-120	10	16	2014	2014	NUM
ertr-120	10	17	)	)	PUNCT
ertr-120	10	18	.	.	PUNCT
ertr-120	11	1	today	today	NOUN
ertr-120	11	2	there	there	PRON
ertr-120	11	3	are	be	VERB
ertr-120	11	4	2.8	2.8	NUM
ertr-120	11	5	billion	billion	NUM
ertr-120	11	6	social	social	ADJ
ertr-120	11	7	media	medium	NOUN
ertr-120	11	8	users	user	NOUN
ertr-120	11	9	worldwide	worldwide	ADV
ertr-120	11	10	,	,	PUNCT
ertr-120	11	11	with	with	ADP
ertr-120	11	12	79	79	NUM
ertr-120	11	13	%	%	NOUN
ertr-120	11	14	of	of	ADP
ertr-120	11	15	internet	internet	NOUN
ertr-120	11	16	users	user	NOUN
ertr-120	11	17	on	on	ADP
ertr-120	11	18	facebook	facebook	PROPN
ertr-120	11	19	,	,	PUNCT
ertr-120	11	20	32	32	NUM
ertr-120	11	21	%	%	NOUN
ertr-120	11	22	use	use	NOUN
ertr-120	11	23	instagram	instagram	PROPN
ertr-120	11	24	,	,	PUNCT
ertr-120	11	25	and	and	CCONJ
ertr-120	11	26	24	24	NUM
ertr-120	11	27	%	%	NOUN
ertr-120	11	28	use	use	NOUN
ertr-120	11	29	twitter	twitter	NOUN
ertr-120	11	30	(	(	PUNCT
ertr-120	11	31	we	we	PRON
ertr-120	11	32	are	be	AUX
ertr-120	11	33	social	social	ADJ
ertr-120	11	34	,	,	PUNCT
ertr-120	11	35	2017	2017	NUM
ertr-120	11	36	)	)	PUNCT
ertr-120	11	37	.	.	PUNCT
ertr-120	12	1	social	social	ADJ
ertr-120	12	2	media	medium	NOUN
ertr-120	12	3	can	can	AUX
ertr-120	12	4	help	help	VERB
ertr-120	12	5	organizations	organization	NOUN
ertr-120	12	6	build	build	VERB
ertr-120	12	7	and	and	CCONJ
ertr-120	12	8	maintain	maintain	VERB
ertr-120	12	9	relationships	relationship	NOUN
ertr-120	12	10	with	with	ADP
ertr-120	12	11	consumers	consumer	NOUN
ertr-120	12	12	to	to	PART
ertr-120	12	13	enable	enable	VERB
ertr-120	12	14	their	their	PRON
ertr-120	12	15	long	long	ADJ
ertr-120	12	16	-	-	PUNCT
ertr-120	12	17	term	term	NOUN
ertr-120	12	18	sustainability	sustainability	NOUN
ertr-120	12	19	(	(	PUNCT
ertr-120	12	20	trainor	trainor	NOUN
ertr-120	12	21	et	et	PROPN
ertr-120	12	22	al	al	PROPN
ertr-120	12	23	,	,	PUNCT
ertr-120	12	24	2014	2014	NUM
ertr-120	12	25	)	)	PUNCT
ertr-120	12	26	.	.	PUNCT
ertr-120	13	1	past	past	ADJ
ertr-120	13	2	research	research	NOUN
ertr-120	13	3	has	have	AUX
ertr-120	13	4	shown	show	VERB
ertr-120	13	5	that	that	SCONJ
ertr-120	13	6	social	social	ADJ
ertr-120	13	7	media	medium	NOUN
ertr-120	13	8	platforms	platform	NOUN
ertr-120	13	9	facilitate	facilitate	VERB
ertr-120	13	10	a	a	DET
ertr-120	13	11	firm	firm	NOUN
ertr-120	13	12	’s	’s	PART
ertr-120	13	13	ability	ability	NOUN
ertr-120	13	14	to	to	PART
ertr-120	13	15	better	well	ADV
ertr-120	13	16	address	address	VERB
ertr-120	13	17	customer	customer	NOUN
ertr-120	13	18	needs	need	NOUN
ertr-120	13	19	(	(	PUNCT
ertr-120	13	20	trainor	trainor	NOUN
ertr-120	13	21	,	,	PUNCT
ertr-120	13	22	andzulis	andzulis	PROPN
ertr-120	13	23	,	,	PUNCT
ertr-120	13	24	rapp	rapp	ADJ
ertr-120	13	25	,	,	PUNCT
ertr-120	13	26	and	and	CCONJ
ertr-120	13	27	agnihotri	agnihotri	ADJ
ertr-120	13	28	,	,	PUNCT
ertr-120	13	29	2014	2014	NUM
ertr-120	13	30	)	)	PUNCT
ertr-120	13	31	,	,	PUNCT
ertr-120	13	32	which	which	PRON
ertr-120	13	33	can	can	AUX
ertr-120	13	34	enhance	enhance	VERB
ertr-120	13	35	performance	performance	NOUN
ertr-120	13	36	.	.	PUNCT
ertr-120	14	1	organizations	organization	NOUN
ertr-120	14	2	with	with	ADP
ertr-120	14	3	a	a	DET
ertr-120	14	4	customer	customer	NOUN
ertr-120	14	5	orientation	orientation	NOUN
ertr-120	14	6	tend	tend	VERB
ertr-120	14	7	to	to	PART
ertr-120	14	8	build	build	VERB
ertr-120	14	9	stronger	strong	ADJ
ertr-120	14	10	customer	customer	NOUN
ertr-120	14	11	relationships	relationship	NOUN
ertr-120	14	12	(	(	PUNCT
ertr-120	14	13	rapp	rapp	PROPN
ertr-120	14	14	et	et	PROPN
ertr-120	14	15	al	al	PROPN
ertr-120	14	16	,	,	PUNCT
ertr-120	14	17	2010	2010	NUM
ertr-120	14	18	)	)	PUNCT
ertr-120	14	19	.	.	PUNCT
ertr-120	15	1	understanding	understand	VERB
ertr-120	15	2	how	how	SCONJ
ertr-120	15	3	customer	customer	NOUN
ertr-120	15	4	orientation	orientation	NOUN
ertr-120	15	5	and	and	CCONJ
ertr-120	15	6	social	social	ADJ
ertr-120	15	7	media	medium	NOUN
ertr-120	15	8	use	use	NOUN
ertr-120	15	9	are	be	AUX
ertr-120	15	10	related	relate	VERB
ertr-120	15	11	can	can	AUX
ertr-120	15	12	provide	provide	VERB
ertr-120	15	13	insight	insight	NOUN
ertr-120	15	14	into	into	ADP
ertr-120	15	15	how	how	SCONJ
ertr-120	15	16	organizations	organization	NOUN
ertr-120	15	17	can	can	AUX
ertr-120	15	18	meet	meet	VERB
ertr-120	15	19	their	their	PRON
ertr-120	15	20	consumers	consumer	NOUN
ertr-120	15	21	’	'	PUNCT
ertr-120	15	22	needs	need	VERB
ertr-120	15	23	through	through	ADP
ertr-120	15	24	online	online	ADJ
ertr-120	15	25	relationship	relationship	NOUN
ertr-120	15	26	building	building	NOUN
ertr-120	15	27	.	.	PUNCT
ertr-120	16	1	existing	exist	VERB
ertr-120	16	2	organizational	organizational	ADJ
ertr-120	16	3	research	research	NOUN
ertr-120	16	4	acknowledges	acknowledge	VERB
ertr-120	16	5	the	the	DET
ertr-120	16	6	industry	industry	NOUN
ertr-120	16	7	specific	specific	ADJ
ertr-120	16	8	nature	nature	NOUN
ertr-120	16	9	of	of	ADP
ertr-120	16	10	social	social	ADJ
ertr-120	16	11	media	medium	NOUN
ertr-120	16	12	integration	integration	NOUN
ertr-120	16	13	and	and	CCONJ
ertr-120	16	14	researchers	researcher	NOUN
ertr-120	16	15	suggest	suggest	VERB
ertr-120	16	16	a	a	DET
ertr-120	16	17	need	need	NOUN
ertr-120	16	18	to	to	PART
ertr-120	16	19	examine	examine	VERB
ertr-120	16	20	these	these	DET
ertr-120	16	21	issues	issue	NOUN
ertr-120	16	22	in	in	ADP
ertr-120	16	23	specific	specific	ADJ
ertr-120	16	24	industry	industry	NOUN
ertr-120	16	25	settings	setting	NOUN
ertr-120	16	26	(	(	PUNCT
ertr-120	16	27	hudson	hudson	PROPN
ertr-120	16	28	&	&	CCONJ
ertr-120	16	29	hudson	hudson	PROPN
ertr-120	16	30	,	,	PUNCT
ertr-120	16	31	2013	2013	NUM
ertr-120	16	32	;	;	PUNCT
ertr-120	16	33	trainor	trainor	NOUN
ertr-120	16	34	et	et	PROPN
ertr-120	16	35	al	al	PROPN
ertr-120	16	36	2014	2014	NUM
ertr-120	16	37	)	)	PUNCT
ertr-120	16	38	.	.	PUNCT
ertr-120	17	1	mailto:jill.bueddefeld@cc.umanitoba.ca	mailto:jill.bueddefeld@cc.umanitoba.ca	NOUN
ertr-120	18	1	mailto:k7mackay@ryerson.ca	mailto:k7mackay@ryerson.ca	ADJ
ertr-120	18	2	mailto:halpenny@ualberta.ca	mailto:halpenny@ualberta.ca	NOUN
ertr-120	18	3	festivals	festival	NOUN
ertr-120	18	4	are	be	AUX
ertr-120	18	5	temporary	temporary	ADJ
ertr-120	18	6	‘	'	PUNCT
ertr-120	18	7	themed	theme	VERB
ertr-120	18	8	public	public	ADJ
ertr-120	18	9	celebrations	celebration	NOUN
ertr-120	18	10	’	'	PUNCT
ertr-120	18	11	(	(	PUNCT
ertr-120	18	12	getz	getz	VERB
ertr-120	18	13	,	,	PUNCT
ertr-120	18	14	2007	2007	NUM
ertr-120	18	15	)	)	PUNCT
ertr-120	18	16	and	and	CCONJ
ertr-120	18	17	as	as	ADP
ertr-120	18	18	attraction	attraction	NOUN
ertr-120	18	19	they	they	PRON
ertr-120	18	20	are	be	AUX
ertr-120	18	21	a	a	DET
ertr-120	18	22	featured	feature	VERB
ertr-120	18	23	sector	sector	NOUN
ertr-120	18	24	of	of	ADP
ertr-120	18	25	the	the	DET
ertr-120	18	26	tourism	tourism	NOUN
ertr-120	18	27	industry	industry	NOUN
ertr-120	18	28	(	(	PUNCT
ertr-120	18	29	nickerson	nickerson	PROPN
ertr-120	18	30	&	&	CCONJ
ertr-120	18	31	kerr	kerr	PROPN
ertr-120	18	32	,	,	PUNCT
ertr-120	18	33	2014	2014	NUM
ertr-120	18	34	)	)	PUNCT
ertr-120	18	35	.	.	PUNCT
ertr-120	19	1	festivals	festival	NOUN
ertr-120	19	2	,	,	PUNCT
ertr-120	19	3	because	because	SCONJ
ertr-120	19	4	of	of	ADP
ertr-120	19	5	their	their	PRON
ertr-120	19	6	impermanent	impermanent	NOUN
ertr-120	19	7	nature	nature	NOUN
ertr-120	19	8	,	,	PUNCT
ertr-120	19	9	need	need	VERB
ertr-120	19	10	to	to	PART
ertr-120	19	11	find	find	VERB
ertr-120	19	12	ways	way	NOUN
ertr-120	19	13	to	to	PART
ertr-120	19	14	engage	engage	VERB
ertr-120	19	15	with	with	ADP
ertr-120	19	16	audiences	audience	NOUN
ertr-120	19	17	on	on	ADP
ertr-120	19	18	an	an	DET
ertr-120	19	19	ongoing	ongoing	ADJ
ertr-120	19	20	basis	basis	NOUN
ertr-120	19	21	and	and	CCONJ
ertr-120	19	22	social	social	ADJ
ertr-120	19	23	media	medium	NOUN
ertr-120	19	24	offers	offer	VERB
ertr-120	19	25	this	this	DET
ertr-120	19	26	opportunity	opportunity	NOUN
ertr-120	19	27	.	.	PUNCT
ertr-120	20	1	the	the	DET
ertr-120	20	2	broad	broad	ADJ
ertr-120	20	3	purpose	purpose	NOUN
ertr-120	20	4	of	of	ADP
ertr-120	20	5	this	this	DET
ertr-120	20	6	research	research	NOUN
ertr-120	20	7	is	be	AUX
ertr-120	20	8	to	to	PART
ertr-120	20	9	provide	provide	VERB
ertr-120	20	10	insight	insight	NOUN
ertr-120	20	11	into	into	ADP
ertr-120	20	12	the	the	DET
ertr-120	20	13	current	current	ADJ
ertr-120	20	14	state	state	NOUN
ertr-120	20	15	of	of	ADP
ertr-120	20	16	social	social	ADJ
ertr-120	20	17	media	medium	NOUN
ertr-120	20	18	use	use	NOUN
ertr-120	20	19	(	(	PUNCT
ertr-120	20	20	and	and	CCONJ
ertr-120	20	21	non	non	ADJ
ertr-120	20	22	-	-	NOUN
ertr-120	20	23	use	use	NOUN
ertr-120	20	24	)	)	PUNCT
ertr-120	20	25	by	by	ADP
ertr-120	20	26	festival	festival	NOUN
ertr-120	20	27	organizations	organization	NOUN
ertr-120	20	28	,	,	PUNCT
ertr-120	20	29	and	and	CCONJ
ertr-120	20	30	to	to	PART
ertr-120	20	31	examine	examine	VERB
ertr-120	20	32	the	the	DET
ertr-120	20	33	relationship	relationship	NOUN
ertr-120	20	34	between	between	ADP
ertr-120	20	35	social	social	ADJ
ertr-120	20	36	media	medium	NOUN
ertr-120	20	37	use	use	NOUN
ertr-120	20	38	and	and	CCONJ
ertr-120	20	39	customer	customer	NOUN
ertr-120	20	40	orientation	orientation	NOUN
ertr-120	20	41	(	(	PUNCT
ertr-120	20	42	jayachandran	jayachandran	ADV
ertr-120	20	43	,	,	PUNCT
ertr-120	20	44	sharma	sharma	PROPN
ertr-120	20	45	,	,	PUNCT
ertr-120	20	46	kaufman	kaufman	PROPN
ertr-120	20	47	,	,	PUNCT
ertr-120	20	48	&	&	CCONJ
ertr-120	20	49	raman	raman	PROPN
ertr-120	20	50	,	,	PUNCT
ertr-120	20	51	2005	2005	NUM
ertr-120	20	52	;	;	PUNCT
ertr-120	20	53	trainor	trainor	NOUN
ertr-120	20	54	et	et	PROPN
ertr-120	20	55	al	al	PROPN
ertr-120	20	56	.	.	PROPN
ertr-120	20	57	,	,	PUNCT
ertr-120	20	58	2014	2014	NUM
ertr-120	20	59	;	;	PUNCT
ertr-120	20	60	sashi	sashi	NOUN
ertr-120	20	61	,	,	PUNCT
ertr-120	20	62	2012	2012	NUM
ertr-120	20	63	)	)	PUNCT
ertr-120	20	64	.	.	PUNCT
ertr-120	21	1	methods	method	NOUN
ertr-120	21	2	first	first	ADV
ertr-120	21	3	,	,	PUNCT
ertr-120	21	4	a	a	DET
ertr-120	21	5	comprehensive	comprehensive	ADJ
ertr-120	21	6	online	online	ADJ
ertr-120	21	7	search	search	NOUN
ertr-120	21	8	was	be	AUX
ertr-120	21	9	conducted	conduct	VERB
ertr-120	21	10	for	for	ADP
ertr-120	21	11	all	all	DET
ertr-120	21	12	festivals	festival	NOUN
ertr-120	21	13	within	within	ADP
ertr-120	21	14	canada	canada	PROPN
ertr-120	21	15	and	and	CCONJ
ertr-120	21	16	the	the	DET
ertr-120	21	17	united	united	PROPN
ertr-120	21	18	states	states	PROPN
ertr-120	21	19	of	of	ADP
ertr-120	21	20	america	america	PROPN
ertr-120	21	21	.	.	PUNCT
ertr-120	22	1	state	state	NOUN
ertr-120	22	2	and	and	CCONJ
ertr-120	22	3	provincial	provincial	ADJ
ertr-120	22	4	destination	destination	NOUN
ertr-120	22	5	marketing	marketing	NOUN
ertr-120	22	6	association	association	NOUN
ertr-120	22	7	and	and	CCONJ
ertr-120	22	8	festival	festival	PROPN
ertr-120	22	9	association	association	NOUN
ertr-120	22	10	websites	website	NOUN
ertr-120	22	11	were	be	AUX
ertr-120	22	12	used	use	VERB
ertr-120	22	13	to	to	PART
ertr-120	22	14	identify	identify	VERB
ertr-120	22	15	festivals	festival	NOUN
ertr-120	22	16	.	.	PUNCT
ertr-120	23	1	this	this	PRON
ertr-120	23	2	resulted	result	VERB
ertr-120	23	3	in	in	ADP
ertr-120	23	4	a	a	DET
ertr-120	23	5	list	list	NOUN
ertr-120	23	6	of	of	ADP
ertr-120	23	7	all	all	DET
ertr-120	23	8	known	know	VERB
ertr-120	23	9	festivals	festival	NOUN
ertr-120	23	10	(	(	PUNCT
ertr-120	23	11	n	n	PRON
ertr-120	23	12			NUM
ertr-120	23	13	2390	2390	NUM
ertr-120	23	14	)	)	PUNCT
ertr-120	23	15	.	.	PUNCT
ertr-120	24	1	the	the	DET
ertr-120	24	2	primary	primary	ADJ
ertr-120	24	3	contacts	contact	NOUN
ertr-120	24	4	for	for	ADP
ertr-120	24	5	all	all	DET
ertr-120	24	6	the	the	DET
ertr-120	24	7	festivals	festival	NOUN
ertr-120	24	8	were	be	AUX
ertr-120	24	9	then	then	ADV
ertr-120	24	10	sent	send	VERB
ertr-120	24	11	an	an	DET
ertr-120	24	12	email	email	NOUN
ertr-120	24	13	invitation	invitation	NOUN
ertr-120	24	14	to	to	PART
ertr-120	24	15	participate	participate	VERB
ertr-120	24	16	in	in	ADP
ertr-120	24	17	an	an	DET
ertr-120	24	18	online	online	ADJ
ertr-120	24	19	survey	survey	NOUN
ertr-120	24	20	.	.	PUNCT
ertr-120	25	1	the	the	DET
ertr-120	25	2	international	international	ADJ
ertr-120	25	3	festival	festival	NOUN
ertr-120	25	4	and	and	CCONJ
ertr-120	25	5	event	event	NOUN
ertr-120	25	6	association	association	NOUN
ertr-120	25	7	also	also	ADV
ertr-120	25	8	sent	send	VERB
ertr-120	25	9	the	the	DET
ertr-120	25	10	survey	survey	NOUN
ertr-120	25	11	link	link	NOUN
ertr-120	25	12	to	to	ADP
ertr-120	25	13	their	their	PRON
ertr-120	25	14	members	member	NOUN
ertr-120	25	15	(	(	PUNCT
ertr-120	25	16	n=~166	n=~166	PROPN
ertr-120	25	17	)	)	PUNCT
ertr-120	25	18	one	one	NUM
ertr-120	25	19	month	month	NOUN
ertr-120	25	20	later	later	ADV
ertr-120	25	21	to	to	PART
ertr-120	25	22	ensure	ensure	VERB
ertr-120	25	23	a	a	DET
ertr-120	25	24	diverse	diverse	ADJ
ertr-120	25	25	range	range	NOUN
ertr-120	25	26	of	of	ADP
ertr-120	25	27	festivals	festival	NOUN
ertr-120	25	28	were	be	AUX
ertr-120	25	29	captured	capture	VERB
ertr-120	25	30	.	.	PUNCT
ertr-120	26	1	in	in	ADP
ertr-120	26	2	total	total	ADJ
ertr-120	26	3	,	,	PUNCT
ertr-120	26	4	446	446	NUM
ertr-120	26	5	festival	festival	NOUN
ertr-120	26	6	administrators	administrator	NOUN
ertr-120	26	7	completed	complete	VERB
ertr-120	26	8	the	the	DET
ertr-120	26	9	online	online	ADJ
ertr-120	26	10	survey	survey	NOUN
ertr-120	26	11	,	,	PUNCT
ertr-120	26	12	resulting	result	VERB
ertr-120	26	13	in	in	ADP
ertr-120	26	14	a	a	DET
ertr-120	26	15	17.5	17.5	NUM
ertr-120	26	16	%	%	NOUN
ertr-120	26	17	response	response	NOUN
ertr-120	26	18	rate	rate	NOUN
ertr-120	26	19	.	.	PUNCT
ertr-120	27	1	participants	participant	NOUN
ertr-120	27	2	were	be	AUX
ertr-120	27	3	asked	ask	VERB
ertr-120	27	4	a	a	DET
ertr-120	27	5	range	range	NOUN
ertr-120	27	6	of	of	ADP
ertr-120	27	7	demographic	demographic	ADJ
ertr-120	27	8	,	,	PUNCT
ertr-120	27	9	logistical	logistical	ADJ
ertr-120	27	10	,	,	PUNCT
ertr-120	27	11	and	and	CCONJ
ertr-120	27	12	social	social	ADJ
ertr-120	27	13	media	medium	NOUN
ertr-120	27	14	use	use	VERB
ertr-120	27	15	questions	question	NOUN
ertr-120	27	16	.	.	PUNCT
ertr-120	28	1	the	the	DET
ertr-120	28	2	data	datum	NOUN
ertr-120	28	3	was	be	AUX
ertr-120	28	4	imported	import	VERB
ertr-120	28	5	into	into	ADP
ertr-120	28	6	spss	spss	PROPN
ertr-120	28	7	22	22	NUM
ertr-120	28	8	and	and	CCONJ
ertr-120	28	9	then	then	ADV
ertr-120	28	10	cleaned	clean	VERB
ertr-120	28	11	and	and	CCONJ
ertr-120	28	12	coded	code	VERB
ertr-120	28	13	for	for	ADP
ertr-120	28	14	missing	miss	VERB
ertr-120	28	15	variables	variable	NOUN
ertr-120	28	16	.	.	PUNCT
ertr-120	29	1	descriptive	descriptive	ADJ
ertr-120	29	2	statistics	statistic	NOUN
ertr-120	29	3	were	be	AUX
ertr-120	29	4	computed	compute	VERB
ertr-120	29	5	for	for	ADP
ertr-120	29	6	preliminary	preliminary	ADJ
ertr-120	29	7	analyses	analysis	NOUN
ertr-120	29	8	.	.	PUNCT
ertr-120	30	1	results	result	VERB
ertr-120	30	2	the	the	DET
ertr-120	30	3	participants	participant	NOUN
ertr-120	30	4	who	who	PRON
ertr-120	30	5	completed	complete	VERB
ertr-120	30	6	the	the	DET
ertr-120	30	7	survey	survey	NOUN
ertr-120	30	8	on	on	ADP
ertr-120	30	9	behalf	behalf	NOUN
ertr-120	30	10	of	of	ADP
ertr-120	30	11	their	their	PRON
ertr-120	30	12	festival	festival	NOUN
ertr-120	30	13	ranged	range	VERB
ertr-120	30	14	from	from	ADP
ertr-120	30	15	senior	senior	ADJ
ertr-120	30	16	administers	administer	NOUN
ertr-120	30	17	(	(	PUNCT
ertr-120	30	18	43	43	NUM
ertr-120	30	19	%	%	NOUN
ertr-120	30	20	)	)	PUNCT
ertr-120	30	21	,	,	PUNCT
ertr-120	30	22	marketing	marketing	NOUN
ertr-120	30	23	specialists	specialist	NOUN
ertr-120	30	24	(	(	PUNCT
ertr-120	30	25	15	15	NUM
ertr-120	30	26	%	%	NOUN
ertr-120	30	27	)	)	PUNCT
ertr-120	30	28	,	,	PUNCT
ertr-120	30	29	producers	producer	NOUN
ertr-120	30	30	and	and	CCONJ
ertr-120	30	31	event	event	NOUN
ertr-120	30	32	management	management	NOUN
ertr-120	30	33	staff	staff	NOUN
ertr-120	30	34	(	(	PUNCT
ertr-120	30	35	9	9	NUM
ertr-120	30	36	%	%	NOUN
ertr-120	30	37	)	)	PUNCT
ertr-120	30	38	,	,	PUNCT
ertr-120	30	39	and	and	CCONJ
ertr-120	30	40	other	other	ADJ
ertr-120	30	41	staff	staff	NOUN
ertr-120	30	42	/	/	SYM
ertr-120	30	43	volunteers	volunteer	NOUN
ertr-120	30	44	(	(	PUNCT
ertr-120	30	45	12	12	NUM
ertr-120	30	46	%	%	NOUN
ertr-120	30	47	)	)	PUNCT
ertr-120	30	48	.	.	PUNCT
ertr-120	31	1	the	the	DET
ertr-120	31	2	sample	sample	NOUN
ertr-120	31	3	included	include	VERB
ertr-120	31	4	festivals	festival	NOUN
ertr-120	31	5	run	run	VERB
ertr-120	31	6	by	by	ADP
ertr-120	31	7	non	non	ADJ
ertr-120	31	8	-	-	ADJ
ertr-120	31	9	profit	profit	ADJ
ertr-120	31	10	organizations	organization	NOUN
ertr-120	31	11	(	(	PUNCT
ertr-120	31	12	76	76	NUM
ertr-120	31	13	%	%	NOUN
ertr-120	31	14	)	)	PUNCT
ertr-120	31	15	,	,	PUNCT
ertr-120	31	16	with	with	ADP
ertr-120	31	17	the	the	DET
ertr-120	31	18	majority	majority	NOUN
ertr-120	31	19	hosted	host	VERB
ertr-120	31	20	at	at	ADP
ertr-120	31	21	a	a	DET
ertr-120	31	22	single	single	ADJ
ertr-120	31	23	site	site	NOUN
ertr-120	31	24	(	(	PUNCT
ertr-120	31	25	62	62	NUM
ertr-120	31	26	%	%	NOUN
ertr-120	31	27	)	)	PUNCT
ertr-120	31	28	and	and	CCONJ
ertr-120	31	29	attracting	attract	VERB
ertr-120	31	30	a	a	DET
ertr-120	31	31	regional	regional	ADJ
ertr-120	31	32	audience	audience	NOUN
ertr-120	31	33	(	(	PUNCT
ertr-120	31	34	48	48	NUM
ertr-120	31	35	%	%	NOUN
ertr-120	31	36	)	)	PUNCT
ertr-120	31	37	.	.	PUNCT
ertr-120	32	1	on	on	ADP
ertr-120	32	2	average	average	ADJ
ertr-120	32	3	,	,	PUNCT
ertr-120	32	4	festivals	festival	NOUN
ertr-120	32	5	were	be	AUX
ertr-120	32	6	7.3	7.3	NUM
ertr-120	32	7	days	day	NOUN
ertr-120	32	8	long	long	ADJ
ertr-120	32	9	and	and	CCONJ
ertr-120	32	10	had	have	AUX
ertr-120	32	11	been	be	AUX
ertr-120	32	12	operating	operate	VERB
ertr-120	32	13	for	for	ADP
ertr-120	32	14	an	an	DET
ertr-120	32	15	average	average	NOUN
ertr-120	32	16	of	of	ADP
ertr-120	32	17	25	25	NUM
ertr-120	32	18	years	year	NOUN
ertr-120	32	19	.	.	PUNCT
ertr-120	33	1	the	the	DET
ertr-120	33	2	genre	genre	NOUN
ertr-120	33	3	of	of	ADP
ertr-120	33	4	festivals	festival	NOUN
ertr-120	33	5	varied	varied	ADJ
ertr-120	33	6	.	.	PUNCT
ertr-120	34	1	the	the	DET
ertr-120	34	2	most	most	ADV
ertr-120	34	3	common	common	ADJ
ertr-120	34	4	festival	festival	NOUN
ertr-120	34	5	genre	genre	NOUN
ertr-120	34	6	was	be	AUX
ertr-120	34	7	music	music	NOUN
ertr-120	34	8	(	(	PUNCT
ertr-120	34	9	28	28	NUM
ertr-120	34	10	%	%	NOUN
ertr-120	34	11	)	)	PUNCT
ertr-120	34	12	and	and	CCONJ
ertr-120	34	13	over	over	ADP
ertr-120	34	14	1/3	1/3	NUM
ertr-120	34	15	of	of	ADP
ertr-120	34	16	festivals	festival	NOUN
ertr-120	34	17	classified	classify	VERB
ertr-120	34	18	themselves	themselves	PRON
ertr-120	34	19	as	as	ADP
ertr-120	34	20	“	"	PUNCT
ertr-120	34	21	other	other	ADJ
ertr-120	34	22	”	"	PUNCT
ertr-120	34	23	(	(	PUNCT
ertr-120	34	24	36	36	NUM
ertr-120	34	25	%	%	NOUN
ertr-120	34	26	)	)	PUNCT
ertr-120	34	27	.	.	PUNCT
ertr-120	35	1	in	in	ADP
ertr-120	35	2	terms	term	NOUN
ertr-120	35	3	of	of	ADP
ertr-120	35	4	the	the	DET
ertr-120	35	5	format	format	NOUN
ertr-120	35	6	of	of	ADP
ertr-120	35	7	the	the	DET
ertr-120	35	8	festivals	festival	NOUN
ertr-120	35	9	,	,	PUNCT
ertr-120	35	10	the	the	DET
ertr-120	35	11	most	most	ADV
ertr-120	35	12	common	common	ADJ
ertr-120	35	13	types	type	NOUN
ertr-120	35	14	were	be	AUX
ertr-120	35	15	performance	performance	NOUN
ertr-120	35	16	(	(	PUNCT
ertr-120	35	17	33	33	NUM
ertr-120	35	18	%	%	NOUN
ertr-120	35	19	)	)	PUNCT
ertr-120	35	20	,	,	PUNCT
ertr-120	35	21	spectator	spectator	NOUN
ertr-120	35	22	(	(	PUNCT
ertr-120	35	23	27	27	NUM
ertr-120	35	24	%	%	NOUN
ertr-120	35	25	)	)	PUNCT
ertr-120	35	26	,	,	PUNCT
ertr-120	35	27	or	or	CCONJ
ertr-120	35	28	participatory	participatory	NOUN
ertr-120	35	29	(	(	PUNCT
ertr-120	35	30	22	22	NUM
ertr-120	35	31	%	%	NOUN
ertr-120	35	32	)	)	PUNCT
ertr-120	35	33	festivals	festival	NOUN
ertr-120	35	34	.	.	PUNCT
ertr-120	36	1	the	the	DET
ertr-120	36	2	primary	primary	ADJ
ertr-120	36	3	people	people	NOUN
ertr-120	36	4	responsible	responsible	ADJ
ertr-120	36	5	for	for	ADP
ertr-120	36	6	festivals	festival	NOUN
ertr-120	36	7	’	'	PUNCT
ertr-120	36	8	social	social	ADJ
ertr-120	36	9	media	medium	NOUN
ertr-120	36	10	accounts	account	NOUN
ertr-120	36	11	were	be	AUX
ertr-120	36	12	most	most	ADV
ertr-120	36	13	often	often	ADV
ertr-120	36	14	paid	pay	VERB
ertr-120	36	15	staff	staff	NOUN
ertr-120	36	16	(	(	PUNCT
ertr-120	36	17	59	59	NUM
ertr-120	36	18	%	%	NOUN
ertr-120	36	19	)	)	PUNCT
ertr-120	36	20	,	,	PUNCT
ertr-120	36	21	followed	follow	VERB
ertr-120	36	22	by	by	ADP
ertr-120	36	23	unpaid	unpaid	ADJ
ertr-120	36	24	volunteers	volunteer	NOUN
ertr-120	36	25	(	(	PUNCT
ertr-120	36	26	22	22	NUM
ertr-120	36	27	%	%	NOUN
ertr-120	36	28	)	)	PUNCT
ertr-120	36	29	.	.	PUNCT
ertr-120	37	1	for	for	ADP
ertr-120	37	2	the	the	DET
ertr-120	37	3	festivals	festival	NOUN
ertr-120	37	4	with	with	ADP
ertr-120	37	5	a	a	DET
ertr-120	37	6	paid	pay	VERB
ertr-120	37	7	staff	staff	NOUN
ertr-120	37	8	member	member	NOUN
ertr-120	37	9	,	,	PUNCT
ertr-120	37	10	the	the	DET
ertr-120	37	11	individual	individual	NOUN
ertr-120	37	12	responsible	responsible	ADJ
ertr-120	37	13	for	for	ADP
ertr-120	37	14	managing	manage	VERB
ertr-120	37	15	the	the	DET
ertr-120	37	16	social	social	ADJ
ertr-120	37	17	media	medium	NOUN
ertr-120	37	18	account	account	NOUN
ertr-120	37	19	was	be	AUX
ertr-120	37	20	usually	usually	ADV
ertr-120	37	21	someone	someone	PRON
ertr-120	37	22	who	who	PRON
ertr-120	37	23	did	do	VERB
ertr-120	37	24	this	this	PRON
ertr-120	37	25	on	on	ADP
ertr-120	37	26	top	top	NOUN
ertr-120	37	27	of	of	ADP
ertr-120	37	28	their	their	PRON
ertr-120	37	29	other	other	ADJ
ertr-120	37	30	responsibilities	responsibility	NOUN
ertr-120	37	31	(	(	PUNCT
ertr-120	37	32	56	56	NUM
ertr-120	37	33	%	%	NOUN
ertr-120	37	34	of	of	ADP
ertr-120	37	35	staff	staff	NOUN
ertr-120	37	36	)	)	PUNCT
ertr-120	37	37	.	.	PUNCT
ertr-120	38	1	most	most	ADJ
ertr-120	38	2	festivals	festival	NOUN
ertr-120	38	3	used	use	VERB
ertr-120	38	4	at	at	ADP
ertr-120	38	5	least	least	ADV
ertr-120	38	6	one	one	NUM
ertr-120	38	7	social	social	ADJ
ertr-120	38	8	media	medium	NOUN
ertr-120	38	9	platform	platform	NOUN
ertr-120	38	10	(	(	PUNCT
ertr-120	38	11	99	99	NUM
ertr-120	38	12	%	%	NOUN
ertr-120	38	13	)	)	PUNCT
ertr-120	38	14	and	and	CCONJ
ertr-120	38	15	had	have	AUX
ertr-120	38	16	been	be	AUX
ertr-120	38	17	using	use	VERB
ertr-120	38	18	social	social	ADJ
ertr-120	38	19	media	medium	NOUN
ertr-120	38	20	for	for	ADP
ertr-120	38	21	an	an	DET
ertr-120	38	22	average	average	NOUN
ertr-120	38	23	of	of	ADP
ertr-120	38	24	6	6	NUM
ertr-120	38	25	years	year	NOUN
ertr-120	38	26	.	.	PUNCT
ertr-120	39	1	facebook	facebook	NOUN
ertr-120	39	2	(	(	PUNCT
ertr-120	39	3	83	83	NUM
ertr-120	39	4	%	%	NOUN
ertr-120	39	5	)	)	PUNCT
ertr-120	39	6	,	,	PUNCT
ertr-120	39	7	instagram	instagram	PROPN
ertr-120	39	8	(	(	PUNCT
ertr-120	39	9	57	57	NUM
ertr-120	39	10	%	%	NOUN
ertr-120	39	11	)	)	PUNCT
ertr-120	39	12	,	,	PUNCT
ertr-120	39	13	twitter	twitter	NOUN
ertr-120	39	14	(	(	PUNCT
ertr-120	39	15	66	66	NUM
ertr-120	39	16	%	%	NOUN
ertr-120	39	17	)	)	PUNCT
ertr-120	39	18	,	,	PUNCT
ertr-120	39	19	and	and	CCONJ
ertr-120	39	20	youtube	youtube	NOUN
ertr-120	39	21	(	(	PUNCT
ertr-120	39	22	42	42	NUM
ertr-120	39	23	%	%	NOUN
ertr-120	39	24	)	)	PUNCT
ertr-120	39	25	were	be	AUX
ertr-120	39	26	the	the	DET
ertr-120	39	27	most	most	ADV
ertr-120	39	28	commonly	commonly	ADV
ertr-120	39	29	used	use	VERB
ertr-120	39	30	platforms	platform	NOUN
ertr-120	39	31	.	.	PUNCT
ertr-120	40	1	when	when	SCONJ
ertr-120	40	2	asked	ask	VERB
ertr-120	40	3	about	about	ADP
ertr-120	40	4	the	the	DET
ertr-120	40	5	amount	amount	NOUN
ertr-120	40	6	of	of	ADP
ertr-120	40	7	posting	posting	NOUN
ertr-120	40	8	,	,	PUNCT
ertr-120	40	9	festivals	festival	NOUN
ertr-120	40	10	posted	post	VERB
ertr-120	40	11	most	most	ADV
ertr-120	40	12	frequently	frequently	ADV
ertr-120	40	13	‘	'	PUNCT
ertr-120	40	14	multiple	multiple	ADJ
ertr-120	40	15	times	time	NOUN
ertr-120	40	16	daily	daily	ADJ
ertr-120	40	17	’	'	PUNCT
ertr-120	40	18	the	the	DET
ertr-120	40	19	week	week	NOUN
ertr-120	40	20	before	before	ADP
ertr-120	40	21	the	the	DET
ertr-120	40	22	festival	festival	NOUN
ertr-120	40	23	(	(	PUNCT
ertr-120	40	24	51	51	NUM
ertr-120	40	25	%	%	NOUN
ertr-120	40	26	)	)	PUNCT
ertr-120	40	27	and	and	CCONJ
ertr-120	40	28	the	the	DET
ertr-120	40	29	week	week	NOUN
ertr-120	40	30	during	during	ADP
ertr-120	40	31	the	the	DET
ertr-120	40	32	festival	festival	NOUN
ertr-120	40	33	(	(	PUNCT
ertr-120	40	34	74	74	NUM
ertr-120	40	35	%	%	NOUN
ertr-120	40	36	)	)	PUNCT
ertr-120	40	37	.	.	PUNCT
ertr-120	41	1	after	after	ADP
ertr-120	41	2	the	the	DET
ertr-120	41	3	festival	festival	NOUN
ertr-120	41	4	most	most	ADJ
ertr-120	41	5	organizations	organization	NOUN
ertr-120	41	6	reported	report	VERB
ertr-120	41	7	posting	post	VERB
ertr-120	41	8	to	to	ADP
ertr-120	41	9	social	social	ADJ
ertr-120	41	10	media	medium	NOUN
ertr-120	41	11	once	once	ADV
ertr-120	41	12	or	or	CCONJ
ertr-120	41	13	more	more	ADJ
ertr-120	41	14	on	on	ADP
ertr-120	41	15	a	a	DET
ertr-120	41	16	weekly	weekly	ADJ
ertr-120	41	17	basis	basis	NOUN
ertr-120	41	18	(	(	PUNCT
ertr-120	41	19	58	58	NUM
ertr-120	41	20	%	%	NOUN
ertr-120	41	21	)	)	PUNCT
ertr-120	41	22	.	.	PUNCT
ertr-120	42	1	the	the	DET
ertr-120	42	2	rest	rest	NOUN
ertr-120	42	3	of	of	ADP
ertr-120	42	4	the	the	DET
ertr-120	42	5	year	year	NOUN
ertr-120	42	6	the	the	DET
ertr-120	42	7	majority	majority	NOUN
ertr-120	42	8	of	of	ADP
ertr-120	42	9	festivals	festival	NOUN
ertr-120	42	10	reported	report	VERB
ertr-120	42	11	only	only	ADV
ertr-120	42	12	posting	post	VERB
ertr-120	42	13	monthly	monthly	ADJ
ertr-120	42	14	or	or	CCONJ
ertr-120	42	15	not	not	PART
ertr-120	42	16	at	at	ADV
ertr-120	42	17	all	all	ADV
ertr-120	42	18	(	(	PUNCT
ertr-120	42	19	53	53	NUM
ertr-120	42	20	%	%	NOUN
ertr-120	42	21	)	)	PUNCT
ertr-120	42	22	.	.	PUNCT
ertr-120	43	1	participants	participant	NOUN
ertr-120	43	2	were	be	AUX
ertr-120	43	3	asked	ask	VERB
ertr-120	43	4	about	about	ADP
ertr-120	43	5	how	how	SCONJ
ertr-120	43	6	social	social	ADJ
ertr-120	43	7	media	medium	NOUN
ertr-120	43	8	is	be	AUX
ertr-120	43	9	used	use	VERB
ertr-120	43	10	to	to	PART
ertr-120	43	11	engage	engage	VERB
ertr-120	43	12	attendees	attendee	NOUN
ertr-120	43	13	(	(	PUNCT
ertr-120	43	14	see	see	VERB
ertr-120	43	15	table	table	NOUN
ertr-120	43	16	1	1	NUM
ertr-120	43	17	)	)	PUNCT
ertr-120	43	18	.	.	PUNCT
ertr-120	44	1	items	item	NOUN
ertr-120	44	2	were	be	AUX
ertr-120	44	3	based	base	VERB
ertr-120	44	4	on	on	ADP
ertr-120	44	5	the	the	DET
ertr-120	44	6	process	process	NOUN
ertr-120	44	7	of	of	ADP
ertr-120	44	8	consumer	consumer	NOUN
ertr-120	44	9	engagement	engagement	NOUN
ertr-120	44	10	outlined	outline	VERB
ertr-120	44	11	by	by	ADP
ertr-120	44	12	sashi	sashi	NOUN
ertr-120	44	13	(	(	PUNCT
ertr-120	44	14	2012	2012	NUM
ertr-120	44	15	)	)	PUNCT
ertr-120	44	16	.	.	PUNCT
ertr-120	45	1	understanding	understand	VERB
ertr-120	45	2	festivals	festival	NOUN
ertr-120	45	3	’	'	PUNCT
ertr-120	45	4	social	social	ADJ
ertr-120	45	5	media	medium	NOUN
ertr-120	45	6	use	use	NOUN
ertr-120	45	7	in	in	ADP
ertr-120	45	8	relation	relation	NOUN
ertr-120	45	9	to	to	ADP
ertr-120	45	10	their	their	PRON
ertr-120	45	11	customer	customer	NOUN
ertr-120	45	12	orientation	orientation	NOUN
ertr-120	45	13	may	may	AUX
ertr-120	45	14	help	help	VERB
ertr-120	45	15	unveil	unveil	VERB
ertr-120	45	16	the	the	DET
ertr-120	45	17	role	role	NOUN
ertr-120	45	18	that	that	PRON
ertr-120	45	19	social	social	ADJ
ertr-120	45	20	media	medium	NOUN
ertr-120	45	21	plays	play	VERB
ertr-120	45	22	within	within	ADP
ertr-120	45	23	the	the	DET
ertr-120	45	24	broader	broad	ADJ
ertr-120	45	25	scope	scope	NOUN
ertr-120	45	26	of	of	ADP
ertr-120	45	27	engaging	engage	VERB
ertr-120	45	28	attendees	attendee	NOUN
ertr-120	45	29	.	.	PUNCT
ertr-120	46	1	customer	customer	NOUN
ertr-120	46	2	relationship	relationship	NOUN
ertr-120	46	3	orientation	orientation	NOUN
ertr-120	46	4	was	be	AUX
ertr-120	46	5	examined	examine	VERB
ertr-120	46	6	using	use	VERB
ertr-120	46	7	the	the	DET
ertr-120	46	8	scale	scale	NOUN
ertr-120	46	9	developed	develop	VERB
ertr-120	46	10	by	by	ADP
ertr-120	46	11	jayachandran	jayachandran	NOUN
ertr-120	46	12	et	et	PROPN
ertr-120	46	13	al	al	PROPN
ertr-120	46	14	.	.	PUNCT
ertr-120	47	1	(	(	PUNCT
ertr-120	47	2	2005	2005	NUM
ertr-120	47	3	)	)	PUNCT
ertr-120	47	4	.	.	PUNCT
ertr-120	48	1	table	table	NOUN
ertr-120	48	2	2	2	NUM
ertr-120	48	3	,	,	PUNCT
ertr-120	48	4	shows	show	VERB
ertr-120	48	5	that	that	SCONJ
ertr-120	48	6	festivals	festival	NOUN
ertr-120	48	7	feel	feel	VERB
ertr-120	48	8	they	they	PRON
ertr-120	48	9	have	have	VERB
ertr-120	48	10	a	a	DET
ertr-120	48	11	high	high	ADJ
ertr-120	48	12	customer	customer	NOUN
ertr-120	48	13	relationship	relationship	NOUN
ertr-120	48	14	orientation	orientation	NOUN
ertr-120	48	15	.	.	PUNCT
ertr-120	49	1	there	there	PRON
ertr-120	49	2	was	be	VERB
ertr-120	49	3	a	a	DET
ertr-120	49	4	significant	significant	ADJ
ertr-120	49	5	positive	positive	ADJ
ertr-120	49	6	relationship	relationship	NOUN
ertr-120	49	7	between	between	ADP
ertr-120	49	8	the	the	DET
ertr-120	49	9	number	number	NOUN
ertr-120	49	10	of	of	ADP
ertr-120	49	11	social	social	ADJ
ertr-120	49	12	media	medium	NOUN
ertr-120	49	13	platforms	platform	NOUN
ertr-120	49	14	used	use	VERB
ertr-120	49	15	and	and	CCONJ
ertr-120	49	16	customer	customer	NOUN
ertr-120	49	17	orientation	orientation	NOUN
ertr-120	49	18	(	(	PUNCT
ertr-120	49	19	rs(302	rs(302	NOUN
ertr-120	49	20	)	)	PUNCT
ertr-120	49	21	=	=	SYM
ertr-120	49	22	.123	.123	NOUN
ertr-120	49	23	,	,	PUNCT
ertr-120	49	24	p	p	X
ertr-120	49	25	=	=	PROPN
ertr-120	49	26	.032	.032	NUM
ertr-120	49	27	)	)	PUNCT
ertr-120	49	28	.	.	PUNCT
ertr-120	50	1	there	there	PRON
ertr-120	50	2	was	be	VERB
ertr-120	50	3	also	also	ADV
ertr-120	50	4	a	a	DET
ertr-120	50	5	relationship	relationship	NOUN
ertr-120	50	6	between	between	ADP
ertr-120	50	7	customer	customer	NOUN
ertr-120	50	8	orientation	orientation	NOUN
ertr-120	50	9	and	and	CCONJ
ertr-120	50	10	the	the	DET
ertr-120	50	11	amount	amount	NOUN
ertr-120	50	12	of	of	ADP
ertr-120	50	13	posting	post	VERB
ertr-120	50	14	to	to	ADP
ertr-120	50	15	social	social	ADJ
ertr-120	50	16	media	medium	NOUN
ertr-120	50	17	during	during	ADP
ertr-120	50	18	certain	certain	ADJ
ertr-120	50	19	periods	period	NOUN
ertr-120	50	20	.	.	PUNCT
ertr-120	51	1	specifically	specifically	ADV
ertr-120	51	2	,	,	PUNCT
ertr-120	51	3	greater	great	ADJ
ertr-120	51	4	posting	post	VERB
ertr-120	51	5	the	the	DET
ertr-120	51	6	week	week	NOUN
ertr-120	51	7	before	before	ADP
ertr-120	51	8	the	the	DET
ertr-120	51	9	festival	festival	NOUN
ertr-120	51	10	(	(	PUNCT
ertr-120	51	11	rs(302	rs(302	NOUN
ertr-120	51	12	)	)	PUNCT
ertr-120	51	13	=	=	SYM
ertr-120	51	14	-.220	-.220	PROPN
ertr-120	51	15	,	,	PUNCT
ertr-120	51	16	p	p	NOUN
ertr-120	51	17	=	=	NOUN
ertr-120	51	18	.000	.000	NUM
ertr-120	51	19	)	)	PUNCT
ertr-120	51	20	and	and	CCONJ
ertr-120	51	21	the	the	DET
ertr-120	51	22	week	week	NOUN
ertr-120	51	23	after	after	ADP
ertr-120	51	24	the	the	DET
ertr-120	51	25	festival	festival	NOUN
ertr-120	51	26	(	(	PUNCT
ertr-120	51	27	rs(301	rs(301	NOUN
ertr-120	51	28	)	)	PUNCT
ertr-120	52	1	=	=	SYM
ertr-120	52	2	-.127	-.127	NOUN
ertr-120	52	3	,	,	PUNCT
ertr-120	52	4	p	p	NOUN
ertr-120	52	5	=	=	NOUN
ertr-120	52	6	.028	.028	NUM
ertr-120	52	7	)	)	PUNCT
ertr-120	52	8	were	be	AUX
ertr-120	52	9	associated	associate	VERB
ertr-120	52	10	with	with	ADP
ertr-120	52	11	a	a	DET
ertr-120	52	12	stronger	strong	ADJ
ertr-120	52	13	customer	customer	NOUN
ertr-120	52	14	orientation	orientation	NOUN
ertr-120	52	15	.	.	PUNCT
ertr-120	53	1	notably	notably	ADV
ertr-120	53	2	,	,	PUNCT
ertr-120	53	3	the	the	DET
ertr-120	53	4	amount	amount	NOUN
ertr-120	53	5	of	of	ADP
ertr-120	53	6	posting	post	VERB
ertr-120	53	7	the	the	DET
ertr-120	53	8	week	week	NOUN
ertr-120	53	9	during	during	ADP
ertr-120	53	10	the	the	DET
ertr-120	53	11	festival	festival	NOUN
ertr-120	53	12	(	(	PUNCT
ertr-120	53	13	rs(299	rs(299	NOUN
ertr-120	53	14	)	)	PUNCT
ertr-120	53	15	=	=	SYM
ertr-120	53	16	-.054	-.054	PROPN
ertr-120	53	17	,	,	PUNCT
ertr-120	53	18	p	p	X
ertr-120	53	19	=	=	NOUN
ertr-120	53	20	.356	.356	NUM
ertr-120	53	21	)	)	PUNCT
ertr-120	53	22	and	and	CCONJ
ertr-120	53	23	the	the	DET
ertr-120	53	24	rest	rest	NOUN
ertr-120	53	25	of	of	ADP
ertr-120	53	26	the	the	DET
ertr-120	53	27	year	year	NOUN
ertr-120	53	28	(	(	PUNCT
ertr-120	53	29	rs(302	rs(302	NOUN
ertr-120	53	30	)	)	PUNCT
ertr-120	53	31	=	=	SYM
ertr-120	53	32	-.111	-.111	PROPN
ertr-120	53	33	,	,	PUNCT
ertr-120	53	34	p	p	NOUN
ertr-120	53	35	=	=	NOUN
ertr-120	53	36	.053	.053	NUM
ertr-120	53	37	)	)	PUNCT
ertr-120	53	38	were	be	AUX
ertr-120	53	39	not	not	PART
ertr-120	53	40	related	relate	VERB
ertr-120	53	41	to	to	ADP
ertr-120	53	42	customer	customer	NOUN
ertr-120	53	43	orientation	orientation	NOUN
ertr-120	53	44	.	.	PUNCT
ertr-120	54	1	note	note	VERB
ertr-120	54	2	that	that	SCONJ
ertr-120	54	3	a	a	DET
ertr-120	54	4	greater	great	ADJ
ertr-120	54	5	amount	amount	NOUN
ertr-120	54	6	of	of	ADP
ertr-120	54	7	posting	posting	NOUN
ertr-120	54	8	was	be	AUX
ertr-120	54	9	coded	code	VERB
ertr-120	54	10	at	at	ADP
ertr-120	54	11	1	1	NUM
ertr-120	54	12	where	where	SCONJ
ertr-120	54	13	as	as	SCONJ
ertr-120	54	14	no	no	DET
ertr-120	54	15	posting	posting	NOUN
ertr-120	54	16	was	be	AUX
ertr-120	54	17	coded	code	VERB
ertr-120	54	18	as	as	ADP
ertr-120	54	19	6	6	NUM
ertr-120	54	20	.	.	PUNCT
ertr-120	54	21	table	table	NOUN
ertr-120	54	22	1	1	NUM
ertr-120	54	23	.	.	PUNCT
ertr-120	54	24	consumer	consumer	NOUN
ertr-120	54	25	engagement	engagement	NOUN
ertr-120	54	26	through	through	ADP
ertr-120	54	27	social	social	ADJ
ertr-120	54	28	media	medium	NOUN
ertr-120	54	29	please	please	INTJ
ertr-120	54	30	indicate	indicate	VERB
ertr-120	54	31	to	to	PART
ertr-120	54	32	what	what	DET
ertr-120	54	33	extent	extent	NOUN
ertr-120	54	34	you	you	PRON
ertr-120	54	35	agree	agree	VERB
ertr-120	54	36	to	to	PART
ertr-120	54	37	disagree	disagree	VERB
ertr-120	54	38	with	with	ADP
ertr-120	54	39	the	the	DET
ertr-120	54	40	following	following	ADJ
ertr-120	54	41	statements	statement	NOUN
ertr-120	54	42	by	by	ADP
ertr-120	54	43	selecting	select	VERB
ertr-120	54	44	the	the	DET
ertr-120	54	45	response	response	NOUN
ertr-120	54	46	that	that	PRON
ertr-120	54	47	best	well	ADV
ertr-120	54	48	describes	describe	VERB
ertr-120	54	49	your	your	PRON
ertr-120	54	50	festival	festival	NOUN
ertr-120	54	51	.	.	PUNCT
ertr-120	55	1	n	n	PRON
ertr-120	55	2	mdn	mdn	PROPN
ertr-120	55	3	iqr	iqr	PROPN
ertr-120	55	4	we	we	PRON
ertr-120	55	5	use	use	VERB
ertr-120	55	6	social	social	ADJ
ertr-120	55	7	media	medium	NOUN
ertr-120	55	8	to	to	PART
ertr-120	55	9	engage	engage	VERB
ertr-120	55	10	festival	festival	NOUN
ertr-120	55	11	attendees	attendee	NOUN
ertr-120	55	12	354	354	NUM
ertr-120	55	13	7	7	NUM
ertr-120	55	14	1	1	NUM
ertr-120	55	15	we	we	PRON
ertr-120	55	16	use	use	VERB
ertr-120	55	17	social	social	ADJ
ertr-120	55	18	media	medium	NOUN
ertr-120	55	19	to	to	PART
ertr-120	55	20	gain	gain	VERB
ertr-120	55	21	the	the	DET
ertr-120	55	22	trust	trust	NOUN
ertr-120	55	23	of	of	ADP
ertr-120	55	24	festival	festival	NOUN
ertr-120	55	25	attendees	attendee	NOUN
ertr-120	55	26	355	355	NUM
ertr-120	55	27	6	6	NUM
ertr-120	55	28	1	1	NUM
ertr-120	55	29	we	we	PRON
ertr-120	55	30	use	use	VERB
ertr-120	55	31	social	social	ADJ
ertr-120	55	32	media	medium	NOUN
ertr-120	55	33	to	to	PART
ertr-120	55	34	add	add	VERB
ertr-120	55	35	value	value	NOUN
ertr-120	55	36	to	to	ADP
ertr-120	55	37	the	the	DET
ertr-120	55	38	festival	festival	NOUN
ertr-120	55	39	attendees	attendee	NOUN
ertr-120	55	40	'	'	PART
ertr-120	55	41	experience	experience	NOUN
ertr-120	55	42	355	355	NUM
ertr-120	55	43	7	7	NUM
ertr-120	55	44	1	1	NUM
ertr-120	55	45	we	we	PRON
ertr-120	55	46	use	use	VERB
ertr-120	55	47	social	social	ADJ
ertr-120	55	48	media	medium	NOUN
ertr-120	55	49	to	to	PART
ertr-120	55	50	develop	develop	VERB
ertr-120	55	51	an	an	DET
ertr-120	55	52	emotional	emotional	ADJ
ertr-120	55	53	bond	bond	NOUN
ertr-120	55	54	with	with	ADP
ertr-120	55	55	festival	festival	NOUN
ertr-120	55	56	attendees	attendee	NOUN
ertr-120	55	57	355	355	NUM
ertr-120	55	58	7	7	NUM
ertr-120	55	59	1	1	NUM
ertr-120	55	60	we	we	PRON
ertr-120	55	61	use	use	VERB
ertr-120	55	62	social	social	ADJ
ertr-120	55	63	media	medium	NOUN
ertr-120	55	64	to	to	PART
ertr-120	55	65	encourage	encourage	VERB
ertr-120	55	66	festival	festival	NOUN
ertr-120	55	67	attendees	attendee	NOUN
ertr-120	55	68	to	to	PART
ertr-120	55	69	use	use	VERB
ertr-120	55	70	word	word	NOUN
ertr-120	55	71	of	of	ADP
ertr-120	55	72	mouth	mouth	NOUN
ertr-120	55	73	to	to	PART
ertr-120	55	74	promote	promote	VERB
ertr-120	55	75	the	the	DET
ertr-120	55	76	festival	festival	NOUN
ertr-120	55	77	organization	organization	NOUN
ertr-120	55	78	355	355	NUM
ertr-120	55	79	7	7	NUM
ertr-120	55	80	1	1	NUM
ertr-120	55	81	we	we	PRON
ertr-120	55	82	use	use	VERB
ertr-120	55	83	social	social	ADJ
ertr-120	55	84	media	medium	NOUN
ertr-120	55	85	to	to	PART
ertr-120	55	86	enhance	enhance	VERB
ertr-120	55	87	festival	festival	NOUN
ertr-120	55	88	attendee	attendee	NOUN
ertr-120	55	89	loyalty	loyalty	NOUN
ertr-120	55	90	354	354	NUM
ertr-120	55	91	7	7	NUM
ertr-120	55	92	1	1	NUM
ertr-120	55	93	we	we	PRON
ertr-120	55	94	use	use	VERB
ertr-120	55	95	social	social	ADJ
ertr-120	55	96	media	medium	NOUN
ertr-120	55	97	to	to	PART
ertr-120	55	98	get	get	VERB
ertr-120	55	99	festival	festival	NOUN
ertr-120	55	100	attendees	attendee	NOUN
ertr-120	55	101	involved	involve	VERB
ertr-120	55	102	in	in	ADP
ertr-120	55	103	the	the	DET
ertr-120	55	104	festival	festival	NOUN
ertr-120	55	105	community	community	NOUN
ertr-120	56	1	351	351	NUM
ertr-120	56	2	7	7	NUM
ertr-120	56	3	1	1	NUM
ertr-120	56	4	note	note	NOUN
ertr-120	56	5	:	:	PUNCT
ertr-120	56	6	where	where	SCONJ
ertr-120	56	7	1	1	X
ertr-120	56	8	=	=	PRON
ertr-120	56	9	strongly	strongly	ADV
ertr-120	56	10	disagree	disagree	VERB
ertr-120	56	11	and	and	CCONJ
ertr-120	56	12	7	7	NUM
ertr-120	56	13	=	=	PUNCT
ertr-120	56	14	strongly	strongly	ADV
ertr-120	56	15	agree	agree	VERB
ertr-120	56	16	.	.	PUNCT
ertr-120	57	1	table	table	NOUN
ertr-120	57	2	2	2	NUM
ertr-120	57	3	.	.	PUNCT
ertr-120	57	4	customer	customer	NOUN
ertr-120	57	5	relationship	relationship	NOUN
ertr-120	57	6	orientation	orientation	NOUN
ertr-120	57	7	please	please	INTJ
ertr-120	57	8	indicate	indicate	VERB
ertr-120	57	9	to	to	PART
ertr-120	57	10	what	what	DET
ertr-120	57	11	extent	extent	NOUN
ertr-120	57	12	you	you	PRON
ertr-120	57	13	agree	agree	VERB
ertr-120	57	14	to	to	PART
ertr-120	57	15	disagree	disagree	VERB
ertr-120	57	16	with	with	ADP
ertr-120	57	17	the	the	DET
ertr-120	57	18	following	following	ADJ
ertr-120	57	19	statements	statement	NOUN
ertr-120	57	20	by	by	ADP
ertr-120	57	21	selecting	select	VERB
ertr-120	57	22	the	the	DET
ertr-120	57	23	response	response	NOUN
ertr-120	57	24	that	that	PRON
ertr-120	57	25	best	well	ADV
ertr-120	57	26	describes	describe	VERB
ertr-120	57	27	your	your	PRON
ertr-120	57	28	festival	festival	NOUN
ertr-120	57	29	.	.	PUNCT
ertr-120	58	1	n	n	PRON
ertr-120	58	2	mean	mean	VERB
ertr-120	58	3	std	std	NOUN
ertr-120	58	4	.	.	PUNCT
ertr-120	59	1	deviation	deviation	NOUN
ertr-120	59	2	note	note	NOUN
ertr-120	59	3	:	:	PUNCT
ertr-120	59	4	where	where	SCONJ
ertr-120	59	5	1	1	X
ertr-120	59	6	=	=	PRON
ertr-120	59	7	strongly	strongly	ADV
ertr-120	59	8	disagree	disagree	VERB
ertr-120	59	9	and	and	CCONJ
ertr-120	59	10	7	7	NUM
ertr-120	59	11	=	=	PUNCT
ertr-120	59	12	strongly	strongly	ADV
ertr-120	59	13	agree	agree	VERB
ertr-120	59	14	.	.	PUNCT
ertr-120	60	1	discussion	discussion	NOUN
ertr-120	60	2	results	result	NOUN
ertr-120	60	3	reveal	reveal	VERB
ertr-120	60	4	that	that	SCONJ
ertr-120	60	5	festivals	festival	NOUN
ertr-120	60	6	across	across	ADP
ertr-120	60	7	canada	canada	PROPN
ertr-120	60	8	and	and	CCONJ
ertr-120	60	9	the	the	DET
ertr-120	60	10	united	united	PROPN
ertr-120	60	11	states	states	PROPN
ertr-120	60	12	are	be	AUX
ertr-120	60	13	actively	actively	ADV
ertr-120	60	14	using	use	VERB
ertr-120	60	15	social	social	ADJ
ertr-120	60	16	media	medium	NOUN
ertr-120	60	17	to	to	PART
ertr-120	60	18	engage	engage	VERB
ertr-120	60	19	attendees	attendee	NOUN
ertr-120	60	20	and	and	CCONJ
ertr-120	60	21	that	that	SCONJ
ertr-120	60	22	the	the	DET
ertr-120	60	23	majority	majority	NOUN
ertr-120	60	24	of	of	ADP
ertr-120	60	25	social	social	ADJ
ertr-120	60	26	media	medium	NOUN
ertr-120	60	27	engagement	engagement	NOUN
ertr-120	60	28	occurs	occur	VERB
ertr-120	60	29	the	the	DET
ertr-120	60	30	week	week	NOUN
ertr-120	60	31	before	before	ADP
ertr-120	60	32	and	and	CCONJ
ertr-120	60	33	during	during	ADP
ertr-120	60	34	the	the	DET
ertr-120	60	35	festival	festival	NOUN
ertr-120	60	36	,	,	PUNCT
ertr-120	60	37	with	with	ADP
ertr-120	60	38	a	a	DET
ertr-120	60	39	decrease	decrease	NOUN
ertr-120	60	40	in	in	ADP
ertr-120	60	41	engagement	engagement	NOUN
ertr-120	60	42	after	after	ADP
ertr-120	60	43	the	the	DET
ertr-120	60	44	festival	festival	NOUN
ertr-120	60	45	.	.	PUNCT
ertr-120	61	1	this	this	DET
ertr-120	61	2	research	research	NOUN
ertr-120	61	3	suggests	suggest	VERB
ertr-120	61	4	that	that	SCONJ
ertr-120	61	5	while	while	SCONJ
ertr-120	61	6	festivals	festival	NOUN
ertr-120	61	7	value	value	VERB
ertr-120	61	8	social	social	ADJ
ertr-120	61	9	media	medium	NOUN
ertr-120	61	10	engagement	engagement	NOUN
ertr-120	61	11	both	both	CCONJ
ertr-120	61	12	before	before	ADP
ertr-120	61	13	and	and	CCONJ
ertr-120	61	14	during	during	ADP
ertr-120	61	15	the	the	DET
ertr-120	61	16	festival	festival	NOUN
ertr-120	61	17	,	,	PUNCT
ertr-120	61	18	the	the	DET
ertr-120	61	19	post	post	ADJ
ertr-120	61	20	-	-	ADJ
ertr-120	61	21	festival	festival	ADJ
ertr-120	61	22	experience	experience	NOUN
ertr-120	61	23	is	be	AUX
ertr-120	61	24	over	over	ADV
ertr-120	61	25	-	-	PUNCT
ertr-120	61	26	looked	look	VERB
ertr-120	61	27	.	.	PUNCT
ertr-120	62	1	tourism	tourism	NOUN
ertr-120	62	2	is	be	AUX
ertr-120	62	3	a	a	DET
ertr-120	62	4	multi	multi	ADJ
ertr-120	62	5	-	-	ADJ
ertr-120	62	6	phase	phase	ADJ
ertr-120	62	7	experience	experience	NOUN
ertr-120	62	8	that	that	PRON
ertr-120	62	9	begins	begin	VERB
ertr-120	62	10	before	before	ADP
ertr-120	62	11	attendance	attendance	NOUN
ertr-120	62	12	and	and	CCONJ
ertr-120	62	13	continues	continue	VERB
ertr-120	62	14	beyond	beyond	ADP
ertr-120	62	15	the	the	DET
ertr-120	62	16	initial	initial	ADJ
ertr-120	62	17	visit	visit	NOUN
ertr-120	62	18	(	(	PUNCT
ertr-120	62	19	clawson	clawson	NOUN
ertr-120	62	20	&	&	CCONJ
ertr-120	62	21	knetch	knetch	PROPN
ertr-120	62	22	,	,	PUNCT
ertr-120	62	23	2013	2013	NUM
ertr-120	62	24	)	)	PUNCT
ertr-120	62	25	.	.	PUNCT
ertr-120	63	1	festivals	festival	NOUN
ertr-120	63	2	should	should	AUX
ertr-120	63	3	consider	consider	VERB
ertr-120	63	4	actively	actively	ADV
ertr-120	63	5	engaging	engage	VERB
ertr-120	63	6	attendees	attendee	NOUN
ertr-120	63	7	on	on	ADP
ertr-120	63	8	social	social	ADJ
ertr-120	63	9	media	medium	NOUN
ertr-120	63	10	throughout	throughout	ADP
ertr-120	63	11	the	the	DET
ertr-120	63	12	year	year	NOUN
ertr-120	63	13	in	in	ADP
ertr-120	63	14	order	order	NOUN
ertr-120	63	15	to	to	PART
ertr-120	63	16	use	use	VERB
ertr-120	63	17	these	these	DET
ertr-120	63	18	platforms	platform	NOUN
ertr-120	63	19	to	to	PART
ertr-120	63	20	enhance	enhance	VERB
ertr-120	63	21	attendees	attendee	NOUN
ertr-120	63	22	’	’	PART
ertr-120	63	23	overall	overall	ADJ
ertr-120	63	24	relationship	relationship	NOUN
ertr-120	63	25	with	with	ADP
ertr-120	63	26	the	the	DET
ertr-120	63	27	festival	festival	NOUN
ertr-120	63	28	organization	organization	NOUN
ertr-120	63	29	.	.	PUNCT
ertr-120	64	1	the	the	DET
ertr-120	64	2	greater	great	ADJ
ertr-120	64	3	a	a	DET
ertr-120	64	4	festival	festival	NOUN
ertr-120	64	5	’s	’s	PART
ertr-120	64	6	customer	customer	NOUN
ertr-120	64	7	orientation	orientation	NOUN
ertr-120	64	8	post	post	NOUN
ertr-120	64	9	more	more	ADV
ertr-120	64	10	they	they	PRON
ertr-120	64	11	post	post	VERB
ertr-120	64	12	leading	lead	VERB
ertr-120	64	13	upto	upto	NOUN
ertr-120	64	14	and	and	CCONJ
ertr-120	64	15	immediately	immediately	ADV
ertr-120	64	16	after	after	ADP
ertr-120	64	17	the	the	DET
ertr-120	64	18	festival	festival	NOUN
ertr-120	64	19	but	but	CCONJ
ertr-120	64	20	regardless	regardless	ADV
ertr-120	64	21	of	of	ADP
ertr-120	64	22	their	their	PRON
ertr-120	64	23	orientation	orientation	NOUN
ertr-120	64	24	festivals	festival	NOUN
ertr-120	64	25	struggle	struggle	VERB
ertr-120	64	26	to	to	PART
ertr-120	64	27	use	use	VERB
ertr-120	64	28	social	social	ADJ
ertr-120	64	29	media	medium	NOUN
ertr-120	64	30	the	the	DET
ertr-120	64	31	rest	rest	NOUN
ertr-120	64	32	of	of	ADP
ertr-120	64	33	the	the	DET
ertr-120	64	34	year	year	NOUN
ertr-120	64	35	.	.	PUNCT
ertr-120	65	1	results	result	NOUN
ertr-120	65	2	suggest	suggest	VERB
ertr-120	65	3	that	that	SCONJ
ertr-120	65	4	a	a	DET
ertr-120	65	5	key	key	ADJ
ertr-120	65	6	issue	issue	NOUN
ertr-120	65	7	may	may	AUX
ertr-120	65	8	be	be	AUX
ertr-120	65	9	staffing	staff	VERB
ertr-120	65	10	.	.	PUNCT
ertr-120	66	1	during	during	ADP
ertr-120	66	2	previous	previous	ADJ
ertr-120	66	3	stages	stage	NOUN
ertr-120	66	4	of	of	ADP
ertr-120	66	5	this	this	DET
ertr-120	66	6	research	research	NOUN
ertr-120	66	7	focus	focus	NOUN
ertr-120	66	8	groups	group	NOUN
ertr-120	66	9	and	and	CCONJ
ertr-120	66	10	interviews	interview	NOUN
ertr-120	66	11	with	with	ADP
ertr-120	66	12	festival	festival	NOUN
ertr-120	66	13	administrators	administrator	NOUN
ertr-120	66	14	were	be	AUX
ertr-120	66	15	undertaken	undertake	VERB
ertr-120	66	16	and	and	CCONJ
ertr-120	66	17	revealed	reveal	VERB
ertr-120	66	18	that	that	SCONJ
ertr-120	66	19	social	social	ADJ
ertr-120	66	20	media	medium	NOUN
ertr-120	66	21	is	be	AUX
ertr-120	66	22	often	often	ADV
ertr-120	66	23	taken	take	VERB
ertr-120	66	24	on	on	ADP
ertr-120	66	25	without	without	ADP
ertr-120	66	26	a	a	DET
ertr-120	66	27	formal	formal	ADJ
ertr-120	66	28	strategy	strategy	NOUN
ertr-120	66	29	and	and	CCONJ
ertr-120	66	30	is	be	AUX
ertr-120	66	31	simply	simply	ADV
ertr-120	66	32	tacked	tack	VERB
ertr-120	66	33	on	on	ADP
ertr-120	66	34	to	to	ADP
ertr-120	66	35	existing	exist	VERB
ertr-120	66	36	activities	activity	NOUN
ertr-120	66	37	and	and	CCONJ
ertr-120	66	38	responsibilities	responsibility	NOUN
ertr-120	66	39	(	(	PUNCT
ertr-120	66	40	van	van	PROPN
ertr-120	66	41	winkle	winkle	PROPN
ertr-120	66	42	&	&	CCONJ
ertr-120	66	43	comer	comer	PROPN
ertr-120	66	44	,	,	PUNCT
ertr-120	66	45	2013	2013	NUM
ertr-120	66	46	)	)	PUNCT
ertr-120	66	47	.	.	PUNCT
ertr-120	67	1	the	the	DET
ertr-120	67	2	research	research	NOUN
ertr-120	67	3	presented	present	VERB
ertr-120	67	4	here	here	ADV
ertr-120	67	5	revealed	reveal	VERB
ertr-120	67	6	that	that	SCONJ
ertr-120	67	7	social	social	ADJ
ertr-120	67	8	media	medium	NOUN
ertr-120	67	9	is	be	AUX
ertr-120	67	10	usually	usually	ADV
ertr-120	67	11	handled	handle	VERB
ertr-120	67	12	by	by	ADP
ertr-120	67	13	a	a	DET
ertr-120	67	14	paid	pay	VERB
ertr-120	67	15	staff	staff	NOUN
ertr-120	67	16	person	person	NOUN
ertr-120	67	17	on	on	ADP
ertr-120	67	18	top	top	NOUN
ertr-120	67	19	of	of	ADP
ertr-120	67	20	other	other	ADJ
ertr-120	67	21	responsibilities	responsibility	NOUN
ertr-120	67	22	.	.	PUNCT
ertr-120	68	1	this	this	PRON
ertr-120	68	2	may	may	AUX
ertr-120	68	3	be	be	AUX
ertr-120	68	4	taxing	tax	VERB
ertr-120	68	5	given	give	VERB
ertr-120	68	6	the	the	DET
ertr-120	68	7	demands	demand	NOUN
ertr-120	68	8	of	of	ADP
ertr-120	68	9	social	social	ADJ
ertr-120	68	10	media	medium	NOUN
ertr-120	68	11	marketing	marketing	NOUN
ertr-120	68	12	.	.	PUNCT
ertr-120	69	1	given	give	VERB
ertr-120	69	2	the	the	DET
ertr-120	69	3	perceived	perceive	VERB
ertr-120	69	4	importance	importance	NOUN
ertr-120	69	5	of	of	ADP
ertr-120	69	6	social	social	ADJ
ertr-120	69	7	media	medium	NOUN
ertr-120	69	8	engagement	engagement	NOUN
ertr-120	69	9	for	for	ADP
ertr-120	69	10	festivals	festival	NOUN
ertr-120	69	11	,	,	PUNCT
ertr-120	69	12	it	it	PRON
ertr-120	69	13	is	be	AUX
ertr-120	69	14	recommended	recommend	VERB
ertr-120	69	15	that	that	SCONJ
ertr-120	69	16	festivals	festival	NOUN
ertr-120	69	17	employ	employ	VERB
ertr-120	69	18	staff	staff	NOUN
ertr-120	69	19	whose	whose	DET
ertr-120	69	20	expertise	expertise	NOUN
ertr-120	69	21	include	include	VERB
ertr-120	69	22	social	social	ADJ
ertr-120	69	23	media	medium	NOUN
ertr-120	69	24	engagement	engagement	NOUN
ertr-120	69	25	.	.	PUNCT
ertr-120	70	1	a	a	DET
ertr-120	70	2	thoughtful	thoughtful	ADJ
ertr-120	70	3	strategy	strategy	NOUN
ertr-120	70	4	may	may	AUX
ertr-120	70	5	help	help	VERB
ertr-120	70	6	ensure	ensure	VERB
ertr-120	70	7	staff	staff	NOUN
ertr-120	70	8	can	can	AUX
ertr-120	70	9	successfully	successfully	ADV
ertr-120	70	10	manage	manage	VERB
ertr-120	70	11	social	social	ADJ
ertr-120	70	12	media	medium	NOUN
ertr-120	70	13	on	on	ADP
ertr-120	70	14	top	top	NOUN
ertr-120	70	15	of	of	ADP
ertr-120	70	16	more	more	ADV
ertr-120	70	17	traditional	traditional	ADJ
ertr-120	70	18	job	job	NOUN
ertr-120	70	19	responsibilities	responsibility	NOUN
ertr-120	70	20	and	and	CCONJ
ertr-120	70	21	social	social	ADJ
ertr-120	70	22	media	medium	NOUN
ertr-120	70	23	automation	automation	NOUN
ertr-120	70	24	may	may	AUX
ertr-120	70	25	alleviate	alleviate	VERB
ertr-120	70	26	the	the	DET
ertr-120	70	27	burden	burden	NOUN
ertr-120	70	28	associated	associate	VERB
ertr-120	70	29	with	with	ADP
ertr-120	70	30	the	the	DET
ertr-120	70	31	added	add	VERB
ertr-120	70	32	workload	workload	NOUN
ertr-120	70	33	.	.	PUNCT
ertr-120	71	1	conclusion	conclusion	NOUN
ertr-120	71	2	further	further	ADJ
ertr-120	71	3	analyses	analysis	NOUN
ertr-120	71	4	of	of	ADP
ertr-120	71	5	these	these	DET
ertr-120	71	6	data	datum	NOUN
ertr-120	71	7	will	will	AUX
ertr-120	71	8	examine	examine	VERB
ertr-120	71	9	theoretical	theoretical	ADJ
ertr-120	71	10	models	model	NOUN
ertr-120	71	11	explaining	explain	VERB
ertr-120	71	12	relationships	relationship	NOUN
ertr-120	71	13	between	between	ADP
ertr-120	71	14	social	social	ADJ
ertr-120	71	15	media	medium	NOUN
ertr-120	71	16	use	use	NOUN
ertr-120	71	17	and	and	CCONJ
ertr-120	71	18	non	non	ADJ
ertr-120	71	19	-	-	ADJ
ertr-120	71	20	use	use	ADJ
ertr-120	71	21	,	,	PUNCT
ertr-120	71	22	consumer	consumer	NOUN
ertr-120	71	23	engagement	engagement	NOUN
ertr-120	71	24	,	,	PUNCT
ertr-120	71	25	and	and	CCONJ
ertr-120	71	26	customer	customer	NOUN
ertr-120	71	27	orientation	orientation	NOUN
ertr-120	71	28	to	to	PART
ertr-120	71	29	better	well	ADV
ertr-120	71	30	inform	inform	VERB
ertr-120	71	31	the	the	DET
ertr-120	71	32	ways	way	NOUN
ertr-120	71	33	that	that	PRON
ertr-120	71	34	organizations	organization	NOUN
ertr-120	71	35	can	can	AUX
ertr-120	71	36	use	use	VERB
ertr-120	71	37	social	social	ADJ
ertr-120	71	38	media	medium	NOUN
ertr-120	71	39	to	to	PART
ertr-120	71	40	enhance	enhance	VERB
ertr-120	71	41	the	the	DET
ertr-120	71	42	attendee	attendee	NOUN
ertr-120	71	43	experience	experience	NOUN
ertr-120	71	44	.	.	PUNCT
ertr-120	72	1	additional	additional	ADJ
ertr-120	72	2	research	research	NOUN
ertr-120	72	3	is	be	AUX
ertr-120	72	4	needed	need	VERB
ertr-120	72	5	to	to	PART
ertr-120	72	6	understand	understand	VERB
ertr-120	72	7	the	the	DET
ertr-120	72	8	relationships	relationship	NOUN
ertr-120	72	9	between	between	ADP
ertr-120	72	10	these	these	DET
ertr-120	72	11	variables	variable	NOUN
ertr-120	72	12	in	in	ADP
ertr-120	72	13	other	other	ADJ
ertr-120	72	14	attraction	attraction	NOUN
ertr-120	72	15	settings	setting	NOUN
ertr-120	72	16	and	and	CCONJ
ertr-120	72	17	tourism	tourism	NOUN
ertr-120	72	18	industry	industry	NOUN
ertr-120	72	19	sectors	sector	NOUN
ertr-120	72	20	,	,	PUNCT
ertr-120	72	21	as	as	SCONJ
ertr-120	72	22	this	this	DET
ertr-120	72	23	research	research	NOUN
ertr-120	72	24	was	be	AUX
ertr-120	72	25	limited	limit	VERB
ertr-120	72	26	to	to	ADP
ertr-120	72	27	festival	festival	NOUN
ertr-120	72	28	organizations	organization	NOUN
ertr-120	72	29	.	.	PUNCT
ertr-120	73	1	the	the	DET
ertr-120	73	2	findings	finding	NOUN
ertr-120	73	3	represent	represent	VERB
ertr-120	73	4	the	the	DET
ertr-120	73	5	experience	experience	NOUN
ertr-120	73	6	of	of	ADP
ertr-120	73	7	canadian	canadian	PROPN
ertr-120	73	8	and	and	CCONJ
ertr-120	73	9	in	in	ADP
ertr-120	73	10	our	our	PRON
ertr-120	73	11	organization	organization	NOUN
ertr-120	73	12	retaining	retain	VERB
ertr-120	73	13	attendees	attendee	NOUN
ertr-120	73	14	is	be	AUX
ertr-120	73	15	considered	consider	VERB
ertr-120	73	16	to	to	PART
ertr-120	73	17	be	be	AUX
ertr-120	73	18	a	a	DET
ertr-120	73	19	top	top	ADJ
ertr-120	73	20	priority	priority	NOUN
ertr-120	73	21	358	358	NUM
ertr-120	73	22	7	7	NUM
ertr-120	73	23	1	1	NUM
ertr-120	73	24	our	our	PRON
ertr-120	73	25	employees	employee	NOUN
ertr-120	73	26	are	be	AUX
ertr-120	73	27	encouraged	encourage	VERB
ertr-120	73	28	to	to	PART
ertr-120	73	29	focus	focus	VERB
ertr-120	73	30	on	on	ADP
ertr-120	73	31	relationships	relationship	NOUN
ertr-120	73	32	with	with	ADP
ertr-120	73	33	attendees	attendee	NOUN
ertr-120	73	34	315	315	NUM
ertr-120	73	35	6	6	NUM
ertr-120	73	36	2	2	NUM
ertr-120	73	37	our	our	PRON
ertr-120	73	38	volunteers	volunteer	NOUN
ertr-120	73	39	are	be	AUX
ertr-120	73	40	encouraged	encourage	VERB
ertr-120	73	41	to	to	PART
ertr-120	73	42	focus	focus	VERB
ertr-120	73	43	on	on	ADP
ertr-120	73	44	relationships	relationship	NOUN
ertr-120	73	45	with	with	ADP
ertr-120	73	46	attendees	attendee	NOUN
ertr-120	73	47	342	342	NUM
ertr-120	73	48	6	6	NUM
ertr-120	73	49	2	2	NUM
ertr-120	73	50	in	in	ADP
ertr-120	73	51	our	our	PRON
ertr-120	73	52	organization	organization	NOUN
ertr-120	73	53	relationships	relationship	NOUN
ertr-120	73	54	with	with	ADP
ertr-120	73	55	attendees	attendee	NOUN
ertr-120	73	56	are	be	AUX
ertr-120	73	57	considered	consider	VERB
ertr-120	73	58	valuable	valuable	ADJ
ertr-120	73	59	assets	asset	NOUN
ertr-120	73	60	351	351	NUM
ertr-120	73	61	7	7	NUM
ertr-120	73	62	1	1	NUM
ertr-120	73	63	our	our	PRON
ertr-120	73	64	senior	senior	ADJ
ertr-120	73	65	management	management	NOUN
ertr-120	73	66	emphasizes	emphasize	VERB
ertr-120	73	67	the	the	DET
ertr-120	73	68	importance	importance	NOUN
ertr-120	73	69	of	of	ADP
ertr-120	73	70	attendee	attendee	NOUN
ertr-120	73	71	relationships	relationship	NOUN
ertr-120	73	72	339	339	NUM
ertr-120	73	73	6	6	NUM
ertr-120	73	74	2	2	NUM
ertr-120	73	75	american	american	ADJ
ertr-120	73	76	festival	festival	NOUN
ertr-120	73	77	organizations	organization	NOUN
ertr-120	73	78	.	.	PUNCT
ertr-120	74	1	given	give	VERB
ertr-120	74	2	the	the	DET
ertr-120	74	3	different	different	ADJ
ertr-120	74	4	social	social	ADJ
ertr-120	74	5	media	medium	NOUN
ertr-120	74	6	penetration	penetration	NOUN
ertr-120	74	7	rates	rate	NOUN
ertr-120	74	8	across	across	ADP
ertr-120	74	9	the	the	DET
ertr-120	74	10	globe	globe	NOUN
ertr-120	74	11	,	,	PUNCT
ertr-120	74	12	findings	finding	NOUN
ertr-120	74	13	can	can	AUX
ertr-120	74	14	not	not	PART
ertr-120	74	15	be	be	AUX
ertr-120	74	16	generalized	generalize	VERB
ertr-120	74	17	to	to	ADP
ertr-120	74	18	other	other	ADJ
ertr-120	74	19	geographic	geographic	ADJ
ertr-120	74	20	contexts	contexts	NOUN
ertr-120	74	21	.	.	PUNCT
ertr-120	75	1	this	this	DET
ertr-120	75	2	research	research	NOUN
ertr-120	75	3	will	will	AUX
ertr-120	75	4	add	add	VERB
ertr-120	75	5	to	to	ADP
ertr-120	75	6	the	the	DET
ertr-120	75	7	festival	festival	ADJ
ertr-120	75	8	and	and	CCONJ
ertr-120	75	9	social	social	ADJ
ertr-120	75	10	media	medium	NOUN
ertr-120	75	11	literature	literature	NOUN
ertr-120	75	12	to	to	PART
ertr-120	75	13	better	well	ADV
ertr-120	75	14	inform	inform	VERB
ertr-120	75	15	the	the	DET
ertr-120	75	16	planning	planning	NOUN
ertr-120	75	17	and	and	CCONJ
ertr-120	75	18	facilitation	facilitation	NOUN
ertr-120	75	19	of	of	ADP
ertr-120	75	20	social	social	ADJ
ertr-120	75	21	media	medium	NOUN
ertr-120	75	22	use	use	NOUN
ertr-120	75	23	for	for	ADP
ertr-120	75	24	festivals	festival	NOUN
ertr-120	75	25	to	to	PART
ertr-120	75	26	ensure	ensure	VERB
ertr-120	75	27	that	that	SCONJ
ertr-120	75	28	the	the	DET
ertr-120	75	29	festival	festival	NOUN
ertr-120	75	30	experience	experience	NOUN
ertr-120	75	31	is	be	AUX
ertr-120	75	32	enhanced	enhance	VERB
ertr-120	75	33	(	(	PUNCT
ertr-120	75	34	rather	rather	ADV
ertr-120	75	35	than	than	ADP
ertr-120	75	36	hindered	hinder	VERB
ertr-120	75	37	)	)	PUNCT
ertr-120	75	38	by	by	ADP
ertr-120	75	39	engaging	engage	VERB
ertr-120	75	40	attendees	attendee	NOUN
ertr-120	75	41	through	through	ADP
ertr-120	75	42	social	social	ADJ
ertr-120	75	43	media	medium	NOUN
ertr-120	75	44	.	.	PUNCT
ertr-120	76	1	references	reference	NOUN
ertr-120	76	2	clawson	clawson	PROPN
ertr-120	76	3	,	,	PUNCT
ertr-120	76	4	m.	m.	NOUN
ertr-120	76	5	,	,	PUNCT
ertr-120	76	6	&	&	CCONJ
ertr-120	76	7	knetsch	knetsch	PROPN
ertr-120	76	8	,	,	PUNCT
ertr-120	76	9	j.	j.	PROPN
ertr-120	76	10	l.	l.	PROPN
ertr-120	76	11	(	(	PUNCT
ertr-120	76	12	2013	2013	NUM
ertr-120	76	13	)	)	PUNCT
ertr-120	76	14	.	.	PUNCT
ertr-120	77	1	economics	economic	NOUN
ertr-120	77	2	of	of	ADP
ertr-120	77	3	outdoor	outdoor	ADJ
ertr-120	77	4	recreation	recreation	NOUN
ertr-120	77	5	.	.	PUNCT
ertr-120	78	1	routledge	routledge	PROPN
ertr-120	78	2	.	.	PUNCT
ertr-120	79	1	government	government	PROPN
ertr-120	79	2	of	of	ADP
ertr-120	79	3	canada	canada	PROPN
ertr-120	79	4	,	,	PUNCT
ertr-120	79	5	industry	industry	PROPN
ertr-120	79	6	canada	canada	PROPN
ertr-120	79	7	(	(	PUNCT
ertr-120	79	8	2008	2008	NUM
ertr-120	79	9	)	)	PUNCT
ertr-120	79	10	.	.	PUNCT
ertr-120	80	1	state	state	NOUN
ertr-120	80	2	of	of	ADP
ertr-120	80	3	logistics	logistic	NOUN
ertr-120	80	4	:	:	PUNCT
ertr-120	80	5	the	the	DET
ertr-120	80	6	canadian	canadian	ADJ
ertr-120	80	7	report	report	NOUN
ertr-120	80	8	2008	2008	NUM
ertr-120	80	9	canadian	canadian	ADJ
ertr-120	80	10	logistics	logistic	NOUN
ertr-120	80	11	industry	industry	NOUN
ertr-120	81	1	[	[	X
ertr-120	81	2	reports	report	VERB
ertr-120	81	3	:	:	PUNCT
ertr-120	81	4	statistical	statistical	ADJ
ertr-120	81	5	reports	report	NOUN
ertr-120	81	6	]	]	PUNCT
ertr-120	81	7	.	.	PUNCT
ertr-120	82	1	retrieved	retrieve	VERB
ertr-120	82	2	april	april	PROPN
ertr-120	82	3	8	8	NUM
ertr-120	82	4	,	,	PUNCT
ertr-120	82	5	2015	2015	NUM
ertr-120	82	6	,	,	PUNCT
ertr-120	82	7	from	from	ADP
ertr-120	82	8	http://www.ic.gc.ca/eic/site/dsib-logi.nsf/eng/h_pj00458.html	http://www.ic.gc.ca/eic/site/dsib-logi.nsf/eng/h_pj00458.html	PROPN
ertr-120	82	9	hudson	hudson	PROPN
ertr-120	82	10	,	,	PUNCT
ertr-120	82	11	s.	s.	PROPN
ertr-120	82	12	&	&	CCONJ
ertr-120	82	13	hudson	hudson	PROPN
ertr-120	82	14	,	,	PUNCT
ertr-120	82	15	r.	r.	PROPN
ertr-120	82	16	(	(	PUNCT
ertr-120	82	17	2013	2013	NUM
ertr-120	82	18	)	)	PUNCT
ertr-120	82	19	.	.	PUNCT
ertr-120	83	1	engaging	engage	VERB
ertr-120	83	2	with	with	ADP
ertr-120	83	3	customers	customer	NOUN
ertr-120	83	4	using	use	VERB
ertr-120	83	5	social	social	ADJ
ertr-120	83	6	media	medium	NOUN
ertr-120	83	7	:	:	PUNCT
ertr-120	83	8	a	a	DET
ertr-120	83	9	case	case	NOUN
ertr-120	83	10	study	study	NOUN
ertr-120	83	11	of	of	ADP
ertr-120	83	12	music	music	NOUN
ertr-120	83	13	festivals	festival	NOUN
ertr-120	83	14	.	.	PUNCT
ertr-120	84	1	international	international	ADJ
ertr-120	84	2	journal	journal	NOUN
ertr-120	84	3	of	of	ADP
ertr-120	84	4	festival	festival	NOUN
ertr-120	84	5	and	and	CCONJ
ertr-120	84	6	event	event	NOUN
ertr-120	84	7	management	management	NOUN
ertr-120	84	8	.	.	PUNCT
ertr-120	85	1	4(3	4(3	NUM
ertr-120	85	2	)	)	PUNCT
ertr-120	85	3	,	,	PUNCT
ertr-120	85	4	206	206	NUM
ertr-120	85	5	-	-	SYM
ertr-120	85	6	223	223	NUM
ertr-120	85	7	.	.	PUNCT
ertr-120	86	1	jayachandran	jayachandran	ADJ
ertr-120	86	2	,	,	PUNCT
ertr-120	86	3	s.	s.	PROPN
ertr-120	86	4	,	,	PUNCT
ertr-120	86	5	sharma	sharma	PROPN
ertr-120	86	6	,	,	PUNCT
ertr-120	86	7	s.	s.	PROPN
ertr-120	86	8	,	,	PUNCT
ertr-120	86	9	kaufman	kaufman	PROPN
ertr-120	86	10	,	,	PUNCT
ertr-120	86	11	p.	p.	PROPN
ertr-120	86	12	,	,	PUNCT
ertr-120	86	13	&	&	CCONJ
ertr-120	86	14	raman	raman	PROPN
ertr-120	86	15	,	,	PUNCT
ertr-120	86	16	p.	p.	NOUN
ertr-120	86	17	(	(	PUNCT
ertr-120	86	18	2005	2005	NUM
ertr-120	86	19	)	)	PUNCT
ertr-120	86	20	.	.	PUNCT
ertr-120	87	1	the	the	DET
ertr-120	87	2	role	role	NOUN
ertr-120	87	3	of	of	ADP
ertr-120	87	4	relational	relational	ADJ
ertr-120	87	5	information	information	NOUN
ertr-120	87	6	processes	process	NOUN
ertr-120	87	7	and	and	CCONJ
ertr-120	87	8	technology	technology	NOUN
ertr-120	87	9	use	use	NOUN
ertr-120	87	10	in	in	ADP
ertr-120	87	11	customer	customer	NOUN
ertr-120	87	12	relationship	relationship	NOUN
ertr-120	87	13	management	management	NOUN
ertr-120	87	14	.	.	PUNCT
ertr-120	88	1	journal	journal	NOUN
ertr-120	88	2	of	of	ADP
ertr-120	88	3	marketing	marketing	NOUN
ertr-120	88	4	,	,	PUNCT
ertr-120	88	5	69(4	69(4	NOUN
ertr-120	88	6	)	)	PUNCT
ertr-120	88	7	,	,	PUNCT
ertr-120	88	8	177–192	177–192	NUM
ertr-120	88	9	.	.	PUNCT
ertr-120	89	1	mcintyre	mcintyre	PROPN
ertr-120	89	2	,	,	PUNCT
ertr-120	89	3	k.e	k.e	PROPN
ertr-120	89	4	.	.	PROPN
ertr-120	89	5	,	,	PUNCT
ertr-120	89	6	2014	2014	NUM
ertr-120	89	7	.	.	PUNCT
ertr-120	90	1	the	the	DET
ertr-120	90	2	evolution	evolution	NOUN
ertr-120	90	3	of	of	ADP
ertr-120	90	4	social	social	ADJ
ertr-120	90	5	media	medium	NOUN
ertr-120	90	6	from	from	ADP
ertr-120	90	7	1969	1969	NUM
ertr-120	90	8	to	to	ADP
ertr-120	90	9	2013	2013	NUM
ertr-120	90	10	:	:	PUNCT
ertr-120	90	11	a	a	DET
ertr-120	90	12	change	change	NOUN
ertr-120	90	13	in	in	ADP
ertr-120	90	14	competition	competition	NOUN
ertr-120	90	15	and	and	CCONJ
ertr-120	90	16	a	a	DET
ertr-120	90	17	trend	trend	NOUN
ertr-120	90	18	toward	toward	ADP
ertr-120	90	19	complementary	complementary	ADJ
ertr-120	90	20	,	,	PUNCT
ertr-120	90	21	niche	niche	NOUN
ertr-120	90	22	sites	site	NOUN
ertr-120	90	23	.	.	PUNCT
ertr-120	91	1	the	the	DET
ertr-120	91	2	journal	journal	NOUN
ertr-120	91	3	of	of	ADP
ertr-120	91	4	social	social	ADJ
ertr-120	91	5	media	medium	NOUN
ertr-120	91	6	in	in	ADP
ertr-120	91	7	society	society	NOUN
ertr-120	91	8	,	,	PUNCT
ertr-120	91	9	3(2	3(2	NUM
ertr-120	91	10	)	)	PUNCT
ertr-120	91	11	.	.	PUNCT
ertr-120	92	1	rapp	rapp	PROPN
ertr-120	92	2	,	,	PUNCT
ertr-120	92	3	a.	a.	NOUN
ertr-120	92	4	,	,	PUNCT
ertr-120	92	5	trainor	trainor	PROPN
ertr-120	92	6	,	,	PUNCT
ertr-120	92	7	k.j	k.j	PROPN
ertr-120	92	8	.	.	PROPN
ertr-120	92	9	,	,	PUNCT
ertr-120	92	10	agnihotri	agnihotri	PROPN
ertr-120	92	11	,	,	PUNCT
ertr-120	92	12	r.	r.	PROPN
ertr-120	92	13	(	(	PUNCT
ertr-120	92	14	2010	2010	NUM
ertr-120	92	15	)	)	PUNCT
ertr-120	92	16	.	.	PUNCT
ertr-120	93	1	performance	performance	NOUN
ertr-120	93	2	implications	implication	NOUN
ertr-120	93	3	of	of	ADP
ertr-120	93	4	customerlinking	customerlinke	VERB
ertr-120	93	5	capabilities	capability	NOUN
ertr-120	93	6	:	:	PUNCT
ertr-120	93	7	examining	examine	VERB
ertr-120	93	8	the	the	DET
ertr-120	93	9	complementary	complementary	ADJ
ertr-120	93	10	role	role	NOUN
ertr-120	93	11	of	of	ADP
ertr-120	93	12	customer	customer	NOUN
ertr-120	93	13	orientation	orientation	NOUN
ertr-120	93	14	and	and	CCONJ
ertr-120	93	15	crm	crm	PROPN
ertr-120	93	16	technology	technology	PROPN
ertr-120	93	17	.	.	PUNCT
ertr-120	94	1	journal	journal	PROPN
ertr-120	94	2	of	of	ADP
ertr-120	94	3	business	business	NOUN
ertr-120	94	4	research	research	NOUN
ertr-120	94	5	.	.	PUNCT
ertr-120	95	1	63	63	NUM
ertr-120	95	2	.	.	X
ertr-120	95	3	1229	1229	NUM
ertr-120	95	4	-	-	SYM
ertr-120	95	5	1236	1236	NUM
ertr-120	95	6	.	.	PUNCT
ertr-120	96	1	sashi	sashi	PROPN
ertr-120	96	2	,	,	PUNCT
ertr-120	96	3	c.	c.	PROPN
ertr-120	96	4	m.	m.	NOUN
ertr-120	96	5	(	(	PUNCT
ertr-120	96	6	2012	2012	NUM
ertr-120	96	7	)	)	PUNCT
ertr-120	96	8	.	.	PUNCT
ertr-120	97	1	customer	customer	NOUN
ertr-120	97	2	engagement	engagement	NOUN
ertr-120	97	3	,	,	PUNCT
ertr-120	97	4	buyer‐	buyer‐	NOUN
ertr-120	97	5	seller	seller	NOUN
ertr-120	97	6	relationships	relationship	NOUN
ertr-120	97	7	,	,	PUNCT
ertr-120	97	8	and	and	CCONJ
ertr-120	97	9	social	social	ADJ
ertr-120	97	10	media	medium	NOUN
ertr-120	97	11	.	.	PUNCT
ertr-120	98	1	management	management	NOUN
ertr-120	98	2	decision	decision	NOUN
ertr-120	98	3	,	,	PUNCT
ertr-120	98	4	50(2	50(2	NUM
ertr-120	98	5	)	)	PUNCT
ertr-120	98	6	,	,	PUNCT
ertr-120	98	7	253–272	253–272	NUM
ertr-120	98	8	.	.	PUNCT
ertr-120	99	1	https://doi.org/10.1108/00251741211203551	https://doi.org/10.1108/00251741211203551	ADP
ertr-120	99	2	trainor	trainor	PROPN
ertr-120	99	3	,	,	PUNCT
ertr-120	99	4	k.	k.	PROPN
ertr-120	99	5	j.	j.	PROPN
ertr-120	99	6	,	,	PUNCT
ertr-120	99	7	andzulis	andzulis	PROPN
ertr-120	99	8	,	,	PUNCT
ertr-120	99	9	j.	j.	PROPN
ertr-120	99	10	(	(	PUNCT
ertr-120	99	11	mick	mick	PROPN
ertr-120	99	12	)	)	PUNCT
ertr-120	99	13	,	,	PUNCT
ertr-120	99	14	rapp	rapp	PROPN
ertr-120	99	15	,	,	PUNCT
ertr-120	99	16	a.	a.	NOUN
ertr-120	99	17	,	,	PUNCT
ertr-120	99	18	&	&	CCONJ
ertr-120	99	19	agnihotri	agnihotri	PROPN
ertr-120	99	20	,	,	PUNCT
ertr-120	99	21	r.	r.	PROPN
ertr-120	99	22	(	(	PUNCT
ertr-120	99	23	2014	2014	NUM
ertr-120	99	24	)	)	PUNCT
ertr-120	99	25	.	.	PUNCT
ertr-120	100	1	social	social	ADJ
ertr-120	100	2	media	medium	NOUN
ertr-120	100	3	technology	technology	NOUN
ertr-120	100	4	usage	usage	NOUN
ertr-120	100	5	and	and	CCONJ
ertr-120	100	6	customer	customer	NOUN
ertr-120	100	7	relationship	relationship	NOUN
ertr-120	100	8	performance	performance	NOUN
ertr-120	100	9	:	:	PUNCT
ertr-120	100	10	a	a	DET
ertr-120	100	11	capabilities	capability	NOUN
ertr-120	100	12	-	-	PUNCT
ertr-120	100	13	based	base	VERB
ertr-120	100	14	examination	examination	NOUN
ertr-120	100	15	of	of	ADP
ertr-120	100	16	social	social	PROPN
ertr-120	100	17	crm	crm	PROPN
ertr-120	100	18	.	.	PUNCT
ertr-120	101	1	journal	journal	PROPN
ertr-120	101	2	of	of	ADP
ertr-120	101	3	business	business	NOUN
ertr-120	101	4	research	research	NOUN
ertr-120	101	5	,	,	PUNCT
ertr-120	101	6	67(6	67(6	NUM
ertr-120	101	7	)	)	PUNCT
ertr-120	101	8	,	,	PUNCT
ertr-120	101	9	1201–1208	1201–1208	NUM
ertr-120	101	10	.	.	PUNCT
ertr-120	102	1	https://doi.org/10.1016/j.jbusres.2013.05.002	https://doi.org/10.1016/j.jbusres.2013.05.002	PROPN
ertr-120	102	2	mcintyre	mcintyre	PROPN
ertr-120	102	3	,	,	PUNCT
ertr-120	102	4	k.e	k.e	PROPN
ertr-120	102	5	.	.	PROPN
ertr-120	102	6	,	,	PUNCT
ertr-120	102	7	2014	2014	NUM
ertr-120	102	8	.	.	PUNCT
ertr-120	103	1	the	the	DET
ertr-120	103	2	evolution	evolution	NOUN
ertr-120	103	3	of	of	ADP
ertr-120	103	4	social	social	ADJ
ertr-120	103	5	media	medium	NOUN
ertr-120	103	6	from	from	ADP
ertr-120	103	7	1969	1969	NUM
ertr-120	103	8	to	to	ADP
ertr-120	103	9	2013	2013	NUM
ertr-120	103	10	:	:	PUNCT
ertr-120	103	11	a	a	DET
ertr-120	103	12	change	change	NOUN
ertr-120	103	13	in	in	ADP
ertr-120	103	14	competition	competition	NOUN
ertr-120	103	15	and	and	CCONJ
ertr-120	103	16	a	a	DET
ertr-120	103	17	trend	trend	NOUN
ertr-120	103	18	toward	toward	ADP
ertr-120	103	19	complementary	complementary	ADJ
ertr-120	103	20	,	,	PUNCT
ertr-120	103	21	niche	niche	NOUN
ertr-120	103	22	sites	site	NOUN
ertr-120	103	23	.	.	PUNCT
ertr-120	104	1	the	the	DET
ertr-120	104	2	journal	journal	NOUN
ertr-120	104	3	of	of	ADP
ertr-120	104	4	social	social	ADJ
ertr-120	104	5	media	medium	NOUN
ertr-120	104	6	in	in	ADP
ertr-120	104	7	society	society	NOUN
ertr-120	104	8	,	,	PUNCT
ertr-120	104	9	3(2	3(2	NUM
ertr-120	104	10	)	)	PUNCT
ertr-120	104	11	.	.	PUNCT
ertr-120	105	1	nickerson	nickerson	PROPN
ertr-120	105	2	,	,	PUNCT
ertr-120	105	3	n.	n.	PROPN
ertr-120	105	4	p.	p.	PROPN
ertr-120	105	5	&	&	CCONJ
ertr-120	105	6	kerr	kerr	PROPN
ertr-120	105	7	,	,	PUNCT
ertr-120	105	8	p.	p.	PROPN
ertr-120	105	9	(	(	PUNCT
ertr-120	105	10	2014	2014	NUM
ertr-120	105	11	)	)	PUNCT
ertr-120	105	12	.	.	PUNCT
ertr-120	106	1	snapshots	snapshot	NOUN
ertr-120	106	2	:	:	PUNCT
ertr-120	106	3	an	an	DET
ertr-120	106	4	introduction	introduction	NOUN
ertr-120	106	5	to	to	ADP
ertr-120	106	6	tourism	tourism	NOUN
ertr-120	106	7	.	.	PUNCT
ertr-120	107	1	scarborough	scarborough	PROPN
ertr-120	107	2	(	(	PUNCT
ertr-120	107	3	6th	6th	NOUN
ertr-120	107	4	edition	edition	NOUN
ertr-120	107	5	)	)	PUNCT
ertr-120	107	6	,	,	PUNCT
ertr-120	107	7	on	on	ADP
ertr-120	107	8	:	:	PUNCT
ertr-120	107	9	prentice	prentice	NOUN
ertr-120	107	10	-	-	PUNCT
ertr-120	107	11	hall	hall	NOUN
ertr-120	107	12	.	.	PUNCT
ertr-120	108	1	we	we	PRON
ertr-120	108	2	are	be	AUX
ertr-120	108	3	social	social	ADJ
ertr-120	108	4	.	.	PUNCT
ertr-120	109	1	(	(	PUNCT
ertr-120	109	2	2017	2017	NUM
ertr-120	109	3	)	)	PUNCT
ertr-120	109	4	.	.	PUNCT
ertr-120	110	1	digital	digital	ADJ
ertr-120	110	2	in	in	ADP
ertr-120	110	3	2017	2017	NUM
ertr-120	110	4	:	:	PUNCT
ertr-120	110	5	global	global	ADJ
ertr-120	110	6	overview	overview	NOUN
ertr-120	110	7	.	.	PUNCT
ertr-120	111	1	retrieved	retrieve	VERB
ertr-120	111	2	september	september	PROPN
ertr-120	111	3	5	5	NUM
ertr-120	111	4	,	,	PUNCT
ertr-120	111	5	2017	2017	NUM
ertr-120	111	6	,	,	PUNCT
ertr-120	111	7	from	from	ADP
ertr-120	111	8	https://wearesocial.com/special-reports/digital-in-2017-global-overview	https://wearesocial.com/special-reports/digital-in-2017-global-overview	PROPN
ertr-120	111	9	van	van	PROPN
ertr-120	111	10	winkle	winkle	PROPN
ertr-120	111	11	,	,	PUNCT
ertr-120	111	12	c.	c.	PROPN
ertr-120	111	13	m.	m.	NOUN
ertr-120	111	14	,	,	PUNCT
ertr-120	111	15	&	&	CCONJ
ertr-120	111	16	comer	comer	NOUN
ertr-120	111	17	,	,	PUNCT
ertr-120	111	18	a.	a.	NOUN
ertr-120	111	19	(	(	PUNCT
ertr-120	111	20	2011	2011	NUM
ertr-120	111	21	)	)	PUNCT
ertr-120	111	22	.	.	PUNCT
ertr-120	112	1	festivals	festival	NOUN
ertr-120	112	2	and	and	CCONJ
ertr-120	112	3	information	information	NOUN
ertr-120	112	4	technology	technology	NOUN
ertr-120	112	5	:	:	PUNCT
ertr-120	112	6	stages	stage	NOUN
ertr-120	112	7	of	of	ADP
ertr-120	112	8	diffusion	diffusion	NOUN
ertr-120	112	9	of	of	ADP
ertr-120	112	10	innovation	innovation	NOUN
ertr-120	112	11	.	.	PUNCT
ertr-120	113	1	canadian	canadian	ADJ
ertr-120	113	2	congress	congress	PROPN
ertr-120	113	3	on	on	ADP
ertr-120	113	4	leisure	leisure	NOUN
ertr-120	113	5	research	research	PROPN
ertr-120	113	6	;	;	PUNCT
ertr-120	113	7	st	st	PROPN
ertr-120	113	8	.	.	PROPN
ertr-120	113	9	catherine	catherine	PROPN
ertr-120	113	10	’s	’s	PROPN
ertr-120	113	11	,	,	PUNCT
ertr-120	113	12	ontario	ontario	PROPN
ertr-120	113	13	.	.	PUNCT
ertr-120	114	1	acknowledgements	acknowledgement	NOUN
ertr-120	114	2	this	this	DET
ertr-120	114	3	research	research	NOUN
ertr-120	114	4	was	be	AUX
ertr-120	114	5	funded	fund	VERB
ertr-120	114	6	by	by	ADP
ertr-120	114	7	the	the	DET
ertr-120	114	8	social	social	ADJ
ertr-120	114	9	sciences	sciences	PROPN
ertr-120	114	10	and	and	CCONJ
ertr-120	114	11	humanities	humanity	NOUN
ertr-120	114	12	research	research	PROPN
ertr-120	114	13	council	council	PROPN
ertr-120	114	14	of	of	ADP
ertr-120	114	15	canada	canada	PROPN
ertr-120	114	16	.	.	PUNCT
ertr-120	115	1	http://www.ic.gc.ca/eic/site/dsib-logi.nsf/eng/h_pj00458.html	http://www.ic.gc.ca/eic/site/dsib-logi.nsf/eng/h_pj00458.html	PROPN
ertr-120	115	2	https://wearesocial.com/special-reports/digital-in-2017-global-overview	https://wearesocial.com/special-reports/digital-in-2017-global-overview	NOUN