id	sid	tid	token	lemma	pos
ertr-129	1	1	users	user	NOUN
ertr-129	1	2	'	'	PART
ertr-129	1	3	engagement	engagement	NOUN
ertr-129	1	4	and	and	CCONJ
ertr-129	1	5	drivers	driver	NOUN
ertr-129	1	6	in	in	ADP
ertr-129	1	7	music	music	NOUN
ertr-129	1	8	festivals	festival	NOUN
ertr-129	1	9	'	'	PART
ertr-129	1	10	virtual	virtual	ADJ
ertr-129	1	11	communities	community	NOUN
ertr-129	1	12	.	.	PUNCT
ertr-129	2	1	a	a	DET
ertr-129	2	2	methodological	methodological	ADJ
ertr-129	2	3	proposal	proposal	NOUN
ertr-129	2	4	to	to	PART
ertr-129	2	5	understand	understand	VERB
ertr-129	2	6	the	the	DET
ertr-129	2	7	case	case	NOUN
ertr-129	2	8	of	of	ADP
ertr-129	2	9	sonar	sonar	NOUN
ertr-129	2	10	,	,	PUNCT
ertr-129	2	11	primavera	primavera	NOUN
ertr-129	2	12	sound	sound	NOUN
ertr-129	2	13	and	and	CCONJ
ertr-129	2	14	bam	bam	NOUN
ertr-129	2	15	festivals	festival	NOUN
ertr-129	2	16	in	in	ADP
ertr-129	2	17	barcelona	barcelona	PROPN
ertr-129	2	18	lluís	lluís	PROPN
ertr-129	2	19	garay	garay	PROPN
ertr-129	2	20	a	a	PRON
ertr-129	2	21	and	and	CCONJ
ertr-129	2	22	soledad	soledad	PROPN
ertr-129	2	23	moralesa	moralesa	VERB
ertr-129	2	24	a	a	DET
ertr-129	2	25	business	business	NOUN
ertr-129	2	26	and	and	CCONJ
ertr-129	2	27	economics	economic	NOUN
ertr-129	2	28	department	department	PROPN
ertr-129	2	29	.	.	PUNCT
ertr-129	3	1	universitat	universitat	PROPN
ertr-129	3	2	oberta	oberta	PROPN
ertr-129	3	3	de	de	PROPN
ertr-129	3	4	catalunya	catalunya	PROPN
ertr-129	3	5	lgaray@uoc.edu	lgaray@uoc.edu	PROPN
ertr-129	3	6	,	,	PUNCT
ertr-129	3	7	smoralespe@uoc.edu	smoralespe@uoc.edu	NOUN
ertr-129	3	8	abstract	abstract	ADJ
ertr-129	3	9	festival	festival	NOUN
ertr-129	3	10	branding	branding	NOUN
ertr-129	3	11	is	be	AUX
ertr-129	3	12	undergoing	undergo	VERB
ertr-129	3	13	a	a	DET
ertr-129	3	14	revolution	revolution	NOUN
ertr-129	3	15	based	base	VERB
ertr-129	3	16	on	on	ADP
ertr-129	3	17	the	the	DET
ertr-129	3	18	consolidation	consolidation	NOUN
ertr-129	3	19	of	of	ADP
ertr-129	3	20	the	the	DET
ertr-129	3	21	leading	lead	VERB
ertr-129	3	22	role	role	NOUN
ertr-129	3	23	of	of	ADP
ertr-129	3	24	user	user	NOUN
ertr-129	3	25	conversations	conversation	NOUN
ertr-129	3	26	in	in	ADP
ertr-129	3	27	virtual	virtual	ADJ
ertr-129	3	28	communities	community	NOUN
ertr-129	3	29	.	.	PUNCT
ertr-129	4	1	this	this	DET
ertr-129	4	2	research	research	NOUN
ertr-129	4	3	note	note	NOUN
ertr-129	4	4	analyses	analyse	VERB
ertr-129	4	5	the	the	DET
ertr-129	4	6	creation	creation	NOUN
ertr-129	4	7	of	of	ADP
ertr-129	4	8	the	the	DET
ertr-129	4	9	image	image	NOUN
ertr-129	4	10	of	of	ADP
ertr-129	4	11	some	some	PRON
ertr-129	4	12	of	of	ADP
ertr-129	4	13	barcelona	barcelona	NOUN
ertr-129	4	14	's	's	PART
ertr-129	4	15	most	most	ADV
ertr-129	4	16	prominent	prominent	ADJ
ertr-129	4	17	festivals	festival	NOUN
ertr-129	4	18	(	(	PUNCT
ertr-129	4	19	primavera	primavera	NOUN
ertr-129	4	20	sound	sound	NOUN
ertr-129	4	21	,	,	PUNCT
ertr-129	4	22	sonar	sonar	NOUN
ertr-129	4	23	and	and	CCONJ
ertr-129	4	24	bam	bam	NOUN
ertr-129	4	25	)	)	PUNCT
ertr-129	4	26	via	via	ADP
ertr-129	4	27	their	their	PRON
ertr-129	4	28	two	two	NUM
ertr-129	4	29	most	most	ADV
ertr-129	4	30	important	important	ADJ
ertr-129	4	31	virtual	virtual	ADJ
ertr-129	4	32	communities	community	NOUN
ertr-129	4	33	(	(	PUNCT
ertr-129	4	34	twitter	twitter	NOUN
ertr-129	4	35	and	and	CCONJ
ertr-129	4	36	primavera	primavera	PROPN
ertr-129	4	37	sound	sound	NOUN
ertr-129	4	38	)	)	PUNCT
ertr-129	4	39	,	,	PUNCT
ertr-129	4	40	at	at	ADP
ertr-129	4	41	different	different	ADJ
ertr-129	4	42	time	time	NOUN
ertr-129	4	43	periods	period	NOUN
ertr-129	4	44	(	(	PUNCT
ertr-129	4	45	before	before	ADV
ertr-129	4	46	,	,	PUNCT
ertr-129	4	47	during	during	ADP
ertr-129	4	48	and	and	CCONJ
ertr-129	4	49	after	after	ADP
ertr-129	4	50	the	the	DET
ertr-129	4	51	event	event	NOUN
ertr-129	4	52	but	but	CCONJ
ertr-129	4	53	also	also	ADV
ertr-129	4	54	during	during	ADP
ertr-129	4	55	the	the	DET
ertr-129	4	56	rest	rest	NOUN
ertr-129	4	57	of	of	ADP
ertr-129	4	58	the	the	DET
ertr-129	4	59	year	year	NOUN
ertr-129	4	60	)	)	PUNCT
ertr-129	4	61	.	.	PUNCT
ertr-129	5	1	a	a	DET
ertr-129	5	2	stakeholder	stakeholder	NOUN
ertr-129	5	3	analysis	analysis	NOUN
ertr-129	5	4	was	be	AUX
ertr-129	5	5	also	also	ADV
ertr-129	5	6	undertaken	undertake	VERB
ertr-129	5	7	to	to	PART
ertr-129	5	8	observe	observe	VERB
ertr-129	5	9	the	the	DET
ertr-129	5	10	main	main	ADJ
ertr-129	5	11	drivers	driver	NOUN
ertr-129	5	12	of	of	ADP
ertr-129	5	13	this	this	DET
ertr-129	5	14	process	process	NOUN
ertr-129	5	15	.	.	PUNCT
ertr-129	6	1	the	the	DET
ertr-129	6	2	research	research	NOUN
ertr-129	6	3	note	note	NOUN
ertr-129	6	4	puts	put	VERB
ertr-129	6	5	forward	forward	ADV
ertr-129	6	6	several	several	ADJ
ertr-129	6	7	theoretical	theoretical	ADJ
ertr-129	6	8	,	,	PUNCT
ertr-129	6	9	methodological	methodological	ADJ
ertr-129	6	10	and	and	CCONJ
ertr-129	6	11	practical	practical	ADJ
ertr-129	6	12	considerations	consideration	NOUN
ertr-129	6	13	.	.	PUNCT
ertr-129	7	1	keywords	keyword	NOUN
ertr-129	7	2	:	:	PUNCT
ertr-129	7	3	festivals	festival	VERB
ertr-129	7	4	’	'	PUNCT
ertr-129	7	5	virtual	virtual	ADJ
ertr-129	7	6	communities	community	NOUN
ertr-129	7	7	,	,	PUNCT
ertr-129	7	8	user	user	NOUN
ertr-129	7	9	engagement	engagement	NOUN
ertr-129	7	10	,	,	PUNCT
ertr-129	7	11	user	user	NOUN
ertr-129	7	12	drivers	driver	NOUN
ertr-129	7	13	,	,	PUNCT
ertr-129	7	14	contents	content	NOUN
ertr-129	7	15	,	,	PUNCT
ertr-129	7	16	networks	network	NOUN
ertr-129	7	17	1	1	NUM
ertr-129	7	18	introduction	introduction	NOUN
ertr-129	7	19	in	in	ADP
ertr-129	7	20	a	a	DET
ertr-129	7	21	globalisation	globalisation	NOUN
ertr-129	7	22	context	context	NOUN
ertr-129	7	23	,	,	PUNCT
ertr-129	7	24	festivals	festival	NOUN
ertr-129	7	25	have	have	VERB
ertr-129	7	26	a	a	DET
ertr-129	7	27	wide	wide	ADJ
ertr-129	7	28	range	range	NOUN
ertr-129	7	29	of	of	ADP
ertr-129	7	30	effects	effect	NOUN
ertr-129	7	31	on	on	ADP
ertr-129	7	32	places	place	NOUN
ertr-129	7	33	as	as	ADP
ertr-129	7	34	to	to	ADP
ertr-129	7	35	generating	generate	VERB
ertr-129	7	36	income	income	NOUN
ertr-129	7	37	,	,	PUNCT
ertr-129	7	38	social	social	ADJ
ertr-129	7	39	cohesion	cohesion	NOUN
ertr-129	7	40	and	and	CCONJ
ertr-129	7	41	creation	creation	NOUN
ertr-129	7	42	or	or	CCONJ
ertr-129	7	43	improvement	improvement	NOUN
ertr-129	7	44	of	of	ADP
ertr-129	7	45	destination	destination	NOUN
ertr-129	7	46	image	image	NOUN
ertr-129	7	47	(	(	PUNCT
ertr-129	7	48	presbury	presbury	NOUN
ertr-129	7	49	&	&	CCONJ
ertr-129	7	50	edwards	edwards	PROPN
ertr-129	7	51	,	,	PUNCT
ertr-129	7	52	2005	2005	NUM
ertr-129	7	53	)	)	PUNCT
ertr-129	7	54	.	.	PUNCT
ertr-129	8	1	in	in	ADP
ertr-129	8	2	this	this	DET
ertr-129	8	3	context	context	NOUN
ertr-129	8	4	,	,	PUNCT
ertr-129	8	5	the	the	DET
ertr-129	8	6	irruption	irruption	NOUN
ertr-129	8	7	of	of	ADP
ertr-129	8	8	virtual	virtual	ADJ
ertr-129	8	9	communities	community	NOUN
ertr-129	8	10	has	have	AUX
ertr-129	8	11	created	create	VERB
ertr-129	8	12	a	a	DET
ertr-129	8	13	new	new	ADJ
ertr-129	8	14	context	context	NOUN
ertr-129	8	15	to	to	PART
ertr-129	8	16	analyse	analyse	VERB
ertr-129	8	17	the	the	DET
ertr-129	8	18	relation	relation	NOUN
ertr-129	8	19	between	between	ADP
ertr-129	8	20	festivals	festival	NOUN
ertr-129	8	21	,	,	PUNCT
ertr-129	8	22	tourists	tourist	NOUN
ertr-129	8	23	and	and	CCONJ
ertr-129	8	24	destinations	destination	NOUN
ertr-129	8	25	as	as	SCONJ
ertr-129	8	26	now	now	ADV
ertr-129	8	27	festivals	festival	NOUN
ertr-129	8	28	take	take	VERB
ertr-129	8	29	place	place	NOUN
ertr-129	8	30	both	both	PRON
ertr-129	8	31	in	in	ADP
ertr-129	8	32	physic	physic	NOUN
ertr-129	8	33	and	and	CCONJ
ertr-129	8	34	in	in	ADP
ertr-129	8	35	virtual	virtual	ADJ
ertr-129	8	36	spaces	space	NOUN
ertr-129	8	37	.	.	PUNCT
ertr-129	9	1	to	to	PART
ertr-129	9	2	understand	understand	VERB
ertr-129	9	3	the	the	DET
ertr-129	9	4	importance	importance	NOUN
ertr-129	9	5	of	of	ADP
ertr-129	9	6	virtual	virtual	ADJ
ertr-129	9	7	conversations	conversation	NOUN
ertr-129	9	8	,	,	PUNCT
ertr-129	9	9	the	the	DET
ertr-129	9	10	present	present	ADJ
ertr-129	9	11	research	research	NOUN
ertr-129	9	12	aims	aim	VERB
ertr-129	9	13	to	to	PART
ertr-129	9	14	know	know	VERB
ertr-129	9	15	and	and	CCONJ
ertr-129	9	16	analyse	analyse	VERB
ertr-129	9	17	more	more	ADJ
ertr-129	9	18	in	in	ADP
ertr-129	9	19	depth	depth	NOUN
ertr-129	9	20	the	the	DET
ertr-129	9	21	festival	festival	NOUN
ertr-129	9	22	's	's	PART
ertr-129	9	23	engagement	engagement	NOUN
ertr-129	9	24	in	in	ADP
ertr-129	9	25	diverse	diverse	ADJ
ertr-129	9	26	festivals	festival	NOUN
ertr-129	9	27	'	'	PART
ertr-129	9	28	communities	community	NOUN
ertr-129	9	29	:	:	PUNCT
ertr-129	9	30	primavera	primavera	NOUN
ertr-129	9	31	sound	sound	NOUN
ertr-129	9	32	,	,	PUNCT
ertr-129	9	33	sonar	sonar	NOUN
ertr-129	9	34	and	and	CCONJ
ertr-129	9	35	bam	bam	NOUN
ertr-129	9	36	's	's	PART
ertr-129	9	37	twitter	twitter	NOUN
ertr-129	9	38	and	and	CCONJ
ertr-129	9	39	facebook	facebook	PROPN
ertr-129	9	40	communities	community	NOUN
ertr-129	9	41	.	.	PUNCT
ertr-129	10	1	with	with	ADP
ertr-129	10	2	this	this	DET
ertr-129	10	3	objective	objective	NOUN
ertr-129	10	4	,	,	PUNCT
ertr-129	10	5	we	we	PRON
ertr-129	10	6	formulate	formulate	VERB
ertr-129	10	7	these	these	DET
ertr-129	10	8	research	research	NOUN
ertr-129	10	9	questions	question	NOUN
ertr-129	10	10	:	:	PUNCT
ertr-129	10	11	what	what	PRON
ertr-129	10	12	are	be	AUX
ertr-129	10	13	the	the	DET
ertr-129	10	14	drivers	driver	NOUN
ertr-129	10	15	that	that	PRON
ertr-129	10	16	move	move	VERB
ertr-129	10	17	the	the	DET
ertr-129	10	18	dialogue	dialogue	NOUN
ertr-129	10	19	in	in	ADP
ertr-129	10	20	these	these	DET
ertr-129	10	21	events	event	NOUN
ertr-129	10	22	’	'	PUNCT
ertr-129	10	23	communities	community	NOUN
ertr-129	10	24	?	?	PUNCT
ertr-129	11	1	are	be	AUX
ertr-129	11	2	more	more	ADV
ertr-129	11	3	based	base	VERB
ertr-129	11	4	in	in	ADP
ertr-129	11	5	the	the	DET
ertr-129	11	6	festival	festival	NOUN
ertr-129	11	7	branding	branding	NOUN
ertr-129	11	8	,	,	PUNCT
ertr-129	11	9	in	in	ADP
ertr-129	11	10	social	social	ADJ
ertr-129	11	11	capital	capital	NOUN
ertr-129	11	12	creation	creation	NOUN
ertr-129	11	13	,	,	PUNCT
ertr-129	11	14	or	or	CCONJ
ertr-129	11	15	in	in	ADP
ertr-129	11	16	placemaking	placemake	VERB
ertr-129	11	17	?	?	PUNCT
ertr-129	12	1	how	how	SCONJ
ertr-129	12	2	are	be	AUX
ertr-129	12	3	these	these	DET
ertr-129	12	4	drivers	driver	NOUN
ertr-129	12	5	related	relate	VERB
ertr-129	12	6	to	to	ADP
ertr-129	12	7	the	the	DET
ertr-129	12	8	engagement	engagement	NOUN
ertr-129	12	9	behaviours	behaviour	NOUN
ertr-129	12	10	of	of	ADP
ertr-129	12	11	the	the	DET
ertr-129	12	12	stakeholders	stakeholder	NOUN
ertr-129	12	13	that	that	PRON
ertr-129	12	14	conform	conform	VERB
ertr-129	12	15	these	these	DET
ertr-129	12	16	communities	community	NOUN
ertr-129	12	17	?	?	PUNCT
ertr-129	13	1	are	be	AUX
ertr-129	13	2	there	there	PRON
ertr-129	13	3	differences	difference	NOUN
ertr-129	13	4	or	or	CCONJ
ertr-129	13	5	similitudes	similitude	NOUN
ertr-129	13	6	between	between	ADP
ertr-129	13	7	social	social	ADJ
ertr-129	13	8	media	medium	NOUN
ertr-129	13	9	platforms	platform	NOUN
ertr-129	13	10	?	?	PUNCT
ertr-129	14	1	in	in	ADP
ertr-129	14	2	achieving	achieve	VERB
ertr-129	14	3	this	this	DET
ertr-129	14	4	objective	objective	NOUN
ertr-129	14	5	,	,	PUNCT
ertr-129	14	6	quantitative	quantitative	ADJ
ertr-129	14	7	and	and	CCONJ
ertr-129	14	8	qualitative	qualitative	ADJ
ertr-129	14	9	multi	multi	ADJ
ertr-129	14	10	-	-	ADJ
ertr-129	14	11	platform	platform	ADJ
ertr-129	14	12	,	,	PUNCT
ertr-129	14	13	multi	multi	ADJ
ertr-129	14	14	-	-	NOUN
ertr-129	14	15	period	period	NOUN
ertr-129	14	16	and	and	CCONJ
ertr-129	14	17	multi	multi	ADJ
ertr-129	14	18	-	-	ADJ
ertr-129	14	19	stakeholder	stakeholder	ADJ
ertr-129	14	20	analyses	analysis	NOUN
ertr-129	14	21	are	be	AUX
ertr-129	14	22	employed	employ	VERB
ertr-129	14	23	.	.	PUNCT
ertr-129	15	1	2	2	NUM
ertr-129	15	2	conceptual	conceptual	ADJ
ertr-129	15	3	background	background	NOUN
ertr-129	15	4	2.1	2.1	NUM
ertr-129	15	5	festivals	festival	NOUN
ertr-129	15	6	'	'	PART
ertr-129	15	7	virtual	virtual	ADJ
ertr-129	15	8	communities	community	NOUN
ertr-129	15	9	and	and	CCONJ
ertr-129	15	10	their	their	PRON
ertr-129	15	11	contents	content	NOUN
ertr-129	15	12	:	:	PUNCT
ertr-129	15	13	festival	festival	NOUN
ertr-129	15	14	branding	branding	NOUN
ertr-129	15	15	,	,	PUNCT
ertr-129	15	16	place	place	NOUN
ertr-129	15	17	making	make	VERB
ertr-129	15	18	and	and	CCONJ
ertr-129	15	19	social	social	ADJ
ertr-129	15	20	capital	capital	NOUN
ertr-129	15	21	creation	creation	NOUN
ertr-129	15	22	festivals	festival	NOUN
ertr-129	15	23	,	,	PUNCT
ertr-129	15	24	as	as	ADP
ertr-129	15	25	tourism	tourism	NOUN
ertr-129	15	26	products	product	NOUN
ertr-129	15	27	,	,	PUNCT
ertr-129	15	28	are	be	AUX
ertr-129	15	29	important	important	ADJ
ertr-129	15	30	resources	resource	NOUN
ertr-129	15	31	in	in	ADP
ertr-129	15	32	the	the	DET
ertr-129	15	33	adoption	adoption	NOUN
ertr-129	15	34	of	of	ADP
ertr-129	15	35	destination	destination	NOUN
ertr-129	15	36	branding	branding	NOUN
ertr-129	15	37	strategies	strategy	NOUN
ertr-129	15	38	(	(	PUNCT
ertr-129	15	39	richards	richard	NOUN
ertr-129	15	40	&	&	CCONJ
ertr-129	15	41	wilson	wilson	PROPN
ertr-129	15	42	,	,	PUNCT
ertr-129	15	43	2004	2004	NUM
ertr-129	15	44	)	)	PUNCT
ertr-129	15	45	that	that	PRON
ertr-129	15	46	seek	seek	VERB
ertr-129	15	47	to	to	PART
ertr-129	15	48	transform	transform	VERB
ertr-129	15	49	fixed	fix	VERB
ertr-129	15	50	cultural	cultural	ADJ
ertr-129	15	51	capital	capital	NOUN
ertr-129	15	52	into	into	ADP
ertr-129	15	53	competitive	competitive	ADJ
ertr-129	15	54	advantage	advantage	NOUN
ertr-129	15	55	.	.	PUNCT
ertr-129	16	1	and	and	CCONJ
ertr-129	16	2	even	even	ADV
ertr-129	16	3	some	some	DET
ertr-129	16	4	major	major	ADJ
ertr-129	16	5	festivals	festival	NOUN
ertr-129	16	6	have	have	AUX
ertr-129	16	7	arguably	arguably	ADV
ertr-129	16	8	become	become	VERB
ertr-129	16	9	‘	'	PUNCT
ertr-129	16	10	brands	brand	NOUN
ertr-129	16	11	’	'	PUNCT
ertr-129	16	12	in	in	ADP
ertr-129	16	13	their	their	PRON
ertr-129	16	14	own	own	ADJ
ertr-129	16	15	right	right	NOUN
ertr-129	16	16	(	(	PUNCT
ertr-129	16	17	evans	evans	PROPN
ertr-129	16	18	,	,	PUNCT
ertr-129	16	19	2003	2003	NUM
ertr-129	16	20	)	)	PUNCT
ertr-129	16	21	.	.	PUNCT
ertr-129	17	1	literature	literature	NOUN
ertr-129	17	2	has	have	AUX
ertr-129	17	3	also	also	ADV
ertr-129	17	4	underlined	underline	VERB
ertr-129	17	5	the	the	DET
ertr-129	17	6	complexity	complexity	NOUN
ertr-129	17	7	in	in	ADP
ertr-129	17	8	the	the	DET
ertr-129	17	9	impact	impact	NOUN
ertr-129	17	10	of	of	ADP
ertr-129	17	11	festivals	festival	NOUN
ertr-129	17	12	in	in	ADP
ertr-129	17	13	these	these	DET
ertr-129	17	14	process	process	NOUN
ertr-129	17	15	,	,	PUNCT
ertr-129	17	16	considering	consider	VERB
ertr-129	17	17	the	the	DET
ertr-129	17	18	role	role	NOUN
ertr-129	17	19	of	of	ADP
ertr-129	17	20	the	the	DET
ertr-129	17	21	diverse	diverse	ADJ
ertr-129	17	22	mailto:lgaray@uoc.edu	mailto:lgaray@uoc.edu	PROPN
ertr-129	17	23	mailto:smoralespe@uoc.edu	mailto:smoralespe@uoc.edu	VERB
ertr-129	17	24	stakeholders	stakeholder	NOUN
ertr-129	17	25	that	that	PRON
ertr-129	17	26	participate	participate	VERB
ertr-129	17	27	in	in	ADP
ertr-129	17	28	it	it	PRON
ertr-129	17	29	(	(	PUNCT
ertr-129	17	30	richards	richard	NOUN
ertr-129	17	31	&	&	CCONJ
ertr-129	17	32	wilson	wilson	PROPN
ertr-129	17	33	,	,	PUNCT
ertr-129	17	34	2004	2004	NUM
ertr-129	17	35	)	)	PUNCT
ertr-129	17	36	.	.	PUNCT
ertr-129	18	1	in	in	ADP
ertr-129	18	2	any	any	DET
ertr-129	18	3	case	case	NOUN
ertr-129	18	4	,	,	PUNCT
ertr-129	18	5	previous	previous	ADJ
ertr-129	18	6	studies	study	NOUN
ertr-129	18	7	have	have	AUX
ertr-129	18	8	emphasised	emphasise	VERB
ertr-129	18	9	the	the	DET
ertr-129	18	10	fact	fact	NOUN
ertr-129	18	11	that	that	SCONJ
ertr-129	18	12	one	one	NUM
ertr-129	18	13	of	of	ADP
ertr-129	18	14	their	their	PRON
ertr-129	18	15	main	main	ADJ
ertr-129	18	16	values	value	NOUN
ertr-129	18	17	is	be	AUX
ertr-129	18	18	that	that	SCONJ
ertr-129	18	19	they	they	PRON
ertr-129	18	20	(	(	PUNCT
ertr-129	18	21	re)create	re)create	VERB
ertr-129	18	22	the	the	DET
ertr-129	18	23	image	image	NOUN
ertr-129	18	24	and	and	CCONJ
ertr-129	18	25	knowledge	knowledge	NOUN
ertr-129	18	26	of	of	ADP
ertr-129	18	27	destinations	destination	NOUN
ertr-129	18	28	(	(	PUNCT
ertr-129	18	29	hede	hede	NOUN
ertr-129	18	30	,	,	PUNCT
ertr-129	18	31	jago	jago	PROPN
ertr-129	18	32	,	,	PUNCT
ertr-129	18	33	&	&	CCONJ
ertr-129	18	34	deery	deery	PROPN
ertr-129	18	35	,	,	PUNCT
ertr-129	18	36	2005	2005	NUM
ertr-129	18	37	)	)	PUNCT
ertr-129	18	38	,	,	PUNCT
ertr-129	18	39	projecting	project	VERB
ertr-129	18	40	it	it	PRON
ertr-129	18	41	to	to	ADP
ertr-129	18	42	the	the	DET
ertr-129	18	43	outside	outside	NOUN
ertr-129	18	44	(	(	PUNCT
ertr-129	18	45	boo	boo	NOUN
ertr-129	18	46	&	&	CCONJ
ertr-129	18	47	busser	busser	NOUN
ertr-129	18	48	,	,	PUNCT
ertr-129	18	49	2006	2006	NUM
ertr-129	18	50	)	)	PUNCT
ertr-129	18	51	and	and	CCONJ
ertr-129	18	52	contributing	contribute	VERB
ertr-129	18	53	to	to	ADP
ertr-129	18	54	the	the	DET
ertr-129	18	55	creation	creation	NOUN
ertr-129	18	56	of	of	ADP
ertr-129	18	57	place	place	NOUN
ertr-129	18	58	-	-	PUNCT
ertr-129	18	59	based	base	VERB
ertr-129	18	60	brands	brand	NOUN
ertr-129	18	61	(	(	PUNCT
ertr-129	18	62	placemaking	placemake	VERB
ertr-129	18	63	)	)	PUNCT
ertr-129	18	64	(	(	PUNCT
ertr-129	18	65	richards	richard	NOUN
ertr-129	18	66	,	,	PUNCT
ertr-129	18	67	2015	2015	NUM
ertr-129	18	68	)	)	PUNCT
ertr-129	18	69	.	.	PUNCT
ertr-129	19	1	and	and	CCONJ
ertr-129	19	2	,	,	PUNCT
ertr-129	19	3	in	in	ADP
ertr-129	19	4	a	a	DET
ertr-129	19	5	context	context	NOUN
ertr-129	19	6	where	where	SCONJ
ertr-129	19	7	virtual	virtual	ADJ
ertr-129	19	8	communities	community	NOUN
ertr-129	19	9	are	be	AUX
ertr-129	19	10	increasing	increase	VERB
ertr-129	19	11	their	their	PRON
ertr-129	19	12	importance	importance	NOUN
ertr-129	19	13	,	,	PUNCT
ertr-129	19	14	authors	author	NOUN
ertr-129	19	15	as	as	ADP
ertr-129	19	16	sevin	sevin	PROPN
ertr-129	19	17	(	(	PUNCT
ertr-129	19	18	2013	2013	NUM
ertr-129	19	19	)	)	PUNCT
ertr-129	19	20	consider	consider	VERB
ertr-129	19	21	that	that	SCONJ
ertr-129	19	22	destination	destination	NOUN
ertr-129	19	23	branding	branding	NOUN
ertr-129	19	24	analysis	analysis	NOUN
ertr-129	19	25	needs	need	VERB
ertr-129	19	26	to	to	PART
ertr-129	19	27	adopt	adopt	VERB
ertr-129	19	28	a	a	DET
ertr-129	19	29	stakeholder	stakeholder	NOUN
ertr-129	19	30	approach	approach	NOUN
ertr-129	19	31	.	.	PUNCT
ertr-129	20	1	hudson	hudson	PROPN
ertr-129	20	2	,	,	PUNCT
ertr-129	20	3	roth	roth	PROPN
ertr-129	20	4	,	,	PUNCT
ertr-129	20	5	madden	madden	PROPN
ertr-129	20	6	,	,	PUNCT
ertr-129	20	7	and	and	CCONJ
ertr-129	20	8	hudson	hudson	PROPN
ertr-129	20	9	(	(	PUNCT
ertr-129	20	10	2015	2015	NUM
ertr-129	20	11	)	)	PUNCT
ertr-129	20	12	supported	support	VERB
ertr-129	20	13	the	the	DET
ertr-129	20	14	idea	idea	NOUN
ertr-129	20	15	that	that	SCONJ
ertr-129	20	16	social	social	ADJ
ertr-129	20	17	media	media	NOUN
ertr-129	20	18	interactions	interaction	NOUN
ertr-129	20	19	can	can	AUX
ertr-129	20	20	lead	lead	VERB
ertr-129	20	21	to	to	ADP
ertr-129	20	22	high	high	ADJ
ertr-129	20	23	levels	level	NOUN
ertr-129	20	24	of	of	ADP
ertr-129	20	25	emotional	emotional	ADJ
ertr-129	20	26	engagement	engagement	NOUN
ertr-129	20	27	.	.	PUNCT
ertr-129	21	1	along	along	ADP
ertr-129	21	2	similar	similar	ADJ
ertr-129	21	3	lines	line	NOUN
ertr-129	21	4	,	,	PUNCT
ertr-129	21	5	mackay	mackay	PROPN
ertr-129	21	6	,	,	PUNCT
ertr-129	21	7	barbe	barbe	PROPN
ertr-129	21	8	,	,	PUNCT
ertr-129	21	9	van	van	PROPN
ertr-129	21	10	winkle	winkle	PROPN
ertr-129	21	11	,	,	PUNCT
ertr-129	21	12	and	and	CCONJ
ertr-129	21	13	halpenny	halpenny	ADJ
ertr-129	21	14	(	(	PUNCT
ertr-129	21	15	2017	2017	NUM
ertr-129	21	16	)	)	PUNCT
ertr-129	21	17	argue	argue	VERB
ertr-129	21	18	that	that	SCONJ
ertr-129	21	19	the	the	DET
ertr-129	21	20	benefits	benefit	NOUN
ertr-129	21	21	of	of	ADP
ertr-129	21	22	participating	participate	VERB
ertr-129	21	23	in	in	ADP
ertr-129	21	24	online	online	ADJ
ertr-129	21	25	virtual	virtual	ADJ
ertr-129	21	26	communities	community	NOUN
ertr-129	21	27	include	include	VERB
ertr-129	21	28	social	social	ADJ
ertr-129	21	29	capital	capital	NOUN
ertr-129	21	30	creation	creation	NOUN
ertr-129	21	31	,	,	PUNCT
ertr-129	21	32	an	an	DET
ertr-129	21	33	ingredient	ingredient	NOUN
ertr-129	21	34	which	which	PRON
ertr-129	21	35	constructs	construct	VERB
ertr-129	21	36	civic	civic	ADJ
ertr-129	21	37	commitment	commitment	NOUN
ertr-129	21	38	and	and	CCONJ
ertr-129	21	39	is	be	AUX
ertr-129	21	40	an	an	DET
ertr-129	21	41	indicator	indicator	NOUN
ertr-129	21	42	of	of	ADP
ertr-129	21	43	the	the	DET
ertr-129	21	44	creation	creation	NOUN
ertr-129	21	45	of	of	ADP
ertr-129	21	46	collective	collective	ADJ
ertr-129	21	47	attributes	attribute	NOUN
ertr-129	21	48	.	.	PUNCT
ertr-129	22	1	2.2	2.2	NUM
ertr-129	22	2	how	how	SCONJ
ertr-129	22	3	community	community	NOUN
ertr-129	22	4	users	user	NOUN
ertr-129	22	5	act	act	VERB
ertr-129	22	6	and	and	CCONJ
ertr-129	22	7	interact	interact	VERB
ertr-129	22	8	:	:	PUNCT
ertr-129	22	9	user	user	NOUN
ertr-129	22	10	engagement	engagement	NOUN
ertr-129	22	11	and	and	CCONJ
ertr-129	22	12	networks	network	NOUN
ertr-129	22	13	in	in	ADP
ertr-129	22	14	virtual	virtual	ADJ
ertr-129	22	15	communities	community	NOUN
ertr-129	22	16	user	user	NOUN
ertr-129	22	17	(	(	PUNCT
ertr-129	22	18	especially	especially	ADV
ertr-129	22	19	consumer	consumer	NOUN
ertr-129	22	20	)	)	PUNCT
ertr-129	22	21	engagement	engagement	NOUN
ertr-129	22	22	has	have	AUX
ertr-129	22	23	gained	gain	VERB
ertr-129	22	24	much	much	ADJ
ertr-129	22	25	attention	attention	NOUN
ertr-129	22	26	in	in	ADP
ertr-129	22	27	the	the	DET
ertr-129	22	28	recent	recent	ADJ
ertr-129	22	29	marketing	marketing	NOUN
ertr-129	22	30	literature	literature	NOUN
ertr-129	22	31	because	because	SCONJ
ertr-129	22	32	it	it	PRON
ertr-129	22	33	has	have	AUX
ertr-129	22	34	been	be	AUX
ertr-129	22	35	related	relate	VERB
ertr-129	22	36	to	to	PART
ertr-129	22	37	diverse	diverse	VERB
ertr-129	22	38	important	important	ADJ
ertr-129	22	39	brand	brand	NOUN
ertr-129	22	40	performance	performance	NOUN
ertr-129	22	41	indicators	indicator	NOUN
ertr-129	22	42	(	(	PUNCT
ertr-129	22	43	harrigan	harrigan	PROPN
ertr-129	22	44	,	,	PUNCT
ertr-129	22	45	evers	ever	NOUN
ertr-129	22	46	,	,	PUNCT
ertr-129	22	47	miles	mile	NOUN
ertr-129	22	48	,	,	PUNCT
ertr-129	22	49	&	&	CCONJ
ertr-129	22	50	daly	daly	PROPN
ertr-129	22	51	,	,	PUNCT
ertr-129	22	52	2017	2017	NUM
ertr-129	22	53	)	)	PUNCT
ertr-129	22	54	.	.	PUNCT
ertr-129	23	1	users	user	NOUN
ertr-129	23	2	engaged	engage	VERB
ertr-129	23	3	with	with	ADP
ertr-129	23	4	brand	brand	NOUN
ertr-129	23	5	communities	community	NOUN
ertr-129	23	6	online	online	ADV
ertr-129	23	7	feel	feel	VERB
ertr-129	23	8	more	more	ADV
ertr-129	23	9	connected	connected	ADJ
ertr-129	23	10	to	to	ADP
ertr-129	23	11	their	their	PRON
ertr-129	23	12	brands	brand	NOUN
ertr-129	23	13	,	,	PUNCT
ertr-129	23	14	have	have	VERB
ertr-129	23	15	higher	high	ADJ
ertr-129	23	16	satisfaction	satisfaction	NOUN
ertr-129	23	17	or	or	CCONJ
ertr-129	23	18	are	be	AUX
ertr-129	23	19	more	more	ADV
ertr-129	23	20	loyal	loyal	ADJ
ertr-129	23	21	(	(	PUNCT
ertr-129	23	22	hollebeek	hollebeek	NOUN
ertr-129	23	23	,	,	PUNCT
ertr-129	23	24	glynn	glynn	PROPN
ertr-129	23	25	,	,	PUNCT
ertr-129	23	26	&	&	CCONJ
ertr-129	23	27	brodie	brodie	PROPN
ertr-129	23	28	,	,	PUNCT
ertr-129	23	29	2014	2014	NUM
ertr-129	23	30	)	)	PUNCT
ertr-129	23	31	.	.	PUNCT
ertr-129	24	1	with	with	ADP
ertr-129	24	2	its	its	PRON
ertr-129	24	3	origin	origin	NOUN
ertr-129	24	4	in	in	ADP
ertr-129	24	5	the	the	DET
ertr-129	24	6	field	field	NOUN
ertr-129	24	7	of	of	ADP
ertr-129	24	8	public	public	ADJ
ertr-129	24	9	relations	relation	NOUN
ertr-129	24	10	,	,	PUNCT
ertr-129	24	11	the	the	DET
ertr-129	24	12	concept	concept	NOUN
ertr-129	24	13	of	of	ADP
ertr-129	24	14	engagement	engagement	NOUN
ertr-129	24	15	has	have	AUX
ertr-129	24	16	been	be	AUX
ertr-129	24	17	developed	develop	VERB
ertr-129	24	18	in	in	ADP
ertr-129	24	19	particular	particular	ADJ
ertr-129	24	20	in	in	ADP
ertr-129	24	21	the	the	DET
ertr-129	24	22	domain	domain	NOUN
ertr-129	24	23	of	of	ADP
ertr-129	24	24	relationship	relationship	NOUN
ertr-129	24	25	marketing	marketing	NOUN
ertr-129	24	26	in	in	ADP
ertr-129	24	27	terms	term	NOUN
ertr-129	24	28	of	of	ADP
ertr-129	24	29	the	the	DET
ertr-129	24	30	interaction	interaction	NOUN
ertr-129	24	31	between	between	ADP
ertr-129	24	32	users	user	NOUN
ertr-129	24	33	and	and	CCONJ
ertr-129	24	34	brands	brand	NOUN
ertr-129	24	35	.	.	PUNCT
ertr-129	25	1	after	after	ADP
ertr-129	25	2	undertaking	undertake	VERB
ertr-129	25	3	an	an	DET
ertr-129	25	4	extensive	extensive	ADJ
ertr-129	25	5	literature	literature	NOUN
ertr-129	25	6	review	review	PROPN
ertr-129	25	7	,	,	PUNCT
ertr-129	25	8	brodie	brodie	PROPN
ertr-129	25	9	,	,	PUNCT
ertr-129	25	10	hollebeek	hollebeek	NOUN
ertr-129	25	11	,	,	PUNCT
ertr-129	25	12	jurić	jurić	VERB
ertr-129	25	13	,	,	PUNCT
ertr-129	25	14	and	and	CCONJ
ertr-129	25	15	ilić	ilić	ADJ
ertr-129	25	16	(	(	PUNCT
ertr-129	25	17	2011	2011	NUM
ertr-129	25	18	)	)	PUNCT
ertr-129	25	19	(	(	PUNCT
ertr-129	25	20	p.4	p.4	X
ertr-129	25	21	)	)	PUNCT
ertr-129	25	22	stated	state	VERB
ertr-129	25	23	that	that	SCONJ
ertr-129	25	24	"	"	PUNCT
ertr-129	25	25	consumer	consumer	NOUN
ertr-129	25	26	engagement	engagement	NOUN
ertr-129	25	27	is	be	AUX
ertr-129	25	28	a	a	DET
ertr-129	25	29	multidimensional	multidimensional	ADJ
ertr-129	25	30	concept	concept	NOUN
ertr-129	25	31	comprising	comprising	NOUN
ertr-129	25	32	cognitive	cognitive	NOUN
ertr-129	25	33	,	,	PUNCT
ertr-129	25	34	emotional	emotional	ADJ
ertr-129	25	35	,	,	PUNCT
ertr-129	25	36	and/or	and/or	CCONJ
ertr-129	25	37	behavioural	behavioural	ADJ
ertr-129	25	38	dimensions	dimension	NOUN
ertr-129	25	39	,	,	PUNCT
ertr-129	25	40	and	and	CCONJ
ertr-129	25	41	plays	play	VERB
ertr-129	25	42	a	a	DET
ertr-129	25	43	central	central	ADJ
ertr-129	25	44	role	role	NOUN
ertr-129	25	45	in	in	ADP
ertr-129	25	46	the	the	DET
ertr-129	25	47	process	process	NOUN
ertr-129	25	48	of	of	ADP
ertr-129	25	49	relational	relational	ADJ
ertr-129	25	50	exchange	exchange	NOUN
ertr-129	25	51	where	where	SCONJ
ertr-129	25	52	other	other	ADJ
ertr-129	25	53	relational	relational	ADJ
ertr-129	25	54	concepts	concept	NOUN
ertr-129	25	55	are	be	AUX
ertr-129	25	56	engagement	engagement	NOUN
ertr-129	25	57	antecedents	antecedent	NOUN
ertr-129	25	58	and/or	and/or	CCONJ
ertr-129	25	59	consequences	consequence	VERB
ertr-129	25	60	in	in	ADP
ertr-129	25	61	iterative	iterative	ADJ
ertr-129	25	62	engagement	engagement	NOUN
ertr-129	25	63	processes	process	NOUN
ertr-129	25	64	within	within	ADP
ertr-129	25	65	the	the	DET
ertr-129	25	66	brand	brand	NOUN
ertr-129	25	67	community	community	NOUN
ertr-129	25	68	"	"	PUNCT
ertr-129	25	69	.	.	PUNCT
ertr-129	26	1	for	for	ADP
ertr-129	26	2	them	they	PRON
ertr-129	26	3	,	,	PUNCT
ertr-129	26	4	consumer	consumer	NOUN
ertr-129	26	5	engagement	engagement	NOUN
ertr-129	26	6	is	be	AUX
ertr-129	26	7	highly	highly	ADV
ertr-129	26	8	interactive	interactive	ADJ
ertr-129	26	9	and	and	CCONJ
ertr-129	26	10	based	base	VERB
ertr-129	26	11	on	on	ADP
ertr-129	26	12	several	several	ADJ
ertr-129	26	13	sub	sub	NOUN
ertr-129	26	14	-	-	NOUN
ertr-129	26	15	processes	process	NOUN
ertr-129	26	16	,	,	PUNCT
ertr-129	26	17	and	and	CCONJ
ertr-129	26	18	finally	finally	ADV
ertr-129	26	19	it	it	PRON
ertr-129	26	20	has	have	VERB
ertr-129	26	21	many	many	ADJ
ertr-129	26	22	consequences	consequence	NOUN
ertr-129	26	23	,	,	PUNCT
ertr-129	26	24	including	include	VERB
ertr-129	26	25	consumer	consumer	NOUN
ertr-129	26	26	loyalty	loyalty	NOUN
ertr-129	26	27	satisfaction	satisfaction	NOUN
ertr-129	26	28	or	or	CCONJ
ertr-129	26	29	empowerment	empowerment	NOUN
ertr-129	26	30	,	,	PUNCT
ertr-129	26	31	connection	connection	NOUN
ertr-129	26	32	bonding	bonding	NOUN
ertr-129	26	33	,	,	PUNCT
ertr-129	26	34	trust	trust	NOUN
ertr-129	26	35	and	and	CCONJ
ertr-129	26	36	commitment	commitment	NOUN
ertr-129	26	37	.	.	PUNCT
ertr-129	27	1	hollebeek	hollebeek	NOUN
ertr-129	27	2	et	et	PROPN
ertr-129	27	3	al	al	PROPN
ertr-129	27	4	.	.	PROPN
ertr-129	28	1	(	(	PUNCT
ertr-129	28	2	2014	2014	NUM
ertr-129	28	3	)	)	PUNCT
ertr-129	28	4	found	find	VERB
ertr-129	28	5	different	different	ADJ
ertr-129	28	6	attributes	attribute	NOUN
ertr-129	28	7	to	to	PART
ertr-129	28	8	measure	measure	VERB
ertr-129	28	9	user	user	NOUN
ertr-129	28	10	engagement	engagement	NOUN
ertr-129	28	11	highlighting	highlight	VERB
ertr-129	28	12	the	the	DET
ertr-129	28	13	cognitive	cognitive	ADJ
ertr-129	28	14	,	,	PUNCT
ertr-129	28	15	emotional	emotional	ADJ
ertr-129	28	16	and	and	CCONJ
ertr-129	28	17	behavioural	behavioural	ADJ
ertr-129	28	18	ones	one	NOUN
ertr-129	28	19	.	.	PUNCT
ertr-129	29	1	in	in	ADP
ertr-129	29	2	this	this	DET
ertr-129	29	3	same	same	ADJ
ertr-129	29	4	context	context	NOUN
ertr-129	29	5	,	,	PUNCT
ertr-129	29	6	so	so	ADV
ertr-129	29	7	,	,	PUNCT
ertr-129	29	8	king	king	NOUN
ertr-129	29	9	,	,	PUNCT
ertr-129	29	10	and	and	CCONJ
ertr-129	29	11	sparks	spark	VERB
ertr-129	29	12	(	(	PUNCT
ertr-129	29	13	2014	2014	NUM
ertr-129	29	14	)	)	PUNCT
ertr-129	29	15	developed	develop	VERB
ertr-129	29	16	a	a	DET
ertr-129	29	17	25	25	NUM
ertr-129	29	18	-	-	PUNCT
ertr-129	29	19	item	item	NOUN
ertr-129	29	20	scale	scale	NOUN
ertr-129	29	21	that	that	PRON
ertr-129	29	22	comprised	comprise	VERB
ertr-129	29	23	five	five	NUM
ertr-129	29	24	main	main	ADJ
ertr-129	29	25	factors	factor	NOUN
ertr-129	29	26	:	:	PUNCT
ertr-129	29	27	identification	identification	NOUN
ertr-129	29	28	,	,	PUNCT
ertr-129	29	29	enthusiasm	enthusiasm	NOUN
ertr-129	29	30	,	,	PUNCT
ertr-129	29	31	attention	attention	NOUN
ertr-129	29	32	,	,	PUNCT
ertr-129	29	33	absorption	absorption	NOUN
ertr-129	29	34	,	,	PUNCT
ertr-129	29	35	and	and	CCONJ
ertr-129	29	36	interaction	interaction	NOUN
ertr-129	29	37	.	.	PUNCT
ertr-129	30	1	meanwhile	meanwhile	ADV
ertr-129	30	2	,	,	PUNCT
ertr-129	30	3	dessart	dessart	NOUN
ertr-129	30	4	,	,	PUNCT
ertr-129	30	5	veloutsou	veloutsou	ADV
ertr-129	30	6	,	,	PUNCT
ertr-129	30	7	and	and	CCONJ
ertr-129	30	8	morgan	morgan	PROPN
ertr-129	30	9	-	-	PUNCT
ertr-129	30	10	thomas	thomas	PROPN
ertr-129	30	11	(	(	PUNCT
ertr-129	30	12	2015	2015	NUM
ertr-129	30	13	)	)	PUNCT
ertr-129	30	14	identified	identify	VERB
ertr-129	30	15	three	three	NUM
ertr-129	30	16	key	key	ADJ
ertr-129	30	17	engagement	engagement	NOUN
ertr-129	30	18	dimensions	dimension	NOUN
ertr-129	30	19	(	(	PUNCT
ertr-129	30	20	cognition	cognition	NOUN
ertr-129	30	21	,	,	PUNCT
ertr-129	30	22	affect	affect	VERB
ertr-129	30	23	and	and	CCONJ
ertr-129	30	24	behaviours	behaviour	NOUN
ertr-129	30	25	)	)	PUNCT
ertr-129	30	26	but	but	CCONJ
ertr-129	30	27	,	,	PUNCT
ertr-129	30	28	more	more	ADV
ertr-129	30	29	interestingly	interestingly	ADV
ertr-129	30	30	,	,	PUNCT
ertr-129	30	31	they	they	PRON
ertr-129	30	32	proposed	propose	VERB
ertr-129	30	33	several	several	ADJ
ertr-129	30	34	drivers	driver	NOUN
ertr-129	30	35	,	,	PUNCT
ertr-129	30	36	outcomes	outcome	NOUN
ertr-129	30	37	and	and	CCONJ
ertr-129	30	38	objects	object	NOUN
ertr-129	30	39	of	of	ADP
ertr-129	30	40	consumer	consumer	NOUN
ertr-129	30	41	engagement	engagement	NOUN
ertr-129	30	42	in	in	ADP
ertr-129	30	43	online	online	ADJ
ertr-129	30	44	brand	brand	NOUN
ertr-129	30	45	communities	community	NOUN
ertr-129	30	46	.	.	PUNCT
ertr-129	31	1	and	and	CCONJ
ertr-129	31	2	,	,	PUNCT
ertr-129	31	3	it	it	PRON
ertr-129	31	4	is	be	AUX
ertr-129	31	5	in	in	ADP
ertr-129	31	6	relation	relation	NOUN
ertr-129	31	7	to	to	ADP
ertr-129	31	8	these	these	DET
ertr-129	31	9	drivers	driver	NOUN
ertr-129	31	10	that	that	SCONJ
ertr-129	31	11	it	it	PRON
ertr-129	31	12	is	be	AUX
ertr-129	31	13	possible	possible	ADJ
ertr-129	31	14	to	to	PART
ertr-129	31	15	reconnect	reconnect	VERB
ertr-129	31	16	users	user	NOUN
ertr-129	31	17	'	'	PART
ertr-129	31	18	behaviour	behaviour	NOUN
ertr-129	31	19	with	with	ADP
ertr-129	31	20	the	the	DET
ertr-129	31	21	brand	brand	NOUN
ertr-129	31	22	construction	construction	NOUN
ertr-129	31	23	process	process	NOUN
ertr-129	31	24	,	,	PUNCT
ertr-129	31	25	including	include	VERB
ertr-129	31	26	festival	festival	NOUN
ertr-129	31	27	brands	brand	NOUN
ertr-129	31	28	.	.	PUNCT
ertr-129	32	1	3	3	NUM
ertr-129	32	2	methodological	methodological	ADJ
ertr-129	32	3	framework	framework	NOUN
ertr-129	32	4	methodologically	methodologically	ADV
ertr-129	32	5	,	,	PUNCT
ertr-129	32	6	this	this	DET
ertr-129	32	7	study	study	NOUN
ertr-129	32	8	adopts	adopt	VERB
ertr-129	32	9	a	a	DET
ertr-129	32	10	mixed	mix	VERB
ertr-129	32	11	-	-	PUNCT
ertr-129	32	12	method	method	NOUN
ertr-129	32	13	approach	approach	NOUN
ertr-129	32	14	;	;	PUNCT
ertr-129	32	15	collecting	collect	VERB
ertr-129	32	16	,	,	PUNCT
ertr-129	32	17	analysing	analyse	VERB
ertr-129	32	18	and	and	CCONJ
ertr-129	32	19	mixing	mix	VERB
ertr-129	32	20	quantitative	quantitative	ADJ
ertr-129	32	21	and	and	CCONJ
ertr-129	32	22	qualitative	qualitative	ADJ
ertr-129	32	23	methods	method	NOUN
ertr-129	32	24	to	to	PART
ertr-129	32	25	provide	provide	VERB
ertr-129	32	26	an	an	DET
ertr-129	32	27	in	in	ADP
ertr-129	32	28	-	-	PUNCT
ertr-129	32	29	depth	depth	NOUN
ertr-129	32	30	analysis	analysis	NOUN
ertr-129	32	31	.	.	PUNCT
ertr-129	33	1	the	the	DET
ertr-129	33	2	quantitative	quantitative	ADJ
ertr-129	33	3	approach	approach	NOUN
ertr-129	33	4	is	be	AUX
ertr-129	33	5	based	base	VERB
ertr-129	33	6	on	on	ADP
ertr-129	33	7	generating	generate	VERB
ertr-129	33	8	numerical	numerical	ADJ
ertr-129	33	9	data	datum	NOUN
ertr-129	33	10	using	use	VERB
ertr-129	33	11	the	the	DET
ertr-129	33	12	collected	collect	VERB
ertr-129	33	13	information	information	NOUN
ertr-129	33	14	and	and	CCONJ
ertr-129	33	15	by	by	ADP
ertr-129	33	16	analysing	analyse	VERB
ertr-129	33	17	the	the	DET
ertr-129	33	18	databases	database	NOUN
ertr-129	33	19	derived	derive	VERB
ertr-129	33	20	therein	therein	ADV
ertr-129	33	21	.	.	PUNCT
ertr-129	34	1	the	the	DET
ertr-129	34	2	application	application	NOUN
ertr-129	34	3	used	use	VERB
ertr-129	34	4	to	to	PART
ertr-129	34	5	capture	capture	VERB
ertr-129	34	6	the	the	DET
ertr-129	34	7	conversation	conversation	NOUN
ertr-129	34	8	data	datum	NOUN
ertr-129	34	9	from	from	ADP
ertr-129	34	10	these	these	DET
ertr-129	34	11	virtual	virtual	ADJ
ertr-129	34	12	communities	community	NOUN
ertr-129	34	13	was	be	AUX
ertr-129	34	14	ncapture	ncapture	ADJ
ertr-129	34	15	®	®	NOUN
ertr-129	34	16	.	.	PUNCT
ertr-129	35	1	three	three	NUM
ertr-129	35	2	weekly	weekly	ADJ
ertr-129	35	3	captures	capture	NOUN
ertr-129	35	4	were	be	AUX
ertr-129	35	5	made	make	VERB
ertr-129	35	6	during	during	ADP
ertr-129	35	7	a	a	DET
ertr-129	35	8	period	period	NOUN
ertr-129	35	9	that	that	PRON
ertr-129	35	10	went	go	VERB
ertr-129	35	11	from	from	ADP
ertr-129	35	12	a	a	DET
ertr-129	35	13	month	month	NOUN
ertr-129	35	14	before	before	ADP
ertr-129	35	15	each	each	DET
ertr-129	35	16	festival	festival	NOUN
ertr-129	35	17	until	until	ADP
ertr-129	35	18	a	a	DET
ertr-129	35	19	month	month	NOUN
ertr-129	35	20	after	after	ADV
ertr-129	35	21	,	,	PUNCT
ertr-129	35	22	beginning	begin	VERB
ertr-129	35	23	in	in	ADP
ertr-129	35	24	may	may	PROPN
ertr-129	35	25	2016	2016	NUM
ertr-129	35	26	and	and	CCONJ
ertr-129	35	27	finishing	finish	VERB
ertr-129	35	28	in	in	ADP
ertr-129	35	29	october	october	PROPN
ertr-129	35	30	2016	2016	NUM
ertr-129	35	31	.	.	PUNCT
ertr-129	36	1	from	from	ADP
ertr-129	36	2	these	these	DET
ertr-129	36	3	captures	capture	NOUN
ertr-129	36	4	,	,	PUNCT
ertr-129	36	5	several	several	ADJ
ertr-129	36	6	thousand	thousand	NUM
ertr-129	36	7	posts	post	NOUN
ertr-129	36	8	or	or	CCONJ
ertr-129	36	9	comments	comment	NOUN
ertr-129	36	10	were	be	AUX
ertr-129	36	11	obtained	obtain	VERB
ertr-129	36	12	,	,	PUNCT
ertr-129	36	13	divided	divide	VERB
ertr-129	36	14	in	in	ADP
ertr-129	36	15	time	time	NOUN
ertr-129	36	16	periods	period	NOUN
ertr-129	36	17	(	(	PUNCT
ertr-129	36	18	other	other	ADJ
ertr-129	36	19	,	,	PUNCT
ertr-129	36	20	before	before	ADV
ertr-129	36	21	,	,	PUNCT
ertr-129	36	22	during	during	ADP
ertr-129	36	23	and	and	CCONJ
ertr-129	36	24	after	after	ADP
ertr-129	36	25	)	)	PUNCT
ertr-129	36	26	.	.	PUNCT
ertr-129	37	1	from	from	ADP
ertr-129	37	2	these	these	DET
ertr-129	37	3	populations	population	NOUN
ertr-129	37	4	,	,	PUNCT
ertr-129	37	5	the	the	DET
ertr-129	37	6	samples	sample	NOUN
ertr-129	37	7	were	be	AUX
ertr-129	37	8	obtained	obtain	VERB
ertr-129	37	9	choosing	choose	VERB
ertr-129	37	10	a	a	DET
ertr-129	37	11	random	random	ADJ
ertr-129	37	12	sample	sample	NOUN
ertr-129	37	13	that	that	PRON
ertr-129	37	14	met	meet	VERB
ertr-129	37	15	the	the	DET
ertr-129	37	16	criteria	criterion	NOUN
ertr-129	37	17	of	of	ADP
ertr-129	37	18	a	a	DET
ertr-129	37	19	5	5	NUM
ertr-129	37	20	%	%	NOUN
ertr-129	37	21	sample	sample	NOUN
ertr-129	37	22	error	error	NOUN
ertr-129	37	23	,	,	PUNCT
ertr-129	37	24	a	a	DET
ertr-129	37	25	95	95	NUM
ertr-129	37	26	%	%	NOUN
ertr-129	37	27	confidence	confidence	NOUN
ertr-129	37	28	level	level	NOUN
ertr-129	37	29	and	and	CCONJ
ertr-129	37	30	a	a	DET
ertr-129	37	31	distribution	distribution	NOUN
ertr-129	37	32	of	of	ADP
ertr-129	37	33	responses	response	NOUN
ertr-129	37	34	of	of	ADP
ertr-129	37	35	50	50	NUM
ertr-129	37	36	%	%	NOUN
ertr-129	37	37	.	.	PUNCT
ertr-129	38	1	for	for	ADP
ertr-129	38	2	example	example	NOUN
ertr-129	38	3	,	,	PUNCT
ertr-129	38	4	in	in	ADP
ertr-129	38	5	the	the	DET
ertr-129	38	6	first	first	ADJ
ertr-129	38	7	festival	festival	NOUN
ertr-129	38	8	and	and	CCONJ
ertr-129	38	9	platform	platform	NOUN
ertr-129	38	10	that	that	PRON
ertr-129	38	11	was	be	AUX
ertr-129	38	12	analysed	analyse	VERB
ertr-129	38	13	,	,	PUNCT
ertr-129	38	14	sonar	sonar	NOUN
ertr-129	38	15	and	and	CCONJ
ertr-129	38	16	twitter	twitter	NOUN
ertr-129	38	17	we	we	PRON
ertr-129	38	18	have	have	AUX
ertr-129	38	19	obtained	obtain	VERB
ertr-129	38	20	four	four	NUM
ertr-129	38	21	samples	sample	NOUN
ertr-129	38	22	of	of	ADP
ertr-129	38	23	342	342	NUM
ertr-129	38	24	,	,	PUNCT
ertr-129	38	25	269	269	NUM
ertr-129	38	26	,	,	PUNCT
ertr-129	38	27	253	253	NUM
ertr-129	38	28	and	and	CCONJ
ertr-129	38	29	175	175	NUM
ertr-129	38	30	tweets	tweet	NOUN
ertr-129	38	31	,	,	PUNCT
ertr-129	38	32	with	with	ADP
ertr-129	38	33	what	what	PRON
ertr-129	38	34	in	in	ADP
ertr-129	38	35	this	this	DET
ertr-129	38	36	case	case	NOUN
ertr-129	38	37	entailed	entail	VERB
ertr-129	38	38	to	to	PART
ertr-129	38	39	analyse	analyse	VERB
ertr-129	38	40	nearly	nearly	ADV
ertr-129	38	41	1,000	1,000	NUM
ertr-129	38	42	tweets	tweet	NOUN
ertr-129	38	43	.	.	PUNCT
ertr-129	39	1	the	the	DET
ertr-129	39	2	qualitative	qualitative	ADJ
ertr-129	39	3	approach	approach	NOUN
ertr-129	39	4	is	be	AUX
ertr-129	39	5	applied	apply	VERB
ertr-129	39	6	via	via	ADP
ertr-129	39	7	a	a	DET
ertr-129	39	8	content	content	NOUN
ertr-129	39	9	analysis	analysis	NOUN
ertr-129	39	10	of	of	ADP
ertr-129	39	11	the	the	DET
ertr-129	39	12	communities	community	NOUN
ertr-129	39	13	'	'	PART
ertr-129	39	14	conversation	conversation	NOUN
ertr-129	39	15	capturing	capture	VERB
ertr-129	39	16	the	the	DET
ertr-129	39	17	meanings	meaning	NOUN
ertr-129	39	18	,	,	PUNCT
ertr-129	39	19	valid	valid	ADJ
ertr-129	39	20	inferences	inference	NOUN
ertr-129	39	21	deriving	derive	VERB
ertr-129	39	22	from	from	ADP
ertr-129	39	23	emphases	emphasis	NOUN
ertr-129	39	24	and	and	CCONJ
ertr-129	39	25	the	the	DET
ertr-129	39	26	thematic	thematic	ADJ
ertr-129	39	27	content	content	NOUN
ertr-129	39	28	of	of	ADP
ertr-129	39	29	messages	message	NOUN
ertr-129	39	30	,	,	PUNCT
ertr-129	39	31	to	to	PART
ertr-129	39	32	understand	understand	VERB
ertr-129	39	33	how	how	SCONJ
ertr-129	39	34	they	they	PRON
ertr-129	39	35	are	be	AUX
ertr-129	39	36	presented	present	VERB
ertr-129	39	37	.	.	PUNCT
ertr-129	40	1	from	from	ADP
ertr-129	40	2	the	the	DET
ertr-129	40	3	random	random	ADJ
ertr-129	40	4	samples	sample	NOUN
ertr-129	40	5	,	,	PUNCT
ertr-129	40	6	the	the	DET
ertr-129	40	7	processes	process	NOUN
ertr-129	40	8	at	at	ADP
ertr-129	40	9	the	the	DET
ertr-129	40	10	methodological	methodological	ADJ
ertr-129	40	11	level	level	NOUN
ertr-129	40	12	were	be	AUX
ertr-129	40	13	conducted	conduct	VERB
ertr-129	40	14	:	:	PUNCT
ertr-129	40	15	coding	code	VERB
ertr-129	40	16	their	their	PRON
ertr-129	40	17	contents	content	NOUN
ertr-129	40	18	according	accord	VERB
ertr-129	40	19	to	to	ADP
ertr-129	40	20	a	a	DET
ertr-129	40	21	coding	code	VERB
ertr-129	40	22	map	map	NOUN
ertr-129	40	23	,	,	PUNCT
ertr-129	40	24	based	base	VERB
ertr-129	40	25	on	on	ADP
ertr-129	40	26	the	the	DET
ertr-129	40	27	existing	exist	VERB
ertr-129	40	28	literature	literature	NOUN
ertr-129	40	29	.	.	PUNCT
ertr-129	41	1	after	after	ADP
ertr-129	41	2	testing	test	VERB
ertr-129	41	3	it	it	PRON
ertr-129	41	4	,	,	PUNCT
ertr-129	41	5	we	we	PRON
ertr-129	41	6	finally	finally	ADV
ertr-129	41	7	defined	define	VERB
ertr-129	41	8	a	a	DET
ertr-129	41	9	final	final	ADJ
ertr-129	41	10	coding	code	VERB
ertr-129	41	11	map	map	NOUN
ertr-129	41	12	(	(	PUNCT
ertr-129	41	13	table	table	NOUN
ertr-129	41	14	1	1	NUM
ertr-129	41	15	)	)	PUNCT
ertr-129	41	16	to	to	PART
ertr-129	41	17	develop	develop	VERB
ertr-129	41	18	the	the	DET
ertr-129	41	19	contents	content	NOUN
ertr-129	41	20	analysis	analysis	NOUN
ertr-129	41	21	.	.	PUNCT
ertr-129	42	1	table	table	NOUN
ertr-129	42	2	1	1	NUM
ertr-129	42	3	.	.	PUNCT
ertr-129	43	1	coding	code	VERB
ertr-129	43	2	map	map	NOUN
ertr-129	43	3	:	:	PUNCT
ertr-129	43	4	affection	affection	NOUN
ertr-129	43	5	and	and	CCONJ
ertr-129	43	6	cognition	cognition	NOUN
ertr-129	43	7	attributes	attribute	VERB
ertr-129	43	8	,	,	PUNCT
ertr-129	43	9	behavioural	behavioural	ADJ
ertr-129	43	10	manifestations	manifestation	NOUN
ertr-129	43	11	and	and	CCONJ
ertr-129	43	12	conversation	conversation	NOUN
ertr-129	43	13	drivers	driver	NOUN
ertr-129	43	14	family	family	PROPN
ertr-129	43	15	code	code	PROPN
ertr-129	43	16	code	code	NOUN
ertr-129	43	17	description	description	NOUN
ertr-129	43	18	literature	literature	NOUN
ertr-129	43	19	affection	affection	NOUN
ertr-129	43	20	enduring	endure	VERB
ertr-129	43	21	level	level	NOUN
ertr-129	43	22	of	of	ADP
ertr-129	43	23	emotions	emotion	NOUN
ertr-129	43	24	experienced	experience	VERB
ertr-129	43	25	by	by	ADP
ertr-129	43	26	a	a	DET
ertr-129	43	27	user	user	NOUN
ertr-129	43	28	(	(	PUNCT
ertr-129	43	29	dessart	dessart	NOUN
ertr-129	43	30	,	,	PUNCT
ertr-129	43	31	2015	2015	NUM
ertr-129	43	32	)	)	PUNCT
ertr-129	43	33	affection	affection	NOUN
ertr-129	43	34	disaffected	disaffect	VERB
ertr-129	43	35	user	user	NOUN
ertr-129	43	36	expresses	express	VERB
ertr-129	43	37	disaffection	disaffection	NOUN
ertr-129	43	38	about	about	ADP
ertr-129	43	39	something	something	PRON
ertr-129	43	40	related	relate	VERB
ertr-129	43	41	with	with	ADP
ertr-129	43	42	the	the	DET
ertr-129	43	43	festival	festival	NOUN
ertr-129	43	44	disengagement	disengagement	NOUN
ertr-129	43	45	(	(	PUNCT
ertr-129	43	46	brodie	brodie	PROPN
ertr-129	43	47	et	et	PROPN
ertr-129	43	48	al	al	PROPN
ertr-129	43	49	.	.	PROPN
ertr-129	43	50	,	,	PUNCT
ertr-129	43	51	2011	2011	NUM
ertr-129	43	52	)	)	PUNCT
ertr-129	43	53	affection	affection	NOUN
ertr-129	43	54	emotionally	emotionally	ADV
ertr-129	43	55	passive	passive	ADJ
ertr-129	43	56	user	user	NOUN
ertr-129	43	57	does	do	AUX
ertr-129	43	58	n't	not	PART
ertr-129	43	59	express	express	VERB
ertr-129	43	60	affection	affection	NOUN
ertr-129	43	61	dormancy	dormancy	NOUN
ertr-129	43	62	(	(	PUNCT
ertr-129	43	63	brodie	brodie	PROPN
ertr-129	43	64	et	et	PROPN
ertr-129	43	65	al	al	PROPN
ertr-129	43	66	.	.	PROPN
ertr-129	43	67	,	,	PUNCT
ertr-129	43	68	2011	2011	NUM
ertr-129	43	69	)	)	PUNCT
ertr-129	43	70	affection	affection	NOUN
ertr-129	43	71	excited	excited	ADJ
ertr-129	43	72	user	user	NOUN
ertr-129	43	73	expresses	express	VERB
ertr-129	43	74	affection	affection	NOUN
ertr-129	43	75	regarding	regard	VERB
ertr-129	43	76	something	something	PRON
ertr-129	43	77	related	relate	VERB
ertr-129	43	78	with	with	ADP
ertr-129	43	79	the	the	DET
ertr-129	43	80	festival	festival	NOUN
ertr-129	43	81	enthusiasm	enthusiasm	NOUN
ertr-129	43	82	(	(	PUNCT
ertr-129	43	83	dessart	dessart	NOUN
ertr-129	43	84	,	,	PUNCT
ertr-129	43	85	2015	2015	NUM
ertr-129	43	86	;	;	PUNCT
ertr-129	43	87	so	so	ADV
ertr-129	43	88	et	et	PROPN
ertr-129	43	89	al	al	PROPN
ertr-129	43	90	.	.	PROPN
ertr-129	43	91	,	,	PUNCT
ertr-129	43	92	2014	2014	NUM
ertr-129	43	93	)	)	PUNCT
ertr-129	43	94	affection	affection	NOUN
ertr-129	43	95	pleased	please	VERB
ertr-129	43	96	user	user	NOUN
ertr-129	43	97	expresses	express	VERB
ertr-129	43	98	happiness	happiness	NOUN
ertr-129	43	99	regarding	regard	VERB
ertr-129	43	100	something	something	PRON
ertr-129	43	101	related	relate	VERB
ertr-129	43	102	with	with	ADP
ertr-129	43	103	the	the	DET
ertr-129	43	104	festival	festival	NOUN
ertr-129	43	105	enjoyment	enjoyment	NOUN
ertr-129	43	106	(	(	PUNCT
ertr-129	43	107	dessart	dessart	NOUN
ertr-129	43	108	,	,	PUNCT
ertr-129	43	109	2015	2015	NUM
ertr-129	43	110	)	)	PUNCT
ertr-129	43	111	,	,	PUNCT
ertr-129	43	112	identification	identification	NOUN
ertr-129	43	113	(	(	PUNCT
ertr-129	43	114	so	so	ADV
ertr-129	43	115	et	et	PROPN
ertr-129	43	116	al	al	PROPN
ertr-129	43	117	,	,	PUNCT
ertr-129	43	118	2014	2014	NUM
ertr-129	43	119	)	)	PUNCT
ertr-129	43	120	cognition	cognition	NOUN
ertr-129	43	121	enduring	enduring	ADJ
ertr-129	43	122	and	and	CCONJ
ertr-129	43	123	active	active	ADJ
ertr-129	43	124	mental	mental	ADJ
ertr-129	43	125	states	state	NOUN
ertr-129	43	126	that	that	SCONJ
ertr-129	43	127	a	a	DET
ertr-129	43	128	user	user	NOUN
ertr-129	43	129	experiences	experience	NOUN
ertr-129	43	130	(	(	PUNCT
ertr-129	43	131	dessart	dessart	NOUN
ertr-129	43	132	,	,	PUNCT
ertr-129	43	133	2015	2015	NUM
ertr-129	43	134	)	)	PUNCT
ertr-129	43	135	cognition	cognition	NOUN
ertr-129	43	136	uninterested	uninterested	ADJ
ertr-129	43	137	user	user	NOUN
ertr-129	43	138	expresses	express	VERB
ertr-129	43	139	no	no	DET
ertr-129	43	140	interest	interest	NOUN
ertr-129	43	141	regarding	regard	VERB
ertr-129	43	142	something	something	PRON
ertr-129	43	143	related	relate	VERB
ertr-129	43	144	with	with	ADP
ertr-129	43	145	the	the	DET
ertr-129	43	146	festival	festival	NOUN
ertr-129	43	147	disengagement	disengagement	NOUN
ertr-129	43	148	(	(	PUNCT
ertr-129	43	149	brodie	brodie	PROPN
ertr-129	43	150	et	et	PROPN
ertr-129	43	151	al	al	PROPN
ertr-129	43	152	.	.	PROPN
ertr-129	43	153	,	,	PUNCT
ertr-129	43	154	2011	2011	NUM
ertr-129	43	155	)	)	PUNCT
ertr-129	43	156	cognition	cognition	NOUN
ertr-129	43	157	cognitively	cognitively	ADV
ertr-129	43	158	passive	passive	ADJ
ertr-129	43	159	user	user	NOUN
ertr-129	43	160	does	do	AUX
ertr-129	43	161	n't	not	PART
ertr-129	43	162	express	express	VERB
ertr-129	43	163	attention	attention	NOUN
ertr-129	43	164	dormancy	dormancy	NOUN
ertr-129	43	165	(	(	PUNCT
ertr-129	43	166	brodie	brodie	PROPN
ertr-129	43	167	et	et	PROPN
ertr-129	43	168	al	al	PROPN
ertr-129	43	169	.	.	PROPN
ertr-129	43	170	,	,	PUNCT
ertr-129	43	171	2011	2011	NUM
ertr-129	43	172	)	)	PUNCT
ertr-129	43	173	cognition	cognition	NOUN
ertr-129	43	174	attentive	attentive	ADJ
ertr-129	43	175	user	user	NOUN
ertr-129	43	176	expresses	express	VERB
ertr-129	43	177	attention	attention	NOUN
ertr-129	43	178	regarding	regard	VERB
ertr-129	43	179	something	something	PRON
ertr-129	43	180	related	relate	VERB
ertr-129	43	181	with	with	ADP
ertr-129	43	182	the	the	DET
ertr-129	43	183	festival	festival	ADJ
ertr-129	43	184	attention	attention	NOUN
ertr-129	43	185	(	(	PUNCT
ertr-129	43	186	dessart	dessart	NOUN
ertr-129	43	187	,	,	PUNCT
ertr-129	43	188	2015	2015	NUM
ertr-129	43	189	;	;	PUNCT
ertr-129	43	190	so	so	ADV
ertr-129	43	191	et	et	PROPN
ertr-129	43	192	al	al	PROPN
ertr-129	43	193	.	.	PROPN
ertr-129	43	194	,	,	PUNCT
ertr-129	43	195	2014	2014	NUM
ertr-129	43	196	)	)	PUNCT
ertr-129	43	197	cognition	cognition	NOUN
ertr-129	43	198	dedicated	dedicated	ADJ
ertr-129	43	199	user	user	NOUN
ertr-129	43	200	is	be	AUX
ertr-129	43	201	dedicated	dedicate	VERB
ertr-129	43	202	to	to	PART
ertr-129	43	203	talk	talk	VERB
ertr-129	43	204	about	about	ADP
ertr-129	43	205	something	something	PRON
ertr-129	43	206	related	relate	VERB
ertr-129	43	207	with	with	ADP
ertr-129	43	208	the	the	DET
ertr-129	43	209	festival	festival	NOUN
ertr-129	43	210	absorption	absorption	NOUN
ertr-129	43	211	(	(	PUNCT
ertr-129	43	212	dessart	dessart	NOUN
ertr-129	43	213	,	,	PUNCT
ertr-129	43	214	2015	2015	NUM
ertr-129	43	215	;	;	PUNCT
ertr-129	43	216	so	so	ADV
ertr-129	43	217	et	et	PROPN
ertr-129	43	218	al	al	PROPN
ertr-129	43	219	.	.	PROPN
ertr-129	43	220	,	,	PUNCT
ertr-129	43	221	2014	2014	NUM
ertr-129	43	222	)	)	PUNCT
ertr-129	44	1	behaviour	behaviour	NOUN
ertr-129	44	2	behavioural	behavioural	ADJ
ertr-129	44	3	manifestations	manifestation	NOUN
ertr-129	44	4	which	which	PRON
ertr-129	44	5	results	result	VERB
ertr-129	44	6	from	from	ADP
ertr-129	44	7	motivations	motivation	NOUN
ertr-129	44	8	(	(	PUNCT
ertr-129	44	9	dessart	dessart	NOUN
ertr-129	44	10	,	,	PUNCT
ertr-129	44	11	2015	2015	NUM
ertr-129	44	12	)	)	PUNCT
ertr-129	44	13	behaviour	behaviour	NOUN
ertr-129	44	14	asking	ask	VERB
ertr-129	44	15	user	user	NOUN
ertr-129	44	16	asks	ask	VERB
ertr-129	44	17	the	the	DET
ertr-129	44	18	community	community	NOUN
ertr-129	44	19	about	about	ADP
ertr-129	44	20	something	something	PRON
ertr-129	44	21	related	relate	VERB
ertr-129	44	22	with	with	ADP
ertr-129	44	23	the	the	DET
ertr-129	44	24	festival	festival	ADJ
ertr-129	44	25	information	information	NOUN
ertr-129	44	26	seeking	seek	VERB
ertr-129	44	27	(	(	PUNCT
ertr-129	44	28	mackay	mackay	PROPN
ertr-129	44	29	et	et	PROPN
ertr-129	44	30	al	al	PROPN
ertr-129	44	31	.	.	PROPN
ertr-129	44	32	,	,	PUNCT
ertr-129	44	33	2017	2017	NUM
ertr-129	44	34	)	)	PUNCT
ertr-129	44	35	behaviour	behaviour	NOUN
ertr-129	44	36	sharing	sharing	NOUN
ertr-129	44	37	user	user	NOUN
ertr-129	44	38	shares	share	NOUN
ertr-129	44	39	information	information	NOUN
ertr-129	44	40	regarding	regard	VERB
ertr-129	44	41	something	something	PRON
ertr-129	44	42	related	relate	VERB
ertr-129	44	43	with	with	ADP
ertr-129	44	44	the	the	DET
ertr-129	44	45	festival	festival	NOUN
ertr-129	44	46	sharing	sharing	NOUN
ertr-129	44	47	(	(	PUNCT
ertr-129	44	48	brodie	brodie	PROPN
ertr-129	44	49	et	et	PROPN
ertr-129	44	50	al	al	PROPN
ertr-129	44	51	.	.	PROPN
ertr-129	44	52	,	,	PUNCT
ertr-129	44	53	2011	2011	NUM
ertr-129	44	54	;	;	PUNCT
ertr-129	44	55	dessart	dessart	NOUN
ertr-129	44	56	,	,	PUNCT
ertr-129	44	57	2015	2015	NUM
ertr-129	44	58	,	,	PUNCT
ertr-129	44	59	mckay	mckay	PROPN
ertr-129	44	60	et	et	PROPN
ertr-129	44	61	al	al	PROPN
ertr-129	44	62	.	.	PROPN
ertr-129	44	63	,	,	PUNCT
ertr-129	44	64	2017	2017	NUM
ertr-129	44	65	)	)	PUNCT
ertr-129	44	66	behaviour	behaviour	NOUN
ertr-129	44	67	evaluating	evaluate	VERB
ertr-129	44	68	user	user	NOUN
ertr-129	44	69	evaluates	evaluate	VERB
ertr-129	44	70	something	something	PRON
ertr-129	44	71	related	relate	VERB
ertr-129	44	72	with	with	ADP
ertr-129	44	73	the	the	DET
ertr-129	44	74	festival	festival	NOUN
ertr-129	44	75	advocating	advocate	VERB
ertr-129	44	76	(	(	PUNCT
ertr-129	44	77	brodie	brodie	PROPN
ertr-129	44	78	et	et	PROPN
ertr-129	44	79	al	al	PROPN
ertr-129	44	80	,	,	PUNCT
ertr-129	44	81	2011	2011	NUM
ertr-129	44	82	)	)	PUNCT
ertr-129	44	83	,	,	PUNCT
ertr-129	44	84	endorsing	endorse	VERB
ertr-129	44	85	(	(	PUNCT
ertr-129	44	86	dessart	dessart	NOUN
ertr-129	44	87	,	,	PUNCT
ertr-129	44	88	2015	2015	NUM
ertr-129	44	89	)	)	PUNCT
ertr-129	45	1	behaviour	behaviour	NOUN
ertr-129	45	2	dialoguing	dialogue	VERB
ertr-129	45	3	user	user	NOUN
ertr-129	45	4	dialogues	dialogue	NOUN
ertr-129	45	5	with	with	ADP
ertr-129	45	6	other	other	ADJ
ertr-129	45	7	/	/	SYM
ertr-129	45	8	s	s	PART
ertr-129	45	9	community	community	NOUN
ertr-129	45	10	partner	partner	NOUN
ertr-129	45	11	/	/	SYM
ertr-129	45	12	s	s	PART
ertr-129	45	13	socializing	socialize	VERB
ertr-129	45	14	(	(	PUNCT
ertr-129	45	15	brodie	brodie	PROPN
ertr-129	45	16	et	et	PROPN
ertr-129	45	17	al	al	PROPN
ertr-129	45	18	.	.	PROPN
ertr-129	45	19	,	,	PUNCT
ertr-129	45	20	2011	2011	NUM
ertr-129	45	21	)	)	PUNCT
ertr-129	45	22	,	,	PUNCT
ertr-129	45	23	interaction	interaction	NOUN
ertr-129	45	24	(	(	PUNCT
ertr-129	45	25	so	so	ADV
ertr-129	45	26	et	et	PROPN
ertr-129	45	27	al	al	PROPN
ertr-129	45	28	.	.	PROPN
ertr-129	45	29	,	,	PUNCT
ertr-129	45	30	2014	2014	NUM
ertr-129	45	31	)	)	PUNCT
ertr-129	45	32	focus	focus	VERB
ertr-129	45	33	what	what	PRON
ertr-129	45	34	is	be	AUX
ertr-129	45	35	the	the	DET
ertr-129	45	36	purpose	purpose	NOUN
ertr-129	45	37	of	of	ADP
ertr-129	45	38	the	the	DET
ertr-129	45	39	conversation	conversation	NOUN
ertr-129	45	40	?	?	PUNCT
ertr-129	46	1	(	(	PUNCT
ertr-129	46	2	mckay	mckay	PROPN
ertr-129	46	3	et	et	PROPN
ertr-129	46	4	al	al	PROPN
ertr-129	46	5	.	.	PROPN
ertr-129	46	6	,	,	PUNCT
ertr-129	46	7	2017	2017	NUM
ertr-129	46	8	)	)	PUNCT
ertr-129	46	9	focus	focus	NOUN
ertr-129	46	10	festival	festival	NOUN
ertr-129	46	11	branding	branding	NOUN
ertr-129	46	12	user	user	NOUN
ertr-129	46	13	promotes	promote	VERB
ertr-129	46	14	and/or	and/or	CCONJ
ertr-129	46	15	express	express	VERB
ertr-129	46	16	satisfaction	satisfaction	NOUN
ertr-129	46	17	with	with	ADP
ertr-129	46	18	the	the	DET
ertr-129	46	19	festival	festival	ADJ
ertr-129	46	20	brand	brand	NOUN
ertr-129	46	21	engagement	engagement	NOUN
ertr-129	46	22	(	(	PUNCT
ertr-129	46	23	dessart	dessart	NOUN
ertr-129	46	24	et	et	PROPN
ertr-129	46	25	al	al	PROPN
ertr-129	46	26	.	.	PROPN
ertr-129	46	27	,	,	PUNCT
ertr-129	46	28	2016	2016	NUM
ertr-129	46	29	)	)	PUNCT
ertr-129	46	30	,	,	PUNCT
ertr-129	46	31	brand	brand	NOUN
ertr-129	46	32	recognition	recognition	PROPN
ertr-129	46	33	&	&	CCONJ
ertr-129	46	34	experience	experience	NOUN
ertr-129	46	35	(	(	PUNCT
ertr-129	46	36	so	so	ADV
ertr-129	46	37	et	et	PROPN
ertr-129	46	38	al	al	PROPN
ertr-129	46	39	,	,	PUNCT
ertr-129	46	40	2014	2014	NUM
ertr-129	46	41	)	)	PUNCT
ertr-129	46	42	focus	focus	VERB
ertr-129	46	43	social	social	ADJ
ertr-129	46	44	capital	capital	NOUN
ertr-129	46	45	creation	creation	NOUN
ertr-129	46	46	user	user	NOUN
ertr-129	46	47	mentions	mention	VERB
ertr-129	46	48	and/or	and/or	CCONJ
ertr-129	46	49	interacts	interact	VERB
ertr-129	46	50	with	with	ADP
ertr-129	46	51	other	other	ADJ
ertr-129	46	52	community	community	NOUN
ertr-129	46	53	partners	partner	NOUN
ertr-129	46	54	community	community	NOUN
ertr-129	46	55	engagement	engagement	NOUN
ertr-129	46	56	(	(	PUNCT
ertr-129	46	57	dessart	dessart	NOUN
ertr-129	46	58	et	et	PROPN
ertr-129	46	59	al	al	PROPN
ertr-129	46	60	.	.	PROPN
ertr-129	46	61	,	,	PUNCT
ertr-129	46	62	2016	2016	NUM
ertr-129	46	63	;	;	PUNCT
ertr-129	46	64	taylor	taylor	PROPN
ertr-129	46	65	&	&	CCONJ
ertr-129	46	66	kent,2014	kent,2014	PROPN
ertr-129	46	67	)	)	PUNCT
ertr-129	46	68	,	,	PUNCT
ertr-129	46	69	relationship	relationship	NOUN
ertr-129	46	70	building	building	NOUN
ertr-129	46	71	(	(	PUNCT
ertr-129	46	72	mackay	mackay	PROPN
ertr-129	46	73	,	,	PUNCT
ertr-129	46	74	2017	2017	NUM
ertr-129	46	75	)	)	PUNCT
ertr-129	46	76	focus	focus	NOUN
ertr-129	46	77	place	place	NOUN
ertr-129	46	78	making	make	VERB
ertr-129	46	79	user	user	NOUN
ertr-129	46	80	mentions	mention	NOUN
ertr-129	46	81	and/or	and/or	CCONJ
ertr-129	46	82	describes	describe	VERB
ertr-129	46	83	a	a	DET
ertr-129	46	84	place	place	NOUN
ertr-129	46	85	place	place	NOUN
ertr-129	46	86	making	making	NOUN
ertr-129	46	87	(	(	PUNCT
ertr-129	46	88	richards	richard	NOUN
ertr-129	46	89	,	,	PUNCT
ertr-129	46	90	2015	2015	NUM
ertr-129	46	91	)	)	PUNCT
ertr-129	46	92	in	in	ADP
ertr-129	46	93	this	this	DET
ertr-129	46	94	table	table	NOUN
ertr-129	46	95	,	,	PUNCT
ertr-129	46	96	we	we	PRON
ertr-129	46	97	present	present	VERB
ertr-129	46	98	our	our	PRON
ertr-129	46	99	theoretical	theoretical	ADJ
ertr-129	46	100	and	and	CCONJ
ertr-129	46	101	methodological	methodological	ADJ
ertr-129	46	102	proposal	proposal	NOUN
ertr-129	46	103	(	(	PUNCT
ertr-129	46	104	defining	define	VERB
ertr-129	46	105	each	each	DET
ertr-129	46	106	family	family	NOUN
ertr-129	46	107	in	in	ADP
ertr-129	46	108	the	the	DET
ertr-129	46	109	grey	grey	NOUN
ertr-129	46	110	rows	row	NOUN
ertr-129	46	111	and	and	CCONJ
ertr-129	46	112	codes	code	NOUN
ertr-129	46	113	in	in	ADP
ertr-129	46	114	each	each	DET
ertr-129	46	115	cell	cell	NOUN
ertr-129	46	116	)	)	PUNCT
ertr-129	46	117	,	,	PUNCT
ertr-129	46	118	amplifying	amplify	VERB
ertr-129	46	119	the	the	DET
ertr-129	46	120	observed	observed	ADJ
ertr-129	46	121	in	in	ADP
ertr-129	46	122	the	the	DET
ertr-129	46	123	literature	literature	NOUN
ertr-129	46	124	from	from	ADP
ertr-129	46	125	our	our	PRON
ertr-129	46	126	findings	finding	NOUN
ertr-129	46	127	in	in	ADP
ertr-129	46	128	the	the	DET
ertr-129	46	129	coding	code	VERB
ertr-129	46	130	process	process	NOUN
ertr-129	46	131	.	.	PUNCT
ertr-129	47	1	at	at	ADP
ertr-129	47	2	all	all	DET
ertr-129	47	3	events	event	NOUN
ertr-129	47	4	,	,	PUNCT
ertr-129	47	5	the	the	DET
ertr-129	47	6	proposal	proposal	NOUN
ertr-129	47	7	goes	go	VERB
ertr-129	47	8	beyond	beyond	ADP
ertr-129	47	9	categorizing	categorize	VERB
ertr-129	47	10	these	these	DET
ertr-129	47	11	families	family	NOUN
ertr-129	47	12	,	,	PUNCT
ertr-129	47	13	since	since	SCONJ
ertr-129	47	14	it	it	PRON
ertr-129	47	15	intends	intend	VERB
ertr-129	47	16	to	to	PART
ertr-129	47	17	carry	carry	VERB
ertr-129	47	18	out	out	ADP
ertr-129	47	19	a	a	DET
ertr-129	47	20	joint	joint	ADJ
ertr-129	47	21	and	and	CCONJ
ertr-129	47	22	systemic	systemic	ADJ
ertr-129	47	23	analysis	analysis	NOUN
ertr-129	47	24	of	of	ADP
ertr-129	47	25	these	these	DET
ertr-129	47	26	elements	element	NOUN
ertr-129	47	27	to	to	PART
ertr-129	47	28	observe	observe	VERB
ertr-129	47	29	the	the	DET
ertr-129	47	30	relationship	relationship	NOUN
ertr-129	47	31	between	between	ADP
ertr-129	47	32	them	they	PRON
ertr-129	47	33	.	.	PUNCT
ertr-129	48	1	it	it	PRON
ertr-129	48	2	is	be	AUX
ertr-129	48	3	also	also	ADV
ertr-129	48	4	very	very	ADV
ertr-129	48	5	important	important	ADJ
ertr-129	48	6	to	to	PART
ertr-129	48	7	note	note	VERB
ertr-129	48	8	that	that	SCONJ
ertr-129	48	9	these	these	DET
ertr-129	48	10	tweets	tweet	NOUN
ertr-129	48	11	have	have	AUX
ertr-129	48	12	also	also	ADV
ertr-129	48	13	been	be	AUX
ertr-129	48	14	classified	classify	VERB
ertr-129	48	15	from	from	ADP
ertr-129	48	16	a	a	DET
ertr-129	48	17	stakeholders	stakeholder	NOUN
ertr-129	48	18	’	'	PUNCT
ertr-129	48	19	perspective	perspective	NOUN
ertr-129	48	20	,	,	PUNCT
ertr-129	48	21	basing	base	VERB
ertr-129	48	22	this	this	DET
ertr-129	48	23	classification	classification	NOUN
ertr-129	48	24	in	in	ADP
ertr-129	48	25	what	what	PRON
ertr-129	48	26	was	be	AUX
ertr-129	48	27	observed	observe	VERB
ertr-129	48	28	in	in	ADP
ertr-129	48	29	literature	literature	NOUN
ertr-129	48	30	and	and	CCONJ
ertr-129	48	31	what	what	PRON
ertr-129	48	32	our	our	PRON
ertr-129	48	33	findings	finding	NOUN
ertr-129	48	34	provided	provide	VERB
ertr-129	48	35	(	(	PUNCT
ertr-129	48	36	festival	festival	NOUN
ertr-129	48	37	manager	manager	NOUN
ertr-129	48	38	,	,	PUNCT
ertr-129	48	39	musicians	musician	NOUN
ertr-129	48	40	,	,	PUNCT
ertr-129	48	41	music	music	NOUN
ertr-129	48	42	professionals	professional	NOUN
ertr-129	48	43	,	,	PUNCT
ertr-129	48	44	other	other	ADJ
ertr-129	48	45	professionals	professional	NOUN
ertr-129	48	46	media	medium	NOUN
ertr-129	48	47	(	(	PUNCT
ertr-129	48	48	internet	internet	NOUN
ertr-129	48	49	)	)	PUNCT
ertr-129	48	50	,	,	PUNCT
ertr-129	48	51	media	medium	NOUN
ertr-129	48	52	(	(	PUNCT
ertr-129	48	53	radio	radio	NOUN
ertr-129	48	54	)	)	PUNCT
ertr-129	48	55	,	,	PUNCT
ertr-129	48	56	media	medium	NOUN
ertr-129	48	57	(	(	PUNCT
ertr-129	48	58	newspapers	newspaper	NOUN
ertr-129	48	59	&	&	CCONJ
ertr-129	48	60	magazines	magazine	NOUN
ertr-129	48	61	)	)	PUNCT
ertr-129	48	62	,	,	PUNCT
ertr-129	48	63	media	medium	NOUN
ertr-129	48	64	(	(	PUNCT
ertr-129	48	65	television	television	NOUN
ertr-129	48	66	)	)	PUNCT
ertr-129	48	67	.	.	PUNCT
ertr-129	49	1	4	4	NUM
ertr-129	49	2	first	first	ADJ
ertr-129	49	3	findings	finding	NOUN
ertr-129	49	4	and	and	CCONJ
ertr-129	49	5	discussion	discussion	NOUN
ertr-129	49	6	although	although	SCONJ
ertr-129	49	7	the	the	DET
ertr-129	49	8	analysis	analysis	NOUN
ertr-129	49	9	of	of	ADP
ertr-129	49	10	results	result	NOUN
ertr-129	49	11	is	be	AUX
ertr-129	49	12	still	still	ADV
ertr-129	49	13	at	at	ADP
ertr-129	49	14	a	a	DET
ertr-129	49	15	very	very	ADV
ertr-129	49	16	exploratory	exploratory	ADJ
ertr-129	49	17	stage	stage	NOUN
ertr-129	49	18	,	,	PUNCT
ertr-129	49	19	some	some	PRON
ertr-129	49	20	of	of	ADP
ertr-129	49	21	the	the	DET
ertr-129	49	22	former	former	ADJ
ertr-129	49	23	can	can	AUX
ertr-129	49	24	already	already	ADV
ertr-129	49	25	be	be	AUX
ertr-129	49	26	discussed	discuss	VERB
ertr-129	49	27	.	.	PUNCT
ertr-129	50	1	festivals	festival	NOUN
ertr-129	50	2	organizers	organizer	NOUN
ertr-129	50	3	are	be	AUX
ertr-129	50	4	engaged	engage	VERB
ertr-129	50	5	in	in	ADP
ertr-129	50	6	the	the	DET
ertr-129	50	7	conversation	conversation	NOUN
ertr-129	50	8	all	all	ADV
ertr-129	50	9	over	over	ADP
ertr-129	50	10	the	the	DET
ertr-129	50	11	year	year	NOUN
ertr-129	50	12	,	,	PUNCT
ertr-129	50	13	and	and	CCONJ
ertr-129	50	14	with	with	ADP
ertr-129	50	15	different	different	ADJ
ertr-129	50	16	purposes	purpose	NOUN
ertr-129	50	17	,	,	PUNCT
ertr-129	50	18	in	in	ADP
ertr-129	50	19	with	with	ADP
ertr-129	50	20	the	the	DET
ertr-129	50	21	findings	finding	NOUN
ertr-129	50	22	of	of	ADP
ertr-129	50	23	mackay	mackay	PROPN
ertr-129	50	24	et	et	PROPN
ertr-129	50	25	al	al	PROPN
ertr-129	50	26	.	.	PROPN
ertr-129	51	1	(	(	PUNCT
ertr-129	51	2	2017	2017	NUM
ertr-129	51	3	)	)	PUNCT
ertr-129	51	4	.	.	PUNCT
ertr-129	52	1	in	in	ADP
ertr-129	52	2	our	our	PRON
ertr-129	52	3	analysis	analysis	NOUN
ertr-129	52	4	and	and	CCONJ
ertr-129	52	5	in	in	ADP
ertr-129	52	6	all	all	DET
ertr-129	52	7	time	time	NOUN
ertr-129	52	8	periods	period	NOUN
ertr-129	52	9	predominates	predominate	VERB
ertr-129	52	10	a	a	DET
ertr-129	52	11	conversation	conversation	NOUN
ertr-129	52	12	that	that	PRON
ertr-129	52	13	is	be	AUX
ertr-129	52	14	emotionally	emotionally	ADV
ertr-129	52	15	passive	passive	ADJ
ertr-129	52	16	,	,	PUNCT
ertr-129	52	17	cognitively	cognitively	ADV
ertr-129	52	18	attentive	attentive	ADJ
ertr-129	52	19	,	,	PUNCT
ertr-129	52	20	that	that	PRON
ertr-129	52	21	is	be	AUX
ertr-129	52	22	especially	especially	ADV
ertr-129	52	23	based	base	VERB
ertr-129	52	24	in	in	ADP
ertr-129	52	25	sharing	share	VERB
ertr-129	52	26	information	information	NOUN
ertr-129	52	27	and	and	CCONJ
ertr-129	52	28	with	with	ADP
ertr-129	52	29	its	its	PRON
ertr-129	52	30	focus	focus	NOUN
ertr-129	52	31	in	in	ADP
ertr-129	52	32	festival	festival	NOUN
ertr-129	52	33	branding	branding	NOUN
ertr-129	52	34	,	,	PUNCT
ertr-129	52	35	but	but	CCONJ
ertr-129	52	36	mostly	mostly	ADV
ertr-129	52	37	in	in	ADP
ertr-129	52	38	combination	combination	NOUN
ertr-129	52	39	with	with	ADP
ertr-129	52	40	creating	create	VERB
ertr-129	52	41	social	social	ADJ
ertr-129	52	42	capital	capital	NOUN
ertr-129	52	43	and	and	CCONJ
ertr-129	52	44	particularly	particularly	ADV
ertr-129	52	45	in	in	ADP
ertr-129	52	46	relation	relation	NOUN
ertr-129	52	47	with	with	ADP
ertr-129	52	48	the	the	DET
ertr-129	52	49	cultural	cultural	ADJ
ertr-129	52	50	industry	industry	NOUN
ertr-129	52	51	.	.	PUNCT
ertr-129	53	1	moreover	moreover	ADV
ertr-129	53	2	,	,	PUNCT
ertr-129	53	3	the	the	PRON
ertr-129	53	4	closer	close	ADJ
ertr-129	53	5	we	we	PRON
ertr-129	53	6	get	get	VERB
ertr-129	53	7	to	to	ADP
ertr-129	53	8	the	the	DET
ertr-129	53	9	start	start	NOUN
ertr-129	53	10	of	of	ADP
ertr-129	53	11	the	the	DET
ertr-129	53	12	event	event	NOUN
ertr-129	53	13	,	,	PUNCT
ertr-129	53	14	the	the	DET
ertr-129	53	15	more	more	ADJ
ertr-129	53	16	weight	weight	NOUN
ertr-129	53	17	it	it	PRON
ertr-129	53	18	takes	take	VERB
ertr-129	53	19	to	to	PART
ertr-129	53	20	be	be	AUX
ertr-129	53	21	affective	affective	ADJ
ertr-129	53	22	and	and	CCONJ
ertr-129	53	23	the	the	DET
ertr-129	53	24	more	more	ADJ
ertr-129	53	25	weight	weight	NOUN
ertr-129	53	26	it	it	PRON
ertr-129	53	27	takes	take	VERB
ertr-129	53	28	civic	civic	ADJ
ertr-129	53	29	engagement	engagement	NOUN
ertr-129	53	30	.	.	PUNCT
ertr-129	54	1	in	in	ADP
ertr-129	54	2	fact	fact	NOUN
ertr-129	54	3	,	,	PUNCT
ertr-129	54	4	affectivity	affectivity	NOUN
ertr-129	54	5	plays	play	VERB
ertr-129	54	6	a	a	DET
ertr-129	54	7	very	very	ADV
ertr-129	54	8	important	important	ADJ
ertr-129	54	9	role	role	NOUN
ertr-129	54	10	in	in	ADP
ertr-129	54	11	this	this	DET
ertr-129	54	12	type	type	NOUN
ertr-129	54	13	of	of	ADP
ertr-129	54	14	focus	focus	NOUN
ertr-129	54	15	.	.	PUNCT
ertr-129	55	1	amplifying	amplify	VERB
ertr-129	55	2	richards	richard	NOUN
ertr-129	55	3	(	(	PUNCT
ertr-129	55	4	2015	2015	NUM
ertr-129	55	5	,	,	PUNCT
ertr-129	55	6	2017	2017	NUM
ertr-129	55	7	)	)	PUNCT
ertr-129	55	8	ideas	idea	NOUN
ertr-129	55	9	,	,	PUNCT
ertr-129	55	10	the	the	DET
ertr-129	55	11	importance	importance	NOUN
ertr-129	55	12	of	of	ADP
ertr-129	55	13	the	the	DET
ertr-129	55	14	place	place	NOUN
ertr-129	55	15	making	make	VERB
ertr-129	55	16	in	in	ADP
ertr-129	55	17	these	these	DET
ertr-129	55	18	conversations	conversation	NOUN
ertr-129	55	19	is	be	AUX
ertr-129	55	20	also	also	ADV
ertr-129	55	21	observed	observe	VERB
ertr-129	55	22	,	,	PUNCT
ertr-129	55	23	and	and	CCONJ
ertr-129	55	24	we	we	PRON
ertr-129	55	25	add	add	VERB
ertr-129	55	26	that	that	SCONJ
ertr-129	55	27	it	it	PRON
ertr-129	55	28	acquires	acquire	VERB
ertr-129	55	29	greater	great	ADJ
ertr-129	55	30	importance	importance	NOUN
ertr-129	55	31	after	after	ADP
ertr-129	55	32	the	the	DET
ertr-129	55	33	own	own	ADJ
ertr-129	55	34	event	event	NOUN
ertr-129	55	35	,	,	PUNCT
ertr-129	55	36	when	when	SCONJ
ertr-129	55	37	the	the	DET
ertr-129	55	38	organizer	organizer	NOUN
ertr-129	55	39	is	be	AUX
ertr-129	55	40	dedicated	dedicate	VERB
ertr-129	55	41	to	to	ADP
ertr-129	55	42	promoting	promote	VERB
ertr-129	55	43	the	the	DET
ertr-129	55	44	same	same	ADJ
ertr-129	55	45	all	all	ADV
ertr-129	55	46	over	over	ADP
ertr-129	55	47	the	the	DET
ertr-129	55	48	globe	globe	NOUN
ertr-129	55	49	.	.	PUNCT
ertr-129	56	1	with	with	ADP
ertr-129	56	2	our	our	PRON
ertr-129	56	3	coding	code	VERB
ertr-129	56	4	map	map	NOUN
ertr-129	56	5	and	and	CCONJ
ertr-129	56	6	stakeholders	stakeholder	NOUN
ertr-129	56	7	’	'	PUNCT
ertr-129	56	8	classification	classification	NOUN
ertr-129	56	9	,	,	PUNCT
ertr-129	56	10	we	we	PRON
ertr-129	56	11	are	be	AUX
ertr-129	56	12	observing	observe	VERB
ertr-129	56	13	which	which	DET
ertr-129	56	14	combinations	combination	NOUN
ertr-129	56	15	of	of	ADP
ertr-129	56	16	cognitive	cognitive	ADJ
ertr-129	56	17	and	and	CCONJ
ertr-129	56	18	affective	affective	ADJ
ertr-129	56	19	attributes	attribute	NOUN
ertr-129	56	20	are	be	AUX
ertr-129	56	21	more	more	ADV
ertr-129	56	22	frequent	frequent	ADJ
ertr-129	56	23	in	in	ADP
ertr-129	56	24	these	these	DET
ertr-129	56	25	virtual	virtual	ADJ
ertr-129	56	26	communities	community	NOUN
ertr-129	56	27	'	'	PART
ertr-129	56	28	conversations	conversation	NOUN
ertr-129	56	29	,	,	PUNCT
ertr-129	56	30	with	with	ADP
ertr-129	56	31	which	which	DET
ertr-129	56	32	level	level	NOUN
ertr-129	56	33	of	of	ADP
ertr-129	56	34	users	user	NOUN
ertr-129	56	35	'	'	PART
ertr-129	56	36	engagement	engagement	NOUN
ertr-129	56	37	and	and	CCONJ
ertr-129	56	38	what	what	PRON
ertr-129	56	39	is	be	AUX
ertr-129	56	40	the	the	DET
ertr-129	56	41	final	final	ADJ
ertr-129	56	42	drivers	driver	NOUN
ertr-129	56	43	of	of	ADP
ertr-129	56	44	these	these	DET
ertr-129	56	45	conversations	conversation	NOUN
ertr-129	56	46	.	.	PUNCT
ertr-129	57	1	but	but	CCONJ
ertr-129	57	2	also	also	ADV
ertr-129	57	3	,	,	PUNCT
ertr-129	57	4	we	we	PRON
ertr-129	57	5	can	can	AUX
ertr-129	57	6	analyse	analyse	VERB
ertr-129	57	7	differences	difference	NOUN
ertr-129	57	8	or	or	CCONJ
ertr-129	57	9	similarities	similarity	NOUN
ertr-129	57	10	between	between	ADP
ertr-129	57	11	festivals	festival	NOUN
ertr-129	57	12	,	,	PUNCT
ertr-129	57	13	platforms	platform	NOUN
ertr-129	57	14	and	and	CCONJ
ertr-129	57	15	periods	period	NOUN
ertr-129	57	16	,	,	PUNCT
ertr-129	57	17	and	and	CCONJ
ertr-129	57	18	what	what	PRON
ertr-129	57	19	it	it	PRON
ertr-129	57	20	is	be	AUX
ertr-129	57	21	more	more	ADV
ertr-129	57	22	interesting	interesting	ADJ
ertr-129	57	23	,	,	PUNCT
ertr-129	57	24	user	user	NOUN
ertr-129	57	25	or	or	CCONJ
ertr-129	57	26	stakeholder	stakeholder	NOUN
ertr-129	57	27	groups	group	NOUN
ertr-129	57	28	’	'	PUNCT
ertr-129	57	29	roles	role	NOUN
ertr-129	57	30	in	in	ADP
ertr-129	57	31	a	a	DET
ertr-129	57	32	virtual	virtual	ADJ
ertr-129	57	33	community	community	NOUN
ertr-129	57	34	relation	relation	NOUN
ertr-129	57	35	.	.	PUNCT
ertr-129	58	1	we	we	PRON
ertr-129	58	2	think	think	VERB
ertr-129	58	3	that	that	SCONJ
ertr-129	58	4	our	our	PRON
ertr-129	58	5	theoretical	theoretical	ADJ
ertr-129	58	6	contribution	contribution	NOUN
ertr-129	58	7	is	be	AUX
ertr-129	58	8	not	not	PART
ertr-129	58	9	only	only	ADV
ertr-129	58	10	based	base	VERB
ertr-129	58	11	in	in	ADP
ertr-129	58	12	the	the	DET
ertr-129	58	13	collection	collection	NOUN
ertr-129	58	14	,	,	PUNCT
ertr-129	58	15	reordering	reordering	NOUN
ertr-129	58	16	,	,	PUNCT
ertr-129	58	17	gradation	gradation	NOUN
ertr-129	58	18	and	and	CCONJ
ertr-129	58	19	addition	addition	NOUN
ertr-129	58	20	of	of	ADP
ertr-129	58	21	some	some	DET
ertr-129	58	22	category	category	NOUN
ertr-129	58	23	to	to	ADP
ertr-129	58	24	the	the	DET
ertr-129	58	25	traditional	traditional	ADJ
ertr-129	58	26	analysis	analysis	NOUN
ertr-129	58	27	of	of	ADP
ertr-129	58	28	users	user	NOUN
ertr-129	58	29	’	'	PUNCT
ertr-129	58	30	engagement	engagement	NOUN
ertr-129	58	31	in	in	ADP
ertr-129	58	32	tourism	tourism	NOUN
ertr-129	58	33	-	-	PUNCT
ertr-129	58	34	related	relate	VERB
ertr-129	58	35	brand	brand	NOUN
ertr-129	58	36	communities	community	NOUN
ertr-129	58	37	,	,	PUNCT
ertr-129	58	38	but	but	CCONJ
ertr-129	58	39	especially	especially	ADV
ertr-129	58	40	in	in	ADP
ertr-129	58	41	its	its	PRON
ertr-129	58	42	systemic	systemic	ADJ
ertr-129	58	43	formulation	formulation	NOUN
ertr-129	58	44	and	and	CCONJ
ertr-129	58	45	its	its	PRON
ertr-129	58	46	capacity	capacity	NOUN
ertr-129	58	47	to	to	PART
ertr-129	58	48	observe	observe	VERB
ertr-129	58	49	interesting	interesting	ADJ
ertr-129	58	50	(	(	PUNCT
ertr-129	58	51	and	and	CCONJ
ertr-129	58	52	often	often	ADV
ertr-129	58	53	hidden	hide	VERB
ertr-129	58	54	)	)	PUNCT
ertr-129	58	55	relationships	relationship	NOUN
ertr-129	58	56	between	between	ADP
ertr-129	58	57	cognitive	cognitive	ADJ
ertr-129	58	58	,	,	PUNCT
ertr-129	58	59	affective	affective	ADJ
ertr-129	58	60	and	and	CCONJ
ertr-129	58	61	behavioural	behavioural	ADJ
ertr-129	58	62	dimensions	dimension	NOUN
ertr-129	58	63	and	and	CCONJ
ertr-129	58	64	their	their	PRON
ertr-129	58	65	links	link	NOUN
ertr-129	58	66	with	with	ADP
ertr-129	58	67	the	the	DET
ertr-129	58	68	stakeholders	stakeholder	NOUN
ertr-129	58	69	’	'	PUNCT
ertr-129	58	70	role	role	NOUN
ertr-129	58	71	in	in	ADP
ertr-129	58	72	a	a	DET
ertr-129	58	73	network	network	NOUN
ertr-129	58	74	relation	relation	NOUN
ertr-129	58	75	.	.	PUNCT
ertr-129	59	1	these	these	DET
ertr-129	59	2	elements	element	NOUN
ertr-129	59	3	can	can	AUX
ertr-129	59	4	help	help	VERB
ertr-129	59	5	us	we	PRON
ertr-129	59	6	understand	understand	VERB
ertr-129	59	7	how	how	SCONJ
ertr-129	59	8	the	the	DET
ertr-129	59	9	process	process	NOUN
ertr-129	59	10	of	of	ADP
ertr-129	59	11	festivals	festival	NOUN
ertr-129	59	12	'	'	PART
ertr-129	59	13	image	image	NOUN
ertr-129	59	14	creation	creation	NOUN
ertr-129	59	15	,	,	PUNCT
ertr-129	59	16	understanding	understand	VERB
ertr-129	59	17	that	that	SCONJ
ertr-129	59	18	nowadays	nowadays	ADV
ertr-129	59	19	virtual	virtual	ADJ
ertr-129	59	20	communities	community	NOUN
ertr-129	59	21	are	be	AUX
ertr-129	59	22	protagonists	protagonist	NOUN
ertr-129	59	23	in	in	ADP
ertr-129	59	24	them	they	PRON
ertr-129	59	25	.	.	PUNCT
ertr-129	60	1	regarding	regard	VERB
ertr-129	60	2	this	this	PRON
ertr-129	60	3	,	,	PUNCT
ertr-129	60	4	our	our	PRON
ertr-129	60	5	purpose	purpose	NOUN
ertr-129	60	6	is	be	AUX
ertr-129	60	7	to	to	PART
ertr-129	60	8	clarify	clarify	VERB
ertr-129	60	9	:	:	PUNCT
ertr-129	60	10	(	(	PUNCT
ertr-129	60	11	1	1	X
ertr-129	60	12	)	)	PUNCT
ertr-129	60	13	what	what	PRON
ertr-129	60	14	actors	actor	NOUN
ertr-129	60	15	are	be	AUX
ertr-129	60	16	responsible	responsible	ADJ
ertr-129	60	17	for	for	ADP
ertr-129	60	18	creating	create	VERB
ertr-129	60	19	this	this	DET
ertr-129	60	20	image	image	NOUN
ertr-129	60	21	and	and	CCONJ
ertr-129	60	22	what	what	DET
ertr-129	60	23	weight	weight	NOUN
ertr-129	60	24	they	they	PRON
ertr-129	60	25	have	have	VERB
ertr-129	60	26	in	in	ADP
ertr-129	60	27	the	the	DET
ertr-129	60	28	conversation	conversation	NOUN
ertr-129	60	29	,	,	PUNCT
ertr-129	60	30	(	(	PUNCT
ertr-129	60	31	2	2	X
ertr-129	60	32	)	)	PUNCT
ertr-129	60	33	what	what	PRON
ertr-129	60	34	is	be	AUX
ertr-129	60	35	their	their	PRON
ertr-129	60	36	behaviour	behaviour	NOUN
ertr-129	60	37	in	in	ADP
ertr-129	60	38	affective	affective	NOUN
ertr-129	60	39	and	and	CCONJ
ertr-129	60	40	cognitive	cognitive	ADJ
ertr-129	60	41	terms	term	NOUN
ertr-129	60	42	and	and	CCONJ
ertr-129	60	43	what	what	DET
ertr-129	60	44	relation	relation	NOUN
ertr-129	60	45	do	do	AUX
ertr-129	60	46	these	these	DET
ertr-129	60	47	attributes	attribute	NOUN
ertr-129	60	48	have	have	VERB
ertr-129	60	49	with	with	ADP
ertr-129	60	50	their	their	PRON
ertr-129	60	51	brand	brand	NOUN
ertr-129	60	52	engagement	engagement	NOUN
ertr-129	60	53	,	,	PUNCT
ertr-129	60	54	and	and	CCONJ
ertr-129	60	55	(	(	PUNCT
ertr-129	60	56	3	3	X
ertr-129	60	57	)	)	PUNCT
ertr-129	60	58	the	the	DET
ertr-129	60	59	extent	extent	NOUN
ertr-129	60	60	to	to	PART
ertr-129	60	61	which	which	PRON
ertr-129	60	62	the	the	DET
ertr-129	60	63	creation	creation	NOUN
ertr-129	60	64	of	of	ADP
ertr-129	60	65	this	this	DET
ertr-129	60	66	brand	brand	NOUN
ertr-129	60	67	image	image	NOUN
ertr-129	60	68	important	important	ADJ
ertr-129	60	69	and	and	CCONJ
ertr-129	60	70	how	how	SCONJ
ertr-129	60	71	it	it	PRON
ertr-129	60	72	is	be	AUX
ertr-129	60	73	related	relate	VERB
ertr-129	60	74	to	to	ADP
ertr-129	60	75	other	other	ADJ
ertr-129	60	76	aspects	aspect	NOUN
ertr-129	60	77	such	such	ADJ
ertr-129	60	78	as	as	ADP
ertr-129	60	79	the	the	DET
ertr-129	60	80	need	need	NOUN
ertr-129	60	81	to	to	PART
ertr-129	60	82	create	create	VERB
ertr-129	60	83	social	social	ADJ
ertr-129	60	84	capital	capital	NOUN
ertr-129	60	85	while	while	NOUN
ertr-129	60	86	is	be	AUX
ertr-129	60	87	also	also	ADV
ertr-129	60	88	related	relate	VERB
ertr-129	60	89	a	a	DET
ertr-129	60	90	territorial	territorial	ADJ
ertr-129	60	91	identity	identity	NOUN
ertr-129	60	92	.	.	PUNCT
ertr-129	61	1	this	this	PRON
ertr-129	61	2	has	have	VERB
ertr-129	61	3	much	much	ADJ
ertr-129	61	4	potential	potential	NOUN
ertr-129	61	5	for	for	ADP
ertr-129	61	6	organizers	organizer	NOUN
ertr-129	61	7	,	,	PUNCT
ertr-129	61	8	administrations	administration	NOUN
ertr-129	61	9	and	and	CCONJ
ertr-129	61	10	other	other	ADJ
ertr-129	61	11	users	user	NOUN
ertr-129	61	12	in	in	ADP
ertr-129	61	13	understanding	understand	VERB
ertr-129	61	14	their	their	PRON
ertr-129	61	15	communicative	communicative	ADJ
ertr-129	61	16	challenges	challenge	NOUN
ertr-129	61	17	in	in	ADP
ertr-129	61	18	these	these	DET
ertr-129	61	19	spaces	space	NOUN
ertr-129	61	20	.	.	PUNCT
ertr-129	62	1	references	reference	NOUN
ertr-129	62	2	boo	boo	PROPN
ertr-129	62	3	,	,	PUNCT
ertr-129	62	4	s.	s.	PROPN
ertr-129	62	5	,	,	PUNCT
ertr-129	62	6	&	&	CCONJ
ertr-129	62	7	busser	busser	PROPN
ertr-129	62	8	,	,	PUNCT
ertr-129	62	9	j.	j.	PROPN
ertr-129	62	10	a.	a.	PROPN
ertr-129	62	11	(	(	PUNCT
ertr-129	62	12	2006	2006	NUM
ertr-129	62	13	)	)	PUNCT
ertr-129	62	14	.	.	PUNCT
ertr-129	63	1	the	the	DET
ertr-129	63	2	hierarchical	hierarchical	ADJ
ertr-129	63	3	influence	influence	NOUN
ertr-129	63	4	of	of	ADP
ertr-129	63	5	visitor	visitor	NOUN
ertr-129	63	6	characteristics	characteristic	NOUN
ertr-129	63	7	on	on	ADP
ertr-129	63	8	tourism	tourism	NOUN
ertr-129	63	9	destination	destination	NOUN
ertr-129	63	10	images	image	NOUN
ertr-129	63	11	.	.	PUNCT
ertr-129	64	1	journal	journal	PROPN
ertr-129	64	2	of	of	ADP
ertr-129	64	3	travel	travel	PROPN
ertr-129	64	4	&	&	CCONJ
ertr-129	64	5	tourism	tourism	NOUN
ertr-129	64	6	marketing	marketing	NOUN
ertr-129	64	7	,	,	PUNCT
ertr-129	64	8	19(4	19(4	NUM
ertr-129	64	9	):	):	PUNCT
ertr-129	64	10	55	55	NUM
ertr-129	64	11	-	-	SYM
ertr-129	64	12	67	67	NUM
ertr-129	64	13	.	.	PUNCT
ertr-129	65	1	brodie	brodie	PROPN
ertr-129	65	2	,	,	PUNCT
ertr-129	65	3	r.	r.	PROPN
ertr-129	65	4	j.	j.	PROPN
ertr-129	65	5	,	,	PUNCT
ertr-129	65	6	hollebeek	hollebeek	PROPN
ertr-129	65	7	,	,	PUNCT
ertr-129	65	8	l.	l.	PROPN
ertr-129	65	9	d.	d.	PROPN
ertr-129	65	10	,	,	PUNCT
ertr-129	65	11	jurić	jurić	PROPN
ertr-129	65	12	,	,	PUNCT
ertr-129	65	13	b.	b.	PROPN
ertr-129	65	14	,	,	PUNCT
ertr-129	65	15	&	&	CCONJ
ertr-129	65	16	ilić	ilić	ADJ
ertr-129	65	17	,	,	PUNCT
ertr-129	65	18	a.	a.	NOUN
ertr-129	65	19	(	(	PUNCT
ertr-129	65	20	2011	2011	NUM
ertr-129	65	21	)	)	PUNCT
ertr-129	65	22	.	.	PUNCT
ertr-129	66	1	customer	customer	NOUN
ertr-129	66	2	engagement	engagement	NOUN
ertr-129	66	3	:	:	PUNCT
ertr-129	66	4	conceptual	conceptual	ADJ
ertr-129	66	5	domain	domain	NOUN
ertr-129	66	6	,	,	PUNCT
ertr-129	66	7	fundamental	fundamental	ADJ
ertr-129	66	8	propositions	proposition	NOUN
ertr-129	66	9	,	,	PUNCT
ertr-129	66	10	and	and	CCONJ
ertr-129	66	11	implications	implication	NOUN
ertr-129	66	12	for	for	ADP
ertr-129	66	13	research	research	NOUN
ertr-129	66	14	.	.	PUNCT
ertr-129	67	1	journal	journal	NOUN
ertr-129	67	2	of	of	ADP
ertr-129	67	3	service	service	NOUN
ertr-129	67	4	research	research	NOUN
ertr-129	67	5	,	,	PUNCT
ertr-129	67	6	14(3	14(3	NUM
ertr-129	67	7	):	):	PUNCT
ertr-129	67	8	252	252	NUM
ertr-129	67	9	-	-	SYM
ertr-129	67	10	271	271	NUM
ertr-129	67	11	.	.	PUNCT
ertr-129	68	1	dessart	dessart	PROPN
ertr-129	68	2	,	,	PUNCT
ertr-129	68	3	l.	l.	PROPN
ertr-129	68	4	,	,	PUNCT
ertr-129	68	5	veloutsou	veloutsou	PROPN
ertr-129	68	6	,	,	PUNCT
ertr-129	68	7	c.	c.	PROPN
ertr-129	68	8	,	,	PUNCT
ertr-129	68	9	&	&	CCONJ
ertr-129	68	10	morgan	morgan	PROPN
ertr-129	68	11	-	-	PUNCT
ertr-129	68	12	thomas	thomas	PROPN
ertr-129	68	13	,	,	PUNCT
ertr-129	68	14	a.	a.	NOUN
ertr-129	68	15	(	(	PUNCT
ertr-129	68	16	2015	2015	NUM
ertr-129	68	17	)	)	PUNCT
ertr-129	68	18	.	.	PUNCT
ertr-129	69	1	consumer	consumer	NOUN
ertr-129	69	2	engagement	engagement	NOUN
ertr-129	69	3	in	in	ADP
ertr-129	69	4	online	online	ADJ
ertr-129	69	5	brand	brand	NOUN
ertr-129	69	6	communities	community	NOUN
ertr-129	69	7	:	:	PUNCT
ertr-129	69	8	a	a	DET
ertr-129	69	9	social	social	ADJ
ertr-129	69	10	media	medium	NOUN
ertr-129	69	11	perspective	perspective	NOUN
ertr-129	69	12	.	.	PUNCT
ertr-129	70	1	journal	journal	NOUN
ertr-129	70	2	of	of	ADP
ertr-129	70	3	product	product	NOUN
ertr-129	70	4	&	&	CCONJ
ertr-129	70	5	brand	brand	PROPN
ertr-129	70	6	management	management	PROPN
ertr-129	70	7	,	,	PUNCT
ertr-129	70	8	24(1	24(1	NUM
ertr-129	70	9	):	):	PUNCT
ertr-129	70	10	28	28	NUM
ertr-129	70	11	-	-	SYM
ertr-129	70	12	42	42	NUM
ertr-129	70	13	.	.	PUNCT
ertr-129	71	1	evans	evans	PROPN
ertr-129	71	2	,	,	PUNCT
ertr-129	71	3	g.	g.	PROPN
ertr-129	71	4	(	(	PUNCT
ertr-129	71	5	2003	2003	NUM
ertr-129	71	6	)	)	PUNCT
ertr-129	71	7	.	.	PUNCT
ertr-129	72	1	hard‐branding	hard‐brande	VERB
ertr-129	72	2	the	the	DET
ertr-129	72	3	cultural	cultural	ADJ
ertr-129	72	4	city	city	NOUN
ertr-129	72	5	–	–	PUNCT
ertr-129	72	6	from	from	ADP
ertr-129	72	7	prado	prado	PROPN
ertr-129	72	8	to	to	ADP
ertr-129	72	9	prada	prada	NOUN
ertr-129	72	10	.	.	PUNCT
ertr-129	73	1	international	international	ADJ
ertr-129	73	2	journal	journal	PROPN
ertr-129	73	3	of	of	ADP
ertr-129	73	4	urban	urban	ADJ
ertr-129	73	5	and	and	CCONJ
ertr-129	73	6	regional	regional	ADJ
ertr-129	73	7	research	research	NOUN
ertr-129	73	8	,	,	PUNCT
ertr-129	73	9	27(2	27(2	NUM
ertr-129	73	10	):	):	PUNCT
ertr-129	73	11	417	417	NUM
ertr-129	73	12	-	-	SYM
ertr-129	73	13	440	440	NUM
ertr-129	73	14	.	.	PUNCT
ertr-129	74	1	harrigan	harrigan	PROPN
ertr-129	74	2	,	,	PUNCT
ertr-129	74	3	p.	p.	PROPN
ertr-129	74	4	,	,	PUNCT
ertr-129	74	5	evers	ever	NOUN
ertr-129	74	6	,	,	PUNCT
ertr-129	74	7	u.	u.	PROPN
ertr-129	74	8	,	,	PUNCT
ertr-129	74	9	miles	mile	NOUN
ertr-129	74	10	,	,	PUNCT
ertr-129	74	11	m.	m.	NOUN
ertr-129	74	12	,	,	PUNCT
ertr-129	74	13	&	&	CCONJ
ertr-129	74	14	daly	daly	PROPN
ertr-129	74	15	,	,	PUNCT
ertr-129	74	16	t.	t.	PROPN
ertr-129	74	17	(	(	PUNCT
ertr-129	74	18	2017	2017	NUM
ertr-129	74	19	)	)	PUNCT
ertr-129	74	20	.	.	PUNCT
ertr-129	75	1	customer	customer	NOUN
ertr-129	75	2	engagement	engagement	NOUN
ertr-129	75	3	with	with	ADP
ertr-129	75	4	tourism	tourism	NOUN
ertr-129	75	5	social	social	ADJ
ertr-129	75	6	media	medium	NOUN
ertr-129	75	7	brands	brand	NOUN
ertr-129	75	8	.	.	PUNCT
ertr-129	76	1	tourism	tourism	NOUN
ertr-129	76	2	management	management	NOUN
ertr-129	76	3	,	,	PUNCT
ertr-129	76	4	59	59	NUM
ertr-129	76	5	:	:	PUNCT
ertr-129	76	6	597	597	NUM
ertr-129	76	7	-	-	SYM
ertr-129	76	8	609	609	NUM
ertr-129	76	9	.	.	PUNCT
ertr-129	77	1	hede	hede	NOUN
ertr-129	77	2	,	,	PUNCT
ertr-129	77	3	a.-m	a.-m	PROPN
ertr-129	77	4	.	.	PUNCT
ertr-129	77	5	,	,	PUNCT
ertr-129	77	6	jago	jago	PROPN
ertr-129	77	7	,	,	PUNCT
ertr-129	77	8	l.	l.	PROPN
ertr-129	77	9	,	,	PUNCT
ertr-129	77	10	&	&	CCONJ
ertr-129	77	11	deery	deery	PROPN
ertr-129	77	12	,	,	PUNCT
ertr-129	77	13	m.	m.	NOUN
ertr-129	77	14	(	(	PUNCT
ertr-129	77	15	2005	2005	NUM
ertr-129	77	16	)	)	PUNCT
ertr-129	77	17	.	.	PUNCT
ertr-129	78	1	segmentation	segmentation	NOUN
ertr-129	78	2	of	of	ADP
ertr-129	78	3	special	special	ADJ
ertr-129	78	4	event	event	NOUN
ertr-129	78	5	attendees	attendee	NOUN
ertr-129	78	6	using	use	VERB
ertr-129	78	7	personal	personal	ADJ
ertr-129	78	8	values	value	NOUN
ertr-129	78	9	:	:	PUNCT
ertr-129	78	10	relationships	relationship	NOUN
ertr-129	78	11	with	with	ADP
ertr-129	78	12	satisfaction	satisfaction	NOUN
ertr-129	78	13	and	and	CCONJ
ertr-129	78	14	behavioural	behavioural	ADJ
ertr-129	78	15	intentions	intention	NOUN
ertr-129	78	16	.	.	PUNCT
ertr-129	79	1	journal	journal	NOUN
ertr-129	79	2	of	of	ADP
ertr-129	79	3	quality	quality	NOUN
ertr-129	79	4	assurance	assurance	NOUN
ertr-129	79	5	in	in	ADP
ertr-129	79	6	hospitality	hospitality	NOUN
ertr-129	79	7	&	&	CCONJ
ertr-129	79	8	tourism	tourism	NOUN
ertr-129	79	9	,	,	PUNCT
ertr-129	79	10	5(2	5(2	NUM
ertr-129	79	11	-	-	SYM
ertr-129	79	12	4	4	NUM
ertr-129	79	13	):	):	PUNCT
ertr-129	79	14	33	33	NUM
ertr-129	79	15	-	-	SYM
ertr-129	79	16	55	55	NUM
ertr-129	79	17	.	.	PUNCT
ertr-129	80	1	hollebeek	hollebeek	NOUN
ertr-129	80	2	,	,	PUNCT
ertr-129	80	3	l.	l.	PROPN
ertr-129	80	4	d.	d.	PROPN
ertr-129	80	5	,	,	PUNCT
ertr-129	80	6	glynn	glynn	PROPN
ertr-129	80	7	,	,	PUNCT
ertr-129	80	8	m.	m.	NOUN
ertr-129	80	9	s.	s.	PROPN
ertr-129	80	10	,	,	PUNCT
ertr-129	80	11	&	&	CCONJ
ertr-129	80	12	brodie	brodie	PROPN
ertr-129	80	13	,	,	PUNCT
ertr-129	80	14	r.	r.	PROPN
ertr-129	80	15	j.	j.	PROPN
ertr-129	80	16	(	(	PUNCT
ertr-129	80	17	2014	2014	NUM
ertr-129	80	18	)	)	PUNCT
ertr-129	80	19	.	.	PUNCT
ertr-129	81	1	consumer	consumer	NOUN
ertr-129	81	2	brand	brand	NOUN
ertr-129	81	3	engagement	engagement	NOUN
ertr-129	81	4	in	in	ADP
ertr-129	81	5	social	social	ADJ
ertr-129	81	6	media	medium	NOUN
ertr-129	81	7	:	:	PUNCT
ertr-129	81	8	conceptualization	conceptualization	NOUN
ertr-129	81	9	,	,	PUNCT
ertr-129	81	10	scale	scale	NOUN
ertr-129	81	11	development	development	NOUN
ertr-129	81	12	and	and	CCONJ
ertr-129	81	13	validation	validation	NOUN
ertr-129	81	14	.	.	PUNCT
ertr-129	82	1	journal	journal	NOUN
ertr-129	82	2	of	of	ADP
ertr-129	82	3	interactive	interactive	ADJ
ertr-129	82	4	marketing	marketing	NOUN
ertr-129	82	5	,	,	PUNCT
ertr-129	82	6	28(2	28(2	NUM
ertr-129	82	7	):	):	PUNCT
ertr-129	82	8	149	149	NUM
ertr-129	82	9	-	-	SYM
ertr-129	82	10	165	165	NUM
ertr-129	82	11	.	.	PUNCT
ertr-129	83	1	hudson	hudson	PROPN
ertr-129	83	2	,	,	PUNCT
ertr-129	83	3	s.	s.	PROPN
ertr-129	83	4	,	,	PUNCT
ertr-129	83	5	roth	roth	PROPN
ertr-129	83	6	,	,	PUNCT
ertr-129	83	7	m.	m.	NOUN
ertr-129	83	8	s.	s.	PROPN
ertr-129	83	9	,	,	PUNCT
ertr-129	83	10	madden	madden	PROPN
ertr-129	83	11	,	,	PUNCT
ertr-129	83	12	t.	t.	PROPN
ertr-129	83	13	j.	j.	PROPN
ertr-129	83	14	,	,	PUNCT
ertr-129	83	15	&	&	CCONJ
ertr-129	83	16	hudson	hudson	PROPN
ertr-129	83	17	,	,	PUNCT
ertr-129	83	18	r.	r.	PROPN
ertr-129	83	19	(	(	PUNCT
ertr-129	83	20	2015	2015	NUM
ertr-129	83	21	)	)	PUNCT
ertr-129	83	22	.	.	PUNCT
ertr-129	84	1	the	the	DET
ertr-129	84	2	effects	effect	NOUN
ertr-129	84	3	of	of	ADP
ertr-129	84	4	social	social	ADJ
ertr-129	84	5	media	medium	NOUN
ertr-129	84	6	on	on	ADP
ertr-129	84	7	emotions	emotion	NOUN
ertr-129	84	8	,	,	PUNCT
ertr-129	84	9	brand	brand	NOUN
ertr-129	84	10	relationship	relationship	NOUN
ertr-129	84	11	quality	quality	NOUN
ertr-129	84	12	,	,	PUNCT
ertr-129	84	13	and	and	CCONJ
ertr-129	84	14	word	word	NOUN
ertr-129	84	15	of	of	ADP
ertr-129	84	16	mouth	mouth	NOUN
ertr-129	84	17	:	:	PUNCT
ertr-129	84	18	an	an	DET
ertr-129	84	19	empirical	empirical	ADJ
ertr-129	84	20	study	study	NOUN
ertr-129	84	21	of	of	ADP
ertr-129	84	22	music	music	NOUN
ertr-129	84	23	festival	festival	NOUN
ertr-129	84	24	attendees	attendee	NOUN
ertr-129	84	25	.	.	PUNCT
ertr-129	85	1	tourism	tourism	NOUN
ertr-129	85	2	management	management	NOUN
ertr-129	85	3	,	,	PUNCT
ertr-129	85	4	47	47	NUM
ertr-129	85	5	:	:	SYM
ertr-129	85	6	68	68	NUM
ertr-129	85	7	-	-	SYM
ertr-129	85	8	76	76	NUM
ertr-129	85	9	.	.	PUNCT
ertr-129	86	1	mackay	mackay	PROPN
ertr-129	86	2	,	,	PUNCT
ertr-129	86	3	k.	k.	PROPN
ertr-129	86	4	,	,	PUNCT
ertr-129	86	5	barbe	barbe	PROPN
ertr-129	86	6	,	,	PUNCT
ertr-129	86	7	d.	d.	PROPN
ertr-129	86	8	,	,	PUNCT
ertr-129	86	9	van	van	PROPN
ertr-129	86	10	winkle	winkle	PROPN
ertr-129	86	11	,	,	PUNCT
ertr-129	86	12	c.	c.	PROPN
ertr-129	86	13	m.	m.	NOUN
ertr-129	86	14	,	,	PUNCT
ertr-129	86	15	&	&	CCONJ
ertr-129	86	16	halpenny	halpenny	PROPN
ertr-129	86	17	,	,	PUNCT
ertr-129	86	18	e.	e.	PROPN
ertr-129	86	19	(	(	PUNCT
ertr-129	86	20	2017	2017	NUM
ertr-129	86	21	)	)	PUNCT
ertr-129	86	22	.	.	PUNCT
ertr-129	87	1	social	social	ADJ
ertr-129	87	2	media	medium	NOUN
ertr-129	87	3	activity	activity	NOUN
ertr-129	87	4	in	in	ADP
ertr-129	87	5	a	a	DET
ertr-129	87	6	festival	festival	ADJ
ertr-129	87	7	context	context	NOUN
ertr-129	87	8	:	:	PUNCT
ertr-129	87	9	temporal	temporal	ADJ
ertr-129	87	10	and	and	CCONJ
ertr-129	87	11	content	content	ADJ
ertr-129	87	12	analysis	analysis	NOUN
ertr-129	87	13	.	.	PUNCT
ertr-129	88	1	international	international	ADJ
ertr-129	88	2	journal	journal	PROPN
ertr-129	88	3	of	of	ADP
ertr-129	88	4	contemporary	contemporary	PROPN
ertr-129	88	5	hospitality	hospitality	PROPN
ertr-129	88	6	management	management	NOUN
ertr-129	88	7	,	,	PUNCT
ertr-129	88	8	29(2	29(2	NUM
ertr-129	88	9	):	):	PUNCT
ertr-129	88	10	669	669	NUM
ertr-129	88	11	-	-	SYM
ertr-129	88	12	689	689	NUM
ertr-129	88	13	.	.	PUNCT
ertr-129	89	1	presbury	presbury	PROPN
ertr-129	89	2	,	,	PUNCT
ertr-129	89	3	r.	r.	PROPN
ertr-129	89	4	,	,	PUNCT
ertr-129	89	5	&	&	CCONJ
ertr-129	89	6	edwards	edwards	PROPN
ertr-129	89	7	,	,	PUNCT
ertr-129	89	8	d.	d.	PROPN
ertr-129	89	9	(	(	PUNCT
ertr-129	89	10	2005	2005	NUM
ertr-129	89	11	)	)	PUNCT
ertr-129	89	12	.	.	PUNCT
ertr-129	90	1	incorporating	incorporate	VERB
ertr-129	90	2	sustainability	sustainability	NOUN
ertr-129	90	3	in	in	ADP
ertr-129	90	4	meetings	meeting	NOUN
ertr-129	90	5	and	and	CCONJ
ertr-129	90	6	event	event	NOUN
ertr-129	90	7	management	management	NOUN
ertr-129	90	8	education	education	NOUN
ertr-129	90	9	.	.	PUNCT
ertr-129	91	1	international	international	ADJ
ertr-129	91	2	journal	journal	PROPN
ertr-129	91	3	of	of	ADP
ertr-129	91	4	event	event	NOUN
ertr-129	91	5	management	management	NOUN
ertr-129	91	6	research	research	NOUN
ertr-129	91	7	.	.	PUNCT
ertr-129	92	1	richards	richard	NOUN
ertr-129	92	2	,	,	PUNCT
ertr-129	92	3	g.	g.	PROPN
ertr-129	92	4	(	(	PUNCT
ertr-129	92	5	2015	2015	NUM
ertr-129	92	6	)	)	PUNCT
ertr-129	92	7	.	.	PUNCT
ertr-129	93	1	placemaking	placemaking	NOUN
ertr-129	93	2	and	and	CCONJ
ertr-129	93	3	events	event	NOUN
ertr-129	93	4	in	in	ADP
ertr-129	93	5	the	the	DET
ertr-129	93	6	network	network	NOUN
ertr-129	93	7	society	society	NOUN
ertr-129	93	8	.	.	PUNCT
ertr-129	94	1	paper	paper	NOUN
ertr-129	94	2	presented	present	VERB
ertr-129	94	3	at	at	ADP
ertr-129	94	4	the	the	DET
ertr-129	94	5	cities	city	NOUN
ertr-129	94	6	in	in	ADP
ertr-129	94	7	transition	transition	NOUN
ertr-129	94	8	conference	conference	NOUN
ertr-129	94	9	,	,	PUNCT
ertr-129	94	10	nhtv	nhtv	ADJ
ertr-129	94	11	breda	breda	NOUN
ertr-129	94	12	.	.	PUNCT
ertr-129	95	1	richards	richards	PROPN
ertr-129	95	2	,	,	PUNCT
ertr-129	95	3	g.	g.	PROPN
ertr-129	95	4	,	,	PUNCT
ertr-129	95	5	&	&	CCONJ
ertr-129	95	6	wilson	wilson	PROPN
ertr-129	95	7	,	,	PUNCT
ertr-129	95	8	j.	j.	PROPN
ertr-129	95	9	(	(	PUNCT
ertr-129	95	10	2004	2004	NUM
ertr-129	95	11	)	)	PUNCT
ertr-129	95	12	.	.	PUNCT
ertr-129	96	1	the	the	DET
ertr-129	96	2	impact	impact	NOUN
ertr-129	96	3	of	of	ADP
ertr-129	96	4	cultural	cultural	ADJ
ertr-129	96	5	events	event	NOUN
ertr-129	96	6	on	on	ADP
ertr-129	96	7	city	city	NOUN
ertr-129	96	8	image	image	NOUN
ertr-129	96	9	:	:	PUNCT
ertr-129	96	10	rotterdam	rotterdam	NOUN
ertr-129	96	11	,	,	PUNCT
ertr-129	96	12	cultural	cultural	ADJ
ertr-129	96	13	capital	capital	NOUN
ertr-129	96	14	of	of	ADP
ertr-129	96	15	europe	europe	PROPN
ertr-129	96	16	2001	2001	NUM
ertr-129	96	17	.	.	PUNCT
ertr-129	97	1	urban	urban	ADJ
ertr-129	97	2	studies	study	NOUN
ertr-129	97	3	,	,	PUNCT
ertr-129	97	4	41(10	41(10	NUM
ertr-129	97	5	):	):	PUNCT
ertr-129	97	6	1931	1931	NUM
ertr-129	97	7	-	-	SYM
ertr-129	97	8	1951	1951	NUM
ertr-129	97	9	.	.	PUNCT
ertr-129	98	1	sevin	sevin	PROPN
ertr-129	98	2	,	,	PUNCT
ertr-129	98	3	e.	e.	PROPN
ertr-129	98	4	(	(	PUNCT
ertr-129	98	5	2013	2013	NUM
ertr-129	98	6	)	)	PUNCT
ertr-129	98	7	.	.	PUNCT
ertr-129	99	1	places	place	NOUN
ertr-129	99	2	going	go	VERB
ertr-129	99	3	viral	viral	ADJ
ertr-129	99	4	:	:	PUNCT
ertr-129	99	5	twitter	twitter	NOUN
ertr-129	99	6	usage	usage	NOUN
ertr-129	99	7	patterns	pattern	NOUN
ertr-129	99	8	in	in	ADP
ertr-129	99	9	destination	destination	NOUN
ertr-129	99	10	marketing	marketing	NOUN
ertr-129	99	11	and	and	CCONJ
ertr-129	99	12	place	place	NOUN
ertr-129	99	13	branding	branding	NOUN
ertr-129	99	14	.	.	PUNCT
ertr-129	100	1	journal	journal	PROPN
ertr-129	100	2	of	of	ADP
ertr-129	100	3	place	place	NOUN
ertr-129	100	4	management	management	NOUN
ertr-129	100	5	and	and	CCONJ
ertr-129	100	6	development	development	NOUN
ertr-129	100	7	,	,	PUNCT
ertr-129	100	8	6(3	6(3	NUM
ertr-129	100	9	):	):	PUNCT
ertr-129	100	10	227	227	NUM
ertr-129	100	11	-	-	SYM
ertr-129	100	12	239	239	NUM
ertr-129	100	13	.	.	PUNCT
ertr-129	101	1	so	so	ADV
ertr-129	101	2	,	,	PUNCT
ertr-129	102	1	k.	k.	PROPN
ertr-129	102	2	k.	k.	PROPN
ertr-129	102	3	f.	f.	PROPN
ertr-129	102	4	,	,	PUNCT
ertr-129	102	5	king	king	PROPN
ertr-129	102	6	,	,	PUNCT
ertr-129	102	7	c.	c.	PROPN
ertr-129	102	8	,	,	PUNCT
ertr-129	102	9	&	&	CCONJ
ertr-129	102	10	sparks	spark	NOUN
ertr-129	102	11	,	,	PUNCT
ertr-129	102	12	b.	b.	PROPN
ertr-129	102	13	(	(	PUNCT
ertr-129	102	14	2014	2014	NUM
ertr-129	102	15	)	)	PUNCT
ertr-129	102	16	.	.	PUNCT
ertr-129	103	1	customer	customer	NOUN
ertr-129	103	2	engagement	engagement	NOUN
ertr-129	103	3	with	with	ADP
ertr-129	103	4	tourism	tourism	NOUN
ertr-129	103	5	brands	brand	NOUN
ertr-129	103	6	:	:	PUNCT
ertr-129	103	7	scale	scale	NOUN
ertr-129	103	8	development	development	NOUN
ertr-129	103	9	and	and	CCONJ
ertr-129	103	10	validation	validation	NOUN
ertr-129	103	11	.	.	PUNCT
ertr-129	104	1	journal	journal	PROPN
ertr-129	104	2	of	of	ADP
ertr-129	104	3	hospitality	hospitality	PROPN
ertr-129	104	4	&	&	CCONJ
ertr-129	104	5	tourism	tourism	NOUN
ertr-129	104	6	research	research	NOUN
ertr-129	104	7	,	,	PUNCT
ertr-129	104	8	38(3	38(3	NUM
ertr-129	104	9	):	):	PUNCT
ertr-129	104	10	304329	304329	NUM
ertr-129	104	11	.	.	PUNCT
