id	sid	tid	token	lemma	pos
ertr-161	1	1	e	e	X
ertr-161	1	2	-	-	NOUN
ertr-161	1	3	review	review	NOUN
ertr-161	1	4	of	of	ADP
ertr-161	1	5	tourism	tourism	NOUN
ertr-161	1	6	research	research	NOUN
ertr-161	1	7	(	(	PUNCT
ertr-161	1	8	ertr	ertr	NOUN
ertr-161	1	9	)	)	PUNCT
ertr-161	1	10	,	,	PUNCT
ertr-161	1	11	vol	vol	NOUN
ertr-161	1	12	.	.	PROPN
ertr-161	1	13	15	15	NUM
ertr-161	1	14	,	,	PUNCT
ertr-161	1	15	no	no	INTJ
ertr-161	1	16	.	.	NOUN
ertr-161	1	17	1	1	NUM
ertr-161	1	18	,	,	PUNCT
ertr-161	1	19	2018	2018	NUM
ertr-161	1	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	1	21	1	1	NUM
ertr-161	1	22	ahmad	ahmad	PROPN
ertr-161	1	23	azmi	azmi	PROPN
ertr-161	1	24	m.ariffin	m.ariffin	NOUN
ertr-161	1	25	universiti	universiti	PROPN
ertr-161	1	26	kebangsaan	kebangsaan	PROPN
ertr-161	1	27	malaysia	malaysia	PROPN
ertr-161	1	28	atefeh	atefeh	PROPN
ertr-161	1	29	maghzi	maghzi	PROPN
ertr-161	1	30	university	university	PROPN
ertr-161	1	31	of	of	ADP
ertr-161	1	32	newcastle	newcastle	PROPN
ertr-161	1	33	jason	jason	PROPN
ertr-161	1	34	lam	lam	PROPN
ertr-161	1	35	mun	mun	PROPN
ertr-161	1	36	soon	soon	ADV
ertr-161	1	37	multimedia	multimedia	PROPN
ertr-161	1	38	university	university	PROPN
ertr-161	1	39	syed	syed	ADJ
ertr-161	1	40	shah	shah	PROPN
ertr-161	1	41	alam	alam	PROPN
ertr-161	1	42	universiti	universiti	PROPN
ertr-161	1	43	kebangsaan	kebangsaan	PROPN
ertr-161	1	44	malaysia	malaysia	PROPN
ertr-161	1	45	exploring	explore	VERB
ertr-161	1	46	the	the	DET
ertr-161	1	47	influence	influence	NOUN
ertr-161	1	48	of	of	ADP
ertr-161	1	49	hospitality	hospitality	NOUN
ertr-161	1	50	on	on	ADP
ertr-161	1	51	guest	guest	NOUN
ertr-161	1	52	satisfaction	satisfaction	NOUN
ertr-161	1	53	in	in	ADP
ertr-161	1	54	luxury	luxury	NOUN
ertr-161	1	55	hotel	hotel	NOUN
ertr-161	1	56	services	service	NOUN
ertr-161	1	57	the	the	DET
ertr-161	1	58	aim	aim	NOUN
ertr-161	1	59	of	of	ADP
ertr-161	1	60	this	this	DET
ertr-161	1	61	study	study	NOUN
ertr-161	1	62	is	be	AUX
ertr-161	1	63	to	to	PART
ertr-161	1	64	expound	expound	VERB
ertr-161	1	65	the	the	DET
ertr-161	1	66	influences	influence	NOUN
ertr-161	1	67	of	of	ADP
ertr-161	1	68	the	the	DET
ertr-161	1	69	five	five	NUM
ertr-161	1	70	dimensions	dimension	NOUN
ertr-161	1	71	of	of	ADP
ertr-161	1	72	hotel	hotel	NOUN
ertr-161	1	73	hospitality	hospitality	NOUN
ertr-161	1	74	or	or	CCONJ
ertr-161	1	75	hothos	hothos	NOUN
ertr-161	1	76	as	as	SCONJ
ertr-161	1	77	proposed	propose	VERB
ertr-161	1	78	by	by	ADP
ertr-161	1	79	ariffin	ariffin	PROPN
ertr-161	1	80	&	&	CCONJ
ertr-161	1	81	maghzi	maghzi	PROPN
ertr-161	1	82	(	(	PUNCT
ertr-161	1	83	2012	2012	NUM
ertr-161	1	84	)	)	PUNCT
ertr-161	1	85	on	on	ADP
ertr-161	1	86	guest	guest	NOUN
ertr-161	1	87	satisfaction	satisfaction	NOUN
ertr-161	1	88	in	in	ADP
ertr-161	1	89	the	the	DET
ertr-161	1	90	context	context	NOUN
ertr-161	1	91	of	of	ADP
ertr-161	1	92	luxury	luxury	NOUN
ertr-161	1	93	hotel	hotel	NOUN
ertr-161	1	94	experiences	experience	NOUN
ertr-161	1	95	.	.	PUNCT
ertr-161	2	1	this	this	DET
ertr-161	2	2	preliminary	preliminary	ADJ
ertr-161	2	3	study	study	NOUN
ertr-161	2	4	involved	involve	VERB
ertr-161	2	5	the	the	DET
ertr-161	2	6	participation	participation	NOUN
ertr-161	2	7	of	of	ADP
ertr-161	2	8	101	101	NUM
ertr-161	2	9	hotel	hotel	NOUN
ertr-161	2	10	guests	guest	NOUN
ertr-161	2	11	from	from	ADP
ertr-161	2	12	malaysia	malaysia	PROPN
ertr-161	2	13	and	and	CCONJ
ertr-161	2	14	overseas	overseas	ADV
ertr-161	2	15	and	and	CCONJ
ertr-161	2	16	covered	cover	VERB
ertr-161	2	17	the	the	DET
ertr-161	2	18	five	five	NUM
ertr-161	2	19	dimensions	dimension	NOUN
ertr-161	2	20	of	of	ADP
ertr-161	2	21	hospitality	hospitality	NOUN
ertr-161	2	22	,	,	PUNCT
ertr-161	2	23	which	which	PRON
ertr-161	2	24	are	be	AUX
ertr-161	2	25	personalization	personalization	NOUN
ertr-161	2	26	,	,	PUNCT
ertr-161	2	27	warm	warm	ADJ
ertr-161	2	28	welcoming	welcoming	ADJ
ertr-161	2	29	,	,	PUNCT
ertr-161	2	30	special	special	ADJ
ertr-161	2	31	relationship	relationship	NOUN
ertr-161	2	32	,	,	PUNCT
ertr-161	2	33	straight	straight	ADV
ertr-161	2	34	from	from	ADP
ertr-161	2	35	the	the	DET
ertr-161	2	36	heart	heart	NOUN
ertr-161	2	37	and	and	CCONJ
ertr-161	2	38	comfort	comfort	NOUN
ertr-161	2	39	.	.	PUNCT
ertr-161	3	1	the	the	DET
ertr-161	3	2	findings	finding	NOUN
ertr-161	3	3	indicate	indicate	VERB
ertr-161	3	4	that	that	SCONJ
ertr-161	3	5	out	out	ADP
ertr-161	3	6	of	of	ADP
ertr-161	3	7	the	the	DET
ertr-161	3	8	five	five	NUM
ertr-161	3	9	dimensions	dimension	NOUN
ertr-161	3	10	,	,	PUNCT
ertr-161	3	11	only	only	ADV
ertr-161	3	12	three	three	NUM
ertr-161	3	13	dimensions	dimension	NOUN
ertr-161	3	14	,	,	PUNCT
ertr-161	3	15	namely	namely	ADV
ertr-161	3	16	personalization	personalization	NOUN
ertr-161	3	17	,	,	PUNCT
ertr-161	3	18	comfort	comfort	NOUN
ertr-161	3	19	and	and	CCONJ
ertr-161	3	20	straight	straight	ADV
ertr-161	3	21	from	from	ADP
ertr-161	3	22	the	the	DET
ertr-161	3	23	heart	heart	NOUN
ertr-161	3	24	;	;	PUNCT
ertr-161	3	25	predict	predict	VERB
ertr-161	3	26	guest	guest	NOUN
ertr-161	3	27	satisfaction	satisfaction	NOUN
ertr-161	3	28	in	in	ADP
ertr-161	3	29	a	a	DET
ertr-161	3	30	luxury	luxury	NOUN
ertr-161	3	31	hotel	hotel	NOUN
ertr-161	3	32	setting	setting	NOUN
ertr-161	3	33	.	.	PUNCT
ertr-161	4	1	the	the	DET
ertr-161	4	2	findings	finding	NOUN
ertr-161	4	3	help	help	VERB
ertr-161	4	4	luxury	luxury	NOUN
ertr-161	4	5	hotel	hotel	NOUN
ertr-161	4	6	managers	manager	NOUN
ertr-161	4	7	to	to	PART
ertr-161	4	8	better	well	ADV
ertr-161	4	9	understand	understand	VERB
ertr-161	4	10	how	how	SCONJ
ertr-161	4	11	to	to	PART
ertr-161	4	12	increase	increase	VERB
ertr-161	4	13	their	their	PRON
ertr-161	4	14	guest	guest	NOUN
ertr-161	4	15	satisfaction	satisfaction	NOUN
ertr-161	4	16	within	within	ADP
ertr-161	4	17	the	the	DET
ertr-161	4	18	context	context	NOUN
ertr-161	4	19	of	of	ADP
ertr-161	4	20	hospitality	hospitality	NOUN
ertr-161	4	21	.	.	PUNCT
ertr-161	5	1	key	key	ADJ
ertr-161	5	2	words	word	NOUN
ertr-161	5	3	:	:	PUNCT
ertr-161	5	4	commercial	commercial	ADJ
ertr-161	5	5	hospitality	hospitality	NOUN
ertr-161	5	6	,	,	PUNCT
ertr-161	5	7	hotel	hotel	NOUN
ertr-161	5	8	marketing	marketing	NOUN
ertr-161	5	9	,	,	PUNCT
ertr-161	5	10	guest	guest	NOUN
ertr-161	5	11	satisfaction	satisfaction	NOUN
ertr-161	5	12	,	,	PUNCT
ertr-161	5	13	personalization	personalization	NOUN
ertr-161	5	14	ahmad	ahmad	PROPN
ertr-161	5	15	azmi	azmi	PROPN
ertr-161	5	16	m.ariffin	m.ariffin	VERB
ertr-161	5	17	ukm	ukm	NOUN
ertr-161	5	18	-	-	PUNCT
ertr-161	5	19	graduate	graduate	ADJ
ertr-161	5	20	school	school	NOUN
ertr-161	5	21	of	of	ADP
ertr-161	5	22	business	business	PROPN
ertr-161	5	23	universiti	universiti	PROPN
ertr-161	5	24	kebangsaan	kebangsaan	PROPN
ertr-161	5	25	malaysia	malaysia	PROPN
ertr-161	5	26	43600	43600	NUM
ertr-161	5	27	ukm	ukm	PROPN
ertr-161	5	28	bangi	bangi	PROPN
ertr-161	5	29	,	,	PUNCT
ertr-161	5	30	selangor	selangor	PROPN
ertr-161	5	31	malaysia	malaysia	PROPN
ertr-161	5	32	.	.	PUNCT
ertr-161	6	1	phone	phone	NOUN
ertr-161	6	2	:	:	PUNCT
ertr-161	7	1	[	[	X
ertr-161	7	2	60	60	NUM
ertr-161	7	3	]	]	SYM
ertr-161	7	4	3	3	NUM
ertr-161	7	5	8921	8921	NUM
ertr-161	7	6	3780	3780	NUM
ertr-161	7	7	email	email	NOUN
ertr-161	7	8	:	:	PUNCT
ertr-161	7	9	aama@ukm.edu.my	aama@ukm.edu.my	PROPN
ertr-161	7	10	atefeh	atefeh	PROPN
ertr-161	7	11	maghzi	maghzi	PROPN
ertr-161	7	12	newcastle	newcastle	PROPN
ertr-161	7	13	business	business	PROPN
ertr-161	7	14	school	school	PROPN
ertr-161	7	15	university	university	PROPN
ertr-161	7	16	of	of	ADP
ertr-161	7	17	newcastle	newcastle	PROPN
ertr-161	7	18	university	university	PROPN
ertr-161	7	19	drive	drive	NOUN
ertr-161	7	20	,	,	PUNCT
ertr-161	7	21	callaghan	callaghan	PROPN
ertr-161	7	22	nsw	nsw	PROPN
ertr-161	7	23	2308	2308	NUM
ertr-161	7	24	,	,	PUNCT
ertr-161	7	25	australia	australia	PROPN
ertr-161	7	26	.	.	PUNCT
ertr-161	8	1	phone	phone	NOUN
ertr-161	8	2	:	:	PUNCT
ertr-161	9	1	[	[	X
ertr-161	9	2	60	60	NUM
ertr-161	9	3	]	]	SYM
ertr-161	9	4	017	017	NUM
ertr-161	9	5	2925	2925	NUM
ertr-161	9	6	886	886	NUM
ertr-161	9	7	.	.	PUNCT
ertr-161	10	1	email	email	NOUN
ertr-161	10	2	:	:	PUNCT
ertr-161	11	1	atefehmaghzi@gmail.com	atefehmaghzi@gmail.com	X
ertr-161	11	2	.	.	PUNCT
ertr-161	12	1	jason	jason	PROPN
ertr-161	12	2	lam	lam	PROPN
ertr-161	12	3	mun	mun	PROPN
ertr-161	12	4	soon	soon	ADV
ertr-161	12	5	faculty	faculty	NOUN
ertr-161	12	6	of	of	ADP
ertr-161	12	7	business	business	NOUN
ertr-161	12	8	multimedia	multimedia	PROPN
ertr-161	12	9	university	university	PROPN
ertr-161	12	10	jalan	jalan	PROPN
ertr-161	12	11	ayer	ayer	PROPN
ertr-161	12	12	keroh	keroh	PROPN
ertr-161	12	13	lama	lama	PROPN
ertr-161	12	14	75450	75450	NUM
ertr-161	12	15	,	,	PUNCT
ertr-161	12	16	bukit	bukit	PROPN
ertr-161	12	17	beruang	beruang	PROPN
ertr-161	12	18	melaka	melaka	PROPN
ertr-161	12	19	,	,	PUNCT
ertr-161	12	20	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	12	21	mailto:atefehmaghzi@gmail.com	mailto:atefehmaghzi@gmail.com	X
ertr-161	13	1	e	e	NOUN
ertr-161	13	2	-	-	NOUN
ertr-161	13	3	review	review	NOUN
ertr-161	13	4	of	of	ADP
ertr-161	13	5	tourism	tourism	NOUN
ertr-161	13	6	research	research	NOUN
ertr-161	13	7	(	(	PUNCT
ertr-161	13	8	ertr	ertr	NOUN
ertr-161	13	9	)	)	PUNCT
ertr-161	13	10	,	,	PUNCT
ertr-161	13	11	vol	vol	NOUN
ertr-161	13	12	.	.	PROPN
ertr-161	13	13	15	15	NUM
ertr-161	13	14	,	,	PUNCT
ertr-161	13	15	no	no	INTJ
ertr-161	13	16	.	.	NOUN
ertr-161	13	17	1	1	NUM
ertr-161	13	18	,	,	PUNCT
ertr-161	13	19	2018	2018	NUM
ertr-161	13	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	13	21	2	2	NUM
ertr-161	13	22	malaysia	malaysia	PROPN
ertr-161	13	23	.	.	PUNCT
ertr-161	14	1	phone	phone	NOUN
ertr-161	14	2	:	:	PUNCT
ertr-161	15	1	[	[	X
ertr-161	15	2	60	60	NUM
ertr-161	15	3	]	]	SYM
ertr-161	15	4	012	012	NUM
ertr-161	15	5	623	623	NUM
ertr-161	15	6	2317	2317	NUM
ertr-161	15	7	.	.	PUNCT
ertr-161	16	1	email	email	NOUN
ertr-161	16	2	:	:	PUNCT
ertr-161	16	3	mslam@mmu.edu.my	mslam@mmu.edu.my	PROPN
ertr-161	16	4	.	.	PUNCT
ertr-161	17	1	syed	syed	PROPN
ertr-161	17	2	shah	shah	PROPN
ertr-161	17	3	alam	alam	PROPN
ertr-161	17	4	faculty	faculty	PROPN
ertr-161	17	5	of	of	ADP
ertr-161	17	6	economics	economic	NOUN
ertr-161	17	7	and	and	CCONJ
ertr-161	17	8	management	management	NOUN
ertr-161	17	9	universiti	universiti	PROPN
ertr-161	17	10	kebangsaan	kebangsaan	PROPN
ertr-161	17	11	malaysia	malaysia	PROPN
ertr-161	17	12	43600	43600	NUM
ertr-161	17	13	ukm	ukm	PROPN
ertr-161	17	14	bangi	bangi	PROPN
ertr-161	17	15	,	,	PUNCT
ertr-161	17	16	selangor	selangor	PROPN
ertr-161	17	17	malaysia	malaysia	PROPN
ertr-161	17	18	.	.	PUNCT
ertr-161	18	1	phone	phone	NOUN
ertr-161	18	2	:	:	PUNCT
ertr-161	19	1	[	[	X
ertr-161	19	2	60	60	NUM
ertr-161	19	3	]	]	SYM
ertr-161	19	4	3	3	NUM
ertr-161	19	5	8921	8921	NUM
ertr-161	19	6	3724	3724	NUM
ertr-161	19	7	email	email	NOUN
ertr-161	19	8	:	:	PUNCT
ertr-161	19	9	shahalam@ukm.edu.my	shahalam@ukm.edu.my	PROPN
ertr-161	19	10	dr	dr	PROPN
ertr-161	19	11	ahmad	ahmad	PROPN
ertr-161	19	12	azmi	azmi	PROPN
ertr-161	19	13	m.ariffin	m.ariffin	NOUN
ertr-161	19	14	is	be	AUX
ertr-161	19	15	an	an	DET
ertr-161	19	16	associate	associate	ADJ
ertr-161	19	17	professor	professor	NOUN
ertr-161	19	18	of	of	ADP
ertr-161	19	19	marketing	marketing	NOUN
ertr-161	19	20	at	at	ADP
ertr-161	19	21	ukm	ukm	PROPN
ertr-161	19	22	-	-	PUNCT
ertr-161	19	23	graduate	graduate	NOUN
ertr-161	19	24	school	school	NOUN
ertr-161	19	25	of	of	ADP
ertr-161	19	26	business	business	NOUN
ertr-161	19	27	,	,	PUNCT
ertr-161	19	28	universiti	universiti	PROPN
ertr-161	19	29	kebangsaan	kebangsaan	PROPN
ertr-161	19	30	malaysia	malaysia	PROPN
ertr-161	19	31	(	(	PUNCT
ertr-161	19	32	ukm	ukm	PROPN
ertr-161	19	33	)	)	PUNCT
ertr-161	19	34	.	.	PUNCT
ertr-161	20	1	his	his	PRON
ertr-161	20	2	research	research	NOUN
ertr-161	20	3	interests	interest	NOUN
ertr-161	20	4	are	be	AUX
ertr-161	20	5	in	in	ADP
ertr-161	20	6	the	the	DET
ertr-161	20	7	areas	area	NOUN
ertr-161	20	8	of	of	ADP
ertr-161	20	9	tourism	tourism	NOUN
ertr-161	20	10	and	and	CCONJ
ertr-161	20	11	hospitality	hospitality	NOUN
ertr-161	20	12	services	service	NOUN
ertr-161	20	13	,	,	PUNCT
ertr-161	20	14	as	as	ADV
ertr-161	20	15	well	well	ADV
ertr-161	20	16	as	as	ADP
ertr-161	20	17	tourist	tourist	NOUN
ertr-161	20	18	behaviour	behaviour	NOUN
ertr-161	20	19	.	.	PUNCT
ertr-161	21	1	ms	ms	PROPN
ertr-161	21	2	atefeh	atefeh	PROPN
ertr-161	21	3	maghzi	maghzi	PROPN
ertr-161	21	4	is	be	AUX
ertr-161	21	5	a	a	DET
ertr-161	21	6	doctoral	doctoral	ADJ
ertr-161	21	7	student	student	NOUN
ertr-161	21	8	at	at	ADP
ertr-161	21	9	newcastle	newcastle	PROPN
ertr-161	21	10	business	business	PROPN
ertr-161	21	11	school	school	PROPN
ertr-161	21	12	,	,	PUNCT
ertr-161	21	13	university	university	NOUN
ertr-161	21	14	of	of	ADP
ertr-161	21	15	newcastle	newcastle	PROPN
ertr-161	21	16	with	with	ADP
ertr-161	21	17	research	research	NOUN
ertr-161	21	18	interests	interest	NOUN
ertr-161	21	19	in	in	ADP
ertr-161	21	20	strategic	strategic	ADJ
ertr-161	21	21	management	management	NOUN
ertr-161	21	22	and	and	CCONJ
ertr-161	21	23	marketing	marketing	NOUN
ertr-161	21	24	environment	environment	NOUN
ertr-161	21	25	.	.	PUNCT
ertr-161	22	1	dr	dr	PROPN
ertr-161	22	2	jason	jason	PROPN
ertr-161	22	3	lam	lam	PROPN
ertr-161	22	4	mun	mun	PROPN
ertr-161	22	5	soon	soon	ADV
ertr-161	22	6	is	be	AUX
ertr-161	22	7	lecturer	lecturer	NOUN
ertr-161	22	8	at	at	ADP
ertr-161	22	9	faculty	faculty	NOUN
ertr-161	22	10	of	of	ADP
ertr-161	22	11	business	business	NOUN
ertr-161	22	12	,	,	PUNCT
ertr-161	22	13	multimedia	multimedia	NOUN
ertr-161	22	14	university	university	NOUN
ertr-161	22	15	with	with	ADP
ertr-161	22	16	research	research	NOUN
ertr-161	22	17	interests	interest	NOUN
ertr-161	22	18	in	in	ADP
ertr-161	22	19	edutourism	edutourism	NOUN
ertr-161	22	20	marketing	marketing	NOUN
ertr-161	22	21	and	and	CCONJ
ertr-161	22	22	services	service	NOUN
ertr-161	22	23	marketing	marketing	NOUN
ertr-161	22	24	.	.	PUNCT
ertr-161	23	1	dr	dr	PROPN
ertr-161	23	2	syed	syed	PROPN
ertr-161	23	3	shah	shah	PROPN
ertr-161	23	4	alam	alam	PROPN
ertr-161	23	5	is	be	AUX
ertr-161	23	6	an	an	DET
ertr-161	23	7	associate	associate	ADJ
ertr-161	23	8	professor	professor	NOUN
ertr-161	23	9	of	of	ADP
ertr-161	23	10	marketing	marketing	NOUN
ertr-161	23	11	at	at	ADP
ertr-161	23	12	faculty	faculty	NOUN
ertr-161	23	13	of	of	ADP
ertr-161	23	14	economics	economic	NOUN
ertr-161	23	15	and	and	CCONJ
ertr-161	23	16	management	management	NOUN
ertr-161	23	17	,	,	PUNCT
ertr-161	23	18	universiti	universiti	PROPN
ertr-161	23	19	kebangsaan	kebangsaan	PROPN
ertr-161	23	20	malaysia	malaysia	PROPN
ertr-161	23	21	(	(	PUNCT
ertr-161	23	22	ukm	ukm	PROPN
ertr-161	23	23	)	)	PUNCT
ertr-161	23	24	.	.	PUNCT
ertr-161	24	1	his	his	PRON
ertr-161	24	2	research	research	NOUN
ertr-161	24	3	interests	interest	NOUN
ertr-161	24	4	are	be	AUX
ertr-161	24	5	in	in	ADP
ertr-161	24	6	the	the	DET
ertr-161	24	7	areas	area	NOUN
ertr-161	24	8	of	of	ADP
ertr-161	24	9	internet	internet	NOUN
ertr-161	24	10	marketing	marketing	NOUN
ertr-161	24	11	and	and	CCONJ
ertr-161	24	12	consumer	consumer	NOUN
ertr-161	24	13	behaviour	behaviour	NOUN
ertr-161	24	14	.	.	PUNCT
ertr-161	25	1	introduction	introduction	NOUN
ertr-161	25	2	the	the	DET
ertr-161	25	3	tourism	tourism	NOUN
ertr-161	25	4	sector	sector	NOUN
ertr-161	25	5	has	have	AUX
ertr-161	25	6	played	play	VERB
ertr-161	25	7	a	a	DET
ertr-161	25	8	significant	significant	ADJ
ertr-161	25	9	role	role	NOUN
ertr-161	25	10	in	in	ADP
ertr-161	25	11	contributing	contribute	VERB
ertr-161	25	12	to	to	ADP
ertr-161	25	13	the	the	DET
ertr-161	25	14	malaysian	malaysian	ADJ
ertr-161	25	15	economy	economy	NOUN
ertr-161	25	16	over	over	ADP
ertr-161	25	17	the	the	DET
ertr-161	25	18	last	last	ADJ
ertr-161	25	19	ten	ten	NUM
ertr-161	25	20	years	year	NOUN
ertr-161	25	21	(	(	PUNCT
ertr-161	25	22	ariffin	ariffin	PROPN
ertr-161	25	23	&	&	CCONJ
ertr-161	25	24	hasim	hasim	PROPN
ertr-161	25	25	2010	2010	NUM
ertr-161	25	26	;	;	PUNCT
ertr-161	25	27	ariffin	ariffin	NOUN
ertr-161	25	28	2013	2013	NUM
ertr-161	25	29	)	)	PUNCT
ertr-161	25	30	.	.	PUNCT
ertr-161	26	1	the	the	DET
ertr-161	26	2	malaysian	malaysian	ADJ
ertr-161	26	3	hotel	hotel	NOUN
ertr-161	26	4	industry	industry	NOUN
ertr-161	26	5	,	,	PUNCT
ertr-161	26	6	including	include	VERB
ertr-161	26	7	the	the	DET
ertr-161	26	8	luxury	luxury	NOUN
ertr-161	26	9	segment	segment	NOUN
ertr-161	26	10	,	,	PUNCT
ertr-161	26	11	is	be	AUX
ertr-161	26	12	also	also	ADV
ertr-161	26	13	expanding	expand	VERB
ertr-161	26	14	radically	radically	ADV
ertr-161	26	15	in	in	ADP
ertr-161	26	16	line	line	NOUN
ertr-161	26	17	with	with	ADP
ertr-161	26	18	the	the	DET
ertr-161	26	19	robust	robust	ADJ
ertr-161	26	20	development	development	NOUN
ertr-161	26	21	in	in	ADP
ertr-161	26	22	the	the	DET
ertr-161	26	23	tourism	tourism	NOUN
ertr-161	26	24	industry	industry	NOUN
ertr-161	26	25	of	of	ADP
ertr-161	26	26	the	the	DET
ertr-161	26	27	country	country	NOUN
ertr-161	26	28	(	(	PUNCT
ertr-161	26	29	ahmad	ahmad	PROPN
ertr-161	26	30	,	,	PUNCT
ertr-161	26	31	ariffin	ariffin	PROPN
ertr-161	26	32	&	&	CCONJ
ertr-161	26	33	ahmad	ahmad	PROPN
ertr-161	26	34	2008	2008	NUM
ertr-161	26	35	)	)	PUNCT
ertr-161	26	36	.	.	PUNCT
ertr-161	27	1	a	a	DET
ertr-161	27	2	luxury	luxury	NOUN
ertr-161	27	3	hotel	hotel	NOUN
ertr-161	27	4	establishment	establishment	NOUN
ertr-161	27	5	is	be	AUX
ertr-161	27	6	a	a	DET
ertr-161	27	7	lodging	lodging	NOUN
ertr-161	27	8	establishment	establishment	NOUN
ertr-161	27	9	that	that	PRON
ertr-161	27	10	offers	offer	VERB
ertr-161	27	11	premium	premium	ADJ
ertr-161	27	12	services	service	NOUN
ertr-161	27	13	,	,	PUNCT
ertr-161	27	14	and	and	CCONJ
ertr-161	27	15	that	that	PRON
ertr-161	27	16	places	place	VERB
ertr-161	27	17	importance	importance	NOUN
ertr-161	27	18	not	not	PART
ertr-161	27	19	only	only	ADV
ertr-161	27	20	on	on	ADP
ertr-161	27	21	the	the	DET
ertr-161	27	22	physical	physical	ADJ
ertr-161	27	23	aspects	aspect	NOUN
ertr-161	27	24	of	of	ADP
ertr-161	27	25	the	the	DET
ertr-161	27	26	hotel	hotel	NOUN
ertr-161	27	27	but	but	CCONJ
ertr-161	27	28	also	also	ADV
ertr-161	27	29	on	on	ADP
ertr-161	27	30	the	the	DET
ertr-161	27	31	non	non	ADJ
ertr-161	27	32	-	-	ADJ
ertr-161	27	33	physical	physical	ADJ
ertr-161	27	34	aspects	aspect	NOUN
ertr-161	27	35	,	,	PUNCT
ertr-161	27	36	including	include	VERB
ertr-161	27	37	consumer	consumer	NOUN
ertr-161	27	38	emotional	emotional	ADJ
ertr-161	27	39	attachment	attachment	NOUN
ertr-161	27	40	with	with	ADP
ertr-161	27	41	the	the	DET
ertr-161	27	42	hotel	hotel	NOUN
ertr-161	27	43	and	and	CCONJ
ertr-161	27	44	its	its	PRON
ertr-161	27	45	employees	employee	NOUN
ertr-161	27	46	.	.	PUNCT
ertr-161	28	1	it	it	PRON
ertr-161	28	2	is	be	AUX
ertr-161	28	3	the	the	DET
ertr-161	28	4	ultimate	ultimate	ADJ
ertr-161	28	5	aim	aim	NOUN
ertr-161	28	6	of	of	ADP
ertr-161	28	7	such	such	ADJ
ertr-161	28	8	luxury	luxury	NOUN
ertr-161	28	9	hotels	hotel	NOUN
ertr-161	28	10	to	to	PART
ertr-161	28	11	provide	provide	VERB
ertr-161	28	12	their	their	PRON
ertr-161	28	13	valued	value	VERB
ertr-161	28	14	,	,	PUNCT
ertr-161	28	15	affluent	affluent	ADJ
ertr-161	28	16	customers	customer	NOUN
ertr-161	28	17	with	with	ADP
ertr-161	28	18	“	"	PUNCT
ertr-161	28	19	memorable	memorable	ADJ
ertr-161	28	20	staying	staying	NOUN
ertr-161	28	21	experiences	experience	NOUN
ertr-161	28	22	”	"	PUNCT
ertr-161	28	23	.	.	PUNCT
ertr-161	29	1	it	it	PRON
ertr-161	29	2	was	be	AUX
ertr-161	29	3	argued	argue	VERB
ertr-161	29	4	by	by	ADP
ertr-161	29	5	lashley	lashley	NOUN
ertr-161	29	6	(	(	PUNCT
ertr-161	29	7	2008	2008	NUM
ertr-161	29	8	)	)	PUNCT
ertr-161	29	9	that	that	SCONJ
ertr-161	29	10	if	if	SCONJ
ertr-161	29	11	the	the	DET
ertr-161	29	12	goal	goal	NOUN
ertr-161	29	13	of	of	ADP
ertr-161	29	14	a	a	DET
ertr-161	29	15	company	company	NOUN
ertr-161	29	16	is	be	AUX
ertr-161	29	17	to	to	PART
ertr-161	29	18	ensure	ensure	VERB
ertr-161	29	19	that	that	SCONJ
ertr-161	29	20	their	their	PRON
ertr-161	29	21	customers	customer	NOUN
ertr-161	29	22	enjoy	enjoy	VERB
ertr-161	29	23	“	"	PUNCT
ertr-161	29	24	memorable	memorable	ADJ
ertr-161	29	25	experiences	experience	NOUN
ertr-161	29	26	”	"	PUNCT
ertr-161	29	27	,	,	PUNCT
ertr-161	29	28	then	then	ADV
ertr-161	29	29	hospitality	hospitality	NOUN
ertr-161	29	30	is	be	AUX
ertr-161	29	31	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	29	32	e	e	NOUN
ertr-161	29	33	-	-	NOUN
ertr-161	29	34	review	review	NOUN
ertr-161	29	35	of	of	ADP
ertr-161	29	36	tourism	tourism	NOUN
ertr-161	29	37	research	research	NOUN
ertr-161	29	38	(	(	PUNCT
ertr-161	29	39	ertr	ertr	NOUN
ertr-161	29	40	)	)	PUNCT
ertr-161	29	41	,	,	PUNCT
ertr-161	29	42	vol	vol	NOUN
ertr-161	29	43	.	.	PROPN
ertr-161	29	44	15	15	NUM
ertr-161	29	45	,	,	PUNCT
ertr-161	29	46	no	no	INTJ
ertr-161	29	47	.	.	NOUN
ertr-161	29	48	1	1	NUM
ertr-161	29	49	,	,	PUNCT
ertr-161	29	50	2018	2018	NUM
ertr-161	29	51	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	29	52	3	3	NUM
ertr-161	29	53	a	a	DET
ertr-161	29	54	vital	vital	ADJ
ertr-161	29	55	hosting	host	VERB
ertr-161	29	56	behaviour	behaviour	NOUN
ertr-161	29	57	attribute	attribute	NOUN
ertr-161	29	58	.	.	PUNCT
ertr-161	30	1	hospitality	hospitality	NOUN
ertr-161	30	2	is	be	AUX
ertr-161	30	3	also	also	ADV
ertr-161	30	4	widely	widely	ADV
ertr-161	30	5	referred	refer	VERB
ertr-161	30	6	to	to	ADP
ertr-161	30	7	as	as	ADP
ertr-161	30	8	an	an	DET
ertr-161	30	9	“	"	PUNCT
ertr-161	30	10	enhancing	enhance	VERB
ertr-161	30	11	service	service	NOUN
ertr-161	30	12	”	"	PUNCT
ertr-161	30	13	(	(	PUNCT
ertr-161	30	14	lovelock	lovelock	PROPN
ertr-161	30	15	et	et	PROPN
ertr-161	30	16	al	al	PROPN
ertr-161	30	17	.	.	PROPN
ertr-161	30	18	2009	2009	NUM
ertr-161	30	19	)	)	PUNCT
ertr-161	30	20	where	where	SCONJ
ertr-161	30	21	it	it	PRON
ertr-161	30	22	is	be	AUX
ertr-161	30	23	vital	vital	ADJ
ertr-161	30	24	to	to	PART
ertr-161	30	25	provide	provide	VERB
ertr-161	30	26	services	service	NOUN
ertr-161	30	27	of	of	ADP
ertr-161	30	28	exceptional	exceptional	ADJ
ertr-161	30	29	value	value	NOUN
ertr-161	30	30	.	.	PUNCT
ertr-161	31	1	in	in	ADP
ertr-161	31	2	general	general	ADJ
ertr-161	31	3	,	,	PUNCT
ertr-161	31	4	if	if	SCONJ
ertr-161	31	5	a	a	DET
ertr-161	31	6	guest	guest	NOUN
ertr-161	31	7	comes	come	VERB
ertr-161	31	8	away	away	ADV
ertr-161	31	9	feeling	feel	VERB
ertr-161	31	10	that	that	SCONJ
ertr-161	31	11	the	the	DET
ertr-161	31	12	host	host	NOUN
ertr-161	31	13	went	go	VERB
ertr-161	31	14	out	out	ADP
ertr-161	31	15	of	of	ADP
ertr-161	31	16	the	the	DET
ertr-161	31	17	way	way	NOUN
ertr-161	31	18	to	to	PART
ertr-161	31	19	meet	meet	VERB
ertr-161	31	20	his	his	PRON
ertr-161	31	21	/	/	SYM
ertr-161	31	22	her	her	PRON
ertr-161	31	23	needs	need	NOUN
ertr-161	31	24	and	and	CCONJ
ertr-161	31	25	had	have	VERB
ertr-161	31	26	a	a	DET
ertr-161	31	27	sincere	sincere	ADJ
ertr-161	31	28	concern	concern	NOUN
ertr-161	31	29	for	for	ADP
ertr-161	31	30	his	his	PRON
ertr-161	31	31	/	/	SYM
ertr-161	31	32	her	her	PRON
ertr-161	31	33	personal	personal	ADJ
ertr-161	31	34	well	well	NOUN
ertr-161	31	35	-	-	PUNCT
ertr-161	31	36	being	being	NOUN
ertr-161	31	37	,	,	PUNCT
ertr-161	31	38	then	then	ADV
ertr-161	31	39	it	it	PRON
ertr-161	31	40	can	can	AUX
ertr-161	31	41	be	be	AUX
ertr-161	31	42	said	say	VERB
ertr-161	31	43	that	that	SCONJ
ertr-161	31	44	the	the	DET
ertr-161	31	45	guest	guest	NOUN
ertr-161	31	46	has	have	AUX
ertr-161	31	47	experienced	experience	VERB
ertr-161	31	48	hospitality	hospitality	NOUN
ertr-161	31	49	(	(	PUNCT
ertr-161	31	50	lashley	lashley	NOUN
ertr-161	31	51	and	and	CCONJ
ertr-161	31	52	morrison	morrison	PROPN
ertr-161	31	53	2000	2000	NUM
ertr-161	31	54	)	)	PUNCT
ertr-161	31	55	.	.	PUNCT
ertr-161	32	1	a	a	DET
ertr-161	32	2	high	high	ADJ
ertr-161	32	3	level	level	NOUN
ertr-161	32	4	of	of	ADP
ertr-161	32	5	hospitality	hospitality	NOUN
ertr-161	32	6	would	would	AUX
ertr-161	32	7	result	result	VERB
ertr-161	32	8	in	in	ADP
ertr-161	32	9	the	the	DET
ertr-161	32	10	development	development	NOUN
ertr-161	32	11	of	of	ADP
ertr-161	32	12	a	a	DET
ertr-161	32	13	powerful	powerful	ADJ
ertr-161	32	14	emotional	emotional	ADJ
ertr-161	32	15	attachment	attachment	NOUN
ertr-161	32	16	between	between	ADP
ertr-161	32	17	the	the	DET
ertr-161	32	18	guest	guest	NOUN
ertr-161	32	19	and	and	CCONJ
ertr-161	32	20	the	the	DET
ertr-161	32	21	hotel	hotel	NOUN
ertr-161	32	22	,	,	PUNCT
ertr-161	32	23	something	something	PRON
ertr-161	32	24	that	that	PRON
ertr-161	32	25	rival	rival	ADJ
ertr-161	32	26	hotels	hotel	NOUN
ertr-161	32	27	would	would	AUX
ertr-161	32	28	find	find	VERB
ertr-161	32	29	hard	hard	ADJ
ertr-161	32	30	to	to	PART
ertr-161	32	31	duplicate	duplicate	VERB
ertr-161	32	32	.	.	PUNCT
ertr-161	33	1	according	accord	VERB
ertr-161	33	2	to	to	ADP
ertr-161	33	3	ariffin	ariffin	NOUN
ertr-161	33	4	and	and	CCONJ
ertr-161	33	5	maghzi	maghzi	PROPN
ertr-161	33	6	(	(	PUNCT
ertr-161	33	7	2012	2012	NUM
ertr-161	33	8	)	)	PUNCT
ertr-161	33	9	and	and	CCONJ
ertr-161	33	10	ariffin	ariffin	NOUN
ertr-161	33	11	(	(	PUNCT
ertr-161	33	12	2009	2009	NUM
ertr-161	33	13	)	)	PUNCT
ertr-161	33	14	,	,	PUNCT
ertr-161	33	15	in	in	ADP
ertr-161	33	16	terms	term	NOUN
ertr-161	33	17	of	of	ADP
ertr-161	33	18	the	the	DET
ertr-161	33	19	services	service	NOUN
ertr-161	33	20	provided	provide	VERB
ertr-161	33	21	by	by	ADP
ertr-161	33	22	a	a	DET
ertr-161	33	23	hotel	hotel	NOUN
ertr-161	33	24	,	,	PUNCT
ertr-161	33	25	there	there	PRON
ertr-161	33	26	are	be	VERB
ertr-161	33	27	five	five	NUM
ertr-161	33	28	distinct	distinct	ADJ
ertr-161	33	29	but	but	CCONJ
ertr-161	33	30	inter	inter	ADJ
ertr-161	33	31	-	-	ADJ
ertr-161	33	32	related	relate	VERB
ertr-161	33	33	dimensions	dimension	NOUN
ertr-161	33	34	that	that	PRON
ertr-161	33	35	can	can	AUX
ertr-161	33	36	be	be	AUX
ertr-161	33	37	used	use	VERB
ertr-161	33	38	to	to	PART
ertr-161	33	39	define	define	VERB
ertr-161	33	40	hospitality	hospitality	NOUN
ertr-161	33	41	,	,	PUNCT
ertr-161	33	42	and	and	CCONJ
ertr-161	33	43	these	these	PRON
ertr-161	33	44	are	be	AUX
ertr-161	33	45	personalization	personalization	NOUN
ertr-161	33	46	,	,	PUNCT
ertr-161	33	47	warm	warm	ADJ
ertr-161	33	48	welcoming	welcoming	ADJ
ertr-161	33	49	,	,	PUNCT
ertr-161	33	50	special	special	ADJ
ertr-161	33	51	relationship	relationship	NOUN
ertr-161	33	52	,	,	PUNCT
ertr-161	33	53	straight	straight	ADV
ertr-161	33	54	from	from	ADP
ertr-161	33	55	the	the	DET
ertr-161	33	56	heart	heart	NOUN
ertr-161	33	57	and	and	CCONJ
ertr-161	33	58	comfort	comfort	NOUN
ertr-161	33	59	.	.	PUNCT
ertr-161	34	1	personalization	personalization	NOUN
ertr-161	34	2	denotes	denote	VERB
ertr-161	34	3	any	any	DET
ertr-161	34	4	behavior	behavior	NOUN
ertr-161	34	5	that	that	PRON
ertr-161	34	6	arises	arise	VERB
ertr-161	34	7	in	in	ADP
ertr-161	34	8	all	all	DET
ertr-161	34	9	communications	communication	NOUN
ertr-161	34	10	aimed	aim	VERB
ertr-161	34	11	at	at	ADP
ertr-161	34	12	enabling	enable	VERB
ertr-161	34	13	a	a	DET
ertr-161	34	14	customer	customer	NOUN
ertr-161	34	15	to	to	PART
ertr-161	34	16	feel	feel	VERB
ertr-161	34	17	he	he	PRON
ertr-161	34	18	/	/	PUNCT
ertr-161	35	1	she	she	PRON
ertr-161	35	2	is	be	AUX
ertr-161	35	3	receiving	receive	VERB
ertr-161	35	4	individual	individual	ADJ
ertr-161	35	5	attention	attention	NOUN
ertr-161	35	6	(	(	PUNCT
ertr-161	35	7	surprenant	surprenant	NOUN
ertr-161	35	8	&	&	CCONJ
ertr-161	35	9	solomon	solomon	PROPN
ertr-161	35	10	1987	1987	NUM
ertr-161	35	11	)	)	PUNCT
ertr-161	35	12	.	.	PUNCT
ertr-161	36	1	the	the	DET
ertr-161	36	2	second	second	ADJ
ertr-161	36	3	dimension	dimension	NOUN
ertr-161	36	4	,	,	PUNCT
ertr-161	36	5	warm	warm	ADJ
ertr-161	36	6	welcoming	welcoming	NOUN
ertr-161	36	7	,	,	PUNCT
ertr-161	36	8	concerns	concern	VERB
ertr-161	36	9	the	the	DET
ertr-161	36	10	ritual	ritual	NOUN
ertr-161	36	11	,	,	PUNCT
ertr-161	36	12	manner	manner	NOUN
ertr-161	36	13	or	or	CCONJ
ertr-161	36	14	approach	approach	NOUN
ertr-161	36	15	that	that	PRON
ertr-161	36	16	is	be	AUX
ertr-161	36	17	employed	employ	VERB
ertr-161	36	18	by	by	ADP
ertr-161	36	19	the	the	DET
ertr-161	36	20	hotel	hotel	NOUN
ertr-161	36	21	to	to	PART
ertr-161	36	22	greet	greet	VERB
ertr-161	36	23	its	its	PRON
ertr-161	36	24	guests	guest	NOUN
ertr-161	36	25	on	on	ADP
ertr-161	36	26	their	their	PRON
ertr-161	36	27	arrival	arrival	NOUN
ertr-161	36	28	.	.	PUNCT
ertr-161	37	1	special	special	ADJ
ertr-161	37	2	relationship	relationship	NOUN
ertr-161	37	3	refers	refer	VERB
ertr-161	37	4	mainly	mainly	ADV
ertr-161	37	5	to	to	ADP
ertr-161	37	6	the	the	DET
ertr-161	37	7	capacity	capacity	NOUN
ertr-161	37	8	of	of	ADP
ertr-161	37	9	the	the	DET
ertr-161	37	10	hotel	hotel	NOUN
ertr-161	37	11	to	to	PART
ertr-161	37	12	meet	meet	VERB
ertr-161	37	13	the	the	DET
ertr-161	37	14	unique	unique	ADJ
ertr-161	37	15	needs	need	NOUN
ertr-161	37	16	of	of	ADP
ertr-161	37	17	their	their	PRON
ertr-161	37	18	guests	guest	NOUN
ertr-161	37	19	that	that	PRON
ertr-161	37	20	extend	extend	VERB
ertr-161	37	21	beyond	beyond	ADP
ertr-161	37	22	the	the	DET
ertr-161	37	23	regular	regular	ADJ
ertr-161	37	24	services	service	NOUN
ertr-161	37	25	that	that	PRON
ertr-161	37	26	are	be	AUX
ertr-161	37	27	offered	offer	VERB
ertr-161	37	28	.	.	PUNCT
ertr-161	38	1	the	the	DET
ertr-161	38	2	fourth	fourth	ADJ
ertr-161	38	3	dimension	dimension	NOUN
ertr-161	38	4	,	,	PUNCT
ertr-161	38	5	“	"	PUNCT
ertr-161	38	6	straight	straight	ADV
ertr-161	38	7	from	from	ADP
ertr-161	38	8	the	the	DET
ertr-161	38	9	heart	heart	NOUN
ertr-161	38	10	”	"	PUNCT
ertr-161	38	11	,	,	PUNCT
ertr-161	38	12	is	be	AUX
ertr-161	38	13	concerned	concern	VERB
ertr-161	38	14	with	with	ADP
ertr-161	38	15	the	the	DET
ertr-161	38	16	authenticity	authenticity	NOUN
ertr-161	38	17	of	of	ADP
ertr-161	38	18	the	the	DET
ertr-161	38	19	service	service	NOUN
ertr-161	38	20	,	,	PUNCT
ertr-161	38	21	where	where	SCONJ
ertr-161	38	22	service	service	NOUN
ertr-161	38	23	should	should	AUX
ertr-161	38	24	be	be	AUX
ertr-161	38	25	part	part	NOUN
ertr-161	38	26	of	of	ADP
ertr-161	38	27	the	the	DET
ertr-161	38	28	natural	natural	ADJ
ertr-161	38	29	charm	charm	NOUN
ertr-161	38	30	of	of	ADP
ertr-161	38	31	the	the	DET
ertr-161	38	32	hotel	hotel	NOUN
ertr-161	38	33	and	and	CCONJ
ertr-161	38	34	not	not	PART
ertr-161	38	35	because	because	SCONJ
ertr-161	38	36	of	of	ADP
ertr-161	38	37	any	any	DET
ertr-161	38	38	regulation	regulation	NOUN
ertr-161	38	39	or	or	CCONJ
ertr-161	38	40	reward	reward	NOUN
ertr-161	38	41	system	system	NOUN
ertr-161	38	42	.	.	PUNCT
ertr-161	39	1	finally	finally	ADV
ertr-161	39	2	,	,	PUNCT
ertr-161	39	3	comfort	comfort	NOUN
ertr-161	39	4	means	mean	VERB
ertr-161	39	5	focussing	focusse	VERB
ertr-161	39	6	not	not	PART
ertr-161	39	7	only	only	ADV
ertr-161	39	8	on	on	ADP
ertr-161	39	9	the	the	DET
ertr-161	39	10	physical	physical	ADJ
ertr-161	39	11	but	but	CCONJ
ertr-161	39	12	also	also	ADV
ertr-161	39	13	on	on	ADP
ertr-161	39	14	the	the	DET
ertr-161	39	15	psychological	psychological	ADJ
ertr-161	39	16	comfort	comfort	NOUN
ertr-161	39	17	of	of	ADP
ertr-161	39	18	the	the	DET
ertr-161	39	19	guests	guest	NOUN
ertr-161	39	20	throughout	throughout	ADP
ertr-161	39	21	their	their	PRON
ertr-161	39	22	stay	stay	NOUN
ertr-161	39	23	at	at	ADP
ertr-161	39	24	the	the	DET
ertr-161	39	25	hotel	hotel	NOUN
ertr-161	39	26	.	.	PUNCT
ertr-161	40	1	thus	thus	ADV
ertr-161	40	2	,	,	PUNCT
ertr-161	40	3	this	this	DET
ertr-161	40	4	study	study	NOUN
ertr-161	40	5	strives	strive	VERB
ertr-161	40	6	to	to	PART
ertr-161	40	7	add	add	VERB
ertr-161	40	8	to	to	ADP
ertr-161	40	9	the	the	DET
ertr-161	40	10	body	body	NOUN
ertr-161	40	11	of	of	ADP
ertr-161	40	12	knowledge	knowledge	NOUN
ertr-161	40	13	by	by	ADP
ertr-161	40	14	examining	examine	VERB
ertr-161	40	15	the	the	DET
ertr-161	40	16	influences	influence	NOUN
ertr-161	40	17	of	of	ADP
ertr-161	40	18	hospitality	hospitality	NOUN
ertr-161	40	19	dimensions	dimension	NOUN
ertr-161	40	20	in	in	ADP
ertr-161	40	21	the	the	DET
ertr-161	40	22	context	context	NOUN
ertr-161	40	23	of	of	ADP
ertr-161	40	24	luxury	luxury	NOUN
ertr-161	40	25	hotels	hotel	NOUN
ertr-161	40	26	.	.	PUNCT
ertr-161	41	1	although	although	SCONJ
ertr-161	41	2	ariffin	ariffin	PROPN
ertr-161	41	3	&	&	CCONJ
ertr-161	41	4	maghzi	maghzi	PROPN
ertr-161	41	5	(	(	PUNCT
ertr-161	41	6	2012	2012	NUM
ertr-161	41	7	)	)	PUNCT
ertr-161	41	8	successfully	successfully	ADV
ertr-161	41	9	explored	explore	VERB
ertr-161	41	10	the	the	DET
ertr-161	41	11	dimensionality	dimensionality	NOUN
ertr-161	41	12	of	of	ADP
ertr-161	41	13	hotel	hotel	NOUN
ertr-161	41	14	hospitality	hospitality	NOUN
ertr-161	41	15	,	,	PUNCT
ertr-161	41	16	known	know	VERB
ertr-161	41	17	as	as	ADP
ertr-161	41	18	hothos	hothos	PROPN
ertr-161	41	19	,	,	PUNCT
ertr-161	41	20	they	they	PRON
ertr-161	41	21	did	do	AUX
ertr-161	41	22	not	not	PART
ertr-161	41	23	explain	explain	VERB
ertr-161	41	24	how	how	SCONJ
ertr-161	41	25	these	these	DET
ertr-161	41	26	dimensions	dimension	NOUN
ertr-161	41	27	actually	actually	ADV
ertr-161	41	28	affect	affect	VERB
ertr-161	41	29	guest	guest	NOUN
ertr-161	41	30	satisfaction	satisfaction	NOUN
ertr-161	41	31	with	with	ADP
ertr-161	41	32	their	their	PRON
ertr-161	41	33	hotel	hotel	NOUN
ertr-161	41	34	experiences	experience	NOUN
ertr-161	41	35	.	.	PUNCT
ertr-161	42	1	this	this	DET
ertr-161	42	2	preliminary	preliminary	ADJ
ertr-161	42	3	study	study	NOUN
ertr-161	42	4	helps	help	VERB
ertr-161	42	5	to	to	PART
ertr-161	42	6	provide	provide	VERB
ertr-161	42	7	some	some	DET
ertr-161	42	8	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	42	9	e	e	NOUN
ertr-161	42	10	-	-	NOUN
ertr-161	42	11	review	review	NOUN
ertr-161	42	12	of	of	ADP
ertr-161	42	13	tourism	tourism	NOUN
ertr-161	42	14	research	research	NOUN
ertr-161	42	15	(	(	PUNCT
ertr-161	42	16	ertr	ertr	NOUN
ertr-161	42	17	)	)	PUNCT
ertr-161	42	18	,	,	PUNCT
ertr-161	42	19	vol	vol	NOUN
ertr-161	42	20	.	.	PROPN
ertr-161	42	21	15	15	NUM
ertr-161	42	22	,	,	PUNCT
ertr-161	42	23	no	no	INTJ
ertr-161	42	24	.	.	NOUN
ertr-161	42	25	1	1	NUM
ertr-161	42	26	,	,	PUNCT
ertr-161	42	27	2018	2018	NUM
ertr-161	42	28	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	42	29	4	4	NUM
ertr-161	42	30	insights	insight	NOUN
ertr-161	42	31	and	and	CCONJ
ertr-161	42	32	empirical	empirical	ADJ
ertr-161	42	33	evidence	evidence	NOUN
ertr-161	42	34	on	on	ADP
ertr-161	42	35	the	the	DET
ertr-161	42	36	influences	influence	NOUN
ertr-161	42	37	of	of	ADP
ertr-161	42	38	the	the	DET
ertr-161	42	39	five	five	NUM
ertr-161	42	40	dimensions	dimension	NOUN
ertr-161	42	41	of	of	ADP
ertr-161	42	42	hospitality	hospitality	NOUN
ertr-161	42	43	on	on	ADP
ertr-161	42	44	guest	guest	NOUN
ertr-161	42	45	satisfaction	satisfaction	NOUN
ertr-161	42	46	.	.	PUNCT
ertr-161	43	1	the	the	DET
ertr-161	43	2	specific	specific	ADJ
ertr-161	43	3	objectives	objective	NOUN
ertr-161	43	4	of	of	ADP
ertr-161	43	5	this	this	DET
ertr-161	43	6	study	study	NOUN
ertr-161	43	7	are	be	AUX
ertr-161	43	8	twofold	twofold	ADV
ertr-161	43	9	:	:	PUNCT
ertr-161	43	10	1	1	X
ertr-161	43	11	.	.	X
ertr-161	43	12	to	to	PART
ertr-161	43	13	ascertain	ascertain	VERB
ertr-161	43	14	how	how	SCONJ
ertr-161	43	15	the	the	DET
ertr-161	43	16	five	five	NUM
ertr-161	43	17	dimensions	dimension	NOUN
ertr-161	43	18	of	of	ADP
ertr-161	43	19	hotel	hotel	NOUN
ertr-161	43	20	hospitality	hospitality	NOUN
ertr-161	43	21	(	(	PUNCT
ertr-161	43	22	hothos	hothos	PROPN
ertr-161	43	23	)	)	PUNCT
ertr-161	43	24	are	be	AUX
ertr-161	43	25	related	relate	VERB
ertr-161	43	26	to	to	ADP
ertr-161	43	27	guest	guest	NOUN
ertr-161	43	28	satisfaction	satisfaction	NOUN
ertr-161	43	29	,	,	PUNCT
ertr-161	43	30	and	and	CCONJ
ertr-161	43	31	2	2	X
ertr-161	43	32	.	.	PUNCT
ertr-161	43	33	to	to	PART
ertr-161	43	34	examine	examine	VERB
ertr-161	43	35	how	how	SCONJ
ertr-161	43	36	the	the	DET
ertr-161	43	37	five	five	NUM
ertr-161	43	38	dimensions	dimension	NOUN
ertr-161	43	39	of	of	ADP
ertr-161	43	40	hotel	hotel	NOUN
ertr-161	43	41	hospitality	hospitality	NOUN
ertr-161	43	42	(	(	PUNCT
ertr-161	43	43	hothos	hothos	PROPN
ertr-161	43	44	)	)	PUNCT
ertr-161	43	45	predict	predict	VERB
ertr-161	43	46	the	the	DET
ertr-161	43	47	level	level	NOUN
ertr-161	43	48	of	of	ADP
ertr-161	43	49	satisfaction	satisfaction	NOUN
ertr-161	43	50	within	within	ADP
ertr-161	43	51	the	the	DET
ertr-161	43	52	context	context	NOUN
ertr-161	43	53	of	of	ADP
ertr-161	43	54	luxury	luxury	NOUN
ertr-161	43	55	hotel	hotel	NOUN
ertr-161	43	56	experiences	experience	NOUN
ertr-161	43	57	.	.	PUNCT
ertr-161	44	1	hospitality	hospitality	NOUN
ertr-161	44	2	and	and	CCONJ
ertr-161	44	3	guest	guest	NOUN
ertr-161	44	4	satisfaction	satisfaction	NOUN
ertr-161	44	5	lashley	lashley	NOUN
ertr-161	44	6	(	(	PUNCT
ertr-161	44	7	2008	2008	NUM
ertr-161	44	8	)	)	PUNCT
ertr-161	44	9	stated	state	VERB
ertr-161	44	10	that	that	SCONJ
ertr-161	44	11	hospitality	hospitality	NOUN
ertr-161	44	12	in	in	ADP
ertr-161	44	13	the	the	DET
ertr-161	44	14	commercial	commercial	ADJ
ertr-161	44	15	context	context	NOUN
ertr-161	44	16	comprised	comprise	VERB
ertr-161	44	17	the	the	DET
ertr-161	44	18	provision	provision	NOUN
ertr-161	44	19	of	of	ADP
ertr-161	44	20	food	food	NOUN
ertr-161	44	21	,	,	PUNCT
ertr-161	44	22	drinks	drink	NOUN
ertr-161	44	23	,	,	PUNCT
ertr-161	44	24	and	and	CCONJ
ertr-161	44	25	accommodation	accommodation	NOUN
ertr-161	44	26	by	by	ADP
ertr-161	44	27	service	service	NOUN
ertr-161	44	28	providers	provider	NOUN
ertr-161	44	29	such	such	ADJ
ertr-161	44	30	as	as	ADP
ertr-161	44	31	hotels	hotel	NOUN
ertr-161	44	32	,	,	PUNCT
ertr-161	44	33	cafes	cafe	NOUN
ertr-161	44	34	,	,	PUNCT
ertr-161	44	35	restaurants	restaurant	NOUN
ertr-161	44	36	and	and	CCONJ
ertr-161	44	37	caterers	caterer	NOUN
ertr-161	44	38	in	in	ADP
ertr-161	44	39	exchange	exchange	NOUN
ertr-161	44	40	for	for	ADP
ertr-161	44	41	a	a	DET
ertr-161	44	42	certain	certain	ADJ
ertr-161	44	43	sum	sum	NOUN
ertr-161	44	44	of	of	ADP
ertr-161	44	45	money	money	NOUN
ertr-161	44	46	.	.	PUNCT
ertr-161	45	1	hemmington	hemmington	PROPN
ertr-161	45	2	(	(	PUNCT
ertr-161	45	3	2007	2007	NUM
ertr-161	45	4	)	)	PUNCT
ertr-161	45	5	categorized	categorize	VERB
ertr-161	45	6	the	the	DET
ertr-161	45	7	five	five	NUM
ertr-161	45	8	major	major	ADJ
ertr-161	45	9	aspects	aspect	NOUN
ertr-161	45	10	of	of	ADP
ertr-161	45	11	hospitality	hospitality	NOUN
ertr-161	45	12	in	in	ADP
ertr-161	45	13	a	a	DET
ertr-161	45	14	business	business	NOUN
ertr-161	45	15	setting	setting	NOUN
ertr-161	45	16	as	as	ADP
ertr-161	45	17	the	the	DET
ertr-161	45	18	host	host	NOUN
ertr-161	45	19	-	-	PUNCT
ertr-161	45	20	guest	guest	NOUN
ertr-161	45	21	relationship	relationship	NOUN
ertr-161	45	22	,	,	PUNCT
ertr-161	45	23	generosity	generosity	NOUN
ertr-161	45	24	,	,	PUNCT
ertr-161	45	25	theatre	theatre	NOUN
ertr-161	45	26	and	and	CCONJ
ertr-161	45	27	performance	performance	NOUN
ertr-161	45	28	,	,	PUNCT
ertr-161	45	29	lots	lot	NOUN
ertr-161	45	30	of	of	ADP
ertr-161	45	31	little	little	ADJ
ertr-161	45	32	surprises	surprise	NOUN
ertr-161	45	33	,	,	PUNCT
ertr-161	45	34	and	and	CCONJ
ertr-161	45	35	safety	safety	NOUN
ertr-161	45	36	and	and	CCONJ
ertr-161	45	37	security	security	NOUN
ertr-161	45	38	.	.	PUNCT
ertr-161	46	1	all	all	DET
ertr-161	46	2	those	those	PRON
ertr-161	46	3	involved	involve	VERB
ertr-161	46	4	in	in	ADP
ertr-161	46	5	the	the	DET
ertr-161	46	6	hospitality	hospitality	NOUN
ertr-161	46	7	industry	industry	NOUN
ertr-161	46	8	must	must	AUX
ertr-161	46	9	endeavour	endeavour	VERB
ertr-161	46	10	to	to	PART
ertr-161	46	11	impress	impress	VERB
ertr-161	46	12	their	their	PRON
ertr-161	46	13	guests	guest	NOUN
ertr-161	46	14	with	with	ADP
ertr-161	46	15	their	their	PRON
ertr-161	46	16	services	service	NOUN
ertr-161	46	17	by	by	ADP
ertr-161	46	18	concentrating	concentrate	VERB
ertr-161	46	19	on	on	ADP
ertr-161	46	20	providing	provide	VERB
ertr-161	46	21	them	they	PRON
ertr-161	46	22	with	with	ADP
ertr-161	46	23	stimulating	stimulate	VERB
ertr-161	46	24	experiences	experience	NOUN
ertr-161	46	25	.	.	PUNCT
ertr-161	47	1	companies	company	NOUN
ertr-161	47	2	must	must	AUX
ertr-161	47	3	play	play	VERB
ertr-161	47	4	the	the	DET
ertr-161	47	5	role	role	NOUN
ertr-161	47	6	of	of	ADP
ertr-161	47	7	hosts	host	NOUN
ertr-161	47	8	at	at	ADP
ertr-161	47	9	a	a	DET
ertr-161	47	10	private	private	ADJ
ertr-161	47	11	gathering	gathering	NOUN
ertr-161	47	12	and	and	CCONJ
ertr-161	47	13	think	think	VERB
ertr-161	47	14	of	of	ADP
ertr-161	47	15	creative	creative	ADJ
ertr-161	47	16	ways	way	NOUN
ertr-161	47	17	to	to	PART
ertr-161	47	18	surprise	surprise	VERB
ertr-161	47	19	their	their	PRON
ertr-161	47	20	guests	guest	NOUN
ertr-161	47	21	with	with	ADP
ertr-161	47	22	a	a	DET
ertr-161	47	23	“	"	PUNCT
ertr-161	47	24	moment	moment	NOUN
ertr-161	47	25	of	of	ADP
ertr-161	47	26	truth	truth	NOUN
ertr-161	47	27	”	"	PUNCT
ertr-161	47	28	.	.	PUNCT
ertr-161	48	1	those	those	PRON
ertr-161	48	2	who	who	PRON
ertr-161	48	3	deal	deal	VERB
ertr-161	48	4	directly	directly	ADV
ertr-161	48	5	with	with	ADP
ertr-161	48	6	the	the	DET
ertr-161	48	7	guests	guest	NOUN
ertr-161	48	8	need	need	VERB
ertr-161	48	9	to	to	PART
ertr-161	48	10	perform	perform	VERB
ertr-161	48	11	similarly	similarly	ADV
ertr-161	48	12	to	to	ADP
ertr-161	48	13	professional	professional	ADJ
ertr-161	48	14	actors	actor	NOUN
ertr-161	48	15	providing	provide	VERB
ertr-161	48	16	endless	endless	ADJ
ertr-161	48	17	entertainment	entertainment	NOUN
ertr-161	48	18	.	.	PUNCT
ertr-161	49	1	as	as	ADP
ertr-161	49	2	for	for	ADP
ertr-161	49	3	the	the	DET
ertr-161	49	4	“	"	PUNCT
ertr-161	49	5	lots	lot	NOUN
ertr-161	49	6	of	of	ADP
ertr-161	49	7	little	little	ADJ
ertr-161	49	8	surprises	surprise	NOUN
ertr-161	49	9	”	"	PUNCT
ertr-161	49	10	dimension	dimension	NOUN
ertr-161	49	11	of	of	ADP
ertr-161	49	12	hospitality	hospitality	NOUN
ertr-161	49	13	,	,	PUNCT
ertr-161	49	14	ritzer	ritzer	X
ertr-161	49	15	(	(	PUNCT
ertr-161	49	16	2007	2007	NUM
ertr-161	49	17	)	)	PUNCT
ertr-161	49	18	proposed	propose	VERB
ertr-161	49	19	that	that	SCONJ
ertr-161	49	20	some	some	PRON
ertr-161	49	21	of	of	ADP
ertr-161	49	22	the	the	DET
ertr-161	49	23	barriers	barrier	NOUN
ertr-161	49	24	to	to	ADP
ertr-161	49	25	the	the	DET
ertr-161	49	26	creation	creation	NOUN
ertr-161	49	27	of	of	ADP
ertr-161	49	28	“	"	PUNCT
ertr-161	49	29	memorable	memorable	ADJ
ertr-161	49	30	”	"	PUNCT
ertr-161	49	31	experiences	experience	NOUN
ertr-161	49	32	in	in	ADP
ertr-161	49	33	hospitality	hospitality	NOUN
ertr-161	49	34	services	service	NOUN
ertr-161	49	35	were	be	AUX
ertr-161	49	36	predictability	predictability	NOUN
ertr-161	49	37	and	and	CCONJ
ertr-161	49	38	control	control	NOUN
ertr-161	49	39	.	.	PUNCT
ertr-161	50	1	lashley	lashley	PROPN
ertr-161	50	2	et	et	PROPN
ertr-161	50	3	al	al	PROPN
ertr-161	50	4	.	.	PROPN
ertr-161	51	1	(	(	PUNCT
ertr-161	51	2	2005	2005	NUM
ertr-161	51	3	)	)	PUNCT
ertr-161	51	4	conducted	conduct	VERB
ertr-161	51	5	a	a	DET
ertr-161	51	6	study	study	NOUN
ertr-161	51	7	concerning	concern	VERB
ertr-161	51	8	“	"	PUNCT
ertr-161	51	9	memorable	memorable	ADJ
ertr-161	51	10	meals	meal	NOUN
ertr-161	51	11	”	"	PUNCT
ertr-161	51	12	and	and	CCONJ
ertr-161	51	13	discovered	discover	VERB
ertr-161	51	14	that	that	SCONJ
ertr-161	51	15	the	the	DET
ertr-161	51	16	emotions	emotion	NOUN
ertr-161	51	17	had	have	VERB
ertr-161	51	18	a	a	DET
ertr-161	51	19	greater	great	ADJ
ertr-161	51	20	influence	influence	NOUN
ertr-161	51	21	than	than	ADP
ertr-161	51	22	the	the	DET
ertr-161	51	23	quality	quality	NOUN
ertr-161	51	24	of	of	ADP
ertr-161	51	25	the	the	DET
ertr-161	51	26	meal	meal	NOUN
ertr-161	51	27	in	in	ADP
ertr-161	51	28	the	the	DET
ertr-161	51	29	creation	creation	NOUN
ertr-161	51	30	of	of	ADP
ertr-161	51	31	unforgettable	unforgettable	ADJ
ertr-161	51	32	dining	dining	NOUN
ertr-161	51	33	experiences	experience	NOUN
ertr-161	51	34	.	.	PUNCT
ertr-161	52	1	emotional	emotional	ADJ
ertr-161	52	2	value	value	NOUN
ertr-161	52	3	is	be	AUX
ertr-161	52	4	determined	determine	VERB
ertr-161	52	5	by	by	ADP
ertr-161	52	6	the	the	DET
ertr-161	52	7	level	level	NOUN
ertr-161	52	8	of	of	ADP
ertr-161	52	9	interaction	interaction	NOUN
ertr-161	52	10	between	between	ADP
ertr-161	52	11	front	front	NOUN
ertr-161	52	12	of	of	ADP
ertr-161	52	13	house	house	NOUN
ertr-161	52	14	and	and	CCONJ
ertr-161	52	15	the	the	DET
ertr-161	52	16	guests	guest	NOUN
ertr-161	52	17	as	as	ADV
ertr-161	52	18	well	well	ADV
ertr-161	52	19	as	as	ADP
ertr-161	52	20	the	the	DET
ertr-161	52	21	environment	environment	NOUN
ertr-161	52	22	that	that	PRON
ertr-161	52	23	is	be	AUX
ertr-161	52	24	produced	produce	VERB
ertr-161	52	25	by	by	ADP
ertr-161	52	26	the	the	DET
ertr-161	52	27	hospitality	hospitality	NOUN
ertr-161	52	28	setting	set	VERB
ertr-161	52	29	.	.	PUNCT
ertr-161	53	1	the	the	DET
ertr-161	53	2	type	type	NOUN
ertr-161	53	3	of	of	ADP
ertr-161	53	4	emotions	emotion	NOUN
ertr-161	53	5	aroused	arouse	VERB
ertr-161	53	6	by	by	ADP
ertr-161	53	7	such	such	ADJ
ertr-161	53	8	experiences	experience	NOUN
ertr-161	53	9	then	then	ADV
ertr-161	53	10	lead	lead	VERB
ertr-161	53	11	to	to	ADP
ertr-161	53	12	the	the	DET
ertr-161	53	13	generation	generation	NOUN
ertr-161	53	14	of	of	ADP
ertr-161	53	15	guest	guest	NOUN
ertr-161	53	16	satisfaction	satisfaction	NOUN
ertr-161	53	17	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	53	18	e	e	NOUN
ertr-161	53	19	-	-	NOUN
ertr-161	53	20	review	review	NOUN
ertr-161	53	21	of	of	ADP
ertr-161	53	22	tourism	tourism	NOUN
ertr-161	53	23	research	research	NOUN
ertr-161	53	24	(	(	PUNCT
ertr-161	53	25	ertr	ertr	NOUN
ertr-161	53	26	)	)	PUNCT
ertr-161	53	27	,	,	PUNCT
ertr-161	53	28	vol	vol	NOUN
ertr-161	53	29	.	.	PROPN
ertr-161	53	30	15	15	NUM
ertr-161	53	31	,	,	PUNCT
ertr-161	53	32	no	no	INTJ
ertr-161	53	33	.	.	NOUN
ertr-161	53	34	1	1	NUM
ertr-161	53	35	,	,	PUNCT
ertr-161	53	36	2018	2018	NUM
ertr-161	53	37	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	53	38	5	5	NUM
ertr-161	53	39	(	(	PUNCT
ertr-161	53	40	lashley	lashley	NOUN
ertr-161	53	41	,	,	PUNCT
ertr-161	53	42	2008	2008	NUM
ertr-161	53	43	)	)	PUNCT
ertr-161	53	44	.	.	PUNCT
ertr-161	54	1	one	one	NUM
ertr-161	54	2	other	other	ADJ
ertr-161	54	3	important	important	ADJ
ertr-161	54	4	feature	feature	NOUN
ertr-161	54	5	of	of	ADP
ertr-161	54	6	hospitality	hospitality	NOUN
ertr-161	54	7	in	in	ADP
ertr-161	54	8	the	the	DET
ertr-161	54	9	business	business	NOUN
ertr-161	54	10	sector	sector	NOUN
ertr-161	54	11	is	be	AUX
ertr-161	54	12	the	the	DET
ertr-161	54	13	genuineness	genuineness	NOUN
ertr-161	54	14	of	of	ADP
ertr-161	54	15	the	the	DET
ertr-161	54	16	behaviour	behaviour	NOUN
ertr-161	54	17	behind	behind	ADP
ertr-161	54	18	the	the	DET
ertr-161	54	19	services	service	NOUN
ertr-161	54	20	rendered	render	VERB
ertr-161	54	21	(	(	PUNCT
ertr-161	54	22	lashley	lashley	NOUN
ertr-161	54	23	,	,	PUNCT
ertr-161	54	24	2008	2008	NUM
ertr-161	54	25	)	)	PUNCT
ertr-161	54	26	.	.	PUNCT
ertr-161	55	1	langhorn	langhorn	VERB
ertr-161	55	2	(	(	PUNCT
ertr-161	55	3	2004	2004	NUM
ertr-161	55	4	)	)	PUNCT
ertr-161	55	5	discovered	discover	VERB
ertr-161	55	6	that	that	SCONJ
ertr-161	55	7	guests	guest	NOUN
ertr-161	55	8	are	be	AUX
ertr-161	55	9	not	not	PART
ertr-161	55	10	really	really	ADV
ertr-161	55	11	taken	take	VERB
ertr-161	55	12	in	in	ADP
ertr-161	55	13	by	by	ADP
ertr-161	55	14	the	the	DET
ertr-161	55	15	“	"	PUNCT
ertr-161	55	16	acting	acting	NOUN
ertr-161	55	17	performances	performance	NOUN
ertr-161	55	18	”	"	PUNCT
ertr-161	55	19	of	of	ADP
ertr-161	55	20	the	the	DET
ertr-161	55	21	front	front	ADJ
ertr-161	55	22	-	-	PUNCT
ertr-161	55	23	liners	liner	NOUN
ertr-161	55	24	in	in	ADP
ertr-161	55	25	their	their	PRON
ertr-161	55	26	attempts	attempt	NOUN
ertr-161	55	27	to	to	PART
ertr-161	55	28	mask	mask	VERB
ertr-161	55	29	their	their	PRON
ertr-161	55	30	emotions	emotion	NOUN
ertr-161	55	31	while	while	SCONJ
ertr-161	55	32	rendering	render	VERB
ertr-161	55	33	their	their	PRON
ertr-161	55	34	services	service	NOUN
ertr-161	55	35	.	.	PUNCT
ertr-161	56	1	it	it	PRON
ertr-161	56	2	was	be	AUX
ertr-161	56	3	argued	argue	VERB
ertr-161	56	4	by	by	ADP
ertr-161	56	5	rafaeli	rafaeli	PROPN
ertr-161	56	6	and	and	CCONJ
ertr-161	56	7	sutton	sutton	PROPN
ertr-161	56	8	(	(	PUNCT
ertr-161	56	9	1987	1987	NUM
ertr-161	56	10	)	)	PUNCT
ertr-161	56	11	that	that	SCONJ
ertr-161	56	12	front	front	ADJ
ertr-161	56	13	-	-	PUNCT
ertr-161	56	14	liners	liner	NOUN
ertr-161	56	15	needed	need	VERB
ertr-161	56	16	to	to	PART
ertr-161	56	17	smile	smile	VERB
ertr-161	56	18	,	,	PUNCT
ertr-161	56	19	regardless	regardless	ADV
ertr-161	56	20	of	of	ADP
ertr-161	56	21	whether	whether	SCONJ
ertr-161	56	22	they	they	PRON
ertr-161	56	23	felt	feel	VERB
ertr-161	56	24	like	like	ADP
ertr-161	56	25	it	it	PRON
ertr-161	56	26	or	or	CCONJ
ertr-161	56	27	not	not	PART
ertr-161	56	28	,	,	PUNCT
ertr-161	56	29	in	in	ADP
ertr-161	56	30	order	order	NOUN
ertr-161	56	31	to	to	PART
ertr-161	56	32	keep	keep	VERB
ertr-161	56	33	the	the	DET
ertr-161	56	34	customers	customer	NOUN
ertr-161	56	35	satisfied	satisfied	ADJ
ertr-161	56	36	.	.	PUNCT
ertr-161	57	1	however	however	ADV
ertr-161	57	2	,	,	PUNCT
ertr-161	57	3	it	it	PRON
ertr-161	57	4	has	have	AUX
ertr-161	57	5	been	be	AUX
ertr-161	57	6	proven	prove	VERB
ertr-161	57	7	by	by	ADP
ertr-161	57	8	experimental	experimental	ADJ
ertr-161	57	9	research	research	NOUN
ertr-161	57	10	that	that	SCONJ
ertr-161	57	11	there	there	PRON
ertr-161	57	12	have	have	AUX
ertr-161	57	13	been	be	AUX
ertr-161	57	14	less	less	ADV
ertr-161	57	15	positive	positive	ADJ
ertr-161	57	16	reactions	reaction	NOUN
ertr-161	57	17	to	to	ADP
ertr-161	57	18	such	such	ADJ
ertr-161	57	19	inauthentic	inauthentic	ADJ
ertr-161	57	20	rather	rather	ADV
ertr-161	57	21	than	than	ADP
ertr-161	57	22	to	to	ADP
ertr-161	57	23	authentic	authentic	ADJ
ertr-161	57	24	behaviour	behaviour	NOUN
ertr-161	57	25	(	(	PUNCT
ertr-161	57	26	ekman	ekman	PROPN
ertr-161	57	27	,	,	PUNCT
ertr-161	57	28	1992	1992	NUM
ertr-161	57	29	;	;	PUNCT
ertr-161	57	30	ekman	ekman	PROPN
ertr-161	57	31	&	&	CCONJ
ertr-161	57	32	friesen	friesen	PROPN
ertr-161	57	33	,	,	PUNCT
ertr-161	57	34	1982	1982	NUM
ertr-161	57	35	;	;	PUNCT
ertr-161	57	36	frank	frank	PROPN
ertr-161	57	37	,	,	PUNCT
ertr-161	57	38	ekman	ekman	PROPN
ertr-161	57	39	,	,	PUNCT
ertr-161	57	40	&	&	CCONJ
ertr-161	57	41	friesen	friesen	PROPN
ertr-161	57	42	,	,	PUNCT
ertr-161	57	43	1993	1993	NUM
ertr-161	57	44	)	)	PUNCT
ertr-161	57	45	.	.	PUNCT
ertr-161	58	1	grandey	grandey	PROPN
ertr-161	58	2	,	,	PUNCT
ertr-161	58	3	fisk	fisk	PROPN
ertr-161	58	4	,	,	PUNCT
ertr-161	58	5	mattila	mattila	NOUN
ertr-161	58	6	,	,	PUNCT
ertr-161	58	7	jansen	jansen	PROPN
ertr-161	58	8	and	and	CCONJ
ertr-161	58	9	sideman	sideman	NOUN
ertr-161	58	10	(	(	PUNCT
ertr-161	58	11	2002	2002	NUM
ertr-161	58	12	)	)	PUNCT
ertr-161	58	13	discovered	discover	VERB
ertr-161	58	14	that	that	SCONJ
ertr-161	58	15	the	the	DET
ertr-161	58	16	authenticity	authenticity	NOUN
ertr-161	58	17	of	of	ADP
ertr-161	58	18	the	the	DET
ertr-161	58	19	service	service	NOUN
ertr-161	58	20	offered	offer	VERB
ertr-161	58	21	was	be	AUX
ertr-161	58	22	actually	actually	ADV
ertr-161	58	23	an	an	DET
ertr-161	58	24	“	"	PUNCT
ertr-161	58	25	extra	extra	ADJ
ertr-161	58	26	-	-	ADJ
ertr-161	58	27	role	role	NOUN
ertr-161	58	28	”	"	PUNCT
ertr-161	58	29	,	,	PUNCT
ertr-161	58	30	behaviour	behaviour	NOUN
ertr-161	58	31	that	that	PRON
ertr-161	58	32	had	have	VERB
ertr-161	58	33	an	an	DET
ertr-161	58	34	added	add	VERB
ertr-161	58	35	effect	effect	NOUN
ertr-161	58	36	on	on	ADP
ertr-161	58	37	customer	customer	NOUN
ertr-161	58	38	satisfaction	satisfaction	NOUN
ertr-161	58	39	only	only	ADV
ertr-161	58	40	when	when	SCONJ
ertr-161	58	41	other	other	ADJ
ertr-161	58	42	factors	factor	NOUN
ertr-161	58	43	are	be	AUX
ertr-161	58	44	ideally	ideally	ADV
ertr-161	58	45	present	present	ADJ
ertr-161	58	46	.	.	PUNCT
ertr-161	59	1	hospitality	hospitality	NOUN
ertr-161	59	2	is	be	AUX
ertr-161	59	3	not	not	PART
ertr-161	59	4	just	just	ADV
ertr-161	59	5	about	about	ADP
ertr-161	59	6	putting	put	VERB
ertr-161	59	7	on	on	ADP
ertr-161	59	8	a	a	DET
ertr-161	59	9	smile	smile	NOUN
ertr-161	59	10	,	,	PUNCT
ertr-161	59	11	but	but	CCONJ
ertr-161	59	12	whether	whether	SCONJ
ertr-161	59	13	the	the	DET
ertr-161	59	14	guests	guest	NOUN
ertr-161	59	15	perceive	perceive	NOUN
ertr-161	59	16	that	that	PRON
ertr-161	59	17	smile	smile	VERB
ertr-161	59	18	as	as	ADP
ertr-161	59	19	coming	come	VERB
ertr-161	59	20	from	from	ADP
ertr-161	59	21	the	the	DET
ertr-161	59	22	heart	heart	NOUN
ertr-161	59	23	.	.	PUNCT
ertr-161	60	1	in	in	ADP
ertr-161	60	2	the	the	DET
ertr-161	60	3	same	same	ADJ
ertr-161	60	4	way	way	NOUN
ertr-161	60	5	,	,	PUNCT
ertr-161	60	6	hospitality	hospitality	NOUN
ertr-161	60	7	is	be	AUX
ertr-161	60	8	not	not	PART
ertr-161	60	9	just	just	ADV
ertr-161	60	10	about	about	ADP
ertr-161	60	11	welcoming	welcome	VERB
ertr-161	60	12	and	and	CCONJ
ertr-161	60	13	assisting	assist	VERB
ertr-161	60	14	the	the	DET
ertr-161	60	15	guests	guest	NOUN
ertr-161	60	16	,	,	PUNCT
ertr-161	60	17	but	but	CCONJ
ertr-161	60	18	it	it	PRON
ertr-161	60	19	is	be	AUX
ertr-161	60	20	about	about	ADP
ertr-161	60	21	the	the	DET
ertr-161	60	22	“	"	PUNCT
ertr-161	60	23	warmth	warmth	NOUN
ertr-161	60	24	”	"	PUNCT
ertr-161	60	25	behind	behind	ADP
ertr-161	60	26	the	the	DET
ertr-161	60	27	welcome	welcome	NOUN
ertr-161	60	28	,	,	PUNCT
ertr-161	60	29	and	and	CCONJ
ertr-161	60	30	the	the	DET
ertr-161	60	31	earnestness	earnestness	NOUN
ertr-161	60	32	and	and	CCONJ
ertr-161	60	33	the	the	DET
ertr-161	60	34	willingness	willingness	NOUN
ertr-161	60	35	to	to	PART
ertr-161	60	36	go	go	VERB
ertr-161	60	37	“	"	PUNCT
ertr-161	60	38	all	all	PRON
ertr-161	60	39	out	out	ADV
ertr-161	60	40	”	"	PUNCT
ertr-161	60	41	to	to	PART
ertr-161	60	42	assist	assist	VERB
ertr-161	60	43	.	.	PUNCT
ertr-161	61	1	it	it	PRON
ertr-161	61	2	is	be	AUX
ertr-161	61	3	the	the	DET
ertr-161	61	4	quality	quality	NOUN
ertr-161	61	5	of	of	ADP
ertr-161	61	6	these	these	DET
ertr-161	61	7	exchanges	exchange	NOUN
ertr-161	61	8	that	that	PRON
ertr-161	61	9	take	take	VERB
ertr-161	61	10	place	place	NOUN
ertr-161	61	11	between	between	ADP
ertr-161	61	12	the	the	DET
ertr-161	61	13	service	service	NOUN
ertr-161	61	14	providers	provider	NOUN
ertr-161	61	15	and	and	CCONJ
ertr-161	61	16	the	the	DET
ertr-161	61	17	guests	guest	NOUN
ertr-161	61	18	that	that	PRON
ertr-161	61	19	will	will	AUX
ertr-161	61	20	long	long	ADV
ertr-161	61	21	remain	remain	VERB
ertr-161	61	22	in	in	ADP
ertr-161	61	23	the	the	DET
ertr-161	61	24	memories	memory	NOUN
ertr-161	61	25	of	of	ADP
ertr-161	61	26	the	the	DET
ertr-161	61	27	guests	guest	NOUN
ertr-161	61	28	as	as	ADP
ertr-161	61	29	their	their	PRON
ertr-161	61	30	best	good	ADJ
ertr-161	61	31	experiences	experience	NOUN
ertr-161	61	32	.	.	PUNCT
ertr-161	62	1	customer	customer	NOUN
ertr-161	62	2	expectations	expectation	NOUN
ertr-161	62	3	are	be	AUX
ertr-161	62	4	defined	define	VERB
ertr-161	62	5	as	as	ADP
ertr-161	62	6	the	the	DET
ertr-161	62	7	perceptions	perception	NOUN
ertr-161	62	8	that	that	PRON
ertr-161	62	9	customers	customer	NOUN
ertr-161	62	10	have	have	VERB
ertr-161	62	11	about	about	ADP
ertr-161	62	12	the	the	DET
ertr-161	62	13	services	service	NOUN
ertr-161	62	14	that	that	PRON
ertr-161	62	15	are	be	AUX
ertr-161	62	16	provided	provide	VERB
ertr-161	62	17	to	to	ADP
ertr-161	62	18	them	they	PRON
ertr-161	62	19	,	,	PUNCT
ertr-161	62	20	and	and	CCONJ
ertr-161	62	21	these	these	PRON
ertr-161	62	22	are	be	AUX
ertr-161	62	23	used	use	VERB
ertr-161	62	24	as	as	ADP
ertr-161	62	25	the	the	DET
ertr-161	62	26	benchmarks	benchmark	NOUN
ertr-161	62	27	or	or	CCONJ
ertr-161	62	28	standards	standard	NOUN
ertr-161	62	29	against	against	ADP
ertr-161	62	30	which	which	PRON
ertr-161	62	31	the	the	DET
ertr-161	62	32	actual	actual	ADJ
ertr-161	62	33	performance	performance	NOUN
ertr-161	62	34	is	be	AUX
ertr-161	62	35	gauged	gauge	VERB
ertr-161	62	36	(	(	PUNCT
ertr-161	62	37	zeithaml	zeithaml	PROPN
ertr-161	62	38	,	,	PUNCT
ertr-161	62	39	bitner	bitner	NOUN
ertr-161	62	40	&	&	CCONJ
ertr-161	62	41	gremler	gremler	NOUN
ertr-161	62	42	2006	2006	NUM
ertr-161	62	43	)	)	PUNCT
ertr-161	62	44	.	.	PUNCT
ertr-161	63	1	a	a	DET
ertr-161	63	2	comprehensive	comprehensive	ADJ
ertr-161	63	3	knowledge	knowledge	NOUN
ertr-161	63	4	about	about	ADP
ertr-161	63	5	guest	guest	NOUN
ertr-161	63	6	expectations	expectation	NOUN
ertr-161	63	7	,	,	PUNCT
ertr-161	63	8	including	include	VERB
ertr-161	63	9	an	an	DET
ertr-161	63	10	understanding	understanding	NOUN
ertr-161	63	11	of	of	ADP
ertr-161	63	12	how	how	SCONJ
ertr-161	63	13	they	they	PRON
ertr-161	63	14	were	be	AUX
ertr-161	63	15	formed	form	VERB
ertr-161	63	16	,	,	PUNCT
ertr-161	63	17	is	be	AUX
ertr-161	63	18	essential	essential	ADJ
ertr-161	63	19	to	to	ADP
ertr-161	63	20	hotel	hotel	NOUN
ertr-161	63	21	marketing	marketing	NOUN
ertr-161	63	22	because	because	SCONJ
ertr-161	63	23	guests	guest	NOUN
ertr-161	63	24	compare	compare	VERB
ertr-161	63	25	what	what	PRON
ertr-161	63	26	they	they	PRON
ertr-161	63	27	believe	believe	VERB
ertr-161	63	28	to	to	PART
ertr-161	63	29	be	be	AUX
ertr-161	63	30	hospitality	hospitality	NOUN
ertr-161	63	31	against	against	ADP
ertr-161	63	32	these	these	DET
ertr-161	63	33	benchmarks	benchmark	NOUN
ertr-161	63	34	when	when	SCONJ
ertr-161	63	35	assessing	assess	VERB
ertr-161	63	36	the	the	DET
ertr-161	63	37	quality	quality	NOUN
ertr-161	63	38	of	of	ADP
ertr-161	63	39	the	the	DET
ertr-161	63	40	services	service	NOUN
ertr-161	63	41	as	as	ADP
ertr-161	63	42	a	a	DET
ertr-161	63	43	whole	whole	NOUN
ertr-161	63	44	.	.	PUNCT
ertr-161	64	1	customer	customer	NOUN
ertr-161	64	2	service	service	NOUN
ertr-161	64	3	satisfaction	satisfaction	NOUN
ertr-161	64	4	is	be	AUX
ertr-161	64	5	determined	determine	VERB
ertr-161	64	6	by	by	ADP
ertr-161	64	7	the	the	DET
ertr-161	64	8	degree	degree	NOUN
ertr-161	64	9	to	to	PART
ertr-161	64	10	which	which	PRON
ertr-161	64	11	the	the	DET
ertr-161	64	12	services	service	NOUN
ertr-161	64	13	that	that	PRON
ertr-161	64	14	customers	customer	NOUN
ertr-161	64	15	receive	receive	VERB
ertr-161	64	16	correspond	correspond	NOUN
ertr-161	64	17	with	with	ADP
ertr-161	64	18	their	their	PRON
ertr-161	64	19	expectations	expectation	NOUN
ertr-161	64	20	(	(	PUNCT
ertr-161	64	21	austin	austin	PROPN
ertr-161	64	22	,	,	PUNCT
ertr-161	64	23	1992	1992	NUM
ertr-161	64	24	)	)	PUNCT
ertr-161	64	25	.	.	PUNCT
ertr-161	65	1	some	some	PRON
ertr-161	65	2	of	of	ADP
ertr-161	65	3	the	the	DET
ertr-161	65	4	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	65	5	e	e	NOUN
ertr-161	65	6	-	-	NOUN
ertr-161	65	7	review	review	NOUN
ertr-161	65	8	of	of	ADP
ertr-161	65	9	tourism	tourism	NOUN
ertr-161	65	10	research	research	NOUN
ertr-161	65	11	(	(	PUNCT
ertr-161	65	12	ertr	ertr	NOUN
ertr-161	65	13	)	)	PUNCT
ertr-161	65	14	,	,	PUNCT
ertr-161	65	15	vol	vol	NOUN
ertr-161	65	16	.	.	PROPN
ertr-161	65	17	15	15	NUM
ertr-161	65	18	,	,	PUNCT
ertr-161	65	19	no	no	INTJ
ertr-161	65	20	.	.	NOUN
ertr-161	65	21	1	1	NUM
ertr-161	65	22	,	,	PUNCT
ertr-161	65	23	2018	2018	NUM
ertr-161	65	24	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	65	25	6	6	NUM
ertr-161	65	26	demographic	demographic	ADJ
ertr-161	65	27	or	or	CCONJ
ertr-161	65	28	personal	personal	ADJ
ertr-161	65	29	characteristics	characteristic	NOUN
ertr-161	65	30	that	that	PRON
ertr-161	65	31	could	could	AUX
ertr-161	65	32	be	be	AUX
ertr-161	65	33	attributed	attribute	VERB
ertr-161	65	34	to	to	ADP
ertr-161	65	35	the	the	DET
ertr-161	65	36	formation	formation	NOUN
ertr-161	65	37	of	of	ADP
ertr-161	65	38	many	many	ADJ
ertr-161	65	39	of	of	ADP
ertr-161	65	40	these	these	DET
ertr-161	65	41	expectations	expectation	NOUN
ertr-161	65	42	are	be	AUX
ertr-161	65	43	age	age	NOUN
ertr-161	65	44	,	,	PUNCT
ertr-161	65	45	sex	sex	NOUN
ertr-161	65	46	,	,	PUNCT
ertr-161	65	47	self	self	NOUN
ertr-161	65	48	-	-	PUNCT
ertr-161	65	49	identity	identity	NOUN
ertr-161	65	50	or	or	CCONJ
ertr-161	65	51	self	self	NOUN
ertr-161	65	52	-	-	PUNCT
ertr-161	65	53	image	image	NOUN
ertr-161	65	54	,	,	PUNCT
ertr-161	65	55	race	race	NOUN
ertr-161	65	56	and	and	CCONJ
ertr-161	65	57	income	income	NOUN
ertr-161	65	58	(	(	PUNCT
ertr-161	65	59	ariffin	ariffin	NOUN
ertr-161	65	60	&	&	CCONJ
ertr-161	65	61	maghzi	maghzi	PROPN
ertr-161	65	62	2012	2012	NUM
ertr-161	65	63	;	;	PUNCT
ertr-161	65	64	webster	webster	PROPN
ertr-161	65	65	1989	1989	NUM
ertr-161	65	66	)	)	PUNCT
ertr-161	65	67	.	.	PUNCT
ertr-161	66	1	guest	guest	NOUN
ertr-161	66	2	expectations	expectation	NOUN
ertr-161	66	3	with	with	ADP
ertr-161	66	4	regard	regard	NOUN
ertr-161	66	5	to	to	ADP
ertr-161	66	6	hospitality	hospitality	NOUN
ertr-161	66	7	are	be	AUX
ertr-161	66	8	also	also	ADV
ertr-161	66	9	assumed	assume	VERB
ertr-161	66	10	to	to	PART
ertr-161	66	11	be	be	AUX
ertr-161	66	12	affected	affect	VERB
ertr-161	66	13	the	the	PRON
ertr-161	66	14	by	by	ADP
ertr-161	66	15	features	feature	NOUN
ertr-161	66	16	of	of	ADP
ertr-161	66	17	the	the	DET
ertr-161	66	18	hotel	hotel	NOUN
ertr-161	66	19	,	,	PUNCT
ertr-161	66	20	for	for	ADP
ertr-161	66	21	example	example	NOUN
ertr-161	66	22	the	the	DET
ertr-161	66	23	star	star	NOUN
ertr-161	66	24	rating	rating	NOUN
ertr-161	66	25	.	.	PUNCT
ertr-161	67	1	star	star	NOUN
ertr-161	67	2	rating	rating	NOUN
ertr-161	67	3	can	can	AUX
ertr-161	67	4	be	be	AUX
ertr-161	67	5	viewed	view	VERB
ertr-161	67	6	as	as	ADP
ertr-161	67	7	an	an	DET
ertr-161	67	8	obvious	obvious	ADJ
ertr-161	67	9	promise	promise	NOUN
ertr-161	67	10	of	of	ADP
ertr-161	67	11	services	service	NOUN
ertr-161	67	12	,	,	PUNCT
ertr-161	67	13	and	and	CCONJ
ertr-161	67	14	as	as	SCONJ
ertr-161	67	15	stated	state	VERB
ertr-161	67	16	by	by	ADP
ertr-161	67	17	zeithaml	zeithaml	PROPN
ertr-161	67	18	(	(	PUNCT
ertr-161	67	19	2006	2006	NUM
ertr-161	67	20	)	)	PUNCT
ertr-161	67	21	,	,	PUNCT
ertr-161	67	22	one	one	NUM
ertr-161	67	23	of	of	ADP
ertr-161	67	24	the	the	DET
ertr-161	67	25	factors	factor	NOUN
ertr-161	67	26	that	that	PRON
ertr-161	67	27	determine	determine	VERB
ertr-161	67	28	the	the	DET
ertr-161	67	29	service	service	NOUN
ertr-161	67	30	expectations	expectation	NOUN
ertr-161	67	31	of	of	ADP
ertr-161	67	32	guests	guest	NOUN
ertr-161	67	33	are	be	AUX
ertr-161	67	34	the	the	DET
ertr-161	67	35	explicit	explicit	ADJ
ertr-161	67	36	service	service	NOUN
ertr-161	67	37	promises	promise	NOUN
ertr-161	67	38	.	.	PUNCT
ertr-161	68	1	guests	guest	NOUN
ertr-161	68	2	may	may	AUX
ertr-161	68	3	assume	assume	VERB
ertr-161	68	4	that	that	SCONJ
ertr-161	68	5	they	they	PRON
ertr-161	68	6	will	will	AUX
ertr-161	68	7	receive	receive	VERB
ertr-161	68	8	a	a	DET
ertr-161	68	9	higher	high	ADJ
ertr-161	68	10	level	level	NOUN
ertr-161	68	11	of	of	ADP
ertr-161	68	12	hospitality	hospitality	NOUN
ertr-161	68	13	from	from	ADP
ertr-161	68	14	a	a	DET
ertr-161	68	15	hotel	hotel	NOUN
ertr-161	68	16	that	that	PRON
ertr-161	68	17	has	have	VERB
ertr-161	68	18	a	a	DET
ertr-161	68	19	higher	high	ADJ
ertr-161	68	20	star	star	NOUN
ertr-161	68	21	rating	rating	NOUN
ertr-161	68	22	.	.	PUNCT
ertr-161	69	1	in	in	ADP
ertr-161	69	2	the	the	DET
ertr-161	69	3	context	context	NOUN
ertr-161	69	4	of	of	ADP
ertr-161	69	5	high	high	ADJ
ertr-161	69	6	contact	contact	NOUN
ertr-161	69	7	services	service	NOUN
ertr-161	69	8	,	,	PUNCT
ertr-161	69	9	such	such	ADJ
ertr-161	69	10	as	as	ADP
ertr-161	69	11	experiences	experience	NOUN
ertr-161	69	12	with	with	ADP
ertr-161	69	13	hotels	hotel	NOUN
ertr-161	69	14	,	,	PUNCT
ertr-161	69	15	airlines	airline	NOUN
ertr-161	69	16	or	or	CCONJ
ertr-161	69	17	restaurants	restaurant	NOUN
ertr-161	69	18	,	,	PUNCT
ertr-161	69	19	the	the	DET
ertr-161	69	20	image	image	NOUN
ertr-161	69	21	factor	factor	NOUN
ertr-161	69	22	,	,	PUNCT
ertr-161	69	23	such	such	ADJ
ertr-161	69	24	as	as	ADP
ertr-161	69	25	the	the	DET
ertr-161	69	26	corporate	corporate	ADJ
ertr-161	69	27	image	image	NOUN
ertr-161	69	28	and	and	CCONJ
ertr-161	69	29	the	the	DET
ertr-161	69	30	image	image	NOUN
ertr-161	69	31	of	of	ADP
ertr-161	69	32	the	the	DET
ertr-161	69	33	firm	firm	NOUN
ertr-161	69	34	’s	’s	PART
ertr-161	69	35	country	country	NOUN
ertr-161	69	36	-	-	PUNCT
ertr-161	69	37	of	of	ADP
ertr-161	69	38	-	-	PUNCT
ertr-161	69	39	origin	origin	NOUN
ertr-161	69	40	,	,	PUNCT
ertr-161	69	41	undeniably	undeniably	ADV
ertr-161	69	42	plays	play	VERB
ertr-161	69	43	an	an	DET
ertr-161	69	44	important	important	ADJ
ertr-161	69	45	role	role	NOUN
ertr-161	69	46	in	in	ADP
ertr-161	69	47	determining	determine	VERB
ertr-161	69	48	the	the	DET
ertr-161	69	49	level	level	NOUN
ertr-161	69	50	of	of	ADP
ertr-161	69	51	service	service	NOUN
ertr-161	69	52	expectation	expectation	NOUN
ertr-161	69	53	.	.	PUNCT
ertr-161	70	1	in	in	ADP
ertr-161	70	2	general	general	ADJ
ertr-161	70	3	,	,	PUNCT
ertr-161	70	4	customer	customer	NOUN
ertr-161	70	5	satisfaction	satisfaction	NOUN
ertr-161	70	6	is	be	AUX
ertr-161	70	7	based	base	VERB
ertr-161	70	8	on	on	ADP
ertr-161	70	9	an	an	DET
ertr-161	70	10	assessment	assessment	NOUN
ertr-161	70	11	of	of	ADP
ertr-161	70	12	whether	whether	SCONJ
ertr-161	70	13	the	the	DET
ertr-161	70	14	actual	actual	ADJ
ertr-161	70	15	experience	experience	NOUN
ertr-161	70	16	was	be	AUX
ertr-161	70	17	at	at	ADV
ertr-161	70	18	least	least	ADJ
ertr-161	70	19	as	as	ADV
ertr-161	70	20	good	good	ADJ
ertr-161	70	21	as	as	SCONJ
ertr-161	70	22	it	it	PRON
ertr-161	70	23	was	be	AUX
ertr-161	70	24	expected	expect	VERB
ertr-161	70	25	to	to	PART
ertr-161	70	26	be	be	AUX
ertr-161	70	27	(	(	PUNCT
ertr-161	70	28	hunt	hunt	NOUN
ertr-161	70	29	,	,	PUNCT
ertr-161	70	30	1975	1975	NUM
ertr-161	70	31	)	)	PUNCT
ertr-161	70	32	.	.	PUNCT
ertr-161	71	1	more	more	ADV
ertr-161	71	2	specifically	specifically	ADV
ertr-161	71	3	,	,	PUNCT
ertr-161	71	4	it	it	PRON
ertr-161	71	5	has	have	AUX
ertr-161	71	6	been	be	AUX
ertr-161	71	7	defined	define	VERB
ertr-161	71	8	by	by	ADP
ertr-161	71	9	oliver	oliver	PROPN
ertr-161	71	10	(	(	PUNCT
ertr-161	71	11	1981	1981	NUM
ertr-161	71	12	)	)	PUNCT
ertr-161	71	13	as	as	ADP
ertr-161	71	14	an	an	DET
ertr-161	71	15	emotional	emotional	ADJ
ertr-161	71	16	reaction	reaction	NOUN
ertr-161	71	17	to	to	ADP
ertr-161	71	18	the	the	DET
ertr-161	71	19	use	use	NOUN
ertr-161	71	20	of	of	ADP
ertr-161	71	21	a	a	DET
ertr-161	71	22	particular	particular	ADJ
ertr-161	71	23	product	product	NOUN
ertr-161	71	24	or	or	CCONJ
ertr-161	71	25	service	service	NOUN
ertr-161	71	26	.	.	PUNCT
ertr-161	72	1	conventionally	conventionally	ADV
ertr-161	72	2	,	,	PUNCT
ertr-161	72	3	customer	customer	NOUN
ertr-161	72	4	satisfaction	satisfaction	NOUN
ertr-161	72	5	is	be	AUX
ertr-161	72	6	defined	define	VERB
ertr-161	72	7	based	base	VERB
ertr-161	72	8	on	on	ADP
ertr-161	72	9	a	a	DET
ertr-161	72	10	disconfirmation	disconfirmation	NOUN
ertr-161	72	11	concept	concept	NOUN
ertr-161	72	12	of	of	ADP
ertr-161	72	13	consumer	consumer	NOUN
ertr-161	72	14	satisfaction	satisfaction	NOUN
ertr-161	72	15	/	/	SYM
ertr-161	72	16	dissatisfaction	dissatisfaction	NOUN
ertr-161	72	17	(	(	PUNCT
ertr-161	72	18	cs	cs	PROPN
ertr-161	72	19	/	/	SYM
ertr-161	72	20	d	d	NOUN
ertr-161	72	21	)	)	PUNCT
ertr-161	72	22	,	,	PUNCT
ertr-161	72	23	which	which	PRON
ertr-161	72	24	proposes	propose	VERB
ertr-161	72	25	that	that	SCONJ
ertr-161	72	26	cs	cs	PROPN
ertr-161	72	27	/	/	SYM
ertr-161	72	28	d	d	PROPN
ertr-161	72	29	is	be	AUX
ertr-161	72	30	the	the	DET
ertr-161	72	31	outcome	outcome	NOUN
ertr-161	72	32	of	of	ADP
ertr-161	72	33	the	the	DET
ertr-161	72	34	interaction	interaction	NOUN
ertr-161	72	35	between	between	ADP
ertr-161	72	36	a	a	DET
ertr-161	72	37	consumer	consumer	NOUN
ertr-161	72	38	’s	’s	PART
ertr-161	72	39	expectations	expectation	NOUN
ertr-161	72	40	before	before	ADP
ertr-161	72	41	making	make	VERB
ertr-161	72	42	a	a	DET
ertr-161	72	43	purchase	purchase	NOUN
ertr-161	72	44	and	and	CCONJ
ertr-161	72	45	the	the	DET
ertr-161	72	46	evaluation	evaluation	NOUN
ertr-161	72	47	that	that	PRON
ertr-161	72	48	follows	follow	VERB
ertr-161	72	49	after	after	ADP
ertr-161	72	50	the	the	DET
ertr-161	72	51	purchase	purchase	NOUN
ertr-161	72	52	(	(	PUNCT
ertr-161	72	53	engel	engel	PROPN
ertr-161	72	54	et	et	PROPN
ertr-161	72	55	al	al	PROPN
ertr-161	72	56	.	.	PROPN
ertr-161	72	57	,	,	PUNCT
ertr-161	72	58	1990	1990	NUM
ertr-161	72	59	)	)	PUNCT
ertr-161	72	60	.	.	PUNCT
ertr-161	73	1	since	since	SCONJ
ertr-161	73	2	the	the	DET
ertr-161	73	3	study	study	NOUN
ertr-161	73	4	of	of	ADP
ertr-161	73	5	hospitality	hospitality	NOUN
ertr-161	73	6	as	as	ADP
ertr-161	73	7	a	a	DET
ertr-161	73	8	hosting	host	VERB
ertr-161	73	9	behaviour	behaviour	NOUN
ertr-161	73	10	is	be	AUX
ertr-161	73	11	still	still	ADV
ertr-161	73	12	in	in	ADP
ertr-161	73	13	a	a	DET
ertr-161	73	14	stage	stage	NOUN
ertr-161	73	15	of	of	ADP
ertr-161	73	16	infancy	infancy	NOUN
ertr-161	73	17	,	,	PUNCT
ertr-161	73	18	there	there	PRON
ertr-161	73	19	is	be	VERB
ertr-161	73	20	a	a	DET
ertr-161	73	21	dearth	dearth	NOUN
ertr-161	73	22	of	of	ADP
ertr-161	73	23	empirical	empirical	ADJ
ertr-161	73	24	evidence	evidence	NOUN
ertr-161	73	25	on	on	ADP
ertr-161	73	26	how	how	SCONJ
ertr-161	73	27	hospitality	hospitality	NOUN
ertr-161	73	28	influences	influence	VERB
ertr-161	73	29	guest	guest	NOUN
ertr-161	73	30	satisfaction	satisfaction	NOUN
ertr-161	73	31	.	.	PUNCT
ertr-161	74	1	al	al	PROPN
ertr-161	74	2	-	-	PUNCT
ertr-161	74	3	alak	alak	PROPN
ertr-161	74	4	(	(	PUNCT
ertr-161	74	5	2011	2011	NUM
ertr-161	74	6	)	)	PUNCT
ertr-161	74	7	contended	contend	VERB
ertr-161	74	8	that	that	SCONJ
ertr-161	74	9	luxury	luxury	NOUN
ertr-161	74	10	hoteliers	hotelier	NOUN
ertr-161	74	11	need	need	VERB
ertr-161	74	12	to	to	PART
ertr-161	74	13	focus	focus	VERB
ertr-161	74	14	on	on	ADP
ertr-161	74	15	the	the	DET
ertr-161	74	16	human	human	ADJ
ertr-161	74	17	value	value	NOUN
ertr-161	74	18	factor	factor	NOUN
ertr-161	74	19	when	when	SCONJ
ertr-161	74	20	dealing	deal	VERB
ertr-161	74	21	with	with	ADP
ertr-161	74	22	asian	asian	ADJ
ertr-161	74	23	guests	guest	NOUN
ertr-161	74	24	in	in	ADP
ertr-161	74	25	general	general	ADJ
ertr-161	74	26	and	and	CCONJ
ertr-161	74	27	malaysian	malaysian	ADJ
ertr-161	74	28	in	in	ADP
ertr-161	74	29	particular	particular	ADJ
ertr-161	74	30	.	.	PUNCT
ertr-161	75	1	the	the	DET
ertr-161	75	2	contactstaffs	contactstaff	NOUN
ertr-161	75	3	of	of	ADP
ertr-161	75	4	luxury	luxury	NOUN
ertr-161	75	5	hotels	hotel	NOUN
ertr-161	75	6	must	must	AUX
ertr-161	75	7	be	be	AUX
ertr-161	75	8	courteous	courteous	ADJ
ertr-161	75	9	,	,	PUNCT
ertr-161	75	10	empathetic	empathetic	ADJ
ertr-161	75	11	,	,	PUNCT
ertr-161	75	12	and	and	CCONJ
ertr-161	75	13	friendly	friendly	ADJ
ertr-161	75	14	with	with	ADP
ertr-161	75	15	the	the	DET
ertr-161	75	16	asian	asian	ADJ
ertr-161	75	17	.	.	PUNCT
ertr-161	76	1	western	western	ADJ
ertr-161	76	2	hotel	hotel	NOUN
ertr-161	76	3	guests	guest	NOUN
ertr-161	76	4	on	on	ADP
ertr-161	76	5	the	the	DET
ertr-161	76	6	other	other	ADJ
ertr-161	76	7	hands	hand	NOUN
ertr-161	76	8	are	be	AUX
ertr-161	76	9	more	more	ADV
ertr-161	76	10	influenced	influence	VERB
ertr-161	76	11	by	by	ADP
ertr-161	76	12	the	the	DET
ertr-161	76	13	quality	quality	NOUN
ertr-161	76	14	of	of	ADP
ertr-161	76	15	the	the	DET
ertr-161	76	16	guest	guest	NOUN
ertr-161	76	17	room	room	NOUN
ertr-161	76	18	as	as	ADP
ertr-161	76	19	a	a	DET
ertr-161	76	20	whole	whole	ADJ
ertr-161	76	21	(	(	PUNCT
ertr-161	76	22	choi	choi	PROPN
ertr-161	76	23	&	&	CCONJ
ertr-161	76	24	chu	chu	PROPN
ertr-161	76	25	2000	2000	NUM
ertr-161	76	26	)	)	PUNCT
ertr-161	76	27	.	.	PUNCT
ertr-161	77	1	mey	mey	PROPN
ertr-161	77	2	et	et	PROPN
ertr-161	77	3	al	al	PROPN
ertr-161	77	4	.	.	PROPN
ertr-161	77	5	(	(	PUNCT
ertr-161	77	6	2006	2006	NUM
ertr-161	77	7	)	)	PUNCT
ertr-161	77	8	indicate	indicate	VERB
ertr-161	77	9	that	that	SCONJ
ertr-161	77	10	malaysian	malaysian	ADJ
ertr-161	77	11	hotel	hotel	NOUN
ertr-161	77	12	guests	guest	NOUN
ertr-161	77	13	alongside	alongside	ADP
ertr-161	77	14	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	77	15	e	e	NOUN
ertr-161	77	16	-	-	NOUN
ertr-161	77	17	review	review	NOUN
ertr-161	77	18	of	of	ADP
ertr-161	77	19	tourism	tourism	NOUN
ertr-161	77	20	research	research	NOUN
ertr-161	77	21	(	(	PUNCT
ertr-161	77	22	ertr	ertr	NOUN
ertr-161	77	23	)	)	PUNCT
ertr-161	77	24	,	,	PUNCT
ertr-161	77	25	vol	vol	NOUN
ertr-161	77	26	.	.	PROPN
ertr-161	77	27	15	15	NUM
ertr-161	77	28	,	,	PUNCT
ertr-161	77	29	no	no	INTJ
ertr-161	77	30	.	.	NOUN
ertr-161	77	31	1	1	NUM
ertr-161	77	32	,	,	PUNCT
ertr-161	77	33	2018	2018	NUM
ertr-161	77	34	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	77	35	7	7	NUM
ertr-161	77	36	those	those	PRON
ertr-161	77	37	from	from	ADP
ertr-161	77	38	other	other	ADJ
ertr-161	77	39	asian	asian	ADJ
ertr-161	77	40	countries	country	NOUN
ertr-161	77	41	had	have	VERB
ertr-161	77	42	the	the	DET
ertr-161	77	43	highest	high	ADJ
ertr-161	77	44	expectations	expectation	NOUN
ertr-161	77	45	on	on	ADP
ertr-161	77	46	the	the	DET
ertr-161	77	47	assurance	assurance	NOUN
ertr-161	77	48	aspect	aspect	NOUN
ertr-161	77	49	of	of	ADP
ertr-161	77	50	the	the	DET
ertr-161	77	51	hotel	hotel	NOUN
ertr-161	77	52	quality	quality	NOUN
ertr-161	77	53	,	,	PUNCT
ertr-161	77	54	while	while	SCONJ
ertr-161	77	55	their	their	PRON
ertr-161	77	56	western	western	ADJ
ertr-161	77	57	counterparts	counterpart	NOUN
ertr-161	77	58	focus	focus	VERB
ertr-161	77	59	on	on	ADP
ertr-161	77	60	the	the	DET
ertr-161	77	61	responsiveness	responsiveness	NOUN
ertr-161	77	62	dimensions	dimension	NOUN
ertr-161	77	63	.	.	PUNCT
ertr-161	78	1	all	all	DET
ertr-161	78	2	these	these	DET
ertr-161	78	3	aspects	aspect	NOUN
ertr-161	78	4	have	have	AUX
ertr-161	78	5	been	be	AUX
ertr-161	78	6	incorporated	incorporate	VERB
ertr-161	78	7	in	in	ADP
ertr-161	78	8	this	this	DET
ertr-161	78	9	present	present	ADJ
ertr-161	78	10	study	study	NOUN
ertr-161	78	11	.	.	PUNCT
ertr-161	79	1	the	the	DET
ertr-161	79	2	five	five	NUM
ertr-161	79	3	dimensions	dimension	NOUN
ertr-161	79	4	of	of	ADP
ertr-161	79	5	hotel	hotel	NOUN
ertr-161	79	6	hospitality	hospitality	NOUN
ertr-161	79	7	(	(	PUNCT
ertr-161	79	8	hothos	hothos	PROPN
ertr-161	79	9	)	)	PUNCT
ertr-161	79	10	although	although	SCONJ
ertr-161	79	11	smith	smith	PROPN
ertr-161	79	12	(	(	PUNCT
ertr-161	79	13	1994	1994	NUM
ertr-161	79	14	)	)	PUNCT
ertr-161	79	15	identified	identify	VERB
ertr-161	79	16	hospitality	hospitality	NOUN
ertr-161	79	17	and	and	CCONJ
ertr-161	79	18	service	service	NOUN
ertr-161	79	19	as	as	ADP
ertr-161	79	20	two	two	NUM
ertr-161	79	21	characteristic	characteristic	ADJ
ertr-161	79	22	features	feature	NOUN
ertr-161	79	23	of	of	ADP
ertr-161	79	24	tourism	tourism	NOUN
ertr-161	79	25	,	,	PUNCT
ertr-161	79	26	in	in	ADP
ertr-161	79	27	practice	practice	NOUN
ertr-161	79	28	,	,	PUNCT
ertr-161	79	29	it	it	PRON
ertr-161	79	30	is	be	AUX
ertr-161	79	31	often	often	ADV
ertr-161	79	32	difficult	difficult	ADJ
ertr-161	79	33	to	to	PART
ertr-161	79	34	distinguish	distinguish	VERB
ertr-161	79	35	between	between	ADP
ertr-161	79	36	the	the	DET
ertr-161	79	37	two	two	NUM
ertr-161	79	38	.	.	PUNCT
ertr-161	80	1	hospitality	hospitality	NOUN
ertr-161	80	2	is	be	AUX
ertr-161	80	3	viewed	view	VERB
ertr-161	80	4	as	as	ADP
ertr-161	80	5	an	an	DET
ertr-161	80	6	“	"	PUNCT
ertr-161	80	7	enhanced	enhanced	ADJ
ertr-161	80	8	service	service	NOUN
ertr-161	80	9	”	"	PUNCT
ertr-161	80	10	which	which	PRON
ertr-161	80	11	includes	include	VERB
ertr-161	80	12	the	the	DET
ertr-161	80	13	style	style	NOUN
ertr-161	80	14	or	or	CCONJ
ertr-161	80	15	attitude	attitude	NOUN
ertr-161	80	16	that	that	PRON
ertr-161	80	17	is	be	AUX
ertr-161	80	18	assumed	assume	VERB
ertr-161	80	19	when	when	SCONJ
ertr-161	80	20	performing	perform	VERB
ertr-161	80	21	the	the	DET
ertr-161	80	22	service	service	NOUN
ertr-161	80	23	.	.	PUNCT
ertr-161	81	1	ariffin	ariffin	PROPN
ertr-161	81	2	&	&	CCONJ
ertr-161	81	3	maghzi	maghzi	PROPN
ertr-161	81	4	(	(	PUNCT
ertr-161	81	5	2012	2012	NUM
ertr-161	81	6	)	)	PUNCT
ertr-161	81	7	asserted	assert	VERB
ertr-161	81	8	that	that	SCONJ
ertr-161	81	9	the	the	DET
ertr-161	81	10	dimension	dimension	NOUN
ertr-161	81	11	of	of	ADP
ertr-161	81	12	“	"	PUNCT
ertr-161	81	13	personalization	personalization	NOUN
ertr-161	81	14	”	"	PUNCT
ertr-161	81	15	provides	provide	VERB
ertr-161	81	16	the	the	DET
ertr-161	81	17	best	good	ADJ
ertr-161	81	18	explanation	explanation	NOUN
ertr-161	81	19	for	for	ADP
ertr-161	81	20	the	the	DET
ertr-161	81	21	hospitality	hospitality	NOUN
ertr-161	81	22	services	service	NOUN
ertr-161	81	23	that	that	PRON
ertr-161	81	24	are	be	AUX
ertr-161	81	25	rendered	render	VERB
ertr-161	81	26	by	by	ADP
ertr-161	81	27	hotels	hotel	NOUN
ertr-161	81	28	.	.	PUNCT
ertr-161	82	1	according	accord	VERB
ertr-161	82	2	to	to	ADP
ertr-161	82	3	the	the	DET
ertr-161	82	4	authors	author	NOUN
ertr-161	82	5	,	,	PUNCT
ertr-161	82	6	the	the	DET
ertr-161	82	7	“	"	PUNCT
ertr-161	82	8	enhanced	enhanced	ADJ
ertr-161	82	9	service	service	NOUN
ertr-161	82	10	”	"	PUNCT
ertr-161	82	11	or	or	CCONJ
ertr-161	82	12	“	"	PUNCT
ertr-161	82	13	something	something	PRON
ertr-161	82	14	extra	extra	ADJ
ertr-161	82	15	”	"	PUNCT
ertr-161	82	16	mentioned	mention	VERB
ertr-161	82	17	by	by	ADP
ertr-161	82	18	smith	smith	PROPN
ertr-161	82	19	(	(	PUNCT
ertr-161	82	20	1994	1994	NUM
ertr-161	82	21	)	)	PUNCT
ertr-161	82	22	is	be	AUX
ertr-161	82	23	fundamentally	fundamentally	ADV
ertr-161	82	24	personalization	personalization	NOUN
ertr-161	82	25	.	.	PUNCT
ertr-161	83	1	the	the	PRON
ertr-161	83	2	more	more	ADJ
ertr-161	83	3	they	they	PRON
ertr-161	83	4	are	be	AUX
ertr-161	83	5	made	make	VERB
ertr-161	83	6	to	to	PART
ertr-161	83	7	feel	feel	VERB
ertr-161	83	8	or	or	CCONJ
ertr-161	83	9	believe	believe	VERB
ertr-161	83	10	that	that	SCONJ
ertr-161	83	11	they	they	PRON
ertr-161	83	12	are	be	AUX
ertr-161	83	13	being	be	AUX
ertr-161	83	14	given	give	VERB
ertr-161	83	15	special	special	ADJ
ertr-161	83	16	treatment	treatment	NOUN
ertr-161	83	17	as	as	ADP
ertr-161	83	18	guests	guest	NOUN
ertr-161	83	19	of	of	ADP
ertr-161	83	20	the	the	DET
ertr-161	83	21	hotel	hotel	NOUN
ertr-161	83	22	,	,	PUNCT
ertr-161	83	23	the	the	PRON
ertr-161	83	24	higher	high	ADJ
ertr-161	83	25	the	the	DET
ertr-161	83	26	rating	rating	NOUN
ertr-161	83	27	that	that	SCONJ
ertr-161	83	28	they	they	PRON
ertr-161	83	29	will	will	AUX
ertr-161	83	30	give	give	VERB
ertr-161	83	31	to	to	ADP
ertr-161	83	32	the	the	DET
ertr-161	83	33	hotel	hotel	NOUN
ertr-161	83	34	.	.	PUNCT
ertr-161	84	1	in	in	ADP
ertr-161	84	2	addition	addition	NOUN
ertr-161	84	3	to	to	ADP
ertr-161	84	4	special	special	ADJ
ertr-161	84	5	treatment	treatment	NOUN
ertr-161	84	6	,	,	PUNCT
ertr-161	84	7	nouwen	nouwen	NOUN
ertr-161	84	8	(	(	PUNCT
ertr-161	84	9	1975	1975	NUM
ertr-161	84	10	)	)	PUNCT
ertr-161	84	11	and	and	CCONJ
ertr-161	84	12	lashley	lashley	NOUN
ertr-161	84	13	(	(	PUNCT
ertr-161	84	14	2008	2008	NUM
ertr-161	84	15	)	)	PUNCT
ertr-161	84	16	argued	argue	VERB
ertr-161	84	17	that	that	SCONJ
ertr-161	84	18	all	all	DET
ertr-161	84	19	guests	guest	NOUN
ertr-161	84	20	should	should	AUX
ertr-161	84	21	be	be	AUX
ertr-161	84	22	accorded	accord	VERB
ertr-161	84	23	equal	equal	ADJ
ertr-161	84	24	worth	worth	NOUN
ertr-161	84	25	as	as	ADP
ertr-161	84	26	persons	person	NOUN
ertr-161	84	27	irrespective	irrespective	ADV
ertr-161	84	28	of	of	ADP
ertr-161	84	29	their	their	PRON
ertr-161	84	30	traits	trait	NOUN
ertr-161	84	31	.	.	PUNCT
ertr-161	85	1	the	the	DET
ertr-161	85	2	second	second	ADJ
ertr-161	85	3	most	most	ADV
ertr-161	85	4	important	important	ADJ
ertr-161	85	5	dimension	dimension	NOUN
ertr-161	85	6	to	to	ADP
ertr-161	85	7	the	the	DET
ertr-161	85	8	hospitality	hospitality	NOUN
ertr-161	85	9	accorded	accord	VERB
ertr-161	85	10	by	by	ADP
ertr-161	85	11	hotel	hotel	NOUN
ertr-161	85	12	services	service	NOUN
ertr-161	85	13	is	be	AUX
ertr-161	85	14	“	"	PUNCT
ertr-161	85	15	warm	warm	ADJ
ertr-161	85	16	welcoming	welcoming	NOUN
ertr-161	85	17	”	"	PUNCT
ertr-161	85	18	(	(	PUNCT
ertr-161	85	19	ariffin	ariffin	NOUN
ertr-161	85	20	&	&	CCONJ
ertr-161	85	21	maghzi	maghzi	PROPN
ertr-161	85	22	,	,	PUNCT
ertr-161	85	23	2012	2012	NUM
ertr-161	85	24	)	)	PUNCT
ertr-161	85	25	.	.	PUNCT
ertr-161	86	1	according	accord	VERB
ertr-161	86	2	to	to	ADP
ertr-161	86	3	smith	smith	PROPN
ertr-161	86	4	(	(	PUNCT
ertr-161	86	5	1994	1994	NUM
ertr-161	86	6	)	)	PUNCT
ertr-161	86	7	,	,	PUNCT
ertr-161	86	8	hospitality	hospitality	NOUN
ertr-161	86	9	is	be	AUX
ertr-161	86	10	a	a	DET
ertr-161	86	11	demonstration	demonstration	NOUN
ertr-161	86	12	of	of	ADP
ertr-161	86	13	welcome	welcome	NOUN
ertr-161	86	14	extended	extend	VERB
ertr-161	86	15	by	by	ADP
ertr-161	86	16	the	the	DET
ertr-161	86	17	locals	local	NOUN
ertr-161	86	18	to	to	ADP
ertr-161	86	19	tourists	tourist	NOUN
ertr-161	86	20	on	on	ADP
ertr-161	86	21	their	their	PRON
ertr-161	86	22	arrival	arrival	NOUN
ertr-161	86	23	in	in	ADP
ertr-161	86	24	their	their	PRON
ertr-161	86	25	neighbourhood	neighbourhood	NOUN
ertr-161	86	26	.	.	PUNCT
ertr-161	87	1	this	this	DET
ertr-161	87	2	demonstration	demonstration	NOUN
ertr-161	87	3	is	be	AUX
ertr-161	87	4	shown	show	VERB
ertr-161	87	5	in	in	ADP
ertr-161	87	6	the	the	DET
ertr-161	87	7	style	style	NOUN
ertr-161	87	8	or	or	CCONJ
ertr-161	87	9	attitude	attitude	NOUN
ertr-161	87	10	that	that	PRON
ertr-161	87	11	is	be	AUX
ertr-161	87	12	assumed	assume	VERB
ertr-161	87	13	when	when	SCONJ
ertr-161	87	14	extending	extend	VERB
ertr-161	87	15	the	the	DET
ertr-161	87	16	welcome	welcome	NOUN
ertr-161	87	17	.	.	PUNCT
ertr-161	88	1	in	in	ADP
ertr-161	88	2	the	the	DET
ertr-161	88	3	context	context	NOUN
ertr-161	88	4	of	of	ADP
ertr-161	88	5	hotel	hotel	NOUN
ertr-161	88	6	services	service	NOUN
ertr-161	88	7	,	,	PUNCT
ertr-161	88	8	this	this	DET
ertr-161	88	9	welcoming	welcoming	ADJ
ertr-161	88	10	tradition	tradition	NOUN
ertr-161	88	11	would	would	AUX
ertr-161	88	12	include	include	VERB
ertr-161	88	13	the	the	DET
ertr-161	88	14	heartfelt	heartfelt	ADJ
ertr-161	88	15	greeting	greeting	NOUN
ertr-161	88	16	and	and	CCONJ
ertr-161	88	17	the	the	DET
ertr-161	88	18	opening	opening	NOUN
ertr-161	88	19	of	of	ADP
ertr-161	88	20	the	the	DET
ertr-161	88	21	door	door	NOUN
ertr-161	88	22	to	to	ADP
ertr-161	88	23	the	the	DET
ertr-161	88	24	guests	guest	NOUN
ertr-161	88	25	when	when	SCONJ
ertr-161	88	26	they	they	PRON
ertr-161	88	27	first	first	ADV
ertr-161	88	28	step	step	VERB
ertr-161	88	29	into	into	ADP
ertr-161	88	30	the	the	DET
ertr-161	88	31	hotel	hotel	NOUN
ertr-161	88	32	.	.	PUNCT
ertr-161	89	1	the	the	DET
ertr-161	89	2	giving	giving	NOUN
ertr-161	89	3	of	of	ADP
ertr-161	89	4	tokens	token	NOUN
ertr-161	89	5	of	of	ADP
ertr-161	89	6	appreciation	appreciation	NOUN
ertr-161	89	7	such	such	ADJ
ertr-161	89	8	as	as	ADP
ertr-161	89	9	a	a	DET
ertr-161	89	10	welcome	welcome	ADJ
ertr-161	89	11	drink	drink	NOUN
ertr-161	89	12	or	or	CCONJ
ertr-161	89	13	a	a	DET
ertr-161	89	14	gift	gift	NOUN
ertr-161	89	15	upon	upon	SCONJ
ertr-161	89	16	checking	checking	NOUN
ertr-161	89	17	-	-	PUNCT
ertr-161	89	18	in	in	ADV
ertr-161	89	19	at	at	ADP
ertr-161	89	20	the	the	DET
ertr-161	89	21	reception	reception	NOUN
ertr-161	89	22	counter	counter	NOUN
ertr-161	89	23	is	be	AUX
ertr-161	89	24	one	one	NUM
ertr-161	89	25	of	of	ADP
ertr-161	89	26	the	the	DET
ertr-161	89	27	methods	method	NOUN
ertr-161	89	28	employed	employ	VERB
ertr-161	89	29	by	by	ADP
ertr-161	89	30	hotels	hotel	NOUN
ertr-161	89	31	to	to	PART
ertr-161	89	32	show	show	VERB
ertr-161	89	33	hospitality	hospitality	NOUN
ertr-161	89	34	by	by	ADP
ertr-161	89	35	creating	create	VERB
ertr-161	89	36	surprise	surprise	NOUN
ertr-161	89	37	and	and	CCONJ
ertr-161	89	38	excitement	excitement	NOUN
ertr-161	89	39	for	for	ADP
ertr-161	89	40	the	the	DET
ertr-161	89	41	guests	guest	NOUN
ertr-161	89	42	.	.	PUNCT
ertr-161	90	1	as	as	ADP
ertr-161	90	2	part	part	NOUN
ertr-161	90	3	of	of	ADP
ertr-161	90	4	this	this	DET
ertr-161	90	5	warm	warm	ADJ
ertr-161	90	6	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	90	7	e	e	NOUN
ertr-161	90	8	-	-	NOUN
ertr-161	90	9	review	review	NOUN
ertr-161	90	10	of	of	ADP
ertr-161	90	11	tourism	tourism	NOUN
ertr-161	90	12	research	research	NOUN
ertr-161	90	13	(	(	PUNCT
ertr-161	90	14	ertr	ertr	NOUN
ertr-161	90	15	)	)	PUNCT
ertr-161	90	16	,	,	PUNCT
ertr-161	90	17	vol	vol	NOUN
ertr-161	90	18	.	.	PROPN
ertr-161	91	1	15	15	NUM
ertr-161	91	2	,	,	PUNCT
ertr-161	91	3	no	no	INTJ
ertr-161	92	1	.	.	NOUN
ertr-161	92	2	1	1	NUM
ertr-161	92	3	,	,	PUNCT
ertr-161	92	4	2018	2018	NUM
ertr-161	92	5	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	92	6	8	8	NUM
ertr-161	92	7	welcoming	welcome	VERB
ertr-161	92	8	experience	experience	NOUN
ertr-161	93	1	,	,	PUNCT
ertr-161	93	2	guests	guest	NOUN
ertr-161	93	3	would	would	AUX
ertr-161	93	4	feel	feel	VERB
ertr-161	93	5	even	even	ADV
ertr-161	93	6	more	more	ADV
ertr-161	93	7	like	like	ADP
ertr-161	93	8	“	"	PUNCT
ertr-161	93	9	friends	friend	NOUN
ertr-161	93	10	”	"	PUNCT
ertr-161	93	11	of	of	ADP
ertr-161	93	12	the	the	DET
ertr-161	93	13	hotel	hotel	NOUN
ertr-161	93	14	if	if	SCONJ
ertr-161	93	15	,	,	PUNCT
ertr-161	93	16	upon	upon	SCONJ
ertr-161	93	17	check	check	NOUN
ertr-161	93	18	-	-	PUNCT
ertr-161	93	19	in	in	NOUN
ertr-161	93	20	at	at	ADP
ertr-161	93	21	the	the	DET
ertr-161	93	22	foyer	foyer	NOUN
ertr-161	93	23	,	,	PUNCT
ertr-161	93	24	they	they	PRON
ertr-161	93	25	are	be	AUX
ertr-161	93	26	shown	show	VERB
ertr-161	93	27	to	to	ADP
ertr-161	93	28	their	their	PRON
ertr-161	93	29	rooms	room	NOUN
ertr-161	93	30	by	by	ADP
ertr-161	93	31	a	a	DET
ertr-161	93	32	hotel	hotel	NOUN
ertr-161	93	33	employee	employee	NOUN
ertr-161	93	34	.	.	PUNCT
ertr-161	94	1	another	another	DET
ertr-161	94	2	aspect	aspect	NOUN
ertr-161	94	3	of	of	ADP
ertr-161	94	4	this	this	DET
ertr-161	94	5	“	"	PUNCT
ertr-161	94	6	warm	warm	ADJ
ertr-161	94	7	welcoming	welcoming	ADJ
ertr-161	94	8	”	"	PUNCT
ertr-161	94	9	experience	experience	NOUN
ertr-161	94	10	is	be	AUX
ertr-161	94	11	related	relate	VERB
ertr-161	94	12	to	to	ADP
ertr-161	94	13	how	how	SCONJ
ertr-161	94	14	the	the	DET
ertr-161	94	15	guest	guest	NOUN
ertr-161	94	16	’s	’s	PART
ertr-161	94	17	luggage	luggage	NOUN
ertr-161	94	18	is	be	AUX
ertr-161	94	19	handled	handle	VERB
ertr-161	94	20	by	by	ADP
ertr-161	94	21	the	the	DET
ertr-161	94	22	staff	staff	NOUN
ertr-161	94	23	upon	upon	SCONJ
ertr-161	94	24	their	their	PRON
ertr-161	94	25	arrival	arrival	NOUN
ertr-161	94	26	at	at	ADP
ertr-161	94	27	the	the	DET
ertr-161	94	28	hotel	hotel	NOUN
ertr-161	94	29	.	.	PUNCT
ertr-161	95	1	the	the	DET
ertr-161	95	2	guests	guest	NOUN
ertr-161	95	3	would	would	AUX
ertr-161	95	4	feel	feel	VERB
ertr-161	95	5	very	very	ADV
ertr-161	95	6	welcomed	welcome	VERB
ertr-161	95	7	if	if	SCONJ
ertr-161	95	8	the	the	DET
ertr-161	95	9	hotel	hotel	NOUN
ertr-161	95	10	staff	staff	NOUN
ertr-161	95	11	were	be	AUX
ertr-161	95	12	to	to	PART
ertr-161	95	13	assist	assist	VERB
ertr-161	95	14	them	they	PRON
ertr-161	95	15	in	in	ADP
ertr-161	95	16	carrying	carry	VERB
ertr-161	95	17	their	their	PRON
ertr-161	95	18	luggage	luggage	NOUN
ertr-161	95	19	.	.	PUNCT
ertr-161	96	1	the	the	DET
ertr-161	96	2	third	third	ADJ
ertr-161	96	3	most	most	ADV
ertr-161	96	4	significant	significant	ADJ
ertr-161	96	5	dimension	dimension	NOUN
ertr-161	96	6	in	in	ADP
ertr-161	96	7	hothos	hothos	PROPN
ertr-161	96	8	is	be	AUX
ertr-161	96	9	“	"	PUNCT
ertr-161	96	10	special	special	ADJ
ertr-161	96	11	relationship	relationship	NOUN
ertr-161	96	12	”	"	PUNCT
ertr-161	96	13	,	,	PUNCT
ertr-161	96	14	which	which	PRON
ertr-161	96	15	refers	refer	VERB
ertr-161	96	16	mainly	mainly	ADV
ertr-161	96	17	to	to	ADP
ertr-161	96	18	the	the	DET
ertr-161	96	19	ability	ability	NOUN
ertr-161	96	20	of	of	ADP
ertr-161	96	21	the	the	DET
ertr-161	96	22	hotel	hotel	NOUN
ertr-161	96	23	to	to	PART
ertr-161	96	24	comprehend	comprehend	VERB
ertr-161	96	25	the	the	DET
ertr-161	96	26	special	special	ADJ
ertr-161	96	27	needs	need	NOUN
ertr-161	96	28	of	of	ADP
ertr-161	96	29	their	their	PRON
ertr-161	96	30	guests	guest	NOUN
ertr-161	96	31	which	which	PRON
ertr-161	96	32	extend	extend	VERB
ertr-161	96	33	beyond	beyond	ADP
ertr-161	96	34	the	the	DET
ertr-161	96	35	normal	normal	ADJ
ertr-161	96	36	services	service	NOUN
ertr-161	96	37	provided	provide	VERB
ertr-161	96	38	by	by	ADP
ertr-161	96	39	the	the	DET
ertr-161	96	40	hotel	hotel	NOUN
ertr-161	96	41	.	.	PUNCT
ertr-161	97	1	this	this	PRON
ertr-161	97	2	can	can	AUX
ertr-161	97	3	only	only	ADV
ertr-161	97	4	be	be	AUX
ertr-161	97	5	successfully	successfully	ADV
ertr-161	97	6	extended	extend	VERB
ertr-161	97	7	on	on	ADP
ertr-161	97	8	an	an	DET
ertr-161	97	9	individual	individual	ADJ
ertr-161	97	10	or	or	CCONJ
ertr-161	97	11	one	one	NUM
ertr-161	97	12	-	-	PUNCT
ertr-161	97	13	to	to	ADP
ertr-161	97	14	-	-	PUNCT
ertr-161	97	15	one	one	NUM
ertr-161	97	16	marketing	marketing	NOUN
ertr-161	97	17	basis	basis	NOUN
ertr-161	97	18	.	.	PUNCT
ertr-161	98	1	as	as	ADP
ertr-161	98	2	such	such	ADJ
ertr-161	98	3	,	,	PUNCT
ertr-161	98	4	the	the	DET
ertr-161	98	5	guests	guest	NOUN
ertr-161	98	6	would	would	AUX
ertr-161	98	7	expect	expect	VERB
ertr-161	98	8	the	the	DET
ertr-161	98	9	staff	staff	NOUN
ertr-161	98	10	to	to	PART
ertr-161	98	11	give	give	VERB
ertr-161	98	12	them	they	PRON
ertr-161	98	13	a	a	DET
ertr-161	98	14	warm	warm	ADJ
ertr-161	98	15	“	"	PUNCT
ertr-161	98	16	goodbye	goodbye	NOUN
ertr-161	98	17	”	"	PUNCT
ertr-161	98	18	on	on	ADP
ertr-161	98	19	their	their	PRON
ertr-161	98	20	departure	departure	NOUN
ertr-161	98	21	from	from	ADP
ertr-161	98	22	the	the	DET
ertr-161	98	23	hotel	hotel	NOUN
ertr-161	98	24	.	.	PUNCT
ertr-161	99	1	it	it	PRON
ertr-161	99	2	is	be	AUX
ertr-161	99	3	highly	highly	ADV
ertr-161	99	4	important	important	ADJ
ertr-161	99	5	that	that	SCONJ
ertr-161	99	6	personalized	personalized	ADJ
ertr-161	99	7	programs	program	NOUN
ertr-161	99	8	focus	focus	VERB
ertr-161	99	9	on	on	ADP
ertr-161	99	10	the	the	DET
ertr-161	99	11	promotion	promotion	NOUN
ertr-161	99	12	of	of	ADP
ertr-161	99	13	relationships	relationship	NOUN
ertr-161	99	14	in	in	ADP
ertr-161	99	15	order	order	NOUN
ertr-161	99	16	to	to	PART
ertr-161	99	17	make	make	VERB
ertr-161	99	18	the	the	DET
ertr-161	99	19	guests	guest	NOUN
ertr-161	99	20	feel	feel	VERB
ertr-161	99	21	that	that	SCONJ
ertr-161	99	22	they	they	PRON
ertr-161	99	23	are	be	AUX
ertr-161	99	24	special	special	ADJ
ertr-161	99	25	and	and	CCONJ
ertr-161	99	26	to	to	PART
ertr-161	99	27	have	have	VERB
ertr-161	99	28	them	they	PRON
ertr-161	99	29	believe	believe	VERB
ertr-161	99	30	that	that	SCONJ
ertr-161	99	31	the	the	DET
ertr-161	99	32	hotel	hotel	NOUN
ertr-161	99	33	has	have	AUX
ertr-161	99	34	targeted	target	VERB
ertr-161	99	35	them	they	PRON
ertr-161	99	36	for	for	ADP
ertr-161	99	37	exceptional	exceptional	ADJ
ertr-161	99	38	treatment	treatment	NOUN
ertr-161	99	39	(	(	PUNCT
ertr-161	99	40	ariffin	ariffin	NOUN
ertr-161	99	41	,	,	PUNCT
ertr-161	99	42	ahmad	ahmad	PROPN
ertr-161	99	43	,	,	PUNCT
ertr-161	99	44	ishak	ishak	NOUN
ertr-161	99	45	,	,	PUNCT
ertr-161	99	46	2008	2008	NUM
ertr-161	99	47	)	)	PUNCT
ertr-161	99	48	.	.	PUNCT
ertr-161	100	1	the	the	DET
ertr-161	100	2	fourth	fourth	ADJ
ertr-161	100	3	dimension	dimension	NOUN
ertr-161	100	4	to	to	ADP
ertr-161	100	5	the	the	DET
ertr-161	100	6	hospitableness	hospitableness	NOUN
ertr-161	100	7	of	of	ADP
ertr-161	100	8	hotel	hotel	NOUN
ertr-161	100	9	services	service	NOUN
ertr-161	100	10	has	have	AUX
ertr-161	100	11	been	be	AUX
ertr-161	100	12	identified	identify	VERB
ertr-161	100	13	as	as	ADP
ertr-161	100	14	“	"	PUNCT
ertr-161	100	15	straight	straight	ADV
ertr-161	100	16	from	from	ADP
ertr-161	100	17	the	the	DET
ertr-161	100	18	heart	heart	NOUN
ertr-161	100	19	”	"	PUNCT
ertr-161	100	20	.	.	PUNCT
ertr-161	101	1	hospitality	hospitality	NOUN
ertr-161	101	2	should	should	AUX
ertr-161	101	3	be	be	AUX
ertr-161	101	4	extended	extend	VERB
ertr-161	101	5	as	as	ADP
ertr-161	101	6	a	a	DET
ertr-161	101	7	natural	natural	ADJ
ertr-161	101	8	outflow	outflow	NOUN
ertr-161	101	9	of	of	ADP
ertr-161	101	10	the	the	DET
ertr-161	101	11	character	character	NOUN
ertr-161	101	12	irrespective	irrespective	ADV
ertr-161	101	13	of	of	ADP
ertr-161	101	14	any	any	DET
ertr-161	101	15	management	management	NOUN
ertr-161	101	16	rules	rule	NOUN
ertr-161	101	17	or	or	CCONJ
ertr-161	101	18	reward	reward	VERB
ertr-161	101	19	system	system	NOUN
ertr-161	101	20	.	.	PUNCT
ertr-161	102	1	it	it	PRON
ertr-161	102	2	has	have	AUX
ertr-161	102	3	been	be	AUX
ertr-161	102	4	established	establish	VERB
ertr-161	102	5	that	that	SCONJ
ertr-161	102	6	emotional	emotional	ADJ
ertr-161	102	7	intelligence	intelligence	NOUN
ertr-161	102	8	is	be	AUX
ertr-161	102	9	the	the	DET
ertr-161	102	10	key	key	NOUN
ertr-161	102	11	to	to	ADP
ertr-161	102	12	the	the	DET
ertr-161	102	13	success	success	NOUN
ertr-161	102	14	of	of	ADP
ertr-161	102	15	an	an	DET
ertr-161	102	16	organization	organization	NOUN
ertr-161	102	17	,	,	PUNCT
ertr-161	102	18	particularly	particularly	ADV
ertr-161	102	19	if	if	SCONJ
ertr-161	102	20	that	that	DET
ertr-161	102	21	organization	organization	NOUN
ertr-161	102	22	is	be	AUX
ertr-161	102	23	connected	connect	VERB
ertr-161	102	24	to	to	ADP
ertr-161	102	25	the	the	DET
ertr-161	102	26	hospitality	hospitality	NOUN
ertr-161	102	27	and	and	CCONJ
ertr-161	102	28	tourism	tourism	NOUN
ertr-161	102	29	industries	industry	NOUN
ertr-161	102	30	,	,	PUNCT
ertr-161	102	31	where	where	SCONJ
ertr-161	102	32	staff	staff	NOUN
ertr-161	102	33	(	(	PUNCT
ertr-161	102	34	internal	internal	ADJ
ertr-161	102	35	customer	customer	NOUN
ertr-161	102	36	)	)	PUNCT
ertr-161	102	37	relations	relation	NOUN
ertr-161	102	38	have	have	VERB
ertr-161	102	39	such	such	DET
ertr-161	102	40	a	a	DET
ertr-161	102	41	direct	direct	ADJ
ertr-161	102	42	influence	influence	NOUN
ertr-161	102	43	on	on	ADP
ertr-161	102	44	external	external	ADJ
ertr-161	102	45	customer	customer	NOUN
ertr-161	102	46	experiences	experience	NOUN
ertr-161	102	47	(	(	PUNCT
ertr-161	102	48	goleman	goleman	NOUN
ertr-161	102	49	,	,	PUNCT
ertr-161	102	50	1998	1998	NUM
ertr-161	102	51	;	;	PUNCT
ertr-161	102	52	lashley	lashley	NOUN
ertr-161	102	53	,	,	PUNCT
ertr-161	102	54	2008	2008	NUM
ertr-161	102	55	;	;	PUNCT
ertr-161	102	56	langhorn	langhorn	VERB
ertr-161	102	57	,	,	PUNCT
ertr-161	102	58	2004	2004	NUM
ertr-161	102	59	)	)	PUNCT
ertr-161	102	60	.	.	PUNCT
ertr-161	103	1	a	a	DET
ertr-161	103	2	smiling	smile	VERB
ertr-161	103	3	face	face	NOUN
ertr-161	103	4	is	be	AUX
ertr-161	103	5	seen	see	VERB
ertr-161	103	6	as	as	ADP
ertr-161	103	7	a	a	DET
ertr-161	103	8	symbol	symbol	NOUN
ertr-161	103	9	of	of	ADP
ertr-161	103	10	hospitality	hospitality	NOUN
ertr-161	103	11	in	in	ADP
ertr-161	103	12	the	the	DET
ertr-161	103	13	cultural	cultural	ADJ
ertr-161	103	14	and	and	CCONJ
ertr-161	103	15	commercial	commercial	ADJ
ertr-161	103	16	fields	field	NOUN
ertr-161	103	17	,	,	PUNCT
ertr-161	103	18	but	but	CCONJ
ertr-161	103	19	in	in	ADP
ertr-161	103	20	the	the	DET
ertr-161	103	21	latter	latter	ADJ
ertr-161	103	22	,	,	PUNCT
ertr-161	103	23	the	the	DET
ertr-161	103	24	genuineness	genuineness	NOUN
ertr-161	103	25	of	of	ADP
ertr-161	103	26	the	the	DET
ertr-161	103	27	smile	smile	NOUN
ertr-161	103	28	is	be	AUX
ertr-161	103	29	more	more	ADV
ertr-161	103	30	valuable	valuable	ADJ
ertr-161	103	31	as	as	ADP
ertr-161	103	32	an	an	DET
ertr-161	103	33	indicator	indicator	NOUN
ertr-161	103	34	for	for	ADP
ertr-161	103	35	non	non	ADJ
ertr-161	103	36	-	-	ADJ
ertr-161	103	37	profit	profit	ADJ
ertr-161	103	38	reasons	reason	NOUN
ertr-161	103	39	.	.	PUNCT
ertr-161	104	1	finally	finally	ADV
ertr-161	104	2	,	,	PUNCT
ertr-161	104	3	the	the	DET
ertr-161	104	4	fifth	fifth	ADJ
ertr-161	104	5	dimension	dimension	NOUN
ertr-161	104	6	of	of	ADP
ertr-161	104	7	hospitality	hospitality	NOUN
ertr-161	104	8	in	in	ADP
ertr-161	104	9	the	the	DET
ertr-161	104	10	hotel	hotel	NOUN
ertr-161	104	11	industry	industry	NOUN
ertr-161	104	12	is	be	AUX
ertr-161	104	13	“	"	PUNCT
ertr-161	104	14	comfort	comfort	NOUN
ertr-161	104	15	”	"	PUNCT
ertr-161	104	16	.	.	PUNCT
ertr-161	105	1	this	this	DET
ertr-161	105	2	dimension	dimension	NOUN
ertr-161	105	3	refers	refer	VERB
ertr-161	105	4	not	not	PART
ertr-161	105	5	only	only	ADV
ertr-161	105	6	to	to	ADP
ertr-161	105	7	the	the	DET
ertr-161	105	8	physical	physical	ADJ
ertr-161	105	9	comfort	comfort	NOUN
ertr-161	105	10	but	but	CCONJ
ertr-161	105	11	also	also	ADV
ertr-161	105	12	the	the	DET
ertr-161	105	13	guest	guest	NOUN
ertr-161	105	14	’s	’s	PART
ertr-161	105	15	psychological	psychological	ADJ
ertr-161	105	16	comfort	comfort	NOUN
ertr-161	105	17	or	or	CCONJ
ertr-161	105	18	feeling	feeling	NOUN
ertr-161	105	19	of	of	ADP
ertr-161	105	20	well	well	ADV
ertr-161	105	21	-	-	PUNCT
ertr-161	105	22	being	being	NOUN
ertr-161	105	23	during	during	ADP
ertr-161	105	24	their	their	PRON
ertr-161	105	25	stay	stay	NOUN
ertr-161	105	26	at	at	ADP
ertr-161	105	27	the	the	DET
ertr-161	105	28	hotel	hotel	NOUN
ertr-161	105	29	.	.	PUNCT
ertr-161	106	1	according	accord	VERB
ertr-161	106	2	to	to	ADP
ertr-161	106	3	herzberg	herzberg	PROPN
ertr-161	106	4	’s	’s	PART
ertr-161	106	5	(	(	PUNCT
ertr-161	106	6	1966	1966	NUM
ertr-161	106	7	)	)	PUNCT
ertr-161	106	8	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	106	9	e	e	NOUN
ertr-161	106	10	-	-	NOUN
ertr-161	106	11	review	review	NOUN
ertr-161	106	12	of	of	ADP
ertr-161	106	13	tourism	tourism	NOUN
ertr-161	106	14	research	research	NOUN
ertr-161	106	15	(	(	PUNCT
ertr-161	106	16	ertr	ertr	NOUN
ertr-161	106	17	)	)	PUNCT
ertr-161	106	18	,	,	PUNCT
ertr-161	106	19	vol	vol	NOUN
ertr-161	106	20	.	.	PROPN
ertr-161	106	21	15	15	NUM
ertr-161	106	22	,	,	PUNCT
ertr-161	106	23	no	no	INTJ
ertr-161	106	24	.	.	NOUN
ertr-161	106	25	1	1	NUM
ertr-161	106	26	,	,	PUNCT
ertr-161	106	27	2018	2018	NUM
ertr-161	106	28	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	106	29	9	9	NUM
ertr-161	106	30	motivational	motivational	NOUN
ertr-161	106	31	theory	theory	NOUN
ertr-161	106	32	,	,	PUNCT
ertr-161	106	33	the	the	DET
ertr-161	106	34	physical	physical	ADJ
ertr-161	106	35	aspects	aspect	NOUN
ertr-161	106	36	are	be	AUX
ertr-161	106	37	possible	possible	ADJ
ertr-161	106	38	“	"	PUNCT
ertr-161	106	39	dissatisfiers	dissatisfier	NOUN
ertr-161	106	40	”	"	PUNCT
ertr-161	106	41	.	.	PUNCT
ertr-161	107	1	if	if	SCONJ
ertr-161	107	2	one	one	NUM
ertr-161	107	3	were	be	AUX
ertr-161	107	4	to	to	PART
ertr-161	107	5	place	place	VERB
ertr-161	107	6	high	high	ADJ
ertr-161	107	7	expectations	expectation	NOUN
ertr-161	107	8	on	on	ADP
ertr-161	107	9	the	the	DET
ertr-161	107	10	physical	physical	ADJ
ertr-161	107	11	aspects	aspect	NOUN
ertr-161	107	12	,	,	PUNCT
ertr-161	107	13	then	then	ADV
ertr-161	107	14	it	it	PRON
ertr-161	107	15	will	will	AUX
ertr-161	107	16	certainly	certainly	ADV
ertr-161	107	17	not	not	PART
ertr-161	107	18	help	help	VERB
ertr-161	107	19	to	to	PART
ertr-161	107	20	produce	produce	VERB
ertr-161	107	21	guest	guest	NOUN
ertr-161	107	22	satisfaction	satisfaction	NOUN
ertr-161	107	23	with	with	ADP
ertr-161	107	24	the	the	DET
ertr-161	107	25	hotel	hotel	NOUN
ertr-161	107	26	services	service	NOUN
ertr-161	107	27	.	.	PUNCT
ertr-161	108	1	what	what	PRON
ertr-161	108	2	produces	produce	VERB
ertr-161	108	3	customer	customer	NOUN
ertr-161	108	4	satisfaction	satisfaction	NOUN
ertr-161	108	5	and	and	CCONJ
ertr-161	108	6	lasting	last	VERB
ertr-161	108	7	loyalty	loyalty	NOUN
ertr-161	108	8	is	be	AUX
ertr-161	108	9	actually	actually	ADV
ertr-161	108	10	the	the	DET
ertr-161	108	11	quality	quality	NOUN
ertr-161	108	12	of	of	ADP
ertr-161	108	13	the	the	DET
ertr-161	108	14	emotions	emotion	NOUN
ertr-161	108	15	that	that	PRON
ertr-161	108	16	are	be	AUX
ertr-161	108	17	generated	generate	VERB
ertr-161	108	18	as	as	ADP
ertr-161	108	19	a	a	DET
ertr-161	108	20	result	result	NOUN
ertr-161	108	21	of	of	ADP
ertr-161	108	22	the	the	DET
ertr-161	108	23	quality	quality	NOUN
ertr-161	108	24	of	of	ADP
ertr-161	108	25	the	the	DET
ertr-161	108	26	performance	performance	NOUN
ertr-161	108	27	by	by	ADP
ertr-161	108	28	the	the	DET
ertr-161	108	29	staff	staff	NOUN
ertr-161	108	30	,	,	PUNCT
ertr-161	108	31	the	the	DET
ertr-161	108	32	hospitality	hospitality	NOUN
ertr-161	108	33	and	and	CCONJ
ertr-161	108	34	fellow	fellow	NOUN
ertr-161	108	35	diners	diner	NOUN
ertr-161	108	36	(	(	PUNCT
ertr-161	108	37	lashley	lashley	NOUN
ertr-161	108	38	,	,	PUNCT
ertr-161	108	39	2008	2008	NUM
ertr-161	108	40	)	)	PUNCT
ertr-161	108	41	.	.	PUNCT
ertr-161	109	1	a	a	DET
ertr-161	109	2	study	study	NOUN
ertr-161	109	3	conducted	conduct	VERB
ertr-161	109	4	on	on	ADP
ertr-161	109	5	malaysian	malaysian	ADJ
ertr-161	109	6	hotel	hotel	NOUN
ertr-161	109	7	services	service	NOUN
ertr-161	109	8	by	by	ADP
ertr-161	109	9	ahmad	ahmad	PROPN
ertr-161	109	10	et	et	PROPN
ertr-161	109	11	al	al	PROPN
ertr-161	109	12	.	.	PROPN
ertr-161	109	13	(	(	PUNCT
ertr-161	109	14	2008	2008	NUM
ertr-161	109	15	)	)	PUNCT
ertr-161	109	16	revealed	reveal	VERB
ertr-161	109	17	that	that	SCONJ
ertr-161	109	18	staff	staff	NOUN
ertr-161	109	19	performance	performance	NOUN
ertr-161	109	20	was	be	AUX
ertr-161	109	21	of	of	ADP
ertr-161	109	22	greater	great	ADJ
ertr-161	109	23	importance	importance	NOUN
ertr-161	109	24	than	than	ADP
ertr-161	109	25	the	the	DET
ertr-161	109	26	tangible	tangible	ADJ
ertr-161	109	27	features	feature	NOUN
ertr-161	109	28	of	of	ADP
ertr-161	109	29	the	the	DET
ertr-161	109	30	hotel	hotel	NOUN
ertr-161	109	31	.	.	PUNCT
ertr-161	110	1	methodology	methodology	NOUN
ertr-161	110	2	this	this	DET
ertr-161	110	3	study	study	NOUN
ertr-161	110	4	used	use	VERB
ertr-161	110	5	the	the	DET
ertr-161	110	6	questionnaire	questionnaire	NOUN
ertr-161	110	7	survey	survey	NOUN
ertr-161	110	8	as	as	ADP
ertr-161	110	9	the	the	DET
ertr-161	110	10	main	main	ADJ
ertr-161	110	11	method	method	NOUN
ertr-161	110	12	for	for	ADP
ertr-161	110	13	the	the	DET
ertr-161	110	14	collection	collection	NOUN
ertr-161	110	15	of	of	ADP
ertr-161	110	16	data	data	PROPN
ertr-161	110	17	.	.	PUNCT
ertr-161	111	1	the	the	DET
ertr-161	111	2	respondents	respondent	NOUN
ertr-161	111	3	in	in	ADP
ertr-161	111	4	this	this	DET
ertr-161	111	5	study	study	NOUN
ertr-161	111	6	comprised	comprise	VERB
ertr-161	111	7	both	both	CCONJ
ertr-161	111	8	local	local	ADJ
ertr-161	111	9	and	and	CCONJ
ertr-161	111	10	foreign	foreign	ADJ
ertr-161	111	11	guests	guest	NOUN
ertr-161	111	12	who	who	PRON
ertr-161	111	13	must	must	AUX
ertr-161	111	14	have	have	AUX
ertr-161	111	15	stayed	stay	VERB
ertr-161	111	16	at	at	ADP
ertr-161	111	17	least	least	ADV
ertr-161	111	18	one	one	NUM
ertr-161	111	19	night	night	NOUN
ertr-161	111	20	at	at	ADP
ertr-161	111	21	a	a	DET
ertr-161	111	22	four	four	NUM
ertr-161	111	23	or	or	CCONJ
ertr-161	111	24	five	five	NUM
ertr-161	111	25	-	-	PUNCT
ertr-161	111	26	star	star	NOUN
ertr-161	111	27	hotel	hotel	NOUN
ertr-161	111	28	in	in	ADP
ertr-161	111	29	kuala	kuala	PROPN
ertr-161	111	30	lumpur	lumpur	PROPN
ertr-161	111	31	,	,	PUNCT
ertr-161	111	32	malaysia	malaysia	PROPN
ertr-161	111	33	within	within	ADP
ertr-161	111	34	the	the	DET
ertr-161	111	35	last	last	ADJ
ertr-161	111	36	3	3	NUM
ertr-161	111	37	months	month	NOUN
ertr-161	111	38	prior	prior	ADV
ertr-161	111	39	to	to	ADP
ertr-161	111	40	the	the	DET
ertr-161	111	41	survey	survey	NOUN
ertr-161	111	42	.	.	PUNCT
ertr-161	112	1	the	the	DET
ertr-161	112	2	respondents	respondent	NOUN
ertr-161	112	3	were	be	AUX
ertr-161	112	4	either	either	CCONJ
ertr-161	112	5	approached	approach	VERB
ertr-161	112	6	during	during	ADP
ertr-161	112	7	their	their	PRON
ertr-161	112	8	visits	visit	NOUN
ertr-161	112	9	to	to	ADP
ertr-161	112	10	tourist	tourist	NOUN
ertr-161	112	11	locations	location	NOUN
ertr-161	112	12	or	or	CCONJ
ertr-161	112	13	while	while	SCONJ
ertr-161	112	14	they	they	PRON
ertr-161	112	15	were	be	AUX
ertr-161	112	16	out	out	ADP
ertr-161	112	17	shopping	shop	VERB
ertr-161	112	18	at	at	ADP
ertr-161	112	19	the	the	DET
ertr-161	112	20	major	major	ADJ
ertr-161	112	21	shopping	shopping	NOUN
ertr-161	112	22	malls	mall	NOUN
ertr-161	112	23	in	in	ADP
ertr-161	112	24	kuala	kuala	PROPN
ertr-161	112	25	lumpur	lumpur	PROPN
ertr-161	112	26	.	.	PUNCT
ertr-161	113	1	out	out	ADP
ertr-161	113	2	of	of	ADP
ertr-161	113	3	a	a	DET
ertr-161	113	4	total	total	NOUN
ertr-161	113	5	of	of	ADP
ertr-161	113	6	115	115	NUM
ertr-161	113	7	questionnaires	questionnaire	NOUN
ertr-161	113	8	that	that	PRON
ertr-161	113	9	were	be	AUX
ertr-161	113	10	collected	collect	VERB
ertr-161	113	11	,	,	PUNCT
ertr-161	113	12	only	only	ADV
ertr-161	113	13	101	101	NUM
ertr-161	113	14	were	be	AUX
ertr-161	113	15	fit	fit	ADJ
ertr-161	113	16	to	to	PART
ertr-161	113	17	be	be	AUX
ertr-161	113	18	used	use	VERB
ertr-161	113	19	for	for	ADP
ertr-161	113	20	further	further	ADJ
ertr-161	113	21	evaluation	evaluation	NOUN
ertr-161	113	22	.	.	PUNCT
ertr-161	114	1	the	the	DET
ertr-161	114	2	profiles	profile	NOUN
ertr-161	114	3	of	of	ADP
ertr-161	114	4	the	the	DET
ertr-161	114	5	respondents	respondent	NOUN
ertr-161	114	6	were	be	AUX
ertr-161	114	7	as	as	SCONJ
ertr-161	114	8	follows	follow	VERB
ertr-161	114	9	:	:	PUNCT
ertr-161	114	10	table	table	NOUN
ertr-161	114	11	1	1	NUM
ertr-161	114	12	:	:	PUNCT
ertr-161	114	13	respondent	respondent	VERB
ertr-161	114	14	’s	’s	PART
ertr-161	114	15	profile	profile	NOUN
ertr-161	114	16	demographic	demographic	ADJ
ertr-161	114	17	n	n	NUM
ertr-161	114	18	percent	percent	NOUN
ertr-161	114	19	gender	gender	NOUN
ertr-161	114	20	female	female	ADJ
ertr-161	114	21	male	male	NOUN
ertr-161	114	22	48	48	NUM
ertr-161	114	23	53	53	NUM
ertr-161	114	24	47.5	47.5	NUM
ertr-161	114	25	52.4	52.4	NUM
ertr-161	114	26	age	age	NOUN
ertr-161	114	27	20	20	NUM
ertr-161	114	28	–	–	PUNCT
ertr-161	114	29	25	25	NUM
ertr-161	114	30	26	26	NUM
ertr-161	114	31	–	–	PUNCT
ertr-161	114	32	30	30	NUM
ertr-161	114	33	31	31	NUM
ertr-161	114	34	–	–	PUNCT
ertr-161	114	35	35	35	NUM
ertr-161	114	36	36	36	NUM
ertr-161	114	37	–	–	PUNCT
ertr-161	114	38	40	40	NUM
ertr-161	114	39	41	41	NUM
ertr-161	114	40	–	–	PUNCT
ertr-161	114	41	45	45	NUM
ertr-161	114	42	46	46	NUM
ertr-161	114	43	–	–	PUNCT
ertr-161	114	44	50	50	NUM
ertr-161	114	45	50	50	NUM
ertr-161	114	46	+	+	NUM
ertr-161	114	47	30	30	NUM
ertr-161	114	48	16	16	NUM
ertr-161	114	49	14	14	NUM
ertr-161	114	50	18	18	NUM
ertr-161	114	51	12	12	NUM
ertr-161	114	52	3	3	NUM
ertr-161	114	53	8	8	NUM
ertr-161	114	54	29.7	29.7	NUM
ertr-161	114	55	15.8	15.8	NUM
ertr-161	114	56	13.8	13.8	NUM
ertr-161	114	57	17.8	17.8	NUM
ertr-161	114	58	11.8	11.8	NUM
ertr-161	114	59	2.9	2.9	NUM
ertr-161	114	60	7.9	7.9	NUM
ertr-161	114	61	education	education	NOUN
ertr-161	114	62	secondary	secondary	ADJ
ertr-161	114	63	or	or	CCONJ
ertr-161	114	64	high	high	ADJ
ertr-161	114	65	school	school	NOUN
ertr-161	114	66	diploma	diploma	NOUN
ertr-161	114	67	/	/	SYM
ertr-161	114	68	certificate	certificate	NOUN
ertr-161	114	69	undergraduate	undergraduate	NOUN
ertr-161	114	70	degree	degree	NOUN
ertr-161	114	71	postgraduate	postgraduate	NOUN
ertr-161	114	72	degree	degree	NOUN
ertr-161	114	73	14	14	NUM
ertr-161	114	74	22	22	NUM
ertr-161	114	75	31	31	NUM
ertr-161	114	76	34	34	NUM
ertr-161	114	77	13.8	13.8	NUM
ertr-161	114	78	21.7	21.7	NUM
ertr-161	114	79	30.6	30.6	NUM
ertr-161	114	80	33.6	33.6	NUM
ertr-161	114	81	nationality	nationality	NOUN
ertr-161	114	82	malaysian	malaysian	ADJ
ertr-161	114	83	non	non	ADJ
ertr-161	114	84	-	-	ADJ
ertr-161	114	85	malaysian	malaysian	ADJ
ertr-161	114	86	41	41	NUM
ertr-161	114	87	60	60	NUM
ertr-161	114	88	40.5	40.5	NUM
ertr-161	114	89	59.4	59.4	NUM
ertr-161	114	90	income	income	NOUN
ertr-161	114	91	less	less	ADJ
ertr-161	114	92	than	than	ADP
ertr-161	114	93	rm	rm	PROPN
ertr-161	114	94	3,000	3,000	NUM
ertr-161	114	95	16	16	NUM
ertr-161	114	96	15.8	15.8	NUM
ertr-161	114	97	http://ertr.tamu.edu/	http://ertr.tamu.edu/	NOUN
ertr-161	114	98	e	e	NOUN
ertr-161	114	99	-	-	NOUN
ertr-161	114	100	review	review	NOUN
ertr-161	114	101	of	of	ADP
ertr-161	114	102	tourism	tourism	NOUN
ertr-161	114	103	research	research	NOUN
ertr-161	114	104	(	(	PUNCT
ertr-161	114	105	ertr	ertr	NOUN
ertr-161	114	106	)	)	PUNCT
ertr-161	114	107	,	,	PUNCT
ertr-161	114	108	vol	vol	NOUN
ertr-161	114	109	.	.	PROPN
ertr-161	114	110	15	15	NUM
ertr-161	114	111	,	,	PUNCT
ertr-161	114	112	no	no	INTJ
ertr-161	114	113	.	.	NOUN
ertr-161	114	114	1	1	NUM
ertr-161	114	115	,	,	PUNCT
ertr-161	114	116	2018	2018	NUM
ertr-161	114	117	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	114	118	10	10	NUM
ertr-161	114	119	(	(	PUNCT
ertr-161	114	120	malaysian	malaysian	ADJ
ertr-161	114	121	)	)	PUNCT
ertr-161	114	122	rm	rm	NOUN
ertr-161	114	123	3,000	3,000	NUM
ertr-161	114	124	–	–	PUNCT
ertr-161	114	125	rm	rm	NOUN
ertr-161	114	126	5,000	5,000	NUM
ertr-161	114	127	rm	rm	NOUN
ertr-161	114	128	5,001	5,001	NUM
ertr-161	114	129	–	–	PUNCT
ertr-161	114	130	rm	rm	NOUN
ertr-161	114	131	8,000	8,000	NUM
ertr-161	114	132	rm	rm	NOUN
ertr-161	114	133	8,001	8,001	NUM
ertr-161	114	134	–	–	PUNCT
ertr-161	114	135	rm	rm	NOUN
ertr-161	114	136	11,000	11,000	NUM
ertr-161	114	137	rm	rm	NOUN
ertr-161	114	138	11,000	11,000	NUM
ertr-161	114	139	+	+	CCONJ
ertr-161	114	140	16	16	NUM
ertr-161	114	141	7	7	NUM
ertr-161	114	142	0	0	NUM
ertr-161	114	143	2	2	NUM
ertr-161	114	144	15.8	15.8	NUM
ertr-161	114	145	6.9	6.9	NUM
ertr-161	114	146	0	0	NUM
ertr-161	114	147	1.9	1.9	NUM
ertr-161	114	148	income	income	NOUN
ertr-161	114	149	(	(	PUNCT
ertr-161	114	150	non	non	ADJ
ertr-161	114	151	-	-	ADJ
ertr-161	114	152	malaysian	malaysian	ADJ
ertr-161	114	153	)	)	PUNCT
ertr-161	114	154	less	less	ADJ
ertr-161	114	155	than	than	ADP
ertr-161	114	156	3,000	3,000	NUM
ertr-161	114	157	$	$	SYM
ertr-161	114	158	3,001	3,001	NUM
ertr-161	114	159	$	$	SYM
ertr-161	114	160	5,000	5,000	NUM
ertr-161	114	161	$	$	SYM
ertr-161	114	162	5,001	5,001	NUM
ertr-161	114	163	$	$	SYM
ertr-161	114	164	10,000	10,000	NUM
ertr-161	114	165	$	$	SYM
ertr-161	114	166	10,000	10,000	NUM
ertr-161	114	167	$	$	SYM
ertr-161	114	168	+	+	NUM
ertr-161	114	169	16	16	NUM
ertr-161	114	170	15	15	NUM
ertr-161	114	171	16	16	NUM
ertr-161	114	172	13	13	NUM
ertr-161	114	173	15.8	15.8	NUM
ertr-161	114	174	14.8	14.8	NUM
ertr-161	114	175	15.8	15.8	NUM
ertr-161	114	176	12.8	12.8	NUM
ertr-161	114	177	purpose	purpose	NOUN
ertr-161	114	178	of	of	ADP
ertr-161	114	179	stay	stay	NOUN
ertr-161	114	180	holiday	holiday	NOUN
ertr-161	114	181	business	business	NOUN
ertr-161	114	182	other	other	ADJ
ertr-161	114	183	82	82	NUM
ertr-161	114	184	11	11	NUM
ertr-161	114	185	8	8	NUM
ertr-161	114	186	81.1	81.1	NUM
ertr-161	114	187	10.8	10.8	NUM
ertr-161	114	188	7.9	7.9	NUM
ertr-161	114	189	ariffin	ariffin	NOUN
ertr-161	114	190	&	&	CCONJ
ertr-161	114	191	maghzi	maghzi	PROPN
ertr-161	114	192	’s	’s	PART
ertr-161	114	193	(	(	PUNCT
ertr-161	114	194	2012	2012	NUM
ertr-161	114	195	)	)	PUNCT
ertr-161	114	196	measurements	measurement	NOUN
ertr-161	114	197	for	for	ADP
ertr-161	114	198	the	the	DET
ertr-161	114	199	five	five	NUM
ertr-161	114	200	dimensions	dimension	NOUN
ertr-161	114	201	of	of	ADP
ertr-161	114	202	hotel	hotel	NOUN
ertr-161	114	203	hospitality	hospitality	NOUN
ertr-161	114	204	(	(	PUNCT
ertr-161	114	205	hothos	hothos	NOUN
ertr-161	114	206	)	)	PUNCT
ertr-161	114	207	within	within	ADP
ertr-161	114	208	the	the	DET
ertr-161	114	209	context	context	NOUN
ertr-161	114	210	of	of	ADP
ertr-161	114	211	luxury	luxury	NOUN
ertr-161	114	212	hotels	hotel	NOUN
ertr-161	114	213	have	have	AUX
ertr-161	114	214	been	be	AUX
ertr-161	114	215	fully	fully	ADV
ertr-161	114	216	adopted	adopt	VERB
ertr-161	114	217	and	and	CCONJ
ertr-161	114	218	presented	present	VERB
ertr-161	114	219	in	in	ADP
ertr-161	114	220	table	table	NOUN
ertr-161	114	221	2	2	NUM
ertr-161	114	222	.	.	PUNCT
ertr-161	114	223	as	as	SCONJ
ertr-161	114	224	expected	expect	VERB
ertr-161	114	225	,	,	PUNCT
ertr-161	114	226	the	the	DET
ertr-161	114	227	exploratory	exploratory	ADJ
ertr-161	114	228	factor	factor	NOUN
ertr-161	114	229	analysis	analysis	NOUN
ertr-161	114	230	(	(	PUNCT
ertr-161	114	231	varimax	varimax	ADJ
ertr-161	114	232	rotation	rotation	NOUN
ertr-161	114	233	)	)	PUNCT
ertr-161	114	234	performed	perform	VERB
ertr-161	114	235	on	on	ADP
ertr-161	114	236	the	the	DET
ertr-161	114	237	22	22	NUM
ertr-161	114	238	items	item	NOUN
ertr-161	114	239	produced	produce	VERB
ertr-161	114	240	the	the	DET
ertr-161	114	241	same	same	ADJ
ertr-161	114	242	five	five	NUM
ertr-161	114	243	dimensions	dimension	NOUN
ertr-161	114	244	with	with	ADP
ertr-161	114	245	65.4	65.4	NUM
ertr-161	114	246	percent	percent	NOUN
ertr-161	114	247	of	of	ADP
ertr-161	114	248	total	total	ADJ
ertr-161	114	249	variance	variance	NOUN
ertr-161	114	250	explained	explain	VERB
ertr-161	114	251	.	.	PUNCT
ertr-161	115	1	no	no	DET
ertr-161	115	2	item	item	NOUN
ertr-161	115	3	was	be	AUX
ertr-161	115	4	discarded	discard	VERB
ertr-161	115	5	as	as	SCONJ
ertr-161	115	6	all	all	PRON
ertr-161	115	7	their	their	PRON
ertr-161	115	8	loadings	loading	NOUN
ertr-161	115	9	were	be	AUX
ertr-161	115	10	greater	great	ADJ
ertr-161	115	11	than	than	ADP
ertr-161	115	12	0.50	0.50	NUM
ertr-161	115	13	.	.	PUNCT
ertr-161	116	1	the	the	DET
ertr-161	116	2	kmo	kmo	NOUN
ertr-161	116	3	of	of	ADP
ertr-161	116	4	0.93	0.93	NUM
ertr-161	116	5	and	and	CCONJ
ertr-161	116	6	bartlett	bartlett	PROPN
ertr-161	116	7	’s	’s	PART
ertr-161	116	8	test	test	NOUN
ertr-161	116	9	of	of	ADP
ertr-161	116	10	spherecity	spherecity	NOUN
ertr-161	116	11	were	be	AUX
ertr-161	116	12	significant	significant	ADJ
ertr-161	116	13	indicating	indicate	VERB
ertr-161	116	14	that	that	SCONJ
ertr-161	116	15	the	the	DET
ertr-161	116	16	items	item	NOUN
ertr-161	116	17	were	be	AUX
ertr-161	116	18	appropriate	appropriate	ADJ
ertr-161	116	19	for	for	ADP
ertr-161	116	20	factor	factor	NOUN
ertr-161	116	21	analysis	analysis	NOUN
ertr-161	116	22	.	.	PUNCT
ertr-161	117	1	the	the	DET
ertr-161	117	2	first	first	ADJ
ertr-161	117	3	dimension	dimension	NOUN
ertr-161	117	4	,	,	PUNCT
ertr-161	117	5	“	"	PUNCT
ertr-161	117	6	personalization	personalization	NOUN
ertr-161	117	7	”	"	PUNCT
ertr-161	117	8	explained	explain	VERB
ertr-161	117	9	19.3	19.3	NUM
ertr-161	117	10	percent	percent	NOUN
ertr-161	117	11	from	from	ADP
ertr-161	117	12	the	the	DET
ertr-161	117	13	total	total	ADJ
ertr-161	117	14	variance	variance	NOUN
ertr-161	117	15	followed	follow	VERB
ertr-161	117	16	by	by	ADP
ertr-161	117	17	15.4	15.4	NUM
ertr-161	117	18	,	,	PUNCT
ertr-161	117	19	12.3	12.3	NUM
ertr-161	117	20	,	,	PUNCT
ertr-161	117	21	10.7	10.7	NUM
ertr-161	117	22	and	and	CCONJ
ertr-161	117	23	7.7	7.7	NUM
ertr-161	117	24	for	for	ADP
ertr-161	117	25	“	"	PUNCT
ertr-161	117	26	warm	warm	ADJ
ertr-161	117	27	welcoming	welcoming	NOUN
ertr-161	117	28	”	"	PUNCT
ertr-161	117	29	,	,	PUNCT
ertr-161	117	30	“	"	PUNCT
ertr-161	117	31	special	special	ADJ
ertr-161	117	32	relationship	relationship	NOUN
ertr-161	117	33	”	"	PUNCT
ertr-161	117	34	,	,	PUNCT
ertr-161	117	35	“	"	PUNCT
ertr-161	117	36	straight	straight	ADV
ertr-161	117	37	from	from	ADP
ertr-161	117	38	the	the	DET
ertr-161	117	39	heart	heart	NOUN
ertr-161	117	40	”	"	PUNCT
ertr-161	117	41	and	and	CCONJ
ertr-161	117	42	“	"	PUNCT
ertr-161	117	43	comfort	comfort	NOUN
ertr-161	117	44	”	"	PUNCT
ertr-161	117	45	respectively	respectively	ADV
ertr-161	117	46	.	.	PUNCT
ertr-161	118	1	the	the	DET
ertr-161	118	2	scale	scale	NOUN
ertr-161	118	3	of	of	ADP
ertr-161	118	4	22	22	NUM
ertr-161	118	5	items	item	NOUN
ertr-161	118	6	employed	employ	VERB
ertr-161	118	7	was	be	AUX
ertr-161	118	8	summarized	summarize	VERB
ertr-161	118	9	in	in	ADP
ertr-161	118	10	table	table	NOUN
ertr-161	118	11	2	2	NUM
ertr-161	118	12	,	,	PUNCT
ertr-161	118	13	with	with	ADP
ertr-161	118	14	all	all	DET
ertr-161	118	15	the	the	DET
ertr-161	118	16	items	item	NOUN
ertr-161	118	17	being	be	AUX
ertr-161	118	18	measured	measure	VERB
ertr-161	118	19	on	on	ADP
ertr-161	118	20	a	a	DET
ertr-161	118	21	5	5	NUM
ertr-161	118	22	-	-	PUNCT
ertr-161	118	23	point	point	NOUN
ertr-161	118	24	likert	likert	ADJ
ertr-161	118	25	scale	scale	NOUN
ertr-161	118	26	with	with	ADP
ertr-161	118	27	1	1	NUM
ertr-161	118	28	representing	represent	VERB
ertr-161	118	29	“	"	PUNCT
ertr-161	118	30	not	not	PART
ertr-161	118	31	important	important	ADJ
ertr-161	118	32	at	at	ADV
ertr-161	118	33	all	all	ADV
ertr-161	118	34	”	"	PUNCT
ertr-161	118	35	and	and	CCONJ
ertr-161	118	36	5	5	NUM
ertr-161	118	37	representing	represent	VERB
ertr-161	118	38	“	"	PUNCT
ertr-161	118	39	extremely	extremely	ADV
ertr-161	118	40	important	important	ADJ
ertr-161	118	41	”	"	PUNCT
ertr-161	118	42	.	.	PUNCT
ertr-161	119	1	table	table	NOUN
ertr-161	119	2	2	2	NUM
ertr-161	119	3	:	:	PUNCT
ertr-161	119	4	measurement	measurement	NOUN
ertr-161	119	5	items	item	NOUN
ertr-161	119	6	for	for	ADP
ertr-161	119	7	the	the	DET
ertr-161	119	8	five	five	NUM
ertr-161	119	9	dimensions	dimension	NOUN
ertr-161	119	10	of	of	ADP
ertr-161	119	11	hospitality	hospitality	NOUN
ertr-161	119	12	dimension	dimension	NOUN
ertr-161	119	13	1	1	NUM
ertr-161	119	14	:	:	PUNCT
ertr-161	119	15	“	"	PUNCT
ertr-161	119	16	personalization	personalization	NOUN
ertr-161	119	17	”	"	PUNCT
ertr-161	119	18			DET
ertr-161	120	1	the	the	DET
ertr-161	120	2	hotel	hotel	NOUN
ertr-161	120	3	staff	staff	NOUN
ertr-161	120	4	knew	know	VERB
ertr-161	120	5	my	my	PRON
ertr-161	120	6	name	name	NOUN
ertr-161	120	7	and/or	and/or	CCONJ
ertr-161	120	8	nationality	nationality	NOUN
ertr-161	120	9			PRON
ertr-161	121	1	the	the	DET
ertr-161	121	2	hotel	hotel	NOUN
ertr-161	121	3	staff	staff	NOUN
ertr-161	121	4	treated	treat	VERB
ertr-161	121	5	me	i	PRON
ertr-161	121	6	with	with	ADP
ertr-161	121	7	full	full	ADJ
ertr-161	121	8	respect	respect	NOUN
ertr-161	121	9			PRON
ertr-161	121	10	the	the	DET
ertr-161	121	11	hotel	hotel	NOUN
ertr-161	121	12	staff	staff	NOUN
ertr-161	121	13	made	make	VERB
ertr-161	121	14	eye	eye	NOUN
ertr-161	121	15	contact	contact	NOUN
ertr-161	121	16	with	with	ADP
ertr-161	121	17	me	i	PRON
ertr-161	121	18	during	during	ADP
ertr-161	121	19	conversation	conversation	NOUN
ertr-161	121	20			PRON
ertr-161	121	21	the	the	DET
ertr-161	121	22	hotel	hotel	NOUN
ertr-161	121	23	staff	staff	NOUN
ertr-161	121	24	made	make	VERB
ertr-161	121	25	me	i	PRON
ertr-161	121	26	feel	feel	VERB
ertr-161	121	27	like	like	ADP
ertr-161	121	28	an	an	DET
ertr-161	121	29	important	important	ADJ
ertr-161	121	30	person	person	NOUN
ertr-161	121	31			PRON
ertr-161	122	1	the	the	DET
ertr-161	122	2	hotel	hotel	NOUN
ertr-161	122	3	staff	staff	NOUN
ertr-161	122	4	gave	give	VERB
ertr-161	122	5	me	i	PRON
ertr-161	122	6	authentic	authentic	ADJ
ertr-161	122	7	smiles	smile	NOUN
ertr-161	122	8	all	all	DET
ertr-161	122	9	the	the	DET
ertr-161	122	10	time	time	NOUN
ertr-161	122	11	dimension	dimension	NOUN
ertr-161	122	12	2	2	NUM
ertr-161	122	13	:	:	PUNCT
ertr-161	122	14	“	"	PUNCT
ertr-161	122	15	warm	warm	ADJ
ertr-161	122	16	welcoming	welcoming	ADJ
ertr-161	122	17	”	"	PUNCT
ertr-161	122	18	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	122	19	e	e	NOUN
ertr-161	122	20	-	-	NOUN
ertr-161	122	21	review	review	NOUN
ertr-161	122	22	of	of	ADP
ertr-161	122	23	tourism	tourism	NOUN
ertr-161	122	24	research	research	NOUN
ertr-161	122	25	(	(	PUNCT
ertr-161	122	26	ertr	ertr	NOUN
ertr-161	122	27	)	)	PUNCT
ertr-161	122	28	,	,	PUNCT
ertr-161	122	29	vol	vol	NOUN
ertr-161	122	30	.	.	PROPN
ertr-161	122	31	15	15	NUM
ertr-161	122	32	,	,	PUNCT
ertr-161	122	33	no	no	INTJ
ertr-161	122	34	.	.	NOUN
ertr-161	122	35	1	1	NUM
ertr-161	122	36	,	,	PUNCT
ertr-161	122	37	2018	2018	NUM
ertr-161	122	38	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	122	39	11	11	NUM
ertr-161	122	40			NOUN
ertr-161	122	41	given	give	VERB
ertr-161	122	42	a	a	DET
ertr-161	122	43	warm	warm	ADJ
ertr-161	122	44	welcome	welcome	NOUN
ertr-161	122	45	at	at	ADP
ertr-161	122	46	the	the	DET
ertr-161	122	47	door	door	NOUN
ertr-161	122	48	step	step	NOUN
ertr-161	122	49	.	.	PUNCT
ertr-161	123	1			PROPN
ertr-161	123	2	walked	walk	VERB
ertr-161	123	3	to	to	ADP
ertr-161	123	4	the	the	DET
ertr-161	123	5	hotel	hotel	NOUN
ertr-161	123	6	room	room	NOUN
ertr-161	123	7	by	by	ADP
ertr-161	123	8	the	the	DET
ertr-161	123	9	staff	staff	NOUN
ertr-161	123	10	upon	upon	SCONJ
ertr-161	123	11	check	check	NOUN
ertr-161	123	12	-	-	PUNCT
ertr-161	123	13	in	in	ADP
ertr-161	123	14			NOUN
ertr-161	123	15	presented	present	VERB
ertr-161	123	16	with	with	ADP
ertr-161	123	17	an	an	DET
ertr-161	123	18	unexpected	unexpected	ADJ
ertr-161	123	19	welcoming	welcoming	NOUN
ertr-161	123	20	token	token	VERB
ertr-161	123	21	or	or	CCONJ
ertr-161	123	22	gift	gift	VERB
ertr-161	123	23			NOUN
ertr-161	124	1	the	the	DET
ertr-161	124	2	hotel	hotel	NOUN
ertr-161	124	3	staff	staff	NOUN
ertr-161	124	4	helped	help	VERB
ertr-161	124	5	me	i	PRON
ertr-161	124	6	with	with	ADP
ertr-161	124	7	my	my	PRON
ertr-161	124	8	luggage	luggage	NOUN
ertr-161	124	9	(	(	PUNCT
ertr-161	124	10	if	if	SCONJ
ertr-161	124	11	any	any	DET
ertr-161	124	12	)	)	PUNCT
ertr-161	124	13	dimension	dimension	NOUN
ertr-161	124	14	3	3	NUM
ertr-161	124	15	:	:	PUNCT
ertr-161	124	16	“	"	PUNCT
ertr-161	124	17	special	special	ADJ
ertr-161	124	18	relationship	relationship	NOUN
ertr-161	124	19	”	"	PUNCT
ertr-161	124	20			NOUN
ertr-161	124	21	understanding	understand	VERB
ertr-161	124	22	my	my	PRON
ertr-161	124	23	special	special	ADJ
ertr-161	124	24	requirements	requirement	NOUN
ertr-161	124	25	while	while	SCONJ
ertr-161	124	26	staying	stay	VERB
ertr-161	124	27	in	in	ADP
ertr-161	124	28	a	a	DET
ertr-161	124	29	hotel	hotel	NOUN
ertr-161	124	30			NOUN
ertr-161	124	31	building	build	VERB
ertr-161	124	32	good	good	ADJ
ertr-161	124	33	relationship	relationship	NOUN
ertr-161	124	34	rather	rather	ADV
ertr-161	124	35	than	than	ADP
ertr-161	124	36	making	make	VERB
ertr-161	124	37	money	money	NOUN
ertr-161	124	38	seemed	seem	VERB
ertr-161	124	39	to	to	PART
ertr-161	124	40	be	be	AUX
ertr-161	124	41	the	the	DET
ertr-161	124	42	most	most	ADV
ertr-161	124	43	important	important	ADJ
ertr-161	124	44	drive	drive	NOUN
ertr-161	124	45	of	of	ADP
ertr-161	124	46	the	the	DET
ertr-161	124	47	hotel	hotel	NOUN
ertr-161	124	48			NOUN
ertr-161	124	49	given	give	VERB
ertr-161	124	50	warm	warm	ADJ
ertr-161	124	51	“	"	PUNCT
ertr-161	124	52	good	good	ADJ
ertr-161	124	53	bye	bye	NOUN
ertr-161	124	54	”	"	PUNCT
ertr-161	124	55	after	after	ADP
ertr-161	124	56	checking	check	VERB
ertr-161	124	57	out	out	ADP
ertr-161	124	58	at	at	ADP
ertr-161	124	59	the	the	DET
ertr-161	124	60	counter	counter	NOUN
ertr-161	124	61			ADV
ertr-161	124	62	entertained	entertain	VERB
ertr-161	124	63	with	with	ADP
ertr-161	124	64	the	the	DET
ertr-161	124	65	services	service	NOUN
ertr-161	124	66	provided	provide	VERB
ertr-161	124	67	by	by	ADP
ertr-161	124	68	the	the	DET
ertr-161	124	69	hotel	hotel	NOUN
ertr-161	124	70			NOUN
ertr-161	124	71	treated	treat	VERB
ertr-161	124	72	as	as	ADP
ertr-161	124	73	a	a	DET
ertr-161	124	74	friend	friend	NOUN
ertr-161	124	75	rather	rather	ADV
ertr-161	124	76	than	than	ADP
ertr-161	124	77	a	a	DET
ertr-161	124	78	customer	customer	NOUN
ertr-161	124	79	dimension	dimension	NOUN
ertr-161	124	80	4	4	NUM
ertr-161	124	81	:	:	PUNCT
ertr-161	124	82	“	"	PUNCT
ertr-161	124	83	straight	straight	ADV
ertr-161	124	84	from	from	ADP
ertr-161	124	85	the	the	DET
ertr-161	124	86	heart	heart	NOUN
ertr-161	124	87	”	"	PUNCT
ertr-161	124	88			PRON
ertr-161	125	1	the	the	DET
ertr-161	125	2	hospitable	hospitable	ADJ
ertr-161	125	3	behaviour	behaviour	NOUN
ertr-161	125	4	seemed	seem	VERB
ertr-161	125	5	to	to	PART
ertr-161	125	6	be	be	AUX
ertr-161	125	7	rendered	render	VERB
ertr-161	125	8	as	as	ADP
ertr-161	125	9	a	a	DET
ertr-161	125	10	natural	natural	ADJ
ertr-161	125	11	extension	extension	NOUN
ertr-161	125	12	of	of	ADP
ertr-161	125	13	their	their	PRON
ertr-161	125	14	characters	character	NOUN
ertr-161	125	15	regardless	regardless	ADV
ertr-161	125	16	of	of	ADP
ertr-161	125	17	any	any	DET
ertr-161	125	18	control	control	NOUN
ertr-161	125	19	and	and	CCONJ
ertr-161	125	20	incentive	incentive	NOUN
ertr-161	125	21	systems	system	NOUN
ertr-161	125	22			NOUN
ertr-161	125	23	the	the	DET
ertr-161	125	24	hospitable	hospitable	ADJ
ertr-161	125	25	behaviour	behaviour	NOUN
ertr-161	125	26	seemed	seem	VERB
ertr-161	125	27	to	to	PART
ertr-161	125	28	be	be	AUX
ertr-161	125	29	motivated	motivate	VERB
ertr-161	125	30	by	by	ADP
ertr-161	125	31	a	a	DET
ertr-161	125	32	genuine	genuine	ADJ
ertr-161	125	33	need	need	NOUN
ertr-161	125	34	to	to	PART
ertr-161	125	35	please	please	VERB
ertr-161	125	36	and	and	CCONJ
ertr-161	125	37	care	care	VERB
ertr-161	125	38	for	for	ADP
ertr-161	125	39	their	their	PRON
ertr-161	125	40	guests	guest	NOUN
ertr-161	125	41	and	and	CCONJ
ertr-161	125	42	not	not	PART
ertr-161	125	43	to	to	PART
ertr-161	125	44	deliberately	deliberately	ADV
ertr-161	125	45	impress	impress	VERB
ertr-161	125	46	the	the	DET
ertr-161	125	47	guest	guest	NOUN
ertr-161	125	48	dimension	dimension	NOUN
ertr-161	125	49	5	5	NUM
ertr-161	125	50	:	:	PUNCT
ertr-161	125	51	“	"	PUNCT
ertr-161	125	52	comfort	comfort	NOUN
ertr-161	125	53	”	"	PUNCT
ertr-161	125	54			NOUN
ertr-161	125	55	ensured	ensure	VERB
ertr-161	125	56	all	all	DET
ertr-161	125	57	aspects	aspect	NOUN
ertr-161	125	58	of	of	ADP
ertr-161	125	59	the	the	DET
ertr-161	125	60	room	room	NOUN
ertr-161	125	61	were	be	AUX
ertr-161	125	62	in	in	ADP
ertr-161	125	63	good	good	ADJ
ertr-161	125	64	condition	condition	NOUN
ertr-161	125	65			PRON
ertr-161	125	66	felt	feel	VERB
ertr-161	125	67	as	as	SCONJ
ertr-161	125	68	if	if	SCONJ
ertr-161	125	69	i	i	PRON
ertr-161	125	70	was	be	AUX
ertr-161	125	71	at	at	ADP
ertr-161	125	72	home	home	NOUN
ertr-161	125	73	while	while	SCONJ
ertr-161	125	74	staying	stay	VERB
ertr-161	125	75	at	at	ADP
ertr-161	125	76	the	the	DET
ertr-161	125	77	hotel	hotel	NOUN
ertr-161	125	78			PRON
ertr-161	125	79	ensured	ensure	VERB
ertr-161	125	80	that	that	SCONJ
ertr-161	125	81	the	the	DET
ertr-161	125	82	room	room	NOUN
ertr-161	125	83	was	be	AUX
ertr-161	125	84	comfortable	comfortable	ADJ
ertr-161	125	85	for	for	ADP
ertr-161	125	86	me	i	PRON
ertr-161	125	87	a	a	DET
ertr-161	125	88	five	five	NUM
ertr-161	125	89	-	-	PUNCT
ertr-161	125	90	item	item	NOUN
ertr-161	125	91	scale	scale	NOUN
ertr-161	125	92	was	be	AUX
ertr-161	125	93	employed	employ	VERB
ertr-161	125	94	to	to	PART
ertr-161	125	95	measure	measure	VERB
ertr-161	125	96	the	the	DET
ertr-161	125	97	construct	construct	NOUN
ertr-161	125	98	of	of	ADP
ertr-161	125	99	guest	guest	NOUN
ertr-161	125	100	satisfaction	satisfaction	NOUN
ertr-161	125	101	as	as	SCONJ
ertr-161	125	102	presented	present	VERB
ertr-161	125	103	in	in	ADP
ertr-161	125	104	table	table	NOUN
ertr-161	125	105	3	3	NUM
ertr-161	125	106	.	.	PUNCT
ertr-161	126	1	the	the	DET
ertr-161	126	2	first	first	ADJ
ertr-161	126	3	four	four	NUM
ertr-161	126	4	items	item	NOUN
ertr-161	126	5	were	be	AUX
ertr-161	126	6	adapted	adapt	VERB
ertr-161	126	7	from	from	ADP
ertr-161	126	8	olorunniwo	olorunniwo	ADJ
ertr-161	126	9	,	,	PUNCT
ertr-161	126	10	hsu	hsu	PROPN
ertr-161	126	11	and	and	CCONJ
ertr-161	126	12	udo	udo	PROPN
ertr-161	126	13	(	(	PUNCT
ertr-161	126	14	2006	2006	NUM
ertr-161	126	15	)	)	PUNCT
ertr-161	126	16	while	while	SCONJ
ertr-161	126	17	the	the	DET
ertr-161	126	18	final	final	ADJ
ertr-161	126	19	item	item	NOUN
ertr-161	126	20	was	be	AUX
ertr-161	126	21	newly	newly	ADV
ertr-161	126	22	developed	develop	VERB
ertr-161	126	23	for	for	ADP
ertr-161	126	24	this	this	DET
ertr-161	126	25	study	study	NOUN
ertr-161	126	26	.	.	PUNCT
ertr-161	127	1	the	the	DET
ertr-161	127	2	five	five	NUM
ertr-161	127	3	-	-	PUNCT
ertr-161	127	4	point	point	NOUN
ertr-161	127	5	scale	scale	NOUN
ertr-161	127	6	used	use	VERB
ertr-161	127	7	to	to	PART
ertr-161	127	8	measure	measure	VERB
ertr-161	127	9	these	these	DET
ertr-161	127	10	items	item	NOUN
ertr-161	127	11	ranged	range	VERB
ertr-161	127	12	from	from	ADP
ertr-161	127	13	1(strongly	1(strongly	ADV
ertr-161	127	14	disagree	disagree	VERB
ertr-161	127	15	)	)	PUNCT
ertr-161	127	16	to	to	PART
ertr-161	127	17	5(strongly	5(strongly	ADV
ertr-161	127	18	agree	agree	VERB
ertr-161	127	19	)	)	PUNCT
ertr-161	127	20	.	.	PUNCT
ertr-161	128	1	table	table	NOUN
ertr-161	128	2	3	3	NUM
ertr-161	128	3	:	:	PUNCT
ertr-161	128	4	measurement	measurement	NOUN
ertr-161	128	5	items	item	NOUN
ertr-161	128	6	for	for	ADP
ertr-161	128	7	guest	guest	NOUN
ertr-161	128	8	satisfaction	satisfaction	NOUN
ertr-161	128	9			NOUN
ertr-161	129	1	i	i	PRON
ertr-161	129	2	am	be	AUX
ertr-161	129	3	satisfied	satisfied	ADJ
ertr-161	129	4	with	with	ADP
ertr-161	129	5	my	my	PRON
ertr-161	129	6	decision	decision	NOUN
ertr-161	129	7	to	to	PART
ertr-161	129	8	visit	visit	VERB
ertr-161	129	9	this	this	DET
ertr-161	129	10	hotel	hotel	NOUN
ertr-161	129	11			NOUN
ertr-161	130	1	my	my	PRON
ertr-161	130	2	choice	choice	NOUN
ertr-161	130	3	to	to	PART
ertr-161	130	4	stay	stay	VERB
ertr-161	130	5	at	at	ADP
ertr-161	130	6	this	this	DET
ertr-161	130	7	hotel	hotel	NOUN
ertr-161	130	8	was	be	AUX
ertr-161	130	9	a	a	DET
ertr-161	130	10	wise	wise	ADJ
ertr-161	130	11	one	one	NUM
ertr-161	130	12			NOUN
ertr-161	131	1	i	i	PRON
ertr-161	131	2	think	think	VERB
ertr-161	131	3	i	i	PRON
ertr-161	131	4	did	do	VERB
ertr-161	131	5	the	the	DET
ertr-161	131	6	right	right	ADJ
ertr-161	131	7	thing	thing	NOUN
ertr-161	131	8	when	when	SCONJ
ertr-161	131	9	i	i	PRON
ertr-161	131	10	chose	choose	VERB
ertr-161	131	11	to	to	PART
ertr-161	131	12	stay	stay	VERB
ertr-161	131	13	in	in	ADP
ertr-161	131	14	this	this	DET
ertr-161	131	15	hotel	hotel	NOUN
ertr-161	131	16			NOUN
ertr-161	132	1	i	i	PRON
ertr-161	132	2	feel	feel	VERB
ertr-161	132	3	that	that	SCONJ
ertr-161	132	4	my	my	PRON
ertr-161	132	5	experience	experience	NOUN
ertr-161	132	6	with	with	ADP
ertr-161	132	7	this	this	DET
ertr-161	132	8	hotel	hotel	NOUN
ertr-161	132	9	has	have	AUX
ertr-161	132	10	been	be	AUX
ertr-161	132	11	enjoyable	enjoyable	ADJ
ertr-161	132	12			PRON
ertr-161	133	1	i	i	PRON
ertr-161	133	2	would	would	AUX
ertr-161	133	3	recommend	recommend	VERB
ertr-161	133	4	this	this	DET
ertr-161	133	5	hotel	hotel	NOUN
ertr-161	133	6	to	to	ADP
ertr-161	133	7	others	other	NOUN
ertr-161	133	8	data	datum	NOUN
ertr-161	133	9	was	be	AUX
ertr-161	133	10	entered	enter	VERB
ertr-161	133	11	into	into	ADP
ertr-161	133	12	the	the	DET
ertr-161	133	13	spss	spss	PROPN
ertr-161	133	14	package	package	NOUN
ertr-161	133	15	and	and	CCONJ
ertr-161	133	16	analysed	analyse	VERB
ertr-161	133	17	mainly	mainly	ADV
ertr-161	133	18	by	by	ADP
ertr-161	133	19	using	use	VERB
ertr-161	133	20	the	the	DET
ertr-161	133	21	correlation	correlation	NOUN
ertr-161	133	22	and	and	CCONJ
ertr-161	133	23	multiple	multiple	ADJ
ertr-161	133	24	regression	regression	NOUN
ertr-161	133	25	analyses	analysis	NOUN
ertr-161	133	26	.	.	PUNCT
ertr-161	134	1	the	the	DET
ertr-161	134	2	dependent	dependent	ADJ
ertr-161	134	3	variable	variable	NOUN
ertr-161	134	4	in	in	ADP
ertr-161	134	5	the	the	DET
ertr-161	134	6	regression	regression	NOUN
ertr-161	134	7	model	model	NOUN
ertr-161	134	8	was	be	AUX
ertr-161	134	9	guest	guest	NOUN
ertr-161	134	10	satisfaction	satisfaction	NOUN
ertr-161	134	11	and	and	CCONJ
ertr-161	134	12	the	the	DET
ertr-161	134	13	independent	independent	ADJ
ertr-161	134	14	variables	variable	NOUN
ertr-161	134	15	were	be	AUX
ertr-161	134	16	the	the	DET
ertr-161	134	17	five	five	NUM
ertr-161	134	18	dimensions	dimension	NOUN
ertr-161	134	19	of	of	ADP
ertr-161	134	20	hospitality	hospitality	NOUN
ertr-161	134	21	identified	identify	VERB
ertr-161	134	22	as	as	ADP
ertr-161	134	23	personalization	personalization	NOUN
ertr-161	134	24	,	,	PUNCT
ertr-161	134	25	warm	warm	ADJ
ertr-161	134	26	welcoming	welcoming	ADJ
ertr-161	134	27	,	,	PUNCT
ertr-161	134	28	special	special	ADJ
ertr-161	134	29	relationship	relationship	NOUN
ertr-161	134	30	,	,	PUNCT
ertr-161	134	31	straight	straight	ADV
ertr-161	134	32	from	from	ADP
ertr-161	134	33	the	the	DET
ertr-161	134	34	heart	heart	NOUN
ertr-161	134	35	and	and	CCONJ
ertr-161	134	36	comfort	comfort	NOUN
ertr-161	134	37	.	.	PUNCT
ertr-161	135	1	figure	figure	NOUN
ertr-161	135	2	1	1	NUM
ertr-161	135	3	shows	show	VERB
ertr-161	135	4	the	the	DET
ertr-161	135	5	conceptual	conceptual	ADJ
ertr-161	135	6	framework	framework	NOUN
ertr-161	135	7	employed	employ	VERB
ertr-161	135	8	in	in	ADP
ertr-161	135	9	the	the	DET
ertr-161	135	10	research	research	NOUN
ertr-161	135	11	to	to	PART
ertr-161	135	12	analyse	analyse	VERB
ertr-161	135	13	the	the	DET
ertr-161	135	14	data	datum	NOUN
ertr-161	135	15	based	base	VERB
ertr-161	135	16	on	on	ADP
ertr-161	135	17	ariffin	ariffin	NOUN
ertr-161	135	18	and	and	CCONJ
ertr-161	135	19	maghzi	maghzi	PROPN
ertr-161	135	20	(	(	PUNCT
ertr-161	135	21	2012	2012	NUM
ertr-161	135	22	)	)	PUNCT
ertr-161	135	23	.	.	PUNCT
ertr-161	136	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	137	1	e	e	X
ertr-161	137	2	-	-	NOUN
ertr-161	137	3	review	review	NOUN
ertr-161	137	4	of	of	ADP
ertr-161	137	5	tourism	tourism	NOUN
ertr-161	137	6	research	research	NOUN
ertr-161	137	7	(	(	PUNCT
ertr-161	137	8	ertr	ertr	NOUN
ertr-161	137	9	)	)	PUNCT
ertr-161	137	10	,	,	PUNCT
ertr-161	137	11	vol	vol	NOUN
ertr-161	137	12	.	.	PROPN
ertr-161	137	13	15	15	NUM
ertr-161	137	14	,	,	PUNCT
ertr-161	137	15	no	no	INTJ
ertr-161	137	16	.	.	NOUN
ertr-161	137	17	1	1	NUM
ertr-161	137	18	,	,	PUNCT
ertr-161	137	19	2018	2018	NUM
ertr-161	137	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	137	21	12	12	NUM
ertr-161	137	22	figure	figure	NOUN
ertr-161	137	23	1	1	NUM
ertr-161	137	24	:	:	PUNCT
ertr-161	137	25	key	key	ADJ
ertr-161	137	26	dimensions	dimension	NOUN
ertr-161	137	27	of	of	ADP
ertr-161	137	28	hotel	hotel	NOUN
ertr-161	137	29	hospitality	hospitality	NOUN
ertr-161	137	30	based	base	VERB
ertr-161	137	31	on	on	ADP
ertr-161	137	32	conceptual	conceptual	ADJ
ertr-161	137	33	framework	framework	NOUN
ertr-161	137	34	presented	present	VERB
ertr-161	137	35	in	in	ADP
ertr-161	137	36	figure	figure	NOUN
ertr-161	137	37	1	1	NUM
ertr-161	137	38	,	,	PUNCT
ertr-161	137	39	this	this	DET
ertr-161	137	40	present	present	ADJ
ertr-161	137	41	study	study	NOUN
ertr-161	137	42	strives	strive	VERB
ertr-161	137	43	to	to	PART
ertr-161	137	44	find	find	VERB
ertr-161	137	45	empirical	empirical	ADJ
ertr-161	137	46	evidences	evidence	NOUN
ertr-161	137	47	to	to	PART
ertr-161	137	48	support	support	VERB
ertr-161	137	49	the	the	DET
ertr-161	137	50	following	follow	VERB
ertr-161	137	51	hypotheses	hypothesis	NOUN
ertr-161	137	52	:	:	PUNCT
ertr-161	137	53	h1	h1	NOUN
ertr-161	137	54	:	:	PUNCT
ertr-161	137	55	there	there	PRON
ertr-161	137	56	is	be	VERB
ertr-161	137	57	a	a	DET
ertr-161	137	58	positive	positive	ADJ
ertr-161	137	59	relationship	relationship	NOUN
ertr-161	137	60	between	between	ADP
ertr-161	137	61	personalization	personalization	NOUN
ertr-161	137	62	and	and	CCONJ
ertr-161	137	63	guest	guest	NOUN
ertr-161	137	64	satisfaction	satisfaction	NOUN
ertr-161	137	65	in	in	ADP
ertr-161	137	66	the	the	DET
ertr-161	137	67	context	context	NOUN
ertr-161	137	68	of	of	ADP
ertr-161	137	69	luxury	luxury	NOUN
ertr-161	137	70	hotel	hotel	NOUN
ertr-161	137	71	.	.	PUNCT
ertr-161	138	1	h2	h2	PROPN
ertr-161	138	2	:	:	PUNCT
ertr-161	138	3	there	there	PRON
ertr-161	138	4	is	be	VERB
ertr-161	138	5	a	a	DET
ertr-161	138	6	positive	positive	ADJ
ertr-161	138	7	relationship	relationship	NOUN
ertr-161	138	8	between	between	ADP
ertr-161	138	9	warm	warm	ADJ
ertr-161	138	10	welcoming	welcoming	ADJ
ertr-161	138	11	and	and	CCONJ
ertr-161	138	12	guest	guest	NOUN
ertr-161	138	13	satisfaction	satisfaction	NOUN
ertr-161	138	14	in	in	ADP
ertr-161	138	15	the	the	DET
ertr-161	138	16	context	context	NOUN
ertr-161	138	17	of	of	ADP
ertr-161	138	18	luxury	luxury	NOUN
ertr-161	138	19	hotel	hotel	NOUN
ertr-161	138	20	.	.	PUNCT
ertr-161	139	1	h3	h3	NOUN
ertr-161	139	2	:	:	PUNCT
ertr-161	139	3	there	there	PRON
ertr-161	139	4	is	be	VERB
ertr-161	139	5	a	a	DET
ertr-161	139	6	positive	positive	ADJ
ertr-161	139	7	relationship	relationship	NOUN
ertr-161	139	8	between	between	ADP
ertr-161	139	9	special	special	ADJ
ertr-161	139	10	relationship	relationship	NOUN
ertr-161	139	11	and	and	CCONJ
ertr-161	139	12	guest	guest	NOUN
ertr-161	139	13	satisfaction	satisfaction	NOUN
ertr-161	139	14	in	in	ADP
ertr-161	139	15	the	the	DET
ertr-161	139	16	context	context	NOUN
ertr-161	139	17	of	of	ADP
ertr-161	139	18	luxury	luxury	NOUN
ertr-161	139	19	hotel	hotel	NOUN
ertr-161	139	20	.	.	PUNCT
ertr-161	140	1	h4	h4	NOUN
ertr-161	140	2	:	:	PUNCT
ertr-161	140	3	there	there	PRON
ertr-161	140	4	is	be	VERB
ertr-161	140	5	a	a	DET
ertr-161	140	6	positive	positive	ADJ
ertr-161	140	7	relationship	relationship	NOUN
ertr-161	140	8	between	between	ADP
ertr-161	140	9	“	"	PUNCT
ertr-161	140	10	straight	straight	ADJ
ertr-161	140	11	from	from	ADP
ertr-161	140	12	heart	heart	NOUN
ertr-161	140	13	”	"	PUNCT
ertr-161	140	14	and	and	CCONJ
ertr-161	140	15	guest	guest	NOUN
ertr-161	140	16	satisfaction	satisfaction	NOUN
ertr-161	140	17	in	in	ADP
ertr-161	140	18	the	the	DET
ertr-161	140	19	context	context	NOUN
ertr-161	140	20	of	of	ADP
ertr-161	140	21	luxury	luxury	NOUN
ertr-161	140	22	hotel	hotel	NOUN
ertr-161	140	23	.	.	PUNCT
ertr-161	141	1	h5	h5	PROPN
ertr-161	141	2	:	:	PUNCT
ertr-161	141	3	there	there	PRON
ertr-161	141	4	is	be	VERB
ertr-161	141	5	a	a	DET
ertr-161	141	6	positive	positive	ADJ
ertr-161	141	7	relationship	relationship	NOUN
ertr-161	141	8	between	between	ADP
ertr-161	141	9	comfort	comfort	NOUN
ertr-161	141	10	and	and	CCONJ
ertr-161	141	11	guest	guest	NOUN
ertr-161	141	12	satisfaction	satisfaction	NOUN
ertr-161	141	13	in	in	ADP
ertr-161	141	14	the	the	DET
ertr-161	141	15	context	context	NOUN
ertr-161	141	16	of	of	ADP
ertr-161	141	17	luxury	luxury	NOUN
ertr-161	141	18	hotel	hotel	NOUN
ertr-161	141	19	.	.	PUNCT
ertr-161	142	1	research	research	NOUN
ertr-161	142	2	finding	find	VERB
ertr-161	142	3	the	the	DET
ertr-161	142	4	pearson	pearson	NOUN
ertr-161	142	5	’s	’s	PART
ertr-161	142	6	correlation	correlation	NOUN
ertr-161	142	7	analysis	analysis	NOUN
ertr-161	142	8	revealed	reveal	VERB
ertr-161	142	9	that	that	SCONJ
ertr-161	142	10	all	all	DET
ertr-161	142	11	the	the	DET
ertr-161	142	12	five	five	NUM
ertr-161	142	13	dimensions	dimension	NOUN
ertr-161	142	14	of	of	ADP
ertr-161	142	15	hotel	hotel	NOUN
ertr-161	142	16	hospitality	hospitality	NOUN
ertr-161	142	17	(	(	PUNCT
ertr-161	142	18	hothos	hothos	PROPN
ertr-161	142	19	)	)	PUNCT
ertr-161	142	20	were	be	AUX
ertr-161	142	21	significantly	significantly	ADV
ertr-161	142	22	and	and	CCONJ
ertr-161	142	23	positively	positively	ADV
ertr-161	142	24	correlated	correlate	VERB
ertr-161	142	25	with	with	ADP
ertr-161	142	26	guest	guest	NOUN
ertr-161	142	27	satisfaction	satisfaction	NOUN
ertr-161	142	28	with	with	ADP
ertr-161	142	29	personalization	personalization	NOUN
ertr-161	142	30	guest	guest	NOUN
ertr-161	142	31	satisfaction	satisfaction	NOUN
ertr-161	142	32	comfort	comfort	NOUN
ertr-161	142	33	straight	straight	ADV
ertr-161	142	34	from	from	ADP
ertr-161	142	35	heart	heart	NOUN
ertr-161	142	36	warm	warm	ADJ
ertr-161	142	37	welcoming	welcoming	ADJ
ertr-161	142	38	special	special	ADJ
ertr-161	142	39	relationship	relationship	NOUN
ertr-161	142	40	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	142	41	e	e	NOUN
ertr-161	142	42	-	-	NOUN
ertr-161	142	43	review	review	NOUN
ertr-161	142	44	of	of	ADP
ertr-161	142	45	tourism	tourism	NOUN
ertr-161	142	46	research	research	NOUN
ertr-161	142	47	(	(	PUNCT
ertr-161	142	48	ertr	ertr	NOUN
ertr-161	142	49	)	)	PUNCT
ertr-161	142	50	,	,	PUNCT
ertr-161	142	51	vol	vol	NOUN
ertr-161	142	52	.	.	PROPN
ertr-161	142	53	15	15	NUM
ertr-161	142	54	,	,	PUNCT
ertr-161	142	55	no	no	INTJ
ertr-161	142	56	.	.	NOUN
ertr-161	142	57	1	1	NUM
ertr-161	142	58	,	,	PUNCT
ertr-161	142	59	2018	2018	NUM
ertr-161	142	60	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	142	61	13	13	NUM
ertr-161	142	62	all	all	DET
ertr-161	142	63	the	the	DET
ertr-161	142	64	results	result	NOUN
ertr-161	142	65	being	be	AUX
ertr-161	142	66	significant	significant	ADJ
ertr-161	142	67	at	at	ADP
ertr-161	142	68	the	the	DET
ertr-161	142	69	level	level	NOUN
ertr-161	142	70	of	of	ADP
ertr-161	142	71	0.01	0.01	NUM
ertr-161	142	72	.	.	PUNCT
ertr-161	143	1	the	the	DET
ertr-161	143	2	highest	high	ADJ
ertr-161	143	3	beta	beta	ADJ
ertr-161	143	4	coefficient	coefficient	NOUN
ertr-161	143	5	of	of	ADP
ertr-161	143	6	0.675	0.675	NUM
ertr-161	143	7	was	be	AUX
ertr-161	143	8	recorded	record	VERB
ertr-161	143	9	by	by	ADP
ertr-161	143	10	personalization	personalization	NOUN
ertr-161	143	11	,	,	PUNCT
ertr-161	143	12	followed	follow	VERB
ertr-161	143	13	by	by	ADP
ertr-161	143	14	straight	straight	ADV
ertr-161	143	15	from	from	ADP
ertr-161	143	16	the	the	DET
ertr-161	143	17	heart	heart	NOUN
ertr-161	143	18	(	(	PUNCT
ertr-161	143	19	0.657	0.657	NUM
ertr-161	143	20	)	)	PUNCT
ertr-161	143	21	,	,	PUNCT
ertr-161	143	22	special	special	ADJ
ertr-161	143	23	relationship	relationship	NOUN
ertr-161	143	24	(	(	PUNCT
ertr-161	143	25	0.627	0.627	NUM
ertr-161	143	26	)	)	PUNCT
ertr-161	143	27	and	and	CCONJ
ertr-161	143	28	comfort	comfort	NOUN
ertr-161	143	29	(	(	PUNCT
ertr-161	143	30	0.614	0.614	NUM
ertr-161	143	31	)	)	PUNCT
ertr-161	143	32	.	.	PUNCT
ertr-161	144	1	the	the	DET
ertr-161	144	2	least	least	ADV
ertr-161	144	3	correlated	correlate	VERB
ertr-161	144	4	hospitality	hospitality	NOUN
ertr-161	144	5	dimension	dimension	NOUN
ertr-161	144	6	with	with	ADP
ertr-161	144	7	guest	guest	NOUN
ertr-161	144	8	satisfaction	satisfaction	NOUN
ertr-161	144	9	was	be	AUX
ertr-161	144	10	warm	warm	ADJ
ertr-161	144	11	welcoming	welcoming	NOUN
ertr-161	144	12	with	with	ADP
ertr-161	144	13	the	the	DET
ertr-161	144	14	beta	beta	ADJ
ertr-161	144	15	coefficient	coefficient	NOUN
ertr-161	144	16	being	be	AUX
ertr-161	144	17	equal	equal	ADJ
ertr-161	144	18	to	to	ADP
ertr-161	144	19	0.593	0.593	NUM
ertr-161	144	20	.	.	PUNCT
ertr-161	145	1	table	table	NOUN
ertr-161	145	2	4	4	NUM
ertr-161	145	3	gives	give	VERB
ertr-161	145	4	a	a	DET
ertr-161	145	5	summary	summary	NOUN
ertr-161	145	6	of	of	ADP
ertr-161	145	7	the	the	DET
ertr-161	145	8	results	result	NOUN
ertr-161	145	9	of	of	ADP
ertr-161	145	10	the	the	DET
ertr-161	145	11	correlation	correlation	NOUN
ertr-161	145	12	analysis	analysis	NOUN
ertr-161	145	13	.	.	PUNCT
ertr-161	146	1	table	table	NOUN
ertr-161	146	2	4	4	NUM
ertr-161	146	3	:	:	PUNCT
ertr-161	146	4	correlation	correlation	NOUN
ertr-161	146	5	analysis	analysis	NOUN
ertr-161	146	6	satisfaction	satisfaction	NOUN
ertr-161	146	7	(	(	PUNCT
ertr-161	146	8	pearson	pearson	PROPN
ertr-161	146	9	’s	’s	PART
ertr-161	146	10	correlation	correlation	NOUN
ertr-161	146	11	)	)	PUNCT
ertr-161	146	12	personalization	personalization	NOUN
ertr-161	147	1	0.675	0.675	NUM
ertr-161	147	2	warm	warm	ADJ
ertr-161	147	3	welcoming	welcome	VERB
ertr-161	147	4	0.593	0.593	NUM
ertr-161	147	5	special	special	ADJ
ertr-161	147	6	relationship	relationship	NOUN
ertr-161	147	7	0.627	0.627	NUM
ertr-161	147	8	straight	straight	ADV
ertr-161	147	9	from	from	ADP
ertr-161	147	10	the	the	DET
ertr-161	147	11	heart	heart	NOUN
ertr-161	147	12	0.657	0.657	NUM
ertr-161	147	13	comfort	comfort	NOUN
ertr-161	147	14	0.614	0.614	NUM
ertr-161	147	15	a	a	DET
ertr-161	147	16	multiple	multiple	ADJ
ertr-161	147	17	regression	regression	NOUN
ertr-161	147	18	analysis	analysis	NOUN
ertr-161	147	19	with	with	ADP
ertr-161	147	20	the	the	DET
ertr-161	147	21	stepwise	stepwise	ADJ
ertr-161	147	22	method	method	NOUN
ertr-161	147	23	was	be	AUX
ertr-161	147	24	employed	employ	VERB
ertr-161	147	25	to	to	PART
ertr-161	147	26	examine	examine	VERB
ertr-161	147	27	the	the	DET
ertr-161	147	28	influence	influence	NOUN
ertr-161	147	29	of	of	ADP
ertr-161	147	30	the	the	DET
ertr-161	147	31	five	five	NUM
ertr-161	147	32	dimensions	dimension	NOUN
ertr-161	147	33	of	of	ADP
ertr-161	147	34	hospitality	hospitality	NOUN
ertr-161	147	35	on	on	ADP
ertr-161	147	36	guest	guest	NOUN
ertr-161	147	37	satisfaction	satisfaction	NOUN
ertr-161	147	38	.	.	PUNCT
ertr-161	148	1	prior	prior	ADV
ertr-161	148	2	to	to	ADP
ertr-161	148	3	that	that	PRON
ertr-161	148	4	,	,	PUNCT
ertr-161	148	5	the	the	DET
ertr-161	148	6	data	datum	NOUN
ertr-161	148	7	were	be	AUX
ertr-161	148	8	tested	test	VERB
ertr-161	148	9	to	to	PART
ertr-161	148	10	ensure	ensure	VERB
ertr-161	148	11	that	that	SCONJ
ertr-161	148	12	assumptions	assumption	NOUN
ertr-161	148	13	of	of	ADP
ertr-161	148	14	multivariate	multivariate	NOUN
ertr-161	148	15	analysis	analysis	NOUN
ertr-161	148	16	were	be	AUX
ertr-161	148	17	met	meet	VERB
ertr-161	148	18	.	.	PUNCT
ertr-161	149	1	the	the	DET
ertr-161	149	2	skewness	skewness	NOUN
ertr-161	149	3	and	and	CCONJ
ertr-161	149	4	kurtosis	kurtosis	VERB
ertr-161	149	5	values	value	NOUN
ertr-161	149	6	of	of	ADP
ertr-161	149	7	all	all	DET
ertr-161	149	8	variables	variable	NOUN
ertr-161	149	9	had	have	AUX
ertr-161	149	10	met	meet	VERB
ertr-161	149	11	the	the	DET
ertr-161	149	12	prerequisite	prerequisite	NOUN
ertr-161	149	13	of	of	ADP
ertr-161	149	14	normality	normality	NOUN
ertr-161	149	15	test	test	NOUN
ertr-161	149	16	.	.	PUNCT
ertr-161	150	1	the	the	DET
ertr-161	150	2	vif	vif	NOUN
ertr-161	150	3	values	value	NOUN
ertr-161	150	4	of	of	ADP
ertr-161	150	5	below	below	ADP
ertr-161	150	6	10	10	NUM
ertr-161	150	7	for	for	ADP
ertr-161	150	8	all	all	DET
ertr-161	150	9	variables	variable	NOUN
ertr-161	150	10	indicating	indicate	VERB
ertr-161	150	11	that	that	SCONJ
ertr-161	150	12	multicollinearity	multicollinearity	NOUN
ertr-161	150	13	was	be	AUX
ertr-161	150	14	not	not	PART
ertr-161	150	15	an	an	DET
ertr-161	150	16	issue	issue	NOUN
ertr-161	150	17	in	in	ADP
ertr-161	150	18	this	this	DET
ertr-161	150	19	study	study	NOUN
ertr-161	150	20	.	.	PUNCT
ertr-161	151	1	through	through	ADP
ertr-161	151	2	an	an	DET
ertr-161	151	3	analysis	analysis	NOUN
ertr-161	151	4	of	of	ADP
ertr-161	151	5	residuals	residual	NOUN
ertr-161	151	6	and	and	CCONJ
ertr-161	151	7	partial	partial	ADJ
ertr-161	151	8	regression	regression	NOUN
ertr-161	151	9	plots	plot	NOUN
ertr-161	151	10	,	,	PUNCT
ertr-161	151	11	non	non	ADJ
ertr-161	151	12	-	-	ADJ
ertr-161	151	13	linear	linear	ADJ
ertr-161	151	14	pattern	pattern	NOUN
ertr-161	151	15	was	be	AUX
ertr-161	151	16	not	not	PART
ertr-161	151	17	found	find	VERB
ertr-161	151	18	.	.	PUNCT
ertr-161	152	1	no	no	DET
ertr-161	152	2	discernible	discernible	ADJ
ertr-161	152	3	patterns	pattern	NOUN
ertr-161	152	4	of	of	ADP
ertr-161	152	5	residuals	residual	NOUN
ertr-161	152	6	were	be	AUX
ertr-161	152	7	also	also	ADV
ertr-161	152	8	noted	note	VERB
ertr-161	152	9	indicating	indicate	VERB
ertr-161	152	10	that	that	SCONJ
ertr-161	152	11	homoscedasticity	homoscedasticity	NOUN
ertr-161	152	12	exists	exist	VERB
ertr-161	152	13	for	for	ADP
ertr-161	152	14	the	the	DET
ertr-161	152	15	independent	independent	ADJ
ertr-161	152	16	variables	variable	NOUN
ertr-161	152	17	of	of	ADP
ertr-161	152	18	this	this	DET
ertr-161	152	19	study	study	NOUN
ertr-161	152	20	.	.	PUNCT
ertr-161	153	1	table	table	NOUN
ertr-161	153	2	5	5	NUM
ertr-161	153	3	shows	show	VERB
ertr-161	153	4	the	the	DET
ertr-161	153	5	results	result	NOUN
ertr-161	153	6	of	of	ADP
ertr-161	153	7	the	the	DET
ertr-161	153	8	multiple	multiple	ADJ
ertr-161	153	9	regression	regression	NOUN
ertr-161	153	10	analysis	analysis	NOUN
ertr-161	153	11	.	.	PUNCT
ertr-161	154	1	the	the	DET
ertr-161	154	2	results	result	NOUN
ertr-161	154	3	indicate	indicate	VERB
ertr-161	154	4	that	that	SCONJ
ertr-161	154	5	the	the	DET
ertr-161	154	6	overall	overall	ADJ
ertr-161	154	7	regression	regression	NOUN
ertr-161	154	8	equation	equation	NOUN
ertr-161	154	9	was	be	AUX
ertr-161	154	10	significant	significant	ADJ
ertr-161	154	11	at	at	ADP
ertr-161	154	12	99	99	NUM
ertr-161	154	13	percent	percent	NOUN
ertr-161	154	14	of	of	ADP
ertr-161	154	15	confidence	confidence	NOUN
ertr-161	154	16	level	level	NOUN
ertr-161	154	17	in	in	ADP
ertr-161	154	18	explaining	explain	VERB
ertr-161	154	19	the	the	DET
ertr-161	154	20	influence	influence	NOUN
ertr-161	154	21	of	of	ADP
ertr-161	154	22	hospitality	hospitality	NOUN
ertr-161	154	23	on	on	ADP
ertr-161	154	24	guest	guest	NOUN
ertr-161	154	25	satisfaction	satisfaction	NOUN
ertr-161	154	26	within	within	ADP
ertr-161	154	27	the	the	DET
ertr-161	154	28	context	context	NOUN
ertr-161	154	29	of	of	ADP
ertr-161	154	30	luxury	luxury	NOUN
ertr-161	154	31	hotels	hotel	NOUN
ertr-161	154	32	in	in	ADP
ertr-161	154	33	malaysia	malaysia	PROPN
ertr-161	154	34	.	.	PUNCT
ertr-161	155	1	the	the	DET
ertr-161	155	2	resulting	result	VERB
ertr-161	155	3	multicollinearity	multicollinearity	NOUN
ertr-161	155	4	diagnostics	diagnostic	NOUN
ertr-161	155	5	also	also	ADV
ertr-161	155	6	revealed	reveal	VERB
ertr-161	155	7	that	that	SCONJ
ertr-161	155	8	multicollinearity	multicollinearity	NOUN
ertr-161	155	9	was	be	AUX
ertr-161	155	10	not	not	PART
ertr-161	155	11	a	a	DET
ertr-161	155	12	problem	problem	NOUN
ertr-161	155	13	in	in	ADP
ertr-161	155	14	this	this	DET
ertr-161	155	15	regression	regression	NOUN
ertr-161	155	16	model	model	NOUN
ertr-161	155	17	.	.	PUNCT
ertr-161	156	1	the	the	DET
ertr-161	156	2	results	result	NOUN
ertr-161	156	3	revealed	reveal	VERB
ertr-161	156	4	that	that	SCONJ
ertr-161	156	5	out	out	ADP
ertr-161	156	6	of	of	ADP
ertr-161	156	7	the	the	DET
ertr-161	156	8	five	five	NUM
ertr-161	156	9	dimensions	dimension	NOUN
ertr-161	156	10	,	,	PUNCT
ertr-161	156	11	only	only	ADV
ertr-161	156	12	three	three	NUM
ertr-161	156	13	contributed	contribute	VERB
ertr-161	156	14	significantly	significantly	ADV
ertr-161	156	15	to	to	ADP
ertr-161	156	16	the	the	DET
ertr-161	156	17	prediction	prediction	NOUN
ertr-161	156	18	of	of	ADP
ertr-161	156	19	guest	guest	NOUN
ertr-161	156	20	satisfaction	satisfaction	NOUN
ertr-161	156	21	within	within	ADP
ertr-161	156	22	the	the	DET
ertr-161	156	23	context	context	NOUN
ertr-161	156	24	of	of	ADP
ertr-161	156	25	luxury	luxury	NOUN
ertr-161	156	26	hotel	hotel	NOUN
ertr-161	156	27	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	156	28	e	e	NOUN
ertr-161	156	29	-	-	NOUN
ertr-161	156	30	review	review	NOUN
ertr-161	156	31	of	of	ADP
ertr-161	156	32	tourism	tourism	NOUN
ertr-161	156	33	research	research	NOUN
ertr-161	156	34	(	(	PUNCT
ertr-161	156	35	ertr	ertr	NOUN
ertr-161	156	36	)	)	PUNCT
ertr-161	156	37	,	,	PUNCT
ertr-161	156	38	vol	vol	NOUN
ertr-161	156	39	.	.	PROPN
ertr-161	156	40	15	15	NUM
ertr-161	156	41	,	,	PUNCT
ertr-161	156	42	no	no	INTJ
ertr-161	156	43	.	.	NOUN
ertr-161	156	44	1	1	NUM
ertr-161	156	45	,	,	PUNCT
ertr-161	156	46	2018	2018	NUM
ertr-161	156	47	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	156	48	14	14	NUM
ertr-161	156	49	experiences	experience	NOUN
ertr-161	156	50	.	.	PUNCT
ertr-161	157	1	the	the	DET
ertr-161	157	2	three	three	NUM
ertr-161	157	3	dimensions	dimension	NOUN
ertr-161	157	4	were	be	AUX
ertr-161	157	5	personalization	personalization	NOUN
ertr-161	157	6	,	,	PUNCT
ertr-161	157	7	comfort	comfort	NOUN
ertr-161	157	8	and	and	CCONJ
ertr-161	157	9	“	"	PUNCT
ertr-161	157	10	straight	straight	ADV
ertr-161	157	11	from	from	ADP
ertr-161	157	12	the	the	DET
ertr-161	157	13	heart	heart	NOUN
ertr-161	157	14	”	"	PUNCT
ertr-161	157	15	.	.	PUNCT
ertr-161	158	1	the	the	DET
ertr-161	158	2	r	r	PROPN
ertr-161	158	3	square	square	NOUN
ertr-161	158	4	’s	’s	PART
ertr-161	158	5	value	value	NOUN
ertr-161	158	6	of	of	ADP
ertr-161	158	7	0.541	0.541	NUM
ertr-161	158	8	indicates	indicate	VERB
ertr-161	158	9	that	that	SCONJ
ertr-161	158	10	54	54	NUM
ertr-161	158	11	percent	percent	NOUN
ertr-161	158	12	of	of	ADP
ertr-161	158	13	the	the	DET
ertr-161	158	14	dependent	dependent	ADJ
ertr-161	158	15	variable	variable	NOUN
ertr-161	158	16	,	,	PUNCT
ertr-161	158	17	guest	guest	NOUN
ertr-161	158	18	satisfaction	satisfaction	NOUN
ertr-161	158	19	is	be	AUX
ertr-161	158	20	predicted	predict	VERB
ertr-161	158	21	by	by	ADP
ertr-161	158	22	these	these	DET
ertr-161	158	23	three	three	NUM
ertr-161	158	24	independent	independent	ADJ
ertr-161	158	25	variables	variable	NOUN
ertr-161	158	26	.	.	PUNCT
ertr-161	159	1	thus	thus	ADV
ertr-161	159	2	,	,	PUNCT
ertr-161	159	3	out	out	ADP
ertr-161	159	4	of	of	ADP
ertr-161	159	5	the	the	DET
ertr-161	159	6	five	five	NUM
ertr-161	159	7	hypotheses	hypothesis	NOUN
ertr-161	159	8	,	,	PUNCT
ertr-161	159	9	only	only	ADV
ertr-161	159	10	h1	h1	PROPN
ertr-161	159	11	,	,	PUNCT
ertr-161	159	12	h4	h4	PROPN
ertr-161	159	13	and	and	CCONJ
ertr-161	159	14	h5	h5	PROPN
ertr-161	159	15	were	be	AUX
ertr-161	159	16	supported	support	VERB
ertr-161	159	17	in	in	ADP
ertr-161	159	18	this	this	DET
ertr-161	159	19	study	study	NOUN
ertr-161	159	20	.	.	PUNCT
ertr-161	160	1	as	as	SCONJ
ertr-161	160	2	anticipated	anticipate	VERB
ertr-161	160	3	,	,	PUNCT
ertr-161	160	4	with	with	ADP
ertr-161	160	5	a	a	DET
ertr-161	160	6	coefficient	coefficient	NOUN
ertr-161	160	7	of	of	ADP
ertr-161	160	8	0.314	0.314	NUM
ertr-161	160	9	,	,	PUNCT
ertr-161	160	10	personalization	personalization	NOUN
ertr-161	160	11	appeared	appear	VERB
ertr-161	160	12	as	as	ADP
ertr-161	160	13	the	the	DET
ertr-161	160	14	most	most	ADV
ertr-161	160	15	powerful	powerful	ADJ
ertr-161	160	16	dimension	dimension	NOUN
ertr-161	160	17	in	in	ADP
ertr-161	160	18	predicting	predict	VERB
ertr-161	160	19	guest	guest	NOUN
ertr-161	160	20	satisfaction	satisfaction	NOUN
ertr-161	160	21	,	,	PUNCT
ertr-161	160	22	followed	follow	VERB
ertr-161	160	23	by	by	ADP
ertr-161	160	24	comfort	comfort	NOUN
ertr-161	160	25	(	(	PUNCT
ertr-161	160	26	0.263	0.263	NUM
ertr-161	160	27	)	)	PUNCT
ertr-161	160	28	and	and	CCONJ
ertr-161	160	29	“	"	PUNCT
ertr-161	160	30	straight	straight	ADV
ertr-161	160	31	from	from	ADP
ertr-161	160	32	the	the	DET
ertr-161	160	33	heart	heart	NOUN
ertr-161	160	34	”	"	PUNCT
ertr-161	160	35	(	(	PUNCT
ertr-161	160	36	0.255	0.255	NUM
ertr-161	160	37	)	)	PUNCT
ertr-161	160	38	.	.	PUNCT
ertr-161	161	1	the	the	DET
ertr-161	161	2	results	result	NOUN
ertr-161	161	3	on	on	ADP
ertr-161	161	4	personalization	personalization	NOUN
ertr-161	161	5	and	and	CCONJ
ertr-161	161	6	comfort	comfort	NOUN
ertr-161	161	7	were	be	AUX
ertr-161	161	8	significant	significant	ADJ
ertr-161	161	9	at	at	ADP
ertr-161	161	10	the	the	DET
ertr-161	161	11	0.01	0.01	NUM
ertr-161	161	12	level	level	NOUN
ertr-161	161	13	while	while	SCONJ
ertr-161	161	14	the	the	DET
ertr-161	161	15	result	result	NOUN
ertr-161	161	16	for	for	ADP
ertr-161	161	17	straight	straight	ADV
ertr-161	161	18	from	from	ADP
ertr-161	161	19	the	the	DET
ertr-161	161	20	heart	heart	NOUN
ertr-161	161	21	was	be	AUX
ertr-161	161	22	significant	significant	ADJ
ertr-161	161	23	at	at	ADP
ertr-161	161	24	the	the	DET
ertr-161	161	25	0.05	0.05	NUM
ertr-161	161	26	level	level	NOUN
ertr-161	161	27	.	.	PUNCT
ertr-161	162	1	table	table	NOUN
ertr-161	162	2	5	5	NUM
ertr-161	162	3	:	:	PUNCT
ertr-161	162	4	multiple	multiple	ADJ
ertr-161	162	5	regression	regression	NOUN
ertr-161	162	6	analysis	analysis	NOUN
ertr-161	162	7	model	model	NOUN
ertr-161	162	8	unstd	unstd	NOUN
ertr-161	162	9	.	.	PUNCT
ertr-161	163	1	coeff	coeff	PROPN
ertr-161	163	2	.	.	PUNCT
ertr-161	164	1	std	std	PROPN
ertr-161	164	2	.	.	PUNCT
ertr-161	165	1	coeff	coeff	PROPN
ertr-161	165	2	.	.	PROPN
ertr-161	166	1	t	t	PROPN
ertr-161	166	2	sig	sig	PROPN
ertr-161	166	3	.	.	PUNCT
ertr-161	167	1	collinearity	collinearity	PROPN
ertr-161	167	2	statistics	statistic	NOUN
ertr-161	167	3	b	b	PROPN
ertr-161	167	4	s.e	s.e	PROPN
ertr-161	167	5	.	.	PROPN
ertr-161	167	6	b	b	PROPN
ertr-161	167	7	tolerance	tolerance	NOUN
ertr-161	167	8	vif	vif	NOUN
ertr-161	167	9	(	(	PUNCT
ertr-161	167	10	constant	constant	ADJ
ertr-161	167	11	)	)	PUNCT
ertr-161	167	12	7.456	7.456	NUM
ertr-161	167	13	0.652	0.652	NUM
ertr-161	167	14	h1	h1	NOUN
ertr-161	167	15	:	:	PUNCT
ertr-161	167	16	personalization	personalization	NOUN
ertr-161	167	17	0.342	0.342	NUM
ertr-161	167	18	0.034	0.034	NUM
ertr-161	167	19	0.314	0.314	NUM
ertr-161	167	20	*	*	NUM
ertr-161	167	21	2.751	2.751	NUM
ertr-161	167	22	0.007	0.007	NUM
ertr-161	167	23	0.503	0.503	NUM
ertr-161	167	24	1.553	1.553	NUM
ertr-161	167	25	h2	h2	NOUN
ertr-161	167	26	:	:	PUNCT
ertr-161	167	27	warm	warm	ADJ
ertr-161	167	28	welcoming	welcome	VERB
ertr-161	167	29	0.107	0.107	NUM
ertr-161	167	30	0.047	0.047	NUM
ertr-161	167	31	0.161	0.161	NUM
ertr-161	167	32	1.630	1.630	NUM
ertr-161	167	33	0.106	0.106	NUM
ertr-161	167	34	0.731	0.731	NUM
ertr-161	167	35	1.432	1.432	NUM
ertr-161	167	36	h3	h3	NOUN
ertr-161	167	37	:	:	PUNCT
ertr-161	167	38	special	special	ADJ
ertr-161	167	39	relationship	relationship	NOUN
ertr-161	167	40	0.093	0.093	NUM
ertr-161	167	41	0.125	0.125	NUM
ertr-161	167	42	0.118	0.118	NUM
ertr-161	167	43	1.036	1.036	NUM
ertr-161	167	44	0.303	0.303	NUM
ertr-161	167	45	0.663	0.663	NUM
ertr-161	167	46	1.865	1.865	NUM
ertr-161	167	47	h4	h4	NOUN
ertr-161	167	48	:	:	PUNCT
ertr-161	167	49	straight	straight	ADV
ertr-161	167	50	from	from	ADP
ertr-161	167	51	the	the	DET
ertr-161	167	52	heart	heart	NOUN
ertr-161	167	53	0.311	0.311	NUM
ertr-161	167	54	0.038	0.038	NUM
ertr-161	167	55	0.255	0.255	NUM
ertr-161	167	56	*	*	PUNCT
ertr-161	167	57	*	*	PUNCT
ertr-161	167	58	2.270	2.270	NUM
ertr-161	167	59	0.025	0.025	NUM
ertr-161	167	60	0.572	0.572	NUM
ertr-161	167	61	1.633	1.633	NUM
ertr-161	167	62	h5	h5	NOUN
ertr-161	167	63	:	:	PUNCT
ertr-161	167	64	comfort	comfort	NOUN
ertr-161	167	65	0.288	0.288	NUM
ertr-161	167	66	0.023	0.023	NUM
ertr-161	167	67	0.263	0.263	NUM
ertr-161	167	68	*	*	NUM
ertr-161	167	69	2.881	2.881	NUM
ertr-161	167	70	0.005	0.005	NUM
ertr-161	167	71	0.553	0.553	NUM
ertr-161	167	72	1.654	1.654	NUM
ertr-161	167	73	*	*	PUNCT
ertr-161	167	74	significant	significant	ADJ
ertr-161	167	75	at	at	ADP
ertr-161	167	76	0.01	0.01	NUM
ertr-161	167	77	level	level	NOUN
ertr-161	167	78	,	,	PUNCT
ertr-161	167	79	*	*	PUNCT
ertr-161	167	80	*	*	PUNCT
ertr-161	167	81	significant	significant	ADJ
ertr-161	167	82	at	at	ADP
ertr-161	167	83	0.05	0.05	NUM
ertr-161	167	84	level	level	NOUN
ertr-161	167	85	,	,	PUNCT
ertr-161	167	86	r=0.735	r=0.735	NOUN
ertr-161	167	87	,	,	PUNCT
ertr-161	167	88	r	r	NOUN
ertr-161	167	89	square=0.541	square=0.541	NUM
ertr-161	167	90	dependent	dependent	ADJ
ertr-161	167	91	variable	variable	NOUN
ertr-161	167	92	:	:	PUNCT
ertr-161	167	93	satisfaction	satisfaction	NOUN
ertr-161	167	94	discussion	discussion	NOUN
ertr-161	167	95	from	from	ADP
ertr-161	167	96	the	the	DET
ertr-161	167	97	results	result	NOUN
ertr-161	167	98	of	of	ADP
ertr-161	167	99	this	this	DET
ertr-161	167	100	study	study	NOUN
ertr-161	167	101	it	it	PRON
ertr-161	167	102	can	can	AUX
ertr-161	167	103	be	be	AUX
ertr-161	167	104	deduced	deduce	VERB
ertr-161	167	105	that	that	SCONJ
ertr-161	167	106	all	all	DET
ertr-161	167	107	the	the	DET
ertr-161	167	108	five	five	NUM
ertr-161	167	109	dimensions	dimension	NOUN
ertr-161	167	110	of	of	ADP
ertr-161	167	111	hotel	hotel	NOUN
ertr-161	167	112	hospitality	hospitality	NOUN
ertr-161	167	113	(	(	PUNCT
ertr-161	167	114	hothos	hothos	PROPN
ertr-161	167	115	)	)	PUNCT
ertr-161	167	116	as	as	SCONJ
ertr-161	167	117	proposed	propose	VERB
ertr-161	167	118	by	by	ADP
ertr-161	167	119	ariffin	ariffin	PROPN
ertr-161	167	120	&	&	CCONJ
ertr-161	167	121	maghzi	maghzi	PROPN
ertr-161	167	122	(	(	PUNCT
ertr-161	167	123	2012	2012	NUM
ertr-161	167	124	)	)	PUNCT
ertr-161	167	125	are	be	AUX
ertr-161	167	126	significantly	significantly	ADV
ertr-161	167	127	and	and	CCONJ
ertr-161	167	128	positively	positively	ADV
ertr-161	167	129	correlated	correlate	VERB
ertr-161	167	130	with	with	ADP
ertr-161	167	131	guest	guest	NOUN
ertr-161	167	132	satisfaction	satisfaction	NOUN
ertr-161	167	133	within	within	ADP
ertr-161	167	134	the	the	DET
ertr-161	167	135	context	context	NOUN
ertr-161	167	136	of	of	ADP
ertr-161	167	137	luxury	luxury	NOUN
ertr-161	167	138	hotels	hotel	NOUN
ertr-161	167	139	.	.	PUNCT
ertr-161	168	1	however	however	ADV
ertr-161	168	2	,	,	PUNCT
ertr-161	168	3	correlation	correlation	NOUN
ertr-161	168	4	does	do	AUX
ertr-161	168	5	not	not	PART
ertr-161	168	6	imply	imply	VERB
ertr-161	168	7	causation	causation	NOUN
ertr-161	168	8	.	.	PUNCT
ertr-161	169	1	correlation	correlation	NOUN
ertr-161	169	2	indicates	indicate	VERB
ertr-161	169	3	that	that	SCONJ
ertr-161	169	4	there	there	PRON
ertr-161	169	5	is	be	VERB
ertr-161	169	6	a	a	DET
ertr-161	169	7	relationship	relationship	NOUN
ertr-161	169	8	between	between	ADP
ertr-161	169	9	two	two	NUM
ertr-161	169	10	variables	variable	NOUN
ertr-161	169	11	.	.	PUNCT
ertr-161	170	1	however	however	ADV
ertr-161	170	2	,	,	PUNCT
ertr-161	170	3	correlation	correlation	NOUN
ertr-161	170	4	does	do	AUX
ertr-161	170	5	not	not	PART
ertr-161	170	6	provide	provide	VERB
ertr-161	170	7	an	an	DET
ertr-161	170	8	indication	indication	NOUN
ertr-161	170	9	that	that	SCONJ
ertr-161	170	10	one	one	NUM
ertr-161	170	11	variable	variable	NOUN
ertr-161	170	12	causes	cause	VERB
ertr-161	170	13	the	the	DET
ertr-161	170	14	other	other	ADJ
ertr-161	170	15	(	(	PUNCT
ertr-161	170	16	malhotra	malhotra	PROPN
ertr-161	170	17	,	,	PUNCT
ertr-161	170	18	1999	1999	NUM
ertr-161	170	19	)	)	PUNCT
ertr-161	170	20	.	.	PUNCT
ertr-161	171	1	interestingly	interestingly	ADV
ertr-161	171	2	,	,	PUNCT
ertr-161	171	3	the	the	DET
ertr-161	171	4	results	result	NOUN
ertr-161	171	5	of	of	ADP
ertr-161	171	6	the	the	DET
ertr-161	171	7	multiple	multiple	ADJ
ertr-161	171	8	regression	regression	NOUN
ertr-161	171	9	analysis	analysis	NOUN
ertr-161	171	10	show	show	VERB
ertr-161	171	11	that	that	SCONJ
ertr-161	171	12	only	only	ADV
ertr-161	171	13	three	three	NUM
ertr-161	171	14	of	of	ADP
ertr-161	171	15	the	the	DET
ertr-161	171	16	dimensions	dimension	NOUN
ertr-161	171	17	,	,	PUNCT
ertr-161	171	18	namely	namely	ADV
ertr-161	171	19	personalization	personalization	NOUN
ertr-161	171	20	,	,	PUNCT
ertr-161	171	21	comfort	comfort	NOUN
ertr-161	171	22	and	and	CCONJ
ertr-161	171	23	straight	straight	ADV
ertr-161	171	24	from	from	ADP
ertr-161	171	25	the	the	DET
ertr-161	171	26	heart	heart	NOUN
ertr-161	171	27	,	,	PUNCT
ertr-161	171	28	significantly	significantly	ADV
ertr-161	171	29	predict	predict	VERB
ertr-161	171	30	guest	guest	NOUN
ertr-161	171	31	satisfaction	satisfaction	NOUN
ertr-161	171	32	.	.	PUNCT
ertr-161	172	1	as	as	SCONJ
ertr-161	172	2	anticipated	anticipate	VERB
ertr-161	172	3	,	,	PUNCT
ertr-161	172	4	the	the	DET
ertr-161	172	5	dimension	dimension	NOUN
ertr-161	172	6	of	of	ADP
ertr-161	172	7	personalization	personalization	NOUN
ertr-161	172	8	appears	appear	VERB
ertr-161	172	9	to	to	PART
ertr-161	172	10	be	be	AUX
ertr-161	172	11	the	the	DET
ertr-161	172	12	best	good	ADJ
ertr-161	172	13	predictor	predictor	NOUN
ertr-161	172	14	of	of	ADP
ertr-161	172	15	guest	guest	NOUN
ertr-161	172	16	satisfaction	satisfaction	NOUN
ertr-161	172	17	in	in	ADP
ertr-161	172	18	luxury	luxury	NOUN
ertr-161	172	19	hotel	hotel	NOUN
ertr-161	172	20	services	service	NOUN
ertr-161	172	21	.	.	PUNCT
ertr-161	173	1	according	accord	VERB
ertr-161	173	2	to	to	ADP
ertr-161	173	3	surprenant	surprenant	NOUN
ertr-161	173	4	and	and	CCONJ
ertr-161	173	5	solomon	solomon	PROPN
ertr-161	173	6	(	(	PUNCT
ertr-161	173	7	1987	1987	NUM
ertr-161	173	8	)	)	PUNCT
ertr-161	173	9	,	,	PUNCT
ertr-161	173	10	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	173	11	e	e	NOUN
ertr-161	173	12	-	-	NOUN
ertr-161	173	13	review	review	NOUN
ertr-161	173	14	of	of	ADP
ertr-161	173	15	tourism	tourism	NOUN
ertr-161	173	16	research	research	NOUN
ertr-161	173	17	(	(	PUNCT
ertr-161	173	18	ertr	ertr	NOUN
ertr-161	173	19	)	)	PUNCT
ertr-161	173	20	,	,	PUNCT
ertr-161	173	21	vol	vol	NOUN
ertr-161	173	22	.	.	PROPN
ertr-161	173	23	15	15	NUM
ertr-161	173	24	,	,	PUNCT
ertr-161	173	25	no	no	INTJ
ertr-161	173	26	.	.	NOUN
ertr-161	173	27	1	1	NUM
ertr-161	173	28	,	,	PUNCT
ertr-161	173	29	2018	2018	NUM
ertr-161	173	30	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	173	31	15	15	NUM
ertr-161	173	32	“	"	PUNCT
ertr-161	173	33	good	good	ADJ
ertr-161	173	34	service	service	NOUN
ertr-161	173	35	”	"	PUNCT
ertr-161	173	36	is	be	AUX
ertr-161	173	37	frequently	frequently	ADV
ertr-161	173	38	interpreted	interpret	VERB
ertr-161	173	39	to	to	PART
ertr-161	173	40	mean	mean	VERB
ertr-161	173	41	service	service	NOUN
ertr-161	173	42	that	that	PRON
ertr-161	173	43	is	be	AUX
ertr-161	173	44	more	more	ADV
ertr-161	173	45	personalized	personalized	ADJ
ertr-161	173	46	.	.	PUNCT
ertr-161	174	1	the	the	DET
ertr-161	174	2	authors	author	NOUN
ertr-161	174	3	described	describe	VERB
ertr-161	174	4	any	any	DET
ertr-161	174	5	behaviours	behaviour	NOUN
ertr-161	174	6	occurring	occur	VERB
ertr-161	174	7	in	in	ADP
ertr-161	174	8	the	the	DET
ertr-161	174	9	interaction	interaction	NOUN
ertr-161	174	10	intended	intend	VERB
ertr-161	174	11	to	to	PART
ertr-161	174	12	contribute	contribute	VERB
ertr-161	174	13	to	to	ADP
ertr-161	174	14	the	the	DET
ertr-161	174	15	individuation	individuation	NOUN
ertr-161	174	16	of	of	ADP
ertr-161	174	17	the	the	DET
ertr-161	174	18	customer	customer	NOUN
ertr-161	174	19	as	as	ADP
ertr-161	174	20	“	"	PUNCT
ertr-161	174	21	personalized	personalized	ADJ
ertr-161	174	22	service	service	NOUN
ertr-161	174	23	”	"	PUNCT
ertr-161	174	24	.	.	PUNCT
ertr-161	175	1	personalization	personalization	NOUN
ertr-161	175	2	is	be	AUX
ertr-161	175	3	also	also	ADV
ertr-161	175	4	about	about	ADP
ertr-161	175	5	fulfilling	fulfil	VERB
ertr-161	175	6	the	the	DET
ertr-161	175	7	hotel	hotel	NOUN
ertr-161	175	8	guest	guest	NOUN
ertr-161	175	9	's	's	PART
ertr-161	175	10	needs	need	NOUN
ertr-161	175	11	more	more	ADV
ertr-161	175	12	efficiently	efficiently	ADV
ertr-161	175	13	and	and	CCONJ
ertr-161	175	14	effectively	effectively	ADV
ertr-161	175	15	,	,	PUNCT
ertr-161	175	16	making	make	VERB
ertr-161	175	17	service	service	NOUN
ertr-161	175	18	encounters	encounter	NOUN
ertr-161	175	19	speedier	speedy	ADJ
ertr-161	175	20	and	and	CCONJ
ertr-161	175	21	simpler	simple	ADJ
ertr-161	175	22	,	,	PUNCT
ertr-161	175	23	and	and	CCONJ
ertr-161	175	24	subsequently	subsequently	ADV
ertr-161	175	25	leading	lead	VERB
ertr-161	175	26	to	to	ADP
ertr-161	175	27	an	an	DET
ertr-161	175	28	increase	increase	NOUN
ertr-161	175	29	in	in	ADP
ertr-161	175	30	guest	guest	NOUN
ertr-161	175	31	satisfaction	satisfaction	NOUN
ertr-161	175	32	and	and	CCONJ
ertr-161	175	33	the	the	DET
ertr-161	175	34	prospect	prospect	NOUN
ertr-161	175	35	of	of	ADP
ertr-161	175	36	return	return	NOUN
ertr-161	175	37	visits	visit	NOUN
ertr-161	175	38	to	to	ADP
ertr-161	175	39	the	the	DET
ertr-161	175	40	hotel	hotel	NOUN
ertr-161	175	41	.	.	PUNCT
ertr-161	176	1	in	in	ADP
ertr-161	176	2	summary	summary	NOUN
ertr-161	176	3	,	,	PUNCT
ertr-161	176	4	personalization	personalization	NOUN
ertr-161	176	5	is	be	AUX
ertr-161	176	6	about	about	ADP
ertr-161	176	7	responding	respond	VERB
ertr-161	176	8	to	to	ADP
ertr-161	176	9	the	the	DET
ertr-161	176	10	needs	need	NOUN
ertr-161	176	11	of	of	ADP
ertr-161	176	12	customers	customer	NOUN
ertr-161	176	13	in	in	ADP
ertr-161	176	14	an	an	DET
ertr-161	176	15	unequaled	unequaled	ADJ
ertr-161	176	16	way	way	NOUN
ertr-161	176	17	(	(	PUNCT
ertr-161	176	18	talbott	talbott	PROPN
ertr-161	176	19	2006	2006	NUM
ertr-161	176	20	)	)	PUNCT
ertr-161	176	21	.	.	PUNCT
ertr-161	177	1	personalization	personalization	NOUN
ertr-161	177	2	emphasizes	emphasize	VERB
ertr-161	177	3	on	on	ADP
ertr-161	177	4	the	the	DET
ertr-161	177	5	emotional	emotional	ADJ
ertr-161	177	6	dimension	dimension	NOUN
ertr-161	177	7	of	of	ADP
ertr-161	177	8	the	the	DET
ertr-161	177	9	service	service	NOUN
ertr-161	177	10	rather	rather	ADV
ertr-161	177	11	than	than	ADP
ertr-161	177	12	on	on	ADP
ertr-161	177	13	the	the	DET
ertr-161	177	14	functional	functional	ADJ
ertr-161	177	15	dimension	dimension	NOUN
ertr-161	177	16	.	.	PUNCT
ertr-161	178	1	emotional	emotional	ADJ
ertr-161	178	2	experience	experience	NOUN
ertr-161	178	3	is	be	AUX
ertr-161	178	4	difficult	difficult	ADJ
ertr-161	178	5	to	to	PART
ertr-161	178	6	be	be	AUX
ertr-161	178	7	copied	copy	VERB
ertr-161	178	8	by	by	ADP
ertr-161	178	9	the	the	DET
ertr-161	178	10	competitors	competitor	NOUN
ertr-161	178	11	,	,	PUNCT
ertr-161	178	12	giving	give	VERB
ertr-161	178	13	it	it	PRON
ertr-161	178	14	a	a	DET
ertr-161	178	15	main	main	ADJ
ertr-161	178	16	competitive	competitive	ADJ
ertr-161	178	17	advantage	advantage	NOUN
ertr-161	178	18	or	or	CCONJ
ertr-161	178	19	unique	unique	ADJ
ertr-161	178	20	selling	selling	NOUN
ertr-161	178	21	proposition	proposition	NOUN
ertr-161	178	22	in	in	ADP
ertr-161	178	23	the	the	DET
ertr-161	178	24	hotel	hotel	NOUN
ertr-161	178	25	industry	industry	NOUN
ertr-161	178	26	worldwide	worldwide	ADV
ertr-161	178	27	.	.	PUNCT
ertr-161	179	1	it	it	PRON
ertr-161	179	2	is	be	AUX
ertr-161	179	3	the	the	DET
ertr-161	179	4	value	value	NOUN
ertr-161	179	5	that	that	PRON
ertr-161	179	6	actually	actually	ADV
ertr-161	179	7	determines	determine	VERB
ertr-161	179	8	the	the	DET
ertr-161	179	9	level	level	NOUN
ertr-161	179	10	of	of	ADP
ertr-161	179	11	overall	overall	ADJ
ertr-161	179	12	satisfaction	satisfaction	NOUN
ertr-161	179	13	with	with	ADP
ertr-161	179	14	hotel	hotel	NOUN
ertr-161	179	15	services	service	NOUN
ertr-161	179	16	.	.	PUNCT
ertr-161	180	1	dabholkar	dabholkar	PROPN
ertr-161	180	2	,	,	PUNCT
ertr-161	180	3	shepherd	shepherd	NOUN
ertr-161	180	4	and	and	CCONJ
ertr-161	180	5	thorpe	thorpe	PROPN
ertr-161	180	6	(	(	PUNCT
ertr-161	180	7	2000	2000	NUM
ertr-161	180	8	)	)	PUNCT
ertr-161	180	9	identified	identify	VERB
ertr-161	180	10	personal	personal	ADJ
ertr-161	180	11	attention	attention	NOUN
ertr-161	180	12	as	as	ADP
ertr-161	180	13	the	the	DET
ertr-161	180	14	components	component	NOUN
ertr-161	180	15	of	of	ADP
ertr-161	180	16	service	service	NOUN
ertr-161	180	17	quality	quality	NOUN
ertr-161	180	18	while	while	SCONJ
ertr-161	180	19	talbott	talbott	PROPN
ertr-161	180	20	(	(	PUNCT
ertr-161	180	21	2006	2006	NUM
ertr-161	180	22	)	)	PUNCT
ertr-161	180	23	argued	argue	VERB
ertr-161	180	24	that	that	SCONJ
ertr-161	180	25	the	the	DET
ertr-161	180	26	quality	quality	NOUN
ertr-161	180	27	of	of	ADP
ertr-161	180	28	personal	personal	ADJ
ertr-161	180	29	service	service	NOUN
ertr-161	180	30	is	be	AUX
ertr-161	180	31	the	the	DET
ertr-161	180	32	answer	answer	NOUN
ertr-161	180	33	to	to	ADP
ertr-161	180	34	the	the	DET
ertr-161	180	35	series	series	NOUN
ertr-161	180	36	of	of	ADP
ertr-161	180	37	questions	question	NOUN
ertr-161	180	38	as	as	ADP
ertr-161	180	39	to	to	ADP
ertr-161	180	40	what	what	PRON
ertr-161	180	41	constitutes	constitute	VERB
ertr-161	180	42	the	the	DET
ertr-161	180	43	best	good	ADJ
ertr-161	180	44	luxury	luxury	NOUN
ertr-161	180	45	hotel	hotel	NOUN
ertr-161	180	46	experience	experience	NOUN
ertr-161	180	47	,	,	PUNCT
ertr-161	180	48	what	what	PRON
ertr-161	180	49	do	do	AUX
ertr-161	180	50	guests	guest	NOUN
ertr-161	180	51	desire	desire	VERB
ertr-161	180	52	most	most	ADJ
ertr-161	180	53	and	and	CCONJ
ertr-161	180	54	how	how	SCONJ
ertr-161	180	55	can	can	AUX
ertr-161	180	56	hotels	hotel	NOUN
ertr-161	180	57	respond	respond	VERB
ertr-161	180	58	effectively	effectively	ADV
ertr-161	180	59	.	.	PUNCT
ertr-161	181	1	according	accord	VERB
ertr-161	181	2	to	to	ADP
ertr-161	181	3	talbott	talbott	PROPN
ertr-161	181	4	(	(	PUNCT
ertr-161	181	5	2006	2006	NUM
ertr-161	181	6	)	)	PUNCT
ertr-161	181	7	nothing	nothing	PRON
ertr-161	181	8	matters	matter	VERB
ertr-161	181	9	more	more	ADV
ertr-161	181	10	to	to	ADP
ertr-161	181	11	affluent	affluent	ADJ
ertr-161	181	12	hotel	hotel	NOUN
ertr-161	181	13	guests	guest	NOUN
ertr-161	181	14	than	than	ADP
ertr-161	181	15	personal	personal	ADJ
ertr-161	181	16	service	service	NOUN
ertr-161	181	17	,	,	PUNCT
ertr-161	181	18	given	give	VERB
ertr-161	181	19	their	their	PRON
ertr-161	181	20	stressful	stressful	ADJ
ertr-161	181	21	and	and	CCONJ
ertr-161	181	22	pressured	pressured	ADJ
ertr-161	181	23	lifestyles	lifestyle	NOUN
ertr-161	181	24	.	.	PUNCT
ertr-161	182	1	personalization	personalization	NOUN
ertr-161	182	2	is	be	AUX
ertr-161	182	3	a	a	DET
ertr-161	182	4	true	true	ADJ
ertr-161	182	5	competitive	competitive	ADJ
ertr-161	182	6	advantage	advantage	NOUN
ertr-161	182	7	for	for	ADP
ertr-161	182	8	hospitality	hospitality	NOUN
ertr-161	182	9	-	-	PUNCT
ertr-161	182	10	oriented	orient	VERB
ertr-161	182	11	organizations	organization	NOUN
ertr-161	182	12	because	because	SCONJ
ertr-161	182	13	it	it	PRON
ertr-161	182	14	is	be	AUX
ertr-161	182	15	not	not	PART
ertr-161	182	16	easy	easy	ADJ
ertr-161	182	17	to	to	PART
ertr-161	182	18	deliver	deliver	VERB
ertr-161	182	19	and	and	CCONJ
ertr-161	182	20	at	at	ADP
ertr-161	182	21	the	the	DET
ertr-161	182	22	same	same	ADJ
ertr-161	182	23	time	time	NOUN
ertr-161	182	24	it	it	PRON
ertr-161	182	25	can	can	AUX
ertr-161	182	26	also	also	ADV
ertr-161	182	27	be	be	AUX
ertr-161	182	28	differentiated	differentiate	VERB
ertr-161	182	29	in	in	ADP
ertr-161	182	30	various	various	ADJ
ertr-161	182	31	fashions	fashion	NOUN
ertr-161	182	32	.	.	PUNCT
ertr-161	183	1	the	the	DET
ertr-161	183	2	second	second	ADJ
ertr-161	183	3	most	most	ADV
ertr-161	183	4	important	important	ADJ
ertr-161	183	5	predictor	predictor	NOUN
ertr-161	183	6	of	of	ADP
ertr-161	183	7	guest	guest	NOUN
ertr-161	183	8	satisfaction	satisfaction	NOUN
ertr-161	183	9	within	within	ADP
ertr-161	183	10	the	the	DET
ertr-161	183	11	context	context	NOUN
ertr-161	183	12	of	of	ADP
ertr-161	183	13	luxury	luxury	NOUN
ertr-161	183	14	hotels	hotel	NOUN
ertr-161	183	15	is	be	AUX
ertr-161	183	16	comfort	comfort	NOUN
ertr-161	183	17	.	.	PUNCT
ertr-161	184	1	comfort	comfort	PROPN
ertr-161	184	2	has	have	AUX
ertr-161	184	3	been	be	AUX
ertr-161	184	4	mentioned	mention	VERB
ertr-161	184	5	as	as	ADP
ertr-161	184	6	the	the	DET
ertr-161	184	7	most	most	ADV
ertr-161	184	8	important	important	ADJ
ertr-161	184	9	factor	factor	NOUN
ertr-161	184	10	in	in	ADP
ertr-161	184	11	service	service	NOUN
ertr-161	184	12	quality	quality	NOUN
ertr-161	184	13	(	(	PUNCT
ertr-161	184	14	dobholkar	dobholkar	NOUN
ertr-161	184	15	et	et	PROPN
ertr-161	184	16	al	al	PROPN
ertr-161	184	17	.	.	PROPN
ertr-161	184	18	2000	2000	NUM
ertr-161	184	19	)	)	PUNCT
ertr-161	184	20	that	that	PRON
ertr-161	184	21	affects	affect	VERB
ertr-161	184	22	the	the	DET
ertr-161	184	23	success	success	NOUN
ertr-161	184	24	of	of	ADP
ertr-161	184	25	service	service	NOUN
ertr-161	184	26	delivery	delivery	NOUN
ertr-161	184	27	(	(	PUNCT
ertr-161	184	28	lloyd	lloyd	PROPN
ertr-161	184	29	&	&	CCONJ
ertr-161	184	30	tuk	tuk	PROPN
ertr-161	184	31	2011	2011	NUM
ertr-161	184	32	)	)	PUNCT
ertr-161	184	33	.	.	PUNCT
ertr-161	185	1	past	past	ADJ
ertr-161	185	2	research	research	NOUN
ertr-161	185	3	has	have	AUX
ertr-161	185	4	provided	provide	VERB
ertr-161	185	5	evidence	evidence	NOUN
ertr-161	185	6	that	that	SCONJ
ertr-161	185	7	the	the	DET
ertr-161	185	8	enhancement	enhancement	NOUN
ertr-161	185	9	of	of	ADP
ertr-161	185	10	comfort	comfort	NOUN
ertr-161	185	11	leads	lead	VERB
ertr-161	185	12	to	to	ADP
ertr-161	185	13	customer	customer	NOUN
ertr-161	185	14	satisfaction	satisfaction	NOUN
ertr-161	185	15	(	(	PUNCT
ertr-161	185	16	lloyd	lloyd	PROPN
ertr-161	185	17	&	&	CCONJ
ertr-161	185	18	tuk	tuk	PROPN
ertr-161	185	19	2011	2011	NUM
ertr-161	185	20	;	;	PUNCT
ertr-161	185	21	spake	spake	PROPN
ertr-161	185	22	et	et	PROPN
ertr-161	185	23	al	al	PROPN
ertr-161	185	24	.	.	PROPN
ertr-161	185	25	2003	2003	NUM
ertr-161	185	26	)	)	PUNCT
ertr-161	185	27	.	.	PUNCT
ertr-161	186	1	talbott	talbott	PROPN
ertr-161	186	2	(	(	PUNCT
ertr-161	186	3	2006	2006	NUM
ertr-161	186	4	)	)	PUNCT
ertr-161	186	5	also	also	ADV
ertr-161	186	6	mentioned	mention	VERB
ertr-161	186	7	that	that	SCONJ
ertr-161	186	8	the	the	DET
ertr-161	186	9	definition	definition	NOUN
ertr-161	186	10	of	of	ADP
ertr-161	186	11	great	great	ADJ
ertr-161	186	12	service	service	NOUN
ertr-161	186	13	also	also	ADV
ertr-161	186	14	refers	refer	VERB
ertr-161	186	15	to	to	ADP
ertr-161	186	16	what	what	PRON
ertr-161	186	17	feels	feel	VERB
ertr-161	186	18	appropriate	appropriate	ADJ
ertr-161	186	19	and	and	CCONJ
ertr-161	186	20	comfortable	comfortable	ADJ
ertr-161	186	21	to	to	ADP
ertr-161	186	22	the	the	DET
ertr-161	186	23	guests	guest	NOUN
ertr-161	186	24	,	,	PUNCT
ertr-161	186	25	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	186	26	e	e	NOUN
ertr-161	186	27	-	-	NOUN
ertr-161	186	28	review	review	NOUN
ertr-161	186	29	of	of	ADP
ertr-161	186	30	tourism	tourism	NOUN
ertr-161	186	31	research	research	NOUN
ertr-161	186	32	(	(	PUNCT
ertr-161	186	33	ertr	ertr	NOUN
ertr-161	186	34	)	)	PUNCT
ertr-161	186	35	,	,	PUNCT
ertr-161	186	36	vol	vol	NOUN
ertr-161	186	37	.	.	PROPN
ertr-161	187	1	15	15	NUM
ertr-161	187	2	,	,	PUNCT
ertr-161	187	3	no	no	INTJ
ertr-161	188	1	.	.	NOUN
ertr-161	188	2	1	1	NUM
ertr-161	188	3	,	,	PUNCT
ertr-161	188	4	2018	2018	NUM
ertr-161	188	5	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	188	6	16	16	NUM
ertr-161	188	7	and	and	CCONJ
ertr-161	188	8	luxury	luxury	NOUN
ertr-161	188	9	does	do	AUX
ertr-161	188	10	not	not	PART
ertr-161	188	11	necessarily	necessarily	ADV
ertr-161	188	12	mean	mean	VERB
ertr-161	188	13	an	an	DET
ertr-161	188	14	elegant	elegant	ADJ
ertr-161	188	15	physical	physical	ADJ
ertr-161	188	16	environment	environment	NOUN
ertr-161	188	17	and	and	CCONJ
ertr-161	188	18	gourmet	gourmet	NOUN
ertr-161	188	19	meals	meal	NOUN
ertr-161	188	20	.	.	PUNCT
ertr-161	189	1	an	an	DET
ertr-161	189	2	upscale	upscale	ADJ
ertr-161	189	3	hotel	hotel	NOUN
ertr-161	189	4	catering	cater	VERB
ertr-161	189	5	to	to	ADP
ertr-161	189	6	affluent	affluent	ADJ
ertr-161	189	7	travellers	traveller	NOUN
ertr-161	189	8	can	can	AUX
ertr-161	189	9	help	help	VERB
ertr-161	189	10	reduce	reduce	VERB
ertr-161	189	11	the	the	DET
ertr-161	189	12	stressful	stressful	ADJ
ertr-161	189	13	daily	daily	ADJ
ertr-161	189	14	life	life	NOUN
ertr-161	189	15	of	of	ADP
ertr-161	189	16	their	their	PRON
ertr-161	189	17	guests	guest	NOUN
ertr-161	189	18	by	by	ADP
ertr-161	189	19	providing	provide	VERB
ertr-161	189	20	services	service	NOUN
ertr-161	189	21	for	for	ADP
ertr-161	189	22	their	their	PRON
ertr-161	189	23	comfort	comfort	NOUN
ertr-161	189	24	and	and	CCONJ
ertr-161	189	25	convenience	convenience	NOUN
ertr-161	189	26	.	.	PUNCT
ertr-161	190	1	comfort	comfort	NOUN
ertr-161	190	2	is	be	AUX
ertr-161	190	3	actually	actually	ADV
ertr-161	190	4	the	the	DET
ertr-161	190	5	attribute	attribute	NOUN
ertr-161	190	6	that	that	PRON
ertr-161	190	7	differentiates	differentiate	VERB
ertr-161	190	8	the	the	DET
ertr-161	190	9	experiences	experience	NOUN
ertr-161	190	10	associated	associate	VERB
ertr-161	190	11	with	with	ADP
ertr-161	190	12	luxury	luxury	NOUN
ertr-161	190	13	hotels	hotel	NOUN
ertr-161	190	14	from	from	ADP
ertr-161	190	15	those	those	PRON
ertr-161	190	16	of	of	ADP
ertr-161	190	17	budget	budget	NOUN
ertr-161	190	18	hotels	hotel	NOUN
ertr-161	190	19	.	.	PUNCT
ertr-161	191	1	guests	guest	NOUN
ertr-161	191	2	stay	stay	VERB
ertr-161	191	3	at	at	ADP
ertr-161	191	4	four	four	NUM
ertr-161	191	5	or	or	CCONJ
ertr-161	191	6	five	five	NUM
ertr-161	191	7	-	-	PUNCT
ertr-161	191	8	star	star	NOUN
ertr-161	191	9	hotels	hotel	NOUN
ertr-161	191	10	to	to	PART
ertr-161	191	11	enjoy	enjoy	VERB
ertr-161	191	12	the	the	DET
ertr-161	191	13	hotel	hotel	NOUN
ertr-161	191	14	facilities	facility	NOUN
ertr-161	191	15	,	,	PUNCT
ertr-161	191	16	amenities	amenity	NOUN
ertr-161	191	17	,	,	PUNCT
ertr-161	191	18	and	and	CCONJ
ertr-161	191	19	physical	physical	ADJ
ertr-161	191	20	surroundings	surrounding	NOUN
ertr-161	191	21	while	while	SCONJ
ertr-161	191	22	in	in	ADP
ertr-161	191	23	the	the	DET
ertr-161	191	24	context	context	NOUN
ertr-161	191	25	of	of	ADP
ertr-161	191	26	budget	budget	NOUN
ertr-161	191	27	hotels	hotel	NOUN
ertr-161	191	28	,	,	PUNCT
ertr-161	191	29	the	the	DET
ertr-161	191	30	guests	guest	NOUN
ertr-161	191	31	spend	spend	VERB
ertr-161	191	32	almost	almost	ADV
ertr-161	191	33	all	all	PRON
ertr-161	191	34	of	of	ADP
ertr-161	191	35	their	their	PRON
ertr-161	191	36	time	time	NOUN
ertr-161	191	37	outside	outside	ADP
ertr-161	191	38	the	the	DET
ertr-161	191	39	hotel	hotel	NOUN
ertr-161	191	40	facility	facility	NOUN
ertr-161	191	41	and	and	CCONJ
ertr-161	191	42	return	return	VERB
ertr-161	191	43	only	only	ADV
ertr-161	191	44	to	to	PART
ertr-161	191	45	sleep	sleep	VERB
ertr-161	191	46	.	.	PUNCT
ertr-161	192	1	finally	finally	ADV
ertr-161	192	2	,	,	PUNCT
ertr-161	192	3	apart	apart	ADV
ertr-161	192	4	from	from	ADP
ertr-161	192	5	personalization	personalization	NOUN
ertr-161	192	6	and	and	CCONJ
ertr-161	192	7	comfort	comfort	NOUN
ertr-161	192	8	,	,	PUNCT
ertr-161	192	9	guest	guest	NOUN
ertr-161	192	10	satisfaction	satisfaction	NOUN
ertr-161	192	11	has	have	AUX
ertr-161	192	12	also	also	ADV
ertr-161	192	13	been	be	AUX
ertr-161	192	14	found	find	VERB
ertr-161	192	15	to	to	PART
ertr-161	192	16	be	be	AUX
ertr-161	192	17	predicted	predict	VERB
ertr-161	192	18	by	by	ADP
ertr-161	192	19	the	the	DET
ertr-161	192	20	dimension	dimension	NOUN
ertr-161	192	21	of	of	ADP
ertr-161	192	22	“	"	PUNCT
ertr-161	192	23	straight	straight	ADV
ertr-161	192	24	from	from	ADP
ertr-161	192	25	the	the	DET
ertr-161	192	26	heart	heart	NOUN
ertr-161	192	27	”	"	PUNCT
ertr-161	192	28	.	.	PUNCT
ertr-161	193	1	straight	straight	ADV
ertr-161	193	2	from	from	ADP
ertr-161	193	3	the	the	DET
ertr-161	193	4	heart	heart	NOUN
ertr-161	193	5	is	be	AUX
ertr-161	193	6	about	about	ADP
ertr-161	193	7	the	the	DET
ertr-161	193	8	authenticity	authenticity	NOUN
ertr-161	193	9	of	of	ADP
ertr-161	193	10	the	the	DET
ertr-161	193	11	service	service	NOUN
ertr-161	193	12	behaviour	behaviour	NOUN
ertr-161	193	13	rendered	render	VERB
ertr-161	193	14	by	by	ADP
ertr-161	193	15	the	the	DET
ertr-161	193	16	hotel	hotel	NOUN
ertr-161	193	17	employees	employee	NOUN
ertr-161	193	18	.	.	PUNCT
ertr-161	194	1	authentic	authentic	ADJ
ertr-161	194	2	or	or	CCONJ
ertr-161	194	3	genuine	genuine	ADJ
ertr-161	194	4	hosting	hosting	ADJ
ertr-161	194	5	actions	action	NOUN
ertr-161	194	6	or	or	CCONJ
ertr-161	194	7	behaviour	behaviour	NOUN
ertr-161	194	8	in	in	ADP
ertr-161	194	9	service	service	NOUN
ertr-161	194	10	delivery	delivery	NOUN
ertr-161	194	11	is	be	AUX
ertr-161	194	12	considered	consider	VERB
ertr-161	194	13	a	a	DET
ertr-161	194	14	vital	vital	ADJ
ertr-161	194	15	element	element	NOUN
ertr-161	194	16	of	of	ADP
ertr-161	194	17	consumer	consumer	NOUN
ertr-161	194	18	service	service	NOUN
ertr-161	194	19	evaluation	evaluation	NOUN
ertr-161	194	20	by	by	ADP
ertr-161	194	21	many	many	ADJ
ertr-161	194	22	scholars	scholar	NOUN
ertr-161	194	23	(	(	PUNCT
ertr-161	194	24	grayson	grayson	PROPN
ertr-161	194	25	1998	1998	NUM
ertr-161	194	26	;	;	PUNCT
ertr-161	194	27	bitner	bitner	VERB
ertr-161	194	28	et	et	PROPN
ertr-161	194	29	al	al	PROPN
ertr-161	194	30	.	.	PROPN
ertr-161	194	31	1990	1990	NUM
ertr-161	194	32	;	;	PUNCT
ertr-161	194	33	hochschild	hochschild	ADJ
ertr-161	194	34	,	,	PUNCT
ertr-161	194	35	1983	1983	NUM
ertr-161	194	36	)	)	PUNCT
ertr-161	194	37	.	.	PUNCT
ertr-161	195	1	winsted	winste	VERB
ertr-161	195	2	(	(	PUNCT
ertr-161	195	3	2000	2000	NUM
ertr-161	195	4	)	)	PUNCT
ertr-161	195	5	identified	identify	VERB
ertr-161	195	6	authenticity	authenticity	NOUN
ertr-161	195	7	or	or	CCONJ
ertr-161	195	8	“	"	PUNCT
ertr-161	195	9	natural	natural	ADJ
ertr-161	195	10	feeling	feeling	NOUN
ertr-161	195	11	”	"	PUNCT
ertr-161	195	12	as	as	ADP
ertr-161	195	13	one	one	NUM
ertr-161	195	14	of	of	ADP
ertr-161	195	15	the	the	DET
ertr-161	195	16	service	service	NOUN
ertr-161	195	17	behaviours	behaviour	NOUN
ertr-161	195	18	that	that	PRON
ertr-161	195	19	highly	highly	ADV
ertr-161	195	20	correlates	correlate	VERB
ertr-161	195	21	with	with	ADP
ertr-161	195	22	customer	customer	NOUN
ertr-161	195	23	satisfaction	satisfaction	NOUN
ertr-161	195	24	and	and	CCONJ
ertr-161	195	25	functions	function	NOUN
ertr-161	195	26	as	as	ADP
ertr-161	195	27	an	an	DET
ertr-161	195	28	important	important	ADJ
ertr-161	195	29	element	element	NOUN
ertr-161	195	30	of	of	ADP
ertr-161	195	31	the	the	DET
ertr-161	195	32	service	service	NOUN
ertr-161	195	33	encounter	encounter	NOUN
ertr-161	195	34	.	.	PUNCT
ertr-161	196	1	grandey	grandey	NOUN
ertr-161	196	2	et	et	PROPN
ertr-161	196	3	al	al	PROPN
ertr-161	196	4	(	(	PUNCT
ertr-161	196	5	2005	2005	NUM
ertr-161	196	6	)	)	PUNCT
ertr-161	196	7	also	also	ADV
ertr-161	196	8	discovered	discover	VERB
ertr-161	196	9	that	that	SCONJ
ertr-161	196	10	although	although	SCONJ
ertr-161	196	11	the	the	DET
ertr-161	196	12	authentic	authentic	ADJ
ertr-161	196	13	behaviour	behaviour	NOUN
ertr-161	196	14	of	of	ADP
ertr-161	196	15	the	the	DET
ertr-161	196	16	host	host	NOUN
ertr-161	196	17	serves	serve	VERB
ertr-161	196	18	to	to	PART
ertr-161	196	19	boost	boost	VERB
ertr-161	196	20	the	the	DET
ertr-161	196	21	opinion	opinion	NOUN
ertr-161	196	22	of	of	ADP
ertr-161	196	23	the	the	DET
ertr-161	196	24	guests	guest	NOUN
ertr-161	196	25	with	with	ADP
ertr-161	196	26	regard	regard	NOUN
ertr-161	196	27	to	to	ADP
ertr-161	196	28	the	the	DET
ertr-161	196	29	friendliness	friendliness	NOUN
ertr-161	196	30	of	of	ADP
ertr-161	196	31	the	the	DET
ertr-161	196	32	employees	employee	NOUN
ertr-161	196	33	,	,	PUNCT
ertr-161	196	34	guest	guest	NOUN
ertr-161	196	35	satisfaction	satisfaction	NOUN
ertr-161	196	36	is	be	AUX
ertr-161	196	37	only	only	ADV
ertr-161	196	38	affected	affect	VERB
ertr-161	196	39	when	when	SCONJ
ertr-161	196	40	the	the	DET
ertr-161	196	41	service	service	NOUN
ertr-161	196	42	is	be	AUX
ertr-161	196	43	carried	carry	VERB
ertr-161	196	44	out	out	ADP
ertr-161	196	45	well	well	ADV
ertr-161	196	46	.	.	PUNCT
ertr-161	197	1	within	within	ADP
ertr-161	197	2	the	the	DET
ertr-161	197	3	context	context	NOUN
ertr-161	197	4	of	of	ADP
ertr-161	197	5	luxury	luxury	NOUN
ertr-161	197	6	hotels	hotel	NOUN
ertr-161	197	7	,	,	PUNCT
ertr-161	197	8	it	it	PRON
ertr-161	197	9	is	be	AUX
ertr-161	197	10	presumed	presume	VERB
ertr-161	197	11	that	that	SCONJ
ertr-161	197	12	all	all	DET
ertr-161	197	13	service	service	NOUN
ertr-161	197	14	tasks	task	NOUN
ertr-161	197	15	are	be	AUX
ertr-161	197	16	performed	perform	VERB
ertr-161	197	17	relatively	relatively	ADV
ertr-161	197	18	satisfactorily	satisfactorily	ADV
ertr-161	197	19	,	,	PUNCT
ertr-161	197	20	and	and	CCONJ
ertr-161	197	21	therefore	therefore	ADV
ertr-161	197	22	it	it	PRON
ertr-161	197	23	is	be	AUX
ertr-161	197	24	the	the	DET
ertr-161	197	25	authenticity	authenticity	NOUN
ertr-161	197	26	of	of	ADP
ertr-161	197	27	the	the	DET
ertr-161	197	28	service	service	NOUN
ertr-161	197	29	that	that	PRON
ertr-161	197	30	plays	play	VERB
ertr-161	197	31	an	an	DET
ertr-161	197	32	important	important	ADJ
ertr-161	197	33	role	role	NOUN
ertr-161	197	34	in	in	ADP
ertr-161	197	35	influencing	influence	VERB
ertr-161	197	36	the	the	DET
ertr-161	197	37	guest	guest	NOUN
ertr-161	197	38	satisfaction	satisfaction	NOUN
ertr-161	197	39	level	level	NOUN
ertr-161	197	40	.	.	PUNCT
ertr-161	198	1	thus	thus	ADV
ertr-161	198	2	,	,	PUNCT
ertr-161	198	3	the	the	DET
ertr-161	198	4	hotel	hotel	NOUN
ertr-161	198	5	contact	contact	NOUN
ertr-161	198	6	staffs	staff	NOUN
ertr-161	198	7	’	’	PART
ertr-161	198	8	emotional	emotional	ADJ
ertr-161	198	9	displays	display	NOUN
ertr-161	198	10	are	be	AUX
ertr-161	198	11	required	require	VERB
ertr-161	198	12	to	to	PART
ertr-161	198	13	appear	appear	VERB
ertr-161	198	14	sincere	sincere	ADJ
ertr-161	198	15	to	to	PART
ertr-161	198	16	create	create	VERB
ertr-161	198	17	guest	guest	NOUN
ertr-161	198	18	satisfaction	satisfaction	NOUN
ertr-161	198	19	.	.	PUNCT
ertr-161	199	1	guests	guest	NOUN
ertr-161	199	2	of	of	ADP
ertr-161	199	3	luxury	luxury	NOUN
ertr-161	199	4	hotels	hotel	NOUN
ertr-161	199	5	expect	expect	VERB
ertr-161	199	6	that	that	SCONJ
ertr-161	199	7	the	the	DET
ertr-161	199	8	treatments	treatment	NOUN
ertr-161	199	9	provided	provide	VERB
ertr-161	199	10	to	to	ADP
ertr-161	199	11	them	they	PRON
ertr-161	199	12	are	be	AUX
ertr-161	199	13	not	not	PART
ertr-161	199	14	fully	fully	ADV
ertr-161	199	15	scripted	script	VERB
ertr-161	199	16	.	.	PUNCT
ertr-161	200	1	the	the	DET
ertr-161	200	2	proliferation	proliferation	NOUN
ertr-161	200	3	of	of	ADP
ertr-161	200	4	scripted	script	VERB
ertr-161	200	5	services	service	NOUN
ertr-161	200	6	experienced	experience	VERB
ertr-161	200	7	by	by	ADP
ertr-161	200	8	customers	customer	NOUN
ertr-161	200	9	in	in	ADP
ertr-161	200	10	their	their	PRON
ertr-161	200	11	daily	daily	ADJ
ertr-161	200	12	life	life	NOUN
ertr-161	200	13	diminishes	diminish	VERB
ertr-161	200	14	the	the	DET
ertr-161	200	15	value	value	NOUN
ertr-161	200	16	of	of	ADP
ertr-161	200	17	service	service	NOUN
ertr-161	201	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	201	2	e	e	NOUN
ertr-161	201	3	-	-	NOUN
ertr-161	201	4	review	review	NOUN
ertr-161	201	5	of	of	ADP
ertr-161	201	6	tourism	tourism	NOUN
ertr-161	201	7	research	research	NOUN
ertr-161	201	8	(	(	PUNCT
ertr-161	201	9	ertr	ertr	NOUN
ertr-161	201	10	)	)	PUNCT
ertr-161	201	11	,	,	PUNCT
ertr-161	201	12	vol	vol	NOUN
ertr-161	201	13	.	.	PROPN
ertr-161	201	14	15	15	NUM
ertr-161	201	15	,	,	PUNCT
ertr-161	201	16	no	no	INTJ
ertr-161	201	17	.	.	NOUN
ertr-161	201	18	1	1	NUM
ertr-161	201	19	,	,	PUNCT
ertr-161	201	20	2018	2018	NUM
ertr-161	201	21	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	201	22	17	17	NUM
ertr-161	201	23	authenticity	authenticity	NOUN
ertr-161	201	24	(	(	PUNCT
ertr-161	201	25	gountas	gountas	PROPN
ertr-161	201	26	&	&	CCONJ
ertr-161	201	27	ewing	ewing	NOUN
ertr-161	201	28	2003	2003	NUM
ertr-161	201	29	)	)	PUNCT
ertr-161	201	30	.	.	PUNCT
ertr-161	202	1	the	the	DET
ertr-161	202	2	aspect	aspect	NOUN
ertr-161	202	3	of	of	ADP
ertr-161	202	4	emotional	emotional	ADJ
ertr-161	202	5	intelligence	intelligence	NOUN
ertr-161	202	6	is	be	AUX
ertr-161	202	7	therefore	therefore	ADV
ertr-161	202	8	very	very	ADV
ertr-161	202	9	important	important	ADJ
ertr-161	202	10	for	for	ADP
ertr-161	202	11	the	the	DET
ertr-161	202	12	employees	employee	NOUN
ertr-161	202	13	of	of	ADP
ertr-161	202	14	luxury	luxury	NOUN
ertr-161	202	15	hotels	hotel	NOUN
ertr-161	202	16	.	.	PUNCT
ertr-161	203	1	conclusion	conclusion	NOUN
ertr-161	203	2	,	,	PUNCT
ertr-161	203	3	limitations	limitation	NOUN
ertr-161	203	4	and	and	CCONJ
ertr-161	203	5	future	future	ADJ
ertr-161	203	6	research	research	NOUN
ertr-161	203	7	it	it	PRON
ertr-161	203	8	is	be	AUX
ertr-161	203	9	very	very	ADV
ertr-161	203	10	important	important	ADJ
ertr-161	203	11	for	for	SCONJ
ertr-161	203	12	hotel	hotel	NOUN
ertr-161	203	13	managers	manager	NOUN
ertr-161	203	14	to	to	PART
ertr-161	203	15	understand	understand	VERB
ertr-161	203	16	how	how	SCONJ
ertr-161	203	17	service	service	NOUN
ertr-161	203	18	behaviour	behaviour	NOUN
ertr-161	203	19	,	,	PUNCT
ertr-161	203	20	particularly	particularly	ADV
ertr-161	203	21	hospitality	hospitality	NOUN
ertr-161	203	22	,	,	PUNCT
ertr-161	203	23	affects	affect	VERB
ertr-161	203	24	the	the	DET
ertr-161	203	25	level	level	NOUN
ertr-161	203	26	of	of	ADP
ertr-161	203	27	satisfaction	satisfaction	NOUN
ertr-161	203	28	of	of	ADP
ertr-161	203	29	their	their	PRON
ertr-161	203	30	guests	guest	NOUN
ertr-161	203	31	.	.	PUNCT
ertr-161	204	1	out	out	ADP
ertr-161	204	2	of	of	ADP
ertr-161	204	3	the	the	DET
ertr-161	204	4	five	five	NUM
ertr-161	204	5	dimensions	dimension	NOUN
ertr-161	204	6	of	of	ADP
ertr-161	204	7	hospitality	hospitality	NOUN
ertr-161	204	8	studied	study	VERB
ertr-161	204	9	,	,	PUNCT
ertr-161	204	10	only	only	ADV
ertr-161	204	11	personalization	personalization	NOUN
ertr-161	204	12	,	,	PUNCT
ertr-161	204	13	comfort	comfort	NOUN
ertr-161	204	14	and	and	CCONJ
ertr-161	204	15	“	"	PUNCT
ertr-161	204	16	straight	straight	ADV
ertr-161	204	17	from	from	ADP
ertr-161	204	18	the	the	DET
ertr-161	204	19	heart	heart	NOUN
ertr-161	204	20	”	"	PUNCT
ertr-161	204	21	have	have	AUX
ertr-161	204	22	been	be	AUX
ertr-161	204	23	found	find	VERB
ertr-161	204	24	to	to	PART
ertr-161	204	25	influence	influence	VERB
ertr-161	204	26	guest	guest	NOUN
ertr-161	204	27	satisfaction	satisfaction	NOUN
ertr-161	204	28	significantly	significantly	ADV
ertr-161	204	29	within	within	ADP
ertr-161	204	30	the	the	DET
ertr-161	204	31	context	context	NOUN
ertr-161	204	32	of	of	ADP
ertr-161	204	33	luxury	luxury	NOUN
ertr-161	204	34	hotel	hotel	NOUN
ertr-161	204	35	experiences	experience	NOUN
ertr-161	204	36	.	.	PUNCT
ertr-161	205	1	personalized	personalized	ADJ
ertr-161	205	2	service	service	NOUN
ertr-161	205	3	is	be	AUX
ertr-161	205	4	associated	associate	VERB
ertr-161	205	5	with	with	ADP
ertr-161	205	6	good	good	ADJ
ertr-161	205	7	service	service	NOUN
ertr-161	205	8	(	(	PUNCT
ertr-161	205	9	surprenant	surprenant	NOUN
ertr-161	205	10	&	&	CCONJ
ertr-161	205	11	solomon	solomon	PROPN
ertr-161	205	12	,	,	PUNCT
ertr-161	205	13	1987	1987	NUM
ertr-161	205	14	)	)	PUNCT
ertr-161	205	15	and	and	CCONJ
ertr-161	205	16	it	it	PRON
ertr-161	205	17	is	be	AUX
ertr-161	205	18	even	even	ADV
ertr-161	205	19	more	more	ADV
ertr-161	205	20	important	important	ADJ
ertr-161	205	21	for	for	ADP
ertr-161	205	22	premium	premium	NOUN
ertr-161	205	23	service	service	NOUN
ertr-161	205	24	provision	provision	NOUN
ertr-161	205	25	.	.	PUNCT
ertr-161	206	1	in	in	ADP
ertr-161	206	2	luxury	luxury	NOUN
ertr-161	206	3	hotel	hotel	NOUN
ertr-161	206	4	experiences	experience	NOUN
ertr-161	206	5	,	,	PUNCT
ertr-161	206	6	emotional	emotional	ADJ
ertr-161	206	7	value	value	NOUN
ertr-161	206	8	is	be	AUX
ertr-161	206	9	the	the	DET
ertr-161	206	10	thrust	thrust	NOUN
ertr-161	206	11	of	of	ADP
ertr-161	206	12	the	the	DET
ertr-161	206	13	service	service	NOUN
ertr-161	206	14	offerings	offering	NOUN
ertr-161	206	15	,	,	PUNCT
ertr-161	206	16	and	and	CCONJ
ertr-161	206	17	according	accord	VERB
ertr-161	206	18	to	to	ADP
ertr-161	206	19	talbott	talbott	PROPN
ertr-161	206	20	(	(	PUNCT
ertr-161	206	21	2006	2006	NUM
ertr-161	206	22	)	)	PUNCT
ertr-161	206	23	strong	strong	ADJ
ertr-161	206	24	emotional	emotional	ADJ
ertr-161	206	25	attachments	attachment	NOUN
ertr-161	206	26	are	be	AUX
ertr-161	206	27	created	create	VERB
ertr-161	206	28	through	through	ADP
ertr-161	206	29	the	the	DET
ertr-161	206	30	giving	giving	NOUN
ertr-161	206	31	and	and	CCONJ
ertr-161	206	32	receiving	receiving	NOUN
ertr-161	206	33	of	of	ADP
ertr-161	206	34	personal	personal	ADJ
ertr-161	206	35	services	service	NOUN
ertr-161	206	36	.	.	PUNCT
ertr-161	207	1	comfort	comfort	NOUN
ertr-161	207	2	is	be	AUX
ertr-161	207	3	the	the	DET
ertr-161	207	4	second	second	ADJ
ertr-161	207	5	most	most	ADV
ertr-161	207	6	important	important	ADJ
ertr-161	207	7	hospitality	hospitality	NOUN
ertr-161	207	8	dimension	dimension	NOUN
ertr-161	207	9	in	in	ADP
ertr-161	207	10	influencing	influence	VERB
ertr-161	207	11	guest	guest	NOUN
ertr-161	207	12	satisfaction	satisfaction	NOUN
ertr-161	207	13	.	.	PUNCT
ertr-161	208	1	affluent	affluent	ADJ
ertr-161	208	2	travelers	traveler	NOUN
ertr-161	208	3	desire	desire	VERB
ertr-161	208	4	opportunities	opportunity	NOUN
ertr-161	208	5	to	to	PART
ertr-161	208	6	reaffirm	reaffirm	VERB
ertr-161	208	7	who	who	PRON
ertr-161	208	8	they	they	PRON
ertr-161	208	9	are	be	AUX
ertr-161	208	10	through	through	ADP
ertr-161	208	11	the	the	DET
ertr-161	208	12	way	way	NOUN
ertr-161	208	13	that	that	PRON
ertr-161	208	14	comfort	comfort	NOUN
ertr-161	208	15	is	be	AUX
ertr-161	208	16	provided	provide	VERB
ertr-161	208	17	to	to	ADP
ertr-161	208	18	them	they	PRON
ertr-161	208	19	(	(	PUNCT
ertr-161	208	20	talbott	talbott	PROPN
ertr-161	208	21	,	,	PUNCT
ertr-161	208	22	2006	2006	NUM
ertr-161	208	23	)	)	PUNCT
ertr-161	208	24	.	.	PUNCT
ertr-161	209	1	comfort	comfort	PROPN
ertr-161	209	2	is	be	AUX
ertr-161	209	3	the	the	DET
ertr-161	209	4	factor	factor	NOUN
ertr-161	209	5	that	that	PRON
ertr-161	209	6	substantially	substantially	ADV
ertr-161	209	7	differentiates	differentiate	VERB
ertr-161	209	8	upscale	upscale	ADJ
ertr-161	209	9	hotels	hotel	NOUN
ertr-161	209	10	from	from	ADP
ertr-161	209	11	their	their	PRON
ertr-161	209	12	budget	budget	NOUN
ertr-161	209	13	hotel	hotel	NOUN
ertr-161	209	14	counterparts	counterpart	NOUN
ertr-161	209	15	.	.	PUNCT
ertr-161	210	1	finally	finally	ADV
ertr-161	210	2	,	,	PUNCT
ertr-161	210	3	“	"	PUNCT
ertr-161	210	4	straight	straight	ADV
ertr-161	210	5	from	from	ADP
ertr-161	210	6	the	the	DET
ertr-161	210	7	heart	heart	NOUN
ertr-161	210	8	”	"	PUNCT
ertr-161	210	9	or	or	CCONJ
ertr-161	210	10	authenticity	authenticity	NOUN
ertr-161	210	11	of	of	ADP
ertr-161	210	12	service	service	NOUN
ertr-161	210	13	has	have	AUX
ertr-161	210	14	also	also	ADV
ertr-161	210	15	been	be	AUX
ertr-161	210	16	found	find	VERB
ertr-161	210	17	to	to	PART
ertr-161	210	18	influence	influence	VERB
ertr-161	210	19	guest	guest	NOUN
ertr-161	210	20	satisfaction	satisfaction	NOUN
ertr-161	210	21	.	.	PUNCT
ertr-161	211	1	in	in	ADP
ertr-161	211	2	luxury	luxury	NOUN
ertr-161	211	3	hotel	hotel	NOUN
ertr-161	211	4	experiences	experience	NOUN
ertr-161	211	5	,	,	PUNCT
ertr-161	211	6	the	the	DET
ertr-161	211	7	service	service	NOUN
ertr-161	211	8	offerings	offering	NOUN
ertr-161	211	9	are	be	AUX
ertr-161	211	10	relatively	relatively	ADV
ertr-161	211	11	well	well	ADV
ertr-161	211	12	-	-	PUNCT
ertr-161	211	13	planned	plan	VERB
ertr-161	211	14	and	and	CCONJ
ertr-161	211	15	executed	execute	VERB
ertr-161	211	16	,	,	PUNCT
ertr-161	211	17	and	and	CCONJ
ertr-161	211	18	in	in	ADP
ertr-161	211	19	such	such	ADJ
ertr-161	211	20	situations	situation	NOUN
ertr-161	211	21	,	,	PUNCT
ertr-161	211	22	the	the	DET
ertr-161	211	23	guests	guest	NOUN
ertr-161	211	24	would	would	AUX
ertr-161	211	25	look	look	VERB
ertr-161	211	26	for	for	ADP
ertr-161	211	27	that	that	DET
ertr-161	211	28	extra	extra	ADJ
ertr-161	211	29	-	-	NOUN
ertr-161	211	30	role	role	NOUN
ertr-161	211	31	of	of	ADP
ertr-161	211	32	service	service	NOUN
ertr-161	211	33	behaviour	behaviour	NOUN
ertr-161	211	34	to	to	PART
ertr-161	211	35	evaluate	evaluate	VERB
ertr-161	211	36	the	the	DET
ertr-161	211	37	quality	quality	NOUN
ertr-161	211	38	of	of	ADP
ertr-161	211	39	the	the	DET
ertr-161	211	40	hotel	hotel	NOUN
ertr-161	211	41	services	service	NOUN
ertr-161	211	42	.	.	PUNCT
ertr-161	212	1	according	accord	VERB
ertr-161	212	2	to	to	ADP
ertr-161	212	3	grandey	grandey	PROPN
ertr-161	212	4	et	et	PROPN
ertr-161	212	5	al	al	PROPN
ertr-161	212	6	.	.	PUNCT
ertr-161	213	1	(	(	PUNCT
ertr-161	213	2	2005	2005	NUM
ertr-161	213	3	)	)	PUNCT
ertr-161	213	4	,	,	PUNCT
ertr-161	213	5	that	that	SCONJ
ertr-161	213	6	extra	extra	ADJ
ertr-161	213	7	-	-	NOUN
ertr-161	213	8	role	role	NOUN
ertr-161	213	9	in	in	ADP
ertr-161	213	10	the	the	DET
ertr-161	213	11	service	service	NOUN
ertr-161	213	12	encounter	encounter	NOUN
ertr-161	213	13	is	be	AUX
ertr-161	213	14	in	in	ADP
ertr-161	213	15	the	the	DET
ertr-161	213	16	authenticity	authenticity	NOUN
ertr-161	213	17	of	of	ADP
ertr-161	213	18	the	the	DET
ertr-161	213	19	service	service	NOUN
ertr-161	213	20	,	,	PUNCT
ertr-161	213	21	which	which	PRON
ertr-161	213	22	has	have	VERB
ertr-161	213	23	an	an	DET
ertr-161	213	24	added	add	VERB
ertr-161	213	25	impact	impact	NOUN
ertr-161	213	26	on	on	ADP
ertr-161	213	27	guest	guest	NOUN
ertr-161	213	28	satisfaction	satisfaction	NOUN
ertr-161	213	29	.	.	PUNCT
ertr-161	214	1	an	an	DET
ertr-161	214	2	inherent	inherent	ADJ
ertr-161	214	3	limitation	limitation	NOUN
ertr-161	214	4	of	of	ADP
ertr-161	214	5	this	this	DET
ertr-161	214	6	study	study	NOUN
ertr-161	214	7	pertains	pertain	VERB
ertr-161	214	8	to	to	ADP
ertr-161	214	9	its	its	PRON
ertr-161	214	10	small	small	ADJ
ertr-161	214	11	sample	sample	NOUN
ertr-161	214	12	size	size	NOUN
ertr-161	214	13	.	.	PUNCT
ertr-161	215	1	further	further	ADJ
ertr-161	215	2	research	research	NOUN
ertr-161	215	3	with	with	ADP
ertr-161	215	4	large	large	ADJ
ertr-161	215	5	sample	sample	NOUN
ertr-161	215	6	size	size	NOUN
ertr-161	215	7	is	be	AUX
ertr-161	215	8	required	require	VERB
ertr-161	215	9	to	to	PART
ertr-161	215	10	confirm	confirm	VERB
ertr-161	215	11	on	on	ADP
ertr-161	215	12	the	the	DET
ertr-161	215	13	dimensionality	dimensionality	NOUN
ertr-161	215	14	of	of	ADP
ertr-161	215	15	hospitality	hospitality	NOUN
ertr-161	215	16	in	in	ADP
ertr-161	215	17	the	the	DET
ertr-161	215	18	context	context	NOUN
ertr-161	215	19	of	of	ADP
ertr-161	215	20	luxury	luxury	NOUN
ertr-161	215	21	hotel	hotel	NOUN
ertr-161	215	22	.	.	PUNCT
ertr-161	216	1	further	further	ADJ
ertr-161	216	2	research	research	NOUN
ertr-161	216	3	could	could	AUX
ertr-161	216	4	extend	extend	VERB
ertr-161	216	5	this	this	DET
ertr-161	216	6	study	study	NOUN
ertr-161	216	7	to	to	PART
ertr-161	216	8	investigate	investigate	VERB
ertr-161	216	9	in	in	ADP
ertr-161	216	10	greater	great	ADJ
ertr-161	216	11	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-161	216	12	e	e	NOUN
ertr-161	216	13	-	-	NOUN
ertr-161	216	14	review	review	NOUN
ertr-161	216	15	of	of	ADP
ertr-161	216	16	tourism	tourism	NOUN
ertr-161	216	17	research	research	NOUN
ertr-161	216	18	(	(	PUNCT
ertr-161	216	19	ertr	ertr	NOUN
ertr-161	216	20	)	)	PUNCT
ertr-161	216	21	,	,	PUNCT
ertr-161	216	22	vol	vol	NOUN
ertr-161	216	23	.	.	PROPN
ertr-161	216	24	15	15	NUM
ertr-161	216	25	,	,	PUNCT
ertr-161	216	26	no	no	INTJ
ertr-161	216	27	.	.	NOUN
ertr-161	216	28	1	1	NUM
ertr-161	216	29	,	,	PUNCT
ertr-161	216	30	2018	2018	NUM
ertr-161	216	31	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	216	32	18	18	NUM
ertr-161	216	33	detail	detail	NOUN
ertr-161	216	34	how	how	SCONJ
ertr-161	216	35	personalization	personalization	NOUN
ertr-161	216	36	,	,	PUNCT
ertr-161	216	37	comfort	comfort	NOUN
ertr-161	216	38	and	and	CCONJ
ertr-161	216	39	straight	straight	ADV
ertr-161	216	40	from	from	ADP
ertr-161	216	41	the	the	DET
ertr-161	216	42	heart	heart	NOUN
ertr-161	216	43	actually	actually	ADV
ertr-161	216	44	affect	affect	VERB
ertr-161	216	45	guest	guest	NOUN
ertr-161	216	46	satisfaction	satisfaction	NOUN
ertr-161	216	47	as	as	SCONJ
ertr-161	216	48	each	each	PRON
ertr-161	216	49	of	of	ADP
ertr-161	216	50	these	these	DET
ertr-161	216	51	dimensions	dimension	NOUN
ertr-161	216	52	are	be	AUX
ertr-161	216	53	multidimensional	multidimensional	ADJ
ertr-161	216	54	and	and	CCONJ
ertr-161	216	55	complicated	complicated	ADJ
ertr-161	216	56	in	in	ADP
ertr-161	216	57	nature	nature	NOUN
ertr-161	216	58	.	.	PUNCT
ertr-161	217	1	image	image	NOUN
ertr-161	217	2	plays	play	VERB
ertr-161	217	3	an	an	DET
ertr-161	217	4	important	important	ADJ
ertr-161	217	5	role	role	NOUN
ertr-161	217	6	in	in	ADP
ertr-161	217	7	shaping	shape	VERB
ertr-161	217	8	the	the	DET
ertr-161	217	9	expectation	expectation	NOUN
ertr-161	217	10	levels	level	NOUN
ertr-161	217	11	of	of	ADP
ertr-161	217	12	hospitality	hospitality	NOUN
ertr-161	217	13	.	.	PUNCT
ertr-161	218	1	thus	thus	ADV
ertr-161	218	2	,	,	PUNCT
ertr-161	218	3	further	further	ADJ
ertr-161	218	4	research	research	NOUN
ertr-161	218	5	is	be	AUX
ertr-161	218	6	required	require	VERB
ertr-161	218	7	to	to	PART
ertr-161	218	8	understand	understand	VERB
ertr-161	218	9	how	how	SCONJ
ertr-161	218	10	factors	factor	NOUN
ertr-161	218	11	like	like	ADP
ertr-161	218	12	the	the	DET
ertr-161	218	13	brand	brand	NOUN
ertr-161	218	14	image	image	NOUN
ertr-161	218	15	;	;	PUNCT
ertr-161	218	16	country	country	NOUN
ertr-161	218	17	-	-	PUNCT
ertr-161	218	18	of	of	ADP
ertr-161	218	19	-	-	PUNCT
ertr-161	218	20	origin	origin	NOUN
ertr-161	218	21	image	image	NOUN
ertr-161	218	22	,	,	PUNCT
ertr-161	218	23	as	as	ADV
ertr-161	218	24	well	well	ADV
ertr-161	218	25	as	as	ADP
ertr-161	218	26	self	self	NOUN
ertr-161	218	27	-	-	PUNCT
ertr-161	218	28	image	image	NOUN
ertr-161	218	29	influences	influence	VERB
ertr-161	218	30	the	the	DET
ertr-161	218	31	expectations	expectation	NOUN
ertr-161	218	32	on	on	ADP
ertr-161	218	33	hospitality	hospitality	NOUN
ertr-161	218	34	.	.	PUNCT
ertr-161	219	1	apart	apart	ADV
ertr-161	219	2	from	from	ADP
ertr-161	219	3	that	that	PRON
ertr-161	219	4	,	,	PUNCT
ertr-161	219	5	it	it	PRON
ertr-161	219	6	would	would	AUX
ertr-161	219	7	also	also	ADV
ertr-161	219	8	be	be	AUX
ertr-161	219	9	interesting	interesting	ADJ
ertr-161	219	10	to	to	PART
ertr-161	219	11	examine	examine	VERB
ertr-161	219	12	how	how	SCONJ
ertr-161	219	13	the	the	DET
ertr-161	219	14	relationship	relationship	NOUN
ertr-161	219	15	between	between	ADP
ertr-161	219	16	hospitality	hospitality	NOUN
ertr-161	219	17	and	and	CCONJ
ertr-161	219	18	guest	guest	NOUN
ertr-161	219	19	satisfaction	satisfaction	NOUN
ertr-161	219	20	is	be	AUX
ertr-161	219	21	influenced	influence	VERB
ertr-161	219	22	by	by	ADP
ertr-161	219	23	moderating	moderate	VERB
ertr-161	219	24	variables	variable	NOUN
ertr-161	219	25	such	such	ADJ
ertr-161	219	26	as	as	ADP
ertr-161	219	27	servicescape	servicescape	NOUN
ertr-161	219	28	or	or	CCONJ
ertr-161	219	29	physical	physical	ADJ
ertr-161	219	30	environment	environment	NOUN
ertr-161	219	31	,	,	PUNCT
ertr-161	219	32	and	and	CCONJ
ertr-161	219	33	nonverbal	nonverbal	ADJ
ertr-161	219	34	communication	communication	NOUN
ertr-161	219	35	in	in	ADP
ertr-161	219	36	the	the	DET
ertr-161	219	37	provision	provision	NOUN
ertr-161	219	38	of	of	ADP
ertr-161	219	39	services	service	NOUN
ertr-161	219	40	.	.	PUNCT
ertr-161	220	1	references	reference	NOUN
ertr-161	220	2	al	al	PROPN
ertr-161	220	3	-	-	PUNCT
ertr-161	220	4	alak	alak	PROPN
ertr-161	220	5	,	,	PUNCT
ertr-161	220	6	b.a	b.a	PROPN
ertr-161	220	7	.	.	PROPN
ertr-161	220	8	(	(	PUNCT
ertr-161	220	9	2011	2011	NUM
ertr-161	220	10	)	)	PUNCT
ertr-161	220	11	.	.	PUNCT
ertr-161	221	1	an	an	DET
ertr-161	221	2	assessment	assessment	NOUN
ertr-161	221	3	of	of	ADP
ertr-161	221	4	guest	guest	NOUN
ertr-161	221	5	perceptions	perception	NOUN
ertr-161	221	6	of	of	ADP
ertr-161	221	7	service	service	NOUN
ertr-161	221	8	quality	quality	NOUN
ertr-161	221	9	in	in	ADP
ertr-161	221	10	luxury	luxury	NOUN
ertr-161	221	11	hotels	hotel	NOUN
ertr-161	221	12	in	in	ADP
ertr-161	221	13	kuala	kuala	PROPN
ertr-161	221	14	lumpur	lumpur	PROPN
ertr-161	221	15	,	,	PUNCT
ertr-161	221	16	malaysia	malaysia	PROPN
ertr-161	221	17	.	.	PUNCT
ertr-161	222	1	global	global	ADJ
ertr-161	222	2	management	management	PROPN
ertr-161	222	3	journal	journal	NOUN
ertr-161	222	4	,	,	PUNCT
ertr-161	222	5	3(1/2	3(1/2	NUM
ertr-161	222	6	)	)	PUNCT
ertr-161	222	7	,	,	PUNCT
ertr-161	222	8	5	5	NUM
ertr-161	222	9	-	-	SYM
ertr-161	222	10	16	16	NUM
ertr-161	222	11	.	.	PUNCT
ertr-161	222	12	ariffin	ariffin	PROPN
ertr-161	222	13	,	,	PUNCT
ertr-161	222	14	a.a.m	a.a.m	PROPN
ertr-161	222	15	.	.	PUNCT
ertr-161	223	1	(	(	PUNCT
ertr-161	223	2	2009	2009	NUM
ertr-161	223	3	)	)	PUNCT
ertr-161	223	4	meetings	meeting	NOUN
ertr-161	223	5	tourism	tourism	NOUN
ertr-161	223	6	.	.	PUNCT
ertr-161	224	1	vdm	vdm	PROPN
ertr-161	224	2	verlag	verlag	PROPN
ertr-161	224	3	,	,	PUNCT
ertr-161	224	4	deutschland	deutschland	PROPN
ertr-161	224	5	germany	germany	PROPN
ertr-161	224	6	.	.	PUNCT
ertr-161	225	1	ariffin	ariffin	PROPN
ertr-161	225	2	,	,	PUNCT
ertr-161	225	3	a.a.m	a.a.m	PROPN
ertr-161	225	4	.	.	PUNCT
ertr-161	226	1	(	(	PUNCT
ertr-161	226	2	2013	2013	NUM
ertr-161	226	3	)	)	PUNCT
ertr-161	226	4	generic	generic	ADJ
ertr-161	226	5	dimensionality	dimensionality	NOUN
ertr-161	226	6	of	of	ADP
ertr-161	226	7	hospitality	hospitality	NOUN
ertr-161	226	8	in	in	ADP
ertr-161	226	9	the	the	DET
ertr-161	226	10	hotel	hotel	NOUN
ertr-161	226	11	industry	industry	NOUN
ertr-161	226	12	:	:	PUNCT
ertr-161	226	13	a	a	DET
ertr-161	226	14	host	host	NOUN
ertr-161	226	15	–	–	PUNCT
ertr-161	226	16	guest	guest	NOUN
ertr-161	226	17	relationship	relationship	NOUN
ertr-161	226	18	perspective	perspective	NOUN
ertr-161	226	19	.	.	PUNCT
ertr-161	227	1	international	international	ADJ
ertr-161	227	2	journal	journal	PROPN
ertr-161	227	3	of	of	ADP
ertr-161	227	4	hospitality	hospitality	PROPN
ertr-161	227	5	management	management	NOUN
ertr-161	227	6	,	,	PUNCT
ertr-161	227	7	35	35	NUM
ertr-161	227	8	,	,	PUNCT
ertr-161	227	9	171–179	171–179	NUM
ertr-161	227	10	.	.	PUNCT
ertr-161	227	11	ariffin	ariffin	PROPN
ertr-161	227	12	,	,	PUNCT
ertr-161	227	13	a.a.m	a.a.m	PROPN
ertr-161	227	14	.	.	PROPN
ertr-161	227	15	&	&	CCONJ
ertr-161	227	16	hasim	hasim	PROPN
ertr-161	227	17	,	,	PUNCT
ertr-161	227	18	s.	s.	PROPN
ertr-161	227	19	(	(	PUNCT
ertr-161	227	20	2010	2010	NUM
ertr-161	227	21	)	)	PUNCT
ertr-161	227	22	promoting	promote	VERB
ertr-161	227	23	malaysia	malaysia	NOUN
ertr-161	227	24	as	as	ADP
ertr-161	227	25	top	top	ADJ
ertr-161	227	26	-	-	PUNCT
ertr-161	227	27	of	of	ADP
ertr-161	227	28	-	-	PUNCT
ertr-161	227	29	mind	mind	NOUN
ertr-161	227	30	destination	destination	NOUN
ertr-161	227	31	for	for	ADP
ertr-161	227	32	the	the	DET
ertr-161	227	33	arab	arab	ADJ
ertr-161	227	34	tourists	tourist	NOUN
ertr-161	227	35	.	.	PUNCT
ertr-161	228	1	prospek	prospek	PROPN
ertr-161	228	2	dan	dan	PROPN
ertr-161	228	3	cabaran	cabaran	PROPN
ertr-161	228	4	dalam	dalam	PROPN
ertr-161	228	5	hubungan	hubungan	PROPN
ertr-161	228	6	malaysia	malaysia	PROPN
ertr-161	228	7	-	-	PUNCT
ertr-161	228	8	asia	asia	PROPN
ertr-161	228	9	barat	barat	PROPN
ertr-161	228	10	.	.	PROPN
ertr-161	228	11	institute	institute	PROPN
ertr-161	228	12	of	of	ADP
ertr-161	228	13	west	west	PROPN
ertr-161	228	14	asian	asian	PROPN
ertr-161	228	15	studies	study	NOUN
ertr-161	228	16	,	,	PUNCT
ertr-161	228	17	bangi	bangi	PROPN
ertr-161	228	18	,	,	PUNCT
ertr-161	228	19	malaysia	malaysia	PROPN
ertr-161	228	20	.	.	PUNCT
ertr-161	228	21	ariffin	ariffin	PROPN
ertr-161	228	22	,	,	PUNCT
ertr-161	228	23	a.a.m	a.a.m	PROPN
ertr-161	228	24	.	.	PROPN
ertr-161	228	25	&	&	CCONJ
ertr-161	228	26	maghzi	maghzi	PROPN
ertr-161	228	27	,	,	PUNCT
ertr-161	228	28	a.	a.	PROPN
ertr-161	228	29	(	(	PUNCT
ertr-161	228	30	2012	2012	NUM
ertr-161	228	31	)	)	PUNCT
ertr-161	228	32	a	a	DET
ertr-161	228	33	preliminary	preliminary	ADJ
ertr-161	228	34	study	study	NOUN
ertr-161	228	35	on	on	ADP
ertr-161	228	36	customer	customer	NOUN
ertr-161	228	37	expectations	expectation	NOUN
ertr-161	228	38	of	of	ADP
ertr-161	228	39	hotel	hotel	NOUN
ertr-161	228	40	hospitality	hospitality	NOUN
ertr-161	228	41	:	:	PUNCT
ertr-161	228	42	influences	influence	NOUN
ertr-161	228	43	of	of	ADP
ertr-161	228	44	personal	personal	ADJ
ertr-161	228	45	and	and	CCONJ
ertr-161	228	46	hotel	hotel	NOUN
ertr-161	228	47	factors	factor	NOUN
ertr-161	228	48	.	.	PUNCT
ertr-161	229	1	international	international	ADJ
ertr-161	229	2	journal	journal	PROPN
ertr-161	229	3	of	of	ADP
ertr-161	229	4	hospitality	hospitality	PROPN
ertr-161	229	5	management	management	NOUN
ertr-161	229	6	,	,	PUNCT
ertr-161	229	7	31	31	NUM
ertr-161	229	8	,	,	PUNCT
ertr-161	229	9	191	191	NUM
ertr-161	229	10	-	-	SYM
ertr-161	229	11	198	198	NUM
ertr-161	229	12	.	.	PUNCT
ertr-161	230	1	ahmad	ahmad	PROPN
ertr-161	230	2	,	,	PUNCT
ertr-161	230	3	m.s	m.s	PROPN
ertr-161	230	4	.	.	PROPN
ertr-161	230	5	,	,	PUNCT
ertr-161	230	6	ariffin	ariffin	PROPN
ertr-161	230	7	,	,	PUNCT
ertr-161	230	8	a.a.m	a.a.m	PROPN
ertr-161	230	9	.	.	PROPN
ertr-161	230	10	&	&	CCONJ
ertr-161	230	11	ahmad	ahmad	PROPN
ertr-161	230	12	,	,	PUNCT
ertr-161	230	13	a.	a.	NOUN
ertr-161	230	14	(	(	PUNCT
ertr-161	230	15	2008	2008	NUM
ertr-161	230	16	)	)	PUNCT
ertr-161	230	17	evaluating	evaluate	VERB
ertr-161	230	18	the	the	DET
ertr-161	230	19	services	service	NOUN
ertr-161	230	20	of	of	ADP
ertr-161	230	21	malaysian	malaysian	ADJ
ertr-161	230	22	hotels	hotel	NOUN
ertr-161	230	23	from	from	ADP
ertr-161	230	24	the	the	DET
ertr-161	230	25	leisure	leisure	NOUN
ertr-161	230	26	traveler	traveler	NOUN
ertr-161	230	27	’s	’s	PART
ertr-161	230	28	perspectives	perspective	NOUN
ertr-161	230	29	.	.	PUNCT
ertr-161	231	1	jurnal	jurnal	ADJ
ertr-161	231	2	pengurusan	pengurusan	ADJ
ertr-161	231	3	.	.	PUNCT
ertr-161	232	1	27	27	NUM
ertr-161	232	2	,	,	PUNCT
ertr-161	232	3	69	69	NUM
ertr-161	232	4	-	-	SYM
ertr-161	232	5	84	84	NUM
ertr-161	232	6	.	.	PUNCT
ertr-161	233	1	austin	austin	PROPN
ertr-161	233	2	,	,	PUNCT
ertr-161	233	3	n.k	n.k	PROPN
ertr-161	233	4	.	.	PROPN
ertr-161	233	5	(	(	PUNCT
ertr-161	233	6	1992	1992	NUM
ertr-161	233	7	)	)	PUNCT
ertr-161	233	8	the	the	DET
ertr-161	233	9	service	service	NOUN
ertr-161	233	10	edge	edge	NOUN
ertr-161	233	11	.	.	PUNCT
ertr-161	234	1	working	work	VERB
ertr-161	234	2	woman	woman	NOUN
ertr-161	234	3	,	,	PUNCT
ertr-161	234	4	july	july	PROPN
ertr-161	234	5	,	,	PUNCT
ertr-161	234	6	26	26	NUM
ertr-161	234	7	-	-	SYM
ertr-161	234	8	8	8	NUM
ertr-161	234	9	.	.	PUNCT
ertr-161	235	1	bitner	bitner	NOUN
ertr-161	235	2	,	,	PUNCT
ertr-161	235	3	m.j	m.j	PROPN
ertr-161	235	4	.	.	PROPN
ertr-161	235	5	,	,	PUNCT
ertr-161	235	6	booms	boom	NOUN
ertr-161	235	7	,	,	PUNCT
ertr-161	235	8	b.h	b.h	PROPN
ertr-161	235	9	.	.	PROPN
ertr-161	235	10	&	&	CCONJ
ertr-161	235	11	tetreault	tetreault	PROPN
ertr-161	235	12	,	,	PUNCT
ertr-161	235	13	m.s	m.s	PROPN
ertr-161	235	14	.	.	PROPN
ertr-161	235	15	(	(	PUNCT
ertr-161	235	16	1990	1990	NUM
ertr-161	235	17	)	)	PUNCT
ertr-161	235	18	the	the	DET
ertr-161	235	19	service	service	NOUN
ertr-161	235	20	encounter	encounter	NOUN
ertr-161	235	21	:	:	PUNCT
ertr-161	235	22	diagnosing	diagnose	VERB
ertr-161	235	23	favourable	favourable	ADJ
ertr-161	235	24	and	and	CCONJ
ertr-161	235	25	unfavourable	unfavourable	ADJ
ertr-161	235	26	incidents	incident	NOUN
ertr-161	235	27	.	.	PUNCT
ertr-161	236	1	journal	journal	NOUN
ertr-161	236	2	of	of	ADP
ertr-161	236	3	marketing	marketing	NOUN
ertr-161	236	4	,	,	PUNCT
ertr-161	236	5	54	54	NUM
ertr-161	236	6	,	,	PUNCT
ertr-161	236	7	71	71	NUM
ertr-161	236	8	-	-	SYM
ertr-161	236	9	84	84	NUM
ertr-161	236	10	.	.	PUNCT
ertr-161	237	1	brotherton	brotherton	PROPN
ertr-161	237	2	,	,	PUNCT
ertr-161	237	3	b.	b.	PROPN
ertr-161	237	4	(	(	PUNCT
ertr-161	237	5	1999	1999	NUM
ertr-161	237	6	)	)	PUNCT
ertr-161	237	7	towards	towards	ADP
ertr-161	237	8	a	a	DET
ertr-161	237	9	definitive	definitive	ADJ
ertr-161	237	10	view	view	NOUN
ertr-161	237	11	of	of	ADP
ertr-161	237	12	the	the	DET
ertr-161	237	13	nature	nature	NOUN
ertr-161	237	14	of	of	ADP
ertr-161	237	15	hospitality	hospitality	NOUN
ertr-161	237	16	and	and	CCONJ
ertr-161	237	17	hospitality	hospitality	NOUN
ertr-161	237	18	management	management	NOUN
ertr-161	237	19	.	.	PUNCT
ertr-161	238	1	international	international	ADJ
ertr-161	238	2	journal	journal	PROPN
ertr-161	238	3	of	of	ADP
ertr-161	238	4	contemporary	contemporary	PROPN
ertr-161	238	5	hospitality	hospitality	PROPN
ertr-161	238	6	management	management	NOUN
ertr-161	238	7	,	,	PUNCT
ertr-161	238	8	11(4	11(4	NUM
ertr-161	238	9	)	)	PUNCT
ertr-161	238	10	,	,	PUNCT
ertr-161	238	11	165	165	NUM
ertr-161	238	12	-	-	SYM
ertr-161	238	13	173	173	NUM
ertr-161	238	14	.	.	PUNCT
ertr-161	238	15	brotherton	brotherton	PROPN
ertr-161	238	16	,	,	PUNCT
ertr-161	238	17	b.	b.	PROPN
ertr-161	238	18	(	(	PUNCT
ertr-161	238	19	2006	2006	NUM
ertr-161	238	20	)	)	PUNCT
ertr-161	238	21	some	some	DET
ertr-161	238	22	thoughts	thought	NOUN
ertr-161	238	23	on	on	ADP
ertr-161	238	24	a	a	DET
ertr-161	238	25	general	general	ADJ
ertr-161	238	26	theory	theory	NOUN
ertr-161	238	27	of	of	ADP
ertr-161	238	28	hospitality	hospitality	NOUN
ertr-161	238	29	.	.	PUNCT
ertr-161	239	1	tourism	tourism	NOUN
ertr-161	239	2	today	today	NOUN
ertr-161	239	3	,	,	PUNCT
ertr-161	239	4	fall	fall	NOUN
ertr-161	239	5	,	,	PUNCT
ertr-161	239	6	7	7	NUM
ertr-161	239	7	-	-	SYM
ertr-161	239	8	18	18	NUM
ertr-161	239	9	.	.	PUNCT
ertr-161	240	1	choi	choi	NOUN
ertr-161	240	2	,	,	PUNCT
ertr-161	240	3	t.	t.	PROPN
ertr-161	240	4	&	&	CCONJ
ertr-161	240	5	chu	chu	PROPN
ertr-161	240	6	,	,	PUNCT
ertr-161	240	7	r.	r.	PROPN
ertr-161	240	8	(	(	PUNCT
ertr-161	240	9	2000	2000	NUM
ertr-161	240	10	)	)	PUNCT
ertr-161	240	11	.	.	PUNCT
ertr-161	241	1	levels	level	NOUN
ertr-161	241	2	of	of	ADP
ertr-161	241	3	satisfaction	satisfaction	NOUN
ertr-161	241	4	among	among	ADP
ertr-161	241	5	asian	asian	ADJ
ertr-161	241	6	and	and	CCONJ
ertr-161	241	7	western	western	ADJ
ertr-161	241	8	travelers	traveler	NOUN
ertr-161	241	9	.	.	PUNCT
ertr-161	242	1	international	international	ADJ
ertr-161	242	2	journal	journal	NOUN
ertr-161	242	3	of	of	ADP
ertr-161	242	4	quality	quality	NOUN
ertr-161	242	5	and	and	CCONJ
ertr-161	242	6	reliability	reliability	NOUN
ertr-161	242	7	management	management	NOUN
ertr-161	242	8	,	,	PUNCT
ertr-161	242	9	17(2	17(2	NUM
ertr-161	242	10	)	)	PUNCT
ertr-161	242	11	,	,	PUNCT
ertr-161	242	12	16	16	NUM
ertr-161	242	13	-	-	SYM
ertr-161	242	14	132	132	NUM
ertr-161	242	15	.	.	PUNCT
ertr-161	243	1	dabholkar	dabholkar	PROPN
ertr-161	243	2	,	,	PUNCT
ertr-161	243	3	p.a	p.a	PROPN
ertr-161	243	4	.	.	PROPN
ertr-161	243	5	,	,	PUNCT
ertr-161	243	6	shepherd	shepherd	PROPN
ertr-161	243	7	,	,	PUNCT
ertr-161	243	8	c.d	c.d	PROPN
ertr-161	243	9	.	.	PROPN
ertr-161	243	10	&	&	CCONJ
ertr-161	243	11	thorpe	thorpe	PROPN
ertr-161	243	12	,	,	PUNCT
ertr-161	243	13	d.i	d.i	PROPN
ertr-161	243	14	.	.	PROPN
ertr-161	243	15	(	(	PUNCT
ertr-161	243	16	2000	2000	NUM
ertr-161	243	17	)	)	PUNCT
ertr-161	243	18	a	a	DET
ertr-161	243	19	comprehensive	comprehensive	ADJ
ertr-161	243	20	framework	framework	NOUN
ertr-161	243	21	for	for	ADP
ertr-161	243	22	service	service	NOUN
ertr-161	243	23	quality	quality	NOUN
ertr-161	243	24	:	:	PUNCT
ertr-161	243	25	an	an	DET
ertr-161	243	26	investigation	investigation	NOUN
ertr-161	243	27	of	of	ADP
ertr-161	243	28	critical	critical	ADJ
ertr-161	243	29	conceptual	conceptual	ADJ
ertr-161	243	30	and	and	CCONJ
ertr-161	243	31	measurement	measurement	NOUN
ertr-161	243	32	issues	issue	NOUN
ertr-161	243	33	through	through	ADP
ertr-161	243	34	a	a	DET
ertr-161	243	35	longitudinal	longitudinal	ADJ
ertr-161	243	36	study	study	NOUN
ertr-161	243	37	.	.	PUNCT
ertr-161	244	1	journal	journal	NOUN
ertr-161	244	2	of	of	ADP
ertr-161	244	3	retailing	retailing	NOUN
ertr-161	244	4	.	.	PUNCT
ertr-161	245	1	76(2	76(2	NUM
ertr-161	245	2	):	):	PUNCT
ertr-161	245	3	139	139	NUM
ertr-161	245	4	-	-	SYM
ertr-161	245	5	173	173	NUM
ertr-161	245	6	.	.	PUNCT
ertr-161	246	1	douglas	douglas	PROPN
ertr-161	246	2	,	,	PUNCT
ertr-161	246	3	l.	l.	PROPN
ertr-161	246	4	&	&	CCONJ
ertr-161	246	5	connor	connor	PROPN
ertr-161	246	6	,	,	PUNCT
ertr-161	246	7	r.	r.	PROPN
ertr-161	246	8	(	(	PUNCT
ertr-161	246	9	2003	2003	NUM
ertr-161	246	10	)	)	PUNCT
ertr-161	246	11	attitude	attitude	NOUN
ertr-161	246	12	to	to	ADP
ertr-161	246	13	service	service	NOUN
ertr-161	246	14	quality	quality	NOUN
ertr-161	246	15	the	the	DET
ertr-161	246	16	expectation	expectation	NOUN
ertr-161	246	17	gap	gap	NOUN
ertr-161	246	18	.	.	PUNCT
ertr-161	247	1	nutrition	nutrition	NOUN
ertr-161	247	2	and	and	CCONJ
ertr-161	247	3	food	food	NOUN
ertr-161	247	4	service	service	NOUN
ertr-161	247	5	,	,	PUNCT
ertr-161	247	6	33(4),165	33(4),165	NUM
ertr-161	247	7	172	172	NUM
ertr-161	247	8	.	.	PUNCT
ertr-161	248	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	248	2	e	e	NOUN
ertr-161	248	3	-	-	NOUN
ertr-161	248	4	review	review	NOUN
ertr-161	248	5	of	of	ADP
ertr-161	248	6	tourism	tourism	NOUN
ertr-161	248	7	research	research	NOUN
ertr-161	248	8	(	(	PUNCT
ertr-161	248	9	ertr	ertr	NOUN
ertr-161	248	10	)	)	PUNCT
ertr-161	248	11	,	,	PUNCT
ertr-161	248	12	vol	vol	NOUN
ertr-161	248	13	.	.	PROPN
ertr-161	248	14	15	15	NUM
ertr-161	248	15	,	,	PUNCT
ertr-161	248	16	no	no	INTJ
ertr-161	248	17	.	.	NOUN
ertr-161	248	18	1	1	NUM
ertr-161	248	19	,	,	PUNCT
ertr-161	248	20	2018	2018	NUM
ertr-161	248	21	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	248	22	19	19	NUM
ertr-161	248	23	ekman	ekman	NOUN
ertr-161	248	24	,	,	PUNCT
ertr-161	248	25	p.	p.	PROPN
ertr-161	248	26	&	&	CCONJ
ertr-161	248	27	friesen	friesen	PROPN
ertr-161	248	28	,	,	PUNCT
ertr-161	248	29	w.v	w.v	PROPN
ertr-161	248	30	.	.	PROPN
ertr-161	248	31	(	(	PUNCT
ertr-161	248	32	1982	1982	NUM
ertr-161	248	33	)	)	PUNCT
ertr-161	248	34	felt	feel	VERB
ertr-161	248	35	,	,	PUNCT
ertr-161	248	36	false	false	ADJ
ertr-161	248	37	,	,	PUNCT
ertr-161	248	38	and	and	CCONJ
ertr-161	248	39	miserable	miserable	ADJ
ertr-161	248	40	smiles	smile	NOUN
ertr-161	248	41	.	.	PUNCT
ertr-161	249	1	journal	journal	NOUN
ertr-161	249	2	of	of	ADP
ertr-161	249	3	nonverbal	nonverbal	ADJ
ertr-161	249	4	behaviour	behaviour	NOUN
ertr-161	249	5	,	,	PUNCT
ertr-161	249	6	6(4	6(4	PROPN
ertr-161	249	7	)	)	PUNCT
ertr-161	249	8	,	,	PUNCT
ertr-161	249	9	238	238	NUM
ertr-161	249	10	252	252	NUM
ertr-161	249	11	.	.	PUNCT
ertr-161	250	1	ekman	ekman	PROPN
ertr-161	250	2	,	,	PUNCT
ertr-161	250	3	p.	p.	PROPN
ertr-161	250	4	(	(	PUNCT
ertr-161	250	5	1992	1992	NUM
ertr-161	250	6	)	)	PUNCT
ertr-161	250	7	facial	facial	ADJ
ertr-161	250	8	expressions	expression	NOUN
ertr-161	250	9	of	of	ADP
ertr-161	250	10	emotion	emotion	NOUN
ertr-161	250	11	:	:	PUNCT
ertr-161	250	12	new	new	ADJ
ertr-161	250	13	findings	finding	NOUN
ertr-161	250	14	,	,	PUNCT
ertr-161	250	15	new	new	ADJ
ertr-161	250	16	questions	question	NOUN
ertr-161	250	17	.	.	PUNCT
ertr-161	251	1	psychological	psychological	ADJ
ertr-161	251	2	science	science	NOUN
ertr-161	251	3	,	,	PUNCT
ertr-161	251	4	3(1),34	3(1),34	NUM
ertr-161	251	5	38	38	NUM
ertr-161	251	6	.	.	PUNCT
ertr-161	252	1	engel	engel	PROPN
ertr-161	252	2	,	,	PUNCT
ertr-161	252	3	j.f	j.f	PROPN
ertr-161	252	4	.	.	PROPN
ertr-161	252	5	,	,	PUNCT
ertr-161	252	6	blackwell	blackwell	PROPN
ertr-161	252	7	,	,	PUNCT
ertr-161	252	8	r.d	r.d	PROPN
ertr-161	252	9	.	.	PROPN
ertr-161	252	10	&	&	CCONJ
ertr-161	252	11	miniard	miniard	PROPN
ertr-161	252	12	,	,	PUNCT
ertr-161	252	13	p.w	p.w	PROPN
ertr-161	252	14	.	.	PUNCT
ertr-161	252	15	(	(	PUNCT
ertr-161	252	16	1990	1990	NUM
ertr-161	252	17	)	)	PUNCT
ertr-161	252	18	consumer	consumer	NOUN
ertr-161	252	19	behaviour	behaviour	NOUN
ertr-161	252	20	,	,	PUNCT
ertr-161	252	21	6th	6th	ADJ
ertr-161	252	22	edition	edition	NOUN
ertr-161	252	23	.	.	PUNCT
ertr-161	253	1	dryden	dryden	PROPN
ertr-161	253	2	press	press	PROPN
ertr-161	253	3	,	,	PUNCT
ertr-161	253	4	hinsdale	hinsdale	PROPN
ertr-161	253	5	,	,	PUNCT
ertr-161	253	6	il	il	PROPN
ertr-161	253	7	.	.	PROPN
ertr-161	253	8	frank	frank	PROPN
ertr-161	253	9	,	,	PUNCT
ertr-161	253	10	m.g	m.g	PROPN
ertr-161	253	11	.	.	PROPN
ertr-161	253	12	,	,	PUNCT
ertr-161	253	13	ekman	ekman	PROPN
ertr-161	253	14	,	,	PUNCT
ertr-161	253	15	p.	p.	PROPN
ertr-161	253	16	&	&	CCONJ
ertr-161	253	17	friesen	friesen	PROPN
ertr-161	253	18	,	,	PUNCT
ertr-161	253	19	w.v	w.v	PROPN
ertr-161	253	20	.	.	PROPN
ertr-161	253	21	(	(	PUNCT
ertr-161	253	22	1993	1993	NUM
ertr-161	253	23	)	)	PUNCT
ertr-161	253	24	behavioural	behavioural	ADJ
ertr-161	253	25	markers	marker	NOUN
ertr-161	253	26	and	and	CCONJ
ertr-161	253	27	recognisability	recognisability	NOUN
ertr-161	253	28	of	of	ADP
ertr-161	253	29	the	the	DET
ertr-161	253	30	smile	smile	NOUN
ertr-161	253	31	of	of	ADP
ertr-161	253	32	enjoyment	enjoyment	NOUN
ertr-161	253	33	.	.	PUNCT
ertr-161	254	1	journal	journal	NOUN
ertr-161	254	2	of	of	ADP
ertr-161	254	3	personality	personality	NOUN
ertr-161	254	4	and	and	CCONJ
ertr-161	254	5	social	social	ADJ
ertr-161	254	6	psychology	psychology	NOUN
ertr-161	254	7	,	,	PUNCT
ertr-161	254	8	64,83	64,83	NUM
ertr-161	254	9	-93	-93	X
ertr-161	254	10	.	.	PUNCT
ertr-161	255	1	goleman	goleman	PROPN
ertr-161	255	2	,	,	PUNCT
ertr-161	255	3	d.	d.	PROPN
ertr-161	255	4	(	(	PUNCT
ertr-161	255	5	1998	1998	NUM
ertr-161	255	6	)	)	PUNCT
ertr-161	255	7	working	work	VERB
ertr-161	255	8	with	with	ADP
ertr-161	255	9	emotional	emotional	ADJ
ertr-161	255	10	intelligence	intelligence	NOUN
ertr-161	255	11	.	.	PUNCT
ertr-161	256	1	sage	sage	NOUN
ertr-161	256	2	publication	publication	NOUN
ertr-161	256	3	,	,	PUNCT
ertr-161	256	4	london	london	PROPN
ertr-161	256	5	.	.	PUNCT
ertr-161	256	6	gountas	gountas	PROPN
ertr-161	256	7	,	,	PUNCT
ertr-161	256	8	s.	s.	PROPN
ertr-161	256	9	&	&	CCONJ
ertr-161	256	10	ewing	ewing	PROPN
ertr-161	256	11	,	,	PUNCT
ertr-161	256	12	m.	m.	NOUN
ertr-161	256	13	(	(	PUNCT
ertr-161	256	14	2003	2003	NUM
ertr-161	256	15	)	)	PUNCT
ertr-161	256	16	the	the	DET
ertr-161	256	17	softer	soft	ADJ
ertr-161	256	18	side	side	NOUN
ertr-161	256	19	of	of	ADP
ertr-161	256	20	services	service	NOUN
ertr-161	256	21	:	:	PUNCT
ertr-161	256	22	exploring	explore	VERB
ertr-161	256	23	the	the	DET
ertr-161	256	24	effect	effect	NOUN
ertr-161	256	25	of	of	ADP
ertr-161	256	26	sincerity	sincerity	NOUN
ertr-161	256	27	and	and	CCONJ
ertr-161	256	28	emotional	emotional	ADJ
ertr-161	256	29	contagion	contagion	NOUN
ertr-161	256	30	on	on	ADP
ertr-161	256	31	satisfaction	satisfaction	NOUN
ertr-161	256	32	.	.	PUNCT
ertr-161	257	1	anzmac	anzmac	ADP
ertr-161	257	2	conference	conference	NOUN
ertr-161	257	3	proceeding	proceeding	NOUN
ertr-161	257	4	.	.	PUNCT
ertr-161	258	1	adelaide	adelaide	PROPN
ertr-161	258	2	.	.	PUNCT
ertr-161	259	1	december	december	PROPN
ertr-161	259	2	.	.	PUNCT
ertr-161	260	1	grandey	grandey	PROPN
ertr-161	260	2	,	,	PUNCT
ertr-161	260	3	a.a	a.a	PROPN
ertr-161	260	4	.	.	PROPN
ertr-161	260	5	,	,	PUNCT
ertr-161	260	6	fisk	fisk	PROPN
ertr-161	260	7	,	,	PUNCT
ertr-161	260	8	g.m	g.m	PROPN
ertr-161	260	9	.	.	PROPN
ertr-161	260	10	,	,	PUNCT
ertr-161	260	11	mattila	mattila	NOUN
ertr-161	260	12	,	,	PUNCT
ertr-161	260	13	a.s	a.s	PROPN
ertr-161	260	14	.	.	PROPN
ertr-161	260	15	,	,	PUNCT
ertr-161	260	16	jansen	jansen	PROPN
ertr-161	260	17	,	,	PUNCT
ertr-161	260	18	k.j	k.j	PROPN
ertr-161	260	19	.	.	PROPN
ertr-161	260	20	&	&	CCONJ
ertr-161	260	21	sideman	sideman	PROPN
ertr-161	260	22	,	,	PUNCT
ertr-161	260	23	l.a	l.a	PROPN
ertr-161	260	24	.	.	PROPN
ertr-161	260	25	(	(	PUNCT
ertr-161	260	26	2005	2005	NUM
ertr-161	260	27	)	)	PUNCT
ertr-161	260	28	is	be	AUX
ertr-161	260	29	“	"	PUNCT
ertr-161	260	30	service	service	NOUN
ertr-161	260	31	with	with	ADP
ertr-161	260	32	a	a	DET
ertr-161	260	33	smile’’enough	smile’’enough	PROPN
ertr-161	260	34	?	?	PUNCT
ertr-161	260	35	authenticity	authenticity	NOUN
ertr-161	260	36	of	of	ADP
ertr-161	260	37	positive	positive	ADJ
ertr-161	260	38	displays	display	NOUN
ertr-161	260	39	during	during	ADP
ertr-161	260	40	service	service	NOUN
ertr-161	260	41	encounters	encounter	NOUN
ertr-161	260	42	.	.	PUNCT
ertr-161	261	1	organizational	organizational	ADJ
ertr-161	261	2	behaviour	behaviour	NOUN
ertr-161	261	3	and	and	CCONJ
ertr-161	261	4	human	human	ADJ
ertr-161	261	5	decision	decision	NOUN
ertr-161	261	6	processes	process	NOUN
ertr-161	261	7	,	,	PUNCT
ertr-161	261	8	96,38–55	96,38–55	NOUN
ertr-161	261	9	.	.	PUNCT
ertr-161	262	1	grayson	grayson	PROPN
ertr-161	262	2	,	,	PUNCT
ertr-161	262	3	k.	k.	PROPN
ertr-161	262	4	(	(	PUNCT
ertr-161	262	5	1998	1998	NUM
ertr-161	262	6	)	)	PUNCT
ertr-161	262	7	customer	customer	NOUN
ertr-161	262	8	responses	response	NOUN
ertr-161	262	9	to	to	ADP
ertr-161	262	10	emotional	emotional	ADJ
ertr-161	262	11	labour	labour	NOUN
ertr-161	262	12	in	in	ADP
ertr-161	262	13	discrete	discrete	ADJ
ertr-161	262	14	and	and	CCONJ
ertr-161	262	15	relational	relational	ADJ
ertr-161	262	16	service	service	NOUN
ertr-161	262	17	exchange	exchange	NOUN
ertr-161	262	18	.	.	PUNCT
ertr-161	263	1	international	international	ADJ
ertr-161	263	2	journal	journal	PROPN
ertr-161	263	3	of	of	ADP
ertr-161	263	4	service	service	NOUN
ertr-161	263	5	industry	industry	NOUN
ertr-161	263	6	management	management	NOUN
ertr-161	263	7	,	,	PUNCT
ertr-161	263	8	9(2	9(2	NUM
ertr-161	263	9	)	)	PUNCT
ertr-161	263	10	,	,	PUNCT
ertr-161	263	11	126	126	NUM
ertr-161	263	12	-	-	SYM
ertr-161	263	13	154	154	NUM
ertr-161	263	14	.	.	PUNCT
ertr-161	264	1	gronroos	gronroos	PROPN
ertr-161	264	2	,	,	PUNCT
ertr-161	264	3	c.	c.	PROPN
ertr-161	264	4	(	(	PUNCT
ertr-161	264	5	1983	1983	NUM
ertr-161	264	6	)	)	PUNCT
ertr-161	264	7	strategic	strategic	ADJ
ertr-161	264	8	management	management	NOUN
ertr-161	264	9	in	in	ADP
ertr-161	264	10	the	the	DET
ertr-161	264	11	service	service	NOUN
ertr-161	264	12	sector	sector	NOUN
ertr-161	264	13	.	.	PUNCT
ertr-161	265	1	marketing	marketing	NOUN
ertr-161	265	2	science	science	PROPN
ertr-161	265	3	institute	institute	PROPN
ertr-161	265	4	,	,	PUNCT
ertr-161	265	5	cambridge	cambridge	PROPN
ertr-161	265	6	,	,	PUNCT
ertr-161	265	7	ma	ma	PROPN
ertr-161	265	8	.	.	PROPN
ertr-161	265	9	heal	heal	PROPN
ertr-161	265	10	,	,	PUNCT
ertr-161	265	11	f.	f.	PROPN
ertr-161	265	12	(	(	PUNCT
ertr-161	265	13	1990	1990	NUM
ertr-161	265	14	)	)	PUNCT
ertr-161	265	15	hospitality	hospitality	NOUN
ertr-161	265	16	in	in	ADP
ertr-161	265	17	early	early	ADJ
ertr-161	265	18	modern	modern	ADJ
ertr-161	265	19	england	england	PROPN
ertr-161	265	20	.	.	PUNCT
ertr-161	266	1	oxford	oxford	PROPN
ertr-161	266	2	university	university	PROPN
ertr-161	266	3	press	press	NOUN
ertr-161	266	4	,	,	PUNCT
ertr-161	266	5	oxford	oxford	PROPN
ertr-161	266	6	.	.	PUNCT
ertr-161	267	1	hemmington	hemmington	PROPN
ertr-161	267	2	,	,	PUNCT
ertr-161	267	3	n.	n.	PROPN
ertr-161	267	4	(	(	PUNCT
ertr-161	267	5	2007	2007	NUM
ertr-161	267	6	)	)	PUNCT
ertr-161	267	7	from	from	ADP
ertr-161	267	8	service	service	NOUN
ertr-161	267	9	to	to	ADP
ertr-161	267	10	experience	experience	NOUN
ertr-161	267	11	:	:	PUNCT
ertr-161	267	12	understanding	understanding	NOUN
ertr-161	267	13	and	and	CCONJ
ertr-161	267	14	defining	define	VERB
ertr-161	267	15	the	the	DET
ertr-161	267	16	hospitality	hospitality	NOUN
ertr-161	267	17	business	business	NOUN
ertr-161	267	18	.	.	PUNCT
ertr-161	268	1	the	the	DET
ertr-161	268	2	service	service	NOUN
ertr-161	268	3	industries	industry	NOUN
ertr-161	268	4	journal	journal	NOUN
ertr-161	268	5	,	,	PUNCT
ertr-161	268	6	27(6),747	27(6),747	NUM
ertr-161	268	7	–	–	PUNCT
ertr-161	268	8	755	755	NUM
ertr-161	268	9	.	.	X
ertr-161	269	1	hepple	hepple	PROPN
ertr-161	269	2	,	,	PUNCT
ertr-161	269	3	j.	j.	PROPN
ertr-161	269	4	,	,	PUNCT
ertr-161	269	5	kipps	kipps	NOUN
ertr-161	269	6	,	,	PUNCT
ertr-161	269	7	m.	m.	NOUN
ertr-161	269	8	&	&	CCONJ
ertr-161	269	9	thomson	thomson	PROPN
ertr-161	269	10	,	,	PUNCT
ertr-161	269	11	j.	j.	PROPN
ertr-161	269	12	(	(	PUNCT
ertr-161	269	13	1990	1990	NUM
ertr-161	269	14	)	)	PUNCT
ertr-161	269	15	the	the	DET
ertr-161	269	16	concept	concept	NOUN
ertr-161	269	17	of	of	ADP
ertr-161	269	18	hospitality	hospitality	NOUN
ertr-161	269	19	and	and	CCONJ
ertr-161	269	20	an	an	DET
ertr-161	269	21	evaluation	evaluation	NOUN
ertr-161	269	22	of	of	ADP
ertr-161	269	23	its	its	PRON
ertr-161	269	24	applicability	applicability	NOUN
ertr-161	269	25	to	to	ADP
ertr-161	269	26	the	the	DET
ertr-161	269	27	experience	experience	NOUN
ertr-161	269	28	of	of	ADP
ertr-161	269	29	hospital	hospital	NOUN
ertr-161	269	30	patients	patient	NOUN
ertr-161	269	31	.	.	PUNCT
ertr-161	270	1	international	international	ADJ
ertr-161	270	2	journal	journal	PROPN
ertr-161	270	3	of	of	ADP
ertr-161	270	4	hospitality	hospitality	PROPN
ertr-161	270	5	management	management	NOUN
ertr-161	270	6	,	,	PUNCT
ertr-161	270	7	9(4),305	9(4),305	PROPN
ertr-161	270	8	317	317	NUM
ertr-161	270	9	.	.	PUNCT
ertr-161	271	1	herzberg	herzberg	PROPN
ertr-161	271	2	,	,	PUNCT
ertr-161	271	3	f.	f.	PROPN
ertr-161	271	4	(	(	PUNCT
ertr-161	271	5	1966	1966	NUM
ertr-161	271	6	)	)	PUNCT
ertr-161	271	7	work	work	NOUN
ertr-161	271	8	and	and	CCONJ
ertr-161	271	9	the	the	DET
ertr-161	271	10	nature	nature	NOUN
ertr-161	271	11	of	of	ADP
ertr-161	271	12	man	man	NOUN
ertr-161	271	13	.	.	PUNCT
ertr-161	272	1	staple	staple	ADJ
ertr-161	272	2	press	press	NOUN
ertr-161	272	3	,	,	PUNCT
ertr-161	272	4	new	new	PROPN
ertr-161	272	5	york	york	PROPN
ertr-161	272	6	.	.	PUNCT
ertr-161	273	1	hochschild	hochschild	PROPN
ertr-161	273	2	,	,	PUNCT
ertr-161	273	3	a.r	a.r	PROPN
ertr-161	273	4	.	.	PROPN
ertr-161	273	5	(	(	PUNCT
ertr-161	273	6	1983	1983	NUM
ertr-161	273	7	)	)	PUNCT
ertr-161	273	8	the	the	DET
ertr-161	273	9	managed	manage	VERB
ertr-161	273	10	heart	heart	NOUN
ertr-161	273	11	:	:	PUNCT
ertr-161	273	12	commercialization	commercialization	NOUN
ertr-161	273	13	of	of	ADP
ertr-161	273	14	human	human	ADJ
ertr-161	273	15	feeling	feeling	NOUN
ertr-161	273	16	.	.	PUNCT
ertr-161	274	1	university	university	NOUN
ertr-161	274	2	of	of	ADP
ertr-161	274	3	california	california	PROPN
ertr-161	274	4	press	press	PROPN
ertr-161	274	5	.	.	PUNCT
ertr-161	275	1	berkeley	berkeley	PROPN
ertr-161	275	2	.	.	PUNCT
ertr-161	276	1	hunt	hunt	PROPN
ertr-161	276	2	,	,	PUNCT
ertr-161	276	3	j.d	j.d	PROPN
ertr-161	276	4	.	.	PROPN
ertr-161	276	5	(	(	PUNCT
ertr-161	276	6	1975	1975	NUM
ertr-161	276	7	)	)	PUNCT
ertr-161	276	8	image	image	NOUN
ertr-161	276	9	as	as	ADP
ertr-161	276	10	a	a	DET
ertr-161	276	11	factor	factor	NOUN
ertr-161	276	12	in	in	ADP
ertr-161	276	13	tourism	tourism	NOUN
ertr-161	276	14	development	development	NOUN
ertr-161	276	15	.	.	PUNCT
ertr-161	277	1	journal	journal	PROPN
ertr-161	277	2	of	of	ADP
ertr-161	277	3	travel	travel	NOUN
ertr-161	277	4	research	research	NOUN
ertr-161	277	5	,	,	PUNCT
ertr-161	277	6	13	13	NUM
ertr-161	277	7	,	,	PUNCT
ertr-161	277	8	3–7	3–7	NUM
ertr-161	277	9	.	.	PUNCT
ertr-161	278	1	lashley	lashley	PROPN
ertr-161	278	2	,	,	PUNCT
ertr-161	278	3	c.	c.	PROPN
ertr-161	278	4	,	,	PUNCT
ertr-161	278	5	morrison	morrison	PROPN
ertr-161	278	6	,	,	PUNCT
ertr-161	278	7	a.	a.	PROPN
ertr-161	278	8	&	&	CCONJ
ertr-161	278	9	randall	randall	PROPN
ertr-161	278	10	,	,	PUNCT
ertr-161	278	11	s.	s.	PROPN
ertr-161	278	12	(	(	PUNCT
ertr-161	278	13	2005	2005	NUM
ertr-161	278	14	)	)	PUNCT
ertr-161	278	15	more	more	ADJ
ertr-161	278	16	than	than	ADP
ertr-161	278	17	a	a	DET
ertr-161	278	18	service	service	NOUN
ertr-161	278	19	encounter	encounter	NOUN
ertr-161	278	20	?	?	PUNCT
ertr-161	279	1	insights	insight	NOUN
ertr-161	279	2	into	into	ADP
ertr-161	279	3	the	the	DET
ertr-161	279	4	emotions	emotion	NOUN
ertr-161	279	5	of	of	ADP
ertr-161	279	6	hospitality	hospitality	NOUN
ertr-161	279	7	through	through	ADP
ertr-161	279	8	special	special	ADJ
ertr-161	279	9	meal	meal	NOUN
ertr-161	279	10	occasions	occasion	NOUN
ertr-161	279	11	.	.	PUNCT
ertr-161	280	1	journal	journal	NOUN
ertr-161	280	2	of	of	ADP
ertr-161	280	3	hospitality	hospitality	NOUN
ertr-161	280	4	and	and	CCONJ
ertr-161	280	5	tourism	tourism	NOUN
ertr-161	280	6	management	management	NOUN
ertr-161	280	7	,	,	PUNCT
ertr-161	280	8	12(1	12(1	NUM
ertr-161	280	9	)	)	PUNCT
ertr-161	280	10	,	,	PUNCT
ertr-161	280	11	80	80	NUM
ertr-161	280	12	-	-	SYM
ertr-161	280	13	92	92	NUM
ertr-161	280	14	.	.	PUNCT
ertr-161	281	1	lashley	lashley	PROPN
ertr-161	281	2	,	,	PUNCT
ertr-161	281	3	c.	c.	PROPN
ertr-161	281	4	&	&	CCONJ
ertr-161	281	5	morrison	morrison	PROPN
ertr-161	281	6	,	,	PUNCT
ertr-161	281	7	a.	a.	PROPN
ertr-161	281	8	(	(	PUNCT
ertr-161	281	9	2000	2000	NUM
ertr-161	281	10	)	)	PUNCT
ertr-161	281	11	in	in	ADP
ertr-161	281	12	search	search	NOUN
ertr-161	281	13	of	of	ADP
ertr-161	281	14	hospitality	hospitality	NOUN
ertr-161	281	15	:	:	PUNCT
ertr-161	281	16	theoretical	theoretical	ADJ
ertr-161	281	17	perspectives	perspective	NOUN
ertr-161	281	18	and	and	CCONJ
ertr-161	281	19	debates	debate	NOUN
ertr-161	281	20	.	.	PUNCT
ertr-161	282	1	butterworth	butterworth	PROPN
ertr-161	282	2	-	-	PUNCT
ertr-161	282	3	heinemann	heinemann	PROPN
ertr-161	282	4	.	.	PUNCT
ertr-161	283	1	oxford	oxford	PROPN
ertr-161	283	2	.	.	PUNCT
ertr-161	284	1	lashley	lashley	PROPN
ertr-161	284	2	,	,	PUNCT
ertr-161	284	3	c.	c.	PROPN
ertr-161	284	4	(	(	PUNCT
ertr-161	284	5	2008	2008	NUM
ertr-161	284	6	)	)	PUNCT
ertr-161	284	7	studying	study	VERB
ertr-161	284	8	hospitality	hospitality	NOUN
ertr-161	284	9	:	:	PUNCT
ertr-161	284	10	insight	insight	NOUN
ertr-161	284	11	from	from	ADP
ertr-161	284	12	social	social	ADJ
ertr-161	284	13	science	science	NOUN
ertr-161	284	14	.	.	PUNCT
ertr-161	285	1	scandinavian	scandinavian	ADJ
ertr-161	285	2	journal	journal	PROPN
ertr-161	285	3	of	of	ADP
ertr-161	285	4	hospitality	hospitality	NOUN
ertr-161	285	5	and	and	CCONJ
ertr-161	285	6	tourism	tourism	NOUN
ertr-161	285	7	,	,	PUNCT
ertr-161	285	8	8(1	8(1	NOUN
ertr-161	285	9	)	)	PUNCT
ertr-161	285	10	,	,	PUNCT
ertr-161	285	11	69	69	NUM
ertr-161	285	12	-	-	SYM
ertr-161	285	13	84	84	NUM
ertr-161	285	14	.	.	PUNCT
ertr-161	286	1	lashley	lashley	PROPN
ertr-161	286	2	,	,	PUNCT
ertr-161	286	3	c.	c.	PROPN
ertr-161	286	4	,	,	PUNCT
ertr-161	286	5	lynch	lynch	PROPN
ertr-161	286	6	,	,	PUNCT
ertr-161	286	7	p.	p.	PROPN
ertr-161	286	8	&	&	CCONJ
ertr-161	286	9	morrison	morrison	PROPN
ertr-161	286	10	,	,	PUNCT
ertr-161	286	11	a.	a.	PROPN
ertr-161	286	12	(	(	PUNCT
ertr-161	286	13	2007	2007	NUM
ertr-161	286	14	)	)	PUNCT
ertr-161	286	15	hospitality	hospitality	NOUN
ertr-161	286	16	:	:	PUNCT
ertr-161	286	17	an	an	DET
ertr-161	286	18	introduction	introduction	NOUN
ertr-161	286	19	.	.	PUNCT
ertr-161	287	1	in	in	ADP
ertr-161	287	2	:	:	PUNCT
ertr-161	287	3	c.	c.	PROPN
ertr-161	287	4	lashley	lashley	PROPN
ertr-161	287	5	,	,	PUNCT
ertr-161	287	6	p.	p.	PROPN
ertr-161	287	7	lynch	lynch	PROPN
ertr-161	287	8	&	&	CCONJ
ertr-161	287	9	a.	a.	PROPN
ertr-161	287	10	morrison	morrison	PROPN
ertr-161	287	11	(	(	PUNCT
ertr-161	287	12	eds	eds	PROPN
ertr-161	287	13	.	.	PUNCT
ertr-161	287	14	)	)	PUNCT
ertr-161	287	15	,	,	PUNCT
ertr-161	287	16	hospitality	hospitality	NOUN
ertr-161	287	17	:	:	PUNCT
ertr-161	287	18	a	a	DET
ertr-161	287	19	social	social	ADJ
ertr-161	287	20	lens	len	NOUN
ertr-161	287	21	.	.	PUNCT
ertr-161	288	1	elsevier	elsevier	NOUN
ertr-161	288	2	.	.	PUNCT
ertr-161	289	1	oxford	oxford	PROPN
ertr-161	289	2	.	.	PUNCT
ertr-161	290	1	langhorn	langhorn	PROPN
ertr-161	290	2	,	,	PUNCT
ertr-161	290	3	s.	s.	PROPN
ertr-161	290	4	(	(	PUNCT
ertr-161	290	5	2004	2004	NUM
ertr-161	290	6	)	)	PUNCT
ertr-161	291	1	the	the	DET
ertr-161	291	2	role	role	NOUN
ertr-161	291	3	of	of	ADP
ertr-161	291	4	emotion	emotion	NOUN
ertr-161	291	5	in	in	ADP
ertr-161	291	6	service	service	NOUN
ertr-161	291	7	encounters	encounter	NOUN
ertr-161	291	8	.	.	PUNCT
ertr-161	292	1	unpublished	unpublished	ADJ
ertr-161	292	2	dba	dba	ADJ
ertr-161	292	3	dissertation	dissertation	NOUN
ertr-161	292	4	.	.	PUNCT
ertr-161	293	1	university	university	NOUN
ertr-161	293	2	of	of	ADP
ertr-161	293	3	luton	luton	PROPN
ertr-161	293	4	.	.	PUNCT
ertr-161	294	1	lloyd	lloyd	PROPN
ertr-161	294	2	,	,	PUNCT
ertr-161	294	3	a.e	a.e	PROPN
ertr-161	294	4	.	.	PROPN
ertr-161	294	5	&	&	CCONJ
ertr-161	294	6	luk	luk	PROPN
ertr-161	294	7	,	,	PUNCT
ertr-161	294	8	s.t.k	s.t.k	PROPN
ertr-161	294	9	.	.	PUNCT
ertr-161	295	1	(	(	PUNCT
ertr-161	295	2	2011	2011	NUM
ertr-161	295	3	)	)	PUNCT
ertr-161	295	4	interaction	interaction	NOUN
ertr-161	295	5	behaviours	behaviour	NOUN
ertr-161	295	6	leading	lead	VERB
ertr-161	295	7	to	to	ADP
ertr-161	295	8	comfort	comfort	NOUN
ertr-161	295	9	in	in	ADP
ertr-161	295	10	the	the	DET
ertr-161	295	11	service	service	NOUN
ertr-161	295	12	encounter	encounter	NOUN
ertr-161	295	13	.	.	PUNCT
ertr-161	296	1	journal	journal	NOUN
ertr-161	296	2	of	of	ADP
ertr-161	296	3	services	service	NOUN
ertr-161	296	4	marketing	marketing	NOUN
ertr-161	296	5	,	,	PUNCT
ertr-161	296	6	25(3	25(3	NUM
ertr-161	296	7	)	)	PUNCT
ertr-161	296	8	,	,	PUNCT
ertr-161	296	9	176	176	NUM
ertr-161	296	10	-	-	SYM
ertr-161	296	11	189	189	NUM
ertr-161	296	12	.	.	PUNCT
ertr-161	297	1	lovelock	lovelock	PROPN
ertr-161	297	2	,	,	PUNCT
ertr-161	297	3	c.	c.	PROPN
ertr-161	297	4	,	,	PUNCT
ertr-161	297	5	wirtz	wirtz	PROPN
ertr-161	297	6	,	,	PUNCT
ertr-161	297	7	j.	j.	PROPN
ertr-161	297	8	&	&	CCONJ
ertr-161	297	9	chew	chew	PROPN
ertr-161	297	10	,	,	PUNCT
ertr-161	297	11	p.	p.	NOUN
ertr-161	297	12	(	(	PUNCT
ertr-161	297	13	2009	2009	NUM
ertr-161	297	14	)	)	PUNCT
ertr-161	297	15	essentials	essential	NOUN
ertr-161	297	16	of	of	ADP
ertr-161	297	17	services	service	NOUN
ertr-161	297	18	marketing	marketing	NOUN
ertr-161	297	19	.	.	PUNCT
ertr-161	298	1	prentice	prentice	NOUN
ertr-161	298	2	-	-	PUNCT
ertr-161	298	3	hall	hall	NOUN
ertr-161	298	4	.	.	PUNCT
ertr-161	299	1	singapore	singapore	PROPN
ertr-161	299	2	.	.	PUNCT
ertr-161	300	1	mey	mey	PROPN
ertr-161	300	2	,	,	PUNCT
ertr-161	300	3	l.p	l.p	PROPN
ertr-161	300	4	.	.	PROPN
ertr-161	300	5	,	,	PUNCT
ertr-161	300	6	akbar	akbar	NOUN
ertr-161	300	7	,	,	PUNCT
ertr-161	300	8	a.k	a.k	PROPN
ertr-161	300	9	.	.	PROPN
ertr-161	300	10	,	,	PUNCT
ertr-161	300	11	&	&	CCONJ
ertr-161	300	12	fie	fie	PROPN
ertr-161	300	13	,	,	PUNCT
ertr-161	300	14	d.y.g	d.y.g	NOUN
ertr-161	300	15	.	.	PUNCT
ertr-161	300	16	(	(	PUNCT
ertr-161	300	17	2006	2006	NUM
ertr-161	300	18	)	)	PUNCT
ertr-161	300	19	.	.	PUNCT
ertr-161	301	1	measuring	measure	VERB
ertr-161	301	2	service	service	NOUN
ertr-161	301	3	quality	quality	NOUN
ertr-161	301	4	and	and	CCONJ
ertr-161	301	5	customer	customer	NOUN
ertr-161	301	6	satisfaction	satisfaction	NOUN
ertr-161	301	7	of	of	ADP
ertr-161	301	8	the	the	DET
ertr-161	301	9	hotels	hotel	NOUN
ertr-161	301	10	in	in	ADP
ertr-161	301	11	malaysia	malaysia	PROPN
ertr-161	301	12	:	:	PUNCT
ertr-161	301	13	malaysian	malaysian	ADJ
ertr-161	301	14	,	,	PUNCT
ertr-161	301	15	asian	asian	ADJ
ertr-161	301	16	and	and	CCONJ
ertr-161	301	17	non	non	ADJ
ertr-161	301	18	-	-	ADJ
ertr-161	301	19	asian	asian	ADJ
ertr-161	301	20	hotel	hotel	NOUN
ertr-161	301	21	guests	guest	NOUN
ertr-161	301	22	.	.	PUNCT
ertr-161	302	1	journal	journal	PROPN
ertr-161	302	2	of	of	ADP
ertr-161	302	3	hospitality	hospitality	NOUN
ertr-161	302	4	and	and	CCONJ
ertr-161	302	5	tourism	tourism	NOUN
ertr-161	302	6	management	management	NOUN
ertr-161	302	7	,	,	PUNCT
ertr-161	302	8	13(2),144	13(2),144	NUM
ertr-161	302	9	-	-	SYM
ertr-161	302	10	160	160	NUM
ertr-161	302	11	.	.	PUNCT
ertr-161	303	1	nouwen	nouwen	PROPN
ertr-161	303	2	,	,	PUNCT
ertr-161	303	3	h.	h.	PROPN
ertr-161	303	4	(	(	PUNCT
ertr-161	303	5	1975	1975	NUM
ertr-161	303	6	)	)	PUNCT
ertr-161	303	7	reaching	reach	VERB
ertr-161	303	8	out	out	ADV
ertr-161	303	9	:	:	PUNCT
ertr-161	303	10	the	the	DET
ertr-161	303	11	three	three	NUM
ertr-161	303	12	movements	movement	NOUN
ertr-161	303	13	of	of	ADP
ertr-161	303	14	the	the	DET
ertr-161	303	15	spiritual	spiritual	ADJ
ertr-161	303	16	life	life	NOUN
ertr-161	303	17	.	.	PUNCT
ertr-161	304	1	doubleday	doubleday	PROPN
ertr-161	304	2	&	&	CCONJ
ertr-161	304	3	co.	co.	PROPN
ertr-161	304	4	new	new	PROPN
ertr-161	304	5	york	york	PROPN
ertr-161	304	6	.	.	PUNCT
ertr-161	305	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-161	306	1	e	e	X
ertr-161	306	2	-	-	NOUN
ertr-161	306	3	review	review	NOUN
ertr-161	306	4	of	of	ADP
ertr-161	306	5	tourism	tourism	NOUN
ertr-161	306	6	research	research	NOUN
ertr-161	306	7	(	(	PUNCT
ertr-161	306	8	ertr	ertr	NOUN
ertr-161	306	9	)	)	PUNCT
ertr-161	306	10	,	,	PUNCT
ertr-161	306	11	vol	vol	NOUN
ertr-161	306	12	.	.	PROPN
ertr-161	306	13	15	15	NUM
ertr-161	306	14	,	,	PUNCT
ertr-161	306	15	no	no	INTJ
ertr-161	306	16	.	.	NOUN
ertr-161	306	17	1	1	NUM
ertr-161	306	18	,	,	PUNCT
ertr-161	306	19	2018	2018	NUM
ertr-161	306	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-161	306	21	20	20	NUM
ertr-161	306	22	oliver	oliver	PROPN
ertr-161	306	23	,	,	PUNCT
ertr-161	306	24	r.l	r.l	PROPN
ertr-161	306	25	.	.	PROPN
ertr-161	306	26	(	(	PUNCT
ertr-161	306	27	1981	1981	NUM
ertr-161	306	28	)	)	PUNCT
ertr-161	306	29	measurement	measurement	NOUN
ertr-161	306	30	and	and	CCONJ
ertr-161	306	31	evaluation	evaluation	NOUN
ertr-161	306	32	of	of	ADP
ertr-161	306	33	satisfaction	satisfaction	NOUN
ertr-161	306	34	processes	process	NOUN
ertr-161	306	35	in	in	ADP
ertr-161	306	36	retail	retail	ADJ
ertr-161	306	37	settings	setting	NOUN
ertr-161	306	38	.	.	PUNCT
ertr-161	307	1	journal	journal	NOUN
ertr-161	307	2	of	of	ADP
ertr-161	307	3	retailing	retailing	NOUN
ertr-161	307	4	,	,	PUNCT
ertr-161	307	5	57,25–48	57,25–48	PROPN
ertr-161	307	6	.	.	PUNCT
ertr-161	308	1	olorunniwo	olorunniwo	PROPN
ertr-161	308	2	,	,	PUNCT
ertr-161	308	3	f.	f.	PROPN
ertr-161	308	4	,	,	PUNCT
ertr-161	308	5	hsu	hsu	PROPN
ertr-161	308	6	,	,	PUNCT
ertr-161	308	7	m.k	m.k	PROPN
ertr-161	308	8	.	.	PROPN
ertr-161	308	9	&	&	CCONJ
ertr-161	308	10	udo	udo	PROPN
ertr-161	308	11	,	,	PUNCT
ertr-161	308	12	g.d	g.d	PROPN
ertr-161	308	13	.	.	PROPN
ertr-161	308	14	(	(	PUNCT
ertr-161	308	15	2006	2006	NUM
ertr-161	308	16	)	)	PUNCT
ertr-161	308	17	service	service	NOUN
ertr-161	308	18	quality	quality	NOUN
ertr-161	308	19	,	,	PUNCT
ertr-161	308	20	customer	customer	NOUN
ertr-161	308	21	satisfaction	satisfaction	NOUN
ertr-161	308	22	,	,	PUNCT
ertr-161	308	23	and	and	CCONJ
ertr-161	308	24	behavioural	behavioural	ADJ
ertr-161	308	25	intentions	intention	NOUN
ertr-161	308	26	in	in	ADP
ertr-161	308	27	the	the	DET
ertr-161	308	28	service	service	NOUN
ertr-161	308	29	factory	factory	NOUN
ertr-161	308	30	.	.	PUNCT
ertr-161	309	1	journal	journal	PROPN
ertr-161	309	2	of	of	ADP
ertr-161	309	3	services	service	NOUN
ertr-161	309	4	marketing	marketing	NOUN
ertr-161	309	5	,	,	PUNCT
ertr-161	309	6	(	(	PUNCT
ertr-161	309	7	20/1	20/1	NUM
ertr-161	309	8	)	)	PUNCT
ertr-161	309	9	,	,	PUNCT
ertr-161	309	10	59–72	59–72	NUM
ertr-161	309	11	.	.	PUNCT
ertr-161	310	1	rafaeli	rafaeli	PROPN
ertr-161	310	2	,	,	PUNCT
ertr-161	310	3	a.	a.	PROPN
ertr-161	310	4	&	&	CCONJ
ertr-161	310	5	sutton	sutton	PROPN
ertr-161	310	6	,	,	PUNCT
ertr-161	310	7	r.i	r.i	PROPN
ertr-161	310	8	.	.	PROPN
ertr-161	310	9	(	(	PUNCT
ertr-161	310	10	1987	1987	NUM
ertr-161	310	11	)	)	PUNCT
ertr-161	310	12	expression	expression	NOUN
ertr-161	310	13	of	of	ADP
ertr-161	310	14	emotion	emotion	NOUN
ertr-161	310	15	as	as	ADP
ertr-161	310	16	part	part	NOUN
ertr-161	310	17	of	of	ADP
ertr-161	310	18	the	the	DET
ertr-161	310	19	work	work	NOUN
ertr-161	310	20	role	role	NOUN
ertr-161	310	21	.	.	PUNCT
ertr-161	311	1	academy	academy	PROPN
ertr-161	311	2	of	of	ADP
ertr-161	311	3	management	management	PROPN
ertr-161	311	4	review	review	PROPN
ertr-161	311	5	,	,	PUNCT
ertr-161	311	6	12(1	12(1	NUM
ertr-161	311	7	)	)	PUNCT
ertr-161	311	8	,	,	PUNCT
ertr-161	311	9	23	23	NUM
ertr-161	311	10	37	37	NUM
ertr-161	311	11	.	.	PUNCT
ertr-161	312	1	ritzer	ritzer	PROPN
ertr-161	312	2	,	,	PUNCT
ertr-161	312	3	g.	g.	PROPN
ertr-161	312	4	(	(	PUNCT
ertr-161	312	5	2007	2007	NUM
ertr-161	312	6	)	)	PUNCT
ertr-161	312	7	inhospitable	inhospitable	ADJ
ertr-161	312	8	hospitality	hospitality	NOUN
ertr-161	312	9	?	?	PUNCT
ertr-161	313	1	in	in	ADP
ertr-161	313	2	lashley	lashley	PROPN
ertr-161	313	3	,	,	PUNCT
ertr-161	313	4	c.	c.	PROPN
ertr-161	313	5	,	,	PUNCT
ertr-161	313	6	lynch	lynch	PROPN
ertr-161	313	7	,	,	PUNCT
ertr-161	313	8	p.	p.	PROPN
ertr-161	313	9	&	&	CCONJ
ertr-161	313	10	morrison	morrison	PROPN
ertr-161	313	11	,	,	PUNCT
ertr-161	313	12	a.	a.	PROPN
ertr-161	313	13	(	(	PUNCT
ertr-161	313	14	eds	ed	NOUN
ertr-161	313	15	.	.	PUNCT
ertr-161	313	16	)	)	PUNCT
ertr-161	313	17	.	.	PUNCT
ertr-161	314	1	hospitality	hospitality	NOUN
ertr-161	314	2	:	:	PUNCT
ertr-161	314	3	a	a	DET
ertr-161	314	4	social	social	ADJ
ertr-161	314	5	lens	len	NOUN
ertr-161	314	6	.	.	PUNCT
ertr-161	315	1	elsevier	elsevier	NOUN
ertr-161	315	2	.	.	PUNCT
ertr-161	316	1	oxford	oxford	PROPN
ertr-161	316	2	.	.	PUNCT
ertr-161	317	1	salleh	salleh	PROPN
ertr-161	317	2	,	,	PUNCT
ertr-161	317	3	a.h.m	a.h.m	NOUN
ertr-161	317	4	.	.	PROPN
ertr-161	317	5	,	,	PUNCT
ertr-161	317	6	ariffin	ariffin	PROPN
ertr-161	317	7	,	,	PUNCT
ertr-161	317	8	a.a.m	a.a.m	PROPN
ertr-161	317	9	.	.	PROPN
ertr-161	317	10	,	,	PUNCT
ertr-161	317	11	poon	poon	NOUN
ertr-161	317	12	,	,	PUNCT
ertr-161	317	13	j.	j.	PROPN
ertr-161	317	14	&	&	CCONJ
ertr-161	317	15	aman	aman	PROPN
ertr-161	317	16	,	,	PUNCT
ertr-161	317	17	a.	a.	NOUN
ertr-161	317	18	(	(	PUNCT
ertr-161	317	19	2009	2009	NUM
ertr-161	317	20	)	)	PUNCT
ertr-161	317	21	services	service	NOUN
ertr-161	317	22	management	management	NOUN
ertr-161	317	23	and	and	CCONJ
ertr-161	317	24	marketing	marketing	NOUN
ertr-161	317	25	:	:	PUNCT
ertr-161	317	26	studies	study	NOUN
ertr-161	317	27	in	in	ADP
ertr-161	317	28	malaysia	malaysia	PROPN
ertr-161	317	29	.	.	PUNCT
ertr-161	318	1	(	(	PUNCT
ertr-161	318	2	ed	ed	NOUN
ertr-161	318	3	.	.	PUNCT
ertr-161	318	4	)	)	PUNCT
ertr-161	318	5	,	,	PUNCT
ertr-161	318	6	graduate	graduate	NOUN
ertr-161	318	7	school	school	NOUN
ertr-161	318	8	of	of	ADP
ertr-161	318	9	business	business	NOUN
ertr-161	318	10	,	,	PUNCT
ertr-161	318	11	bangi	bangi	PROPN
ertr-161	318	12	.	.	PUNCT
ertr-161	319	1	smith	smith	PROPN
ertr-161	319	2	,	,	PUNCT
ertr-161	319	3	s.l.j	s.l.j	NOUN
ertr-161	319	4	.	.	PUNCT
ertr-161	320	1	(	(	PUNCT
ertr-161	320	2	1994	1994	NUM
ertr-161	320	3	)	)	PUNCT
ertr-161	320	4	the	the	DET
ertr-161	320	5	tourism	tourism	NOUN
ertr-161	320	6	product	product	NOUN
ertr-161	320	7	.	.	PUNCT
ertr-161	321	1	annals	annal	NOUN
ertr-161	321	2	of	of	ADP
ertr-161	321	3	tourism	tourism	NOUN
ertr-161	321	4	research	research	NOUN
ertr-161	321	5	,	,	PUNCT
ertr-161	321	6	21(3	21(3	NUM
ertr-161	321	7	)	)	PUNCT
ertr-161	321	8	,	,	PUNCT
ertr-161	321	9	582	582	NUM
ertr-161	321	10	-	-	SYM
ertr-161	321	11	595	595	NUM
ertr-161	321	12	.	.	PUNCT
ertr-161	322	1	spake	spake	ADJ
ertr-161	322	2	,	,	PUNCT
ertr-161	322	3	d.f	d.f	PROPN
ertr-161	322	4	.	.	PROPN
ertr-161	322	5	,	,	PUNCT
ertr-161	322	6	beatty	beatty	PROPN
ertr-161	322	7	,	,	PUNCT
ertr-161	322	8	s.e	s.e	PROPN
ertr-161	322	9	.	.	PROPN
ertr-161	322	10	,	,	PUNCT
ertr-161	322	11	brockman	brockman	PROPN
ertr-161	322	12	,	,	PUNCT
ertr-161	322	13	b.k	b.k	PROPN
ertr-161	322	14	.	.	PROPN
ertr-161	322	15	&	&	CCONJ
ertr-161	322	16	crutchfield	crutchfield	PROPN
ertr-161	322	17	,	,	PUNCT
ertr-161	322	18	t.n	t.n	PROPN
ertr-161	322	19	.	.	PROPN
ertr-161	322	20	(	(	PUNCT
ertr-161	322	21	2003	2003	NUM
ertr-161	322	22	)	)	PUNCT
ertr-161	322	23	consumer	consumer	NOUN
ertr-161	322	24	comfort	comfort	NOUN
ertr-161	322	25	in	in	ADP
ertr-161	322	26	service	service	NOUN
ertr-161	322	27	relationships	relationship	NOUN
ertr-161	322	28	:	:	PUNCT
ertr-161	322	29	measurement	measurement	NOUN
ertr-161	322	30	and	and	CCONJ
ertr-161	322	31	importance	importance	NOUN
ertr-161	322	32	.	.	PUNCT
ertr-161	323	1	journal	journal	NOUN
ertr-161	323	2	of	of	ADP
ertr-161	323	3	service	service	NOUN
ertr-161	323	4	research	research	NOUN
ertr-161	323	5	,	,	PUNCT
ertr-161	323	6	5(4	5(4	NUM
ertr-161	323	7	)	)	PUNCT
ertr-161	323	8	,	,	PUNCT
ertr-161	323	9	316	316	NUM
ertr-161	323	10	-	-	SYM
ertr-161	323	11	332	332	NUM
ertr-161	323	12	.	.	PUNCT
ertr-161	324	1	stevens	stevens	PROPN
ertr-161	324	2	,	,	PUNCT
ertr-161	324	3	p.	p.	PROPN
ertr-161	324	4	,	,	PUNCT
ertr-161	324	5	knutson	knutson	PROPN
ertr-161	324	6	,	,	PUNCT
ertr-161	324	7	b.	b.	PROPN
ertr-161	324	8	&	&	CCONJ
ertr-161	324	9	patton	patton	PROPN
ertr-161	324	10	,	,	PUNCT
ertr-161	324	11	m.	m.	NOUN
ertr-161	324	12	(	(	PUNCT
ertr-161	324	13	1995	1995	NUM
ertr-161	324	14	)	)	PUNCT
ertr-161	324	15	dineserv	dineserv	NOUN
ertr-161	324	16	:	:	PUNCT
ertr-161	324	17	a	a	DET
ertr-161	324	18	tool	tool	NOUN
ertr-161	324	19	for	for	ADP
ertr-161	324	20	measuring	measure	VERB
ertr-161	324	21	service	service	NOUN
ertr-161	324	22	quality	quality	NOUN
ertr-161	324	23	in	in	ADP
ertr-161	324	24	restaurants	restaurant	NOUN
ertr-161	324	25	.	.	PUNCT
ertr-161	325	1	the	the	DET
ertr-161	325	2	cornell	cornell	PROPN
ertr-161	325	3	hotel	hotel	PROPN
ertr-161	325	4	and	and	CCONJ
ertr-161	325	5	restaurant	restaurant	NOUN
ertr-161	325	6	administration	administration	PROPN
ertr-161	325	7	quarterly	quarterly	PROPN
ertr-161	325	8	,	,	PUNCT
ertr-161	325	9	56–60	56–60	PROPN
ertr-161	325	10	.	.	PUNCT
ertr-161	326	1	surprenant	surprenant	PROPN
ertr-161	326	2	,	,	PUNCT
ertr-161	326	3	c.f	c.f	PROPN
ertr-161	326	4	.	.	PROPN
ertr-161	326	5	&	&	CCONJ
ertr-161	326	6	solomon	solomon	PROPN
ertr-161	326	7	,	,	PUNCT
ertr-161	326	8	m.r	m.r	PROPN
ertr-161	326	9	.	.	PROPN
ertr-161	326	10	(	(	PUNCT
ertr-161	326	11	1987	1987	NUM
ertr-161	326	12	)	)	PUNCT
ertr-161	326	13	predictability	predictability	NOUN
ertr-161	326	14	and	and	CCONJ
ertr-161	326	15	personalization	personalization	NOUN
ertr-161	326	16	in	in	ADP
ertr-161	326	17	the	the	DET
ertr-161	326	18	service	service	NOUN
ertr-161	326	19	encounter	encounter	NOUN
ertr-161	326	20	.	.	PUNCT
ertr-161	327	1	journal	journal	NOUN
ertr-161	327	2	of	of	ADP
ertr-161	327	3	marketing	marketing	NOUN
ertr-161	327	4	,	,	PUNCT
ertr-161	327	5	51	51	NUM
ertr-161	327	6	,	,	PUNCT
ertr-161	327	7	86	86	NUM
ertr-161	327	8	-	-	SYM
ertr-161	327	9	96	96	NUM
ertr-161	327	10	.	.	PUNCT
ertr-161	328	1	talbott	talbott	PROPN
ertr-161	328	2	,	,	PUNCT
ertr-161	328	3	b.m	b.m	PROPN
ertr-161	328	4	.	.	PROPN
ertr-161	328	5	(	(	PUNCT
ertr-161	328	6	2006	2006	NUM
ertr-161	328	7	)	)	PUNCT
ertr-161	328	8	the	the	DET
ertr-161	328	9	power	power	NOUN
ertr-161	328	10	of	of	ADP
ertr-161	328	11	personal	personal	ADJ
ertr-161	328	12	service	service	NOUN
ertr-161	328	13	:	:	PUNCT
ertr-161	328	14	why	why	SCONJ
ertr-161	328	15	of	of	ADP
ertr-161	328	16	matters	matter	NOUN
ertr-161	328	17	,	,	PUNCT
ertr-161	328	18	what	what	PRON
ertr-161	328	19	makes	make	VERB
ertr-161	328	20	it	it	PRON
ertr-161	328	21	possible	possible	ADJ
ertr-161	328	22	and	and	CCONJ
ertr-161	328	23	how	how	SCONJ
ertr-161	328	24	it	it	PRON
ertr-161	328	25	creates	create	VERB
ertr-161	328	26	competitive	competitive	ADJ
ertr-161	328	27	advantage	advantage	NOUN
ertr-161	328	28	.	.	PUNCT
ertr-161	329	1	chr	chr	PROPN
ertr-161	329	2	industry	industry	NOUN
ertr-161	329	3	perspectives	perspective	NOUN
ertr-161	329	4	.	.	PUNCT
ertr-161	330	1	1	1	X
ertr-161	330	2	.	.	X
ertr-161	330	3	a	a	DET
ertr-161	330	4	white	white	PROPN
ertr-161	330	5	paper	paper	NOUN
ertr-161	330	6	series	series	NOUN
ertr-161	330	7	from	from	ADP
ertr-161	330	8	cornell	cornell	PROPN
ertr-161	330	9	university	university	PROPN
ertr-161	330	10	.	.	PUNCT
ertr-161	331	1	telfer	telfer	PROPN
ertr-161	331	2	,	,	PUNCT
ertr-161	331	3	e.	e.	PROPN
ertr-161	331	4	(	(	PUNCT
ertr-161	331	5	2000	2000	NUM
ertr-161	331	6	)	)	PUNCT
ertr-161	331	7	the	the	DET
ertr-161	331	8	philosophy	philosophy	NOUN
ertr-161	331	9	of	of	ADP
ertr-161	331	10	hospitableness	hospitableness	NOUN
ertr-161	331	11	.	.	PUNCT
ertr-161	332	1	in	in	ADP
ertr-161	332	2	lashley	lashley	PROPN
ertr-161	332	3	,	,	PUNCT
ertr-161	332	4	c.	c.	PROPN
ertr-161	332	5	and	and	CCONJ
ertr-161	332	6	morrison	morrison	PROPN
ertr-161	332	7	,	,	PUNCT
ertr-161	332	8	a.	a.	PROPN
ertr-161	332	9	(	(	PUNCT
ertr-161	332	10	eds	eds	PROPN
ertr-161	332	11	.	.	PUNCT
ertr-161	332	12	)	)	PUNCT
ertr-161	333	1	in	in	ADP
ertr-161	333	2	search	search	NOUN
ertr-161	333	3	of	of	ADP
ertr-161	333	4	hospitality	hospitality	NOUN
ertr-161	333	5	:	:	PUNCT
ertr-161	333	6	theoretical	theoretical	ADJ
ertr-161	333	7	perspectives	perspective	NOUN
ertr-161	333	8	and	and	CCONJ
ertr-161	333	9	debates	debate	NOUN
ertr-161	333	10	.	.	PUNCT
ertr-161	334	1	butterworth	butterworth	PROPN
ertr-161	334	2	-	-	PUNCT
ertr-161	334	3	heinemann	heinemann	PROPN
ertr-161	334	4	.	.	PUNCT
ertr-161	335	1	oxford	oxford	PROPN
ertr-161	335	2	.	.	PUNCT
ertr-161	336	1	webster	webster	PROPN
ertr-161	336	2	,	,	PUNCT
ertr-161	336	3	c.	c.	PROPN
ertr-161	336	4	(	(	PUNCT
ertr-161	336	5	1989	1989	NUM
ertr-161	336	6	)	)	PUNCT
ertr-161	336	7	can	can	AUX
ertr-161	336	8	consumers	consumer	NOUN
ertr-161	336	9	be	be	AUX
ertr-161	336	10	segmented	segment	VERB
ertr-161	336	11	on	on	ADP
ertr-161	336	12	the	the	DET
ertr-161	336	13	basis	basis	NOUN
ertr-161	336	14	of	of	ADP
ertr-161	336	15	their	their	PRON
ertr-161	336	16	service	service	NOUN
ertr-161	336	17	quality	quality	NOUN
ertr-161	336	18	expectations	expectation	NOUN
ertr-161	336	19	?	?	PUNCT
ertr-161	337	1	journal	journal	NOUN
ertr-161	337	2	of	of	ADP
ertr-161	337	3	services	service	NOUN
ertr-161	337	4	marketing	marketing	NOUN
ertr-161	337	5	,	,	PUNCT
ertr-161	337	6	3(spring	3(spring	NOUN
ertr-161	337	7	)	)	PUNCT
ertr-161	337	8	,	,	PUNCT
ertr-161	337	9	35	35	NUM
ertr-161	337	10	-	-	SYM
ertr-161	337	11	53	53	NUM
ertr-161	337	12	.	.	PUNCT
ertr-161	338	1	winsted	winste	VERB
ertr-161	338	2	,	,	PUNCT
ertr-161	338	3	k.f	k.f	PROPN
ertr-161	338	4	.	.	PROPN
ertr-161	338	5	(	(	PUNCT
ertr-161	338	6	2000	2000	NUM
ertr-161	338	7	)	)	PUNCT
ertr-161	338	8	service	service	NOUN
ertr-161	338	9	behaviours	behaviour	NOUN
ertr-161	338	10	that	that	PRON
ertr-161	338	11	lead	lead	VERB
ertr-161	338	12	to	to	ADP
ertr-161	338	13	satisfied	satisfied	ADJ
ertr-161	338	14	customers	customer	NOUN
ertr-161	338	15	.	.	PUNCT
ertr-161	339	1	european	european	ADJ
ertr-161	339	2	journal	journal	PROPN
ertr-161	339	3	of	of	ADP
ertr-161	339	4	marketing	marketing	NOUN
ertr-161	339	5	,	,	PUNCT
ertr-161	339	6	34(3/4	34(3/4	NUM
ertr-161	339	7	)	)	PUNCT
ertr-161	339	8	,	,	PUNCT
ertr-161	339	9	399	399	NUM
ertr-161	339	10	-	-	SYM
ertr-161	339	11	417	417	NUM
ertr-161	339	12	.	.	PUNCT
ertr-161	340	1	zeithaml	zeithaml	PROPN
ertr-161	340	2	,	,	PUNCT
ertr-161	340	3	v.a	v.a	PROPN
ertr-161	340	4	.	.	PROPN
ertr-161	340	5	,	,	PUNCT
ertr-161	340	6	bitner	bitner	NOUN
ertr-161	340	7	,	,	PUNCT
ertr-161	340	8	m.j	m.j	PROPN
ertr-161	340	9	.	.	PROPN
ertr-161	340	10	&	&	CCONJ
ertr-161	340	11	gremler	gremler	PROPN
ertr-161	340	12	,	,	PUNCT
ertr-161	340	13	d.d	d.d	PROPN
ertr-161	340	14	.	.	PROPN
ertr-161	340	15	(	(	PUNCT
ertr-161	340	16	2006	2006	NUM
ertr-161	340	17	)	)	PUNCT
ertr-161	340	18	services	service	NOUN
ertr-161	340	19	marketing	marketing	NOUN
ertr-161	340	20	.	.	PUNCT
ertr-161	341	1	integrating	integrate	VERB
ertr-161	341	2	customer	customer	NOUN
ertr-161	341	3	focus	focus	VERB
ertr-161	341	4	across	across	ADP
ertr-161	341	5	the	the	DET
ertr-161	341	6	firm	firm	NOUN
ertr-161	341	7	.	.	PUNCT
ertr-161	342	1	4	4	NUM
ertr-161	342	2	th	th	NUM
ertr-161	342	3	ed	ed	NOUN
ertr-161	342	4	.	.	PUNCT
ertr-161	343	1	mcgraw	mcgraw	PROPN
ertr-161	343	2	-	-	PUNCT
ertr-161	343	3	hill	hill	PROPN
ertr-161	343	4	,	,	PUNCT
ertr-161	343	5	new	new	PROPN
ertr-161	343	6	york	york	PROPN
ertr-161	343	7	.	.	PUNCT
ertr-161	344	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN