id	sid	tid	token	lemma	pos
ertr-528	1	1	e	e	X
ertr-528	1	2	-	-	NOUN
ertr-528	1	3	review	review	NOUN
ertr-528	1	4	of	of	ADP
ertr-528	1	5	tourism	tourism	NOUN
ertr-528	1	6	research	research	NOUN
ertr-528	1	7	(	(	PUNCT
ertr-528	1	8	ertr	ertr	NOUN
ertr-528	1	9	)	)	PUNCT
ertr-528	1	10	,	,	PUNCT
ertr-528	1	11	vol	vol	NOUN
ertr-528	1	12	.	.	PROPN
ertr-528	1	13	17	17	NUM
ertr-528	1	14	,	,	PUNCT
ertr-528	1	15	no	no	INTJ
ertr-528	1	16	.	.	NOUN
ertr-528	1	17	3	3	NUM
ertr-528	1	18	,	,	PUNCT
ertr-528	1	19	2019	2019	NUM
ertr-528	1	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-528	1	21	452	452	NUM
ertr-528	1	22	hye	hye	PROPN
ertr-528	1	23	-	-	PUNCT
ertr-528	1	24	rhim	rhim	PROPN
ertr-528	1	25	kim	kim	PROPN
ertr-528	1	26	university	university	PROPN
ertr-528	1	27	of	of	ADP
ertr-528	1	28	surrey	surrey	PROPN
ertr-528	1	29	iis	iis	PROPN
ertr-528	1	30	p.	p.	PROPN
ertr-528	1	31	tussyadiah	tussyadiah	PROPN
ertr-528	2	1	university	university	PROPN
ertr-528	2	2	of	of	ADP
ertr-528	2	3	surrey	surrey	PROPN
ertr-528	2	4	leo	leo	PROPN
ertr-528	2	5	jago	jago	PROPN
ertr-528	2	6	university	university	PROPN
ertr-528	2	7	of	of	ADP
ertr-528	2	8	surrey	surrey	PROPN
ertr-528	2	9	griffith	griffith	PROPN
ertr-528	2	10	university	university	PROPN
ertr-528	2	11	framing	frame	VERB
ertr-528	2	12	effective	effective	ADJ
ertr-528	2	13	cause	cause	NOUN
ertr-528	2	14	-	-	PUNCT
ertr-528	2	15	related	relate	VERB
ertr-528	2	16	marketing	marketing	NOUN
ertr-528	2	17	message	message	NOUN
ertr-528	2	18	online	online	ADV
ertr-528	2	19	the	the	DET
ertr-528	2	20	purpose	purpose	NOUN
ertr-528	2	21	of	of	ADP
ertr-528	2	22	this	this	DET
ertr-528	2	23	study	study	NOUN
ertr-528	2	24	is	be	AUX
ertr-528	2	25	to	to	PART
ertr-528	2	26	examine	examine	VERB
ertr-528	2	27	the	the	DET
ertr-528	2	28	interaction	interaction	NOUN
ertr-528	2	29	effect	effect	NOUN
ertr-528	2	30	between	between	ADP
ertr-528	2	31	online	online	ADJ
ertr-528	2	32	cause	cause	NOUN
ertr-528	2	33	-	-	PUNCT
ertr-528	2	34	related	relate	VERB
ertr-528	2	35	marketing	marketing	NOUN
ertr-528	2	36	(	(	PUNCT
ertr-528	2	37	crm	crm	NOUN
ertr-528	2	38	)	)	PUNCT
ertr-528	2	39	advertisements	advertisement	NOUN
ertr-528	2	40	and	and	CCONJ
ertr-528	2	41	brand	brand	NOUN
ertr-528	2	42	reputation	reputation	NOUN
ertr-528	2	43	on	on	ADP
ertr-528	2	44	consumers	consumer	NOUN
ertr-528	2	45	’	’	PART
ertr-528	2	46	brand	brand	NOUN
ertr-528	2	47	evaluation	evaluation	NOUN
ertr-528	2	48	in	in	ADP
ertr-528	2	49	the	the	DET
ertr-528	2	50	hotel	hotel	NOUN
ertr-528	2	51	industry	industry	NOUN
ertr-528	2	52	.	.	PUNCT
ertr-528	3	1	two	two	NUM
ertr-528	3	2	experimental	experimental	ADJ
ertr-528	3	3	studies	study	NOUN
ertr-528	3	4	were	be	AUX
ertr-528	3	5	conducted	conduct	VERB
ertr-528	3	6	:	:	PUNCT
ertr-528	3	7	(	(	PUNCT
ertr-528	3	8	1	1	X
ertr-528	3	9	)	)	PUNCT
ertr-528	3	10	a	a	DET
ertr-528	3	11	survey	survey	NOUN
ertr-528	3	12	-	-	PUNCT
ertr-528	3	13	based	base	VERB
ertr-528	3	14	experiment	experiment	NOUN
ertr-528	3	15	that	that	PRON
ertr-528	3	16	demonstrates	demonstrate	VERB
ertr-528	3	17	the	the	DET
ertr-528	3	18	moderating	moderate	VERB
ertr-528	3	19	role	role	NOUN
ertr-528	3	20	of	of	ADP
ertr-528	3	21	brand	brand	NOUN
ertr-528	3	22	reputation	reputation	NOUN
ertr-528	3	23	,	,	PUNCT
ertr-528	3	24	and	and	CCONJ
ertr-528	3	25	(	(	PUNCT
ertr-528	3	26	2	2	X
ertr-528	3	27	)	)	PUNCT
ertr-528	3	28	a	a	DET
ertr-528	3	29	laboratory	laboratory	NOUN
ertr-528	3	30	experiment	experiment	NOUN
ertr-528	3	31	using	use	VERB
ertr-528	3	32	psychophysiological	psychophysiological	ADJ
ertr-528	3	33	measurements	measurement	NOUN
ertr-528	3	34	of	of	ADP
ertr-528	3	35	emotional	emotional	ADJ
ertr-528	3	36	reactions	reaction	NOUN
ertr-528	3	37	that	that	PRON
ertr-528	3	38	additionally	additionally	ADV
ertr-528	3	39	examines	examine	VERB
ertr-528	3	40	the	the	DET
ertr-528	3	41	impact	impact	NOUN
ertr-528	3	42	of	of	ADP
ertr-528	3	43	consumers	consumer	NOUN
ertr-528	3	44	’	’	PART
ertr-528	3	45	emotional	emotional	ADJ
ertr-528	3	46	responses	response	NOUN
ertr-528	3	47	to	to	PART
ertr-528	3	48	crm	crm	VERB
ertr-528	3	49	advertisements	advertisement	NOUN
ertr-528	3	50	on	on	ADP
ertr-528	3	51	hotel	hotel	NOUN
ertr-528	3	52	’s	’s	PART
ertr-528	3	53	pro	pro	ADJ
ertr-528	3	54	-	-	ADJ
ertr-528	3	55	social	social	ADJ
ertr-528	3	56	initiatives	initiative	NOUN
ertr-528	3	57	,	,	PUNCT
ertr-528	3	58	thereby	thereby	ADV
ertr-528	3	59	complementing	complement	VERB
ertr-528	3	60	study	study	NOUN
ertr-528	3	61	i	i	PRON
ertr-528	3	62	’s	’	VERB
ertr-528	3	63	findings	finding	NOUN
ertr-528	3	64	.	.	PUNCT
ertr-528	4	1	key	key	ADJ
ertr-528	4	2	words	word	NOUN
ertr-528	4	3	:	:	PUNCT
ertr-528	4	4	cause	cause	NOUN
ertr-528	4	5	-	-	PUNCT
ertr-528	4	6	related	relate	VERB
ertr-528	4	7	marketing	marketing	NOUN
ertr-528	4	8	;	;	PUNCT
ertr-528	4	9	advertising	advertising	NOUN
ertr-528	4	10	;	;	PUNCT
ertr-528	4	11	reputation	reputation	NOUN
ertr-528	4	12	;	;	PUNCT
ertr-528	4	13	hotel	hotel	NOUN
ertr-528	4	14	brand	brand	NOUN
ertr-528	4	15	evaluation	evaluation	NOUN
ertr-528	4	16	;	;	PUNCT
ertr-528	4	17	emotional	emotional	ADJ
ertr-528	4	18	response	response	NOUN
ertr-528	4	19	;	;	PUNCT
ertr-528	4	20	biometric	biometric	ADJ
ertr-528	4	21	research	research	NOUN
ertr-528	4	22	hye	hye	PROPN
ertr-528	4	23	-	-	PUNCT
ertr-528	4	24	rhim	rhim	PROPN
ertr-528	4	25	kim	kim	PROPN
ertr-528	4	26	school	school	PROPN
ertr-528	4	27	of	of	ADP
ertr-528	4	28	hospitality	hospitality	PROPN
ertr-528	4	29	&	&	CCONJ
ertr-528	4	30	tourism	tourism	NOUN
ertr-528	4	31	management	management	NOUN
ertr-528	4	32	faculty	faculty	NOUN
ertr-528	4	33	of	of	ADP
ertr-528	4	34	arts	art	NOUN
ertr-528	4	35	and	and	CCONJ
ertr-528	4	36	social	social	ADJ
ertr-528	4	37	sciences	sciences	PROPN
ertr-528	4	38	university	university	PROPN
ertr-528	4	39	of	of	ADP
ertr-528	4	40	surrey	surrey	PROPN
ertr-528	4	41	guildford	guildford	PROPN
ertr-528	4	42	surrey	surrey	PROPN
ertr-528	4	43	,	,	PUNCT
ertr-528	4	44	gu2	gu2	NOUN
ertr-528	4	45	7xh	7xh	ADJ
ertr-528	4	46	uk	uk	PROPN
ertr-528	4	47	email	email	NOUN
ertr-528	4	48	:	:	PUNCT
ertr-528	4	49	hyerhim.kim@surrey.ac.uk	hyerhim.kim@surrey.ac.uk	PROPN
ertr-528	4	50	iis	iis	PROPN
ertr-528	4	51	p.	p.	PROPN
ertr-528	4	52	tussyadiah	tussyadiah	PROPN
ertr-528	4	53	school	school	PROPN
ertr-528	4	54	of	of	ADP
ertr-528	4	55	hospitality	hospitality	PROPN
ertr-528	4	56	&	&	CCONJ
ertr-528	4	57	tourism	tourism	NOUN
ertr-528	4	58	management	management	NOUN
ertr-528	4	59	faculty	faculty	NOUN
ertr-528	4	60	of	of	ADP
ertr-528	4	61	arts	art	NOUN
ertr-528	4	62	and	and	CCONJ
ertr-528	4	63	social	social	ADJ
ertr-528	4	64	sciences	sciences	PROPN
ertr-528	4	65	university	university	PROPN
ertr-528	4	66	of	of	ADP
ertr-528	4	67	surrey	surrey	PROPN
ertr-528	4	68	guildford	guildford	PROPN
ertr-528	4	69	surrey	surrey	PROPN
ertr-528	4	70	,	,	PUNCT
ertr-528	4	71	gu2	gu2	NOUN
ertr-528	4	72	7xh	7xh	ADJ
ertr-528	4	73	uk	uk	PROPN
ertr-528	4	74	email	email	NOUN
ertr-528	4	75	:	:	PUNCT
ertr-528	4	76	i.tussyadiah@surrey.ac.uk	i.tussyadiah@surrey.ac.uk	PROPN
ertr-528	4	77	leo	leo	PROPN
ertr-528	4	78	jago	jago	PROPN
ertr-528	4	79	school	school	PROPN
ertr-528	4	80	of	of	ADP
ertr-528	4	81	hospitality	hospitality	PROPN
ertr-528	4	82	&	&	CCONJ
ertr-528	4	83	tourism	tourism	NOUN
ertr-528	4	84	management	management	NOUN
ertr-528	4	85	faculty	faculty	NOUN
ertr-528	4	86	of	of	ADP
ertr-528	4	87	arts	art	NOUN
ertr-528	4	88	and	and	CCONJ
ertr-528	4	89	social	social	ADJ
ertr-528	4	90	sciences	sciences	PROPN
ertr-528	4	91	university	university	PROPN
ertr-528	4	92	of	of	ADP
ertr-528	4	93	surrey	surrey	PROPN
ertr-528	4	94	guildford	guildford	PROPN
ertr-528	4	95	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-528	4	96	mailto:hyerhim.kim@surrey.ac.uk	mailto:hyerhim.kim@surrey.ac.uk	VERB
ertr-528	4	97	mailto:i.tussyadiah@surrey.ac.uk	mailto:i.tussyadiah@surrey.ac.uk	NOUN
ertr-528	4	98	e	e	NOUN
ertr-528	4	99	-	-	NOUN
ertr-528	4	100	review	review	NOUN
ertr-528	4	101	of	of	ADP
ertr-528	4	102	tourism	tourism	NOUN
ertr-528	4	103	research	research	NOUN
ertr-528	4	104	(	(	PUNCT
ertr-528	4	105	ertr	ertr	NOUN
ertr-528	4	106	)	)	PUNCT
ertr-528	4	107	,	,	PUNCT
ertr-528	4	108	vol	vol	NOUN
ertr-528	4	109	.	.	PROPN
ertr-528	5	1	17	17	NUM
ertr-528	5	2	,	,	PUNCT
ertr-528	5	3	no	no	INTJ
ertr-528	5	4	.	.	NOUN
ertr-528	5	5	3	3	NUM
ertr-528	5	6	,	,	PUNCT
ertr-528	5	7	2019	2019	NUM
ertr-528	6	1	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-528	6	2	453	453	NUM
ertr-528	6	3	surrey	surrey	NOUN
ertr-528	6	4	,	,	PUNCT
ertr-528	6	5	gu2	gu2	NOUN
ertr-528	6	6	7xh	7xh	ADJ
ertr-528	6	7	uk	uk	PROPN
ertr-528	6	8	email	email	NOUN
ertr-528	6	9	:	:	PUNCT
ertr-528	6	10	leo.jago@surrey.ac.uk	leo.jago@surrey.ac.uk	PROPN
ertr-528	6	11	hye	hye	PROPN
ertr-528	6	12	-	-	PUNCT
ertr-528	6	13	rhim	rhim	PROPN
ertr-528	6	14	kim	kim	PROPN
ertr-528	6	15	is	be	AUX
ertr-528	6	16	ph.d	ph.d	PROPN
ertr-528	6	17	candidate	candidate	NOUN
ertr-528	6	18	in	in	ADP
ertr-528	6	19	school	school	NOUN
ertr-528	6	20	of	of	ADP
ertr-528	6	21	hospitality	hospitality	NOUN
ertr-528	6	22	and	and	CCONJ
ertr-528	6	23	tourism	tourism	NOUN
ertr-528	6	24	management	management	NOUN
ertr-528	6	25	at	at	ADP
ertr-528	6	26	the	the	DET
ertr-528	6	27	university	university	NOUN
ertr-528	6	28	of	of	ADP
ertr-528	6	29	surrey	surrey	PROPN
ertr-528	6	30	in	in	ADP
ertr-528	6	31	the	the	DET
ertr-528	6	32	uk	uk	PROPN
ertr-528	6	33	.	.	PUNCT
ertr-528	7	1	her	her	PRON
ertr-528	7	2	research	research	NOUN
ertr-528	7	3	interests	interest	NOUN
ertr-528	7	4	include	include	VERB
ertr-528	7	5	information	information	NOUN
ertr-528	7	6	technology	technology	NOUN
ertr-528	7	7	,	,	PUNCT
ertr-528	7	8	marketing	marketing	NOUN
ertr-528	7	9	and	and	CCONJ
ertr-528	7	10	consumer	consumer	NOUN
ertr-528	7	11	behavior	behavior	NOUN
ertr-528	7	12	.	.	PUNCT
ertr-528	8	1	iis	iis	PROPN
ertr-528	8	2	p.	p.	PROPN
ertr-528	8	3	tussyadiah	tussyadiah	PROPN
ertr-528	8	4	is	be	AUX
ertr-528	8	5	professor	professor	NOUN
ertr-528	8	6	of	of	ADP
ertr-528	8	7	intelligent	intelligent	ADJ
ertr-528	8	8	systems	system	NOUN
ertr-528	8	9	in	in	ADP
ertr-528	8	10	service	service	NOUN
ertr-528	8	11	and	and	CCONJ
ertr-528	8	12	head	head	NOUN
ertr-528	8	13	of	of	ADP
ertr-528	8	14	department	department	NOUN
ertr-528	8	15	of	of	ADP
ertr-528	8	16	hospitality	hospitality	NOUN
ertr-528	8	17	in	in	ADP
ertr-528	8	18	school	school	NOUN
ertr-528	8	19	of	of	ADP
ertr-528	8	20	hospitality	hospitality	NOUN
ertr-528	8	21	and	and	CCONJ
ertr-528	8	22	tourism	tourism	NOUN
ertr-528	8	23	management	management	NOUN
ertr-528	8	24	at	at	ADP
ertr-528	8	25	university	university	PROPN
ertr-528	8	26	of	of	ADP
ertr-528	8	27	surrey	surrey	PROPN
ertr-528	8	28	.	.	PUNCT
ertr-528	9	1	her	her	PRON
ertr-528	9	2	research	research	NOUN
ertr-528	9	3	interests	interest	NOUN
ertr-528	9	4	lie	lie	VERB
ertr-528	9	5	in	in	ADP
ertr-528	9	6	the	the	DET
ertr-528	9	7	intersection	intersection	NOUN
ertr-528	9	8	of	of	ADP
ertr-528	9	9	information	information	NOUN
ertr-528	9	10	systems	system	NOUN
ertr-528	9	11	and	and	CCONJ
ertr-528	9	12	consumer	consumer	NOUN
ertr-528	9	13	behavior	behavior	NOUN
ertr-528	9	14	.	.	PUNCT
ertr-528	10	1	leo	leo	PROPN
ertr-528	10	2	jago	jago	PROPN
ertr-528	10	3	is	be	AUX
ertr-528	10	4	an	an	DET
ertr-528	10	5	emeritus	emeritus	ADJ
ertr-528	10	6	professor	professor	NOUN
ertr-528	10	7	in	in	ADP
ertr-528	10	8	the	the	DET
ertr-528	10	9	school	school	NOUN
ertr-528	10	10	of	of	ADP
ertr-528	10	11	hospitality	hospitality	NOUN
ertr-528	10	12	and	and	CCONJ
ertr-528	10	13	tourism	tourism	NOUN
ertr-528	10	14	management	management	NOUN
ertr-528	10	15	at	at	ADP
ertr-528	10	16	the	the	DET
ertr-528	10	17	university	university	NOUN
ertr-528	10	18	of	of	ADP
ertr-528	10	19	surrey	surrey	PROPN
ertr-528	10	20	in	in	ADP
ertr-528	10	21	the	the	DET
ertr-528	10	22	uk	uk	PROPN
ertr-528	10	23	and	and	CCONJ
ertr-528	10	24	a	a	DET
ertr-528	10	25	professor	professor	NOUN
ertr-528	10	26	in	in	ADP
ertr-528	10	27	events	event	NOUN
ertr-528	10	28	in	in	ADP
ertr-528	10	29	the	the	DET
ertr-528	10	30	griffith	griffith	PROPN
ertr-528	10	31	institute	institute	PROPN
ertr-528	10	32	for	for	ADP
ertr-528	10	33	tourism	tourism	NOUN
ertr-528	10	34	at	at	ADP
ertr-528	10	35	griffith	griffith	PROPN
ertr-528	10	36	university	university	PROPN
ertr-528	10	37	.	.	PUNCT
ertr-528	11	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-528	11	2	mailto:leo.jago@surrey.ac.uk	mailto:leo.jago@surrey.ac.uk	ADJ
ertr-528	11	3	e	e	X
ertr-528	11	4	-	-	NOUN
ertr-528	11	5	review	review	NOUN
ertr-528	11	6	of	of	ADP
ertr-528	11	7	tourism	tourism	NOUN
ertr-528	11	8	research	research	NOUN
ertr-528	11	9	(	(	PUNCT
ertr-528	11	10	ertr	ertr	NOUN
ertr-528	11	11	)	)	PUNCT
ertr-528	11	12	,	,	PUNCT
ertr-528	11	13	vol	vol	NOUN
ertr-528	11	14	.	.	PROPN
ertr-528	11	15	17	17	NUM
ertr-528	11	16	,	,	PUNCT
ertr-528	11	17	no	no	INTJ
ertr-528	11	18	.	.	NOUN
ertr-528	11	19	3	3	NUM
ertr-528	11	20	,	,	PUNCT
ertr-528	11	21	2019	2019	NUM
ertr-528	11	22	http://ertr.tamu.edu	http://ertr.tamu.edu	ADP
ertr-528	11	23	454	454	NUM
ertr-528	11	24	introduction	introduction	NOUN
ertr-528	11	25	cause	cause	NOUN
ertr-528	11	26	-	-	PUNCT
ertr-528	11	27	related	relate	VERB
ertr-528	11	28	marketing	marketing	NOUN
ertr-528	11	29	(	(	PUNCT
ertr-528	11	30	crm	crm	PROPN
ertr-528	11	31	)	)	PUNCT
ertr-528	11	32	,	,	PUNCT
ertr-528	11	33	which	which	PRON
ertr-528	11	34	directly	directly	ADV
ertr-528	11	35	links	link	VERB
ertr-528	11	36	product	product	NOUN
ertr-528	11	37	sales	sale	NOUN
ertr-528	11	38	to	to	ADP
ertr-528	11	39	the	the	DET
ertr-528	11	40	support	support	NOUN
ertr-528	11	41	of	of	ADP
ertr-528	11	42	a	a	DET
ertr-528	11	43	charity	charity	NOUN
ertr-528	11	44	,	,	PUNCT
ertr-528	11	45	is	be	AUX
ertr-528	11	46	one	one	NUM
ertr-528	11	47	of	of	ADP
ertr-528	11	48	the	the	DET
ertr-528	11	49	effective	effective	ADJ
ertr-528	11	50	marketing	marketing	NOUN
ertr-528	11	51	tools	tool	NOUN
ertr-528	11	52	for	for	ADP
ertr-528	11	53	implementing	implement	VERB
ertr-528	11	54	corporate	corporate	ADJ
ertr-528	11	55	social	social	ADJ
ertr-528	11	56	responsibility	responsibility	NOUN
ertr-528	11	57	(	(	PUNCT
ertr-528	11	58	csr	csr	NOUN
ertr-528	11	59	)	)	PUNCT
ertr-528	11	60	initiatives	initiative	NOUN
ertr-528	11	61	(	(	PUNCT
ertr-528	11	62	barone	barone	PROPN
ertr-528	11	63	et	et	PROPN
ertr-528	11	64	al	al	PROPN
ertr-528	11	65	.	.	PROPN
ertr-528	11	66	,	,	PUNCT
ertr-528	11	67	2007	2007	NUM
ertr-528	11	68	)	)	PUNCT
ertr-528	11	69	.	.	PUNCT
ertr-528	12	1	it	it	PRON
ertr-528	12	2	has	have	AUX
ertr-528	12	3	been	be	AUX
ertr-528	12	4	suggested	suggest	VERB
ertr-528	12	5	that	that	SCONJ
ertr-528	12	6	when	when	SCONJ
ertr-528	12	7	making	make	VERB
ertr-528	12	8	purchasing	purchasing	NOUN
ertr-528	12	9	decisions	decision	NOUN
ertr-528	12	10	consumers	consumer	NOUN
ertr-528	12	11	are	be	AUX
ertr-528	12	12	influenced	influence	VERB
ertr-528	12	13	not	not	PART
ertr-528	12	14	only	only	ADV
ertr-528	12	15	by	by	ADP
ertr-528	12	16	tangible	tangible	ADJ
ertr-528	12	17	attributes	attribute	NOUN
ertr-528	12	18	(	(	PUNCT
ertr-528	12	19	e.g.	e.g.	ADV
ertr-528	12	20	,	,	PUNCT
ertr-528	12	21	price	price	NOUN
ertr-528	12	22	,	,	PUNCT
ertr-528	12	23	quality	quality	NOUN
ertr-528	12	24	)	)	PUNCT
ertr-528	12	25	,	,	PUNCT
ertr-528	12	26	but	but	CCONJ
ertr-528	12	27	also	also	ADV
ertr-528	12	28	by	by	ADP
ertr-528	12	29	intangible	intangible	ADJ
ertr-528	12	30	characteristics	characteristic	NOUN
ertr-528	12	31	(	(	PUNCT
ertr-528	12	32	e.g.	e.g.	ADV
ertr-528	12	33	,	,	PUNCT
ertr-528	12	34	brand	brand	NOUN
ertr-528	12	35	image	image	NOUN
ertr-528	12	36	,	,	PUNCT
ertr-528	12	37	reputation	reputation	NOUN
ertr-528	12	38	)	)	PUNCT
ertr-528	12	39	(	(	PUNCT
ertr-528	12	40	cretu	cretu	PROPN
ertr-528	12	41	&	&	CCONJ
ertr-528	12	42	brodie	brodie	PROPN
ertr-528	12	43	,	,	PUNCT
ertr-528	12	44	2007	2007	NUM
ertr-528	12	45	)	)	PUNCT
ertr-528	12	46	.	.	PUNCT
ertr-528	13	1	therefore	therefore	ADV
ertr-528	13	2	,	,	PUNCT
ertr-528	13	3	hotels	hotel	NOUN
ertr-528	13	4	have	have	AUX
ertr-528	13	5	focused	focus	VERB
ertr-528	13	6	on	on	ADP
ertr-528	13	7	social	social	ADJ
ertr-528	13	8	responsibility	responsibility	NOUN
ertr-528	13	9	,	,	PUNCT
ertr-528	13	10	especially	especially	ADV
ertr-528	13	11	in	in	ADP
ertr-528	13	12	environmental	environmental	ADJ
ertr-528	13	13	-	-	PUNCT
ertr-528	13	14	related	relate	VERB
ertr-528	13	15	issues	issue	NOUN
ertr-528	13	16	(	(	PUNCT
ertr-528	13	17	shang	shang	PROPN
ertr-528	13	18	et	et	PROPN
ertr-528	13	19	al	al	PROPN
ertr-528	13	20	.	.	PROPN
ertr-528	13	21	,	,	PUNCT
ertr-528	13	22	2010	2010	NUM
ertr-528	13	23	)	)	PUNCT
ertr-528	13	24	,	,	PUNCT
ertr-528	13	25	in	in	ADP
ertr-528	13	26	an	an	DET
ertr-528	13	27	attempt	attempt	NOUN
ertr-528	13	28	to	to	PART
ertr-528	13	29	improve	improve	VERB
ertr-528	13	30	brand	brand	NOUN
ertr-528	13	31	image	image	NOUN
ertr-528	13	32	and	and	CCONJ
ertr-528	13	33	reputation	reputation	NOUN
ertr-528	13	34	,	,	PUNCT
ertr-528	13	35	and	and	CCONJ
ertr-528	13	36	thus	thus	ADV
ertr-528	13	37	to	to	PART
ertr-528	13	38	affect	affect	VERB
ertr-528	13	39	consumers	consumer	NOUN
ertr-528	13	40	’	'	PUNCT
ertr-528	13	41	purchase	purchase	NOUN
ertr-528	13	42	intention	intention	NOUN
ertr-528	13	43	.	.	PUNCT
ertr-528	14	1	although	although	SCONJ
ertr-528	14	2	crm	crm	PROPN
ertr-528	14	3	can	can	AUX
ertr-528	14	4	generate	generate	VERB
ertr-528	14	5	positive	positive	ADJ
ertr-528	14	6	impacts	impact	NOUN
ertr-528	14	7	on	on	ADP
ertr-528	14	8	businesses	business	NOUN
ertr-528	14	9	,	,	PUNCT
ertr-528	14	10	such	such	ADJ
ertr-528	14	11	as	as	ADP
ertr-528	14	12	improved	improve	VERB
ertr-528	14	13	public	public	ADJ
ertr-528	14	14	reputation	reputation	NOUN
ertr-528	14	15	and	and	CCONJ
ertr-528	14	16	word	word	NOUN
ertr-528	14	17	-	-	PUNCT
ertr-528	14	18	of	of	ADP
ertr-528	14	19	-	-	PUNCT
ertr-528	14	20	mouth	mouth	NOUN
ertr-528	14	21	(	(	PUNCT
ertr-528	14	22	inoue	inoue	PROPN
ertr-528	14	23	&	&	CCONJ
ertr-528	14	24	kent	kent	PROPN
ertr-528	14	25	,	,	PUNCT
ertr-528	14	26	2014	2014	NUM
ertr-528	14	27	)	)	PUNCT
ertr-528	14	28	and	and	CCONJ
ertr-528	14	29	increased	increase	VERB
ertr-528	14	30	customers	customer	NOUN
ertr-528	14	31	’	'	PUNCT
ertr-528	14	32	willingness	willingness	NOUN
ertr-528	14	33	to	to	PART
ertr-528	14	34	pay	pay	VERB
ertr-528	14	35	(	(	PUNCT
ertr-528	14	36	leszczyc	leszczyc	PROPN
ertr-528	14	37	&	&	CCONJ
ertr-528	14	38	rothkopf	rothkopf	PROPN
ertr-528	14	39	,	,	PUNCT
ertr-528	14	40	2010	2010	NUM
ertr-528	14	41	)	)	PUNCT
ertr-528	14	42	,	,	PUNCT
ertr-528	14	43	it	it	PRON
ertr-528	14	44	can	can	AUX
ertr-528	14	45	also	also	ADV
ertr-528	14	46	lead	lead	VERB
ertr-528	14	47	to	to	ADP
ertr-528	14	48	negative	negative	ADJ
ertr-528	14	49	outcomes	outcome	NOUN
ertr-528	14	50	when	when	SCONJ
ertr-528	14	51	consumers	consumer	NOUN
ertr-528	14	52	perceive	perceive	VERB
ertr-528	14	53	that	that	SCONJ
ertr-528	14	54	the	the	DET
ertr-528	14	55	company	company	NOUN
ertr-528	14	56	is	be	AUX
ertr-528	14	57	using	use	VERB
ertr-528	14	58	it	it	PRON
ertr-528	14	59	mainly	mainly	ADV
ertr-528	14	60	to	to	PART
ertr-528	14	61	maximize	maximize	VERB
ertr-528	14	62	profit	profit	NOUN
ertr-528	14	63	(	(	PUNCT
ertr-528	14	64	forehand	forehand	NOUN
ertr-528	14	65	&	&	CCONJ
ertr-528	14	66	grier	grier	PROPN
ertr-528	14	67	,	,	PUNCT
ertr-528	14	68	2003	2003	NUM
ertr-528	14	69	)	)	PUNCT
ertr-528	14	70	.	.	PUNCT
ertr-528	15	1	hence	hence	ADV
ertr-528	15	2	,	,	PUNCT
ertr-528	15	3	in	in	ADP
ertr-528	15	4	order	order	NOUN
ertr-528	15	5	for	for	SCONJ
ertr-528	15	6	crm	crm	NOUN
ertr-528	15	7	messages	message	NOUN
ertr-528	15	8	to	to	PART
ertr-528	15	9	elicit	elicit	VERB
ertr-528	15	10	positive	positive	ADJ
ertr-528	15	11	response	response	NOUN
ertr-528	15	12	,	,	PUNCT
ertr-528	15	13	it	it	PRON
ertr-528	15	14	is	be	AUX
ertr-528	15	15	critical	critical	ADJ
ertr-528	15	16	to	to	PART
ertr-528	15	17	convey	convey	VERB
ertr-528	15	18	the	the	DET
ertr-528	15	19	company	company	NOUN
ertr-528	15	20	’s	’s	PART
ertr-528	15	21	social	social	ADJ
ertr-528	15	22	motivation	motivation	NOUN
ertr-528	15	23	.	.	PUNCT
ertr-528	16	1	studies	study	NOUN
ertr-528	16	2	examining	examine	VERB
ertr-528	16	3	how	how	SCONJ
ertr-528	16	4	to	to	PART
ertr-528	16	5	communicate	communicate	VERB
ertr-528	16	6	crm	crm	NOUN
ertr-528	16	7	effectively	effectively	ADV
ertr-528	16	8	in	in	ADP
ertr-528	16	9	order	order	NOUN
ertr-528	16	10	to	to	PART
ertr-528	16	11	enhance	enhance	VERB
ertr-528	16	12	consumers	consumer	NOUN
ertr-528	16	13	’	'	PUNCT
ertr-528	16	14	positive	positive	ADJ
ertr-528	16	15	responses	response	NOUN
ertr-528	16	16	are	be	AUX
ertr-528	16	17	still	still	ADV
ertr-528	16	18	lacking	lack	VERB
ertr-528	16	19	in	in	ADP
ertr-528	16	20	hospitality	hospitality	NOUN
ertr-528	16	21	literature	literature	NOUN
ertr-528	16	22	.	.	PUNCT
ertr-528	17	1	this	this	DET
ertr-528	17	2	research	research	NOUN
ertr-528	17	3	addresses	address	VERB
ertr-528	17	4	this	this	DET
ertr-528	17	5	gap	gap	NOUN
ertr-528	17	6	by	by	ADP
ertr-528	17	7	explaining	explain	VERB
ertr-528	17	8	the	the	DET
ertr-528	17	9	dynamic	dynamic	ADJ
ertr-528	17	10	relationship	relationship	NOUN
ertr-528	17	11	between	between	ADP
ertr-528	17	12	advertisement	advertisement	NOUN
ertr-528	17	13	message	message	NOUN
ertr-528	17	14	framing	framing	NOUN
ertr-528	17	15	,	,	PUNCT
ertr-528	17	16	brand	brand	NOUN
ertr-528	17	17	reputation	reputation	NOUN
ertr-528	17	18	,	,	PUNCT
ertr-528	17	19	and	and	CCONJ
ertr-528	17	20	brand	brand	NOUN
ertr-528	17	21	evaluation	evaluation	NOUN
ertr-528	17	22	in	in	ADP
ertr-528	17	23	the	the	DET
ertr-528	17	24	context	context	NOUN
ertr-528	17	25	of	of	ADP
ertr-528	17	26	online	online	PROPN
ertr-528	17	27	crm	crm	PROPN
ertr-528	17	28	in	in	ADP
ertr-528	17	29	the	the	DET
ertr-528	17	30	hotel	hotel	NOUN
ertr-528	17	31	industry	industry	NOUN
ertr-528	17	32	.	.	PUNCT
ertr-528	18	1	it	it	PRON
ertr-528	18	2	relies	rely	VERB
ertr-528	18	3	on	on	ADP
ertr-528	18	4	regulatory	regulatory	ADJ
ertr-528	18	5	focus	focus	NOUN
ertr-528	18	6	theory	theory	NOUN
ertr-528	18	7	(	(	PUNCT
ertr-528	18	8	rft	rft	NOUN
ertr-528	18	9	)	)	PUNCT
ertr-528	18	10	to	to	PART
ertr-528	18	11	explain	explain	VERB
ertr-528	18	12	how	how	SCONJ
ertr-528	18	13	online	online	ADJ
ertr-528	18	14	crm	crm	NOUN
ertr-528	18	15	messages	message	NOUN
ertr-528	18	16	can	can	AUX
ertr-528	18	17	be	be	AUX
ertr-528	18	18	designed	design	VERB
ertr-528	18	19	around	around	ADP
ertr-528	18	20	two	two	NUM
ertr-528	18	21	motivational	motivational	ADJ
ertr-528	18	22	orientations	orientation	NOUN
ertr-528	18	23	(	(	PUNCT
ertr-528	18	24	higgins	higgins	PROPN
ertr-528	18	25	et	et	PROPN
ertr-528	18	26	al	al	PROPN
ertr-528	18	27	.	.	PROPN
ertr-528	18	28	,	,	PUNCT
ertr-528	18	29	1997	1997	NUM
ertr-528	18	30	):	):	PUNCT
ertr-528	18	31	promotionframed	promotionframe	VERB
ertr-528	18	32	and	and	CCONJ
ertr-528	18	33	prevention	prevention	NOUN
ertr-528	18	34	-	-	PUNCT
ertr-528	18	35	framed	frame	VERB
ertr-528	18	36	messages	message	NOUN
ertr-528	18	37	(	(	PUNCT
ertr-528	18	38	baek	baek	NOUN
ertr-528	18	39	&	&	CCONJ
ertr-528	18	40	reid	reid	PROPN
ertr-528	18	41	,	,	PUNCT
ertr-528	18	42	2013	2013	NUM
ertr-528	18	43	)	)	PUNCT
ertr-528	18	44	.	.	PUNCT
ertr-528	19	1	hence	hence	ADV
ertr-528	19	2	,	,	PUNCT
ertr-528	19	3	this	this	DET
ertr-528	19	4	study	study	NOUN
ertr-528	19	5	will	will	AUX
ertr-528	19	6	investigate	investigate	VERB
ertr-528	19	7	the	the	DET
ertr-528	19	8	effectiveness	effectiveness	NOUN
ertr-528	19	9	of	of	ADP
ertr-528	19	10	different	different	ADJ
ertr-528	19	11	types	type	NOUN
ertr-528	19	12	of	of	ADP
ertr-528	19	13	message	message	NOUN
ertr-528	19	14	appeals	appeal	NOUN
ertr-528	19	15	in	in	ADP
ertr-528	19	16	online	online	ADJ
ertr-528	19	17	charity	charity	NOUN
ertr-528	19	18	advertising	advertising	NOUN
ertr-528	19	19	for	for	ADP
ertr-528	19	20	social	social	ADJ
ertr-528	19	21	causes	cause	NOUN
ertr-528	19	22	by	by	ADP
ertr-528	19	23	hotels	hotel	NOUN
ertr-528	19	24	.	.	PUNCT
ertr-528	20	1	as	as	SCONJ
ertr-528	20	2	emotional	emotional	ADJ
ertr-528	20	3	arousal	arousal	NOUN
ertr-528	20	4	or	or	CCONJ
ertr-528	20	5	engagement	engagement	NOUN
ertr-528	20	6	with	with	ADP
ertr-528	20	7	advertisements	advertisement	NOUN
ertr-528	20	8	has	have	AUX
ertr-528	20	9	been	be	AUX
ertr-528	20	10	proven	prove	VERB
ertr-528	20	11	to	to	PART
ertr-528	20	12	be	be	AUX
ertr-528	20	13	an	an	DET
ertr-528	20	14	effective	effective	ADJ
ertr-528	20	15	tool	tool	NOUN
ertr-528	20	16	for	for	ADP
ertr-528	20	17	social	social	ADJ
ertr-528	20	18	initiatives	initiative	NOUN
ertr-528	20	19	(	(	PUNCT
ertr-528	20	20	bennett	bennett	PROPN
ertr-528	20	21	,	,	PUNCT
ertr-528	20	22	2015	2015	NUM
ertr-528	20	23	)	)	PUNCT
ertr-528	20	24	,	,	PUNCT
ertr-528	20	25	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-528	21	1	e	e	NOUN
ertr-528	21	2	-	-	NOUN
ertr-528	21	3	review	review	NOUN
ertr-528	21	4	of	of	ADP
ertr-528	21	5	tourism	tourism	NOUN
ertr-528	21	6	research	research	NOUN
ertr-528	21	7	(	(	PUNCT
ertr-528	21	8	ertr	ertr	NOUN
ertr-528	21	9	)	)	PUNCT
ertr-528	21	10	,	,	PUNCT
ertr-528	21	11	vol	vol	NOUN
ertr-528	21	12	.	.	PROPN
ertr-528	21	13	17	17	NUM
ertr-528	21	14	,	,	PUNCT
ertr-528	21	15	no	no	INTJ
ertr-528	21	16	.	.	NOUN
ertr-528	21	17	3	3	NUM
ertr-528	21	18	,	,	PUNCT
ertr-528	21	19	2019	2019	NUM
ertr-528	21	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-528	21	21	455	455	NUM
ertr-528	21	22	this	this	DET
ertr-528	21	23	study	study	NOUN
ertr-528	21	24	will	will	AUX
ertr-528	21	25	assess	assess	VERB
ertr-528	21	26	consumers	consumer	NOUN
ertr-528	21	27	’	’	PART
ertr-528	21	28	emotional	emotional	ADJ
ertr-528	21	29	responses	response	NOUN
ertr-528	21	30	to	to	ADP
ertr-528	21	31	the	the	DET
ertr-528	21	32	different	different	ADJ
ertr-528	21	33	types	type	NOUN
ertr-528	21	34	of	of	ADP
ertr-528	21	35	crm	crm	NOUN
ertr-528	21	36	advertisements	advertisement	NOUN
ertr-528	21	37	.	.	PUNCT
ertr-528	22	1	furthermore	furthermore	ADV
ertr-528	22	2	,	,	PUNCT
ertr-528	22	3	it	it	PRON
ertr-528	22	4	is	be	AUX
ertr-528	22	5	suggested	suggest	VERB
ertr-528	22	6	that	that	SCONJ
ertr-528	22	7	consumers	consumer	NOUN
ertr-528	22	8	will	will	AUX
ertr-528	22	9	become	become	VERB
ertr-528	22	10	suspicious	suspicious	ADJ
ertr-528	22	11	of	of	ADP
ertr-528	22	12	a	a	DET
ertr-528	22	13	company	company	NOUN
ertr-528	22	14	’s	’s	PART
ertr-528	22	15	involvement	involvement	NOUN
ertr-528	22	16	in	in	ADP
ertr-528	22	17	social	social	ADJ
ertr-528	22	18	causes	cause	NOUN
ertr-528	22	19	if	if	SCONJ
ertr-528	22	20	the	the	DET
ertr-528	22	21	company	company	NOUN
ertr-528	22	22	has	have	VERB
ertr-528	22	23	a	a	DET
ertr-528	22	24	poor	poor	ADJ
ertr-528	22	25	reputation	reputation	NOUN
ertr-528	22	26	(	(	PUNCT
ertr-528	22	27	bhattacharya	bhattacharya	PROPN
ertr-528	22	28	&	&	CCONJ
ertr-528	22	29	sen	sen	PROPN
ertr-528	22	30	,	,	PUNCT
ertr-528	22	31	2004	2004	NUM
ertr-528	22	32	)	)	PUNCT
ertr-528	22	33	.	.	PUNCT
ertr-528	23	1	that	that	PRON
ertr-528	23	2	is	be	AUX
ertr-528	23	3	,	,	PUNCT
ertr-528	23	4	consumers	consumer	NOUN
ertr-528	23	5	will	will	AUX
ertr-528	23	6	attribute	attribute	VERB
ertr-528	23	7	more	more	ADJ
ertr-528	23	8	self	self	NOUN
ertr-528	23	9	-	-	PUNCT
ertr-528	23	10	serving	serve	VERB
ertr-528	23	11	motives	motive	NOUN
ertr-528	23	12	to	to	PART
ertr-528	23	13	crm	crm	VERB
ertr-528	23	14	campaigns	campaign	NOUN
ertr-528	23	15	of	of	ADP
ertr-528	23	16	less	less	ADV
ertr-528	23	17	reputable	reputable	ADJ
ertr-528	23	18	hotels	hotel	NOUN
ertr-528	23	19	,	,	PUNCT
ertr-528	23	20	suspecting	suspect	VERB
ertr-528	23	21	that	that	SCONJ
ertr-528	23	22	the	the	DET
ertr-528	23	23	hotels	hotel	NOUN
ertr-528	23	24	use	use	VERB
ertr-528	23	25	the	the	DET
ertr-528	23	26	initiatives	initiative	NOUN
ertr-528	23	27	largely	largely	ADV
ertr-528	23	28	as	as	ADP
ertr-528	23	29	a	a	DET
ertr-528	23	30	tactic	tactic	NOUN
ertr-528	23	31	to	to	PART
ertr-528	23	32	improve	improve	VERB
ertr-528	23	33	their	their	PRON
ertr-528	23	34	reputation	reputation	NOUN
ertr-528	23	35	(	(	PUNCT
ertr-528	23	36	skard	skard	PROPN
ertr-528	23	37	&	&	CCONJ
ertr-528	23	38	thorbjørnsen	thorbjørnsen	PROPN
ertr-528	23	39	,	,	PUNCT
ertr-528	23	40	2014	2014	NUM
ertr-528	23	41	)	)	PUNCT
ertr-528	23	42	.	.	PUNCT
ertr-528	24	1	therefore	therefore	ADV
ertr-528	24	2	,	,	PUNCT
ertr-528	24	3	this	this	DET
ertr-528	24	4	research	research	NOUN
ertr-528	24	5	will	will	AUX
ertr-528	24	6	examine	examine	VERB
ertr-528	24	7	whether	whether	SCONJ
ertr-528	24	8	brand	brand	NOUN
ertr-528	24	9	reputation	reputation	NOUN
ertr-528	24	10	has	have	VERB
ertr-528	24	11	a	a	DET
ertr-528	24	12	moderating	moderate	VERB
ertr-528	24	13	role	role	NOUN
ertr-528	24	14	in	in	ADP
ertr-528	24	15	the	the	DET
ertr-528	24	16	relationship	relationship	NOUN
ertr-528	24	17	between	between	ADP
ertr-528	24	18	advertising	advertising	NOUN
ertr-528	24	19	message	message	NOUN
ertr-528	24	20	framing	framing	NOUN
ertr-528	24	21	and	and	CCONJ
ertr-528	24	22	consumers	consumer	NOUN
ertr-528	24	23	’	’	PART
ertr-528	24	24	brand	brand	NOUN
ertr-528	24	25	evaluation	evaluation	NOUN
ertr-528	24	26	in	in	ADP
ertr-528	24	27	the	the	DET
ertr-528	24	28	context	context	NOUN
ertr-528	24	29	of	of	ADP
ertr-528	24	30	hotel	hotel	NOUN
ertr-528	24	31	’s	’s	PART
ertr-528	24	32	crm	crm	PROPN
ertr-528	24	33	campaigns	campaign	NOUN
ertr-528	24	34	.	.	PUNCT
ertr-528	25	1	conceptual	conceptual	ADJ
ertr-528	25	2	framework	framework	NOUN
ertr-528	25	3	advertising	advertising	NOUN
ertr-528	25	4	has	have	AUX
ertr-528	25	5	long	long	ADV
ertr-528	25	6	been	be	AUX
ertr-528	25	7	used	use	VERB
ertr-528	25	8	as	as	ADP
ertr-528	25	9	a	a	DET
ertr-528	25	10	communication	communication	NOUN
ertr-528	25	11	tool	tool	NOUN
ertr-528	25	12	to	to	PART
ertr-528	25	13	tackle	tackle	VERB
ertr-528	25	14	social	social	ADJ
ertr-528	25	15	problems	problem	NOUN
ertr-528	25	16	and	and	CCONJ
ertr-528	25	17	found	find	VERB
ertr-528	25	18	to	to	PART
ertr-528	25	19	directly	directly	ADV
ertr-528	25	20	affect	affect	VERB
ertr-528	25	21	consumers	consumer	NOUN
ertr-528	25	22	’	'	PUNCT
ertr-528	25	23	evaluations	evaluation	NOUN
ertr-528	25	24	of	of	ADP
ertr-528	25	25	a	a	DET
ertr-528	25	26	brand	brand	NOUN
ertr-528	25	27	(	(	PUNCT
ertr-528	25	28	chattopadhyay	chattopadhyay	PROPN
ertr-528	25	29	&	&	CCONJ
ertr-528	25	30	basu	basu	PROPN
ertr-528	25	31	,	,	PUNCT
ertr-528	25	32	1990	1990	NUM
ertr-528	25	33	)	)	PUNCT
ertr-528	25	34	.	.	PUNCT
ertr-528	26	1	advertising	advertise	VERB
ertr-528	26	2	messages	message	NOUN
ertr-528	26	3	in	in	ADP
ertr-528	26	4	crm	crm	PROPN
ertr-528	26	5	are	be	AUX
ertr-528	26	6	constructed	construct	VERB
ertr-528	26	7	to	to	PART
ertr-528	26	8	highlight	highlight	VERB
ertr-528	26	9	a	a	DET
ertr-528	26	10	charity	charity	NOUN
ertr-528	26	11	incentive	incentive	NOUN
ertr-528	26	12	by	by	ADP
ertr-528	26	13	representing	represent	VERB
ertr-528	26	14	a	a	DET
ertr-528	26	15	cause	cause	NOUN
ertr-528	26	16	,	,	PUNCT
ertr-528	26	17	with	with	ADP
ertr-528	26	18	the	the	DET
ertr-528	26	19	product	product	NOUN
ertr-528	26	20	taking	take	VERB
ertr-528	26	21	a	a	DET
ertr-528	26	22	lesser	less	ADJ
ertr-528	26	23	role	role	NOUN
ertr-528	26	24	in	in	ADP
ertr-528	26	25	the	the	DET
ertr-528	26	26	advertising	advertising	NOUN
ertr-528	26	27	copy	copy	NOUN
ertr-528	26	28	(	(	PUNCT
ertr-528	26	29	lafferty	lafferty	PROPN
ertr-528	26	30	&	&	CCONJ
ertr-528	26	31	edmondson	edmondson	PROPN
ertr-528	26	32	,	,	PUNCT
ertr-528	26	33	2009	2009	NUM
ertr-528	26	34	)	)	PUNCT
ertr-528	26	35	.	.	PUNCT
ertr-528	27	1	since	since	SCONJ
ertr-528	27	2	consumers	consumer	NOUN
ertr-528	27	3	are	be	AUX
ertr-528	27	4	often	often	ADV
ertr-528	27	5	persuaded	persuade	VERB
ertr-528	27	6	more	more	ADV
ertr-528	27	7	by	by	ADP
ertr-528	27	8	altruistic	altruistic	ADJ
ertr-528	27	9	social	social	ADJ
ertr-528	27	10	motives	motive	NOUN
ertr-528	27	11	,	,	PUNCT
ertr-528	27	12	crm	crm	NOUN
ertr-528	27	13	messages	message	NOUN
ertr-528	27	14	can	can	AUX
ertr-528	27	15	influence	influence	VERB
ertr-528	27	16	consumers	consumer	NOUN
ertr-528	27	17	to	to	PART
ertr-528	27	18	participate	participate	VERB
ertr-528	27	19	in	in	ADP
ertr-528	27	20	socially	socially	ADV
ertr-528	27	21	responsible	responsible	ADJ
ertr-528	27	22	behaviour	behaviour	NOUN
ertr-528	27	23	,	,	PUNCT
ertr-528	27	24	such	such	ADJ
ertr-528	27	25	as	as	ADP
ertr-528	27	26	donating	donate	VERB
ertr-528	27	27	to	to	ADP
ertr-528	27	28	a	a	DET
ertr-528	27	29	charity	charity	NOUN
ertr-528	27	30	(	(	PUNCT
ertr-528	27	31	kim	kim	PROPN
ertr-528	27	32	et	et	PROPN
ertr-528	27	33	al	al	PROPN
ertr-528	27	34	.	.	PROPN
ertr-528	27	35	,	,	PUNCT
ertr-528	27	36	2012	2012	NUM
ertr-528	27	37	)	)	PUNCT
ertr-528	27	38	.	.	PUNCT
ertr-528	28	1	however	however	ADV
ertr-528	28	2	,	,	PUNCT
ertr-528	28	3	crm	crm	PROPN
ertr-528	28	4	advertisements	advertisement	NOUN
ertr-528	28	5	can	can	AUX
ertr-528	28	6	arouse	arouse	VERB
ertr-528	28	7	consumers	consumer	NOUN
ertr-528	28	8	’	’	PART
ertr-528	28	9	suspicion	suspicion	NOUN
ertr-528	28	10	that	that	SCONJ
ertr-528	28	11	the	the	DET
ertr-528	28	12	company	company	NOUN
ertr-528	28	13	is	be	AUX
ertr-528	28	14	driven	drive	VERB
ertr-528	28	15	more	more	ADV
ertr-528	28	16	by	by	ADP
ertr-528	28	17	profit	profit	NOUN
ertr-528	28	18	motives	motive	NOUN
ertr-528	28	19	than	than	ADP
ertr-528	28	20	social	social	ADJ
ertr-528	28	21	ones	one	NOUN
ertr-528	28	22	(	(	PUNCT
ertr-528	28	23	forehand	forehand	PROPN
ertr-528	28	24	&	&	CCONJ
ertr-528	28	25	grier	grier	PROPN
ertr-528	28	26	,	,	PUNCT
ertr-528	28	27	2003	2003	NUM
ertr-528	28	28	)	)	PUNCT
ertr-528	28	29	.	.	PUNCT
ertr-528	29	1	hence	hence	ADV
ertr-528	29	2	,	,	PUNCT
ertr-528	29	3	it	it	PRON
ertr-528	29	4	is	be	AUX
ertr-528	29	5	very	very	ADV
ertr-528	29	6	important	important	ADJ
ertr-528	29	7	to	to	PART
ertr-528	29	8	highlight	highlight	VERB
ertr-528	29	9	the	the	DET
ertr-528	29	10	company	company	NOUN
ertr-528	29	11	’s	’s	PART
ertr-528	29	12	true	true	ADJ
ertr-528	29	13	motivation	motivation	NOUN
ertr-528	29	14	on	on	ADP
ertr-528	29	15	crm	crm	NOUN
ertr-528	29	16	messages	message	NOUN
ertr-528	29	17	to	to	PART
ertr-528	29	18	elicit	elicit	VERB
ertr-528	29	19	consumers	consumer	NOUN
ertr-528	29	20	’	'	PUNCT
ertr-528	29	21	positive	positive	ADJ
ertr-528	29	22	response	response	NOUN
ertr-528	29	23	.	.	PUNCT
ertr-528	30	1	individual	individual	PROPN
ertr-528	30	2	’s	’s	PART
ertr-528	30	3	behaviour	behaviour	NOUN
ertr-528	30	4	is	be	AUX
ertr-528	30	5	motivated	motivate	VERB
ertr-528	30	6	by	by	ADP
ertr-528	30	7	the	the	DET
ertr-528	30	8	desire	desire	NOUN
ertr-528	30	9	to	to	PART
ertr-528	30	10	achieve	achieve	VERB
ertr-528	30	11	positive	positive	ADJ
ertr-528	30	12	outcomes	outcome	NOUN
ertr-528	30	13	or	or	CCONJ
ertr-528	30	14	to	to	PART
ertr-528	30	15	avoid	avoid	VERB
ertr-528	30	16	negative	negative	ADJ
ertr-528	30	17	outcomes	outcome	NOUN
ertr-528	30	18	.	.	PUNCT
ertr-528	31	1	regulatory	regulatory	ADJ
ertr-528	31	2	focus	focus	NOUN
ertr-528	31	3	theory	theory	NOUN
ertr-528	31	4	(	(	PUNCT
ertr-528	31	5	rft	rft	NOUN
ertr-528	31	6	)	)	PUNCT
ertr-528	31	7	,	,	PUNCT
ertr-528	31	8	which	which	PRON
ertr-528	31	9	distinguishes	distinguish	VERB
ertr-528	31	10	between	between	ADP
ertr-528	31	11	goals	goal	NOUN
ertr-528	31	12	with	with	ADP
ertr-528	31	13	two	two	NUM
ertr-528	31	14	basic	basic	ADJ
ertr-528	31	15	motivational	motivational	ADJ
ertr-528	31	16	orientations	orientation	NOUN
ertr-528	31	17	:	:	PUNCT
ertr-528	31	18	promotion	promotion	NOUN
ertr-528	31	19	-	-	PUNCT
ertr-528	31	20	focus	focus	NOUN
ertr-528	31	21	or	or	CCONJ
ertr-528	31	22	prevention	prevention	NOUN
ertr-528	31	23	-	-	PUNCT
ertr-528	31	24	focus	focus	NOUN
ertr-528	31	25	(	(	PUNCT
ertr-528	31	26	higgins	higgins	PROPN
ertr-528	31	27	et	et	PROPN
ertr-528	31	28	al	al	PROPN
ertr-528	31	29	.	.	PROPN
ertr-528	31	30	,	,	PUNCT
ertr-528	31	31	1997	1997	NUM
ertr-528	31	32	)	)	PUNCT
ertr-528	31	33	,	,	PUNCT
ertr-528	31	34	has	have	AUX
ertr-528	31	35	been	be	AUX
ertr-528	31	36	widely	widely	ADV
ertr-528	31	37	used	use	VERB
ertr-528	31	38	in	in	ADP
ertr-528	31	39	advertising	advertising	NOUN
ertr-528	31	40	persuasion	persuasion	NOUN
ertr-528	31	41	research	research	NOUN
ertr-528	31	42	as	as	ADP
ertr-528	31	43	a	a	DET
ertr-528	31	44	theoretical	theoretical	ADJ
ertr-528	31	45	http://ertr.tamu.edu/	http://ertr.tamu.edu/	NOUN
ertr-528	31	46	e	e	NOUN
ertr-528	31	47	-	-	NOUN
ertr-528	31	48	review	review	NOUN
ertr-528	31	49	of	of	ADP
ertr-528	31	50	tourism	tourism	NOUN
ertr-528	31	51	research	research	NOUN
ertr-528	31	52	(	(	PUNCT
ertr-528	31	53	ertr	ertr	NOUN
ertr-528	31	54	)	)	PUNCT
ertr-528	31	55	,	,	PUNCT
ertr-528	31	56	vol	vol	NOUN
ertr-528	31	57	.	.	PROPN
ertr-528	31	58	17	17	NUM
ertr-528	31	59	,	,	PUNCT
ertr-528	31	60	no	no	INTJ
ertr-528	31	61	.	.	NOUN
ertr-528	31	62	3	3	NUM
ertr-528	31	63	,	,	PUNCT
ertr-528	31	64	2019	2019	NUM
ertr-528	31	65	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-528	31	66	456	456	NUM
ertr-528	31	67	framework	framework	NOUN
ertr-528	31	68	called	call	VERB
ertr-528	31	69	“	"	PUNCT
ertr-528	31	70	regulatory	regulatory	ADJ
ertr-528	31	71	focus	focus	NOUN
ertr-528	31	72	framing	frame	VERB
ertr-528	31	73	(	(	PUNCT
ertr-528	31	74	rff	rff	NOUN
ertr-528	31	75	)	)	PUNCT
ertr-528	31	76	”	"	PUNCT
ertr-528	31	77	(	(	PUNCT
ertr-528	31	78	baek	baek	NOUN
ertr-528	31	79	&	&	CCONJ
ertr-528	31	80	reid	reid	PROPN
ertr-528	31	81	,	,	PUNCT
ertr-528	31	82	2013	2013	NUM
ertr-528	31	83	)	)	PUNCT
ertr-528	31	84	.	.	PUNCT
ertr-528	32	1	while	while	SCONJ
ertr-528	32	2	promotionframed	promotionframe	VERB
ertr-528	32	3	messages	message	NOUN
ertr-528	32	4	emphasize	emphasize	VERB
ertr-528	32	5	what	what	PRON
ertr-528	32	6	consumers	consumer	NOUN
ertr-528	32	7	will	will	AUX
ertr-528	32	8	gain	gain	VERB
ertr-528	32	9	from	from	ADP
ertr-528	32	10	taking	take	VERB
ertr-528	32	11	the	the	DET
ertr-528	32	12	initiative	initiative	NOUN
ertr-528	32	13	,	,	PUNCT
ertr-528	32	14	preventionframed	preventionframe	VERB
ertr-528	32	15	messages	message	NOUN
ertr-528	32	16	point	point	VERB
ertr-528	32	17	out	out	ADP
ertr-528	32	18	the	the	DET
ertr-528	32	19	importance	importance	NOUN
ertr-528	32	20	of	of	ADP
ertr-528	32	21	preventing	prevent	VERB
ertr-528	32	22	potential	potential	ADJ
ertr-528	32	23	losses	loss	NOUN
ertr-528	32	24	.	.	PUNCT
ertr-528	33	1	furthermore	furthermore	ADV
ertr-528	33	2	,	,	PUNCT
ertr-528	33	3	consumers	consumer	NOUN
ertr-528	33	4	’	'	PUNCT
ertr-528	33	5	pre	pre	NOUN
ertr-528	33	6	-	-	NOUN
ertr-528	33	7	evaluations	evaluation	NOUN
ertr-528	33	8	of	of	ADP
ertr-528	33	9	a	a	DET
ertr-528	33	10	brand	brand	NOUN
ertr-528	33	11	can	can	AUX
ertr-528	33	12	influence	influence	VERB
ertr-528	33	13	how	how	SCONJ
ertr-528	33	14	they	they	PRON
ertr-528	33	15	respond	respond	VERB
ertr-528	33	16	to	to	PART
ertr-528	33	17	campaign	campaign	VERB
ertr-528	33	18	messages	message	NOUN
ertr-528	33	19	from	from	ADP
ertr-528	33	20	the	the	DET
ertr-528	33	21	brand	brand	NOUN
ertr-528	33	22	(	(	PUNCT
ertr-528	33	23	dahlén	dahlén	NOUN
ertr-528	33	24	&	&	CCONJ
ertr-528	33	25	lange	lange	PROPN
ertr-528	33	26	2005	2005	NUM
ertr-528	33	27	)	)	PUNCT
ertr-528	33	28	.	.	PUNCT
ertr-528	34	1	companies	company	NOUN
ertr-528	34	2	with	with	ADP
ertr-528	34	3	a	a	DET
ertr-528	34	4	poor	poor	ADJ
ertr-528	34	5	reputation	reputation	NOUN
ertr-528	34	6	may	may	AUX
ertr-528	34	7	not	not	PART
ertr-528	34	8	be	be	AUX
ertr-528	34	9	able	able	ADJ
ertr-528	34	10	to	to	PART
ertr-528	34	11	communicate	communicate	VERB
ertr-528	34	12	their	their	PRON
ertr-528	34	13	crm	crm	NOUN
ertr-528	34	14	message	message	NOUN
ertr-528	34	15	effectively	effectively	ADV
ertr-528	34	16	due	due	ADJ
ertr-528	34	17	to	to	ADP
ertr-528	34	18	consumers	consumer	NOUN
ertr-528	34	19	questioning	question	VERB
ertr-528	34	20	their	their	PRON
ertr-528	34	21	true	true	ADJ
ertr-528	34	22	motives	motive	NOUN
ertr-528	34	23	,	,	PUNCT
ertr-528	34	24	seeing	see	VERB
ertr-528	34	25	the	the	DET
ertr-528	34	26	initiatives	initiative	NOUN
ertr-528	34	27	only	only	ADV
ertr-528	34	28	as	as	ADP
ertr-528	34	29	a	a	DET
ertr-528	34	30	tactic	tactic	NOUN
ertr-528	34	31	for	for	ADP
ertr-528	34	32	improving	improve	VERB
ertr-528	34	33	their	their	PRON
ertr-528	34	34	reputation	reputation	NOUN
ertr-528	34	35	(	(	PUNCT
ertr-528	34	36	skard	skard	PROPN
ertr-528	34	37	&	&	CCONJ
ertr-528	34	38	thorbjørnsen	thorbjørnsen	PROPN
ertr-528	34	39	,	,	PUNCT
ertr-528	34	40	2014	2014	NUM
ertr-528	34	41	)	)	PUNCT
ertr-528	34	42	.	.	PUNCT
ertr-528	35	1	based	base	VERB
ertr-528	35	2	on	on	ADP
ertr-528	35	3	these	these	DET
ertr-528	35	4	foundations	foundation	NOUN
ertr-528	35	5	,	,	PUNCT
ertr-528	35	6	a	a	DET
ertr-528	35	7	conceptual	conceptual	ADJ
ertr-528	35	8	framework	framework	NOUN
ertr-528	35	9	(	(	PUNCT
ertr-528	35	10	see	see	VERB
ertr-528	35	11	fig	fig	NOUN
ertr-528	35	12	1	1	NUM
ertr-528	35	13	)	)	PUNCT
ertr-528	35	14	was	be	AUX
ertr-528	35	15	developed	develop	VERB
ertr-528	35	16	to	to	PART
ertr-528	35	17	assess	assess	VERB
ertr-528	35	18	the	the	DET
ertr-528	35	19	effectiveness	effectiveness	NOUN
ertr-528	35	20	of	of	ADP
ertr-528	35	21	crm	crm	NOUN
ertr-528	35	22	advertising	advertising	NOUN
ertr-528	35	23	messages	message	NOUN
ertr-528	35	24	,	,	PUNCT
ertr-528	35	25	by	by	ADP
ertr-528	35	26	examining	examine	VERB
ertr-528	35	27	the	the	DET
ertr-528	35	28	interaction	interaction	NOUN
ertr-528	35	29	effects	effect	NOUN
ertr-528	35	30	between	between	ADP
ertr-528	35	31	a	a	DET
ertr-528	35	32	brand	brand	NOUN
ertr-528	35	33	’s	’s	PART
ertr-528	35	34	reputation	reputation	NOUN
ertr-528	35	35	and	and	CCONJ
ertr-528	35	36	crm	crm	NOUN
ertr-528	35	37	advertisement	advertisement	NOUN
ertr-528	35	38	message	message	NOUN
ertr-528	35	39	framing	frame	VERB
ertr-528	35	40	on	on	ADP
ertr-528	35	41	brand	brand	NOUN
ertr-528	35	42	evaluation	evaluation	NOUN
ertr-528	35	43	.	.	PUNCT
ertr-528	36	1	fig	fig	NOUN
ertr-528	36	2	.	.	PUNCT
ertr-528	37	1	1	1	X
ertr-528	37	2	.	.	X
ertr-528	37	3	conceptual	conceptual	ADJ
ertr-528	37	4	framework	framework	NOUN
ertr-528	37	5	methodology	methodology	NOUN
ertr-528	37	6	study	study	NOUN
ertr-528	37	7	i.	i.	PROPN
ertr-528	37	8	study	study	PROPN
ertr-528	37	9	i	i	PRON
ertr-528	37	10	examined	examine	VERB
ertr-528	37	11	the	the	DET
ertr-528	37	12	interaction	interaction	NOUN
ertr-528	37	13	effects	effect	NOUN
ertr-528	37	14	of	of	ADP
ertr-528	37	15	crm	crm	NOUN
ertr-528	37	16	message	message	NOUN
ertr-528	37	17	framing	framing	NOUN
ertr-528	37	18	and	and	CCONJ
ertr-528	37	19	brand	brand	NOUN
ertr-528	37	20	reputation	reputation	NOUN
ertr-528	37	21	on	on	ADP
ertr-528	37	22	brand	brand	NOUN
ertr-528	37	23	evaluation	evaluation	NOUN
ertr-528	37	24	using	use	VERB
ertr-528	37	25	a	a	DET
ertr-528	37	26	2	2	NUM
ertr-528	37	27	(	(	PUNCT
ertr-528	37	28	message	message	NOUN
ertr-528	37	29	framing	framing	NOUN
ertr-528	37	30	:	:	PUNCT
ertr-528	37	31	promotionvs	promotionvs	NOUN
ertr-528	37	32	.	.	PUNCT
ertr-528	38	1	preventionframed	preventionframe	VERB
ertr-528	38	2	)	)	PUNCT
ertr-528	38	3	x	x	SYM
ertr-528	38	4	2	2	NUM
ertr-528	38	5	(	(	PUNCT
ertr-528	38	6	brand	brand	NOUN
ertr-528	38	7	reputation	reputation	NOUN
ertr-528	38	8	:	:	PUNCT
ertr-528	38	9	high	high	ADJ
ertr-528	38	10	vs.	vs.	X
ertr-528	38	11	low	low	ADJ
ertr-528	38	12	)	)	PUNCT
ertr-528	38	13	between	between	ADP
ertr-528	38	14	-	-	PUNCT
ertr-528	38	15	subjects	subject	NOUN
ertr-528	38	16	design	design	NOUN
ertr-528	38	17	.	.	PUNCT
ertr-528	39	1	two	two	NUM
ertr-528	39	2	conditions	condition	NOUN
ertr-528	39	3	for	for	ADP
ertr-528	39	4	reputation	reputation	NOUN
ertr-528	39	5	were	be	AUX
ertr-528	39	6	manipulated	manipulate	VERB
ertr-528	39	7	by	by	ADP
ertr-528	39	8	a	a	DET
ertr-528	39	9	short	short	ADJ
ertr-528	39	10	introduction	introduction	NOUN
ertr-528	39	11	to	to	ADP
ertr-528	39	12	a	a	DET
ertr-528	39	13	fictitious	fictitious	ADJ
ertr-528	39	14	hotel	hotel	NOUN
ertr-528	39	15	.	.	PUNCT
ertr-528	40	1	the	the	DET
ertr-528	40	2	participants	participant	NOUN
ertr-528	40	3	were	be	AUX
ertr-528	40	4	randomly	randomly	ADV
ertr-528	40	5	exposed	expose	VERB
ertr-528	40	6	to	to	ADP
ertr-528	40	7	one	one	NUM
ertr-528	40	8	of	of	ADP
ertr-528	40	9	the	the	DET
ertr-528	40	10	hotel	hotel	NOUN
ertr-528	40	11	’s	’s	PART
ertr-528	40	12	crm	crm	PROPN
ertr-528	40	13	advertising	advertising	NOUN
ertr-528	40	14	campaigns	campaign	NOUN
ertr-528	40	15	.	.	PUNCT
ertr-528	41	1	except	except	SCONJ
ertr-528	41	2	for	for	ADP
ertr-528	41	3	the	the	DET
ertr-528	41	4	two	two	NUM
ertr-528	41	5	message	message	NOUN
ertr-528	41	6	framing	frame	VERB
ertr-528	41	7	manipulations	manipulation	NOUN
ertr-528	41	8	,	,	PUNCT
ertr-528	41	9	all	all	DET
ertr-528	41	10	other	other	ADJ
ertr-528	41	11	aspects	aspect	NOUN
ertr-528	41	12	of	of	ADP
ertr-528	41	13	the	the	DET
ertr-528	41	14	advertisement	advertisement	NOUN
ertr-528	41	15	were	be	AUX
ertr-528	41	16	invariant	invariant	ADJ
ertr-528	41	17	.	.	PUNCT
ertr-528	42	1	the	the	DET
ertr-528	42	2	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-528	42	3	e	e	NOUN
ertr-528	42	4	-	-	NOUN
ertr-528	42	5	review	review	NOUN
ertr-528	42	6	of	of	ADP
ertr-528	42	7	tourism	tourism	NOUN
ertr-528	42	8	research	research	NOUN
ertr-528	42	9	(	(	PUNCT
ertr-528	42	10	ertr	ertr	NOUN
ertr-528	42	11	)	)	PUNCT
ertr-528	42	12	,	,	PUNCT
ertr-528	42	13	vol	vol	NOUN
ertr-528	42	14	.	.	PROPN
ertr-528	42	15	17	17	NUM
ertr-528	42	16	,	,	PUNCT
ertr-528	42	17	no	no	INTJ
ertr-528	42	18	.	.	NOUN
ertr-528	42	19	3	3	NUM
ertr-528	42	20	,	,	PUNCT
ertr-528	42	21	2019	2019	NUM
ertr-528	42	22	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-528	42	23	457	457	NUM
ertr-528	42	24	experiment	experiment	NOUN
ertr-528	42	25	was	be	AUX
ertr-528	42	26	executed	execute	VERB
ertr-528	42	27	online	online	ADV
ertr-528	42	28	,	,	PUNCT
ertr-528	42	29	including	include	VERB
ertr-528	42	30	248	248	NUM
ertr-528	42	31	uk	uk	PROPN
ertr-528	42	32	-	-	PUNCT
ertr-528	42	33	based	base	VERB
ertr-528	42	34	participants	participant	NOUN
ertr-528	42	35	.	.	PUNCT
ertr-528	43	1	of	of	ADP
ertr-528	43	2	these	these	PRON
ertr-528	43	3	,	,	PUNCT
ertr-528	43	4	42	42	NUM
ertr-528	43	5	%	%	NOUN
ertr-528	43	6	were	be	AUX
ertr-528	43	7	male	male	ADJ
ertr-528	43	8	and	and	CCONJ
ertr-528	43	9	54.8	54.8	NUM
ertr-528	43	10	%	%	NOUN
ertr-528	43	11	were	be	AUX
ertr-528	43	12	aged	age	VERB
ertr-528	43	13	between	between	ADP
ertr-528	43	14	25	25	NUM
ertr-528	43	15	and	and	CCONJ
ertr-528	43	16	54	54	NUM
ertr-528	43	17	years	year	NOUN
ertr-528	43	18	old	old	ADJ
ertr-528	43	19	.	.	PUNCT
ertr-528	44	1	study	study	PROPN
ertr-528	44	2	ii	ii	PROPN
ertr-528	44	3	.	.	PUNCT
ertr-528	45	1	as	as	ADP
ertr-528	45	2	a	a	DET
ertr-528	45	3	complement	complement	NOUN
ertr-528	45	4	for	for	ADP
ertr-528	45	5	study	study	NOUN
ertr-528	45	6	i	i	PRON
ertr-528	45	7	,	,	PUNCT
ertr-528	45	8	study	study	PROPN
ertr-528	45	9	ii	ii	PROPN
ertr-528	45	10	was	be	AUX
ertr-528	45	11	conducted	conduct	VERB
ertr-528	45	12	to	to	PART
ertr-528	45	13	assess	assess	VERB
ertr-528	45	14	the	the	DET
ertr-528	45	15	participants	participant	NOUN
ertr-528	45	16	’	'	PUNCT
ertr-528	45	17	psychophysiological	psychophysiological	ADJ
ertr-528	45	18	reactions	reaction	NOUN
ertr-528	45	19	to	to	ADP
ertr-528	45	20	the	the	DET
ertr-528	45	21	advertising	advertising	NOUN
ertr-528	45	22	campaigns	campaign	NOUN
ertr-528	45	23	.	.	PUNCT
ertr-528	46	1	the	the	DET
ertr-528	46	2	measurements	measurement	NOUN
ertr-528	46	3	were	be	AUX
ertr-528	46	4	conducted	conduct	VERB
ertr-528	46	5	in	in	ADP
ertr-528	46	6	a	a	DET
ertr-528	46	7	laboratory	laboratory	NOUN
ertr-528	46	8	using	use	VERB
ertr-528	46	9	biosensor	biosensor	NOUN
ertr-528	46	10	equipment	equipment	NOUN
ertr-528	46	11	:	:	PUNCT
ertr-528	46	12	eye	eye	NOUN
ertr-528	46	13	-	-	PUNCT
ertr-528	46	14	tracker	tracker	NOUN
ertr-528	46	15	(	(	PUNCT
ertr-528	46	16	tobii	tobii	PROPN
ertr-528	46	17	x2	x2	PROPN
ertr-528	46	18	-	-	PUNCT
ertr-528	46	19	30	30	NUM
ertr-528	46	20	)	)	PUNCT
ertr-528	46	21	,	,	PUNCT
ertr-528	46	22	facial	facial	ADJ
ertr-528	46	23	expression	expression	NOUN
ertr-528	46	24	coding	coding	NOUN
ertr-528	46	25	(	(	PUNCT
ertr-528	46	26	affectiva	affectiva	PROPN
ertr-528	46	27	affdex	affdex	PROPN
ertr-528	46	28	)	)	PUNCT
ertr-528	46	29	,	,	PUNCT
ertr-528	46	30	and	and	CCONJ
ertr-528	46	31	galvanic	galvanic	ADJ
ertr-528	46	32	skin	skin	NOUN
ertr-528	46	33	responses	response	NOUN
ertr-528	46	34	(	(	PUNCT
ertr-528	46	35	shimmer3	shimmer3	ADJ
ertr-528	46	36	gsr+	gsr+	NOUN
ertr-528	46	37	)	)	PUNCT
ertr-528	46	38	.	.	PUNCT
ertr-528	47	1	the	the	DET
ertr-528	47	2	data	data	NOUN
ertr-528	47	3	collection	collection	NOUN
ertr-528	47	4	and	and	CCONJ
ertr-528	47	5	analysis	analysis	NOUN
ertr-528	47	6	were	be	AUX
ertr-528	47	7	facilitated	facilitate	VERB
ertr-528	47	8	by	by	ADP
ertr-528	47	9	the	the	DET
ertr-528	47	10	imotions	imotion	NOUN
ertr-528	47	11	software	software	NOUN
ertr-528	47	12	platform	platform	NOUN
ertr-528	47	13	for	for	ADP
ertr-528	47	14	real	real	ADJ
ertr-528	47	15	-	-	PUNCT
ertr-528	47	16	time	time	NOUN
ertr-528	47	17	synchronization	synchronization	NOUN
ertr-528	47	18	of	of	ADP
ertr-528	47	19	all	all	DET
ertr-528	47	20	complementary	complementary	ADJ
ertr-528	47	21	sensors	sensor	NOUN
ertr-528	47	22	.	.	PUNCT
ertr-528	48	1	this	this	DET
ertr-528	48	2	study	study	NOUN
ertr-528	48	3	used	use	VERB
ertr-528	48	4	the	the	DET
ertr-528	48	5	same	same	ADJ
ertr-528	48	6	stimuli	stimulus	NOUN
ertr-528	48	7	and	and	CCONJ
ertr-528	48	8	randomization	randomization	NOUN
ertr-528	48	9	procedure	procedure	NOUN
ertr-528	48	10	as	as	SCONJ
ertr-528	48	11	in	in	ADP
ertr-528	48	12	study	study	NOUN
ertr-528	48	13	i.	i.	PROPN
ertr-528	48	14	a	a	DET
ertr-528	48	15	total	total	ADJ
ertr-528	48	16	67	67	NUM
ertr-528	48	17	uk	uk	PROPN
ertr-528	48	18	-	-	PUNCT
ertr-528	48	19	based	base	VERB
ertr-528	48	20	respondents	respondent	NOUN
ertr-528	48	21	were	be	AUX
ertr-528	48	22	involved	involve	VERB
ertr-528	48	23	;	;	PUNCT
ertr-528	48	24	23	23	NUM
ertr-528	48	25	of	of	ADP
ertr-528	48	26	them	they	PRON
ertr-528	48	27	were	be	AUX
ertr-528	48	28	male	male	ADJ
ertr-528	48	29	,	,	PUNCT
ertr-528	48	30	and	and	CCONJ
ertr-528	48	31	34	34	NUM
ertr-528	48	32	were	be	AUX
ertr-528	48	33	aged	age	VERB
ertr-528	48	34	between	between	ADP
ertr-528	48	35	25	25	NUM
ertr-528	48	36	and	and	CCONJ
ertr-528	48	37	34	34	NUM
ertr-528	48	38	years	year	NOUN
ertr-528	48	39	old	old	ADJ
ertr-528	48	40	.	.	PUNCT
ertr-528	49	1	preliminary	preliminary	ADJ
ertr-528	49	2	results	result	NOUN
ertr-528	49	3	the	the	DET
ertr-528	49	4	results	result	NOUN
ertr-528	49	5	support	support	VERB
ertr-528	49	6	that	that	SCONJ
ertr-528	49	7	there	there	PRON
ertr-528	49	8	was	be	VERB
ertr-528	49	9	an	an	DET
ertr-528	49	10	interaction	interaction	NOUN
ertr-528	49	11	effect	effect	NOUN
ertr-528	49	12	between	between	ADP
ertr-528	49	13	message	message	NOUN
ertr-528	49	14	framing	framing	NOUN
ertr-528	49	15	and	and	CCONJ
ertr-528	49	16	brand	brand	NOUN
ertr-528	49	17	reputation	reputation	NOUN
ertr-528	49	18	on	on	ADP
ertr-528	49	19	customers	customer	NOUN
ertr-528	49	20	’	’	PART
ertr-528	49	21	brand	brand	NOUN
ertr-528	49	22	evaluation	evaluation	NOUN
ertr-528	49	23	.	.	PUNCT
ertr-528	50	1	for	for	ADP
ertr-528	50	2	a	a	DET
ertr-528	50	3	high	high	ADJ
ertr-528	50	4	-	-	PUNCT
ertr-528	50	5	reputation	reputation	NOUN
ertr-528	50	6	brand	brand	NOUN
ertr-528	50	7	,	,	PUNCT
ertr-528	50	8	consumers	consumer	NOUN
ertr-528	50	9	perceived	perceive	VERB
ertr-528	50	10	a	a	DET
ertr-528	50	11	company	company	NOUN
ertr-528	50	12	with	with	ADP
ertr-528	50	13	promotion	promotion	NOUN
ertr-528	50	14	-	-	PUNCT
ertr-528	50	15	framed	frame	VERB
ertr-528	50	16	message	message	NOUN
ertr-528	50	17	(	(	PUNCT
ertr-528	50	18	vs.	vs.	ADP
ertr-528	50	19	prevention	prevention	NOUN
ertr-528	50	20	-	-	PUNCT
ertr-528	50	21	framed	frame	VERB
ertr-528	50	22	message	message	NOUN
ertr-528	50	23	)	)	PUNCT
ertr-528	50	24	as	as	ADP
ertr-528	50	25	more	more	ADV
ertr-528	50	26	trustworthy	trustworthy	ADJ
ertr-528	50	27	,	,	PUNCT
ertr-528	50	28	which	which	PRON
ertr-528	50	29	led	lead	VERB
ertr-528	50	30	to	to	ADP
ertr-528	50	31	more	more	ADV
ertr-528	50	32	positive	positive	ADJ
ertr-528	50	33	overall	overall	ADJ
ertr-528	50	34	evaluations	evaluation	NOUN
ertr-528	50	35	of	of	ADP
ertr-528	50	36	the	the	DET
ertr-528	50	37	brand	brand	NOUN
ertr-528	50	38	.	.	PUNCT
ertr-528	51	1	this	this	PRON
ertr-528	51	2	indicates	indicate	VERB
ertr-528	51	3	that	that	SCONJ
ertr-528	51	4	a	a	DET
ertr-528	51	5	reputable	reputable	ADJ
ertr-528	51	6	company	company	NOUN
ertr-528	51	7	is	be	AUX
ertr-528	51	8	perceived	perceive	VERB
ertr-528	51	9	be	be	AUX
ertr-528	51	10	more	more	ADV
ertr-528	51	11	able	able	ADJ
ertr-528	51	12	to	to	PART
ertr-528	51	13	commit	commit	VERB
ertr-528	51	14	to	to	ADP
ertr-528	51	15	promoting	promote	VERB
ertr-528	51	16	the	the	DET
ertr-528	51	17	social	social	ADJ
ertr-528	51	18	cause	cause	NOUN
ertr-528	51	19	.	.	PUNCT
ertr-528	52	1	in	in	ADP
ertr-528	52	2	contrast	contrast	NOUN
ertr-528	52	3	,	,	PUNCT
ertr-528	52	4	for	for	ADP
ertr-528	52	5	a	a	DET
ertr-528	52	6	low	low	ADJ
ertr-528	52	7	-	-	PUNCT
ertr-528	52	8	reputation	reputation	NOUN
ertr-528	52	9	brand	brand	NOUN
ertr-528	52	10	,	,	PUNCT
ertr-528	52	11	the	the	DET
ertr-528	52	12	prevention	prevention	NOUN
ertr-528	52	13	-	-	PUNCT
ertr-528	52	14	framed	frame	VERB
ertr-528	52	15	message	message	NOUN
ertr-528	52	16	led	lead	VERB
ertr-528	52	17	to	to	ADP
ertr-528	52	18	less	less	ADV
ertr-528	52	19	negative	negative	ADJ
ertr-528	52	20	responses	response	NOUN
ertr-528	52	21	from	from	ADP
ertr-528	52	22	consumers	consumer	NOUN
ertr-528	52	23	and	and	CCONJ
ertr-528	52	24	thus	thus	ADV
ertr-528	52	25	was	be	AUX
ertr-528	52	26	more	more	ADV
ertr-528	52	27	effective	effective	ADJ
ertr-528	52	28	than	than	ADP
ertr-528	52	29	promotion	promotion	NOUN
ertr-528	52	30	-	-	PUNCT
ertr-528	52	31	framed	frame	VERB
ertr-528	52	32	message	message	NOUN
ertr-528	52	33	.	.	PUNCT
ertr-528	53	1	while	while	SCONJ
ertr-528	53	2	consumers	consumer	NOUN
ertr-528	53	3	will	will	AUX
ertr-528	53	4	likely	likely	ADV
ertr-528	53	5	question	question	VERB
ertr-528	53	6	a	a	DET
ertr-528	53	7	less	less	ADV
ertr-528	53	8	reputable	reputable	ADJ
ertr-528	53	9	company	company	NOUN
ertr-528	53	10	’s	’s	PART
ertr-528	53	11	motives	motive	NOUN
ertr-528	53	12	and	and	CCONJ
ertr-528	53	13	ability	ability	NOUN
ertr-528	53	14	to	to	PART
ertr-528	53	15	promote	promote	VERB
ertr-528	53	16	a	a	DET
ertr-528	53	17	social	social	ADJ
ertr-528	53	18	cause	cause	NOUN
ertr-528	53	19	,	,	PUNCT
ertr-528	53	20	a	a	DET
ertr-528	53	21	call	call	NOUN
ertr-528	53	22	to	to	PART
ertr-528	53	23	prevent	prevent	VERB
ertr-528	53	24	negative	negative	ADJ
ertr-528	53	25	things	thing	NOUN
ertr-528	53	26	from	from	ADP
ertr-528	53	27	happening	happen	VERB
ertr-528	53	28	(	(	PUNCT
ertr-528	53	29	prevention	prevention	NOUN
ertr-528	53	30	-	-	PUNCT
ertr-528	53	31	framed	frame	VERB
ertr-528	53	32	message	message	NOUN
ertr-528	53	33	)	)	PUNCT
ertr-528	53	34	will	will	AUX
ertr-528	53	35	resonate	resonate	VERB
ertr-528	53	36	better	well	ADV
ertr-528	53	37	with	with	ADP
ertr-528	53	38	consumers	consumer	NOUN
ertr-528	53	39	as	as	SCONJ
ertr-528	53	40	they	they	PRON
ertr-528	53	41	may	may	AUX
ertr-528	53	42	recognise	recognise	VERB
ertr-528	53	43	the	the	DET
ertr-528	53	44	company	company	NOUN
ertr-528	53	45	attempting	attempt	VERB
ertr-528	53	46	to	to	PART
ertr-528	53	47	fulfil	fulfil	VERB
ertr-528	53	48	a	a	DET
ertr-528	53	49	shared	share	VERB
ertr-528	53	50	social	social	ADJ
ertr-528	53	51	responsibility	responsibility	NOUN
ertr-528	53	52	.	.	PUNCT
ertr-528	54	1	these	these	DET
ertr-528	54	2	results	result	NOUN
ertr-528	54	3	were	be	AUX
ertr-528	54	4	supported	support	VERB
ertr-528	54	5	by	by	ADP
ertr-528	54	6	the	the	DET
ertr-528	54	7	findings	finding	NOUN
ertr-528	54	8	in	in	ADP
ertr-528	54	9	the	the	DET
ertr-528	54	10	psychophysiological	psychophysiological	ADJ
ertr-528	54	11	study	study	NOUN
ertr-528	54	12	.	.	PUNCT
ertr-528	55	1	respondents	respondent	NOUN
ertr-528	55	2	had	have	VERB
ertr-528	55	3	a	a	DET
ertr-528	55	4	longer	long	ADJ
ertr-528	55	5	fixation	fixation	NOUN
ertr-528	55	6	time	time	NOUN
ertr-528	55	7	(	(	PUNCT
ertr-528	55	8	i.e.	i.e.	X
ertr-528	55	9	visual	visual	ADJ
ertr-528	55	10	attention	attention	NOUN
ertr-528	55	11	)	)	PUNCT
ertr-528	55	12	on	on	ADP
ertr-528	55	13	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-528	55	14	e	e	NOUN
ertr-528	55	15	-	-	NOUN
ertr-528	55	16	review	review	NOUN
ertr-528	55	17	of	of	ADP
ertr-528	55	18	tourism	tourism	NOUN
ertr-528	55	19	research	research	NOUN
ertr-528	55	20	(	(	PUNCT
ertr-528	55	21	ertr	ertr	NOUN
ertr-528	55	22	)	)	PUNCT
ertr-528	55	23	,	,	PUNCT
ertr-528	55	24	vol	vol	NOUN
ertr-528	55	25	.	.	PROPN
ertr-528	55	26	17	17	NUM
ertr-528	55	27	,	,	PUNCT
ertr-528	55	28	no	no	INTJ
ertr-528	55	29	.	.	NOUN
ertr-528	55	30	3	3	NUM
ertr-528	55	31	,	,	PUNCT
ertr-528	55	32	2019	2019	NUM
ertr-528	55	33	http://ertr.tamu.edu	http://ertr.tamu.edu	ADP
ertr-528	55	34	458	458	NUM
ertr-528	55	35	the	the	DET
ertr-528	55	36	manipulated	manipulate	VERB
ertr-528	55	37	parts	part	NOUN
ertr-528	55	38	(	(	PUNCT
ertr-528	55	39	than	than	ADP
ertr-528	55	40	the	the	DET
ertr-528	55	41	identical	identical	ADJ
ertr-528	55	42	parts	part	NOUN
ertr-528	55	43	)	)	PUNCT
ertr-528	55	44	of	of	ADP
ertr-528	55	45	the	the	DET
ertr-528	55	46	advertisements	advertisement	NOUN
ertr-528	55	47	,	,	PUNCT
ertr-528	55	48	and	and	CCONJ
ertr-528	55	49	demonstrated	demonstrate	VERB
ertr-528	55	50	a	a	DET
ertr-528	55	51	higher	high	ADJ
ertr-528	55	52	level	level	NOUN
ertr-528	55	53	of	of	ADP
ertr-528	55	54	negative	negative	ADJ
ertr-528	55	55	valence	valence	NOUN
ertr-528	55	56	for	for	ADP
ertr-528	55	57	an	an	DET
ertr-528	55	58	advertisement	advertisement	NOUN
ertr-528	55	59	portraying	portray	VERB
ertr-528	55	60	a	a	DET
ertr-528	55	61	prevention	prevention	NOUN
ertr-528	55	62	-	-	PUNCT
ertr-528	55	63	framed	frame	VERB
ertr-528	55	64	message	message	NOUN
ertr-528	55	65	for	for	ADP
ertr-528	55	66	a	a	DET
ertr-528	55	67	brand	brand	NOUN
ertr-528	55	68	with	with	ADP
ertr-528	55	69	low	low	ADJ
ertr-528	55	70	reputation	reputation	NOUN
ertr-528	55	71	,	,	PUNCT
ertr-528	55	72	and	and	CCONJ
ertr-528	55	73	vice	vice	ADV
ertr-528	55	74	versa	versa	ADV
ertr-528	55	75	.	.	PUNCT
ertr-528	56	1	discussion	discussion	NOUN
ertr-528	56	2	and	and	CCONJ
ertr-528	56	3	implication	implication	NOUN
ertr-528	56	4	by	by	ADP
ertr-528	56	5	conducting	conduct	VERB
ertr-528	56	6	two	two	NUM
ertr-528	56	7	complementary	complementary	ADJ
ertr-528	56	8	studies	study	NOUN
ertr-528	56	9	,	,	PUNCT
ertr-528	56	10	this	this	DET
ertr-528	56	11	research	research	NOUN
ertr-528	56	12	provides	provide	VERB
ertr-528	56	13	a	a	DET
ertr-528	56	14	better	well	ADJ
ertr-528	56	15	understanding	understanding	NOUN
ertr-528	56	16	that	that	SCONJ
ertr-528	56	17	the	the	DET
ertr-528	56	18	effectiveness	effectiveness	NOUN
ertr-528	56	19	of	of	ADP
ertr-528	56	20	crm	crm	NOUN
ertr-528	56	21	communication	communication	NOUN
ertr-528	56	22	may	may	AUX
ertr-528	56	23	depend	depend	VERB
ertr-528	56	24	on	on	ADP
ertr-528	56	25	whether	whether	SCONJ
ertr-528	56	26	the	the	DET
ertr-528	56	27	brand	brand	NOUN
ertr-528	56	28	has	have	AUX
ertr-528	56	29	a	a	DET
ertr-528	56	30	high	high	ADJ
ertr-528	56	31	or	or	CCONJ
ertr-528	56	32	low	low	ADJ
ertr-528	56	33	reputation	reputation	NOUN
ertr-528	56	34	.	.	PUNCT
ertr-528	57	1	our	our	PRON
ertr-528	57	2	findings	finding	NOUN
ertr-528	57	3	suggest	suggest	VERB
ertr-528	57	4	that	that	SCONJ
ertr-528	57	5	brands	brand	NOUN
ertr-528	57	6	with	with	ADP
ertr-528	57	7	low	low	ADJ
ertr-528	57	8	reputation	reputation	NOUN
ertr-528	57	9	should	should	AUX
ertr-528	57	10	avoid	avoid	VERB
ertr-528	57	11	using	use	VERB
ertr-528	57	12	promotion	promotion	NOUN
ertr-528	57	13	-	-	PUNCT
ertr-528	57	14	framed	frame	VERB
ertr-528	57	15	message	message	NOUN
ertr-528	57	16	as	as	SCONJ
ertr-528	57	17	it	it	PRON
ertr-528	57	18	might	might	AUX
ertr-528	57	19	sensitise	sensitise	VERB
ertr-528	57	20	consumers	consumer	NOUN
ertr-528	57	21	to	to	PART
ertr-528	57	22	suspect	suspect	VERB
ertr-528	57	23	their	their	PRON
ertr-528	57	24	persuasive	persuasive	ADJ
ertr-528	57	25	attempts	attempt	NOUN
ertr-528	57	26	.	.	PUNCT
ertr-528	58	1	furthermore	furthermore	ADV
ertr-528	58	2	,	,	PUNCT
ertr-528	58	3	advertisement	advertisement	NOUN
ertr-528	58	4	messages	message	NOUN
ertr-528	58	5	should	should	AUX
ertr-528	58	6	be	be	AUX
ertr-528	58	7	congruent	congruent	ADJ
ertr-528	58	8	with	with	ADP
ertr-528	58	9	the	the	DET
ertr-528	58	10	reputation	reputation	NOUN
ertr-528	58	11	and	and	CCONJ
ertr-528	58	12	trustworthiness	trustworthiness	NOUN
ertr-528	58	13	of	of	ADP
ertr-528	58	14	the	the	DET
ertr-528	58	15	firm	firm	NOUN
ertr-528	58	16	.	.	PUNCT
ertr-528	59	1	the	the	DET
ertr-528	59	2	main	main	ADJ
ertr-528	59	3	contributions	contribution	NOUN
ertr-528	59	4	of	of	ADP
ertr-528	59	5	this	this	DET
ertr-528	59	6	research	research	NOUN
ertr-528	59	7	are	be	AUX
ertr-528	59	8	two	two	NUM
ertr-528	59	9	-	-	NUM
ertr-528	59	10	fold	fold	ADJ
ertr-528	59	11	.	.	PUNCT
ertr-528	60	1	first	first	ADV
ertr-528	60	2	,	,	PUNCT
ertr-528	60	3	this	this	DET
ertr-528	60	4	study	study	NOUN
ertr-528	60	5	is	be	AUX
ertr-528	60	6	one	one	NUM
ertr-528	60	7	of	of	ADP
ertr-528	60	8	the	the	DET
ertr-528	60	9	first	first	ADJ
ertr-528	60	10	to	to	PART
ertr-528	60	11	examine	examine	VERB
ertr-528	60	12	the	the	DET
ertr-528	60	13	relationship	relationship	NOUN
ertr-528	60	14	between	between	ADP
ertr-528	60	15	crm	crm	NOUN
ertr-528	60	16	advertising	advertising	NOUN
ertr-528	60	17	message	message	NOUN
ertr-528	60	18	framing	framing	NOUN
ertr-528	60	19	and	and	CCONJ
ertr-528	60	20	brand	brand	NOUN
ertr-528	60	21	reputation	reputation	NOUN
ertr-528	60	22	in	in	ADP
ertr-528	60	23	online	online	ADJ
ertr-528	60	24	charity	charity	NOUN
ertr-528	60	25	advertising	advertising	NOUN
ertr-528	60	26	by	by	ADP
ertr-528	60	27	hotels	hotel	NOUN
ertr-528	60	28	,	,	PUNCT
ertr-528	60	29	suggesting	suggest	VERB
ertr-528	60	30	an	an	DET
ertr-528	60	31	appropriate	appropriate	ADJ
ertr-528	60	32	theoretical	theoretical	ADJ
ertr-528	60	33	framing	framing	NOUN
ertr-528	60	34	to	to	PART
ertr-528	60	35	understand	understand	VERB
ertr-528	60	36	this	this	DET
ertr-528	60	37	under	under	ADV
ertr-528	60	38	-	-	PUNCT
ertr-528	60	39	explored	explore	VERB
ertr-528	60	40	but	but	CCONJ
ertr-528	60	41	important	important	ADJ
ertr-528	60	42	area	area	NOUN
ertr-528	60	43	.	.	PUNCT
ertr-528	61	1	second	second	ADV
ertr-528	61	2	,	,	PUNCT
ertr-528	61	3	investigating	investigate	VERB
ertr-528	61	4	consumers	consumer	NOUN
ertr-528	61	5	’	'	PUNCT
ertr-528	61	6	emotional	emotional	ADJ
ertr-528	61	7	responses	response	NOUN
ertr-528	61	8	toward	toward	ADP
ertr-528	61	9	crm	crm	NOUN
ertr-528	61	10	advertising	advertising	NOUN
ertr-528	61	11	provides	provide	VERB
ertr-528	61	12	meaningful	meaningful	ADJ
ertr-528	61	13	findings	finding	NOUN
ertr-528	61	14	to	to	PART
ertr-528	61	15	further	far	ADV
ertr-528	61	16	highlight	highlight	VERB
ertr-528	61	17	different	different	ADJ
ertr-528	61	18	viewpoints	viewpoint	NOUN
ertr-528	61	19	to	to	PART
ertr-528	61	20	enhance	enhance	VERB
ertr-528	61	21	the	the	DET
ertr-528	61	22	effectiveness	effectiveness	NOUN
ertr-528	61	23	of	of	ADP
ertr-528	61	24	message	message	NOUN
ertr-528	61	25	framing	frame	VERB
ertr-528	61	26	in	in	ADP
ertr-528	61	27	hotel	hotel	NOUN
ertr-528	61	28	’s	’s	PART
ertr-528	61	29	prosocial	prosocial	ADJ
ertr-528	61	30	initiatives	initiative	NOUN
ertr-528	61	31	.	.	PUNCT
ertr-528	62	1	while	while	SCONJ
ertr-528	62	2	the	the	DET
ertr-528	62	3	current	current	ADJ
ertr-528	62	4	study	study	NOUN
ertr-528	62	5	tested	test	VERB
ertr-528	62	6	only	only	ADV
ertr-528	62	7	online	online	ADJ
ertr-528	62	8	advertising	advertising	NOUN
ertr-528	62	9	as	as	ADP
ertr-528	62	10	one	one	NUM
ertr-528	62	11	type	type	NOUN
ertr-528	62	12	of	of	ADP
ertr-528	62	13	communication	communication	NOUN
ertr-528	62	14	channel	channel	NOUN
ertr-528	62	15	,	,	PUNCT
ertr-528	62	16	future	future	ADJ
ertr-528	62	17	research	research	NOUN
ertr-528	62	18	should	should	AUX
ertr-528	62	19	test	test	VERB
ertr-528	62	20	other	other	ADJ
ertr-528	62	21	communication	communication	NOUN
ertr-528	62	22	techniques	technique	NOUN
ertr-528	62	23	and	and	CCONJ
ertr-528	62	24	platforms	platform	NOUN
ertr-528	62	25	,	,	PUNCT
ertr-528	62	26	such	such	ADJ
ertr-528	62	27	as	as	ADP
ertr-528	62	28	social	social	ADJ
ertr-528	62	29	media	medium	NOUN
ertr-528	62	30	,	,	PUNCT
ertr-528	62	31	printed	print	VERB
ertr-528	62	32	newspapers	newspaper	NOUN
ertr-528	62	33	,	,	PUNCT
ertr-528	62	34	and	and	CCONJ
ertr-528	62	35	events	event	NOUN
ertr-528	62	36	.	.	PUNCT
ertr-528	63	1	references	reference	NOUN
ertr-528	63	2	baek	baek	NOUN
ertr-528	63	3	,	,	PUNCT
ertr-528	63	4	t.	t.	PROPN
ertr-528	63	5	h.	h.	PROPN
ertr-528	63	6	,	,	PUNCT
ertr-528	63	7	&	&	CCONJ
ertr-528	63	8	reid	reid	PROPN
ertr-528	63	9	,	,	PUNCT
ertr-528	63	10	l.	l.	PROPN
ertr-528	63	11	n.	n.	PROPN
ertr-528	63	12	(	(	PUNCT
ertr-528	63	13	2013	2013	NUM
ertr-528	63	14	)	)	PUNCT
ertr-528	63	15	.	.	PUNCT
ertr-528	64	1	the	the	DET
ertr-528	64	2	interplay	interplay	NOUN
ertr-528	64	3	of	of	ADP
ertr-528	64	4	mood	mood	NOUN
ertr-528	64	5	and	and	CCONJ
ertr-528	64	6	regulatory	regulatory	ADJ
ertr-528	64	7	focus	focus	NOUN
ertr-528	64	8	in	in	ADP
ertr-528	64	9	influencing	influence	VERB
ertr-528	64	10	altruistic	altruistic	ADJ
ertr-528	64	11	behavior	behavior	NOUN
ertr-528	64	12	.	.	PUNCT
ertr-528	65	1	psychology	psychology	NOUN
ertr-528	65	2	&	&	CCONJ
ertr-528	65	3	marketing	marketing	NOUN
ertr-528	65	4	,	,	PUNCT
ertr-528	65	5	30(8	30(8	NUM
ertr-528	65	6	)	)	PUNCT
ertr-528	65	7	,	,	PUNCT
ertr-528	65	8	635	635	NUM
ertr-528	65	9	-	-	SYM
ertr-528	65	10	646	646	NUM
ertr-528	65	11	.	.	PUNCT
ertr-528	65	12	barone	barone	PROPN
ertr-528	65	13	,	,	PUNCT
ertr-528	65	14	m.	m.	NOUN
ertr-528	65	15	j.	j.	PROPN
ertr-528	65	16	,	,	PUNCT
ertr-528	65	17	norman	norman	PROPN
ertr-528	65	18	,	,	PUNCT
ertr-528	65	19	a.	a.	NOUN
ertr-528	65	20	t.	t.	PROPN
ertr-528	65	21	,	,	PUNCT
ertr-528	65	22	&	&	CCONJ
ertr-528	65	23	miyazaki	miyazaki	PROPN
ertr-528	65	24	,	,	PUNCT
ertr-528	65	25	a.	a.	PROPN
ertr-528	65	26	d.	d.	PROPN
ertr-528	65	27	(	(	PUNCT
ertr-528	65	28	2007	2007	NUM
ertr-528	65	29	)	)	PUNCT
ertr-528	65	30	.	.	PUNCT
ertr-528	66	1	consumer	consumer	NOUN
ertr-528	66	2	response	response	NOUN
ertr-528	66	3	to	to	ADP
ertr-528	66	4	retailer	retailer	NOUN
ertr-528	66	5	use	use	NOUN
ertr-528	66	6	of	of	ADP
ertr-528	66	7	cause	cause	NOUN
ertr-528	66	8	-	-	PUNCT
ertr-528	66	9	related	relate	VERB
ertr-528	66	10	marketing	marketing	NOUN
ertr-528	66	11	:	:	PUNCT
ertr-528	66	12	is	be	AUX
ertr-528	66	13	more	more	ADV
ertr-528	66	14	fit	fit	ADJ
ertr-528	66	15	better	well	ADV
ertr-528	66	16	?	?	PUNCT
ertr-528	66	17	.	.	PUNCT
ertr-528	67	1	journal	journal	PROPN
ertr-528	67	2	of	of	ADP
ertr-528	67	3	retailing	retailing	NOUN
ertr-528	67	4	,	,	PUNCT
ertr-528	67	5	83(4	83(4	NUM
ertr-528	67	6	)	)	PUNCT
ertr-528	67	7	,	,	PUNCT
ertr-528	67	8	437	437	NUM
ertr-528	67	9	-	-	SYM
ertr-528	67	10	445	445	NUM
ertr-528	67	11	.	.	PUNCT
ertr-528	68	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-528	68	2	e	e	X
ertr-528	68	3	-	-	NOUN
ertr-528	68	4	review	review	NOUN
ertr-528	68	5	of	of	ADP
ertr-528	68	6	tourism	tourism	NOUN
ertr-528	68	7	research	research	NOUN
ertr-528	68	8	(	(	PUNCT
ertr-528	68	9	ertr	ertr	NOUN
ertr-528	68	10	)	)	PUNCT
ertr-528	68	11	,	,	PUNCT
ertr-528	68	12	vol	vol	NOUN
ertr-528	68	13	.	.	PROPN
ertr-528	68	14	17	17	NUM
ertr-528	68	15	,	,	PUNCT
ertr-528	68	16	no	no	INTJ
ertr-528	68	17	.	.	NOUN
ertr-528	68	18	3	3	NUM
ertr-528	68	19	,	,	PUNCT
ertr-528	68	20	2019	2019	NUM
ertr-528	68	21	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-528	68	22	459	459	NUM
ertr-528	68	23	bhattacharya	bhattacharya	NOUN
ertr-528	68	24	,	,	PUNCT
ertr-528	68	25	c.	c.	PROPN
ertr-528	68	26	b.	b.	PROPN
ertr-528	68	27	,	,	PUNCT
ertr-528	68	28	&	&	CCONJ
ertr-528	68	29	sen	sen	PROPN
ertr-528	68	30	,	,	PUNCT
ertr-528	68	31	s.	s.	PROPN
ertr-528	68	32	(	(	PUNCT
ertr-528	68	33	2004	2004	NUM
ertr-528	68	34	)	)	PUNCT
ertr-528	68	35	.	.	PUNCT
ertr-528	69	1	doing	do	VERB
ertr-528	69	2	better	well	ADV
ertr-528	69	3	at	at	ADP
ertr-528	69	4	doing	do	VERB
ertr-528	69	5	good	good	NOUN
ertr-528	69	6	:	:	PUNCT
ertr-528	69	7	when	when	SCONJ
ertr-528	69	8	,	,	PUNCT
ertr-528	69	9	why	why	SCONJ
ertr-528	69	10	,	,	PUNCT
ertr-528	69	11	and	and	CCONJ
ertr-528	69	12	how	how	SCONJ
ertr-528	69	13	consumers	consumer	NOUN
ertr-528	69	14	respond	respond	VERB
ertr-528	69	15	to	to	ADP
ertr-528	69	16	corporate	corporate	ADJ
ertr-528	69	17	social	social	ADJ
ertr-528	69	18	initiatives	initiative	NOUN
ertr-528	69	19	.	.	PUNCT
ertr-528	70	1	california	california	PROPN
ertr-528	70	2	management	management	PROPN
ertr-528	70	3	review	review	PROPN
ertr-528	70	4	,	,	PUNCT
ertr-528	70	5	47(1	47(1	NUM
ertr-528	70	6	)	)	PUNCT
ertr-528	70	7	,	,	PUNCT
ertr-528	70	8	9	9	NUM
ertr-528	70	9	-	-	SYM
ertr-528	70	10	24	24	NUM
ertr-528	70	11	.	.	PUNCT
ertr-528	70	12	bennett	bennett	PROPN
ertr-528	70	13	,	,	PUNCT
ertr-528	70	14	r.	r.	PROPN
ertr-528	70	15	(	(	PUNCT
ertr-528	70	16	2015	2015	NUM
ertr-528	70	17	)	)	PUNCT
ertr-528	70	18	.	.	PUNCT
ertr-528	71	1	individual	individual	ADJ
ertr-528	71	2	characteristics	characteristic	NOUN
ertr-528	71	3	and	and	CCONJ
ertr-528	71	4	the	the	DET
ertr-528	71	5	arousal	arousal	NOUN
ertr-528	71	6	of	of	ADP
ertr-528	71	7	mixed	mixed	ADJ
ertr-528	71	8	emotions	emotion	NOUN
ertr-528	71	9	:	:	PUNCT
ertr-528	71	10	consequences	consequence	NOUN
ertr-528	71	11	for	for	ADP
ertr-528	71	12	the	the	DET
ertr-528	71	13	effectiveness	effectiveness	NOUN
ertr-528	71	14	of	of	ADP
ertr-528	71	15	charity	charity	NOUN
ertr-528	71	16	fundraising	fundraising	NOUN
ertr-528	71	17	advertisements	advertisement	NOUN
ertr-528	71	18	.	.	PUNCT
ertr-528	72	1	international	international	ADJ
ertr-528	72	2	journal	journal	PROPN
ertr-528	72	3	of	of	ADP
ertr-528	72	4	nonprofit	nonprofit	ADJ
ertr-528	72	5	and	and	CCONJ
ertr-528	72	6	voluntary	voluntary	ADJ
ertr-528	72	7	sector	sector	NOUN
ertr-528	72	8	marketing	marketing	NOUN
ertr-528	72	9	,	,	PUNCT
ertr-528	72	10	20(2	20(2	NUM
ertr-528	72	11	)	)	PUNCT
ertr-528	72	12	,	,	PUNCT
ertr-528	72	13	188	188	NUM
ertr-528	72	14	-	-	SYM
ertr-528	72	15	209	209	NUM
ertr-528	72	16	.	.	PUNCT
ertr-528	73	1	chattopadhyay	chattopadhyay	PROPN
ertr-528	73	2	,	,	PUNCT
ertr-528	73	3	a.	a.	PROPN
ertr-528	73	4	,	,	PUNCT
ertr-528	73	5	&	&	CCONJ
ertr-528	73	6	basu	basu	PROPN
ertr-528	73	7	,	,	PUNCT
ertr-528	73	8	k.	k.	PROPN
ertr-528	73	9	(	(	PUNCT
ertr-528	73	10	1990	1990	NUM
ertr-528	73	11	)	)	PUNCT
ertr-528	73	12	.	.	PUNCT
ertr-528	74	1	humor	humor	NOUN
ertr-528	74	2	in	in	ADP
ertr-528	74	3	advertising	advertising	PROPN
ertr-528	74	4	:	:	PUNCT
ertr-528	74	5	the	the	DET
ertr-528	74	6	moderating	moderate	VERB
ertr-528	74	7	role	role	NOUN
ertr-528	74	8	of	of	ADP
ertr-528	74	9	prior	prior	ADJ
ertr-528	74	10	brand	brand	NOUN
ertr-528	74	11	evaluation	evaluation	NOUN
ertr-528	74	12	.	.	PUNCT
ertr-528	75	1	journal	journal	NOUN
ertr-528	75	2	of	of	ADP
ertr-528	75	3	marketing	marketing	NOUN
ertr-528	75	4	research	research	NOUN
ertr-528	75	5	,	,	PUNCT
ertr-528	75	6	466	466	NUM
ertr-528	75	7	-	-	SYM
ertr-528	75	8	476	476	NUM
ertr-528	75	9	.	.	PUNCT
ertr-528	76	1	cretu	cretu	PROPN
ertr-528	76	2	,	,	PUNCT
ertr-528	76	3	a.	a.	PROPN
ertr-528	76	4	e.	e.	PROPN
ertr-528	76	5	,	,	PUNCT
ertr-528	76	6	&	&	CCONJ
ertr-528	76	7	brodie	brodie	PROPN
ertr-528	76	8	,	,	PUNCT
ertr-528	76	9	r.	r.	PROPN
ertr-528	76	10	j.	j.	PROPN
ertr-528	76	11	(	(	PUNCT
ertr-528	76	12	2007	2007	NUM
ertr-528	76	13	)	)	PUNCT
ertr-528	76	14	.	.	PUNCT
ertr-528	77	1	the	the	DET
ertr-528	77	2	influence	influence	NOUN
ertr-528	77	3	of	of	ADP
ertr-528	77	4	brand	brand	NOUN
ertr-528	77	5	image	image	NOUN
ertr-528	77	6	and	and	CCONJ
ertr-528	77	7	company	company	NOUN
ertr-528	77	8	reputation	reputation	NOUN
ertr-528	77	9	where	where	SCONJ
ertr-528	77	10	manufacturers	manufacturer	NOUN
ertr-528	77	11	market	market	VERB
ertr-528	77	12	to	to	ADP
ertr-528	77	13	small	small	ADJ
ertr-528	77	14	firms	firm	NOUN
ertr-528	77	15	:	:	PUNCT
ertr-528	77	16	a	a	DET
ertr-528	77	17	customer	customer	NOUN
ertr-528	77	18	value	value	NOUN
ertr-528	77	19	perspective	perspective	NOUN
ertr-528	77	20	.	.	PUNCT
ertr-528	78	1	industrial	industrial	ADJ
ertr-528	78	2	marketing	marketing	NOUN
ertr-528	78	3	management	management	NOUN
ertr-528	78	4	,	,	PUNCT
ertr-528	78	5	36(2	36(2	NUM
ertr-528	78	6	)	)	PUNCT
ertr-528	78	7	,	,	PUNCT
ertr-528	78	8	230	230	NUM
ertr-528	78	9	-	-	SYM
ertr-528	78	10	240	240	NUM
ertr-528	78	11	.	.	PUNCT
ertr-528	79	1	dahlén	dahlén	PROPN
ertr-528	79	2	,	,	PUNCT
ertr-528	79	3	m.	m.	NOUN
ertr-528	79	4	,	,	PUNCT
ertr-528	79	5	&	&	CCONJ
ertr-528	79	6	lange	lange	PROPN
ertr-528	79	7	,	,	PUNCT
ertr-528	79	8	f.	f.	PROPN
ertr-528	79	9	(	(	PUNCT
ertr-528	79	10	2005	2005	NUM
ertr-528	79	11	)	)	PUNCT
ertr-528	79	12	.	.	PUNCT
ertr-528	80	1	advertising	advertise	VERB
ertr-528	80	2	weak	weak	ADJ
ertr-528	80	3	and	and	CCONJ
ertr-528	80	4	strong	strong	ADJ
ertr-528	80	5	brands	brand	NOUN
ertr-528	80	6	:	:	PUNCT
ertr-528	80	7	who	who	PRON
ertr-528	80	8	gains	gain	VERB
ertr-528	80	9	?	?	PUNCT
ertr-528	80	10	.	.	PUNCT
ertr-528	81	1	psychology	psychology	NOUN
ertr-528	81	2	&	&	CCONJ
ertr-528	81	3	marketing	marketing	PROPN
ertr-528	81	4	,	,	PUNCT
ertr-528	81	5	22(6	22(6	NUM
ertr-528	81	6	)	)	PUNCT
ertr-528	81	7	,	,	PUNCT
ertr-528	81	8	473	473	NUM
ertr-528	81	9	-	-	SYM
ertr-528	81	10	488	488	NUM
ertr-528	81	11	.	.	PUNCT
ertr-528	81	12	foreh	foreh	NOUN
ertr-528	81	13	,	,	PUNCT
ertr-528	81	14	m.	m.	PROPN
ertr-528	81	15	r.	r.	PROPN
ertr-528	81	16	,	,	PUNCT
ertr-528	81	17	&	&	CCONJ
ertr-528	81	18	grier	grier	PROPN
ertr-528	81	19	,	,	PUNCT
ertr-528	81	20	s.	s.	PROPN
ertr-528	81	21	(	(	PUNCT
ertr-528	81	22	2003	2003	NUM
ertr-528	81	23	)	)	PUNCT
ertr-528	81	24	.	.	PUNCT
ertr-528	82	1	when	when	SCONJ
ertr-528	82	2	is	be	AUX
ertr-528	82	3	honesty	honesty	ADJ
ertr-528	82	4	the	the	DET
ertr-528	82	5	best	good	ADJ
ertr-528	82	6	policy	policy	NOUN
ertr-528	82	7	?	?	PUNCT
ertr-528	83	1	the	the	DET
ertr-528	83	2	effect	effect	NOUN
ertr-528	83	3	of	of	ADP
ertr-528	83	4	stated	state	VERB
ertr-528	83	5	company	company	NOUN
ertr-528	83	6	intent	intent	ADJ
ertr-528	83	7	on	on	ADP
ertr-528	83	8	consumer	consumer	NOUN
ertr-528	83	9	skepticism	skepticism	NOUN
ertr-528	83	10	.	.	PUNCT
ertr-528	84	1	journal	journal	NOUN
ertr-528	84	2	of	of	ADP
ertr-528	84	3	consumer	consumer	NOUN
ertr-528	84	4	psychology	psychology	NOUN
ertr-528	84	5	,	,	PUNCT
ertr-528	84	6	13(3	13(3	NUM
ertr-528	84	7	)	)	PUNCT
ertr-528	84	8	,	,	PUNCT
ertr-528	84	9	349356	349356	NUM
ertr-528	84	10	.	.	PUNCT
ertr-528	85	1	higgins	higgins	PROPN
ertr-528	85	2	,	,	PUNCT
ertr-528	85	3	e.	e.	PROPN
ertr-528	85	4	t.	t.	PROPN
ertr-528	85	5	,	,	PUNCT
ertr-528	85	6	shah	shah	PROPN
ertr-528	85	7	,	,	PUNCT
ertr-528	85	8	j.	j.	PROPN
ertr-528	85	9	,	,	PUNCT
ertr-528	85	10	&	&	CCONJ
ertr-528	85	11	friedman	friedman	PROPN
ertr-528	85	12	,	,	PUNCT
ertr-528	85	13	r.	r.	PROPN
ertr-528	85	14	(	(	PUNCT
ertr-528	85	15	1997	1997	NUM
ertr-528	85	16	)	)	PUNCT
ertr-528	85	17	.	.	PUNCT
ertr-528	86	1	emotional	emotional	ADJ
ertr-528	86	2	responses	response	NOUN
ertr-528	86	3	to	to	ADP
ertr-528	86	4	goal	goal	NOUN
ertr-528	86	5	attainment	attainment	NOUN
ertr-528	86	6	:	:	PUNCT
ertr-528	86	7	strength	strength	NOUN
ertr-528	86	8	of	of	ADP
ertr-528	86	9	regulatory	regulatory	ADJ
ertr-528	86	10	focus	focus	NOUN
ertr-528	86	11	as	as	ADP
ertr-528	86	12	moderator	moderator	NOUN
ertr-528	86	13	.	.	PUNCT
ertr-528	87	1	journal	journal	NOUN
ertr-528	87	2	of	of	ADP
ertr-528	87	3	personality	personality	NOUN
ertr-528	87	4	and	and	CCONJ
ertr-528	87	5	social	social	ADJ
ertr-528	87	6	psychology	psychology	NOUN
ertr-528	87	7	,	,	PUNCT
ertr-528	87	8	72(3	72(3	NUM
ertr-528	87	9	)	)	PUNCT
ertr-528	87	10	,	,	PUNCT
ertr-528	88	1	515	515	NUM
ertr-528	88	2	.	.	PUNCT
ertr-528	88	3	inoue	inoue	PROPN
ertr-528	88	4	,	,	PUNCT
ertr-528	88	5	y.	y.	PROPN
ertr-528	88	6	,	,	PUNCT
ertr-528	88	7	&	&	CCONJ
ertr-528	88	8	kent	kent	PROPN
ertr-528	88	9	,	,	PUNCT
ertr-528	88	10	a.	a.	NOUN
ertr-528	88	11	(	(	PUNCT
ertr-528	88	12	2014	2014	NUM
ertr-528	88	13	)	)	PUNCT
ertr-528	88	14	.	.	PUNCT
ertr-528	89	1	a	a	DET
ertr-528	89	2	conceptual	conceptual	ADJ
ertr-528	89	3	framework	framework	NOUN
ertr-528	89	4	for	for	ADP
ertr-528	89	5	understanding	understand	VERB
ertr-528	89	6	the	the	DET
ertr-528	89	7	effects	effect	NOUN
ertr-528	89	8	of	of	ADP
ertr-528	89	9	corporate	corporate	ADJ
ertr-528	89	10	social	social	ADJ
ertr-528	89	11	marketing	marketing	NOUN
ertr-528	89	12	on	on	ADP
ertr-528	89	13	consumer	consumer	NOUN
ertr-528	89	14	behavior	behavior	NOUN
ertr-528	89	15	.	.	PUNCT
ertr-528	90	1	journal	journal	PROPN
ertr-528	90	2	of	of	ADP
ertr-528	90	3	business	business	NOUN
ertr-528	90	4	ethics	ethic	NOUN
ertr-528	90	5	,	,	PUNCT
ertr-528	90	6	121(4	121(4	NUM
ertr-528	90	7	)	)	PUNCT
ertr-528	90	8	,	,	PUNCT
ertr-528	90	9	621	621	NUM
ertr-528	90	10	-	-	SYM
ertr-528	90	11	633	633	NUM
ertr-528	90	12	.	.	PUNCT
ertr-528	91	1	kim	kim	PROPN
ertr-528	91	2	,	,	PUNCT
ertr-528	91	3	e.	e.	PROPN
ertr-528	91	4	e.	e.	PROPN
ertr-528	91	5	k.	k.	PROPN
ertr-528	91	6	,	,	PUNCT
ertr-528	91	7	kang	kang	PROPN
ertr-528	91	8	,	,	PUNCT
ertr-528	91	9	j.	j.	PROPN
ertr-528	91	10	,	,	PUNCT
ertr-528	91	11	&	&	CCONJ
ertr-528	91	12	mattila	mattila	PROPN
ertr-528	91	13	,	,	PUNCT
ertr-528	91	14	a.	a.	PROPN
ertr-528	91	15	s.	s.	PROPN
ertr-528	91	16	(	(	PUNCT
ertr-528	91	17	2012	2012	NUM
ertr-528	91	18	)	)	PUNCT
ertr-528	91	19	.	.	PUNCT
ertr-528	92	1	the	the	DET
ertr-528	92	2	impact	impact	NOUN
ertr-528	92	3	of	of	ADP
ertr-528	92	4	prevention	prevention	NOUN
ertr-528	92	5	versus	versus	ADP
ertr-528	92	6	promotion	promotion	PROPN
ertr-528	92	7	hope	hope	NOUN
ertr-528	92	8	on	on	ADP
ertr-528	92	9	csr	csr	NOUN
ertr-528	92	10	activities	activity	NOUN
ertr-528	92	11	.	.	PUNCT
ertr-528	93	1	international	international	ADJ
ertr-528	93	2	journal	journal	PROPN
ertr-528	93	3	of	of	ADP
ertr-528	93	4	hospitality	hospitality	PROPN
ertr-528	93	5	management	management	NOUN
ertr-528	93	6	,	,	PUNCT
ertr-528	93	7	31(1	31(1	NUM
ertr-528	93	8	)	)	PUNCT
ertr-528	93	9	,	,	PUNCT
ertr-528	93	10	43	43	NUM
ertr-528	93	11	-	-	SYM
ertr-528	93	12	51	51	NUM
ertr-528	93	13	.	.	PUNCT
ertr-528	94	1	lafferty	lafferty	PROPN
ertr-528	94	2	,	,	PUNCT
ertr-528	94	3	b.	b.	PROPN
ertr-528	94	4	a.	a.	PROPN
ertr-528	94	5	,	,	PUNCT
ertr-528	94	6	&	&	CCONJ
ertr-528	94	7	edmondson	edmondson	PROPN
ertr-528	94	8	,	,	PUNCT
ertr-528	94	9	d.	d.	PROPN
ertr-528	94	10	r.	r.	PROPN
ertr-528	94	11	(	(	PUNCT
ertr-528	94	12	2009	2009	NUM
ertr-528	94	13	)	)	PUNCT
ertr-528	94	14	.	.	PUNCT
ertr-528	95	1	portraying	portray	VERB
ertr-528	95	2	the	the	DET
ertr-528	95	3	cause	cause	NOUN
ertr-528	95	4	instead	instead	ADV
ertr-528	95	5	of	of	ADP
ertr-528	95	6	the	the	DET
ertr-528	95	7	brand	brand	NOUN
ertr-528	95	8	in	in	ADP
ertr-528	95	9	cause	cause	NOUN
ertr-528	95	10	-	-	PUNCT
ertr-528	95	11	related	relate	VERB
ertr-528	95	12	marketing	marketing	NOUN
ertr-528	95	13	ads	ad	NOUN
ertr-528	95	14	:	:	PUNCT
ertr-528	95	15	does	do	AUX
ertr-528	95	16	it	it	PRON
ertr-528	95	17	really	really	ADV
ertr-528	95	18	matter	matter	VERB
ertr-528	95	19	?	?	PUNCT
ertr-528	95	20	.	.	PUNCT
ertr-528	96	1	journal	journal	PROPN
ertr-528	96	2	of	of	ADP
ertr-528	96	3	marketing	marketing	NOUN
ertr-528	96	4	theory	theory	NOUN
ertr-528	96	5	and	and	CCONJ
ertr-528	96	6	practice	practice	NOUN
ertr-528	96	7	,	,	PUNCT
ertr-528	96	8	17(2	17(2	NUM
ertr-528	96	9	)	)	PUNCT
ertr-528	96	10	,	,	PUNCT
ertr-528	96	11	129	129	NUM
ertr-528	96	12	-	-	SYM
ertr-528	96	13	144	144	NUM
ertr-528	96	14	.	.	PUNCT
ertr-528	97	1	leszczyc	leszczyc	PROPN
ertr-528	97	2	,	,	PUNCT
ertr-528	97	3	p.	p.	NOUN
ertr-528	97	4	t.	t.	PROPN
ertr-528	98	1	p.	p.	PROPN
ertr-528	98	2	,	,	PUNCT
ertr-528	98	3	&	&	CCONJ
ertr-528	98	4	rothkopf	rothkopf	PROPN
ertr-528	98	5	,	,	PUNCT
ertr-528	98	6	m.	m.	NOUN
ertr-528	98	7	h.	h.	PROPN
ertr-528	98	8	(	(	PUNCT
ertr-528	98	9	2010	2010	NUM
ertr-528	98	10	)	)	PUNCT
ertr-528	98	11	.	.	PUNCT
ertr-528	99	1	charitable	charitable	ADJ
ertr-528	99	2	motives	motive	NOUN
ertr-528	99	3	and	and	CCONJ
ertr-528	99	4	bidding	bid	VERB
ertr-528	99	5	in	in	ADP
ertr-528	99	6	charity	charity	NOUN
ertr-528	99	7	auctions	auction	NOUN
ertr-528	99	8	.	.	PUNCT
ertr-528	100	1	management	management	NOUN
ertr-528	100	2	science	science	NOUN
ertr-528	100	3	,	,	PUNCT
ertr-528	100	4	56(3	56(3	NOUN
ertr-528	100	5	)	)	PUNCT
ertr-528	100	6	,	,	PUNCT
ertr-528	100	7	399	399	NUM
ertr-528	100	8	-	-	SYM
ertr-528	100	9	413	413	NUM
ertr-528	100	10	.	.	PUNCT
ertr-528	101	1	shang	shang	PROPN
ertr-528	101	2	,	,	PUNCT
ertr-528	101	3	j.	j.	PROPN
ertr-528	101	4	,	,	PUNCT
ertr-528	101	5	basil	basil	PROPN
ertr-528	101	6	,	,	PUNCT
ertr-528	101	7	d.	d.	PROPN
ertr-528	101	8	z.	z.	PROPN
ertr-528	101	9	,	,	PUNCT
ertr-528	101	10	&	&	CCONJ
ertr-528	101	11	wymer	wym	ADJ
ertr-528	101	12	,	,	PUNCT
ertr-528	101	13	w.	w.	NOUN
ertr-528	101	14	(	(	PUNCT
ertr-528	101	15	2010	2010	NUM
ertr-528	101	16	)	)	PUNCT
ertr-528	101	17	.	.	PUNCT
ertr-528	102	1	using	use	VERB
ertr-528	102	2	social	social	ADJ
ertr-528	102	3	marketing	marketing	NOUN
ertr-528	102	4	to	to	PART
ertr-528	102	5	enhance	enhance	VERB
ertr-528	102	6	hotel	hotel	NOUN
ertr-528	102	7	reuse	reuse	NOUN
ertr-528	102	8	programs	program	NOUN
ertr-528	102	9	.	.	PUNCT
ertr-528	103	1	journal	journal	PROPN
ertr-528	103	2	of	of	ADP
ertr-528	103	3	business	business	NOUN
ertr-528	103	4	research	research	NOUN
ertr-528	103	5	,	,	PUNCT
ertr-528	103	6	63(2	63(2	NUM
ertr-528	103	7	)	)	PUNCT
ertr-528	103	8	,	,	PUNCT
ertr-528	103	9	166	166	NUM
ertr-528	103	10	-	-	SYM
ertr-528	103	11	172	172	NUM
ertr-528	103	12	.	.	PUNCT
ertr-528	104	1	skard	skard	PROPN
ertr-528	104	2	,	,	PUNCT
ertr-528	104	3	s.	s.	PROPN
ertr-528	104	4	,	,	PUNCT
ertr-528	104	5	&	&	CCONJ
ertr-528	104	6	thorbjørnsen	thorbjørnsen	PROPN
ertr-528	104	7	,	,	PUNCT
ertr-528	104	8	h.	h.	PROPN
ertr-528	104	9	(	(	PUNCT
ertr-528	104	10	2014	2014	NUM
ertr-528	104	11	)	)	PUNCT
ertr-528	104	12	.	.	PUNCT
ertr-528	104	13	is	be	AUX
ertr-528	104	14	publicity	publicity	NOUN
ertr-528	104	15	always	always	ADV
ertr-528	104	16	better	well	ADJ
ertr-528	104	17	than	than	ADP
ertr-528	104	18	advertising	advertise	VERB
ertr-528	104	19	?	?	PUNCT
ertr-528	105	1	the	the	DET
ertr-528	105	2	role	role	NOUN
ertr-528	105	3	of	of	ADP
ertr-528	105	4	brand	brand	NOUN
ertr-528	105	5	reputation	reputation	NOUN
ertr-528	105	6	in	in	ADP
ertr-528	105	7	communicating	communicate	VERB
ertr-528	105	8	corporate	corporate	ADJ
ertr-528	105	9	social	social	ADJ
ertr-528	105	10	responsibility	responsibility	NOUN
ertr-528	105	11	.	.	PUNCT
ertr-528	106	1	journal	journal	PROPN
ertr-528	106	2	of	of	ADP
ertr-528	106	3	business	business	NOUN
ertr-528	106	4	ethics	ethic	NOUN
ertr-528	106	5	,	,	PUNCT
ertr-528	106	6	124(1	124(1	NUM
ertr-528	106	7	)	)	PUNCT
ertr-528	106	8	,	,	PUNCT
ertr-528	106	9	149	149	NUM
ertr-528	106	10	-	-	SYM
ertr-528	106	11	160	160	NUM
ertr-528	106	12	.	.	PUNCT
ertr-528	107	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN