id	sid	tid	token	lemma	pos
ertr-543	1	1	e	e	X
ertr-543	1	2	-	-	NOUN
ertr-543	1	3	review	review	NOUN
ertr-543	1	4	of	of	ADP
ertr-543	1	5	tourism	tourism	NOUN
ertr-543	1	6	research	research	NOUN
ertr-543	1	7	(	(	PUNCT
ertr-543	1	8	ertr	ertr	NOUN
ertr-543	1	9	)	)	PUNCT
ertr-543	1	10	,	,	PUNCT
ertr-543	1	11	vol	vol	NOUN
ertr-543	1	12	.	.	PROPN
ertr-543	1	13	17	17	NUM
ertr-543	1	14	,	,	PUNCT
ertr-543	1	15	no	no	INTJ
ertr-543	1	16	.	.	NOUN
ertr-543	1	17	4	4	NUM
ertr-543	1	18	,	,	PUNCT
ertr-543	1	19	2019	2019	NUM
ertr-543	1	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	1	21	592	592	NUM
ertr-543	1	22	danielle	danielle	NOUN
ertr-543	1	23	barbe	barbe	PROPN
ertr-543	1	24	university	university	PROPN
ertr-543	1	25	of	of	ADP
ertr-543	1	26	florida	florida	PROPN
ertr-543	1	27	larissa	larissa	PROPN
ertr-543	1	28	neuburger	neuburger	PROPN
ertr-543	1	29	university	university	PROPN
ertr-543	1	30	of	of	ADP
ertr-543	1	31	florida	florida	PROPN
ertr-543	1	32	lori	lori	PROPN
ertr-543	1	33	pennington	pennington	PROPN
ertr-543	1	34	-	-	PUNCT
ertr-543	1	35	gray	gray	PROPN
ertr-543	1	36	university	university	PROPN
ertr-543	1	37	of	of	ADP
ertr-543	1	38	florida	florida	PROPN
ertr-543	1	39	follow	follow	VERB
ertr-543	1	40	us	we	PRON
ertr-543	1	41	on	on	ADP
ertr-543	1	42	instagram	instagram	PROPN
ertr-543	1	43	!	!	PUNCT
ertr-543	2	1	understanding	understand	VERB
ertr-543	2	2	the	the	DET
ertr-543	2	3	driving	drive	VERB
ertr-543	2	4	force	force	NOUN
ertr-543	2	5	behind	behind	ADP
ertr-543	2	6	following	follow	VERB
ertr-543	2	7	travel	travel	NOUN
ertr-543	2	8	accounts	account	NOUN
ertr-543	2	9	on	on	ADP
ertr-543	2	10	instagram	instagram	PROPN
ertr-543	2	11	instagram	instagram	PROPN
ertr-543	2	12	has	have	AUX
ertr-543	2	13	become	become	VERB
ertr-543	2	14	a	a	DET
ertr-543	2	15	popular	popular	ADJ
ertr-543	2	16	channel	channel	NOUN
ertr-543	2	17	to	to	PART
ertr-543	2	18	create	create	VERB
ertr-543	2	19	travel	travel	NOUN
ertr-543	2	20	inspiration	inspiration	NOUN
ertr-543	2	21	,	,	PUNCT
ertr-543	2	22	arouse	arouse	VERB
ertr-543	2	23	interest	interest	NOUN
ertr-543	2	24	in	in	ADP
ertr-543	2	25	a	a	DET
ertr-543	2	26	destination	destination	NOUN
ertr-543	2	27	,	,	PUNCT
ertr-543	2	28	and	and	CCONJ
ertr-543	2	29	act	act	VERB
ertr-543	2	30	as	as	ADP
ertr-543	2	31	electronic	electronic	ADJ
ertr-543	2	32	word	word	NOUN
ertr-543	2	33	-	-	PUNCT
ertr-543	2	34	of	of	ADP
ertr-543	2	35	-	-	PUNCT
ertr-543	2	36	mouth	mouth	NOUN
ertr-543	2	37	,	,	PUNCT
ertr-543	2	38	leading	lead	VERB
ertr-543	2	39	to	to	ADP
ertr-543	2	40	the	the	DET
ertr-543	2	41	growth	growth	NOUN
ertr-543	2	42	of	of	ADP
ertr-543	2	43	travel	travel	NOUN
ertr-543	2	44	influencers	influencer	NOUN
ertr-543	2	45	on	on	ADP
ertr-543	2	46	the	the	DET
ertr-543	2	47	platform	platform	NOUN
ertr-543	2	48	,	,	PUNCT
ertr-543	2	49	and	and	CCONJ
ertr-543	2	50	adoption	adoption	NOUN
ertr-543	2	51	of	of	ADP
ertr-543	2	52	influencer	influencer	NOUN
ertr-543	2	53	marketing	marketing	NOUN
ertr-543	2	54	by	by	ADP
ertr-543	2	55	destination	destination	NOUN
ertr-543	2	56	management	management	NOUN
ertr-543	2	57	organizations	organization	NOUN
ertr-543	2	58	(	(	PUNCT
ertr-543	2	59	dmos	dmos	PROPN
ertr-543	2	60	)	)	PUNCT
ertr-543	2	61	.	.	PUNCT
ertr-543	3	1	the	the	DET
ertr-543	3	2	purpose	purpose	NOUN
ertr-543	3	3	of	of	ADP
ertr-543	3	4	this	this	DET
ertr-543	3	5	study	study	NOUN
ertr-543	3	6	was	be	AUX
ertr-543	3	7	a	a	DET
ertr-543	3	8	first	first	ADJ
ertr-543	3	9	effort	effort	NOUN
ertr-543	3	10	to	to	PART
ertr-543	3	11	examine	examine	VERB
ertr-543	3	12	the	the	DET
ertr-543	3	13	motivational	motivational	ADJ
ertr-543	3	14	factors	factor	NOUN
ertr-543	3	15	behind	behind	ADP
ertr-543	3	16	following	follow	VERB
ertr-543	3	17	travel	travel	NOUN
ertr-543	3	18	-	-	PUNCT
ertr-543	3	19	related	relate	VERB
ertr-543	3	20	accounts	account	NOUN
ertr-543	3	21	on	on	ADP
ertr-543	3	22	instagram	instagram	PROPN
ertr-543	3	23	and	and	CCONJ
ertr-543	3	24	how	how	SCONJ
ertr-543	3	25	follower	follower	NOUN
ertr-543	3	26	motivations	motivation	NOUN
ertr-543	3	27	differ	differ	VERB
ertr-543	3	28	for	for	ADP
ertr-543	3	29	travel	travel	NOUN
ertr-543	3	30	influencers	influencer	NOUN
ertr-543	3	31	and	and	CCONJ
ertr-543	3	32	dmos	dmo	NOUN
ertr-543	3	33	.	.	PUNCT
ertr-543	4	1	a	a	DET
ertr-543	4	2	quantitative	quantitative	ADJ
ertr-543	4	3	survey	survey	NOUN
ertr-543	4	4	found	find	VERB
ertr-543	4	5	that	that	SCONJ
ertr-543	4	6	usefulness	usefulness	NOUN
ertr-543	4	7	,	,	PUNCT
ertr-543	4	8	enjoyment	enjoyment	NOUN
ertr-543	4	9	and	and	CCONJ
ertr-543	4	10	entertainment	entertainment	NOUN
ertr-543	4	11	are	be	AUX
ertr-543	4	12	the	the	DET
ertr-543	4	13	greatest	great	ADJ
ertr-543	4	14	motivational	motivational	ADJ
ertr-543	4	15	factors	factor	NOUN
ertr-543	4	16	for	for	ADP
ertr-543	4	17	following	follow	VERB
ertr-543	4	18	travel	travel	NOUN
ertr-543	4	19	accounts	account	NOUN
ertr-543	4	20	on	on	ADP
ertr-543	4	21	instagram	instagram	PROPN
ertr-543	4	22	,	,	PUNCT
ertr-543	4	23	and	and	CCONJ
ertr-543	4	24	users	user	NOUN
ertr-543	4	25	prefer	prefer	VERB
ertr-543	4	26	to	to	PART
ertr-543	4	27	follow	follow	VERB
ertr-543	4	28	dmo	dmo	NOUN
ertr-543	4	29	accounts	account	NOUN
ertr-543	4	30	for	for	ADP
ertr-543	4	31	incentives	incentive	NOUN
ertr-543	4	32	and	and	CCONJ
ertr-543	4	33	information	information	NOUN
ertr-543	4	34	.	.	PUNCT
ertr-543	5	1	theoretical	theoretical	ADJ
ertr-543	5	2	and	and	CCONJ
ertr-543	5	3	practical	practical	ADJ
ertr-543	5	4	implications	implication	NOUN
ertr-543	5	5	are	be	AUX
ertr-543	5	6	discussed	discuss	VERB
ertr-543	5	7	.	.	PUNCT
ertr-543	6	1	key	key	ADJ
ertr-543	6	2	words	word	NOUN
ertr-543	6	3	:	:	PUNCT
ertr-543	6	4	influencer	influencer	NOUN
ertr-543	6	5	marketing	marketing	NOUN
ertr-543	6	6	,	,	PUNCT
ertr-543	6	7	social	social	ADJ
ertr-543	6	8	media	medium	NOUN
ertr-543	6	9	,	,	PUNCT
ertr-543	6	10	instagram	instagram	PROPN
ertr-543	6	11	,	,	PUNCT
ertr-543	6	12	destination	destination	NOUN
ertr-543	6	13	marketing	marketing	NOUN
ertr-543	6	14	,	,	PUNCT
ertr-543	6	15	motivation	motivation	NOUN
ertr-543	6	16	danielle	danielle	PROPN
ertr-543	6	17	barbe	barbe	PROPN
ertr-543	6	18	,	,	PUNCT
ertr-543	6	19	ph.d	ph.d	PROPN
ertr-543	6	20	.	.	PUNCT
ertr-543	6	21	candidate	candidate	PROPN
ertr-543	6	22	department	department	PROPN
ertr-543	6	23	of	of	ADP
ertr-543	6	24	tourism	tourism	NOUN
ertr-543	6	25	,	,	PUNCT
ertr-543	6	26	hospitality	hospitality	NOUN
ertr-543	6	27	&	&	CCONJ
ertr-543	6	28	event	event	PROPN
ertr-543	6	29	management	management	PROPN
ertr-543	6	30	university	university	PROPN
ertr-543	6	31	of	of	ADP
ertr-543	6	32	florida	florida	PROPN
ertr-543	6	33	,	,	PUNCT
ertr-543	6	34	gainesville	gainesville	PROPN
ertr-543	6	35	,	,	PUNCT
ertr-543	6	36	fl	fl	PROPN
ertr-543	6	37	32611	32611	NUM
ertr-543	6	38	,	,	PUNCT
ertr-543	6	39	usa	usa	PROPN
ertr-543	6	40	tel	tel	PROPN
ertr-543	6	41	:	:	PUNCT
ertr-543	6	42	352	352	NUM
ertr-543	6	43	-	-	NUM
ertr-543	6	44	294	294	NUM
ertr-543	6	45	-	-	SYM
ertr-543	6	46	1680	1680	NUM
ertr-543	6	47	e	e	NOUN
ertr-543	6	48	-	-	NOUN
ertr-543	6	49	mail	mail	NOUN
ertr-543	6	50	:	:	PUNCT
ertr-543	6	51	dbarbe@ufl.edu	dbarbe@ufl.edu	VERB
ertr-543	6	52	larissa	larissa	PROPN
ertr-543	6	53	neuburger	neuburger	PROPN
ertr-543	6	54	,	,	PUNCT
ertr-543	6	55	ph.d	ph.d	PROPN
ertr-543	6	56	.	.	PROPN
ertr-543	6	57	student	student	PROPN
ertr-543	6	58	department	department	PROPN
ertr-543	6	59	of	of	ADP
ertr-543	6	60	tourism	tourism	NOUN
ertr-543	6	61	,	,	PUNCT
ertr-543	6	62	hospitality	hospitality	NOUN
ertr-543	6	63	&	&	CCONJ
ertr-543	6	64	event	event	PROPN
ertr-543	6	65	management	management	PROPN
ertr-543	6	66	university	university	PROPN
ertr-543	6	67	of	of	ADP
ertr-543	6	68	florida	florida	PROPN
ertr-543	6	69	,	,	PUNCT
ertr-543	6	70	gainesville	gainesville	PROPN
ertr-543	6	71	,	,	PUNCT
ertr-543	6	72	fl	fl	PROPN
ertr-543	6	73	32611	32611	NUM
ertr-543	6	74	,	,	PUNCT
ertr-543	6	75	usa	usa	PROPN
ertr-543	6	76	tel	tel	PROPN
ertr-543	6	77	:	:	PUNCT
ertr-543	6	78	352	352	NUM
ertr-543	6	79	-	-	NUM
ertr-543	6	80	294	294	NUM
ertr-543	6	81	-	-	SYM
ertr-543	6	82	1680	1680	NUM
ertr-543	6	83	e	e	NOUN
ertr-543	6	84	-	-	NOUN
ertr-543	6	85	mail	mail	NOUN
ertr-543	6	86	:	:	PUNCT
ertr-543	6	87	l.neuburger@ufl.edu	l.neuburger@ufl.edu	PROPN
ertr-543	6	88	lori	lori	PROPN
ertr-543	6	89	pennington	pennington	PROPN
ertr-543	6	90	-	-	PUNCT
ertr-543	6	91	gray	gray	PROPN
ertr-543	6	92	,	,	PUNCT
ertr-543	6	93	ph.d	ph.d	PROPN
ertr-543	6	94	.	.	PUNCT
ertr-543	7	1	department	department	PROPN
ertr-543	7	2	of	of	ADP
ertr-543	7	3	tourism	tourism	NOUN
ertr-543	7	4	,	,	PUNCT
ertr-543	7	5	hospitality	hospitality	NOUN
ertr-543	7	6	&	&	CCONJ
ertr-543	7	7	event	event	PROPN
ertr-543	7	8	management	management	PROPN
ertr-543	7	9	university	university	PROPN
ertr-543	7	10	of	of	ADP
ertr-543	7	11	florida	florida	PROPN
ertr-543	7	12	,	,	PUNCT
ertr-543	7	13	gainesville	gainesville	PROPN
ertr-543	7	14	,	,	PUNCT
ertr-543	7	15	fl	fl	PROPN
ertr-543	7	16	32611	32611	NUM
ertr-543	7	17	,	,	PUNCT
ertr-543	7	18	usa	usa	PROPN
ertr-543	7	19	tel	tel	PROPN
ertr-543	7	20	:	:	PUNCT
ertr-543	7	21	352	352	NUM
ertr-543	7	22	-	-	SYM
ertr-543	7	23	291	291	NUM
ertr-543	7	24	-	-	SYM
ertr-543	7	25	1657	1657	NUM
ertr-543	7	26	e	e	NOUN
ertr-543	7	27	-	-	NOUN
ertr-543	7	28	mail	mail	NOUN
ertr-543	7	29	:	:	PUNCT
ertr-543	7	30	penngray@hhp.ufl.edu	penngray@hhp.ufl.edu	NOUN
ertr-543	7	31	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	8	1	mailto:dbarbe@ufl.edu	mailto:dbarbe@ufl.edu	PROPN
ertr-543	8	2	mailto:l.neuburger@ufl.edu	mailto:l.neuburger@ufl.edu	NOUN
ertr-543	8	3	mailto:penngray@hhp.ufl.edu	mailto:penngray@hhp.ufl.edu	PROPN
ertr-543	8	4	e	e	X
ertr-543	8	5	-	-	NOUN
ertr-543	8	6	review	review	NOUN
ertr-543	8	7	of	of	ADP
ertr-543	8	8	tourism	tourism	NOUN
ertr-543	8	9	research	research	NOUN
ertr-543	8	10	(	(	PUNCT
ertr-543	8	11	ertr	ertr	NOUN
ertr-543	8	12	)	)	PUNCT
ertr-543	8	13	,	,	PUNCT
ertr-543	8	14	vol	vol	NOUN
ertr-543	8	15	.	.	PROPN
ertr-543	8	16	17	17	NUM
ertr-543	8	17	,	,	PUNCT
ertr-543	8	18	no	no	INTJ
ertr-543	8	19	.	.	NOUN
ertr-543	8	20	4	4	NUM
ertr-543	8	21	,	,	PUNCT
ertr-543	8	22	2019	2019	NUM
ertr-543	8	23	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	8	24	593	593	NUM
ertr-543	8	25	danielle	danielle	NOUN
ertr-543	8	26	barbe	barbe	NOUN
ertr-543	8	27	is	be	AUX
ertr-543	8	28	doctoral	doctoral	ADJ
ertr-543	8	29	candidate	candidate	NOUN
ertr-543	8	30	in	in	ADP
ertr-543	8	31	the	the	DET
ertr-543	8	32	department	department	NOUN
ertr-543	8	33	of	of	ADP
ertr-543	8	34	tourism	tourism	NOUN
ertr-543	8	35	,	,	PUNCT
ertr-543	8	36	hospitality	hospitality	NOUN
ertr-543	8	37	,	,	PUNCT
ertr-543	8	38	and	and	CCONJ
ertr-543	8	39	event	event	NOUN
ertr-543	8	40	management	management	NOUN
ertr-543	8	41	at	at	ADP
ertr-543	8	42	the	the	DET
ertr-543	8	43	university	university	PROPN
ertr-543	8	44	of	of	ADP
ertr-543	8	45	florida	florida	PROPN
ertr-543	8	46	.	.	PUNCT
ertr-543	9	1	danielle	danielle	PROPN
ertr-543	9	2	’s	’s	PART
ertr-543	9	3	research	research	NOUN
ertr-543	9	4	focuses	focus	VERB
ertr-543	9	5	on	on	ADP
ertr-543	9	6	social	social	ADJ
ertr-543	9	7	media	medium	NOUN
ertr-543	9	8	and	and	CCONJ
ertr-543	9	9	crisis	crisis	NOUN
ertr-543	9	10	communication	communication	NOUN
ertr-543	9	11	,	,	PUNCT
ertr-543	9	12	risk	risk	NOUN
ertr-543	9	13	and	and	CCONJ
ertr-543	9	14	crisis	crisis	NOUN
ertr-543	9	15	management	management	NOUN
ertr-543	9	16	,	,	PUNCT
ertr-543	9	17	and	and	CCONJ
ertr-543	9	18	social	social	ADJ
ertr-543	9	19	media	medium	NOUN
ertr-543	9	20	as	as	ADP
ertr-543	9	21	a	a	DET
ertr-543	9	22	destination	destination	NOUN
ertr-543	9	23	marketing	marketing	NOUN
ertr-543	9	24	tool	tool	NOUN
ertr-543	9	25	.	.	PUNCT
ertr-543	10	1	larissa	larissa	PROPN
ertr-543	10	2	neuburger	neuburger	NOUN
ertr-543	10	3	is	be	AUX
ertr-543	10	4	a	a	DET
ertr-543	10	5	phd	phd	NOUN
ertr-543	10	6	student	student	NOUN
ertr-543	10	7	and	and	CCONJ
ertr-543	10	8	teaching	teaching	NOUN
ertr-543	10	9	assistant	assistant	NOUN
ertr-543	10	10	at	at	ADP
ertr-543	10	11	the	the	DET
ertr-543	10	12	department	department	PROPN
ertr-543	10	13	of	of	ADP
ertr-543	10	14	tourism	tourism	NOUN
ertr-543	10	15	,	,	PUNCT
ertr-543	10	16	hospitality	hospitality	NOUN
ertr-543	10	17	,	,	PUNCT
ertr-543	10	18	and	and	CCONJ
ertr-543	10	19	event	event	NOUN
ertr-543	10	20	management	management	NOUN
ertr-543	10	21	at	at	ADP
ertr-543	10	22	the	the	DET
ertr-543	10	23	university	university	PROPN
ertr-543	10	24	of	of	ADP
ertr-543	10	25	florida	florida	PROPN
ertr-543	10	26	.	.	PUNCT
ertr-543	11	1	her	her	PRON
ertr-543	11	2	research	research	NOUN
ertr-543	11	3	interests	interest	NOUN
ertr-543	11	4	are	be	AUX
ertr-543	11	5	in	in	ADP
ertr-543	11	6	the	the	DET
ertr-543	11	7	area	area	NOUN
ertr-543	11	8	of	of	ADP
ertr-543	11	9	technology	technology	NOUN
ertr-543	11	10	in	in	ADP
ertr-543	11	11	tourism	tourism	NOUN
ertr-543	11	12	and	and	CCONJ
ertr-543	11	13	in	in	ADP
ertr-543	11	14	particular	particular	ADJ
ertr-543	11	15	immersive	immersive	NOUN
ertr-543	11	16	technologies	technology	NOUN
ertr-543	11	17	such	such	ADJ
ertr-543	11	18	as	as	ADP
ertr-543	11	19	augmented	augmented	ADJ
ertr-543	11	20	and	and	CCONJ
ertr-543	11	21	virtual	virtual	ADJ
ertr-543	11	22	technology	technology	NOUN
ertr-543	11	23	as	as	ADV
ertr-543	11	24	well	well	ADV
ertr-543	11	25	as	as	ADP
ertr-543	11	26	tourist	tourist	NOUN
ertr-543	11	27	experience	experience	NOUN
ertr-543	11	28	.	.	PUNCT
ertr-543	12	1	dr	dr	PROPN
ertr-543	12	2	.	.	PROPN
ertr-543	12	3	lori	lori	PROPN
ertr-543	12	4	pennington	pennington	PROPN
ertr-543	12	5	-	-	PUNCT
ertr-543	12	6	gray	gray	PROPN
ertr-543	12	7	is	be	AUX
ertr-543	12	8	the	the	DET
ertr-543	12	9	director	director	NOUN
ertr-543	12	10	of	of	ADP
ertr-543	12	11	the	the	DET
ertr-543	12	12	eric	eric	PROPN
ertr-543	12	13	friedheim	friedheim	PROPN
ertr-543	12	14	tourism	tourism	PROPN
ertr-543	12	15	institute	institute	PROPN
ertr-543	12	16	at	at	ADP
ertr-543	12	17	the	the	DET
ertr-543	12	18	university	university	PROPN
ertr-543	12	19	of	of	ADP
ertr-543	12	20	florida	florida	PROPN
ertr-543	12	21	and	and	CCONJ
ertr-543	12	22	professor	professor	NOUN
ertr-543	12	23	in	in	ADP
ertr-543	12	24	the	the	DET
ertr-543	12	25	department	department	NOUN
ertr-543	12	26	of	of	ADP
ertr-543	12	27	tourism	tourism	NOUN
ertr-543	12	28	,	,	PUNCT
ertr-543	12	29	hospitality	hospitality	NOUN
ertr-543	12	30	,	,	PUNCT
ertr-543	12	31	and	and	CCONJ
ertr-543	12	32	event	event	NOUN
ertr-543	12	33	management	management	NOUN
ertr-543	12	34	.	.	PUNCT
ertr-543	13	1	her	her	PRON
ertr-543	13	2	current	current	ADJ
ertr-543	13	3	research	research	NOUN
ertr-543	13	4	primarily	primarily	ADV
ertr-543	13	5	focuses	focus	VERB
ertr-543	13	6	on	on	ADP
ertr-543	13	7	crisis	crisis	NOUN
ertr-543	13	8	management	management	NOUN
ertr-543	13	9	strategies	strategy	NOUN
ertr-543	13	10	for	for	ADP
ertr-543	13	11	the	the	DET
ertr-543	13	12	tourism	tourism	NOUN
ertr-543	13	13	industry	industry	NOUN
ertr-543	13	14	.	.	PUNCT
ertr-543	14	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	15	1	e	e	X
ertr-543	15	2	-	-	NOUN
ertr-543	15	3	review	review	NOUN
ertr-543	15	4	of	of	ADP
ertr-543	15	5	tourism	tourism	NOUN
ertr-543	15	6	research	research	NOUN
ertr-543	15	7	(	(	PUNCT
ertr-543	15	8	ertr	ertr	NOUN
ertr-543	15	9	)	)	PUNCT
ertr-543	15	10	,	,	PUNCT
ertr-543	15	11	vol	vol	NOUN
ertr-543	15	12	.	.	PROPN
ertr-543	15	13	17	17	NUM
ertr-543	15	14	,	,	PUNCT
ertr-543	15	15	no	no	INTJ
ertr-543	15	16	.	.	NOUN
ertr-543	15	17	4	4	NUM
ertr-543	15	18	,	,	PUNCT
ertr-543	15	19	2019	2019	NUM
ertr-543	15	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	15	21	594	594	NUM
ertr-543	15	22	introduction	introduction	NOUN
ertr-543	15	23	in	in	ADP
ertr-543	15	24	2010	2010	NUM
ertr-543	15	25	,	,	PUNCT
ertr-543	15	26	xiang	xiang	PROPN
ertr-543	15	27	and	and	CCONJ
ertr-543	15	28	gretzel	gretzel	ADJ
ertr-543	15	29	(	(	PUNCT
ertr-543	15	30	2010	2010	NUM
ertr-543	15	31	)	)	PUNCT
ertr-543	15	32	predicted	predict	VERB
ertr-543	15	33	social	social	ADJ
ertr-543	15	34	media	medium	NOUN
ertr-543	15	35	to	to	PART
ertr-543	15	36	change	change	VERB
ertr-543	15	37	how	how	SCONJ
ertr-543	15	38	tourism	tourism	NOUN
ertr-543	15	39	businesses	business	NOUN
ertr-543	15	40	and	and	CCONJ
ertr-543	15	41	suppliers	supplier	NOUN
ertr-543	15	42	market	market	NOUN
ertr-543	15	43	to	to	PART
ertr-543	15	44	and	and	CCONJ
ertr-543	15	45	communicate	communicate	VERB
ertr-543	15	46	with	with	ADP
ertr-543	15	47	their	their	PRON
ertr-543	15	48	customers	customer	NOUN
ertr-543	15	49	.	.	PUNCT
ertr-543	16	1	ten	ten	NUM
ertr-543	16	2	years	year	NOUN
ertr-543	16	3	later	later	ADV
ertr-543	16	4	,	,	PUNCT
ertr-543	16	5	tourism	tourism	NOUN
ertr-543	16	6	marketing	marketing	NOUN
ertr-543	16	7	has	have	AUX
ertr-543	16	8	in	in	ADP
ertr-543	16	9	fact	fact	NOUN
ertr-543	16	10	been	be	AUX
ertr-543	16	11	shaped	shape	VERB
ertr-543	16	12	by	by	ADP
ertr-543	16	13	social	social	ADJ
ertr-543	16	14	media	medium	NOUN
ertr-543	16	15	and	and	CCONJ
ertr-543	16	16	the	the	DET
ertr-543	16	17	power	power	NOUN
ertr-543	16	18	of	of	ADP
ertr-543	16	19	user	user	NOUN
ertr-543	16	20	-	-	PUNCT
ertr-543	16	21	generated	generate	VERB
ertr-543	16	22	content	content	NOUN
ertr-543	16	23	(	(	PUNCT
ertr-543	16	24	ugc	ugc	PROPN
ertr-543	16	25	)	)	PUNCT
ertr-543	16	26	.	.	PUNCT
ertr-543	17	1	social	social	ADJ
ertr-543	17	2	media	medium	NOUN
ertr-543	17	3	has	have	AUX
ertr-543	17	4	transformed	transform	VERB
ertr-543	17	5	both	both	PRON
ertr-543	17	6	how	how	SCONJ
ertr-543	17	7	tourism	tourism	NOUN
ertr-543	17	8	organizations	organization	NOUN
ertr-543	17	9	operate	operate	VERB
ertr-543	17	10	,	,	PUNCT
ertr-543	17	11	communicate	communicate	VERB
ertr-543	17	12	with	with	ADP
ertr-543	17	13	,	,	PUNCT
ertr-543	17	14	and	and	CCONJ
ertr-543	17	15	market	market	VERB
ertr-543	17	16	themselves	themselves	PRON
ertr-543	17	17	to	to	ADP
ertr-543	17	18	tourists	tourist	NOUN
ertr-543	17	19	,	,	PUNCT
ertr-543	17	20	as	as	ADV
ertr-543	17	21	well	well	ADV
ertr-543	17	22	as	as	ADP
ertr-543	17	23	how	how	SCONJ
ertr-543	17	24	tourists	tourist	NOUN
ertr-543	17	25	search	search	VERB
ertr-543	17	26	for	for	ADP
ertr-543	17	27	,	,	PUNCT
ertr-543	17	28	obtain	obtain	VERB
ertr-543	17	29	,	,	PUNCT
ertr-543	17	30	share	share	NOUN
ertr-543	17	31	,	,	PUNCT
ertr-543	17	32	and	and	CCONJ
ertr-543	17	33	produce	produce	VERB
ertr-543	17	34	travel	travel	NOUN
ertr-543	17	35	information	information	NOUN
ertr-543	17	36	.	.	PUNCT
ertr-543	18	1	destination	destination	NOUN
ertr-543	18	2	management	management	NOUN
ertr-543	18	3	organizations	organization	NOUN
ertr-543	18	4	(	(	PUNCT
ertr-543	18	5	dmos	dmos	PROPN
ertr-543	18	6	)	)	PUNCT
ertr-543	18	7	can	can	AUX
ertr-543	18	8	no	no	ADV
ertr-543	18	9	longer	long	ADV
ertr-543	18	10	ignore	ignore	VERB
ertr-543	18	11	the	the	DET
ertr-543	18	12	power	power	NOUN
ertr-543	18	13	of	of	ADP
ertr-543	18	14	social	social	ADJ
ertr-543	18	15	media	medium	NOUN
ertr-543	18	16	and	and	CCONJ
ertr-543	18	17	today	today	NOUN
ertr-543	18	18	,	,	PUNCT
ertr-543	18	19	most	most	ADJ
ertr-543	18	20	dmos	dmo	NOUN
ertr-543	18	21	are	be	AUX
ertr-543	18	22	active	active	ADJ
ertr-543	18	23	on	on	ADP
ertr-543	18	24	at	at	ADV
ertr-543	18	25	least	least	ADV
ertr-543	18	26	one	one	NUM
ertr-543	18	27	social	social	ADJ
ertr-543	18	28	media	medium	NOUN
ertr-543	18	29	platform	platform	NOUN
ertr-543	18	30	,	,	PUNCT
ertr-543	18	31	primarily	primarily	ADV
ertr-543	18	32	for	for	ADP
ertr-543	18	33	marketing	marketing	NOUN
ertr-543	18	34	and	and	CCONJ
ertr-543	18	35	management	management	NOUN
ertr-543	18	36	purposes	purpose	NOUN
ertr-543	18	37	(	(	PUNCT
ertr-543	18	38	uşaklı	uşaklı	NOUN
ertr-543	18	39	,	,	PUNCT
ertr-543	18	40	koç	koç	PROPN
ertr-543	18	41	,	,	PUNCT
ertr-543	18	42	&	&	CCONJ
ertr-543	18	43	sönmez	sönmez	PROPN
ertr-543	18	44	,	,	PUNCT
ertr-543	18	45	2019	2019	NUM
ertr-543	18	46	)	)	PUNCT
ertr-543	18	47	.	.	PUNCT
ertr-543	19	1	literature	literature	NOUN
ertr-543	19	2	on	on	ADP
ertr-543	19	3	social	social	ADJ
ertr-543	19	4	media	medium	NOUN
ertr-543	19	5	and	and	CCONJ
ertr-543	19	6	tourism	tourism	NOUN
ertr-543	19	7	has	have	AUX
ertr-543	19	8	focused	focus	VERB
ertr-543	19	9	heavily	heavily	ADV
ertr-543	19	10	on	on	ADP
ertr-543	19	11	facebook	facebook	PROPN
ertr-543	19	12	,	,	PUNCT
ertr-543	19	13	twitter	twitter	NOUN
ertr-543	19	14	,	,	PUNCT
ertr-543	19	15	and	and	CCONJ
ertr-543	19	16	review	review	VERB
ertr-543	19	17	platforms	platform	NOUN
ertr-543	19	18	such	such	ADJ
ertr-543	19	19	as	as	ADP
ertr-543	19	20	tripadvisor	tripadvisor	PROPN
ertr-543	19	21	(	(	PUNCT
ertr-543	19	22	lu	lu	PROPN
ertr-543	19	23	,	,	PUNCT
ertr-543	19	24	chen	chen	PROPN
ertr-543	19	25	,	,	PUNCT
ertr-543	19	26	&	&	CCONJ
ertr-543	19	27	law	law	NOUN
ertr-543	19	28	,	,	PUNCT
ertr-543	19	29	2018	2018	NUM
ertr-543	19	30	;	;	PUNCT
ertr-543	19	31	nusair	nusair	NOUN
ertr-543	19	32	,	,	PUNCT
ertr-543	19	33	butt	butt	NOUN
ertr-543	19	34	,	,	PUNCT
ertr-543	19	35	&	&	CCONJ
ertr-543	19	36	nikhashemi	nikhashemi	PROPN
ertr-543	19	37	,	,	PUNCT
ertr-543	19	38	2019	2019	NUM
ertr-543	19	39	)	)	PUNCT
ertr-543	19	40	.	.	PUNCT
ertr-543	20	1	instagram	instagram	PROPN
ertr-543	20	2	,	,	PUNCT
ertr-543	20	3	an	an	DET
ertr-543	20	4	image	image	NOUN
ertr-543	20	5	-	-	PUNCT
ertr-543	20	6	based	base	VERB
ertr-543	20	7	social	social	ADJ
ertr-543	20	8	media	medium	NOUN
ertr-543	20	9	platform	platform	NOUN
ertr-543	20	10	,	,	PUNCT
ertr-543	20	11	has	have	AUX
ertr-543	20	12	surpassed	surpass	VERB
ertr-543	20	13	twitter	twitter	NOUN
ertr-543	20	14	in	in	ADP
ertr-543	20	15	the	the	DET
ertr-543	20	16	number	number	NOUN
ertr-543	20	17	of	of	ADP
ertr-543	20	18	active	active	ADJ
ertr-543	20	19	users	user	NOUN
ertr-543	20	20	,	,	PUNCT
ertr-543	20	21	reaching	reach	VERB
ertr-543	20	22	1	1	NUM
ertr-543	20	23	billion	billion	NUM
ertr-543	20	24	monthly	monthly	ADJ
ertr-543	20	25	active	active	ADJ
ertr-543	20	26	users	user	NOUN
ertr-543	20	27	and	and	CCONJ
ertr-543	20	28	500	500	NUM
ertr-543	20	29	million	million	NUM
ertr-543	20	30	daily	daily	ADJ
ertr-543	20	31	users	user	NOUN
ertr-543	20	32	in	in	ADP
ertr-543	20	33	2019	2019	NUM
ertr-543	20	34	(	(	PUNCT
ertr-543	20	35	clement	clement	NOUN
ertr-543	20	36	,	,	PUNCT
ertr-543	20	37	2019	2019	NUM
ertr-543	20	38	)	)	PUNCT
ertr-543	20	39	.	.	PUNCT
ertr-543	21	1	instagram	instagram	PROPN
ertr-543	21	2	is	be	AUX
ertr-543	21	3	now	now	ADV
ertr-543	21	4	the	the	DET
ertr-543	21	5	third	third	ADJ
ertr-543	21	6	most	most	ADV
ertr-543	21	7	popular	popular	ADJ
ertr-543	21	8	social	social	ADJ
ertr-543	21	9	media	medium	NOUN
ertr-543	21	10	platform	platform	NOUN
ertr-543	21	11	in	in	ADP
ertr-543	21	12	the	the	DET
ertr-543	21	13	united	united	PROPN
ertr-543	21	14	states	states	PROPN
ertr-543	21	15	in	in	ADP
ertr-543	21	16	2019	2019	NUM
ertr-543	21	17	and	and	CCONJ
ertr-543	21	18	the	the	DET
ertr-543	21	19	only	only	ADJ
ertr-543	21	20	platform	platform	NOUN
ertr-543	21	21	that	that	PRON
ertr-543	21	22	has	have	AUX
ertr-543	21	23	experienced	experience	VERB
ertr-543	21	24	an	an	DET
ertr-543	21	25	increase	increase	NOUN
ertr-543	21	26	of	of	ADP
ertr-543	21	27	users	user	NOUN
ertr-543	21	28	since	since	SCONJ
ertr-543	21	29	2016	2016	NUM
ertr-543	21	30	(	(	PUNCT
ertr-543	21	31	perrin	perrin	PROPN
ertr-543	21	32	&	&	CCONJ
ertr-543	21	33	anderson	anderson	PROPN
ertr-543	21	34	,	,	PUNCT
ertr-543	21	35	2019	2019	NUM
ertr-543	21	36	;	;	PUNCT
ertr-543	21	37	influencer	influencer	NOUN
ertr-543	21	38	marketing	marketing	NOUN
ertr-543	21	39	hub	hub	NOUN
ertr-543	21	40	,	,	PUNCT
ertr-543	21	41	2019	2019	NUM
ertr-543	21	42	)	)	PUNCT
ertr-543	21	43	.	.	PUNCT
ertr-543	22	1	tourists	tourist	NOUN
ertr-543	22	2	have	have	AUX
ertr-543	22	3	adopted	adopt	VERB
ertr-543	22	4	instagram	instagram	PROPN
ertr-543	22	5	as	as	ADP
ertr-543	22	6	their	their	PRON
ertr-543	22	7	platform	platform	NOUN
ertr-543	22	8	to	to	PART
ertr-543	22	9	share	share	VERB
ertr-543	22	10	photos	photo	NOUN
ertr-543	22	11	and	and	CCONJ
ertr-543	22	12	videos	video	NOUN
ertr-543	22	13	of	of	ADP
ertr-543	22	14	their	their	PRON
ertr-543	22	15	travel	travel	NOUN
ertr-543	22	16	experiences	experience	NOUN
ertr-543	22	17	with	with	ADP
ertr-543	22	18	others	other	NOUN
ertr-543	22	19	,	,	PUNCT
ertr-543	22	20	and	and	CCONJ
ertr-543	22	21	dmos	dmo	NOUN
ertr-543	22	22	have	have	AUX
ertr-543	22	23	similarly	similarly	ADV
ertr-543	22	24	adopted	adopt	VERB
ertr-543	22	25	instagram	instagram	PROPN
ertr-543	22	26	to	to	PART
ertr-543	22	27	promote	promote	VERB
ertr-543	22	28	the	the	DET
ertr-543	22	29	destination	destination	NOUN
ertr-543	22	30	through	through	ADP
ertr-543	22	31	pictures	picture	NOUN
ertr-543	22	32	,	,	PUNCT
ertr-543	22	33	and	and	CCONJ
ertr-543	22	34	videos	video	NOUN
ertr-543	22	35	.	.	PUNCT
ertr-543	23	1	along	along	ADP
ertr-543	23	2	with	with	ADP
ertr-543	23	3	its	its	PRON
ertr-543	23	4	photoand	photoand	NOUN
ertr-543	23	5	video	video	NOUN
ertr-543	23	6	-	-	PUNCT
ertr-543	23	7	sharing	share	VERB
ertr-543	23	8	capabilities	capability	NOUN
ertr-543	23	9	,	,	PUNCT
ertr-543	23	10	instagram	instagram	PROPN
ertr-543	23	11	is	be	AUX
ertr-543	23	12	one	one	NUM
ertr-543	23	13	of	of	ADP
ertr-543	23	14	the	the	DET
ertr-543	23	15	most	most	ADV
ertr-543	23	16	popular	popular	ADJ
ertr-543	23	17	platforms	platform	NOUN
ertr-543	23	18	for	for	ADP
ertr-543	23	19	influencer	influencer	NOUN
ertr-543	23	20	marketing	marketing	NOUN
ertr-543	23	21	(	(	PUNCT
ertr-543	23	22	evans	evans	PROPN
ertr-543	23	23	,	,	PUNCT
ertr-543	23	24	phua	phua	PROPN
ertr-543	23	25	,	,	PUNCT
ertr-543	23	26	lim	lim	PROPN
ertr-543	23	27	,	,	PUNCT
ertr-543	23	28	&	&	CCONJ
ertr-543	23	29	jun	jun	PROPN
ertr-543	23	30	,	,	PUNCT
ertr-543	23	31	2017	2017	NUM
ertr-543	23	32	;	;	PUNCT
ertr-543	23	33	del	del	PROPN
ertr-543	23	34	rowe	rowe	PROPN
ertr-543	23	35	,	,	PUNCT
ertr-543	23	36	2018	2018	NUM
ertr-543	23	37	)	)	PUNCT
ertr-543	23	38	.	.	PUNCT
ertr-543	24	1	influencer	influencer	NOUN
ertr-543	24	2	marketing	marketing	NOUN
ertr-543	24	3	refers	refer	VERB
ertr-543	24	4	to	to	ADP
ertr-543	24	5	the	the	DET
ertr-543	24	6	marketing	marketing	NOUN
ertr-543	24	7	and	and	CCONJ
ertr-543	24	8	promotion	promotion	NOUN
ertr-543	24	9	of	of	ADP
ertr-543	24	10	products	product	NOUN
ertr-543	24	11	or	or	CCONJ
ertr-543	24	12	services	service	NOUN
ertr-543	24	13	through	through	ADP
ertr-543	24	14	content	content	NOUN
ertr-543	24	15	and	and	CCONJ
ertr-543	24	16	messages	message	NOUN
ertr-543	24	17	spread	spread	VERB
ertr-543	24	18	by	by	ADP
ertr-543	24	19	influential	influential	ADJ
ertr-543	24	20	social	social	ADJ
ertr-543	24	21	media	medium	NOUN
ertr-543	24	22	users	user	NOUN
ertr-543	24	23	(	(	PUNCT
ertr-543	24	24	carter	carter	NOUN
ertr-543	24	25	,	,	PUNCT
ertr-543	24	26	2016	2016	NUM
ertr-543	24	27	)	)	PUNCT
ertr-543	24	28	.	.	PUNCT
ertr-543	25	1	instead	instead	ADV
ertr-543	25	2	of	of	ADP
ertr-543	25	3	using	use	VERB
ertr-543	25	4	endorsements	endorsement	NOUN
ertr-543	25	5	from	from	ADP
ertr-543	25	6	well	well	ADV
ertr-543	25	7	-	-	PUNCT
ertr-543	25	8	known	know	VERB
ertr-543	25	9	celebrities	celebrity	NOUN
ertr-543	25	10	,	,	PUNCT
ertr-543	25	11	such	such	ADJ
ertr-543	25	12	as	as	ADP
ertr-543	25	13	actors	actor	NOUN
ertr-543	25	14	,	,	PUNCT
ertr-543	25	15	musicians	musician	NOUN
ertr-543	25	16	or	or	CCONJ
ertr-543	25	17	athletes	athlete	NOUN
ertr-543	25	18	,	,	PUNCT
ertr-543	25	19	influencer	influencer	NOUN
ertr-543	25	20	marketing	marketing	NOUN
ertr-543	25	21	involves	involve	VERB
ertr-543	25	22	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-543	25	23	e	e	NOUN
ertr-543	25	24	-	-	NOUN
ertr-543	25	25	review	review	NOUN
ertr-543	25	26	of	of	ADP
ertr-543	25	27	tourism	tourism	NOUN
ertr-543	25	28	research	research	NOUN
ertr-543	25	29	(	(	PUNCT
ertr-543	25	30	ertr	ertr	NOUN
ertr-543	25	31	)	)	PUNCT
ertr-543	25	32	,	,	PUNCT
ertr-543	25	33	vol	vol	NOUN
ertr-543	25	34	.	.	PROPN
ertr-543	25	35	17	17	NUM
ertr-543	25	36	,	,	PUNCT
ertr-543	25	37	no	no	INTJ
ertr-543	25	38	.	.	NOUN
ertr-543	25	39	4	4	NUM
ertr-543	25	40	,	,	PUNCT
ertr-543	25	41	2019	2019	NUM
ertr-543	25	42	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	25	43	595	595	NUM
ertr-543	25	44	endorsements	endorsement	NOUN
ertr-543	25	45	from	from	ADP
ertr-543	25	46	individuals	individual	NOUN
ertr-543	25	47	who	who	PRON
ertr-543	25	48	gained	gain	VERB
ertr-543	25	49	popularity	popularity	NOUN
ertr-543	25	50	solely	solely	ADV
ertr-543	25	51	through	through	ADP
ertr-543	25	52	the	the	DET
ertr-543	25	53	reputation	reputation	NOUN
ertr-543	25	54	they	they	PRON
ertr-543	25	55	garnered	garner	VERB
ertr-543	25	56	from	from	ADP
ertr-543	25	57	the	the	DET
ertr-543	25	58	content	content	NOUN
ertr-543	25	59	they	they	PRON
ertr-543	25	60	post	post	VERB
ertr-543	25	61	on	on	ADP
ertr-543	25	62	social	social	ADJ
ertr-543	25	63	media	medium	NOUN
ertr-543	25	64	(	(	PUNCT
ertr-543	25	65	del	del	PROPN
ertr-543	25	66	rowe	rowe	PROPN
ertr-543	25	67	,	,	PUNCT
ertr-543	25	68	2018	2018	NUM
ertr-543	25	69	;	;	PUNCT
ertr-543	25	70	khamis	khamis	PROPN
ertr-543	25	71	,	,	PUNCT
ertr-543	25	72	ang	ang	PROPN
ertr-543	25	73	,	,	PUNCT
ertr-543	25	74	&	&	CCONJ
ertr-543	25	75	welling	welling	PROPN
ertr-543	25	76	,	,	PUNCT
ertr-543	25	77	2017	2017	NUM
ertr-543	25	78	)	)	PUNCT
ertr-543	25	79	.	.	PUNCT
ertr-543	26	1	termed	term	VERB
ertr-543	26	2	‘	'	PUNCT
ertr-543	26	3	social	social	ADJ
ertr-543	26	4	media	medium	NOUN
ertr-543	26	5	celebrities	celebrity	NOUN
ertr-543	26	6	’	'	PUNCT
ertr-543	26	7	,	,	PUNCT
ertr-543	26	8	‘	'	PUNCT
ertr-543	26	9	micro	micro	NOUN
ertr-543	26	10	-	-	NOUN
ertr-543	26	11	celebrities	celebrity	NOUN
ertr-543	26	12	’	'	PUNCT
ertr-543	26	13	or	or	CCONJ
ertr-543	26	14	‘	'	PUNCT
ertr-543	26	15	digital	digital	ADJ
ertr-543	26	16	influencers	influencer	NOUN
ertr-543	26	17	’	'	PUNCT
ertr-543	26	18	due	due	ADP
ertr-543	26	19	to	to	ADP
ertr-543	26	20	their	their	PRON
ertr-543	26	21	wide	wide	ADJ
ertr-543	26	22	network	network	NOUN
ertr-543	26	23	and	and	CCONJ
ertr-543	26	24	ability	ability	NOUN
ertr-543	26	25	to	to	PART
ertr-543	26	26	influence	influence	VERB
ertr-543	26	27	their	their	PRON
ertr-543	26	28	audience	audience	NOUN
ertr-543	26	29	,	,	PUNCT
ertr-543	26	30	influencers	influencer	NOUN
ertr-543	26	31	are	be	AUX
ertr-543	26	32	viewed	view	VERB
ertr-543	26	33	as	as	ADP
ertr-543	26	34	more	more	ADV
ertr-543	26	35	relatable	relatable	ADJ
ertr-543	26	36	than	than	ADP
ertr-543	26	37	traditional	traditional	ADJ
ertr-543	26	38	celebrities	celebrity	NOUN
ertr-543	26	39	and	and	CCONJ
ertr-543	26	40	thus	thus	ADV
ertr-543	26	41	provide	provide	VERB
ertr-543	26	42	a	a	DET
ertr-543	26	43	powerful	powerful	ADJ
ertr-543	26	44	mechanism	mechanism	NOUN
ertr-543	26	45	for	for	ADP
ertr-543	26	46	electronic	electronic	ADJ
ertr-543	26	47	-	-	PUNCT
ertr-543	26	48	word	word	NOUN
ertr-543	26	49	-	-	PUNCT
ertr-543	26	50	of	of	ADP
ertr-543	26	51	-	-	PUNCT
ertr-543	26	52	mouth	mouth	NOUN
ertr-543	26	53	(	(	PUNCT
ertr-543	26	54	ewom	ewom	NOUN
ertr-543	26	55	)	)	PUNCT
ertr-543	26	56	(	(	PUNCT
ertr-543	26	57	evans	evans	PROPN
ertr-543	26	58	et	et	PROPN
ertr-543	26	59	al	al	PROPN
ertr-543	26	60	.	.	PROPN
ertr-543	26	61	,	,	PUNCT
ertr-543	26	62	2017	2017	NUM
ertr-543	26	63	)	)	PUNCT
ertr-543	26	64	.	.	PUNCT
ertr-543	27	1	influencers	influencer	NOUN
ertr-543	27	2	on	on	ADP
ertr-543	27	3	instagram	instagram	PROPN
ertr-543	27	4	have	have	AUX
ertr-543	27	5	also	also	ADV
ertr-543	27	6	become	become	VERB
ertr-543	27	7	popular	popular	ADJ
ertr-543	27	8	for	for	ADP
ertr-543	27	9	tourism	tourism	NOUN
ertr-543	27	10	marketing	marketing	NOUN
ertr-543	27	11	.	.	PUNCT
ertr-543	28	1	dmos	dmos	PROPN
ertr-543	28	2	have	have	AUX
ertr-543	28	3	realized	realize	VERB
ertr-543	28	4	the	the	DET
ertr-543	28	5	benefits	benefit	NOUN
ertr-543	28	6	of	of	ADP
ertr-543	28	7	instagram	instagram	PROPN
ertr-543	28	8	influencers	influencer	NOUN
ertr-543	28	9	and	and	CCONJ
ertr-543	28	10	are	be	AUX
ertr-543	28	11	increasingly	increasingly	ADV
ertr-543	28	12	collaborating	collaborate	VERB
ertr-543	28	13	with	with	ADP
ertr-543	28	14	or	or	CCONJ
ertr-543	28	15	hiring	hire	VERB
ertr-543	28	16	them	they	PRON
ertr-543	28	17	to	to	PART
ertr-543	28	18	showcase	showcase	VERB
ertr-543	28	19	their	their	PRON
ertr-543	28	20	destination	destination	NOUN
ertr-543	28	21	.	.	PUNCT
ertr-543	29	1	for	for	ADP
ertr-543	29	2	example	example	NOUN
ertr-543	29	3	,	,	PUNCT
ertr-543	29	4	an	an	DET
ertr-543	29	5	influencer	influencer	NOUN
ertr-543	29	6	campaign	campaign	NOUN
ertr-543	29	7	by	by	ADP
ertr-543	29	8	visit	visit	NOUN
ertr-543	29	9	philadelphia	philadelphia	PROPN
ertr-543	29	10	generated	generate	VERB
ertr-543	29	11	2.2	2.2	NUM
ertr-543	29	12	million	million	NUM
ertr-543	29	13	impressions	impression	NOUN
ertr-543	29	14	(	(	PUNCT
ertr-543	29	15	visit	visit	VERB
ertr-543	29	16	philadelphia	philadelphia	PROPN
ertr-543	29	17	,	,	PUNCT
ertr-543	29	18	2017	2017	NUM
ertr-543	29	19	)	)	PUNCT
ertr-543	29	20	,	,	PUNCT
ertr-543	29	21	and	and	CCONJ
ertr-543	29	22	the	the	DET
ertr-543	29	23	island	island	NOUN
ertr-543	29	24	of	of	ADP
ertr-543	29	25	curaçao	curaçao	PROPN
ertr-543	29	26	’s	’s	PART
ertr-543	29	27	influencer	influencer	NOUN
ertr-543	29	28	campaign	campaign	NOUN
ertr-543	29	29	reached	reach	VERB
ertr-543	29	30	nearly	nearly	ADV
ertr-543	29	31	10	10	NUM
ertr-543	29	32	million	million	NUM
ertr-543	29	33	people	people	NOUN
ertr-543	29	34	(	(	PUNCT
ertr-543	29	35	pmyb	pmyb	PROPN
ertr-543	29	36	,	,	PUNCT
ertr-543	29	37	2019	2019	NUM
ertr-543	29	38	)	)	PUNCT
ertr-543	29	39	.	.	PUNCT
ertr-543	30	1	with	with	ADP
ertr-543	30	2	such	such	DET
ertr-543	30	3	a	a	DET
ertr-543	30	4	wide	wide	ADJ
ertr-543	30	5	reach	reach	NOUN
ertr-543	30	6	and	and	CCONJ
ertr-543	30	7	large	large	ADJ
ertr-543	30	8	number	number	NOUN
ertr-543	30	9	of	of	ADP
ertr-543	30	10	impressions	impression	NOUN
ertr-543	30	11	,	,	PUNCT
ertr-543	30	12	examining	examine	VERB
ertr-543	30	13	the	the	DET
ertr-543	30	14	effect	effect	NOUN
ertr-543	30	15	instagram	instagram	PROPN
ertr-543	30	16	influencers	influencer	NOUN
ertr-543	30	17	have	have	VERB
ertr-543	30	18	on	on	ADP
ertr-543	30	19	a	a	DET
ertr-543	30	20	destination	destination	NOUN
ertr-543	30	21	has	have	AUX
ertr-543	30	22	been	be	AUX
ertr-543	30	23	an	an	DET
ertr-543	30	24	emerging	emerge	VERB
ertr-543	30	25	topic	topic	NOUN
ertr-543	30	26	in	in	ADP
ertr-543	30	27	the	the	DET
ertr-543	30	28	tourism	tourism	NOUN
ertr-543	30	29	literature	literature	NOUN
ertr-543	30	30	,	,	PUNCT
ertr-543	30	31	particularly	particularly	ADV
ertr-543	30	32	in	in	ADP
ertr-543	30	33	relation	relation	NOUN
ertr-543	30	34	to	to	PART
ertr-543	30	35	travel	travel	VERB
ertr-543	30	36	intentions	intention	NOUN
ertr-543	30	37	and	and	CCONJ
ertr-543	30	38	destination	destination	NOUN
ertr-543	30	39	image	image	NOUN
ertr-543	30	40	(	(	PUNCT
ertr-543	30	41	e.g.	e.g.	ADV
ertr-543	30	42	chatzigeorgiou	chatzigeorgiou	NOUN
ertr-543	30	43	,	,	PUNCT
ertr-543	30	44	2017	2017	NUM
ertr-543	30	45	;	;	PUNCT
ertr-543	30	46	ong	ong	PROPN
ertr-543	30	47	&	&	CCONJ
ertr-543	30	48	ito	ito	PROPN
ertr-543	30	49	,	,	PUNCT
ertr-543	30	50	2019	2019	NUM
ertr-543	30	51	;	;	PUNCT
ertr-543	30	52	suciati	suciati	PROPN
ertr-543	30	53	,	,	PUNCT
ertr-543	30	54	maulidiyanti	maulidiyanti	PROPN
ertr-543	30	55	,	,	PUNCT
ertr-543	30	56	&	&	CCONJ
ertr-543	30	57	lusia	lusia	PROPN
ertr-543	30	58	,	,	PUNCT
ertr-543	30	59	2018	2018	NUM
ertr-543	30	60	)	)	PUNCT
ertr-543	30	61	.	.	PUNCT
ertr-543	31	1	however	however	ADV
ertr-543	31	2	,	,	PUNCT
ertr-543	31	3	influencer	influencer	NOUN
ertr-543	31	4	marketing	marketing	NOUN
ertr-543	31	5	on	on	ADP
ertr-543	31	6	instagram	instagram	PROPN
ertr-543	31	7	may	may	AUX
ertr-543	31	8	generate	generate	VERB
ertr-543	31	9	additional	additional	ADJ
ertr-543	31	10	outcomes	outcome	NOUN
ertr-543	31	11	aside	aside	ADV
ertr-543	31	12	from	from	ADP
ertr-543	31	13	increasing	increase	VERB
ertr-543	31	14	the	the	DET
ertr-543	31	15	perceptions	perception	NOUN
ertr-543	31	16	of	of	ADP
ertr-543	31	17	the	the	DET
ertr-543	31	18	destination	destination	NOUN
ertr-543	31	19	and	and	CCONJ
ertr-543	31	20	visit	visit	NOUN
ertr-543	31	21	intentions	intention	NOUN
ertr-543	31	22	.	.	PUNCT
ertr-543	32	1	travel	travel	NOUN
ertr-543	32	2	influencers	influencer	NOUN
ertr-543	32	3	may	may	AUX
ertr-543	32	4	also	also	ADV
ertr-543	32	5	increase	increase	VERB
ertr-543	32	6	awareness	awareness	NOUN
ertr-543	32	7	of	of	ADP
ertr-543	32	8	lesser	lesser	ADV
ertr-543	32	9	-	-	PUNCT
ertr-543	32	10	known	know	VERB
ertr-543	32	11	places	place	NOUN
ertr-543	32	12	,	,	PUNCT
ertr-543	32	13	spark	spark	NOUN
ertr-543	32	14	interest	interest	NOUN
ertr-543	32	15	in	in	ADP
ertr-543	32	16	a	a	DET
ertr-543	32	17	destination	destination	NOUN
ertr-543	32	18	and	and	CCONJ
ertr-543	32	19	inspire	inspire	VERB
ertr-543	32	20	travelers	traveler	NOUN
ertr-543	32	21	.	.	PUNCT
ertr-543	33	1	further	far	ADV
ertr-543	33	2	,	,	PUNCT
ertr-543	33	3	there	there	PRON
ertr-543	33	4	is	be	VERB
ertr-543	33	5	little	little	ADJ
ertr-543	33	6	discussion	discussion	NOUN
ertr-543	33	7	surrounding	surround	VERB
ertr-543	33	8	the	the	DET
ertr-543	33	9	motivations	motivation	NOUN
ertr-543	33	10	for	for	ADP
ertr-543	33	11	following	follow	VERB
ertr-543	33	12	travel	travel	NOUN
ertr-543	33	13	influencer	influencer	NOUN
ertr-543	33	14	accounts	account	VERB
ertr-543	33	15	on	on	ADP
ertr-543	33	16	instagram	instagram	PROPN
ertr-543	33	17	and	and	CCONJ
ertr-543	33	18	the	the	DET
ertr-543	33	19	comparative	comparative	ADJ
ertr-543	33	20	impacts	impact	NOUN
ertr-543	33	21	between	between	ADP
ertr-543	33	22	influencer	influencer	NOUN
ertr-543	33	23	and	and	CCONJ
ertr-543	33	24	dmo	dmo	PROPN
ertr-543	33	25	accounts	account	NOUN
ertr-543	33	26	.	.	PUNCT
ertr-543	34	1	as	as	SCONJ
ertr-543	34	2	dmos	dmos	PROPN
ertr-543	34	3	increasingly	increasingly	ADV
ertr-543	34	4	utilize	utilize	VERB
ertr-543	34	5	instagram	instagram	PROPN
ertr-543	34	6	influencers	influencer	NOUN
ertr-543	34	7	for	for	ADP
ertr-543	34	8	their	their	PRON
ertr-543	34	9	marketing	marketing	NOUN
ertr-543	34	10	efforts	effort	NOUN
ertr-543	34	11	,	,	PUNCT
ertr-543	34	12	it	it	PRON
ertr-543	34	13	is	be	AUX
ertr-543	34	14	critical	critical	ADJ
ertr-543	34	15	to	to	PART
ertr-543	34	16	understand	understand	VERB
ertr-543	34	17	why	why	SCONJ
ertr-543	34	18	dmos	dmo	NOUN
ertr-543	34	19	are	be	AUX
ertr-543	34	20	opting	opt	VERB
ertr-543	34	21	to	to	PART
ertr-543	34	22	hire	hire	VERB
ertr-543	34	23	influencers	influencer	NOUN
ertr-543	34	24	to	to	PART
ertr-543	34	25	market	market	VERB
ertr-543	34	26	their	their	PRON
ertr-543	34	27	destination	destination	NOUN
ertr-543	34	28	in	in	ADP
ertr-543	34	29	addition	addition	NOUN
ertr-543	34	30	to	to	ADP
ertr-543	34	31	taking	take	VERB
ertr-543	34	32	advantage	advantage	NOUN
ertr-543	34	33	of	of	ADP
ertr-543	34	34	their	their	PRON
ertr-543	34	35	own	own	ADJ
ertr-543	34	36	networks	network	NOUN
ertr-543	34	37	.	.	PUNCT
ertr-543	35	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	36	1	e	e	NOUN
ertr-543	36	2	-	-	NOUN
ertr-543	36	3	review	review	NOUN
ertr-543	36	4	of	of	ADP
ertr-543	36	5	tourism	tourism	NOUN
ertr-543	36	6	research	research	NOUN
ertr-543	36	7	(	(	PUNCT
ertr-543	36	8	ertr	ertr	NOUN
ertr-543	36	9	)	)	PUNCT
ertr-543	36	10	,	,	PUNCT
ertr-543	36	11	vol	vol	NOUN
ertr-543	36	12	.	.	PROPN
ertr-543	36	13	17	17	NUM
ertr-543	36	14	,	,	PUNCT
ertr-543	36	15	no	no	INTJ
ertr-543	36	16	.	.	NOUN
ertr-543	36	17	4	4	NUM
ertr-543	36	18	,	,	PUNCT
ertr-543	36	19	2019	2019	NUM
ertr-543	36	20	http://ertr.tamu.edu	http://ertr.tamu.edu	ADP
ertr-543	36	21	596	596	NUM
ertr-543	36	22	this	this	DET
ertr-543	36	23	research	research	NOUN
ertr-543	36	24	note	note	NOUN
ertr-543	36	25	provides	provide	VERB
ertr-543	36	26	the	the	DET
ertr-543	36	27	preliminary	preliminary	ADJ
ertr-543	36	28	findings	finding	NOUN
ertr-543	36	29	for	for	ADP
ertr-543	36	30	a	a	DET
ertr-543	36	31	larger	large	ADJ
ertr-543	36	32	developing	develop	VERB
ertr-543	36	33	study	study	NOUN
ertr-543	36	34	which	which	PRON
ertr-543	36	35	seeks	seek	VERB
ertr-543	36	36	to	to	PART
ertr-543	36	37	understand	understand	VERB
ertr-543	36	38	the	the	DET
ertr-543	36	39	outcomes	outcome	NOUN
ertr-543	36	40	of	of	ADP
ertr-543	36	41	destination	destination	NOUN
ertr-543	36	42	marketing	marketing	NOUN
ertr-543	36	43	on	on	ADP
ertr-543	36	44	instagram	instagram	PROPN
ertr-543	36	45	and	and	CCONJ
ertr-543	36	46	the	the	DET
ertr-543	36	47	factors	factor	NOUN
ertr-543	36	48	that	that	PRON
ertr-543	36	49	influence	influence	VERB
ertr-543	36	50	these	these	DET
ertr-543	36	51	outcomes	outcome	NOUN
ertr-543	36	52	.	.	PUNCT
ertr-543	37	1	figure	figure	VERB
ertr-543	37	2	1	1	NUM
ertr-543	37	3	provides	provide	VERB
ertr-543	37	4	the	the	DET
ertr-543	37	5	conceptual	conceptual	ADJ
ertr-543	37	6	framework	framework	NOUN
ertr-543	37	7	the	the	DET
ertr-543	37	8	study	study	NOUN
ertr-543	37	9	is	be	AUX
ertr-543	37	10	based	base	VERB
ertr-543	37	11	on	on	ADP
ertr-543	37	12	.	.	PUNCT
ertr-543	38	1	prior	prior	ADV
ertr-543	38	2	to	to	ADP
ertr-543	38	3	understanding	understand	VERB
ertr-543	38	4	these	these	DET
ertr-543	38	5	outcomes	outcome	NOUN
ertr-543	38	6	,	,	PUNCT
ertr-543	38	7	the	the	DET
ertr-543	38	8	researchers	researcher	NOUN
ertr-543	38	9	seek	seek	VERB
ertr-543	38	10	to	to	PART
ertr-543	38	11	determine	determine	VERB
ertr-543	38	12	why	why	SCONJ
ertr-543	38	13	users	user	NOUN
ertr-543	38	14	follow	follow	VERB
ertr-543	38	15	travel	travel	NOUN
ertr-543	38	16	-	-	PUNCT
ertr-543	38	17	related	relate	VERB
ertr-543	38	18	accounts	account	NOUN
ertr-543	38	19	on	on	ADP
ertr-543	38	20	instagram	instagram	PROPN
ertr-543	38	21	and	and	CCONJ
ertr-543	38	22	how	how	SCONJ
ertr-543	38	23	these	these	DET
ertr-543	38	24	motivations	motivation	NOUN
ertr-543	38	25	differ	differ	VERB
ertr-543	38	26	between	between	ADP
ertr-543	38	27	account	account	NOUN
ertr-543	38	28	types	type	NOUN
ertr-543	38	29	(	(	PUNCT
ertr-543	38	30	i.e.	i.e.	X
ertr-543	38	31	dmo	dmo	X
ertr-543	38	32	vs.	vs.	CCONJ
ertr-543	38	33	influencer	influencer	NOUN
ertr-543	38	34	)	)	PUNCT
ertr-543	38	35	.	.	PUNCT
ertr-543	39	1	therefore	therefore	ADV
ertr-543	39	2	,	,	PUNCT
ertr-543	39	3	this	this	DET
ertr-543	39	4	research	research	NOUN
ertr-543	39	5	note	note	NOUN
ertr-543	39	6	is	be	AUX
ertr-543	39	7	a	a	DET
ertr-543	39	8	first	first	ADJ
ertr-543	39	9	effort	effort	NOUN
ertr-543	39	10	to	to	PART
ertr-543	39	11	examine	examine	VERB
ertr-543	39	12	these	these	DET
ertr-543	39	13	motivational	motivational	ADJ
ertr-543	39	14	factors	factor	NOUN
ertr-543	39	15	,	,	PUNCT
ertr-543	39	16	as	as	ADP
ertr-543	39	17	the	the	DET
ertr-543	39	18	antecedents	antecedent	NOUN
ertr-543	39	19	of	of	ADP
ertr-543	39	20	destination	destination	NOUN
ertr-543	39	21	marketing	marketing	NOUN
ertr-543	39	22	on	on	ADP
ertr-543	39	23	instagram	instagram	PROPN
ertr-543	39	24	.	.	PUNCT
ertr-543	40	1	figure	figure	NOUN
ertr-543	40	2	1	1	NUM
ertr-543	40	3	:	:	PUNCT
ertr-543	40	4	conceptual	conceptual	ADJ
ertr-543	40	5	framework	framework	NOUN
ertr-543	40	6	of	of	ADP
ertr-543	40	7	full	full	ADJ
ertr-543	40	8	study	study	NOUN
ertr-543	40	9	on	on	ADP
ertr-543	40	10	destination	destination	NOUN
ertr-543	40	11	marketing	marketing	NOUN
ertr-543	40	12	on	on	ADP
ertr-543	40	13	instagram	instagram	PROPN
ertr-543	40	14	this	this	DET
ertr-543	40	15	study	study	NOUN
ertr-543	40	16	seeks	seek	VERB
ertr-543	40	17	to	to	PART
ertr-543	40	18	explain	explain	VERB
ertr-543	40	19	whether	whether	SCONJ
ertr-543	40	20	the	the	DET
ertr-543	40	21	motivations	motivation	NOUN
ertr-543	40	22	to	to	PART
ertr-543	40	23	follow	follow	VERB
ertr-543	40	24	influencers	influencer	NOUN
ertr-543	40	25	on	on	ADP
ertr-543	40	26	instagram	instagram	PROPN
ertr-543	40	27	are	be	AUX
ertr-543	40	28	different	different	ADJ
ertr-543	40	29	from	from	ADP
ertr-543	40	30	the	the	DET
ertr-543	40	31	motivations	motivation	NOUN
ertr-543	40	32	to	to	PART
ertr-543	40	33	follow	follow	VERB
ertr-543	40	34	official	official	ADJ
ertr-543	40	35	dmo	dmo	PROPN
ertr-543	40	36	accounts	account	NOUN
ertr-543	40	37	.	.	PUNCT
ertr-543	41	1	by	by	ADP
ertr-543	41	2	understanding	understand	VERB
ertr-543	41	3	why	why	SCONJ
ertr-543	41	4	individuals	individual	NOUN
ertr-543	41	5	are	be	AUX
ertr-543	41	6	motivated	motivated	ADJ
ertr-543	41	7	to	to	PART
ertr-543	41	8	follow	follow	VERB
ertr-543	41	9	travel	travel	NOUN
ertr-543	41	10	accounts	account	NOUN
ertr-543	41	11	on	on	ADP
ertr-543	41	12	instagram	instagram	PROPN
ertr-543	41	13	,	,	PUNCT
ertr-543	41	14	dmos	dmos	PROPN
ertr-543	41	15	can	can	AUX
ertr-543	41	16	better	well	ADV
ertr-543	41	17	cater	cater	VERB
ertr-543	41	18	to	to	ADP
ertr-543	41	19	their	their	PRON
ertr-543	41	20	audiences	audience	NOUN
ertr-543	41	21	’	'	PUNCT
ertr-543	41	22	needs	need	NOUN
ertr-543	41	23	by	by	ADP
ertr-543	41	24	addressing	address	VERB
ertr-543	41	25	these	these	DET
ertr-543	41	26	motivations	motivation	NOUN
ertr-543	41	27	,	,	PUNCT
ertr-543	41	28	decide	decide	VERB
ertr-543	41	29	if	if	SCONJ
ertr-543	41	30	influencer	influencer	NOUN
ertr-543	41	31	marketing	marketing	NOUN
ertr-543	41	32	is	be	AUX
ertr-543	41	33	the	the	DET
ertr-543	41	34	right	right	ADJ
ertr-543	41	35	marketing	marketing	NOUN
ertr-543	41	36	tool	tool	NOUN
ertr-543	41	37	for	for	ADP
ertr-543	41	38	the	the	DET
ertr-543	41	39	destination	destination	NOUN
ertr-543	41	40	,	,	PUNCT
ertr-543	41	41	and	and	CCONJ
ertr-543	41	42	hire	hire	VERB
ertr-543	41	43	the	the	DET
ertr-543	41	44	right	right	ADJ
ertr-543	41	45	influencers	influencer	NOUN
ertr-543	41	46	to	to	PART
ertr-543	41	47	address	address	VERB
ertr-543	41	48	those	those	DET
ertr-543	41	49	areas	area	NOUN
ertr-543	41	50	that	that	PRON
ertr-543	41	51	represent	represent	VERB
ertr-543	41	52	preferences	preference	NOUN
ertr-543	41	53	to	to	PART
ertr-543	41	54	follow	follow	VERB
ertr-543	41	55	influencer	influencer	NOUN
ertr-543	41	56	accounts	account	NOUN
ertr-543	41	57	.	.	PUNCT
ertr-543	42	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	43	1	e	e	NOUN
ertr-543	43	2	-	-	NOUN
ertr-543	43	3	review	review	NOUN
ertr-543	43	4	of	of	ADP
ertr-543	43	5	tourism	tourism	NOUN
ertr-543	43	6	research	research	NOUN
ertr-543	43	7	(	(	PUNCT
ertr-543	43	8	ertr	ertr	NOUN
ertr-543	43	9	)	)	PUNCT
ertr-543	43	10	,	,	PUNCT
ertr-543	43	11	vol	vol	NOUN
ertr-543	43	12	.	.	PROPN
ertr-543	43	13	17	17	NUM
ertr-543	43	14	,	,	PUNCT
ertr-543	43	15	no	no	INTJ
ertr-543	43	16	.	.	NOUN
ertr-543	43	17	4	4	NUM
ertr-543	43	18	,	,	PUNCT
ertr-543	43	19	2019	2019	NUM
ertr-543	43	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	44	1	597	597	NUM
ertr-543	44	2	literature	literature	NOUN
ertr-543	44	3	review	review	VERB
ertr-543	44	4	social	social	ADJ
ertr-543	44	5	media	medium	NOUN
ertr-543	44	6	can	can	AUX
ertr-543	44	7	be	be	AUX
ertr-543	44	8	defined	define	VERB
ertr-543	44	9	as	as	ADP
ertr-543	44	10	internet	internet	NOUN
ertr-543	44	11	-	-	PUNCT
ertr-543	44	12	based	base	VERB
ertr-543	44	13	applications	application	NOUN
ertr-543	44	14	with	with	ADP
ertr-543	44	15	content	content	NOUN
ertr-543	44	16	created	create	VERB
ertr-543	44	17	by	by	ADP
ertr-543	44	18	users	user	NOUN
ertr-543	44	19	themselves	themselves	PRON
ertr-543	44	20	–	–	PUNCT
ertr-543	44	21	user	user	NOUN
ertr-543	44	22	-	-	PUNCT
ertr-543	44	23	generated	generate	VERB
ertr-543	44	24	content	content	NOUN
ertr-543	44	25	(	(	PUNCT
ertr-543	44	26	xiang	xiang	PROPN
ertr-543	44	27	&	&	CCONJ
ertr-543	44	28	gretzel	gretzel	PROPN
ertr-543	44	29	,	,	PUNCT
ertr-543	44	30	2010	2010	NUM
ertr-543	44	31	)	)	PUNCT
ertr-543	44	32	.	.	PUNCT
ertr-543	45	1	early	early	ADV
ertr-543	45	2	on	on	ADV
ertr-543	45	3	,	,	PUNCT
ertr-543	45	4	the	the	DET
ertr-543	45	5	tourism	tourism	NOUN
ertr-543	45	6	industry	industry	NOUN
ertr-543	45	7	integrated	integrate	VERB
ertr-543	45	8	ugc	ugc	NOUN
ertr-543	45	9	in	in	ADP
ertr-543	45	10	their	their	PRON
ertr-543	45	11	marketing	marketing	NOUN
ertr-543	45	12	strategy	strategy	NOUN
ertr-543	45	13	through	through	ADP
ertr-543	45	14	travel	travel	NOUN
ertr-543	45	15	blogs	blog	NOUN
ertr-543	45	16	(	(	PUNCT
ertr-543	45	17	pan	pan	PROPN
ertr-543	45	18	,	,	PUNCT
ertr-543	45	19	maclaurin	maclaurin	NOUN
ertr-543	45	20	,	,	PUNCT
ertr-543	45	21	&	&	CCONJ
ertr-543	45	22	crotts	crotts	PROPN
ertr-543	45	23	,	,	PUNCT
ertr-543	45	24	2007	2007	NUM
ertr-543	45	25	;	;	PUNCT
ertr-543	45	26	lin	lin	PROPN
ertr-543	45	27	&	&	CCONJ
ertr-543	45	28	huang	huang	PROPN
ertr-543	45	29	,	,	PUNCT
ertr-543	45	30	2006	2006	NUM
ertr-543	45	31	)	)	PUNCT
ertr-543	45	32	or	or	CCONJ
ertr-543	45	33	the	the	DET
ertr-543	45	34	use	use	NOUN
ertr-543	45	35	of	of	ADP
ertr-543	45	36	testimonials	testimonial	NOUN
ertr-543	45	37	and	and	CCONJ
ertr-543	45	38	reviews	review	NOUN
ertr-543	45	39	of	of	ADP
ertr-543	45	40	customers	customer	NOUN
ertr-543	45	41	(	(	PUNCT
ertr-543	45	42	xiang	xiang	PROPN
ertr-543	45	43	&	&	CCONJ
ertr-543	45	44	gretzel	gretzel	PROPN
ertr-543	45	45	,	,	PUNCT
ertr-543	45	46	2010	2010	NUM
ertr-543	45	47	)	)	PUNCT
ertr-543	45	48	.	.	PUNCT
ertr-543	46	1	with	with	ADP
ertr-543	46	2	social	social	ADJ
ertr-543	46	3	media	medium	NOUN
ertr-543	46	4	,	,	PUNCT
ertr-543	46	5	ugc	ugc	PROPN
ertr-543	46	6	has	have	AUX
ertr-543	46	7	emerged	emerge	VERB
ertr-543	46	8	as	as	ADP
ertr-543	46	9	a	a	DET
ertr-543	46	10	way	way	NOUN
ertr-543	46	11	for	for	SCONJ
ertr-543	46	12	tourists	tourist	NOUN
ertr-543	46	13	to	to	PART
ertr-543	46	14	share	share	VERB
ertr-543	46	15	their	their	PRON
ertr-543	46	16	experiences	experience	NOUN
ertr-543	46	17	and	and	CCONJ
ertr-543	46	18	opinions	opinion	NOUN
ertr-543	46	19	about	about	ADP
ertr-543	46	20	destinations	destination	NOUN
ertr-543	46	21	and	and	CCONJ
ertr-543	46	22	organizations	organization	NOUN
ertr-543	46	23	as	as	ADP
ertr-543	46	24	a	a	DET
ertr-543	46	25	form	form	NOUN
ertr-543	46	26	of	of	ADP
ertr-543	46	27	ewom	ewom	NOUN
ertr-543	46	28	.	.	PUNCT
ertr-543	47	1	managing	manage	VERB
ertr-543	47	2	and	and	CCONJ
ertr-543	47	3	encouraging	encourage	VERB
ertr-543	47	4	positive	positive	ADJ
ertr-543	47	5	ewom	ewom	NOUN
ertr-543	47	6	can	can	AUX
ertr-543	47	7	generate	generate	VERB
ertr-543	47	8	more	more	ADJ
ertr-543	47	9	revenue	revenue	NOUN
ertr-543	47	10	,	,	PUNCT
ertr-543	47	11	reinforce	reinforce	VERB
ertr-543	47	12	a	a	DET
ertr-543	47	13	positive	positive	ADJ
ertr-543	47	14	destination	destination	NOUN
ertr-543	47	15	image	image	NOUN
ertr-543	47	16	and	and	CCONJ
ertr-543	47	17	enhance	enhance	VERB
ertr-543	47	18	business	business	NOUN
ertr-543	47	19	activity	activity	NOUN
ertr-543	47	20	(	(	PUNCT
ertr-543	47	21	litvin	litvin	NOUN
ertr-543	47	22	,	,	PUNCT
ertr-543	47	23	goldsmith	goldsmith	NOUN
ertr-543	47	24	,	,	PUNCT
ertr-543	47	25	&	&	CCONJ
ertr-543	47	26	pan	pan	PROPN
ertr-543	47	27	,	,	PUNCT
ertr-543	47	28	2008	2008	NUM
ertr-543	47	29	)	)	PUNCT
ertr-543	47	30	.	.	PUNCT
ertr-543	48	1	realizing	realize	VERB
ertr-543	48	2	this	this	DET
ertr-543	48	3	potential	potential	NOUN
ertr-543	48	4	,	,	PUNCT
ertr-543	48	5	tourism	tourism	NOUN
ertr-543	48	6	organizations	organization	NOUN
ertr-543	48	7	are	be	AUX
ertr-543	48	8	now	now	ADV
ertr-543	48	9	hiring	hire	VERB
ertr-543	48	10	influential	influential	ADJ
ertr-543	48	11	social	social	ADJ
ertr-543	48	12	media	medium	NOUN
ertr-543	48	13	users	user	NOUN
ertr-543	48	14	to	to	PART
ertr-543	48	15	spread	spread	VERB
ertr-543	48	16	positive	positive	ADJ
ertr-543	48	17	ewom	ewom	NOUN
ertr-543	48	18	to	to	ADP
ertr-543	48	19	their	their	PRON
ertr-543	48	20	followers	follower	NOUN
ertr-543	48	21	on	on	ADP
ertr-543	48	22	social	social	ADJ
ertr-543	48	23	media	medium	NOUN
ertr-543	48	24	.	.	PUNCT
ertr-543	49	1	influencers	influencer	NOUN
ertr-543	49	2	are	be	AUX
ertr-543	49	3	individuals	individual	NOUN
ertr-543	49	4	who	who	PRON
ertr-543	49	5	gained	gain	VERB
ertr-543	49	6	popularity	popularity	NOUN
ertr-543	49	7	online	online	ADV
ertr-543	49	8	through	through	ADP
ertr-543	49	9	their	their	PRON
ertr-543	49	10	content	content	NOUN
ertr-543	49	11	and	and	CCONJ
ertr-543	49	12	selfbranding	selfbrande	VERB
ertr-543	49	13	(	(	PUNCT
ertr-543	49	14	khamis	khamis	PROPN
ertr-543	49	15	et	et	PROPN
ertr-543	49	16	al	al	PROPN
ertr-543	49	17	.	.	PROPN
ertr-543	49	18	,	,	PUNCT
ertr-543	49	19	2017	2017	NUM
ertr-543	49	20	)	)	PUNCT
ertr-543	49	21	and	and	CCONJ
ertr-543	49	22	are	be	AUX
ertr-543	49	23	often	often	ADV
ertr-543	49	24	perceived	perceive	VERB
ertr-543	49	25	as	as	ADP
ertr-543	49	26	“	"	PUNCT
ertr-543	49	27	expert	expert	ADJ
ertr-543	49	28	friends	friend	NOUN
ertr-543	49	29	giving	give	VERB
ertr-543	49	30	opinions	opinion	NOUN
ertr-543	49	31	on	on	ADP
ertr-543	49	32	the	the	DET
ertr-543	49	33	latest	late	ADJ
ertr-543	49	34	products	product	NOUN
ertr-543	49	35	[	[	X
ertr-543	49	36	or	or	CCONJ
ertr-543	49	37	services	service	NOUN
ertr-543	49	38	]	]	PUNCT
ertr-543	49	39	on	on	ADP
ertr-543	49	40	the	the	DET
ertr-543	49	41	market	market	NOUN
ertr-543	49	42	”	"	PUNCT
ertr-543	49	43	(	(	PUNCT
ertr-543	49	44	activate	activate	VERB
ertr-543	49	45	,	,	PUNCT
ertr-543	49	46	2018	2018	NUM
ertr-543	49	47	,	,	PUNCT
ertr-543	49	48	p.	p.	NOUN
ertr-543	49	49	3	3	NUM
ertr-543	49	50	)	)	PUNCT
ertr-543	49	51	.	.	PUNCT
ertr-543	50	1	“	"	PUNCT
ertr-543	50	2	they	they	PRON
ertr-543	50	3	reinforce	reinforce	VERB
ertr-543	50	4	social	social	ADJ
ertr-543	50	5	proof	proof	NOUN
ertr-543	50	6	in	in	ADP
ertr-543	50	7	all	all	PRON
ertr-543	50	8	they	they	PRON
ertr-543	50	9	do	do	VERB
ertr-543	50	10	,	,	PUNCT
ertr-543	50	11	even	even	ADV
ertr-543	50	12	when	when	SCONJ
ertr-543	50	13	not	not	PART
ertr-543	50	14	paid	pay	VERB
ertr-543	50	15	to	to	PART
ertr-543	50	16	do	do	VERB
ertr-543	50	17	so	so	ADV
ertr-543	50	18	.	.	PUNCT
ertr-543	51	1	what	what	PRON
ertr-543	51	2	they	they	PRON
ertr-543	51	3	wear	wear	VERB
ertr-543	51	4	,	,	PUNCT
ertr-543	51	5	ride	ride	VERB
ertr-543	51	6	,	,	PUNCT
ertr-543	51	7	listen	listen	VERB
ertr-543	51	8	to	to	ADP
ertr-543	51	9	,	,	PUNCT
ertr-543	51	10	where	where	SCONJ
ertr-543	51	11	they	they	PRON
ertr-543	51	12	go	go	VERB
ertr-543	51	13	,	,	PUNCT
ertr-543	51	14	intrigues	intrigue	NOUN
ertr-543	51	15	and	and	CCONJ
ertr-543	51	16	inspires	inspire	VERB
ertr-543	51	17	communities	community	NOUN
ertr-543	51	18	”	"	PUNCT
ertr-543	51	19	(	(	PUNCT
ertr-543	51	20	solis	solis	PROPN
ertr-543	51	21	,	,	PUNCT
ertr-543	51	22	2016	2016	NUM
ertr-543	51	23	,	,	PUNCT
ertr-543	51	24	p.	p.	NOUN
ertr-543	51	25	1	1	NUM
ertr-543	51	26	)	)	PUNCT
ertr-543	51	27	.	.	PUNCT
ertr-543	52	1	their	their	PRON
ertr-543	52	2	success	success	NOUN
ertr-543	52	3	is	be	AUX
ertr-543	52	4	based	base	VERB
ertr-543	52	5	on	on	ADP
ertr-543	52	6	the	the	DET
ertr-543	52	7	perception	perception	NOUN
ertr-543	52	8	of	of	ADP
ertr-543	52	9	an	an	DET
ertr-543	52	10	influencer	influencer	NOUN
ertr-543	52	11	as	as	ADP
ertr-543	52	12	‘	'	PUNCT
ertr-543	52	13	a	a	DET
ertr-543	52	14	person	person	NOUN
ertr-543	52	15	like	like	ADP
ertr-543	52	16	you	you	PRON
ertr-543	52	17	and	and	CCONJ
ertr-543	52	18	me	i	PRON
ertr-543	52	19	’	'	PUNCT
ertr-543	52	20	(	(	PUNCT
ertr-543	52	21	solis	solis	PROPN
ertr-543	52	22	,	,	PUNCT
ertr-543	52	23	2016	2016	NUM
ertr-543	52	24	)	)	PUNCT
ertr-543	52	25	.	.	PUNCT
ertr-543	53	1	while	while	SCONJ
ertr-543	53	2	influencers	influencer	NOUN
ertr-543	53	3	exist	exist	VERB
ertr-543	53	4	on	on	ADP
ertr-543	53	5	various	various	ADJ
ertr-543	53	6	social	social	ADJ
ertr-543	53	7	media	medium	NOUN
ertr-543	53	8	platforms	platform	NOUN
ertr-543	53	9	,	,	PUNCT
ertr-543	53	10	instagram	instagram	PROPN
ertr-543	53	11	has	have	AUX
ertr-543	53	12	emerged	emerge	VERB
ertr-543	53	13	as	as	ADP
ertr-543	53	14	the	the	DET
ertr-543	53	15	predominant	predominant	ADJ
ertr-543	53	16	platform	platform	NOUN
ertr-543	53	17	for	for	ADP
ertr-543	53	18	influencer	influencer	NOUN
ertr-543	53	19	marketing	marketing	NOUN
ertr-543	53	20	(	(	PUNCT
ertr-543	53	21	activate	activate	NOUN
ertr-543	53	22	,	,	PUNCT
ertr-543	53	23	2018	2018	NUM
ertr-543	53	24	)	)	PUNCT
ertr-543	53	25	.	.	PUNCT
ertr-543	54	1	pictures	picture	NOUN
ertr-543	54	2	are	be	AUX
ertr-543	54	3	a	a	DET
ertr-543	54	4	powerful	powerful	ADJ
ertr-543	54	5	advertising	advertising	NOUN
ertr-543	54	6	element	element	NOUN
ertr-543	54	7	.	.	PUNCT
ertr-543	55	1	photos	photo	NOUN
ertr-543	55	2	can	can	AUX
ertr-543	55	3	not	not	PART
ertr-543	55	4	only	only	ADV
ertr-543	55	5	change	change	VERB
ertr-543	55	6	the	the	DET
ertr-543	55	7	perception	perception	NOUN
ertr-543	55	8	of	of	ADP
ertr-543	55	9	consumers	consumer	NOUN
ertr-543	55	10	towards	towards	ADP
ertr-543	55	11	a	a	DET
ertr-543	55	12	certain	certain	ADJ
ertr-543	55	13	product	product	NOUN
ertr-543	55	14	or	or	CCONJ
ertr-543	55	15	service	service	NOUN
ertr-543	55	16	(	(	PUNCT
ertr-543	55	17	kim	kim	PROPN
ertr-543	55	18	&	&	CCONJ
ertr-543	55	19	lennon	lennon	PROPN
ertr-543	55	20	,	,	PUNCT
ertr-543	55	21	2008	2008	NUM
ertr-543	55	22	)	)	PUNCT
ertr-543	55	23	but	but	CCONJ
ertr-543	55	24	also	also	ADV
ertr-543	55	25	can	can	AUX
ertr-543	55	26	be	be	AUX
ertr-543	55	27	memorized	memorize	VERB
ertr-543	55	28	easier	easy	ADJ
ertr-543	55	29	than	than	ADP
ertr-543	55	30	just	just	ADV
ertr-543	55	31	text	text	NOUN
ertr-543	55	32	–	–	PUNCT
ertr-543	55	33	particularly	particularly	ADV
ertr-543	55	34	when	when	SCONJ
ertr-543	55	35	it	it	PRON
ertr-543	55	36	comes	come	VERB
ertr-543	55	37	to	to	ADP
ertr-543	55	38	tourism	tourism	NOUN
ertr-543	55	39	destinations	destination	NOUN
ertr-543	55	40	(	(	PUNCT
ertr-543	55	41	babin	babin	NOUN
ertr-543	55	42	,	,	PUNCT
ertr-543	55	43	burns	burn	NOUN
ertr-543	55	44	,	,	PUNCT
ertr-543	55	45	&	&	CCONJ
ertr-543	55	46	biswas	biswas	PROPN
ertr-543	55	47	,	,	PUNCT
ertr-543	55	48	1992	1992	NUM
ertr-543	55	49	)	)	PUNCT
ertr-543	55	50	.	.	PUNCT
ertr-543	56	1	therefore	therefore	ADV
ertr-543	56	2	,	,	PUNCT
ertr-543	56	3	instagram	instagram	PROPN
ertr-543	56	4	,	,	PUNCT
ertr-543	56	5	which	which	PRON
ertr-543	56	6	mainly	mainly	ADV
ertr-543	56	7	focuses	focus	VERB
ertr-543	56	8	on	on	ADP
ertr-543	56	9	photos	photo	NOUN
ertr-543	56	10	,	,	PUNCT
ertr-543	56	11	videos	video	NOUN
ertr-543	56	12	,	,	PUNCT
ertr-543	56	13	and	and	CCONJ
ertr-543	56	14	‘	'	PUNCT
ertr-543	56	15	stories	story	NOUN
ertr-543	56	16	’	'	PUNCT
ertr-543	56	17	(	(	PUNCT
ertr-543	56	18	short	short	ADJ
ertr-543	56	19	,	,	PUNCT
ertr-543	56	20	disappearing	disappear	VERB
ertr-543	56	21	videos	video	NOUN
ertr-543	56	22	)	)	PUNCT
ertr-543	56	23	,	,	PUNCT
ertr-543	56	24	can	can	AUX
ertr-543	56	25	be	be	AUX
ertr-543	56	26	seen	see	VERB
ertr-543	56	27	as	as	ADP
ertr-543	56	28	an	an	DET
ertr-543	56	29	important	important	ADJ
ertr-543	56	30	tool	tool	NOUN
ertr-543	56	31	for	for	ADP
ertr-543	56	32	visual	visual	ADJ
ertr-543	56	33	destination	destination	NOUN
ertr-543	56	34	marketing	marketing	NOUN
ertr-543	56	35	.	.	PUNCT
ertr-543	57	1	moreover	moreover	ADV
ertr-543	57	2	,	,	PUNCT
ertr-543	57	3	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-543	57	4	e	e	NOUN
ertr-543	57	5	-	-	NOUN
ertr-543	57	6	review	review	NOUN
ertr-543	57	7	of	of	ADP
ertr-543	57	8	tourism	tourism	NOUN
ertr-543	57	9	research	research	NOUN
ertr-543	57	10	(	(	PUNCT
ertr-543	57	11	ertr	ertr	NOUN
ertr-543	57	12	)	)	PUNCT
ertr-543	57	13	,	,	PUNCT
ertr-543	57	14	vol	vol	NOUN
ertr-543	57	15	.	.	PROPN
ertr-543	57	16	17	17	NUM
ertr-543	57	17	,	,	PUNCT
ertr-543	57	18	no	no	INTJ
ertr-543	57	19	.	.	NOUN
ertr-543	57	20	4	4	NUM
ertr-543	57	21	,	,	PUNCT
ertr-543	57	22	2019	2019	NUM
ertr-543	57	23	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	57	24	598	598	NUM
ertr-543	57	25	the	the	DET
ertr-543	57	26	type	type	NOUN
ertr-543	57	27	of	of	ADP
ertr-543	57	28	photo	photo	NOUN
ertr-543	57	29	and	and	CCONJ
ertr-543	57	30	its	its	PRON
ertr-543	57	31	uniqueness	uniqueness	NOUN
ertr-543	57	32	can	can	AUX
ertr-543	57	33	create	create	VERB
ertr-543	57	34	emotions	emotion	NOUN
ertr-543	57	35	towards	towards	ADP
ertr-543	57	36	the	the	DET
ertr-543	57	37	destination	destination	NOUN
ertr-543	57	38	(	(	PUNCT
ertr-543	57	39	hanan	hanan	PROPN
ertr-543	57	40	&	&	CCONJ
ertr-543	57	41	putit	putit	PROPN
ertr-543	57	42	,	,	PUNCT
ertr-543	57	43	2013	2013	NUM
ertr-543	57	44	)	)	PUNCT
ertr-543	57	45	.	.	PUNCT
ertr-543	58	1	influencers	influencer	NOUN
ertr-543	58	2	on	on	ADP
ertr-543	58	3	instagram	instagram	PROPN
ertr-543	58	4	understand	understand	VERB
ertr-543	58	5	the	the	DET
ertr-543	58	6	importance	importance	NOUN
ertr-543	58	7	of	of	ADP
ertr-543	58	8	visual	visual	ADJ
ertr-543	58	9	content	content	NOUN
ertr-543	58	10	and	and	CCONJ
ertr-543	58	11	spend	spend	VERB
ertr-543	58	12	considerable	considerable	ADJ
ertr-543	58	13	time	time	NOUN
ertr-543	58	14	and	and	CCONJ
ertr-543	58	15	effort	effort	NOUN
ertr-543	58	16	creating	create	VERB
ertr-543	58	17	the	the	DET
ertr-543	58	18	‘	'	PUNCT
ertr-543	58	19	perfect	perfect	ADJ
ertr-543	58	20	photo	photo	NOUN
ertr-543	58	21	’	'	PUNCT
ertr-543	58	22	to	to	PART
ertr-543	58	23	share	share	VERB
ertr-543	58	24	with	with	ADP
ertr-543	58	25	their	their	PRON
ertr-543	58	26	followers	follower	NOUN
ertr-543	58	27	.	.	PUNCT
ertr-543	59	1	“	"	PUNCT
ertr-543	59	2	from	from	ADP
ertr-543	59	3	scouting	scout	VERB
ertr-543	59	4	locations	location	NOUN
ertr-543	59	5	to	to	ADP
ertr-543	59	6	researching	research	VERB
ertr-543	59	7	hashtags	hashtag	NOUN
ertr-543	59	8	to	to	ADP
ertr-543	59	9	working	work	VERB
ertr-543	59	10	(	(	PUNCT
ertr-543	59	11	and	and	CCONJ
ertr-543	59	12	often	often	ADV
ertr-543	59	13	re	re	ADJ
ertr-543	59	14	-	-	ADJ
ertr-543	59	15	working	working	ADJ
ertr-543	59	16	)	)	PUNCT
ertr-543	59	17	captions	caption	NOUN
ertr-543	59	18	with	with	ADP
ertr-543	59	19	brand	brand	NOUN
ertr-543	59	20	partners	partner	NOUN
ertr-543	59	21	,	,	PUNCT
ertr-543	59	22	creators	creator	NOUN
ertr-543	59	23	[	[	X
ertr-543	59	24	influencers	influencer	NOUN
ertr-543	59	25	]	]	PUNCT
ertr-543	59	26	are	be	AUX
ertr-543	59	27	putting	put	VERB
ertr-543	59	28	countless	countless	ADJ
ertr-543	59	29	hours	hour	NOUN
ertr-543	59	30	of	of	ADP
ertr-543	59	31	unseen	unseen	ADJ
ertr-543	59	32	work	work	NOUN
ertr-543	59	33	into	into	ADP
ertr-543	59	34	posts	post	NOUN
ertr-543	59	35	”	"	PUNCT
ertr-543	59	36	(	(	PUNCT
ertr-543	59	37	zfat	zfat	NOUN
ertr-543	59	38	,	,	PUNCT
ertr-543	59	39	2019	2019	NUM
ertr-543	59	40	)	)	PUNCT
ertr-543	59	41	.	.	PUNCT
ertr-543	60	1	influencer	influencer	NOUN
ertr-543	60	2	marketing	marketing	NOUN
ertr-543	60	3	in	in	ADP
ertr-543	60	4	tourism	tourism	NOUN
ertr-543	60	5	the	the	DET
ertr-543	60	6	phenomenon	phenomenon	NOUN
ertr-543	60	7	of	of	ADP
ertr-543	60	8	tourists	tourist	NOUN
ertr-543	60	9	serving	serve	VERB
ertr-543	60	10	as	as	ADP
ertr-543	60	11	opinion	opinion	NOUN
ertr-543	60	12	leaders	leader	NOUN
ertr-543	60	13	to	to	PART
ertr-543	60	14	spread	spread	VERB
ertr-543	60	15	the	the	DET
ertr-543	60	16	word	word	NOUN
ertr-543	60	17	about	about	ADP
ertr-543	60	18	newly	newly	ADV
ertr-543	60	19	discovered	discover	VERB
ertr-543	60	20	destinations	destination	NOUN
ertr-543	60	21	was	be	AUX
ertr-543	60	22	already	already	ADV
ertr-543	60	23	integrated	integrate	VERB
ertr-543	60	24	in	in	ADP
ertr-543	60	25	foundational	foundational	ADJ
ertr-543	60	26	tourism	tourism	NOUN
ertr-543	60	27	theories	theory	NOUN
ertr-543	60	28	in	in	ADP
ertr-543	60	29	the	the	DET
ertr-543	60	30	1970s	1970	NOUN
ertr-543	60	31	and	and	CCONJ
ertr-543	60	32	80s	80	NOUN
ertr-543	60	33	(	(	PUNCT
ertr-543	60	34	cohen	cohen	PROPN
ertr-543	60	35	,	,	PUNCT
ertr-543	60	36	1972	1972	NUM
ertr-543	60	37	;	;	PUNCT
ertr-543	60	38	plog	plog	NOUN
ertr-543	60	39	,	,	PUNCT
ertr-543	60	40	1974	1974	NUM
ertr-543	60	41	;	;	PUNCT
ertr-543	60	42	butler	butler	NOUN
ertr-543	60	43	,	,	PUNCT
ertr-543	60	44	1980	1980	NUM
ertr-543	60	45	)	)	PUNCT
ertr-543	60	46	.	.	PUNCT
ertr-543	61	1	opinion	opinion	NOUN
ertr-543	61	2	leaders	leader	NOUN
ertr-543	61	3	,	,	PUNCT
ertr-543	61	4	such	such	ADJ
ertr-543	61	5	as	as	ADP
ertr-543	61	6	travel	travel	NOUN
ertr-543	61	7	writers	writer	NOUN
ertr-543	61	8	,	,	PUNCT
ertr-543	61	9	have	have	AUX
ertr-543	61	10	long	long	ADV
ertr-543	61	11	been	be	AUX
ertr-543	61	12	an	an	DET
ertr-543	61	13	important	important	ADJ
ertr-543	61	14	marketing	marketing	NOUN
ertr-543	61	15	tool	tool	NOUN
ertr-543	61	16	for	for	ADP
ertr-543	61	17	increasing	increase	VERB
ertr-543	61	18	attention	attention	NOUN
ertr-543	61	19	,	,	PUNCT
ertr-543	61	20	image	image	NOUN
ertr-543	61	21	and	and	CCONJ
ertr-543	61	22	recognition	recognition	NOUN
ertr-543	61	23	of	of	ADP
ertr-543	61	24	a	a	DET
ertr-543	61	25	brand	brand	NOUN
ertr-543	61	26	(	(	PUNCT
ertr-543	61	27	glover	glover	PROPN
ertr-543	61	28	,	,	PUNCT
ertr-543	61	29	2009	2009	NUM
ertr-543	61	30	;	;	PUNCT
ertr-543	61	31	mack	mack	PROPN
ertr-543	61	32	,	,	PUNCT
ertr-543	61	33	blose	blose	PROPN
ertr-543	61	34	,	,	PUNCT
ertr-543	61	35	&	&	CCONJ
ertr-543	61	36	pan	pan	PROPN
ertr-543	61	37	,	,	PUNCT
ertr-543	61	38	2008	2008	NUM
ertr-543	61	39	)	)	PUNCT
ertr-543	61	40	.	.	PUNCT
ertr-543	62	1	influencers	influencer	NOUN
ertr-543	62	2	serve	serve	VERB
ertr-543	62	3	as	as	ADP
ertr-543	62	4	opinion	opinion	NOUN
ertr-543	62	5	leaders	leader	NOUN
ertr-543	62	6	in	in	ADP
ertr-543	62	7	the	the	DET
ertr-543	62	8	current	current	ADJ
ertr-543	62	9	social	social	ADJ
ertr-543	62	10	media	medium	NOUN
ertr-543	62	11	climate	climate	NOUN
ertr-543	62	12	.	.	PUNCT
ertr-543	63	1	their	their	PRON
ertr-543	63	2	success	success	NOUN
ertr-543	63	3	is	be	AUX
ertr-543	63	4	attributed	attribute	VERB
ertr-543	63	5	to	to	ADP
ertr-543	63	6	their	their	PRON
ertr-543	63	7	perceived	perceive	VERB
ertr-543	63	8	authenticity	authenticity	NOUN
ertr-543	63	9	,	,	PUNCT
ertr-543	63	10	the	the	DET
ertr-543	63	11	level	level	NOUN
ertr-543	63	12	of	of	ADP
ertr-543	63	13	engagement	engagement	NOUN
ertr-543	63	14	with	with	ADP
ertr-543	63	15	their	their	PRON
ertr-543	63	16	followers	follower	NOUN
ertr-543	63	17	and	and	CCONJ
ertr-543	63	18	the	the	DET
ertr-543	63	19	relevance	relevance	NOUN
ertr-543	63	20	of	of	ADP
ertr-543	63	21	the	the	DET
ertr-543	63	22	posted	post	VERB
ertr-543	63	23	content	content	NOUN
ertr-543	63	24	(	(	PUNCT
ertr-543	63	25	gretzel	gretzel	ADJ
ertr-543	63	26	,	,	PUNCT
ertr-543	63	27	2017	2017	NUM
ertr-543	63	28	)	)	PUNCT
ertr-543	63	29	.	.	PUNCT
ertr-543	64	1	however	however	ADV
ertr-543	64	2	,	,	PUNCT
ertr-543	64	3	influencer	influencer	NOUN
ertr-543	64	4	marketing	marketing	NOUN
ertr-543	64	5	can	can	AUX
ertr-543	64	6	also	also	ADV
ertr-543	64	7	have	have	VERB
ertr-543	64	8	some	some	DET
ertr-543	64	9	negative	negative	ADJ
ertr-543	64	10	consequences	consequence	NOUN
ertr-543	64	11	for	for	ADP
ertr-543	64	12	destinations	destination	NOUN
ertr-543	64	13	.	.	PUNCT
ertr-543	65	1	the	the	DET
ertr-543	65	2	rapid	rapid	ADJ
ertr-543	65	3	spike	spike	NOUN
ertr-543	65	4	in	in	ADP
ertr-543	65	5	the	the	DET
ertr-543	65	6	popularity	popularity	NOUN
ertr-543	65	7	of	of	ADP
ertr-543	65	8	a	a	DET
ertr-543	65	9	certain	certain	ADJ
ertr-543	65	10	place	place	NOUN
ertr-543	65	11	through	through	ADP
ertr-543	65	12	the	the	DET
ertr-543	65	13	success	success	NOUN
ertr-543	65	14	of	of	ADP
ertr-543	65	15	an	an	DET
ertr-543	65	16	influencer	influencer	NOUN
ertr-543	65	17	campaign	campaign	NOUN
ertr-543	65	18	can	can	AUX
ertr-543	65	19	lead	lead	VERB
ertr-543	65	20	to	to	ADP
ertr-543	65	21	a	a	DET
ertr-543	65	22	potential	potential	ADJ
ertr-543	65	23	collapse	collapse	NOUN
ertr-543	65	24	of	of	ADP
ertr-543	65	25	the	the	DET
ertr-543	65	26	local	local	ADJ
ertr-543	65	27	infrastructure	infrastructure	NOUN
ertr-543	65	28	,	,	PUNCT
ertr-543	65	29	an	an	DET
ertr-543	65	30	over	over	NOUN
ertr-543	65	31	-	-	PUNCT
ertr-543	65	32	expansion	expansion	NOUN
ertr-543	65	33	of	of	ADP
ertr-543	65	34	carrying	carry	VERB
ertr-543	65	35	capacity	capacity	NOUN
ertr-543	65	36	,	,	PUNCT
ertr-543	65	37	and	and	CCONJ
ertr-543	65	38	the	the	DET
ertr-543	65	39	closing	closing	NOUN
ertr-543	65	40	down	down	ADP
ertr-543	65	41	of	of	ADP
ertr-543	65	42	certain	certain	ADJ
ertr-543	65	43	destinations	destination	NOUN
ertr-543	65	44	.	.	PUNCT
ertr-543	66	1	some	some	DET
ertr-543	66	2	examples	example	NOUN
ertr-543	66	3	of	of	ADP
ertr-543	66	4	negative	negative	ADJ
ertr-543	66	5	outcomes	outcome	NOUN
ertr-543	66	6	of	of	ADP
ertr-543	66	7	influencer	influencer	NOUN
ertr-543	66	8	marketing	marketing	NOUN
ertr-543	66	9	include	include	VERB
ertr-543	66	10	the	the	DET
ertr-543	66	11	glass	glass	NOUN
ertr-543	66	12	bridge	bridge	NOUN
ertr-543	66	13	over	over	ADP
ertr-543	66	14	the	the	DET
ertr-543	66	15	zhangjiajie	zhangjiajie	PROPN
ertr-543	66	16	grand	grand	PROPN
ertr-543	66	17	canyon	canyon	NOUN
ertr-543	66	18	in	in	ADP
ertr-543	66	19	china	china	PROPN
ertr-543	66	20	that	that	PRON
ertr-543	66	21	had	have	VERB
ertr-543	66	22	to	to	PART
ertr-543	66	23	close	close	VERB
ertr-543	66	24	after	after	ADP
ertr-543	66	25	13	13	NUM
ertr-543	66	26	days	day	NOUN
ertr-543	66	27	of	of	ADP
ertr-543	66	28	opening	opening	NOUN
ertr-543	66	29	(	(	PUNCT
ertr-543	66	30	wang	wang	PROPN
ertr-543	66	31	&	&	CCONJ
ertr-543	66	32	yu	yu	PROPN
ertr-543	66	33	,	,	PUNCT
ertr-543	66	34	2016	2016	NUM
ertr-543	66	35	)	)	PUNCT
ertr-543	66	36	,	,	PUNCT
ertr-543	66	37	and	and	CCONJ
ertr-543	66	38	the	the	DET
ertr-543	66	39	damaging	damaging	NOUN
ertr-543	66	40	of	of	ADP
ertr-543	66	41	a	a	DET
ertr-543	66	42	flower	flower	NOUN
ertr-543	66	43	field	field	NOUN
ertr-543	66	44	in	in	ADP
ertr-543	66	45	lake	lake	PROPN
ertr-543	66	46	elsinore	elsinore	PROPN
ertr-543	66	47	,	,	PUNCT
ertr-543	66	48	california	california	PROPN
ertr-543	66	49	known	know	VERB
ertr-543	66	50	as	as	ADP
ertr-543	66	51	the	the	DET
ertr-543	66	52	#	#	SYM
ertr-543	66	53	poppynightmare	poppynightmare	NOUN
ertr-543	66	54	(	(	PUNCT
ertr-543	66	55	gammon	gammon	NOUN
ertr-543	66	56	,	,	PUNCT
ertr-543	66	57	2019	2019	NUM
ertr-543	66	58	)	)	PUNCT
ertr-543	66	59	.	.	PUNCT
ertr-543	67	1	therefore	therefore	ADV
ertr-543	67	2	,	,	PUNCT
ertr-543	67	3	dmos	dmos	PROPN
ertr-543	67	4	need	need	VERB
ertr-543	67	5	to	to	PART
ertr-543	67	6	cautiously	cautiously	ADV
ertr-543	67	7	weigh	weigh	VERB
ertr-543	67	8	the	the	DET
ertr-543	67	9	positive	positive	ADJ
ertr-543	67	10	and	and	CCONJ
ertr-543	67	11	negative	negative	ADJ
ertr-543	67	12	outcomes	outcome	NOUN
ertr-543	67	13	prior	prior	ADV
ertr-543	67	14	to	to	ADP
ertr-543	67	15	hiring	hire	VERB
ertr-543	67	16	influencers	influencer	NOUN
ertr-543	67	17	to	to	PART
ertr-543	67	18	market	market	VERB
ertr-543	67	19	their	their	PRON
ertr-543	67	20	destination	destination	NOUN
ertr-543	67	21	.	.	PUNCT
ertr-543	68	1	an	an	DET
ertr-543	68	2	understanding	understanding	NOUN
ertr-543	68	3	of	of	ADP
ertr-543	68	4	the	the	DET
ertr-543	68	5	motivations	motivation	NOUN
ertr-543	68	6	for	for	SCONJ
ertr-543	68	7	travelers	traveler	NOUN
ertr-543	68	8	to	to	PART
ertr-543	68	9	follow	follow	VERB
ertr-543	68	10	influencers	influencer	NOUN
ertr-543	68	11	and/or	and/or	CCONJ
ertr-543	68	12	dmo	dmo	PROPN
ertr-543	68	13	accounts	account	NOUN
ertr-543	68	14	on	on	ADP
ertr-543	68	15	instagram	instagram	PROPN
ertr-543	68	16	may	may	AUX
ertr-543	68	17	be	be	AUX
ertr-543	68	18	a	a	DET
ertr-543	68	19	first	first	ADJ
ertr-543	68	20	step	step	NOUN
ertr-543	68	21	in	in	ADP
ertr-543	68	22	fully	fully	ADV
ertr-543	68	23	understanding	understand	VERB
ertr-543	68	24	the	the	DET
ertr-543	68	25	impact	impact	NOUN
ertr-543	68	26	influencers	influencer	NOUN
ertr-543	68	27	have	have	VERB
ertr-543	68	28	on	on	ADP
ertr-543	68	29	a	a	DET
ertr-543	68	30	destination	destination	NOUN
ertr-543	68	31	.	.	PUNCT
ertr-543	69	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	70	1	e	e	X
ertr-543	70	2	-	-	NOUN
ertr-543	70	3	review	review	NOUN
ertr-543	70	4	of	of	ADP
ertr-543	70	5	tourism	tourism	NOUN
ertr-543	70	6	research	research	NOUN
ertr-543	70	7	(	(	PUNCT
ertr-543	70	8	ertr	ertr	NOUN
ertr-543	70	9	)	)	PUNCT
ertr-543	70	10	,	,	PUNCT
ertr-543	70	11	vol	vol	NOUN
ertr-543	70	12	.	.	PROPN
ertr-543	70	13	17	17	NUM
ertr-543	70	14	,	,	PUNCT
ertr-543	70	15	no	no	INTJ
ertr-543	71	1	.	.	NOUN
ertr-543	71	2	4	4	NUM
ertr-543	71	3	,	,	PUNCT
ertr-543	71	4	2019	2019	NUM
ertr-543	71	5	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	71	6	599	599	NUM
ertr-543	71	7	motivations	motivation	NOUN
ertr-543	71	8	to	to	PART
ertr-543	71	9	follow	follow	VERB
ertr-543	71	10	social	social	ADJ
ertr-543	71	11	media	medium	NOUN
ertr-543	71	12	accounts	account	VERB
ertr-543	71	13	the	the	DET
ertr-543	71	14	uses	use	NOUN
ertr-543	71	15	and	and	CCONJ
ertr-543	71	16	gratification	gratification	NOUN
ertr-543	71	17	approach	approach	NOUN
ertr-543	71	18	developed	develop	VERB
ertr-543	71	19	by	by	ADP
ertr-543	71	20	katz	katz	PROPN
ertr-543	71	21	(	(	PUNCT
ertr-543	71	22	1959	1959	NUM
ertr-543	71	23	)	)	PUNCT
ertr-543	71	24	offers	offer	VERB
ertr-543	71	25	a	a	DET
ertr-543	71	26	first	first	ADJ
ertr-543	71	27	step	step	NOUN
ertr-543	71	28	toward	toward	ADP
ertr-543	71	29	understanding	understanding	NOUN
ertr-543	71	30	why	why	SCONJ
ertr-543	71	31	users	user	NOUN
ertr-543	71	32	follow	follow	VERB
ertr-543	71	33	certain	certain	ADJ
ertr-543	71	34	accounts	account	NOUN
ertr-543	71	35	on	on	ADP
ertr-543	71	36	social	social	ADJ
ertr-543	71	37	media	medium	NOUN
ertr-543	71	38	.	.	PUNCT
ertr-543	72	1	according	accord	VERB
ertr-543	72	2	to	to	ADP
ertr-543	72	3	katz	katz	PROPN
ertr-543	72	4	(	(	PUNCT
ertr-543	72	5	1959	1959	NUM
ertr-543	72	6	)	)	PUNCT
ertr-543	72	7	,	,	PUNCT
ertr-543	72	8	individuals	individual	NOUN
ertr-543	72	9	are	be	AUX
ertr-543	72	10	motivated	motivate	VERB
ertr-543	72	11	by	by	ADP
ertr-543	72	12	utility	utility	NOUN
ertr-543	72	13	–	–	PUNCT
ertr-543	72	14	whether	whether	SCONJ
ertr-543	72	15	they	they	PRON
ertr-543	72	16	have	have	VERB
ertr-543	72	17	a	a	DET
ertr-543	72	18	use	use	NOUN
ertr-543	72	19	for	for	ADP
ertr-543	72	20	it	it	PRON
ertr-543	72	21	–	–	PUNCT
ertr-543	72	22	depending	depend	VERB
ertr-543	72	23	on	on	ADP
ertr-543	72	24	the	the	DET
ertr-543	72	25	individual	individual	NOUN
ertr-543	72	26	’s	’s	PART
ertr-543	72	27	personal	personal	ADJ
ertr-543	72	28	interest	interest	NOUN
ertr-543	72	29	,	,	PUNCT
ertr-543	72	30	values	value	NOUN
ertr-543	72	31	and	and	CCONJ
ertr-543	72	32	social	social	ADJ
ertr-543	72	33	roles	role	NOUN
ertr-543	72	34	.	.	PUNCT
ertr-543	73	1	individuals	individual	NOUN
ertr-543	73	2	may	may	AUX
ertr-543	73	3	also	also	ADV
ertr-543	73	4	be	be	AUX
ertr-543	73	5	motivated	motivate	VERB
ertr-543	73	6	for	for	ADP
ertr-543	73	7	the	the	DET
ertr-543	73	8	gratification	gratification	NOUN
ertr-543	73	9	and	and	CCONJ
ertr-543	73	10	incentives	incentive	NOUN
ertr-543	73	11	they	they	PRON
ertr-543	73	12	seek	seek	VERB
ertr-543	73	13	to	to	PART
ertr-543	73	14	receive	receive	VERB
ertr-543	73	15	–	–	PUNCT
ertr-543	73	16	monetary	monetary	ADJ
ertr-543	73	17	or	or	CCONJ
ertr-543	73	18	non	non	ADJ
ertr-543	73	19	-	-	ADJ
ertr-543	73	20	monetary	monetary	ADJ
ertr-543	73	21	(	(	PUNCT
ertr-543	73	22	muntinga	muntinga	NOUN
ertr-543	73	23	,	,	PUNCT
ertr-543	73	24	moorman	moorman	NOUN
ertr-543	73	25	,	,	PUNCT
ertr-543	73	26	&	&	CCONJ
ertr-543	73	27	smit	smit	PROPN
ertr-543	73	28	,	,	PUNCT
ertr-543	73	29	2011	2011	NUM
ertr-543	73	30	)	)	PUNCT
ertr-543	73	31	.	.	PUNCT
ertr-543	74	1	in	in	ADP
ertr-543	74	2	understanding	understanding	NOUN
ertr-543	74	3	why	why	SCONJ
ertr-543	74	4	people	people	NOUN
ertr-543	74	5	choose	choose	VERB
ertr-543	74	6	to	to	PART
ertr-543	74	7	follow	follow	VERB
ertr-543	74	8	certain	certain	ADJ
ertr-543	74	9	social	social	ADJ
ertr-543	74	10	media	medium	NOUN
ertr-543	74	11	accounts	account	NOUN
ertr-543	74	12	,	,	PUNCT
ertr-543	74	13	the	the	DET
ertr-543	74	14	branding	branding	NOUN
ertr-543	74	15	and	and	CCONJ
ertr-543	74	16	advertising	advertising	NOUN
ertr-543	74	17	literature	literature	NOUN
ertr-543	74	18	offers	offer	VERB
ertr-543	74	19	further	further	ADJ
ertr-543	74	20	insights	insight	NOUN
ertr-543	74	21	.	.	PUNCT
ertr-543	75	1	for	for	ADP
ertr-543	75	2	example	example	NOUN
ertr-543	75	3	,	,	PUNCT
ertr-543	75	4	sook	sook	NOUN
ertr-543	75	5	kwoon	kwoon	PROPN
ertr-543	75	6	,	,	PUNCT
ertr-543	75	7	kim	kim	PROPN
ertr-543	75	8	,	,	PUNCT
ertr-543	75	9	sung	sung	PROPN
ertr-543	75	10	,	,	PUNCT
ertr-543	75	11	and	and	CCONJ
ertr-543	75	12	yun	yun	PROPN
ertr-543	75	13	yoo	yoo	PROPN
ertr-543	75	14	(	(	PUNCT
ertr-543	75	15	2015	2015	NUM
ertr-543	75	16	)	)	PUNCT
ertr-543	75	17	examined	examine	VERB
ertr-543	75	18	consumers	consumer	NOUN
ertr-543	75	19	’	’	PART
ertr-543	75	20	motivations	motivation	NOUN
ertr-543	75	21	for	for	ADP
ertr-543	75	22	following	follow	VERB
ertr-543	75	23	and	and	CCONJ
ertr-543	75	24	engaging	engage	VERB
ertr-543	75	25	with	with	ADP
ertr-543	75	26	brands	brand	NOUN
ertr-543	75	27	on	on	ADP
ertr-543	75	28	twitter	twitter	NOUN
ertr-543	75	29	.	.	PUNCT
ertr-543	76	1	adapting	adapt	VERB
ertr-543	76	2	from	from	ADP
ertr-543	76	3	both	both	CCONJ
ertr-543	76	4	academic	academic	ADJ
ertr-543	76	5	and	and	CCONJ
ertr-543	76	6	industry	industry	NOUN
ertr-543	76	7	literature	literature	NOUN
ertr-543	76	8	,	,	PUNCT
ertr-543	76	9	the	the	DET
ertr-543	76	10	authors	author	NOUN
ertr-543	76	11	developed	develop	VERB
ertr-543	76	12	23	23	NUM
ertr-543	76	13	items	item	NOUN
ertr-543	76	14	about	about	ADP
ertr-543	76	15	motivations	motivation	NOUN
ertr-543	76	16	for	for	ADP
ertr-543	76	17	following	follow	VERB
ertr-543	76	18	brands	brand	NOUN
ertr-543	76	19	broken	break	VERB
ertr-543	76	20	up	up	ADP
ertr-543	76	21	into	into	ADP
ertr-543	76	22	five	five	NUM
ertr-543	76	23	categories	category	NOUN
ertr-543	76	24	:	:	PUNCT
ertr-543	76	25	incentive	incentive	NOUN
ertr-543	76	26	seeking	seeking	NOUN
ertr-543	76	27	,	,	PUNCT
ertr-543	76	28	socialinteraction	socialinteraction	NOUN
ertr-543	76	29	seeking	seeking	NOUN
ertr-543	76	30	,	,	PUNCT
ertr-543	76	31	brand	brand	NOUN
ertr-543	76	32	usage	usage	NOUN
ertr-543	76	33	/	/	SYM
ertr-543	76	34	likability	likability	NOUN
ertr-543	76	35	,	,	PUNCT
ertr-543	76	36	information	information	NOUN
ertr-543	76	37	seeking	seeking	NOUN
ertr-543	76	38	,	,	PUNCT
ertr-543	76	39	and	and	CCONJ
ertr-543	76	40	entertainment	entertainment	NOUN
ertr-543	76	41	seeking	seeking	NOUN
ertr-543	76	42	.	.	PUNCT
ertr-543	77	1	incentive	incentive	NOUN
ertr-543	77	2	-	-	PUNCT
ertr-543	77	3	seeking	seeking	NOUN
ertr-543	77	4	was	be	AUX
ertr-543	77	5	found	find	VERB
ertr-543	77	6	to	to	PART
ertr-543	77	7	be	be	AUX
ertr-543	77	8	the	the	DET
ertr-543	77	9	primary	primary	ADJ
ertr-543	77	10	motivation	motivation	NOUN
ertr-543	77	11	for	for	SCONJ
ertr-543	77	12	consumers	consumer	NOUN
ertr-543	77	13	to	to	PART
ertr-543	77	14	follow	follow	VERB
ertr-543	77	15	brands	brand	NOUN
ertr-543	77	16	on	on	ADP
ertr-543	77	17	twitter	twitter	NOUN
ertr-543	77	18	,	,	PUNCT
ertr-543	77	19	with	with	ADP
ertr-543	77	20	social	social	ADJ
ertr-543	77	21	-	-	PUNCT
ertr-543	77	22	interaction	interaction	NOUN
ertr-543	77	23	seeking	seeking	NOUN
ertr-543	77	24	and	and	CCONJ
ertr-543	77	25	information	information	NOUN
ertr-543	77	26	seeking	seek	VERB
ertr-543	77	27	also	also	ADV
ertr-543	77	28	significant	significant	ADJ
ertr-543	77	29	motivators	motivator	NOUN
ertr-543	77	30	(	(	PUNCT
ertr-543	77	31	sook	sook	NOUN
ertr-543	77	32	kwon	kwon	VERB
ertr-543	77	33	et	et	PROPN
ertr-543	77	34	al	al	PROPN
ertr-543	77	35	.	.	PROPN
ertr-543	77	36	,	,	PUNCT
ertr-543	77	37	2015	2015	NUM
ertr-543	77	38	)	)	PUNCT
ertr-543	77	39	.	.	PUNCT
ertr-543	78	1	for	for	ADP
ertr-543	78	2	instagram	instagram	PROPN
ertr-543	78	3	,	,	PUNCT
ertr-543	78	4	casaló	casaló	ADJ
ertr-543	78	5	,	,	PUNCT
ertr-543	78	6	flavián	flavián	NOUN
ertr-543	78	7	,	,	PUNCT
ertr-543	78	8	and	and	CCONJ
ertr-543	78	9	ibáñez	ibáñez	NOUN
ertr-543	78	10	-	-	PUNCT
ertr-543	78	11	sánchez	sánchez	NOUN
ertr-543	78	12	(	(	PUNCT
ertr-543	78	13	2017	2017	NUM
ertr-543	78	14	)	)	PUNCT
ertr-543	78	15	adopted	adopt	VERB
ertr-543	78	16	an	an	DET
ertr-543	78	17	‘	'	PUNCT
ertr-543	78	18	enjoymentusefulness	enjoymentusefulness	ADJ
ertr-543	78	19	approach	approach	NOUN
ertr-543	78	20	’	'	PUNCT
ertr-543	78	21	to	to	PART
ertr-543	78	22	identify	identify	VERB
ertr-543	78	23	factors	factor	NOUN
ertr-543	78	24	influencing	influence	VERB
ertr-543	78	25	the	the	DET
ertr-543	78	26	intention	intention	NOUN
ertr-543	78	27	to	to	PART
ertr-543	78	28	follow	follow	VERB
ertr-543	78	29	brands	brand	NOUN
ertr-543	78	30	on	on	ADP
ertr-543	78	31	the	the	DET
ertr-543	78	32	platform	platform	NOUN
ertr-543	78	33	.	.	PUNCT
ertr-543	79	1	in	in	ADP
ertr-543	79	2	this	this	DET
ertr-543	79	3	study	study	NOUN
ertr-543	79	4	,	,	PUNCT
ertr-543	79	5	the	the	DET
ertr-543	79	6	authors	author	NOUN
ertr-543	79	7	developed	develop	VERB
ertr-543	79	8	and	and	CCONJ
ertr-543	79	9	tested	test	VERB
ertr-543	79	10	a	a	DET
ertr-543	79	11	model	model	NOUN
ertr-543	79	12	which	which	PRON
ertr-543	79	13	found	find	VERB
ertr-543	79	14	that	that	SCONJ
ertr-543	79	15	perceived	perceive	VERB
ertr-543	79	16	enjoyment	enjoyment	NOUN
ertr-543	79	17	and	and	CCONJ
ertr-543	79	18	perceived	perceive	VERB
ertr-543	79	19	usefulness	usefulness	NOUN
ertr-543	79	20	have	have	VERB
ertr-543	79	21	a	a	DET
ertr-543	79	22	positive	positive	ADJ
ertr-543	79	23	effect	effect	NOUN
ertr-543	79	24	on	on	ADP
ertr-543	79	25	satisfaction	satisfaction	NOUN
ertr-543	79	26	,	,	PUNCT
ertr-543	79	27	which	which	PRON
ertr-543	79	28	in	in	ADP
ertr-543	79	29	turn	turn	NOUN
ertr-543	79	30	has	have	VERB
ertr-543	79	31	a	a	DET
ertr-543	79	32	positive	positive	ADJ
ertr-543	79	33	effect	effect	NOUN
ertr-543	79	34	on	on	ADP
ertr-543	79	35	the	the	DET
ertr-543	79	36	intention	intention	NOUN
ertr-543	79	37	to	to	PART
ertr-543	79	38	follow	follow	VERB
ertr-543	79	39	the	the	DET
ertr-543	79	40	brand	brand	NOUN
ertr-543	79	41	account	account	NOUN
ertr-543	79	42	.	.	PUNCT
ertr-543	80	1	this	this	PRON
ertr-543	80	2	indicates	indicate	VERB
ertr-543	80	3	that	that	SCONJ
ertr-543	80	4	perceived	perceive	VERB
ertr-543	80	5	usefulness	usefulness	NOUN
ertr-543	80	6	and	and	CCONJ
ertr-543	80	7	enjoyment	enjoyment	NOUN
ertr-543	80	8	indirectly	indirectly	ADV
ertr-543	80	9	influence	influence	VERB
ertr-543	80	10	the	the	DET
ertr-543	80	11	intention	intention	NOUN
ertr-543	80	12	to	to	PART
ertr-543	80	13	follow	follow	VERB
ertr-543	80	14	a	a	DET
ertr-543	80	15	brand	brand	NOUN
ertr-543	80	16	(	(	PUNCT
ertr-543	80	17	casaló	casaló	PROPN
ertr-543	80	18	et	et	PROPN
ertr-543	80	19	al	al	PROPN
ertr-543	80	20	.	.	PROPN
ertr-543	80	21	,	,	PUNCT
ertr-543	80	22	2017	2017	NUM
ertr-543	80	23	)	)	PUNCT
ertr-543	80	24	.	.	PUNCT
ertr-543	81	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	82	1	e	e	X
ertr-543	82	2	-	-	NOUN
ertr-543	82	3	review	review	NOUN
ertr-543	82	4	of	of	ADP
ertr-543	82	5	tourism	tourism	NOUN
ertr-543	82	6	research	research	NOUN
ertr-543	82	7	(	(	PUNCT
ertr-543	82	8	ertr	ertr	NOUN
ertr-543	82	9	)	)	PUNCT
ertr-543	82	10	,	,	PUNCT
ertr-543	82	11	vol	vol	NOUN
ertr-543	82	12	.	.	PROPN
ertr-543	82	13	17	17	NUM
ertr-543	82	14	,	,	PUNCT
ertr-543	82	15	no	no	INTJ
ertr-543	82	16	.	.	NOUN
ertr-543	82	17	4	4	NUM
ertr-543	82	18	,	,	PUNCT
ertr-543	82	19	2019	2019	NUM
ertr-543	82	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	82	21	600	600	NUM
ertr-543	82	22	while	while	SCONJ
ertr-543	82	23	these	these	DET
ertr-543	82	24	previous	previous	ADJ
ertr-543	82	25	studies	study	NOUN
ertr-543	82	26	have	have	AUX
ertr-543	82	27	explored	explore	VERB
ertr-543	82	28	the	the	DET
ertr-543	82	29	motivations	motivation	NOUN
ertr-543	82	30	of	of	ADP
ertr-543	82	31	users	user	NOUN
ertr-543	82	32	to	to	PART
ertr-543	82	33	follow	follow	VERB
ertr-543	82	34	brands	brand	NOUN
ertr-543	82	35	on	on	ADP
ertr-543	82	36	facebook	facebook	PROPN
ertr-543	82	37	(	(	PUNCT
ertr-543	82	38	lin	lin	PROPN
ertr-543	82	39	&	&	CCONJ
ertr-543	82	40	lu	lu	PROPN
ertr-543	82	41	,	,	PUNCT
ertr-543	82	42	2011	2011	NUM
ertr-543	82	43	)	)	PUNCT
ertr-543	82	44	,	,	PUNCT
ertr-543	82	45	twitter	twitter	NOUN
ertr-543	82	46	(	(	PUNCT
ertr-543	82	47	sook	sook	NOUN
ertr-543	82	48	kwon	kwon	VERB
ertr-543	82	49	et	et	PROPN
ertr-543	82	50	al	al	PROPN
ertr-543	82	51	.	.	PROPN
ertr-543	82	52	,	,	PUNCT
ertr-543	82	53	2015	2015	NUM
ertr-543	82	54	)	)	PUNCT
ertr-543	82	55	,	,	PUNCT
ertr-543	82	56	and	and	CCONJ
ertr-543	82	57	instagram	instagram	PROPN
ertr-543	82	58	(	(	PUNCT
ertr-543	82	59	casaló	casaló	PROPN
ertr-543	82	60	et	et	PROPN
ertr-543	82	61	al	al	PROPN
ertr-543	82	62	.	.	PROPN
ertr-543	82	63	,	,	PUNCT
ertr-543	82	64	2017	2017	NUM
ertr-543	82	65	)	)	PUNCT
ertr-543	82	66	,	,	PUNCT
ertr-543	82	67	no	no	DET
ertr-543	82	68	academic	academic	ADJ
ertr-543	82	69	study	study	NOUN
ertr-543	82	70	to	to	ADP
ertr-543	82	71	date	date	NOUN
ertr-543	82	72	has	have	AUX
ertr-543	82	73	examined	examine	VERB
ertr-543	82	74	the	the	DET
ertr-543	82	75	motivations	motivation	NOUN
ertr-543	82	76	of	of	ADP
ertr-543	82	77	users	user	NOUN
ertr-543	82	78	to	to	PART
ertr-543	82	79	follow	follow	VERB
ertr-543	82	80	travel	travel	NOUN
ertr-543	82	81	-	-	PUNCT
ertr-543	82	82	related	relate	VERB
ertr-543	82	83	accounts	account	NOUN
ertr-543	82	84	on	on	ADP
ertr-543	82	85	instagram	instagram	PROPN
ertr-543	82	86	.	.	PUNCT
ertr-543	83	1	this	this	DET
ertr-543	83	2	research	research	NOUN
ertr-543	83	3	will	will	AUX
ertr-543	83	4	,	,	PUNCT
ertr-543	83	5	therefore	therefore	ADV
ertr-543	83	6	,	,	PUNCT
ertr-543	83	7	address	address	VERB
ertr-543	83	8	this	this	DET
ertr-543	83	9	gap	gap	NOUN
ertr-543	83	10	and	and	CCONJ
ertr-543	83	11	provide	provide	VERB
ertr-543	83	12	critical	critical	ADJ
ertr-543	83	13	insights	insight	NOUN
ertr-543	83	14	as	as	ADP
ertr-543	83	15	to	to	ADP
ertr-543	83	16	why	why	SCONJ
ertr-543	83	17	instagram	instagram	PROPN
ertr-543	83	18	users	user	NOUN
ertr-543	83	19	follow	follow	VERB
ertr-543	83	20	travel	travel	NOUN
ertr-543	83	21	-	-	PUNCT
ertr-543	83	22	related	relate	VERB
ertr-543	83	23	accounts	account	NOUN
ertr-543	83	24	on	on	ADP
ertr-543	83	25	instagram	instagram	PROPN
ertr-543	83	26	,	,	PUNCT
ertr-543	83	27	particularly	particularly	ADV
ertr-543	83	28	travel	travel	VERB
ertr-543	83	29	influencers	influencer	NOUN
ertr-543	83	30	and	and	CCONJ
ertr-543	83	31	dmos	dmo	NOUN
ertr-543	83	32	.	.	PUNCT
ertr-543	84	1	furthermore	furthermore	ADV
ertr-543	84	2	,	,	PUNCT
ertr-543	84	3	this	this	DET
ertr-543	84	4	study	study	NOUN
ertr-543	84	5	will	will	AUX
ertr-543	84	6	look	look	VERB
ertr-543	84	7	at	at	ADP
ertr-543	84	8	the	the	DET
ertr-543	84	9	differences	difference	NOUN
ertr-543	84	10	in	in	ADP
ertr-543	84	11	the	the	DET
ertr-543	84	12	motivations	motivation	NOUN
ertr-543	84	13	to	to	PART
ertr-543	84	14	follow	follow	VERB
ertr-543	84	15	accounts	account	NOUN
ertr-543	84	16	of	of	ADP
ertr-543	84	17	official	official	ADJ
ertr-543	84	18	dmos	dmo	NOUN
ertr-543	84	19	or	or	CCONJ
ertr-543	84	20	travel	travel	NOUN
ertr-543	84	21	influencers	influencer	NOUN
ertr-543	84	22	.	.	PUNCT
ertr-543	85	1	to	to	PART
ertr-543	85	2	address	address	VERB
ertr-543	85	3	these	these	DET
ertr-543	85	4	overall	overall	ADJ
ertr-543	85	5	questions	question	NOUN
ertr-543	85	6	and	and	CCONJ
ertr-543	85	7	achieve	achieve	VERB
ertr-543	85	8	the	the	DET
ertr-543	85	9	purpose	purpose	NOUN
ertr-543	85	10	of	of	ADP
ertr-543	85	11	this	this	DET
ertr-543	85	12	study	study	NOUN
ertr-543	85	13	,	,	PUNCT
ertr-543	85	14	this	this	DET
ertr-543	85	15	research	research	NOUN
ertr-543	85	16	note	note	NOUN
ertr-543	85	17	answers	answer	VERB
ertr-543	85	18	the	the	DET
ertr-543	85	19	following	follow	VERB
ertr-543	85	20	questions	question	NOUN
ertr-543	85	21	:	:	PUNCT
ertr-543	86	1	1	1	X
ertr-543	86	2	.	.	X
ertr-543	87	1	why	why	SCONJ
ertr-543	87	2	do	do	AUX
ertr-543	87	3	instagram	instagram	PROPN
ertr-543	87	4	users	user	NOUN
ertr-543	87	5	follow	follow	VERB
ertr-543	87	6	influencer	influencer	NOUN
ertr-543	87	7	and	and	CCONJ
ertr-543	87	8	dmo	dmo	PROPN
ertr-543	87	9	accounts	account	NOUN
ertr-543	87	10	on	on	ADP
ertr-543	87	11	instagram	instagram	PROPN
ertr-543	87	12	?	?	PUNCT
ertr-543	88	1	2	2	X
ertr-543	88	2	.	.	X
ertr-543	88	3	how	how	SCONJ
ertr-543	88	4	do	do	AUX
ertr-543	88	5	the	the	DET
ertr-543	88	6	motivations	motivation	NOUN
ertr-543	88	7	to	to	PART
ertr-543	88	8	follow	follow	VERB
ertr-543	88	9	instagram	instagram	PROPN
ertr-543	88	10	accounts	account	NOUN
ertr-543	88	11	differ	differ	VERB
ertr-543	88	12	between	between	ADP
ertr-543	88	13	influencers	influencer	NOUN
ertr-543	88	14	and	and	CCONJ
ertr-543	88	15	dmos	dmo	NOUN
ertr-543	88	16	?	?	PUNCT
ertr-543	89	1	methods	method	NOUN
ertr-543	89	2	to	to	PART
ertr-543	89	3	answer	answer	VERB
ertr-543	89	4	the	the	DET
ertr-543	89	5	research	research	NOUN
ertr-543	89	6	questions	question	NOUN
ertr-543	89	7	of	of	ADP
ertr-543	89	8	this	this	DET
ertr-543	89	9	study	study	NOUN
ertr-543	89	10	,	,	PUNCT
ertr-543	89	11	a	a	DET
ertr-543	89	12	quantitative	quantitative	ADJ
ertr-543	89	13	survey	survey	NOUN
ertr-543	89	14	using	use	VERB
ertr-543	89	15	a	a	DET
ertr-543	89	16	selfadministered	selfadministered	ADJ
ertr-543	89	17	online	online	ADJ
ertr-543	89	18	questionnaire	questionnaire	NOUN
ertr-543	89	19	was	be	AUX
ertr-543	89	20	used	use	VERB
ertr-543	89	21	.	.	PUNCT
ertr-543	90	1	for	for	ADP
ertr-543	90	2	the	the	DET
ertr-543	90	3	purpose	purpose	NOUN
ertr-543	90	4	of	of	ADP
ertr-543	90	5	this	this	DET
ertr-543	90	6	study	study	NOUN
ertr-543	90	7	,	,	PUNCT
ertr-543	90	8	respondents	respondent	NOUN
ertr-543	90	9	were	be	AUX
ertr-543	90	10	screened	screen	VERB
ertr-543	90	11	to	to	PART
ertr-543	90	12	accept	accept	VERB
ertr-543	90	13	only	only	ADV
ertr-543	90	14	those	those	PRON
ertr-543	90	15	who	who	PRON
ertr-543	90	16	use	use	VERB
ertr-543	90	17	instagram	instagram	PROPN
ertr-543	90	18	regularly	regularly	ADV
ertr-543	90	19	(	(	PUNCT
ertr-543	90	20	at	at	ADP
ertr-543	90	21	least	least	ADJ
ertr-543	90	22	once	once	ADV
ertr-543	90	23	a	a	DET
ertr-543	90	24	week	week	NOUN
ertr-543	90	25	)	)	PUNCT
ertr-543	90	26	and	and	CCONJ
ertr-543	90	27	who	who	PRON
ertr-543	90	28	follow	follow	VERB
ertr-543	90	29	any	any	DET
ertr-543	90	30	travel	travel	NOUN
ertr-543	90	31	-	-	PUNCT
ertr-543	90	32	related	relate	VERB
ertr-543	90	33	accounts	account	NOUN
ertr-543	90	34	on	on	ADP
ertr-543	90	35	instagram	instagram	PROPN
ertr-543	90	36	.	.	PUNCT
ertr-543	91	1	the	the	DET
ertr-543	91	2	questionnaire	questionnaire	NOUN
ertr-543	91	3	was	be	AUX
ertr-543	91	4	developed	develop	VERB
ertr-543	91	5	and	and	CCONJ
ertr-543	91	6	based	base	VERB
ertr-543	91	7	on	on	ADP
ertr-543	91	8	previous	previous	ADJ
ertr-543	91	9	literature	literature	NOUN
ertr-543	91	10	,	,	PUNCT
ertr-543	91	11	and	and	CCONJ
ertr-543	91	12	pretested	preteste	VERB
ertr-543	91	13	to	to	PART
ertr-543	91	14	ensure	ensure	VERB
ertr-543	91	15	validity	validity	NOUN
ertr-543	91	16	and	and	CCONJ
ertr-543	91	17	reliability	reliability	NOUN
ertr-543	91	18	of	of	ADP
ertr-543	91	19	the	the	DET
ertr-543	91	20	measurement	measurement	NOUN
ertr-543	91	21	items	item	NOUN
ertr-543	91	22	.	.	PUNCT
ertr-543	92	1	after	after	ADP
ertr-543	92	2	the	the	DET
ertr-543	92	3	pretest	pretest	NOUN
ertr-543	92	4	with	with	ADP
ertr-543	92	5	a	a	DET
ertr-543	92	6	convenience	convenience	NOUN
ertr-543	92	7	sample	sample	NOUN
ertr-543	92	8	(	(	PUNCT
ertr-543	92	9	n=63	n=63	ADJ
ertr-543	92	10	)	)	PUNCT
ertr-543	92	11	and	and	CCONJ
ertr-543	92	12	adjustments	adjustment	NOUN
ertr-543	92	13	,	,	PUNCT
ertr-543	92	14	the	the	DET
ertr-543	92	15	questionnaire	questionnaire	NOUN
ertr-543	92	16	was	be	AUX
ertr-543	92	17	sent	send	VERB
ertr-543	92	18	out	out	ADP
ertr-543	92	19	using	use	VERB
ertr-543	92	20	the	the	DET
ertr-543	92	21	platform	platform	NOUN
ertr-543	92	22	amazon	amazon	PROPN
ertr-543	92	23	mechanical	mechanical	ADJ
ertr-543	92	24	turk	turk	PROPN
ertr-543	92	25	(	(	PUNCT
ertr-543	92	26	mturk	mturk	PROPN
ertr-543	92	27	)	)	PUNCT
ertr-543	92	28	in	in	ADP
ertr-543	92	29	july	july	PROPN
ertr-543	92	30	2019	2019	NUM
ertr-543	92	31	.	.	PUNCT
ertr-543	93	1	the	the	DET
ertr-543	93	2	study	study	NOUN
ertr-543	93	3	population	population	NOUN
ertr-543	93	4	was	be	AUX
ertr-543	93	5	limited	limit	VERB
ertr-543	93	6	to	to	ADP
ertr-543	93	7	those	those	PRON
ertr-543	93	8	with	with	ADP
ertr-543	93	9	an	an	DET
ertr-543	93	10	amazon	amazon	PROPN
ertr-543	93	11	mturk	mturk	PROPN
ertr-543	93	12	account	account	PROPN
ertr-543	93	13	registered	register	VERB
ertr-543	93	14	in	in	ADP
ertr-543	93	15	the	the	DET
ertr-543	93	16	united	united	PROPN
ertr-543	93	17	states	states	PROPN
ertr-543	93	18	.	.	PUNCT
ertr-543	94	1	all	all	DET
ertr-543	94	2	data	datum	NOUN
ertr-543	94	3	was	be	AUX
ertr-543	94	4	downloaded	download	VERB
ertr-543	94	5	from	from	ADP
ertr-543	94	6	the	the	DET
ertr-543	94	7	software	software	NOUN
ertr-543	94	8	qualtrics	qualtric	NOUN
ertr-543	94	9	used	use	VERB
ertr-543	94	10	for	for	ADP
ertr-543	94	11	the	the	DET
ertr-543	94	12	setup	setup	NOUN
ertr-543	94	13	of	of	ADP
ertr-543	94	14	the	the	DET
ertr-543	94	15	questionnaire	questionnaire	NOUN
ertr-543	94	16	and	and	CCONJ
ertr-543	94	17	converted	convert	VERB
ertr-543	94	18	into	into	ADP
ertr-543	94	19	spss	spss	PROPN
ertr-543	94	20	for	for	ADP
ertr-543	94	21	further	further	ADJ
ertr-543	94	22	analysis	analysis	NOUN
ertr-543	94	23	.	.	PUNCT
ertr-543	95	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	96	1	e	e	X
ertr-543	96	2	-	-	NOUN
ertr-543	96	3	review	review	NOUN
ertr-543	96	4	of	of	ADP
ertr-543	96	5	tourism	tourism	NOUN
ertr-543	96	6	research	research	NOUN
ertr-543	96	7	(	(	PUNCT
ertr-543	96	8	ertr	ertr	NOUN
ertr-543	96	9	)	)	PUNCT
ertr-543	96	10	,	,	PUNCT
ertr-543	96	11	vol	vol	NOUN
ertr-543	96	12	.	.	PROPN
ertr-543	96	13	17	17	NUM
ertr-543	96	14	,	,	PUNCT
ertr-543	96	15	no	no	INTJ
ertr-543	96	16	.	.	NOUN
ertr-543	96	17	4	4	NUM
ertr-543	96	18	,	,	PUNCT
ertr-543	96	19	2019	2019	NUM
ertr-543	96	20	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	96	21	601	601	NUM
ertr-543	96	22	participants	participant	NOUN
ertr-543	96	23	(	(	PUNCT
ertr-543	96	24	n=202	n=202	PROPN
ertr-543	96	25	)	)	PUNCT
ertr-543	96	26	were	be	AUX
ertr-543	96	27	asked	ask	VERB
ertr-543	96	28	whether	whether	SCONJ
ertr-543	96	29	they	they	PRON
ertr-543	96	30	follow	follow	VERB
ertr-543	96	31	influencer	influencer	NOUN
ertr-543	96	32	and	and	CCONJ
ertr-543	96	33	dmo	dmo	PROPN
ertr-543	96	34	accounts	account	NOUN
ertr-543	96	35	.	.	PUNCT
ertr-543	97	1	as	as	SCONJ
ertr-543	97	2	the	the	DET
ertr-543	97	3	term	term	NOUN
ertr-543	97	4	‘	'	PUNCT
ertr-543	97	5	influencer	influencer	NOUN
ertr-543	97	6	’	'	PUNCT
ertr-543	97	7	may	may	AUX
ertr-543	97	8	not	not	PART
ertr-543	97	9	be	be	AUX
ertr-543	97	10	well	well	ADV
ertr-543	97	11	-	-	PUNCT
ertr-543	97	12	known	know	VERB
ertr-543	97	13	,	,	PUNCT
ertr-543	97	14	and	and	CCONJ
ertr-543	97	15	users	user	NOUN
ertr-543	97	16	may	may	AUX
ertr-543	97	17	not	not	PART
ertr-543	97	18	be	be	AUX
ertr-543	97	19	aware	aware	ADJ
ertr-543	97	20	that	that	SCONJ
ertr-543	97	21	they	they	PRON
ertr-543	97	22	are	be	AUX
ertr-543	97	23	following	follow	VERB
ertr-543	97	24	influencer	influencer	NOUN
ertr-543	97	25	accounts	account	NOUN
ertr-543	97	26	,	,	PUNCT
ertr-543	97	27	the	the	DET
ertr-543	97	28	questionnaire	questionnaire	NOUN
ertr-543	97	29	asked	ask	VERB
ertr-543	97	30	“	"	PUNCT
ertr-543	97	31	do	do	AUX
ertr-543	97	32	you	you	PRON
ertr-543	97	33	follow	follow	VERB
ertr-543	97	34	any	any	DET
ertr-543	97	35	personal	personal	ADJ
ertr-543	97	36	instagram	instagram	NOUN
ertr-543	97	37	accounts	account	NOUN
ertr-543	97	38	of	of	ADP
ertr-543	97	39	individuals	individual	NOUN
ertr-543	97	40	that	that	PRON
ertr-543	97	41	share	share	VERB
ertr-543	97	42	and/or	and/or	CCONJ
ertr-543	97	43	document	document	NOUN
ertr-543	97	44	travel	travel	NOUN
ertr-543	97	45	?	?	PUNCT
ertr-543	98	1	a	a	DET
ertr-543	98	2	personal	personal	ADJ
ertr-543	98	3	instagram	instagram	PROPN
ertr-543	98	4	account	account	NOUN
ertr-543	98	5	does	do	AUX
ertr-543	98	6	not	not	PART
ertr-543	98	7	need	need	VERB
ertr-543	98	8	to	to	PART
ertr-543	98	9	be	be	AUX
ertr-543	98	10	someone	someone	PRON
ertr-543	98	11	you	you	PRON
ertr-543	98	12	know	know	VERB
ertr-543	98	13	personally	personally	ADV
ertr-543	98	14	.	.	PUNCT
ertr-543	98	15	”	"	PUNCT
ertr-543	99	1	similarly	similarly	ADV
ertr-543	99	2	,	,	PUNCT
ertr-543	99	3	they	they	PRON
ertr-543	99	4	were	be	AUX
ertr-543	99	5	asked	ask	VERB
ertr-543	99	6	“	"	PUNCT
ertr-543	99	7	do	do	AUX
ertr-543	99	8	you	you	PRON
ertr-543	99	9	follow	follow	VERB
ertr-543	99	10	any	any	DET
ertr-543	99	11	official	official	ADJ
ertr-543	99	12	tourism	tourism	NOUN
ertr-543	99	13	organizations	organization	NOUN
ertr-543	99	14	on	on	ADP
ertr-543	99	15	instagram	instagram	PROPN
ertr-543	99	16	?	?	PUNCT
ertr-543	99	17	”	"	PUNCT
ertr-543	100	1	when	when	SCONJ
ertr-543	100	2	referring	refer	VERB
ertr-543	100	3	to	to	ADP
ertr-543	100	4	dmo	dmo	PROPN
ertr-543	100	5	accounts	account	NOUN
ertr-543	100	6	.	.	PUNCT
ertr-543	101	1	participants	participant	NOUN
ertr-543	101	2	who	who	PRON
ertr-543	101	3	did	do	AUX
ertr-543	101	4	not	not	PART
ertr-543	101	5	follow	follow	VERB
ertr-543	101	6	a	a	DET
ertr-543	101	7	dmo	dmo	NOUN
ertr-543	101	8	or	or	CCONJ
ertr-543	101	9	influencer	influencer	NOUN
ertr-543	101	10	instagram	instagram	PROPN
ertr-543	101	11	account	account	NOUN
ertr-543	101	12	did	do	AUX
ertr-543	101	13	not	not	PART
ertr-543	101	14	answer	answer	VERB
ertr-543	101	15	any	any	DET
ertr-543	101	16	questions	question	NOUN
ertr-543	101	17	about	about	ADP
ertr-543	101	18	their	their	PRON
ertr-543	101	19	motivation	motivation	NOUN
ertr-543	101	20	to	to	PART
ertr-543	101	21	follow	follow	VERB
ertr-543	101	22	these	these	DET
ertr-543	101	23	accounts	account	NOUN
ertr-543	101	24	.	.	PUNCT
ertr-543	102	1	therefore	therefore	ADV
ertr-543	102	2	,	,	PUNCT
ertr-543	102	3	participants	participant	NOUN
ertr-543	102	4	were	be	AUX
ertr-543	102	5	asked	ask	VERB
ertr-543	102	6	to	to	PART
ertr-543	102	7	rate	rate	VERB
ertr-543	102	8	only	only	ADV
ertr-543	102	9	those	those	DET
ertr-543	102	10	accounts	account	NOUN
ertr-543	102	11	that	that	PRON
ertr-543	102	12	they	they	PRON
ertr-543	102	13	follow	follow	VERB
ertr-543	102	14	:	:	PUNCT
ertr-543	102	15	dmo	dmo	PROPN
ertr-543	102	16	(	(	PUNCT
ertr-543	102	17	n=139	n=139	PROPN
ertr-543	102	18	,	,	PUNCT
ertr-543	102	19	68.8	68.8	NUM
ertr-543	102	20	%	%	NOUN
ertr-543	102	21	)	)	PUNCT
ertr-543	102	22	and/or	and/or	CCONJ
ertr-543	102	23	influencers	influencer	NOUN
ertr-543	102	24	(	(	PUNCT
ertr-543	102	25	n=186	n=186	NUM
ertr-543	102	26	,	,	PUNCT
ertr-543	102	27	92.1	92.1	NUM
ertr-543	102	28	%	%	NOUN
ertr-543	102	29	)	)	PUNCT
ertr-543	102	30	.	.	PUNCT
ertr-543	103	1	only	only	ADV
ertr-543	103	2	9	9	NUM
ertr-543	103	3	respondents	respondent	NOUN
ertr-543	103	4	(	(	PUNCT
ertr-543	103	5	4.5	4.5	NUM
ertr-543	103	6	%	%	NOUN
ertr-543	103	7	)	)	PUNCT
ertr-543	103	8	followed	follow	VERB
ertr-543	103	9	only	only	ADV
ertr-543	103	10	dmos	dmo	NOUN
ertr-543	103	11	,	,	PUNCT
ertr-543	103	12	whereas	whereas	SCONJ
ertr-543	103	13	56	56	NUM
ertr-543	103	14	respondents	respondent	NOUN
ertr-543	103	15	(	(	PUNCT
ertr-543	103	16	27.7	27.7	NUM
ertr-543	103	17	%	%	NOUN
ertr-543	103	18	)	)	PUNCT
ertr-543	103	19	followed	follow	VERB
ertr-543	103	20	only	only	ADJ
ertr-543	103	21	influencers	influencer	NOUN
ertr-543	103	22	.	.	PUNCT
ertr-543	104	1	the	the	DET
ertr-543	104	2	majority	majority	NOUN
ertr-543	104	3	of	of	ADP
ertr-543	104	4	respondents	respondent	NOUN
ertr-543	104	5	(	(	PUNCT
ertr-543	104	6	n=130	n=130	PROPN
ertr-543	104	7	,	,	PUNCT
ertr-543	104	8	64.4	64.4	NUM
ertr-543	104	9	%	%	NOUN
ertr-543	104	10	)	)	PUNCT
ertr-543	104	11	follow	follow	VERB
ertr-543	104	12	both	both	DET
ertr-543	104	13	influencers	influencer	NOUN
ertr-543	104	14	and	and	CCONJ
ertr-543	104	15	dmo	dmo	PROPN
ertr-543	104	16	accounts	account	NOUN
ertr-543	104	17	.	.	PUNCT
ertr-543	105	1	measures	measure	VERB
ertr-543	105	2	the	the	DET
ertr-543	105	3	items	item	NOUN
ertr-543	105	4	for	for	ADP
ertr-543	105	5	the	the	DET
ertr-543	105	6	motivations	motivation	NOUN
ertr-543	105	7	to	to	PART
ertr-543	105	8	follow	follow	VERB
ertr-543	105	9	travel	travel	NOUN
ertr-543	105	10	-	-	PUNCT
ertr-543	105	11	related	relate	VERB
ertr-543	105	12	accounts	account	NOUN
ertr-543	105	13	on	on	ADP
ertr-543	105	14	instagram	instagram	PROPN
ertr-543	105	15	either	either	CCONJ
ertr-543	105	16	managed	manage	VERB
ertr-543	105	17	by	by	ADP
ertr-543	105	18	an	an	DET
ertr-543	105	19	influencer	influencer	NOUN
ertr-543	105	20	and/or	and/or	CCONJ
ertr-543	105	21	a	a	DET
ertr-543	105	22	dmo	dmo	PROPN
ertr-543	105	23	were	be	AUX
ertr-543	105	24	derived	derive	VERB
ertr-543	105	25	from	from	ADP
ertr-543	105	26	prior	prior	ADJ
ertr-543	105	27	studies	study	NOUN
ertr-543	105	28	about	about	ADP
ertr-543	105	29	motivations	motivation	NOUN
ertr-543	105	30	to	to	PART
ertr-543	105	31	follow	follow	VERB
ertr-543	105	32	brands	brand	NOUN
ertr-543	105	33	on	on	ADP
ertr-543	105	34	twitter	twitter	NOUN
ertr-543	105	35	(	(	PUNCT
ertr-543	105	36	sook	sook	NOUN
ertr-543	105	37	kwon	kwon	VERB
ertr-543	105	38	et	et	PROPN
ertr-543	105	39	al	al	PROPN
ertr-543	105	40	.	.	PROPN
ertr-543	105	41	,	,	PUNCT
ertr-543	105	42	2015	2015	NUM
ertr-543	105	43	)	)	PUNCT
ertr-543	105	44	and	and	CCONJ
ertr-543	105	45	follow	follow	VERB
ertr-543	105	46	and	and	CCONJ
ertr-543	105	47	recommend	recommend	VERB
ertr-543	105	48	an	an	DET
ertr-543	105	49	instagram	instagram	PROPN
ertr-543	105	50	account	account	NOUN
ertr-543	105	51	(	(	PUNCT
ertr-543	105	52	casaló	casaló	PROPN
ertr-543	105	53	et	et	PROPN
ertr-543	105	54	al	al	PROPN
ertr-543	105	55	.	.	PROPN
ertr-543	105	56	,	,	PUNCT
ertr-543	105	57	2017	2017	NUM
ertr-543	105	58	)	)	PUNCT
ertr-543	105	59	and	and	CCONJ
ertr-543	105	60	adapted	adapt	VERB
ertr-543	105	61	for	for	ADP
ertr-543	105	62	this	this	DET
ertr-543	105	63	study	study	NOUN
ertr-543	105	64	.	.	PUNCT
ertr-543	106	1	the	the	DET
ertr-543	106	2	motivations	motivation	NOUN
ertr-543	106	3	to	to	PART
ertr-543	106	4	follow	follow	VERB
ertr-543	106	5	travel	travel	NOUN
ertr-543	106	6	-	-	PUNCT
ertr-543	106	7	related	relate	VERB
ertr-543	106	8	accounts	account	NOUN
ertr-543	106	9	on	on	ADP
ertr-543	106	10	instagram	instagram	PROPN
ertr-543	106	11	was	be	AUX
ertr-543	106	12	measured	measure	VERB
ertr-543	106	13	through	through	ADP
ertr-543	106	14	21	21	NUM
ertr-543	106	15	items	item	NOUN
ertr-543	106	16	(	(	PUNCT
ertr-543	106	17	e.g.	e.g.	ADV
ertr-543	106	18	following	follow	VERB
ertr-543	106	19	this	this	DET
ertr-543	106	20	instagram	instagram	PROPN
ertr-543	106	21	account	account	NOUN
ertr-543	106	22	is	be	AUX
ertr-543	106	23	funny	funny	ADJ
ertr-543	106	24	and	and	CCONJ
ertr-543	106	25	pleasant	pleasant	ADJ
ertr-543	106	26	;	;	PUNCT
ertr-543	106	27	i	i	PRON
ertr-543	106	28	follow	follow	VERB
ertr-543	106	29	these	these	PRON
ertr-543	106	30	to	to	PART
ertr-543	106	31	gain	gain	VERB
ertr-543	106	32	access	access	NOUN
ertr-543	106	33	to	to	ADP
ertr-543	106	34	exclusive	exclusive	ADJ
ertr-543	106	35	content	content	NOUN
ertr-543	106	36	;	;	PUNCT
ertr-543	106	37	i	i	PRON
ertr-543	106	38	follow	follow	VERB
ertr-543	106	39	these	these	DET
ertr-543	106	40	accounts	account	NOUN
ertr-543	106	41	to	to	PART
ertr-543	106	42	be	be	AUX
ertr-543	106	43	the	the	DET
ertr-543	106	44	first	first	ADJ
ertr-543	106	45	to	to	PART
ertr-543	106	46	know	know	VERB
ertr-543	106	47	information	information	NOUN
ertr-543	106	48	about	about	ADP
ertr-543	106	49	travel	travel	NOUN
ertr-543	106	50	)	)	PUNCT
ertr-543	106	51	.	.	PUNCT
ertr-543	107	1	participants	participant	NOUN
ertr-543	107	2	were	be	AUX
ertr-543	107	3	asked	ask	VERB
ertr-543	107	4	to	to	PART
ertr-543	107	5	rate	rate	VERB
ertr-543	107	6	their	their	PRON
ertr-543	107	7	level	level	NOUN
ertr-543	107	8	of	of	ADP
ertr-543	107	9	agreement	agreement	NOUN
ertr-543	107	10	on	on	ADP
ertr-543	107	11	a	a	DET
ertr-543	107	12	7	7	NUM
ertr-543	107	13	-	-	PUNCT
ertr-543	107	14	point	point	NOUN
ertr-543	107	15	likert	likert	ADJ
ertr-543	107	16	scale	scale	NOUN
ertr-543	107	17	from	from	ADP
ertr-543	107	18	1	1	NUM
ertr-543	107	19	=	=	PRON
ertr-543	107	20	strongly	strongly	ADV
ertr-543	107	21	disagree	disagree	VERB
ertr-543	107	22	to	to	ADP
ertr-543	107	23	7	7	NUM
ertr-543	107	24	=	=	PRON
ertr-543	107	25	strongly	strongly	ADV
ertr-543	107	26	agree	agree	VERB
ertr-543	107	27	.	.	PUNCT
ertr-543	108	1	responses	response	NOUN
ertr-543	108	2	were	be	AUX
ertr-543	108	3	combined	combine	VERB
ertr-543	108	4	,	,	PUNCT
ertr-543	108	5	as	as	ADP
ertr-543	108	6	consistent	consistent	ADJ
ertr-543	108	7	with	with	ADP
ertr-543	108	8	the	the	DET
ertr-543	108	9	literature	literature	NOUN
ertr-543	108	10	,	,	PUNCT
ertr-543	108	11	and	and	CCONJ
ertr-543	108	12	cronbach	cronbach	VERB
ertr-543	108	13	’s	’s	PART
ertr-543	108	14	alpha	alpha	NOUN
ertr-543	108	15	was	be	AUX
ertr-543	108	16	examined	examine	VERB
ertr-543	108	17	,	,	PUNCT
ertr-543	108	18	indicated	indicate	VERB
ertr-543	108	19	reliability	reliability	NOUN
ertr-543	108	20	of	of	ADP
ertr-543	108	21	the	the	DET
ertr-543	108	22	constructs	construct	NOUN
ertr-543	108	23	:	:	PUNCT
ertr-543	108	24	incentive	incentive	NOUN
ertr-543	108	25	seeking	seeking	NOUN
ertr-543	108	26	(	(	PUNCT
ertr-543	108	27	α=.84	α=.84	NOUN
ertr-543	108	28	)	)	PUNCT
ertr-543	108	29	,	,	PUNCT
ertr-543	108	30	social	social	ADJ
ertr-543	108	31	interaction	interaction	NOUN
ertr-543	108	32	(	(	PUNCT
ertr-543	108	33	α=.87	α=.87	PROPN
ertr-543	108	34	)	)	PUNCT
ertr-543	108	35	,	,	PUNCT
ertr-543	108	36	information	information	NOUN
ertr-543	108	37	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-543	109	1	e	e	NOUN
ertr-543	109	2	-	-	NOUN
ertr-543	109	3	review	review	NOUN
ertr-543	109	4	of	of	ADP
ertr-543	109	5	tourism	tourism	NOUN
ertr-543	109	6	research	research	NOUN
ertr-543	109	7	(	(	PUNCT
ertr-543	109	8	ertr	ertr	NOUN
ertr-543	109	9	)	)	PUNCT
ertr-543	109	10	,	,	PUNCT
ertr-543	109	11	vol	vol	NOUN
ertr-543	109	12	.	.	PROPN
ertr-543	110	1	17	17	NUM
ertr-543	110	2	,	,	PUNCT
ertr-543	110	3	no	no	INTJ
ertr-543	110	4	.	.	NOUN
ertr-543	110	5	4	4	NUM
ertr-543	110	6	,	,	PUNCT
ertr-543	110	7	2019	2019	NUM
ertr-543	110	8	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	111	1	602	602	NUM
ertr-543	111	2	seeking	seek	VERB
ertr-543	111	3	(	(	PUNCT
ertr-543	111	4	α=.65	α=.65	NUM
ertr-543	111	5	)	)	PUNCT
ertr-543	111	6	,	,	PUNCT
ertr-543	111	7	entertainment	entertainment	NOUN
ertr-543	111	8	seeking	seeking	NOUN
ertr-543	111	9	(	(	PUNCT
ertr-543	111	10	α=.76	α=.76	PROPN
ertr-543	111	11	)	)	PUNCT
ertr-543	111	12	,	,	PUNCT
ertr-543	111	13	perceived	perceive	VERB
ertr-543	111	14	usefulness	usefulness	NOUN
ertr-543	111	15	(	(	PUNCT
ertr-543	111	16	α=.85	α=.85	ADJ
ertr-543	111	17	)	)	PUNCT
ertr-543	111	18	,	,	PUNCT
ertr-543	111	19	and	and	CCONJ
ertr-543	111	20	perceived	perceive	VERB
ertr-543	111	21	enjoyment	enjoyment	NOUN
ertr-543	111	22	(	(	PUNCT
ertr-543	111	23	α=.86	α=.86	NOUN
ertr-543	111	24	)	)	PUNCT
ertr-543	111	25	.	.	PUNCT
ertr-543	112	1	this	this	DET
ertr-543	112	2	paper	paper	NOUN
ertr-543	112	3	presents	present	VERB
ertr-543	112	4	the	the	DET
ertr-543	112	5	preliminary	preliminary	ADJ
ertr-543	112	6	findings	finding	NOUN
ertr-543	112	7	based	base	VERB
ertr-543	112	8	on	on	ADP
ertr-543	112	9	the	the	DET
ertr-543	112	10	first	first	ADJ
ertr-543	112	11	stage	stage	NOUN
ertr-543	112	12	of	of	ADP
ertr-543	112	13	a	a	DET
ertr-543	112	14	larger	large	ADJ
ertr-543	112	15	project	project	NOUN
ertr-543	112	16	about	about	ADP
ertr-543	112	17	motivations	motivation	NOUN
ertr-543	112	18	,	,	PUNCT
ertr-543	112	19	perceptions	perception	NOUN
ertr-543	112	20	,	,	PUNCT
ertr-543	112	21	and	and	CCONJ
ertr-543	112	22	social	social	ADJ
ertr-543	112	23	media	medium	NOUN
ertr-543	112	24	behavior	behavior	NOUN
ertr-543	112	25	on	on	ADP
ertr-543	112	26	instagram	instagram	PROPN
ertr-543	112	27	.	.	PUNCT
ertr-543	113	1	in	in	ADP
ertr-543	113	2	the	the	DET
ertr-543	113	3	first	first	ADJ
ertr-543	113	4	stage	stage	NOUN
ertr-543	113	5	and	and	CCONJ
ertr-543	113	6	presented	present	VERB
ertr-543	113	7	in	in	ADP
ertr-543	113	8	this	this	DET
ertr-543	113	9	research	research	NOUN
ertr-543	113	10	note	note	NOUN
ertr-543	113	11	,	,	PUNCT
ertr-543	113	12	the	the	DET
ertr-543	113	13	differential	differential	ADJ
ertr-543	113	14	motivations	motivation	NOUN
ertr-543	113	15	for	for	ADP
ertr-543	113	16	following	follow	VERB
ertr-543	113	17	travel	travel	NOUN
ertr-543	113	18	-	-	PUNCT
ertr-543	113	19	related	relate	VERB
ertr-543	113	20	accounts	account	NOUN
ertr-543	113	21	on	on	ADP
ertr-543	113	22	instagram	instagram	PROPN
ertr-543	113	23	are	be	AUX
ertr-543	113	24	examined	examine	VERB
ertr-543	113	25	.	.	PUNCT
ertr-543	114	1	findings	finding	VERB
ertr-543	114	2	the	the	DET
ertr-543	114	3	study	study	NOUN
ertr-543	114	4	respondents	respondent	NOUN
ertr-543	114	5	had	have	VERB
ertr-543	114	6	an	an	DET
ertr-543	114	7	average	average	ADJ
ertr-543	114	8	age	age	NOUN
ertr-543	114	9	of	of	ADP
ertr-543	114	10	32	32	NUM
ertr-543	114	11	(	(	PUNCT
ertr-543	114	12	m=32.33	m=32.33	PROPN
ertr-543	114	13	,	,	PUNCT
ertr-543	114	14	sd=8.70	sd=8.70	NOUN
ertr-543	114	15	)	)	PUNCT
ertr-543	114	16	,	,	PUNCT
ertr-543	114	17	however	however	ADV
ertr-543	114	18	,	,	PUNCT
ertr-543	114	19	nearly	nearly	ADV
ertr-543	114	20	half	half	NOUN
ertr-543	114	21	(	(	PUNCT
ertr-543	114	22	46.0	46.0	NUM
ertr-543	114	23	%	%	NOUN
ertr-543	114	24	)	)	PUNCT
ertr-543	114	25	were	be	AUX
ertr-543	114	26	under	under	ADP
ertr-543	114	27	30	30	NUM
ertr-543	114	28	years	year	NOUN
ertr-543	114	29	of	of	ADP
ertr-543	114	30	age	age	NOUN
ertr-543	114	31	.	.	PUNCT
ertr-543	115	1	the	the	DET
ertr-543	115	2	sample	sample	NOUN
ertr-543	115	3	consisted	consist	VERB
ertr-543	115	4	of	of	ADP
ertr-543	115	5	relatively	relatively	ADV
ertr-543	115	6	equal	equal	ADJ
ertr-543	115	7	males	male	NOUN
ertr-543	115	8	(	(	PUNCT
ertr-543	115	9	55.9	55.9	NUM
ertr-543	115	10	%	%	NOUN
ertr-543	115	11	)	)	PUNCT
ertr-543	115	12	and	and	CCONJ
ertr-543	115	13	females	female	NOUN
ertr-543	115	14	(	(	PUNCT
ertr-543	115	15	42.6	42.6	NUM
ertr-543	115	16	%	%	NOUN
ertr-543	115	17	)	)	PUNCT
ertr-543	115	18	.	.	PUNCT
ertr-543	116	1	most	most	ADJ
ertr-543	116	2	respondents	respondent	NOUN
ertr-543	116	3	were	be	AUX
ertr-543	116	4	white	white	ADJ
ertr-543	116	5	(	(	PUNCT
ertr-543	116	6	79.6	79.6	NUM
ertr-543	116	7	%	%	NOUN
ertr-543	116	8	)	)	PUNCT
ertr-543	116	9	and	and	CCONJ
ertr-543	116	10	had	have	VERB
ertr-543	116	11	either	either	CCONJ
ertr-543	116	12	a	a	DET
ertr-543	116	13	bachelor	bachelor	NOUN
ertr-543	116	14	’s	’s	NOUN
ertr-543	116	15	degree	degree	NOUN
ertr-543	116	16	(	(	PUNCT
ertr-543	116	17	48.5	48.5	NUM
ertr-543	116	18	%	%	NOUN
ertr-543	116	19	)	)	PUNCT
ertr-543	116	20	or	or	CCONJ
ertr-543	116	21	some	some	DET
ertr-543	116	22	college	college	NOUN
ertr-543	116	23	education	education	NOUN
ertr-543	116	24	(	(	PUNCT
ertr-543	116	25	19.3	19.3	NUM
ertr-543	116	26	%	%	NOUN
ertr-543	116	27	)	)	PUNCT
ertr-543	116	28	,	,	PUNCT
ertr-543	116	29	followed	follow	VERB
ertr-543	116	30	by	by	ADP
ertr-543	116	31	an	an	DET
ertr-543	116	32	associate	associate	NOUN
ertr-543	116	33	’s	’s	PART
ertr-543	116	34	degree	degree	NOUN
ertr-543	116	35	(	(	PUNCT
ertr-543	116	36	10.4	10.4	NUM
ertr-543	116	37	%	%	NOUN
ertr-543	116	38	)	)	PUNCT
ertr-543	116	39	.	.	PUNCT
ertr-543	117	1	the	the	DET
ertr-543	117	2	majority	majority	NOUN
ertr-543	117	3	of	of	ADP
ertr-543	117	4	respondents	respondent	NOUN
ertr-543	117	5	earn	earn	VERB
ertr-543	117	6	an	an	DET
ertr-543	117	7	income	income	NOUN
ertr-543	117	8	below	below	ADP
ertr-543	117	9	$	$	SYM
ertr-543	117	10	60,000	60,000	NUM
ertr-543	117	11	.	.	PUNCT
ertr-543	118	1	although	although	SCONJ
ertr-543	118	2	the	the	DET
ertr-543	118	3	sample	sample	NOUN
ertr-543	118	4	was	be	AUX
ertr-543	118	5	specified	specify	VERB
ertr-543	118	6	on	on	ADP
ertr-543	118	7	mturk	mturk	PROPN
ertr-543	118	8	to	to	ADP
ertr-543	118	9	those	those	PRON
ertr-543	118	10	who	who	PRON
ertr-543	118	11	are	be	AUX
ertr-543	118	12	us	us	PROPN
ertr-543	118	13	residents	resident	NOUN
ertr-543	118	14	,	,	PUNCT
ertr-543	118	15	25.9	25.9	NUM
ertr-543	118	16	percent	percent	NOUN
ertr-543	118	17	indicated	indicate	VERB
ertr-543	118	18	that	that	SCONJ
ertr-543	118	19	they	they	PRON
ertr-543	118	20	currently	currently	ADV
ertr-543	118	21	do	do	AUX
ertr-543	118	22	not	not	PART
ertr-543	118	23	live	live	VERB
ertr-543	118	24	in	in	ADP
ertr-543	118	25	the	the	DET
ertr-543	118	26	us	us	PROPN
ertr-543	118	27	.	.	PUNCT
ertr-543	119	1	regarding	regard	VERB
ertr-543	119	2	travel	travel	NOUN
ertr-543	119	3	behavior	behavior	NOUN
ertr-543	119	4	,	,	PUNCT
ertr-543	119	5	18.9	18.9	NUM
ertr-543	119	6	percent	percent	NOUN
ertr-543	119	7	of	of	ADP
ertr-543	119	8	respondents	respondent	NOUN
ertr-543	119	9	indicated	indicate	VERB
ertr-543	119	10	to	to	PART
ertr-543	119	11	own	own	VERB
ertr-543	119	12	a	a	DET
ertr-543	119	13	passport	passport	NOUN
ertr-543	119	14	.	.	PUNCT
ertr-543	120	1	many	many	ADJ
ertr-543	120	2	respondents	respondent	NOUN
ertr-543	120	3	traveled	travel	VERB
ertr-543	120	4	outside	outside	ADP
ertr-543	120	5	the	the	DET
ertr-543	120	6	us	us	PROPN
ertr-543	120	7	within	within	ADP
ertr-543	120	8	the	the	DET
ertr-543	120	9	last	last	ADJ
ertr-543	120	10	6	6	NUM
ertr-543	120	11	months	month	NOUN
ertr-543	120	12	(	(	PUNCT
ertr-543	120	13	36.8	36.8	NUM
ertr-543	120	14	%	%	NOUN
ertr-543	120	15	)	)	PUNCT
ertr-543	120	16	,	,	PUNCT
ertr-543	120	17	or	or	CCONJ
ertr-543	120	18	1–2	1–2	NUM
ertr-543	120	19	years	year	NOUN
ertr-543	120	20	ago	ago	ADV
ertr-543	120	21	(	(	PUNCT
ertr-543	120	22	17.3	17.3	NUM
ertr-543	120	23	%	%	NOUN
ertr-543	120	24	)	)	PUNCT
ertr-543	120	25	.	.	PUNCT
ertr-543	121	1	however	however	ADV
ertr-543	121	2	,	,	PUNCT
ertr-543	121	3	17.8	17.8	NUM
ertr-543	121	4	percent	percent	NOUN
ertr-543	121	5	reported	report	VERB
ertr-543	121	6	that	that	SCONJ
ertr-543	121	7	they	they	PRON
ertr-543	121	8	never	never	ADV
ertr-543	121	9	traveled	travel	VERB
ertr-543	121	10	outside	outside	ADP
ertr-543	121	11	of	of	ADP
ertr-543	121	12	the	the	DET
ertr-543	121	13	us	us	PROPN
ertr-543	121	14	.	.	PUNCT
ertr-543	122	1	respondents	respondent	NOUN
ertr-543	122	2	typically	typically	ADV
ertr-543	122	3	travel	travel	VERB
ertr-543	122	4	once	once	ADV
ertr-543	122	5	a	a	DET
ertr-543	122	6	year	year	NOUN
ertr-543	122	7	(	(	PUNCT
ertr-543	122	8	26.7	26.7	NUM
ertr-543	122	9	%	%	NOUN
ertr-543	122	10	)	)	PUNCT
ertr-543	122	11	or	or	CCONJ
ertr-543	122	12	less	less	ADJ
ertr-543	122	13	(	(	PUNCT
ertr-543	122	14	33.2	33.2	NUM
ertr-543	122	15	%	%	NOUN
ertr-543	122	16	)	)	PUNCT
ertr-543	122	17	and	and	CCONJ
ertr-543	122	18	travel	travel	VERB
ertr-543	122	19	with	with	ADP
ertr-543	122	20	their	their	PRON
ertr-543	122	21	family	family	NOUN
ertr-543	122	22	(	(	PUNCT
ertr-543	122	23	31.7	31.7	NUM
ertr-543	122	24	%	%	NOUN
ertr-543	122	25	)	)	PUNCT
ertr-543	122	26	or	or	CCONJ
ertr-543	122	27	partner	partner	NOUN
ertr-543	122	28	/	/	SYM
ertr-543	122	29	spouse	spouse	NOUN
ertr-543	122	30	(	(	PUNCT
ertr-543	122	31	33.7	33.7	NUM
ertr-543	122	32	%	%	NOUN
ertr-543	122	33	)	)	PUNCT
ertr-543	122	34	.	.	PUNCT
ertr-543	123	1	when	when	SCONJ
ertr-543	123	2	looking	look	VERB
ertr-543	123	3	for	for	ADP
ertr-543	123	4	information	information	NOUN
ertr-543	123	5	about	about	ADP
ertr-543	123	6	travel	travel	NOUN
ertr-543	123	7	,	,	PUNCT
ertr-543	123	8	instagram	instagram	PROPN
ertr-543	123	9	was	be	AUX
ertr-543	123	10	reported	report	VERB
ertr-543	123	11	as	as	ADP
ertr-543	123	12	the	the	DET
ertr-543	123	13	top	top	ADJ
ertr-543	123	14	information	information	NOUN
ertr-543	123	15	source	source	NOUN
ertr-543	123	16	(	(	PUNCT
ertr-543	123	17	71.5	71.5	NUM
ertr-543	123	18	%	%	NOUN
ertr-543	123	19	)	)	PUNCT
ertr-543	123	20	,	,	PUNCT
ertr-543	123	21	above	above	ADP
ertr-543	123	22	travel	travel	NOUN
ertr-543	123	23	blogs	blog	NOUN
ertr-543	123	24	(	(	PUNCT
ertr-543	123	25	57.0	57.0	NUM
ertr-543	123	26	%	%	NOUN
ertr-543	123	27	)	)	PUNCT
ertr-543	123	28	,	,	PUNCT
ertr-543	123	29	the	the	DET
ertr-543	123	30	dmo	dmo	PROPN
ertr-543	123	31	website	website	NOUN
ertr-543	123	32	(	(	PUNCT
ertr-543	123	33	56.0	56.0	NUM
ertr-543	123	34	%	%	NOUN
ertr-543	123	35	)	)	PUNCT
ertr-543	123	36	,	,	PUNCT
ertr-543	123	37	and	and	CCONJ
ertr-543	123	38	wom	wom	NOUN
ertr-543	123	39	(	(	PUNCT
ertr-543	123	40	50.0	50.0	NUM
ertr-543	123	41	%	%	NOUN
ertr-543	123	42	)	)	PUNCT
ertr-543	123	43	.	.	PUNCT
ertr-543	124	1	the	the	DET
ertr-543	124	2	respondents	respondent	NOUN
ertr-543	124	3	’	’	PART
ertr-543	124	4	perceptions	perception	NOUN
ertr-543	124	5	of	of	ADP
ertr-543	124	6	influencers	influencer	NOUN
ertr-543	124	7	were	be	AUX
ertr-543	124	8	generally	generally	ADV
ertr-543	124	9	high	high	ADJ
ertr-543	124	10	,	,	PUNCT
ertr-543	124	11	with	with	ADP
ertr-543	124	12	expertise	expertise	NOUN
ertr-543	124	13	,	,	PUNCT
ertr-543	124	14	trustworthiness	trustworthiness	NOUN
ertr-543	124	15	,	,	PUNCT
ertr-543	124	16	attractiveness	attractiveness	NOUN
ertr-543	124	17	each	each	PRON
ertr-543	124	18	above	above	ADP
ertr-543	124	19	a	a	DET
ertr-543	124	20	mean	mean	NOUN
ertr-543	124	21	of	of	ADP
ertr-543	124	22	5	5	NUM
ertr-543	124	23	out	out	ADP
ertr-543	124	24	of	of	ADP
ertr-543	124	25	7	7	NUM
ertr-543	124	26	on	on	ADP
ertr-543	124	27	the	the	DET
ertr-543	124	28	likert	likert	ADJ
ertr-543	124	29	-	-	PUNCT
ertr-543	124	30	scale	scale	NOUN
ertr-543	124	31	ratings	rating	NOUN
ertr-543	124	32	,	,	PUNCT
ertr-543	124	33	indicating	indicate	VERB
ertr-543	124	34	that	that	SCONJ
ertr-543	124	35	influencers	influencer	NOUN
ertr-543	124	36	were	be	AUX
ertr-543	124	37	perceived	perceive	VERB
ertr-543	124	38	as	as	ADP
ertr-543	124	39	being	be	AUX
ertr-543	124	40	experts	expert	NOUN
ertr-543	124	41	,	,	PUNCT
ertr-543	124	42	trustworthy	trustworthy	ADJ
ertr-543	124	43	,	,	PUNCT
ertr-543	124	44	and	and	CCONJ
ertr-543	124	45	attractive	attractive	ADJ
ertr-543	124	46	.	.	PUNCT
ertr-543	125	1	the	the	DET
ertr-543	125	2	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	125	3	e	e	NOUN
ertr-543	125	4	-	-	NOUN
ertr-543	125	5	review	review	NOUN
ertr-543	125	6	of	of	ADP
ertr-543	125	7	tourism	tourism	NOUN
ertr-543	125	8	research	research	NOUN
ertr-543	125	9	(	(	PUNCT
ertr-543	125	10	ertr	ertr	NOUN
ertr-543	125	11	)	)	PUNCT
ertr-543	125	12	,	,	PUNCT
ertr-543	125	13	vol	vol	NOUN
ertr-543	125	14	.	.	PROPN
ertr-543	125	15	17	17	NUM
ertr-543	125	16	,	,	PUNCT
ertr-543	125	17	no	no	INTJ
ertr-543	125	18	.	.	NOUN
ertr-543	125	19	4	4	NUM
ertr-543	125	20	,	,	PUNCT
ertr-543	125	21	2019	2019	NUM
ertr-543	125	22	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	125	23	603	603	NUM
ertr-543	125	24	respondents	respondent	NOUN
ertr-543	125	25	’	’	PART
ertr-543	125	26	perceptions	perception	NOUN
ertr-543	125	27	of	of	ADP
ertr-543	125	28	dmo	dmo	NOUN
ertr-543	125	29	accounts	account	NOUN
ertr-543	125	30	were	be	AUX
ertr-543	125	31	even	even	ADV
ertr-543	125	32	greater	great	ADJ
ertr-543	125	33	than	than	ADP
ertr-543	125	34	those	those	PRON
ertr-543	125	35	of	of	ADP
ertr-543	125	36	influencers	influencer	NOUN
ertr-543	125	37	,	,	PUNCT
ertr-543	125	38	with	with	ADP
ertr-543	125	39	mean	mean	ADJ
ertr-543	125	40	expertise	expertise	NOUN
ertr-543	125	41	and	and	CCONJ
ertr-543	125	42	trustworthiness	trustworthiness	NOUN
ertr-543	125	43	greater	great	ADJ
ertr-543	125	44	than	than	ADP
ertr-543	125	45	6	6	NUM
ertr-543	125	46	.	.	PUNCT
ertr-543	126	1	rq1	rq1	NOUN
ertr-543	126	2	:	:	PUNCT
ertr-543	126	3	why	why	SCONJ
ertr-543	126	4	do	do	AUX
ertr-543	126	5	instagram	instagram	PROPN
ertr-543	126	6	users	user	NOUN
ertr-543	126	7	follow	follow	VERB
ertr-543	126	8	travel	travel	NOUN
ertr-543	126	9	influencer	influencer	NOUN
ertr-543	126	10	and	and	CCONJ
ertr-543	126	11	dmo	dmo	PROPN
ertr-543	126	12	accounts	account	VERB
ertr-543	126	13	on	on	ADP
ertr-543	126	14	instagram	instagram	PROPN
ertr-543	126	15	?	?	PUNCT
ertr-543	127	1	motivations	motivation	NOUN
ertr-543	127	2	to	to	PART
ertr-543	127	3	follow	follow	VERB
ertr-543	127	4	both	both	DET
ertr-543	127	5	travel	travel	NOUN
ertr-543	127	6	influencer	influencer	NOUN
ertr-543	127	7	and	and	CCONJ
ertr-543	127	8	dmo	dmo	PROPN
ertr-543	127	9	accounts	account	NOUN
ertr-543	127	10	were	be	AUX
ertr-543	127	11	the	the	DET
ertr-543	127	12	highest	high	ADJ
ertr-543	127	13	for	for	ADP
ertr-543	127	14	perceived	perceive	VERB
ertr-543	127	15	usefulness	usefulness	NOUN
ertr-543	127	16	,	,	PUNCT
ertr-543	127	17	perceived	perceive	VERB
ertr-543	127	18	enjoyment	enjoyment	NOUN
ertr-543	127	19	,	,	PUNCT
ertr-543	127	20	and	and	CCONJ
ertr-543	127	21	entertainment	entertainment	NOUN
ertr-543	127	22	,	,	PUNCT
ertr-543	127	23	and	and	CCONJ
ertr-543	127	24	the	the	DET
ertr-543	127	25	lowest	low	ADJ
ertr-543	127	26	for	for	ADP
ertr-543	127	27	incentive	incentive	NOUN
ertr-543	127	28	seeking	seeking	NOUN
ertr-543	127	29	(	(	PUNCT
ertr-543	127	30	table	table	NOUN
ertr-543	127	31	1	1	NUM
ertr-543	127	32	)	)	PUNCT
ertr-543	127	33	.	.	PUNCT
ertr-543	128	1	perceived	perceive	VERB
ertr-543	128	2	usefulness	usefulness	NOUN
ertr-543	128	3	refers	refer	VERB
ertr-543	128	4	to	to	ADP
ertr-543	128	5	the	the	DET
ertr-543	128	6	utilitarian	utilitarian	ADJ
ertr-543	128	7	dimension	dimension	NOUN
ertr-543	128	8	of	of	ADP
ertr-543	128	9	following	follow	VERB
ertr-543	128	10	a	a	DET
ertr-543	128	11	travel	travel	NOUN
ertr-543	128	12	account	account	NOUN
ertr-543	128	13	,	,	PUNCT
ertr-543	128	14	and	and	CCONJ
ertr-543	128	15	although	although	SCONJ
ertr-543	128	16	not	not	PART
ertr-543	128	17	directly	directly	ADV
ertr-543	128	18	addressed	address	VERB
ertr-543	128	19	in	in	ADP
ertr-543	128	20	regards	regard	NOUN
ertr-543	128	21	to	to	ADP
ertr-543	128	22	influencers	influencer	NOUN
ertr-543	128	23	,	,	PUNCT
ertr-543	128	24	perceived	perceive	VERB
ertr-543	128	25	usefulness	usefulness	NOUN
ertr-543	128	26	has	have	AUX
ertr-543	128	27	been	be	AUX
ertr-543	128	28	found	find	VERB
ertr-543	128	29	to	to	PART
ertr-543	128	30	be	be	AUX
ertr-543	128	31	a	a	DET
ertr-543	128	32	crucial	crucial	ADJ
ertr-543	128	33	factor	factor	NOUN
ertr-543	128	34	that	that	PRON
ertr-543	128	35	explains	explain	VERB
ertr-543	128	36	why	why	SCONJ
ertr-543	128	37	users	user	NOUN
ertr-543	128	38	follow	follow	VERB
ertr-543	128	39	a	a	DET
ertr-543	128	40	brand	brand	NOUN
ertr-543	128	41	on	on	ADP
ertr-543	128	42	social	social	ADJ
ertr-543	128	43	media	medium	NOUN
ertr-543	128	44	(	(	PUNCT
ertr-543	128	45	casaló	casaló	PROPN
ertr-543	128	46	et	et	PROPN
ertr-543	128	47	al	al	PROPN
ertr-543	128	48	.	.	PROPN
ertr-543	128	49	,	,	PUNCT
ertr-543	128	50	2017	2017	NUM
ertr-543	128	51	)	)	PUNCT
ertr-543	128	52	.	.	PUNCT
ertr-543	129	1	perceived	perceive	VERB
ertr-543	129	2	enjoyment	enjoyment	NOUN
ertr-543	129	3	refers	refer	VERB
ertr-543	129	4	to	to	ADP
ertr-543	129	5	the	the	DET
ertr-543	129	6	degree	degree	NOUN
ertr-543	129	7	of	of	ADP
ertr-543	129	8	pleasure	pleasure	NOUN
ertr-543	129	9	and	and	CCONJ
ertr-543	129	10	fun	fun	NOUN
ertr-543	129	11	derived	derive	VERB
ertr-543	129	12	from	from	ADP
ertr-543	129	13	following	follow	VERB
ertr-543	129	14	a	a	DET
ertr-543	129	15	travel	travel	NOUN
ertr-543	129	16	account	account	NOUN
ertr-543	129	17	,	,	PUNCT
ertr-543	129	18	whereas	whereas	SCONJ
ertr-543	129	19	entertainment	entertainment	NOUN
ertr-543	129	20	focuses	focus	VERB
ertr-543	129	21	on	on	ADP
ertr-543	129	22	relaxation	relaxation	NOUN
ertr-543	129	23	and	and	CCONJ
ertr-543	129	24	passing	passing	NOUN
ertr-543	129	25	time	time	NOUN
ertr-543	129	26	.	.	PUNCT
ertr-543	130	1	casaló	casaló	PROPN
ertr-543	130	2	et	et	PROPN
ertr-543	130	3	al	al	PROPN
ertr-543	130	4	.	.	PROPN
ertr-543	131	1	(	(	PUNCT
ertr-543	131	2	2017	2017	NUM
ertr-543	131	3	)	)	PUNCT
ertr-543	131	4	suggest	suggest	VERB
ertr-543	131	5	that	that	SCONJ
ertr-543	131	6	on	on	ADP
ertr-543	131	7	photo	photo	NOUN
ertr-543	131	8	-	-	PUNCT
ertr-543	131	9	sharing	share	VERB
ertr-543	131	10	sites	site	NOUN
ertr-543	131	11	,	,	PUNCT
ertr-543	131	12	users	user	NOUN
ertr-543	131	13	may	may	AUX
ertr-543	131	14	prefer	prefer	VERB
ertr-543	131	15	to	to	PART
ertr-543	131	16	watch	watch	VERB
ertr-543	131	17	and	and	CCONJ
ertr-543	131	18	admire	admire	ADJ
ertr-543	131	19	photos	photo	NOUN
ertr-543	131	20	shared	share	VERB
ertr-543	131	21	by	by	ADP
ertr-543	131	22	others	other	NOUN
ertr-543	131	23	.	.	PUNCT
ertr-543	132	1	these	these	DET
ertr-543	132	2	findings	finding	NOUN
ertr-543	132	3	suggest	suggest	VERB
ertr-543	132	4	that	that	SCONJ
ertr-543	132	5	users	user	NOUN
ertr-543	132	6	are	be	AUX
ertr-543	132	7	motivated	motivated	ADJ
ertr-543	132	8	to	to	PART
ertr-543	132	9	follow	follow	VERB
ertr-543	132	10	travel	travel	NOUN
ertr-543	132	11	accounts	account	NOUN
ertr-543	132	12	both	both	PRON
ertr-543	132	13	for	for	ADP
ertr-543	132	14	their	their	PRON
ertr-543	132	15	utilitarian	utilitarian	ADJ
ertr-543	132	16	purpose	purpose	NOUN
ertr-543	132	17	as	as	ADV
ertr-543	132	18	well	well	ADV
ertr-543	132	19	as	as	ADP
ertr-543	132	20	for	for	ADP
ertr-543	132	21	the	the	DET
ertr-543	132	22	enjoyment	enjoyment	NOUN
ertr-543	132	23	they	they	PRON
ertr-543	132	24	receive	receive	VERB
ertr-543	132	25	from	from	ADP
ertr-543	132	26	the	the	DET
ertr-543	132	27	photos	photo	NOUN
ertr-543	132	28	and	and	CCONJ
ertr-543	132	29	videos	video	NOUN
ertr-543	132	30	shared	share	VERB
ertr-543	132	31	.	.	PUNCT
ertr-543	133	1	table	table	NOUN
ertr-543	133	2	1	1	NUM
ertr-543	133	3	.	.	PUNCT
ertr-543	133	4	motivations	motivation	NOUN
ertr-543	133	5	to	to	PART
ertr-543	133	6	follow	follow	VERB
ertr-543	133	7	travel	travel	NOUN
ertr-543	133	8	-	-	PUNCT
ertr-543	133	9	related	relate	VERB
ertr-543	133	10	accounts	account	NOUN
ertr-543	133	11	influencer	influencer	NOUN
ertr-543	133	12	dmo	dmo	PROPN
ertr-543	133	13	m	m	PROPN
ertr-543	133	14	sd	sd	ADP
ertr-543	133	15	m	m	PROPN
ertr-543	133	16	sd	sd	NOUN
ertr-543	133	17	perceived	perceive	VERB
ertr-543	133	18	usefulness	usefulness	NOUN
ertr-543	133	19	5.45	5.45	NUM
ertr-543	133	20	1.20	1.20	NUM
ertr-543	133	21	5.64	5.64	NUM
ertr-543	133	22	1.17	1.17	NUM
ertr-543	133	23	perceived	perceive	VERB
ertr-543	133	24	enjoyment	enjoyment	NOUN
ertr-543	133	25	5.52	5.52	NUM
ertr-543	133	26	1.08	1.08	NUM
ertr-543	133	27	5.59	5.59	NUM
ertr-543	133	28	1.10	1.10	NUM
ertr-543	133	29	entertainment	entertainment	NOUN
ertr-543	133	30	5.43	5.43	NUM
ertr-543	133	31	1.09	1.09	NUM
ertr-543	133	32	5.39	5.39	NUM
ertr-543	133	33	1.13	1.13	NUM
ertr-543	133	34	information	information	NOUN
ertr-543	133	35	seeking	seek	VERB
ertr-543	133	36	4.96	4.96	NUM
ertr-543	133	37	1.20	1.20	NUM
ertr-543	133	38	5.29	5.29	NUM
ertr-543	133	39	1.15	1.15	NUM
ertr-543	133	40	social	social	ADJ
ertr-543	133	41	interaction	interaction	NOUN
ertr-543	133	42	4.41	4.41	NUM
ertr-543	133	43	1.42	1.42	NUM
ertr-543	133	44	4.56	4.56	NUM
ertr-543	133	45	1.57	1.57	NUM
ertr-543	133	46	incentive	incentive	NOUN
ertr-543	133	47	seeking	seek	VERB
ertr-543	133	48	3.73	3.73	NUM
ertr-543	133	49	1.72	1.72	NUM
ertr-543	133	50	4.37	4.37	NUM
ertr-543	133	51	1.59	1.59	NUM
ertr-543	133	52	interestingly	interestingly	ADV
ertr-543	133	53	,	,	PUNCT
ertr-543	133	54	incentive	incentive	NOUN
ertr-543	133	55	seeking	seek	VERB
ertr-543	133	56	was	be	AUX
ertr-543	133	57	the	the	DET
ertr-543	133	58	least	least	ADJ
ertr-543	133	59	motivational	motivational	ADJ
ertr-543	133	60	factor	factor	NOUN
ertr-543	133	61	for	for	ADP
ertr-543	133	62	following	follow	VERB
ertr-543	133	63	these	these	DET
ertr-543	133	64	two	two	NUM
ertr-543	133	65	types	type	NOUN
ertr-543	133	66	of	of	ADP
ertr-543	133	67	travel	travel	NOUN
ertr-543	133	68	accounts	account	NOUN
ertr-543	133	69	.	.	PUNCT
ertr-543	134	1	this	this	PRON
ertr-543	134	2	is	be	AUX
ertr-543	134	3	inconsistent	inconsistent	ADJ
ertr-543	134	4	with	with	ADP
ertr-543	134	5	the	the	DET
ertr-543	134	6	existing	exist	VERB
ertr-543	134	7	branding	branding	NOUN
ertr-543	134	8	literature	literature	NOUN
ertr-543	134	9	,	,	PUNCT
ertr-543	134	10	which	which	PRON
ertr-543	134	11	found	find	VERB
ertr-543	134	12	that	that	SCONJ
ertr-543	134	13	incentive	incentive	NOUN
ertr-543	134	14	seeking	seek	VERB
ertr-543	134	15	was	be	AUX
ertr-543	134	16	a	a	DET
ertr-543	134	17	primary	primary	ADJ
ertr-543	134	18	motivation	motivation	NOUN
ertr-543	134	19	for	for	ADP
ertr-543	134	20	following	follow	VERB
ertr-543	134	21	brands	brand	NOUN
ertr-543	134	22	on	on	ADP
ertr-543	134	23	the	the	DET
ertr-543	134	24	social	social	ADJ
ertr-543	134	25	media	medium	NOUN
ertr-543	134	26	platform	platform	NOUN
ertr-543	134	27	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-543	134	28	e	e	NOUN
ertr-543	134	29	-	-	NOUN
ertr-543	134	30	review	review	NOUN
ertr-543	134	31	of	of	ADP
ertr-543	134	32	tourism	tourism	NOUN
ertr-543	134	33	research	research	NOUN
ertr-543	134	34	(	(	PUNCT
ertr-543	134	35	ertr	ertr	NOUN
ertr-543	134	36	)	)	PUNCT
ertr-543	134	37	,	,	PUNCT
ertr-543	134	38	vol	vol	NOUN
ertr-543	134	39	.	.	PROPN
ertr-543	134	40	17	17	NUM
ertr-543	134	41	,	,	PUNCT
ertr-543	134	42	no	no	INTJ
ertr-543	134	43	.	.	NOUN
ertr-543	134	44	4	4	NUM
ertr-543	134	45	,	,	PUNCT
ertr-543	134	46	2019	2019	NUM
ertr-543	134	47	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	134	48	604	604	NUM
ertr-543	134	49	twitter	twitter	NOUN
ertr-543	134	50	(	(	PUNCT
ertr-543	134	51	sook	sook	NOUN
ertr-543	134	52	kwon	kwon	VERB
ertr-543	134	53	et	et	PROPN
ertr-543	134	54	al	al	PROPN
ertr-543	134	55	.	.	PROPN
ertr-543	134	56	,	,	PUNCT
ertr-543	134	57	2015	2015	NUM
ertr-543	134	58	)	)	PUNCT
ertr-543	134	59	.	.	PUNCT
ertr-543	135	1	the	the	DET
ertr-543	135	2	reason	reason	NOUN
ertr-543	135	3	for	for	ADP
ertr-543	135	4	this	this	DET
ertr-543	135	5	inconsistency	inconsistency	NOUN
ertr-543	135	6	may	may	AUX
ertr-543	135	7	be	be	AUX
ertr-543	135	8	due	due	ADJ
ertr-543	135	9	to	to	ADP
ertr-543	135	10	the	the	DET
ertr-543	135	11	differential	differential	ADJ
ertr-543	135	12	nature	nature	NOUN
ertr-543	135	13	of	of	ADP
ertr-543	135	14	the	the	DET
ertr-543	135	15	platforms	platform	NOUN
ertr-543	135	16	.	.	PUNCT
ertr-543	136	1	however	however	ADV
ertr-543	136	2	,	,	PUNCT
ertr-543	136	3	providing	provide	VERB
ertr-543	136	4	incentives	incentive	NOUN
ertr-543	136	5	through	through	ADP
ertr-543	136	6	giveaways	giveaway	NOUN
ertr-543	136	7	and	and	CCONJ
ertr-543	136	8	discount	discount	NOUN
ertr-543	136	9	codes	code	NOUN
ertr-543	136	10	is	be	AUX
ertr-543	136	11	a	a	DET
ertr-543	136	12	common	common	ADJ
ertr-543	136	13	practice	practice	NOUN
ertr-543	136	14	by	by	ADP
ertr-543	136	15	instagram	instagram	PROPN
ertr-543	136	16	influencers	influencer	NOUN
ertr-543	136	17	(	(	PUNCT
ertr-543	136	18	taylor	taylor	PROPN
ertr-543	136	19	,	,	PUNCT
ertr-543	136	20	2019	2019	NUM
ertr-543	136	21	)	)	PUNCT
ertr-543	136	22	.	.	PUNCT
ertr-543	137	1	rq2	rq2	NOUN
ertr-543	137	2	:	:	PUNCT
ertr-543	137	3	how	how	SCONJ
ertr-543	137	4	do	do	AUX
ertr-543	137	5	motivations	motivation	NOUN
ertr-543	137	6	to	to	PART
ertr-543	137	7	follow	follow	VERB
ertr-543	137	8	instagram	instagram	PROPN
ertr-543	137	9	accounts	account	NOUN
ertr-543	137	10	differ	differ	VERB
ertr-543	137	11	between	between	ADP
ertr-543	137	12	influencers	influencer	NOUN
ertr-543	137	13	and	and	CCONJ
ertr-543	137	14	dmos	dmo	NOUN
ertr-543	137	15	?	?	PUNCT
ertr-543	138	1	t	t	NOUN
ertr-543	138	2	-	-	PUNCT
ertr-543	138	3	tests	test	NOUN
ertr-543	138	4	were	be	AUX
ertr-543	138	5	conducted	conduct	VERB
ertr-543	138	6	to	to	PART
ertr-543	138	7	test	test	VERB
ertr-543	138	8	the	the	DET
ertr-543	138	9	differences	difference	NOUN
ertr-543	138	10	in	in	ADP
ertr-543	138	11	motivations	motivation	NOUN
ertr-543	138	12	for	for	ADP
ertr-543	138	13	following	follow	VERB
ertr-543	138	14	travel	travel	NOUN
ertr-543	138	15	influencers	influencer	NOUN
ertr-543	138	16	and	and	CCONJ
ertr-543	138	17	dmo	dmo	PROPN
ertr-543	138	18	accounts	account	NOUN
ertr-543	138	19	.	.	PUNCT
ertr-543	139	1	the	the	DET
ertr-543	139	2	differential	differential	ADJ
ertr-543	139	3	motivations	motivation	NOUN
ertr-543	139	4	to	to	PART
ertr-543	139	5	follow	follow	VERB
ertr-543	139	6	influencers	influencer	NOUN
ertr-543	139	7	and	and	CCONJ
ertr-543	139	8	dmos	dmo	NOUN
ertr-543	139	9	were	be	AUX
ertr-543	139	10	statistically	statistically	ADV
ertr-543	139	11	significant	significant	ADJ
ertr-543	139	12	for	for	ADP
ertr-543	139	13	incentive	incentive	NOUN
ertr-543	139	14	seeking	seeking	NOUN
ertr-543	139	15	(	(	PUNCT
ertr-543	139	16	t(323)=-3.412	t(323)=-3.412	NOUN
ertr-543	139	17	,	,	PUNCT
ertr-543	139	18	p=0.001	p=0.001	NUM
ertr-543	139	19	)	)	PUNCT
ertr-543	139	20	and	and	CCONJ
ertr-543	139	21	information	information	NOUN
ertr-543	139	22	seeking	seek	VERB
ertr-543	139	23	(	(	PUNCT
ertr-543	139	24	t(323)=-2.445	t(323)=-2.445	PROPN
ertr-543	139	25	,	,	PUNCT
ertr-543	139	26	p=0.015	p=0.015	PROPN
ertr-543	139	27	)	)	PUNCT
ertr-543	139	28	.	.	PUNCT
ertr-543	140	1	referring	refer	VERB
ertr-543	140	2	to	to	ADP
ertr-543	140	3	table	table	NOUN
ertr-543	140	4	1	1	NUM
ertr-543	140	5	for	for	ADP
ertr-543	140	6	the	the	DET
ertr-543	140	7	individual	individual	ADJ
ertr-543	140	8	means	mean	NOUN
ertr-543	140	9	and	and	CCONJ
ertr-543	140	10	standard	standard	ADJ
ertr-543	140	11	deviations	deviation	NOUN
ertr-543	140	12	,	,	PUNCT
ertr-543	140	13	these	these	DET
ertr-543	140	14	results	result	NOUN
ertr-543	140	15	indicate	indicate	VERB
ertr-543	140	16	that	that	SCONJ
ertr-543	140	17	there	there	PRON
ertr-543	140	18	is	be	VERB
ertr-543	140	19	a	a	DET
ertr-543	140	20	stronger	strong	ADJ
ertr-543	140	21	motivation	motivation	NOUN
ertr-543	140	22	to	to	PART
ertr-543	140	23	follow	follow	VERB
ertr-543	140	24	dmo	dmo	NOUN
ertr-543	140	25	accounts	account	NOUN
ertr-543	140	26	than	than	ADP
ertr-543	140	27	travel	travel	NOUN
ertr-543	140	28	influencers	influencer	NOUN
ertr-543	140	29	for	for	ADP
ertr-543	140	30	information	information	NOUN
ertr-543	140	31	seeking	seeking	NOUN
ertr-543	140	32	and	and	CCONJ
ertr-543	140	33	incentives	incentive	NOUN
ertr-543	140	34	.	.	PUNCT
ertr-543	141	1	these	these	DET
ertr-543	141	2	findings	finding	NOUN
ertr-543	141	3	suggest	suggest	VERB
ertr-543	141	4	that	that	SCONJ
ertr-543	141	5	despite	despite	SCONJ
ertr-543	141	6	the	the	DET
ertr-543	141	7	frequent	frequent	ADJ
ertr-543	141	8	offering	offering	NOUN
ertr-543	141	9	of	of	ADP
ertr-543	141	10	incentives	incentive	NOUN
ertr-543	141	11	by	by	ADP
ertr-543	141	12	influencers	influencer	NOUN
ertr-543	141	13	,	,	PUNCT
ertr-543	141	14	respondents	respondent	NOUN
ertr-543	141	15	are	be	AUX
ertr-543	141	16	following	follow	VERB
ertr-543	141	17	influencers	influencer	NOUN
ertr-543	141	18	more	more	ADV
ertr-543	141	19	for	for	ADP
ertr-543	141	20	enjoyment	enjoyment	NOUN
ertr-543	141	21	and	and	CCONJ
ertr-543	141	22	passing	passing	ADJ
ertr-543	141	23	time	time	NOUN
ertr-543	141	24	,	,	PUNCT
ertr-543	141	25	whereas	whereas	SCONJ
ertr-543	141	26	dmo	dmo	NOUN
ertr-543	141	27	accounts	account	NOUN
ertr-543	141	28	are	be	AUX
ertr-543	141	29	followed	follow	VERB
ertr-543	141	30	more	more	ADJ
ertr-543	141	31	for	for	ADP
ertr-543	141	32	information	information	NOUN
ertr-543	141	33	about	about	ADP
ertr-543	141	34	the	the	DET
ertr-543	141	35	destination	destination	NOUN
ertr-543	141	36	and	and	CCONJ
ertr-543	141	37	incentive	incentive	NOUN
ertr-543	141	38	offerings	offering	NOUN
ertr-543	141	39	.	.	PUNCT
ertr-543	142	1	conclusion	conclusion	NOUN
ertr-543	142	2	in	in	ADP
ertr-543	142	3	attempt	attempt	NOUN
ertr-543	142	4	to	to	PART
ertr-543	142	5	understand	understand	VERB
ertr-543	142	6	the	the	DET
ertr-543	142	7	motivations	motivation	NOUN
ertr-543	142	8	behind	behind	ADP
ertr-543	142	9	following	follow	VERB
ertr-543	142	10	travel	travel	NOUN
ertr-543	142	11	-	-	PUNCT
ertr-543	142	12	related	relate	VERB
ertr-543	142	13	accounts	account	NOUN
ertr-543	142	14	on	on	ADP
ertr-543	142	15	instagram	instagram	PROPN
ertr-543	142	16	,	,	PUNCT
ertr-543	142	17	this	this	DET
ertr-543	142	18	study	study	NOUN
ertr-543	142	19	resulted	result	VERB
ertr-543	142	20	in	in	ADP
ertr-543	142	21	several	several	ADJ
ertr-543	142	22	significant	significant	ADJ
ertr-543	142	23	findings	finding	NOUN
ertr-543	142	24	.	.	PUNCT
ertr-543	143	1	addressing	address	VERB
ertr-543	143	2	the	the	DET
ertr-543	143	3	overall	overall	ADJ
ertr-543	143	4	research	research	NOUN
ertr-543	143	5	question	question	NOUN
ertr-543	143	6	as	as	ADP
ertr-543	143	7	to	to	ADP
ertr-543	143	8	why	why	SCONJ
ertr-543	143	9	instagram	instagram	PROPN
ertr-543	143	10	users	user	NOUN
ertr-543	143	11	follow	follow	VERB
ertr-543	143	12	travel	travel	NOUN
ertr-543	143	13	-	-	PUNCT
ertr-543	143	14	related	relate	VERB
ertr-543	143	15	accounts	account	NOUN
ertr-543	143	16	on	on	ADP
ertr-543	143	17	instagram	instagram	PROPN
ertr-543	143	18	,	,	PUNCT
ertr-543	143	19	the	the	DET
ertr-543	143	20	greatest	great	ADJ
ertr-543	143	21	motivating	motivating	NOUN
ertr-543	143	22	factors	factor	NOUN
ertr-543	143	23	were	be	AUX
ertr-543	143	24	usefulness	usefulness	ADJ
ertr-543	143	25	,	,	PUNCT
ertr-543	143	26	enjoyment	enjoyment	NOUN
ertr-543	143	27	,	,	PUNCT
ertr-543	143	28	and	and	CCONJ
ertr-543	143	29	entertainment	entertainment	NOUN
ertr-543	143	30	for	for	ADP
ertr-543	143	31	both	both	PRON
ertr-543	143	32	influencer	influencer	NOUN
ertr-543	143	33	and	and	CCONJ
ertr-543	143	34	dmo	dmo	PROPN
ertr-543	143	35	accounts	account	NOUN
ertr-543	143	36	,	,	PUNCT
ertr-543	143	37	with	with	ADP
ertr-543	143	38	dmos	dmos	PROPN
ertr-543	143	39	more	more	ADV
ertr-543	143	40	likely	likely	ADJ
ertr-543	143	41	to	to	PART
ertr-543	143	42	be	be	AUX
ertr-543	143	43	followed	follow	VERB
ertr-543	143	44	for	for	ADP
ertr-543	143	45	information	information	NOUN
ertr-543	143	46	and	and	CCONJ
ertr-543	143	47	incentives	incentive	NOUN
ertr-543	143	48	.	.	PUNCT
ertr-543	144	1	overall	overall	ADV
ertr-543	144	2	,	,	PUNCT
ertr-543	144	3	these	these	DET
ertr-543	144	4	findings	finding	NOUN
ertr-543	144	5	provide	provide	VERB
ertr-543	144	6	important	important	ADJ
ertr-543	144	7	insights	insight	NOUN
ertr-543	144	8	as	as	ADP
ertr-543	144	9	to	to	ADP
ertr-543	144	10	the	the	DET
ertr-543	144	11	motivations	motivation	NOUN
ertr-543	144	12	instagram	instagram	PROPN
ertr-543	144	13	users	user	NOUN
ertr-543	144	14	have	have	VERB
ertr-543	144	15	for	for	ADP
ertr-543	144	16	following	follow	VERB
ertr-543	144	17	travel	travel	NOUN
ertr-543	144	18	-	-	PUNCT
ertr-543	144	19	related	relate	VERB
ertr-543	144	20	accounts	account	NOUN
ertr-543	144	21	.	.	PUNCT
ertr-543	145	1	the	the	DET
ertr-543	145	2	theoretical	theoretical	ADJ
ertr-543	145	3	implications	implication	NOUN
ertr-543	145	4	of	of	ADP
ertr-543	145	5	this	this	DET
ertr-543	145	6	study	study	NOUN
ertr-543	145	7	go	go	VERB
ertr-543	145	8	beyond	beyond	ADP
ertr-543	145	9	filling	fill	VERB
ertr-543	145	10	the	the	DET
ertr-543	145	11	gap	gap	NOUN
ertr-543	145	12	in	in	ADP
ertr-543	145	13	the	the	DET
ertr-543	145	14	literature	literature	NOUN
ertr-543	145	15	on	on	ADP
ertr-543	145	16	motivations	motivation	NOUN
ertr-543	145	17	to	to	PART
ertr-543	145	18	follow	follow	VERB
ertr-543	145	19	travel	travel	NOUN
ertr-543	145	20	-	-	PUNCT
ertr-543	145	21	related	relate	VERB
ertr-543	145	22	accounts	account	NOUN
ertr-543	145	23	,	,	PUNCT
ertr-543	145	24	and	and	CCONJ
ertr-543	145	25	provide	provide	VERB
ertr-543	145	26	a	a	DET
ertr-543	145	27	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-543	145	28	e	e	NOUN
ertr-543	145	29	-	-	NOUN
ertr-543	145	30	review	review	NOUN
ertr-543	145	31	of	of	ADP
ertr-543	145	32	tourism	tourism	NOUN
ertr-543	145	33	research	research	NOUN
ertr-543	145	34	(	(	PUNCT
ertr-543	145	35	ertr	ertr	NOUN
ertr-543	145	36	)	)	PUNCT
ertr-543	145	37	,	,	PUNCT
ertr-543	145	38	vol	vol	NOUN
ertr-543	145	39	.	.	PROPN
ertr-543	145	40	17	17	NUM
ertr-543	145	41	,	,	PUNCT
ertr-543	145	42	no	no	INTJ
ertr-543	145	43	.	.	NOUN
ertr-543	145	44	4	4	NUM
ertr-543	145	45	,	,	PUNCT
ertr-543	145	46	2019	2019	NUM
ertr-543	145	47	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	145	48	605	605	NUM
ertr-543	145	49	steppingstone	steppingstone	NOUN
ertr-543	145	50	to	to	PART
ertr-543	145	51	further	further	ADJ
ertr-543	145	52	research	research	NOUN
ertr-543	145	53	that	that	PRON
ertr-543	145	54	will	will	AUX
ertr-543	145	55	examine	examine	VERB
ertr-543	145	56	more	more	ADJ
ertr-543	145	57	factors	factor	NOUN
ertr-543	145	58	regarding	regard	VERB
ertr-543	145	59	the	the	DET
ertr-543	145	60	unique	unique	ADJ
ertr-543	145	61	phenomenon	phenomenon	NOUN
ertr-543	145	62	of	of	ADP
ertr-543	145	63	influencer	influencer	NOUN
ertr-543	145	64	marketing	marketing	NOUN
ertr-543	145	65	in	in	ADP
ertr-543	145	66	tourism	tourism	NOUN
ertr-543	145	67	.	.	PUNCT
ertr-543	146	1	understanding	understand	VERB
ertr-543	146	2	the	the	DET
ertr-543	146	3	motivations	motivation	NOUN
ertr-543	146	4	to	to	PART
ertr-543	146	5	follow	follow	VERB
ertr-543	146	6	influencers	influencer	NOUN
ertr-543	146	7	,	,	PUNCT
ertr-543	146	8	seen	see	VERB
ertr-543	146	9	as	as	ADP
ertr-543	146	10	opinion	opinion	NOUN
ertr-543	146	11	leaders	leader	NOUN
ertr-543	146	12	,	,	PUNCT
ertr-543	146	13	in	in	ADP
ertr-543	146	14	comparison	comparison	NOUN
ertr-543	146	15	to	to	ADP
ertr-543	146	16	dmos	dmos	PROPN
ertr-543	146	17	can	can	AUX
ertr-543	146	18	inform	inform	VERB
ertr-543	146	19	researchers	researcher	NOUN
ertr-543	146	20	and	and	CCONJ
ertr-543	146	21	industry	industry	NOUN
ertr-543	146	22	professionals	professional	NOUN
ertr-543	146	23	as	as	ADP
ertr-543	146	24	to	to	ADP
ertr-543	146	25	how	how	SCONJ
ertr-543	146	26	differential	differential	ADJ
ertr-543	146	27	motivations	motivation	NOUN
ertr-543	146	28	impact	impact	NOUN
ertr-543	146	29	online	online	ADJ
ertr-543	146	30	and	and	CCONJ
ertr-543	146	31	offline	offline	ADJ
ertr-543	146	32	behaviors	behavior	NOUN
ertr-543	146	33	.	.	PUNCT
ertr-543	147	1	this	this	DET
ertr-543	147	2	study	study	NOUN
ertr-543	147	3	also	also	ADV
ertr-543	147	4	increases	increase	VERB
ertr-543	147	5	knowledge	knowledge	NOUN
ertr-543	147	6	to	to	ADP
ertr-543	147	7	the	the	DET
ertr-543	147	8	industry	industry	NOUN
ertr-543	147	9	,	,	PUNCT
ertr-543	147	10	particularly	particularly	ADV
ertr-543	147	11	for	for	ADP
ertr-543	147	12	destination	destination	NOUN
ertr-543	147	13	managers	manager	NOUN
ertr-543	147	14	looking	look	VERB
ertr-543	147	15	to	to	PART
ertr-543	147	16	understand	understand	VERB
ertr-543	147	17	influencer	influencer	NOUN
ertr-543	147	18	marketing	marketing	NOUN
ertr-543	147	19	.	.	PUNCT
ertr-543	148	1	dmos	dmos	PROPN
ertr-543	148	2	should	should	AUX
ertr-543	148	3	consider	consider	VERB
ertr-543	148	4	developing	develop	VERB
ertr-543	148	5	content	content	NOUN
ertr-543	148	6	on	on	ADP
ertr-543	148	7	instagram	instagram	PROPN
ertr-543	148	8	that	that	PRON
ertr-543	148	9	matches	match	VERB
ertr-543	148	10	with	with	ADP
ertr-543	148	11	the	the	DET
ertr-543	148	12	motivations	motivation	NOUN
ertr-543	148	13	users	user	NOUN
ertr-543	148	14	have	have	VERB
ertr-543	148	15	for	for	ADP
ertr-543	148	16	following	follow	VERB
ertr-543	148	17	their	their	PRON
ertr-543	148	18	accounts	account	NOUN
ertr-543	148	19	when	when	SCONJ
ertr-543	148	20	seeking	seek	VERB
ertr-543	148	21	to	to	PART
ertr-543	148	22	increase	increase	VERB
ertr-543	148	23	the	the	DET
ertr-543	148	24	number	number	NOUN
ertr-543	148	25	of	of	ADP
ertr-543	148	26	followers	follower	NOUN
ertr-543	148	27	and	and	CCONJ
ertr-543	148	28	their	their	PRON
ertr-543	148	29	online	online	ADJ
ertr-543	148	30	impact	impact	NOUN
ertr-543	148	31	.	.	PUNCT
ertr-543	149	1	the	the	DET
ertr-543	149	2	dmo	dmo	PROPN
ertr-543	149	3	,	,	PUNCT
ertr-543	149	4	as	as	ADP
ertr-543	149	5	the	the	DET
ertr-543	149	6	managing	managing	NOUN
ertr-543	149	7	/	/	SYM
ertr-543	149	8	marketing	marketing	NOUN
ertr-543	149	9	organization	organization	NOUN
ertr-543	149	10	of	of	ADP
ertr-543	149	11	the	the	DET
ertr-543	149	12	destination	destination	NOUN
ertr-543	149	13	’s	’s	PART
ertr-543	149	14	brand	brand	NOUN
ertr-543	149	15	,	,	PUNCT
ertr-543	149	16	should	should	AUX
ertr-543	149	17	focus	focus	VERB
ertr-543	149	18	their	their	PRON
ertr-543	149	19	instagram	instagram	PROPN
ertr-543	149	20	efforts	effort	NOUN
ertr-543	149	21	toward	toward	ADP
ertr-543	149	22	providing	provide	VERB
ertr-543	149	23	useful	useful	ADJ
ertr-543	149	24	information	information	NOUN
ertr-543	149	25	to	to	ADP
ertr-543	149	26	prospective	prospective	ADJ
ertr-543	149	27	travelers	traveler	NOUN
ertr-543	149	28	in	in	ADP
ertr-543	149	29	an	an	DET
ertr-543	149	30	enjoyable	enjoyable	ADJ
ertr-543	149	31	and	and	CCONJ
ertr-543	149	32	entertaining	entertaining	ADJ
ertr-543	149	33	format	format	NOUN
ertr-543	149	34	.	.	PUNCT
ertr-543	150	1	incentive	incentive	NOUN
ertr-543	150	2	seeking	seek	VERB
ertr-543	150	3	was	be	AUX
ertr-543	150	4	lower	low	ADJ
ertr-543	150	5	for	for	ADP
ertr-543	150	6	influencers	influencer	NOUN
ertr-543	150	7	than	than	ADP
ertr-543	150	8	dmos	dmo	NOUN
ertr-543	150	9	,	,	PUNCT
ertr-543	150	10	therefore	therefore	ADV
ertr-543	150	11	dmos	dmos	ADJ
ertr-543	150	12	thinking	thinking	NOUN
ertr-543	150	13	about	about	ADP
ertr-543	150	14	partnering	partner	VERB
ertr-543	150	15	with	with	ADP
ertr-543	150	16	an	an	DET
ertr-543	150	17	influencer	influencer	NOUN
ertr-543	150	18	to	to	PART
ertr-543	150	19	offer	offer	VERB
ertr-543	150	20	giveaways	giveaway	NOUN
ertr-543	150	21	or	or	CCONJ
ertr-543	150	22	provide	provide	VERB
ertr-543	150	23	discounts	discount	NOUN
ertr-543	150	24	may	may	AUX
ertr-543	150	25	want	want	VERB
ertr-543	150	26	to	to	PART
ertr-543	150	27	reconsider	reconsider	VERB
ertr-543	150	28	whether	whether	SCONJ
ertr-543	150	29	the	the	DET
ertr-543	150	30	influencer	influencer	NOUN
ertr-543	150	31	is	be	AUX
ertr-543	150	32	worth	worth	ADJ
ertr-543	150	33	the	the	DET
ertr-543	150	34	return	return	NOUN
ertr-543	150	35	on	on	ADP
ertr-543	150	36	investment	investment	NOUN
ertr-543	150	37	(	(	PUNCT
ertr-543	150	38	roi	roi	NOUN
ertr-543	150	39	)	)	PUNCT
ertr-543	150	40	,	,	PUNCT
ertr-543	150	41	especially	especially	ADV
ertr-543	150	42	if	if	SCONJ
ertr-543	150	43	the	the	DET
ertr-543	150	44	dmo	dmo	PROPN
ertr-543	150	45	already	already	ADV
ertr-543	150	46	has	have	VERB
ertr-543	150	47	a	a	DET
ertr-543	150	48	wide	wide	ADJ
ertr-543	150	49	enough	enough	ADJ
ertr-543	150	50	reach	reach	NOUN
ertr-543	150	51	to	to	PART
ertr-543	150	52	have	have	AUX
ertr-543	150	53	the	the	DET
ertr-543	150	54	same	same	ADJ
ertr-543	150	55	impact	impact	NOUN
ertr-543	150	56	.	.	PUNCT
ertr-543	151	1	this	this	DET
ertr-543	151	2	study	study	NOUN
ertr-543	151	3	provided	provide	VERB
ertr-543	151	4	preliminary	preliminary	ADJ
ertr-543	151	5	results	result	NOUN
ertr-543	151	6	to	to	ADP
ertr-543	151	7	a	a	DET
ertr-543	151	8	wider	wide	ADJ
ertr-543	151	9	research	research	NOUN
ertr-543	151	10	project	project	NOUN
ertr-543	151	11	,	,	PUNCT
ertr-543	151	12	presented	present	VERB
ertr-543	151	13	in	in	ADP
ertr-543	151	14	figure	figure	NOUN
ertr-543	151	15	1	1	NUM
ertr-543	151	16	.	.	PUNCT
ertr-543	152	1	as	as	ADP
ertr-543	152	2	such	such	ADJ
ertr-543	152	3	,	,	PUNCT
ertr-543	152	4	there	there	PRON
ertr-543	152	5	are	be	VERB
ertr-543	152	6	some	some	DET
ertr-543	152	7	limitations	limitation	NOUN
ertr-543	152	8	that	that	PRON
ertr-543	152	9	will	will	AUX
ertr-543	152	10	be	be	AUX
ertr-543	152	11	addressed	address	VERB
ertr-543	152	12	as	as	SCONJ
ertr-543	152	13	the	the	DET
ertr-543	152	14	research	research	NOUN
ertr-543	152	15	progresses	progress	VERB
ertr-543	152	16	.	.	PUNCT
ertr-543	153	1	the	the	DET
ertr-543	153	2	relatively	relatively	ADV
ertr-543	153	3	small	small	ADJ
ertr-543	153	4	sample	sample	NOUN
ertr-543	153	5	of	of	ADP
ertr-543	153	6	this	this	DET
ertr-543	153	7	study	study	NOUN
ertr-543	153	8	poses	pose	VERB
ertr-543	153	9	a	a	DET
ertr-543	153	10	limitation	limitation	NOUN
ertr-543	153	11	.	.	PUNCT
ertr-543	154	1	future	future	ADJ
ertr-543	154	2	research	research	NOUN
ertr-543	154	3	will	will	AUX
ertr-543	154	4	include	include	VERB
ertr-543	154	5	a	a	DET
ertr-543	154	6	larger	large	ADJ
ertr-543	154	7	sample	sample	NOUN
ertr-543	154	8	to	to	PART
ertr-543	154	9	improve	improve	VERB
ertr-543	154	10	the	the	DET
ertr-543	154	11	generalizability	generalizability	NOUN
ertr-543	154	12	of	of	ADP
ertr-543	154	13	the	the	DET
ertr-543	154	14	results	result	NOUN
ertr-543	154	15	.	.	PUNCT
ertr-543	155	1	in	in	ADP
ertr-543	155	2	addition	addition	NOUN
ertr-543	155	3	,	,	PUNCT
ertr-543	155	4	this	this	DET
ertr-543	155	5	study	study	NOUN
ertr-543	155	6	used	use	VERB
ertr-543	155	7	a	a	DET
ertr-543	155	8	broad	broad	ADJ
ertr-543	155	9	definition	definition	NOUN
ertr-543	155	10	of	of	ADP
ertr-543	155	11	‘	'	PUNCT
ertr-543	155	12	influencer	influencer	NOUN
ertr-543	155	13	’	'	PUNCT
ertr-543	155	14	in	in	ADP
ertr-543	155	15	attempt	attempt	NOUN
ertr-543	155	16	to	to	PART
ertr-543	155	17	clarify	clarify	VERB
ertr-543	155	18	the	the	DET
ertr-543	155	19	meaning	meaning	NOUN
ertr-543	155	20	for	for	ADP
ertr-543	155	21	respondents	respondent	NOUN
ertr-543	155	22	.	.	PUNCT
ertr-543	156	1	the	the	DET
ertr-543	156	2	definition	definition	NOUN
ertr-543	156	3	will	will	AUX
ertr-543	156	4	be	be	AUX
ertr-543	156	5	revised	revise	VERB
ertr-543	156	6	and	and	CCONJ
ertr-543	156	7	tested	test	VERB
ertr-543	156	8	before	before	ADP
ertr-543	156	9	proceeding	proceed	VERB
ertr-543	156	10	to	to	ADP
ertr-543	156	11	the	the	DET
ertr-543	156	12	next	next	ADJ
ertr-543	156	13	stage	stage	NOUN
ertr-543	156	14	of	of	ADP
ertr-543	156	15	the	the	DET
ertr-543	156	16	research	research	NOUN
ertr-543	156	17	.	.	PUNCT
ertr-543	157	1	research	research	NOUN
ertr-543	157	2	on	on	ADP
ertr-543	157	3	instagram	instagram	PROPN
ertr-543	157	4	and	and	CCONJ
ertr-543	157	5	influencers	influencer	NOUN
ertr-543	157	6	is	be	AUX
ertr-543	157	7	still	still	ADV
ertr-543	157	8	emerging	emerge	VERB
ertr-543	157	9	,	,	PUNCT
ertr-543	157	10	especially	especially	ADV
ertr-543	157	11	as	as	SCONJ
ertr-543	157	12	it	it	PRON
ertr-543	157	13	relates	relate	VERB
ertr-543	157	14	to	to	ADP
ertr-543	157	15	tourism	tourism	NOUN
ertr-543	157	16	,	,	PUNCT
ertr-543	157	17	which	which	PRON
ertr-543	157	18	presented	present	VERB
ertr-543	157	19	itself	itself	PRON
ertr-543	157	20	as	as	ADP
ertr-543	157	21	both	both	CCONJ
ertr-543	157	22	a	a	DET
ertr-543	157	23	limitation	limitation	NOUN
ertr-543	157	24	and	and	CCONJ
ertr-543	157	25	an	an	DET
ertr-543	157	26	opportunity	opportunity	NOUN
ertr-543	157	27	.	.	PUNCT
ertr-543	158	1	while	while	SCONJ
ertr-543	158	2	this	this	DET
ertr-543	158	3	study	study	NOUN
ertr-543	158	4	provided	provide	VERB
ertr-543	158	5	insights	insight	NOUN
ertr-543	158	6	to	to	ADP
ertr-543	158	7	the	the	DET
ertr-543	158	8	motivations	motivation	NOUN
ertr-543	158	9	for	for	ADP
ertr-543	158	10	following	follow	VERB
ertr-543	158	11	travel	travel	NOUN
ertr-543	158	12	influencers	influencer	NOUN
ertr-543	158	13	on	on	ADP
ertr-543	158	14	instagram	instagram	PROPN
ertr-543	158	15	,	,	PUNCT
ertr-543	158	16	future	future	ADJ
ertr-543	158	17	research	research	NOUN
ertr-543	158	18	should	should	AUX
ertr-543	158	19	consider	consider	VERB
ertr-543	158	20	qualitative	qualitative	ADJ
ertr-543	158	21	data	datum	NOUN
ertr-543	158	22	to	to	PART
ertr-543	158	23	delve	delve	VERB
ertr-543	158	24	deeper	deeply	ADV
ertr-543	158	25	into	into	ADP
ertr-543	158	26	why	why	SCONJ
ertr-543	158	27	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-543	158	28	e	e	NOUN
ertr-543	158	29	-	-	NOUN
ertr-543	158	30	review	review	NOUN
ertr-543	158	31	of	of	ADP
ertr-543	158	32	tourism	tourism	NOUN
ertr-543	158	33	research	research	NOUN
ertr-543	158	34	(	(	PUNCT
ertr-543	158	35	ertr	ertr	NOUN
ertr-543	158	36	)	)	PUNCT
ertr-543	158	37	,	,	PUNCT
ertr-543	158	38	vol	vol	NOUN
ertr-543	158	39	.	.	PROPN
ertr-543	158	40	17	17	NUM
ertr-543	158	41	,	,	PUNCT
ertr-543	158	42	no	no	INTJ
ertr-543	158	43	.	.	NOUN
ertr-543	158	44	4	4	NUM
ertr-543	158	45	,	,	PUNCT
ertr-543	158	46	2019	2019	NUM
ertr-543	158	47	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	158	48	606	606	NUM
ertr-543	158	49	these	these	DET
ertr-543	158	50	motivations	motivation	NOUN
ertr-543	158	51	take	take	VERB
ertr-543	158	52	place	place	NOUN
ertr-543	158	53	.	.	PUNCT
ertr-543	159	1	future	future	ADJ
ertr-543	159	2	research	research	NOUN
ertr-543	159	3	should	should	AUX
ertr-543	159	4	also	also	ADV
ertr-543	159	5	seek	seek	VERB
ertr-543	159	6	to	to	PART
ertr-543	159	7	understand	understand	VERB
ertr-543	159	8	how	how	SCONJ
ertr-543	159	9	different	different	ADJ
ertr-543	159	10	motivations	motivation	NOUN
ertr-543	159	11	impact	impact	NOUN
ertr-543	159	12	travel	travel	NOUN
ertr-543	159	13	intentions	intention	NOUN
ertr-543	159	14	.	.	PUNCT
ertr-543	160	1	references	reference	NOUN
ertr-543	160	2	activate	activate	VERB
ertr-543	160	3	.	.	PUNCT
ertr-543	161	1	(	(	PUNCT
ertr-543	161	2	2018	2018	NUM
ertr-543	161	3	)	)	PUNCT
ertr-543	161	4	.	.	PUNCT
ertr-543	162	1	two	two	NUM
ertr-543	162	2	sides	side	NOUN
ertr-543	162	3	of	of	ADP
ertr-543	162	4	the	the	DET
ertr-543	162	5	same	same	ADJ
ertr-543	162	6	coin	coin	NOUN
ertr-543	162	7	:	:	PUNCT
ertr-543	162	8	exploring	explore	VERB
ertr-543	162	9	the	the	DET
ertr-543	162	10	brand	brand	NOUN
ertr-543	162	11	and	and	CCONJ
ertr-543	162	12	influencer	influencer	NOUN
ertr-543	162	13	relationship	relationship	NOUN
ertr-543	162	14	in	in	ADP
ertr-543	162	15	influencer	influencer	NOUN
ertr-543	162	16	marketing	marketing	NOUN
ertr-543	162	17	.	.	PUNCT
ertr-543	163	1	state	state	NOUN
ertr-543	163	2	of	of	ADP
ertr-543	163	3	influencer	influencer	NOUN
ertr-543	163	4	marketing	marketing	NOUN
ertr-543	163	5	study	study	NOUN
ertr-543	163	6	.	.	PUNCT
ertr-543	164	1	retrieved	retrieve	VERB
ertr-543	164	2	from	from	ADP
ertr-543	164	3	https://static1.squarespace.com/static/5a9ffc57fcf7fd301e0e9928/t/5adf328c575d1fb25a2	https://static1.squarespace.com/static/5a9ffc57fcf7fd301e0e9928/t/5adf328c575d1fb25a2	ADV
ertr-543	164	4	dc4c5/1524576915938/2018+state+of+influencer+marketing+study+report.pdf	dc4c5/1524576915938/2018+state+of+influencer+marketing+study+report.pdf	NOUN
ertr-543	164	5	babin	babin	NOUN
ertr-543	164	6	,	,	PUNCT
ertr-543	164	7	l.	l.	PROPN
ertr-543	164	8	a.	a.	PROPN
ertr-543	164	9	,	,	PUNCT
ertr-543	164	10	burns	burn	NOUN
ertr-543	164	11	,	,	PUNCT
ertr-543	164	12	a.	a.	PROPN
ertr-543	164	13	c.	c.	PROPN
ertr-543	164	14	,	,	PUNCT
ertr-543	164	15	&	&	CCONJ
ertr-543	164	16	biswas	biswas	PROPN
ertr-543	164	17	,	,	PUNCT
ertr-543	164	18	a.	a.	NOUN
ertr-543	164	19	(	(	PUNCT
ertr-543	164	20	1992	1992	NUM
ertr-543	164	21	)	)	PUNCT
ertr-543	164	22	.	.	PUNCT
ertr-543	165	1	a	a	DET
ertr-543	165	2	framework	framework	NOUN
ertr-543	165	3	providing	provide	VERB
ertr-543	165	4	direction	direction	NOUN
ertr-543	165	5	for	for	ADP
ertr-543	165	6	research	research	NOUN
ertr-543	165	7	on	on	ADP
ertr-543	165	8	communications	communication	NOUN
ertr-543	165	9	effects	effect	NOUN
ertr-543	165	10	of	of	ADP
ertr-543	165	11	mental	mental	ADJ
ertr-543	165	12	imagery	imagery	NOUN
ertr-543	165	13	-	-	PUNCT
ertr-543	165	14	evoking	evoke	VERB
ertr-543	165	15	advertising	advertising	NOUN
ertr-543	165	16	strategies	strategy	NOUN
ertr-543	165	17	.	.	PUNCT
ertr-543	166	1	advances	advance	NOUN
ertr-543	166	2	in	in	ADP
ertr-543	166	3	consumer	consumer	NOUN
ertr-543	166	4	research	research	NOUN
ertr-543	166	5	19(1	19(1	NUM
ertr-543	166	6	)	)	PUNCT
ertr-543	166	7	,	,	PUNCT
ertr-543	166	8	621–628	621–628	NUM
ertr-543	166	9	.	.	PUNCT
ertr-543	167	1	butler	butler	PROPN
ertr-543	167	2	,	,	PUNCT
ertr-543	167	3	r.	r.	PROPN
ertr-543	167	4	w.	w.	PROPN
ertr-543	167	5	(	(	PUNCT
ertr-543	167	6	1980	1980	NUM
ertr-543	167	7	)	)	PUNCT
ertr-543	167	8	.	.	PUNCT
ertr-543	168	1	the	the	DET
ertr-543	168	2	concept	concept	NOUN
ertr-543	168	3	of	of	ADP
ertr-543	168	4	a	a	DET
ertr-543	168	5	tourist	tourist	NOUN
ertr-543	168	6	area	area	NOUN
ertr-543	168	7	cycle	cycle	NOUN
ertr-543	168	8	of	of	ADP
ertr-543	168	9	evolution	evolution	NOUN
ertr-543	168	10	:	:	PUNCT
ertr-543	168	11	implications	implication	NOUN
ertr-543	168	12	for	for	ADP
ertr-543	168	13	management	management	NOUN
ertr-543	168	14	of	of	ADP
ertr-543	168	15	resources	resource	NOUN
ertr-543	168	16	.	.	PUNCT
ertr-543	169	1	canadian	canadian	ADJ
ertr-543	169	2	geographer	geographer	PROPN
ertr-543	169	3	/	/	SYM
ertr-543	169	4	le	le	X
ertr-543	169	5	géographe	géographe	NOUN
ertr-543	169	6	canadien	canadien	NOUN
ertr-543	169	7	,	,	PUNCT
ertr-543	169	8	24(1	24(1	NUM
ertr-543	169	9	)	)	PUNCT
ertr-543	169	10	,	,	PUNCT
ertr-543	169	11	5–12	5–12	NOUN
ertr-543	169	12	.	.	PUNCT
ertr-543	170	1	carter	carter	PROPN
ertr-543	170	2	,	,	PUNCT
ertr-543	170	3	d.	d.	PROPN
ertr-543	170	4	(	(	PUNCT
ertr-543	170	5	2016	2016	NUM
ertr-543	170	6	)	)	PUNCT
ertr-543	170	7	.	.	PUNCT
ertr-543	171	1	hustle	hustle	NOUN
ertr-543	171	2	and	and	CCONJ
ertr-543	171	3	brand	brand	NOUN
ertr-543	171	4	:	:	PUNCT
ertr-543	171	5	the	the	DET
ertr-543	171	6	sociotechnical	sociotechnical	ADJ
ertr-543	171	7	shaping	shaping	NOUN
ertr-543	171	8	of	of	ADP
ertr-543	171	9	influence	influence	NOUN
ertr-543	171	10	.	.	PUNCT
ertr-543	172	1	social	social	ADJ
ertr-543	172	2	media+	media+	NOUN
ertr-543	172	3	society	society	NOUN
ertr-543	172	4	,	,	PUNCT
ertr-543	172	5	2(3	2(3	NUM
ertr-543	172	6	)	)	PUNCT
ertr-543	172	7	,	,	PUNCT
ertr-543	172	8	1–12	1–12	PROPN
ertr-543	172	9	.	.	PUNCT
ertr-543	172	10	casaló	casaló	PROPN
ertr-543	172	11	,	,	PUNCT
ertr-543	172	12	l.	l.	PROPN
ertr-543	172	13	v.	v.	PROPN
ertr-543	172	14	,	,	PUNCT
ertr-543	172	15	flavián	flavián	NOUN
ertr-543	172	16	,	,	PUNCT
ertr-543	172	17	c.	c.	PROPN
ertr-543	172	18	,	,	PUNCT
ertr-543	172	19	&	&	CCONJ
ertr-543	172	20	ibáñez	ibáñez	NOUN
ertr-543	172	21	-	-	PUNCT
ertr-543	172	22	sánchez	sánchez	NOUN
ertr-543	172	23	,	,	PUNCT
ertr-543	172	24	s.	s.	PROPN
ertr-543	172	25	(	(	PUNCT
ertr-543	172	26	2017	2017	NUM
ertr-543	172	27	)	)	PUNCT
ertr-543	172	28	.	.	PUNCT
ertr-543	173	1	antecedents	antecedent	NOUN
ertr-543	173	2	of	of	ADP
ertr-543	173	3	consumer	consumer	NOUN
ertr-543	173	4	intention	intention	NOUN
ertr-543	173	5	to	to	PART
ertr-543	173	6	follow	follow	VERB
ertr-543	173	7	and	and	CCONJ
ertr-543	173	8	recommend	recommend	VERB
ertr-543	173	9	an	an	DET
ertr-543	173	10	instagram	instagram	PROPN
ertr-543	173	11	account	account	NOUN
ertr-543	173	12	.	.	PUNCT
ertr-543	174	1	online	online	ADJ
ertr-543	174	2	information	information	PROPN
ertr-543	174	3	review	review	PROPN
ertr-543	174	4	,	,	PUNCT
ertr-543	174	5	41(7	41(7	PROPN
ertr-543	174	6	)	)	PUNCT
ertr-543	174	7	,	,	PUNCT
ertr-543	174	8	1046	1046	NUM
ertr-543	174	9	–	–	PUNCT
ertr-543	174	10	1063	1063	NUM
ertr-543	174	11	.	.	PUNCT
ertr-543	175	1	clement	clement	PROPN
ertr-543	175	2	,	,	PUNCT
ertr-543	175	3	j.	j.	PROPN
ertr-543	175	4	(	(	PUNCT
ertr-543	175	5	2019	2019	NUM
ertr-543	175	6	)	)	PUNCT
ertr-543	175	7	.	.	PUNCT
ertr-543	176	1	instagram	instagram	PROPN
ertr-543	176	2	–	–	PUNCT
ertr-543	176	3	statistics	statistic	NOUN
ertr-543	176	4	&	&	CCONJ
ertr-543	176	5	facts	fact	NOUN
ertr-543	176	6	.	.	PUNCT
ertr-543	177	1	statista	statista	NOUN
ertr-543	177	2	.	.	PUNCT
ertr-543	178	1	retrieved	retrieve	VERB
ertr-543	178	2	from	from	ADP
ertr-543	178	3	https://www.statista.com/topics/1882/instagram/	https://www.statista.com/topics/1882/instagram/	PROPN
ertr-543	178	4	chatzigeorgiou	chatzigeorgiou	NOUN
ertr-543	178	5	,	,	PUNCT
ertr-543	178	6	c.	c.	NOUN
ertr-543	178	7	(	(	PUNCT
ertr-543	178	8	2017	2017	NUM
ertr-543	178	9	)	)	PUNCT
ertr-543	178	10	.	.	PUNCT
ertr-543	179	1	modelling	model	VERB
ertr-543	179	2	the	the	DET
ertr-543	179	3	impact	impact	NOUN
ertr-543	179	4	of	of	ADP
ertr-543	179	5	social	social	ADJ
ertr-543	179	6	media	medium	NOUN
ertr-543	179	7	influencers	influencer	NOUN
ertr-543	179	8	on	on	ADP
ertr-543	179	9	behavioural	behavioural	ADJ
ertr-543	179	10	intentions	intention	NOUN
ertr-543	179	11	of	of	ADP
ertr-543	179	12	millennials	millennial	NOUN
ertr-543	179	13	:	:	PUNCT
ertr-543	179	14	the	the	DET
ertr-543	179	15	case	case	NOUN
ertr-543	179	16	of	of	ADP
ertr-543	179	17	tourism	tourism	NOUN
ertr-543	179	18	in	in	ADP
ertr-543	179	19	rural	rural	ADJ
ertr-543	179	20	areas	area	NOUN
ertr-543	179	21	in	in	ADP
ertr-543	179	22	greece	greece	PROPN
ertr-543	179	23	.	.	PROPN
ertr-543	180	1	journal	journal	PROPN
ertr-543	180	2	of	of	ADP
ertr-543	180	3	tourism	tourism	NOUN
ertr-543	180	4	,	,	PUNCT
ertr-543	180	5	heritage	heritage	NOUN
ertr-543	180	6	&	&	CCONJ
ertr-543	180	7	services	service	NOUN
ertr-543	180	8	marketing	marketing	NOUN
ertr-543	180	9	,	,	PUNCT
ertr-543	180	10	3(2	3(2	NUM
ertr-543	180	11	)	)	PUNCT
ertr-543	180	12	,	,	PUNCT
ertr-543	180	13	25–29	25–29	NOUN
ertr-543	180	14	.	.	PUNCT
ertr-543	181	1	del	del	PROPN
ertr-543	181	2	rowe	rowe	PROPN
ertr-543	181	3	,	,	PUNCT
ertr-543	181	4	s.	s.	PROPN
ertr-543	181	5	(	(	PUNCT
ertr-543	181	6	2018	2018	NUM
ertr-543	181	7	)	)	PUNCT
ertr-543	181	8	.	.	PUNCT
ertr-543	182	1	tapping	tap	VERB
ertr-543	182	2	into	into	ADP
ertr-543	182	3	social	social	PROPN
ertr-543	182	4	’s	’s	PART
ertr-543	182	5	sphere	sphere	NOUN
ertr-543	182	6	of	of	ADP
ertr-543	182	7	influence	influence	NOUN
ertr-543	182	8	.	.	PUNCT
ertr-543	183	1	customer	customer	NOUN
ertr-543	183	2	relationship	relationship	NOUN
ertr-543	183	3	management	management	NOUN
ertr-543	183	4	.	.	PUNCT
ertr-543	184	1	january	january	PROPN
ertr-543	184	2	/	/	SYM
ertr-543	184	3	february	february	PROPN
ertr-543	184	4	issue	issue	NOUN
ertr-543	184	5	,	,	PUNCT
ertr-543	184	6	26–30	26–30	PROPN
ertr-543	184	7	.	.	PUNCT
ertr-543	185	1	cohen	cohen	PROPN
ertr-543	185	2	,	,	PUNCT
ertr-543	185	3	e.	e.	PROPN
ertr-543	185	4	(	(	PUNCT
ertr-543	185	5	1972	1972	NUM
ertr-543	185	6	)	)	PUNCT
ertr-543	185	7	.	.	PUNCT
ertr-543	186	1	toward	toward	ADP
ertr-543	186	2	a	a	DET
ertr-543	186	3	sociology	sociology	NOUN
ertr-543	186	4	of	of	ADP
ertr-543	186	5	international	international	ADJ
ertr-543	186	6	tourism	tourism	NOUN
ertr-543	186	7	.	.	PUNCT
ertr-543	187	1	social	social	ADJ
ertr-543	187	2	research	research	NOUN
ertr-543	187	3	,	,	PUNCT
ertr-543	187	4	164–182	164–182	NUM
ertr-543	187	5	.	.	PUNCT
ertr-543	188	1	evans	evans	PROPN
ertr-543	188	2	,	,	PUNCT
ertr-543	188	3	n.	n.	PROPN
ertr-543	188	4	j.	j.	PROPN
ertr-543	188	5	,	,	PUNCT
ertr-543	188	6	phua	phua	PROPN
ertr-543	188	7	,	,	PUNCT
ertr-543	188	8	j.	j.	PROPN
ertr-543	188	9	,	,	PUNCT
ertr-543	188	10	lim	lim	PROPN
ertr-543	188	11	,	,	PUNCT
ertr-543	188	12	j.	j.	PROPN
ertr-543	188	13	,	,	PUNCT
ertr-543	188	14	&	&	CCONJ
ertr-543	188	15	jun	jun	PROPN
ertr-543	188	16	,	,	PUNCT
ertr-543	188	17	h.	h.	PROPN
ertr-543	188	18	(	(	PUNCT
ertr-543	188	19	2017	2017	NUM
ertr-543	188	20	)	)	PUNCT
ertr-543	188	21	.	.	PUNCT
ertr-543	189	1	disclosing	disclose	VERB
ertr-543	189	2	instagram	instagram	PROPN
ertr-543	189	3	influencer	influencer	NOUN
ertr-543	189	4	advertising	advertising	NOUN
ertr-543	189	5	:	:	PUNCT
ertr-543	189	6	the	the	DET
ertr-543	189	7	effects	effect	NOUN
ertr-543	189	8	of	of	ADP
ertr-543	189	9	disclosure	disclosure	NOUN
ertr-543	189	10	language	language	NOUN
ertr-543	189	11	on	on	ADP
ertr-543	189	12	advertising	advertising	NOUN
ertr-543	189	13	recognition	recognition	NOUN
ertr-543	189	14	,	,	PUNCT
ertr-543	189	15	attitudes	attitude	NOUN
ertr-543	189	16	,	,	PUNCT
ertr-543	189	17	and	and	CCONJ
ertr-543	189	18	behavioral	behavioral	ADJ
ertr-543	189	19	intent	intent	NOUN
ertr-543	189	20	.	.	PUNCT
ertr-543	190	1	journal	journal	NOUN
ertr-543	190	2	of	of	ADP
ertr-543	190	3	interactive	interactive	ADJ
ertr-543	190	4	advertising	advertising	NOUN
ertr-543	190	5	,	,	PUNCT
ertr-543	190	6	17(2	17(2	NUM
ertr-543	190	7	)	)	PUNCT
ertr-543	190	8	,	,	PUNCT
ertr-543	190	9	138–149	138–149	NUM
ertr-543	190	10	.	.	PUNCT
ertr-543	191	1	gammon	gammon	PROPN
ertr-543	191	2	,	,	PUNCT
ertr-543	191	3	k.	k.	PROPN
ertr-543	191	4	(	(	PUNCT
ertr-543	191	5	2019	2019	NUM
ertr-543	191	6	)	)	PUNCT
ertr-543	191	7	.	.	PUNCT
ertr-543	192	1	#	#	X
ertr-543	192	2	superbloom	superbloom	NOUN
ertr-543	192	3	or	or	CCONJ
ertr-543	192	4	#	#	SYM
ertr-543	192	5	poppynightmare	poppynightmare	NOUN
ertr-543	192	6	?	?	PUNCT
ertr-543	193	1	selfie	selfie	PRON
ertr-543	193	2	chaos	chaos	NOUN
ertr-543	193	3	forces	force	NOUN
ertr-543	193	4	canyon	canyon	NOUN
ertr-543	193	5	closure	closure	NOUN
ertr-543	193	6	.	.	PUNCT
ertr-543	194	1	retrieved	retrieve	VERB
ertr-543	194	2	from	from	ADP
ertr-543	194	3	https://www.theguardian.com/environment/2019/mar/18/super-bloomlake-elsinore-poppies-flowers	https://www.theguardian.com/environment/2019/mar/18/super-bloomlake-elsinore-poppies-flower	NOUN
ertr-543	194	4	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	194	5	https://static1.squarespace.com/static/5a9ffc57fcf7fd301e0e9928/t/5adf328c575d1fb25a2dc4c5/1524576915938/2018+state+of+influencer+marketing+study+report.pdf	https://static1.squarespace.com/static/5a9ffc57fcf7fd301e0e9928/t/5adf328c575d1fb25a2dc4c5/1524576915938/2018+state+of+influencer+marketing+study+report.pdf	PROPN
ertr-543	194	6	https://static1.squarespace.com/static/5a9ffc57fcf7fd301e0e9928/t/5adf328c575d1fb25a2dc4c5/1524576915938/2018+state+of+influencer+marketing+study+report.pdf	https://static1.squarespace.com/static/5a9ffc57fcf7fd301e0e9928/t/5adf328c575d1fb25a2dc4c5/1524576915938/2018+state+of+influencer+marketing+study+report.pdf	PROPN
ertr-543	194	7	https://www.statista.com/topics/1882/instagram/	https://www.statista.com/topics/1882/instagram/	PROPN
ertr-543	194	8	https://www.theguardian.com/environment/2019/mar/18/super-bloom-lake-elsinore-poppies-flowers	https://www.theguardian.com/environment/2019/mar/18/super-bloom-lake-elsinore-poppies-flower	NOUN
ertr-543	194	9	https://www.theguardian.com/environment/2019/mar/18/super-bloom-lake-elsinore-poppies-flowers	https://www.theguardian.com/environment/2019/mar/18/super-bloom-lake-elsinore-poppies-flower	NOUN
ertr-543	194	10	e	e	NOUN
ertr-543	194	11	-	-	NOUN
ertr-543	194	12	review	review	NOUN
ertr-543	194	13	of	of	ADP
ertr-543	194	14	tourism	tourism	NOUN
ertr-543	194	15	research	research	NOUN
ertr-543	194	16	(	(	PUNCT
ertr-543	194	17	ertr	ertr	NOUN
ertr-543	194	18	)	)	PUNCT
ertr-543	194	19	,	,	PUNCT
ertr-543	194	20	vol	vol	NOUN
ertr-543	194	21	.	.	PROPN
ertr-543	195	1	17	17	NUM
ertr-543	195	2	,	,	PUNCT
ertr-543	195	3	no	no	INTJ
ertr-543	195	4	.	.	NOUN
ertr-543	195	5	4	4	NUM
ertr-543	195	6	,	,	PUNCT
ertr-543	195	7	2019	2019	NUM
ertr-543	196	1	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	196	2	607	607	NUM
ertr-543	196	3	glover	glover	PROPN
ertr-543	196	4	,	,	PUNCT
ertr-543	196	5	p.	p.	NOUN
ertr-543	196	6	(	(	PUNCT
ertr-543	196	7	2009	2009	NUM
ertr-543	196	8	)	)	PUNCT
ertr-543	196	9	.	.	PUNCT
ertr-543	197	1	celebrity	celebrity	NOUN
ertr-543	197	2	endorsement	endorsement	NOUN
ertr-543	197	3	in	in	ADP
ertr-543	197	4	tourism	tourism	NOUN
ertr-543	197	5	advertising	advertising	NOUN
ertr-543	197	6	:	:	PUNCT
ertr-543	197	7	effects	effect	NOUN
ertr-543	197	8	on	on	ADP
ertr-543	197	9	destination	destination	NOUN
ertr-543	197	10	image	image	NOUN
ertr-543	197	11	.	.	PUNCT
ertr-543	198	1	journal	journal	NOUN
ertr-543	198	2	of	of	ADP
ertr-543	198	3	hospitality	hospitality	NOUN
ertr-543	198	4	and	and	CCONJ
ertr-543	198	5	tourism	tourism	NOUN
ertr-543	198	6	management	management	NOUN
ertr-543	198	7	,	,	PUNCT
ertr-543	198	8	16(1	16(1	NUM
ertr-543	198	9	)	)	PUNCT
ertr-543	198	10	,	,	PUNCT
ertr-543	198	11	16–23	16–23	NUM
ertr-543	198	12	.	.	PUNCT
ertr-543	199	1	gretzel	gretzel	PROPN
ertr-543	199	2	,	,	PUNCT
ertr-543	199	3	u.	u.	PROPN
ertr-543	199	4	(	(	PUNCT
ertr-543	199	5	2017	2017	NUM
ertr-543	199	6	)	)	PUNCT
ertr-543	199	7	.	.	PUNCT
ertr-543	200	1	influencer	influencer	NOUN
ertr-543	200	2	marketing	marketing	NOUN
ertr-543	200	3	in	in	ADP
ertr-543	200	4	travel	travel	NOUN
ertr-543	200	5	and	and	CCONJ
ertr-543	200	6	tourism	tourism	NOUN
ertr-543	200	7	.	.	PUNCT
ertr-543	201	1	in	in	ADP
ertr-543	201	2	m.	m.	NOUN
ertr-543	201	3	sigala	sigala	PROPN
ertr-543	201	4	&	&	CCONJ
ertr-543	201	5	u.	u.	PROPN
ertr-543	201	6	gretzel	gretzel	PROPN
ertr-543	201	7	(	(	PUNCT
ertr-543	201	8	eds	ed	NOUN
ertr-543	201	9	.	.	PUNCT
ertr-543	201	10	)	)	PUNCT
ertr-543	201	11	advances	advance	NOUN
ertr-543	201	12	in	in	ADP
ertr-543	201	13	social	social	ADJ
ertr-543	201	14	media	medium	NOUN
ertr-543	201	15	for	for	ADP
ertr-543	201	16	travel	travel	NOUN
ertr-543	201	17	,	,	PUNCT
ertr-543	201	18	tourism	tourism	NOUN
ertr-543	201	19	and	and	CCONJ
ertr-543	201	20	hospitality	hospitality	NOUN
ertr-543	201	21	(	(	PUNCT
ertr-543	201	22	pp	pp	ADJ
ertr-543	201	23	.	.	PUNCT
ertr-543	202	1	147–156	147–156	NUM
ertr-543	202	2	)	)	PUNCT
ertr-543	202	3	.	.	PUNCT
ertr-543	203	1	routledge	routledge	PROPN
ertr-543	203	2	.	.	PUNCT
ertr-543	204	1	hanan	hanan	PROPN
ertr-543	204	2	,	,	PUNCT
ertr-543	204	3	h.	h.	PROPN
ertr-543	204	4	,	,	PUNCT
ertr-543	204	5	&	&	CCONJ
ertr-543	204	6	putit	putit	PROPN
ertr-543	204	7	,	,	PUNCT
ertr-543	204	8	n.	n.	PROPN
ertr-543	204	9	(	(	PUNCT
ertr-543	204	10	2013	2013	NUM
ertr-543	204	11	)	)	PUNCT
ertr-543	204	12	.	.	PUNCT
ertr-543	205	1	express	express	VERB
ertr-543	205	2	marketing	marketing	NOUN
ertr-543	205	3	of	of	ADP
ertr-543	205	4	tourism	tourism	NOUN
ertr-543	205	5	destinations	destination	NOUN
ertr-543	205	6	using	use	VERB
ertr-543	205	7	instagram	instagram	PROPN
ertr-543	205	8	in	in	ADP
ertr-543	205	9	social	social	ADJ
ertr-543	205	10	media	medium	NOUN
ertr-543	205	11	networking	networking	NOUN
ertr-543	205	12	.	.	PUNCT
ertr-543	206	1	hospitality	hospitality	NOUN
ertr-543	206	2	and	and	CCONJ
ertr-543	206	3	tourism	tourism	NOUN
ertr-543	206	4	:	:	PUNCT
ertr-543	206	5	synergizing	synergize	VERB
ertr-543	206	6	creativity	creativity	NOUN
ertr-543	206	7	and	and	CCONJ
ertr-543	206	8	innovation	innovation	NOUN
ertr-543	206	9	in	in	ADP
ertr-543	206	10	research	research	NOUN
ertr-543	206	11	,	,	PUNCT
ertr-543	206	12	471	471	NUM
ertr-543	206	13	.	.	PUNCT
ertr-543	207	1	influencer	influencer	NOUN
ertr-543	207	2	marketing	marketing	NOUN
ertr-543	207	3	hub	hub	NOUN
ertr-543	207	4	.	.	PUNCT
ertr-543	208	1	(	(	PUNCT
ertr-543	208	2	2019	2019	NUM
ertr-543	208	3	)	)	PUNCT
ertr-543	208	4	.	.	PUNCT
ertr-543	209	1	influencer	influencer	NOUN
ertr-543	209	2	marketing	marketing	NOUN
ertr-543	209	3	benchmark	benchmark	NOUN
ertr-543	209	4	report	report	NOUN
ertr-543	209	5	:	:	PUNCT
ertr-543	209	6	2019	2019	NUM
ertr-543	209	7	.	.	PUNCT
ertr-543	210	1	retrieved	retrieve	VERB
ertr-543	210	2	from	from	ADP
ertr-543	210	3	https://influencermarketinghub.com/im_benchmark_report_2019.pdf	https://influencermarketinghub.com/im_benchmark_report_2019.pdf	PROPN
ertr-543	210	4	katz	katz	PROPN
ertr-543	210	5	,	,	PUNCT
ertr-543	210	6	e.	e.	PROPN
ertr-543	210	7	(	(	PUNCT
ertr-543	210	8	1959	1959	NUM
ertr-543	210	9	)	)	PUNCT
ertr-543	210	10	.	.	PUNCT
ertr-543	211	1	mass	mass	PROPN
ertr-543	211	2	communications	communication	NOUN
ertr-543	211	3	research	research	NOUN
ertr-543	211	4	and	and	CCONJ
ertr-543	211	5	the	the	DET
ertr-543	211	6	study	study	NOUN
ertr-543	211	7	of	of	ADP
ertr-543	211	8	popular	popular	ADJ
ertr-543	211	9	culture	culture	NOUN
ertr-543	211	10	:	:	PUNCT
ertr-543	211	11	an	an	DET
ertr-543	211	12	editorial	editorial	ADJ
ertr-543	211	13	note	note	NOUN
ertr-543	211	14	on	on	ADP
ertr-543	211	15	a	a	DET
ertr-543	211	16	possible	possible	ADJ
ertr-543	211	17	future	future	NOUN
ertr-543	211	18	for	for	ADP
ertr-543	211	19	this	this	DET
ertr-543	211	20	journal	journal	NOUN
ertr-543	211	21	.	.	PUNCT
ertr-543	212	1	studies	study	NOUN
ertr-543	212	2	in	in	ADP
ertr-543	212	3	public	public	ADJ
ertr-543	212	4	communication	communication	NOUN
ertr-543	212	5	,	,	PUNCT
ertr-543	212	6	2	2	NUM
ertr-543	212	7	,	,	PUNCT
ertr-543	212	8	1	1	NUM
ertr-543	212	9	-	-	SYM
ertr-543	212	10	6	6	NUM
ertr-543	212	11	.	.	PUNCT
ertr-543	213	1	khamis	khamis	PROPN
ertr-543	213	2	,	,	PUNCT
ertr-543	213	3	s.	s.	PROPN
ertr-543	213	4	,	,	PUNCT
ertr-543	213	5	ang	ang	PROPN
ertr-543	213	6	,	,	PUNCT
ertr-543	213	7	l.	l.	PROPN
ertr-543	213	8	,	,	PUNCT
ertr-543	213	9	&	&	CCONJ
ertr-543	213	10	welling	welling	PROPN
ertr-543	213	11	,	,	PUNCT
ertr-543	213	12	r.	r.	PROPN
ertr-543	213	13	(	(	PUNCT
ertr-543	213	14	2017	2017	NUM
ertr-543	213	15	)	)	PUNCT
ertr-543	213	16	.	.	PUNCT
ertr-543	214	1	self	self	NOUN
ertr-543	214	2	-	-	PUNCT
ertr-543	214	3	branding	branding	NOUN
ertr-543	214	4	,	,	PUNCT
ertr-543	214	5	‘	'	PUNCT
ertr-543	214	6	micro	micro	NOUN
ertr-543	214	7	-	-	NOUN
ertr-543	214	8	celebrity	celebrity	NOUN
ertr-543	214	9	’	'	PUNCT
ertr-543	214	10	and	and	CCONJ
ertr-543	214	11	the	the	DET
ertr-543	214	12	rise	rise	NOUN
ertr-543	214	13	of	of	ADP
ertr-543	214	14	social	social	ADJ
ertr-543	214	15	media	medium	NOUN
ertr-543	214	16	influencers	influencer	NOUN
ertr-543	214	17	.	.	PUNCT
ertr-543	215	1	celebrity	celebrity	NOUN
ertr-543	215	2	studies	study	NOUN
ertr-543	215	3	,	,	PUNCT
ertr-543	215	4	8(2	8(2	NUM
ertr-543	215	5	)	)	PUNCT
ertr-543	215	6	,	,	PUNCT
ertr-543	215	7	191–208	191–208	NUM
ertr-543	215	8	.	.	PUNCT
ertr-543	216	1	kim	kim	PROPN
ertr-543	216	2	,	,	PUNCT
ertr-543	216	3	m.	m.	NOUN
ertr-543	216	4	,	,	PUNCT
ertr-543	216	5	&	&	CCONJ
ertr-543	216	6	lennon	lennon	PROPN
ertr-543	216	7	,	,	PUNCT
ertr-543	216	8	s.	s.	PROPN
ertr-543	216	9	(	(	PUNCT
ertr-543	216	10	2008	2008	NUM
ertr-543	216	11	)	)	PUNCT
ertr-543	216	12	.	.	PUNCT
ertr-543	217	1	the	the	DET
ertr-543	217	2	effects	effect	NOUN
ertr-543	217	3	of	of	ADP
ertr-543	217	4	visual	visual	ADJ
ertr-543	217	5	and	and	CCONJ
ertr-543	217	6	verbal	verbal	ADJ
ertr-543	217	7	information	information	NOUN
ertr-543	217	8	on	on	ADP
ertr-543	217	9	attitudes	attitude	NOUN
ertr-543	217	10	and	and	CCONJ
ertr-543	217	11	purchase	purchase	NOUN
ertr-543	217	12	intentions	intention	NOUN
ertr-543	217	13	in	in	ADP
ertr-543	217	14	internet	internet	NOUN
ertr-543	217	15	shopping	shopping	NOUN
ertr-543	217	16	.	.	PUNCT
ertr-543	218	1	psychology	psychology	NOUN
ertr-543	218	2	&	&	CCONJ
ertr-543	218	3	marketing	marketing	PROPN
ertr-543	218	4	,	,	PUNCT
ertr-543	218	5	25(2	25(2	NUM
ertr-543	218	6	)	)	PUNCT
ertr-543	218	7	,	,	PUNCT
ertr-543	218	8	146–178	146–178	NUM
ertr-543	218	9	.	.	PUNCT
ertr-543	218	10	lin	lin	PROPN
ertr-543	218	11	,	,	PUNCT
ertr-543	218	12	y.	y.	PROPN
ertr-543	218	13	s.	s.	PROPN
ertr-543	218	14	,	,	PUNCT
ertr-543	218	15	&	&	CCONJ
ertr-543	218	16	huang	huang	PROPN
ertr-543	218	17	,	,	PUNCT
ertr-543	218	18	j.	j.	PROPN
ertr-543	218	19	y.	y.	PROPN
ertr-543	218	20	(	(	PUNCT
ertr-543	218	21	2006	2006	NUM
ertr-543	218	22	)	)	PUNCT
ertr-543	218	23	.	.	PUNCT
ertr-543	219	1	internet	internet	NOUN
ertr-543	219	2	blogs	blog	NOUN
ertr-543	219	3	as	as	ADP
ertr-543	219	4	a	a	DET
ertr-543	219	5	tourism	tourism	NOUN
ertr-543	219	6	marketing	marketing	NOUN
ertr-543	219	7	medium	medium	NOUN
ertr-543	219	8	:	:	PUNCT
ertr-543	219	9	a	a	DET
ertr-543	219	10	case	case	NOUN
ertr-543	219	11	study	study	NOUN
ertr-543	219	12	.	.	PUNCT
ertr-543	220	1	journal	journal	PROPN
ertr-543	220	2	of	of	ADP
ertr-543	220	3	business	business	NOUN
ertr-543	220	4	research	research	NOUN
ertr-543	220	5	,	,	PUNCT
ertr-543	220	6	59(10	59(10	NUM
ertr-543	220	7	-	-	SYM
ertr-543	220	8	11	11	NUM
ertr-543	220	9	)	)	PUNCT
ertr-543	220	10	,	,	PUNCT
ertr-543	220	11	1201–1205	1201–1205	NUM
ertr-543	220	12	.	.	PUNCT
ertr-543	221	1	lin	lin	PROPN
ertr-543	221	2	,	,	PUNCT
ertr-543	221	3	k.	k.	PROPN
ertr-543	221	4	,	,	PUNCT
ertr-543	221	5	&	&	CCONJ
ertr-543	221	6	lu	lu	PROPN
ertr-543	221	7	,	,	PUNCT
ertr-543	221	8	h.	h.	PROPN
ertr-543	221	9	(	(	PUNCT
ertr-543	221	10	2011	2011	NUM
ertr-543	221	11	)	)	PUNCT
ertr-543	221	12	intention	intention	NOUN
ertr-543	221	13	to	to	PART
ertr-543	221	14	continue	continue	VERB
ertr-543	221	15	using	use	VERB
ertr-543	221	16	facebook	facebook	PROPN
ertr-543	221	17	fan	fan	PROPN
ertr-543	221	18	pages	page	NOUN
ertr-543	221	19	from	from	ADP
ertr-543	221	20	the	the	DET
ertr-543	221	21	perspective	perspective	NOUN
ertr-543	221	22	of	of	ADP
ertr-543	221	23	social	social	ADJ
ertr-543	221	24	capital	capital	NOUN
ertr-543	221	25	theory	theory	NOUN
ertr-543	221	26	.	.	PUNCT
ertr-543	222	1	cyberpsychology	cyberpsychology	NOUN
ertr-543	222	2	,	,	PUNCT
ertr-543	222	3	behavior	behavior	NOUN
ertr-543	222	4	,	,	PUNCT
ertr-543	222	5	and	and	CCONJ
ertr-543	222	6	social	social	ADJ
ertr-543	222	7	networking	networking	NOUN
ertr-543	222	8	,	,	PUNCT
ertr-543	222	9	14(10	14(10	NUM
ertr-543	222	10	)	)	PUNCT
ertr-543	222	11	,	,	PUNCT
ertr-543	222	12	565	565	NUM
ertr-543	222	13	–	–	PUNCT
ertr-543	222	14	570	570	NUM
ertr-543	222	15	.	.	PUNCT
ertr-543	223	1	litvin	litvin	PROPN
ertr-543	223	2	,	,	PUNCT
ertr-543	223	3	s.w	s.w	PROPN
ertr-543	223	4	.	.	PROPN
ertr-543	223	5	,	,	PUNCT
ertr-543	223	6	goldsmith	goldsmith	PROPN
ertr-543	223	7	,	,	PUNCT
ertr-543	223	8	r.e	r.e	PROPN
ertr-543	223	9	.	.	PROPN
ertr-543	223	10	,	,	PUNCT
ertr-543	223	11	&	&	CCONJ
ertr-543	223	12	pan	pan	PROPN
ertr-543	223	13	,	,	PUNCT
ertr-543	223	14	b.	b.	PROPN
ertr-543	223	15	(	(	PUNCT
ertr-543	223	16	2008	2008	NUM
ertr-543	223	17	)	)	PUNCT
ertr-543	223	18	.	.	PUNCT
ertr-543	224	1	electronic	electronic	ADJ
ertr-543	224	2	word	word	NOUN
ertr-543	224	3	-	-	PUNCT
ertr-543	224	4	of	of	ADP
ertr-543	224	5	-	-	PUNCT
ertr-543	224	6	mouth	mouth	NOUN
ertr-543	224	7	in	in	ADP
ertr-543	224	8	hospitality	hospitality	NOUN
ertr-543	224	9	and	and	CCONJ
ertr-543	224	10	tourism	tourism	NOUN
ertr-543	224	11	management	management	NOUN
ertr-543	224	12	.	.	PUNCT
ertr-543	225	1	tourism	tourism	NOUN
ertr-543	225	2	management	management	NOUN
ertr-543	225	3	,	,	PUNCT
ertr-543	225	4	29(3	29(3	NUM
ertr-543	225	5	)	)	PUNCT
ertr-543	225	6	,	,	PUNCT
ertr-543	225	7	458–468	458–468	NUM
ertr-543	225	8	.	.	PUNCT
ertr-543	226	1	lu	lu	PROPN
ertr-543	226	2	,	,	PUNCT
ertr-543	226	3	y.	y.	PROPN
ertr-543	226	4	,	,	PUNCT
ertr-543	226	5	chen	chen	PROPN
ertr-543	226	6	,	,	PUNCT
ertr-543	226	7	z.	z.	PROPN
ertr-543	226	8	,	,	PUNCT
ertr-543	226	9	&	&	CCONJ
ertr-543	226	10	law	law	PROPN
ertr-543	226	11	,	,	PUNCT
ertr-543	226	12	r.	r.	PROPN
ertr-543	226	13	(	(	PUNCT
ertr-543	226	14	2018	2018	NUM
ertr-543	226	15	)	)	PUNCT
ertr-543	226	16	.	.	PUNCT
ertr-543	227	1	mapping	map	VERB
ertr-543	227	2	the	the	DET
ertr-543	227	3	progress	progress	NOUN
ertr-543	227	4	of	of	ADP
ertr-543	227	5	social	social	ADJ
ertr-543	227	6	media	medium	NOUN
ertr-543	227	7	research	research	NOUN
ertr-543	227	8	in	in	ADP
ertr-543	227	9	hospitality	hospitality	NOUN
ertr-543	227	10	and	and	CCONJ
ertr-543	227	11	tourism	tourism	NOUN
ertr-543	227	12	management	management	NOUN
ertr-543	227	13	from	from	ADP
ertr-543	227	14	2004	2004	NUM
ertr-543	227	15	to	to	ADP
ertr-543	227	16	2014	2014	NUM
ertr-543	227	17	.	.	PUNCT
ertr-543	228	1	journal	journal	PROPN
ertr-543	228	2	of	of	ADP
ertr-543	228	3	travel	travel	PROPN
ertr-543	228	4	&	&	CCONJ
ertr-543	228	5	tourism	tourism	NOUN
ertr-543	228	6	marketing	marketing	NOUN
ertr-543	228	7	,	,	PUNCT
ertr-543	228	8	35(2	35(2	NUM
ertr-543	228	9	)	)	PUNCT
ertr-543	228	10	,	,	PUNCT
ertr-543	228	11	102–118	102–118	NUM
ertr-543	228	12	.	.	PUNCT
ertr-543	229	1	mack	mack	PROPN
ertr-543	229	2	,	,	PUNCT
ertr-543	229	3	r.w	r.w	PROPN
ertr-543	229	4	.	.	PROPN
ertr-543	229	5	,	,	PUNCT
ertr-543	229	6	blose	blose	PROPN
ertr-543	229	7	,	,	PUNCT
ertr-543	229	8	j.	j.	PROPN
ertr-543	229	9	e.	e.	PROPN
ertr-543	229	10	,	,	PUNCT
ertr-543	229	11	&	&	CCONJ
ertr-543	229	12	pan	pan	PROPN
ertr-543	229	13	,	,	PUNCT
ertr-543	229	14	b.	b.	PROPN
ertr-543	229	15	(	(	PUNCT
ertr-543	229	16	2008	2008	NUM
ertr-543	229	17	)	)	PUNCT
ertr-543	229	18	.	.	PUNCT
ertr-543	230	1	believe	believe	VERB
ertr-543	230	2	it	it	PRON
ertr-543	230	3	or	or	CCONJ
ertr-543	230	4	not	not	PART
ertr-543	230	5	:	:	PUNCT
ertr-543	230	6	credibility	credibility	NOUN
ertr-543	230	7	of	of	ADP
ertr-543	230	8	blogs	blog	NOUN
ertr-543	230	9	in	in	ADP
ertr-543	230	10	tourism	tourism	NOUN
ertr-543	230	11	.	.	PUNCT
ertr-543	231	1	journal	journal	PROPN
ertr-543	231	2	of	of	ADP
ertr-543	231	3	vacation	vacation	NOUN
ertr-543	231	4	marketing	marketing	NOUN
ertr-543	231	5	,	,	PUNCT
ertr-543	231	6	14(2	14(2	NUM
ertr-543	231	7	)	)	PUNCT
ertr-543	231	8	,	,	PUNCT
ertr-543	231	9	133–144	133–144	NUM
ertr-543	231	10	.	.	PUNCT
ertr-543	232	1	muntinga	muntinga	NOUN
ertr-543	232	2	,	,	PUNCT
ertr-543	232	3	d.g	d.g	PROPN
ertr-543	232	4	.	.	PROPN
ertr-543	232	5	,	,	PUNCT
ertr-543	232	6	moorman	moorman	NOUN
ertr-543	232	7	,	,	PUNCT
ertr-543	232	8	m.	m.	NOUN
ertr-543	232	9	,	,	PUNCT
ertr-543	232	10	&	&	CCONJ
ertr-543	232	11	smit	smit	PROPN
ertr-543	232	12	,	,	PUNCT
ertr-543	232	13	e.g.	e.g.	ADV
ertr-543	232	14	(	(	PUNCT
ertr-543	232	15	2011	2011	NUM
ertr-543	232	16	)	)	PUNCT
ertr-543	232	17	introducing	introduce	VERB
ertr-543	232	18	cobras	cobra	NOUN
ertr-543	232	19	:	:	PUNCT
ertr-543	232	20	exploring	explore	VERB
ertr-543	232	21	motivations	motivation	NOUN
ertr-543	232	22	for	for	ADP
ertr-543	232	23	brand	brand	NOUN
ertr-543	232	24	-	-	PUNCT
ertr-543	232	25	related	relate	VERB
ertr-543	232	26	social	social	ADJ
ertr-543	232	27	media	medium	NOUN
ertr-543	232	28	use	use	NOUN
ertr-543	232	29	.	.	PUNCT
ertr-543	233	1	international	international	ADJ
ertr-543	233	2	journal	journal	NOUN
ertr-543	233	3	of	of	ADP
ertr-543	233	4	advertising	advertising	NOUN
ertr-543	233	5	,	,	PUNCT
ertr-543	233	6	30(1	30(1	NUM
ertr-543	233	7	)	)	PUNCT
ertr-543	233	8	,	,	PUNCT
ertr-543	233	9	13–46	13–46	NUM
ertr-543	233	10	.	.	PUNCT
ertr-543	233	11	nusair	nusair	NOUN
ertr-543	233	12	,	,	PUNCT
ertr-543	233	13	k.	k.	PROPN
ertr-543	233	14	,	,	PUNCT
ertr-543	233	15	butt	butt	PROPN
ertr-543	233	16	,	,	PUNCT
ertr-543	233	17	i.	i.	PROPN
ertr-543	233	18	,	,	PUNCT
ertr-543	233	19	&	&	CCONJ
ertr-543	233	20	nikhashemi	nikhashemi	PROPN
ertr-543	233	21	,	,	PUNCT
ertr-543	233	22	s.	s.	PROPN
ertr-543	233	23	r.	r.	PROPN
ertr-543	233	24	(	(	PUNCT
ertr-543	233	25	2019	2019	NUM
ertr-543	233	26	)	)	PUNCT
ertr-543	233	27	.	.	PUNCT
ertr-543	234	1	a	a	DET
ertr-543	234	2	bibliometric	bibliometric	ADJ
ertr-543	234	3	analysis	analysis	NOUN
ertr-543	234	4	of	of	ADP
ertr-543	234	5	social	social	ADJ
ertr-543	234	6	media	medium	NOUN
ertr-543	234	7	in	in	ADP
ertr-543	234	8	hospitality	hospitality	NOUN
ertr-543	234	9	and	and	CCONJ
ertr-543	234	10	tourism	tourism	NOUN
ertr-543	234	11	research	research	NOUN
ertr-543	234	12	.	.	PUNCT
ertr-543	235	1	international	international	ADJ
ertr-543	235	2	journal	journal	PROPN
ertr-543	235	3	of	of	ADP
ertr-543	235	4	contemporary	contemporary	PROPN
ertr-543	235	5	hospitality	hospitality	PROPN
ertr-543	235	6	management	management	NOUN
ertr-543	235	7	,	,	PUNCT
ertr-543	235	8	31(7	31(7	NUM
ertr-543	235	9	)	)	PUNCT
ertr-543	235	10	,	,	PUNCT
ertr-543	235	11	2601–2719	2601–2719	NUM
ertr-543	235	12	.	.	PUNCT
ertr-543	236	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	236	2	https://influencermarketinghub.com/im_benchmark_report_2019.pdf	https://influencermarketinghub.com/im_benchmark_report_2019.pdf	NUM
ertr-543	236	3	e	e	NOUN
ertr-543	236	4	-	-	NOUN
ertr-543	236	5	review	review	NOUN
ertr-543	236	6	of	of	ADP
ertr-543	236	7	tourism	tourism	NOUN
ertr-543	236	8	research	research	NOUN
ertr-543	236	9	(	(	PUNCT
ertr-543	236	10	ertr	ertr	NOUN
ertr-543	236	11	)	)	PUNCT
ertr-543	236	12	,	,	PUNCT
ertr-543	236	13	vol	vol	NOUN
ertr-543	236	14	.	.	PROPN
ertr-543	236	15	17	17	NUM
ertr-543	236	16	,	,	PUNCT
ertr-543	236	17	no	no	INTJ
ertr-543	236	18	.	.	NOUN
ertr-543	236	19	4	4	NUM
ertr-543	236	20	,	,	PUNCT
ertr-543	236	21	2019	2019	NUM
ertr-543	236	22	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	236	23	608	608	NUM
ertr-543	236	24	ong	ong	PROPN
ertr-543	236	25	,	,	PUNCT
ertr-543	236	26	y.x	y.x	PROPN
ertr-543	236	27	.	.	PROPN
ertr-543	236	28	,	,	PUNCT
ertr-543	236	29	&	&	CCONJ
ertr-543	236	30	ito	ito	PROPN
ertr-543	236	31	,	,	PUNCT
ertr-543	236	32	n.	n.	NOUN
ertr-543	236	33	(	(	PUNCT
ertr-543	236	34	2019	2019	NUM
ertr-543	236	35	)	)	PUNCT
ertr-543	236	36	.	.	PUNCT
ertr-543	237	1	“	"	PUNCT
ertr-543	237	2	i	i	PRON
ertr-543	237	3	want	want	VERB
ertr-543	237	4	to	to	PART
ertr-543	237	5	go	go	VERB
ertr-543	237	6	there	there	ADV
ertr-543	237	7	too	too	ADV
ertr-543	237	8	!	!	PUNCT
ertr-543	237	9	”	"	PUNCT
ertr-543	237	10	evaluating	evaluate	VERB
ertr-543	237	11	social	social	ADJ
ertr-543	237	12	media	medium	NOUN
ertr-543	237	13	influencer	influencer	NOUN
ertr-543	237	14	marketing	marketing	NOUN
ertr-543	237	15	effectiveness	effectiveness	NOUN
ertr-543	237	16	:	:	PUNCT
ertr-543	237	17	a	a	DET
ertr-543	237	18	case	case	NOUN
ertr-543	237	19	study	study	NOUN
ertr-543	237	20	of	of	ADP
ertr-543	237	21	hokkaido	hokkaido	PROPN
ertr-543	237	22	’s	’s	PART
ertr-543	237	23	dmo	dmo	PROPN
ertr-543	237	24	.	.	PUNCT
ertr-543	238	1	in	in	ADP
ertr-543	238	2	j.	j.	PROPN
ertr-543	238	3	pesonen	pesonen	PROPN
ertr-543	238	4	&	&	CCONJ
ertr-543	238	5	j.	j.	PROPN
ertr-543	238	6	neidhardt	neidhardt	PROPN
ertr-543	238	7	(	(	PUNCT
ertr-543	238	8	eds	ed	NOUN
ertr-543	238	9	.	.	PUNCT
ertr-543	238	10	)	)	PUNCT
ertr-543	238	11	information	information	NOUN
ertr-543	238	12	and	and	CCONJ
ertr-543	238	13	communication	communication	NOUN
ertr-543	238	14	technologies	technology	NOUN
ertr-543	238	15	in	in	ADP
ertr-543	238	16	tourism	tourism	NOUN
ertr-543	238	17	2019	2019	NUM
ertr-543	238	18	(	(	PUNCT
ertr-543	238	19	pp	pp	ADJ
ertr-543	238	20	.	.	PUNCT
ertr-543	239	1	132	132	NUM
ertr-543	239	2	-	-	SYM
ertr-543	239	3	144	144	NUM
ertr-543	239	4	)	)	PUNCT
ertr-543	239	5	.	.	PUNCT
ertr-543	240	1	springer	springer	NOUN
ertr-543	240	2	,	,	PUNCT
ertr-543	240	3	cham	cham	PROPN
ertr-543	240	4	.	.	PUNCT
ertr-543	241	1	pan	pan	PROPN
ertr-543	241	2	,	,	PUNCT
ertr-543	241	3	b.	b.	PROPN
ertr-543	241	4	,	,	PUNCT
ertr-543	241	5	maclaurin	maclaurin	NOUN
ertr-543	241	6	,	,	PUNCT
ertr-543	241	7	t.	t.	PROPN
ertr-543	241	8	,	,	PUNCT
ertr-543	241	9	&	&	CCONJ
ertr-543	241	10	crotts	crotts	PROPN
ertr-543	241	11	,	,	PUNCT
ertr-543	241	12	j.	j.	PROPN
ertr-543	241	13	c.	c.	PROPN
ertr-543	241	14	(	(	PUNCT
ertr-543	241	15	2007	2007	NUM
ertr-543	241	16	)	)	PUNCT
ertr-543	241	17	.	.	PUNCT
ertr-543	242	1	travel	travel	NOUN
ertr-543	242	2	blogs	blog	NOUN
ertr-543	242	3	and	and	CCONJ
ertr-543	242	4	the	the	DET
ertr-543	242	5	implications	implication	NOUN
ertr-543	242	6	for	for	ADP
ertr-543	242	7	destination	destination	NOUN
ertr-543	242	8	marketing	marketing	NOUN
ertr-543	242	9	.	.	PUNCT
ertr-543	243	1	journal	journal	PROPN
ertr-543	243	2	of	of	ADP
ertr-543	243	3	travel	travel	NOUN
ertr-543	243	4	research	research	NOUN
ertr-543	243	5	,	,	PUNCT
ertr-543	243	6	46(1	46(1	PROPN
ertr-543	243	7	)	)	PUNCT
ertr-543	243	8	,	,	PUNCT
ertr-543	243	9	35–45	35–45	NUM
ertr-543	243	10	.	.	PUNCT
ertr-543	244	1	perrin	perrin	PROPN
ertr-543	244	2	,	,	PUNCT
ertr-543	244	3	a.	a.	PROPN
ertr-543	244	4	,	,	PUNCT
ertr-543	244	5	&	&	CCONJ
ertr-543	244	6	anderson	anderson	PROPN
ertr-543	244	7	,	,	PUNCT
ertr-543	244	8	m.	m.	NOUN
ertr-543	244	9	(	(	PUNCT
ertr-543	244	10	2019	2019	NUM
ertr-543	244	11	)	)	PUNCT
ertr-543	244	12	.	.	PUNCT
ertr-543	245	1	share	share	NOUN
ertr-543	245	2	of	of	ADP
ertr-543	245	3	u.s	u.s	PROPN
ertr-543	245	4	.	.	PROPN
ertr-543	245	5	adults	adult	NOUN
ertr-543	245	6	using	use	VERB
ertr-543	245	7	social	social	ADJ
ertr-543	245	8	media	medium	NOUN
ertr-543	245	9	,	,	PUNCT
ertr-543	245	10	including	include	VERB
ertr-543	245	11	facebook	facebook	NOUN
ertr-543	245	12	,	,	PUNCT
ertr-543	245	13	is	be	AUX
ertr-543	245	14	mostly	mostly	ADV
ertr-543	245	15	unchanged	unchanged	ADJ
ertr-543	245	16	since	since	SCONJ
ertr-543	245	17	2018	2018	NUM
ertr-543	245	18	.	.	PUNCT
ertr-543	246	1	pew	pew	NOUN
ertr-543	246	2	research	research	NOUN
ertr-543	246	3	.	.	PUNCT
ertr-543	247	1	retrieved	retrieve	VERB
ertr-543	247	2	from	from	ADP
ertr-543	247	3	https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-socialmedia-including-facebook-is-mostly-unchanged-since-2018/	https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-socialmedia-including-facebook-is-mostly-unchanged-since-2018/	PROPN
ertr-543	247	4	plog	plog	NOUN
ertr-543	247	5	,	,	PUNCT
ertr-543	247	6	s.	s.	PROPN
ertr-543	247	7	c.	c.	PROPN
ertr-543	247	8	(	(	PUNCT
ertr-543	247	9	1974	1974	NUM
ertr-543	247	10	)	)	PUNCT
ertr-543	247	11	.	.	PUNCT
ertr-543	248	1	why	why	SCONJ
ertr-543	248	2	destination	destination	NOUN
ertr-543	248	3	areas	area	NOUN
ertr-543	248	4	rise	rise	VERB
ertr-543	248	5	and	and	CCONJ
ertr-543	248	6	fall	fall	VERB
ertr-543	248	7	in	in	ADP
ertr-543	248	8	popularity	popularity	NOUN
ertr-543	248	9	.	.	PUNCT
ertr-543	249	1	cornell	cornell	PROPN
ertr-543	249	2	hotel	hotel	PROPN
ertr-543	249	3	and	and	CCONJ
ertr-543	249	4	restaurant	restaurant	NOUN
ertr-543	249	5	administration	administration	PROPN
ertr-543	249	6	quarterly	quarterly	PROPN
ertr-543	249	7	,	,	PUNCT
ertr-543	249	8	14(4	14(4	NUM
ertr-543	249	9	)	)	PUNCT
ertr-543	249	10	,	,	PUNCT
ertr-543	249	11	55–58	55–58	NUM
ertr-543	249	12	.	.	PUNCT
ertr-543	249	13	pmyb	pmyb	PROPN
ertr-543	249	14	.	.	PUNCT
ertr-543	250	1	(	(	PUNCT
ertr-543	250	2	2019	2019	NUM
ertr-543	250	3	)	)	PUNCT
ertr-543	250	4	.	.	PUNCT
ertr-543	251	1	7	7	NUM
ertr-543	251	2	great	great	ADJ
ertr-543	251	3	travel	travel	NOUN
ertr-543	251	4	influencer	influencer	NOUN
ertr-543	251	5	campaigns	campaign	NOUN
ertr-543	251	6	that	that	PRON
ertr-543	251	7	increased	increase	VERB
ertr-543	251	8	the	the	DET
ertr-543	251	9	sales	sale	NOUN
ertr-543	251	10	of	of	ADP
ertr-543	251	11	travel	travel	NOUN
ertr-543	251	12	brands	brand	NOUN
ertr-543	251	13	!	!	PUNCT
ertr-543	252	1	retrieved	retrieve	VERB
ertr-543	252	2	from	from	ADP
ertr-543	252	3	https://pmyb.co.uk/7-great-travel-influencer-campaigns/	https://pmyb.co.uk/7-great-travel-influencer-campaigns/	PROPN
ertr-543	252	4	solis	solis	PROPN
ertr-543	252	5	,	,	PUNCT
ertr-543	252	6	b.	b.	PROPN
ertr-543	252	7	(	(	PUNCT
ertr-543	252	8	2016	2016	NUM
ertr-543	252	9	)	)	PUNCT
ertr-543	252	10	.	.	PUNCT
ertr-543	253	1	the	the	DET
ertr-543	253	2	influencer	influencer	NOUN
ertr-543	253	3	marketing	marketing	NOUN
ertr-543	253	4	manifesto	manifesto	NOUN
ertr-543	253	5	:	:	PUNCT
ertr-543	253	6	why	why	SCONJ
ertr-543	253	7	the	the	DET
ertr-543	253	8	future	future	NOUN
ertr-543	253	9	of	of	ADP
ertr-543	253	10	influencer	influencer	NOUN
ertr-543	253	11	marketing	marketing	NOUN
ertr-543	253	12	starts	start	VERB
ertr-543	253	13	with	with	ADP
ertr-543	253	14	people	people	NOUN
ertr-543	253	15	and	and	CCONJ
ertr-543	253	16	relationships	relationship	NOUN
ertr-543	253	17	not	not	PART
ertr-543	253	18	popularity	popularity	NOUN
ertr-543	253	19	.	.	PUNCT
ertr-543	254	1	report	report	NOUN
ertr-543	254	2	by	by	ADP
ertr-543	254	3	altimeter	altimeter	NOUN
ertr-543	254	4	on	on	ADP
ertr-543	254	5	behalf	behalf	NOUN
ertr-543	254	6	of	of	ADP
ertr-543	254	7	tapinfluence	tapinfluence	NOUN
ertr-543	254	8	.	.	PUNCT
ertr-543	255	1	retrieved	retrieve	VERB
ertr-543	255	2	from	from	ADP
ertr-543	255	3	https://www.tapinfluence.com/tp_resource/futureinfluencer-marketing/	https://www.tapinfluence.com/tp_resource/futureinfluencer-marketing/	PROPN
ertr-543	255	4	sook	sook	NOUN
ertr-543	255	5	kwon	kwon	PROPN
ertr-543	255	6	,	,	PUNCT
ertr-543	255	7	e.	e.	PROPN
ertr-543	255	8	,	,	PUNCT
ertr-543	255	9	kim	kim	PROPN
ertr-543	255	10	,	,	PUNCT
ertr-543	255	11	e.	e.	PROPN
ertr-543	255	12	,	,	PUNCT
ertr-543	255	13	sung	sung	PROPN
ertr-543	255	14	,	,	PUNCT
ertr-543	255	15	y.	y.	PROPN
ertr-543	255	16	,	,	PUNCT
ertr-543	255	17	&	&	CCONJ
ertr-543	255	18	yun	yun	PROPN
ertr-543	255	19	yoo	yoo	PROPN
ertr-543	255	20	,	,	PUNCT
ertr-543	255	21	c.	c.	PROPN
ertr-543	255	22	(	(	PUNCT
ertr-543	255	23	2014	2014	NUM
ertr-543	255	24	)	)	PUNCT
ertr-543	255	25	.	.	PUNCT
ertr-543	256	1	brand	brand	NOUN
ertr-543	256	2	followers	follower	NOUN
ertr-543	256	3	:	:	PUNCT
ertr-543	256	4	consumer	consumer	NOUN
ertr-543	256	5	motivation	motivation	NOUN
ertr-543	256	6	and	and	CCONJ
ertr-543	256	7	attitude	attitude	NOUN
ertr-543	256	8	towards	towards	ADP
ertr-543	256	9	brand	brand	NOUN
ertr-543	256	10	communications	communication	NOUN
ertr-543	256	11	on	on	ADP
ertr-543	256	12	twitter	twitter	NOUN
ertr-543	256	13	.	.	PUNCT
ertr-543	257	1	international	international	ADJ
ertr-543	257	2	journal	journal	NOUN
ertr-543	257	3	of	of	ADP
ertr-543	257	4	advertising	advertising	NOUN
ertr-543	257	5	,	,	PUNCT
ertr-543	257	6	33(4	33(4	NUM
ertr-543	257	7	)	)	PUNCT
ertr-543	257	8	,	,	PUNCT
ertr-543	257	9	657–680	657–680	NUM
ertr-543	257	10	.	.	PUNCT
ertr-543	258	1	suciati	suciati	PROPN
ertr-543	258	2	,	,	PUNCT
ertr-543	258	3	p.	p.	NOUN
ertr-543	258	4	,	,	PUNCT
ertr-543	258	5	maulidiyanti	maulidiyanti	PROPN
ertr-543	258	6	,	,	PUNCT
ertr-543	258	7	m.	m.	NOUN
ertr-543	258	8	,	,	PUNCT
ertr-543	258	9	&	&	CCONJ
ertr-543	258	10	lusia	lusia	PROPN
ertr-543	258	11	,	,	PUNCT
ertr-543	258	12	a.	a.	NOUN
ertr-543	258	13	(	(	PUNCT
ertr-543	258	14	2018	2018	NUM
ertr-543	258	15	)	)	PUNCT
ertr-543	258	16	.	.	PUNCT
ertr-543	259	1	cultivation	cultivation	NOUN
ertr-543	259	2	effect	effect	NOUN
ertr-543	259	3	of	of	ADP
ertr-543	259	4	tourism	tourism	NOUN
ertr-543	259	5	tv	tv	NOUN
ertr-543	259	6	program	program	NOUN
ertr-543	259	7	and	and	CCONJ
ertr-543	259	8	influencer	influencer	NOUN
ertr-543	259	9	’s	’s	PART
ertr-543	259	10	instagram	instagram	PROPN
ertr-543	259	11	account	account	VERB
ertr-543	259	12	on	on	ADP
ertr-543	259	13	the	the	DET
ertr-543	259	14	intention	intention	NOUN
ertr-543	259	15	of	of	ADP
ertr-543	259	16	traveling	travel	VERB
ertr-543	259	17	.	.	PUNCT
ertr-543	260	1	in	in	ADP
ertr-543	260	2	proceedings	proceeding	NOUN
ertr-543	260	3	of	of	ADP
ertr-543	260	4	the	the	DET
ertr-543	260	5	international	international	ADJ
ertr-543	260	6	conference	conference	NOUN
ertr-543	260	7	on	on	ADP
ertr-543	260	8	social	social	ADJ
ertr-543	260	9	sciences	science	NOUN
ertr-543	260	10	(	(	PUNCT
ertr-543	260	11	icss	icss	PROPN
ertr-543	260	12	)	)	PUNCT
ertr-543	260	13	1(1	1(1	NUM
ertr-543	260	14	)	)	PUNCT
ertr-543	260	15	.	.	PUNCT
ertr-543	261	1	taylor	taylor	PROPN
ertr-543	261	2	,	,	PUNCT
ertr-543	261	3	v.	v.	PROPN
ertr-543	261	4	(	(	PUNCT
ertr-543	261	5	2019	2019	NUM
ertr-543	261	6	)	)	PUNCT
ertr-543	261	7	.	.	PUNCT
ertr-543	262	1	9	9	NUM
ertr-543	262	2	steps	step	NOUN
ertr-543	262	3	to	to	PART
ertr-543	262	4	run	run	VERB
ertr-543	262	5	a	a	DET
ertr-543	262	6	winning	win	VERB
ertr-543	262	7	instagram	instagram	PROPN
ertr-543	262	8	contest	contest	NOUN
ertr-543	262	9	.	.	PUNCT
ertr-543	263	1	retrieved	retrieve	VERB
ertr-543	263	2	from	from	ADP
ertr-543	263	3	https://www.business2community.com/instagram/9-steps-to-run-a-winning-instagramcontest-02215737	https://www.business2community.com/instagram/9-steps-to-run-a-winning-instagramcontest-02215737	ADJ
ertr-543	263	4	uşaklı	uşaklı	NOUN
ertr-543	263	5	,	,	PUNCT
ertr-543	263	6	a.	a.	PROPN
ertr-543	263	7	,	,	PUNCT
ertr-543	263	8	koç	koç	PROPN
ertr-543	263	9	,	,	PUNCT
ertr-543	263	10	b.	b.	PROPN
ertr-543	263	11	,	,	PUNCT
ertr-543	263	12	&	&	CCONJ
ertr-543	263	13	sönmez	sönmez	PROPN
ertr-543	263	14	,	,	PUNCT
ertr-543	263	15	s.	s.	PROPN
ertr-543	263	16	(	(	PUNCT
ertr-543	263	17	2019	2019	NUM
ertr-543	263	18	)	)	PUNCT
ertr-543	263	19	.	.	PUNCT
ertr-543	264	1	social	social	ADJ
ertr-543	264	2	media	medium	NOUN
ertr-543	264	3	usage	usage	NOUN
ertr-543	264	4	among	among	ADP
ertr-543	264	5	top	top	ADJ
ertr-543	264	6	european	european	ADJ
ertr-543	264	7	dmos	dmo	NOUN
ertr-543	264	8	.	.	PUNCT
ertr-543	265	1	in	in	ADP
ertr-543	265	2	n.	n.	PROPN
ertr-543	265	3	kozak	kozak	PROPN
ertr-543	265	4	&	&	CCONJ
ertr-543	265	5	m.	m.	PROPN
ertr-543	265	6	kozak	kozak	PROPN
ertr-543	265	7	(	(	PUNCT
ertr-543	265	8	eds	eds	PROPN
ertr-543	265	9	.	.	PUNCT
ertr-543	265	10	)	)	PUNCT
ertr-543	266	1	tourist	tourist	NOUN
ertr-543	266	2	destination	destination	NOUN
ertr-543	266	3	management	management	NOUN
ertr-543	266	4	(	(	PUNCT
ertr-543	266	5	pp	pp	ADJ
ertr-543	266	6	.	.	PUNCT
ertr-543	267	1	1	1	NUM
ertr-543	267	2	-	-	SYM
ertr-543	267	3	14	14	NUM
ertr-543	267	4	)	)	PUNCT
ertr-543	267	5	.	.	PUNCT
ertr-543	268	1	springer	springer	NOUN
ertr-543	268	2	,	,	PUNCT
ertr-543	268	3	cham	cham	PROPN
ertr-543	268	4	.	.	PUNCT
ertr-543	269	1	visit	visit	VERB
ertr-543	269	2	philadelphia	philadelphia	PROPN
ertr-543	269	3	.	.	PUNCT
ertr-543	270	1	(	(	PUNCT
ertr-543	270	2	2018	2018	NUM
ertr-543	270	3	)	)	PUNCT
ertr-543	270	4	.	.	PUNCT
ertr-543	271	1	key	key	ADJ
ertr-543	271	2	stories	story	NOUN
ertr-543	271	3	&	&	CCONJ
ertr-543	271	4	stats	stat	NOUN
ertr-543	271	5	from	from	ADP
ertr-543	271	6	the	the	DET
ertr-543	271	7	annual	annual	ADJ
ertr-543	271	8	hospitality	hospitality	NOUN
ertr-543	271	9	event	event	NOUN
ertr-543	271	10	.	.	PUNCT
ertr-543	272	1	retrieved	retrieve	VERB
ertr-543	272	2	from	from	ADP
ertr-543	272	3	https://www.visitphilly.com/media-center/press-releases/visit-philadelphia-reportsa-record-2017-for-leisure-tourism-announces-marketing-plans-for-2018/	https://www.visitphilly.com/media-center/press-releases/visit-philadelphia-reportsa-record-2017-for-leisure-tourism-announces-marketing-plans-for-2018/	PROPN
ertr-543	272	4	wang	wang	PROPN
ertr-543	272	5	,	,	PUNCT
ertr-543	272	6	s.	s.	PROPN
ertr-543	272	7	,	,	PUNCT
ertr-543	272	8	&	&	CCONJ
ertr-543	272	9	yu	yu	PROPN
ertr-543	272	10	,	,	PUNCT
ertr-543	272	11	e.	e.	PROPN
ertr-543	272	12	,	,	PUNCT
ertr-543	272	13	(	(	PUNCT
ertr-543	272	14	2016	2016	NUM
ertr-543	272	15	)	)	PUNCT
ertr-543	272	16	.	.	PUNCT
ertr-543	273	1	china	china	PROPN
ertr-543	273	2	's	's	PART
ertr-543	273	3	record	record	NOUN
ertr-543	273	4	-	-	PUNCT
ertr-543	273	5	breaking	break	VERB
ertr-543	273	6	glass	glass	NOUN
ertr-543	273	7	bridge	bridge	NOUN
ertr-543	273	8	closes	close	VERB
ertr-543	273	9	.	.	PUNCT
ertr-543	274	1	cnn	cnn	PROPN
ertr-543	274	2	.	.	PUNCT
ertr-543	275	1	retrieved	retrieve	VERB
ertr-543	275	2	from	from	ADP
ertr-543	275	3	https://www.cnn.com/travel/article/china-zhangjiajie-glass-bridge-closed/index.html	https://www.cnn.com/travel/article/china-zhangjiajie-glass-bridge-closed/index.html	PRON
ertr-543	275	4	http://ertr.tamu.edu/	http://ertr.tamu.edu/	VERB
ertr-543	275	5	https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/	https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/	X
ertr-543	275	6	https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/	https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/	NOUN
ertr-543	275	7	https://pmyb.co.uk/7-great-travel-influencer-campaigns/	https://pmyb.co.uk/7-great-travel-influencer-campaigns/	NOUN
ertr-543	275	8	https://www.tapinfluence.com/tp_resource/future-influencer-marketing/	https://www.tapinfluence.com/tp_resource/future-influencer-marketing/	VERB
ertr-543	275	9	https://www.tapinfluence.com/tp_resource/future-influencer-marketing/	https://www.tapinfluence.com/tp_resource/future-influencer-marketing/	VERB
ertr-543	275	10	https://www.business2community.com/instagram/9-steps-to-run-a-winning-instagram-contest-02215737	https://www.business2community.com/instagram/9-steps-to-run-a-winning-instagram-contest-02215737	PROPN
ertr-543	275	11	https://www.business2community.com/instagram/9-steps-to-run-a-winning-instagram-contest-02215737	https://www.business2community.com/instagram/9-steps-to-run-a-winning-instagram-contest-02215737	PROPN
ertr-543	275	12	https://www.visitphilly.com/media-center/press-releases/visit-philadelphia-reports-a-record-2017-for-leisure-tourism-announces-marketing-plans-for-2018/	https://www.visitphilly.com/media-center/press-releases/visit-philadelphia-reports-a-record-2017-for-leisure-tourism-announces-marketing-plans-for-2018/	PROPN
ertr-543	275	13	https://www.visitphilly.com/media-center/press-releases/visit-philadelphia-reports-a-record-2017-for-leisure-tourism-announces-marketing-plans-for-2018/	https://www.visitphilly.com/media-center/press-releases/visit-philadelphia-reports-a-record-2017-for-leisure-tourism-announces-marketing-plans-for-2018/	PROPN
ertr-543	275	14	https://www.cnn.com/travel/article/china-zhangjiajie-glass-bridge-closed/index.html	https://www.cnn.com/travel/article/china-zhangjiajie-glass-bridge-closed/index.html	ADV
ertr-543	275	15	e	e	NOUN
ertr-543	275	16	-	-	NOUN
ertr-543	275	17	review	review	NOUN
ertr-543	275	18	of	of	ADP
ertr-543	275	19	tourism	tourism	NOUN
ertr-543	275	20	research	research	NOUN
ertr-543	275	21	(	(	PUNCT
ertr-543	275	22	ertr	ertr	NOUN
ertr-543	275	23	)	)	PUNCT
ertr-543	275	24	,	,	PUNCT
ertr-543	275	25	vol	vol	NOUN
ertr-543	275	26	.	.	PROPN
ertr-543	276	1	17	17	NUM
ertr-543	276	2	,	,	PUNCT
ertr-543	276	3	no	no	INTJ
ertr-543	276	4	.	.	NOUN
ertr-543	276	5	4	4	NUM
ertr-543	276	6	,	,	PUNCT
ertr-543	276	7	2019	2019	NUM
ertr-543	276	8	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-543	276	9	609	609	NUM
ertr-543	276	10	xiang	xiang	PROPN
ertr-543	276	11	,	,	PUNCT
ertr-543	276	12	z.	z.	PROPN
ertr-543	276	13	,	,	PUNCT
ertr-543	276	14	&	&	CCONJ
ertr-543	276	15	gretzel	gretzel	PROPN
ertr-543	276	16	,	,	PUNCT
ertr-543	276	17	u.	u.	PROPN
ertr-543	276	18	(	(	PUNCT
ertr-543	276	19	2010	2010	NUM
ertr-543	276	20	)	)	PUNCT
ertr-543	276	21	.	.	PUNCT
ertr-543	277	1	role	role	NOUN
ertr-543	277	2	of	of	ADP
ertr-543	277	3	social	social	ADJ
ertr-543	277	4	media	medium	NOUN
ertr-543	277	5	in	in	ADP
ertr-543	277	6	online	online	ADJ
ertr-543	277	7	travel	travel	NOUN
ertr-543	277	8	information	information	NOUN
ertr-543	277	9	search	search	NOUN
ertr-543	277	10	.	.	PUNCT
ertr-543	278	1	tourism	tourism	NOUN
ertr-543	278	2	management	management	NOUN
ertr-543	278	3	,	,	PUNCT
ertr-543	278	4	31(2	31(2	NUM
ertr-543	278	5	)	)	PUNCT
ertr-543	278	6	,	,	PUNCT
ertr-543	278	7	179–188	179–188	NUM
ertr-543	278	8	.	.	PUNCT
ertr-543	278	9	zfat	zfat	NOUN
ertr-543	278	10	,	,	PUNCT
ertr-543	278	11	n.	n.	NOUN
ertr-543	278	12	(	(	PUNCT
ertr-543	278	13	2019	2019	NUM
ertr-543	278	14	)	)	PUNCT
ertr-543	278	15	.	.	PUNCT
ertr-543	279	1	here	here	ADV
ertr-543	279	2	’s	’	VERB
ertr-543	279	3	how	how	SCONJ
ertr-543	279	4	long	long	ADV
ertr-543	279	5	it	it	PRON
ertr-543	279	6	takes	take	VERB
ertr-543	279	7	your	your	PRON
ertr-543	279	8	favourite	favourite	ADJ
ertr-543	279	9	influencer	influencer	NOUN
ertr-543	279	10	to	to	PART
ertr-543	279	11	create	create	VERB
ertr-543	279	12	an	an	DET
ertr-543	279	13	instagram	instagram	PROPN
ertr-543	279	14	post	post	NOUN
ertr-543	279	15	.	.	PUNCT
ertr-543	280	1	forbes	forbes	PROPN
ertr-543	280	2	.	.	PROPN
ertr-543	280	3	retrieved	retrieve	VERB
ertr-543	280	4	from	from	ADP
ertr-543	280	5	https://www.forbes.com/sites/nataliezfat/2019/08/22/heres-howlong-it-takes-your-favorite-influencer-to-create-an-instagram-post/#7dd0c8673f46	https://www.forbes.com/sites/nataliezfat/2019/08/22/heres-howlong-it-takes-your-favorite-influencer-to-create-an-instagram-post/#7dd0c8673f46	PROPN
ertr-543	280	6	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-543	280	7	https://www.forbes.com/sites/nataliezfat/2019/08/22/heres-how-long-it-takes-your-favorite-influencer-to-create-an-instagram-post/#7dd0c8673f46	https://www.forbes.com/sites/nataliezfat/2019/08/22/heres-how-long-it-takes-your-favorite-influencer-to-create-an-instagram-post/#7dd0c8673f46	PROPN
ertr-543	280	8	https://www.forbes.com/sites/nataliezfat/2019/08/22/heres-how-long-it-takes-your-favorite-influencer-to-create-an-instagram-post/#7dd0c8673f46	https://www.forbes.com/sites/nataliezfat/2019/08/22/heres-how-long-it-takes-your-favorite-influencer-to-create-an-instagram-post/#7dd0c8673f46	NOUN