id	sid	tid	token	lemma	pos
ertr-88	1	1	e	e	X
ertr-88	1	2	-	-	NOUN
ertr-88	1	3	review	review	NOUN
ertr-88	1	4	of	of	ADP
ertr-88	1	5	tourism	tourism	NOUN
ertr-88	1	6	research	research	NOUN
ertr-88	1	7	(	(	PUNCT
ertr-88	1	8	ertr	ertr	NOUN
ertr-88	1	9	)	)	PUNCT
ertr-88	1	10	,	,	PUNCT
ertr-88	1	11	vol	vol	NOUN
ertr-88	1	12	.	.	PROPN
ertr-88	1	13	14	14	NUM
ertr-88	1	14	,	,	PUNCT
ertr-88	1	15	no	no	INTJ
ertr-88	1	16	.	.	NOUN
ertr-88	2	1	1	1	NUM
ertr-88	2	2	-	-	SYM
ertr-88	2	3	2	2	NUM
ertr-88	2	4	,	,	PUNCT
ertr-88	2	5	2017	2017	NUM
ertr-88	2	6	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-88	2	7	72	72	NUM
ertr-88	2	8	dr	dr	PROPN
ertr-88	2	9	.	.	PROPN
ertr-88	2	10	jing	jing	PROPN
ertr-88	3	1	ge	ge	PROPN
ertr-88	4	1	post	post	PROPN
ertr-88	4	2	-	-	ADJ
ertr-88	4	3	doc	doc	ADJ
ertr-88	4	4	researcher	researcher	NOUN
ertr-88	4	5	at	at	ADP
ertr-88	4	6	the	the	DET
ertr-88	4	7	university	university	PROPN
ertr-88	4	8	of	of	ADP
ertr-88	4	9	california	california	PROPN
ertr-88	4	10	-	-	PUNCT
ertr-88	4	11	berkeley	berkeley	PROPN
ertr-88	4	12	jingge@mkt-ai.com	jingge@mkt-ai.com	PROPN
ertr-88	4	13	emerging	emerge	VERB
ertr-88	4	14	scholar	scholar	NOUN
ertr-88	4	15	profile	profile	PROPN
ertr-88	4	16	dr	dr	PROPN
ertr-88	4	17	.	.	PROPN
ertr-88	4	18	jing	jing	PROPN
ertr-88	4	19	ge	ge	PROPN
ertr-88	4	20	is	be	AUX
ertr-88	4	21	a	a	DET
ertr-88	4	22	postdoc	postdoc	ADJ
ertr-88	4	23	researcher	researcher	NOUN
ertr-88	4	24	at	at	ADP
ertr-88	4	25	the	the	DET
ertr-88	4	26	university	university	PROPN
ertr-88	4	27	of	of	ADP
ertr-88	4	28	california	california	PROPN
ertr-88	4	29	-	-	PUNCT
ertr-88	4	30	berkeley	berkeley	PROPN
ertr-88	4	31	,	,	PUNCT
ertr-88	4	32	usa	usa	PROPN
ertr-88	4	33	.	.	PROPN
ertr-88	4	34	jing	jing	PROPN
ertr-88	4	35	studies	study	NOUN
ertr-88	4	36	,	,	PUNCT
ertr-88	4	37	writes	write	VERB
ertr-88	4	38	and	and	CCONJ
ertr-88	4	39	speaks	speak	VERB
ertr-88	4	40	about	about	ADP
ertr-88	4	41	the	the	DET
ertr-88	4	42	language	language	NOUN
ertr-88	4	43	use	use	NOUN
ertr-88	4	44	by	by	ADP
ertr-88	4	45	businesses	business	NOUN
ertr-88	4	46	and	and	CCONJ
ertr-88	4	47	consumers	consumer	NOUN
ertr-88	4	48	on	on	ADP
ertr-88	4	49	social	social	ADJ
ertr-88	4	50	media	medium	NOUN
ertr-88	4	51	in	in	ADP
ertr-88	4	52	the	the	DET
ertr-88	4	53	marketing	marketing	NOUN
ertr-88	4	54	context	context	NOUN
ertr-88	4	55	and	and	CCONJ
ertr-88	4	56	explores	explore	VERB
ertr-88	4	57	how	how	SCONJ
ertr-88	4	58	businesses	business	NOUN
ertr-88	4	59	can	can	AUX
ertr-88	4	60	deploy	deploy	VERB
ertr-88	4	61	social	social	ADJ
ertr-88	4	62	-	-	PUNCT
ertr-88	4	63	media	medium	NOUN
ertr-88	4	64	communication	communication	NOUN
ertr-88	4	65	to	to	PART
ertr-88	4	66	enrich	enrich	VERB
ertr-88	4	67	their	their	PRON
ertr-88	4	68	marketing	marketing	NOUN
ertr-88	4	69	endeavours	endeavour	NOUN
ertr-88	4	70	.	.	PUNCT
ertr-88	5	1	jing	jing	PROPN
ertr-88	5	2	was	be	AUX
ertr-88	5	3	awarded	award	VERB
ertr-88	5	4	a	a	DET
ertr-88	5	5	ph.d	ph.d	NOUN
ertr-88	5	6	.	.	PUNCT
ertr-88	6	1	in	in	ADP
ertr-88	6	2	the	the	DET
ertr-88	6	3	university	university	PROPN
ertr-88	6	4	of	of	ADP
ertr-88	6	5	queensland	queensland	PROPN
ertr-88	6	6	,	,	PUNCT
ertr-88	6	7	australia	australia	PROPN
ertr-88	6	8	in	in	ADP
ertr-88	6	9	2016	2016	NUM
ertr-88	6	10	.	.	PUNCT
ertr-88	7	1	her	her	PRON
ertr-88	7	2	phd	phd	NOUN
ertr-88	7	3	dissertation	dissertation	NOUN
ertr-88	7	4	,	,	PUNCT
ertr-88	7	5	“	"	PUNCT
ertr-88	7	6	the	the	DET
ertr-88	7	7	use	use	NOUN
ertr-88	7	8	of	of	ADP
ertr-88	7	9	humour	humour	NOUN
ertr-88	7	10	for	for	ADP
ertr-88	7	11	customer	customer	NOUN
ertr-88	7	12	engagement	engagement	NOUN
ertr-88	7	13	on	on	ADP
ertr-88	7	14	chinese	chinese	ADJ
ertr-88	7	15	social	social	ADJ
ertr-88	7	16	media	medium	NOUN
ertr-88	7	17	–	–	PUNCT
ertr-88	7	18	a	a	DET
ertr-88	7	19	rhetorical	rhetorical	ADJ
ertr-88	7	20	perspective	perspective	NOUN
ertr-88	7	21	”	"	PUNCT
ertr-88	7	22	,	,	PUNCT
ertr-88	7	23	focused	focus	VERB
ertr-88	7	24	on	on	ADP
ertr-88	7	25	the	the	DET
ertr-88	7	26	tourism	tourism	NOUN
ertr-88	7	27	industry	industry	NOUN
ertr-88	7	28	,	,	PUNCT
ertr-88	7	29	and	and	CCONJ
ertr-88	7	30	examined	examine	VERB
ertr-88	7	31	how	how	SCONJ
ertr-88	7	32	destination	destination	NOUN
ertr-88	7	33	marketing	marketing	NOUN
ertr-88	7	34	organizations	organization	NOUN
ertr-88	7	35	(	(	PUNCT
ertr-88	7	36	dmos	dmos	PROPN
ertr-88	7	37	)	)	PUNCT
ertr-88	7	38	engage	engage	VERB
ertr-88	7	39	consumers	consumer	NOUN
ertr-88	7	40	on	on	ADP
ertr-88	7	41	social	social	ADJ
ertr-88	7	42	media	medium	NOUN
ertr-88	7	43	through	through	ADP
ertr-88	7	44	playful	playful	ADJ
ertr-88	7	45	and	and	CCONJ
ertr-88	7	46	creative	creative	ADJ
ertr-88	7	47	language	language	NOUN
ertr-88	7	48	;	;	PUNCT
ertr-88	7	49	how	how	SCONJ
ertr-88	7	50	humour	humour	ADJ
ertr-88	7	51	co	co	NOUN
ertr-88	7	52	-	-	NOUN
ertr-88	7	53	construction	construction	NOUN
ertr-88	7	54	happens	happen	VERB
ertr-88	7	55	within	within	ADP
ertr-88	7	56	firm	firm	ADJ
ertr-88	7	57	-	-	PUNCT
ertr-88	7	58	customer	customer	NOUN
ertr-88	7	59	conversations	conversation	NOUN
ertr-88	7	60	;	;	PUNCT
ertr-88	7	61	and	and	CCONJ
ertr-88	7	62	how	how	SCONJ
ertr-88	7	63	consumers	consumer	NOUN
ertr-88	7	64	are	be	AUX
ertr-88	7	65	brought	bring	VERB
ertr-88	7	66	into	into	ADP
ertr-88	7	67	such	such	ADJ
ertr-88	7	68	conversations	conversation	NOUN
ertr-88	7	69	,	,	PUNCT
ertr-88	7	70	forming	form	VERB
ertr-88	7	71	conversational	conversational	ADJ
ertr-88	7	72	networks	network	NOUN
ertr-88	7	73	.	.	PUNCT
ertr-88	8	1	the	the	DET
ertr-88	8	2	aim	aim	NOUN
ertr-88	8	3	of	of	ADP
ertr-88	8	4	jing	jing	PROPN
ertr-88	8	5	’s	’s	PART
ertr-88	8	6	research	research	NOUN
ertr-88	8	7	(	(	PUNCT
ertr-88	8	8	aside	aside	ADV
ertr-88	8	9	from	from	ADP
ertr-88	8	10	intrinsic	intrinsic	ADJ
ertr-88	8	11	interest	interest	NOUN
ertr-88	8	12	)	)	PUNCT
ertr-88	8	13	has	have	AUX
ertr-88	8	14	been	be	AUX
ertr-88	8	15	to	to	PART
ertr-88	8	16	bridge	bridge	VERB
ertr-88	8	17	the	the	DET
ertr-88	8	18	theorypractice	theorypractice	NOUN
ertr-88	8	19	gap	gap	NOUN
ertr-88	8	20	in	in	ADP
ertr-88	8	21	social	social	ADJ
ertr-88	8	22	media	medium	NOUN
ertr-88	8	23	marketing	marketing	NOUN
ertr-88	8	24	.	.	PUNCT
ertr-88	9	1	her	her	PRON
ertr-88	9	2	research	research	NOUN
ertr-88	9	3	responds	respond	VERB
ertr-88	9	4	to	to	ADP
ertr-88	9	5	an	an	DET
ertr-88	9	6	urgent	urgent	ADJ
ertr-88	9	7	call	call	NOUN
ertr-88	9	8	to	to	PART
ertr-88	9	9	build	build	VERB
ertr-88	9	10	theory	theory	NOUN
ertr-88	9	11	in	in	ADP
ertr-88	9	12	this	this	DET
ertr-88	9	13	area	area	NOUN
ertr-88	9	14	and	and	CCONJ
ertr-88	9	15	to	to	PART
ertr-88	9	16	develop	develop	VERB
ertr-88	9	17	innovative	innovative	ADJ
ertr-88	9	18	methodological	methodological	ADJ
ertr-88	9	19	approaches	approach	NOUN
ertr-88	9	20	that	that	PRON
ertr-88	9	21	offer	offer	VERB
ertr-88	9	22	researchers	researcher	NOUN
ertr-88	9	23	and	and	CCONJ
ertr-88	9	24	practitioners	practitioner	VERB
ertr-88	9	25	scientific	scientific	ADJ
ertr-88	9	26	knowledge	knowledge	NOUN
ertr-88	9	27	and	and	CCONJ
ertr-88	9	28	fundamental	fundamental	ADJ
ertr-88	9	29	rules	rule	NOUN
ertr-88	9	30	of	of	ADP
ertr-88	9	31	marketing	marketing	NOUN
ertr-88	9	32	on	on	ADP
ertr-88	9	33	social	social	ADJ
ertr-88	9	34	media	medium	NOUN
ertr-88	9	35	.	.	PUNCT
ertr-88	10	1	jing	je	VERB
ertr-88	10	2	’s	’s	PART
ertr-88	11	1	most	most	ADV
ertr-88	11	2	recent	recent	ADJ
ertr-88	11	3	research	research	NOUN
ertr-88	11	4	looks	look	VERB
ertr-88	11	5	at	at	ADP
ertr-88	11	6	the	the	DET
ertr-88	11	7	dynamic	dynamic	ADJ
ertr-88	11	8	and	and	CCONJ
ertr-88	11	9	intricate	intricate	ADJ
ertr-88	11	10	conversational	conversational	ADJ
ertr-88	11	11	structures	structure	NOUN
ertr-88	11	12	and	and	CCONJ
ertr-88	11	13	the	the	DET
ertr-88	11	14	use	use	NOUN
ertr-88	11	15	of	of	ADP
ertr-88	11	16	multimodal	multimodal	NOUN
ertr-88	11	17	forms	form	NOUN
ertr-88	11	18	of	of	ADP
ertr-88	11	19	language	language	NOUN
ertr-88	11	20	on	on	ADP
ertr-88	11	21	social	social	ADJ
ertr-88	11	22	media	medium	NOUN
ertr-88	11	23	.	.	PUNCT
ertr-88	12	1	she	she	PRON
ertr-88	12	2	explores	explore	VERB
ertr-88	12	3	how	how	SCONJ
ertr-88	12	4	firm	firm	ADJ
ertr-88	12	5	-	-	PUNCT
ertr-88	12	6	customer	customer	NOUN
ertr-88	12	7	conversations	conversation	NOUN
ertr-88	12	8	occur	occur	VERB
ertr-88	12	9	in	in	ADP
ertr-88	12	10	an	an	DET
ertr-88	12	11	interconnected	interconnected	ADJ
ertr-88	12	12	and	and	CCONJ
ertr-88	12	13	multidirectory	multidirectory	ADJ
ertr-88	12	14	networked	network	VERB
ertr-88	12	15	space	space	NOUN
ertr-88	12	16	and	and	CCONJ
ertr-88	12	17	analyses	analyse	VERB
ertr-88	12	18	communication	communication	NOUN
ertr-88	12	19	patterns	pattern	NOUN
ertr-88	12	20	that	that	PRON
ertr-88	12	21	emerge	emerge	VERB
ertr-88	12	22	from	from	ADP
ertr-88	12	23	these	these	DET
ertr-88	12	24	interactions	interaction	NOUN
ertr-88	12	25	.	.	PUNCT
ertr-88	13	1	by	by	ADP
ertr-88	13	2	applying	apply	VERB
ertr-88	13	3	a	a	DET
ertr-88	13	4	rhetorical	rhetorical	ADJ
ertr-88	13	5	approach	approach	NOUN
ertr-88	13	6	to	to	ADP
ertr-88	13	7	social	social	ADJ
ertr-88	13	8	media	medium	NOUN
ertr-88	13	9	,	,	PUNCT
ertr-88	13	10	jing	jing	NOUN
ertr-88	13	11	examines	examine	VERB
ertr-88	13	12	how	how	SCONJ
ertr-88	13	13	business	business	NOUN
ertr-88	13	14	organizations	organization	NOUN
ertr-88	13	15	deploy	deploy	VERB
ertr-88	13	16	textual	textual	ADJ
ertr-88	13	17	and	and	CCONJ
ertr-88	13	18	visual	visual	ADJ
ertr-88	13	19	language	language	NOUN
ertr-88	13	20	to	to	PART
ertr-88	13	21	develop	develop	VERB
ertr-88	13	22	persuasive	persuasive	ADJ
ertr-88	13	23	posts	post	NOUN
ertr-88	13	24	and	and	CCONJ
ertr-88	13	25	to	to	PART
ertr-88	13	26	co	co	VERB
ertr-88	13	27	-	-	VERB
ertr-88	13	28	create	create	VERB
ertr-88	13	29	value	value	NOUN
ertr-88	13	30	with	with	ADP
ertr-88	13	31	consumers	consumer	NOUN
ertr-88	13	32	.	.	PUNCT
ertr-88	14	1	she	she	PRON
ertr-88	14	2	also	also	ADV
ertr-88	14	3	investigates	investigate	VERB
ertr-88	14	4	the	the	DET
ertr-88	14	5	semiotics	semiotic	NOUN
ertr-88	14	6	of	of	ADP
ertr-88	14	7	emojis	emojis	NOUN
ertr-88	14	8	–	–	PUNCT
ertr-88	14	9	the	the	DET
ertr-88	14	10	rise	rise	NOUN
ertr-88	14	11	of	of	ADP
ertr-88	14	12	visual	visual	ADJ
ertr-88	14	13	language	language	NOUN
ertr-88	14	14	in	in	ADP
ertr-88	14	15	the	the	DET
ertr-88	14	16	age	age	NOUN
ertr-88	14	17	of	of	ADP
ertr-88	14	18	social	social	ADJ
ertr-88	14	19	media	medium	NOUN
ertr-88	14	20	.	.	PUNCT
ertr-88	15	1	jing	jing	PROPN
ertr-88	15	2	argues	argue	VERB
ertr-88	15	3	that	that	SCONJ
ertr-88	15	4	although	although	SCONJ
ertr-88	15	5	businesses	business	NOUN
ertr-88	15	6	need	need	VERB
ertr-88	15	7	to	to	PART
ertr-88	15	8	shift	shift	VERB
ertr-88	15	9	their	their	PRON
ertr-88	15	10	expertise	expertise	NOUN
ertr-88	15	11	and	and	CCONJ
ertr-88	15	12	practices	practice	NOUN
ertr-88	15	13	toward	toward	ADP
ertr-88	15	14	the	the	DET
ertr-88	15	15	data	data	NOUN
ertr-88	15	16	-	-	PUNCT
ertr-88	15	17	driven	drive	VERB
ertr-88	15	18	approaches	approach	NOUN
ertr-88	15	19	that	that	PRON
ertr-88	15	20	form	form	VERB
ertr-88	15	21	the	the	DET
ertr-88	15	22	basis	basis	NOUN
ertr-88	15	23	of	of	ADP
ertr-88	15	24	successful	successful	ADJ
ertr-88	15	25	social	social	ADJ
ertr-88	15	26	media	medium	NOUN
ertr-88	15	27	marketing	marketing	NOUN
ertr-88	15	28	,	,	PUNCT
ertr-88	15	29	deriving	derive	VERB
ertr-88	15	30	actionable	actionable	ADJ
ertr-88	15	31	consumer	consumer	NOUN
ertr-88	15	32	insights	insight	NOUN
ertr-88	15	33	is	be	AUX
ertr-88	15	34	far	far	ADV
ertr-88	15	35	more	more	ADV
ertr-88	15	36	important	important	ADJ
ertr-88	15	37	than	than	ADP
ertr-88	15	38	analysing	analyse	VERB
ertr-88	15	39	large	large	ADJ
ertr-88	15	40	amounts	amount	NOUN
ertr-88	15	41	of	of	ADP
ertr-88	15	42	data	datum	NOUN
ertr-88	15	43	.	.	PUNCT
ertr-88	16	1	given	give	VERB
ertr-88	16	2	the	the	DET
ertr-88	16	3	sheer	sheer	ADJ
ertr-88	16	4	variety	variety	NOUN
ertr-88	16	5	of	of	ADP
ertr-88	16	6	verbal	verbal	ADJ
ertr-88	16	7	communication	communication	NOUN
ertr-88	16	8	on	on	ADP
ertr-88	16	9	social	social	ADJ
ertr-88	16	10	media	medium	NOUN
ertr-88	16	11	,	,	PUNCT
ertr-88	16	12	applying	apply	VERB
ertr-88	16	13	linguistic	linguistic	ADJ
ertr-88	16	14	http://ertr.tamu.edu/	http://ertr.tamu.edu/	ADJ
ertr-88	16	15	e	e	NOUN
ertr-88	16	16	-	-	NOUN
ertr-88	16	17	review	review	NOUN
ertr-88	16	18	of	of	ADP
ertr-88	16	19	tourism	tourism	NOUN
ertr-88	16	20	research	research	NOUN
ertr-88	16	21	(	(	PUNCT
ertr-88	16	22	ertr	ertr	NOUN
ertr-88	16	23	)	)	PUNCT
ertr-88	16	24	,	,	PUNCT
ertr-88	16	25	vol	vol	NOUN
ertr-88	16	26	.	.	PROPN
ertr-88	17	1	14	14	NUM
ertr-88	17	2	,	,	PUNCT
ertr-88	17	3	no	no	INTJ
ertr-88	17	4	.	.	NOUN
ertr-88	17	5	1	1	NUM
ertr-88	17	6	-	-	SYM
ertr-88	17	7	2	2	NUM
ertr-88	17	8	,	,	PUNCT
ertr-88	17	9	2017	2017	NUM
ertr-88	17	10	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-88	17	11	73	73	NUM
ertr-88	17	12	analyses	analysis	NOUN
ertr-88	17	13	to	to	ADP
ertr-88	17	14	consumer	consumer	NOUN
ertr-88	17	15	-	-	PUNCT
ertr-88	17	16	marketer	marketer	NOUN
ertr-88	17	17	interactions	interaction	NOUN
ertr-88	17	18	can	can	AUX
ertr-88	17	19	provide	provide	VERB
ertr-88	17	20	businesses	business	NOUN
ertr-88	17	21	with	with	ADP
ertr-88	17	22	fundamental	fundamental	ADJ
ertr-88	17	23	knowledge	knowledge	NOUN
ertr-88	17	24	and	and	CCONJ
ertr-88	17	25	rules	rule	NOUN
ertr-88	17	26	both	both	PRON
ertr-88	17	27	to	to	PART
ertr-88	17	28	accommodate	accommodate	VERB
ertr-88	17	29	and	and	CCONJ
ertr-88	17	30	to	to	PART
ertr-88	17	31	anticipate	anticipate	VERB
ertr-88	17	32	and	and	CCONJ
ertr-88	17	33	navigate	navigate	VERB
ertr-88	17	34	consumerdominated	consumerdominated	ADJ
ertr-88	17	35	interactions	interaction	NOUN
ertr-88	17	36	on	on	ADP
ertr-88	17	37	social	social	ADJ
ertr-88	17	38	media	medium	NOUN
ertr-88	17	39	,	,	PUNCT
ertr-88	17	40	she	she	PRON
ertr-88	17	41	argues	argue	VERB
ertr-88	17	42	.	.	PUNCT
ertr-88	18	1	in	in	ADP
ertr-88	18	2	her	her	PRON
ertr-88	18	3	next	next	ADJ
ertr-88	18	4	phase	phase	NOUN
ertr-88	18	5	of	of	ADP
ertr-88	18	6	research	research	NOUN
ertr-88	18	7	,	,	PUNCT
ertr-88	18	8	jing	jing	NOUN
ertr-88	18	9	plans	plan	NOUN
ertr-88	18	10	to	to	PART
ertr-88	18	11	strengthen	strengthen	VERB
ertr-88	18	12	her	her	PRON
ertr-88	18	13	expertise	expertise	NOUN
ertr-88	18	14	on	on	ADP
ertr-88	18	15	language	language	NOUN
ertr-88	18	16	use	use	NOUN
ertr-88	18	17	and	and	CCONJ
ertr-88	18	18	linguistic	linguistic	ADJ
ertr-88	18	19	analysis	analysis	NOUN
ertr-88	18	20	on	on	ADP
ertr-88	18	21	social	social	ADJ
ertr-88	18	22	media	medium	NOUN
ertr-88	18	23	and	and	CCONJ
ertr-88	18	24	further	far	ADV
ertr-88	18	25	apply	apply	VERB
ertr-88	18	26	it	it	PRON
ertr-88	18	27	to	to	ADP
ertr-88	18	28	the	the	DET
ertr-88	18	29	use	use	NOUN
ertr-88	18	30	of	of	ADP
ertr-88	18	31	artificial	artificial	ADJ
ertr-88	18	32	intelligence	intelligence	NOUN
ertr-88	18	33	(	(	PUNCT
ertr-88	18	34	ai	ai	NOUN
ertr-88	18	35	)	)	PUNCT
ertr-88	18	36	in	in	ADP
ertr-88	18	37	marketing	marketing	NOUN
ertr-88	18	38	communications	communication	NOUN
ertr-88	18	39	.	.	PUNCT
ertr-88	19	1	while	while	SCONJ
ertr-88	19	2	ai	ai	NOUN
ertr-88	19	3	is	be	AUX
ertr-88	19	4	already	already	ADV
ertr-88	19	5	recognized	recognize	VERB
ertr-88	19	6	as	as	ADP
ertr-88	19	7	an	an	DET
ertr-88	19	8	important	important	ADJ
ertr-88	19	9	potential	potential	ADJ
ertr-88	19	10	force	force	NOUN
ertr-88	19	11	in	in	ADP
ertr-88	19	12	marketing	marketing	NOUN
ertr-88	19	13	,	,	PUNCT
ertr-88	19	14	she	she	PRON
ertr-88	19	15	believes	believe	VERB
ertr-88	19	16	it	it	PRON
ertr-88	19	17	will	will	AUX
ertr-88	19	18	remain	remain	VERB
ertr-88	19	19	little	little	ADV
ertr-88	19	20	more	more	ADJ
ertr-88	19	21	than	than	ADP
ertr-88	19	22	a	a	DET
ertr-88	19	23	‘	'	PUNCT
ertr-88	19	24	fancy	fancy	ADJ
ertr-88	19	25	concept	concept	NOUN
ertr-88	19	26	’	'	PUNCT
ertr-88	19	27	to	to	ADP
ertr-88	19	28	scholars	scholar	NOUN
ertr-88	19	29	and	and	CCONJ
ertr-88	19	30	a	a	DET
ertr-88	19	31	‘	'	PUNCT
ertr-88	19	32	shiny	shiny	ADJ
ertr-88	19	33	new	new	ADJ
ertr-88	19	34	toy	toy	NOUN
ertr-88	19	35	’	'	PUNCT
ertr-88	19	36	for	for	ADP
ertr-88	19	37	businesses	business	NOUN
ertr-88	19	38	if	if	SCONJ
ertr-88	19	39	it	it	PRON
ertr-88	19	40	can	can	AUX
ertr-88	19	41	not	not	PART
ertr-88	19	42	be	be	AUX
ertr-88	19	43	used	use	VERB
ertr-88	19	44	appropriately	appropriately	ADV
ertr-88	19	45	to	to	PART
ertr-88	19	46	identify	identify	VERB
ertr-88	19	47	and	and	CCONJ
ertr-88	19	48	solve	solve	VERB
ertr-88	19	49	problems	problem	NOUN
ertr-88	19	50	,	,	PUNCT
ertr-88	19	51	gain	gain	VERB
ertr-88	19	52	consumer	consumer	NOUN
ertr-88	19	53	and	and	CCONJ
ertr-88	19	54	business	business	NOUN
ertr-88	19	55	insights	insight	NOUN
ertr-88	19	56	,	,	PUNCT
ertr-88	19	57	and	and	CCONJ
ertr-88	19	58	formulate	formulate	VERB
ertr-88	19	59	and	and	CCONJ
ertr-88	19	60	implement	implement	VERB
ertr-88	19	61	customised	customised	ADJ
ertr-88	19	62	business	business	NOUN
ertr-88	19	63	strategies	strategy	NOUN
ertr-88	19	64	.	.	PUNCT
ertr-88	20	1	the	the	DET
ertr-88	20	2	further	further	ADJ
ertr-88	20	3	development	development	NOUN
ertr-88	20	4	of	of	ADP
ertr-88	20	5	ai	ai	ADJ
ertr-88	20	6	tools	tool	NOUN
ertr-88	20	7	and	and	CCONJ
ertr-88	20	8	practices	practice	NOUN
ertr-88	20	9	in	in	ADP
ertr-88	20	10	marketing	marketing	NOUN
ertr-88	20	11	will	will	AUX
ertr-88	20	12	require	require	VERB
ertr-88	20	13	complex	complex	ADJ
ertr-88	20	14	research	research	NOUN
ertr-88	20	15	to	to	PART
ertr-88	20	16	identify	identify	VERB
ertr-88	20	17	synergies	synergy	NOUN
ertr-88	20	18	among	among	ADP
ertr-88	20	19	social	social	ADJ
ertr-88	20	20	-	-	PUNCT
ertr-88	20	21	media	medium	NOUN
ertr-88	20	22	afforded	afford	VERB
ertr-88	20	23	language	language	NOUN
ertr-88	20	24	,	,	PUNCT
ertr-88	20	25	consumer	consumer	NOUN
ertr-88	20	26	online	online	ADJ
ertr-88	20	27	conventions	convention	NOUN
ertr-88	20	28	,	,	PUNCT
ertr-88	20	29	and	and	CCONJ
ertr-88	20	30	social	social	ADJ
ertr-88	20	31	media	medium	NOUN
ertr-88	20	32	cultures	culture	NOUN
ertr-88	20	33	in	in	ADP
ertr-88	20	34	specific	specific	ADJ
ertr-88	20	35	contexts	contexts	NOUN
ertr-88	20	36	.	.	PUNCT
ertr-88	21	1	the	the	DET
ertr-88	21	2	status	status	NOUN
ertr-88	21	3	quo	quo	NOUN
ertr-88	21	4	–	–	PUNCT
ertr-88	21	5	relying	rely	VERB
ertr-88	21	6	on	on	ADP
ertr-88	21	7	natural	natural	ADJ
ertr-88	21	8	language	language	NOUN
ertr-88	21	9	processing	processing	NOUN
ertr-88	21	10	and	and	CCONJ
ertr-88	21	11	programming	programming	NOUN
ertr-88	21	12	by	by	ADP
ertr-88	21	13	computer	computer	NOUN
ertr-88	21	14	scientists	scientist	NOUN
ertr-88	21	15	–	–	PUNCT
ertr-88	21	16	is	be	AUX
ertr-88	21	17	not	not	PART
ertr-88	21	18	enough	enough	ADJ
ertr-88	21	19	to	to	PART
ertr-88	21	20	apply	apply	VERB
ertr-88	21	21	ai	ai	NOUN
ertr-88	21	22	in	in	ADP
ertr-88	21	23	marketing	marketing	NOUN
ertr-88	21	24	and	and	CCONJ
ertr-88	21	25	communication	communication	NOUN
ertr-88	21	26	on	on	ADP
ertr-88	21	27	social	social	ADJ
ertr-88	21	28	media	medium	NOUN
ertr-88	21	29	.	.	PUNCT
ertr-88	22	1	jing	jing	NOUN
ertr-88	22	2	has	have	AUX
ertr-88	22	3	published	publish	VERB
ertr-88	22	4	an	an	DET
ertr-88	22	5	academic	academic	ADJ
ertr-88	22	6	journal	journal	NOUN
ertr-88	22	7	article	article	NOUN
ertr-88	22	8	,	,	PUNCT
ertr-88	22	9	book	book	NOUN
ertr-88	22	10	chapters	chapter	NOUN
ertr-88	22	11	,	,	PUNCT
ertr-88	22	12	conference	conference	NOUN
ertr-88	22	13	papers	paper	NOUN
ertr-88	22	14	,	,	PUNCT
ertr-88	22	15	and	and	CCONJ
ertr-88	22	16	media	medium	NOUN
ertr-88	22	17	releases	release	NOUN
ertr-88	22	18	on	on	ADP
ertr-88	22	19	such	such	ADJ
ertr-88	22	20	topics	topic	NOUN
ertr-88	22	21	as	as	ADP
ertr-88	22	22	customer	customer	NOUN
ertr-88	22	23	engagement	engagement	NOUN
ertr-88	22	24	,	,	PUNCT
ertr-88	22	25	value	value	NOUN
ertr-88	22	26	co	co	NOUN
ertr-88	22	27	-	-	NOUN
ertr-88	22	28	creation	creation	NOUN
ertr-88	22	29	,	,	PUNCT
ertr-88	22	30	social	social	ADJ
ertr-88	22	31	media	medium	NOUN
ertr-88	22	32	affordances	affordance	NOUN
ertr-88	22	33	from	from	ADP
ertr-88	22	34	a	a	DET
ertr-88	22	35	marketing	marketing	NOUN
ertr-88	22	36	perspective	perspective	NOUN
ertr-88	22	37	,	,	PUNCT
ertr-88	22	38	consumer	consumer	NOUN
ertr-88	22	39	culture	culture	NOUN
ertr-88	22	40	on	on	ADP
ertr-88	22	41	chinese	chinese	ADJ
ertr-88	22	42	social	social	ADJ
ertr-88	22	43	media	medium	NOUN
ertr-88	22	44	,	,	PUNCT
ertr-88	22	45	and	and	CCONJ
ertr-88	22	46	humour	humour	NOUN
ertr-88	22	47	usage	usage	NOUN
ertr-88	22	48	and	and	CCONJ
ertr-88	22	49	brand	brand	NOUN
ertr-88	22	50	humanization	humanization	NOUN
ertr-88	22	51	on	on	ADP
ertr-88	22	52	social	social	ADJ
ertr-88	22	53	media	medium	NOUN
ertr-88	22	54	.	.	PUNCT
ertr-88	23	1	she	she	PRON
ertr-88	23	2	has	have	AUX
ertr-88	23	3	been	be	AUX
ertr-88	23	4	interviewed	interview	VERB
ertr-88	23	5	by	by	ADP
ertr-88	23	6	major	major	ADJ
ertr-88	23	7	business	business	NOUN
ertr-88	23	8	media	medium	NOUN
ertr-88	23	9	,	,	PUNCT
ertr-88	23	10	delivered	deliver	VERB
ertr-88	23	11	guest	guest	NOUN
ertr-88	23	12	lectures	lecture	NOUN
ertr-88	23	13	and	and	CCONJ
ertr-88	23	14	presentations	presentation	NOUN
ertr-88	23	15	at	at	ADP
ertr-88	23	16	various	various	ADJ
ertr-88	23	17	universities	university	NOUN
ertr-88	23	18	and	and	CCONJ
ertr-88	23	19	professional	professional	ADJ
ertr-88	23	20	groups	group	NOUN
ertr-88	23	21	,	,	PUNCT
ertr-88	23	22	including	include	VERB
ertr-88	23	23	at	at	ADP
ertr-88	23	24	stanford	stanford	PROPN
ertr-88	23	25	university	university	PROPN
ertr-88	23	26	.	.	PUNCT
ertr-88	24	1	by	by	ADP
ertr-88	24	2	doing	do	VERB
ertr-88	24	3	so	so	ADV
ertr-88	24	4	,	,	PUNCT
ertr-88	24	5	jing	jing	NOUN
ertr-88	24	6	hopes	hope	VERB
ertr-88	24	7	that	that	SCONJ
ertr-88	24	8	her	her	PRON
ertr-88	24	9	research	research	NOUN
ertr-88	24	10	is	be	AUX
ertr-88	24	11	able	able	ADJ
ertr-88	24	12	to	to	PART
ertr-88	24	13	generate	generate	VERB
ertr-88	24	14	a	a	DET
ertr-88	24	15	wider	wide	ADJ
ertr-88	24	16	impact	impact	NOUN
ertr-88	24	17	,	,	PUNCT
ertr-88	24	18	offering	offer	VERB
ertr-88	24	19	benefits	benefit	NOUN
ertr-88	24	20	to	to	ADP
ertr-88	24	21	different	different	ADJ
ertr-88	24	22	groups	group	NOUN
ertr-88	24	23	of	of	ADP
ertr-88	24	24	audiences	audience	NOUN
ertr-88	24	25	around	around	ADP
ertr-88	24	26	the	the	DET
ertr-88	24	27	globe	globe	NOUN
ertr-88	24	28	.	.	PUNCT
ertr-88	25	1	jing	jing	PROPN
ertr-88	25	2	has	have	AUX
ertr-88	25	3	actively	actively	ADV
ertr-88	25	4	engaged	engage	VERB
ertr-88	25	5	in	in	ADP
ertr-88	25	6	a	a	DET
ertr-88	25	7	variety	variety	NOUN
ertr-88	25	8	of	of	ADP
ertr-88	25	9	academic	academic	ADJ
ertr-88	25	10	and	and	CCONJ
ertr-88	25	11	industry	industry	NOUN
ertr-88	25	12	activities	activity	NOUN
ertr-88	25	13	.	.	PUNCT
ertr-88	26	1	she	she	PRON
ertr-88	26	2	was	be	AUX
ertr-88	26	3	an	an	DET
ertr-88	26	4	invited	invite	VERB
ertr-88	26	5	reviewer	reviewer	NOUN
ertr-88	26	6	for	for	ADP
ertr-88	26	7	annals	annal	NOUN
ertr-88	26	8	of	of	ADP
ertr-88	26	9	tourism	tourism	NOUN
ertr-88	26	10	research	research	NOUN
ertr-88	26	11	and	and	CCONJ
ertr-88	26	12	the	the	DET
ertr-88	26	13	international	international	ADJ
ertr-88	26	14	conference	conference	NOUN
ertr-88	26	15	on	on	ADP
ertr-88	26	16	information	information	NOUN
ertr-88	26	17	and	and	CCONJ
ertr-88	26	18	communications	communication	NOUN
ertr-88	26	19	technology	technology	NOUN
ertr-88	26	20	in	in	ADP
ertr-88	26	21	travel	travel	NOUN
ertr-88	26	22	and	and	CCONJ
ertr-88	26	23	tourism	tourism	NOUN
ertr-88	26	24	(	(	PUNCT
ertr-88	26	25	enter	enter	VERB
ertr-88	26	26	)	)	PUNCT
ertr-88	26	27	.	.	PUNCT
ertr-88	27	1	she	she	PRON
ertr-88	27	2	serves	serve	VERB
ertr-88	27	3	as	as	ADP
ertr-88	27	4	a	a	DET
ertr-88	27	5	member	member	NOUN
ertr-88	27	6	of	of	ADP
ertr-88	27	7	the	the	DET
ertr-88	27	8	editorial	editorial	ADJ
ertr-88	27	9	review	review	NOUN
ertr-88	27	10	board	board	NOUN
ertr-88	27	11	for	for	ADP
ertr-88	27	12	ertr	ertr	NOUN
ertr-88	27	13	.	.	PUNCT
ertr-88	28	1	jing	jing	PROPN
ertr-88	28	2	was	be	AUX
ertr-88	28	3	also	also	ADV
ertr-88	28	4	the	the	DET
ertr-88	28	5	co	co	NOUN
ertr-88	28	6	-	-	NOUN
ertr-88	28	7	chair	chair	NOUN
ertr-88	28	8	of	of	ADP
ertr-88	28	9	the	the	DET
ertr-88	28	10	phd	phd	NOUN
ertr-88	28	11	workshop	workshop	NOUN
ertr-88	28	12	at	at	ADP
ertr-88	28	13	enter	enter	VERB
ertr-88	28	14	2017	2017	NUM
ertr-88	28	15	.	.	PUNCT
ertr-88	29	1	in	in	ADP
ertr-88	29	2	addition	addition	NOUN
ertr-88	29	3	to	to	ADP
ertr-88	29	4	these	these	DET
ertr-88	29	5	academic	academic	ADJ
ertr-88	29	6	activities	activity	NOUN
ertr-88	29	7	,	,	PUNCT
ertr-88	29	8	jing	je	VERB
ertr-88	29	9	is	be	AUX
ertr-88	29	10	a	a	DET
ertr-88	29	11	committee	committee	NOUN
ertr-88	29	12	member	member	NOUN
ertr-88	29	13	of	of	ADP
ertr-88	29	14	healthcare	healthcare	PROPN
ertr-88	29	15	information	information	NOUN
ertr-88	29	16	and	and	CCONJ
ertr-88	29	17	management	management	NOUN
ertr-88	29	18	systems	system	NOUN
ertr-88	29	19	society	society	NOUN
ertr-88	29	20	(	(	PUNCT
ertr-88	29	21	himss	himss	PROPN
ertr-88	29	22	)	)	PUNCT
ertr-88	29	23	,	,	PUNCT
ertr-88	29	24	northern	northern	PROPN
ertr-88	29	25	california	california	PROPN
ertr-88	29	26	chapter	chapter	NOUN
ertr-88	29	27	,	,	PUNCT
ertr-88	29	28	and	and	CCONJ
ertr-88	29	29	she	she	PRON
ertr-88	29	30	recently	recently	ADV
ertr-88	29	31	ran	run	VERB
ertr-88	29	32	the	the	DET
ertr-88	29	33	scholarship	scholarship	NOUN
ertr-88	29	34	program	program	NOUN
ertr-88	29	35	for	for	ADP
ertr-88	29	36	undergraduate	undergraduate	NOUN
ertr-88	29	37	,	,	PUNCT
ertr-88	29	38	masters	master	NOUN
ertr-88	29	39	and	and	CCONJ
ertr-88	29	40	phd	phd	NOUN
ertr-88	29	41	candidates	candidate	NOUN
ertr-88	29	42	.	.	PUNCT
ertr-88	30	1	for	for	ADP
ertr-88	30	2	jing	je	VERB
ertr-88	30	3	,	,	PUNCT
ertr-88	30	4	this	this	DET
ertr-88	30	5	community	community	NOUN
ertr-88	30	6	involvement	involvement	NOUN
ertr-88	30	7	and	and	CCONJ
ertr-88	30	8	contribution	contribution	NOUN
ertr-88	30	9	is	be	AUX
ertr-88	30	10	a	a	DET
ertr-88	30	11	vital	vital	ADJ
ertr-88	30	12	part	part	NOUN
ertr-88	30	13	of	of	ADP
ertr-88	30	14	her	her	PRON
ertr-88	30	15	personal	personal	ADJ
ertr-88	30	16	and	and	CCONJ
ertr-88	30	17	professional	professional	ADJ
ertr-88	30	18	growth	growth	NOUN
ertr-88	30	19	.	.	PUNCT
ertr-88	31	1	jing	jing	PROPN
ertr-88	31	2	received	receive	VERB
ertr-88	31	3	her	her	PRON
ertr-88	31	4	undergraduate	undergraduate	NOUN
ertr-88	31	5	degree	degree	NOUN
ertr-88	31	6	majoring	majoring	NOUN
ertr-88	31	7	in	in	ADP
ertr-88	31	8	english	english	PROPN
ertr-88	31	9	from	from	ADP
ertr-88	31	10	dalian	dalian	ADJ
ertr-88	31	11	foreign	foreign	ADJ
ertr-88	31	12	language	language	NOUN
ertr-88	31	13	university	university	NOUN
ertr-88	31	14	,	,	PUNCT
ertr-88	31	15	china	china	PROPN
ertr-88	31	16	.	.	PUNCT
ertr-88	32	1	she	she	PRON
ertr-88	32	2	received	receive	VERB
ertr-88	32	3	a	a	DET
ertr-88	32	4	master	master	NOUN
ertr-88	32	5	of	of	ADP
ertr-88	32	6	marketing	marketing	NOUN
ertr-88	32	7	management	management	NOUN
ertr-88	32	8	degree	degree	NOUN
ertr-88	32	9	from	from	ADP
ertr-88	32	10	the	the	DET
ertr-88	32	11	university	university	PROPN
ertr-88	32	12	of	of	ADP
ertr-88	32	13	canberra	canberra	PROPN
ertr-88	32	14	,	,	PUNCT
ertr-88	32	15	australia	australia	PROPN
ertr-88	32	16	,	,	PUNCT
ertr-88	32	17	where	where	SCONJ
ertr-88	32	18	she	she	PRON
ertr-88	32	19	received	receive	VERB
ertr-88	32	20	the	the	DET
ertr-88	32	21	dean	dean	PROPN
ertr-88	32	22	’s	’s	PART
ertr-88	32	23	excellence	excellence	PROPN
ertr-88	32	24	award	award	PROPN
ertr-88	32	25	.	.	PUNCT
ertr-88	33	1	jing	je	VERB
ertr-88	33	2	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN
ertr-88	34	1	e	e	NOUN
ertr-88	34	2	-	-	NOUN
ertr-88	34	3	review	review	NOUN
ertr-88	34	4	of	of	ADP
ertr-88	34	5	tourism	tourism	NOUN
ertr-88	34	6	research	research	NOUN
ertr-88	34	7	(	(	PUNCT
ertr-88	34	8	ertr	ertr	NOUN
ertr-88	34	9	)	)	PUNCT
ertr-88	34	10	,	,	PUNCT
ertr-88	34	11	vol	vol	NOUN
ertr-88	34	12	.	.	PROPN
ertr-88	35	1	14	14	NUM
ertr-88	35	2	,	,	PUNCT
ertr-88	35	3	no	no	INTJ
ertr-88	35	4	.	.	NOUN
ertr-88	35	5	1	1	NUM
ertr-88	35	6	-	-	SYM
ertr-88	35	7	2	2	NUM
ertr-88	35	8	,	,	PUNCT
ertr-88	35	9	2017	2017	NUM
ertr-88	35	10	http://ertr.tamu.edu	http://ertr.tamu.edu	NOUN
ertr-88	35	11	74	74	NUM
ertr-88	35	12	was	be	AUX
ertr-88	35	13	awarded	award	VERB
ertr-88	35	14	her	her	PRON
ertr-88	35	15	phd	phd	NOUN
ertr-88	35	16	in	in	ADP
ertr-88	35	17	tourism	tourism	NOUN
ertr-88	35	18	marketing	marketing	NOUN
ertr-88	35	19	and	and	CCONJ
ertr-88	35	20	marketing	marketing	NOUN
ertr-88	35	21	communication	communication	NOUN
ertr-88	35	22	from	from	ADP
ertr-88	35	23	the	the	DET
ertr-88	35	24	university	university	PROPN
ertr-88	35	25	of	of	ADP
ertr-88	35	26	queensland	queensland	PROPN
ertr-88	35	27	,	,	PUNCT
ertr-88	35	28	australia	australia	PROPN
ertr-88	35	29	.	.	PUNCT
ertr-88	36	1	furthermore	furthermore	ADV
ertr-88	36	2	,	,	PUNCT
ertr-88	36	3	jing	jing	PROPN
ertr-88	36	4	was	be	AUX
ertr-88	36	5	a	a	DET
ertr-88	36	6	visiting	visit	VERB
ertr-88	36	7	researcher	researcher	NOUN
ertr-88	36	8	at	at	ADP
ertr-88	36	9	stanford	stanford	PROPN
ertr-88	36	10	university	university	PROPN
ertr-88	36	11	and	and	CCONJ
ertr-88	36	12	had	have	VERB
ertr-88	36	13	research	research	NOUN
ertr-88	36	14	training	training	NOUN
ertr-88	36	15	on	on	ADP
ertr-88	36	16	qualitative	qualitative	ADJ
ertr-88	36	17	methodologies	methodology	NOUN
ertr-88	36	18	there	there	ADV
ertr-88	36	19	with	with	ADP
ertr-88	36	20	an	an	DET
ertr-88	36	21	official	official	ADJ
ertr-88	36	22	credit	credit	NOUN
ertr-88	36	23	a.	a.	NOUN
ertr-88	36	24	before	before	ADP
ertr-88	36	25	pursuing	pursue	VERB
ertr-88	36	26	an	an	DET
ertr-88	36	27	academic	academic	ADJ
ertr-88	36	28	career	career	NOUN
ertr-88	36	29	,	,	PUNCT
ertr-88	36	30	jing	jing	PROPN
ertr-88	36	31	spent	spend	VERB
ertr-88	36	32	close	close	ADV
ertr-88	36	33	to	to	PART
ertr-88	36	34	10	10	NUM
ertr-88	36	35	years	year	NOUN
ertr-88	36	36	working	work	VERB
ertr-88	36	37	in	in	ADP
ertr-88	36	38	the	the	DET
ertr-88	36	39	marketing	marketing	NOUN
ertr-88	36	40	industry	industry	NOUN
ertr-88	36	41	,	,	PUNCT
ertr-88	36	42	where	where	SCONJ
ertr-88	36	43	she	she	PRON
ertr-88	36	44	specialized	specialize	VERB
ertr-88	36	45	in	in	ADP
ertr-88	36	46	marketing	marketing	NOUN
ertr-88	36	47	communication	communication	NOUN
ertr-88	36	48	and	and	CCONJ
ertr-88	36	49	social	social	ADJ
ertr-88	36	50	media	medium	NOUN
ertr-88	36	51	.	.	PUNCT
ertr-88	37	1	the	the	DET
ertr-88	37	2	puzzles	puzzle	NOUN
ertr-88	37	3	she	she	PRON
ertr-88	37	4	encountered	encounter	VERB
ertr-88	37	5	as	as	ADP
ertr-88	37	6	a	a	DET
ertr-88	37	7	professional	professional	NOUN
ertr-88	37	8	,	,	PUNCT
ertr-88	37	9	such	such	ADJ
ertr-88	37	10	as	as	ADP
ertr-88	37	11	why	why	SCONJ
ertr-88	37	12	some	some	DET
ertr-88	37	13	online	online	ADJ
ertr-88	37	14	marketing	marketing	NOUN
ertr-88	37	15	campaigns	campaign	NOUN
ertr-88	37	16	were	be	AUX
ertr-88	37	17	successful	successful	ADJ
ertr-88	37	18	while	while	SCONJ
ertr-88	37	19	others	other	NOUN
ertr-88	37	20	were	be	AUX
ertr-88	37	21	not	not	PART
ertr-88	37	22	,	,	PUNCT
ertr-88	37	23	encouraged	encourage	VERB
ertr-88	37	24	her	she	PRON
ertr-88	37	25	to	to	PART
ertr-88	37	26	undertake	undertake	VERB
ertr-88	37	27	her	her	PRON
ertr-88	37	28	master	master	NOUN
ertr-88	37	29	’s	’s	PART
ertr-88	37	30	degree	degree	NOUN
ertr-88	37	31	.	.	PUNCT
ertr-88	38	1	that	that	PRON
ertr-88	38	2	,	,	PUNCT
ertr-88	38	3	in	in	ADP
ertr-88	38	4	turn	turn	NOUN
ertr-88	38	5	,	,	PUNCT
ertr-88	38	6	generated	generate	VERB
ertr-88	38	7	more	more	ADJ
ertr-88	38	8	questions	question	NOUN
ertr-88	38	9	about	about	ADP
ertr-88	38	10	marketing	marketing	NOUN
ertr-88	38	11	and	and	CCONJ
ertr-88	38	12	communication	communication	NOUN
ertr-88	38	13	in	in	ADP
ertr-88	38	14	social	social	ADJ
ertr-88	38	15	media	medium	NOUN
ertr-88	38	16	,	,	PUNCT
ertr-88	38	17	which	which	PRON
ertr-88	38	18	motivated	motivate	VERB
ertr-88	38	19	her	her	PRON
ertr-88	38	20	phd	phd	NOUN
ertr-88	38	21	journey	journey	NOUN
ertr-88	38	22	.	.	PUNCT
ertr-88	39	1	straddling	straddle	VERB
ertr-88	39	2	the	the	DET
ertr-88	39	3	two	two	NUM
ertr-88	39	4	worlds	world	NOUN
ertr-88	39	5	has	have	AUX
ertr-88	39	6	been	be	AUX
ertr-88	39	7	a	a	DET
ertr-88	39	8	joy	joy	NOUN
ertr-88	39	9	and	and	CCONJ
ertr-88	39	10	an	an	DET
ertr-88	39	11	advantage	advantage	NOUN
ertr-88	39	12	.	.	PUNCT
ertr-88	40	1	“	"	PUNCT
ertr-88	40	2	i	i	PRON
ertr-88	40	3	am	be	AUX
ertr-88	40	4	able	able	ADJ
ertr-88	40	5	to	to	PART
ertr-88	40	6	make	make	VERB
ertr-88	40	7	my	my	PRON
ertr-88	40	8	academic	academic	ADJ
ertr-88	40	9	research	research	NOUN
ertr-88	40	10	have	have	VERB
ertr-88	40	11	more	more	ADJ
ertr-88	40	12	influence	influence	NOUN
ertr-88	40	13	and	and	CCONJ
ertr-88	40	14	impact	impact	NOUN
ertr-88	40	15	in	in	ADP
ertr-88	40	16	industry	industry	NOUN
ertr-88	40	17	,	,	PUNCT
ertr-88	40	18	”	"	PUNCT
ertr-88	40	19	she	she	PRON
ertr-88	40	20	says	say	VERB
ertr-88	40	21	.	.	PUNCT
ertr-88	41	1	“	"	PUNCT
ertr-88	41	2	and	and	CCONJ
ertr-88	41	3	what	what	PRON
ertr-88	41	4	i	i	PRON
ertr-88	41	5	learn	learn	VERB
ertr-88	41	6	in	in	ADP
ertr-88	41	7	industry	industry	NOUN
ertr-88	41	8	improves	improve	VERB
ertr-88	41	9	my	my	PRON
ertr-88	41	10	academic	academic	ADJ
ertr-88	41	11	research	research	NOUN
ertr-88	41	12	.	.	PUNCT
ertr-88	41	13	”	"	PUNCT
ertr-88	42	1	in	in	ADP
ertr-88	42	2	her	her	PRON
ertr-88	42	3	times	time	NOUN
ertr-88	42	4	away	away	ADV
ertr-88	42	5	from	from	ADP
ertr-88	42	6	research	research	NOUN
ertr-88	42	7	,	,	PUNCT
ertr-88	42	8	jing	jing	PROPN
ertr-88	42	9	does	do	VERB
ertr-88	42	10	long	long	ADJ
ertr-88	42	11	-	-	PUNCT
ertr-88	42	12	distance	distance	NOUN
ertr-88	42	13	trail	trail	NOUN
ertr-88	42	14	running	running	NOUN
ertr-88	42	15	,	,	PUNCT
ertr-88	42	16	drives	drive	VERB
ertr-88	42	17	highperformance	highperformance	NOUN
ertr-88	42	18	cars	car	NOUN
ertr-88	42	19	on	on	ADP
ertr-88	42	20	the	the	DET
ertr-88	42	21	track	track	NOUN
ertr-88	42	22	,	,	PUNCT
ertr-88	42	23	does	do	VERB
ertr-88	42	24	oil	oil	NOUN
ertr-88	42	25	painting	painting	NOUN
ertr-88	42	26	,	,	PUNCT
ertr-88	42	27	and	and	CCONJ
ertr-88	42	28	travels	travel	VERB
ertr-88	42	29	internationally	internationally	ADV
ertr-88	42	30	.	.	PUNCT
ertr-88	43	1	http://ertr.tamu.edu/	http://ertr.tamu.edu/	PROPN